The Talk Show

00:00:00 ◼   ► you reminded me of my guest this week is

00:00:03 ◼   ► Dave pal Dave reminded me of an email i

00:00:07 ◼   ► said i sent you two years ago I i'm

00:00:12 ◼   ► cracking up just thinking about it I i

00:00:14 ◼   ► am not somebody who who usually

00:00:16 ◼   ► remembers his dreams and I I'd I don't

00:00:19 ◼   ► remember if I've ever even maybe once or

00:00:22 ◼   ► twice on the history of the show I have

00:00:23 ◼   ► I've recalled a dream that I had but I

00:00:28 ◼   ► don't think about it i read the email i

00:00:32 ◼   ► think you should i think it's going to

00:00:33 ◼   ► be pretty clear to all your listeners

00:00:35 ◼   ► that I'm sort of in your head so I was I

00:00:38 ◼   ► was I had an upcoming trip to vegas for

00:00:40 ◼   ► a quick weekend trip with my pals

00:00:42 ◼   ► Michael oppan and some croutons I was

00:00:44 ◼   ► really looking forward to it and and one

00:00:46 ◼   ► day I woke up and I had this vivid dream

00:00:48 ◼   ► here's the email I sent to you i wrote

00:00:50 ◼   ► so I'm going to vegas next month for the

00:00:53 ◼   ► weekend guys weekend with crude oil and

00:00:54 ◼   ► Michael lob had a dream last night that

00:00:57 ◼   ► it was that weekend and it was friday

00:00:59 ◼   ► and i just got into town

00:01:02 ◼   ► it was early afternoon and I hadn't met

00:01:04 ◼   ► up with the other two guys yet decided

00:01:07 ◼   ► to take a walk while waiting for them

00:01:09 ◼   ► i'm on a side street off the strip and

00:01:11 ◼   ► who do I run into but you Dave Pell and

00:01:14 ◼   ► you tell me that you're on your way to

00:01:17 ◼   ► your favorite casino the glass

00:01:19 ◼   ► something-or-another that

00:01:20 ◼   ► something-or-another is some foreign

00:01:22 ◼   ► sounding like French word that I had

00:01:24 ◼   ► never heard before and I tell you I've

00:01:26 ◼   ► never even heard of the place and you

00:01:27 ◼   ► tell me it's the best the entire

00:01:30 ◼   ► building is made out of glass gorgeous

00:01:32 ◼   ► you say I love Vegas but I go there all

00:01:36 ◼   ► the time and the only place i'll step

00:01:38 ◼   ► into is this glass whatever it's called

00:01:40 ◼   ► so sure I say why not

00:01:42 ◼   ► so we walk and you know it's a dream

00:01:45 ◼   ► because who walks anywhere in Vegas you

00:01:48 ◼   ► say the places over there by the Rio but

00:01:50 ◼   ► closer to the strip and we're walking

00:01:51 ◼   ► over that way sort of off the strip and

00:01:53 ◼   ► we get there and the entire wat is just

00:01:56 ◼   ► a hole in the ground desert all under

00:01:59 ◼   ► construction and there's a sign that

00:02:01 ◼   ► says that they're replacing at the glass

00:02:02 ◼   ► whatever it's called with a new casino

00:02:04 ◼   ► and you turn to me and say well let's

00:02:07 ◼   ► find somewhere else and get a drink I

00:02:09 ◼   ► tell you that sounds about right to me

00:02:12 ◼   ► and then the dream cuts and immediately

00:02:15 ◼   ► were inside some random generic

00:02:17 ◼   ► stinky-ass old-school Vegas casino bar

00:02:19 ◼   ► like the Riviera or the Sahara flamingo

00:02:22 ◼   ► or one of those places that just looks

00:02:24 ◼   ► like generic vegas casino that's been

00:02:26 ◼   ► there forever and never changes and it's

00:02:28 ◼   ► me and you having a drink and then the

00:02:31 ◼   ► next thing is the dream immediately cuts

00:02:33 ◼   ► to me waking up in the dream not waking

00:02:36 ◼   ► up waking up on an airplane that is just

00:02:39 ◼   ► landed in philadelphia my head hurts and

00:02:42 ◼   ► I realized that my entire trip is over

00:02:44 ◼   ► it's Sunday evening and i'm home and i

00:02:48 ◼   ► don't call it god damn thing from the

00:02:49 ◼   ► entire weekend after sitting down with

00:02:51 ◼   ► you for that drink early Friday

00:02:53 ◼   ► afternoon never checked into my hotel

00:02:55 ◼   ► never once saw to my recollection cool

00:02:59 ◼   ► orlop and I think to myself god damn it

00:03:01 ◼   ► i thought this weekend was gonna be a

00:03:03 ◼   ► lot of fun and I had stuff I wanted to

00:03:04 ◼   ► talk to those guys about what did i do

00:03:06 ◼   ► why does my head hurt

00:03:08 ◼   ► those are the thoughts in my head so I

00:03:11 ◼   ► got I got up and I wrote the email do

00:03:13 ◼   ► yeah well it was all part of a strange

00:03:16 ◼   ► plot by me I was upset at not being

00:03:19 ◼   ► invited to the guy's trip to vegas i

00:03:22 ◼   ► decided to enter to any way I could in

00:03:24 ◼   ► this case i entered your mind through a

00:03:26 ◼   ► dream but be more involved in sort of be

00:03:29 ◼   ► one of the guys are one of the wolf pack

00:03:30 ◼   ► as they say in the hangover I and then

00:03:33 ◼   ► the in the end my plan was foiled

00:03:34 ◼   ► because I ended up completely screwing

00:03:36 ◼   ► up your trip anyway and i'll never get

00:03:38 ◼   ► invited to your fault it really was that

00:03:42 ◼   ► it is funny because I do have like this

00:03:44 ◼   ► like vegas association in my head that

00:03:47 ◼   ► Dave Pelz trouble events because of this

00:03:50 ◼   ► dream and I don't think it's true at all

00:03:51 ◼   ► i don't know i don't think it's trouble

00:03:53 ◼   ► i'm not quite sure what happened like if

00:03:55 ◼   ► in that if the dream is telling me that

00:03:57 ◼   ► you like slip me a Mickey or something

00:03:59 ◼   ► I very very unusual it is for a little

00:04:03 ◼   ► bit adding more clarity i never really

00:04:05 ◼   ► responded to original email but I i did

00:04:08 ◼   ► wake up the next morning with a pretty

00:04:09 ◼   ► nasty STD huh

00:04:14 ◼   ► I have a little bit of follow-up hear

00:04:18 ◼   ► from from previous episodes of the show

00:04:20 ◼   ► and I keep forgetting to do this and I

00:04:22 ◼   ► want to knock this out because i think i

00:04:24 ◼   ► think that this is with the holidays

00:04:27 ◼   ► coming up in whatever no promises i

00:04:29 ◼   ► don't know but it might be this might be

00:04:30 ◼   ► the last episode of the talk show for

00:04:33 ◼   ► 2012 and I feel like I don't know

00:04:35 ◼   ► justjust in a way with your end lists

00:04:37 ◼   ► and stuff like that if you have anything

00:04:38 ◼   ► to follow up on now's the time to let's

00:04:40 ◼   ► hit 2013 with it with an empty sleep so

00:04:43 ◼   ► one of them i don't know how in the

00:04:45 ◼   ► world i made this mistake is well couple

00:04:46 ◼   ► weeks ago when Marilyn man was on the

00:04:48 ◼   ► show I said that bourbon comes from

00:04:52 ◼   ► tennis see in not Kentucky and of course

00:04:56 ◼   ► that's exactly backwards and I knew that

00:04:57 ◼   ► and I knew it even when I said it and I

00:04:59 ◼   ► just didn't feel like correcting it

00:05:00 ◼   ► bourbon comes from Kentucky and Jack

00:05:04 ◼   ► Daniels comes from Tennessee and that's

00:05:06 ◼   ► one of the reasons why Jack Daniels is

00:05:08 ◼   ► not called bourbon seems like a very

00:05:10 ◼   ► thick an awful awful mistake for me to

00:05:12 ◼   ► make that my apologies to everybody in

00:05:14 ◼   ► in Kentucky lua listens to the show your

00:05:21 ◼   ► bourbon man Dave no I'm less of a

00:05:25 ◼   ► drinker and more of a smoker really yeah

00:05:27 ◼   ► you're you're you're you're writing gets

00:05:29 ◼   ► it comes across pretty pretty frequently

00:05:32 ◼   ► in your writing

00:05:33 ◼   ► yeah that's the vibe I'm going through

00:05:34 ◼   ► yeah I'm not sure whether bourbon comes

00:05:37 ◼   ► from Kentucky or Tennessee but most of

00:05:39 ◼   ► my pharmaceuticals come from my drawer

00:05:44 ◼   ► it isn't that you know I i do think I

00:05:48 ◼   ► think we're reaching a tipping point and

00:05:50 ◼   ► maybe I don't have any more follow-up

00:05:52 ◼   ► i'm looking at my notes here i don't

00:05:54 ◼   ► think i do now i guess that's it alright

00:05:56 ◼   ► decks clear they're all mistakes have

00:05:58 ◼   ► been repaired

00:05:59 ◼   ► I think we as a country are reaching a

00:06:01 ◼   ► tipping point on the legalized marijuana

00:06:04 ◼   ► or decriminalized marijuana it seems to

00:06:09 ◼   ► me like it's tracking a couple of years

00:06:11 ◼   ► behind gay marriage

00:06:16 ◼   ► yeah i think it's it's gonna be an

00:06:19 ◼   ► interesting topic because i think in

00:06:20 ◼   ► terms of people's opinion arm i think

00:06:23 ◼   ► we're entering towards legalization is

00:06:26 ◼   ► basically inevitable at this point in

00:06:29 ◼   ► terms of enforcement i think it's going

00:06:30 ◼   ► to be a lot more tricky than anybody has

00:06:32 ◼   ► ever imagined

00:06:34 ◼   ► I'm gonna listen to a few people talk on

00:06:36 ◼   ► the subject this one guy was on Terry

00:06:38 ◼   ► Gross recently i'd like to the next

00:06:40 ◼   ► draft and the incredible complexities

00:06:43 ◼   ► with legalizing the sale of marijuana

00:06:45 ◼   ► possibly tax again i'm making it legal

00:06:48 ◼   ► for certain purposes and not legal for

00:06:50 ◼   ► other purposes and somehow cutting out

00:06:52 ◼   ► the illegal trade is going to be pretty

00:06:54 ◼   ► complicated but you figure we have

00:06:56 ◼   ► decades of sort of setting up this

00:06:59 ◼   ► system so it's going to take probably

00:07:01 ◼   ► several years to sort of undo that I've

00:07:06 ◼   ► always felt your two reasons sort of the

00:07:09 ◼   ► criminalisation of marijuana's just

00:07:12 ◼   ► doesn't make any sense to me the first

00:07:14 ◼   ► Morse basic reason is the fact that

00:07:16 ◼   ► people still to this day argue that it

00:07:18 ◼   ► shouldn't be used for medical purposes

00:07:20 ◼   ► and my philosophy on life is if you're

00:07:22 ◼   ► in a situation where you're unfortunate

00:07:24 ◼   ► enough to be in some kind of serious

00:07:26 ◼   ► pain or facing some serious ailment

00:07:28 ◼   ► whatever you can do to make yourself

00:07:31 ◼   ► feel better

00:07:32 ◼   ► sounds like the right move to me and for

00:07:34 ◼   ► any society that calls itself just to

00:07:36 ◼   ► try to block you from that for some sort

00:07:39 ◼   ► of vacuous moral reasons totally absurd

00:07:43 ◼   ► yeah there's a whole bunch of layers of

00:07:44 ◼   ► abstraction between in between support

00:07:49 ◼   ► in supporting the criminalization of

00:07:51 ◼   ► marijuana it's all abstract whereas a

00:07:55 ◼   ► lot of these you know like you said for

00:07:56 ◼   ► someone who's really in severe pain or

00:07:58 ◼   ► any kind of pain really and and you know

00:08:00 ◼   ► it's it's a completely practical

00:08:03 ◼   ► application there is no abstraction that

00:08:05 ◼   ► when when I smoked this stuff or eat it

00:08:08 ◼   ► or however you consume it I feel better

00:08:11 ◼   ► ah you know and for some people the

00:08:14 ◼   ► difference you know if it's if it's

00:08:15 ◼   ► alleviation of pain it's not you know

00:08:17 ◼   ► more than just recreational wow this

00:08:20 ◼   ► makes the matrix a lot more interesting

00:08:24 ◼   ► and a funny part is even for that second

00:08:27 ◼   ► example you know they're there really

00:08:29 ◼   ► are two Americas when it comes to drug

00:08:33 ◼   ► legalization especially with marijuana

00:08:34 ◼   ► because you know every day i'm reading

00:08:36 ◼   ► headlines about the decriminalization of

00:08:38 ◼   ► marijuana but living here in the bay

00:08:41 ◼   ► area for the last 30 years or whatever I

00:08:44 ◼   ► it seems like it's been three

00:08:46 ◼   ► criminalized for white guys with plenty

00:08:49 ◼   ► of money

00:08:49 ◼   ► the whole time right i mean i

00:08:51 ◼   ► accidentally inhaled Jim natal ski style

00:08:55 ◼   ► from taxi time around first Internet

00:08:58 ◼   ► boom and then Cosmo started delivering

00:09:02 ◼   ► me some munchies and I accidentally sort

00:09:05 ◼   ► of state in that state of mind for about

00:09:06 ◼   ► a decade out there was certainly some

00:09:09 ◼   ► minuses to it i left revenue models out

00:09:13 ◼   ► of almost every project I did during

00:09:14 ◼   ► that decade but i don't remember any

00:09:18 ◼   ► police storming down my door and say hey

00:09:20 ◼   ► that smell

00:09:21 ◼   ► you know they just said you know

00:09:22 ◼   ► whatever whatever it takes for you to

00:09:24 ◼   ► enjoy your movie or to enjoy this

00:09:27 ◼   ► cyclist from cosmo having to pedal up

00:09:30 ◼   ► your steep hill to bring us a small bag

00:09:33 ◼   ► of chips on a rainy night and some of

00:09:35 ◼   ► this stuff is just not man I you know

00:09:39 ◼   ► and and I feel like you and I are a lot

00:09:41 ◼   ► alike in that we can get into this in a

00:09:43 ◼   ► bit too but in terms of you know that

00:09:45 ◼   ► our attention and the way that the web

00:09:47 ◼   ► seems interested you know it's just

00:09:49 ◼   ► seems built for our type of mines and

00:09:51 ◼   ► how many tabs you have open right now

00:09:53 ◼   ► well since we're talking none but at any

00:09:56 ◼   ► given time probably about 60 right at no

00:09:59 ◼   ► this is that's how my I mean that's it's

00:10:02 ◼   ► just the nature of the game if you're a

00:10:03 ◼   ► like the link blogger you know if you do

00:10:07 ◼   ► that sort of just the way your mind

00:10:08 ◼   ► works and yet the other day I was

00:10:10 ◼   ► started on cool site and he had linked

00:10:12 ◼   ► to this unbelievable blog adjust about

00:10:16 ◼   ► William Friedkin's 1977 movie sorcerer

00:10:20 ◼   ► which I've never seen which is amazing

00:10:22 ◼   ► and but it's apparently one of the

00:10:24 ◼   ► reasons I've never seen it is a nice

00:10:27 ◼   ► william friedkin director of the French

00:10:29 ◼   ► Connection and the exercise i think

00:10:31 ◼   ► those are the two movies he had made

00:10:32 ◼   ► right before this so he's really

00:10:33 ◼   ► literally at the top of his game

00:10:35 ◼   ► and some kind of crime caper in Central

00:10:39 ◼   ► America

00:10:40 ◼   ► sounds great but uh it's all locked up

00:10:44 ◼   ► in legal problems because it was a joint

00:10:46 ◼   ► production of paramount universal and as

00:10:49 ◼   ► of today both power mountain universal

00:10:51 ◼   ► say they don't know who want it and so

00:10:53 ◼   ► there's no there is a DVD release but

00:10:55 ◼   ► there's no blu-ray and there's no like

00:10:58 ◼   ► it's even hard to just screen it or get

00:11:01 ◼   ► it get a good print of it because

00:11:03 ◼   ► neither of the two Studios is claiming

00:11:05 ◼   ► ownership so he's freaking want this

00:11:07 ◼   ► movie to you know to be treated the way

00:11:08 ◼   ► it should and he's filed lawsuits just

00:11:11 ◼   ► to get them to just reveal the paperwork

00:11:13 ◼   ► that says here's who owns it he doesn't

00:11:14 ◼   ► even want to make money from it anymore

00:11:15 ◼   ► he just wants it out there but anyway I

00:11:19 ◼   ► got sucked into this blog that's just

00:11:21 ◼   ► about this movie and then one of the

00:11:22 ◼   ► stories that freakin tells is that he

00:11:26 ◼   ► flew back they did all the shooting on

00:11:28 ◼   ► location in Central America and flew

00:11:30 ◼   ► back to Texas at El Paso Texas on a

00:11:34 ◼   ► little prop airplane and one of the

00:11:36 ◼   ► stunt men wanted to come to at the last

00:11:38 ◼   ► second he's like sure we broom hop in

00:11:40 ◼   ► guys Hopsin and he's just carrying like

00:11:41 ◼   ► a little briefcase they land and the cop

00:11:44 ◼   ► just some cops greets him at the airport

00:11:46 ◼   ► I guess freaking umar the guy said he

00:11:47 ◼   ► was a fan of The Exorcist or something

00:11:49 ◼   ► that he's talking and he's really in a

00:11:50 ◼   ► real friendly but all of a sudden this

00:11:52 ◼   ► German Shepherd at the airport goes nuts

00:11:54 ◼   ► and scratching at this airplane and ends

00:11:57 ◼   ► up that the dog is is going nuts because

00:11:58 ◼   ► of this stunt man's briefcase and it

00:12:01 ◼   ► ends up the stuntman had had some

00:12:03 ◼   ► marijuana in it previously but took it

00:12:06 ◼   ► out knowing hey I'm getting on an

00:12:08 ◼   ► airplane flying internationally keno can

00:12:10 ◼   ► have marijuana in here took it out but

00:12:12 ◼   ► it was just literally like a few grains

00:12:15 ◼   ► you know just at home but you can't

00:12:16 ◼   ► leaves what are they but i'm just-just

00:12:19 ◼   ► dust like dust from having had marijuana

00:12:21 ◼   ► in there like nothing that you could

00:12:24 ◼   ► even not even like an amount that you

00:12:25 ◼   ► could smoke but all of a sudden like the

00:12:29 ◼   ► cop they got locked up freaking got

00:12:30 ◼   ► locked up everybody was in the plane got

00:12:32 ◼   ► locked up for hours it took likes

00:12:36 ◼   ► attorneys from Universal Pictures likes

00:12:38 ◼   ► to do attorneys to get freaking out and

00:12:40 ◼   ► they kept the stunt guy locked up for

00:12:42 ◼   ► two weeks

00:12:43 ◼   ► I I guess he didn't end up going to jail

00:12:46 ◼   ► or anything because i had at

00:12:48 ◼   ► he didn't really have it wasn't like

00:12:49 ◼   ► possession you know it was just

00:12:51 ◼   ► something that the dog smelled that it

00:12:53 ◼   ► was like remnants and I thought you know

00:12:55 ◼   ► there's all sorts of stories of people

00:12:57 ◼   ► who are in prison for for drugs you know

00:13:01 ◼   ► people with lifetime sentences of their

00:13:02 ◼   ► true tragedies I mean now a stuntman in

00:13:04 ◼   ► 1977 being locked up for two weeks in El

00:13:07 ◼   ► Paso jail is far far far from the most

00:13:09 ◼   ► tragic case of Miss justice in the

00:13:12 ◼   ► criminalisation of drugs but it just

00:13:13 ◼   ► shows how absurd it is

00:13:15 ◼   ► yeah it's also i mean in a weird way

00:13:20 ◼   ► it's also shows that we expect sometimes

00:13:23 ◼   ► to enjoy the output of a person's work

00:13:25 ◼   ► like a stuntman or NFL football player

00:13:28 ◼   ► but then or a cyclist riding up 72

00:13:31 ◼   ► mountains and two days in the Tour de

00:13:34 ◼   ► France and then we're totally shocked

00:13:35 ◼   ► beyond belief that there was any

00:13:37 ◼   ► artificial substances used in that quest

00:13:39 ◼   ► you know so you know if if your stock

00:13:44 ◼   ► man in the seventies doing your own

00:13:45 ◼   ► stunts like riding a motorcycle operable

00:13:47 ◼   ► wall and landed on your head

00:13:49 ◼   ► it's like my god take a couple hits we

00:13:51 ◼   ► understand it's for my pleasure now and

00:13:53 ◼   ► that's exactly like that the whole

00:13:55 ◼   ► freakin style was doing all the stunts

00:13:57 ◼   ► for practical and and apparently is a

00:14:00 ◼   ► super dangerous shoot response and stuff

00:14:03 ◼   ► like that it it there's apparently part

00:14:06 ◼   ► of a thing in the movie I I don't want

00:14:08 ◼   ► to and I don't I don't know that much

00:14:09 ◼   ► about it but it's that there's a it's

00:14:11 ◼   ► about these trucks that are using for

00:14:13 ◼   ► the caper and one of the trucks is there

00:14:15 ◼   ► or the truck

00:14:16 ◼   ► I don't know is his name sorcerer it's

00:14:19 ◼   ► like you know like the like the name of

00:14:20 ◼   ► a ship like the name of the truck its

00:14:22 ◼   ► sorcerer but apparently it's it the

00:14:25 ◼   ► movie one of the reasons is not that

00:14:26 ◼   ► well-known in addition to the legal

00:14:28 ◼   ► problems that it did pretty poorly at

00:14:30 ◼   ► the box office and one of the reasons is

00:14:32 ◼   ► that apparently a lot of people think

00:14:33 ◼   ► that the title through everybody off

00:14:35 ◼   ► because its previous movie was the

00:14:36 ◼   ► exorcist the new one was named sorcerer

00:14:39 ◼   ► and people just went in thinking it was

00:14:41 ◼   ► about like the supernatural or something

00:14:42 ◼   ► you know like about some kind of wizard

00:14:45 ◼   ► or something like that and you know

00:14:47 ◼   ► instead it's it's like a dirty gritty

00:14:50 ◼   ► crime caper but the title had set

00:14:53 ◼   ► expectations so far afield that it

00:14:56 ◼   ► damaged the box office

00:14:58 ◼   ► I've never heard of it and I'm a big

00:14:59 ◼   ► freaking fan I don't know how that

00:15:01 ◼   ► happen i'll see if you can get it out

00:15:05 ◼   ► there so I let's talk in the publishing

00:15:10 ◼   ► debut you've been blogging when did you

00:15:13 ◼   ► first start blogging ah let's see i

00:15:16 ◼   ► first started blogging in the nineties i

00:15:18 ◼   ► think in your times have an article on

00:15:20 ◼   ► me it was all about how people use

00:15:23 ◼   ► weblog to share links and like for the

00:15:26 ◼   ► late nineties middle 890 so I've been

00:15:28 ◼   ► doing it for a while while riding is

00:15:31 ◼   ► sort of always been the throughput of my

00:15:33 ◼   ► whole life all the way they had

00:15:35 ◼   ► different careers in different focal

00:15:37 ◼   ► points aside from not always sort of

00:15:39 ◼   ► used writing us let me anything I want

00:15:42 ◼   ► to keep going so what was your what was

00:15:43 ◼   ► the name of your first blog my first

00:15:46 ◼   ► blog was called David ethics right

00:15:47 ◼   ► that's the 1i remember so they started

00:15:51 ◼   ► out as a personal blog sort of like

00:15:52 ◼   ► Dianetics with me as the god then it

00:15:56 ◼   ► evolved into a technology newsletter but

00:15:59 ◼   ► i actually used to send out a handful of

00:16:03 ◼   ► technology related links and headlines

00:16:05 ◼   ► and blurbs much like I do it next draft

00:16:07 ◼   ► for generals now to about your CEO that

00:16:10 ◼   ► I worked with because during my time on

00:16:14 ◼   ► the internet I've also my half of my

00:16:16 ◼   ► life is about the writing and creative

00:16:17 ◼   ► stuff and the other half is about

00:16:18 ◼   ► investing in and working with startups

00:16:20 ◼   ► so it started out as a business thing

00:16:22 ◼   ► where I'd find these articles and send

00:16:24 ◼   ► them out and they would go to serve a

00:16:26 ◼   ► group of Internet professionals that I

00:16:28 ◼   ► worked with a sort of spread from there

00:16:30 ◼   ► at one point they were about 25,000 or

00:16:33 ◼   ► so subscribers which back then during

00:16:35 ◼   ► the early part of the first boom was

00:16:37 ◼   ► pretty widespread but there weren't that

00:16:39 ◼   ► many of us out here again and as time

00:16:42 ◼   ► passed on in the room went to Boston

00:16:45 ◼   ► with sort of i basically became like a

00:16:46 ◼   ► daily obituary writer

00:16:48 ◼   ► yeah i just wasn't that into it anymore

00:16:50 ◼   ► and also i felt like i was writing about

00:16:53 ◼   ► technology because I with the industry i

00:16:55 ◼   ► was in but my passion is much more with

00:16:58 ◼   ► more general i'm into technology and the

00:17:01 ◼   ► sick addict like you are in like you

00:17:03 ◼   ► know a lot of us are I got my 70 tabs

00:17:06 ◼   ► and i'm always on and I'm controlled by

00:17:09 ◼   ► these devices but my actual area of

00:17:12 ◼   ► interest goes beyond our technology

00:17:16 ◼   ► quite a bit so I sort of like more

00:17:18 ◼   ► general news I've always sort of been

00:17:19 ◼   ► obsessed with whatever the big story is

00:17:22 ◼   ► of the moment I want to counterpunch off

00:17:25 ◼   ► that man who who got started first your

00:17:28 ◼   ► card key

00:17:30 ◼   ► oh I'm not or do not know i think it's a

00:17:32 ◼   ► blogger definitely i'm pretty sure

00:17:34 ◼   ► Jason's it because i was doing

00:17:36 ◼   ► newsletter back then but I definitely

00:17:39 ◼   ► was one of the early blogger users for

00:17:41 ◼   ► sure

00:17:42 ◼   ► do you remember of which other blogs

00:17:46 ◼   ► most inspired you like kind of gave you

00:17:48 ◼   ► that you know what I could do that arm

00:17:52 ◼   ► you know definitely Kottke I mean I've

00:17:56 ◼   ► always felt that that was a really

00:17:57 ◼   ► similar one you know when Jason does a

00:18:00 ◼   ► redesign I check it out when I'm

00:18:03 ◼   ► designing something always loved ones

00:18:04 ◼   ► Jason John usually picks cool fonts and

00:18:07 ◼   ► a good length of the post i had similar

00:18:10 ◼   ► interests that I have you know i've also

00:18:14 ◼   ► definitely inspired by daring fireball

00:18:16 ◼   ► over the years you'll be covered

00:18:17 ◼   ► slightly different things but you have

00:18:20 ◼   ► certain techniques that you have a very

00:18:22 ◼   ► different sort of online personality

00:18:24 ◼   ► that I do a lot of its really effective

00:18:26 ◼   ► so I try to learn that as well in the

00:18:30 ◼   ► early days it was almost anybody share

00:18:32 ◼   ► I mean it's interesting that I before

00:18:34 ◼   ► the internet came for the web so we got

00:18:37 ◼   ► going every semester or so in college I

00:18:41 ◼   ► used to write up a 30 page document

00:18:43 ◼   ► about what I was up to or some jokes or

00:18:45 ◼   ► essentially a a blog but in sections and

00:18:48 ◼   ► I printed out bind it and sent to like

00:18:51 ◼   ► 30 reporting my friends and I was also

00:18:52 ◼   ► called diabetics well I was sort of

00:18:55 ◼   ► irritating my my closest friends for

00:18:58 ◼   ► years before the web came sort of

00:19:00 ◼   ► blogging at them against their will

00:19:03 ◼   ► and when I first saw blogging I just

00:19:06 ◼   ► immediately realized hey this is going

00:19:08 ◼   ► to be really fun for me but be this is

00:19:10 ◼   ► just gonna this medium is gonna

00:19:11 ◼   ► absolutely unleash an unbelievable

00:19:14 ◼   ► creative revolution and that that's what

00:19:17 ◼   ► I was most excited about during the

00:19:18 ◼   ► first boom even though most people were

00:19:19 ◼   ► talking about sentences that have the

00:19:22 ◼   ► word billion and a couple times but I

00:19:24 ◼   ► still best the most exciting part about

00:19:26 ◼   ► this whether it's Twitter whether it's a

00:19:28 ◼   ► wordpress blog whether it's these weird

00:19:31 ◼   ► tumblr things that people have these

00:19:32 ◼   ► bizarre passions that they want to share

00:19:34 ◼   ► our you know I think the sharing of

00:19:38 ◼   ► health information is something that is

00:19:40 ◼   ► so you know all of us have like 20

00:19:42 ◼   ► things that we feel like we're the only

00:19:43 ◼   ► people who asked that and you know when

00:19:47 ◼   ► you're suffering from something you go

00:19:48 ◼   ► on the web and you realize there's like

00:19:49 ◼   ► a million people out there who felt like

00:19:51 ◼   ► you were one time or another and for

00:19:53 ◼   ► some reason it felt comparing compelled

00:19:55 ◼   ► to share that just the simple fact that

00:19:57 ◼   ► you can put stuff out there and

00:20:00 ◼   ► everybody can read it or see it or watch

00:20:02 ◼   ► it or listen to it depending on what you

00:20:04 ◼   ► know if it's a something you wrote or

00:20:07 ◼   ► music or video or something that it's

00:20:08 ◼   ► still there but it's the most amazing

00:20:10 ◼   ► thing

00:20:10 ◼   ► yeah i mean its total remarkable you

00:20:13 ◼   ► know some projects you doing you have

00:20:16 ◼   ► you know not as many readers as you want

00:20:18 ◼   ► or you know like right now you're on a

00:20:20 ◼   ► big role and you have a ton of readers

00:20:21 ◼   ► but you know people i think sometimes

00:20:24 ◼   ► people get down on themselves while we

00:20:25 ◼   ► only had a hundred people read this or

00:20:27 ◼   ► 50 people read this or even sort of more

00:20:30 ◼   ► middle-level bloggers that might have

00:20:32 ◼   ► you know i got ten thousand reads it

00:20:34 ◼   ► seems small in this day and age was it

00:20:37 ◼   ► seems so exciting during the first boom

00:20:39 ◼   ► oh my god i built something or I wrote

00:20:41 ◼   ► something like thousands of people are

00:20:43 ◼   ► reading it that's crazy

00:20:44 ◼   ► now we sort of become dead into that

00:20:46 ◼   ► because the numbers on the Internet are

00:20:49 ◼   ► so big a billion users of this and

00:20:51 ◼   ► hundred my use of that but sometimes

00:20:53 ◼   ► when I go to like out in San Francisco

00:20:55 ◼   ► we have a theater called her spirit or a

00:20:57 ◼   ► lot of the famous authors come to get

00:20:58 ◼   ► interviewed now and I'd say it holds no

00:21:01 ◼   ► maybe 1,500 people or so and every now

00:21:04 ◼   ► that I'll just sit in one of those

00:21:06 ◼   ► theaters not think like

00:21:08 ◼   ► you know if I think it's something to

00:21:10 ◼   ► write right now even if it doesn't do

00:21:13 ◼   ► that well there's probably a chance

00:21:14 ◼   ► about this many people are read it in a

00:21:17 ◼   ► couple hours after i choose to post it

00:21:19 ◼   ► and that's just incredibly powerful and

00:21:22 ◼   ► i don't mean that an ego sense like you

00:21:24 ◼   ► know wow look at how great I am I can

00:21:26 ◼   ► get 1500 or fifteen thousand readers I

00:21:29 ◼   ► just mean the idea that the the barrier

00:21:31 ◼   ► between sharing your ideas is has gone

00:21:35 ◼   ► down so far and with a little

00:21:38 ◼   ► serendipity and a little merit you can

00:21:40 ◼   ► actually have people that you have no

00:21:42 ◼   ► contact with sort of experience what you

00:21:46 ◼   ► think on a topic and maybe best case and

00:21:48 ◼   ► are you start ripping about their

00:21:49 ◼   ► opinion on it in response to you and I I

00:21:53 ◼   ► thought that the coolest part about the

00:21:54 ◼   ► web the first day I fired up a browser

00:21:57 ◼   ► and i sold the festival's part about the

00:21:58 ◼   ► web now

00:21:59 ◼   ► yeah it's absolutely i mean and it it

00:22:03 ◼   ► went from a attention being an

00:22:09 ◼   ► artificially limited resource or maybe

00:22:12 ◼   ► not attention isn't quite the right word

00:22:13 ◼   ► but the the number of platforms were

00:22:16 ◼   ► artificially limited to being as almost

00:22:18 ◼   ► a zero-sum type situation and here's

00:22:21 ◼   ► what i mean by that let's say that I

00:22:23 ◼   ► want to do what what I'm do like right

00:22:26 ◼   ► as quickly as possible let's say when

00:22:29 ◼   ► traditional terms daily or weekly about

00:22:32 ◼   ► what's going on in technology and I want

00:22:36 ◼   ► to have let's just say a hundred

00:22:38 ◼   ► thousand people read what I write

00:22:40 ◼   ► there were only a handful of gigs like

00:22:43 ◼   ► that that that people pre-internet that

00:22:46 ◼   ► people could have right you could write

00:22:47 ◼   ► for a major newspaper but even in that

00:22:51 ◼   ► era really a lot of the major newspapers

00:22:53 ◼   ► weren't National Right The New York

00:22:55 ◼   ► Times really only became a national

00:22:56 ◼   ► newspaper i think in the nineties sort

00:22:59 ◼   ► of coincident with the rise of the

00:23:01 ◼   ► Internet

00:23:02 ◼   ► I mean it was certainly famous and

00:23:04 ◼   ► certainly had a very high circulation

00:23:06 ◼   ► but it really was a new york newspaper

00:23:11 ◼   ► I mean USA Today was only invented in

00:23:13 ◼   ► what 1984 something like that i was

00:23:15 ◼   ► associated with Reagan and didn't really

00:23:19 ◼   ► run never really ran the type of stuff

00:23:21 ◼   ► that i right

00:23:22 ◼   ► you know that's more there just was no

00:23:25 ◼   ► way I mean what I maybe I could you know

00:23:27 ◼   ► how many people can write about

00:23:28 ◼   ► technology for time or Newsweek or

00:23:30 ◼   ► something like that right there were a

00:23:32 ◼   ► handful of gigs where you could have a

00:23:34 ◼   ► lot of readers and write about this

00:23:36 ◼   ► stuff and that's there was no way to

00:23:38 ◼   ► invent your own i often i also think

00:23:41 ◼   ► about the fact that when i was in

00:23:42 ◼   ► college i was at the student newspaper

00:23:44 ◼   ► at drexel and I think we used to print I

00:23:47 ◼   ► is the hidden memories are hazy but I

00:23:50 ◼   ► think maybe like 3,000 issues a week it

00:23:52 ◼   ► was a weekly newspaper and we printed

00:23:54 ◼   ► somewhere in the low single thousands

00:23:56 ◼   ► you know I don't know two three four

00:23:57 ◼   ► thousand issues and it was a huge and

00:24:03 ◼   ► and you know and you realize when you

00:24:04 ◼   ► print that many that a lot of those it's

00:24:06 ◼   ► not that there's three four thousand

00:24:07 ◼   ► students at the school it was you know

00:24:09 ◼   ► people would pick one up monday been

00:24:11 ◼   ► reading in class and then they pick up

00:24:12 ◼   ► another copy on tuesday in a different

00:24:14 ◼   ► class you know and throw them out

00:24:16 ◼   ► I don't know how many students really

00:24:17 ◼   ► read the thing let's just say i don't

00:24:18 ◼   ► know a thousand but it was a huge deal a

00:24:21 ◼   ► monumental effort every week just to

00:24:23 ◼   ► distribute coming four thousand copies

00:24:25 ◼   ► of ik a 20-30 page newspaper is an

00:24:29 ◼   ► enormous amount of newspapers like it

00:24:33 ◼   ► was actually like a huge thing and that

00:24:35 ◼   ► was just for a small university's

00:24:37 ◼   ► student newspaper to reaching I don't

00:24:38 ◼   ► know thousand students a week you you

00:24:40 ◼   ► just had this entire expensive and and

00:24:44 ◼   ► heavy paper just coming in week after

00:24:48 ◼   ► week after week I also think there's

00:24:51 ◼   ► something really uniquely cool about the

00:24:55 ◼   ► relationship between a blogger or some

00:24:58 ◼   ► other kind of internet writer and his or

00:25:00 ◼   ► her audience because i realize this will

00:25:03 ◼   ► be in the early early days when I first

00:25:06 ◼   ► launched David ethics it appeared in a

00:25:08 ◼   ► couple of applications i think with the

00:25:10 ◼   ► new york post and the San Jose Mercury

00:25:12 ◼   ► News back when they were sort of the

00:25:13 ◼   ► paper record

00:25:14 ◼   ► the valley out here and also jason cocky

00:25:19 ◼   ► link to it and i'll never forget on that

00:25:22 ◼   ► day when I looked at my they weren't

00:25:24 ◼   ► real time stats back then so I still

00:25:25 ◼   ► have some semblance of control over my

00:25:27 ◼   ► minute to minute of my life but at the

00:25:30 ◼   ► end of the day or the next morning I

00:25:31 ◼   ► looked at the stats to see how many more

00:25:33 ◼   ► people had come cocky door and those two

00:25:36 ◼   ► other big publications with you know

00:25:39 ◼   ► multi-million dollar budgets behind them

00:25:41 ◼   ► was pretty inspiring and you know it's

00:25:44 ◼   ► you

00:25:45 ◼   ► we know intuitively why right because

00:25:46 ◼   ► its people are not reading just a brand

00:25:50 ◼   ► when they're reading some blogs are

00:25:51 ◼   ► reading that person and when that person

00:25:54 ◼   ► shares a link there saying hey trust me

00:25:56 ◼   ► this is going to be worth your time if i

00:25:58 ◼   ► have too many times when it's not with

00:26:00 ◼   ► your time going to stop reading me so I

00:26:02 ◼   ► have a lot of stake here to make sure

00:26:04 ◼   ► i'm giving you something I think you'll

00:26:05 ◼   ► like

00:26:06 ◼   ► so the likelihood somebody clicking on a

00:26:08 ◼   ► blog link vs clicking on a newspaper

00:26:10 ◼   ► link you know is so much higher right

00:26:13 ◼   ► and also just signing up once they get

00:26:15 ◼   ► there you know it's like a jason said

00:26:16 ◼   ► this is good day for John say this is

00:26:18 ◼   ► good let's do it let's give it a try

00:26:20 ◼   ► because we're actually in a weird way

00:26:23 ◼   ► friends with them it's not just some

00:26:25 ◼   ► brand telling me this is cool this is

00:26:27 ◼   ► not restaurant review from a paper I've

00:26:29 ◼   ► heard of this is my friend saying dude

00:26:31 ◼   ► you're in all of the pasta this place go

00:26:34 ◼   ► check out

00:26:35 ◼   ► yeah and part of it is it implicit and

00:26:40 ◼   ► it comes out of almost the subconscious

00:26:42 ◼   ► of of the publication whether it's a

00:26:45 ◼   ► one-man operation like mine and khakis

00:26:48 ◼   ► and David ethics or at an institution

00:26:51 ◼   ► like a newspaper which is what do you

00:26:54 ◼   ► really want the person who's reading

00:26:56 ◼   ► with this thing to do and it the

00:26:59 ◼   ► newspapers even today what they really

00:27:01 ◼   ► want you to do is stay on their site

00:27:03 ◼   ► stay here read another one load another

00:27:06 ◼   ► page click this you know it'sit's you

00:27:10 ◼   ► know it but in the nineties it was it

00:27:12 ◼   ► was an endemic I mean it was almost it

00:27:15 ◼   ► almost killed maybe I think it might

00:27:17 ◼   ► have been the leading cause of death for

00:27:19 ◼   ► a lot of those portals right the whole

00:27:23 ◼   ► the whole idea of portals was

00:27:26 ◼   ► get them to come in and stay here right

00:27:29 ◼   ► and it almost killed yahoo right i mean

00:27:31 ◼   ► yahoo certainly could have been google

00:27:32 ◼   ► because yahoo started with you know cool

00:27:35 ◼   ► side of the day and go to yahoo to find

00:27:40 ◼   ► something else cool on the internet

00:27:42 ◼   ► right that's what Yahoo was in 1994

00:27:45 ◼   ► go-to guy i don't know i want to i want

00:27:47 ◼   ► something to interest me

00:27:49 ◼   ► okay i know i'll go to yahoo and they'll

00:27:51 ◼   ► they'll send me somewhere good when they

00:27:54 ◼   ► shifted to this strategy of people come

00:27:57 ◼   ► to yahoo let's keep them on yahoo is

00:27:59 ◼   ► when they they they almost choked to

00:28:01 ◼   ► death on whereas you know like cocky

00:28:04 ◼   ► when you go to cocky he really wants you

00:28:06 ◼   ► to click the links right i mean when

00:28:08 ◼   ► dead when you come to my site I want you

00:28:10 ◼   ► to go and read the thing i'm linking to

00:28:12 ◼   ► and I trust that you will you know and

00:28:14 ◼   ► it's it's super satisfying to me it is

00:28:18 ◼   ► you know it almost you know like when I

00:28:22 ◼   ► link to somebody and it breaks their

00:28:23 ◼   ► website it it does mean I'm not glad

00:28:26 ◼   ► that people's websites occasionally

00:28:27 ◼   ► break I but I'm glad that so many that

00:28:30 ◼   ► it's just like it it's like almost I can

00:28:34 ◼   ► feel it that people really do follow the

00:28:36 ◼   ► links like I want you to go away right i

00:28:40 ◼   ► mean I definitely feel the same about

00:28:41 ◼   ► next draft you know I stand that out

00:28:43 ◼   ► with the 10 what I think are the most

00:28:44 ◼   ► fascinating stories of the day you know

00:28:47 ◼   ► it the one of the key measurements I

00:28:49 ◼   ► mean of course I measure opens and

00:28:51 ◼   ► forwards and shares and stuff like that

00:28:53 ◼   ► but probably my key measurement of

00:28:55 ◼   ► weather that day was a success was how

00:28:58 ◼   ► many links how many legs got hit Allah

00:29:01 ◼   ► and were there any that really stood out

00:29:03 ◼   ► and you know got several thousand klicks

00:29:04 ◼   ► that both made a difference for my

00:29:07 ◼   ► readership obviously and also sort of

00:29:09 ◼   ► made a difference a noticeable

00:29:10 ◼   ► difference on the stats page for that

00:29:12 ◼   ► person i'm linking to you know said wow

00:29:14 ◼   ► this is pretty cool especially if it's

00:29:16 ◼   ► sort of an unusual article you know

00:29:17 ◼   ► occasionally Jason cocky and I indicate

00:29:22 ◼   ► each other and he'll syndicator blur

00:29:24 ◼   ► about an extract once we can also

00:29:26 ◼   ► indicate one of his lips once a week and

00:29:29 ◼   ► next draft and when we do that there are

00:29:33 ◼   ► there occasionally we're looking to

00:29:35 ◼   ► stuff that's not necessarily that

00:29:36 ◼   ► popular yet

00:29:37 ◼   ► and it's fun occasionally have seen

00:29:40 ◼   ► between the two of us i can pretty

00:29:42 ◼   ► quickly go to the most popular item on

00:29:44 ◼   ► that site you know so that's another

00:29:46 ◼   ► thing you feel like you have some

00:29:47 ◼   ► influence of I think you're gonna think

00:29:49 ◼   ► this is cool and you didn't think this

00:29:52 ◼   ► was cool

00:29:53 ◼   ► I'm but the whole the whole blogger

00:29:55 ◼   ► mentality is sort of built on it's not

00:29:58 ◼   ► built on how many page views do I get

00:30:00 ◼   ► how many ads too i sell its really built

00:30:03 ◼   ► on you know i'm i'm trying to be

00:30:07 ◼   ► interesting to I'm trying to get you to

00:30:09 ◼   ► like me you know and by I'll give you

00:30:12 ◼   ► whatever it takes for you to sort of be

00:30:13 ◼   ► my friend and the love me it sounds

00:30:15 ◼   ► crazy but I think that's more of the the

00:30:17 ◼   ► goal so the web is about saying here's

00:30:20 ◼   ► these cool stuff check it out so it

00:30:22 ◼   ► makes sense every blogger would

00:30:23 ◼   ► immediately go to that model because

00:30:24 ◼   ► they want to be they want to have these

00:30:27 ◼   ► virtual friends they want have these

00:30:29 ◼   ► people that count on them that there's

00:30:31 ◼   ► something big the point him in the right

00:30:32 ◼   ► direction they'll be one of the first

00:30:34 ◼   ► stop they come to something happens if

00:30:37 ◼   ► there's a big story that breaks in the

00:30:39 ◼   ► macworld you know i'll probably go to

00:30:41 ◼   ► daring fireball first being your

00:30:43 ◼   ► internet click over to that big story

00:30:45 ◼   ► because well but a lot of times to my

00:30:48 ◼   ► personal pacing and style is such that

00:30:51 ◼   ► i'm usually not first and sometimes I'm

00:30:54 ◼   ► very far behind you are at least two

00:30:56 ◼   ► have anything substantial to say about

00:30:58 ◼   ► something

00:30:59 ◼   ► yeah my favorite example of that is is

00:31:02 ◼   ► whenever there's an apple event my

00:31:04 ◼   ► traffic goes through the roof especially

00:31:06 ◼   ► you know like live while it's happening

00:31:08 ◼   ► but I don't do the live blog thing and

00:31:11 ◼   ► because I'm you know most of the time on

00:31:13 ◼   ► there in the audience and I'm listening

00:31:15 ◼   ► and I'm taking notes i'm not posting

00:31:17 ◼   ► anything so at button but the site goes

00:31:21 ◼   ► nuts and it's just people reloading add

00:31:24 ◼   ► the homepage of daring fireball with

00:31:27 ◼   ► last night's last item at the top over

00:31:30 ◼   ► and over and over again waiting for me

00:31:31 ◼   ► to say something right and it is good in

00:31:35 ◼   ► a sense it's it's an honor and no and if

00:31:38 ◼   ► i had a pageview based revenue model I i

00:31:41 ◼   ► would have to have some family I guess

00:31:43 ◼   ► I'd have to live blog or something to

00:31:45 ◼   ► take advantage of that

00:31:46 ◼   ► but it's kind of cool because it's a

00:31:49 ◼   ► very nice knowing that the site is going

00:31:51 ◼   ► nuts is a very nice sort of implicit

00:31:56 ◼   ► deadline like a get your get your

00:31:59 ◼   ► thoughts together but get them up there

00:32:00 ◼   ► people are waiting you know like I don't

00:32:03 ◼   ► want to disappoint these people sort of

00:32:05 ◼   ► feeling in my gut

00:32:07 ◼   ► ya know I think that's a that feeling of

00:32:10 ◼   ► feeling like you're part of this

00:32:13 ◼   ► conversation or community and people are

00:32:15 ◼   ► sort of waiting to hear you chime in on

00:32:17 ◼   ► something is a pretty powerful a pretty

00:32:20 ◼   ► powerful feeling that definitely and my

00:32:23 ◼   ► goal with next draft basically is that

00:32:26 ◼   ► when a big news story breaks in a

00:32:28 ◼   ► presidential election was yesterday at

00:32:30 ◼   ► the academy awards were last night the

00:32:32 ◼   ► Super Bowl is Sunday that one of the

00:32:35 ◼   ► stops people assume on their day and

00:32:38 ◼   ► maybe even during the event there

00:32:39 ◼   ► thinking I wonder able to have something

00:32:41 ◼   ► weird or funny to say about that moment

00:32:43 ◼   ► tomorrow i'm looking forward to seeing

00:32:45 ◼   ► what he says about it and that feeling

00:32:48 ◼   ► is definitely what drives me and I

00:32:50 ◼   ► almost feel the responsibilities do it

00:32:52 ◼   ► but that makes me feel sort of more

00:32:54 ◼   ► connected with the news and were

00:32:56 ◼   ► connected with you the readers and I

00:32:59 ◼   ► will sort of news obsessed so I having a

00:33:02 ◼   ► take on big news events is in my DNA

00:33:05 ◼   ► so sharing those is sort of like a

00:33:07 ◼   ► pleasure for me yeah there were two of a

00:33:09 ◼   ► kind of that regard

00:33:10 ◼   ► like I remember one of the happiest

00:33:14 ◼   ► little things of like my high school

00:33:16 ◼   ► years was that you know you get your we

00:33:19 ◼   ► got our homeroom teachers assigned

00:33:21 ◼   ► randomly and I got mr. chica he was

00:33:25 ◼   ► great teacher to he was a social studies

00:33:27 ◼   ► teacher those top current events and

00:33:29 ◼   ► this is about 50 minutes into suburb

00:33:31 ◼   ► about 50 miles outside Philly but he had

00:33:33 ◼   ► a daily subscription to his office of

00:33:35 ◼   ► the Philly Enquirer which was so a there

00:33:38 ◼   ► was a daily newspaper right there when I

00:33:40 ◼   ► got to homeroom every day and he was you

00:33:42 ◼   ► know IM it i forget what he did but it

00:33:45 ◼   ► was you know shared it with you know

00:33:47 ◼   ► anybody in homeroom wanted to do it and

00:33:49 ◼   ► none of the other kids wanted to read a

00:33:50 ◼   ► newspaper so it wasn't like I had to

00:33:51 ◼   ► fight over the sections it was like I

00:33:53 ◼   ► had my own subscription to the philly

00:33:56 ◼   ► inquirer every day

00:33:57 ◼   ► and it was just great to me that was

00:33:59 ◼   ► just great because it was so clearly a

00:34:01 ◼   ► better newspaper than the the reading

00:34:04 ◼   ► eagle the local newspaper and the

00:34:08 ◼   ► Enquirer and especially in the eighties

00:34:10 ◼   ► had a host of great colonists just been

00:34:14 ◼   ► included in the you know the great sense

00:34:16 ◼   ► of the the traditional sense of being a

00:34:18 ◼   ► newspaper columnist like guys who would

00:34:21 ◼   ► write about anything you know beach from

00:34:23 ◼   ► and women did it

00:34:25 ◼   ► current events you know politics to you

00:34:28 ◼   ► know local stuff remember one time I was

00:34:30 ◼   ► a great column in Philadelphia group

00:34:33 ◼   ► crazy something average city I stuff

00:34:35 ◼   ► like this but we have this big big

00:34:38 ◼   ► Street it goes too big

00:34:40 ◼   ► north south boulevard is broad street

00:34:42 ◼   ► and broad street on both sides north and

00:34:45 ◼   ► south that separated by city hall north

00:34:46 ◼   ► broad street is north of city hall south

00:34:48 ◼   ► broad street south of city hall there's

00:34:53 ◼   ► a median strip so two lanes of traffic

00:34:55 ◼   ► or two or three lanes of traffic each

00:34:57 ◼   ► way and then one lane in the middle

00:34:59 ◼   ► that's empty in south philly you're

00:35:04 ◼   ► allowed to park there

00:35:05 ◼   ► it's between yellow lines you clearly by

00:35:08 ◼   ► the painting of the line should not be

00:35:10 ◼   ► able to park there but if you do you

00:35:11 ◼   ► will not get a ticket and so although

00:35:14 ◼   ► it's like three miles from city hall

00:35:15 ◼   ► down to you go down broad street and

00:35:17 ◼   ► then you end up at the sports complex

00:35:19 ◼   ► for the phillies and eagles play and

00:35:21 ◼   ► broad street its parking on the curbs

00:35:23 ◼   ► and parking in the middle of the street

00:35:25 ◼   ► if you park in the middle of broad

00:35:27 ◼   ► street north philly just one block one

00:35:29 ◼   ► block up above city hall you'll get a

00:35:32 ◼   ► ticket within five minutes and i'll

00:35:34 ◼   ► probably call a tow truck and it said

00:35:37 ◼   ► there was one columnist he wouldn't

00:35:38 ◼   ► write about it every week but maybe once

00:35:40 ◼   ► a year so he would you know he would

00:35:41 ◼   ► just like an annual tradition was he

00:35:43 ◼   ► would take one of the Inquirer's company

00:35:44 ◼   ► cars parking on south broad for 24 hours

00:35:48 ◼   ► see if you got a ticket never did and

00:35:50 ◼   ► then park it on north broad and the

00:35:52 ◼   ► enquirer building happened to be on

00:35:54 ◼   ► north broad and then time how long it

00:35:56 ◼   ► took to get a ticket and that to me that

00:35:59 ◼   ► was I just love stuff like that the way

00:36:00 ◼   ► that he would do it like once a year

00:36:02 ◼   ► Oh to me that was that's what I wanted

00:36:05 ◼   ► to do when I grew up

00:36:06 ◼   ► yeah weird way kind of is yeah my my

00:36:10 ◼   ► news

00:36:10 ◼   ► childhood was sort of more on the

00:36:12 ◼   ► international side than on the local

00:36:14 ◼   ► side I mean I we just our religion on

00:36:18 ◼   ► weekends was the sunday talk shows me

00:36:20 ◼   ► and my parents watched all the news if I

00:36:23 ◼   ► removed to a new city the first thing i

00:36:25 ◼   ► do is get cable and turn on Bernard Sean

00:36:27 ◼   ► see and feel like I wasn't home when I

00:36:30 ◼   ► was in college a typical phone

00:36:31 ◼   ► conversation with me my dad would the

00:36:33 ◼   ► phone ringing I'd say hello need saying

00:36:36 ◼   ► that's cooking tonight not much you'd

00:36:38 ◼   ► say everybody I think this girl blowjob

00:36:40 ◼   ► guy and basically now a few decades

00:36:44 ◼   ► later he calls and said that's cooking

00:36:46 ◼   ► and I said not much how are the kids

00:36:48 ◼   ► good battle buddy i think this Putin guy

00:36:50 ◼   ► basically are really a huge part of our

00:36:53 ◼   ► communication was about news is always

00:36:55 ◼   ► sort of been it's just part of our

00:36:57 ◼   ► family dialogues I've always sort of

00:36:59 ◼   ► been pretty news obsessed and following

00:37:02 ◼   ► it certainly more on the national scale

00:37:04 ◼   ► or international then where did you grow

00:37:06 ◼   ► up I grew up in nearest outside of San

00:37:10 ◼   ► Francisco and sheriff I'll so what was

00:37:11 ◼   ► the big newspaper I I mean our

00:37:15 ◼   ► television newspaper called the marine

00:37:16 ◼   ► IJ but most people there still remain

00:37:18 ◼   ► paper was the San Francisco Chronicle

00:37:19 ◼   ► right and a big big fat sunday edition

00:37:24 ◼   ► yeah we had a pretty big fat sunday dish

00:37:26 ◼   ► we have the pink section for

00:37:28 ◼   ► entertainment and the sports section was

00:37:30 ◼   ► actually green then call the sporting

00:37:32 ◼   ► green so I thought that was when people

00:37:35 ◼   ► ask me why I have such an excellent eye

00:37:37 ◼   ► for user interface i have to give

00:37:39 ◼   ► credits the chronicle making their

00:37:41 ◼   ► sporting green green

00:37:42 ◼   ► this seems like the sort of thing that

00:37:44 ◼   ► you have a strong opinion i know i did

00:37:45 ◼   ► which which of the network news

00:37:49 ◼   ► broadcasts was your go-to network news

00:37:51 ◼   ► broadcast you know this year it's you

00:37:55 ◼   ► mean like during the election now like

00:37:56 ◼   ► in the old days

00:37:57 ◼   ► Oh in the old days you know as soon as

00:37:59 ◼   ► we have CNN definitely soon as Ted

00:38:02 ◼   ► Turner hooked us up with that 24-hour

00:38:04 ◼   ► intravenous feed that was it now

00:38:07 ◼   ► my family was either CNN or wheel of

00:38:10 ◼   ► fortune everything I learned about life

00:38:12 ◼   ► is to learn CNN wheel of fortune learned

00:38:14 ◼   ► about society from CNN learned

00:38:16 ◼   ► everything I know

00:38:17 ◼   ► business from wheel of fortune when

00:38:20 ◼   ► somebody would buy a vowel after they

00:38:22 ◼   ► already knew the answer so we'll

00:38:24 ◼   ► fortunate my family that was like always

00:38:28 ◼   ► a teachable moments like look at this

00:38:30 ◼   ► guy but you're buying a round for or the

00:38:33 ◼   ► what's the other big mistake other big

00:38:34 ◼   ► mistake is when you know that he knows

00:38:36 ◼   ► the he knows the answer and you there's

00:38:39 ◼   ► forties you know there's going to be

00:38:41 ◼   ► forties and any weights it on like two

00:38:43 ◼   ► hundred dollars like he gets like 200

00:38:45 ◼   ► and then goes for the tea and only gets

00:38:47 ◼   ► 800 bucks it's like no now you you know

00:38:49 ◼   ► do the end and spin again to get a

00:38:51 ◼   ► bigger number for the tea right yeah no

00:38:55 ◼   ► wheel of fortune with in many ways a

00:38:57 ◼   ► pivotal pivotal part of our family we

00:38:59 ◼   ► have a role we couldn't watch TV during

00:39:01 ◼   ► dinner so we are average dinner length

00:39:03 ◼   ► was about seven minutes and once wheel

00:39:07 ◼   ► of fortune came man that combination of

00:39:09 ◼   ► the letters the prizes the blonde chick

00:39:13 ◼   ► turning the letters like there was

00:39:15 ◼   ► something for everybody in my family

00:39:17 ◼   ► that really just went right out the

00:39:18 ◼   ► window spent the next four or five years

00:39:20 ◼   ► watching eating dinner on a wheel of

00:39:23 ◼   ► fortune Glenn Fleischmann and I were

00:39:24 ◼   ► talking about game shows because he was

00:39:25 ◼   ► on when he was on the talk show a few

00:39:27 ◼   ► weeks ago because he was on Jeopardy

00:39:28 ◼   ► right on and we and I just an amount of

00:39:31 ◼   ► their time i will fortunately i'm

00:39:32 ◼   ► thinking about it more and more i really

00:39:33 ◼   ► do think I never really gave it that

00:39:35 ◼   ► much thought but I do think there really

00:39:37 ◼   ► is something to the assist sustained

00:39:40 ◼   ► success perennial popularity of that

00:39:43 ◼   ► show that has something to do with the

00:39:44 ◼   ► fact that you at home can figure out the

00:39:48 ◼   ► answer so far in advance of the puzzle

00:39:52 ◼   ► actually being solved and it can create

00:39:55 ◼   ► a lot of drama especially if you're

00:39:57 ◼   ► uncertain whether the person spinning

00:39:59 ◼   ► also knows the answer I youth you

00:40:01 ◼   ► figured it out but you're not quite sure

00:40:03 ◼   ► if they did and and you can get like I'm

00:40:06 ◼   ► thinking like rocks i remember watching

00:40:07 ◼   ► life and they get like five grand they

00:40:09 ◼   ► get the big one and you'd be like our

00:40:12 ◼   ► are theirs for ours and then if you know

00:40:15 ◼   ► it was this incredible tension of please

00:40:17 ◼   ► say are so you get all this money

00:40:19 ◼   ► don't don't screw this up there's also

00:40:22 ◼   ► the aspect of the game were it

00:40:24 ◼   ► the game was slow enough that even if

00:40:26 ◼   ► you had no idea what the puzzle is if

00:40:28 ◼   ► somebody else in your house yelled it

00:40:29 ◼   ► out

00:40:30 ◼   ► you can almost mimic them close enough

00:40:31 ◼   ► to get your last letter out just a

00:40:33 ◼   ► fraction of a second after dated for

00:40:35 ◼   ► like 10 just beat me and it does it does

00:40:39 ◼   ► play in the Hitchcock's definition of

00:40:41 ◼   ► suspense a little bit or or you know

00:40:43 ◼   ► recipe for suspense which was that you

00:40:45 ◼   ► know like his are the analogy with our

00:40:47 ◼   ► story was imagine a scenario where

00:40:49 ◼   ► there's a terrorist who's going to put a

00:40:50 ◼   ► bomb in a movie packed movie theater

00:40:53 ◼   ► everybody's first instinct in a movie or

00:40:55 ◼   ► right trying to create suspensions to

00:40:57 ◼   ► have it be a surprise and that you so

00:41:00 ◼   ► sure these people in the audience and

00:41:01 ◼   ► then boom the bomb explodes and the

00:41:03 ◼   ► audience you watching the movie or just

00:41:06 ◼   ► as surprised by this explosion as the

00:41:09 ◼   ► people on screen and he said that's all

00:41:11 ◼   ► wrong

00:41:12 ◼   ► what you do is you show the people in

00:41:14 ◼   ► the theater and then you move the camera

00:41:16 ◼   ► down underneath a little girl and you

00:41:18 ◼   ► show that the bomb is under her chair

00:41:20 ◼   ► then you go back to the audience now you

00:41:23 ◼   ► the people watching the movie are filled

00:41:25 ◼   ► with suspense because you know there's a

00:41:27 ◼   ► bomb and the characters onscreen do not

00:41:31 ◼   ► thats suspense right and wheel of

00:41:33 ◼   ► fortune has that where you can know the

00:41:35 ◼   ► answer and you don't know if the the

00:41:38 ◼   ► contestants do basically the threat of

00:41:41 ◼   ► somebody buying an unnecessary valve was

00:41:43 ◼   ► that bomb under my seat at the dinner

00:41:46 ◼   ► table for about five years of my life I

00:41:51 ◼   ► don't know I feel like game shows are a

00:41:53 ◼   ► lost art yeah there's not there they

00:41:57 ◼   ► gone overboard with all the reality

00:41:59 ◼   ► stone yeah they've been replaced with

00:42:01 ◼   ► this mishmash of reality in and game

00:42:04 ◼   ► shows you know like I guess survivors

00:42:06 ◼   ► the canonical example which is sort of a

00:42:09 ◼   ► game shows sort of a reality show but

00:42:11 ◼   ► it's it's you know just the the Hokey

00:42:17 ◼   ► pneus of a traditional game show with

00:42:19 ◼   ► buzzers and wheels and they spin and the

00:42:21 ◼   ► fact that it's so clearly shot in the

00:42:23 ◼   ► studio in Los Angeles someone's lost i

00:42:27 ◼   ► do think in a strange way game shows

00:42:29 ◼   ► were a precursor to social networks

00:42:31 ◼   ► though how so

00:42:32 ◼   ► well I've always felt there certain

00:42:35 ◼   ► television shows are classes and

00:42:37 ◼   ► television shows that there's some

00:42:38 ◼   ► people when you read them on the web you

00:42:40 ◼   ► talking like I can't believe

00:42:42 ◼   ► leave you watch that dude there's no way

00:42:45 ◼   ► you sit through wheel of fortune

00:42:46 ◼   ► oh my god beverly hills of a you know I

00:42:50 ◼   ► mean a real housewives of beverly hills

00:42:52 ◼   ► that's so brutal how can you waste your

00:42:53 ◼   ► time with that entertainment and the

00:42:55 ◼   ► truth is you can't waste your time with

00:42:57 ◼   ► those forms of entertainment

00:42:58 ◼   ► unless this is a big unless unless

00:43:00 ◼   ► there's somebody else in the room with

00:43:02 ◼   ► you if you're with your wife and you're

00:43:04 ◼   ► watching The Real Housewives of Beverly

00:43:06 ◼   ► Hills the entire time all you're doing

00:43:08 ◼   ► is talking about how stupid all the

00:43:09 ◼   ► people are is the pleasure said it once

00:43:13 ◼   ► you're done talking about all of the

00:43:15 ◼   ► other couples you know and all the other

00:43:16 ◼   ► families and you've done all the gossip

00:43:18 ◼   ► for the day is like all right let's

00:43:19 ◼   ► figure out some other people we can

00:43:20 ◼   ► gossip about her a few hours save from

00:43:23 ◼   ► these shows even game shows even

00:43:25 ◼   ► jeopardy it's sort of fun when you're by

00:43:27 ◼   ► yourself but it's much more fun you're

00:43:28 ◼   ► competing in somebody gonna do if you

00:43:31 ◼   ► look at the early days of the web some

00:43:33 ◼   ► of it was sort of interesting but

00:43:35 ◼   ► there's just some stuff it's more fun to

00:43:38 ◼   ► laugh together and then to laugh Ilona

00:43:40 ◼   ► you know last night when google released

00:43:42 ◼   ► the new maps then you know there are

00:43:44 ◼   ► about 40 jokes in my twitter stream you

00:43:46 ◼   ► know I'm part of that like you part of

00:43:49 ◼   ► the strange community that forget the 12

00:43:51 ◼   ► 12 12 concert forget any other TV that's

00:43:55 ◼   ► on forget the fact that it's you know

00:43:57 ◼   ► wednesday night might be a good time

00:44:00 ◼   ► just to relax with the family it's like

00:44:02 ◼   ► no this is a huge tectonic news story

00:44:05 ◼   ► right here the google maps app has been

00:44:08 ◼   ► approved but because there's this inside

00:44:11 ◼   ► conversation about this event that

00:44:14 ◼   ► happened where everybody sort of knows

00:44:15 ◼   ► the backstory every started to notice

00:44:17 ◼   ► the characters you can get away with

00:44:19 ◼   ► making jokes that are one line because

00:44:21 ◼   ► people know what you're referring to

00:44:23 ◼   ► it sort of adds to the story whereas

00:44:25 ◼   ► sitting home alone

00:44:27 ◼   ► it's in front of your screen reading

00:44:29 ◼   ► that the google app got releases like

00:44:30 ◼   ► okay great click what's next but because

00:44:33 ◼   ► there's a group of people talking about

00:44:35 ◼   ► it it adds so much value was i I see

00:44:39 ◼   ► what you mean what you're saying it is

00:44:40 ◼   ► that like a trashy TV show like Real

00:44:42 ◼   ► Housewives of insert any time where they

00:44:44 ◼   ► have the show is not really best seen as

00:44:48 ◼   ► a way to zone out in front of the TV in

00:44:50 ◼   ► the classic couch potato sense but

00:44:53 ◼   ► rather it's

00:44:55 ◼   ► it's fuel for conversation right i mean

00:44:59 ◼   ► i think that's this whole second screen

00:45:01 ◼   ► movement right in saying hey you can't

00:45:03 ◼   ► pay attention to something so ah you

00:45:06 ◼   ► know look down at your other screen and

00:45:08 ◼   ► and share that experience with somebody

00:45:10 ◼   ► right so now you can watch the real

00:45:11 ◼   ► housewives of beverly hills with me if

00:45:13 ◼   ► we're on IM or Twitter or whatever right

00:45:15 ◼   ► but I think in a really weird way the

00:45:17 ◼   ► television and this is one of the

00:45:19 ◼   ► reasons why I'm very protective of

00:45:20 ◼   ► television and I'm i like the web

00:45:23 ◼   ► television is like my blood and I am

00:45:26 ◼   ► very weary of how you know the new TV

00:45:29 ◼   ► revolution that it doesn't ruin and make

00:45:32 ◼   ► tea to interactive because when we were

00:45:34 ◼   ► kids

00:45:35 ◼   ► television was seen as this oh my

00:45:37 ◼   ► family's not talking to each other

00:45:39 ◼   ► anymore

00:45:40 ◼   ► everybody sitting in silence in the room

00:45:42 ◼   ► we used to sit around the dinner table

00:45:43 ◼   ► and have a conversation today TV has the

00:45:46 ◼   ► exact opposite role in our society today

00:45:48 ◼   ► if you close your laptop and just watch

00:45:51 ◼   ► a TV show it's actually one of the rare

00:45:53 ◼   ► times the whole family or a few people

00:45:55 ◼   ► my family are doing something together

00:45:57 ◼   ► at the same time and are focused on the

00:45:59 ◼   ► exact same topic and in a weird way it's

00:46:04 ◼   ► like it's a great show you're getting

00:46:06 ◼   ► nurtured another way right him if

00:46:07 ◼   ► somebody talks during madmen you're like

00:46:09 ◼   ► it stopped but if it's something stupid

00:46:13 ◼   ► like a game show or a reality show it's

00:46:15 ◼   ► actually your act to interacting with

00:46:17 ◼   ► the other person on the couch where if

00:46:21 ◼   ► the TV were off at least in my house

00:46:23 ◼   ► both laptops will be open and then be no

00:46:25 ◼   ► interaction with people right sort of

00:46:27 ◼   ► weird way I feel like that the TV is

00:46:29 ◼   ► this like 10 character on our couch that

00:46:32 ◼   ► I don't want to become so interactive

00:46:35 ◼   ► that it becomes that you can have

00:46:38 ◼   ► community while you're alone i want i

00:46:40 ◼   ► want that community still come from all

00:46:41 ◼   ► the other people on the couch

00:46:43 ◼   ► that's an interesting i kind of agree

00:46:44 ◼   ► with that and I never really thought

00:46:45 ◼   ► about it that way

00:46:47 ◼   ► I mean a take a quick break here and do

00:46:51 ◼   ► a sponsor to this Bank our sponsor of

00:46:54 ◼   ► the week

00:46:54 ◼   ► alright sure I want to thank our friends

00:46:59 ◼   ► at global delight sponsored to show all

00:47:01 ◼   ► year long they've been great supporters

00:47:03 ◼   ► of the talk show so i'm very very happy

00:47:05 ◼   ► here tho to tell you about there

00:47:07 ◼   ► our huge christmas sale starting on

00:47:10 ◼   ► December 18 it's amazing this is that

00:47:14 ◼   ► very exciting stuff

00:47:16 ◼   ► here's here's what the sale includes

00:47:18 ◼   ► boom boom is a system-wide Mac volume

00:47:22 ◼   ► booster and equalize wraps for the mac

00:47:24 ◼   ► makes you sound sound better regularly

00:47:28 ◼   ► seven bucks right now it's on sale for

00:47:31 ◼   ► four bucks right that's forty three

00:47:33 ◼   ► percent off the law voi LA like blah

00:47:37 ◼   ► that's their mac screen capture screen

00:47:41 ◼   ► recording and image editing almost like

00:47:43 ◼   ► a studio app it's sharing tool i totally

00:47:46 ◼   ► professional setup for taking screen

00:47:48 ◼   ► captures and screen recording regular

00:47:50 ◼   ► price 2999

00:47:52 ◼   ► 30 bucks right right now you can get it

00:47:54 ◼   ► for 90 95 bucks that's eighty-three

00:47:58 ◼   ► percent off i mean this is a huge sale

00:47:59 ◼   ► it's a thirty-dollar app well worth

00:48:01 ◼   ► thirty bucks you can get it for five

00:48:03 ◼   ► bucks

00:48:04 ◼   ► camera+ pro camera plus pro sponsor does

00:48:07 ◼   ► the show just two weeks ago

00:48:08 ◼   ► great great app beautiful powerful

00:48:10 ◼   ► simple camera and photo editing app for

00:48:13 ◼   ► the iphone

00:48:14 ◼   ► its celebrating its third anniversary on

00:48:16 ◼   ► 18th december i guess that's what the

00:48:18 ◼   ► why they coincided the sale with this

00:48:19 ◼   ► it's this is the app that really made

00:48:21 ◼   ► global delight a success

00:48:23 ◼   ► it's on sale right now for just one buck

00:48:25 ◼   ► ninety-nine cents that's fifty percent

00:48:28 ◼   ► off the normal price photo delight is

00:48:31 ◼   ► another great app this is the color

00:48:33 ◼   ► splashing app for the iPad you take

00:48:35 ◼   ► black-and-white photos and then you

00:48:37 ◼   ► paint over little sections of them to

00:48:38 ◼   ► recolor eyes a lot of fun you can make

00:48:41 ◼   ► some really beautiful effects with it

00:48:42 ◼   ► right now it's on sale 99 cents that's

00:48:45 ◼   ► fifty percent off and this year's best

00:48:51 ◼   ► of macworld show winner right the

00:48:52 ◼   ► 2011-2012 i should say macro best of

00:48:55 ◼   ► show winner the amazing iphone video app

00:48:57 ◼   ► it's called game your video and that's

00:49:00 ◼   ► absolutely free that's the first time

00:49:02 ◼   ► it's been free wasn't free before best

00:49:07 ◼   ► of show at macworld this year it just

00:49:09 ◼   ► one just this week it was announced by

00:49:11 ◼   ► Apple is one of the appstore best of

00:49:13 ◼   ► 2012 apps award-winning app it's amazing

00:49:17 ◼   ► it's absolutely amazing sounds too good

00:49:19 ◼   ► to be true normally two bucks

00:49:21 ◼   ► they're giving it away for free honestly

00:49:23 ◼   ► I think these people are not that I

00:49:24 ◼   ► can't believe it but it's free app game

00:49:26 ◼   ► your video so if you got a iphone and

00:49:29 ◼   ► ipod touch and ipad or mac you've got to

00:49:31 ◼   ► have some of these apps and if you don't

00:49:33 ◼   ► have an iphone and ipod touch and ipad

00:49:35 ◼   ► or mac i'd honestly don't know why you

00:49:37 ◼   ► listen to the show

00:49:39 ◼   ► it's a good chance to get these great

00:49:41 ◼   ► apps never gonna be a better chance than

00:49:43 ◼   ► during this sale and in addition to all

00:49:45 ◼   ► of that in addition if that's not enough

00:49:46 ◼   ► that they have these great apps on sale

00:49:48 ◼   ► for these great prices they're also

00:49:50 ◼   ► giving away a 16-gigabyte Wi-Fi model of

00:49:53 ◼   ► the ipad mini in a thing we retweet a

00:49:57 ◼   ► tweet to win sweepstakes you go to the

00:49:59 ◼   ► website is what you do you want to find

00:50:01 ◼   ► out anything about these apps you want

00:50:03 ◼   ► to buy these ABS you want to find out

00:50:05 ◼   ► more you want to find out about this

00:50:06 ◼   ► contest we're giving away an ipad mini

00:50:08 ◼   ► just go to their website global delight

00:50:11 ◼   ► dot-com GL OB al de el IG HT global

00:50:17 ◼   ► delight dot-com go there now you'll get

00:50:20 ◼   ► great apps and a chance to win an ipad

00:50:22 ◼   ► mini my sincere thanks to global delight

00:50:24 ◼   ► for your continuing support of the talk

00:50:27 ◼   ► show

00:50:27 ◼   ► so here's what I just one of the things

00:50:31 ◼   ► I want to talk to you about so you you

00:50:32 ◼   ► mentioned this a little bit earlier that

00:50:34 ◼   ► that David ethics kind of wound down

00:50:38 ◼   ► originally you know it was it was then

00:50:41 ◼   ► and this sort of thing does fascinate me

00:50:43 ◼   ► for four solo self you know just

00:50:46 ◼   ► self-absorbed reasons but we know the

00:50:49 ◼   ► fact that there aren't a lot of blogs

00:50:52 ◼   ► that have longevity people get into it i

00:50:55 ◼   ► mean there's not many people like cocky

00:50:57 ◼   ► who have been going for 14 consecutive

00:50:58 ◼   ► years

00:51:00 ◼   ► why--why'd why did you stop with David

00:51:04 ◼   ► ethics

00:51:04 ◼   ► I mean not that it ever was shuttered

00:51:07 ◼   ► but it ceased to be a daily thing

00:51:11 ◼   ► no it's a great question i mean i think

00:51:12 ◼   ► the short answer is that it was a

00:51:16 ◼   ► mistake

00:51:17 ◼   ► um

00:51:18 ◼   ► I think probably five to pick one

00:51:21 ◼   ► mistake that I could take back

00:51:23 ◼   ► moreover we do on the web that I just

00:51:25 ◼   ► had too many brands over the years and

00:51:30 ◼   ► that was sort of an example of that

00:51:31 ◼   ► where I i love launching new sites arm

00:51:35 ◼   ► and I love doing the branding and the

00:51:38 ◼   ► logos and the tangle mines and thinking

00:51:41 ◼   ► of something new when having a fresh

00:51:43 ◼   ► start you know I i invest in a work with

00:51:45 ◼   ► startups and the only part that I have

00:51:47 ◼   ► any passion for the first six months I

00:51:49 ◼   ► just love that sort of launching

00:51:51 ◼   ► products and whether they're my owner

00:51:53 ◼   ► helping with somebody else and you know

00:51:56 ◼   ► over the years I thought well if it's

00:51:59 ◼   ► stable medics is associated with

00:52:00 ◼   ► technology that's create something

00:52:02 ◼   ► called next draft that's associated with

00:52:04 ◼   ► news but i think because of that it

00:52:07 ◼   ► would always be times where we take

00:52:09 ◼   ► people a little bit of time to find me

00:52:11 ◼   ► again after that and it I probably had a

00:52:14 ◼   ► stronger stretch or less ups and downs

00:52:18 ◼   ► over the years if I had a single brand

00:52:19 ◼   ► the whole time if I just had Dave al.com

00:52:21 ◼   ► instead of de papel the musician getting

00:52:24 ◼   ► it first or I just stuck with David

00:52:28 ◼   ► ethics the whole way I probably think it

00:52:30 ◼   ► would have been fine to more of that

00:52:31 ◼   ► product into whatever I was into at the

00:52:33 ◼   ► time as opposed to launching and totally

00:52:36 ◼   ► new product but I've had so many brands

00:52:38 ◼   ► over the years but now that's all over

00:52:40 ◼   ► now I've been my wife has been telling

00:52:42 ◼   ► me this for years or were focused on

00:52:45 ◼   ► next draft i'm sticking with next draft

00:52:47 ◼   ► next draft is the brand and I said

00:52:49 ◼   ► you're not allowed to relaunch the new

00:52:51 ◼   ► thing i'm not i'm not allowed to rebrand

00:52:52 ◼   ► in anyway right

00:52:55 ◼   ► well why but why did why did you go away

00:52:58 ◼   ► from David expert just that you wanted

00:52:59 ◼   ► to switch to something new it was the

00:53:01 ◼   ► the appeal of a novel new thing and the

00:53:04 ◼   ► new logo in a new name and maybe it you

00:53:07 ◼   ► know slightly new format or something

00:53:08 ◼   ► like that was was irresistible

00:53:10 ◼   ► yeah i think that because it is sort of

00:53:14 ◼   ► the same thing I mean it in you know in

00:53:16 ◼   ► theory you know I mean it's the same

00:53:18 ◼   ► beat

00:53:18 ◼   ► it's the same sort of columnist style

00:53:21 ◼   ► injection of your personality into what

00:53:24 ◼   ► you're doing and links in Iowa

00:53:26 ◼   ► well I see the beat is a little the beat

00:53:27 ◼   ► and turn few me to the writing style for

00:53:29 ◼   ► sure in terms of the topic its Stefan

00:53:31 ◼   ► the next draft is all news right so that

00:53:34 ◼   ► that's the big difference why didn't I

00:53:35 ◼   ► just say hey I'm not just into

00:53:37 ◼   ► technology this is now David ethics is

00:53:39 ◼   ► going to be an all-news hope you stick

00:53:41 ◼   ► with me and if you do tell your friends

00:53:42 ◼   ► alright if I had it to do over again

00:53:44 ◼   ► that's what I would have done for sure

00:53:46 ◼   ► the reason i switch just because like I

00:53:47 ◼   ► told you I've always been obsessed with

00:53:49 ◼   ► news and these broader issues and i have

00:53:52 ◼   ► well i'm interested in technology and my

00:53:54 ◼   ► job is in technology I i feel i have

00:53:57 ◼   ► more interesting / potentially funny

00:54:00 ◼   ► things to say about other areas

00:54:02 ◼   ► ah so I've always wanted to branch out

00:54:05 ◼   ► into this up sort of broader news

00:54:08 ◼   ► category and next draft to sort of it

00:54:12 ◼   ► really isn't the sweet spot of you know

00:54:15 ◼   ► I wanted to focus on something that I

00:54:17 ◼   ► felt like I could do that my skills let

00:54:21 ◼   ► themselves go and I could do uniquely

00:54:22 ◼   ► well I can look at a hundred sites and a

00:54:25 ◼   ► couple hours and pick out 10 stories

00:54:28 ◼   ► that I'm really quite sure people will

00:54:29 ◼   ► be interested in

00:54:30 ◼   ► I can counter punch off those stories

00:54:33 ◼   ► either by writing something informative

00:54:35 ◼   ► or funny or both pretty quickly and

00:54:38 ◼   ► proofread it and I don't get nervous at

00:54:40 ◼   ► all about pressing send and go and i

00:54:44 ◼   ► really enjoyed that process so in a way

00:54:46 ◼   ► next job is really the perfect product

00:54:48 ◼   ► for my personality both my interest down

00:54:50 ◼   ► my skills whether i should have had one

00:54:54 ◼   ► brand all along i don't think there's

00:54:55 ◼   ► any doubt about that would have been a

00:54:57 ◼   ► better move and wiser people than both

00:54:59 ◼   ► of us have told me that that several

00:55:02 ◼   ► times it will take years and years of

00:55:04 ◼   ► our marriage

00:55:05 ◼   ► there's two issues i guess and play then

00:55:07 ◼   ► once the branding angle and I totally

00:55:10 ◼   ► see what you say there and I guess I

00:55:12 ◼   ► agree with your wife on but the second

00:55:15 ◼   ► one too is about format and that is one

00:55:18 ◼   ► of the things that the internet is

00:55:19 ◼   ► really a freed people like us because I

00:55:26 ◼   ► feel like I've been able to for Jenna

00:55:31 ◼   ► and you know a big part of it i've

00:55:32 ◼   ► copied a lot of it you know i mean cocky

00:55:34 ◼   ► was a huge influence on daring fireball

00:55:37 ◼   ► Dean Allen's text ism was an enormous

00:55:40 ◼   ► influence on daring fireball mark

00:55:44 ◼   ► pilgrims dive in the mark started a

00:55:49 ◼   ► little bit and it was also the same year

00:55:51 ◼   ► that damn fire bob did but you know is

00:55:54 ◼   ► sort of just the way he wrote about

00:55:55 ◼   ► technology was definitely an inspiration

00:55:57 ◼   ► but I think ultimately I've sort of over

00:56:02 ◼   ► especially after 34 years doing it sort

00:56:05 ◼   ► of wheeled it down i want to call it a

00:56:07 ◼   ► formula but there's like a a a voice to

00:56:11 ◼   ► a days or maybe even better to look at

00:56:12 ◼   ► it is like a week worth of content on

00:56:14 ◼   ► daring fireball that isn't really like

00:56:17 ◼   ► anything that came before it and it

00:56:18 ◼   ► certainly like nothing in print right i

00:56:21 ◼   ► mean like in the print days which is

00:56:23 ◼   ► probably what I would have done if I had

00:56:25 ◼   ► lived a generation earlier somehow try

00:56:27 ◼   ► to break into print but you were

00:56:30 ◼   ► hamstrung by format right if you're a

00:56:32 ◼   ► columnist for the new york times it

00:56:34 ◼   ► which is a great gig right but three

00:56:36 ◼   ► times a week every week you're writing

00:56:38 ◼   ► 750 words and it's 750 words every time

00:56:42 ◼   ► or two times a week I guess we're as we

00:56:47 ◼   ► can i can write you know 34 little

00:56:49 ◼   ► pittie one line things and then without

00:56:52 ◼   ► a 2,000 word peace one right after

00:56:55 ◼   ► another

00:56:56 ◼   ► right now i find it interesting that

00:56:59 ◼   ► you've gone back to the the real quality

00:57:04 ◼   ► of a newsletter right it's a daily next

00:57:06 ◼   ► draft is a weekday once-a-day issue

00:57:10 ◼   ► right which is eight email and and an

00:57:15 ◼   ► iOS app right but it started as as email

00:57:18 ◼   ► and in either case like i said i guess

00:57:21 ◼   ► the Nugget the nugget of delivery is the

00:57:23 ◼   ► issue right and the issue contains 10

00:57:26 ◼   ► items so instead of sending out 10 posts

00:57:28 ◼   ► a day or 10 emails a day or 10 whatever

00:57:31 ◼   ► the day there's one issue and the issue

00:57:32 ◼   ► has 10 items right curious what drew you

00:57:36 ◼   ► back to that and it does seem like that

00:57:38 ◼   ► your natural format

00:57:40 ◼   ► yeah it's interesting when i first did

00:57:43 ◼   ► next draft as a younger man with more

00:57:45 ◼   ► red well i actually had a column and

00:57:47 ◼   ► lead of the

00:57:48 ◼   ► at the lead of the whole thing so I'd

00:57:51 ◼   ► write a column and add link to the day's

00:57:53 ◼   ► most interesting news

00:57:56 ◼   ► I just there's something about the for

00:57:59 ◼   ► my first of all email in general in

00:58:01 ◼   ► these days the app also i think there's

00:58:03 ◼   ► when I first relaunch next draft about a

00:58:07 ◼   ► year-and-a-half ago a friend of mine who

00:58:08 ◼   ► had used to read it said he should be

00:58:09 ◼   ► launched next draft would love it they

00:58:11 ◼   ► need and I kept saying I don't get it

00:58:13 ◼   ► right now people have twitter facebook

00:58:15 ◼   ► they're overwhelmed by news that keeps

00:58:18 ◼   ► flowing in they don't want another news

00:58:20 ◼   ► source and my friend are you know what

00:58:22 ◼   ► they need is a new source that somebody

00:58:25 ◼   ► else goes out there and deals with the

00:58:27 ◼   ► flood and then says here's 10 things i'm

00:58:29 ◼   ► pretty sure be interested in and you

00:58:31 ◼   ► don't have to worry about following

00:58:33 ◼   ► every incoming links for the rest of it

00:58:36 ◼   ► so I was sort of dubious but because i

00:58:39 ◼   ► loved it so much when I did it's always

00:58:40 ◼   ► been my favorite thing to do on the

00:58:42 ◼   ► internet I I sort of launched again and

00:58:44 ◼   ► I I followed a really similar format

00:58:46 ◼   ► from before but I do I think of it as a

00:58:49 ◼   ► column with links arm it has numbers so

00:58:54 ◼   ► it's easier people to sort of scroll

00:58:56 ◼   ► through and know when it's going to

00:58:58 ◼   ► start an end or on the iphone and ipad

00:59:01 ◼   ► app you can sort of swipe through it

00:59:02 ◼   ► know how your where you are in the story

00:59:04 ◼   ► but ultimately i do think of it is sort

00:59:07 ◼   ► of its my column on today with links are

00:59:12 ◼   ► a lot of people tell me that they never

00:59:15 ◼   ► click on the links he they just read it

00:59:18 ◼   ► they get enough of an overview so that

00:59:20 ◼   ► you know they enjoy reading it getting

00:59:22 ◼   ► my overview of the day's news and they

00:59:24 ◼   ► feel like they have enough data to you

00:59:26 ◼   ► know sort of p semi-interesting at a

00:59:28 ◼   ► dinner party that night them probably

00:59:31 ◼   ► the most common user will click through

00:59:33 ◼   ► on one or two things maybe three

00:59:37 ◼   ► so there's something about it that is

00:59:39 ◼   ► sort of this story that like doing and I

00:59:41 ◼   ► like be able to refer back to other

00:59:43 ◼   ► stuff there's certain limitations you

00:59:45 ◼   ► know if a big story breaks 10 minutes

00:59:47 ◼   ► after I published my newsletter

00:59:49 ◼   ► that's a bit of a drag but i do i love

00:59:54 ◼   ► something about that newsletter feel I

00:59:56 ◼   ► think about you there will be a blog

00:59:57 ◼   ► version

00:59:59 ◼   ► our veterans

00:59:59 ◼   ► our veterans

01:00:00 ◼   ► sure of it but I there's something I've

01:00:02 ◼   ► always loved about email and I feel like

01:00:04 ◼   ► the app sort of mimics that experience

01:00:07 ◼   ► without all the clutter your inbox you

01:00:09 ◼   ► know there's been so much criticism of

01:00:11 ◼   ► email over the years especially not

01:00:13 ◼   ► entirely limited but especially among

01:00:16 ◼   ► you know people in our industry that get

01:00:18 ◼   ► 15 million of the day and feel compelled

01:00:21 ◼   ► to update us on the status of their

01:00:23 ◼   ► inbox on twitter which is to me the one

01:00:26 ◼   ► thing more irritating than a crowded

01:00:27 ◼   ► clutter inbox you know what I've started

01:00:29 ◼   ► doing recently and I i got away with

01:00:32 ◼   ► this from this years ago and I sort of

01:00:34 ◼   ► was relying on filters and stuff like

01:00:36 ◼   ► that

01:00:37 ◼   ► what I've started doing is when I

01:00:39 ◼   ► encounter an email and I'm annoyed by it

01:00:41 ◼   ► and I know that it's you know it's not

01:00:43 ◼   ► an email from a person it's it's some

01:00:45 ◼   ► sort of automated email from annoyed by

01:00:48 ◼   ► it

01:00:48 ◼   ► I've gone back to going to the bottom

01:00:50 ◼   ► clicking the unsubscribe link and I'm

01:00:53 ◼   ► opting out of whatever the hell it is

01:00:54 ◼   ► and going through and I've found that my

01:00:58 ◼   ► email has been it i don't know there's

01:01:01 ◼   ► something about that that and I think

01:01:03 ◼   ► that's the complaint a lot of people

01:01:04 ◼   ► have is that you look at your inbox and

01:01:06 ◼   ► you can just tell by scanning it before

01:01:08 ◼   ► you start reading messages that a lot of

01:01:10 ◼   ► it is shit you don't want to read right

01:01:12 ◼   ► right and I got to a point where i would

01:01:14 ◼   ► just you know I was only one more click

01:01:17 ◼   ► on the down arrow from going past the 1i

01:01:19 ◼   ► don't want to read but I find that I'm

01:01:23 ◼   ► actually happier if i take a little bit

01:01:24 ◼   ► of time to try to keep the crap out in

01:01:27 ◼   ► the first place

01:01:28 ◼   ► it's just it makes me more likely to

01:01:30 ◼   ► even go and check my email right I'm

01:01:33 ◼   ► gonna I've always found myself to be a

01:01:35 ◼   ► little defensive about email because it

01:01:37 ◼   ► gets criticized so much but i don't

01:01:39 ◼   ► think that the medium is the problem i

01:01:41 ◼   ► think the content is the problem just

01:01:43 ◼   ► most emails suck right so people assume

01:01:47 ◼   ► that email sucks i think email is

01:01:48 ◼   ► actually was nice at the outset and I

01:01:51 ◼   ► think actually in the day of Twitter and

01:01:53 ◼   ► Facebook we are constantly and undated

01:01:55 ◼   ► by incoming content is actually in a

01:01:58 ◼   ► strange way are even more valuable

01:02:02 ◼   ► because you

01:02:05 ◼   ► in with twitter you know that the links

01:02:07 ◼   ► go by the streams go by the stories on

01:02:09 ◼   ► you know we talked about how many tabs

01:02:12 ◼   ► we have open it all sort of passes by

01:02:14 ◼   ► you're not sure where you saw something

01:02:15 ◼   ► or how it related to something else you

01:02:18 ◼   ► saw but email is always just like right

01:02:20 ◼   ► where you left it

01:02:21 ◼   ► you know I started reading this email I

01:02:23 ◼   ► know exactly where it is it's right

01:02:24 ◼   ► where I left and I can go finish it

01:02:26 ◼   ► later if I want to you know do I

01:02:29 ◼   ► acknowledge that for many people

01:02:31 ◼   ► especially in you know industries that

01:02:34 ◼   ► they sort of have a ton of coworkers

01:02:36 ◼   ► sending them thousands of emails a day

01:02:39 ◼   ► paid email for sure that's why i

01:02:41 ◼   ► launched my iOS app and sort of said

01:02:44 ◼   ► it's the exact same sort of private

01:02:45 ◼   ► intimate experience something you can

01:02:49 ◼   ► count on being there that doesn't sort

01:02:51 ◼   ► of just scroll by without you right but

01:02:54 ◼   ► it's out of your inbox nautical it makes

01:02:56 ◼   ► sense because and it doesn't seem it

01:02:59 ◼   ► feels natural because like i said to me

01:03:01 ◼   ► they feel like daily issues and anywhere

01:03:04 ◼   ► where to cut the idea of an issue makes

01:03:07 ◼   ► sense is a natural for next graph and

01:03:09 ◼   ► then the app feels just as it doesn't

01:03:12 ◼   ► feel like it's a newsletter

01:03:14 ◼   ► oh and you can read it through an app if

01:03:16 ◼   ► you know the one you're gonna read it in

01:03:18 ◼   ► the app it feels just as natural as

01:03:20 ◼   ► reading the reading an email

01:03:23 ◼   ► yeah well I'm glad that's definitely

01:03:25 ◼   ► definitely the goal

01:03:27 ◼   ► uh when when how did you decide what's

01:03:30 ◼   ► your schedule like like you work in the

01:03:32 ◼   ► morning or do you do start doing the

01:03:35 ◼   ► next day's issue that the afternoon

01:03:37 ◼   ► before like when do you put an issue did

01:03:39 ◼   ► you know what's your schedule like

01:03:40 ◼   ► everyday

01:03:41 ◼   ► yeah i'm gonna basically i never really

01:03:43 ◼   ► turn off on that topic and finding

01:03:45 ◼   ► stories so you know I'll always check at

01:03:49 ◼   ► least once a few sites the night before

01:03:51 ◼   ► to make sure i'm not gonna miss anything

01:03:52 ◼   ► that you know like like we said it's

01:03:55 ◼   ► called transient it goes away by the

01:03:56 ◼   ► next morning sometimes

01:03:58 ◼   ► so I'll always check things but my heart

01:04:02 ◼   ► schedules more i usually get into my

01:04:04 ◼   ► office around eight or so and I just

01:04:07 ◼   ► crank for the next three-and-a-half four

01:04:08 ◼   ► hours half that time or so is finding

01:04:11 ◼   ► the stories and the other half is sort

01:04:13 ◼   ► of riding proofread for Madame are

01:04:16 ◼   ► pretty old-school i write it all and be

01:04:18 ◼   ► be added and just paste it into a web

01:04:20 ◼   ► format mailchimp and set out there is a

01:04:24 ◼   ► little one big difference you have from

01:04:26 ◼   ► what i have therefore and it's it so

01:04:28 ◼   ► it's really like almost retro is that

01:04:31 ◼   ► when an issue goes out especially with

01:04:33 ◼   ► the email i guess you could fix it in

01:04:35 ◼   ► the app but if you have a typo

01:04:36 ◼   ► it's in there right on it it makes me

01:04:40 ◼   ► not I certainly proofread before I

01:04:42 ◼   ► publish but I I'm certainly far lazier

01:04:45 ◼   ► than i would be otherwise and you know

01:04:48 ◼   ► my typical style is to proofread myself

01:04:51 ◼   ► but I do it quickly publish and then pay

01:04:54 ◼   ► attention to my email and Twitter for

01:04:56 ◼   ► the next five minutes to fix any type of

01:04:58 ◼   ► right because they're going to be

01:04:59 ◼   ► reported

01:05:00 ◼   ► uh-huh whereas that does not mean that

01:05:02 ◼   ► ain't going to work with a newsletter

01:05:04 ◼   ► right now I always tell people if you

01:05:06 ◼   ► want to test and be sure people are

01:05:08 ◼   ► really reading your stuff just put a

01:05:11 ◼   ► typo in the first paragraph so so

01:05:15 ◼   ► especially like the one that's like a

01:05:16 ◼   ► pet peeve type out right yeah it's still

01:05:18 ◼   ► not the apostrophe out of its that you

01:05:21 ◼   ► know major connection part is that when

01:05:24 ◼   ► you get to feel the email and say like

01:05:25 ◼   ► I'm sure I'm not the first person to

01:05:27 ◼   ► tell you this but and then it falls with

01:05:29 ◼   ► three paragraphs on the different

01:05:31 ◼   ► meaning of its and it's alright and then

01:05:33 ◼   ► you have to email the bags yeah actually

01:05:35 ◼   ► nobody else bothered it was just you

01:05:37 ◼   ► thanks you know I made a name for that

01:05:39 ◼   ► typo and it never caught on

01:05:41 ◼   ► I'd still like it to catch on i call it

01:05:44 ◼   ► in it so that sounds good and it's

01:05:46 ◼   ► either way it's it and it so is writing

01:05:50 ◼   ► one of the IT apostrophe s or or IITs

01:05:53 ◼   ► where what you wanted was the other one

01:05:55 ◼   ► either 1 it's in itself and then you

01:05:58 ◼   ► could just say to someone you have an it

01:05:59 ◼   ► so in the first paragraph right

01:06:01 ◼   ► ya i ti TSO it so let's try to make that

01:06:06 ◼   ► we make that catch on i'll do that next

01:06:08 ◼   ► time somebody the next 30 times somebody

01:06:10 ◼   ► emails me

01:06:11 ◼   ► not that i will respond and thanks for

01:06:13 ◼   ► giving me the heads-up about the endzone

01:06:14 ◼   ► the other 12 is that there's this weird

01:06:16 ◼   ► history and internet culture of it being

01:06:18 ◼   ► deemed rude to point out that somebody

01:06:20 ◼   ► made a grammatical or spelling mistake

01:06:22 ◼   ► and therefore sometimes when people

01:06:24 ◼   ► write to me they'll be extraordinarily

01:06:26 ◼   ► apologetic like a almost over the top

01:06:28 ◼   ► apologetic I can't believe I'm bringing

01:06:31 ◼   ► this up to you and I'm so sorry i really

01:06:32 ◼   ► love your site i've been reading it for

01:06:33 ◼   ► years i have made by your t-shirts and I

01:06:36 ◼   ► hate to tell you this but you use the

01:06:37 ◼   ► you know you you've got a TA gir where

01:06:40 ◼   ► you meant theyíre ' yard in the third

01:06:43 ◼   ► paragraph of this piece and then I

01:06:45 ◼   ► always write back and like no apologies

01:06:46 ◼   ► i did you know if readers didn't point

01:06:48 ◼   ► this out I've never catch them

01:06:50 ◼   ► yeah I yeah I probably different with

01:06:52 ◼   ► you there i like that i like the several

01:06:54 ◼   ► paragraphs of love that preceded by hate

01:06:56 ◼   ► it I hate it I feel bad because I feel

01:06:58 ◼   ► like there's people out there who see

01:07:00 ◼   ► these are seeing typos and aren't

01:07:02 ◼   ► reporting them to me because they're

01:07:03 ◼   ► there they're so apologetic that they

01:07:06 ◼   ► don't even want to send them to me

01:07:07 ◼   ► well you know you can trust from our

01:07:11 ◼   ► relationship that if I ever email you

01:07:13 ◼   ► notify about a typo it's mostly because

01:07:15 ◼   ► i want you to link to one of my projects

01:07:17 ◼   ► I don't want compliments so you did you

01:07:24 ◼   ► find yourself at you dude you you don't

01:07:26 ◼   ► have a problem editing your own pros i

01:07:28 ◼   ► do i find myself usually repulsed by my

01:07:30 ◼   ► own writing especially when it's fresh

01:07:32 ◼   ► like when i'm done writing it

01:07:34 ◼   ► yeah I have a secret friend who's always

01:07:38 ◼   ► on IM during the day when i'm wrapping

01:07:40 ◼   ► who for some reason enjoys next draft

01:07:43 ◼   ► and thinks it's a worthy use of my time

01:07:46 ◼   ► with or without a revenue model and is

01:07:50 ◼   ► so I've ever problem is you don't need

01:07:52 ◼   ► the whole thing proof read but

01:07:53 ◼   ► occasionally I'll have one or two

01:07:55 ◼   ► sections that I feel like I'm not sure

01:07:59 ◼   ► works or if this joe going too far or in

01:08:03 ◼   ► somebody else's eyes to to look at it

01:08:05 ◼   ► yeah and he this guy's name is Morty

01:08:07 ◼   ► he's a lot more literal than I am so

01:08:09 ◼   ► sometimes I'll have six or seven cups of

01:08:12 ◼   ► coffee and sort of get a little too

01:08:14 ◼   ► wound up and

01:08:15 ◼   ► I'm firing off some tweets not just got

01:08:18 ◼   ► it going on and then I'll sort of a

01:08:19 ◼   ► paragraph that the joke is sort of an

01:08:22 ◼   ► inside joke between me and my myself so

01:08:25 ◼   ► occasional run one of those by him too

01:08:27 ◼   ► and in the process if he tells me that I

01:08:29 ◼   ► have an apostrophe in one of my it sews

01:08:31 ◼   ► then you know that's just the shit so i

01:08:35 ◼   ► think i read about it on next draft

01:08:37 ◼   ► actually last was it last week that this

01:08:39 ◼   ► story i'm sure you put it in next draft

01:08:41 ◼   ► but i think it's where i first thought

01:08:43 ◼   ► was the the news that somebody's some

01:08:45 ◼   ► scientists have said that that drinking

01:08:47 ◼   ► excessive amounts of coffee is is good

01:08:49 ◼   ► for you that the people who drink i

01:08:52 ◼   ► don't know i forget what that what the

01:08:53 ◼   ► cutoff was but a fair amount of coffee

01:08:55 ◼   ► everyday have significantly higher life

01:08:58 ◼   ► or are statistically relevant longer

01:09:02 ◼   ► life expectancy

01:09:04 ◼   ► yeah they're just to have to die right

01:09:06 ◼   ► but I see and I know that I'm a total

01:09:08 ◼   ► hypocrites not the right word but I when

01:09:14 ◼   ► news about like the stuff that i liked

01:09:16 ◼   ► it take coffee booze when it says that

01:09:20 ◼   ► it's good for you

01:09:21 ◼   ► I i jump all over it and I read it and

01:09:24 ◼   ► and i love it and then when something

01:09:25 ◼   ► comes out you know that points the other

01:09:27 ◼   ► way I just a it doesn't apply to me

01:09:30 ◼   ► yeah you just explained all of media

01:09:32 ◼   ► right there

01:09:33 ◼   ► why MSNBC only has left wingers and Fox

01:09:37 ◼   ► only as right-wingers you know and I

01:09:38 ◼   ► don't feel like on that way politically

01:09:40 ◼   ► i do I like to read

01:09:43 ◼   ► well written pieces from the opposing

01:09:45 ◼   ► view i tend to be liberal i tend to vote

01:09:48 ◼   ► democrat i like to read some of the you

01:09:53 ◼   ► know certainly not the Tea Party types

01:09:54 ◼   ► but they're certainly the reasonable

01:09:56 ◼   ► types you know I like to read George

01:09:58 ◼   ► well once in a while I like to see what

01:09:59 ◼   ► what you know I like to open my mind to

01:10:01 ◼   ► stuff like that but when it comes to the

01:10:03 ◼   ► coffee I don't want to rely on here

01:10:05 ◼   ► about problems that you get from

01:10:06 ◼   ► drinking too much coffee right well you

01:10:08 ◼   ► need your stuff for claims powder so you

01:10:09 ◼   ► got to read some of the dummies once in

01:10:11 ◼   ► awhile

01:10:11 ◼   ► alright trying to think anything else

01:10:14 ◼   ► before we should I talk about google

01:10:16 ◼   ► maps so you mentioned that the google

01:10:18 ◼   ► maps app as we record today on

01:10:21 ◼   ► what is the thursday the December 13th

01:10:24 ◼   ► google google maps iphone app hit hit

01:10:26 ◼   ► last night you know i have two things I

01:10:29 ◼   ► want to say about that one was there was

01:10:30 ◼   ► this crazy story on all things D that

01:10:34 ◼   ► they promoted as an exclusive and Kara

01:10:36 ◼   ► Swisher tweeted it and it was this big

01:10:38 ◼   ► story on all things D last night which

01:10:40 ◼   ► was that they had an exclusive which was

01:10:44 ◼   ► that Google Maps was coming out later

01:10:45 ◼   ► that and it's like a 700 word article

01:10:48 ◼   ► and I the thing that struck me about is

01:10:51 ◼   ► you know my technician if they found out

01:10:53 ◼   ► obviously they had a source who

01:10:54 ◼   ► confirmed before everybody else knew

01:10:57 ◼   ► that google maps for iphone was coming

01:10:59 ◼   ► out last night well that is news but if

01:11:01 ◼   ► the entirety of what you know can fit in

01:11:03 ◼   ► a tweet then it should just be a tweet

01:11:05 ◼   ► right just tweet it right this incessant

01:11:09 ◼   ► desire for exclusives and the page view

01:11:11 ◼   ► driven mindset that would make you write

01:11:13 ◼   ► an article they don't have screenshots

01:11:15 ◼   ► they didn't get to use it wasn't a

01:11:17 ◼   ► review of it they didn't have the app

01:11:19 ◼   ► yet

01:11:19 ◼   ► all they had was the knowledge with that

01:11:21 ◼   ► it was coming out yeah well it's that's

01:11:24 ◼   ► kind of stuff is mostly an SEO play all

01:11:26 ◼   ► learned from the folks over at the

01:11:29 ◼   ► huffington post you know think about

01:11:31 ◼   ► what people are going to be searching

01:11:32 ◼   ► for the next 45 minutes and have a

01:11:34 ◼   ► headline up that matches that I didn't

01:11:36 ◼   ► even think about that angle this so what

01:11:38 ◼   ► time is the super bowl

01:11:39 ◼   ► I guarantee they'll be on a big headline

01:11:41 ◼   ► on huffington post the day before the

01:11:43 ◼   ► superbowl that will say what time is the

01:11:45 ◼   ► super bowl and they'll come up first and

01:11:48 ◼   ► the worst part is they don't answer the

01:11:50 ◼   ► question right away the article right

01:11:52 ◼   ► then I care about that they just want

01:11:53 ◼   ► the page view right you really expect

01:11:55 ◼   ► the truth is even a lot of technology

01:11:57 ◼   ► news it's funny right because you're

01:11:59 ◼   ► you're sort of breaking exclusives at a

01:12:02 ◼   ► time at night when there's like 16 of us

01:12:05 ◼   ► to give a shit and we already know it

01:12:08 ◼   ► so of course there's always this weird

01:12:09 ◼   ► thing also you know there's a sort of

01:12:10 ◼   ► race to inform the 12 people who care

01:12:13 ◼   ► about something you already know it

01:12:15 ◼   ► yeah i hear this article and i don't i

01:12:18 ◼   ► tend to fall you know because you tend

01:12:20 ◼   ► to follow people you who see things the

01:12:22 ◼   ► way you do at least on Twitter so the

01:12:23 ◼   ► people i follow tend to be the type who

01:12:25 ◼   ► are opposed to that and and it's like an

01:12:26 ◼   ► endless it's almost like an in-joke

01:12:28 ◼   ► among a bunch of us that putting

01:12:30 ◼   ► exclusive in a headline is is it haha it

01:12:34 ◼   ► like

01:12:34 ◼   ► every time I see it just it rings it

01:12:37 ◼   ► will move it just don't know greats up

01:12:40 ◼   ► on me

01:12:40 ◼   ► yeah certainly like with the john mcafee

01:12:42 ◼   ► story you know everybody had an

01:12:43 ◼   ► exclusive with him

01:12:44 ◼   ► here's like crazy guy standing on a

01:12:46 ◼   ► corner in Guatemala mumbling to himself

01:12:49 ◼   ► that's not an exclusive we can all hear

01:12:51 ◼   ► him but they are all exclusive call it

01:12:56 ◼   ► out

01:12:57 ◼   ► yeah I heard it from a slightly

01:12:58 ◼   ► different angle than these other 12

01:13:00 ◼   ► watermelons did and part of it is that

01:13:03 ◼   ► it's a total internet ism because it's

01:13:05 ◼   ► all about in a again the old days there

01:13:07 ◼   ► was never like in the print days there

01:13:10 ◼   ► nobody ever put the word exclusive and a

01:13:11 ◼   ► headline there was no need to write if

01:13:14 ◼   ► you were first your first and everybody

01:13:16 ◼   ► had to wait another day to catch up

01:13:17 ◼   ► anyway right the exclusive was inherent

01:13:21 ◼   ► right like New York Times had an

01:13:22 ◼   ► exclusive a bit of news about I don't

01:13:25 ◼   ► know the war in Afghanistan they just

01:13:27 ◼   ► you know they still do this that has

01:13:28 ◼   ► stood as they don't put exclusive in the

01:13:30 ◼   ► headline at the new york times but it

01:13:32 ◼   ► was exclusive for a day right it was

01:13:35 ◼   ► because nobody else here took another

01:13:36 ◼   ► day for you to Washington Post to get

01:13:38 ◼   ► another issue out so it would you didn't

01:13:41 ◼   ► have to tell people something was

01:13:42 ◼   ► exclusive it was exclusive now people

01:13:45 ◼   ► put exclusive in the headline and as

01:13:47 ◼   ► soon as it comes out everybody's linking

01:13:48 ◼   ► to it anyway and it's not exclusive

01:13:50 ◼   ► yeah I mean I guess that's what bothers

01:13:53 ◼   ► me when things were exclusive because of

01:13:55 ◼   ► the nature of print nobody ever had to

01:13:57 ◼   ► say they were exclusive now people brag

01:13:59 ◼   ► about things being exclusive and they're

01:14:01 ◼   ► not there is nothing exclusive about it

01:14:04 ◼   ► i also as a related thing that I find

01:14:07 ◼   ► incredibly thorough but it's angering or

01:14:10 ◼   ► humorous or maybe some combination of

01:14:11 ◼   ► both is the live tweeting and live

01:14:14 ◼   ► blogging of events that every single

01:14:17 ◼   ► person in your twitter stream is already

01:14:19 ◼   ► live blog your life treating with but

01:14:21 ◼   ► with no irony no added value no joke so

01:14:25 ◼   ► i admit i like to eat every apple event

01:14:27 ◼   ► from the comfort of my own desk here in

01:14:30 ◼   ► San Francisco but I mean I'm just making

01:14:32 ◼   ► jokes you're adding color right like I

01:14:35 ◼   ► just it's incredible that people are

01:14:38 ◼   ► absolutely seriously saying like oh the

01:14:42 ◼   ► new phone is gonna have a camera in the

01:14:44 ◼   ► front and it does 10 more pixels you

01:14:46 ◼   ► know what it's like

01:14:47 ◼   ► you know that you're the 48 first and

01:14:50 ◼   ► say that's right and its really not

01:14:52 ◼   ► urgent comes out in a month and half

01:14:54 ◼   ► anyway back is now aluminum not glass

01:14:56 ◼   ► yeah I and everybody does it but it's

01:14:59 ◼   ► like at least add an opinion or a joke

01:15:02 ◼   ► or something

01:15:03 ◼   ► alright got a hundred forty characters

01:15:04 ◼   ► at least make three or four those

01:15:05 ◼   ► characters something I don't already

01:15:07 ◼   ► know but I guess people get obsessed

01:15:10 ◼   ► with that stuff you know like I i have a

01:15:13 ◼   ► couple friends who they don't tweet much

01:15:15 ◼   ► but every now and then just get really

01:15:17 ◼   ► into a football game and they'll just

01:15:18 ◼   ► start tweeting specific place from the

01:15:21 ◼   ► game as if we're all watching together

01:15:23 ◼   ► they don't name the game they just sort

01:15:25 ◼   ► of say like Oh sweep left goes for to

01:15:28 ◼   ► second and seven not it it's like I'm

01:15:32 ◼   ► just not sure how that's adding any

01:15:34 ◼   ► value and that's always see live

01:15:36 ◼   ► tweeting right it's like I can see its

01:15:38 ◼   ► second and seven that's not a tweet dude

01:15:39 ◼   ► let's go putting putting exclusive and a

01:15:42 ◼   ► headline is is it is no better than

01:15:45 ◼   ► putting first ! in a comment under the

01:15:49 ◼   ► article it just telling people that

01:15:51 ◼   ► you're the first to write this you know

01:15:53 ◼   ► yeah crazy so the google math with what

01:15:57 ◼   ► you do what do what do you think you

01:15:59 ◼   ► have give what you think of the new I

01:16:00 ◼   ► Apple maps you you probably don't leave

01:16:02 ◼   ► the bay area much the Apple maps are

01:16:04 ◼   ► pretty good out there right yeah I

01:16:05 ◼   ► didn't find them that terribly i was

01:16:07 ◼   ► mostly just reading about it on the

01:16:09 ◼   ► problems people having and you know

01:16:11 ◼   ► definitely hearing about a lot of the

01:16:13 ◼   ► frustrations and apple about it

01:16:15 ◼   ► are you know honestly i'm not a huge map

01:16:19 ◼   ► to user marry me neither so I do is find

01:16:22 ◼   ► it i find it hard to to write about in

01:16:25 ◼   ► the rare circumstance that I don't don't

01:16:27 ◼   ► know where something is I either just

01:16:28 ◼   ► like ask somebody will know where i just

01:16:30 ◼   ► i will use google maps or something on

01:16:32 ◼   ► the web and just sort of take a quick

01:16:34 ◼   ► glance at it and say okay that's the

01:16:36 ◼   ► directions i don't really I'm not the

01:16:38 ◼   ► type to open up a nap and say okay turn

01:16:40 ◼   ► left at here you know maybe that's

01:16:42 ◼   ► because I'm little insular here you know

01:16:44 ◼   ► it tends to happen to us old internet

01:16:46 ◼   ► people I probably I'm about as far from

01:16:48 ◼   ► my desk as ever