Cortex

00:00:00 ◼   ► I don't think that maybe have like just [TS]

00:00:02 ◼   ► a very small handful of shows if that [TS]

00:00:04 ◼   ► which have smaller audiences then way I [TS]

00:00:10 ◼   ► don't know what I'm saying that sentence [TS]

00:00:11 ◼   ► it was not working you gotta start over [TS]

00:00:13 ◼   ► abort abort abort where I with Who am I [TS]

00:00:16 ◼   ► again [TS]

00:00:17 ◼   ► you don't sound so great Mike yeah i've [TS]

00:00:19 ◼   ► been i've had like the worst potentially [TS]

00:00:23 ◼   ► the worst illness i could have ball one [TS]

00:00:25 ◼   ► what is now I need to know what is the [TS]

00:00:27 ◼   ► bar one the ones doing this I could have [TS]

00:00:30 ◼   ► his learning giants who but what do you [TS]

00:00:33 ◼   ► have now I have a throat infection in my [TS]

00:00:36 ◼   ► throat infection that is really damaging [TS]

00:00:38 ◼   ► to my business that is a professional [TS]

00:00:42 ◼   ► hazard [TS]

00:00:42 ◼   ► yeah your line of work sir I'm surprised [TS]

00:00:45 ◼   ► it's taking this long [TS]

00:00:46 ◼   ► you've not had any throat infections or [TS]

00:00:49 ◼   ► throat related illnesses in the entire [TS]

00:00:50 ◼   ► time you've gone you got a full-time [TS]

00:00:52 ◼   ► with podcasting that hasn't happened yet [TS]

00:00:54 ◼   ► this is the first actual real illness [TS]

00:00:56 ◼   ► ipad since I started really like this is [TS]

00:01:00 ◼   ► the first thing that stopped me walking [TS]

00:01:01 ◼   ► I noticed that you were sick enough that [TS]

00:01:03 ◼   ► you were pulling back from some podcasts [TS]

00:01:07 ◼   ► and not doing much work as you normally [TS]

00:01:09 ◼   ► would on any which is yeah that's I've [TS]

00:01:13 ◼   ► really liked to have been sick for maybe [TS]

00:01:16 ◼   ► four or five days and I've done like [TS]

00:01:18 ◼   ► some work one half day but I've dragged [TS]

00:01:23 ◼   ► you out of bed to record cortex here you [TS]

00:01:27 ◼   ► even make it sound I mean I need to tell [TS]

00:01:29 ◼   ► the listeners how nice you've been to me [TS]

00:01:31 ◼   ► the last few days I know it's breaking [TS]

00:01:34 ◼   ► your character you know that you're not [TS]

00:01:37 ◼   ► just a robot who you have actually been [TS]

00:01:39 ◼   ► very nice to me [TS]

00:01:40 ◼   ► you've been very accommodating it's [TS]

00:01:43 ◼   ► actually in character because it's much [TS]

00:01:45 ◼   ► less about you getting better and much [TS]

00:01:47 ◼   ► more about like oh I don't have to [TS]

00:01:48 ◼   ► record an episode this week I feel like [TS]

00:01:51 ◼   ► you should see the thing I feel like [TS]

00:01:52 ◼   ► you're trying to give the impression i [TS]

00:01:54 ◼   ► like to believe that you genuinely care [TS]

00:01:56 ◼   ► I happy to let you believe it [TS]

00:01:59 ◼   ► I tell you what though it's finished [TS]

00:02:04 ◼   ► range to actually be kind of in bed sick [TS]

00:02:08 ◼   ► not working [TS]

00:02:09 ◼   ► who this is the face of the first time [TS]

00:02:11 ◼   ► that I've done this and it reminds me a [TS]

00:02:14 ◼   ► little bit more of what it was like to [TS]

00:02:16 ◼   ► work a job you know how so [TS]

00:02:18 ◼   ► because when you work for yourself you [TS]

00:02:21 ◼   ► kind of you do things you wouldn't [TS]

00:02:22 ◼   ► otherwise do like you work on your [TS]

00:02:24 ◼   ► holidays you know who you if you're if [TS]

00:02:28 ◼   ► you've got a sore throat or you've got a [TS]

00:02:29 ◼   ► stomachache or something then maybe you [TS]

00:02:31 ◼   ► you are still more likely to just put up [TS]

00:02:33 ◼   ► with it then [TS]

00:02:34 ◼   ► where previous you might be like a dove [TS]

00:02:36 ◼   ► great today I'm not going to go to work [TS]

00:02:37 ◼   ► right but now it's like no I can't work [TS]

00:02:42 ◼   ► and and that has been kind of a real [TS]

00:02:43 ◼   ► peculiar thing for me like I've had [TS]

00:02:46 ◼   ► stuff coming in of any emails come in [TS]

00:02:47 ◼   ► and see what they are like I just can't [TS]

00:02:49 ◼   ► do this but there's been some things [TS]

00:02:51 ◼   ► I've needed to do with and I've been [TS]

00:02:53 ◼   ► sending emails to be brown like I'm [TS]

00:02:54 ◼   ► gonna have to get back to you in a few [TS]

00:02:55 ◼   ► days because I'm not really with it [TS]

00:02:58 ◼   ► right now and I've been genuinely [TS]

00:03:00 ◼   ► worried that I would agree to something [TS]

00:03:02 ◼   ► or say something that would be bad [TS]

00:03:05 ◼   ► like I have to send a few emails to [TS]

00:03:07 ◼   ► sponsors and stuff to let them know that [TS]

00:03:09 ◼   ► some of the shows are going to be late [TS]

00:03:10 ◼   ► and I read the emails back and it was [TS]

00:03:13 ◼   ► like they were written by a [TS]

00:03:14 ◼   ► nine-year-old like I don't know why but [TS]

00:03:17 ◼   ► they were just stitch is written so [TS]

00:03:19 ◼   ► badly and I was like okay I'm very [TS]

00:03:22 ◼   ► pleased i decided to take a few days to [TS]

00:03:25 ◼   ► just rest [TS]

00:03:26 ◼   ► yeah so this wasn't the time to be [TS]

00:03:28 ◼   ► renegotiating quarterly rates [TS]

00:03:30 ◼   ► no no answer although I'm sorry to tell [TS]

00:03:33 ◼   ► you that last one is now past [TS]

00:03:36 ◼   ► twenty-five thousand episode let's look [TS]

00:03:37 ◼   ► at it looks like i need to update some [TS]

00:03:40 ◼   ► spreadsheets in mind that if it's going [TS]

00:03:42 ◼   ► to change something [TS]

00:03:43 ◼   ► yeah I've limited to the bottom of the [TS]

00:03:45 ◼   ► list I'm not just merely sitting in [TS]

00:03:47 ◼   ► anymore because we have to start a whole [TS]

00:03:49 ◼   ► brand-new list i can't remember the [TS]

00:03:53 ◼   ► first time that I was really sick after [TS]

00:03:56 ◼   ► getting self-employed but I mean what [TS]

00:03:59 ◼   ► one of the things is since I used to be [TS]

00:04:01 ◼   ► a teacher i used to get sick way more [TS]

00:04:03 ◼   ► because you're exposed to kids all the [TS]

00:04:05 ◼   ► time which are super germany and so just [TS]

00:04:07 ◼   ► like getting throat infections are just [TS]

00:04:09 ◼   ► getting sick with a much more frequent [TS]

00:04:11 ◼   ► occurrence and you're talkin all day you [TS]

00:04:13 ◼   ► know you [TS]

00:04:13 ◼   ► putting stress on those those parts of [TS]

00:04:15 ◼   ► your body as well yeah you did you busy [TS]

00:04:17 ◼   ► all day you're interacting with people [TS]

00:04:18 ◼   ► and I just it's it's unavoidable so it [TS]

00:04:21 ◼   ► seems like since i became self employed [TS]

00:04:22 ◼   ► i am i'm sick much much less frequently [TS]

00:04:26 ◼   ► but i am aware of the same thing at as [TS]

00:04:29 ◼   ► you which is it just like in some ways [TS]

00:04:32 ◼   ► when you're sick and you have a regular [TS]

00:04:34 ◼   ► job [TS]

00:04:34 ◼   ► it's like a snow day right he's like a [TS]

00:04:36 ◼   ► grown-up snow days like you know what I [TS]

00:04:38 ◼   ► don't feel very well today maybe I can't [TS]

00:04:41 ◼   ► leave the house and I cuz I'm just I'm [TS]

00:04:43 ◼   ► not doing well but in comparison to [TS]

00:04:46 ◼   ► having to go into work this is a holiday [TS]

00:04:49 ◼   ► that has been a weird part of me like [TS]

00:04:51 ◼   ► once I once I kind of settled into my [TS]

00:04:55 ◼   ► office where I was like whilst I feel [TS]

00:04:58 ◼   ► terrible mean it's kind of nice to just [TS]

00:05:00 ◼   ► lay in bed and one making a murderer who [TS]

00:05:04 ◼   ► write which I watched over two days [TS]

00:05:06 ◼   ► good that's the only way to watch it's [TS]

00:05:08 ◼   ► the only way to do it relaxing is the [TS]

00:05:10 ◼   ► wrong word because I horrible i actually [TS]

00:05:12 ◼   ► haven't felt this ill years I can't [TS]

00:05:15 ◼   ► remember the last time I felt this bad [TS]

00:05:16 ◼   ► like not in my adult life anyway and so [TS]

00:05:19 ◼   ► I've not atrocious but they're still win [TS]

00:05:22 ◼   ► this part where it's like this is [TS]

00:05:24 ◼   ► slightly different to regular but i have [TS]

00:05:27 ◼   ► I I want to come back to this in a [TS]

00:05:28 ◼   ► minute but there was one thing like you [TS]

00:05:29 ◼   ► saying about getting sick as a as a [TS]

00:05:32 ◼   ► teacher which makes sense [TS]

00:05:33 ◼   ► no sitting in the doctor's like Howard [TS]

00:05:35 ◼   ► doctors how how are they alive like all [TS]

00:05:41 ◼   ► day they are seeing sick people right I [TS]

00:05:44 ◼   ► don't understand how dr. stay healthy [TS]

00:05:47 ◼   ► I mean I'd be curious to know but my [TS]

00:05:51 ◼   ► presumption is that they don't my [TS]

00:05:53 ◼   ► presumption is that doctors are are in [TS]

00:05:55 ◼   ► an even worse position than teachers are [TS]

00:05:57 ◼   ► I bet doctors take an enormous amount of [TS]

00:05:59 ◼   ► sick time like they get sick much more [TS]

00:06:01 ◼   ► than the general population they just [TS]

00:06:03 ◼   ► have to it they cannot button and then I [TS]

00:06:05 ◼   ► wonder is this some kind of like special [TS]

00:06:07 ◼   ► medication to take it they keep the good [TS]

00:06:10 ◼   ► stuff themselves do the cure all ills [TS]

00:06:14 ◼   ► yeah and that's one of the things that [TS]

00:06:15 ◼   ► you get with your doctor's license is [TS]

00:06:17 ◼   ► awesome is also initiation into the [TS]

00:06:18 ◼   ► Brotherhood of good medicine link when [TS]

00:06:20 ◼   ► tell anybody else about like to give you [TS]

00:06:23 ◼   ► a little note and you could give you a [TS]

00:06:24 ◼   ► brown envelope [TS]

00:06:25 ◼   ► so you just take one of these one time [TS]

00:06:27 ◼   ► you set that but i think the general [TS]

00:06:31 ◼   ► population feels like Oh doctors don't [TS]

00:06:33 ◼   ► seem like they're sick but it's a [TS]

00:06:34 ◼   ► selection bias because you're only able [TS]

00:06:36 ◼   ► to make an appointment with the doctor [TS]

00:06:38 ◼   ► when they're there right so you always [TS]

00:06:40 ◼   ► see the doctor when the doctor is [TS]

00:06:41 ◼   ► healthy and you feel like why doctors [TS]

00:06:42 ◼   ► are always healthy how are they not take [TS]

00:06:43 ◼   ► all the time I bet they actually are [TS]

00:06:45 ◼   ► they have to be its she has to be like [TS]

00:06:48 ◼   ► that you can't not then they see sick [TS]

00:06:50 ◼   ► people like that is all they do they [TS]

00:06:52 ◼   ► just talked to sick people they touch [TS]

00:06:54 ◼   ► sick people look but don't touch people [TS]

00:07:00 ◼   ► most of the time [TS]

00:07:01 ◼   ► 11 let's move on this is this is getting [TS]

00:07:04 ◼   ► too much that you're looking at staying [TS]

00:07:06 ◼   ► in bed [TS]

00:07:07 ◼   ► one of the things i think of I've [TS]

00:07:10 ◼   ► realized this time more than ever it's [TS]

00:07:12 ◼   ► kind of a like I am in the kind of [TS]

00:07:14 ◼   ► situation I men from from a [TS]

00:07:16 ◼   ► self-employed perspective I kind of work [TS]

00:07:19 ◼   ► in a small company right like does this [TS]

00:07:21 ◼   ► mean Stephen and there's a bunch of [TS]

00:07:22 ◼   ► other people who do multiple different [TS]

00:07:25 ◼   ► things you know like hosts and we have [TS]

00:07:27 ◼   ► people that help out over things kind of [TS]

00:07:29 ◼   ► like the hosts take on something [TS]

00:07:30 ◼   ► additional responsibilities depend on [TS]

00:07:31 ◼   ► the shows that they do but it hasn't [TS]

00:07:34 ◼   ► been an issue for me um people filled in [TS]

00:07:37 ◼   ► for me that kind of stuff and it's been [TS]

00:07:40 ◼   ► nice to know that like i have this [TS]

00:07:42 ◼   ► system around me that I didn't really [TS]

00:07:44 ◼   ► know before cuz I've never needed it or [TS]

00:07:46 ◼   ► felt like I needed to use it feels like [TS]

00:07:49 ◼   ► we're all everybody's always kind of [TS]

00:07:50 ◼   ► helping each other out like you find [TS]

00:07:52 ◼   ► busy with something or Stephen busy with [TS]

00:07:54 ◼   ► something or whatever we might step in [TS]

00:07:56 ◼   ► for each other but this has been like a [TS]

00:07:58 ◼   ► week of me just not doing anything and [TS]

00:08:00 ◼   ► its last I checked the business and [TS]

00:08:04 ◼   ► crumbled to pieces [TS]

00:08:05 ◼   ► you know yeah this is your first test of [TS]

00:08:09 ◼   ► a bit of a support system [TS]

00:08:10 ◼   ► yeah with the tiny company that you have [TS]

00:08:13 ◼   ► built and its really nice to know that [TS]

00:08:15 ◼   ► it's worked which made me think of you [TS]

00:08:17 ◼   ► all up there in your little ivory tower [TS]

00:08:21 ◼   ► of 10 what do you do when you get sick [TS]

00:08:26 ◼   ► I mean the answer is I don't work and [TS]

00:08:30 ◼   ► everything comes to an absolute grinding [TS]

00:08:33 ◼   ► halt like this there's no there's no way [TS]

00:08:36 ◼   ► around that it's actually just i was i [TS]

00:08:40 ◼   ► was pretty sick for a couple days a few [TS]

00:08:42 ◼   ► weeks ago and it was a similar thing [TS]

00:08:45 ◼   ► like okay well nothing's going to happen [TS]

00:08:48 ◼   ► now and nothing I can do about that is [TS]

00:08:51 ◼   ► totally fine [TS]

00:08:52 ◼   ► yeah i think it's maybe less of an issue [TS]

00:08:54 ◼   ► because of the way that local businesses [TS]

00:08:56 ◼   ► are made up right yeah the way that our [TS]

00:08:58 ◼   ► business works in like with the show [TS]

00:09:00 ◼   ► this has to continue to be made for [TS]

00:09:03 ◼   ► money to be made right because of the [TS]

00:09:05 ◼   ► way that the our advertising comes in [TS]

00:09:07 ◼   ► but it's different with YouTube right [TS]

00:09:09 ◼   ► the videos that are there not doesn't [TS]

00:09:11 ◼   ► make as much money as if you're putting [TS]

00:09:13 ◼   ► out new ones but they still generate [TS]

00:09:14 ◼   ► money [TS]

00:09:15 ◼   ► yeah the that is definitely one thing [TS]

00:09:18 ◼   ► that I like about having the youtube [TS]

00:09:21 ◼   ► videos up on YouTube is it provides a [TS]

00:09:24 ◼   ► certain amount of semi passive income i [TS]

00:09:29 ◼   ► haven't tested i haven't tested too long [TS]

00:09:31 ◼   ► i mean there has to be there has to be [TS]

00:09:33 ◼   ► some kind of half-life for if I don't [TS]

00:09:37 ◼   ► upload videos in a year the the average [TS]

00:09:40 ◼   ► daily views have to be going down i [TS]

00:09:42 ◼   ► think the worst thing you could do is [TS]

00:09:44 ◼   ► think about trying to test that you [TS]

00:09:46 ◼   ► pushed it too far for like a year [TS]

00:09:49 ◼   ► yeah if I'm sick [TS]

00:09:54 ◼   ► it's not really a huge deal because I [TS]

00:09:59 ◼   ► intentionally try to remove as many [TS]

00:10:01 ◼   ► deadlines from my business as possible [TS]

00:10:04 ◼   ► which is one of the reasons why cortex [TS]

00:10:07 ◼   ► is always slightly annoying to me [TS]

00:10:08 ◼   ► because you and your schedules and your [TS]

00:10:10 ◼   ► deadlines it's like what is this thing [TS]

00:10:12 ◼   ► in my life I have to be here at a time [TS]

00:10:14 ◼   ► it's got it like Mike you know you're [TS]

00:10:16 ◼   ► just so insistent about this because [TS]

00:10:18 ◼   ► everything else is likely that you know [TS]

00:10:21 ◼   ► hello internet will get out when it [TS]

00:10:22 ◼   ► comes out when the video available when [TS]

00:10:25 ◼   ► it's done you know like that's that's [TS]

00:10:26 ◼   ► how I try to arrange things I feel like [TS]

00:10:28 ◼   ► you must have known that this was going [TS]

00:10:30 ◼   ► to be the case when we started this or [TS]

00:10:32 ◼   ► at least you feel you thought you could [TS]

00:10:34 ◼   ► change me [TS]

00:10:35 ◼   ► yeah i don't i don't know what i was [TS]

00:10:37 ◼   ► thinking back then i was probably sick [TS]

00:10:38 ◼   ► when we first started talking about [TS]

00:10:40 ◼   ► doing this and that's how you got me to [TS]

00:10:41 ◼   ► agree there's something I think about is [TS]

00:10:43 ◼   ► is like I'm just I'm just really aware [TS]

00:10:44 ◼   ► that deadlines and me we don't get along [TS]

00:10:47 ◼   ► I know they're I know there's a whole [TS]

00:10:49 ◼   ► very large group of people who always [TS]

00:10:51 ◼   ► talk about how they can possibly get [TS]

00:10:53 ◼   ► anything done unless they have deadlines [TS]

00:10:55 ◼   ► to motivate them and I find that I am [TS]

00:10:57 ◼   ► just the absolute reverse that the more [TS]

00:11:00 ◼   ► deadlines there are in my life the less [TS]

00:11:03 ◼   ► i end up tending to work like deadlines [TS]

00:11:05 ◼   ► are anti motivators for me [TS]

00:11:07 ◼   ► oh I hate deadlines but I don't think of [TS]

00:11:09 ◼   ► the schedules and deadlines it doesn't [TS]

00:11:11 ◼   ► deadlines eat got sponsors you got [TS]

00:11:14 ◼   ► people waiting for you there deadlines [TS]

00:11:16 ◼   ► deadlines built into that [TS]

00:11:17 ◼   ► yeah i mean i can see why you would seem [TS]

00:11:19 ◼   ► like that but to me it's just the [TS]

00:11:21 ◼   ► knowing that if i didn't have these [TS]

00:11:22 ◼   ► things on a calendar there would never [TS]

00:11:24 ◼   ► be anything them that's that's a bit of [TS]

00:11:26 ◼   ► a that's a bit of a different thing but [TS]

00:11:28 ◼   ► but anyway like I guess the point that I [TS]

00:11:31 ◼   ► was just trying to get it like this is [TS]

00:11:32 ◼   ► this sort of goes along with being sick [TS]

00:11:34 ◼   ► and one of the best changes i made for [TS]

00:11:39 ◼   ► my own psychological life in the history [TS]

00:11:43 ◼   ► of my own self employment here was when [TS]

00:11:45 ◼   ► patreon bought out subbable which was [TS]

00:11:48 ◼   ► the platform that was previously using [TS]

00:11:50 ◼   ► to do crowdfunding when that transition [TS]

00:11:53 ◼   ► happen i had an opportunity to change [TS]

00:11:55 ◼   ► from automatic monthly billing of the [TS]

00:12:01 ◼   ► people who are supporting my youtube [TS]

00:12:02 ◼   ► channel to changing that too only [TS]

00:12:05 ◼   ► manually building them when i actually [TS]

00:12:09 ◼   ► upload what I considered to be a quote [TS]

00:12:12 ◼   ► real video whatever that happens in my [TS]

00:12:14 ◼   ► head and I can see how much that that [TS]

00:12:17 ◼   ► will help you and I mean here's the [TS]

00:12:19 ◼   ► thing like like there is there is no [TS]

00:12:21 ◼   ► doubt that i made more money under the [TS]

00:12:23 ◼   ► old system preferences like [TS]

00:12:25 ◼   ► month-by-month like you're automatically [TS]

00:12:27 ◼   ► building someone but holy God that just [TS]

00:12:30 ◼   ► add an enormous amount of stress and [TS]

00:12:33 ◼   ► anxiety to my life that I really I [TS]

00:12:35 ◼   ► really did not want and and so like like [TS]

00:12:39 ◼   ► man that was I debated it for a little [TS]

00:12:42 ◼   ► while whether or not to make that change [TS]

00:12:43 ◼   ► and I am so happy I made that change [TS]

00:12:46 ◼   ► because it just it felt like it [TS]

00:12:47 ◼   ► eliminated this car [TS]

00:12:49 ◼   ► instant deadline for my life it made [TS]

00:12:51 ◼   ► every summer feel really guilty if i was [TS]

00:12:54 ◼   ► traveling with family instead of working [TS]

00:12:55 ◼   ► on other stuff because you just know [TS]

00:12:57 ◼   ► like man when the 30th rolls around [TS]

00:12:58 ◼   ► people are going to get billed whether [TS]

00:13:00 ◼   ► you made something or not like if you [TS]

00:13:02 ◼   ► got it up in time and it's just hated [TS]

00:13:04 ◼   ► that so I am so happy to have it this [TS]

00:13:06 ◼   ► way now did you feel kind of guilty [TS]

00:13:09 ◼   ► well i mean if people knew what they [TS]

00:13:11 ◼   ► like there was no guarantee that there [TS]

00:13:13 ◼   ► was a video being made [TS]

00:13:15 ◼   ► yeah yeah it's like guilt with guilt is [TS]

00:13:17 ◼   ► not the correct feeling it was just a [TS]

00:13:19 ◼   ► constant source of anxiety [TS]

00:13:21 ◼   ► yeah and we've we've talked about this [TS]

00:13:23 ◼   ► before right which is that when you were [TS]

00:13:24 ◼   ► working for yourself it is very hard to [TS]

00:13:26 ◼   ► separate when you're working from when [TS]

00:13:29 ◼   ► you're not working in a personal time [TS]

00:13:31 ◼   ► from the business time it's very hard to [TS]

00:13:33 ◼   ► do anyway which is almost certainly why [TS]

00:13:35 ◼   ► when you were laying in bed [TS]

00:13:37 ◼   ► partly on death's door part of you was [TS]

00:13:39 ◼   ► also thinking this is kind of nice [TS]

00:13:41 ◼   ► because i'm forced to not work [TS]

00:13:43 ◼   ► yeah like something else is forcing you [TS]

00:13:45 ◼   ► to let go there was nothing I could do [TS]

00:13:48 ◼   ► so it's like you can just not worry [TS]

00:13:49 ◼   ► about it for a few days because you have [TS]

00:13:51 ◼   ► no option [TS]

00:13:52 ◼   ► I can't get up and try and go to that [TS]

00:13:54 ◼   ► computer you will fold out before you [TS]

00:13:56 ◼   ► get there you're gonna make a mess you [TS]

00:13:58 ◼   ► know it's gonna be awful and and so when [TS]

00:14:04 ◼   ► the building was just monthly anytime [TS]

00:14:09 ◼   ► like as soon as the first of the month [TS]

00:14:11 ◼   ► rolled around I just always had this [TS]

00:14:13 ◼   ► anxious feeling of like I have to try to [TS]

00:14:15 ◼   ► get something up now and until I have [TS]

00:14:18 ◼   ► something up in this month it made it [TS]

00:14:20 ◼   ► just impossible to not be thinking about [TS]

00:14:23 ◼   ► work and not in a knot like a productive [TS]

00:14:25 ◼   ► way like Oh on this amazing machine like [TS]

00:14:27 ◼   ► doing all this work because i have this [TS]

00:14:29 ◼   ► gun to my head every month it was just [TS]

00:14:31 ◼   ► horrific unwelcome stress-inducing [TS]

00:14:34 ◼   ► anxiety and then in situations like what [TS]

00:14:37 ◼   ► we're talking about now if there was a [TS]

00:14:39 ◼   ► time when I just couldn't work or like [TS]

00:14:41 ◼   ► family needed me or wanted me to be [TS]

00:14:43 ◼   ► available or was sick or something it [TS]

00:14:44 ◼   ► was just awful like I really hated it so [TS]

00:14:46 ◼   ► his the case i was very happy to switch [TS]

00:14:49 ◼   ► to a system is like I will make less [TS]

00:14:51 ◼   ► money under this new system and i will [TS]

00:14:52 ◼   ► be so much happier [TS]

00:14:54 ◼   ► let me tell you the the real benefit for [TS]

00:14:58 ◼   ► this illness though because I mama on [TS]

00:15:01 ◼   ► the diet right now [TS]

00:15:02 ◼   ► right and control it better now yeah [TS]

00:15:04 ◼   ► lost six pounds this week illness is [TS]

00:15:07 ◼   ► great for weight loss i have also found [TS]

00:15:08 ◼   ► yeah i am sitting proud moment on the [TS]

00:15:13 ◼   ► scales and he weighed myself yesterday I [TS]

00:15:16 ◼   ► was like yes illness way to go with this [TS]

00:15:19 ◼   ► is amazing i should get infected more [TS]

00:15:21 ◼   ► often so proud of you [TS]

00:15:24 ◼   ► well yeah if it brought me and many [TS]

00:15:27 ◼   ► weeks ahead i'm very happy about that [TS]

00:15:30 ◼   ► and I hope that I can keep this this way [TS]

00:15:33 ◼   ► as it is [TS]

00:15:35 ◼   ► Thank You illness it'll come right back [TS]

00:15:38 ◼   ► this episode of cortex is brought to you [TS]

00:15:40 ◼   ► by Squarespace start building your [TS]

00:15:42 ◼   ► website today at squarespace.com enter [TS]

00:15:45 ◼   ► the offer code cortex and check out to [TS]

00:15:47 ◼   ► get ten percent off you know Squarespace [TS]

00:15:50 ◼   ► they're the ones that let you build a [TS]

00:15:52 ◼   ► professional-looking site regardless of [TS]

00:15:56 ◼   ► your skill level [TS]

00:15:57 ◼   ► no coding required they have intuitive [TS]

00:16:00 ◼   ► easy-to-use tools that make your website [TS]

00:16:03 ◼   ► look and feel exactly how you want i [TS]

00:16:06 ◼   ► know when i moved cgpgrey dot-com to [TS]

00:16:08 ◼   ► squarespace I was pretty happy with the [TS]

00:16:10 ◼   ► way i could tweak it to get it to be [TS]

00:16:13 ◼   ► just the right shade of gray that I [TS]

00:16:15 ◼   ► wanted [TS]

00:16:15 ◼   ► Squarespace uses state-of-the-art [TS]

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00:16:26 ◼   ► people and some of the most respected [TS]

00:16:27 ◼   ► brands in the world their templates are [TS]

00:16:31 ◼   ► stunning and in this modern age they all [TS]

00:16:34 ◼   ► have responsive design which is super [TS]

00:16:37 ◼   ► important [TS]

00:16:38 ◼   ► it means if you look at the squarespace [TS]

00:16:39 ◼   ► site on your gigantic 27-inch imac or [TS]

00:16:43 ◼   ► your iPad pro or your iphone 5 it's [TS]

00:16:48 ◼   ► going to look fine across all over those [TS]

00:16:50 ◼   ► sizes is going to scale to the size of [TS]

00:16:53 ◼   ► the screen you don't want to have to [TS]

00:16:55 ◼   ► design totally separate website for each [TS]

00:16:57 ◼   ► and every signs that's crazy [TS]

00:16:59 ◼   ► Squarespace just handles it for you [TS]

00:17:01 ◼   ► Squarespace has a ton more features [TS]

00:17:03 ◼   ► twenty four seven support with live chat [TS]

00:17:05 ◼   ► and email they have teams around the [TS]

00:17:07 ◼   ► world so there's always someone on call [TS]

00:17:10 ◼   ► they have a commerce platforms you can [TS]

00:17:12 ◼   ► add store to your site you can build [TS]

00:17:15 ◼   ► great looking [TS]

00:17:16 ◼   ► the single page website if you want to [TS]

00:17:17 ◼   ► have a portfolio if you are a developer [TS]

00:17:20 ◼   ► and you really want to get in things you [TS]

00:17:22 ◼   ► can check out their dev platform which [TS]

00:17:25 ◼   ► lets you monkey around with the code if [TS]

00:17:27 ◼   ► you are so brave so start a trial today [TS]

00:17:29 ◼   ► with no credit card required and begin [TS]

00:17:32 ◼   ► building your website immediately just [TS]

00:17:35 ◼   ► go to squarespace.com to get started and [TS]

00:17:39 ◼   ► when you decide after that free trial [TS]

00:17:42 ◼   ► that you're going to keep using [TS]

00:17:43 ◼   ► Squarespace would you almost certainly [TS]

00:17:44 ◼   ► are because they're great [TS]

00:17:46 ◼   ► please make sure to use the offer code [TS]

00:17:47 ◼   ► cortex to get ten percent off your first [TS]

00:17:50 ◼   ► purchase and to show your support for [TS]

00:17:53 ◼   ► this show we thank Squarespace for their [TS]

00:17:55 ◼   ► support of cortex and all of the great [TS]

00:17:58 ◼   ► shows on real afm Squarespace you should [TS]

00:18:01 ◼   ► so you hit a milestone i think it was [TS]

00:18:04 ◼   ► last week sometime and you you cross 2 [TS]

00:18:08 ◼   ► million YouTube subscribers [TS]

00:18:10 ◼   ► yeah just a course congratulations like [TS]

00:18:12 ◼   ► I have and will congratulate you but you [TS]

00:18:15 ◼   ► see it's something like that do you [TS]

00:18:17 ◼   ► is it a badge of honor 2 million i I'm [TS]

00:18:21 ◼   ► glad the numbers going up once you hit [TS]

00:18:23 ◼   ► one but 1,000,000 hooray but like then [TS]

00:18:25 ◼   ► he is it like the next one is it five [TS]

00:18:26 ◼   ► like always every million as exciting as [TS]

00:18:29 ◼   ► the first million if I could start over [TS]

00:18:32 ◼   ► again I would celebrate every doubling [TS]

00:18:35 ◼   ► from one subscriber that's what we do [TS]

00:18:40 ◼   ► manorville celebration just at the [TS]

00:18:43 ◼   ► beginning though [TS]

00:18:44 ◼   ► yeah it's that it starts to get sad [TS]

00:18:46 ◼   ► quite quickly [TS]

00:18:48 ◼   ► that's me feels like the much more [TS]

00:18:49 ◼   ► natural celebration point is a doubling [TS]

00:18:51 ◼   ► doubling its not based on any number [TS]

00:18:53 ◼   ► system is just it's ok you have twice as [TS]

00:18:55 ◼   ► many as you had last time that you had [TS]

00:18:57 ◼   ► the celebration that's that seems like [TS]

00:18:59 ◼   ► the way it should be [TS]

00:19:00 ◼   ► but this is not to belittle two million [TS]

00:19:02 ◼   ► right because that is like cave is one [TS]

00:19:04 ◼   ► of those numbers you know that you can't [TS]

00:19:07 ◼   ► even comprehend [TS]

00:19:09 ◼   ► yeah it just means nothing it's just so [TS]

00:19:11 ◼   ► big like okay it's a population right [TS]

00:19:13 ◼   ► it's not even a number at this point [TS]

00:19:15 ◼   ► like you can't group that amount of [TS]

00:19:17 ◼   ► people together [TS]

00:19:18 ◼   ► look it's it's incredible number but [TS]

00:19:21 ◼   ► it's like you know it's the whole thing [TS]

00:19:22 ◼   ► you end up getting and I had this a lot [TS]

00:19:26 ◼   ► when working in finance you get numb to [TS]

00:19:28 ◼   ► know [TS]

00:19:28 ◼   ► was after your around big numbers for a [TS]

00:19:30 ◼   ► while I didn't you see these huge [TS]

00:19:32 ◼   ► numbers and it doesn't really mean [TS]

00:19:33 ◼   ► anything anymore [TS]

00:19:34 ◼   ► can you work in a bank so you must have [TS]

00:19:37 ◼   ► just seen numbers with crazy zeros on [TS]

00:19:40 ◼   ► the end of them [TS]

00:19:40 ◼   ► yeah okay billion here a billion there [TS]

00:19:43 ◼   ► it starts adding up to be real money [TS]

00:19:45 ◼   ► after a while like I just wanted because [TS]

00:19:47 ◼   ► obviously i imagine that when you hit 1 [TS]

00:19:49 ◼   ► million that was a real cause for [TS]

00:19:51 ◼   ► celebration [TS]

00:19:52 ◼   ► I've got to imagine that must have felt [TS]

00:19:54 ◼   ► like you really achieved something [TS]

00:19:57 ◼   ► ok so yes and no but this this starts to [TS]

00:20:02 ◼   ► get into some of the particulars about [TS]

00:20:05 ◼   ► like the way you tube does this and so [TS]

00:20:09 ◼   ► yes I was super glad to hit a million [TS]

00:20:12 ◼   ► subscribers but it's been very clear [TS]

00:20:17 ◼   ► over the time that I've been doing this [TS]

00:20:20 ◼   ► that I don't know you YouTube algorithms [TS]

00:20:24 ◼   ► or like the way the system works has [TS]

00:20:27 ◼   ► changed and so it's very hard to have a [TS]

00:20:29 ◼   ► real idea of this thing that I have a [TS]

00:20:33 ◼   ► million of now is the same as when I had [TS]

00:20:36 ◼   ► 200,000 of it just x 5 yeah like I don't [TS]

00:20:40 ◼   ► know how much you can explain this but [TS]

00:20:42 ◼   ► the longer that mean you've been working [TS]

00:20:44 ◼   ► together the more attention i paid to [TS]

00:20:46 ◼   ► youtube I watch my youtube videos and I [TS]

00:20:48 ◼   ► just pay more attention to what kind of [TS]

00:20:50 ◼   ► going on there who and I look at [TS]

00:20:52 ◼   ► people's numbers more and your numbers [TS]

00:20:56 ◼   ► seem very atypical to what I see with [TS]

00:21:00 ◼   ► other people you know I don't watch very [TS]

00:21:02 ◼   ► much youtube so you need to explain to [TS]

00:21:03 ◼   ► hear what you mean by that [TS]

00:21:05 ◼   ► so like you have two million YouTube [TS]

00:21:07 ◼   ► subscribers em and your videos very [TS]

00:21:10 ◼   ► frequently top 1 million and more you [TS]

00:21:14 ◼   ► put out a video and it's like a million [TS]

00:21:17 ◼   ► or two million views [TS]

00:21:18 ◼   ► you know depending on how popular the [TS]

00:21:20 ◼   ► video gets you have something up way [TS]

00:21:22 ◼   ► more than that but on average it seems [TS]

00:21:25 ◼   ► like it you get at least fifty percent [TS]

00:21:27 ◼   ► that number [TS]

00:21:28 ◼   ► yeah i'd say like a million feels like [TS]

00:21:30 ◼   ► an average video [TS]

00:21:32 ◼   ► yeah if I got if I got lower than [TS]

00:21:34 ◼   ► 800,000 I'd be sad if i get more than [TS]

00:21:37 ◼   ► one [TS]

00:21:37 ◼   ► half million I'd be I'd be pleasantly [TS]

00:21:39 ◼   ► surprised so like a million is like your [TS]

00:21:42 ◼   ► average right looking at that but I look [TS]

00:21:45 ◼   ► at people now and I see like two million [TS]

00:21:47 ◼   ► subscribers hundred thousand views like [TS]

00:21:50 ◼   ► 200,000 views are half a million who or [TS]

00:21:53 ◼   ► icy like someone was 16 million [TS]

00:21:56 ◼   ► subscribers and the videos get three [TS]

00:21:58 ◼   ► million views or people that have the [TS]

00:22:01 ◼   ► same subscribers you and their videos [TS]

00:22:03 ◼   ► are like in the tens of thousands and I [TS]

00:22:05 ◼   ► don't feel like I fully understand how [TS]

00:22:08 ◼   ► shoot works [TS]

00:22:10 ◼   ► yeah because I know as a person coming [TS]

00:22:12 ◼   ► to youtube if i click that subscribe [TS]

00:22:14 ◼   ► button [TS]

00:22:15 ◼   ► I want to watch the majority of videos [TS]

00:22:18 ◼   ► that are going to come in like I don't [TS]

00:22:20 ◼   ► subscribe to a lot of channels there [TS]

00:22:22 ◼   ► somewhere i subscribe to them and I pick [TS]

00:22:23 ◼   ► and choose but it just seems that there [TS]

00:22:27 ◼   ► is a real kind of disparity amongst the [TS]

00:22:31 ◼   ► accounts that i look at between what [TS]

00:22:34 ◼   ► those two numbers mean in a way that [TS]

00:22:37 ◼   ► doesn't really seem to make sense in my [TS]

00:22:39 ◼   ► brain like because I'm coming at it from [TS]

00:22:41 ◼   ► podcast it's and it's even harder to [TS]

00:22:43 ◼   ► tell subscribes and downloads and [TS]

00:22:45 ◼   ► podcasting but our numbers stay pretty [TS]

00:22:47 ◼   ► stable and that really doesn't seem to [TS]

00:22:49 ◼   ► be the way that YouTube works at all [TS]

00:22:52 ◼   ► when i started with YouTube it was very [TS]

00:22:54 ◼   ► clear with a subscriber meant it meant [TS]

00:22:58 ◼   ► someone had pressed that button and the [TS]

00:23:00 ◼   ► way youtube was set up when that person [TS]

00:23:02 ◼   ► went back to YouTube they would see a [TS]

00:23:04 ◼   ► list of all of the channels that they [TS]

00:23:06 ◼   ► had subscribed to and the newest video [TS]

00:23:08 ◼   ► from those channels so it's very very [TS]

00:23:11 ◼   ► obvious and very easy to see new stuff [TS]

00:23:14 ◼   ► as it was coming in but over time into [TS]

00:23:18 ◼   ► the annoyance of the great many people [TS]

00:23:20 ◼   ► youtube like every other company that [TS]

00:23:22 ◼   ► does this kind of thing has facebook [TS]

00:23:25 ◼   ► eyes the experience meaning that you [TS]

00:23:30 ◼   ► might like on facebook you might follow [TS]

00:23:33 ◼   ► people but Facebook is in the business [TS]

00:23:35 ◼   ► of deciding for you what you want to see [TS]

00:23:39 ◼   ► and so they use algorithms to determine [TS]

00:23:42 ◼   ► oh you seem to interact with this person [TS]

00:23:44 ◼   ► a lot so we're going to show you more of [TS]

00:23:46 ◼   ► their stuff and you and you don't see [TS]

00:23:48 ◼   ► you don't interact with this person as [TS]

00:23:50 ◼   ► much so we're going to show [TS]

00:23:51 ◼   ► you less like Facebook does that YouTube [TS]

00:23:54 ◼   ► does that I'm getting the impression [TS]

00:23:56 ◼   ► from some angry people on Twitter that [TS]

00:23:58 ◼   ► twitter has made some motions in the [TS]

00:23:59 ◼   ► past few days towards this this is like [TS]

00:24:02 ◼   ► an inevitable law of large media [TS]

00:24:05 ◼   ► companies that they they want to switch [TS]

00:24:08 ◼   ► from systems where you are telling them [TS]

00:24:10 ◼   ► how you want to see things two systems [TS]

00:24:12 ◼   ► where they are algorithmically [TS]

00:24:14 ◼   ► determining for you [TS]

00:24:17 ◼   ► what you're going to see and so now when [TS]

00:24:20 ◼   ► people log onto youtube there's the they [TS]

00:24:22 ◼   ► have a things collect what to watch and [TS]

00:24:24 ◼   ► that is YouTube's suggestions about what [TS]

00:24:27 ◼   ► you want to see i'm going to say that [TS]

00:24:29 ◼   ► that what to watch [TS]

00:24:30 ◼   ► I do watch a lot of videos that come [TS]

00:24:32 ◼   ► from that the algorithm does work like I [TS]

00:24:36 ◼   ► find lots of videos that i want to see [TS]

00:24:38 ◼   ► from that suggestion [TS]

00:24:41 ◼   ► oh yeah don't get me wrong youtube has [TS]

00:24:44 ◼   ► some incredibly smart people working on [TS]

00:24:49 ◼   ► that algorithm [TS]

00:24:51 ◼   ► have you heard of google yeah it's like [TS]

00:24:53 ◼   ► I'm not saying that it's bad and what it [TS]

00:24:56 ◼   ► does [TS]

00:24:57 ◼   ► I'm just saying it's a different system [TS]

00:24:59 ◼   ► and i genuinely think that for something [TS]

00:25:02 ◼   ► like YouTube you can argue that it's a [TS]

00:25:04 ◼   ► better system do I like it better as a [TS]

00:25:06 ◼   ► creator [TS]

00:25:07 ◼   ► no but does your average viewer probably [TS]

00:25:11 ◼   ► watch more YouTube because of their [TS]

00:25:13 ◼   ► algorithmic system they have to I'd be [TS]

00:25:16 ◼   ► shocked if if they don't [TS]

00:25:18 ◼   ► youtube is obsessed with this notion of [TS]

00:25:20 ◼   ► watch time like how much time do people [TS]

00:25:22 ◼   ► spend on the site and he dedicate [TS]

00:25:25 ◼   ► enormous computing resources and a/b [TS]

00:25:28 ◼   ► testing and all kinds of stuff to figure [TS]

00:25:30 ◼   ► out like what videos keep people on the [TS]

00:25:33 ◼   ► site longer so I do not doubt in the [TS]

00:25:35 ◼   ► slightest that it is effective but [TS]

00:25:37 ◼   ► because of that the way I view the [TS]

00:25:40 ◼   ► subscriber button now is not go this [TS]

00:25:43 ◼   ► person has subscribed to my channel and [TS]

00:25:46 ◼   ► they will see every one of my videos [TS]

00:25:49 ◼   ► the subscriber button now is you sending [TS]

00:25:53 ◼   ► a signal to the algorithm and the [TS]

00:25:57 ◼   ► algorithm is going to decide how [TS]

00:25:59 ◼   ► important it considers that signal to be [TS]

00:26:00 ◼   ► and so I mean my guess is that when you [TS]

00:26:04 ◼   ► see [TS]

00:26:04 ◼   ► some really weird subscriber numbers [TS]

00:26:07 ◼   ► like you do sometimes come across people [TS]

00:26:09 ◼   ► who seem to have subscribers in the [TS]

00:26:11 ◼   ► millions and view counts in like the [TS]

00:26:13 ◼   ► tens or twenties thousands and it's like [TS]

00:26:16 ◼   ► what is that like what's going on there [TS]

00:26:18 ◼   ► and I think that's a case of the [TS]

00:26:21 ◼   ► algorithm has decided that the people [TS]

00:26:23 ◼   ► who have subscribed to this channel are [TS]

00:26:25 ◼   ► not actually interested in seeing this [TS]

00:26:28 ◼   ► channels videos that's what's happening [TS]

00:26:30 ◼   ► there [TS]

00:26:31 ◼   ► that's why i put just very little mental [TS]

00:26:36 ◼   ► emphasis now on those subscriber numbers [TS]

00:26:38 ◼   ► like it's interesting i'm glad when it [TS]

00:26:40 ◼   ► goes up [TS]

00:26:42 ◼   ► it's notable when I cross a big barrier [TS]

00:26:44 ◼   ► but I used to be super obsessed with the [TS]

00:26:46 ◼   ► subscriber numbers because it used to [TS]

00:26:48 ◼   ► mean like when i press that publish [TS]

00:26:50 ◼   ► button X number of people are going to [TS]

00:26:53 ◼   ► see this as a new thing and now i know [TS]

00:26:56 ◼   ► that when i press that button [TS]

00:26:58 ◼   ► what really happens is almost certainly [TS]

00:27:00 ◼   ► youtube just like Facebook does is like [TS]

00:27:04 ◼   ► testing with a random subsection of the [TS]

00:27:06 ◼   ► number of people who subscribe to me to [TS]

00:27:08 ◼   ► see how many people click on it and then [TS]

00:27:10 ◼   ► based on that it might recommend the [TS]

00:27:12 ◼   ► video to a larger subsection of the [TS]

00:27:14 ◼   ► number of people who subscribe to me [TS]

00:27:15 ◼   ► like that's kind of what I presume is [TS]

00:27:16 ◼   ► going on behind you know background and [TS]

00:27:19 ◼   ► that's just a totally different feeling [TS]

00:27:21 ◼   ► that like man when i press this button 2 [TS]

00:27:23 ◼   ► million people are going to see a thing [TS]

00:27:25 ◼   ► that's not what happens and so it makes [TS]

00:27:27 ◼   ► that two million number feel very [TS]

00:27:29 ◼   ► different now it's almost like that [TS]

00:27:31 ◼   ► number is and a theoretical upper [TS]

00:27:34 ◼   ► threshold of market exposure i think [TS]

00:27:37 ◼   ► that's that's where the subscriber [TS]

00:27:38 ◼   ► number is in some ways so if the numbers [TS]

00:27:40 ◼   ► going up it's an indication to you there [TS]

00:27:43 ◼   ► are more people to see it potentially to [TS]

00:27:46 ◼   ► see it yeah but its day these things do [TS]

00:27:48 ◼   ► not move in correlation to each other [TS]

00:27:50 ◼   ► they don't necessarily move a [TS]

00:27:51 ◼   ► correlation to each other now yeah I i [TS]

00:27:53 ◼   ► can very easily imagine that the that [TS]

00:27:56 ◼   ► some channels would have a situation [TS]

00:27:57 ◼   ► where people love to subscribe to that [TS]

00:27:59 ◼   ► channel but the algorithm consistently [TS]

00:28:01 ◼   ► learned like okay but they don't [TS]

00:28:02 ◼   ► actually interact with the videos in the [TS]

00:28:05 ◼   ► way that I expect and so I just want [TS]

00:28:06 ◼   ► every show them very many videos from [TS]

00:28:08 ◼   ► this channel like other stuff will [TS]

00:28:09 ◼   ► always take over because what it seemed [TS]

00:28:11 ◼   ► seeming to be coming clear to me that [TS]

00:28:14 ◼   ► doesn't really seem to be like a [TS]

00:28:16 ◼   ► plentiful threshold [TS]

00:28:18 ◼   ► that you have to hit two hit a certain [TS]

00:28:20 ◼   ► level like if you cross a million then [TS]

00:28:24 ◼   ► your views one will always be X could do [TS]

00:28:28 ◼   ► it doesn't feel like that makes any [TS]

00:28:29 ◼   ► sense it's just so confusing to me [TS]

00:28:31 ◼   ► because it must mean is it was you do [TS]

00:28:34 ◼   ► you know where the people are coming [TS]

00:28:36 ◼   ► from like I don't know what YouTube [TS]

00:28:37 ◼   ► statistics are like I do you know that [TS]

00:28:39 ◼   ► like a lot of these people aren't [TS]

00:28:42 ◼   ► subscribers and you're actually getting [TS]

00:28:44 ◼   ► a lot of like in bed watches from [TS]

00:28:47 ◼   ► whatever Daily Mail website or something [TS]

00:28:50 ◼   ► the YouTube analytics are pretty good [TS]

00:28:51 ◼   ► that they give you some sense of if [TS]

00:28:54 ◼   ► people are coming from external sites [TS]

00:28:56 ◼   ► there's always the issue of anyone who [TS]

00:29:00 ◼   ► runs analytics programs knows that you [TS]

00:29:01 ◼   ► have this is big catch-all category like [TS]

00:29:04 ◼   ► direct referrals where you have no idea [TS]

00:29:06 ◼   ► like really where the person came from [TS]

00:29:07 ◼   ► you just know that they hit a URL that [TS]

00:29:09 ◼   ► that sent them there YouTube does the [TS]

00:29:11 ◼   ► best that it can but I always whenever I [TS]

00:29:15 ◼   ► have a chance to talk to anybody who [TS]

00:29:17 ◼   ► works at youtube I would I want to know [TS]

00:29:19 ◼   ► is how many of my subscribers saw this [TS]

00:29:24 ◼   ► on their screen when they went to the [TS]

00:29:27 ◼   ► what to watch section on YouTube are [TS]

00:29:30 ◼   ► like I want to know what percent of [TS]

00:29:32 ◼   ► people were even exposed to this or what [TS]

00:29:35 ◼   ► percent of my subscribers have asked for [TS]

00:29:38 ◼   ► email alerts that's the one number they [TS]

00:29:40 ◼   ► don't want to give you and I can totally [TS]

00:29:41 ◼   ► understand from YouTube's perspective [TS]

00:29:43 ◼   ► why they don't want to do that they [TS]

00:29:45 ◼   ► don't want channels i imagine being [TS]

00:29:46 ◼   ► quite irritated to know like what do you [TS]

00:29:48 ◼   ► mean you only tested this with one [TS]

00:29:49 ◼   ► percent of my audience and then sent it [TS]

00:29:51 ◼   ► out to five percent of my audience [TS]

00:29:53 ◼   ► because it didn't do very well like I [TS]

00:29:54 ◼   ► think people would get quite angry about [TS]

00:29:57 ◼   ► that if you know if that's what's going [TS]

00:29:59 ◼   ► on here that stuff and it's like it [TS]

00:30:01 ◼   ► makes me it makes my skin crawl [TS]

00:30:03 ◼   ► well it makes your skin crawl because [TS]

00:30:06 ◼   ► Facebook's whole business model is [TS]

00:30:07 ◼   ► putting those numbers right in your face [TS]

00:30:09 ◼   ► like with when i upload something on the [TS]

00:30:12 ◼   ► cgpgrey facebook page Facebook is always [TS]

00:30:16 ◼   ► like really happy to let you know like [TS]

00:30:17 ◼   ► oh you have 20,000 fans on facebook we [TS]

00:30:21 ◼   ► sent this to a hundred of them would you [TS]

00:30:23 ◼   ► like to pay as more money to send it to [TS]

00:30:25 ◼   ► more of the people who are fans of your [TS]

00:30:28 ◼   ► page just because like I don't work in [TS]

00:30:30 ◼   ► that world because i assume that [TS]

00:30:32 ◼   ► maybe youtube is doing something like [TS]

00:30:33 ◼   ► that as well right which is maybe right [TS]

00:30:36 ◼   ► which is why you don't get all of the [TS]

00:30:38 ◼   ► two million every time right yeah and [TS]

00:30:41 ◼   ► and it's just the difference for me and [TS]

00:30:43 ◼   ► you know with you wish the podcast as [TS]

00:30:45 ◼   ► well is that people that click the [TS]

00:30:47 ◼   ► button to subscribe to our shows they [TS]

00:30:49 ◼   ► get every episode great choose what i [TS]

00:30:52 ◼   ► listen to it like it comes to them who [TS]

00:30:54 ◼   ► and the but then that's like the crazy [TS]

00:30:56 ◼   ► things like of course it does [TS]

00:30:58 ◼   ► you've you've shown the intention you [TS]

00:31:02 ◼   ► you press the button and then it comes [TS]

00:31:04 ◼   ► to you like they're just all these weird [TS]

00:31:06 ◼   ► things that YouTube seem to do like [TS]

00:31:08 ◼   ► sometimes I get push notifications for [TS]

00:31:11 ◼   ► people like like I have a couple of [TS]

00:31:13 ◼   ► channels that I like to get notified [TS]

00:31:15 ◼   ► about when a new video posts [TS]

00:31:17 ◼   ► sometimes I don't get those [TS]

00:31:18 ◼   ► notifications right sex and that was [TS]

00:31:21 ◼   ► like what are you doing like I've got an [TS]

00:31:23 ◼   ► extra step now in trying to ensure that [TS]

00:31:27 ◼   ► i see these videos but you're still not [TS]

00:31:30 ◼   ► telling me about them that that one like [TS]

00:31:31 ◼   ► I can't wrap my head around there was [TS]

00:31:33 ◼   ► this one time i think i was looking for [TS]

00:31:36 ◼   ► some pictures the other day and came [TS]

00:31:37 ◼   ► across the other day i got this weird [TS]

00:31:39 ◼   ► you ever this I got this like really [TS]

00:31:40 ◼   ► weird push notification was like see [TS]

00:31:42 ◼   ► latest from cgpgrey and you haven't [TS]

00:31:44 ◼   ► uploaded in flex six weeks [TS]

00:31:46 ◼   ► do you remember that oh yeah that's [TS]

00:31:48 ◼   ► right that's right you just add the blue [TS]

00:31:49 ◼   ► go gotta push notification about [TS]

00:31:51 ◼   ► checkout see to creatively this video [TS]

00:31:53 ◼   ► you know because they're doing some kind [TS]

00:31:55 ◼   ► of tests right yeah that's my assumption [TS]

00:31:58 ◼   ► here right like you you have just fallen [TS]

00:32:00 ◼   ► into the random five percent that [TS]

00:32:02 ◼   ► they're doing a test on and that's why [TS]

00:32:04 ◼   ► you gotta push notification that is like [TS]

00:32:06 ◼   ► just the the ongoing like weirdness of [TS]

00:32:09 ◼   ► living inside of somebody else's system [TS]

00:32:12 ◼   ► yeah all of this is and and this is part [TS]

00:32:15 ◼   ► of like a broader statistics see kind of [TS]

00:32:18 ◼   ► discussion on to talk to you about [TS]

00:32:20 ◼   ► because there are some significant [TS]

00:32:22 ◼   ► differences in the way that analytics [TS]

00:32:24 ◼   ► and statistics work between the two [TS]

00:32:27 ◼   ► businesses that you operate in right [TS]

00:32:29 ◼   ► youtube and podcasting and one of the [TS]

00:32:32 ◼   ► biggest ones is like the how public and [TS]

00:32:36 ◼   ► private numbers are who's like with [TS]

00:32:38 ◼   ► YouTube you can't hide them like they [TS]

00:32:41 ◼   ► are there there on the page there under [TS]

00:32:44 ◼   ► the video [TS]

00:32:44 ◼   ► but in the podcasting world than not and [TS]

00:32:48 ◼   ► by and large podcasters tend to keep [TS]

00:32:51 ◼   ► their numbers private they just don't [TS]

00:32:54 ◼   ► talk about them who we don't share them [TS]

00:32:56 ◼   ► and I don't really know why that is but [TS]

00:32:58 ◼   ► because people tend not to [TS]

00:33:00 ◼   ► nobody does yeah it's it's weird it's [TS]

00:33:02 ◼   ► like every podcast feels like it's in [TS]

00:33:04 ◼   ► some kind of poker game with other [TS]

00:33:06 ◼   ► podcast like to set your numbers on [TS]

00:33:08 ◼   ► hello internet before and I nearly spent [TS]

00:33:11 ◼   ► mighty out was because not only they are [TS]

00:33:13 ◼   ► massive but also it was the fact that [TS]

00:33:16 ◼   ► you set them on the show so well great [TS]

00:33:19 ◼   ► you've broken the secret code that [TS]

00:33:21 ◼   ► people don't like to talk about numbers [TS]

00:33:22 ◼   ► in the podcast world in a way that I [TS]

00:33:24 ◼   ► find strange because yes my I feel like [TS]

00:33:28 ◼   ► I'm coming from this YouTube world and [TS]

00:33:30 ◼   ► you actually have to double-check i'm [TS]

00:33:33 ◼   ► pretty sure that in the option somewhere [TS]

00:33:35 ◼   ► you can turn off the view numbers if you [TS]

00:33:37 ◼   ► want to [TS]

00:33:38 ◼   ► oh but nobody does yes it's the opposite [TS]

00:33:42 ◼   ► of the private agreement [TS]

00:33:43 ◼   ► everybody liked it is just agrees that [TS]

00:33:47 ◼   ► they'll just show the numbers to [TS]

00:33:48 ◼   ► everybody even more so it's a bit like [TS]

00:33:50 ◼   ► when a bit like when people turn off [TS]

00:33:53 ◼   ► comments on their videos it the the [TS]

00:33:56 ◼   ► problems like oh you're one of those [TS]

00:33:57 ◼   ► right like it's just you think you're [TS]

00:34:00 ◼   ► better than us huh [TS]

00:34:01 ◼   ► oh you're such a delicate little flower [TS]

00:34:03 ◼   ► like nobody else's thoughts can if you [TS]

00:34:06 ◼   ► can approach you like you're just to use [TS]

00:34:08 ◼   ► separate from the rest of us taking away [TS]

00:34:11 ◼   ► comments on youtube I almost always [TS]

00:34:13 ◼   ► think it's like a worse thing to do then [TS]

00:34:15 ◼   ► just leave it open right just leave it [TS]

00:34:17 ◼   ► open because people hate it when you [TS]

00:34:19 ◼   ► close the comments [TS]

00:34:20 ◼   ► yeah just stuff I hate it yeah they're [TS]

00:34:23 ◼   ► gonna find you and because you closed [TS]

00:34:25 ◼   ► those comments like they're going to [TS]

00:34:26 ◼   ► spend way more energy and trying to find [TS]

00:34:28 ◼   ► you so just leave it open you know it's [TS]

00:34:31 ◼   ► it's just a funny cultural thing i have [TS]

00:34:34 ◼   ► only once seen someone do the no [TS]

00:34:37 ◼   ► comments thing well which was this [TS]

00:34:39 ◼   ► YouTube horror series called Marble [TS]

00:34:44 ◼   ► Hornets which is a slender man like fan [TS]

00:34:47 ◼   ► fiction horror series think this is [TS]

00:34:49 ◼   ► really like obscure corner of the [TS]

00:34:50 ◼   ► internet here Ivan I don't understand [TS]

00:34:52 ◼   ► any of the woods [TS]

00:34:53 ◼   ► but carry on i'm gonna i'm gonna carry [TS]

00:34:55 ◼   ► on carry Thunderman is like this [TS]

00:34:57 ◼   ► internet monster and his bunch of guys [TS]

00:34:59 ◼   ► were making like a little video that had [TS]

00:35:01 ◼   ► Slenderman like hunting them down in [TS]

00:35:04 ◼   ► every video basically and they were [TS]

00:35:05 ◼   ► uploading them to youtube and they [TS]

00:35:09 ◼   ► disabled comments for sure and I think [TS]

00:35:11 ◼   ► they disabled the ratings and it was one [TS]

00:35:15 ◼   ► of those things where it's like okay you [TS]

00:35:17 ◼   ► have made this experience feel different [TS]

00:35:20 ◼   ► because I can't leave any feedback on [TS]

00:35:22 ◼   ► this video this video is just like this [TS]

00:35:24 ◼   ► thing that exists here and so then if I [TS]

00:35:27 ◼   ► want to discuss this i have to go [TS]

00:35:28 ◼   ► somewhere else and then it kind of [TS]

00:35:31 ◼   ► foster like all of these communities [TS]

00:35:32 ◼   ► around those videos discussing what's [TS]

00:35:34 ◼   ► going on [TS]

00:35:35 ◼   ► just google image search Slenderman [TS]

00:35:37 ◼   ► letter for her comfortable anymore [TS]

00:35:39 ◼   ► yeah it's super creepy like drinking [TS]

00:35:41 ◼   ► from it's one of those things where it's [TS]

00:35:42 ◼   ► like it's just all the wrong proportions [TS]

00:35:44 ◼   ► to make you feel like oh god get this [TS]

00:35:45 ◼   ► thing away from you I don't know about [TS]

00:35:47 ◼   ► it and that that i will list [TS]

00:35:49 ◼   ► MarbleHornets as the only effective use [TS]

00:35:51 ◼   ► i have ever seen if someone turning off [TS]

00:35:53 ◼   ► the comments and it was for a particular [TS]

00:35:54 ◼   ► effect but if i ever saw someone who [TS]

00:35:57 ◼   ► would like hidden the their view stats [TS]

00:35:59 ◼   ► on youtube I feel like I've never stop [TS]

00:36:00 ◼   ► laughing at them [TS]

00:36:01 ◼   ► it was like oh ok that's the way you're [TS]

00:36:04 ◼   ► going to do this all right i don't [TS]

00:36:07 ◼   ► really know why it started like in the [TS]

00:36:10 ◼   ► podcasting well and I think because it [TS]

00:36:12 ◼   ► wasn't public people who didn't eat why [TS]

00:36:15 ◼   ► would you talk about it [TS]

00:36:16 ◼   ► yeah so everybody now just doesn't talk [TS]

00:36:18 ◼   ► about it but you don't obviously you [TS]

00:36:21 ◼   ► don't care to share right yeah I don't [TS]

00:36:25 ◼   ► really care it's not especially you and [TS]

00:36:27 ◼   ► Brady because you're both in the world [TS]

00:36:30 ◼   ► of YouTube it seems very natural to talk [TS]

00:36:33 ◼   ► about the numbers although again from my [TS]

00:36:36 ◼   ► perspective I feel like the YouTube [TS]

00:36:38 ◼   ► analytics are crystal clear there's that [TS]

00:36:41 ◼   ► it's it's very obvious exactly how many [TS]

00:36:43 ◼   ► people have watched your videos and [TS]

00:36:44 ◼   ► precisely when they have stopped [TS]

00:36:46 ◼   ► watching and all kinds of crazy [TS]

00:36:48 ◼   ► informant for information like there's [TS]

00:36:50 ◼   ► plenty of stuff to complain about you [TS]

00:36:51 ◼   ► two but they their analytics are beat by [TS]

00:36:54 ◼   ► no one [TS]

00:36:55 ◼   ► yeah whereas from my perspective the [TS]

00:36:57 ◼   ► podcast analytics opening seem like oh [TS]

00:36:59 ◼   ► come on like these crazy numbers that [TS]

00:37:02 ◼   ► are hard to interpret it feels like [TS]

00:37:03 ◼   ► there's much more guesswork in the [TS]

00:37:05 ◼   ► podcast world about how [TS]

00:37:06 ◼   ► many people even listen because it's [TS]

00:37:09 ◼   ► it's a bit of the reverse problem we're [TS]

00:37:11 ◼   ► like sometimes someone subscribes to [TS]

00:37:13 ◼   ► your podcast there can be a podcast [TS]

00:37:16 ◼   ► player on their iphone which is [TS]

00:37:17 ◼   ► downloading the episode diligently every [TS]

00:37:19 ◼   ► week but the person never listens could [TS]

00:37:21 ◼   ► be dead but they couldn't be dead with [TS]

00:37:23 ◼   ► the iphone is still downloading shows [TS]

00:37:26 ◼   ► and then there's also just some weird [TS]

00:37:28 ◼   ► stuff where I like i am convinced that [TS]

00:37:29 ◼   ► podcast analytics don't capture people [TS]

00:37:32 ◼   ► listening from the web in an accurate [TS]

00:37:35 ◼   ► fashion so I always feel like the [TS]

00:37:36 ◼   ► podcast stuff is just it's just crazy [TS]

00:37:38 ◼   ► it's just all over the place when people [TS]

00:37:40 ◼   ► ask me about hello internet now I know I [TS]

00:37:43 ◼   ► say it's like okay my 99 percent [TS]

00:37:46 ◼   ► confidence interval is like okay we have [TS]

00:37:49 ◼   ► two hundred thousand listeners plus or [TS]

00:37:51 ◼   ► minus fifty thousand listeners that that [TS]

00:37:53 ◼   ► plus or minus number makes me shudder [TS]

00:37:56 ◼   ► I can't imagine that margin of era [TS]

00:37:59 ◼   ► I don't understand what is the way it is [TS]

00:38:02 ◼   ► i think it's partly because we seem to [TS]

00:38:05 ◼   ► have a huge number of people who listen [TS]

00:38:07 ◼   ► on the web as best analytics can tell [TS]

00:38:09 ◼   ► like our show [TS]

00:38:11 ◼   ► it's not as big as hello internet it's [TS]

00:38:13 ◼   ► sizable I'm not going to tell you what [TS]

00:38:15 ◼   ► the numbers are just so you're not going [TS]

00:38:16 ◼   ► to discuss the numbers no i'm not going [TS]

00:38:18 ◼   ► to talk about them [TS]

00:38:19 ◼   ► why can't get to it why I just can't do [TS]

00:38:23 ◼   ► it [TS]

00:38:23 ◼   ► do I you want you know you can't do it [TS]

00:38:26 ◼   ► because you are from the podcast world [TS]

00:38:28 ◼   ► yeah exactly as I can't I can't talk [TS]

00:38:30 ◼   ► about it i'll be breaking the secret [TS]

00:38:32 ◼   ► code but our numbers are sizable that [TS]

00:38:36 ◼   ► they were very large and we are [TS]

00:38:40 ◼   ► relatively stable like that they're [TS]

00:38:43 ◼   ► going up which is great so thank you [TS]

00:38:45 ◼   ► everybody but that they don't differ by [TS]

00:38:49 ◼   ► like twenty or thirty thousand a week [TS]

00:38:52 ◼   ► like that doesn't happen mean there have [TS]

00:38:55 ◼   ► been times that that happened and I've [TS]

00:38:57 ◼   ► continuing to try and build my case for [TS]

00:38:59 ◼   ► the shelling as the reason for this one [TS]

00:39:04 ◼   ► day I really hope that you just test [TS]

00:39:06 ◼   ► hello internet on a schedule and then [TS]

00:39:08 ◼   ► the various stops and then [TS]

00:39:09 ◼   ► and then i win nah but until that day [TS]

00:39:12 ◼   ► i'm going to carry on fighting the good [TS]

00:39:13 ◼   ► fight but yeah that that that 50,000 [TS]

00:39:16 ◼   ► swingman and freaks me out [TS]

00:39:19 ◼   ► now we have me up at night well lucky [TS]

00:39:22 ◼   ► you do youtube videos [TS]

00:39:23 ◼   ► yeah but you see that the reason why I [TS]

00:39:24 ◼   ► think I'm also very happy talking about [TS]

00:39:26 ◼   ► these numbers is because a plus or minus [TS]

00:39:30 ◼   ► fifty thousand so a spread of a hundred [TS]

00:39:32 ◼   ► thousand to me a spread of a hundred [TS]

00:39:35 ◼   ► thousand doesn't even register on [TS]

00:39:37 ◼   ► youtube scale excellent i think it's [TS]

00:39:39 ◼   ► like you know YouTube scales is spreads [TS]

00:39:43 ◼   ► of plus or minus five million yeah if I [TS]

00:39:46 ◼   ► if I had a comparative spread on a show [TS]

00:39:51 ◼   ► I wouldn't honestly lose sleep at night [TS]

00:39:53 ◼   ► about I talk about these numbers we talk [TS]

00:39:57 ◼   ► about the subscribers on youtube because [TS]

00:39:58 ◼   ► this is one of those cases where I think [TS]

00:40:03 ◼   ► you need to figure out what statistics [TS]

00:40:05 ◼   ► really matter and what statistics don't [TS]

00:40:08 ◼   ► and I used to place a huge amount of [TS]

00:40:13 ◼   ► importance on youtube subscribers as a [TS]

00:40:16 ◼   ► statistic that I followed and now I [TS]

00:40:18 ◼   ► don't I I hardly think about it and [TS]

00:40:21 ◼   ► quite frankly the two million thing [TS]

00:40:22 ◼   ► really snuck up on me happy that video [TS]

00:40:25 ◼   ► soliciting for questions entirely [TS]

00:40:27 ◼   ► because like oh crap if I don't do this [TS]

00:40:28 ◼   ► right now I'm going to miss the mark and [TS]

00:40:30 ◼   ► I'm gonna look like an idiot asking for [TS]

00:40:32 ◼   ► questions after yeah it was just it just [TS]

00:40:35 ◼   ► snuck up on me too fast and then i have [TS]

00:40:38 ◼   ► the same thing with the podcast which is [TS]

00:40:40 ◼   ► like there as well [TS]

00:40:41 ◼   ► listens feels like a number that i [TS]

00:40:45 ◼   ► should be obsessed with but I just [TS]

00:40:46 ◼   ► really don't think about it very much [TS]

00:40:49 ◼   ► like I don't think those are necessarily [TS]

00:40:51 ◼   ► I don't care to follow it on like a [TS]

00:40:53 ◼   ► week-to-week basis it's not something [TS]

00:40:56 ◼   ► that I focus on and I think it's very [TS]

00:40:59 ◼   ► easy to get lost with following metrics [TS]

00:41:04 ◼   ► that don't really directly impact [TS]

00:41:07 ◼   ► anything like it's very easy for us and [TS]

00:41:10 ◼   ► I see people do this sometimes where [TS]

00:41:12 ◼   ► that people are super obsessed with how [TS]

00:41:13 ◼   ► many followers they have on Instagram or [TS]

00:41:16 ◼   ► snapchat or like whatever the newest [TS]

00:41:18 ◼   ► social media thing is [TS]

00:41:20 ◼   ► don't feel like okay okay but does that [TS]

00:41:23 ◼   ► number [TS]

00:41:24 ◼   ► translate to anything with your business [TS]

00:41:29 ◼   ► like I can't imagine that it does and i [TS]

00:41:34 ◼   ► even have data to back this up like I'm [TS]

00:41:36 ◼   ► i'm approaching a hundred thousand [TS]

00:41:40 ◼   ► followers on twitter and like 93 [TS]

00:41:44 ◼   ► something now I think you know what i [TS]

00:41:46 ◼   ► just did what this this shows you that [TS]

00:41:49 ◼   ► I'm not really in the the right mental [TS]

00:41:51 ◼   ► state [TS]

00:41:51 ◼   ► i just opened tweet but to to search for [TS]

00:41:54 ◼   ► you look at that and in the search field [TS]

00:41:57 ◼   ► type the word Twitter so i'm looking for [TS]

00:42:01 ◼   ► a Twitter to see how many followers they [TS]

00:42:03 ◼   ► have it set of cgpgrey we going to get [TS]

00:42:05 ◼   ► back to full health [TS]

00:42:07 ◼   ► mykes mykes not fully back yet fifty [TS]

00:42:10 ◼   ► percent of the way here [TS]

00:42:11 ◼   ► sweet and gentle today yeah I'm here so [TS]

00:42:16 ◼   ► i mention this is it as a thing which is [TS]

00:42:17 ◼   ► like people talk about oh it's really [TS]

00:42:19 ◼   ► important to promote your business on [TS]

00:42:20 ◼   ► social media and I now find myself in [TS]

00:42:23 ◼   ► the position that i have more followers [TS]

00:42:25 ◼   ► on Twitter than most people who are [TS]

00:42:27 ◼   ► trying to promote a business are going [TS]

00:42:29 ◼   ► to have but i like to do tests on [TS]

00:42:33 ◼   ► twitter with sometimes like track [TS]

00:42:34 ◼   ► through urls to see how many people [TS]

00:42:36 ◼   ► click on a thing how many people like [TS]

00:42:39 ◼   ► retweet this or whatever like i can tell [TS]

00:42:42 ◼   ► you even with a huge amount of followers [TS]

00:42:44 ◼   ► like the number of people who click on [TS]

00:42:45 ◼   ► URL is very small [TS]

00:42:47 ◼   ► I think people end up thinking a lot [TS]

00:42:50 ◼   ► about visible statistics because they're [TS]

00:42:53 ◼   ► visible and they're easy to track i see [TS]

00:42:56 ◼   ► people think how can i increase the [TS]

00:42:57 ◼   ► number of people who follow me on [TS]

00:42:59 ◼   ► Twitter or whatever and like okay it's [TS]

00:43:01 ◼   ► an easy thing to conceptualize but I [TS]

00:43:03 ◼   ► don't think it really matters in terms [TS]

00:43:06 ◼   ► of promotion as much as you think it [TS]

00:43:08 ◼   ► does with something like social media [TS]

00:43:10 ◼   ► the relevant question is do you enjoy [TS]

00:43:13 ◼   ► this [TS]

00:43:14 ◼   ► are you having fun doing this and if the [TS]

00:43:18 ◼   ► answer is no like well then this is not [TS]

00:43:21 ◼   ► a super effective tool and with a [TS]

00:43:24 ◼   ► minimum amount of tracking you can see [TS]

00:43:26 ◼   ► very fast that that obsessing over these [TS]

00:43:29 ◼   ► statistics is not going to help you at [TS]

00:43:31 ◼   ► call it just doesn't matter because [TS]

00:43:34 ◼   ► trust me a dude with ten times as many [TS]

00:43:36 ◼   ► followers on twitter if he tweets out [TS]

00:43:38 ◼   ► your link it's not actually that big of [TS]

00:43:41 ◼   ► a deal [TS]

00:43:42 ◼   ► almost all the time like it just doesn't [TS]

00:43:43 ◼   ► matter I've definitely learned over time [TS]

00:43:45 ◼   ► like if we have something like if we're [TS]

00:43:46 ◼   ► selling a t-shirt or whatever you to [TS]

00:43:48 ◼   ► worry about it you'll get some people [TS]

00:43:49 ◼   ► but you got to put talked about on the [TS]

00:43:51 ◼   ► show [TS]

00:43:52 ◼   ► like that's how people find out about it [TS]

00:43:54 ◼   ► that's not going to get is when they [TS]

00:43:55 ◼   ► find out about it from the show that's [TS]

00:43:57 ◼   ► where the actual audience is and it's [TS]

00:43:59 ◼   ► like you know comparing the amount of [TS]

00:44:01 ◼   ► Twitter followers I have to listeners [TS]

00:44:03 ◼   ► that we have liked it very rarely even [TS]

00:44:04 ◼   ► nearly matches up in air eat either up [TS]

00:44:07 ◼   ► or down like it just doesn't make any [TS]

00:44:09 ◼   ► sense a lot of this stuff it's like [TS]

00:44:11 ◼   ► they're just a bunch of different [TS]

00:44:14 ◼   ► numbers and I look at a lot of different [TS]

00:44:17 ◼   ► numbers and just see how the move [TS]

00:44:19 ◼   ► who what there's no way to it took to [TS]

00:44:21 ◼   ► correlate a lot of these things together [TS]

00:44:22 ◼   ► and I think that's the one of the key [TS]

00:44:24 ◼   ► things that you learn after doing [TS]

00:44:26 ◼   ► something like this for a while is that [TS]

00:44:29 ◼   ► you just want to see the numbers moving [TS]

00:44:32 ◼   ► in right one direction and that will [TS]

00:44:35 ◼   ► help you know something but yeah there's [TS]

00:44:38 ◼   ► no way that you can say and it goes all [TS]

00:44:41 ◼   ► the way back to talk about right the [TS]

00:44:42 ◼   ► stars conversation that those described [TS]

00:44:44 ◼   ► numbers mean you're going to get that [TS]

00:44:45 ◼   ► amount of video views because it just [TS]

00:44:48 ◼   ► doesn't mean that i am a firm firm [TS]

00:44:51 ◼   ► believer in trends over absolute value [TS]

00:44:57 ◼   ► yes that when you when you realize that [TS]

00:45:00 ◼   ► and you have to kind of go through a [TS]

00:45:04 ◼   ► period of time obsessing about [TS]

00:45:07 ◼   ► statistics before you realized the value [TS]

00:45:11 ◼   ► is in trends Luke I used to put a lot [TS]

00:45:14 ◼   ► more emotion i think into statistics [TS]

00:45:17 ◼   ► then I do now if you have a really felt [TS]

00:45:20 ◼   ► that way like if you ever looked at the [TS]

00:45:22 ◼   ► numbers and and like really obsessed [TS]

00:45:24 ◼   ► about them and thought like this means [TS]

00:45:26 ◼   ► it's good this means it's bad [TS]

00:45:28 ◼   ► no not in terms of video views or [TS]

00:45:32 ◼   ► anything like that because [TS]

00:45:35 ◼   ► feel like I have grown up so student [TS]

00:45:39 ◼   ► internet culture that I am very aware [TS]

00:45:41 ◼   ► that effort and quality are not [TS]

00:45:44 ◼   ► necessarily related in terms of success [TS]

00:45:47 ◼   ► in the way that people might want them [TS]

00:45:49 ◼   ► to be nice so nicely put i have never [TS]

00:45:51 ◼   ► had that feeling that I've been a few [TS]

00:45:54 ◼   ► situations where i feel like i'm talking [TS]

00:45:55 ◼   ► someone down from a cliff when they have [TS]

00:45:58 ◼   ► a thing that is very high quality but [TS]

00:46:00 ◼   ► just isn't catching on [TS]

00:46:02 ◼   ► for some reason yeah something like but [TS]

00:46:04 ◼   ► that's not how this works is I guess you [TS]

00:46:06 ◼   ► might have put a hundred hours into this [TS]

00:46:08 ◼   ► thing but that doesn't mean that it's [TS]

00:46:12 ◼   ► going to be super viral on the internet [TS]

00:46:15 ◼   ► like it is that just not how it works [TS]

00:46:17 ◼   ► it's never worked like that it will [TS]

00:46:20 ◼   ► never work like that but people want it [TS]

00:46:23 ◼   ► to as soon as they get into the game of [TS]

00:46:25 ◼   ► of making stuff [TS]

00:46:27 ◼   ► however the only time i was super [TS]

00:46:29 ◼   ► obsessed with statistics as i mentioned [TS]

00:46:32 ◼   ► before is when I was trying to switch to [TS]

00:46:34 ◼   ► youtube full-time and then I had a [TS]

00:46:36 ◼   ► spreadsheet that was tracking progress [TS]

00:46:37 ◼   ► to 200,000 subscribers that I filled out [TS]

00:46:41 ◼   ► and looked at every day and was looking [TS]

00:46:43 ◼   ► at the numbers and the projections for [TS]

00:46:45 ◼   ► how long is it going to take to hit this [TS]

00:46:47 ◼   ► number like then I was super obsessed [TS]

00:46:50 ◼   ► but it's because i had a goal and I had [TS]

00:46:52 ◼   ► a day by which i had to hit that goal [TS]

00:46:55 ◼   ► otherwise i was going to be teaching for [TS]

00:46:57 ◼   ► another year so then I was super [TS]

00:47:00 ◼   ► obsessed but after that like I have a [TS]

00:47:03 ◼   ► whole lot of spreadsheets attract a [TS]

00:47:05 ◼   ► whole lot of things really [TS]

00:47:07 ◼   ► which might be a surprise to some [TS]

00:47:09 ◼   ► listeners would never guessed and I do [TS]

00:47:12 ◼   ► track things but now it's almost [TS]

00:47:13 ◼   ► entirely on a monthly basis that when a [TS]

00:47:17 ◼   ► new month rolls around there's a bunch [TS]

00:47:19 ◼   ► of things that i do and one of those [TS]

00:47:20 ◼   ► things i update some of the spreadsheets [TS]

00:47:22 ◼   ► and I like to look at a lot of the stuff [TS]

00:47:26 ◼   ► in my business on a 12 or 24 months [TS]

00:47:31 ◼   ► average rolling timeframe is a big time [TS]

00:47:34 ◼   ► frame it's a big time frame but it's the [TS]

00:47:37 ◼   ► only way to smooth out something as a [TS]

00:47:39 ◼   ► regular as the youtube channel [TS]

00:47:41 ◼   ► yeah right because since some months i [TS]

00:47:43 ◼   ► upload other months I don't upload [TS]

00:47:45 ◼   ► sometimes the summer goes by and there's [TS]

00:47:47 ◼   ► nothing like this [TS]

00:47:49 ◼   ► I have to average out something like the [TS]

00:47:50 ◼   ► revenue on that business over a 24 month [TS]

00:47:53 ◼   ► time frame because otherwise the the [TS]

00:47:55 ◼   ► numbers are just crazy [TS]

00:47:57 ◼   ► it's just good that the differences [TS]

00:47:59 ◼   ► between a month where I do something in [TS]

00:48:01 ◼   ► them and a month where I don't are [TS]

00:48:02 ◼   ► enormous [TS]

00:48:03 ◼   ► I feel like I check our statistics on a [TS]

00:48:06 ◼   ► on a kind of a less regimented basis so [TS]

00:48:09 ◼   ► I check every show once a month to just [TS]

00:48:12 ◼   ► plug them into a spreadsheet and there [TS]

00:48:15 ◼   ► are some shows where I check them more [TS]

00:48:16 ◼   ► frequently who and and it's not i don't [TS]

00:48:19 ◼   ► feel like i obsess on them [TS]

00:48:20 ◼   ► I just look at them and go okay like [TS]

00:48:23 ◼   ► with we're tracking yeah but I used to [TS]

00:48:25 ◼   ► like really Frank over them [TS]

00:48:28 ◼   ► why did you fret this is that this was a [TS]

00:48:30 ◼   ► lot earlier and me doing this this is [TS]

00:48:33 ◼   ► before relay em I i used to check the [TS]

00:48:36 ◼   ► numbers like multiple times a day of my [TS]

00:48:38 ◼   ► shows see that here that is Freddie and [TS]

00:48:41 ◼   ► his demo and it was really because I [TS]

00:48:43 ◼   ► used to kind of a quite a lot more to [TS]

00:48:46 ◼   ► like this isn't the desperation face for [TS]

00:48:49 ◼   ► me write the same as how you were in [TS]

00:48:52 ◼   ► that phase leading up to the leaving [TS]

00:48:54 ◼   ► teaching who I really equated like when [TS]

00:48:57 ◼   ► the numbers hit X i will be able to [TS]

00:49:00 ◼   ► finally leave my job although for me I [TS]

00:49:04 ◼   ► had no way of controlling it [TS]

00:49:06 ◼   ► it was like a purely mental thing I I [TS]

00:49:10 ◼   ► hadn't done the work to actually know [TS]

00:49:11 ◼   ► what number does it need it and it [TS]

00:49:14 ◼   ► really wasn't until I could have my own [TS]

00:49:15 ◼   ► business before it could ever do it [TS]

00:49:17 ◼   ► anyway like the numbers were never gonna [TS]

00:49:18 ◼   ► make sense because I could never control [TS]

00:49:20 ◼   ► it right whoohoo [TS]

00:49:22 ◼   ► but yeah i used to check it a lot more [TS]

00:49:24 ◼   ► obsessively and and i was able to get [TS]

00:49:27 ◼   ► myself out of it by thinking about it [TS]

00:49:29 ◼   ► slightly differently and there's this [TS]

00:49:30 ◼   ► this is talk that that I listen to maybe [TS]

00:49:33 ◼   ► once every year or two and it's by my [TS]

00:49:36 ◼   ► manager grupa and that they gave this [TS]

00:49:38 ◼   ► talk yourself myself Western like 2004 [TS]

00:49:41 ◼   ► and they talked a lot about this type of [TS]

00:49:44 ◼   ► stuff like who are you making for and [TS]

00:49:47 ◼   ► what I eventually was able to transition [TS]

00:49:49 ◼   ► myself into is when I make these things [TS]

00:49:52 ◼   ► and creating things I try to make them [TS]

00:49:53 ◼   ► good for people that I imagined in my [TS]

00:49:55 ◼   ► mind like specific people like is this [TS]

00:49:58 ◼   ► person gonna like this [TS]

00:50:00 ◼   ► and when i was able to kind of work to [TS]

00:50:03 ◼   ► that it helped me stop thinking about [TS]

00:50:05 ◼   ► the number so much I wasn't thinking [TS]

00:50:07 ◼   ► about the masses of people I was trying [TS]

00:50:10 ◼   ► to think of specific people that might [TS]

00:50:12 ◼   ► enjoy it my probably top favorite [TS]

00:50:16 ◼   ► writing book is on writing by stephen [TS]

00:50:18 ◼   ► king which little bit difficult to [TS]

00:50:21 ◼   ► recommend because you need to have [TS]

00:50:22 ◼   ► already read a lot of stephen king books [TS]

00:50:24 ◼   ► to get the most out of that they talked [TS]

00:50:26 ◼   ► a lot about that book in that talk okay [TS]

00:50:29 ◼   ► because that matches up with his notion [TS]

00:50:33 ◼   ► of the ideal reader he talks about in [TS]

00:50:35 ◼   ► that writing books for his wife as [TS]

00:50:39 ◼   ► opposed to writing books for millions of [TS]

00:50:41 ◼   ► readers that that's a much easier thing [TS]

00:50:44 ◼   ► to think about and also changes the way [TS]

00:50:47 ◼   ► that that you create things I think [TS]

00:50:49 ◼   ► there's definitely value in that notion [TS]

00:50:53 ◼   ► because you know if you're trying to [TS]

00:50:55 ◼   ► think about the audience as a whole was [TS]

00:50:57 ◼   ► like okay well guess what the audience [TS]

00:51:00 ◼   ► as a whole has no personality and the [TS]

00:51:03 ◼   ► audience as a whole some people are [TS]

00:51:05 ◼   ► always going to love the thing that you [TS]

00:51:06 ◼   ► just made and some people are always [TS]

00:51:07 ◼   ► going to hate it like there's no there's [TS]

00:51:09 ◼   ► no direction to be derived from this [TS]

00:51:11 ◼   ► many people are always going to sit the [TS]

00:51:14 ◼   ► polar ends right well least the ones you [TS]

00:51:16 ◼   ► can hear from all of this comes down to [TS]

00:51:18 ◼   ► I think trying to figure out like what [TS]

00:51:20 ◼   ► is it that actually matters for tracking [TS]

00:51:23 ◼   ► in your business and the lessons here [TS]

00:51:26 ◼   ► are there's tons of stuff that's easy to [TS]

00:51:29 ◼   ► track that is totally pointless and [TS]

00:51:32 ◼   ► tracking like yeah so all the stuff is [TS]

00:51:35 ◼   ► really easy to get numbers alone so [TS]

00:51:37 ◼   ► maybe the stuff you don't need but yeah [TS]

00:51:39 ◼   ► I think there actually might be a direct [TS]

00:51:41 ◼   ► relationship with that right like that [TS]

00:51:42 ◼   ► the easier it is to track [TS]

00:51:44 ◼   ► yeah the less useful it is if you run a [TS]

00:51:48 ◼   ► business almost certainly one of the [TS]

00:51:49 ◼   ► most important things to track is [TS]

00:51:51 ◼   ► revenue and so lots of my spreadsheets [TS]

00:51:54 ◼   ► are various things related to income and [TS]

00:51:57 ◼   ► money flow and income diversity which is [TS]

00:52:00 ◼   ► the thing we should talk about that [TS]

00:52:01 ◼   ► another time [TS]

00:52:02 ◼   ► not now [TS]

00:52:03 ◼   ► but like so like that's what I track and [TS]

00:52:05 ◼   ► that's I tracked over a long time and I [TS]

00:52:08 ◼   ► want to see the trends like I don't [TS]

00:52:09 ◼   ► really care about the absolute value but [TS]

00:52:12 ◼   ► i just want to like these numbers going [TS]

00:52:13 ◼   ► up [TS]

00:52:13 ◼   ► okay that's great things are fine if the [TS]

00:52:15 ◼   ► numbers start going down then I need to [TS]

00:52:17 ◼   ► start thinking about changing stuff [TS]

00:52:19 ◼   ► around but going to this notion of [TS]

00:52:21 ◼   ► sometimes the most important things are [TS]

00:52:23 ◼   ► the hardest things to track is I'm [TS]

00:52:26 ◼   ► really aware like with hello internet [TS]

00:52:27 ◼   ► that we have a big audience but there's [TS]

00:52:30 ◼   ► also some kind of crazy variance in the [TS]

00:52:32 ◼   ► individual shows that I i just cannot [TS]

00:52:35 ◼   ► figure out with hello internet i think [TS]

00:52:37 ◼   ► one of the most important things to me [TS]

00:52:38 ◼   ► to be aware of is impossible to track [TS]

00:52:41 ◼   ► directly and it's how interested are the [TS]

00:52:45 ◼   ► advertisers in buying more spots that's [TS]

00:52:48 ◼   ► not a number that i can put on a [TS]

00:52:50 ◼   ► spreadsheet but it's a thing that i am [TS]

00:52:52 ◼   ► aware which is like okay we have this [TS]

00:52:54 ◼   ► audience it's wildly variant but I know [TS]

00:52:57 ◼   ► that advertisers once to buy more ads [TS]

00:53:02 ◼   ► then we want to sell them right away [TS]

00:53:04 ◼   ► because there's a funny thing in that [TS]

00:53:06 ◼   ► the numbers done actually dictate that I [TS]

00:53:09 ◼   ► have some particular theories about like [TS]

00:53:10 ◼   ► why I think it seems like advertiser's [TS]

00:53:13 ◼   ► get a good response from that show [TS]

00:53:16 ◼   ► yeah I i feel like i know it but we'll [TS]

00:53:18 ◼   ► save that for another time we'll save [TS]

00:53:19 ◼   ► that for another time I i have my own [TS]

00:53:21 ◼   ► theories but that but that is a perfect [TS]

00:53:23 ◼   ► example like there's nothing I can put [TS]

00:53:25 ◼   ► on a spreadsheet to directly track like [TS]

00:53:28 ◼   ► this advertiser response but I just know [TS]

00:53:32 ◼   ► that when advertisers go on that show [TS]

00:53:34 ◼   ► they are very happy and then advertisers [TS]

00:53:36 ◼   ► want to block out a whole year and we [TS]

00:53:37 ◼   ► find ourselves in these conversations [TS]

00:53:38 ◼   ► like no we will not sell you a whole [TS]

00:53:40 ◼   ► years worth of advertising in advance [TS]

00:53:43 ◼   ► like that's a great thing that's super [TS]

00:53:45 ◼   ► important but that is impossible to [TS]

00:53:47 ◼   ► track in a in a statistically [TS]

00:53:50 ◼   ► significant way but it is probably one [TS]

00:53:52 ◼   ► of the most important things that I'm [TS]

00:53:53 ◼   ► just aware of like this is a good thing [TS]

00:53:55 ◼   ► one of the hardest things about tracking [TS]

00:53:57 ◼   ► that as well as there are factors that [TS]

00:53:59 ◼   ► have nothing to do with you that you [TS]

00:54:00 ◼   ► don't know [TS]

00:54:01 ◼   ► yeah yeah there's so much that's just [TS]

00:54:02 ◼   ► out of your control like budgets yeah [TS]

00:54:04 ◼   ► you have no idea what's happening in [TS]

00:54:06 ◼   ► those companies budgets like you might [TS]

00:54:08 ◼   ► have a company that has bought your show [TS]

00:54:10 ◼   ► every episode 44 years then they stop [TS]

00:54:14 ◼   ► you think it's you but they just went [TS]

00:54:15 ◼   ► out of business [TS]

00:54:16 ◼   ► nothing to do with you met this is [TS]

00:54:19 ◼   ► something that as I have been more and [TS]

00:54:23 ◼   ► more in the business of the podcasting [TS]

00:54:25 ◼   ► world i have discovered the seasonality [TS]

00:54:27 ◼   ► of corporate budgets and the importance [TS]

00:54:30 ◼   ► of quarters in New York rolls around [TS]

00:54:33 ◼   ► it's to me it's just like coming from [TS]

00:54:35 ◼   ► the YouTube world where none of this [TS]

00:54:37 ◼   ► stuff matters that like YouTube just [TS]

00:54:38 ◼   ► handles all of it for you just so aware [TS]

00:54:42 ◼   ► of of like the annual cycle and [TS]

00:54:45 ◼   ► corporate budgets for advertising for [TS]

00:54:48 ◼   ► yeah i got my head around cool is I'm [TS]

00:54:51 ◼   ► getting now starting to understand you a [TS]

00:54:53 ◼   ► little bit more as well but it's funny [TS]

00:54:55 ◼   ► to find myself having conversations [TS]

00:54:58 ◼   ► where I feel like the douchiest business [TS]

00:54:59 ◼   ► person in the world around like yeah we [TS]

00:55:01 ◼   ► can revisit that in q3 that such base in [TS]

00:55:04 ◼   ► the next cool top great i cannot believe [TS]

00:55:06 ◼   ► I'd say things like we can circle back [TS]

00:55:09 ◼   ► and q4 what have I become today's [TS]

00:55:13 ◼   ► episode of cortex is also brought to you [TS]

00:55:15 ◼   ► by Casper an online retailer of premium [TS]

00:55:18 ◼   ► mattresses that you can get for a [TS]

00:55:19 ◼   ► fraction of the price that you'll find [TS]

00:55:21 ◼   ► in mattress stores the matches industry [TS]

00:55:24 ◼   ► is a really weird one you for a long [TS]

00:55:26 ◼   ► time people have been forced into paying [TS]

00:55:28 ◼   ► high prices and having a weird [TS]

00:55:29 ◼   ► experience to go on why these mattresses [TS]

00:55:32 ◼   ► you go to a dealer they put the prices [TS]

00:55:35 ◼   ► up of course right because you've got to [TS]

00:55:36 ◼   ► have a middleman in the middle of it all [TS]

00:55:37 ◼   ► but also going into the showrooms [TS]

00:55:39 ◼   ► sitting on beds and seeing if it's right [TS]

00:55:42 ◼   ► for you for like 20 seconds and sleeping [TS]

00:55:44 ◼   ► on it for the next 10 years [TS]

00:55:45 ◼   ► that doesn't make any sense and this is [TS]

00:55:47 ◼   ► what Casper is here to fix not only they [TS]

00:55:48 ◼   ► make an incredible high quality mattress [TS]

00:55:51 ◼   ► that provides resilience on long-lasting [TS]

00:55:53 ◼   ► supportive comfort they do it at a in a [TS]

00:55:56 ◼   ► great way at a great price [TS]

00:55:58 ◼   ► councillors mattresses are one-of-a-kind [TS]

00:55:59 ◼   ► they have a new hybrid mattress that [TS]

00:56:01 ◼   ► combines premium latex foam memory foam [TS]

00:56:04 ◼   ► these two technologies come together a [TS]

00:56:06 ◼   ► better nights and brighter days it has [TS]

00:56:07 ◼   ► just the right sink and just the right [TS]

00:56:09 ◼   ► bounce it is obsessively engineered had [TS]

00:56:12 ◼   ► a shockingly fair price usually [TS]

00:56:14 ◼   ► mattresses will cost well over fifteen [TS]

00:56:16 ◼   ► hundred dollars but casper mattresses [TS]

00:56:18 ◼   ► cost between 504 @ winside 754 full-size [TS]

00:56:22 ◼   ► 854 a queen and 954 a king and all [TS]

00:56:25 ◼   ► casper mattresses and [TS]

00:56:27 ◼   ► in America can understand that buying a [TS]

00:56:30 ◼   ► mattress online can leave people [TS]

00:56:31 ◼   ► wondering how is this possible and can [TS]

00:56:33 ◼   ► raise a few questions well they do all [TS]

00:56:35 ◼   ► of this very simply by making completely [TS]

00:56:38 ◼   ► risk-free there for free delivery and [TS]

00:56:40 ◼   ► returns in a 100-day period is that [TS]

00:56:42 ◼   ► simple [TS]

00:56:43 ◼   ► you'll sleep on the bed you actually [TS]

00:56:44 ◼   ► sleeping in your home in your pajamas [TS]

00:56:46 ◼   ► with your own bedding and you will [TS]

00:56:48 ◼   ► decide if it's right for you if you [TS]

00:56:50 ◼   ► don't like it you have a hundred days in [TS]

00:56:52 ◼   ► which you can return it Casper will pick [TS]

00:56:54 ◼   ► it up for you it is all done for free [TS]

00:56:56 ◼   ► ship to you in a fantastic box opening [TS]

00:56:58 ◼   ► them as an experienced all of its own [TS]

00:57:00 ◼   ► caste mattresses are really special and [TS]

00:57:03 ◼   ► they are absolutely fan-tastic you [TS]

00:57:05 ◼   ► should try them out for yourself and the [TS]

00:57:07 ◼   ► best way to do that is to go to capital [TS]

00:57:09 ◼   ► com / cortex you can find out more [TS]

00:57:12 ◼   ► information there but you also get fifty [TS]

00:57:14 ◼   ► dollars towards any mattress purchase by [TS]

00:57:16 ◼   ► visiting that URL it's Casper dot-coms [TS]

00:57:18 ◼   ► cortex and use the code cortex at [TS]

00:57:21 ◼   ► checkout terms and conditions apply [TS]

00:57:23 ◼   ► please seek apple.com / cortex for [TS]

00:57:25 ◼   ► details thank you so much to cancel for [TS]

00:57:27 ◼   ► their support of this show really a fan [TS]

00:57:29 ◼   ► right so talking about millions of views [TS]

00:57:31 ◼   ► there was this whole hob in the YouTube [TS]

00:57:35 ◼   ► world which is so funny that I kind of [TS]

00:57:37 ◼   ► set on the very sidelines now like a CD [TS]

00:57:40 ◼   ► start these things that to pop into my [TS]

00:57:42 ◼   ► life a little bit more youtube drama [TS]

00:57:45 ◼   ► yeah and a lot of my friends found out [TS]

00:57:49 ◼   ► about this because of you [TS]

00:57:51 ◼   ► movement i don't think i would have [TS]

00:57:52 ◼   ► found out about it if it wasn't for you [TS]

00:57:54 ◼   ► and this whole thing about react videos [TS]

00:57:56 ◼   ► and I don't want to get into the whole [TS]

00:57:58 ◼   ► business of it i am assuming you and [TS]

00:58:00 ◼   ► Brady will probably talk about some [TS]

00:58:02 ◼   ► point maybe and I'll put some links in [TS]

00:58:05 ◼   ► the show notes to people if they want to [TS]

00:58:07 ◼   ► find out exactly what is going on or [TS]

00:58:10 ◼   ► have gone on with this here's here's the [TS]

00:58:12 ◼   ► thumbnail sketch for anyone who's just [TS]

00:58:15 ◼   ► listening now there's no idea what Mike [TS]

00:58:16 ◼   ► is talking about [TS]

00:58:17 ◼   ► yeah basically two very popular [TS]

00:58:21 ◼   ► youtubers put out two videos that were [TS]

00:58:24 ◼   ► hilariously tone-deaf and super [TS]

00:58:30 ◼   ► corporate and the YouTube world reacted [TS]

00:58:35 ◼   ► very very poorly to these and lots of [TS]

00:58:39 ◼   ► people were putting out videos [TS]

00:58:41 ◼   ► complaining about what they had done or [TS]

00:58:43 ◼   ► the way they had done it was kind of a [TS]

00:58:45 ◼   ► big pile on and i came to this very late [TS]

00:58:48 ◼   ► but as soon as I saw those two videos is [TS]

00:58:51 ◼   ► like I cannot not make my own videos [TS]

00:58:54 ◼   ► about this and so I did [TS]

00:58:58 ◼   ► yes in anything that will go down in [TS]

00:59:01 ◼   ► history [TS]

00:59:02 ◼   ► I think cgpgrey it's one of the most [TS]

00:59:06 ◼   ► like out-of-character days I've have [TS]

00:59:11 ◼   ► seen from you always say this about [TS]

00:59:13 ◼   ► things being out of character yes but [TS]

00:59:15 ◼   ► they're in York if they're you there in [TS]

00:59:17 ◼   ► your character has a get it but ok you [TS]

00:59:22 ◼   ► adapt your character that day was just [TS]

00:59:25 ◼   ► waiting to happen [TS]

00:59:26 ◼   ► yes James yes only a matter of time the [TS]

00:59:28 ◼   ► movie but the reason I went to bring [TS]

00:59:30 ◼   ► this up is that how long did it take you [TS]

00:59:33 ◼   ► to create these two videos [TS]

00:59:36 ◼   ► ok so i went back and took a look at the [TS]

00:59:40 ◼   ► files like when the file creation time [TS]

00:59:42 ◼   ► happens i was curious to know myself and [TS]

00:59:46 ◼   ► essentially these two videos together to [TS]

00:59:50 ◼   ► make both of them took me less than 40 [TS]

00:59:53 ◼   ► minutes to make from start to finish [TS]

00:59:56 ◼   ► alright as we sit here today they're [TS]

00:59:59 ◼   ► about [TS]

00:59:59 ◼   ► about [TS]

01:00:00 ◼   ► we called and have accumulated together [TS]

01:00:03 ◼   ► close to two million views right making [TS]

01:00:08 ◼   ► this the single-most profitable 40 [TS]

01:00:10 ◼   ► minutes of your entire life right [TS]

01:00:12 ◼   ► yeah yeah i think it is quite probable [TS]

01:00:15 ◼   ► that that is the most money i will ever [TS]

01:00:18 ◼   ► make per hour of anything that I've ever [TS]

01:00:21 ◼   ► done now or in the future right [TS]

01:00:24 ◼   ► it's just so little time as a man of [TS]

01:00:27 ◼   ► tracking statistics a man of tracking [TS]

01:00:30 ◼   ► all of this kind of stuff you've got to [TS]

01:00:34 ◼   ► have some kind of opinion about this [TS]

01:00:36 ◼   ► like what does this say that why what [TS]

01:00:40 ◼   ► does this say to you [TS]

01:00:41 ◼   ► well it's not always going to be things [TS]

01:00:45 ◼   ► that you do this stuff with and it's [TS]

01:00:48 ◼   ► kind of funny that you made some [TS]

01:00:50 ◼   ► reaction videos and think we're gonna be [TS]

01:00:52 ◼   ► popular [TS]

01:00:53 ◼   ► who's quite ironic good the whole scheme [TS]

01:00:56 ◼   ► of things [TS]

01:00:57 ◼   ► yeah i think this is part of the [TS]

01:01:01 ◼   ► statistics conversation because i think [TS]

01:01:05 ◼   ► it's really important for people to be [TS]

01:01:07 ◼   ► aware that statistics are just not [TS]

01:01:10 ◼   ► everything and so if I if I was just an [TS]

01:01:15 ◼   ► absolute cold-blooded businessman who [TS]

01:01:20 ◼   ► only cared about the money [TS]

01:01:23 ◼   ► obviously I should get into the snarky [TS]

01:01:26 ◼   ► reaction video business [TS]

01:01:28 ◼   ► yeah right and this is not an [TS]

01:01:32 ◼   ► exaggeration i could probably 10 x [TS]

01:01:36 ◼   ► revenue if i did so at least at least [TS]

01:01:38 ◼   ► 10x per hour [TS]

01:01:41 ◼   ► huh you think because it's these pianos [TS]

01:01:45 ◼   ► took no effort to do [TS]

01:01:47 ◼   ► everybody loves a good bit of drama and [TS]

01:01:51 ◼   ► a good bit of an internet fight like [TS]

01:01:53 ◼   ► internet by everybody comes along right [TS]

01:01:55 ◼   ► and they want to see what everybody has [TS]

01:01:57 ◼   ► to say about what's going on like these [TS]

01:01:59 ◼   ► are very popular things they're always [TS]

01:02:01 ◼   ► enough internet flights to get involved [TS]

01:02:03 ◼   ► in to sustain a business yet but I mean [TS]

01:02:05 ◼   ► the thing is this whole bizarre funny [TS]

01:02:09 ◼   ► subsection of YouTube that I mostly stay [TS]

01:02:12 ◼   ► away from [TS]

01:02:13 ◼   ► it is entirely devoted to youtube drama [TS]

01:02:15 ◼   ► and then of course everybody knows like [TS]

01:02:18 ◼   ► a pack of drama llamas like they just [TS]

01:02:19 ◼   ► draw more drama llamas like it brings [TS]

01:02:21 ◼   ► its own energy and audience and like [TS]

01:02:25 ◼   ► these things feed on them so there is a [TS]

01:02:26 ◼   ► whole economy built around this kind of [TS]

01:02:29 ◼   ► stuff and it's hugely popular but it's [TS]