The Talk Show

00:00:00 ◼   ► good morning like the morning Michael

00:00:03 ◼   ► Bob people often date their number one

00:00:06 ◼   ► complaint I think about the talk shows

00:00:07 ◼   ► that I don't introduce my guest

00:00:10 ◼   ► oh I don't we just start talking and we

00:00:11 ◼   ► talk so I I'm introducing you your name

00:00:14 ◼   ► is Michael op mmm I don't think I've

00:00:17 ◼   ► ever heard you

00:00:18 ◼   ► maybe it's South myself as you said

00:00:20 ◼   ► Michael out but I'm either i'd never

00:00:22 ◼   ► heard my full name from you in a really

00:00:24 ◼   ► long time

00:00:27 ◼   ► this microphone is huge John thank you

00:00:29 ◼   ► for the recommendation but I've got this

00:00:31 ◼   ► huge thing point of space which i think

00:00:33 ◼   ► sounds really good but it's just it's

00:00:35 ◼   ► it's dominating the room that would be

00:00:39 ◼   ► the road podcaster yes is my

00:00:41 ◼   ► recommendation it so I had it all the

00:00:44 ◼   ► way back dates back to recommendation

00:00:49 ◼   ► from our good friend and Benjamin former

00:00:52 ◼   ► close to the show more or less the

00:00:56 ◼   ► answer is if you don't know what to get

00:00:58 ◼   ► you want to record a podcast you get the

00:01:00 ◼   ► road podcaster USB mic but it is

00:01:02 ◼   ► enormous it's about the size of like a

00:01:05 ◼   ► grown man's forearm but it i think it I

00:01:09 ◼   ► think it actually here's better than I

00:01:11 ◼   ► do when I first put it on I put on the

00:01:12 ◼   ► headphones my license huge I could hear

00:01:15 ◼   ► my kids in the other room right i mean i

00:01:17 ◼   ► could pick yeah I'm like oh you know are

00:01:20 ◼   ► they doing down there and i took my

00:01:21 ◼   ► headphones off and I couldn't hear them

00:01:23 ◼   ► anymore

00:01:23 ◼   ► could it actually makes me as i told you

00:01:25 ◼   ► an email actually makes me feel Bionic I

00:01:27 ◼   ► can hear everything around me right you

00:01:29 ◼   ► can hear that I i can hear when i

00:01:32 ◼   ► whenever I plugin i can hear the wheels

00:01:33 ◼   ► of my chair on the floor right

00:01:37 ◼   ► did you get the bionic arm thing for it

00:01:39 ◼   ► i did my kids come in and play with it

00:01:41 ◼   ► and they're like this is so awesome that

00:01:43 ◼   ► is radio store like no I'm just nerd

00:01:46 ◼   ► ok big week while two big pieces from

00:01:50 ◼   ► daring fireball I was like I felt

00:01:52 ◼   ► compelled since we were talking to go

00:01:54 ◼   ► and read them you know i'll tell you

00:01:55 ◼   ► this because you'll appreciate this and

00:01:57 ◼   ► I think maybe the people listen to it

00:01:58 ◼   ► listen to the show will appreciate it

00:02:01 ◼   ► maybe it's just the early morning

00:02:03 ◼   ► loopiness but i wasn't i know you know

00:02:06 ◼   ► this that and a few people have noted it

00:02:09 ◼   ► that that yesterday yesterday Monday

00:02:12 ◼   ► there this week the 13th of of august

00:02:14 ◼   ► was in fact the 10-year anniversary of

00:02:18 ◼   ► the first post on daring fireball

00:02:21 ◼   ► congratulations thank you i didn't note

00:02:24 ◼   ► this publicly i didn't mention it I've

00:02:26 ◼   ► never to my knowledge I don't believe

00:02:28 ◼   ► noted publicly that August thirteenth is

00:02:31 ◼   ► an anniversary date for daring fireball

00:02:34 ◼   ► I so like a year ago I didn't know

00:02:37 ◼   ► tonight anniversary i didn't know the

00:02:39 ◼   ► eight that in the seventh

00:02:40 ◼   ► I knew it though I was very much aware

00:02:43 ◼   ► of it like I went to bed Sunday night I

00:02:46 ◼   ► went to bed thinking I hope nobody

00:02:48 ◼   ► notices or says anything tomorrow and

00:02:51 ◼   ► when I woke up it was the opposite there

00:02:53 ◼   ► were a bunch of really nice things cocky

00:02:55 ◼   ► Rosa nice thing there is nothing at the

00:02:57 ◼   ► Atlantic couple people around the web

00:03:03 ◼   ► had did take notice of it knew that it

00:03:06 ◼   ► was the 10-year anniversary and it

00:03:07 ◼   ► everything that everybody wrote about it

00:03:09 ◼   ► was all very complimentary was very very

00:03:10 ◼   ► flattering and I i went from waking up

00:03:14 ◼   ► thinking I hope nobody has noticed this

00:03:16 ◼   ► to thinking well this is this is all

00:03:17 ◼   ► very very nice and I feel very flattered

00:03:19 ◼   ► you remember but the day that i wrote

00:03:24 ◼   ► the first one

00:03:25 ◼   ► yeah remember i do you can you describe

00:03:28 ◼   ► describe it

00:03:30 ◼   ► well I don't know the day so much but I

00:03:33 ◼   ► do remember that I'd spent a weeks

00:03:36 ◼   ► leading up to it working on the site the

00:03:38 ◼   ► design picking the color i mean i've

00:03:40 ◼   ► i've said this like tomorrow and a

00:03:42 ◼   ► couple of times that you know took me a

00:03:43 ◼   ► long time to pick the exact color a

00:03:46 ◼   ► little darker a little lighter little

00:03:48 ◼   ► darker or lighter and looking at in

00:03:50 ◼   ► multiple monitors and trying to find

00:03:52 ◼   ► that the right shade of ever so slightly

00:03:55 ◼   ► blue-tinted gray and and and various

00:03:59 ◼   ► other aspects of the design but

00:04:03 ◼   ► eventually it was ready to go and I just

00:04:05 ◼   ► need to do something to write and and I

00:04:07 ◼   ► the thing i could and i can remember

00:04:10 ◼   ► this feeling very probably is that as

00:04:14 ◼   ► nerve-wracking as it is to write

00:04:15 ◼   ► something for public consumption for me

00:04:18 ◼   ► it's even more nerve-racking to write

00:04:20 ◼   ► something for nobody's consumption that

00:04:25 ◼   ► it's like you know and and in the same

00:04:27 ◼   ► way that it's nerve-racking to get up

00:04:29 ◼   ► and speak in public in front of an

00:04:31 ◼   ► audience to me it would be even more

00:04:34 ◼   ► awkward to get up on a stage with a

00:04:36 ◼   ► microphone and speak in front of an

00:04:37 ◼   ► empty room with a microphone and then

00:04:41 ◼   ► that to me is what publishing the first

00:04:43 ◼   ► article felt like like getting up and

00:04:46 ◼   ► giving a speech in front of what i

00:04:49 ◼   ► suspected to be a completely empty room

00:04:51 ◼   ► and when I the magic is the first step I

00:04:56 ◼   ► think exciting once you have it go into

00:04:58 ◼   ► me and it's like going from going out

00:05:00 ◼   ► for a run right where you know you know

00:05:03 ◼   ► you want to run four miles or three

00:05:05 ◼   ► miles or something like that and if

00:05:06 ◼   ► you're halfway through and you just feel

00:05:08 ◼   ► beat but you know you're not home yet

00:05:11 ◼   ► and you know you're having done the

00:05:12 ◼   ► thing you just keep your feet moving

00:05:14 ◼   ► just keep moving just keep moving and

00:05:16 ◼   ► eventually you're going to be home and

00:05:18 ◼   ► you're gonna have the miles it but to me

00:05:19 ◼   ► that the one that's hardest is right

00:05:22 ◼   ► outside your front door when you haven't

00:05:24 ◼   ► started yet right and you're not sweaty

00:05:27 ◼   ► and you're not tired and you haven't you

00:05:30 ◼   ► know if you haven't even started loving

00:05:31 ◼   ► it

00:05:32 ◼   ► it's just going from i'm standing still

00:05:35 ◼   ► haven't started to ok i'm running that

00:05:38 ◼   ► transition that's the hard part

00:05:40 ◼   ► totally present because once you start

00:05:42 ◼   ► it's it it's way easier to keep going

00:05:44 ◼   ► and it is to get started getting started

00:05:46 ◼   ► is without question the hardest part I

00:05:48 ◼   ► think I've had like three or four

00:05:49 ◼   ► articles on the topic of just that that

00:05:51 ◼   ► nodes you have to give yourself so I

00:05:53 ◼   ► thought about this considerably now and

00:05:57 ◼   ► i will say this I i well and i'm and and

00:06:00 ◼   ► i'm going to be unusually open because

00:06:02 ◼   ► it's you

00:06:03 ◼   ► oh ah but the idea I had was that I

00:06:10 ◼   ► wasn't going to publicly acknowledge

00:06:12 ◼   ► that 10-year anniversary of of daring

00:06:15 ◼   ► fireball was going to tacitly

00:06:17 ◼   ► acknowledged and but i would implicitly

00:06:20 ◼   ► it acknowledged it by publishing on the

00:06:23 ◼   ► actual 10th anniversary a what I thought

00:06:26 ◼   ► to be prototypically daring fireball

00:06:28 ◼   ► which article but the article I was

00:06:31 ◼   ► going to write was the one that I didn't

00:06:33 ◼   ► write on 13th is the one I wrote

00:06:34 ◼   ► yesterday on the further information and

00:06:39 ◼   ► and speculation on the ipad mini but I

00:06:43 ◼   ► didn't write that on the 13 i wrote on

00:06:46 ◼   ► the 13 my review the retina macbook pro

00:06:50 ◼   ► here's how that came about is when I

00:06:53 ◼   ► woke up on under 13 and this is true I

00:06:56 ◼   ► swear and I realized that there were a

00:06:59 ◼   ► couple people around the web who did

00:07:00 ◼   ► notice and acknowledge that 10-year

00:07:03 ◼   ► anniversary of during fireball one of

00:07:04 ◼   ► them was to see the Senate's at the the

00:07:07 ◼   ► Atlantic this young kid he's only in

00:07:09 ◼   ► college Robinson Meyer wrote an article

00:07:12 ◼   ► in the Atlantic called happy 10th

00:07:15 ◼   ► birthday daring fireball and it's it's a

00:07:20 ◼   ► really nice little piece very very

00:07:22 ◼   ► flattering overall anybody who got our

00:07:25 ◼   ► my dad my dad even called me on the day

00:07:27 ◼   ► and my dad like like he often doesn't

00:07:30 ◼   ► acknowledge it but sometimes that he

00:07:32 ◼   ► can't help because there's no other way

00:07:33 ◼   ► that he can acknowledge what he's

00:07:35 ◼   ► talking about but but that he apparently

00:07:36 ◼   ► like I don't know if he does it every

00:07:39 ◼   ► day but at least a couple times a week

00:07:40 ◼   ► my dad Google's my name and sees what's

00:07:43 ◼   ► going on and he doesn't really get it is

00:07:45 ◼   ► not a technology guy right on but

00:07:48 ◼   ► googling my name on Monday this this

00:07:51 ◼   ► came up and you know the Atlantic you

00:07:54 ◼   ► know that's like a a list name and you

00:07:56 ◼   ► decide you see this thing atlantic in

00:07:58 ◼   ► the end and yeah I my dad you know kind

00:08:01 ◼   ► of my dad stay so Robinson Meyer never

00:08:04 ◼   ► heard before but he wrote this nice

00:08:06 ◼   ► piece of mind attend anniversary daring

00:08:09 ◼   ► firebomb he says at the beginning and I

00:08:13 ◼   ► think this is very nice and I feel like

00:08:14 ◼   ► this is a guy who gets it he wrote it's

00:08:17 ◼   ► a blog not just about Apple what about

00:08:19 ◼   ► excellence nice i say that as a sentence

00:08:22 ◼   ► that's actually that's a guy who gets it

00:08:25 ◼   ► and its season 14

00:08:26 ◼   ► it's all very very flattering and

00:08:28 ◼   ► anybody who had an article like this

00:08:30 ◼   ► written about their work should be very

00:08:32 ◼   ► very flattering but I wasn't flattered

00:08:34 ◼   ► because at the very end was this

00:08:37 ◼   ► paragraph is the third from the bottom

00:08:38 ◼   ► it says the past year DF hasn't been as

00:08:41 ◼   ► enjoyable as it has been in the past

00:08:44 ◼   ► Oh Apple groupers Beatrice is engorged

00:08:48 ◼   ► as a company and now seems to be veering

00:08:51 ◼   ► from interesting complex to dolly

00:08:53 ◼   ► complicated parentheses i hope the next

00:08:58 ◼   ► few months prove me wrong on both counts

00:08:59 ◼   ► in parentheses 10 years ago grouper pick

00:09:03 ◼   ► the right story at the right time and

00:09:04 ◼   ► followed the most complete business

00:09:06 ◼   ► turnaround anesthetic parable in recent

00:09:08 ◼   ► history but in light of that victory is

00:09:12 ◼   ► renegade confidence has become an

00:09:14 ◼   ► assured superiority he hasn't written

00:09:18 ◼   ► for a long time and engaging description

00:09:21 ◼   ► of a laptop and now that was a link to

00:09:24 ◼   ► my 2005 article on a powerbook what was

00:09:29 ◼   ► then called a powerbook right 15

00:09:31 ◼   ► powerbook or an account of an

00:09:33 ◼   ► anthropomorphized interface settlement

00:09:36 ◼   ► and in that paragraph really stuck with

00:09:39 ◼   ► me and really I really pissed me off and

00:09:42 ◼   ► that made me that honest to god that's

00:09:44 ◼   ► what made me instead of writing

00:09:45 ◼   ► yesterday about the upcoming tablet

00:09:50 ◼   ► stuff that I thought about and know

00:09:51 ◼   ► about little little little bits here and

00:09:53 ◼   ► there that I know a little bit here and

00:09:55 ◼   ► there that I've sort of thought through

00:09:56 ◼   ► and I thought fuck you i'll show you a

00:09:59 ◼   ► fucking engaging description product you

00:10:05 ◼   ► know I yeah but you know what i mean add

00:10:08 ◼   ► to me and and then I thought about it

00:10:10 ◼   ► after I why did i do that why would i

00:10:12 ◼   ► I'd why would i get so fired up about an

00:10:15 ◼   ► article that I should be should feel

00:10:18 ◼   ► flattered by not fired up by but I feel

00:10:22 ◼   ► like that's the way you have to be I

00:10:23 ◼   ► feel like you've got to if you're not

00:10:26 ◼   ► looking for

00:10:28 ◼   ► I don't sometimes I feel like you need

00:10:30 ◼   ► to look for an enemy not an enemy bet

00:10:32 ◼   ► you I don't know what am I my I if

00:10:36 ◼   ► people knew people who have actually

00:10:38 ◼   ► really changed my day or bend the

00:10:40 ◼   ► sources of articles if they actually

00:10:43 ◼   ► knew who they were

00:10:45 ◼   ► I don't have a lot of the mortises or

00:10:46 ◼   ► anonymous people but the amount of

00:10:47 ◼   ► energy that i get from sort of the

00:10:50 ◼   ► random critic who's sane a critical

00:10:53 ◼   ► right not this the total troll it may be

00:10:56 ◼   ► shocked i mean i can't like do origin

00:10:58 ◼   ► stories and all the articles but the

00:11:00 ◼   ► amount of of energy that I've gotten

00:11:03 ◼   ► from random folks and like hey you know

00:11:05 ◼   ► rands is not resonating with me and

00:11:09 ◼   ► really said anything like a month or two

00:11:10 ◼   ► this person who i do not know at all who

00:11:13 ◼   ► know just ruined my weekend because i'm

00:11:16 ◼   ► going to sit there and write a piece

00:11:17 ◼   ► about pens or something like that this

00:11:19 ◼   ► happens it happens a lot

00:11:21 ◼   ► I'm listening I see everything that

00:11:23 ◼   ► comes by my inbox and it does affect

00:11:26 ◼   ► even though i don't know these people

00:11:27 ◼   ► are right but yeah and in and you'll

00:11:31 ◼   ► make it fire you up

00:11:32 ◼   ► yes right and end and I know that

00:11:35 ◼   ► athletes are like this too and if you

00:11:37 ◼   ► say anything that can be construed as

00:11:39 ◼   ► confrontational it's going up on the

00:11:42 ◼   ► locker room wall and it's going to be

00:11:45 ◼   ► framed and and they're going to use that

00:11:47 ◼   ► and they're going to say off

00:11:49 ◼   ► this guy right you know you think you're

00:11:52 ◼   ► going to be dust you know if you imply

00:11:54 ◼   ► that you think you're going to beat the

00:11:55 ◼   ► opposing team that's going up on the

00:11:57 ◼   ► that's going up on the locker room board

00:11:58 ◼   ► and everybody in the opposing team is

00:12:00 ◼   ► going to see that you need something to

00:12:02 ◼   ► fire you up

00:12:03 ◼   ► yeah I mean it's not about you but like

00:12:05 ◼   ► most of my most of my pieces

00:12:08 ◼   ► I'd literally see like seventy percent

00:12:11 ◼   ► of the piece in my head based on just

00:12:14 ◼   ► some again bit flipping in my head like

00:12:16 ◼   ► I'm like to do and it's like oh I can

00:12:18 ◼   ► that's the thing i want to say right and

00:12:20 ◼   ► it's what it's someone kicking me or

00:12:22 ◼   ► just being inspired by reading something

00:12:24 ◼   ► i can actually see the whole piece and

00:12:26 ◼   ► that's what i want to have that moment

00:12:28 ◼   ► it's just run to the nearest keyboard as

00:12:30 ◼   ► quickly as possible or piece of paper

00:12:32 ◼   ► and just start getting it out there it's

00:12:36 ◼   ► a lovely experience i love when I

00:12:38 ◼   ► capture that I I just paste the link to

00:12:41 ◼   ► do you see this guy named kemper Smith a

00:12:45 ◼   ► distant shape distant shaped on this

00:12:48 ◼   ► beautiful and and he did this with no

00:12:52 ◼   ► help from me and he didn't didn't pay me

00:12:55 ◼   ► in advance i didn't turn down a request

00:12:56 ◼   ► but he did this is he he downloaded all

00:13:00 ◼   ► 962 full articles that I written during

00:13:06 ◼   ► fireball over the last 10 years and tag

00:13:08 ◼   ► them himself even though i've actually

00:13:11 ◼   ► been tagging all of my articles all

00:13:14 ◼   ► along but but the tags I've been

00:13:16 ◼   ► applying to them aren't exposed publicly

00:13:19 ◼   ► anywhere they're only in movable-type

00:13:21 ◼   ► behind the scenes and and you know I

00:13:24 ◼   ► guess someday i'll try to expose it

00:13:25 ◼   ► somehow I but it's not publicly

00:13:28 ◼   ► available so this guy downloaded all the

00:13:30 ◼   ► articles read them all and as you read

00:13:32 ◼   ► them tag them all and you can see the

00:13:35 ◼   ► tags he applied underneath and he

00:13:43 ◼   ► I email them and after this came out

00:13:46 ◼   ► because it's so interesting and at

00:13:48 ◼   ► number one I asked him do did you tag

00:13:50 ◼   ► all these yourself and he was like yeah

00:13:52 ◼   ► sigh oh my god I feel almost feel guilty

00:13:55 ◼   ► about that because I've got the tags

00:13:56 ◼   ► behind the scenes and could save you

00:13:59 ◼   ► some work but but maybe the tags he

00:14:02 ◼   ► implied or more interesting but maybe

00:14:04 ◼   ► they're more honest because they're

00:14:05 ◼   ► they're more objective than the text i

00:14:07 ◼   ► would have applied but he even admitted

00:14:09 ◼   ► that he didn't do it from the outset to

00:14:11 ◼   ► achieve the vigil visualization he has

00:14:14 ◼   ► but only realized as he was going that

00:14:16 ◼   ► it would make for a good visualization

00:14:17 ◼   ► is that he's he's applied colors to the

00:14:21 ◼   ► articles on this this graph blue meaning

00:14:25 ◼   ► desktop topics typically almost

00:14:28 ◼   ► certainly mac and pink for mobile

00:14:32 ◼   ► meaning iOS or or ipad i guess and it

00:14:39 ◼   ► just so happens if you think about it

00:14:41 ◼   ► that given that the iphone came out in

00:14:44 ◼   ► 2007 that if if now is the 10-year

00:14:48 ◼   ► anniversary of during fireball that it's

00:14:50 ◼   ► actually half of the you know the first

00:14:52 ◼   ► half the first five years that I've been

00:14:54 ◼   ► writing during fireball there was no

00:14:56 ◼   ► iphone in the last five years there has

00:14:59 ◼   ► been an iphone and you can kind of see

00:15:01 ◼   ► and this this graph that has made the

00:15:04 ◼   ► shift in topics on during fireball from

00:15:07 ◼   ► desktop to mobile you got blue on the

00:15:11 ◼   ► left you've got kind of purple in the

00:15:12 ◼   ► middle and then we'll pink on the on the

00:15:15 ◼   ► right so he's also got a pivot to go to

00:15:18 ◼   ► showing our article links as well and

00:15:21 ◼   ► there's something very comforting

00:15:23 ◼   ► stop it looks like you're generally

00:15:25 ◼   ► writing shorter articles but what's more

00:15:27 ◼   ► interesting to me is that there's this

00:15:29 ◼   ► flow to the sides of your articles over

00:15:32 ◼   ► the course of a year it looks like yeah

00:15:35 ◼   ► there's this little like sort of bump it

00:15:37 ◼   ► looks like what winter time I can

00:15:39 ◼   ► actually figure it out but there is a

00:15:41 ◼   ► cake there's a structure to the size of

00:15:43 ◼   ► your articles over the course of the

00:15:44 ◼   ► year which is fascinating

00:15:47 ◼   ► yeah and it's not winter though it's is

00:15:50 ◼   ► its I don't know now but there is there

00:15:54 ◼   ► is a pattern to it but it doesn't quite

00:15:55 ◼   ► seem to be

00:15:56 ◼   ► the cyclical it or doesn't quite

00:15:59 ◼   ► correspond to the calendar in any way

00:16:01 ◼   ► but there is like a sine wave like

00:16:04 ◼   ► motion to it interesting and it is

00:16:08 ◼   ► interesting and it's the sort of thing

00:16:09 ◼   ► where I often think about doing stuff

00:16:11 ◼   ► like this i often think like you know

00:16:13 ◼   ► what I should do is you know and it's

00:16:14 ◼   ► the type of programming that I'm

00:16:16 ◼   ► actually capable of doing is like the

00:16:18 ◼   ► lemme export everything ever written

00:16:19 ◼   ► during fire Paul and count all the words

00:16:21 ◼   ► or or let me I you know I can do stuff

00:16:25 ◼   ► like this is the type of programming i

00:16:26 ◼   ► can do or let me a verge how many words

00:16:29 ◼   ► i've written a month for the last 10

00:16:31 ◼   ► years or you know is there any kind of

00:16:34 ◼   ► pattern in my writing fewer words per

00:16:35 ◼   ► month that my writing you know more are

00:16:38 ◼   ► you know that sort of thing but then I

00:16:41 ◼   ► get freaked out by it I get freaked out

00:16:43 ◼   ► by the self-awareness and I don't do it

00:16:45 ◼   ► so it's interesting to see somebody else

00:16:46 ◼   ► to it and you're right there is there's

00:16:48 ◼   ► definitely like a sine wave pattern here

00:16:51 ◼   ► to the length of the pieces

00:16:52 ◼   ► ok there's another tag down here that's

00:16:54 ◼   ► really important because i know this is

00:16:56 ◼   ► a personal issue of yours gonna have to

00:16:58 ◼   ► get a whiny em boston terrier outside my

00:17:01 ◼   ► windows have to go in like two seconds

00:17:02 ◼   ► but there's a tag here which is was

00:17:05 ◼   ► wrong about something and according to

00:17:08 ◼   ► him just eyeballing this 123456789 10

00:17:13 ◼   ► tulip maybe like 15 there's 15 that he

00:17:17 ◼   ► measured as was wrong about something I

00:17:22 ◼   ► I know you're obsessive about this I

00:17:24 ◼   ► feel like number is low 15 wrong about

00:17:29 ◼   ► something that may feel like numbers

00:17:30 ◼   ► right

00:17:31 ◼   ► I wish that it was zero god I wish I 1.5

00:17:38 ◼   ► times a year though I'm wrong about

00:17:39 ◼   ► something that sense that sounds good

00:17:41 ◼   ► and and you know what one reason that

00:17:42 ◼   ► that's could be could be low is that

00:17:45 ◼   ► he's only counting for lack of a

00:17:48 ◼   ► sufficient term the full articles the

00:17:50 ◼   ► ones that that get a star in the RSS

00:17:53 ◼   ► reader and show up in my arm

00:17:55 ◼   ► have his own methodology is actually

00:17:57 ◼   ► suspect he's got the tag right next to

00:17:59 ◼   ► it is was correct about something and

00:18:01 ◼   ► it's for my favorite and this is why

00:18:09 ◼   ► it's a little bit more interesting that

00:18:11 ◼   ► he tagged the articles rather than going

00:18:13 ◼   ► with if he had somehow had access to my

00:18:16 ◼   ► internal tags which don't have stuff

00:18:18 ◼   ► like that my tags are just stuff like

00:18:19 ◼   ► you know tablets or Android wear samsung

00:18:27 ◼   ► vs apple lawsuit or something like that

00:18:30 ◼   ► he's got one where where is it was a

00:18:33 ◼   ► grouper knows something i think that

00:18:35 ◼   ► Google has inside information yeah there

00:18:37 ◼   ► it is Gruber has inside information

00:18:39 ◼   ► yeah that's pretty good John syracuse

00:18:42 ◼   ► let's see what's going on here huh you

00:18:46 ◼   ► tag John circular less than you've been

00:18:49 ◼   ► wrong

00:18:51 ◼   ► yeah but i do feel i will say this i

00:18:55 ◼   ► will say this and I've I have said this

00:18:57 ◼   ► publicly many times that it is one of my

00:18:59 ◼   ► goals with the site overriding always

00:19:02 ◼   ► every day always very aware of it is is

00:19:06 ◼   ► it's in my mind I don't be wrong

00:19:09 ◼   ► yeah you're right about everything but

00:19:11 ◼   ► on the other hand you want to i want to

00:19:13 ◼   ► take chances i want to push myself and I

00:19:17 ◼   ► if I'm never wrong that I'm not pushing

00:19:21 ◼   ► hard enough

00:19:21 ◼   ► sure right i mean i think that's true in

00:19:24 ◼   ► anything in life right

00:19:25 ◼   ► I mean it's if you don't have any

00:19:27 ◼   ► failures you're not pushing yourself

00:19:29 ◼   ► I and when you are wrong immediately get

00:19:32 ◼   ► on top of it first thing to do when you

00:19:34 ◼   ► realize you're wrong is acknowledged it

00:19:36 ◼   ► and you do it publicly to say you know

00:19:37 ◼   ► what here's this thing I wrote this

00:19:40 ◼   ► that's wrong here's why and get on top

00:19:42 ◼   ► of it do not be the guy who because he

00:19:46 ◼   ► doesn't want to be wrong starts working

00:19:49 ◼   ► on ways to show how when he was wrong he

00:19:51 ◼   ► wasn't wrong

00:19:52 ◼   ► don't be that guy I think it's it i

00:19:55 ◼   ► think it's i think its 10-year

00:19:57 ◼   ► anniversary we can can honor fireball a

00:19:59 ◼   ► little bit but I think that's one of the

00:20:00 ◼   ► defining reasons it's been six as full

00:20:03 ◼   ► as it's the journalism background right

00:20:05 ◼   ► is you don't just you know you don't

00:20:07 ◼   ► like where

00:20:08 ◼   ► and what kind of op-ed pieces and kind

00:20:10 ◼   ► of dreaming and in poetry and whatnot

00:20:12 ◼   ► but it's like it you can base your

00:20:14 ◼   ► statements as best you can

00:20:17 ◼   ► unless you can flag it as otherwise you

00:20:18 ◼   ► based on facts right and just when you

00:20:21 ◼   ► go and you see all the mass media staff

00:20:23 ◼   ► of people with opinions and going back

00:20:25 ◼   ► and forth it's sort of refreshing and

00:20:27 ◼   ► obviously on the fan and bias to

00:20:28 ◼   ► actually like know that in both the

00:20:30 ◼   ► pieces that you did this week it's like

00:20:32 ◼   ► it this is based on the best data that I

00:20:34 ◼   ► have and I'm going to source the best I

00:20:36 ◼   ► can and yes i will have opinions about

00:20:38 ◼   ► this but at the end of the day this this

00:20:40 ◼   ► is this is this is sourced information

00:20:42 ◼   ► does that make sense yeah but if i'm

00:20:45 ◼   ► wrong i'm gonna get right on top of it

00:20:47 ◼   ► so let's just say for example with this

00:20:49 ◼   ► whole iPad Mini or ipad air whatever you

00:20:51 ◼   ► want to call it thing let's say that the

00:20:53 ◼   ► thing ships and it doesn't have a 4 310

00:20:56 ◼   ► like one of the fundamental things I've

00:20:58 ◼   ► been writing about all year is that

00:20:59 ◼   ► they've if Apple makes a smaller ipad is

00:21:01 ◼   ► going to have a 1024 x 768 43 aspect

00:21:05 ◼   ► ratio display at a hundred sixty-three

00:21:07 ◼   ► DPI let's say this thing ships and it

00:21:09 ◼   ► has a 16 29 display a widescreen display

00:21:13 ◼   ► or if I iphone like 32 display well the

00:21:18 ◼   ► first thing I'm going to do is say well

00:21:20 ◼   ► holy should I was wrong and linked to

00:21:21 ◼   ► the instances in the past that I've

00:21:24 ◼   ► written that it's going to have the 43

00:21:26 ◼   ► 10-6 you know 1048 by the or 1024 x 768

00:21:31 ◼   ► display and just get it all out and just

00:21:33 ◼   ► say look I was wrong

00:21:35 ◼   ► here here here and here terribly awfully

00:21:37 ◼   ► completely wrong bad assumption and you

00:21:42 ◼   ► know and and you know get right to show

00:21:46 ◼   ► how will show where everything I've been

00:21:48 ◼   ► writing was wrong and immediately try to

00:21:50 ◼   ► get it you know get on top of all that

00:21:51 ◼   ► acknowledged everywhere is wrong and

00:21:53 ◼   ► then get right and then explain what

00:21:54 ◼   ► that means right

00:21:56 ◼   ► no other way to do it I don't understand

00:21:58 ◼   ► people to do it otherwise

00:22:00 ◼   ► I think they don't want to be wrong

00:22:02 ◼   ► there's um no the rotating around

00:22:04 ◼   ► there's another tag here it's very

00:22:05 ◼   ► interesting tags calls somebody jackass

00:22:09 ◼   ► I think you think I think this is under

00:22:11 ◼   ► represented to it looks like in 2006

00:22:13 ◼   ► you're calling a lot of people jackasses

00:22:15 ◼   ► but I think you've done it more like us

00:22:17 ◼   ► me jackass of the week is sort of or

00:22:19 ◼   ► whatever the is it has it died down

00:22:22 ◼   ► yeah definitely but that HC the reason

00:22:25 ◼   ► why is that I think most jackasses of

00:22:27 ◼   ► the week were linked what I call linked

00:22:29 ◼   ► list items not full articles right right

00:22:32 ◼   ► and I would just linked to the jackass

00:22:34 ◼   ► and explain why they're jackass but

00:22:36 ◼   ► without writing a full article about

00:22:37 ◼   ► them so it's there's not going to be a

00:22:39 ◼   ► lot of them on these tags are great

00:22:42 ◼   ► fictitious dialogue this is another one

00:22:45 ◼   ► this is this is one of the first things

00:22:46 ◼   ► that my memories of you was what was the

00:22:48 ◼   ► cancer polarized payment say it's too

00:22:51 ◼   ► early

00:22:51 ◼   ► chrome right anthropomorphised brushed

00:22:55 ◼   ► metal interface exactly this is this is

00:22:57 ◼   ► they feel like a rare treat to me right

00:23:01 ◼   ► now I feel like you're literally you

00:23:03 ◼   ► know you're a lot of your articles it's

00:23:04 ◼   ► clear you're working right you're like

00:23:06 ◼   ► gotta get this right that these I

00:23:07 ◼   ► imagine you sitting back drinking a

00:23:10 ◼   ► martini kind of giggling to yourself as

00:23:12 ◼   ► you're writing the piece and get a

00:23:14 ◼   ► little drunk right this is this is what

00:23:16 ◼   ► i saw in them

00:23:17 ◼   ► yeah and there's no Dino is somehow i

00:23:23 ◼   ► feel like i'm a little overdue for

00:23:24 ◼   ► something silly on the site when we can

00:23:28 ◼   ► have tags to prove it

00:23:29 ◼   ► yeah now these tags are great you know

00:23:32 ◼   ► and i should mention and and I we went

00:23:34 ◼   ► through this last night you you actually

00:23:36 ◼   ► hit your 10th anniversary on ransom

00:23:38 ◼   ► proposed before I did you say it was

00:23:40 ◼   ► earlier this year you don't you're not

00:23:41 ◼   ► quite exactly sure when the baby was

00:23:43 ◼   ► April I wasn't paying attention either

00:23:44 ◼   ► you know but I got coverage on Fox and

00:23:47 ◼   ► you know CNN and that cover story about

00:23:49 ◼   ► me

00:23:50 ◼   ► so was pretty big deal is I played it

00:23:53 ◼   ► played quieter now I was it was 10 years

00:23:55 ◼   ► ago in April I was I was I wasn't gonna

00:23:58 ◼   ► say anything

00:23:59 ◼   ► got a couple notes from folks but i was

00:24:01 ◼   ► i was launching my web fonts at the time

00:24:05 ◼   ► so it seemed like a time at least say

00:24:07 ◼   ► something so

00:24:08 ◼   ► it's a 10 years I find that interesting

00:24:11 ◼   ► that the two of us started completely

00:24:13 ◼   ► independently and and over those years

00:24:15 ◼   ► and many drinks and South thighs and Las

00:24:19 ◼   ► Vegas situations and it's working here

00:24:21 ◼   ► we are sitting here 10 years later

00:24:22 ◼   ► there's something very I'm center just

00:24:25 ◼   ► think about that and there are and and

00:24:28 ◼   ► you know i think a lot of it is the

00:24:29 ◼   ► nature of what's likely if you started

00:24:33 ◼   ► your website circuit 2002 right there's

00:24:37 ◼   ► a very good chance that you're running

00:24:39 ◼   ► movable-type and Beyond are both running

00:24:41 ◼   ► movable-type you're still running loop

00:24:43 ◼   ► type

00:24:43 ◼   ► yeah I've considered other things but I

00:24:45 ◼   ► mean you might have no reason to leave

00:24:47 ◼   ► there is nothing it does it doesn't do

00:24:50 ◼   ► that i needed to do

00:24:51 ◼   ► although I did see that have not movable

00:24:53 ◼   ► type but blogger launch medium last

00:24:57 ◼   ► night inside its I saw that too and it

00:24:59 ◼   ► is funny because I'll tell you what on

00:25:01 ◼   ► the days when I'm actually writing a bit

00:25:03 ◼   ► a bigger article and and the last two

00:25:06 ◼   ► days monday and tuesday this week that's

00:25:08 ◼   ► what I've spent my days doing is

00:25:09 ◼   ► nose-down writing like nobody's talking

00:25:13 ◼   ► to me and I come skipping meals and i'm

00:25:16 ◼   ► just writing writing writing right the

00:25:19 ◼   ► world then passes me by

00:25:21 ◼   ► right like it is kind of it is kind of

00:25:23 ◼   ► mutually exclusive to the other side of

00:25:27 ◼   ► daring fireball where I'm linking to

00:25:28 ◼   ► what's new and technology with brief

00:25:30 ◼   ► pieces like so on days when I'm not

00:25:33 ◼   ► really writing anything big

00:25:34 ◼   ► I'm like on top of the industry and I'm

00:25:36 ◼   ► like within five minutes aware of

00:25:38 ◼   ► everything that's going on everywhere

00:25:41 ◼   ► and on the days when I'm actually

00:25:42 ◼   ► writing it's like like last night I went

00:25:45 ◼   ► I was I don't you know when I realized

00:25:47 ◼   ► that doesn't that medium was announced

00:25:49 ◼   ► but it wasn't when it when it hit like

00:25:51 ◼   ► it was hours later and I was like had

00:25:53 ◼   ► written my article and my family would

00:25:56 ◼   ► you know my wife my son they were in bed

00:25:58 ◼   ► and then I could catch up on Twitter and

00:26:02 ◼   ► then all of a sudden I realize how we

00:26:03 ◼   ► should have Evan Williams just launched

00:26:04 ◼   ► an entire new blogging platform

00:26:06 ◼   ► something but I don't quite get it

00:26:08 ◼   ► I don't get medium no I don't get

00:26:10 ◼   ► together i mean i've given it 15 minutes

00:26:12 ◼   ► and it's seven so you've gotta pay

00:26:14 ◼   ► attention right but it's unlike ok i

00:26:18 ◼   ► haven't found a compelling thing

00:26:19 ◼   ► although they have a very nice

00:26:20 ◼   ► to slab serif emser as their mark in

00:26:24 ◼   ► their logo so but i haven't actually

00:26:26 ◼   ► like digested with the elder up to get I

00:26:28 ◼   ► absolutely feel the same way you do wear

00:26:30 ◼   ► that if the guys last couple of projects

00:26:32 ◼   ► that he helped launch were blogger and

00:26:36 ◼   ► Twitter then yet you know you kind of

00:26:40 ◼   ► want to get you going to get together

00:26:42 ◼   ► benefit that know you you're like yes I

00:26:44 ◼   ► will sign up i will give you my fifty

00:26:46 ◼   ► dollars i will i'm certainly interested

00:26:48 ◼   ► even though i do not get in and even his

00:26:51 ◼   ► miss which I would describe odio as was

00:26:55 ◼   ► the right idea which was a podcast are

00:26:58 ◼   ► going to be a big deal

00:26:59 ◼   ► yeah kind of before like because and and

00:27:03 ◼   ► the thing that killed oh do I think more

00:27:05 ◼   ► or less was Apple getting into podcasts

00:27:08 ◼   ► I remember and a and an apple got into

00:27:11 ◼   ► podcasts surprisingly early for apple

00:27:15 ◼   ► yes like it i'm still I still think I

00:27:19 ◼   ► still think it's one of the most

00:27:20 ◼   ► interesting things apples done the last

00:27:22 ◼   ► 10 years was the way that Apple jumped

00:27:23 ◼   ► on podcasting so early

00:27:25 ◼   ► alright I and it kind of killed the

00:27:27 ◼   ► audio but at least even so even even the

00:27:30 ◼   ► one that they missed on the thing that

00:27:32 ◼   ► didn't really amount to much i ended up

00:27:35 ◼   ► being the right idea just wasn't wasn't

00:27:37 ◼   ► the right there wasn't really a business

00:27:39 ◼   ► model he was he was collecting break

00:27:41 ◼   ► people this is my recollection and

00:27:43 ◼   ► during that time to like Dunstan and I

00:27:45 ◼   ► think with this Dorsey was in that and

00:27:47 ◼   ► that means so he had this incubator

00:27:48 ◼   ► going on in there so even though it

00:27:51 ◼   ► didn't work out he had that sort of

00:27:52 ◼   ► universal people around and let you know

00:27:54 ◼   ► when often did someone interesting

00:27:56 ◼   ► things right the long story short I was

00:27:59 ◼   ► that you know is i the the parent

00:28:01 ◼   ► company which is a great name

00:28:02 ◼   ► I i think is one of the great names I've

00:28:04 ◼   ► said this to have I i don't know if that

00:28:06 ◼   ► well but I have said this to my life

00:28:07 ◼   ► when I've seen them is that obvious

00:28:09 ◼   ► corporation is one of my favorite names

00:28:12 ◼   ► in the history of naming anything I can

00:28:16 ◼   ► kind of helps explain it is it is sort

00:28:19 ◼   ► of a like it's an apt description of

00:28:23 ◼   ► everything I've Williams ever does

00:28:25 ◼   ► right right it's like blogger was sort

00:28:27 ◼   ► of an obvious idea Twitter super obvious

00:28:29 ◼   ► idea pod containing it's like it's like

00:28:32 ◼   ► a way of being like are we

00:28:33 ◼   ► the right path is this is just obvious

00:28:35 ◼   ► right right but the idea was that the

00:28:39 ◼   ► audio was their big bat and the thing

00:28:41 ◼   ► that they actually had money invested in

00:28:42 ◼   ► and lots of time and everything and they

00:28:44 ◼   ► like gave up on it and in the meantime

00:28:45 ◼   ► Jack Dorsey who was working there at

00:28:48 ◼   ► this little idea for what about this

00:28:50 ◼   ► thing this idea I have for a centralized

00:28:53 ◼   ► server for sending status messages and

00:28:58 ◼   ► then you know boom Twitter yeah eat the

00:29:01 ◼   ► Duke and pick names medium it's a great

00:29:03 ◼   ► name and exactly describe I mean it

00:29:05 ◼   ► whatever i'm not sure what they're doing

00:29:06 ◼   ► but it's like clearly it's just it's

00:29:08 ◼   ► just like let's try to reimagine the

00:29:10 ◼   ► blogging the the content platform can

00:29:13 ◼   ► let me take a break here and talk about

00:29:16 ◼   ► the first sponsor ok I and i want to

00:29:20 ◼   ► tell you it's to iphone app it's a

00:29:23 ◼   ► repeat sponsor from from few episodes

00:29:26 ◼   ► ago app for your iPhone called humorless

00:29:29 ◼   ► photography app it's a camera app for

00:29:33 ◼   ► your iPhone and it's sort of a do one

00:29:38 ◼   ► thing and do one thing well app and the

00:29:40 ◼   ► one thing the humorless does is take

00:29:44 ◼   ► black and white photography and you like

00:29:46 ◼   ► Michael up you like black-and-white

00:29:47 ◼   ► pictures anyone who follows me on

00:29:49 ◼   ► Instagram knows i'm still furious about

00:29:52 ◼   ► the removal of the gossip filter because

00:29:54 ◼   ► i think it was with which is like 18

00:29:57 ◼   ► months ago i'm still mad about this I

00:29:58 ◼   ► stilt a grip Garth Gotham because I

00:30:01 ◼   ► figured out how to sort of approximated

00:30:03 ◼   ► but a mad and I have a conspiracy theory

00:30:05 ◼   ► about why

00:30:06 ◼   ► alright was removed but please continue

00:30:07 ◼   ► this is a guy was a complete set up

00:30:09 ◼   ► because I know as a guy who follows your

00:30:12 ◼   ► Instagram that you love black-and-white

00:30:14 ◼   ► love photography is all heelys does is

00:30:17 ◼   ► humorous is an app that is meant for

00:30:19 ◼   ► taking it it's just it's it's a

00:30:22 ◼   ► black-and-white camera that's what it is

00:30:24 ◼   ► and i'm a huge fan of it and i've always

00:30:27 ◼   ► been a fan of black and white I think

00:30:28 ◼   ► that there's this weird psychology

00:30:30 ◼   ► behind black and I know it's not natural

00:30:32 ◼   ► and know that it's sort of it the whole

00:30:35 ◼   ► origins of black-and-white were like

00:30:36 ◼   ► technical limitations that kept us from

00:30:38 ◼   ► shooting in color but in hindsight

00:30:40 ◼   ► there's this great great emotional

00:30:42 ◼   ► effect from black-and-white photography

00:30:44 ◼   ► and I i think there's really something

00:30:47 ◼   ► to seeing your pictures in black and

00:30:50 ◼   ► white as you're shooting them so that

00:30:52 ◼   ► you know what you're getting

00:30:54 ◼   ► yeah and that's what euless is all about

00:30:56 ◼   ► and they have a brand-new version 1.5

00:31:01 ◼   ► it's in the months since the last time

00:31:03 ◼   ► they've sponsored to show they've been

00:31:05 ◼   ► hard at work and the some really great

00:31:08 ◼   ► features they've got some new aspect

00:31:10 ◼   ► ratios that you can enjoy so you can

00:31:14 ◼   ► shoot 1 21 which means square which

00:31:16 ◼   ► means like optimized for instant paper

00:31:18 ◼   ► right in the camera intagram 322 which

00:31:22 ◼   ► is the aspect ratio of the iphone screen

00:31:25 ◼   ► or at least the iphone that we have

00:31:26 ◼   ► right now so you can shoot full frame

00:31:29 ◼   ► you got some new aspect ratios you see

00:31:31 ◼   ► him right there in on the screen as you

00:31:33 ◼   ► shoot a bunch of clean up the way that

00:31:38 ◼   ► they made the user interface even more

00:31:39 ◼   ► streamlined improve direct access to

00:31:42 ◼   ► their color filters now the color

00:31:44 ◼   ► filters you say what the hell you said

00:31:45 ◼   ► it's a black-and-white app the color

00:31:46 ◼   ► filter is what i mean is that they

00:31:48 ◼   ► simulate in terms of traditional

00:31:51 ◼   ► photography the way that you would put

00:31:53 ◼   ► like an orange filter over your lens or

00:31:55 ◼   ► a green filter or blue filter which

00:31:57 ◼   ► filters the light that comes through and

00:31:59 ◼   ► you get different degrees of contrast

00:32:01 ◼   ► works for example on and I'll God and

00:32:05 ◼   ► it's so early in the morning that it's

00:32:06 ◼   ► like pitch black here so i can i'm

00:32:08 ◼   ► guessing wrong but like if you want the

00:32:10 ◼   ► sky to pop against the clouds I think

00:32:13 ◼   ► you put like a blue filter on and then

00:32:15 ◼   ► the blue will look dark and the white of

00:32:17 ◼   ► the clouds will look white and you put a

00:32:22 ◼   ► color filter and you get different types

00:32:24 ◼   ► of contrast out of the black and white

00:32:26 ◼   ► so in other words it's not about making

00:32:27 ◼   ► the image tinted color its route

00:32:30 ◼   ► altering what is dark what is light and

00:32:33 ◼   ► the thing they've improved the interface

00:32:35 ◼   ► for that dramatically so that you can

00:32:37 ◼   ► switch the color filter on the fly in

00:32:39 ◼   ► the viewfinder and more conveniently it

00:32:44 ◼   ► really really nice

00:32:45 ◼   ► it's a for the gotham to certain to back

00:32:47 ◼   ► up here the the Gotham filter that to

00:32:49 ◼   ► rebuild it to which involves about two

00:32:51 ◼   ► different apps which was the first as a

00:32:53 ◼   ► black-and-white app the first thing that

00:32:54 ◼   ► I do is actually a red filter which

00:32:57 ◼   ► actually gets that pop that you see

00:32:59 ◼   ► against clouds and makes the sky could

00:33:00 ◼   ► be black so it's like if you list has a

00:33:04 ◼   ► red filter built right in there's a

00:33:05 ◼   ► slider that lets you adjust how strong

00:33:07 ◼   ► it is whether it's dark whether it's

00:33:09 ◼   ► light

00:33:10 ◼   ► I it really is absolutely positively one

00:33:13 ◼   ► of my favorite apps for the iPhone I and

00:33:16 ◼   ► if i'm thinking if I'm feeling black and

00:33:18 ◼   ► white i immediately that's what I know I

00:33:19 ◼   ► want to go to I go to houlis to shoot

00:33:21 ◼   ► the photo

00:33:23 ◼   ► I'm and I I think everybody should check

00:33:26 ◼   ► it out you can go to a humorless hu e le

00:33:31 ◼   ► SS app.com and find out more get a link

00:33:35 ◼   ► to their to their app in the App Store

00:33:37 ◼   ► and if you've already got it just quit

00:33:40 ◼   ► go to the App Store app and and download

00:33:42 ◼   ► the 1.5 update you've you definitely

00:33:44 ◼   ► want it it's it's it's a great update

00:33:48 ◼   ► everybody should get if you don't have a

00:33:49 ◼   ► shame on you you list in the appstore

00:33:53 ◼   ► 199 I mean for God's sake won a dollar

00:33:56 ◼   ► ninety-nine buck 99 how who can't afford

00:33:58 ◼   ► that less than ever the coffee exactly

00:34:02 ◼   ► what we're talking about what the hell

00:34:08 ◼   ► were we talking about

00:34:10 ◼   ► we were we were we were we were talking

00:34:12 ◼   ► about ever and medium however serial

00:34:15 ◼   ► entrepreneurs and that sort of thing

00:34:16 ◼   ► yeah I said but i don't quite get I

00:34:18 ◼   ► don't get what medium is quite all about

00:34:20 ◼   ► but I feel like it i feel like they need

00:34:22 ◼   ► to do it I'll get it as more people who

00:34:25 ◼   ► are on it use it

00:34:27 ◼   ► totally i'll pay very close attention so

00:34:31 ◼   ► but also blogging really again we're

00:34:33 ◼   ► doing this

00:34:34 ◼   ► that's right now I'm cloud the thing i

00:34:36 ◼   ► saw that help me explain it and and he

00:34:38 ◼   ► is end and you know he's like one of my

00:34:41 ◼   ► go-to guys that i've been reading since

00:34:43 ◼   ► long before i canno and we're talking

00:34:45 ◼   ► about me and you blogging for 10 years

00:34:47 ◼   ► but like makes me feel like it hasn't

00:34:49 ◼   ► even been that long because this guy's

00:34:50 ◼   ► been at it like when I got started I

00:34:52 ◼   ► feel like he was already added for a

00:34:53 ◼   ► long time

00:34:54 ◼   ► Dave want dave winer I saw dave winer on

00:34:57 ◼   ► Twitter last night and he's already on

00:34:58 ◼   ► medium and has an account and I mean

00:35:01 ◼   ► literally the guy dave winer arguably

00:35:03 ◼   ► invented blogging maybe even invented

00:35:06 ◼   ► the

00:35:06 ◼   ► word and I like the guy was writing

00:35:09 ◼   ► blogging software like as like well some

00:35:12 ◼   ► of us haven't even learned HTML yet in

00:35:15 ◼   ► the nineties and the way he described it

00:35:20 ◼   ► was that in medium that you don't you

00:35:24 ◼   ► don't put a category on a post you put a

00:35:28 ◼   ► post you put a post in a category right

00:35:31 ◼   ► like a centralized category in the

00:35:33 ◼   ► system which is sort of an interesting

00:35:36 ◼   ► way to think about it you don't just

00:35:37 ◼   ► write a post and tag it Apple there's

00:35:40 ◼   ► like an apple category and you can put a

00:35:41 ◼   ► post in it and then somebody out there

00:35:44 ◼   ► using it would be surfing the Apple

00:35:45 ◼   ► category and then they'll see your post

00:35:47 ◼   ► it's not about the individual necessary

00:35:50 ◼   ► it's looking at these buckets of stuff

00:35:52 ◼   ► that if you want to go see I don't know

00:35:53 ◼   ► interesting or new or Apple you can

00:35:55 ◼   ► stroll down and see all of the different

00:35:56 ◼   ► pieces inside of it that makes sense

00:35:58 ◼   ► it's simple that makes sense yeah

00:36:00 ◼   ► something like that I you get what you

00:36:06 ◼   ► get you have a macbook pro with retina

00:36:08 ◼   ► display I don't and I knew you'd ask

00:36:11 ◼   ► that and then I have I have I feel bad

00:36:14 ◼   ► because I have seen enough around and

00:36:16 ◼   ► then work that it's it's it's easy just

00:36:19 ◼   ► means you're going to say this anyway

00:36:21 ◼   ► but you just see it in your life is

00:36:23 ◼   ► completely changed and everything else

00:36:25 ◼   ► starts to look just you know not so

00:36:27 ◼   ► shiny

00:36:28 ◼   ► yeah so that is sort of one of the

00:36:30 ◼   ► things that kept me that like had that

00:36:33 ◼   ► review that I had that kept in the draft

00:36:36 ◼   ► folder for weeks longer than I had

00:36:38 ◼   ► originally anticipated is this whole

00:36:40 ◼   ► angle of it being a machine and a

00:36:44 ◼   ► technology that I loved and and I say

00:36:48 ◼   ► that word with no hyperbole that i

00:36:50 ◼   ► absolutely adore it

00:36:52 ◼   ► I mean I love it it like strikes my

00:36:55 ◼   ► childlike wonder

00:36:58 ◼   ► nerd nerve in a way that that nothing

00:37:03 ◼   ► like nothing since the original iphone

00:37:05 ◼   ► has but on the other hand it is not the

00:37:08 ◼   ► machine for me and and I I'd it's like I

00:37:12 ◼   ► couldn't square that circle because i

00:37:15 ◼   ► don't want a 15-inch

00:37:17 ◼   ► laptop anymore even though it is

00:37:20 ◼   ► noticeably thinner and noticeably

00:37:23 ◼   ► lighter than any previous 15 inch laptop

00:37:26 ◼   ► from apple before I've really gotten

00:37:29 ◼   ► used to when i leave the house with a

00:37:31 ◼   ► computer that was this tiny little

00:37:33 ◼   ► sliver of a macbook air right

00:37:36 ◼   ► what is your should notice but what is

00:37:39 ◼   ► your what is your desktop setup because

00:37:41 ◼   ► I'm wrestling with the same thing right

00:37:42 ◼   ► now is I've got the cheese grater right

00:37:43 ◼   ► here on the floor and I've got the 30

00:37:45 ◼   ► inch and I about the 27-inch next to it

00:37:48 ◼   ► so we've got some pixels with some

00:37:49 ◼   ► serious pixel here my my desktop setup

00:37:52 ◼   ► is totally janky it really it's it's

00:37:55 ◼   ► ridiculous it's it's an old it actually

00:37:58 ◼   ► is a 15-inch macbook pro but I don't use

00:38:01 ◼   ► it as a macbook pro it's a macbook pro

00:38:03 ◼   ► that never leaves the desk and I don't

00:38:05 ◼   ► use the built-in display on driving a 20

00:38:09 ◼   ► inch mirror a measly little 20 and

00:38:12 ◼   ► cinema display might the macbook pro my

00:38:15 ◼   ► desk is sold that it has the grace the

00:38:18 ◼   ► gray keyboard not the black keyboard but

00:38:20 ◼   ► what is your upgrade for that because

00:38:22 ◼   ► this is the one and i feel like my

00:38:23 ◼   ► upgrade this is it this is the thing is

00:38:25 ◼   ► that my upgrade is I wanted to be a

00:38:28 ◼   ► retina imac right and I don't want to

00:38:31 ◼   ► buy an imac that's not retina and I sort

00:38:34 ◼   ► of had it as a vague thought before and

00:38:36 ◼   ► now that I've seen an actual retina

00:38:38 ◼   ► display its mike adamant like I can't

00:38:42 ◼   ► imagine buying a new any new mac that's

00:38:44 ◼   ► not a retina right I can't imagine i

00:38:46 ◼   ► actually left when i left the WWDC

00:38:49 ◼   ► keynote this year in june i was very

00:38:53 ◼   ► excited about the retina macbook pro but

00:38:56 ◼   ► i also thought well now they've they've

00:38:58 ◼   ► updated the heirs and I my air my 11

00:39:01 ◼   ► chair is two years old my god it's from

00:39:04 ◼   ► 2010 and it's the the last one that

00:39:08 ◼   ► Apple made that doesn't have a light up

00:39:10 ◼   ► keyboard right if you remember in 2010

00:39:12 ◼   ► the 11-inch didn't have a light up

00:39:14 ◼   ► keyboard a 13-inch tube and and then

00:39:17 ◼   ► they came out with a 2011 update that

00:39:20 ◼   ► was a real nice update and I skipped

00:39:22 ◼   ► because i just bought the previous

00:39:23 ◼   ► generation and now I felt like leaving

00:39:25 ◼   ► the keynote I thought well now it's two

00:39:26 ◼   ► generations after mine the thing only

00:39:29 ◼   ► cost a thousand bucks

00:39:30 ◼   ► I'm sure I can you know find someone

00:39:34 ◼   ► else to take this two-year-old 1 i'll

00:39:37 ◼   ► get it and I left the keynotes excited

00:39:40 ◼   ► about the retina macbook pro been

00:39:41 ◼   ► thinking hey I should quick jump on

00:39:43 ◼   ► Apple that common pre-order a brand-new

00:39:45 ◼   ► 11-inch air to replace this one right

00:39:48 ◼   ► I really I honestly was thinking maybe

00:39:50 ◼   ► you know I would

00:39:51 ◼   ► quick preorder one immediately sight

00:39:53 ◼   ► unseen just quick preorder one and I

00:39:56 ◼   ► didn't I waited and then the longer i

00:39:58 ◼   ► use the retina 15-inch macbook pro that

00:40:00 ◼   ► Apple loan me as a review unit and now I

00:40:03 ◼   ► I can't bring myself to do it and I

00:40:05 ◼   ► cannot spend money on a machine that's

00:40:07 ◼   ► not it doesn't have a Retina display

00:40:09 ◼   ► so you're gonna do the imac if and when

00:40:12 ◼   ► it ever comes out as your desktop that's

00:40:14 ◼   ► going to be your desktop machine that's

00:40:16 ◼   ► what I'm might in theory what I would

00:40:17 ◼   ► love to do is get a retina Brian if if

00:40:21 ◼   ► though if Apple were to ship cinema

00:40:25 ◼   ► displays with retina just retina right

00:40:28 ◼   ► and quality then i would buy one of

00:40:30 ◼   ► those and I don't know I guess get a mac

00:40:32 ◼   ► pro or or Mac Mini or something to drive

00:40:35 ◼   ► it

00:40:36 ◼   ► yeah I think that's the move because i

00:40:38 ◼   ► feel like i'm wondering if i'm going to

00:40:40 ◼   ► go to a completely mobile solution but i

00:40:42 ◼   ► have the same quantity which is I fly a

00:40:44 ◼   ► lot and the only thing to take on a

00:40:47 ◼   ► plane is an error

00:40:48 ◼   ► there's just no doubt in my mind that

00:40:50 ◼   ► it's it's it's easy to slide in the

00:40:52 ◼   ► thing that's the chair in front of me

00:40:54 ◼   ► it's light it's the right size and when

00:40:57 ◼   ► you're in one of those airports that has

00:40:59 ◼   ► like a hundred and twenty-two and not

00:41:03 ◼   ► called terminals like where they called

00:41:04 ◼   ► gates I got in 20 and you you like all

00:41:07 ◼   ► right you get through security and

00:41:09 ◼   ► you're like in an unfamiliar airport

00:41:11 ◼   ► you're like all right I've got gate ab7

00:41:13 ◼   ► where am i and you look up and it says

00:41:15 ◼   ► gate to right here like ah Christ you

00:41:20 ◼   ► get when you get to gate e7 if you're

00:41:22 ◼   ► not in the era of the macbook air you

00:41:24 ◼   ► don't feel like like you're one shoulder

00:41:27 ◼   ► hurts and your other one doesn't write

00:41:28 ◼   ► exactly used to like it used to be like

00:41:30 ◼   ► now if you know I feel like I'm you know

00:41:32 ◼   ► doing manual labor here I feel like one

00:41:34 ◼   ► too much you know one of my shoulders is

00:41:36 ◼   ► ready to fall off right it is addictive

00:41:40 ◼   ► the lightweight and you know if

00:41:42 ◼   ► you know it if you're not and I guess if

00:41:45 ◼   ► you're in first class you know you can

00:41:47 ◼   ► you can even set up an imac up there but

00:41:50 ◼   ► in a regular which see it is it it is an

00:41:54 ◼   ► enormous advantage to have a macbook air

00:41:57 ◼   ► well even even in first class that i'm

00:41:58 ◼   ► doing a lot but it's still it's just

00:42:00 ◼   ► it's for me it's a nice trade-off

00:42:02 ◼   ► between enough screen real estate the

00:42:04 ◼   ► moving it around but also you know just

00:42:08 ◼   ► the perfect size keyboard there's that

00:42:10 ◼   ► the the smaller keyboard i know there's

00:42:12 ◼   ► a lot of folks like that really really

00:42:13 ◼   ► small some form factor is just drives me

00:42:15 ◼   ► a little bit crazy so I it's the perfect

00:42:17 ◼   ► it's the perfect size for me on the

00:42:19 ◼   ► travel and I so I you know I in theory

00:42:24 ◼   ► like a and you know I'm two years from

00:42:28 ◼   ► now I i assume that this will be no

00:42:31 ◼   ► problem and i'll have it all is well

00:42:32 ◼   ► have a Retina imac wearing a desk in my

00:42:34 ◼   ► office and a retina 11-inch macbook air

00:42:38 ◼   ► right I take with me everywhere else too

00:42:41 ◼   ► huh is it multiple times

00:42:43 ◼   ► no one monitor I i had multiple monitor

00:42:47 ◼   ► thing I had it years ago

00:42:49 ◼   ► last time i had like a real office job

00:42:51 ◼   ► but I worked at bare-bones software i

00:42:53 ◼   ► had multiple monitors and I did

00:42:56 ◼   ► appreciate it

00:42:57 ◼   ► I know exactly you know what people are

00:42:59 ◼   ► talking about

00:43:00 ◼   ► ah but it doesn't really well I don't

00:43:04 ◼   ► know it doesn't really work for me do

00:43:05 ◼   ► you do the whole expose whatever always

00:43:07 ◼   ► forget what it's called this this year

00:43:09 ◼   ► do you do multiple debt virtual desktops

00:43:11 ◼   ► sometimes sometimes especially like from

00:43:15 ◼   ► like when I'm writing a big article is

00:43:17 ◼   ► out the spaces right and i'll put I have

00:43:21 ◼   ► everything in space everything is space

00:43:22 ◼   ► one except space to is only the the the

00:43:28 ◼   ► BB a document i'm typing in and the

00:43:31 ◼   ► Safari windows that are specific Lee

00:43:34 ◼   ► opened for that article right that I've

00:43:37 ◼   ► got like his research and then i can say

00:43:39 ◼   ► space to is is the stuff I'm working on

00:43:42 ◼   ► for the article but it's funny though

00:43:44 ◼   ► because like i've noticed this the last

00:43:47 ◼   ► two days because the last two days I've

00:43:49 ◼   ► spent writing these articles is

00:43:51 ◼   ► that i'll start out and it seems perfect

00:43:54 ◼   ► for space to only has two windows BB a

00:43:58 ◼   ► document and one safari window with two

00:44:01 ◼   ► tabs by the time i'm done i've got like

00:44:04 ◼   ► seven Safari windows each with four tabs

00:44:07 ◼   ► open over there losses many Safari

00:44:09 ◼   ► windows is the front and the whole thing

00:44:10 ◼   ► is just as big a jumble is my space

00:44:13 ◼   ► number one right but it is a

00:44:15 ◼   ► partitioning way as I did the same thing

00:44:17 ◼   ► its that's what am I focusing on and

00:44:19 ◼   ► where am i doing research I have another

00:44:20 ◼   ► one which is basically distractions

00:44:23 ◼   ► right so if I'm like taking a mental

00:44:24 ◼   ► break its that window that has twitter

00:44:26 ◼   ► in whatever other things are kind of

00:44:28 ◼   ► sitting by my desktop so one of the

00:44:34 ◼   ► reasons i ask you about the render

00:44:35 ◼   ► display name

00:44:36 ◼   ► yeah is is that like one of the ways

00:44:40 ◼   ► that you and I are very much alike is is

00:44:42 ◼   ► a a relentless pursuit of perfection in

00:44:49 ◼   ► and to an obsessive obsessively detailed

00:44:53 ◼   ► degree correct on and and the retina

00:44:58 ◼   ► display enables that right right like I

00:45:01 ◼   ► mean you've at least you you like loaded

00:45:03 ◼   ► up your website in a Retina display

00:45:05 ◼   ► oh no the night I had this actually

00:45:07 ◼   ► looking at your side at one point this

00:45:08 ◼   ► is before the retina macbook came out

00:45:12 ◼   ► was and reading my logo right because I

00:45:14 ◼   ► don't logo years ago and I suddenly

00:45:17 ◼   ► looked at it as on the ipad ipad 2 and I

00:45:20 ◼   ► was like what the hell happened right as

00:45:22 ◼   ► well as if suddenly all of those jaggies

00:45:24 ◼   ► and all of that like that that stuff

00:45:26 ◼   ► that's lost on their regular displays

00:45:29 ◼   ► was suddenly this in my face and it was

00:45:30 ◼   ► it looked awful unlike is everybody

00:45:33 ◼   ► looking at this for the last 10 years

00:45:34 ◼   ► right so that was my first like moment

00:45:37 ◼   ► like oh the game is different regarding

00:45:40 ◼   ► how are actually going to have to have

00:45:42 ◼   ► our images and what our fonts are gonna

00:45:43 ◼   ► look like I i noticed and i noticed this

00:45:46 ◼   ► last week because it will there is a day

00:45:47 ◼   ► and and i hope to write about it soon is

00:45:50 ◼   ► and it took me as always with anything

00:45:54 ◼   ► like this aid a way more time that I

00:45:57 ◼   ► thought it would I upgraded the fav icon

00:46:00 ◼   ► daring fireball last week on

00:46:03 ◼   ► and for a couple of reasons but it took

00:46:06 ◼   ► me way longer than i thought it would

00:46:07 ◼   ► but i upgraded it and and mainly to to

00:46:13 ◼   ► rectify it right and i did notice and as

00:46:17 ◼   ► I was doing it and went around the web

00:46:18 ◼   ► and tried to see well who else has a

00:46:19 ◼   ► retina quality fabric on marine ran

00:46:22 ◼   ► trans has a retina fav icon i noticed

00:46:26 ◼   ► that because and it is one of those

00:46:27 ◼   ► things were when you're surfing you look

00:46:29 ◼   ► at your website on the retina macbook

00:46:31 ◼   ► pro and if you don't you look up at the

00:46:33 ◼   ► URL and you see that that little little

00:46:36 ◼   ► time fav icon but it's not retina just

00:46:38 ◼   ► like oh that's not gonna work just

00:46:40 ◼   ► sentence right yeah it does yeah exactly

00:46:43 ◼   ► it looks like somebody fax it to you and

00:46:48 ◼   ► it's like immediately it was like it was

00:46:50 ◼   ► like pain in my heart it was like I get

00:46:53 ◼   ► this hurts me it hurts me as though I'm

00:46:56 ◼   ► I'm listening to somebody insult my wife

00:47:00 ◼   ► or my child

00:47:01 ◼   ► alright it hurts me because my beloved

00:47:05 ◼   ► daring fireball fav icon now looks like

00:47:07 ◼   ► a complete looks like looks like a piece

00:47:11 ◼   ► of paper the wet piece of paper I just

00:47:13 ◼   ► peeled off my shoe

00:47:14 ◼   ► I've got to fix this but there aren't a

00:47:18 ◼   ► lot of resources online for how to make

00:47:21 ◼   ► a retina quality fabric on its its its

00:47:26 ◼   ► do you know and you know it and it's a

00:47:27 ◼   ► lot of SEO crap like the SEO crap for

00:47:30 ◼   ► how to make a fav icon dominates the

00:47:33 ◼   ► search results yeah that's why I want to

00:47:34 ◼   ► write about it you know but I knew that

00:47:36 ◼   ► you've got it but the other thing too

00:47:38 ◼   ► and i wrote about this in my review is

00:47:41 ◼   ► that I and this is where your way way

00:47:44 ◼   ► ahead of me your way at me in and i'm

00:47:47 ◼   ► way behind the times is that on on the

00:47:50 ◼   ► retina macbook pro and I think it's true

00:47:54 ◼   ► for the iphone and the ipad 2 but I feel

00:47:58 ◼   ► like it r is is even more prominent on

00:48:02 ◼   ► the retina Mac I that you that did it

00:48:08 ◼   ► it's so much like print quality outlet

00:48:12 ◼   ► that you want real fonts the on-screen

00:48:14 ◼   ► funds and you've switched I've

00:48:17 ◼   ► I don't know when but you've switched

00:48:18 ◼   ► this year to ideal sands from a muffler

00:48:25 ◼   ► and for Jones um it was around the time

00:48:29 ◼   ► of the 10-year anniversary's want to

00:48:30 ◼   ► switch into your credit the idea to even

00:48:33 ◼   ► like consider this idea was was from you

00:48:35 ◼   ► you i gotta i was flying and I landed

00:48:39 ◼   ► and I got this rapid text or tweet or

00:48:42 ◼   ► something from you you're like oh my god

00:48:44 ◼   ► ideal sands got a big i think it was

00:48:47 ◼   ► distance so that the inception is is

00:48:49 ◼   ► from you although i have i have turned

00:48:51 ◼   ► it on and it's beautiful it's gorgeous

00:48:55 ◼   ► I'd literally it literally to your to

00:48:57 ◼   ► your point is when I first loaded up on

00:48:59 ◼   ► the ipad 2 with all I else and I of

00:49:02 ◼   ► Sentinel izi as a headline and it

00:49:05 ◼   ► I feel like there's the world is a

00:49:07 ◼   ► better place right i mean it i did

00:49:09 ◼   ► there's order and there's there's beauty

00:49:11 ◼   ► and its I can't describe the feeling of

00:49:13 ◼   ► actually seeing great typography on the

00:49:16 ◼   ► blog I didn't I'd only really upgrade i

00:49:19 ◼   ► did a couple other nips and tucks but

00:49:21 ◼   ► only upgraded the typography the whole

00:49:24 ◼   ► layout as the same but it feels to me

00:49:26 ◼   ► whenever I see it feels like a brand-new

00:49:28 ◼   ► side it it looks great on a non retina

00:49:32 ◼   ► display a great fun and and one of the

00:49:34 ◼   ► reasons and and I think it's super

00:49:36 ◼   ► interesting the the hfj web fonts to my

00:49:42 ◼   ► knowledge are only in its not publicly

00:49:45 ◼   ► available the only three sites i know of

00:49:48 ◼   ► that have the hfj web fonts are you

00:49:54 ◼   ► Jason cocky and and proc Obama like

00:50:02 ◼   ► that's pretty good company

00:50:04 ◼   ► you cocky and and Obama yeah it's not

00:50:08 ◼   ► like that it was one of the reasons why

00:50:10 ◼   ► is that it is you talk to these guys

00:50:12 ◼   ► talk to anybody who's working on

00:50:14 ◼   ► distributing web fonts and it is really

00:50:19 ◼   ► hard it is it's super simple it's as

00:50:21 ◼   ► simple as linking to anything like in

00:50:23 ◼   ► reg or a style sheet or anything on the

00:50:26 ◼   ► web to get one working get web phones

00:50:28 ◼   ► working

00:50:29 ◼   ► technically right and it is incredibly

00:50:33 ◼   ► hard and painstaking and glyph by glyph

00:50:38 ◼   ► requires all of this and drawn work

00:50:42 ◼   ► yeah get them to look good

00:50:46 ◼   ► everywhere meaning on the mac on iOS on

00:50:50 ◼   ► Android and what's the the other the the

00:50:57 ◼   ► OS four pcs from Microsoft alright is it

00:51:01 ◼   ► but i totally don't know I've been

00:51:03 ◼   ► ignoring microsoft were so remember that

00:51:05 ◼   ► is not

00:51:08 ◼   ► christ almighty it's on like ninety

00:51:10 ◼   ► percent of all computers in the world

00:51:12 ◼   ► anyway whatever its called

00:51:16 ◼   ► it's really really hard to get web fonts

00:51:18 ◼   ► that look good there because they use

00:51:20 ◼   ► the all these different platforms use

00:51:22 ◼   ► different anti-aliasing algorithms they

00:51:24 ◼   ► have different software that actually

00:51:25 ◼   ► renders the the outlines into bitmaps

00:51:28 ◼   ► that helped push them to pixels on

00:51:30 ◼   ► screen and these guys you know you do

00:51:34 ◼   ► you think like me guys like me and you

00:51:36 ◼   ► sweat the details enfants it's like the

00:51:38 ◼   ► guys who actually make fonts like it you

00:51:42 ◼   ► know it's amazing that they can even get

00:51:43 ◼   ► out of bed because they you know they

00:51:46 ◼   ► really really sweat the details on and

00:51:48 ◼   ► they notice things like when one side of

00:51:51 ◼   ► uppercase M is a half a pixel thicker

00:51:56 ◼   ► than the other side when it's rendered

00:51:58 ◼   ► on this browser on this platform and

00:52:02 ◼   ► that's what's taking so long for all

00:52:04 ◼   ► these guys to get you know to get these

00:52:06 ◼   ► fonts out as web front-end the other

00:52:08 ◼   ► thing for hf and Jade in particular i

00:52:10 ◼   ► believe is that they're also just super

00:52:13 ◼   ► concerned with with you know making sure

00:52:15 ◼   ► that it's it's fairly license they don't

00:52:17 ◼   ► want right fonts out in the open so

00:52:19 ◼   ► right there really obsessive about that

00:52:21 ◼   ► which i think is absolutely the right

00:52:23 ◼   ► thing to do it's so easy to to steal

00:52:26 ◼   ► upon if you will and did their work is

00:52:29 ◼   ► mean as you just described it's

00:52:31 ◼   ► painstaking work no one ever looks at

00:52:33 ◼   ► fonts they do not see any of the work

00:52:35 ◼   ► involved and actually pulling it off and

00:52:37 ◼   ► who stares at a set of letters and goes

00:52:39 ◼   ► Wow

00:52:40 ◼   ► note that ? is like a work of art in

00:52:42 ◼   ► itself it times up by the entire

00:52:45 ◼   ► character set you're talking about a

00:52:46 ◼   ► massive amount of work and I and I think

00:52:49 ◼   ► one of the things are tweaking and why

00:52:51 ◼   ► it's not this is my opinion out there

00:52:53 ◼   ► two more people is they're just making

00:52:55 ◼   ► sure that it's it's rock-solid in terms

00:52:56 ◼   ► of importance of protecting their their

00:52:58 ◼   ► hard work right

00:53:00 ◼   ► absolutely and but you really the bottom

00:53:04 ◼   ► line now is that this this transition

00:53:07 ◼   ► from only using the fonts that are

00:53:09 ◼   ► available by default with the one they

00:53:12 ◼   ► call the website fonts right you know

00:53:14 ◼   ► their users like this list of like you

00:53:15 ◼   ► know 15 fonts that are available on mac

00:53:18 ◼   ► and windows and android or whatever i

00:53:22 ◼   ► guess android doesn't have any font

00:53:23 ◼   ► androids got like serif and sans serif

00:53:26 ◼   ► or something like that was terrible but

00:53:27 ◼   ► you know there's the website fonts that

00:53:29 ◼   ► everybody is known from 1997 onward and

00:53:32 ◼   ► it's like you know the bottom line is

00:53:34 ◼   ► like you're either picking times

00:53:36 ◼   ► verdanna or Georgia for fonz and now you

00:53:39 ◼   ► know with the web fun thing you can pick

00:53:41 ◼   ► any of these fonts and there's typekit

00:53:42 ◼   ► which as you know like a whole bunch of

00:53:44 ◼   ► funds from adobe and and other great

00:53:47 ◼   ► indian browsers are type vendors and

00:53:52 ◼   ► they look good on anywhere and it's

00:53:54 ◼   ► because they've spent a lot of time to

00:53:56 ◼   ► make sure they look at my god did they

00:53:58 ◼   ► look good you look great on the retina

00:54:00 ◼   ► display there's only there's only one

00:54:02 ◼   ► complaint and I don't know if you have

00:54:04 ◼   ► like a huge amount of people that are

00:54:05 ◼   ► listening to us at this point but

00:54:07 ◼   ► there's a load issue and it's not just a

00:54:10 ◼   ► challenge a solution i've seen it

00:54:12 ◼   ► elsewhere there's a and maybe it's a

00:54:13 ◼   ► browser issue but there's a double load

00:54:15 ◼   ► issue when you first load the page you

00:54:18 ◼   ► first you get a render and then there's

00:54:19 ◼   ► a second render it doesn't really line

00:54:21 ◼   ► it doesn't really flow the page but when

00:54:24 ◼   ► the fonts are actually loading so

00:54:25 ◼   ► there's this eighth of a second half of

00:54:28 ◼   ► a second where you get the correct

00:54:30 ◼   ► geometry with like but all the bulleted

00:54:33 ◼   ► mean that underlines and whatnot and the

00:54:35 ◼   ► typefaces have it loaded yet and then it

00:54:37 ◼   ► shows up the fast machine the slower

00:54:40 ◼   ► I mean that faster the Machine the less

00:54:41 ◼   ► of lag there that's the only thing that

00:54:44 ◼   ► like bugs me is like this second or so

00:54:46 ◼   ► we're still loading it doesn't come in

00:54:48 ◼   ► as one doesn't come in as one just

00:54:50 ◼   ► render the page

00:54:52 ◼   ► minor thing you're going to notice

00:54:54 ◼   ► you're going to be trying this on at

00:54:56 ◼   ► some point and you're gonna be it's

00:54:57 ◼   ► gonna be four in the morning and you're

00:54:59 ◼   ► going to be like just about done you're

00:55:00 ◼   ► going to go into an ipad 2 and you're

00:55:02 ◼   ► reloading like how much load thing I'm

00:55:04 ◼   ► just telling you now I'm saving you some

00:55:06 ◼   ► time

00:55:07 ◼   ► i think it's i don't think it's a hnj

00:55:10 ◼   ► thing I think it's a think it's a

00:55:11 ◼   ► browser issue right now and there's a

00:55:14 ◼   ► phrase for it like it's like a lingo

00:55:16 ◼   ► it's like the flash before something i

00:55:20 ◼   ► don't know i add something area so

00:55:22 ◼   ► ridiculously early in the morning for me

00:55:24 ◼   ► i cannot be but there-there it i know

00:55:26 ◼   ► that i've seen it and every other people

00:55:28 ◼   ► have commented on it and i also know

00:55:30 ◼   ► that a big there's a big deal like in

00:55:33 ◼   ► terms of the latency but switching from

00:55:35 ◼   ► using built-in fonts to web phone right

00:55:38 ◼   ► that it it really affects people who are

00:55:40 ◼   ► on high latency connection yet like for

00:55:43 ◼   ► example all of our friends down in New

00:55:46 ◼   ► Zealand right which you know is like

00:55:49 ◼   ► isolated and sort of has like a crappy

00:55:51 ◼   ► connection to the rest of the entire

00:55:53 ◼   ► internet right I i know that that

00:55:58 ◼   ► depending on where your how you're

00:56:00 ◼   ► serving your websites where you're

00:56:01 ◼   ► getting them from that that delay

00:56:04 ◼   ► between the initial page render and when

00:56:06 ◼   ► the actual phone kicks in is is even

00:56:08 ◼   ► worse down there

00:56:09 ◼   ► I've had one complaint from folks about

00:56:11 ◼   ► it i haven't had one there was some

00:56:12 ◼   ► someone running some bizarre butu blah

00:56:16 ◼   ► blah blah and that had a complete but

00:56:18 ◼   ► everyone else is this was I was worried

00:56:20 ◼   ► that there was some part of the

00:56:21 ◼   ► demographic there was gonna be some

00:56:23 ◼   ► technology some browser i wasn't able to

00:56:25 ◼   ► support had one complaint and it was

00:56:27 ◼   ► completely edge case a linux

00:56:30 ◼   ► distribution which was satisfying for me

00:56:32 ◼   ► I felt like I was a little bit ahead of

00:56:34 ◼   ► the times but it's not it's not at all

00:56:37 ◼   ► we've already blown past the hour mark

00:56:38 ◼   ► and I promised bunch of people that the

00:56:40 ◼   ► show would only be an hour long but

00:56:42 ◼   ► right we're gonna we're gonna head

00:56:43 ◼   ► towards the finish working towards the

00:56:45 ◼   ► finish

00:56:46 ◼   ► let me do the second sponsor read going

00:56:48 ◼   ► in and then we've got a couple of other

00:56:49 ◼   ► things i want to cover before before I

00:56:51 ◼   ► let you go on and our second sponsor it

00:56:54 ◼   ► this to me is is serendipity

00:56:57 ◼   ► this is a delightful one-two punch of

00:56:59 ◼   ► sponsors uh is our second sponsor is a

00:57:04 ◼   ► photo delight

00:57:06 ◼   ► it's an app for the iPad from from our

00:57:09 ◼   ► friends at global delight a photo

00:57:12 ◼   ► delight is a photo colorizing app for

00:57:17 ◼   ► iPad so you got our first sponsor heelys

00:57:20 ◼   ► all about black and white photography

00:57:22 ◼   ► now we've got an ipad app that's all

00:57:25 ◼   ► about color photography on the ipad i

00:57:28 ◼   ► feel lied to me that serendipity

00:57:30 ◼   ► I mean that's this to me is is is a sign

00:57:32 ◼   ► that the universe works now

00:57:36 ◼   ► photo delight lets you create a really

00:57:39 ◼   ► cool pictures out of ordinary snapshots

00:57:42 ◼   ► and it's got just really they've got

00:57:45 ◼   ► they call it smart touch that lets you

00:57:47 ◼   ► adjust your photo with you know just by

00:57:51 ◼   ► touching it in and put your finger on

00:57:53 ◼   ► spots and I you can do color spill you

00:57:58 ◼   ► just put color right there and it's real

00:58:00 ◼   ► smart about what it does as you touch

00:58:02 ◼   ► the photo it detects the color you want

00:58:04 ◼   ► to highlight by your touch on that part

00:58:07 ◼   ► of the image and it continues to reveal

00:58:09 ◼   ► only that color in the image wherever

00:58:12 ◼   ► else you move your finger without

00:58:14 ◼   ► lifting it and you could produce is

00:58:18 ◼   ► really really amazing footage you have

00:58:20 ◼   ► to kind of do you have to try it to see

00:58:22 ◼   ► what i mean but it really produces

00:58:23 ◼   ► striking images without spending a lot

00:58:26 ◼   ► of time

00:58:27 ◼   ► zooming in and the racing and stuff like

00:58:31 ◼   ► that it's it's it's just a really quick

00:58:34 ◼   ► way with just a couple of quick taps on

00:58:37 ◼   ► the parts of the photo you want to

00:58:38 ◼   ► highlight to really really make it super

00:58:40 ◼   ► vibrant and you know more or less more

00:58:44 ◼   ► cowbell

00:58:45 ◼   ► it's one of my that we just the wife and

00:58:48 ◼   ► I just went to Yellowstone with the kids

00:58:50 ◼   ► and literally eighty percent of time on

00:58:55 ◼   ► the iphone is sitting there between the

00:58:57 ◼   ► two of us battling on Instagram and

00:59:00 ◼   ► seriously and she's better than I am by

00:59:03 ◼   ► the way just so everyone knows but it's

00:59:05 ◼   ► a it's because I've got a set of

00:59:09 ◼   ► photo editing apps that we have and that

00:59:11 ◼   ► in the goal for each of us is what

00:59:13 ◼   ► combination of these apps and they're in

00:59:15 ◼   ► their set of features can we use to like

00:59:17 ◼   ► outdo the other person this is sitting

00:59:19 ◼   ► in bed at nine doing photo processing

00:59:21 ◼   ► right who would have imagined right I've

00:59:24 ◼   ► got an entire page

00:59:27 ◼   ► why don't you come home screen p.m. on

00:59:29 ◼   ► my iphone that is just for diddling a

00:59:32 ◼   ► picture that's gonna go to Instagram

00:59:34 ◼   ► photo delight for the ipad no it means

00:59:38 ◼   ► the highlights the new version is to

00:59:40 ◼   ► point out let me just there's the

00:59:41 ◼   ► highlights and we just read these

00:59:42 ◼   ► highlights is great gorgeous UI for the

00:59:45 ◼   ► retina display check totally agree it is

00:59:47 ◼   ► absolutely pixel-perfect on the retina

00:59:49 ◼   ► iPad in parentheses 3i they're

00:59:53 ◼   ► intelligent smart touch ensuring that

00:59:56 ◼   ► that the parts of the photo you touch

00:59:59 ◼   ► that

00:59:59 ◼   ► that

01:00:00 ◼   ► the parts that get highlighted you get

01:00:02 ◼   ► to color eyes photos of up to 20

01:00:04 ◼   ► megapixels

01:00:05 ◼   ► I mean I don't even know where you're

01:00:06 ◼   ► going to get 20 megapixel pictures onto

01:00:08 ◼   ► the iphone ipad but that's what it

01:00:09 ◼   ► supports up to so you're all set

01:00:11 ◼   ► brush settings accidental stroke

01:00:14 ◼   ► correction options pinch pan gestures

01:00:16 ◼   ► for finer adjustments its integrated

01:00:19 ◼   ► with iOS's Twitter and Facebook sharing

01:00:22 ◼   ► you can share to flickr you can share

01:00:24 ◼   ► the photobucket or by email you can send

01:00:27 ◼   ► it anywhere you want and they've got a

01:00:29 ◼   ► contest they've got a contest where

01:00:31 ◼   ► there's a photo colorizing contest share

01:00:33 ◼   ► a pic when a gift where a user can

01:00:35 ◼   ► participate to win a twenty-dollar

01:00:36 ◼   ► itunes gift card and you can find more

01:00:40 ◼   ► details on their website at

01:00:42 ◼   ► www.google.com global delight calm and

01:00:49 ◼   ► their app is called photo delight and

01:00:50 ◼   ► you can find out more about the contest

01:00:52 ◼   ► there and buy it by the app for the iPad

01:00:54 ◼   ► and and I recommend it completely it's a

01:00:58 ◼   ► great great app you know your wife your

01:01:02 ◼   ► wife's Instagram account to me is almost

01:01:05 ◼   ► like a fake Instagram account where it's

01:01:08 ◼   ► like it's like the the like like that

01:01:12 ◼   ► the account that Instagram would show in

01:01:15 ◼   ► the appstore screenshots for what do you

01:01:18 ◼   ► do with instagram because it's it's all

01:01:21 ◼   ► of these like scenic landscapes right

01:01:24 ◼   ► and and I I don't know what she does i

01:01:28 ◼   ► don't know if if she's got like her own

01:01:31 ◼   ► personal jet airplane but it's like all

01:01:33 ◼   ► of a sudden it's like here's one where

01:01:35 ◼   ► it's like trees and woods and mountains

01:01:37 ◼   ► and Michael that's I think that's word

01:01:39 ◼   ► and that's where the lobsters live right

01:01:41 ◼   ► and the next one is like a desert

01:01:42 ◼   ► landscape and the next one is like the

01:01:44 ◼   ► ocean and the next one is is it it it

01:01:49 ◼   ► they're all over the place

01:01:50 ◼   ► I don't know how I don't know how it

01:01:51 ◼   ► happened I don't know where how she's

01:01:53 ◼   ► getting we live in Santa Cruz Mountains

01:01:55 ◼   ► in California and there's lots of the

01:01:57 ◼   ► the coasters I'm looking out the window

01:01:59 ◼   ► right now I can see the Pacific Ocean

01:02:00 ◼   ► we're in the middle of a redwood forest

01:02:02 ◼   ► and there's lots of diversity so but the

01:02:05 ◼   ► larger point is she's really fucking

01:02:07 ◼   ► good at this

01:02:07 ◼   ► which is incredibly annoying to me

01:02:09 ◼   ► because you know we obviously like how

01:02:12 ◼   ► many likes you get

01:02:13 ◼   ► that a right and she's got a far less

01:02:15 ◼   ► than me but ratio wise and just kicking

01:02:17 ◼   ► my ass I'm kicking my ass and she's all

01:02:20 ◼   ► its in i think i think i will I not

01:02:23 ◼   ► she's not gonna hear this because I'm

01:02:24 ◼   ► not gonna tell her about that i'm doing

01:02:26 ◼   ► the show by the way if you can hear this

01:02:28 ◼   ► is I think what she's good at and is in

01:02:31 ◼   ► its it's an important thing is if you

01:02:32 ◼   ► look at the rands the Rams instagrams I

01:02:35 ◼   ► go for like high contrast and deep

01:02:38 ◼   ► colors i think my composition is ok but

01:02:41 ◼   ► she goes with subtle right and it's in

01:02:43 ◼   ► its I don't do so because i feel like i

01:02:45 ◼   ► need to like turn up the knobs and

01:02:46 ◼   ► whatever direction as loud as she's very

01:02:48 ◼   ► good at like finding a great great great

01:02:51 ◼   ► look and then just make this subtle

01:02:53 ◼   ► changes supposed to like throw down the

01:02:55 ◼   ► Gotham or whatever you know intense you

01:02:57 ◼   ► know saturation that randy was going for

01:02:59 ◼   ► I i think that you and I are more or

01:03:02 ◼   ► less on par photography quality-wise

01:03:04 ◼   ► where you and I can take some pictures

01:03:06 ◼   ► are like wow that's pretty cool for a

01:03:08 ◼   ► picture you took with your phone right

01:03:09 ◼   ► your wife though is that she takes

01:03:12 ◼   ► picture of my cum on you took that with

01:03:13 ◼   ► your iphone you've gotta be kidding

01:03:15 ◼   ► you gotta be kidding me I i don't think

01:03:19 ◼   ► i could get a picture like that out of

01:03:20 ◼   ► my I 2500 dollar can 5d you're not

01:03:25 ◼   ► telling her this is everyone else that's

01:03:27 ◼   ► not too can't hear this because I'm but

01:03:29 ◼   ► she does and and you can vouch for that

01:03:31 ◼   ► she takes those pictures with the iphone

01:03:33 ◼   ► it's all iphone she wasn't having it I

01:03:34 ◼   ► do i do in my heart I do think she

01:03:36 ◼   ► cheats i think because i think there's

01:03:38 ◼   ► one there's one cheat

01:03:40 ◼   ► she took a picture with the kids at one

01:03:41 ◼   ► point I'm saying know that her pictures

01:03:43 ◼   ► every single day look like all iphone

01:03:45 ◼   ► sweater gun when it's going to talk

01:03:51 ◼   ► about their you know what I want to talk

01:03:53 ◼   ► about is a little bit on the website

01:03:56 ◼   ► that you surprised that Apple isn't

01:04:01 ◼   ► using web plans yet on the website

01:04:03 ◼   ► yeah i'm loading it just to make sure

01:04:07 ◼   ► that they didn't do it this morning

01:04:08 ◼   ► because you know that would be funny you

01:04:12 ◼   ► know it's you know I used to work at

01:04:15 ◼   ► Apple um it's just about to ask you the

01:04:18 ◼   ► convention you always have to ask after

01:04:20 ◼   ► you have to double-check with anybody

01:04:23 ◼   ► um yeah the website i gotta happen it's

01:04:29 ◼   ► gotta happen eventually and the same is

01:04:31 ◼   ► true for me though maybe it's just as

01:04:33 ◼   ► surprising that i'm not using web fonts

01:04:35 ◼   ► yet the plane with the website for me

01:04:37 ◼   ► even when we were there is it's like in

01:04:41 ◼   ► tonight my friends run it so I can you

01:04:43 ◼   ► know rip on him cuz they're my friends

01:04:44 ◼   ► but it's it's a beautiful beautiful

01:04:46 ◼   ► sight is it is it's gorgeous sight but

01:04:49 ◼   ► if you go look at it i mean there's this

01:04:51 ◼   ► isn't an application if you go like view

01:04:52 ◼   ► the source the amount of technology

01:04:55 ◼   ► behind the site is pretty low like when

01:04:57 ◼   ► you login to apple.com and answers you

01:04:59 ◼   ► don't I mean you can go to store and

01:05:00 ◼   ► that's an application and whatnot but

01:05:02 ◼   ► it's it's it's always felt in beautiful

01:05:05 ◼   ► to me but technology wise and i'm going

01:05:07 ◼   ► to get and now who's gonna yell at me

01:05:09 ◼   ► about this its indicated they didn't

01:05:11 ◼   ► haven't been leaning forward in terms of

01:05:15 ◼   ► in terms of the technology right

01:05:17 ◼   ► it'sit's a static it's not a static site

01:05:19 ◼   ► but it is a static site and it doesn't

01:05:21 ◼   ► surprise me and I know people are gonna

01:05:23 ◼   ► yell at me about that i would expect it

01:05:24 ◼   ► at some point here but then thinking

01:05:27 ◼   ► about Apple that you have to wonder it's

01:05:29 ◼   ► like there's probably some reason they

01:05:30 ◼   ► haven't done it like is it you know

01:05:32 ◼   ► because web fonts are big and be a huge

01:05:34 ◼   ► load up or whatever but there doesn't

01:05:37 ◼   ► i'm not surprised not like I'm sitting

01:05:39 ◼   ► at home i got haven't done well the

01:05:41 ◼   ► things I can think of our that a clearly

01:05:45 ◼   ► the everybody knows the homepage of any

01:05:47 ◼   ► site is the most right and i think the

01:05:49 ◼   ► homepage the actual apple.com homepage

01:05:52 ◼   ► is way more important Apple than it is

01:05:55 ◼   ► the most becomes hold it in the way that

01:05:57 ◼   ► the first impression of anything is more

01:06:00 ◼   ► important with apple like their stores

01:06:03 ◼   ► are nice and if you just like going to

01:06:05 ◼   ► the store and crawl into the corner and

01:06:08 ◼   ► just examine where the floor hits the

01:06:10 ◼   ► wall and look for dust bunnies you're

01:06:13 ◼   ► not going to find it at all around you

01:06:14 ◼   ► and the actual joint where the floor

01:06:18 ◼   ► hits the wall is just looks as new you

01:06:20 ◼   ► know maybe it's a ten-year-old apple

01:06:22 ◼   ► store in your local mall and still looks

01:06:24 ◼   ► brand new

01:06:25 ◼   ► but the thing that's most important

01:06:26 ◼   ► isn't the detail it's not like the

01:06:28 ◼   ► actual wow if you actually look at the

01:06:30 ◼   ► corner of this table where all the

01:06:32 ◼   ► iphones are setup it still looks like a

01:06:34 ◼   ► brand-new table right right on the

01:06:36 ◼   ► corner

01:06:37 ◼   ► things went off no scuff marks blah blah

01:06:38 ◼   ► but the thing is most important is what

01:06:41 ◼   ► it looks like from the outside when you

01:06:42 ◼   ► first step in right right is that first

01:06:45 ◼   ► impression and everything goes from

01:06:46 ◼   ► there

01:06:47 ◼   ► well it seems true for the homepage of a

01:06:48 ◼   ► website right and the homepage of apple

01:06:53 ◼   ► com it's all images there is no text

01:06:55 ◼   ► because they're actually it all is

01:06:57 ◼   ► it's not rendered in web our web browser

01:07:00 ◼   ► fonts you know like right

01:07:02 ◼   ► luton it's all rendered in the Apple

01:07:04 ◼   ► corporate myriad typeface but the way

01:07:08 ◼   ► they do it is by everything's an image

01:07:09 ◼   ► right i was just i was looking at the

01:07:12 ◼   ► present were talking I was doing and

01:07:13 ◼   ► that's one of the reasons that they

01:07:14 ◼   ► don't have to go and find all of these

01:07:16 ◼   ► headlines are actually images right and

01:07:19 ◼   ► it's already notified and maybe you know

01:07:21 ◼   ► you can

01:07:22 ◼   ► there's a WEC session where they explain

01:07:24 ◼   ► how they do it their way of serving

01:07:27 ◼   ► retina images to retina you know quality

01:07:30 ◼   ► displays and I sorry to interrupt your

01:07:33 ◼   ► the Scorsese iphone ad what did you do

01:07:37 ◼   ► you love it too jaded I know your fan so

01:07:39 ◼   ► I love scorsese and i'm not a hater on

01:07:42 ◼   ► these celebrity serie ads but i do feel

01:07:45 ◼   ► though here's the thing about the

01:07:47 ◼   ► Scorsese one that I feel I they're all

01:07:50 ◼   ► little cheating because they all make

01:07:52 ◼   ► Siri look a lot faster than Cirie

01:07:54 ◼   ► actually is sure in the thing with

01:07:56 ◼   ► Scorsese is Scorsese infamously is a

01:08:00 ◼   ► super fast talker and thinker like he's

01:08:05 ◼   ► a mile-a-minute talker that's that's his

01:08:07 ◼   ► thing and that's Martin Scorsese and in

01:08:11 ◼   ► addition to the fact that even if he

01:08:14 ◼   ► were like it in like the the like a

01:08:19 ◼   ► direct ethernet connection to the

01:08:21 ◼   ► backbone of the best backbone of the

01:08:24 ◼   ► ethernet in urbana illinois is not going

01:08:27 ◼   ► to get this sort of response time from

01:08:29 ◼   ► Cirie he's not in midtown Manhattan and

01:08:32 ◼   ► you go to New York and not home

01:08:35 ◼   ► I don't care if you're on verizon on

01:08:37 ◼   ► curvy on AT&T I don't care what you're

01:08:39 ◼   ► on the 3g service in midtown Manhattan

01:08:42 ◼   ► it mid tahay is sketchy right like it it

01:08:46 ◼   ► couldn't be more unrealistic in terms of

01:08:49 ◼   ► what

01:08:50 ◼   ► it's actually like interacting with

01:08:51 ◼   ► Syria that's the thing that gets me

01:08:52 ◼   ► about the right to good and I thought it

01:08:55 ◼   ► was not as clever as one it's a good ad

01:08:57 ◼   ► in terms of what Siri could be or will

01:08:59 ◼   ► be eventually but in terms of like what

01:09:02 ◼   ► you would actually get from Cirie while

01:09:04 ◼   ► you're in a cab and mid-cap it's like

01:09:06 ◼   ► that commercial in real time would take

01:09:09 ◼   ► 90 minutes

01:09:10 ◼   ► yeah it would be like a feature film and

01:09:14 ◼   ► also the fast-talking beginning those

01:09:16 ◼   ► you be getting those a I'm sorry Martin

01:09:18 ◼   ► I don't you mean Bible it right because

01:09:20 ◼   ► he's talking so that has right I I

01:09:23 ◼   ► thought it was kinda interesting that

01:09:24 ◼   ► they gave a white iphone because i think

01:09:26 ◼   ► it's very clear that's because the cab

01:09:28 ◼   ► is a dark atmosphere and sort of wearing

01:09:29 ◼   ► a dark thing and it actually i think is

01:09:31 ◼   ► I think Martin Scorsese if he has an

01:09:34 ◼   ► iphone really carries one he's a black

01:09:35 ◼   ► iphone guy totally agree with that are

01:09:37 ◼   ► you black or white right now all you

01:09:39 ◼   ► know

01:09:40 ◼   ► come on oh yeah I can't believe you had

01:09:42 ◼   ► to ask what do you do i do you i'm not

01:09:46 ◼   ► sure about you you might be a white

01:09:48 ◼   ► iphone i am a white iphone and i think i

01:09:50 ◼   ► got inception down that too because i

01:09:53 ◼   ► had black twice and and I'm like a new

01:09:57 ◼   ► phone i'm gonna get the white but then i

01:09:59 ◼   ► went back and i think these ads are all

01:10:01 ◼   ► changed now after after they announced

01:10:03 ◼   ► the most recent iphone and i went back

01:10:04 ◼   ► and look at the advertising and i'm

01:10:06 ◼   ► pretty sure that the the White was more

01:10:10 ◼   ► prominently featured and now i'm just

01:10:12 ◼   ► sitting there weathering I've gotten

01:10:14 ◼   ► figure out whether i got manipulate or

01:10:15 ◼   ► not into getting a welcoming I just

01:10:17 ◼   ► wanted a change of scene in the white is

01:10:18 ◼   ► beautiful by the way but I I'm feeling

01:10:22 ◼   ► manipulated because i think they really

01:10:23 ◼   ► pushed it and i think that is one of the

01:10:25 ◼   ► reasons that I actually decided to make

01:10:27 ◼   ► the switch on the most recent i'm going

01:10:29 ◼   ► back to black its that's that that's the

01:10:31 ◼   ► only one for me this is an old story and

01:10:34 ◼   ► i'm sure i've told this before like that

01:10:36 ◼   ► long ago episode of the talk show i've

01:10:37 ◼   ► probably told it to you personally

01:10:40 ◼   ► because you hung out with me and my wife

01:10:42 ◼   ► if it's it's a good story is that when

01:10:45 ◼   ► the iphone 4 1st was announced

01:10:49 ◼   ► I and my wife and I were both want

01:10:53 ◼   ► hey I get one every year she was

01:10:54 ◼   ► definitely on pace for a new phone and I

01:10:57 ◼   ► said you should get the white one

01:10:59 ◼   ► I've seen it because i was at the press

01:11:01 ◼   ► event where r WC where they announced it

01:11:03 ◼   ► and I say

01:11:03 ◼   ► it's beautiful I don't want it I'm gonna

01:11:06 ◼   ► get black I get black everything I just

01:11:08 ◼   ► if anything is available in black I just

01:11:09 ◼   ► get in black anything cars bones if

01:11:13 ◼   ► there's a black option i just get black

01:11:15 ◼   ► that went to the right and i said but

01:11:19 ◼   ► trust me this thing is beautiful the

01:11:20 ◼   ► white one is great and then we're gonna

01:11:22 ◼   ► solve this problem we've had since the

01:11:24 ◼   ► iphone came out where there's two phones

01:11:26 ◼   ► on the kitchen counter right in their

01:11:28 ◼   ► identical and we don't you gotta turn it

01:11:30 ◼   ► on to see you know see whose is whose

01:11:32 ◼   ► and you're never going to accidentally

01:11:34 ◼   ► pick up the you know each other's phone

01:11:35 ◼   ► and she said okay I'm in and then of

01:11:39 ◼   ► course the white iphone infamously took

01:11:42 ◼   ► apple like 10 months learn and by the

01:11:46 ◼   ► time it actually came out you know

01:11:49 ◼   ► there's the rumor was that there was a

01:11:51 ◼   ► new iphone coming and that actually

01:11:53 ◼   ► turned out to be false because it didn't

01:11:55 ◼   ► come out the iphone 4s didn't come out

01:11:57 ◼   ► until october but it was a real source

01:11:59 ◼   ► of of marital stress in in my life

01:12:02 ◼   ► because I got blamed for this

01:12:05 ◼   ► I'm sure she didn't bring that up and

01:12:06 ◼   ► doesn't continue to bring that up like

01:12:08 ◼   ► every week hour or so she ended up not

01:12:12 ◼   ► getting a new phone until the forest

01:12:13 ◼   ► came out but she did get white and in

01:12:15 ◼   ► fact though she does love it and loves

01:12:17 ◼   ► the white but still I I get blamed for

01:12:20 ◼   ► like the lost 18 months of her having

01:12:22 ◼   ► the janky old 3gs on but yeah it's I

01:12:29 ◼   ► think the weight is great but that it's

01:12:32 ◼   ► funny it is funny too though to think

01:12:33 ◼   ► that it then it's like one of those

01:12:35 ◼   ► things are like at the time it was

01:12:37 ◼   ► amusing and we thought about it and then

01:12:39 ◼   ► we've sort of like forgotten it but like

01:12:41 ◼   ► mighty Apple couldn't ship a white

01:12:44 ◼   ► iphone yeah i still think that's one of

01:12:47 ◼   ► the most interesting things to happen in

01:12:49 ◼   ► the last 10 years like this company that

01:12:50 ◼   ► we sort of think can do no wrong and as

01:12:54 ◼   ► you know infinitely powerful couldn't

01:12:59 ◼   ► ship a white iphone that they were

01:13:01 ◼   ► apparently convinced that they could you

01:13:03 ◼   ► know we're ready to ship two weeks later

01:13:06 ◼   ► in june to 2010 I wasn't there when I

01:13:09 ◼   ► was happening but um I mean it feels

01:13:11 ◼   ► right to me it feels like I mean they

01:13:12 ◼   ► remember the rumors they're rumors were

01:13:14 ◼   ► that when we got hot like you start to

01:13:16 ◼   ► see discoloration

01:13:17 ◼   ► this amazing to me that that feels very

01:13:19 ◼   ► apple right they went to the shaking big

01:13:21 ◼   ► period or whatever that like last month

01:13:23 ◼   ► or so of like a qualification and they

01:13:25 ◼   ► found that there was a slight

01:13:26 ◼   ► discoloration or whatever it was

01:13:29 ◼   ► this is actually i think is very apple

01:13:31 ◼   ► which is like they're like you know we

01:13:32 ◼   ► don't ship crap right and right after

01:13:34 ◼   ► three months if you're seeing a little

01:13:36 ◼   ► discoloration where it's hot it's like

01:13:38 ◼   ► that is in every single phone is going

01:13:41 ◼   ► to be returned at that point so this is

01:13:42 ◼   ► like something like that the other the

01:13:44 ◼   ► other room and maybe it was a little bit

01:13:45 ◼   ► of column a and a little bit of column

01:13:47 ◼   ► be

01:13:48 ◼   ► I thought the other rumor was that there

01:13:52 ◼   ► was like light leakage that the bike

01:13:54 ◼   ► ride the camera right so like photos

01:13:57 ◼   ► wouldn't look as good because there was

01:13:59 ◼   ► light coming in to hit the center that

01:14:01 ◼   ► wasn't coming in from the lens or

01:14:02 ◼   ► something like that

01:14:03 ◼   ► yeah but whatever you know so my out my

01:14:05 ◼   ► guess is maybe it was like all of the

01:14:07 ◼   ► above right was discoloration and there

01:14:09 ◼   ► was some light leakage and that day

01:14:10 ◼   ► because there's a I like if you look at

01:14:14 ◼   ► the schematics the white one has I get

01:14:16 ◼   ► different grill around on camera but you

01:14:20 ◼   ► I'm sure you notice this because you've

01:14:21 ◼   ► got friends you know you you did work

01:14:23 ◼   ► there you've got friends who are there

01:14:25 ◼   ► is that the one of the most interesting

01:14:26 ◼   ► things is wet and I noticed this when I

01:14:28 ◼   ► was there for the antenna gate event

01:14:33 ◼   ► when they had the the hey hey you better

01:14:36 ◼   ► come out here we gotta deal with this

01:14:37 ◼   ► antennagate situation and that was a

01:14:39 ◼   ► special press event on campus had been

01:14:41 ◼   ► while so it was like august i think 2010

01:14:46 ◼   ► like two months after the iphone for it

01:14:49 ◼   ► shipped and two months where the only

01:14:51 ◼   ► one that ship was the black one and you

01:14:53 ◼   ► go to the campus and you see employees

01:14:55 ◼   ► walking around and half of them had

01:14:56 ◼   ► white iphone right and it was like

01:14:59 ◼   ► you're in this bizarro universe on

01:15:01 ◼   ► campus where the white iphone existed

01:15:03 ◼   ► and it was like whoa

01:15:07 ◼   ► the only other place that I had seen was

01:15:11 ◼   ► on the the table where at wec where they

01:15:14 ◼   ► add the one set up for the press but you

01:15:16 ◼   ► went to the campus and employees had

01:15:18 ◼   ► them like this lala land where where's

01:15:20 ◼   ► you know stuff that isn't available to

01:15:23 ◼   ► the public people just walk around with

01:15:24 ◼   ► wonderland

01:15:26 ◼   ► on one of the things i speculated on in

01:15:28 ◼   ► my piece earlier this week on the retina

01:15:30 ◼   ► macbook pro is what font Apple might use

01:15:35 ◼   ► as the system fun for Mac os10 if they

01:15:38 ◼   ► switch from Lucinda lucida grande grande

01:15:41 ◼   ► grande Grande google could all grande'

01:15:44 ◼   ► lucida grande Grande i don't know i

01:15:48 ◼   ► immediately thought that I should ask

01:15:49 ◼   ► you since you're gonna shoot you in a

01:15:50 ◼   ► few of you feel for that even a opinion

01:15:53 ◼   ► on that you know I thought about it I

01:15:54 ◼   ► was thinking about last night that I

01:15:56 ◼   ► don't know what it is but the thing

01:15:58 ◼   ► about it is you know i think it's i

01:16:00 ◼   ► think it's going to be some vatika

01:16:01 ◼   ► variant but um and my opinion is it's

01:16:06 ◼   ► more the intent of what it's there it's

01:16:07 ◼   ► it needs to be very readable and just

01:16:09 ◼   ► very ignore aliff you will write it just

01:16:12 ◼   ► has to be really you don't want it you

01:16:14 ◼   ► don't want to see it right it has to be

01:16:15 ◼   ► something which there is an elegance to

01:16:17 ◼   ► it there is there is a pirate ability to

01:16:20 ◼   ► it has a lot of the things that

01:16:21 ◼   ► characteristic of Lucinda's but wait it

01:16:24 ◼   ► just it isn't zero flash right because

01:16:27 ◼   ► this is the this is the system phone

01:16:28 ◼   ► right it's going to be something which

01:16:30 ◼   ► it's just it's vanilla beautifully

01:16:33 ◼   ► vanilla

01:16:33 ◼   ► what do you think I my guess is it's

01:16:37 ◼   ► gonna be helped that they're going to

01:16:39 ◼   ► switch to help that ago and i do think i

01:16:41 ◼   ► actually do that i had this is like this

01:16:43 ◼   ► is an article that is in my drafts

01:16:45 ◼   ► folder i like and it's probably two

01:16:48 ◼   ► sentences and a bunch of gibberish words

01:16:50 ◼   ► but next thing about all is that I do

01:16:53 ◼   ► think i think that one of the most

01:16:54 ◼   ► interesting design decisions

01:16:56 ◼   ► Apple has ever made in 30 years of

01:17:00 ◼   ► corporate history is the choice of

01:17:03 ◼   ► helvetica as the system font for iOS

01:17:06 ◼   ► right because helvetica is sort of the

01:17:15 ◼   ► most obvious font that they could have

01:17:18 ◼   ► chosen right it is a great face it is

01:17:21 ◼   ► you know it's super famous it's maybe

01:17:23 ◼   ► you know I it's the font that actually

01:17:25 ◼   ► has a documentary named after it

01:17:27 ◼   ► it's a font that people who don't even

01:17:28 ◼   ► really think about fonts have at least

01:17:30 ◼   ► heard of even if they can't identify it

01:17:33 ◼   ► I'm but what sort of what makes

01:17:37 ◼   ► helvetica so famous is that

01:17:39 ◼   ► it is so neutral right right

01:17:44 ◼   ► internets it's almost the non fund like

01:17:48 ◼   ► I remember when I first got a mac

01:17:50 ◼   ► thinking and I didn't really even know

01:17:53 ◼   ► what its like before I really became

01:17:56 ◼   ► even informed about typography but I was

01:17:58 ◼   ► intrigued by the font menu and that i

01:18:01 ◼   ► could do is select all go to the font

01:18:03 ◼   ► menu and make what i just wrote look

01:18:06 ◼   ► different and I remember thinking that

01:18:10 ◼   ► are actually not even thinking that it

01:18:15 ◼   ► was sort of a of course it has to be

01:18:17 ◼   ► this way that of course in any word

01:18:20 ◼   ► processing document when you make

01:18:22 ◼   ► command n and make a new document and

01:18:25 ◼   ► just start typing on course it's going

01:18:27 ◼   ► to be 12-point helvetica right because

01:18:30 ◼   ► that's the font that you haven't chosen

01:18:33 ◼   ► a fund that's the okay you're just

01:18:36 ◼   ► starting and this is neutral and we're

01:18:38 ◼   ► not going to assume that this is

01:18:39 ◼   ► supposed to feel friendly we're not

01:18:41 ◼   ► going to assume it's supposed to feel

01:18:42 ◼   ► formal was conditional it's just the

01:18:46 ◼   ► words right and it's America nobody ever

01:18:49 ◼   ► says it's a great fun but nobody ever

01:18:50 ◼   ► says wow that is an interesting choice

01:18:53 ◼   ► for a font like you are a brilliant

01:18:57 ◼   ► designer for having chosen helvetica but

01:19:00 ◼   ► that's what they chose for iOS and you

01:19:03 ◼   ► know any other thing about choosing that

01:19:04 ◼   ► for iOS is that helvetica is you know

01:19:07 ◼   ► it's not free you know is I think

01:19:10 ◼   ► linotype owns the license to it but it's

01:19:13 ◼   ► certainly widely available on any other

01:19:15 ◼   ► company and in fact you can see there's

01:19:17 ◼   ► a whole bunch of android phones that

01:19:19 ◼   ► that it doesn't ship as part of the

01:19:21 ◼   ► default android distribution but the the

01:19:24 ◼   ► add-ons from companies like Samsung and

01:19:26 ◼   ► HTC inevitably use helvetica for like

01:19:30 ◼   ► the home screen widgets you know the

01:19:32 ◼   ► clock and the date and time and the

01:19:34 ◼   ► weather and stuff like that because you

01:19:37 ◼   ► know it's automatic everybody can have

01:19:39 ◼   ► access to America but it is i mean

01:19:41 ◼   ► that's the that's the point about a

01:19:43 ◼   ► really good face is I mean unless you're

01:19:45 ◼   ► doing something you know comics & Z and

01:19:47 ◼   ► then horrific like that

01:19:48 ◼   ► the point is it needs to kind of stay

01:19:49 ◼   ► out of the way and when I go look at the

01:19:51 ◼   ► web fonts on Iran's and repose right now

01:19:53 ◼   ► it's they still give me joy but at the

01:19:56 ◼   ► end of the day I want them to get out of

01:19:57 ◼   ► the way so that people can get to the

01:19:58 ◼   ► message you know so it's there's there's

01:20:00 ◼   ► that balance you want to you want to

01:20:02 ◼   ► strike of highly readable but you know

01:20:04 ◼   ► but also just get the hell out of the

01:20:06 ◼   ► way so i can get the words the knock

01:20:10 ◼   ► against helvetica is that or one of the

01:20:13 ◼   ► knocks against it especially for uses a

01:20:15 ◼   ► system font is that it's a font that not

01:20:20 ◼   ► only is it hard to distinguish certain

01:20:24 ◼   ► similar characters in some cases it's

01:20:27 ◼   ► actually like impossible without the cut

01:20:29 ◼   ► surrounding context and the best you

01:20:31 ◼   ► know famous example is capital I

01:20:34 ◼   ► lowercase L in the numeral one right now

01:20:39 ◼   ► the one in Helvetica is a little