The Talk Show

00:00:00 ◼   ► it's getting time is getting close you

00:00:01 ◼   ► can you feel it getting tired to to to

00:00:04 ◼   ► put the Yankees logo up on daring

00:00:05 ◼   ► fireball but always there baseball on

00:00:07 ◼   ► last night there was a little baseball

00:00:08 ◼   ► on that oh ok

00:00:10 ◼   ► huh how'd that go it was the most

00:00:15 ◼   ► exciting game i've ever seen i was

00:00:20 ◼   ► worried that you say that every year you

00:00:22 ◼   ► know what though that really was i

00:00:24 ◼   ► mean--and and it was going to

00:00:27 ◼   ► everybody's just gonna already just

00:00:28 ◼   ► stopped listening to the show yeah we're

00:00:30 ◼   ► gonna have to cut this out i don't know

00:00:32 ◼   ► but what happened is that Alex Rodriguez

00:00:35 ◼   ► the Yankee everybody loves to hate even

00:00:38 ◼   ► Yankee fans Lofton who has been having a

00:00:41 ◼   ► horrendous slump in the postseason was

00:00:45 ◼   ► due up with his team down the Yankees

00:00:47 ◼   ► down by one run with one out in the

00:00:50 ◼   ► ninth inning when when Rodriguez was due

00:00:54 ◼   ► up and he didn't come out of the dugout

00:00:57 ◼   ► and I saw somebody else i really had

00:01:00 ◼   ► this moment where I thought am I having

00:01:02 ◼   ► a stroke because it didn't make any

00:01:03 ◼   ► sense like I was already to be sick

00:01:05 ◼   ► watching alex rodriguez has been

00:01:06 ◼   ► striking out like he's been striking out

00:01:08 ◼   ► like Bugs Bunny like two times Pratt

00:01:10 ◼   ► that I like he'll get six strikes and

00:01:14 ◼   ► then all the sudden two outs and one

00:01:15 ◼   ► that because he struck out twice

00:01:16 ◼   ► I'm sick about it because he's here is

00:01:18 ◼   ► up with one out and he's been striking

00:01:20 ◼   ► out it that every time is up

00:01:22 ◼   ► he doesn't come out of the dugout and I

00:01:23 ◼   ► i I'd I really thought maybe I was

00:01:25 ◼   ► having a stroke or something or maybe

00:01:27 ◼   ► the game maybe the game at the bar maybe

00:01:29 ◼   ► they had it on like a tivo or something

00:01:30 ◼   ► and and somebody back back there that

00:01:33 ◼   ► rebounded or something can't believe it

00:01:35 ◼   ► didn't understand it you know my fear

00:01:38 ◼   ► people people often ask about you is how

00:01:42 ◼   ► how you could be a fan of the yankees

00:01:45 ◼   ► and the cowboys and also be a fan or you

00:01:49 ◼   ► know perennial winners and also be a fan

00:01:52 ◼   ► of apple for years when Apple was down

00:01:55 ◼   ► in the dumps and I figured this out

00:01:58 ◼   ► years ago is that the reason the reason

00:02:01 ◼   ► that your fans of all these

00:02:02 ◼   ► organizations is not because they're

00:02:05 ◼   ► winners or losers as it's because that

00:02:07 ◼   ► you get into more arguments by being

00:02:10 ◼   ► fans of those

00:02:11 ◼   ► organizations yeah how does my wife put

00:02:15 ◼   ► my wife puts it that I'm drawn to the

00:02:17 ◼   ► teams that their lightning rods I guess

00:02:21 ◼   ► something like that she's a good way of

00:02:22 ◼   ► putting it that now some some kind of

00:02:24 ◼   ► curse words 20 is gonna say there must

00:02:26 ◼   ► be an event there's an F there's an F

00:02:28 ◼   ► bomb in there

00:02:29 ◼   ► ok now I've told this story before i

00:02:33 ◼   ► believe on the show but it was probably

00:02:35 ◼   ► a long time ago so you can always repeat

00:02:37 ◼   ► it I that it used to be in the early

00:02:39 ◼   ► years and I've always done this is is

00:02:42 ◼   ► daring fireball when the Yankees get

00:02:43 ◼   ► into the by the time they get to the

00:02:46 ◼   ► second round of the postseason League

00:02:47 ◼   ► Championship Series if they're still in

00:02:49 ◼   ► it then I change the logo on daring

00:02:51 ◼   ► fireball the yankees logo and in the

00:02:54 ◼   ► first half of the decade of writing

00:02:57 ◼   ► daring fireball that the emails i used

00:02:59 ◼   ► to get were I can't believe you're a

00:03:03 ◼   ► Yankees fan

00:03:04 ◼   ► why aren't and like Apple you should why

00:03:07 ◼   ► don't you like Microsoft right the

00:03:09 ◼   ► Yankees equal microsoft friend can

00:03:11 ◼   ► please so it does it did not compute

00:03:13 ◼   ► now though the last couple of years when

00:03:16 ◼   ► i put it up the emails I get our course

00:03:19 ◼   ► your you think I'm spending a lot of

00:03:21 ◼   ► Apple you asshole right again to me see

00:03:26 ◼   ► and I see it like you do like it's not

00:03:29 ◼   ► necessarily about the winning it's about

00:03:31 ◼   ► the like I'm i was a yankees fan all

00:03:35 ◼   ► through the eighties when the Yankees

00:03:36 ◼   ► where that was like did that like what

00:03:38 ◼   ► the nineties word Apple it was it was a

00:03:42 ◼   ► dry period you know right you know

00:03:44 ◼   ► famously the great Don Mattingly

00:03:46 ◼   ► fantastic ballplayer of my childhood for

00:03:48 ◼   ► the Yankees never never won a postseason

00:03:50 ◼   ► game was a long long dry stretch for the

00:03:53 ◼   ► Yankees but i still like them it was it

00:03:55 ◼   ► was the appeal was still there so you

00:04:00 ◼   ► feel you have suffered how definitely i

00:04:04 ◼   ► suffer I mean I i would say the three

00:04:05 ◼   ► years with the two years we've gone but

00:04:07 ◼   ► since the last World Series have been

00:04:08 ◼   ► terrible

00:04:09 ◼   ► that's your suffering

00:04:12 ◼   ► yeah we didn't notice we have no i don't

00:04:15 ◼   ► and we don't we don't get out of the

00:04:16 ◼   ► first or did we go to the league

00:04:18 ◼   ► championship and 2010 we might have no

00:04:21 ◼   ► Texas Peterson 2010 and then

00:04:23 ◼   ► Detroit beat us last year try being a

00:04:26 ◼   ► mariner span i do I feel bad for you

00:04:29 ◼   ► guys you got Ichiro you got to be

00:04:31 ◼   ► rooting for you gotta be made you know i

00:04:32 ◼   ► use and i know i'm not running for the

00:04:35 ◼   ► Yankees but i do root for eternal so you

00:04:38 ◼   ► want the yankees lose the teacher to go

00:04:39 ◼   ► like 44 exactly did you see the play he

00:04:42 ◼   ► made the other day where he danced

00:04:43 ◼   ► really they call it like the matrix

00:04:44 ◼   ► where there is that he got thrown out at

00:04:47 ◼   ► home what is the what is the baseline

00:04:49 ◼   ► what is the baseline rule there though I

00:04:51 ◼   ► mean I don't know it seems like healing

00:04:54 ◼   ► I mean he didn't go like ridiculously

00:04:57 ◼   ► far out of the baseline but he sure went

00:04:58 ◼   ► out of the base that have but this is

00:05:00 ◼   ► jason i don't know if i'm not quite sure

00:05:02 ◼   ► how that works with the running out of

00:05:03 ◼   ► it was pretty it was a pretty amazing

00:05:06 ◼   ► piece of acrobatics though and it also

00:05:08 ◼   ► reminds you of of how baseball is

00:05:11 ◼   ► fundamentally almost like like the

00:05:13 ◼   ► basics of it are like a children's game

00:05:14 ◼   ► like tag

00:05:15 ◼   ► I mean they're gonna literally downsize

00:05:17 ◼   ► your you're safe if you're touching this

00:05:19 ◼   ► thing but if you're not touching it in

00:05:21 ◼   ► your tag by the ball you're out it's

00:05:22 ◼   ► like a children's game in some way

00:05:24 ◼   ► friend and that play at home plate with

00:05:25 ◼   ► this was exactly like it ya like a

00:05:27 ◼   ► playground plays I dancing around home

00:05:29 ◼   ► plate yeah well you may have may not

00:05:32 ◼   ► have seen like some of the highlights

00:05:33 ◼   ► and it's particularly when he started

00:05:35 ◼   ► here they were showing they showed a lot

00:05:38 ◼   ► of highlights of stuff that he did in

00:05:39 ◼   ► Japan and there was one there was one

00:05:41 ◼   ► pitch that literally hit the dirt in

00:05:45 ◼   ► front of the mound and bounced up and it

00:05:47 ◼   ► was a clearly a ball

00:05:49 ◼   ► I mean it was ridiculous and it because

00:05:51 ◼   ► it hit even home groundwork for the

00:05:53 ◼   ► ground in front of home plate bounced up

00:05:55 ◼   ► and hit 44 a hit

00:05:57 ◼   ► yeah he does he's like a trick shot

00:05:59 ◼   ► straight out of artists and they say

00:06:01 ◼   ► they were saying on the one was it

00:06:04 ◼   ► TV or radio but any one of the Yankee

00:06:05 ◼   ► broadcast they were saying that the

00:06:06 ◼   ► other day that like the most

00:06:08 ◼   ► entertaining thing to do before the game

00:06:11 ◼   ► is watch Ichiro do batting practice and

00:06:14 ◼   ► that Jeter often just sits there and

00:06:16 ◼   ► right before each pitch like you know

00:06:18 ◼   ► like a fraction of a second before the

00:06:20 ◼   ► guy throwing batting practice throws the

00:06:22 ◼   ► pitch Jeter will say short right and

00:06:25 ◼   ► they'll hit to wear Jeter said he'll go

00:06:27 ◼   ► deep left and he'll pull it or push it

00:06:30 ◼   ► to deep left up the middle and hits one

00:06:33 ◼   ► up that he just is like a trickshot

00:06:35 ◼   ► artists showers

00:06:36 ◼   ► now you see the article link to about

00:06:39 ◼   ► the way he takes care of his bats

00:06:41 ◼   ► yeah i had seen that yeah i mean i've

00:06:42 ◼   ► seen that before it reminds me the thing

00:06:45 ◼   ► that came to mind is to me like cinema

00:06:47 ◼   ► center of mitosis cinematically is that

00:06:50 ◼   ► it's he seems like quentin tarantino's

00:06:53 ◼   ► envisioning of a baseball player

00:06:57 ◼   ► yeah right like the way Tarantino knows

00:07:00 ◼   ► how to properly fetishize a samurai

00:07:03 ◼   ► sword like that's the way

00:07:06 ◼   ► Ichiro takes care of his bat

00:07:09 ◼   ► except i guess in the tarantino version

00:07:11 ◼   ► there'd be a barefoot woman running her

00:07:13 ◼   ► feet on the bat stupid he's a little bit

00:07:16 ◼   ► he's a little reclusive teacher oh yeah

00:07:20 ◼   ► yeah i mean i'd like to know I'd like to

00:07:22 ◼   ► know more about like its day-to-day life

00:07:25 ◼   ► alright one last thing on the baseball

00:07:27 ◼   ► here is that ok so you're you're you're

00:07:28 ◼   ► good good true American yankee hater and

00:07:32 ◼   ► you're also gotta be said that yes

00:07:34 ◼   ► you've got to be an a-rod hater

00:07:36 ◼   ► yeah so how do you feel about last

00:07:40 ◼   ► night's game

00:07:41 ◼   ► Oh actually so that yeah i mean that's

00:07:44 ◼   ► pretty good its conflict that's that's

00:07:46 ◼   ► yeah and then the other thing is baniyas

00:07:49 ◼   ► was also a mariner and right and a

00:07:51 ◼   ► beloved mariner 4 years so you know from

00:07:55 ◼   ► that for that regard it's that was nice

00:07:59 ◼   ► does he does my it does my heart good to

00:08:02 ◼   ► see to see a right go down in flames

00:08:04 ◼   ► interesting but not a bond is in h0 no I

00:08:10 ◼   ► said yeah right well those guys you left

00:08:13 ◼   ► not much different terms everybody has

00:08:15 ◼   ► suffered enough sports chocolates but

00:08:17 ◼   ► yeah let's get the real sure let's talk

00:08:18 ◼   ► about our kids now so it will windows 8

00:08:28 ◼   ► is is imminent right it's coming this

00:08:32 ◼   ► month

00:08:33 ◼   ► ya know to two weeks and we still we

00:08:37 ◼   ► know pricing on on the surface which is

00:08:42 ◼   ► supposed to come i believe on midnight

00:08:44 ◼   ► on the twenty-ninth if i'm not mistaken

00:08:48 ◼   ► I believe that is correct which is 18

00:08:51 ◼   ► days I today I do you think they're

00:08:55 ◼   ► taking a chance with the midnight thing

00:08:57 ◼   ► like because the midnight thing it it it

00:08:59 ◼   ► it it only works if you're going to have

00:09:02 ◼   ► lines right

00:09:04 ◼   ► Apple's never done it they've never done

00:09:06 ◼   ► the midnight thing but if they did you

00:09:10 ◼   ► know people would be lined up

00:09:12 ◼   ► I mean they do they get people lined up

00:09:13 ◼   ► at midnight even when it's not coming

00:09:15 ◼   ► out until nine in the morning

00:09:16 ◼   ► yeah but like if you have like a

00:09:19 ◼   ► midnight opening and there's like just

00:09:20 ◼   ► kind of one comic book guy there you

00:09:24 ◼   ► know I was thinking of going up to to

00:09:26 ◼   ► see going up to seattle to you should do

00:09:30 ◼   ► a local microsoft store to see what was

00:09:33 ◼   ► going on but I so maybe I maybe it'll

00:09:36 ◼   ► all be curious onlookers i think that

00:09:39 ◼   ► the pressure that they're under is is

00:09:41 ◼   ► astounding

00:09:42 ◼   ► I yeah really kind of in awe i'm a

00:09:48 ◼   ► little detached from it right because

00:09:50 ◼   ► it's like we're not invested in in

00:09:52 ◼   ► microsoft and you know windows

00:09:55 ◼   ► I mean I haven't used a windows machine

00:09:57 ◼   ► even just to check my email or something

00:10:00 ◼   ► in I don't know how long but I'm

00:10:03 ◼   ► definitely intrigued by windows 8 I've

00:10:05 ◼   ► you know we both written a lot about it

00:10:07 ◼   ► this year but the thing I find more

00:10:08 ◼   ► interesting is like that the story for

00:10:11 ◼   ► the company and the how just how

00:10:13 ◼   ► important this is for them and Al close

00:10:19 ◼   ► to the wire they seem to be playing it

00:10:21 ◼   ► its it's seems very weird to me that

00:10:23 ◼   ► there's no pricing yet

00:10:25 ◼   ► no pricing on the surface there i guess

00:10:27 ◼   ► there is pressing for this winter's

00:10:28 ◼   ► itself right there is pressing for

00:10:30 ◼   ► windows 8 I forget what it is but and it

00:10:33 ◼   ► is also it also seems to me to still be

00:10:36 ◼   ► up in the air just exactly what the

00:10:38 ◼   ► relationship is between surface tablets

00:10:41 ◼   ► and the third party tablets that are

00:10:43 ◼   ► going to be running the I guess exact

00:10:45 ◼   ► same OS and one thing i noticed this

00:10:49 ◼   ► week is probably popped up all over

00:10:51 ◼   ► Philadelphia just sometime within the

00:10:53 ◼   ► last sometime within the light this week

00:10:55 ◼   ► is

00:10:57 ◼   ► on all the bus stop tomorrow almost all

00:10:59 ◼   ► the bus stops I've seen both sides is

00:11:02 ◼   ► surface ads and they're really nice

00:11:05 ◼   ► yeah and the TV spot that they had was

00:11:08 ◼   ► pretty good too

00:11:10 ◼   ► I didn't see the TV spot yeah the our

00:11:12 ◼   ► pals at the loop that link to that

00:11:15 ◼   ► believe who are pals at the loop

00:11:18 ◼   ► oh that I thought you said I had I

00:11:21 ◼   ► thought you said Dave Pell at the loop

00:11:23 ◼   ► and i was like i love dave pelzer a lot

00:11:25 ◼   ► to do that I didn't know they put the

00:11:26 ◼   ► hell's he doing guide leave now so the

00:11:30 ◼   ► loop has a I think surfing I can I can't

00:11:33 ◼   ► remember but and there and they're good

00:11:38 ◼   ► heads there but they definitely it

00:11:39 ◼   ► definitely seems to me though that

00:11:40 ◼   ► Microsoft is not soft-pedaling on the

00:11:45 ◼   ► competition with their OEM providers you

00:11:49 ◼   ► know I mean like they're not like it the

00:11:51 ◼   ► surface is not just a gimmicky look

00:11:53 ◼   ► we're just going to set the bar here and

00:11:55 ◼   ► I guess what i should say it's not their

00:11:58 ◼   ► nexus right like the Nexus phones at

00:12:02 ◼   ► least where the Nexus phones are these

00:12:04 ◼   ► reference phones put out by Google and

00:12:05 ◼   ► nobody really buys them they're not big

00:12:07 ◼   ► selling devices they're just sort of

00:12:11 ◼   ► like here's a reference device for the

00:12:13 ◼   ► new version of android now you go make

00:12:15 ◼   ► the ones that are going to sell and big

00:12:16 ◼   ► numbers it's not like that like this is

00:12:18 ◼   ► something that Microsoft really intends

00:12:20 ◼   ► to to really sell like I think Microsoft

00:12:24 ◼   ► has already done more advertising for

00:12:25 ◼   ► the surface than google has done for

00:12:27 ◼   ► nexus and bomber was in I think there

00:12:29 ◼   ► was an interview with bomber with maybe

00:12:32 ◼   ► some investors yesterday that came out

00:12:34 ◼   ► and he was talking about how this is

00:12:36 ◼   ► really a fundamental change in how they

00:12:38 ◼   ► do business

00:12:39 ◼   ► yeah and his his letter do the

00:12:41 ◼   ► shareholders this year sort of that

00:12:44 ◼   ► didn't even really hint at it but but

00:12:46 ◼   ► strongly suggested that they're going to

00:12:48 ◼   ► take more of a more of this approach as

00:12:52 ◼   ► time goes on you know which i think it

00:12:55 ◼   ► is really existing it is interesting

00:12:57 ◼   ► it's hard to see how that works out any

00:12:59 ◼   ► better than when Apple was licensing the

00:13:02 ◼   ► mac OS right because I kind of think

00:13:06 ◼   ► that you've got you can't have your cake

00:13:08 ◼   ► and eat it too

00:13:09 ◼   ► yeah I mean and you know it may be the

00:13:11 ◼   ► the amount of evidence over the last you

00:13:13 ◼   ► know the two decades of the industry is

00:13:15 ◼   ► too little and it's it's not it's not

00:13:18 ◼   ► wise to draw conclusions from a small

00:13:22 ◼   ► sampling size of companies that have

00:13:24 ◼   ► attempted this but it seems to me that

00:13:25 ◼   ► the evidence suggests that you should

00:13:28 ◼   ► make a choice you either going to do it

00:13:30 ◼   ► the Apple way and do your own OS that

00:13:34 ◼   ► you use on your own devices and do

00:13:36 ◼   ► everything yourself or do it the old

00:13:38 ◼   ► microsoft way were you just license this

00:13:40 ◼   ► OS or that you know like Android and you

00:13:43 ◼   ► can debate the fact that Google doesn't

00:13:45 ◼   ► seem to have made any money on android

00:13:46 ◼   ► yet but it has certainly been successful

00:13:49 ◼   ► in terms of getting people to use it by

00:13:51 ◼   ► licensing it although I guess that with

00:13:55 ◼   ► the nexus they're sort of towing the

00:13:57 ◼   ► other line but they don't make any money

00:13:58 ◼   ► on that right whereas microsoft is

00:14:00 ◼   ► seemingly the whole point of surfaces

00:14:03 ◼   ► that they want to get they want money

00:14:05 ◼   ► they want to make you know they see how

00:14:07 ◼   ► much money apple is taking from pc sales

00:14:10 ◼   ► with the ipad yeah they want in on that

00:14:12 ◼   ► there yeah they seem to be very open

00:14:14 ◼   ► about saying we're going to be doing

00:14:16 ◼   ► business more like Apple does business

00:14:18 ◼   ► in the future right that's sort of that

00:14:20 ◼   ► without mentioning apple that seemed to

00:14:21 ◼   ► yeah what Ballmer said in the the letter

00:14:25 ◼   ► to the shareholders it was the was the

00:14:29 ◼   ► verge that had the link to the windows a

00:14:31 ◼   ► tad just think of the loop heads the

00:14:33 ◼   ► link to apple's ipod gotcha what we

00:14:37 ◼   ► should talk about that too

00:14:38 ◼   ► yeah i saw that ad at the apple event

00:14:42 ◼   ► right you know what it reminded me of it

00:14:45 ◼   ► reminded me in a good way of the classic

00:14:49 ◼   ► one of my all-time favorite apple ads

00:14:50 ◼   ► it's a classic from like 99 or so it was

00:14:55 ◼   ► when they had the colored imax CRT ones

00:14:59 ◼   ► yeah and it was the rolling stones she

00:15:01 ◼   ► comes in colors

00:15:02 ◼   ► yeah remember that ad yeah yeah vividly

00:15:05 ◼   ► good song and the animation was just

00:15:10 ◼   ► like hypnotic because it was the that

00:15:12 ◼   ► like infinite white background of you

00:15:16 ◼   ► know the the whatever that universe is

00:15:17 ◼   ► where Volkswagens and

00:15:19 ◼   ► Apple computers live and just this is

00:15:24 ◼   ► endless stream of imax shooting on top

00:15:27 ◼   ► of each other right

00:15:29 ◼   ► yeah I always thought like you could do

00:15:31 ◼   ► an alternate version was kinda funny

00:15:33 ◼   ► it's kind of a powered angry they did

00:15:34 ◼   ► that and watch them smash on the ground

00:15:36 ◼   ► yeah I guess it's not really a throwback

00:15:40 ◼   ► is the ipod ads have sort of

00:15:43 ◼   ► consistently been like that

00:15:45 ◼   ► yeah i think so every time they don't

00:15:47 ◼   ► have generation of them that's about

00:15:49 ◼   ► like a a five different colors to choose

00:15:52 ◼   ► from

00:15:52 ◼   ► yeah they don't really do a lot of ipod

00:15:55 ◼   ► advertising anymore they used to do a

00:15:57 ◼   ► lot more well obviously was much bigger

00:15:58 ◼   ► deal and it seems like this is enough of

00:16:01 ◼   ► a change to the lineup that they feel

00:16:04 ◼   ► like okay we should do we should promote

00:16:07 ◼   ► this

00:16:08 ◼   ► yeah because people you know we want

00:16:10 ◼   ► people should know that they you might

00:16:11 ◼   ► want to think about going out and

00:16:12 ◼   ► updating their ipods now right

00:16:16 ◼   ► so you said I will have that in the show

00:16:19 ◼   ► notes i will at least I will endeavor to

00:16:21 ◼   ► have all these ads in the show notes so

00:16:24 ◼   ► the verge had the surface TV and but no

00:16:27 ◼   ► pricing

00:16:28 ◼   ► no pricing 18 days I would love to know

00:16:33 ◼   ► what the thinking is on that is that is

00:16:35 ◼   ► the thinking that they really don't know

00:16:36 ◼   ► yet is the thinking that it if they

00:16:42 ◼   ► don't know or they can't say or they're

00:16:44 ◼   ► still under pressure like that there's

00:16:46 ◼   ► that they have this like let's say

00:16:47 ◼   ► really

00:16:48 ◼   ► let's say 399 in mind and their hearing

00:16:51 ◼   ► from these OEMs that are just screaming

00:16:53 ◼   ► at them that we do not you can't sell

00:16:55 ◼   ► this thing for 399 because we're selling

00:16:56 ◼   ► this thing for our thing for 499 599

00:16:59 ◼   ► yeah you can't do this to us where you

00:17:02 ◼   ► know and that they're so there's

00:17:03 ◼   ► internal pressure that there's people in

00:17:05 ◼   ► Microsoft saying look we gotta raise the

00:17:07 ◼   ► price on this to make it more you know

00:17:10 ◼   ► put more in line that or is it that I

00:17:13 ◼   ► could see it that way the other way I

00:17:15 ◼   ► could see it is that they they have a

00:17:16 ◼   ► low price in mind or wrote you know not

00:17:19 ◼   ► like radically lo not like crazy low i

00:17:21 ◼   ► don't think but they have a low price in

00:17:23 ◼   ► mind and they wanted to save it for the

00:17:26 ◼   ► last minute as a big surprise because

00:17:27 ◼   ► they are they

00:17:29 ◼   ► I think that that's the thing you they

00:17:31 ◼   ► better have a relatively low

00:17:32 ◼   ► price because at this point if they come

00:17:35 ◼   ► out with something that's not it's gonna

00:17:37 ◼   ► be it's gonna be like not gonna be good

00:17:40 ◼   ► it's the needle on the record coming huh

00:17:44 ◼   ► I it's fascinating to me and and it's to

00:17:49 ◼   ► me it it used

00:17:51 ◼   ► it's fascinating to approach the

00:17:53 ◼   ► partially just cause it's so not know

00:17:54 ◼   ► and it's all so unpredictable right and

00:17:57 ◼   ► in apple product announcement or

00:18:00 ◼   ► releases are have become very

00:18:02 ◼   ► predictable and maybe in a way that

00:18:04 ◼   ► makes them less exciting to talk about

00:18:06 ◼   ► but like the way that the everything

00:18:09 ◼   ► about the way that the iphone 5 came out

00:18:11 ◼   ► was exactly what everybody thought that

00:18:13 ◼   ► there is a big line of dirty hippies

00:18:16 ◼   ► outside the New York apples fifth avenue

00:18:19 ◼   ► apple store and they sold you know a

00:18:23 ◼   ► million or two more than last year's and

00:18:27 ◼   ► by Monday you had to wait to get one

00:18:30 ◼   ► because they were a little bit

00:18:31 ◼   ► constrained and by Tuesday everybody had

00:18:35 ◼   ► found one nitpicky thing to complain

00:18:37 ◼   ► about and every Thursday it was a you

00:18:45 ◼   ► know right Consumer Reports wrote

00:18:47 ◼   ► something really is a bit about its yeah

00:18:49 ◼   ► everything was you know right that you

00:18:51 ◼   ► could have written it all we could have

00:18:52 ◼   ► written is all in advance and just

00:18:54 ◼   ► taking the week off

00:18:54 ◼   ► really we would have been we would have

00:18:56 ◼   ► been like hey we got it all right

00:18:58 ◼   ► whereas and windows you releases I think

00:19:01 ◼   ► used to be pretty predictable you know

00:19:05 ◼   ► the new one comes out sales of pcs jump

00:19:08 ◼   ► in that quarter lots of people buy it

00:19:11 ◼   ► and upgrade their pcs people complain

00:19:13 ◼   ► about you know which pcs don't qualify

00:19:16 ◼   ► or whatever like then and you know

00:19:18 ◼   ► nacelles 260 million copies in a year

00:19:21 ◼   ► I don't know how this was going to work

00:19:22 ◼   ► out and I was not even them while we're

00:19:31 ◼   ► on it and this is sort of the side topic

00:19:34 ◼   ► but i i i i forgot to ask about this at

00:19:41 ◼   ► the event last month

00:19:43 ◼   ► and it will with itunes 11 which I still

00:19:48 ◼   ► think one of the weirder things about

00:19:49 ◼   ► that event was that they previewed

00:19:50 ◼   ► iTunes 11 even though it's not coming

00:19:53 ◼   ► out until I think they said november but

00:19:55 ◼   ► it's i thought i saw this morning and I

00:19:58 ◼   ► don't know about that but I thought they

00:20:00 ◼   ► had said I thought they had said I well

00:20:01 ◼   ► there's still no developer beta usually

00:20:04 ◼   ► new versions of itunes there's a beta

00:20:06 ◼   ► available to registered I guess even iOS

00:20:10 ◼   ► developers to because of the you know

00:20:12 ◼   ► the way that you do stuff you know with

00:20:14 ◼   ► iOS devices through itunes still no beta

00:20:17 ◼   ► but the thing that went unsaid was what

00:20:21 ◼   ► does it mean for windows like I presume

00:20:23 ◼   ► that there's going to be a windows 11

00:20:25 ◼   ► I mean the windows version of itunes a

00:20:26 ◼   ► lot of that they're not dropping that

00:20:28 ◼   ► and you need it running like because

00:20:29 ◼   ► they're still selling all these new

00:20:31 ◼   ► ipods and ipods don't have Wi-Fi there's

00:20:34 ◼   ► no iCloud can't do itunes match with

00:20:37 ◼   ► with an ipod nano or a mini know so you

00:20:41 ◼   ► still need itunes so i presume that

00:20:43 ◼   ► they're getting iTunes 11 and you know

00:20:49 ◼   ► it is a it's a totally new interface it

00:20:51 ◼   ► really is i mean it is the it really is

00:20:53 ◼   ► the famed in a long-awaited total

00:20:55 ◼   ► rewrite of itunes I mean whether it's

00:20:57 ◼   ► rewritten under the hood or not who

00:20:59 ◼   ► knows but the interface certainly is and

00:21:03 ◼   ► how much more work was that for them to

00:21:05 ◼   ► do that for windows again everybody's

00:21:08 ◼   ► always you know that the apples windows

00:21:10 ◼   ► software is it never made people happy I

00:21:12 ◼   ► mean I've never heard anybody use

00:21:14 ◼   ► windows and says you know what I love I

00:21:15 ◼   ► love itunes right Amelia and I think it

00:21:20 ◼   ► seems like they've stopped developing

00:21:21 ◼   ► right they've decided we forgotten that

00:21:23 ◼   ► right

00:21:24 ◼   ► chrome has taken chrome is done anything

00:21:27 ◼   ► everything that at that safari for

00:21:29 ◼   ► windows was ever imagined to do just to

00:21:31 ◼   ► be a fast modern WebKit windows browser

00:21:35 ◼   ► you know I don't add I think safari for

00:21:39 ◼   ► windows was really a another crickets

00:21:43 ◼   ► chirping the type thing

00:21:46 ◼   ► yeah so i'm really curious about Windows

00:21:49 ◼   ► the windows version of itunes 11 and the

00:21:51 ◼   ► other thing too is I presume but

00:21:54 ◼   ► nobody's said anything weird

00:21:55 ◼   ► that they're just going to ignore the

00:21:58 ◼   ► whole metro thing that it's going to be

00:22:01 ◼   ► a desktop app and it will only run on

00:22:04 ◼   ► the intelligent was eight and then I

00:22:08 ◼   ► wouldn't know any of these you know

00:22:10 ◼   ► something like the surface the first

00:22:11 ◼   ► surface the one that's running on arm

00:22:13 ◼   ► and uses the windows RT there will be no

00:22:16 ◼   ► items for that because I guess you know

00:22:19 ◼   ► I guess the logic behind that is that I

00:22:21 ◼   ► get a windows like something like the

00:22:23 ◼   ► the armed version of surface is like

00:22:27 ◼   ► another rival post-pc device not a pc

00:22:31 ◼   ► that it's not something that you're

00:22:34 ◼   ► going to sync your ipod ipod to that the

00:22:37 ◼   ► assumption is going to be that everybody

00:22:38 ◼   ► advising ipod will still have a real pc

00:22:41 ◼   ► but it's you know nobody I I don't

00:22:44 ◼   ► haven't seen anybody answer that

00:22:46 ◼   ► yeah that's a weird that's a whole weird

00:22:48 ◼   ► area because Microsoft of course is

00:22:50 ◼   ► shipping full versions of office for

00:22:52 ◼   ► that right and Microsoft really low so

00:22:54 ◼   ► to a certain degree it still is a

00:22:55 ◼   ► desktop

00:22:56 ◼   ► however it's going to really play out in

00:22:59 ◼   ► reality with real people

00:23:00 ◼   ► the microsoft intention clearly is that

00:23:02 ◼   ► no matter what type of windows 8 machine

00:23:05 ◼   ► you're running into her arm

00:23:06 ◼   ► whichever version they want you using

00:23:09 ◼   ► and they think they're going to like

00:23:10 ◼   ► using metro and that the desktop is you

00:23:13 ◼   ► know it's sort of like their version of

00:23:14 ◼   ► classic it's a thing you're going to go

00:23:16 ◼   ► to for compatibility with old software

00:23:18 ◼   ► is that it was that what are you sure

00:23:23 ◼   ► about that that's what they intend I

00:23:25 ◼   ► don't know because I don't know that

00:23:28 ◼   ► I've seen that really expressly said

00:23:32 ◼   ► because they're still we know when they

00:23:35 ◼   ► mean they're make that the version of

00:23:37 ◼   ► office is really more of a desktop i

00:23:39 ◼   ► have a gas station and I don't know I

00:23:42 ◼   ► yeah maybe I was it that it's not really

00:23:43 ◼   ► metro it's not really maybe I'm

00:23:46 ◼   ► exaggerating maybe i'm wrong about that

00:23:47 ◼   ► seems yeah cuz i think it seems like i'm

00:23:49 ◼   ► in there their whole thing is that no it

00:23:51 ◼   ► does everything and it you know we're

00:23:54 ◼   ► not in a post-pc world because you have

00:23:58 ◼   ► your pc that you like something so like

00:24:00 ◼   ► maybe something like let's say auto cat

00:24:02 ◼   ► there they're not pitching autocad on

00:24:05 ◼   ► rewriting from that

00:24:06 ◼   ► rather they're saying you know that's a

00:24:08 ◼   ► that's true desktop app and now you know

00:24:11 ◼   ► right well maybe I don't know but is it

00:24:15 ◼   ► gonna seem weird though it's like for

00:24:16 ◼   ► consumers that the consumers or if there

00:24:18 ◼   ► is expected to stay in Metro most of the

00:24:20 ◼   ► time that iTunes 11 will only run in the

00:24:22 ◼   ► desktop mode i think the whole thing is

00:24:27 ◼   ► we had personally I mean I just don't

00:24:30 ◼   ► get it I don't get the I it doesn't seem

00:24:34 ◼   ► like I if you could set the whole thing

00:24:36 ◼   ► up so that it it very somehow switches

00:24:39 ◼   ► modes so that you had metro on your

00:24:42 ◼   ► tablet and then when you used it as a

00:24:44 ◼   ► desktop it went back to the desktop and

00:24:47 ◼   ► everything ran that way it make it would

00:24:50 ◼   ► make more sense to me but the fact that

00:24:52 ◼   ► you tell me you saw that video from the

00:24:54 ◼   ► verge of you have tried to use trying

00:24:57 ◼   ► trying to set the screen resolution

00:24:58 ◼   ► right or trying to switch orientation

00:25:00 ◼   ► something like that

00:25:01 ◼   ► this is just a nightmare because he had

00:25:04 ◼   ► to go on a tablet into the desktop to

00:25:08 ◼   ► just change the screen resolution and it

00:25:11 ◼   ► was it was treaty candidates it was

00:25:13 ◼   ► didn't have to do it to change the

00:25:14 ◼   ► rotation to do something every day I

00:25:17 ◼   ► think it was they think maybe it was the

00:25:18 ◼   ► the rage that like I guess with metro it

00:25:21 ◼   ► will rotate as you rotate the device but

00:25:23 ◼   ► the desktop won't i don't know something

00:25:27 ◼   ► like I don't have an MC were frequent

00:25:29 ◼   ► frequent talk show guest and and friend

00:25:33 ◼   ► of a friend of the show as he was a

00:25:38 ◼   ► disability tweeted the other day he's

00:25:40 ◼   ► just gone on the record and said he's

00:25:42 ◼   ► predicts this whole windows 8 things

00:25:43 ◼   ► going to add a shitshow I think he said

00:25:46 ◼   ► shit show you know he i think that's

00:25:49 ◼   ► exactly what he said I don't know though

00:25:51 ◼   ► I don't know I I can see it that way but

00:25:55 ◼   ► it's it's it it it's like I almost

00:26:00 ◼   ► refused to believe that it could be is

00:26:02 ◼   ► confusing and convoluted as as it seems

00:26:05 ◼   ► to my eyes that it's going to be the

00:26:09 ◼   ► other thing that it seems clear as we

00:26:11 ◼   ► get closer to their release and as i

00:26:13 ◼   ► watch sites like the Virgin and gadget

00:26:15 ◼   ► which get all these things

00:26:17 ◼   ► I saw one of them i forget again I think

00:26:19 ◼   ► it was the bird had a little like

00:26:21 ◼   ► preview review of a couple windows 8

00:26:24 ◼   ► tablet and it seems like they're all all

00:26:26 ◼   ► of them it seems are going with this

00:26:29 ◼   ► it's it's a tablet it's a netbook it's

00:26:33 ◼   ► both you know that it ships with raid

00:26:36 ◼   ► keyboard and some kind of docking

00:26:38 ◼   ► mechanism and you undock to use it as a

00:26:42 ◼   ► tablet and and docket and then it's a

00:26:46 ◼   ► it's a it's a netbook so little notebook

00:26:50 ◼   ► with a keyboard that they're all they're

00:26:53 ◼   ► all going in that direction nobody's

00:26:54 ◼   ► really going like that i don't think so

00:26:56 ◼   ► far purer just it is just a tablet

00:27:00 ◼   ► mhm and there is a lot of them really

00:27:05 ◼   ► seemed it seems like all the reviews are

00:27:06 ◼   ► talking you know that they say that this

00:27:08 ◼   ► is convenient but it seems like they're

00:27:09 ◼   ► really kind of guys i call it grading on

00:27:12 ◼   ► a curve and then they all say like in

00:27:14 ◼   ► the next sentence that it's like really

00:27:16 ◼   ► hard to get in and out or one of them I

00:27:18 ◼   ► swear one of the reviews head it feels

00:27:20 ◼   ► like you're going to break it when you

00:27:22 ◼   ► have to take it apart when you pull it

00:27:24 ◼   ► apart right but just just give it a

00:27:26 ◼   ► little bit of force and it doesn't it

00:27:28 ◼   ► doesn't actually break like that's not

00:27:29 ◼   ► good when it feels to the black when

00:27:31 ◼   ► they write that feels like you're

00:27:32 ◼   ► breaking it

00:27:34 ◼   ► it really seems like a problem and the

00:27:37 ◼   ► pricing is not know you had his piece on

00:27:40 ◼   ► this was yesterday today and really just

00:27:42 ◼   ► so yeah but yesterday about this

00:27:44 ◼   ► yeah I was yesterday and it's just I

00:27:46 ◼   ► don't know I mean it's a was its said

00:27:49 ◼   ► yeah and you said competitive with what

00:27:51 ◼   ► that's when they always say that and I

00:27:53 ◼   ► noticed that you didn't I don't think

00:27:54 ◼   ► you quite mentioned it but it seems like

00:27:56 ◼   ► everybody entering this these with these

00:27:58 ◼   ► touchscreen things they always say their

00:28:00 ◼   ► prices are going to be competitive

00:28:02 ◼   ► well they don't want to see right

00:28:04 ◼   ► competing with they want to mention they

00:28:06 ◼   ► want to mention the ipad but like you

00:28:08 ◼   ► said it's what was it so it's like 799

00:28:10 ◼   ► or something like that

00:28:12 ◼   ► ok so the tablet starts at six hundred

00:28:16 ◼   ► and with the keyboard it's 750 right and

00:28:20 ◼   ► that's not competitive with the iPad

00:28:22 ◼   ► because the ipad starts it instead

00:28:25 ◼   ► well it's a 32 gig so it's so it is

00:28:30 ◼   ► great it's technically the same price as

00:28:32 ◼   ► the ipad but when you've read about it

00:28:35 ◼   ► it's it's all plastic and this is one of

00:28:39 ◼   ► the things we're it sounds like it's

00:28:40 ◼   ► going to break when you try and get in

00:28:43 ◼   ► and out of the well and the other thing

00:28:45 ◼   ► too that a lot of them seem to be doing

00:28:46 ◼   ► is starting at 32 gigs and and maybe

00:28:50 ◼   ► price being price comparable with 32

00:28:53 ◼   ► gigabyte ipad but i don't know that

00:28:56 ◼   ► that's quite competitive if you don't

00:28:58 ◼   ► have something at the 399 price level as

00:29:01 ◼   ► the the ipad 2 that's only I know only

00:29:04 ◼   ► 16 gigabytes it's not quite fair but it

00:29:06 ◼   ► is true though that the Apple can say

00:29:08 ◼   ► you can come in and get one for 3 99 and

00:29:12 ◼   ► I do think I you know I i think that's a

00:29:15 ◼   ► huge I I think that's been a huge part

00:29:17 ◼   ► of apples pricing strategy ever since

00:29:20 ◼   ► the ipods went to multiple storage

00:29:24 ◼   ► capacities is that they price one with

00:29:27 ◼   ► two little storage at in a at at some

00:29:30 ◼   ► sort of price level that breaks a

00:29:32 ◼   ► psychological barrier like 199 so it's

00:29:35 ◼   ► under 200 bucks and then people come in

00:29:37 ◼   ► the store and they're like well I'm

00:29:39 ◼   ► going to spend 199 m as well get the one

00:29:41 ◼   ► with 32 gigs because it's gonna you know

00:29:43 ◼   ► I can fit on the music on

00:29:44 ◼   ► like I really do think that they say

00:29:47 ◼   ► apple sells more 32-gigabyte iPads

00:29:51 ◼   ► because of the 16 gigabyte ones at lower

00:29:55 ◼   ► price points then they would if those 16

00:29:58 ◼   ► gigabyte ones weren't even in the store

00:30:00 ◼   ► i really do think that that's it's a

00:30:03 ◼   ► significant boost to to type ipad sales

00:30:06 ◼   ► yeah and I think everything works like

00:30:09 ◼   ► that having cars work like that that you

00:30:12 ◼   ► know there's always something i don't

00:30:13 ◼   ► know i'm sure there's like a marketing

00:30:14 ◼   ► name for it but there's there's

00:30:17 ◼   ► something to that and I feel like the pc

00:30:19 ◼   ► guys who are all starting at 32 and

00:30:22 ◼   ► these 599 prices that that's a real

00:30:25 ◼   ► problem

00:30:26 ◼   ► it makes them look bad and I don't think

00:30:29 ◼   ► that they're going to have on day one

00:30:33 ◼   ► most of the apps that will have on day

00:30:34 ◼   ► one are going to be desktop apps they're

00:30:39 ◼   ► not going to be metro absolute you

00:30:41 ◼   ► really aren't going to have the

00:30:43 ◼   ► host of applications that you can get on

00:30:45 ◼   ► an ipad on a metro and I'm yeah i mean

00:30:51 ◼   ► on a metro device when it ships and

00:30:54 ◼   ► Apple didn't have a lot when the ipad

00:30:56 ◼   ► shipped they were able to do you know to

00:30:58 ◼   ► the scaling up from iphone apps but that

00:31:01 ◼   ► was then that was two-and-a-half years

00:31:04 ◼   ► ago and it's a different world now so

00:31:07 ◼   ► you're basically saying if you really

00:31:10 ◼   ► want to run this thing and have a bunch

00:31:12 ◼   ► of apps you write the keyboard so it's

00:31:14 ◼   ► actually so it actually is a 750 dollar

00:31:16 ◼   ► right plastic device in which case

00:31:20 ◼   ► that's not competing with an ipad that's

00:31:22 ◼   ► competing with a netbook remember

00:31:25 ◼   ► netbooks it's like a word that is just

00:31:30 ◼   ► not the guy come out to fix our our

00:31:34 ◼   ► microwave and he had a netbook my shits

00:31:38 ◼   ► but hey because he had to use it to to

00:31:42 ◼   ► look up like PDFs of the repair the

00:31:47 ◼   ► specifications that came from the

00:31:49 ◼   ► microwave and vendors and it just looked

00:31:52 ◼   ► horrible

00:31:54 ◼   ► it's running XP you know what those XP

00:31:57 ◼   ► man oh man is that a hit i think they

00:32:00 ◼   ► got so much mileage out of that I really

00:32:03 ◼   ► do that it's ya back I mean that was

00:32:05 ◼   ► absolutely peak microsoft everything

00:32:10 ◼   ► that's really where the wheels and you

00:32:11 ◼   ► know but but that really hurt that in

00:32:13 ◼   ► the way yeah right and I mean the fact

00:32:15 ◼   ► that it was such a hit and that eight

00:32:16 ◼   ► wrote it for so long

00:32:17 ◼   ► right but like and I think that the

00:32:19 ◼   ► initial netbook and the initial netbook

00:32:21 ◼   ► way when everybody was netbook notebook

00:32:23 ◼   ► netbook and people used to ask Apple you

00:32:25 ◼   ► know don't you realize you're doomed

00:32:27 ◼   ► without a net book which was not that

00:32:31 ◼   ► big a hit but it was enough of a hit

00:32:33 ◼   ► that it became like at least in the tech

00:32:35 ◼   ► world category right it's so telling

00:32:40 ◼   ► that what drove those netbooks the ones

00:32:44 ◼   ► that actually did sell was XP which was

00:32:47 ◼   ► like seven years old at that point and

00:32:51 ◼   ► was not designed with those machines

00:32:53 ◼   ► when it was created like XP shipping

00:32:56 ◼   ► like 2001

00:32:56 ◼   ► I think right around there and in 2001

00:32:59 ◼   ► like the smallest pc notebook was you

00:33:02 ◼   ► know by today's standards of brick or at

00:33:06 ◼   ► least find quote-unquote netbook

00:33:07 ◼   ► standards like a a real thick heavy

00:33:09 ◼   ► brick again it's kind of telling that

00:33:12 ◼   ► like Microsoft's only real foray into

00:33:15 ◼   ► super lightweight stuff that nobody else

00:33:18 ◼   ► was doing at the time was an OS that

00:33:20 ◼   ► wasn't even designed for it

00:33:21 ◼   ► yeah it somewhere else I wanted to go

00:33:28 ◼   ► with that but maybe I should just take

00:33:29 ◼   ► us sponsored brick

00:33:31 ◼   ► oh you know what I want to talk to after

00:33:32 ◼   ► sponsor breakout I'll tell you i want to

00:33:34 ◼   ► talk about the the new ipod touch but

00:33:38 ◼   ► first I want to tell you about our first

00:33:41 ◼   ► sponsor echo graph echo graph is a it's

00:33:46 ◼   ► a universal app for the iphone and the

00:33:48 ◼   ► ipad and what you do with it is you make

00:33:51 ◼   ► infinitely looping animated photographs

00:33:55 ◼   ► that it's like adding 'he's they say

00:33:59 ◼   ► it's like adding splashes of video into

00:34:01 ◼   ► photographs and so what you get is a

00:34:03 ◼   ► photo that looks like it's moving and

00:34:06 ◼   ► it's it's almost like a little mini

00:34:08 ◼   ► video editing app like a like a

00:34:10 ◼   ► super-simple iOS version of something

00:34:14 ◼   ► like I don't know like Final Cut or

00:34:16 ◼   ► iMovie and it has you know cool filters

00:34:20 ◼   ► and stuff that were more like a simple

00:34:22 ◼   ► consumer version of I don't know after

00:34:24 ◼   ► effects or something like that or

00:34:25 ◼   ► photoshop it was originally released

00:34:28 ◼   ► only for the ipad in June a lot of their

00:34:34 ◼   ► users have asked for an iphone version

00:34:35 ◼   ► and it is just out it is now out in the

00:34:38 ◼   ► iOS any on itunes app store and it is

00:34:43 ◼   ► even already enhanced for the iphone 5

00:34:46 ◼   ► so it's perfect

00:34:48 ◼   ► you can shoot 69 photographs fits the

00:34:51 ◼   ► screen perfectly looks like a video and

00:34:54 ◼   ► I can vouch for its very very fun to

00:34:56 ◼   ► play with

00:34:57 ◼   ► very cool sound effects to hear me fired

00:34:58 ◼   ► up and see if I can

00:35:01 ◼   ► sounds like the type of sound effects we

00:35:04 ◼   ► have in the eighties

00:35:07 ◼   ► when you move around the user interface

00:35:08 ◼   ► to play with this app told you they

00:35:11 ◼   ► respond sir I didn't get a chance to

00:35:15 ◼   ► download it yet because you told me that

00:35:17 ◼   ► this will show but but i did look at the

00:35:21 ◼   ► video and it looks pretty cool because I

00:35:23 ◼   ► mean I'm it's obvious and thats it thats

00:35:25 ◼   ► its on this is my lap around the user

00:35:27 ◼   ► interface listen to us

00:35:29 ◼   ► yeah that's what's gonna say you get it

00:35:31 ◼   ► with your finger I love it really really

00:35:36 ◼   ► cool user interface very very cool

00:35:38 ◼   ► results very very it's just a fun fun

00:35:41 ◼   ► app to play with and and you just sort

00:35:44 ◼   ► of you just sort of rub the area that

00:35:45 ◼   ► you want exactly moving and and

00:35:48 ◼   ► everything else is an established a

00:35:49 ◼   ► really nice attractive user interface

00:35:51 ◼   ► very well done so check it out

00:35:52 ◼   ► you can go to echo graph app.com that's

00:35:58 ◼   ► echo graph app.com or of course you can

00:36:02 ◼   ► just go to the app store and search for

00:36:05 ◼   ► echo graph it's a great app go by the

00:36:09 ◼   ► app and help support the show it's

00:36:12 ◼   ► really fun about 4 i'm sure it's also a

00:36:16 ◼   ► lot of fun on the new ipod touch which

00:36:20 ◼   ► also has a 16-9 display have you seen

00:36:22 ◼   ► one yet they're now in the stores they

00:36:24 ◼   ► just started to analyze this week i

00:36:25 ◼   ► believe right now I did you get one

00:36:29 ◼   ► because I'm not that stupid visited by

00:36:31 ◼   ► both an iphone and ipod touch but I got

00:36:34 ◼   ► to play with it at the at the event last

00:36:37 ◼   ► month and the thing that I knew and I

00:36:40 ◼   ► knew that everybody would say it when it

00:36:41 ◼   ► came out because everybody at the event

00:36:43 ◼   ► was flabbergasted by it is how

00:36:45 ◼   ► unbelievably thin and lightweight thing

00:36:49 ◼   ► is it is it in everybody you know

00:36:51 ◼   ► because everybody is upgrading their

00:36:53 ◼   ► iphones is like wow the new iphone isn't

00:36:55 ◼   ► I can't believe how light it is compared

00:36:56 ◼   ► to my old iphone camping thinnest tell

00:36:59 ◼   ► you once you see the ipod touch

00:37:00 ◼   ► it's like Oh My iPhone 5 is not that

00:37:02 ◼   ► thin and lightweight remember before the

00:37:05 ◼   ► new stuff with the previous you know one

00:37:08 ◼   ► generation ago the I've won an iphone 4s

00:37:11 ◼   ► was that the leading iphone in the

00:37:14 ◼   ► compare it to the older ipod touches and

00:37:18 ◼   ► always seemed like the ipod touch with

00:37:20 ◼   ► so thin

00:37:20 ◼   ► then lightweight right the new iphone 5

00:37:24 ◼   ► is it's not quite as thin as those ipod

00:37:27 ◼   ► touch i think it's like two tenths of a

00:37:28 ◼   ► millimeter thicker and it's a little bit

00:37:31 ◼   ► heavier but it is roughly though the

00:37:34 ◼   ► thickness and weight of the old ipod

00:37:37 ◼   ► touches like the iphone has now gotten

00:37:39 ◼   ► to the thinnest and weight of the old

00:37:41 ◼   ► ipod touches the new ipod touch is that

00:37:44 ◼   ► much thinner and lighter again and it it

00:37:48 ◼   ► you know like the numbers don't do it

00:37:50 ◼   ► justice like when you just look at the

00:37:51 ◼   ► tech specs sheet and it says that the

00:37:53 ◼   ► iphone is 7.2 millimeters thick and the

00:37:58 ◼   ► i pod is you know whatever it is then as

00:38:01 ◼   ► a sheet of paper or something like that

00:38:03 ◼   ► doesn't the ages have you you hold it

00:38:05 ◼   ► there when you're like this

00:38:06 ◼   ► this is unbelievable and it does

00:38:08 ◼   ► eventually the get go get so thin that

00:38:11 ◼   ► you turn it to the side will just be a 1

00:38:12 ◼   ► pixel line

00:38:13 ◼   ► well the thing that occurs to me you

00:38:15 ◼   ► won't be able to see it in person will

00:38:17 ◼   ► get the verbiage is a review of it when

00:38:19 ◼   ► they took a shot of it from the side and

00:38:21 ◼   ► you see the bottom is that in the way

00:38:24 ◼   ► that Apple was pitching the Lightning

00:38:26 ◼   ► connector as look one of the reasons we

00:38:28 ◼   ► had to get rid of the 30-pin dock

00:38:29 ◼   ► connector is it was limiting how thin

00:38:31 ◼   ► the devices could be we couldn't make

00:38:33 ◼   ► these devices as thin as they are now

00:38:35 ◼   ► this year if we were still using that

00:38:37 ◼   ► adapter and it occurred to me that you

00:38:39 ◼   ► look at the picture from the verge had

00:38:41 ◼   ► of it that the new limiting factor is

00:38:43 ◼   ► the headphone jack

00:38:44 ◼   ► like if you look like if you think the

00:38:46 ◼   ► iphone 5s headphone jack come close to

00:38:49 ◼   ► the edges that have the new ipod touch

00:38:51 ◼   ► it's ridiculous and that it makes me

00:38:54 ◼   ► wonder if like I really does seem like

00:38:57 ◼   ► it's like it's selected it's like the

00:38:59 ◼   ► view China exactly there is the only way

00:39:02 ◼   ► they can make it thinner would be and

00:39:03 ◼   ► make it like a bold for the headphone

00:39:05 ◼   ► port

00:39:06 ◼   ► can you imagine killer or can you

00:39:08 ◼   ► imagine of apple with a provide that's

00:39:09 ◼   ► exactly where I was going

00:39:12 ◼   ► if you think people went apeshit when

00:39:14 ◼   ► they got rid of the 30-pin there ya go

00:39:17 ◼   ► one proprietary thing to another imagine

00:39:21 ◼   ► imagine what would happen if they if

00:39:23 ◼   ► they went with a proprietary headphone

00:39:26 ◼   ► jack or maybe they're just gonna do away

00:39:28 ◼   ► with the headphone jack

00:39:30 ◼   ► I guess they could how could they do

00:39:32 ◼   ► that bluetooth only

00:39:33 ◼   ► was that am I making this up to where

00:39:35 ◼   ► they was there a patent thing recently

00:39:38 ◼   ► about a wireless headset when we can do

00:39:41 ◼   ► bluetooth

00:39:42 ◼   ► I don't know if there's something yeah I

00:39:44 ◼   ► but the thing is the difference is the

00:39:47 ◼   ► big different maybe is that third-party

00:39:52 ◼   ► headphones are way bigger deal than a

00:39:55 ◼   ► third party doctrine Ector stuff I think

00:39:57 ◼   ► I mean you know anybody who's serious

00:40:00 ◼   ► about audio has some kind of serious

00:40:02 ◼   ► headphones and people have you know

00:40:04 ◼   ► noise-cancelling ones for airplanes and

00:40:06 ◼   ► you know I mean it's for however many

00:40:09 ◼   ► gazillion people use the white earbuds

00:40:11 ◼   ► that Apple gives you a you know there's

00:40:13 ◼   ► don't believe about me people use

00:40:15 ◼   ► headphones I mean presumably do you have

00:40:18 ◼   ► something you know something else do you

00:40:20 ◼   ► have something else that use i do I have

00:40:22 ◼   ► a set of sure

00:40:25 ◼   ► Shu re yea Europe things that i use on

00:40:29 ◼   ► one of my only ever use them on an

00:40:31 ◼   ► airplane because they seal against the

00:40:33 ◼   ► ear and it really helps to round out the

00:40:35 ◼   ► thing

00:40:35 ◼   ► yeah and they were I and it costs like

00:40:39 ◼   ► 300 bucks or something like that but i

00:40:41 ◼   ► didn't pay for them and they came in the

00:40:43 ◼   ► goodie bag when I was a speaker at

00:40:45 ◼   ► macworld expo like a three years ago

00:40:48 ◼   ► yeah it's like you don't get paid for

00:40:51 ◼   ► speaking macroplex what they give you

00:40:52 ◼   ► this backpack full it's tough and

00:40:54 ◼   ► there's a lot of the stuff is really

00:40:55 ◼   ► awesome and I'm like one of those areas

00:40:58 ◼   ► where I'll blow money I blow money on a

00:41:00 ◼   ► new iphone every year I borrow money

00:41:01 ◼   ► left and right but there's certain

00:41:03 ◼   ► things that i'm a i'm a cheapskate on

00:41:05 ◼   ► and headphones are always one of them i

00:41:06 ◼   ► don't think i've ever spent personally

00:41:08 ◼   ► more than I don't know thirty forty

00:41:10 ◼   ► dollars on a pair of headphones but the

00:41:13 ◼   ► three-hundred-dollar parish or ones that

00:41:15 ◼   ► I got as being a speaker at macworld are

00:41:17 ◼   ► their delightful and I'm like oh this is

00:41:20 ◼   ► why people spend money on headphones i

00:41:22 ◼   ► had i had a pair of sure once they get

00:41:24 ◼   ► popping out for some reason and then i

00:41:25 ◼   ► got i just got the bose in-ear ones

00:41:28 ◼   ► which are pretty which are pretty good

00:41:30 ◼   ► i'm not a big audio file so i know

00:41:32 ◼   ► people don't really like you know I take

00:41:34 ◼   ► my Jack a long time fine for maybe 10

00:41:36 ◼   ► years ago I bought a pair of bose they

00:41:38 ◼   ► weren't the noise cancelling was because

00:41:40 ◼   ► i was too cheap i bought like a pair of

00:41:41 ◼   ► bose over the ear thing yeah Minority

00:41:43 ◼   ► Leader like the

00:41:45 ◼   ► the headband thing cracked and then I

00:41:48 ◼   ► got mad that i spent like nine dollars

00:41:50 ◼   ► on headphones and broke eventually

00:41:51 ◼   ► that's the problem with headphones you

00:41:54 ◼   ► you have them out and you're using so

00:41:56 ◼   ► often and you know like mowing the lawn

00:41:58 ◼   ► and stuff and I we get it snagged on

00:42:00 ◼   ► something i don't want to spend three

00:42:02 ◼   ► hundred dollars on pair of headphones

00:42:03 ◼   ► and of course the ones i got for free of

00:42:06 ◼   ► lasted me that they're you know three or

00:42:08 ◼   ► four years old now and are still

00:42:10 ◼   ► brand-new and I didn't know that if i

00:42:12 ◼   ► paid for a pair I'd you know drop them

00:42:14 ◼   ► in a drink or something

00:42:15 ◼   ► yeah you get such varying opinions about

00:42:19 ◼   ► the new app yeah do you

00:42:21 ◼   ► I yeah it seems like some people you

00:42:24 ◼   ► know I mean when for me there

00:42:25 ◼   ► they're great they're there much of a

00:42:26 ◼   ► one way of looking at it is it's a big

00:42:28 ◼   ► improvement over the old ones because

00:42:29 ◼   ► the old ones were not very good and then

00:42:32 ◼   ► the other way of looking at it is

00:42:33 ◼   ► oh my god you can get such so much

00:42:35 ◼   ► better headphones for less

00:42:37 ◼   ► I don't know that you can though it

00:42:38 ◼   ► seemed like what ok they coming out

00:42:39 ◼   ► exclaiming I'm not come but they don't

00:42:41 ◼   ► have the ones that cost less don't have

00:42:43 ◼   ► a microphone they don't have the volume

00:42:45 ◼   ► and play plus pause button on the

00:42:48 ◼   ► clicker around which apparently did and

00:42:53 ◼   ► I've think about this the ones with the

00:42:55 ◼   ► in the ipod touch box don't even though

00:42:57 ◼   ► I'd blown away

00:42:59 ◼   ► yeah I think I wasn't shade so they have

00:43:04 ◼   ► the new shape but they don't have the

00:43:05 ◼   ► they don't have the microphone and I

00:43:07 ◼   ► don't think that's weird her and it's

00:43:10 ◼   ► just very strange that seems to be yeah

00:43:14 ◼   ► it seems like a weird thing for that to

00:43:15 ◼   ► get cheap on

00:43:16 ◼   ► yeah i don't blame i'm not a zealot

00:43:19 ◼   ► about hey just because Apple has a lot

00:43:21 ◼   ► of money in the bank they've got to

00:43:22 ◼   ► split you know they've got to get

00:43:25 ◼   ► windburn some of ya but every no I'm not

00:43:28 ◼   ► either but it seems like that seemed you

00:43:30 ◼   ► can build them in such volume that it

00:43:32 ◼   ► really realizes that if you're giving

00:43:35 ◼   ► him a pair ahead with it anyway just

00:43:36 ◼   ► give everybody the same ones i mean

00:43:38 ◼   ► everybody agrees they're not inside

00:43:40 ◼   ► their great it's not like they're giving

00:43:41 ◼   ► you a you know right there

00:43:44 ◼   ► high-end studio headphones three on

00:43:47 ◼   ► three hundred dollar so that leads me

00:43:52 ◼   ► though so you haven't seen the ipod

00:43:53 ◼   ► touch it is when you do the thing that's

00:43:57 ◼   ► going to strike you is

00:43:58 ◼   ► that it is radically thinner and lighter

00:44:01 ◼   ► and then co and colors but the colors

00:44:05 ◼   ► thing is i think is secondary to the

00:44:08 ◼   ► thinnest and lightness and I think that

00:44:10 ◼   ► that thinnest and lightness is so high a

00:44:14 ◼   ► priority at Apple that it cannot be

00:44:18 ◼   ► overstated and in hindsight it's

00:44:21 ◼   ► especially if you look at the last

00:44:23 ◼   ► handful of years of apple products that

00:44:28 ◼   ► the focus on thinnest and lightness it

00:44:32 ◼   ► stands out and what sticks out like a

00:44:34 ◼   ► sore thumb is the ipad 3 which got

00:44:38 ◼   ► thicker and heavier from the generation

00:44:40 ◼   ► before it it really sticks out in

00:44:44 ◼   ► hindsight because there's like this

00:44:46 ◼   ► relentless model after model everything

00:44:49 ◼   ► gets thinner and lighter and then

00:44:50 ◼   ► there's the ipad which got thinner the

00:44:53 ◼   ► first year then I suddenly got a little

00:44:56 ◼   ► thicker and noticeably heavier to to

00:44:58 ◼   ► accommodate the big battery that powers

00:45:00 ◼   ► the the retina display rain and so

00:45:03 ◼   ► that's why I and I ending like that the

00:45:07 ◼   ► there's two questions people keep asking

00:45:09 ◼   ► me about the the rumored as i call it

00:45:13 ◼   ► ipad air and the two questions are I

00:45:19 ◼   ► can't believe Apple would release a new

00:45:21 ◼   ► device into this in late-2012 that's not

00:45:25 ◼   ► retina when everything else has gone

00:45:27 ◼   ► written across the board in iOS a and

00:45:31 ◼   ► then be if the new ipod touch starts at

00:45:36 ◼   ► 299 how can the ipad air cost less than

00:45:42 ◼   ► it those two quite i've gotten those two

00:45:44 ◼   ► questions more I think than any

00:45:47 ◼   ► questions I can remember in the history

00:45:50 ◼   ► of daring fireball that they are so

00:45:51 ◼   ► complain they're exactly almost phrase

00:45:53 ◼   ► word for word the same way from readers

00:45:55 ◼   ► well the ipod touch starts it right the

00:46:00 ◼   ► newer new one starts at 299 the 199 ipod

00:46:03 ◼   ► touches that the year old model is the

00:46:05 ◼   ► previous generation

00:46:07 ◼   ► that's right so i have answers to both

00:46:10 ◼   ► of those things so on the retina front

00:46:15 ◼   ► ok it's true that everything now is

00:46:19 ◼   ► retina across-the-board the ipads retina

00:46:21 ◼   ► the iphone thread them ended ipod

00:46:26 ◼   ► touches retina but every single new form

00:46:29 ◼   ► factor for an iOS device debuted

00:46:31 ◼   ► non-retina and so I expect that to be

00:46:34 ◼   ► the same for the ipad air and the second

00:46:40 ◼   ► thing is I really does want the reason I

00:46:43 ◼   ► called the ipad areas and so much that I

00:46:45 ◼   ► think that's what they're going to call

00:46:46 ◼   ► it although i wouldn't be surprised the

00:46:47 ◼   ► only two names i expect them to either

00:46:49 ◼   ► use is either call it the ipad air or

00:46:52 ◼   ► just call it ipad and you just know the

00:46:54 ◼   ► difference because this is the one

00:46:55 ◼   ► that's cheaper and smaller and thinner

00:46:57 ◼   ► and lighter but i do think though that

00:46:59 ◼   ► the way they're going to pitch it at the

00:47:01 ◼   ► appeal of it isn't so much about the

00:47:03 ◼   ► physical size of it that it's 7.5 inches

00:47:06 ◼   ► instead of nine point seven days only

00:47:08 ◼   ► but about thinnest and lightness and

00:47:10 ◼   ► that it's so much lighter and so much

00:47:11 ◼   ► thinner than any other tablet on the

00:47:15 ◼   ► market and to make it thin light it i

00:47:19 ◼   ► think it has to be non-retina because

00:47:21 ◼   ► that's that everything about the

00:47:23 ◼   ► heaviness in thickness of the ipad 3 you

00:47:25 ◼   ► know given what we know from the ifixit

00:47:27 ◼   ► teardown is it's about the big honkin

00:47:30 ◼   ► battery to power at all the the battery

00:47:35 ◼   ► the larger batteries also for LTE yeah

00:47:38 ◼   ► but look at the look at the so what you

00:47:42 ◼   ► want my question is that what you think

00:47:44 ◼   ► it would be this is another thing that

00:47:47 ◼   ► came up because yes

00:47:48 ◼   ► someone's house on the Arthur Ashe is

00:47:51 ◼   ► Artyom Charles are Charles Arthur

00:47:53 ◼   ► suggested that it would be i don't

00:47:55 ◼   ► really i really don't i don't think so

00:47:57 ◼   ► yeah but it could be but it could be I I

00:48:00 ◼   ► could believe that i do you know if that

00:48:04 ◼   ► that would help contribute to the

00:48:05 ◼   ► thinnest and lightest but the the

00:48:07 ◼   ► existence of the iphone 5 and it's than

00:48:12 ◼   ► this in lightness and support for LTE

00:48:14 ◼   ► makes me think that the the ipad air

00:48:18 ◼   ► will have

00:48:18 ◼   ► 2e2 okay uh and you know it so I just

00:48:25 ◼   ► don't expect them to say much about the

00:48:27 ◼   ► fact that the display isn't retina

00:48:29 ◼   ► failed i think that there will be nice

00:48:31 ◼   ► things to say about it i think that I i

00:48:33 ◼   ► would also think that in the interest of

00:48:35 ◼   ► thinness and lightness i would not be

00:48:38 ◼   ► surprised at all if they go with the new

00:48:40 ◼   ► the the new technology that started this

00:48:44 ◼   ► year with the idea i phone 5 where the

00:48:46 ◼   ► touch sensors are integrated in the

00:48:48 ◼   ► glass with the display as opposed to

00:48:50 ◼   ► being a separate layer so it'll make the

00:48:52 ◼   ► even though there won't be the retina

00:48:54 ◼   ► pixel resolution the pixels will seem

00:48:57 ◼   ► closer to the surface which isn't you

00:48:59 ◼   ► know I'd another big part of the appeal

00:49:00 ◼   ► i wouldn't be surprised if like the

00:49:03 ◼   ► color quality was a lot like the IPS

00:49:07 ◼   ► technology was a lot better than say the

00:49:09 ◼   ► 3gs which has that same pixel resolution

00:49:13 ◼   ► that it will be yeah the resolution will

00:49:15 ◼   ► be great but in other ways the display

00:49:17 ◼   ► will be better than previous non-retina

00:49:20 ◼   ► iOS did displays right it'll still be

00:49:23 ◼   ► it'll be a good display just not that

00:49:25 ◼   ► higher verbal resolution i predict if

00:49:29 ◼   ► it's not if it's not too retina display

00:49:31 ◼   ► that that will be that will be used as a

00:49:33 ◼   ► right against I think definitely and

00:49:35 ◼   ► people people will compare it to the

00:49:37 ◼   ► Amazon HD devices and the kindle HD

00:49:40 ◼   ► devices and say Apple blew it by not

00:49:43 ◼   ► shipping a Retina display and then they

00:49:45 ◼   ► also at the same token will not mention

00:49:47 ◼   ► that the the kindle fires covered and

00:49:49 ◼   ► that's but that's my contribution this

00:49:53 ◼   ► conversation my cynicism about the

00:49:58 ◼   ► modern state of Technology one degree

00:50:00 ◼   ► that they are the ants on the inside or

00:50:02 ◼   ► is it like a candy bar where they're

00:50:03 ◼   ► crawling around the outside they're all

00:50:09 ◼   ► over

00:50:09 ◼   ► that's the type of science I like to

00:50:11 ◼   ► conduct as a kid I loved a and covered

00:50:15 ◼   ► candy bar who didn't yes it was almost

00:50:19 ◼   ► like a special kind of and like the tiny

00:50:21 ◼   ► and not like a regular size and it was

00:50:23 ◼   ► like the little mite right well the big

00:50:25 ◼   ► ones are carpenter yeah they're like

00:50:27 ◼   ► windy it's a little like it but it

00:50:29 ◼   ► almost makes it seem like there's a kid

00:50:30 ◼   ► and you know like just like it

00:50:32 ◼   ► kids who eat all the candy in the human

00:50:33 ◼   ► world it's the little little kid answer

00:50:36 ◼   ► like to eat candy in the end Jared did

00:50:38 ◼   ► you ever try and start at war know how

00:50:40 ◼   ► would you do that man you'd find two and

00:50:43 ◼   ► hills and mingling with them to each

00:50:45 ◼   ► other either digga digga yeah basically

00:50:48 ◼   ► all you're digging like at an orange or

00:50:50 ◼   ► like sprinkles honey bright whenever

00:50:53 ◼   ► something to get into to find each other

00:50:56 ◼   ► yards to the battle

00:50:57 ◼   ► I don't know that we ever successfully

00:50:59 ◼   ► did that but i want a horrible thing to

00:51:00 ◼   ► do but I know that we did take pickup

00:51:03 ◼   ► you like we would pick up an appt from

00:51:05 ◼   ► another and he'll take the corporates

00:51:06 ◼   ► that see what would happen i don't

00:51:08 ◼   ► remember what the results are better

00:51:09 ◼   ► when he was a young child a bit dick

00:51:11 ◼   ► cheney was very successful at that at

00:51:13 ◼   ► that sort of a betty was really good at

00:51:17 ◼   ► shooting frogs so on the pricing front

00:51:22 ◼   ► on the pricing front what I think is

00:51:25 ◼   ► don't overthink it right everybody this

00:51:29 ◼   ► is this idea that everybody seems to

00:51:31 ◼   ► have in our heads that if the new ipad

00:51:33 ◼   ► ipod touches 299 then how can the ipad

00:51:37 ◼   ► air be less than that if it's bigger and

00:51:41 ◼   ► I I say don't overthink it and a don't

00:51:44 ◼   ► overthink it and be smaller is cheaper

00:51:48 ◼   ► like a 13-inch macbook is going to cost

00:51:51 ◼   ► less than the 15-inch macbook the

00:51:53 ◼   ► 11-inch macbook air is going to cost

00:51:55 ◼   ► less than the 13-inch macbook air

00:51:57 ◼   ► smaller is cheaper but miniature is

00:52:01 ◼   ► expensive right

00:52:03 ◼   ► it's not just that the ipod touch is not

00:52:06 ◼   ► just smaller ipad it's a miniature

00:52:09 ◼   ► miniaturization is expensive right so if

00:52:13 ◼   ► you get like a slightly smaller camera

00:52:15 ◼   ► it's maybe it's cheaper but if you get

00:52:17 ◼   ► like a little like spy camera that's

00:52:19 ◼   ► more expensive it's expensive to

00:52:21 ◼   ► miniaturize things also the capacity the

00:52:27 ◼   ► starting capacity of the new ipod

00:52:28 ◼   ► touches 32 gigabytes that's true too

00:52:31 ◼   ► so if it was a 16 gig tablet right and

00:52:36 ◼   ► here's the second case so let's say that

00:52:38 ◼   ► the new ipad air starts at 249 or even

00:52:44 ◼   ► let's just just for the sake of argument

00:52:46 ◼   ► let's say it starts all the way at 199

00:52:48 ◼   ► for a 16 gigabyte version so it's a

00:52:50 ◼   ► hundred dollars cheaper than the new

00:52:52 ◼   ► ipod touch

00:52:54 ◼   ► so what's the worst-case scenario of the

00:52:57 ◼   ► people who think that this is a problem

00:52:58 ◼   ► that this bigger and therefore more

00:53:01 ◼   ► appealing device is even is also cheaper

00:53:03 ◼   ► if somebody comes in and was thinking

00:53:07 ◼   ► well by the ipod touch and instead I

00:53:10 ◼   ► well why don't I just buy this thing

00:53:12 ◼   ► it's only 199 i'll save money and get a

00:53:14 ◼   ► bigger screen

00:53:15 ◼   ► well guess what they just walked out of

00:53:16 ◼   ► the apple store buying an ipad like

00:53:19 ◼   ► that's a wind doesn't matter which one

00:53:20 ◼   ► you bought it if you go in the store and

00:53:22 ◼   ► buy one of these things and walk out

00:53:24 ◼   ► your Apple count that as a win

00:53:26 ◼   ► it doesn't matter if if if the new ipad

00:53:29 ◼   ► air completely cannibalizing sales of

00:53:32 ◼   ► the ipod touch

00:53:33 ◼   ► well that's great because it's an apple

00:53:35 ◼   ► product doing it like I I don't

00:53:39 ◼   ► overthink it as long as people are

00:53:40 ◼   ► buying any of them

00:53:42 ◼   ► it's a win for apple and they're

00:53:46 ◼   ► different

00:53:46 ◼   ► I mean there's also exactly what you

00:53:48 ◼   ► cannot put it doesn't matter how thin

00:53:51 ◼   ► right you cannot shove an ipad air and

00:53:53 ◼   ► put in your pocket you can I don't think

00:53:56 ◼   ► you can put it on your arm unless you're

00:53:58 ◼   ► hungry

00:53:59 ◼   ► unless you're running there's no art is

00:54:00 ◼   ► not going to be an armband accessory

00:54:02 ◼   ► that you can I hope not i bet somebody

00:54:09 ◼   ► will do it you seen those people who

00:54:10 ◼   ► take me with the item every single time

00:54:13 ◼   ► we'd have an event it at school and you

00:54:17 ◼   ► know yeah over the summer yeah we were

00:54:19 ◼   ► at the pumpkin we're at the pumpkin

00:54:20 ◼   ► farmer this weekend and there were

00:54:22 ◼   ► people taking taking videos of like that

00:54:25 ◼   ► the pig ran so that's why I'm a little

00:54:27 ◼   ► hesitant because it to predict that

00:54:29 ◼   ► there won't be any armbands right

00:54:31 ◼   ► bye-bye

00:54:32 ◼   ► I'm saying there will be i'm going to

00:54:34 ◼   ► come out i'm going to come out strongly

00:54:35 ◼   ► in favor of there being any not in favor

00:54:38 ◼   ► of them would it be an armed man would

00:54:39 ◼   ► be like a fanny pack

00:54:40 ◼   ► oh but I guess it would be like a

00:54:44 ◼   ► reverse fanny pack that because you want

00:54:45 ◼   ► to like look down at your belly too

00:54:47 ◼   ► yeah that's thatthat's thatthat's the

00:54:50 ◼   ► trying and you know what you would want

00:54:51 ◼   ► is you would you will or like up you

00:54:53 ◼   ► look at all your Howard you'd want to

00:54:55 ◼   ► like a orientation lock it upside down

00:54:59 ◼   ► so that you can look down at your belly

00:55:01 ◼   ► and yeah and give me a lot of accidents

00:55:06 ◼   ► run because i do i am that's why has it

00:55:09 ◼   ► not to predict because before i actually

00:55:12 ◼   ► saw all these people in the real world

00:55:14 ◼   ► using their their iPads cameras

00:55:16 ◼   ► including value said video cameras

00:55:19 ◼   ► whether it's just they're just walking

00:55:21 ◼   ► around with it yeah I laughed at the

00:55:24 ◼   ► demands that you know after the original

00:55:27 ◼   ► iPad that didn't have a camera i laughed

00:55:30 ◼   ► at the demands that everybody said this

00:55:31 ◼   ► thing needs a camera on the back because

00:55:33 ◼   ► i thought who the hell what the hell is

00:55:35 ◼   ► anybody ever gonna use it

00:55:36 ◼   ► I don't think I've used I've used I've

00:55:40 ◼   ► used the front facing camera for

00:55:42 ◼   ► facetime but I right everybody's facing

00:55:45 ◼   ► camera makes told her always made total

00:55:46 ◼   ► sense to me the rear the demand that

00:55:48 ◼   ► have your hammers on both sides i mean

00:55:49 ◼   ► it's you know you can claim chowder me

00:55:51 ◼   ► on and I I thought it was ridiculous

00:55:53 ◼   ► I really did and I again if I if I got

00:55:56 ◼   ► an ipad that had like a broken rear

00:55:58 ◼   ► camera I don't even know if I would

00:55:59 ◼   ► notice it unless i accidentally hit the

00:56:03 ◼   ► camera reverse button on the on the

00:56:07 ◼   ► phone and I've done I've done that

00:56:09 ◼   ► because you know I call my brother or

00:56:13 ◼   ► something facetime my brother and then I

00:56:15 ◼   ► want to show my kid sitting there

00:56:17 ◼   ► playing yeah I like this but it for the

00:56:20 ◼   ► most part though but it's not it's not a

00:56:22 ◼   ► huge and we just turn around and use the

00:56:24 ◼   ► the front-facing camera exactly yeah

00:56:27 ◼   ► okay let me know what miss take the

00:56:29 ◼   ► second break and do the do the second

00:56:31 ◼   ► sponsor ok second sponsor can you do

00:56:39 ◼   ► like a drum roll I can try

00:56:44 ◼   ► yeah pixel livery that's like delivery

00:56:51 ◼   ► but with pixels pixel every pixs l.i.v.e

00:56:58 ◼   ► ry here's what they've got

00:57:02 ◼   ► pixel art t-shirts and therefore

00:57:05 ◼   ► everybody what they've got is pixel art

00:57:07 ◼   ► maps of all 50 states including the

00:57:12 ◼   ► sort of Columbia you're not left out you

00:57:15 ◼   ► guys now they're from the guys the guys

00:57:18 ◼   ► who do United pixel workers they make

00:57:20 ◼   ► cool t-shirts I'm sure you've seen them

00:57:23 ◼   ► everybody's in United pixel worker

00:57:25 ◼   ► t-shirts well these new pixel our

00:57:26 ◼   ► t-shirts they've gotta pixel very very

00:57:28 ◼   ► very cool shirts their supersoft

00:57:31 ◼   ► american apparel tri-blend track tease

00:57:33 ◼   ► I've got a couple of those I've got one

00:57:35 ◼   ► of those from the Dalton who use those

00:57:37 ◼   ► originally great great t-shirts really

00:57:39 ◼   ► soft very comfortable

00:57:42 ◼   ► they've got men sizes women sizes and if

00:57:45 ◼   ► you sign up for the mailing list or

00:57:47 ◼   ► follow pixel livery at pixel livery the

00:57:52 ◼   ► ad symbol on Twitter you'll find out

00:57:55 ◼   ► about more designs as they come out

00:57:57 ◼   ► it's great stuff so here's what you do

00:58:01 ◼   ► it's easy go to pixel livery dot-com vix

00:58:04 ◼   ► l.i.v.e ry dot-com find your favorite

00:58:09 ◼   ► state or district and buy a t-shirt and

00:58:13 ◼   ► and you're going to be happy you're

00:58:15 ◼   ► going to look and you're going to look

00:58:16 ◼   ► very very handsome

00:58:17 ◼   ► they're great they're beautiful i the

00:58:20 ◼   ► end you know but nothing's better than

00:58:23 ◼   ► pixel art it makes me wish that I came

00:58:27 ◼   ► from a state that was not you know what

00:58:30 ◼   ► and I i I've up and I wasn't going to

00:58:33 ◼   ► say this but I think I designed one of

00:58:34 ◼   ► them I i did i did i did call you

00:58:38 ◼   ► Wyoming these are great

00:58:48 ◼   ► and then they have other one they do

00:58:49 ◼   ► have other that's what they would they

00:58:51 ◼   ► wanted me they want with their way they

00:58:52 ◼   ► wanted to talk to local service to know

00:58:54 ◼   ► about the whole let me tell you this

00:58:55 ◼   ► can't believe it i should be shot if I

00:58:58 ◼   ► had a boss I would be fired

00:59:00 ◼   ► they got ten percent off for talk show

00:59:02 ◼   ► listeners you got to use colors the deal

00:59:05 ◼   ► that you got to use the code the talk

00:59:06 ◼   ► show you know what if I hadn't

00:59:08 ◼   ► remembered this we would have had to

00:59:10 ◼   ► redo the whole show John we're gonna

00:59:12 ◼   ► have to redo the whole damn show ten

00:59:14 ◼   ► percent off you get ten percent off the

00:59:16 ◼   ► code is the talk show and that ends on

00:59:20 ◼   ► october 19 so I don't know when you you

00:59:23 ◼   ► Joe listener of the talkshow are

00:59:25 ◼   ► listening to this if it's before october

00:59:26 ◼   ► 19 2012 you're in luck because you're

00:59:29 ◼   ► going to save ten percent we should stop

00:59:32 ◼   ► recording us on real real voice that we

00:59:35 ◼   ► had a digital recorder or we should

00:59:37 ◼   ► there should be some way yeah right if

00:59:39 ◼   ► we were recording it digitally we could

00:59:40 ◼   ► insert things same thing I keep thinking

00:59:43 ◼   ► about switching I someday the blogging

00:59:46 ◼   ► client i use from a typewriter to

00:59:49 ◼   ► something like a text editor like on a

00:59:51 ◼   ► computer or something like that because

00:59:52 ◼   ► it's getting you should try block

00:59:54 ◼   ► blogger is free is getting its getting

00:59:56 ◼   ► frustrated it's getting ever more

00:59:58 ◼   ► frustrating to me that when I

00:59:58 ◼   ► frustrating to me that when I

01:00:00 ◼   ► like a typo I've got a backspace

01:00:01 ◼   ► backspace backspace and exit out and

01:00:04 ◼   ► white do you have a lot of white out and

01:00:06 ◼   ► I just I just use that capital X and X

01:00:09 ◼   ► taxi sticks and explains all those X's

01:00:14 ◼   ► is the underside man if you got Hawaii

01:00:16 ◼   ► if you live in Hawaii or you have any

01:00:19 ◼   ► relation to Hawaii or if you just like

01:00:20 ◼   ► Hawaii go go get this shirt right now

01:00:23 ◼   ► was that because it's awesome awesome

01:00:26 ◼   ► it's just gorgeous yeah I mean it's a

01:00:27 ◼   ► distinctively distinct and something I

01:00:30 ◼   ► like and to me it's always the sign of a

01:00:32 ◼   ► class act the type of advertiser who

01:00:34 ◼   ► actually listens to the show is that the

01:00:36 ◼   ► code is not talk show the code is the

01:00:39 ◼   ► talk show because they know actually

01:00:41 ◼   ► know that i paid for like the Batman

01:00:43 ◼   ► money for that the so what else is going

01:00:47 ◼   ► on this week

01:00:49 ◼   ► what's your opinion on the ipad pricing

01:00:53 ◼   ► oh I know what I want to talk to you

01:00:54 ◼   ► about but what's your opinion on the

01:00:55 ◼   ► ipad pricing but it will what I think

01:00:59 ◼   ► that the there whatever you want to call

01:01:01 ◼   ► it is going to be alright so I'm gonna

01:01:04 ◼   ► go to the ice cream is my guess i would

01:01:05 ◼   ► love it

01:01:06 ◼   ► they don't have a lot of probably don't

01:01:08 ◼   ► have a lot of products that are priced

01:01:09 ◼   ► price 250 you're straight in the middle

01:01:11 ◼   ► they like they like the 1099 but they

01:01:16 ◼   ► have a couple like the nano starts it

01:01:19 ◼   ► 149 and there's something else but

01:01:23 ◼   ► there's a there's a couple and I that

01:01:26 ◼   ► seems to be 16 gigabyte 250 i think it's

01:01:30 ◼   ► it's got to be one of three things

01:01:32 ◼   ► either 199 249 for 299 but 299 seems too

01:01:37 ◼   ► high and i don't think that if it were I

01:01:41 ◼   ► don't think that if let's say worst case

01:01:44 ◼   ► scenario the starting price is 299 I

01:01:46 ◼   ► don't think that means oh it's this is

01:01:48 ◼   ► apple's this is the end of Apple as we

01:01:52 ◼   ► know it because everybody's going to buy

01:01:54 ◼   ► it a kindle fire or a nexus 7 instead

01:01:59 ◼   ► they'd still sell a lot of a 299 but I

01:02:04 ◼   ► almost feel like that if they started at

01:02:06 ◼   ► 299 it would have to be 32 gigs and then

01:02:09 ◼   ► why not just have one that's cheaper and

01:02:11 ◼   ► 16 gifts

01:02:12 ◼   ► I don't know

01:02:13 ◼   ► yeah I don't know either island here's

01:02:17 ◼   ► the other thing I want to talk to you

01:02:18 ◼   ► about John's I want to talk to you about

01:02:19 ◼   ► the stand and it's like my my stick of

01:02:22 ◼   ► the month is what is it about Apple that

01:02:24 ◼   ► makes people lose their minds and this

01:02:28 ◼   ► has always been the case right but it i

01:02:31 ◼   ► mean NEVER people there was a thing in 4

01:02:32 ◼   ► lits this month where but that's that's

01:02:35 ◼   ► really the obvious i'm not going to have

01:02:37 ◼   ► a home for Tim Cook to be fired

01:02:40 ◼   ► well he did yeah he said in the way and

01:02:44 ◼   ► also the way you said it was was

01:02:45 ◼   ► ridiculous because he said that Steve

01:02:47 ◼   ► Jobs yeah for really seventy-eight

01:02:53 ◼   ► percent year-over-year increase in stock

01:02:54 ◼   ► price record-breaking ipad

01:02:57 ◼   ► record-breaking I've new iphone and a I

01:03:03 ◼   ► think very well received a mountain lion

01:03:07 ◼   ► update to the mac and iOS 6 update to

01:03:11 ◼   ► all the iOS devices all in here and then

01:03:16 ◼   ► the guy should be fired because there's

01:03:20 ◼   ► some scratches on some of the black

01:03:22 ◼   ► iphone and and there's no hey if you

01:03:25 ◼   ► shoot right into a light source

01:03:27 ◼   ► sometimes you get a purple fringe on

01:03:29 ◼   ► what everybody else otherwise agrees is

01:03:32 ◼   ► the best camera ever to ship in a mobile

01:03:34 ◼   ► phone fire to cook assemble it's just I

01:03:43 ◼   ► mean they obviously we're all sick and

01:03:47 ◼   ► tired of people trying to tell us what

01:03:50 ◼   ► Steve Jobs with I like I did for see it

01:03:53 ◼   ► I meeting everybody knew that after he

01:03:56 ◼   ► died that any hiccup any minor hiccup

01:03:58 ◼   ► along the way was going to have some

01:03:59 ◼   ► people saying this wouldn't happen if

01:04:01 ◼   ► steve jobs around but I have to admit

01:04:03 ◼   ► I'm surprised by how vociferous that

01:04:08 ◼   ► that sentiment is every single time

01:04:12 ◼   ► there's anything vaguely

01:04:13 ◼   ► less-than-stellar not even bad just like

01:04:18 ◼   ► yeah you know it that it's all this

01:04:23 ◼   ► wouldn't happen under steve jobs all

01:04:25 ◼   ► over

01:04:26 ◼   ► like I don't understand this is the guy

01:04:28 ◼   ► Steve Jobs was the guy who made the

01:04:30 ◼   ► Dalmatian imac alright but the flower of

01:04:36 ◼   ► wooden it would they were at the same

01:04:37 ◼   ► time right one was down the hour and one

01:04:39 ◼   ► are flowers right wasn't it flowers on

01:04:42 ◼   ► the other one

01:04:42 ◼   ► yeah Danny idea i don't agree i don't

01:04:45 ◼   ► remember the flowered one because when i

01:04:47 ◼   ► saw the donation when my eyes went blind

01:04:50 ◼   ► right yeah I don't remember what the

01:04:55 ◼   ► pattern was why do you think why do you

01:04:57 ◼   ► think that n is it and do you think i'm

01:04:59 ◼   ► right though that Apple makes people

01:05:01 ◼   ► write things that are way more stupid

01:05:03 ◼   ► than any other company like I don't

01:05:04 ◼   ► think anybody's really well it's hard to

01:05:06 ◼   ► say

01:05:07 ◼   ► hard to say because we don't follow

01:05:08 ◼   ► other things as closely as we follow

01:05:10 ◼   ► Apple but yes let's say I say yes

01:05:15 ◼   ► absolutely i but i don't know Microsoft

01:05:18 ◼   ► a little i mean i can't say i'm super

01:05:19 ◼   ► close but I follow google pretty pretty

01:05:22 ◼   ► well too and I you know maybe I don't

01:05:24 ◼   ► write about him so much but i read an

01:05:26 ◼   ► awful lot about it and I can't think of

01:05:28 ◼   ► anything equivalent to that

01:05:33 ◼   ► yeah well again like the cowboys and the

01:05:36 ◼   ► Yankees it's more of a lightning run it

01:05:39 ◼   ► just seems to attract much more

01:05:41 ◼   ► attention and what was the article that

01:05:43 ◼   ► that Stuart and I don't know if its

01:05:44 ◼   ► attention Stewart wrote in new york

01:05:46 ◼   ► times last week and then Glenn

01:05:48 ◼   ► fleischmann sort of took it apart very

01:05:50 ◼   ► very politely and way more politely than

01:05:52 ◼   ► you and I can never bear to do in great

01:05:54 ◼   ► it's right

01:05:56 ◼   ► do you remember that article and yeah I

01:06:00 ◼   ► remember him writing that was that about

01:06:06 ◼   ► hold on a second here we have a little

01:06:07 ◼   ► bit of dead space but we're gonna we're

01:06:09 ◼   ► gonna we're gonna find it yeah

01:06:12 ◼   ► talk amongst yourselves speak a time for

01:06:15 ◼   ► the listeners at home to this is my

01:06:17 ◼   ► headline was I asked sing a little sick

01:06:19 ◼   ► and ask what is it about Apple that

01:06:21 ◼   ► causes people to lose their minds is

01:06:23 ◼   ► james stewart's new york times

01:06:25 ◼   ► common-sense column titled apples Maps

01:06:28 ◼   ► and jobs is shadow and and it

01:06:35 ◼   ► I mean he even said that the apples Maps

01:06:37 ◼   ► thing could raise antitrust concerns

01:06:39 ◼   ► that was it and that was it and he

01:06:44 ◼   ► didn't understand in seem to understand

01:06:46 ◼   ► the fact that it was tied to ios6 since

01:06:49 ◼   ► then not at the iphone 5 and he didn't

01:06:53 ◼   ► seem to understand the fact that Apple

01:06:55 ◼   ► had made the original apps no app and

01:06:59 ◼   ► then it was just changing data right and

01:07:01 ◼   ► it was changing the app to but it was

01:07:02 ◼   ► but the bigger problem was that it was

01:07:05 ◼   ► changing data and the data wasn't quite

01:07:07 ◼   ► as good as Google's the right uh you

01:07:10 ◼   ► know what here's the other thing too

01:07:11 ◼   ► about this and I guess maps is maybe the

01:07:13 ◼   ► best example because maybe I think that

01:07:15 ◼   ► the people who are arguing that blank

01:07:17 ◼   ► would have happened if steve jobs around

01:07:18 ◼   ► that they seem most convinced on the

01:07:22 ◼   ► maps front that this maps thing would

01:07:24 ◼   ► not have happened if Steve Jobs was

01:07:26 ◼   ► around and it

01:07:31 ◼   ► hey that's boggle it boggles my mind

01:07:33 ◼   ► because don't doesn't everybody remember

01:07:35 ◼   ► mobileme which ships under i think steve

01:07:38 ◼   ► jobs but the other thing that people

01:07:42 ◼   ► don't seem to realize and I think it was

01:07:43 ◼   ► absolutely positively part of steve jobs

01:07:46 ◼   ► is genius was that yes he absolutely was

01:07:49 ◼   ► a perfectionist

01:07:52 ◼   ► he demanded perfection but the other

01:07:55 ◼   ► thing was that he had a he was compelled

01:07:58 ◼   ► to ship right like the worst kind of

01:08:01 ◼   ► perfectionist is the obsessive

01:08:04 ◼   ► perfectionist who goes away and works

01:08:07 ◼   ► and works and works and never releases

01:08:09 ◼   ► the damn thing right and and just from

01:08:12 ◼   ► my own list of personal obsessions I

01:08:16 ◼   ► think that kind of explains the the

01:08:19 ◼   ► significant drop often in productivity

01:08:22 ◼   ► of stanley kubrick over the last two

01:08:25 ◼   ► decades of his career right that he was

01:08:26 ◼   ► fairly prolific up until the shining

01:08:29 ◼   ► 1980 and then from 1980 until his death

01:08:32 ◼   ► in 1999 only had two more movies he had

01:08:35 ◼   ► full metal jacket in 86 87 and then eyes

01:08:40 ◼   ► wide shut in 99 that he went to six

01:08:42 ◼   ► years between movies and 12 years

01:08:44 ◼   ► between movies and that they're all

01:08:45 ◼   ► these rumors about other things that had

01:08:47 ◼   ► been warned

01:08:47 ◼   ► hang on but that he'd kind of I think

01:08:50 ◼   ► painted himself into this perfectionist

01:08:52 ◼   ► corner where it it it knowing that he

01:08:57 ◼   ► was no longer community ship a movie

01:08:58 ◼   ► that it was more you know to focus on

01:09:01 ◼   ► and jobs never had that problem jobs

01:09:03 ◼   ► love to ship things right they do is

01:09:06 ◼   ► famously with the you know with the

01:09:08 ◼   ► early Apple the early eighties this

01:09:10 ◼   ► mantra of real artist ship and I think

01:09:14 ◼   ► that's like the best type of

01:09:15 ◼   ► perfectionist to be that you're

01:09:17 ◼   ► demanding perfection but you're also

01:09:19 ◼   ► demanding to ship now and so of course

01:09:23 ◼   ► he would have shipped maps i wouldn't be

01:09:26 ◼   ► surprised if he would have shifted

01:09:27 ◼   ► sooner

01:09:28 ◼   ► yeah the other example I mean is it is

01:09:31 ◼   ► Santana gate which was not as big a deal

01:09:35 ◼   ► as everybody made it but still there was

01:09:39 ◼   ► there was there was a legitimate flaw in

01:09:41 ◼   ► the phone that they it's just a flaw

01:09:43 ◼   ► that everybody else had the same time

01:09:45 ◼   ► right but they did correct it quickly

01:09:47 ◼   ► you could argue that they shipped it a

01:09:49 ◼   ► little bit too soon because it really

01:09:50 ◼   ► when they fixed it wasn't even it didn't

01:09:52 ◼   ► even take a four-year they should they

01:09:54 ◼   ► fixed it with the the verizon iphone for

01:09:59 ◼   ► yea which had the antenna that they

01:10:02 ◼   ► eventually used for everybody else in

01:10:04 ◼   ► the iphone 4s the one worth the

01:10:06 ◼   ► different differently position

01:10:08 ◼   ► separators between the frame and the

01:10:11 ◼   ► antennas right but yeah so they knew

01:10:14 ◼   ► they were onto something there is like a

01:10:16 ◼   ► hundred percent certainty that they were

01:10:17 ◼   ► onto something really really useful for

01:10:21 ◼   ► all of their design goals by moving this

01:10:23 ◼   ► did that the cell antennas to the frame

01:10:26 ◼   ► of the device but it you know clearly

01:10:29 ◼   ► wasn't perfect yet and they shipped it

01:10:32 ◼   ► it'sit's yeah it's an astounding sort of

01:10:38 ◼   ► lack of understanding of what actually

01:10:40 ◼   ► happened to the company over the past

01:10:41 ◼   ► right you know the time since since you

01:10:44 ◼   ► can go over jobs his whole career but

01:10:46 ◼   ► particularly the time since he came back

01:10:48 ◼   ► there's this mythology that everything

01:10:51 ◼   ► that Apple ship was perfect and it so

01:10:55 ◼   ► people like us don't even say that

01:10:57 ◼   ► right exactly as the people who truly

01:10:59 ◼   ► understand the company know

01:11:00 ◼   ► that the secret was you know and again

01:11:03 ◼   ► to bring it back to baseball it its and

01:11:06 ◼   ► nobody gets on base every time they're

01:11:08 ◼   ► up it's just about having a

01:11:10 ◼   ► significantly higher batting average

01:11:12 ◼   ► than everybody else you know that there

01:11:15 ◼   ► was there they were right and continue

01:11:18 ◼   ► to be right at a way more often than one

01:11:21 ◼   ► they're all better better than 112 in

01:11:23 ◼   ► the postseason

01:11:23 ◼   ► yes definitely and the other thing that

01:11:25 ◼   ► they've always been very good at and to

01:11:27 ◼   ► me this is more the warning sign and to

01:11:30 ◼   ► me like for example the the open letter

01:11:33 ◼   ► from tim cook on maps is a sign of that

01:11:36 ◼   ► that Apple is doing very well is that

01:11:39 ◼   ► they've always been very good at being

01:11:43 ◼   ► honest with themselves about where they

01:11:45 ◼   ► have fallen short or where they were

01:11:46 ◼   ► wrong and correcting it so it obvious

01:11:52 ◼   ► examples i forget which generation was

01:11:54 ◼   ► but remember the 1i hard drive based

01:11:57 ◼   ► ipod I think it might have been the

01:11:58 ◼   ► third generation one where they they

01:12:00 ◼   ► added these four touch sensitive buttons

01:12:02 ◼   ► above the click wheel instead of hell

01:12:06 ◼   ► yeah yeah I have one of those

01:12:08 ◼   ► ah it was a very confusing design and it

01:12:12 ◼   ► was can always confused me because it

01:12:14 ◼   ► somehow it it i don't know like which

01:12:18 ◼   ► button to push it which time seemed

01:12:19 ◼   ► confusing and everybody had a lot of

01:12:22 ◼   ► problems with the fact that they were

01:12:24 ◼   ► capacitive buttons rather than buttons

01:12:26 ◼   ► that clicked so that people were like

01:12:29 ◼   ► their skin would touch these buttons and

01:12:31 ◼   ► that you know the wrong thing would

01:12:32 ◼   ► happen songs would pause to go back in

01:12:35 ◼   ► the menu and you didn't want to just

01:12:36 ◼   ► because your skin touch this button so

01:12:38 ◼   ► everybody i think it agrees it was a

01:12:40 ◼   ► worse design and what they had before

01:12:41 ◼   ► and they scrapped it you know they went

01:12:44 ◼   ► back the next year to the way it was

01:12:46 ◼   ► before it was like it never happened and

01:12:48 ◼   ► the time the tiny the the button list

01:12:50 ◼   ► ipod touch of now with execution shuffle

01:12:54 ◼   ► exactly was another one right

01:12:56 ◼   ► similarly failed right concept about

01:12:59 ◼   ► instead of doubling down on it or

01:13:01 ◼   ► digging in or refusing to admit it was

01:13:03 ◼   ► like okay that was a bad idea let's go

01:13:04 ◼   ► back here is all your buttons on

01:13:06 ◼   ► yourself partner

01:13:07 ◼   ► yeah yeah ipod shuffle again

01:13:11 ◼   ► I think time after time that they've had

01:13:13 ◼   ► that you know that Dave you know when

01:13:15 ◼   ► they've made mistakes they they

01:13:16 ◼   ► recognize them and move on

01:13:19 ◼   ► would you think would you count last

01:13:21 ◼   ► year's ipod nano i know a lot of people

01:13:25 ◼   ► really liked that i did not i didn't

01:13:29 ◼   ► that did not impress me particularly I

01:13:31 ◼   ► think they dropped the video i think was

01:13:34 ◼   ► really baffling to me yeah I i think it

01:13:38 ◼   ► made for I have one and I do like it but

01:13:42 ◼   ► to me it isn't an ipod nano it's it's an

01:13:45 ◼   ► ipod shuffle yeah it exists as ipod

01:13:48 ◼   ► shuffle the screen right and you know

01:13:49 ◼   ► presumably the screen is significantly i

01:13:52 ◼   ► can only assume is significantly more

01:13:54 ◼   ► expensive component wise than the just

01:13:56 ◼   ► simple clicking buttons that are on the

01:13:58 ◼   ► actual shuffle as we know it and the

01:14:02 ◼   ► shuffle is about hitting you know what

01:14:04 ◼   ► it was a shuffle cell phone Alex 79

01:14:06 ◼   ► bucks 69 bucks maybe less

01:14:09 ◼   ► right but they can't I don't think they

01:14:10 ◼   ► could I don't think that they could

01:14:12 ◼   ► replace the shuffle with last year's

01:14:15 ◼   ► nano with the little tiny stamp postage

01:14:18 ◼   ► stamp touchscreen 4949 dollars how much

01:14:20 ◼   ► $49 on shuffle so there you go

01:14:23 ◼   ► yeah they couldn't I don't think they

01:14:25 ◼   ► could sell that for forty nine dollars

01:14:26 ◼   ► and make a profit so that's why it's not

01:14:28 ◼   ► but I do i bought it treating it as a

01:14:30 ◼   ► the way that I treated by previous ipod

01:14:33 ◼   ► shuffle step shuffle with a screen which

01:14:35 ◼   ► is cool because i can read that one

01:14:38 ◼   ► almost in the podcast i can don't have

01:14:40 ◼   ► to take a guess as to whether this is

01:14:43 ◼   ► the newest episode of whatever podcast i

01:14:45 ◼   ► can read it and say okay I know that

01:14:46 ◼   ► this is it but yeah it's another example

01:14:51 ◼   ► I think of of acknowledging a mistake

01:14:53 ◼   ► because yeah it's so good it's kind of

01:14:57 ◼   ► weird how they've gone back and forth

01:14:59 ◼   ► over the years of whether or not the

01:15:01 ◼   ► ipod nano is meant to play video in

01:15:03 ◼   ► addition to audio so yes now you can do

01:15:05 ◼   ► video and they're like no now you can't

01:15:07 ◼   ► do video just audio now they're like

01:15:10 ◼   ► this year's like definitely video but i

01:15:14 ◼   ► agree it's gonna I mean it's got a

01:15:15 ◼   ► weekend is going to need that they have

01:15:16 ◼   ► is this category that is sort of like i

01:15:18 ◼   ► think is a baby changes everything

01:15:19 ◼   ► changes valuating accompany the two

01:15:21 ◼   ► things you really want is you want them

01:15:23 ◼   ► to

01:15:24 ◼   ► be right most of the time and you want

01:15:26 ◼   ► them to be very good at correcting

01:15:29 ◼   ► themselves when they're wrong the rest

01:15:31 ◼   ► of the time like it's not realistic to

01:15:34 ◼   ► expect the company to be right all the

01:15:35 ◼   ► time because nobody is it's impossible

01:15:37 ◼   ► to know but no organization or

01:15:39 ◼   ► individual in history has is right all

01:15:42 ◼   ► of the time you know it's the way I

01:15:46 ◼   ► think I and and you i would also say

01:15:49 ◼   ► conduct ourselves as writer so we try to

01:15:52 ◼   ► be right most of the time but if we are

01:15:54 ◼   ► wrong about something you just put it

01:15:56 ◼   ► out there make fun of yourself you know

01:15:57 ◼   ► you're right now apologize if it was you

01:16:00 ◼   ► know something that would that would

01:16:01 ◼   ► require yeah but you don't dig it i did

01:16:04 ◼   ► that i did that just the other day what

01:16:06 ◼   ► was that about that well when I was on

01:16:08 ◼   ► that documentary that welcome to

01:16:11 ◼   ► macintosh documentary they had asked me

01:16:13 ◼   ► about this is back in 2006 when I was

01:16:15 ◼   ► interviewed and didn't come out for

01:16:18 ◼   ► having another year and a half or

01:16:19 ◼   ► something and they asked me to what

01:16:22 ◼   ► would that would be like without Steve

01:16:24 ◼   ► Jobs was back in 2006 the arrest in this

01:16:27 ◼   ► question and and I said I didn't think

01:16:29 ◼   ► they'd be able to keep up the pace and

01:16:32 ◼   ► this is before the I you know I made it

01:16:34 ◼   ► went back when the hits that Apple had

01:16:37 ◼   ► right much you know much fewer yeah

01:16:40 ◼   ► especially baby was doing better with

01:16:42 ◼   ► the mac and they had they had the IP had

01:16:44 ◼   ► the ipod yeah and if it was 2006 it was

01:16:46 ◼   ► pre iphone yeah it's pretty slippery

01:16:49 ◼   ► happen so you know i'm a guy got myself

01:16:52 ◼   ► a little slack but still it was not the

01:16:54 ◼   ► prettiest thing I've ever said yeah but

01:16:57 ◼   ► that's you know I don't see how else to

01:16:58 ◼   ► be a note so it's not worth it don't

01:17:00 ◼   ► look for pundit to write all of the time

01:17:03 ◼   ► look for pundit to write most of the

01:17:04 ◼   ► time and who when they're wrong get on

01:17:06 ◼   ► top of it right and it's amazing to me

01:17:09 ◼   ► that the new york times seems to be

01:17:11 ◼   ► coming out a lot of this stuff it does

01:17:13 ◼   ► you to pieces within like a couple weeks

01:17:16 ◼   ► that were just real grown really really

01:17:19 ◼   ► yeah one thing I found is somebody

01:17:22 ◼   ► pointed out some reader pointed out to

01:17:23 ◼   ► me the james b stewart that got the

01:17:25 ◼   ► columnist to the common sense columnist

01:17:28 ◼   ► with it but it's

01:17:30 ◼   ► with the common-sense columnist is

01:17:34 ◼   ► apparently previously written about he

01:17:36 ◼   ► is he's an Android guy and I think that

01:17:40 ◼   ► that sort of gets to the heart of the

01:17:42 ◼   ► the what makes these people lose their

01:17:44 ◼   ► minds is that it's this irrational app

01:17:48 ◼   ► anti-apple mindset that if you're going

01:17:51 ◼   ► to start with the assumption that

01:17:53 ◼   ► there's something wrong with apple and

01:17:55 ◼   ► something wrong like I've often said

01:17:57 ◼   ► that there's this implicit insinuation

01:17:59 ◼   ► that there's something wrong with people

01:18:01 ◼   ► who choose apple products and a lot of

01:18:03 ◼   ► these peoples explanations for why Apple

01:18:06 ◼   ► products are so successful well it all

01:18:08 ◼   ► starts with the fact that their

01:18:09 ◼   ► customers are fanatics an axe that's

01:18:14 ◼   ► yeah that's my favorite is that they

01:18:15 ◼   ► they will go on to tell you all the

01:18:17 ◼   ► horrible things about the new iphone

01:18:20 ◼   ► right when they come out with something

01:18:21 ◼   ► you know and it doesn't compare to the

01:18:23 ◼   ► galaxy s3 or whatever because whatever

01:18:26 ◼   ► reason and but but they'll sell a lot of

01:18:29 ◼   ► them because the fanboys right they'll

01:18:30 ◼   ► sit those they'll sell a couple million

01:18:32 ◼   ► of them to their fanatics

01:18:34 ◼   ► 30 35 million a quarter but perfect

01:18:37 ◼   ► right the apple for the Apple faithful

01:18:40 ◼   ► is the energy and will say without any

01:18:41 ◼   ► irony out any sense of irony know now

01:18:44 ◼   ► I'd such right now how do you how do

01:18:46 ◼   ► people get their be who are brainwashed

01:18:48 ◼   ► by but if you start with that if that's

01:18:50 ◼   ► your starting point is one of your

01:18:52 ◼   ► things that you're going to file as a

01:18:54 ◼   ► fact that these people are the real like

01:18:57 ◼   ► religious faithful then all sorts of

01:19:00 ◼   ► once you start that with with a bad

01:19:02 ◼   ► assumption like that that you're

01:19:04 ◼   ► unwilling to backtrack from or examine

01:19:07 ◼   ► at a distance and reconsider perhaps

01:19:10 ◼   ► then it's easy to start down a path

01:19:13 ◼   ► where you end up with let's shitcan Tim

01:19:17 ◼   ► Cook back i had it before the company's

01:19:21 ◼   ► totally ruined

01:19:25 ◼   ► we need to bring in somebody for you

01:19:26 ◼   ► must just laughs he must just they

01:19:29 ◼   ► should bring in somebody sony somebody

01:19:31 ◼   ► who knows how someone knows michael dell

01:19:34 ◼   ► that get Michael Dell in there I one

01:19:38 ◼   ► last thing

01:19:39 ◼   ► here's the one last thing and I've

01:19:40 ◼   ► tweeted this and everybody out there if

01:19:42 ◼   ► you listen to the show you should follow

01:19:43 ◼   ► the talk show on twitter because that's

01:19:47 ◼   ► the best way to get updates on what's

01:19:49 ◼   ► going on with the show

01:19:50 ◼   ► like I didn't have a show last week

01:19:51 ◼   ► maybe you are distressed about that

01:19:54 ◼   ► maybe you're confused but if you follow

01:19:56 ◼   ► me on twitter at the talk show you would

01:19:58 ◼   ► have known that there was gonna show

01:19:59 ◼   ► last week because that's where updates

01:20:01 ◼   ► like that happen and i have tweeted this

01:20:04 ◼   ► but many of you maybe don't listen to it

01:20:06 ◼   ► that everybody listens to the show what

01:20:07 ◼   ► you should go do is look at the time get

01:20:10 ◼   ► a babysitter

01:20:11 ◼   ► you gotta go see two movies you want to

01:20:13 ◼   ► see the master by Paul Thomas Anderson

01:20:16 ◼   ► Anderson great movie Adamle cigar was on

01:20:21 ◼   ► the show months ago when the trailer

01:20:22 ◼   ► came out and we talked about it

01:20:24 ◼   ► well now the movies out in theaters

01:20:26 ◼   ► we've seen it Adam Lisa gore is going to

01:20:28 ◼   ► be back on the show and we're going to

01:20:30 ◼   ► talk about it but we're also going to

01:20:33 ◼   ► talk about another new movie called

01:20:36 ◼   ► looper and that's by writer-director

01:20:39 ◼   ► ryan Johnson Ryan with an i and this is

01:20:44 ◼   ► unbelievable it's almost hard to believe

01:20:46 ◼   ► but as another guest on the show with

01:20:49 ◼   ► Adam is going to be a writer director of

01:20:52 ◼   ► looper ryan Johnson and so the three of

01:20:55 ◼   ► us are going to talk about the master

01:20:56 ◼   ► we're going to talk about lupus whole

01:20:58 ◼   ► thing is going to be very spoiler if so

01:21:02 ◼   ► you want to see these movies before you

01:21:03 ◼   ► listen to the show and you definitely

01:21:04 ◼   ► want to see both of these movies now you

01:21:05 ◼   ► have you seen unbelievable I've seen

01:21:10 ◼   ► looper I've not seen the master yet but

01:21:11 ◼   ► I've seen looper it's good good movie

01:21:13 ◼   ► and you should go

01:21:14 ◼   ► don't take my word for it just to

01:21:15 ◼   ► understand that if Bruce Willis's in the

01:21:17 ◼   ► movie and it's about time travel you

01:21:19 ◼   ► know it's going to be good you know it's

01:21:21 ◼   ► going to be good

01:21:23 ◼   ► bruce willis time travel and and

01:21:27 ◼   ► that can go wrong you can't go wrong so

01:21:30 ◼   ► I'm very excited about that but that's I

01:21:32 ◼   ► got to get this out here you gotta know

01:21:33 ◼   ► this if you're listening to show you

01:21:34 ◼   ► want to see these movies before you

01:21:36 ◼   ► listen to the show

01:21:37 ◼   ► all right I say we call it a show John

01:21:40 ◼   ► good work

01:21:42 ◼   ► all right swing for the fences