Cortex 4: Posting Day
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oh by the way I don't know how I missed you bleeping out the god that sounds
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hilarious on the actual show you a very nice honored by the way you have little
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outlines bullet points the way better show know that I ever put together i
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very much liked outlines and Shannon's the case allows me to feel safe and
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secure when I come to the show that I always know when I'm gonna be talking
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about this white outline for the for the listeners mike has an outline that's
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about four pages long
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in our shared Google Doc here and it also is for indentations deep at some
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points here four levels of hierarchy quite the online questions on questions
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going so our first piece of follow-up comes from bien cosby on Twitter and
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they found the the but the background you couldn't find bitches your iPhone
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background yes I look at that link there does seem to be the artists and the
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original so we'll put that in the show notes as the wallpaper that I use to
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thank you to Brandon for finding that I actually put it in the last episode show
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nuts as well but the thing is not only some podcast apps updated shirts
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eagle-eyed observers were found in last week's notes but if you if you didn't
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see in last week's notes it is now in this week's and excellent background is
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very nice I like mine though now I'm very happy I spent about 20 minutes
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aligning it is actually a line now pretty much there is now well his know
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pretty much aligned it cannot be aligned though because even with prospective
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zoom off the iPhone will moved about ground depending on the angle that you
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look at it so I can kind of never get it perfect as I'm looking at it right now
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is in my doc and it's perfectly still the line is nice and in between those
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two dots of I'm pretty sure it doesn't move all of you have perspectives
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moves very very marginally but it does move I can see I can see the line moving
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between the two dots as I moved to fund after I'm not entirely sure just
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misaligned it is aligning stuff is it's a bit like the uncanny valley where the
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closer something is to being aligned but it's not aligned the more and knowing it
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gets whereas if it's just completely misaligned it doesn't even matter who
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cares but if you're just a couple millimeters off that's way more
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irritating than being a centimeter off I guarantee to you I have perspective zoom
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off I've taken two screenshots and you will see how it has moved from left to
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right cause I know that you won't believe me I'm now taking a screenshot
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of the settings where it shows that have perspectives in turn off that proves
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nothing
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Dec Dec how the line is moving well then then what good is the setting of
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respected him of turning it off to leave it on I don't like as I think
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perspective zoom is way more than that like it's like the crazy looks like you
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flying through space kind of thing it's not that I don't believe you but it's
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mostly don't believe you yeah maybe maybe I just can't see it on mine
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because it's not it's not a perfect grid but if you take a look at the evidence
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that I have presented to you does it appear that I am correct so I am too
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busy taking my own evidence here and I wasn't listening to you what were you
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saying he right is that what you're trying to tell me I'm trying to yes if
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you look at if you look at exhibit ab&c
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you can you must be able to agree that there is an issue that it seems like it
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is moving and I have it says I have prospective zoom off on my phone I just
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wiggle it around and taken different screenshots and the background does not
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move I think your phone is broken I have another question for you do you have the
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reach use motion setting turned off
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ok reduced motion is off as well as online too and i cant you can clearly
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see how the icons are moving left to right I think you just really bad
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aligning wallpaper I think you just don't know what you doing now your phone
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is broken
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ok if you moved your phone to the absolute last taken screenshot move it
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to the absolute right to screen show that is exactly what I just did my
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wallpaper didn't move he said I can't believe we're doing
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this year they are exactly the same I don't understand what's happening is
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that on telling you right this this can only be truly resolved when the next
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time you meet for lunch so I believe that is gonna be before we record
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episode 56 so by the time he finally resolved although I feel this is one of
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those things we're going to get many many many screenshots about people's
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funds to be treated you are not interested in receiving people see me
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here identical screenshots I just your phone is broken this isn't minors by my
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phone it works the way I would expect that it would gramm suggested a red
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called I aliens to me because I said I hated alien blue and I like this up I
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have you used it
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yeah I've been using it for the commenting on stuff this week looking at
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our posting your subreddit and I have been way happy with this name blew it
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makes so much more sense to me does it have a dark mode and that seemed that
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the screenshots it does but the the contrast of the text is quite low but it
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does have a dog mode that's fine I'm happy to accept low contrast taxed for a
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dark mode yet but I give it a try out for an alternative Reddick clients I
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haven't been thrilled with alien blue lately you you should really check so I
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i like it alot its very simple I give it a try I recommend it says thank you so
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much to Graham who was the first person sign in to us we had a few people are
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this question gray and i must say that I am very interested to understand
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something frustrates me how do you deal with the fact that when you move your
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iPad into portrayed
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around then it ruins your love the work to be done
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yeah well this is the same problem that the iPhone six-plus has as well but if
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you use it in landscape mode everything two slides over that is just ugly as
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hell though like the only it is way worse to look at on the iPhone then
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Donovan six-plus than on the iPad yes I remember when I first got an iPad
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add the first time I rotated it and saw that the icons moved around I was
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horrified because I knew that this was something I was going to have to live
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with for quite a while the one of the reasons why I have in landscape mode I
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have three rows of icons on my iPad is I think that that is fairly optimal for
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when you rotated it you're left with I think it's almost a four-by-four grid
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there's one icon missing at the bottom
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i think is the way that ends up and I don't think it looks too bad when you
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rotate it but I hate that and I don't understand I don't understand why Apple
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doesn't adopt what to me seems the most simple solution which is have the icons
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routine in place I don't understand why they have to rely on when you turn
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something to landscape or portrait I don't understand why this is the this is
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the solution so you'd you'd have the dock on the side for example not a dog
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would go to the bottom I wasn't thinking about that if you put the dock on the
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side that's fine whatever I do unless concerned about where the doctors but
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because that's that's the less horrible part that you can do something with the
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doc that makes more sense to me actually just turn the icons around all of the
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icon stay in their same spot but they just rotated 90 degrees when you turn it
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and then you then you still have them laid out in the same in the same manner
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that's the one that seems to me the reasonable way that's when you rotate
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something it should work they wouldn't know what day because what's in your top
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left dozens of top right for you you can't ever you can't achieve the things
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that you want which is only one of the icons in the same relative locations
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because you're moving a physical object and that the the screen ratio is
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different one way or the other so you have to do something with moving the
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icons around but I think the the visual metaphor is best as if you were taking a
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a piece of paper and you drew icons on it in the new route tape that paper
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that's what the icon should do but then because its digital just have them route
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eat ninety degrees counterclockwise or whichever way so that they are upright
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but they're still in the same location as it
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as if you were moving a piece of paper you know if you're looking at them they
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don't shift around they stay where they are when you're looking at them I feel
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that that makes more sense it doesn't help the muscle memory problem but you
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can't like the way you have to delay would look so ugly as you have to do is
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crazy star muscle memory is going to be broken no matter what you do because the
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iPad is not a square device so since you already have to give up muscle memory
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fidelity you might as well try to preserve visual fidelity but they go
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with breaking both go out well we can't keep muscle memory fidelity select bring
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visual fidelity is well and I don't understand the decision my my guess is
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this falls out from the way I West was originally designed to handle
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rearranging icons that that's that's why this is there this is just called code
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that hasn't been updated and then when you rotated it's basically just saying
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let's pretend like all the icons were lifted up for a second and then we'll
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just slide the men like that we're putting in place I think that's why that
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happens but is it is ugly as sin when it happens anyway that the true answer is I
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almost always use my iPad in landscape mode anyway so I I rarely have it in
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portrait mode I like it and landscape I guess if you use and portrayed you put
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it back to landscape when you're on the home screen for example they seem like
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if you read you probably read input rate right now every landscape like two pages
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so beside a one-page form using iBooks I do the two pages thing as 20 pages of
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text I like that to use the rotation lock yeah I do the rotation like I mean
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somethings are better in portrait mode like if I am using Instapaper Instapaper
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my one complaint about is it doesn't do a double column thing and then the texts
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to Aizawl read in September in portrait mode it's not like it never happens but
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the vast majority of my time I leave the iPad in landscape mode when I'm doing
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kind of anything productive as in to keep in landscape when I'm reading stuff
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like fun looking at Twitter isn't that I will look at import rumored in episode
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one we covered the various to do that to use and then many people noticed in last
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week's episode
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absolute lives smack bang in the middle of your screen that was not present on
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your iPhone home screen that is one the list of finalists I think it's it's I'm
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gonna call a wonder this year you can but I like to the list of the company
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that makes it is called 61 the Condesa you know how that works for you on the
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comments of the discussion some people will love it
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most people will probably get what you use the list for committing to use it
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for and why is it just me or is it just siloed to your I think we get this again
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I am always trying stuff out I think it was present in the original screenshots
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of my iPhone it was just in one of my work folders that I think that was the
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case that would make sense I was kind of expecting that that would be the case
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but if that is the case then for some reason it is given pride of place on
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your iPad and iPhone wonder list is given pride of place on my iPad mainly
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because I have a hard time actually feeling all three rows with icons on my
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iPad since that is primarily a work device there are there are more icons on
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there then I would if I didn't care about the aesthetics of it if I was so
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if I was just wanting to Rose I could get away with removing some things on
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there so there are more things on my iPad that are higher priority than they
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would otherwise be on the iPhone which is why slightly different I did a zoom
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and enhance on the original screenshot that you provided and hands might
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enhance I have enhanced and I can see from the list
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tucked away inside your workforce again yes that cited the virtual going on
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welfare and well-being but anyway to answer the question is going to have to
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elude again to a topic that we're going to put off until another time but I
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asked whether a few weeks ago about to do list apps that work particularly well
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for sharing with somebody else and wonder lists was one of the ones that
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came fairly well recommended there were a bunch of others I spent an hour or so
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trying out a few and eventually settled on wonder list as the to-do list app
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that I am currently using to communicate with my personal assistant so that is a
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place that I can put tasks for her instead of having to do things in email
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this is relatively new I'm trying this out I don't know if it will stick or not
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but that's currently what I'm using it for the elusive personal assistant had
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very exciting this episode of cortex is brought to you by a glue the internet
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not actually like glue you don't have to be chained to your desk you don't have
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to look ugly internet data to any of this stuff igloo allows you to use your
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internet wherever you wanna be and it also does it with great design navy blue
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you can manage your tasks from your laptop during a meeting you can share
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status updates of your colleagues about that sailed you just landed as you're
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sitting on the train and your way back from the client site and you can also
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access the latest version of your files from home you can even do this in your
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pajamas if you want a nobody will know these days everything is mobile your
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work should be to his book bag design is really easy to configure your include to
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look exactly as you'd like you can rebrand it and give it the complete look
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and feel of your team and thanks to groups basis
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role-based access permissions and an easy drag-and-drop widget editor you can
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reorganize the whole platform to fit exactly how each of the team's work in
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your organization igloo also allows you to integrate services like box Google
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Drive Dropbox into one big easy to secure platform this means that you're
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not going to see documents being scattered all over the place this can
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cause big problems for just making sure everybody's on the rampage balsa
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security issues as well clients files and you can also share files with your
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co-workers as well in exams platform for you all to collaborate on you can easily
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track who has looked at documents we've read receipts is can be super useful for
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making sure that everybody has critical information and they've all seen it and
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everybody is on
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the same page it's time to break away from the internet you hate goin sign up
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for agree right now and you can try it for free for any team of up to 10 people
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for as long as you want to sign up right now it was offered dot com slash cortex
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thank you so much for supporting the show and all of real AFM
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so last week by tease the idea of talking about your video posting and
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kind of what happens on the daily you post the video because you positively
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loss we can in the richest things are happening your social media like I found
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very interesting and I wanted to kind of impact a little bit of that ok so we can
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maybe look at some of that today so I want to start with the actual day itself
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and kind of talk through a little bit about a day in the life I think there's
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some technical aspects of this I would like to address a later date so the day
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that videos are posted I assumed you know about the INS in advance like they
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don't just happen accidentally like it's not like all the videos done a post I
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can't imagine that you're that kind of person and let you know that it's gonna
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be maybe Wednesday or Thursday and the money rolls around me like yes it's
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gonna be Wednesday you prepare that way yes I wish the videos could be almost
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accidentally finished it's done how amazing but that is that is most
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certainly not the case
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yes I am I'm usually aiming for a particular Monday Tuesday Wednesday
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region that I want to get a video finish by that doesn't always work out because
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things can take longer but yes I am usually aiming for a particular day and
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I roughly schedule out the next three months of videos and approximately when
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I want them to appear so I do have a general notion of what I want that want
[TS]
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the videos to happen but yes they do get pushed back on occasion is that a
[TS]
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rolling thing or do you set unlike take time to plan that out in intervals it's
[TS]
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both it's both because things can happen that change
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what I'm intending to work on and this is where I i I'm usually working on
[TS]
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actively working on maybe two or three videos at a time I don't really like to
[TS]
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work on three I can feel that my productivity goes down a bit but I'm
[TS]
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usually juggling a few that I'm thinking about for the next few months but yes
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whenever I finish the video after that I do read check the calendar and the
[TS]
00:17:39
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schedule and really think about it and say ok almost always the video is up
[TS]
00:17:44
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later than I wanted it to be and so I have to think about
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00:17:47
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region during the dates for the later ones instead of pretending like I'm some
[TS]
00:17:50
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kind of super human that's going to magically make up the lost time which
[TS]
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never actually happens and so is 80 should I say that like I do it perfectly
[TS]
00:18:02
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but there are definitely times when some part of my brain goes where no man or
[TS]
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two weeks late for this one
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you'll you'll definitely make up the lost ground between now and the next one
[TS]
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I mean your track record is 0 for ever actually doing this but this time will
[TS]
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be different
[TS]
00:18:19
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my bring me in that way on occasion but I try to be very conscious of if
[TS]
00:18:24
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something is late backing up videos that are in the future and not pretending to
[TS]
00:18:29
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myself I go I'm gonna magically somehow do it faster than I did before so the
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00:18:33
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the last video that I just put up the one about the UK election that ended up
[TS]
00:18:37
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being pretty solidly a week later than I wanted it to be i think is a lot closer
[TS]
00:18:43
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to a week and a half later than I wanted it to be and so yes that does affect the
[TS]
00:18:47
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other videos downstream it always does she is there a specific change in your
[TS]
00:18:51
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schedule that day that you maybe throw low tasks out the window like how does
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that kind of how does that look ok let's talk historically what's happened and
[TS]
00:19:01
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then what has happened a little bit more recently
[TS]
00:19:05
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optimization optimization but the opposite this is the ongoing story of
[TS]
00:19:14
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trying to engineer a life that I want to live in and trying to make changes and
[TS]
00:19:20
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you have convinced me to do cortex at this very interesting time when I've
[TS]
00:19:26
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been very conscious this year about things settling in my business in some
[TS]
00:19:32
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ways that I i feel comfortable making some changes in this ok what about talk
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00:19:36
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about is one of these changes to what happened historically for almost every
[TS]
00:19:39
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video that I've ever made the the animation phase has always been just
[TS]
00:19:46
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this horrible horrible time when I end up staying up really really late to get
[TS]
00:19:54
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it done to get it finished how late is really really late ok so for many of my
[TS]
00:20:01
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the answer is I didn't go to sleep
[TS]
00:20:05
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the one in particular that I remember was humans need not apply where that
[TS]
00:20:12
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video was months and months later than I intended it to be that one took a long
[TS]
00:20:16
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long time to make and that one was quite different from a bunch of other videos
[TS]
00:20:21
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that have done which I think contributed to that it never done anything quite
[TS]
00:20:24
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like that like a documentary the world's tiniest documentary might be that might
[TS]
00:20:31
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be the way to describe it was more the style definitely like Justin
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00:20:34
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presentation and everything and like yeah but that one I remember I was
[TS]
00:20:41
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getting really nervous that somebody else was going to do a big video on that
[TS]
00:20:45
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topic and there were just a bunch of things in the news which were kind of
[TS]
00:20:49
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contributing to people are talking more and more about robots now and when I
[TS]
00:20:56
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finally thought that this is close enough that I can finish animating this
[TS]
00:21:01
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whatever it was the day before I just that right I'm just going to finish it
[TS]
00:21:06
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and I spent the whole day and I ended up staying up the whole night and
[TS]
00:21:10
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publishing it in the in the next morning that was not uncommon for me to just end
[TS]
00:21:15
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up staying up most of the night to finish the
[TS]
00:21:17
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animation to just do it all in one big one big rush which was not very good for
[TS]
00:21:23
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my physical health and it was not very good for my mental health but that is
[TS]
00:21:28
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the way most of the videos have been made its just with a huge push at the
[TS]
00:21:32
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end and so lately with the pasts and three videos maybe four videos that have
[TS]
00:21:41
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to look at what their fourth one once I can't remember off the top of my head I
[TS]
00:21:45
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have been trying much harder to not do that to not stay up all night now I have
[TS]
00:21:53
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long days till of animation that I find really boring but I'm trying very hard
[TS]
00:21:57
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to say you can't stay up anymore man like you this is not this is not a thing
[TS]
00:22:02
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that you can keep doing this is a thing that you could do when you were
[TS]
00:22:05
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establishing your video business but this is a thing that has to stop now and
[TS]
00:22:11
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for the UK one I animated the whole day before it was released and I would
[TS]
00:22:18
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finish the animations the morning it was released but I slept a regular nights in
[TS]
00:22:24
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between those two change you would have done that on the old the night before
[TS]
00:22:30
◼
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until it was finished
[TS]
00:22:32
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yeah I would I would have almost certainly stayed up until extremely late
[TS]
00:22:36
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nights and then and then gone to bed and just not go to sleep until it was
[TS]
00:22:41
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finished so you're kind of in a way giving in a little bit to the path
[TS]
00:22:49
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you're maybe giving in to the right phrase but you are allowing the part of
[TS]
00:22:56
◼
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your brain which is like a man someone might do this just looks like that's
[TS]
00:23:01
◼
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gonna have to be the case if that's what happens because I need to go to sleep
[TS]
00:23:05
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yeah that's partly what it is it's it's trying to ignore that feeling I get this
[TS]
00:23:12
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have no matter what the topic is I always get this irrational feeling right
[TS]
00:23:15
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towards the end of somebody else is going to put this up right now nobody's
[TS]
00:23:20
◼
►
doing a video about the tree of the UK election and nobody was going to do that
[TS]
00:23:26
◼
►
video but it doesn't change the fact that my brain still worries about
[TS]
00:23:30
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that the closer we get because it's it's it's like my brain is doing some kind of
[TS]
00:23:35
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opportunity cost freaked out of nowhere so close this would be the worst time
[TS]
00:23:40
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for someone to scoop us on a topic so we might as well finish it right now and
[TS]
00:23:45
◼
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that that has been the freak out and that's usually why it's very rushed in
[TS]
00:23:49
◼
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very panicky animation section towards the end and so yes I'm trying to push
[TS]
00:23:54
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that back a little bit and it's also just is also just part of trying to live
[TS]
00:23:59
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a healthier life which has been an ongoing goal this year of mine and i
[TS]
00:24:04
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Function terribly when I don't sleep well I'm very sensitive to a lack of
[TS]
00:24:11
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sleep that's how I just think this is this is not good for me and then they
[TS]
00:24:15
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can ruin the rest of the schedule for a couple days if if I was up all night and
[TS]
00:24:19
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then I don't sleep well the next day that's partly why I'm trying to change
[TS]
00:24:23
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the way this happens that's one thing I wonder about myself because I push
[TS]
00:24:27
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myself very late evenings
[TS]
00:24:29
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many days a week and then I feel like I kinda do okay on it but it's one of
[TS]
00:24:35
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those things are like I wonder how many more years I have left to continue doing
[TS]
00:24:39
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this will this is the thing you don't have an infinite number of years that
[TS]
00:24:45
◼
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there is some finite amount of time and I have been doing YouTube now for four
[TS]
00:24:50
◼
►
years or so and the things that I did in the first two years would have killed me
[TS]
00:24:57
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if I kept doing them for three years so I know I definitely tone down some stuff
[TS]
00:25:02
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in the third year and and now again I'm finding myself and another phase of
[TS]
00:25:05
◼
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trying to figure out how to how to balance personal health and the amount
[TS]
00:25:10
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of work being done because the tradeoff here is that it definitely takes longer
[TS]
00:25:16
◼
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to do things in a more reasonable way there's there's no doubt about that it
[TS]
00:25:22
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takes longer in terms of the number of days if I make myself stop working
[TS]
00:25:28
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sooner we can take ok three working days of animation versus a day and a half of
[TS]
00:25:34
◼
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just staying up all night doing it but that's that's the tradeoff is always
[TS]
00:25:38
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tradeoffs the urgency a little bit will you lose it
[TS]
00:25:41
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which is good because you can't keep it up forever but it's the urgency that
[TS]
00:25:46
◼
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enables you in the first instance to actually go out dude thing oh yeah I
[TS]
00:25:51
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mean it's also urgency for a thing that is yours it's very different when you
[TS]
00:25:59
◼
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are making a thing and you feel this urgent sensation to release it into the
[TS]
00:26:03
◼
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world where whereas it when I was working a regular job I could not have
[TS]
00:26:09
◼
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stayed up all night and continue to work through the day with teaching stuff I
[TS]
00:26:14
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wouldn't it just wouldn't happen there were there were times when there's
[TS]
00:26:18
◼
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there's a lot to do but you know what you're going to bed at a certain point
[TS]
00:26:21
◼
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because you have to get up again in the morning and go into work and so that
[TS]
00:26:25
◼
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that kind of of physical sacrifices just not not possible for a regular job so
[TS]
00:26:31
◼
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that day on composting day is there a kind of like a war room mentality in
[TS]
00:26:38
◼
►
grey towers like to use up your environment differently do tend to do
[TS]
00:26:43
◼
►
this stuff a home ok let me tell you about the the setup but I just have one
[TS]
00:26:48
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►
one final thing from from the last point witches I hope there's a goal that I
[TS]
00:26:53
◼
►
keep telling myself I'm going to hit and I have yet to hit which is I want to get
[TS]
00:26:59
◼
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to the point where I am no longer animating on the same day that I
[TS]
00:27:04
◼
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released a video I keep promising myself this will this will happen that I will
[TS]
00:27:10
◼
►
say finish the animation on Sunday and then I'll post the video on Monday but I
[TS]
00:27:16
◼
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I still keep doing like with the UK won the the last bit of the animation in the
[TS]
00:27:21
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morning and then feeling like okay well it's done enemy they're going to put it
[TS]
00:27:23
◼
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up right now how even if this doesn't make any sense timewise about when to
[TS]
00:27:28
◼
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put it up because of that that sensation of urgency above it needs to happen now
[TS]
00:27:32
◼
►
and the reason I want to do that is because you're right I do have a kind of
[TS]
00:27:36
◼
►
war room oh the the video is up now feeling for the day and I don't like
[TS]
00:27:42
◼
►
mixing a kind of animation stage vs putting it up live stage because there's
[TS]
00:27:47
◼
►
enough things to do when I put it up live someday I hope I'm good enough to
[TS]
00:27:51
◼
►
separate out those two different kind
[TS]
00:27:53
◼
►
of days but I'm not quite there yet said you just have like I have this feeling
[TS]
00:27:58
◼
►
of like soon as some things finished all it's doing is getting old
[TS]
00:28:03
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►
yeah a little bit I think that's partly why I find this hard particularly with
[TS]
00:28:08
◼
►
the UK wonders I just did is a good example of I uploaded it at not a really
[TS]
00:28:13
◼
►
great time in the day for the video that it was uploaded it something like about
[TS]
00:28:18
◼
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5:30 UK time and ideally I should have waited until the next morning to post
[TS]
00:28:24
◼
►
that 5:30 in the in the UK in the afternoon was not a good time for that
[TS]
00:28:30
◼
►
video but it it was done and I i just i couldn't i couldn't hold back I'm just
[TS]
00:28:35
◼
►
gonna put up now because I just want this to be over with I want this to be
[TS]
00:28:37
◼
►
finished and yes I definitely had that feeling it's also a bit weird with even
[TS]
00:28:43
◼
►
with doing this podcast with you think the last one or something whenever it is
[TS]
00:28:48
◼
►
the the last one was done on maybe Thursday night or something and they go
[TS]
00:28:54
◼
►
we're going to publish it tomorrow afternoon and it was it was a bit of a
[TS]
00:28:57
◼
►
strange feeling of we're just going to sit on this I guess but is done I don't
[TS]
00:29:03
◼
►
like it I hate it I i've really really don't like recording things in advance
[TS]
00:29:07
◼
►
unless there is a reason like I'm going on holiday I always have had this
[TS]
00:29:14
◼
►
feeling of like well it's done so
[TS]
00:29:19
◼
►
like that's all it is doing is getting old like references are breaking things
[TS]
00:29:26
◼
►
can happen in the world that mean something we say as outdate like hail
[TS]
00:29:29
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►
the stuff yeah someday I may convince you of my philosophy of people don't
[TS]
00:29:36
◼
►
really care as much about schedules as you think they care about schedules all
[TS]
00:29:39
◼
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I know that I definitely know I know that I'm the one who cares that's the
[TS]
00:29:44
◼
►
problem I think I care more for me than then the concern that other people are
[TS]
00:29:49
◼
►
gonna think that's weird I know that if if I see something that makes the show
[TS]
00:29:53
◼
►
up day on a con man we've done like perspective Zuma's been fixed and come
[TS]
00:30:03
◼
►
back to the to the location in the War Room your home when when you post the
[TS]
00:30:07
◼
►
videos I couldn't imagine you being anywhere else
[TS]
00:30:10
◼
►
posting day is not an iPad day this is this would be a very bad day I'm gonna
[TS]
00:30:17
◼
►
go out to a cafe for the afternoon with my iPad whole business depends on this
[TS]
00:30:22
◼
►
thing which happens once every six weeks at home gonna make sure that I'm in the
[TS]
00:30:25
◼
►
least optimal situation to fix anything if there's a problem so no this is this
[TS]
00:30:30
◼
►
is not a day for the iPad this is a day for sitting at home with my clicky
[TS]
00:30:36
◼
►
keyboard at my desk in my big iMac and that is what that is the situation under
[TS]
00:30:42
◼
►
which I release the videos plus a lot of this stuff is just a thousand times
[TS]
00:30:48
◼
►
faster to do on the computer because I had the big long checklist of this so
[TS]
00:30:52
◼
►
many little boxes to tick and settings to make sure are done in the right way
[TS]
00:30:57
◼
►
when you're uploading a video that I just it's way easier to do at home
[TS]
00:31:04
◼
►
of just going through all of those little things just one of many of my
[TS]
00:31:11
◼
►
little my template here the people are always asking about
[TS]
00:31:14
◼
►
you called it posting a moment ago yes that what you call it I think I don't
[TS]
00:31:21
◼
►
have any particular but it's not labeled anything in particular that these dishes
[TS]
00:31:27
◼
►
how you referenced J let you know if somebody said to you you know maybe
[TS]
00:31:32
◼
►
maybe Mrs Gray you talked to Mrs Gray and you like its posting date today
[TS]
00:31:36
◼
►
she's like oh ok Grayland yeah I don't think I have a particular name for it
[TS]
00:31:41
◼
►
just talked about when the video was going live she does know that when when
[TS]
00:31:46
◼
►
when the video has gone live particularly if she is around when that
[TS]
00:31:50
◼
►
happens this is not a time to bother me about anything that people just know
[TS]
00:31:54
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►
this is do not disturb day yes do not disturbed I'm usually in the evenings I
[TS]
00:32:01
◼
►
will emerge from the office and then it's a cliche but otherwise I'm very
[TS]
00:32:07
◼
►
focused on on what's happening which will sound a little strange when when I
[TS]
00:32:12
◼
►
talk about what's actually going on but it still is still requires a lot of
[TS]
00:32:15
◼
►
yeah there have been times where I've had to ask you something or spoken to
[TS]
00:32:19
◼
►
you about something on a day that video has gone live and I just terrible
[TS]
00:32:25
◼
►
unlike I am concerned that he may like Santa dragged into my house Sunday I i
[TS]
00:32:31
◼
►
get very maybe you like cast a spell on me or something I don't know but I
[TS]
00:32:36
◼
►
always get very concerned about asking bothering you have anything on those
[TS]
00:32:40
◼
►
days especially when I think one day I found a mistake of some description I
[TS]
00:32:45
◼
►
was sending you that felt worse for wear but at least I knew it was a it was a
[TS]
00:32:52
◼
►
fix something I just pulled up here in army focus and in my big template that
[TS]
00:33:00
◼
►
that covers videos from creation to the End Phase there are about thirty five
[TS]
00:33:07
◼
►
items that need to happen after the video is complete I already have the
[TS]
00:33:14
◼
►
file on my desktop and then what happens from then on there about 35 items and
[TS]
00:33:19
◼
►
that that's what I'm what I'm grinding through
[TS]
00:33:22
◼
►
uploading it to YouTube checking that looks OK on YouTube turning off on skip
[TS]
00:33:27
◼
►
ads on YouTube running through this whole list of things and and now with so
[TS]
00:33:34
◼
►
many places the stuff gets published now now this includes also uploading it to
[TS]
00:33:38
◼
►
the RSS feed and doing all the stuff to get ready to publish on the RSS feed as
[TS]
00:33:43
◼
►
well and and there there are just so many little buttons to take and switches
[TS]
00:33:50
◼
►
to flip about getting ready to go live in exactly the way that I wanted to go
[TS]
00:33:54
◼
►
live because when I had a much smaller audience this stuff mattered way less
[TS]
00:34:02
◼
►
but now that when I press a button I know it's going to go out to an even
[TS]
00:34:08
◼
►
know my subscriber numbers are now is it going out to somewhere between one and a
[TS]
00:34:12
◼
►
half to two million people it has to be it has to be really ready to go you
[TS]
00:34:19
◼
►
can't you can't fix stuff afterward I need to have all of the entities in
[TS]
00:34:25
◼
►
place I need to have the captions in place I need to have the Petri on people
[TS]
00:34:30
◼
►
all thanks all of this needs to be ready before I can really press publish and
[TS]
00:34:37
◼
►
then there are few things that happened after that is if point one percent of
[TS]
00:34:40
◼
►
those people
[TS]
00:34:41
◼
►
record saw an era and told you about it a lot of people these are crazy numbers
[TS]
00:34:49
◼
►
I try very hard not to think about that on the day that I'm actually uploading
[TS]
00:34:57
◼
►
stuff I can imagine that probably helps I am very aware of the audience when i'm
[TS]
00:35:05
◼
►
creating the video but I try really hard not to think about it at the at the
[TS]
00:35:10
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moment when I'm getting stuff ready to go live because it is not helpful it is
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not helpful at all i mean i i can sympathize a dishonest on a small scale
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like my audience size of our audience sizes are nowhere near as big as those
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but they're still large enough that when I am posting things I am seeing it as a
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purely functional thing that has happen
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going to lie I do this and then something happens I don't think of it
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like I'm gonna send this out to tens of thousands of people that are out there
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in the world like I don't think about that I just think about to go to this
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place and that checkbox a copy this link in a tester and had put it in CMS and
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publish and then it's like that's the end but nothing else happens past that
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point is kind of William my brain words like you press publish episode and you
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can and that's fine you can just go away then you can move on to next how big is
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the only focus list in total as you mention I assume is so broken down into
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certain points that the broad categories are are the script writing process the
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audio creation process the animation the thing that I call uploaded which is
[TS]
00:36:19
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everything from exports to button press of it goes live and then I have another
[TS]
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whole section which is everything that needs to be done once its post public
[TS]
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once it out
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actually in the world so those are the various categories that is broken down
[TS]
00:36:33
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into and Casey how many are in the list as a whole thing about 70 something now
[TS]
00:36:43
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it's every time I go through and make a video there's always something on this
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list then end up getting slightly changed or that I i improve a little bit
[TS]
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or a change so this is a real living document for me it's something that is
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constantly getting better each time that I use it and is like a message to future
[TS]
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me about what you should do slightly differently next time how much of that
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stuff on that list you would you just would do for memory but you put it there
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anyway it's just a confirmation as I imagined that about 95% maybe even 98%
[TS]
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of the YouTube publishing system you could just do that without needing to
[TS]
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consult that document could have done enough ok that's your previous question
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I just look there are 73 items currently on the list that number goes up and down
[TS]
00:37:38
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a little bit now here is the thing that I have learned about myself and this is
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one of the reasons why I am so systems focused is I will overestimate how much
[TS]
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I'll remember if I don't look at the checklist do it never fails that on an
[TS]
00:38:00
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upload day I am way more confident that I that I am remembering and doing
[TS]
00:38:06
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everything then I actually and it even though I know this
[TS]
00:38:12
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it still doesn't change how the day actually goes it you know it's like it's
[TS]
00:38:18
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almost like an optical illusion or something like when you're looking at
[TS]
00:38:21
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optical illusion you know there's nothing moving on the page but it looks
[TS]
00:38:24
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that way and there's a part of me which knows you can't possibly be remembering
[TS]
00:38:30
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all of the stuff if you're trying to do this without the checklist but my brain
[TS]
00:38:34
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oh is it turns out now we remember we remember it all
[TS]
00:38:37
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everything's great so this is one of the reasons why I really stick to the
[TS]
00:38:40
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checklist and there was a very good example of this just happened which was
[TS]
00:38:45
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the brain I did this this different episode of hello Internet and the main
[TS]
00:38:50
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thing about it was that there was a video in addition to the audio of it now
[TS]
00:38:55
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on my putting up an episode of hello Internet checklist I have very many
[TS]
00:39:00
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things I have a separate checklist for when I'm uploading a video to the hello
[TS]
00:39:07
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Internet YouTube channel for some some reason that I can't conceive of when
[TS]
00:39:17
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Brady gave me the video file for our special episode I thought oh I'll just
[TS]
00:39:22
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put this up I don't need to invoke the template let me just do this now and
[TS]
00:39:27
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Brady must have found 45 things that were missing from the video when I put
[TS]
00:39:33
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it live just little stuff there wasn't where it was supposed to be or I didn't
[TS]
00:39:36
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put in the annotation or forgot something in the description and it was
[TS]
00:39:40
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a perfect example of you can't remember these things just go through the
[TS]
00:39:45
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checklist there's always something that you're going to forget and the the hello
[TS]
00:39:49
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Internet
[TS]
00:39:50
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YouTube video checklist is only 18 items long it's not some crazy long list but
[TS]
00:39:55
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it doesn't it doesn't change the fact that I'm very likely to overlook some
[TS]
00:40:00
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small thing when I'm actually putting it up I heard you laughing
[TS]
00:40:05
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did you think he is a long list and I think that's a long list I think it
[TS]
00:40:09
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highlights how differently mean you use these systems like for example I would
[TS]
00:40:16
◼
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be more likely to just have post episode 1 task right I understand that but i i
[TS]
00:40:24
◼
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learned that this doesn't work well for me know that that's the difference in
[TS]
00:40:28
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the system which is interesting and I sometimes think that maybe I could do a
[TS]
00:40:31
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little bit more narrow there are some very special projects I have these long
[TS]
00:40:35
◼
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list for like for example I have found that the most the biggest thing that I
[TS]
00:40:42
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can do in this regard is the first episode of a brand new show there are so
[TS]
00:40:50
◼
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many tiny details that need to go into getting that right and that is one thing
[TS]
00:40:56
◼
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it has to be right that is a perfect example of the kind of task that really
[TS]
00:41:02
◼
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benefit from a checklist because it is in frequent enough that it's going to
[TS]
00:41:09
◼
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feel new every time you do it and it is also complicated enough that it's not
[TS]
00:41:15
◼
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always immediately obvious what you need to do and so that there's prime there's
[TS]
00:41:20
◼
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prime checklist territory for that kind of that kind of task but I've learned
[TS]
00:41:27
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that I need to do these things and I always the one another small example of
[TS]
00:41:34
◼
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just me being kind of dumb ways this show is a productive and it's it's
[TS]
00:41:41
◼
►
really more about like the story of a man who was not very productive trying
[TS]
00:41:44
◼
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to figure out how to become very productive it's the bad thing about my
[TS]
00:41:47
◼
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life but for some reason I used to always just trust myself to remember to
[TS]
00:41:53
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upload the captions part of the videos that wasn't on my checklist for a long
[TS]
00:41:58
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time because I just thought oh it's just obvious enough I'll just always do this
[TS]
00:42:03
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remember but YouTube eventually changed the way that captions were done and so
[TS]
00:42:10
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it became less obvious to me to do it and then I felt really terrible because
[TS]
00:42:15
◼
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I actually got contacted by a number of death
[TS]
00:42:19
◼
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subscribers to my channel who were saying oh I just want to let you know
[TS]
00:42:23
◼
►
that the caption seem to be broken on your last couple of videos when they
[TS]
00:42:26
◼
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went live and now I feel really terrible and so that you need to add this even
[TS]
00:42:31
◼
►
even things that you you are confident that you can remember
[TS]
00:42:36
◼
►
situations can change around you and so it is still helpful to have that item to
[TS]
00:42:41
◼
►
check off yes upload captions make sure they're working before the video goes
[TS]
00:42:46
◼
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live even if you think you're always going to remember it you won't and you
[TS]
00:42:50
◼
►
don't know how things are going to be in the future as one of those things you
[TS]
00:42:55
◼
►
don't get those emails I just feel bad if I feel like a jerk
[TS]
00:43:00
◼
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do you still get nervous when you put the videos up like do you kind of like
[TS]
00:43:04
◼
►
the mouse hover over the publish button for a few moments before you press it
[TS]
00:43:08
◼
►
like checking double-checking triple checking in any way I have gotten better
[TS]
00:43:17
◼
►
about that but it is partly because on on posting day which are now calling it
[TS]
00:43:23
◼
►
apparently I have started to do with thing where I released the video in
[TS]
00:43:31
◼
►
small phases to try and help catch any problems that might arise and so what I
[TS]
00:43:39
◼
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do with the moment is when I have most of the animations done I have a reward
[TS]
00:43:46
◼
►
on my petrie on page which he called the grammar nazi work with a grammar nazi
[TS]
00:43:51
◼
►
sneak peek is what is exactly what I call it and I posed to preview of some
[TS]
00:43:56
◼
►
of the animations to a very small section of my pee transporters and so
[TS]
00:44:03
◼
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they can look and see if there's any dumb mistakes that are on there and
[TS]
00:44:07
◼
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they're they're very good those people can stuff that I would never see in a
[TS]
00:44:10
◼
►
million years the can't always fix all of it depending on how minor the areas
[TS]
00:44:16
◼
►
how many slides there are there on like one of the things that will happen
[TS]
00:44:21
◼
►
sometimes inconsistent capitalization in words but then that inconsistent
[TS]
00:44:26
◼
►
capitalization is across a hundred frames and i cant possibly fix this now
[TS]
00:44:31
◼
►
it's not going to happen but if there's anything major I will I will fix it then
[TS]
00:44:36
◼
►
and then when the video is actually up on my YouTube page I also now send out
[TS]
00:44:47
◼
►
an early preview to a small section of the people who subscribe to my email us
[TS]
00:44:51
◼
►
using a spreadsheet to create a random subsection of the people who are
[TS]
00:44:55
◼
►
subscribed to the email as I sent it out to them and that there is a moment of
[TS]
00:45:00
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like a very much trusting my audience because I don't want those people
[TS]
00:45:04
◼
►
sharing that publicly yet so far I haven't had any problems so I can keep
[TS]
00:45:09
◼
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doing it but I usually end up sending it to maybe a thousand people are so and
[TS]
00:45:15
◼
►
sometimes they will catch something at the last moment that's a minor problem
[TS]
00:45:19
◼
►
and I have changed up based on what those that preview group has seen so by
[TS]
00:45:25
◼
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the time I'm ready to press the actual publish this to a million people button
[TS]
00:45:31
◼
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it has been through two layers of people seeing it to some extent in advance and
[TS]
00:45:39
◼
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with his very last video I tried even one third layer which is to post it on
[TS]
00:45:44
◼
►
the paper on page first as an unlisted videos that the Petri on all the people
[TS]
00:45:50
◼
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on people then can then see it first for a few minutes just to make sure okay
[TS]
00:45:54
◼
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there's not any deal breaking problem and then having it finally go live so
[TS]
00:45:58
◼
►
that has definitely reduce those god I hope everything is correct feeling that
[TS]
00:46:03
◼
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I used to have is being being able to rely on my audience to help me find
[TS]
00:46:10
◼
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stuff that would be deal breakers in the video before it goes out to absolutely
[TS]
00:46:15
◼
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everyone gonna come back to that in just a moment but what is the first thing you
[TS]
00:46:23
◼
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do when you post do you like
[TS]
00:46:27
◼
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get up and walk away for a few minutes later what is the first thing if you can
[TS]
00:46:33
◼
►
even remember all just get a bit hazy
[TS]
00:46:37
◼
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the very first thing I do after I make the video public is I create the
[TS]
00:46:42
◼
►
official reddit discussion right that that is right afterward because it is
[TS]
00:46:48
◼
►
important to you than it did to make sure you get in there and do that yes I
[TS]
00:46:51
◼
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want that to be there as quickly as possible for people because people love
[TS]
00:46:55
◼
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to comment right from the beginning and especially my videos are in that law
[TS]
00:46:58
◼
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people can watch a video and 45 minutes and people are ready to have feedback
[TS]
00:47:03
◼
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right away so I want to make sure that the reddit link is up as quickly as it
[TS]
00:47:07
◼
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can be as soon as the video is public notice that with cortex actually like
[TS]
00:47:13
◼
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you put we coordinate the release so you can get to the reddit thread up and as
[TS]
00:47:21
◼
►
soon as it's their people comment on it to be excited about the fact that the
[TS]
00:47:24
◼
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episodes like before they've even listen to it so that is definitely a thing
[TS]
00:47:29
◼
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which is very interesting I like to have it up and I do know that a that there's
[TS]
00:47:34
◼
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some small section of the audience that uses read it generates an RSS feed for
[TS]
00:47:39
◼
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every sub read it and so there are some people that use the red inbuilt RSS as
[TS]
00:47:44
◼
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notifications for when do things are up so that that's a way of also just
[TS]
00:47:48
◼
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notifying some people that it is there we see it like I see the numbers bike
[TS]
00:47:53
◼
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yeah I like to have that that available as quickly as possible so that is that
[TS]
00:47:58
◼
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is the very first thing that I do when I put the video up and then there's a
[TS]
00:48:01
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there's a few other things on the checklist but that's the one that I
[TS]
00:48:04
◼
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really want to make sure is there because it is because the the reddit
[TS]
00:48:08
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thread for me becomes the central place in which I'm gauging how the thing is
[TS]
00:48:14
◼
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going how are people reacting to it what are people commenting on that's that's
[TS]
00:48:18
◼
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the other reason why I wanted up as fast as possible but no I don't I don't press
[TS]
00:48:22
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the button and then go for a walk around the block or something because there's
[TS]
00:48:26
◼
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always the possibility that there is still some kind of disaster that that
[TS]
00:48:30
◼
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people haven't caught so you basically there is no break right to do it and
[TS]
00:48:36
◼
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then the next phase begins that that is right as soon as it live there are a
[TS]
00:48:42
◼
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bunch of things that I do and there isn't a break I don't come back to the
[TS]
00:48:46
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computer in a little while I'm usually at my desk for a couple of hours at
[TS]
00:48:52
◼
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least after the video goes life some of some of the people who go on YouTube
[TS]
00:48:56
◼
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they pose videos and then they're not as obsessed with following it right away I
[TS]
00:49:04
◼
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have known people are not going to name names but I have known people who have
[TS]
00:49:08
◼
►
set videos to publish while they are on transatlantic flights completely
[TS]
00:49:13
◼
►
separate from the world and I could not live like that I I would wreak the hell
[TS]
00:49:21
◼
►
out on an airplane if I knew that one of my videos was was going up at that
[TS]
00:49:26
◼
►
moment and I wasn't around in case there's some kind of problem or just to
[TS]
00:49:30
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see what the feedback is like the time some people are are braver than me this
[TS]
00:49:35
◼
►
week's episode of cortex is also brought to you by the focus schools of forty
[TS]
00:49:40
◼
►
self-guided online course it's all about doing your best creative work
[TS]
00:49:43
◼
►
overcoming distractions of procrastination and helping you not
[TS]
00:49:46
◼
►
sacrifice the balance between your work and personal life
[TS]
00:49:50
◼
►
the creator of the focus course issuer block I have followed sean's work online
[TS]
00:49:54
◼
►
the years he is an excellent writer and broadcaster who I seen make some
[TS]
00:49:58
◼
►
fantastic staff and the focus calls is no different it's really beautifully
[TS]
00:50:02
◼
►
executed a fantastic videos great design great writing and a great ideas
[TS]
00:50:06
◼
►
throughout I think she's a great teacher he's taught me a lot of at last year's
[TS]
00:50:10
◼
►
personally but how to take my side job to become my full-time job and he is
[TS]
00:50:14
◼
►
someone's opinions and ideas that I trust was says locals apart from
[TS]
00:50:19
◼
►
anything else out there is that it's dead to guide you in the implementation
[TS]
00:50:22
◼
►
of some key principles that Sean outlines that go beyond mere had
[TS]
00:50:26
◼
►
knowledge and focus more on helping you develop experiential knowledge to allow
[TS]
00:50:30
◼
►
you to get your creative work done the cause is not just ideas and principles
[TS]
00:50:33
◼
►
leave you to read on your own to decipher and implement rather the focus
[TS]
00:50:38
◼
►
course is built on a foundation of actions where you learn by doing the
[TS]
00:50:43
◼
►
course is comprised of five modules over forty days of lessons seventy-five
[TS]
00:50:47
◼
►
thousand words of training 20 videos downloadable PDF world
[TS]
00:50:51
◼
►
on more of a members only forum so you can discuss what's going on in the cause
[TS]
00:50:55
◼
►
and lifetime access you can start anytime and go at your own pace so does
[TS]
00:51:00
◼
►
a great job of breaking everything down for you and has managed to keep me
[TS]
00:51:03
◼
►
personally entertained as I've been going through some of the materials the
[TS]
00:51:06
◼
►
site is built works fantastically all my devices so I'm able to block on the
[TS]
00:51:10
◼
►
laptop in my phone when I'm on the bus it doesn't matter where ever you wanna
[TS]
00:51:14
◼
►
be able to go through things and keep track of your progress and point you to
[TS]
00:51:17
◼
►
wait to go next
[TS]
00:51:19
◼
►
salsa he also sets a really interesting and thought-provoking said this is
[TS]
00:51:22
◼
►
something that appeals to you I urge you to check in now the focus is highly
[TS]
00:51:26
◼
►
recommended for anyone who cares about doing their best creative work and
[TS]
00:51:29
◼
►
living a focus life you can find out more for yourself at the focus course
[TS]
00:51:33
◼
►
dot com and if you use the coupon code cortex you'll be able to save herself
[TS]
00:51:37
◼
►
FDR's thank you so much to Sean block and the focus calls for supporting
[TS]
00:51:42
◼
►
when you start posting things to read it and to Twitter and everywhere else are
[TS]
00:51:49
◼
►
you basically just going from Tab 2 tab refreshing things to make sure that
[TS]
00:51:53
◼
►
things are broken leg is that kind of the first thing that less about the
[TS]
00:51:58
◼
►
actual content of the feedback and whether people like the video but more
[TS]
00:52:01
◼
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like there is a period of time I need to ensure that this is ok I'm mainly
[TS]
00:52:07
◼
►
focusing from the beginning on making sure that it's working
[TS]
00:52:12
◼
►
that there aren't problems somewhere and usually I mean if the video is five
[TS]
00:52:18
◼
►
minutes long
[TS]
00:52:19
◼
►
if there isn't some comment about a real problem in the first 15 minutes they're
[TS]
00:52:24
◼
►
usually won't be and so after that I can come down a little bit more and then and
[TS]
00:52:28
◼
►
then switching to talking with people on Reddit about the video and trying to
[TS]
00:52:33
◼
►
gauge what the reaction is to see a what do people like what people comment on
[TS]
00:52:37
◼
►
and a a particular favorite of mine is seeing if people spot some of the little
[TS]
00:52:45
◼
►
jokes are the little references that are put into the video I'm always really
[TS]
00:52:48
◼
►
pleased when people find something that I had that only there for a frame of the
[TS]
00:52:52
◼
►
video or are they just noticed a little detail that I put in MO is very happy
[TS]
00:52:56
◼
►
about that
[TS]
00:52:56
◼
►
so after the first 15 minutes I can relax a little bit and then it's much
[TS]
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more about how is this video
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00:53:02
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going what is my understanding is if there is an error
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00:53:06
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a subscription you tube makes it very difficult to to rectify like it's
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basically case of delete start again
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00:53:15
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yeah that is that is the only option that you do provides at this time that
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00:53:21
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you need to delete and start again which probably makes the stakes I like for
[TS]
00:53:25
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example there is an error in our shows I hate it and i fix it as soon as I can
[TS]
00:53:28
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but I'm less freaking out about it because I know I can fix it and
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00:53:32
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unfortunately the people that have already downloaded it we were here the
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00:53:35
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problem or they just redownload the episode cause I'll replace it
[TS]
00:53:39
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place things in our system audiophiles very easy to do that so I would assume
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00:53:45
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that you know it probably heightens the sense of needing to do things correctly
[TS]
00:53:51
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is the system that you publish to does not allow for mistakes to be corrected
[TS]
00:53:56
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videos so what is the threshold of mistake how bad does it need to be do
[TS]
00:54:05
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you have an idea in mind of how bad it needs to be and tell me about a time
[TS]
00:54:09
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when it has been bad ok I have been I don't want to say that I have been
[TS]
00:54:19
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fortunate or lucky even though I have but that's not the best word to use I
[TS]
00:54:26
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have been lucky that I have never had a a stake through the heart kind of error
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00:54:36
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or mistake in one of the videos where someone leaves a comment and I realized
[TS]
00:54:42
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oh they just killed my video dead I did something that was that was wrong or
[TS]
00:54:49
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there was a thing that I didn't consider that completely changes this video
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00:54:55
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the reason why I don't want to say that I'm I'm lucky because they spend a lot
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00:54:59
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of time trying to ensure that this doesn't happen and that I am the person
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who puts the stake through the heart of my video when I
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working on it and hopefully as soon as possible that I find something that
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00:55:12
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makes me realize oh this video if I should not make this video any further
[TS]
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or this argument that I'm putting together falls apart because of XYZ that
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00:55:22
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so I I haven't had that happen yet so I I have been lucky in that sense but I
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00:55:29
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have also worked very hard to try to make sure that never happens but
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00:55:33
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nonetheless I have two occasions I have that I can remember off the top of my
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00:55:41
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head I pulled the video after its gone live and it causes it causes problems
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00:55:46
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one of the ones was for the Holland vs The Netherlands won and I i pulled it
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00:55:55
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for something that I normally never would
[TS]
00:55:57
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which was there was a slide where I had the flags reversed for France and the
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00:56:03
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Netherlands which is just embarrassing it makes me look really stupid and the
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00:56:09
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video and live in people pointed out almost immediately and because that was
[TS]
00:56:16
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one of the rare videos that was like a pleasure to make from beginning to end
[TS]
00:56:20
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everything just worked I knew that I really like this video
[TS]
00:56:26
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everything about it was just great it was going to kill me to have that flag
[TS]
00:56:32
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reversal in the future and so when it went up people immediately noticed I
[TS]
00:56:37
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pulled it down right away I was able to to fix it and re-upload the new version
[TS]
00:56:42
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with in maybe an hour or so and then put it out live so that that's something
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00:56:47
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that I changed if it if it had been a different video let's say for example my
[TS]
00:56:52
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how many countries are their video if there was some slide on there where
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00:56:58
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flags were reversed I might not have have changed that it would depend on the
[TS]
00:57:03
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context but the Holland vs The Netherlands won the video that I liked
[TS]
00:57:07
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so much I didn't want to have just a dumb stupid problem like that so that
[TS]
00:57:14
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that's one that I pulled the other one that I pulled was there was an error
[TS]
00:57:20
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need to be a bit vague about that but but this but we'll just say there was a
[TS]
00:57:23
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section that need to be removed from my tenth animal misconceptions one and that
[TS]
00:57:31
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was that was one of the cases where it was a real problem because that video
[TS]
00:57:35
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had been up for a little bits and when you're posting to a big audience one of
[TS]
00:57:42
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the things that can happen is other websites are going to link to your video
[TS]
00:57:47
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the way the publishing world works sometimes is that they they will lose
[TS]
00:57:52
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the video basically into a long line of videos that are going to be distributed
[TS]
00:57:55
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out through the rest of the day and someone sees someone who works at the
[TS]
00:57:59
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website sees my video and they say oh we're going to post that they put it in
[TS]
00:58:03
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their system and the time it to be released in three or four hours from now
[TS]
00:58:07
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and with the with the 10 animal misconceptions video I heard from a
[TS]
00:58:13
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bunch of publishers who were annoyed because my video had been law up long
[TS]
00:58:18
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enough for them to see it and to schedule a link to it and then I pulled
[TS]
00:58:22
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it down and changed it but then their links are all dead when their video goes
[TS]
00:58:27
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live when their story goes live later and then they looked up that they've
[TS]
00:58:30
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they've linked to a broken video or video that's no longer there but there's
[TS]
00:58:34
◼
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also just the pressure that so many emails go out in the YouTube system that
[TS]
00:58:38
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when you pull something down all of those links now no longer working
[TS]
00:58:43
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weekends ago
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00:58:44
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great I just sent out several hundred thousand emails all of them with a link
[TS]
00:58:48
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that doesn't work and then I'm going to have to resend out a message with a link
[TS]
00:58:52
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that does worked all of these people that's why the bar is pretty high for
[TS]
00:58:56
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when am I going to pull down a video at the last moment which is why
[TS]
00:59:01
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done it very often how does this person feel in relation to posting a podcast
[TS]
00:59:06
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episode as I assume is less pressure that the podcast is is way less pressure
[TS]
00:59:14
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is way less pressure because you are dealing with the same system that I am
[TS]
00:59:17
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dealing with where sometimes something is wrong with the podcast when it gets
[TS]
00:59:22
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exported audio falls out of sync for a little bit of some kind of dumb mistake
[TS]
00:59:27
◼
►
it's very easy to fix it doesn't cause massive problems and yes the people who
[TS]
00:59:32
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downloaded it originally might hear an audio glitch or something in the podcast
[TS]
00:59:37
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but it can be fixed for the future and then that's fine I can I can relax about
[TS]
00:59:43
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that I don't have to worry about that it's still annoying I still don't like
[TS]
00:59:47
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it but it is nowhere near it is nowhere near the kind of pressure that is with
[TS]
00:59:52
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the videos is just because of YouTube system of not allowing you to change it
[TS]
00:59:56
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which I don't know I I think it's dumb I think you two should be able to trust
[TS]
01:00:01
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users that have millions and millions of subscribers didn't know what they're
[TS]
01:00:05
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doing if they want to change something in a video I know that they have that
[TS]
01:00:09
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system in place because they don't they're trying to prevent fraud or
[TS]
01:00:14
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people taking advantage of viral videos but I just hiked among guys you should
[TS]
01:00:19
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►
if you have have regular content producers doing this every week I think
[TS]
01:00:25
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you can you can allow it to let them change video if if they if they deem it
[TS]
01:00:29
◼
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necessary but that's not the case
[TS]
01:00:31
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like there could be a contract that you would sign to say the UN do X yeah that
[TS]
01:00:37
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you know that would be great I mean I've heard whispers on the grapevine that
[TS]
01:00:42
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►
maybe there's a way to defy if I do the right kind of secret handshake if I go
[TS]
01:00:47
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to YouTube headquarters that someone can manually swap out a video if it's a real
[TS]
01:00:51
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problem but let you know what I don't want to have to rely on that or Boolean
[TS]
01:00:55
◼
►
favors to get a video swapped out I just said that that kind of thing then end up
[TS]
01:01:00
◼
►
knowing me more host you're telling me it's technically possible but you just
[TS]
01:01:03
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not doing it for some great thanks thanks guys I see him with responding to
[TS]
01:01:08
◼
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two emails and tweets emails Twitter and read it and stuff like that and I'm
[TS]
01:01:16
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assuming you probably don't do a lot with YouTube comments every once in a
[TS]
01:01:20
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great while I'll respond to you to comment because on posting day very
[TS]
01:01:27
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often I'm going back to the page where the video is for some reason I want to
[TS]
01:01:31
◼
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copy the URL or just want to refresh agency with a few numbers are and so
[TS]
01:01:35
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every once in a while the comment that is at the very top I will reply to but
[TS]
01:01:41
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that is pretty rare because the youtube comment system i mean everybody makes
[TS]
01:01:47
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►
fun of it
[TS]
01:01:48
◼
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people to YouTube seem weirdly proud of it sometimes it's like 10 years ago we
[TS]
01:01:52
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did a great job
[TS]
01:01:53
◼
►
reworking our comments system as I okay well it might have been garbage before
[TS]
01:01:57
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►
but it's still a pile of garbage now so the YouTube comments atom is just
[TS]
01:02:02
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useless which is why I don't really participate in it it's it's absolutely
[TS]
01:02:07
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►
terrible that that is why for me the actual conversation takes place on
[TS]
01:02:12
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reddit which has a has reasonable algorithms for sorting comments and
[TS]
01:02:17
◼
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allowing people to vote stuff up and down it's like it's not rocket science
[TS]
01:02:20
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►
how to do a comment system that is reasonable but for some reason read it
[TS]
01:02:25
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seems to be one of the very few places that actually does it so the videos been
[TS]
01:02:29
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up has been up for maybe an hour or two what's happening then what is that like
[TS]
01:02:35
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this is where on my computer I'll see if I can drag it up it took a screenshot
[TS]
01:02:40
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wants of what this looks like but on my Mac eye on the day it has gone live it's
[TS]
01:02:48
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been up for a little bit I like to put up on the screen
[TS]
01:02:53
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the YouTube allows you to have real-time analytics so you can see how many people
[TS]
01:03:00
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are watching the video right now where ya where are they where they coming from
[TS]
01:03:08
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and that is very interesting to see there goes the day I can just staring at
[TS]
01:03:15
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the number was I don't really stare at the numbers behalf of the screens are
[TS]
01:03:19
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►
usually handle actually do that for websites as well and so I will usually
[TS]
01:03:23
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people and put to one side of the screen the live view of what is happening on
[TS]
01:03:29
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the YouTube page right now and then what is happening on CGP grey dot com right
[TS]
01:03:34
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now and one of the things that allows me to do is to try to figure out the keys
[TS]
01:03:41
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►
only when traffic spikes occur if some big place links to the video I want to
[TS]
01:03:47
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►
know when that happens and so I can see in the live stats of like okay there
[TS]
01:03:54
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►
were a thousand people on these be great dot com right now but all of a sudden
[TS]
01:03:58
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►
it's gone up to 5,000 in the last 30 seconds where did they come from I want
[TS]
01:04:04
◼
►
to be able to track that down so I will have that on one side of the screen and
[TS]
01:04:09
◼
►
what I'm doing for the rest of the day as I have those stats up I will usually
[TS]
01:04:15
◼
►
have twitter on the other side of the screen so I can see that mentions coming
[TS]
01:04:20
◼
►
in and I'll have read it in the center of the Scream we're talking to people
[TS]
01:04:25
◼
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and and if I can answering questions and stuff like that sammy is is the
[TS]
01:04:29
◼
►
enjoyable part of this process is it's been up for a while there's no problems
[TS]
01:04:34
◼
►
I can see how it's doing and also now I get to talk to people on the reddit
[TS]
01:04:38
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►
that's a guy really like engaging with people talking about the video like
[TS]
01:04:45
◼
►
making jokes and all this other stuff on the read it while in keeping an eye on
[TS]
01:04:50
◼
►
how are things going with the real time stats and how are things going on
[TS]
01:04:55
◼
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Twitter on the side so that's that's what i'm looking out for a large portion
[TS]
01:04:58
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►
of the day and the other thing that I will do what some people in the red at
[TS]
01:05:04
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►
now is that at a certain point there really isn't much to do anymore I have
[TS]
01:05:09
◼
►
answered most of the the unique questions that are coming in on the
[TS]
01:05:12
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►
reddits questions to start getting duplicated and I can see ok videos find
[TS]
01:05:18
◼
►
a probably had all the traffic spikes and I'm going to have
[TS]
01:05:21
◼
►
at this stage and then often will be basically alt tabbing between this
[TS]
01:05:26
◼
►
overview screen and I'll have a video game on some other screen so I'll flip
[TS]
01:05:31
◼
►
over to the game for twenty minutes play a little bit and then I'll flip back and
[TS]
01:05:35
◼
►
see ok how's everything doing are there any new comment that came in that I want
[TS]
01:05:38
◼
►
to apply to and then I'll flip back to the game for another 20 minutes and then
[TS]
01:05:42
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flip accident that's what I'll do probably around until dinner time at
[TS]
01:05:47
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which point I feel just absolutely exhausted and emerge from my office to
[TS]
01:05:51
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have dinner and then usually sit on the couch like a brain dead zombie for the
[TS]
01:05:55
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►
rest of the day and watch Arrested Development or something so you stop
[TS]
01:06:00
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►
well when I'm sitting there watching Arrested Development at this stage I i
[TS]
01:06:05
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►
switch I will have my iPad with read it on it and I'll keep an eye a little bit
[TS]
01:06:10
◼
►
on on what's happening on on reddit
[TS]
01:06:12
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►
but at that point you have to rely on these long days I have been and a
[TS]
01:06:18
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►
meeting in the morning have gone through the whole process of releasing it to the
[TS]
01:06:21
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world I've been keeping an eye on on the comments at that point I'm pretty tapped
[TS]
01:06:28
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►
out for my cognitive abilities so I will usually not be doing very much except
[TS]
01:06:34
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►
doing them like the minor is divided keeping on with with my iPad on the
[TS]
01:06:38
◼
►
couch that's where I end up so what about the next day he's played this this
[TS]
01:06:44
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little game with myself which is how long can I go before I look at how the
[TS]
01:06:48
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video is doing in the morning this is this is a funny side effect of living in
[TS]
01:06:55
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the UK because the rest of the world is is still awake and doing things when we
[TS]
01:07:03
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go to bed in the UK I love UK time zone by the way I think it is really great
[TS]
01:07:09
◼
►
especially for someone who has an Internet career I liked it quite a lot
[TS]
01:07:14
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►
but it does mean that significant things can happen sometimes between the point
[TS]
01:07:19
◼
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at which I go to bed at like say ten o'clock at night and when I get up in
[TS]
01:07:23
◼
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the morning sometimes there can still be big sites that link to it or another
[TS]
01:07:28
◼
►
discussion that flared up somewhere about the video so I do go for how long
[TS]
01:07:34
◼
►
I go without checking in the morning but usually I don't make it past breakfast
[TS]
01:07:38
◼
►
before I have to whip out my iPad ok what is one of the few numbers out how
[TS]
01:07:42
◼
►
is this doing I usually plan on having a kind of unofficial weekend after the
[TS]
01:07:53
◼
►
video goes up that may not actually be on the weekend usually it isn't but I
[TS]
01:07:58
◼
►
don't plan to do any real work for the day or two after a video goes live and
[TS]
01:08:07
◼
►
it's it's again usually because the run-up to launch a new video is very
[TS]
01:08:12
◼
►
intense and I learned from experience that if I tried to get right back into
[TS]
01:08:18
◼
►
writing scripts for the next video immediately the following morning like I
[TS]
01:08:21
◼
►
normally would do if it was a normal day that does doesn't work out I'm still
[TS]
01:08:27
◼
►
tapped out I usually need at least one day and I normally take to off and
[TS]
01:08:33
◼
►
that's that is just pure down time usually I will just vegging out and play
[TS]
01:08:40
◼
►
video games or I have a list of movies and stuff to watch and maybe I'll just
[TS]
01:08:44
◼
►
watch them and then they still allows an occasional checking in with seeing how
[TS]
01:08:50
◼
►
read our comments are seeing what people are saying on Twitter but by the second
[TS]
01:08:55
◼
►
day that's died down pretty much and then after that I feel a camera covered
[TS]
01:08:59
◼
►
and now it start it now it's time to pick up on the the next video that is
[TS]
01:09:05
◼
►
closest to release wherever you left often start grant grinding away on that
[TS]
01:09:09
◼
►
one and bring that one forward to a publication day one of the things I like
[TS]
01:09:13
◼
►
about last time was the fact that you remove or applications from your iPhone
[TS]
01:09:19
◼
►
very very interesting person and
[TS]
01:09:25
◼
►
you mentioned posting days you not only put so far back on you also put a lien
[TS]
01:09:32
◼
►
blue and onto your devices on my phone so far usually stays off but on the
[TS]
01:09:41
◼
►
video day billion blue and we bought go back on the phone in that space on the
[TS]
01:09:46
◼
►
bottom is that is the way that normally works so the reasoning for this being
[TS]
01:09:51
◼
►
your home's you with Mac so why did these come back the reason for this is
[TS]
01:09:58
◼
►
that almost certainly at some point before dinner I will I will have to get
[TS]
01:10:06
◼
►
up and take a walk around the block just to just to get out of the house for a
[TS]
01:10:12
◼
►
minute and then I can have to eat but an alien blue on the phone and it's there
[TS]
01:10:20
◼
►
in case I want to look at anything I usually don't but it's there just in
[TS]
01:10:25
◼
►
case and then it also they just stay on the phone for this this sort of
[TS]
01:10:31
◼
►
unofficial weekend that I take and this way if I go for a walk in the park I go
[TS]
01:10:36
◼
►
somewhere I can then at any moment if I want respond to some comments if
[TS]
01:10:42
◼
►
anything interesting comes in where people say anything on Twitter so during
[TS]
01:10:46
◼
►
this phase I like to have those things accessible but it's because it's a very
[TS]
01:10:52
◼
►
different phase of my life
[TS]
01:10:54
◼
►
the video is on my mind it is useful to be checking stuff now in a way that
[TS]
01:11:00
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►
three days after a video goes live is not useful anymore to be checking on how
[TS]
01:11:06
◼
►
things are doing that the big one like 90% of the wave is over at that point
[TS]
01:11:10
◼
►
there there's no reason to keep checking stuff anymore and so that's why those
[TS]
01:11:16
◼
►
apps then come off after two days after the video has gone up to you doing
[TS]
01:11:21
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►
notifications during this period cuz there's something to be said for like
[TS]
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going in checking Twitter over and over again to see if there's anything bad
[TS]
01:11:31
◼
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other than just having notifications and they just come to use easy on them as
[TS]
01:11:36
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they have
[TS]
01:11:36
◼
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yeah used to used to allowing notifications from these apps after a
[TS]
01:11:44
◼
►
video had gone up but I realized that this is actually not very helpful to
[TS]
01:11:49
◼
►
have the notifications come in because then if i'm taking a quick walk I'm just
[TS]
01:11:54
◼
►
distracted now then it slightly defeats the purpose of the walk so I don't allow
[TS]
01:11:59
◼
►
the notifications on there I just have it if I feel like I want to take a look
[TS]
01:12:04
◼
►
at them then I will open the app but I don't have it every time some of the
[TS]
01:12:08
◼
►
comment about it because it sounds like posting a video makes a really big
[TS]
01:12:14
◼
►
impact on your life like it derails things like four days you know that is
[TS]
01:12:21
◼
►
there is fair to say that the minimum derailment is is four days the two days
[TS]
01:12:26
◼
►
of animation posting and then two days off work essentially effectively more
[TS]
01:12:33
◼
►
often than not maybe it basically blows out all week
[TS]
01:12:36
◼
►
yeah that's fair enough to say do you think that this impact is maybe one of
[TS]
01:12:43
◼
►
the things that prevents you from making more than you do well how do you mean
[TS]
01:12:48
◼
►
that well both I guess emotionally entire Moyes the word with the way that
[TS]
01:12:55
◼
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you do things the way you react to things and and how you do take them and
[TS]
01:12:58
◼
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deal with them every time you post a video you lose one whole week which
[TS]
01:13:02
◼
►
pushes everything else out further weaken the so maybe matter if you had a
[TS]
01:13:07
◼
►
video every week it would never work because you'd never be able to take that
[TS]
01:13:12
◼
►
time off with john also means you can't do every two weeks and I to do you think
[TS]
01:13:17
◼
►
they affect you have tried very hard to do more animation sooner but I have just
[TS]
01:13:23
◼
►
found that this it takes longer trying to spread it out in 26 afternoons
[TS]
01:13:30
◼
►
instead of just two or three solid days so there are there are ways in which I
[TS]
01:13:35
◼
►
think if I was if I was able to lessen the impact of that one week it might
[TS]
01:13:40
◼
►
actually take longer overall to make videos
[TS]
01:13:45
◼
►
those I don't I don't think I would ever get rid of the two days off because
[TS]
01:13:49
◼
►
quite frankly I look forward to that is a huge relief show gift thank God I put
[TS]
01:13:56
◼
►
this thing up it's done it's over and now I'm going to take two days of just
[TS]
01:14:02
◼
►
guilt-free I don't have to do anything i mean this is something else that we can
[TS]
01:14:07
◼
►
talk about on another show but the the biggest downside of being self-employed
[TS]
01:14:14
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►
is the the constant feeling that there is always something you could be doing
[TS]
01:14:19
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there's there's never not more and more that you can do and again this year I
[TS]
01:14:28
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►
had been trying very hard to carve out one day a week
[TS]
01:14:34
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►
regularly where I don't do any work and I can just spend time with my wife and
[TS]
01:14:39
◼
►
that has that has been very hard to actually achieve you have one day where
[TS]
01:14:44
◼
►
I say you know what I'm not going to do work on this Saturday so that's one of
[TS]
01:14:53
◼
►
the reasons why the two days of a relaxing after the video goes up they
[TS]
01:14:58
◼
►
are they are important because it's the only time that my brain can really let
[TS]
01:15:03
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►
go and say you don't need to be working on a video right now because you just
[TS]
01:15:08
◼
►
put up a video you'd just put up a video nobody is expecting a video three days
[TS]
01:15:13
◼
►
from now there's not going to happen you can actually just relax and see how this
[TS]
01:15:20
◼
►
see how this one turns out yes this is why I was like thinking about getting
[TS]
01:15:25
◼
►
the shedding thing we're going to talk about generally at some point as well I
[TS]
01:15:30
◼
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know it's something many people always ask you like you know give you more
[TS]
01:15:33
◼
►
videos and there is a maybe more videos you can make more money you could double
[TS]
01:15:37
◼
►
your income that they're a definite reasons for you that you would want to
[TS]
01:15:41
◼
►
make it is how is Joe good people but is not a joke that nobody has more reasons
[TS]
01:15:47
◼
►
to release more videos than me but people don't seem to believe that it's
[TS]
01:15:55
◼
►
it's it's a very interesting position to be in but because of the Garridos maybe
[TS]
01:16:02
◼
►
something just about you that prevent you from doing that because of the way
[TS]
01:16:07
◼
►
the approaches and that you need to have take that time to build back up again to
[TS]
01:16:13
◼
►
like take that break and carry on
[TS]
01:16:16
◼
►
is not renewed criticism or commentary
[TS]
01:16:19
◼
►
feels like that this is part of the reason that the schedule if you call it
[TS]
01:16:24
◼
►
that is as it is
[TS]
01:16:26
◼
►
yeah the the the thing that I've tried to explain on read it a few times is
[TS]
01:16:31
◼
►
what we're talking about today all of the stuff we're talking about some of
[TS]
01:16:36
◼
►
the details about what happens just before and just after launch day but the
[TS]
01:16:41
◼
►
real bottleneck in the whole process is actually the writing which is the part
[TS]
01:16:46
◼
►
that nobody sees and is is the least interesting too many people in some ways
[TS]
01:16:52
◼
►
is is how the writing happens and that that is the one part that is this lowest
[TS]
01:17:00
◼
►
part where the animations are all waiting on a completed script and I have
[TS]
01:17:08
◼
►
I have come to terms over the past year with the speed at which I right which is
[TS]
01:17:13
◼
►
apparently very slow compared to other people who write and I don't think that
[TS]
01:17:20
◼
►
there is anything that I can try that I haven't already tried to increase that I
[TS]
01:17:24
◼
►
am working at optimal capacity for my writing and that is really the part that
[TS]
01:17:31
◼
►
slows the whole thing down if scripts just appeared completed I could do more
[TS]
01:17:37
◼
►
animations and I could really see video every three weeks instead of every six
[TS]
01:17:40
◼
►
weeks if script just appeared that would be possible but it's it is really the
[TS]
01:17:45
◼
►
scripts that slow down the whole process that is the true bottleneck this episode
[TS]
01:17:50
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of Koth Texas brought to you in part by Squarespace you can start building your
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01:17:54
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website today as we're space.com and use the offer code cortex at checkout in you
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01:17:59
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get yourself 10% off Squarespace
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beautiful when it comes to building web site I always go to Squarespace
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and I think you should do if you have study need like for example you know we
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01:18:10
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needed a blog for real FM we need to store for real FM we went to Squarespace
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01:18:14
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01:18:17
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space just know how to do it I have my own site Mike Hurley dotnet Squarespace
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01:18:22
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I have used them for over five years and it is because with Squarespace they take
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01:18:27
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all of the stuff that you don't wanna do don't wanna worry about like hosting
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scaling support all that stuff they take it all away from new and they do it for
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01:18:36
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of their templates are very great professional can template feature
[TS]
01:19:16
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01:19:20
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manner of devices but this is just getting started with all of the
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01:19:25
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fantastic features of Squarespace have 24 7 support with live chat and email
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01:19:36
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01:19:41
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intro if they have rock-solid fast hosting and I mention their commerce
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01:19:45
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01:19:50
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sign up for a year you'll also get yourself a FREE domain name allowing you
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01:19:54
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01:20:04
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01:20:08
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a try to head over to Squarespace com we decide to sign up
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01:20:12
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make sure that used the offer code cortex not only will you show that you
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01:20:15
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01:20:16
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01:20:20
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first purchase thank you so much Squarespace helping us out today and for
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01:20:24
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supporting is here a real AFM Squarespace build a beautiful did you
[TS]
01:20:29
◼
►
hire anybody to make any of this any easier or is there an element which is I
[TS]
01:20:36
◼
►
think perfectly fine which is something that you complain about me a lot to me
[TS]
01:20:41
◼
►
that the weather I work do you feel that you have to do list of yourself like you
[TS]
01:20:46
◼
►
could give it to somebody but you just can't do this this is a whole other
[TS]
01:20:51
◼
►
yeah I will say I will say in brief to answer that question that I have
[TS]
01:20:57
◼
►
attempted to hire people to help me out with it and for the kind of thing that I
[TS]
01:21:04
◼
►
do it has always been a negative amount of help that it is it is worse and takes
[TS]
01:21:12
◼
►
longer than doing it myself that the kinds of things that I could have people
[TS]
01:21:17
◼
►
helping out with ya I have had people I have tried to hire people to help me
[TS]
01:21:24
◼
►
with certain parts of the animation which are just tedious to do but easy to
[TS]
01:21:29
◼
►
explain and it's always come back in a way where they go great well now I just
[TS]
01:21:34
◼
►
have a thing to fix and then fixing this thing takes longer than it would have
[TS]
01:21:38
◼
►
just taken for me to do it plus the time that it takes to explain to the person
[TS]
01:21:42
◼
►
in the back and forth so that has that has not worked out well I will casually
[TS]
01:21:50
◼
►
reference herein may we can talk about it some point in the future I did it 1
[TS]
01:21:55
◼
►
people know I have very many secret projects that I'm always working on one
[TS]
01:21:58
◼
►
of the secret project that I killed was attempting to put together a new YouTube
[TS]
01:22:04
◼
►
channel in which I would work in an editorial function and try to manage a
[TS]
01:22:09
◼
►
team of people to put that to put out videos on a much more frequent basis but
[TS]
01:22:15
◼
►
that also just that did not work out for a variety of reasons that that we can
[TS]
01:22:20
◼
►
talk about I think that kind of project of starting something from the beginning
[TS]
01:22:25
◼
►
with the idea of this is going to be
[TS]
01:22:28
◼
►
a team of people who makes things that has way more possibility to succeed but
[TS]
01:22:35
◼
►
my videos it's very hard to have people help me i i likey easily have a little
[TS]
01:22:42
◼
►
bit of help with the fact-checking but the animations and the script are so
[TS]
01:22:48
◼
►
closely connected that is there isn't room for someone else to really help out
[TS]
01:22:54
◼
►
with us we are gonna look at a case study of the great editorial YouTube
[TS]
01:22:59
◼
►
channel at some point in the future and try and understand why it didn't work I
[TS]
01:23:05
◼
►
don't know if we don't know we will but i just people always wonder what my
[TS]
01:23:09
◼
►
secret project sorry I don't often like to talk about them but you have just
[TS]
01:23:12
◼
►
revealed once and I think it will be very interesting to take a look at that
[TS]
01:23:16
◼
►
as a as a as a to try and understand a little bit more around the whole process
[TS]
01:23:22
◼
►
as we talk about is how far you let that go before it was like those yeah that
[TS]
01:23:27
◼
►
was that was killed in the relatively early stages for a bunch of reasons but
[TS]
01:23:34
◼
►
will yeah we'll save that will save that for later let's do some ass great the
[TS]
01:23:40
◼
►
right so Matthew via Twitter asked do you have a work uniform to do have
[TS]
01:23:46
◼
►
clothes you every day do you have clothes were on specific days to pair
[TS]
01:23:52
◼
►
with different tasks
[TS]
01:23:53
◼
►
this is a comment piece of advice for the self-employed and especially the
[TS]
01:23:58
◼
►
newly self-employed which is don't show up to your work in your jammies to
[TS]
01:24:05
◼
►
pretend like you're still a respectable member of society and actually get
[TS]
01:24:08
◼
►
dressed for work and this is something that I definitely did when I first
[TS]
01:24:16
◼
►
started working on my own but I did this in the beginning and I did find it
[TS]
01:24:26
◼
►
helpful but it was partly that I used to have this whole set of white collared
[TS]
01:24:32
◼
►
shirt that I used to wear to work my actual job all the time for some actual
[TS]
01:24:38
◼
►
job and to where it's high in a blazer
[TS]
01:24:40
◼
►
is very happy to ditch those but when I first started working on my own I did
[TS]
01:24:45
◼
►
stick with ok I'm going to try to put on the white collared shirt and this is
[TS]
01:24:49
◼
►
this is me working and then at the end of the work day I'm going to take it off
[TS]
01:24:52
◼
►
and just put on a regular t-shirt I I think he was a little bit helpful at the
[TS]
01:24:59
◼
►
beginning but I i drop that after a while
[TS]
01:25:03
◼
►
partly because those white shirts were coming to their end of their life and I
[TS]
01:25:08
◼
►
thought I'm not looking to buy more white businesses this isn't going to
[TS]
01:25:11
◼
►
happen I think that's a bit of I don't want to say a crutch because I know
[TS]
01:25:16
◼
►
people who still do it and find it useful but for me it was it was it was a
[TS]
01:25:20
◼
►
crash that helped me get over the dislike difficult transition of being
[TS]
01:25:26
◼
►
employed to being self-employed I don't feel like I need that now but it's also
[TS]
01:25:32
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►
because they have a really hard time finding a men's colored shirt that I
[TS]
01:25:37
◼
►
find acceptable this has been a frustration of my life for years I think
[TS]
01:25:41
◼
►
in the week that I became self employed at my best suited to his suits to work
[TS]
01:25:47
◼
►
force it took all of them and put them into vacuum bags and I did to them and
[TS]
01:25:58
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►
now they've been under my bed and they will they do not come out until couple
[TS]
01:26:03
◼
►
of weeks ago when it needed a super something in those bags and and I pulled
[TS]
01:26:09
◼
►
it out but I over the event many years of accumulated large selection of nerdy
[TS]
01:26:16
◼
►
t-shirts I like that from websites like and I never really had the chance to
[TS]
01:26:23
◼
►
wear them you know I've maybe wear them for like PJs or whatever but now they
[TS]
01:26:29
◼
►
are my uniform dirty T-shirts everyday I'm still looking for a daily wear
[TS]
01:26:36
◼
►
uniform for myself just in the sense of I want things to be the same all the
[TS]
01:26:41
◼
►
time but I have not satisfactorily found shirts that work with us you have a set
[TS]
01:26:49
◼
►
of black t-shirts that I normally wear
[TS]
01:26:51
◼
►
r by I'm I'm always on the quest for the perfect black t-shirt the same thing
[TS]
01:26:57
◼
►
with the college early I'm on a quest for the perfect collared shirt then when
[TS]
01:27:00
◼
►
they go into stories and take a look at their shirts and they always there
[TS]
01:27:03
◼
►
always lacking to me and it is sad but when I find the perfect shirts this day
[TS]
01:27:08
◼
►
will happen one day I will just buy a hundred of them just have them and they
[TS]
01:27:14
◼
►
are always the same but yeah everything that I have come across is sadly lacking
[TS]
01:27:19
◼
►
to save him from needing to send you a message and description Marco Arment
[TS]
01:27:24
◼
►
will suggest you to check out Uniqlo Uniqlo he had he buys black t-shirts I
[TS]
01:27:30
◼
►
believed from Uniqlo and says that they are they are the perfect teacher he has
[TS]
01:27:35
◼
►
found as he market does that is just the same t-shirt and jeans
[TS]
01:27:41
◼
►
lots of them and this is Marco Arment no ATP
[TS]
01:27:48
◼
►
ok they have colored shirts though this is a teacher ok here internet you can
[TS]
01:27:54
◼
►
help me out here internet news of cortex here's here's what I want in a black
[TS]
01:28:00
◼
►
collared shirt I don't think I'm asking for a lot but apparently this is like
[TS]
01:28:05
◼
►
asking for the moon I want a black collared shirt long sleeves with a
[TS]
01:28:14
◼
►
pocket on the left hand side I want the buttons to not be shiny white or
[TS]
01:28:22
◼
►
anything I want them to be black buttons and I don't know the name for this but I
[TS]
01:28:28
◼
►
want the the bottom part of the shirt to be a straight cut around you know me and
[TS]
01:28:34
◼
►
Mike do this time for this your fashionable guy you know how some men
[TS]
01:28:37
◼
►
shirts they have like semi circles in the front and back and some NGOs orkut
[TS]
01:28:41
◼
►
flat what is that you should know this time I have no idea but I know exactly
[TS]
01:28:45
◼
►
yeah you know what I'm talking about
[TS]
01:28:47
◼
►
so when it cut flat on the bottom and this is this is always the deal breaker
[TS]
01:28:52
◼
►
part should the doesn't
[TS]
01:28:54
◼
►
wrinkle all to hell at the slightest touch I am NOT going to be looking to be
[TS]
01:28:59
◼
►
ironing my shirts this is not going to happen I have I have honestly thought
[TS]
01:29:05
◼
►
about trying to found my own colored shirt manufacturing listen what is it
[TS]
01:29:13
◼
►
gonna take like how much how much start-up money do I need here to
[TS]
01:29:18
◼
►
purchase time at a clothing factory
[TS]
01:29:21
◼
►
ok here's a man shirt but when we wrinkle free I want to do this what
[TS]
01:29:27
◼
►
could have possibly take and then I'll start a company that just sells one kind
[TS]
01:29:34
◼
►
of men's collared shirt I have no joke seriously considered doing this because
[TS]
01:29:40
◼
►
I cannot find a collared shirt that is acceptable to me to think this is funny
[TS]
01:29:47
◼
►
I just like the idea that you said that you have seriously considered starting
[TS]
01:29:52
◼
►
our own clothing brand yeah basically I really have I I have looked into how
[TS]
01:29:59
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this works if you want to get clothing manufacturer Daniel would like to know
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what your preferred email at some reason this seems to be a controversial choice
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I like mailed out I use Apple's
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yes ok this is this is you kayy is this no good I have one major problem with
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mail that I don't know why this happens if you are reading an email to you an
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email and you reply to an email for you are coming
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opens the next email Anna marks the emails read that is not what I wanted to
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happen just because I deal with one email doesn't mean I need to deal with
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the next email and so on that that that one piece of interaction really really
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frustrates me I think this only happens on the Mac probably have an iOS I don't
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use them I think it happened on iOS while I'm 90% sure how I never even
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01:31:06
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think about this behavior this this is this goes right to the heart of how
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differently we deal with you mail which should be a separate show so that's your
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01:31:16
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only complaint that's my major complain life and being a little bit slow it
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frustrates me that if somebody if you have if you could have to be changed a
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million emails or someone but if your address book they will not populating
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the To field when you start writing an email if you put a brand new email just
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type like grave I don't have your email address book just refuses to find them
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but will find the magically if I try to search for you this sounds like a
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01:31:46
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feature to me these both sides are these both are features yeah and now features
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do I find useful in mailbox mailbox that your and then that cap is rough because
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01:31:58
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it's a beta so it has a million of problems but the features of mailbox the
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01:32:04
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system stuff that I really like the ability to organize messages into any
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arbitrary view that you want to drag and drop around list you can set things this
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news I really like that all of those features a great features I enjoy very
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01:32:21
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much more detail that something terrible way to do this
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the best say you use mail universally
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really look at my email archives everything so it's it's getting close to
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01:32:44
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that lili ok call us this question this is so genius I love this so in regards
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01:32:53
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to last week we were talking about complaints about the Apple watch where
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01:32:57
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you were saying that you wished the watch charged quickly so you can wear it
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and sleep and wake you up and then you could like maybe put it down for 20
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minutes
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charging your day and then get up and you're ready and watched enough battery
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01:33:12
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life to get through the day because you miss the fleet tracking contrast why
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01:33:16
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don't you just have redundant watches like you have done and iPads charge one
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during the daytime which you use nighttime sleep slightly then you could
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01:33:26
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charge that one and pick up the new one and we use that for the day
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01:33:31
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funny timing for this one because between between the last episode of
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01:33:35
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cortex in this one actually there to Apple watches in my house right now
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01:33:39
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because my real Apple watch the one that I had my heart set on finally arrived
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01:33:46
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and the one that I have been using a bit thinking of just my temporary Apple
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01:33:49
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watch you got the super fancy I got the evil empire edition which is that black
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01:33:54
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link bracelet one which I really really like I'm very happy to have that i very
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01:34:00
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much look forward to seeing that and hopefully trying it on now that I'm not
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01:34:12
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sure if you wear this is the most intimate device that Apple has ever made
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01:34:15
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I'm not I'm not letting you try on the most intimate device attached to my body
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01:34:21
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all the time that would feel really weird
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01:34:26
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I don't know man and I would never let anyone try on my watch you have one of
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01:34:32
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my prized pens oh that man by the way man that is awful I keep meaning to tell
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01:34:39
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you that is terrible
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01:34:41
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have many things to complain about that panel we meet in person that's been
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01:34:44
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sitting in my bag it was just another option for back to me but to return to
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the watches so I happened to have to watch as the the one that I have been
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01:34:56
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using is on its way out now it is is destined for a person who doesn't yet
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01:35:01
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know they're going to receive it but it is going to be elsewhere I'm not keeping
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01:35:05
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two watches but the thing that I noticed when I got the new one is that Apple I
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01:35:11
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think quite sensibly doesn't actually allow you to have two watches set up
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01:35:14
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with one phone even if you wanted to say let's let's say you're some crazy
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01:35:19
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multi-millionaire you want to have multiple gold watches Apple won't let
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01:35:24
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you do that you have two unpaired the watch the end like to read go through a
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01:35:29
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kind of load from backup irritating semi setup process for switching over the
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01:35:34
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watches so even if you wanted to be a crazy person who had a redundant watches
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01:35:40
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which i think is a little bizarre
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01:35:44
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Apple's saying no one this one putting down their footing so you can't have
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01:35:48
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done it watches I don't know if you can start throwing the bizarre tiger and you
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01:35:52
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do have like three iPads and use yes but there are using iPads will be used for
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01:35:57
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the two watches want to try to sleep
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01:36:00
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want to go about your day with ok but even even if even if you could parents
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01:36:07
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who watches this notion of using the watch to track your sleep with a
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01:36:11
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redundant one that wouldn't it wouldn't work anyway the watch isn't designed for
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01:36:14
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that and I don't think this asleep tracking with the current state of it
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01:36:18
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would even work overnight anyway it was there is no point in the world to having
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01:36:24
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to Apple watches this is a solution for nobody's problem this is this
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01:36:30
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accomplishes nothing whereas you know there are many many cases of
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01:36:34
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of more than one iPad being useful this is not possible however however since we
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01:36:43
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talked about the watches last time I thought oh I have an idea there
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01:36:49
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something I can do which sort of works that have been trying this for five days
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and so far been pretty happy
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01:36:58
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here's what I've been up to my most days my Apple watch battery doesn't get below
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50 or sometimes sixty percent because I don't use it for almost anything except
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01:37:10
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receiving notifications I don't use glances I don't use apps I don't use any
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01:37:15
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of this stuff my battery life is already pretty great so what I've been doing is
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01:37:22
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that ok here's here's what's going to happen I am actually going to wear the
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01:37:27
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watch overnight and set an alarm on it to wake me up in the morning through the
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01:37:34
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tactic engine so what I have been doing is when I'm getting ready for bed I've
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01:37:40
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been putting the watch on the charging stand and in the time it takes me to get
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01:37:45
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ready for bed doing the brushing of the teeth flossing you know all the stuff
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01:37:49
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you do the watch can almost always get from fifty or sixty percent back up to
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01:37:55
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80 or 90% and then this is the trick I put the watch into airplane mode before
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01:38:03
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I go to sleep so this way it's not even trying to connect to anything wirelessly
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01:38:07
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it's just sitting there on my wrist and then in the morning when the alarm time
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01:38:11
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rolls around it silently taps my rest until I wake up and so far I really like
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01:38:18
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this it's obviously not tracking my sleep but I have been really bothered by
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01:38:24
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not having an effective alarm in the morning that doesn't also bother my wife
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01:38:30
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the sleep cycle app I have been using my phone has been the app is very good it's
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01:38:37
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just my circumstances in using it or not
[TS]
01:38:41
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with using it with the iPhone 6 but the stuff we talked about last time so for
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01:38:45
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these five days I have been very happy with my silent alarm which is the watch
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01:38:51
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in the morning and I have been having any anybody battery problems doing this
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01:38:56
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at all that's what I've been up to that I've been testing out so you not like
[TS]
01:39:00
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chasing an empty battery is not like every day goes down by 5% for example
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01:39:06
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know that's what I've been keeping an eye on I have temporarily put on the the
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01:39:11
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battery indicator as a complication on my watch so I can keep an eye on ok how
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01:39:15
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is this working how's it going and it does not seem like I'm chasing down the
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01:39:20
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battery but even if it is the Apple watch gets to 80% so fast that if I'd
[TS]
01:39:27
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accidentally leave it a little bit longer one night it'll it'll charge up
[TS]
01:39:31
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more last night it happened to get almost up to 100% because whatever was
[TS]
01:39:37
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it took a little longer getting ready for bed than I normally do so it it
[TS]
01:39:41
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definitely is the case that within this window of sleeping with it overnight in
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01:39:45
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airplane mode and then using it throughout the day when I put it on the
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01:39:50
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charging stand at night the watch is still very consistently at fifty or
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01:39:54
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sixty and then in that twenty or thirty minutes it gets up to 80 or 90% and then
[TS]
01:39:59
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you know you could do the same in the morning when you getting ready in the
[TS]
01:40:02
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morning go get ready in the morning I originally thought that I needed to do
[TS]
01:40:07
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that but it became obvious pretty quickly that I didn't actually need to
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01:40:10
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do that so I don't have to like I always want to think about fewer things and so
[TS]
01:40:15
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I think this is perfectly satisfactory be charging it at night just before I go
[TS]
01:40:19
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to bed use it as it is used it as a silent alarm clock in the morning I'm
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01:40:23
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very happy with this is my suggestion for people who have watches his life is
[TS]
01:40:29
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not a dirty word I know I know you're doing it because because of what does
[TS]
01:40:38
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word has become let's not get into this habit a life though so it's a fact of
[TS]
01:40:44
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life trick
[TS]
01:40:47
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I'm not accepting any of this nonsense the thing that I'm trying that is
[TS]
01:40:51
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working out so far if you like to leave us with feedback or questions or
[TS]
01:40:56
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comments is a couple of great ways you can do this you can leave us feedback on
[TS]
01:40:59
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the thread for this week's episode right you got that right didn't go to church
[TS]
01:41:05
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CGP grey
[TS]
01:41:07
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reddit.com and you will find out if you close to topping you want to look for
[TS]
01:41:13
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the episode 4 cortex which tax / for and you can also tweet your questions if you
[TS]
01:41:23
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choose to use the hashtag ask granny then I'll be able to pick them up and
[TS]
01:41:27
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consider them for later episodes but by mr Gray by Mike
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