The Talk Show

00:00:00 ◼   ► I've got two things that I'm obsessed

00:00:01 ◼   ► with this week i'm obsessed with with

00:00:03 ◼   ► twitter and what they're doing with

00:00:04 ◼   ► their api and and I remain obsessed with

00:00:08 ◼   ► the retina macbook pro yeah what it

00:00:12 ◼   ► means for software and I've

00:00:13 ◼   ► coincidentally been working on both of

00:00:15 ◼   ► those things you're a perfect guest I

00:00:18 ◼   ► Craig Hockenberry for for this week's

00:00:20 ◼   ► show

00:00:20 ◼   ► you've got twitterrific know the twitter

00:00:24 ◼   ► client for every single platform that

00:00:26 ◼   ► comes from apple and you're working on a

00:00:29 ◼   ► upgrade to xscope which is how you how

00:00:35 ◼   ► would you pitch xscope and not uh it's a

00:00:38 ◼   ► tool for developers and designers to

00:00:41 ◼   ► make sure everything that they see

00:00:42 ◼   ► on-screen is what they expect its let

00:00:45 ◼   ► you test some sample i use the losing

00:00:50 ◼   ► ground loop is what I use all the time I

00:00:51 ◼   ► know there's other tools rulers you can

00:00:53 ◼   ► snap things to guide you can make things

00:00:55 ◼   ► exactly you know you'd but the loop is

00:00:57 ◼   ► what I mean that's like a magnifying

00:00:58 ◼   ► glass

00:00:59 ◼   ► yeah it is that the loop is is probably

00:01:01 ◼   ► one of my most used tools as well

00:01:03 ◼   ► because you know the design or something

00:01:05 ◼   ► is your comp a photo composition or

00:01:08 ◼   ► something like that and you know you

00:01:09 ◼   ► gotta make sure that this button is

00:01:11 ◼   ► really you know five pixels over from

00:01:13 ◼   ► this line and and that kind of thing

00:01:16 ◼   ► what you want to talk about first

00:01:17 ◼   ► probably best to talk about Twitter ok

00:01:22 ◼   ► that's the thing that the the most

00:01:24 ◼   ► people are concerned about these days

00:01:27 ◼   ► and you you've had a lot to say and I

00:01:30 ◼   ► know like and I I thought it was notable

00:01:32 ◼   ► because he called it out large our

00:01:33 ◼   ► friend Lex Friedman over at macworld had

00:01:36 ◼   ► an article where you kind of went around

00:01:38 ◼   ► and talked to several twitter client

00:01:41 ◼   ► developers but then he called out in

00:01:44 ◼   ► particular upfront and i thought was

00:01:47 ◼   ► notable was that he said a number of

00:01:49 ◼   ► twitter client developers simply did not

00:01:51 ◼   ► want to speak on the record because they

00:01:53 ◼   ► feel relations are so frayed between

00:01:56 ◼   ► client developers and Twitter itself

00:01:58 ◼   ► that they just don't even want it

00:02:00 ◼   ► there's only one their name on anything

00:02:02 ◼   ► now you you did speak that right

00:02:04 ◼   ► yea though i was very carefully chosen

00:02:07 ◼   ► words right you know

00:02:09 ◼   ► I that the problem for for me and for

00:02:13 ◼   ► that the company is that we have a good

00:02:15 ◼   ► relationship with twitter over the years

00:02:17 ◼   ► right it's like that it's been a

00:02:19 ◼   ► symbiotic relationship you know we've

00:02:21 ◼   ► helped them you know in the very early

00:02:23 ◼   ► days you know things like coming up with

00:02:25 ◼   ► the bird logo right coming up with a

00:02:29 ◼   ► name tweet

00:02:30 ◼   ► I mean we have substantially contributed

00:02:33 ◼   ► to their ecosystem right and they give

00:02:36 ◼   ► us a platform to make a product which we

00:02:39 ◼   ► make money off of i would go further

00:02:41 ◼   ► than that too though and I mean this

00:02:43 ◼   ► sincerely not because you're hearing

00:02:45 ◼   ► blowing smoke up your butt but that I

00:02:47 ◼   ► really do feel though that with the

00:02:48 ◼   ► initial twitterrific for iphone you

00:02:53 ◼   ► really well actually i think it probably

00:02:56 ◼   ► goes back to the one for the mac

00:02:57 ◼   ► actually because I was the first version

00:02:59 ◼   ► of twitter if it was the mac only client

00:03:01 ◼   ► and and I i think that you really really

00:03:04 ◼   ► simplified and focused on what a minimal

00:03:10 ◼   ► incoming stream of information from

00:03:13 ◼   ► Twitter could be presented as right

00:03:15 ◼   ► right huh

00:03:16 ◼   ► they're in which i think was very

00:03:17 ◼   ► different than what you were getting at

00:03:19 ◼   ► the time from twitter.com on the web and

00:03:22 ◼   ► and like you said I definitely think

00:03:23 ◼   ► that that certainly for you but i would

00:03:25 ◼   ► say you guys are emblematic of the

00:03:28 ◼   ► client developer community as a whole

00:03:31 ◼   ► that it's been a symbiotic relationship

00:03:34 ◼   ► yeah yeah and you know I if the the API

00:03:39 ◼   ► guidelines that they announced the post

00:03:42 ◼   ► last week it everybody's going to be

00:03:46 ◼   ► fine in the short term right but the

00:03:49 ◼   ► tweet pot and I've talked to pod and

00:03:51 ◼   ► unity pots coming you know they're fine

00:03:54 ◼   ► we're fine

00:03:55 ◼   ► in the short term like this is the thing

00:03:58 ◼   ► that I pointed out the election sake

00:03:59 ◼   ► nobody needs to worry about their

00:04:02 ◼   ► favorite third-party twitter client for

00:04:04 ◼   ► now

00:04:05 ◼   ► key word there is for now I there they

00:04:08 ◼   ► built a fence around us right we can't

00:04:12 ◼   ► grow beyond a certain amount and

00:04:16 ◼   ► you know luckily that amount is is

00:04:18 ◼   ► fairly large right now and I think that

00:04:21 ◼   ► they were that they thought very long

00:04:25 ◼   ► and hard about how that fence should be

00:04:27 ◼   ► constructed but you know regardless

00:04:29 ◼   ► there's a fence there now it's a very

00:04:33 ◼   ► weird restriction and more i think about

00:04:35 ◼   ► the more weird i find that because I

00:04:39 ◼   ► think I can't think of any other

00:04:40 ◼   ► platform where the platform owner and

00:04:44 ◼   ► and again I don't want to be accused of

00:04:46 ◼   ► hypocrisy for saying that Twitter

00:04:48 ◼   ► shouldn't wield any control over their

00:04:50 ◼   ► thing yet I accept that Apple wield

00:04:52 ◼   ► significant control over the app store I

00:04:54 ◼   ► I don't think I'm being hypocritical

00:04:57 ◼   ► about this because I at least understand

00:04:59 ◼   ► apples motivations for the control that

00:05:01 ◼   ► they will I don't understand what

00:05:03 ◼   ► Twitter is trying to do here and with

00:05:04 ◼   ► the limit i guess on what I guess the

00:05:07 ◼   ► idea what the limit is if they put a

00:05:08 ◼   ► limit on it no single client could ever

00:05:11 ◼   ► grow so large that it would rival

00:05:13 ◼   ► Twitter itself

00:05:16 ◼   ► yeah that kept me is it's it's but the

00:05:19 ◼   ► the restrictions for based upon fear arm

00:05:23 ◼   ► they fear something becoming you know

00:05:27 ◼   ► right now that the third-party clients

00:05:28 ◼   ► are small small percentage of of twitter

00:05:31 ◼   ► right that the average person goes and

00:05:34 ◼   ► gets the the Twitter branded client

00:05:38 ◼   ► they're happy with it everything's great

00:05:41 ◼   ► or they use the website again that's you

00:05:44 ◼   ► know that's fine as far as we're

00:05:45 ◼   ► concerned you know it's only the the

00:05:47 ◼   ► power users and the you know people have

00:05:50 ◼   ► been using Twitter a long time that that

00:05:52 ◼   ► really even know that the third-party

00:05:54 ◼   ► clients exist and you know why they want

00:05:57 ◼   ► them armed but it's it's it's pretty

00:06:04 ◼   ► clear to me that that promoted tweets

00:06:07 ◼   ► are going to be a part of this you know

00:06:09 ◼   ► 1.1 API right there are going to be ad

00:06:12 ◼   ► start showing up in the timelines and

00:06:15 ◼   ► I'm pretty

00:06:19 ◼   ► your Twitter's fear is that you know

00:06:22 ◼   ► that small percentage now could turn

00:06:24 ◼   ► into a pretty huge percentage if people

00:06:27 ◼   ► if they start getting aggressive with

00:06:28 ◼   ► the promoted tweets and people start

00:06:31 ◼   ► getting pissed off you know they're

00:06:32 ◼   ► gonna I don't want this crap you know

00:06:34 ◼   ► seeing you know I'm gonna go get a good

00:06:36 ◼   ► to get that

00:06:37 ◼   ► tweetbot or twitterrific I see my

00:06:40 ◼   ► thought on that is that I and this to me

00:06:42 ◼   ► would be a perfectly reasonable

00:06:43 ◼   ► restriction to me would be if they said

00:06:45 ◼   ► look we're going to have these promoted

00:06:46 ◼   ► tweets and you have to show them and so

00:06:50 ◼   ► even if your twitter client has like a

00:06:52 ◼   ► filter feature where you can put

00:06:53 ◼   ► keywords in that filter out tweets or

00:06:56 ◼   ► you can you know I i know some clients

00:06:58 ◼   ► have like a blackout button where you

00:07:00 ◼   ► can say God group is going on about a

00:07:02 ◼   ► Yankees game black amount for 12 hours

00:07:04 ◼   ► and then it doesn't show tweets from me

00:07:06 ◼   ► for 12 hours and then all of a sudden

00:07:08 ◼   ► you wake up in the morning and my tweets

00:07:09 ◼   ► are back you don't have to remember to

00:07:11 ◼   ► turn it off cool features like that very

00:07:12 ◼   ► useful very smart clever but i would

00:07:15 ◼   ► just say that the rule would be if it's

00:07:17 ◼   ► a Promoted Tweet if it tweet it comes in

00:07:19 ◼   ► with this Promoted Tweet metadata you

00:07:21 ◼   ► have to show it regardless of you know

00:07:23 ◼   ► filters or features or stuff like that

00:07:25 ◼   ► and I to me i know some people would

00:07:27 ◼   ► still complain about that because you

00:07:28 ◼   ► cannot please enter some people who

00:07:30 ◼   ► really wanted block ads the hell are

00:07:32 ◼   ► high water

00:07:33 ◼   ► yeah I team it would be but to me that

00:07:35 ◼   ► would be perfectly reasonable that

00:07:37 ◼   ► wasn't the problem then is how far do

00:07:39 ◼   ► you go with those you know you must do

00:07:41 ◼   ► this i mean what happened of cards come

00:07:43 ◼   ► out right and the cars are there are

00:07:45 ◼   ► there things with the the partners right

00:07:47 ◼   ► in the partners you know some companies

00:07:51 ◼   ► you know paid to have a card on Twitter

00:07:54 ◼   ► right they want you to see it right and

00:07:56 ◼   ► i remember that everything like that

00:07:58 ◼   ► it's like a crap you know I don't want

00:07:59 ◼   ► to add cards you know I don't really

00:08:01 ◼   ► care about that right well and that's

00:08:03 ◼   ► and that really gets to the heart of my

00:08:05 ◼   ► fear about the future twitter because I

00:08:07 ◼   ► one of the things I love about twitter

00:08:09 ◼   ► is because it's extinct and it forces

00:08:12 ◼   ► everybody to be 16 it it put it on the

00:08:14 ◼   ► way it always feels like at least a bit

00:08:16 ◼   ► of a chore to read my email and

00:08:19 ◼   ► yeah never feels like a chore to go

00:08:20 ◼   ► through my Twitter yeah you know and the

00:08:23 ◼   ► busier I am or the longer it's been

00:08:24 ◼   ► since I've checked maybe the faster i

00:08:26 ◼   ► scroll and more i'm screaming what i'm

00:08:27 ◼   ► at least looking at everything and

00:08:29 ◼   ► because everything is that that's what I

00:08:31 ◼   ► worry about cards ruling because a card

00:08:33 ◼   ► in there all of a sudden like one tweet

00:08:35 ◼   ► is the height of the screen

00:08:36 ◼   ► yeah I got the phone at least and ipod I

00:08:40 ◼   ► don't know what the interaction is going

00:08:42 ◼   ► to be there it just it's it's weird

00:08:47 ◼   ► because it its it's taking that small

00:08:51 ◼   ► efficient piece of communication and

00:08:55 ◼   ► blowing it up right right and blowing it

00:09:01 ◼   ► up has many different combinations right

00:09:03 ◼   ► making it bigger making it well and it's

00:09:07 ◼   ► making a very very a very decided

00:09:13 ◼   ► opinion about what the tweet should look

00:09:15 ◼   ► like

00:09:15 ◼   ► whereas I think that part of the reason

00:09:18 ◼   ► twitter has been such an innovative

00:09:20 ◼   ► playground for user interfaces is that

00:09:22 ◼   ► there it's really just been look it's a

00:09:26 ◼   ► hundred and forty characters of text and

00:09:28 ◼   ► a name yeah and-and-and if you want if

00:09:31 ◼   ► you want their the name's avatar you

00:09:34 ◼   ► know and yeah i do what you want with it

00:09:37 ◼   ► so like for example I mean all the

00:09:39 ◼   ► mobile clients aren't aware of when they

00:09:41 ◼   ► are aware of the URL for like like a

00:09:44 ◼   ► twitpic or any of these picture hosting

00:09:47 ◼   ► services in the mobile they don't show

00:09:49 ◼   ► the whole image by default because it

00:09:52 ◼   ► would be too big in the screen is so

00:09:53 ◼   ► small so they show a thumbnail and if

00:09:55 ◼   ► you want to see it you tap it and it's

00:09:58 ◼   ► another view like I I just think on a

00:10:01 ◼   ► mobile boy that's how card should work

00:10:03 ◼   ► is it should be something you you know

00:10:05 ◼   ► shouldn't be something you put in the

00:10:06 ◼   ► main timeline but I think that's what

00:10:08 ◼   ► they want I think i'm not even sure it

00:10:10 ◼   ► may be by the letter of the law that's

00:10:11 ◼   ► what they're already demanding well

00:10:13 ◼   ► that's that's that's the big question

00:10:14 ◼   ► right now is that the other the-- they

00:10:17 ◼   ► have that the guidelines right they've

00:10:19 ◼   ► published guidelines understand that

00:10:21 ◼   ► those are going to be requirements right

00:10:24 ◼   ► well there's good there's always going

00:10:25 ◼   ► to be some editing there right that they

00:10:27 ◼   ► that they've been pretty open thing you

00:10:30 ◼   ► know well okay the sum of the stuff is

00:10:32 ◼   ► we're still trying to figure it out or

00:10:35 ◼   ► yeah it wasn't worded quite right you

00:10:37 ◼   ► know or maybe this wording is oriented

00:10:39 ◼   ► towards people who are doing

00:10:40 ◼   ► no tweets and line on a website vs

00:10:43 ◼   ► people that are doing tweets and if a

00:10:45 ◼   ► native app that there's obviously gonna

00:10:49 ◼   ► be a lot of a work there on their end to

00:10:52 ◼   ► turn those guidelines into requirements

00:10:55 ◼   ► right and i think that a lot of that is

00:10:59 ◼   ► the lot of those requirements are going

00:11:00 ◼   ► to be about what they feel is important

00:11:03 ◼   ► in the timeline regardless of what

00:11:05 ◼   ► third-party clients thanks is important

00:11:07 ◼   ► to be in the timeline right with the

00:11:12 ◼   ► user limit and I think I mentioned this

00:11:13 ◼   ► last week with Michael lot but I just

00:11:15 ◼   ► keep thinking about is that it's such a

00:11:19 ◼   ► weird constraint to put on developers

00:11:21 ◼   ► and like i said i can't think of anybody

00:11:22 ◼   ► else who's done it and even Apple who I

00:11:25 ◼   ► think most people would hold up is the

00:11:26 ◼   ► company that's most willing to stress

00:11:31 ◼   ► its relationship with developers in the

00:11:33 ◼   ► name of maintaining its own control over

00:11:36 ◼   ► its platform doesn't place limits on how

00:11:40 ◼   ► many how successful you can be right and

00:11:43 ◼   ► that includes and you say well that's

00:11:45 ◼   ► because they're taking thirty percent

00:11:46 ◼   ► but that also includes free apps and

00:11:50 ◼   ► here's a to me a perfect example of that

00:11:52 ◼   ► is the amazon kindle app which is free

00:11:55 ◼   ► download so apple doesn't make any money

00:11:57 ◼   ► if anything Apple loses money because

00:11:59 ◼   ► they're paying the bandwidth for the

00:12:01 ◼   ► downloads of the candidate and the more

00:12:05 ◼   ► people who download that two iphones and

00:12:07 ◼   ► ipads the stronger the kindle rival to

00:12:11 ◼   ► Apple's own ibooks platform gets yet

00:12:15 ◼   ► there's no limit its not like well your

00:12:18 ◼   ► own you know you can you can have

00:12:19 ◼   ► 500,000 downloads and then you've got to

00:12:21 ◼   ► come to us and we're going to talk and

00:12:23 ◼   ► it's you know if everybody that if every

00:12:25 ◼   ► single iphone user download the kindle

00:12:27 ◼   ► app that's ok alright but that's I think

00:12:30 ◼   ► that's one of the things that makes me

00:12:31 ◼   ► sad about that this new fence that we

00:12:35 ◼   ► were dealing with this that

00:12:37 ◼   ► it there's never going to be another

00:12:40 ◼   ► great third-party twitter app right to

00:12:44 ◼   ► horrific Tweety tweet bot that's it

00:12:47 ◼   ► you're done right there there's you know

00:12:50 ◼   ► some guy can sit down and say okay I'm

00:12:52 ◼   ► going to write this awesome twitter app

00:12:54 ◼   ► he's never gonna sell more than 200,000

00:12:56 ◼   ► copies of it right

00:12:58 ◼   ► that's the bottom line and that's what

00:13:01 ◼   ► Twitter wants and the economics of the

00:13:03 ◼   ► app store in the competitive situation

00:13:05 ◼   ► in terms of what you can get away with

00:13:06 ◼   ► pricing yeah rap at it's just not that

00:13:08 ◼   ► much money and nobody out areas going to

00:13:10 ◼   ► say well if you charge for bucks its

00:13:13 ◼   ► four hundred thousand dollars but the

00:13:15 ◼   ► bottom line is that four hundred

00:13:16 ◼   ► thousand dollars is not a lot of money

00:13:17 ◼   ► because as you are well aware and our

00:13:20 ◼   ► prime example of its even if you want

00:13:22 ◼   ► even if you can get it all in the year

00:13:24 ◼   ► if you could write the app and get honor

00:13:26 ◼   ► thousand users in a year which it

00:13:28 ◼   ► probably isn't gonna happen

00:13:29 ◼   ► it's an ongoing relationship as you

00:13:31 ◼   ► evolve with Twitter and keep the appt

00:13:33 ◼   ► going on you've been working on some

00:13:34 ◼   ► version of twitter if expense like

00:13:37 ◼   ► 2006-7 i think was the first version but

00:13:42 ◼   ► yeah it's been a while so it's long

00:13:44 ◼   ► enough not to remember when you started

00:13:45 ◼   ► right so that HAP the cap x the pricing

00:13:50 ◼   ► of apps is you know even if you think

00:13:52 ◼   ► that a 400 500 thousand dollars a lot of

00:13:55 ◼   ► money it's really not an especially

00:13:56 ◼   ► since it's really really hard for one

00:13:58 ◼   ► guy to do it alone

00:13:59 ◼   ► so yeah fighting it you know for it for

00:14:02 ◼   ► top-shelf iOS app you spend a hundred

00:14:06 ◼   ► two hundred thousand dollars i mean

00:14:08 ◼   ► don't forget out with a 30-percent cut

00:14:10 ◼   ► right i mean it right it's get sliced up

00:14:13 ◼   ► very quickly

00:14:14 ◼   ► yeah is it that's why say there's no and

00:14:17 ◼   ► you're absolutely right about it being

00:14:19 ◼   ► the UI playground right we found it very

00:14:22 ◼   ► exciting to build what put our clients

00:14:25 ◼   ► in fact that the new version that we're

00:14:26 ◼   ► working on now it's got some really

00:14:27 ◼   ► great innovations in it you know things

00:14:31 ◼   ► that people are going to see and go over

00:14:33 ◼   ► with me to put that on our appt right

00:14:35 ◼   ► just like pull-to-refresh right right

00:14:38 ◼   ► that can lauren put that in and like Oh

00:14:40 ◼   ► started showing up everywhere now it's

00:14:43 ◼   ► in the OS

00:14:44 ◼   ► yeah it behaves a little bit differently

00:14:46 ◼   ► in the OS but that the concept and

00:14:49 ◼   ► everything is still there

00:14:51 ◼   ► and and it's it's a good idea right and

00:14:55 ◼   ► that would not have existed without with

00:14:57 ◼   ► but without sweetie i also think and and

00:15:00 ◼   ► again and this one may not be a pull to

00:15:03 ◼   ► refresh I really was like that lauren

00:15:06 ◼   ► lauren bennett that but like the first

00:15:08 ◼   ► app I can remember that had infinite

00:15:11 ◼   ► scroll was buzzes no it's not a bird

00:15:18 ◼   ► hi-yah yet her feet yeah where you got

00:15:22 ◼   ► to the bottom and the assumption was hey

00:15:24 ◼   ► you've scrolled to the bottom one and I

00:15:25 ◼   ► just show you more tweet for older

00:15:27 ◼   ► tweets from the timeline you're in right

00:15:29 ◼   ► now

00:15:29 ◼   ► mhm and it was you know it's like magic

00:15:33 ◼   ► was like I don't have a little button

00:15:35 ◼   ► I just scroll to the bottom it bounced

00:15:37 ◼   ► and then buhay they just faded in 15

00:15:39 ◼   ► minutes

00:15:40 ◼   ► yeah yeah that was a great client I its

00:15:43 ◼   ► and you know it you know for every great

00:15:48 ◼   ► Twitter third-party app that succeeded

00:15:50 ◼   ► there's been a lot of other great ones

00:15:53 ◼   ► that haven't right they it's been really

00:15:59 ◼   ► interesting what five six years of of of

00:16:04 ◼   ► Twitter clients and and a lot has

00:16:07 ◼   ► happened over that time and that's again

00:16:11 ◼   ► that's what makes me sad right that

00:16:13 ◼   ► that's going to stop happening so here

00:16:16 ◼   ► is a quote that lex had from an unnamed

00:16:20 ◼   ► developer a developer who did not want

00:16:22 ◼   ► to be named and i will do not believe to

00:16:24 ◼   ► be you and i hope it's now I know why

00:16:26 ◼   ► was I was that that that was one of them

00:16:28 ◼   ► well you know today things you know as a

00:16:30 ◼   ► distributed quote right like what people

00:16:33 ◼   ► are gonna be getting all that guy's ok

00:16:36 ◼   ► that's all but one thing I've learned

00:16:37 ◼   ► over the years is that whenever you read

00:16:39 ◼   ► an article that quote some people but

00:16:42 ◼   ► has did not want to be mentioned also

00:16:44 ◼   ► double check in your mind if it makes

00:16:47 ◼   ► sense that one of the people quoted

00:16:49 ◼   ► might have said okay

00:16:50 ◼   ► that said off the record because they've

00:16:52 ◼   ► already spoken to the reporter so my

00:16:54 ◼   ► thing is for a common but i'm saying its

00:16:56 ◼   ► more common than you might think that

00:16:57 ◼   ► somebody who is quoted by name

00:17:00 ◼   ► will also then say ok that's it for the

00:17:02 ◼   ► record you want me to say something off

00:17:04 ◼   ► the idea that you want to watch you want

00:17:05 ◼   ► some juice yeah right

00:17:07 ◼   ► I so I just you know I didn't

00:17:09 ◼   ► double-check I want to put your now tied

00:17:11 ◼   ► with that was not me uh but he said that

00:17:13 ◼   ► we pointed out that Twitter left the

00:17:15 ◼   ► door open for developers by saying that

00:17:16 ◼   ► once they hit the user caps it's not

00:17:19 ◼   ► they don't say that's this and this is

00:17:21 ◼   ► part of what really annoys me about that

00:17:22 ◼   ► message is they don't say I would almost

00:17:24 ◼   ► rather than say that's it you're done

00:17:25 ◼   ► hit the bricks or something like it was

00:17:29 ◼   ► so vague because it could have been

00:17:30 ◼   ► anything but they more like I said once

00:17:32 ◼   ► you hit the user limit and you got to

00:17:33 ◼   ► come talk to us whenever but somebody's

00:17:35 ◼   ► being vague like that it's their way of

00:17:37 ◼   ► saying no they're afraid to say now

00:17:40 ◼   ► right

00:17:41 ◼   ► well my other that has been my that's my

00:17:43 ◼   ► take on it right if I got that's not

00:17:45 ◼   ► gonna happen

00:17:45 ◼   ► my other thought though is that what

00:17:47 ◼   ► they want to do is evaluate are you a

00:17:50 ◼   ► threat is there a revenue-sharing thing

00:17:53 ◼   ► I you know because and I I you know

00:17:56 ◼   ► again I don't have a twitter client so

00:17:58 ◼   ► it's a lot easier for me to say this

00:18:00 ◼   ► then then you have a popular to a client

00:18:02 ◼   ► might think about it but to me it would

00:18:04 ◼   ► make it might make some sense that if

00:18:06 ◼   ► you hit your user cap and you talked to

00:18:08 ◼   ► Twitter that they might you if you're

00:18:11 ◼   ► selling let's say four dollar twitter

00:18:13 ◼   ► client that they might say okay we want

00:18:16 ◼   ► ten percent of each sale

00:18:18 ◼   ► henceforth you say you would you know

00:18:20 ◼   ► you'd and your next hundred thousand

00:18:22 ◼   ► users would cost you know couple

00:18:26 ◼   ► thousand dollars and feeds to Twitter

00:18:28 ◼   ► introduction

00:18:30 ◼   ► that's not what Twitter wants I don't

00:18:31 ◼   ► want they don't want money from us they

00:18:33 ◼   ► want money from advertisers right and

00:18:36 ◼   ► advertisers don't like hearing well okay

00:18:38 ◼   ► there's some people out there that don't

00:18:40 ◼   ► see your ad because they've paid money

00:18:42 ◼   ► right right there they want they want to

00:18:45 ◼   ► reach every eyeball they want to force

00:18:48 ◼   ► their message upon you

00:18:50 ◼   ► right and that's what's going to happen

00:18:52 ◼   ► right because that's and I guess that's

00:18:55 ◼   ► what I keep banging my head up against

00:18:57 ◼   ► is that there's all sorts of ways for

00:18:59 ◼   ► twitter to monetize the whole thing what

00:19:02 ◼   ► they already have in a nice way that's

00:19:04 ◼   ► profitable but that there's very very

00:19:09 ◼   ► few ways that they can monetize this

00:19:11 ◼   ► whole thing and

00:19:12 ◼   ► way where they become like a hundred

00:19:14 ◼   ► billion dollar valuation standalone

00:19:17 ◼   ► mega-corporation another to another

00:19:20 ◼   ► google or facebook our highway right

00:19:23 ◼   ► right

00:19:24 ◼   ► it's it i would bet I i don't know i

00:19:28 ◼   ► don't know this to be a fact that i

00:19:29 ◼   ► would bet that there's a huge internal

00:19:33 ◼   ► debate at Twitter between the developers

00:19:38 ◼   ► and the business people write that the

00:19:43 ◼   ► developers see the value in that

00:19:45 ◼   ► openness in that letting you know

00:19:48 ◼   ► letting the information flow and yeah

00:19:51 ◼   ► you could make some money off of that

00:19:52 ◼   ► flow of information right and the other

00:19:55 ◼   ► than that it's totally monetizable they

00:19:57 ◼   ► see the benefits and the dangers I think

00:19:59 ◼   ► I think they see both sides that once

00:20:01 ◼   ► you start closing this stuff off and say

00:20:03 ◼   ► yeah you know if you don't need

00:20:04 ◼   ► innovation from the outside and stuff

00:20:06 ◼   ► like that that man you can really get

00:20:08 ◼   ► you that's how you get blindsided by

00:20:11 ◼   ► somebody else now and the end of you

00:20:15 ◼   ► know that the the suits the business

00:20:17 ◼   ► people look you know that the whole

00:20:20 ◼   ► advertising is a very predictable thing

00:20:23 ◼   ► right business people like

00:20:25 ◼   ► predictability it's it's a it's a it's a

00:20:29 ◼   ► proven thing right look at facebook is

00:20:31 ◼   ► done Google's done it you know you have

00:20:34 ◼   ► a popular channel you can make money off

00:20:37 ◼   ► of the people that watch that channel

00:20:39 ◼   ► it's that simple

00:20:44 ◼   ► I've told you the story about how tweet

00:20:47 ◼   ► came about the word tweet i don't think

00:20:49 ◼   ► you did

00:20:50 ◼   ► yeah it's a the the first version of

00:20:54 ◼   ► twitter if occur which we basically

00:20:57 ◼   ► built the first version twitterrific

00:20:59 ◼   ► behind a day gotta to a working state

00:21:02 ◼   ► you know enough functionality to show to

00:21:07 ◼   ► a designer kind of thing and they loved

00:21:10 ◼   ► it we all immediately started using it

00:21:12 ◼   ► internally and I don't have a problem on

00:21:18 ◼   ► the menus

00:21:19 ◼   ► it's like you know I needed to come up

00:21:21 ◼   ► with a noun for what you were doing with

00:21:24 ◼   ► these things around are you an out right

00:21:28 ◼   ► because because you could select

00:21:30 ◼   ► something in that timeline and then what

00:21:32 ◼   ► do you do with that selection that

00:21:34 ◼   ► selection needed a name

00:21:35 ◼   ► mm so i can start calling twits it was

00:21:38 ◼   ► just like the just top of the head kind

00:21:41 ◼   ► of thing and it kind of stuff but nobody

00:21:44 ◼   ► liked it

00:21:45 ◼   ► nobody at all it was just like that's

00:21:48 ◼   ► kind of meaning you know well because

00:21:50 ◼   ► it's in it and us us english it's

00:21:54 ◼   ► synonymous with a dimwit

00:21:56 ◼   ► right exactly and the we have ever again

00:22:03 ◼   ► back of symbiotic relationship with

00:22:04 ◼   ► twitter to know friends it leo laporte

00:22:06 ◼   ► look at all that he yeah that was

00:22:10 ◼   ► another consideration right it's like

00:22:12 ◼   ► you know Kaylee was already using

00:22:13 ◼   ► Twitter right I don't want to go there

00:22:15 ◼   ► arm so back to the symbiotic

00:22:21 ◼   ► relationship with twitter they were

00:22:24 ◼   ► using this beta version of twitter if

00:22:26 ◼   ► they loved it as much as we did you know

00:22:28 ◼   ► it was pretty obvious having this thing

00:22:30 ◼   ► on your desktop was a good thing and

00:22:33 ◼   ► they didn't like to it either and they

00:22:35 ◼   ► realize that the that there was a

00:22:37 ◼   ► problem there and one of their api

00:22:39 ◼   ► engineer of getting blamed cook said you

00:22:45 ◼   ► know it David land on the bird icon

00:22:47 ◼   ► right so we have the the bird everybody

00:22:49 ◼   ► loved the bird at all that was was great

00:22:53 ◼   ► he says you know you got the bird want

00:22:55 ◼   ► your column tweet

00:22:56 ◼   ► I was like haha you know Oh problem

00:22:59 ◼   ► solved

00:23:00 ◼   ► and in fact the the first verse you know

00:23:04 ◼   ► I had to go through all the UI and and

00:23:06 ◼   ► change everything and and now basically

00:23:11 ◼   ► to a search and replace for twit to

00:23:14 ◼   ► tweet and you know we release it and

00:23:18 ◼   ► it's like okay there it to it they're

00:23:20 ◼   ► gonna be called tweets from now on the

00:23:22 ◼   ► fact that the version 101 there was some

00:23:24 ◼   ► tool tips that I had missed that

00:23:26 ◼   ► affected the release notes it says you

00:23:28 ◼   ► know remove the remaining twits and

00:23:32 ◼   ► again that it's that was just it's the

00:23:37 ◼   ► perfect example of how a third party and

00:23:40 ◼   ► Twitter can work together to make

00:23:42 ◼   ► something meaningful

00:23:44 ◼   ► it's funny that the bird came first and

00:23:46 ◼   ► yeah we tweet didn't jump out at you

00:23:49 ◼   ► yeah it in retrospect it's like you know

00:23:51 ◼   ► what we think I think it's because you

00:23:53 ◼   ► were too close to it I think that once

00:23:54 ◼   ► your guys get too close to something

00:23:56 ◼   ► like that and the bird you're already

00:23:58 ◼   ► comfortable with the bird you don't even

00:23:59 ◼   ► see it it and we met anyone and we've

00:24:02 ◼   ► been so we'd seen twit before we had the

00:24:04 ◼   ► bird right the twit preceded the bird so

00:24:06 ◼   ► it was like we kind of locked in with

00:24:08 ◼   ► twitter and it was it again somebody

00:24:11 ◼   ► with a little bit of distance from the

00:24:13 ◼   ► project can make a better decision about

00:24:15 ◼   ► a lot of times than the people that are

00:24:17 ◼   ► just right in there and that's all they

00:24:18 ◼   ► see so and so what do you think you

00:24:23 ◼   ► think your thing in near-term we don't

00:24:27 ◼   ► need to worry that it's not yeah the NL

00:24:29 ◼   ► the end is not not the bad guy and might

00:24:32 ◼   ► be on tap pots the blog post title was

00:24:36 ◼   ► as perfect right don't panic right

00:24:38 ◼   ► there's no reason to panic but yea

00:24:43 ◼   ► long-term that don't expect there to be

00:24:45 ◼   ► Twitter clients and around and if you've

00:24:48 ◼   ► got one right if you if you got a user

00:24:50 ◼   ► token for twitterrific or four Tweetbot

00:24:54 ◼   ► you're fine right don't go and delete it

00:24:57 ◼   ► right don't go into your app settings on

00:25:01 ◼   ► the Twitter homepage and and delete that

00:25:05 ◼   ► because you're losing your place in line

00:25:07 ◼   ► but

00:25:09 ◼   ► you know as long as you've got the

00:25:10 ◼   ► authentication token you can use that

00:25:12 ◼   ► product as long as it exists and it is a

00:25:17 ◼   ► different story for apps like

00:25:20 ◼   ► twitterrific and Tweetbot that are

00:25:23 ◼   ► already successful and presumably over

00:25:27 ◼   ► the hundred thousand that limit

00:25:29 ◼   ► we're gonna get you get double what

00:25:31 ◼   ► you've already got ahead of you before

00:25:33 ◼   ► you run into the got to come talk to us

00:25:35 ◼   ► you know close yeah let's suppose the

00:25:39 ◼   ► door come on in and close the door back

00:25:41 ◼   ► to back to the fence about the fences a

00:25:43 ◼   ► long ways away which is a big fat wads

00:25:46 ◼   ► and whoever else with the echo phone

00:25:48 ◼   ► number which is a big big difference

00:25:49 ◼   ► from the poor guys out there who just

00:25:52 ◼   ► have this idea that it's like sketched

00:25:54 ◼   ► out on paper that they haven't that they

00:25:57 ◼   ► know is an awesome idea but they haven't

00:25:58 ◼   ► started yet and now they're looking at

00:26:00 ◼   ► that hardcore hard-coded permanent limit

00:26:03 ◼   ► of a hundred thousand yeah with the

00:26:05 ◼   ► hearing that hearing that that they were

00:26:08 ◼   ► shutting art that they were just going

00:26:11 ◼   ► to take the don't build that fence can

00:26:15 ◼   ► hear my dog barking your hot that's yes

00:26:18 ◼   ► okay um we love to beat we were you know

00:26:23 ◼   ► the city's first post kind of put the

00:26:28 ◼   ► fear in our hearts that they were going

00:26:29 ◼   ► to shut down the API right right i think

00:26:33 ◼   ► on the table it was like yeah this year

00:26:35 ◼   ► I'm Peter let's do and that's what

00:26:39 ◼   ► that's where should I mean we would work

00:26:40 ◼   ► on this new version twitterrific for the

00:26:42 ◼   ► last six months right i mean where we

00:26:43 ◼   ► were seriously thinking okay what are we

00:26:46 ◼   ► going to do if they if they totally shut

00:26:48 ◼   ► it down

00:26:48 ◼   ► you know what's with our exit plan here

00:26:51 ◼   ► so hearing that they're lettin that the

00:26:54 ◼   ► established players stay around it

00:26:57 ◼   ► that's that's great news for us and I'm

00:27:00 ◼   ► sure of the guys at a pox or thinking

00:27:02 ◼   ► the same thing right minded they got up

00:27:05 ◼   ► i think they're good they're gonna have

00:27:06 ◼   ► a problem with the the mac client right

00:27:09 ◼   ► is it it there aren't a lot of user

00:27:11 ◼   ► tokens that they've accumulated from the

00:27:13 ◼   ► beta that and have and how I get more

00:27:16 ◼   ► have they said when then add applies it

00:27:19 ◼   ► applies when they do the switch over to

00:27:20 ◼   ► the version

00:27:21 ◼   ► point one of the eight that's the date

00:27:23 ◼   ► when when the count starts I don't think

00:27:28 ◼   ► that's one of the big point don't I

00:27:30 ◼   ► presume is when I think it's I think

00:27:32 ◼   ► it's as of the announcement

00:27:34 ◼   ► Oh mmm yeah I thought maybe it was as of

00:27:37 ◼   ► the standpoint switch over to the 1.1 a

00:27:41 ◼   ► API and I don't know that I wasn't clear

00:27:44 ◼   ► yet another it wasn't clear in that

00:27:45 ◼   ► message that the sweet spot for the mac

00:27:50 ◼   ► maybe the first client to rid of it to

00:27:55 ◼   ► run into this problem in fact I suspect

00:27:59 ◼   ► it will be

00:28:00 ◼   ► it's a and again that's just that shows

00:28:04 ◼   ► the problem right

00:28:06 ◼   ► it's a great piece of software that

00:28:08 ◼   ► they're not gonna be able to sell one of

00:28:11 ◼   ► the ways I feel like Twitter could tweak

00:28:12 ◼   ► this and in a very apple-like wait in a

00:28:15 ◼   ► way that Apple has has not really made

00:28:17 ◼   ► any major changes to the appstore

00:28:19 ◼   ► fundamentally it's that is exactly what

00:28:21 ◼   ► they announced it as but they've made a

00:28:24 ◼   ► slew of minor course adjustments here

00:28:27 ◼   ► and there you know with the show so for

00:28:29 ◼   ► example I've one perfect example that

00:28:31 ◼   ► was real frustrating early on in the app

00:28:33 ◼   ► store was that whole rule against

00:28:34 ◼   ► duplicating built-in behavior and so

00:28:36 ◼   ► they were saying what no Calendar apps

00:28:38 ◼   ► because the phone has a built-in

00:28:41 ◼   ► calendar app even though all of these

00:28:43 ◼   ► guys have ideas for calendar you is that

00:28:45 ◼   ► are nothing like the apple one and the

00:28:46 ◼   ► whole reason we're going to do it is the

00:28:47 ◼   ► frustrated and then Apple backed away

00:28:49 ◼   ► from there and they were little that's

00:28:50 ◼   ► like all right that never happened you

00:28:52 ◼   ► can put calendar absent now they may not

00:28:54 ◼   ► let you they still don't let you switch

00:28:56 ◼   ► the default calendar system-wide you

00:28:58 ◼   ► know and they can't do famous right with

00:29:00 ◼   ► Sparrow you can't set a default email

00:29:02 ◼   ► client you can't set chrome as your

00:29:04 ◼   ► default browser but at least you're

00:29:05 ◼   ► allowed to put it in whereas a course

00:29:07 ◼   ► correction so one way that I feel like

00:29:09 ◼   ► Twitter could course correct on this

00:29:10 ◼   ► would be to raise that limit a little

00:29:13 ◼   ► bit ly listen Luke yeah loosen the reins

00:29:15 ◼   ► 500,000 is really low and i know that

00:29:18 ◼   ► for some people out there it's like man

00:29:20 ◼   ► a hundred thousand users in my app would

00:29:22 ◼   ► be fantastic but in the grand scheme of

00:29:24 ◼   ► things it is you're selling two-dollar

00:29:26 ◼   ► apps or something like that it is not

00:29:27 ◼   ► that much and and conversely a hundred

00:29:31 ◼   ► thousand users to twitter is nothing

00:29:33 ◼   ► exactly what I could the the number of

00:29:35 ◼   ► signups on a day right so I and so

00:29:39 ◼   ► that's what i think is that trying to

00:29:40 ◼   ► think this through logically and just in

00:29:42 ◼   ► the benefits of everybody i do

00:29:44 ◼   ► understand that Twitter doesn't want to

00:29:46 ◼   ► let any individual client grow so large

00:29:48 ◼   ► that it could threaten you know like

00:29:51 ◼   ► there was that thing last year where

00:29:53 ◼   ► that one company bought a bunch of

00:29:54 ◼   ► Twitter clients that accounted for like

00:29:55 ◼   ► forty percent twitter client usage and

00:29:57 ◼   ► then they started talking about

00:29:59 ◼   ► hey we're going to build our own Twitter

00:30:01 ◼   ► like service and let all the users of

00:30:04 ◼   ► our apps sign up for that too i think i

00:30:07 ◼   ► think that had a lot to do with the

00:30:09 ◼   ► current policies yes I really death you

00:30:11 ◼   ► know I talked earlier about fear and

00:30:14 ◼   ► that's when the fear began it's like oh

00:30:15 ◼   ► crap ok somebody to come out come along

00:30:18 ◼   ► and broadside us and after exposure set

00:30:22 ◼   ► set that number at a number that that

00:30:26 ◼   ► was is a feasible competitive threat to

00:30:29 ◼   ► twitter which is a lot higher than a

00:30:30 ◼   ► hundred thousand and you can even codify

00:30:32 ◼   ► it in the guidelines that it that the

00:30:35 ◼   ► number is is all user tokens that are

00:30:39 ◼   ► owned by the same instant company so

00:30:42 ◼   ► that if one company went out and bought

00:30:44 ◼   ► 10 clients that each had 200,000 users

00:30:47 ◼   ► that the company's count would be a

00:30:50 ◼   ► million and then you've got to come talk

00:30:53 ◼   ► to twitter or something like that but

00:30:54 ◼   ► anyway I feel like that's one thing that

00:30:56 ◼   ► they could do that could really keep the

00:30:58 ◼   ► invoice keep the innovation flowing

00:31:00 ◼   ► without threatening Twitter itself

00:31:04 ◼   ► I I think there are a lot of things that

00:31:09 ◼   ► they could do right but they've chosen

00:31:13 ◼   ► this path it and you know it it's their

00:31:18 ◼   ► network they built it

00:31:19 ◼   ► it's their products their company you

00:31:21 ◼   ► know they can do whatever the hell they

00:31:22 ◼   ► want with it

00:31:23 ◼   ► I mean with its it you know I

00:31:28 ◼   ► I don't necessarily think what they're

00:31:33 ◼   ► doing

00:31:34 ◼   ► now is is in my best interest or in your

00:31:36 ◼   ► best interest but it may be in their

00:31:38 ◼   ► best interest right and it's their

00:31:41 ◼   ► prerogative to do that arm

00:31:45 ◼   ► I you know it we've always we've always

00:31:49 ◼   ► played the game by their rules you know

00:31:52 ◼   ► that they specify the API they specify

00:31:55 ◼   ► you know who gets access they specify

00:31:59 ◼   ► how you're going to display stuff you

00:32:02 ◼   ► know it's it's it's it's in that case

00:32:04 ◼   ► and that's in that so that's it that's

00:32:08 ◼   ► the same way that that is the app on the

00:32:10 ◼   ► App Store yeah right and and that's

00:32:13 ◼   ► where that the parallel it rings true

00:32:15 ◼   ► now

00:32:16 ◼   ► yeah there are a lot of other things

00:32:20 ◼   ► that were those two don't aren't the

00:32:23 ◼   ► same but I don't bottom line is going to

00:32:28 ◼   ► be interesting to watch a play out yeah

00:32:29 ◼   ► it's gonna be interesting to watch it

00:32:31 ◼   ► play out and I the the for me the known

00:32:34 ◼   ► into these right now are the Twitter

00:32:36 ◼   ► clients are you know by third-party you

00:32:39 ◼   ► know that the things that show the

00:32:41 ◼   ► timeline on your mobile your laptop

00:32:45 ◼   ► wherever eventually going to die out on

00:32:51 ◼   ► that happy note let's yeah I think about

00:32:54 ◼   ► this take a break for our first sponsor

00:32:55 ◼   ► i want to tell you about will take about

00:32:58 ◼   ► a great app app / service really called

00:33:01 ◼   ► apps fire

00:33:03 ◼   ► they've sponsored the talkshow long

00:33:05 ◼   ► before you're not too long before

00:33:07 ◼   ► earlier in the year but they're back

00:33:09 ◼   ► here's the bottom line the problem we're

00:33:11 ◼   ► trying to solve is that in apple's app

00:33:14 ◼   ► store it's really really difficult to

00:33:16 ◼   ► find the best apps and everybody who

00:33:20 ◼   ► does this if you look at the topless you

00:33:22 ◼   ► know that the top list do not correspond

00:33:25 ◼   ► to the best apps right I I mean

00:33:27 ◼   ► everybody knows this right so yeah in

00:33:30 ◼   ► there nobody does not equal quality

00:33:32 ◼   ► ah i think in their list right now

00:33:36 ◼   ► they're saying of of apps that don't

00:33:37 ◼   ► show up in the top rankings include the

00:33:39 ◼   ► mule radio app instapaper encoding now

00:33:41 ◼   ► what in what world should those apps not

00:33:43 ◼   ► being at the top that

00:33:45 ◼   ► rally so that's what apps fire does is

00:33:47 ◼   ► they've built a great user experience to

00:33:49 ◼   ► help users find apps not just abs in

00:33:52 ◼   ► general but the best apps and what

00:33:56 ◼   ► they've done is they build a thing that

00:33:57 ◼   ► everything that they call the app score

00:33:59 ◼   ► and it's the their equivalent in-app

00:34:01 ◼   ► terminology to what rotten tomatoes does

00:34:05 ◼   ► from movies and it's a it's a daily rank

00:34:08 ◼   ► of tens of dozens I guess of quality

00:34:12 ◼   ► parameters

00:34:14 ◼   ► ah on apps all over the app store and

00:34:18 ◼   ► from various review sites outside the

00:34:21 ◼   ► app store that give rankings and they

00:34:23 ◼   ► filter the stuffs to get the low quality

00:34:25 ◼   ► junk out there so even if something is

00:34:27 ◼   ► popular but if it's getting poorly

00:34:29 ◼   ► reviewed outside the app store that's

00:34:31 ◼   ► what the apps court can identify so

00:34:33 ◼   ► you're not just you know the way that

00:34:35 ◼   ► the appstore works is like if you just

00:34:36 ◼   ► pick your movies based on box scores

00:34:38 ◼   ► well everybody went to see this movie so

00:34:40 ◼   ► that's what I'll go see as opposed to

00:34:41 ◼   ► rotten tomatoes which says look Robert

00:34:43 ◼   ► ebert said this thing stunk

00:34:45 ◼   ► Peter Travers of Rolling Stone said they

00:34:47 ◼   ► fell asleep during the movie you want to

00:34:48 ◼   ► say yeah that's that's but that's why

00:34:51 ◼   ► convention all along with that we need

00:34:53 ◼   ► to know apps 30-day there needs to be

00:34:58 ◼   ► something about that were trusted

00:35:00 ◼   ► sources say this is a good app not you

00:35:03 ◼   ► know Johnny 6969 you know on his own

00:35:07 ◼   ► yeah i'm half store say how do how do we

00:35:09 ◼   ► know this sucks

00:35:10 ◼   ► how did you know my apple at the fish

00:35:12 ◼   ► out I'm sorry John

00:35:15 ◼   ► it's out that it needed to have fire the

00:35:18 ◼   ► surface you can you continue that it can

00:35:20 ◼   ► get it that out i will take that out

00:35:22 ◼   ► okay they're out of there and they add

00:35:24 ◼   ► in rich data they add in this stuff like

00:35:26 ◼   ► YouTube videos or Vimeo videos

00:35:28 ◼   ► screenshots and stuff like that so you

00:35:30 ◼   ► can check out the app you can see it for

00:35:32 ◼   ► yourself you can personalize the apt to

00:35:35 ◼   ► see just the type of apps that you

00:35:37 ◼   ► prefer of all you want to see our games

00:35:40 ◼   ► you can just set it up so that all your

00:35:42 ◼   ► wants is always going to show you the

00:35:43 ◼   ► best game and it's a free app and it's

00:35:48 ◼   ► Universal you get for the ipad you get

00:35:50 ◼   ► for the iphone it is retina ready on Bo

00:35:54 ◼   ► I can't say enough good things about

00:35:56 ◼   ► this

00:35:57 ◼   ► so here's what you do you can go to you

00:36:00 ◼   ► got two options here you can go to apps

00:36:02 ◼   ► fire dot-com a PPS fired com or just go

00:36:07 ◼   ► to the app store and search for apps

00:36:09 ◼   ► fire and it'll be the first hit you get

00:36:11 ◼   ► right up there i just wrote that down

00:36:14 ◼   ► that sounds like a good think it's

00:36:19 ◼   ► really good

00:36:20 ◼   ► here's another situation with the

00:36:21 ◼   ► twitter client the twin now this is a

00:36:23 ◼   ► little bit outside your wheelhouse is

00:36:25 ◼   ► the way and it does seem like where the

00:36:27 ◼   ► rubber is first hitting the road on

00:36:29 ◼   ► these changes is with Twitter's

00:36:32 ◼   ► interaction with other networks right so

00:36:36 ◼   ► the first they yanked Instagram out and

00:36:39 ◼   ► everybody's sort of raised an eyebrow

00:36:41 ◼   ► and in other words what you can do with

00:36:43 ◼   ► instagram as you could say hey plug in

00:36:45 ◼   ► your twitter credentials and it will go

00:36:47 ◼   ► through and say look here's all of your

00:36:49 ◼   ► people you know your friends on Twitter

00:36:53 ◼   ► who are also on instagram do you want to

00:36:55 ◼   ► follow them and i have to say and I use

00:36:57 ◼   ► that because i don't use facebook so i

00:36:59 ◼   ► couldn't use facebook for that I did

00:37:01 ◼   ► that when I it made Instagram it may be

00:37:04 ◼   ► made the difference to me from at the

00:37:05 ◼   ► beginning of whether Instagram was

00:37:07 ◼   ► something that stuck with me or not

00:37:08 ◼   ► because I found you know I don't know

00:37:12 ◼   ► dozen two dozen friend put it bootstraps

00:37:16 ◼   ► you

00:37:16 ◼   ► yeah it's and all of a sudden I'm seeing

00:37:18 ◼   ► pictures from people who on personal

00:37:19 ◼   ► friends with an Instagram and I don't

00:37:21 ◼   ► have to hunt through and and take a

00:37:23 ◼   ► guess what their names are and stuff

00:37:25 ◼   ► like that and the truth is ID just don't

00:37:28 ◼   ► think de you know like you just start

00:37:31 ◼   ► trying to do it from memory you just

00:37:32 ◼   ► forget i mean i forgot

00:37:34 ◼   ► good work with and we can get to this

00:37:36 ◼   ► later with the show and talk about

00:37:37 ◼   ► app.net a little bit but like with

00:37:39 ◼   ► trying to get started on app.net it's

00:37:41 ◼   ► like I mean some of my very best friends

00:37:43 ◼   ► I just forgot to look for them like Paul

00:37:47 ◼   ► Costas was like hey dude when you follow

00:37:49 ◼   ► me there and it's like he's one of my

00:37:50 ◼   ► best friends and I I was like I thought

00:37:52 ◼   ► it was and I looked a lot like oh I mean

00:37:55 ◼   ► because I just didn't know where as if i

00:37:56 ◼   ► had like a thing that just said hey

00:37:58 ◼   ► here's all of your friends from twitter

00:38:00 ◼   ► who are on this service you want to

00:38:01 ◼   ► follow them here too and

00:38:03 ◼   ► and follow follow follow follow follow

00:38:04 ◼   ► follow and dinner all right well so they

00:38:07 ◼   ► yanked it from Instagram and everybody

00:38:09 ◼   ► thought well we know that they hate

00:38:11 ◼   ► their facebook at each other and

00:38:13 ◼   ► arrivals and there's some bad blood

00:38:15 ◼   ► because facebook kinda crapped all over

00:38:17 ◼   ► Twitter a while ago with another similar

00:38:19 ◼   ► type feature so it's just chalk this up

00:38:22 ◼   ► let's be optimistic and and chalk it up

00:38:24 ◼   ► to a facebook twitter type thing but now

00:38:27 ◼   ► yesterday when they did it

00:38:29 ◼   ► tumblr i mean that's just like to me

00:38:33 ◼   ► it's like beyond the pale because i

00:38:35 ◼   ► don't understand it at all right just

00:38:38 ◼   ► it's just it's like I how is knowing who

00:38:42 ◼   ► I follow the competitive advantage

00:38:48 ◼   ► well any other interesting it and

00:38:50 ◼   ► tumblers response and I give them credit

00:38:52 ◼   ► for it because I think that they're

00:38:53 ◼   ► Republic response to this was in very

00:38:57 ◼   ► plain language and in that I i should

00:39:00 ◼   ► actually quoted because it was so well

00:39:02 ◼   ► said I thought that it wasn't

00:39:03 ◼   ► mealy-mouthed it wasn't whiny but it was

00:39:05 ◼   ► just we don't get it

00:39:06 ◼   ► I mean we're disappointed because we're

00:39:10 ◼   ► contributing to Twitter we've made it

00:39:12 ◼   ► easy for people who as they tumble to

00:39:14 ◼   ► auto tweet their tumblr you know that

00:39:17 ◼   ► hey I've got a new thing here they're

00:39:19 ◼   ► they're adding content to Twitter

00:39:21 ◼   ► they're not just pulling information in

00:39:24 ◼   ► one direction from the Twitter

00:39:25 ◼   ► quote-unquote hate the term social graph

00:39:28 ◼   ► I do hate to use it but I think in this

00:39:32 ◼   ► sense it really there's that it really

00:39:33 ◼   ► is what what people are talking about

00:39:35 ◼   ► this connection of who you know but they

00:39:38 ◼   ► were contributing like tweets tweet

00:39:41 ◼   ► content is constantly streaming into

00:39:44 ◼   ► twitter from people using tumblr it is

00:39:47 ◼   ► absolutely like you use the word before

00:39:48 ◼   ► and I don't hesitate to use it at all

00:39:51 ◼   ► I thought it was a very healthy

00:39:52 ◼   ► symbiotic relationship

00:39:54 ◼   ► alright we're Twitter or tumblr is not a

00:39:56 ◼   ► Twitter competitor at all right it's to

00:40:00 ◼   ► me it's almost a picture a picture

00:40:03 ◼   ► dictionary example of what a symbiotic

00:40:05 ◼   ► relationship was where tumblr users are

00:40:08 ◼   ► writing content that gets tweeted when

00:40:12 ◼   ► completed and then people see it on

00:40:14 ◼   ► twitter and click the URL and go to

00:40:17 ◼   ► tumblr i can only man I know what my

00:40:19 ◼   ► refers look like and I know that I've

00:40:21 ◼   ► said this before my referral listings

00:40:23 ◼   ► are turning into more and more more more

00:40:26 ◼   ► useless because it's just there's all

00:40:29 ◼   ► just they're all Tico leaks

00:40:31 ◼   ► it's a health that speaking of alternate

00:40:33 ◼   ► monetization schemes would you pay to

00:40:34 ◼   ► know where those TCO links came from how

00:40:37 ◼   ► tall I would pay i would invite here

00:40:39 ◼   ► here's a check for a thousand dollars in

00:40:41 ◼   ► a lab solutely oh yeah I it would be

00:40:44 ◼   ► better than google analytics to me

00:40:46 ◼   ► because they could do it in real time it

00:40:48 ◼   ► would absolutely be interesting and if

00:40:50 ◼   ► they could correlate that with the oh

00:40:55 ◼   ► yeah absolutely yeah there's a gold mine

00:40:57 ◼   ► of information there it's actually like

00:41:00 ◼   ► i said because i use why you Sean in

00:41:02 ◼   ► management and it's still great for

00:41:03 ◼   ► tracking you know just you know other

00:41:06 ◼   ► stuff too

00:41:07 ◼   ► I as a daily thing i have google google

00:41:10 ◼   ► analytics hooked up which is interesting

00:41:13 ◼   ► for other stuff like I had a potential

00:41:14 ◼   ► sponsor the day you just wanted to know

00:41:16 ◼   ► you had an app that is relate it's just

00:41:19 ◼   ► for people who live in chicago and he

00:41:20 ◼   ► wanted to know you know I don't think

00:41:22 ◼   ► it's a great idea but just wondering how

00:41:24 ◼   ► many readers you have in chicago and I

00:41:26 ◼   ► thought I don't know idea ends up

00:41:27 ◼   ► one-point-eight percent of daring

00:41:29 ◼   ► fireball readers live in greater chicago

00:41:31 ◼   ► area i had no idea google analytics gave

00:41:33 ◼   ► me that and that's that's just really

00:41:35 ◼   ► really useful I think the information

00:41:37 ◼   ► that Twitter could give me from the

00:41:38 ◼   ► tikka links would be I would be right I

00:41:42 ◼   ► would probably become my go-to source

00:41:44 ◼   ► for checking on how the site's doing on

00:41:46 ◼   ► a daily basis do you think advertisers

00:41:48 ◼   ► are getting that information

00:41:49 ◼   ► okay i don't know i'm sorry i think that

00:41:53 ◼   ► i think that's part of it that's gonna

00:41:54 ◼   ► be a part of the deal

00:41:55 ◼   ► I don't know if they are yet but that

00:41:56 ◼   ► has to be has to be a part of the video

00:41:59 ◼   ► there's no other reason why they even

00:42:01 ◼   ► went to the t-con group right created

00:42:04 ◼   ► that it was I mean that there is a

00:42:07 ◼   ► safety issue they're right they can shut

00:42:09 ◼   ► down a malicious link but right how many

00:42:12 ◼   ► malicious links are there really you

00:42:15 ◼   ► know I are you I know you're not going

00:42:17 ◼   ► to post a malicious link right people

00:42:20 ◼   ► know i'm not going to post a little it's

00:42:22 ◼   ► just link other than maybe a rickroll

00:42:23 ◼   ► but you know that

00:42:25 ◼   ► it really is about the analytics angle

00:42:29 ◼   ► absolutely and the analytics I it should

00:42:31 ◼   ► be if they play their cards right i mean

00:42:33 ◼   ► they've got the winning hand if they

00:42:35 ◼   ► don't monetize the analytics from Tico

00:42:39 ◼   ► right then it they then it'll be like a

00:42:41 ◼   ► case study in the future for how to

00:42:44 ◼   ► watch an opportunity right really well

00:42:46 ◼   ► it's like new coke right you're sitting

00:42:49 ◼   ► there with with four aces in your hand

00:42:52 ◼   ► you know and it's you know everybody is

00:42:54 ◼   ► starting the bat I mean you can't you

00:42:55 ◼   ► can't lose unless you you know you're an

00:42:57 ◼   ► idiot

00:42:58 ◼   ► yeah so I I'd agree with that there's

00:43:04 ◼   ► with that here's the the comment from

00:43:06 ◼   ► tumblr to our dismay twitter has

00:43:09 ◼   ► restricted our users ability to find

00:43:12 ◼   ► twitter friends on tumblr given our

00:43:13 ◼   ► history of embracing their platform

00:43:15 ◼   ► this is especially upsetting our

00:43:17 ◼   ► syndication feature is responsible for

00:43:19 ◼   ► hundreds of millions of tweets and we

00:43:22 ◼   ► eagerly enabled Twitter cards across 70

00:43:24 ◼   ► million blogs and 30 billion posts as

00:43:28 ◼   ► one of Twitter's first partners while

00:43:30 ◼   ► we're delighted by the response to our

00:43:31 ◼   ► integrations with facebook and gmail we

00:43:34 ◼   ► are truly disappointed by Twitter's

00:43:35 ◼   ► decision that's a great statement i have

00:43:37 ◼   ► two hats off to tell me out for just

00:43:39 ◼   ► calling it as they see it clearer on

00:43:41 ◼   ► angry eyes too yeah right and concise

00:43:43 ◼   ► yeah clear concise and honest and you

00:43:46 ◼   ► know in and just say you know and no and

00:43:48 ◼   ► admitting that this is their call we're

00:43:50 ◼   ► not going to pretend like this is some

00:43:51 ◼   ► kind of mutual agreement and I don't

00:43:53 ◼   ► yank it out on us

00:43:54 ◼   ► yeah you up to the like you know it's

00:44:01 ◼   ► it's it's not knowing what Twitter's

00:44:04 ◼   ► thinking right it you know you mentioned

00:44:07 ◼   ► Apple you don't have the Apple has

00:44:10 ◼   ► restrictions but you can understand why

00:44:11 ◼   ► those restrictions exist right there

00:44:13 ◼   ► protecting Apple's own interests and

00:44:15 ◼   ► they're predicting apples customers

00:44:17 ◼   ► interests right that's the bottom line

00:44:20 ◼   ► for ninety-nine percent of what Apple

00:44:23 ◼   ► does

00:44:25 ◼   ► twitter I'm not yeah okay other than the

00:44:29 ◼   ► you know advertisers are more important

00:44:31 ◼   ► to us than the only the users of our of

00:44:34 ◼   ► our network other than that I just don't

00:44:38 ◼   ► get things like this

00:44:41 ◼   ► yeah really just I starting we got appt

00:44:47 ◼   ► dotnet yeah but you've had some smart

00:44:50 ◼   ► stuff there i don't know we always been

00:44:52 ◼   ► too long don't and I don't want to I

00:44:54 ◼   ► don't want to create the impression that

00:44:55 ◼   ► by me having linked to it and help them

00:44:58 ◼   ► meet their fundraising goal and that

00:45:01 ◼   ► talking about it that I that I'm banking

00:45:04 ◼   ► on app.net or I'm switching to ab dot

00:45:06 ◼   ► net or that I think that even if

00:45:08 ◼   ► somebody is going to come up with a

00:45:09 ◼   ► rival to platform that it is apt on that

00:45:11 ◼   ► but I do think that they picked the

00:45:13 ◼   ► right time to try something like this

00:45:15 ◼   ► and the right approach writing the right

00:45:18 ◼   ► approach but you've been talking on on

00:45:22 ◼   ► app.net about some of the naming

00:45:24 ◼   ► problems they have just obvious things

00:45:26 ◼   ► like the fact that they don't have a a

00:45:29 ◼   ► word like tweet which is both a noun and

00:45:32 ◼   ► verb

00:45:33 ◼   ► yeah right with so you know there's no

00:45:35 ◼   ► personality there's no personality it's

00:45:38 ◼   ► like it sounds like a Microsoft product

00:45:40 ◼   ► right you post turkey right yeah they

00:45:43 ◼   ► submit you know it's just it's just

00:45:46 ◼   ► there's no it's not a bad word but it's

00:45:48 ◼   ► got like you said no personality

00:45:50 ◼   ► it is it's yeah it it if you know if

00:45:54 ◼   ► they expect to see white up adoption for

00:45:57 ◼   ► this thing it's gotta have some

00:45:59 ◼   ► personalities gotta be non-threatening

00:46:02 ◼   ► it's gotta be something that the average

00:46:06 ◼   ► person can look at and understand where

00:46:11 ◼   ► the value is right right the i think

00:46:14 ◼   ► part of the problem right now is isn't

00:46:16 ◼   ► is they're confusing infrastructure

00:46:18 ◼   ► which is apt net with what people are

00:46:21 ◼   ► going to be using which is the alpha the

00:46:25 ◼   ► clients that there is the just

00:46:29 ◼   ► and the I can't can't get too upset

00:46:36 ◼   ► about this i mean how long is this thing

00:46:38 ◼   ► existed right a month and a half early

00:46:41 ◼   ► day it's it's it's like you know it's

00:46:43 ◼   ► like when Twitter was twttr yeah alright

00:46:47 ◼   ► it's it's that is it the baby right I'm

00:46:51 ◼   ► not going to be you know writing too

00:46:52 ◼   ► much on a baby but if you give a baby a

00:46:55 ◼   ► name that name sticks with them for the

00:46:57 ◼   ► rest of their life

00:46:59 ◼   ► alright it's important to come up with a

00:47:01 ◼   ► good name a name you're happy with you

00:47:04 ◼   ► know you're not going to make the fuzz

00:47:05 ◼   ► butt or something like that and then you

00:47:07 ◼   ► know shitty 16 and we're still calling +

00:47:09 ◼   ► but Jonas when Jonas was was born Amy's

00:47:13 ◼   ► legal name was still shudder starter

00:47:16 ◼   ► maiden name is her legal name

00:47:17 ◼   ► uh-huh and so he's was born and it's his

00:47:21 ◼   ► name on the sign in the booth it in the

00:47:23 ◼   ► boxer but they put it is put babies in a

00:47:25 ◼   ► box really and just said baby boy baby

00:47:27 ◼   ► boy the gal haha and my dad like I'm a

00:47:33 ◼   ► good name right there kind of had a good

00:47:35 ◼   ► ring to it almost stuck

00:47:37 ◼   ► that's the thing that almost I said

00:47:38 ◼   ► that's why I bring this up is that if we

00:47:39 ◼   ► had gone another day or two it might

00:47:41 ◼   ► have stuck

00:47:42 ◼   ► yeah baby boy the gap and that's that's

00:47:44 ◼   ► really my point of the you know of Alton

00:47:47 ◼   ► Caldwell on the other guys there that

00:47:49 ◼   ► you know I think it's been a little bit

00:47:52 ◼   ► of time thinking about it now because if

00:47:54 ◼   ► you don't you're gonna regret it in the

00:47:55 ◼   ► future

00:47:56 ◼   ► I'm I guess another way to look at it in

00:47:58 ◼   ► the big picture is it you've got to

00:48:00 ◼   ► start thinking product

00:48:02 ◼   ► yeah it just think infrastructure and

00:48:04 ◼   ► technology right and it's just getting

00:48:06 ◼   ► down into Steve Jobs territory where the

00:48:09 ◼   ► the product has to drive the technology

00:48:12 ◼   ► not the other way around

00:48:13 ◼   ► no this is that this is right out of

00:48:15 ◼   ► like the 1997 jobs is the interim CEO

00:48:20 ◼   ► how what are we going to do any I don't

00:48:23 ◼   ► even at that point he hadn't even done

00:48:25 ◼   ► the radical look we're going to get rid

00:48:26 ◼   ► of 37 of these products and we're going

00:48:28 ◼   ► to have for consumer laptop a consumer

00:48:31 ◼   ► desk topic pro laptop and a pro desktop

00:48:33 ◼   ► and that's it and that's how we're going

00:48:35 ◼   ► to get back into focus

00:48:36 ◼   ► it was before they even pick those

00:48:37 ◼   ► things but he just said i think it was

00:48:40 ◼   ► in response i forget it

00:48:42 ◼   ► was at WWDC i was at WWDC when he took

00:48:44 ◼   ► the questions and answers and somebody

00:48:46 ◼   ► had asked about open docx which they

00:48:48 ◼   ► were said they were gonna kill and that

00:48:50 ◼   ► he said it doesn't it's you know it does

00:48:52 ◼   ► all sorts of clever stuff and it's great

00:48:54 ◼   ► technology but it doesn't fit it doesn't

00:48:56 ◼   ► matter if it's great technology

00:48:58 ◼   ► sometimes the vision has to drive the

00:49:02 ◼   ► technology not the other way around you

00:49:04 ◼   ► can't say well we've got this good

00:49:06 ◼   ► technology so we have to figure out a

00:49:07 ◼   ► way to use it right and it's like that's

00:49:10 ◼   ► what app.net has to do is it's not

00:49:12 ◼   ► enough to just have the infrastructure

00:49:14 ◼   ► and that alone is hard i mean everybody

00:49:16 ◼   ► who watched Twitter grow from small to

00:49:19 ◼   ► big and you know who still remembers the

00:49:21 ◼   ► days of the fail whale knows that that's

00:49:24 ◼   ► hard and who even knows if app.net

00:49:26 ◼   ► technology back-end is actually would

00:49:28 ◼   ► survive that time of growth but let's

00:49:30 ◼   ► just assume that it is that alone is not

00:49:32 ◼   ► enough

00:49:33 ◼   ► that's not enough it's got to be a

00:49:34 ◼   ► product that makes sense as a cohesive

00:49:37 ◼   ► whole from the outside not the inside

00:49:41 ◼   ► well no it's it it's interesting we were

00:49:44 ◼   ► one of the first people on Twitter to

00:49:47 ◼   ► actually think about product right

00:49:48 ◼   ► because we were given release this thing

00:49:51 ◼   ► and it was originally if free app and

00:49:54 ◼   ► but you know we're not going to release

00:49:56 ◼   ► something that's not thought out right

00:49:58 ◼   ► and you know we had to go through that

00:49:59 ◼   ► thought process okay coming up with what

00:50:05 ◼   ► this thing is going to be armed and

00:50:10 ◼   ► that's hard i mean it people i think a

00:50:14 ◼   ► lot of people take that for granted you

00:50:16 ◼   ► know

00:50:17 ◼   ► yeah it's like that you know this whole

00:50:18 ◼   ► Apple Samsung case right now it's like

00:50:20 ◼   ► the thing that's been most eye-opening

00:50:23 ◼   ► for me is how many freaking prototype

00:50:25 ◼   ► say to the iphone mm and how varied they

00:50:29 ◼   ► were well and then enter the idea that

00:50:31 ◼   ► more obvious it seems after exactly

00:50:33 ◼   ► exactly

00:50:34 ◼   ► and you know the more the more you think

00:50:36 ◼   ► it through the more you clarify it the

00:50:40 ◼   ► more it becomes simple the more obvious

00:50:43 ◼   ► it is it's really a weird thing it's

00:50:47 ◼   ► like it's like you're coming you know

00:50:48 ◼   ► and and there's that moment like when

00:50:51 ◼   ► somebody says why don't you name tweet

00:50:53 ◼   ► where it's just like oh right that's

00:50:56 ◼   ► like the skies open and and you know

00:50:58 ◼   ► that clarity is achieved and you can't

00:51:01 ◼   ► unsee it after that

00:51:03 ◼   ► yeah right now get once you heard that

00:51:05 ◼   ► you couldn't think of it you couldn't

00:51:06 ◼   ► not call them tweets right right and

00:51:09 ◼   ► what you know and what you saw the

00:51:11 ◼   ► iphone eat it originally was going to

00:51:15 ◼   ► get an iphone you know i watch the

00:51:16 ◼   ► announcement anything I don't really

00:51:18 ◼   ► want I don't want to carry email or out

00:51:21 ◼   ► of my pocket you know that I get enough

00:51:23 ◼   ► i don't have enough electronic

00:51:25 ◼   ► interruptions in my day anyway I don't

00:51:28 ◼   ► kind of want that with me all the time

00:51:29 ◼   ► and then you know five minutes and the

00:51:32 ◼   ► apple store playing with that first

00:51:33 ◼   ► iphone it's like oh she's this is the

00:51:38 ◼   ► future right i remember that it is that

00:51:40 ◼   ► this is another that this is the next 30

00:51:42 ◼   ► years of computing I remember more that

00:51:45 ◼   ► there's the glass cylinder that they

00:51:48 ◼   ► were behind on the macworld yeah so

00:51:50 ◼   ► flare i love that picture that Duncan

00:51:52 ◼   ► thought that way that's really you know

00:51:54 ◼   ► that's one of the I think it's honestly

00:51:56 ◼   ► I think not just for the tech nerd world

00:51:59 ◼   ► I think it's one of the best photos that

00:52:01 ◼   ► I've seen in the last decade right i

00:52:03 ◼   ► think and i think that we it it'll it

00:52:06 ◼   ► should rightfully go down as like the

00:52:09 ◼   ► iconic picture of the decade that decade

00:52:12 ◼   ► in technology honestly now the great for

00:52:15 ◼   ► kids that get that moment of clarity

00:52:17 ◼   ► right are you looking at that and just

00:52:19 ◼   ► go on that this is that they got

00:52:21 ◼   ► absolutely absolutely everything right

00:52:23 ◼   ► here

00:52:24 ◼   ► right yeah after using it for a month my

00:52:26 ◼   ► either little niggles here and there but

00:52:28 ◼   ► 99.9 percent of that original iphone was

00:52:32 ◼   ► perfect

00:52:33 ◼   ► yeah really was just have one right here

00:52:35 ◼   ► in my hand I my desk batteries on I've

00:52:38 ◼   ► got original mac up and in the Attic

00:52:40 ◼   ► I've got my i will never sell that I've

00:52:42 ◼   ► got that will never sell fun right yeah

00:52:44 ◼   ► that's I still I still turn it over in

00:52:46 ◼   ► my hands on I still do i love metal back

00:52:50 ◼   ► middle back it still hasn't stopped

00:52:52 ◼   ► yeah I'm hold it right now it's like

00:52:55 ◼   ► holy crap sense

00:52:59 ◼   ► yeah like the front face is not as good

00:53:02 ◼   ► the front face is absolutely sort of a

00:53:05 ◼   ► hack with the silver the chrome around

00:53:08 ◼   ► then the bezel but that from the back

00:53:12 ◼   ► man that thing is perfect you can see

00:53:15 ◼   ► why they did that that chrome bezel

00:53:17 ◼   ► right they need they didn't have the

00:53:18 ◼   ► technology to yep to meet those to the

00:53:22 ◼   ► acid for materials right they need some

00:53:24 ◼   ► of the time together right right again

00:53:28 ◼   ► again and hien in hindsight in hindsight

00:53:29 ◼   ► it's really easy to look at back oh yeah

00:53:32 ◼   ► of course that's a and that you know how

00:53:35 ◼   ► many iterations to take them to to come

00:53:37 ◼   ► to that conclusion can only imagine I

00:53:43 ◼   ► mean we're going to start wrapping

00:53:45 ◼   ► things up when I still I do want to talk

00:53:46 ◼   ► about retro stuff but before we do while

00:53:49 ◼   ► we're still on twitter i would like to

00:53:51 ◼   ► talk about our second sponsor and fits

00:53:54 ◼   ► right in it is a brand new app called

00:53:57 ◼   ► tweet keeper i just installed it it does

00:54:02 ◼   ► exactly what it says and I'm going to

00:54:04 ◼   ► tell you and I don't run because i'm

00:54:06 ◼   ► going to tell you what the NIU 16 you

00:54:07 ◼   ► can predict who i've loaded up in here

00:54:10 ◼   ► Craig but we keep our dust it's an

00:54:13 ◼   ► iphone app that lets you easily save

00:54:15 ◼   ► search and export tweets and it's not

00:54:18 ◼   ► just for yours you can just put in a

00:54:19 ◼   ► username any user name and it'll slurp

00:54:22 ◼   ► down all the available tweets for that

00:54:24 ◼   ► user know why would you want to do

00:54:25 ◼   ► that's because the twitter api only let

00:54:27 ◼   ► you get 3200 tweet so if I said

00:54:29 ◼   ► chocoberry it'll give me the Craig

00:54:32 ◼   ► huckleberries last 3200 tweet now here's

00:54:35 ◼   ► the thing

00:54:36 ◼   ► a month from now

00:54:36 ◼   ► when Craig has posted a few hundred more

00:54:38 ◼   ► and i'm using tweet keeper keeper I just

00:54:41 ◼   ► launched it every couple days and it'll

00:54:43 ◼   ► keep launching them and so a year from

00:54:44 ◼   ► now i'll have more than 3,200 of your

00:54:47 ◼   ► tweets so it's still can't go back

00:54:49 ◼   ► beyond that today's 3200 tweet horizon

00:54:52 ◼   ► but starting now you can start saving

00:54:55 ◼   ► tweets from the users you want these

00:54:58 ◼   ► tweets you want to archive and it'll

00:55:00 ◼   ► just get them all starting from now go

00:55:02 ◼   ► back 3200 and then going forward will

00:55:05 ◼   ► keep them all

00:55:06 ◼   ► lets you search them of course and

00:55:08 ◼   ► searches real fast I've already loaded

00:55:09 ◼   ► up a couple of accounts with all 3200

00:55:12 ◼   ► tweets searched for peanut found them as

00:55:15 ◼   ► a hint as to who i'm using it for I and

00:55:19 ◼   ► you can export them you can export them

00:55:21 ◼   ► to json the raw JSON format it exports

00:55:24 ◼   ► is exactly in the same format that

00:55:26 ◼   ► Twitter gives you over the API you can

00:55:28 ◼   ► export them in plain text you can export

00:55:32 ◼   ► them to a spreadsheet and then you can

00:55:35 ◼   ► just email or open the tweets and

00:55:37 ◼   ► another app it works exactly as it says

00:55:41 ◼   ► it is very very fast and even works with

00:55:44 ◼   ► private accounts which I i haven't tried

00:55:46 ◼   ► that I have a private cop presume you'd

00:55:47 ◼   ► need a password for that it's super

00:55:51 ◼   ► simple so you want to save tweets your

00:55:53 ◼   ► the sooner you start using it the

00:55:55 ◼   ► quicker you're going to have a more

00:55:57 ◼   ► complete archive of of a user who do you

00:56:00 ◼   ► think who do you think I'm saving in

00:56:01 ◼   ► there

00:56:02 ◼   ► well I haven't got the peanut portion of

00:56:04 ◼   ► a of dad boner yet but if if I'm

00:56:09 ◼   ► guessing it's dad boner right car my

00:56:11 ◼   ► friend Carl wells on out and Detroit who

00:56:13 ◼   ► is the greatest in my opinion brand

00:56:16 ◼   ► block well near Detroit yeah Eric eighth

00:56:20 ◼   ► to detroit area a literary character

00:56:25 ◼   ► Sudan a anonymously written fictional

00:56:29 ◼   ► character on Twitter who I believed to

00:56:31 ◼   ► be one of the great literary characters

00:56:33 ◼   ► of the last 10 years hilarious and

00:56:36 ◼   ► medium you fall in love with him but

00:56:38 ◼   ► then you want to go back and read his

00:56:40 ◼   ► old ones or a month from now when he

00:56:42 ◼   ► starts referencing something that

00:56:44 ◼   ► happened a couple months ago you want to

00:56:45 ◼   ► go back well guess what your stock in

00:56:47 ◼   ► regular twitter apps because you only

00:56:49 ◼   ► got the most

00:56:50 ◼   ► recent ones you use something like 20

00:56:51 ◼   ► keeper you've got them all

00:56:53 ◼   ► you can go back you can search you can

00:56:54 ◼   ► see the old stories and it's a great way

00:56:57 ◼   ► to backup your own Twitter account past

00:56:59 ◼   ► what Twitter would let you do so you

00:57:01 ◼   ► soon as you put your own username in

00:57:02 ◼   ► there

00:57:03 ◼   ► the longer you're going to have an

00:57:06 ◼   ► archive of your own tweets tweet keeper

00:57:09 ◼   ► is available in the app store for an

00:57:11 ◼   ► introductory price of just a buck 99 199

00:57:14 ◼   ► get this great app it works got a nice

00:57:16 ◼   ► interface super fast you can find out

00:57:18 ◼   ► more at tweet keeper app.com or just

00:57:23 ◼   ► search for tweet keeper in the app store

00:57:24 ◼   ► that's what I did first thing that came

00:57:26 ◼   ► up

00:57:27 ◼   ► tweet keeper it's a great app let's talk

00:57:31 ◼   ► about reading stuff let's go through

00:57:33 ◼   ► yeah you and I started talking about it

00:57:35 ◼   ► yesterday

00:57:36 ◼   ► ah and this is really really fast i mean

00:57:39 ◼   ► you and and developing xscope puts you

00:57:41 ◼   ► right i mean like you could not be more

00:57:44 ◼   ► i've looked at every single freaking

00:57:46 ◼   ► pixel your display your neck deep in

00:57:48 ◼   ► this stuff and your six-foot-eight yeah

00:57:52 ◼   ► that's a lot of pixels well and the most

00:57:56 ◼   ► interesting thing about it is that prior

00:57:59 ◼   ► to the retina Mac ex-cops job was

00:58:03 ◼   ► showing helping you show pixels on

00:58:06 ◼   ► screen whether it was aligning them or

00:58:09 ◼   ► constraining them or magnifying them but

00:58:11 ◼   ► it's here's the pixels on the screen

00:58:13 ◼   ► we're going to show you them bigger the

00:58:16 ◼   ► big change with retina is not like iOS

00:58:19 ◼   ► where it's just four times more pixels

00:58:22 ◼   ► it is variant right that's the thing

00:58:27 ◼   ► that blows my mind and really gives me

00:58:29 ◼   ► headaches just thinking about the math

00:58:31 ◼   ► that's important in xcode like and

00:58:35 ◼   ► slowly siracusa has covered this stuff

00:58:37 ◼   ► extensively and it's still mind-blowing

00:58:39 ◼   ► is that everybody knows you get the

00:58:41 ◼   ► macbook retina you you you have five

00:58:47 ◼   ► choices for resolution and the middle

00:58:50 ◼   ► one is the default which is best for

00:58:52 ◼   ► retina which is the only one where

00:58:54 ◼   ► pixels or pixels

00:58:56 ◼   ► yes it was yeah it's the one where

00:58:59 ◼   ► you see two pixels for everyone window

00:59:02 ◼   ► point right a window point is the only

00:59:07 ◼   ► pixel in in pre retina a window point is

00:59:11 ◼   ► a pixel and in the New World window

00:59:13 ◼   ► point in best for retina is for but

00:59:16 ◼   ► there's two to other dimensions in each

00:59:19 ◼   ► way where where are you

00:59:22 ◼   ► so when it simulates like the 1900 x

00:59:25 ◼   ► 1200 something display it is drawing

00:59:29 ◼   ► off-screen to a pixel doubled version of

00:59:32 ◼   ► that / and then scaling it down to the

00:59:36 ◼   ► actual 28 by what ad so you're actually

00:59:42 ◼   ► one dat by 14 for right it's actually on

00:59:46 ◼   ► 1800 excuse me

00:59:47 ◼   ► right so it's actually only showing you

00:59:49 ◼   ► two thirds of the pixels but it was okay

00:59:52 ◼   ► because the pixels are so small it

00:59:54 ◼   ► actually looks good can't tell ya you

00:59:56 ◼   ► can't tell when you're when you're on

00:59:58 ◼   ► that more space setting

00:59:58 ◼   ► that more space setting

01:00:00 ◼   ► the retina image is being created by Mac

01:00:06 ◼   ► os10 is twice of that that size that you

01:00:13 ◼   ► selected and then get scaled down

01:00:15 ◼   ► sixty-six percent to fit on the display

01:00:18 ◼   ► and i like that that's something that's

01:00:21 ◼   ► something you know if you see something

01:00:22 ◼   ► that's drawing a 1 pixel line it'll get

01:00:26 ◼   ► a little busy right it gets that tiny

01:00:29 ◼   ► little bit fuzzy but you you're far

01:00:30 ◼   ► enough back that you can't tell and it

01:00:33 ◼   ► that's one of the things interesting in

01:00:34 ◼   ► in the new version X go for me is that

01:00:36 ◼   ► the and the loop right it draws a little

01:00:40 ◼   ► grid so you can out you know to

01:00:42 ◼   ► delineate each pixel easily and i'm

01:00:45 ◼   ► drawing that grid with one pixel and

01:00:48 ◼   ► it's just so fine it's like it's there

01:00:51 ◼   ► but it's not right I can't you guys yeah

01:00:54 ◼   ► I can't tell that it's a pixel it's just

01:00:56 ◼   ► like this because in a hairline it's

01:00:58 ◼   ► like it's like a pc and sometimes to get

01:00:59 ◼   ► a piece of hair on your laptop screen

01:01:02 ◼   ► you know it's just that really thin

01:01:05 ◼   ► I what it is in in regular UI design

01:01:09 ◼   ► like if you and I were just working on a

01:01:10 ◼   ► regular mac app in and we're going

01:01:13 ◼   ► retina with it that the most the

01:01:16 ◼   ► thinnest you typically would get there

01:01:17 ◼   ► would be one point right you wouldn't

01:01:20 ◼   ► typically draw stuff in the UI at less

01:01:23 ◼   ► than one point now is that correct that

01:01:25 ◼   ► that you just want to put a line you

01:01:28 ◼   ► want to put a one you want to put up a

01:01:29 ◼   ► hair line between the source list and

01:01:32 ◼   ► the content that's the app we're making

01:01:34 ◼   ► you're going to draw that at one point

01:01:35 ◼   ► and then write three retina max it'll

01:01:37 ◼   ► register will draw is one pixel and on

01:01:39 ◼   ► retina max it draws two pixels as two

01:01:42 ◼   ► pixels right so what you've done the

01:01:44 ◼   ► thing that's interesting is that you can

01:01:45 ◼   ► draw a half a point now on a retina

01:01:48 ◼   ► display your drawing your drawing half

01:01:51 ◼   ► of one of those and that's that's where

01:01:53 ◼   ► the math got complicated right because

01:01:56 ◼   ► right for example that the windows can

01:01:57 ◼   ► only be positioned on full point

01:02:02 ◼   ► boundaries right but ex-cop has gotta

01:02:05 ◼   ► measure stuff that's on those half-point

01:02:08 ◼   ► boundaries so

01:02:09 ◼   ► I'm positioning windows and then having

01:02:11 ◼   ► to shift views around in those windows

01:02:14 ◼   ► so that they align on that right half

01:02:16 ◼   ► point position now one of the night it's

01:02:20 ◼   ► it was hard i'm sure it is really it and

01:02:24 ◼   ► you're not done yet you do have a beta

01:02:25 ◼   ► that is your asking i've got it and it

01:02:28 ◼   ► works great and it's just makes me more

01:02:31 ◼   ► happy to just stare at the retina

01:02:33 ◼   ► macbook pro what if you notice that the

01:02:36 ◼   ► one pixel a shadow border on the windows

01:02:40 ◼   ► on yours no I haven't but no no I'm

01:02:44 ◼   ► talking about just on a standard mac OS

01:02:45 ◼   ► x window

01:02:46 ◼   ► yeah yeah there's just that one picks

01:02:48 ◼   ► yet but that kind of makes the window

01:02:50 ◼   ► pop out a little bit yep that I know

01:02:52 ◼   ► that's not there that's not there on the

01:02:54 ◼   ► non-retina version and apple hood army

01:02:57 ◼   ► did

01:02:57 ◼   ► it's an amazing piece of engineering

01:02:58 ◼   ► right I've been reverse engineering this

01:03:00 ◼   ► thing for the last month but they've

01:03:02 ◼   ► taken advantage of it in some very

01:03:03 ◼   ► subtle ways like that how its yeah it's

01:03:06 ◼   ► like it if it again it's that one pixel

01:03:10 ◼   ► can do some pretty amazing things to

01:03:13 ◼   ► your UI yeah used judiciously right you

01:03:16 ◼   ► know you don't want to get carried away

01:03:17 ◼   ► with it because then it's like nobody's

01:03:20 ◼   ► gonna be able to see what you're doing

01:03:21 ◼   ► but well the weirdest did that we're not

01:03:24 ◼   ► weirdest but the thing that blows me

01:03:25 ◼   ► away and it really is noticeable is that

01:03:27 ◼   ► and you know this I mean this is that

01:03:29 ◼   ► it's no surprise that that you're the

01:03:31 ◼   ► one you know the icon factory is the

01:03:34 ◼   ► developer co-developer of excess you

01:03:37 ◼   ► guys ex-cop entirely now I know it's not

01:03:40 ◼   ► always with it is a joint project still

01:03:42 ◼   ► with with we've taken on with ya

01:03:45 ◼   ► Wolfgang auntie it exists off on i'm

01:03:50 ◼   ► doing the primary development on it now

01:03:51 ◼   ► but but it's no surprise that your your

01:03:53 ◼   ► guys are doing this because it's sort of

01:03:55 ◼   ► one of those were building this for

01:03:56 ◼   ► ourselves because of course the name of

01:03:58 ◼   ► the company is the icon factor you guys

01:03:59 ◼   ► still do tons of you know I icon you

01:04:03 ◼   ► guys do artwork you do user interface

01:04:04 ◼   ► artwork right and so what you're

01:04:06 ◼   ► building is a tool for people who sweat

01:04:08 ◼   ► the pixels of beautiful beautiful icons

01:04:11 ◼   ► and user interface elements and buttons

01:04:14 ◼   ► and anything like that or or developers

01:04:17 ◼   ► even white not like it you know somebody

01:04:19 ◼   ► gets a photoshop comp and they've gotta

01:04:21 ◼   ► build a UI

01:04:22 ◼   ► you know we gotta measure color they

01:04:24 ◼   ► going to measure pixel distance and you

01:04:26 ◼   ► know there are a lot of the lot of uses

01:04:28 ◼   ► for the app it and that's what the app

01:04:31 ◼   ► is for is to be if we're going to

01:04:32 ◼   ► insanely insist that every single pixel

01:04:35 ◼   ► of this icon is perfect but we need

01:04:37 ◼   ► software we you know we need special

01:04:40 ◼   ► software to actually magnify it and see

01:04:42 ◼   ► it now it's no surprise that you made it

01:04:45 ◼   ► I your hairlines for your guides and the

01:04:47 ◼   ► new thing it reminds me of I have going

01:04:49 ◼   ► back to my review of the macbook retina

01:04:51 ◼   ► pro whatever the hell it's called when i

01:04:53 ◼   ► got access to a 1200 DPI laser printer

01:04:56 ◼   ► and I'm ya work we started anything was

01:04:58 ◼   ► just as a test we started making

01:05:00 ◼   ► hairlines hours we set them to a quarter

01:05:04 ◼   ► of a point tenth of a point and it was

01:05:06 ◼   ► like a twentieth of a point and you

01:05:07 ◼   ► could see it you could see like a

01:05:09 ◼   ► twentieth of a point airline and we're

01:05:11 ◼   ► like oh my god that's amazing but then

01:05:13 ◼   ► write it was no good for like you eat

01:05:16 ◼   ► you couldn't reproduce it like you

01:05:17 ◼   ► couldn't put a twentieth of a hairline

01:05:19 ◼   ► but you can see it on the output you got

01:05:21 ◼   ► out of the printer but then if you try

01:05:22 ◼   ► to put in newsprint it was gone

01:05:25 ◼   ► I mean it was like you can't yeah yeah

01:05:27 ◼   ► it's it's it's that that's what I think

01:05:31 ◼   ► the apples done is smart if I is it by

01:05:35 ◼   ► default you is on the retina display are

01:05:38 ◼   ► using two pixels right which are easier

01:05:41 ◼   ► to see now they took a lot of different

01:05:45 ◼   ► approaches and i think that the current

01:05:47 ◼   ► one that this is a perfect example where

01:05:49 ◼   ► they learned a lot from iOS right it's

01:05:52 ◼   ► it's you know they originally had a tiff

01:05:56 ◼   ► files which had different scale factors

01:05:58 ◼   ► and then you know it's like because it

01:05:59 ◼   ► they were thinking that ok we can adjust

01:06:01 ◼   ► the scaling to any value right if

01:06:04 ◼   ► somebody wants to see their screen at

01:06:06 ◼   ► one point three times you know we can

01:06:09 ◼   ► have a slider and they'll do that but in

01:06:11 ◼   ► reality people just they want to see the

01:06:14 ◼   ► best they can see right the idea I i

01:06:17 ◼   ► think the older idea the original idea

01:06:19 ◼   ► for independence was about switching

01:06:21 ◼   ► from bitmaps to vector graphics of doing

01:06:23 ◼   ► like you know making it like PDF yeah

01:06:26 ◼   ► that everything would be like PDF and

01:06:27 ◼   ► where when you open up a PDF file in

01:06:30 ◼   ► preview

01:06:32 ◼   ► you can get reasonable font rendering at

01:06:35 ◼   ► eighty-seven percent a hundred and

01:06:36 ◼   ► thirteen percent hundred and fourteen

01:06:38 ◼   ► percent you did it doesn't really matter

01:06:40 ◼   ► because the fonts are all outline you

01:06:43 ◼   ► know they're always they're open type or

01:06:44 ◼   ► truetype or postscript or something like

01:06:46 ◼   ► that so they're going to scale and you

01:06:49 ◼   ► know especially when you blow stuff up

01:06:51 ◼   ► big if you really want to zoom in and

01:06:53 ◼   ► just say what I want to really look at

01:06:55 ◼   ► this capital R and just blow it up real

01:06:58 ◼   ► big it's going to look great

01:06:59 ◼   ► the problem is it is not gonna look

01:07:00 ◼   ► picture-perfect on it's small

01:07:02 ◼   ► yeah that and that is the problem with

01:07:05 ◼   ► people say oh you know wanted the whole

01:07:07 ◼   ► UI you know that the graphics are in a

01:07:11 ◼   ► vector format because they're

01:07:12 ◼   ► unpredictable right sometimes you need

01:07:14 ◼   ► to have that pixel precision in order to

01:07:16 ◼   ► you know pull out some element in the

01:07:19 ◼   ► icon or to you know make sure something

01:07:21 ◼   ► is aligned correctly the it sort of gets

01:07:27 ◼   ► like that that that colored status bar

01:07:29 ◼   ► right designers like predictability

01:07:30 ◼   ► right and control and yeah exactly then

01:07:34 ◼   ► you need it and they need that they they

01:07:36 ◼   ► create great stuff because they have

01:07:38 ◼   ► that control right start taking that

01:07:40 ◼   ► control away from and for fonts it's a

01:07:43 ◼   ► different thing right that the font

01:07:46 ◼   ► designers have always worked with

01:07:49 ◼   ► vectors right there it's and you know

01:07:53 ◼   ► that they

01:07:56 ◼   ► then take some of that work and you know

01:07:57 ◼   ► make pixel-based versions of it in the

01:08:00 ◼   ► screen fonts which in fact it's funny

01:08:02 ◼   ► screen sponsor have been deprecated

01:08:04 ◼   ► right right there they it's pretty clear

01:08:07 ◼   ► that that pixel level control over a

01:08:10 ◼   ► font it's just something it's going the

01:08:13 ◼   ► way of the dodo bird

01:08:14 ◼   ► it doesn't make sense if these

01:08:15 ◼   ► resolutions right now now it

01:08:19 ◼   ► yeah i just made my only complaint with

01:08:26 ◼   ► the the retina displays that the form

01:08:29 ◼   ► factor that it sits in i love my macbook

01:08:32 ◼   ► air

01:08:33 ◼   ► yeah maybe we have reduced commiserated

01:08:35 ◼   ► we cried ourselves a superposition same

01:08:37 ◼   ► yesterday but yeah I wire I desperately

01:08:40 ◼   ► want a rate of retina machine but I

01:08:42 ◼   ► don't want it in a 15-inch macbook pro

01:08:44 ◼   ► but I think that's what I'm gonna have

01:08:46 ◼   ► to do because unless a nice Apple

01:08:49 ◼   ► surprises us with a maybe like a 13-inch

01:08:52 ◼   ► macbook pro by the end of the year i

01:08:54 ◼   ► think im just gonna suck it up and by

01:08:55 ◼   ► the 15 inch and use it as my only

01:08:58 ◼   ► machine

01:08:59 ◼   ► yes it's interesting to me that their

01:09:01 ◼   ► first machine that they put the retina

01:09:05 ◼   ► display and was 15 right you think that

01:09:07 ◼   ► that as far as production yields and you

01:09:09 ◼   ► know similarities with with the ipads

01:09:12 ◼   ► retina display that they would have gone

01:09:14 ◼   ► with a smaller screen right the 11-inch

01:09:16 ◼   ► 43 inch or well not 11 because the only

01:09:20 ◼   ► 11 is the air and that's that's got

01:09:22 ◼   ► these price points that I don't think

01:09:23 ◼   ► they can hit yet and I don't think they

01:09:25 ◼   ► were all right yeah I'm not scared

01:09:27 ◼   ► you're not gonna have an 11 inch pro I

01:09:29 ◼   ► don't write I think they're going to do

01:09:30 ◼   ► $13 know

01:09:32 ◼   ► nah I mallu little disappointed maybe is

01:09:36 ◼   ► the more the right word that surprised

01:09:38 ◼   ► that they didn't do the 13 and 15 at the

01:09:40 ◼   ► same time and like you said if they can

01:09:42 ◼   ► do the 15 and get yields of these 15

01:09:45 ◼   ► inch screens and certain i should be

01:09:47 ◼   ► able to get the 13 is too but I also do

01:09:50 ◼   ► think though that it speaks to the

01:09:51 ◼   ► 15-inch macbook pro as the de facto king

01:09:56 ◼   ► of the max like it may not be the

01:09:59 ◼   ► fastest it's never going to be faster

01:10:00 ◼   ► it's still not faster than that Mac

01:10:02 ◼   ► Pro's even the jokey joke you know

01:10:04 ◼   ► siracusa hate mac pros

01:10:06 ◼   ► at least two WC but of course not i mean

01:10:09 ◼   ► a mac pro is the size of my dorm room

01:10:12 ◼   ► refrigerator i love my mac program got

01:10:16 ◼   ► to 30 inch displays hooked up to it is

01:10:19 ◼   ► anyway it's like real estate city i was

01:10:21 ◼   ► saying it's the king of that Ben acts in

01:10:23 ◼   ► terms of being like the sweet spot

01:10:25 ◼   ► between what put normal people by

01:10:27 ◼   ► various what pros by it's right there

01:10:31 ◼   ► and you know that it kind of makes sense

01:10:33 ◼   ► that it would be the first one to get

01:10:35 ◼   ► this amazing new technology and yeah

01:10:38 ◼   ► read a post like our friend Gus Gus

01:10:41 ◼   ► Mueller and he was saying you know he's

01:10:44 ◼   ► got the macbook pro with retina display

01:10:47 ◼   ► and it's obviously doing acorn

01:10:48 ◼   ► development on it and you know he's got

01:10:51 ◼   ► his back with forest using his mac pro

01:10:53 ◼   ► sitting side-by-side just like me

01:10:55 ◼   ► right right the the retina macbook pro

01:11:00 ◼   ► is faster than my old Mac Pro yeah it's

01:11:04 ◼   ► weird it's just it doesn't have as much

01:11:05 ◼   ► screen real estate and then then my

01:11:07 ◼   ► macpro doesn't need to be super fast i

01:11:09 ◼   ► mean i'm not i'm not building you know

01:11:12 ◼   ► the OS right I'm not build times her you

01:11:15 ◼   ► know

01:11:15 ◼   ► yeah but you guys manager skies you use

01:11:17 ◼   ► xcode really still are and and I've

01:11:20 ◼   ► mentioned is a couple shows you know

01:11:21 ◼   ► that it's fewer and fewer for normal

01:11:23 ◼   ► people are people who aren't there's

01:11:25 ◼   ► fewer and fewer tasks that that that our

01:11:27 ◼   ► cpu constrained I'm yes never see ya

01:11:29 ◼   ► constrain yeah except when safari really

01:11:33 ◼   ► gets bogged down with a ton of tabs you

01:11:35 ◼   ► know sometimes safari will chew up over

01:11:37 ◼   ► a hundred percent of my cpu because I've

01:11:38 ◼   ► got so much going on but you know what

01:11:40 ◼   ► you know what I was sorry had a process

01:11:43 ◼   ► or tab monitor right so you can see

01:11:45 ◼   ► which tabs were using all those seeking

01:11:47 ◼   ► I'm or I wish they'd said anything that

01:11:50 ◼   ► says don't let tabs in the background

01:11:52 ◼   ► have more than us to project exactly

01:11:54 ◼   ► exactly wish that I could just like set

01:11:57 ◼   ► like a nice setting on anything except

01:11:58 ◼   ► the frontmost tab because I don't do

01:12:01 ◼   ► anything i don't use web apps that i

01:12:03 ◼   ► want doing stuff in the background I I

01:12:06 ◼   ► wherever it was like iOS and they just

01:12:08 ◼   ► it just shut background tabs off i read

01:12:11 ◼   ► care the browser is an OS now right we

01:12:14 ◼   ► used to reboot our max now we've reboot

01:12:16 ◼   ► our safari so far as the number one

01:12:18 ◼   ► reason why

01:12:19 ◼   ► my life why I feel like I need a new

01:12:20 ◼   ► faster computer but you guys who use

01:12:23 ◼   ► xcode you realize there are cpu

01:12:25 ◼   ► constrain you guys save time and timers

01:12:27 ◼   ► at times yeah you there are times when

01:12:29 ◼   ► you are significantly more productive

01:12:31 ◼   ► with a faster cpu I mean yes that is

01:12:33 ◼   ► correct that's correct and especially

01:12:35 ◼   ► but the newer knew that the new version

01:12:37 ◼   ► of xcode is it likes to use all those

01:12:41 ◼   ► course

01:12:41 ◼   ► ya know I there are times when out a lot

01:12:44 ◼   ► I've been thinking about a lot and and i

01:12:45 ◼   ► think you said the same thing where it's

01:12:46 ◼   ► like you were backed into this corner

01:12:48 ◼   ► number we've seen the 15-inch macbook

01:12:50 ◼   ► pro with retina display and because

01:12:52 ◼   ► we've seen the retina display we never

01:12:54 ◼   ► want to buy another Mac without a retina

01:12:55 ◼   ► display again but we don't want the

01:12:58 ◼   ► 15-inch heavier portable hardware i

01:13:02 ◼   ► would rather have like an imac on my

01:13:04 ◼   ► desk or a mac pro with a cinema retina

01:13:07 ◼   ► display something like that big

01:13:08 ◼   ► standalone retina display and I would

01:13:10 ◼   ► like a little 11 inch retina air or 30

01:13:14 ◼   ► minute there I none of that exists and a

01:13:17 ◼   ► way I don't know what's gonna come first

01:13:18 ◼   ► and I feel like apples pulled in two

01:13:20 ◼   ► different directions

01:13:21 ◼   ► we're with the imax it's it's just their

01:13:24 ◼   ► screens are too big I mean I think it's

01:13:26 ◼   ► too expensive i don't think there's any

01:13:27 ◼   ► feasible i think it's that just they're

01:13:29 ◼   ► just up against the tech where you can't

01:13:30 ◼   ► get 27 inch threaded class I think

01:13:33 ◼   ► that's absolutely i mean look at what

01:13:34 ◼   ► happened with the iphone right it's like

01:13:36 ◼   ► we have a 320 x 480 to 640 x 960 screen

01:13:40 ◼   ► and that was feasible right right and

01:13:43 ◼   ► then a couple years later okay it's

01:13:45 ◼   ► feasible on the the ipad you know much

01:13:48 ◼   ► larger screen i think that was again

01:13:54 ◼   ► back to the you know it's like why

01:13:55 ◼   ► didn't they start with 13 and work their

01:13:57 ◼   ► way up well I think you're right and

01:13:59 ◼   ► that the 15 was sweet spot price wise

01:14:02 ◼   ► machine why is you know a lot of reasons

01:14:06 ◼   ► that they went there but i think the

01:14:08 ◼   ► probably go down a little bit now a to

01:14:11 ◼   ► do some reading 13 but those 27 inch

01:14:14 ◼   ► screens and retina it's going to be

01:14:17 ◼   ► awesome

01:14:18 ◼   ► yeah but that's going to be two maybe

01:14:21 ◼   ► three years from now I think so yeah or

01:14:23 ◼   ► at least a full year out at least but

01:14:26 ◼   ► and then on the other side with the air

01:14:28 ◼   ► they obviously could I mean if they can

01:14:31 ◼   ► do 15 inch then they can do the smaller

01:14:32 ◼   ► one so they could have an 11 inch air

01:14:34 ◼   ► retina screen now but i did I think it's

01:14:37 ◼   ► about the air brand being tied to these

01:14:40 ◼   ► very consumer-friendly pipe price points

01:14:43 ◼   ► that the 11 and Jared starts at nine

01:14:45 ◼   ► ninety nine which is Magic that's a

01:14:47 ◼   ► number that Apple spent like a decade

01:14:49 ◼   ► not be really being that near with a

01:14:52 ◼   ► laptop and just being able to say you

01:14:54 ◼   ► know we've got a 999 laptop that

01:14:57 ◼   ► and unlike the the white plastic I think

01:15:02 ◼   ► they were still called ibooks always

01:15:04 ◼   ► right yeah which hit that the first ones

01:15:06 ◼   ► to hit that 999 but they were like

01:15:08 ◼   ► decidedly less materials right the

01:15:11 ◼   ► materials were right where I don't even

01:15:14 ◼   ► 11 inch air and it's in some ways more

01:15:17 ◼   ► beautiful than the pros because it's so

01:15:19 ◼   ► much thinner and lighter and has this

01:15:21 ◼   ► cool teardrop thing and it's just like

01:15:23 ◼   ► you can really just hold it with a

01:15:24 ◼   ► finger and the thumb it actually

01:15:27 ◼   ► arguably is a better design than the

01:15:29 ◼   ► more expensive pros and I feel like that

01:15:31 ◼   ► they're you know that it's just going to

01:15:33 ◼   ► it's a matter of just not of technology

01:15:35 ◼   ► but of costs that they're not going to

01:15:37 ◼   ► recognize the heirs until they can still

01:15:39 ◼   ► keep it in these nine ninety nine eleven

01:15:42 ◼   ► hundred dollar price points

01:15:44 ◼   ► yeah that's not like there goes my what

01:15:46 ◼   ► is going to happen first so right now

01:15:47 ◼   ► I'm actor retina air

01:15:49 ◼   ► I think you're right in the air I think

01:15:52 ◼   ► so too i think though I think they'll be

01:15:53 ◼   ► able to hit those price points first and

01:15:55 ◼   ► maybe even do it and eat a little bit of

01:15:58 ◼   ► the margin for the first year but just

01:16:00 ◼   ► get it out there to do it yeah but how

01:16:02 ◼   ► many of them know they're going to sell

01:16:03 ◼   ► right that thing's gonna sell like

01:16:05 ◼   ► hotcakes

01:16:05 ◼   ► right right it's a good i didn't i skip

01:16:08 ◼   ► the the upgrade for the Sun when they

01:16:11 ◼   ► added the Thunder bold instead of the

01:16:14 ◼   ► original you know displayport stuff and

01:16:16 ◼   ► then she's fine for what I use it for I

01:16:20 ◼   ► don't do my primary development on that

01:16:22 ◼   ► machine but man when that thing's got a

01:16:23 ◼   ► Retina display

01:16:24 ◼   ► I'm first in line right it's just a

01:16:27 ◼   ► different that's a no-brainer upgrade

01:16:28 ◼   ► for me

01:16:30 ◼   ► interesting one of the hard things 4x

01:16:33 ◼   ► scope was making sure that the retina

01:16:36 ◼   ► display works alongside a normal

01:16:39 ◼   ► resolution

01:16:39 ◼   ► display right there like that you know

01:16:42 ◼   ► your magnifying the screen on the retina

01:16:44 ◼   ► display well you can drag that magnifier

01:16:47 ◼   ► over onto another window which is not

01:16:49 ◼   ► retina that's like you gotta there's a

01:16:54 ◼   ► little bit of complication there as far

01:16:55 ◼   ► as making sure you know both the retina

01:16:59 ◼   ► screen and the non retina screen work

01:17:00 ◼   ► together and that that's the way things

01:17:02 ◼   ► are going to be for the next couple

01:17:03 ◼   ► years because nobody window because i

01:17:05 ◼   ► don't use multiple displays anymore but

01:17:07 ◼   ► what happens when you don't go into half

01:17:09 ◼   ► on the one in half on the other the half

01:17:11 ◼   ► that its most on gets the retina tree

01:17:15 ◼   ► that huh or not

01:17:17 ◼   ► right so if it's half more than half

01:17:19 ◼   ► onto the retina screen it it renders

01:17:21 ◼   ► everything retina and then on the normal

01:17:24 ◼   ► screen it's doesn't look quite right

01:17:26 ◼   ► because it's the retina graphics scaled

01:17:31 ◼   ► down to the low half-size basically

01:17:35 ◼   ► conscious fifty percent reduction but

01:17:39 ◼   ► again with a tool like the loop

01:17:41 ◼   ► xscope it's got a seamlessly switch

01:17:46 ◼   ► between those two environments

01:17:49 ◼   ► yeah the same with like the ruler and

01:17:51 ◼   ► all the other stuff that xscope does arm

01:17:54 ◼   ► so who says you don't grow up and use

01:17:59 ◼   ► your math classes

01:18:00 ◼   ► yeah that's very true graphic it's funny

01:18:04 ◼   ► I got a stack of paper here that's got

01:18:06 ◼   ► nothing but rectangles it will you know

01:18:10 ◼   ► stamp see errors and rectangles and told

01:18:12 ◼   ► me that it's all just wrecked right just

01:18:15 ◼   ► simple rectangles mine have square

01:18:16 ◼   ► corners though it's all very obvious you

01:18:22 ◼   ► guys designed icon factory design the

01:18:24 ◼   ► new microsoft logo know now square

01:18:29 ◼   ► corners we that the last thing we did

01:18:31 ◼   ► for them were the the icons for for

01:18:34 ◼   ► vista then they i forgot that you guys

01:18:38 ◼   ► did that that was a big deal and that

01:18:40 ◼   ► the folder standing on their side that

01:18:42 ◼   ► was a long and involved design process

01:18:45 ◼   ► at the

01:18:48 ◼   ► the microsoft is is has gotten smart

01:18:52 ◼   ► right there doing a lot more their

01:18:53 ◼   ► design in house they realize that the

01:18:56 ◼   ► design is is a competitive tool you know

01:19:02 ◼   ► when i'm down to play from Apple's

01:19:04 ◼   ► playbook

01:19:05 ◼   ► you know what I I joke and there but i

01:19:09 ◼   ► don't mean this i don't know i don't buy

01:19:11 ◼   ► into the argument that round wrecks are

01:19:13 ◼   ► inherently better than square corners i

01:19:16 ◼   ► think you know there's room in design

01:19:18 ◼   ► for all sorts of stuff i think that

01:19:20 ◼   ► they're owning I think Microsoft is

01:19:22 ◼   ► owning square corners

01:19:25 ◼   ► yeah and I think that's kind of a cool

01:19:26 ◼   ► thing to own that they've they've eked

01:19:28 ◼   ► out a very distinctive aesthetic and it

01:19:32 ◼   ► worked for since it's consistent it

01:19:34 ◼   ► works both as a screen you I and as a

01:19:37 ◼   ► branding you I this square corner

01:19:40 ◼   ► rectangles and squares thing I i think

01:19:45 ◼   ► it's a powerful visual brand I honestly

01:19:47 ◼   ► I i think that it's by far and away the

01:19:49 ◼   ► best user interface branding ever

01:19:53 ◼   ► yeah the only other one that was good

01:19:55 ◼   ► was the windows 95 1 which they just

01:19:57 ◼   ► ripped off from next

01:19:58 ◼   ► yeah the the windows 8 I think it looks

01:20:02 ◼   ► great i have to be honest i have not

01:20:05 ◼   ► used it

01:20:06 ◼   ► yeah but it's not just a windows

01:20:07 ◼   ► 8windows AAA III thought your sleeve

01:20:10 ◼   ► oh yeah the the bx metro yeah you are i

01:20:14 ◼   ► I'm just going to keep calling it metro

01:20:16 ◼   ► to hell with them because it's a weird

01:20:18 ◼   ► thing at the because you know what I'm

01:20:19 ◼   ► so sick of why did they think about her

01:20:21 ◼   ► I don't want to sit there and write

01:20:22 ◼   ► formerly known as we metro or the

01:20:25 ◼   ► windows and I'll you i'm just going to

01:20:26 ◼   ► call it metro and that's their problem

01:20:28 ◼   ► you know I mean that's right yeah the is

01:20:31 ◼   ► great at the yeah it's consistent it's I

01:20:36 ◼   ► think the thought the biggest problem

01:20:38 ◼   ► we're going to have are the people who

01:20:40 ◼   ► have been using windows since windows 95

01:20:43 ◼   ► going oh my god this is different

01:20:46 ◼   ► yep its way really different

01:20:50 ◼   ► it is so much recently here and it's