Cortex

00:00:00 ◼   ► have you moved office yet no no Mike I [TS]

00:00:06 ◼   ► hope I haven't let me give a name for [TS]

00:00:07 ◼   ► our friend our next-door neighbor friend [TS]

00:00:09 ◼   ► do it we got named him he doesn't he [TS]

00:00:12 ◼   ► doesn't need a name is is just an [TS]

00:00:15 ◼   ► inconvenience really annoying there at [TS]

00:00:18 ◼   ► six thirty in the morning and there at [TS]

00:00:20 ◼   ► eight thirty at night the annoyance he [TS]

00:00:23 ◼   ► doesn't need a name so he's still [TS]

00:00:25 ◼   ► hanging around huh yeah this is like [TS]

00:00:27 ◼   ► this is like if you live on a farm you [TS]

00:00:31 ◼   ► know you don't you don't name the farm [TS]

00:00:33 ◼   ► animals because you get attached like [TS]

00:00:34 ◼   ► I'm not going to name the neighbor it's [TS]

00:00:36 ◼   ► not gonna happen case you become friends [TS]

00:00:38 ◼   ► with the guy who calls China yeah I i [TS]

00:00:41 ◼   ► literally don't want to know what he [TS]

00:00:43 ◼   ► looks like [TS]

00:00:44 ◼   ► I think I don't want to bump into him in [TS]

00:00:46 ◼   ► the common area not seen him [TS]

00:00:48 ◼   ► no of course not why would I never seen [TS]

00:00:50 ◼   ► him know why would I would I see him but [TS]

00:00:54 ◼   ► like what am I gonna do introduce myself [TS]

00:00:56 ◼   ► knock on his door handle you're in the [TS]

00:00:57 ◼   ► middle of a call but I just I just want [TS]

00:01:01 ◼   ► to say hi [TS]

00:01:02 ◼   ► why would I do that it just surprises me [TS]

00:01:04 ◼   ► that that like your next door to him [TS]

00:01:06 ◼   ► he's there all the time that you're [TS]

00:01:07 ◼   ► there you have not seen him it's just [TS]

00:01:09 ◼   ► you know not that you should necessarily [TS]

00:01:10 ◼   ► barge in and be like hey I'm great but [TS]

00:01:13 ◼   ► just like that that you may have bumped [TS]

00:01:15 ◼   ► into him in the hallway or something [TS]

00:01:17 ◼   ► now I don't want to bump into what I [TS]

00:01:19 ◼   ► guess you might have done but you just [TS]

00:01:21 ◼   ► don't know because she don't know what [TS]

00:01:22 ◼   ► he looks like [TS]

00:01:23 ◼   ► yeah this is like missions you could [TS]

00:01:25 ◼   ► already be friends with him but you have [TS]

00:01:26 ◼   ► no idea right like because you eat it [TS]

00:01:28 ◼   ► might be somebody else [TS]

00:01:30 ◼   ► no I talk to nobody except the secretary [TS]

00:01:32 ◼   ► in the whole building as a secretary I [TS]

00:01:34 ◼   ► think because she holds the packages so [TS]

00:01:36 ◼   ► I need to talk to her to get the [TS]

00:01:37 ◼   ► packages [TS]

00:01:38 ◼   ► mhm it's like I'm not here to make [TS]

00:01:40 ◼   ► friends come here to work not sure [TS]

00:01:43 ◼   ► yeah so I don't want to get to know the [TS]

00:01:44 ◼   ► next door neighbor guy and the way I [TS]

00:01:47 ◼   ► entered the building and get to my [TS]

00:01:48 ◼   ► office I don't have to pass his office [TS]

00:01:50 ◼   ► so I never look inside [TS]

00:01:52 ◼   ► I just I just hear him you never passed [TS]

00:01:54 ◼   ► that area interesting have to pass that [TS]

00:01:57 ◼   ► area know you're still in your office [TS]

00:01:59 ◼   ► that you're in you haven't moved yet [TS]

00:02:01 ◼   ► now I I have not [TS]

00:02:03 ◼   ► I have not moved yet which is a great [TS]

00:02:07 ◼   ► annoyance because this neighbor is [TS]

00:02:09 ◼   ► having a legitimate impact on my [TS]

00:02:12 ◼   ► productivity because his simple presence [TS]

00:02:14 ◼   ► is bothersome to me and i would like to [TS]

00:02:17 ◼   ► eliminate it right I've been in these [TS]

00:02:19 ◼   ► sort of situations right where something [TS]

00:02:21 ◼   ► just it just frustrates you so much [TS]

00:02:24 ◼   ► unnecessarily that then the mere [TS]

00:02:27 ◼   ► presence of the thing stops you from [TS]

00:02:29 ◼   ► working so well I when I worked in a [TS]

00:02:31 ◼   ► bank the radio with did this to me [TS]

00:02:34 ◼   ► llueve they used to play a station in [TS]

00:02:38 ◼   ► the UK called capital radio which just [TS]

00:02:40 ◼   ► plays the latest hits but the problem [TS]

00:02:42 ◼   ► with capital radio at least this time [TS]

00:02:44 ◼   ► they had about 25 songs on their [TS]

00:02:46 ◼   ► playlist heavy rotation they played [TS]

00:02:48 ◼   ► those heavy rotation sante and there are [TS]

00:02:51 ◼   ► a few of those songs i didn't like most [TS]

00:02:53 ◼   ► of the time because it was more general [TS]

00:02:55 ◼   ► wasn't hipster enough for you just [TS]

00:02:56 ◼   ► really mainstream is too mainstream it [TS]

00:02:59 ◼   ► that was actually the problem was to [TS]

00:03:00 ◼   ► make sure you know Mike and I would sit [TS]

00:03:02 ◼   ► for nine hours a day with this radio [TS]

00:03:04 ◼   ► basically in my you are in my eyeline [TS]

00:03:08 ◼   ► God while it was playing these 25 songs [TS]

00:03:11 ◼   ► and then just the mere idea of the radio [TS]

00:03:14 ◼   ► the intern on in the morning that just [TS]

00:03:16 ◼   ► set my day off badly because I was just [TS]

00:03:18 ◼   ► I was merely frustrated at the fact that [TS]

00:03:20 ◼   ► the radio was receiving any power right [TS]

00:03:23 ◼   ► like that was more y'know and there [TS]

00:03:26 ◼   ► would be days where like there was just [TS]

00:03:27 ◼   ► one lady who insisted on having on that [TS]

00:03:29 ◼   ► station whenever she was off i would [TS]

00:03:31 ◼   ► change into something that I would want [TS]

00:03:32 ◼   ► and it was so much nicer and then I [TS]

00:03:35 ◼   ► would remember like she would come in [TS]

00:03:36 ◼   ► the next day should turn it on and she [TS]

00:03:38 ◼   ► would change the dial and I was ready to [TS]

00:03:41 ◼   ► just take that radio just throw it out [TS]

00:03:43 ◼   ► the window so I can completely [TS]

00:03:45 ◼   ► sympathize with this idea of just [TS]

00:03:47 ◼   ► they're just being a base annoyance [TS]

00:03:49 ◼   ► which is they're constantly and every [TS]

00:03:51 ◼   ► time you reminded of it stop you from [TS]

00:03:52 ◼   ► wanting to work well the problem is that [TS]

00:03:55 ◼   ► it's his presence is not perfectly [TS]

00:03:59 ◼   ► constant it was perfectly constant [TS]

00:04:01 ◼   ► that's easier to deal with white noise [TS]

00:04:04 ◼   ► yeah but he's randomly they're probably [TS]

00:04:08 ◼   ► two out of three times either in the [TS]

00:04:11 ◼   ► morning or in the evening [TS]

00:04:12 ◼   ► and I really did i almost sent you a [TS]

00:04:14 ◼   ► text message was because I walked in and [TS]

00:04:16 ◼   ► it was 6am and he was there and I was [TS]

00:04:18 ◼   ► like god damn it like what it again now [TS]

00:04:21 ◼   ► I've got always the same feeling like [TS]

00:04:23 ◼   ► what is this loser doing in his office [TS]

00:04:24 ◼   ► building at six in the morning right as [TS]

00:04:26 ◼   ► i am standing there could totally empty [TS]

00:04:29 ◼   ► office building and six in the morning [TS]

00:04:32 ◼   ► like I should be the only loser in this [TS]

00:04:33 ◼   ► office building at this time in the [TS]

00:04:35 ◼   ► morning but nope there he is and again [TS]

00:04:37 ◼   ► of course it's like we're the only two [TS]

00:04:39 ◼   ► people with his crazy schedule and we're [TS]

00:04:42 ◼   ► the only to be like and we're right next [TS]

00:04:44 ◼   ► to each other it's infuriating [TS]

00:04:46 ◼   ► I honestly believe that on this guy's [TS]

00:04:49 ◼   ► podcast he talks about the fact that [TS]

00:04:51 ◼   ► he's varying he said you but you're [TS]

00:04:53 ◼   ► still always right right where he's [TS]

00:04:55 ◼   ► really trying to like move our working [TS]

00:04:57 ◼   ► hours further and further off of normal [TS]

00:05:00 ◼   ► working hours into greater edges of [TS]

00:05:01 ◼   ► insanity [TS]

00:05:02 ◼   ► you would think thi even the time I go [TS]

00:05:04 ◼   ► there and that guys in a room just under [TS]

00:05:06 ◼   ► sounds talking to himself a bunch of [TS]

00:05:08 ◼   ► people in the red it pointed out which [TS]

00:05:10 ◼   ► was hilarious that you are more likely a [TS]

00:05:12 ◼   ► problem to him than he is to you you may [TS]

00:05:15 ◼   ► hear him on the phone every now and then [TS]

00:05:17 ◼   ► but he's hearing you repeat yourself [TS]

00:05:19 ◼   ► over and over and over again reading [TS]

00:05:21 ◼   ► through your scripts [TS]

00:05:23 ◼   ► yeah yeah I liked it really made me [TS]

00:05:25 ◼   ► laugh someone left a comment in the [TS]

00:05:27 ◼   ► reddit which was right that right that [TS]

00:05:30 ◼   ► I'm not locked in there with him he's [TS]

00:05:32 ◼   ► locked in there with me [TS]

00:05:33 ◼   ► yeah you're a drink laughs okay i think [TS]

00:05:36 ◼   ► there is there is a a certain element of [TS]

00:05:38 ◼   ► truth to that like I do not know I do [TS]

00:05:41 ◼   ► not know what this guy thinks of his [TS]

00:05:44 ◼   ► neighbor because part of the location [TS]

00:05:46 ◼   ► here he's here's what's been here's [TS]

00:05:47 ◼   ► what's been occurring which is [TS]

00:05:48 ◼   ► frustrating so a lot of people were [TS]

00:05:49 ◼   ► suggesting why don't you just sound [TS]

00:05:51 ◼   ► proof your office right at as though [TS]

00:05:52 ◼   ► soundproofing in office is a thing [TS]

00:05:55 ◼   ► that's even really practical when the [TS]

00:05:56 ◼   ► walls are made of plywood right in here [TS]

00:05:58 ◼   ► to renting this because like what am I [TS]

00:05:59 ◼   ► gonna do you spend thousands and [TS]

00:06:01 ◼   ► thousands of dollars to to soundproof [TS]

00:06:03 ◼   ► this little cube and then I'm just going [TS]

00:06:05 ◼   ► to sweat to death on the inside of it [TS]

00:06:07 ◼   ► because it's perfectly insulated that's [TS]

00:06:08 ◼   ► the problem with soundproofing exactly [TS]

00:06:11 ◼   ► like the office is already warmer than I [TS]

00:06:14 ◼   ► really wanted to be which is also think [TS]

00:06:15 ◼   ► that slightly annoys me all the time is [TS]

00:06:18 ◼   ► like soundproofing it's it just would be [TS]

00:06:19 ◼   ► just totally unworkable but i think a [TS]

00:06:22 ◼   ► lot of people misunderstood that the the [TS]

00:06:24 ◼   ► the problem for me is not so much that i [TS]

00:06:26 ◼   ► am hearing him because I'm again using [TS]

00:06:29 ◼   ► those those headphones we talked about [TS]

00:06:31 ◼   ► last time the bone conducting headphones [TS]

00:06:33 ◼   ► which I again they're kind of great and [TS]

00:06:35 ◼   ► I'm most of the time listening to [TS]

00:06:37 ◼   ► Thunder sounds and one song on repeat [TS]

00:06:39 ◼   ► through those and so then I'm hearing [TS]

00:06:42 ◼   ► myself talk out loud but it is it is [TS]

00:06:44 ◼   ► this simple knowledge that there is [TS]

00:06:47 ◼   ► without a doubt someone nearby who hears [TS]

00:06:49 ◼   ► me with crystal clarity right through a [TS]

00:06:51 ◼   ► wall because is his office is right on [TS]

00:06:53 ◼   ► the other side and his desk is right on [TS]

00:06:55 ◼   ► the other side of of where I'm talking [TS]

00:06:57 ◼   ► and it's it's that kind of thing it's [TS]

00:06:59 ◼   ► like trying to do a presentation in a [TS]

00:07:03 ◼   ► room that is an empty but a room that [TS]

00:07:05 ◼   ► has one person who's sitting in the [TS]

00:07:07 ◼   ► front row was trying to do something [TS]

00:07:09 ◼   ► else while you're doing a presentation [TS]

00:07:10 ◼   ► and you're like running through what [TS]

00:07:12 ◼   ► lines are going to be like like is that [TS]

00:07:15 ◼   ► person really bothering you know you're [TS]

00:07:17 ◼   ► actually a nuisance to that person but [TS]

00:07:19 ◼   ► it doesn't change the fact that it makes [TS]

00:07:22 ◼   ► it much harder to just like try stuff [TS]

00:07:25 ◼   ► out or just say something or really go [TS]

00:07:27 ◼   ► through the motions of the way you would [TS]

00:07:29 ◼   ► you would try to write a script so it's [TS]

00:07:32 ◼   ► less of him being an actual disruption [TS]

00:07:35 ◼   ► as it is like the you feel like you're [TS]

00:07:38 ◼   ► slightly performing for this guy [TS]

00:07:40 ◼   ► yeah it's if he didn't take and make [TS]

00:07:45 ◼   ► phone calls which I like I over here and [TS]

00:07:47 ◼   ► again that's like most hilariously [TS]

00:07:49 ◼   ► business phone call like he could be an [TS]

00:07:52 ◼   ► extra in the office space movie in the [TS]

00:07:54 ◼   ► background was just like the things he's [TS]

00:07:55 ◼   ► saying it's just so like no one talks [TS]

00:07:58 ◼   ► like this with your synergizing you know [TS]

00:08:00 ◼   ► it's likely does like what's really [TS]

00:08:01 ◼   ► going but even if he was just there and [TS]

00:08:04 ◼   ► you know being an accountant and [TS]

00:08:05 ◼   ► silently doing paperwork they wouldn't [TS]

00:08:07 ◼   ► change anything like the the phone calls [TS]

00:08:10 ◼   ► just make me more aware of when he [TS]

00:08:11 ◼   ► arrives and when he leaves but it's it's [TS]

00:08:14 ◼   ► the fact that there is someone nearby [TS]

00:08:16 ◼   ► who is hearing me that's the real [TS]

00:08:19 ◼   ► problem and so this is this is where [TS]

00:08:21 ◼   ► it's like this crazy thing where I'm [TS]

00:08:22 ◼   ► spending a whole bunch of money to rent [TS]

00:08:24 ◼   ► an office in central London and so in [TS]

00:08:27 ◼   ► the past couple weeks when I go in the [TS]

00:08:28 ◼   ► morning sometimes if he's if he's there [TS]

00:08:30 ◼   ► it's like you know what I just can't [TS]

00:08:31 ◼   ► even deal with this today I have a lot [TS]

00:08:33 ◼   ► of work to do and so I turn right back [TS]

00:08:34 ◼   ► around and walk back [TS]

00:08:36 ◼   ► my house and then do work in my house [TS]

00:08:39 ◼   ► instead I was like what the hell is the [TS]

00:08:41 ◼   ► point of all of this but I just know in [TS]

00:08:43 ◼   ► a certain kind of mood like I cannot [TS]

00:08:45 ◼   ► just run through this thing out loud [TS]

00:08:50 ◼   ► being aware that there's somebody else [TS]

00:08:51 ◼   ► hearing me like verbally edit myself [TS]

00:08:54 ◼   ► constantly it's just it's just just like [TS]

00:08:57 ◼   ► a little bit of investment impediment [TS]

00:08:59 ◼   ► that is super frustrating [TS]

00:09:01 ◼   ► have you considered that this person [TS]

00:09:04 ◼   ► might be your mortal enemy [TS]

00:09:06 ◼   ► no because if they know this about you [TS]

00:09:09 ◼   ► write that you can't work in this way [TS]

00:09:12 ◼   ► then it would make sense that the cause [TS]

00:09:14 ◼   ► that he's having nonsense because [TS]

00:09:17 ◼   ► they're not real calls he's just trying [TS]

00:09:19 ◼   ► to put you off right well this is it's [TS]

00:09:22 ◼   ► also just the possibilities like we were [TS]

00:09:24 ◼   ► each hoping that the other one caves [TS]

00:09:26 ◼   ► first is doing everything he can [TS]

00:09:29 ◼   ► yeah there's no way I'm not an annoyance [TS]

00:09:32 ◼   ► to this guy and it did occur to me like [TS]

00:09:34 ◼   ► you know six in the morning i could just [TS]

00:09:37 ◼   ► turn the speaker on and pretend like I [TS]

00:09:39 ◼   ► don't know this person is there but i'm [TS]

00:09:41 ◼   ► not going to do that so I know I know [TS]

00:09:43 ◼   ► right now the listeners are are thinking [TS]

00:09:46 ◼   ► why the hell am I still there yeah right [TS]

00:09:49 ◼   ► like this because now this is this is [TS]

00:09:52 ◼   ► like three or four weeks of neighbor [TS]

00:09:58 ◼   ► frustrations now at this point because i [TS]

00:10:00 ◼   ► think when I when I spoke to you about [TS]

00:10:01 ◼   ► have been like two weeks since this guy [TS]

00:10:02 ◼   ► showed up everyone's wondering like why [TS]

00:10:03 ◼   ► am I still there and and the the reason [TS]

00:10:06 ◼   ► is it's because this video that i am [TS]

00:10:11 ◼   ► currently working on is it has just been [TS]

00:10:16 ◼   ► absolutely killing me over the last few [TS]

00:10:21 ◼   ► weeks this has turned out to be just one [TS]

00:10:24 ◼   ► of the hardest things that I've worked [TS]

00:10:25 ◼   ► on in terms of trying to come up with a [TS]

00:10:29 ◼   ► cookie with a coherent scripts to [TS]

00:10:32 ◼   ► explain an idea like this one is it's [TS]

00:10:34 ◼   ► just murder and it's one of these things [TS]

00:10:37 ◼   ► where almost everything else in my life [TS]

00:10:40 ◼   ► has been pushed to the side for the past [TS]

00:10:43 ◼   ► several weeks because it's like I have [TS]

00:10:45 ◼   ► to get this script [TS]

00:10:48 ◼   ► done like I have a particular time frame [TS]

00:10:50 ◼   ► that it needs to get done and like [TS]

00:10:52 ◼   ► everything in my life has fallen by the [TS]

00:10:55 ◼   ► wayside [TS]

00:10:57 ◼   ► so it's like that there will be no other [TS]

00:10:58 ◼   ► projects like I'm not doing anything [TS]

00:11:00 ◼   ► else I'm just trying to focus on this [TS]

00:11:02 ◼   ► one thing and so this this is why even [TS]

00:11:06 ◼   ► though this neighbor is coming at a [TS]

00:11:08 ◼   ► particularly annoying time when I have [TS]

00:11:10 ◼   ► this particularly difficult script right [TS]

00:11:13 ◼   ► I can't psychologically deal with trying [TS]

00:11:16 ◼   ► to figure out how to move offices right [TS]

00:11:18 ◼   ► now and like if i move offices well I [TS]

00:11:20 ◼   ► might as well get a real standing desk [TS]

00:11:22 ◼   ► if i'm going to switch offices and it's [TS]

00:11:23 ◼   ► like what am I going to spend the whole [TS]

00:11:24 ◼   ► day looking at different entities like [TS]

00:11:25 ◼   ► now as i'm just putting all of this to [TS]

00:11:27 ◼   ► the side and it's like I'm just gonna [TS]

00:11:29 ◼   ► just kind of like power through this for [TS]

00:11:31 ◼   ► the time being and as soon as i'm done [TS]

00:11:33 ◼   ► with this main video project then I can [TS]

00:11:36 ◼   ► refocus on making things better in the [TS]

00:11:40 ◼   ► long run but in the meantime it's it [TS]

00:11:42 ◼   ► gets just because it has been [TS]

00:11:43 ◼   ► frustrating but I I do i do wonder what [TS]

00:11:48 ◼   ► on earth this guy thinks about me [TS]

00:11:49 ◼   ► because of any topic i have ever done [TS]

00:11:54 ◼   ► this is by far and away the worst one [TS]

00:11:58 ◼   ► for someone to just over here someone [TS]

00:12:01 ◼   ► talking out loud next door because I got [TS]

00:12:04 ◼   ► on the spectrum of videos that i do from [TS]

00:12:05 ◼   ► like let's say brexit briefly which is [TS]

00:12:09 ◼   ► like we're talking really fast and [TS]

00:12:10 ◼   ► here's the thing and pop up on like it's [TS]

00:12:12 ◼   ► kind of obvious that this is this is [TS]

00:12:14 ◼   ► like a presentation that's going on to [TS]

00:12:16 ◼   ► America pox on the other end which is [TS]

00:12:19 ◼   ► like slow and serious [TS]

00:12:22 ◼   ► this video is way on the America box end [TS]

00:12:25 ◼   ► of the spectrum and the topic makes me [TS]

00:12:28 ◼   ► sound like I'm a total sociopath if [TS]

00:12:30 ◼   ► someone hears me just saying the lines [TS]

00:12:32 ◼   ► out loud [TS]

00:12:33 ◼   ► we're going over again with thunder [TS]

00:12:35 ◼   ► sounds yeah I'd like slightly changing [TS]

00:12:38 ◼   ► them and yes sometimes with thunder [TS]

00:12:40 ◼   ► sounds if I think everybody's gone in [TS]

00:12:42 ◼   ► the evening and I don't realize that [TS]

00:12:43 ◼   ► he's come to the office at nine o'clock [TS]

00:12:45 ◼   ► at night haha yep that that certainly [TS]

00:12:49 ◼   ► doesn't help there have been a couple [TS]

00:12:50 ◼   ► times where he's obviously come to the [TS]

00:12:53 ◼   ► office in the evening after i got [TS]

00:12:55 ◼   ► started and I didn't realize he came and [TS]

00:12:57 ◼   ► and I leave and look next door I just [TS]

00:12:59 ◼   ► think oh god like I know I know what i [TS]

00:13:02 ◼   ► was talking about here like this is [TS]

00:13:04 ◼   ► section about like crushing your enemy [TS]

00:13:06 ◼   ► threat that's a call my grandparents [TS]

00:13:08 ◼   ► like I don't know what this person [TS]

00:13:10 ◼   ► thinks is happening next door but maybe [TS]

00:13:13 ◼   ► this is part of the reason why he hasn't [TS]

00:13:15 ◼   ► felt the need to come over to me and [TS]

00:13:17 ◼   ► have a little discussion about what are [TS]

00:13:19 ◼   ► working hours are right and obviously as [TS]

00:13:22 ◼   ► bothering each other with noise because [TS]

00:13:25 ◼   ► let's be frank whatever he thinks you're [TS]

00:13:27 ◼   ► doing he doesn't think you're making [TS]

00:13:29 ◼   ► YouTube videos right now there's that it [TS]

00:13:31 ◼   ► makes no sense yeah I wouldn't make any [TS]

00:13:33 ◼   ► sense it or or there's no reason someone [TS]

00:13:37 ◼   ► would come to this conclusion [TS]

00:13:38 ◼   ► there's no reason hearing what I'm doing [TS]

00:13:40 ◼   ► it with would make you think that I'm [TS]

00:13:41 ◼   ► anything other than just a a raving [TS]

00:13:44 ◼   ► lunatic who for some reason is renting [TS]

00:13:47 ◼   ► an office does sound bad i mean i [TS]

00:13:52 ◼   ► honestly I can sympathize [TS]

00:13:55 ◼   ► who do you sympathize without me or the [TS]

00:13:56 ◼   ► guy because I always feel like you're on [TS]

00:13:58 ◼   ► this guy side are we now know that the [TS]

00:14:00 ◼   ► way that you've explained it today I am [TS]

00:14:02 ◼   ► definitely on your side because I guess [TS]

00:14:04 ◼   ► I've been in a similar situation of just [TS]

00:14:06 ◼   ► this like dal an alliance which is [TS]

00:14:08 ◼   ► they're constantly like just eaten away [TS]

00:14:10 ◼   ► in your head and I can use more your [TS]

00:14:12 ◼   ► problem in his problem is not actually [TS]

00:14:14 ◼   ► doing anything really yeah you know it's [TS]

00:14:16 ◼   ► it's your problem but I have totally [TS]

00:14:18 ◼   ► been there and there's kind of this [TS]

00:14:20 ◼   ► there is no way to do it like that has [TS]

00:14:23 ◼   ► to be changing he leaves are you leave [TS]

00:14:25 ◼   ► it like this this office ain't big [TS]

00:14:26 ◼   ► enough for the both of you [TS]

00:14:27 ◼   ► yeah and i am happy to admit that i am [TS]

00:14:30 ◼   ► if not the unreasonable one in Scenario [TS]

00:14:34 ◼   ► clearly the like the picky one and the [TS]

00:14:36 ◼   ► one who is the oddball in the office so [TS]

00:14:38 ◼   ► I guess is way more my problem and it is [TS]

00:14:41 ◼   ► unreasonable [TS]

00:14:41 ◼   ► it's like just did the guys just trying [TS]

00:14:43 ◼   ► to you doing exactly what you're doing [TS]

00:14:44 ◼   ► right he's paying for an office space is [TS]

00:14:46 ◼   ► trying to get a job done and your that [TS]

00:14:48 ◼   ► he's able to do it right [TS]

00:14:50 ◼   ► he's listening to you crushing your [TS]

00:14:52 ◼   ► enemies and trying to take over the [TS]

00:14:53 ◼   ► world needs still calling China [TS]

00:14:56 ◼   ► maybe this is why I need for these [TS]

00:14:59 ◼   ► motivational posters [TS]

00:15:00 ◼   ► yeah stick to get them to get them [TS]

00:15:04 ◼   ► through the day being next to me but [TS]

00:15:11 ◼   ► yeah so that's why i am i'm exhausted [TS]

00:15:13 ◼   ► like I'm exhausted I'm sorry [TS]

00:15:16 ◼   ► it's ok today's episode of cortex is [TS]

00:15:19 ◼   ► brought to you by a new sponsor and [TS]

00:15:21 ◼   ► that's indochino were one of the largest [TS]

00:15:23 ◼   ► made-to-measure menswear Browns around [TS]

00:15:26 ◼   ► indochino are making it easy for men to [TS]

00:15:29 ◼   ► get great fitting high quality suits and [TS]

00:15:32 ◼   ► shirts at an incredible price when I [TS]

00:15:36 ◼   ► first heard about energy no I was [TS]

00:15:37 ◼   ► actually really excited because what [TS]

00:15:39 ◼   ► they do is they make amazing [TS]

00:15:40 ◼   ► made-to-measure suits this is something [TS]

00:15:44 ◼   ► that I have always wanted all of the [TS]

00:15:46 ◼   ► suits the I've ever ball have been off [TS]

00:15:47 ◼   ► the rack and there's always been [TS]

00:15:49 ◼   ► something that I haven't quite liked [TS]

00:15:51 ◼   ► about the fit but buying made-to-measure [TS]

00:15:53 ◼   ► suits will cost in the thousands of [TS]

00:15:56 ◼   ► dollars or thousands of pounds depending [TS]

00:15:57 ◼   ► on where you want to go if you actually [TS]

00:15:59 ◼   ► want to get something that feels nice [TS]

00:16:01 ◼   ► this is what excited me about energy [TS]

00:16:03 ◼   ► know you can get a made-to-measure suits [TS]

00:16:04 ◼   ► of your own customized completely to you [TS]

00:16:07 ◼   ► for just a few hundred dollars [TS]

00:16:11 ◼   ► this is how it works you go to indochino [TS]

00:16:13 ◼   ► dot-com there's ind och aye n 0 dot com [TS]

00:16:17 ◼   ► or you could play old school if you want [TS]

00:16:20 ◼   ► to visit one of their nine showrooms in [TS]

00:16:21 ◼   ► and around North America you take a look [TS]

00:16:24 ◼   ► through their hundreds of fabrics and [TS]

00:16:25 ◼   ► patterns i have chosen the classic Navy [TS]

00:16:28 ◼   ► herringbone in case you're interested [TS]

00:16:29 ◼   ► then you go to choose your [TS]

00:16:31 ◼   ► customizations you can customize lapels [TS]

00:16:33 ◼   ► you can customize pleats jacket linings [TS]

00:16:35 ◼   ► monograms and so much more to get just [TS]

00:16:38 ◼   ► exactly what you're looking for from [TS]

00:16:39 ◼   ► your custom suit then you submit your [TS]

00:16:42 ◼   ► body measurements now this is actually [TS]

00:16:43 ◼   ► really simple they have a really handy [TS]

00:16:45 ◼   ► tool online that walks you through [TS]

00:16:47 ◼   ► step-by-step of what you need to measure [TS]

00:16:49 ◼   ► and how you need to do it then you enter [TS]

00:16:51 ◼   ► the measurements in one by one they have [TS]

00:16:53 ◼   ► videos as well as I walk you through it [TS]

00:16:54 ◼   ► so you can see exactly how you measure [TS]

00:16:56 ◼   ► it [TS]

00:16:57 ◼   ► they explained it all you can watch the [TS]

00:16:58 ◼   ► videos over again i actually did this [TS]

00:17:00 ◼   ► just a couple of days ago I had someone [TS]

00:17:02 ◼   ► help measure me up perfectly and as I [TS]

00:17:05 ◼   ► did if you need it in detina will even [TS]

00:17:07 ◼   ► mail you a cloth tape measure [TS]

00:17:09 ◼   ► so you can get [TS]

00:17:10 ◼   ► those measurements just perfect I was [TS]

00:17:13 ◼   ► really surprised how easy it was to do [TS]

00:17:14 ◼   ► this and it's all down to the care into [TS]

00:17:16 ◼   ► chino have taken to walk you through [TS]

00:17:18 ◼   ► step-by-step then you just kick back [TS]

00:17:20 ◼   ► relax and get ready to step into the [TS]

00:17:22 ◼   ► best most stylish suit you've ever won [TS]

00:17:25 ◼   ► made in just four weeks now here's the [TS]

00:17:29 ◼   ► cool part listeners of this show can get [TS]

00:17:31 ◼   ► any of india chinos premium suits for [TS]

00:17:33 ◼   ► just three hundred and eighty-nine [TS]

00:17:35 ◼   ► dollars [TS]

00:17:36 ◼   ► indochino dot-com when you enter the [TS]

00:17:38 ◼   ► code cortex at checkout now this is a [TS]

00:17:40 ◼   ► huge fifty percent off the regular price [TS]

00:17:44 ◼   ► for a made-to-measure premium suit plus [TS]

00:17:47 ◼   ► shipping is free and your satisfaction [TS]

00:17:49 ◼   ► is guaranteed if you don't like it [TS]

00:17:52 ◼   ► you'll get your money back once again [TS]

00:17:53 ◼   ► that's indochino dot-com indoc age ino [TS]

00:17:57 ◼   ► dot-com promo code cortex for any [TS]

00:17:59 ◼   ► premium soup for just three hundred and [TS]

00:18:01 ◼   ► eighty-nine dollars of free shipping i [TS]

00:18:03 ◼   ► cannot wait for mine to arrive [TS]

00:18:05 ◼   ► the process is so good this stuff looks [TS]

00:18:07 ◼   ► so amazing i'm really excited you'll [TS]

00:18:09 ◼   ► never have to worry about badly fitting [TS]

00:18:11 ◼   ► suits are expensive trips to the tailor [TS]

00:18:13 ◼   ► again [TS]

00:18:13 ◼   ► get ready to look like a million bucks [TS]

00:18:15 ◼   ► of Indochina thank you so much to [TS]

00:18:17 ◼   ► entertain 0 for their support of this [TS]

00:18:19 ◼   ► show and we laugh and so Mike how is [TS]

00:18:23 ◼   ► your entry to the world of being a you [TS]

00:18:27 ◼   ► to bloggers so i will say overall basics [TS]

00:18:31 ◼   ► the experience from last episode this [TS]

00:18:33 ◼   ► episode has been extremely positive and [TS]

00:18:37 ◼   ► exciting [TS]

00:18:37 ◼   ► oh yeah i'm very excited to be to be [TS]

00:18:40 ◼   ► doing this because the reception that i [TS]

00:18:42 ◼   ► received has been very warm and i have [TS]

00:18:45 ◼   ► been encouraged in this endeavor like [TS]

00:18:48 ◼   ► that there seems to be at least I have [TS]

00:18:51 ◼   ► the overall kind of sense from a lot of [TS]

00:18:53 ◼   ► people that watch the videos and left me [TS]

00:18:55 ◼   ► comments that people are actually [TS]

00:18:56 ◼   ► enjoying the new which is a key thing if [TS]

00:18:59 ◼   ► everybody said it was terrible than it [TS]

00:19:00 ◼   ► would have stopped right because clearly [TS]

00:19:03 ◼   ► I can't do it but I haven't had that now [TS]

00:19:06 ◼   ► i do want to talk a little bit more [TS]

00:19:08 ◼   ► about that but i can't i can't get to [TS]

00:19:10 ◼   ► the good stuff without talking about the [TS]

00:19:12 ◼   ► bad stuff but [TS]

00:19:15 ◼   ► and about ninety-five percent of the bad [TS]

00:19:17 ◼   ► stuff is focused around trying to use [TS]

00:19:19 ◼   ► YouTube thing out [TS]

00:19:24 ◼   ► it's it's funny to me it's funny to me [TS]

00:19:27 ◼   ► that you apparently have a list of [TS]

00:19:31 ◼   ► complaints about using YouTube because I [TS]

00:19:34 ◼   ► i would think that surely surely you [TS]

00:19:36 ◼   ► must be broken into this already since I [TS]

00:19:40 ◼   ► dumped handling the cortex youtube [TS]

00:19:43 ◼   ► channel on you when we were first [TS]

00:19:44 ◼   ► talking about who would do what with [TS]

00:19:46 ◼   ► this money gasps and I was like oh why [TS]

00:19:48 ◼   ► don't you take this minor part of this [TS]

00:19:50 ◼   ► job [TS]

00:19:50 ◼   ► this this little thing just upload a [TS]

00:19:52 ◼   ► video it'll be super easy [TS]

00:19:54 ◼   ► I feel like with that you've you've [TS]

00:19:56 ◼   ► handled annotations with that you've [TS]

00:19:58 ◼   ► handled all of YouTube's back in-system [TS]

00:20:00 ◼   ► so I don't even understand why you would [TS]

00:20:02 ◼   ► why you would have any additional [TS]

00:20:03 ◼   ► complaints surely your YouTube expert by [TS]

00:20:05 ◼   ► this point if memory serves me there [TS]

00:20:07 ◼   ► isn't a previous episode of the show [TS]

00:20:09 ◼   ► where I complain about using YouTube in [TS]

00:20:12 ◼   ► the limited sense that i use it moved [TS]

00:20:15 ◼   ► but trying to be a lot more serious [TS]

00:20:18 ◼   ► about this and paying more attention to [TS]

00:20:20 ◼   ► it from my own project has highlighted [TS]

00:20:22 ◼   ► some different things so who with the [TS]

00:20:24 ◼   ► stuff that we do for the cortex channel [TS]

00:20:26 ◼   ► is super simple is make the video upload [TS]

00:20:30 ◼   ► the video draw a box around the logo [TS]

00:20:33 ◼   ► publish right right like that is it but [TS]

00:20:36 ◼   ► I'm trying to do more complicated things [TS]

00:20:40 ◼   ► while what the you tube system obviously [TS]

00:20:43 ◼   ► seems to be more complicated i didn't [TS]

00:20:45 ◼   ► think they would be complicated but they [TS]

00:20:47 ◼   ► seem to me and also i'm paying more [TS]

00:20:50 ◼   ► attention to it once the video publishes [TS]

00:20:53 ◼   ► right of course of course because I kind [TS]

00:20:56 ◼   ► of like just set it and forget it with [TS]

00:20:58 ◼   ► the cortex channel right like it's up [TS]

00:21:00 ◼   ► and it's done and it's gone i can never [TS]

00:21:01 ◼   ► spend any time on the analytics I don't [TS]

00:21:04 ◼   ► do anything like that every now and then [TS]

00:21:06 ◼   ► I look for the court the comments but I [TS]

00:21:07 ◼   ► don't contribute because it would be [TS]

00:21:10 ◼   ► weird for me I think if the cortex [TS]

00:21:13 ◼   ► channel was responding because it's the [TS]

00:21:14 ◼   ► two of us who so I don't ever reply to [TS]

00:21:18 ◼   ► comments on the cortex channel with the [TS]

00:21:19 ◼   ► cortex account i just kind of leave them [TS]

00:21:22 ◼   ► as they are [TS]

00:21:24 ◼   ► but some other things i'm finding you [TS]

00:21:27 ◼   ► know with youtube that has been a real [TS]

00:21:29 ◼   ► problem for me focus around like the [TS]

00:21:32 ◼   ► processing thing you know it just seemed [TS]

00:21:34 ◼   ► we spoke about before like it just seems [TS]

00:21:35 ◼   ► to just process forever for no reason [TS]

00:21:38 ◼   ► you should suck at ninety-five percent [TS]

00:21:39 ◼   ► for like an hour for over a two minute [TS]

00:21:42 ◼   ► video [TS]

00:21:43 ◼   ► yeah this is this is the mystery of [TS]

00:21:46 ◼   ► uploading a video comes in three parts [TS]

00:21:50 ◼   ► it's uploading it which of course you [TS]

00:21:52 ◼   ► understand the bigger video is going to [TS]

00:21:54 ◼   ► take longer because you have to squeeze [TS]

00:21:56 ◼   ► it through the pipes or whatever I say [TS]

00:21:58 ◼   ► okay you have an estimate of how long [TS]

00:21:59 ◼   ► it's going to take to upload YouTube [TS]

00:22:02 ◼   ► then provides you with an estimates for [TS]

00:22:05 ◼   ► processing time which is where they're I [TS]

00:22:08 ◼   ► don't know putting it through a gigantic [TS]

00:22:10 ◼   ► Rube Goldberg machine and out the other [TS]

00:22:12 ◼   ► end pops a bunch of different size [TS]

00:22:14 ◼   ► resolution videos i think that's at [TS]

00:22:16 ◼   ► least that's what they say they do with [TS]

00:22:18 ◼   ► the kind of serious reasons to doubt [TS]

00:22:20 ◼   ► that's actually what's occurring during [TS]

00:22:21 ◼   ► the processing because not all the [TS]

00:22:22 ◼   ► resolutions are available right away but [TS]

00:22:24 ◼   ► anyway that's what they say is occurring [TS]

00:22:25 ◼   ► like they're they're converting the [TS]

00:22:27 ◼   ► video into their format into their [TS]

00:22:29 ◼   ► system and they tell you how long it's [TS]

00:22:30 ◼   ► going to take until the processing is [TS]

00:22:33 ◼   ► finished but as you're referencing here [TS]

00:22:36 ◼   ► and what I often find is the case [TS]

00:22:38 ◼   ► there's really two phases of processing [TS]

00:22:40 ◼   ► one of which is the one that they give [TS]

00:22:42 ◼   ► you a time estimate for but that only [TS]

00:22:45 ◼   ► gets you to ninety-five percent [TS]

00:22:47 ◼   ► processed and then it will just say 95% [TS]

00:22:51 ◼   ► processed for a a random interval of [TS]

00:22:55 ◼   ► time every video that I uploaded it took [TS]

00:22:58 ◼   ► longer to get those last 5% in the [TS]

00:23:01 ◼   ► previous 95% yeah it's it's bizarre you [TS]

00:23:05 ◼   ► know sometimes i do have it go quite [TS]

00:23:07 ◼   ► quickly sometimes it takes a lot it's [TS]

00:23:10 ◼   ► like it's like the YouTube computer is [TS]

00:23:12 ◼   ► is rolling a hundred d twenties to come [TS]

00:23:15 ◼   ► up with how many seconds it should take [TS]

00:23:16 ◼   ► to get from 95% processed to finished [TS]

00:23:19 ◼   ► because it doesn't seem to have any [TS]

00:23:21 ◼   ► correlation with video length or size or [TS]

00:23:25 ◼   ► or anything its yep it's bizarre and [TS]

00:23:29 ◼   ► infuriating and I wish I wishes that are [TS]

00:23:32 ◼   ► saying 95% process they would just say [TS]

00:23:34 ◼   ► something like post processing [TS]

00:23:37 ◼   ► dot that please refresh this page it [TS]

00:23:39 ◼   ► will be done when it's done [TS]

00:23:41 ◼   ► yeah exactly just just some kind of like [TS]

00:23:43 ◼   ► the ninety-five percent is so for like [TS]

00:23:45 ◼   ► it reminds me of the old windows days [TS]

00:23:46 ◼   ► and like updates are copying files you [TS]

00:23:48 ◼   ► get to like ninety-five percent [TS]

00:23:49 ◼   ► immediately and then who knows how long [TS]

00:23:51 ◼   ► it's gonna take to get that last tiny [TS]

00:23:54 ◼   ► bits it it's such a minor thing but it [TS]

00:23:57 ◼   ► is super infuriating and I imagine from [TS]

00:24:01 ◼   ► your perspective just seems kind of [TS]

00:24:02 ◼   ► baffling to somebody [TS]

00:24:03 ◼   ► yep it was just doing this for the first [TS]

00:24:05 ◼   ► time like what is it doing this is an [TS]

00:24:09 ◼   ► example of something which i think i'm [TS]

00:24:11 ◼   ► going to talk about quite a little bit [TS]

00:24:12 ◼   ► which is the only person the only thing [TS]

00:24:16 ◼   ► that knows the answer to this is YouTube [TS]

00:24:19 ◼   ► but they can't seem to answer their own [TS]

00:24:22 ◼   ► questions for example all of the view [TS]

00:24:26 ◼   ► counts are estimated just as you get [TS]

00:24:29 ◼   ► everything is estimated the only thing [TS]

00:24:31 ◼   ► that knows the real answer is you [TS]

00:24:34 ◼   ► youtube like and I know that it's [TS]

00:24:37 ◼   ► difficult because they want to weed out [TS]

00:24:38 ◼   ► what's real and what's not to like just [TS]

00:24:40 ◼   ► everything is just has these asterisks [TS]

00:24:42 ◼   ► like going to the analytics page and [TS]

00:24:44 ◼   ► edit asterisks everywhere everything is [TS]

00:24:47 ◼   ► estimated you know and it's like how how [TS]

00:24:50 ◼   ► long this is gonna take like three it [TS]

00:24:52 ◼   ► takes three days to work out the view [TS]

00:24:54 ◼   ► numbers are video like what are you [TS]

00:24:56 ◼   ► doing like it's all just so baffling to [TS]

00:24:59 ◼   ► me and I'm like it says estimated can I [TS]

00:25:01 ◼   ► actually trust it's real though like I'm [TS]

00:25:03 ◼   ► trying to work that out but there are so [TS]

00:25:05 ◼   ► many things like this was like the only [TS]

00:25:07 ◼   ► thing that knows the real answer is the [TS]

00:25:10 ◼   ► thing that's telling you it doesn't know [TS]

00:25:11 ◼   ► the answer and I is just mind-boggling [TS]

00:25:14 ◼   ► to me i do is find that's baffling like [TS]

00:25:17 ◼   ► today I logged into YouTube to change a [TS]

00:25:19 ◼   ► couple settings behind the scenes and I [TS]

00:25:21 ◼   ► noticed on my the cg b great channel [TS]

00:25:23 ◼   ► there was a little banner popped up on [TS]

00:25:24 ◼   ► the top which said view numbers and [TS]

00:25:27 ◼   ► revenue numbers from Mexico are [TS]

00:25:29 ◼   ► incorrect and we will update them later [TS]

00:25:31 ◼   ► whenever I see a message like that it's [TS]

00:25:34 ◼   ► okay so something went wrong but I feel [TS]

00:25:37 ◼   ► like how but how will you know what [TS]

00:25:40 ◼   ► happens like I just I don't understand [TS]

00:25:41 ◼   ► like what is the nature of the playing [TS]

00:25:43 ◼   ► are you to read partner revenue from [TS]

00:25:46 ◼   ► Mexico is showing incorrect data for [TS]

00:25:48 ◼   ► September [TS]

00:25:50 ◼   ► but like how how did that happen well I [TS]

00:25:54 ◼   ► can have mine here's the thing [TS]

00:25:55 ◼   ► it's easy to understand ok so there was [TS]

00:25:57 ◼   ► some problem like i can just I can just [TS]

00:25:59 ◼   ► accept that right the chaos monkey came [TS]

00:26:01 ◼   ► along and you lost a bunch of data from [TS]

00:26:03 ◼   ► Mexico when I find much more confusing [TS]

00:26:05 ◼   ► is how are you going to fix this in the [TS]

00:26:10 ◼   ► future like I think you know now or you [TS]

00:26:12 ◼   ► don't like you just lost it [TS]

00:26:14 ◼   ► you know maybe like maybe you put up a [TS]

00:26:15 ◼   ► little shrug emoji for like well you [TS]

00:26:17 ◼   ► just you know YouTube red money from [TS]

00:26:19 ◼   ► your temper like we just we just don't [TS]

00:26:21 ◼   ► know we're sorry you know when will [TS]

00:26:22 ◼   ► prorate it based on what we guessed and [TS]

00:26:25 ◼   ► I just what i don't understand like how [TS]

00:26:26 ◼   ► how they can recover this information [TS]

00:26:30 ◼   ► but I see messages like that quite often [TS]

00:26:32 ◼   ► enough where they're letting you know [TS]

00:26:33 ◼   ► something went wrong and they'll fix it [TS]

00:26:38 ◼   ► in the future but I always wanted but [TS]

00:26:39 ◼   ► how do you how do you know what it [TS]

00:26:40 ◼   ► should be [TS]

00:26:41 ◼   ► I don't even understand that it's it's [TS]

00:26:43 ◼   ► that there's a lot of just you just have [TS]

00:26:46 ◼   ► to accept the analytics dashboard for [TS]

00:26:49 ◼   ► what it is [TS]

00:26:50 ◼   ► ok these are the numbers is telling me [TS]

00:26:51 ◼   ► these are the numbers i'm gonna go with [TS]

00:26:53 ◼   ► I it seems like magic how they know or [TS]

00:26:56 ◼   ► how they're calculated and I get enough [TS]

00:26:59 ◼   ► messages saying that something might not [TS]

00:27:01 ◼   ► be right but they'll fix it later so [TS]

00:27:03 ◼   ► I'll just I'll just trust that it's [TS]

00:27:05 ◼   ► fixed you know but i don't know like no [TS]

00:27:08 ◼   ► idea really [TS]

00:27:09 ◼   ► then there are other things right like [TS]

00:27:10 ◼   ► there have been on two occasions where i [TS]

00:27:13 ◼   ► have accidentally included 15 seconds of [TS]

00:27:16 ◼   ► just a black screen at the end of my [TS]

00:27:18 ◼   ► videos everybody does that [TS]

00:27:20 ◼   ► don't worry and YouTube offers these [TS]

00:27:22 ◼   ► handy tools for trimming who [TS]

00:27:25 ◼   ► so you go in and you trim your video [TS]

00:27:27 ◼   ► down it's like great thanks youtube will [TS]

00:27:30 ◼   ► be back with you in an hour maybe two [TS]

00:27:32 ◼   ► let you know this is done and then you [TS]

00:27:35 ◼   ► might have to do it again because it [TS]

00:27:37 ◼   ► didn't seem to stick like they're always [TS]

00:27:40 ◼   ► like it's like we have these handy tools [TS]

00:27:42 ◼   ► why don't you fix this one you fix about [TS]

00:27:44 ◼   ► any air edit that you make can take and [TS]

00:27:46 ◼   ► unknown amount of time to be updated in [TS]

00:27:50 ◼   ► their system [TS]

00:27:51 ◼   ► I mean don't get me wrong i'm happy that [TS]

00:27:53 ◼   ► those tools are there because otherwise [TS]

00:27:54 ◼   ► I would have had to have reloaded but it [TS]

00:27:57 ◼   ► it just seems like all of this stuff [TS]

00:27:59 ◼   ► just takes yeah [TS]

00:28:03 ◼   ► would just advise to anybody starting a [TS]

00:28:05 ◼   ► youtube career don't use YouTube's [TS]

00:28:08 ◼   ► built-in editing to know if you can if [TS]

00:28:12 ◼   ► you can do anything to avoid using those [TS]

00:28:14 ◼   ► tools you should avoid using those tools [TS]

00:28:17 ◼   ► i don't i don't recommend the user [TS]

00:28:19 ◼   ► experience of them i don't recommend the [TS]

00:28:22 ◼   ► reliability of them as I would suggest [TS]

00:28:25 ◼   ► that you stay far far far away from from [TS]

00:28:29 ◼   ► those tools if you can if I wasn't [TS]

00:28:31 ◼   ► uploading them on my mobile data then I [TS]

00:28:33 ◼   ► would just delete the video uploaded [TS]

00:28:34 ◼   ► again [TS]

00:28:35 ◼   ► yeah i mean the outer rim you know you [TS]

00:28:36 ◼   ► have to pay for your internet so you [TS]

00:28:38 ◼   ► don't want to double uploaded know [TS]

00:28:39 ◼   ► exactly [TS]

00:28:40 ◼   ► it also be great if you could just swap [TS]

00:28:42 ◼   ► the video out [TS]

00:28:43 ◼   ► well now you understand what I want from [TS]

00:28:46 ◼   ► you too but they will never give you [TS]

00:28:47 ◼   ► that you are now part of the YouTube [TS]

00:28:49 ◼   ► system for what they want is more right [TS]

00:28:53 ◼   ► not necessarily better recordsets like [TS]

00:28:55 ◼   ► they want the the everything in the [TS]

00:28:57 ◼   ► system is designed to upload more videos [TS]

00:29:00 ◼   ► right you know that lets you upload at [TS]

00:29:04 ◼   ► the top of every page that lets you [TS]

00:29:06 ◼   ► upload directly from your phone but if [TS]

00:29:08 ◼   ► you want to change an existing video [TS]

00:29:10 ◼   ► forget it that's not does not a [TS]

00:29:12 ◼   ► possibility for you so welcome to the [TS]

00:29:14 ◼   ► club Mike ya better make sure everything [TS]

00:29:16 ◼   ► is right in your log the first time [TS]

00:29:17 ◼   ► around it seems like it don't make any [TS]

00:29:19 ◼   ► mistakes that's that's the plan and when [TS]

00:29:22 ◼   ► i'm looking at all so you know saying i [TS]

00:29:24 ◼   ► want to be a part of the system isn't [TS]

00:29:27 ◼   ► just the YouTube system it's also like [TS]

00:29:30 ◼   ► the mentality in the thinking and [TS]

00:29:32 ◼   ► something that I knew that I needed to [TS]

00:29:34 ◼   ► focus on was my titles and my thumbnails [TS]

00:29:36 ◼   ► right [TS]

00:29:37 ◼   ► they were just not you to be enough you [TS]

00:29:40 ◼   ► know they want enticing enough they [TS]

00:29:42 ◼   ► didn't give enough information can i ask [TS]

00:29:44 ◼   ► you a question [TS]

00:29:45 ◼   ► yeah i'm a bit confused here Mike your [TS]

00:29:48 ◼   ► original few videos the one that's the [TS]

00:29:50 ◼   ► ones that you showed me [TS]

00:29:51 ◼   ► mhm they just had thumbnails which were [TS]

00:29:54 ◼   ► yellow words on a black background yet [TS]

00:29:56 ◼   ► with sort of the format of your show [TS]

00:29:58 ◼   ► where you talk about like three things [TS]

00:30:00 ◼   ► just like list go to London to buy a [TS]

00:30:04 ◼   ► house but not really just sign some [TS]

00:30:05 ◼   ► paperwork [TS]

00:30:06 ◼   ► yeah 3 edit emojis into the video well [TS]

00:30:09 ◼   ► you look at the three things that are [TS]

00:30:10 ◼   ► going to worker what you eat were you [TS]

00:30:13 ◼   ► ever looking for serious about those [TS]

00:30:15 ◼   ► being the actual [TS]

00:30:16 ◼   ► nails I always thought those were [TS]

00:30:17 ◼   ► placeholder thumbnails they were just [TS]

00:30:19 ◼   ► the thumbnails that I had because I [TS]

00:30:21 ◼   ► couldn't think of anything [TS]

00:30:22 ◼   ► okay right so like I just put them up [TS]

00:30:24 ◼   ► there and then just left them because i [TS]

00:30:26 ◼   ► didn't really have a strategy and click [TS]

00:30:29 ◼   ► on nails ok but you would you weren't [TS]

00:30:31 ◼   ► thinking like these are actually [TS]

00:30:32 ◼   ► acceptable YouTube thumbnails I mean now [TS]

00:30:33 ◼   ► they have to be left there on those [TS]

00:30:35 ◼   ► original ones for posterity but you [TS]

00:30:38 ◼   ► weren't thinking going forward like I [TS]

00:30:40 ◼   ► can check you can just have a list of [TS]

00:30:42 ◼   ► text on the screen and never really [TS]

00:30:44 ◼   ► crossed my mind is not gonna that's not [TS]

00:30:45 ◼   ► gonna fly in YouTube land like it was [TS]

00:30:47 ◼   ► like this is what i'll just leave [TS]

00:30:49 ◼   ► therefore now because I don't have any [TS]

00:30:51 ◼   ► other ideas like blog 000 also is again [TS]

00:30:55 ◼   ► like not just the naming strategy [TS]

00:30:57 ◼   ► it was just like well I haven't got any [TS]

00:30:59 ◼   ► other ideas for this i'm just gonna put [TS]

00:31:01 ◼   ► it here so I figured I needed a strategy [TS]

00:31:04 ◼   ► and I had people saying to me like all [TS]

00:31:06 ◼   ► this is enticing enough blah blah and [TS]

00:31:09 ◼   ► then I was like clickbait write like [TS]

00:31:12 ◼   ► this is this what I'm supposed to be [TS]

00:31:13 ◼   ► doing here am I supposed to entice [TS]

00:31:15 ◼   ► people in hi how do you do that and [TS]

00:31:18 ◼   ► without you know being clickbait and [TS]

00:31:22 ◼   ► then I was kind of thinking to myself [TS]

00:31:23 ◼   ► well if I'm going to give in to the [TS]

00:31:26 ◼   ► system maybe this is what i need to do [TS]

00:31:29 ◼   ► like this is what i see people do like [TS]

00:31:31 ◼   ► they have to try and entice you in in [TS]

00:31:33 ◼   ► some way to maybe I just need to give in [TS]

00:31:36 ◼   ► to the system i have to say Mike you [TS]

00:31:39 ◼   ► know I i subscribed to youtube channel [TS]

00:31:43 ◼   ► no back back when it was still a secret [TS]

00:31:44 ◼   ► and back before it was cool right yeah [TS]

00:31:48 ◼   ► exactly and when you uploaded your first [TS]

00:31:53 ◼   ► real video I I wasn't quite sure how to [TS]

00:31:57 ◼   ► feel about the fact that you went [TS]

00:31:59 ◼   ► straight for the clickbait easiest of [TS]

00:32:03 ◼   ► the bait yet idols what was your [TS]

00:32:05 ◼   ► original what was your original title i [TS]

00:32:08 ◼   ► went too far [TS]

00:32:09 ◼   ► the taiowa edina left me was the title [TS]

00:32:13 ◼   ► yeah is that that was the title i chose [TS]

00:32:15 ◼   ► right which i will just state for the [TS]

00:32:17 ◼   ► record was suggested by idina I did [TS]

00:32:21 ◼   ► approve said suggestion yet my gear the [TS]

00:32:23 ◼   ► decider here when you can't see can't [TS]

00:32:26 ◼   ► follow this off [TS]

00:32:27 ◼   ► she didn't type it then I type today [TS]

00:32:28 ◼   ► yeah [TS]

00:32:29 ◼   ► you did this you decided to go with this [TS]

00:32:31 ◼   ► so because I didn't left me for a week [TS]

00:32:34 ◼   ► she's in Romania right now and I thought [TS]

00:32:36 ◼   ► this is funny so i did it i think it [TS]

00:32:39 ◼   ► lost about 15 minutes before i added [TS]

00:32:43 ◼   ► some brackets in which i wrote for a [TS]

00:32:45 ◼   ► week but you know what this looks like [TS]

00:32:46 ◼   ► to me this looks like a man who lacks [TS]

00:32:48 ◼   ► the courage of his convictions all I [TS]

00:32:50 ◼   ► definitely didn't have the courage to [TS]

00:32:52 ◼   ► leave down right but that's but that's [TS]

00:32:54 ◼   ► exactly what this title conveys to me [TS]

00:32:56 ◼   ► it's like clickbait do but not but not [TS]

00:32:59 ◼   ► really listening I don't know how to [TS]

00:33:02 ◼   ► title these things in a way that is not [TS]

00:33:05 ◼   ► because like I could say a bunch of [TS]

00:33:06 ◼   ► stuff but it's boring like if I i mean [TS]

00:33:09 ◼   ► i'm either going one of two ways that [TS]

00:33:11 ◼   ► maybe we're going to have an interesting [TS]

00:33:12 ◼   ► enticing pie or are they just going to [TS]

00:33:14 ◼   ► be called vlog episode for right now and [TS]

00:33:18 ◼   ► I need to work out which one of those I [TS]

00:33:20 ◼   ► want to do and I feel like I want to be [TS]

00:33:21 ◼   ► enticing but I went too far [TS]

00:33:24 ◼   ► I went too far and i know i went too far [TS]

00:33:27 ◼   ► which is why I then tried to walk it [TS]

00:33:29 ◼   ► back how do you know that you went too [TS]

00:33:32 ◼   ► far [TS]

00:33:32 ◼   ► how do you how do you know this because [TS]

00:33:33 ◼   ► people told me I went 2-4 did you not [TS]

00:33:36 ◼   ► receive a bunch of happy comments about [TS]

00:33:38 ◼   ► that title [TS]

00:33:39 ◼   ► some people actually thought it was [TS]

00:33:40 ◼   ► funny I actually honestly with before i [TS]

00:33:43 ◼   ► changed it i got as many people thinking [TS]

00:33:46 ◼   ► that it was funny as I did people [TS]

00:33:48 ◼   ► thinking that I shouldn't title at that [TS]

00:33:49 ◼   ► because there were people that were like [TS]

00:33:52 ◼   ► they thought it was funny because I was [TS]

00:33:53 ◼   ► being so outwardly click Beatty who but [TS]

00:33:56 ◼   ► the fact that there were people that [TS]

00:33:57 ◼   ► didn't like it i was like no I don't [TS]

00:33:59 ◼   ► want to do this so I've reversed my [TS]

00:34:01 ◼   ► decision and put the brackets in there [TS]

00:34:04 ◼   ► and I have a little thumbnails of the [TS]

00:34:06 ◼   ► two of us i chose the fun nail because [TS]

00:34:09 ◼   ► it's the two of us laughing and I [TS]

00:34:12 ◼   ► thought that that would counterbalance [TS]

00:34:14 ◼   ► the title but it clearly didn't so I [TS]

00:34:18 ◼   ► shifted the balance back again it's [TS]

00:34:20 ◼   ► really hard [TS]

00:34:22 ◼   ► seriously like the titling is really [TS]

00:34:25 ◼   ► really hard is that iím giving you a [TS]

00:34:28 ◼   ► hard time about this but anyone anyone [TS]

00:34:33 ◼   ► who's never done this trying to pick a [TS]

00:34:36 ◼   ► title for something like this this but [TS]

00:34:38 ◼   ► especially for something when you're [TS]

00:34:39 ◼   ► trying to get attention from people [TS]

00:34:42 ◼   ► it is shockingly difficult because [TS]

00:34:44 ◼   ► that's it right like if all I ever [TS]

00:34:45 ◼   ► wanted was for people that listen to [TS]

00:34:48 ◼   ► this show to watch my videos I will just [TS]

00:34:50 ◼   ► call them vlog episode 3 right because [TS]

00:34:53 ◼   ► those people have made their mind up [TS]

00:34:55 ◼   ► they're gonna watch before they've even [TS]

00:34:57 ◼   ► seen the video come out right lives like [TS]

00:35:00 ◼   ► basically most of the people if not all [TS]

00:35:02 ◼   ► of the people that are subscribe now [TS]

00:35:04 ◼   ► they are people that are familiar with [TS]

00:35:06 ◼   ► my work and we'll watch it based on the [TS]

00:35:09 ◼   ► fact of whether they liked me or not [TS]

00:35:10 ◼   ► right and then they might watch one or [TS]

00:35:13 ◼   ► two of them decide if it's for them and [TS]

00:35:14 ◼   ► then go forward but my whole point of [TS]

00:35:17 ◼   ► doing this is to find new people so i [TS]

00:35:20 ◼   ► need to give it some kind of like [TS]

00:35:22 ◼   ► pizzazz right yeah you're selling the [TS]

00:35:26 ◼   ► sizzle like I've got my guess you gotta [TS]

00:35:28 ◼   ► write ya get like that's what I mean it [TS]

00:35:32 ◼   ► is it is i'm i'm giving you a hard time [TS]

00:35:35 ◼   ► but it is also it's also legitimately [TS]

00:35:39 ◼   ► difficult and i think there's this is [TS]

00:35:41 ◼   ► kind of like people use clickbait [TS]

00:35:46 ◼   ► because it works right and and because [TS]

00:35:50 ◼   ► it gets more people to click on video [TS]

00:35:54 ◼   ► titles and it's like you can have very [TS]

00:35:56 ◼   ► complicated feelings about this and [TS]

00:35:58 ◼   ► that's why i like when I saw that you [TS]

00:35:59 ◼   ► went straight for the clickbait i was a [TS]

00:36:01 ◼   ► bit i like I'm not quite sure how to [TS]

00:36:03 ◼   ► think about this because part of me is [TS]

00:36:05 ◼   ► aware like well if I was starting of log [TS]

00:36:08 ◼   ► from the start I think people who do [TS]

00:36:12 ◼   ► blogs or vlogging like content that [TS]

00:36:15 ◼   ► seems to have some of the highest [TS]

00:36:16 ◼   ► density of clickbait e-type titles and I [TS]

00:36:20 ◼   ► think it's partly because the [TS]

00:36:21 ◼   ► competition in that area is so [TS]

00:36:24 ◼   ► incredibly fierce like there's so many [TS]

00:36:28 ◼   ► people who want to do vlogs that there's [TS]

00:36:30 ◼   ► a bit of an arms race that if you are in [TS]

00:36:32 ◼   ► that category you almost you almost have [TS]

00:36:35 ◼   ► to which is which is why when i look at [TS]

00:36:37 ◼   ► your title with the brackets that pulls [TS]

00:36:39 ◼   ► it back i almost feel like I don't know [TS]

00:36:41 ◼   ► Mike maybe you should just you should [TS]

00:36:42 ◼   ► just embrace the clickbait and raising [TS]

00:36:44 ◼   ► clickbait and try to bring in the [TS]

00:36:47 ◼   ► audience might my thinking now is to [TS]

00:36:50 ◼   ► still I'm still going further towards [TS]

00:36:54 ◼   ► clickbait [TS]

00:36:55 ◼   ► the that is my thinking but I i went at [TS]

00:36:59 ◼   ► the level that this is click Beatty is [TS]

00:37:01 ◼   ► probably the level that I'm going to go [TS]

00:37:02 ◼   ► for but I chose the wrong thing to point [TS]

00:37:05 ◼   ► out okay okay like you're toying with [TS]

00:37:09 ◼   ► people's emotions in your relationship [TS]

00:37:10 ◼   ► and that it's okay i know that that was [TS]

00:37:12 ◼   ► the wrong thing to do right but I'm [TS]

00:37:16 ◼   ► still gonna keep going in this direction [TS]

00:37:18 ◼   ► but in some other way but like I is the [TS]

00:37:23 ◼   ► thing if you told me to try and come up [TS]

00:37:25 ◼   ► with another name for that video in that [TS]

00:37:27 ◼   ► style [TS]

00:37:28 ◼   ► I can't do it that's why it's called [TS]

00:37:30 ◼   ► this because it was the easiest [TS]

00:37:31 ◼   ► clickbait to come up with [TS]

00:37:35 ◼   ► yeah it's so hard to title stuff write [TS]

00:37:37 ◼   ► it click click dating or not clicking [TS]

00:37:39 ◼   ► it's it's shockingly difficult it's it's [TS]

00:37:43 ◼   ► frustrating because like it's one of the [TS]

00:37:44 ◼   ► hardest things and never have I i think [TS]

00:37:48 ◼   ► it's it's really important to have a [TS]

00:37:50 ◼   ► good title like I think the titles [TS]

00:37:52 ◼   ► really matter anybody who pays attention [TS]

00:37:54 ◼   ► to their own user behavior when like [TS]

00:37:56 ◼   ► just watching videos and seeing with the [TS]

00:37:58 ◼   ► algorithm surface like you know the [TS]

00:37:59 ◼   ► titles affect you [TS]

00:38:01 ◼   ► I like they can't not so i would like it [TS]

00:38:04 ◼   ► really does it really does matter trying [TS]

00:38:07 ◼   ► to trying to select something that's [TS]

00:38:09 ◼   ► good i feel like eventually I'm going to [TS]

00:38:13 ◼   ► get into the rhythm sounds like that [TS]

00:38:17 ◼   ► these names will come up just naturally [TS]

00:38:22 ◼   ► for me right like I'll get into a rhythm [TS]

00:38:24 ◼   ► of thinking what can these things [TS]

00:38:26 ◼   ► because and come up with the name at [TS]

00:38:28 ◼   ► some point during the process of making [TS]

00:38:29 ◼   ► it but right now I just haven't got it i [TS]

00:38:33 ◼   ► feel like i've laid the groundwork now [TS]

00:38:35 ◼   ► like I i feel i feel like i understand [TS]

00:38:38 ◼   ► where i want to be going with it like [TS]

00:38:40 ◼   ► from a naming perspective but i haven't [TS]

00:38:43 ◼   ► yet landed on the identification of [TS]

00:38:45 ◼   ► those names who and this is something [TS]

00:38:48 ◼   ► that is going to be I think a bit of a [TS]

00:38:50 ◼   ► struggle for me and again like the [TS]

00:38:52 ◼   ► thumbnails are so hard as well like [TS]

00:38:54 ◼   ► you've got to come up with something [TS]

00:38:55 ◼   ► that is enticing and also where they [TS]

00:38:57 ◼   ► even come from right like I'm trying to [TS]

00:38:59 ◼   ► pull them out of the footage that I shot [TS]

00:39:01 ◼   ► so they're not always of the highest [TS]

00:39:02 ◼   ► resolution because they might be moving [TS]

00:39:05 ◼   ► images right so now I'm thinking out [TS]

00:39:08 ◼   ► why now need to think about taking a [TS]

00:39:10 ◼   ► photo of something as well like as well [TS]

00:39:13 ◼   ► as taking video of something so i get [TS]

00:39:16 ◼   ► like a good photograph to be used like [TS]

00:39:19 ◼   ► this is what this is like part of while [TS]

00:39:22 ◼   ► started doing this process in the first [TS]

00:39:23 ◼   ► place is like the understanding of the [TS]

00:39:25 ◼   ► different type of production a different [TS]

00:39:27 ◼   ► type of creation and this is definitely [TS]

00:39:29 ◼   ► part of that right like trying to work [TS]

00:39:33 ◼   ► out what this is meant to be and and [TS]

00:39:39 ◼   ► again like I really could just do things [TS]

00:39:42 ◼   ► the way that I think they should be done [TS]

00:39:44 ◼   ► but then I'm not being a part of the [TS]

00:39:47 ◼   ► system who write like I'm really trying [TS]

00:39:50 ◼   ► to fit into this system because the way [TS]

00:39:54 ◼   ► that we title stuff it it's so different [TS]

00:39:57 ◼   ► like are the titles for our episodes of [TS]

00:39:59 ◼   ► the show and not meant to entice anyone [TS]

00:40:02 ◼   ► they just so yeah we just pick a funny [TS]

00:40:05 ◼   ► thing that we said that we just put it [TS]

00:40:07 ◼   ► in there or although on very rare [TS]

00:40:10 ◼   ► occasions it is descriptive of the [TS]

00:40:12 ◼   ► content like it whenever we don't book [TS]

00:40:14 ◼   ► club episodes for example it's just the [TS]

00:40:16 ◼   ► title of the book so it kind of [TS]

00:40:18 ◼   ► indicates it's a book club episode but [TS]

00:40:20 ◼   ► most like the tiles are not anything [TS]

00:40:22 ◼   ► that the time was not meant to entice [TS]

00:40:24 ◼   ► anybody and I think you can see on just [TS]

00:40:27 ◼   ► just across a huge number of podcasts [TS]

00:40:29 ◼   ► understood until you start getting into [TS]

00:40:32 ◼   ► the really highly produced shows that [TS]

00:40:36 ◼   ► have teams of people but if you are a [TS]

00:40:40 ◼   ► sort of normal podcast that the titles [TS]

00:40:45 ◼   ► don't matter because the people [TS]

00:40:46 ◼   ► listening are are listening because [TS]

00:40:49 ◼   ► they're interested in the people who are [TS]

00:40:50 ◼   ► doing the podcast right forward for [TS]

00:40:52 ◼   ► whatever reasons they're not intended to [TS]

00:40:54 ◼   ► be I think they're really not able to be [TS]

00:40:57 ◼   ► viral things that you don't have huge [TS]

00:41:01 ◼   ► swings in the number of downloads of an [TS]

00:41:04 ◼   ► episode of a podcast it's relatively [TS]

00:41:07 ◼   ► consistent and I think even if even if [TS]

00:41:10 ◼   ► you and I Mike we sat down were like [TS]

00:41:12 ◼   ► okay what's the what's the click media [TS]

00:41:15 ◼   ► is title we could possibly come up with [TS]

00:41:16 ◼   ► like four 4 episode of a podcast [TS]

00:41:19 ◼   ► especially this kind of podcast there [TS]

00:41:20 ◼   ► there's [TS]

00:41:21 ◼   ► no way even with the highest quality [TS]

00:41:24 ◼   ► weaponized clickbait title that the [TS]

00:41:27 ◼   ► episode is going to go viral because [TS]

00:41:29 ◼   ► that lately it's just not how people [TS]

00:41:30 ◼   ► consume the media I think i'd be willing [TS]

00:41:34 ◼   ► to bet that a pretty large portion of [TS]

00:41:36 ◼   ► the people who hear episodes of podcast [TS]

00:41:38 ◼   ► never even know what the title is [TS]

00:41:40 ◼   ► because it just comes up automatically [TS]

00:41:42 ◼   ► on their playlist is the next thing to [TS]

00:41:44 ◼   ► listen to so that's why the the titles [TS]

00:41:46 ◼   ► for podcasters highly are like a little [TS]

00:41:48 ◼   ► after thought of a will need a title [TS]

00:41:50 ◼   ► let's just whatever let's just pick [TS]

00:41:52 ◼   ► something but it's but that's why it's [TS]

00:41:54 ◼   ► like it is a it is a different game on [TS]

00:41:57 ◼   ► youtube I think I often wonder like I'm [TS]

00:42:01 ◼   ► sure youtube knows but i'd love to see [TS]

00:42:02 ◼   ► some big data analysis on how much can a [TS]

00:42:08 ◼   ► title effect views on a video i'm [TS]

00:42:12 ◼   ► convinced that it matters but i think [TS]

00:42:14 ◼   ► it's an interesting an open question of [TS]

00:42:17 ◼   ► let's say the worst title possible [TS]

00:42:20 ◼   ► versus the best title possible [TS]

00:42:22 ◼   ► what percentage difference range are you [TS]

00:42:25 ◼   ► talking about in views you know is it [TS]

00:42:28 ◼   ► ten percent difference is it two hundred [TS]

00:42:31 ◼   ► percent difference like what I wonder [TS]

00:42:33 ◼   ► what it is you know what like what is [TS]

00:42:36 ◼   ► the theoretical maximum difference that [TS]

00:42:38 ◼   ► the perfect title could make versus the [TS]

00:42:41 ◼   ► worst title there's an answer to that [TS]

00:42:42 ◼   ► question but it might not be a noble [TS]

00:42:44 ◼   ► answer so I'm I see something i'm still [TS]

00:42:47 ◼   ► working through like a I feel like I'm [TS]

00:42:49 ◼   ► getting closer to an idea but right now [TS]

00:42:53 ◼   ► like I obviously have not executed on [TS]

00:42:56 ◼   ► the idea very well this episode of [TS]

00:42:59 ◼   ► cortex is brought to you by hover are [TS]

00:43:02 ◼   ► you listening to this show [TS]

00:43:03 ◼   ► do you want to start a YouTube channel [TS]

00:43:05 ◼   ► like Mike or do you have some other side [TS]

00:43:07 ◼   ► project that you want to begin [TS]

00:43:09 ◼   ► well if you're starting a YouTube [TS]

00:43:11 ◼   ► channel you better also make sure you [TS]

00:43:13 ◼   ► get the dot-com of whatever it is and [TS]

00:43:15 ◼   ► hover is the easiest place to make sure [TS]

00:43:17 ◼   ► that you can do that when you're getting [TS]

00:43:19 ◼   ► that domain name you don't want to have [TS]

00:43:21 ◼   ► to click through pages and pages of [TS]

00:43:24 ◼   ► stuff where the domain name registrar is [TS]

00:43:26 ◼   ► just trying to confuse you or upsell you [TS]

00:43:28 ◼   ► that's not what you want what you want [TS]

00:43:30 ◼   ► is hover you just go in you buy your [TS]

00:43:33 ◼   ► domain [TS]

00:43:34 ◼   ► it's so simple it's so nice and pleasant [TS]

00:43:37 ◼   ► i always say just look at the website of [TS]

00:43:41 ◼   ► however it's a breath of fresh air in [TS]

00:43:43 ◼   ► this industry you have to use them [TS]

00:43:46 ◼   ► forgetting your domain names and one of [TS]

00:43:47 ◼   ► the little touches that I love hover for [TS]

00:43:49 ◼   ► is that they don't make you pay for your [TS]

00:43:51 ◼   ► own privacy when you register domain [TS]

00:43:54 ◼   ► names you have to put in some [TS]

00:43:56 ◼   ► information about where you or your [TS]

00:43:59 ◼   ► business is located and normally [TS]

00:44:01 ◼   ► registrar's make you pay extra money to [TS]

00:44:03 ◼   ► keep that shielded from the public but [TS]

00:44:06 ◼   ► not however they think that's part of [TS]

00:44:07 ◼   ► what buying a domain name is so it's [TS]

00:44:09 ◼   ► just included for free automatically [TS]

00:44:12 ◼   ► nice and simple one less thing to have [TS]

00:44:14 ◼   ► to worry and think about the other nice [TS]

00:44:16 ◼   ► thing about a simple process [TS]

00:44:18 ◼   ► you never know when you're racing [TS]

00:44:19 ◼   ► someone else to get the domain name that [TS]

00:44:21 ◼   ► you want [TS]

00:44:22 ◼   ► that's right you listening to this ad [TS]

00:44:24 ◼   ► right now there's some domain name in [TS]

00:44:27 ◼   ► your head that you've been thinking [TS]

00:44:28 ◼   ► maybe I should buy that you know what if [TS]

00:44:31 ◼   ► you thought of it [TS]

00:44:32 ◼   ► somebody else probably has as well so [TS]

00:44:34 ◼   ► you need to go to hover right now and [TS]

00:44:36 ◼   ► register that domain name before [TS]

00:44:39 ◼   ► somebody else does [TS]

00:44:40 ◼   ► you'll get it fastest with however so [TS]

00:44:43 ◼   ► when you have this perfect domain name [TS]

00:44:45 ◼   ► for your idea go to Harvard calm and use [TS]

00:44:48 ◼   ► the promo code dishwasher at checkout [TS]

00:44:51 ◼   ► save ten percent off your first purchase [TS]

00:44:54 ◼   ► dishwasher not just a robot that makes [TS]

00:44:57 ◼   ► your life easier but also a code for ten [TS]

00:44:59 ◼   ► percent off your first purchase that [TS]

00:45:01 ◼   ► hover thank you so much to hover for [TS]

00:45:03 ◼   ► their support of this show and all of [TS]

00:45:05 ◼   ► real afm actually making the videos has [TS]

00:45:08 ◼   ► been an interesting experience there are [TS]

00:45:10 ◼   ► some things i'm struggling with that i [TS]

00:45:13 ◼   ► think i'm getting better with like audio [TS]

00:45:15 ◼   ► levels which is kind of hilarious [TS]

00:45:16 ◼   ► especially using the iphone like as i am [TS]

00:45:20 ◼   ► the audio can be tricky at the best of [TS]

00:45:24 ◼   ► times to get right up pretty variable [TS]

00:45:26 ◼   ► but i'm i'm working on it and I'm kind [TS]

00:45:29 ◼   ► of working on trying to make that better [TS]

00:45:32 ◼   ► and i'm spending more time like the last [TS]

00:45:34 ◼   ► video I like bounced it out or however [TS]

00:45:36 ◼   ► you call export it played it on my [TS]

00:45:38 ◼   ► iphone blade of headphones i can trying [TS]

00:45:40 ◼   ► to work out what the system is so this [TS]

00:45:43 ◼   ► is another thing where it's like I can't [TS]

00:45:44 ◼   ► judge how long these videos are taken [TS]

00:45:46 ◼   ► because i'm doing way more too [TS]

00:45:48 ◼   ► them and I would be doing in like six [TS]

00:45:50 ◼   ► months time because by then I'll just [TS]

00:45:52 ◼   ► know how to do it right like I don't be [TS]

00:45:54 ◼   ► like yeah i know this is how much have [TS]

00:45:56 ◼   ► to boost the video from outside or [TS]

00:45:57 ◼   ► inside or whatever but i have to say [TS]

00:46:01 ◼   ► like I am loving the process of making [TS]

00:46:04 ◼   ► these videos like even doing things like [TS]

00:46:06 ◼   ► that they're frustrating but like when i [TS]

00:46:08 ◼   ► get to the end of them i feel really [TS]

00:46:09 ◼   ► satisfied you know like I feel like the [TS]

00:46:11 ◼   ► audio in the last video that i published [TS]

00:46:14 ◼   ► the idea left me video was way better [TS]

00:46:17 ◼   ► than any of the others and for my taste [TS]

00:46:19 ◼   ► was was pretty much as good as it was [TS]

00:46:21 ◼   ► gonna be right with what I'm doing and [TS]

00:46:24 ◼   ► it is a necessary audio quality that I'm [TS]

00:46:26 ◼   ► looking for its audio balance think i [TS]

00:46:28 ◼   ► know the fact that because i'm using the [TS]

00:46:29 ◼   ► iphone the audio is not going to sound [TS]

00:46:31 ◼   ► as good as it can sound but i don't [TS]

00:46:33 ◼   ► think that so much of a problem on [TS]

00:46:34 ◼   ► youtube videos to be honest in the style [TS]

00:46:37 ◼   ► that I'm doing them like as long as you [TS]

00:46:38 ◼   ► can hear me clearly i think that's fine [TS]

00:46:41 ◼   ► like it doesn't have to sound like how [TS]

00:46:43 ◼   ► it how my podcast sound no you don't [TS]

00:46:47 ◼   ► need the audio at that at that [TS]

00:46:49 ◼   ► high-level you're better audio is always [TS]

00:46:52 ◼   ► better obviously but your time [TS]

00:46:54 ◼   ► how much does it matter and as as we [TS]

00:46:55 ◼   ► have talked before like the the [TS]

00:46:59 ◼   ► production quality doesn't matter as as [TS]

00:47:03 ◼   ► much as people think it does i want what [TS]

00:47:05 ◼   ► matters is have you created a thing [TS]

00:47:08 ◼   ► that's engaging to watch ID like do you [TS]

00:47:12 ◼   ► know how to cut a video together roughly [TS]

00:47:16 ◼   ► even if you're not doing it in the [TS]

00:47:17 ◼   ► greatest possible way that you can write [TS]

00:47:20 ◼   ► this this is what matters way more to [TS]

00:47:23 ◼   ► our people going to continue to watch a [TS]

00:47:27 ◼   ► video and just going back to one thing [TS]

00:47:28 ◼   ► that you were saying before about how [TS]

00:47:29 ◼   ► are you finding this really satisfying [TS]

00:47:32 ◼   ► process another reason that I think this [TS]

00:47:35 ◼   ► is a great side project for you is that [TS]

00:47:39 ◼   ► this is a this is a side project that [TS]

00:47:41 ◼   ► has a fast feedback loop iteration loop [TS]

00:47:45 ◼   ► and I think it's one of the reasons why [TS]

00:47:47 ◼   ► so many people like to do blogging as a [TS]

00:47:51 ◼   ► product project is because it's the kind [TS]

00:47:52 ◼   ► of thing that if you're getting better [TS]

00:47:54 ◼   ► at it you know you you learn how to do [TS]

00:47:56 ◼   ► with thing you have a skill [TS]

00:47:58 ◼   ► you upload the video you immediately see [TS]

00:48:01 ◼   ► feedback from it and then you can go [TS]

00:48:05 ◼   ► into making the next vlog thinking about [TS]

00:48:07 ◼   ► how that previous one and it can be this [TS]

00:48:08 ◼   ► this loop of fast feedback right and i [TS]

00:48:13 ◼   ► think that's that's an advantage for [TS]

00:48:15 ◼   ► side projects as opposed to something [TS]

00:48:16 ◼   ► where it's like oh you're going to work [TS]

00:48:18 ◼   ► in secrecy for years on on one long [TS]

00:48:21 ◼   ► movie or whatever and then put it out to [TS]

00:48:23 ◼   ► the public and the only get feedback [TS]

00:48:24 ◼   ► then it's a very different experience [TS]

00:48:26 ◼   ► for side projects that have long [TS]

00:48:30 ◼   ► feedback cycles vs side projects that [TS]

00:48:33 ◼   ► have very short very tight feedback [TS]

00:48:36 ◼   ► loops and obviously vlogging is one of [TS]

00:48:38 ◼   ► those one of those things i think that's [TS]

00:48:40 ◼   ► that's why it can feel really addictive [TS]

00:48:43 ◼   ► is because you're always you're in a [TS]

00:48:45 ◼   ► little cycle where you're always looking [TS]

00:48:46 ◼   ► for the next part of it is like you're [TS]

00:48:48 ◼   ► learning a new skill right you've just [TS]

00:48:50 ◼   ► put it up you're getting the feedback [TS]

00:48:51 ◼   ► and you always want to go into the next [TS]

00:48:53 ◼   ► part of that cycle so that's been a lot [TS]

00:48:56 ◼   ► of fun and I've liked seeing what people [TS]

00:48:59 ◼   ► are liking them what they're not liking [TS]

00:49:01 ◼   ► and and kind of trying to cross the [TS]

00:49:04 ◼   ► videos a little bit more right they [TS]

00:49:06 ◼   ► locate people like this part they didn't [TS]

00:49:08 ◼   ► like this part [TS]

00:49:09 ◼   ► so what can I do to make this bit better [TS]

00:49:11 ◼   ► you know and I thought that's been an [TS]

00:49:13 ◼   ► interesting thing and it there's more [TS]

00:49:16 ◼   ► feedback to give then there is with the [TS]

00:49:18 ◼   ► podcast look because people can like [TS]

00:49:21 ◼   ► they can say what they like and don't [TS]

00:49:22 ◼   ► like about what we talked about but [TS]

00:49:24 ◼   ► that's kind of it but with this it's [TS]

00:49:26 ◼   ► like we want to see you talk more about [TS]

00:49:27 ◼   ► these things but also why don't you try [TS]

00:49:29 ◼   ► to weaken this a little bit differently [TS]

00:49:31 ◼   ► or like I really like that thing you to [TS]

00:49:33 ◼   ► visually and maybe you could try and [TS]

00:49:35 ◼   ► make this a little bit better that kind [TS]

00:49:36 ◼   ► of thing [TS]

00:49:37 ◼   ► yeah and again it's it's much more [TS]

00:49:39 ◼   ► easily consumable as a complete project [TS]

00:49:43 ◼   ► even for someone who's not super into it [TS]

00:49:45 ◼   ► but who wants to leave some feedback [TS]

00:49:46 ◼   ► like someone can watch a three-minute or [TS]

00:49:49 ◼   ► four minute video and then leave a [TS]

00:49:51 ◼   ► comment and say like I didn't like this [TS]

00:49:52 ◼   ► I didn't like that right but no one's [TS]

00:49:54 ◼   ► going to listen to a two hour-long [TS]

00:49:55 ◼   ► podcast just to leave some feedback [TS]

00:49:57 ◼   ► about a didn't really like this part [TS]

00:49:59 ◼   ► right it's just like the time commitment [TS]

00:50:01 ◼   ► is vastly different i've also liked the [TS]

00:50:03 ◼   ► production process the kind of the [TS]

00:50:06 ◼   ► rhythm of it the feeling of it so I kind [TS]

00:50:08 ◼   ► of dump all of my footage into final cut [TS]

00:50:10 ◼   ► and [TS]

00:50:12 ◼   ► not making my cuts and pulling out the [TS]

00:50:13 ◼   ► things I think are interesting then I go [TS]

00:50:15 ◼   ► back and I add the music in and then I [TS]

00:50:18 ◼   ► go back and I add any of the Little [TS]

00:50:20 ◼   ► graphics in but what I like is how while [TS]

00:50:23 ◼   ► I'm making it it's feeling better like [TS]

00:50:26 ◼   ► before i've added the music when it's [TS]

00:50:28 ◼   ► just the footage i always think it's [TS]

00:50:30 ◼   ► boring and rubbish every time this has [TS]

00:50:33 ◼   ► happened music does a lot of the heavy [TS]

00:50:35 ◼   ► lifting [TS]

00:50:36 ◼   ► weird right my god any music it doesn't [TS]

00:50:40 ◼   ► matter what it is [TS]

00:50:41 ◼   ► yeah because then as well like I start [TS]

00:50:43 ◼   ► doing fun stuff with the visuals right [TS]

00:50:44 ◼   ► where I'm trying and it's tricky but [TS]

00:50:46 ◼   ► like I'm trying to like match some of [TS]

00:50:48 ◼   ► the visual stuff up with the pace of the [TS]

00:50:50 ◼   ► music and beats of the music and stuff [TS]

00:50:51 ◼   ► like that which is a really hard thing [TS]

00:50:53 ◼   ► to do but like I'm I'm trying to do that [TS]

00:50:55 ◼   ► cuz i really like that in the videos [TS]

00:50:56 ◼   ► that i watch so it's funny to me how [TS]

00:51:00 ◼   ► like I'm getting into this river and [TS]

00:51:02 ◼   ► understanding my own process in that [TS]

00:51:06 ◼   ► like when I'm putting the video together [TS]

00:51:08 ◼   ► it doesn't start to get good until the [TS]

00:51:10 ◼   ► music's there and then in my mind I'm [TS]

00:51:13 ◼   ► like what if I've got the music in and [TS]

00:51:14 ◼   ► it still doesn't feel good [TS]

00:51:16 ◼   ► there's something more fundamentally [TS]

00:51:17 ◼   ► wrong yeah that's that's that is [TS]

00:51:20 ◼   ► definitely that's definitely the case [TS]

00:51:21 ◼   ► when I'm editing the audio from my own [TS]

00:51:24 ◼   ► videos i always have to just just be [TS]

00:51:26 ◼   ► listening to some kind of temp music [TS]

00:51:29 ◼   ► like just I'll just put something on [TS]

00:51:31 ◼   ► repeat while reading the audio because [TS]

00:51:34 ◼   ► I'm aware of that same effect like if I [TS]

00:51:36 ◼   ► don't do this I'm going to cut it way [TS]

00:51:39 ◼   ► too harshly because I think everything [TS]

00:51:41 ◼   ► is just super boring like well actually [TS]

00:51:43 ◼   ► just like listening to any narration [TS]

00:51:45 ◼   ► without the music it just it's just [TS]

00:51:47 ◼   ► wrong and I wonder if it's partly also [TS]

00:51:51 ◼   ► with logs that there's a certain element [TS]

00:51:53 ◼   ► of performance that occurring like [TS]

00:51:57 ◼   ► people just speak differently into a [TS]

00:51:59 ◼   ► camera and I think maybe we're just I [TS]

00:52:02 ◼   ► don't know it like culturally expect if [TS]

00:52:05 ◼   ► it is going to be music underlying when [TS]

00:52:08 ◼   ► a person is talking in a particular way [TS]

00:52:09 ◼   ► and maybe that's why it sounds so weird [TS]

00:52:11 ◼   ► if you don't have anything playing [TS]

00:52:13 ◼   ► underneath but yeah it's it's astounded [TS]

00:52:17 ◼   ► at how any piece of content [TS]

00:52:22 ◼   ► doesn't feel real until you have the [TS]

00:52:25 ◼   ► audio there it just it just feels so [TS]

00:52:28 ◼   ► strange without it i just really like [TS]

00:52:31 ◼   ► that i'm able to have this feeling like [TS]

00:52:34 ◼   ► I've made a thing from out of stuff so [TS]

00:52:37 ◼   ► like all of the all of the shows there's [TS]

00:52:41 ◼   ► just one piece of raw footage which is [TS]

00:52:44 ◼   ► the whole recording right and then i can [TS]

00:52:47 ◼   ► cut that up and I can kind of make a [TS]

00:52:49 ◼   ► thing out of it but there's something [TS]

00:52:51 ◼   ► different in like having 25 video clips [TS]

00:52:54 ◼   ► and moving them around so that make more [TS]

00:52:57 ◼   ► sense in like the flow of the video [TS]

00:52:59 ◼   ► cutting the mop and making one thing out [TS]

00:53:05 ◼   ► of these 25 things get that it's the [TS]

00:53:08 ◼   ► difference between chiseling something [TS]

00:53:10 ◼   ► out of marble or constructing something [TS]

00:53:13 ◼   ► out of lego right and I like the lego [TS]

00:53:15 ◼   ► more [TS]

00:53:16 ◼   ► yeah yeah with the audio you're taking [TS]

00:53:18 ◼   ► the thing and cutting it down and with [TS]

00:53:21 ◼   ► the video you have a wide selection of [TS]

00:53:23 ◼   ► stuff from which are picking some things [TS]

00:53:26 ◼   ► and building a little vlog like that [TS]

00:53:28 ◼   ► even though i think if someone was [TS]

00:53:30 ◼   ► sitting behind you and watching you do [TS]

00:53:32 ◼   ► either of these processes they would [TS]

00:53:33 ◼   ► look very similar but mentally they're [TS]

00:53:36 ◼   ► totally different things [TS]

00:53:37 ◼   ► I want one is entirely about cutting and [TS]

00:53:40 ◼   ► one is entirely about assembling so i [TS]

00:53:44 ◼   ► can see I can see why you would enjoy it [TS]

00:53:46 ◼   ► as a very different experience but I've [TS]

00:53:48 ◼   ► learned a valuable lesson about the [TS]

00:53:50 ◼   ► production that its kind of split into [TS]

00:53:54 ◼   ► three parts and a lot of the time that [TS]

00:53:57 ◼   ► they can take very similar amounts of [TS]

00:54:00 ◼   ► time to get done so what are the three [TS]

00:54:01 ◼   ► parts of assembling of log and I need to [TS]

00:54:03 ◼   ► know maybe I'm going to do this shoot in [TS]

00:54:05 ◼   ► case I have to shoot video editing [TS]

00:54:07 ◼   ► editing video youtube youtube is not [TS]

00:54:12 ◼   ► apart you just upload it mike is really [TS]

00:54:17 ◼   ► using it takes me and right now it is [TS]

00:54:21 ◼   ► taking me an astoundingly long time to [TS]

00:54:24 ◼   ► get the video from export to publish [TS]

00:54:28 ◼   ► like you know and it's like I'm having [TS]

00:54:32 ◼   ► myriad technical problems and and try [TS]

00:54:36 ◼   ► and again like trying to like force this [TS]

00:54:38 ◼   ► web app to do what I wanted to do who I [TS]

00:54:42 ◼   ► really don't understand why there isn't [TS]

00:54:44 ◼   ► a native desktop application where you [TS]

00:54:46 ◼   ► can do all of the annotations and all [TS]

00:54:47 ◼   ► the cards and then just uploaded from [TS]

00:54:49 ◼   ► there directly to YouTube with the [TS]

00:54:50 ◼   ► metadata I don't know why it doesn't [TS]

00:54:52 ◼   ► exist because most of the problems that [TS]

00:54:54 ◼   ► i have in responsiveness in buffering [TS]

00:54:58 ◼   ► and loading is all based on the fact [TS]

00:55:00 ◼   ► that i'm uploading this video before i'm [TS]

00:55:02 ◼   ► adding any of the annotations and cards [TS]

00:55:03 ◼   ► who and I wish there was a way to do [TS]

00:55:06 ◼   ► that locally and then upload that [TS]

00:55:09 ◼   ► information to youtube and I again I'm [TS]

00:55:11 ◼   ► getting better at it i'm learning [TS]

00:55:13 ◼   ► different ways of doing it like but it [TS]

00:55:15 ◼   ► still takes me a long time and also [TS]

00:55:17 ◼   ► based in that is like the coming up with [TS]

00:55:20 ◼   ► the title and and putting in all the [TS]

00:55:22 ◼   ► keywords and let adding it into a [TS]

00:55:25 ◼   ► playlist and all this stuff like it's [TS]

00:55:27 ◼   ► building more and more and more time I [TS]

00:55:29 ◼   ► published because people are like hey [TS]

00:55:31 ◼   ► you should do this thing that everybody [TS]

00:55:32 ◼   ► does which is like creating a playlist [TS]

00:55:34 ◼   ► and adding it to a playlist because [TS]

00:55:35 ◼   ► YouTube refuses to play in any other [TS]

00:55:38 ◼   ► order the one that they set and it's you [TS]

00:55:40 ◼   ► know like all of these things it's like [TS]

00:55:42 ◼   ► building and building and building every [TS]

00:55:43 ◼   ► time so for me right now at least it's [TS]

00:55:46 ◼   ► split into these three parts so i kind [TS]

00:55:49 ◼   ► of think of it as like shooting editing [TS]

00:55:51 ◼   ► distribution and those three parts are [TS]

00:55:54 ◼   ► taking very long times and I know that [TS]

00:55:57 ◼   ► it's going to change like an every video [TS]

00:55:59 ◼   ► will be different [TS]

00:56:00 ◼   ► some videos i will be only shooting for [TS]

00:56:02 ◼   ► like an hour or two depending wondering [TS]

00:56:05 ◼   ► if I'm doing something at home and is [TS]

00:56:06 ◼   ► going to be some more stuff like that [TS]

00:56:07 ◼   ► when I'm kind of just talking are [TS]

00:56:09 ◼   ► showing something those videos take way [TS]

00:56:11 ◼   ► less than half em out in london 48 hours [TS]

00:56:13 ◼   ► and then over that time I'm taking video [TS]

00:56:15 ◼   ► of stuff though I've i have highlighted [TS]

00:56:17 ◼   ► that these are three four me major [TS]

00:56:20 ◼   ► things and they're all going to take a [TS]

00:56:22 ◼   ► substantial amount of time to do because [TS]

00:56:25 ◼   ► this is I only kind of really realize [TS]

00:56:27 ◼   ► this on the last video because prior to [TS]

00:56:30 ◼   ► that I was just thinking shooting and [TS]

00:56:31 ◼   ► editing and then just uploading that if [TS]

00:56:34 ◼   ► you're being serious about it and you're [TS]

00:56:35 ◼   ► really trying to like been to the system [TS]

00:56:39 ◼   ► and like make the system work for you [TS]

00:56:41 ◼   ► there are lots of things that you need [TS]

00:56:42 ◼   ► to kind of pay attention to is it that's [TS]

00:56:45 ◼   ► kind of the way that i'm approaching it [TS]

00:56:46 ◼   ► right now so the YouTube stuff and the [TS]

00:56:48 ◼   ► distribution stuff in the promotion [TS]

00:56:49 ◼   ► stuff is taking a long time especially [TS]

00:56:51 ◼   ► as like I'm working on setting up a [TS]

00:56:53 ◼   ► mailing list because a couple of people [TS]

00:56:55 ◼   ► have asked for that and now realizing [TS]

00:56:57 ◼   ► there's no way to automate this so [TS]

00:56:59 ◼   ► that's going to be another step in the [TS]

00:57:01 ◼   ► publishing process [TS]

00:57:03 ◼   ► see I I think you can see how i [TS]

00:57:07 ◼   ► mentioned a while back like I have a 70 [TS]

00:57:09 ◼   ► Plus item checklists thanks for putting [TS]

00:57:12 ◼   ► up idea haven't built that checklist [TS]

00:57:14 ◼   ► yeah but that's like something i may be [TS]

00:57:16 ◼   ► going to do with the next video that I [TS]

00:57:18 ◼   ► publishes write down all my steps you [TS]

00:57:20 ◼   ► know you should you should really do [TS]

00:57:22 ◼   ► that and you can see now why I like it's [TS]

00:57:24 ◼   ► just a bunch of little switches to flip [TS]

00:57:26 ◼   ► and buttons to press and like oh did I [TS]

00:57:28 ◼   ► add this in here and it's like yes you [TS]

00:57:31 ◼   ► can mentally keep all of that in your [TS]

00:57:34 ◼   ► head but it's gonna be way better if you [TS]

00:57:36 ◼   ► just you just go and get like a [TS]

00:57:38 ◼   ► pre-flight checklist was one of them are [TS]

00:57:39 ◼   ► gonna be like to check the video ends of [TS]

00:57:41 ◼   ► the right time and then i just saved [TS]

00:57:43 ◼   ► myself 45 minutes of waiting for the [TS]

00:57:45 ◼   ► huge ship system to complete its edit [TS]

00:57:48 ◼   ► yeah what I'm one of the items on my [TS]

00:57:50 ◼   ► checklist is to watch the video fully on [TS]

00:57:54 ◼   ► YouTube right after it's been uploaded [TS]

00:57:56 ◼   ► because a surprising amount of times [TS]

00:57:58 ◼   ► I've run into an issue where the audio [TS]

00:58:01 ◼   ► just falls out of sync with the video [TS]

00:58:03 ◼   ► eventually happens like if any warnings [TS]

00:58:06 ◼   ► like this every now and then nothing's [TS]

00:58:08 ◼   ► wrong but it's like hey we think the [TS]

00:58:09 ◼   ► video and audio is out of sync like why [TS]

00:58:11 ◼   ► do you think this [TS]

00:58:12 ◼   ► yeah but I haven't I have never gotten a [TS]

00:58:14 ◼   ► warning but i have often gotten the [TS]

00:58:16 ◼   ► video and audio how to say that was when [TS]

00:58:18 ◼   ► there's a problem here i'm getting your [TS]

00:58:20 ◼   ► warnings that interview that's what it [TS]

00:58:22 ◼   ► is but that's why I like what it's just [TS]

00:58:24 ◼   ► one of those items on the checklist is [TS]

00:58:26 ◼   ► every time i uploaded I I kind of [TS]

00:58:28 ◼   ► mentally want to start filling in all of [TS]

00:58:30 ◼   ► the metadata and doing all of the steps [TS]

00:58:32 ◼   ► while it's uploading because at least [TS]

00:58:33 ◼   ► YouTube does let you do that but I've [TS]

00:58:35 ◼   ► learned from experience like no no don't [TS]

00:58:37 ◼   ► try to fill in any of this ahead of time [TS]

00:58:39 ◼   ► because it's just going to be a huge [TS]

00:58:41 ◼   ► waste if when you actually finally watch [TS]

00:58:43 ◼   ► the video it falls out of sync halfway [TS]

00:58:46 ◼   ► through [TS]

00:58:46 ◼   ► yep it's like then you just wasted 30 [TS]

00:58:49 ◼   ► minutes filling in all of this stuff and [TS]

00:58:52 ◼   ► also protip don't bother with those [TS]

00:58:53 ◼   ► keywords there's no [TS]

00:58:54 ◼   ► you feeling okay good to know you really [TS]

00:58:56 ◼   ► want you to fill them in but you don't [TS]

00:58:57 ◼   ► have to i see I've been filling them [TS]

00:58:59 ◼   ► because I thought it might help get in [TS]

00:59:01 ◼   ► front of people but my understanding [TS]

00:59:03 ◼   ► from some conversations that I've had is [TS]

00:59:06 ◼   ► that those keywords are entirely for the [TS]

00:59:08 ◼   ► benefit of the advertisers bidding on [TS]

00:59:11 ◼   ► the video then I am here that if there [TS]

00:59:14 ◼   ► are no keywords in there that YouTube [TS]

00:59:17 ◼   ► just algorithmically decides what the [TS]

00:59:19 ◼   ► video is about based on the comments [TS]

00:59:20 ◼   ► that people are leaving like it's just [TS]

00:59:22 ◼   ► did it auto generates keywords for [TS]

00:59:25 ◼   ► auctions based on the comments people [TS]

00:59:26 ◼   ► leave so was i I have this in the [TS]

00:59:29 ◼   ► context of a conversation of someone who [TS]

00:59:31 ◼   ► was really convincing me to try to use [TS]

00:59:33 ◼   ► keywords like the longer you talk to the [TS]

00:59:35 ◼   ► more i am hearing I don't need to bother [TS]

00:59:37 ◼   ► with this looking is this is for you [TS]

00:59:40 ◼   ► this is not for me [TS]

00:59:42 ◼   ► so yeah don't bother with those talking [TS]

00:59:43 ◼   ► about advertising i want to share some [TS]

00:59:45 ◼   ► of my numbers if the audience you don't [TS]

00:59:50 ◼   ► you don't normally like to share numbers [TS]

00:59:51 ◼   ► Mike you never want to share the numbers [TS]

00:59:53 ◼   ► about the podcast but you're happy with [TS]

00:59:54 ◼   ► sharing numbers about the youtube [TS]

00:59:55 ◼   ► channel i don't care about these numbers [TS]

00:59:57 ◼   ► right because they're gama go [TS]

00:59:57 ◼   ► right because they're gama go [TS]

01:00:00 ◼   ► yes so this is another thing but if you [TS]

01:00:03 ◼   ► choose system there is two reports [TS]

01:00:05 ◼   ► there's a revenue report an ad rates [TS]

01:00:07 ◼   ► report and they both have different [TS]

01:00:09 ◼   ► numbers on them who I this is another [TS]

01:00:12 ◼   ► thing about YouTube's analytic system [TS]

01:00:14 ◼   ► there's so much data but ninety percent [TS]

01:00:17 ◼   ► of it makes no sense right why are there [TS]

01:00:20 ◼   ► why is there a revenue report and an [TS]

01:00:22 ◼   ► address report and they both have [TS]

01:00:24 ◼   ► different numbers on them [TS]

01:00:25 ◼   ► okay well Mike the difference between [TS]

01:00:27 ◼   ► the ad report and the revenue report is [TS]

01:00:32 ◼   ► the ad report shows how much money was [TS]

01:00:36 ◼   ► actually generated by the ads and then [TS]

01:00:40 ◼   ► the revenue is how much I got right [TS]

01:00:42 ◼   ► there [TS]

01:00:42 ◼   ► the resonator is your fifty five percent [TS]

01:00:47 ◼   ► of the money that was actually generated [TS]

01:00:50 ◼   ► y at x let's take that amount of money [TS]

01:00:52 ◼   ► from me [TS]

01:00:54 ◼   ► oh because they can because they [TS]

01:00:55 ◼   ► successfully completed the ways again I [TS]

01:00:57 ◼   ► i hear Apple people always completed [TS]

01:00:59 ◼   ► like Oh 30 process is like I'd like God [TS]

01:01:03 ◼   ► bird have family member for thirty [TS]

01:01:05 ◼   ► percent let me crazy [TS]

01:01:07 ◼   ► let me share let me share my address [TS]

01:01:10 ◼   ► report some people get the full kind of [TS]

01:01:12 ◼   ► picture and i'll talk about the revenue [TS]

01:01:13 ◼   ► so i have had 14,000 270 estimated [TS]