Cortex 25: Creativity, inc.
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great I'm ruined why are you running
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like I got upgraded to business class
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haha ah well well well you know what I'm
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going to expect I'm gonna expect a big
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apology because you and many other
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people always give me grief about flying
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standby but I didn't try to schedule
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things to get an upgrade to business
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class i'm not saying you flew standby
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but you now have tasted the sweet sweet
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vector of business class and you're
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telling me the giroux and so now
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imagining you can understand why someone
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might make plans around even the mere
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chance of getting business class if this
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if it is statistically proven that it is
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more likely for you to receive business
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or opera or first because of flying
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standby
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oh it is the way I fly it is then i can
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understand now
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mm so I was in the airport waiting to
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board where were you where you flying
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from where you flying to from dallas to
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ok that's a pretty long flight so i
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think on the way there is 10 hours on
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the way back it's like a harmless
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something em and I'm sitting in the
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airport I i like to be very early in
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airports very early like lots of time
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yeah that's the only way to be drives
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everybody that I know my life crazy but
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like for example for this flight i made
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sure i was at the airport like four
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hours before if that's reasonable i like
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that i like to just take my time but
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other people think I'm crazy
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no now it's this is the right way to do
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it my feeling is like we can wait at the
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airport or we can wait at home we might
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as well wait at the airport
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good I like that Joanna know my theory
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for this my thinking what if you catch a
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bus or train you can just get the next
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one that does not work so well with
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planes no it does not
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you cannot just get the next one what do
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that that is not a thing that happens
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I'll just wait at the gate until the
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next one pulls up know you want sir you
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will give us have a thousand dollars and
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then maybe if you're lucky you'll get
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there next week
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yeah so I was as getting ready to board
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us sitting at the gate and you know it's
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like they're like but had an
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announcement go out and they set up a
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bunch of names and they said my name
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please approach the desk for an
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important message and also gone though
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what they've done like I'm not going
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home today went out to the lady gave
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them my passport he had like a real
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stone face on she typed in a bunch of
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things she gave me tickets like you've
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been upgraded to business class
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thank you i was like i expected the
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first time this would happen to their to
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be just a little bit more fanfare you
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know like even just a smile maybe she
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just didn't care so by the I cared very
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much because i was very excited about
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all of this so business classes amazing
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i flew with british airways mhm so it i
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basically had a bed that I could make up
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for myself
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ok yeah so this is the thing like
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business class varies wildly between
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airlines and also just between the model
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of planes yeah some business classes you
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get screwed and what you really have is
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economy plus from 30 years ago
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yeah but some business classes you get a
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space seat and so it sounds like you had
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one of those this was this was an older
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plane so it wasn't super fancy but I had
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like a little hard type area there's
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like a divider between me and the two
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people that were on the other side and I
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had a regular chair that had buttons
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that could basically recline me and then
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it could go real down flat and I had
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this foot thing that could bring up and
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i was able to sleep on the plane only
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for a couple of hours because the time
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was a bit weird but I got two hours of
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good uninterruptedly sleep sleeping on
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my side as I like sleeping on a plain
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gray thing I am ruined forever
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yeah now you'll never want to fly again
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unless its business class seats so this
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is my thinking right now is I've been
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flying more and more recently in economy
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plus or premium economy it's called in
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some places I've been flying more and
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more like that because it is just far
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significant for not too much more money
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in some cases yes and especially
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for a tall guy like yourself it really
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makes a difference yeah you got the
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extra space the cabins and more empty
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people with babies for some reason don't
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seem too often by economy plus tickets
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let alone is is worth it
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you can't let metal cutlery in your food
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with like you you basically feel more
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like a civilized human and less like
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yeah exactly so I'm luckily in a
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position where I for a lot of the trips
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I can't afford it or their business
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expenses so that you know works out for
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me but now i'm thinking more about like
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for the really long ones could I maybe
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fly business class coming home
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mmm that feels good because going there
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you're excited to go so it doesn't feel
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so bad i think it may be coming home a
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lot of the flights were like red eyes
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could I get a few hours sleep will
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improve my life significantly so for San
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Francisco I'm definitely gonna do it and
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flowing with a friend and we're
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considering doing that together and
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doing virgin and therefore going
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upper-class virginian-pilot upper-class
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they only have upper records fans as
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dick haha way to own it virgin indian
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economy is incredible
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like it feels like you're in a plane in
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that all of their extra words look
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incredible and they bring you like
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champagne when you're getting on the
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plane ice fantastic it's the way to fly
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gray and now I'm ruined forever because
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I wonder what its gonna be like past
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that come with this sounds like to me is
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you need to grow relay into a much
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bigger company so that you can always
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fly upper-class maybe i can set a goal
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for that you know I think it's served in
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emirates where you can actually get like
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a room with double bed if you seen that
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iĆve seen that stuff I've seen that
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stuff the thing with emirates though
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they have these crazy rooms and they're
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like thirty thousand dollar tickets
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delegates it's ridiculous luxury but all
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I can ever think is it looks so tacky
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because they really like gold accented
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everything but I look at things like
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thirty thousand dollars even if i had a
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despair like I wouldn't want to be
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surrounded
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that much tacky gold it just looks gross
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I don't like your design aesthetic I've
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never really looked into them very much
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because emirates ten not to fly to the
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places that I'm going
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mm you know they tend to go the other
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way a lot more right yeah of course but
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yeah so you ruined forever
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you need relay to earn more money to fly
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business class that's and speaking of
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which mile rd listeners can help us fly
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business class when we go for our
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acceptance speech for our campaign
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oh right of course of course you've been
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very busy like very busy we have
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t-shirts we have gray Holly 2016
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t-shirts available we were working on a
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design this is this is a little bit of
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the back story of how this t-shirt came
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to be working on a design and I was
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showing you the designs i was gonna say
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what really happened here is you
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surprised me with a t-shirt design I was
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minding my own business and you sent me
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a design for yourself which I really
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liked them and we worked and developing
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it and then we had two colors we had a
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white and a blue and we only wanted to
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do one color because that we're going to
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be our campaign color and we we weren't
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sure what to do so you suggested to me
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why don't you put it to a Twitter vote
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and then I got really carried away
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yeah you seem to run like a bunch of
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runoffs and mm you know there's a lot of
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right public deciding for the design of
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the great early 2016 shirt and what we
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came down to was we doing a blue t-shirt
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a couple of different shades of blue and
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there is a there is a men's a woman's
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and a unisex long sleeve t-shirts and
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amend ever men's and women's short
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sleeve any unisex long sleeve which
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we're doing with teespring but we've got
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something a little bit different this
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time that we've never done before I've
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never done before
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there's a link in the show notes that
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you can click and teespring have been
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really good to us and they set up
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distribution from the US and the EU
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though so it should reduce shipping
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costs for most people outside of the US
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this is something that I don't trust me
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i feel this because i buy all the shirts
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from the US but they've hooked us up
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with this if there's like a special link
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that you'll find in our show notes and
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it does it by geo location and it works
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out with
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which one to switch campaign to send you
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to so you'll be able to buy one of our
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great t-shirts and support the campaign
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these are only available into april
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first so this is the only time you're
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gonna hear us talk about this so if you
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want one you got to go buy them because
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they will only be available until april
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first and i think it's great i think
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they do look great yeah you had to
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emojis drawing up there using emoji and
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for many gas customer g and yes if
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people want to get their hands on the
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gray early 2016 shirt if you are hearing
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the sound of my voice right now and you
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have just recently downloaded the
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episode you need to get in gear
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click the link in the show notes and
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grab the shirt before this campaign
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season is over we had a lot of people
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say why is there no gray sure and they
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expected that they would have to be a
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gracious campaigns blue you you endorse
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the blue right what I endorsed was if
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you're having something that looks like
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a presidential campaign logo it has to
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be red white and blue is like there's no
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there's no choice about that it's got to
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be red white and blue and we go
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you don't have presidential campaigns
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where someone is running a gray color
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that just doesn't happen people fooled i
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was getting carried away without your
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blessing
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well I mean you kind of were like I came
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back after some hidden message
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conversation to discover that you had
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run all of these various votes on
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Twitter like I had happens actually
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involved in some other things we will
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talk about later
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I just came back to my phone and it's
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like Oh Mike's been busy yesterday you
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did I mean like they're not they're not
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I got I got carried away but within the
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constraints you know I just really went
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to the edges of those constraints for
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there were no constraints I told you
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instant message you know you go you go
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right ahead like.you know I i justyou
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you asked me for some feedback i made
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some suggestions I / no constraints
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given don't don't radically portray this
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in a different way from the way it
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actually unfolded you know if you're
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going to be my running mate I I trust
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you to make these kind of decisions but
[TS]
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i am going to complain when I don't like
[TS]
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the look of it that's what I was doing
[TS]
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yeah at that feels like a president vp
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situation I think you can do whatever
[TS]
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you want as long as I'm okay with it
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how our houses search for campaign
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headquarters going ok listen I know what
[TS]
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you're trying to do here right now we're
[TS]
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trying to do here because listeners in
[TS]
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the show notes the thing that we are
[TS]
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going to talk about next is my further
[TS]
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adventures in finding an office finding
[TS]
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an office for me I their usual thanks
[TS]
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trying to hit along here because they
[TS]
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were together in the shown as I thought
[TS]
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you are connecting them you know
[TS]
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no I was not connect oh no they are
[TS]
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separated by several carriage returns
[TS]
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there's no way anyone could actually
[TS]
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confuse these as related topics they
[TS]
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also i'm just a simple related topics
[TS]
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no this is a is the next bullet point
[TS]
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►
not connected to the previous
[TS]
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bullet-point today's episode of cortex
[TS]
00:11:55
◼
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is brought to you by PDF pen pro from
[TS]
00:11:57
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smile you have me say before that PDF
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00:12:00
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pen is the swiss army knife for pdfs
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00:12:03
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well PDF pen pro is the knife with so
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00:12:06
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00:12:11
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pfm pro has everything that you're going
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00:12:13
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to need the ability to add signatures to
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00:12:15
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[TS]
00:12:17
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performing OCR on scan documents you can
[TS]
00:12:20
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use that text in other places and you
[TS]
00:12:22
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can also explore your PDF into Microsoft
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00:12:24
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Word format but only with PDF pen pro
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can you create an interactive PDF form
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00:12:30
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build a table of contents for a PDF set
[TS]
00:12:33
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00:12:35
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websites to multiple page PDF documents
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00:12:38
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PDF pen pro 7 also allows you to easily
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00:12:42
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export into Excel or PowerPoint and PDF
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00:12:47
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[TS]
00:12:50
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and you can even create pdfs of web
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00:12:52
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pages and add tour tips to your PDFs
[TS]
00:12:54
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00:12:57
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features just goes on and on this is a
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00:12:59
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powerful piece of software i love PDF
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00:13:03
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pen pro i am a user i'm a lover of it
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00:13:06
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has everything that never gonna need
[TS]
00:13:08
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some features that I just need once in a
[TS]
00:13:10
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blue moon
[TS]
00:13:11
◼
►
but when I need it I have it and that's
[TS]
00:13:14
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what I love about it you can try the
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00:13:16
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free demo of PDF m-pro 7 today by
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00:13:19
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visiting smile software.com / cortex PDF
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00:13:23
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pen pro 7 requires Yosemite or later and
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00:13:26
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what's great on El Capitan thank you so
[TS]
00:13:29
◼
►
much to smile for their support of this
[TS]
00:13:30
◼
►
show and really FM so actually i am not
[TS]
00:13:36
◼
►
looking for a private office because I
[TS]
00:13:39
◼
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currently have an office huh
[TS]
00:13:43
◼
►
yes i know this yeah you in it
[TS]
00:13:48
◼
►
not right now okay i'm in my house right
[TS]
00:13:51
◼
►
ok but yet you mentioned last time on
[TS]
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the show about like surely there are
[TS]
00:13:57
◼
►
services that can try to help you find
[TS]
00:14:00
◼
►
office space and long story short that
[TS]
00:14:02
◼
►
is essentially what i did was i was
[TS]
00:14:05
◼
►
using a website that specializes in
[TS]
00:14:07
◼
►
trying to find people office space
[TS]
00:14:08
◼
►
instead of just interrogating buildings
[TS]
00:14:11
◼
►
or searching around and just trying to
[TS]
00:14:12
◼
►
find things which was not working super
[TS]
00:14:16
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►
nah and yeah it's it's been interesting
[TS]
00:14:19
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►
because you know when you are searching
[TS]
00:14:23
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for anything you have a bunch of
[TS]
00:14:25
◼
►
criteria and whenever you're having a
[TS]
00:14:29
◼
►
hard time finding something you know
[TS]
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◼
►
like one of your criteria has to give
[TS]
00:14:33
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►
and so as mentioned last time I really
[TS]
00:14:36
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really really didn't want anything that
[TS]
00:14:38
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was not within walking distance and that
[TS]
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◼
►
is already such an incredible constraint
[TS]
00:14:43
◼
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about like what is the exact area that I
[TS]
00:14:45
◼
►
want an office in then you add in a
[TS]
00:14:47
◼
►
couple of other things that I wanted and
[TS]
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like I was going to be a hard thing to
[TS]
00:14:51
◼
►
so the thing that had to give was of
[TS]
00:14:53
◼
►
course price so i do have this private
[TS]
00:14:57
◼
►
office that is in a big building but it
[TS]
00:15:01
◼
►
is very expensive so i have for the
[TS]
00:15:05
◼
►
moment i have only signed a lease for
[TS]
00:15:08
◼
►
six weeks because i need to make sure
[TS]
00:15:10
◼
►
that this is a place that I am actually
[TS]
00:15:12
◼
►
going to use that i'm actually going to
[TS]
00:15:14
◼
►
work at because otherwise the fixed cost
[TS]
00:15:18
◼
►
of this office is many multiples of the
[TS]
00:15:21
◼
►
co-working space in which
[TS]
00:15:23
◼
►
I currently am and so is one of the
[TS]
00:15:25
◼
►
things like will this be worth it will
[TS]
00:15:28
◼
►
it not I don't know I've been working
[TS]
00:15:32
◼
►
there for let's see what today's
[TS]
00:15:34
◼
►
thursday i just moved in four days ago
[TS]
00:15:39
◼
►
so I've been going there and and working
[TS]
00:15:41
◼
►
there a little bit in the mornings and
[TS]
00:15:43
◼
►
evenings and it's been going well but i
[TS]
00:15:45
◼
►
need to make sure that i'm i'm actually
[TS]
00:15:46
◼
►
going to be very very efficiently use
[TS]
00:15:49
◼
►
this space otherwise it will not be
[TS]
00:15:51
◼
►
worth keeping but this is the progress
[TS]
00:15:53
◼
►
so far would you like to see a picture
[TS]
00:15:55
◼
►
Mike I should show you a picture make
[TS]
00:15:58
◼
►
sure you remove the geotag from the
[TS]
00:16:00
◼
►
picture so i can show up
[TS]
00:16:02
◼
►
yeah haha mommy I brought your coffee
[TS]
00:16:09
◼
►
I was one step ahead of you with that
[TS]
00:16:11
◼
►
you think I'm ever going to share with
[TS]
00:16:12
◼
►
you a geotag picture of my office
[TS]
00:16:16
◼
►
no of course not here let me show you a
[TS]
00:16:18
◼
►
picture of what it looked like before I
[TS]
00:16:20
◼
►
moved in ok and I'll these will be
[TS]
00:16:23
◼
►
appropriate for the show notes they will
[TS]
00:16:25
◼
►
be yeah I think that's about how is that
[TS]
00:16:28
◼
►
very exciting it is what if this is
[TS]
00:16:30
◼
►
there a window
[TS]
00:16:31
◼
►
you don't want people to like spot
[TS]
00:16:33
◼
►
landmarks and then you know i can
[TS]
00:16:35
◼
►
imagine someone with all the pictures on
[TS]
00:16:36
◼
►
the wall was like stirring connecting
[TS]
00:16:38
◼
►
them and stuff i specifically selected
[TS]
00:16:41
◼
►
an office that has no windows
[TS]
00:16:43
◼
►
I did not want the distraction of a
[TS]
00:16:44
◼
►
window that is that ok this is a sad
[TS]
00:16:51
◼
►
this is a very sad-looking office it up
[TS]
00:16:56
◼
►
the word picture for the people Mike
[TS]
00:17:00
◼
►
they're basically it looks like an
[TS]
00:17:04
◼
►
interrogation room I think that's a
[TS]
00:17:06
◼
►
little harsh know there are two tables
[TS]
00:17:08
◼
►
there's a lamp
[TS]
00:17:10
◼
►
there's no windows and a fluorescent
[TS]
00:17:11
◼
►
light that is very interrogation room
[TS]
00:17:13
◼
►
like it's just a square room there's two
[TS]
00:17:18
◼
►
chairs there's two telephones there is
[TS]
00:17:21
◼
►
some obscure artwork of a building on
[TS]
00:17:24
◼
►
the wall you have generic corporate
[TS]
00:17:26
◼
►
artwork it's not relate very well this
[TS]
00:17:28
◼
►
this office
[TS]
00:17:29
◼
►
no it is not no it's not and there is a
[TS]
00:17:32
◼
►
cup of coffee sitting on the table and
[TS]
00:17:35
◼
►
there's like a cabinet in the corner
[TS]
00:17:36
◼
►
mm I guess have you done anything to
[TS]
00:17:39
◼
►
make the office feel more homely did you
[TS]
00:17:42
◼
►
paint the walls gray or something
[TS]
00:17:44
◼
►
this office is set up for theoretically
[TS]
00:17:48
◼
►
two people up to four people which I
[TS]
00:17:52
◼
►
find out the horrifying is impossible
[TS]
00:17:54
◼
►
that isn't impossible you could live
[TS]
00:17:57
◼
►
here let me take me like that the place
[TS]
00:18:00
◼
►
where I'm standing to take the photo
[TS]
00:18:02
◼
►
there is a tiny bit of space behind me
[TS]
00:18:04
◼
►
but what you could do and what I have
[TS]
00:18:07
◼
►
seen other offices in this building do
[TS]
00:18:08
◼
►
is put four desks all around the
[TS]
00:18:11
◼
►
perimeter of the wall right don't get
[TS]
00:18:13
◼
►
four people in there so that's nice you
[TS]
00:18:15
◼
►
can just look directly at the warm right
[TS]
00:18:18
◼
►
or the current setup you can look
[TS]
00:18:21
◼
►
directly at the person who's sitting
[TS]
00:18:22
◼
►
directly opposite you it's we discuss
[TS]
00:18:26
◼
►
office layouts once before on the show
[TS]
00:18:28
◼
►
and and this building that I am in its I
[TS]
00:18:33
◼
►
don't know it's like ten stories tall
[TS]
00:18:35
◼
►
all of the floors are nothing but open
[TS]
00:18:38
◼
►
office spaces and there's an elevator
[TS]
00:18:41
◼
►
that I can take up where you happen to
[TS]
00:18:43
◼
►
be able to see into all of the floors
[TS]
00:18:45
◼
►
and just like I go up all the floors you
[TS]
00:18:46
◼
►
can see like these endless endless open
[TS]
00:18:48
◼
►
offices this one floor happens to have
[TS]
00:18:51
◼
►
this section that's carved offer
[TS]
00:18:53
◼
►
individual offices but from my
[TS]
00:18:55
◼
►
perspective all it is is the same thing
[TS]
00:18:57
◼
►
but again on a smaller scale where every
[TS]
00:19:00
◼
►
private office that I walk into actually
[TS]
00:19:02
◼
►
has two to six people crammed in what
[TS]
00:19:07
◼
►
seems like a terribly small space and
[TS]
00:19:10
◼
►
like it's still fundamentally in
[TS]
00:19:11
◼
►
openoffice as far as i can tell i'm the
[TS]
00:19:13
◼
►
only person who has a private office in
[TS]
00:19:16
◼
►
this whole place because I rented their
[TS]
00:19:19
◼
►
smallest one which is for two people but
[TS]
00:19:21
◼
►
I rented it just for me
[TS]
00:19:23
◼
►
so there are other people that have
[TS]
00:19:24
◼
►
these rooms but they have more than one
[TS]
00:19:26
◼
►
person in them
[TS]
00:19:27
◼
►
yeah yeah there's there to people or
[TS]
00:19:29
◼
►
four people in a room this size all
[TS]
00:19:31
◼
►
working together but so yes Mike I did
[TS]
00:19:34
◼
►
spend quite a while making it much more
[TS]
00:19:37
◼
►
so she would you like to see what looks
[TS]
00:19:38
◼
►
like now yeah I just anticipating know
[TS]
00:19:42
◼
►
liz is your computer on the desk but
[TS]
00:19:44
◼
►
it's the only check
[TS]
00:19:47
◼
►
oh no the radical changes alright a
[TS]
00:19:49
◼
►
whole day
[TS]
00:19:50
◼
►
holding stuff around that is that
[TS]
00:19:53
◼
►
definitely feels like the productive
[TS]
00:19:55
◼
►
notice that you're looking for you know
[TS]
00:19:56
◼
►
get an office end up ok what
[TS]
00:20:02
◼
►
ok um face forward picture Mike I you
[TS]
00:20:08
◼
►
know what I can if you look at the first
[TS]
00:20:09
◼
►
photo and you imagine that all of the
[TS]
00:20:12
◼
►
office furniture in that photo is
[TS]
00:20:14
◼
►
actually a transformer mhm and in the
[TS]
00:20:19
◼
►
second photo it has taken on is fighting
[TS]
00:20:22
◼
►
haha i like that that's good because all
[TS]
00:20:25
◼
►
you did you just took the furniture and
[TS]
00:20:29
◼
►
put it on top of each other
[TS]
00:20:31
◼
►
okay well first of all first of all most
[TS]
00:20:35
◼
►
importantly i took the painting off the
[TS]
00:20:38
◼
►
oh yeah where is now needs that now
[TS]
00:20:40
◼
►
where it is is it in storage in this
[TS]
00:20:43
◼
►
office this place I got rid of it was
[TS]
00:20:44
◼
►
like I don't I don't need your painting
[TS]
00:20:46
◼
►
of a building or your photo of a
[TS]
00:20:47
◼
►
building like this is gone there were
[TS]
00:20:49
◼
►
two desks
[TS]
00:20:50
◼
►
now this is this is my attempt like the
[TS]
00:20:54
◼
►
whole reason I have this office is that
[TS]
00:20:56
◼
►
this is my attempt to make like a little
[TS]
00:20:59
◼
►
mini amsterdam situation like we have
[TS]
00:21:01
◼
►
talked about on the podcast before where
[TS]
00:21:03
◼
►
I have a space where I can regularly go
[TS]
00:21:05
◼
►
and i right
[TS]
00:21:06
◼
►
and one of the key things about the way
[TS]
00:21:08
◼
►
that I'm most effectively right is I
[TS]
00:21:11
◼
►
pace back and forth and I talk out loud
[TS]
00:21:13
◼
►
right i type
[TS]
00:21:14
◼
►
yep right so what i don't need is a desk
[TS]
00:21:18
◼
►
to sit at i'm at home right now where I
[TS]
00:21:20
◼
►
have a desk to sit at like there are
[TS]
00:21:21
◼
►
plenty of cafes in London where there
[TS]
00:21:23
◼
►
are places to say that I don't need
[TS]
00:21:24
◼
►
another place to sit at so i took the
[TS]
00:21:26
◼
►
one desk and I stacked on top of the
[TS]
00:21:28
◼
►
other desk and then i set it up as a
[TS]
00:21:31
◼
►
standing desk so I have my keyboard is
[TS]
00:21:34
◼
►
on the first one at standing typing
[TS]
00:21:37
◼
►
height with a little bit of a stand and
[TS]
00:21:38
◼
►
I have my iPad pro is on the top desk so
[TS]
00:21:43
◼
►
that is at eye level for looking at what
[TS]
00:21:46
◼
►
I'm writing and so this is now a space
[TS]
00:21:48
◼
►
where I can walk back and forth i have
[TS]
00:21:50
◼
►
this setup all in place and I don't want
[TS]
00:21:54
◼
►
any pictures in the room I don't want
[TS]
00:21:55
◼
►
anything in the room I was trying to
[TS]
00:21:57
◼
►
spread it out over a period of time so I
[TS]
00:21:59
◼
►
didn't seem like too much of a weirdo to
[TS]
00:22:01
◼
►
the people running the office but like I
[TS]
00:22:03
◼
►
can you take out
[TS]
00:22:04
◼
►
all the phones and like I can you take
[TS]
00:22:06
◼
►
out all of this other stuff that you
[TS]
00:22:08
◼
►
have been here can you remove the
[TS]
00:22:10
◼
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garbage can like hoping in the garbage
[TS]
00:22:11
◼
►
can like okay I just wanted everything
[TS]
00:22:14
◼
►
out of there except the very few things
[TS]
00:22:17
◼
►
that I was going to use and so I'm
[TS]
00:22:19
◼
►
pretty happy with this
[TS]
00:22:20
◼
►
I could also see that like having the
[TS]
00:22:22
◼
►
floor space for your pacing nature is
[TS]
00:22:25
◼
►
good right so pushing all the furniture
[TS]
00:22:27
◼
►
into one corner basically is good
[TS]
00:22:31
◼
►
because you can move around a lot
[TS]
00:22:32
◼
►
mm it's just some little parts that i
[TS]
00:22:34
◼
►
wanna dig into a little bit more so
[TS]
00:22:36
◼
►
ok what is that circular thing on the
[TS]
00:22:40
◼
►
bottom desk yeah that is a speaker okay
[TS]
00:22:43
◼
►
that is connected to the ipad via
[TS]
00:22:47
◼
►
bluetooth so that it can play Thunder
[TS]
00:22:49
◼
►
sound noises all the time when I'm in
[TS]
00:22:51
◼
►
there was like an imaginary
[TS]
00:22:53
◼
►
thunderstorms taking place in the room
[TS]
00:22:54
◼
►
when I'm working I recommend the app
[TS]
00:22:56
◼
►
Thunder escape to accomplish this is
[TS]
00:22:58
◼
►
very good dust
[TS]
00:23:00
◼
►
mm-hmm so you're in a nondescript
[TS]
00:23:06
◼
►
building who with no windows in the room
[TS]
00:23:10
◼
►
that you're in right on your own
[TS]
00:23:13
◼
►
no the funder sounds playing I need some
[TS]
00:23:18
◼
►
kind of white noise I need to kind of
[TS]
00:23:19
◼
►
white noise whenever working I've just
[TS]
00:23:21
◼
►
stack I don't know if anybody's ever
[TS]
00:23:22
◼
►
described you as an evil supervillain
[TS]
00:23:25
◼
►
before but you're really playing
[TS]
00:23:26
◼
►
painting that picture from now this is
[TS]
00:23:28
◼
►
just an accessibility issue
[TS]
00:23:30
◼
►
uh-huh i have to do this I need to have
[TS]
00:23:33
◼
►
some kind of white noise I can't be in a
[TS]
00:23:34
◼
►
silent room I could just imagine
[TS]
00:23:36
◼
►
somebody walking by your room something
[TS]
00:23:39
◼
►
makes you laugh right
[TS]
00:23:41
◼
►
mhm and they hear the thunder and
[TS]
00:23:45
◼
►
they're like dr. Frankenstein renting a
[TS]
00:23:48
◼
►
place here
[TS]
00:23:50
◼
►
ok that's interesting very interesting
[TS]
00:23:52
◼
►
why Thunder why don't like rain or whale
[TS]
00:23:56
◼
►
music alright well music oh you gotta be
[TS]
00:23:59
◼
►
kidding
[TS]
00:24:00
◼
►
no yeah now that's not that's not what I
[TS]
00:24:02
◼
►
need that's not helpful
[TS]
00:24:03
◼
►
that's not helpful I find like
[TS]
00:24:06
◼
►
thunderstorms rain is just good it's
[TS]
00:24:07
◼
►
just in the background it's easy to to
[TS]
00:24:09
◼
►
kind of forget that it's even there so
[TS]
00:24:11
◼
►
it's that's why use like I don't like
[TS]
00:24:14
◼
►
some people use waves and things I don't
[TS]
00:24:16
◼
►
like that is to period
[TS]
00:24:17
◼
►
addict it's distracting thunderstorms
[TS]
00:24:19
◼
►
that's what you want
[TS]
00:24:20
◼
►
it's not a lot of that ipad I oh yeah so
[TS]
00:24:23
◼
►
there's an ipad which is on the top and
[TS]
00:24:25
◼
►
ipad pro that is my ipad pro is it the
[TS]
00:24:28
◼
►
ipad pro or an iPad pro it is the only
[TS]
00:24:32
◼
►
ipad pro that i own this thing where you
[TS]
00:24:35
◼
►
actually where you're trying to go with
[TS]
00:24:36
◼
►
that just check it now i only own one
[TS]
00:24:39
◼
►
ipad pro and I got a little stand for it
[TS]
00:24:42
◼
►
so that it can be mounted vertically on
[TS]
00:24:45
◼
►
the desk there and I just have my couple
[TS]
00:24:47
◼
►
writing apps on the main screen so it's
[TS]
00:24:49
◼
►
a perfect office setup so far anyway I'm
[TS]
00:24:51
◼
►
gonna just attempt to drive the
[TS]
00:24:53
◼
►
listeners crazy here
[TS]
00:24:54
◼
►
mhm you can kind of make out the apps
[TS]
00:24:58
◼
►
we're not gonna talk about today okay
[TS]
00:25:00
◼
►
there's a new ones in there but we're
[TS]
00:25:04
◼
►
just not gonna talk about it we'll leave
[TS]
00:25:05
◼
►
it for another time
[TS]
00:25:06
◼
►
some people will notice the new ones in
[TS]
00:25:08
◼
►
there uh-huh yeah I didn't even notice
[TS]
00:25:09
◼
►
that when i said to you I should have
[TS]
00:25:10
◼
►
down resident further but i like that
[TS]
00:25:13
◼
►
you can kind of see we'll come back to
[TS]
00:25:15
◼
►
that there is the stuff that I want to
[TS]
00:25:16
◼
►
talk about but I want to build the
[TS]
00:25:18
◼
►
intrigue we gave you sleep on the
[TS]
00:25:20
◼
►
calendar who now we're giving you
[TS]
00:25:23
◼
►
something else to worry about em what we
[TS]
00:25:26
◼
►
talked about office spaces and clothes
[TS]
00:25:27
◼
►
officers who I took a trip to facebook
[TS]
00:25:31
◼
►
last week
[TS]
00:25:32
◼
►
oh yeah yeah a friend of mine comes over
[TS]
00:25:34
◼
►
from San Francisco works facebook and he
[TS]
00:25:37
◼
►
invited me to go visit the London
[TS]
00:25:40
◼
►
offices would hate it all my would you
[TS]
00:25:43
◼
►
hate it
[TS]
00:25:44
◼
►
yeah is it open always it's as open as
[TS]
00:25:47
◼
►
an office space could be well I'm i
[TS]
00:25:49
◼
►
would expect no less from facebook
[TS]
00:25:51
◼
►
because they had that marine the article
[TS]
00:25:54
◼
►
about their new headquarters that they
[TS]
00:25:55
◼
►
built which is the largest open floor
[TS]
00:25:58
◼
►
space in the world my buddy works there
[TS]
00:26:00
◼
►
he says he gets like 5,000 steps a day
[TS]
00:26:02
◼
►
just trying to do his job
[TS]
00:26:04
◼
►
God so I'm so when you tell me that
[TS]
00:26:08
◼
►
London has a big open office space i'm
[TS]
00:26:10
◼
►
not surprised yes over a couple of
[TS]
00:26:11
◼
►
floors but like I got went in there and
[TS]
00:26:13
◼
►
there were four people really
[TS]
00:26:15
◼
►
enthusiastically playing ping-pong
[TS]
00:26:17
◼
►
mm like really enthusiastically playing
[TS]
00:26:19
◼
►
there was no joke who had a couple of
[TS]
00:26:22
◼
►
floors they have snacks everywhere
[TS]
00:26:24
◼
►
we had lunch at the canteen which is
[TS]
00:26:26
◼
►
like completely free food and there was
[TS]
00:26:29
◼
►
like sweets and stuff it was great that
[TS]
00:26:31
◼
►
everybody where there was like working
[TS]
00:26:33
◼
►
spaces it was just like rows and rows of
[TS]
00:26:36
◼
►
desks it was interesting to me because
[TS]
00:26:38
◼
►
everything was really cool and fancy and
[TS]
00:26:40
◼
►
it looked lovely but when you look at
[TS]
00:26:42
◼
►
the desks there's just nothing you can
[TS]
00:26:44
◼
►
really do it always just looks not that
[TS]
00:26:47
◼
►
yeah it's always just gonna be a
[TS]
00:26:48
◼
►
computer and a flat surface like that's
[TS]
00:26:49
◼
►
just what you're gonna have yeah and and
[TS]
00:26:51
◼
►
it's just it seems funny to me so you
[TS]
00:26:52
◼
►
can spend all this money and time and
[TS]
00:26:54
◼
►
effort into like creating these great
[TS]
00:26:56
◼
►
spaces but the actual places that you
[TS]
00:26:58
◼
►
sit down and work there just rows of
[TS]
00:27:00
◼
►
white desks like there's nothing you can
[TS]
00:27:02
◼
►
do about it and it was just interesting
[TS]
00:27:03
◼
►
to me to see it now hopefully when i
[TS]
00:27:06
◼
►
visit San Francisco next I'm gonna go
[TS]
00:27:08
◼
►
and take a look at the facebook office
[TS]
00:27:10
◼
►
there and I'm interested to see what
[TS]
00:27:12
◼
►
that one looks like as well yeah I would
[TS]
00:27:15
◼
►
be very curious to see that on the
[TS]
00:27:17
◼
►
inside as well yeah because i can
[TS]
00:27:19
◼
►
imagine it's everything I saw last week
[TS]
00:27:23
◼
►
turned up to eleven sure but i can't
[TS]
00:27:26
◼
►
imagine you driving in an environment
[TS]
00:27:28
◼
►
like that I just don't think I would be
[TS]
00:27:31
◼
►
able to do good work in an environment
[TS]
00:27:35
◼
►
like that i mean i would just have to be
[TS]
00:27:36
◼
►
doing some kind of very different job in
[TS]
00:27:40
◼
►
order to do work i saw a lot of people
[TS]
00:27:42
◼
►
in kind of corners and things like that
[TS]
00:27:46
◼
►
like on bean bags and stuff like it
[TS]
00:27:47
◼
►
seemed like there were a lot of people
[TS]
00:27:49
◼
►
that were like I can't work in these
[TS]
00:27:50
◼
►
banks of desks
[TS]
00:27:52
◼
►
mmm everyone seems really spread out
[TS]
00:27:53
◼
►
even though there were all these desks
[TS]
00:27:56
◼
►
and most of them are empty people were
[TS]
00:27:59
◼
►
in other places
[TS]
00:28:00
◼
►
yeah there have been let's just say
[TS]
00:28:03
◼
►
there have been big open office
[TS]
00:28:05
◼
►
environment that I have been in where I
[TS]
00:28:06
◼
►
have noticed the same phenomenon like
[TS]
00:28:09
◼
►
there are tons of desks there's clearly
[TS]
00:28:12
◼
►
personal items on all of these desks and
[TS]
00:28:14
◼
►
as far as i can tell every available
[TS]
00:28:17
◼
►
space that is not a desk is the space
[TS]
00:28:19
◼
►
that people are actually using to do
[TS]
00:28:21
◼
►
work like if they can get away from
[TS]
00:28:23
◼
►
their desk they are going to and I'm
[TS]
00:28:26
◼
►
like well isn't that interesting
[TS]
00:28:28
◼
►
maybe you company we might want to take
[TS]
00:28:30
◼
►
note of this
[TS]
00:28:31
◼
►
it's like if you if you have other
[TS]
00:28:33
◼
►
spaces for people to work they will work
[TS]
00:28:36
◼
►
there they will not work
[TS]
00:28:38
◼
►
their infinite rows of white desks with
[TS]
00:28:40
◼
►
computers in front of them just like
[TS]
00:28:43
◼
►
just the thing to note companies just
[TS]
00:28:45
◼
►
saying so that the plan the plan Mike
[TS]
00:28:48
◼
►
with this office is that I'm going to be
[TS]
00:28:52
◼
►
writing here and so for the moment what
[TS]
00:28:55
◼
►
I'm doing is I am trying to treat this
[TS]
00:28:59
◼
►
very much as like a holy like a
[TS]
00:29:01
◼
►
sacrosanct place like I'm taking it very
[TS]
00:29:04
◼
►
very seriously the idea that you go here
[TS]
00:29:08
◼
►
you're only going to do one thing which
[TS]
00:29:11
◼
►
is pacing and writing and when you're
[TS]
00:29:14
◼
►
not doing that you're going to leave so
[TS]
00:29:17
◼
►
this this feeds back into what we were
[TS]
00:29:19
◼
►
talking about on previous episodes that
[TS]
00:29:21
◼
►
i am trying to teach my own brain to
[TS]
00:29:25
◼
►
train my own brain like this is the
[TS]
00:29:27
◼
►
thing that happens in this room
[TS]
00:29:30
◼
►
nothing else happens in this room we
[TS]
00:29:32
◼
►
don't do emails here we don't look at
[TS]
00:29:34
◼
►
read it here we don't do anything else
[TS]
00:29:36
◼
►
which is part of the very reason why I
[TS]
00:29:38
◼
►
didn't even want chairs in the room like
[TS]
00:29:40
◼
►
I don't want the option to sit down
[TS]
00:29:42
◼
►
because if I need to sit down i can do
[TS]
00:29:44
◼
►
that plenty of other places so that's
[TS]
00:29:47
◼
►
what I'm I'm trying to establish this
[TS]
00:29:50
◼
►
and I'm trying to build little little
[TS]
00:29:52
◼
►
routines like when I'm walking towards
[TS]
00:29:54
◼
►
this office there's a there's a certain
[TS]
00:29:56
◼
►
landmark that I pass was like when I
[TS]
00:29:58
◼
►
passed that landmark if I'm listening to
[TS]
00:30:00
◼
►
music or podcasts or anything like it
[TS]
00:30:02
◼
►
has to go off like we have to get ready
[TS]
00:30:04
◼
►
as we're approaching this place to start
[TS]
00:30:05
◼
►
doing the work and like all the stuff i
[TS]
00:30:07
◼
►
thinks like it sounds kind of crazy but
[TS]
00:30:10
◼
►
I'm just I'm trying to be super strict
[TS]
00:30:13
◼
►
about it in the same way that like I was
[TS]
00:30:16
◼
►
really aware that in that Amsterdam trip
[TS]
00:30:17
◼
►
it was very easy to feel like I'm being
[TS]
00:30:19
◼
►
very serious about this and kind of
[TS]
00:30:22
◼
►
taking away my own decision-making
[TS]
00:30:24
◼
►
ability now whether or not this works is
[TS]
00:30:28
◼
►
a question that i will only have the
[TS]
00:30:30
◼
►
answer to six weeks from now so we'll
[TS]
00:30:32
◼
►
have to see in the future like does this
[TS]
00:30:34
◼
►
work because if it's just another office
[TS]
00:30:37
◼
►
space then it doesn't make sense for me
[TS]
00:30:38
◼
►
to continue to rent it but i am i'm
[TS]
00:30:41
◼
►
trying to be very very sacrosanct about
[TS]
00:30:45
◼
►
this little writing monastery that I
[TS]
00:30:48
◼
►
of at least for the time being so we'll
[TS]
00:30:50
◼
►
have to check in later and see how it
[TS]
00:30:52
◼
►
are you just writing no research in that
[TS]
00:30:55
◼
►
the short answer is yes the slightly
[TS]
00:31:00
◼
►
longer answer is that I do let myself
[TS]
00:31:03
◼
►
take a look at if I have some stuff in
[TS]
00:31:06
◼
►
say Evernote or do you have some notes
[TS]
00:31:08
◼
►
files that i like to access sometimes
[TS]
00:31:10
◼
►
when I'm writing but i am not allowing
[TS]
00:31:13
◼
►
myself to go out on the internet on like
[TS]
00:31:16
◼
►
a fun fact finding mission right because
[TS]
00:31:18
◼
►
that can just end up taking forever and
[TS]
00:31:21
◼
►
it's not the same kind of thing like as
[TS]
00:31:24
◼
►
I have to discuss before the bottleneck
[TS]
00:31:27
◼
►
for me is the writing process and like
[TS]
00:31:29
◼
►
anything I can do to get more high
[TS]
00:31:32
◼
►
quality writing out in a month is good
[TS]
00:31:34
◼
►
and so like that is what will make this
[TS]
00:31:37
◼
►
office makes sense and again so far just
[TS]
00:31:41
◼
►
for the first you know four days that
[TS]
00:31:42
◼
►
I've had it when it's super easy but
[TS]
00:31:44
◼
►
it's been great like I get up early in
[TS]
00:31:46
◼
►
the morning I walk right out that goes
[TS]
00:31:49
◼
►
straight to the office and I just start
[TS]
00:31:51
◼
►
writing immediately and it's like this
[TS]
00:31:53
◼
►
is what i need there's nothing in the
[TS]
00:31:54
◼
►
morning to interrupt like there's
[TS]
00:31:55
◼
►
nothing to go wrong i'm just going to
[TS]
00:31:57
◼
►
wake up and walk right to this place and
[TS]
00:31:59
◼
►
just try not even to think about it so
[TS]
00:32:01
◼
►
so far so good but it is over the long
[TS]
00:32:04
◼
►
haul that really that really matters
[TS]
00:32:06
◼
►
because what i was going to say is why
[TS]
00:32:08
◼
►
don't you just not connect to the Wi-Fi
[TS]
00:32:11
◼
►
at the office on ipad i already had a
[TS]
00:32:13
◼
►
little conversation with the
[TS]
00:32:16
◼
►
receptionist at the front desk where
[TS]
00:32:17
◼
►
like I will sign you up for your far for
[TS]
00:32:19
◼
►
our telephone internet package and I had
[TS]
00:32:21
◼
►
to explain to them no i don't i don't
[TS]
00:32:23
◼
►
want your telephone or internet package
[TS]
00:32:25
◼
►
and then that was one of the many ways
[TS]
00:32:28
◼
►
in which i draw attention to myself when
[TS]
00:32:30
◼
►
I'm really just this is what I'm saying
[TS]
00:32:32
◼
►
right you don't want connection to the
[TS]
00:32:34
◼
►
outside world you move your furniture
[TS]
00:32:36
◼
►
you took down the picture and you place
[TS]
00:32:39
◼
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under Moses people must think you're
[TS]
00:32:42
◼
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like okay evil or crazy but let's just
[TS]
00:32:48
◼
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say like the I don't want the internet
[TS]
00:32:49
◼
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was just one in a sequence of things
[TS]
00:32:52
◼
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that I was like I really don't want to
[TS]
00:32:53
◼
►
be drawing attention to myself but
[TS]
00:32:54
◼
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literally everything I'm doing is
[TS]
00:32:56
◼
►
drawing attention to myself like I just
[TS]
00:32:57
◼
►
want to move in nice and anonymously
[TS]
00:33:00
◼
►
day one the manager comes in at the end
[TS]
00:33:03
◼
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of the day to see how I'm doing and he
[TS]
00:33:05
◼
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takes one look at the place and he goes
[TS]
00:33:06
◼
►
what are you doing in here like if it's
[TS]
00:33:10
◼
►
at this point at this point I like I
[TS]
00:33:14
◼
►
pulled up part of the false floor to get
[TS]
00:33:16
◼
►
at some of the wiring because i wanted
[TS]
00:33:17
◼
►
to hide the telephone wires that were
[TS]
00:33:19
◼
►
coming like I don't need to see these
[TS]
00:33:20
◼
►
wires like I just want to put them back
[TS]
00:33:22
◼
►
under the false floor like I don't need
[TS]
00:33:24
◼
►
beautiful hi it's it's just it wasn't uh
[TS]
00:33:28
◼
►
it's like I just want to be anonymous
[TS]
00:33:31
◼
►
please don't walk in here right now like
[TS]
00:33:33
◼
►
just I'm just gonna come in and i'm just
[TS]
00:33:35
◼
►
going to leave and I'm going to talk to
[TS]
00:33:37
◼
►
nobody like you never have to worry
[TS]
00:33:38
◼
►
about my office people like I'm just
[TS]
00:33:40
◼
►
here doing my own thing playing my
[TS]
00:33:42
◼
►
Thunder noises
[TS]
00:33:50
◼
►
this episode of cortex is also brought
[TS]
00:33:57
◼
►
to you by however quite simply hover is
[TS]
00:33:59
◼
►
the best way to buy and manage domain
[TS]
00:34:03
◼
►
it's my place of choice and has been for
[TS]
00:34:06
◼
►
years it's the first place I think of to
[TS]
00:34:09
◼
►
go when I have an idea for a new project
[TS]
00:34:12
◼
►
and in fact just yesterday I bought two
[TS]
00:34:16
◼
►
new domain names with hover for projects
[TS]
00:34:20
◼
►
that i am thinking about under the
[TS]
00:34:22
◼
►
hashtag year of less brackets me I might
[TS]
00:34:27
◼
►
not do anything with them for a very
[TS]
00:34:28
◼
►
long time I might not do anything with
[TS]
00:34:30
◼
►
them ever i don't know we'll have to see
[TS]
00:34:32
◼
►
what ends up happening but what I do
[TS]
00:34:34
◼
►
know is that i came up with two great
[TS]
00:34:36
◼
►
names that I really wanted to grab and
[TS]
00:34:40
◼
►
so the first thing I did was I went to
[TS]
00:34:42
◼
►
hover check that they were available
[TS]
00:34:44
◼
►
indeed they work which is always
[TS]
00:34:46
◼
►
exciting and I got them immediately and
[TS]
00:34:50
◼
►
what I like with hover is that when you
[TS]
00:34:52
◼
►
want to grab that domain name you never
[TS]
00:34:54
◼
►
know there might be somebody else in the
[TS]
00:34:56
◼
►
world at this very moment also trying to
[TS]
00:34:58
◼
►
get a domain name but if they are using
[TS]
00:35:01
◼
►
one of the other registrar's it's going
[TS]
00:35:03
◼
►
to take them a long time to do it with
[TS]
00:35:04
◼
►
hover you can get that domain in seconds
[TS]
00:35:08
◼
►
it's just simple it's clean it's
[TS]
00:35:10
◼
►
straightforward you know what you want
[TS]
00:35:12
◼
►
with whoever you want a domain name and
[TS]
00:35:14
◼
►
they let you get it easy-peasy while
[TS]
00:35:18
◼
►
they have all of the domain names you
[TS]
00:35:19
◼
►
would expect they also have just tons of
[TS]
00:35:21
◼
►
the little ones and the funny ones like
[TS]
00:35:23
◼
►
dot coffee and dot limos and all the
[TS]
00:35:26
◼
►
weird things that are there the domains
[TS]
00:35:28
◼
►
i registered happened to be one of the
[TS]
00:35:30
◼
►
smaller domain names so it's nice to be
[TS]
00:35:32
◼
►
able to do that just through however
[TS]
00:35:34
◼
►
they have whois privacy for free so that
[TS]
00:35:37
◼
►
you can keep your private details
[TS]
00:35:39
◼
►
private there's a hover valet service
[TS]
00:35:41
◼
►
where if you're using an inferior
[TS]
00:35:43
◼
►
registrar you can get everything just
[TS]
00:35:45
◼
►
moved over to hover automatically in a
[TS]
00:35:47
◼
►
way that you just don't have to care
[TS]
00:35:49
◼
►
about hover will take care of it all for
[TS]
00:35:51
◼
►
you and they have a new feature called
[TS]
00:35:53
◼
►
hover connect which makes it easier than
[TS]
00:35:56
◼
►
ever to get your domain name connected
[TS]
00:35:58
◼
►
with a website so if you have bought a
[TS]
00:36:01
◼
►
domain name and you want
[TS]
00:36:02
◼
►
you connect it to some other service
[TS]
00:36:04
◼
►
like you want to make your tumblr blog
[TS]
00:36:06
◼
►
use the domain name or whatever you can
[TS]
00:36:08
◼
►
just have hover use that automatically
[TS]
00:36:11
◼
►
for you have everything connected up
[TS]
00:36:13
◼
►
behind the scenes it's great it's simple
[TS]
00:36:16
◼
►
so right now go to hover dot-com and use
[TS]
00:36:19
◼
►
the code creativity at checkout and
[TS]
00:36:22
◼
►
you'll get ten percent off your purchase
[TS]
00:36:24
◼
►
at hover and show your support for
[TS]
00:36:26
◼
►
cortex and all of real afm there's tons
[TS]
00:36:30
◼
►
of stuff that however has I only talked
[TS]
00:36:32
◼
►
about a little bit of it but they're
[TS]
00:36:34
◼
►
what i always use to register my doing
[TS]
00:36:36
◼
►
names so thanks to hover for supporting
[TS]
00:36:38
◼
►
the show is probably the first time this
[TS]
00:36:40
◼
►
has happened in between our two episodes
[TS]
00:36:44
◼
►
you release to youtube videos
[TS]
00:36:46
◼
►
oh yeah I did what happened yeah
[TS]
00:36:49
◼
►
amsterdam happened yeah partly that
[TS]
00:36:54
◼
►
that's actually that's actually no joke
[TS]
00:36:56
◼
►
like a i was able to move both videos
[TS]
00:36:58
◼
►
forward quite a lot during that period
[TS]
00:37:00
◼
►
of time and it just happened to work out
[TS]
00:37:02
◼
►
that they were both finishing up around
[TS]
00:37:05
◼
►
the same time and you know me if I have
[TS]
00:37:08
◼
►
something done
[TS]
00:37:08
◼
►
I just want to release it so they were
[TS]
00:37:10
◼
►
finished a week apart so I released the
[TS]
00:37:11
◼
►
week apart
[TS]
00:37:12
◼
►
that was the video this the second part
[TS]
00:37:15
◼
►
to the America box video right which I i
[TS]
00:37:19
◼
►
really liked that video I have to say
[TS]
00:37:21
◼
►
I've seen that video now about four or
[TS]
00:37:23
◼
►
five times for various reasons no
[TS]
00:37:25
◼
►
excellent let's get that you count up
[TS]
00:37:27
◼
►
yep might be one of my favorite videos
[TS]
00:37:30
◼
►
appeals interesting it's interesting you
[TS]
00:37:32
◼
►
say that because i'm not sure i think
[TS]
00:37:37
◼
►
that the the section which is the very
[TS]
00:37:42
◼
►
end of that video the zebra section like
[TS]
00:37:45
◼
►
zebras vs horses I think that might be
[TS]
00:37:47
◼
►
the best thing i have written to date
[TS]
00:37:49
◼
►
that particular section
[TS]
00:37:50
◼
►
yeah sure i'm not sure if this is like
[TS]
00:37:52
◼
►
my favorite video that I've ever made I
[TS]
00:37:54
◼
►
wouldn't say that I still think humans
[TS]
00:37:56
◼
►
not applies my favorite thing that I
[TS]
00:37:57
◼
►
have done but that little section about
[TS]
00:38:00
◼
►
like horse herds hierarchy and like all
[TS]
00:38:03
◼
►
the zebra stuff like I think that just
[TS]
00:38:04
◼
►
came out amazingly and without a doubt
[TS]
00:38:07
◼
►
that was all done in Amsterdam
[TS]
00:38:09
◼
►
embarrassingly my favorite line from the
[TS]
00:38:12
◼
►
video which nobody appreciated but I
[TS]
00:38:14
◼
►
just loved was at the line about 40 is
[TS]
00:38:17
◼
►
there's no such thing as society when i
[TS]
00:38:19
◼
►
came up with that in Amsterdam I
[TS]
00:38:21
◼
►
literally did like a little fist pump to
[TS]
00:38:24
◼
►
myself in the hotel room I was like
[TS]
00:38:26
◼
►
that's gold like I love this that's
[TS]
00:38:29
◼
►
amazing right
[TS]
00:38:30
◼
►
I was super excited about that like
[TS]
00:38:32
◼
►
nobody commented on that locking
[TS]
00:38:35
◼
►
absolutely nobody you know because that
[TS]
00:38:37
◼
►
wasn't the goals of the video man could
[TS]
00:38:40
◼
►
always hot chicken
[TS]
00:38:41
◼
►
everybody loved top chicken and nobody
[TS]
00:38:45
◼
►
loved my for zebras there's no such
[TS]
00:38:47
◼
►
thing as society like to give you go
[TS]
00:38:49
◼
►
back and you watch that video you can
[TS]
00:38:50
◼
►
hear me really sell there's no such
[TS]
00:38:53
◼
►
thing as society in the reading but like
[TS]
00:38:55
◼
►
nobody cared
[TS]
00:38:56
◼
►
this is where you just never know what
[TS]
00:38:58
◼
►
people reacted that delivery of top
[TS]
00:39:00
◼
►
check-in that's what know we're top
[TS]
00:39:03
◼
►
chicken and it zooms in on the great
[TS]
00:39:04
◼
►
phase perfect so that that's why i think
[TS]
00:39:07
◼
►
i liked this video is there were lots of
[TS]
00:39:10
◼
►
little all flourishes in the delivery
[TS]
00:39:13
◼
►
and the animation that I really enjoy i
[TS]
00:39:17
◼
►
spoke about these on the show before the
[TS]
00:39:19
◼
►
things that i really like like the
[TS]
00:39:21
◼
►
visual jokes that tie up with something
[TS]
00:39:23
◼
►
that you're saying and there were a lot
[TS]
00:39:24
◼
►
of those types of things in there like
[TS]
00:39:26
◼
►
the way that the llamas were jumping out
[TS]
00:39:28
◼
►
of the pan and a lot of the stock
[TS]
00:39:30
◼
►
footage that you used really tied up
[TS]
00:39:34
◼
►
very nicely i had right there are just
[TS]
00:39:36
◼
►
lots and lots of little parts of that
[TS]
00:39:37
◼
►
video that i really enjoyed and the more
[TS]
00:39:40
◼
►
I watch this is quite a complex one
[TS]
00:39:42
◼
►
the more the more times i watched it the
[TS]
00:39:44
◼
►
more times i understood what was going
[TS]
00:39:46
◼
►
on and also enjoy it a lot of the little
[TS]
00:39:48
◼
►
details
[TS]
00:39:49
◼
►
yeah i have to say that 1 i'm i'm pretty
[TS]
00:39:52
◼
►
pleased with I probably haven't been as
[TS]
00:39:55
◼
►
pleased with the release since the
[TS]
00:39:58
◼
►
netherlands video i did I mean many
[TS]
00:40:00
◼
►
years ago now where the netherlands one
[TS]
00:40:03
◼
►
was the first video I made when I felt
[TS]
00:40:04
◼
►
like this was just smooth sailing from
[TS]
00:40:07
◼
►
start to finish like I had an idea and
[TS]
00:40:09
◼
►
it came out pretty much exactly the way
[TS]
00:40:10
◼
►
I wanted and and this one
[TS]
00:40:12
◼
►
it wasn't smooth like that but it is
[TS]
00:40:14
◼
►
most of the time when i'm releasing a
[TS]
00:40:17
◼
►
video I feel like oh thank god like this
[TS]
00:40:19
◼
►
is over and it's done and I can just put
[TS]
00:40:21
◼
►
it up online and i will probably never
[TS]
00:40:23
◼
►
watch it again because I kind of cringe
[TS]
00:40:25
◼
►
about it but this one I was
[TS]
00:40:27
◼
►
the ones like oh no this is this is
[TS]
00:40:29
◼
►
great like I'm pretty happy with the way
[TS]
00:40:30
◼
►
it came out like it worked out well in
[TS]
00:40:32
◼
►
the end and so its up and I'm it's like
[TS]
00:40:34
◼
►
I'm up was much more like a happy day
[TS]
00:40:35
◼
►
like oh well Paul releases to the world
[TS]
00:40:37
◼
►
and then also people stop yelling at me
[TS]
00:40:39
◼
►
for the second part of the America box
[TS]
00:40:41
◼
►
video which I was getting a lot of on
[TS]
00:40:42
◼
►
twitter i cannot believe that you get
[TS]
00:40:44
◼
►
out as quickly as you did you never know
[TS]
00:40:46
◼
►
with me you never know what's going to I
[TS]
00:40:47
◼
►
was expecting at least two more videos
[TS]
00:40:49
◼
►
before part 2 like to keep people
[TS]
00:40:52
◼
►
guessing you know I keep them on their
[TS]
00:40:53
◼
►
toes and then he released the Star Trek
[TS]
00:40:56
◼
►
transporter video
[TS]
00:40:58
◼
►
yep which i know is when you've been
[TS]
00:40:59
◼
►
working on for a very long time
[TS]
00:41:02
◼
►
yeah really long time that one's been in
[TS]
00:41:04
◼
►
the been in the books these two videos
[TS]
00:41:06
◼
►
are actually quite similar to me in some
[TS]
00:41:09
◼
►
ways because both of them are are not so
[TS]
00:41:12
◼
►
reliant on my drawing anything like the
[TS]
00:41:16
◼
►
America box part two is largely stock
[TS]
00:41:19
◼
►
footage and then the star trek video is
[TS]
00:41:22
◼
►
entirely the artwork of Knut who I
[TS]
00:41:25
◼
►
worked with on several projects before
[TS]
00:41:27
◼
►
including the Lord of the Rings videos
[TS]
00:41:29
◼
►
and the single transferable vote video
[TS]
00:41:31
◼
►
so both of these have a very very
[TS]
00:41:34
◼
►
different style but I I wanted to look
[TS]
00:41:37
◼
►
to today and think like a when did I
[TS]
00:41:39
◼
►
really get started on the star trek
[TS]
00:41:41
◼
►
video and I went back into the slack
[TS]
00:41:44
◼
►
that i use for people that I work with
[TS]
00:41:46
◼
►
and I got the first concept drawings
[TS]
00:41:50
◼
►
from Knut on october 11 for the star
[TS]
00:41:54
◼
►
trek video was the very first time I had
[TS]
00:41:58
◼
►
approached him and I asked i want to do
[TS]
00:42:00
◼
►
something on Star Trek give me a couple
[TS]
00:42:02
◼
►
of visual styles and he dropped
[TS]
00:42:04
◼
►
something in the slack
[TS]
00:42:05
◼
►
I mean what is that now like four months
[TS]
00:42:07
◼
►
ago thats lot long time ago from from
[TS]
00:42:10
◼
►
the current day so these things are in
[TS]
00:42:12
◼
►
in progress for quite a while so I mean
[TS]
00:42:16
◼
►
this answers one of the questions that I
[TS]
00:42:18
◼
►
had which is would you consider doing
[TS]
00:42:19
◼
►
more videos in this style because this
[TS]
00:42:22
◼
►
animation are my word is so fat
[TS]
00:42:26
◼
►
it's just superb yeah can do does an
[TS]
00:42:30
◼
►
amazing job without a doubt i mean
[TS]
00:42:32
◼
►
that's that's why I like working with
[TS]
00:42:33
◼
►
his depiction of you i love i love it
[TS]
00:42:38
◼
►
you know like just that
[TS]
00:42:40
◼
►
the giving that character more life and
[TS]
00:42:46
◼
►
making it more human
[TS]
00:42:48
◼
►
it's not an easy task to take something
[TS]
00:42:50
◼
►
that is a stick figure and then say how
[TS]
00:42:53
◼
►
are we going to represent this in a more
[TS]
00:42:55
◼
►
fully fleshed-out way while still
[TS]
00:42:58
◼
►
keeping what is recognizable about it
[TS]
00:43:00
◼
►
but he totally succeeded I gave him more
[TS]
00:43:02
◼
►
so than that taking something that is
[TS]
00:43:03
◼
►
iconic in its own way linked into the
[TS]
00:43:06
◼
►
people that are familiar with you and
[TS]
00:43:09
◼
►
like your work the the way that you
[TS]
00:43:12
◼
►
portray your character in the video is a
[TS]
00:43:15
◼
►
massive part of it and he really evolved
[TS]
00:43:20
◼
►
that character who are just excellently
[TS]
00:43:25
◼
►
I i think it's fantastic that like the
[TS]
00:43:28
◼
►
life that he brought to it like one of
[TS]
00:43:29
◼
►
my favorite parts is when you're crying
[TS]
00:43:32
◼
►
on sofa like in the fetal position and
[TS]
00:43:36
◼
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it's like that is such a great depiction
[TS]
00:43:38
◼
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yeah I just thought the whole thing was
[TS]
00:43:41
◼
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was fantastic
[TS]
00:43:42
◼
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that right there is a great example of
[TS]
00:43:44
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like okay so people wanted to like a
[TS]
00:43:46
◼
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white is uses different artwork like why
[TS]
00:43:48
◼
►
didn't you do it yourself in your own
[TS]
00:43:49
◼
►
stick figures for both the star trek
[TS]
00:43:52
◼
►
video and for the domestication video
[TS]
00:43:55
◼
►
they they had the same thing in common
[TS]
00:43:57
◼
►
of man if I was going to sit down and
[TS]
00:44:00
◼
►
actually try to draw out these videos in
[TS]
00:44:03
◼
►
some way there are many parts where one
[TS]
00:44:06
◼
►
I just simply wouldn't have the artistic
[TS]
00:44:08
◼
►
ability to do so and to where both of
[TS]
00:44:12
◼
►
these things just require a level of
[TS]
00:44:14
◼
►
detail that you could not do in stick
[TS]
00:44:17
◼
►
figures right it's it is just simply not
[TS]
00:44:20
◼
►
possible and this is the same reason why
[TS]
00:44:23
◼
►
I went to commute to do the Lord of the
[TS]
00:44:25
◼
►
Rings video because when I was going
[TS]
00:44:28
◼
►
through that when I thought like oh let
[TS]
00:44:29
◼
►
me do with a video about Lord of the
[TS]
00:44:31
◼
►
Rings I want to talk about tents and
[TS]
00:44:32
◼
►
elves and Men and hobbits and all the
[TS]
00:44:34
◼
►
stuff and I realized really quickly like
[TS]
00:44:36
◼
►
you know what you can do this with stick
[TS]
00:44:37
◼
►
figures man like it just there's not
[TS]
00:44:40
◼
►
enough that looks visually different and
[TS]
00:44:43
◼
►
so once again for the star trek one when
[TS]
00:44:45
◼
►
I was thinking about doing this it was
[TS]
00:44:48
◼
►
that it was the same thing all over
[TS]
00:44:50
◼
►
I was originally going to have much more
[TS]
00:44:52
◼
►
of the crew and talk about specific
[TS]
00:44:53
◼
►
examples like that's how it began as
[TS]
00:44:56
◼
►
like I can't draw stick figures that are
[TS]
00:44:59
◼
►
obviously the different captain's like
[TS]
00:45:01
◼
►
that's just not possible to do in my
[TS]
00:45:03
◼
►
usual style so it's like I have to bring
[TS]
00:45:06
◼
►
on someone to to do this and so that's
[TS]
00:45:08
◼
►
that's what are some of the original
[TS]
00:45:09
◼
►
concept artwork was I had commute giving
[TS]
00:45:11
◼
►
me like various characters like how
[TS]
00:45:13
◼
►
would they look what know what are we
[TS]
00:45:14
◼
►
going to have this look like on screen
[TS]
00:45:17
◼
►
because there's no way i can adequately
[TS]
00:45:19
◼
►
with stick figures have to Rikers and
[TS]
00:45:22
◼
►
just as the as the project went on I
[TS]
00:45:26
◼
►
eventually realized like oh I i liked
[TS]
00:45:27
◼
►
this artwork so much that can I came to
[TS]
00:45:30
◼
►
an agreement where he was going to just
[TS]
00:45:32
◼
►
do all of it like we're just going to
[TS]
00:45:35
◼
►
make this one hundred percent your
[TS]
00:45:38
◼
►
artwork up on the screen and I think it
[TS]
00:45:40
◼
►
came out really well if it did I loved
[TS]
00:45:43
◼
►
it like that the the actual topic i'm
[TS]
00:45:45
◼
►
not a star trek guy em but you know I
[TS]
00:45:49
◼
►
understand enough about I've seen the
[TS]
00:45:50
◼
►
movies who but for me it wasn't really
[TS]
00:45:54
◼
►
about the topic
[TS]
00:45:56
◼
►
it just all its design and just the way
[TS]
00:45:59
◼
►
that everything looked it really really
[TS]
00:46:01
◼
►
made it work it really worked in a
[TS]
00:46:04
◼
►
different way to to how your videos
[TS]
00:46:06
◼
►
normally do it was very different very
[TS]
00:46:08
◼
►
refreshing I think and I i really
[TS]
00:46:10
◼
►
enjoyed it i wish that they could be
[TS]
00:46:12
◼
►
more like it but I know how hard it is
[TS]
00:46:14
◼
►
to do you know yeah well i mean this is
[TS]
00:46:17
◼
►
this is one of these things because when
[TS]
00:46:19
◼
►
eventually came to the conclusion of
[TS]
00:46:21
◼
►
like oh I can have someone else do all
[TS]
00:46:25
◼
►
of the artwork instead of trying to
[TS]
00:46:26
◼
►
think of mixing this with my regular
[TS]
00:46:28
◼
►
style and and his drawings it's like
[TS]
00:46:30
◼
►
I'll let me just entirely have someone
[TS]
00:46:33
◼
►
else do this
[TS]
00:46:34
◼
►
my initial thought was like oh well this
[TS]
00:46:36
◼
►
is going to be a huge time-saver isn't
[TS]
00:46:38
◼
►
it like that the NFL is like no it's not
[TS]
00:46:40
◼
►
actually here's time-saver there is the
[TS]
00:46:42
◼
►
potential for it and and the reason that
[TS]
00:46:44
◼
►
I think that is looking up mining your
[TS]
00:46:48
◼
►
working relationship and how that's
[TS]
00:46:51
◼
►
developed because we collaborate on this
[TS]
00:46:54
◼
►
project and overtime arm we've learned
[TS]
00:47:00
◼
►
each of his preferences in the way that
[TS]
00:47:03
◼
►
things should
[TS]
00:47:03
◼
►
done like I think that if you willing to
[TS]
00:47:06
◼
►
put the time and effort into it could be
[TS]
00:47:09
◼
►
possible that somebody could do the work
[TS]
00:47:11
◼
►
for you
[TS]
00:47:11
◼
►
I especially if you know the thing that
[TS]
00:47:14
◼
►
your best and the thing to the longest
[TS]
00:47:16
◼
►
is the writing you know then you could
[TS]
00:47:18
◼
►
focus completely on that and have
[TS]
00:47:20
◼
►
somebody else help you out with the
[TS]
00:47:21
◼
►
artwork so we're thinking about this is
[TS]
00:47:24
◼
►
like okay the way that I was currently
[TS]
00:47:26
◼
►
working was we were going back and forth
[TS]
00:47:29
◼
►
about the art you know he was sending me
[TS]
00:47:31
◼
►
stuff almost all of which was like it's
[TS]
00:47:34
◼
►
amazing do more other we like have a
[TS]
00:47:35
◼
►
back-and-forth about how things should
[TS]
00:47:36
◼
►
be represented and and and the rest of
[TS]
00:47:39
◼
►
this and ultimately in the end what I
[TS]
00:47:43
◼
►
got from Knut was about a hundred
[TS]
00:47:46
◼
►
drawings vector drawings for the various
[TS]
00:47:51
◼
►
scenes but even then the the additional
[TS]
00:47:55
◼
►
thing which takes up a huge amount of
[TS]
00:47:57
◼
►
time is that he is not the animator i am
[TS]
00:48:01
◼
►
still the animator and so even though i
[TS]
00:48:03
◼
►
have these drawings because they're
[TS]
00:48:06
◼
►
vectors each drawing can be broken down
[TS]
00:48:09
◼
►
into the various elements and then I am
[TS]
00:48:12
◼
►
animating the various elements so
[TS]
00:48:14
◼
►
anytime something moves on the screen
[TS]
00:48:17
◼
►
anytime something fades into fades out
[TS]
00:48:19
◼
►
or has a wobbly effect or whatever like
[TS]
00:48:21
◼
►
i am doing all of that and so what I
[TS]
00:48:23
◼
►
have sent you that you can see it will
[TS]
00:48:25
◼
►
be in the show notes for the listeners
[TS]
00:48:27
◼
►
is what the video looks like on my end
[TS]
00:48:31
◼
►
to animate when i'm working within Final
[TS]
00:48:33
◼
►
Cut Pro and so while I start with a
[TS]
00:48:38
◼
►
hundred drawings in the end there are
[TS]
00:48:41
◼
►
probably somewhere between you know
[TS]
00:48:43
◼
►
maybe 200 to 400 animation elements of
[TS]
00:48:48
◼
►
where I'm saying okay this transition
[TS]
00:48:50
◼
►
happens now this special effect comes on
[TS]
00:48:52
◼
►
screen this image transitions into this
[TS]
00:48:55
◼
►
other image this guy moves from point X
[TS]
00:48:57
◼
►
to point B hears a sound effect that is
[TS]
00:49:00
◼
►
going to play underneath what's going on
[TS]
00:49:02
◼
►
the screen so even though all of the
[TS]
00:49:04
◼
►
artwork was done I was shocked by how
[TS]
00:49:08
◼
►
much animation work there was still to
[TS]
00:49:11
◼
►
even after this point so if if I was
[TS]
00:49:15
◼
►
ever to try to complete
[TS]
00:49:17
◼
►
we outsource all of this is like I would
[TS]
00:49:19
◼
►
need an additional person to be the
[TS]
00:49:22
◼
►
animation person like it's it can't just
[TS]
00:49:24
◼
►
be the artwork because it's a bit
[TS]
00:49:28
◼
►
surprising you think like boy a hundred
[TS]
00:49:30
◼
►
images it sounds like a lot but if you
[TS]
00:49:32
◼
►
just have the images on the screen over
[TS]
00:49:34
◼
►
the course of four minutes like it's not
[TS]
00:49:35
◼
►
actually nearly enough action that
[TS]
00:49:38
◼
►
that's taking place like you need to
[TS]
00:49:40
◼
►
have more going on to keep it
[TS]
00:49:42
◼
►
interesting
[TS]
00:49:42
◼
►
hence all of all of the motion or all of
[TS]
00:49:45
◼
►
the transitions are all of the effects a
[TS]
00:49:47
◼
►
little later on in a moment we're going
[TS]
00:49:49
◼
►
to be talking about creativity and
[TS]
00:49:51
◼
►
focuses on pixel which is a movie studio
[TS]
00:49:54
◼
►
and animation studio it's like you would
[TS]
00:49:58
◼
►
need to and it's not impossible to do
[TS]
00:50:00
◼
►
this have like a mini version of that
[TS]
00:50:01
◼
►
right so like you would come up with the
[TS]
00:50:04
◼
►
story you would maybe do some
[TS]
00:50:06
◼
►
storyboards and then have an animate
[TS]
00:50:09
◼
►
have like an artist and animator put
[TS]
00:50:12
◼
►
them together for you
[TS]
00:50:14
◼
►
yeah well well there is a world in which
[TS]
00:50:16
◼
►
that could be the same person as well
[TS]
00:50:18
◼
►
yeah there is a world in which that
[TS]
00:50:20
◼
►
could be the the same person it's the
[TS]
00:50:23
◼
►
thing is always difficult to find people
[TS]
00:50:24
◼
►
talented in one area let alone two areas
[TS]
00:50:27
◼
►
show so I trying to find someone who is
[TS]
00:50:29
◼
►
an amazing illustrator and who also is
[TS]
00:50:32
◼
►
great at doing animation work in Final
[TS]
00:50:35
◼
►
Cut Pro like that's a whole different as
[TS]
00:50:37
◼
►
a whole different thing which is why I
[TS]
00:50:39
◼
►
just like I'm i would say i would be
[TS]
00:50:41
◼
►
looking for someone who is good at
[TS]
00:50:43
◼
►
animating which is a different skill
[TS]
00:50:45
◼
►
yeah but of course I I am never under
[TS]
00:50:47
◼
►
the illusion that like I am somehow like
[TS]
00:50:49
◼
►
a magic person who is doing on
[TS]
00:50:52
◼
►
replicable work like most of the people
[TS]
00:50:56
◼
►
i know are working with teams like it's
[TS]
00:50:59
◼
►
it's interesting and weird that like
[TS]
00:51:01
◼
►
that there are I know very few YouTube
[TS]
00:51:04
◼
►
people who don't have teams around them
[TS]
00:51:06
◼
►
at this point like I am I am one of the
[TS]
00:51:08
◼
►
the very few people i know who is
[TS]
00:51:10
◼
►
genuinely a 1-1 person youtube operation
[TS]
00:51:14
◼
►
at this scale
[TS]
00:51:16
◼
►
yeah who doesn't have employees like
[TS]
00:51:18
◼
►
permanent full-time employees so it is
[TS]
00:51:22
◼
►
an interesting position but it's just as
[TS]
00:51:25
◼
►
with many of these things like I can
[TS]
00:51:26
◼
►
because I had never had
[TS]
00:51:29
◼
►
this much artwork done before i had i
[TS]
00:51:34
◼
►
had falsely assume like oh this is gonna
[TS]
00:51:36
◼
►
be super easy to put together and like
[TS]
00:51:38
◼
►
you know if it's still it is still not
[TS]
00:51:42
◼
►
easy and so like if you wanted to ever
[TS]
00:51:44
◼
►
outsource it like you need one more
[TS]
00:51:47
◼
►
person to to help with this I would bet
[TS]
00:51:51
◼
►
the it still took up less of your time
[TS]
00:51:55
◼
►
in the aggregate but it may be didn't
[TS]
00:51:58
◼
►
feel that way
[TS]
00:51:59
◼
►
the question is did it take less time
[TS]
00:52:03
◼
►
than it takes me to animate an average
[TS]
00:52:06
◼
►
video the answer to that is no like it
[TS]
00:52:11
◼
►
took the same number of days plus the
[TS]
00:52:14
◼
►
back-and-forth with canoed spread out
[TS]
00:52:16
◼
►
over a couple of months like there's no
[TS]
00:52:17
◼
►
there's no way that it took me less time
[TS]
00:52:20
◼
►
but but the real question is if i didn't
[TS]
00:52:24
◼
►
have the artwork done and I attempted to
[TS]
00:52:27
◼
►
do this all on my own
[TS]
00:52:29
◼
►
that would have taken me months and
[TS]
00:52:31
◼
►
months of work so there is a way in
[TS]
00:52:33
◼
►
which this saved me a huge amount of
[TS]
00:52:36
◼
►
time in the in the same way that like
[TS]
00:52:38
◼
►
getting all the stock video for the
[TS]
00:52:39
◼
►
domestication video like if I tried to
[TS]
00:52:41
◼
►
animate that that would have been months
[TS]
00:52:44
◼
►
and months of work instead of four days
[TS]
00:52:46
◼
►
of animating so like I there's a sense
[TS]
00:52:49
◼
►
in which I saved a lot of time
[TS]
00:52:50
◼
►
sure but not like actual number of hours
[TS]
00:52:54
◼
►
out of my working schedule like it's a
[TS]
00:52:55
◼
►
slightly different question you know i
[TS]
00:52:57
◼
►
love your work but it doesn't you
[TS]
00:52:59
◼
►
couldn't have done this now of course
[TS]
00:53:01
◼
►
not you don't have no skill whatsoever
[TS]
00:53:02
◼
►
like you couldn't even closer now you
[TS]
00:53:05
◼
►
wouldn't be able to do it and I'm
[TS]
00:53:07
◼
►
looking at it now
[TS]
00:53:08
◼
►
one week 1.4 million views yeah pretty
[TS]
00:53:11
◼
►
good maybe it was worth it i think like
[TS]
00:53:16
◼
►
that i have to have the right topic in
[TS]
00:53:19
◼
►
mind for this kind of style
[TS]
00:53:21
◼
►
I i don't think i don't think that i
[TS]
00:53:25
◼
►
could just generally say like I'm always
[TS]
00:53:27
◼
►
going to do videos with all of this
[TS]
00:53:29
◼
►
artwork like if I'm ever doing something
[TS]
00:53:32
◼
►
that has anything to do with countries i
[TS]
00:53:34
◼
►
always want to use the country girls
[TS]
00:53:36
◼
►
that I have like I just I love the way
[TS]
00:53:38
◼
►
that looks
[TS]
00:53:39
◼
►
I think that's a real signature style at
[TS]
00:53:42
◼
►
this point like I'm always
[TS]
00:53:43
◼
►
going to want to do anything that has to
[TS]
00:53:44
◼
►
do with countries using those particular
[TS]
00:53:46
◼
►
stick figures come but i can but like
[TS]
00:53:50
◼
►
you can see the commonality between the
[TS]
00:53:52
◼
►
star trek video and the Lord of the
[TS]
00:53:53
◼
►
Rings video is is both of them it's like
[TS]
00:53:55
◼
►
there's more detail than can possibly be
[TS]
00:53:58
◼
►
represented with stick figures and so if
[TS]
00:54:02
◼
►
i come to that situation again if
[TS]
00:54:04
◼
►
there's a topic that I'm working on
[TS]
00:54:05
◼
►
where that feels like if the case i will
[TS]
00:54:06
◼
►
definitely definitely think about doing
[TS]
00:54:08
◼
►
it again sir i miss any I haven't got a
[TS]
00:54:13
◼
►
name for him but I'll miss that little
[TS]
00:54:14
◼
►
cgpgrey maybe he'll come back someday
[TS]
00:54:17
◼
►
sir i would like to also thank a glue
[TS]
00:54:20
◼
►
for helping support this week's episode
[TS]
00:54:22
◼
►
igloo make the internet you'll actually
[TS]
00:54:24
◼
►
like what does that mean well it means
[TS]
00:54:26
◼
►
that you have the tools to create an
[TS]
00:54:28
◼
►
internet that looks and works the way
[TS]
00:54:30
◼
►
you want it looks and works the way that
[TS]
00:54:33
◼
►
you're used to with the way that you're
[TS]
00:54:35
◼
►
used to using the internet rather than
[TS]
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looking at something which looks like it
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was built in the nineties by somebody
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who obviously couldn't see into the
[TS]
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future and had no idea how we'd be using
[TS]
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our computers like for example now we're
[TS]
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able to do work wherever we want with
[TS]
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our phones and tablets and laptops equal
[TS]
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works on all of them
[TS]
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it has responsive design so it's gonna
[TS]
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work everywhere you can do everything
[TS]
00:54:56
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you can manage your task list from your
[TS]
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iphone you can manage your projects and
[TS]
00:55:01
◼
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speak to your colleagues from your
[TS]
00:55:03
◼
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android tablet it doesn't matter what
[TS]
00:55:04
◼
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device you're using if it can connect to
[TS]
00:55:06
◼
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the internet you can use igloo talking
[TS]
00:55:10
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about design you're able to customize it
[TS]
00:55:12
◼
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give it the look and theme and colors of
[TS]
00:55:14
◼
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your company so it feels right at home
[TS]
00:55:16
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in your organization also able to turn
[TS]
00:55:19
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on and off different pieces of
[TS]
00:55:21
◼
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functionality for different members of
[TS]
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your teams so you can give them just the
[TS]
00:55:25
◼
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tools that they need you can share files
[TS]
00:55:27
◼
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of your co-workers for you all to
[TS]
00:55:29
◼
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collaborate on you can track who's read
[TS]
00:55:31
◼
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documents of read receipts this is super
[TS]
00:55:33
◼
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useful for making sure that everybody
[TS]
00:55:35
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has seen an important document that must
[TS]
00:55:37
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go around the company you can also
[TS]
00:55:38
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integrate with services that box Google
[TS]
00:55:40
◼
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Drive and Dropbox so people have access
[TS]
00:55:42
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to all of their files wherever they need
[TS]
00:55:44
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them wherever they are
[TS]
00:55:45
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it was secured of 256 bit encryption
[TS]
00:55:47
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single sign-on and has active directory
[TS]
00:55:49
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integration as well so it's going to
[TS]
00:55:51
◼
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integrate perfectly into your
[TS]
00:55:53
◼
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organization the best thing about a glue
[TS]
00:55:55
◼
►
you can try it for free with any team up
[TS]
00:55:58
◼
►
to 10 people for as long as you want
[TS]
00:56:01
◼
►
so you can make sure that is right for
[TS]
00:56:03
◼
►
your team in your organization time to
[TS]
00:56:05
◼
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break away from an internet you hate
[TS]
00:56:07
◼
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sign up now
[TS]
00:56:08
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english software.com / cortex thank you
[TS]
00:56:11
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so much to eat glue for their continued
[TS]
00:56:12
◼
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support of this show and all of real FM
[TS]
00:56:15
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alright so the second cortex business
[TS]
00:56:19
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book club is now in session
[TS]
00:56:22
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it's time it's time so we read
[TS]
00:56:25
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creativity inc
[TS]
00:56:27
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yes you pick this book this time this is
[TS]
00:56:29
◼
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a book that I've wanted to read for some
[TS]
00:56:31
◼
►
time but never got around to it but then
[TS]
00:56:34
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when it came to be my turn to pick a
[TS]
00:56:36
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book after the tragedy of the e-myth
[TS]
00:56:41
◼
►
revisited i decided to go for a book
[TS]
00:56:44
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that i really enjoyed the thought of I'm
[TS]
00:56:47
◼
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a big pics off an lu so I was very
[TS]
00:56:49
◼
►
intrigued to to read this so I did
[TS]
00:56:52
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listen to the audiobook unabridged
[TS]
00:56:54
◼
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audiobook it was much longer then met
[TS]
00:56:58
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like twice the size i think but I got
[TS]
00:57:01
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through it all in like a week and a half
[TS]
00:57:03
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it's like 12 hours and audio book form
[TS]
00:57:06
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yeah something like that
[TS]
00:57:07
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►
looking through my notes I originally
[TS]
00:57:10
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read this back in November 2014
[TS]
00:57:15
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according to all of my kindle highlights
[TS]
00:57:18
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back when I was still reading books on
[TS]
00:57:20
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kindle with their appalling topography
[TS]
00:57:22
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and so I hadn't read it since then and I
[TS]
00:57:25
◼
►
also I relisten to probably about eighty
[TS]
00:57:29
◼
►
percent of the book this week on
[TS]
00:57:31
◼
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audiobook and then I sort of skimmed the
[TS]
00:57:33
◼
►
last few chapters as well so i reread it
[TS]
00:57:36
◼
►
recently although you may have some more
[TS]
00:57:39
◼
►
detail towards the end then i do and i
[TS]
00:57:42
◼
►
also have all of my notes from last time
[TS]
00:57:45
◼
►
it's a funny experience to read a book
[TS]
00:57:46
◼
►
like this because I'm listening to an
[TS]
00:57:48
◼
►
audiobook and i think i read it the
[TS]
00:57:50
◼
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first time right but I'm listening to an
[TS]
00:57:52
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audiobook now I'll hear the office say
[TS]
00:57:54
◼
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something like oh that's an excellent
[TS]
00:57:56
◼
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point so i opened up my kindle app to
[TS]
00:57:58
◼
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highlight that section and I was like
[TS]
00:57:59
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all right two years ago me thought the
[TS]
00:58:01
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same thing and highlighted exactly the
[TS]
00:58:03
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past the child going to highlight
[TS]
00:58:05
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it's a funny experience like a look at
[TS]
00:58:08
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me and passed me agreeing on what is an
[TS]
00:58:10
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interesting point but also clever me yes
[TS]
00:58:12
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me recap don't we agree on the
[TS]
00:58:15
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importance of this passage so small
[TS]
00:58:18
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yes but so tell me Mike you as this this
[TS]
00:58:21
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is your first experience with creativity
[TS]
00:58:25
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what did you think of the book it wasn't
[TS]
00:58:27
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completely what I expected then and very
[TS]
00:58:30
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different to other books that I've read
[TS]
00:58:33
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like this because it was a lot more
[TS]
00:58:35
◼
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biographical em at kenmore tells his
[TS]
00:58:39
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story and through telling his story hits
[TS]
00:58:43
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upon some other things that have been
[TS]
00:58:44
◼
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important in helping him build and
[TS]
00:58:47
◼
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manage and run Pixar and now Disney
[TS]
00:58:49
◼
►
Animation em so it was unexpected but I
[TS]
00:58:53
◼
►
think I enjoyed it more because of that
[TS]
00:58:55
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►
I like biographies of people that are
[TS]
00:58:58
◼
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interesting for people that I respect
[TS]
00:59:00
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and while side of only known a little
[TS]
00:59:03
◼
►
bit about it kept more from from other
[TS]
00:59:05
◼
►
books mainly apple books because there's
[TS]
00:59:08
◼
►
obviously a big crossover right right I
[TS]
00:59:11
◼
►
respect the company so much that he was
[TS]
00:59:14
◼
►
basically it's kind of like the
[TS]
00:59:16
◼
►
biography of him and pixar together
[TS]
00:59:19
◼
►
yeah without a doubt yeah there's a ton
[TS]
00:59:20
◼
►
of of early pixar stuff in this and also
[TS]
00:59:26
◼
►
like where where there's end cap will
[TS]
00:59:28
◼
►
come from how did he end up to be in
[TS]
00:59:30
◼
►
this situation and also there's a lot of
[TS]
00:59:33
◼
►
steve jobs related stuff in this
[TS]
00:59:35
◼
►
especially the afterward that whole
[TS]
00:59:38
◼
►
section is basically ad cap more telling
[TS]
00:59:41
◼
►
his story of Steve and why the stories
[TS]
00:59:45
◼
►
that have been out and circulated on
[TS]
00:59:47
◼
►
about our the full picture of the man
[TS]
00:59:49
◼
►
whose fascinating parts got nothing to
[TS]
00:59:51
◼
►
do with the creativity part which is why
[TS]
00:59:53
◼
►
it's right at the end it was a good
[TS]
00:59:54
◼
►
place to put it but I could tell like
[TS]
00:59:56
◼
►
from him like I need to tell this story
[TS]
00:59:58
◼
►
because i hate whatever
[TS]
00:59:58
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►
because i hate whatever
[TS]
01:00:00
◼
►
I'm saying yeah it was it was a total
[TS]
01:00:02
◼
►
total non sequitur to the rest of the
[TS]
01:00:05
◼
►
book but like this is the most logical
[TS]
01:00:07
◼
►
place to put this this section about
[TS]
01:00:08
◼
►
what is what is his impression of steve
[TS]
01:00:11
◼
►
jobs so in a similar way to how we went
[TS]
01:00:15
◼
►
through the last one I'll kind of go
[TS]
01:00:16
◼
►
through my notes that kind of follows
[TS]
01:00:18
◼
►
the book chronologically even one of my
[TS]
01:00:21
◼
►
favorite things and time back into the
[TS]
01:00:23
◼
►
biographical part is that this book is
[TS]
01:00:26
◼
►
about a man who had a dream who achieved
[TS]
01:00:31
◼
►
mhm right the idea of wanting to make a
[TS]
01:00:34
◼
►
computer animated movie when he started
[TS]
01:00:37
◼
►
out it was impossible that you couldn't
[TS]
01:00:39
◼
►
do it but he wanted to do it and then
[TS]
01:00:42
◼
►
did it and I love those kind of stories
[TS]
01:00:45
◼
►
because i think that there is something
[TS]
01:00:48
◼
►
nice in knowing that people achieve
[TS]
01:00:50
◼
►
their dreams if with the right amount of
[TS]
01:00:52
◼
►
work and effort i think that is a good
[TS]
01:00:55
◼
►
story I think it's possible you know I
[TS]
01:00:58
◼
►
think that mean you've both done that to
[TS]
01:01:00
◼
►
certain degrees i expect quite a lot of
[TS]
01:01:03
◼
►
people listen to the show how people
[TS]
01:01:05
◼
►
that have creative work at usually tends
[TS]
01:01:06
◼
►
to be part of a dream or a long-term
[TS]
01:01:09
◼
►
goal and I also as you know probably
[TS]
01:01:11
◼
►
quite a lot of people listen to show
[TS]
01:01:13
◼
►
that have one they're trying to achieve
[TS]
01:01:14
◼
►
so I think it's always good to hear
[TS]
01:01:17
◼
►
these stories of people that have
[TS]
01:01:18
◼
►
something that they want to do and then
[TS]
01:01:21
◼
►
go out and do it
[TS]
01:01:23
◼
►
so this is a good one for that as well
[TS]
01:01:25
◼
►
as a lot of the lessons that that tries
[TS]
01:01:28
◼
►
to teach ya i can agree with that and
[TS]
01:01:31
◼
►
this is this is a time to just interject
[TS]
01:01:35
◼
►
in a sense a lot of people after our
[TS]
01:01:38
◼
►
last book club episode wanted to know
[TS]
01:01:42
◼
►
like why the hell i would read a book
[TS]
01:01:43
◼
►
like that like the e-myth revisited and
[TS]
01:01:45
◼
►
why would read these business books even
[TS]
01:01:47
◼
►
though people often hear that i don't
[TS]
01:01:49
◼
►
have always great things to say about
[TS]
01:01:50
◼
►
them but I i think this falls into the
[TS]
01:01:53
◼
►
category of like when you are reading
[TS]
01:01:55
◼
►
you are shaping your own mind and you
[TS]
01:02:01
◼
►
are shaping like the kind of person that
[TS]
01:02:03
◼
►
you can possibly be and this falls into
[TS]
01:02:06
◼
►
the category of like if you want to do
[TS]
01:02:09
◼
►
something different it is useful to read
[TS]
01:02:12
◼
►
out people who have done things
[TS]
01:02:14
◼
►
differently or wet like whether or not
[TS]
01:02:16
◼
►
the particulars of their situation
[TS]
01:02:18
◼
►
exactly matters for your situation is
[TS]
01:02:20
◼
►
not relevant
[TS]
01:02:22
◼
►
it's it's a case of like showing your
[TS]
01:02:24
◼
►
brain like oh ok here's the story of
[TS]
01:02:27
◼
►
this person and how he went to achieve
[TS]
01:02:30
◼
►
an unusual thing and like here here is
[TS]
01:02:33
◼
►
the way he did this and look brain like
[TS]
01:02:36
◼
►
this is the thing to think about like
[TS]
01:02:37
◼
►
I'm going to keep exposing you to this
[TS]
01:02:39
◼
►
idea over and over again like people can
[TS]
01:02:43
◼
►
achieve things and they can they can
[TS]
01:02:44
◼
►
reach their goals and like here's how
[TS]
01:02:46
◼
►
here's how this person has done it
[TS]
01:02:47
◼
►
here's how maybe that person has done it
[TS]
01:02:49
◼
►
and you brain like pick from that what
[TS]
01:02:52
◼
►
you think is useful but just be aware
[TS]
01:02:55
◼
►
that like it's on it's almost like you
[TS]
01:02:58
◼
►
want to create for your own single brain
[TS]
01:03:00
◼
►
like a culture of success right like
[TS]
01:03:02
◼
►
think things can happen well brain and
[TS]
01:03:04
◼
►
just be aware of that and that's why I
[TS]
01:03:06
◼
►
think these things are useful to read
[TS]
01:03:09
◼
►
and why I've been reading them for you
[TS]
01:03:11
◼
►
know many years at this stage camel
[TS]
01:03:13
◼
►
himself is also pretty critical of
[TS]
01:03:15
◼
►
business books which I like and and
[TS]
01:03:17
◼
►
multiple points in the the the book
[TS]
01:03:21
◼
►
talks about why a lot of these types of
[TS]
01:03:24
◼
►
books a pointless right i really like it
[TS]
01:03:27
◼
►
just addresses it and he's like look a
[TS]
01:03:30
◼
►
lot of these things don't really help
[TS]
01:03:32
◼
►
people they're full of empty lessons and
[TS]
01:03:35
◼
►
like even at the end he kind of distills
[TS]
01:03:38
◼
►
a lot of things that he believes in two
[TS]
01:03:40
◼
►
simple sentences and he's like these are
[TS]
01:03:42
◼
►
statements that are true they are what i
[TS]
01:03:46
◼
►
think of as talking points and places to
[TS]
01:03:49
◼
►
go from so let's look at all of these
[TS]
01:03:51
◼
►
lessons these takeaways they will be
[TS]
01:03:53
◼
►
caught in other types of books has food
[TS]
01:03:58
◼
►
for thought rather than just like
[TS]
01:04:00
◼
►
lessons i'm trying to teach you and I
[TS]
01:04:03
◼
►
quite like that approach i agree that
[TS]
01:04:06
◼
►
that perhaps one of the values of this
[TS]
01:04:10
◼
►
is not so much him telling you here's
[TS]
01:04:14
◼
►
the way to do it as opposed to him
[TS]
01:04:16
◼
►
describing lots of the other people he
[TS]
01:04:20
◼
►
works with and how they think about
[TS]
01:04:22
◼
►
x and it's it's a bit of a like when you
[TS]
01:04:25
◼
►
are reading it he just like throwing a
[TS]
01:04:27
◼
►
whole bunch of stuff at your brain and
[TS]
01:04:29
◼
►
maybe some of it will stick and some of
[TS]
01:04:30
◼
►
it won't but you know he talks about
[TS]
01:04:32
◼
►
like oh here's how is how Brad Bird
[TS]
01:04:34
◼
►
things about making a movie like this is
[TS]
01:04:36
◼
►
not how I think about making a movie I
[TS]
01:04:38
◼
►
think brad bird is wrong but he made the
[TS]
01:04:40
◼
►
incredibles right so like you take from
[TS]
01:04:42
◼
►
that what you want and then it goes to a
[TS]
01:04:44
◼
►
bunch of the other directors and talks
[TS]
01:04:45
◼
►
about like here's how this person thinks
[TS]
01:04:47
◼
►
about it here's how that person thinks
[TS]
01:04:48
◼
►
about it and you know it's like some of
[TS]
01:04:51
◼
►
them think about like they're on an
[TS]
01:04:52
◼
►
archaeological expedition and they're
[TS]
01:04:54
◼
►
uncovering things and others imagine it
[TS]
01:04:56
◼
►
as though they are building a structure
[TS]
01:04:58
◼
►
brick by brick and he's just he's just
[TS]
01:05:00
◼
►
going through how other creative people
[TS]
01:05:03
◼
►
he works with think about their own work
[TS]
01:05:06
◼
►
and like maybe some of that will
[TS]
01:05:07
◼
►
resonate with you and maybe some of it
[TS]
01:05:09
◼
►
won't but the book is not super
[TS]
01:05:12
◼
►
prescriptive it's he doesn't have like a
[TS]
01:05:16
◼
►
one-two-three punch for here's here's
[TS]
01:05:19
◼
►
exactly what you need to do that I've
[TS]
01:05:25
◼
►
kind of recorded in that vein few of
[TS]
01:05:28
◼
►
things that spoke to me of what he had
[TS]
01:05:31
◼
►
instituted pics rm1 of the clear themes
[TS]
01:05:35
◼
►
that runs through this book is the idea
[TS]
01:05:38
◼
►
of giving creative people autonomy to
[TS]
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create who like provide them with the
[TS]
01:05:42
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resources that they need
[TS]
01:05:44
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don't try and box them in and let them
[TS]
01:05:46
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see what they can do and that's such an
[TS]
01:05:49
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interesting thing to me a lot of what
[TS]
01:05:50
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I'm going to be basing my thoughts on is
[TS]
01:05:52
◼
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the companies that I've worked in and
[TS]
01:05:55
◼
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how different they are to the way that
[TS]
01:05:58
◼
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capital describes how he builds his
[TS]
01:06:00
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company and the idea of kind of like it
[TS]
01:06:03
◼
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a lot of this they could give people
[TS]
01:06:05
◼
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challenges see how they do with them you
[TS]
01:06:07
◼
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know he talks about hiring good teams
[TS]
01:06:12
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and giving them good work and you will
[TS]
01:06:14
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get great stuff rather than hiring like
[TS]
01:06:16
◼
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mediocre people and giving them it
[TS]
01:06:18
◼
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thinks the work on you like you just not
[TS]
01:06:19
◼
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going to get the results out of them and
[TS]
01:06:21
◼
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and this is the lot of give people the
[TS]
01:06:24
◼
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autonomy that they need to allow the
[TS]
01:06:26
◼
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brains to work and come up with
[TS]
01:06:28
◼
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something interesting
[TS]
01:06:30
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so I guess is right this is where I have
[TS]
01:06:33
◼
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to ask you as the company man of the of
[TS]
01:06:36
◼
►
the podcast yeah
[TS]
01:06:37
◼
►
this strikes you as different from the
[TS]
01:06:40
◼
►
places that you're familiar with oh yeah
[TS]
01:06:42
◼
►
yeah okay is it because like this is up
[TS]
01:06:45
◼
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my reading of the book i was much less
[TS]
01:06:47
◼
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charitable toward than the first time I
[TS]
01:06:49
◼
►
read it again and this was one of the
[TS]
01:06:51
◼
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the the places where I kept thinking
[TS]
01:06:53
◼
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like ya da like but it's not like that
[TS]
01:06:57
◼
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he had like it's hard to find creative
[TS]
01:06:59
◼
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people and when you find good creative
[TS]
01:07:01
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people let them do what they want to do
[TS]
01:07:04
◼
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it like like there were plenty of times
[TS]
01:07:06
◼
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when working with Knut whereas like I
[TS]
01:07:08
◼
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don't have specific instructions for you
[TS]
01:07:10
◼
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but like you just keep going like the
[TS]
01:07:11
◼
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whole reason i'm working with you is
[TS]
01:07:13
◼
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because you are talented like that's
[TS]
01:07:15
◼
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that's why we're here together right and
[TS]
01:07:16
◼
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like I trust you to do stuff so go like
[TS]
01:07:20
◼
►
just just run with it man
[TS]
01:07:22
◼
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and so the other like when i was reading
[TS]
01:07:23
◼
►
this I was feeling a bit like yeah of
[TS]
01:07:25
◼
►
course a camera like what else would it
[TS]
01:07:27
◼
►
be but it sounds like you know what else
[TS]
01:07:30
◼
►
it would be so i was working in
[TS]
01:07:32
◼
►
marketing right for the company that I
[TS]
01:07:34
◼
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worked for so I had a semi kind of
[TS]
01:07:38
◼
►
creative role that we would help come up
[TS]
01:07:40
◼
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with the marketing campaigns along with
[TS]
01:07:43
◼
►
external agencies that we hired that
[TS]
01:07:46
◼
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that totally counts as creative ya get
[TS]
01:07:48
◼
►
any role in marketing counts as a
[TS]
01:07:50
◼
►
creative field sure but I get very
[TS]
01:07:52
◼
►
different what we want coming up with
[TS]
01:07:54
◼
►
the campaign's we weren't like an
[TS]
01:07:55
◼
►
internal agency or anything like them we
[TS]
01:07:57
◼
►
would have agencies that will help us
[TS]
01:07:59
◼
►
so you wouldn't like two levels of
[TS]
01:08:01
◼
►
creativity here and there was a time
[TS]
01:08:04
◼
►
where as i was leaving my company that
[TS]
01:08:08
◼
►
another team somewhere had decided to 15
[TS]
01:08:12
◼
►
images that could be used in all
[TS]
01:08:14
◼
►
marketing campaigns for the next six
[TS]
01:08:16
◼
►
months like 15 stock images
[TS]
01:08:19
◼
►
yeah and they said it may expand but
[TS]
01:08:22
◼
►
this is like the set that you've got
[TS]
01:08:24
◼
►
right now and you are asking two levels
[TS]
01:08:27
◼
►
of creative people to work within this
[TS]
01:08:30
◼
►
constraint that sounds pretty terrible
[TS]
01:08:32
◼
►
yeah and I know people that work in our
[TS]
01:08:33
◼
►
advertising agencies and this is a
[TS]
01:08:35
◼
►
relatively similar thing that maybe like
[TS]
01:08:37
◼
►
a so it might be the like the me and i
[TS]
01:08:40
◼
►
know that i did this into our agencies i
[TS]
01:08:42
◼
►
was like i gave them very prescriptive
[TS]
01:08:44
◼
►
of guidelines of what i was looking for
[TS]
01:08:46
◼
►
with some campaigns so even i would put
[TS]
01:08:49
◼
►
a restriction on those great people
[TS]
01:08:51
◼
►
mainly because I was being restricted in
[TS]
01:08:53
◼
►
some way right its restrictions all the
[TS]
01:08:56
◼
►
way down exactly and so this is what I'm
[TS]
01:08:59
◼
►
you know there are places where they
[TS]
01:09:01
◼
►
will not be the case but i know this is
[TS]
01:09:03
◼
►
the case in a lot of areas it is for big
[TS]
01:09:05
◼
►
company it is very rare for them to just
[TS]
01:09:08
◼
►
do that you see it when he goes to
[TS]
01:09:10
◼
►
disney later right
[TS]
01:09:12
◼
►
yeah talks about how people that have
[TS]
01:09:15
◼
►
never made movies gave mandatory notes
[TS]
01:09:18
◼
►
and changes to the movies that they
[TS]
01:09:20
◼
►
would see the other executives yeah that
[TS]
01:09:23
◼
►
is terrible it is true you know so it's
[TS]
01:09:25
◼
►
like it that shocked them one thing went
[TS]
01:09:27
◼
►
in there of course it did because he
[TS]
01:09:28
◼
►
thinks in a way which is not more there
[TS]
01:09:30
◼
►
were many times in this book where I had
[TS]
01:09:32
◼
►
to check myself because I Here Come will
[TS]
01:09:35
◼
►
say something like he's lying
[TS]
01:09:36
◼
►
there's no way they do that see that see
[TS]
01:09:39
◼
►
that's very interesting it that's very
[TS]
01:09:41
◼
►
interesting to hear you say that and I
[TS]
01:09:46
◼
►
feel like I almost have to defer to your
[TS]
01:09:48
◼
►
your opinion here looks like I need your
[TS]
01:09:51
◼
►
opinion to supplant mine on this one
[TS]
01:09:53
◼
►
right because there were so many times
[TS]
01:09:54
◼
►
where i was reading this and I just
[TS]
01:09:56
◼
►
because of my experience in the last few
[TS]
01:09:59
◼
►
years and the people that I work with
[TS]
01:10:01
◼
►
and like how I know other people run
[TS]
01:10:02
◼
►
their team's I feel like isn't it
[TS]
01:10:04
◼
►
obvious that if you have someone who is
[TS]
01:10:05
◼
►
a creative person like you you let them
[TS]
01:10:08
◼
►
run with stuff like who doesn't do that
[TS]
01:10:10
◼
►
like what like oh wow I've got more like
[TS]
01:10:12
◼
►
telling me the sky is blue but but it's
[TS]
01:10:15
◼
►
that seems like i am in the wrong year
[TS]
01:10:16
◼
►
and that i have a perspective which is
[TS]
01:10:19
◼
►
like a tiny tiny minority of people
[TS]
01:10:22
◼
►
working in creative fields out in the
[TS]
01:10:24
◼
►
corporate world that this that PU you
[TS]
01:10:28
◼
►
are coming from the decide where you
[TS]
01:10:29
◼
►
think this is so unusual that you assume
[TS]
01:10:32
◼
►
that the author must be lying because no
[TS]
01:10:34
◼
►
one would run their business that way
[TS]
01:10:35
◼
►
and I'm like duh man that anything is a
[TS]
01:10:39
◼
►
view of mine which is obviously not the
[TS]
01:10:41
◼
►
same for everyone but I just know that I
[TS]
01:10:44
◼
►
went through this and I know other
[TS]
01:10:45
◼
►
people that did like I worked with
[TS]
01:10:47
◼
►
people who worked for other companies
[TS]
01:10:48
◼
►
and it was the same and the i think part
[TS]
01:10:51
◼
►
of the problem is there's always someone
[TS]
01:10:53
◼
►
who thinks or does know better
[TS]
01:10:57
◼
►
that's part of the problem right so it's
[TS]
01:10:59
◼
►
like you're being told by someone this
[TS]
01:11:00
◼
►
is how the campaign goes you know it's
[TS]
01:11:02
◼
►
like I would consider myself as a
[TS]
01:11:04
◼
►
creative and I would show the work to a
[TS]
01:11:08
◼
►
product manager and then they would try
[TS]
01:11:09
◼
►
and make changes to it and i would have
[TS]
01:11:11
◼
►
to say that and no this is not what you
[TS]
01:11:13
◼
►
do i was very difficult to work with and
[TS]
01:11:18
◼
►
that but that's that's why you're here
[TS]
01:11:20
◼
►
right now my boss really liked it and
[TS]
01:11:24
◼
►
and it was always something that she
[TS]
01:11:25
◼
►
brought to me to be like you stand up
[TS]
01:11:27
◼
►
for yourself in a way that nobody else
[TS]
01:11:30
◼
►
just because I'm very minutes knows i'm
[TS]
01:11:32
◼
►
just very principled if I believe in
[TS]
01:11:34
◼
►
something it can be quite difficult to
[TS]
01:11:35
◼
►
change my mind on it my mind can be
[TS]
01:11:37
◼
►
changed but if I truly believe in
[TS]
01:11:40
◼
►
something I will fight for and not a lot
[TS]
01:11:42
◼
►
of people that were in my scenario did
[TS]
01:11:43
◼
►
that is because I believed that what I
[TS]
01:11:46
◼
►
was doing was creative work like I
[TS]
01:11:48
◼
►
believe that that it shouldn't have just
[TS]
01:11:50
◼
►
been prescriptive one of the reasons i
[TS]
01:11:53
◼
►
left when i did because of the
[TS]
01:11:54
◼
►
constrictions that were being put on
[TS]
01:11:57
◼
►
people you know I why mention about like
[TS]
01:12:00
◼
►
the very limited images that could be
[TS]
01:12:01
◼
►
used right was like no I can't I can't
[TS]
01:12:03
◼
►
do this
[TS]
01:12:04
◼
►
this is lucas but also like it's
[TS]
01:12:06
◼
►
interesting to hear about freedom that
[TS]
01:12:10
◼
►
they have a Pixar and it seems like even
[TS]
01:12:13
◼
►
in the animation world that is not a
[TS]
01:12:15
◼
►
given that you get that I was just
[TS]
01:12:17
◼
►
looking through my notes I think this is
[TS]
01:12:18
◼
►
a section i highlighted here which I
[TS]
01:12:20
◼
►
think summarizes a lot of his his points
[TS]
01:12:23
◼
►
but he's talking about like changes that
[TS]
01:12:26
◼
►
we made within Pixar and and basically
[TS]
01:12:29
◼
►
he says here going forward the
[TS]
01:12:32
◼
►
department's charter would be not to
[TS]
01:12:34
◼
►
develop scripts but to hire good people
[TS]
01:12:37
◼
►
to figure out what they needed to sign
[TS]
01:12:39
◼
►
into projects and make sure they
[TS]
01:12:41
◼
►
functioned well together
[TS]
01:12:43
◼
►
I says we keep adjusting and fiddling
[TS]
01:12:45
◼
►
with this model but the underlying gold
[TS]
01:12:47
◼
►
today remains the same find develop and
[TS]
01:12:50
◼
►
support good people and they in turn
[TS]
01:12:53
◼
►
will find develop and own good ideas
[TS]
01:12:58
◼
►
this actually goes right back to what we
[TS]
01:13:00
◼
►
were just talking about if you bringing
[TS]
01:13:02
◼
►
in people like canoe like he is talented
[TS]
01:13:05
◼
►
and is good at what he does
[TS]
01:13:09
◼
►
so you find people like
[TS]
01:13:11
◼
►
that and give them the work to do and
[TS]
01:13:12
◼
►
see what they come up with
[TS]
01:13:14
◼
►
yeah but it's also like it's again this
[TS]
01:13:17
◼
►
this to me is where I feel like my own
[TS]
01:13:19
◼
►
opinion of the book is maybe not super
[TS]
01:13:21
◼
►
relevant here but in my own field it
[TS]
01:13:22
◼
►
seems like the kids because this this
[TS]
01:13:24
◼
►
highlighted section that i have here
[TS]
01:13:26
◼
►
comes after a long discussion about what
[TS]
01:13:28
◼
►
matters like it's a good people there is
[TS]
01:13:30
◼
►
a good ideas and he has a big
[TS]
01:13:33
◼
►
description where he talked about like
[TS]
01:13:35
◼
►
bringing this up in meetings and people
[TS]
01:13:36
◼
►
are really split and that's the part
[TS]
01:13:38
◼
►
where I felt like oh come on and cattle
[TS]
01:13:40
◼
►
like people can't really be split over
[TS]
01:13:42
◼
►
that like it's obvious that the people
[TS]
01:13:44
◼
►
matter more than the ideas like know how
[TS]
01:13:46
◼
►
you know one agrees yeah but the thing
[TS]
01:13:49
◼
►
is like I I do recognize that i have
[TS]
01:13:53
◼
►
some kind of bias on this but and and if
[TS]
01:13:57
◼
►
I think about it I realized like perhaps
[TS]
01:13:59
◼
►
the kind of compliment that I like the
[TS]
01:14:02
◼
►
most on videos is when I see people
[TS]
01:14:04
◼
►
leave comments where they'll say
[TS]
01:14:05
◼
►
something like I would have expected
[TS]
01:14:08
◼
►
that this topic is really boring or I
[TS]
01:14:10
◼
►
thought that this would be really
[TS]
01:14:11
◼
►
uninteresting but I like I really liked
[TS]
01:14:13
◼
►
the video on this thing and I think
[TS]
01:14:15
◼
►
maybe that's that's partly why I have
[TS]
01:14:18
◼
►
this clear feeling of like it's not the
[TS]
01:14:20
◼
►
topic that matters like I know lots of
[TS]
01:14:23
◼
►
people who make videos on topics that
[TS]
01:14:25
◼
►
you would think are boring but the way
[TS]
01:14:29
◼
►
they make it is the thing that makes it
[TS]
01:14:31
◼
►
interesting so it seems really obvious
[TS]
01:14:32
◼
►
to me like of course people matter but
[TS]
01:14:35
◼
►
then again if I think about it more I
[TS]
01:14:37
◼
►
realize like all day long people want to
[TS]
01:14:40
◼
►
pitch me on good ideas for videos to do
[TS]
01:14:45
◼
►
and it feels like i know but is not the
[TS]
01:14:46
◼
►
idea that matters like if the execution
[TS]
01:14:48
◼
►
that matters so I wonder if this book
[TS]
01:14:51
◼
►
made a real big impact on you the first
[TS]
01:14:54
◼
►
time you read it because you have
[TS]
01:14:57
◼
►
basically said that to me at one point
[TS]
01:15:00
◼
►
like my kind of thinking about talented
[TS]
01:15:03
◼
►
people came from a conversation you had
[TS]
01:15:06
◼
►
maybe about six or so months ago we were
[TS]
01:15:09
◼
►
talking about this about the idea of
[TS]
01:15:11
◼
►
finding talented people and how
[TS]
01:15:13
◼
►
difficult that can be and how useful it
[TS]
01:15:14
◼
►
is the only said like the book made a
[TS]
01:15:16
◼
►
bigger impact on you the first time than
[TS]
01:15:19
◼
►
it did this time I wonder if like part
[TS]
01:15:21
◼
►
of this stuff has been embedded into you
[TS]
01:15:23
◼
►
and now you think it's obvious because
[TS]
01:15:24
◼
►
you already read it well I'll tell you i
[TS]
01:15:28
◼
►
mean here's the thing here's the thing
[TS]
01:15:29
◼
►
for the listeners which is the short
[TS]
01:15:31
◼
►
version of my thesis here that i have
[TS]
01:15:33
◼
►
let's say i have discussed with many
[TS]
01:15:36
◼
►
people in many different circumstances
[TS]
01:15:38
◼
►
is that I i am always trying to beat the
[TS]
01:15:41
◼
►
drum of talent is rarer than people
[TS]
01:15:45
◼
►
think it is and that i often i often run
[TS]
01:15:49
◼
►
up against people have some expectation
[TS]
01:15:52
◼
►
that like there is talent just
[TS]
01:15:53
◼
►
everywhere waiting to be found and i
[TS]
01:15:55
◼
►
don't i do not think that is the case
[TS]
01:15:57
◼
►
but that is a nose small part like I am
[TS]
01:16:00
◼
►
totally aware that that idea was first
[TS]
01:16:03
◼
►
dramatically and unwelcome Lee
[TS]
01:16:07
◼
►
introduced into my brain through my
[TS]
01:16:09
◼
►
years of teaching
[TS]
01:16:10
◼
►
ah like some kids you know what ya
[TS]
01:16:18
◼
►
little Tommy's never going to be an
[TS]
01:16:21
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astronaut or Tommy this is a battle that
[TS]
01:16:25
◼
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originally came out of my teaching days
[TS]
01:16:26
◼
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of much against my own beliefs going
[TS]
01:16:30
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into things like I was forced to come to
[TS]
01:16:32
◼
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the conclusion that like you know not
[TS]
01:16:35
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everybody's a winner
[TS]
01:16:37
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I like it's just this is not the way
[TS]
01:16:39
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things are going to work and that has
[TS]
01:16:40
◼
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been since extended into like the
[TS]
01:16:42
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entertainment field as we have discussed
[TS]
01:16:44
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on previous podcast is a bit of a weird
[TS]
01:16:48
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special case and it's like even thinking
[TS]
01:16:51
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like reading about the early pixar stuff
[TS]
01:16:54
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is very interesting but I was also just
[TS]
01:16:56
◼
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so aware of like yeah but you just
[TS]
01:16:58
◼
►
totally lucked out with your first three
[TS]
01:17:01
◼
►
directors like Pixar had great people
[TS]
01:17:05
◼
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working on those first three movies and
[TS]
01:17:08
◼
►
if they didn't have unusually successful
[TS]
01:17:11
◼
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people working on those first few movies
[TS]
01:17:14
◼
►
we wouldn't be talking about picsart
[TS]
01:17:16
◼
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yeah okay so yeah they did but these
[TS]
01:17:21
◼
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want traditional movie directors like
[TS]
01:17:23
◼
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they were developed by pixar discovered
[TS]
01:17:27
◼
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by pixar given a chance by I think it's
[TS]
01:17:30
◼
►
completely luck
[TS]
01:17:32
◼
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well it's interesting because there's
[TS]
01:17:33
◼
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one part in the book where and camel
[TS]
01:17:35
◼
►
addresses this exact thing where their
[TS]
01:17:37
◼
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first three directors
[TS]
01:17:38
◼
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we're not traditional directors that
[TS]
01:17:41
◼
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people that said was working with and
[TS]
01:17:44
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that when they started bringing on more
[TS]
01:17:46
◼
►
directors like he ran into this same
[TS]
01:17:48
◼
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thing of like I'm sure we can just like
[TS]
01:17:50
◼
►
turn people into directors a little part
[TS]
01:17:52
◼
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of me is like actually you can we try to
[TS]
01:17:55
◼
►
add it was when he talks about the whole
[TS]
01:17:56
◼
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part of like trying to set up a separate
[TS]
01:17:58
◼
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part of pics alright let that's working
[TS]
01:18:01
◼
►
on what movie were they working on toy
[TS]
01:18:03
◼
►
story 2 i think it was i don't remember
[TS]
01:18:05
◼
►
what it was but but there's a few parts
[TS]
01:18:07
◼
►
where and just like you're trying to
[TS]
01:18:09
◼
►
read between the lines a little bit
[TS]
01:18:12
◼
►
because and camel is is you know he's
[TS]
01:18:14
◼
►
he's very nice talking about everybody
[TS]
01:18:16
◼
►
but you definitely get the feeling that
[TS]
01:18:17
◼
►
like after their first three directors
[TS]
01:18:19
◼
►
they spent a little while I kind of
[TS]
01:18:22
◼
►
floundering trying to bring the next
[TS]
01:18:24
◼
►
people on it and notice the point where
[TS]
01:18:25
◼
►
he doesn't name someone when he doesn't
[TS]
01:18:28
◼
►
give a name is about to slam them
[TS]
01:18:30
◼
►
doesn't he doesn't slam them but it's
[TS]
01:18:33
◼
►
it's just like how interesting you are
[TS]
01:18:36
◼
►
on mentioned brave director like it's
[TS]
01:18:39
◼
►
just like who are you know there's a few
[TS]
01:18:42
◼
►
points like that and and so I guess what
[TS]
01:18:45
◼
►
I'm just what I'm just saying here is
[TS]
01:18:47
◼
►
like Pixar is also in an interesting
[TS]
01:18:49
◼
►
situation where by definition they had
[TS]
01:18:52
◼
►
to be really lucky at the start I like
[TS]
01:18:54
◼
►
that then that is almost true of any
[TS]
01:18:56
◼
►
entertainment venture like you have to
[TS]
01:18:59
◼
►
be lucky at the start and I think that
[TS]
01:19:02
◼
►
like the interesting fundamental
[TS]
01:19:03
◼
►
question of creativity inc like almost
[TS]
01:19:06
◼
►
like the thesis of the book is very
[TS]
01:19:09
◼
►
clearly like can pixar survive the
[TS]
01:19:14
◼
►
replacement of its founding members
[TS]
01:19:17
◼
►
right like those original people who
[TS]
01:19:19
◼
►
were on board
[TS]
01:19:20
◼
►
can they engineer a system that will
[TS]
01:19:23
◼
►
outlast them i think i think that is the
[TS]
01:19:26
◼
►
heart of the book you know I think it's
[TS]
01:19:30
◼
►
an open question about whether or not
[TS]
01:19:32
◼
►
they have like reading through it the
[TS]
01:19:34
◼
►
second time I've I felt very much almost
[TS]
01:19:37
◼
►
like less convinced that they have
[TS]
01:19:41
◼
►
accomplished that then the first time
[TS]
01:19:43
◼
►
reading through the book like I think
[TS]
01:19:46
◼
►
they've given it the best of all
[TS]
01:19:47
◼
►
possible shots but they also still
[TS]
01:19:50
◼
►
haven't had
[TS]
01:19:51
◼
►
a complete turnover of the original
[TS]
01:19:54
◼
►
people working there and i was i was
[TS]
01:19:56
◼
►
looking through some of their upcoming
[TS]
01:19:57
◼
►
projects and it's like oh interesting
[TS]
01:19:58
◼
►
you're bringing back Brad Bird to work
[TS]
01:20:01
◼
►
on Incredibles 2 in future and I was
[TS]
01:20:04
◼
►
like we won't know the answer to this
[TS]
01:20:07
◼
►
question of will pixar outlast the
[TS]
01:20:10
◼
►
original team or will it like Disney did
[TS]
01:20:14
◼
►
go through like a half-century of
[TS]
01:20:16
◼
►
wandering in the wilderness after their
[TS]
01:20:18
◼
►
initial founder was was lost one of fine
[TS]
01:20:22
◼
►
things right now is that Disney is
[TS]
01:20:25
◼
►
producing better movies and pics are in
[TS]
01:20:29
◼
►
some places i think that is also the
[TS]
01:20:31
◼
►
interesting context of reading this book
[TS]
01:20:33
◼
►
two years later than when I first read
[TS]
01:20:35
◼
►
yeah what was something that really
[TS]
01:20:37
◼
►
annoys me in the book as they keep
[TS]
01:20:38
◼
►
talking about failure like we need to
[TS]
01:20:40
◼
►
have a fairly we need to have a failure
[TS]
01:20:42
◼
►
but they don't address that like cause
[TS]
01:20:45
◼
►
to yeah that is a failure but they don't
[TS]
01:20:48
◼
►
he doesn't talk about it
[TS]
01:20:49
◼
►
cars 2 is the huge elephant in the room
[TS]
01:20:52
◼
►
of this book right there is because that
[TS]
01:20:55
◼
►
movie was out and had flopped i did a
[TS]
01:20:58
◼
►
search of the text of like did he
[TS]
01:21:01
◼
►
mention it anywhere it like nope there
[TS]
01:21:03
◼
►
he doesn't know reference to cars to ms
[TS]
01:21:05
◼
►
it's really interesting because it
[TS]
01:21:06
◼
►
throughout the whole book they're
[TS]
01:21:08
◼
►
talking about like we haven't had a
[TS]
01:21:10
◼
►
failure what will happen when we have a
[TS]
01:21:12
◼
►
failure like people was scared because
[TS]
01:21:15
◼
►
they don't want to be the one
[TS]
01:21:16
◼
►
responsible for the first failure and I
[TS]
01:21:18
◼
►
really wanted to hear the story of what
[TS]
01:21:21
◼
►
happened after cause to butt in
[TS]
01:21:23
◼
►
it just doesn't get addressed yeah I
[TS]
01:21:25
◼
►
remember the first time i was reading
[TS]
01:21:27
◼
►
the book I felt like this has to come up
[TS]
01:21:29
◼
►
and it doesn't
[TS]
01:21:31
◼
►
mhm and that's it that to me is like one
[TS]
01:21:36
◼
►
of that one of the little pieces of like
[TS]
01:21:38
◼
►
I feel like they're like your you have
[TS]
01:21:41
◼
►
this big section where you're talking
[TS]
01:21:43
◼
►
about candor and making sure everybody
[TS]
01:21:45
◼
►
is really open about what happens and
[TS]
01:21:47
◼
►
there's there's no shame in anything and
[TS]
01:21:49
◼
►
yes worrying about failures and like
[TS]
01:21:51
◼
►
you've gotta tie this together with cars
[TS]
01:21:55
◼
►
to like but he never does right it just
[TS]
01:21:58
◼
►
never got feel that is like the direct
[TS]
01:22:00
◼
►
result of nice guy head
[TS]
01:22:02
◼
►
yeah he doesn't want to throw the cause
[TS]
01:22:04
◼
►
team on the bus in the book
[TS]
01:22:06
◼
►
yeah and and the the other thing which
[TS]
01:22:07
◼
►
is I i think this is more this is more
[TS]
01:22:10
◼
►
subjective
[TS]
01:22:11
◼
►
it's ok so here here's here's the
[TS]
01:22:13
◼
►
running list for the movies so I made a
[TS]
01:22:16
◼
►
note of it in the beginning so this book
[TS]
01:22:18
◼
►
came out after pixar had made 14 movies
[TS]
01:22:22
◼
►
so here we go right it's 1995 is where
[TS]
01:22:26
◼
►
they start so it's toy story a bug's
[TS]
01:22:28
◼
►
life toy story 2 monsters inc finding
[TS]
01:22:30
◼
►
nemo the incredibles then you have cars
[TS]
01:22:34
◼
►
at number seven in 2006 which is like
[TS]
01:22:36
◼
►
maybe a little shaky maybe not I don't
[TS]
01:22:38
◼
►
know then you have read a tui Wally then
[TS]
01:22:42
◼
►
it's up in 2009 toys story three cars 22
[TS]
01:22:48
◼
►
years before this book brave one year
[TS]
01:22:51
◼
►
before this book and monsters university
[TS]
01:22:53
◼
►
is the last movie that comes out before
[TS]
01:22:56
◼
►
the book is published i gotta say like I
[TS]
01:22:58
◼
►
think the second half of that list is
[TS]
01:23:00
◼
►
weaker than the first half of that list
[TS]
01:23:02
◼
►
monsters university i really like that
[TS]
01:23:04
◼
►
one I have to say I really liked
[TS]
01:23:07
◼
►
monsters University precisely to look at
[TS]
01:23:10
◼
►
this we're gonna tie it back before
[TS]
01:23:11
◼
►
because the fundamental message of
[TS]
01:23:13
◼
►
monsters university is you can't always
[TS]
01:23:14
◼
►
be what you want to be like sorry
[TS]
01:23:16
◼
►
Michael kowski you were born not scary
[TS]
01:23:18
◼
►
but you gotta figure something else out
[TS]
01:23:20
◼
►
no amount of studying is going to make
[TS]
01:23:22
◼
►
you scary Mike you know it's like you
[TS]
01:23:24
◼
►
have the Dean is portrayed as the
[TS]
01:23:26
◼
►
villain but she's not wrong like you're
[TS]
01:23:28
◼
►
not scary and I have to say like I think
[TS]
01:23:31
◼
►
that is quite a bold stance for a movie
[TS]
01:23:33
◼
►
to take as like the fundamental
[TS]
01:23:35
◼
►
storyline of like now you're not going
[TS]
01:23:37
◼
►
to achieve your dream yes I think it's a
[TS]
01:23:38
◼
►
good message because it's like all right
[TS]
01:23:40
◼
►
you but there is something that you
[TS]
01:23:42
◼
►
could be really good at you just need to
[TS]
01:23:43
◼
►
find it accept this and move on
[TS]
01:23:46
◼
►
yeah like I went through my own version
[TS]
01:23:48
◼
►
of this when I was younger was like for
[TS]
01:23:49
◼
►
a long time I want
[TS]
01:23:51
◼
►
it to be a fiction writer like I wanted
[TS]
01:23:52
◼
►
to write novels and I spent a lot of
[TS]
01:23:56
◼
►
time trying to write novels and at one
[TS]
01:23:59
◼
►
point I had to just grow up and be like
[TS]
01:24:01
◼
►
you know what man you write some really
[TS]
01:24:03
◼
►
good fiction like you just have to
[TS]
01:24:05
◼
►
understand this and move on
[TS]
01:24:07
◼
►
I don't even want to know how many
[TS]
01:24:08
◼
►
thousands of words like I attempted to
[TS]
01:24:10
◼
►
put out but it's like but it's an
[TS]
01:24:11
◼
►
important moment right to recognize that
[TS]
01:24:14
◼
►
like you're just you could spend from
[TS]
01:24:16
◼
►
now until the end of your life trying to
[TS]
01:24:18
◼
►
write a novel and you will never succeed
[TS]
01:24:21
◼
►
so like recognize it and move on so I'd
[TS]
01:24:24
◼
►
like I i like that monsters university I
[TS]
01:24:26
◼
►
think it's a rare movie that kind of
[TS]
01:24:27
◼
►
goes against that goes against the grain
[TS]
01:24:29
◼
►
but it is but so the question about like
[TS]
01:24:33
◼
►
Pixar as an entity that can survive in
[TS]
01:24:37
◼
►
the indefinite future producing great
[TS]
01:24:39
◼
►
movies now that the thing that we have
[TS]
01:24:42
◼
►
to mention is even though i think the
[TS]
01:24:44
◼
►
second half of that list is weaker than
[TS]
01:24:46
◼
►
the first half of that list
[TS]
01:24:47
◼
►
nonetheless like the average batting for
[TS]
01:24:51
◼
►
his Pixar is great like that like a
[TS]
01:24:53
◼
►
mediocre Pixar movie is better than most
[TS]
01:24:56
◼
►
movies that are made and the hottest
[TS]
01:24:58
◼
►
animation just get flat yeah just
[TS]
01:25:00
◼
►
flat-out just flat-out movies but yeah
[TS]
01:25:04
◼
►
it's just like I'm i was really i really
[TS]
01:25:07
◼
►
felt a lot less convinced by EDD
[TS]
01:25:10
◼
►
capitals own story about pics are like
[TS]
01:25:16
◼
►
two years on then I was the first time I
[TS]
01:25:19
◼
►
read it and and partly that's because
[TS]
01:25:21
◼
►
it's like okay I haven't seen it yet but
[TS]
01:25:24
◼
►
they put out the good dinosaur which
[TS]
01:25:25
◼
►
didn't really get great reviews and then
[TS]
01:25:28
◼
►
looking at their future movies it's like
[TS]
01:25:30
◼
►
okay for the next five movies you have
[TS]
01:25:34
◼
►
planned four of them are sequels I think
[TS]
01:25:39
◼
►
part of this though is that there has
[TS]
01:25:40
◼
►
been a problem with some of the secrets
[TS]
01:25:42
◼
►
because like he talks about like three
[TS]
01:25:44
◼
►
movies every two years
[TS]
01:25:46
◼
►
one of them is equal to new properties
[TS]
01:25:48
◼
►
right they haven't put out a sequel in
[TS]
01:25:50
◼
►
awhile but they've had a bunch of new
[TS]
01:25:52
◼
►
ones so I feel like there's been some
[TS]
01:25:53
◼
►
production bottlenecks with the sequel's
[TS]
01:25:55
◼
►
yeah maybe because they had like what
[TS]
01:25:58
◼
►
brave inside out the good dinosaur right
[TS]
01:26:03
◼
►
so those are all those are all
[TS]
01:26:04
◼
►
new yeah and then it's going to be
[TS]
01:26:07
◼
►
finding Dory is next
[TS]
01:26:09
◼
►
cars three coco which is there is one
[TS]
01:26:15
◼
►
cause three cars three they're making a
[TS]
01:26:19
◼
►
three of three fingers with cars though
[TS]
01:26:22
◼
►
it is a monster much and dice ella ella
[TS]
01:26:26
◼
►
i'm sure it is and that but that's also
[TS]
01:26:29
◼
►
where and it's the same thing with like
[TS]
01:26:32
◼
►
monster that monsters inc like I'm sure
[TS]
01:26:34
◼
►
it's a that's a pretty good merchandise
[TS]
01:26:35
◼
►
one as well and actually like when he's
[TS]
01:26:39
◼
►
talking about we don't think about the
[TS]
01:26:40
◼
►
merchandise is like okay but like Here I
[TS]
01:26:43
◼
►
am this does yeah like sitting here in
[TS]
01:26:46
◼
►
2016 and knowing that you're going to
[TS]
01:26:49
◼
►
produce cars 3 and it's like I mean his
[TS]
01:26:53
◼
►
here's the thing i want to make it
[TS]
01:26:54
◼
►
really clear like there's nothing wrong
[TS]
01:26:55
◼
►
with a movie studio making money off of
[TS]
01:26:58
◼
►
merchandising like i don't i don't have
[TS]
01:27:00
◼
►
a problem with that but it's a different
[TS]
01:27:02
◼
►
thing when i'm reading a book about how
[TS]
01:27:05
◼
►
great Pixar is and how Pixar is
[TS]
01:27:07
◼
►
different and how I think quite rightly
[TS]
01:27:09
◼
►
what one of the things that makes them
[TS]
01:27:12
◼
►
different is not putting an emphasis on
[TS]
01:27:14
◼
►
this stuff but now knowing that it feels
[TS]
01:27:17
◼
►
like we're in the place with cars 3 and
[TS]
01:27:19
◼
►
toy story 4 that the merchandise in
[TS]
01:27:22
◼
►
really does matter
[TS]
01:27:23
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I don't think toy story is a good
[TS]
01:27:24
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example because there hasn't been a bad
[TS]
01:27:27
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one and i will take a number one toy
[TS]
01:27:29
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story 3 is arguably the best toy story
[TS]
01:27:32
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movie you know like Ida I get it would
[TS]
01:27:35
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cause I just think the Toy Story one is
[TS]
01:27:38
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just like everybody just wants more toy
[TS]
01:27:40
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yeah i mean and now this is this is of
[TS]
01:27:42
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course always a problem with movies that
[TS]
01:27:43
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you start getting into like the realm of
[TS]
01:27:44
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the realm of subjectivity yeah I'm sorry
[TS]
01:27:47
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25 right there getting that we'll just
[TS]
01:27:50
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we'll it'll be there eventually like
[TS]
01:27:51
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jaws but so i guess like just bringing
[TS]
01:27:54
◼
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bringing it back i think the book is is
[TS]
01:27:58
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interesting but I'm not sold on the
[TS]
01:28:05
◼
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second reading that they have actually
[TS]
01:28:07
◼
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solve the problem that they have aim to
[TS]
01:28:10
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solve yet one of the things that I
[TS]
01:28:13
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struggle with in this book is the idea
[TS]
01:28:16
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so basically we mentioned it already but
[TS]
01:28:20
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if you know if you haven't read the book
[TS]
01:28:21
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one of the tenants that they believe in
[TS]
01:28:24
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is is people being honest to each other
[TS]
01:28:27
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and being able to be honest about
[TS]
01:28:28
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ramification know this is in feedback
[TS]
01:28:31
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you know and they they enable that like
[TS]
01:28:33
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they continue to enable that we like
[TS]
01:28:34
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anybody can talk to anyone you don't
[TS]
01:28:36
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have to go for a change of command and
[TS]
01:28:38
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they call it candor because truth and
[TS]
01:28:41
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honesty and they're too harsh words I
[TS]
01:28:45
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just can't get on board with people
[TS]
01:28:47
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being completely honest to each other
[TS]
01:28:49
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and create work i do i just can't get on
[TS]
01:28:52
◼
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board of that I'd I just can't imagine
[TS]
01:28:55
◼
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people being completely honest it just
[TS]
01:29:00
◼
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doesn't stitch doesnt sit with me
[TS]
01:29:02
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there might be a an idea in pixar of
[TS]
01:29:05
◼
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people being more honest and then dead
[TS]
01:29:08
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but i can't imagine someone saying to
[TS]
01:29:12
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somebody that they really don't like a
[TS]
01:29:14
◼
►
piece of work and the majority of people
[TS]
01:29:15
◼
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that work at Pixar being able to accept
[TS]
01:29:17
◼
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that what is brush it off and move on
[TS]
01:29:20
◼
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it can't work everywhere just conks
[TS]
01:29:22
◼
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people humans and the f emotions and
[TS]
01:29:24
◼
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emotions get hurt
[TS]
01:29:25
◼
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it would say that's where I think that
[TS]
01:29:27
◼
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some of the best stuff in the book is is
[TS]
01:29:30
◼
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his harping repeatedly on the idea then
[TS]
01:29:34
◼
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creative work you should not associate
[TS]
01:29:36
◼
►
yourself with the creative work right
[TS]
01:29:38
◼
►
maybe like if you live in pixar you can
[TS]
01:29:42
◼
►
do this but i don't think that this is
[TS]
01:29:45
◼
►
an easy thing to do to have people like
[TS]
01:29:48
◼
►
maybe you know they they talk about it
[TS]
01:29:50
◼
►
work on it so much inside of pixar that
[TS]
01:29:53
◼
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it works but I just struggle to see it
[TS]
01:29:56
◼
►
like that
[TS]
01:29:57
◼
►
this is where I think he is trying to
[TS]
01:30:00
◼
►
convince the reader of an idea that is
[TS]
01:30:02
◼
►
not the normal idea
[TS]
01:30:04
◼
►
yeah i'll definitely and so we get in in
[TS]
01:30:06
◼
►
my experience in all of my working
[TS]
01:30:07
◼
►
experience with other people people are
[TS]
01:30:11
◼
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impossible to separate from their ideas
[TS]
01:30:14
◼
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like someone comes up with a dumb idea
[TS]
01:30:16
◼
►
for how they want to change the
[TS]
01:30:18
◼
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curriculum next quarter and if you
[TS]
01:30:20
◼
►
attack that idea they take it as an
[TS]
01:30:22
◼
►
attack on them and it's like a
[TS]
01:30:24
◼
►
christ-like can we talk about the thing
[TS]
01:30:27
◼
►
like we're not talking about you
[TS]
01:30:29
◼
►
I get that is a a far too prevalent
[TS]
01:30:33
◼
►
natural human reaction but i think it's
[TS]
01:30:36
◼
►
like that's what I really like in this
[TS]
01:30:37
◼
►
book is him just repeatedly hammering on
[TS]
01:30:40
◼
►
this and this might be my bias of like
[TS]
01:30:44
◼
►
believing it can't be true but you know
[TS]
01:30:47
◼
►
like because it does it really I think
[TS]
01:30:50
◼
►
anybody that works we have creative
[TS]
01:30:53
◼
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people can see how far-fetched are
[TS]
01:30:55
◼
►
difficult an idea this seems to be
[TS]
01:30:57
◼
►
because people do get upset
[TS]
01:31:00
◼
►
yeah but you can't produce really good
[TS]
01:31:04
◼
►
stuff if you are associating yourself
[TS]
01:31:06
◼
►
with the idea and you know again with
[TS]
01:31:10
◼
►
with people i know like everybody is
[TS]
01:31:12
◼
►
kind of an agreement that you know like
[TS]
01:31:14
◼
►
the negative feedback is the feedback
[TS]
01:31:15
◼
►
that is valuable
[TS]
01:31:17
◼
►
like if you if you are making stuff for
[TS]
01:31:18
◼
►
the internet and you're making stuff for
[TS]
01:31:21
◼
►
people to enjoy you have to pay
[TS]
01:31:24
◼
►
attention to negative feedback in the
[TS]
01:31:26
◼
►
production process I get super super
[TS]
01:31:29
◼
►
valuable no matter how much it hurts
[TS]
01:31:32
◼
►
yet no matter how much it hurts because
[TS]
01:31:33
◼
►
it's gonna hurt more when everybody
[TS]
01:31:35
◼
►
laughs at you right here like all this
[TS]
01:31:37
◼
►
thing is terrible
[TS]
01:31:38
◼
►
like it's just that is just the way that
[TS]
01:31:42
◼
►
it it it has to to work
[TS]
01:31:45
◼
►
I just think as my friend derek has said
[TS]
01:31:47
◼
►
like the value of positive feedback
[TS]
01:31:49
◼
►
trends towards zero and so when you know
[TS]
01:31:52
◼
►
when you're talking about someone's work
[TS]
01:31:54
◼
►
it's like okay you open with like oh
[TS]
01:31:55
◼
►
yeah I like this I like this right but
[TS]
01:31:57
◼
►
very quickly you get three positive
[TS]
01:31:59
◼
►
comments in and it's like okay but now
[TS]
01:32:00
◼
►
these positive comments are worthless
[TS]
01:32:01
◼
►
and like let's get down to brass tacks
[TS]
01:32:03
◼
►
and tell me what's terrible
[TS]
01:32:04
◼
►
yeah because like that that's what i
[TS]
01:32:05
◼
►
really want to know like we had a nice
[TS]
01:32:07
◼
►
little polite opening but now let's like
[TS]
01:32:09
◼
►
let's really get to business and so I
[TS]
01:32:12
◼
►
think a lot of the stuff that he talks
[TS]
01:32:13
◼
►
about in pixar with this idea of trying
[TS]
01:32:16
◼
►
to set up what he calls this brain trust
[TS]
01:32:19
◼
►
where people are reviewing the movie and
[TS]
01:32:22
◼
►
trying to evaluate it as a thing
[TS]
01:32:25
◼
►
separate from the person who has created
[TS]
01:32:28
◼
►
it and talk about what is the problems
[TS]
01:32:31
◼
►
with this movie not like what is the
[TS]
01:32:33
◼
►
problem with your movie i think that is
[TS]
01:32:37
◼
►
valuable valuable stuff for anybody who
[TS]
01:32:42
◼
►
works on
[TS]
01:32:43
◼
►
on a team and creative work I I like I
[TS]
01:32:46
◼
►
have definitely recommended creativity
[TS]
01:32:47
◼
►
ink to a lot of people and seems to get
[TS]
01:32:50
◼
►
interesting feedback from people saying
[TS]
01:32:51
◼
►
like oh yes this is quite valuable to
[TS]
01:32:53
◼
►
think about like really try hard to make
[TS]
01:32:56
◼
►
it explicit in feedback sessions that we
[TS]
01:32:58
◼
►
are discussing the thing we're not
[TS]
01:33:01
◼
►
discussing the the people and like that
[TS]
01:33:04
◼
►
is that is the most important thing that
[TS]
01:33:06
◼
►
you can do but I still just like my
[TS]
01:33:09
◼
►
little asterisk in my brain about this
[TS]
01:33:10
◼
►
is it still just falls back about like
[TS]
01:33:12
◼
►
the most important thing that was that
[TS]
01:33:15
◼
►
you have good people on that brain trust
[TS]
01:33:17
◼
►
like there's there's no he talks about
[TS]
01:33:19
◼
►
systems and all the rest of it i guess
[TS]
01:33:21
◼
►
thats that's useful but like ultimately
[TS]
01:33:24
◼
►
you need some really good people on that
[TS]
01:33:25
◼
►
brain trust like that is the thing that
[TS]
01:33:28
◼
►
makes it work and that's that's what I
[TS]
01:33:31
◼
►
wonder about like Pixar trying to put in
[TS]
01:33:33
◼
►
systems for the future is like okay yes
[TS]
01:33:36
◼
►
but what happens when those original
[TS]
01:33:38
◼
►
teams are are no longer there like your
[TS]
01:33:41
◼
►
brings about the words of the brain
[TS]
01:33:42
◼
►
trust those so the brain trust is a
[TS]
01:33:44
◼
►
group inside of pixar of that ranges
[TS]
01:33:47
◼
►
across the company of people that seem
[TS]
01:33:50
◼
►
to have a real good grasp on developing
[TS]
01:33:52
◼
►
stories
[TS]
01:33:53
◼
►
mhm and these people get together and
[TS]
01:33:56
◼
►
they review the work that's being
[TS]
01:33:58
◼
►
produced and help unstick a movie and
[TS]
01:34:02
◼
►
while they may be helped develop a story
[TS]
01:34:04
◼
►
that isn't working or can those you know
[TS]
01:34:06
◼
►
that that really are working they offer
[TS]
01:34:09
◼
►
candid feedback to each other and
[TS]
01:34:13
◼
►
there's this as he says sometimes the
[TS]
01:34:14
◼
►
braintrust doesn't necessarily fix a
[TS]
01:34:16
◼
►
problem but it might highlight something
[TS]
01:34:18
◼
►
that isn't working
[TS]
01:34:20
◼
►
hmm this is the best thing for me to
[TS]
01:34:24
◼
►
take away from the book and I can't
[TS]
01:34:27
◼
►
remember where i first heard this but it
[TS]
01:34:30
◼
►
in the internet circles that I have
[TS]
01:34:32
◼
►
running in the past there has always
[TS]
01:34:33
◼
►
been a phrase of your board of directors
[TS]
01:34:35
◼
►
which I've always really latched onto is
[TS]
01:34:38
◼
►
like a group of people that you think
[TS]
01:34:40
◼
►
are important to you and that you value
[TS]
01:34:42
◼
►
their opinions that you trust and get
[TS]
01:34:46
◼
►
feedback from
[TS]
01:34:48
◼
►
used to help further your work
[TS]
01:34:52
◼
►
mm so I've always had a foreign land at
[TS]
01:34:54
◼
►
the people who i will send work to get
[TS]
01:34:57
◼
►
feedback but what I've been thinking
[TS]
01:34:59
◼
►
about is how could real laugh and be
[TS]
01:35:03
◼
►
more like pigs are aiming high like and
[TS]
01:35:06
◼
►
no but like from a structure perspective
[TS]
01:35:09
◼
►
so who I've been trying to like to still
[TS]
01:35:11
◼
►
what they are and to still what we are
[TS]
01:35:14
◼
►
and seeing how there are similarities in
[TS]
01:35:18
◼
►
that it's like a production company that
[TS]
01:35:22
◼
►
helps produce and grow different
[TS]
01:35:25
◼
►
properties like that's why I tried to
[TS]
01:35:27
◼
►
like take it right down to the very
[TS]
01:35:28
◼
►
basics and then try to think about it
[TS]
01:35:30
◼
►
from there so like I thinking if we
[TS]
01:35:32
◼
►
don't really do so much let's say we
[TS]
01:35:34
◼
►
wanted to create a new show we don't
[TS]
01:35:38
◼
►
really go very deep into like somebody
[TS]
01:35:41
◼
►
has an idea and then we like really
[TS]
01:35:42
◼
►
developer like there is an element of it
[TS]
01:35:45
◼
►
by me like months of water can like
[TS]
01:35:48
◼
►
month you know pilots and then we scrap
[TS]
01:35:50
◼
►
the idea and we start over like that
[TS]
01:35:52
◼
►
like real intense work doesn't really
[TS]
01:35:58
◼
►
I don't know anybody that does what I do
[TS]
01:36:01
◼
►
that really looks at it in that way so I
[TS]
01:36:04
◼
►
wonder like what the value is something
[TS]
01:36:06
◼
►
like that would be and having a group of
[TS]
01:36:08
◼
►
people that would work on a new project
[TS]
01:36:10
◼
►
together like that and not even that
[TS]
01:36:12
◼
►
they're necessarily involved in the
[TS]
01:36:13
◼
►
production but involved in like the
[TS]
01:36:15
◼
►
judging and development of it i just
[TS]
01:36:17
◼
►
think like how interesting that could be
[TS]
01:36:19
◼
►
that's one of the things that is now
[TS]
01:36:22
◼
►
rattling around in my brain a lot is
[TS]
01:36:24
◼
►
like this brain trust idea helping
[TS]
01:36:28
◼
►
develop and produce a show what that
[TS]
01:36:30
◼
►
could look like and I think it could be
[TS]
01:36:33
◼
►
quite an ambitious project to work on
[TS]
01:36:34
◼
►
like a like a brain trust for podcasts
[TS]
01:36:38
◼
►
are yakking yeah interesting idea to
[TS]
01:36:42
◼
►
either is like it's just something has
[TS]
01:36:44
◼
►
been rattling around in my brain is like
[TS]
01:36:46
◼
►
a how could we try and think more like
[TS]
01:36:50
◼
►
that because you know it's it's very
[TS]
01:36:52
◼
►
different but when really kind of
[TS]
01:36:55
◼
►
stripped back to its essentials not
[TS]
01:36:59
◼
►
crazily different in what
[TS]
01:37:01
◼
►
misto them pics are works very
[TS]
01:37:05
◼
►
differently to my old company the idea
[TS]
01:37:09
◼
►
of honesty trust people making
[TS]
01:37:10
◼
►
themselves accountable or spear
[TS]
01:37:12
◼
►
respectful of time not living in fear an
[TS]
01:37:14
◼
►
actual desire to teach people not just
[TS]
01:37:16
◼
►
tick boxes those things are all the
[TS]
01:37:20
◼
►
complete opposite of the environment i
[TS]
01:37:23
◼
►
worked in and you know environments that
[TS]
01:37:25
◼
►
I know other people walked in
[TS]
01:37:27
◼
►
who and I'm sure that pixar isn't
[TS]
01:37:30
◼
►
perfect but it really feels like they
[TS]
01:37:34
◼
►
try their best to create a company that
[TS]
01:37:36
◼
►
tries to his best of people who I've
[TS]
01:37:40
◼
►
really felt that
[TS]
01:37:42
◼
►
yeah it is it is definitely it
[TS]
01:37:46
◼
►
definitely comes through that if that is
[TS]
01:37:49
◼
►
the case in the book like that they want
[TS]
01:37:52
◼
►
to create an environment where people
[TS]
01:37:57
◼
►
can try to achieve their best i think
[TS]
01:37:59
◼
►
that i think that is that is pretty
[TS]
01:38:01
◼
►
obvious from the way the book is written
[TS]
01:38:02
◼
►
that that is that is what their their
[TS]
01:38:05
◼
►
goal is like like I I like the part
[TS]
01:38:08
◼
►
where they talk about the pixar shorts
[TS]
01:38:12
◼
►
that they put together as an example of
[TS]
01:38:14
◼
►
like somebody has an idea like let's
[TS]
01:38:17
◼
►
just let's just let them go with it like
[TS]
01:38:19
◼
►
some just go ahead and produce a short
[TS]
01:38:21
◼
►
and how they very consciously don't
[TS]
01:38:23
◼
►
think of those shorts as commercial
[TS]
01:38:25
◼
►
endeavours they tried to didn't a like
[TS]
01:38:28
◼
►
they're tried to think all this could be
[TS]
01:38:29
◼
►
a way to help develop our technology and
[TS]
01:38:32
◼
►
then realized very quickly that they
[TS]
01:38:34
◼
►
don't do that they don't help at all
[TS]
01:38:35
◼
►
that just cost you money and don't do
[TS]
01:38:37
◼
►
anything right they just they just cost
[TS]
01:38:39
◼
►
money and time and people and yeah it's
[TS]
01:38:42
◼
►
like it is there's no line on a
[TS]
01:38:44
◼
►
spreadsheet which justifies those shorts
[TS]
01:38:47
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but that they have some some ambiguous
[TS]
01:38:50
◼
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difficult to pin down feeling that
[TS]
01:38:52
◼
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allowing people to work on those short
[TS]
01:38:54
◼
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creative projects is worthwhile and so
[TS]
01:38:57
◼
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they do it even though there is no
[TS]
01:38:58
◼
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business justification for whatsoever
[TS]
01:39:01
◼
►
I think like that is a that is precisely
[TS]
01:39:03
◼
►
the kind of thing that I think is a
[TS]
01:39:05
◼
►
great sign from a company and wood wood
[TS]
01:39:09
◼
►
for me be in the future like a huge red
[TS]
01:39:11
◼
►
flag of pixar ever stop doing shorts
[TS]
01:39:14
◼
►
like mm okay yeah that's a that's a big
[TS]
01:39:18
◼
►
fat slow fish in a barrel to shoot if
[TS]
01:39:21
◼
►
you are a bean-counter yeah like that's
[TS]
01:39:24
◼
►
the obvious thing to shoot and they're
[TS]
01:39:25
◼
►
like its absence would be quite notable
[TS]
01:39:27
◼
►
if they ever if they ever stop doing
[TS]
01:39:29
◼
►
it's like he says at one point kind of
[TS]
01:39:31
◼
►
the idea that you can measure things but
[TS]
01:39:34
◼
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be okay with the fact that you can't
[TS]
01:39:36
◼
►
completely measure everything
[TS]
01:39:38
◼
►
yeah yeah and this is one of those
[TS]
01:39:39
◼
►
things yes without a doubt that that is
[TS]
01:39:42
◼
►
that is definitely that was definitely
[TS]
01:39:43
◼
►
the case my favorite part of the book is
[TS]
01:39:47
◼
►
the part I think it's like part 4 which
[TS]
01:39:50
◼
►
is the disney-pixar merger and because
[TS]
01:39:54
◼
►
what it does is throughout the whole
[TS]
01:39:56
◼
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book they're talking about the things
[TS]
01:39:58
◼
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that they do and the things that they
[TS]
01:39:59
◼
►
believe in and how they think that
[TS]
01:40:01
◼
►
things that they do can help build a
[TS]
01:40:02
◼
►
great company and then this was the case
[TS]
01:40:04
◼
►
study moving out more and last i had to
[TS]
01:40:07
◼
►
go into disney and make disney work more
[TS]
01:40:10
◼
►
like Pixar blue and see if it helped and
[TS]
01:40:15
◼
►
yeah yeah but there i think it's it's
[TS]
01:40:17
◼
►
pretty easy to say that that the
[TS]
01:40:21
◼
►
excellent out proof rhesus right and it
[TS]
01:40:25
◼
►
also has the like the interesting mirror
[TS]
01:40:27
◼
►
of almost like a reverse merger in the
[TS]
01:40:29
◼
►
same way that apple bought next and he's
[TS]
01:40:31
◼
►
like yeah what did you like favoring mix
[TS]
01:40:33
◼
►
took over apple exactly i mean and who
[TS]
01:40:35
◼
►
was responsible because those yeah
[TS]
01:40:38
◼
►
exists it's like steve jobs like oh hi
[TS]
01:40:40
◼
►
Steve Jobs showing up again like this
[TS]
01:40:42
◼
►
exact same maneuver role and there is
[TS]
01:40:44
◼
►
definitely a feeling like did disney by
[TS]
01:40:49
◼
►
pixar I legally yes but it certainly
[TS]
01:40:52
◼
►
feels like Disney has been very pics are
[TS]
01:40:57
◼
►
yes why it's a merger and acquisition
[TS]
01:41:00
◼
►
yeah you know they bet the the smaller
[TS]
01:41:03
◼
►
companies leaders came in and run the
[TS]
01:41:05
◼
►
new team right
[TS]
01:41:07
◼
►
yeah it's yeah it's it's it's
[TS]
01:41:08
◼
►
interesting it's interesting to see it's
[TS]
01:41:11
◼
►
interesting to see but it also does it
[TS]
01:41:14
◼
►
like gives us this funny feeling of like
[TS]
01:41:16
◼
►
his Pixar as ahead as they used to be
[TS]
01:41:18
◼
►
like maybe not but it's also like
[TS]
01:41:20
◼
►
entirely their fault someplace with
[TS]
01:41:22
◼
►
Disney like I just need seems to be
[TS]
01:41:24
◼
►
making much better stuff than they used
[TS]
01:41:27
◼
►
you know getting out of the wilderness
[TS]
01:41:29
◼
►
finally with their ownership of pixar so
[TS]
01:41:32
◼
►
i gotta say i think i've really enjoyed
[TS]
01:41:34
◼
►
this book i enjoyed it from an
[TS]
01:41:35
◼
►
entertainment perspective I found it
[TS]
01:41:38
◼
►
very very interesting just to hear the
[TS]
01:41:40
◼
►
story but there were things in it that
[TS]
01:41:42
◼
►
really i have pulled out like the idea
[TS]
01:41:44
◼
►
of the brain trust and thinking about
[TS]
01:41:46
◼
►
what that looks like for me and the idea
[TS]
01:41:49
◼
►
of thinking about people with talent
[TS]
01:41:51
◼
►
thinking about giving people the ability
[TS]
01:41:53
◼
►
to do work like there are a lot of
[TS]
01:41:55
◼
►
things in this book that really i think
[TS]
01:41:59
◼
►
i'm going to put a lot more fall into
[TS]
01:42:01
◼
►
I'm and there are still things from
[TS]
01:42:03
◼
►
email but I think about that you're
[TS]
01:42:05
◼
►
genuinely and there are still things
[TS]
01:42:06
◼
►
that we need to do want to do for our
[TS]
01:42:09
◼
►
business that would spoke about in that
[TS]
01:42:11
◼
►
book there is benefit in these books and
[TS]
01:42:13
◼
►
I hope that we're able to distill these
[TS]
01:42:15
◼
►
down for people if they don't want to
[TS]
01:42:17
◼
►
take the time to listen to these to our
[TS]
01:42:18
◼
►
book I have to say one of the biggest
[TS]
01:42:21
◼
►
things from either from this is Pixar
[TS]
01:42:23
◼
►
has now joined the very small group of
[TS]
01:42:26
◼
►
companies that i would take a job i
[TS]
01:42:29
◼
►
don't think i would there's a job for me
[TS]
01:42:30
◼
►
at Pixar but listening to their culture
[TS]
01:42:34
◼
►
and the way that they work like I could
[TS]
01:42:36
◼
►
I could work in that could work in a
[TS]
01:42:38
◼
►
culture that's high praise indeed
[TS]
01:42:40
◼
►
what are the other companies on that
[TS]
01:42:41
◼
►
list cards against humanity ok and field
[TS]
01:42:45
◼
►
notes and field notes
[TS]
01:42:47
◼
►
ok alright that seems that seems very
[TS]
01:42:50
◼
►
Mike list of places that places that he
[TS]
01:42:53
◼
►
would he would work
[TS]
01:42:54
◼
►
yeah like I think people like Apple I
[TS]
01:42:58
◼
►
don't know if I could do it now why
[TS]
01:43:00
◼
►
would want to work at Apple don't know
[TS]
01:43:02
◼
►
if I could do it i don't know if i would
[TS]
01:43:04
◼
►
want to be as quiet as they would tend
[TS]
01:43:06
◼
►
to be too much pressure major secrecy
[TS]
01:43:08
◼
►
like I'm very I'm very grateful for the
[TS]
01:43:10
◼
►
people who do work at Apple but I think
[TS]
01:43:12
◼
►
like that's a the the tough path
[TS]
01:43:17
◼
►
perhaps in in life that I i would not
[TS]
01:43:21
◼
►
take a job at Pixar i would i would do
[TS]
01:43:24
◼
►
voice work for Pixar no but I would
[TS]
01:43:26
◼
►
never ever take a job at Pixar I don't
[TS]
01:43:29
◼
►
think that would that would be what I
[TS]
01:43:31
◼
►
would do like I'm pretty happy with my
[TS]
01:43:32
◼
►
my one-man totally unscalable
[TS]
01:43:36
◼
►
frustrating in some ways but incredibly
[TS]
01:43:40
◼
►
liberty
[TS]
01:43:40
◼
►
being in other ways business there's a
[TS]
01:43:43
◼
►
couple of final point just looking
[TS]
01:43:45
◼
►
through looking through my notes with
[TS]
01:43:47
◼
►
some of which were double highlighted
[TS]
01:43:49
◼
►
from me from two years ago with me from
[TS]
01:43:50
◼
►
now one of the things which is a point
[TS]
01:43:53
◼
►
often reiterated and creative work but i
[TS]
01:43:56
◼
►
think is always always useful to
[TS]
01:43:57
◼
►
emphasize is a capital talks about the
[TS]
01:44:01
◼
►
baby like the ugly baby and how the
[TS]
01:44:04
◼
►
early drafts of all creative work are
[TS]
01:44:06
◼
►
horrifying I like they're not they're
[TS]
01:44:09
◼
►
not good to look at that they take a lot
[TS]
01:44:12
◼
►
of they take a lot of work to go through
[TS]
01:44:14
◼
►
and perhaps one of the things that I
[TS]
01:44:15
◼
►
like the best in the book was him going
[TS]
01:44:18
◼
►
through what some of the movie and
[TS]
01:44:22
◼
►
looked like before they became the movie
[TS]
01:44:24
◼
►
so valuable
[TS]
01:44:25
◼
►
yeah and I think up was a great example
[TS]
01:44:27
◼
►
of that where he goes throughout the
[TS]
01:44:29
◼
►
Gospels are like the you know it's like
[TS]
01:44:33
◼
►
that the first the first version was all
[TS]
01:44:35
◼
►
about like a magical ostrich and it's
[TS]
01:44:37
◼
►
like what I'm like okay but but they go
[TS]
01:44:40
◼
►
through like here were the three or four
[TS]
01:44:42
◼
►
iterations of up before we settled on on
[TS]
01:44:45
◼
►
what the eventual story would be and
[TS]
01:44:47
◼
►
monsters inc as well was really
[TS]
01:44:49
◼
►
interesting for ya monsters inc was was
[TS]
01:44:52
◼
►
essentially like like the delusions of a
[TS]
01:44:54
◼
►
paranoid schizophrenic like that like
[TS]
01:44:56
◼
►
that was that was draft one of monsters
[TS]
01:44:58
◼
►
inc i feel like the idea of the
[TS]
01:45:00
◼
►
inside-out came from the original draft
[TS]
01:45:03
◼
►
of monsters inc
[TS]
01:45:05
◼
►
yeah you could maybe you could maybe see
[TS]
01:45:06
◼
►
like a marriage between those two
[TS]
01:45:08
◼
►
but i canna monsters die it's like how
[TS]
01:45:10
◼
►
like this guy can see monsters and they
[TS]
01:45:14
◼
►
are like his feelings and his emotions
[TS]
01:45:17
◼
►
and his problems following him around as
[TS]
01:45:19
◼
►
monsters and then the idea the end of
[TS]
01:45:22
◼
►
the movie is he feels better his life
[TS]
01:45:24
◼
►
gets better and the monsters go away and
[TS]
01:45:26
◼
►
a sec I can't see the killing the
[TS]
01:45:28
◼
►
monsters which is what the kids would
[TS]
01:45:30
◼
►
relate to because I'm sure there'll be
[TS]
01:45:31
◼
►
fun looking monsters right yeah it's
[TS]
01:45:34
◼
►
like I don't understand how you could
[TS]
01:45:35
◼
►
ever think that this was going to work
[TS]
01:45:37
◼
►
but but like that is the whole point of
[TS]
01:45:39
◼
►
it is that when you go through the first
[TS]
01:45:41
◼
►
drafts when you are creating something
[TS]
01:45:44
◼
►
it's not always obvious that the thing
[TS]
01:45:46
◼
►
is terrible like but it doesn't matter
[TS]
01:45:48
◼
►
like just get the idea out and then
[TS]
01:45:49
◼
►
we'll just we'll just work on this
[TS]
01:45:51
◼
►
and and so we only talked about how it's
[TS]
01:45:53
◼
►
like we like the monsters we don't
[TS]
01:45:55
◼
►
really like the main character like what
[TS]
01:45:56
◼
►
can we do with the monsters and and they
[TS]
01:45:58
◼
►
go through all these different
[TS]
01:45:58
◼
►
variations of like oh maybe we can have
[TS]
01:46:01
◼
►
this character called boo and she's like
[TS]
01:46:03
◼
►
a like a angry teenager is like I don't
[TS]
01:46:05
◼
►
know it's better if she's a toddler like
[TS]
01:46:07
◼
►
I think it is useful to see some
[TS]
01:46:09
◼
►
examples of how things change like how
[TS]
01:46:12
◼
►
they go from being awful to how they go
[TS]
01:46:14
◼
►
to being better like if you do any kind
[TS]
01:46:16
◼
►
of creative work it's always useful to
[TS]
01:46:18
◼
►
hear that kind of stuff to be like wow
[TS]
01:46:20
◼
►
it was terrible in the beginning this
[TS]
01:46:22
◼
►
makes me feel better about mine terrible
[TS]
01:46:24
◼
►
first version of of whatever it is that
[TS]
01:46:27
◼
►
i'm working on so you know is his
[TS]
01:46:29
◼
►
version of this is called I know the
[TS]
01:46:31
◼
►
ugly baby that this is the idea that
[TS]
01:46:33
◼
►
like they're all ugly in the beginning
[TS]
01:46:35
◼
►
some of them will grow up to be great
[TS]
01:46:37
◼
►
but not all of them and the other the
[TS]
01:46:41
◼
►
other thing which really struck out to
[TS]
01:46:43
◼
►
me in this in this reading of it which
[TS]
01:46:46
◼
►
didn't strike me so much the first time
[TS]
01:46:47
◼
►
was his flip side of the ugly baby is
[TS]
01:46:51
◼
►
what he talked calls the beast and he
[TS]
01:46:54
◼
►
talks about feeding the Beast where you
[TS]
01:46:58
◼
►
as a company end up creating this
[TS]
01:47:03
◼
►
pressure for you to keep producing stuff
[TS]
01:47:05
◼
►
and he talks about how you start having
[TS]
01:47:08
◼
►
all of these fixed costs like you have
[TS]
01:47:12
◼
►
employees and you have buildings and you
[TS]
01:47:14
◼
►
have electrical bills and all of this is
[TS]
01:47:17
◼
►
the Beast that will just eat you alive
[TS]
01:47:20
◼
►
unless you keep producing stuff and I
[TS]
01:47:23
◼
►
think there's a very interesting section
[TS]
01:47:25
◼
►
where he talks about from his
[TS]
01:47:26
◼
►
perspective it was partly like the Beast
[TS]
01:47:28
◼
►
that ate up Disney that they became very
[TS]
01:47:32
◼
►
concerned about like we have to just
[TS]
01:47:34
◼
►
constantly keep pushing movies out and
[TS]
01:47:37
◼
►
that like the the the Beast is this
[TS]
01:47:40
◼
►
thing which if you will let it will try
[TS]
01:47:43
◼
►
to like chain you to an assembly-line
[TS]
01:47:45
◼
►
schedule of like we've got to have a
[TS]
01:47:47
◼
►
movie out every six months like go go go
[TS]
01:47:49
◼
►
because we have all these animators and
[TS]
01:47:51
◼
►
we have to pay them and I thought good
[TS]
01:47:53
◼
►
it's a really interesting thing to keep
[TS]
01:47:56
◼
►
in mind and obviously as a person who's
[TS]
01:47:59
◼
►
not super fan of schedules like aye aye
[TS]
01:48:04
◼
►
align with that idea very much but
[TS]
01:48:07
◼
►
particularly caught me this time because
[TS]
01:48:09
◼
►
at least in my own personal experiences
[TS]
01:48:11
◼
►
like I am aware that you know have
[TS]
01:48:15
◼
►
having been self-employed for four years
[TS]
01:48:16
◼
►
now that i have slowly but surely built
[TS]
01:48:20
◼
►
up more of my own beast than I had even
[TS]
01:48:24
◼
►
the first time I read this book when I
[TS]
01:48:25
◼
►
was like oh yeah the Beast ok whatever
[TS]
01:48:27
◼
►
this is like an interesting idea but now
[TS]
01:48:29
◼
►
I really feel this idea of like oh god I
[TS]
01:48:32
◼
►
do have fixed costs like and I do have
[TS]
01:48:35
◼
►
people that I work with who I pay and
[TS]
01:48:37
◼
►
like I have these expenses with like an
[TS]
01:48:39
◼
►
assistant and with lawyers and with
[TS]
01:48:41
◼
►
stock footage and like this office that
[TS]
01:48:43
◼
►
I'm renting and like all of this kind of
[TS]
01:48:45
◼
►
stuff and that was just it was useful to
[TS]
01:48:48
◼
►
read that and just keep in mind like
[TS]
01:48:49
◼
►
with many of these books the utility is
[TS]
01:48:52
◼
►
putting a word to with thing it's useful
[TS]
01:48:55
◼
►
to have this idea of like the Beast and
[TS]
01:48:57
◼
►
you have to keep the beast at bay
[TS]
01:48:59
◼
►
I can see it's provide some motivation
[TS]
01:49:01
◼
►
but you you can't let it become the
[TS]
01:49:04
◼
►
controlling factor and you can't let it
[TS]
01:49:06
◼
►
like chain you into the like tricking
[TS]
01:49:09
◼
►
you into just producing stuff just to
[TS]
01:49:11
◼
►
get something out the door so that you
[TS]
01:49:13
◼
►
have money coming in to pay your fixed
[TS]
01:49:14
◼
►
costs because as he points out like if
[TS]
01:49:17
◼
►
you get into that cycle the more
[TS]
01:49:20
◼
►
successful you are like the bigger the
[TS]
01:49:22
◼
►
Beast will get like the more expenses
[TS]
01:49:24
◼
►
you'll start incurring which then just
[TS]
01:49:26
◼
►
pushes you to produce even more low
[TS]
01:49:28
◼
►
quality stuff just to get things out the
[TS]
01:49:30
◼
►
door so yes it's a especially in the
[TS]
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last couple months which have been
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unusually expensive for me like that
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really that really struck home in the in
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the second reading of the book so last
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time we told you not to read email
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freezes revisited um and I maintain
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begging you not to do but i would
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01:49:51
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recommend people read this book I think
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it's very interesting i think there's
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stuff that you should listen to we
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didn't I don't think we covered every
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all of the lessons we definitely didn't
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cover all the lessons that are in this
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there might be things that resonate with
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you more than they did with me and grey
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I ice i recommend reading creative tank
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yeah i'm going to definitely second
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recommend the book as i mentioned like
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01:50:16
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there were things I didn't like as much
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the same
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01:50:18
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in time around the small small pic i
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01:50:21
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really don't like the the narrator for
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01:50:23
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the audiobook I had an area
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01:50:25
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oh man ok can we talk about that for
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01:50:27
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just a split second he's not as bad as a
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previous narrator but I just I don't
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01:50:32
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like I don't like his voice I don't like
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01:50:33
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the way it sounds
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01:50:34
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I don't know what at capital sounds like
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01:50:36
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I have no idea but the narrator is like
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01:50:38
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okay so I kept having this feeling that
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the narrator is basically like an
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over-enthusiastic grandpa who's telling
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you stories that should be interesting
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01:50:49
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but it's his very enthusiasm and the way
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01:50:52
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he is emphasizing stuff that makes it an
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interesting so it's like oh you're
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01:50:57
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telling me stories from about when you
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01:50:58
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used to work with walt disney in the
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01:50:59
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nineteen-twenties grandpa but like
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you're over
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I don't know / friendly way it's just
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like killing any interest in the story
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like this one point where like the
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01:51:09
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author is reading about like a car crash
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01:51:10
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that capitalism is like you can't use
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01:51:13
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the same voice the same like super
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01:51:15
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over-friendly old man voice to do this
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01:51:18
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part of the story is there not a fan not
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01:51:21
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a fan of the of the narrator for the
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01:51:23
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audiobook so maybe i would read this i
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01:51:25
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know you don't read books Mike but I
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01:51:27
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read it the first time didn't like the
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01:51:29
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didn't like the narrator for the
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01:51:30
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audiobook I think it does suffer a
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01:51:35
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little bit of what i think of as the the
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01:51:39
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DVD extra problem where everyone is
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01:51:42
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always talking about how great everybody
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01:51:44
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else is to work with and so there are
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01:51:46
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there are many things was just here to
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01:51:48
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take me in the book where is like Ed
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01:51:50
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Catmull I cannot read another
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01:51:52
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description where you are talking about
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01:51:53
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how amazing and ingenious and bold the
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01:51:56
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idea for this next movie is like I can't
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01:52:00
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deal with that anymore man like there's
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01:52:01
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just too much of it so that kind of
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01:52:03
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graded on me after a while but those
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01:52:06
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things aside I have recommended this
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book many times over the years since i
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01:52:11
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first read it and for anybody working on
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01:52:14
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the team I would definitely continue to
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01:52:16
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recommend it so creativity inc check it
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