179: ‘iPhone Is the New Hitler’, With Special Guest Ben Thompson
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I have a question for his the linguistic
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question i have heard this I've heard it
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bill simmons is using it I've heard
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other people using it there's the UH the
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what used to be the something-something
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1600 podcast though that crew is now has
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a new podcast i think it's odd save the
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people are called podcast episodes pods
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I've seen it yet all over the place it
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seems to be it is to me the Lindy
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linguistic it's the word of the year so
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far for 2017 i'm almost down with it
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even though I am generally a conversion
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on all anything that triggers with the
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language what do you think what makes it
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makes I i think it's fine because will
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want it short right and it is both short
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and it's very descriptive you know
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exactly what it's talking about and it's
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also fascinating because we've kinda
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like our careers have overlapped like
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the journey of the word pod from being
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this apparatus you plug in your computer
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the ipod and thus being the podcast and
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now Todd being entirely like you went
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through a transformer Eurasian whatever
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the word is it is really interesting
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actually think about it i think it's
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fascinating uh but it in particular it
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seems like people are using it though to
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mean episode not the show even those
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PyCon pod save the queen
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I guess it kind of implies that it's the
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whole it's the show itself
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yeah of positive and positive america
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god save America whatever the hell this
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show is called but anyway I just think
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that stuck out to me is the use of POD
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yeah but that makes sense though because
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podcast is the entity right and then a
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podcast contains multiple pods him i
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mean if you think about it too much it
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doesn't make sense but but if you think
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that the appropriate level of these
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perfect sense i I'm I'm down with it
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I mean it's a good addition i wrote
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about this i would have to find the link
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but I wrote about this the first time
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Apple ever put podcast as a feature in
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itunes which was
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a long time ago i mean we're talking i
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might have been like 2003 I don't have
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low 25 because that was the window do
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was doing podcasts was a pretty audio
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may Twitter I but just how sort of at at
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at first I was sort of thinking uh at
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way back then that hey Apple might put
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the kibosh on people calling these
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things podcast because they're very
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touchy touchy about a trade marks and
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stuff like that and then they like kind
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of embrace the word and it was like whoa
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what the heck is that
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I and I it hit me way back then like
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it's kind of genius for them to embrace
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it because it sort of makes it seem like
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a podcaster only meant for ipods like
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right kind of own the thing and you know
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I at this point I feel like there's more
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people who have listened to podcasts
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period you know some podcast maybe not
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my podcast somebody's podcast who've
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never even owned an ipod oh yeah sure
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but yet the word persist but the whole
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the whole origin of the word is based
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it's clearly based on the word ipod yep
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yay no it's it's a no you're right it's
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really need you back up and think about
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it the the benefit the way it pays out
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to the ipod always at that time you know
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is right it's like a you know it's like
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there's a classic strategy technique
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which is commoditize your compliments
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basically all the things that make your
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product really good you want to make
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them be super common super free and this
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is applications we have a branding
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perspective like they they made podcast
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the name they didn't trade market that
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has spread super wide and all crew to
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the ipod which they you know we're
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breaking all the money on
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it you are indeed your memory if if you
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were a wee calling from memory is
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correct it was from july 2005 2005 don't
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know what we call those years now i
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don't know what we call the office and
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ask the odds it was it and it was a post
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I wrote on the site called is that a
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podcast in your pocket I put in the
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Senate I it is a long article I just
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sounded as well I didn't have an editor
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back then I kind of like Colin new pod
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like that's what Bill Simmons I go
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sentence announcing a new episode will
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be like new pod and then it will have
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like a link to the show I kinda like it
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yeah now it is
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yeah it I've never been one thing you
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mentioned before about you people have
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never had an ipod I get more and more of
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these of these emails from like stretchy
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members or whatever that are like it
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i've officially reached the stage in
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life where people just say things in
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passing that just blows my mind this
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will sell out there their relative
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experience the technology compared the
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line like what give me another example
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well just like I mean high tide
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not now might be a brain freezer is my
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remember the emotion that I get from
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reading emails will say something and
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passing about when they got their first
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fold or different memories about
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something like something i remember all
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remember back when it was this like
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everyone was introduced first of it
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that's why it doesn't mind right now but
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it happens frequently enough it's a
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little thing where the emotion of the
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shock at man i'm all the is I'm gonna go
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right to that I i'll give you take
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somebody who writes and says like
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they're diehard long time Apple user and
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their first Apple product was like the
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iphone 4s and you're like you're like
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what you sent John Syracuse to your
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house and and I'm going to have you
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schooled on what it means to be a long
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time a user so i was totally god bless
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ya is no it's all shoot i'm apparently
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the it being taught in the morning
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aspect is kicking in but
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how there's something happened to the
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day where I officially shifted to like
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back like back in my day mode i thought
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it was always involved with the box
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basketball i just bought a badass old
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timers like if you started what if you
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start going to game in the nineties and
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I felt justified in saying that like
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that was a really long time ago with
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like the nineties like don't feel that
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far away to me but it's actually it has
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really been like 20-30 years or whatever
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it is and yet the fact that i felt i
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could say that and no one called me on
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it but you were on Twitter like yeah
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I'll totally i remember going to use
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games it's a so yeah we're a bunch of
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people out it's it's it's it's both so
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depressing it's also kind of satisfying
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like you to be able to like sit back and
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revel in uh in in your you know being a
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part of what came before I'm embracing
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it I'm leaning into it and we do a lot
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about it
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let me take a break right off the bat
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let's just get this rolling and and can
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respond to break out of the way and let
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me talk to you about what I'm one of the
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best new sponsors we've got on this show
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it's cooked a company called away away
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uses high quality materials that other
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branches but they sell at much lower
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prices what do they make they make
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luggage they have three sizes to carry
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on the medium/large the largest huge
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it's just like if you're like leaving
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your family you know it's like really
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really big all their suitcases are made
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with premium German parley carbonate
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unrivaled and strength and impact
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resistance and very lightweight the
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interior of all the suitcases features
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patent-pending compression systems
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helpful for over Packers in other words
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you open it up and it's not just like
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like like a rectangle and a cube inside
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it they've got like compartments inside
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they've got little things that help you
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that help you organize your stuff they
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have a tsa approved combination lock
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built into the top of all the bags to
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prevent fast removable washable laundry
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bag right inside so there's a great idea
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what do you do with dirty clothes when
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you pack this is what i do i I never
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think ahead i go on a trip and I think
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well here's all the clothes i'm going to
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take and then I get there
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and then once i get there i start piling
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up dirty clothes i just put them in a
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corner and it's like just just ignore
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until I pack up to leave they give you a
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washable laundry bag you can actually
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have a place to put your dirty clothes
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when you are in your hotel room or
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whatever that wherever the heck you're
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stayin really really great now look why
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are they advertising on the talk show
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what's this got to do with technology
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well not every sponsor has something to
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do with technology but these guys do
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that carry on from a way is able to
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charge all cell phones tablets e-readers
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anything else that's powered by USB cord
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because it has a built-in battery right
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in the case so this is super-convenient
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this is amazing you just sit there at
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your seat in the airport while you're
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waiting for your flight to the for them
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to tell you the board and you can just
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plug any cable right into the top of the
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suitcase and charger phone right from
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your carry-on they got a lifetime
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warranty and can break so fix it for you
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for life hundred a trial get one of
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these two cases live with it
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travel with instagram it whatever you
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want to do and if you don't like it
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return it for a full refund no questions
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asked free shipping on anyway order
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within the continental US this is a
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great product
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I need a new suitcase I don't have one
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of these yet and I feel terrible that I
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don't because my carry-on suitcase is a
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rack it is is like ripped up it is it's
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got wheels that don't roll terrible i'm
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buying one of these things so I here's
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what you want to do you can get twenty
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dollars off your first order by going to
[TS]
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a way travel.com / talk show and
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remember the promo code talk show during
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checkout and you'll save twenty bucks
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i'm going to use it i'm going to save
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twenty bucks i'm going to get one of
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these i'm getting the carryout that's
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where you go get one of these two cases
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this is a great product at a tremendous
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price compared to high-end suitcases
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from traditional retailers go there find
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out more get a suitcase way travel.com /
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talk show remember that promo code talk
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I talk about the NFL except well we were
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originally on the record that last week
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when I'm wait until until I package for
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humbled after after defeating your hell
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I didn't do that on purpose i think the
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chance to us to do a double or nothing
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after our unfortunate that the last time
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i was on the podcast when do we had gayo
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you would owe you a drink I owe you
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drinks next time the whole bottle I I
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know I owe you dinner
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why is that we we bet before the regular
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season game between the packers & and
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the animal animal cowboys and we lost we
[TS]
00:11:33
◼
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lost humbly it doesn't seem right that
[TS]
00:11:36
◼
►
doesn't seem right that I that you owe
[TS]
00:11:38
◼
►
me given that the packers beat the
[TS]
00:11:40
◼
►
cowboys in the playoffs that doesn't
[TS]
00:11:41
◼
►
seem right what would it would account
[TS]
00:11:42
◼
►
for an account
[TS]
00:11:43
◼
►
yeah i forgot to specify the bad news
[TS]
00:11:46
◼
►
about one accounts so you're a lifelong
[TS]
00:11:48
◼
►
Green Bay Packers fan I'm a lifelong
[TS]
00:11:51
◼
►
dallas cowboys fan the cowboys and the
[TS]
00:11:55
◼
►
Packers played at this point was that 10
[TS]
00:11:58
◼
►
days ago 11 days ago I was the honestly
[TS]
00:12:03
◼
►
in all in my opinion it was the only
[TS]
00:12:05
◼
►
good playoff game at the entire NFL
[TS]
00:12:07
◼
►
playoffs to date is that brutal has been
[TS]
00:12:11
◼
►
what was it is one of the only good
[TS]
00:12:12
◼
►
platform in these playoffs it was like
[TS]
00:12:14
◼
►
one of the all-time great playoff games
[TS]
00:12:15
◼
►
of all time yeah it so it was an
[TS]
00:12:18
◼
►
all-time great game and but it was
[TS]
00:12:21
◼
►
literally the only decent playoff game
[TS]
00:12:23
◼
►
I mean the only other one that you could
[TS]
00:12:25
◼
►
even make an argument for would be the
[TS]
00:12:26
◼
►
steelers chiefs game on the same day it
[TS]
00:12:30
◼
►
which was a game that was won by a team
[TS]
00:12:32
◼
►
that kicked six field goals this year so
[TS]
00:12:36
◼
►
if you want to argue if you're like in
[TS]
00:12:38
◼
►
the greater pittsburgh area and you want
[TS]
00:12:41
◼
►
to argue that that was a good game two
[TS]
00:12:43
◼
►
in a game where your team won with six
[TS]
00:12:47
◼
►
field goals
[TS]
00:12:49
◼
►
okay fine you know that was a great game
[TS]
00:12:51
◼
►
yeah sure
[TS]
00:12:52
◼
►
otherwise this is going good game of the
[TS]
00:12:55
◼
►
playoffs but it's like you said it was
[TS]
00:12:56
◼
►
seriously like an all-time great game
[TS]
00:12:58
◼
►
and I'm people are our teams have been
[TS]
00:13:01
◼
►
in there have been a few of those
[TS]
00:13:04
◼
►
I liked it I liked in the nineties when
[TS]
00:13:07
◼
►
the packers enough that when the packers
[TS]
00:13:10
◼
►
and cowboys would meet every single year
[TS]
00:13:12
◼
►
and every single year no matter what
[TS]
00:13:14
◼
►
happened
[TS]
00:13:15
◼
►
the Cowboys would eat beat them handily
[TS]
00:13:17
◼
►
that's what I love ya I don't mean I
[TS]
00:13:21
◼
►
mean not so I i treated immediately
[TS]
00:13:22
◼
►
after the game that that victory was far
[TS]
00:13:24
◼
►
from yes it all the all the emotions of
[TS]
00:13:30
◼
►
those nineties losses came came rushing
[TS]
00:13:34
◼
►
back at the end of that game what I
[TS]
00:13:36
◼
►
remember from the early from the first
[TS]
00:13:38
◼
►
years that this became a rivalry when
[TS]
00:13:40
◼
►
the early favre years when favre was was
[TS]
00:13:42
◼
►
a young up-and-coming quarterback was
[TS]
00:13:45
◼
►
the ridiculous distances that favre
[TS]
00:13:48
◼
►
could throw football like he it you know
[TS]
00:13:52
◼
►
they'd be like unlike the 30 yard line
[TS]
00:13:54
◼
►
and time would be running out in the
[TS]
00:13:56
◼
►
first half and it would be like why
[TS]
00:13:57
◼
►
they're just you know throw it to like
[TS]
00:14:00
◼
►
the 20 and hope something happens
[TS]
00:14:01
◼
►
instead he'd throw it all the way into
[TS]
00:14:03
◼
►
the endzone you'd be like the wait i
[TS]
00:14:04
◼
►
thought they were at two-thirty and then
[TS]
00:14:05
◼
►
they showed the replay and it was like
[TS]
00:14:07
◼
►
oh yeah they were at the 30 and he still
[TS]
00:14:08
◼
►
threw it all the way to the end up like
[TS]
00:14:11
◼
►
heat yet that he could throw the ball
[TS]
00:14:15
◼
►
like silly distances like like like
[TS]
00:14:17
◼
►
throwing in a row be ya know I really it
[TS]
00:14:21
◼
►
is hard to I mean obviously all the
[TS]
00:14:23
◼
►
stuff with favre sort of ended badly
[TS]
00:14:24
◼
►
three bay and and there are some empty
[TS]
00:14:26
◼
►
there's for sure but i think god it was
[TS]
00:14:30
◼
►
like here's my gonna pull these that
[TS]
00:14:31
◼
►
rhetorical trick for us a long time
[TS]
00:14:33
◼
►
Packers fans who grew up with the team
[TS]
00:14:37
◼
►
just being just brutal and awful and I
[TS]
00:14:39
◼
►
get you I started the 80 so that those
[TS]
00:14:41
◼
►
they've been brutal for like 20 years
[TS]
00:14:42
◼
►
before the internet works for other
[TS]
00:14:44
◼
►
folks that might put my dad but I mean
[TS]
00:14:46
◼
►
is this the way he's utterly and
[TS]
00:14:49
◼
►
completely transform that franchise i
[TS]
00:14:51
◼
►
mean it's it's right over the last week
[TS]
00:14:53
◼
►
we tackle this today like over the last
[TS]
00:14:55
◼
►
like 25 years whatever like I believe
[TS]
00:14:57
◼
►
it's the packers and patriots and
[TS]
00:15:00
◼
►
steelers are our 123 as far as like both
[TS]
00:15:03
◼
►
record number of lap appearances all
[TS]
00:15:04
◼
►
those sorts of things and and really the
[TS]
00:15:07
◼
►
guy that made that all happen I mean
[TS]
00:15:09
◼
►
what will trade for my stuff is great
[TS]
00:15:11
◼
►
see em but far was the guy who just
[TS]
00:15:14
◼
►
transformed their franchise and what it
[TS]
00:15:16
◼
►
for people who aren't sports fans the
[TS]
00:15:20
◼
►
packers are an interesting story because
[TS]
00:15:22
◼
►
they are unique in America among all
[TS]
00:15:25
◼
►
professional sports teams basketball
[TS]
00:15:28
◼
►
hockey football baseball all four major
[TS]
00:15:32
◼
►
sports the packers are unique in that
[TS]
00:15:35
◼
►
they are I they're owned by their fans
[TS]
00:15:39
◼
►
more or less
[TS]
00:15:40
◼
►
I mean can you I i am an owner the kid
[TS]
00:15:42
◼
►
can you explain the the difference i
[TS]
00:15:45
◼
►
mean every other team as like one rich
[TS]
00:15:47
◼
►
guy who is the owner of the team and is
[TS]
00:15:50
◼
►
a jerk and probably get a trump
[TS]
00:15:53
◼
►
supporter and also puts the packers are
[TS]
00:15:57
◼
►
so different sort of the packers can be
[TS]
00:15:59
◼
►
giving you can
[TS]
00:16:00
◼
►
well i got home around so that but that
[TS]
00:16:03
◼
►
this was God with northern Wisconsin
[TS]
00:16:05
◼
►
which is a we had that not not not the
[TS]
00:16:08
◼
►
left wing liberal country without you
[TS]
00:16:10
◼
►
explain the ownership structure of the
[TS]
00:16:11
◼
►
packers so the Packers were owned by a
[TS]
00:16:16
◼
►
donor at lat somewhat but sometimes way
[TS]
00:16:18
◼
►
back when I want to say back in like the
[TS]
00:16:20
◼
►
stone the arm two twenties or something
[TS]
00:16:23
◼
►
like that way backwards order one of the
[TS]
00:16:25
◼
►
original football teams are they were
[TS]
00:16:27
◼
►
going to go out of business or something
[TS]
00:16:30
◼
►
like that but but they they established
[TS]
00:16:32
◼
►
the the Articles of Incorporation for
[TS]
00:16:34
◼
►
the Green Bay football corporation and
[TS]
00:16:37
◼
►
it was sold to basically people in the
[TS]
00:16:40
◼
►
community they could buy a piece and
[TS]
00:16:42
◼
►
then it was a Briton into the bylaws
[TS]
00:16:44
◼
►
that if it was ever sold that all the
[TS]
00:16:46
◼
►
money would go to the local post of the
[TS]
00:16:48
◼
►
American Legion that's not the case
[TS]
00:16:51
◼
►
today so the victim has ever sold all
[TS]
00:16:53
◼
►
the proceeds go to the local American
[TS]
00:16:55
◼
►
Legion so there probably were at least i
[TS]
00:16:59
◼
►
would get like at least like one or two
[TS]
00:17:01
◼
►
billion dollars
[TS]
00:17:02
◼
►
oh if you have for sure I just like to
[TS]
00:17:04
◼
►
do you like we we always talk about like
[TS]
00:17:06
◼
►
the americas team right right
[TS]
00:17:08
◼
►
there's there's there's basically five
[TS]
00:17:10
◼
►
big teams NFL that have national
[TS]
00:17:13
◼
►
following like their water their wines
[TS]
00:17:15
◼
►
and vegas get set differently because
[TS]
00:17:16
◼
►
they attract so much heading from fans
[TS]
00:17:19
◼
►
right and that's your cowboys the
[TS]
00:17:20
◼
►
factors the Raiders the Steelers and the
[TS]
00:17:24
◼
►
Patriots are the kind of news today we
[TS]
00:17:25
◼
►
had a patient that Patriots have sort of
[TS]
00:17:27
◼
►
snuck in
[TS]
00:17:28
◼
►
just by virtue of
[TS]
00:17:30
◼
►
15 years of non-stop winning right right
[TS]
00:17:34
◼
►
and the Packers the Packers were pretty
[TS]
00:17:36
◼
►
dominant in the early part of the NFL
[TS]
00:17:37
◼
►
and so like when they won the first two
[TS]
00:17:39
◼
►
Super Bowls out kind of tail end of
[TS]
00:17:41
◼
►
their of a multi-decade run of dominance
[TS]
00:17:43
◼
►
and then the seventies I see the
[TS]
00:17:45
◼
►
Steelers in the in the cowboys I and and
[TS]
00:17:48
◼
►
the Raiders came along and then the
[TS]
00:17:50
◼
►
Cobblers we had a return return to to
[TS]
00:17:52
◼
►
glory but arm but yeah so it is that
[TS]
00:17:56
◼
►
what happens in a few years ago when
[TS]
00:17:57
◼
►
they want to expand lambeau field to
[TS]
00:17:59
◼
►
raise money they did another share
[TS]
00:18:01
◼
►
issuance so they sold another tour
[TS]
00:18:03
◼
►
50,000 shares at at two and fifty
[TS]
00:18:06
◼
►
dollars apiece and just raise a ton of
[TS]
00:18:08
◼
►
money for the stadium and all these
[TS]
00:18:09
◼
►
years are totally worthless like that
[TS]
00:18:11
◼
►
you can't sell them i could sell them on
[TS]
00:18:14
◼
►
the side but you can't convert them for
[TS]
00:18:15
◼
►
money or anything but yeah I have once I
[TS]
00:18:18
◼
►
i have it is it's sitting in a box right
[TS]
00:18:20
◼
►
now add haven't actually put it up here
[TS]
00:18:24
◼
►
in Taiwan but I am I i am a proud owner
[TS]
00:18:26
◼
►
of the green bay packers it is sort of
[TS]
00:18:28
◼
►
silly but it is to me it's the way most
[TS]
00:18:32
◼
►
teams should be on like even though it's
[TS]
00:18:34
◼
►
the opposite and the Packers are in fact
[TS]
00:18:37
◼
►
this odd exception in it really is the
[TS]
00:18:43
◼
►
way most teams should be on they should
[TS]
00:18:45
◼
►
be owned by the local fans because it
[TS]
00:18:47
◼
►
would take off the table the extortion
[TS]
00:18:50
◼
►
that these owners put their fans through
[TS]
00:18:52
◼
►
every time they need new stadiums built
[TS]
00:18:54
◼
►
you know it's there there's an honesty
[TS]
00:18:56
◼
►
to it where it's like look the only
[TS]
00:18:58
◼
►
reason to buy shares and the Packers if
[TS]
00:19:00
◼
►
you're a Packers fan right and the
[TS]
00:19:02
◼
►
Packers aren't going anywhere like
[TS]
00:19:03
◼
►
nobody is ever as like the packers are
[TS]
00:19:06
◼
►
never saying like give us you know a 500
[TS]
00:19:10
◼
►
million dollar expansion of lambeau
[TS]
00:19:11
◼
►
field or were moving to Los Angeles like
[TS]
00:19:13
◼
►
that's never even on the table right
[TS]
00:19:15
◼
►
there not going anywhere right and every
[TS]
00:19:19
◼
►
other team or a half the team's you know
[TS]
00:19:21
◼
►
I mean like maybe you know Dallas isn't
[TS]
00:19:23
◼
►
going anywhere but look at the raiders
[TS]
00:19:25
◼
►
the raiders that have moved they moved
[TS]
00:19:27
◼
►
to Los Angeles they went back to oakland
[TS]
00:19:29
◼
►
now a actually isn't a done deal are
[TS]
00:19:32
◼
►
they going to vegas i think it's all but
[TS]
00:19:33
◼
►
done deal everything has been announced
[TS]
00:19:35
◼
►
yet we're going to move to Las Vegas
[TS]
00:19:37
◼
►
because you know that the add what's
[TS]
00:19:39
◼
►
called a ok stadium and coliseum in
[TS]
00:19:42
◼
►
oakland
[TS]
00:19:43
◼
►
it really is it a shithole and they
[TS]
00:19:46
◼
►
finish it so now they're moving to Vegas
[TS]
00:19:49
◼
►
a it is the Eagles have gone through
[TS]
00:19:53
◼
►
this in Philadelphia like it there there
[TS]
00:19:55
◼
►
are no better fans or more loyal fans or
[TS]
00:19:59
◼
►
die hard maybe this diehard is maybe the
[TS]
00:20:02
◼
►
way to go then
[TS]
00:20:03
◼
►
philadelphia eagles fans i'm not an
[TS]
00:20:04
◼
►
eagle fan but I live I was surrounded by
[TS]
00:20:07
◼
►
them their great fans years ago before
[TS]
00:20:09
◼
►
they built the the lincoln financial
[TS]
00:20:11
◼
►
field that they have now that they're
[TS]
00:20:13
◼
►
there were threats that they were going
[TS]
00:20:15
◼
►
to move the Eagles to Los Angeles
[TS]
00:20:17
◼
►
I mean it would have ripped the city
[TS]
00:20:19
◼
►
apart it's not right but it's a
[TS]
00:20:23
◼
►
privately-held you know team
[TS]
00:20:27
◼
►
yeah everything really working the NFL
[TS]
00:20:29
◼
►
because so much of the NFL is so
[TS]
00:20:32
◼
►
aggressive in its revenue sharing and
[TS]
00:20:35
◼
►
the TV deals are so massive that no
[TS]
00:20:38
◼
►
green bay can compete on an even playing
[TS]
00:20:40
◼
►
field even though they they make much
[TS]
00:20:42
◼
►
less money locally although that was
[TS]
00:20:44
◼
►
part of the refurbishment that they did
[TS]
00:20:46
◼
►
of lambeau field when i was able to buy
[TS]
00:20:48
◼
►
it buy my share my single share was
[TS]
00:20:50
◼
►
basically making sort of a year-round
[TS]
00:20:52
◼
►
destination in my people like poker
[TS]
00:20:54
◼
►
Mitch's it's up there but relatives like
[TS]
00:20:56
◼
►
no did you no Jerry's like Jerry don't
[TS]
00:20:59
◼
►
know whatever they don't make as much
[TS]
00:21:01
◼
►
locally but because the vast majority of
[TS]
00:21:04
◼
►
the money to help you get is from the TV
[TS]
00:21:06
◼
►
deal and from an alternate cell that we
[TS]
00:21:09
◼
►
shared by and large I think the
[TS]
00:21:10
◼
►
foreclosure boxes they are ya that they
[TS]
00:21:14
◼
►
can they can do it pulled off and then
[TS]
00:21:15
◼
►
obviously you know if they're the team
[TS]
00:21:17
◼
►
for Wisconsin so I is I mean their their
[TS]
00:21:20
◼
►
television market is effectively
[TS]
00:21:21
◼
►
Wisconsin and so they they certainly
[TS]
00:21:24
◼
►
basically do well is super unique they
[TS]
00:21:27
◼
►
had to be grandfathered into like the
[TS]
00:21:29
◼
►
NFL's like governments like documents
[TS]
00:21:31
◼
►
because it does state that no team can
[TS]
00:21:33
◼
►
have more than like X number of owners
[TS]
00:21:36
◼
►
into the group of hackers have 360 boxes
[TS]
00:21:39
◼
►
of something so right it's sort of like
[TS]
00:21:41
◼
►
they want to avoid the situation where
[TS]
00:21:43
◼
►
like 10 people you know like the man you
[TS]
00:21:49
◼
►
Marco and guy English join in and buy an
[TS]
00:21:53
◼
►
NFL team and we fight with each other
[TS]
00:21:56
◼
►
and can't make decisions they want to
[TS]
00:21:58
◼
►
avoid that and so that's why they have
[TS]
00:22:01
◼
►
these these rules that you know they
[TS]
00:22:03
◼
►
what they want our guys like Jerry Jones
[TS]
00:22:05
◼
►
who just can make decisions on their own
[TS]
00:22:08
◼
►
just just to simplify things and actors
[TS]
00:22:12
◼
►
have like 1,000,000,000 owner so yes
[TS]
00:22:16
◼
►
I've amber everyone copies Wikipedia
[TS]
00:22:17
◼
►
page right now
[TS]
00:22:18
◼
►
yes even those referred to as common
[TS]
00:22:20
◼
►
stock share package stock does not share
[TS]
00:22:23
◼
►
the same rights that does not have
[TS]
00:22:24
◼
►
equity interest is not big but cannot be
[TS]
00:22:26
◼
►
traded have no security protection and
[TS]
00:22:28
◼
►
bring those season-ticket particularly
[TS]
00:22:29
◼
►
it doesn't need to get your feet built
[TS]
00:22:33
◼
►
it was out with a background like a 50
[TS]
00:22:34
◼
►
year waiting list or something which is
[TS]
00:22:36
◼
►
insane because i actually have very
[TS]
00:22:38
◼
►
little desire to go to like came in
[TS]
00:22:41
◼
►
January agree but i can tell you that if
[TS]
00:22:43
◼
►
it's like a college team in so far as
[TS]
00:22:46
◼
►
like nobody lives there i mean i'm
[TS]
00:22:47
◼
►
looking at the wikipedia page for the
[TS]
00:22:49
◼
►
green paint metropolitan area and that
[TS]
00:22:51
◼
►
this this is hundred eighty thousand
[TS]
00:22:54
◼
►
people it's it's not even it's not even
[TS]
00:22:56
◼
►
a real city
[TS]
00:22:58
◼
►
yeah yeah no it's still people it will
[TS]
00:23:01
◼
►
so that was a different times they had
[TS]
00:23:03
◼
►
six games a year in green bay two games
[TS]
00:23:05
◼
►
here in milwaukee right when that county
[TS]
00:23:07
◼
►
stadium where the bruises to play and
[TS]
00:23:09
◼
►
and they do that when like when the team
[TS]
00:23:11
◼
►
was having was within a rough time and
[TS]
00:23:13
◼
►
kind of like you'll build a fan base
[TS]
00:23:15
◼
►
whatever but now all the games are
[TS]
00:23:16
◼
►
lambeau field and and you have like
[TS]
00:23:20
◼
►
these grand caravan that go up from the
[TS]
00:23:23
◼
►
solid Milwaukee's season ticket holders
[TS]
00:23:26
◼
►
got to keep their seats so they have
[TS]
00:23:27
◼
►
seats for two games a year and then the
[TS]
00:23:30
◼
►
green bay ticket holders have seats for
[TS]
00:23:31
◼
►
the other six teams of years and like
[TS]
00:23:33
◼
►
that it's all complicated thing but this
[TS]
00:23:35
◼
►
is the net of it is like I'm in
[TS]
00:23:37
◼
►
Wisconsin is is I mean factors country i
[TS]
00:23:40
◼
►
mean more than more than anything else I
[TS]
00:23:42
◼
►
mean it is it is you cannot go you know
[TS]
00:23:45
◼
►
football you can't go five feet without
[TS]
00:23:46
◼
►
incurring some sort of you know packers
[TS]
00:23:49
◼
►
paraphernalia somehow they're taken
[TS]
00:23:50
◼
►
seriously yet their fans are called
[TS]
00:23:52
◼
►
cheesehead
[TS]
00:23:53
◼
►
oh it's ridiculous is this visit see
[TS]
00:23:55
◼
►
that thing is something that almost as
[TS]
00:23:57
◼
►
much as to come to grips with eventually
[TS]
00:23:59
◼
►
Apple Apple Apple maps says it's a
[TS]
00:24:01
◼
►
two-hour drive from the
[TS]
00:24:02
◼
►
rocky the green bay that sound right to
[TS]
00:24:04
◼
►
ya in and i think the the other in yep
[TS]
00:24:08
◼
►
it's beautiful drive but I think I'd I'm
[TS]
00:24:10
◼
►
stating days probably Laura game despite
[TS]
00:24:12
◼
►
a lot longer if it is if the whole care
[TS]
00:24:15
◼
►
about moving up
[TS]
00:24:16
◼
►
yeah all right yeah all the other using
[TS]
00:24:20
◼
►
this morning to me is that you need to
[TS]
00:24:22
◼
►
get back and do into basketball i doing
[TS]
00:24:25
◼
►
because you're Philadelphia 76er 'he's
[TS]
00:24:27
◼
►
are shaping up to be the the seventy
[TS]
00:24:30
◼
►
sixers interlocking blocks rivalry over
[TS]
00:24:32
◼
►
the next 10 years and that is going to
[TS]
00:24:34
◼
►
be a dog serious about raising I know
[TS]
00:24:37
◼
►
we've got a what's-his-name indeed it
[TS]
00:24:41
◼
►
he's super exciting
[TS]
00:24:43
◼
►
I you know I saw him at a restaurant
[TS]
00:24:45
◼
►
here in Philadelphia couple couple
[TS]
00:24:47
◼
►
actually got two weeks ago my dad months
[TS]
00:24:50
◼
►
ago he was we went out to dinner at a
[TS]
00:24:54
◼
►
nice little steak house here and and he
[TS]
00:24:57
◼
►
was there and he was very tall me
[TS]
00:25:01
◼
►
yeah he draws a lot of the medicine
[TS]
00:25:05
◼
►
yeah I am NOT I I i have been around a
[TS]
00:25:12
◼
►
college basketball players I'm you know
[TS]
00:25:14
◼
►
I'm I'm not always a you know better on
[TS]
00:25:16
◼
►
Craig Hockenberry I know what it's like
[TS]
00:25:18
◼
►
to not even be close to being the
[TS]
00:25:20
◼
►
tallest person in the room i'm generally
[TS]
00:25:22
◼
►
close it and you're pretty tall guy i am
[TS]
00:25:24
◼
►
pretty tall
[TS]
00:25:24
◼
►
I'm six foot two and that's pretty tall
[TS]
00:25:26
◼
►
and it's usually maybe if not the
[TS]
00:25:28
◼
►
tallest you're up there
[TS]
00:25:31
◼
►
I'm not used to being around somebody
[TS]
00:25:33
◼
►
who would have to stoop to put his chin
[TS]
00:25:35
◼
►
on top of my ass and that's right it is
[TS]
00:25:37
◼
►
very very large but the other exciting
[TS]
00:25:40
◼
►
thing about the pictures is Ben Simmons
[TS]
00:25:42
◼
►
is his foot is is healing quite nicely
[TS]
00:25:46
◼
►
they say yeah who don't will be back
[TS]
00:25:49
◼
►
so what the yet I don't know about all
[TS]
00:25:51
◼
►
the I mean the bucs star player is a
[TS]
00:25:53
◼
►
goddess on the comp oh haha again say it
[TS]
00:25:56
◼
►
again be honest after the coup bolt
[TS]
00:25:58
◼
►
which is in nigeria mean that was
[TS]
00:26:01
◼
►
translated into Greek analysis in the
[TS]
00:26:03
◼
►
USA level everybody calls me honestly
[TS]
00:26:05
◼
►
book fans they should buy in his name
[TS]
00:26:07
◼
►
just get rid of that last name and just
[TS]
00:26:09
◼
►
change them you know like Madonna just
[TS]
00:26:11
◼
►
like a honest that's
[TS]
00:26:13
◼
►
everybody love you MV twitter but but he
[TS]
00:26:16
◼
►
was in taiwan actually couple years ago
[TS]
00:26:17
◼
►
and I got the chance to meet him when he
[TS]
00:26:19
◼
►
was here and I I thought my instagram
[TS]
00:26:21
◼
►
for the eighty six weeks ago but yeah I
[TS]
00:26:24
◼
►
am I come up to below his shoulder
[TS]
00:26:26
◼
►
Kentucky is everything you just seasick
[TS]
00:26:29
◼
►
celebrities just like ridiculous
[TS]
00:26:30
◼
►
ridiculous
[TS]
00:26:31
◼
►
so the Sixers the Sixers are a good case
[TS]
00:26:35
◼
►
study to me of a one of my fundamental
[TS]
00:26:38
◼
►
theories of sports which makes no sense
[TS]
00:26:40
◼
►
but i believe it firmly which is that
[TS]
00:26:43
◼
►
you don't screw with your uniforms you
[TS]
00:26:46
◼
►
pick a uniform that is going to last for
[TS]
00:26:49
◼
►
the ages and then you you tweak it as
[TS]
00:26:53
◼
►
mine early as possible through the
[TS]
00:26:56
◼
►
decades
[TS]
00:26:57
◼
►
that's number one reason why my favorite
[TS]
00:27:00
◼
►
team in the world is the Yankees Yankees
[TS]
00:27:01
◼
►
they don't screw with the uniforms
[TS]
00:27:04
◼
►
papers uniform was like the same as the
[TS]
00:27:06
◼
►
uniform they wear today except it was
[TS]
00:27:08
◼
►
like made a belt or something some
[TS]
00:27:12
◼
►
different materials and the polyester
[TS]
00:27:13
◼
►
that they can do today
[TS]
00:27:16
◼
►
you know the Yankees tried cotton in the
[TS]
00:27:19
◼
►
george costanza era didn't work out but
[TS]
00:27:23
◼
►
in terms of the way the uniform looks
[TS]
00:27:24
◼
►
they don't mess with it the Dallas
[TS]
00:27:26
◼
►
Cowboys don't mess with the uniforms
[TS]
00:27:27
◼
►
when they have a they have leased to
[TS]
00:27:30
◼
►
have like a special like sunday night
[TS]
00:27:32
◼
►
uniform with stars on the shoulders and
[TS]
00:27:34
◼
►
they lost every game they played with
[TS]
00:27:35
◼
►
those uniforms the Green Bay terrible
[TS]
00:27:38
◼
►
there they look terrible there is just a
[TS]
00:27:40
◼
►
stupid excuse to sell a third jersey to
[TS]
00:27:42
◼
►
people who wanted to have every jersey
[TS]
00:27:44
◼
►
one of the things that's great about the
[TS]
00:27:46
◼
►
green bay packers green bay packers look
[TS]
00:27:48
◼
►
like the green bay packers you look at
[TS]
00:27:50
◼
►
like super bowl one and UC bart starr
[TS]
00:27:53
◼
►
leading the team to the first super bowl
[TS]
00:27:55
◼
►
51 years ago they look like the team
[TS]
00:27:57
◼
►
that's playing today because they don't
[TS]
00:27:59
◼
►
screw with the uniform this Philadelphia
[TS]
00:28:01
◼
►
76er 'he's had a great uniform what I
[TS]
00:28:05
◼
►
mean it's a great name
[TS]
00:28:07
◼
►
I mean who knows what sense it makes but
[TS]
00:28:09
◼
►
I mean Philadelphia's where the country
[TS]
00:28:10
◼
►
started to call the 76 years so they got
[TS]
00:28:12
◼
►
to go patriotic you got to be red white
[TS]
00:28:14
◼
►
and blue write it but somehow during the
[TS]
00:28:17
◼
►
allen iverson era they changed to a
[TS]
00:28:19
◼
►
black gold on Lego how to start this
[TS]
00:28:22
◼
►
weird story right how can a team in
[TS]
00:28:25
◼
►
Philadelphia that's named
[TS]
00:28:27
◼
►
after the the american revolution in
[TS]
00:28:30
◼
►
there or independence whatever you want
[TS]
00:28:32
◼
►
to call it in 76 not be red white and
[TS]
00:28:35
◼
►
blue and yet they did and then they had
[TS]
00:28:37
◼
►
you know terrible role of course they
[TS]
00:28:39
◼
►
had terrible records how can you win
[TS]
00:28:40
◼
►
when you're going against the sports
[TS]
00:28:42
◼
►
gods by screwing with your uniform now
[TS]
00:28:45
◼
►
the Sixers have gone back to it's not
[TS]
00:28:47
◼
►
quite the classic I I kind of don't like
[TS]
00:28:50
◼
►
the way they spell out fixtures on the
[TS]
00:28:51
◼
►
uniform I I feel like they have to go
[TS]
00:28:54
◼
►
back to the pure dr. J era uniform but
[TS]
00:28:56
◼
►
it's close enough
[TS]
00:28:58
◼
►
yea though I mean the boxer definitely
[TS]
00:29:00
◼
►
fit with that mean they're so first off
[TS]
00:29:03
◼
►
their classic uniform and their classic
[TS]
00:29:05
◼
►
logo are both amazing arm
[TS]
00:29:07
◼
►
this is the classic logo is just like
[TS]
00:29:09
◼
►
cartoony but kissing a basketball i love
[TS]
00:29:11
◼
►
it's sort of like they sort of like not
[TS]
00:29:13
◼
►
very green with Iran sort of like
[TS]
00:29:15
◼
►
bowling friday right and they had great
[TS]
00:29:18
◼
►
uniforms back in the eighties and that's
[TS]
00:29:20
◼
►
when the team was good that was entitled
[TS]
00:29:21
◼
►
settings with with uh then they'll send
[TS]
00:29:23
◼
►
or later crianza bar and then they were
[TS]
00:29:25
◼
►
going the eighties you always watched
[TS]
00:29:27
◼
►
your sony pictures in the celtics but
[TS]
00:29:29
◼
►
very strong team then I tell you three
[TS]
00:29:31
◼
►
they have this awful logo that's like
[TS]
00:29:35
◼
►
purple and this terrible if it was just
[TS]
00:29:37
◼
►
awful universal bad and they've been
[TS]
00:29:39
◼
►
pretty much care about or simply like
[TS]
00:29:41
◼
►
one good year since 10 and then in 2015
[TS]
00:29:45
◼
►
they did a redesign which is not the old
[TS]
00:29:47
◼
►
logo but it's the uniforms especially
[TS]
00:29:49
◼
►
our are definitely a go back to the
[TS]
00:29:51
◼
►
original so there's kind of this
[TS]
00:29:53
◼
►
paneling on the side that have really
[TS]
00:29:56
◼
►
really good and sure enough the team's
[TS]
00:29:59
◼
►
fortunes that have are looking up but
[TS]
00:30:01
◼
►
but there's this hilarious to you gotta
[TS]
00:30:02
◼
►
put the show notes that we did you ever
[TS]
00:30:06
◼
►
read those who appreciate it reads
[TS]
00:30:08
◼
►
America's slow but very real decline
[TS]
00:30:10
◼
►
into a fascist state as told by the
[TS]
00:30:12
◼
►
walkie park slope at this just go look
[TS]
00:30:14
◼
►
at the following link you have to see
[TS]
00:30:16
◼
►
the tweets appreciate it but I promise
[TS]
00:30:18
◼
►
you you'll laugh your rear end up
[TS]
00:30:19
◼
►
because it's it's it's really funny
[TS]
00:30:21
◼
►
I i will put it in the show notes all
[TS]
00:30:24
◼
►
right before we get off sports let me
[TS]
00:30:25
◼
►
give you this I'm going to talk this out
[TS]
00:30:27
◼
►
there here we go here's a here's here's
[TS]
00:30:29
◼
►
a contentious argument top quarterbacks
[TS]
00:30:32
◼
►
of all time
[TS]
00:30:33
◼
►
mmm that is a condensed you sent me a
[TS]
00:30:38
◼
►
link you sent me a link last night to a
[TS]
00:30:40
◼
►
video that you sent it right of the
[TS]
00:30:43
◼
►
weather you you know i don't think so it
[TS]
00:30:46
◼
►
wasn't you just sent me the link to the
[TS]
00:30:47
◼
►
cab with john elway and oh yeah i did i
[TS]
00:30:51
◼
►
did that yeah that was that was great so
[TS]
00:30:53
◼
►
that somebody was in a cab in pittsburgh
[TS]
00:30:56
◼
►
and talking to their cab driver about
[TS]
00:31:01
◼
►
who the greatest quarterback of all time
[TS]
00:31:03
◼
►
warner and his even know this guy with
[TS]
00:31:04
◼
►
the cab driver in Pittsburgh is number
[TS]
00:31:06
◼
►
one pick was john elway and it just so
[TS]
00:31:08
◼
►
happened that among the people in the
[TS]
00:31:09
◼
►
cab wanna one of them was john elway and
[TS]
00:31:13
◼
►
they let it go on for two or three
[TS]
00:31:15
◼
►
minutes before they they let this cab
[TS]
00:31:18
◼
►
driver the liver was filming in the
[TS]
00:31:19
◼
►
middle was pretty be surviving all right
[TS]
00:31:21
◼
►
like i do you think he's attractive
[TS]
00:31:23
◼
►
yeah I want to sleep with the fact that
[TS]
00:31:24
◼
►
she's AI bet you sleep with them it's
[TS]
00:31:26
◼
►
like his wife asked right next to the
[TS]
00:31:28
◼
►
right all right top quarterbacks of all
[TS]
00:31:33
◼
►
all right let me ask you this I'll just
[TS]
00:31:34
◼
►
give you a simple question who's better
[TS]
00:31:35
◼
►
farm or aaron rodgers the hole ah I
[TS]
00:31:41
◼
►
think from a a pure between the lines
[TS]
00:31:49
◼
►
perspective uh Rogers is probably better
[TS]
00:31:53
◼
►
just like farms reckless made him great
[TS]
00:31:55
◼
►
but it it went like it cost us a lot of
[TS]
00:31:58
◼
►
games you're blinded by your fandom the
[TS]
00:32:00
◼
►
answer is clearly aaron rodgers no lo
[TS]
00:32:04
◼
►
que well but yet that's fair guys but
[TS]
00:32:06
◼
►
from a meaningful a legendary status and
[TS]
00:32:09
◼
►
meaningful to the franchise I have to go
[TS]
00:32:11
◼
►
with that's what far nobody's the wind
[TS]
00:32:13
◼
►
that will pour souper bowl to surpass
[TS]
00:32:15
◼
►
them right now they're both at one we
[TS]
00:32:17
◼
►
have seen as a matter of opinion it
[TS]
00:32:18
◼
►
doesn't matter the FBI Rogers can never
[TS]
00:32:20
◼
►
win another super bowl and it doesn't
[TS]
00:32:22
◼
►
matter and Rogers is better quarterback
[TS]
00:32:23
◼
►
them that far
[TS]
00:32:24
◼
►
yeah they're fair enough but if you did
[TS]
00:32:26
◼
►
like the totality of the contribution to
[TS]
00:32:29
◼
►
the green bay packers it's it's more
[TS]
00:32:30
◼
►
complicated but yeah I out of your that
[TS]
00:32:33
◼
►
you're right i am blind blinded by my
[TS]
00:32:35
◼
►
being a compressional teenage boy and
[TS]
00:32:38
◼
►
brett farr basically like saving my
[TS]
00:32:40
◼
►
sports lice
[TS]
00:32:41
◼
►
did you see my link the other day to
[TS]
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triumph the insult comic dog at
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00:32:46
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the daughter I thought idea i decided i
[TS]
00:32:49
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haven't watched it though
[TS]
00:32:50
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well at the end when he first has to
[TS]
00:32:52
◼
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utter the words president and then
[TS]
00:32:55
◼
►
followed by the word Trump every time he
[TS]
00:32:57
◼
►
tries to say it he starts vomiting
[TS]
00:32:59
◼
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that's how I feel with me saying that
[TS]
00:33:04
◼
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among the top five of all time at this
[TS]
00:33:07
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point you've absolutely positively got
[TS]
00:33:09
◼
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include a Tom Brady their gold LOL get
[TS]
00:33:13
◼
►
it hurts to say things are going to add
[TS]
00:33:15
◼
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it out here i am i'm puking right now uh
[TS]
00:33:17
◼
►
there goes where it hurts
[TS]
00:33:21
◼
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there goes there goes my breakfast but
[TS]
00:33:23
◼
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it's undeniable at this point
[TS]
00:33:26
◼
►
yeah i mean the record speaks i mean the
[TS]
00:33:28
◼
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record speaks for itself obviously I
[TS]
00:33:29
◼
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mean seven Super Bowl arm it's always
[TS]
00:33:32
◼
►
tricky to like separate the two greatest
[TS]
00:33:36
◼
►
quarterbacks in the greatest coaches
[TS]
00:33:38
◼
►
like I'm where with how does that
[TS]
00:33:40
◼
►
relationship actually play out because
[TS]
00:33:42
◼
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so many of them were in the same
[TS]
00:33:44
◼
►
conversation right right what if what if
[TS]
00:33:46
◼
►
Rodgers had been the quarterback of the
[TS]
00:33:48
◼
►
Patriots for the last 15 years
[TS]
00:33:50
◼
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like what his with with it may be better
[TS]
00:33:52
◼
►
or worse or the same like it is almost
[TS]
00:33:54
◼
►
impossible mean Mike McCarthy is an ok
[TS]
00:33:57
◼
►
coach I think he's you get supply more
[TS]
00:33:59
◼
►
grief than he deserves but at the same
[TS]
00:34:01
◼
►
time like he's not even in the same
[TS]
00:34:03
◼
►
universe is Bill Belichick and I and you
[TS]
00:34:07
◼
►
know what difference does that make or
[TS]
00:34:08
◼
►
someone like Joe Montana and like you
[TS]
00:34:10
◼
►
know the losses so far ahead of everyone
[TS]
00:34:13
◼
►
when it comes to his scheme and things
[TS]
00:34:15
◼
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like that and you any Jerry Rice I mean
[TS]
00:34:17
◼
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like to use a great quarterback with
[TS]
00:34:19
◼
►
that's especially funny football stuff
[TS]
00:34:21
◼
►
because it's where do you where you sort
[TS]
00:34:23
◼
►
of figure out where the boundary is
[TS]
00:34:25
◼
►
Roger Starbuck and Tom Landry I mean Tom
[TS]
00:34:28
◼
►
Landry literally invented the shotgun
[TS]
00:34:30
◼
►
formation like that was something that
[TS]
00:34:32
◼
►
was like what it is that you watch it
[TS]
00:34:35
◼
►
now there are some teams that never even
[TS]
00:34:36
◼
►
don't did they even use the shotgun on
[TS]
00:34:40
◼
►
running plays now and to think that it
[TS]
00:34:43
◼
►
was like a loophole in the rule
[TS]
00:34:45
◼
►
ok let me out where it's going to be
[TS]
00:34:47
◼
►
like read the rulebook and he was like
[TS]
00:34:49
◼
►
you know there's nothing that says you
[TS]
00:34:50
◼
►
have to like hand the ball from the
[TS]
00:34:51
◼
►
center to the quarterback we could just
[TS]
00:34:53
◼
►
like toss it back five yard since it'll
[TS]
00:34:56
◼
►
basically all football is like
[TS]
00:34:58
◼
►
discovering and exploiting loopholes
[TS]
00:35:00
◼
►
like the forecast is basically a
[TS]
00:35:02
◼
►
loophole right and sort of yeah i think
[TS]
00:35:04
◼
►
in the long term map
[TS]
00:35:06
◼
►
dan marino don shula right it'sit's all
[TS]
00:35:09
◼
►
the quarterbacks that you mentioned is
[TS]
00:35:11
◼
►
almost out everyone who I think you
[TS]
00:35:12
◼
►
would mention in the if you're going to
[TS]
00:35:14
◼
►
put together a top five list have a
[TS]
00:35:16
◼
►
coach who is arguably in the top five
[TS]
00:35:19
◼
►
that's why don't know that that's why
[TS]
00:35:21
◼
►
John Elway might be the best though like
[TS]
00:35:22
◼
►
that because i want to run the right
[TS]
00:35:24
◼
►
right that always the one who you're
[TS]
00:35:26
◼
►
like who the hell is coach right it was
[TS]
00:35:30
◼
►
like trees or grave
[TS]
00:35:32
◼
►
oh I don't even know when to you went to
[TS]
00:35:34
◼
►
Atlanta later but I finally won with my
[TS]
00:35:36
◼
►
Santa hat at the end of his career right
[TS]
00:35:38
◼
►
yeah I because it to my life that I'd
[TS]
00:35:41
◼
►
almost tempted to pick him for that
[TS]
00:35:42
◼
►
reason alone because like there's really
[TS]
00:35:44
◼
►
no one else you can describe his
[TS]
00:35:45
◼
►
greatness to all right all right let's
[TS]
00:35:49
◼
►
take another break and thank our next
[TS]
00:35:52
◼
►
sponsor and we'll get onto the real meat
[TS]
00:35:54
◼
►
of the show and our next dancer is a
[TS]
00:35:56
◼
►
great company
[TS]
00:35:57
◼
►
ero de ro look Wi-Fi is more important
[TS]
00:36:03
◼
►
today than it's ever been
[TS]
00:36:05
◼
►
most of us have our whole house we have
[TS]
00:36:07
◼
►
reconnected with devices that are on the
[TS]
00:36:09
◼
►
internet and how are they on the
[TS]
00:36:10
◼
►
internet there on the internet through
[TS]
00:36:11
◼
►
Wi-Fi outside the smartphone it's
[TS]
00:36:13
◼
►
probably the technology we depend on
[TS]
00:36:15
◼
►
most it it's a core utility of the 21st
[TS]
00:36:19
◼
►
century home but despite its importance
[TS]
00:36:22
◼
►
Wi-Fi is broken
[TS]
00:36:24
◼
►
imagine if your electricity in your
[TS]
00:36:25
◼
►
house didn't reach certain parts or like
[TS]
00:36:30
◼
►
it was intermittent like you got really
[TS]
00:36:32
◼
►
good electricity in your living room but
[TS]
00:36:35
◼
►
in your master bedroom
[TS]
00:36:37
◼
►
it's like some days it's okay sometimes
[TS]
00:36:39
◼
►
you know you don't get electricity what
[TS]
00:36:41
◼
►
you'd call electrician right away be
[TS]
00:36:43
◼
►
like my house is broken right but that's
[TS]
00:36:45
◼
►
what Wi-Fi is like for a lot of us
[TS]
00:36:47
◼
►
because we have one Wi-Fi router and it
[TS]
00:36:52
◼
►
read some places doesn't each other's
[TS]
00:36:54
◼
►
wife 0 was designed to change all this
[TS]
00:36:57
◼
►
the company manufactures right now a
[TS]
00:36:59
◼
►
single device it is a small elegant box
[TS]
00:37:02
◼
►
about the size of an apple TV with sort
[TS]
00:37:04
◼
►
of apple TV like round corners and it's
[TS]
00:37:07
◼
►
nice and white and it's kind of it's
[TS]
00:37:10
◼
►
really a nice little beautiful little
[TS]
00:37:11
◼
►
box there
[TS]
00:37:13
◼
►
simple very small and the idea is you
[TS]
00:37:15
◼
►
get a couple of them their default pack
[TS]
00:37:17
◼
►
comes with three you can get for you get
[TS]
00:37:19
◼
►
five to get however many you need
[TS]
00:37:20
◼
►
but the idea is just put them around
[TS]
00:37:24
◼
►
your house and they form what they call
[TS]
00:37:26
◼
►
a mesh network where the eros talk to
[TS]
00:37:29
◼
►
each other and then they feel your whole
[TS]
00:37:31
◼
►
house with distributed Wi-Fi and you
[TS]
00:37:35
◼
►
don't have to sit there and and be like
[TS]
00:37:37
◼
►
a network manager and configure this you
[TS]
00:37:40
◼
►
don't sit there and pick channels and
[TS]
00:37:42
◼
►
frequencies and and stuff like that all
[TS]
00:37:45
◼
►
you have to do is just with common-sense
[TS]
00:37:49
◼
►
put them in the rooms where you're
[TS]
00:37:51
◼
►
actually going to use them and where
[TS]
00:37:54
◼
►
there might be walls between you know
[TS]
00:37:56
◼
►
the one that's connected to your cable
[TS]
00:38:00
◼
►
modem that's all you have to do they
[TS]
00:38:02
◼
►
have a great app to manage the whole
[TS]
00:38:05
◼
►
thing from an app on your iPhone it
[TS]
00:38:08
◼
►
couldn't be easier it's got a great
[TS]
00:38:10
◼
►
interface they have incredible customer
[TS]
00:38:13
◼
►
support to this is something that the
[TS]
00:38:16
◼
►
company is really invested in you can
[TS]
00:38:18
◼
►
call and get ahold of a real Wi-Fi
[TS]
00:38:20
◼
►
expert not like a robot but like a human
[TS]
00:38:23
◼
►
being who you know a lot of people you
[TS]
00:38:26
◼
►
can set up these heroes and you never
[TS]
00:38:27
◼
►
have you what you just plug them in and
[TS]
00:38:29
◼
►
I'll just work if you do encounter a
[TS]
00:38:32
◼
►
problem if there's something weird about
[TS]
00:38:34
◼
►
your setup for something weird about
[TS]
00:38:36
◼
►
your house you can call them up and
[TS]
00:38:37
◼
►
within 30 seconds you can get a real
[TS]
00:38:39
◼
►
person at zero on the phone to grate
[TS]
00:38:43
◼
►
product i've got him set up here my
[TS]
00:38:45
◼
►
Wi-Fi has never been better in the house
[TS]
00:38:47
◼
►
then when I have zero it's currently
[TS]
00:38:51
◼
►
rated 4.4 stars on amazon with a
[TS]
00:38:53
◼
►
whopping 750 reviews that offers a
[TS]
00:38:55
◼
►
one-year warranty and it will work with
[TS]
00:38:58
◼
►
your existing modem and internet service
[TS]
00:39:01
◼
►
so this is really great go to erode com
[TS]
00:39:05
◼
►
remember the promo code the talk show
[TS]
00:39:08
◼
►
all one word the talk show and that will
[TS]
00:39:11
◼
►
get you free expedited shipping just
[TS]
00:39:16
◼
►
pause the podcast right now go to
[TS]
00:39:18
◼
►
eurocom remember that code the talk show
[TS]
00:39:21
◼
►
and you'll have these things like
[TS]
00:39:23
◼
►
tomorrow or maybe the next day with free
[TS]
00:39:25
◼
►
expedited
[TS]
00:39:26
◼
►
shipping and you set them up in your
[TS]
00:39:27
◼
►
house you'll have a better wife I'm so
[TS]
00:39:30
◼
►
my thanks to them it's a great product
[TS]
00:39:32
◼
►
i'm using them right now you're hearing
[TS]
00:39:33
◼
►
me talk to bend over hero Wi-Fi routers
[TS]
00:39:36
◼
►
couldn't work better
[TS]
00:39:39
◼
►
ah what else is on the agenda been what
[TS]
00:39:44
◼
►
I mean zero is I guess the the go-to
[TS]
00:39:48
◼
►
recommendation now because apple doesn't
[TS]
00:39:49
◼
►
make routers in your well they
[TS]
00:39:51
◼
►
definitely don't tell them that they
[TS]
00:39:54
◼
►
don't think that arguably seemingly
[TS]
00:39:57
◼
►
don't make new ones and then according
[TS]
00:39:59
◼
►
to a scoop garmin they've cancelled
[TS]
00:40:03
◼
►
making new ones so who knows
[TS]
00:40:05
◼
►
scoop government that's good Susan call
[TS]
00:40:08
◼
►
that's not who knows what the hell's
[TS]
00:40:11
◼
►
going on with them with that I don't
[TS]
00:40:12
◼
►
know so I I'm I didn't want to talk to
[TS]
00:40:16
◼
►
you about this because i didn't I
[TS]
00:40:17
◼
►
haven't really found I kind of mentioned
[TS]
00:40:18
◼
►
in passing in a dead up here to buy most
[TS]
00:40:21
◼
►
of the occasion like right about it
[TS]
00:40:22
◼
►
doesn't just like it I don't like my
[TS]
00:40:25
◼
►
whole thing they're all products are
[TS]
00:40:26
◼
►
like business models and stuff like that
[TS]
00:40:28
◼
►
but i find the a lot of the Mac thanks
[TS]
00:40:34
◼
►
to be both understandable i think i get
[TS]
00:40:38
◼
►
worse coming from and also to be a way
[TS]
00:40:41
◼
►
over on over the top and not not
[TS]
00:40:45
◼
►
necessarily connected to reality the mac
[TS]
00:40:47
◼
►
angst meaning in a nutshell Apple
[TS]
00:40:51
◼
►
clearly doesn't care about the mac
[TS]
00:40:53
◼
►
anymore they want everybody to just use
[TS]
00:40:55
◼
►
the iPads and iPhones and they're doing
[TS]
00:40:57
◼
►
everything they can to undermine the mac
[TS]
00:40:59
◼
►
and a within a year and you got in five
[TS]
00:41:03
◼
►
years we'll be gone
[TS]
00:41:04
◼
►
yeah because I yeah well i think the is
[TS]
00:41:10
◼
►
obvious all crescendoed with the release
[TS]
00:41:12
◼
►
of the macbook pro which are much to my
[TS]
00:41:15
◼
►
great sadness and consternation did not
[TS]
00:41:19
◼
►
come with a apple-branded monitor which
[TS]
00:41:22
◼
►
I was looking forward to buying very
[TS]
00:41:23
◼
►
much and and so is it obviously there
[TS]
00:41:26
◼
►
was the people put the memory that way
[TS]
00:41:28
◼
►
to our house battery life often it was
[TS]
00:41:30
◼
►
the port situation all that but i think
[TS]
00:41:32
◼
►
that was just-- that just happened to be
[TS]
00:41:35
◼
►
the proverbial straw that broke the
[TS]
00:41:36
◼
►
camel's back
[TS]
00:41:38
◼
►
because what was so weird about the
[TS]
00:41:40
◼
►
macbook troll being the trigger for all
[TS]
00:41:43
◼
►
this angst is that the macbook pro is
[TS]
00:41:46
◼
►
the single best piece of evidence that
[TS]
00:41:47
◼
►
Apple is still investing in the map
[TS]
00:41:49
◼
►
I mean say what you will or the touch
[TS]
00:41:51
◼
►
bar and whether it's going to actually
[TS]
00:41:53
◼
►
be something that makes using a mac
[TS]
00:41:54
◼
►
better or not they'll remain to be seen
[TS]
00:41:56
◼
►
over the long run but it clearly
[TS]
00:41:59
◼
►
required a tremendous amount of
[TS]
00:42:01
◼
►
investment and effort which preserving
[TS]
00:42:04
◼
►
apple is a rationally run company and by
[TS]
00:42:08
◼
►
all accounts the complaints are apps
[TS]
00:42:09
◼
►
that apple is being to rationally run
[TS]
00:42:11
◼
►
they would not make that investment
[TS]
00:42:12
◼
►
there just behind the dam platform so so
[TS]
00:42:16
◼
►
it is it i get we can get into why the
[TS]
00:42:18
◼
►
inks is there but it is really kind of
[TS]
00:42:20
◼
►
ironic that happened around this
[TS]
00:42:22
◼
►
particular product it is i I'm with you
[TS]
00:42:25
◼
►
I and I don't know how better to make my
[TS]
00:42:29
◼
►
case I got a as I wouldn't say a friend
[TS]
00:42:32
◼
►
but a source somebody i've known for
[TS]
00:42:35
◼
►
who's worked at Apple and I hear from
[TS]
00:42:37
◼
►
occasionally and like many people who
[TS]
00:42:39
◼
►
are longtime apple employees seems to
[TS]
00:42:42
◼
►
you know every 18 months or so moved
[TS]
00:42:44
◼
►
around within the company two different
[TS]
00:42:46
◼
►
teams at worked on a certain aspect of
[TS]
00:42:52
◼
►
touch bar support it was a software side
[TS]
00:42:54
◼
►
thing for a while and then right after
[TS]
00:42:58
◼
►
it shipped in like you know like maybe
[TS]
00:43:00
◼
►
like three days i had the entire like a
[TS]
00:43:03
◼
►
DM conversation with him and it was and
[TS]
00:43:06
◼
►
one of the things you said is i hope
[TS]
00:43:07
◼
►
this puts the rest of the notion that we
[TS]
00:43:10
◼
►
don't that apple doesn't care about the
[TS]
00:43:11
◼
►
mac because this is a good assistant guy
[TS]
00:43:13
◼
►
spent like 18 months working on I don't
[TS]
00:43:15
◼
►
get off owners but it is hardware and a
[TS]
00:43:18
◼
►
custom chip can display it had used
[TS]
00:43:21
◼
►
instead the software support was
[TS]
00:43:22
◼
►
incredible right I all their app that
[TS]
00:43:24
◼
►
built-in they had all these frameworks
[TS]
00:43:26
◼
►
developer third-party developers can use
[TS]
00:43:28
◼
►
it like it was a multi-faceted no effort
[TS]
00:43:33
◼
►
that involves every single for her to
[TS]
00:43:34
◼
►
the company so it's just that that
[TS]
00:43:36
◼
►
trigger that Apple to go out the back is
[TS]
00:43:38
◼
►
is again again I think there were
[TS]
00:43:40
◼
►
justifiable reasons for the eggs like it
[TS]
00:43:43
◼
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was just bizarre that this was the
[TS]
00:43:44
◼
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triggering event right you can buy it
[TS]
00:43:47
◼
►
and he like I will listen to you and
[TS]
00:43:51
◼
►
and maybe you know not my head in
[TS]
00:43:53
◼
►
agreement if you say I'm not happy with
[TS]
00:43:55
◼
►
the direction they're taking the Mac I
[TS]
00:43:58
◼
►
it if your argument is apple and Tim
[TS]
00:44:02
◼
►
Cook don't care about the mac period and
[TS]
00:44:05
◼
►
they're letting it with her because
[TS]
00:44:06
◼
►
they're done with it
[TS]
00:44:07
◼
►
i I can't see it I really can't it
[TS]
00:44:10
◼
►
doesn't make any sense and like somebody
[TS]
00:44:12
◼
►
else I i've had i've gotten more like
[TS]
00:44:15
◼
►
the the reaction that reaction to the
[TS]
00:44:17
◼
►
city's macbook pros really did drive a
[TS]
00:44:19
◼
►
lot of sources out of the woodwork that
[TS]
00:44:22
◼
►
Apple like I've heard just bits and
[TS]
00:44:23
◼
►
pieces from a bunch of people who are so
[TS]
00:44:25
◼
►
frustrated by the reaction and like a
[TS]
00:44:29
◼
►
one source who would be in a position to
[TS]
00:44:33
◼
►
know I mean not super high but you know
[TS]
00:44:35
◼
►
somebody who would know I it said that
[TS]
00:44:39
◼
►
they literally spent quote-unquote
[TS]
00:44:41
◼
►
hundreds of millions of the hearts
[TS]
00:44:43
◼
►
developing the new macbook pros and that
[TS]
00:44:46
◼
►
right way they they could have saved all
[TS]
00:44:48
◼
►
of that by just putting updated Intel
[TS]
00:44:51
◼
►
chips into the old macbook pro hardware
[TS]
00:44:54
◼
►
like eight which would be like if so
[TS]
00:44:58
◼
►
it's like we waited this long and then
[TS]
00:45:00
◼
►
new my macbook pros came out in november
[TS]
00:45:02
◼
►
october whatever it was and they were
[TS]
00:45:04
◼
►
just exactly like the old ones except
[TS]
00:45:07
◼
►
they had new Intel chips and maybe they
[TS]
00:45:10
◼
►
had the high gamut you know I color
[TS]
00:45:13
◼
►
gamut displays but otherwise you know
[TS]
00:45:14
◼
►
visually and is distinguishable from
[TS]
00:45:17
◼
►
them that would be further like a father
[TS]
00:45:21
◼
►
for the conspiracy theory that the mac
[TS]
00:45:23
◼
►
is on the way out right because they
[TS]
00:45:25
◼
►
didn't do these do the minimum viable
[TS]
00:45:26
◼
►
sort of right things but they literally
[TS]
00:45:28
◼
►
spent hundreds of millions of dollars
[TS]
00:45:30
◼
►
developing these they expect them to be
[TS]
00:45:33
◼
►
like the foundation of the product line
[TS]
00:45:35
◼
►
for years to come
[TS]
00:45:38
◼
►
and yet people see this as proof that
[TS]
00:45:40
◼
►
that they're they're trying to get
[TS]
00:45:42
◼
►
everybody to buy ipads rightly and it's
[TS]
00:45:45
◼
►
funny because like any even the macbook
[TS]
00:45:48
◼
►
pro like there was a relatively long
[TS]
00:45:49
◼
►
delay the last release of the macbook
[TS]
00:45:52
◼
►
pro was in may of 2015 which I and then
[TS]
00:45:56
◼
►
that was the 1530s was updated in March
[TS]
00:45:58
◼
►
2015 so to wait a you know we year and a
[TS]
00:46:02
◼
►
half was a
[TS]
00:46:04
◼
►
relatively relatively long time but it
[TS]
00:46:06
◼
►
wasn't like an obscene amount of time
[TS]
00:46:09
◼
►
I and and before that it be to mid-2014
[TS]
00:46:13
◼
►
wait 2013 early 2013red 2012 mid-2012 so
[TS]
00:46:18
◼
►
it's slow down a little bit but i mean
[TS]
00:46:19
◼
►
father things have been discussion is
[TS]
00:46:20
◼
►
about intelligent like that understand
[TS]
00:46:22
◼
►
what also developing the top part I
[TS]
00:46:23
◼
►
presumably introduced delays right to
[TS]
00:46:25
◼
►
say when you have to review that
[TS]
00:46:27
◼
►
essentially touch bar that unit try to
[TS]
00:46:30
◼
►
collect later snow again later
[TS]
00:46:32
◼
►
so yes the macbook pro has certainly
[TS]
00:46:35
◼
►
been it's been fine all along the imac
[TS]
00:46:38
◼
►
has been fine along although it wasn't
[TS]
00:46:40
◼
►
updated this year which i think you know
[TS]
00:46:43
◼
►
added to a little bit i mean clearly it
[TS]
00:46:45
◼
►
seems to mostly come back to know the
[TS]
00:46:48
◼
►
sort of macbook pro debacle and and
[TS]
00:46:51
◼
►
that's why your point about the hundreds
[TS]
00:46:53
◼
►
of millions of dollars invested in
[TS]
00:46:54
◼
►
macbook pro I think it's actually really
[TS]
00:46:56
◼
►
really interesting and telling point
[TS]
00:46:59
◼
►
because they're not going to necessarily
[TS]
00:47:02
◼
►
make up that money on this version of
[TS]
00:47:05
◼
►
the macbook pro right now presumably
[TS]
00:47:07
◼
►
they're going to be using the touch bar
[TS]
00:47:08
◼
►
in for several generations of the
[TS]
00:47:11
◼
►
macbook pro and hopefully on external
[TS]
00:47:13
◼
►
keyboards and things like that which
[TS]
00:47:15
◼
►
means they will pay it off over time
[TS]
00:47:18
◼
►
writing that's how like business works
[TS]
00:47:19
◼
►
you make these massive upfront
[TS]
00:47:20
◼
►
investments and then every you try some
[TS]
00:47:23
◼
►
more units you could spread out those
[TS]
00:47:25
◼
►
that investment over more and more units
[TS]
00:47:28
◼
►
right and I the reason why do I think
[TS]
00:47:30
◼
►
that's really telling is i think it
[TS]
00:47:32
◼
►
starts to get into what was wrong with
[TS]
00:47:35
◼
►
the macbook pro or so sorry Mac Pro but
[TS]
00:47:37
◼
►
but if that's more of a sort of a really
[TS]
00:47:40
◼
►
fascinating screw up that might have
[TS]
00:47:42
◼
►
happened as opposed to in it and an
[TS]
00:47:45
◼
►
abandonment of the entire platform gym
[TS]
00:47:47
◼
►
and and that you know but let's make it
[TS]
00:47:50
◼
►
clear i mean let's not rush it under the
[TS]
00:47:52
◼
►
carpet that the fact is that the mac pro
[TS]
00:47:55
◼
►
is a complete embarrassment to the
[TS]
00:47:58
◼
►
company is it's it's a debacle
[TS]
00:48:02
◼
►
it is absolutely ridiculous that they're
[TS]
00:48:05
◼
►
selling a 1100 or 1200 day at this point
[TS]
00:48:08
◼
►
old computer at the same price with no
[TS]
00:48:11
◼
►
updated components it's it it's clearly
[TS]
00:48:14
◼
►
a disaster
[TS]
00:48:16
◼
►
and it's not a great sign for the mac as
[TS]
00:48:18
◼
►
a platform but it I I don't think you
[TS]
00:48:23
◼
►
can extrapolate from it that the entire
[TS]
00:48:25
◼
►
platform is has lost the company's
[TS]
00:48:27
◼
►
attention right it's like this i said to
[TS]
00:48:30
◼
►
me this mac pro's thing is again I don't
[TS]
00:48:33
◼
►
write about products per se so I've been
[TS]
00:48:35
◼
►
really dug into it too much I did kind
[TS]
00:48:38
◼
►
of just a little bit of a favor for
[TS]
00:48:40
◼
►
Christmas but to me this mac pro thing
[TS]
00:48:42
◼
►
is one of the most interesting untold
[TS]
00:48:44
◼
►
stories about apple right now like
[TS]
00:48:46
◼
►
there's no like it's impossible to draw
[TS]
00:48:49
◼
►
any conclusion beyond that there was a
[TS]
00:48:51
◼
►
massive massive screw-up here and and I
[TS]
00:48:55
◼
►
in mice I i giv doing as he rides i have
[TS]
00:48:59
◼
►
my theory that's a podcaster form itself
[TS]
00:49:03
◼
►
so my face so the reason i mention that
[TS]
00:49:05
◼
►
been with the macbook pros and all the
[TS]
00:49:06
◼
►
investment vehicles into it is when
[TS]
00:49:09
◼
►
Apple Acosta to develop this new mac pro
[TS]
00:49:12
◼
►
the trashcan mac pro was certainly
[TS]
00:49:14
◼
►
substantial all your hundreds of dollars
[TS]
00:49:16
◼
►
i'm sure your baby you know maybe even
[TS]
00:49:18
◼
►
more who knows and Apple would have
[TS]
00:49:21
◼
►
counted on earning back that investment
[TS]
00:49:24
◼
►
over not just this 2013 model but
[TS]
00:49:26
◼
►
presumably 2014 miles 150 model etc for
[TS]
00:49:29
◼
►
probably like at least ten years like
[TS]
00:49:31
◼
►
thereby am having this design
[TS]
00:49:33
◼
►
yeah remind the better part of a decade
[TS]
00:49:35
◼
►
at the very least right so my best guess
[TS]
00:49:39
◼
►
is that this design is fundamentally
[TS]
00:49:41
◼
►
flawed in some way I think it's always
[TS]
00:49:43
◼
►
lot in general because i don't i think
[TS]
00:49:45
◼
►
it makes people buy stuff they don't
[TS]
00:49:47
◼
►
mean necessarily and after we didn't do
[TS]
00:49:49
◼
►
like this is but there's something from
[TS]
00:49:51
◼
►
a business perspective that's
[TS]
00:49:52
◼
►
fundamentally flawed about this model
[TS]
00:49:54
◼
►
maybe there's a super high failure rate
[TS]
00:49:56
◼
►
and they're having always return them
[TS]
00:49:58
◼
►
and exchange them like that which
[TS]
00:49:59
◼
►
totally destroys your margins that's
[TS]
00:50:01
◼
►
possible but the problem is if you
[TS]
00:50:04
◼
►
dropped hundreds of millions of dollars
[TS]
00:50:05
◼
►
into a design and it fails and you have
[TS]
00:50:10
◼
►
to you have to decide what are you going
[TS]
00:50:11
◼
►
to do now are you going to stick with it
[TS]
00:50:13
◼
►
well that's not an option
[TS]
00:50:14
◼
►
so are you going to redesign it but then
[TS]
00:50:16
◼
►
you're going to reinvest hundreds of
[TS]
00:50:18
◼
►
millions of dollars into a market that
[TS]
00:50:20
◼
►
is pretty tiny the macro market is not a
[TS]
00:50:23
◼
►
big market and and I think would have my
[TS]
00:50:27
◼
►
suspicions what happens is that this was
[TS]
00:50:29
◼
►
design that Apple felt they could not
[TS]
00:50:31
◼
►
continue to make the problem was the mac
[TS]
00:50:34
◼
►
pro market wasn't they had to eat
[TS]
00:50:37
◼
►
hundreds of millions of dollars in
[TS]
00:50:38
◼
►
losses because they didn't build enough
[TS]
00:50:40
◼
►
because they abandoned the product and
[TS]
00:50:43
◼
►
it wasn't did just what they couldn't
[TS]
00:50:45
◼
►
make the case to invest another let's
[TS]
00:50:48
◼
►
say 500 million dollars to build a new
[TS]
00:50:51
◼
►
version and now they're trying to like
[TS]
00:50:53
◼
►
figure something out to get it and you
[TS]
00:50:56
◼
►
could say they should do it
[TS]
00:50:57
◼
►
we have our what they should do it they
[TS]
00:50:58
◼
►
should eat that cost because the halo
[TS]
00:51:00
◼
►
product all that sort of thing but I can
[TS]
00:51:02
◼
►
certainly sketch out a scenario where it
[TS]
00:51:05
◼
►
just makes zero financial sense for them
[TS]
00:51:07
◼
►
to go forward basically this part of
[TS]
00:51:09
◼
►
doom the entire line that that's why
[TS]
00:51:11
◼
►
that's my best guess about what happened
[TS]
00:51:13
◼
►
yeah i think it was you know something
[TS]
00:51:15
◼
►
along those lines has to be true right
[TS]
00:51:17
◼
►
it it has to be and I think that it in
[TS]
00:51:23
◼
►
ND you can extrapolate from there and
[TS]
00:51:25
◼
►
then a certain point Apple even as an
[TS]
00:51:27
◼
►
institution and even as in my opinion
[TS]
00:51:31
◼
►
are relatively straightforward a
[TS]
00:51:33
◼
►
realistic institution they still have a
[TS]
00:51:38
◼
►
us a human side and then there's pride
[TS]
00:51:44
◼
►
and ego involved and it logically if
[TS]
00:51:48
◼
►
they were purely logical you could just
[TS]
00:51:50
◼
►
say you know what it was terrible
[TS]
00:51:52
◼
►
mistake we're going right back to the
[TS]
00:51:53
◼
►
old cheese grater a big box here you go
[TS]
00:51:56
◼
►
here's a new mac pro with the old cheese
[TS]
00:51:59
◼
►
grater and updated you know
[TS]
00:52:01
◼
►
state-of-the-art intel chips and and
[TS]
00:52:04
◼
►
modern ports on the back and an 80 times
[TS]
00:52:07
◼
►
superdrive right and and there are tens
[TS]
00:52:12
◼
►
of thousands of people waiting for new
[TS]
00:52:14
◼
►
mac pro who would be like thank you and
[TS]
00:52:16
◼
►
they would be happy but apples not going
[TS]
00:52:18
◼
►
to do that you know like and honestly i
[TS]
00:52:20
◼
►
think it is at some of it comes down to
[TS]
00:52:22
◼
►
pry just not going to do it for pride
[TS]
00:52:24
◼
►
alone which you know it's frustrating if
[TS]
00:52:26
◼
►
you're the pro waiting for modern 2016
[TS]
00:52:31
◼
►
or or honestly even 2015 level pro
[TS]
00:52:34
◼
►
hardware here in the beginning a 20-17
[TS]
00:52:38
◼
►
but they're not going to do that like
[TS]
00:52:40
◼
►
they really you know and
[TS]
00:52:42
◼
►
and a figure defense painted themselves
[TS]
00:52:43
◼
►
into a corner with this
[TS]
00:52:46
◼
►
yeah absolutely and I think you wink to
[TS]
00:52:48
◼
►
arm a to a really really insightful
[TS]
00:52:52
◼
►
article about this and so making the
[TS]
00:52:55
◼
►
point that the the stat 2013
[TS]
00:52:57
◼
►
introduction was like Apple that it was
[TS]
00:53:00
◼
►
also pride it was apple's you ever seen
[TS]
00:53:02
◼
►
the best of them and like people are
[TS]
00:53:03
◼
►
complaining we're on innovating well you
[TS]
00:53:05
◼
►
know screw them look at this and you
[TS]
00:53:08
◼
►
ended up with a design that was looked
[TS]
00:53:10
◼
►
amazing with beautiful but again whether
[TS]
00:53:14
◼
►
it was reliability or just the core
[TS]
00:53:17
◼
►
architecture whatever was with was
[TS]
00:53:19
◼
►
fundamentally flawed again were
[TS]
00:53:21
◼
►
speculating but was fundamentally flawed
[TS]
00:53:24
◼
►
in in some way that have they not set
[TS]
00:53:28
◼
►
out to prove the world to the world that
[TS]
00:53:31
◼
►
they could you know innovate my ass
[TS]
00:53:32
◼
►
might have come up with something a
[TS]
00:53:34
◼
►
little more practical that would have
[TS]
00:53:36
◼
►
you know pay itself off it as as
[TS]
00:53:40
◼
►
necessary to continue as a viable
[TS]
00:53:41
◼
►
product and I to I still firmly believe
[TS]
00:53:45
◼
►
I think they were wait you know it's a
[TS]
00:53:47
◼
►
case of being way too far ahead of their
[TS]
00:53:49
◼
►
time I still think that fundamentally it
[TS]
00:53:53
◼
►
is the future of pro computing and I
[TS]
00:53:55
◼
►
think that having a big box that you
[TS]
00:53:58
◼
►
plug things into like internal drives
[TS]
00:54:01
◼
►
and internal cards is the way things
[TS]
00:54:04
◼
►
were but it's not the way the future and
[TS]
00:54:06
◼
►
I think the way the future is a smaller
[TS]
00:54:09
◼
►
self-contained box that if you do it you
[TS]
00:54:12
◼
►
do need to expand it to protrude pro
[TS]
00:54:15
◼
►
reasons you're going to expand on the
[TS]
00:54:16
◼
►
outside through very high bandwidth
[TS]
00:54:20
◼
►
I mean whether us bc and Thunderbolt
[TS]
00:54:22
◼
►
three is is fast enough to be that or
[TS]
00:54:26
◼
►
not I don't know maybe it's the next
[TS]
00:54:27
◼
►
generation thing but at some point I
[TS]
00:54:29
◼
►
firmly believe that a pro hardware is
[TS]
00:54:33
◼
►
just a simple small box and then the
[TS]
00:54:36
◼
►
expansion will all be external and you
[TS]
00:54:38
◼
►
just in with one simple thing that you
[TS]
00:54:40
◼
►
plug in and there it goes you get enough
[TS]
00:54:43
◼
►
power to get enough bandwidth that you
[TS]
00:54:45
◼
►
don't need to open the box and put the
[TS]
00:54:47
◼
►
thing inside because it to me that the
[TS]
00:54:49
◼
►
it and you know I've gotten pushed back
[TS]
00:54:51
◼
►
on this on private channels and slack
[TS]
00:54:54
◼
►
that were on but I I
[TS]
00:54:56
◼
►
whether the world is there right now in
[TS]
00:54:57
◼
►
2017 or not I don't know but I think I
[TS]
00:54:59
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still think that firmly where the future
[TS]
00:55:01
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is but this mac pro launched at 34 was
[TS]
00:55:06
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at 2013-2014 a long time ago long enough
[TS]
00:55:09
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money don't mean and it the world wasn't
[TS]
00:55:11
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there yet
[TS]
00:55:12
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you know for LOL expansion to be on the
[TS]
00:55:14
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outside I think it's the right design
[TS]
00:55:15
◼
►
for the long term but it wasn't the
[TS]
00:55:17
◼
►
right design for then and it certainly
[TS]
00:55:19
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isn't for now but it wasn't going to is
[TS]
00:55:22
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I feel like pearl hardware should be the
[TS]
00:55:25
◼
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most conservative though in some
[TS]
00:55:27
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respects in the way it progresses i mean
[TS]
00:55:29
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there's in some aspects that can be
[TS]
00:55:31
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faster pros will pay for it they'll do
[TS]
00:55:32
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the upgrades things like that but like
[TS]
00:55:34
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especially when it comes to anything
[TS]
00:55:36
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►
performance related i think the the the
[TS]
00:55:39
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mac pro as vulnerable to which arm
[TS]
00:55:42
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general to make a morality lady ravens
[TS]
00:55:46
◼
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pci-express but it has a not very many
[TS]
00:55:48
◼
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lanes and so you know yeah I think
[TS]
00:55:51
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you're right to do is the idea wasn't
[TS]
00:55:53
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necessarily wrong the timing was wrong
[TS]
00:55:55
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and arm you know if they were to do
[TS]
00:55:58
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anything to is I think this forcing
[TS]
00:56:00
◼
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people to buy two ahead ways at the time
[TS]
00:56:03
◼
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high end video cards and today you have
[TS]
00:56:05
◼
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to pay like diarrhea cards another super
[TS]
00:56:07
◼
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obsolete right i think this had two big
[TS]
00:56:09
◼
►
problems one is that video card
[TS]
00:56:11
◼
►
technology is progressing much passion
[TS]
00:56:13
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and posture technology which means that
[TS]
00:56:15
◼
►
the mac pro got older faster right even
[TS]
00:56:18
◼
►
like the processes in the mac pro are
[TS]
00:56:20
◼
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still totally relatively viable today
[TS]
00:56:23
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right there not that far behind
[TS]
00:56:25
◼
►
particular performance but the the GPUs
[TS]
00:56:28
◼
►
are way behind your computer that's
[TS]
00:56:30
◼
►
predicated gpus that's a big problem for
[TS]
00:56:32
◼
►
anything is you had people like doing
[TS]
00:56:34
◼
►
developers particular one to buy this
[TS]
00:56:36
◼
►
they don't need two gpus they don't need
[TS]
00:56:38
◼
►
a processing GPU per se or a high-g for
[TS]
00:56:42
◼
►
they just need a integrate GPB totally
[TS]
00:56:44
◼
►
fine for them and so if they were going
[TS]
00:56:45
◼
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to do you're going to really make it
[TS]
00:56:47
◼
►
integrated I think they need to wait
[TS]
00:56:48
◼
►
until they could get to a point where
[TS]
00:56:50
◼
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they could have a computer that
[TS]
00:56:51
◼
►
basically a processor and memory and
[TS]
00:56:53
◼
►
like a boot drive and then once
[TS]
00:56:56
◼
►
Thunderbolt 45 comes along it can
[TS]
00:56:58
◼
►
actually really saturate you know
[TS]
00:57:01
◼
►
high-end graphics cards or the bus then
[TS]
00:57:04
◼
►
you break those are those out to right
[TS]
00:57:06
◼
►
drop the cost per thousand bucks it
[TS]
00:57:07
◼
►
becomes more much more
[TS]
00:57:09
◼
►
you look cute makes a lot more sense
[TS]
00:57:11
◼
►
them so Mac Pro totally screwed
[TS]
00:57:15
◼
►
not necessarily and in my opinion
[TS]
00:57:17
◼
►
definitely not in my opinion not
[TS]
00:57:20
◼
►
indicative that the mac platform as a
[TS]
00:57:21
◼
►
whole is is screwed painted the corner
[TS]
00:57:25
◼
►
the other thing i like to point out and
[TS]
00:57:28
◼
►
get as much proof as the macbook pros
[TS]
00:57:31
◼
►
the new ones with the test part that
[TS]
00:57:33
◼
►
Apple hasn't lost interest
[TS]
00:57:34
◼
►
institutionally in the mac is the fact
[TS]
00:57:36
◼
►
that the OS is still on a yearly annual
[TS]
00:57:39
◼
►
upgrade schedule and they're pretty good
[TS]
00:57:41
◼
►
upgrades and we all like it to be slowly
[TS]
00:57:43
◼
►
right if anything I would rather have
[TS]
00:57:46
◼
►
them go to to a 2-year scheduled and
[TS]
00:57:48
◼
►
spend an entire years on just like
[TS]
00:57:50
◼
►
fixing bugs and and spit and polish you
[TS]
00:57:53
◼
►
know as opposed to adding new features
[TS]
00:57:54
◼
►
but it's it's on a much more vigorous
[TS]
00:57:59
◼
►
upgrade schedule and rigorous and
[TS]
00:58:01
◼
►
vigorous than it was in the early years
[TS]
00:58:04
◼
►
of the iphone when they literally had to
[TS]
00:58:06
◼
►
issue a press release saying we've we've
[TS]
00:58:09
◼
►
had to delay that upgrade the mac OS
[TS]
00:58:11
◼
►
because we've pulled engineers to finish
[TS]
00:58:13
◼
►
the iphone OS 4 8
[TS]
00:58:16
◼
►
yeah it is with this way for a long time
[TS]
00:58:19
◼
►
yeah i think that india india the other
[TS]
00:58:22
◼
►
day too i mean yes they're like the the
[TS]
00:58:26
◼
►
Swift playground or whatever on on the
[TS]
00:58:28
◼
►
ipad by me like that I mean Apple Apple
[TS]
00:58:31
◼
►
like they're not stupid right
[TS]
00:58:33
◼
►
I mean it's we will stop by to tell the
[TS]
00:58:35
◼
►
absolute a little bit there's lots of
[TS]
00:58:37
◼
►
things to complain about Apple's
[TS]
00:58:38
◼
►
treatment of developers from a business
[TS]
00:58:41
◼
►
perspective my certainly have plenty of
[TS]
00:58:43
◼
►
opinions in that regard but from a
[TS]
00:58:45
◼
►
development perspective I mean apples
[TS]
00:58:49
◼
►
been you know has always been very
[TS]
00:58:52
◼
►
cognizant of what its developers need
[TS]
00:58:54
◼
►
and what not and to suggest that they're
[TS]
00:58:56
◼
►
going to abandon the platform that that
[TS]
00:58:59
◼
►
makes their their moneymakers possible
[TS]
00:59:02
◼
►
media is it's it's as it is describing
[TS]
00:59:07
◼
►
it just doesn't make sense like there is
[TS]
00:59:08
◼
►
there is a Occam's razor explanation
[TS]
00:59:11
◼
►
here which I think explains the mac pro
[TS]
00:59:13
◼
►
it explains why it's not updated
[TS]
00:59:16
◼
►
explains why there's probably not going
[TS]
00:59:18
◼
►
to the metro because you can I could
[TS]
00:59:20
◼
►
sketch on a spreadsheet right now I
[TS]
00:59:21
◼
►
probably make zero
[TS]
00:59:22
◼
►
in still another one and that sucks it
[TS]
00:59:24
◼
►
was a total screwup hopefully someone
[TS]
00:59:26
◼
►
will write to tell article sometimes
[TS]
00:59:28
◼
►
would be really fascinating to to get
[TS]
00:59:31
◼
►
the full story of one apple just really
[TS]
00:59:33
◼
►
did totally screw up our product but yet
[TS]
00:59:36
◼
►
to extrapolate from that they're just it
[TS]
00:59:39
◼
►
doesn't make sense
[TS]
00:59:40
◼
►
no I am totally pumped i am so irritated
[TS]
00:59:46
◼
►
about the no apple logo display though
[TS]
00:59:49
◼
►
yeah that is a and it's true because
[TS]
00:59:53
◼
►
it's not just a product for Mac Pro
[TS]
00:59:56
◼
►
users it i would guess that out over
[TS]
00:59:56
◼
►
users it i would guess that out over
[TS]
01:00:00
◼
►
the years apple has probably sold more
[TS]
01:00:02
◼
►
standalone displays to MacBook Pro users
[TS]
01:00:06
◼
►
than the Mac Pro users because i think
[TS]
01:00:08
◼
►
that wonderful display was pretty
[TS]
01:00:10
◼
►
explicitly marketed as a the box itself
[TS]
01:00:13
◼
►
has a thunderbolt display attached to a
[TS]
01:00:15
◼
►
laptop right like it's pretty clear what
[TS]
01:00:17
◼
►
it's for
[TS]
01:00:18
◼
►
ah yeah I I i would be shocked if
[TS]
01:00:22
◼
►
they've if there are more than that were
[TS]
01:00:24
◼
►
hooked up to mac pros than to MacBook
[TS]
01:00:25
◼
►
Pros and and that's saying that knowing
[TS]
01:00:28
◼
►
that most MacBook Pro users never use
[TS]
01:00:30
◼
►
any display other than the one that's
[TS]
01:00:31
◼
►
built into the laptop but even so i
[TS]
01:00:33
◼
►
think that that the number of a laptops
[TS]
01:00:40
◼
►
that are that are sold compared to
[TS]
01:00:42
◼
►
desktops is so a extraordinarily
[TS]
01:00:44
◼
►
lopsided and that most of those laptops
[TS]
01:00:46
◼
►
that are solar imax that have a built-in
[TS]
01:00:48
◼
►
display I think it's so lopsided that
[TS]
01:00:51
◼
►
it's clearly meant for that and so it is
[TS]
01:00:54
◼
►
disappointing and it does seem from
[TS]
01:00:57
◼
►
early going that people who bought this
[TS]
01:00:59
◼
►
LG LG 5k display some of them loved it
[TS]
01:01:01
◼
►
but there are people people are having
[TS]
01:01:03
◼
►
weird problems with it
[TS]
01:01:05
◼
►
yeah I had somebody I didn't link to it
[TS]
01:01:08
◼
►
and they'll say it's so anecdotal but
[TS]
01:01:10
◼
►
somebody wrote in tutoring firebombing
[TS]
01:01:12
◼
►
this is perfect podcast material sorry I
[TS]
01:01:14
◼
►
won't write about it but i'll talk about
[TS]
01:01:16
◼
►
it or somebody wrote in and they had
[TS]
01:01:18
◼
►
problems and the ad like weird
[TS]
01:01:22
◼
►
interference and they were taking it
[TS]
01:01:24
◼
►
into the store and then they couldn't
[TS]
01:01:26
◼
►
reproduce it at the genius bar and you
[TS]
01:01:28
◼
►
know just imagine what a pain any acid
[TS]
01:01:30
◼
►
is to bring a 27 inch display back and
[TS]
01:01:33
◼
►
forth to an apple store etc and it
[TS]
01:01:36
◼
►
turned out that moving he had his
[TS]
01:01:39
◼
►
airport router he had an apple airport
[TS]
01:01:41
◼
►
router honest desk and moving it away
[TS]
01:01:44
◼
►
from his desk fix the interference on
[TS]
01:01:46
◼
►
the fly LG 5k display that literally you
[TS]
01:01:49
◼
►
know and he said it's you know I need
[TS]
01:01:51
◼
►
you know I again at I'm not gonna write
[TS]
01:01:53
◼
►
about it because it's like one guy with
[TS]
01:01:54
◼
►
one case and i don't know but i've seen
[TS]
01:01:56
◼
►
other people with these interference you
[TS]
01:01:58
◼
►
know with with weird problems on this
[TS]
01:02:00
◼
►
and like what a weird problem but it's
[TS]
01:02:01
◼
►
like it's the sort of thing that a
[TS]
01:02:03
◼
►
normal person is never going to figure
[TS]
01:02:04
◼
►
out if if if it turns out that first
[TS]
01:02:06
◼
►
whatever reason having their airport
[TS]
01:02:08
◼
►
router too close to the
[TS]
01:02:09
◼
►
display causes it to have weird
[TS]
01:02:12
◼
►
interference
[TS]
01:02:13
◼
►
how is a normal person going to figure
[TS]
01:02:15
◼
►
that out and it's the sort of thing that
[TS]
01:02:16
◼
►
Apple the apples apple branded displays
[TS]
01:02:20
◼
►
or worth they're not just aesthetically
[TS]
01:02:22
◼
►
pleasing they really are just terrific
[TS]
01:02:24
◼
►
displays always have always were
[TS]
01:02:26
◼
►
I can't say are they are tanks have
[TS]
01:02:28
◼
►
heeded the i actually have my sitting on
[TS]
01:02:31
◼
►
my desk because not using one of those
[TS]
01:02:34
◼
►
balance because i couldn't get it weighs
[TS]
01:02:37
◼
►
like five times as much as normal
[TS]
01:02:38
◼
►
monitor of similar size so I'm guessing
[TS]
01:02:41
◼
►
that's probably why it handles that
[TS]
01:02:42
◼
►
she'll think better but uh oh yeah he's
[TS]
01:02:45
◼
►
one of the things I oh I could never
[TS]
01:02:47
◼
►
understand what you pay so much for
[TS]
01:02:48
◼
►
monitor until I had a job that part one
[TS]
01:02:50
◼
►
for me is like oh okay I get it now
[TS]
01:02:53
◼
►
I i will never not buy it either one of
[TS]
01:02:55
◼
►
these again and now my federal displays
[TS]
01:02:57
◼
►
failing and and i can't find other one
[TS]
01:03:00
◼
►
and I'm very said I had a 20-inch I
[TS]
01:03:04
◼
►
don't know what the name was but it was
[TS]
01:03:06
◼
►
I couldn't at the time i bought it i
[TS]
01:03:08
◼
►
couldn't get a bigger 1i think there was
[TS]
01:03:09
◼
►
it was like 20 and 23 and i bought the
[TS]
01:03:12
◼
►
20-inch I mean it was probably like
[TS]
01:03:14
◼
►
2,000 recycled plastic framing and like
[TS]
01:03:16
◼
►
the the two-way always had it was
[TS]
01:03:18
◼
►
aluminum and aluminum frame I i had it
[TS]
01:03:22
◼
►
and I had it I mean I went through like
[TS]
01:03:24
◼
►
three or four max while i was using
[TS]
01:03:25
◼
►
using it and you know it i'm sure it was
[TS]
01:03:29
◼
►
it more lesson like when i finally got
[TS]
01:03:32
◼
►
rid of it wasn't because it was broken
[TS]
01:03:33
◼
►
it was just like I think I you sit up
[TS]
01:03:37
◼
►
until i got this 20 ipad at my desk
[TS]
01:03:40
◼
►
until I got this 27-inch imac
[TS]
01:03:41
◼
►
two-and-a-half years ago it it just ran
[TS]
01:03:44
◼
►
and ran and ran it was unbelievable yet
[TS]
01:03:47
◼
►
my monitor works fine it's the the USB
[TS]
01:03:51
◼
►
all that stuff no longer works or works
[TS]
01:03:55
◼
►
very schedule ii and so that i can use
[TS]
01:03:57
◼
►
that for like the camera and also i had
[TS]
01:03:59
◼
►
almost a plug into it so now i do the
[TS]
01:04:01
◼
►
laptop and I move around a lot and so
[TS]
01:04:03
◼
►
every time i sit down to plug in like
[TS]
01:04:04
◼
►
five things every single time and I have
[TS]
01:04:06
◼
►
to use the sound of my laptop speakers
[TS]
01:04:08
◼
►
and yeah so this is what they will
[TS]
01:04:10
◼
►
display itself is fine it's the it's the
[TS]
01:04:12
◼
►
sort of docking capability that is gone
[TS]
01:04:15
◼
►
mmm alright let me take a break here and
[TS]
01:04:17
◼
►
thank our third winter just take a
[TS]
01:04:19
◼
►
digital i do think that you know the one
[TS]
01:04:21
◼
►
thing that is with as long as we're here
[TS]
01:04:23
◼
►
because abandoning the the Apple
[TS]
01:04:26
◼
►
displayed we started the airport thing I
[TS]
01:04:28
◼
►
this stuff i think does fit more in the
[TS]
01:04:31
◼
►
kind of critique of Apple as being you
[TS]
01:04:34
◼
►
know to quote-unquote spreadsheet driven
[TS]
01:04:37
◼
►
or operational driven or whatever the
[TS]
01:04:39
◼
►
coop the critique is of served him cook
[TS]
01:04:42
◼
►
an apple generally and I think that is a
[TS]
01:04:44
◼
►
fair one because that what that gets
[TS]
01:04:46
◼
►
into is you know Apple never sold
[TS]
01:04:49
◼
►
routers to make money on routers they
[TS]
01:04:52
◼
►
sold routers because it would ensure
[TS]
01:04:54
◼
►
that the experience of using your Apple
[TS]
01:04:55
◼
►
device was better than it would be when
[TS]
01:04:58
◼
►
they would be otherwise and you know
[TS]
01:05:00
◼
►
same thing with the with the display you
[TS]
01:05:02
◼
►
did apple in cell-cell display because
[TS]
01:05:04
◼
►
they're gonna make money and displays
[TS]
01:05:05
◼
►
they probably made money given how much
[TS]
01:05:06
◼
►
to charge for them but it kind of like
[TS]
01:05:09
◼
►
it what you be a really kind of want you
[TS]
01:05:12
◼
►
sexy was a better experience that's true
[TS]
01:05:14
◼
►
but also having that big tank on your
[TS]
01:05:16
◼
►
desk with the apple logo on it i mean to
[TS]
01:05:17
◼
►
it it let's you be an apple person in
[TS]
01:05:20
◼
►
some respects and I think that part that
[TS]
01:05:25
◼
►
to me that is more concerning in a way
[TS]
01:05:27
◼
►
because it's apple is making decisions
[TS]
01:05:30
◼
►
that are driven by it seems like a way
[TS]
01:05:32
◼
►
to make this is driven by the bottom why
[TS]
01:05:34
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not driven by this sort of pelo sort of
[TS]
01:05:39
◼
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thinking about what it means to be an
[TS]
01:05:41
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apple customer did it that makes like a
[TS]
01:05:42
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step-back tape
[TS]
01:05:44
◼
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take a deep breath and just be there as
[TS]
01:05:47
◼
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a customer and see what the overall
[TS]
01:05:49
◼
►
experience is like and again to draw an
[TS]
01:05:51
◼
►
analogy i make it over and over and over
[TS]
01:05:52
◼
►
again but just to to compare Apple to
[TS]
01:05:55
◼
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Disney and you go to a disney theme park
[TS]
01:05:56
◼
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you go to any other theme park and you
[TS]
01:05:59
◼
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buy a hot dog and a soda and then when
[TS]
01:06:02
◼
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you're done with it you go to the
[TS]
01:06:03
◼
►
trashcan and the trash can is like
[TS]
01:06:05
◼
►
filled to the brim overflowing and it's
[TS]
01:06:07
◼
►
like what do you do do you like kind of
[TS]
01:06:09
◼
►
rest the thing on top but what do you do
[TS]
01:06:11
◼
►
with your garbage when the trash cans
[TS]
01:06:13
◼
►
already full
[TS]
01:06:14
◼
►
you go to a disney theme park and the
[TS]
01:06:15
◼
►
trash cans are never full because they
[TS]
01:06:17
◼
►
spend the money to have people
[TS]
01:06:19
◼
►
constantly emptying the trash cans so
[TS]
01:06:23
◼
►
that they're always and end it there
[TS]
01:06:26
◼
►
never filthy there he never feel like
[TS]
01:06:29
◼
►
grossed out by like putting your garbage
[TS]
01:06:30
◼
►
in there it just works right it you just
[TS]
01:06:34
◼
►
the and it's such a little thing to have
[TS]
01:06:36
◼
►
garbage cans that are not full and not
[TS]
01:06:40
◼
►
covered with grime and you can just
[TS]
01:06:44
◼
►
always throw your trash away it that's
[TS]
01:06:48
◼
►
what having apple-branded Wi-Fi routers
[TS]
01:06:51
◼
►
was like back in the day where it was
[TS]
01:06:53
◼
►
like you know they didn't need to make
[TS]
01:06:55
◼
►
them you could you know by netgear or
[TS]
01:06:57
◼
►
whatever other ones that were but the
[TS]
01:06:59
◼
►
fact that you could just go in the apple
[TS]
01:07:01
◼
►
store if you needed to and just say just
[TS]
01:07:03
◼
►
give me you know i got to set up Wi-Fi
[TS]
01:07:04
◼
►
in my house
[TS]
01:07:05
◼
►
tell me what to buy and you buy it and
[TS]
01:07:07
◼
►
go home and hook it up and it would work
[TS]
01:07:09
◼
►
it was the same sort of thing there
[TS]
01:07:11
◼
►
wasn't about making money for the
[TS]
01:07:13
◼
►
company it was like look you're an apple
[TS]
01:07:14
◼
►
customer it's gonna you know we'll take
[TS]
01:07:16
◼
►
care of you
[TS]
01:07:17
◼
►
yep it doesn't matter whether we're
[TS]
01:07:20
◼
►
making money on this or not right to do
[TS]
01:07:22
◼
►
you really does you no good with disney
[TS]
01:07:25
◼
►
theme parks make less money if they cut
[TS]
01:07:28
◼
►
their number of people emptying the
[TS]
01:07:30
◼
►
trash cans and half probably not at
[TS]
01:07:32
◼
►
least not for a long time it would take
[TS]
01:07:34
◼
►
a while for it to show up but you know
[TS]
01:07:37
◼
►
it's just part of the experience you
[TS]
01:07:39
◼
►
know that you can do it right and the
[TS]
01:07:42
◼
►
end in it that feels like the part that
[TS]
01:07:44
◼
►
is it that's the concern apartment
[TS]
01:07:48
◼
►
that's more construct the mac pro like I
[TS]
01:07:50
◼
►
really feel like there's a business
[TS]
01:07:51
◼
►
explanation for that you can make in the
[TS]
01:07:54
◼
►
end it's worlds where it's just you know
[TS]
01:07:57
◼
►
I it was the eye can see being a hard
[TS]
01:07:59
◼
►
decision but it doesn't have to be made
[TS]
01:08:00
◼
►
the router in this case it's like the
[TS]
01:08:03
◼
►
business decisions like two obvious like
[TS]
01:08:06
◼
►
it's like it's very clear like this is a
[TS]
01:08:08
◼
►
distraction we're not making money but
[TS]
01:08:10
◼
►
whatever it might be but yeah it's it is
[TS]
01:08:14
◼
►
it's hard to explain that away as
[TS]
01:08:17
◼
►
anything other than focusing on
[TS]
01:08:19
◼
►
resources and margins at and not
[TS]
01:08:22
◼
►
focusing on the experience because i
[TS]
01:08:24
◼
►
just i even today as things have gotten
[TS]
01:08:27
◼
►
better but I don't know how you can say
[TS]
01:08:29
◼
►
that we are folks under the best
[TS]
01:08:31
◼
►
possible experience and be in because
[TS]
01:08:34
◼
►
purples
[TS]
01:08:35
◼
►
I mean again if you take take the
[TS]
01:08:36
◼
►
spirits holistically and he is an apple
[TS]
01:08:38
◼
►
store and say oh by computers Wi-Fi is
[TS]
01:08:40
◼
►
working always part that is prior bad
[TS]
01:08:41
◼
►
router like that yes is that apple's
[TS]
01:08:45
◼
►
fault no maybe not but does that make
[TS]
01:08:48
◼
►
their customers life more challenging it
[TS]
01:08:50
◼
►
does and it's a shame that there they
[TS]
01:08:53
◼
►
they seem to not care about that as much
[TS]
01:08:55
◼
►
yeah i totally agree I kind of feel it's
[TS]
01:08:59
◼
►
like they're there
[TS]
01:09:00
◼
►
the problem isn't that they don't care
[TS]
01:09:02
◼
►
about the mac period the it's kind of
[TS]
01:09:06
◼
►
like which would be alarming and I've
[TS]
01:09:09
◼
►
said this before to like I am a die-hard
[TS]
01:09:11
◼
►
mac user like if i had to choose between
[TS]
01:09:14
◼
►
only ever using iOS devices are only
[TS]
01:09:20
◼
►
ever using mac OS devices as much as I
[TS]
01:09:23
◼
►
love my iphone i would rather switch to
[TS]
01:09:27
◼
►
an android phone and have a mac to work
[TS]
01:09:30
◼
►
then to have an iphone and ipad and use
[TS]
01:09:33
◼
►
anything else at my desk for work
[TS]
01:09:35
◼
►
because it's that that's how much the
[TS]
01:09:38
◼
►
mac means to me in terms of my workflow
[TS]
01:09:39
◼
►
for working if I didn't if I like a
[TS]
01:09:43
◼
►
somehow retired or if I you know I don't
[TS]
01:09:47
◼
►
know became a lumberjack whatever else i
[TS]
01:09:48
◼
►
would do is career and didn't work in a
[TS]
01:09:53
◼
►
way that I that I use the mac I i would
[TS]
01:09:56
◼
►
rather have an iphone i guess you know
[TS]
01:09:58
◼
►
why i know i would rather have an iphone
[TS]
01:10:00
◼
►
and i guess i would choose that to use
[TS]
01:10:01
◼
►
iOS over mac period but because my work
[TS]
01:10:04
◼
►
is at a computer the mac means that much
[TS]
01:10:08
◼
►
to me that's how much it and so I I care
[TS]
01:10:13
◼
►
about this profoundly whether Apple
[TS]
01:10:15
◼
►
cares but the way I see it is not so
[TS]
01:10:17
◼
►
much that Apple is is like moving away
[TS]
01:10:20
◼
►
from the mac but more or less that Apple
[TS]
01:10:22
◼
►
is just giving the mac shit work
[TS]
01:10:26
◼
►
you know like almost like they're taking
[TS]
01:10:28
◼
►
advantage of the mac is that one that's
[TS]
01:10:31
◼
►
okay though i mean i think the the point
[TS]
01:10:33
◼
►
that people are kind of vaguely aware of
[TS]
01:10:34
◼
►
but you certainly front center to me
[TS]
01:10:36
◼
►
being on this side of the world in Asia
[TS]
01:10:39
◼
►
is that you know here people kind of
[TS]
01:10:42
◼
►
skipped over pcs in some respects and
[TS]
01:10:45
◼
►
and so that makes mobile really
[TS]
01:10:46
◼
►
interesting because the way people use
[TS]
01:10:48
◼
►
bubble here is just way more in-depth
[TS]
01:10:50
◼
►
pervasive than it isn't in the states
[TS]
01:10:53
◼
►
where everyone had a computer one point
[TS]
01:10:54
◼
►
people still use computers at out of
[TS]
01:10:56
◼
►
habit and so it and that's where at the
[TS]
01:10:59
◼
►
growth is for apple an apple does make
[TS]
01:11:01
◼
►
up the vast majority of money on the
[TS]
01:11:02
◼
►
iphone and you know and the ipad is is
[TS]
01:11:05
◼
►
you know the future and you eat your
[TS]
01:11:07
◼
►
kids using these devices all that sort
[TS]
01:11:09
◼
►
of thing I totally get it and it's
[TS]
01:11:10
◼
►
totally a totally valid thing to thing
[TS]
01:11:12
◼
►
to say but that's also where the the
[TS]
01:11:15
◼
►
router thing is particularly interesting
[TS]
01:11:19
◼
►
because the router is just as important
[TS]
01:11:21
◼
►
to the iphone as it is too and I guess
[TS]
01:11:23
◼
►
the iphone can fall back on one seller
[TS]
01:11:25
◼
►
networking may think that home Wi-Fi
[TS]
01:11:27
◼
►
then go away and again I guess you think
[TS]
01:11:28
◼
►
about in emerging markets it is more the
[TS]
01:11:30
◼
►
case that now you're not have Wi-Fi but
[TS]
01:11:32
◼
►
you do use while it may be is it that
[TS]
01:11:34
◼
►
maybe that's it maybe that is you know
[TS]
01:11:36
◼
►
this is just looking forward to the
[TS]
01:11:38
◼
►
future and the way things are
[TS]
01:11:41
◼
►
but uh oh yeah it i mean i guess if
[TS]
01:11:45
◼
►
that's your thing too is like the you
[TS]
01:11:47
◼
►
you talk about the new Mac Pro Evolution
[TS]
01:11:49
◼
►
like putting in a new set of processors
[TS]
01:11:52
◼
►
and update screen was good was it great
[TS]
01:11:56
◼
►
I mean it's a respect it's almost like
[TS]
01:11:58
◼
►
this weird it's like this weird
[TS]
01:12:00
◼
►
codependent relationship between alcohol
[TS]
01:12:02
◼
►
and you mean a map of users act book pro
[TS]
01:12:04
◼
►
yes I macbook pro like I mean back put
[TS]
01:12:08
◼
►
back cookie apples like we need to
[TS]
01:12:11
◼
►
support the Mac you're right it's the
[TS]
01:12:13
◼
►
it's it's the truck corn quote we're
[TS]
01:12:15
◼
►
gonna dump hours to work on it and
[TS]
01:12:17
◼
►
whatnot and your mac book pro you're
[TS]
01:12:20
◼
►
like that's fine but all we want to do
[TS]
01:12:22
◼
►
is like diversity work just give us it
[TS]
01:12:24
◼
►
just give us updated internals of which
[TS]
01:12:26
◼
►
movie totally happy but like no we need
[TS]
01:12:28
◼
►
to update it we need to innovate it's
[TS]
01:12:30
◼
►
like this weird sort of like this weird
[TS]
01:12:33
◼
►
sort of relationship between the two
[TS]
01:12:35
◼
►
sides that that is kinda weird that's
[TS]
01:12:38
◼
►
all i can say is weird
[TS]
01:12:40
◼
►
no all right let me take a break and
[TS]
01:12:42
◼
►
thank our third and final sponsor a good
[TS]
01:12:44
◼
►
friend Casper Casper makes and
[TS]
01:12:47
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obsessively engineered mattress and they
[TS]
01:12:49
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►
sell them at shockingly fair prices go
[TS]
01:12:52
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►
to Casper calm / in the talk show and
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01:12:54
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use code the talk show all one word the
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01:12:57
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talk show and save 50 bucks towards your
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01:13:01
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mattress
[TS]
01:13:01
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Casper has engineers mattress engineers
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01:13:04
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these are engineers who only work on
[TS]
01:13:06
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designing mattresses and they've
[TS]
01:13:08
◼
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designed one perfect mattress it is a
[TS]
01:13:11
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combination of memory foam and other
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01:13:18
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technologies
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01:13:19
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[Music]
[TS]
01:13:20
◼
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the bottom line is it's just one type of
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01:13:24
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mattress you don't have to go there and
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01:13:26
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pick between this style that style
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01:13:28
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whatever you just pick a size you just
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01:13:31
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pick the size it comes to your house in
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01:13:33
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a little box shockingly small box
[TS]
01:13:35
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because it's made out of foam they they
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01:13:37
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sort of vacuum seal it
[TS]
01:13:38
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it's worth buying one of these
[TS]
01:13:39
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mattresses just to get the box in your
[TS]
01:13:42
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house to see how small a box they can
[TS]
01:13:45
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put an entire like king or queen size
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01:13:47
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mattress in the open it up in the room
[TS]
01:13:51
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don't open it up before you get into
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01:13:53
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your bedroom trust me to read the bottle
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01:13:55
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instructions on the box you don't want
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01:13:56
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to do that I opened it up and you have a
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01:13:59
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beautiful mattress it's right there
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01:14:01
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it makes a great sound it sucks all the
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01:14:03
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oxygen out of the air as it fills up and
[TS]
01:14:06
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it's great i have one it is terrific
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01:14:08
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it's like sleeping in a luxury hotel
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01:14:10
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every night and here's the thing like
[TS]
01:14:13
◼
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all these other companies that sponsor
[TS]
01:14:14
◼
►
this podcast it sounds too good to be
[TS]
01:14:17
◼
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true but they're the reason it works is
[TS]
01:14:20
◼
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that they sell directly the reason
[TS]
01:14:21
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mattresses cost so much in other places
[TS]
01:14:24
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it is that there's the whole middleman
[TS]
01:14:27
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thing where the from the factory to your
[TS]
01:14:29
◼
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bedroom there's all of this markup as it
[TS]
01:14:33
◼
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goes through the retail channel and the
[TS]
01:14:35
◼
►
expense of having like a big retail
[TS]
01:14:37
◼
►
showroom where you walk around and try
[TS]
01:14:40
◼
►
six different styles of mattress from
[TS]
01:14:43
◼
►
different companies and it's gross
[TS]
01:14:44
◼
►
because all these other people have like
[TS]
01:14:46
◼
►
jumped on the bed to try it out Casper
[TS]
01:14:51
◼
►
takes all that away you buy it shows up
[TS]
01:14:54
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at your house you have a hundred knight
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01:14:56
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home trial and if you don't love it they
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01:14:58
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will pick it up at your house and give
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01:15:00
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you a full refund you don't even have to
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01:15:02
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pay to ship it back you just get all
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01:15:04
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your money back and they just take it
[TS]
01:15:06
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away if you don't like it they can do
[TS]
01:15:08
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this because they know that people who
[TS]
01:15:10
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buy them they don't take it up on it
[TS]
01:15:11
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because it's a great mattress hundred
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01:15:13
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knight home trial so you don't have to
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01:15:14
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worry about
[TS]
01:15:15
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fact that you're buying a mattress
[TS]
01:15:16
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online without actually trying it
[TS]
01:15:19
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so next time you need a mattress or if
[TS]
01:15:21
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you don't even if you think hey maybe my
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01:15:23
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mattress is old and gross and it's you
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01:15:25
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know kind of worn out just go there get
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01:15:28
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a new one and you'll sleep better
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01:15:30
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what's better than sleep i love to sleep
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01:15:31
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so go to Casper calm / the talkshow
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01:15:35
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remember that code the talk show and you
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01:15:37
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will say fifty bucks towards your
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01:15:39
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mattress go there and try it out love
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01:15:42
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the sponsor cannot believe cat still
[TS]
01:15:44
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cannot believe that my career is ended
[TS]
01:15:47
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up where on the mattress pitchman that I
[TS]
01:15:51
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I swear to god this is my favorite one
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01:15:53
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of my all-time favorite sponsors and
[TS]
01:15:54
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daring fireball / the talk show history
[TS]
01:15:56
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is Casper just because I you know like
[TS]
01:15:59
◼
►
when Squarespace sponsors the show I
[TS]
01:16:01
◼
►
told you if you would have told me 10
[TS]
01:16:02
◼
►
years ago hey you know 10 years from now
[TS]
01:16:04
◼
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you're going to be pitching like a
[TS]
01:16:05
◼
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service where you can set up your own
[TS]
01:16:07
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website i can think like hey that's
[TS]
01:16:08
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great that's sort of what I was hoping I
[TS]
01:16:10
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would end up doing that's great if you
[TS]
01:16:12
◼
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told me I would be selling mattresses I
[TS]
01:16:14
◼
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just would be like you serious
[TS]
01:16:15
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But Here I am Here your her eye
[TS]
01:16:22
◼
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alright what else is going on how about
[TS]
01:16:26
◼
►
this chris lattner story so chris
[TS]
01:16:28
◼
►
lattner creator of LLVM compiler si Lang
[TS]
01:16:34
◼
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the original engineer behind Swift kind
[TS]
01:16:39
◼
►
of worked on swift for like a year or
[TS]
01:16:40
◼
►
two before showing it to his teammates
[TS]
01:16:43
◼
►
at apple and then it was like a small
[TS]
01:16:45
◼
►
team that worked on it sort of you know
[TS]
01:16:47
◼
►
be a fairly said the father of Swift has
[TS]
01:16:50
◼
►
left apple and as joining Tesla and
[TS]
01:16:53
◼
►
within a week or two and a couple of
[TS]
01:16:57
◼
►
other people i mean there's sort of a a
[TS]
01:17:01
◼
►
I wouldn't call it like a couple of
[TS]
01:17:04
◼
►
people have written to me and said like
[TS]
01:17:06
◼
►
wow you're linking all these people who
[TS]
01:17:07
◼
►
leave an apple for Tesla does this mean
[TS]
01:17:09
◼
►
that there's like this huge brain drain
[TS]
01:17:11
◼
►
going on where all the talent from apple
[TS]
01:17:14
◼
►
is leaving for Tesla and that's I don't
[TS]
01:17:16
◼
►
think that's the case and I've asked
[TS]
01:17:18
◼
►
around i I don't I I just think it's a
[TS]
01:17:20
◼
►
couple of high-profile cases but i do
[TS]
01:17:23
◼
►
think there's more people leaving apple
[TS]
01:17:25
◼
►
for Tesla than living Tesla for apple
[TS]
01:17:27
◼
►
yeah and you know it's it's a it's hard
[TS]
01:17:34
◼
►
to say i mean in some respects i mean
[TS]
01:17:36
◼
►
the the what what latter has
[TS]
01:17:37
◼
►
accomplished is incredible and I think
[TS]
01:17:39
◼
►
if you don't really know about and most
[TS]
01:17:43
◼
►
Apple customers have no need to know
[TS]
01:17:44
◼
►
about sort of the developer tool chain
[TS]
01:17:47
◼
►
it's it's hard to appreciate the
[TS]
01:17:50
◼
►
contribution this guy is made apple I
[TS]
01:17:53
◼
►
mean like and the Sachar the stature
[TS]
01:17:55
◼
►
that he has in the industry i mean it's
[TS]
01:17:57
◼
►
very hard to say you know who else is
[TS]
01:18:00
◼
►
like chris lattner I mean he's sort of a
[TS]
01:18:02
◼
►
singular figure in terms of what he's
[TS]
01:18:04
◼
►
accomplished and what he's done
[TS]
01:18:06
◼
►
I mean you know absolutely i mean in the
[TS]
01:18:08
◼
►
the entire like llvm like architecture
[TS]
01:18:11
◼
►
and now likes claim is kind of a part of
[TS]
01:18:13
◼
►
that now that's the front compiler that
[TS]
01:18:15
◼
►
you know it it's it's one it's totally
[TS]
01:18:18
◼
►
taken over the industry
[TS]
01:18:20
◼
►
I mean and 41 and 42
[TS]
01:18:24
◼
►
it's a yeah I'm so one just the impact
[TS]
01:18:28
◼
►
Broadway is widely adopted it's used
[TS]
01:18:30
◼
►
everywhere it there's all sorts of
[TS]
01:18:31
◼
►
custom to change their bill on top of it
[TS]
01:18:33
◼
►
supports all sorts of things and then
[TS]
01:18:35
◼
►
our album is sore
[TS]
01:18:36
◼
►
the broader architecture claim is for
[TS]
01:18:38
◼
►
c-type languages but primarily so it's a
[TS]
01:18:41
◼
►
narrower sort of thing that sits on top
[TS]
01:18:42
◼
►
of it but the other I mean just from a
[TS]
01:18:44
◼
►
so from the intersect with absolutely
[TS]
01:18:46
◼
►
spot-on like this guy's a giant in the
[TS]
01:18:49
◼
►
I mean like like Richard Stallman like
[TS]
01:18:51
◼
►
level like Arizona's GCC or whatever
[TS]
01:18:53
◼
►
like this and have his its oversized his
[TS]
01:18:55
◼
►
successor is sort of like a whore
[TS]
01:18:57
◼
►
involves you know it is only a handful
[TS]
01:19:01
◼
►
of people you can compare the latter and
[TS]
01:19:02
◼
►
for some reason all the other ones are a
[TS]
01:19:04
◼
►
bunch of assholes and Latner is a really
[TS]
01:19:07
◼
►
next got that right itself so yeah
[TS]
01:19:11
◼
►
absolutely and then for apple i mean it
[TS]
01:19:14
◼
►
is the the way I mean Apple talks about
[TS]
01:19:16
◼
►
wanting it to own their primary
[TS]
01:19:17
◼
►
technology right yeah like what Latner
[TS]
01:19:20
◼
►
did was made it possible for Apple to
[TS]
01:19:23
◼
►
not only own its developer tool stack in
[TS]
01:19:27
◼
►
a way they did before and they were at
[TS]
01:19:28
◼
►
the mercy of third parties like your
[TS]
01:19:31
◼
►
whole metro works in cold warrior or not
[TS]
01:19:32
◼
►
like all that sort of light stuff and
[TS]
01:19:34
◼
►
and they end up owning the entire stack
[TS]
01:19:37
◼
►
and he did it in a way that is like the
[TS]
01:19:41
◼
►
best of Apple stretch of the commodities
[TS]
01:19:44
◼
►
in the compliments part right but Apple
[TS]
01:19:46
◼
►
laypeople told applebees in it being
[TS]
01:19:48
◼
►
integrated right because they do the OS
[TS]
01:19:49
◼
►
and hardware if you think about the
[TS]
01:19:51
◼
►
hardware apples very modular right
[TS]
01:19:53
◼
►
apples like 600 suppliers or something
[TS]
01:19:55
◼
►
like that all over the world building
[TS]
01:19:56
◼
►
all these pieces competing against each
[TS]
01:19:58
◼
►
other to the lowest possible price apple
[TS]
01:20:00
◼
►
conduce or suppliers etcetera etc and
[TS]
01:20:03
◼
►
and so Apple reaps all the benefits of
[TS]
01:20:06
◼
►
having this massive people system making
[TS]
01:20:09
◼
►
their products better on an individual
[TS]
01:20:11
◼
►
component basis and apple fuses it all
[TS]
01:20:13
◼
►
together into one thing and ties it to
[TS]
01:20:14
◼
►
the software and says all were
[TS]
01:20:16
◼
►
integrated and they are it is everyone's
[TS]
01:20:18
◼
►
integrated different parts of the stack
[TS]
01:20:19
◼
►
wait that's what we'll latter's work
[TS]
01:20:22
◼
►
with Apple doing the developer site yeah
[TS]
01:20:24
◼
►
like there is a massive community that
[TS]
01:20:26
◼
►
is working on LVL that's working on
[TS]
01:20:28
◼
►
claim that now is working on swift is a
[TS]
01:20:31
◼
►
part of being open source you have
[TS]
01:20:32
◼
►
they're working they're making it better
[TS]
01:20:34
◼
►
there contribute patches they're
[TS]
01:20:35
◼
►
building up new ages new use cases
[TS]
01:20:37
◼
►
making a more attractive language for
[TS]
01:20:39
◼
►
students to learn that new students come
[TS]
01:20:40
◼
►
along who already know Swift and can
[TS]
01:20:42
◼
►
come on Apple's platforms like there's
[TS]
01:20:43
◼
►
all these benefits that accrue to all
[TS]
01:20:46
◼
►
this stuff being open source and being
[TS]
01:20:48
◼
►
the standard for all kinds of things
[TS]
01:20:50
◼
►
that it all crews apples benefit because
[TS]
01:20:52
◼
►
it's going into the core technology and
[TS]
01:20:54
◼
►
apple owns the top and the bottom parts
[TS]
01:20:56
◼
►
of it right they they own how it ties
[TS]
01:20:58
◼
►
into to their platforms they own the ide
[TS]
01:21:01
◼
►
that you have to use xcode 22 at you at
[TS]
01:21:04
◼
►
some step to compile you know you know
[TS]
01:21:06
◼
►
iOS apps or whatnot and and so from a
[TS]
01:21:10
◼
►
strategic and business perspective his
[TS]
01:21:12
◼
►
contribution is massive it's absolutely
[TS]
01:21:14
◼
►
massive energy its equal to someone like
[TS]
01:21:17
◼
►
the more famous folks you see like I've
[TS]
01:21:19
◼
►
on I've on the initial design or the
[TS]
01:21:21
◼
►
people in the software stack or in the
[TS]
01:21:23
◼
►
hardware the the chip stack like
[TS]
01:21:25
◼
►
building it possible for Apple it is
[TS]
01:21:28
◼
►
difficult to overstate the contributions
[TS]
01:21:30
◼
►
made both the industry and apple and
[TS]
01:21:33
◼
►
they're sort of strategic position going
[TS]
01:21:35
◼
►
forward
[TS]
01:21:35
◼
►
yeah I'll probably miss this because i
[TS]
01:21:39
◼
►
wasn't directly involved but apples
[TS]
01:21:41
◼
►
developer tools are incredibly important
[TS]
01:21:45
◼
►
to a platform it's hard to overstate
[TS]
01:21:48
◼
►
that and it's one of those things that
[TS]
01:21:49
◼
►
Microsoft has taste I i think from the
[TS]
01:21:54
◼
►
very earliest days it through to the
[TS]
01:21:57
◼
►
current day like say what you want about
[TS]
01:21:59
◼
►
using the platform as a user I i still i
[TS]
01:22:01
◼
►
find Windows 10 to be as unpalatable as
[TS]
01:22:05
◼
►
ever but their developer tool story has
[TS]
01:22:07
◼
►
always been top notch in it from
[TS]
01:22:09
◼
►
everything from the compiler to debugger
[TS]
01:22:11
◼
►
to you know that the languages and Apple
[TS]
01:22:17
◼
►
really missed out on that back in the
[TS]
01:22:21
◼
►
early days you know there was the the
[TS]
01:22:23
◼
►
Macintosh developer tools was was called
[TS]
01:22:26
◼
►
em mpw mcintosh programmers workshop and
[TS]
01:22:31
◼
►
it was this sort of weird for the mac
[TS]
01:22:34
◼
►
perspective hybrid it was sort of like a
[TS]
01:22:37
◼
►
command line shell that on a system that
[TS]
01:22:44
◼
►
didn't have a terminal or didn't have a
[TS]
01:22:46
◼
►
command line when you ran mpw there was
[TS]
01:22:48
◼
►
a shell and had its own shell scripting
[TS]
01:22:49
◼
►
language and I remember I used to have a
[TS]
01:22:53
◼
►
version of Perl that you could run in
[TS]
01:22:55
◼
►
mpw it was you know like people say oh
[TS]
01:22:58
◼
►
you can't run pearl on a Mac we could
[TS]
01:23:00
◼
►
have had mpw and there is also within
[TS]
01:23:02
◼
►
called Mac
[TS]
01:23:02
◼
►
well which was a standalone application
[TS]
01:23:04
◼
►
and the way you would run scripts and
[TS]
01:23:07
◼
►
I mean this is really weigh out the
[TS]
01:23:08
◼
►
weeds but you could send it like an
[TS]
01:23:10
◼
►
apple event it sound like an applescript
[TS]
01:23:13
◼
►
command to Mac pearl with the the perl
[TS]
01:23:16
◼
►
script file you wanted to run and then
[TS]
01:23:18
◼
►
it would send you the results so you
[TS]
01:23:19
◼
►
could run pearl on a classic Mac even
[TS]
01:23:21
◼
►
though it didn't have anything
[TS]
01:23:22
◼
►
resembling it traditional unix command
[TS]
01:23:25
◼
►
line but eventually this became outdated
[TS]
01:23:28
◼
►
and by the mid mid nineties just about
[TS]
01:23:32
◼
►
every serious Mac Developer I knew was
[TS]
01:23:35
◼
►
using codewarrior which was the third
[TS]
01:23:38
◼
►
party ID eid right integrated
[TS]
01:23:44
◼
►
development environment right so instead
[TS]
01:23:46
◼
►
of just putting script together to
[TS]
01:23:49
◼
►
compile your app you'd have an actual
[TS]
01:23:50
◼
►
visual thing and there was you know the
[TS]
01:23:52
◼
►
predecessors 22 that were from a company
[TS]
01:23:56
◼
►
called think there was think see and
[TS]
01:23:58
◼
►
think Pascal which were very
[TS]
01:24:00
◼
►
well-regarded I i know people to this
[TS]
01:24:03
◼
►
day who would who would argue that thing
[TS]
01:24:05
◼
►
Pascal's debugger was the best bugger
[TS]
01:24:07
◼
►
they've ever used a great products and
[TS]
01:24:10
◼
►
if you know and a mac style where you
[TS]
01:24:12
◼
►
had these projects that were in a window
[TS]
01:24:14
◼
►
and it was click and drag to organize
[TS]
01:24:16
◼
►
the project with Mac os10 who what they
[TS]
01:24:23
◼
►
inherited from next was the GCC toolkit
[TS]
01:24:27
◼
►
which again I when we could go on for an
[TS]
01:24:30
◼
►
hour about this and it's over you know
[TS]
01:24:31
◼
►
it's really outside my expertise but you
[TS]
01:24:35
◼
►
know GCC the best thing you can say
[TS]
01:24:37
◼
►
about it was that it worked
[TS]
01:24:38
◼
►
flexible and it worked and had all the
[TS]
01:24:42
◼
►
trade-offs that came with working on
[TS]
01:24:44
◼
►
everything for everything right that you
[TS]
01:24:46
◼
►
had this c c and c++ compiler that next
[TS]
01:24:50
◼
►
had jerry-rigged over the years to also
[TS]
01:24:53
◼
►
compile objective-c
[TS]
01:24:57
◼
►
seen nobody was happy about it and I was
[TS]
01:25:02
◼
►
at it I mean it back during this
[TS]
01:25:04
◼
►
transition period like this is it was a
[TS]
01:25:06
◼
►
good time to work at a company like bare
[TS]
01:25:07
◼
►
bones like in 2000 2002 to like talk to
[TS]
01:25:11
◼
►
people you know like engine you know
[TS]
01:25:13
◼
►
back engineers who were like switching
[TS]
01:25:17
◼
►
from codewarrior 222 the GCC what was
[TS]
01:25:22
◼
►
the xcode called before with xcode I
[TS]
01:25:24
◼
►
forget what it what was it
[TS]
01:25:25
◼
►
private number right yeah that's right
[TS]
01:25:28
◼
►
project builder interface builder you
[TS]
01:25:32
◼
►
know and the bare-bones engineers were
[TS]
01:25:34
◼
►
great and they were very often are there
[TS]
01:25:37
◼
►
pragmatic as engineer should be where
[TS]
01:25:40
◼
►
they had bbedit compiling under GCC long
[TS]
01:25:43
◼
►
before they had to just make sure that
[TS]
01:25:45
◼
►
you know the source code was going to
[TS]
01:25:47
◼
►
pass through a different see compiler
[TS]
01:25:49
◼
►
you know but it was it was very crude
[TS]
01:25:53
◼
►
and rudimentary whereas the whole llvm
[TS]
01:25:56
◼
►
si Lang flying stack is very much what
[TS]
01:26:00
◼
►
Apple would have if they could just snap
[TS]
01:26:02
◼
►
their fingers and say we wish we had a
[TS]
01:26:04
◼
►
toolkit that worked like this that's
[TS]
01:26:06
◼
►
pretty much what llvm is I think it's
[TS]
01:26:08
◼
►
fair to say yeah LMAO business is really
[TS]
01:26:11
◼
►
amazing is basically like it makes the
[TS]
01:26:13
◼
►
entire bottom part of the compiler like
[TS]
01:26:16
◼
►
totally modular where you compile into
[TS]
01:26:18
◼
►
this intermediary language that can
[TS]
01:26:20
◼
►
recompile for particular processors or
[TS]
01:26:23
◼
►
gpus or whatever might be but it made it
[TS]
01:26:25
◼
►
totally modulars instead of like
[TS]
01:26:27
◼
►
basically GCC was like this spaghetti
[TS]
01:26:29
◼
►
soup of stuff where the add-on support
[TS]
01:26:32
◼
►
for anything you would kind of it just
[TS]
01:26:34
◼
►
adds the spaghetti like but I do kind of
[TS]
01:26:36
◼
►
spaghetti and it was totally
[TS]
01:26:38
◼
►
impenetrable and album made this very
[TS]
01:26:40
◼
►
neat sort of modular approach and
[TS]
01:26:43
◼
►
whether developed album to sit
[TS]
01:26:44
◼
►
underneath GCC basically Suge's which is
[TS]
01:26:47
◼
►
compiled to the intermediate language
[TS]
01:26:48
◼
►
but eventually at the built all the way
[TS]
01:26:51
◼
►
up to the top of the stack to to do the
[TS]
01:26:53
◼
►
entire compound itself which then what
[TS]
01:26:55
◼
►
xcode do way more interesting things
[TS]
01:26:57
◼
►
because apple now control the entire
[TS]
01:26:59
◼
►
thing from from top to bottom
[TS]
01:27:01
◼
►
yeah the week we if we didn't more
[TS]
01:27:04
◼
►
people the sports just bored them with
[TS]
01:27:05
◼
►
talk about compilers but the the net of
[TS]
01:27:08
◼
►
it is is that not only is he super
[TS]
01:27:11
◼
►
regarding industry but he is important
[TS]
01:27:13
◼
►
apple-like strategically like what he
[TS]
01:27:16
◼
►
has done for apple is is very few
[TS]
01:27:20
◼
►
company very few people in the company
[TS]
01:27:22
◼
►
can really can really match that
[TS]
01:27:24
◼
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yeah and it one of the practical effects
[TS]
01:27:27
◼
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of of his work that really has an effect
[TS]
01:27:30
◼
►
on Apple is it made it much easier for
[TS]
01:27:34
◼
►
apple i mean i think they could have
[TS]
01:27:35
◼
►
done it anyway even if they were stuck
[TS]
01:27:36
◼
►
on the GCC toolchain they could have but
[TS]
01:27:40
◼
►
i think it was i I don't think anybody
[TS]
01:27:42
◼
►
would argue with the fact that it's
[TS]
01:27:43
◼
►
easier for Apple to have you know things
[TS]
01:27:48
◼
►
that run on arm things that run on Intel
[TS]
01:27:50
◼
►
have new you know switch to new new arm
[TS]
01:27:53
◼
►
64 and stuff like that
[TS]
01:27:55
◼
►
I it it makes them less dependent on on
[TS]
01:27:59
◼
►
the that the specific hardware that
[TS]
01:28:02
◼
►
they're targeting they can ya whenever
[TS]
01:28:05
◼
►
yeah with African body was still GCC but
[TS]
01:28:07
◼
►
yeah but no but I think you did 64-bit
[TS]
01:28:09
◼
►
transition is is a perfect example of
[TS]
01:28:11
◼
►
where it just got way easier for them
[TS]
01:28:13
◼
►
and they all in all future changes will
[TS]
01:28:16
◼
►
be much easier now like they can go to
[TS]
01:28:19
◼
►
something in the future that not there
[TS]
01:28:21
◼
►
yet and they don't it'll be easier they
[TS]
01:28:23
◼
►
can you know anyway is it a problem is
[TS]
01:28:26
◼
►
that a bad sign that latter has left for
[TS]
01:28:28
◼
►
middle-class Landrum's my herself it's
[TS]
01:28:31
◼
►
it's really hard to take too much out of
[TS]
01:28:34
◼
►
it i mean the guy he was on the ATP
[TS]
01:28:37
◼
►
podcast uh which was an accident tech
[TS]
01:28:40
◼
►
podcast which was great i'm absolutely
[TS]
01:28:43
◼
►
terrific I i I've linked to it and i'll
[TS]
01:28:46
◼
►
just say I mean if you haven't listened
[TS]
01:28:48
◼
►
to it it was terrific and for a show
[TS]
01:28:51
◼
►
where they almost never have guests that
[TS]
01:28:56
◼
►
he's really the idealized atps yeah the
[TS]
01:29:00
◼
►
three of them did a great job a as host
[TS]
01:29:04
◼
►
of outside guest good questions kept the
[TS]
01:29:06
◼
►
conversation going covered just about
[TS]
01:29:08
◼
►
everything I hoped that they would cover
[TS]
01:29:09
◼
►
was really really a terrific show
[TS]
01:29:12
◼
►
yeah it will you really get from him and
[TS]
01:29:15
◼
►
look at his career you can see this i
[TS]
01:29:16
◼
►
mean the guys developed lv lv m as a
[TS]
01:29:19
◼
►
graduate student and then with apple
[TS]
01:29:21
◼
►
gave him the opportunity character
[TS]
01:29:23
◼
►
completion he did sealing or cleaning
[TS]
01:29:25
◼
►
and sealing or cling i claim is a clink
[TS]
01:29:30
◼
►
I mean he'd initiate that and carried
[TS]
01:29:33
◼
►
completion he initiated Swift been
[TS]
01:29:34
◼
►
basically on and on his own like this is
[TS]
01:29:37
◼
►
a guy that likes to take on hard and
[TS]
01:29:39
◼
►
difficult problems from first principles
[TS]
01:29:42
◼
►
and figure them out and you know right
[TS]
01:29:45
◼
►
now the core like apples sort of
[TS]
01:29:48
◼
►
development stack is set for the next 20
[TS]
01:29:51
◼
►
basically I mean there's a lot of work
[TS]
01:29:54
◼
►
to do and Swift it's not finished but
[TS]
01:29:57
◼
►
like the conceptual portion of Swift is
[TS]
01:29:59
◼
►
finished right now it's like problem
[TS]
01:30:01
◼
►
solving and implementation by and large
[TS]
01:30:03
◼
►
and I can totally see for a guy like
[TS]
01:30:05
◼
►
this like what what's left right he is
[TS]
01:30:09
◼
►
built out the apples entires developer
[TS]
01:30:11
◼
►
stack from literally from top to bottom
[TS]
01:30:13
◼
►
and what's left for him you know and you
[TS]
01:30:18
◼
►
have this opportunity with has lobbied
[TS]
01:30:20
◼
►
by it it's you know this who knows
[TS]
01:30:22
◼
►
what's gonna do I mean Tesla's Tesla's
[TS]
01:30:25
◼
►
built commented and video stack where
[TS]
01:30:27
◼
►
anybody has this is the setup where you
[TS]
01:30:28
◼
►
can basically use the GPUs for general
[TS]
01:30:30
◼
►
processing and available
[TS]
01:30:33
◼
►
it's built on lvm a India's their own
[TS]
01:30:35
◼
►
implementation is called nvm or
[TS]
01:30:37
◼
►
something like that and but I mean and
[TS]
01:30:39
◼
►
has also hired one of apple's original a
[TS]
01:30:41
◼
►
chip designers last year and I had
[TS]
01:30:45
◼
►
imagined they might be coming with
[TS]
01:30:47
◼
►
something totally custom and integrated
[TS]
01:30:49
◼
►
on both sides i don't know that it's fun
[TS]
01:30:51
◼
►
to speculate but I can totally see why
[TS]
01:30:54
◼
►
someone like latter who has a remarkable
[TS]
01:30:58
◼
►
history of solving really hard problems
[TS]
01:31:01
◼
►
from first principles just won't have
[TS]
01:31:03
◼
►
anything left for him at apple and in
[TS]
01:31:06
◼
►
and there is something at Tesla and
[TS]
01:31:08
◼
►
these days I thought about my money I'm
[TS]
01:31:11
◼
►
sure apples made him rich beyond his
[TS]
01:31:13
◼
►
wildest dreams without question
[TS]
01:31:15
◼
►
you know there's it's something deeper
[TS]
01:31:17
◼
►
than that yeah and a certain level if
[TS]
01:31:19
◼
►
he's just looking after his career in
[TS]
01:31:23
◼
►
terms of it
[TS]
01:31:24
◼
►
if he's at apple and he's in software
[TS]
01:31:27
◼
►
just in general let alone to talk about
[TS]
01:31:30
◼
►
whatever I mean there's already Craig
[TS]
01:31:35
◼
►
federighi at the sv piece spot you know
[TS]
01:31:38
◼
►
I mean there's no we're up for him to go
[TS]
01:31:40
◼
►
at Apple whereas effectively I think
[TS]
01:31:43
◼
►
he's now the craig federighi at Tesla he
[TS]
01:31:45
◼
►
is ahead of software at Tesla so there's
[TS]
01:31:48
◼
►
a company where there's an opening for a
[TS]
01:31:50
◼
►
you know reports directly to the CEO
[TS]
01:31:54
◼
►
head of software whereas that Apple that
[TS]
01:31:56
◼
►
position is not open and probably is not
[TS]
01:31:59
◼
►
going to be open anytime soon
[TS]
01:32:01
◼
►
one thing that is interesting is
[TS]
01:32:04
◼
►
speaking of reporting CEO is at least a
[TS]
01:32:06
◼
►
few of the guys that have left the
[TS]
01:32:08
◼
►
high-profile ones were ones who did work
[TS]
01:32:10
◼
►
with Steve Jobs em and it's almost like
[TS]
01:32:13
◼
►
they're they you can get the sense that
[TS]
01:32:17
◼
►
they kind of Miss the this the fire for
[TS]
01:32:21
◼
►
lack of a better word
[TS]
01:32:23
◼
►
you know like it was brutal but it was
[TS]
01:32:25
◼
►
brutal in a like in a very energizing
[TS]
01:32:28
◼
►
sort of way which you're certainly going
[TS]
01:32:31
◼
►
to get I think with with Elon Musk every
[TS]
01:32:34
◼
►
every that there's a reason they compare
[TS]
01:32:35
◼
►
they compare the people compare the two
[TS]
01:32:37
◼
►
yeah I like one of the decision and new
[TS]
01:32:42
◼
►
poaching but boss boarding and i hope
[TS]
01:32:50
◼
►
i'm pronouncing his first name right but
[TS]
01:32:52
◼
►
he left Apple in 2014 and as of March
[TS]
01:32:57
◼
►
2015 he was designing user interfaces at
[TS]
01:33:00
◼
►
Tesla and I'd link to this the other day
[TS]
01:33:03
◼
►
but he went he didn't it was before he
[TS]
01:33:07
◼
►
went to Tesla but after he left apple
[TS]
01:33:09
◼
►
and he said why he left was one because
[TS]
01:33:14
◼
►
he was spending a lot of time in court
[TS]
01:33:16
◼
►
defending patents because his name was
[TS]
01:33:19
◼
►
listed on these patents and they're
[TS]
01:33:21
◼
►
suing HTC and samsung etc and you know
[TS]
01:33:25
◼
►
it's it's not complicated he wanted to
[TS]
01:33:28
◼
►
be designing user interfaces he did not
[TS]
01:33:30
◼
►
want to be puttin on a suit and tie and
[TS]
01:33:32
◼
►
showing up in court and answering
[TS]
01:33:34
◼
►
lawyers stupid questions about
[TS]
01:33:35
◼
►
interfaces
[TS]
01:33:37
◼
►
and any other thing he said was i spent
[TS]
01:33:39
◼
►
more time in court then designing aside
[TS]
01:33:41
◼
►
from that i missed the interaction with
[TS]
01:33:42
◼
►
steve jobs we discussed matters every 14
[TS]
01:33:46
◼
►
no yeah a bit when I mean you know it I
[TS]
01:33:51
◼
►
the the reality is and you know I I for
[TS]
01:33:56
◼
►
all the great things that Apple has
[TS]
01:33:58
◼
►
accomplished
[TS]
01:33:59
◼
►
you know I I tend to be a bit of a
[TS]
01:34:01
◼
►
fatalist about things I mean companies
[TS]
01:34:02
◼
►
like people you don't have life cycles i
[TS]
01:34:06
◼
►
mean.they Apple came roaring back from
[TS]
01:34:09
◼
►
the dead they did the ipod it's really
[TS]
01:34:11
◼
►
just the company that led directly to
[TS]
01:34:13
◼
►
the iphone the iphone were rollin drunks
[TS]
01:34:15
◼
►
to the ipad and the Mac came along for
[TS]
01:34:17
◼
►
the ride but I mean it it's a there was
[TS]
01:34:21
◼
►
a very natural progression for Apple to
[TS]
01:34:23
◼
►
reach the heights of made now I mean to
[TS]
01:34:24
◼
►
be clear what happened is extraordinary
[TS]
01:34:26
◼
►
and apple deserves all the praise and
[TS]
01:34:27
◼
►
other credit for what they've done but
[TS]
01:34:30
◼
►
you know if you look back at the broad
[TS]
01:34:32
◼
►
history of business in all sectors or
[TS]
01:34:34
◼
►
whatever to you know the reality is to
[TS]
01:34:37
◼
►
presume that Apple is going to make the
[TS]
01:34:41
◼
►
next world changing product is is for
[TS]
01:34:44
◼
►
all the great products they made and I'm
[TS]
01:34:46
◼
►
not doing that all that really is to
[TS]
01:34:47
◼
►
challenge like all of history and it's
[TS]
01:34:50
◼
►
not an issue of you you don't make
[TS]
01:34:52
◼
►
products because you really want to make
[TS]
01:34:54
◼
►
products like apples not you know apples
[TS]
01:34:56
◼
►
apples filled with humans just like
[TS]
01:34:58
◼
►
every other company you and what goes
[TS]
01:35:00
◼
►
into making great products is is great
[TS]
01:35:01
◼
►
people it is great culture but also you
[TS]
01:35:04
◼
►
have there's a there's a hunger there's
[TS]
01:35:06
◼
►
Annie there's a market opportunity and
[TS]
01:35:09
◼
►
you're forming your company around that
[TS]
01:35:11
◼
►
opportunity i mean as the fact that
[TS]
01:35:13
◼
►
matters that Apple has a product that
[TS]
01:35:15
◼
►
makes up 78 centers products its profits
[TS]
01:35:18
◼
►
the most profitable product in the
[TS]
01:35:19
◼
►
history of ever and you
[TS]
01:35:21
◼
►
it's just impossible to form the
[TS]
01:35:24
◼
►
company-wide incentives that are
[TS]
01:35:26
◼
►
necessary to drive
[TS]
01:35:28
◼
►
a start-up or to drive a Tesla to drive
[TS]
01:35:31
◼
►
any number of these other companies and
[TS]
01:35:33
◼
►
that's not a function of Apple being a
[TS]
01:35:35
◼
►
bad company or the executives being bad
[TS]
01:35:37
◼
►
executives are people being bad people
[TS]
01:35:39
◼
►
it's a it's just it's like up it's like
[TS]
01:35:42
◼
►
fact of life it's like a law I mean you
[TS]
01:35:45
◼
►
cannot have the incentive structure of a
[TS]
01:35:49
◼
►
start-up when you're a 750 billion
[TS]
01:35:51
◼
►
dollar company just can't right and and
[TS]
01:35:54
◼
►
there's people that want that thrive on
[TS]
01:35:55
◼
►
that and it's natural that they pursue
[TS]
01:35:57
◼
►
that I still think that in hindsight
[TS]
01:36:00
◼
►
even UAE imported nobody really foresaw
[TS]
01:36:03
◼
►
that the iphone was the culmination of
[TS]
01:36:05
◼
►
personal computing but in hindsight it's
[TS]
01:36:09
◼
►
obvious that it was that this is where
[TS]
01:36:11
◼
►
everybody has to go making the same
[TS]
01:36:12
◼
►
thing all one right from day one
[TS]
01:36:14
◼
►
Apple has been making the personal
[TS]
01:36:15
◼
►
computer from day one right and and the
[TS]
01:36:17
◼
►
iphone fits perfectly in the evolution
[TS]
01:36:19
◼
►
of Apple as a whole right and the one
[TS]
01:36:21
◼
►
thing that Apple missed Steve Jobs
[TS]
01:36:24
◼
►
missed everybody i think missed up until
[TS]
01:36:29
◼
►
and and i'm not a huge netscape fan i'm
[TS]
01:36:32
◼
►
not a huge mark anderson fan Andres on
[TS]
01:36:35
◼
►
how you say his name i don't know and
[TS]
01:36:37
◼
►
and recently but i do think that he and
[TS]
01:36:40
◼
►
netscape saw something that was missed
[TS]
01:36:42
◼
►
in the entire pc and I think Bill Gates
[TS]
01:36:44
◼
►
missed everybody missed was that
[TS]
01:36:48
◼
►
ultimately personal computing was
[TS]
01:36:52
◼
►
destined to fundamentally be a
[TS]
01:36:55
◼
►
communicate a personal communication
[TS]
01:36:57
◼
►
tech technology that it's about people
[TS]
01:36:59
◼
►
communicating with each other and we're
[TS]
01:37:01
◼
►
where Apple really missed out
[TS]
01:37:04
◼
►
up until the last decade that you know a
[TS]
01:37:08
◼
►
decade ago that you know when that the
[TS]
01:37:10
◼
►
comeback in the 2000s with you know
[TS]
01:37:12
◼
►
post-post ipod and when when the mac
[TS]
01:37:15
◼
►
finally started like picking up share
[TS]
01:37:17
◼
►
and then ultimately with the iphone was
[TS]
01:37:20
◼
►
was that most people have no need or
[TS]
01:37:24
◼
►
care for a personal computing device to
[TS]
01:37:26
◼
►
forget the word pc whether you mean like
[TS]
01:37:28
◼
►
Windows or Mac heard you know the iphone
[TS]
01:37:30
◼
►
or whatever just a personal computing
[TS]
01:37:32
◼
►
device in plain language until they
[TS]
01:37:34
◼
►
until the internet and the only reason
[TS]
01:37:36
◼
►
they wanted the internet was to
[TS]
01:37:37
◼
►
communicate with other people
[TS]
01:37:38
◼
►
read and write and so everything
[TS]
01:37:41
◼
►
pre-internet that Apple did was falling
[TS]
01:37:44
◼
►
on deaf ears
[TS]
01:37:44
◼
►
I mean it's here it's fundamentally why
[TS]
01:37:46
◼
►
then you know in my opinion is
[TS]
01:37:48
◼
►
fundamentally why the the the Newton
[TS]
01:37:51
◼
►
failed because the form factor was
[TS]
01:37:53
◼
►
entirely about being more personal than
[TS]
01:37:55
◼
►
a mac that it was smaller
[TS]
01:37:58
◼
►
it wasn't pocket-sized but they could
[TS]
01:38:00
◼
►
have made one pocket sized if it had
[TS]
01:38:02
◼
►
taken off surely if it you know if it
[TS]
01:38:04
◼
►
had gotten any kind of traction in the
[TS]
01:38:06
◼
►
market surely they would have made a
[TS]
01:38:08
◼
►
Palm Pilot size one but it was
[TS]
01:38:12
◼
►
pre-internet and it didn't have you know
[TS]
01:38:14
◼
►
that wasn't it
[TS]
01:38:15
◼
►
therefore wasn't a communication device
[TS]
01:38:16
◼
►
and therefore to gain no traction and
[TS]
01:38:19
◼
►
that's what the iphone fundamentally is
[TS]
01:38:21
◼
►
I mean for you know other than games if
[TS]
01:38:23
◼
►
you took away all the apps that people
[TS]
01:38:25
◼
►
use to communicate with each other they
[TS]
01:38:28
◼
►
wouldn't use their phones at all
[TS]
01:38:29
◼
►
yep yeah this is exactly this is exactly
[TS]
01:38:31
◼
►
right i wrote this piece last spring I
[TS]
01:38:35
◼
►
put everything as a service that
[TS]
01:38:36
◼
►
basically the point of it is that the
[TS]
01:38:39
◼
►
iphone was the ultimate the culmination
[TS]
01:38:43
◼
►
the best ever sort of manufacture device
[TS]
01:38:46
◼
►
broadway and pc specifically and the
[TS]
01:38:49
◼
►
reason is because it was empowered by
[TS]
01:38:51
◼
►
the future right
[TS]
01:38:53
◼
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what makes the iphone idea the top on
[TS]
01:38:56
◼
►
mobile and you know you people make fun
[TS]
01:38:59
◼
►
of action in dallas a Microsoft can be
[TS]
01:39:01
◼
►
called first mobile first but the
[TS]
01:39:02
◼
►
reality is those are the same thing
[TS]
01:39:04
◼
►
right the the phone is nothing without
[TS]
01:39:07
◼
►
the cloud it's not like Facebook is
[TS]
01:39:08
◼
►
nothing without the the servers in the
[TS]
01:39:10
◼
►
cloud who was nothing certainly called
[TS]
01:39:12
◼
►
snapchat Twitter whatever you want to be
[TS]
01:39:14
◼
►
it all depends on there it's it's it's a
[TS]
01:39:17
◼
►
yin-yang sort of thing and and the
[TS]
01:39:21
◼
►
iphone was better than any other pc that
[TS]
01:39:24
◼
►
came before it any other device that
[TS]
01:39:25
◼
►
came before it because it was lit up it
[TS]
01:39:29
◼
►
was enabled by the future but the future
[TS]
01:39:32
◼
►
means that the iphone is the end right
[TS]
01:39:34
◼
►
it's the end of the line in some
[TS]
01:39:36
◼
►
respects because the future will be
[TS]
01:39:38
◼
►
fully in the future and I totally I I
[TS]
01:39:42
◼
►
think that's true right like the watch
[TS]
01:39:43
◼
►
is not the new phone i think the watch
[TS]
01:39:45
◼
►
is under sold as a success i think apple
[TS]
01:39:48
◼
►
you know I i wouldn't be surprised if if
[TS]
01:39:51
◼
►
2017 they become the number one by
[TS]
01:39:54
◼
►
revenue watch company in the world i
[TS]
01:39:56
◼
►
mean i think they were what number to
[TS]
01:39:57
◼
►
last year to Rolex I mean hanging out
[TS]
01:39:59
◼
►
five that's nothing to sneeze at it's a
[TS]
01:40:02
◼
►
fine business but it's not the new
[TS]
01:40:04
◼
►
iphone right it's right it is clearly
[TS]
01:40:06
◼
►
something different and as the watch has
[TS]
01:40:08
◼
►
evolved it's become less like the iphone
[TS]
01:40:10
◼
►
right like the one point of watch was
[TS]
01:40:12
◼
►
more like an iphone where they were
[TS]
01:40:14
◼
►
talking about this grid of apps that you
[TS]
01:40:15
◼
►
would launch and the watch os3 you know
[TS]
01:40:19
◼
►
second-generation hardware
[TS]
01:40:20
◼
►
third-generation OS is a lot more like
[TS]
01:40:23
◼
►
hey it's a fitness tracker and
[TS]
01:40:25
◼
►
notification display
[TS]
01:40:26
◼
►
yup it's an accessory which is better
[TS]
01:40:29
◼
►
because it's more clearly what is what
[TS]
01:40:32
◼
►
what the risk is good for but it's not
[TS]
01:40:34
◼
►
that it's not a replacement for the
[TS]
01:40:36
◼
►
yeah yeah I i know i agree i mean i
[TS]
01:40:40
◼
►
think the the future when if we get
[TS]
01:40:42
◼
►
there is probably some sort of thing
[TS]
01:40:44
◼
►
where you know
[TS]
01:40:45
◼
►
yeah it's very long run we're carrying
[TS]
01:40:47
◼
►
some sort maybe it's the wash with some
[TS]
01:40:48
◼
►
sort of identification device we're
[TS]
01:40:50
◼
►
basically any screen around this can
[TS]
01:40:52
◼
►
become our personal computer and you
[TS]
01:40:54
◼
►
know we don't but I mean the reality is
[TS]
01:40:56
◼
►
the phone is is clearly a sort of
[TS]
01:40:59
◼
►
endpoint i think in and that's fine
[TS]
01:41:01
◼
►
that's good for apples apple sells the
[TS]
01:41:03
◼
►
most proper phone by far and they will
[TS]
01:41:05
◼
►
make a lot of money off it for a very
[TS]
01:41:07
◼
►
long time and as a company as an ongoing
[TS]
01:41:09
◼
►
Enterprise that that's great but i do
[TS]
01:41:12
◼
►
think it really raises really really
[TS]
01:41:14
◼
►
fundamental questions about you know if
[TS]
01:41:17
◼
►
you look at 20 30 years out what what is
[TS]
01:41:20
◼
►
Apple's future because going all the way
[TS]
01:41:23
◼
►
back to 22 the late seventies I mean
[TS]
01:41:25
◼
►
apples been a personal computer company
[TS]
01:41:27
◼
►
and in the iphone in the like it was at
[TS]
01:41:32
◼
►
it was the future was the internet
[TS]
01:41:34
◼
►
Broadway that the mac sort of come back
[TS]
01:41:36
◼
►
and be a viable platform for you know
[TS]
01:41:39
◼
►
everyone makes people beyond the
[TS]
01:41:41
◼
►
diehards like you 24 like everyone else
[TS]
01:41:44
◼
►
but it was the cloud generally and what
[TS]
01:41:46
◼
►
that enable that made the iphone the
[TS]
01:41:48
◼
►
juggernaut that it is but that that's
[TS]
01:41:51
◼
►
also the future that's gonna eventually
[TS]
01:41:53
◼
►
obsolete absolute the pc and that's okay
[TS]
01:41:56
◼
►
like and that's that's the way things go
[TS]
01:41:58
◼
►
in you know better to have
[TS]
01:42:00
◼
►
thinking better to have shone brightly
[TS]
01:42:03
◼
►
than to have not shown at all as it were
[TS]
01:42:05
◼
►
and the nothing shone brighter than the
[TS]
01:42:07
◼
►
iphone i I'm not counting amount but I
[TS]
01:42:10
◼
►
don't you know I don't know that it's
[TS]
01:42:12
◼
►
any more likely than not that the next
[TS]
01:42:14
◼
►
big thing would come from apple
[TS]
01:42:16
◼
►
I don't know you know but yeah i know i
[TS]
01:42:18
◼
►
don't know you but I can understand why
[TS]
01:42:20
◼
►
I i can understand why some of these
[TS]
01:42:23
◼
►
really you know noteworthy employees
[TS]
01:42:26
◼
►
have been with apple for a long time why
[TS]
01:42:28
◼
►
they suddenly want to go somewhere else
[TS]
01:42:29
◼
►
like you know for one maybe this will
[TS]
01:42:32
◼
►
change but 42 I mean if you think about
[TS]
01:42:34
◼
►
the future
[TS]
01:42:35
◼
►
I mean it not only are we moving out of
[TS]
01:42:39
◼
►
apples sweet spot which is personal
[TS]
01:42:42
◼
►
computing not only it but also the you
[TS]
01:42:47
◼
►
know just the company it's so consumed
[TS]
01:42:50
◼
►
by the iphone appropriately so that's
[TS]
01:42:53
◼
►
like apples in execution mode it's not
[TS]
01:42:55
◼
►
innovation motor and that's the mode it
[TS]
01:42:57
◼
►
should be in right it's you know they're
[TS]
01:43:00
◼
►
there at the point where they're going
[TS]
01:43:01
◼
►
from a ninety-nine percent good product
[TS]
01:43:04
◼
►
to a ninety-nine point nine percent good
[TS]
01:43:06
◼
►
product to 99.999% good product to keep
[TS]
01:43:09
◼
►
adding nines as the product keeps
[TS]
01:43:11
◼
►
getting better and you know i would
[TS]
01:43:14
◼
►
argue that had some ways the mac is you
[TS]
01:43:16
◼
►
know that's one of the reasons Mac
[TS]
01:43:17
◼
►
hardware has slowed to such a degree
[TS]
01:43:19
◼
►
where it there might be future
[TS]
01:43:22
◼
►
directions for desktop computing that
[TS]
01:43:24
◼
►
are big new areas or you know big new
[TS]
01:43:28
◼
►
ideas or whatever but the basic idea of
[TS]
01:43:30
◼
►
you've got these windows you dragged
[TS]
01:43:33
◼
►
around on a screen and menus and apps
[TS]
01:43:35
◼
►
that run and a mouse pointer that you
[TS]
01:43:37
◼
►
either use a mouse or trackpad and
[TS]
01:43:39
◼
►
keyboard and you sit there into it it's
[TS]
01:43:42
◼
►
it's at a you know it it is what it is
[TS]
01:43:45
◼
►
it's an old paradigm and it's is what it
[TS]
01:43:48
◼
►
is and its really be getting polished
[TS]
01:43:50
◼
►
out to you know a very large ninety-nine
[TS]
01:43:53
◼
►
point it's not a new thing
[TS]
01:43:54
◼
►
yeah it was likely that we would rather
[TS]
01:43:56
◼
►
Apple slow down the OS 10 updates right
[TS]
01:43:58
◼
►
it's fine just let it be right whereas a
[TS]
01:44:00
◼
►
lot of the most talented people at Apple
[TS]
01:44:02
◼
►
from the last 10 years are the people
[TS]
01:44:04
◼
►
who stood up the iphone from the world
[TS]
01:44:06
◼
►
where a quote-unquote smartphone was a
[TS]
01:44:08
◼
►
ridiculous you know blackberry or a
[TS]
01:44:12
◼
►
a symbian thing from nokia running like
[TS]
01:44:16
◼
►
not really a real OS but like some kind
[TS]
01:44:18
◼
►
of embedded OS and and as I can up down
[TS]
01:44:20
◼
►
left right metaphor that they stood up
[TS]
01:44:23
◼
►
this entire paradigm of touch based
[TS]
01:44:26
◼
►
computing in a rich you know GUI
[TS]
01:44:29
◼
►
environment with you know no perceptible
[TS]
01:44:32
◼
►
latency when you scroll and you know all
[TS]
01:44:36
◼
►
of these things that we just take for
[TS]
01:44:37
◼
►
granted as as the oxygen of the device
[TS]
01:44:40
◼
►
you know in our pocket they stood up
[TS]
01:44:44
◼
►
from nothing to a thing I and that's
[TS]
01:44:48
◼
►
what they're good at is is you know
[TS]
01:44:50
◼
►
going taking an idea that doesn't even
[TS]
01:44:52
◼
►
exist in getting it to the ninety-eight
[TS]
01:44:54
◼
►
percent you know
[TS]
01:44:56
◼
►
ninety-eight percent good that's what
[TS]
01:44:59
◼
►
they live for and then the other thing
[TS]
01:45:01
◼
►
too is like that that's their that's
[TS]
01:45:02
◼
►
always been their business model like
[TS]
01:45:04
◼
►
their business model has been to deliver
[TS]
01:45:06
◼
►
the best possible experience and charge
[TS]
01:45:08
◼
►
a premium for it right now and and
[TS]
01:45:11
◼
►
that's the other thing you get these
[TS]
01:45:12
◼
►
other categories like services is not
[TS]
01:45:14
◼
►
about charging a premium for
[TS]
01:45:16
◼
►
differentiated products right dot car is
[TS]
01:45:19
◼
►
Right today it is but you know that's
[TS]
01:45:22
◼
►
our mr. Mercedes were being really makes
[TS]
01:45:24
◼
►
money but in the future if you get to
[TS]
01:45:26
◼
►
with transportation is a service like
[TS]
01:45:27
◼
►
these sort of uber style network's or
[TS]
01:45:29
◼
►
car-sharing or whatever it might be like
[TS]
01:45:32
◼
►
the businessman it's not clear that they
[TS]
01:45:34
◼
►
have a business model going forward and
[TS]
01:45:36
◼
►
licensing or building like fleets or
[TS]
01:45:39
◼
►
whatever that's not an apple business
[TS]
01:45:41
◼
►
model and again it doesn't mean the
[TS]
01:45:42
◼
►
company's not gonna be a viable
[TS]
01:45:43
◼
►
concerned going forward it's just that
[TS]
01:45:45
◼
►
everything like everything about the
[TS]
01:45:46
◼
►
iphone if you back up far enough it was
[TS]
01:45:49
◼
►
no different than everything about the
[TS]
01:45:51
◼
►
original mac like that the business
[TS]
01:45:53
◼
►
model was the same the approach was the
[TS]
01:45:55
◼
►
same that needs it was seeking to serve
[TS]
01:45:57
◼
►
was the same and that's because the
[TS]
01:46:00
◼
►
personal computer is is you know steve
[TS]
01:46:02
◼
►
jobs from dade co saw this for anyone
[TS]
01:46:04
◼
►
talking about the power of personal
[TS]
01:46:06
◼
►
computer i will transform people and
[TS]
01:46:08
◼
►
I've said before like my all-time one of
[TS]
01:46:10
◼
►
my all-time favorite students moments
[TS]
01:46:12
◼
►
was his second-to-last keynote the ipad
[TS]
01:46:14
◼
►
2 introduction and it was right after
[TS]
01:46:17
◼
►
they demoed iMovie and their demo
[TS]
01:46:19
◼
►
garageband it was after the garageband
[TS]
01:46:21
◼
►
demos two jobs always lover of music and
[TS]
01:46:24
◼
►
stuff and he came out in the
[TS]
01:46:25
◼
►
look of like contentment on his face and
[TS]
01:46:28
◼
►
he's like now anyone can make music and
[TS]
01:46:31
◼
►
you like you could see like I actually
[TS]
01:46:33
◼
►
typed on tour at the time like I think
[TS]
01:46:35
◼
►
this might be the last kid was like it
[TS]
01:46:36
◼
►
was like it was like his salutation like
[TS]
01:46:39
◼
►
my wife's work is completed here and and
[TS]
01:46:42
◼
►
that's an amazing thing and and the in
[TS]
01:46:45
◼
►
it and that's fantastic but it like the
[TS]
01:46:48
◼
►
world is the world goes on it does
[TS]
01:46:50
◼
►
did you watch a I don't think down below
[TS]
01:46:55
◼
►
and I talked about it on my last show
[TS]
01:46:57
◼
►
but the 10-year anniversary of the
[TS]
01:46:59
◼
►
original iphone introduction was a
[TS]
01:47:01
◼
►
couple weeks ago did you i rewatch did
[TS]
01:47:05
◼
►
you watch the the I i looked at parts of
[TS]
01:47:09
◼
►
I mean it yeah it's it's a world it's a
[TS]
01:47:11
◼
►
world-changing event it really is i
[TS]
01:47:13
◼
►
remember i was there it was early it and
[TS]
01:47:15
◼
►
i'm so glad i was but it was early in
[TS]
01:47:18
◼
►
the era when I was regularly attending
[TS]
01:47:20
◼
►
Apple keynotes like even just a year or
[TS]
01:47:22
◼
►
two before it was sort of it i think
[TS]
01:47:24
◼
►
i've been to like at WWDC note or two
[TS]
01:47:27
◼
►
before that but like macworld keynotes I
[TS]
01:47:29
◼
►
wasn't going to because I just you know
[TS]
01:47:31
◼
►
that I was just a guy who never left his
[TS]
01:47:35
◼
►
house but I was added weight was lifted
[TS]
01:47:39
◼
►
to love in the morning' good Macworld
[TS]
01:47:41
◼
►
2007 keynote I had a press pass for this
[TS]
01:47:43
◼
►
one of the first I got a press pass for
[TS]
01:47:44
◼
►
so I had a good seat close to the front
[TS]
01:47:46
◼
►
and I just remember thinking at the time
[TS]
01:47:48
◼
►
that this is this is it this is the
[TS]
01:47:53
◼
►
keynote that we've every single other
[TS]
01:47:55
◼
►
keynote has ever has been a you know
[TS]
01:47:59
◼
►
because if we wanted this one this is
[TS]
01:48:01
◼
►
the one end it somehow it you know it
[TS]
01:48:03
◼
►
illogically it's the one that that we
[TS]
01:48:05
◼
►
collectively want Apple to give every
[TS]
01:48:07
◼
►
single time right
[TS]
01:48:09
◼
►
we've changed the world again you know
[TS]
01:48:10
◼
►
but that they literally did but the
[TS]
01:48:12
◼
►
thing that struck me was when i was
[TS]
01:48:13
◼
►
looking for like YouTube clips of it is
[TS]
01:48:16
◼
►
that a whole bunch of them cut out like
[TS]
01:48:19
◼
►
the first five or six minutes of the
[TS]
01:48:22
◼
►
keynote and just start with when he
[TS]
01:48:23
◼
►
starts talking about the iphone and to
[TS]
01:48:26
◼
►
me they're missing
[TS]
01:48:27
◼
►
what was so amazing about that keynote
[TS]
01:48:30
◼
►
which was that the first five or six
[TS]
01:48:34
◼
►
minutes were about like the mac and
[TS]
01:48:36
◼
►
something else
[TS]
01:48:37
◼
►
no it's more than that
[TS]
01:48:38
◼
►
I wrote this is the first 30 minutes
[TS]
01:48:40
◼
►
were about the apple TV is that what did
[TS]
01:48:42
◼
►
you do it now that was I thought that
[TS]
01:48:43
◼
►
came at the end after the iphone know
[TS]
01:48:45
◼
►
they open with the with the appletv it
[TS]
01:48:49
◼
►
like in that it's kind of remarkable
[TS]
01:48:50
◼
►
when you think about it right i mean
[TS]
01:48:52
◼
►
clearly the jobs knew they had something
[TS]
01:48:54
◼
►
right i mean you don't build up like we
[TS]
01:48:56
◼
►
like we did the you the buyer the mac
[TS]
01:48:59
◼
►
and the ipod now we're doing a new thing
[TS]
01:49:00
◼
►
and did it but at the same time like you
[TS]
01:49:03
◼
►
don't put in 20 to 30 minutes with the
[TS]
01:49:05
◼
►
apple TV if you're introducing one of
[TS]
01:49:07
◼
►
the most if you're making with the
[TS]
01:49:09
◼
►
biggest and most meaningful product
[TS]
01:49:12
◼
►
announcements of all time and again like
[TS]
01:49:13
◼
►
it's not just the iphone it's like the
[TS]
01:49:15
◼
►
entire world today and upheaval that's
[TS]
01:49:18
◼
►
in it is all tied back to that product
[TS]
01:49:20
◼
►
and the did what it did in i mean it's
[TS]
01:49:25
◼
►
it's a remarkable in retrospect well
[TS]
01:49:27
◼
►
that the line that I remember was when
[TS]
01:49:29
◼
►
he gave a brief update about the mac at
[TS]
01:49:31
◼
►
the very beginning but then he said but
[TS]
01:49:32
◼
►
we're not here to talk about the mac
[TS]
01:49:35
◼
►
and it was like the like the oxygen just
[TS]
01:49:39
◼
►
came out of the crowd because it was
[TS]
01:49:41
◼
►
that the the context to remember is that
[TS]
01:49:43
◼
►
leading up to that keynote that was
[TS]
01:49:45
◼
►
widely rumored that Apple was going to
[TS]
01:49:47
◼
►
introduce a phone and I you know somehow
[TS]
01:49:50
◼
►
I the just the simple fact that Apple
[TS]
01:49:52
◼
►
was going to introduce an iphone
[TS]
01:49:54
◼
►
something called an iphone was leaked
[TS]
01:49:58
◼
►
and you know i don't know if that came
[TS]
01:49:59
◼
►
just because of their negotiations with
[TS]
01:50:01
◼
►
singular I don't know you know but
[TS]
01:50:04
◼
►
somehow just that pure information like
[TS]
01:50:06
◼
►
but what it was going to be like didn't
[TS]
01:50:09
◼
►
leak at all
[TS]
01:50:10
◼
►
there was absolutely no word no rumors
[TS]
01:50:14
◼
►
no guesses nobody knew whether it was
[TS]
01:50:16
◼
►
going to be an ipod that can make phone
[TS]
01:50:18
◼
►
calls or something else
[TS]
01:50:20
◼
►
ah and I remember that it somebody
[TS]
01:50:25
◼
►
reported it like on Saturday like I
[TS]
01:50:29
◼
►
don't like the journal of the New York
[TS]
01:50:30
◼
►
Times just that it's widely rumored that
[TS]
01:50:32
◼
►
they're going to introduce a phone and I
[TS]
01:50:34
◼
►
remember I got to san francisco on
[TS]
01:50:36
◼
►
sunday you know early flight and was
[TS]
01:50:40
◼
►
like the afternoon and I was walking
[TS]
01:50:41
◼
►
down market street in san francisco i
[TS]
01:50:43
◼
►
ran into james duncan davidson and
[TS]
01:50:45
◼
►
daniel steinberg was like a checkbook
[TS]
01:50:49
◼
►
off that they were having coffee
[TS]
01:50:50
◼
►
somewhere and I knew me and I came over
[TS]
01:50:52
◼
►
and join them and they write what you
[TS]
01:50:55
◼
►
think what is going on tomorrow and I
[TS]
01:50:56
◼
►
was like you know what the weird part is
[TS]
01:50:57
◼
►
is that usually if something like this
[TS]
01:50:59
◼
►
is widely rumored and it's not true
[TS]
01:51:03
◼
►
Apple somehow gets word out to to sort
[TS]
01:51:05
◼
►
of set expectations accordingly
[TS]
01:51:07
◼
►
like if it if ever you know somebody
[TS]
01:51:10
◼
►
reports that apple is going to and
[TS]
01:51:14
◼
►
announced coldfusion on monday and it's
[TS]
01:51:16
◼
►
not true they don't they have invented
[TS]
01:51:18
◼
►
coldfusion they'll somebody else will
[TS]
01:51:21
◼
►
come out with it you know somebody else
[TS]
01:51:23
◼
►
will get the story that no they're not
[TS]
01:51:25
◼
►
going to have cold fusion and it may not
[TS]
01:51:27
◼
►
get everybody to calm down but it'll
[TS]
01:51:29
◼
►
calm things down but like Saturday
[TS]
01:51:32
◼
►
somebody said they're going to have
[TS]
01:51:33
◼
►
they're going to introduce a phone and
[TS]
01:51:34
◼
►
sunday it was just pure silence and I
[TS]
01:51:37
◼
►
was like I i really think they're going
[TS]
01:51:39
◼
►
to do it and so and I think everybody
[TS]
01:51:41
◼
►
else is sort of thing in the same thing
[TS]
01:51:42
◼
►
so everybody kind of went in to the
[TS]
01:51:44
◼
►
keynote like with their breath held and
[TS]
01:51:45
◼
►
like two minutes in steve jobs says
[TS]
01:51:47
◼
►
we're not going to talk about the mac
[TS]
01:51:49
◼
►
today and it was like whoa I i did the
[TS]
01:51:53
◼
►
excitement in that room was so palpable
[TS]
01:51:55
◼
►
it's it's just impossible to 20 would
[TS]
01:51:58
◼
►
have been amazing to be there I mean
[TS]
01:52:00
◼
►
that yeah in and I mean that it's the
[TS]
01:52:03
◼
►
greatest King whatever I mean there's
[TS]
01:52:04
◼
►
hit it was in the tech industry it's
[TS]
01:52:06
◼
►
it's remarkable and then do the in the
[TS]
01:52:10
◼
►
whole thing like it's it's a wide screen
[TS]
01:52:12
◼
►
ipod it's a the phone internet
[TS]
01:52:14
◼
►
communicator everyone cheers loudly on
[TS]
01:52:16
◼
►
the first two and you know kind of
[TS]
01:52:18
◼
►
mumbles of the third and again I mean
[TS]
01:52:22
◼
►
like because this is the flip side right
[TS]
01:52:24
◼
►
I write a lot of major themes directory
[TS]
01:52:26
◼
►
is beyond the business stuff was about
[TS]
01:52:29
◼
►
like the internet and its impact on not
[TS]
01:52:31
◼
►
just business but society generally
[TS]
01:52:33
◼
►
right but but again it's yin and yang
[TS]
01:52:35
◼
►
like the internet it's the internet plus
[TS]
01:52:38
◼
►
mobile it's those two things go together
[TS]
01:52:40
◼
►
because it's not just sitting on your
[TS]
01:52:42
◼
►
desk and have access to internet it's it
[TS]
01:52:44
◼
►
you having full access to everything
[TS]
01:52:46
◼
►
anywhere all the time in every place in
[TS]
01:52:50
◼
►
every location here in into these these
[TS]
01:52:52
◼
►
two things are hand-in-hand you can't
[TS]
01:52:55
◼
►
divorce their impact from the other and
[TS]
01:52:57
◼
►
that is the iphone change the world it
[TS]
01:53:00
◼
►
like steve jobs in more presence in the
[TS]
01:53:02
◼
►
world he fundamentally changed the the
[TS]
01:53:05
◼
►
course of like they changed the course
[TS]
01:53:07
◼
►
of history really did I can I not be
[TS]
01:53:10
◼
►
hyperbolic buddy i believe you can trace
[TS]
01:53:12
◼
►
what's happening these few years and the
[TS]
01:53:15
◼
►
upheaval and society to that keynote yep
[TS]
01:53:18
◼
►
and it is remarkable
[TS]
01:53:22
◼
►
I if it wasn't I mean you know let's
[TS]
01:53:27
◼
►
let's you know let's delve into it a
[TS]
01:53:29
◼
►
little bit but if it wasn't for the
[TS]
01:53:30
◼
►
iphone there wouldn't be Android as we
[TS]
01:53:33
◼
►
know it
[TS]
01:53:34
◼
►
android might have still existed it was
[TS]
01:53:36
◼
►
an existing project before the iphone
[TS]
01:53:38
◼
►
has introduced but it was like a
[TS]
01:53:39
◼
►
blackberry clone type thing yep and if
[TS]
01:53:41
◼
►
that's what Android had been I don't
[TS]
01:53:44
◼
►
think Donald Trump would have used it
[TS]
01:53:45
◼
►
and the don't think Donald Trump would
[TS]
01:53:47
◼
►
be a presence on Twitter and if Donald
[TS]
01:53:50
◼
►
Trump wasn't a presence on Twitter and
[TS]
01:53:52
◼
►
ever-present presence on Twitter I don't
[TS]
01:53:54
◼
►
think he would have become president
[TS]
01:53:56
◼
►
no it was it's not just that though it's
[TS]
01:53:58
◼
►
the title iteration and tribalism and I
[TS]
01:54:02
◼
►
completely
[TS]
01:54:02
◼
►
3i think I don't think it's like a trick
[TS]
01:54:04
◼
►
pool shots i don't think it's like you
[TS]
01:54:06
◼
►
know the cue ball hits the nine a nine
[TS]
01:54:08
◼
►
hits the sidebar and then it hits the
[TS]
01:54:11
◼
►
seven and the seven hits the two and the
[TS]
01:54:13
◼
►
two goes in the corner pocket
[TS]
01:54:14
◼
►
I think it's a straight shot between the
[TS]
01:54:16
◼
►
iphone and trumpets president will get
[TS]
01:54:19
◼
►
it is and I mean it was the iphone in
[TS]
01:54:21
◼
►
the internet combine that really broke
[TS]
01:54:24
◼
►
down the hold that the the mainstream
[TS]
01:54:27
◼
►
media had on information dispersal and
[TS]
01:54:30
◼
►
that broke down the women's of geography
[TS]
01:54:32
◼
►
when keep people came to kind of banding
[TS]
01:54:34
◼
►
together right now you could on facebook
[TS]
01:54:36
◼
►
find all kinds of people that agree with
[TS]
01:54:39
◼
►
you that weren't necessarily next you in
[TS]
01:54:41
◼
►
your hometown and you could build
[TS]
01:54:42
◼
►
basically it removed geography as a
[TS]
01:54:44
◼
►
limitation on all sorts of things and
[TS]
01:54:46
◼
►
made media less powerful you could get
[TS]
01:54:48
◼
►
your news from anywhere you go around
[TS]
01:54:50
◼
►
and do whatever you wanted and it broke
[TS]
01:54:52
◼
►
down all these things that held society
[TS]
01:54:54
◼
►
together as it was and no i 100% without
[TS]
01:54:58
◼
►
question agree let that you can draw a
[TS]
01:55:00
◼
►
straight line from the iphone
[TS]
01:55:02
◼
►
introduction to back down from President
[TS]
01:55:05
◼
►
so so clearly what we need to do is
[TS]
01:55:09
◼
►
invent a time machine to go back in time
[TS]
01:55:10
◼
►
and prevent guy fun guy fun stop the out
[TS]
01:55:14
◼
►
the iphone is the new Hitler there's a
[TS]
01:55:21
◼
►
title for your vodka what else we have
[TS]
01:55:24
◼
►
to talk about this week uh oh you want
[TS]
01:55:27
◼
►
to talk about a a spot
[TS]
01:55:31
◼
►
oh yeah except it's a tradition so we
[TS]
01:55:33
◼
►
talk about our drinks
[TS]
01:55:35
◼
►
I'm am having a couple beers tonight I
[TS]
01:55:38
◼
►
still do have a sparkling water as well
[TS]
01:55:40
◼
►
oh you better the sparkling waters
[TS]
01:55:42
◼
►
explode right is actually I do have one
[TS]
01:55:44
◼
►
of the orig it's the original sodastream
[TS]
01:55:46
◼
►
which I have and there's no pressure
[TS]
01:55:48
◼
►
release you have to manually pressure
[TS]
01:55:50
◼
►
release it like when you pump it you
[TS]
01:55:52
◼
►
have to pull the bottle out and reason
[TS]
01:55:53
◼
►
pressure
[TS]
01:55:54
◼
►
well i was i got a new one for my office
[TS]
01:55:56
◼
►
and one for my whole one for my house I
[TS]
01:55:57
◼
►
had a new one for the house and that one
[TS]
01:55:59
◼
►
releases pressure automatically so i'm
[TS]
01:56:02
◼
►
pretty sure that the ones that exploded
[TS]
01:56:04
◼
►
we're using the original one and didn't
[TS]
01:56:06
◼
►
know you had to release pressure every
[TS]
01:56:08
◼
►
single time
[TS]
01:56:09
◼
►
yeah that's my sodastream update don't
[TS]
01:56:11
◼
►
bother this is my philosophy my
[TS]
01:56:13
◼
►
philosophy on
[TS]
01:56:14
◼
►
on being a successful internet internet
[TS]
01:56:17
◼
►
writer is you need a fancy way to make
[TS]
01:56:21
◼
►
you need an endless supply of fizzy
[TS]
01:56:24
◼
►
water and you need a clicky keyboard and
[TS]
01:56:28
◼
►
so I four-year degree the keyboard
[TS]
01:56:30
◼
►
well you can disagree i would i would I
[TS]
01:56:32
◼
►
i would list the guy i would actually
[TS]
01:56:35
◼
►
put the fizzy water first and the fussy
[TS]
01:56:37
◼
►
way to make coffee second and the clicky
[TS]
01:56:39
◼
►
keyboard third because I i would rather
[TS]
01:56:41
◼
►
I probably rather have a shittier coffee
[TS]
01:56:45
◼
►
but still have fizzy water than to have
[TS]
01:56:47
◼
►
great coffee and have to drink flatwater
[TS]
01:56:50
◼
►
flatwater I every time I take a sip of
[TS]
01:56:52
◼
►
flatwater I feel like I'm sick like i'm
[TS]
01:56:54
◼
►
getting a cold and you're gonna get more
[TS]
01:56:59
◼
►
twitter responses because we get it
[TS]
01:57:00
◼
►
every time you can play with the water
[TS]
01:57:01
◼
►
well the fire department will hear it
[TS]
01:57:03
◼
►
was funny but one of the funny part
[TS]
01:57:04
◼
►
about that is my wife hates fizzy water
[TS]
01:57:06
◼
►
absolutely hates so like when we go out
[TS]
01:57:09
◼
►
to dinner if we get water a lot of times
[TS]
01:57:11
◼
►
we'll get two bottles of water and one
[TS]
01:57:13
◼
►
flat one still and sometimes like if she
[TS]
01:57:16
◼
►
accidentally like takes the wrong class
[TS]
01:57:18
◼
►
or something like that show like you
[TS]
01:57:20
◼
►
know I as bad as it is if you're
[TS]
01:57:22
◼
►
expecting fizzy water and you take a sip
[TS]
01:57:23
◼
►
is still achieve its it's like dangerous
[TS]
01:57:25
◼
►
if you think you're going to take a big
[TS]
01:57:27
◼
►
gulp of of Stillwater and you get a
[TS]
01:57:29
◼
►
highly carbonated right because you have
[TS]
01:57:31
◼
►
the natural tendency to spit out plus
[TS]
01:57:33
◼
►
it's like moving around your mouth so it
[TS]
01:57:35
◼
►
kinda accentuates right and so for those
[TS]
01:57:37
◼
►
who are not longtime listeners I years
[TS]
01:57:39
◼
►
ago found out about a company called
[TS]
01:57:41
◼
►
sodastream that lets you make your own
[TS]
01:57:43
◼
►
fizzy water at home which is a true
[TS]
01:57:45
◼
►
game-changer so that you're not buying
[TS]
01:57:47
◼
►
you know bottles of pellegrino or
[TS]
01:57:49
◼
►
whatever here
[TS]
01:57:52
◼
►
yeah which is expensive and it's a pain
[TS]
01:57:54
◼
►
in the ass and you end up with all these
[TS]
01:57:55
◼
►
glass but you can just I could just make
[TS]
01:57:56
◼
►
endless supplies of my own fizzy water
[TS]
01:57:58
◼
►
but i have the model that they I don't
[TS]
01:58:00
◼
►
know if that's what they call it the
[TS]
01:58:01
◼
►
penguin but it looks like a penguin and
[TS]
01:58:03
◼
►
I think I can't get my bottle out
[TS]
01:58:05
◼
►
without doing a pressure release
[TS]
01:58:08
◼
►
but anyway originals there is the
[TS]
01:58:10
◼
►
genesis is different
[TS]
01:58:11
◼
►
yeah but every time on your podcast we
[TS]
01:58:13
◼
►
talk about a blogger drinks you know I
[TS]
01:58:17
◼
►
my favorite am saying is that thing from
[TS]
01:58:19
◼
►
you and Merlin you can tell what you
[TS]
01:58:21
◼
►
tell what time of day it is by what
[TS]
01:58:22
◼
►
you're drinking
[TS]
01:58:23
◼
►
yes the user man whiskey now but I'm
[TS]
01:58:27
◼
►
just trying to take it I got a little
[TS]
01:58:29
◼
►
tipsy last time on the podcast looking
[TS]
01:58:31
◼
►
for trying to take it easy with the
[TS]
01:58:32
◼
►
holidays with the other thing is I feel
[TS]
01:58:36
◼
►
like talking about utilities on the back
[TS]
01:58:39
◼
►
with these make man before me Miranda
[TS]
01:58:40
◼
►
that i do have to say that the other
[TS]
01:58:42
◼
►
thing is that like right before
[TS]
01:58:43
◼
►
Christmas I did send you a link i don't
[TS]
01:58:45
◼
►
know if i can find it but I sent you a
[TS]
01:58:46
◼
►
link to somebody who is also a writer
[TS]
01:58:49
◼
►
whose is whose sodastream blew up in his
[TS]
01:58:52
◼
►
I mean I don't mean it really that
[TS]
01:58:54
◼
►
obvious alright yeah but literally it
[TS]
01:58:56
◼
►
broke the glass he had like shards of
[TS]
01:58:58
◼
►
I mean is it was alright didn't go in
[TS]
01:59:00
◼
►
his eye but it is it made me really look
[TS]
01:59:01
◼
►
like he had been like in a terrible car
[TS]
01:59:03
◼
►
accident or something like his face was
[TS]
01:59:06
◼
►
all messed up and it scared the shit out
[TS]
01:59:08
◼
►
of you did it did it because he turned
[TS]
01:59:12
◼
►
out it is this specific model they dont
[TS]
01:59:14
◼
►
sell it anymore i'm still I'm still
[TS]
01:59:17
◼
►
powering through so i think i do not
[TS]
01:59:18
◼
►
release pressure so I think it's okay
[TS]
01:59:19
◼
►
any other thing you like to talk about
[TS]
01:59:22
◼
►
our clipboard utilities yes so I've
[TS]
01:59:24
◼
►
talked about it almost every time and i
[TS]
01:59:26
◼
►
have a new update i think i use
[TS]
01:59:28
◼
►
something a copy and paste which
[TS]
01:59:29
◼
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actually did have searched I said it
[TS]
01:59:31
◼
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didn't last time but i have switched to
[TS]
01:59:33
◼
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pay spot by travelpod in the the top
[TS]
01:59:38
◼
►
guys make tea pot and it's it's
[TS]
01:59:40
◼
►
fantastic and I felt bad because he
[TS]
01:59:43
◼
►
released i think that twenty bucks and
[TS]
01:59:45
◼
►
then quickly lower the price i think
[TS]
01:59:46
◼
►
people that was too however i paid forty
[TS]
01:59:48
◼
►
bucks I didn't ask for a refund because
[TS]
01:59:49
◼
►
it's it's fantastic work and it's it's
[TS]
01:59:52
◼
►
it's I mean you can not only do you have
[TS]
01:59:55
◼
►
the the paste generally clipboard
[TS]
01:59:58
◼
►
history but it has
[TS]
01:59:58
◼
►
history but it has
[TS]
02:00:00
◼
►
the its conversion functions we can
[TS]
02:00:02
◼
►
convert from like HTML to plain text or
[TS]
02:00:05
◼
►
to mark down or whatever might be like
[TS]
02:00:07
◼
►
totally built-in is amazing
[TS]
02:00:09
◼
►
you can search just by typing you have
[TS]
02:00:10
◼
►
to click the search field which I had to
[TS]
02:00:12
◼
►
my old one to find an old clip you can
[TS]
02:00:14
◼
►
store clips so i use it for support
[TS]
02:00:17
◼
►
customer support for Steph Curry where I
[TS]
02:00:19
◼
►
I just store like emails that i sent
[TS]
02:00:21
◼
►
regularly i just use that instead of
[TS]
02:00:24
◼
►
using text expander don't really use
[TS]
02:00:26
◼
►
taxpayers only using protect support
[TS]
02:00:28
◼
►
basically anyway and this is much better
[TS]
02:00:30
◼
►
and nicer any out i just want to say I
[TS]
02:00:33
◼
►
supposed to pay spot is fantastic and
[TS]
02:00:34
◼
►
and since i talked about every time I
[TS]
02:00:38
◼
►
felt I felt the need to talk to I
[TS]
02:00:40
◼
►
haven't installed i like it is my new I
[TS]
02:00:42
◼
►
i was previously using launch bars
[TS]
02:00:44
◼
►
built-in clipboard manager and i still
[TS]
02:00:46
◼
►
use launch bar but i've switched to a a
[TS]
02:00:52
◼
►
spot and I like it better I i still
[TS]
02:00:57
◼
►
think launch bars is my second favorite
[TS]
02:00:58
◼
►
but i like it one of the little things
[TS]
02:01:00
◼
►
they do that's nice is you bring it up
[TS]
02:01:02
◼
►
with a little keyboard shortcut and then
[TS]
02:01:04
◼
►
like to start searching to not get like
[TS]
02:01:07
◼
►
one of your like you can just use the up
[TS]
02:01:09
◼
►
and down arrows to get like you know
[TS]
02:01:10
◼
►
whichever one you want and then hit
[TS]
02:01:12
◼
►
enter and it just paste whichever one
[TS]
02:01:14
◼
►
you want but if you have one like you
[TS]
02:01:15
◼
►
said that solder i love the way that to
[TS]
02:01:19
◼
►
search you just start typing to search
[TS]
02:01:21
◼
►
I don't know either quicker you don't
[TS]
02:01:23
◼
►
have to click on the field you have to
[TS]
02:01:24
◼
►
hit tab to switch you just start typing
[TS]
02:01:26
◼
►
and it's it it just switches to search
[TS]
02:01:29
◼
►
and i find that to be incredibly useful
[TS]
02:01:31
◼
►
right because i had by far the biggest
[TS]
02:01:33
◼
►
thing in my wishes is your else I have
[TS]
02:01:35
◼
►
tons and tons and tons of them and
[TS]
02:01:37
◼
►
generally speaking if a site has
[TS]
02:01:39
◼
►
relatively sane URLs you just start
[TS]
02:01:41
◼
►
typing the general word and it finds it
[TS]
02:01:43
◼
►
every time it's it's fantastic right or
[TS]
02:01:46
◼
►
you know like it'll match like a
[TS]
02:01:48
◼
►
substring of it like a you can type a
[TS]
02:01:52
◼
►
wiki and it'll just show filter down to
[TS]
02:01:54
◼
►
the ones with Wikipedia links or
[TS]
02:01:56
◼
►
something like that right exactly or
[TS]
02:01:59
◼
►
virtue or whatever and it'll just filter
[TS]
02:02:02
◼
►
down to that and you don't have to match
[TS]
02:02:03
◼
►
from like the beginning of the string or
[TS]
02:02:05
◼
►
something like that when you do you
[TS]
02:02:07
◼
►
still do anywhere you are also present
[TS]
02:02:09
◼
►
if the URL has the name of the article
[TS]
02:02:12
◼
►
URL like most sites do i'm looking at
[TS]
02:02:14
◼
►
one here like the reader comments which
[TS]
02:02:16
◼
►
is des autodesk Porter remember i read
[TS]
02:02:18
◼
►
an article Otto Porter i start typing
[TS]
02:02:20
◼
►
Otto Porter and if it pops up right away
[TS]
02:02:23
◼
►
because it's it's it finds it in the
[TS]
02:02:25
◼
►
middle of the string i feel like i
[TS]
02:02:26
◼
►
haven't entirely internalised the
[TS]
02:02:29
◼
►
what-what pay spot can do like I
[TS]
02:02:32
◼
►
understand it but I haven't liked
[TS]
02:02:33
◼
►
automated it like because there's
[TS]
02:02:36
◼
►
another feature it has i forget what
[TS]
02:02:37
◼
►
they call it but you can like copy three
[TS]
02:02:39
◼
►
things and and put it in there is Agee
[TS]
02:02:42
◼
►
you can use a keyboard shortcut to put
[TS]
02:02:43
◼
►
into a certain mode where i use i I've
[TS]
02:02:46
◼
►
just started using that
[TS]
02:02:47
◼
►
yeah this is a new thing it will teach
[TS]
02:02:49
◼
►
you how to use it right but yeah you
[TS]
02:02:50
◼
►
enter a certain mode and you copy like
[TS]
02:02:52
◼
►
15 things in a row and then you can
[TS]
02:02:55
◼
►
paste them back in order right i
[TS]
02:02:57
◼
►
actually do use I like corporate
[TS]
02:02:58
◼
►
accounts and I'll get like 20 names in a
[TS]
02:03:00
◼
►
spreadsheet right I want you to put them
[TS]
02:03:01
◼
►
into my in myself in my software to
[TS]
02:03:04
◼
►
track them so i'll just go through the
[TS]
02:03:05
◼
►
spreadsheet and dude named mother's name
[TS]
02:03:07
◼
►
and all the way down the list and I
[TS]
02:03:09
◼
►
switched my the software just did a
[TS]
02:03:10
◼
►
little like just put them right in its
[TS]
02:03:13
◼
►
it's a great great app and if you don't
[TS]
02:03:15
◼
►
have some sort of clipboard manager for
[TS]
02:03:19
◼
►
your mac it is really you're missing out
[TS]
02:03:22
◼
►
you know what we're using a mac right
[TS]
02:03:23
◼
►
it's exactly and it's the exact sort of
[TS]
02:03:26
◼
►
thing that again I'm not I'm not
[TS]
02:03:30
◼
►
disputing that there are people who are
[TS]
02:03:31
◼
►
like you know totally power users who
[TS]
02:03:35
◼
►
just use iPads you know exclusively and
[TS]
02:03:37
◼
►
and have moved away from the mac but
[TS]
02:03:40
◼
►
it's the sort of thing that would keep
[TS]
02:03:41
◼
►
me from ever being able to do that like
[TS]
02:03:44
◼
►
I would i feel i always feel slightly
[TS]
02:03:47
◼
►
crippled on iOS where I'm on iphone or
[TS]
02:03:50
◼
►
ipad that I've only got one just the
[TS]
02:03:53
◼
►
most recent thing I've copied is the
[TS]
02:03:54
◼
►
only thing i can paste
[TS]
02:03:56
◼
►
yep whereas on the back i can paste I I
[TS]
02:03:59
◼
►
feel always feel like i can paste
[TS]
02:04:00
◼
►
anything that I've done in the last few
[TS]
02:04:02
◼
►
hours i can i can still paste again
[TS]
02:04:04
◼
►
totally nuit it filters in the entire
[TS]
02:04:07
◼
►
work for everywhere like you to start
[TS]
02:04:09
◼
►
copying stuff you know you're gonna want
[TS]
02:04:10
◼
►
to eventually that's true i do that yeah
[TS]
02:04:13
◼
►
you just you know it's there right it's
[TS]
02:04:15
◼
►
kinda like you take your scratch pad
[TS]
02:04:17
◼
►
that is just always present
[TS]
02:04:19
◼
►
yeah I I am I clipboard manager is like
[TS]
02:04:22
◼
►
by far my number one most essential
[TS]
02:04:24
◼
►
utility and
[TS]
02:04:25
◼
►
why i could never not not use a pc i
[TS]
02:04:28
◼
►
mean let me ask you this
[TS]
02:04:30
◼
►
I have not used pace possibility to
[TS]
02:04:33
◼
►
store it frequently used snippets I when
[TS]
02:04:36
◼
►
you do that you have to switch the mode
[TS]
02:04:38
◼
►
or can when you search today today
[TS]
02:04:40
◼
►
always yeah so use in you can label them
[TS]
02:04:44
◼
►
so they have regular things so like if
[TS]
02:04:46
◼
►
someone like adventure the corporate
[TS]
02:04:49
◼
►
things right someone inquired about
[TS]
02:04:50
◼
►
corporate thing I just have corporate
[TS]
02:04:51
◼
►
and and it merely goes to my safe
[TS]
02:04:54
◼
►
snippet that's an entire email that
[TS]
02:04:56
◼
►
explains like the program that I have
[TS]
02:04:58
◼
►
and it's an era i just see that right
[TS]
02:05:00
◼
►
now I see it I see it with their little
[TS]
02:05:02
◼
►
they have like they come to ship with
[TS]
02:05:04
◼
►
one called creative quotes and I started
[TS]
02:05:05
◼
►
searching for crazy one crazy and it
[TS]
02:05:08
◼
►
just says here's to the crazy ones The
[TS]
02:05:09
◼
►
Misfits the rebels so it just shows up
[TS]
02:05:11
◼
►
wow that is incredible i'm gonna start
[TS]
02:05:13
◼
►
maybe if we use the text conversion to I
[TS]
02:05:16
◼
►
don't I don't I that but i don't know
[TS]
02:05:18
◼
►
what i would need to use it for
[TS]
02:05:19
◼
►
also I use it a lot arm like God I i was
[TS]
02:05:25
◼
►
so when i do i edit the exponent podcast
[TS]
02:05:27
◼
►
i always take the to do the show notes
[TS]
02:05:30
◼
►
in the text pane in logic is actually
[TS]
02:05:33
◼
►
right up using the most and just because
[TS]
02:05:36
◼
►
it's there and I've already in the in
[TS]
02:05:37
◼
►
the app but if you ever paste the link
[TS]
02:05:39
◼
►
in it doesn't it just paste with style
[TS]
02:05:42
◼
►
yeah I want to explain text ya so if you
[TS]
02:05:44
◼
►
go in a spot and there's a little filter
[TS]
02:05:46
◼
►
thing and you click it and you can
[TS]
02:05:49
◼
►
convert plaintext and 42 smart you can
[TS]
02:05:51
◼
►
do their convert to smart uppercase
[TS]
02:05:54
◼
►
lowercase title case like this
[TS]
02:05:55
◼
►
super-powerful text conversion engine
[TS]
02:05:58
◼
►
that is super easy to use like my old
[TS]
02:06:01
◼
►
one had it but you have to click into a
[TS]
02:06:03
◼
►
specific mode and click this thing
[TS]
02:06:04
◼
►
whereas this is just it's very
[TS]
02:06:06
◼
►
straightforward and what to do
[TS]
02:06:07
◼
►
I'm so you can basically do conversion
[TS]
02:06:10
◼
►
operations on text that's on the
[TS]
02:06:11
◼
►
clipboard as your base to get yeah i
[TS]
02:06:15
◼
►
don't know why i never need that I guess
[TS]
02:06:17
◼
►
I always i just i don't usually get my
[TS]
02:06:20
◼
►
text yeah I just live in plain text so
[TS]
02:06:21
◼
►
it's never a problem for me but I can
[TS]
02:06:23
◼
►
see why it would be yeah if you're
[TS]
02:06:25
◼
►
pasting the protectors no problems only
[TS]
02:06:27
◼
►
if you ever pasting into a right a
[TS]
02:06:28
◼
►
stylized editor that it comes up
[TS]
02:06:30
◼
►
anything else you want to talk about
[TS]
02:06:33
◼
►
this week my god show
[TS]
02:06:36
◼
►
ya think you think it's pretty solid so
[TS]
02:06:38
◼
►
we didn't really talk about the app
[TS]
02:06:39
◼
►
store which is fine it's not that big
[TS]
02:06:42
◼
►
deal though I mean I'm still waiting on
[TS]
02:06:43
◼
►
trials in trials and upgrades
[TS]
02:06:46
◼
►
yeah the appstore changes is really
[TS]
02:06:49
◼
►
covered in like a minute
[TS]
02:06:50
◼
►
I mean more or less they've added that
[TS]
02:06:52
◼
►
they announced this week with the
[TS]
02:06:53
◼
►
upcoming or it now shipping betas and
[TS]
02:06:57
◼
►
the upcoming next really point releases
[TS]
02:06:59
◼
►
of iOS and mac OS uh they are adding the
[TS]
02:07:04
◼
►
ability for developers to respond to
[TS]
02:07:06
◼
►
reviews in the app store so another to
[TS]
02:07:08
◼
►
be user writes a review that says i
[TS]
02:07:12
◼
►
bought this app to do blah blah and when
[TS]
02:07:15
◼
►
I do it it crashes and the developer
[TS]
02:07:18
◼
►
oh I know exactly what that bug is I
[TS]
02:07:20
◼
►
have a workaround in for the last 10
[TS]
02:07:24
◼
►
years there are nine years the developer
[TS]
02:07:26
◼
►
has been completely hamstrung because
[TS]
02:07:28
◼
►
they have no way to respond no way to
[TS]
02:07:30
◼
►
contact that user no way to post a
[TS]
02:07:32
◼
►
response even though they know exactly
[TS]
02:07:34
◼
►
what it is that the user is is
[TS]
02:07:37
◼
►
complaining about or maybe the user says
[TS]
02:07:40
◼
►
i bought this app because i wanted to do
[TS]
02:07:42
◼
►
x y&z and the Apple needs X&Y but it
[TS]
02:07:45
◼
►
does do XYZ but they just don't know how
[TS]
02:07:47
◼
►
to z and the developer knows exactly how
[TS]
02:07:49
◼
►
to tell them how to do z now the
[TS]
02:07:51
◼
►
developer can chime in and and put a
[TS]
02:07:53
◼
►
response in the app store so that's that
[TS]
02:07:55
◼
►
is this is what happens after nine years
[TS]
02:07:57
◼
►
of the app store is he get innovative
[TS]
02:08:00
◼
►
features like this I and then the other
[TS]
02:08:02
◼
►
change is on iOS in particular they are
[TS]
02:08:07
◼
►
adding new api's official api's for
[TS]
02:08:10
◼
►
developers to prompt the user to leave a
[TS]
02:08:13
◼
►
review in the app store and it's got a
[TS]
02:08:16
◼
►
limit of three it's only right that we
[TS]
02:08:19
◼
►
talk about this because this has been
[TS]
02:08:20
◼
►
sort of a hobby horse of mine for a
[TS]
02:08:22
◼
►
while three times per year or per 365
[TS]
02:08:27
◼
►
days so it's not really like
[TS]
02:08:28
◼
►
calendar-based that's that's the limit
[TS]
02:08:32
◼
►
of how many times any particular app
[TS]
02:08:34
◼
►
will be able to prompt you and if you've
[TS]
02:08:36
◼
►
already left a review within the last
[TS]
02:08:38
◼
►
365 days it won't be able to prompt you
[TS]
02:08:40
◼
►
at all which is super welcome the one
[TS]
02:08:43
◼
►
app in particular that gets me on a
[TS]
02:08:46
◼
►
weekly basis is
[TS]
02:08:47
◼
►
fucking open table because i use it
[TS]
02:08:49
◼
►
because it's at
[TS]
02:08:52
◼
►
I don't I mean I want to keep you here
[TS]
02:08:54
◼
►
we've been on the show for two hours but
[TS]
02:08:55
◼
►
I don't know how the hell opentable
[TS]
02:08:56
◼
►
cornered this market but they've
[TS]
02:08:58
◼
►
cornered the entire market on making
[TS]
02:09:00
◼
►
online reservations and i use it because
[TS]
02:09:03
◼
►
I hate making phone calls I don't even
[TS]
02:09:05
◼
►
like to call a restaurant to make a
[TS]
02:09:07
◼
►
review I'd a reservation i just i love
[TS]
02:09:10
◼
►
using open table but the goddamn map
[TS]
02:09:13
◼
►
every fucking week it asked me to leave
[TS]
02:09:15
◼
►
a review and I actually do what I always
[TS]
02:09:17
◼
►
threaten to do with opentable is I every
[TS]
02:09:19
◼
►
time they promptly i go and i go to the
[TS]
02:09:22
◼
►
App Store and I leave a review and I
[TS]
02:09:24
◼
►
complain that it's always badgering me
[TS]
02:09:26
◼
►
for reviews so here's a review 1 star
[TS]
02:09:29
◼
►
and i'd give it one star irrigation
[TS]
02:09:32
◼
►
theory John irrigation theory that's all
[TS]
02:09:34
◼
►
from table wins the the III hoping that
[TS]
02:09:37
◼
►
the ability star reviews comes to
[TS]
02:09:38
◼
►
podcast because no one review this one
[TS]
02:09:41
◼
►
reviewing the oil you hope for it
[TS]
02:09:43
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especially but there's a review of
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exponent that says they talk about
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topics that are too complex would be
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better if they had a blog and it didn't
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raise me like that is amazing i wish i
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wish i could tell you that i wrote that
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review I I get what I i get more people
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who email like if they clearly did read
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the blog post they just rips one of the
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podcasts and it's mildly irritating but
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that one of the itunes store is just
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like it it's been there for like a year
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it just drives me up the fucking ball
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I do think it it it some sense there's a
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way that you can complain and say wow
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after nine years they finally adding
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these things but i do think that in some
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sense it's you know it's only been a
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year since Schiller took over the app
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stores and its state that they've sort
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of had an official like hey the buck
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stops here leaders so you know yeah it's
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think it's the second is the second
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meaningful change I mean excited this
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description pricing i'm in the summer so
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yeah I still think I'm again I will
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being the trials and upgrade upgrade
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drum until they come armed but you know
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I and UI
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screw there's an infrastructure issue
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here hopefully this means they're
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actually making changes uh and those
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changes would by definition take time
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and building software is hard and
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building software that has to handle the
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app store is really hard so yeah I mean
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it's good it's a good signal it's a good
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signal i think is the biggest positive
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yeah yeah so that they actually are
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listening and they're doing something
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that developers have actually asked for
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a long time
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yeah and i hope they change the the
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resetting ratings thing because right
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now if you're a developer you're
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incentivized to not update your app if
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you have good ideas
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yes because to update your you're a
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presets Trading's win that's the exact
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wrong instead of apple should walk they
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should want developers fixing bugs
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updating their apps and so that's
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something that I hope they did they take
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care of ya the the it's 25 incentive
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problems were one its if you already
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have a version that has a bunch of great
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reviews and ratings you're incentivized
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not to update it even with a minor bug
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fix and second if you do issue regular
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minor updates which in theory is a good
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thing because you're fixing bugs on a
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regular basis for making small
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improvements on a regular basis you're
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incentivized to keep asking people for
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reviews because every time you update
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one you have to write exactly
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yeah so I asked them about it I'd I I
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spoke to someone that Apple about it and
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they you know did not have any a good
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answer they did not have an official
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answer to that but they completely
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acknowledge that they are well aware of
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of the entire you know the fact that it
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is not right so I'm optimistic that
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sometimes you know maybe bike by WTC
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maybe they'll have an answer to that you
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know that something's just get it over
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the option after they want to reset the
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ratings are not that they if they
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invested to do a a new application
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developer when reset it if they have a
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great rating what I keep it
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that's pretty that's pretty good answer
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because they know what's the worst-case
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02:13:00
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scenario there at a shitty app that
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keeps getting bad reviews and the
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developer keeps resetting it well that's
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02:13:06
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the same situation that you know it's
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that's no worse than the current
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02:13:09
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situation exactly yeah
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02:13:11
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whereas a good developer with a quality
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02:13:14
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app that has quality reviews it
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02:13:17
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yeah I add that I think you just solved
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02:13:20
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the problem that's actually pretty smart
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02:13:23
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I wish I'd thought of that well that's
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what happens at two thirty in the
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morning I'm gonna steal that and put
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02:13:28
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that on and daring fireball go ahead
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02:13:30
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alright Ben Thompson I cannot thank you
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02:13:34
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enough for your time
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02:13:35
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I wish your packers the best of luck in
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02:13:37
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the upcoming Super Bowl
[TS]
02:13:39
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ah that's not funny good by the way they
[TS]
02:13:42
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look at the website the blog is to check
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02:13:44
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recom for those the only listen to
[TS]
02:13:48
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finance strategery
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02:13:49
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yeah so tech write whatever you want to
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02:13:52
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call it just google ben thompson and
[TS]
02:13:55
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exactly that that no that's exactly what
[TS]
02:13:57
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I do in it and uh it works it will come
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02:14:00
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you've got a terrific newsletter i look
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02:14:02
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forward to getting every single day and
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02:14:06
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you're fine presence on Twitter at at
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02:14:09
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Ben Thompson that's me
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02:14:13
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Thank You them my thanks to our sponsors
[TS]
02:14:18
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I should thank our sponsors we've got
[TS]
02:14:19
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Casper go buy a mattress we've got zero
[TS]
02:14:21
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get yourself a mesh network Wi-Fi thing
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02:14:24
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in your house and away
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02:14:27
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get yourself a new suitcase
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