Cortex

00:00:00 ◼   ► your poor poor poor officemate I don't [TS]

00:00:04 ◼   ► know what you're talking about Mike you [TS]

00:00:06 ◼   ► must crush the wheels of Industry under [TS]

00:00:10 ◼   ► the might of your keys take them down [TS]

00:00:13 ◼   ► these are the rules you have to win [TS]

00:00:15 ◼   ► I only realized after the video went up [TS]

00:00:19 ◼   ► and a lot of people were leaving a bunch [TS]

00:00:21 ◼   ► of comments about my officemate he must [TS]

00:00:24 ◼   ► have been overhearing me do this script [TS]

00:00:26 ◼   ► over and over again I only realized was [TS]

00:00:28 ◼   ► reading those the true strangeness of [TS]

00:00:31 ◼   ► his perspective because he rented the [TS]

00:00:35 ◼   ► office next to mine at some point in the [TS]

00:00:39 ◼   ► summer when I was away and though I [TS]

00:00:43 ◼   ► never see him because i don't have to [TS]

00:00:44 ◼   ► walk past his office he does see my [TS]

00:00:46 ◼   ► office and so he would have walked past [TS]

00:00:49 ◼   ► this empty room with two desks stacked [TS]

00:00:53 ◼   ► on top of each other and no chair and [TS]

00:00:55 ◼   ► nothing inside of it and thought I [TS]

00:00:57 ◼   ► wonder I wonder what's going on in the [TS]

00:00:59 ◼   ► office next door [TS]

00:01:00 ◼   ► I wonder why this storage close it is [TS]

00:01:02 ◼   ► unattended for exactly because why would [TS]

00:01:06 ◼   ► they be tables on top of each other and [TS]

00:01:07 ◼   ► restoring the perfectly reasonable [TS]

00:01:10 ◼   ► assumption and then at some point from [TS]

00:01:13 ◼   ► his perspective the neighbor just shows [TS]

00:01:16 ◼   ► up and is walking through this half [TS]

00:01:19 ◼   ► written script on the rules of power [TS]

00:01:22 ◼   ► constantly at odd hours he never he [TS]

00:01:25 ◼   ► never would have heard me talking about [TS]

00:01:27 ◼   ► anything other than this single topic [TS]

00:01:29 ◼   ► and he would have heard me talking just [TS]

00:01:32 ◼   ► this morning I think doing it again with [TS]

00:01:34 ◼   ► the follow up videos but so this is you [TS]

00:01:37 ◼   ► know whatever is from the start of [TS]

00:01:38 ◼   ► september's until now this is this is [TS]

00:01:41 ◼   ► always heard from next door after being [TS]

00:01:44 ◼   ► in the office on his own for a while [TS]

00:01:46 ◼   ► probably wondering what the deal is with [TS]

00:01:48 ◼   ► the strange room next door and then [TS]

00:01:50 ◼   ► finding out I don't know if he's found [TS]

00:01:52 ◼   ► out [TS]

00:01:52 ◼   ► yeah I don't mean found out as in he [TS]

00:01:54 ◼   ► understands what's occurring I mean [TS]

00:01:55 ◼   ► found out as in like oh this is what's [TS]

00:01:57 ◼   ► next door a crazy person I don't even [TS]

00:01:59 ◼   ► know if you think that was crazy like I [TS]

00:02:02 ◼   ► was it would be scary so we're talking [TS]

00:02:03 ◼   ► about your the rules for rulers video [TS]

00:02:06 ◼   ► yes [TS]

00:02:07 ◼   ► the worst part of this is that this [TS]

00:02:09 ◼   ► isn't even [TS]

00:02:11 ◼   ► a hello I'm cgpgrey talking to you the [TS]

00:02:15 ◼   ► internet video this is a i am a dictator [TS]

00:02:19 ◼   ► and I am Telling You learned dictator [TS]

00:02:22 ◼   ► he's trying to rise up the ranks how to [TS]

00:02:25 ◼   ► control the world [TS]

00:02:26 ◼   ► that's the real problem with this is [TS]

00:02:27 ◼   ► it's not just explaining these things [TS]

00:02:30 ◼   ► you're talking about them is if you're [TS]

00:02:32 ◼   ► already doing them [TS]

00:02:33 ◼   ► yeah it was it was a little bit of the [TS]

00:02:37 ◼   ► screwtape letters like of the senior [TS]

00:02:38 ◼   ► demons talking to the lower level demon [TS]

00:02:41 ◼   ► like this is this is kind of what it was [TS]

00:02:43 ◼   ► and so guess this is why on the last [TS]

00:02:46 ◼   ► episode we had that little bit of a [TS]

00:02:48 ◼   ► discussion about like in your videos [TS]

00:02:50 ◼   ► thinking about the things you're adding [TS]

00:02:52 ◼   ► on the screen as the editor is like a [TS]

00:02:54 ◼   ► separate person I was very aware in [TS]

00:02:57 ◼   ► writing and rewriting this video [TS]

00:03:00 ◼   ► spending a lot of time trying to find [TS]

00:03:02 ◼   ► like what what is the voice and how am I [TS]

00:03:05 ◼   ► actually going to talk through all of [TS]

00:03:07 ◼   ► these things and I did eventually decide [TS]

00:03:10 ◼   ► on on exactly what that was which is the [TS]

00:03:12 ◼   ► best feeling like this is someone who is [TS]

00:03:16 ◼   ► who is instructing an apprentice like [TS]

00:03:19 ◼   ► that's that's the mood that I'm going [TS]

00:03:21 ◼   ► for here that's what I'm going to try to [TS]

00:03:23 ◼   ► achieve when i record the audio and it's [TS]

00:03:27 ◼   ► what people might not realize like when [TS]

00:03:28 ◼   ► i'm actually working through the script [TS]

00:03:30 ◼   ► i am saying it just like that because [TS]

00:03:33 ◼   ► I'm trying to hear how are each of these [TS]

00:03:35 ◼   ► lines going to sound when they're spoken [TS]

00:03:36 ◼   ► so the voice in that video is the voice [TS]

00:03:39 ◼   ► next door to this guy for months [TS]

00:03:43 ◼   ► Saudi listen if you if you have not yet [TS]

00:03:45 ◼   ► watched this video go watch this video [TS]

00:03:47 ◼   ► now because we're going to talk about [TS]

00:03:49 ◼   ► anyone make any sense to you have always [TS]

00:03:50 ◼   ► now I want to know where the idea for [TS]

00:03:53 ◼   ► this one came from because it's it's [TS]

00:03:56 ◼   ► kind of like some of the other stuff [TS]

00:03:58 ◼   ► that you've done like it in that you [TS]

00:04:01 ◼   ► know you've done videos about mares and [TS]

00:04:03 ◼   ► Pope's and kings and things like that so [TS]

00:04:06 ◼   ► there's like there's some links there [TS]

00:04:07 ◼   ► and I guess there's some joke [TS]

00:04:09 ◼   ► geographical ties to it because you're [TS]

00:04:11 ◼   ► talking about controlling countries but [TS]

00:04:13 ◼   ► it feels a little bit different and also [TS]

00:04:16 ◼   ► the presentation was a little bit [TS]

00:04:17 ◼   ► different so where did your original [TS]

00:04:20 ◼   ► idea for this one come from so that [TS]

00:04:22 ◼   ► there's a thing when i look at the [TS]

00:04:26 ◼   ► videos that i make this can be that may [TS]

00:04:29 ◼   ► be a recurring theme in this [TS]

00:04:30 ◼   ► conversation but i often just see what [TS]

00:04:33 ◼   ► they are not like I'm very aware of all [TS]

00:04:36 ◼   ► the things that they leave out and that [TS]

00:04:37 ◼   ► they don't talk about or what I intended [TS]

00:04:39 ◼   ► to do but haven't actually done and so [TS]

00:04:42 ◼   ► for the last us election i was working [TS]

00:04:47 ◼   ► on a video that was a big combination of [TS]

00:04:50 ◼   ► all of the things that are wrong with [TS]

00:04:53 ◼   ► the United States government like the [TS]

00:04:55 ◼   ► mechanisms of the way that it works i [TS]

00:04:57 ◼   ► think the US just happens to have a like [TS]

00:04:59 ◼   ► a a bunch of pieces that individually [TS]

00:05:03 ◼   ► wouldn't be so bad that but like but all [TS]

00:05:05 ◼   ► together add up to be a problem and I [TS]

00:05:09 ◼   ► was working on the script for a while [TS]

00:05:11 ◼   ► and ended up not making it for the last [TS]

00:05:13 ◼   ► election but it was a thing that I kind [TS]

00:05:14 ◼   ► of tinkering on for a while and like a [TS]

00:05:18 ◼   ► big a big video about something about [TS]

00:05:24 ◼   ► like the big-scale picture of the [TS]

00:05:27 ◼   ► structure of politics was always on my [TS]

00:05:29 ◼   ► mind and I ended up reading a bunch of [TS]

00:05:31 ◼   ► books that were around this topic like [TS]

00:05:33 ◼   ► covering it from from different angles [TS]

00:05:35 ◼   ► and at some point maybe two years ago I [TS]

00:05:40 ◼   ► have to look at my book list for out [TS]

00:05:42 ◼   ► precisely what it was but i think about [TS]

00:05:44 ◼   ► two years ago I came across the [TS]

00:05:46 ◼   ► dictators handbook and I felt like ah [TS]

00:05:49 ◼   ► this book is doing a great job of [TS]

00:05:52 ◼   ► synthesizing a bunch of the things that [TS]

00:05:56 ◼   ► have been rolling around in my head and [TS]

00:05:58 ◼   ► and making a coherent picture out of a [TS]

00:06:00 ◼   ► bunch of little pieces of things that i [TS]

00:06:02 ◼   ► wanted to talk about and trying to show [TS]

00:06:04 ◼   ► like a like a way to think about this [TS]

00:06:06 ◼   ► stuff as a theory to explain the actions [TS]

00:06:10 ◼   ► of rulers essentially my original script [TS]

00:06:15 ◼   ► that was entirely about the united [TS]

00:06:16 ◼   ► states that I was tinkering with the [TS]

00:06:19 ◼   ► part about the u.s. like kept getting [TS]

00:06:21 ◼   ► smaller and smaller and smaller and [TS]

00:06:23 ◼   ► smaller which with each draft and each [TS]

00:06:25 ◼   ► time more and more and more about the [TS]

00:06:28 ◼   ► structure of politics took over until [TS]

00:06:31 ◼   ► eventually at some point I realized you [TS]

00:06:32 ◼   ► know what I think this is actually [TS]

00:06:34 ◼   ► better too [TS]

00:06:35 ◼   ► to just do as like an elucidation of the [TS]

00:06:40 ◼   ► ideas in the book and so if you watch [TS]

00:06:43 ◼   ► the video there is one section that [TS]

00:06:47 ◼   ► maybe it's like 15 minutes in but I just [TS]

00:06:49 ◼   ► I just quickly say about how Oh in in a [TS]

00:06:52 ◼   ► in a democracy there's a couple of tools [TS]

00:06:55 ◼   ► you can use to help reduce the number of [TS]

00:06:57 ◼   ► voters need to get into office like you [TS]

00:06:59 ◼   ► can change the voting system you can [TS]

00:07:00 ◼   ► gerrymander the boundaries you can have [TS]

00:07:04 ◼   ► party pretty elections with complicated [TS]

00:07:06 ◼   ► rules that limit who people can people [TS]

00:07:08 ◼   ► can vote for and once the reelection [TS]

00:07:10 ◼   ► rates are super high and the approval [TS]

00:07:12 ◼   ► rates are really low you know that you [TS]

00:07:13 ◼   ► want that paragraph is the only thing [TS]

00:07:16 ◼   ► that's left from what was thousands and [TS]

00:07:18 ◼   ► thousands of words of a different script [TS]

00:07:21 ◼   ► that was focused on the united states [TS]

00:07:23 ◼   ► like it's a funny experience for me to [TS]

00:07:26 ◼   ► watch it and see that that like one [TS]

00:07:29 ◼   ► thing over the space of years thinking [TS]

00:07:33 ◼   ► about a topic like gets smooshed down [TS]

00:07:35 ◼   ► and compressed and something else grows [TS]

00:07:38 ◼   ► around it so that that's the way the [TS]

00:07:40 ◼   ► script looks at from my perspective one [TS]

00:07:43 ◼   ► of my favorite things was watching the [TS]

00:07:45 ◼   ► video and maybe about 20 or 30 minutes [TS]

00:07:48 ◼   ► in something like that and it dawns on [TS]

00:07:50 ◼   ► me that all of these things could apply [TS]

00:07:52 ◼   ► to companies and CEOs and maybe [TS]

00:07:55 ◼   ► references that you call it out at the [TS]

00:07:57 ◼   ► end which is which is awesome but there [TS]

00:07:59 ◼   ► was this moment where I was like oh no [TS]

00:08:01 ◼   ► CEO they're really just dictators yeah [TS]

00:08:08 ◼   ► well to also go with the theme of of [TS]

00:08:12 ◼   ► things left out this video ended up [TS]

00:08:15 ◼   ► being just a just a a really brutal [TS]

00:08:20 ◼   ► thing to make this this turned out to be [TS]

00:08:23 ◼   ► the hardest thing that I have have yet [TS]

00:08:27 ◼   ► written to date previously humans need [TS]

00:08:29 ◼   ► not apply LOL held that mental but this [TS]

00:08:32 ◼   ► one has definitely taken that and taking [TS]

00:08:35 ◼   ► that by quite a quite a wide margin [TS]

00:08:37 ◼   ► because the first drafts of this video [TS]

00:08:42 ◼   ► were fifteen thousand words long and for [TS]

00:08:46 ◼   ► comparison that the final version is [TS]

00:08:48 ◼   ► about [TS]

00:08:48 ◼   ► three thousand words long and it's it's [TS]

00:08:53 ◼   ► because this idea touches on so many [TS]

00:08:57 ◼   ► aspects like like with companies that i [TS]

00:09:01 ◼   ► wanted to talk about all of these these [TS]

00:09:03 ◼   ► different pieces right like how does [TS]

00:09:05 ◼   ► this relate to this how does this relate [TS]

00:09:07 ◼   ► to that and it was very hard to make [TS]

00:09:10 ◼   ► that workable but the the section on [TS]

00:09:13 ◼   ► companies like a very obvious thing to [TS]

00:09:15 ◼   ► think about and it may come up in a [TS]

00:09:20 ◼   ► follow-up video but but the reason I [TS]

00:09:23 ◼   ► didn't talk about companies is because [TS]

00:09:25 ◼   ► there's a there's an unavoidable [TS]

00:09:26 ◼   ► additional piece of information that I'd [TS]

00:09:31 ◼   ► have to talk about if i want to talk [TS]

00:09:32 ◼   ► about companies that I like I had to [TS]

00:09:34 ◼   ► leave out of this first video because it [TS]

00:09:36 ◼   ► was just too much like every time I ran [TS]

00:09:38 ◼   ► the idea past other people when i was [TS]

00:09:40 ◼   ► talking about this project i could see [TS]

00:09:43 ◼   ► like oh this is the moment when i lose [TS]

00:09:45 ◼   ► you so I had to leave it out of this but [TS]

00:09:47 ◼   ► it's this idea of the relationship [TS]

00:09:51 ◼   ► between the ruler and the keys to power [TS]

00:09:55 ◼   ► and how like how replaceable are the [TS]

00:09:59 ◼   ► keys to power and you can end up in [TS]

00:10:01 ◼   ► situations where you have a ruler who [TS]

00:10:04 ◼   ► has a small number of keys but they're [TS]

00:10:07 ◼   ► very highly replaceable right or ruler [TS]

00:10:09 ◼   ► who has a large number of keys but it's [TS]

00:10:12 ◼   ► very difficult to replace them and this [TS]

00:10:15 ◼   ► this is essentially best understood when [TS]

00:10:18 ◼   ► you're thinking about like companies and [TS]

00:10:20 ◼   ► boards of directors that essentially the [TS]

00:10:24 ◼   ► more power a CEO has over the board the [TS]

00:10:27 ◼   ► more the CEO is able to replace the [TS]

00:10:29 ◼   ► members of the board the more leeway [TS]

00:10:32 ◼   ► that CEO has like they have more power [TS]

00:10:35 ◼   ► to just do what they want but if if the [TS]

00:10:39 ◼   ► CEO is not able to replace their board [TS]

00:10:43 ◼   ► members then the CEO is like much more [TS]

00:10:46 ◼   ► beholden to what the board once versus [TS]

00:10:49 ◼   ► what the CEO wants to do feel something [TS]

00:10:51 ◼   ► like the founders advantage is an [TS]

00:10:53 ◼   ► excellent story i don't have actually [TS]

00:10:55 ◼   ► never verified if this is true it just [TS]

00:10:56 ◼   ► it sound so true i have a heart [TS]

00:10:59 ◼   ► I'm not believing it because it's [TS]

00:11:00 ◼   ► related to steve jobs here it's like I [TS]

00:11:02 ◼   ► was wondering how far we go into this [TS]

00:11:04 ◼   ► conversation before he popped up right [TS]

00:11:05 ◼   ► yeah but I i have heard i'll be curious [TS]

00:11:08 ◼   ► to know in the comments if this is true [TS]

00:11:09 ◼   ► or not but I have heard that that on the [TS]

00:11:12 ◼   ► return to apple after Steve Jobs had [TS]

00:11:15 ◼   ► been banished the first time when the [TS]

00:11:16 ◼   ► board had gotten rid of him that one of [TS]

00:11:18 ◼   ► his key negotiating requirements was [TS]

00:11:23 ◼   ► that he was able to pack the board with [TS]

00:11:25 ◼   ► his own cronies and he was able to get [TS]

00:11:27 ◼   ► rid of a bunch of people who are on the [TS]

00:11:28 ◼   ► board of directors and I think that's a [TS]

00:11:31 ◼   ► perfect example of people think of the [TS]

00:11:35 ◼   ► companies like the expression of the [TS]

00:11:36 ◼   ► individual right but it can only be an [TS]

00:11:39 ◼   ► expression of the individual if they're [TS]

00:11:41 ◼   ► very secure in their position of power [TS]

00:11:44 ◼   ► Steve Jobs was no fool coming back to [TS]

00:11:46 ◼   ► apple for me once [TS]

00:11:48 ◼   ► yeah exactly so he he set it up so that [TS]

00:11:51 ◼   ► he was in a position where he was able [TS]

00:11:54 ◼   ► to do whatever he wanted with the [TS]

00:11:56 ◼   ► companies like that's why he was able to [TS]

00:11:58 ◼   ► make decisions that were egregiously [TS]

00:12:02 ◼   ► unpopular sometimes but it's because he [TS]

00:12:05 ◼   ► had control over the board right where [TS]

00:12:09 ◼   ► whereas there are plenty of examples [TS]

00:12:11 ◼   ► where the CEO has essentially no control [TS]

00:12:13 ◼   ► over the board and then the CEO is just [TS]

00:12:15 ◼   ► a puppet right there they're not [TS]

00:12:17 ◼   ► actually like an actor who is [TS]

00:12:19 ◼   ► influencing the direction of the company [TS]

00:12:21 ◼   ► like they can't influence the board so [TS]

00:12:23 ◼   ► the board influences them but this but [TS]

00:12:27 ◼   ► this idea of how replaceable are the key [TS]

00:12:31 ◼   ► supporters it was like one idea too many [TS]

00:12:33 ◼   ► and it ends up bringing in talking about [TS]

00:12:36 ◼   ► companies so I did leave it off but I i [TS]

00:12:38 ◼   ► had to as you mentioned like I had to [TS]

00:12:40 ◼   ► reference it at the end because i did [TS]

00:12:42 ◼   ► just want to call it out like this is [TS]

00:12:44 ◼   ► not just politics i would have been [TS]

00:12:46 ◼   ► almost disappointed if you didn't [TS]

00:12:48 ◼   ► you know yeah because it was it was so [TS]

00:12:50 ◼   ► clear to me when watching it so why was [TS]

00:12:54 ◼   ► it clear to you were you thinking of [TS]

00:12:55 ◼   ► anything in particular just having [TS]

00:12:57 ◼   ► worked in a multinational corporation [TS]

00:12:59 ◼   ► like you can see the idea of the keys [TS]

00:13:03 ◼   ► and like the protection of the keys and [TS]

00:13:05 ◼   ► even from a financial perspective [TS]

00:13:07 ◼   ► right-click the keys are rewarded who [TS]

00:13:10 ◼   ► you know and it's like okay [TS]

00:13:13 ◼   ► see all of this i can see how this is [TS]

00:13:15 ◼   ► layering effect is so you know even even [TS]

00:13:19 ◼   ► down to things like talking about the [TS]

00:13:22 ◼   ► control of the way the money moves [TS]

00:13:26 ◼   ► people and even like now like the [TS]

00:13:27 ◼   ► peasant idea who who are the presents in [TS]

00:13:30 ◼   ► this metaphor Mike I wouldn't even know [TS]

00:13:32 ◼   ► but it's like this kind of staging of [TS]

00:13:36 ◼   ► people in power and financial reward [TS]

00:13:39 ◼   ► that goes from the bottom to the top [TS]

00:13:41 ◼   ► like that is a multinational corporation [TS]

00:13:44 ◼   ► it's one of those things where you know [TS]

00:13:48 ◼   ► sometimes I feel like I'm talking about [TS]

00:13:50 ◼   ► ideas that are almost so obvious it's [TS]

00:13:55 ◼   ► like why even discuss them and i think i [TS]

00:13:59 ◼   ► mentioned last time but this is this [TS]

00:14:00 ◼   ► often happens to me when I'm writing a [TS]

00:14:01 ◼   ► script there's some point where I look [TS]

00:14:03 ◼   ► at it I think why am I even talking [TS]

00:14:04 ◼   ► about this like isn't isn't it obvious [TS]

00:14:07 ◼   ► to say that people in power have people [TS]

00:14:10 ◼   ► who helped them stay in power but I'd i [TS]

00:14:12 ◼   ► do think that like there is real value [TS]

00:14:15 ◼   ► in laying it out in a like a small [TS]

00:14:20 ◼   ► concise simple manner because like I cuz [TS]

00:14:24 ◼   ► i have to cast my mind back to remember [TS]

00:14:26 ◼   ► like I feel like this pulled together [TS]

00:14:28 ◼   ► some ideas that were rolling around in [TS]

00:14:30 ◼   ► my head but it's different to see it [TS]

00:14:32 ◼   ► laid out it's like ah ok [TS]

00:14:34 ◼   ► this makes sense but this makes sense [TS]

00:14:37 ◼   ► now you can see in a company or in a [TS]

00:14:40 ◼   ► business how when someone gets promoted [TS]

00:14:43 ◼   ► they often try to bring their immediate [TS]

00:14:46 ◼   ► subordinates with them right wherever [TS]

00:14:48 ◼   ► they're going you like why would they do [TS]

00:14:50 ◼   ► that it's like this is why they're [TS]

00:14:52 ◼   ► trying to bring their power base up [TS]

00:14:54 ◼   ► together like it's a kind of reward for [TS]

00:14:57 ◼   ► the people who have helped them i think [TS]

00:14:59 ◼   ► it's a really harsh but necessary lesson [TS]

00:15:02 ◼   ► for people to understand who are working [TS]

00:15:04 ◼   ► within businesses like often what the [TS]

00:15:08 ◼   ► people above you want is not what is [TS]

00:15:11 ◼   ► ostensibly good for the whole company [TS]

00:15:14 ◼   ► like they want you to do things that [TS]

00:15:18 ◼   ► make them look good to the people that [TS]

00:15:23 ◼   ► they [TS]

00:15:24 ◼   ► a are keys to I like it'sit's this [TS]

00:15:27 ◼   ► hierarchy that's going up and i think it [TS]

00:15:29 ◼   ► is it's if you can think about that like [TS]

00:15:31 ◼   ► it's in some ways it's not a pleasant [TS]

00:15:35 ◼   ► thought but i find it like an incredibly [TS]

00:15:38 ◼   ► liberating and clarifying thought like [TS]

00:15:42 ◼   ► okay I understand what this structure is [TS]

00:15:45 ◼   ► I think my earliest example of this here [TS]

00:15:48 ◼   ► is in years ago like the first the first [TS]

00:15:51 ◼   ► time I had to face one of these ideas of [TS]

00:15:53 ◼   ► what is the Machine tell you it is [TS]

00:15:55 ◼   ► versus what is the machine actually so I [TS]

00:15:58 ◼   ► went to college primarily to do physics [TS]

00:16:01 ◼   ► at university and though the way courses [TS]

00:16:04 ◼   ► and time happened to work out i ended up [TS]

00:16:06 ◼   ► with a bunch of time in my final year as [TS]

00:16:09 ◼   ► a as a senior in University and I was [TS]

00:16:14 ◼   ► trying to think about what to do and [TS]

00:16:16 ◼   ► this was around the time i was also [TS]

00:16:17 ◼   ► getting interested in economics and had [TS]

00:16:20 ◼   ► a friend of mine who was getting [TS]

00:16:20 ◼   ► interested in economics and the two of [TS]

00:16:22 ◼   ► us sat down and we looked at the course [TS]

00:16:23 ◼   ► load one day and we realized oh hey we [TS]

00:16:26 ◼   ► can actually fit a whole economics minor [TS]

00:16:29 ◼   ► in the last two semesters of our senior [TS]

00:16:32 ◼   ► year right as as we're sitting there in [TS]

00:16:34 ◼   ► junior you're trying to plan out that [TS]

00:16:35 ◼   ► the next year like all this is this is [TS]

00:16:37 ◼   ► really interesting like we can let's [TS]

00:16:39 ◼   ► let's do this right we have the time [TS]

00:16:41 ◼   ► there's nothing else we're going to do [TS]

00:16:43 ◼   ► you might as well like what does it hurt [TS]

00:16:45 ◼   ► to add an additional liner to our to our [TS]

00:16:47 ◼   ► graduation so we intended to do this we [TS]

00:16:50 ◼   ► signed up for all of the classes right [TS]

00:16:53 ◼   ► and we're going to these classes and it [TS]

00:16:55 ◼   ► was like an interesting fun time and me [TS]

00:16:57 ◼   ► and my friend we were doing really well [TS]

00:17:00 ◼   ► in the classes because we had a [TS]

00:17:02 ◼   ► ridiculous unfair advantage which is [TS]

00:17:05 ◼   ► that many of the classes we were taking [TS]

00:17:08 ◼   ► or essentially freshman level classes [TS]

00:17:09 ◼   ► right where to seniors in that in these [TS]

00:17:12 ◼   ► classes and also the way [TS]

00:17:15 ◼   ► economics is structured a lot of the [TS]

00:17:18 ◼   ► really hard stuff like the math are [TS]

00:17:21 ◼   ► specific instances of general cases in [TS]

00:17:26 ◼   ► physics and so basically like if you [TS]

00:17:28 ◼   ► have done a physics degree a lot of the [TS]

00:17:31 ◼   ► hard math and economics is a lot easier [TS]

00:17:34 ◼   ► to do [TS]

00:17:35 ◼   ► just because you you've seen it or [TS]

00:17:37 ◼   ► you've seen something very similar to it [TS]

00:17:39 ◼   ► before so my friend and I were doing [TS]

00:17:41 ◼   ► really well in these classes and then as [TS]

00:17:44 ◼   ► essentially what happens is that the [TS]

00:17:47 ◼   ► head of the economics department gets [TS]

00:17:51 ◼   ► the dean of the university to boot my [TS]

00:17:55 ◼   ► friend and I out of the classes after [TS]

00:17:58 ◼   ► the cutoff of when you could [TS]

00:17:59 ◼   ► theoretically drop classes are like [TS]

00:18:01 ◼   ► we're just rejected from these classes [TS]

00:18:03 ◼   ► and it was it was like so infuriated [TS]

00:18:08 ◼   ► like we couldn't get any reason like why [TS]

00:18:09 ◼   ► did this happen i don't understand why [TS]

00:18:11 ◼   ► this happened [TS]

00:18:12 ◼   ► we're really screwed now because now [TS]

00:18:15 ◼   ► we're part-time students all of a sudden [TS]

00:18:17 ◼   ► right when we plan to be full-time [TS]

00:18:19 ◼   ► students which has all of these effects [TS]

00:18:21 ◼   ► on your funding and where you can live [TS]

00:18:22 ◼   ► on campus like it was a huge problem and [TS]

00:18:25 ◼   ► you know I'm i was rather upset at the [TS]

00:18:28 ◼   ► time and I eventually found out through [TS]

00:18:30 ◼   ► one of the physics professors that the [TS]

00:18:31 ◼   ► reason this occurred is because the [TS]

00:18:33 ◼   ► university had a structure that [TS]

00:18:34 ◼   ► determined how grading curve could be [TS]

00:18:38 ◼   ► used and that my friend and I were [TS]

00:18:41 ◼   ► ruining the curve for the economics [TS]

00:18:44 ◼   ► classes and that we were making that [TS]

00:18:48 ◼   ► class look like they were much worse and [TS]

00:18:51 ◼   ► getting much worse grades and so the [TS]

00:18:53 ◼   ► head of the economics department got rid [TS]

00:18:55 ◼   ► of us because it was bringing down her [TS]

00:18:57 ◼   ► average grade reports up-to-the [TS]

00:19:00 ◼   ► university dean and she had some favors [TS]

00:19:03 ◼   ► that she could pull from him to get a [TS]

00:19:04 ◼   ► thing that's not supposed to happen to [TS]

00:19:05 ◼   ► happen top level was too high you are [TS]

00:19:08 ◼   ► you waiting at Holy the difference [TS]

00:19:10 ◼   ► between the grades of my friend and I [TS]

00:19:11 ◼   ► were getting work too far from the rest [TS]

00:19:13 ◼   ► of the class so we were artificially [TS]

00:19:17 ◼   ► pushing down the grades of the other [TS]

00:19:20 ◼   ► students which then reflected badly on [TS]

00:19:22 ◼   ► the economics chair right and so like [TS]

00:19:25 ◼   ► and so that this was like a really [TS]

00:19:27 ◼   ► eye-opening moment of oh ok this [TS]

00:19:32 ◼   ► university is busy telling me about how [TS]

00:19:35 ◼   ► it is a place of learning [TS]

00:19:37 ◼   ► yes this is where is maybe harshest and [TS]

00:19:39 ◼   ► I there's a huge amount of that that is [TS]

00:19:42 ◼   ► true but if you do learning in the wrong [TS]

00:19:48 ◼   ► way you suddenly discover that there's a [TS]

00:19:51 ◼   ► bunch of kingdoms right there are [TS]

00:19:53 ◼   ► Kingdom's that are defending resources [TS]

00:19:58 ◼   ► that are negotiating for various things [TS]

00:20:00 ◼   ► with each other and that if you end up [TS]

00:20:04 ◼   ► on the wrong side of these things you [TS]

00:20:07 ◼   ► are but upon in this larger system again [TS]

00:20:11 ◼   ► and that was a very very eye-opening [TS]

00:20:14 ◼   ► early example of this to me [TS]

00:20:17 ◼   ► so what what this makes me think of and [TS]

00:20:20 ◼   ► and it's like a harsh reality that the I [TS]

00:20:23 ◼   ► face it's very similar in this is why [TS]

00:20:25 ◼   ► it's so shocking to learn about think [TS]

00:20:27 ◼   ► about any of these things in this way [TS]

00:20:28 ◼   ► from democracy to all the way down to [TS]

00:20:31 ◼   ► education who is that people care about [TS]

00:20:35 ◼   ► themselves more than the thing they're [TS]

00:20:39 ◼   ► supposed to be doing so in this instance [TS]

00:20:43 ◼   ► the professor cared more about her job [TS]

00:20:47 ◼   ► and her grades and how that looked on [TS]

00:20:49 ◼   ► her then you're learning brain for me it [TS]

00:20:55 ◼   ► was like people cared more about their [TS]

00:20:59 ◼   ► own job performance then about the [TS]

00:21:02 ◼   ► customers of the bank right right we're [TS]

00:21:05 ◼   ► doing what's right for the person that [TS]

00:21:08 ◼   ► you know more about their own job [TS]

00:21:10 ◼   ► performance not even necessary the [TS]

00:21:11 ◼   ► bottom line of the company just their [TS]

00:21:13 ◼   ► own personal job performance and I how [TS]

00:21:15 ◼   ► frustrating i used to find that because [TS]

00:21:17 ◼   ► I like to believe in the greater good of [TS]

00:21:20 ◼   ► it all the innocent Michael you know [TS]

00:21:23 ◼   ► like that I thought we were supposed to [TS]

00:21:24 ◼   ► be doing the right thing [TS]

00:21:26 ◼   ► whoo & and that's where like these [TS]

00:21:28 ◼   ► things become harsh and and is that like [TS]

00:21:30 ◼   ► is harshest in your example because it [TS]

00:21:34 ◼   ► is i am a student trying to learn and I [TS]

00:21:38 ◼   ► have been denied the education because [TS]

00:21:42 ◼   ► it makes somebody else look at yeah it's [TS]

00:21:45 ◼   ► finally I am I am the most you know let [TS]

00:21:49 ◼   ► it go kind of person that is possibly [TS]

00:21:51 ◼   ► alive but every once in awhile that's [TS]

00:21:53 ◼   ► still I remember that and I feel like we [TS]

00:21:56 ◼   ► should have gotten that economics minor [TS]

00:21:58 ◼   ► but because of just some like political [TS]

00:21:59 ◼   ► thing [TS]

00:22:00 ◼   ► yeah right as it didn't have like what [TS]

00:22:03 ◼   ► does it matter actually get matters not [TS]

00:22:04 ◼   ► at all it doesn't matter for anything i [TS]

00:22:06 ◼   ► ended up going to graduate school for [TS]

00:22:08 ◼   ► economics anyway like it didn't get [TS]

00:22:10 ◼   ► affected nothing in my life but like [TS]

00:22:12 ◼   ► it's it's just I think sometimes I [TS]

00:22:15 ◼   ► remember it because it's it is that [TS]

00:22:17 ◼   ► facing the like the reality of the thing [TS]

00:22:19 ◼   ► versus the idea of the thing [TS]

00:22:21 ◼   ► yeah and and yeah that's that's what it [TS]

00:22:23 ◼   ► was I don't think that's why people have [TS]

00:22:25 ◼   ► been enjoying this video because it's [TS]

00:22:27 ◼   ► like the mccobb of finding this out is [TS]

00:22:31 ◼   ► exciting and interesting right like I [TS]

00:22:35 ◼   ► think that's what the video seems to be [TS]

00:22:36 ◼   ► doing really well for numbers [TS]

00:22:37 ◼   ► perspective i want to come through those [TS]

00:22:39 ◼   ► numbers in a minute but like you know [TS]

00:22:41 ◼   ► I've seen a lot of people talking really [TS]

00:22:42 ◼   ► positively about the video from an [TS]

00:22:45 ◼   ► enjoyment perspective because it's like [TS]

00:22:47 ◼   ► breaking social norms in a way like the [TS]

00:22:51 ◼   ► things that we expect these people i [TS]

00:22:54 ◼   ► think i think i have a hard time [TS]

00:22:55 ◼   ► conveying is is this idea of i'm not [TS]

00:23:02 ◼   ► being cynical here but I think cynical [TS]

00:23:06 ◼   ► is is a word that sometimes used to [TS]

00:23:07 ◼   ► dismiss a thing but I i feel like i am [TS]

00:23:10 ◼   ► trying to talk about the reality of some [TS]

00:23:14 ◼   ► language might be uncomfortable to [TS]

00:23:16 ◼   ► acknowledge its not cynicism it its [TS]

00:23:18 ◼   ► realism this is what is happening and i [TS]

00:23:23 ◼   ► still like to believe that there are [TS]

00:23:24 ◼   ► jewel parts of this like the people will [TS]

00:23:26 ◼   ► try and get themselves into office [TS]

00:23:28 ◼   ► because they want to be powerful [TS]

00:23:29 ◼   ► marketing you have to have that thing in [TS]

00:23:31 ◼   ► your brain that everybody has the desire [TS]

00:23:34 ◼   ► to want power in the first place but [TS]

00:23:36 ◼   ► there are still people within their [TS]

00:23:37 ◼   ► system that want to do an element of [TS]

00:23:39 ◼   ► good [TS]

00:23:39 ◼   ► yeah it's not saying that like it's all [TS]

00:23:42 ◼   ► bad but there are bad parts of it that [TS]

00:23:45 ◼   ► you have to know to be able to [TS]

00:23:46 ◼   ► understand the good [TS]

00:23:47 ◼   ► yeah it's like if you it is not a [TS]

00:23:51 ◼   ► reputation that there are no good [TS]

00:23:53 ◼   ► politicians and no and nobody's [TS]

00:23:55 ◼   ► intentions are good but it is it is just [TS]

00:23:58 ◼   ► simply trying to acknowledge the [TS]

00:24:01 ◼   ► structure in which people work [TS]

00:24:04 ◼   ► yeah right like and that's it that's a [TS]

00:24:06 ◼   ► different thing from just being cynical [TS]

00:24:09 ◼   ► about the idea of that [TS]

00:24:11 ◼   ► like all politics is terrible and i'm [TS]

00:24:13 ◼   ► not saying that but I what I'm trying to [TS]

00:24:16 ◼   ► say is if you're working in the business [TS]

00:24:18 ◼   ► if you want to go into politics if you [TS]

00:24:22 ◼   ► want to be effective for the right [TS]

00:24:25 ◼   ► reasons you need to understand how this [TS]

00:24:29 ◼   ► works [TS]

00:24:30 ◼   ► yeah there are things you're going to [TS]

00:24:31 ◼   ► need to give up yeah things are going to [TS]

00:24:34 ◼   ► need to give up there's things that [TS]

00:24:35 ◼   ► you're going to need to do and it has 13 [TS]

00:24:38 ◼   ► since like you know that I sometimes [TS]

00:24:40 ◼   ► joke online about like oh being [TS]

00:24:42 ◼   ► president or being King but like I am [TS]

00:24:44 ◼   ► perfectly well aware that have no [TS]

00:24:47 ◼   ► interest in actually doing that because [TS]

00:24:49 ◼   ► i would be no good at the things that [TS]

00:24:51 ◼   ► are required to be in those positions of [TS]

00:24:53 ◼   ► power is not like it's hard to sit down [TS]

00:24:56 ◼   ► and come up with ideas about how things [TS]

00:24:58 ◼   ► could run better almost anybody can do [TS]

00:25:00 ◼   ► that because it's pretty easy to look at [TS]

00:25:02 ◼   ► any structure of power and come up with [TS]

00:25:04 ◼   ► a way that they could do with a better [TS]

00:25:06 ◼   ► yeah but that's a totally different [TS]

00:25:08 ◼   ► question of what would you need to do to [TS]

00:25:13 ◼   ► get into a position where you could [TS]

00:25:16 ◼   ► really actually change the thing that [TS]

00:25:19 ◼   ► you're complaining about like that's a [TS]

00:25:21 ◼   ► totally different question you know and [TS]

00:25:24 ◼   ► i think most people aren't willing to do [TS]

00:25:27 ◼   ► that and and then like and that's the [TS]

00:25:30 ◼   ► way that's the way things are [TS]

00:25:32 ◼   ► but it's I don't view it as a kind of [TS]

00:25:34 ◼   ► cynicism and I i think it's a useful [TS]

00:25:36 ◼   ► thing to think about like the images [TS]

00:25:40 ◼   ► before i came across the dictators [TS]

00:25:41 ◼   ► handbook but even when i was when i was [TS]

00:25:43 ◼   ► working is it [TS]

00:25:44 ◼   ► teacher I was much more aware of the [TS]

00:25:48 ◼   ► power structure of the school and how it [TS]

00:25:51 ◼   ► related to me as a teacher working in [TS]

00:25:54 ◼   ► the school and like there is no doubt [TS]

00:25:56 ◼   ► that thinking about this stuff from one [TS]

00:25:59 ◼   ► level removed made my life way easier [TS]

00:26:02 ◼   ► because i was i was aware of doing [TS]

00:26:05 ◼   ► things like signaling to certain people [TS]

00:26:08 ◼   ► I am NOT interested in promotion like I [TS]

00:26:11 ◼   ► am I am a cog in this machine right this [TS]

00:26:13 ◼   ► is my role I'm happy to be here like i [TS]

00:26:16 ◼   ► am at the bottom level of this i am no [TS]

00:26:19 ◼   ► competition for you [TS]

00:26:21 ◼   ► we're not we're not going for the same [TS]

00:26:22 ◼   ► job like I'm just going to be a physics [TS]

00:26:24 ◼   ► teacher [TS]

00:26:24 ◼   ► that's all I want to do and then [TS]

00:26:27 ◼   ► understanding that the best way for me [TS]

00:26:30 ◼   ► to be left alone is simply never caused [TS]

00:26:34 ◼   ► problems for my managers that's like [TS]

00:26:37 ◼   ► constantly thinking about what did the [TS]

00:26:41 ◼   ► managers need to see how can i do that [TS]

00:26:44 ◼   ► and other stuff is not necessarily as [TS]

00:26:48 ◼   ► important and that's how i'm going to [TS]

00:26:49 ◼   ► fly under the radar [TS]

00:26:50 ◼   ► it's like I can let some stuff go in [TS]

00:26:53 ◼   ► this job if I recognize like ultimately [TS]

00:26:55 ◼   ► what does my manager not care about [TS]

00:26:57 ◼   ► something out of jealous of because i [TS]

00:26:59 ◼   ► knew i needed to be that way to be left [TS]

00:27:01 ◼   ► alone [TS]

00:27:02 ◼   ► I just couldn't keep my mouth shut but [TS]

00:27:04 ◼   ► it's so it's so hard right it's it's so [TS]

00:27:08 ◼   ► hard and it's it's so frustrating and [TS]

00:27:10 ◼   ► you can you can be sitting in a meeting [TS]

00:27:12 ◼   ► and I would definitely have this of [TS]

00:27:14 ◼   ► sitting in a meeting and just reminding [TS]

00:27:16 ◼   ► myself like just keep your mouth shut [TS]

00:27:19 ◼   ► just don't say anything because they're [TS]

00:27:23 ◼   ► like there's no that you have no [TS]

00:27:24 ◼   ► political capital capital here to [TS]

00:27:26 ◼   ► actually do anything you've set that up [TS]

00:27:28 ◼   ► on purpose so that you're not going to [TS]

00:27:30 ◼   ► be conflicting with anybody [TS]

00:27:32 ◼   ► all you want is for this meeting to be [TS]

00:27:34 ◼   ► over and to be in to be back doing your [TS]

00:27:37 ◼   ► side projects as soon as possible [TS]

00:27:39 ◼   ► that's the actual goal right don't don't [TS]

00:27:43 ◼   ► interject I was such a nightmare I had [TS]

00:27:47 ◼   ► two modes in meetings [TS]

00:27:50 ◼   ► mmm i cracked endless jokes mm above in [TS]

00:27:54 ◼   ► a way that I don't in any office such [TS]

00:27:57 ◼   ► situation in life I don't make as many [TS]

00:28:00 ◼   ► jokes is when I would sit in these [TS]

00:28:01 ◼   ► meetings i would just make fun of [TS]

00:28:02 ◼   ► everything [TS]

00:28:03 ◼   ► mmm and/or i would start shouting did [TS]

00:28:07 ◼   ► that with my two modes make jokes start [TS]

00:28:10 ◼   ► shouting because my good Mike [TS]

00:28:12 ◼   ► I couldn't help myself I just know and [TS]

00:28:14 ◼   ► I'm very opinionated and I as much as I [TS]

00:28:17 ◼   ► hated my job I cared about the core of [TS]

00:28:19 ◼   ► it like I had a belief in a thing that I [TS]

00:28:23 ◼   ► was doing because i can't do something [TS]

00:28:25 ◼   ► and the site believed in it something i [TS]

00:28:27 ◼   ► would have just not been able to do at [TS]

00:28:29 ◼   ► all was just like that was how I got in [TS]

00:28:31 ◼   ► my job prior to the marketing job I [TS]

00:28:33 ◼   ► cared about it's so little that used to [TS]

00:28:35 ◼   ► go into the office and do nothing [TS]

00:28:37 ◼   ► I would on 48 hours and I didn't do a [TS]

00:28:41 ◼   ► thing right so do not advise that course [TS]

00:28:45 ◼   ► of action [TS]

00:28:46 ◼   ► today's episode of cortex is brought to [TS]

00:28:49 ◼   ► you in part by tracker smart cars smart [TS]

00:28:52 ◼   ► phones smart homes technology is making [TS]

00:28:55 ◼   ► everything smarter but now we have more [TS]

00:28:58 ◼   ► possessions to lose which makes us feel [TS]

00:29:01 ◼   ► not so smart now is sitting next to me a [TS]

00:29:04 ◼   ► suitcase going on a trip tomorrow when I [TS]

00:29:06 ◼   ► travel I am enclosing fear of losing my [TS]

00:29:10 ◼   ► suitcase [TS]

00:29:11 ◼   ► maybe I somebody takes it maybe I put it [TS]

00:29:13 ◼   ► down and forget about it or maybe it [TS]

00:29:15 ◼   ► just gets lost in the baggage carousel [TS]

00:29:17 ◼   ► system somewhere so i have a tracker in [TS]

00:29:21 ◼   ► my suitcase because it makes losing [TS]

00:29:23 ◼   ► things a thing of the past the tracker [TS]

00:29:26 ◼   ► is a coin-sized device that locates [TS]

00:29:28 ◼   ► misplaced keys wallets bags computers [TS]

00:29:31 ◼   ► even pets in seconds you just pay your [TS]

00:29:33 ◼   ► tracker to your smartphone attach it to [TS]

00:29:35 ◼   ► any item and you can find its precise [TS]

00:29:37 ◼   ► location with a tap of a button [TS]

00:29:39 ◼   ► it's that easy you can even track up to [TS]

00:29:41 ◼   ► 10 devices at once with your fun [TS]

00:29:44 ◼   ► what if you lose your fun right so you [TS]

00:29:45 ◼   ► have set up your trackers and then you [TS]

00:29:48 ◼   ► can find your phone you've lost it [TS]

00:29:49 ◼   ► somewhere at home you just press a [TS]

00:29:50 ◼   ► button on any of your connected tracking [TS]

00:29:52 ◼   ► devices and your phone will play a [TS]

00:29:54 ◼   ► lovely time which is very loud even if [TS]

00:29:57 ◼   ► it's on silent so you always know where [TS]

00:29:59 ◼   ► it is and you can just go and grab it [TS]

00:30:00 ◼   ► over 1.5 million devices registered [TS]

00:30:03 ◼   ► tracker house the largest crowd gps [TS]

00:30:06 ◼   ► network in the world so your life's [TS]

00:30:07 ◼   ► light and will show up on a map [TS]

00:30:09 ◼   ► even if it's miles away all the trackers [TS]

00:30:11 ◼   ► connect to each other and you can help [TS]

00:30:13 ◼   ► locate your items that way the tracker [TS]

00:30:15 ◼   ► app record your lost items last location [TS]

00:30:17 ◼   ► and when another track a user comes [TS]

00:30:19 ◼   ► within a 100 foot range you'll receive a [TS]

00:30:21 ◼   ► GPS update of your items location you [TS]

00:30:24 ◼   ► can also now personalize your trackers [TS]

00:30:26 ◼   ► of a laser engrave message or a custom [TS]

00:30:28 ◼   ► printed image as well I have some lovely [TS]

00:30:30 ◼   ► cortex tracker units that lovely photo [TS]

00:30:32 ◼   ► tracker sent to me and tracker is enable [TS]

00:30:35 ◼   ► bluetooth LE so the battery lasts up to [TS]

00:30:38 ◼   ► a year of tracker you'll never lose your [TS]

00:30:40 ◼   ► possessions again go to the tracker com [TS]

00:30:43 ◼   ► and enter the promo code cortex and [TS]

00:30:45 ◼   ► you'll get a free tracker Bravo unit [TS]

00:30:47 ◼   ► with any purchase that's th e [TS]

00:30:50 ◼   ► tra ck r.com code cortex of any purchase [TS]

00:30:55 ◼   ► to get your free tracker brother thank [TS]

00:30:57 ◼   ► you so much to track their support of [TS]

00:30:59 ◼   ► this show i'm really a fan and also [TS]

00:31:01 ◼   ► given me peace of mind so I don't lose [TS]

00:31:04 ◼   ► my suitcase [TS]

00:31:05 ◼   ► I want to come back to something that [TS]

00:31:07 ◼   ► it's kind of like a little elephant in [TS]

00:31:09 ◼   ► the room was not discussed yet which is [TS]

00:31:10 ◼   ► the fact that this video is 20 minutes [TS]

00:31:12 ◼   ► long [TS]

00:31:12 ◼   ► who this is abnormal there's been one of [TS]

00:31:16 ◼   ► a video on your channel that's that's [TS]

00:31:18 ◼   ► reached kind of over this probably [TS]

00:31:20 ◼   ► around ten minute mark your videos tend [TS]

00:31:22 ◼   ► to be under 10 minutes and that was one [TS]

00:31:24 ◼   ► that you've already mentioned a moment [TS]

00:31:26 ◼   ► ago which is humans need not apply which [TS]

00:31:28 ◼   ► is a 15-minute video which was also a [TS]

00:31:30 ◼   ► pain in the Alps [TS]

00:31:31 ◼   ► yeah and now you've done this one which [TS]

00:31:33 ◼   ► is 20 minutes [TS]

00:31:35 ◼   ► ya los later follow ups which you've [TS]

00:31:38 ◼   ► mentioned now you call out maybe two or [TS]

00:31:41 ◼   ► three of those in the video so i want to [TS]

00:31:45 ◼   ► know like at what point in this process [TS]

00:31:47 ◼   ► did this become a single 20-minute video [TS]

00:31:50 ◼   ► and not like to terminate videos and was [TS]

00:31:55 ◼   ► this decision related in any way to [TS]

00:31:59 ◼   ► youtube seeming preference now for watch [TS]

00:32:02 ◼   ► time overviews boot yeah that's a good [TS]

00:32:07 ◼   ► question [TS]

00:32:07 ◼   ► so for people that don't know typically [TS]

00:32:14 ◼   ► in the history of youtube views of [TS]

00:32:16 ◼   ► thinking the way to get promoted most in [TS]

00:32:19 ◼   ► the algorithm the way to get on the [TS]

00:32:21 ◼   ► front page the way to get the most money [TS]

00:32:22 ◼   ► from your ads was to get the most views [TS]

00:32:25 ◼   ► youtube has pretty much silently changed [TS]

00:32:29 ◼   ► this it's one of these things that as [TS]

00:32:31 ◼   ► I've looked more and more interest there [TS]

00:32:33 ◼   ► there are many things on YouTube that [TS]

00:32:34 ◼   ► just get passed from person to person [TS]

00:32:36 ◼   ► because somebody told someone and then [TS]

00:32:39 ◼   ► it kind of moves out [TS]

00:32:40 ◼   ► yeah busy this is definitely a thing [TS]

00:32:42 ◼   ► that happens which is everybody trying [TS]

00:32:44 ◼   ► to speculate and the game of telephone [TS]

00:32:47 ◼   ► occurs about what the algorithm may or [TS]

00:32:49 ◼   ► may not be doing is very hard to try to [TS]

00:32:51 ◼   ► separate that from what is the algorithm [TS]

00:32:54 ◼   ► actually doing but the current [TS]

00:32:55 ◼   ► agreed-upon consensus is that watch time [TS]

00:32:59 ◼   ► which is the amount of time somebody [TS]

00:33:02 ◼   ► spends watching a video [TS]

00:33:03 ◼   ► is worth more to you then views so what [TS]

00:33:06 ◼   ► a lot of people are doing now is making [TS]

00:33:08 ◼   ► longer videos so you get more minutes [TS]

00:33:11 ◼   ► that can be viewed so it pushes your [TS]

00:33:14 ◼   ► watch time up pushing through the [TS]

00:33:16 ◼   ► algorithm enhances your ad rates and it [TS]

00:33:19 ◼   ► is believed that the YouTube is trying [TS]

00:33:21 ◼   ► to do this to curb [TS]

00:33:23 ◼   ► click click view click bait because [TS]

00:33:25 ◼   ► people will give clickbait I'll to get [TS]

00:33:26 ◼   ► the view you get the number but then [TS]

00:33:28 ◼   ► people start watching within 20 seconds [TS]

00:33:30 ◼   ► because it's actually not what they were [TS]

00:33:31 ◼   ► children and for so watch time and you [TS]

00:33:34 ◼   ► know we talked about this retention [TS]

00:33:35 ◼   ► figures last time to kind of go hand in [TS]

00:33:38 ◼   ► hand that is more indicative of a video [TS]

00:33:41 ◼   ► being worthwhile if somebody is watched [TS]

00:33:44 ◼   ► through the most of it so the watch time [TS]

00:33:46 ◼   ► seems to be the thing that people are [TS]

00:33:47 ◼   ► focusing on so a 20-minute video has a [TS]

00:33:51 ◼   ► higher chance of getting more allotted [TS]

00:33:53 ◼   ► minutes then a four-minute video [TS]

00:33:56 ◼   ► yeah there's a few things that are mixed [TS]

00:34:00 ◼   ► together with the conversation that [TS]

00:34:02 ◼   ► occurs around watch time and actually [TS]

00:34:05 ◼   ► recently just put a ton of data from all [TS]

00:34:07 ◼   ► of my videos into a bunch of [TS]

00:34:09 ◼   ► spreadsheets to try to take a look at [TS]

00:34:11 ◼   ► the data on my own channel and how it [TS]

00:34:12 ◼   ► relates to watch time because precisely [TS]

00:34:14 ◼   ► because of what you said before of [TS]

00:34:16 ◼   ► trying to figure out like how much of [TS]

00:34:18 ◼   ► this is just a rumor [TS]

00:34:20 ◼   ► how much of this is real is there [TS]

00:34:22 ◼   ► anything that I can pull out of my own [TS]

00:34:23 ◼   ► data set to try to get an answer to this [TS]

00:34:26 ◼   ► and this is two questions one of which [TS]

00:34:31 ◼   ► is how much does YouTube promote a video [TS]

00:34:35 ◼   ► if it has a large amount of watch time [TS]

00:34:37 ◼   ► and ultimately I think that's unknowable [TS]

00:34:42 ◼   ► like the the effect of that has I I just [TS]

00:34:46 ◼   ► don't know i can say with an extremely [TS]

00:34:49 ◼   ► high degree of confidence that youtube [TS]

00:34:55 ◼   ► is using watch time as a proxy for video [TS]

00:34:59 ◼   ► quality that that's this is the best [TS]

00:35:02 ◼   ► metric they've come up with to try to [TS]

00:35:05 ◼   ► figure out is is this a video that [TS]

00:35:08 ◼   ► people want to see I think that's [TS]

00:35:11 ◼   ► sensible on Piper let's say i had some [TS]

00:35:14 ◼   ► interesting conversations with some [TS]

00:35:15 ◼   ► people about this [TS]

00:35:16 ◼   ► and I can't come up with a better way to [TS]

00:35:21 ◼   ► eat you need to have some kind of number [TS]

00:35:25 ◼   ► to feed the Machine about about how good [TS]

00:35:28 ◼   ► our videos are our heart or how not good [TS]

00:35:30 ◼   ► our videos watch time seems pretty good [TS]

00:35:34 ◼   ► you know and I've I've lived through the [TS]

00:35:36 ◼   ► various phases where you can see that [TS]

00:35:38 ◼   ► the YouTube algorithm is poorly attuned [TS]

00:35:41 ◼   ► to what is good and it sometimes has [TS]

00:35:44 ◼   ► hilarious results boob apocalypse was a [TS]

00:35:47 ◼   ► few years ago [TS]

00:35:49 ◼   ► we're just some nails with boobs in them [TS]

00:35:52 ◼   ► work everywhere all over youtube for [TS]

00:35:54 ◼   ► like a month because of some tweaks to [TS]

00:35:56 ◼   ► the algorithm and they had like oh god [TS]

00:35:58 ◼   ► who doesn't all right look for the [TS]

00:36:00 ◼   ► terrible thing but you couldn't watch [TS]

00:36:02 ◼   ► any video without seeing that the [TS]

00:36:04 ◼   ► related videos were people who were just [TS]

00:36:07 ◼   ► like reacting to the main video but we [TS]

00:36:09 ◼   ► just put boobs in the thumbnail like i [TS]

00:36:10 ◼   ► used to get this on every single video i [TS]

00:36:12 ◼   ► made for for a couple months before they [TS]

00:36:14 ◼   ► tweak the algorithm around like it so [TS]

00:36:16 ◼   ► it's a really hard problem to solve [TS]

00:36:19 ◼   ► when you also consider that there are [TS]

00:36:21 ◼   ► people who are trying to game the system [TS]

00:36:22 ◼   ► constantly at and so what watch time [TS]

00:36:24 ◼   ► seems reasonable [TS]

00:36:26 ◼   ► now that the thing that I don't know is [TS]

00:36:30 ◼   ► how much does that actually affect the [TS]

00:36:33 ◼   ► video going out to subscribers [TS]

00:36:36 ◼   ► how much does it affect if it gets onto [TS]

00:36:38 ◼   ► the trending part of YouTube or not I [TS]

00:36:40 ◼   ► have no idea and I don't really have any [TS]

00:36:44 ◼   ► ability to now like looking through my [TS]

00:36:47 ◼   ► own data set and trying to do some [TS]

00:36:49 ◼   ► correlations you know against different [TS]

00:36:51 ◼   ► values for like how did how much does [TS]

00:36:52 ◼   ► this seem to affect as correlated verse [TS]

00:36:55 ◼   ► watch time on my videos I can't really [TS]

00:36:57 ◼   ► draw any super strong conclusions that [TS]

00:36:59 ◼   ► there's like an there's an unambiguous [TS]

00:37:01 ◼   ► relationship between watch time on a [TS]

00:37:04 ◼   ► video and how many people view it right [TS]

00:37:07 ◼   ► like how many views how many subscribers [TS]

00:37:09 ◼   ► does it go out to I can't see and [TS]

00:37:11 ◼   ► unambiguously clear relationship between [TS]

00:37:14 ◼   ► those two things there's a second [TS]

00:37:16 ◼   ► question which is due longer videos make [TS]

00:37:20 ◼   ► you more money and i think there's a [TS]

00:37:23 ◼   ► confusion that has occurred here among [TS]

00:37:25 ◼   ► youtube viewers which I actually think [TS]

00:37:27 ◼   ► PewDiePie is no small part responsible [TS]

00:37:28 ◼   ► for this [TS]

00:37:29 ◼   ► he's always making jokes about that you [TS]

00:37:30 ◼   ► know I gotta get the video to 10 minutes [TS]

00:37:31 ◼   ► and I think he's put an idea in people's [TS]

00:37:34 ◼   ► head that the 10-minute number is [TS]

00:37:36 ◼   ► somehow related to youtube red which [TS]

00:37:39 ◼   ► distributes money based on watch time [TS]

00:37:41 ◼   ► and that's that's actually not the case [TS]

00:37:44 ◼   ► youtube red money is distributed to [TS]

00:37:46 ◼   ► everybody in proportion to their watch [TS]

00:37:47 ◼   ► time but when you get a video / 10 [TS]

00:37:52 ◼   ► minutes you can put an ad at the end of [TS]

00:37:54 ◼   ► it not just an ad at the beginning like [TS]

00:37:56 ◼   ► those pre-roll ads that show up you can [TS]

00:37:58 ◼   ► have one at the end [TS]

00:37:59 ◼   ► ok that's why lots of YouTube channels [TS]

00:38:02 ◼   ► are aiming for videos that are 10 [TS]

00:38:03 ◼   ► minutes and one second long is because [TS]

00:38:07 ◼   ► it means they can double up the number [TS]

00:38:09 ◼   ► of ads that potentially show on that [TS]

00:38:12 ◼   ► video how do you feel about that Mike [TS]

00:38:15 ◼   ► such as terrorists i understand it but [TS]

00:38:19 ◼   ► like I don't know it's like in its own [TS]

00:38:22 ◼   ► little way kind of upsetting to me [TS]

00:38:25 ◼   ► it annoys me that it's even a thing the [TS]

00:38:28 ◼   ► last time this happened to me was I put [TS]

00:38:29 ◼   ► up a video the the Q&A video that I did [TS]

00:38:32 ◼   ► I don't know maybe like nine months ago [TS]

00:38:35 ◼   ► now did a Q&A with greater number three [TS]

00:38:37 ◼   ► and i remember thinking that one came up [TS]

00:38:39 ◼   ► to nine minutes long and I was annoyed [TS]

00:38:42 ◼   ► simply by the fact that i found myself [TS]

00:38:44 ◼   ► thinking for a second like should i do [TS]

00:38:46 ◼   ► one more question this Q&A you know to [TS]

00:38:49 ◼   ► stretch it out to 10 minutes i thought [TS]

00:38:50 ◼   ► now like I hate this system controls I [TS]

00:38:53 ◼   ► don't like this like this even the fact [TS]

00:38:55 ◼   ► that this thought is occurring to me [TS]

00:38:56 ◼   ► like irritates me [TS]

00:38:58 ◼   ► I don't even want this to be a [TS]

00:38:59 ◼   ► consideration like I've spent a whole [TS]

00:39:01 ◼   ► bunch of time on the script I think [TS]

00:39:02 ◼   ► these questions flow in an appropriate [TS]

00:39:04 ◼   ► way like no I'm not going to go back in [TS]

00:39:06 ◼   ► and monkey wrench in an additional [TS]

00:39:07 ◼   ► questions we can make my video 10 [TS]

00:39:09 ◼   ► minutes and one second long so there can [TS]

00:39:11 ◼   ► be a second at the end i guess i don't [TS]

00:39:13 ◼   ► blame youtube for this this isn't [TS]

00:39:15 ◼   ► something that I think YouTube is doing [TS]

00:39:17 ◼   ► wrong [TS]

00:39:17 ◼   ► they're doing like the best they can but [TS]

00:39:20 ◼   ► it's everybody else that's the problem [TS]

00:39:22 ◼   ► is like the people who try and gain it [TS]

00:39:24 ◼   ► but funnily enough it relates back a [TS]

00:39:26 ◼   ► little bit to what we were just talking [TS]

00:39:27 ◼   ► about a minute ago [TS]

00:39:28 ◼   ► Lou the people being up in the system [TS]

00:39:30 ◼   ► making it worse for everyone because [TS]

00:39:33 ◼   ► they have their own things that they [TS]

00:39:35 ◼   ► want to try and gain out of it like [TS]

00:39:37 ◼   ► there's someone somewhere who is in [TS]

00:39:39 ◼   ► charge of how much adsense revenue does [TS]

00:39:41 ◼   ► YouTube generator [TS]

00:39:42 ◼   ► quarter and they want to make that [TS]

00:39:45 ◼   ► number go up and it is totally [TS]

00:39:47 ◼   ► reasonable that if you say so you upload [TS]

00:39:50 ◼   ► a video that's an hour-long to youtube [TS]

00:39:53 ◼   ► well it's reasonable to have an ad at [TS]

00:39:55 ◼   ► the beginning and at the end and to have [TS]

00:39:58 ◼   ► an ad in the middle because it's a [TS]

00:39:59 ◼   ► totally reasonable thing if someone is [TS]

00:40:01 ◼   ► on your site for an hour watching some [TS]

00:40:03 ◼   ► content once you can see that point [TS]

00:40:06 ◼   ► there has to be some cut off below which [TS]

00:40:10 ◼   ► you say you're not allowed to have more [TS]

00:40:12 ◼   ► than one ad on this video and and [TS]

00:40:15 ◼   ► whatever that number is you're going to [TS]

00:40:17 ◼   ► always have people ending up like near [TS]

00:40:19 ◼   ► that number up and then feeling like P [TS]

00:40:22 ◼   ► we make it just a little bit longer [TS]

00:40:23 ◼   ► because like that the idea of the cutoff [TS]

00:40:26 ◼   ► is a user-friendly is a [TS]

00:40:28 ◼   ► consumer-friendly thing move but it ends [TS]

00:40:31 ◼   ► up being negative the consumer because [TS]

00:40:33 ◼   ► then you end up with people pushing to [TS]

00:40:36 ◼   ► get to that point right right and here [TS]

00:40:38 ◼   ► here here is a situation where we now [TS]

00:40:39 ◼   ► talk about the power again right [TS]

00:40:42 ◼   ► personally if I was in charge of YouTube [TS]

00:40:46 ◼   ► adsense revenue and I was also [TS]

00:40:49 ◼   ► incredibly secure my position of power [TS]

00:40:51 ◼   ► and didn't actually have to increase [TS]

00:40:53 ◼   ► those numbers i would i would probably [TS]

00:40:56 ◼   ► raise that limit from 10 minutes to 20 [TS]

00:40:58 ◼   ► minutes i think twenty minutes you're [TS]

00:41:00 ◼   ► going to just cut out a lot of videos [TS]

00:41:02 ◼   ► that people could possibly stretch [TS]

00:41:04 ◼   ► I think 10 minutes is just too close to [TS]

00:41:07 ◼   ► the point where a bunch of people can [TS]

00:41:10 ◼   ► stretch it just a little longer to make [TS]

00:41:12 ◼   ► a 1001 and 20 minutes outside of that [TS]

00:41:15 ◼   ► but back in reality land whoever's job [TS]

00:41:19 ◼   ► is it is to be in charge of Adsense [TS]

00:41:21 ◼   ► revenue has to go to their boss and be [TS]

00:41:22 ◼   ► like I would like to decrease quarterly [TS]

00:41:24 ◼   ► revenue by potentially millions of [TS]

00:41:27 ◼   ► dollars that who knows how much and and [TS]

00:41:29 ◼   ► what's your reason for this [TS]

00:41:31 ◼   ► I think it's a slightly better user [TS]

00:41:33 ◼   ► experience is like now get outta here [TS]

00:41:35 ◼   ► this is wrong this is not possible we [TS]

00:41:36 ◼   ► have like you crazy like can you show me [TS]

00:41:39 ◼   ► on paper how much better the user [TS]

00:41:40 ◼   ► experiences like two people even really [TS]

00:41:42 ◼   ► care and like this isn't it never gonna [TS]

00:41:44 ◼   ► happen [TS]

00:41:45 ◼   ► I have a question for you we're going to [TS]

00:41:47 ◼   ► play this game [TS]

00:41:48 ◼   ► ok the cgpgrey channel who is a video is [TS]

00:41:53 ◼   ► a chat is like one of these channels [TS]

00:41:54 ◼   ► whether it has like four people to make [TS]

00:41:55 ◼   ► it [TS]

00:41:56 ◼   ► as for it right and you run it and the [TS]

00:42:00 ◼   ► videos are coming in at nine minutes and [TS]

00:42:02 ◼   ► 30 seconds they keep they keep kind of [TS]

00:42:04 ◼   ► floating around that number nine minutes [TS]

00:42:07 ◼   ► 8 minutes 25 nine minutes 45 to you as [TS]

00:42:11 ◼   ► boss of cgpgrey channel instruct your [TS]

00:42:13 ◼   ► video creators to push to 10 [TS]

00:42:17 ◼   ► ok so now this is a thing we're told [TS]

00:42:20 ◼   ► like the details totally matter and one [TS]

00:42:23 ◼   ► of the questions is like how well is the [TS]

00:42:26 ◼   ► business doing there are many scenarios [TS]

00:42:28 ◼   ► which I might not even have a choice [TS]

00:42:30 ◼   ► about whether to do that or not the [TS]

00:42:32 ◼   ► business is doing perfectly fine [TS]

00:42:34 ◼   ► ok so now that now this is this is [TS]

00:42:36 ◼   ► exactly how i try to arrange my life [TS]

00:42:38 ◼   ► the business is doing perfectly fine and [TS]

00:42:40 ◼   ► if it's all arranged the way great [TS]

00:42:42 ◼   ► industries is arranged which is i'm the [TS]

00:42:44 ◼   ► dude in charge and I have no one to [TS]

00:42:47 ◼   ► answer to [TS]

00:42:48 ◼   ► I would just leave it like a knob it [TS]

00:42:50 ◼   ► would be fine you know you could make [TS]

00:42:51 ◼   ► twenty-five percent more revenue year if [TS]

00:42:54 ◼   ► you ask you'll create as to just to 25 [TS]

00:42:57 ◼   ► seconds more work for each video I would [TS]

00:42:59 ◼   ► still say no under the assumption that [TS]

00:43:01 ◼   ► the business is doing fine and I can [TS]

00:43:03 ◼   ► feel confident saying that because I [TS]

00:43:05 ◼   ► know already that i make a bunch of [TS]

00:43:07 ◼   ► decisions that are like that show which [TS]

00:43:09 ◼   ► witch is which is getting back to your [TS]

00:43:10 ◼   ► very first question about talking about [TS]

00:43:12 ◼   ► the length of this video like is the [TS]

00:43:13 ◼   ► length of this video longer to make more [TS]

00:43:15 ◼   ► money in some ways actually not some [TS]

00:43:19 ◼   ► ways in almost every way that a [TS]

00:43:21 ◼   ► spreadsheet can measure this video is a [TS]

00:43:24 ◼   ► terrible i see it's just like it a [TS]

00:43:27 ◼   ► terrible terrible idea in terms of [TS]

00:43:30 ◼   ► return on investment and in terms of how [TS]

00:43:34 ◼   ► long did it take to make but I also now [TS]

00:43:36 ◼   ► fact-finder's is increasingly thing i [TS]

00:43:38 ◼   ► have to be aware of is how much does it [TS]

00:43:41 ◼   ► cost to make when it's not just me [TS]

00:43:43 ◼   ► working on it anymore and also when [TS]

00:43:45 ◼   ► facing the reality of this video could [TS]

00:43:49 ◼   ► quite easily be to 10 minute videos or [TS]

00:43:52 ◼   ► 35 minute videos like there-there are [TS]

00:43:55 ◼   ► chapter breaks in this video around the [TS]

00:43:58 ◼   ► dictatorship democracies and taxes and [TS]

00:44:01 ◼   ► revolts there's no reason I couldn't [TS]

00:44:03 ◼   ► have made this a three-part series [TS]

00:44:04 ◼   ► especially when you have two more videos [TS]

00:44:06 ◼   ► plan [TS]

00:44:07 ◼   ► yeah well I have [TS]

00:44:08 ◼   ► videos planned anyway like it's going to [TS]

00:44:10 ◼   ► be it's going to be more stuff coming [TS]

00:44:11 ◼   ► down the road so it is not like it would [TS]

00:44:13 ◼   ► be feel like an artificial splits you [TS]

00:44:17 ◼   ► know it's it's a it's a weird thing to [TS]

00:44:19 ◼   ► look at this and to know for a fact that [TS]

00:44:21 ◼   ► the way my business runs i could [TS]

00:44:23 ◼   ► essentially have tripled the [TS]

00:44:25 ◼   ► profitability of this video for not very [TS]

00:44:28 ◼   ► much work and I chose not to this is one [TS]

00:44:31 ◼   ► of the great things about working for [TS]

00:44:33 ◼   ► yourself is that you can make decisions [TS]

00:44:35 ◼   ► based on taste that is it is so it is so [TS]

00:44:39 ◼   ► true i I'm actually I've had it I've had [TS]

00:44:41 ◼   ► a number of decisions like this that [TS]

00:44:43 ◼   ► happened to come up in the past couple [TS]

00:44:44 ◼   ► weeks where there's a question about [TS]

00:44:46 ◼   ► should i do with thing the thing is [TS]

00:44:50 ◼   ► obviously a good business decision but I [TS]

00:44:53 ◼   ► don't feel good about doing the thing as [TS]

00:44:56 ◼   ► I guess what i am the CEO and the board [TS]

00:44:59 ◼   ► of directors of my own company so i [TS]

00:45:01 ◼   ► don't have to do this it is a freeing [TS]

00:45:04 ◼   ► feeling to know that you can do like you [TS]

00:45:06 ◼   ► know one of the very basic things for us [TS]

00:45:08 ◼   ► is the sponsors that we turned down [TS]

00:45:11 ◼   ► yeah yeah companies that I know will [TS]

00:45:14 ◼   ► give me maybe more money than some of [TS]

00:45:16 ◼   ► the companies that we work with just [TS]

00:45:17 ◼   ► because they really want to get their [TS]

00:45:19 ◼   ► word out that we just say it's not going [TS]

00:45:21 ◼   ► to work i even things like when we have [TS]

00:45:23 ◼   ► a perfectly valid companies but we have [TS]

00:45:26 ◼   ► another company that were working with [TS]

00:45:28 ◼   ► that sells the same product it's not [TS]

00:45:31 ◼   ► about that there's a contractual thing [TS]

00:45:33 ◼   ► in place we just try not to mix the [TS]

00:45:35 ◼   ► message because it doesn't make sense [TS]

00:45:36 ◼   ► for us because we think it's confusing [TS]

00:45:38 ◼   ► to our listeners exactly exactly and [TS]

00:45:41 ◼   ► that's and that's the kind of thing that [TS]

00:45:42 ◼   ► when you're working for yourself you can [TS]

00:45:44 ◼   ► make those decisions [TS]

00:45:46 ◼   ► it is on the list of things that are [TS]

00:45:48 ◼   ► beneficial that working for yourself [TS]

00:45:49 ◼   ► being able to turn down stuff that you [TS]

00:45:53 ◼   ► don't feel good about is very high on [TS]

00:45:55 ◼   ► that list even if it doesn't make [TS]

00:45:57 ◼   ► business sense and perhaps especially [TS]

00:45:59 ◼   ► when it doesn't make business sense and [TS]

00:46:02 ◼   ► and this video is is one of those cases [TS]

00:46:07 ◼   ► just so crystal-clear people are looking [TS]

00:46:13 ◼   ► at this video from the perspective of it [TS]

00:46:16 ◼   ► seems like it's three sections it could [TS]

00:46:19 ◼   ► have been broken up into three sections [TS]

00:46:20 ◼   ► why didn't you do that but but from my [TS]

00:46:23 ◼   ► perspective what I'm looking at is I had [TS]

00:46:28 ◼   ► a thing that was fifteen thousand words [TS]

00:46:30 ◼   ► that would have been an hour and 20 [TS]

00:46:32 ◼   ► minutes long if recorded and what I [TS]

00:46:35 ◼   ► tried to pull out of it was which three [TS]

00:46:41 ◼   ► sections go together as a cohesive group [TS]

00:46:47 ◼   ► and which three sections makes sense as [TS]

00:46:50 ◼   ► a as a place to start when talking about [TS]

00:46:52 ◼   ► this stuff and it's like that's why this [TS]

00:46:56 ◼   ► video is is 20 minutes [TS]

00:46:58 ◼   ► like it'sit's not 20 minutes because i [TS]

00:47:01 ◼   ► was aiming for a watch time point it's [TS]

00:47:04 ◼   ► certainly not 20 minutes because I would [TS]

00:47:07 ◼   ► make more money on that like the [TS]

00:47:08 ◼   ► spreadsheets definitely tell me the [TS]

00:47:11 ◼   ► terrible financial decision but its [TS]

00:47:13 ◼   ► twenty minutes because it feels like [TS]

00:47:15 ◼   ► this is a cohesive group on a topic that [TS]

00:47:23 ◼   ► is important to me that I think unifies [TS]

00:47:28 ◼   ► a lot of the other things that i have [TS]

00:47:30 ◼   ► talked about and so I want these two go [TS]

00:47:34 ◼   ► together and they have ended up being 20 [TS]

00:47:37 ◼   ► minutes but that it is a part is a [TS]

00:47:40 ◼   ► process of cutting 220 it is not [TS]

00:47:43 ◼   ► remotely a process of building 220 [TS]

00:47:47 ◼   ► today's episode of cortex is also [TS]

00:47:49 ◼   ► brought to you by blue apron blu-ray [TS]

00:47:51 ◼   ► transmission is to make incredible home [TS]

00:47:53 ◼   ► cooking accessible to everyone [TS]

00:47:56 ◼   ► whilst also supporting a more [TS]

00:47:57 ◼   ► sustainable food system setting the [TS]

00:47:59 ◼   ► highest standards for ingredients and [TS]

00:48:02 ◼   ► building a community of home chefs for [TS]

00:48:04 ◼   ► less than ten dollars a meal blue a [TS]

00:48:06 ◼   ► printer / seasonal recipes along with [TS]

00:48:08 ◼   ► fresh high-quality ingredients to make [TS]

00:48:10 ◼   ► delicious home-cooked meals each meal [TS]

00:48:13 ◼   ► comes with a step-by-step easy-to-follow [TS]

00:48:15 ◼   ► recipe card and proportion ingredients [TS]

00:48:18 ◼   ► that can be prepared in 40 minutes or [TS]

00:48:20 ◼   ► less [TS]

00:48:20 ◼   ► you can customize your recipes each week [TS]

00:48:22 ◼   ► based on your dietary preferences and [TS]

00:48:24 ◼   ► choose the delivery option that fits [TS]

00:48:26 ◼   ► your needs [TS]

00:48:27 ◼   ► there's no we commitment you only get [TS]

00:48:29 ◼   ► the deliveries when you want them and [TS]

00:48:31 ◼   ► blue apron delivers to ninety-nine [TS]

00:48:33 ◼   ► percent of the content [TS]

00:48:34 ◼   ► to us blue apron knows that when you [TS]

00:48:36 ◼   ► cook with fresh ingredients that support [TS]

00:48:38 ◼   ► a more sustainable food system you can [TS]

00:48:41 ◼   ► make incredible meals and blue apron [TS]

00:48:43 ◼   ► sets the highest quality standards for [TS]

00:48:44 ◼   ► their community of artisanal suppliers [TS]

00:48:47 ◼   ► family-owned farms fisheries and ranches [TS]

00:48:49 ◼   ► research shows that cooking together [TS]

00:48:51 ◼   ► build strong family bonds and blew it [TS]

00:48:54 ◼   ► from families cook nearly three times [TS]

00:48:56 ◼   ► more often now these services like blue [TS]

00:48:59 ◼   ► a problem they not only give you the [TS]

00:49:02 ◼   ► recipes and they give you the food and [TS]

00:49:03 ◼   ► everything is easy to prepare by giving [TS]

00:49:05 ◼   ► you this stuff and you cooking more more [TS]

00:49:07 ◼   ► from with fresh ingredients you're going [TS]

00:49:09 ◼   ► to learn skills you're going to learn [TS]

00:49:11 ◼   ► how to cook x better you're going to [TS]

00:49:13 ◼   ► learn how to chop why easier it's going [TS]

00:49:15 ◼   ► to be way easier for you and way more [TS]

00:49:17 ◼   ► fun every time you cook whatever you're [TS]

00:49:20 ◼   ► cooking the blue apron meal or not and [TS]

00:49:21 ◼   ► that is an invaluable thing that this [TS]

00:49:23 ◼   ► service provides new recipes are created [TS]

00:49:26 ◼   ► by blue aprons culinary team and are not [TS]

00:49:28 ◼   ► repeated in a year you can cut stuff [TS]

00:49:30 ◼   ► like crispy chicken Milanese with warm [TS]

00:49:33 ◼   ► Brussels sprouts celery and potato salad [TS]

00:49:36 ◼   ► and roasted pork steamed buns with black [TS]

00:49:38 ◼   ► garlic mayonnaise and spicy cabbage slaw [TS]

00:49:42 ◼   ► check out this week's menu and get three [TS]

00:49:44 ◼   ► meals free with free shipping by going [TS]

00:49:47 ◼   ► to blue apron dot-com / cortex you'll [TS]

00:49:50 ◼   ► love how good it feels and tastes to [TS]

00:49:53 ◼   ► create incredible home-cooked meals of [TS]

00:49:55 ◼   ► blue Abram so don't wait visit blue [TS]

00:49:57 ◼   ► apron dot-com / cortex and we thank you [TS]

00:49:59 ◼   ► apron for their support of this show and [TS]

00:50:01 ◼   ► really FM blue apron a better way to [TS]

00:50:04 ◼   ► cook [TS]

00:50:05 ◼   ► I have a theory move about this video [TS]

00:50:08 ◼   ► that I i will share shortly but i have a [TS]

00:50:11 ◼   ► question asked you first [TS]

00:50:13 ◼   ► ok question is how long did this script [TS]

00:50:16 ◼   ► take like from when it was serious not [TS]

00:50:20 ◼   ► from one house of the video that it was [TS]

00:50:22 ◼   ► previously like from when you decided [TS]

00:50:24 ◼   ► i'm making this video about this topic [TS]

00:50:27 ◼   ► and when you start writing script yes [TS]

00:50:29 ◼   ► that that's pretty clear [TS]

00:50:30 ◼   ► I can pinpoint for you exactly when this [TS]

00:50:33 ◼   ► script started to dominate and ruin my [TS]

00:50:36 ◼   ► life which was essentially right when I [TS]

00:50:39 ◼   ► came back from summer vacation so that [TS]

00:50:44 ◼   ► would have been the very end of august [TS]

00:50:47 ◼   ► or the beginning [TS]

00:50:47 ◼   ► of September that that is when it [TS]

00:50:49 ◼   ► started to turn into like this is the [TS]

00:50:51 ◼   ► only thing I am working on constantly so [TS]

00:50:54 ◼   ► we're looking at about two to three [TS]

00:50:55 ◼   ► months on this [TS]

00:50:57 ◼   ► yeah roughly I guess gotta yes this was [TS]

00:51:01 ◼   ► the end of october yeah I guess that's [TS]

00:51:02 ◼   ► about right [TS]

00:51:03 ◼   ► probably closer to two because I now [TS]

00:51:06 ◼   ► have this interesting phase where the [TS]

00:51:07 ◼   ► animators working on things as well but [TS]

00:51:10 ◼   ► yeah closer to two months than three [TS]

00:51:12 ◼   ► alright so let's say it's 22 months of [TS]

00:51:14 ◼   ► work what does the average time that a [TS]

00:51:18 ◼   ► script takes to complete [TS]

00:51:19 ◼   ► okay well this is this is the thing i [TS]

00:51:21 ◼   ► have a hard time answering because in [TS]

00:51:25 ◼   ► general i say like it it takes his [TS]

00:51:27 ◼   ► script six weeks to go from start to [TS]

00:51:32 ◼   ► finish but that is almost always [TS]

00:51:35 ◼   ► implicitly that I'm like I'm working on [TS]

00:51:37 ◼   ► other things in the middle like I often [TS]

00:51:38 ◼   ► work on it for say like two or three [TS]

00:51:40 ◼   ► weeks and then I intentionally put it [TS]

00:51:42 ◼   ► aside for a little bit and then I come [TS]

00:51:43 ◼   ► back and try to work on it again and i'm [TS]

00:51:46 ◼   ► working on multiple things and so I have [TS]

00:51:51 ◼   ► a very hard time coming up with the [TS]

00:51:53 ◼   ► number for this script because it was [TS]

00:51:56 ◼   ► just a thing that my family is the where [TS]

00:52:00 ◼   ► was just constantly on my mind and so I [TS]

00:52:07 ◼   ► I couldn't even possibly begin to put a [TS]

00:52:09 ◼   ► number on how much time I have spent on [TS]

00:52:12 ◼   ► this and how much time i have i have [TS]

00:52:14 ◼   ► written and discarded and written again [TS]

00:52:16 ◼   ► enormously long drafts trying to figure [TS]

00:52:19 ◼   ► out a way to approach this topic so i [TS]

00:52:21 ◼   ► have no number for you Mike [TS]

00:52:23 ◼   ► so this one but like much but kinda [TS]

00:52:25 ◼   ► maquina and trying to drive from this [TS]

00:52:27 ◼   ► which you've done perfectly for me is [TS]

00:52:29 ◼   ► that this one was abnormally hard and [TS]

00:52:32 ◼   ► tricky and difficult to complete in a [TS]

00:52:34 ◼   ► way that the script usually aren't like [TS]

00:52:36 ◼   ► this your home was way harder [TS]

00:52:38 ◼   ► yeah i'm usually frustrated by every [TS]

00:52:39 ◼   ► script i work on but like this one was [TS]

00:52:42 ◼   ► difficult to the point where it was [TS]

00:52:44 ◼   ► impacting my health difficult like just [TS]

00:52:47 ◼   ► anecdotally I think maybe since since I [TS]

00:52:51 ◼   ► think the video before America box just [TS]

00:52:54 ◼   ► in our conversations I've known [TS]

00:52:56 ◼   ► something about every video that you put [TS]

00:52:59 ◼   ► out since then [TS]

00:53:00 ◼   ► I knew nothing about this one other than [TS]

00:53:03 ◼   ► the fact day was killing you [TS]

00:53:04 ◼   ► who and that was an interesting data [TS]

00:53:06 ◼   ► point for me to highlight how much you [TS]

00:53:09 ◼   ► hated this video is that he didn't [TS]

00:53:11 ◼   ► really want to talk about it and that [TS]

00:53:13 ◼   ► was a very interesting to me just to see [TS]

00:53:15 ◼   ► that so from from the history of this [TS]

00:53:17 ◼   ► show and the things that you said in the [TS]

00:53:19 ◼   ► past I think listeners will be well [TS]

00:53:20 ◼   ► aware of the fact and especially the [TS]

00:53:22 ◼   ► settlers of catan video is the mean here [TS]

00:53:25 ◼   ► that you will put a script to bed if it [TS]

00:53:29 ◼   ► is killing you who you didn't do that [TS]

00:53:32 ◼   ► with this one a my theory is that it's [TS]

00:53:36 ◼   ► because of the animator you're totally [TS]

00:53:39 ◼   ► wrong there [TS]

00:53:40 ◼   ► sorry Mike that's that can you see where [TS]

00:53:42 ◼   ► i was driving at that like it changed [TS]

00:53:45 ◼   ► your business in a certain way because [TS]

00:53:47 ◼   ► you decided to have assets that enables [TS]

00:53:49 ◼   ► and she working on it anymore it was too [TS]

00:53:51 ◼   ► late [TS]

00:53:51 ◼   ► yeah it's my Terry it totally wrong [TS]

00:53:54 ◼   ► couldn't be going at like that there's [TS]

00:53:57 ◼   ► an interesting conversation to be had [TS]

00:53:59 ◼   ► about how having an animator has has [TS]

00:54:01 ◼   ► changed my business quite a lot but that [TS]

00:54:04 ◼   ► is totally wrong [TS]

00:54:05 ◼   ► yeah I knew there was but I had as much [TS]

00:54:08 ◼   ► chance of being right is being run on [TS]

00:54:10 ◼   ► this one I can see why you were thinking [TS]

00:54:13 ◼   ► that and I did because I knew this was [TS]

00:54:15 ◼   ► going to be such a nightmare and it was [TS]

00:54:16 ◼   ► going to be really long i was having the [TS]

00:54:19 ◼   ► animator just work on generic stuff way [TS]

00:54:22 ◼   ► ahead of time like a look we're going to [TS]

00:54:23 ◼   ► need some dictators we're gonna need [TS]

00:54:25 ◼   ► some Kings are going to need some [TS]

00:54:26 ◼   ► Thrones and some tanks like I don't [TS]

00:54:28 ◼   ► exactly know where any of its going to [TS]

00:54:29 ◼   ► go but like just start dry we that we [TS]

00:54:33 ◼   ► can use all of these pieces later but [TS]

00:54:35 ◼   ► had this script not come together at [TS]

00:54:38 ◼   ► some point I would have just abandon [TS]

00:54:40 ◼   ► that we would have just put it on ice [TS]

00:54:41 ◼   ► well you know we'll come back to this at [TS]

00:54:43 ◼   ► some point you know it was a drawing of [TS]

00:54:46 ◼   ► a guy with a crown on it isn't going to [TS]

00:54:47 ◼   ► go to waste on the CB great channel like [TS]

00:54:49 ◼   ► it's going to come up at some point so I [TS]

00:54:52 ◼   ► don't feel that way then I don't know [TS]

00:54:53 ◼   ► why you kept this one going i said [TS]

00:54:56 ◼   ► before i found this topic personally [TS]

00:55:00 ◼   ► important and unifying of a bunch of the [TS]

00:55:03 ◼   ► other things that i have discussed this [TS]

00:55:05 ◼   ► video is at the base of why a lot of the [TS]

00:55:08 ◼   ► other things i have complained about [TS]

00:55:10 ◼   ► in my videos are the way they are right [TS]

00:55:12 ◼   ► and I i don't know i think people often [TS]

00:55:20 ◼   ► in arguments get way too focused on the [TS]

00:55:25 ◼   ► details like they get bogged down in the [TS]

00:55:28 ◼   ► details of individuals and lose sight of [TS]

00:55:32 ◼   ► the structure and so this to me feels [TS]

00:55:34 ◼   ► like I'm I have two ideas that I'm [TS]

00:55:37 ◼   ► trying to convey here but like one of [TS]

00:55:39 ◼   ► them that i think is so important is [TS]

00:55:42 ◼   ► like listen people you're intense focus [TS]

00:55:47 ◼   ► on the ruler is misplaced that use is an [TS]

00:55:52 ◼   ► important like it's not that it's not [TS]

00:55:54 ◼   ► important but it's an incredible amount [TS]

00:55:57 ◼   ► of energy being devoted to the wrong [TS]

00:56:01 ◼   ► thing when you're talking about problems [TS]

00:56:04 ◼   ► i can like all the action is one level [TS]

00:56:07 ◼   ► down and I think that's a that's an [TS]

00:56:09 ◼   ► important idea to convey and I i have [TS]

00:56:14 ◼   ► seen in personal conversations that when [TS]

00:56:16 ◼   ► I have been able to turn someone's mind [TS]

00:56:20 ◼   ► on this topic just as like i was saying [TS]

00:56:23 ◼   ► before I found it personally freeing in [TS]

00:56:25 ◼   ► some ways with with regards to working [TS]

00:56:27 ◼   ► within an organization i have found that [TS]

00:56:30 ◼   ► has the same effect on other people like [TS]

00:56:32 ◼   ► if i can i can turn your mind from [TS]

00:56:35 ◼   ► thinking about these problems as related [TS]

00:56:37 ◼   ► to individuals instead as problems that [TS]

00:56:42 ◼   ► fall out of the structure i think that [TS]

00:56:46 ◼   ► understanding is is beneficial i think [TS]

00:56:48 ◼   ► it makes the world less confusing and [TS]

00:56:50 ◼   ► much more understandable [TS]

00:56:51 ◼   ► it makes perfect sense like I can say it [TS]

00:56:54 ◼   ► just like it [TS]

00:56:55 ◼   ► ok it doesn't make perfect sense [TS]

00:56:57 ◼   ► actually I understand why you wanted to [TS]

00:56:59 ◼   ► make it I just can't understand why you [TS]

00:57:02 ◼   ► stuck with it because it goes against so [TS]

00:57:04 ◼   ► many of your kind of underlying [TS]

00:57:06 ◼   ► principles of the way that you conduct [TS]

00:57:09 ◼   ► yourself in business [TS]

00:57:10 ◼   ► it was ok well what principles do you [TS]

00:57:14 ◼   ► think it contradicts right it just it [TS]

00:57:16 ◼   ► completely shattered the spreadsheets [TS]

00:57:18 ◼   ► yeah which is one [TS]

00:57:20 ◼   ► and it consumed your entire life [TS]

00:57:24 ◼   ► Lou you couldn't work on anything else [TS]

00:57:26 ◼   ► who and it made you sad you know because [TS]

00:57:32 ◼   ► you always say write like it's something [TS]

00:57:33 ◼   ► that I admire that it you want you work [TS]

00:57:37 ◼   ► the amount you want to work and you [TS]

00:57:39 ◼   ► don't work anymore than that right like [TS]

00:57:41 ◼   ► it's like it kind of rolled up defining [TS]

00:57:43 ◼   ► thing about the way that gray industries [TS]

00:57:45 ◼   ► run is that it is not that you you don't [TS]

00:57:48 ◼   ► want to work every minute of the day [TS]

00:57:50 ◼   ► yeah what the things you know you want [TS]

00:57:53 ◼   ► the amount that you need to work this [TS]

00:57:55 ◼   ► was way more than that [TS]

00:57:57 ◼   ► yeah but you know at there's 2.0 l one [TS]

00:58:04 ◼   ► of which is I think people often get [TS]

00:58:05 ◼   ► distracted by the fact that i like [TS]

00:58:08 ◼   ► metrics I like spreadsheets but i always [TS]

00:58:11 ◼   ► use them as as guidelines they're not [TS]

00:58:14 ◼   ► laws like I i am i am not beholden to [TS]

00:58:16 ◼   ► the spreadsheet so the fact that a video [TS]

00:58:19 ◼   ► breaks the spreadsheet i feel like well [TS]

00:58:22 ◼   ► this is this is I'm i have set up my [TS]

00:58:25 ◼   ► whole business so that i can do this [TS]

00:58:27 ◼   ► exact thing that is like this is not a [TS]

00:58:29 ◼   ► problem that video doesn't make sense in [TS]

00:58:32 ◼   ► terms of like roi on my hours right and [TS]

00:58:36 ◼   ► then the second thing is this [TS]

00:58:38 ◼   ► I couldn't let go if I even wanted to [TS]

00:58:42 ◼   ► write it was it just this is one of [TS]

00:58:45 ◼   ► those moments where like my brain would [TS]

00:58:47 ◼   ► never have let this go like well i guess [TS]

00:58:51 ◼   ► i guess i'm just gonna plow through this [TS]

00:58:53 ◼   ► i can't I guess I'm just gonna have [TS]

00:58:55 ◼   ► weeks where I keep waking up in the [TS]

00:58:57 ◼   ► middle of the night thinking about the [TS]

00:58:58 ◼   ► thing and writing down notes and trying [TS]

00:59:00 ◼   ► to figure out how it goes [TS]

00:59:01 ◼   ► I I I feel like I'm in some sense had no [TS]

00:59:05 ◼   ► choice but to plow through and finish [TS]

00:59:08 ◼   ► this video i just don't think I could [TS]

00:59:09 ◼   ► have let it go anyway so even though it [TS]

00:59:11 ◼   ► destroyed my theory [TS]

00:59:13 ◼   ► I'm kind of happy to hear this because [TS]

00:59:15 ◼   ► like not that I didn't think this about [TS]

00:59:18 ◼   ► you but it's nice to know that like the [TS]

00:59:22 ◼   ► creation that the desire to create the [TS]

00:59:25 ◼   ► thing is still there you know even [TS]

00:59:28 ◼   ► though you've been successful what you [TS]

00:59:29 ◼   ► do for so long [TS]

00:59:31 ◼   ► that like that the up like the [TS]

00:59:33 ◼   ► overwhelming desire to make the thing [TS]

00:59:35 ◼   ► still exists even though you have the [TS]

00:59:39 ◼   ► ability to just make good stuff right [TS]

00:59:41 ◼   ► that doesn't do this to you who you [TS]

00:59:44 ◼   ► could have just said this is too hard [TS]

00:59:45 ◼   ► i'm going to work on one of the other [TS]

00:59:47 ◼   ► ideas I have [TS]

00:59:48 ◼   ► yes I'd the business needs to keep [TS]

00:59:50 ◼   ► running like a can't can't do this like [TS]

00:59:52 ◼   ► this is too much you could have very [TS]

00:59:54 ◼   ► easily done that but you didn't you [TS]

00:59:56 ◼   ► decided like I have this thing that I [TS]

00:59:57 ◼   ► really care about that currently is [TS]

00:59:57 ◼   ► really care about that currently is [TS]

01:00:00 ◼   ► the money pit but i really want to make [TS]

01:00:02 ◼   ► it so I'm gonna make it and then like [TS]

01:00:04 ◼   ► that i don't know there's something that [TS]

01:00:05 ◼   ► then couples up because considering how [TS]

01:00:07 ◼   ► much money or your opportunity this [TS]

01:00:10 ◼   ► video cost you [TS]

01:00:12 ◼   ► it would make more sense to split into [TS]

01:00:14 ◼   ► two videos but you didn't do that like I [TS]

01:00:17 ◼   ► don't know this is something about that [TS]

01:00:18 ◼   ► is it's nice to just to see I feel like [TS]

01:00:23 ◼   ► I need to say something really robotic [TS]

01:00:25 ◼   ► now to pull you back like bleep bloop [TS]

01:00:27 ◼   ► doesn't compute [TS]

01:00:28 ◼   ► are you getting here like flowers in [TS]

01:00:31 ◼   ► your eyes at this moment look like it's [TS]

01:00:32 ◼   ► nothing you can do now that this out [TS]

01:00:34 ◼   ► there the ideas out there run away from [TS]

01:00:35 ◼   ► you look at me I'm a tortured artist who [TS]

01:00:38 ◼   ► he would i'm at just you know I really [TS]

01:00:43 ◼   ► was this day without for your head in [TS]

01:00:45 ◼   ► your hands a few times yeah it was it [TS]

01:00:47 ◼   ► was terrible it was really terrible i [TS]

01:00:49 ◼   ► was looking at the numbers of this video [TS]

01:00:51 ◼   ► and as of the time of recording you've [TS]

01:00:55 ◼   ► broke two million views on this video [TS]

01:00:57 ◼   ► which is awesome congratulations thank [TS]

01:01:00 ◼   ► you start looking at the other numbers [TS]

01:01:02 ◼   ► in your channel and they're so large [TS]

01:01:03 ◼   ► right they're all in the millions and I [TS]

01:01:06 ◼   ► started thinking about viral videos like [TS]

01:01:11 ◼   ► viral videos they usually seven-figure [TS]

01:01:13 ◼   ► view videos right sometimes more than [TS]

01:01:16 ◼   ► yours [TS]

01:01:17 ◼   ► sometimes just the level of yours and I [TS]

01:01:20 ◼   ► wanted like if virality from plays in [TS]

01:01:25 ◼   ► two [TS]

01:01:26 ◼   ► cgpgrey videos anymore like they not [TS]

01:01:29 ◼   ► just all viral videos and like if all [TS]

01:01:31 ◼   ► videos of viral or any really wild hook [TS]

01:01:34 ◼   ► right when everyone's super no one is ya [TS]

01:01:38 ◼   ► think that there is that is totally an [TS]

01:01:44 ◼   ► interesting question and like are you [TS]

01:01:49 ◼   ► just in the viral video business with [TS]

01:01:53 ◼   ► the I I i have started to think about it [TS]

01:01:55 ◼   ► in a different way a guy used to very [TS]

01:01:57 ◼   ► much think about my videos as viral [TS]

01:01:59 ◼   ► videos but i think at some point they're [TS]

01:02:05 ◼   ► just things that I make write something [TS]

01:02:08 ◼   ► about viral illness is a question of [TS]

01:02:11 ◼   ► of outlier pneus like you think of viral [TS]

01:02:16 ◼   ► as a person has ever as a regular [TS]

01:02:19 ◼   ► YouTube channel and then they make a [TS]

01:02:20 ◼   ► video and it goes really crazy and it's [TS]

01:02:23 ◼   ► an order of magnitude larger than [TS]

01:02:25 ◼   ► anything else or or what I actually have [TS]

01:02:28 ◼   ► a perfect example of someone who has [TS]

01:02:31 ◼   ► regularly highview numbers who recently [TS]

01:02:33 ◼   ► had a viral video which is Casey nice [TS]

01:02:37 ◼   ► that he dripped generally gets whatever [TS]

01:02:39 ◼   ► is now tue 23 million views [TS]

01:02:42 ◼   ► you know in indio and then he did that [TS]

01:02:45 ◼   ► video about was it to buy airlines still [TS]

01:02:47 ◼   ► haven't come around watching it 21 [TS]

01:02:48 ◼   ► thousand-dollar first-class airline [TS]

01:02:50 ◼   ► seats which you need to watch it's [TS]

01:02:51 ◼   ► fantastic and probably it's a 24 million [TS]

01:02:54 ◼   ► views right i think of the word i think [TS]

01:02:59 ◼   ► of the word viral is going to mean [TS]

01:03:01 ◼   ► something and there's it has to be [TS]

01:03:03 ◼   ► something about outlier status my [TS]

01:03:05 ◼   ► country that's his most viewed video [TS]

01:03:08 ◼   ► right for that like I'm not surprised [TS]

01:03:11 ◼   ► that it is and it's a month old [TS]

01:03:14 ◼   ► yeah but that's viral illness right he [TS]

01:03:17 ◼   ► did I pick my place he had a bunch of [TS]

01:03:19 ◼   ► really popular videos you know any yeah [TS]

01:03:22 ◼   ► but I think Casey's Casey nice dad's [TS]

01:03:24 ◼   ► career is sort of similar like in that [TS]

01:03:26 ◼   ► he started out making viral videos and [TS]

01:03:29 ◼   ► now he just makes blog that routinely [TS]

01:03:31 ◼   ► get millions of you every day of the [TS]

01:03:34 ◼   ► week virality is relative [TS]

01:03:37 ◼   ► I think there's a way to think about [TS]

01:03:39 ◼   ► that yeah and I i have a hard time [TS]

01:03:44 ◼   ► thinking about the metrics from my own [TS]

01:03:48 ◼   ► videos like what is this successful [TS]

01:03:50 ◼   ► video what is not a successful video and [TS]

01:03:52 ◼   ► part of it is this idea that like I [TS]

01:03:54 ◼   ► don't make viral videos like my videos [TS]

01:03:59 ◼   ► have relatively similar numbers the ones [TS]

01:04:02 ◼   ► that have numbers that are much larger [TS]

01:04:04 ◼   ► are generally much older right which you [TS]

01:04:07 ◼   ► should expect and so like I don't eat [TS]

01:04:11 ◼   ► even though i'm getting pretty big [TS]

01:04:13 ◼   ► numbers that if they happen to a random [TS]

01:04:15 ◼   ► youtube channel you would definitely say [TS]

01:04:17 ◼   ► like that is a viral video but i'm not [TS]

01:04:19 ◼   ► i'm not sure that they can be described [TS]

01:04:22 ◼   ► as viral video so I don't think that's [TS]

01:04:24 ◼   ► really what I [TS]

01:04:25 ◼   ► do I think it did it depends on like [TS]

01:04:28 ◼   ► your definition of such like a few [TS]

01:04:29 ◼   ► numbers of what you're looking for then [TS]

01:04:31 ◼   ► you don't make viral videos anymore [TS]

01:04:33 ◼   ► because all of your videos very large [TS]

01:04:36 ◼   ► number two number but it's like what if [TS]

01:04:38 ◼   ► it's how they get around right like that [TS]

01:04:42 ◼   ► they're everywhere posted on website [TS]

01:04:44 ◼   ► something and that still happens to you [TS]

01:04:46 ◼   ► like the videos stretch outside of your [TS]

01:04:50 ◼   ► subscription base by a huge margin is [TS]

01:04:52 ◼   ► that five reality you know so like that [TS]

01:04:54 ◼   ► it depends on your definition of it [TS]

01:04:56 ◼   ► which there isn't one [TS]

01:04:57 ◼   ► you know anyhow like that was just it [TS]

01:04:59 ◼   ► was just a thing that I wondered because [TS]

01:05:01 ◼   ► at a certain point like they're not [TS]

01:05:05 ◼   ► thought of as being viral by you anymore [TS]

01:05:06 ◼   ► because they're just this is just what [TS]

01:05:08 ◼   ► you do like two million few videos right [TS]

01:05:12 ◼   ► but it's but it's more important that [TS]

01:05:13 ◼   ► they are there within an order of [TS]

01:05:15 ◼   ► magnitude of each other all of them [TS]

01:05:17 ◼   ► right yeah that could be there aren't [TS]

01:05:19 ◼   ► really any outliers and I think they're [TS]

01:05:21 ◼   ► in my mind that's that's what it is [TS]

01:05:25 ◼   ► because the video that the videos that [TS]

01:05:28 ◼   ► have been the outliers in the past and [TS]

01:05:31 ◼   ► not anymore because time has made that [TS]

01:05:35 ◼   ► not so much like the difference between [TS]

01:05:37 ◼   ► the UK like the UK video can explain and [TS]

01:05:40 ◼   ► humans need not apply those videos which [TS]

01:05:43 ◼   ► were the standouts over time have become [TS]

01:05:44 ◼   ► less exceptional because other videos [TS]

01:05:47 ◼   ► are catching up to them [TS]

01:05:48 ◼   ► yeah but if I if I look back on because [TS]

01:05:52 ◼   ► i just put together a spreadsheet which [TS]

01:05:53 ◼   ► has all of this data actually if I if I [TS]

01:05:55 ◼   ► look back on the 2011 time in my career [TS]

01:05:59 ◼   ► which is when I was just getting started [TS]

01:06:03 ◼   ► the variance in the videos is very high [TS]

01:06:06 ◼   ► yes right like so like my first video I [TS]