7: Hot Ladies in Movies, with John August and Adam Lisagor
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there's pictures boomers with java group
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so here's the funny thing about the
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theme song is is a month ago Adam was on
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talk show and we're talking about the
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show itself and and the name of the show
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and should i have changed the name and
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Adam had the idea that I could just
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change the name to anything and it would
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have avoided some controversy and he'd
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still listen to it even if I called the
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show picking boogers with John and as
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the week went on I went back to that and
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I said you know what'd be funny if you
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and and some of your Hollywood bigshot
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friends could put together a little
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gimmicky 15 second theme song for the
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show I presumably you know pretending as
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a gag that the show is called pickin
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boogers with John and Adam took this and
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ran with it with your power Alex
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Einstein I don't want ya one scene i
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went out to all the points i went up i
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went to all the big hitters first no one
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was available I wanted to elephant he
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couldn't do me a favor he's alive he's
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done too many favors i went on to john
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williams who did Star Wars don't know if
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you're familiar
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none of those guys are available so I
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called my palate Alex Weinstein who was
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on par so it actually turned out well
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because they're I worked out well
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serendipitous because i'm working on a
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project with john august you have
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mentioned to your guests are yet but
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we're on the phone with were on the
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skype with john august right now i'm
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working on a magic
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hey John hey we're working on a project
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together that required some music as
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well and so I sort of i was able to get
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to two piece of music and one by having
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Alex compose something for the john
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august project and then tack on some
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lyrics some vocals I helped out with the
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vocals for picture pic for picking
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boogers with john and i think i think it
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turned out okay Nate are not pretty
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pretty pretty rockin yeah yeah a few
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months people that will hear the other
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use of that melody is something that
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Adam and I are working on
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that could be great yeah well here's the
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thing has gotten out of control is the
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idea was we do it it would be a one show
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would open with it and had now the talk
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show as a theme song and it's this goofy
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thing and I thought it was great and a
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lot of people have you know laughed at
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but here's the thing it's gotten out of
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control it is for three weeks in a row
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it has been the number-one single in the
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itunes store in Germany I had no idea
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where that has sold one copy outside
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Germany my mom bought it and it's been
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the number-one single in germany for
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three weeks and everybody who listens to
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the talk show in Germany is mad now that
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the show doesn't open with it every week
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yeah and I don't know what to do yeah
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it's tough out there you wouldn't think
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a 15-second little jingle would be a top
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single but you never know Germans have
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their own taste
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yeah tension route attention spans get
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shorter and shorter it's it's out of
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control so here it is its back and and
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you know I want to thank Alex Weinstein
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for the great work on it sandy thanks
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for the vocals and I don't know what to
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do i guess i guess the new show is
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picking boogers with John this week it's
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picking boogers with John's because we
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like you said we have john august with
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yeah happy to be here I'm very excited I
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don't think it's very exciting for both
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of us johns at Grover's not going to say
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so but it's very exciting for him to it
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is very exciting i had ever had how long
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now you have known you for a year now
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ya think so that's when we've been we've
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been internet friends
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yeah yeah and again it's that the
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serendipity Living Los Angeles by former
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assistant match met at a party said that
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who you're working for and we have lunch
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and that's the great thing about living
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in the same town you can do things like
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also it's living in a town where the
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tech community is sort of comparatively
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small to the entertainment industry and
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so you started know ye i feel like we
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know a lot of the same people it's sort
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of a small embedded community here
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definitely especially in the community
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that actually makes software which you
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yeah and so I about a year ago we did ft
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x reader and I wanted a video that had
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Adams kind of feel so we did it
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ourselves we didn't invite added into
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do it would serve used some of his I
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don't know his style its servi the dried
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roll style that Adam just and it's been
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a pleasure now dash to work on something
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for real with him and not just ate the
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style it doesn't that it's been really
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fun project to the best way I can
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describe it is exactly the name of of
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atoms production company sandwich video
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right that it's it's a style of itself a
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sandwich video like if you said hey I've
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got a new app and I I need to make a
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sandwich video for it if you lower case
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sandwich video instead of you know
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capital with the trademark you know what
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you know what you're talking about
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yeah the story is the other choice just
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going to use his name as an adjective
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and you're set yeah
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oh my god I was so flattered when you
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when you when you I think you did that
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one time and it floored me but but you
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make the software that you make is for
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is to serve the is to serve our industry
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and and specifically free mostly for
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screenwriters correct
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definitely so we have 2x reader which is
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a app for the iPad and for the iphone
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it's just one of those scratching your
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own niche we had this final draft files
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that there was no way to read them on
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your iPad that you can see the dropbox
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but you'd open them baby gibberish and
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final draft was very slow and making an
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app for it so we just made our own app
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and second it was Bronson watermark
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which is i I needed water moccasin
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scripts and this was an applicant's
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exist the way I wanted it to exist and
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so we made it and it's been fun to be
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able to put those out in the world and
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it's hugely useful one and and it's like
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then and your team that helps you you
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make this stuff design and code it is
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really great at it just making simple
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elegant supremely useful software for
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this just just for people like you
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yeah that's the goal is to keep it you
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know I wanted to build software that you
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never had to look at instructions you
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could use it once a month you never have
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to relearn anything and that so I try
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just keep buttons away from it
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so for talk show listeners who don't
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know John it is super successful
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screenwriter movie director
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I mean justjust some of the the movies
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you've worked on you directed the movie
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that wrote and directed the nines I i
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mean i don't i don't think we have time
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to list all the movies you've written
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but Charlie and the Chocolate Factory
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I don't know what else what are the big
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heads go with my first movie go of
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course love that movie so you mr. an
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angel will remember go and I was like
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are you know we got produced how in the
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world is that title still available i
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don't know i was very lucky and the
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weird thing about title protection is
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you can actually have multiple movies
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with the same title it's not like an app
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store app we're like once there's one
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angry birds there can be no other angry
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birds the titles are controlled by the
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mpaa and you can register a title that
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you are about to make a movie and other
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studios can challenge you on that title
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but you can have multiple movies with
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the same title it does happen and go was
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available at the time we started
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shooting the movie when we're doing the
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nines we had to go through a title fight
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over the other movies that had nine in
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the title so the whole nine yards
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there's a movie called died in which the
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animated movie section and section 9
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there's the rob marshall directed
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musical of nine but we were the first
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person to get in on this level with
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first time to register and so we
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negotiated with the other people and we
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got our title right away a really cool
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movie I don't know if I've said if I
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talk like a person i watched it it's on
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netflix correct yeah which is a great
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way to watch it so you know if you're up
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at two in the morning and you feel like
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watching a movie you watch that and be
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confused and perplexed for a while
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yeah he's great movie for the talk show
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audience with i'm presuming there's a
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lot of video game fans in the audience
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it said you know it dining it right up
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the alley of the sort of nerds who like
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the stuff we do and yeah it's a thinkers
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definitely it's going to be where you
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watch it and then you go on Twitter and
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your first tweet is I just watch this
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movie I don't know if I liked it but i'm
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thinking about it and what about with
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in the title protection what about was
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there anything any anybody bring up an
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argument about making like two sequels
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27 exactly noted the other numbers the
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eighth could fit in there someplace
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yeah stuff happens to another head in
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the head in the box and actually our
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title art for the US market does that
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thing at seven does we're like bees are
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actually nines and I'm not crazy about
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what they did but you have very little
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control over that thing but they're
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trying to draft off the seventh wait
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seven used the seven as the video and
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seven we use the nine as the e the nines
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yeah the other thing and I i just know
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that you know I don't know how much this
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is news to the people listen to the show
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but i know that the people who listen to
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my show are huge fans of markdown the
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little text format then I'd i put
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together a couple years ago for writing
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for the web and I think it was one of
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the first times you ever wrote to me and
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everyone fireball it was like way back
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on my 2004 and you know I certainly
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recognize your name and you said luck at
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the whole industry runs on the screen
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screenwriting industry in hollywood runs
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on this app called final what's the
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final draft and it's sort of like the
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Microsoft Word of screenplay writing
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where it's no big and it's it's
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entrenched and nobody really likes the
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app and then we're gonna be great if you
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could do the screenplay writing what
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markdown did for web writing and just
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get it all out of the way use whatever
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simple text editor you want and do
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something like that and we noodle a
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couple ideas but i I couldn't really
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think about it anyway you took the idea
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though and have run with it and it's a
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real thing right
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it's called fountain and it really drops
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off a lot of the ideas of markdown which
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is it's a plain text format that you can
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write in any text editor any device
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anywhere you can read an email but it's
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just it's a way of laying out the text
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on the page that feels really natural
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and then there's very simple algorithms
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for converting from that to something
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that looks like a real screenplay and so
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i used some of the ideas behind that two
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scripts which is a little way of showing
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little bit of a screenplay in a blog
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post which demanded for you
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I do stuff that actually need my blog
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comments i want to have these little
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bits of screenplay and I used to create
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a little format for doing that is really
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shouldn't give credit to mask words who
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runs a prolapse block i think is friends
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with adam as well right yeah same so it
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seemed that odd intersection of of tech
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in the film industry that that there
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aren't very many people in this
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intersection so much the number is
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growing but i think you and i you and he
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and I are sort of share that commonality
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yeah so he was working on the same kind
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of idea and we just joined forces and
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sort of merge the standard figure out
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what would work best for most writers
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and so we launched fountain and people
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seem to really like it and who the on
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your team how many people are on your
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two years alone three people so there's
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me there's no you selfie is our coder
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and ryan nelson who does all the art
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graphics and makes things look lovely
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and really it's it's three part-time
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employees because i'm mostly scream and
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mostly doing other stuff but obviously
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these projects Nina is a full-time
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student but she does this serve on his
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off hours and Ryan does all the stuff
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for the blog and then i have to do this
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these products as it comes up so like
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Ryan's first project was tired and wants
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to do less I'm to be which was a plugin
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for safari or chrome that makes i am to
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be looked less terrible and what's up
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you know he was able to get that going
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and I saw those opportunities to throw
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fix the other things in the world and
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annoy pain what's the deal with IMDb and
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why does anything
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►
why does it get more terrible as the
00:12:42
◼
►
years go on I started I google problem
00:12:47
◼
►
where if you ever look at the old
00:12:48
◼
►
screenshots of google you know there
00:12:50
◼
►
were only like two ads and it was like
00:12:51
◼
►
the first things you saw with the
00:12:52
◼
►
results you wanted and they just keeps
00:12:54
◼
►
shoving more and more stuff at the top
00:12:56
◼
►
of the page and push down the results
00:12:57
◼
►
you really want i think people are
00:12:59
◼
►
probably clicking on some of those ads
00:13:01
◼
►
and because they're clicking on the
00:13:02
◼
►
other stuff they feel like they can push
00:13:04
◼
►
down the credits and everything else
00:13:05
◼
►
that you probably really want to see and
00:13:08
◼
►
its people in the pages fuller and
00:13:09
◼
►
fuller and most of the job of our
00:13:12
◼
►
plug-in is just use jQuery to hide the
00:13:14
◼
►
stuff we want to hide right
00:13:16
◼
►
have you met with the massive things to
00:13:20
◼
►
page other than just get rid of all the
00:13:21
◼
►
stuff you don't want to say sort of like
00:13:23
◼
►
Instapaper just for IMDb pages in live
00:13:26
◼
►
as the pages love absolutely or like
00:13:28
◼
►
that reader button that Apple house in
00:13:31
◼
►
safari that sort of strips away
00:13:32
◼
►
everything else right you guys remember
00:13:33
◼
►
the original IMDb interface
00:13:36
◼
►
I don't the original IMDb interface was
00:13:40
◼
►
not it wasn't a website it was an email
00:13:43
◼
►
service you you eat you you this is you
00:13:46
◼
►
Adam you were probably like six years
00:13:47
◼
►
old yeah I was six I don't I don't
00:13:49
◼
►
remember that Isis is like 95 96 i was
00:13:52
◼
►
in college and my senior year I loaded
00:13:54
◼
►
up on all these i had gotten all my
00:13:56
◼
►
computer science stuff out of the way
00:13:57
◼
►
and I had all these free electives I
00:13:59
◼
►
loaded up on film classes and services
00:14:04
◼
►
like probably 96-95 in the 96 and the
00:14:07
◼
►
IMDb interface was you'd email forgive
00:14:09
◼
►
the address was but there is need to get
00:14:11
◼
►
an email address you email and in the
00:14:13
◼
►
subject you'd put what your query was
00:14:15
◼
►
and two seconds later you get an email
00:14:17
◼
►
back with what you want it so if you put
00:14:20
◼
►
like a person's name and you get there I
00:14:23
◼
►
their credit if you put a movie in a min
00:14:25
◼
►
you get the information about the movie
00:14:27
◼
►
and it was so tremendously helpful for
00:14:29
◼
►
writing you know you'd watch it with a
00:14:31
◼
►
guy these classes where we'd watch a
00:14:32
◼
►
movie and then you have to write like a
00:14:34
◼
►
two page paper on the movie and I'm
00:14:36
◼
►
always terrible at remembering character
00:14:38
◼
►
names i can remember actor names but you
00:14:40
◼
►
can't just you know I took a class on
00:14:41
◼
►
Western you can't just keep calling the
00:14:42
◼
►
guy John Wayne you got it used the
00:14:44
◼
►
character's name you would just email
00:14:46
◼
►
that you know rio bravo and then you get
00:14:48
◼
►
everything about it it was so
00:14:50
◼
►
unbelievable was like a command-line
00:14:52
◼
►
interface to the IMDb well um my i love
00:14:55
◼
►
that IMDb basically started because that
00:14:58
◼
►
guy and I just looked as look his name
00:15:00
◼
►
up Colin needham he started it as
00:15:02
◼
►
basically a date a database of hot
00:15:04
◼
►
ladies in movies that was his original
00:15:07
◼
►
intent and then it grew to what it is
00:15:11
◼
►
and for film geeks in the early nineties
00:15:14
◼
►
it was a godsend because i used that 1a
00:15:16
◼
►
you know up until then I was in college
00:15:17
◼
►
and we got the internet in our dorm
00:15:19
◼
►
rooms i just would consult my whatever
00:15:24
◼
►
it was Leonard Maltin guide to movies
00:15:26
◼
►
which is basically just like an
00:15:27
◼
►
encyclopedia like a one-volume
00:15:30
◼
►
paperback and you would go through with
00:15:31
◼
►
a highlight and just coat everything
00:15:33
◼
►
that you'd seen yeah that was IMDb and
00:15:37
◼
►
so I don't know did you guys do too
00:15:40
◼
►
did you go to do something similar how
00:15:42
◼
►
did you ever track your new view and so
00:15:43
◼
►
one of my very first jobs i want you to
00:15:46
◼
►
your graduate school program here in LA
00:15:48
◼
►
for film and that somewhere in between i
00:15:50
◼
►
was working as an intern universal and
00:15:52
◼
►
one of my Jobs was a variety and the
00:15:54
◼
►
hollywood reporter would run movie
00:15:57
◼
►
reviews for like movies in production
00:15:58
◼
►
reviews and one of my Jobs was to type
00:16:01
◼
►
all that information into this database
00:16:02
◼
►
that was specifically universal database
00:16:05
◼
►
so that they could look up credits and
00:16:07
◼
►
it's basically creating universes own
00:16:09
◼
►
version of IMDB because the real i
00:16:11
◼
►
didn't exist yet and if so fraught with
00:16:14
◼
►
peril because i'm a little just trying
00:16:15
◼
►
to type these peoples names in these
00:16:17
◼
►
things make sure i'm coding all these
00:16:18
◼
►
fields right and it was a very tedious
00:16:21
◼
►
job but they hate me for it
00:16:23
◼
►
it's incredible that it still is the
00:16:24
◼
►
standard that people haven't just bypass
00:16:27
◼
►
sometimes I bypassing go to Wikipedia
00:16:29
◼
►
you don't want all the craft but it
00:16:32
◼
►
really nobody has done it better
00:16:34
◼
►
i know i'm trying to think of the name
00:16:38
◼
►
of i think it's called letterbox to the
00:16:39
◼
►
site that is more of like a social
00:16:42
◼
►
movie-watching sharing site for like
00:16:48
◼
►
just collecting all the movies you'd
00:16:49
◼
►
viewed and rating them and cotton you
00:16:54
◼
►
know commenting on them and recommending
00:16:56
◼
►
them and everything letter box with no
00:16:58
◼
►
II at the end and I was one of those
00:17:01
◼
►
companies was that there's an hour yeah
00:17:03
◼
►
it is but it's like it's a younger
00:17:05
◼
►
startup it's not like it's not like a
00:17:08
◼
►
web two point no missing vowel startup
00:17:11
◼
►
and and it's a cool it's a well designed
00:17:13
◼
►
site i did the problem is I don't really
00:17:15
◼
►
have the time to dedicate to filling in
00:17:18
◼
►
all that internet i think it had come
00:17:20
◼
►
out when i was in high school I would
00:17:21
◼
►
have been all on it all the time at
00:17:26
◼
►
Amazon's IMDb and it always struck me is
00:17:28
◼
►
at least they didn't name it it's sold
00:17:30
◼
►
at some point but always struck me is
00:17:32
◼
►
weird that they didn't do more with it
00:17:34
◼
►
or that it now
00:17:36
◼
►
amazon feels like they keep iterating to
00:17:38
◼
►
keep improving for how to do and stuff
00:17:40
◼
►
to keep tracking what people are using
00:17:41
◼
►
what they need
00:17:43
◼
►
and I do he hasn't thrown that way yeah
00:17:46
◼
►
yeah look I I don't even know what they
00:17:49
◼
►
could do I mean it's just it's one of
00:17:50
◼
►
those things that I'd be happy if it
00:17:52
◼
►
stayed the way it was in in 2001-2002
00:17:55
◼
►
though for forever
00:17:57
◼
►
yeah using the basic information I want
00:17:59
◼
►
to know where something was shot and now
00:18:01
◼
►
i can't ever find that damn information
00:18:04
◼
►
because there's like there's a giant
00:18:06
◼
►
animated overlay of I don't know it
00:18:09
◼
►
could even be a car I don't even think
00:18:11
◼
►
they are movie specific ads anymore
00:18:13
◼
►
no I just thought of something just
00:18:16
◼
►
right now wouldn't that wouldn't IMDb
00:18:19
◼
►
integration be a natural fit for Siri
00:18:21
◼
►
guess it would be yeah
00:18:24
◼
►
Siri what movies did john august right
00:18:26
◼
►
done soup and you know a nice little
00:18:29
◼
►
formatted tokenized you know panel so do
00:18:34
◼
►
you think there's somebody at Apple
00:18:36
◼
►
somewhere Apple they're building a
00:18:38
◼
►
competitor to IV because if you're not
00:18:40
◼
►
going to use Amazon's information for it
00:18:43
◼
►
I wonder why not they use the help I
00:18:46
◼
►
mean I guess the differences that Yelp
00:18:47
◼
►
is a small company and apple is this
00:18:50
◼
►
clearly the Sun and Yelp is the planet
00:18:53
◼
►
revolving around the Sun whereas you
00:18:55
◼
►
know amazon and apple or both competing
00:18:58
◼
►
yeah I don't know everything on the
00:19:01
◼
►
itunes movie store has all this metadata
00:19:03
◼
►
associated with it and I wonder I mean I
00:19:06
◼
►
wonder if just hidden behind the curtain
00:19:09
◼
►
of all of that metadata is the full set
00:19:11
◼
►
of metadata for every movie they just
00:19:13
◼
►
don't ask they just don't reveal it
00:19:15
◼
►
absolutely has to go through licensing
00:19:16
◼
►
periods where they'll like the nine will
00:19:18
◼
►
be available for rent on through apple
00:19:21
◼
►
for a while but then it won't be
00:19:23
◼
►
available for rent for a while but based
00:19:24
◼
►
on the licensing agreement so they
00:19:25
◼
►
obviously had all that information in
00:19:27
◼
►
there there's little fly saying like
00:19:29
◼
►
this is available so that they probably
00:19:30
◼
►
have a lot more than we think
00:19:32
◼
►
no it's like with the james bond movies
00:19:35
◼
►
they're they're like whacking moles they
00:19:36
◼
►
think every once in a while you know
00:19:38
◼
►
some of them are always available some
00:19:39
◼
►
of them are only available for like two
00:19:41
◼
►
weeks in February and then there's like
00:19:44
◼
►
one in the middle like a written one of
00:19:46
◼
►
the Roger or
00:19:47
◼
►
not Roger Moore the sultry yeah one of
00:19:51
◼
►
the adultery ones is like never
00:19:52
◼
►
available don't know
00:19:53
◼
►
Dalton Dalton I think we often dr. Rick
00:19:56
◼
►
James Bond yeah that would be great
00:19:59
◼
►
boyfriend really people are campaigning
00:20:01
◼
►
for a dress Elba to be the next the next
00:20:04
◼
►
round you think would be quite amazing
00:20:07
◼
►
it's time you know it's 2012 it's time
00:20:09
◼
►
we had a black bond
00:20:10
◼
►
yeah yeah I think it's a black British
00:20:14
◼
►
yeah because I think that did the the
00:20:16
◼
►
qualifying characteristic has nothing to
00:20:20
◼
►
do with certainly not your because I
00:20:23
◼
►
know there is a minor controversy that
00:20:25
◼
►
the what's-his-name the current one is
00:20:27
◼
►
blonde and not dark-haired man no credit
00:20:30
◼
►
yeah Daniel quick certainly doesn't
00:20:32
◼
►
matter what color your skin is all that
00:20:33
◼
►
matters is that you're badass and cool
00:20:35
◼
►
yeah British British yeah capable of
00:20:40
◼
►
class but also capable of kicking ass
00:20:42
◼
►
right class was kicking ass
00:20:44
◼
►
it's james bond but yeah you know I'm
00:20:48
◼
►
and getting back to what you guys are
00:20:49
◼
►
saying with Stu and you guys that
00:20:51
◼
►
there's a and I do think i can actually
00:20:54
◼
►
it's just seems natural and I'm glad to
00:20:56
◼
►
hear you guys are working together I
00:20:57
◼
►
presume that I should even bother asking
00:20:58
◼
►
you can't talk about what you're working
00:21:00
◼
►
with just find out later when it's done
00:21:02
◼
►
yep yeah okay understood but i'm not
00:21:06
◼
►
surprised at all that you guys get along
00:21:08
◼
►
swimmingly and are collaborating because
00:21:10
◼
►
you guys do have the exact same mindset
00:21:11
◼
►
which is your primarily working on
00:21:15
◼
►
motion pictures movies that type of cool
00:21:17
◼
►
stuff but you guys both have done the
00:21:19
◼
►
same thing where it's like hey I need
00:21:21
◼
►
this app that does a thing i'm just
00:21:23
◼
►
going to make it right if the tools suck
00:21:25
◼
►
and you need a better tool and you know
00:21:27
◼
►
like any fat you're fascinated by what
00:21:29
◼
►
makes the tools better than you're going
00:21:30
◼
►
to go especially this day and age where
00:21:32
◼
►
it's so accessible to do so I mean like
00:21:35
◼
►
you know the barrier to starting a
00:21:37
◼
►
software company and making your own
00:21:39
◼
►
apps like like John has done 10 years
00:21:42
◼
►
ago was a lot different think yeah we
00:21:45
◼
►
wouldn't have done it if it weren't for
00:21:47
◼
►
the app store if we had to sort of
00:21:48
◼
►
release it ourselves and figure out how
00:21:49
◼
►
to build credit cards and how to do
00:21:51
◼
►
returns and all that stuff that would
00:21:53
◼
►
have been really wish we never would
00:21:55
◼
►
have done it already John the smaller
00:21:57
◼
►
version that would give away for free
00:21:59
◼
►
this makes it if this isn't really
00:22:01
◼
►
profitable for us that but it makes it
00:22:02
◼
►
kind of worth doing at least there is it
00:22:05
◼
►
a good calling card like like is FDX
00:22:08
◼
►
reader fairly popular in the industry
00:22:11
◼
►
yeah I think screeners tend to use it or
00:22:13
◼
►
definitely have used over this year
00:22:15
◼
►
before final draft came out with their
00:22:17
◼
►
own thing so you have people do use it
00:22:19
◼
►
and you know it kind of people use in
00:22:22
◼
►
industry who use a Highland to convert
00:22:25
◼
►
found stuff to highland is the app that
00:22:29
◼
►
were in beta right now that converts of
00:22:31
◼
►
ps2 fountain or two final draft files
00:22:34
◼
►
you can take a PDF throw it at highland
00:22:36
◼
►
it'll melt it down to its base elements
00:22:39
◼
►
so if I people are using that stuff and
00:22:41
◼
►
enjoying it is a calling card i don't
00:22:43
◼
►
know because I would honestly most
00:22:45
◼
►
people who in the entry have no idea
00:22:47
◼
►
that make these apps they have no idea
00:22:48
◼
►
that I've had a blog they have no idea
00:22:50
◼
►
that have a podcast I'm just a writer
00:22:52
◼
►
who wrote that thing and it's okay if
00:22:55
◼
►
it's not i can what I'm saying that
00:22:58
◼
►
there's actually not a lot of overlap
00:23:00
◼
►
between the tacky and the movie people
00:23:04
◼
►
and so that the union of those two sets
00:23:07
◼
►
is pretty small
00:23:08
◼
►
that's why we attended all know each
00:23:09
◼
►
other I wanted as he John did you I mean
00:23:13
◼
►
you you share a lot of your experience
00:23:16
◼
►
and everything that you've learned about
00:23:18
◼
►
writing scripts professionally and what
00:23:23
◼
►
did you ever have the impulse not to do
00:23:26
◼
►
that I feel like most screenwriters kind
00:23:28
◼
►
of want to play closer to the chest
00:23:30
◼
►
I always think back to when I was a kid
00:23:33
◼
►
growing up in Colorado and I didn't know
00:23:35
◼
►
there was such a thing as screenwriting
00:23:36
◼
►
and I would see movies that liked movies
00:23:38
◼
►
but I didn't really have a sense that
00:23:39
◼
►
they were written and the very first
00:23:41
◼
►
movie that I saw that I realize like wow
00:23:44
◼
►
something actually wrote that was for
00:23:46
◼
►
i watch where the words I love just move
00:23:48
◼
►
on videotape rebounded I started like
00:23:50
◼
►
writing down everything people said and
00:23:52
◼
►
I said oh well that was all planned
00:23:54
◼
►
there must have been like a like a
00:23:56
◼
►
script a play behind this and that
00:23:58
◼
►
sounds so naive but this was you know
00:24:00
◼
►
the eighties though the only thing I
00:24:02
◼
►
could find was like premiere magazine
00:24:04
◼
►
that was the only sort of popular movie
00:24:06
◼
►
magazine and so I just I really had no
00:24:08
◼
►
idea there was such a thing as the
00:24:09
◼
►
screenplay and so then I finally was
00:24:12
◼
►
able to find
00:24:12
◼
►
and the published book of Sex Lies and
00:24:15
◼
►
videotape sort of looks like a videotape
00:24:17
◼
►
and like he has the whole screenplay
00:24:18
◼
►
there so I want reading a screenplay
00:24:20
◼
►
while the movie is playing like oh my
00:24:21
◼
►
god everything you're saying everything
00:24:22
◼
►
that's happening it's written down here
00:24:24
◼
►
first like this was the plan for making
00:24:26
◼
►
the movie and it sounds so naive but I
00:24:28
◼
►
just didn't know how it all worked so i
00:24:31
◼
►
always think back to if I were that kid
00:24:33
◼
►
now where to look for that information
00:24:35
◼
►
what I look online and I just want to be
00:24:37
◼
►
that source of information if it's
00:24:39
◼
►
helpful to some kid who otherwise
00:24:41
◼
►
wouldn't have exposure to stuff and then
00:24:44
◼
►
you and when you discover discover that
00:24:47
◼
►
there was something called script format
00:24:49
◼
►
that was you know very standardized
00:24:51
◼
►
written in currier and fairly minimal it
00:24:56
◼
►
was I mean I remember being disappointed
00:24:59
◼
►
by that like that there's not more
00:25:01
◼
►
flourish and personality in the script
00:25:04
◼
►
that it's yeah yeah it's great replays
00:25:06
◼
►
are a tough for my dad my undergrad
00:25:08
◼
►
degree was in journalism so I was used
00:25:10
◼
►
to think that's really structured form
00:25:11
◼
►
of writing that you could you're only
00:25:12
◼
►
allowed to do certain things in a
00:25:14
◼
►
screenplay you can only talk about what
00:25:16
◼
►
you can see and what you in here and all
00:25:18
◼
►
the other senses are gone but within
00:25:21
◼
►
that you have a lot of possibilities you
00:25:23
◼
►
can describe worlds and in really
00:25:25
◼
►
amazing ways you can you know you can
00:25:27
◼
►
make a movie on the page and so it's
00:25:30
◼
►
frustrating if you think about it like i
00:25:31
◼
►
have to write a script it's liberating
00:25:33
◼
►
if you think that I'm writing a movie
00:25:34
◼
►
and as long as you keep your always in
00:25:36
◼
►
your head you're seeing the movie that
00:25:37
◼
►
you're writing it's you know it's a
00:25:39
◼
►
great art form my foot my first movie
00:25:42
◼
►
that I ever read was not a script it was
00:25:44
◼
►
a novelization of the movie karate kid
00:25:46
◼
►
part 3 we have about yeah yeah well yeah
00:25:51
◼
►
exactly my mom bought it for me at the
00:25:54
◼
►
you know at the beach you know that
00:25:57
◼
►
whatever the equivalent of the barnes
00:26:01
◼
►
and noble at the time was and I read the
00:26:04
◼
►
book I read the movie before I saw it
00:26:06
◼
►
and uh and I just remember I mean like
00:26:09
◼
►
the novelization of the movie is way
00:26:11
◼
►
more intricate nuanced than a screenplay
00:26:16
◼
►
is even but but I remember like having
00:26:19
◼
►
the way that you wrote down every line
00:26:23
◼
►
from war of the roses
00:26:25
◼
►
I definitely
00:26:26
◼
►
through that experience of rim of of
00:26:29
◼
►
finding out that there was somebody
00:26:30
◼
►
called a director and that they didn't
00:26:33
◼
►
make movies in real time
00:26:35
◼
►
yeah and shoot them all in order and so
00:26:38
◼
►
then then just like doing shot figuring
00:26:40
◼
►
out shot selection figuring out how this
00:26:43
◼
►
angle this angle follows this one this
00:26:46
◼
►
one source or being a kid and
00:26:47
◼
►
re-creating all those things and then
00:26:49
◼
►
similarly being sort of disappointed
00:26:52
◼
►
when you figure out that so much work
00:26:54
◼
►
goes in to it and a lot of it is very
00:26:56
◼
►
mundane everyday first met Steven
00:26:59
◼
►
Spielberg and now I had made other
00:27:01
◼
►
movies before then but like-minded
00:27:03
◼
►
steven spielberg and I saw him on the
00:27:05
◼
►
set and realizing oh he's just working
00:27:07
◼
►
really hard here i had and it'll it's
00:27:10
◼
►
disappointing for a second but then I
00:27:11
◼
►
also realize like wow you know what I
00:27:13
◼
►
can work really hard he and a that
00:27:15
◼
►
wasn't encouraging their to ya when i
00:27:18
◼
►
first learned of the format of what a
00:27:20
◼
►
real screenplay look like and like you
00:27:22
◼
►
said Adam it's all in currier still is
00:27:24
◼
►
to this day all looks like it came out
00:27:25
◼
►
of a typewriter I i had the opposite
00:27:27
◼
►
reaction i thought that was super cool
00:27:29
◼
►
because to me i drew the immediate
00:27:31
◼
►
analogy to source code that it's not
00:27:35
◼
►
like a novelization i remember in them i
00:27:38
◼
►
had a similar experience with the first
00:27:39
◼
►
time i've ever read a movie was the star
00:27:41
◼
►
wars novelization and I just assumed
00:27:45
◼
►
that like that's what they started with
00:27:46
◼
►
when they made the movie
00:27:47
◼
►
yeah and it's not it is i think the
00:27:50
◼
►
analogy between the screenplay and
00:27:51
◼
►
source code is is very good
00:27:53
◼
►
it's you know and that's what's cool
00:27:54
◼
►
about highland and mountain and
00:27:56
◼
►
everything is that it takes that even
00:27:58
◼
►
further it it parses out everything
00:28:01
◼
►
that's that's been presented uniformly
00:28:03
◼
►
for so long and just makes data out of
00:28:07
◼
►
it really like my frustration has been
00:28:09
◼
►
at the screen writing apps have tended
00:28:11
◼
►
to want to show you the finished product
00:28:13
◼
►
right at the very start and so they you
00:28:15
◼
►
worry so much about like making all the
00:28:17
◼
►
margins look good and making it look
00:28:19
◼
►
like a screenplay as you're typing
00:28:21
◼
►
where is really most the work I'm doing
00:28:23
◼
►
for the blog and everything else in
00:28:25
◼
►
between texts mate I'm just like I'm
00:28:26
◼
►
just worried about the words rather than
00:28:28
◼
►
what it looks like and so to break those
00:28:30
◼
►
two things apart you know just the same
00:28:32
◼
►
way we don't you know I owe you a
00:28:34
◼
►
popular i was doing magazines that we
00:28:37
◼
►
weren't typing the pagemaker we were
00:28:39
◼
►
you know into over word processor and
00:28:41
◼
►
then sending stuff over to quarkxpress
00:28:43
◼
►
or pagemaker we were worried about the
00:28:44
◼
►
layout of at the time and at this gives
00:28:47
◼
►
the chance to do that I someone before
00:28:52
◼
►
we move on to talking about the weeks
00:28:54
◼
►
there's one more question would be with
00:28:58
◼
►
with all the stuff you're working on it
00:28:59
◼
►
is all very Apple centric is that just a
00:29:02
◼
►
reflection of scratching your own needs
00:29:04
◼
►
because you're using an iphone and
00:29:07
◼
►
you're typing your stuff on a mac or is
00:29:10
◼
►
it a reflection of pretty much how the
00:29:12
◼
►
industry works now it's definitely my
00:29:14
◼
►
own age because if we really should be
00:29:17
◼
►
making like process water market for the
00:29:18
◼
►
PC because like when we went for a while
00:29:21
◼
►
we're trying to buy google ads for it
00:29:22
◼
►
and trying to target like people who
00:29:24
◼
►
might want watermarking stuff and like
00:29:26
◼
►
ninety-five percent of people clicking
00:29:27
◼
►
through we're on a pc and so clearly if
00:29:30
◼
►
we made the pc version of it would be
00:29:31
◼
►
selling pc copies of it put I just don't
00:29:34
◼
►
want it and I just want to do it i don't
00:29:37
◼
►
want to spend the time to figure that
00:29:39
◼
►
out and even doesn't want to coat it
00:29:40
◼
►
right just wanted to the art for it and
00:29:42
◼
►
so it's luxury like it's just not really
00:29:44
◼
►
interesting to us and so someone else
00:29:46
◼
►
will make the version for that now
00:29:48
◼
►
windows 8 might be interesting enough to
00:29:50
◼
►
code for and so that's something we'll
00:29:52
◼
►
consider and maybe there's a reader app
00:29:54
◼
►
that will want to make for that the
00:29:56
◼
►
microsoft tablet or for this google
00:29:58
◼
►
thing and we'll see if maybe there could
00:30:01
◼
►
be more interesting but just it was like
00:30:04
◼
►
a big bag hurt to try to to make these
00:30:06
◼
►
other is a new applications for these
00:30:09
◼
►
new platforms and have to support them
00:30:11
◼
►
have to deal with pc users and all this
00:30:13
◼
►
stuff it's not awesome and if it's
00:30:16
◼
►
dogfooding work we're using the stuff
00:30:18
◼
►
that we're building every day this is a
00:30:20
◼
►
dumb question but his final draft cook
00:30:22
◼
►
cross-platform it is at both pc a mac
00:30:24
◼
►
and yeah and some of the limits of the
00:30:28
◼
►
frustrations with in something the
00:30:30
◼
►
reasons why they can't innovate is
00:30:32
◼
►
because they have a lot of users on both
00:30:36
◼
►
platforms who are using old copies or
00:30:38
◼
►
using old system software and it's it's
00:30:41
◼
►
tough to get them to stop right yeah
00:30:43
◼
►
yeah it's a lot it really is a lot like
00:30:46
◼
►
word i think and when were a lot of ways
00:30:48
◼
►
microsoft got hemmed
00:30:49
◼
►
by word was that so many people are just
00:30:51
◼
►
mailing these dot docx files around and
00:30:53
◼
►
you've got to be able to open them
00:30:54
◼
►
whether you're on an old version of word
00:30:56
◼
►
or not and then it
00:30:58
◼
►
it slowed them down in terms of how they
00:30:59
◼
►
can move it forward yeah that's what
00:31:01
◼
►
advantages of fountains it's just text
00:31:03
◼
►
and so I know that now 50 years from now
00:31:06
◼
►
you'll be able to open that file this is
00:31:07
◼
►
just text and it doesn't really care
00:31:09
◼
►
about what application created it helps
00:31:11
◼
►
right philosophically is exactly the
00:31:14
◼
►
same as markdown where the input is just
00:31:16
◼
►
plain text and the idea is you don't
00:31:18
◼
►
need to boil the ocean and get a
00:31:19
◼
►
markdown parser in every web browser
00:31:22
◼
►
because you do the translation to this
00:31:25
◼
►
universal format HTML and all that ever
00:31:28
◼
►
anybody out there ever sees is HTML and
00:31:31
◼
►
so the same way with with your thing
00:31:33
◼
►
where you're just spitting out pdfs who
00:31:35
◼
►
and in the future if it changes and it
00:31:38
◼
►
was everybody interchanges 22 to move
00:31:40
◼
►
screenplay files around changes you just
00:31:43
◼
►
write a parser that you know spits out
00:31:45
◼
►
that format absolutely and and in
00:31:47
◼
►
building that the spec student I had a
00:31:49
◼
►
lot of conversations about like well
00:31:50
◼
►
certain apps may want to do special
00:31:53
◼
►
things in the file so we get set aside
00:31:56
◼
►
certain kind of flags and tags that apps
00:32:00
◼
►
could do their own thing with if people
00:32:01
◼
►
want to do some special section stuff
00:32:02
◼
►
for special ways of doing notes or shot
00:32:04
◼
►
list or whatever their stuff in there
00:32:06
◼
►
that people can use to do their own
00:32:07
◼
►
thing but we're not going to try to plan
00:32:10
◼
►
it out for them now we'll see it can
00:32:12
◼
►
involve the way it wants to evolve and
00:32:14
◼
►
philosophically it's just exactly what I
00:32:16
◼
►
had in mind for writing for the world
00:32:18
◼
►
and then thank you again for over the
00:32:19
◼
►
years you try back in a couple times
00:32:21
◼
►
side questions and it was great to see
00:32:23
◼
►
you talking about the things you have
00:32:25
◼
►
done differently if you had to mark down
00:32:27
◼
►
again you know opportunities you know
00:32:30
◼
►
even small bits on no choices for
00:32:33
◼
►
formatting that's great so thank you
00:32:35
◼
►
again for that my pleasure
00:32:38
◼
►
let's move on the week's news so there's
00:32:42
◼
►
one of the things is the new iOS
00:32:44
◼
►
podcasts app from apple which I I like I
00:32:50
◼
►
think in general at least and it seems
00:32:53
◼
►
like there's two there's two aspects to
00:32:54
◼
►
it that that our people are writing
00:32:57
◼
►
about and I think they're completely
00:32:58
◼
►
separate the first is what it looks like
00:33:01
◼
►
and that it has this
00:33:02
◼
►
and skeuomorphic interface and there's a
00:33:05
◼
►
word that none of us knew two years ago
00:33:07
◼
►
and now everybody over using hey yeah
00:33:09
◼
►
they're over uses how to spell it
00:33:12
◼
►
I'm guilty as charged i'm sure that
00:33:14
◼
►
google search for daring fireball
00:33:15
◼
►
skeuomorph whatever is going to show way
00:33:18
◼
►
too many him well there's no there's not
00:33:20
◼
►
another way of saying that so we might
00:33:22
◼
►
have to say it right meaning taking a
00:33:25
◼
►
real-world interface and putting it onto
00:33:30
◼
►
a device where it doesn't really make
00:33:31
◼
►
sense and the skeuomorphism in this new
00:33:33
◼
►
podcast app is that it looks like the
00:33:35
◼
►
nineteen sixties Braun reel to reel tape
00:33:38
◼
►
player but that's kind of hidden you
00:33:41
◼
►
don't yet it's not like that you launch
00:33:43
◼
►
the app and that's what it is and you
00:33:44
◼
►
like after you don't have to thread the
00:33:46
◼
►
reels or anything like that that would
00:33:47
◼
►
be student is that would be overboard
00:33:50
◼
►
but imagine if you if if it like use the
00:33:53
◼
►
accelerometer and felt it was being
00:33:55
◼
►
shaped maybe I and your daughter if you
00:33:58
◼
►
tilt it wrong it would warp the sound
00:33:59
◼
►
slowed down doesn't have a thermometer i
00:34:03
◼
►
think it doesn't the iphone as a thermal
00:34:04
◼
►
you should be like stick your finger on
00:34:06
◼
►
that I can really backwards to see if
00:34:07
◼
►
they're hidden messages that can happen
00:34:09
◼
►
out there to it i don't mind like you
00:34:13
◼
►
said it's not like it's in your face
00:34:14
◼
►
it's you start up and it's a list of
00:34:16
◼
►
your show or your your subscribe to
00:34:18
◼
►
podcasts on the the reel-to-reel thing
00:34:21
◼
►
is only when you're actually playing an
00:34:22
◼
►
episode and what else are you going to
00:34:23
◼
►
show and if you don't want to see the
00:34:25
◼
►
real thing you just pull down and it
00:34:27
◼
►
shows you the album art for the podcast
00:34:30
◼
►
you're listening to so I i think it's a
00:34:31
◼
►
total win i think it's a very
00:34:33
◼
►
appropriate use of skeuomorphism yeah i
00:34:35
◼
►
think it's i think it's cute that
00:34:36
◼
►
the-the-the little switch between turtle
00:34:40
◼
►
and hair I couldn't get to operate now
00:34:44
◼
►
that the fresh voices in terms of target
00:34:45
◼
►
size and yeah and you sort of want to
00:34:48
◼
►
pull it with your finger but that's
00:34:49
◼
►
actually what it is it's tapping on one
00:34:51
◼
►
of the two right it's not exactly i do
00:34:54
◼
►
agree with that and so I feel like
00:34:55
◼
►
there's some little things they could
00:34:56
◼
►
tweak their I like The Tortoise and the
00:34:58
◼
►
hare it's a little call back because no
00:35:00
◼
►
but that's with that references who was
00:35:02
◼
►
that not to run feed ya hear the
00:35:05
◼
►
original 1984 mcintosh the the control
00:35:10
◼
►
panel which is what we now call the
00:35:11
◼
►
system press had no words at all
00:35:16
◼
►
all the entire system preferences had no
00:35:19
◼
►
worries i'll throw a link in the show
00:35:20
◼
►
notes to it to a screenshot of it but it
00:35:23
◼
►
was a brilliant bit of user had probably
00:35:26
◼
►
went too far because like the next year
00:35:28
◼
►
or two like when the system to came out
00:35:30
◼
►
i think they added a couple of text
00:35:32
◼
►
labels but everything was based on icons
00:35:35
◼
►
you know like the speaker was like on
00:35:38
◼
►
the low end was a speaker with one
00:35:39
◼
►
little wave coming out of it and on the
00:35:41
◼
►
far end speaker with seven waves coming
00:35:43
◼
►
out of it and the mouse speed was toward
00:35:45
◼
►
us on one side hair on the other great
00:35:48
◼
►
great icon work by Susan kare who design
00:35:51
◼
►
pretty much all the icons from the
00:35:53
◼
►
original i think so i thought that was
00:35:55
◼
►
pretty cute but yeah i agree that the
00:35:57
◼
►
way that you actually operate it doesn't
00:35:58
◼
►
work you feel like you should be able to
00:36:00
◼
►
swipe that thing i love the design of
00:36:02
◼
►
the buttons though all of the even the
00:36:04
◼
►
even the normal you I chrome buttons is
00:36:06
◼
►
slightly different seems to have like if
00:36:09
◼
►
you go to that that you know
00:36:12
◼
►
skeuomorphic tape player and you look up
00:36:15
◼
►
at the library button it doesn't look
00:36:17
◼
►
like the standard iOS library what it
00:36:19
◼
►
looks like it's taking cues from like
00:36:21
◼
►
other looks like down lots to me yeah
00:36:23
◼
►
exactly i was gonna say it looks like
00:36:25
◼
►
other better designers have now like
00:36:28
◼
►
Apple has taken some of their there you
00:36:31
◼
►
are their custom UI design it's really
00:36:34
◼
►
beautiful and even like the little
00:36:35
◼
►
chocolate buttons for the player
00:36:37
◼
►
controls at the bottom is nice and I
00:36:40
◼
►
really like I really like the sensation
00:36:44
◼
►
if you go to the if you go to the way
00:36:46
◼
►
where my categories
00:36:50
◼
►
shoot i'm lost in it when i go on the
00:36:53
◼
►
if you go to the part where a shoot
00:36:56
◼
►
where you're browsing through categories
00:36:58
◼
►
and you know you use swype sideways on
00:37:02
◼
►
the top there through the categories i'm
00:37:05
◼
►
lost it now i gotta i gotta just throw
00:37:07
◼
►
away this iphone and get a new one as we
00:37:09
◼
►
talk about how great this film it you
00:37:12
◼
►
know that we talked about it that we're
00:37:13
◼
►
evolving thing
00:37:14
◼
►
yeah top stations that's where it is if
00:37:16
◼
►
you get a top stations and you swipe
00:37:17
◼
►
across the top to go through the
00:37:19
◼
►
categories then the bigger album art
00:37:21
◼
►
swipes across in it it's got this kind
00:37:24
◼
►
of Awesome psychological effect where
00:37:27
◼
►
you almost look like it feels like
00:37:29
◼
►
you're swiping
00:37:30
◼
►
something that's bigger and scale like
00:37:32
◼
►
10 feet away almost yeah so it's weird
00:37:36
◼
►
that that's not in the catalog that's in
00:37:39
◼
►
your own life within your podcasts which
00:37:41
◼
►
always hear ya so it sits in its like a
00:37:44
◼
►
strange place for it i thought was cool
00:37:45
◼
►
when I first doing it my concern with it
00:37:47
◼
►
as a UI is that I don't know how big it
00:37:50
◼
►
I don't know if I'm gonna be spiked
00:37:51
◼
►
shooting forever yeah and that's that
00:37:54
◼
►
there's no there's no scroll bar to
00:37:55
◼
►
indicate where you are in the position
00:37:58
◼
►
yeah now I but I actually disagree it's
00:38:00
◼
►
not just your podcast though because i'm
00:38:02
◼
►
in top stations and I'm swiping through
00:38:04
◼
►
and here's one in arts for the wedding
00:38:07
◼
►
podcast I mean I don't subscribe to that
00:38:09
◼
►
that's not really what I'm saying though
00:38:10
◼
►
it's not in the catalog section so it's
00:38:12
◼
►
not in the part that feels like itunes
00:38:14
◼
►
really part where you have your own list
00:38:15
◼
►
of things so it's you know if if I'm
00:38:18
◼
►
looking at this right now i have a upper
00:38:20
◼
►
left-hand corner have the catalog button
00:38:22
◼
►
if i click that it's going to do I flip
00:38:24
◼
►
over to what looks more like iTunes
00:38:26
◼
►
I don't understand why there's two
00:38:28
◼
►
entirely different ways to browse itunes
00:38:31
◼
►
library of known podcasts one is called
00:38:34
◼
►
catalog and one is called top stations
00:38:37
◼
►
that's it does seem a little that seems
00:38:39
◼
►
confusing to me but as a general Mustafa
00:38:41
◼
►
Kemal thing I like that it's a separate
00:38:43
◼
►
app now because it never made sense to
00:38:44
◼
►
me that you to treat podcast like music
00:38:46
◼
►
is they're not really very much like
00:38:47
◼
►
music so having your own app for it
00:38:50
◼
►
makes sense to me
00:38:51
◼
►
definitely the the problem i have with
00:38:54
◼
►
it is about sinking and I'm i cannot i
00:38:58
◼
►
haven't found a single cohesive
00:39:00
◼
►
description that says exactly how
00:39:01
◼
►
sinking is supposed to work with this
00:39:03
◼
►
app and your other devices your other
00:39:05
◼
►
iOS devices and itunes on your Mac it
00:39:09
◼
►
seems like the only way you can really
00:39:11
◼
►
keep your stuff and sink is to do the
00:39:14
◼
►
old-fashioned thing where you sync your
00:39:16
◼
►
iphone to your mac which you can do now
00:39:19
◼
►
over Wi-Fi but that's really all that
00:39:21
◼
►
saves you is just plugging it in my USB
00:39:24
◼
►
ever since I cloud I don't do that
00:39:25
◼
►
anymore i don't think my stuff to the
00:39:28
◼
►
mac well I i did like that I do like
00:39:31
◼
►
that it when i launched I the podcasts
00:39:34
◼
►
after the first time in New all my
00:39:35
◼
►
podcast like I didn't have to do
00:39:37
◼
►
anything special to get on my podcast in
00:39:39
◼
►
that library
00:39:39
◼
►
I mean that's not like that's not like
00:39:42
◼
►
super impressive that's just like a
00:39:44
◼
►
little bit impressive one thing I think
00:39:47
◼
►
most people don't even most listeners
00:39:48
◼
►
podcast probably don't get is that
00:39:49
◼
►
podcast actually aren't stored in itunes
00:39:52
◼
►
it's not like there's a file in itunes
00:39:53
◼
►
that is that this podcast that you're
00:39:55
◼
►
listening to right now podcaster really
00:39:57
◼
►
a subscription there a it's a link in
00:40:00
◼
►
itunes that someone's clicking and
00:40:02
◼
►
that's you know and itunes will grab it
00:40:05
◼
►
and sent it to your phone but it's not
00:40:06
◼
►
that it's being hosted their will and a
00:40:08
◼
►
so this reason why I you know again it's
00:40:12
◼
►
a reason why it's different than
00:40:13
◼
►
everything else at itunes where they
00:40:15
◼
►
literally are sending you a file here
00:40:16
◼
►
there's you know this app is remember
00:40:18
◼
►
that you wanted this thing that's going
00:40:20
◼
►
to look on whatever server for that mule
00:40:23
◼
►
radio to find this episode and send it
00:40:25
◼
►
to you but this raises an interesting
00:40:27
◼
►
point some somebody told me that there
00:40:31
◼
►
is a redeemer somebody people have been
00:40:33
◼
►
finding a redeem button in the podcasts
00:40:35
◼
►
have you heard of a have you heard that
00:40:37
◼
►
right out Adam it's adding a weii i
00:40:40
◼
►
should have just let you guys to the
00:40:41
◼
►
show that was my next point this is
00:40:43
◼
►
yes that is exactly right you so if you
00:40:46
◼
►
go to the catalog and I I don't think
00:40:49
◼
►
you can make it come up but it somehow
00:40:51
◼
►
when you're in the part that looks more
00:40:52
◼
►
like the itunes store and it actually
00:40:54
◼
►
has like the blue part the top when
00:40:56
◼
►
you're in the catalog that it's like the
00:40:59
◼
►
you have like an apple ID at the bottom
00:41:02
◼
►
that there was somewhere in there there
00:41:04
◼
►
was a redeem button and I don't know if
00:41:06
◼
►
they like took it away through HTML or
00:41:07
◼
►
something kinda people have screenshots
00:41:10
◼
►
of it and the idea was you'd be able to
00:41:12
◼
►
redeem a gift card so innocuous way of
00:41:15
◼
►
looking at it is that they just copied
00:41:17
◼
►
and pasted some code for hooking up
00:41:19
◼
►
I you know how how do they display your
00:41:22
◼
►
Apple ID for store content and then the
00:41:24
◼
►
other apps for you can do that it makes
00:41:26
◼
►
sense to have a redeem button and they
00:41:27
◼
►
just put it in there and advertently the
00:41:30
◼
►
haight maybe this is something cool idea
00:41:33
◼
►
is maybe the apples going to have like a
00:41:37
◼
►
pro pro podcast that that you can buy
00:41:41
◼
►
yeah and then in that case they probably
00:41:42
◼
►
would be hosted on on apple's servers
00:41:46
◼
►
when they like just like the rest of the
00:41:50
◼
►
rest of the relevant to any other real
00:41:52
◼
►
content with that and that isn't that a
00:41:54
◼
►
really interesting idea like what
00:41:56
◼
►
if you could sell your podcast for a
00:41:59
◼
►
dollar in episode i would say it's a
00:42:01
◼
►
mystery to me that they haven't done
00:42:03
◼
►
that yet especially with you know this
00:42:06
◼
►
new like like the v HX artist's model
00:42:08
◼
►
and the louie ck model that's coming
00:42:12
◼
►
like that's the next wave of
00:42:13
◼
►
distribution apples Apple would be wise
00:42:17
◼
►
to be be there within the Defiant right
00:42:23
◼
►
i mean and so you could do something
00:42:24
◼
►
where you know you could literally make
00:42:29
◼
►
yeah i mean and sell it for a dollar an
00:42:32
◼
►
episode that there's very little
00:42:33
◼
►
difference between a video podcast and a
00:42:35
◼
►
TV show to most people and especially
00:42:38
◼
►
like most teenagers who are watching
00:42:39
◼
►
their TV on laptop anyway I mean if it
00:42:43
◼
►
shows up there on itunes they can buy it
00:42:45
◼
►
buy it and I mean what who
00:42:48
◼
►
there are also there are probably all
00:42:50
◼
►
sorts of Industry restrictions with the
00:42:53
◼
►
unions and everything for what can be
00:42:55
◼
►
considered a podcast what what has to be
00:42:58
◼
►
go through you know be sold
00:42:59
◼
►
like for instance you couldn't take a TV
00:43:03
◼
►
show that sold in the itunes store call
00:43:05
◼
►
it a podcast and you know distributed
00:43:09
◼
►
through that the podcast section of
00:43:11
◼
►
itunes and and not have all the all of
00:43:17
◼
►
the unions in the industry proof people
00:43:20
◼
►
the money people be up in arms about it
00:43:22
◼
►
now the 2008 strike was largely about
00:43:24
◼
►
you know the worry that the industry
00:43:27
◼
►
will start reclassifying certain kinds
00:43:29
◼
►
of shows as not really being TV shows
00:43:30
◼
►
but being internet properties and
00:43:33
◼
►
therefore we don't have to pay TV show
00:43:35
◼
►
rates to the writers and directors and
00:43:38
◼
►
actors like it's complicated casino if
00:43:40
◼
►
it's not broadcast for a television is
00:43:43
◼
►
still a TV show you what about like that
00:43:48
◼
►
it's a good topic i'm sure we could do
00:43:50
◼
►
the whole show on that but what about
00:43:51
◼
►
like with the I thought HBO did some
00:43:55
◼
►
interesting last week with that with the
00:43:56
◼
►
first episode of their new showed the
00:43:58
◼
►
new Aaron Sorkin show news room where
00:44:01
◼
►
they put they put the whole episode on
00:44:03
◼
►
youtube which is interesting because it
00:44:06
◼
►
it it's hey look if you don't have HBO
00:44:10
◼
►
watch the whole show in HD
00:44:13
◼
►
see for yourself and maybe you know if
00:44:15
◼
►
you really like it you'll call your
00:44:17
◼
►
cable company and sign up for HBO so you
00:44:19
◼
►
can watch the rest of the season but do
00:44:22
◼
►
they have to do anything to do they have
00:44:24
◼
►
to pay everybody a little bit more
00:44:25
◼
►
because they put it out there on YouTube
00:44:26
◼
►
or there's usually a promotional content
00:44:28
◼
►
exemption so you get a certain window
00:44:33
◼
►
time which you can run an episode again
00:44:35
◼
►
I and not have to pay people extra rates
00:44:38
◼
►
and so there tends to be promotional
00:44:40
◼
►
ways you can get a around having to do
00:44:43
◼
►
that is especially the studio is not
00:44:44
◼
►
making money on it they're gonna have to
00:44:46
◼
►
pay back everybody else are going to pay
00:44:48
◼
►
residuals to everybody else that for
00:44:50
◼
►
Aaron anything on line i'm an ego makes
00:44:53
◼
►
different deals with some people that
00:44:56
◼
►
another studio as well I want mine
00:44:59
◼
►
sergeant had no saying friend of mine
00:45:00
◼
►
used to run the TV show Greek and the
00:45:04
◼
►
show Greek didn't have a great TV
00:45:05
◼
►
ratings but had really amazing itunes
00:45:08
◼
►
ratings like it's sold a lot of copies
00:45:09
◼
►
through itunes and that kept it on for
00:45:11
◼
►
an extra year because they knew they
00:45:13
◼
►
were selling they knew they had viewers
00:45:14
◼
►
through itunes and so students to look
00:45:17
◼
►
for that and they're looking for total
00:45:19
◼
►
number of eyeballs
00:45:20
◼
►
um yeah it's I feel like a lot of shows
00:45:24
◼
►
have done there are a lot of networks
00:45:25
◼
►
have done that cable networks have done
00:45:27
◼
►
that where they'll put their their first
00:45:29
◼
►
episode of a show out is to get interest
00:45:31
◼
►
but but HBO I don't think has ever done
00:45:33
◼
►
that HBO the different for girls loaded
00:45:36
◼
►
early summer it did you a out of
00:45:39
◼
►
curiosity if you were watching girls did
00:45:40
◼
►
you watch the season i did watch the
00:45:42
◼
►
season friendly and denim home i just
00:45:44
◼
►
love that said well that makes me
00:45:46
◼
►
jealous of you
00:45:46
◼
►
it's really strange to see it likely is
00:45:48
◼
►
a friend and a friend haha i just see
00:45:50
◼
►
your boobs every week is is
00:45:52
◼
►
disconcerting that I love the shot
00:45:54
◼
►
yeah I close my eyes for that right now
00:45:55
◼
►
i don't but i really liked the show and
00:45:57
◼
►
it took me awhile it took me awhile
00:45:59
◼
►
didn't figure out and I keep hearing
00:46:00
◼
►
this from people is that it it takes
00:46:02
◼
►
them awhile to figure out whether they
00:46:04
◼
►
like it or they hate it or they're in
00:46:05
◼
►
ambivalent about it but for the last
00:46:08
◼
►
three episodes i just kind of there was
00:46:10
◼
►
a light bulb went on and and i decided i
00:46:13
◼
►
love the show if you ever want to feel
00:46:15
◼
►
like a failure you look at it on his 25
00:46:18
◼
►
years old writes directs and stars a TV
00:46:21
◼
►
show for HBO
00:46:23
◼
►
it's amazing big deal big deal anyone
00:46:26
◼
►
could do that
00:46:27
◼
►
yeah I made markdowns and we'll see you
00:46:30
◼
►
accomplished something
00:46:32
◼
►
ten years ago yeah so I but the thing I
00:46:38
◼
►
wanted a podcast at the thing I want
00:46:40
◼
►
from apple is I want them to put my
00:46:41
◼
►
podcast subscriptions in the cloud and
00:46:44
◼
►
and and I say when I say I've subscribe
00:46:47
◼
►
to this podcast it's all stored in the
00:46:49
◼
►
cloud and then whichever device i look
00:46:51
◼
►
at they they know they all just know
00:46:54
◼
►
which ones i subscribe to because the
00:46:55
◼
►
way this works is if I subscribe to a
00:46:57
◼
►
new show on my mac in itunes today and
00:47:01
◼
►
then I go to my iphone and open up that
00:47:02
◼
►
that that podcast has is not in the
00:47:05
◼
►
podcast app that's have to like sinking
00:47:07
◼
►
that's crazy right i mean isn't that
00:47:09
◼
►
like exactly what Steve Jobs told us
00:47:11
◼
►
year ago we wouldn't have to do any more
00:47:12
◼
►
messages been an oversight
00:47:14
◼
►
you should tell somebody I don't know I
00:47:16
◼
►
wonder if they rush it out because if
00:47:19
◼
►
you look at people a lot of developers
00:47:20
◼
►
are installing iOS 6 and iOS 6 removed
00:47:23
◼
►
podcast from the normal way of getting
00:47:25
◼
►
podcasted they want to have a podcast
00:47:26
◼
►
app out there so people can see what it
00:47:28
◼
►
was it made us not be everything could
00:47:31
◼
►
be one small example is in the podcast
00:47:33
◼
►
at double speed and different if you do
00:47:36
◼
►
that on this you have to do it / podcast
00:47:38
◼
►
like it always default back to normal
00:47:39
◼
►
speed whereas this instant cast or
00:47:41
◼
►
around when you to the music app
00:47:43
◼
►
remember you want to hear everything at
00:47:45
◼
►
double speed my friend John White
00:47:48
◼
►
complained on Twitter this week
00:47:49
◼
►
specifically about the features said I
00:47:51
◼
►
John Gruber talk way too slowly and I
00:47:54
◼
►
have to be listened to it 2x to be
00:47:56
◼
►
tolerant and now he's gotta have that
00:47:58
◼
►
button every time we try listening to
00:48:00
◼
►
Merlin on double speed it doesn't work
00:48:02
◼
►
had one break i think it breaks your
00:48:05
◼
►
iphone like it is they don't even have
00:48:08
◼
►
an animal icon for what Merlin needs
00:48:10
◼
►
right like you know like when you take
00:48:12
◼
►
your iphone into the store to be
00:48:13
◼
►
serviced and the first thing they do is
00:48:15
◼
►
shine the flashlight in there to look at
00:48:16
◼
►
the water centers were set off this the
00:48:19
◼
►
second thing they do is check to see if
00:48:20
◼
►
you were listening to Merlin Mann to
00:48:22
◼
►
accent that I got sorry we can't help it
00:48:25
◼
►
that's a warranty border right there
00:48:30
◼
►
I like the icon to I like the podcasts
00:48:33
◼
►
I like the color yeah yeah I do too i
00:48:37
◼
►
think it's a good app and I also agreed
00:48:39
◼
►
with with in large part i agree with
00:48:41
◼
►
John just said to have a couple minutes
00:48:42
◼
►
ago that the the idea of breaking these
00:48:44
◼
►
things off into discrete apps is exactly
00:48:47
◼
►
the right way to go
00:48:48
◼
►
and every time they do it it just makes
00:48:50
◼
►
itunes on the Mac look worse and worse
00:48:52
◼
►
and worse because it still has almost
00:48:55
◼
►
everything plumbed in there
00:48:57
◼
►
the only thing that has broken off is
00:48:58
◼
►
the mac app store
00:49:00
◼
►
I think I'm gonna stick with instant
00:49:01
◼
►
cast for podcast for now I I I like it
00:49:04
◼
►
and I like it on the iphone i don't like
00:49:07
◼
►
it on the ipad but instead cast for the
00:49:09
◼
►
iphone works really well i like that
00:49:11
◼
►
lets me stream at things and i forgot to
00:49:12
◼
►
download them it's worked well for me
00:49:17
◼
►
what do you use Adam I don't really
00:49:18
◼
►
listen to podcasts ever so yeah like
00:49:25
◼
►
oftentimes if I'm if I'm virus if i want
00:49:28
◼
►
to go listen to a podcast I'll go to the
00:49:30
◼
►
the damn itunes store and then I'll just
00:49:33
◼
►
like stream it from the store which is a
00:49:35
◼
►
real big pain in the butt
00:49:36
◼
►
especially if you're driving or
00:49:37
◼
►
something and it loses your place and so
00:49:40
◼
►
you know i don't have this sinking
00:49:42
◼
►
iCloud problem but I can appreciate
00:49:46
◼
►
podcasts so I like this one
00:49:51
◼
►
you know what I should break in right
00:49:52
◼
►
now I should do the to our first sponsor
00:49:55
◼
►
this would be a perfect opportunity cool
00:49:57
◼
►
i want to tell you guys about camera+
00:50:01
◼
►
pro that's plus with a plus-12 doubt
00:50:05
◼
►
it's an app for the iphone it launched
00:50:07
◼
►
back in december two thousand nine and
00:50:11
◼
►
i'm a sucker for these things i love
00:50:13
◼
►
camera apps my my beloved Rico grd
00:50:16
◼
►
point-and-shoot camera which I've had i
00:50:18
◼
►
think five or six years has finally
00:50:21
◼
►
given up the ghost it does just does not
00:50:23
◼
►
work anymore and I don't think I'm ever
00:50:25
◼
►
going to buy another point and shoot
00:50:27
◼
►
camera because all i do is shoot photos
00:50:30
◼
►
with my iphone anyway and i love them a
00:50:32
◼
►
super sucker fruit camera apps for the
00:50:34
◼
►
phone got a whole page fulton camera+
00:50:37
◼
►
pro has a bunch of really cool features
00:50:41
◼
►
one of the things it does
00:50:43
◼
►
of course it has photo filters but it
00:50:45
◼
►
also has video filters so you know all
00:50:47
◼
►
sorts of things ranging from really nice
00:50:50
◼
►
and subtle to super gimmicky but when
00:50:52
◼
►
you turn on the filters in camera+ pro
00:50:54
◼
►
there live in the viewfinder as you
00:50:56
◼
►
shoot not just for stills but also for
00:50:59
◼
►
videos I don't even know if there's any
00:51:01
◼
►
other app that does that for video the
00:51:03
◼
►
UI is super cool
00:51:05
◼
►
just take a look at a screenshot of it
00:51:06
◼
►
you'll know exactly what I mean the
00:51:09
◼
►
controls have nice animation really
00:51:11
◼
►
really nice when you edit existing
00:51:14
◼
►
photos you can pop photos you've already
00:51:16
◼
►
taken like with the standard camera
00:51:18
◼
►
happen you get real-time full resolution
00:51:21
◼
►
photo editing even the photoshop app for
00:51:23
◼
►
iOS doesn't do that
00:51:24
◼
►
instantly they have 45 different photo
00:51:27
◼
►
filters and you can instantly there's
00:51:30
◼
►
always an instant comparison button so
00:51:31
◼
►
you can compare to the original sharing
00:51:35
◼
►
features you can do simultaneous sharing
00:51:37
◼
►
on multiple social media sites you just
00:51:40
◼
►
plug in your credentials for the sites
00:51:42
◼
►
that you use when you want to share boom
00:51:44
◼
►
you can just share to them all at once
00:51:45
◼
►
it's a great app dollar ninety-nine 199
00:51:50
◼
►
on the app store and they have a contest
00:51:52
◼
►
through july six camera+ pro is running
00:51:56
◼
►
a twitter photo scavenger hunt and are
00:51:59
◼
►
giving away prizes including iphone
00:52:02
◼
►
camera accessories and itunes giftcards
00:52:04
◼
►
check out their twitter a cart twitter
00:52:07
◼
►
account it's at camera+ pro for more
00:52:11
◼
►
details on twitter and you can check out
00:52:14
◼
►
more information about the app at their
00:52:16
◼
►
website global delight dot-com 199
00:52:20
◼
►
here's the thing i would love for
00:52:21
◼
►
listeners of the show if you guys you
00:52:23
◼
►
know instead I don't want to sell the
00:52:24
◼
►
talk show for a dollar in episode but i
00:52:27
◼
►
would love if listeners of the show if
00:52:29
◼
►
you wanted to say you know what I want
00:52:30
◼
►
to help John and I want to help the talk
00:52:31
◼
►
show when somebody advertises an app
00:52:33
◼
►
that cost like a buck or two bucks if
00:52:35
◼
►
you have any interest in it just go buy
00:52:37
◼
►
just if you want to like throw two
00:52:38
◼
►
dollars at the talkshow don't send it to
00:52:40
◼
►
me just go buy the app i think that
00:52:42
◼
►
would be like an awesome thing for
00:52:43
◼
►
sponsors of the show you guys use a
00:52:47
◼
►
camera apps on your phone i do i use the
00:52:50
◼
►
built-in camera for a lot of things but
00:52:52
◼
►
I do you know I went to buy instagram
00:52:55
◼
►
and I think that that phase is over know
00:52:58
◼
►
that face is largely over me too me too
00:53:00
◼
►
i but i do find the camera and just
00:53:02
◼
►
become the default to make note taker
00:53:04
◼
►
for me to also like where i parked my
00:53:06
◼
►
car I take a picture i use it instead of
00:53:09
◼
►
scanning things when I I even just like
00:53:12
◼
►
what i used to go off to start writing a
00:53:14
◼
►
screenplay I was right by hand and my
00:53:16
◼
►
old way of doing it i would write by
00:53:17
◼
►
hand and I fact the pages through my
00:53:19
◼
►
system who typed them up now just take a
00:53:21
◼
►
picture with my iphone for us and a
00:53:23
◼
►
email the photos of the pages any type
00:53:26
◼
►
it's just like it's amazing have such an
00:53:28
◼
►
incredibly good camera in my pocket all
00:53:31
◼
►
agreed yeah is it i use it for like give
00:53:34
◼
►
it if you need ride draw a diagram of of
00:53:39
◼
►
a shot list or something like you know
00:53:41
◼
►
like then it's a great rather than
00:53:45
◼
►
scanning just take a quick quick note
00:53:48
◼
►
quick snap and i always use the default
00:53:51
◼
►
camera out i don't know it's just so
00:53:52
◼
►
basic energy is anything the shot making
00:53:55
◼
►
apps the ones that like that you chain
00:53:56
◼
►
pic like men's sizes on them right yeah
00:53:59
◼
►
I have arguments on my phone and all the
00:54:02
◼
►
dp's that work with use it but i don't i
00:54:06
◼
►
don't really use it myself I think it's
00:54:09
◼
►
yeah well John one thing you may not be
00:54:11
◼
►
aware of is that dps love gadgets and
00:54:13
◼
►
technology and the iphone is really
00:54:15
◼
►
amazing things for not just like no film
00:54:17
◼
►
stocks and speeds in the back my stuff
00:54:19
◼
►
but if you're on a location scout
00:54:21
◼
►
did you know will check to see where is
00:54:23
◼
►
after they are and it will come up with
00:54:24
◼
►
like this is after the time of sunrise
00:54:27
◼
►
is the girls also may i use that 1a lot
00:54:30
◼
►
yeah so this is you know it lets you
00:54:31
◼
►
know how to plan your day of shooting
00:54:32
◼
►
based on where the Sun is going to be
00:54:34
◼
►
which is a godsend because DP equals
00:54:39
◼
►
director of photography right yeah they
00:54:41
◼
►
always wanted a what they always want
00:54:42
◼
►
everything to be backlit so you always
00:54:44
◼
►
have to like you're if you're a director
00:54:46
◼
►
that's trying to please your DP all the
00:54:48
◼
►
time then you have to always plan
00:54:51
◼
►
everything according to optimal black
00:54:56
◼
►
yeah and it uses just like the location
00:55:03
◼
►
yeah and it just little bit maps like
00:55:06
◼
►
data and the curvature of the
00:55:08
◼
►
sun's path and everything over the live
00:55:10
◼
►
image was invented reality is very cool
00:55:13
◼
►
yes a GPS you have like reference books
00:55:15
◼
►
that could go to figure out latitude and
00:55:18
◼
►
what's that would be and that's exactly
00:55:19
◼
►
the kind of thing the iphone is great at
00:55:21
◼
►
right and then Artemis is this other app
00:55:23
◼
►
that basically lets you instead of
00:55:25
◼
►
having a few find you know a proper like
00:55:27
◼
►
giant viewfinder that you put different
00:55:29
◼
►
lenses on you are just simulates
00:55:33
◼
►
different lens sizes and different
00:55:34
◼
►
cameras and different film planes and
00:55:36
◼
►
stuff so you can use look through the
00:55:39
◼
►
the iphone's camera and see
00:55:41
◼
►
approximately what different lens sizes
00:55:43
◼
►
are going to look like a shot selection
00:55:45
◼
►
very cool sounds awesome
00:55:48
◼
►
yeah but I don't you but i've i've
00:55:50
◼
►
downloaded like I think every single one
00:55:52
◼
►
of those like shot listing apps and
00:55:54
◼
►
storyboarding apps but I've never used
00:55:56
◼
►
one of them happens to be there but i
00:56:02
◼
►
like that they exist
00:56:03
◼
►
yeah i'm still a sucker for the the
00:56:06
◼
►
filters you apply on the phone to
00:56:08
◼
►
pictures i i i i know that it's a
00:56:11
◼
►
gimmick i know that in hindsight I'm
00:56:13
◼
►
gonna look back 20 years from now and
00:56:15
◼
►
wonder why it
00:56:16
◼
►
two-thirds of all the pictures ever took
00:56:18
◼
►
my son all look like they were shot in
00:56:20
◼
►
1964 that's okay though i think i don't
00:56:24
◼
►
see it as a gimmick I see it as are
00:56:26
◼
►
raising raising awareness of color
00:56:29
◼
►
correction which is some of the pros of
00:56:31
◼
►
known about for forever but is just now
00:56:34
◼
►
available to consumers and I i think
00:56:36
◼
►
that's a wonderful thing everybody every
00:56:38
◼
►
photo should be called color corrected
00:56:39
◼
►
and yes are going
00:56:42
◼
►
no I'm sorry photo should be cropped to
00:56:43
◼
►
and that's one thing i love about that
00:56:45
◼
►
photo software is that you hit edit you
00:56:47
◼
►
can resize and and get the shock after
00:56:50
◼
►
look what you want to look like I think
00:56:52
◼
►
my frustration with instagram also
00:56:53
◼
►
became everything is square and
00:56:54
◼
►
Instagram and that was liberating for a
00:56:57
◼
►
while then became frustrated after a
00:56:58
◼
►
while and then like the textural stuff
00:57:01
◼
►
kind of bugs me that's the film scratchy
00:57:03
◼
►
stuff for simulating photo paper that
00:57:08
◼
►
backyard looks me a little
00:57:09
◼
►
yeah that I I'm much less drawn to that
00:57:12
◼
►
stuff than the actual like you said the
00:57:13
◼
►
color correction like sometimes a photo
00:57:15
◼
►
if you just really warm it up even if
00:57:16
◼
►
it's not you know way past the point of
00:57:19
◼
►
realistic well
00:57:20
◼
►
visible of orange- it just gives it like
00:57:25
◼
►
a real emotional feel to it you wouldn't
00:57:27
◼
►
get otherwise same thing for
00:57:29
◼
►
desaturation like not just going all the
00:57:31
◼
►
way to black-and-white desaturating a
00:57:33
◼
►
little bit you can really it's just like
00:57:36
◼
►
a totally different photo
00:57:37
◼
►
yeah and you get I mean in the same ways
00:57:39
◼
►
that these apps these consumer apps
00:57:42
◼
►
basically lead these trends or create
00:57:46
◼
►
these trends in in color correction you
00:57:50
◼
►
know transition color correction is
00:57:51
◼
►
something that profession like the the
00:57:54
◼
►
the the entertainment industry is has
00:57:56
◼
►
had since look I don't know I feel like
00:57:59
◼
►
since that since the days of digital
00:58:01
◼
►
color correcting or the DI or whatever
00:58:04
◼
►
every five year span or whatever has its
00:58:08
◼
►
has eggs like its signature looks that
00:58:12
◼
►
every come is the orange and green one
00:58:13
◼
►
over yeah i think so i think that was
00:58:15
◼
►
that you like the Transformers Michael
00:58:17
◼
►
Bay look that is probably the work
00:58:20
◼
►
yeah it's fun to paint finish itself
00:58:24
◼
►
it's fun to pay attention to these
00:58:25
◼
►
trends though and I i well whenever I'm
00:58:28
◼
►
out like i like to color my color
00:58:31
◼
►
correct myself my stuff pretty neutral i
00:58:34
◼
►
don't and i think a colorist first
00:58:37
◼
►
instinct is always to do something
00:58:39
◼
►
stylistic to it but I don't ever want to
00:58:42
◼
►
do that I feel like it always going to
00:58:43
◼
►
date it and takes it out of the world i
00:58:48
◼
►
remember reading about when they did the
00:58:50
◼
►
the criterion collection restoration of
00:58:54
◼
►
Malik's days of heaven and and that
00:59:00
◼
►
African what words were disallowed it
00:59:04
◼
►
was like warm warm was disallowed but
00:59:07
◼
►
all these things that wouldn't you know
00:59:08
◼
►
because it was all shot of almost all
00:59:10
◼
►
the scenes are outside on these wheat
00:59:11
◼
►
fields for your be real tempted to to
00:59:13
◼
►
really double it up on the warmth of the
00:59:16
◼
►
Sun and stuff like that and they didn't
00:59:17
◼
►
do any of that they kept it really right
00:59:19
◼
►
they let God color-corrected it's all
00:59:21
◼
►
shot at Magic Hour that's that's what
00:59:22
◼
►
the Ryan that's one is known for and it
00:59:25
◼
►
ends up that that that digital
00:59:27
◼
►
restoration really looks different than
00:59:30
◼
►
the first digital version like that i
00:59:31
◼
►
think it was only on DVD
00:59:33
◼
►
but the first digital version which they
00:59:35
◼
►
they kind of I don't even know if Malik
00:59:37
◼
►
supervise it but it was is very
00:59:39
◼
►
different and if you're used to the
00:59:42
◼
►
original one because i never got to see
00:59:44
◼
►
that movie in a theater i like that i
00:59:46
◼
►
thought that the new one looked way to
00:59:48
◼
►
neutral for about 30 seconds and then
00:59:51
◼
►
all of a sudden I was you know
00:59:53
◼
►
holy shit there's a heaven i'm john
00:59:56
◼
►
august did you were you heavily involved
00:59:56
◼
►
august did you were you heavily involved
01:00:00
◼
►
the post-processing on the nine yeah
01:00:02
◼
►
with the knives we had to pick you know
01:00:04
◼
►
that people who don't know the movie
01:00:06
◼
►
it's essentially three short films
01:00:08
◼
►
back-to-back with the same actors in it
01:00:10
◼
►
so Ryan Reynolds hope davis and mrs.
01:00:11
◼
►
McCarthy and each of the three sections
01:00:14
◼
►
has a completely different look and so
01:00:16
◼
►
you work with your GP this Nancy shriver
01:00:19
◼
►
from the outset to figure out what is
01:00:21
◼
►
the look of these three different
01:00:23
◼
►
sections and as a directory of you
01:00:25
◼
►
learned that you don't ever try to tell
01:00:27
◼
►
people how to do their job you just
01:00:28
◼
►
describe what it means to you and let
01:00:31
◼
►
them translate that into their own terms
01:00:32
◼
►
so the first section I told Nancy that
01:00:34
◼
►
it feels like to be receiving on a warm
01:00:36
◼
►
July night and to her that meant you
01:00:40
◼
►
know so I I we're in the yellows in the
01:00:42
◼
►
reds and things can be a little bit hazy
01:00:44
◼
►
and it just feels a little drunk and so
01:00:49
◼
►
she had her couldn't figure out how to
01:00:52
◼
►
do that both in lighting and also in the
01:00:55
◼
►
color correction room the middle section
01:00:57
◼
►
was a reality show so I wanted to be to
01:01:01
◼
►
feel like we wasn't controlled that
01:01:03
◼
►
nothing was really lit that we're
01:01:04
◼
►
finding all these pieces along the way
01:01:06
◼
►
the third section is meant to be a TV
01:01:09
◼
►
pilot that was shot for another network
01:01:11
◼
►
and it's cold and it's different blues
01:01:14
◼
►
and grays and it's you know like
01:01:15
◼
►
november in Vancouver and even though
01:01:20
◼
►
we're going to shoot in LA I was the
01:01:21
◼
►
only show that ever wanted to look like
01:01:23
◼
►
it was shot in Vancouver and so she gets
01:01:27
◼
►
in her head what the what that means as
01:01:30
◼
►
a tool for lighting but then we shot
01:01:32
◼
►
test footage and we took it into the the
01:01:36
◼
►
color bay and she worked with the
01:01:37
◼
►
colorist even before we shot a single
01:01:39
◼
►
frame of our real film just set with
01:01:41
◼
►
those three looks are so everyone's got
01:01:42
◼
►
dailies back it was colored and
01:01:44
◼
►
basically the space that we wanted and
01:01:46
◼
►
so the final color correction and it
01:01:48
◼
►
being two days rather than three weeks
01:01:50
◼
►
that's cool yeah and you're a newbie you
01:01:53
◼
►
it would have been a totally different
01:01:55
◼
►
movie if it hadn't had the very
01:01:57
◼
►
distinctive looks to the segment
01:02:00
◼
►
absolutely i think it's it's absolutely
01:02:02
◼
►
essential to the to the nature of the
01:02:03
◼
►
movie and it's not just it's not as
01:02:05
◼
►
lighting we just shot the first section
01:02:07
◼
►
on super 16 shots middle section on
01:02:10
◼
►
standard definition video not HD video
01:02:12
◼
►
so it really is still look like that
01:02:13
◼
►
yeah and third section was real
01:02:15
◼
►
35-millimeter it's been a little while
01:02:18
◼
►
since i assume the movie but it there
01:02:19
◼
►
were quite a few visual effects as well
01:02:21
◼
►
I yeah and again it's a your job as a
01:02:24
◼
►
director is to to talk to visual effects
01:02:27
◼
►
artist in ways that they can they can
01:02:30
◼
►
interpret and figure out how what it
01:02:31
◼
►
means to them and so you describe that
01:02:33
◼
►
the the the atmosphere so thick and has
01:02:37
◼
►
a viscosity to it but I'm not gonna try
01:02:39
◼
►
to set those parameters are just like
01:02:41
◼
►
give me that stuff I wanted things to be
01:02:42
◼
►
lit from within but figure out how to do
01:02:44
◼
►
that and you give them what you can't
01:02:47
◼
►
but just like what you do a lot with
01:02:49
◼
►
your official effects of the YouTube
01:02:51
◼
►
yourself Doug Christ our editor cut a
01:02:54
◼
►
lot of lots of it seems like visual
01:02:55
◼
►
effects was really just our editor being
01:02:57
◼
►
very smart and figuring out how to do
01:02:59
◼
►
stuff you know on its own avid rather
01:03:00
◼
►
than sending it out to the shop
01:03:03
◼
►
yeah cool lots of news from google this
01:03:08
◼
►
yeah I don't have people like this i
01:03:11
◼
►
don't know at to me that's what the talk
01:03:12
◼
►
shows all about is just jumping around
01:03:13
◼
►
from one topic to another I don't know
01:03:15
◼
►
if some people hate that up but that's
01:03:16
◼
►
how it's my show and tell you well some
01:03:19
◼
►
I don't know do you think that probably
01:03:21
◼
►
a lot of people listen just for the news
01:03:23
◼
►
aspect of it and and probably get
01:03:25
◼
►
annoyed with all the conversational it
01:03:29
◼
►
inside inside
01:03:31
◼
►
why is that wouldn't be baseball but
01:03:34
◼
►
inside whatever our industry I that
01:03:36
◼
►
might be annoying but screw well my take
01:03:39
◼
►
on it especially with the google stuff
01:03:40
◼
►
is that there's a lot of interesting
01:03:42
◼
►
stuff and it's worth talking about but
01:03:44
◼
►
there's no way that my heart would be in
01:03:46
◼
►
at talking about it for a full hour this
01:03:49
◼
►
week like I think we can move through
01:03:51
◼
►
this in about ten yeah it's not say all
01:03:53
◼
►
i want to say I and whereas if it was
01:03:56
◼
►
this show is just about the news like
01:03:58
◼
►
that's a no that's not at all the news
01:04:00
◼
►
for a blog news for the verge and this
01:04:02
◼
►
is exactly discussion right so i watch
01:04:07
◼
►
the the keynote yesterday and watch the
01:04:09
◼
►
second one which was today and number
01:04:11
◼
►
one I don't understand why they do keep
01:04:12
◼
►
to keynote said that confuses and we're
01:04:15
◼
►
in the end and every time i say stuff
01:04:16
◼
►
like that people just accuse me of being
01:04:18
◼
►
well whatever Apple does John Gruber
01:04:20
◼
►
thinks is right and whenever anybody
01:04:21
◼
►
else does is wrong but I to me it's just
01:04:23
◼
►
clarity of focus like a keynote is
01:04:25
◼
►
here's the message
01:04:26
◼
►
judges we want you to come away with
01:04:28
◼
►
from this big conference for putting on
01:04:29
◼
►
but then they do that yesterday and then
01:04:31
◼
►
they come back today with like a whole
01:04:33
◼
►
new set of them
01:04:34
◼
►
I don't get this was that this morning's
01:04:36
◼
►
one was that was with Sergei and the
01:04:38
◼
►
glass and I guessed it
01:04:41
◼
►
apparently they did that twice i'm gonna
01:04:43
◼
►
dad i'll get to that was kind of the
01:04:45
◼
►
coolest thing they did but they
01:04:48
◼
►
announced the android 4.1 and and two
01:04:52
◼
►
couple of the things that it has the two
01:04:53
◼
►
that really stuck out to me they called
01:04:54
◼
►
one project butter which I on the macro
01:04:58
◼
►
now it's a little girl but project
01:05:01
◼
►
butter as a guest a reference to making
01:05:03
◼
►
everything is smooth as butter animation
01:05:06
◼
►
wise and trying to get everything in an
01:05:08
◼
►
android up to 60 frames per second wing
01:05:10
◼
►
when views animate when you switched you
01:05:12
◼
►
know swipe between things or something
01:05:14
◼
►
zooms out resumes in which to me as i
01:05:17
◼
►
get tastic acknowledgement of the fact
01:05:20
◼
►
that all the previous versions were like
01:05:22
◼
►
he is Hell which android supporters have
01:05:24
◼
►
always said no it's not in yes it is and
01:05:28
◼
►
i still think they're catching up to
01:05:29
◼
►
apple in that regard and i think that
01:05:32
◼
►
the new one just from what I've read
01:05:33
◼
►
about it so far is that it still doesn't
01:05:35
◼
►
seem like it's as smooth as iOS on and
01:05:40
◼
►
then the other thing they did
01:05:41
◼
►
software-wise that i thought was
01:05:42
◼
►
interesting is google now which is more
01:05:45
◼
►
or less series for android where you
01:05:48
◼
►
talk to the phone and it interprets your
01:05:50
◼
►
voice and then it gives you back these
01:05:52
◼
►
answers in like Siri like if it knows
01:05:55
◼
►
what you're talking about like if you
01:05:56
◼
►
say what's the Yankees score
01:06:00
◼
►
it's like they did it's not just a list
01:06:02
◼
►
of search results
01:06:03
◼
►
it's okay i know if this guy wants he
01:06:05
◼
►
wants the New York Yankees baseball game
01:06:07
◼
►
and there's a game on right now they're
01:06:09
◼
►
playing somebody else you know let me
01:06:11
◼
►
give this in a very format you know a
01:06:13
◼
►
perfectly formatted and design thing for
01:06:16
◼
►
reporting sports scores because i know
01:06:17
◼
►
that this is what the guy is ask and it
01:06:20
◼
►
looks great i think and it's it's to me
01:06:23
◼
►
that's right up Google's wheelhouse is
01:06:25
◼
►
is that you know that sort of search and
01:06:28
◼
►
knowing exactly what you mean from just
01:06:31
◼
►
these three words it's not a very strong
01:06:33
◼
►
brand name though Google now is not
01:06:37
◼
►
that's not descriptive in anyway it's
01:06:40
◼
►
I think other companies have used the
01:06:42
◼
►
now trademark plenty and I mean they've
01:06:46
◼
►
google has been playing with voice be
01:06:48
◼
►
way before I feel like anybody else was
01:06:51
◼
►
and I mean it's cool it's cool but I
01:06:54
◼
►
feel like they would I I feel like they
01:06:56
◼
►
should have gone with something a little
01:06:58
◼
►
bit bolder if they really wanted to
01:06:59
◼
►
compete with siri siri siri siri is an
01:07:03
◼
►
icon now now seriously character my
01:07:06
◼
►
daughter is seven she does think that
01:07:08
◼
►
serious a real person created it doesn't
01:07:10
◼
►
add to associate that the character and
01:07:13
◼
►
choose to disagree that she's the person
01:07:15
◼
►
who gives you answer social say like you
01:07:17
◼
►
know i'll still asking a question I
01:07:18
◼
►
don't know you that well the Serie now
01:07:20
◼
►
okay final last serie that's pretty
01:07:23
◼
►
um do you remember when I think in the
01:07:25
◼
►
days before I phone even when Google had
01:07:27
◼
►
a phone number that you could call and
01:07:29
◼
►
ask it stuff and it would have liked to
01:07:33
◼
►
you dear is it maybe I'm making this up
01:07:35
◼
►
maybe I dream that i was fake memory of
01:07:37
◼
►
this yeah yeah yeah you could just call
01:07:39
◼
►
it was like an 800 number you can call
01:07:40
◼
►
google and ask it stuff and then it
01:07:42
◼
►
would it have this tone that was like a
01:07:45
◼
►
do too but it was actually a guy like it
01:07:48
◼
►
was a human guy yeah dude they still do
01:07:52
◼
►
that with the google voice app if he
01:07:54
◼
►
even wants the google voice app on
01:07:55
◼
►
iPhone and you do a voice search there's
01:07:58
◼
►
that it's a guy's voice doing that I
01:08:01
◼
►
won't try to do that it's fine whatever
01:08:03
◼
►
it is it's fun yeah it's fun at with
01:08:07
◼
►
which I mean I know this is likewise
01:08:09
◼
►
what I'm jumping all over the place here
01:08:11
◼
►
but I like i watch the google last thing
01:08:15
◼
►
you want to maybe we're getting ahead of
01:08:17
◼
►
I was just basically going to make the
01:08:19
◼
►
point that Google still does have like
01:08:20
◼
►
like this element of fun and a lot of
01:08:23
◼
►
their stuff that like with the you know
01:08:26
◼
►
with a light shade will change up the
01:08:28
◼
►
google logo on the search on the
01:08:30
◼
►
I i love that they still have all that
01:08:32
◼
►
stuff even though whatever they're doing
01:08:34
◼
►
dorky stuff all the time its
01:08:36
◼
►
institutional win yeah instance the
01:08:39
◼
►
perfect way of putting it
01:08:40
◼
►
well before we get to that because i do
01:08:43
◼
►
think that's it's a fascinating way that
01:08:45
◼
►
they closed it the other thing that
01:08:46
◼
►
caught my eyes that they the maps app
01:08:48
◼
►
for Android and
01:08:50
◼
►
i get i think still is clearly ahead of
01:08:54
◼
►
where Apple's new stuff is because the
01:08:56
◼
►
nak mentioned that they still have
01:08:58
◼
►
transit information still be a built-in
01:09:00
◼
►
but they have this cool new very cool i
01:09:03
◼
►
think kompis view from maps where when
01:09:06
◼
►
you do street view if you switch to
01:09:09
◼
►
kompis view it uses the devices
01:09:12
◼
►
accelerometer and I guess what's the
01:09:14
◼
►
other thing called that's even more
01:09:15
◼
►
precise than accelerometer the you know
01:09:18
◼
►
when you're twisting the phone and and
01:09:20
◼
►
it can tell exactly what angle the
01:09:22
◼
►
phones at well we'll just say
01:09:24
◼
►
accelerometer you eat you just hold the
01:09:28
◼
►
device around and it gives you the
01:09:30
◼
►
street view for the angle that you're
01:09:31
◼
►
holding it at like in terms of showing
01:09:33
◼
►
you a 3d panorama that's a bot a
01:09:36
◼
►
gyroscope is probably going to driving
01:09:38
◼
►
exactly thank you johnny it's in it's
01:09:42
◼
►
just seems like the most natural way to
01:09:44
◼
►
do a 360 panoramic street view it seems
01:09:50
◼
►
like it was it's supernatural like in
01:09:53
◼
►
the way that we used to always have
01:09:55
◼
►
buttons to control stuff like if you
01:09:58
◼
►
wanted to go down you have to hit down
01:09:59
◼
►
button you want to go up yet it up
01:10:00
◼
►
button and the way that the iphone
01:10:02
◼
►
really was like no you just move it down
01:10:05
◼
►
take your finger and if you want to go
01:10:06
◼
►
down on the list move it down to me this
01:10:08
◼
►
is exactly that sort of just take the
01:10:11
◼
►
interface away from it for a 360
01:10:14
◼
►
panorama and I think that's clearly
01:10:16
◼
►
Google's it's still a ahead of everybody
01:10:18
◼
►
else in that way
01:10:19
◼
►
the thing I miss most in the iOS 6 naps
01:10:21
◼
►
is street view because i find you
01:10:23
◼
►
incredibly helpful for I'm going
01:10:25
◼
►
someplace I've never been before and I
01:10:26
◼
►
want to see what its gonna look like
01:10:28
◼
►
when i get there
01:10:29
◼
►
me too and Apple has a lot of stuff in
01:10:32
◼
►
the new but it it doesn't have the
01:10:34
◼
►
equivalent of street food
01:10:35
◼
►
yeah and I don't know why they're trying
01:10:36
◼
►
to sell it like the overhead view the 3d
01:10:39
◼
►
overhead view is like a reasonable
01:10:40
◼
►
replacement for street view or if that's
01:10:43
◼
►
just coming later
01:10:44
◼
►
yeah i'm not a bird I don't think yeah
01:10:46
◼
►
it's not going to ever experience the
01:10:48
◼
►
world that way but I do experience the
01:10:49
◼
►
way some street view / we rented up an
01:10:51
◼
►
apartment in London two years ago and I
01:10:54
◼
►
wanted to see what was going around it
01:10:56
◼
►
so i went to Street View and I could
01:10:57
◼
►
like walk up the streets like okay
01:10:58
◼
►
there's a grocery store right there and
01:11:00
◼
►
it's a park at the end of the street and
01:11:01
◼
►
like I had a sense of what it was like
01:11:03
◼
►
forgot there and that was amazing street
01:11:06
◼
►
view that yes i can still do in the
01:11:07
◼
►
browser here but i plug people do that
01:11:09
◼
►
on the phone or the ipad yeah yeah
01:11:12
◼
►
street views is I think it's less
01:11:13
◼
►
impressive as a demo and then the fly
01:11:16
◼
►
around view that apple introduced but
01:11:17
◼
►
it's way more practical because it is
01:11:19
◼
►
literally like being on the street view
01:11:21
◼
►
is exactly your perspective and it's and
01:11:24
◼
►
I think everybody who uses it has used
01:11:26
◼
►
the exact same way you did is what am I
01:11:29
◼
►
looking for and then show me okay and
01:11:31
◼
►
then you look up and when you recognize
01:11:33
◼
►
ok this is that corner here i am so then
01:11:39
◼
►
they announced two devices they
01:11:40
◼
►
announced the nexus 7 which was not a
01:11:43
◼
►
this is exactly what the rumors it said
01:11:45
◼
►
it's it's more or less Google's version
01:11:47
◼
►
of the kindle fire 7 inch android tablet
01:11:49
◼
►
explicitly that you know they were very
01:11:54
◼
►
explicit about it is meant for viewing
01:11:57
◼
►
content from their google playstore
01:11:59
◼
►
magazines that you get through google
01:12:01
◼
►
play movies and TV shows that you rent
01:12:04
◼
►
or buy from google play books e-books
01:12:08
◼
►
that you buy from from google google
01:12:10
◼
►
play store on a 200 bucks and they give
01:12:14
◼
►
you for at least a limited time at $25
01:12:16
◼
►
store credit with the with the
01:12:18
◼
►
two-hundred-dollar purchase looks like a
01:12:21
◼
►
way better hardware device than the
01:12:22
◼
►
kindle fire but I thought here's what i
01:12:25
◼
►
thought was interesting is it was a
01:12:27
◼
►
super interesting contrast from
01:12:28
◼
►
Microsoft's announcement the week before
01:12:30
◼
►
or Microsoft pre announced their tablet
01:12:32
◼
►
and seemed to be doubling down on using
01:12:35
◼
►
it for creation and not just consumption
01:12:39
◼
►
at the message was hey those other
01:12:40
◼
►
tablets you know in parentheses ipad are
01:12:43
◼
►
just for consumption
01:12:45
◼
►
ours is a real pc that you can use for
01:12:47
◼
►
office and all the stuff you know
01:12:50
◼
►
photoshop everything you do on your
01:12:51
◼
►
regular pc you can do on ours and they
01:12:55
◼
►
didn't know anything about renting
01:12:56
◼
►
movies or TV shows and they didn't
01:12:58
◼
►
announce a bookstore and they didn't
01:13:00
◼
►
have anything about getting magazines or
01:13:02
◼
►
newspapers or anything like that in
01:13:04
◼
►
Google's was exact opposite thing where
01:13:07
◼
►
had nothing at all to do they didn't
01:13:09
◼
►
show any kind of apps for doing anything
01:13:11
◼
►
it was all about consumption you
01:13:14
◼
►
I mean it makes sense that price point
01:13:17
◼
►
people are going to buy a lot of them
01:13:19
◼
►
and its people who don't want to buy an
01:13:21
◼
►
ipad yeah I wonder about the ability to
01:13:25
◼
►
build out that infrastructure to support
01:13:27
◼
►
all that like amazon already had all
01:13:29
◼
►
those things to just stick on your
01:13:31
◼
►
kindle fire google may not i have all
01:13:35
◼
►
those much interesting stuff to do that
01:13:36
◼
►
and I don't know that you're gonna guess
01:13:38
◼
►
I don't know that my mom is gonna
01:13:40
◼
►
understand what that is always going to
01:13:42
◼
►
want to buy that
01:13:42
◼
►
well how do you fill it with content you
01:13:45
◼
►
buy it through google cast that didn't
01:13:48
◼
►
have to have their little stores but do
01:13:49
◼
►
they have enough stuff it it's
01:13:50
◼
►
interesting and well and the other
01:13:53
◼
►
problem I think that it might be running
01:13:55
◼
►
into is that the kindle fire is actually
01:13:58
◼
►
pretty old and everybody presumes that
01:14:01
◼
►
Amazon is going to have a kindle fire to
01:14:03
◼
►
I mean whatever they're going to call it
01:14:06
◼
►
probably sooner than later and unlike
01:14:09
◼
►
Google like with the the nexus 7 thing
01:14:12
◼
►
that kind of leaked 10 weeks ago I mean
01:14:14
◼
►
I saw it was just everybody just seemed
01:14:16
◼
►
to assume that they were going to
01:14:17
◼
►
announce a 7-inch two-hundred-dollar
01:14:19
◼
►
amazon is a lot like Apple in that they
01:14:22
◼
►
they know how to keep a secret but
01:14:25
◼
►
presumably everybody just presumes from
01:14:27
◼
►
past experience that you know that they
01:14:29
◼
►
do with the kindle what Apple did with
01:14:31
◼
►
the iPod and iPhone the iPad were once a
01:14:33
◼
►
year they come out with a new one
01:14:35
◼
►
the thing I really think about amazon is
01:14:36
◼
►
that the second kindle was so much
01:14:38
◼
►
better than the first kindle that
01:14:40
◼
►
however bad the original kindle fire is
01:14:42
◼
►
I I'm optimistic that the second one is
01:14:44
◼
►
going to be pretty competitive thing
01:14:47
◼
►
that interests you most about the Nexus
01:14:48
◼
►
7 is that it feels like it's finally
01:14:50
◼
►
that ipod touch that was sort of missing
01:14:52
◼
►
is like I've been curious about android
01:14:54
◼
►
never wanted to buy any other devices
01:14:55
◼
►
because i don't want another phone and
01:14:58
◼
►
this is something that's android that
01:14:59
◼
►
could actually buy and play around with
01:15:01
◼
►
and and see what their Maps do it's not
01:15:03
◼
►
that expensive so for that is really
01:15:06
◼
►
interesting and it's also cheap enough
01:15:07
◼
►
that if you were tinker and you want to
01:15:09
◼
►
build some kind of app that you know
01:15:11
◼
►
would never be allowed to sell to the
01:15:13
◼
►
apple through the mac app store for the
01:15:15
◼
►
eye is app store you could build
01:15:17
◼
►
something for that or some sort of
01:15:18
◼
►
custom application and just by which
01:15:20
◼
►
these two hundred other things and give
01:15:22
◼
►
them to your employees to do one
01:15:23
◼
►
specific job it's cheap enough that it
01:15:25
◼
►
may be worthwhile for that
01:15:27
◼
►
yeah i totally agree with that because
01:15:29
◼
►
the thing with buying an android phone
01:15:30
◼
►
is always you know that you you're
01:15:32
◼
►
signing up with a contract which you
01:15:33
◼
►
don't need because you already have your
01:15:34
◼
►
iphone or if you buy it unlocked there
01:15:36
◼
►
they're like iPhones are like 600 bucks
01:15:38
◼
►
500 bucks which seems you know it seems
01:15:41
◼
►
too much I i agree i think anybody is
01:15:43
◼
►
android curious to put it that you know
01:15:46
◼
►
I don't know how to put it with you know
01:15:47
◼
►
a hundred ninety nine dollar device
01:15:49
◼
►
right from google with google software
01:15:51
◼
►
as they intend it because that's the big
01:15:53
◼
►
difference with like the Samsung I ipod
01:15:56
◼
►
touch thing the galaxy touch whatever
01:15:58
◼
►
they call it where it's all cramped up
01:16:00
◼
►
with Samsung's stuff that I don't want I
01:16:02
◼
►
mean I think that the google you know
01:16:04
◼
►
android looks best writers google gives
01:16:06
◼
►
it to you you know it people who right
01:16:08
◼
►
now are buying the barnes noble looks
01:16:10
◼
►
and routing them so they have like a
01:16:12
◼
►
cheap android tablet this is what they
01:16:13
◼
►
will buy to tinker with and it's a
01:16:16
◼
►
better choice probably i'm curious to
01:16:18
◼
►
hold it because that's my that's my
01:16:20
◼
►
biggest barrier to using the ipad all
01:16:23
◼
►
the time is is that it's just still too
01:16:25
◼
►
awkward for meeting to carry all the
01:16:28
◼
►
time I don't know it's it's it's a
01:16:31
◼
►
little bit too heavy it's a little bit
01:16:32
◼
►
too big and i always feel like I'm going
01:16:34
◼
►
to drop it so if a slightly smaller I
01:16:38
◼
►
want to know what's the like what's the
01:16:40
◼
►
maximum size of a tablet that I can be
01:16:43
◼
►
comfortable with I'm just carrying with
01:16:45
◼
►
me and holding it in one hand I figured
01:16:49
◼
►
if I've mentioned this on a previous
01:16:51
◼
►
show but it doesn't matter because I'll
01:16:52
◼
►
just repeat myself but I still go to a
01:16:55
◼
►
real book store i still go to barnes and
01:16:57
◼
►
noble across town in Philadelphia that
01:16:59
◼
►
that I still go to all the time out I
01:17:01
◼
►
take take my son there because it just
01:17:03
◼
►
seems like I still think that's the best
01:17:04
◼
►
way to pick a new book is just go there
01:17:06
◼
►
and browse the shelves and find a bug
01:17:08
◼
►
and one thing that really has surprised
01:17:10
◼
►
me is last double-talk couple times
01:17:12
◼
►
we've been in there every time there's
01:17:14
◼
►
at least two or three people at the at
01:17:16
◼
►
the NOC kiosk looking at the knox and
01:17:19
◼
►
they seem to know a lot of them seem
01:17:21
◼
►
really serious about maybe buying one
01:17:22
◼
►
right there on the spot like when they
01:17:24
◼
►
first put those nuk kiosks in the barnes
01:17:27
◼
►
and noble I really was like embarrassed
01:17:28
◼
►
for them I was like this is there just
01:17:30
◼
►
they've just created a space in their
01:17:32
◼
►
store where no one is ever gonna go but
01:17:35
◼
►
i was wrong i mean i had you know i
01:17:36
◼
►
don't know how many of their selling but
01:17:38
◼
►
there's definitely
01:17:39
◼
►
yeah there's definitely a market there
01:17:41
◼
►
and the other thing google announced and
01:17:45
◼
►
this just boggles my mind the Nexus Q
01:17:48
◼
►
which is at 215 cranking through the
01:17:52
◼
►
cave that allowed because it's a 299
01:17:55
◼
►
dollar thing that he plays music and
01:17:58
◼
►
video from the google play store and
01:18:01
◼
►
that the only way to use it is with a an
01:18:03
◼
►
android phone or tablet doesn't even
01:18:05
◼
►
have a remote controller anything you
01:18:07
◼
►
hook it up to your TV 7 and it sort of
01:18:11
◼
►
does the stuff that Apple TV does but
01:18:14
◼
►
cost three times more and requires a
01:18:16
◼
►
five-hundred-dollar phone do you have
01:18:17
◼
►
terrible terrible
01:18:19
◼
►
did you did you happen to watch the
01:18:20
◼
►
video like the promotional video for it
01:18:23
◼
►
some of it i watch the Verge's the verge
01:18:27
◼
►
team and those verge guys by the way if
01:18:29
◼
►
any of them listen to this okay with the
01:18:30
◼
►
verge guys coverage at Google i/o is
01:18:32
◼
►
just been unbelievable I mean they're
01:18:35
◼
►
just killing it
01:18:35
◼
►
there's a google announced a lot of
01:18:37
◼
►
stuff in the verge really sort of helped
01:18:40
◼
►
me not spend my whole day trying to
01:18:42
◼
►
figure out what it always but anyway
01:18:44
◼
►
they did a video in it
01:18:45
◼
►
well what it wanted their promotional
01:18:47
◼
►
it's basically I mean it's a really
01:18:48
◼
►
well-made video but it's like all about
01:18:51
◼
►
fetishizing the object and it's all
01:18:52
◼
►
about even the guts and they like they
01:18:54
◼
►
show it being machined and everything in
01:18:56
◼
►
the electronics of the circuitry of it
01:18:58
◼
►
and it's this ball its likes this
01:19:00
◼
►
science-fiction spherical with a light
01:19:04
◼
►
and like a you know it's bisected
01:19:07
◼
►
with-with-with cool colored light coming
01:19:10
◼
►
through the center of it but like people
01:19:13
◼
►
don't want that crap in their house
01:19:14
◼
►
I don't think I don't think that people
01:19:16
◼
►
want that in the house people want like
01:19:18
◼
►
their components to disappear and that's
01:19:20
◼
►
why the $99 apple TV that's just like a
01:19:23
◼
►
very small simple sturdy rectangular
01:19:26
◼
►
curved rectangular little box can scan
01:19:31
◼
►
disappear like that they're trying to
01:19:34
◼
►
make it into an art object of art and I
01:19:37
◼
►
don't think that anybody wants that
01:19:39
◼
►
nobody wants Blake especially an
01:19:43
◼
►
electronic ball
01:19:44
◼
►
nobody wants to put that on their table
01:19:45
◼
►
actually people don't want to hook up
01:19:48
◼
►
one more thing to their TVs is you know
01:19:51
◼
►
going to have this attached to your TV
01:19:53
◼
►
you're probably gonna have a cable box
01:19:54
◼
►
you're gonna have something else if you
01:19:56
◼
►
have an xbox whatever also feeding into
01:19:58
◼
►
it like it's one more
01:19:59
◼
►
it's not a box the ball but it's still
01:20:01
◼
►
one more box right I don't have anybody
01:20:03
◼
►
wants it sitting there but the end at
01:20:05
◼
►
least seems like with apple TV the way
01:20:06
◼
►
Apple has been going with it is to get
01:20:08
◼
►
it more and more out of your way and
01:20:09
◼
►
that they realized that the big hump to
01:20:11
◼
►
cross is exactly that that nobody wants
01:20:14
◼
►
to hook up anything to their apple to
01:20:16
◼
►
the stuff that they've in addition to
01:20:18
◼
►
everything else
01:20:19
◼
►
nobody wants one more box so we're going
01:20:21
◼
►
to make it as small and unobtrusive as
01:20:23
◼
►
possible and it's only 99 bucks and it
01:20:25
◼
►
only takes me just one cable just
01:20:27
◼
►
plugged hdmi in and you're done
01:20:29
◼
►
yeah idea that the one thing that struck
01:20:32
◼
►
me Adam is it that the other thing is in
01:20:34
◼
►
addition to being big and heavy was the
01:20:36
◼
►
LED light like that would kill me like
01:20:38
◼
►
why would you want like green growth
01:20:40
◼
►
glow maybe it turns off your playing
01:20:41
◼
►
video I don't maybe I think it's only
01:20:43
◼
►
music i don't know they've just taken
01:20:45
◼
►
this this opposite tack from disguising
01:20:49
◼
►
or hiding components and they've they've
01:20:51
◼
►
tried to create this this object and it
01:20:55
◼
►
to me it's just deeply unsettling that
01:20:56
◼
►
its spherical and I would always be
01:20:58
◼
►
feeling like it's gonna roll away like
01:21:01
◼
►
that the same way that I look at the
01:21:02
◼
►
boxee box and it's like on it's sitting
01:21:04
◼
►
on a corner and I'm always gonna be
01:21:06
◼
►
watching it because i think it's going
01:21:08
◼
►
to fall over like I don't want that I
01:21:10
◼
►
just want a sturdy rectangular small
01:21:13
◼
►
thing that just like it's just like a
01:21:16
◼
►
pockets i love my appletv I don't think
01:21:19
◼
►
it's one of my favorite apple products
01:21:20
◼
►
for sure and and the fact that it
01:21:23
◼
►
basically does this google the q does
01:21:26
◼
►
exactly what an apple TV has been able
01:21:29
◼
►
to do for far cheaper for all this time
01:21:32
◼
►
I think they're just like they're sort
01:21:33
◼
►
of like they're planting their flags
01:21:35
◼
►
there just like getting in the game now
01:21:38
◼
►
and I'm sure like the next iteration of
01:21:41
◼
►
it are going to be cooler and everything
01:21:42
◼
►
but how how would you how would a kid
01:21:44
◼
►
little kid use it if it requires in it
01:21:47
◼
►
204 dollar more android tablet or phone
01:21:49
◼
►
to use it how it could use it's not fair
01:21:51
◼
►
it's not for kits for you and your fancy
01:21:53
◼
►
corporate friends to share all your
01:21:55
◼
►
favorite music tracks at a party our
01:21:59
◼
►
daughter uses apple TV vs remain TV and
01:22:01
◼
►
so she's never seen normal TV with
01:22:04
◼
►
commercials and stuff because all
01:22:05
◼
►
four shows are just on her apple TV and
01:22:06
◼
►
at a very early age
01:22:08
◼
►
no just started watching shows which was
01:22:10
◼
►
like two-and-a-half she could use a
01:22:11
◼
►
little remote and get to the show she
01:22:12
◼
►
wanted it's you know it's simple
01:22:15
◼
►
does she no does she know how to like
01:22:17
◼
►
airplay stuff out from the device and
01:22:20
◼
►
nothing fancy like that it's the old
01:22:21
◼
►
apple TV vintage ones but our main are
01:22:25
◼
►
other hand see our main TV we have just
01:22:28
◼
►
a mac mini that we got the magnitude
01:22:30
◼
►
still have the DVD drive and it works
01:22:33
◼
►
it does most of what we wanted an apple
01:22:36
◼
►
tv2 do but has the DVD drive so that's
01:22:38
◼
►
how we play dvds we need to play DVD
01:22:40
◼
►
well it's good you know what I love that
01:22:43
◼
►
I've just been reading recently using
01:22:45
◼
►
more and more is this software called
01:22:49
◼
►
do you know what a parrot is no idea its
01:22:51
◼
►
if you have one of the new apple tv's
01:22:53
◼
►
basically just lets you stream your
01:22:56
◼
►
desktop or whatever app from your Mac
01:22:58
◼
►
out to the apple TV and the framerate is
01:23:01
◼
►
pretty solid like it's it's it's theirs
01:23:03
◼
►
it's not perfect it's like maybe 15
01:23:06
◼
►
frames a second or something so you
01:23:07
◼
►
wouldn't really want to watch all your
01:23:08
◼
►
movies on it but um like I'm i sometimes
01:23:12
◼
►
I sit on the couch guys I'll do like web
01:23:16
◼
►
i look at web stuff and I mean there's
01:23:19
◼
►
no real awesome way to extend a youtube
01:23:22
◼
►
I youtube window from the from safari on
01:23:26
◼
►
the on the mac out to your TV yet i know
01:23:29
◼
►
that's coming in mountain lion but for
01:23:32
◼
►
right now this is the best solution i've
01:23:33
◼
►
come across is his heir apparent let me
01:23:35
◼
►
interrupt and into our second second
01:23:38
◼
►
sponsor break and I'm so happy about
01:23:40
◼
►
this I did not plan this out
01:23:42
◼
►
I'm nowhere near organized enough to
01:23:43
◼
►
make this happen naturally but it is the
01:23:46
◼
►
best one-two punch of sponsors that I
01:23:48
◼
►
could imagine it's serendipity because
01:23:51
◼
►
our second sponsor is a low clip oll oh
01:23:55
◼
►
CL IPO low clip is a very very fun
01:24:00
◼
►
hardware product it's this three lenses
01:24:03
◼
►
and one dingus that you snap on you can
01:24:06
◼
►
you slide onto your iPhone 4 or 4s comes
01:24:09
◼
►
with three additional camera lenses
01:24:11
◼
►
fisheye super wide angle a wide angle
01:24:17
◼
►
lens and it's all in one this little
01:24:19
◼
►
thing that just slides right over the
01:24:21
◼
►
corner of your iPhone 4 or 4s and it
01:24:24
◼
►
couldn't be easier and has a super-great
01:24:25
◼
►
feel it doesn't scratch up the phone
01:24:27
◼
►
doesn't leave a mark you'd never know it
01:24:29
◼
►
there's a bunch of other competing
01:24:30
◼
►
things these additional lenses you can
01:24:32
◼
►
get for your iphone or something yet but
01:24:34
◼
►
like a sticker around the lens in it
01:24:36
◼
►
it's a magnet to do this i mean i might
01:24:38
◼
►
put a sticker on my iphone there's
01:24:40
◼
►
others that require you to put like your
01:24:42
◼
►
phone in a dedicated case well I don't
01:24:44
◼
►
carry my iphone in a case and if I did I
01:24:46
◼
►
would want to have a case that was a
01:24:47
◼
►
specifically for camera lenses follow
01:24:51
◼
►
clip is just a brilliant idea it's just
01:24:53
◼
►
a little thing that takes advantage of
01:24:54
◼
►
the fact that the lens is right on the
01:24:56
◼
►
corner of the iphone just a little thing
01:24:58
◼
►
goes right over the corner
01:24:59
◼
►
taking on boom you've got any of these
01:25:02
◼
►
three lenses right there you just turn
01:25:03
◼
►
it around and flip it the other way and
01:25:05
◼
►
and you have another lens it fits easily
01:25:08
◼
►
in your pocket super lightweight and you
01:25:11
◼
►
can if you need it you just take her out
01:25:13
◼
►
of your pocket put it on its there and
01:25:15
◼
►
just use whatever camera app you want
01:25:17
◼
►
including you could use camera+ pro
01:25:19
◼
►
works with anything because it just
01:25:21
◼
►
snaps right over the lens and for me as
01:25:24
◼
►
somebody who I said who you know a
01:25:29
◼
►
frequent amateur photographer I don't
01:25:31
◼
►
know enthusiasts photography enthusiasts
01:25:33
◼
►
who doesn't carry a point-and-shoot
01:25:36
◼
►
camera around anymore
01:25:37
◼
►
the one big frustration with using your
01:25:40
◼
►
iphone is your only camera is that
01:25:41
◼
►
you're a lot more limited in that field
01:25:44
◼
►
of view you get out of the lens you mean
01:25:45
◼
►
there's digital zoom which you know it's
01:25:48
◼
►
ah I'll clip really really helps out
01:25:50
◼
►
with that long time ago I complained
01:25:53
◼
►
about the fact that there is the fisheye
01:25:54
◼
►
ends up the fisheye is super useful when
01:25:57
◼
►
you're shooting video because it turns
01:25:59
◼
►
it turns the video which is a sort of a
01:26:02
◼
►
crop on the sensor into a nice wide
01:26:04
◼
►
angle view and we're shooting stills you
01:26:07
◼
►
can get you can get these incredible
01:26:09
◼
►
photos from really really cramped areas
01:26:13
◼
►
actually met that one of the creators of
01:26:16
◼
►
the olloclip Patrick at WWDC and he had
01:26:21
◼
►
a photo he got called up he was getting
01:26:23
◼
►
on the airplane had a photo in a cockpit
01:26:25
◼
►
of the airplane
01:26:26
◼
►
that he took one flat to WWDC and it was
01:26:31
◼
►
amazing because you could see the entire
01:26:33
◼
►
cockpit the super super cramped little
01:26:35
◼
►
thing you can see the whole cockpit at
01:26:37
◼
►
once because he had the fisheye lens on
01:26:39
◼
►
his auto clip on his iphone it's
01:26:42
◼
►
available you can buy this you can buy
01:26:44
◼
►
this in apple stores the actual apple
01:26:46
◼
►
stores which is tremendous you just walk
01:26:48
◼
►
around and buy it they haven't their
01:26:49
◼
►
best buy their and target and even
01:26:51
◼
►
settlement sprint stores now and you can
01:26:55
◼
►
find out more or buy them online at a
01:26:57
◼
►
low clip.com tremendous tremendous
01:27:00
◼
►
product i recommend it highly
01:27:06
◼
►
cool what you think I'm you didn't think
01:27:09
◼
►
I'm doing better with those are great
01:27:10
◼
►
i'll take my truck here's the trick i
01:27:12
◼
►
came up with this just occurred to me
01:27:14
◼
►
after your criticism of my sponsor reads
01:27:16
◼
►
before now and you know what just
01:27:18
◼
►
occurred to me i think it literally
01:27:20
◼
►
occurred to me in the shower like one of
01:27:21
◼
►
those like I can't believe I had a great
01:27:24
◼
►
idea in the shower is the idea was no
01:27:26
◼
►
matter who's on my show that this week i
01:27:27
◼
►
do the sponsor reads as though i'm
01:27:29
◼
►
explaining the product to you that was
01:27:32
◼
►
me that was me trying to explain all
01:27:35
◼
►
clip assuming it
01:27:36
◼
►
I don't even know if you guys hadn't
01:27:38
◼
►
heard about it before but I thought
01:27:39
◼
►
here's me explaining to john august and
01:27:41
◼
►
sandy what the olloclip is why they
01:27:43
◼
►
might well I've seen you I've seen you
01:27:44
◼
►
use it and I know that you really really
01:27:46
◼
►
you have it with you absolutely you all
01:27:48
◼
►
the time I do i do because i used to be
01:27:52
◼
►
an end you know it's a little bit you're
01:27:53
◼
►
carrying something that you wouldn't be
01:27:55
◼
►
carrying otherwise but it's so much
01:27:56
◼
►
smaller than my old point-and-shoot
01:27:59
◼
►
camera combined with the iphone that it
01:28:00
◼
►
still feels like I'm unencumbered
01:28:03
◼
►
something to bring them into something
01:28:04
◼
►
to bring with you
01:28:05
◼
►
we're going on a situation where you
01:28:06
◼
►
might have taken your point-and-shoot
01:28:07
◼
►
it's in your pocket exactly exactly
01:28:10
◼
►
exactly the scenario where you take it
01:28:12
◼
►
and you really get some fantastic photos
01:28:15
◼
►
out of it you you'll get you you
01:28:16
◼
►
absolutely get oh come on you didn't
01:28:19
◼
►
shoot that with your iphone photos out
01:28:23
◼
►
I don't have much more on the agenda but
01:28:26
◼
►
the one thing that's just the thing that
01:28:28
◼
►
the blew me away about the google i/o
01:28:29
◼
►
keynote yesterday is is like they're
01:28:32
◼
►
getting towards the end and
01:28:33
◼
►
I don't know what they were talking
01:28:34
◼
►
about and all of a sudden surge a comes
01:28:38
◼
►
out on stage with his is crazy
01:28:40
◼
►
google glass i keep on the comm google
01:28:44
◼
►
glasses but they call it google glass
01:28:45
◼
►
but it's their glasses but it otherwise
01:28:49
◼
►
though you're saying that their google
01:28:51
◼
►
glass glasses you know and it's I think
01:28:53
◼
►
it's kind of an app code name though
01:28:55
◼
►
because itself itself like self aware
01:28:58
◼
►
that they're basically just saying that
01:29:00
◼
►
there is no glass by calling in class
01:29:02
◼
►
their their basic like that the concept
01:29:05
◼
►
is that the world becomes glass which i
01:29:07
◼
►
kinda like there's I don't know it's
01:29:09
◼
►
it's deep on that level but the thing
01:29:13
◼
►
blew me away and nothing to do with the
01:29:14
◼
►
glasses themselves is that they he said
01:29:18
◼
►
like this is the reason he burst out
01:29:19
◼
►
onstage seemingly ill-timed it was that
01:29:22
◼
►
they had a i asked i mean this is so
01:29:25
◼
►
amazing they had an airplane flying over
01:29:27
◼
►
San Francisco loaded up with the guys
01:29:30
◼
►
wearing stunt men wearing google glasses
01:29:32
◼
►
who were broadcasting somehow i don't
01:29:36
◼
►
know what kind of crazy wireless
01:29:37
◼
►
technology that you get on a little prop
01:29:39
◼
►
plane that can get your Wi-Fi to stream
01:29:41
◼
►
from the glasses to the stage but they
01:29:44
◼
►
were doing it so you could see what they
01:29:45
◼
►
were seeing and then the guys jump out
01:29:47
◼
►
of the plane and parachute onto the top
01:29:51
◼
►
of moscone center
01:29:53
◼
►
I mean it sounds like I'm making this
01:29:55
◼
►
out then they're up there with BMX bikes
01:29:57
◼
►
doing keep doing like BMX earrings like
01:30:00
◼
►
I i watch that video you said yeah I
01:30:02
◼
►
mean you sent it to me and it struck me
01:30:05
◼
►
that it must be it must have been I
01:30:07
◼
►
don't know it must have been most much
01:30:08
◼
►
more impressive for the audience to
01:30:10
◼
►
actually be there live all this is all
01:30:12
◼
►
streaming and to get that that sparkly
01:30:14
◼
►
gucci feeling that you're watching
01:30:16
◼
►
something happened
01:30:17
◼
►
streaming live up above you because to
01:30:20
◼
►
the rest of us at home it just looked
01:30:21
◼
►
like they have helmet cams on there
01:30:23
◼
►
wasn't any impressive you I display
01:30:25
◼
►
going on in front of their their povs it
01:30:28
◼
►
just looked like you know what you can
01:30:29
◼
►
do with mike with gopro cameras now as
01:30:33
◼
►
which is just stack them on your head
01:30:34
◼
►
your head and then do extreme sports and
01:30:37
◼
►
it's awesome but i don't know i did it i
01:30:41
◼
►
think it's one of those things where you
01:30:42
◼
►
had to be there
01:30:43
◼
►
yeah I've instructed it it was certain
01:30:46
◼
►
stunt but it didn't really sell me out
01:30:49
◼
►
with a product was because the product
01:30:51
◼
►
of google glass is that you're going to
01:30:52
◼
►
have this interface the dead you the
01:30:54
◼
►
users are going to see not so much that
01:30:56
◼
►
you're going to be streaming live video
01:30:57
◼
►
because it's not really the main feature
01:31:00
◼
►
of google a supposed to be so I've seen
01:31:02
◼
►
other things just like what i described
01:31:04
◼
►
with the GoPro things and so they had
01:31:06
◼
►
some sort of backpack that was you know
01:31:08
◼
►
transmitting that stuff but that's not
01:31:10
◼
►
really kind of what they say that Google
01:31:12
◼
►
a supposed to be about is supposed to be
01:31:13
◼
►
about you know that the the way you can
01:31:18
◼
►
overlay information on to what you're
01:31:20
◼
►
seeing and we weren't getting that and
01:31:22
◼
►
it so it's unfortunate that I mean like
01:31:24
◼
►
I said you had to be there must have
01:31:26
◼
►
been an awesome spectacle for a live
01:31:28
◼
►
event but it didn't translate so well to
01:31:31
◼
►
video for us to watch it eventually it
01:31:35
◼
►
will I think eventually when you really
01:31:39
◼
►
are seeing somebody gracefully as fall
01:31:41
◼
►
out of a plane
01:31:42
◼
►
oh and you really get that sense that
01:31:44
◼
►
it's their point of view like that movie
01:31:46
◼
►
strange days then it will be spectacular
01:31:49
◼
►
but other otherwise it's just pretty
01:31:52
◼
►
commonplace and and you know
01:31:55
◼
►
Sergei is not the world's best showman
01:31:58
◼
►
really i wanted something I actually
01:32:02
◼
►
wanted to kind of talk a little bit
01:32:03
◼
►
about is that now that we've seen these
01:32:07
◼
►
we've we've had these three huge
01:32:11
◼
►
companies keynotes in succession and
01:32:14
◼
►
just looking at the difference between
01:32:15
◼
►
their keynote culture I think it's
01:32:17
◼
►
pretty strict I you know it's beads it's
01:32:19
◼
►
pretty I interesting to talk about how
01:32:24
◼
►
the the presentation style reflects with
01:32:26
◼
►
what's important to the culture because
01:32:28
◼
►
when i saw this you know when i watch
01:32:30
◼
►
the google one this area one with the
01:32:32
◼
►
glass it looks like the crowd was having
01:32:35
◼
►
a really good time and the 1i see the
01:32:37
◼
►
WWDC keynote and there and they cut away
01:32:40
◼
►
to the audience they don't look like
01:32:43
◼
►
they having a good time I've never been
01:32:44
◼
►
to one but it looks pretty stiff and
01:32:47
◼
►
nerdy and then in the microsoft one it's
01:32:49
◼
►
like that not even it doesn't compare
01:32:51
◼
►
take a corporate before I exactly its
01:32:55
◼
►
yeah now I couldn't agree more that it
01:32:59
◼
►
it was an incredible demo it's one of
01:33:01
◼
►
the most incredible demos and in the
01:33:02
◼
►
history of the entire tech industry that
01:33:04
◼
►
they had a continuous streaming video
01:33:07
◼
►
first person from somebody jumping out
01:33:09
◼
►
of an airplane onto the building where
01:33:11
◼
►
the event was being held doing BMX
01:33:14
◼
►
tricks rappelling down the side of the
01:33:16
◼
►
building to jump into a window on the
01:33:18
◼
►
third floor and then run up all the way
01:33:20
◼
►
up on stage and and shake Sergei's hand
01:33:24
◼
►
but exactly what John said where the
01:33:26
◼
►
demo the idea is hey this this
01:33:28
◼
►
first-person glass stuff is going to
01:33:30
◼
►
really come in practical and all the
01:33:31
◼
►
ways the little things you do in your
01:33:33
◼
►
life well I don't do any of those things
01:33:34
◼
►
I don't jump out of airplanes
01:33:37
◼
►
I don't do BMX tricks on the roof of the
01:33:39
◼
►
building and I'm I don't rappel down
01:33:41
◼
►
this side of a five-story point you will
01:33:44
◼
►
i mean i think that's it that's it
01:33:46
◼
►
no I mean I'm not in a practical sense
01:33:48
◼
►
put it you but in AU from a different
01:33:50
◼
►
sense you will be doing all those things
01:33:52
◼
►
once all those once me once we can wear
01:33:55
◼
►
like once the technology exists to
01:33:57
◼
►
actually project those experiences more
01:33:59
◼
►
directly into our field of vision but
01:34:02
◼
►
like again I think that was more
01:34:05
◼
►
spectacular to be in that audience and
01:34:07
◼
►
watch it happen in real time
01:34:09
◼
►
it distracted and you would like it if
01:34:10
◼
►
you're a journalist covering a story
01:34:12
◼
►
someplace and I got a big thing was
01:34:13
◼
►
happening if you have those thoughts on
01:34:15
◼
►
that whatever you're seeing you can
01:34:16
◼
►
narrate and have ever journalism that
01:34:19
◼
►
makes a lot of sense but for just
01:34:21
◼
►
extreme sports already have GoPro and
01:34:24
◼
►
that does what this did you know and I i
01:34:31
◼
►
do agree with you said Adam that if
01:34:33
◼
►
there is a reflection of the companies
01:34:35
◼
►
like Apple is is really hyper focus on
01:34:39
◼
►
practical applications and you know it's
01:34:43
◼
►
it's some of the stuff that they'll
01:34:45
◼
►
really emphasize and double down on
01:34:47
◼
►
isn't really all that impressive it's
01:34:49
◼
►
you know they'll spend all this time in
01:34:51
◼
►
a demonstration about how you can make
01:34:53
◼
►
you know take a bunch of clips you shot
01:34:55
◼
►
with your iPhone video clips and put
01:34:57
◼
►
them together in iMovie with the theme
01:35:00
◼
►
and make this little five-minute thing
01:35:02
◼
►
with music and nice fun and a very
01:35:05
◼
►
stylish credit pre-made credits thing
01:35:08
◼
►
and you can make this little thing that
01:35:11
◼
►
little nugget of video for your family
01:35:14
◼
►
trip to the lake house up in the
01:35:16
◼
►
mountains feel like a real thing and
01:35:18
◼
►
whether or not everybody was an iphone
01:35:20
◼
►
am at mac actually does that and use
01:35:23
◼
►
iMovie that way you at least feel like I
01:35:25
◼
►
should be doing that I could do that and
01:35:28
◼
►
they really really emphasize here the
01:35:29
◼
►
things you you either will do with this
01:35:31
◼
►
or you you might feel like you could do
01:35:34
◼
►
it and I feel like with google it's it
01:35:36
◼
►
that that doesn't even really enter the
01:35:39
◼
►
then that they're not that doesn't
01:35:41
◼
►
really captivate them that they don't
01:35:43
◼
►
they can't get it up for that
01:35:44
◼
►
um I i find it really i find apples cast
01:35:49
◼
►
of characters really compelling in terms
01:35:51
◼
►
of whoo-hoo they bring up to do each
01:35:54
◼
►
section of the keynote that you know
01:35:56
◼
►
that they just start off with tim cook
01:35:58
◼
►
and obviously is no Steve but he's Tim
01:36:00
◼
►
Cook and his own character knees and I
01:36:02
◼
►
could I could watch him and I could
01:36:04
◼
►
listen to him for a while and then they
01:36:06
◼
►
bring in Phil who's fun to watch because
01:36:10
◼
►
phil is as a character has developed
01:36:13
◼
►
over the years since the nineties or
01:36:15
◼
►
whatever however long we've been
01:36:16
◼
►
watching him do these presentations and
01:36:19
◼
►
he's gotten all this confidence and for
01:36:23
◼
►
some reason he was very soft-spoken and
01:36:25
◼
►
sort of Zen this time around at the
01:36:28
◼
►
dough at wwc and then when and then this
01:36:30
◼
►
new this this guy Craig federighi with
01:36:34
◼
►
that magnificent hair and I could watch
01:36:36
◼
►
him do a demo for hours
01:36:38
◼
►
I thought he was fantastic and he was
01:36:40
◼
►
like he was a little nervous but he
01:36:42
◼
►
really flowed well and then Scott
01:36:44
◼
►
Forstall who's like basically you know
01:36:46
◼
►
more of a like a brazen sort of Freddie
01:36:49
◼
►
you know you still smart and controls
01:36:50
◼
►
room but like he's definitely more at
01:36:53
◼
►
ease with himself and I just like I find
01:36:56
◼
►
this is an incredible cast of characters
01:36:59
◼
►
to watch to present the the new story of
01:37:01
◼
►
the company's development and I don't
01:37:04
◼
►
think any of these other big companies
01:37:05
◼
►
care enough about working on their cast
01:37:10
◼
►
of characters you know specially bomber
01:37:13
◼
►
and say gave those are the those guys
01:37:16
◼
►
are the front and center then they've
01:37:20
◼
►
gotta like they've got to overcome the
01:37:21
◼
►
dork factor before i start paying
01:37:24
◼
►
yeah with the Apple presentations is
01:37:28
◼
►
very clear and i thought this one more
01:37:29
◼
►
than almost any other just seems so
01:37:31
◼
►
rehearse but that there's you know three
01:37:33
◼
►
acts new macbooks the new Mac os10 lion
01:37:38
◼
►
third act is iOS 6 and each act has its
01:37:42
◼
►
own guy who does that act and nothing
01:37:45
◼
►
else and then Tim Cook just bookends it
01:37:47
◼
►
like Walt Disney you know
01:37:49
◼
►
introducing and then doing a little more
01:37:51
◼
►
or like Hitchcock on the old hitchcock
01:37:54
◼
►
and chote hitchcock will be there at the
01:37:56
◼
►
beginning and say a little something and
01:37:58
◼
►
then you see the show and then at the
01:37:59
◼
►
end he comes back out just to you know
01:38:01
◼
►
say goodbye i was let go to demo and
01:38:04
◼
►
it'll slide that says Democrat Alex
01:38:06
◼
►
think a very special thing that I was i
01:38:08
◼
►
I've been watching the deputies WTF the
01:38:11
◼
►
WWDC session videos and do the same
01:38:14
◼
►
thing on the slides for that like demo
01:38:16
◼
►
and they have enough to show you that
01:38:17
◼
►
Emma this is such a at a characteristic
01:38:21
◼
►
apple thing that they're they're going
01:38:22
◼
►
to do forever yeah it the other
01:38:24
◼
►
characteristic apple thing that i like
01:38:26
◼
►
and i don't know why i like it but it
01:38:28
◼
►
works somehow is that we're going to
01:38:32
◼
►
show you a video a promotional video
01:38:34
◼
►
they say we made a video I'd like to
01:38:36
◼
►
show you to you now is that ok and they
01:38:38
◼
►
like ask the audience is though you know
01:38:41
◼
►
there's any sort of input there there is
01:38:43
◼
►
no there's no buzzer it's not like
01:38:45
◼
►
you're there watching american idol and
01:38:46
◼
►
get them press a button like yes or no
01:38:48
◼
►
but jobs always did that it was like if
01:38:52
◼
►
you'd like I shall show to now and and
01:38:54
◼
►
he's already walking off stage in the
01:38:56
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videos getting cute up but they still do
01:38:59
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that they did that with the videos that
01:39:01
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they made at WTC I don't know but it
01:39:04
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works somehow it does feel like I feel
01:39:06
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like when I'm out there I feel like well
01:39:07
◼
►
thanks for asking i would like to see so
01:39:15
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the glass the google glass is a
01:39:18
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don't hide it is it's also the other
01:39:22
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thing that's really telling about is
01:39:23
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clearly i mean they're not they're not
01:39:24
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pretending that it's a real product and
01:39:26
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I mean they're even saying that the only
01:39:27
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thing they're gonna sell is that people
01:39:29
◼
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who are at i/o have an opportunity now
01:39:31
◼
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to pre-buy for $1,500 a developer unit
01:39:37
◼
►
version of it that will be out next year
01:39:39
◼
►
like they're already saying it won't be
01:39:41
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►
till like some time in 2013 when you
01:39:43
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leavin get your hands on it
01:39:45
◼
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not nearly as you know consumer eyes yet
01:39:48
◼
►
and I don't think anybody i think this
01:39:52
◼
►
is also i think there's some people who
01:39:53
◼
►
this is what exactly what they love
01:39:55
◼
►
about google that google is willing to
01:39:57
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say look here's the stuff in our labs
01:39:59
◼
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whereas you know can you even imagine if
01:40:02
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Apple said here's something we were
01:40:03
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►
planning to make maybe two or three
01:40:04
◼
►
years from now but you can buy for
01:40:07
◼
►
fifteen hundred dollars you can get a
01:40:08
◼
►
preview kid wouldn't happen i think the
01:40:11
◼
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way Apple does it is you'll see somebody
01:40:13
◼
►
else do it first like a sort of proof of
01:40:15
◼
►
concept and then Apple will come out of
01:40:18
◼
►
the product that does it better than
01:40:19
◼
►
anyone thought that it could be done
01:40:21
◼
►
Apple first has to die that anybody
01:40:23
◼
►
would ever want it because you're
01:40:25
◼
►
talking about
01:40:26
◼
►
yeah we have no interest in this
01:40:27
◼
►
whatsoever and then they'll announce it
01:40:30
◼
►
and say it's available today what it
01:40:32
◼
►
what it means what glass means and all
01:40:34
◼
►
the attention is getting is that there
01:40:35
◼
►
is something there like there's
01:40:37
◼
►
something in the space that's really
01:40:39
◼
►
interesting and a lot of people are
01:40:40
◼
►
going to be trying to solve the problem
01:40:41
◼
►
at once but but i think what are also
01:40:45
◼
►
says is that such interesting things
01:40:48
◼
►
happen when multi-touch came into the
01:40:50
◼
►
picture that now there are fun ways
01:40:55
◼
►
including voice and Siri and Google now
01:40:59
◼
►
great brand and in google glass and
01:41:05
◼
►
whatever its competitors will be and
01:41:07
◼
►
then you know third and fourth and fifth
01:41:09
◼
►
new UI paradigm shifts that are going to
01:41:12
◼
►
happen in the next few years that are
01:41:14
◼
►
gonna you know that the next huge apple
01:41:17
◼
►
game-changers gonna is gonna have and I
01:41:20
◼
►
that's why I kinda that's why i sent you
01:41:21
◼
►
guys that that link to that leap motion
01:41:24
◼
►
that was that's far more impressive to
01:41:26
◼
►
me that any of the google glass stuff or
01:41:29
◼
►
even the well that's close
01:41:31
◼
►
close the show out with that guy I
01:41:32
◼
►
honestly hadn't seen that before I know
01:41:34
◼
►
you said that the people running around
01:41:36
◼
►
somehow i missed you so tell us about
01:41:39
◼
►
leave my you seen that before
01:41:41
◼
►
John writes in it looks very much like
01:41:43
◼
►
wait the Minority Report future supposed
01:41:46
◼
►
to be like well yeah the computers is
01:41:47
◼
►
recognizing where your hands are
01:41:49
◼
►
but in a way that actually was usable
01:41:51
◼
►
and works and i remember a few years ago
01:41:53
◼
►
there was a demo at Ted I think we're
01:41:55
◼
►
guy was using color-coded gloves or
01:41:57
◼
►
finger cuffs or something and that was
01:42:01
◼
►
neat because he was doing it on a big
01:42:02
◼
►
huge you know 12 foot screen or whatever
01:42:04
◼
►
in front of them but now this does it
01:42:06
◼
►
without any of and without any
01:42:08
◼
►
accessories it's just a tiny little
01:42:09
◼
►
brick that sits in front of your monitor
01:42:12
◼
►
whatever that monitor is whether it's a
01:42:14
◼
►
a TV or you know your cinema display
01:42:18
◼
►
thunderbolt display or your laptop and
01:42:20
◼
►
it senses every one of your appendages
01:42:22
◼
►
your fingers in your in your hand and
01:42:24
◼
►
your arm and and everything and with
01:42:26
◼
►
like a really really good response rate
01:42:29
◼
►
so it feels real time and I I honestly
01:42:32
◼
►
that they give you go to that demo just
01:42:34
◼
►
I'm in the listeners I Lincoln yeah
01:42:36
◼
►
it'll be linked up in the show yeah i
01:42:38
◼
►
mean like if you watch that demo video
01:42:40
◼
►
and you see those guys talking about in
01:42:41
◼
►
and demoing it in a way that you know
01:42:43
◼
►
it's not it's not just a movie magic
01:42:47
◼
►
it's seriously impressive and I think it
01:42:49
◼
►
to me watching that demo gave me the
01:42:51
◼
►
same feeling that I got when I think his
01:42:54
◼
►
name was jeff hahn demo demonstrated
01:42:57
◼
►
multi-touch on upon that big on a big
01:43:00
◼
►
plasma display the first time not know
01:43:02
◼
►
it none of us knowing that two or three
01:43:04
◼
►
years later the iphone is going to
01:43:07
◼
►
I'm all right the other thing people
01:43:09
◼
►
could do if you don't want to go look at
01:43:11
◼
►
the show notes it's easy URL leap motion
01:43:14
◼
►
dot-com and you can see their demo video
01:43:16
◼
►
and it seems hyper-focused on hands
01:43:19
◼
►
yeah it's like HIV is let's connect and
01:43:21
◼
►
had just look four fingers and your
01:43:23
◼
►
hands right yeah and the smart choice
01:43:26
◼
►
and well it would basically what it is
01:43:28
◼
►
it's touch without touch its touching
01:43:30
◼
►
the air to do all these same gestures in
01:43:33
◼
►
it but with the added dimension of depth
01:43:36
◼
►
and it solves a huge problem i think
01:43:39
◼
►
that people don't if they don't think
01:43:41
◼
►
about everybody thinks after they saw
01:43:43
◼
►
the iphone and especially after the eye
01:43:44
◼
►
had I over and over i still get the
01:43:46
◼
►
emails but everybody thinks that the mac
01:43:48
◼
►
is going to go touch screen and going to
01:43:49
◼
►
come out with imax that you can touch
01:43:51
◼
►
the screen and I know Craig Hockenberry
01:43:55
◼
►
our good friend over it
01:43:56
◼
►
twitterrific has said over and over and
01:43:58
◼
►
over again just pretend that your
01:44:00
◼
►
display in front of you is a touchscreen
01:44:02
◼
►
45 minutes and try to keep your arm at
01:44:06
◼
►
arm's length distance and see how long
01:44:09
◼
►
before you need like a a proper a sling
01:44:11
◼
►
to hold your arm up your arm gets tired
01:44:14
◼
►
this solves that problem like a
01:44:15
◼
►
touchscreen on a full-size display in
01:44:18
◼
►
front of you you can't comfortably do it
01:44:21
◼
►
there's it's just uncomfortable and in
01:44:24
◼
►
addition to the Comfort it covers up too
01:44:26
◼
►
much of the content your hands covering
01:44:27
◼
►
the stuff that you're looking at this
01:44:29
◼
►
really seems like just as a basic
01:44:32
◼
►
concept it solves that problem where you
01:44:34
◼
►
can keep your hands at a comfortable
01:44:35
◼
►
angle not just sticking straight out
01:44:37
◼
►
from your body and you can keep you have
01:44:41
◼
►
a complete view of the display while you
01:44:43
◼
►
make the agenda as long as that sensor
01:44:46
◼
►
that little sensor box it's it's
01:44:48
◼
►
reasonably close enough to your where
01:44:50
◼
►
your hands are
01:44:51
◼
►
and is calibrated to the screen in front
01:44:53
◼
►
of you however bid that screen i'm
01:44:55
◼
►
making a leap here but I didn't intend
01:44:58
◼
►
that but as long as its is calibrated to
01:45:01
◼
►
the screen then you can really control
01:45:03
◼
►
gestures on there on any size screen in
01:45:06
◼
►
front of you and and to be honest like I
01:45:09
◼
►
think that when and if Apple does a
01:45:11
◼
►
big-screen solution it's going to have
01:45:13
◼
►
this kind of technology in it not not
01:45:17
◼
►
doing you I threw it through a glass
01:45:20
◼
►
just touch display all right I like your
01:45:25
◼
►
analogy that is to it is to gesture you
01:45:29
◼
►
I like gesture in the air you i will
01:45:32
◼
►
what Jeff Hans multi-touch was 22 like
01:45:35
◼
►
the idea like everybody knew it was cool
01:45:37
◼
►
but nobody knew it was going to be used
01:45:40
◼
►
in it in the next huge consumer device
01:45:43
◼
►
it's a definite I i don't know how i
01:45:47
◼
►
missed it's very impressive when we call
01:45:52
◼
►
the show i wanna i want to thank you
01:45:56
◼
►
at john august com2 thinking I Adam what
01:46:00
◼
►
URL Adam lisa garcia at what's the best
01:46:03
◼
►
what's the best URL we should tell how
01:46:05
◼
►
much video about that are lonely
01:46:06
◼
►
sandwich either one of those sandwich
01:46:09
◼
►
somewhere in some ways on comm subway
01:46:12
◼
►
sandwich comment if you mention Adams
01:46:14
◼
►
name in any subway you'll get a free
01:46:16
◼
►
three four you get a footlong of your
01:46:21
◼
►
choice so just come in and say sandy
01:46:23
◼
►
semi and any subway and you get a get a
01:46:26
◼
►
free footlong sandwich on and I'd like
01:46:28
◼
►
to thank our sponsors a low clip at all
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◼
►
clip.com and camera+ pro on the iOS App
01:46:36
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Store has been tremendously fun for me
01:46:39
◼
►
it has been fun shot
01:46:43
◼
►
which gives us with John