Cortex 28: Formalizing and Systematizing
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so I just got back very recently from a
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trip to Atlanta as part of the pan
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addict and there was something very
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different about this year's trip to last
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year's trip and this year's trip was
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very different because I met lots of
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cortex pants a people who had so many
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people didn't happen last year that came
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up to us and said that they found out
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about the panic because of cortex and I
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know cortex wasn't around the first time
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but I didn't have time before like all
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we found out about panic because of X
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show though there are lots of people
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that listen to cortex and then went over
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and and realize the beauty of the pen
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life and there were i saw i think at
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least three cortex related shirts blue
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very nice including the first gray
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hurley shirt which was amazing how it
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got there in time so on the first day of
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the show and like so basically there was
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I was helping out Brad and his company
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knocking selling their pain cases like
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it was like a tradeshow type thing you'd
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call it and I saw somebody walk in to
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the room and they had a great early show
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on and I i basically vaulted the table
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and lady's name was andrea and she told
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me that she was watching like the
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tracking and she was it just arrived
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before they were going to be leaving for
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the flight because she like really
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wanted it to arrive because it was going
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to be arriving on the same day right and
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yeah I was over the moon is the first
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one I'd even seen because mine hadn't
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arrived yet
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that's fantastic and it was it was great
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and I saw a cup i saw i think at least
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two monkey brain shirts and see greater
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whole spectrum representing at the show
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so it was it was pretty awesome and it
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was really nice to to meet people that
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found out about the panic from from
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cortex that that was a real nice little
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thing that happened that's one of those
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things where if you're listening to us
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talking right now
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you already know if your app in person
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yeah and then you're probably super
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excited to discover that there is a
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podcast entirely devoted to your
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obsession so go check out the pan addict
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this the first I'm hearing about it if
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you know your pen person like this is
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this is for you this is what's great
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about the internet like there's
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something for everyone
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and Mike just happens to be part of the
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pen nerd Kingdom today I realized the
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impact that you and the show have had on
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the way that I work i learned a very
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valuable lesson today
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oh where did you learn so i have
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recently switched over to using a
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different accounting software I'm using
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one of those online accounting things
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that like pulls in your transactions and
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you reconcile and stuff as opposed to
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what i was doing previously which was
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entering manually all my transactions
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into my accounts own system right right
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so I moved over to the online system
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because it looked like it was easier you
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just it pulls in the transactions for
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you and then you have to just have a few
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buttons to say what's what but i have
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had some problems with this in that
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there i cannot get the the balances to
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match up
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who so there is a discrepancy between
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transactions being pulled in and what my
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bank says right and I could try to work
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out and I couldn't work it out and sat
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down today I was like put roll up my
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sleeves and was like today is the day
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where i find this error i started
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working on it it got worse
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uh-huh and I thought I know what I'll do
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I open mail email my accountant was like
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how much money you need to give you to
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fix this and I was like this is what
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gray has done for me i was just looking
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I have this problem is like I can't do
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it like what do I need to do to get you
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to do it and he's like semi all this
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documentation so I sent him a bunch of
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stuff and now hopefully there are people
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somewhere working on this problem for me
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and they're gonna fix it for me it's a
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nice relief isn't it it's amazing i am
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I feel so much better and I even checked
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off in OmniFocus fix the problems like
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it's going to be fixed now I really need
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to have to worry about it from my
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perspective it's fixed it's fixed enough
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it's someone else's problem now
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yeah this is a we talked about this
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awhile back but but definitely the
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advice of bring on an accountant as soon
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as you can is something that everybody
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should follow it was one of the first
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things that I did when I when I set up
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the company i'm not even before I was
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fully self employed and just as soon as
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I set up this thing that was meant to be
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serious i was like i just got an account
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straightaway but now it's like I just
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don't want to deal with anything related
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to this stuff so if somebody could just
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do it for me that'd be great and once
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they fix this problem we're gonna be
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like how much money would it cost for
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this to be done every month for me
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yeah like that I never touch this my
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current situation with my accountants is
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that I used to think oh how can people
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live like this but now I'm one of these
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people which is like okay I since I have
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to do some money transfers with my
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business like I'm aware of the bank
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balances in a vague way but I do know
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accounting at all until the end of the
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year and it's like here you go guys
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enjoy the last 12 months of my bank
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statements and this dropbox folder
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called receipts that I've been saving
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random stuff into I have the same one
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right over the course of an entire year
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right all unlabeled our underlord hit in
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any way is like you know what I know
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this is going to cost a small fortune to
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do but you know what
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here you go guys like I what we will
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this is how commerce works like I don't
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want to do with thing i will pay you to
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do the thing the value of my time to not
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do the thing is greater than the amount
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that i am paying you so like everybody
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but I you know years ago me would have
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been appalled to see this folder called
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receipts that I have now which is just
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an ultimate crap box of everything
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because I'm feeling good about maybe
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giving somebody this job to do because i
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have just cancelled my co-working
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membership
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oh really yeah I've not been there this
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hmm well that's that's a good reason to
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cancel and i was paying a hundred and
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twenty pounds a month for Lou and I've
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just realized that one of the things
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that I thought that the year of less was
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going to do for me you know like my off
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week students give me the time to go to
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my co-working space for at least two
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days when we can one day the next week
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who what I've done is start fitting in
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lots of lunches with friends and you
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know colleagues during this period of
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time which is much better than go to the
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co-working space
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so i guess i'm just not going there so i
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decided to cancel it and I've gotta say
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I was really pleased with the process i
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emailed them and was like can I pulls
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this council this and then it was just
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cancelled immediately and I was like
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that's how you do it
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don't don't make me jump through hoops
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yeah you know justjust counts all the
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membership and and I system thank you
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for doing this like if I and I mean this
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like if I will ever want this again I'm
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going back to them now because they just
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didn't cause me hassle so i was very
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happy about that so it was a great space
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and i loved it and it was really good
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it's very flexible but if you're not
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going there then one must spend the
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money on ya and then that's just a just
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a business expense for absolutely no
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purpose that's no good
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and there are so many places around the
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areas that i was in that if I really
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wanted to just go away and work for a
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day I could find somewhere I could just
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go to a coffee shop like it wouldn't be
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an issue
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yeah jumping back for a second though
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when did you officially sign up for the
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year of less aegis you just threw that
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out real casually like you've always
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been on board with this too but I don't
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remember any point where you are
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officially signing up for the year of
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class as well
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well I mean in our year of less
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discussions I've been mentioning my off
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week right
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so for me that is actually part of the
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year of less which is I found two days
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every two weeks that were completely
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whoo and I've been filling them with
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things that i'm finding fun to do even
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like a little podcast things but they're
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fun things not work things who so it's
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been good and I've been enjoying it
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no I'm very glad to hear that Mike this
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episode of cortex is brought to you by
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freshbooks freshbooks the company on a
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mission to help small business owners
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save the time and stress that comes
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running businesses and it all is focused
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around the finances the invoicing part
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let me tell you a story so to record
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this last Friday was the end of the
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month and the end of the month means
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lots of invoices need to be sent so i
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sat down on friday as i always do and I
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open up freshbooks and open up our
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spreadsheets and I went to town and in
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15 minutes I had like 30 invoices sent
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out it was super super simple for me to
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do this it takes just 30 seconds to
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create and send an invoice of freshbooks
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what I really love is all of the
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information
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shouldn't you use before I saved in
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there all of your clients to save dinner
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stuff so it makes it just a couple of
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taps to get an invoice sent out all of
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just try it for yourself
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your 30 days of unrestricted use you'll
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be able to send better invoices quicker
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and please enter cortex in how you heard
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about a section so freshbooks knows that
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you came from this show
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trust me go check them out go to fresh
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books.com / cortex thank you so much for
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freshbooks that support of this show and
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relay of them
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alright so let's have an update on gray
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hiring mm so the last time we spoke I
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think it was very much left in a i'm
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going to change my life and I'm going to
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hire someone is that is that how we left
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it and I don't think that's how i would
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freeze anything that was kinda like that
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i didn't get any cv's which I was very
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surprised about
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I didn't get any well my assistant sent
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me a message like why the hell my horse
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i'm getting all of these series from and
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the system works known to me that was
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about as well as like actually this is
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great like cortex listeners are
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responsible listeners think they're
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using of the contact form on my website
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they're not bothering like it's not a
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joke right
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like yeah i would like to thank everyone
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that realized there was no point in
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sending it to
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because there really wasn't any point
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because I wouldn't have done anything
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with it i would just read your CV and
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you don't be doing that like I would
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have just read it and and looked at it
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and thought about it
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sending it to grace system was the best
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move yes and I would like to thank
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everyone who sent in their job
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application i have looked at none of
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yep because the system is not setup yet
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he weren't really supposed to reach out
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yet like I wasn't I wasn't ready for you
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yet and we will I say bravo to everyone
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that did seize the day I mean now I'm
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making a joke like if I was in that
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position of wanting to do this kind of
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thing and heard this you would have
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gotten my CV because why not you even
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gonna look at it you're just going to be
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in it and when you eventually put out
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the process of hiring you can apply
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seize the day great see the gray no no I
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don't know why I said that I reject that
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statement there will be no seasoning of
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the grey I do not like this
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I've sees the gray do not like this one
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of them
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alright so what's going on then at house
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how's this process progressed
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ok so here is here is the thing listener
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where we're going to talk a little bit
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about what I have been up to
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I've been preparing a little bit for
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this cortex episode which I usually just
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leave in the hands of Mikael echo Mike
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just figure something out i'll shut up
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and talk about it but this time i was
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like i think i actually need to try to
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organize what I've been up to us that I
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have something to show Mike and so that
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we can talk about it but this
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conversation i think is necessarily
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going to be partly mixed in with a kind
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of mini cortex book club which relates
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to a book called who the a method for
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hiring but Jeff smarts listeners Mike
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just made a sad sound i started reading
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this book i don't know like a week ago
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and I message Mike and said oh hey Mike
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you might want to read this maybe this
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will be like a little cortex book club
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because i'm going to go through this
[TS]
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book over the next few days and and
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related to what I am working
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on and Mike and I have not discussed it
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at all since that point other than the
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fact that i know mike has read it and I
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think that sound is is not favorable
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from where do you find these things
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where they come from this is a nightmare
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of a book this thing if it was terrific
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the place I find these is I have an
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enormous txt file called books to read
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that I make a little note about why they
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were entered in on the list at some
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point and so at some stage past me wrote
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down who book and then in brackets
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related to hiring and I have no idea why
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or when passed me wrote this down
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I just knew whenever I would review that
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list of like Oh someday if future me
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ever needs it past me has written down
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in a book about hiring and so since that
[TS]
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was just there last week when i was
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getting serious to think about trying to
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bring more people on board I thought oh
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passed me broke this thing down so i'm
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going to read it
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the answer is I have no idea really
[TS]
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where it came from other than I just
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have a list of books some of which have
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notes to future me about when they might
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be useful to read so these
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who-knows-where book recommendations
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come from they just appear Mike I didn't
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like this one at all
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mm-hmm at least it was short it was like
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four and a half hours
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yes it was a it was a business book that
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was very short i read it over the space
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of an hour on a Saturday and then I took
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a flight to and back from the continent
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and i finished in that time so i think
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it was like three hours in total to read
[TS]
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is very short which is a virtue in the
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business book world but I bring this up
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now simply because i think this book is
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going to be kind of mixed in with what
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has been going on so if this is for the
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listeners a sort of cortex business book
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yeah there was a book that was red i
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just want to say about my way of this
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book like I also expressed many bad
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feelings the e-myth an email was
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entertaining in its terribleness mm this
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book was just boring and terrible
[TS]
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which is a worse mix I really didn't
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like this one can I just say like what
[TS]
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we're talking about the book one of the
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things that I found the most egregious
[TS]
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about this audiobook em they're
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sometimes it's there are three instances
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in the book where the narrator of the
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book reads a quote from someone who
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there are 23 reads quotes from people
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that English when he is an American guy
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and he puts on english accents haha when
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he reads the quotas it was a bad
[TS]
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decision do don't do that and there was
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also a quote from a Colombian person and
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he puts on a hey gringo type accent and
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it is so bad i don't know what he does
[TS]
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it it just doesn't make sense to me why
[TS]
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does it like I can't think of any reason
[TS]
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why you would need to put on an accent I
[TS]
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feel like he couldn't help it right they
[TS]
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get you started
[TS]
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is the narrator of the book also the
[TS]
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author of the book i feel like the
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answer has to be s after you've
[TS]
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described this to me
[TS]
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no actually it was narrated by somebody
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else patrick smaller and why they hired
[TS]
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him or let him do whatever it was he
[TS]
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thought he was a good idea to do but he
[TS]
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did it anyway I mean it thinking about
[TS]
00:16:28
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it for a second i would expect that if
[TS]
00:16:30
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it was a novel like if you're reading a
[TS]
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novel in a character has an accent I
[TS]
00:16:34
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would expect the narrator to put on that
[TS]
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accent institutions it seems almost
[TS]
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inappropriate in a business book
[TS]
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pointless because he doesn't have any
[TS]
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character original American accent when
[TS]
00:16:45
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he reads quotes from from American
[TS]
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people he just does it with the English
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person the Colombian person
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mhm fantastic fantastic while we are
[TS]
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just discussing this audiobook briefly i
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have to say Mike that i think i know i'm
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not going to change your behavior on
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this but I think you are making a
[TS]
00:17:05
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terrible decision listening in audio
[TS]
00:17:08
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form to these business books that i
[TS]
00:17:11
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recommend is I think a key way to
[TS]
00:17:15
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survive the kind of writing that you
[TS]
00:17:17
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find in most business books while also
[TS]
00:17:20
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extracting the value to be had in them
[TS]
00:17:23
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►
comes from learning how to get through
[TS]
00:17:26
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them very quickly because one of the
[TS]
00:17:28
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problem
[TS]
00:17:28
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what i have is i have to listen to the
[TS]
00:17:30
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lists right you have to listen to the
[TS]
00:17:33
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►
lists there are a few points that i
[TS]
00:17:35
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highlighted in here or just for the show
[TS]
00:17:38
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was like oh look pointless antecdotes
[TS]
00:17:40
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right and there's just so much in these
[TS]
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books that if you're reading it you can
[TS]
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jump ahead or skim or like with this
[TS]
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book III basically floated over say the
[TS]
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►
middle third of it because I recognize
[TS]
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immediately that this was just not
[TS]
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really useful in any in any way shape or
[TS]
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►
form but if you are listening to it you
[TS]
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►
have to have every single word enter
[TS]
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your brain and so I just I don't think
[TS]
00:18:06
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this is the way to go with business
[TS]
00:18:08
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►
books like if we're going to continue
[TS]
00:18:09
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the business book club and we're going
[TS]
00:18:11
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to continue recommending books to you I
[TS]
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like I worry for your sanity a year down
[TS]
00:18:16
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the line if you continue to listen to
[TS]
00:18:18
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►
that because what's gonna happen when I
[TS]
00:18:20
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recommend something that's like 16 hours
[TS]
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►
long and you listen to the whole thing
[TS]
00:18:23
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►
you're gonna lose your mind
[TS]
00:18:24
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yeah I i think i'm going to try and make
[TS]
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a book by book decision like creativity
[TS]
00:18:29
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inc i wanted the audio book because it
[TS]
00:18:31
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►
was more its there's a lot of story in
[TS]
00:18:33
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►
there but this one i didn't need the
[TS]
00:18:35
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►
audiobook for this one you didn't get
[TS]
00:18:37
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►
the others because i was actually
[TS]
00:18:38
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►
skipping the audiobook I've been perfect
[TS]
00:18:41
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►
just get me out of this section this is
[TS]
00:18:42
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►
horrific I don't need this and this one
[TS]
00:18:45
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►
also suffers from all of the problems
[TS]
00:18:47
◼
►
that all of these types of books is like
[TS]
00:18:49
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►
a ton of statistics and figures that are
[TS]
00:18:51
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►
thrown out that you just have to accept
[TS]
00:18:53
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►
the true or not really and just keep
[TS]
00:18:55
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►
moving on yeah it's like this is like
[TS]
00:18:57
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►
all we in ninety percent of people have
[TS]
00:18:59
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►
this problem like how how did you get to
[TS]
00:19:02
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►
this and also so much of these books
[TS]
00:19:06
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►
just focused on naturally they're just
[TS]
00:19:09
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►
tools to sell this company's processes
[TS]
00:19:12
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►
yeah of course they want you to come on
[TS]
00:19:14
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►
by what they're selling
[TS]
00:19:15
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►
yeah but that the whole kind of overall
[TS]
00:19:17
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►
thing about this book is the a player
[TS]
00:19:19
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►
that's what they talked about like
[TS]
00:19:20
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►
hiring the right person basic right so i
[TS]
00:19:23
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►
can see why you'd want to read it
[TS]
00:19:25
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►
there are a couple of interest in parts
[TS]
00:19:26
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►
in this book that we might get to a
[TS]
00:19:28
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►
little bit later on I can see how
[TS]
00:19:30
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►
someone could extract some use from this
[TS]
00:19:32
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►
but it really for me was just like three
[TS]
00:19:35
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►
sentences and look that will be
[TS]
00:19:37
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►
ok so let's talk about this then
[TS]
00:19:41
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►
ok so we discussed last time i'm looking
[TS]
00:19:43
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►
to bring someone on board for all of the
[TS]
00:19:46
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►
various reasons that we mentioned
[TS]
00:19:47
◼
►
particularly some health concerns and a
[TS]
00:19:49
◼
►
few other things and just like I need
[TS]
00:19:51
◼
►
more help with what I'm doing I'm
[TS]
00:19:53
◼
►
reaching the point also just with like
[TS]
00:19:55
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►
to podcasts and the youtube channel it's
[TS]
00:19:57
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►
like that it is useful for me to
[TS]
00:19:59
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►
structure this in a more useful way so
[TS]
00:20:02
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►
I've been thinking about it a lot and
[TS]
00:20:04
◼
►
this book who combined with also the
[TS]
00:20:13
◼
►
insanity of emails revisited I feel like
[TS]
00:20:17
◼
►
okay taking the useful parts of both of
[TS]
00:20:22
◼
►
these books has really helped me clarify
[TS]
00:20:27
◼
►
my thinking process about this and
[TS]
00:20:29
◼
►
helped me move forward a little bit so
[TS]
00:20:31
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►
here's what's going on
[TS]
00:20:33
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►
we discussed previously this idea from
[TS]
00:20:35
◼
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mammoth revisited about right out your
[TS]
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company as though you don't exist right
[TS]
00:20:42
◼
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out all of the the jobs that need to be
[TS]
00:20:45
◼
►
done as though you have some huge
[TS]
00:20:47
◼
►
company you're not a part of it and
[TS]
00:20:48
◼
►
there's just a bunch of employees
[TS]
00:20:50
◼
►
yeah so all of the jobs going to be done
[TS]
00:20:52
◼
►
and then assign them to like to the
[TS]
00:20:53
◼
►
imaginary people the roles that would
[TS]
00:20:55
◼
►
need to be filled to to do the work
[TS]
00:20:57
◼
►
right so like marketing manager and
[TS]
00:21:00
◼
►
production manager and that kind of
[TS]
00:21:01
◼
►
thing for you I guess right that that's
[TS]
00:21:03
◼
►
exactly right now I i had sort of done
[TS]
00:21:08
◼
►
this in the past but i always found it
[TS]
00:21:11
◼
►
at a like it was useful but a bit like
[TS]
00:21:14
◼
►
an actionable or yeah i think when you
[TS]
00:21:17
◼
►
would have done this though you would
[TS]
00:21:19
◼
►
have very much been in the mindset of
[TS]
00:21:20
◼
►
just working out how much you need to do
[TS]
00:21:23
◼
►
as opposed to ever thinking that you
[TS]
00:21:24
◼
►
were going to give these jobs to someone
[TS]
00:21:26
◼
►
yeah they're there was a there was a
[TS]
00:21:28
◼
►
lack of externalizing about this and so
[TS]
00:21:32
◼
►
I had done it but I hadn't actually even
[TS]
00:21:34
◼
►
bothered to kind of keep any of the
[TS]
00:21:36
◼
►
writing out that I had ever done on
[TS]
00:21:37
◼
►
these things like it was just not super
[TS]
00:21:39
◼
►
actionable but the idea was very
[TS]
00:21:41
◼
►
valuable now the extractable valuable
[TS]
00:21:45
◼
►
idea in this book
[TS]
00:21:47
◼
►
comes comes like many of these books
[TS]
00:21:50
◼
►
right away right that's right at the
[TS]
00:21:53
◼
►
front you know there's like an
[TS]
00:21:55
◼
►
introductory chapter of nonsense and
[TS]
00:21:57
◼
►
they're like in almost every single one
[TS]
00:21:59
◼
►
of these books like chapter 2 has almost
[TS]
00:22:01
◼
►
everything that you're going to get out
[TS]
00:22:02
◼
►
of it and that was the case with this
[TS]
00:22:04
◼
►
one and what this book lays out is a
[TS]
00:22:09
◼
►
format for which you can write a useful
[TS]
00:22:14
◼
►
job description so it lays out this
[TS]
00:22:17
◼
►
thing like here is how you can write
[TS]
00:22:19
◼
►
down on a piece of paper a job
[TS]
00:22:22
◼
►
description that can also work as a way
[TS]
00:22:25
◼
►
to evaluate whether or not the person
[TS]
00:22:28
◼
►
who was working for you is working out
[TS]
00:22:30
◼
►
and I felt like okay well this is a
[TS]
00:22:32
◼
►
really interesting this is a really
[TS]
00:22:34
◼
►
interesting idea because previously just
[TS]
00:22:36
◼
►
thinking about job descriptions you know
[TS]
00:22:37
◼
►
it makes me think of like when i applied
[TS]
00:22:38
◼
►
as a teacher or you know any of the work
[TS]
00:22:40
◼
►
that I've ever had the job description
[TS]
00:22:41
◼
►
is like a piece of paper that you see
[TS]
00:22:43
◼
►
once and then you never see it again
[TS]
00:22:44
◼
►
ever and get me just you know it's like
[TS]
00:22:47
◼
►
this irrelevant thing and so I had this
[TS]
00:22:51
◼
►
little outline now like okay here's how
[TS]
00:22:53
◼
►
to formulate a job description and that
[TS]
00:22:56
◼
►
all of a sudden clicked in my mind like
[TS]
00:22:59
◼
►
okay I can sit down now and thinking
[TS]
00:23:04
◼
►
about how i am going to structure the
[TS]
00:23:06
◼
►
job descriptions feeds into how do i
[TS]
00:23:09
◼
►
need to separate out my company into a
[TS]
00:23:11
◼
►
bunch of jobs and separating out upon my
[TS]
00:23:14
◼
►
company into a bunch of jobs also then
[TS]
00:23:16
◼
►
clarifies what is the job description of
[TS]
00:23:18
◼
►
each of these and so I had this
[TS]
00:23:20
◼
►
surprising afternoon it was a Sunday
[TS]
00:23:23
◼
►
afternoon i read the first two chapters
[TS]
00:23:25
◼
►
of this book and everything's seem like
[TS]
00:23:27
◼
►
a kind of fell into place and I sat down
[TS]
00:23:30
◼
►
and I wrote out a kind of basic
[TS]
00:23:34
◼
►
description of the company that I run
[TS]
00:23:38
◼
►
and I wrote out a basic idea for some of
[TS]
00:23:42
◼
►
the jobs that I want and it was a really
[TS]
00:23:44
◼
►
interesting afternoon because though on
[TS]
00:23:46
◼
►
this podcast we have sort of jokingly
[TS]
00:23:48
◼
►
referred to this idea that like oh my
[TS]
00:23:50
◼
►
can I talk to each other as CEO to CEO
[TS]
00:23:53
◼
►
and you have to think about yourself as
[TS]
00:23:55
◼
►
the CEO is separate from the person
[TS]
00:23:56
◼
►
who's working in the job and like all of
[TS]
00:23:58
◼
►
this kind of stuff I had this feeling
[TS]
00:24:01
◼
►
that afternoon of like oh I think I
[TS]
00:24:03
◼
►
really was a CEO today I think this is
[TS]
00:24:06
◼
►
the first day i actually was doing the
[TS]
00:24:09
◼
►
kinds of things that a CEO would really
[TS]
00:24:11
◼
►
do sitting down very seriously very
[TS]
00:24:15
◼
►
formally structuring out the company and
[TS]
00:24:19
◼
►
structuring out some job descriptions
[TS]
00:24:22
◼
►
for people who were going to maybe work
[TS]
00:24:25
◼
►
in that company even though sometimes
[TS]
00:24:26
◼
►
they are me so I have a have a folder of
[TS]
00:24:29
◼
►
work to share with you Mike
[TS]
00:24:30
◼
►
wow are you interested to sing yeah very
[TS]
00:24:33
◼
►
much so what I'm sending you is some of
[TS]
00:24:36
◼
►
the stuff that i did and now there's two
[TS]
00:24:42
◼
►
main things in in my life here right
[TS]
00:24:44
◼
►
like i have the podcasts and I have the
[TS]
00:24:46
◼
►
YouTube channels and i have since we
[TS]
00:24:50
◼
►
last spoke made some progress towards
[TS]
00:24:54
◼
►
helping out with the podcast
[TS]
00:24:57
◼
►
particularly hello Internet podcast and
[TS]
00:24:59
◼
►
i am going to credit it in no small part
[TS]
00:25:03
◼
►
to like thinking about this in a very
[TS]
00:25:05
◼
►
formal way so i actually wrote out the
[TS]
00:25:09
◼
►
the podcast as though it was a kind of
[TS]
00:25:11
◼
►
separate company that produces the work
[TS]
00:25:15
◼
►
that I am doing so if you take a look
[TS]
00:25:18
◼
►
you see I actually have a little kind of
[TS]
00:25:20
◼
►
mind map flowchart of what the hello
[TS]
00:25:24
◼
►
internet company looks like with various
[TS]
00:25:26
◼
►
jobs to be done what I was thinking is I
[TS]
00:25:29
◼
►
have these two areas of my life one of
[TS]
00:25:32
◼
►
which is like the dominant big one which
[TS]
00:25:36
◼
►
is the youtube videos like that is the
[TS]
00:25:37
◼
►
much harder much more difficult problem
[TS]
00:25:40
◼
►
for me to solve which we will get to but
[TS]
00:25:42
◼
►
there is an easier problem which relates
[TS]
00:25:45
◼
►
to bringing on some help with the hello
[TS]
00:25:47
◼
►
Internet podcast i do a bunch of edits
[TS]
00:25:49
◼
►
on the hello Internet podcast there's
[TS]
00:25:51
◼
►
like a ton of back and work that happens
[TS]
00:25:53
◼
►
with that podcast and so I kind of felt
[TS]
00:25:56
◼
►
like okay let me try to start with hello
[TS]
00:26:02
◼
►
internet first so that if i do anything
[TS]
00:26:04
◼
►
dumb or if I make any mistakes with this
[TS]
00:26:06
◼
►
or like just it's an easier conceptual
[TS]
00:26:09
◼
►
problem to bring on someone to help with
[TS]
00:26:11
◼
►
hello internet and also quite frankly
[TS]
00:26:15
◼
►
it's lower stakes like if something goes
[TS]
00:26:17
◼
►
terribly wrong with hello internet i
[TS]
00:26:20
◼
►
would much rather have that happen then
[TS]
00:26:22
◼
►
have something go terribly wrong with
[TS]
00:26:24
◼
►
the video production like I can
[TS]
00:26:25
◼
►
ultimately kind of fix the hello
[TS]
00:26:28
◼
►
internet problem much more easier than I
[TS]
00:26:29
◼
►
could the the YouTube problem it like
[TS]
00:26:32
◼
►
you know for example something happens
[TS]
00:26:33
◼
►
in the audio it can be repaired and it
[TS]
00:26:36
◼
►
was just you know people can get the new
[TS]
00:26:37
◼
►
version right that's not what happens in
[TS]
00:26:40
◼
►
YouTube you know you've spoken about
[TS]
00:26:41
◼
►
this on hello enter in the past i
[TS]
00:26:43
◼
►
believe once the video is up that's it
[TS]
00:26:47
◼
►
but yes nothing you can do
[TS]
00:26:49
◼
►
yeah there's nothing i can do and and
[TS]
00:26:51
◼
►
also looks like if something gets
[TS]
00:26:52
◼
►
uploaded you know it's going out to
[TS]
00:26:54
◼
►
literally millions of people maybe like
[TS]
00:26:57
◼
►
it's a bigger scale mistake as big as
[TS]
00:26:59
◼
►
careful going to look for a bigger scale
[TS]
00:27:02
◼
►
problem at something dumb or something
[TS]
00:27:03
◼
►
just doesn't work out right or anything
[TS]
00:27:05
◼
►
so I wrote this out and I was thinking
[TS]
00:27:09
◼
►
about how in my process like what like
[TS]
00:27:12
◼
►
what is my role here and the thing that
[TS]
00:27:15
◼
►
I kind of settled on is I'm trying to
[TS]
00:27:18
◼
►
think of myself as like the audio
[TS]
00:27:22
◼
►
director for the podcasts em in some
[TS]
00:27:26
◼
►
sense of like okay I can work with other
[TS]
00:27:28
◼
►
people who helped produce this and so I
[TS]
00:27:33
◼
►
wanted to bring someone on who would
[TS]
00:27:36
◼
►
help with parts of the process of making
[TS]
00:27:39
◼
►
a hello Internet podcast so prior to
[TS]
00:27:43
◼
►
this the structure was basically i did
[TS]
00:27:46
◼
►
three cuts of the podcast the first cut
[TS]
00:27:49
◼
►
was for content to just remove all kinds
[TS]
00:27:52
◼
►
of boring stuff that doesn't that
[TS]
00:27:54
◼
►
shouldn't go in the final show like and
[TS]
00:27:56
◼
►
we record just a ton of stuff and not
[TS]
00:27:58
◼
►
all of it always makes it in i would do
[TS]
00:28:00
◼
►
a second super intense kind of like
[TS]
00:28:02
◼
►
tightening everything as much as
[TS]
00:28:05
◼
►
possible trying to remove gaps trying to
[TS]
00:28:08
◼
►
clean up little audio mistakes I just
[TS]
00:28:10
◼
►
doing a ton and ton of little edits
[TS]
00:28:13
◼
►
there and then I would do a final listen
[TS]
00:28:15
◼
►
through and building of show notes like
[TS]
00:28:17
◼
►
i was doing kind of three runs
[TS]
00:28:20
◼
►
and so structuring this and thinking it
[TS]
00:28:22
◼
►
through I realized okay i can bring on
[TS]
00:28:25
◼
►
someone to help with that middle edit of
[TS]
00:28:30
◼
►
the podcast that someone can help me
[TS]
00:28:33
◼
►
with that because it's a huge amount of
[TS]
00:28:35
◼
►
work and it also doesn't necessarily
[TS]
00:28:39
◼
►
have the same quality of like well we
[TS]
00:28:41
◼
►
talked about a thing and we don't want
[TS]
00:28:43
◼
►
it in the final show and like it's our
[TS]
00:28:44
◼
►
decision just to cut that like that is a
[TS]
00:28:46
◼
►
decision that ultimately i have to be
[TS]
00:28:49
◼
►
making that like cannot be delegated to
[TS]
00:28:50
◼
►
somebody else but the middle section
[TS]
00:28:52
◼
►
totally can be delegated to somebody
[TS]
00:28:55
◼
►
else but for the moment since since i'm
[TS]
00:28:58
◼
►
all new to this right on this is I'm
[TS]
00:29:00
◼
►
very unused to bringing people on the
[TS]
00:29:02
◼
►
idea is that I'm just going to be
[TS]
00:29:05
◼
►
listening to the work that has been done
[TS]
00:29:07
◼
►
in the second cut and giving any
[TS]
00:29:10
◼
►
feedback as is necessary and that kind
[TS]
00:29:13
◼
►
of mirrors our working relationship
[TS]
00:29:15
◼
►
which is like me and you have spoken
[TS]
00:29:16
◼
►
about this and and what way both feel
[TS]
00:29:19
◼
►
that we're getting closer to the point
[TS]
00:29:20
◼
►
where you don't need to to have an edit
[TS]
00:29:22
◼
►
run on the show right kind of think
[TS]
00:29:24
◼
►
we're there yet because you know I'm
[TS]
00:29:25
◼
►
still tweaking things in a way that I
[TS]
00:29:28
◼
►
think makes sense for both of us but I
[TS]
00:29:30
◼
►
think we're both understanding our
[TS]
00:29:32
◼
►
process a lot more and I think we're
[TS]
00:29:34
◼
►
getting to the point where you wouldn't
[TS]
00:29:35
◼
►
have to do it if you didn't want to
[TS]
00:29:37
◼
►
yes I was going to say Mike that you are
[TS]
00:29:40
◼
►
the very person who has given me
[TS]
00:29:41
◼
►
confidence that this kind of thing can
[TS]
00:29:43
◼
►
even happen success because precisely
[TS]
00:29:45
◼
►
this because when we when we first
[TS]
00:29:47
◼
►
started with the show you would hand me
[TS]
00:29:49
◼
►
back in episode and i would add quite a
[TS]
00:29:52
◼
►
lot of cuts to it
[TS]
00:29:53
◼
►
I I think that's fair to say like the
[TS]
00:29:55
◼
►
first anyone's I was like mm I'm gonna
[TS]
00:30:00
◼
►
take out a whole lot more then then has
[TS]
00:30:02
◼
►
been done the first time and and over
[TS]
00:30:04
◼
►
time working together the two of us we
[TS]
00:30:07
◼
►
are now at the stage where i find myself
[TS]
00:30:09
◼
►
when I'm doing the final listen through
[TS]
00:30:11
◼
►
cortex not changing a lot or even some
[TS]
00:30:14
◼
►
of the changes that I make our I think
[TS]
00:30:16
◼
►
are they that significance
[TS]
00:30:19
◼
►
I'm not sure that they are so like I'll
[TS]
00:30:21
◼
►
do them because I prefer it but if you
[TS]
00:30:23
◼
►
went out this way like whatever
[TS]
00:30:25
◼
►
yeah it would be fine it wouldn't be any
[TS]
00:30:28
◼
►
disaster as doing cortex together
[TS]
00:30:30
◼
►
has been an interesting learning
[TS]
00:30:33
◼
►
experience for me in this like let's go
[TS]
00:30:36
◼
►
back and forth with another person like
[TS]
00:30:37
◼
►
we can talk to each other about what do
[TS]
00:30:39
◼
►
we want is a thing and like so I think
[TS]
00:30:41
◼
►
that's part of why if you know if you
[TS]
00:30:44
◼
►
like me to put more than him out there
[TS]
00:30:45
◼
►
isn't a cortex chopped because we have
[TS]
00:30:49
◼
►
always had a different kind of working
[TS]
00:30:51
◼
►
relationship then I guess you've had in
[TS]
00:30:54
◼
►
some of your upper works right
[TS]
00:30:56
◼
►
oh yeah and on the cortex 1 i'm just the
[TS]
00:31:00
◼
►
talent right yeah you want
[TS]
00:31:01
◼
►
yeah i have just rolling with you
[TS]
00:31:03
◼
►
playback airing sunglasses and use ready
[TS]
00:31:05
◼
►
to roll you know yeah you know sometimes
[TS]
00:31:07
◼
►
you have to knock on the trailer door to
[TS]
00:31:09
◼
►
get me to come out at the right time to
[TS]
00:31:11
◼
►
do the recording mr. gray we're ready
[TS]
00:31:13
◼
►
for you now
[TS]
00:31:14
◼
►
yeah most of it is just out of my hands
[TS]
00:31:16
◼
►
i just show up on the show notes you
[TS]
00:31:18
◼
►
know look at this isn't that nice
[TS]
00:31:20
◼
►
ok i'll read my lines and then I go back
[TS]
00:31:21
◼
►
but yeah so doing this with you over
[TS]
00:31:25
◼
►
over this time has let me feel like okay
[TS]
00:31:27
◼
►
i can i can take what has happened to
[TS]
00:31:29
◼
►
with cortex and like scale it up to the
[TS]
00:31:34
◼
►
next level with this thing that is now
[TS]
00:31:36
◼
►
much more my responsibility then then
[TS]
00:31:39
◼
►
cortex is like right now the way it is i
[TS]
00:31:44
◼
►
am the backend of hello internet like I
[TS]
00:31:47
◼
►
do all the editing i do all of the
[TS]
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◼
►
publishing and the promoting of it i
[TS]
00:31:50
◼
►
like on social media and all of that
[TS]
00:31:52
◼
►
stuff and so this is part of what i've
[TS]
00:31:54
◼
►
been doing here is like okay I think I
[TS]
00:31:56
◼
►
see a place where an audio editor can
[TS]
00:31:58
◼
►
come in and then it was also in this
[TS]
00:32:01
◼
►
separation of tasks that I that I
[TS]
00:32:05
◼
►
realized something which was I've always
[TS]
00:32:08
◼
►
had this kind of conversation with my
[TS]
00:32:10
◼
►
wife when I talked about putting up a
[TS]
00:32:11
◼
►
hello Internet episode that I was always
[TS]
00:32:13
◼
►
aware that on the day when I would do
[TS]
00:32:15
◼
►
the kind of final preparations and
[TS]
00:32:17
◼
►
getting ready to put it up I was always
[TS]
00:32:18
◼
►
surprised by how long it actually took
[TS]
00:32:21
◼
►
to go from export final mp3 2 episode is
[TS]
00:32:28
◼
►
live promoted everywhere discussion is
[TS]
00:32:30
◼
►
up it's all ready to go
[TS]
00:32:32
◼
►
they just get caught me by surprise how
[TS]
00:32:34
◼
►
long it always took and so this was one
[TS]
00:32:36
◼
►
of these cases where I thought okay when
[TS]
00:32:39
◼
►
I was making this chart i was thinking
[TS]
00:32:42
◼
►
of this in terms of well there's this
[TS]
00:32:44
◼
►
the distribution side to this business
[TS]
00:32:46
◼
►
as well that in my mind I was always
[TS]
00:32:48
◼
►
kind of rounding off as oh it's not much
[TS]
00:32:51
◼
►
work it's very easy for me to do i can
[TS]
00:32:53
◼
►
just do this really quickly right but
[TS]
00:32:55
◼
►
thinking about what i got from that book
[TS]
00:32:57
◼
►
about who and thinking about the e-myth
[TS]
00:33:00
◼
►
stuff and like okay imagine i couldn't
[TS]
00:33:02
◼
►
do any of it
[TS]
00:33:03
◼
►
there needs to be essentially a a
[TS]
00:33:05
◼
►
distribution person and so I was sitting
[TS]
00:33:08
◼
►
down and writing out here are all of the
[TS]
00:33:12
◼
►
steps as though I couldn't do anything
[TS]
00:33:15
◼
►
to take the mp3 file and get it up on
[TS]
00:33:18
◼
►
youtube get it up in the lips and
[TS]
00:33:20
◼
►
back-end get out on email campaigns get
[TS]
00:33:23
◼
►
it up on the radicand promoted on
[TS]
00:33:24
◼
►
facebook again there are so many more
[TS]
00:33:27
◼
►
steps to that then you really think of
[TS]
00:33:29
◼
►
because as listeners will know i'm
[TS]
00:33:31
◼
►
already quite a checklist person like
[TS]
00:33:32
◼
►
I've i have long checklist already for
[TS]
00:33:35
◼
►
all of these kinds of things but it was
[TS]
00:33:37
◼
►
a whole nother level to sit down and
[TS]
00:33:40
◼
►
really right out like which boxes need
[TS]
00:33:44
◼
►
to be ticked in lipson which systems
[TS]
00:33:46
◼
►
need thumbnails uploaded to them what
[TS]
00:33:49
◼
►
drop-down boxes four categories need to
[TS]
00:33:51
◼
►
be selected right like really going
[TS]
00:33:54
◼
►
through and doing every little step i
[TS]
00:33:57
◼
►
was absolutely shocked when i took a
[TS]
00:33:59
◼
►
look at the final checklist and thought
[TS]
00:34:00
◼
►
I can't believe i was doing all of this
[TS]
00:34:03
◼
►
and this is the part where it's like
[TS]
00:34:06
◼
►
okay there is work to be done here and
[TS]
00:34:10
◼
►
the plan is that my personal assistant
[TS]
00:34:12
◼
►
is going to take on a lot of the
[TS]
00:34:15
◼
►
distribution role in this kind of like
[TS]
00:34:17
◼
►
hello internet company that is like so
[TS]
00:34:20
◼
►
it's it's like the distribution
[TS]
00:34:21
◼
►
assistant is the person who is going to
[TS]
00:34:23
◼
►
help out with a bunch of this stuff it
[TS]
00:34:26
◼
►
was just a really interesting exercise
[TS]
00:34:28
◼
►
it's one of these cases where even when
[TS]
00:34:32
◼
►
you think you are organized and you are
[TS]
00:34:34
◼
►
on top of things a shift in perspective
[TS]
00:34:36
◼
►
a little bit of actionable information
[TS]
00:34:39
◼
►
can really change and bring into focus
[TS]
00:34:44
◼
►
certain kinds of problems and this is
[TS]
00:34:46
◼
►
why i had this interesting feeling after
[TS]
00:34:48
◼
►
this afternoon of like I think this was
[TS]
00:34:50
◼
►
the first day that I was actually a CEO
[TS]
00:34:52
◼
►
right of of sitting down writing it out
[TS]
00:34:55
◼
►
being really specific
[TS]
00:34:57
◼
►
like what like what needs to happen when
[TS]
00:35:00
◼
►
and what needs to happen where how do
[TS]
00:35:03
◼
►
you think that you will be in this
[TS]
00:35:05
◼
►
scenario do you think that you'll be
[TS]
00:35:07
◼
►
constantly checking in with people that
[TS]
00:35:09
◼
►
keeping an eye on things being done
[TS]
00:35:11
◼
►
what do you think you'll be able to kind
[TS]
00:35:13
◼
►
of just let it happen
[TS]
00:35:15
◼
►
the hope is that I'm able to just let it
[TS]
00:35:19
◼
►
happen then I'm i'm able to just step
[TS]
00:35:22
◼
►
away from it as much as possible
[TS]
00:35:24
◼
►
now if you take a look in that folder
[TS]
00:35:27
◼
►
that i sent you
[TS]
00:35:28
◼
►
mhm you will see there's a file which is
[TS]
00:35:31
◼
►
called audio editor hii audio editor
[TS]
00:35:33
◼
►
yep so open that up this episode of
[TS]
00:35:36
◼
►
cortex is brought to you by Squarespace
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00:35:38
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00:36:05
◼
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scaling or what to do if you get stuck
[TS]
00:36:08
◼
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or i'll add here because i use square
[TS]
00:36:10
◼
►
space to host my own websites worrying
[TS]
00:36:13
◼
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about upgrading the mysql installation
[TS]
00:36:17
◼
►
on the other end of your hosting
[TS]
00:36:20
◼
►
whatever who knows what you're supposed
[TS]
00:36:22
◼
►
to do is there some server somewhere
[TS]
00:36:23
◼
►
that has my website on it that stuff is
[TS]
00:36:26
◼
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that stuff is terrible to have to worry
[TS]
00:36:28
◼
►
about and with squarespace you just
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00:36:31
◼
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don't have to worry about it they take
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00:36:34
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00:36:35
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00:36:38
◼
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00:36:39
◼
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[TS]
00:36:42
◼
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to make your website look and feel
[TS]
00:36:43
◼
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exactly how you want because while they
[TS]
00:36:47
◼
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have site templates that are absolutely
[TS]
00:36:49
◼
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stunning to look at and that scale up
[TS]
00:36:52
◼
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and down to every size screen you can
[TS]
00:36:55
◼
►
also go in and change so much about them
[TS]
00:36:59
◼
►
I know I spent a ton of time kind of
[TS]
00:37:01
◼
►
customizing one of their templates to
[TS]
00:37:03
◼
►
make it work for my website at the end
[TS]
00:37:06
◼
►
it looked nothing like what you had
[TS]
00:37:07
◼
►
started with
[TS]
00:37:08
◼
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they're really really flexible
[TS]
00:37:09
◼
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Squarespace has so many awesome features
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00:37:12
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like twenty four seven support with live
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00:37:16
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00:37:17
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00:37:21
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00:37:22
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00:37:25
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[TS]
00:37:27
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00:37:29
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00:37:31
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00:37:34
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00:37:37
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[TS]
00:37:40
◼
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website go to squarespace today get
[TS]
00:37:43
◼
►
started use offer code cortex thank
[TS]
00:37:46
◼
►
Squarespace for their support of this
[TS]
00:37:47
◼
►
show and all of real afm ok
[TS]
00:37:51
◼
►
Oh mission ok so now this is where i
[TS]
00:37:58
◼
►
have followed the outline in the who
[TS]
00:38:00
◼
►
book huh of what a job description is
[TS]
00:38:04
◼
►
right and so there's there's a mission
[TS]
00:38:06
◼
►
which is like the one sentence
[TS]
00:38:08
◼
►
description of what the job is for and
[TS]
00:38:10
◼
►
then below that there are four bullet
[TS]
00:38:13
◼
►
points of here are the outcomes that
[TS]
00:38:16
◼
►
this person is supposed to produce
[TS]
00:38:17
◼
►
there's also the book also recommends
[TS]
00:38:20
◼
►
this thing about like qualities of the
[TS]
00:38:21
◼
►
bottom which i think is a little bit of
[TS]
00:38:22
◼
►
BS but I've just done it for the sake of
[TS]
00:38:24
◼
►
completeness for now but the thing that
[TS]
00:38:26
◼
►
I have done here is when i was writing
[TS]
00:38:27
◼
►
out this job description
[TS]
00:38:29
◼
►
I was specific about thinking about this
[TS]
00:38:33
◼
►
in terms of where is this person going
[TS]
00:38:37
◼
►
to receive work from and where they
[TS]
00:38:38
◼
►
going to send it to and so I have I have
[TS]
00:38:42
◼
►
a note in in the job description about
[TS]
00:38:45
◼
►
how like when you are done with your job
[TS]
00:38:48
◼
►
the next step is to send it to the
[TS]
00:38:50
◼
►
distribution assistant like you know
[TS]
00:38:52
◼
►
don't send it to me right I shouldn't be
[TS]
00:38:54
◼
►
involved in this really like when the
[TS]
00:38:56
◼
►
when the final exporting is done you
[TS]
00:38:58
◼
►
send it to that person and then I've
[TS]
00:39:00
◼
►
written up another job description which
[TS]
00:39:02
◼
►
is for this distribution assistant right
[TS]
00:39:05
◼
►
and then this is what they should do
[TS]
00:39:06
◼
►
when they receive the final audio file
[TS]
00:39:09
◼
►
from the audio editor so if you see what
[TS]
00:39:12
◼
►
I mean like I am trying as hard as
[TS]
00:39:14
◼
►
possible to build a thing where I touch
[TS]
00:39:18
◼
►
it as little as possible
[TS]
00:39:20
◼
►
this is really good i gotta say like I'm
[TS]
00:39:23
◼
►
reading through these I mean you know I
[TS]
00:39:25
◼
►
i want to spill the beans on it all
[TS]
00:39:27
◼
►
because i'm assuming that this is to be
[TS]
00:39:28
◼
►
kept private for the time being
[TS]
00:39:31
◼
►
yeah but there's a lot of things in here
[TS]
00:39:34
◼
►
about like you know making sure the show
[TS]
00:39:36
◼
►
is is is kind of kept true to its point
[TS]
00:39:39
◼
►
you know to be leaving the conversation
[TS]
00:39:41
◼
►
between friends and basically the idea
[TS]
00:39:43
◼
►
for the audio editor is to just tighten
[TS]
00:39:46
◼
►
it up right taking out the arms take out
[TS]
00:39:48
◼
►
the earth and and basically just master
[TS]
00:39:51
◼
►
the show to make it but basically how it
[TS]
00:39:54
◼
►
needs to be before it goes out the door
[TS]
00:39:55
◼
►
yeah and then the idea as well is that
[TS]
00:39:57
◼
►
for now i am doing this third edit but
[TS]
00:40:01
◼
►
they can also do the final round of like
[TS]
00:40:03
◼
►
okay I'm going to send you the ads and
[TS]
00:40:05
◼
►
then this stuff can just be plopped in
[TS]
00:40:07
◼
►
of like okay bleeps and bloops they go
[TS]
00:40:09
◼
►
in at the appropriate spots here is the
[TS]
00:40:10
◼
►
opening theme
[TS]
00:40:11
◼
►
there's a whole other extra level of
[TS]
00:40:13
◼
►
little stuff that I don't really need to
[TS]
00:40:17
◼
►
do like I can have somebody else do it
[TS]
00:40:19
◼
►
but again it was just so interesting
[TS]
00:40:22
◼
►
realizing how much stuff my brain had
[TS]
00:40:25
◼
►
filed under the category of not very
[TS]
00:40:29
◼
►
much like even my own checklists you
[TS]
00:40:31
◼
►
know I would have a line item which was
[TS]
00:40:34
◼
►
like add transition sounds and export
[TS]
00:40:36
◼
►
final version was like well actually
[TS]
00:40:38
◼
►
that's quite a lot of steps you know for
[TS]
00:40:40
◼
►
for the final part of the podcast like
[TS]
00:40:42
◼
►
when you think about it like what is
[TS]
00:40:43
◼
►
actually involved here how long this is
[TS]
00:40:45
◼
►
actually take and also if you like me to
[TS]
00:40:47
◼
►
checking that you didn't ruin anything
[TS]
00:40:49
◼
►
by a dry nose right yeah choose the
[TS]
00:40:51
◼
►
longest part right there love ya it's so
[TS]
00:40:54
◼
►
easy to mess up at the last mile
[TS]
00:40:57
◼
►
you're like oh I've definitely done that
[TS]
00:40:59
◼
►
with the podcast sometimes like I'm just
[TS]
00:41:01
◼
►
going to add this one quick thing and
[TS]
00:41:02
◼
►
then the the people who listen right at
[TS]
00:41:03
◼
►
the beginning send you message like you
[TS]
00:41:06
◼
►
know there's a 10-minute section where
[TS]
00:41:08
◼
►
the where there's like a fade-in and
[TS]
00:41:09
◼
►
fade-out over the audio pickup and
[TS]
00:41:11
◼
►
groups right let me quickly change that
[TS]
00:41:15
◼
►
as as quickly as i can so this this is
[TS]
00:41:19
◼
►
all my structure so far with again the
[TS]
00:41:25
◼
►
smaller of my two projects trying to sit
[TS]
00:41:27
◼
►
down and formalize and systematize how
[TS]
00:41:31
◼
►
this works and and again it is really
[TS]
00:41:33
◼
►
interesting
[TS]
00:41:34
◼
►
that even though this who booked as
[TS]
00:41:36
◼
►
listeners might have gathered from our
[TS]
00:41:38
◼
►
initial description of it has a lot of
[TS]
00:41:40
◼
►
just garbage in it i found this
[TS]
00:41:43
◼
►
structure of this outline of how do you
[TS]
00:41:45
◼
►
write a job description this for me was
[TS]
00:41:48
◼
►
somehow like the missing piece that I
[TS]
00:41:51
◼
►
needed to have in my brain about how do
[TS]
00:41:53
◼
►
i make the org chart actionable how do I
[TS]
00:41:57
◼
►
make this really serious and how do i
[TS]
00:41:59
◼
►
how do i really think this through this
[TS]
00:42:02
◼
►
is part of what i have been up to and i
[TS]
00:42:05
◼
►
have taken on someone who is helping
[TS]
00:42:08
◼
►
with the second edits and we are
[TS]
00:42:11
◼
►
recording this episode on a thursday and
[TS]
00:42:15
◼
►
friday tomorrow if everything goes right
[TS]
00:42:18
◼
►
should be the first test of this little
[TS]
00:42:23
◼
►
system of i have had an audio editor
[TS]
00:42:26
◼
►
help me with two parts and also the
[TS]
00:42:28
◼
►
first test of having my assistant act as
[TS]
00:42:32
◼
►
the distribution assistant and do a lot
[TS]
00:42:34
◼
►
of the public-facing sharing of it and
[TS]
00:42:38
◼
►
uploading to the backend systems and all
[TS]
00:42:40
◼
►
of that kind of stuff so it hasn't
[TS]
00:42:42
◼
►
happened yet like the trigger hasn't
[TS]
00:42:43
◼
►
been fully pulled but I am interested to
[TS]
00:42:46
◼
►
see how this goes as the first run of a
[TS]
00:42:49
◼
►
thing where i am trying to remove myself
[TS]
00:42:51
◼
►
as much as possible the distribution
[TS]
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assistant that job had already been
[TS]
00:42:56
◼
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filled by someone you already working
[TS]
00:42:57
◼
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with right you just basically gave more
[TS]
00:43:01
◼
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tasks to your personal assistant who
[TS]
00:43:03
◼
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you'd be vetted and worked with for
[TS]
00:43:05
◼
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years at this point exactly right like I
[TS]
00:43:07
◼
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wasn't bringing on anybody knew there
[TS]
00:43:09
◼
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that you did bring on somebody new for
[TS]
00:43:11
◼
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the audio editing and it's interesting
[TS]
00:43:13
◼
►
because the the way that this person
[TS]
00:43:15
◼
►
came to use is also grow up in the whole
[TS]
00:43:17
◼
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book when they're talking about finding
[TS]
00:43:19
◼
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people to hire one of the things they
[TS]
00:43:21
◼
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say is who do the people that you work
[TS]
00:43:24
◼
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with recommend exactly this person came
[TS]
00:43:28
◼
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to you from a recommendation from me
[TS]
00:43:30
◼
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exactly everywhere we were talking about
[TS]
00:43:32
◼
►
this i was discussing how I wanted to
[TS]
00:43:35
◼
►
bring someone to help hello internet
[TS]
00:43:36
◼
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this is before i came across the whole
[TS]
00:43:38
◼
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book and we were just kind of chatting
[TS]
00:43:39
◼
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and you literally said to me oh I think
[TS]
00:43:42
◼
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I might know exactly who you need
[TS]
00:43:44
◼
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click great but isn't that isn't that
[TS]
00:43:47
◼
►
perfect so none of the jobs that are
[TS]
00:43:49
◼
►
needed for the hello Internet
[TS]
00:43:50
◼
►
Corporation have had to go out to open
[TS]
00:43:53
◼
►
application right right so i think now
[TS]
00:43:56
◼
►
we should turn our attention to gray
[TS]
00:43:58
◼
►
industries right well that's why once
[TS]
00:44:00
◼
►
again the hello internet thing was like
[TS]
00:44:03
◼
►
this interesting test case where i was
[TS]
00:44:06
◼
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able to kind of play around with it so
[TS]
00:44:09
◼
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far things are going well but there is a
[TS]
00:44:13
◼
►
very difficult thing that hasn't
[TS]
00:44:15
◼
►
happened yet and that's the like the
[TS]
00:44:17
◼
►
next stage of of scaling it up to the
[TS]
00:44:21
◼
►
cgpgrey youtube channel so when you go
[TS]
00:44:22
◼
►
to the big leagues
[TS]
00:44:24
◼
►
it is when you go to the big leagues
[TS]
00:44:27
◼
►
because it's like it is a process right
[TS]
00:44:29
◼
►
where you may be learned some things
[TS]
00:44:31
◼
►
from cortex and then you applied some of
[TS]
00:44:33
◼
►
those things to hello internet and now
[TS]
00:44:34
◼
►
you're able to apply some of those
[TS]
00:44:36
◼
►
things to do to channel it's like a
[TS]
00:44:38
◼
►
chain where you're able to test things
[TS]
00:44:40
◼
►
out on smaller scales until you take
[TS]
00:44:44
◼
►
what you've learned and apply that to
[TS]
00:44:46
◼
►
the the the final yeah and this has been
[TS]
00:44:49
◼
►
a very conscious process on my art so
[TS]
00:44:51
◼
►
far like okay do this do this with hello
[TS]
00:44:54
◼
►
internet that's also partly why i like
[TS]
00:44:56
◼
►
tomorrow is going to be the test of a
[TS]
00:44:59
◼
►
bunch of this stuff tomorrow when we're
[TS]
00:45:00
◼
►
recording as it is and again like I'm
[TS]
00:45:02
◼
►
sure there are things that i will
[TS]
00:45:04
◼
►
realize in that process that then it's
[TS]
00:45:06
◼
►
like ok do this before you do some of
[TS]
00:45:09
◼
►
the big stuff with the youtube channel
[TS]
00:45:11
◼
►
so you can try to avoid problems before
[TS]
00:45:13
◼
►
they actually happen on the larger scale
[TS]
00:45:16
◼
►
alright so we can talk a little bit
[TS]
00:45:20
◼
►
about the the gray industries flow chart
[TS]
00:45:23
◼
►
here for making a video and this is
[TS]
00:45:28
◼
►
really interesting to break it out cuz
[TS]
00:45:30
◼
►
we talked about this a little bit last
[TS]
00:45:31
◼
►
time but it was very different sitting
[TS]
00:45:33
◼
►
down and so i have i have my company
[TS]
00:45:36
◼
►
listed out and then I am head of
[TS]
00:45:38
◼
►
production of this company and then I
[TS]
00:45:41
◼
►
was trying to divide that down into like
[TS]
00:45:43
◼
►
what are all the possible roles and
[TS]
00:45:45
◼
►
again kind of thinking like when we read
[TS]
00:45:47
◼
►
creativity inc where they talk about you
[TS]
00:45:48
◼
►
know this is the director and they're
[TS]
00:45:49
◼
►
working with these these teams i was
[TS]
00:45:52
◼
►
trying to think about ok what are all of
[TS]
00:45:53
◼
►
the various roles that go into
[TS]
00:45:56
◼
►
producing a video and imagining myself
[TS]
00:45:59
◼
►
as like if i could only be the producer
[TS]
00:46:01
◼
►
of this thing
[TS]
00:46:03
◼
►
what are all the roles i need to hire
[TS]
00:46:05
◼
►
and hits and it's just fun it's fun to
[TS]
00:46:07
◼
►
kind of see it all written out where
[TS]
00:46:08
◼
►
it's like okay there needs to be a
[TS]
00:46:10
◼
►
researcher there needs to be a writer
[TS]
00:46:12
◼
►
that needs to be an editor there's an
[TS]
00:46:14
◼
►
illustrator there's an animator which
[TS]
00:46:16
◼
►
are two separate jobs like we talked
[TS]
00:46:17
◼
►
about last time his voice recording is
[TS]
00:46:19
◼
►
audio editing and there's music
[TS]
00:46:20
◼
►
production and again it was interesting
[TS]
00:46:24
◼
►
to do this and realize like oh god I
[TS]
00:46:25
◼
►
used to do all of this you know with the
[TS]
00:46:29
◼
►
with the exception of the music i used
[TS]
00:46:31
◼
►
to do all of this on my own so it's
[TS]
00:46:34
◼
►
weird to think about how i used to fill
[TS]
00:46:36
◼
►
all of these roles with the exception of
[TS]
00:46:38
◼
►
music and now thinking about okay
[TS]
00:46:41
◼
►
imagining these as individual jobs
[TS]
00:46:46
◼
►
some of them i am still going to do
[TS]
00:46:48
◼
►
obviously the writing and editing i'm
[TS]
00:46:50
◼
►
still going to do obviously the voice
[TS]
00:46:51
◼
►
recording i'm still going to do but now
[TS]
00:46:55
◼
►
looking at it and thinking okay what is
[TS]
00:46:57
◼
►
going to happen with the illustrator
[TS]
00:47:00
◼
►
animator slot and just like with hello
[TS]
00:47:03
◼
►
internet trying to formalize my thinking
[TS]
00:47:06
◼
►
in a way of writing out a job
[TS]
00:47:08
◼
►
description a little bit to think about
[TS]
00:47:12
◼
►
what what is going to happen here
[TS]
00:47:15
◼
►
like what what what needs to occur so I
[TS]
00:47:17
◼
►
had an idea which I still haven't
[TS]
00:47:20
◼
►
decided if this is like a brilliant idea
[TS]
00:47:23
◼
►
or if this is a terrible idea
[TS]
00:47:25
◼
►
great okay yep so I'm thinking about you
[TS]
00:47:31
◼
►
need to bring on illustrator animator
[TS]
00:47:33
◼
►
alright how do i need to do that what I
[TS]
00:47:36
◼
►
ended up doing was I ended up thinking
[TS]
00:47:38
◼
►
haha i'm going to write a little script
[TS]
00:47:41
◼
►
something that's brief it's like 250
[TS]
00:47:45
◼
►
words that is an announcement of the job
[TS]
00:47:49
◼
►
and also the job application so I wrote
[TS]
00:47:52
◼
►
a little supermini thing that's our
[TS]
00:47:55
◼
►
social mores long love it as i can see a
[TS]
00:47:58
◼
►
guy with us and the application is to
[TS]
00:48:03
◼
►
animate the job application
[TS]
00:48:06
◼
►
yes if you look in that folder that i
[TS]
00:48:07
◼
►
gave you there's a folder which is
[TS]
00:48:09
◼
►
called animation application
[TS]
00:48:10
◼
►
uh-huh and now I'll keep in mind that at
[TS]
00:48:13
◼
►
this stage is still very rough there's
[TS]
00:48:15
◼
►
some things in there that i won't be
[TS]
00:48:17
◼
►
having in the final one probably but I
[TS]
00:48:19
◼
►
was just writing it out to think about
[TS]
00:48:20
◼
►
like okay how long is this going to be
[TS]
00:48:22
◼
►
what's it going to look like and this is
[TS]
00:48:26
◼
►
my way of trying to solve a fundamental
[TS]
00:48:29
◼
►
problem because what I'm looking for is
[TS]
00:48:32
◼
►
like is a person who can reproduce my
[TS]
00:48:34
◼
►
style and ideally if I can I want to
[TS]
00:48:38
◼
►
find one person who can do both the
[TS]
00:48:42
◼
►
asset creation both the illustration and
[TS]
00:48:45
◼
►
who can also do the animation yep
[TS]
00:48:47
◼
►
now normally I would think that was a
[TS]
00:48:51
◼
►
pretty high bar because those are two
[TS]
00:48:53
◼
►
totally unrelated fields but since my
[TS]
00:48:57
◼
►
art style is so ridiculously simple i
[TS]
00:49:01
◼
►
think that i could get lucky and find
[TS]
00:49:03
◼
►
someone who can do both of them but i am
[TS]
00:49:05
◼
►
open to the idea that like if this
[TS]
00:49:07
◼
►
first-round doesn't work i might have to
[TS]
00:49:09
◼
►
back up and say okay instead of looking
[TS]
00:49:11
◼
►
for one person who can do both i'm going
[TS]
00:49:14
◼
►
to look for two people who can work
[TS]
00:49:16
◼
►
together so here's my thinking there's
[TS]
00:49:18
◼
►
no reason why you can't find one person
[TS]
00:49:19
◼
►
because you're one person it's there's
[TS]
00:49:24
◼
►
gonna be people surely I do i do sort of
[TS]
00:49:27
◼
►
disagree with that but I hope that
[TS]
00:49:28
◼
►
you're right i could totally hope that
[TS]
00:49:30
◼
►
you're right that there's one person who
[TS]
00:49:31
◼
►
can do it
[TS]
00:49:32
◼
►
I liked the script is funny I'm just
[TS]
00:49:34
◼
►
like lost over and it's already funny
[TS]
00:49:35
◼
►
stuff in there
[TS]
00:49:36
◼
►
yeah up there there is some part of me
[TS]
00:49:39
◼
►
which thinks this might be a terrible
[TS]
00:49:41
◼
►
idea to do it this way but this to me
[TS]
00:49:44
◼
►
they're like putting out some kind of
[TS]
00:49:46
◼
►
call for work this this is the like
[TS]
00:49:49
◼
►
scary new frontier that is the thing
[TS]
00:49:53
◼
►
that makes it fundamentally different
[TS]
00:49:54
◼
►
and i'm going to be pulling the trigger
[TS]
00:49:57
◼
►
on this relatively soon hopefully maybe
[TS]
00:50:00
◼
►
the day after this episode goes out like
[TS]
00:50:02
◼
►
i kind of want to force myself into just
[TS]
00:50:04
◼
►
going ahead and just doing this because
[TS]
00:50:07
◼
►
i think i have done about as much
[TS]
00:50:09
◼
►
preparation as I can reasonably expect
[TS]
00:50:11
◼
►
of thinking through like what do I need
[TS]
00:50:14
◼
►
and talking to a bunch of people and
[TS]
00:50:17
◼
►
like I'm reaching the limit
[TS]
00:50:19
◼
►
of free preparation before just seeing
[TS]
00:50:21
◼
►
like put out an application
[TS]
00:50:23
◼
►
see what you get back take it from there
[TS]
00:50:26
◼
►
i think that's that's where this has to
[TS]
00:50:28
◼
►
go next
[TS]
00:50:28
◼
►
I'm really proud of you all thanks Mike
[TS]
00:50:31
◼
►
I am I you you're doing it right you
[TS]
00:50:33
◼
►
need to do this and it's scary difficult
[TS]
00:50:36
◼
►
complicated thing but you do need to do
[TS]
00:50:39
◼
►
it it's the time it's also it's it's a
[TS]
00:50:42
◼
►
funny situation to be in because I i
[TS]
00:50:44
◼
►
think i would actually feel a lot better
[TS]
00:50:46
◼
►
about it if i was able to offer a full
[TS]
00:50:48
◼
►
time job right but in some sense i am
[TS]
00:50:50
◼
►
looking right now for someone who is a
[TS]
00:50:52
◼
►
freelancer who can just work with me and
[TS]
00:50:56
◼
►
like maybe over time that will
[TS]
00:50:58
◼
►
transition into something more but I'm
[TS]
00:50:59
◼
►
not in a position to be able to say like
[TS]
00:51:01
◼
►
I generate enough work right now two day
[TS]
00:51:04
◼
►
to fill 40 hours of animation work a
[TS]
00:51:07
◼
►
week every week like I'm I'm nowhere
[TS]
00:51:10
◼
►
near that and so that that's one of the
[TS]
00:51:12
◼
►
things that in my mind makes this like a
[TS]
00:51:13
◼
►
funny kind of thing to do it's it's a
[TS]
00:51:16
◼
►
call for freelancers eat you know even
[TS]
00:51:19
◼
►
more so more than like a straight-up job
[TS]
00:51:22
◼
►
application and so that's that's why I
[TS]
00:51:24
◼
►
do slightly wonder like I wonder how
[TS]
00:51:26
◼
►
this is gonna go but that's also why I
[TS]
00:51:28
◼
►
just have to move forward and I just
[TS]
00:51:30
◼
►
have to do this and just get it out
[TS]
00:51:31
◼
►
there you got interview people because
[TS]
00:51:34
◼
►
you can't get everything you need to
[TS]
00:51:36
◼
►
know from work
[TS]
00:51:38
◼
►
mm there's more than just what somebody
[TS]
00:51:41
◼
►
can display to you from their work
[TS]
00:51:44
◼
►
yeah but something like this i think the
[TS]
00:51:48
◼
►
vast majority is the work but there are
[TS]
00:51:51
◼
►
these so-called soft skills right mr.
[TS]
00:51:53
◼
►
things like communication timeliness
[TS]
00:51:56
◼
►
working back and forth you know that
[TS]
00:51:59
◼
►
that kind of thing is is tricky and it
[TS]
00:52:04
◼
►
does mean that needs to be some kind of
[TS]
00:52:07
◼
►
interview a little bit that's where the
[TS]
00:52:12
◼
►
book who was way less useful than
[TS]
00:52:14
◼
►
anything else
[TS]
00:52:15
◼
►
thank you may have it has at the end of
[TS]
00:52:17
◼
►
it this hilarious scheduled for an
[TS]
00:52:20
◼
►
eight-hour day of interviewing a single
[TS]
00:52:22
◼
►
yeah I did wonder if you going to take
[TS]
00:52:24
◼
►
much of the top grading interview method
[TS]
00:52:28
◼
►
consideration in I was like what does he
[TS]
00:52:31
◼
►
do english but this is while actually
[TS]
00:52:34
◼
►
the funny thing is the part i skip the
[TS]
00:52:36
◼
►
most of what he created a job
[TS]
00:52:38
◼
►
description part who and I listened to
[TS]
00:52:40
◼
►
them the three hours of interview
[TS]
00:52:41
◼
►
practice
[TS]
00:52:43
◼
►
yeah this is is one of these cases where
[TS]
00:52:46
◼
►
there comes a moment in the book where
[TS]
00:52:48
◼
►
you realize who this book is exactly
[TS]
00:52:50
◼
►
written for and the answer is we want to
[TS]
00:52:53
◼
►
sell you on our services to help you
[TS]
00:52:55
◼
►
find a new CEO for your multi-million
[TS]
00:52:57
◼
►
dollar company right like yeah here's an
[TS]
00:53:00
◼
►
interview process that no one in the
[TS]
00:53:03
◼
►
world would go through unless there was
[TS]
00:53:07
◼
►
a CEO position on the other side so i
[TS]
00:53:10
◼
►
found that less than helpful although I
[TS]
00:53:12
◼
►
do have to admit in terms of of soft
[TS]
00:53:14
◼
►
skills again like people skills have
[TS]
00:53:16
◼
►
never been shall we say my core
[TS]
00:53:18
◼
►
competency which makes the whole idea of
[TS]
00:53:21
◼
►
trying to hire people like an
[TS]
00:53:23
◼
►
interesting sociological challenge but
[TS]
00:53:25
◼
►
they're there were they were some kind
[TS]
00:53:27
◼
►
of little tips in the end of the book
[TS]
00:53:29
◼
►
which I picked up on of like okay that's
[TS]
00:53:31
◼
►
a good idea
[TS]
00:53:32
◼
►
the funny thing is i would think you
[TS]
00:53:34
◼
►
would need to interview people for the
[TS]
00:53:36
◼
►
inverse reason
[TS]
00:53:37
◼
►
what do you mean you need to interview
[TS]
00:53:39
◼
►
people to make sure that they can cope
[TS]
00:53:41
◼
►
with your lack of people skills
[TS]
00:53:43
◼
►
well yeah you know what Mike you might
[TS]
00:53:47
◼
►
have a point there
[TS]
00:53:48
◼
►
it's a reverse interview how would you
[TS]
00:53:50
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describe working with me Mike to the
[TS]
00:53:52
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people working with gray is is very
[TS]
00:53:55
◼
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interesting in so much is that you will
[TS]
00:54:00
◼
►
have things that need to be done but you
[TS]
00:54:05
◼
►
also need to understand that they will
[TS]
00:54:07
◼
►
get done on a undefined schedule that
[TS]
00:54:14
◼
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you will have to accept so this is you
[TS]
00:54:17
◼
►
working with me
[TS]
00:54:17
◼
►
yes so i will have things I need to be
[TS]
00:54:20
◼
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done and I need to sometimes realize
[TS]
00:54:22
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that I just have to let go of what i
[TS]
00:54:24
◼
►
think is the time that is going to get
[TS]
00:54:26
◼
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done in MH because it needs to fit
[TS]
00:54:28
◼
►
around your schedule which you are a lot
[TS]
00:54:29
◼
►
more protective of who also go ahead
[TS]
00:54:33
◼
►
Mike it's okay i'm trying to think of
[TS]
00:54:35
◼
►
what else to say I'm not listening
[TS]
00:54:37
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►
you also need to understand that your
[TS]
00:54:41
◼
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maybe vetoed mm and once they are they
[TS]
00:54:46
◼
►
are did app you're not difficult to work
[TS]
00:54:51
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with once you understand the parameters
[TS]
00:54:53
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like once people understand that you are
[TS]
00:54:56
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difficult to get hold of but you will
[TS]
00:54:58
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respond eventually
[TS]
00:55:00
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mhm and you don't care for schedules
[TS]
00:55:03
◼
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like they will just work around the
[TS]
00:55:06
◼
►
shows that you need to put into place
[TS]
00:55:07
◼
►
for your own business and that you can
[TS]
00:55:11
◼
►
just be very to-the-point and and cut
[TS]
00:55:15
◼
►
with your responses most people can't
[TS]
00:55:18
◼
►
understand that then you're very
[TS]
00:55:20
◼
►
reasonable to work with i think but you
[TS]
00:55:23
◼
►
need to understand it comes with the
[TS]
00:55:25
◼
►
parameters that you did the others
[TS]
00:55:28
◼
►
basically if you can't cope with that
[TS]
00:55:30
◼
►
like if you can't work that way they
[TS]
00:55:33
◼
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can't someone can't work with you
[TS]
00:55:34
◼
►
because you're not going to change that
[TS]
00:55:36
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►
I don't think at least not very much
[TS]
00:55:38
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►
because that's just how you are
[TS]
00:55:42
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so applicant out there that's something
[TS]
00:55:47
◼
►
that you need to understand and this
[TS]
00:55:50
◼
►
also actually brings me to a point that
[TS]
00:55:52
◼
►
I wanted to make to which i think is so
[TS]
00:55:54
◼
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important but i don't think that you'll
[TS]
00:55:55
◼
►
feel it that way so i need to stress it
[TS]
00:55:57
◼
►
to you ok if you interview someone you
[TS]
00:56:00
◼
►
cannot interview them on your own you
[TS]
00:56:02
◼
►
have to have somebody else observing the
[TS]
00:56:05
◼
►
interview and this comes from my own
[TS]
00:56:07
◼
►
experience of hiring people great i
[TS]
00:56:09
◼
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don't know if you knew that I had this
[TS]
00:56:10
◼
►
experience but i have hired many people
[TS]
00:56:13
◼
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who and i have been in the room for many
[TS]
00:56:16
◼
►
other people being hired and you have to
[TS]
00:56:18
◼
►
have somebody there because you need to
[TS]
00:56:20
◼
►
have somebody to talk to about what just
[TS]
00:56:22
◼
►
occurred who because I observer to an
[TS]
00:56:26
◼
►
interview will see things that you will
[TS]
00:56:29
◼
►
not see because you're busy dealing with
[TS]
00:56:31
◼
►
the interview and once the interview is
[TS]
00:56:34
◼
►
done you have nobody to discuss it with
[TS]
00:56:36
◼
►
at all so I thoroughly recommend that
[TS]
00:56:39
◼
►
you have if you do conduct any
[TS]
00:56:41
◼
►
interviews that you have somebody
[TS]
00:56:43
◼
►
present in that interview process that
[TS]
00:56:46
◼
►
is not the interviewee and you have to
[TS]
00:56:48
◼
►
say that is that is a great idea you
[TS]
00:56:51
◼
►
should write a book on hiring people who
[TS]
00:56:52
◼
►
have been wasn't mentioned in this book
[TS]
00:56:55
◼
►
and that's a fantastic idea that the the
[TS]
00:56:57
◼
►
a method for higher includes 75,000
[TS]
00:57:01
◼
►
people who are involved in the interview
[TS]
00:57:03
◼
►
process across 16 different steps which
[TS]
00:57:05
◼
►
will last seven hours so what they
[TS]
00:57:08
◼
►
didn't mention that part
[TS]
00:57:10
◼
►
can I mention one thing from that book
[TS]
00:57:13
◼
►
that I actually do think was very good
[TS]
00:57:14
◼
►
and I think it's something you need to
[TS]
00:57:15
◼
►
consider my the interview process is
[TS]
00:57:17
◼
►
important please do
[TS]
00:57:19
◼
►
there's one quote that I really liked
[TS]
00:57:20
◼
►
like a heart donor and recipient there
[TS]
00:57:22
◼
►
has to be a match but this is between
[TS]
00:57:25
◼
►
the culture and the fit of the company
[TS]
00:57:27
◼
►
or the body of the recipient will reject
[TS]
00:57:29
◼
►
the organ it's a very strong metaphor
[TS]
00:57:32
◼
►
but a good one
[TS]
00:57:33
◼
►
mm I've worked in many teams where
[TS]
00:57:35
◼
►
somebody has joined the team or new
[TS]
00:57:37
◼
►
bosses come into play and they don't fit
[TS]
00:57:40
◼
►
and it destroys everything it just sucks
[TS]
00:57:43
◼
►
all of the good out of the team and so I
[TS]
00:57:46
◼
►
think that is a very good point and
[TS]
00:57:48
◼
►
something always worth considering if
[TS]
00:57:49
◼
►
this person doesn't seem like they're
[TS]
00:57:51
◼
►
going to fit the company culture they
[TS]
00:57:54
◼
►
will destroy everything in the company
[TS]
00:57:56
◼
►
without meaning to
[TS]
00:57:57
◼
►
I've seen it happen many many times
[TS]
00:58:00
◼
►
yeah so actually let's let some just for
[TS]
00:58:02
◼
►
a moment as i'm not sure we've been
[TS]
00:58:04
◼
►
super explicit about it but this outline
[TS]
00:58:06
◼
►
for how to produce a job description and
[TS]
00:58:09
◼
►
it has these three parts that has the
[TS]
00:58:11
◼
►
the mission the brief description as the
[TS]
00:58:13
◼
►
outcomes like here are the deliverables
[TS]
00:58:15
◼
►
here is a a clear yes know the person
[TS]
00:58:19
◼
►
did or did not do this kind of list
[TS]
00:58:21
◼
►
which I really like what really
[TS]
00:58:22
◼
►
clarifies thinking and at the bottom it
[TS]
00:58:26
◼
►
it has it has these these qualities of
[TS]
00:58:30
◼
►
the person and I really when I was
[TS]
00:58:36
◼
►
reading it I thought I really do think
[TS]
00:58:37
◼
►
this is kind of BS but the author did
[TS]
00:58:40
◼
►
convince me through the reading that the
[TS]
00:58:44
◼
►
the purpose of this is like what you
[TS]
00:58:45
◼
►
said it is to clarify in your own mind
[TS]
00:58:49
◼
►
like what do you need from person and
[TS]
00:58:52
◼
►
and also again to get it down on paper
[TS]
00:58:54
◼
►
like this is what you're looking for in
[TS]
00:58:56
◼
►
someone and what I really liked is that
[TS]
00:58:59
◼
►
you know they're talking about you want
[TS]
00:59:01
◼
►
to kind of limited to like five at the
[TS]
00:59:04
◼
►
most qualities that the person has and
[TS]
00:59:06
◼
►
also to be ranking them in
[TS]
00:59:08
◼
►
order of importance and so it's it
[TS]
00:59:11
◼
►
forces you to formalize something and so
[TS]
00:59:14
◼
►
forth like for example in the
[TS]
00:59:15
◼
►
description that I wrote for that the
[TS]
00:59:16
◼
►
hello Internet editor it made me
[TS]
00:59:20
◼
►
formalize like listen quality of the
[TS]
00:59:24
◼
►
product matters more to me than the
[TS]
00:59:28
◼
►
timeliness of it right and and it's like
[TS]
00:59:32
◼
►
I think that's an important thing to get
[TS]
00:59:34
◼
►
down on on paper and I think that like
[TS]
00:59:37
◼
►
maybe that that goes towards helping
[TS]
00:59:39
◼
►
ensure that there's a match between the
[TS]
00:59:42
◼
►
person doing the job and and like what i
[TS]
00:59:44
◼
►
am looking for like that we're both
[TS]
00:59:46
◼
►
working together that like here is a
[TS]
00:59:48
◼
►
formalization of what is important to me
[TS]
00:59:51
◼
►
like is this is this important to you
[TS]
00:59:53
◼
►
like if you would give you what you're
[TS]
00:59:55
◼
►
looking for is to always have a
[TS]
00:59:57
◼
►
guaranteed number of hours at a specific
[TS]
00:59:57
◼
►
guaranteed number of hours at a specific
[TS]
01:00:00
◼
►
time of work like well that's actually
[TS]
01:00:02
◼
►
at the bottom of the list of the things
[TS]
01:00:03
◼
►
that I want like if if the thing is
[TS]
01:00:05
◼
►
going to take a while but it will be
[TS]
01:00:07
◼
►
significantly better like I want that to
[TS]
01:00:10
◼
►
happen but that can mean like oh maybe
[TS]
01:00:12
◼
►
sometimes some shows take a huge amount
[TS]
01:00:14
◼
►
of time to edit in an unexpected manner
[TS]
01:00:16
◼
►
again I'm still just all new to this
[TS]
01:00:19
◼
►
like this is me having this theoretical
[TS]
01:00:20
◼
►
discussion as a self-employed person at
[TS]
01:00:23
◼
►
the very beginning stages of trying to
[TS]
01:00:26
◼
►
formally take on more people to help but
[TS]
01:00:28
◼
►
i thought like okay this this is a thing
[TS]
01:00:29
◼
►
worth trying to write out at least
[TS]
01:00:32
◼
►
trying to think about much more than i
[TS]
01:00:34
◼
►
would have before like think about the
[TS]
01:00:36
◼
►
fit between you and this other person
[TS]
01:00:40
◼
►
but it seemed that the other part of
[TS]
01:00:42
◼
►
this the more important part is it's not
[TS]
01:00:44
◼
►
just between you and the person because
[TS]
01:00:46
◼
►
in the system that you're looking to
[TS]
01:00:48
◼
►
establish you will be having people
[TS]
01:00:51
◼
►
talking to each other without you being
[TS]
01:00:52
◼
►
involved right yes and that's where it's
[TS]
01:00:55
◼
►
much more of a thing you need to
[TS]
01:00:57
◼
►
consider because when it's employer and
[TS]
01:01:00
◼
►
employee does the situation is going to
[TS]
01:01:02
◼
►
be very different
[TS]
01:01:04
◼
►
there's going to be more in but respect
[TS]
01:01:05
◼
►
because you're writing the checks then
[TS]
01:01:07
◼
►
you have people talking to each other
[TS]
01:01:09
◼
►
and having to work together and share
[TS]
01:01:12
◼
►
information between each other and rely
[TS]
01:01:13
◼
►
on each other when you will be hopefully
[TS]
01:01:15
◼
►
out of the equation so that's another
[TS]
01:01:18
◼
►
part of the quality part in knowing that
[TS]
01:01:20
◼
►
you believe that these two people will
[TS]
01:01:23
◼
►
be able to work together like if you if
[TS]
01:01:26
◼
►
you find somebody who fits your style
[TS]
01:01:29
◼
►
right your kind of people skills
[TS]
01:01:34
◼
►
thanks thanks for the big five a
[TS]
01:01:38
◼
►
powerful learning the word and you think
[TS]
01:01:40
◼
►
to yourself this person is just like me
[TS]
01:01:43
◼
►
they will be able to work in the same
[TS]
01:01:46
◼
►
way that I can
[TS]
01:01:47
◼
►
that means I might not be able to work
[TS]
01:01:48
◼
►
together very well another person
[TS]
01:01:50
◼
►
mm so that the other i think i would
[TS]
01:01:53
◼
►
feel that you maybe need to go over
[TS]
01:01:55
◼
►
these qualities too little bit more blue
[TS]
01:01:57
◼
►
too because York the qualities that you
[TS]
01:02:00
◼
►
have picked out currently are very
[TS]
01:02:03
◼
►
functional so you have security
[TS]
01:02:06
◼
►
attention to detail and timeliness Lou
[TS]
01:02:08
◼
►
they're not really qualities of a person
[TS]
01:02:10
◼
►
the qualities of the work that they're
[TS]
01:02:13
◼
►
and I feel like you maybe need to flesh
[TS]
01:02:16
◼
►
that out with some more flowery stuff
[TS]
01:02:19
◼
►
yeah but it would like what flowery
[TS]
01:02:21
◼
►
stuff Mike what do you think I think
[TS]
01:02:22
◼
►
that it's an easy one but just having in
[TS]
01:02:25
◼
►
there that somebody needs to have good
[TS]
01:02:27
◼
►
interpersonal skills who and it is a
[TS]
01:02:30
◼
►
good communicator who you just need to
[TS]
01:02:33
◼
►
put those in there so if you talk to
[TS]
01:02:35
◼
►
somebody and feel that they're not you
[TS]
01:02:38
◼
►
can point to the job description and say
[TS]
01:02:39
◼
►
I don't feel like you meet this this
[TS]
01:02:41
◼
►
role because of this
[TS]
01:02:42
◼
►
hmm let's say for example you find
[TS]
01:02:45
◼
►
somebody who has never worked with other
[TS]
01:02:48
◼
►
ppl has always been self-employed and
[TS]
01:02:51
◼
►
what's on their own stuff they might not
[TS]
01:02:54
◼
►
be necessary the best fit because they
[TS]
01:02:57
◼
►
don't know how to delegate or how to
[TS]
01:02:59
◼
►
cooperate and work with somebody else
[TS]
01:03:02
◼
►
mm but you're going to need especially
[TS]
01:03:05
◼
►
hopefully as this grows and you take two
[TS]
01:03:07
◼
►
less unless you will have a team of
[TS]
01:03:09
◼
►
people and unfortunately my friend with
[TS]
01:03:11
◼
►
that comes HR problems you will need to
[TS]
01:03:14
◼
►
solve so you want to try and minimize
[TS]
01:03:16
◼
►
the amount of those that you have to
[TS]
01:03:19
◼
►
trust me on this great mr. see that look
[TS]
01:03:21
◼
►
like how can there be HR problems if
[TS]
01:03:24
◼
►
these people are just distributed all
[TS]
01:03:26
◼
►
over the world like I'm not going to
[TS]
01:03:27
◼
►
have an office anywhere rightly this is
[TS]
01:03:29
◼
►
all just people wherever in the world or
[TS]
01:03:32
◼
►
not we're not coming together
[TS]
01:03:33
◼
►
surely if your 100% distributed company
[TS]
01:03:36
◼
►
you can't possibly have an HR problems
[TS]
01:03:38
◼
►
finally enough that can actually make
[TS]
01:03:41
◼
►
things worse
[TS]
01:03:41
◼
►
hmm because these people will only ever
[TS]
01:03:44
◼
►
interact with each other over text
[TS]
01:03:46
◼
►
who and that is where all the emotion is
[TS]
01:03:49
◼
►
haha interesting point people skills and
[TS]
01:03:53
◼
►
communication skills must be added into
[TS]
01:03:55
◼
►
this you'll know whether somebody has
[TS]
01:03:58
◼
►
these things but if somebody looks at
[TS]
01:04:00
◼
►
this application and thinks great i can
[TS]
01:04:02
◼
►
continue being a hermit
[TS]
01:04:04
◼
►
it's not the job for them who I think
[TS]
01:04:07
◼
►
you may have a good point there Mike I
[TS]
01:04:09
◼
►
think you have a good point there
[TS]
01:04:10
◼
►
I want to manage team of 10 people who I
[TS]
01:04:14
◼
►
have a lot of experience in the way that
[TS]
01:04:16
◼
►
these things can go horribly wrong
[TS]
01:04:17
◼
►
I was 21 years old
[TS]
01:04:20
◼
►
it was a nightmare I'm sorry Mike you at
[TS]
01:04:26
◼
►
times over now it is long long gone
[TS]
01:04:29
◼
►
I'm glad to hear that genuine I'm really
[TS]
01:04:31
◼
►
happy that you're looking at this I'm
[TS]
01:04:32
◼
►
really pleased that you give clearly
[TS]
01:04:34
◼
►
taking this is quite far in the last
[TS]
01:04:36
◼
►
couple of weeks
[TS]
01:04:37
◼
►
yeah yeah i was i was honestly actually
[TS]
01:04:39
◼
►
hoping to have this kind of live and and
[TS]
01:04:42
◼
►
and done for this show I was actually
[TS]
01:04:46
◼
►
thinking of surprising you and having a
[TS]
01:04:48
◼
►
my job announcement go up this morning I
[TS]
01:04:51
◼
►
feel like I will talk about it now but
[TS]
01:04:53
◼
►
that didn't work out because I'm taking
[TS]
01:04:54
◼
►
this so seriously that I actually again
[TS]
01:04:57
◼
►
in terms of like a look I'm an actual
[TS]
01:04:59
◼
►
CEO now I scheduled a a business trip to
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01:05:03
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a colleague on the continent to schedule
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a hole in person meeting to talk about
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hiring well I seen this person has a
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01:05:11
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yeah it's a friend and associate who has
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gone through a lot of hiring in a
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similar field as like can we get
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together and talk about a thing like can
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01:05:20
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we talk about hiring can we talk about
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01:05:22
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what you've gone through like how you
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01:05:24
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problems that you had and so I hate you
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01:05:27
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know i don't i don't like traveling I
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don't like doing this kind of stuff I
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really don't like taking a bunch of time
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at my schedule and this ended up being
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like a day-and-a-half basically but but
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that was one of the things like now this
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is I'm going to do this right now i am
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able to get in touch with this person
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i'm able to do this thing so flew out
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like we had a long meeting we talked a
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whole bunch of stuff about hiring and it
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was you know it's just great to get
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another perspective from another person
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about something they had they had gone
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through so i am taking this very
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seriously and but that was partly why
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like oh I wasn't quite ready to surprise
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you with my job application today Mike
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01:06:03
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but yeah it's a thing that I've been
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thinking a lot about and I think I'm
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after maybe I add a few more soft skills
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in my application and and just do a
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01:06:14
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couple more drafts of it and get it
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01:06:15
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really nail down that it will be
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01:06:16
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something that I have
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01:06:17
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relatively shortly and we'll see how it
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01:06:19
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goes as far as the show goes this is
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01:06:21
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better for me because now we get to talk
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01:06:23
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about it before and after
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01:06:25
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oh yeah we're going to topics it all
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01:06:27
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makes and one baby and i have a couple
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01:06:30
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of points and questions for you before
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01:06:31
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we get off this topic though please go
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01:06:33
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ahead and doesn't matter to you whether
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01:06:35
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this person is in the world
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01:06:37
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no not at all why because the only way
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would matter is if they were here if
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01:06:42
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they give their already not in London
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01:06:43
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then it doesn't matter where they are i
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01:06:46
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got i would have preference for someone
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01:06:48
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who was on the east coast of America
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01:06:52
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simply because that time exchange works
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01:06:54
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really well but as long as the person is
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01:06:56
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able to talk to me in the afternoons
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01:06:59
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like then I I don't really care where
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01:07:01
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they live
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01:07:02
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okay so you just you just need to have
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some overlap of time
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01:07:07
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basically yeah it needs to be there
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01:07:08
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needs to be some overlap of of the time
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01:07:12
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have you considered how any of your
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01:07:14
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attitudes or approaches to work might
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01:07:17
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have to change if you have people
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01:07:18
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working for you because these people are
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01:07:22
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going to be freelances in theory right
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01:07:24
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at least at the very start they're going
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01:07:25
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to be freelancers ideally again i don't
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01:07:29
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know if this will work out but ideally I
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01:07:31
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would like to be able to transition this
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01:07:34
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into at least part-time like hopefully
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01:07:37
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part of what's happening here is that as
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i free up more and more of my time that
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01:07:41
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it's a virtuous cycle where I actually
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01:07:43
◼
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have more things for them to do and so
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01:07:45
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can transition this into like oh this is
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01:07:47
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AE part-time job or three-quarters time
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01:07:50
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job but i would like to do that
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01:07:51
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eventually I don't know if that will
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01:07:53
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work but at least at the start yes
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01:07:56
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they're they're going to be freelancers
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01:07:58
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is the way this works I think the
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01:08:00
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biggest thing that i have seen when I've
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01:08:02
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tried to structure some of this stuff
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01:08:03
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out is is a thought about how quick is
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01:08:06
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the turnaround and so one of the things
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01:08:08
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I did when I was thinking about the
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01:08:10
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hello Internet podcast was I wrote out
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01:08:13
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that kind of little day by day of what
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01:08:18
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would be the most optimistic turnaround
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01:08:21
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time if I'm working with two other
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01:08:23
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people to get this done
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01:08:24
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someone who's doing the audio and
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01:08:25
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someone who's doing the distribution and
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01:08:27
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I realized immediately like okay
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in theory nor
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01:08:31
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Emily if I record a podcast if I'm doing
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01:08:34
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everything I can turn that around in
[TS]
01:08:37
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three days if I really need to like that
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01:08:39
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three actual working days but then when
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01:08:42
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I write out how this schedule looks
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01:08:44
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working with other people it's like ok
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01:08:45
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at at absolute minimum it's a week
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01:08:49
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turnaround considering like okay well
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01:08:52
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there's weekends where people won't work
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01:08:53
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and then you know the transition time
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01:08:55
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between this person and that person
[TS]
01:08:56
◼
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getting things over and so like that was
[TS]
01:08:59
◼
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an interesting thing to do and I did try
[TS]
01:09:01
◼
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to sketch out something very similar for
[TS]
01:09:04
◼
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if i'm working with someone for
[TS]
01:09:06
◼
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animation what does this look like and
[TS]
01:09:09
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that was also like oh ok
[TS]
01:09:12
◼
►
it can take a video production from you
[TS]
01:09:15
◼
►
know in theory i can produce a video in
[TS]
01:09:19
◼
►
like five weeks if I'm really like all
[TS]
01:09:24
◼
►
in on a video start to finish you know
[TS]
01:09:27
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it rarely doesn't it rarely works that
[TS]
01:09:29
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well because working multiple things at
[TS]
01:09:30
◼
►
once but like in theory i could do it in
[TS]
01:09:32
◼
►
five weeks and then again just writing
[TS]
01:09:34
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out like how might this work with other
[TS]
01:09:36
◼
►
people it's like our at bare minimum
[TS]
01:09:38
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it's going to be like eight weeks start
[TS]
01:09:40
◼
►
to finish on a single thing you know
[TS]
01:09:42
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►
including going back and forth between
[TS]
01:09:44
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that person and like storyboarding and
[TS]
01:09:46
◼
►
leaving in time for changes and
[TS]
01:09:48
◼
►
corrections and then distribution and
[TS]
01:09:49
◼
►
all the rest of that so I think that's
[TS]
01:09:51
◼
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probably the biggest shift in focus but
[TS]
01:09:55
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I don't think that's necessarily a bad
[TS]
01:09:57
◼
►
thing it's just a change in focus and
[TS]
01:10:01
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►
like accepting that idea i think is fine
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01:10:04
◼
►
like I'm I'm totally fine doing that
[TS]
01:10:06
◼
►
right now I get quite impatient when
[TS]
01:10:08
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►
things are ready to go up like I want
[TS]
01:10:09
◼
►
them to go up as soon as possible which
[TS]
01:10:11
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►
connects into the very fact like why I
[TS]
01:10:13
◼
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can't stop myself from constantly
[TS]
01:10:14
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animating is because of a certain amount
[TS]
01:10:16
◼
►
of impatience but I think if I just know
[TS]
01:10:18
◼
►
okay somebody else is doing this I can
[TS]
01:10:20
◼
►
shift my mind on that topic and just go
[TS]
01:10:24
◼
►
into a different mode
[TS]
01:10:26
◼
►
alright for 1 i'm very happy that this
[TS]
01:10:27
◼
►
is happening because i have weeks of
[TS]
01:10:29
◼
►
content for the show now we have just
[TS]
01:10:32
◼
►
weeks and weeks of content
[TS]
01:10:35
◼
►
this is great i'm so pleased to do this
[TS]
01:10:38
◼
►
oh yeah this works well for you yeah it
[TS]
01:10:41
◼
►
really does i wanted to just around this
[TS]
01:10:44
◼
►
out i want to give one last point from
[TS]
01:10:46
◼
►
the new method for hiring book with you
[TS]
01:10:49
◼
►
forever just points out who this book is
[TS]
01:10:51
◼
►
written for blue one point that the
[TS]
01:10:54
◼
►
author's talking about interviewing
[TS]
01:10:56
◼
►
people and trying to understand for the
[TS]
01:10:58
◼
►
multiple process the way that they've
[TS]
01:11:00
◼
►
been in the past to try to see how they
[TS]
01:11:02
◼
►
might be in the future and this is the
[TS]
01:11:04
◼
►
quote people don't change that much
[TS]
01:11:06
◼
►
people aren't mutual funds that's who
[TS]
01:11:08
◼
►
this book is written for people that
[TS]
01:11:10
◼
►
like that joke everybody else just wants
[TS]
01:11:14
◼
►
to vomit at that boy that reminds me of
[TS]
01:11:18
◼
►
I think my favorite thing in getting
[TS]
01:11:21
◼
►
things done which get the book I
[TS]
01:11:23
◼
►
recommend but it has a certain kind of
[TS]
01:11:24
◼
►
language problem is there's there's one
[TS]
01:11:26
◼
►
point in the book where David Allen
[TS]
01:11:28
◼
►
tries to come up with like a theoretical
[TS]
01:11:30
◼
►
list of projects that you might want to
[TS]
01:11:31
◼
►
do and he has on their things like work
[TS]
01:11:34
◼
►
in my orchard right if it's like you
[TS]
01:11:38
◼
►
know it's like okay I know you're out in
[TS]
01:11:39
◼
►
ojai california right and like this is
[TS]
01:11:41
◼
►
this is just the natural thing but there
[TS]
01:11:43
◼
►
are a few things on there which are just
[TS]
01:11:45
◼
►
totally here are incredibly well-to-do
[TS]
01:11:50
◼
►
CEO problem because they're not but i
[TS]
01:11:52
◼
►
can just imagine David Allen sitting
[TS]
01:11:54
◼
►
down and thinking like let me imagine a
[TS]
01:11:56
◼
►
list of of projects right when one of
[TS]
01:11:57
◼
►
them is like oh how's my winery doing
[TS]
01:12:01
◼
►
they also recommend that when somebody
[TS]
01:12:04
◼
►
accept the job offer you send them what
[TS]
01:12:06
◼
►
they call a meaningful gift and one of
[TS]
01:12:09
◼
►
those meaningful gifts consists of
[TS]
01:12:10
◼
►
flowers balloons or a gift certificate
[TS]
01:12:14
◼
►
don't think I meaningful I think they're
[TS]
01:12:17
◼
►
pretty meaning less my gift certificate
[TS]
01:12:20
◼
►
by your own gift I don't even care
[TS]
01:12:22
◼
►
yeah yeah that's good for me yeah that
[TS]
01:12:27
◼
►
was that was pretty bad
[TS]
01:12:28
◼
►
I'll just a couple of my own points from
[TS]
01:12:31
◼
►
this book since we will almost certainly
[TS]
01:12:32
◼
►
never touch it again ever had it because
[TS]
01:12:36
◼
►
my didn't like it hated one of the
[TS]
01:12:38
◼
►
things one of the things that the the
[TS]
01:12:40
◼
►
book highlighted in a few points and
[TS]
01:12:42
◼
►
then i can say i have i have heard from
[TS]
01:12:44
◼
►
people in different areas is this idea
[TS]
01:12:49
◼
►
of don't hire the generalist higher this
[TS]
01:12:52
◼
►
specialist that it's it's super tempting
[TS]
01:12:55
◼
►
to try to hire a person who seems like
[TS]
01:12:57
◼
►
they can do absolutely everything but
[TS]
01:13:00
◼
►
that you should try to hire a
[TS]
01:13:01
◼
►
specialized person instead I think
[TS]
01:13:04
◼
►
interestingly was actually connects back
[TS]
01:13:06
◼
►
to the e-myth where was he talking about
[TS]
01:13:08
◼
►
like hiring a hairy or whatever like you
[TS]
01:13:10
◼
►
just have one guy who ends up doing
[TS]
01:13:11
◼
►
everything yeah and then he hides all
[TS]
01:13:13
◼
►
the problems and relationship business
[TS]
01:13:14
◼
►
and everybody does
[TS]
01:13:16
◼
►
right that's what happens in the yeah
[TS]
01:13:17
◼
►
that's precisely how it goes
[TS]
01:13:19
◼
►
so I like I thought that was an
[TS]
01:13:20
◼
►
interesting point and that's one of the
[TS]
01:13:21
◼
►
reasons why there's still this asterisk
[TS]
01:13:23
◼
►
in my mind is like trying to find
[TS]
01:13:24
◼
►
someone who can do the illustration and
[TS]
01:13:25
◼
►
the animation maybe there's two people
[TS]
01:13:27
◼
►
maybe it's not but I thought that was a
[TS]
01:13:28
◼
►
good point and I've heard it echoed from
[TS]
01:13:30
◼
►
elsewhere that is hiring a the person
[TS]
01:13:32
◼
►
who's good at a lot of things ends up
[TS]
01:13:33
◼
►
being not a great idea let's schedule
[TS]
01:13:37
◼
►
look just quickly going through my list
[TS]
01:13:39
◼
►
here actually looking through my notes I
[TS]
01:13:43
◼
►
think even though we barely talked about
[TS]
01:13:45
◼
►
the book we have extracted all of the
[TS]
01:13:49
◼
►
value from it is unsurprising good yep
[TS]
01:13:54
◼
►
next topic today show is also very
[TS]
01:13:59
◼
►
kindly brought to you by igloo the
[TS]
01:14:02
◼
►
internet you'll actually like look if
[TS]
01:14:05
◼
►
you spend every day looking at some sort
[TS]
01:14:07
◼
►
of corporate internet that looks like it
[TS]
01:14:09
◼
►
was built in the nineteen nineties it is
[TS]
01:14:12
◼
►
time to change it is time to go and
[TS]
01:14:15
◼
►
check out igloo they understand what
[TS]
01:14:17
◼
►
it's like to work on the internet you'll
[TS]
01:14:21
◼
►
be able to access your igloo internet
[TS]
01:14:23
◼
►
from anywhere that you want to do your
[TS]
01:14:25
◼
►
work from your phone from your tablet
[TS]
01:14:27
◼
►
from however many tablets you have from
[TS]
01:14:29
◼
►
your computer it doesn't matter where
[TS]
01:14:31
◼
►
you are it doesn't matter what size
[TS]
01:14:33
◼
►
screen you have everything is going to
[TS]
01:14:35
◼
►
work and everything's going to look
[TS]
01:14:37
◼
►
great you'll be able to share status
[TS]
01:14:38
◼
►
updates will be able to check on that
[TS]
01:14:40
◼
►
latest version of the document and you
[TS]
01:14:42
◼
►
also be able to manage your tasks and
[TS]
01:14:44
◼
►
coke with your colleagues it's super
[TS]
01:14:46
◼
►
super simple and it looks good and it
[TS]
01:14:48
◼
►
works good to be able to configure it to
[TS]
01:14:50
◼
►
feel and look like something that fits
[TS]
01:14:52
◼
►
within your organization and you'll also
[TS]
01:14:55
◼
►
be able to get to all of the documents
[TS]
01:14:56
◼
►
that you need to be able to integrate
[TS]
01:14:58
◼
►
box google drive dropbox and many other
[TS]
01:15:00
◼
►
services into one big easy to secure
[TS]
01:15:03
◼
►
platform documents are going to get
[TS]
01:15:05
◼
►
scattered
[TS]
01:15:05
◼
►
from device to device from
[TS]
01:15:07
◼
►
person-to-person everything will be
[TS]
01:15:08
◼
►
integrated and it's all safe and secure
[TS]
01:15:11
◼
►
with England's 256-bit encryption it's
[TS]
01:15:14
◼
►
safe and sound all inside of your igloo
[TS]
01:15:16
◼
►
you'll be able to share files of your
[TS]
01:15:18
◼
►
co-workers as well for you to
[TS]
01:15:19
◼
►
collaborate on with read receipts
[TS]
01:15:21
◼
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built-in so you'll know that everybody
[TS]
01:15:23
◼
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is on the same page
[TS]
01:15:25
◼
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look if you are using any type of
[TS]
01:15:27
◼
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internet product you should go and check
[TS]
01:15:28
◼
►
out igloo because there's no risk
[TS]
01:15:31
◼
►
you can go sign up right now and for any
[TS]
01:15:32
◼
►
team up to 10 people you can use it for
[TS]
01:15:34
◼
►
free for as long as you like
[TS]
01:15:37
◼
►
sign up today it was software.com /
[TS]
01:15:39
◼
►
cortex thank you so much to eat glue for
[TS]
01:15:41
◼
►
the continued support of this show and
[TS]
01:15:43
◼
►
we laugh and the saga of OmniFocus
[TS]
01:15:46
◼
►
continues is it a saga is a saga is that
[TS]
01:15:50
◼
►
the right word Mike what is a saga know
[TS]
01:15:53
◼
►
this sounds really serious let's find
[TS]
01:15:54
◼
►
out let's define saga a long story of
[TS]
01:15:58
◼
►
heroic achievement especially a medieval
[TS]
01:16:00
◼
►
pros or a long involved story account or
[TS]
01:16:04
◼
►
series of events this is a saga okay
[TS]
01:16:07
◼
►
yeah I very detailed and it's been over
[TS]
01:16:09
◼
►
three Episode six weeks here of of only
[TS]
01:16:12
◼
►
focus here okay so definitely a saga so
[TS]
01:16:16
◼
►
now OmniFocus for iOS has been released
[TS]
01:16:20
◼
►
with the automation scripting engine I
[TS]
01:16:24
◼
►
guess we'd call it bill in that we spoke
[TS]
01:16:26
◼
►
about last time so it's now out in the
[TS]
01:16:28
◼
►
world you have also put out a video
[TS]
01:16:30
◼
►
which means you've now had the time to
[TS]
01:16:33
◼
►
play around with this is um so I I and
[TS]
01:16:37
◼
►
everybody else listening I'm sure is
[TS]
01:16:39
◼
►
very interested to know your thoughts
[TS]
01:16:41
◼
►
about the only focus scripting and if
[TS]
01:16:44
◼
►
it's working for you or if you even
[TS]
01:16:46
◼
►
tried it
[TS]
01:16:46
◼
►
so this came at a very fortuitous time
[TS]
01:16:52
◼
►
for me which is which is actually
[TS]
01:16:53
◼
►
connected to a bunch of the stuff we
[TS]
01:16:55
◼
►
were talking about earlier in the show
[TS]
01:16:56
◼
►
about formalizing and systematizing the
[TS]
01:16:58
◼
►
business because i really like whenever
[TS]
01:17:03
◼
►
i can do a thing that serves multiple
[TS]
01:17:07
◼
►
purposes and so while I was writing out
[TS]
01:17:11
◼
►
those flowcharts of what does my
[TS]
01:17:13
◼
►
business look like and while I was
[TS]
01:17:14
◼
►
writing out the job descriptions for
[TS]
01:17:16
◼
►
what am I trying to hire I was all
[TS]
01:17:19
◼
►
so working out at the same time let me
[TS]
01:17:22
◼
►
do in-depth checklists of every stage of
[TS]
01:17:28
◼
►
everything and a look this is afraid of
[TS]
01:17:32
◼
►
everything
[TS]
01:17:33
◼
►
yeah but this is a perfect time to try
[TS]
01:17:37
◼
►
out many focuses new scripting
[TS]
01:17:41
◼
►
templating system so i thought like this
[TS]
01:17:45
◼
►
is this is this is this is just great i
[TS]
01:17:47
◼
►
love it when things serve multiple
[TS]
01:17:49
◼
►
purposes it's like okay I'm trying this
[TS]
01:17:51
◼
►
thing out and i'm also sort of working
[TS]
01:17:53
◼
►
on the business at the same time and it
[TS]
01:17:55
◼
►
serves multiple purposes and it was like
[TS]
01:17:57
◼
►
having OmniFocus come out with this at
[TS]
01:17:59
◼
►
the time that they did was just
[TS]
01:18:00
◼
►
absolutely perfect because it wasn't an
[TS]
01:18:02
◼
►
in-depth reworking from the ground up of
[TS]
01:18:06
◼
►
a lot of my checklists trying it out
[TS]
01:18:09
◼
►
with a new system and the simple verdict
[TS]
01:18:12
◼
►
for people who just want to know the end
[TS]
01:18:14
◼
►
of the saga is that their new system is
[TS]
01:18:18
◼
►
fantastic it's it's absolutely fantastic
[TS]
01:18:21
◼
►
i have to say it is not only is it
[TS]
01:18:26
◼
►
everything that I could have possibly
[TS]
01:18:29
◼
►
ask for
[TS]
01:18:31
◼
►
Wow in an automation system it is more
[TS]
01:18:35
◼
►
than I would have thought to ask for
[TS]
01:18:39
◼
►
like the the way that they have done
[TS]
01:18:41
◼
►
this is like maximum power combined with
[TS]
01:18:46
◼
►
maximum flexibility in a way that would
[TS]
01:18:49
◼
►
never have occurred to me
[TS]
01:18:51
◼
►
can you explain why so this is going to
[TS]
01:18:53
◼
►
get a little this is going to get a
[TS]
01:18:54
◼
►
little technical we're going to get
[TS]
01:18:55
◼
►
nutty here we're going we're going to
[TS]
01:18:57
◼
►
get a little nerdy and here I'll show
[TS]
01:18:59
◼
►
you Mike something i'll send you because
[TS]
01:19:02
◼
►
let me just say yeah
[TS]
01:19:03
◼
►
as it stands right now I can't
[TS]
01:19:05
◼
►
understand how to do this because that
[TS]
01:19:08
◼
►
you know people have tried to explain it
[TS]
01:19:10
◼
►
to me and I can kind of groc what's
[TS]
01:19:12
◼
►
happening but I can't get it to do what
[TS]
01:19:16
◼
►
it's supposed to do so what but what I
[TS]
01:19:18
◼
►
know is that now it's out in the world
[TS]
01:19:20
◼
►
there are going to be more tools are
[TS]
01:19:22
◼
►
coming out there are more example
[TS]
01:19:23
◼
►
scripts i know that the workflow app
[TS]
01:19:25
◼
►
guys are working on specific OmniFocus
[TS]
01:19:28
◼
►
actions and I feel that once they come
[TS]
01:19:31
◼
►
I'll be able to really kind of do this
[TS]
01:19:33
◼
►
in my own way but as it stands right now
[TS]
01:19:35
◼
►
like you just sent me a thing and I
[TS]
01:19:38
◼
►
cannot understand how you would get to
[TS]
01:19:43
◼
►
this point by looking at it i have sent
[TS]
01:19:45
◼
►
you a text file with a hundred and fifty
[TS]
01:19:47
◼
►
five lines of the template that i made
[TS]
01:19:51
◼
►
that is
[TS]
01:19:53
◼
►
hello Internet podcast from start to
[TS]
01:19:54
◼
►
finish this template references other
[TS]
01:19:57
◼
►
sub templates which are tasks for other
[TS]
01:19:59
◼
►
people so this is not the full process
[TS]
01:20:01
◼
►
while this is things in this list part
[TS]
01:20:04
◼
►
of the process
[TS]
01:20:05
◼
►
there's like things I would never even
[TS]
01:20:07
◼
►
bother checking boot right but this is
[TS]
01:20:11
◼
►
why i wanted to test out this this whole
[TS]
01:20:14
◼
►
thing so the way they have done this is
[TS]
01:20:16
◼
►
is super clever so last time we
[TS]
01:20:18
◼
►
discussed just very briefly because i
[TS]
01:20:20
◼
►
had only looked at it that Omni focus is
[TS]
01:20:23
◼
►
now working in this way so that they're
[TS]
01:20:26
◼
►
there templating system can understand
[TS]
01:20:29
◼
►
task paper so if you if you do something
[TS]
01:20:33
◼
►
like you copy a project in OmniFocus and
[TS]
01:20:37
◼
►
go to paste it in a note it won't just
[TS]
01:20:40
◼
►
paste like the words that you have
[TS]
01:20:42
◼
►
written it pasted it out in this task
[TS]
01:20:45
◼
►
paper format that makes more sense to me
[TS]
01:20:48
◼
►
they're writing it out ok ok so you
[TS]
01:20:52
◼
►
could set up the project and then raced
[TS]
01:20:54
◼
►
in and I bet once that's in there is a
[TS]
01:20:57
◼
►
lot easier to understand like the thing
[TS]
01:20:59
◼
►
that was so confusing to me was like
[TS]
01:21:00
◼
►
imagining trying to write it out like
[TS]
01:21:03
◼
►
that just didn't make sense yes so i
[TS]
01:21:06
◼
►
wanted to mention that because i think
[TS]
01:21:07
◼
►
that is almost a hidden feature that is
[TS]
01:21:11
◼
►
super key for people who are unfamiliar
[TS]
01:21:13
◼
►
with this now i am comfortable enough
[TS]
01:21:16
◼
►
with very basic scripting that i have
[TS]
01:21:19
◼
►
written it all out like I didn't do the
[TS]
01:21:21
◼
►
copy/paste thing but I think for anyone
[TS]
01:21:23
◼
►
who wants to get started with this you
[TS]
01:21:25
◼
►
can do the thing of like create in
[TS]
01:21:29
◼
►
OmniFocus the thing that you want to
[TS]
01:21:31
◼
►
replicate copy paste it into a text file
[TS]
01:21:35
◼
►
and it will spit out the format of how
[TS]
01:21:38
◼
►
it's supposed to look and then you can
[TS]
01:21:40
◼
►
see like oh okay I get what's going on
[TS]
01:21:44
◼
►
here you don't have to just write it
[TS]
01:21:45
◼
►
from scratch so ultimately what you're
[TS]
01:21:47
◼
►
doing is you're creating a bunch of
[TS]
01:21:49
◼
►
tasks can only focus about due dates on
[TS]
01:21:52
◼
►
them so you don't see them right and
[TS]
01:21:56
◼
►
then you invoke the script which we'll
[TS]
01:21:58
◼
►
talk about in a bit and then you add all
[TS]
01:21:59
◼
►
the dates to them and then you start to
[TS]
01:22:01
◼
►
see them again because they show up in
[TS]
01:22:03
◼
►
your dreams
[TS]
01:22:04
◼
►
yes that is that is what is occurring so
[TS]
01:22:06
◼
►
here are the things that I really like
[TS]
01:22:09
◼
►
about this because with with any kind of
[TS]
01:22:12
◼
►
automation in iOS it's very often that
[TS]
01:22:15
◼
►
apps have some automation but you don't
[TS]
01:22:20
◼
►
have access to everything and as far as
[TS]
01:22:25
◼
►
i can tell Army has made it possible for
[TS]
01:22:28
◼
►
you to specify everything about a task
[TS]
01:22:32
◼
►
or project that you could specify
[TS]
01:22:35
◼
►
manually on the desktop app so many
[TS]
01:22:38
◼
►
systems if they did automation they
[TS]
01:22:40
◼
►
would allow you to do something
[TS]
01:22:41
◼
►
relatively simple like specify the title
[TS]
01:22:43
◼
►
and specify a due date you know when and
[TS]
01:22:46
◼
►
maybe like a sub-project status or
[TS]
01:22:48
◼
►
something but with OmniFocus is like
[TS]
01:22:49
◼
►
okay by writing it this out in task
[TS]
01:22:52
◼
►
paper you can specify title the the
[TS]
01:22:55
◼
►
sub-project it belongs to the context
[TS]
01:22:57
◼
►
the estimated time the deferred date the
[TS]
01:23:00
◼
►
due date you can specify repeat not just
[TS]
01:23:03
◼
►
simple repeat but very complicated
[TS]
01:23:05
◼
►
structures of repeating you can fill in
[TS]
01:23:07
◼
►
the notes and there's a there's an
[TS]
01:23:09
◼
►
almost hidden feature of OmniFocus which
[TS]
01:23:11
◼
►
I totally love which is this thing
[TS]
01:23:12
◼
►
called autocomplete which is whether or
[TS]
01:23:15
◼
►
not a sub-project will complete itself
[TS]
01:23:18
◼
►
automatically when all of the various
[TS]
01:23:20
◼
►
boxes have been ticked which is a minor
[TS]
01:23:22
◼
►
thing but is super useful out depending
[TS]
01:23:26
◼
►
on the way you're setting up on me focus
[TS]
01:23:27
◼
►
so like everything that you could do
[TS]
01:23:31
◼
►
oh yeah like flag state like I can't
[TS]
01:23:33
◼
►
even think of all the things that you
[TS]
01:23:34
◼
►
can specify but it is all in there so as
[TS]
01:23:37
◼
►
far as I can tell there is nothing that
[TS]
01:23:41
◼
►
you could theoretically manually set up
[TS]
01:23:44
◼
►
in the OmniFocus app that you cannot
[TS]
01:23:46
◼
►
also specify with task paper it's it's
[TS]
01:23:49
◼
►
everything and i find that is a very
[TS]
01:23:52
◼
►
rare thing to find in in automation so
[TS]
01:23:56
◼
►
that is just fantastic and they've been
[TS]
01:23:59
◼
►
really great about being able to do all
[TS]
01:24:02
◼
►
kinds of weird stuff with variable so
[TS]
01:24:04
◼
►
like what you've what you've seen in my
[TS]
01:24:06
◼
►
own template is I like to specify the a
[TS]
01:24:10
◼
►
due date which is the date that say a
[TS]
01:24:12
◼
►
video or podcast is going up but then
[TS]
01:24:15
◼
►
you can also modify those variables so
[TS]
01:24:18
◼
►
you can say like oh this part of the
[TS]
01:24:20
◼
►
project is due on the due date minus
[TS]
01:24:24
◼
►
seven days right for this part of the
[TS]
01:24:27
◼
►
project like here's the weird stuff that
[TS]
01:24:28
◼
►
sometimes people don't think about like
[TS]
01:24:30
◼
►
this part of the project is due x days
[TS]
01:24:32
◼
►
after the main project is actually do
[TS]
01:24:36
◼
►
right and it can it can handle this kind
[TS]
01:24:38
◼
►
of weird formatting of I want to do with
[TS]
01:24:40
◼
►
thing that is outside the the expected
[TS]
01:24:42
◼
►
range because I could manually do that
[TS]
01:24:44
◼
►
in OmniFocus and you can specify all of
[TS]
01:24:46
◼
►
these things so this this task paper
[TS]
01:24:50
◼
►
format alone is is fantastic like it is
[TS]
01:24:54
◼
►
absolutely everything that I could
[TS]
01:24:56
◼
►
possibly ask for
[TS]
01:24:57
◼
►
but the thing that is kind of genius
[TS]
01:25:00
◼
►
about doing it this way that this allows
[TS]
01:25:04
◼
►
other people to build even more complex
[TS]
01:25:09
◼
►
things on top of it so you can for
[TS]
01:25:12
◼
►
example if you wanted to write your own
[TS]
01:25:15
◼
►
little program that could in theory ask
[TS]
01:25:18
◼
►
you a bunch of if-then-else questions
[TS]
01:25:21
◼
►
about a project and then just spit out a
[TS]
01:25:25
◼
►
task paper template that depended on
[TS]
01:25:28
◼
►
those if-then-else questions that is
[TS]
01:25:30
◼
►
incredibly powerful so it it doesn't
[TS]
01:25:34
◼
►
just mean like oh you can use our
[TS]
01:25:36
◼
►
automation system
[TS]
01:25:38
◼
►
it means that you can almost
[TS]
01:25:41
◼
►
build-your-own automation system on top
[TS]
01:25:44
◼
►
of this to then spit out a thing which
[TS]
01:25:46
◼
►
can talk to me focus and so it's really
[TS]
01:25:49
◼
►
interesting i've been talking to some
[TS]
01:25:51
◼
►
people who have also been playing around
[TS]
01:25:52
◼
►
with this and realizing like man i know
[TS]
01:25:54
◼
►
i have i have complicated things but I
[TS]
01:25:57
◼
►
know other people who are real computer
[TS]
01:26:00
◼
►
programmers like oh man i can write a
[TS]
01:26:02
◼
►
thing that just auto generate all the
[TS]
01:26:05
◼
►
tasks i need for the rest of the year
[TS]
01:26:07
◼
►
right like okay that is a level above
[TS]
01:26:10
◼
►
I'm doing and and the system can just
[TS]
01:26:12
◼
►
like take that and accept that and
[TS]
01:26:15
◼
►
create a project that is that is built
[TS]
01:26:17
◼
►
on top of this it's it's just fantastic
[TS]
01:26:19
◼
►
it really is i have to say i am i am
[TS]
01:26:22
◼
►
more impressed than i had any reason to
[TS]
01:26:27
◼
►
expect to be so i am i'm thrilled and it
[TS]
01:26:32
◼
►
couldn't have come at a better time
[TS]
01:26:34
◼
►
so you're sticking with to do for now
[TS]
01:26:37
◼
►
though right
[TS]
01:26:38
◼
►
sorry to do haha yeah i'm i'm some I'm
[TS]
01:26:43
◼
►
sorry too i have to say it you know it's
[TS]
01:26:45
◼
►
a funny thing is i was using to do for
[TS]
01:26:47
◼
►
animal it was a couple of months maybe
[TS]
01:26:50
◼
►
close to three months and I don't know
[TS]
01:26:52
◼
►
exactly how long and so I am i am back
[TS]
01:26:55
◼
►
with OmniFocus and as as i discussed in
[TS]
01:26:57
◼
►
in the red at last time like ultimately
[TS]
01:26:59
◼
►
this is kind of what I wanted like
[TS]
01:27:00
◼
►
OmniFocus was a lot closer to the way I
[TS]
01:27:04
◼
►
worked naturally then to do was it was
[TS]
01:27:06
◼
►
just that automation was becoming a deal
[TS]
01:27:08
◼
►
breaking feature for me so that's why I
[TS]
01:27:10
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moved to do and the funny thing was as
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we discussed on the episode before this
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occurred you expected that all that to
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do would be more likely to add the
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features that you wanted then only would
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little did we know right yeah little did
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we know there's there's something
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secretly brewing and in the back right
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now I thought like maybe i can i can
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bully and harass the loan to do tell
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just like to bend his appt towards my
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will right which of course is crazy this
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is why we need to talk about your hiring
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processes for this is that not how this
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01:27:41
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yeah that's what we were doing ok i was
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i'm not exactly sure about that it's
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gonna look out for the job application
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coming soon right qualities bendable but
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I do i do have to say that that like to
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01:27:54
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do is still a very interesting app I can
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still definitely recommended under some
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circumstances and i have to say like to
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01:28:01
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do has some clever things that I still
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haven't quite been able to break my
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01:28:04
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habits of having switched back
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Tommy focus like to do has a fantastic
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feature for bulk editing tasks which is
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01:28:13
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the thing that I honestly think any iOS
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01:28:16
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developer who is working on anything
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where you might want to edit multiple
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items that one
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01:28:24
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and should take a look at the way to do
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handles it they just have a fantastic
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really simple way to like bulk edit
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things which is oak which is always a
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01:28:32
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real problem on iOS like iOS like loves
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you to do things eventually but the the
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01:28:38
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guy writing to do really really nailed
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solving that problem and so that's great
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so I do i do miss that now with
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01:28:44
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OmniFocus and the other thing that I
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01:28:47
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really love with to do with there's a
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01:28:48
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way where you can long press on a task
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and it brings up a little menu of just
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like quick button options for one of the
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01:28:56
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most likely things that you want to do
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01:28:58
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with this do you want to defer this for
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01:28:59
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a day do you just want to delete it you
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want to do a couple of other things like
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i still find myself long pressing on
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OmniFocus tasks and thinking I wasn't
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working
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I'm i will eventually i will eventually
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01:29:11
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lose those so to do definitely has some
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01:29:13
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clever features you know about something
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as a full such action from your focus
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for that stuff right
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yeah we'll look that's we'll talk about
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01:29:20
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that another time right but it's cause
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01:29:21
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it's like i'm using on the ipad and
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01:29:23
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stuff ah so it's not it's not super
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01:29:25
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useful to me but like I've said before
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01:29:27
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with to-do apps there's this infinite
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demand for them because everybody has
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01:29:32
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their own picky ways of working and this
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01:29:36
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is a case where I am very happy to be
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01:29:39
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back with OmniFocus because they're
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01:29:43
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their core competency of just show me
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01:29:48
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the things that are available to me
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01:29:51
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right now to do that has always really
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01:29:56
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suited the way that I work and so I feel
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01:29:59
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like quite naturally my mind aligns with
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OmniFocus the most and so now i'm i'm
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just super thrilled that the one
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01:30:07
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deal-breaking feature has has now been
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removed and I can just go back to all of
[TS]
01:30:12
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my normal like little little annoyances
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01:30:15
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and complaints with an app like you have
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01:30:16
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for absolutely anything but i'm just i'm
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01:30:18
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absolutely i'm absolutely thrilled to be
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01:30:21
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I love having a nap with dark mode
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01:30:23
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especially for something i use as often
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01:30:24
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as my to-do manager so yeah it's I gotta
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01:30:28
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say like super congratulations to the
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01:30:31
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OmniFocus team like this is this is a
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01:30:33
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really impressive way too
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01:30:36
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solve a difficult problem and also give
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01:30:41
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other people the ability to to build
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01:30:44
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their own solutions on top of this in
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01:30:47
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case they need more
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01:30:58
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this is only the purple like
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