The Talk Show

00:00:00 ◼   ► mark government so we haven't we've never spoken before right yeah that's [TS]

00:00:03 ◼   ► right we haven't spoken before [TS]

00:00:06 ◼   ► for those who don't know Mark is what you have a title this reporter i mean [TS]

00:00:13 ◼   ► ago senior writer but I report that it managed all sorts of senior editor 9 to [TS]

00:00:20 ◼   ► 5 Mac how long have you been running from 9 to 5 Mac since right when the [TS]

00:00:28 ◼   ► first iPad was announced it can give or take a couple weeks that so early 2010 [TS]

00:00:33 ◼   ► about four years right and you are only 11 years old [TS]

00:00:38 ◼   ► yes exactly eleven years old now about double that so twenty are you really [TS]

00:00:43 ◼   ► know how old are you [TS]

00:00:44 ◼   ► money so you still didn't even have drinking it to you but you started [TS]

00:00:50 ◼   ► writing professionally for 9 to 5 Mac when you were 16 years old [TS]

00:00:54 ◼   ► ya around six years old maybe in 15 innings and honestly I don't know why I [TS]

00:01:02 ◼   ► am NOT the show you how much research I do for the show you are you in college [TS]

00:01:09 ◼   ► yeah so I'm a sophomore at the University Michigan in my heart you're [TS]

00:01:13 ◼   ► right now [TS]

00:01:14 ◼   ► yeah and yet you are and I mean this i'm not just saying that cuz your guests on [TS]

00:01:18 ◼   ► the show but you're seriously one of the most influential reporters on the Apple [TS]

00:01:23 ◼   ► beat [TS]

00:01:24 ◼   ► specially from you of course I mean I think you're the most influential so [TS]

00:01:28 ◼   ► well but I don't really do reporting and I think that'll make for an interesting [TS]

00:01:31 ◼   ► conversation you know and I think over the last few years I've even gotten [TS]

00:01:36 ◼   ► further away from that whereas sort of see myself more as a commentator on the [TS]

00:01:41 ◼   ► reporting of others as opposed to someone who does a lot of original [TS]

00:01:45 ◼   ► breaks a lot of original news is that too much news it's been broken on their [TS]

00:01:49 ◼   ► incredible recently yeah I mean your opinion is just so sharp and strong in [TS]

00:01:54 ◼   ► matters so much so I guess you know either way you look at it whether its [TS]

00:01:58 ◼   ► original recording or you know original commentary you know either is great [TS]

00:02:01 ◼   ► thank you [TS]

00:02:05 ◼   ► go back so how did you get started writing for 9 to 5 Mac so before the [TS]

00:02:11 ◼   ► first iPad came out I was doing some digging around on you know domain and [TS]

00:02:17 ◼   ► who is searches to see if a ball was you know snapping up any domain names having [TS]

00:02:23 ◼   ► to do with tablets cause I remembered that someone spotted that they [TS]

00:02:27 ◼   ► registered MacBook Air dot com or something like that before the first [TS]

00:02:32 ◼   ► year was announced in 2008 and so sure enough Apple had under a shell company [TS]

00:02:37 ◼   ► registered I sleet calm and there was some New York Times executive who had [TS]

00:02:46 ◼   ► some internal meeting and months in late 2009 talking about how he said that the [TS]

00:02:52 ◼   ► impending Apple sleep so i mean i think im gonna call Apple's late but you know [TS]

00:02:56 ◼   ► i sleepies incense and I pieced it together and that really got me started [TS]

00:03:00 ◼   ► with you know being around and getting the news out there and you know how did [TS]

00:03:05 ◼   ► you how did you put that out that you have your own blog or did you know I [TS]

00:03:09 ◼   ► tipped rumors actually [TS]

00:03:12 ◼   ► and how do you got credit for it down there and I put me on the map a bit and [TS]

00:03:22 ◼   ► then I talked to said that 95 and you know we work something out here we are [TS]

00:03:27 ◼   ► today that's why I guess he's the founder of yea yea publisher or 925 [TS]

00:03:37 ◼   ► whatever empire that's really really interesting and i think that there's [TS]

00:03:42 ◼   ► sort of a [TS]

00:03:44 ◼   ► and once a strong tradition but sassy you know there's a strain know of apple [TS]

00:03:50 ◼   ► and i dont wanna quite call it rumor reporting will get back to that will get [TS]

00:03:54 ◼   ► back to that art that the R word as I call it but you do break you know a lot [TS]

00:03:59 ◼   ► of in a lot of your better-known stuff is for breaking news about you know [TS]

00:04:05 ◼   ► stuff that supposed to be secret right right so rumors is the bridge the wrong [TS]

00:04:10 ◼   ► way we can get back to that in a bit but sort of the wrong word but there's a [TS]

00:04:14 ◼   ► history of that though coming from teenagers really I mean and I and the [TS]

00:04:21 ◼   ► example I'm thinking of and I hadn't thought of him for a while but NIC 0 le [TS]

00:04:24 ◼   ► who was wrote under the pen name of nick de plume right [TS]

00:04:29 ◼   ► secret right on think secret now this is weird does this is a thing where if [TS]

00:04:34 ◼   ► you're 20 years old the think secret stuff must seem like ancient history to [TS]

00:04:38 ◼   ► yeah it was way before my time so you will not hold things went down that was [TS]

00:04:44 ◼   ► that was you weren't you were probably like 10 10 years older something that [TS]

00:04:48 ◼   ► probably we have to go to think secret that come now it's turned off so think [TS]

00:04:55 ◼   ► secret shut down like an early iPhone days founded in 1998 so it was that [TS]

00:05:03 ◼   ► preceded even during fireball by four years and shut down in 2008 so yeah you [TS]

00:05:10 ◼   ► know you must have been somewhat paying attention to the media if if I 2010 you [TS]

00:05:15 ◼   ► were breaking stories on domain registrations first that you know but in [TS]

00:05:20 ◼   ► Annex II rally was you know really young for most of the run of think secret you [TS]

00:05:25 ◼   ► know teenager and then I think he was at Harvard when this stuff lying down with [TS]

00:05:29 ◼   ► the lawsuit that effectively shut it down right yeah that's pretty much where [TS]

00:05:34 ◼   ► actors well he was in high school and then moved into college went down and I [TS]

00:05:38 ◼   ► can't imagine being in issues going through you know the Apple lawsuit on [TS]

00:05:43 ◼   ► top of you gonna school you know that I don't I don't envy him and that way I [TS]

00:05:48 ◼   ► don't know I don't really envy you going to school and being [TS]

00:05:51 ◼   ► effectively a full-time reporters when I was in school I just SAT around played [TS]

00:05:55 ◼   ► video games I guess I really try actually worked at the casino did a lot [TS]

00:06:01 ◼   ► of writing and editing at the student newspaper but you know but it's it's you [TS]

00:06:05 ◼   ► know I was writing for an audience of three or four thousand other students at [TS]

00:06:10 ◼   ► Drexel University where is your writing for an audience of I don't I'm guessing [TS]

00:06:15 ◼   ► at least 200,000 or more readers of 9 to 5 Mac [TS]

00:06:19 ◼   ► remarkable for someone who's you know like I said can legally buy beer yeah [TS]

00:06:26 ◼   ► why do you think there's anything to that I i dont know to me there is [TS]

00:06:30 ◼   ► something to the idea of a truly in a static teenager who just has like an [TS]

00:06:40 ◼   ► obsession with with this sort of stuff getting information that for lack of a [TS]

00:06:48 ◼   ► better word older and more established reporters aren't getting right even [TS]

00:06:52 ◼   ► though you're on the outside you're not even in the area I did you grow up in [TS]

00:06:55 ◼   ► Michigan no I'm from Los Angeles 2010 or even close but still you're still not [TS]

00:07:02 ◼   ► from the you know the valley or San Francisco now so I don't know where you [TS]

00:07:07 ◼   ► from there [TS]

00:07:08 ◼   ► know you know I'm in Philadelphia now and I grew up in philadelphia yeah yeah [TS]

00:07:14 ◼   ► same story for you but you know that's your point there's a lot of talk about [TS]

00:07:17 ◼   ► that starting at the young age that I started out and Nick things secret [TS]

00:07:23 ◼   ► started out i mean when you're working you know under 20 years old on the steps [TS]

00:07:27 ◼   ► up its not really like the left for lack of better term 2925 day job or you know [TS]

00:07:33 ◼   ► get up every morning to your stuff you know [TS]

00:07:37 ◼   ► finish up and go home it's more about Carbajal be like I don't need to have [TS]

00:07:41 ◼   ► that job I mean it was just something that I really enjoyed and I keep me [TS]

00:07:46 ◼   ► fashion trend after no one was forcing you to do any of that and that takes a [TS]

00:07:51 ◼   ► lot of the burden off me and I need to focus on what I like to do now I mean [TS]

00:07:56 ◼   ► was it Apple specifically that you've always been interested in yeah you know [TS]

00:08:00 ◼   ► I've always really been a huge Apple fan [TS]

00:08:03 ◼   ► you know wait in line for the first iPhone I was you know so thrilled and [TS]

00:08:07 ◼   ► remember you know actually to show you how much I really love out why when I [TS]

00:08:14 ◼   ► was 13 years old then needing to be preparing for my bar mitzvah the rabbis [TS]

00:08:18 ◼   ► working with caps I mean you need to stop watching that iPhone Tito and [TS]

00:08:21 ◼   ► Rebbie and get you know your stuff so I so wasn't like you were watching it cuz [TS]

00:08:27 ◼   ► it was the day the key know you were just watching it repeated that the [TS]

00:08:31 ◼   ► videotape experience I guess the thing that I did that strikes me as [TS]

00:08:38 ◼   ► interesting and I think it's also proof of sort of being in the modern Internet [TS]

00:08:42 ◼   ► age is that where you r doesn't really matter that I mean people I get that [TS]

00:08:50 ◼   ► sometimes too where people are sometimes surprised I'm in philadelphia and I'm [TS]

00:08:52 ◼   ► not in San Francisco or the Valley area that you know why you seem really tuned [TS]

00:08:57 ◼   ► in I don't know that really makes a difference with you know although the [TS]

00:09:02 ◼   ► messaging options you have been you know frankly just good old email [TS]

00:09:06 ◼   ► well I can see how if it's a team I can see why teams sometimes don't wanna have [TS]

00:09:12 ◼   ► remote workers depending on the style of collaboration and what what exactly the [TS]

00:09:16 ◼   ► project they're supposed to be working on together as I can see you know I [TS]

00:09:20 ◼   ► understand I actually understand a lot why Apple doesn't have a lot of remote [TS]

00:09:24 ◼   ► employees is sure to have to get an exception to the rule to be at a remote [TS]

00:09:28 ◼   ► engineer designer Apple but for this sort of stuff we do writing about them [TS]

00:09:34 ◼   ► it really doesn't make that much of a difference I don't think of course like [TS]

00:09:39 ◼   ► in terms of communicating with people [TS]

00:09:41 ◼   ► yeah ten years ago this job would have been possible living outside of the the [TS]

00:09:46 ◼   ► valley san francisco Cupertino area but I mean unless it was good old phone [TS]

00:09:51 ◼   ► calls but these days you know there's so many you know tools for talking to [TS]

00:09:56 ◼   ► people and in terms of you know like remote work we don't have enough I'm at [TS]

00:10:00 ◼   ► office I mean we just such a great collaboration tools online and you know [TS]

00:10:04 ◼   ► in a way doing this job not sitting with everyone in the same room you know could [TS]

00:10:09 ◼   ► be easier I mean I don't really have much to compare it to but that's just [TS]

00:10:12 ◼   ► how I look at it right it would be no [TS]

00:10:16 ◼   ► of all the ways that 92595 Google might expand I'm sure opening an office space [TS]

00:10:22 ◼   ► for you guys probably not even on the list because you guys aren't even do any [TS]

00:10:26 ◼   ► of you guys work in the same area not no not really I'm the only one on the west [TS]

00:10:33 ◼   ► coast when I'm home [TS]

00:10:35 ◼   ► breaks in the summer everyone else that's in New York Jordans in Canada and [TS]

00:10:40 ◼   ► everyone's mostly stationed on the east or ok so pretty spread I do think for me [TS]

00:10:48 ◼   ► personally and my you know experience and it's just crazy this is one of those [TS]

00:10:52 ◼   ► things where it's crazy to me because I've been writing during fireball for 12 [TS]

00:10:56 ◼   ► years so that means you over eight years old when I started I wanna know it [TS]

00:11:02 ◼   ► wasn't prepared for this that must mean no te I'm guessing from your perception [TS]

00:11:07 ◼   ► I've always been writing their enviable always been writing their trouble is [TS]

00:11:13 ◼   ► that how you see it that there's always been some guy Gruber writes this site [TS]

00:11:17 ◼   ► during fireball about you know the thing with the group I mean classic Gruber my [TS]

00:11:23 ◼   ► opinion is the your story back in 2008 he called it contains spoilers where you [TS]

00:11:30 ◼   ► sarcastically I think pointed out all the features and all the new things are [TS]

00:11:34 ◼   ► going out that unibody MacBook of that and everything turned out more clearly [TS]

00:11:39 ◼   ► correct so I've been following your stuff for a long time and that's the [TS]

00:11:43 ◼   ► yeah I mean all group has been around awhile to me it still feels like it's a [TS]

00:11:51 ◼   ► kind of a new site I still feel like doing fireballs someone now [TS]

00:11:54 ◼   ► and that's obviously not the case no I mean maybe that's what keeps you feeling [TS]

00:11:59 ◼   ► like it's fun for me but must be crazy to me that thing that you were eight [TS]

00:12:03 ◼   ► years old when I started that is pretty crazy and I have found no I have found [TS]

00:12:08 ◼   ► that and again I'm not really in the braking leaks gamer the rumor game [TS]

00:12:14 ◼   ► whatever you wanna call it although I dabbled in it for a couple of years in [TS]

00:12:17 ◼   ► the middle and we can talk about that later but I found though that I [TS]

00:12:22 ◼   ► developed my best sources once I started going to things on the west coast [TS]

00:12:28 ◼   ► you know WBC and Macworld Expo and meeting people and it wasn't because I [TS]

00:12:34 ◼   ► had to meet them face to face to hear the information but it was having met [TS]

00:12:40 ◼   ► them even just once face-to-face develops there's a certain relationship [TS]

00:12:44 ◼   ► you can sort of accelerate a circle of trust where they trust me and I trust [TS]

00:12:49 ◼   ► them and then you know future information might come in by email or [TS]

00:12:54 ◼   ► instant message or something like that but having met them makes a big [TS]

00:12:58 ◼   ► difference but I get the feeling you haven't met most of your sources I think [TS]

00:13:03 ◼   ► I'm pretty much in the same boat as you I mean I've been going to these [TS]

00:13:07 ◼   ► conferences for a few years now so I've met a lot of people you know good old [TS]

00:13:12 ◼   ► face to face that and I agree it's extremely important so you have done no [TS]

00:13:16 ◼   ► wrong I was saying that I'm I guess what you had not met them but you're saying [TS]

00:13:21 ◼   ► you have some yeah yeah that's right yeah yeah and it definitely helps i [TS]

00:13:29 ◼   ► think im just human nature right here just talking through you know instant [TS]

00:13:36 ◼   ► messages text to another person to really get a good idea if you should [TS]

00:13:41 ◼   ► trust them or even if they should trust you and open up to you but when you know [TS]

00:13:44 ◼   ► someone in person it's like you know you you really get to know that you can bond [TS]

00:13:49 ◼   ► with them it and don't feel more comfortable with you in you'll feel more [TS]

00:13:53 ◼   ► comfortable with them so it's really like you said you don't have to you know [TS]

00:13:57 ◼   ► why out San Francisco to talk to them every time there's some information [TS]

00:14:02 ◼   ► there's other ways of communicating [TS]

00:14:05 ◼   ► trying to remember some of the old rumor sites I forget their names I have such a [TS]

00:14:09 ◼   ► bad memory for stuff like that but in the old days like the late nineties and [TS]

00:14:14 ◼   ► in this way before your time late nineties in the early years of Mac OS 10 [TS]

00:14:18 ◼   ► 2001 2002 there are you know as always I mean Apple Insider was around Apple [TS]

00:14:25 ◼   ► Insider is like the granddaddy I think of the the sort of focus on rumors type [TS]

00:14:31 ◼   ► stuff but there is think secret from 98 on and I should get some of the other [TS]

00:14:36 ◼   ► ones but they had such terrible track records they still do you know and and [TS]

00:14:44 ◼   ► spaghetti against the wall see what sticks approach and then the one strand [TS]

00:14:51 ◼   ► of spaghetti that does stick there like CCE we got it right and I always had [TS]

00:14:56 ◼   ► this idea in the back of my head like what would it take to run an accurate [TS]

00:15:02 ◼   ► Apple rumors you know what why and why are they also inaccurate if you take [TS]

00:15:08 ◼   ► them in the aggregate just drives me nuts to have my name on something that [TS]

00:15:12 ◼   ► was so wrong and regularly right yeah I mean inaccuracies the worst thing [TS]

00:15:17 ◼   ► someone you know our positions will we do i mean people gonna read us if we're [TS]

00:15:23 ◼   ► just you know spitting BS all day and we're gonna believe your future stuff [TS]

00:15:27 ◼   ► yeah exactly it's about gaining trust of the reader and the way to do that is by [TS]

00:15:32 ◼   ► consistently providing them they're looking for you know kind of my problem [TS]

00:15:36 ◼   ► to your point about being wrong is there seems to be a lot of talk lately people [TS]

00:15:42 ◼   ► grouping all websites even you know my working on a fight back into that [TS]

00:15:47 ◼   ► category cuz I remember like when I had the 64 bit seven chip someone tweeted I [TS]

00:15:54 ◼   ► think actually might have been you about like how was just spitting spit balls [TS]

00:15:59 ◼   ► out the wall to see what sticks so yeah I mean I don't enjoy when I see people [TS]

00:16:03 ◼   ► grouping us all together a kind of just makes all that hard work I put in [TS]

00:16:07 ◼   ► another accurate sides put in like you know come out bad but the rest [TS]

00:16:13 ◼   ► yea well any other thing too [TS]

00:16:15 ◼   ► that it's a little bit problem africa's name there was a guy is the unofficial [TS]

00:16:19 ◼   ► Apple weblog site you sorta did I don't forget it was a mark fuhrman scorecard [TS]

00:16:24 ◼   ► or 9 to 5 Mac in general scorecard right 9 to 5 Mac in general what happened [TS]

00:16:29 ◼   ► there was is he basically you know noted that hey we got all these stories right [TS]

00:16:36 ◼   ► perfect track record for 2013 and then regrouped in all of our quote unquote [TS]

00:16:43 ◼   ► you know no danger reblogging stories from other sites into that overall track [TS]

00:16:47 ◼   ► record which I didn't think was very fair saying that every Apple rumor [TS]

00:16:52 ◼   ► website works the same way I mean you can't like if you link to someone who [TS]

00:16:57 ◼   ► report something wrong and you know you linked to or whatever and then people [TS]

00:17:03 ◼   ► say was wrong you know you're linking to some random York Times or something i [TS]

00:17:07 ◼   ► mean how you feel about that [TS]

00:17:08 ◼   ► well I'm a little it's it's the difference in the publishing models I i [TS]

00:17:13 ◼   ► have to be there a little bit of respect for me I have to be a little bit of [TS]

00:17:16 ◼   ► responsibility if I post a link to something that's going to save some and [TS]

00:17:22 ◼   ► I like a lot of times you know let's say it's a French language Mac site na have [TS]

00:17:28 ◼   ► pictures that purportedly come from the Asian supply chain [TS]

00:17:33 ◼   ► shows the back of this year's new iPad Mini that happened last year yes if I [TS]

00:17:41 ◼   ► linked to it I sort of feel like we're filing to something like that and I [TS]

00:17:46 ◼   ► don't think the stuff like that a lot anymore but if I do I feel like I'm on [TS]

00:17:50 ◼   ► the hook to sort of say whether I believe it or not to I think this is [TS]

00:17:53 ◼   ► legit or not sure if I said I don't know this looks fishy as hell right that's [TS]

00:17:59 ◼   ► different whereas like what [TS]

00:18:02 ◼   ► 9 to 5 Mac does is a lot of other sites [TS]

00:18:06 ◼   ► yes you know it's sort of that MacRumors dot com model of look we're gonna tell [TS]

00:18:12 ◼   ► you what everybody's reporting and you'll say your credit you'll say you [TS]

00:18:16 ◼   ► know blah blah blah died Fri French language Mac site [TS]

00:18:20 ◼   ► you know here's a link to the Google Translate version of their original [TS]

00:18:23 ◼   ► report is saying that this here's the picture is a is the back of a think [TS]

00:18:29 ◼   ► you're not saying it doesn't say our sources say it's you know this site says [TS]

00:18:34 ◼   ► this year it is judge for yourself and that the two are report lumped all those [TS]

00:18:39 ◼   ► in with what I believe to be mostly your work the the you know mark fuhrman [TS]

00:18:44 ◼   ► reporting for 9 to 5 Mac says according to sources you know you know he was in a [TS]

00:18:52 ◼   ► recent example I know had probably wasn't on the 2013 scorecard 2014 budget [TS]

00:18:56 ◼   ► you had here screenshots of the currently in beta health book app from [TS]

00:19:01 ◼   ► Iowa State yeah it's gonna be like passbook except it's gonna you know have [TS]

00:19:06 ◼   ► integration with you know who knows what kind of devices and stuff but did you [TS]

00:19:10 ◼   ► know iOS users will have this past our health book out here it is and that's [TS]

00:19:15 ◼   ► you not say you know didn't come from another site that you reporting with [TS]

00:19:19 ◼   ► screenshots and information from you know somehow sources in the know right [TS]

00:19:25 ◼   ► and that's different and those stories and you know i i say this is one of the [TS]

00:19:29 ◼   ► reasons I'm excited to have you on the show your record for 2013 was pretty [TS]

00:19:34 ◼   ► much spot on preciate it right I don't think you had any stories that really [TS]

00:19:38 ◼   ► you know maybe someday dotted i's and crossed he's you know when you're [TS]

00:19:43 ◼   ► writing about this stuff that's pre-release but probably needed to [TS]

00:19:47 ◼   ► retract pretty good year yeah nothing to be retracted I mean I look at the look [TS]

00:19:54 ◼   ► at it as a necessary evil and IMAX can exist as a site that only posts original [TS]

00:20:00 ◼   ► content it's impossible you would get it wouldn't destroy the website it would [TS]

00:20:05 ◼   ► destroy any Apple rumor website it would just be you see look at other websites [TS]

00:20:11 ◼   ► they can you know just a great everything from anywhere why would [TS]

00:20:13 ◼   ► anyone read us just written content when they can just get the original content [TS]

00:20:16 ◼   ► alongside every thing else from another site so that you know we have to do it [TS]

00:20:21 ◼   ► but I agree we could do a better job and we've been trying this a lot lately to [TS]

00:20:26 ◼   ► you know say you know your words this is fishy as hell don't believe it [TS]

00:20:30 ◼   ► but people have the right to make their own decisions and we need to provide the [TS]

00:20:33 ◼   ► readers that they want that was more or less the conclusion I came to you know [TS]

00:20:38 ◼   ► circuit it's a 2008 2008 2007 2008 2009 when I posted a few more I was more [TS]

00:20:47 ◼   ► commonly posting sort of I think it I i got I got a kick out of it but it was [TS]

00:20:56 ◼   ► the way that I broke rumors if I had something was always to be very coy [TS]

00:21:02 ◼   ► about it and write that of saying hey I have a source who says I was gonna [TS]

00:21:08 ◼   ► rename forget the old name what was it called I tools to go to rename it [TS]

00:21:13 ◼   ► MobileMe something like that I i would do something 'cause and just be like [TS]

00:21:19 ◼   ► wouldn't it be something if Apple renamed idols MobileMe right yeah and [TS]

00:21:24 ◼   ► got the domain name meed.com [TS]

00:21:27 ◼   ► doesn't that sound like something out but we do or I did that all I remember [TS]

00:21:32 ◼   ► and I did that with the Windows version of Safari I got that like the night or [TS]

00:21:39 ◼   ► two before the double deck was at WWC might have been a macro [TS]

00:21:42 ◼   ► sometimes the Macworld expose them to be the BBC's blur together was at WWDC [TS]

00:21:47 ◼   ► keynote right I found out about Windows first Safari for Windows and I quick [TS]

00:21:55 ◼   ► grab through my server logs and daring fireball and found a few hits from it [TS]

00:22:02 ◼   ► from the night before because that was when they flip the switch like up until [TS]

00:22:08 ◼   ► like the day before they'd had you know some kind of guy I don't i think [TS]

00:22:12 ◼   ► probably the user agent string just said that it was on a Mac but then the night [TS]

00:22:16 ◼   ► before when they actually had the real billed for it I found a few mins as I go [TS]

00:22:21 ◼   ► bingo so I had it but I didn't say hey they're gonna do it again I said we need [TS]

00:22:28 ◼   ► idea of the version of support giving ice water to someone and how you know I [TS]

00:22:34 ◼   ► including the former soviet engineers they wrote something about [TS]

00:22:37 ◼   ► how they use fake user agent they write it to a jar something pretty sketchy I [TS]

00:22:44 ◼   ► thought that was interesting but you know to your point I I always remember [TS]

00:22:47 ◼   ► you do in your early writing never to be like long-term rumor reporting like you [TS]

00:22:53 ◼   ► know I dunno thursday was always very quiet like I you know I remember the [TS]

00:22:58 ◼   ► wall street journal put out some post about how they said like Apple is [TS]

00:23:02 ◼   ► developing a CDMA iPhone they like it and even know about the retinas blade a [TS]

00:23:07 ◼   ► floor that I still do stuff like you know i will like it just so cool you [TS]

00:23:16 ◼   ► know the only way you can do that is if you don't have a reputation for being a [TS]

00:23:19 ◼   ► cure in the past you can't just come out of the woodwork in SE such-and-such [TS]

00:23:22 ◼   ► quietly no one's gonna know to look for that you know but the thing I figured [TS]

00:23:27 ◼   ► out I really did figure out like breaking more rumors and trying to be as [TS]

00:23:33 ◼   ► accurate as possible and I think I did but the truth is even when you're trying [TS]

00:23:38 ◼   ► to do it if you're gonna be accurate as possible you just don't get that much so [TS]

00:23:41 ◼   ► you can't like you said you can't run a site where that's all you have [TS]

00:23:45 ◼   ► there's just not enough and it's not enough stuff to publish to have enough [TS]

00:23:50 ◼   ► oxygen to breathe in terms of just having readers coming every day [TS]

00:23:55 ◼   ► gotta have more stuff I mean it's the constant use to the site and everyone [TS]

00:24:00 ◼   ► coming together stuff that you know kids me and others the opportunity to step [TS]

00:24:03 ◼   ► back and focus on getting the original stuff you know let me take a break right [TS]

00:24:09 ◼   ► now and thank our first sponsor the show and it's our good friends at smile [TS]

00:24:15 ◼   ► software and their PDF Penn family of apps family PDF pen for mac PDF pen for [TS]

00:24:23 ◼   ► iPad PDF pen for iPhone and the newest app from smile PDF pens can plus the [TS]

00:24:31 ◼   ► offense can plus [TS]

00:24:32 ◼   ► lets you add scanning and OCR to your mobile toolkit really cool idea he does [TS]

00:24:38 ◼   ► take your phone pointed at a piece of paper [TS]

00:24:41 ◼   ► take a picture depends Campos turns that into a PDF and does OCR on the text of [TS]

00:24:48 ◼   ► the document you took a picture of so it searchable it's like double copy and [TS]

00:24:52 ◼   ► paste able really really cool stuff that you use your phone iPhone camera as a [TS]

00:24:57 ◼   ► scanner effectively really cool PDF n roll offers all sorts of really cool PDF [TS]

00:25:06 ◼   ► power in America including automatic form creation converting websites in the [TS]

00:25:11 ◼   ► PDS and inning table of contents and more last month they updated PDF pen for [TS]

00:25:19 ◼   ► iOS iPad and iPhone versions updated for iOS 7 performance was enhanced in [TS]

00:25:26 ◼   ► several areas [TS]

00:25:28 ◼   ► documents open pasture they have a new page indicator that shows you the [TS]

00:25:32 ◼   ► location in this in a long document really cool new feature the Dropbox [TS]

00:25:37 ◼   ► folder sinking which I've had for a while it's been updated and now includes [TS]

00:25:40 ◼   ► support for multiple Dropbox accounts really cool feature the update as a [TS]

00:25:48 ◼   ► bunch of other bugfixes course all sorts of stuff you can find out more about the [TS]

00:25:53 ◼   ► entire PDF Penn family of apps for Mac or iOS I going to get ready here you go [TS]

00:26:01 ◼   ► smile software smile software dot com slash talk show that's it [TS]

00:26:07 ◼   ► smile software dot com slash talk so talk show really great apps of you deal [TS]

00:26:14 ◼   ► with PDS [TS]

00:26:15 ◼   ► on a regular basis you you owe it to yourself to check before again this was [TS]

00:26:20 ◼   ► civics would maybe later in the show will get into specifics and some of the [TS]

00:26:23 ◼   ► recent stuff you've reported now that you've established a name for yourself [TS]

00:26:28 ◼   ► do you find that you get random stuff emailed to you or tweeted to you like [TS]

00:26:35 ◼   ► privately or something like you know hey you don't know me but I you know I [TS]

00:26:40 ◼   ► happen to know and then insert some kind of blank blank scandal you know [TS]

00:26:45 ◼   ► scandalous rumor here and you've got it sorted judge hey is this thing on the [TS]

00:26:51 ◼   ► you know not that you would run it just because somebody emailed it to you but [TS]

00:26:54 ◼   ► you're worth looking into I mean I read all the emails and tweets that come in [TS]

00:27:01 ◼   ► cetera but I think I do a pretty good job parsing out you know the sink the [TS]

00:27:06 ◼   ► signal from the noise so do you get a lot of noise do I get a lot of noise you [TS]

00:27:11 ◼   ► know the tip off you know sometimes floods up with [TS]

00:27:14 ◼   ► that's not true but you know everything that I really report comes from sources [TS]

00:27:19 ◼   ► that have developed over the years who I trust immensely I don't run anything [TS]

00:27:24 ◼   ► from a first-time source ever and that since corroborated you know several [TS]

00:27:28 ◼   ► times over i mean there's the rare occasion where someone will come out of [TS]

00:27:31 ◼   ► the woodwork and tell you something and then you know you ask the people you [TS]

00:27:35 ◼   ► know we've known for a while [TS]

00:27:36 ◼   ► you know what's up with this is true and you know sometimes you get the you know [TS]

00:27:40 ◼   ► the great lie in there you go but I I found that I i dont get it was weird [TS]

00:27:45 ◼   ► there was a couple years back I got more than it seems like I get less now but I [TS]

00:27:50 ◼   ► would say at least once a month [TS]

00:27:51 ◼   ► wasn't just like one Khuc it was you know once a month or so somebody who [TS]

00:27:55 ◼   ► I've never heard of before would send me email it still happens now but maybe not [TS]

00:27:59 ◼   ► as often as once a month but just say look I have been to know that Apple is [TS]

00:28:03 ◼   ► blah blah blah you know I gotta tell you like an example that I got all the time [TS]

00:28:09 ◼   ► I'm sure I've got some probably sitting in my inbox on red right now is somebody [TS]

00:28:13 ◼   ► saying that they know for a fact that Apple is going to ship the next iPhone [TS]

00:28:17 ◼   ► is going to have a screen bigger screen it's gonna be inserts oversized here 5.1 [TS]

00:28:23 ◼   ► inches gonna be 1080p and I know this for a fact bababababa and I it's like i [TS]

00:28:30 ◼   ► don't know what they're you know and I know that I just know that they're full [TS]

00:28:33 ◼   ► of it like I gotta I've got these last year and like where they were right in [TS]

00:28:36 ◼   ► saying that last year's iPhone 5s was gonna come in two sizes I knew that it [TS]

00:28:40 ◼   ► was a new for a fact that it wasn't and I always wondered what is with these [TS]

00:28:43 ◼   ► people like what are they trying to do it just trying to make a jerk economy [TS]

00:28:48 ◼   ► like see if they can get me to go for it like I don't see what pleasure they [TS]

00:28:52 ◼   ► would get if I happened to run it or what they think I'm going to do [TS]

00:28:56 ◼   ► yeah that's a great point you haven't really put too much thought into that [TS]

00:28:59 ◼   ► but of course there's no guarantee fireball you say your YouTube audience [TS]

00:29:04 ◼   ► seemed not to fly back I mean I guess there are some people who might get a [TS]

00:29:07 ◼   ► thrill out of you know sending something that's totally not true and see but ends [TS]

00:29:11 ◼   ► up calling on the site [TS]

00:29:13 ◼   ► yeah I agree I can think of some examples and it's always from people who [TS]

00:29:18 ◼   ► don't put their name on the email it's you know it's it's like you know like go [TS]

00:29:24 ◼   ► ahead 67 @ gmail.com yeah I'm just going to run that right do you have you ever [TS]

00:29:31 ◼   ► read my site its very always you know strikes me as crazy but then you know [TS]

00:29:34 ◼   ► who knows there's a lot of crazy people out there [TS]

00:29:36 ◼   ► yeah the best part in my opinion is when this happens you know it's very likely [TS]

00:29:40 ◼   ► that they sent the same you know the ass to another site one of the competitors [TS]

00:29:44 ◼   ► and then when you see like another Apple rumors I just thought up there saying [TS]

00:29:49 ◼   ► love comes from a source Baba Baba and he knows clearly BS and they post [TS]

00:29:53 ◼   ► anyways it's so easy to see the processes of the competition [TS]

00:29:58 ◼   ► yeah I saw that I actually saw that last year was some of the screen size stuff [TS]

00:30:02 ◼   ► where I saw some you know second tier sites running it when I think was [TS]

00:30:06 ◼   ► probably sent by the same person inside come on I mean I remember like not [TS]

00:30:12 ◼   ► really example I can't really remember huge opposition but there was some [TS]

00:30:16 ◼   ► big thing about how there was no way Microsoft insider sent out a bunch of [TS]

00:30:22 ◼   ► details about the new Xbox that Xbox one some site ran it in from other sources [TS]

00:30:29 ◼   ► and then but so either side came out said Oh we all got the same kit and then [TS]

00:30:33 ◼   ► the guy who said today it made like this little website or blog and said oh yeah [TS]

00:30:39 ◼   ► yeah I remember that I remember that that was pretty good yeah I can find [TS]

00:30:44 ◼   ► them right it was I just [TS]

00:30:49 ◼   ► and it became like like the biggest it was at the top of the day unlike Hacker [TS]

00:30:55 ◼   ► News and text me man was like how how how to trick the press into running a [TS]

00:30:59 ◼   ► rumor and you know i mean it was pretty sad for me because you know I spent so [TS]

00:31:04 ◼   ► much time and I know you have as well as other reporters in this industry spent [TS]

00:31:09 ◼   ► so much time building up their brands trying to convince people that you know [TS]

00:31:13 ◼   ► not every Riverside is just rumor sites and then another notable site comes out [TS]

00:31:18 ◼   ► you know pulls this shit just you know poster and rumors that it's all verified [TS]

00:31:22 ◼   ► what not you know just puts a bad taste in your mouth through the whole entire [TS]

00:31:26 ◼   ► industry so I don't have it in front of me but as I recall the gist of it was he [TS]

00:31:32 ◼   ► mailed it out and nothing happen right away but I think it was SlashGear ran it [TS]

00:31:37 ◼   ► and if I'm wrong and it wasn't SlashGear my apologies to everybody but I think it [TS]

00:31:41 ◼   ► was / care ran it and they ran it with you know they weren't it pretty [TS]

00:31:47 ◼   ► accurately they relate look this is unverified but we have a source who says [TS]

00:31:51 ◼   ► white blank and blank about the next Xbox but as soon as they ran it it it it [TS]

00:32:01 ◼   ► became other side picked it up because then either side's case Slashdot are / [TS]

00:32:06 ◼   ► guitar / dots last year is saying the Xbox has blank blank blank and then all [TS]

00:32:11 ◼   ► of a sudden that doesn't seem anywhere near as sketchy because it's not a we [TS]

00:32:16 ◼   ► have this unverified thing from someone whose name we can tell you all of a [TS]

00:32:19 ◼   ► sudden that's the first-hand report it's that then the secondhand reports [TS]

00:32:23 ◼   ► actually sound better source because they say SlashGear which is a real site [TS]

00:32:29 ◼   ► has a reputation is saying the Xbox has black and then all of a sudden everybody [TS]

00:32:34 ◼   ► else and then adjust it does pinball around the entire TechWeb right because [TS]

00:32:39 ◼   ► now everybody is reporting it now Mashable has it and you know TechCrunch [TS]

00:32:43 ◼   ► has something right and there's a few issues there in terms of the industry in [TS]

00:32:47 ◼   ► general the first issue would be whoever said this was I don't remember she was [TS]

00:32:52 ◼   ► like you're not reporting something unverified from their ten tips box in [TS]

00:32:56 ◼   ► the first place I don't think I would ever do that or I don't think I've ever [TS]

00:32:59 ◼   ► done that in the past you know the next issue is sites you know not taking into [TS]

00:33:05 ◼   ► account the sketching in nature of the original pour another issue is that not [TS]

00:33:09 ◼   ► leaking out clearly to this last year so readers can make their own judgment it [TS]

00:33:14 ◼   ► would be like if somebody just dropped a sandwich off at your door you know what [TS]

00:33:19 ◼   ► you eat it right there's just a sandwich that you never asked for sitting in your [TS]

00:33:24 ◼   ► doorstep yeah and the whole broken telephone game with three body you know [TS]

00:33:29 ◼   ► you can start off saying you know this is completely yes we don't even trust [TS]

00:33:33 ◼   ► him or just publishing it for discussion in like two hours later some blog ensayo [TS]

00:33:38 ◼   ► reports confirm such-and-such about the new Xbox so it's a shitshow out there [TS]

00:33:44 ◼   ► something totally let me take a break right here and thank our second sponsor [TS]

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00:34:55 ◼   ► fantastic way to do it because if it's per course if you had to pay let's $1 [TS]

00:34:59 ◼   ► per coarser $2 or $3 you got this feeling like I don't know if I want to [TS]

00:35:04 ◼   ► be good or not I don't want to pay three bucks and then see if it's good or not [TS]

00:35:08 ◼   ► you just pay the subscription and then you can start any of these courses you [TS]

00:35:12 ◼   ► want and you don't you're not racking up a bill at all [TS]

00:35:16 ◼   ► unlimited Alucard they just acquired a new company called compiler spelled in [TS]

00:35:23 ◼   ► the footer style C OMP ILR it they have a software coding and development [TS]

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00:35:34 ◼   ► within your web browser and so you can do the follow along with the exercises [TS]

00:35:38 ◼   ► in the browser while you follow the course is all sort they're they're just [TS]

00:35:42 ◼   ► starting to integrate that into lynda.com good stuff coming up other [TS]

00:35:47 ◼   ► courses that might be of interest to people listening to the show they have a [TS]

00:35:51 ◼   ► new course called programming for non-programmers Iowa 7 that was just [TS]

00:35:56 ◼   ► released this week [TS]

00:35:58 ◼   ► you take this course and you follow along and you build your first iOS app [TS]

00:36:03 ◼   ► and one afternoon so if you've ever thought about starting to build iOS apps [TS]

00:36:07 ◼   ► there you go it's perfect course for beginners they even have a new courses [TS]

00:36:13 ◼   ► how much how up to date there they do Adobe just came out with Lightroom for [TS]

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00:36:19 ◼   ► that integrates with your Mac version they have a course teacher had taken [TS]

00:36:24 ◼   ► most advantage of that Lightroom for mobile all sorts of great stuff great [TS]

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00:36:38 ◼   ► follow this code ly and the a.com lynda.com with the Y / the talk show and [TS]

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00:36:53 ◼   ► fantastic deal go to lynda.com / the talk show seven days free mike thanks to [TS]

00:36:59 ◼   ► them so let's get a little specific so here's here's why in this I have to say [TS]

00:37:05 ◼   ► this is the story that sort of prompted me to invite have had you on Craig [TS]

00:37:08 ◼   ► Hockenberry was on a couple weeks ago we were talking about I think your health [TS]

00:37:13 ◼   ► book report earlier sure but last week you had a story on 9 to 5 Mac they have [TS]

00:37:22 ◼   ► it open here to tap the headline Jony ive shakes up Apple's software design [TS]

00:37:30 ◼   ► group com iPhone interface creator Greg Christie departing [TS]

00:37:34 ◼   ► first thing I think that comma should be a semicolon ok as commerce place but [TS]

00:37:42 ◼   ► it's it's it's avoid the grammar and and and stick to the details in the first [TS]

00:37:49 ◼   ► sentence of the reporters following friction between top Human Interface [TS]

00:37:53 ◼   ► Vice President Greg Christie and senior vice president Jony ive Apple's hardware [TS]

00:37:57 ◼   ► and software design is being dramatically shaken up according to [TS]

00:38:01 ◼   ► sources familiar with the matter so first things first you were the first to [TS]

00:38:07 ◼   ► report that great christy is retiring from Apple yet so kudos to you for this [TS]

00:38:13 ◼   ► group I congratulate you on Twitter I hadn't even heard that apparently it [TS]

00:38:17 ◼   ► happened a couple weeks prior to be familiar with this timeline as I did a [TS]

00:38:21 ◼   ► lot of research I didn't really write much about this afterward but I've done [TS]

00:38:25 ◼   ► a surprising them [TS]

00:38:26 ◼   ► out of work on this all come out here on the show I'm in a couple weeks before [TS]

00:38:31 ◼   ► reporting make sense I mean I was trying to go I got a text from a very reliable [TS]

00:38:36 ◼   ► source who is provided but I'll intro for three years that christie Lee was [TS]

00:38:41 ◼   ► out and the source told me that you know he's leaving the joining of stuff and [TS]

00:38:49 ◼   ► he's leaving by the end of the year would be around the developer's [TS]

00:38:55 ◼   ► conference in June and so the couple weeks to make sense but I don't just run [TS]

00:39:00 ◼   ► after the reliable source told me I took me a few days to confirm it with other [TS]

00:39:05 ◼   ► people and i dont really read anything by single source so yeah yeah what I [TS]

00:39:12 ◼   ► heard was that and I don't think it was company-wide wasn't like you know every [TS]

00:39:16 ◼   ► single Apple employee but it was at least announced entirely within the [TS]

00:39:19 ◼   ► graphic graphic design user interface design group that you know that he be [TS]

00:39:23 ◼   ► retiring through three weeks or so at least three weeks before your report [TS]

00:39:29 ◼   ► came out ok everybody within apple who worked under in their new knew about it [TS]

00:39:33 ◼   ► and that to me it shows just how does a ship Apple runs that it took three weeks [TS]

00:39:39 ◼   ► for anybody to get the news that he that he was retiring yeah apparently it was [TS]

00:39:45 ◼   ► open news in this is what I've heard from a few friends I did not go I didn't [TS]

00:39:48 ◼   ► make it out to Macworld Expo this year but apparently it was sort of an open [TS]

00:39:54 ◼   ► secret there among you know people who work at Apple and people who follow in [TS]

00:39:59 ◼   ► the writer types who follow it that that he announced his retirement but it was [TS]

00:40:03 ◼   ► always under the you know every discussion about it was off the record [TS]

00:40:07 ◼   ► so there wasn't there wasn't anybody knew about it and could have written it [TS]

00:40:11 ◼   ► but nobody had it right I guess that's understandable I mean if you haven't [TS]

00:40:16 ◼   ► told me the off the record part I mean I guess my response would be if you're a [TS]

00:40:19 ◼   ► writer and you heard that you should have posted it but no it wasn't yeah I [TS]

00:40:24 ◼   ► don't think anybody had and just sat on but I have to say the more I dug into [TS]

00:40:27 ◼   ► this I got a surprising amount of pushback from its and foreign sources [TS]

00:40:33 ◼   ► that the friction with Jony ive angle is in order to avoid them [TS]

00:40:38 ◼   ► quote bullshit now it's not to say it again I don't want to fight with them [TS]

00:40:42 ◼   ► because I don't know I have not I've never met Greg Christie I didn't speak [TS]

00:40:46 ◼   ► to him he's not you know I don't have any first-hand information I mean I [TS]

00:40:49 ◼   ► don't even know what the guy looks like can't find a picture of my Google [TS]

00:40:52 ◼   ► however seen him speak at WWDC but it's very not unlike the world's worst like [TS]

00:41:00 ◼   ► witness like he's a white guy you know someone is probably late forties yeah I [TS]

00:41:07 ◼   ► mean I from the Samsung true but I have to CNN and I think you know they're [TS]

00:41:14 ◼   ► they're they're definitely got a result and there's you know you can't pin it [TS]

00:41:19 ◼   ► but you know there after your report your report came out and and I think the [TS]

00:41:24 ◼   ► next day there was a report in the Wall Street Journal ok quote from Apple PR [TS]

00:41:31 ◼   ► and the quote from Apple PR did definitely downplayed or denied I don't [TS]

00:41:41 ◼   ► know but but went against the grain that there was any sort of personal [TS]

00:41:44 ◼   ► personality conflict between him and Jony ive [TS]

00:41:48 ◼   ► quote correctly something about like after twenty years great Chris the is [TS]

00:41:53 ◼   ► retiring and he worked closely with Johnny or whatever number of years so [TS]

00:42:01 ◼   ► yeah I guess I agree its border line it's not really a denial or no [TS]

00:42:05 ◼   ► confirmation but you know Apple PR has has an agenda they're not going to come [TS]

00:42:10 ◼   ► out and say that there was friction you know well but it would depend almost [TS]

00:42:17 ◼   ► certainly made no effort whatsoever to downplay the friction with Scott [TS]

00:42:24 ◼   ► Forstall this is true this is true in fact I would say that the press release [TS]

00:42:32 ◼   ► today announced twin forestall you know [TS]

00:42:36 ◼   ► they called it a resignation but the you know the whole thing and the headline [TS]

00:42:42 ◼   ► about increased credit collaboration yeah you know almost it's not explicitly [TS]

00:42:46 ◼   ► but implicitly is saying that collaboration was you know wasn't [TS]

00:42:51 ◼   ► working while forestall was there so I would put a little you know but there's [TS]

00:42:58 ◼   ► clearly though it's in Apple's interests to not have johnnie I've received as a [TS]

00:43:09 ◼   ► market of alien wheeler and dealer that goes against the public persona that he [TS]

00:43:16 ◼   ► has and it doesn't serve Johnny Ives interests and necessary for exact this [TS]

00:43:21 ◼   ► is you know right now for this discussion whether it's true or not sure [TS]

00:43:25 ◼   ► whatever degree it is it's not in Apple's interests to have johnnie i've [TS]

00:43:29 ◼   ► perceived that way so if it is true if he is this machiavellian character has [TS]

00:43:36 ◼   ► that slant to it and is sort of creating a lot of friction in the user as he [TS]

00:43:43 ◼   ► takes over more authority in the user interface design and is pushing people [TS]

00:43:48 ◼   ► out and if that's a said that if it were true that he effectively pushed Christie [TS]

00:43:52 ◼   ► out which never said right right that's true very true if you know and I'll [TS]

00:43:58 ◼   ► emphasize that but I think some people came away with from here report with [TS]

00:44:05 ◼   ► that perception but if it is true it would be in Apple's interests are at [TS]

00:44:08 ◼   ► least Apple PR's interest to downplay that at least try to downplay it or get [TS]

00:44:12 ◼   ► people to walk it back [TS]

00:44:13 ◼   ► sure if it weren't true it would also be in their interests are so the fact that [TS]

00:44:19 ◼   ► Apple's PR you know either way whether it's the true or not or whatever shade [TS]

00:44:24 ◼   ► of gray it is right because the truth is almost certainly somewhere in the middle [TS]

00:44:28 ◼   ► but wherever it is on the shade of gray really really like great really dark [TS]

00:44:32 ◼   ► grey Apple PR would probably take the exact same response share in the quote [TS]

00:44:38 ◼   ► that they gave to the wall street journal probably would have been the [TS]

00:44:40 ◼   ► same so it is what's the word dispositive it doesn't prove anything [TS]

00:44:45 ◼   ► yeah I mean a couple points they're going back to early discussion terms of [TS]

00:44:50 ◼   ► the broken telephone I mean [TS]

00:44:51 ◼   ► orkut say one thing and another site picks up and says I know is that I fired [TS]

00:44:57 ◼   ► Greg Christie so that's one point another point is I mean Apple [TS]

00:45:02 ◼   ► two hundred billion dollars cash in the bank [TS]

00:45:06 ◼   ► company the iPad iPhone or all these products you mean you don't push out [TS]

00:45:10 ◼   ► these devices and have a company as large as everyone holding hands and you [TS]

00:45:14 ◼   ► know the ending around in circles and then there's going to be friction to get [TS]

00:45:17 ◼   ► these products out the door and you know it's Steve Jobs even some self johnny [TS]

00:45:21 ◼   ► has more authority than anyone else at Apple this is in knots and cook until [TS]

00:45:26 ◼   ► sheler Scott Forstall back then but you know johnny is spiritual partner so I [TS]

00:45:32 ◼   ► don't think it's too much to say or assume not saying I assume anything to [TS]

00:45:38 ◼   ► stop me and say industry serving as an energy water here that you know Johnny [TS]

00:45:43 ◼   ► if you want something that he gets in town I mean the story goes in terms of [TS]

00:45:47 ◼   ► the friction that as they were working on iOS 7 or when johnnie decided that I [TS]

00:45:53 ◼   ► was 7 gonna be overhauled with his design aesthetic that you know Greg [TS]

00:45:57 ◼   ► Christie was on board [TS]

00:45:59 ◼   ► wanting to do this with him and you know within federal is group but over time [TS]

00:46:03 ◼   ► joining really you know overstepped the bounds they're reaching into the user [TS]

00:46:08 ◼   ► interface team really circumventing christie's control and you know speaking [TS]

00:46:13 ◼   ► to christie's designers and engineers and just getting things done [TS]

00:46:17 ◼   ► Christie's approval kind of just like now stepping on his toes a bit and I [TS]

00:46:23 ◼   ► guess with 10 points 10 around the corner with this new design and all [TS]

00:46:27 ◼   ► future of iOS I guess Johnny and Christy and other executives Apple made the [TS]

00:46:33 ◼   ► decision that it was time to just move all design [TS]

00:46:36 ◼   ► Jony ive noticed hardware not joining providing influence leadership and [TS]

00:46:41 ◼   ► guidance the software but literally putting software under his belt as well [TS]

00:46:46 ◼   ► the way I've heard it and this is from multiple sources and I think you know I [TS]

00:46:50 ◼   ► think it's that's an interesting I think you combine these two takes and the [TS]

00:46:53 ◼   ► truth is probably somewhere in the middle [TS]

00:46:55 ◼   ► but what I've heard and all of this came to light this is not all of it but most [TS]

00:47:00 ◼   ► of it is stuff that I heard after your report and none of it [TS]

00:47:04 ◼   ► none of this is from Apple PR this is from other people actually in you know [TS]

00:47:11 ◼   ► either in formerly in or somehow you know as they say [TS]

00:47:17 ◼   ► familiar with the matter but with the user interface design group which used [TS]

00:47:22 ◼   ► to be you know for different groups I think there was the there's like it was [TS]

00:47:27 ◼   ► a lot more scattered before the Johnny I was gonna take over software where there [TS]

00:47:32 ◼   ► was like the iLife user interface group quite sure if I western Pakistan were [TS]

00:47:38 ◼   ► two different groups but the ones that were formerly more under forestall that [TS]

00:47:42 ◼   ► like forestall wasn't really in charge of like the iLife apps like iPhoto and [TS]

00:47:47 ◼   ► iMovie in those those are separate people familiar with those things to say [TS]

00:47:52 ◼   ► and who were definitely there's no doubt in my mind speaking not on behalf of [TS]

00:48:00 ◼   ► prompted by PR sure in fact the opposite wherein I don't know that will be our [TS]

00:48:04 ◼   ► would disagree with the word they said but I think you know they found out [TS]

00:48:08 ◼   ► about it they could be in trouble and there's a certain contingent of people [TS]

00:48:13 ◼   ► out there who doesn't matter what I say that they think Apple PR is all-knowing [TS]

00:48:19 ◼   ► and all-powerful and that they see these conspiracies in the matter what if if I [TS]

00:48:26 ◼   ► say it's you know ground level employees they're they're gonna say well it might [TS]

00:48:30 ◼   ► be ground level employees but somebody from Apple PR came in said here tell [TS]

00:48:34 ◼   ► Gruber this that's not the case it really is not that that is not how Apple [TS]

00:48:38 ◼   ► PR works about PR wants to say something they just they say they're not you know [TS]

00:48:44 ◼   ► duplicitous like that but the just the Craig Christy story that I have heard [TS]

00:48:51 ◼   ► the way I've heard it is it really wasn't friction I don't think I think [TS]

00:48:54 ◼   ► there's certainly a case we made that stylistically Christie may not have been [TS]

00:48:59 ◼   ► on board [TS]

00:49:00 ◼   ► with everything related to the iOS 7 look and feel but he was not opposed to [TS]

00:49:05 ◼   ► it wasn't like he was pushed you know you know you know how there's like a lot [TS]

00:49:10 ◼   ► of people out there who really just don't like I was seven years and I think [TS]

00:49:15 ◼   ► a lot of them read this and they see christy is seen at their way and that [TS]

00:49:19 ◼   ► Christie was like a seven-hitter and that is absolutely not true yeah I don't [TS]

00:49:25 ◼   ► disagree I mean the whole WWDC session talking about it so profoundly in with [TS]

00:49:30 ◼   ► such knowledge that you know you can really tell that it was you know he was [TS]

00:49:34 ◼   ► a big part of it so you know that the hierarchy always went where christie's [TS]

00:49:41 ◼   ► group was in the engineering group and in the old days they rendered bertrand [TS]

00:49:45 ◼   ► and eventually they were effectively under foresaw that there was this there [TS]

00:49:54 ◼   ► was there was never much of a chain of command above grade Christie's head at [TS]

00:49:59 ◼   ► least a million in about eighteen years ago he started but in the final essay in [TS]

00:50:03 ◼   ► the eye in the iPhone Hira you know Christie originally reported to [TS]

00:50:08 ◼   ► forestall and forestall of course only reported to Steve Jobs and even when [TS]

00:50:13 ◼   ► steve Jobs was dead the only person really above Christie was forceful [TS]

00:50:18 ◼   ► at least for iOS stuff and so when they announced that shake-up 14 stall was out [TS]

00:50:25 ◼   ► and Johnny I was taking over they didn't really change the org chart and yes Greg [TS]

00:50:29 ◼   ► Christie officially reported to and I guess he still does I'm not quite sure [TS]

00:50:35 ◼   ► when that change is gonna take but until recently reported officially to Federico [TS]

00:50:40 ◼   ► because Federici took over as head of engineering but it is never been the [TS]

00:50:49 ◼   ► case that they really reported to federal because it's really you know [TS]

00:50:55 ◼   ► Federici did you know i think is very popular and he's deemed as being very [TS]

00:50:59 ◼   ► successful so far but there is this a complete separation now between design [TS]

00:51:04 ◼   ► and engineering where Federici is not a forestall type person at all were forced [TS]

00:51:09 ◼   ► all [TS]

00:51:09 ◼   ► if anything was more concerned with the design and engineering even though he [TS]

00:51:14 ◼   ► came up you know as the next probe next step program rain certainly understood [TS]

00:51:18 ◼   ► the engineering that the org chart be damned [TS]

00:51:24 ◼   ► ever since as soon as forestall was out and they're johnnie I was named in [TS]

00:51:27 ◼   ► charge of software Greg Christie had been reporting directly to johnnie I've [TS]

00:51:31 ◼   ► the whole time and that there was no there's really no different [TS]

00:51:34 ◼   ► the only difference with what's been announced recently is making official on [TS]

00:51:39 ◼   ► the internal org chart what had been the defacto flow of authority ever since [TS]

00:51:45 ◼   ► that announcement was made and what I've heard is that again this is like 3rd him [TS]

00:51:53 ◼   ► but I believe it I really do that that after your report and that Apple had to [TS]

00:51:59 ◼   ► go to the journal and stuff like that and and issued this thing that Christie [TS]

00:52:06 ◼   ► was deadly slightly distressed by the whole thing as he saw it as so outside [TS]

00:52:12 ◼   ► the truth that he really really is the case and the sounds isn't quite right [TS]

00:52:19 ◼   ► but that he's really just a guy has been there for 20 years and is tired and he's [TS]

00:52:24 ◼   ► made a lot of money and just wants to take some time to enjoy it you know like [TS]

00:52:28 ◼   ► a up for all the people out there who ever thought hey if I ever made like [TS]

00:52:30 ◼   ► couple million bucks and I was you know a lot of million bucks and I was you [TS]

00:52:35 ◼   ► know I'm not gonna wait Tamil do enjoy it when I think that's more or less work [TS]

00:52:38 ◼   ► great christy is but yet he's leaving and it seems like there's you know [TS]

00:52:42 ◼   ► there's this bad taste [TS]

00:52:45 ◼   ► now in the mouth that the story is he's leaving because he disagreed with Johnny [TS]

00:52:50 ◼   ► and it's not the case at all [TS]

00:52:52 ◼   ► yeah I mean I understand that perspective you know i i agree with you [TS]

00:52:59 ◼   ► i mean it's probably in the gray area there I mean I don't think I report says [TS]

00:53:05 ◼   ► that you know I pushed out Christie I just think it just stated facts and if [TS]

00:53:10 ◼   ► people read it a certain way they read it a certain way but I don't mean to [TS]

00:53:14 ◼   ► come off as you know Johnny pushed out Christie I mean there is unclear stories [TS]

00:53:19 ◼   ► about executive shake-ups in Apple recent years a member Bloomberg had a [TS]

00:53:23 ◼   ► headline the end of 2012 like you know any Q fires Williamson who ran maps I [TS]

00:53:29 ◼   ► mean I don't come out there and I fire is Christy over his eye differences [TS]

00:53:34 ◼   ► right now it is you know but it's the way that people like you said like that [TS]

00:53:38 ◼   ► what would you say if it's broken telephone yeah the book until the [TS]

00:53:43 ◼   ► telephone game where you know by the second or third telling it becomes a [TS]

00:53:47 ◼   ► story of conflict and it's really not the case at all any examples I heard [TS]

00:53:53 ◼   ► cited too in terms of like that that there's almost proof that Christie is [TS]

00:53:57 ◼   ► going out on his own terms and on very good terms is that it was just a few [TS]

00:54:04 ◼   ► weeks ago where Apple did something very very unusual which was it was it was [TS]

00:54:09 ◼   ► like the PR run-up to the Samsung Apple trial retrial where they gave NPR and I [TS]

00:54:20 ◼   ► think the wall street journal access to Christie and talk and let him talk and [TS]

00:54:26 ◼   ► show the little lab where where they'd end up the first version of the iPhone [TS]

00:54:32 ◼   ► interface shows like how they use I thought was pretty cool the way that [TS]

00:54:36 ◼   ► they used like so this was a 2006 while they were working on this the used like [TS]

00:54:41 ◼   ► a three or four or five-year-old G-three powerbook to power it so that they'd [TS]

00:54:47 ◼   ► have a device you know that that they couldn't she have a CPU that was going [TS]

00:54:52 ◼   ► to be a lot faster than what the iPhone would actually be able to have right [TS]

00:54:56 ◼   ► really fascinating stuff it's always interesting in retrospect to see you [TS]

00:55:00 ◼   ► know looking back about how certain things came to be but that was actually [TS]

00:55:05 ◼   ► after like so when Apple you know clearly let Greg Christie and this is [TS]

00:55:09 ◼   ► how crazy some people are is that I had a couple people write to me at during [TS]

00:55:14 ◼   ► fire bombs hit you think that maybe they pushed Christie out because he talked to [TS]

00:55:18 ◼   ► the wall street journal about the thing that you know that he broke the secret [TS]

00:55:22 ◼   ► code of how they made the iPhone has like no no no you know that's that is a [TS]

00:55:26 ◼   ► total you know that's a that's an exclusive that was authorized by side [TS]

00:55:32 ◼   ► something that great Christie went nuts on his right hand note your point about [TS]

00:55:37 ◼   ► that this Wall Street Journal interview in the simpson trial stuff this was just [TS]

00:55:43 ◼   ► in the last couple weeks [TS]

00:55:44 ◼   ► you don't find it interesting that there was no identification by Christy at the [TS]

00:55:48 ◼   ► trial or any of those stories that you know he's not in charge anymore I mean I [TS]

00:55:53 ◼   ► look back at the wall street journal story clearly says that Christie still [TS]

00:55:56 ◼   ► in charge of human interface design Apple after you know we're going there [TS]

00:56:00 ◼   ► for a number of years so you think they would have identified that baby and I'm [TS]

00:56:05 ◼   ► not quite sure I don't think I followed what are you saying so you would have [TS]

00:56:08 ◼   ► followed like you know Greg Christie identified himself as you know had a [TS]

00:56:12 ◼   ► human interface design just a couple weeks ago wall street journal and so I [TS]

00:56:17 ◼   ► just got an interesting that you never noted that he's leaving no but he did [TS]

00:56:22 ◼   ► but everybody at Apple already knew that he was the interview i mean obviously it [TS]

00:56:27 ◼   ► was you know as the company that the company's interest in those stories was [TS]

00:56:32 ◼   ► disorder emphasize look at the amazing work we have to do to create we had to [TS]

00:56:37 ◼   ► do to create the original iPhone and it's all in the context of you know [TS]

00:56:43 ◼   ► getting the company's side of this fight and Samsung out in the public [TS]

00:56:47 ◼   ► but a corollary to that like a secondary thing was that great christy is this [TS]

00:56:53 ◼   ► here's the thing is he's a very popular guy pushes a really really well-liked [TS]

00:56:58 ◼   ► person within Apple really seems like the type of person gets along with a lot [TS]

00:57:04 ◼   ► of people is has had a very like you said you can't find pictures you can try [TS]

00:57:08 ◼   ► to find photos of them it's very hard to find photos I'm you had a very low [TS]

00:57:11 ◼   ► profile but he's been hugely influential you know spent a lot of time working [TS]

00:57:19 ◼   ► directly with Steve Jobs on whatever you know pet projects of you know whatever [TS]

00:57:24 ◼   ► jobs you know his pants on fire for you know interface was in a lot of people [TS]

00:57:31 ◼   ► within apple who saw min knew that you know it's not that well known that is is [TS]

00:57:35 ◼   ► his work is far you know outweighs his renowned were really happy to set that [TS]

00:57:45 ◼   ► up forum and have this thing where he got a lot more public credit than he's [TS]

00:57:49 ◼   ► ever gotten before but and but now they're all a little lake they think [TS]

00:57:55 ◼   ► that you know now the follow-up that it that being played as conflict with [TS]

00:58:00 ◼   ► Johnny I and again like you said you didn't use the word conflict but they [TS]

00:58:03 ◼   ► clearly though there's a perception out there now [TS]

00:58:05 ◼   ► sure in some of the second and third and reporting that that stinks and now he's [TS]

00:58:09 ◼   ► upset about i mean even Wall Street Journal heard from Aaron sources about [TS]

00:58:13 ◼   ► how there was disagreement and design direction between Christie and I so it's [TS]

00:58:18 ◼   ► not like I'm the only person saying that hey there yeah yeah you know I've got [TS]

00:58:24 ◼   ► this I got a loose microphone USB cord on my microphone and it just pulled out [TS]

00:58:29 ◼   ► what it what you saying that the wall street journal had something about the [TS]

00:58:33 ◼   ► conflict over design yeah there was a line am a story that you mentioned [TS]

00:58:39 ◼   ► seeing that going to you know a person familiar with the matter [TS]

00:58:43 ◼   ► great Chris team joining I dunno we see eye to eye or they had disagreements [TS]

00:58:47 ◼   ► over right direction so yeah and I think that that's really pretty much how all [TS]

00:58:51 ◼   ► design work Sat [TS]

00:58:53 ◼   ► do you think they say here's a guy who spent most of his 18 years effectively [TS]

00:58:59 ◼   ► reporting to Steve Jobs charade because Christie worked on the highest profile [TS]

00:59:04 ◼   ► design stuff because the top of the heap and you know it's not like every single [TS]

00:59:08 ◼   ► pixel of every thing goes to enter Steve Jobs but it was what we know what is [TS]

00:59:12 ◼   ► Steve care about now and you know bad word you know better call Christine do [TS]

00:59:18 ◼   ► you really think you know does anybody think that there weren't disagree Vince [TS]

00:59:21 ◼   ► colors are font sizes are any detail working with Steve you know that's just [TS]

00:59:27 ◼   ► the way it is I mean Apple a lot of people who are really just in love with [TS]

00:59:31 ◼   ► the company they seemed to ignore just completely disregard the fact that needs [TS]

00:59:37 ◼   ► to happen there needs to be done for these products to be released I mean the [TS]

00:59:41 ◼   ► classic story steve Jobs pinning forestall against Tony Fadell [TS]

00:59:45 ◼   ► each other who can make the better so that she gets that I mean you think for [TS]

00:59:50 ◼   ► stalls whatever come up with something said so innovative that literally change [TS]

00:59:55 ◼   ► the entire technology world and so many other industries if they weren't [TS]

00:59:58 ◼   ► competing against something I mean if you don't have your head against the [TS]

01:00:02 ◼   ► wall [TS]

01:00:02 ◼   ► you're not going to get much done yeah I totally agree with that and I think that [TS]

01:00:07 ◼   ► you know I saw in light of all this stuff we get a lot of croats you broke [TS]

01:00:12 ◼   ► that Christie's leaving but they got a lot of Solace tough on Twitter from [TS]

01:00:15 ◼   ► readers who are saying that they're worried about the whole direction of [TS]

01:00:18 ◼   ► Apple software under johnnie I have you know this doesn't sound good I think [TS]

01:00:24 ◼   ► that what you would worry me as if I heard stories that there were no [TS]

01:00:29 ◼   ► arguments about that stuff because if if nobody's arguing then nobody's really [TS]

01:00:35 ◼   ► trying to push it forward that's fair right I mean I don't think those [TS]

01:00:39 ◼   ► comments make much that in mind the Christmas story I mean if people don't [TS]

01:00:43 ◼   ► like having designed other concern about this content should have came ten nine [TS]

01:00:49 ◼   ► months ago already and I am sure there there were lots of comments and abroad [TS]

01:00:53 ◼   ► hey I was seven back then [TS]

01:00:55 ◼   ► so I mean this is what johnnie live once the the softer look like so there's [TS]

01:00:59 ◼   ► nothing in particular I mean maybe people are you are thinking five ten [TS]

01:01:03 ◼   ► years down the road but you know right now ten-point ends in 0 click I was 17 I [TS]

01:01:07 ◼   ► would say I was not look like I was so thinking anything in the day and I think [TS]

01:01:12 ◼   ► it's joining I've had even bigger ideas are one of the South look completely [TS]

01:01:18 ◼   ► different way that I was seven books that's when I was seven you know only [TS]

01:01:22 ◼   ► get one shot to revamp the whole look and in terms of Christy going out as to [TS]

01:01:27 ◼   ► what I've heard is you know there's no date set but I've heard that he's [TS]

01:01:31 ◼   ► probably going to stay I'm not not just their WBC but probably more towards the [TS]

01:01:36 ◼   ► end of the year [TS]

01:01:37 ◼   ► like the actual calendar year it's very possible I mean I heard specifically [TS]

01:01:42 ◼   ► around a BWC but I could be wrong about that well we'll see I get why so who [TS]

01:01:46 ◼   ► knows cuz you know Apple so god damn secret of them in the guy you know [TS]

01:01:50 ◼   ► little birdie will tell you right now we have we'll see I just too though that [TS]

01:01:56 ◼   ► this is another one of those cases were Apple being so secretive I feel like you [TS]

01:02:02 ◼   ► can't be any other way because either your secretive company or not a [TS]

01:02:05 ◼   ► secretive company you can't be it's like being pregnant you can't be you know [TS]

01:02:09 ◼   ► kind of pregnant right but it hurts them I think in terms of the way that it [TS]

01:02:14 ◼   ► would most companies when somebody of great christie's internal stature [TS]

01:02:19 ◼   ► announces his retirement not today would make a big big press release out of it [TS]

01:02:25 ◼   ► and expect national news but they would have announced it somehow you know that [TS]

01:02:31 ◼   ► it's it's unusual for someone is influential vice president level 22 be [TS]

01:02:37 ◼   ► leaving on his own terms with no internal real unpleasantness as the guys [TS]

01:02:41 ◼   ► had a great career done great things in his announcing it and you know nobody [TS]

01:02:47 ◼   ► inside the company says anything to anybody outside the company right and [TS]

01:02:51 ◼   ► then they lose the ability to control the narrative on that shirt into that [TS]

01:02:56 ◼   ► I'd say that they had a absolutely massive opportunity to get that [TS]

01:03:00 ◼   ► information out there in the wall street journal in the simpson trial with a NPR [TS]

01:03:06 ◼   ► NPR was no voice interview [TS]

01:03:08 ◼   ► 22 yeah they could have gotten that information out there if they wanted to [TS]

01:03:12 ◼   ► they could have made it a national [TS]

01:03:14 ◼   ► I want to wonder why they didn't why they didn't say that I don't know if [TS]

01:03:18 ◼   ► there's something you know that they thought maybe it would lessen the weight [TS]

01:03:23 ◼   ► of his testimony if it seemed as though he had one foot out the door [TS]

01:03:26 ◼   ► you know one foot on his upcoming Yahoo arteries gonna do right now I mean I'm [TS]

01:03:31 ◼   ► not sure if that was part of it or not and you know who knows it could be one [TS]

01:03:35 ◼   ► of those things where maybe they were like 51% one-way 49% the other leg kinda [TS]

01:03:42 ◼   ► had it written two ways and then at the last minute that's just not saying about [TS]

01:03:45 ◼   ► it and then as soon as you know it the news broke that he was leaving and they [TS]

01:03:50 ◼   ► didn't play the way they thought it should have played like god damn it we [TS]

01:03:54 ◼   ► should have you know we should yeah I mean I wonder if christy is who you know [TS]

01:04:00 ◼   ► everyone is making me out to be which I don't know such a you know amazing [TS]

01:04:05 ◼   ► figure inside the company you know the 51% probably should have lead the other [TS]

01:04:09 ◼   ► way you know if anything what I've heard is that he's got along better with [TS]

01:04:14 ◼   ► johnnie than you know [TS]

01:04:16 ◼   ► yeah I think so probably not to spread and I think it's mostly johnny's [TS]

01:04:22 ◼   ► personality you know and again it's one of those things where who knows what [TS]

01:04:26 ◼   ► they disagreed with in terms of hey what what color should this button be when [TS]

01:04:30 ◼   ► you tap on it that's not that's the sort of thing where they could argue you know [TS]

01:04:34 ◼   ► all week long and not come to an agreement and eventually Johnny might [TS]

01:04:38 ◼   ► have to say you know what we're going to do it my way and there's no hard [TS]

01:04:40 ◼   ► feelings that's just that's just working at Apple and doing design but that they [TS]

01:04:45 ◼   ► actually got along swimmingly and consider themselves you know good [TS]

01:04:48 ◼   ► friends right [TS]

01:04:49 ◼   ► me take a final break karen thank thank our last sponsor and then we'll get back [TS]

01:04:53 ◼   ► and we talked about last couple other specific upcoming [TS]

01:04:56 ◼   ► rumors are good friends at Backblaze you guys in the back place their longtime [TS]

01:05:04 ◼   ► sponsors of the show [TS]

01:05:05 ◼   ► unlimited on throttled back up for your Mac for $5 a month for Mac and it backs [TS]

01:05:13 ◼   ► up everything backs up your whole drive they have over collectively 100 [TS]

01:05:19 ◼   ► terabytes of data backed up over five billion files have been restored by [TS]

01:05:27 ◼   ► users of back place five billion files have been restored [TS]

01:05:32 ◼   ► they have an iOS app lets you access and sharing of your files from your iPhone [TS]

01:05:36 ◼   ► or iPad so you back up your home back to back plays account so nice and secure [TS]

01:05:40 ◼   ► you're out and about you have your iPhone you can just use the iPhone app [TS]

01:05:44 ◼   ► to access any files that in your back place that backed up from your Mac to [TS]

01:05:49 ◼   ► back place always meant I always mention this founded by Acts Apple engineers so [TS]

01:05:54 ◼   ► their code you know it's good it runs native on your Mac supports Mavericks [TS]

01:05:59 ◼   ► completely is not one of these are some janky code that is written by people [TS]

01:06:03 ◼   ► from a Windows background or something like that [TS]

01:06:06 ◼   ► perfect real nice quiet you don't even know it running in the background no [TS]

01:06:10 ◼   ► add-ons no gimmicks no upsell it really is just $5 per month per computer for [TS]

01:06:15 ◼   ► unlimited untroubled backup [TS]

01:06:18 ◼   ► I've been talking about this for months I don't know how many of you out there [TS]

01:06:21 ◼   ► who still haven't tried it everybody I know tries back play sticks with it it's [TS]

01:06:26 ◼   ► just amazing you sleep better at night knowing that you have backups off-site [TS]

01:06:30 ◼   ► away from your computer not just a cloned hard disk sitting right next to [TS]

01:06:34 ◼   ► your computer ready to be you know destroyed by a fire water link above the [TS]

01:06:39 ◼   ► desk or something like that really great stuff here you go to find out Backblaze [TS]

01:06:46 ◼   ► dot com slash daring fireball Backblaze dot com slash during fireball go try it [TS]

01:06:55 ◼   ► if you haven't tried to your nuts [TS]

01:06:57 ◼   ► so Mac OS 10.2 10 which i think is what they're gonna call it a number it i've [TS]

01:07:06 ◼   ► heard the same thing I invited you know it's a done deal yet already April so [TS]

01:07:11 ◼   ► there must have been hard at work at it but I have not seen it I can honestly [TS]

01:07:16 ◼   ► say that having seen it nobody shown me but in a nutshell that it's going to [TS]

01:07:22 ◼   ► look like Iowa 7 yeah yeah that's exactly the same quote unquote dramatic [TS]

01:07:30 ◼   ► or significant so gonna be the perhaps the biggest new feature ten-point [TS]

01:07:36 ◼   ► technically it shear off to the white internally I have no idea what the [TS]

01:07:40 ◼   ► California spot will be but I have to gather and I don't know their names like [TS]

01:07:46 ◼   ► that are probably the best and tightest held secret said Apple because I don't i [TS]

01:07:50 ◼   ► think that there's no reason for those you know you know like you know like [TS]

01:07:55 ◼   ► them you know you're talking about like the last one is Mavericks said they're [TS]

01:07:59 ◼   ► all gonna be named after places in California going forward [TS]

01:08:02 ◼   ► there's no reason for that sort of thing to go outside of very very tight circle [TS]

01:08:06 ◼   ► you know probably like shoulder and and Jony ive you know that that level [TS]

01:08:13 ◼   ► because it did you know they can brand that all the last-minute sure my guess [TS]

01:08:18 ◼   ► this is just a guess I'm gonna go with yosemite just because just because it's [TS]

01:08:26 ◼   ► gonna be a big change because what looks big is big branding lies right even if [TS]

01:08:32 ◼   ► you know like clearly the biggest upgrade versions of Mac OS 10 were like [TS]

01:08:37 ◼   ► the shift from PowerPC and Intel because everything had to be recompiled and all [TS]

01:08:42 ◼   ► sorts of technical stuff had to change [TS]

01:08:45 ◼   ► Snow Leopard was a big change they added all this low level stuff behind the [TS]

01:08:51 ◼   ► scenes like Grand Central Dispatch and really really big stuff like at a nerdy [TS]

01:08:56 ◼   ► computer science study how the operating system level works and famously they [TS]

01:09:02 ◼   ► even bragged about it you know marketing light not many new features were really [TS]

01:09:07 ◼   ► working on [TS]

01:09:08 ◼   ► you know the behind the scenes stuff so they gave it a name you know the [TS]

01:09:12 ◼   ► previous version was leopard they said we're gonna call it snow leopard because [TS]

01:09:15 ◼   ► it's leopard with you know not many new features this because it looks new I [TS]

01:09:21 ◼   ► think they're gonna give it a big push marketing lies as being even F [TS]

01:09:25 ◼   ► technically it's actually not that different it's really just a new look [TS]

01:09:30 ◼   ► sure yosemite is my guess because I don't know what else to me it's the [TS]

01:09:34 ◼   ► biggest such a great name to I totally agree terms of like you're somebody [TS]

01:09:38 ◼   ► being big 12 know it and it's pretty dramatic and that goes well with [TS]

01:09:42 ◼   ► redesigned gonna be [TS]

01:09:44 ◼   ► Southern California guy so I'm hoping for something like you or Malibu just [TS]

01:09:49 ◼   ► like a beach that represents like you know you have in your head is like a [TS]

01:09:53 ◼   ► sunset like a new beginning I could see malibu the only thing is I can see them [TS]

01:09:57 ◼   ► going back to a beach after Mavericks during a way through I don't know but [TS]

01:10:03 ◼   ► Anna and then you know in the whole telephone game I'm sure somebody's gonna [TS]

01:10:06 ◼   ► listen to this episode and they're gonna say John Gruber says that the new [TS]

01:10:10 ◼   ► version of Mac OS 10 will be called yosemite oh for sure like without a [TS]

01:10:14 ◼   ► doubt I'm telling you those of you who ever you are out there who's already the [TS]

01:10:19 ◼   ► headline into your wordpress.com front and I'm totally guessing nobody I don't [TS]

01:10:25 ◼   ► know anybody who would tell me anything like that [TS]

01:10:27 ◼   ► like that stuff like that isn't in the seeds that you know like you said that's [TS]

01:10:33 ◼   ► within the internal code names are named after like wine yeah I'm curious I'm [TS]

01:10:40 ◼   ► really curious how they're going to deal with drop shadows and I know it seems [TS]

01:10:46 ◼   ► like a weird thing to get hung up on talk about Apple though I mean correct [TS]

01:10:52 ◼   ► but so I the iOS 7 look gets rid of almost all shadows I think to the point [TS]

01:11:00 ◼   ► where some of things look bad like I always say pop over is on iPad and iOS 7 [TS]

01:11:05 ◼   ► to meet look too did they just look unfinished like an unfinished design [TS]

01:11:10 ◼   ► because there they are over there popped over the content but with no shadow it [TS]

01:11:16 ◼   ► just looks like this weird [TS]

01:11:17 ◼   ► white round rectangle that she's drawn over your content right kind of like [TS]

01:11:22 ◼   ► mail in portrait mode of their kind of view but that's not the intention of the [TS]

01:11:28 ◼   ► intention is going over the content right back in the match is designed to [TS]

01:11:34 ◼   ► have multiple windows open and wants exactly where I'm going right so if [TS]

01:11:39 ◼   ► there's no dropped shots behind these windows it's going to be it's gonna be a [TS]

01:11:42 ◼   ► bus so I think it's going to be is gonna be a decrease their but maybe not nearly [TS]

01:11:48 ◼   ► as dramatic as I was seven but clearly aesthetic is going to be there and you [TS]

01:11:54 ◼   ► know basically just what I heard you know new icon set you know how the [TS]

01:12:00 ◼   ► corners on the windows are slightly rounded they're getting rid of that [TS]

01:12:05 ◼   ► savings more squared off in and find out I think they're going to decrease like [TS]

01:12:10 ◼   ► the sheen of metal cross the OS quite a bit more white space will probably see [TS]

01:12:15 ◼   ► some new translucency these kind of where the dog is and notifications that [TS]

01:12:20 ◼   ► are ya it's it's a [TS]

01:12:23 ◼   ► I'm really curious to see how it goes cuz you know I guess it in a nutshell [TS]

01:12:27 ◼   ► everybody seems to agree that in a nutshell it's the iOS 7 lock sure but [TS]

01:12:33 ◼   ► there's so much about the Iowa seven-month did to me doesn't work with [TS]

01:12:36 ◼   ► layered Windows sure and the lack of shadows and the transparency thing is [TS]

01:12:42 ◼   ► another thing where you really like wind and you know Windows Microsoft really [TS]

01:12:45 ◼   ► found this out with Vista or was it was Vista where they went overboard with the [TS]

01:12:51 ◼   ► transparency yeah but it really when you have overlapping windows the [TS]

01:12:55 ◼   ► transparency becomes an unreadable mess if it's too transparent [TS]

01:13:00 ◼   ► like it works on iOS 7 I think because you never have more than one thing's [TS]

01:13:06 ◼   ► tacked on a time so like when you bring up one transparent thing like by sliding [TS]

01:13:10 ◼   ► up from the bottom to get the website called activity view of what's what's [TS]

01:13:15 ◼   ► the thing is laid upon the bottom [TS]

01:13:17 ◼   ► yeah control control so it works because it's only over one thing whereas that [TS]

01:13:25 ◼   ► sort of you know frosted glass look you can't just have a bunch of windows with [TS]

01:13:30 ◼   ► that [TS]

01:13:30 ◼   ► over each other right read anything so do it and I'm really curious how they're [TS]

01:13:35 ◼   ► going to handle shadows because I was seven doesn't really have any and the [TS]

01:13:39 ◼   ► current Mac OS 10 look and I think this is one of those things that hasn't [TS]

01:13:42 ◼   ► really changed all the way back to Mac OS 10.2 0 back in like 2001 is that the [TS]

01:13:49 ◼   ► shadows size has always bothered me it's just way too big it looks like each [TS]

01:13:54 ◼   ► window is like an inch above the other one even though there's no actual [TS]

01:13:59 ◼   ► parallax of you know Windows shrinking behind and stuff like that right I can [TS]

01:14:06 ◼   ► always notice that you take a screenshot on OS cannot have a window and you just [TS]

01:14:10 ◼   ► open up I can quickly whatever you can see that huge huge shadow it's right [TS]

01:14:15 ◼   ► it's humongous [TS]

01:14:16 ◼   ► right and it doesn't make any sense to me because it seems as though because [TS]

01:14:22 ◼   ► Windows nothing gets smaller so it seems like it's their very thin like [TS]

01:14:27 ◼   ► semantically they're very thin layers on top of each other very close to each [TS]

01:14:31 ◼   ► other but yet there's the shadows that make it look as though they're all an [TS]

01:14:36 ◼   ► inch apart and yet there's no there's no 3d parallax to it right i mean I guess [TS]

01:14:43 ◼   ► we're moving shadows would be more detrimental the Mac where lots of people [TS]

01:14:48 ◼   ► still use it with multiple windows open simultaneously but you know when I S [TS]

01:14:52 ◼   ► you know that I guess I must have missed the same way shadows wouldn't be as [TS]

01:14:57 ◼   ► important they're also been a lot of talk about you know what it desktop [TS]

01:15:00 ◼   ► version of 2007 as I would look like a lot of people playing to that iCloud our [TS]

01:15:05 ◼   ► car on the last year I don't think that's the right way to look at it I [TS]

01:15:10 ◼   ► think I dot com is basically a web based replication of the iPad out and that's [TS]

01:15:15 ◼   ► always what it's been even back to the first version of high klout.com [TS]

01:15:20 ◼   ► the leather stitched notes out calendar app reminders etc and now it just looks [TS]

01:15:26 ◼   ► like iPad apps yeah and the other thing too is that they don't have to deal with [TS]

01:15:31 ◼   ► layering right because it's one thing at a time filling your browser window and I [TS]

01:15:36 ◼   ► saw I [TS]

01:15:37 ◼   ► I don't think that's a good way to look either and that timing doesn't work out [TS]

01:15:40 ◼   ► either because I klout.com apps have had that look for many months now they [TS]

01:15:47 ◼   ► change that pretty much shortly after I was 17 right whereas thats the timeline [TS]

01:15:53 ◼   ► where I feel like they were really hammering away on the fundamentals of [TS]

01:15:57 ◼   ► what this new look for the Mac is gonna look like they came out way too early [TS]

01:16:02 ◼   ► they did you know the Mac stuff wasn't anywhere close to being done totally [TS]

01:16:06 ◼   ► agree yeah and from what I've heard like the design of 10.8 is really interested [TS]

01:16:10 ◼   ► a lot the last few months so like you said it would make sense to look like [TS]

01:16:14 ◼   ► the outcome seemed they did I klout.com alongside seventh and last September and [TS]

01:16:19 ◼   ► now nearly a year later it's not going to look the same that would make sense [TS]

01:16:22 ◼   ► know this so many iterations I mean that's you know if there's any one word [TS]

01:16:28 ◼   ► that describes the Apple design process its iterations for sure there's a [TS]

01:16:34 ◼   ► question about some of the your style that many maybe it's not from you it's [TS]

01:16:38 ◼   ► actually sorta 9 to 5 Mac house style and it's very very common it's it's more [TS]

01:16:44 ◼   ► or less I think almost the standard for the industry which is that and I think [TS]

01:16:49 ◼   ► correct me if I'm wrong but when you when you wrote about Mac OS 10.2 10 [TS]

01:16:53 ◼   ► having this iowa 7 look and feel you included with the story a mock up and [TS]

01:17:00 ◼   ► not one that you commission but like here's here's some guy in the internets [TS]

01:17:03 ◼   ► idea of what an Iowa 7 version of Mac OS 10 would look like [TS]

01:17:07 ◼   ► sure and another example is a new but these other sites to ours does it [TS]

01:17:14 ◼   ► everybody does it was somebody says rumor comes out that the new iPhone is [TS]

01:17:22 ◼   ► going to have added edge glass no bezel on the side and then there will be a [TS]

01:17:27 ◼   ► picture of a mock-up of an iPhone with edge-to-edge glass but it's not a mock [TS]

01:17:34 ◼   ► ups from the source it's just we went out we had to have we had to have an [TS]

01:17:38 ◼   ► illustration for this story so we went out and found one that sort of fits [TS]

01:17:41 ◼   ► right that always bothers me as a reader [TS]

01:17:45 ◼   ► and my guess is sort of armchair and journalism critic because to me it's [TS]

01:17:52 ◼   ► like you have a good story and it's an interesting source but then you've [TS]

01:17:56 ◼   ► illustrated it was something that's just pulled out of the air yeah I mean in [TS]

01:18:01 ◼   ► terms of that 10.2 example if you're into that roundup I did template ISA [TS]

01:18:06 ◼   ► WWDC that was my decision to put that up there a little early I probably could [TS]

01:18:13 ◼   ► have done a better job saying that that was a mockup but I do think illustration [TS]

01:18:16 ◼   ► is extremely important and also to be extremely honest if I had an exact idea [TS]

01:18:22 ◼   ► of what it would look like I would have had my own market made that would be you [TS]

01:18:27 ◼   ► know pretty close to the real thing because I have been doing that right [TS]

01:18:31 ◼   ► first several years when I know exactly how something's gonna look I'm going to [TS]

01:18:36 ◼   ► take the time to get a great mark up to 10 mean I did this with Retina MacBook [TS]

01:18:41 ◼   ► Pro in 2012 all the rest of the last couple of years I think you did it with [TS]

01:18:46 ◼   ► some icons yes we also did that with the Iowa 7 icons last year before and they [TS]

01:18:53 ◼   ► came out pretty good in that police sketch style way rate like it please get [TS]

01:18:58 ◼   ► says hey here's the guy who robbed the 7 11 and catch him and you looking like [TS]

01:19:03 ◼   ► hey that's actually a pretty good sketch I would say that those icons EU [TS]

01:19:06 ◼   ► Commission were good in that sense right [TS]

01:19:09 ◼   ► with those icons that was the night before WWDC if we got those the design [TS]

01:19:17 ◼   ► of the icons couple weeks before WWDC we would have had stellar mark-ups that [TS]

01:19:21 ◼   ► would look exactly like the icons on the home screen that's what I did to me it [TS]

01:19:25 ◼   ► it because you do that you know if you know and you can commission a mock-up [TS]

01:19:33 ◼   ► based on what you know what you've seen or what like a source's scene [TS]

01:19:37 ◼   ► then when you do this like where you'll just say well I don't have that but [TS]

01:19:41 ◼   ► here's the here's some other guys you know guess as to what it could look like [TS]

01:19:46 ◼   ► to me it takes away from when you actually have it I know because I closed [TS]

01:19:52 ◼   ► circles back to life what we're talking about the very beginning I read your [TS]

01:19:55 ◼   ► stuff very very closely and I know the exact words that you use but most people [TS]

01:20:00 ◼   ► don't sure right you include that screenshot with your story in most [TS]

01:20:05 ◼   ► people are going to who see it are going to think that supposed to be what it [TS]

01:20:08 ◼   ► looks like that's a good point because that particular story was a mix of IOSH [TS]

01:20:13 ◼   ► stuff and some points and all the Iowa State stuff those mockups and images up [TS]

01:20:17 ◼   ► there that's what the real thing looks like a lot of the bottom I put totally [TS]

01:20:20 ◼   ► bogus in the july-september look like there wasn't a great call my part but [TS]

01:20:26 ◼   ► even here in my Mac OS on a Mac OS iOS I mean the big features going to be the [TS]

01:20:32 ◼   ► health book which is basically passbook rear health it's gonna create lots of [TS]

01:20:37 ◼   ► data like blood sugar calories burned their finish statistics but for most [TS]

01:20:43 ◼   ► people it's not going to have the blood sugar is not going to have my blood [TS]

01:20:46 ◼   ► sugar because it's not gonna be able to read my book trigger the phone it's [TS]

01:20:51 ◼   ► gonna work with i mean the big question here is is it gonna work with some Apple [TS]

01:20:55 ◼   ► hardware at first will it be like iTunes coming before the iPod will just work a [TS]

01:21:00 ◼   ► good analogy yeah I mean I think the most likely scenario for the very [TS]

01:21:06 ◼   ► imminent future would be looking up to the brother of Health iPhone connected [TS]

01:21:11 ◼   ► accessories that Apple's hyping up for years you know like I remember when they [TS]

01:21:15 ◼   ► announced the iPhone OS three way back in 2009 they have that demo of the I [TS]

01:21:21 ◼   ► don't think it was a glucose blood sugar checker on stage and I was a huge deal [TS]

01:21:25 ◼   ► and now there's wifi based scales blood pressure checkers all sorts of stuff but [TS]

01:21:31 ◼   ► all matters that they could you know look up in a campaign in a similar place [TS]

01:21:35 ◼   ► yeah I know I kind of see it and then again there may be a you know I don't [TS]

01:21:41 ◼   ► wanna go on too much longer but we can talk about the the wearable rumors and [TS]

01:21:44 ◼   ► stuff [TS]

01:21:44 ◼   ► and so clearly there's an awful lot of rumors that Apple is going to come out [TS]

01:21:48 ◼   ► with some devices that are you know some sort of fitness health monitoring type [TS]

01:21:54 ◼   ► stuff and they've made hiring they've hired people with backgrounds in that [TS]

01:21:57 ◼   ► sort of thing so it's certainly wouldn't at this point shock anybody if Apple [TS]

01:22:02 ◼   ► came out with a peripheral that took some of these measurements and then you [TS]

01:22:06 ◼   ► know saying to buy a Bluetooth to your iPhone and iPad with health book right [TS]

01:22:11 ◼   ► there but I think a lot of this stuff though is going to be left to third [TS]

01:22:16 ◼   ► parties and you know you know like for example like blood sugar so if you have [TS]

01:22:21 ◼   ► you know if you have diabetes [TS]

01:22:23 ◼   ► that's a huge deal right but they're going to leave that to medical companies [TS]

01:22:27 ◼   ► and then let you know more or less what the App Store is to axe and yet Apple [TS]

01:22:33 ◼   ► does some apps and they have new apps you know and and you know obviously they [TS]

01:22:37 ◼   ► care about things like email and the web encounter but they don't worry about [TS]

01:22:42 ◼   ► having every little thing that they're happy to let thousands and thousands of [TS]

01:22:46 ◼   ► developers fill in all those gaps and I feel like it'll be the same way with the [TS]

01:22:50 ◼   ► medical devices software gamble gave it to every iPhone user the opportunity to [TS]

01:22:55 ◼   ► hook up their accessories to that they'll have beautifully presented [TS]

01:22:58 ◼   ► graphs all sorts of data comparison features so I think you know Apple [TS]

01:23:04 ◼   ► doesn't need to sell ivory diabetic a blood sugar monitoring device it's more [TS]

01:23:09 ◼   ► than enough for Apple if it becomes well-known hey if you have diabetes you [TS]

01:23:13 ◼   ► really want to get an iPhone because I do boom boom boom this is fantastic and [TS]

01:23:18 ◼   ► even the design of the application the name health book The the icon and all [TS]

01:23:22 ◼   ► screams pass health I mean it's literally a duplicate of past but with [TS]

01:23:26 ◼   ► health healthy so they get pretty clear that it's going to be an aggregator at [TS]

01:23:32 ◼   ► least at first you had screenshots of the actual app yes do you wonder whether [TS]

01:23:39 ◼   ► that is like us stand in for pre-release does it look the one thing that struck [TS]

01:23:46 ◼   ► me about it is that looked so much like passbook it almost looked confusingly [TS]

01:23:50 ◼   ► like passbook like you do you know more similar than I would think the two apps [TS]

01:23:55 ◼   ► would look as two different [TS]

01:23:57 ◼   ► had the exact opposite opinion I thought it was extremely polished compared to [TS]

01:24:03 ◼   ► the other stuff regarding iOS either I see it so it seems more policy other [TS]

01:24:08 ◼   ► parts the operating system like they've clearly been working on it for a long [TS]

01:24:11 ◼   ► time of course the design can and probably will change a bit but I know [TS]

01:24:17 ◼   ► that's the design that's been used and tested highways safer for several months [TS]

01:24:21 ◼   ► now so but it's like the real you your your shirt again not that it's finally [TS]

01:24:25 ◼   ► everything gets tripped up until the horse but but that at the time that you [TS]

01:24:30 ◼   ► had the screenshot that was what the app was intended to look like at this moment [TS]

01:24:33 ◼   ► yes it's not like hey we will end up this thing that looks like passbook [TS]

01:24:39 ◼   ► while we show it to our partners because we don't want them to see the real thing [TS]

01:24:43 ◼   ► no I do I didn't sit on that it was pretty it pretty immediate like to hear [TS]

01:24:50 ◼   ► anything else I am NOT her I've heard much more about the visual changes to [TS]

01:24:54 ◼   ► Mac OS 10 then I O Si O Si ya heard about the stuff besides the health book [TS]

01:24:59 ◼   ► improve maps out polished up data that our views of like where streets are and [TS]

01:25:06 ◼   ► of course the transit mode which I have heard they're having a hard time with [TS]

01:25:10 ◼   ► terms of sorting the data they don't want a repeat of the data aggregation [TS]

01:25:14 ◼   ► problems from iOS 6 has launched so we'll see if transit transit is [TS]

01:25:20 ◼   ► extremely hard because it's none of it is land and it's almost like a heads off [TS]

01:25:26 ◼   ► to Google for getting it as well as they do because none of it is regularize [TS]

01:25:31 ◼   ► there's no standard for how a municipal transit authority should put the transit [TS]

01:25:38 ◼   ► info on the web it's just it's almost like back to the days before RSS feeds [TS]

01:25:44 ◼   ► were people had the screen scrape HTML and parse the HTML on every site HTML is [TS]

01:25:49 ◼   ► different so if you more or less had to like special case every single city or [TS]

01:25:56 ◼   ► web site and the web scraping days but for transit now you pretty much have to [TS]

01:26:00 ◼   ► do each every single transit authority you pretty much have to do individually [TS]

01:26:04 ◼   ► because everybody reports the data different [TS]

01:26:06 ◼   ► right and it's not like out what went out and just created or you know to call [TS]

01:26:10 ◼   ► the state of herself this is a direct blow but it seems on the surface to be [TS]

01:26:14 ◼   ► just similar to what they did before [TS]

01:26:16 ◼   ► acquired a budget companies and data sources and they're mixing it up [TS]

01:26:18 ◼   ► altogether and I think that at this point calling the guy gets disaster [TS]

01:26:23 ◼   ► iPhone iOS 6 maps onto 2012 is the end rather pull the feature another testing [TS]

01:26:29 ◼   ► it now the long something that's not ready to go especially in the back so I [TS]

01:26:34 ◼   ► also think I think look and feel wise I think this is sort of that johnnie IV [TS]

01:26:38 ◼   ► employees worry I think johnnie I've in all aspects sort of goes for a sort of [TS]

01:26:44 ◼   ► more timeless look like away from trendiness and even know it sounds [TS]

01:26:48 ◼   ► ridiculous because flat design became such a lofty used term in the last 18 [TS]

01:26:55 ◼   ► months or so dirty right but I don't think it is I think he sees it as as a [TS]

01:27:01 ◼   ► more timeless style and maybe it went to fly so I think I think maybe the dial [TS]

01:27:06 ◼   ► back in a little bit more texture I hope but just a little just a touch but I [TS]

01:27:11 ◼   ► haven't heard anything to point to that but i no way that like you know the [TS]

01:27:16 ◼   ► Porsche 911 has looked like the same car for fifty years just slowly evolved year [TS]

01:27:23 ◼   ► over year and the way that especially starting with the the iPhone 4 that all [TS]

01:27:31 ◼   ► iPhones since have been sort of quick you know you can just telling somebody [TS]

01:27:35 ◼   ► has an iPhone in her hand right point although the five see you know obviously [TS]

01:27:40 ◼   ► is its own unique thing but anyways but the the ones with them you know more [TS]

01:27:46 ◼   ► rectangular corners in this metal frame around the sign you know that I think [TS]

01:27:51 ◼   ► that we're done with radical changes to the Iowa seven UI for years to come [TS]

01:27:58 ◼   ► for sure we'll see tweaks year over year but that this general flat look is to [TS]

01:28:04 ◼   ► the software what the iPhone 4 shape was to the hardware couldn't agree more I [TS]

01:28:10 ◼   ► mean all indications my essay is just gonna be tweaks here and there to the [TS]

01:28:14 ◼   ► user interface but nothing in terms of [TS]

01:28:16 ◼   ► the overall philosophy or style behind it and of course they're gonna fix up [TS]

01:28:20 ◼   ► you know the screw ups in the voice memos app in terms of it being confusing [TS]

01:28:24 ◼   ► simply notifications that are a bit but no nothing to you move away from this [TS]

01:28:31 ◼   ► aesthetic yeah they did a lot of that with Iowa 7.1 really I mean it's just [TS]

01:28:36 ◼   ► one of those little things where they've got to be on the OS has to be on the [TS]

01:28:41 ◼   ► same shipping schedule as the hardware and if the hardware had to have iowa 7 [TS]

01:28:47 ◼   ► you know and whatever new phones and iPads have coming out this year are [TS]

01:28:52 ◼   ► going to be running iOS 8 [TS]

01:28:54 ◼   ► they're gonna be devices they can't boot Iowa seven that's how it is every year [TS]

01:28:59 ◼   ► so there had to be something called Iowa 7 that shipped in September because [TS]

01:29:03 ◼   ► that's when the iPhones came out I think that I was 7.1 if iOS [TS]

01:29:09 ◼   ► was just software-only and Apple didn't do their own hardware 7.1 was the first [TS]

01:29:15 ◼   ► version that I think they would be shipped yeah it's not just about bugs [TS]

01:29:19 ◼   ► but also that they like you said they cleared up a lot of navigational [TS]

01:29:24 ◼   ► ambiguities for sure absolutely anything you can see how much care really went [TS]

01:29:29 ◼   ► into the move from seven to seven point one of those I i mean forget the new [TS]

01:29:34 ◼   ► more rounded slider how are you going to the weather at I mean something that is [TS]

01:29:38 ◼   ► not important as little clips to show the snow the rain clouds like the days [TS]

01:29:46 ◼   ► to come in like the week view those have been changed immensely as well so it's [TS]

01:29:50 ◼   ► the small things shows the level to tell ya I'm almost surprised I think they had [TS]

01:29:54 ◼   ► to I think they felt like they had to because they know that I was seven cuz [TS]

01:29:57 ◼   ► it was so much in so little time [TS]

01:29:57 ◼   ► it was so much in so little time [TS]

01:30:00 ◼   ► you know that they really needed to dig in and do a pretty significant point one [TS]

01:30:05 ◼   ► release I think it's probably the most significant point one release in Iowa [TS]

01:30:09 ◼   ► history but not surprised because it took so long because it clearly was [TS]

01:30:14 ◼   ► eating into the time where I S eight development was ramping up right now yes [TS]

01:30:19 ◼   ► why you know because they want to do these things annually they don't have [TS]

01:30:23 ◼   ► much time from when they ship Iowa 72 where they've really gotta have most of [TS]

01:30:28 ◼   ► their engineers working you know all week long every day on I was a right and [TS]

01:30:34 ◼   ► you can see the shift there like every year the fewer major clean up these [TS]

01:30:39 ◼   ► dialects like there was like I was 4.3 iOS 4.3 that was three major point of [TS]

01:30:48 ◼   ► these thoughts for i dont member how far 3.0 3.3 but now I mean like we're going [TS]

01:30:55 ◼   ► from sent out at some point in the next big ones gonna be point out 60611 7.0 [TS]

01:31:01 ◼   ► 55116 going out so they're moving quickly last but not least let's say [TS]

01:31:08 ◼   ► this what he would do you have any Inklings on on Apple's calendar schedule [TS]

01:31:13 ◼   ► for the rest of the year [TS]

01:31:14 ◼   ► you know accidents and I want to talk about it and I believe it was the second [TS]

01:31:18 ◼   ► quarter and a third quarter earnings call last year too upset hate 2013 we're [TS]

01:31:23 ◼   ► gonna really do everything in the fall by 2014 gonna be a big year we have big [TS]

01:31:27 ◼   ► plans for a cross and he said the word cross 2014 and this was not only on the [TS]

01:31:32 ◼   ► call itself but in the press release to and here we are mid-april nothing or end [TS]

01:31:39 ◼   ► of April almost and not a word not a soul and in two years ago it was two [TS]

01:31:46 ◼   ► years ago they had a January event New York for e-books and education right I [TS]

01:31:51 ◼   ► was sort of a one off they've never followed up [TS]

01:31:53 ◼   ► but I kind of felt like it was hey we don't you know you know don't forget [TS]

01:31:58 ◼   ► about us while we were in a quiet period after the holidays last year they didn't [TS]

01:32:05 ◼   ► do anything until WWDC and they put that out there they kind of spread the word [TS]

01:32:12 ◼   ► that hey we're not gonna you know when I can remain the same told WBZ in this [TS]

01:32:22 ◼   ► year they didn't say it is just let that that late March Early February February [TS]

01:32:29 ◼   ► and March time frame where for a couple of years they were announcing new iPads [TS]

01:32:33 ◼   ► they've just let it go without announcing anything like I kind of [TS]

01:32:36 ◼   ► thought months ago if they had new product categories to announce like what [TS]

01:32:41 ◼   ► the iPad was in 2010 and 2011 that that would be the time when they would do it [TS]

01:32:45 ◼   ► because they moved the iPad to the fall that's when everybody expects new iPad [TS]

01:32:49 ◼   ► this year again but it opens up that February March area for new product [TS]

01:32:55 ◼   ► categories and I was thinking that the I mean I know that Apple TV was planned [TS]

01:32:59 ◼   ► for introduction in the first half of 2014 it could've been pushed back could [TS]

01:33:03 ◼   ► have been delayed for you as wide but I mean with Tim Cook saying that there's [TS]

01:33:09 ◼   ► gonna be new stuff cross 2014 including a new product category at some point [TS]

01:33:14 ◼   ► during the year [TS]

01:33:15 ◼   ► you know something to go wrong i mean CEO of Apple wouldn't say new products [TS]

01:33:21 ◼   ► across 2014 and not released new products across 2014 [TS]

01:33:25 ◼   ► it or when I wonder I'm maybe something slipped or maybe it's you know we know [TS]

01:33:33 ◼   ► the date for WBC its first week in June right that still leaves plenty of room I [TS]

01:33:37 ◼   ► think for a cross the year where if you know but I think it would require [TS]

01:33:41 ◼   ► hardware announcements at WWDC not just software announcements yeah I think [TS]

01:33:46 ◼   ► that's a given at this point I mean I don't know though given for what [TS]

01:33:51 ◼   ► announcing what kind of hardware laptops at the very least I'd say well BC I [TS]

01:33:54 ◼   ► don't think that counts I think something [TS]

01:33:56 ◼   ► be on laptops I think not that they have to not that they're going to but that to [TS]

01:34:02 ◼   ► sort of hit that that definition of announcing new products across the year [TS]

01:34:06 ◼   ► it has to be more than just updated MacBook Air MacBook Pros could be the [TS]

01:34:12 ◼   ► next to watch you know every now and again don't think this is true because [TS]

01:34:17 ◼   ► the the phone stuff is so gargantuan in terms of the ramp up in in the supply [TS]

01:34:25 ◼   ► chain that they can't they just cant keep it secret weeks in advance anymore [TS]

01:34:30 ◼   ► but you know I thought before in theory what if they you know announced the new [TS]

01:34:36 ◼   ► iPhone then what if the iPhone you know how like the two years ago to come up [TS]

01:34:40 ◼   ► there in the first iPads with the retina displays the iPad 3 and then six months [TS]

01:34:45 ◼   ► later they said here's iPad 4 with Retina display and you know better 886 [TS]

01:34:50 ◼   ► processor i mean that makes sense in terms of the recent talk about how the [TS]

01:34:53 ◼   ► four point seven inch model in the 5.5 maybe the four point seven VDC and later [TS]

01:34:59 ◼   ► in the year the hope that what I don't know or maybe they just say here's the [TS]

01:35:04 ◼   ► next you know his iPhone 6 and it comes out six 6 months or seven months after [TS]

01:35:09 ◼   ► my guess would be more like eight months but there's no promise that you get it [TS]

01:35:12 ◼   ► that if you bought your iPhone 5s on day one that you are going to get twelve [TS]

01:35:17 ◼   ► months of this is the top of the line iPhone right course I mean but I don't [TS]

01:35:23 ◼   ► know Apple TV could be at WWDC announcement to yeah I thought the same [TS]

01:35:28 ◼   ► thing that that could be I'm not hearing anything about it and just pulling stuff [TS]

01:35:33 ◼   ► out of manhattan thinking what they could announce the only thing I know [TS]

01:35:36 ◼   ► about Apple TV is I know that there are some amazing engineers working on Apple [TS]

01:35:43 ◼   ► TV like sure type of engineers who there's no way that they're working on [TS]

01:35:48 ◼   ► the Apple TV as we know it you know [TS]

01:35:52 ◼   ► course simple little up down left right selecting [TS]

01:35:55 ◼   ► that there's some really good people on a mean whether it's something that's [TS]

01:35:59 ◼   ► coming this year or later or I don't know but I mean could be minor AppleTV [TS]

01:36:06 ◼   ► refresh perhaps at the new software SDK iOS I mean look at the Apple TV [TS]

01:36:12 ◼   ► interface is still stuck in the force all days as well so you know they need [TS]

01:36:16 ◼   ► updates on both sides of the coin [TS]

01:36:19 ◼   ► having been at Microsoft build conference two weeks ago and you know [TS]

01:36:25 ◼   ► that they you know and it was so fun you know a link to a couple of pieces today [TS]

01:36:29 ◼   ► from Brent Simmons and Justin Williams about how it was at Moscone West which [TS]

01:36:34 ◼   ► is where it was like this bizarro world WWDC we're in so many ways it looked [TS]

01:36:41 ◼   ► like to be deputy CNN so many you know when you do see oh my god that is so [TS]

01:36:45 ◼   ► weird you know in this is so weird and one of them you know not really weird [TS]

01:36:51 ◼   ► but one of the ways that that struck me about build was this day of this column [TS]

01:36:56 ◼   ► universal absurd whatever they're called him but that there's one way to write an [TS]

01:37:00 ◼   ► app that runs on Windows PCs Windows phones tablets and Xbox [TS]

01:37:07 ◼   ► obviously the interface is totally different but it's the same you know [TS]

01:37:12 ◼   ► developer tools and API's for shared stuff so the stuff that could be shared [TS]

01:37:17 ◼   ► as shared but the thing that got me was that you know they're really really you [TS]

01:37:22 ◼   ► know right now Microsoft with the Xbox one and the current run time in their [TS]

01:37:26 ◼   ► developer tools is pushing hey you can write apps that run in people's living [TS]

01:37:31 ◼   ► rooms on their Xbox one you know that's that's a that's a ship that's taking off [TS]

01:37:37 ◼   ► yes for sure the living room opens up so many different opportunities perhaps to [TS]

01:37:40 ◼   ► that just makes me think you know and if they're gonna do it part of the story of [TS]

01:37:45 ◼   ► a next generation Apple TV doesn't even matter what what the just to the [TS]

01:37:49 ◼   ► hardware is you know that if it's a hit TV with a great actual TV set with an [TS]

01:37:53 ◼   ► integrated [TS]

01:37:54 ◼   ► it's a separate boxes of plug-in doesn't matter if it has has to do with acts and [TS]

01:37:58 ◼   ► third party apps in App Store WWDC is the time to do it because you know they [TS]

01:38:04 ◼   ► have to wait another year otherwise I mean that today would that they couldn't [TS]

01:38:08 ◼   ► release it in October and just released the developer info is stuff on the web [TS]

01:38:12 ◼   ► but the perfect time to do it is at WWDC keynote to flow to anything about it i [TS]

01:38:20 ◼   ► mean they're not going to just have a keynote for iOS eight which is not that [TS]

01:38:24 ◼   ► big of an update and a new operating system just has a new look and no city [TS]

01:38:28 ◼   ► saint peters out his barracks I mean there's a formula here include some [TS]

01:38:32 ◼   ► hardware some sort [TS]

01:38:33 ◼   ► well and the other thing too about Mac OS two min obviously Mac OS 10 is gonna [TS]

01:38:37 ◼   ► be huge part in the keynote just because of the new look great and have all sorts [TS]

01:38:40 ◼   ► of information and and you know how you're going to get your apps to take [TS]

01:38:44 ◼   ► advantage of the new look and still you know run on Mac OS 10.9 and all this [TS]

01:38:49 ◼   ► stuff but the truth is the Mac and you know the max a great business and I [TS]

01:38:55 ◼   ► really do think Apple's heart is in it but it's just not big enough for a ball [TS]

01:38:58 ◼   ► tipped to be a centerpiece of the keynote anymore [TS]

01:39:01 ◼   ► bis there has to be a new product right for sure he said even like [TS]

01:39:06 ◼   ► psychologically [TS]

01:39:07 ◼   ► updated areas I'm back with pros WWDC and then cut it for you because it's [TS]

01:39:12 ◼   ► just not big enough business really isn't not that that won't get good time [TS]

01:39:17 ◼   ► and that you know that they're not proud of it and it certainly means a lot to [TS]

01:39:20 ◼   ► the people who were in the room at WBC because every single all 5,000 [TS]

01:39:25 ◼   ► developers are using Macs to develop their apps where they're writing Mac [TS]

01:39:29 ◼   ► software iOS software absolutely but it's just not big enough will you be [TS]

01:39:34 ◼   ► there they're going to see this year I expect to be yeah yeah I'll be there too [TS]

01:39:39 ◼   ► I mean I don't have a ticket or a press pass will be there during the week so [TS]

01:39:43 ◼   ► yeah well then you want to get together so that's a good question was going to [TS]

01:39:48 ◼   ► ask about that so you do you you've never got a press pass through the Apple [TS]

01:39:52 ◼   ► events I have only known get a press pass I haven't gotten a press email [TS]

01:39:57 ◼   ► reply so yeah no relationship there with Apple at this point [TS]

01:40:03 ◼   ► and you but you ask yeah yeah I asked you ask age time like everytime diabetes [TS]

01:40:10 ◼   ► he gets announced you do you know throw it through another question to get a [TS]

01:40:16 ◼   ► press pass yeah last couple years yourself haven't really gotten any [TS]

01:40:20 ◼   ► replies for that or stories you know ask them to comment on the grocery store and [TS]

01:40:25 ◼   ► they give the comments everyone else so I don't know I you know it doesn't seem [TS]

01:40:33 ◼   ► like they really interact with the Apple only websites I mean during fireball is [TS]

01:40:39 ◼   ► not an Apple rumor site [TS]

01:40:41 ◼   ► fortunate that Apple rumors that you but I mean I'd be more concerned or more [TS]

01:40:46 ◼   ► yes I don't know if that's the right word cuz I probably would be upset [TS]

01:40:48 ◼   ► either way but I'd be more concerned if like MacRumors getting invited to those [TS]

01:40:53 ◼   ► events which there so I don't think so either know it's a good point and part [TS]

01:40:58 ◼   ► of it they do seem to have had a couple of years ago a sort of reflection [TS]

01:41:04 ◼   ► inflection point where they they've really all of a sudden opened up to [TS]

01:41:09 ◼   ► online only [TS]

01:41:12 ◼   ► publications like where previously they really only given top terror press [TS]

01:41:19 ◼   ► access to print based journalists so and it was a lot more limited so like the [TS]

01:41:29 ◼   ► first couple of years [TS]

01:41:31 ◼   ► iPhone review units only went to Lake poke mossberg [TS]

01:41:35 ◼   ► begley at the USA today steven levy while he was in newsweek but that you [TS]

01:41:43 ◼   ► know newsweek you know went under [TS]

01:41:45 ◼   ► but it was really you know like the first iPhone I think only went too late [TS]

01:41:49 ◼   ► for for writers for a live video and they were all had roots in print you [TS]

01:41:56 ◼   ► know the Wall Street Journal The New York Times USA Today and it seemed like [TS]

01:42:00 ◼   ► they had a moment where I started getting I had press passes back then but [TS]

01:42:05 ◼   ► then I never had review unit of anything and then they really opened up and [TS]

01:42:09 ◼   ► started giving a lot more review units and the you know off the record [TS]

01:42:14 ◼   ► briefings that go with them not just to me it wasn't like they elevated mean [TS]

01:42:18 ◼   ► next to Hogan mossberg but that you know a lot of others to what was the first to [TS]

01:42:23 ◼   ► review the iPhone four for us just got time on the next one question I believe [TS]

01:42:33 ◼   ► in fact I'm almost certain that it was the Verizon iPhone 4 which is a little [TS]

01:42:39 ◼   ► interesting because it was not a major event I think I could be wrong but I [TS]

01:42:49 ◼   ► think that things remain memories shot but I'm pretty sure that I was out on [TS]

01:42:53 ◼   ► the west coast for Macworld Expo and it worked out that I could just swing down [TS]

01:43:00 ◼   ► to Cupertino and get a briefing and signed all the NDA's and pick it up and [TS]

01:43:03 ◼   ► you know I haven't but otherwise it would've gone like from Philly up to New [TS]

01:43:09 ◼   ► York as they they went you know they had a team go to New York to distribute them [TS]

01:43:13 ◼   ► to writers there but I think I'm almost certain that the that was when it [TS]

01:43:18 ◼   ► started and I think I've gotten a review unit of every iOS device sense right [TS]

01:43:23 ◼   ► away if I missed anything it wasn't anything major right right yeah your [TS]

01:43:28 ◼   ► views are always interesting to me I love how the embargo lifted a certain [TS]

01:43:32 ◼   ► time and then you just post George three hours later the next day and everyone [TS]

01:43:36 ◼   ► jumps to read your always try I try I try to get I try to hit the embargo [TS]

01:43:43 ◼   ► deadline but I never do I'm really terrible [TS]

01:43:48 ◼   ► I mean like this point but I know but I think some people think I do it on [TS]

01:43:51 ◼   ► purpose now that I i think you do it on purpose I don't and it used to be that I [TS]

01:43:58 ◼   ► get you know that that they'd call me or email me and I hate when you know where [TS]

01:44:04 ◼   ► your review [TS]

01:44:05 ◼   ► like why am I reading him and it wasn't like I was in trouble there's no there [TS]

01:44:10 ◼   ► is absolutely no hey you know there's there's a rule that says you cannot [TS]

01:44:14 ◼   ► publish before nine o'clock on Thursday there's no rule that says you have to [TS]

01:44:19 ◼   ► publish by 905 Pacific do you know I just think though that everybody else [TS]

01:44:23 ◼   ► wants to publish right away that it never occurred to them that we missed it [TS]

01:44:28 ◼   ► by four hours later it was like they didn't ever in wasn't like they were [TS]

01:44:33 ◼   ► angry they were just confused and wondering sure everything was alright [TS]

01:44:36 ◼   ► what's wrong with our phones before we wrap up what do you think about the [TS]

01:44:41 ◼   ► watch you got to drink I mean it'll be interesting to see which direction to go [TS]

01:44:46 ◼   ► into I mean based on all the recent hires it really seems like it's gonna be [TS]

01:44:50 ◼   ► a medical appliance or have a medical medical I think I don't think so i think [TS]

01:44:55 ◼   ► thats all I think it's too limiting and it's no fun it's not I think it's one [TS]

01:44:59 ◼   ► complete any human I thought it was the the phone web browser and I thought I [TS]

01:45:03 ◼   ► don't think you would be farfetched to think that a watch is gonna be your [TS]

01:45:07 ◼   ► media your health and some cool mapping functionality something like that I mean [TS]

01:45:14 ◼   ► hires in terms of those from the medical space it's really been a thing across [TS]

01:45:18 ◼   ► 2013 and 2014 [TS]

01:45:21 ◼   ► you know how the Apple product cycles work i mean i phone was in the works [TS]

01:45:24 ◼   ► two and a half years three years before that launched and if they got all these [TS]

01:45:28 ◼   ► medical hires over the last year two or so and we're talking about people's [TS]

01:45:32 ◼   ► lives here [TS]

01:45:33 ◼   ► FDA regulations I don't think we would be able to be able to ship a device that [TS]

01:45:37 ◼   ► does everything their newly hired engineers are capable of creating this [TS]

01:45:42 ◼   ► year or even early next year so I'll tell that could be for future [TS]

01:45:46 ◼   ► generations and they could start off like you know the original iPhone 3G [TS]

01:45:50 ◼   ► could be just a few medical things here and there some core mats functionality [TS]

01:45:55 ◼   ► getting your notifications and then over time they could you know of all the [TS]

01:46:00 ◼   ► product to be something [TS]

01:46:01 ◼   ► trigger I do think in a couple people have been writing about it recently it [TS]

01:46:08 ◼   ► doesn't seem to add up financially to be an IV phone or I even iPad style [TS]

01:46:15 ◼   ► business now cuz i phones from Apple's perspective accounting myself words 6567 [TS]

01:46:23 ◼   ► $800 each [TS]

01:46:24 ◼   ► you don't pay that when you go to the carrier but the carrier that pays Apple [TS]

01:46:27 ◼   ► like you buy a new 50 s starts at like six hundred and fifty bucks [TS]

01:46:32 ◼   ► iPads you know now clearly you can get the iPad Mini [TS]

01:46:39 ◼   ► without cellular for you know three hundred and fifty bucks but the bigger [TS]

01:46:43 ◼   ► ones you know are 45 $600 devices I don't think you can sell a thing you [TS]

01:46:48 ◼   ► wearing your wrist four five six seven hundred dollars or you could sell it but [TS]

01:46:51 ◼   ► it wouldn't be wouldn't sell to enough people right although this is ridiculous [TS]

01:46:56 ◼   ► talk about the thousands of dollars for you I watch any of its colder later [TS]

01:47:03 ◼   ► something but that's totally not now I was going back and forth some people [TS]

01:47:08 ◼   ► into the day about it and somebody else I forget who but some reader genotype 2 [TS]

01:47:13 ◼   ► chimed in and said sure lots of companies sell thousand dollar watches [TS]

01:47:16 ◼   ► multi $1000 watches but those watches are heirlooms you're expected if you go [TS]

01:47:21 ◼   ► and buy for $5,000 water even two or three thousand dollar watch from Rolex [TS]

01:47:27 ◼   ► or Amiga or any of the companies that make watches like that you're expecting [TS]

01:47:32 ◼   ► to have a watch your gonna own for the rest of your life that you can pass on [TS]

01:47:35 ◼   ► to your children going to be you know useful and even better it's going to be [TS]

01:47:42 ◼   ► even better than it was right because if you had like your grandfather's Rolex [TS]

01:47:45 ◼   ► and it still keeps great I'm gonna have this great old style gonna be timeless [TS]

01:47:50 ◼   ► and you've got this connection computer devices you know don't write whatever [TS]

01:47:55 ◼   ► that thing is three or four years from now things going to be in everybody's [TS]

01:47:58 ◼   ► destro because it's going to be three or four year old technology yeah yeah [TS]

01:48:02 ◼   ► probably be used by that I mean if you look at that Apple update cycle I mean [TS]

01:48:06 ◼   ► even the iPhone 3G s quite useless you can lead a software so [TS]

01:48:14 ◼   ► ya gotta think about it in terms of iPod pricing I really do you know for sure I [TS]

01:48:20 ◼   ► also feel like maybe the same that we're all overlooking is just the way that [TS]

01:48:23 ◼   ► like the iPhone came out and had all these sensors that just nobody ever [TS]

01:48:27 ◼   ► really thought of before not that the technology was amazing but that all [TS]

01:48:30 ◼   ► together it was like a proximity sensor so that the phone goes off when you hold [TS]

01:48:34 ◼   ► it up to your face to make a call right she doesn't register as a touch and the [TS]

01:48:39 ◼   ► accelerometer right and you know and they had the Super Monkey Ball Z game [TS]

01:48:44 ◼   ► right there on day one in the App Store taking advantage of it but now it's like [TS]

01:48:49 ◼   ► nothing right but it was the combination and you know that you could put any one [TS]

01:48:54 ◼   ► of them maybe wouldn't be all that expensive and wouldn't be all that [TS]

01:48:57 ◼   ► amazing but you put four five six of these centers in a device that you put [TS]

01:49:04 ◼   ► on your wrist and all of a sudden maybe you do kind of get an amazing array of [TS]

01:49:08 ◼   ► you know that this information about yourself [TS]

01:49:11 ◼   ► but I don't know and I also feel like display why's it if it's anything it's [TS]

01:49:17 ◼   ► gotta be like some kind of like new technology that nobody's thinking of [TS]

01:49:20 ◼   ► devices that like Samsung's putting out that are like just take it take it [TS]

01:49:25 ◼   ► 2014 cell phone in shrink it to two inches and put it under arrest has got [TS]

01:49:29 ◼   ► to be the wrong way of thinking about pressure speaking Samsung I love that [TS]

01:49:33 ◼   ► that time were original Samsung Samsung designed tumblr.com yeah I mean it took [TS]

01:49:40 ◼   ► me a minute to think about why this website playing who are really thats and [TS]

01:49:45 ◼   ► I'm like I got it I think that that's the only did his last night I tweeted I [TS]

01:49:52 ◼   ► did I didn't have any context to it all a road I just paste the URL and I think [TS]

01:49:57 ◼   ► my game right as its quick look it up so if anybody listening to see it and I [TS]

01:50:02 ◼   ► think I've that make ya Samsung design . tumblr.com and then you go there and [TS]

01:50:08 ◼   ► it's just I don't know who did this is not me but it's brilliant it's just says [TS]

01:50:12 ◼   ► original designed by Samsung this blog is dedicated to showcase all the [TS]

01:50:18 ◼   ► innovative and original designed by Samsung and it says there are no posts [TS]

01:50:22 ◼   ► in the UC which Apple employees [TS]

01:50:26 ◼   ► I did I saw you link to it you linked to a screenshot showing that somebody I [TS]

01:50:35 ◼   ► don't know he is a good some kind of marketing something scholer favored it [TS]

01:50:41 ◼   ► from his Twitter account [TS]

01:50:42 ◼   ► yeah how did you spot that I was a good way to end the show that the thing that [TS]

01:50:46 ◼   ► got me the thing that made me interesting about that it wasn't that [TS]

01:50:49 ◼   ► show her favorite at my tweet it was that you saw that show her favorite at [TS]

01:50:54 ◼   ► my tweet the Twitter apps and TweetDeck or not there is an Activity tab it shows [TS]

01:50:59 ◼   ► you all that stuff it what made you look like a stream of people following the [TS]

01:51:05 ◼   ► game and I followed both of you so it shouldn't that technology huh yeah well [TS]

01:51:16 ◼   ► mark Herman thank you for being on the show was great [TS]

01:51:19 ◼   ► ya gotta have you back but everybody can follow your your reporting and 9 to 5 [TS]

01:51:25 ◼   ► Mac where you are senior editor and then on Twitter use Twitter account [TS]

01:51:29 ◼   ► mark with AK government G U R M A N [TS]

01:51:35 ◼   ► yeah you should follow it to John DME I could reply says I should when you tell [TS]

01:51:42 ◼   ► me play live live on the show I'm gonna follow mark fuhrman quite the [TS]

01:51:49 ◼   ► endorsement everybody else as you listen you should do the same thing here we go [TS]

01:51:54 ◼   ► follow you know I you know what I i for 500 people I just assumed that I was far [TS]

01:52:03 ◼   ► I mean I'm a very similar to Gruber it's gonna be me and talk about the Lakers [TS]

01:52:08 ◼   ► basketball over well with your team Phillies Yankees Yankees Yankees sorry [TS]

01:52:14 ◼   ► but I don't know you like basketball and Apple get a kick out of some stuff [TS]

01:52:20 ◼   ► shoulders Red Sox man so I doubt that he favorites me my tweets [TS]