Cortex 11: 0% Entertaining
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there are cortex teachers there are now that we can to finish the first 10 we
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are marking it with a with a t-shirt design and we are doing something called
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T sprain which I know you've never done before so I will explain it to you gray
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in an effort to also explained it to Rd listeners yes thank you because I know
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this is a thing that you have done with several of your really shows yeah and I
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am unfamiliar with this at all so I do need this explained to me so he sprained
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is basically like crowdfunding
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matesa so we set a goal and we set like forced to sell 75 shirts as a minimum
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but I just because that's where the make sense but they will actually print as
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long as there's a profit it's kind of a weird thing and we have two different
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variants of shoes for men and women we have a gray shirt and a blue shirt we
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have our little monkey brain guy on who I would like to give a name to we can we
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can table that discussion for another time we went back and forth a couple
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times and the designer that you work with came up with it I thought was
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something very cute for this run of shirts which yes is half half of it is
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the cortex bringing logo but the bottom half of it is a little monkey head which
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is the thing that we have we have mentioned before about trying to working
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with your self is in some sense trying to work with the monkey that is inside
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your own brain so that idea behind this t-shirt for season one and I like it I
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think it looks great so we have a little monkey brain and then on the back to
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tisha we have decoding of the redundant t-shirt so people know that this is in
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fact a redundant Isha maybe you could buy more than once you have redundant
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redundant Isha
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so there there and what will happen is once the end of the campaign has done so
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it's two weeks from the day that we released this episode so the campaign
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will end on the 11th of September so you have until the 11th of September to buy
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a shirt and wants its once the campaign is over this run of t-shirts will be
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done and so basically what we may do we may bring this design back in the future
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we may not we're just seeing how interested people are in the show
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and we can work out where to go from there but if you want one you want to go
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to tease bring dot com slash context and by one or two or you can buy many many
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redundant t-shirts for you to have I'm probably gonna buy like three or four of
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them excellent and the two colors so I consider the grain won the croatia the
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blue on the mic sure is that what it is that's how I think of this yeah ok the
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blue one of the mic addition because I I wanted it to be a color because I have
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way too many gray and black t-shirts you can never have too many black t-shirt
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this is why I knew we had to have a great version cuz I wanted a color
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version but I knew that you wouldn't allowed only to be just want color so
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that's why that's just the blue is the one from Mike and the gray is the one
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for me because I will definitely be getting the great one you want even
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blood by one of the blue ones but that's the one for you I'm gonna buy them both
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but I don't have any tshirts in any color except black and very dark grey
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Justin why would I have other ones then you just get into a problem of having to
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match your wardrobe in the morning
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not interested cortex is also now on YouTube
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can you explain this to me I'm so confused as even have a URL I don't
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understand how it works I don't even know if it has a URL right now maybe
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this is okay let's look back a force for good to the URL thing which I can
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complain about in a moment but I will have to explain this to you because they
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also have to try to figure it out for me as well but I I know that there is some
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audience of people who for whatever reason likes to listen to podcasts on
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YouTube perhaps they're just trying to consolidate all of their media
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consumption in one place so on hello Internet we've had hello Internet
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podcast on YouTube for a while now and I know I hear from people who complain
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that I'm too far behind on the shows that they prefer to listen to it that
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way so we make it available there and so i thought well why don't we set that up
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the cortex as well in case people are interested so some people do like to
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listen on YouTube and so we are going to put it there for them
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and we were just arranging the specifics of that this morning finalizing things
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it has been a very long time since I set up a brand new one connected to anything
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YouTube channel and clothes YouTube just changes things so often and they've
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they've gone through a Google+ integration stroke how this integration
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process it's just so confusing setting up a new YouTube channel even for
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someone who is ostensibly a professional youtuber so I was trying to figure
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things like how do I get a designated URL and the answer was not easily when
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you're setting up something that's new but we will have the link in the show
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notes maybe there will be there won't be a real URL by the time this goes up but
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there will be a place that you can listen to cortex on youtube if you so
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I guess there will be a URL but it would be horrible to read yet this seems to be
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the way companies like Facebook and Google are doing things sometimes where
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maybe they want to get out of the equivalent of domain names squatting
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where people are just trying to grab URLs and instead just trying to make
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everybody search for everything so if you go to youtube and search for cortex
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I'm sure you'll find it
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the funny thing about talking about this is the people that need it the one here
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it was realizing that explaining it wasn't tryna figure out who is going to
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be the person who receives this message when they need to because I'm also going
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to be handing this entirely over two years I don't know what the schedule of
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the shows on YouTube is going to be I'm things up and then I am washing my hands
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of of the entirety of it and leaving it in your very capable hands with your
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gigantic relay company to deal with these things but yes I'm trying to
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figure out who is who is going to be the person who hears this message right now
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is the person who's listening to podcast player but would vastly prefer to listen
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on YouTube instead but also doesn't mind going back right now and listening to
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the older episodes I guess that is the target audience for this we will see I
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expect that audiences huge many multiples of our actual business right
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now you're back home and therefore back to work I assume or have you are you
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still on the whole
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and left style like what's happening over there no no no more aloha spirit
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for me thank you I got back into London about a week ago now and so as always
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having fun
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first few days dealing with jetlag and now I am trying to ease myself back into
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a regular working schedule because it has been quite a long time since I've
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had a regular working schedule this summer vacation ended up being much
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longer than I was originally expecting it was going to be and yeah so now I'm
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just trying to be jetlagged myself and work myself back into a normal getting
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up early schedule which makes me a much happier monkey when I mean it even
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though it can be a little bit difficult to actually wrench yourself back into
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that when you haven't done it for a while I can attest to the fact that
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you're back into work in churchill's mean you've got more done this morning I
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think the last three weeks combined oh yeah we've been very productive today
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yes this morning was your text I'm in no small part because I was lightly
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avoiding getting back into writing time which is way harder still working until
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you doing exactly this is the thing with cortex was all I have a list a list of
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very clear very discrete items each of which can be ticked off an accomplished
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and you know what the way harder is the thing that I've been sort of trying to
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do with the last day and a half which is arranged my youtube uploads schedule for
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the next several months and then once that is actually done start writing the
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next video which is very very hard to do I think this is probably the longest
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time I have gone without writing since ironically maybe the very moment when I
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first started you to professionally a different story but yet for the duration
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of my vacation I was still working on podcast stuff but I didn't have didn't
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have time to work on podcast up and writing stuff so it's been a big break
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and I need to get back into that because again
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ostensibly I'm a professional youtuber though it's now feeling like it's been
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quite a while since I uploaded a video
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how do you feel about how unusual Jul 28
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well you're beating me with this question because you know you know full
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well that we
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arrange it was going to be every two weeks and we set things up and then
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yesterday I made you change absolutely everything around our new schedule
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lasted 30 episodes theoretical schedule this is going to be the only episode
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that you're listening to right now that is on that schedule I realize now we've
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changes to every other Monday is that right I don't even know well this
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episode will come out on Friday and then the next episode will come out not the
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following monday the Monday after and then every Monday every other to know
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every two weeks on a new note I tell you what just wait and see the mission now
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you have finally you have finally come around to my policy on uploading things
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to the internet which is you upload them when they're ready and you don't have to
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worry about a schedule know there definitely is when I'm just finding it
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too hard to explain I just think you shouldn't you shouldn't worry about the
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schedule you're making your own problems here buddy as far as I'm concerned that
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I bought Wacom tablet oh did you did I did and I've played around a little bit
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it is very weird very weird I did the things you suggested with the pen
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setting so instead of feeling like a mouse way you can kind of accelerator
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and the point is like Matt 121 with the monitor so if I put my want my mouse
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pointer to be in the top left I have to put the panel that left right and there
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are a couple of things that I find weird like you hovering over right and down
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and it's taking some getting used to I could see how if I give my time to get
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myself to try to get the hang of it could be a good tool for editing I feel
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like it's kind of natural and unnatural the same time which is kind of
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interesting yeah it it takes a while to get used to a pen tablet there's nobody
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who switches over to a pen tablet and pen mode and immediately says oh wow
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this this feels naturally much better you have to use it for a while
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to get used to it but I feel like how I wish I had more buttons on the pen that
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depends on which model you have gotten but I i have one that has two
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programmable buttons on it and I don't know what you have I have to ok yeah
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he's outside by 100 buttons on your pen is that what you want I like 5 I'm not
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quite sure how that would work actually holding it would be a nightmare I think
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that's why they don't put five on there but I bought a new mouse oh did you how
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interesting yeah and I think the mouse is gonna wind what did you buy the
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Logitech MX master ok Mike you're not gonna believe this my hand right now is
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resting on a Logitech MX master mouse is an incredible I just got it this morning
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actually I don't know how I don't know how incredible it is what did you buy it
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I guess I came up in one of my recommended YouTube videos was and KB
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HTTP video there we go I hope the Logitech is giving mkay PHD's in
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kickbacks because I have been in the market for a long time for a real
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professional mouse I never quite shiny thing that I like the look of and I
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thought oh that looked very good and his review really sold it for me so I
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thought I would like to try it and it just arrived this morning it's been on
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my desk for maybe two or three hours so I can't really review it adequately but
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great minds think alike I guess is the lesson from this you need to download
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the Logitech options of where Mike do you think I would buy a mouse a piece of
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hardware and not immediately dive into the configuration software are you crazy
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person I've already tried to configure it in a whole bunch of different ways to
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see how this is gonna work I couldn't find the software that was my main
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problem took me a long time but Logitech's websites in mind
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why I have this mouse in such a glorious way gary is making me so happy I can
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move between spaces and stuff like that I have configured the buttons to where I
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can basically do about about three-quarters of all of the things that
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I do in logic with just the Mount Snow like I've set it up so one of the
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buttons is play balls are set one of the buttons as modifier key so I can click
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that to use different tools I have set the outset like a deli key so i cant
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delete stuff oh and I also have I can click down on the the beer the button
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that would usually changed the mouse scroll thing to evil Rachel all be
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smooth yeah I have that bond oppressed on that but I can zoom in and out on the
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way forms did you do that with the gesture so that you press and hold the
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mount up and down in his room and is that what you doing yeah not only did we
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get the same out but we have chosen the same very particular configuration of
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one of the options of the mouse because I was trying to figure out as well I
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want the scroll wheel to zoom in and out when I mean something like logical final
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cut but I don't think that's possible to do and so I was trying to figure out how
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to change it but yes for anybody who's listening this this mouse is very cool
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looking and it has a lot of buttons but more importantly it has one of the
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things that really sold me was in addition to the vertical scrollbar there
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is a horizontal scroll bar or a horizontal scroll wheel I really should
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say that underneath your time and if like Mike and I he work with audio one
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of the biggest names in the ass dealing with logic is the horizontal movement of
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going back and forth that is the thing that always kills me is going back and
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forth and so when I was watching and keep each user review and he said
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there's a horizontal scroll wheel it was like Soul this is not a cheap mouse like
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this is like an 80 pound miles it is is expensive but it also owns the other
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thing that to me was the big selling feature was when I went to look at on
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the website just to be sure they did mention that they have some kind of
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special leader in the bottom which can be used on glass and reflective surfaces
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and that was important to me because the desk and I'm sitting out while while the
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top is not glass the desk is black and it has a very reflective surface to it
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and almost every other mouse I have ever used is just worthless on that surface
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and so I have often found myself in the position of using my tablet as a mouse
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pad for whatever mousehunt you just something so let me either grab the
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Wacom tablet or oh there's an iPad handy right I need something as a mouse pad
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because I can't find a mouse pad that would stick to the surface that wasn't
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discussing anyway this mouse from Logitech super delivers I like the
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horizontal scroll wheel so far and I can use it on a black shiny reflective
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surface so I'm I'm definitely going to give it a try I will still for the
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listeners I will still be using the Wacom tablet a lot because I regularly
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switch input devices because of RSI concerns so I always rotate out a mouse
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and a pen tablet and a trackball every once in a while just to keep things
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different and I found out that really helps minimize RSI so I blame for the
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longest time I haven't had a good mouse in that rotation and I think this one
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looks pretty promising so far yeah I can't I can't speak highly enough about
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it to how long have you been using it for three or four days but I have maybe
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racked up about seven hours and logic over that period
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so I'm using it a lot of that stuff and I really liked it and I've gotta get to
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the point of oblivion and a very happy with the Supt I have and this is it
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really is just excellent and very happy but yeah mkay Bhd is doing a good job
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for Logitech
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this episode of cortex is brought to you by text expander from small if you're
[TS]
00:17:03
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ever in a situation where you need to type the same sentences phrases or even
[TS]
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words on a regular basis then trust me you need text expander in your life
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choices matter saves you time and effort by expanding short abbreviations into
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frequently used text and even pictures and with a new look and feel as 10
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yosemite Texas founder five is here to help you type even faster than before
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by making suggestions are frequently typed phrases to abbreviate and save
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expandable now remind you of missed opportunities when you're writing that
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version 5.1 improves suggestions by emitting most single dictionary words in
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giving you great control over the notifications and how they come through
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so let me give you an example of another use of Texas bad I love let's say that
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you frequently fill in a form of the same information maybe it's addresses
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maybe its credit card information shipping stuff whenever you can make
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this super simple by creating a fill-in snippets are in just a couple of
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keystrokes you can pin and an entire form that may have taken you minutes
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before you can even use snippets personalized and standardized repetitive
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replies say you have to send an email which is very similar to many different
[TS]
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types of people but requires specific information may be that person's name or
[TS]
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maybe you want to choose from a couple of different replies you can set this up
[TS]
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so you end up hitting a couple of keystrokes you type in their name and
[TS]
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then you can choose maybe option ab&c from dropdownlist to fill in that email
[TS]
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super super fast you can see all of your text expander snippets amongst multiple
[TS]
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devices by storing the one I Cloud Drive or Dropbox this means that you'll have
[TS]
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access to all your snippets were
[TS]
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you are they gonna stay in sync everywhere you can access to your texts
[TS]
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and snippets inside of smiles iOS app or enable Texas banner in the 60 plus Absa
[TS]
00:18:58
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in the store that have integrated snippets like fantastical to draft law
[TS]
00:19:02
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center pro editorial and many more or you can enable the iOS custom keyboard
[TS]
00:19:07
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becomes a Texas fan of iOS see you can use your snippets in absolutely any
[TS]
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texts modifier for the Mac also as support for JavaScript which also works
[TS]
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of in Texas founded Touch 4 iPad and iPhone Texas band is one of the first I
[TS]
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install all of my devices I am totally lost relying on Texas bandit to help me
[TS]
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save time is massively important helping me get my work done my Mac those broken
[TS]
00:19:32
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without texts panda is like I'm typing characters and the things I'm expecting
[TS]
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just don't appear I love it and cannot recommend it highly enough texts about
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25 cost 4495 us'
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upgrades available for 1995 for existing users and it's free to anyone who
[TS]
00:19:48
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purchased texts bad on or after January 1st 2015 you can find out more about
[TS]
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Texas modified by using small software dot com slash cortex please note that
[TS]
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Texas had a five requires yosemite and texts found a file is available in the
[TS]
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App Store for iPhone and iPad thank you so much to smile for their support at
[TS]
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this show so I wanted to follow up on mind maps because I have a couple of
[TS]
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Corrections any to make
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yeah I feel like I have misrepresented Dinas work yeah you couldn't you
[TS]
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couldn't have misrepresented what Edina does more by describing it as a mind map
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I asked you to send me this picture after we were done and this is no mind
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map this will become a flowchart I think almost anybody would recognize these
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flowcharts that's why what she does is useful because it's an entirely
[TS]
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different thing than useless mind maps so this isn't the only way that she
[TS]
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works and the other examples that she's given I can't share alike she does
[TS]
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different types of staff selects sometimes as bubbles sometimes arrows in
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my brain I just of all together
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so yes I apologize to everybody especially to vimax 77 on the reddit
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who actually got this effort so bad about it creates mind maps for the
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episodes the show
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be a few wanna see a real my map it'll be in the show nuts last episode is a
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complete line yes there is a mind map of the episode of mind maps and I look at
[TS]
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this and I'd still don't know why it exists I'm happy it does cause it's nice
[TS]
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that somebody would put working but I just don't get what I think we both feel
[TS]
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that way and now question that I couldn't ignore from
[TS]
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on Twitter so if you look at the original image of Medina's work there is
[TS]
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some blue writing and burners asked what the pen is the dinner is using you can't
[TS]
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pass up any kind of pen question cannot so she is using what is known as the
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twins be many fountain pen company makes these and she's also using an ink cool
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pilot error Shizuka Kanno picky
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citizens show notes they both come with our recommendations from me
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can't pass up any question an addict should say that yes many people do in
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last week's episode we touched upon a couple of things starting new projects
[TS]
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and buildings I business and they were kind of in the middle of the bigger
[TS]
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conversation but people seem to really has been a lot of really interesting
[TS]
00:22:35
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conversation happening the read about this and I wanted to talk more about
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that today seems to have been something that has sparked something in people's
[TS]
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minds and is something that we both have very strong opinions on one way or
[TS]
00:22:48
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another there was one really great comment very long comment on the road by
[TS]
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a lien turned human and I picked out a couple of sections of this the I want to
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read out and then we can discuss them as I think that there's some really
[TS]
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interesting questions about and this is mainly in regards to start something new
[TS]
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so we were talking about the fact that tools that all these days to create what
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you create
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a lot more advanced and free many instances yeah the tools that both of us
[TS]
00:23:20
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use because you touched upon you used GarageBand for a while for podcasting
[TS]
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and that comes free with apple computer now doesn't it does this is not just for
[TS]
00:23:29
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making YouTube videos this is for your doing almost anything on the internet
[TS]
00:23:33
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the tools are free and/or way cheaper than the equivalent would have been a
[TS]
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while back so it's kinda the starting point of this conversation so this is
[TS]
00:23:42
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from that comments on the issue of starting YouTube channel being easier or
[TS]
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harder today I would answer both clearly a literal interpretation this question
[TS]
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means that it's easier because as gray very correctly states the means to
[TS]
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produce content is easier than ever even compared to five years ago however when
[TS]
00:24:00
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people ask the question that's not really the questionnaire asking what
[TS]
00:24:04
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they're asking is about starting a highly successful YouTube channel like
[TS]
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the next vessels so my I'll pose the question to you do you believe it is
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easier or harder to start successful YouTube channel in 2015 has just over
[TS]
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nine million subscribers now I don't even know what channels about
[TS]
00:24:25
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educational YouTube channel at those looking at his his videos here so say
[TS]
00:24:29
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something like is the earth actually flats what is the speed of dark or I
[TS]
00:24:35
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think one of the ones I remember my head was what is the color of a mere but I
[TS]
00:24:41
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think his his style is mostly well known for using that question as a jumping off
[TS]
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point and very often going on to several tensions videos are often a lot like
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three different videos
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educational channel well I want to look at the numbers as well because as a
[TS]
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groundwork underneath this conversation I'm not sure how much there is to be
[TS]
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gained from looking at the top top people in an attention oriented field I
[TS]
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mean Vsauce has got to be in the top hundred or so of all channels on YouTube
[TS]
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and when you start talking about the people at the absolute apex like
[TS]
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gigantic numbers if that's what you're thinking about
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out those are people who have to have everything go right for them to Glee by
[TS]
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definition of where you in that list I can tell you actually there is a website
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called vids that X people used to track all the stops let me see ok yes if we
[TS]
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look at these are very quickly
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his subscriber rank is number 45 YouTube as high as a while I give this if this
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is the level that you're talking about it's a crazy number is this is a very
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very strong chance to do that it's it's it's a bit like saying how do I beat
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Chris Pratt I don't mean this is a joke but there's a very different
[TS]
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conversation between how do I become a working actor right and and how do I
[TS]
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become one of the most successful people in the world right like well you can
[TS]
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engineer that you know I Chris Pratt had to have everything go right to be Chris
[TS]
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Pratt ok so for comparison here if you're looking at me so right now my
[TS]
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subscriber number is up to 1.8 million subscribers and that puts me at number
[TS]
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six hundred and fifty on all of you to which is still incredibly hard by the
[TS]
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way congratulations
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yeah it's it's still very high but again if you if you're looking at subscriber
[TS]
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numbers it's this asymptotic graphics power law always always happens when you
[TS]
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look at the top people that just as crazy crazy numbers and let's let me
[TS]
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just see just for comparison here for you do when do you start getting below a
[TS]
00:27:06
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million subscribers just as our our ballpark here if you have million
[TS]
00:27:12
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subscribers as your mark of success there are 1,400 channels on YouTube with
[TS]
00:27:20
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a million or more subscribers right now and that that put this into a very
[TS]
00:27:25
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different ballgame because a million
[TS]
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you are highly successful right that is a you look at that number that is a big
[TS]
00:27:32
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number but in terms of relative to other youtubers it isn't so much let's say
[TS]
00:27:38
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YouTube is having a party and they want to invite the most popular kids right
[TS]
00:27:43
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there starting at this list and has a long way down until you get to people
[TS]
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who have let's say three quarters of a million is more than 2,000 people now
[TS]
00:27:53
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before you get down to people who have seven hundred and seventy-five thousand
[TS]
00:27:58
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subscribers right it's just the numbers get very very strange but then of course
[TS]
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the graph starts to level out very fast as well when you start talking about the
[TS]
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lower lower numbers but that's what I want to kind of layout there is there's
[TS]
00:28:12
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a big difference between when people think of successful youtubers right to
[TS]
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think of someone like Michelle Phan right who has like a Empire now that she
[TS]
00:28:23
◼
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has built from YouTube and she's one of the most popular YouTube think of Esau
[TS]
00:28:27
◼
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so the thinking PewDiePie and that's a very very different thing from saying
[TS]
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how how likely is it that you can make a living on YouTube which is already an
[TS]
00:28:37
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unlikely thing but is it it's a very very different ball game that's an
[TS]
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◼
►
incredibly long run up to my answer which is that I still think that if you
[TS]
00:28:47
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are defining success in terms of you are able to make a living on YouTube it is
[TS]
00:28:56
◼
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easier to do now than it was say five years ago which is often what people
[TS]
00:29:03
◼
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will say oh you should have started five years ago why do you think the right one
[TS]
00:29:07
◼
►
of the reasons I think that is the case is because the audience of people on
[TS]
00:29:15
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youtube is also much much bigger so there is more human time and attention
[TS]
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to go around
[TS]
00:29:25
◼
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whereas when you talk about YouTube in 2008 to 2009 the number of people
[TS]
00:29:31
◼
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looking at YouTube videos where were much smaller was YouTube is grown in
[TS]
00:29:36
◼
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profile there are more people looking at you too
[TS]
00:29:41
◼
►
tube videos which means there is more potential desire for things to watch
[TS]
00:29:46
◼
►
from a much much broader audience of people whereas when you go back in the
[TS]
00:29:49
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►
day to win YouTube started it was a much smaller audience and it was also a much
[TS]
00:29:53
◼
►
more narrow audience like it was almost certainly way more nerdy on average when
[TS]
00:29:59
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YouTube just begins than it is now where is now it's it's a you can say that
[TS]
00:30:03
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there's just their YouTube channels on everything because everybody watches
[TS]
00:30:09
◼
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YouTube there's a lot of room for people to make a living in a bunch of different
[TS]
00:30:14
◼
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fields because the tools of gotten cheaper over time and because the
[TS]
00:30:21
◼
►
audience has broadened over time there are more spaces for people to occupy if
[TS]
00:30:30
◼
►
they want to be making a living in the world where they have to aggregates
[TS]
00:30:35
◼
►
human attention in some way
[TS]
00:30:37
◼
►
a good example actually is is we made an allusion to it earlier but you have a
[TS]
00:30:42
◼
►
podcast about pens what is that podcast called mike is called the panicked this
[TS]
00:30:48
◼
►
is always a great example to me of a podcast because I find it hilarious that
[TS]
00:30:52
◼
►
show that is about pens can exist for two reasons 1 I'm not surprised that
[TS]
00:30:59
◼
►
there is in some ways enough of an audience who wants to listen to a
[TS]
00:31:02
◼
►
podcast about pens but I'm also surprised that there is enough to talk
[TS]
00:31:06
◼
►
about every week in the world of pens that is that is also of interest to me
[TS]
00:31:10
◼
►
like I don't know what you guys talk about every week is many times easier to
[TS]
00:31:14
◼
►
find things to talk about on the Penn addicts than it is to find things to
[TS]
00:31:18
◼
►
talk about my textures at the amazing to me because there's more that happens to
[TS]
00:31:23
◼
►
every week this time it gets to the core of the thing about the internet that I
[TS]
00:31:27
◼
►
just love which is people that have interests in niche topics can aggregate
[TS]
00:31:34
◼
►
together and you really interested in those topics and end though they sort of
[TS]
00:31:41
◼
►
generate for themselves
[TS]
00:31:43
◼
►
things to talk about and industry and goings on and I think their system that
[TS]
00:31:47
◼
►
is just amazing to me to take the product as an example if we want to
[TS]
00:31:52
◼
►
back when there was just radio programs it is very unlikely that any radio
[TS]
00:31:57
◼
►
station anywhere ever could make a show about pens financially successful exist
[TS]
00:32:04
◼
►
there's no way for it to exist it can't exist in any kind of financial model
[TS]
00:32:08
◼
►
because of limited time for broadcasting is just so so many reasons why it didn't
[TS]
00:32:15
◼
►
get it couldn't possibly work now on the internet if you have a narrow interests
[TS]
00:32:20
◼
►
but that a narrow interest when you look at the whole of the human population and
[TS]
00:32:25
◼
►
you say are there enough people interested in this to be able to put
[TS]
00:32:30
◼
►
together a podcast will put together a show on this topic if the answer is yes
[TS]
00:32:34
◼
►
that's a possibility for you if that's the thing that can be done and so as we
[TS]
00:32:40
◼
►
have gotten more and more people online we have gotten more and more people used
[TS]
00:32:46
◼
►
to the idea of watching video online or listening to podcasts through the
[TS]
00:32:51
◼
►
Internet as you bring all of this human attention to this internet world there
[TS]
00:32:58
◼
►
is more opportunity for people to start new things that aggregate human
[TS]
00:33:05
◼
►
attention people talk about YouTube getting too big I always feel like it
[TS]
00:33:09
◼
►
but it's good if it's really big you wanted to be really big that's that's
[TS]
00:33:13
◼
►
what enables lots of crazy stuff to exist in all in all kinds of fields if
[TS]
00:33:18
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he is that an enormous audience that is their argument makes sense to me a
[TS]
00:33:23
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►
hundred he thought of it in the way he might my thinking when i was thinkin
[TS]
00:33:26
◼
►
about you shoot was just does seem like it might be harder and and there is an
[TS]
00:33:32
◼
►
elephant in the room which is production quality which we'll get to in a minute
[TS]
00:33:35
◼
►
different discussions but I can I can totally see what you're getting as there
[TS]
00:33:41
◼
►
are more people it works out and that's what we're seeing and podcasting
[TS]
00:33:45
◼
►
there is more and more people coming to put there is a general belief that that
[TS]
00:33:50
◼
►
will help everyone in regards to what makes a successful podcast at the
[TS]
00:33:54
◼
►
numbers and everything a very different lot more tricky there isn't a
[TS]
00:33:58
◼
►
centralized database to of comparison with numbers out front center if
[TS]
00:34:04
◼
►
anything the podcasts industry keeps numbers quite close to its chest people
[TS]
00:34:09
◼
►
are they just don't really share them as much because they're not public so
[TS]
00:34:14
◼
►
people couldn't and sells it the biggest thing that I have to get used to when
[TS]
00:34:18
◼
►
I'm doing podcast in addition to doing YouTube is I am so used to everybody
[TS]
00:34:23
◼
►
knows exactly where everybody else stands because all the YouTube data's
[TS]
00:34:26
◼
►
public find it really frustrating in the podcast world of its it's hard to get a
[TS]
00:34:32
◼
►
sense of how big are the biggest shows or what is the minimum number of
[TS]
00:34:37
◼
►
listeners that show needs to survive all everybody keeps their keep their car
[TS]
00:34:41
◼
►
it's real close to the chest in the podcast world and I find that just a
[TS]
00:34:45
◼
►
very different culture culture sent from my experience that this stuff a podcast
[TS]
00:34:50
◼
►
starts to the com- traditionally successful when it breaks to 10,000 but
[TS]
00:34:56
◼
►
weak numbers like an average you know that's what is getting every week I have
[TS]
00:35:00
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found that that is when it's it becomes easier to get advertisements off like
[TS]
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that at that sort of level is that so that's one sponsors start taking your
[TS]
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calls is when you get to get into the ten thousand a week numbers yeah that's
[TS]
00:35:11
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what I have found and other people say different things but from my experience
[TS]
00:35:14
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that's when you can kind of try and get your foot in the door people seriously
[TS]
00:35:19
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but it isn't until the multiple tens of thousands number before podcast becomes
[TS]
00:35:26
◼
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a level where it could support you financially because the rates I mean
[TS]
00:35:31
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look the advertising rates it's like an infinite scale higher than YouTube the
[TS]
00:35:38
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amount you can charge per thousand people known as a CPM for podcasting
[TS]
00:35:44
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YouTube is just insanely different to the point that I really don't even
[TS]
00:35:49
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understand where you choose as low as it is because it works the podcasting
[TS]
00:35:53
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industry and advertises a half
[TS]
00:35:55
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with the rates that they pay but for some reason I mean the cassini you even
[TS]
00:35:59
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see it like in people that dude traditional advertising when I you know
[TS]
00:36:03
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as in like how we do advertise on this show people that do advertising YouTube
[TS]
00:36:08
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videos make more money than the YouTube ads but it's the same thing it's very
[TS]
00:36:13
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confusing very confusing to me but it's that is where it starts to get
[TS]
00:36:18
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financially viable is in the multiple tens of thousands level that's where
[TS]
00:36:23
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people can start to turn it into a career but I think that success comes
[TS]
00:36:28
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around the 10,000 mark because at that point you are far above many of the
[TS]
00:36:35
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other like lobbyists podcast exists the NPR staff and the staff and all of that
[TS]
00:36:43
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that is a whole different world is a different ball game it's coming from a
[TS]
00:36:47
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different place in my opinion and is astronomically larger requires different
[TS]
00:36:53
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levels of popularity and many independent people can get to that level
[TS]
00:36:58
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but it's extremely hard to do that but yeah that's what I think the success
[TS]
00:37:03
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levels differ between casting because of the numbers in the way all works out and
[TS]
00:37:09
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the relative order like maximum audience size are way more people that watch
[TS]
00:37:13
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youtube videos so it skews it differently but that's kind of where it
[TS]
00:37:20
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depends on a lot of details but my the threshold that I used to use 44 minimum
[TS]
00:37:27
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YouTube success was around 200,000 subscribers
[TS]
00:37:31
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it's an order of magnitude larger than is necessary in the podcast world but
[TS]
00:37:36
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it's also because the advertising rates are at least an order of magnitude less
[TS]
00:37:41
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on youtube so that's why there's such a disparity there that you need to
[TS]
00:37:46
◼
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aggregate a much much larger audience on YouTube
[TS]
00:37:51
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to sustain yourself than you do on podcast because of the way the
[TS]
00:37:54
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advertising network 200,000 episode podcast is a phenomenal success is just
[TS]
00:38:00
◼
►
a different world but I echo your statement I think that because of the
[TS]
00:38:05
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growing market
[TS]
00:38:07
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listeners it is easier to get to be successful however the flip side of it
[TS]
00:38:14
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which still does apply is as it becomes more popular it becomes harder because
[TS]
00:38:21
◼
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there are less new ideas there are more and more people having ideas and that
[TS]
00:38:27
◼
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will become successful so you think the you to try and come up with something
[TS]
00:38:32
◼
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that makes you unique becomes harder as there are more people do it because
[TS]
00:38:36
◼
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you're a competition increases that's the hard part is that being creative but
[TS]
00:38:41
◼
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I don't think that that is an inherent problem of the industry it's just you as
[TS]
00:38:45
◼
►
a human being need to be more creative create yeah I mean but again but again
[TS]
00:38:54
◼
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business advice in the U-two podcast world is is not like business advice
[TS]
00:38:59
◼
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anywhere else because YouTube and podcasts are so heavily personality and
[TS]
00:39:08
◼
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entertainment based that it makes them unlike other products and so it's not
[TS]
00:39:16
◼
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necessarily that you have to come up with a great idea that nobody has come
[TS]
00:39:20
◼
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up with before it if you can just be an entertaining person someone that people
[TS]
00:39:26
◼
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like watching on YouTube videos or something or someone that people like
[TS]
00:39:30
◼
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listening to on podcasts it sometimes doesn't really matter what your idea for
[TS]
00:39:35
◼
►
the show is i mean YouTube is filled with this whole world that I don't pay a
[TS]
00:39:41
◼
►
lot of attention to but of young bloggers who don't have any step topic
[TS]
00:39:46
◼
►
they're just talking about whatever but they're able to do it in a way that is
[TS]
00:39:50
◼
►
interesting to their audience but the idea of arms gonna talk about random
[TS]
00:39:55
◼
►
stuff this week on my YouTube channel like there's not a there's not a new
[TS]
00:39:58
◼
►
idea there are lots and lots of people who do that for a living
[TS]
00:40:03
◼
►
because the real thing that is being kind of sold to the audience is a short
[TS]
00:40:08
◼
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video that is entertaining to watch because the person's funny or maybe
[TS]
00:40:12
◼
►
because the person is just like Apple or for whatever reason it's not necessarily
[TS]
00:40:17
◼
►
unique idea that is is being on offer there as in the same way that if you're
[TS]
00:40:23
◼
►
if you're manufacturing something for sale
[TS]
00:40:26
◼
►
it definitely helps if you're able to come up with something that is new and
[TS]
00:40:29
◼
►
unique that people want it's a very different kind of thing see that that is
[TS]
00:40:33
◼
►
a whole problem right
[TS]
00:40:36
◼
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being entertaining you know you can't learn that is it a case of you are or
[TS]
00:40:46
◼
►
you aren't or more like how does that you know it's difficult
[TS]
00:40:50
◼
►
yeah it's it's very difficult this is this is a perennial topic of
[TS]
00:40:56
◼
►
conversation among some people is is that is it just a natural thing to be
[TS]
00:41:02
◼
►
entertaining or is it a thing that is learned you know I definitely come down
[TS]
00:41:06
◼
►
on the side of it something that people can get better at but that's very
[TS]
00:41:11
◼
►
different from saying could you take someone who is 0% entertaining and ever
[TS]
00:41:17
◼
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get them up to 50% entertaining versus someone who is starting at 30% can you
[TS]
00:41:23
◼
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get them to 60%
[TS]
00:41:25
◼
►
we all know people who are starting at 0 percent entertaining and I'm not sure
[TS]
00:41:29
◼
►
that you can ever teach some people to do that I don't know if that is actually
[TS]
00:41:34
◼
►
possible to do and if you want to have a career in public in the way that podcast
[TS]
00:41:42
◼
►
and YouTube videos are there is no doubt about it that entertaining isn't
[TS]
00:41:47
◼
►
necessary
[TS]
00:41:49
◼
►
a necessary part of the equation and I remember when I made my first my very
[TS]
00:41:55
◼
►
first youtube video now i cant watch because the production quality of it the
[TS]
00:42:01
◼
►
UK explain video and in it I had a couple of jokes and I remember one of
[TS]
00:42:06
◼
►
the earlier pieces of feedback that I got from a bunch of people was people
[TS]
00:42:11
◼
►
saying oh I like the video but it would have been better if you didn't put in
[TS]
00:42:15
◼
►
those little jokes like why couldn't you just have it be a straightforward
[TS]
00:42:18
◼
►
explanation video why do you have to do the couple of diversions into little
[TS]
00:42:22
◼
►
little jokes here in there and remember thats really struck me at the time
[TS]
00:42:27
◼
►
that I felt oh you know what they probably were right that these little by
[TS]
00:42:31
◼
►
little side tangents
[TS]
00:42:32
◼
►
I probably shouldn't do that but even though that's how I thought at first I
[TS]
00:42:38
◼
►
have realized later on like no absolutely absolutely vital if people
[TS]
00:42:43
◼
►
just wanted two straight up no the information they well I can hand you a
[TS]
00:42:48
◼
►
Venn diagram of the overlap of of the UK and how everything fits together and it
[TS]
00:42:53
◼
►
conveys the same amount of information in way less time than my video does but
[TS]
00:42:59
◼
►
I think one of the reasons that my videos are successful is because people
[TS]
00:43:04
◼
►
find them entertaining think there has to be a level of entertainment but the
[TS]
00:43:08
◼
►
problem is it's it's not even really something we can have a discussion about
[TS]
00:43:13
◼
►
because you can't label it you can't buy a box of entertainment or download link
[TS]
00:43:19
◼
►
its and it sounds so like this with so entertaining but I don't think that I'm
[TS]
00:43:25
◼
►
entertaining as I'm sure you probably don't necessarily believe that you are
[TS]
00:43:29
◼
►
entertaining but people are entertained by us anyway yeah well this is what we
[TS]
00:43:34
◼
►
discussed a little bit last time ago that I am NOT able to see where other
[TS]
00:43:39
◼
►
people find my videos funny until I watch my wife watch a video and then I
[TS]
00:43:45
◼
►
can see where the funny parts are so it's it's a strange thing because I
[TS]
00:43:49
◼
►
don't even know how I do it like I always think that my videos aren't funny
[TS]
00:43:54
◼
►
until I see someone watch them and that's why it's like you know what this
[TS]
00:43:58
◼
►
is a kind of difficult conversation to have because entertainment is a
[TS]
00:44:02
◼
►
necessary part of wide-scale success in an attention field like YouTube were
[TS]
00:44:11
◼
►
like podcasts but it is also the part that I have the least understanding of
[TS]
00:44:16
◼
►
how I incorporated into my work i just i just dont even know that's why when
[TS]
00:44:22
◼
►
people talk about success on YouTube it's just it's a very very different
[TS]
00:44:26
◼
►
from other other kinds of things but but putting the the like can you be
[TS]
00:44:30
◼
►
entertaining question aside they still say that if you want to start a career
[TS]
00:44:37
◼
►
on YouTube
[TS]
00:44:39
◼
►
it is easier now than it was in the past and I i violently disagree with this
[TS]
00:44:45
◼
►
idea that it would have been better to start five years ago because that that
[TS]
00:44:50
◼
►
to me is a bit like wishing well yeah had you started five years ago you would
[TS]
00:44:57
◼
►
be in a better position now than you are right now but that's a bit like me
[TS]
00:45:01
◼
►
saying oh man I wish I had started dieting and exercising five years ago
[TS]
00:45:06
◼
►
well yeah I would be in a much better position now had I done that but it
[TS]
00:45:12
◼
►
doesn't change the fact that today is the best day to start on that if it is a
[TS]
00:45:16
◼
►
goal that I'm I'm trying to achieve hey everyone let me take a quick break into
[TS]
00:45:22
◼
►
just thank our friends over at fracture for helping support cortex today a
[TS]
00:45:26
◼
►
trillion photos will be taken in 2015 and fracture is here to rescue your
[TS]
00:45:32
◼
►
favorite moments from the dark corners of your camera roll or an Instagram
[TS]
00:45:36
◼
►
timeline or something like that fracture is transforming the way that people
[TS]
00:45:40
◼
►
print and display their favorite images and they do it in a really unique way
[TS]
00:45:45
◼
►
that I love it super simple you upload a picture to fracture me.com and they
[TS]
00:45:51
◼
►
don't just make an amazing print of it
[TS]
00:45:53
◼
►
make an amazing print of your photo directly onto a piece of glass I have no
[TS]
00:45:58
◼
►
idea how they do this it feels kind of a little bit like magic they either way
[TS]
00:46:03
◼
►
it's fantastic and once you receive your great amazing beautiful photo print on
[TS]
00:46:08
◼
►
this lovely piece of glass you want to mount it on the wall to display to the
[TS]
00:46:12
◼
►
world when you put it up this isn't gonna look like another frame that you
[TS]
00:46:16
◼
►
have in your house with you know picture behind a piece of glasses of water
[TS]
00:46:19
◼
►
around know there is no frame to it what you are hanging on the wall is your
[TS]
00:46:24
◼
►
beautiful photo of a nice piece of glass protecting it it's all stuck together it
[TS]
00:46:29
◼
►
looks amazing I really can't speak highly enough and when you do want to
[TS]
00:46:33
◼
►
put it on that wall you'll have everything you need as fracture will put
[TS]
00:46:36
◼
►
a little screw in the box seat is put it straight up on the wall of fame needed
[TS]
00:46:42
◼
►
because the fracture print is all in itself the frame the photo everything in
[TS]
00:46:47
◼
►
between
[TS]
00:46:48
◼
►
you really want to see this for yourself I love these
[TS]
00:46:52
◼
►
so much they're so awesome they come in different sizes of rectangle shapes and
[TS]
00:46:57
◼
►
square shapes as well the rectangle ones go all the way up to 21 by 28 inch and
[TS]
00:47:02
◼
►
the square sizes really great Instagram photos podcast artwork album covers app
[TS]
00:47:06
◼
►
icons that kinda stuff and you can get a little stand of those loans if you want
[TS]
00:47:10
◼
►
to you can put them on your desk the colors all look great they really bring
[TS]
00:47:14
◼
►
your photos to life in a brand new ways I think you're gonna love you know I
[TS]
00:47:19
◼
►
could sit here and talk to you all day about how much I love my fracture prints
[TS]
00:47:23
◼
►
that were made in Florida and ship all the way over to me in the UK of
[TS]
00:47:26
◼
►
absolutely no scratches any seven of them but the best thing you should be
[TS]
00:47:31
◼
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doing right now is going in trying it out for yourself you can get yourself
[TS]
00:47:35
◼
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15% off your first order with the coupon code cortex and their prices start at
[TS]
00:47:43
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just $15 so it's not gonna break the bank either go to fraction me.com to get
[TS]
00:47:49
◼
►
started right now thank you so much to fracture for their support to finish
[TS]
00:47:52
◼
►
okay let's move on to the other partners which I think by now the room which is
[TS]
00:47:59
◼
►
production standards so the radical and continues the increases in competition
[TS]
00:48:04
◼
►
means highest standards of production and quiet if there is any barrier to
[TS]
00:48:08
◼
►
entry for the viewer to enjoy your content particularly on a technical
[TS]
00:48:12
◼
►
level when it comes to video audio quality and other people move on because
[TS]
00:48:16
◼
►
they have other options where this is not the case that's not to say that if
[TS]
00:48:19
◼
►
you produce something is exceptional in terms of everything else just recorded
[TS]
00:48:23
◼
►
on a microphone and camera the people won't see through it does reduce the
[TS]
00:48:27
◼
►
chance people will give it the time that it deserves so do you think that
[TS]
00:48:33
◼
►
production levels are a barrier to entry
[TS]
00:48:39
◼
►
but I have I have a problem with the way that question is even phrase ok listen I
[TS]
00:48:46
◼
►
always always say the thing that i think is definitely true which is that people
[TS]
00:48:51
◼
►
will watch a video because it is good and I mean good in the sense of of the
[TS]
00:48:58
◼
►
draw something out of that video and so in some sense any video that gets a huge
[TS]
00:49:04
◼
►
number of views no matter how dumb you might think it is or how low the
[TS]
00:49:08
◼
►
technical production is there something good in it that the viewers are enjoying
[TS]
00:49:13
◼
►
right that they are they are watching I have seen very very funny stuff on
[TS]
00:49:19
◼
►
YouTube that has terrible terrible production values but the thing that it
[TS]
00:49:24
◼
►
is offering to me is that it can make me laugh and and the rest of the rest of it
[TS]
00:49:29
◼
►
is not relevant the production values are not relevant if it makes me laugh it
[TS]
00:49:35
◼
►
just doesn't it just doesn't matter if you start a video and it sounds bad
[TS]
00:49:39
◼
►
looks bad do you even get the last point see that's the problem i mean cuz I can
[TS]
00:49:46
◼
►
kind of understand this like I think that with podcasting and podcasting even
[TS]
00:49:51
◼
►
harsher than YouTube because we've you choose there are two points you can get
[TS]
00:49:55
◼
►
the video right near the audio right but with public are staying audio podcast
[TS]
00:49:59
◼
►
you have one thing you have the sound good I think it but the barrier to entry
[TS]
00:50:04
◼
►
for this is not massive I mean there is still money investment you can get a
[TS]
00:50:09
◼
►
good microphone like the blue Yeti for under $100 which is still a lot of money
[TS]
00:50:13
◼
►
but it's not an incredible amount of money it is a small percentage of the
[TS]
00:50:18
◼
►
amount of money that my current setup has four arguably a small difference in
[TS]
00:50:23
◼
►
quality to many people but it's the set up the I like to use because I like the
[TS]
00:50:28
◼
►
way I sound with it you can kind of get into it and have a good microphone that
[TS]
00:50:33
◼
►
produces good audio for a relatively small amount of money but I think that's
[TS]
00:50:39
◼
►
important but with YouTube you there there are two parts of it
[TS]
00:50:43
◼
►
and if it doesn't sound good it doesn't look good will you continue ok look
[TS]
00:50:48
◼
►
again I make the argument that production values don't matter as much
[TS]
00:50:53
◼
►
as people think they do I swear I think this is something that people like to
[TS]
00:50:58
◼
►
focus on as as a kind of pre-built barrier to not starting right they they
[TS]
00:51:05
◼
►
look at the high production values of people who've been doing stuff for years
[TS]
00:51:09
◼
►
and think Oh I could never get a video to look like that and so i'm i'm not
[TS]
00:51:15
◼
►
going to start making a video but the people who've been doing stuff for a
[TS]
00:51:19
◼
►
long time rarely does their stuff look like that when it started what matters
[TS]
00:51:23
◼
►
is that you have something that people want to pay attention to when you start
[TS]
00:51:28
◼
►
it and in the podcast world I use the the classic example of totally crap
[TS]
00:51:34
◼
►
audio but still very entertaining can you guess what podcast and going to me
[TS]
00:51:38
◼
►
Mike the floor house I'm going to name the flophouse which has some of the
[TS]
00:51:43
◼
►
worst audio you will ever hear on a podcast horrible but you know what
[TS]
00:51:48
◼
►
people get through it because they are very entertaining guys talking about
[TS]
00:51:54
◼
►
terrible terrible movies in a very funny way and I listened to that podcast and
[TS]
00:52:01
◼
►
that get some of the deepest laughs out of meeting of anything that I ever
[TS]
00:52:05
◼
►
listen to the flophouse reminds me of the wire please please tell me how
[TS]
00:52:10
◼
►
you're going to go with me in this ok in the same way that when you first watch
[TS]
00:52:15
◼
►
the wire you have to watch a couple of episodes to kind of get it and to be
[TS]
00:52:19
◼
►
able to stick with it I find a flophouse to be like that you have to commit to a
[TS]
00:52:23
◼
►
couple of them to look past its foibles in that sometimes it's it would be
[TS]
00:52:30
◼
►
deemed unreasonable in many other areas right but you can kind of get past it
[TS]
00:52:34
◼
►
because it is incredibly entertaining right and even over time the flophouse
[TS]
00:52:39
◼
►
has gotten better with their audio I mean they still they still sound like
[TS]
00:52:43
◼
►
three guys sitting around a single microphone for some unknown reason but
[TS]
00:52:47
◼
►
they even they have gotten better because over time they had something
[TS]
00:52:51
◼
►
that people were
[TS]
00:52:52
◼
►
willing to pay attention to and so then you can make it better as you go on and
[TS]
00:52:58
◼
►
I think this is the same thing for starting a YouTube channel
[TS]
00:53:01
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start your YouTube channel see if you have a core of anything that people are
[TS]
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willing to pay attention to and if you go back and you go back and you look at
[TS]
00:53:13
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any youtubers now their first videos they are always lower quality than what
[TS]
00:53:20
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they're doing now but nonetheless the people who are still making a living on
[TS]
00:53:25
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YouTube almost without exception you can look at their first video and you can
[TS]
00:53:30
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say yes the technical quality of this might not be the best but there is
[TS]
00:53:35
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something there that is interesting or engaging or entertaining in some way you
[TS]
00:53:41
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can see that there's like a little core of what it can eventually be if you look
[TS]
00:53:46
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back at minute physics first video you know he's his tone of speaking is much
[TS]
00:53:52
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slower it's much less entertaining but nonetheless he still sort of got some
[TS]
00:53:56
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attention with it and turned it into a thing they are you can look at you can
[TS]
00:54:00
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look at mine I don't have you ever seen it but have you ever seen
[TS]
00:54:03
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mkay PHD's first video in his door because he's like 12 years old and he's
[TS]
00:54:10
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reviewing the DVR or something but none the less you can look at this 12 year
[TS]
00:54:15
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old kid explaining the DVR and I still say he does it better than other videos
[TS]
00:54:22
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I've seen on YouTube it's like ok obviously it's not great but you can
[TS]
00:54:25
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tell there's something there about he's explaining it through in a methodical
[TS]
00:54:29
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way then you can you can watch this videos over time and see him grow up
[TS]
00:54:34
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into the professional youtuber is today everybody's videos like that you just
[TS]
00:54:38
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you don't start out amazing it's very very rare to start out just absolutely
[TS]
00:54:44
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amazing I'm not convinced that production values matter as much as
[TS]
00:54:51
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people think they do I just think it's an easy concrete thing for people to
[TS]
00:54:55
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focus on that distract them from starting the actual project that they
[TS]
00:55:02
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want to start you need you need to think of it like the venture capital
[TS]
00:55:05
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you need a minimum viable project if you want to start a YouTube channel you
[TS]
00:55:10
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start your YouTube channel and start filming stuff and just see do you get
[TS]
00:55:14
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any kind of reaction from people do you get any kind of feedback from people if
[TS]
00:55:19
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you don't that's probably not a good sign but then you can try doing
[TS]
00:55:22
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something try doing something different like at least you have gained valuable
[TS]
00:55:26
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informations that have just sitting thinking like oh maybe one day I'll do
[TS]
00:55:29
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this thing as well I think that there is a real benefit in being able for
[TS]
00:55:33
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production level to just start small and then build up as you see from your video
[TS]
00:55:41
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from AQIM KBA she's a very bare minimum and then building up their cameras and
[TS]
00:55:48
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audio in the planning that goes into a new build up over time and it gives you
[TS]
00:55:52
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a ramp through to your success
[TS]
00:55:55
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you start with nobody say you should start with very basic equipment and then
[TS]
00:56:01
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build over time is your potential audience
[TS]
00:56:03
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yeah and and if the thing is a successful thing it it starts to make
[TS]
00:56:07
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sense to invest in it over time I was just trying to find it there's a there's
[TS]
00:56:13
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a video that very handsome did which is called how to start a YouTube channel
[TS]
00:56:17
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and I'll send it to you for the show notes but in there he he talks about
[TS]
00:56:22
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some of the similar stuff but he also shows some clips of some of his earlier
[TS]
00:56:26
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videos that just any talk about the things that he learned from those
[TS]
00:56:30
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earlier videos of starting a video fast or production qualities and it's just
[TS]
00:56:35
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it's very interesting to see someone show you these little moments of them
[TS]
00:56:39
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like not being so great but none the less like he's doing this now because
[TS]
00:56:45
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even those not so great videos had a core of interesting this to them that
[TS]
00:56:50
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was able to attract some audience that he was able to snowball over time into
[TS]
00:56:56
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into a full career now she talked tough of our listeners now gray ok maybe if
[TS]
00:57:03
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you are using these things as reasons that you're not making the point that
[TS]
00:57:07
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you want to make you need to just get over it
[TS]
00:57:11
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do it because if they if if you feel this way like if you have this thing you
[TS]
00:57:17
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wanna make
[TS]
00:57:17
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but you're like it's gonna be too difficult because i dont have read
[TS]
00:57:22
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camera it's too it's too difficult because there's already a million people
[TS]
00:57:26
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the only reason that you're not successes because you're not make it you
[TS]
00:57:30
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can't be successful unless you make it you actually have to just go yeah I mean
[TS]
00:57:36
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it's definitely true I mean this is the just start advice is the kind of advice
[TS]
00:57:42
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that I find true and also kind of useless advice I could never quite sure
[TS]
00:57:48
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who the target audience is this because the people who just starts up dude just
[TS]
00:57:54
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art stuff this is this has always been my experience like maybe you can give
[TS]
00:57:57
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them a little bit of a push but for the most part they're going to going to do
[TS]
00:58:00
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it on their own and from talking to people you know when I hear people
[TS]
00:58:06
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talking about production qualities are getting started with these these kinds
[TS]
00:58:09
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of difficulties I don't think the people who talk about that necessarily realize
[TS]
00:58:17
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that they're using it as a kind of built-in excuse to not get started I
[TS]
00:58:22
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just am not sure I'm not sure that there is any direct value to be gained from
[TS]
00:58:27
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that that kind of just start advice
[TS]
00:58:28
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well this is why we need to talk to us today we need to kick in the pants are
[TS]
00:58:33
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now they know that it's an excuse you gonna tell them to just start but you're
[TS]
00:58:38
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gonna say it louder do that that's a maybe I'll just loop in 10 minutes just
[TS]
00:58:46
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me saying to stop over never gonna be seen that Shia LaBeouf video
[TS]
00:58:50
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you must wonder he's on the green screen just screaming just do it started that
[TS]
00:59:00
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man's whole career is I think an amazing piece of performance art yes but you
[TS]
00:59:06
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have to at least I hope that this is my this is how I choose to interpret his
[TS]
00:59:11
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career I guess I should say one of the reasons why this this topic kind of
[TS]
00:59:16
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frustrates me is because I feel like as well as long as I have been doing
[TS]
00:59:21
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YouTube I have been hearing people say how now is harder than ever I remember
[TS]
00:59:28
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prominent youtubers saying
[TS]
00:59:30
◼
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before I started my youtube career in 2011 that it was pretty much impossible
[TS]
00:59:35
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for new people to come along because you have all of these big players who are
[TS]
00:59:41
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already established and it's very very difficult for new people to get started
[TS]
00:59:44
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I feel like I was hearing that in 2011 and I've been hearing that every year
[TS]
00:59:50
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about how own now it's you know it's just WAY harder and the production
[TS]
00:59:53
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qualities are higher but new people still keep coming along and I want to
[TS]
00:59:57
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use it as a bit of an example is YouTube channel which is doing very well if they
[TS]
01:00:04
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are new from two years ago they're a team of people actually work together to
[TS]
01:00:09
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make a video but people have said that no one can possibly break into the
[TS]
01:00:14
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YouTube educational space because it's already been like it's it's all been
[TS]
01:00:19
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homestead right all the plots of land have been divided in and the people who
[TS]
01:00:22
◼
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were there back in 2011 alone in forever but like no Curtis at started relatively
[TS]
01:00:28
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new and he's doing very well he's approaching a million subscribers as we
[TS]
01:00:32
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record this this episode there's always there's always room for someone who is
[TS]
01:00:36
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good and he was putting a lot of work into it I think there's just there's
[TS]
01:00:40
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always space for for somebody who is new just as always gonna be chillin yeah
[TS]
01:00:45
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exactly it's a bit like saying although never be any new actors in Hollywood
[TS]
01:00:49
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because we have all of the actors now this isn't how this works it doesn't
[TS]
01:00:54
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work like this in any field I don't understand why people talk about
[TS]
01:00:57
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youtubers though it's different in this way we have Chris Pratt we don't need
[TS]
01:01:02
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anybody else right we're never gonna need another charming leading man I
[TS]
01:01:08
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we're done we're you know we're all well closed up you know and if an amazing
[TS]
01:01:12
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talent comes along we're just gonna leave him out in the cold in the rain to
[TS]
01:01:16
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be a hobo that's not how this works I'm very proud of your current pop culture
[TS]
01:01:20
◼
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reference that you you will that today I was really trying hard to be like who
[TS]
01:01:24
◼
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can he mentioned I need a name what name guardians of the galaxy while ago
[TS]
01:01:30
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duty at a funny name is Chris Pratt ok great he really is the person you would
[TS]
01:01:35
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bring up she did really low great I'm very pleased
[TS]
01:01:40
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that the other thing just about this is when people look at YouTube channels I
[TS]
01:01:44
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i've seen people try to argue with data about the existing channels and how long
[TS]
01:01:48
◼
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ago they were started and I would actually be really curious to have
[TS]
01:01:51
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someone say if you could do this but scrape all the data off of its tax and
[TS]
01:01:56
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say what is the median year of start for the top thousand YouTube channels for
[TS]
01:02:03
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example and I would still expect that to be relatively old even if I'm saying
[TS]
01:02:10
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it's easier now to get started than it ever has been
[TS]
01:02:14
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because this is how survivorship bias works that you should expect to the
[TS]
01:02:18
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►
people who were successful are more likely to also be successful next year
[TS]
01:02:23
◼
►
and so the average successful YouTube channel you should expect to be around
[TS]
01:02:28
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for quite a while even if it still is easier for new channels to get started
[TS]
01:02:33
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than ever because you also have the field just growing over time but that
[TS]
01:02:38
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doesn't that not argue that the people who have already been around don't have
[TS]
01:02:42
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some kind of lead or that they don't have this survivorship bias as I guess
[TS]
01:02:47
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it is I've been making videos for several years and if you had to put bets
[TS]
01:02:50
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►
on it like I can probably still make videos next year I do still have an
[TS]
01:02:54
◼
►
audience and I'm still I'm still making stuff but I'm very curious to see the
[TS]
01:02:58
◼
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actual data on that but I don't feel that add that if the data came back and
[TS]
01:03:03
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said Oh with the median channel was created three years ago for years ago
[TS]
01:03:07
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five years ago I don't feel like that would necessarily counter it because you
[TS]
01:03:11
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run into the same thing with with mutual funds in the stock market that the
[TS]
01:03:15
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average age of mutual funds is quite old and it's not really surprising though
[TS]
01:03:19
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because the one that didn't make it
[TS]
01:03:21
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they went bankrupt and you remove them from the pool villa had said all I need
[TS]
01:03:25
◼
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to say probably you feel the same but I thought were not done with this is gonna
[TS]
01:03:30
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come up again the thing is my calf I just feel I just feel all educated and
[TS]
01:03:35
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has realized it now because I was trying to prepare for this topic little bit and
[TS]
01:03:38
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I just feel that I have actually wandered all over the place
[TS]
01:03:41
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well I think it's something that we both feel quite emotional about so it's
[TS]
01:03:46
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likely gonna move around a lot
[TS]
01:03:48
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I expect that you have many things do you wanna say next time once you've
[TS]
01:03:51
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heard this yeah I'm almost certainly going to the same back to the Senate and
[TS]
01:03:55
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be very very unhappy and cut out lots of stuff I warn you that in advance
[TS]
01:03:59
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deficits 10 minutes yeah this is why I demanded final veto
[TS]
01:04:05
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I'm sure we listen to myself and think what an idiot and just got a whole bunch
[TS]
01:04:08
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of things so I hope you have something else to talk about I do thank God so
[TS]
01:04:13
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something that goes hand in hand with the previous discussion is the building
[TS]
01:04:17
◼
►
a side business type stuff because we had a few questions about that as well
[TS]
01:04:20
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because we were both talking about how we built our side businesses of the last
[TS]
01:04:24
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week and how we approach that with our current jobs at that time or full time
[TS]
01:04:28
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work sir Phillip past how do you motivate yourself to do the business
[TS]
01:04:32
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when you're exhausted from your full-time job like how'd you come home
[TS]
01:04:37
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at 6 p.m. and then work another six hours when you've worked a full day the
[TS]
01:04:44
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answer is you don't don't do that at all that the terrible idea for all of the
[TS]
01:04:49
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various side projects that I have attempted I did them before work because
[TS]
01:04:55
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that's really sad that that seems to me what time did you say well I mean it
[TS]
01:05:06
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would depend but here's the way I looked at it I tried to do stuff after work but
[TS]
01:05:13
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you are exhausted after work
[TS]
01:05:15
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dunno why because you've been working all day even if you haven't been working
[TS]
01:05:19
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very hard right to have some some office job where you can relatively slack and
[TS]
01:05:23
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you're just your job is actually to try and hide from your boss most of the day
[TS]
01:05:26
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it's still just exhausting like you been doing stuff you've done a commuting you
[TS]
01:05:30
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get home and you're tired you know what you want to do you want to watch TV and
[TS]
01:05:34
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you want to eat ice cream that's what is going to happen and science now shows us
[TS]
01:05:38
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►
that your brain is literally dreamed of all of the executive chemicals it
[TS]
01:05:43
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requires to actually make you do stuff and I feel like I learned very quickly
[TS]
01:05:48
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this habit about myself you know what you're never going to do anything that's
[TS]
01:05:52
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really interesting are good if you're trying to do it after work you're always
[TS]
01:05:55
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going to be tired
[TS]
01:05:57
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and looking back on the previous weeks of trying to do stuff after work like is
[TS]
01:06:01
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there any evidence that you're ever going to do anything good in the
[TS]
01:06:05
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evenings know the answer is No
[TS]
01:06:07
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couldn't disagree more carry on well just occupy myself that's why I'll see
[TS]
01:06:13
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how you came in here but this was this was the thing that I learned from myself
[TS]
01:06:17
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that it just wasn't happening and so as usual I tried to approach it from from a
[TS]
01:06:20
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systems perspective and I said you know what
[TS]
01:06:23
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instead I'm not going to give my best hours to my employer first I'm going to
[TS]
01:06:28
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wake up earlier in the morning and focus on my side project then and then I'm
[TS]
01:06:34
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going to go to work and my employer can get what's left over and that's that's
[TS]
01:06:37
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how you get the dregs exactly I'm going to try to do and it doesn't have to be a
[TS]
01:06:45
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huge amount of time I think I usually did some client stuff which was a little
[TS]
01:06:49
◼
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crazy but I would usually just try to do like an hour and a half's worth of work
[TS]
01:06:55
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for myself before actually going into work and that's not just builds up over
[TS]
01:07:02
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time and so yes I did almost all of that UK video was in the morning right before
[TS]
01:07:09
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I went into into teaching is when I did the vast majority of putting that
[TS]
01:07:13
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together and the same with my other side project I did them before work because I
[TS]
01:07:17
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just knew in the evenings I wasn't going to do it so my answer is how do you
[TS]
01:07:20
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motivate yourself
[TS]
01:07:21
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the answer is why I don't really believe in motivation I don't think I don't
[TS]
01:07:25
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►
think it it works like I don't think you can watch a video of Shia LaBeouf
[TS]
01:07:28
◼
►
yelling at you and you feel like okay well managed to get to work right now
[TS]
01:07:31
◼
►
because he motivated me I think you have to rearrange things in a systemic way
[TS]
01:07:35
◼
►
that allows you to work better but you disagree so I want to hear what you have
[TS]
01:07:39
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to say so I did all of my work in need and how mike is applied to do in the
[TS]
01:07:48
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morning there will be nothing you're not a morning person I get up I wouldn't be
[TS]
01:07:52
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►
able to do anything in the morning it will be just basically me just falling
[TS]
01:07:57
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asleep and waking up again for two hours probably will be I am not a morning
[TS]
01:08:00
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person I am I am a better morning person now but that's because the type of work
[TS]
01:08:06
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►
that I do in the morning it's
[TS]
01:08:07
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►
right now you know I'm reading for looking email in the morning for two
[TS]
01:08:12
◼
►
hours before anything else and I found I could be productive I mean I think that
[TS]
01:08:20
◼
►
I was definitely conserving energy but I did work hard enough that I was
[TS]
01:08:26
◼
►
considered to be good at my day job so I was it wasn't like I was just sitting
[TS]
01:08:30
◼
►
there and doing nothing all day but my my answer is just the motivation for the
[TS]
01:08:36
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►
dream man like that's what it was I loved it and that's why I was last time
[TS]
01:08:43
◼
►
I was talking about
[TS]
01:08:45
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►
final thing that you've loved not necessarily you could remember that yeah
[TS]
01:08:50
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►
yeah yeah that's what I'm talking about because if it's the thing that you love
[TS]
01:08:56
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►
it if you would if you do it because you enjoy it and it's like a hobby as much
[TS]
01:09:00
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►
as it is a thing that you enjoy I feel it helps it really really helps motivate
[TS]
01:09:04
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►
you when it's 2 a.m. in the morning used to editing and you have to be up again
[TS]
01:09:10
◼
►
in seven hours to insect cells to get ready for work again I think you're
[TS]
01:09:14
◼
►
wrong about you Mike I think you're wrong about you you're saying there that
[TS]
01:09:18
◼
►
is its motivation of the thing that you love but you also you did the same thing
[TS]
01:09:24
◼
►
I did in some ways which is that if you you knew that if you were getting up
[TS]
01:09:27
◼
►
early in the morning that you wouldn't be able to do any good work right
[TS]
01:09:33
◼
►
yeah so in a sense you could reverse this guy's question deseo if you had to
[TS]
01:09:38
◼
►
get up at four in the morning to start work on your side projects how would you
[TS]
01:09:44
◼
►
motivate yourself to do it I think your answer then would be I wouldn't I would
[TS]
01:09:49
◼
►
be in a sleepy fog all morning you are just for whatever reason that your brain
[TS]
01:09:54
◼
►
and physiology are different from mine that you are able to still do good work
[TS]
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in the evenings in a way that I found that I was not able to do it so I don't
[TS]
01:10:01
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think it's necessarily that it's it's that if the motivation there is that you
[TS]
01:10:06
◼
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too found that you were able to work at that time and produce quality things
[TS]
01:10:11
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well yeah I mean that is part of it but I still think the motivation is a big
[TS]
01:10:16
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it is a big you want motivated because you enjoyed the YouTube videos or for
[TS]
01:10:23
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whatever reason you had your motivation you would never have woke up in the
[TS]
01:10:28
◼
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morning
[TS]
01:10:28
◼
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given those extra was work but why would you do that i mean yes it's true in that
[TS]
01:10:33
◼
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sense that I was motivated to become a self-employed person but I think that's
[TS]
01:10:38
◼
►
a slightly different question from how do you motivate yourself to work when
[TS]
01:10:41
◼
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you are tired and the answer is that I have never found anything that is an
[TS]
01:10:46
◼
►
effective answer to that that that my my answer is more of of managing all of the
[TS]
01:10:52
◼
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schedule to minimize the overlap of I need to work and also I am very tired
[TS]
01:10:59
◼
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and I'm very worn out that that's that's a different question of like I am i mean
[TS]
01:11:05
◼
►
I have motivation in the sense of I'm a human with motivations that drive my
[TS]
01:11:09
◼
►
actions against in that sense I am I am motivated but I do not have an answer
[TS]
01:11:13
◼
►
for I am worn out how do I still produce quality work
[TS]
01:11:16
◼
►
the answer is there's not enough coffee in the world to fix that like it's just
[TS]
01:11:20
◼
►
you have to rearrange the schedule or the order that you do things that help
[TS]
01:11:25
◼
►
so we did I think we both think we helped but I don't know my my my advice
[TS]
01:11:33
◼
►
is very clear hopefully you have the physiology of a morning person and get
[TS]
01:11:36
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up earlier and my advice is very clear funny thing you love do that this
[TS]
01:11:40
◼
►
episode is brought to you by Squarespace when it comes to giving yourself a place
[TS]
01:11:45
◼
►
online there's nowhere better than Squarespace they put all the power you
[TS]
01:11:49
◼
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need in your hands and take away the pain points like worrying about hosting
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01:11:53
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scaling or what to do if you get stuck with Squarespace you can build a site
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and feel exactly how you want their site templates are stunning to look at and I
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01:12:14
◼
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speak from personal experience here highly customizable addition to looking
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01:12:18
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great Squarespace has a ton of awesome features like 24 7 support with live
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01:12:23
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chat and email they have teams located in a new york Dublin and Portland to
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01:12:27
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help you wherever you
[TS]
01:12:29
◼
►
are they have a built-in commerce platform if you want to say start some
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01:12:33
◼
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kind of side business that is selling things it's really everything you need
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01:12:38
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from a website provider so if there is some idea for a website or a side
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01:12:43
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business that has been knocking around in your brain
[TS]
01:12:46
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01:12:54
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01:12:59
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►
permanently make sure to use the offer code cortex to get 10% off your first
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01:13:05
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purchase and show your support for cortex we think Squarespace for their
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01:13:09
◼
►
support of this show and all of real AFM Squarespace build it beautiful
[TS]
01:13:14
◼
►
died 101 on the red asked what percentage of your income did you
[TS]
01:13:19
◼
►
generate from your side jobs before you were able to confidently quit your job I
[TS]
01:13:23
◼
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don't have to answer this question so there you go first so I never thought of
[TS]
01:13:28
◼
►
the side income as an income I treated the podcasting money as if it was just
[TS]
01:13:34
◼
►
three money because I never wanted to rely on it so it was just like this is
[TS]
01:13:39
◼
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just the money and I'd spend on whatever but I never really considered it is dis
[TS]
01:13:43
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iz why on I always considered as what I am why budgeted with to be the salary
[TS]
01:13:49
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that I received and then when it came time for me to decide I wanted to quit I
[TS]
01:13:54
◼
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took a look at the income received from my bank job and then as soon as I felt
[TS]
01:13:59
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like it matched up with the podcasting staff I cut it out and then made the
[TS]
01:14:02
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switch I get what youre saying there but you must have had some sort of target
[TS]
01:14:08
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►
that you wanted to hit before you left your job right the target was to match
[TS]
01:14:15
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my the money that I received from my full-time job with Pakistan money but
[TS]
01:14:19
◼
►
not the two together when I don't get what you mean by not the two together so
[TS]
01:14:25
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I had to income streams right right I had my full-time job and I had my the
[TS]
01:14:30
◼
►
revenue that I made from Pakistan and never took those two together and called
[TS]
01:14:36
◼
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that my income right I thought of my
[TS]
01:14:40
◼
►
bank job as the income and the money from podcasting was just whatever money
[TS]
01:14:45
◼
►
so I tried to match my income with the podcasting money which is just my
[TS]
01:14:49
◼
►
full-time job money if you put them together is way harder to make that
[TS]
01:14:53
◼
►
number if you put them together that equation is fundamentally unsolvable
[TS]
01:14:57
◼
►
because you're saying I want you know PDB greater than P plus je exactly so
[TS]
01:15:02
◼
►
you obviously would never think that is a common traps that people take it as
[TS]
01:15:07
◼
►
their income and they think this is what I am but then if you'd have to try and
[TS]
01:15:12
◼
►
replace that you can't do that it's basically impossible you have to have
[TS]
01:15:18
◼
►
some sort of monumental explosion and revenue overnight which is very rare
[TS]
01:15:22
◼
►
right and and still never solve itself no matter how much mental your sudden
[TS]
01:15:30
◼
►
windfall
[TS]
01:15:31
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ok so busy you replaced your income before leaving basically that's what I
[TS]
01:15:36
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►
did in a bit of a bit of funny situation because it with the way with the way my
[TS]
01:15:42
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►
history worked I was making a really serious push towards self employment in
[TS]
01:15:49
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►
my final two years and my final two years of teaching I was actually only
[TS]
01:15:55
◼
►
teaching part-time I wasn't a full-time teacher and I was living on very very
[TS]
01:16:03
◼
►
little money but it was a it was a gamble to get more time for myself to
[TS]
01:16:11
◼
►
work on side projects even though when I accepted the part-time job at the school
[TS]
01:16:16
◼
►
I did not have any particular side project in mind I just thought I need to
[TS]
01:16:21
◼
►
free up a couple days a week where I can dedicate was working on side projects
[TS]
01:16:26
◼
►
and try to try to make this work I know that I matched the income that I was
[TS]
01:16:33
◼
►
making from teaching before I left but that income was already significantly
[TS]
01:16:39
◼
►
less than a normal full-time teacher would work but this was this was why it
[TS]
01:16:45
◼
►
was it was a bit of a gamble for me but I I had a very clear number in my head
[TS]
01:16:50
◼
►
spreadsheet that I was using to track it which was two hundred thousand
[TS]
01:16:54
◼
►
subscribers because in the time frame that I was looking my estimate was that
[TS]
01:16:59
◼
►
if I could reach 200,000 subscribers by the date that I needed to that was
[TS]
01:17:06
◼
►
enough growth that I could count on it
[TS]
01:17:09
◼
►
growing more in the future to replace what would be a full-time teacher salary
[TS]
01:17:16
◼
►
if you see what I mean
[TS]
01:17:17
◼
►
because if if if my part-time gamble didn't pay off I was eventually going to
[TS]
01:17:22
◼
►
have to find another job that was a full-time teaching job because I
[TS]
01:17:25
◼
►
couldn't live on that low of the money for an indefinite period of time saving
[TS]
01:17:31
◼
►
for retirement I was burning through the savings that I had it was not
[TS]
01:17:34
◼
►
sustainable in the long run so it was a real gamble role of the dice but I i
[TS]
01:17:39
◼
►
quit when the trajectory looked sound and that was partly because of the
[TS]
01:17:46
◼
►
horrible dynamics of when you can quit as a teacher and when you have to come
[TS]
01:17:50
◼
►
back without breaking a contract so just just very briefly that say it's this
[TS]
01:17:56
◼
►
academic year if you don't want to show up next academic year you know September
[TS]
01:18:02
◼
►
first you have to quit this academic year usually by mid-april there's a big
[TS]
01:18:11
◼
►
big lag between when you're a teacher when you hand in your resignation and
[TS]
01:18:14
◼
►
when you sort of when you don't come back so you have to quit in April to be
[TS]
01:18:20
◼
►
able to leave in September 2015 yet to be able to not come back September 2002
[TS]
01:18:24
◼
►
so you would leave in what like junior 2015 it almost half a year the notice
[TS]
01:18:31
◼
►
that you need to have and that's why I was doing that kind of trajectory based
[TS]
01:18:35
◼
►
resignation because I couldn't I was willing at that speed of subscriber
[TS]
01:18:42
◼
►
growth to make the gamble that I could leave the teaching job and it would
[TS]
01:18:46
◼
►
still grow and I would be fine
[TS]
01:18:49
◼
►
instead of missing that April date and then what would happen is the earliest I
[TS]
01:18:55
◼
►
could resign as if I handed in my resignation over the summer then I would
[TS]
01:18:59
◼
►
be allowed to leave in January
[TS]
01:19:01
◼
►
because they're such that that big lag that's why was I was trying to think
[TS]
01:19:06
◼
►
about it very very far in advance but so that that's the way it worked I want it
[TS]
01:19:11
◼
►
that number two hundred thousand subscribers before April and I did there
[TS]
01:19:15
◼
►
was a very exciting day and then I I was able to handle my resignation letter you
[TS]
01:19:21
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►
ok over there is just such a
[TS]
01:19:23
◼
►
understand why they do that but it feels like you to send up with people that
[TS]
01:19:28
◼
►
just can't carry enough for like five months they've already quit
[TS]
01:19:33
◼
►
change jobs a couple of times with with teaching it is a weird experience to
[TS]
01:19:37
◼
►
hand in your resignation letter in April and be like well I guess I'm still here
[TS]
01:19:43
◼
►
until the summer just teaching I did like five week notice it was terrible
[TS]
01:19:51
◼
►
for everyone you don't think what is the equivalent of like a three-month notice
[TS]
01:19:55
◼
►
really is a good idea no I don't think that I think it actually kinda works in
[TS]
01:19:59
◼
►
the teaching well because the turnover is usually relatively small and also the
[TS]
01:20:05
◼
►
commitment is much higher because even though you feel like I'm leaving this
[TS]
01:20:09
◼
►
school you would feel just like you can't just leave the kids that you've
[TS]
01:20:14
◼
►
been working with for two-thirds of the Year to you you feel much more like oh I
[TS]
01:20:18
◼
►
have this this commitment to the kids that I have been teaching which is
[TS]
01:20:22
◼
►
totally separate from the commitment that I have to the school as an
[TS]
01:20:25
◼
►
institution like I think there are reasons why this happens in the academic
[TS]
01:20:30
◼
►
world in a way that it doesn't happen in the corporate world and it would it
[TS]
01:20:34
◼
►
would be crazy making it happened in the corporate world but it does mean that as
[TS]
01:20:38
◼
►
a teacher if you are ever planning to switch jobs you need to think about it
[TS]
01:20:41
◼
►
way in advance you need to have to have everything set up a long time before you
[TS]
01:20:46
◼
►
do it someone was saying on this which came from SWF k on read it if you
[TS]
01:20:53
◼
►
remember last time we were talking about how we firmly believe you shouldn't tell
[TS]
01:20:58
◼
►
anybody at your current fulltime job at work don't tell anybody at work yet how
[TS]
01:21:07
◼
►
would you recommend simultaneously telling the world about a side project
[TS]
01:21:12
◼
►
because she wanted to gain attention whilst also keeping it a secret from the
[TS]
01:21:16
◼
►
people you work with i mean this happened to work out for me but I
[TS]
01:21:23
◼
►
wouldn't recommend this path it was it was I can say without doubt that my
[TS]
01:21:28
◼
►
final year of teaching and trying to do YouTube on the side was the worst year
[TS]
01:21:34
◼
►
of my adult life thus far it was a terrible terrible stressful time
[TS]
01:21:43
◼
►
wouldn't exactly they'll go you know this is definitely something that you
[TS]
01:21:47
◼
►
should you should aim for they don't don't get me wrong this is a high
[TS]
01:21:52
◼
►
anxiety situation no matter which way you cut it if you're trying to do a
[TS]
01:21:58
◼
►
public project on the side and keep it away from everybody else but the only
[TS]
01:22:08
◼
►
real piece of advice I have is the obvious one which is just not tell
[TS]
01:22:13
◼
►
anyone at work there's nothing else that you can do and I think it's easy to
[TS]
01:22:19
◼
►
suffer from a forget the name of this psychological bias but it's easy to
[TS]
01:22:24
◼
►
think that everybody else is much more interested in you then they are because
[TS]
01:22:31
◼
►
of course you are the central point of your whole world and so it's easy to
[TS]
01:22:37
◼
►
over soon how interested other people are but if you are already employed
[TS]
01:22:42
◼
►
somewhere and you're just doing your job and your your normal employee the
[TS]
01:22:46
◼
►
chances that your co-workers are still actively occasionally googling you is
[TS]
01:22:52
◼
►
probably a lot lower than you think it is I guess you're switching jobs and
[TS]
01:22:57
◼
►
you're new in a place like that probability goes way up but if you've
[TS]
01:23:00
◼
►
just been into place for a while I think it goes way down so just don't tell
[TS]
01:23:05
◼
►
anybody at work even though there are many situations where it feels like a
[TS]
01:23:09
◼
►
natural thing to do in a conversation maybe the conversation comes up and you
[TS]
01:23:13
◼
►
feel like you should contribute to that conversation just just don't it's hard
[TS]
01:23:20
◼
►
but just have to keep your mouth that there really isn't any other
[TS]
01:23:24
◼
►
there really isn't any other advice and the only thing I would say is that if
[TS]
01:23:28
◼
►
people to discover your side project you should always plan for some kind of
[TS]
01:23:34
◼
►
plausible deniability wouldn't for example on your website have a big
[TS]
01:23:40
◼
►
announcement about how this is the thing that you hope will eventually replace
[TS]
01:23:44
◼
►
your full-time job I would always want to be able to parlay it off too many
[TS]
01:23:49
◼
►
co-workers as oh this is a hobby was a thing that I do just for myself on the
[TS]
01:23:55
◼
►
internet that's that's the only advice I can give which is probably not very
[TS]
01:23:59
◼
►
helpful advice also avoid giving people access to the megaphone so like don't
[TS]
01:24:07
◼
►
talk about your Twitter account with them if that's why you're promoting
[TS]
01:24:10
◼
►
yourself like wright also keep that stuff away from people I did have an
[TS]
01:24:15
◼
►
instance where they say I am more people knew about what I did because of the way
[TS]
01:24:22
◼
►
that I got my job then with yours
[TS]
01:24:25
◼
►
marketing exactly but it was still people that were in my immediate team
[TS]
01:24:31
◼
►
and they also maybe didn't understand the this kind of the the avenues that it
[TS]
01:24:38
◼
►
went down and they didn't understand the size of what I was working on an attempt
[TS]
01:24:43
◼
►
to do and then one day I received an email from someone else legal team who
[TS]
01:24:49
◼
►
had Google because I was emailing them about something and they would just had
[TS]
01:24:55
◼
►
a kid and they were thinking about names and in a weird way that I spell Mike and
[TS]
01:25:00
◼
►
they googled that just might think and I came up in the search term or higher
[TS]
01:25:08
◼
►
were it was that they did it and they just started looking through and they
[TS]
01:25:12
◼
►
wanted to have this big conversation with my advice in those scenarios is act
[TS]
01:25:17
◼
►
shy about it nervous about it and shut it down and that conversation as fast as
[TS]
01:25:24
◼
►
possible so you don't end up having to be in
[TS]
01:25:27
◼
►
you wanna brag about it then go ahead but I think my my advice in this
[TS]
01:25:33
◼
►
scenario is just trying to get out of it
[TS]
01:25:36
◼
►
yeah I mean that this touches on another hot topic that we could talk about some
[TS]
01:25:41
◼
►
time which his if you're doing side projects you need to just be as
[TS]
01:25:49
◼
►
anonymous as possible that work like you can't you don't want to stand out in any
[TS]
01:25:56
◼
►
way precisely for this thing that you you ran across you like your name is
[TS]
01:26:01
◼
►
spelled differently so someone ended up googling you you just don't want across
[TS]
01:26:04
◼
►
people's field of attention and I definitely remember at at my my final
[TS]
01:26:09
◼
►
school there were a couple of people who I was actively making sure like I never
[TS]
01:26:14
◼
►
won across their radar
[TS]
01:26:16
◼
►
you should never have a reason to hear my name right everything should just be
[TS]
01:26:20
◼
►
smooth it should just be done but I don't want to stand out as exceptionally
[TS]
01:26:27
◼
►
good or exceptionally bad I like they don't want to be on anybody's lists for
[TS]
01:26:31
◼
►
any reason and it's going to be an anonymous part of this machine so that I
[TS]
01:26:36
◼
►
am I am drawn to the attention of his few people as possible that sounds weird
[TS]
01:26:42
◼
►
but again it's
[TS]
01:26:43
◼
►
think it's easy to flee hey what are your goals vs like what are the goals of
[TS]
01:26:49
◼
►
the institution in which you work and sometimes a little easy to think of
[TS]
01:26:54
◼
►
coworkers as friends but if you're really trying to achieve this goal of
[TS]
01:27:00
◼
►
independence you can't necessarily cheap co-workers as somebody that you share
[TS]
01:27:06
◼
►
everything with just these are these are mutually conflicting goals and you have
[TS]
01:27:12
◼
►
to have to pick which set of tradeoffs you are willing to willing to live with
[TS]
01:27:17
◼
►
the couple of athletics questions and we can wrap it up today
[TS]
01:27:21
◼
►
says the couple that wanted to pick out a color like them thank everybody who is
[TS]
01:27:25
◼
►
still sending men and I have seen a very great reductions in new stack so
[TS]
01:27:30
◼
►
everybody is doing exactly as told
[TS]
01:27:34
◼
►
does make you very happy to please continue to send those in the build-up
[TS]
01:27:38
◼
►
and we can maybe do another one of the Q&A types of shows at some point in the
[TS]
01:27:43
◼
►
future but every now and then once they also do not ask the question is
[TS]
01:27:49
◼
►
explicitly is they help inform future topics as well so he's asked have you
[TS]
01:27:55
◼
►
tried any of the virtual keyboard replacements on the iPhone Vera like
[TS]
01:28:00
◼
►
SwiftKey
[TS]
01:28:01
◼
►
yeah I have and there are a lot of good ones the problem is apple just doesn't
[TS]
01:28:06
◼
►
care about it to make it good experience in most instances where you end up
[TS]
01:28:13
◼
►
having to switch between keyboards which takes about a week to press that button
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and wait for the new one to load up and just isn't as integrated as you would
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like and you can't get rid of the standard keyboard the whole system needs
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more work and in iOS nine there's a reason to have been much change because
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it's not like I like SwiftKey I like the text expander keyboard I like emoji plus
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plus I like the counter Apple's sunrise and have a great keyboard called meet
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which allows you to share your meetings really easily from a keyboard is really
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awesome that would seem crazy to me I saw people talking about that when it
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first came out keyboard is your calendar this doesn't make any sense that was
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somebody thinking outside the box of what keyboard is and it's really
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interesting is that cool little add-on but the problem is she's working with
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those on iOS is not a great experience in my opinion but I know that you are
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man who likes quirky keyboard entry set-ups mister dvorak so have you tried
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anything I'm euro EUR sentiments about the keyboards not working great on iOS
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but I actually due largely use an additional keyboard and the one I use is
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called flexi which are really quite like and I use that exclusively on my iPhone
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I don't use it on the iPads and I use it largely because I hate on the iPhone
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when you turn it into landscape mode
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dude Apple's done little in the centre keyboard should be able to split yeah
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you should be able to split it or at the very least they should put all those
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dumb buttons on the side that you hit by accident that you never mean to those in
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the middle and put the keyboard on either side but even if even if they
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don't want to do a split thing like they do on the iPad just put the keys New
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York Times and put those extra buttons that you don't frequently use in the
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middle so I can abide using the built-in one in landscape so I i do have flexi
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installed on my phone and I use it actually most of the time they have a
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few updates that have helped with stability but it is still Apple's fault
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for not making it super great but I really do like using that one in
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landscape mode so that's that's what I mean is I would be very interested to
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01:30:38
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note is that actually Eric asked are you a fan of 10 our versions of songs to
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sing you see quite a lot on YouTube somebody loops a song for 10 hours how
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that's what they're asking about I don't know that someone just looped a single
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song for tonight why don't you just put it on repeat 1 like I do all the time I
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don't know it's just a thing that's on you tube site for example making bacon
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pancakes song from adventure time there is a 10 hour version of it and the song
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is about 15 seconds so just carries on around and around and around and she
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thinks the 10 hours this and like the song that never ends exactly just goes
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on and on my friend right ok I i I am unfamiliar with someone just leaving a
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song for 10 hours on YouTube I put single songs on repeat sometimes for
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many many hours in a row seems like its function the same thing I don't know why
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we need to go to YouTube to listen to one that is simply 10 hours long
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what I thought you were asking about is songs that have been stretched to be
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ridiculously long you know what I'm talking about you don't know what I'm
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talking about things like you are just not the connoisseur of music that I
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I am when you say stretch you just mean a song that is written to be very long
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or that something's happened to it like when I see nothing before where people
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slow down music ok this is the only example that I know this but it is
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someone who is taking in a Justin Bieber song and they've reduced it to make it
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800% slower and i actually think it is amazing and I have listened to this
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several times actually really like this as bizarre background music it's it's
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very interesting to listen to but yes if you take a song and you super stretchy I
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would really like to know technically how they did it because it doesn't sound
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like they just drop the speed of interpolation or something but anyway I
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do quite like the song has slowed down 800% by Justin Bieber so that's what I
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thought you meant by 10 our songs but apparently apparently not I don't have
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any idea what is usually when you slow something down like this which doesn't
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really have that it's like they've slowed they've slowed it down but
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they've kept the pitch alright it's it's very very strange I remember trying to
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figure out what they did and if you actually just make it go a hundred
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percent faster you can hear that it doesn't sound normal at that speed so
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they've done some adjustments to it to make it sound ok but yeah there's my
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music recommendation for the week from my cultured selection of new music that
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I would like to listen to Justin Bieber percent slower check out people had his
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01:33:37
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first grade is very slow Justin Bieber don't forget to buy t-shirts t-shirts
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01:33:43
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tee spring dot com slash context the show and we're very happy about it
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