00:00:00 ◼ ► it is so hard not to introduce you as Jason creed of 37 signals you can do [<a href="https://overcast.fm/+BtuyB6TuU/0">TS</a>]
00:00:06 ◼ ► that I just correct you know that you and I will also admit I'm going yeah I [<a href="https://overcast.fm/+BtuyB6TuU/6">TS</a>]
00:00:17 ◼ ► will admit that when you tweeted the announcement I fell for it I figure if [<a href="https://overcast.fm/+BtuyB6TuU/17">TS</a>]
00:00:22 ◼ ► you get exactly what you wrote but you're like something like after [<a href="https://overcast.fm/+BtuyB6TuU/22">TS</a>]
00:00:25 ◼ ► thirteen years after 14 years it's been a good run but it's [<a href="https://overcast.fm/+BtuyB6TuU/25">TS</a>]
00:00:30 ◼ ► time to leave 37 signals and I was like that and I was like wow I i really was [<a href="https://overcast.fm/+BtuyB6TuU/30">TS</a>]
00:00:37 ◼ ► just like I fell for it hook line and sinker and then I click through course [<a href="https://overcast.fm/+BtuyB6TuU/37">TS</a>]
00:00:43 ◼ ► the big news is that you would you tell you what that would have you guys done [<a href="https://overcast.fm/+BtuyB6TuU/43">TS</a>]
00:00:49 ◼ ► well I'm the new CEO Microsoft great timing that I decided to switch we we've [<a href="https://overcast.fm/+BtuyB6TuU/49">TS</a>]
00:00:57 ◼ ► switched the company around a bit so we're now base camp so we decided that [<a href="https://overcast.fm/+BtuyB6TuU/57">TS</a>]
00:01:01 ◼ ► 37 signals as a name and as a company is no longer and instead you're gonna focus [<a href="https://overcast.fm/+BtuyB6TuU/61">TS</a>]
00:01:07 ◼ ► exclusively on just one product that's base camp and with that we're gonna [<a href="https://overcast.fm/+BtuyB6TuU/67">TS</a>]
00:01:12 ◼ ► change the name of the company to base camp just to reinforce the fact that [<a href="https://overcast.fm/+BtuyB6TuU/72">TS</a>]
00:01:15 ◼ ► that's what we're all about and it's good for reinforcements internal [<a href="https://overcast.fm/+BtuyB6TuU/75">TS</a>]
00:01:19 ◼ ► internally and also externally and that's what we're doing now [<a href="https://overcast.fm/+BtuyB6TuU/79">TS</a>]
00:01:23 ◼ ► innocent you know I think instant messenger right afterwards I thought [<a href="https://overcast.fm/+BtuyB6TuU/83">TS</a>]
00:01:29 ◼ ► about it and it was like you know as soon as you said I was like whoa that's [<a href="https://overcast.fm/+BtuyB6TuU/89">TS</a>]
00:01:33 ◼ ► crazy and then I thought about you know what that is [<a href="https://overcast.fm/+BtuyB6TuU/93">TS</a>]
00:01:36 ◼ ► such base camp thing to do I have the same reaction when I first came up with [<a href="https://overcast.fm/+BtuyB6TuU/96">TS</a>]
00:01:43 ◼ ► hurts first start thinking about this next this is ninety it was tossed around [<a href="https://overcast.fm/+BtuyB6TuU/103">TS</a>]
00:01:46 ◼ ► Ryan singer in Iran's someone who works with me for a long time [<a href="https://overcast.fm/+BtuyB6TuU/106">TS</a>]
00:01:52 ◼ ► yeah he's been with me since 2003 it was it has been now he's been around for a [<a href="https://overcast.fm/+BtuyB6TuU/112">TS</a>]
00:01:58 ◼ ► long time in a few years ago we started sort of tossing the idea around but not [<a href="https://overcast.fm/+BtuyB6TuU/118">TS</a>]
00:02:03 ◼ ► not as clearly but there was something in the works there and then it just hit [<a href="https://overcast.fm/+BtuyB6TuU/123">TS</a>]
00:02:09 ◼ ► me again in August and it just made sense and but when I first thought about [<a href="https://overcast.fm/+BtuyB6TuU/129">TS</a>]
00:02:12 ◼ ► it again I have seen this is kind of nuts I mean 37 signals has been around [<a href="https://overcast.fm/+BtuyB6TuU/132">TS</a>]
00:02:17 ◼ ► for 15 years we've a lot of people know about us a lot of people know about the [<a href="https://overcast.fm/+BtuyB6TuU/137">TS</a>]
00:02:20 ◼ ► name there's a lot of history with the company and its just crazy just to [<a href="https://overcast.fm/+BtuyB6TuU/140">TS</a>]
00:02:26 ◼ ► change your name but it all made sense the more I thought about it just was so [<a href="https://overcast.fm/+BtuyB6TuU/146">TS</a>]
00:02:31 ◼ ► that we had to do it but the big thing is that it's not and you guys clarify [<a href="https://overcast.fm/+BtuyB6TuU/151">TS</a>]
00:02:38 ◼ ► this year's have a great FAQ 37 signals dot-com domain but the main point here [<a href="https://overcast.fm/+BtuyB6TuU/158">TS</a>]
00:02:46 ◼ ► something like this in a company makes a big change like this usually I would say [<a href="https://overcast.fm/+BtuyB6TuU/166">TS</a>]
00:02:50 ◼ ► I'm almost overwhelmingly usually it's because they're in trouble or or it's [<a href="https://overcast.fm/+BtuyB6TuU/170">TS</a>]
00:02:56 ◼ ► bad news in some way and this is it's the opposite you guys have never been [<a href="https://overcast.fm/+BtuyB6TuU/176">TS</a>]
00:03:02 ◼ ► how many people do you have any employees with 42 now that's crazy to me [<a href="https://overcast.fm/+BtuyB6TuU/182">TS</a>]
00:03:07 ◼ ► when you guys were you guys for years we're working out of Mike's spare office [<a href="https://overcast.fm/+BtuyB6TuU/187">TS</a>]
00:03:12 ◼ ► space could all studio that's right there's like five desks and we had a few [<a href="https://overcast.fm/+BtuyB6TuU/192">TS</a>]
00:03:19 ◼ ► extra people gornji cago but for a long time we've been fewer than 10 and we've [<a href="https://overcast.fm/+BtuyB6TuU/199">TS</a>]
00:03:24 ◼ ► we've been in business for a long time so just a few years you have a few more [<a href="https://overcast.fm/+BtuyB6TuU/204">TS</a>]
00:03:28 ◼ ► people we've never gone on a hiring spree earning like that but over time [<a href="https://overcast.fm/+BtuyB6TuU/208">TS</a>]
00:03:32 ◼ ► you know it just compounds and some other people but you guys you guys have [<a href="https://overcast.fm/+BtuyB6TuU/212">TS</a>]
00:03:36 ◼ ► cut products but you guys are not cutting staff at all now near business [<a href="https://overcast.fm/+BtuyB6TuU/216">TS</a>]
00:03:40 ◼ ► has never been better for us revenues profits highest they've ever been [<a href="https://overcast.fm/+BtuyB6TuU/220">TS</a>]
00:03:44 ◼ ► and this year this is not a cutting staff were cutting back because we need [<a href="https://overcast.fm/+BtuyB6TuU/224">TS</a>]
00:03:48 ◼ ► to it's because we want to and and now everybody the company all of us are [<a href="https://overcast.fm/+BtuyB6TuU/228">TS</a>]
00:03:54 ◼ ► going to focus on the same thing so there's plenty of work to go around I [<a href="https://overcast.fm/+BtuyB6TuU/234">TS</a>]
00:03:57 ◼ ► was just talking about this you know you've been around for a long time so [<a href="https://overcast.fm/+BtuyB6TuU/237">TS</a>]
00:03:59 ◼ ► you remember this software development lease on the web use to be so simple it [<a href="https://overcast.fm/+BtuyB6TuU/239">TS</a>]
00:04:04 ◼ ► was you just make a web out and now you know Basecamp basically is five products [<a href="https://overcast.fm/+BtuyB6TuU/244">TS</a>]
00:04:10 ◼ ► its base camp its base camp for iPhone or working on base camp for iPad right [<a href="https://overcast.fm/+BtuyB6TuU/250">TS</a>]
00:04:14 ◼ ► now its base camp for Android to just announced and you know you could say its [<a href="https://overcast.fm/+BtuyB6TuU/254">TS</a>]
00:04:19 ◼ ► base camp for gmail is Basecamp works really well technically all separate [<a href="https://overcast.fm/+BtuyB6TuU/259">TS</a>]
00:04:24 ◼ ► platform separate code bases we review some web use here and there but you know [<a href="https://overcast.fm/+BtuyB6TuU/264">TS</a>]
00:04:27 ◼ ► they're really different so even if you have one product you you have five [<a href="https://overcast.fm/+BtuyB6TuU/267">TS</a>]
00:04:31 ◼ ► products now and that's a lot of work so there's a workaround yeah I was just [<a href="https://overcast.fm/+BtuyB6TuU/271">TS</a>]
00:04:36 ◼ ► saying on last week's show them to you soon think that's the key to Facebook [<a href="https://overcast.fm/+BtuyB6TuU/276">TS</a>]
00:04:42 ◼ ► remaining relevant and successful even a facebook came up and exploded and when I [<a href="https://overcast.fm/+BtuyB6TuU/282">TS</a>]
00:04:49 ◼ ► P O during this whole period where the whole industry has has shifted where it [<a href="https://overcast.fm/+BtuyB6TuU/289">TS</a>]
00:04:54 ◼ ► was created and it was just a web web thing you type facebook.com in a browser [<a href="https://overcast.fm/+BtuyB6TuU/294">TS</a>]
00:04:58 ◼ ► and at age Facebook but they've clearly made a change where they see Facebook as [<a href="https://overcast.fm/+BtuyB6TuU/298">TS</a>]
00:05:03 ◼ ► a service and there are there's the website and there are apps and apps [<a href="https://overcast.fm/+BtuyB6TuU/303">TS</a>]
00:05:10 ◼ ► might be on the phone tablet may be anywhere but it's not just a web page [<a href="https://overcast.fm/+BtuyB6TuU/310">TS</a>]
00:05:15 ◼ ► anymore or a web app yeah and you know it's it's funny because Facebook [<a href="https://overcast.fm/+BtuyB6TuU/315">TS</a>]
00:05:21 ◼ ► Facebook's been doing a bunch of a bunch of these smaller apps I'm sure they have [<a href="https://overcast.fm/+BtuyB6TuU/321">TS</a>]
00:05:25 ◼ ► many more planned and even though its Facebook the company in facebook the [<a href="https://overcast.fm/+BtuyB6TuU/325">TS</a>]
00:05:29 ◼ ► product they they have a right about the things that they're working on and other [<a href="https://overcast.fm/+BtuyB6TuU/329">TS</a>]
00:05:33 ◼ ► products that time do it and it really is more of a service it's almost like a [<a href="https://overcast.fm/+BtuyB6TuU/333">TS</a>]
00:05:36 ◼ ► protocol or something now and and you know that's how they can keep all these [<a href="https://overcast.fm/+BtuyB6TuU/336">TS</a>]
00:05:41 ◼ ► great engineers busy because there's a lot of stuff going on such as [<a href="https://overcast.fm/+BtuyB6TuU/341">TS</a>]
00:05:43 ◼ ► facebook.com anymore and so we're gonna we're in the same boat obviously much [<a href="https://overcast.fm/+BtuyB6TuU/343">TS</a>]
00:05:48 ◼ ► smaller scale but was actually funny as base camps birthday in Facebook's [<a href="https://overcast.fm/+BtuyB6TuU/348">TS</a>]
00:05:54 ◼ ► you put on your companies in February 4th 2004 week we officially announced [<a href="https://overcast.fm/+BtuyB6TuU/354">TS</a>]
00:06:01 ◼ ► base camp on our blog and the fifth so that's technically how when we announced [<a href="https://overcast.fm/+BtuyB6TuU/361">TS</a>]
00:06:05 ◼ ► it but it actually went live the night before in the fourth so it's kind of [<a href="https://overcast.fm/+BtuyB6TuU/365">TS</a>]
00:06:09 ◼ ► funny to see how things have shaken out over 10 years you know what that's funny [<a href="https://overcast.fm/+BtuyB6TuU/369">TS</a>]
00:06:14 ◼ ► you say that I never would have thought of it otherwise but it totally rings a [<a href="https://overcast.fm/+BtuyB6TuU/374">TS</a>]
00:06:21 ◼ ► bell because here's what I remember is I first announced marked down as a public [<a href="https://overcast.fm/+BtuyB6TuU/381">TS</a>]
00:06:29 ◼ ► beta in March of 2004 and I'm getting I don't know how long ago on ten years but [<a href="https://overcast.fm/+BtuyB6TuU/389">TS</a>]
00:06:37 ◼ ► what I remember is and I don't remember how I did this I don't because of my [<a href="https://overcast.fm/+BtuyB6TuU/397">TS</a>]
00:06:46 ◼ ► 2004 he just turned 10 so I don't know in hindsight how in the world did the [<a href="https://overcast.fm/+BtuyB6TuU/406">TS</a>]
00:06:52 ◼ ► initial version of mark down in like the month before in two months after my son [<a href="https://overcast.fm/+BtuyB6TuU/412">TS</a>]
00:06:57 ◼ ► was born I think it's because I got no sleep and so it was just a way that I [<a href="https://overcast.fm/+BtuyB6TuU/417">TS</a>]
00:07:02 ◼ ► think that I think it was actually like in hindsight it doesn't make any sense [<a href="https://overcast.fm/+BtuyB6TuU/422">TS</a>]
00:07:06 ◼ ► to me but I think it was like I was actually more productive because I had [<a href="https://overcast.fm/+BtuyB6TuU/426">TS</a>]
00:07:10 ◼ ► had no sleep yet you knew you weren't gonna sleep so what do you do work but [<a href="https://overcast.fm/+BtuyB6TuU/430">TS</a>]
00:07:17 ◼ ► what I remember is that when when you guys launched base camp I was really [<a href="https://overcast.fm/+BtuyB6TuU/437">TS</a>]
00:07:22 ◼ ► close to announcing marked down but I hadn't told a lot of people about it and [<a href="https://overcast.fm/+BtuyB6TuU/442">TS</a>]
00:07:25 ◼ ► you guys launched with textile sport [<a href="https://overcast.fm/+BtuyB6TuU/445">TS</a>]
00:07:31 ◼ ► that was a disaster for us you know although it was good at the time because [<a href="https://overcast.fm/+BtuyB6TuU/451">TS</a>]
00:07:36 ◼ ► that's kind of that's all there was and then right on came out and it was funny [<a href="https://overcast.fm/+BtuyB6TuU/456">TS</a>]
00:07:42 ◼ ► and it's funny back down like there wasn't really was a wig and there were [<a href="https://overcast.fm/+BtuyB6TuU/462">TS</a>]
00:07:46 ◼ ► some really early stuff but it was pretty terrible because the browser's [<a href="https://overcast.fm/+BtuyB6TuU/466">TS</a>]
00:07:49 ◼ ► weren't really capable of doing this stuff and so but what will we regret it [<a href="https://overcast.fm/+BtuyB6TuU/469">TS</a>]
00:07:53 ◼ ► ultimately was you know the transition away from from textile we cut that off [<a href="https://overcast.fm/+BtuyB6TuU/473">TS</a>]
00:07:58 ◼ ► moving that over allowing all those messages that have been written to be [<a href="https://overcast.fm/+BtuyB6TuU/478">TS</a>]
00:08:03 ◼ ► rendered in another thing which is a huge huge nightmare that was that was a [<a href="https://overcast.fm/+BtuyB6TuU/483">TS</a>]
00:08:07 ◼ ► mass anyway and consistory but does it do remember now I remember that it was [<a href="https://overcast.fm/+BtuyB6TuU/487">TS</a>]
00:08:14 ◼ ► like you guys came first and it was really close I remember that now too [<a href="https://overcast.fm/+BtuyB6TuU/494">TS</a>]
00:08:23 ◼ ► yeah I mean I I don't know what we would have done I probably would have been [<a href="https://overcast.fm/+BtuyB6TuU/503">TS</a>]
00:08:27 ◼ ► marked down so much more elegant than I ever was so I would if we are up against [<a href="https://overcast.fm/+BtuyB6TuU/507">TS</a>]
00:08:32 ◼ ► it in that moment again there was two things available I'm almost certain [<a href="https://overcast.fm/+BtuyB6TuU/512">TS</a>]
00:08:35 ◼ ► would go with mark down but i wouldnt needed to be a couple months ahead of [<a href="https://overcast.fm/+BtuyB6TuU/515">TS</a>]
00:08:39 ◼ ► schedule but it coulda shoulda so what are the products that you guys are are [<a href="https://overcast.fm/+BtuyB6TuU/519">TS</a>]
00:08:49 ◼ ► looking for a new home for so just to give some background there it's was [<a href="https://overcast.fm/+BtuyB6TuU/529">TS</a>]
00:08:55 ◼ ► really important to us that when we made this announcement that we're very clear [<a href="https://overcast.fm/+BtuyB6TuU/535">TS</a>]
00:08:59 ◼ ► about a couple other things and one as you know we have some other very [<a href="https://overcast.fm/+BtuyB6TuU/539">TS</a>]
00:09:02 ◼ ► successful products and campfire we have high rise be a backpack with a few other [<a href="https://overcast.fm/+BtuyB6TuU/542">TS</a>]
00:09:06 ◼ ► backpack is a product that we we kind of retired although our definition retired [<a href="https://overcast.fm/+BtuyB6TuU/546">TS</a>]
00:09:11 ◼ ► little bit different so explain that in a second but few years ago we decided no [<a href="https://overcast.fm/+BtuyB6TuU/551">TS</a>]
00:09:14 ◼ ► longer to sell backpack wouldn't sell it anymore but anyone who was using it can [<a href="https://overcast.fm/+BtuyB6TuU/554">TS</a>]
00:09:19 ◼ ► continue to use it so we have made a commitment to our customers and [<a href="https://overcast.fm/+BtuyB6TuU/559">TS</a>]
00:09:22 ◼ ► ourselves that we will support our products [<a href="https://overcast.fm/+BtuyB6TuU/562">TS</a>]
00:09:25 ◼ ► until the end of the Internet is kind of how we think about it here as long as [<a href="https://overcast.fm/+BtuyB6TuU/565">TS</a>]
00:09:28 ◼ ► we're in business we will support products that are under our name even if [<a href="https://overcast.fm/+BtuyB6TuU/568">TS</a>]
00:09:32 ◼ ► we no longer develop them but we will keep them up [<a href="https://overcast.fm/+BtuyB6TuU/572">TS</a>]
00:09:34 ◼ ► will provide customer service on them will do all the security patches we need [<a href="https://overcast.fm/+BtuyB6TuU/574">TS</a>]
00:09:37 ◼ ► to care about performance and stuff we won't add new features to be more in [<a href="https://overcast.fm/+BtuyB6TuU/577">TS</a>]
00:09:41 ◼ ► maintenance mode so we did this with with backpack a few years ago and now [<a href="https://overcast.fm/+BtuyB6TuU/581">TS</a>]
00:09:45 ◼ ► it's time to consider what to do with with campfire high-rise and again same [<a href="https://overcast.fm/+BtuyB6TuU/585">TS</a>]
00:09:51 ◼ ► thing we don't want to let any customers down or leave them hanging so we're [<a href="https://overcast.fm/+BtuyB6TuU/591">TS</a>]
00:09:56 ◼ ► looking for new homes for these products at companies that would really want to [<a href="https://overcast.fm/+BtuyB6TuU/596">TS</a>]
00:10:00 ◼ ► run these products and not absorb them into some existing product we want them [<a href="https://overcast.fm/+BtuyB6TuU/600">TS</a>]
00:10:03 ◼ ► to to live on on their own but if for whatever reason we simply cannot find [<a href="https://overcast.fm/+BtuyB6TuU/603">TS</a>]
00:10:11 ◼ ► we've committed to maintaining those products and making sure they're still [<a href="https://overcast.fm/+BtuyB6TuU/611">TS</a>]
00:10:15 ◼ ► available for as long as we're still in business which is hopefully decades from [<a href="https://overcast.fm/+BtuyB6TuU/615">TS</a>]
00:10:18 ◼ ► now so that's that's where the way we're handling this so customers don't get [<a href="https://overcast.fm/+BtuyB6TuU/618">TS</a>]
00:10:21 ◼ ► screwed cuz it's not their fault that we're making this decision and we don't [<a href="https://overcast.fm/+BtuyB6TuU/621">TS</a>]
00:10:24 ◼ ► want them to be left out and campfire is just like basically it's it's a good [<a href="https://overcast.fm/+BtuyB6TuU/624">TS</a>]
00:10:30 ◼ ► group chat group chat with her simple came up 2006 and it's basically just [<a href="https://overcast.fm/+BtuyB6TuU/630">TS</a>]
00:10:39 ◼ ► just chat rooms for business and part of that is so I guess we can touch on that [<a href="https://overcast.fm/+BtuyB6TuU/639">TS</a>]
00:10:45 ◼ ► a bit but you guys are big you know literally written a book on it [<a href="https://overcast.fm/+BtuyB6TuU/645">TS</a>]
00:10:49 ◼ ► remote working and it is sort of you know that but where the name comes from [<a href="https://overcast.fm/+BtuyB6TuU/649">TS</a>]
00:10:54 ◼ ► its kinda like sitting around the virtual campfire to wait for remote [<a href="https://overcast.fm/+BtuyB6TuU/654">TS</a>]
00:10:59 ◼ ► teams to stay in touch throughout the day [<a href="https://overcast.fm/+BtuyB6TuU/659">TS</a>]
00:11:02 ◼ ► remote teams and and local teams I think it depends on the kind of company or [<a href="https://overcast.fm/+BtuyB6TuU/662">TS</a>]
00:11:05 ◼ ► these chat is trapped products there's a lot of them out there today and they all [<a href="https://overcast.fm/+BtuyB6TuU/665">TS</a>]
00:11:10 ◼ ► relatively new basically the same thing mister fromm takes on and stuff but for [<a href="https://overcast.fm/+BtuyB6TuU/670">TS</a>]
00:11:14 ◼ ► the most part they're really popular development teams software developers [<a href="https://overcast.fm/+BtuyB6TuU/674">TS</a>]
00:11:19 ◼ ► were really working on stuff all the time but a back and forth even people [<a href="https://overcast.fm/+BtuyB6TuU/679">TS</a>]
00:11:24 ◼ ► who are working nearby each other they like for example in our office in [<a href="https://overcast.fm/+BtuyB6TuU/684">TS</a>]
00:11:27 ◼ ► Chicago most of our comm we have a room and in our campfire account called [<a href="https://overcast.fm/+BtuyB6TuU/687">TS</a>]
00:11:33 ◼ ► young people were in the room of people from Chicago and there's someone from [<a href="https://overcast.fm/+BtuyB6TuU/693">TS</a>]
00:11:36 ◼ ► Ann Arbor using it to close enough and and we talked about local stuff even [<a href="https://overcast.fm/+BtuyB6TuU/696">TS</a>]
00:11:42 ◼ ► though we're all sitting the same office we use campfire for that because it's [<a href="https://overcast.fm/+BtuyB6TuU/702">TS</a>]
00:11:44 ◼ ► actually a better way to have these kind of discussions rather than interrupting [<a href="https://overcast.fm/+BtuyB6TuU/704">TS</a>]
00:11:48 ◼ ► each other out loud all the time we can just kind of shimon in this room and [<a href="https://overcast.fm/+BtuyB6TuU/708">TS</a>]
00:11:52 ◼ ► drops images and links in and drop some stuff that's appropriate so it's good [<a href="https://overcast.fm/+BtuyB6TuU/712">TS</a>]
00:11:56 ◼ ► for any size any kind of team that needs to work together want to communicate [<a href="https://overcast.fm/+BtuyB6TuU/716">TS</a>]
00:11:59 ◼ ► serving real time without bothering each other right and and maybe to go back [<a href="https://overcast.fm/+BtuyB6TuU/719">TS</a>]
00:12:04 ◼ ► again to like 1999 in those days the only thing everything like that was well [<a href="https://overcast.fm/+BtuyB6TuU/724">TS</a>]
00:12:10 ◼ ► let's just let's set up everything was squeezed in the email and it would be [<a href="https://overcast.fm/+BtuyB6TuU/730">TS</a>]
00:12:14 ◼ ► but here's our company mailing list and then you'd set up a separate mailing [<a href="https://overcast.fm/+BtuyB6TuU/734">TS</a>]
00:12:18 ◼ ► list for Chicago company and then all of a sudden your email has thirteen [<a href="https://overcast.fm/+BtuyB6TuU/738">TS</a>]
00:12:25 ◼ ► different inboxes and if you hurt you know that was a problem and so that was [<a href="https://overcast.fm/+BtuyB6TuU/745">TS</a>]
00:12:29 ◼ ► the reason we built this also if you're really on top of things you might have [<a href="https://overcast.fm/+BtuyB6TuU/749">TS</a>]
00:12:33 ◼ ► an IRC you know room set up but that's highly technical and was entirely [<a href="https://overcast.fm/+BtuyB6TuU/753">TS</a>]
00:12:36 ◼ ► appropriate for most companies so there's no way that you can use instant [<a href="https://overcast.fm/+BtuyB6TuU/756">TS</a>]
00:12:40 ◼ ► messaging and have group instant messages which was fine but they weren't [<a href="https://overcast.fm/+BtuyB6TuU/760">TS</a>]
00:12:43 ◼ ► persistent and so there's nowhere to go to have a conversation you had to be [<a href="https://overcast.fm/+BtuyB6TuU/763">TS</a>]
00:12:47 ◼ ► invited to conversations all the time it was conquered complicated so that's [<a href="https://overcast.fm/+BtuyB6TuU/767">TS</a>]
00:12:51 ◼ ► where the idea came for came up and then high-rise is what will you said the [<a href="https://overcast.fm/+BtuyB6TuU/771">TS</a>]
00:12:59 ◼ ► phrase CRM CRM yeah I rises is actually our second most popular park behind base [<a href="https://overcast.fm/+BtuyB6TuU/779">TS</a>]
00:13:07 ◼ ► camp and is it is a huge project and very successful business in its own [<a href="https://overcast.fm/+BtuyB6TuU/787">TS</a>]
00:13:11 ◼ ► right it's basically way to keep track of the people you talk to what you talk [<a href="https://overcast.fm/+BtuyB6TuU/791">TS</a>]
00:13:14 ◼ ► to them about and we need to follow up with them next so it's [<a href="https://overcast.fm/+BtuyB6TuU/794">TS</a>]
00:13:17 ◼ ► it's it's it's CRM technically which is customer relationship management but [<a href="https://overcast.fm/+BtuyB6TuU/797">TS</a>]
00:13:22 ◼ ► it's more about keeping track of conversations people you you deal with [<a href="https://overcast.fm/+BtuyB6TuU/802">TS</a>]
00:13:25 ◼ ► and we built it because at the time we're getting popular with the press the [<a href="https://overcast.fm/+BtuyB6TuU/805">TS</a>]
00:13:30 ◼ ► press was emailing us a lot asking us questions you doing interviews and I [<a href="https://overcast.fm/+BtuyB6TuU/810">TS</a>]
00:13:34 ◼ ► just started losing track of who I talk to I forgot I talk to this person for [<a href="https://overcast.fm/+BtuyB6TuU/814">TS</a>]
00:13:38 ◼ ► who should I buy pitched where are we in the process of this the story and i was [<a href="https://overcast.fm/+BtuyB6TuU/818">TS</a>]
00:13:43 ◼ ► just using my you know using email [<a href="https://overcast.fm/+BtuyB6TuU/823">TS</a>]
00:13:45 ◼ ► much everyone does to try and contracts up in pretty quickly [<a href="https://overcast.fm/+BtuyB6TuU/825">TS</a>]
00:13:48 ◼ ► you lose you lose track of it all and so we built high-rise to keep track of all [<a href="https://overcast.fm/+BtuyB6TuU/828">TS</a>]
00:13:52 ◼ ► the conversations we had with them but the media and also the time where you [<a href="https://overcast.fm/+BtuyB6TuU/832">TS</a>]
00:13:56 ◼ ► live increase from venture capital firms and we need a place to keep track of [<a href="https://overcast.fm/+BtuyB6TuU/836">TS</a>]
00:14:00 ◼ ► that stuff too and so that's sort of how high rise came to be you know it's [<a href="https://overcast.fm/+BtuyB6TuU/840">TS</a>]
00:14:03 ◼ ► morphed into a tool a lot of sales people use small small-scale you know [<a href="https://overcast.fm/+BtuyB6TuU/843">TS</a>]
00:14:08 ◼ ► it's not trying to be Salesforce it's it's much simpler to offer much smaller [<a href="https://overcast.fm/+BtuyB6TuU/848">TS</a>]
00:14:13 ◼ ► sales teams that's exactly where I was going that which is that to me it it's [<a href="https://overcast.fm/+BtuyB6TuU/853">TS</a>]
00:14:18 ◼ ► it was a very natural successor to base camp because base camp in a knot is [<a href="https://overcast.fm/+BtuyB6TuU/858">TS</a>]
00:14:23 ◼ ► project management and project management traditionally is a [<a href="https://overcast.fm/+BtuyB6TuU/863">TS</a>]
00:14:29 ◼ ► notoriously the big names in project management software are notoriously big [<a href="https://overcast.fm/+BtuyB6TuU/869">TS</a>]
00:14:38 ◼ ► monolithic complicated systems yeah I mean really really big stuff [<a href="https://overcast.fm/+BtuyB6TuU/878">TS</a>]
00:14:44 ◼ ► and just OK when you just sit down and and base camp is was it just came out of [<a href="https://overcast.fm/+BtuyB6TuU/884">TS</a>]
00:14:51 ◼ ► the gate as a sort of let's forget let's not try to simplify the the existing [<a href="https://overcast.fm/+BtuyB6TuU/891">TS</a>]
00:14:59 ◼ ► monolithic idea of project management software lets throw it all away start [<a href="https://overcast.fm/+BtuyB6TuU/899">TS</a>]
00:15:02 ◼ ► with a blank piece of paper and just build something simple from the start [<a href="https://overcast.fm/+BtuyB6TuU/902">TS</a>]
00:15:06 ◼ ► and I think high-rises the same way with CRM it was and that's how we try to [<a href="https://overcast.fm/+BtuyB6TuU/906">TS</a>]
00:15:12 ◼ ► approach everything went right for project management you know all the [<a href="https://overcast.fm/+BtuyB6TuU/912">TS</a>]
00:15:15 ◼ ► tools that existed at the time were pretty much like microsoft project which [<a href="https://overcast.fm/+BtuyB6TuU/915">TS</a>]
00:15:19 ◼ ► was Gantt charts and project schedules and more of a broadcast to all and what [<a href="https://overcast.fm/+BtuyB6TuU/919">TS</a>]
00:15:24 ◼ ► we need it wasn't that we needed just a way to communicate with each other [<a href="https://overcast.fm/+BtuyB6TuU/924">TS</a>]
00:15:28 ◼ ► shared designed share ideas get feedback from clients that kind of stuff and so [<a href="https://overcast.fm/+BtuyB6TuU/928">TS</a>]
00:15:32 ◼ ► that wasn't what project management was about the time we we saw it differently [<a href="https://overcast.fm/+BtuyB6TuU/932">TS</a>]
00:15:36 ◼ ► we saw his communication not control so we made a communications platform [<a href="https://overcast.fm/+BtuyB6TuU/936">TS</a>]
00:15:40 ◼ ► basically for that and in high-rise with similar there's there's a lot of them [<a href="https://overcast.fm/+BtuyB6TuU/940">TS</a>]
00:15:44 ◼ ► there's no there's even more of course but there was some big-time CRM type [<a href="https://overcast.fm/+BtuyB6TuU/944">TS</a>]
00:15:48 ◼ ► type tools out there and you know they were just overkill for keeping track of [<a href="https://overcast.fm/+BtuyB6TuU/948">TS</a>]
00:15:54 ◼ ► simple conversations between people that you needed and business it wasn't about [<a href="https://overcast.fm/+BtuyB6TuU/954">TS</a>]
00:15:58 ◼ ► sales pipelines and it wasn't about you know it [<a href="https://overcast.fm/+BtuyB6TuU/958">TS</a>]
00:16:01 ◼ ► extensive tracking of sales people and how they're performing it was just like [<a href="https://overcast.fm/+BtuyB6TuU/961">TS</a>]
00:16:04 ◼ ► I need to keep our conversations in a way that makes sense to me and not have [<a href="https://overcast.fm/+BtuyB6TuU/964">TS</a>]
00:16:08 ◼ ► them just like tagged in inbox is where I can't really follow things and then if [<a href="https://overcast.fm/+BtuyB6TuU/968">TS</a>]
00:16:12 ◼ ► i'm having conversation to hand it over to David or someone else at the company [<a href="https://overcast.fm/+BtuyB6TuU/972">TS</a>]
00:16:16 ◼ ► that you can't do that in email your so you're kinda screwed that moment give to [<a href="https://overcast.fm/+BtuyB6TuU/976">TS</a>]
00:16:20 ◼ ► me before the huge threat of things it's just a total mass so high rises kind of [<a href="https://overcast.fm/+BtuyB6TuU/980">TS</a>]
00:16:24 ◼ ► shared shared communication shared history of communication and it just [<a href="https://overcast.fm/+BtuyB6TuU/984">TS</a>]
00:16:29 ◼ ► made a lot of sense for us to go in that direction [<a href="https://overcast.fm/+BtuyB6TuU/989">TS</a>]
00:16:31 ◼ ► yeah and I think it was they're both really perfectly timed [<a href="https://overcast.fm/+BtuyB6TuU/991">TS</a>]
00:16:36 ◼ ► for the you know again we're talking about ten fifteen years here but it's so [<a href="https://overcast.fm/+BtuyB6TuU/996">TS</a>]
00:16:42 ◼ ► much has changed in the last ten fifteen years in terms of not just the way we [<a href="https://overcast.fm/+BtuyB6TuU/1002">TS</a>]
00:16:47 ◼ ► use software where everything is internet-connected and it's either in a [<a href="https://overcast.fm/+BtuyB6TuU/1007">TS</a>]
00:16:50 ◼ ► web browser or it's somehow talking 8 TTP is it syncs your phone or tablet or [<a href="https://overcast.fm/+BtuyB6TuU/1010">TS</a>]
00:16:55 ◼ ► whatever but but just the way that everybody talks about bring your own [<a href="https://overcast.fm/+BtuyB6TuU/1015">TS</a>]
00:16:59 ◼ ► devices to work and and this movement but there's really a lot of almost [<a href="https://overcast.fm/+BtuyB6TuU/1019">TS</a>]
00:17:04 ◼ ► choose your own software you know where and and word you know people are working [<a href="https://overcast.fm/+BtuyB6TuU/1024">TS</a>]
00:17:09 ◼ ► in smaller teams in a lot of people are broken off and you just pick what you [<a href="https://overcast.fm/+BtuyB6TuU/1029">TS</a>]
00:17:12 ◼ ► want to use and use it and I think stark contrast to like when I was in college [<a href="https://overcast.fm/+BtuyB6TuU/1032">TS</a>]
00:17:19 ◼ ► in the nineties and it seemed like companies everything was the enterprise [<a href="https://overcast.fm/+BtuyB6TuU/1039">TS</a>]
00:17:23 ◼ ► quote unquote and everything went through you know people don't just buy [<a href="https://overcast.fm/+BtuyB6TuU/1043">TS</a>]
00:17:28 ◼ ► software demos in and sign up they they went through procurement and the people [<a href="https://overcast.fm/+BtuyB6TuU/1048">TS</a>]
00:17:33 ◼ ► picking the software weren't the people using it and it's just that was just how [<a href="https://overcast.fm/+BtuyB6TuU/1053">TS</a>]
00:17:37 ◼ ► it was done and I think that's how you everything got into these situations [<a href="https://overcast.fm/+BtuyB6TuU/1057">TS</a>]
00:17:42 ◼ ► worked software was so inordinately complex because it was sold [<a href="https://overcast.fm/+BtuyB6TuU/1062">TS</a>]
00:17:46 ◼ ► you know based on how many features it had only met that's that's it that's [<a href="https://overcast.fm/+BtuyB6TuU/1066">TS</a>]
00:17:52 ◼ ► it's a simple as i think is that the in you you said which is that the people [<a href="https://overcast.fm/+BtuyB6TuU/1072">TS</a>]
00:17:56 ◼ ► who are buying the software back down when two people were using it so their [<a href="https://overcast.fm/+BtuyB6TuU/1076">TS</a>]
00:17:59 ◼ ► their their rules and reasons for buying something didn't line up with the people [<a href="https://overcast.fm/+BtuyB6TuU/1079">TS</a>]
00:18:02 ◼ ► who need it so a lot of people were buying it where you know if you're [<a href="https://overcast.fm/+BtuyB6TuU/1082">TS</a>]
00:18:05 ◼ ► comparing 3 year for things you know you're going to get the win the longer [<a href="https://overcast.fm/+BtuyB6TuU/1085">TS</a>]
00:18:10 ◼ ► list of things you know because like it costs about the same why not get more [<a href="https://overcast.fm/+BtuyB6TuU/1090">TS</a>]
00:18:15 ◼ ► stuff well if that's that's that's the criteria that you use if you're [<a href="https://overcast.fm/+BtuyB6TuU/1095">TS</a>]
00:18:19 ◼ ► purchasing something for somebody else but if you're approaching something for [<a href="https://overcast.fm/+BtuyB6TuU/1099">TS</a>]
00:18:21 ◼ ► yourself you're gonna look at things like simplicity ease of use clarity does [<a href="https://overcast.fm/+BtuyB6TuU/1101">TS</a>]
00:18:25 ◼ ► this make sense as fast as it functional in a way that makes sense to me is [<a href="https://overcast.fm/+BtuyB6TuU/1105">TS</a>]
00:18:28 ◼ ► flexible and those are the things that matter and an enterprise software [<a href="https://overcast.fm/+BtuyB6TuU/1108">TS</a>]
00:18:32 ◼ ► there's a huge disconnect their tools like base camp you know our products are [<a href="https://overcast.fm/+BtuyB6TuU/1112">TS</a>]
00:18:36 ◼ ► used in pretty much every every major company every big huge company fortune [<a href="https://overcast.fm/+BtuyB6TuU/1116">TS</a>]
00:18:45 ◼ ► most of them but they're used by small teams inside these companies and they've [<a href="https://overcast.fm/+BtuyB6TuU/1125">TS</a>]
00:18:49 ◼ ► they've kind of done an end-around in that they're not really permitted in [<a href="https://overcast.fm/+BtuyB6TuU/1129">TS</a>]
00:18:52 ◼ ► some cases to use them but they do because they work and I love those kind [<a href="https://overcast.fm/+BtuyB6TuU/1132">TS</a>]
00:18:57 ◼ ► of rogue moves in companies because people just want something that works [<a href="https://overcast.fm/+BtuyB6TuU/1137">TS</a>]
00:19:00 ◼ ► and though but you know they'll take 50 bucks a month on their own pocket to [<a href="https://overcast.fm/+BtuyB6TuU/1140">TS</a>]
00:19:04 ◼ ► paper-based camper 20 bucks a month depending on the tears just so they [<a href="https://overcast.fm/+BtuyB6TuU/1144">TS</a>]
00:19:09 ◼ ► could have something that works because that the software that's been forced on [<a href="https://overcast.fm/+BtuyB6TuU/1149">TS</a>]
00:19:11 ◼ ► them does not work and so we have a lot of customers and a lot of places and we [<a href="https://overcast.fm/+BtuyB6TuU/1151">TS</a>]
00:19:17 ◼ ► don't have any sales people but yet you know huge airlines use our products in [<a href="https://overcast.fm/+BtuyB6TuU/1157">TS</a>]
00:19:21 ◼ ► in universities in huge governments and you did you know big big places that [<a href="https://overcast.fm/+BtuyB6TuU/1161">TS</a>]
00:19:25 ◼ ► normally would have to be sold something and frankly we could probably never sell [<a href="https://overcast.fm/+BtuyB6TuU/1165">TS</a>]
00:19:30 ◼ ► Basecamp into an airline like that's not what we would ever want to do but I love [<a href="https://overcast.fm/+BtuyB6TuU/1170">TS</a>]
00:19:35 ◼ ► that the marketing department might be using either the design department might [<a href="https://overcast.fm/+BtuyB6TuU/1175">TS</a>]
00:19:38 ◼ ► be using in order for the mark you know the advertising group in the company [<a href="https://overcast.fm/+BtuyB6TuU/1178">TS</a>]
00:19:41 ◼ ► might be using it that's that's great that happens all the time I mean and [<a href="https://overcast.fm/+BtuyB6TuU/1181">TS</a>]
00:19:45 ◼ ► that's part of it too comes from your guy's background before you became a [<a href="https://overcast.fm/+BtuyB6TuU/1185">TS</a>]
00:19:53 ◼ ► software company where you guys were doing client services you know people [<a href="https://overcast.fm/+BtuyB6TuU/1193">TS</a>]
00:19:56 ◼ ► would hire 37 signals to do their website and so you guys have it's not [<a href="https://overcast.fm/+BtuyB6TuU/1196">TS</a>]
00:20:02 ◼ ► just you have the products you guys have always had to me very interesting [<a href="https://overcast.fm/+BtuyB6TuU/1202">TS</a>]
00:20:07 ◼ ► product websites that base can you go to Basecamp dot com it sells itself is it [<a href="https://overcast.fm/+BtuyB6TuU/1207">TS</a>]
00:20:14 ◼ ► supposed to and I guess if you decide you guys don't even have any sales [<a href="https://overcast.fm/+BtuyB6TuU/1214">TS</a>]
00:20:16 ◼ ► people that must yeah it's interesting it's changed over the years so when we [<a href="https://overcast.fm/+BtuyB6TuU/1216">TS</a>]
00:20:21 ◼ ► first launched base camp I mean it was a new idea so we really had to explain the [<a href="https://overcast.fm/+BtuyB6TuU/1221">TS</a>]
00:20:25 ◼ ► product in a way but but lately you know almost all of our business comes from [<a href="https://overcast.fm/+BtuyB6TuU/1225">TS</a>]
00:20:30 ◼ ► word of mouth and we know that because customers tell us this and we can tell [<a href="https://overcast.fm/+BtuyB6TuU/1230">TS</a>]
00:20:36 ◼ ► we don't do any outward spend we're not into SEO and PPC meanwhile six thousand [<a href="https://overcast.fm/+BtuyB6TuU/1236">TS</a>]
00:20:42 ◼ ► success and companies agency week or something up a base camp 6,000 every [<a href="https://overcast.fm/+BtuyB6TuU/1242">TS</a>]
00:20:46 ◼ ► single week we don't do any SEO don't do any Edwards don't have a marketing [<a href="https://overcast.fm/+BtuyB6TuU/1246">TS</a>]
00:20:49 ◼ ► budget don't buy ads anywhere else [<a href="https://overcast.fm/+BtuyB6TuU/1249">TS</a>]
00:20:51 ◼ ► salespeople so this is a word of mouth thing and when when when word of mouth [<a href="https://overcast.fm/+BtuyB6TuU/1251">TS</a>]
00:20:58 ◼ ► when people come to Basecamp dot com today we're assuming that they kind of [<a href="https://overcast.fm/+BtuyB6TuU/1258">TS</a>]
00:21:02 ◼ ► heard of base camp at some point someone told them about hey guys check this out [<a href="https://overcast.fm/+BtuyB6TuU/1262">TS</a>]
00:21:06 ◼ ► or they've used it somewhere else that other companies that they were working [<a href="https://overcast.fm/+BtuyB6TuU/1266">TS</a>]
00:21:08 ◼ ► with working for or maybe they use their previous job and other new job and they [<a href="https://overcast.fm/+BtuyB6TuU/1268">TS</a>]
00:21:13 ◼ ► want to bring Basecamp into the new place so we've changed our our messaging [<a href="https://overcast.fm/+BtuyB6TuU/1273">TS</a>]
00:21:17 ◼ ► it's actually a lot less we just launched a new site last week this sort [<a href="https://overcast.fm/+BtuyB6TuU/1277">TS</a>]
00:21:20 ◼ ► of fun kind of throwback site which we can talk about it if you're curious but [<a href="https://overcast.fm/+BtuyB6TuU/1280">TS</a>]
00:21:25 ◼ ► the sites really now more about you know hey we've been around for a long time [<a href="https://overcast.fm/+BtuyB6TuU/1285">TS</a>]
00:21:30 ◼ ► you've probably heard of us lots of companies for lots of different things [<a href="https://overcast.fm/+BtuyB6TuU/1290">TS</a>]
00:21:34 ◼ ► here some of those things but it's less about the tools it's less about like we [<a href="https://overcast.fm/+BtuyB6TuU/1294">TS</a>]
00:21:37 ◼ ► have to do lists and we have a scheduler and we have a calendar and we have [<a href="https://overcast.fm/+BtuyB6TuU/1297">TS</a>]
00:21:40 ◼ ► messages it's not about the tool so much anymore it's more about what's the [<a href="https://overcast.fm/+BtuyB6TuU/1300">TS</a>]
00:21:44 ◼ ► outcome you know what he can to get out of this product [<a href="https://overcast.fm/+BtuyB6TuU/1304">TS</a>]
00:21:46 ◼ ► how many other people are using it to I feel comfortable with it because other [<a href="https://overcast.fm/+BtuyB6TuU/1306">TS</a>]
00:21:49 ◼ ► people have used to you know we've heard about from someone else you're in the [<a href="https://overcast.fm/+BtuyB6TuU/1309">TS</a>]
00:21:52 ◼ ► right place that kind of stuff so we've sort of shifted a little bit that way [<a href="https://overcast.fm/+BtuyB6TuU/1312">TS</a>]
00:21:55 ◼ ► but we've always been very heavy on on the message and writing and our our [<a href="https://overcast.fm/+BtuyB6TuU/1315">TS</a>]
00:22:00 ◼ ► sites have always had more words than everybody else's but we we think that [<a href="https://overcast.fm/+BtuyB6TuU/1320">TS</a>]
00:22:03 ◼ ► you know the writings tight and concise and we think that people and your writer [<a href="https://overcast.fm/+BtuyB6TuU/1323">TS</a>]
00:22:10 ◼ ► you get this alot of ppl will keep saying this to say today that people [<a href="https://overcast.fm/+BtuyB6TuU/1330">TS</a>]
00:22:16 ◼ ► the thing is they don't read bad shit on the web I mean they don't rebadged [<a href="https://overcast.fm/+BtuyB6TuU/1336">TS</a>]
00:22:20 ◼ ► anywhere you know if you read a bad book it's not gonna get ready to write about [<a href="https://overcast.fm/+BtuyB6TuU/1340">TS</a>]
00:22:23 ◼ ► magazine articles I can you read so I believe people are happy to read good [<a href="https://overcast.fm/+BtuyB6TuU/1343">TS</a>]
00:22:27 ◼ ► things and so we work really hard on the copy and we pushed back on this sort of [<a href="https://overcast.fm/+BtuyB6TuU/1347">TS</a>]
00:22:32 ◼ ► the evolution of Web Design lately which is it's very very slick a lot of like [<a href="https://overcast.fm/+BtuyB6TuU/1352">TS</a>]
00:22:37 ◼ ► big huge pictures backgrounds are sliding past you know parallax effect [<a href="https://overcast.fm/+BtuyB6TuU/1357">TS</a>]
00:22:42 ◼ ► slotting past one another you know very little taxed more and more imagery and I [<a href="https://overcast.fm/+BtuyB6TuU/1362">TS</a>]
00:22:47 ◼ ► just wanna push back on that that's what our new site does because [<a href="https://overcast.fm/+BtuyB6TuU/1367">TS</a>]
00:22:50 ◼ ► I think I don't think it's very comfortable for people to run to sites [<a href="https://overcast.fm/+BtuyB6TuU/1370">TS</a>]
00:22:55 ◼ ► like that I think people are more comfortable in a sort of a more of a [<a href="https://overcast.fm/+BtuyB6TuU/1375">TS</a>]
00:22:59 ◼ ► cozy website where it's a little bit more obvious that they get the feeling [<a href="https://overcast.fm/+BtuyB6TuU/1379">TS</a>]
00:23:06 ◼ ► that they know the people behind it [<a href="https://overcast.fm/+BtuyB6TuU/1386">TS</a>]
00:23:08 ◼ ► compared to seeing that something was designed in any fashion sort of way so I [<a href="https://overcast.fm/+BtuyB6TuU/1388">TS</a>]
00:23:14 ◼ ► know I'm going off track here but no that's the idea that's how we've always [<a href="https://overcast.fm/+BtuyB6TuU/1394">TS</a>]
00:23:18 ◼ ► been knowin and you know you when I sure very similar views on that but marketing [<a href="https://overcast.fm/+BtuyB6TuU/1398">TS</a>]
00:23:23 ◼ ► communication lies the thing I believe in you guys always have to is is a sort [<a href="https://overcast.fm/+BtuyB6TuU/1403">TS</a>]
00:23:31 ◼ ► of no bullshit tone to the pros so you can write tons you could write like you [<a href="https://overcast.fm/+BtuyB6TuU/1411">TS</a>]
00:23:38 ◼ ► said way more tax than than an expert might recommend for a product page but [<a href="https://overcast.fm/+BtuyB6TuU/1418">TS</a>]
00:23:45 ◼ ► as long as every single bit of it is carefully written not just not just you [<a href="https://overcast.fm/+BtuyB6TuU/1425">TS</a>]
00:23:51 ◼ ► have a lot of words because you didn't added but you have a lot of words even [<a href="https://overcast.fm/+BtuyB6TuU/1431">TS</a>]
00:23:55 ◼ ► though you did at it and every word serves a purpose and it's just totally [<a href="https://overcast.fm/+BtuyB6TuU/1435">TS</a>]
00:24:00 ◼ ► honest just be radically honest with the deep customer potential customer it can [<a href="https://overcast.fm/+BtuyB6TuU/1440">TS</a>]
00:24:07 ◼ ► totally work and I think it like you said it's reassuring it sounds like [<a href="https://overcast.fm/+BtuyB6TuU/1447">TS</a>]
00:24:13 ◼ ► these are real people talking solely in that that's how we've tried to rights [<a href="https://overcast.fm/+BtuyB6TuU/1453">TS</a>]
00:24:17 ◼ ► for as long as I can remember which is i wanna write like I speak you know I want [<a href="https://overcast.fm/+BtuyB6TuU/1457">TS</a>]
00:24:22 ◼ ► to write when someone reads whatever written I would imagine myself telling [<a href="https://overcast.fm/+BtuyB6TuU/1462">TS</a>]
00:24:25 ◼ ► them this thing in person and if I can't imagine that I pull back in the bullshit [<a href="https://overcast.fm/+BtuyB6TuU/1465">TS</a>]
00:24:30 ◼ ► meter goes off I would never say this in person I would never speak this way in [<a href="https://overcast.fm/+BtuyB6TuU/1470">TS</a>]
00:24:34 ◼ ► person I would never describe the private this way in person and I think [<a href="https://overcast.fm/+BtuyB6TuU/1474">TS</a>]
00:24:37 ◼ ► if you go to a lot of websites today in you read the text you know you go they [<a href="https://overcast.fm/+BtuyB6TuU/1477">TS</a>]
00:24:44 ◼ ► would never talk to me like this if I was sitting next to them or no one [<a href="https://overcast.fm/+BtuyB6TuU/1484">TS</a>]
00:24:48 ◼ ► actually speaks this way I think a lot of marketing copy is is is almost [<a href="https://overcast.fm/+BtuyB6TuU/1488">TS</a>]
00:24:52 ◼ ► written in a separate incidents in a different language it's not even in [<a href="https://overcast.fm/+BtuyB6TuU/1492">TS</a>]
00:24:56 ◼ ► it's it's it's not conversational it's a very surface level shallow I don't know [<a href="https://overcast.fm/+BtuyB6TuU/1496">TS</a>]
00:25:05 ◼ ► how to explain it but it's just it's another language that people don't [<a href="https://overcast.fm/+BtuyB6TuU/1505">TS</a>]
00:25:07 ◼ ► actually speak and so I want to make sure that our sites are written language [<a href="https://overcast.fm/+BtuyB6TuU/1507">TS</a>]
00:25:12 ◼ ► people understand which is just plain English very very upfront candid about [<a href="https://overcast.fm/+BtuyB6TuU/1512">TS</a>]
00:25:17 ◼ ► everything and and honest and friendly and and and and using some liberties to [<a href="https://overcast.fm/+BtuyB6TuU/1517">TS</a>]
00:25:23 ◼ ► corporate websites might not normally say to me when I encounter it as a user [<a href="https://overcast.fm/+BtuyB6TuU/1523">TS</a>]
00:25:29 ◼ ► / customer it's not that i disbelieve it it's not that I think I'm being lied to [<a href="https://overcast.fm/+BtuyB6TuU/1529">TS</a>]
00:25:35 ◼ ► and what they're saying here isn't true but it's that it it puts up a good [<a href="https://overcast.fm/+BtuyB6TuU/1535">TS</a>]
00:25:41 ◼ ► defensive shield in front of me though where I'm thinking that way like I'm [<a href="https://overcast.fm/+BtuyB6TuU/1541">TS</a>]
00:25:47 ◼ ► just sort of a exaggerated analogy but little bit like when you you hear a deal [<a href="https://overcast.fm/+BtuyB6TuU/1547">TS</a>]
00:25:57 ◼ ► that too good to be true if you're you know I can't remember that scene in real [<a href="https://overcast.fm/+BtuyB6TuU/1557">TS</a>]
00:26:04 ◼ ► showing three-card Monte on the street corner and it looks so easy I think and [<a href="https://overcast.fm/+BtuyB6TuU/1564">TS</a>]
00:26:11 ◼ ► I think most people with any common sense thing while there's gotta be a [<a href="https://overcast.fm/+BtuyB6TuU/1571">TS</a>]
00:26:14 ◼ ► catch you're gonna get ripped off right and you may watch the game a little bit [<a href="https://overcast.fm/+BtuyB6TuU/1574">TS</a>]
00:26:18 ◼ ► but I'm not gonna put my $5 up because I think you know there's gotta be a catch [<a href="https://overcast.fm/+BtuyB6TuU/1578">TS</a>]
00:26:21 ◼ ► when I encounter marketing uses like that on a webpage I feel like I'm in the [<a href="https://overcast.fm/+BtuyB6TuU/1581">TS</a>]
00:26:27 ◼ ► presence of three-card Monte dealer agree and that's a terrible in my [<a href="https://overcast.fm/+BtuyB6TuU/1587">TS</a>]
00:26:32 ◼ ► opinion letter three-card Monte dealer it's a better way to treat customers you [<a href="https://overcast.fm/+BtuyB6TuU/1592">TS</a>]
00:26:36 ◼ ► know it's it's just doesn't doesn't resonate it doesn't feel like us so yeah [<a href="https://overcast.fm/+BtuyB6TuU/1596">TS</a>]
00:26:41 ◼ ► anyway I think that for me writing has always been a fundamental part of web [<a href="https://overcast.fm/+BtuyB6TuU/1601">TS</a>]
00:26:46 ◼ ► designer design in general in fact I've always been a believer the words and [<a href="https://overcast.fm/+BtuyB6TuU/1606">TS</a>]
00:26:51 ◼ ► then then the pixels you know that that that the best design is the best writing [<a href="https://overcast.fm/+BtuyB6TuU/1611">TS</a>]
00:26:56 ◼ ► and writing is the best design and I've always said that if your gonna sit [<a href="https://overcast.fm/+BtuyB6TuU/1616">TS</a>]
00:27:01 ◼ ► around and read as a bigger spend money to redesign a website you're better off [<a href="https://overcast.fm/+BtuyB6TuU/1621">TS</a>]
00:27:04 ◼ ► rewriting it deep in the existing design but rewriting it in action redesigning [<a href="https://overcast.fm/+BtuyB6TuU/1624">TS</a>]
00:27:08 ◼ ► it with the same content so I think that that's really ultimately what's what's [<a href="https://overcast.fm/+BtuyB6TuU/1628">TS</a>]
00:27:14 ◼ ► most important when you communicate which is what are you saying what does [<a href="https://overcast.fm/+BtuyB6TuU/1634">TS</a>]
00:27:17 ◼ ► it say and so that's something we thought a lot about what the new site [<a href="https://overcast.fm/+BtuyB6TuU/1637">TS</a>]
00:27:20 ◼ ► and the specially since the new site is not just representing our product [<a href="https://overcast.fm/+BtuyB6TuU/1640">TS</a>]
00:27:24 ◼ ► anymore but it's also representing us as a company and it's one it's sort of one [<a href="https://overcast.fm/+BtuyB6TuU/1644">TS</a>]
00:27:30 ◼ ► voice now it's not a corporate thing over here and products in over here it's [<a href="https://overcast.fm/+BtuyB6TuU/1650">TS</a>]
00:27:33 ◼ ► one thing once I take a break and thank our first sponsor and its are a good [<a href="https://overcast.fm/+BtuyB6TuU/1653">TS</a>]
00:27:39 ◼ ► friend at lynda.com ly and da dot com lynda.com has over 2000 high-quality [<a href="https://overcast.fm/+BtuyB6TuU/1659">TS</a>]
00:27:46 ◼ ► engaging video courses taught by industry experts new courses are added [<a href="https://overcast.fm/+BtuyB6TuU/1666">TS</a>]
00:27:53 ◼ ► you hear about 2,000 videos it's probably something like you to all sorts [<a href="https://overcast.fm/+BtuyB6TuU/1673">TS</a>]
00:27:57 ◼ ► of crap the reason they have two thousand videos is is not because they [<a href="https://overcast.fm/+BtuyB6TuU/1677">TS</a>]
00:28:01 ◼ ► have all sorts of crap it's because they've been around for a long time and [<a href="https://overcast.fm/+BtuyB6TuU/1681">TS</a>]
00:28:04 ◼ ► they've gotten really big and have a lot of experts and there's a lot of areas [<a href="https://overcast.fm/+BtuyB6TuU/1684">TS</a>]
00:28:07 ◼ ► they cover but they really cultivate high quality material they have stuff to [<a href="https://overcast.fm/+BtuyB6TuU/1687">TS</a>]
00:28:15 ◼ ► my listeners of the show they've got a bunch of iOS developer courses to have [<a href="https://overcast.fm/+BtuyB6TuU/1695">TS</a>]
00:28:20 ◼ ► you next from Mac OS 10 users so anybody out there who's ever thought hey I [<a href="https://overcast.fm/+BtuyB6TuU/1700">TS</a>]
00:28:25 ◼ ► really like to get to know you know the stuff that you can do in terminal on Mac [<a href="https://overcast.fm/+BtuyB6TuU/1705">TS</a>]
00:28:28 ◼ ► OS 10 better of course is for that [<a href="https://overcast.fm/+BtuyB6TuU/1708">TS</a>]
00:28:31 ◼ ► Objective C iOS 7 STK new features everything from getting started to like [<a href="https://overcast.fm/+BtuyB6TuU/1711">TS</a>]
00:28:37 ◼ ► what's the latest stuff web development they have stuff for Pearl them stuff for [<a href="https://overcast.fm/+BtuyB6TuU/1717">TS</a>]
00:28:42 ◼ ► ASP PHP Javascript just about any language you can think of web [<a href="https://overcast.fm/+BtuyB6TuU/1722">TS</a>]
00:28:49 ◼ ► development they have courses that can help you learn it [<a href="https://overcast.fm/+BtuyB6TuU/1729">TS</a>]
00:28:52 ◼ ► Creative Cloud what if you're less of a coder little more of a designer [<a href="https://overcast.fm/+BtuyB6TuU/1732">TS</a>]
00:28:55 ◼ ► Photoshop si CE InDesign see see you name it they have material for After [<a href="https://overcast.fm/+BtuyB6TuU/1735">TS</a>]
00:29:01 ◼ ► Effects Premiere Pro you name it they even have stuff they have photography [<a href="https://overcast.fm/+BtuyB6TuU/1741">TS</a>]
00:29:06 ◼ ► podcasting videography an incredible selection of material that's one of the [<a href="https://overcast.fm/+BtuyB6TuU/1746">TS</a>]
00:29:14 ◼ ► reasons they have so many things to choose from is that a cover such a broad [<a href="https://overcast.fm/+BtuyB6TuU/1754">TS</a>]
00:29:18 ◼ ► range of stuff really high quality material really high-quality video [<a href="https://overcast.fm/+BtuyB6TuU/1758">TS</a>]
00:29:25 ◼ ► here's the best part you don't have to take my word for it got a special deal [<a href="https://overcast.fm/+BtuyB6TuU/1765">TS</a>]
00:29:29 ◼ ► just for listeners of the show go to lynda.com ly nba.com / the talk show and [<a href="https://overcast.fm/+BtuyB6TuU/1769">TS</a>]
00:29:39 ◼ ► you can get a seven day free trial and watch as many of these videos as you [<a href="https://overcast.fm/+BtuyB6TuU/1779">TS</a>]
00:29:44 ◼ ► want and see for yourself how good they are so there's anything like that that [<a href="https://overcast.fm/+BtuyB6TuU/1784">TS</a>]
00:29:47 ◼ ► you're looking to learn check that out and you'll thank me for it [<a href="https://overcast.fm/+BtuyB6TuU/1787">TS</a>]
00:29:53 ◼ ► lynda.com / the talk show so let me ask you this I mention this before so you [<a href="https://overcast.fm/+BtuyB6TuU/1793">TS</a>]
00:30:00 ◼ ► guys are making this big change to go to Basecamp successful as you're in a with [<a href="https://overcast.fm/+BtuyB6TuU/1800">TS</a>]
00:30:08 ◼ ► a successful business why did why do you mean epitomizes what you and David in [<a href="https://overcast.fm/+BtuyB6TuU/1808">TS</a>]
00:30:14 ◼ ► particular have to me an uncanny knack for which is is always questioning what [<a href="https://overcast.fm/+BtuyB6TuU/1814">TS</a>]
00:30:22 ◼ ► you're doing and and why not just when you're in trouble but even when things [<a href="https://overcast.fm/+BtuyB6TuU/1822">TS</a>]
00:30:32 ◼ ► yourself to do that or do you feel like that just comes naturally to you guys I [<a href="https://overcast.fm/+BtuyB6TuU/1832">TS</a>]
00:30:39 ◼ ► think I think when things are going well you you have to at some level force [<a href="https://overcast.fm/+BtuyB6TuU/1839">TS</a>]
00:30:45 ◼ ► yourself to to stop and look around because [<a href="https://overcast.fm/+BtuyB6TuU/1845">TS</a>]
00:30:49 ◼ ► it's really easy to get lazy when things are going well just think that whatever [<a href="https://overcast.fm/+BtuyB6TuU/1849">TS</a>]
00:30:53 ◼ ► decisions you made the pastor the right ones and just keep writing this I think [<a href="https://overcast.fm/+BtuyB6TuU/1853">TS</a>]
00:30:57 ◼ ► I think when things go bad it's natural to look at what's going on and [<a href="https://overcast.fm/+BtuyB6TuU/1857">TS</a>]
00:31:02 ◼ ► reconsider but when things go well it's really hard to do that so you know we [<a href="https://overcast.fm/+BtuyB6TuU/1862">TS</a>]
00:31:07 ◼ ► don't we don't consciously do this every year but occasionally you know I get an [<a href="https://overcast.fm/+BtuyB6TuU/1867">TS</a>]
00:31:12 ◼ ► itch and I just don't feel like we're thinking hard enough for questioning [<a href="https://overcast.fm/+BtuyB6TuU/1872">TS</a>]
00:31:17 ◼ ► things hard enough and I'll typically be the one to bring this sort of stuff up [<a href="https://overcast.fm/+BtuyB6TuU/1877">TS</a>]
00:31:20 ◼ ► and you know I think it's it's always been in need to be a bit uncomfortable [<a href="https://overcast.fm/+BtuyB6TuU/1880">TS</a>]
00:31:27 ◼ ► after I've been comfortable for a while and so that's how that's all the stuff [<a href="https://overcast.fm/+BtuyB6TuU/1887">TS</a>]
00:31:32 ◼ ► happens and I also think it's you know all this comes back to to the way we set [<a href="https://overcast.fm/+BtuyB6TuU/1892">TS</a>]
00:31:36 ◼ ► our company out the network or so fun to companies so we're on our own time frame [<a href="https://overcast.fm/+BtuyB6TuU/1896">TS</a>]
00:31:40 ◼ ► we don't have to do things because some investors telling us to do it or the [<a href="https://overcast.fm/+BtuyB6TuU/1900">TS</a>]
00:31:44 ◼ ► public markets are telling us to do it so we can take our time we can be in for [<a href="https://overcast.fm/+BtuyB6TuU/1904">TS</a>]
00:31:47 ◼ ► the long run in and when you're when you're doing that you know companies [<a href="https://overcast.fm/+BtuyB6TuU/1907">TS</a>]
00:31:52 ◼ ► typically don't stick around for a long long time unless they're willing to to [<a href="https://overcast.fm/+BtuyB6TuU/1912">TS</a>]
00:31:55 ◼ ► make some changes once things when things change hopefully if you doing [<a href="https://overcast.fm/+BtuyB6TuU/1915">TS</a>]
00:32:01 ◼ ► well you can you can preempt the moments that would normally force you to make [<a href="https://overcast.fm/+BtuyB6TuU/1921">TS</a>]
00:32:06 ◼ ► changes if you make them too late you know I think I think that I typically [<a href="https://overcast.fm/+BtuyB6TuU/1926">TS</a>]
00:32:11 ◼ ► get an edge and you know it comes up different times when we launch the new [<a href="https://overcast.fm/+BtuyB6TuU/1931">TS</a>]
00:32:16 ◼ ► version at base camp in 2012 we we've been running the old version of base [<a href="https://overcast.fm/+BtuyB6TuU/1936">TS</a>]
00:32:20 ◼ ► camp which has not called base camp classic for eight years and it was doing [<a href="https://overcast.fm/+BtuyB6TuU/1940">TS</a>]
00:32:23 ◼ ► really well and things were great and there's really no reason to to change [<a href="https://overcast.fm/+BtuyB6TuU/1943">TS</a>]
00:32:27 ◼ ► except that like I found that we weren't using Basecamp as much anymore [<a href="https://overcast.fm/+BtuyB6TuU/1947">TS</a>]
00:32:31 ◼ ► ourselves we're using other things campfire and some other stuff and that's [<a href="https://overcast.fm/+BtuyB6TuU/1951">TS</a>]
00:32:36 ◼ ► a problem like why are we using what we're making any more that's that's not [<a href="https://overcast.fm/+BtuyB6TuU/1956">TS</a>]
00:32:39 ◼ ► good I mean that was sort of the impetus to to read to question the question that [<a href="https://overcast.fm/+BtuyB6TuU/1959">TS</a>]
00:32:44 ◼ ► sometimes it's very obvious another time he just got to get ahead of it before [<a href="https://overcast.fm/+BtuyB6TuU/1964">TS</a>]
00:32:49 ◼ ► it's too late to make a change like a canary in the coal mine if you're not [<a href="https://overcast.fm/+BtuyB6TuU/1969">TS</a>]
00:32:53 ◼ ► using your own product yeah I know we've always built things that we need to use [<a href="https://overcast.fm/+BtuyB6TuU/1973">TS</a>]
00:33:01 ◼ ► using this much because the way we we we work to change the way we work as has [<a href="https://overcast.fm/+BtuyB6TuU/1981">TS</a>]
00:33:06 ◼ ► changed and the classic version was little bit more pointed lower back [<a href="https://overcast.fm/+BtuyB6TuU/1986">TS</a>]
00:33:12 ◼ ► towards the days we're doing client work which we were no longer doing we weren't [<a href="https://overcast.fm/+BtuyB6TuU/1992">TS</a>]
00:33:17 ◼ ► doing work anymore we're we're making software and so are are sort of our [<a href="https://overcast.fm/+BtuyB6TuU/1997">TS</a>]
00:33:21 ◼ ► needs of change in the way we work to changed and and that's when the reasons [<a href="https://overcast.fm/+BtuyB6TuU/2001">TS</a>]
00:33:25 ◼ ► I think we're not using Basecamp as much as we had a problem in this new version [<a href="https://overcast.fm/+BtuyB6TuU/2005">TS</a>]
00:33:29 ◼ ► we were crazy users were incredibly heavy users of Basecamp probably no one [<a href="https://overcast.fm/+BtuyB6TuU/2009">TS</a>]
00:33:33 ◼ ► other than US I love the new version in this because we built it based on what [<a href="https://overcast.fm/+BtuyB6TuU/2013">TS</a>]
00:33:38 ◼ ► we need today so that those of those kind of moments were things like that [<a href="https://overcast.fm/+BtuyB6TuU/2018">TS</a>]
00:33:42 ◼ ► come up probably made for the new base camp to be a broader platform because it [<a href="https://overcast.fm/+BtuyB6TuU/2022">TS</a>]
00:33:51 ◼ ► still you guys still clearly had in mind your roots as a client services company [<a href="https://overcast.fm/+BtuyB6TuU/2031">TS</a>]
00:33:57 ◼ ► and I mean I know first-hand that a lot of people know my friends who still do [<a href="https://overcast.fm/+BtuyB6TuU/2037">TS</a>]
00:34:02 ◼ ► client services ton of them probably a majority do the client relationships [<a href="https://overcast.fm/+BtuyB6TuU/2042">TS</a>]
00:34:08 ◼ ► through base camp in the projects are still the new base camp is still a great [<a href="https://overcast.fm/+BtuyB6TuU/2048">TS</a>]
00:34:14 ◼ ► product for client services and actually it's it's even better the the old base [<a href="https://overcast.fm/+BtuyB6TuU/2054">TS</a>]
00:34:21 ◼ ► camp had some some air base in classic had had some tricky things that you had [<a href="https://overcast.fm/+BtuyB6TuU/2061">TS</a>]
00:34:28 ◼ ► to set up an order for someone to be a client there's this idea of the client [<a href="https://overcast.fm/+BtuyB6TuU/2068">TS</a>]
00:34:31 ◼ ► firm split which was sometimes a little bit complicated because if you had three [<a href="https://overcast.fm/+BtuyB6TuU/2071">TS</a>]
00:34:36 ◼ ► people involved like an external contractor in affirming a client it's [<a href="https://overcast.fm/+BtuyB6TuU/2076">TS</a>]
00:34:39 ◼ ► like who's the contract with a decline the firm in their sum is pretty rigid [<a href="https://overcast.fm/+BtuyB6TuU/2079">TS</a>]
00:34:43 ◼ ► actually and and the new version of base camp is a lot looser in that way that [<a href="https://overcast.fm/+BtuyB6TuU/2083">TS</a>]
00:34:46 ◼ ► you can have multiple parties involved in the same project you can also [<a href="https://overcast.fm/+BtuyB6TuU/2086">TS</a>]
00:34:50 ◼ ► designate certain people as the client and you can decide that i dont wanna [<a href="https://overcast.fm/+BtuyB6TuU/2090">TS</a>]
00:34:53 ◼ ► show The Client certain things in the project it's a lot clearer actually than [<a href="https://overcast.fm/+BtuyB6TuU/2093">TS</a>]
00:34:57 ◼ ► the old version but but yeah that's client services firms design firms big [<a href="https://overcast.fm/+BtuyB6TuU/2097">TS</a>]
00:35:04 ◼ ► part of our customer base and so are very very aware of what they need and [<a href="https://overcast.fm/+BtuyB6TuU/2104">TS</a>]
00:35:08 ◼ ► and we still occasionally have client like arrangements like for example when [<a href="https://overcast.fm/+BtuyB6TuU/2108">TS</a>]
00:35:12 ◼ ► we're publishing our our book that the the the the publishing house Random [<a href="https://overcast.fm/+BtuyB6TuU/2112">TS</a>]
00:35:18 ◼ ► House her crown is actually the clients we kind of use that feature there too [<a href="https://overcast.fm/+BtuyB6TuU/2118">TS</a>]
00:35:24 ◼ ► but yet the new version of Basecamp tools functionalities similar but the [<a href="https://overcast.fm/+BtuyB6TuU/2124">TS</a>]
00:35:30 ◼ ► approaches are different the ideas are different implementations very different [<a href="https://overcast.fm/+BtuyB6TuU/2130">TS</a>]
00:35:33 ◼ ► the interface is very very different and but fundamentally projects and people [<a href="https://overcast.fm/+BtuyB6TuU/2133">TS</a>]
00:35:39 ◼ ► working together need need a similar tools regardless of whether or not it's [<a href="https://overcast.fm/+BtuyB6TuU/2139">TS</a>]
00:35:43 ◼ ► ten years ago or today only need a way to communicate the easy way to keep [<a href="https://overcast.fm/+BtuyB6TuU/2143">TS</a>]
00:35:46 ◼ ► track of the work that has to be done many do we keep track of schedules and [<a href="https://overcast.fm/+BtuyB6TuU/2146">TS</a>]
00:35:49 ◼ ► he wears a way to share files and give feedback that's all basic functionality [<a href="https://overcast.fm/+BtuyB6TuU/2149">TS</a>]
00:35:53 ◼ ► the people need but you can implement that in different ways so one of the [<a href="https://overcast.fm/+BtuyB6TuU/2153">TS</a>]
00:35:59 ◼ ► other things and you very mention it to you guys when you in 2012 so about two [<a href="https://overcast.fm/+BtuyB6TuU/2159">TS</a>]
00:36:03 ◼ ► years ago launched the new base camp and it really is it is a lot more than a a [<a href="https://overcast.fm/+BtuyB6TuU/2163">TS</a>]
00:36:10 ◼ ► 1.0 to 2.0 change you guys really kind of started over and it had all the [<a href="https://overcast.fm/+BtuyB6TuU/2170">TS</a>]
00:36:17 ◼ ► features of the old base camp at organized very differently and you guys [<a href="https://overcast.fm/+BtuyB6TuU/2177">TS</a>]
00:36:21 ◼ ► kept base camp classic because it's different enough that there might be [<a href="https://overcast.fm/+BtuyB6TuU/2181">TS</a>]
00:36:25 ◼ ► some people who really are real I'm presuming that they're just either [<a href="https://overcast.fm/+BtuyB6TuU/2185">TS</a>]
00:36:28 ◼ ► either at their personality and they just don't want a big change or they're [<a href="https://overcast.fm/+BtuyB6TuU/2188">TS</a>]
00:36:32 ◼ ► just have a process that two rooted in the old base camp that it would be a big [<a href="https://overcast.fm/+BtuyB6TuU/2192">TS</a>]
00:36:38 ◼ ► shake-up for them to move in the thing that's interesting to me is that you [<a href="https://overcast.fm/+BtuyB6TuU/2198">TS</a>]
00:36:41 ◼ ► guys have a reputation in big changes like changing the name of the company [<a href="https://overcast.fm/+BtuyB6TuU/2201">TS</a>]
00:36:46 ◼ ► from 37 soon as the base camp shedding all the other products and you guys sort [<a href="https://overcast.fm/+BtuyB6TuU/2206">TS</a>]
00:36:54 ◼ ► of have a reputation rhetorically as flame throwers you know that you'll go [<a href="https://overcast.fm/+BtuyB6TuU/2214">TS</a>]
00:36:59 ◼ ► out there and and if you're going to encourage people to work remotely you're [<a href="https://overcast.fm/+BtuyB6TuU/2219">TS</a>]
00:37:02 ◼ ► going to do it and a bold way right but you guys also do things that are very [<a href="https://overcast.fm/+BtuyB6TuU/2222">TS</a>]
00:37:09 ◼ ► few software developers do which is to [<a href="https://overcast.fm/+BtuyB6TuU/2229">TS</a>]
00:37:13 ◼ ► keep do something like keep base camp classic around and you know like you [<a href="https://overcast.fm/+BtuyB6TuU/2233">TS</a>]
00:37:19 ◼ ► said till the end of the internet or the end of the company you're gonna keep it [<a href="https://overcast.fm/+BtuyB6TuU/2239">TS</a>]
00:37:23 ◼ ► working and keep software security updates and stuff like that where does [<a href="https://overcast.fm/+BtuyB6TuU/2243">TS</a>]
00:37:33 ◼ ► you know it's it's it's it's so fundamental to us because you know [<a href="https://overcast.fm/+BtuyB6TuU/2253">TS</a>]
00:37:39 ◼ ► what's different about our products is that their services to and in a lot of [<a href="https://overcast.fm/+BtuyB6TuU/2259">TS</a>]
00:37:43 ◼ ► companies have come to rely on the services they train their staff they've [<a href="https://overcast.fm/+BtuyB6TuU/2263">TS</a>]
00:37:47 ◼ ► trained their clients have ongoing long-term projects and and for us to [<a href="https://overcast.fm/+BtuyB6TuU/2267">TS</a>]
00:37:52 ◼ ► disrupt their business because we want to change something that doesn't sit [<a href="https://overcast.fm/+BtuyB6TuU/2272">TS</a>]
00:37:57 ◼ ► well with us it's not fair to them and we've always been a company's confronted [<a href="https://overcast.fm/+BtuyB6TuU/2277">TS</a>]
00:38:01 ◼ ► by our customers so you know we we we look out for them and in this case we [<a href="https://overcast.fm/+BtuyB6TuU/2281">TS</a>]
00:38:07 ◼ ► saw no reason why we should force changed anybody that there's a thing you [<a href="https://overcast.fm/+BtuyB6TuU/2287">TS</a>]
00:38:11 ◼ ► know people always say like people don't like change and I don't think that's [<a href="https://overcast.fm/+BtuyB6TuU/2291">TS</a>]
00:38:15 ◼ ► true I think people of change if if it's changed it ready for it if they want to [<a href="https://overcast.fm/+BtuyB6TuU/2295">TS</a>]
00:38:19 ◼ ► make it themselves but I don't think people like force change they certainly [<a href="https://overcast.fm/+BtuyB6TuU/2299">TS</a>]
00:38:22 ◼ ► don't like it when someone forces them to change especially when you're looking [<a href="https://overcast.fm/+BtuyB6TuU/2302">TS</a>]
00:38:26 ◼ ► at a product like base camp which is not just used by a single person you like [<a href="https://overcast.fm/+BtuyB6TuU/2306">TS</a>]
00:38:29 ◼ ► for example you upgrade your phone from I was 16 I was 72 pretty much just [<a href="https://overcast.fm/+BtuyB6TuU/2309">TS</a>]
00:38:33 ◼ ► affects you but if you if you move from base camp classic to the new base camp [<a href="https://overcast.fm/+BtuyB6TuU/2313">TS</a>]
00:38:38 ◼ ► or you're forced to for example that might affect forty different people your [<a href="https://overcast.fm/+BtuyB6TuU/2318">TS</a>]
00:38:41 ◼ ► company and seven of your clients you know we're paying your clients are [<a href="https://overcast.fm/+BtuyB6TuU/2321">TS</a>]
00:38:45 ◼ ► paying you you know maybe there are hundreds of thousands of dollars a year [<a href="https://overcast.fm/+BtuyB6TuU/2325">TS</a>]
00:38:49 ◼ ► like to to to uproot down for us to force you to upload them and make their [<a href="https://overcast.fm/+BtuyB6TuU/2329">TS</a>]
00:38:54 ◼ ► lives more difficult is going to have a negative impact on your own business and [<a href="https://overcast.fm/+BtuyB6TuU/2334">TS</a>]
00:38:57 ◼ ► ultimately and ours it doesn't make any sense so we're very careful about that [<a href="https://overcast.fm/+BtuyB6TuU/2337">TS</a>]
00:39:01 ◼ ► very thoughtful about that and a large number of our customers continue to use [<a href="https://overcast.fm/+BtuyB6TuU/2341">TS</a>]
00:39:05 ◼ ► classic and and we will never ever ask them to change their free to change we [<a href="https://overcast.fm/+BtuyB6TuU/2345">TS</a>]
00:39:10 ◼ ► have a migration path if they choose to change some customers use the old [<a href="https://overcast.fm/+BtuyB6TuU/2350">TS</a>]
00:39:14 ◼ ► version with older clients in the new resort clients are different [<a href="https://overcast.fm/+BtuyB6TuU/2354">TS</a>]
00:39:18 ◼ ► but we just decided fundamentally Rep the beginning that this wasn't gonna be [<a href="https://overcast.fm/+BtuyB6TuU/2358">TS</a>]
00:39:22 ◼ ► a force transition for anybody because it just simply too disruptive for for [<a href="https://overcast.fm/+BtuyB6TuU/2362">TS</a>]
00:39:28 ◼ ► clients who have chosen a certain way of working and and that's how we want to be [<a href="https://overcast.fm/+BtuyB6TuU/2368">TS</a>]
00:39:32 ◼ ► with with everything that we do and there's a cost to that you know [<a href="https://overcast.fm/+BtuyB6TuU/2372">TS</a>]
00:39:36 ◼ ► obviously have to maintain two separate code bases and whatnot but there's also [<a href="https://overcast.fm/+BtuyB6TuU/2376">TS</a>]
00:39:41 ◼ ► some some some limits you know we don't we don't improve classic in fundamental [<a href="https://overcast.fm/+BtuyB6TuU/2381">TS</a>]
00:39:46 ◼ ► ways and more classic is sort of as is we maintain it will fix bugs as they pop [<a href="https://overcast.fm/+BtuyB6TuU/2386">TS</a>]
00:39:51 ◼ ► up will handle security updates but it's kind of a maintenance it's in [<a href="https://overcast.fm/+BtuyB6TuU/2391">TS</a>]
00:39:55 ◼ ► maintenance mode but performances is still the same level BCX in terms of [<a href="https://overcast.fm/+BtuyB6TuU/2395">TS</a>]
00:39:59 ◼ ► uptime and all that stuff and infrastructure all that stuff gets [<a href="https://overcast.fm/+BtuyB6TuU/2399">TS</a>]
00:40:02 ◼ ► upgraded along with all the other upgrades at new hardware that sort of [<a href="https://overcast.fm/+BtuyB6TuU/2402">TS</a>]
00:40:06 ◼ ► thing so it's it benefits from that as well but fundamentally it's it's a [<a href="https://overcast.fm/+BtuyB6TuU/2406">TS</a>]
00:40:12 ◼ ► product that exist if you like you can keep using it will never ask you to [<a href="https://overcast.fm/+BtuyB6TuU/2412">TS</a>]
00:40:15 ◼ ► leave and that's just what I think when you when you went went when you sell [<a href="https://overcast.fm/+BtuyB6TuU/2415">TS</a>]
00:40:20 ◼ ► something to somebody and we feel there's a responsibility for us to [<a href="https://overcast.fm/+BtuyB6TuU/2420">TS</a>]
00:40:24 ◼ ► maintain that contract with them that they signed up for this thing and they [<a href="https://overcast.fm/+BtuyB6TuU/2424">TS</a>]
00:40:29 ◼ ► expected to be around we should we should hold up our Saudi contract which [<a href="https://overcast.fm/+BtuyB6TuU/2429">TS</a>]
00:40:32 ◼ ► is different if your company doesn't sell things you just give stuff away for [<a href="https://overcast.fm/+BtuyB6TuU/2432">TS</a>]
00:40:38 ◼ ► you don't feel an obligation to anybody because no one has an obligation to you [<a href="https://overcast.fm/+BtuyB6TuU/2438">TS</a>]
00:40:43 ◼ ► know one's no one's invest no one's betting on you in a big way no one's [<a href="https://overcast.fm/+BtuyB6TuU/2443">TS</a>]
00:40:47 ◼ ► investing their time in the process to really sink in and really believe in [<a href="https://overcast.fm/+BtuyB6TuU/2447">TS</a>]
00:40:51 ◼ ► this thing just getting this thing for free and they just don't care about it [<a href="https://overcast.fm/+BtuyB6TuU/2451">TS</a>]
00:40:54 ◼ ► so much so if we were just giving stuff away for free [<a href="https://overcast.fm/+BtuyB6TuU/2454">TS</a>]
00:40:56 ◼ ► it'd be a lot easier for us to say screw them but that's that's not what we do [<a href="https://overcast.fm/+BtuyB6TuU/2456">TS</a>]
00:41:00 ◼ ► and that's how we went at it you said there's definitely a cost to that sort [<a href="https://overcast.fm/+BtuyB6TuU/2460">TS</a>]
00:41:06 ◼ ► of strategy but no matter what there's a cost because of what were your other [<a href="https://overcast.fm/+BtuyB6TuU/2466">TS</a>]
00:41:10 ◼ ► options your other options would have been [<a href="https://overcast.fm/+BtuyB6TuU/2470">TS</a>]
00:41:13 ◼ ► to go with the new platform and you know have like I said like a three-month or [<a href="https://overcast.fm/+BtuyB6TuU/2473">TS</a>]
00:41:18 ◼ ► six-month scheduled to shutter the old one and risk alienating a lot of [<a href="https://overcast.fm/+BtuyB6TuU/2478">TS</a>]
00:41:23 ◼ ► customers which is a cost or you could have just kept building on the old one [<a href="https://overcast.fm/+BtuyB6TuU/2483">TS</a>]
00:41:30 ◼ ► and you would have never gotten it to be too satisfied that it's that you're [<a href="https://overcast.fm/+BtuyB6TuU/2490">TS</a>]
00:41:35 ◼ ► saying you saw were like you know what this isn't good enough for today anymore [<a href="https://overcast.fm/+BtuyB6TuU/2495">TS</a>]
00:41:39 ◼ ► and if you would just iterate on the old platform you wouldn't have gotten there [<a href="https://overcast.fm/+BtuyB6TuU/2499">TS</a>]
00:41:43 ◼ ► that's right we thought about that was an option [<a href="https://overcast.fm/+BtuyB6TuU/2503">TS</a>]
00:41:47 ◼ ► early on which was you know do we in fact that that's kind of how this whole [<a href="https://overcast.fm/+BtuyB6TuU/2507">TS</a>]
00:41:52 ◼ ► thing started not the name change but the the new version Basecamp a couple [<a href="https://overcast.fm/+BtuyB6TuU/2512">TS</a>]
00:41:56 ◼ ► years ago is that we had some new ideas on things we want to speed up [<a href="https://overcast.fm/+BtuyB6TuU/2516">TS</a>]
00:41:59 ◼ ► specifically in Basecamp and we looked at what it would take to do that and [<a href="https://overcast.fm/+BtuyB6TuU/2519">TS</a>]
00:42:06 ◼ ► structurally you know basic chem class was on an older codebase it wasn't as up [<a href="https://overcast.fm/+BtuyB6TuU/2526">TS</a>]
00:42:11 ◼ ► to speed with a variety of things that we were doing at the time interface [<a href="https://overcast.fm/+BtuyB6TuU/2531">TS</a>]
00:42:15 ◼ ► ideas that we had what not and and retrofitting these new ideas into the [<a href="https://overcast.fm/+BtuyB6TuU/2535">TS</a>]
00:42:20 ◼ ► old product was going to create sort of a massive compromise in that that wasn't [<a href="https://overcast.fm/+BtuyB6TuU/2540">TS</a>]
00:42:29 ◼ ► the way forward we didn't think compromise was the way forward so we [<a href="https://overcast.fm/+BtuyB6TuU/2549">TS</a>]
00:42:34 ◼ ► just decided that look there's there's a [<a href="https://overcast.fm/+BtuyB6TuU/2554">TS</a>]
00:42:36 ◼ ► at the time of course means a big risk to do a new version basically we had no [<a href="https://overcast.fm/+BtuyB6TuU/2556">TS</a>]
00:42:39 ◼ ► idea what's going to happen but at the time of our customers were using [<a href="https://overcast.fm/+BtuyB6TuU/2559">TS</a>]
00:42:43 ◼ ► Basecamp classic and you know we just felt like let's let's not rock the boat [<a href="https://overcast.fm/+BtuyB6TuU/2563">TS</a>]
00:42:50 ◼ ► from them they're happy are ready and but let's spend some time to make sure [<a href="https://overcast.fm/+BtuyB6TuU/2570">TS</a>]
00:42:56 ◼ ► that what this new version that we do is we can stop which we actually wrote from [<a href="https://overcast.fm/+BtuyB6TuU/2576">TS</a>]
00:42:59 ◼ ► rewrote from scratch which is something we said was always a bad idea [<a href="https://overcast.fm/+BtuyB6TuU/2579">TS</a>]
00:43:03 ◼ ► David David always been really really big on this which is rewrites her [<a href="https://overcast.fm/+BtuyB6TuU/2583">TS</a>]
00:43:07 ◼ ► terrible idea at the time there but what turns out they're terrible if you're [<a href="https://overcast.fm/+BtuyB6TuU/2587">TS</a>]
00:43:12 ◼ ► just trying to rewrite the back end just too [<a href="https://overcast.fm/+BtuyB6TuU/2592">TS</a>]
00:43:15 ◼ ► you know but not have have no customer facing changes using a change tack or [<a href="https://overcast.fm/+BtuyB6TuU/2595">TS</a>]
00:43:19 ◼ ► text after something that can be really bad but if you fundamentally different [<a href="https://overcast.fm/+BtuyB6TuU/2599">TS</a>]
00:43:22 ◼ ► ideas about how to implement something going for it it's actually faster faster [<a href="https://overcast.fm/+BtuyB6TuU/2602">TS</a>]
00:43:26 ◼ ► for us to to build a new version from scratch me get all sorts of other things [<a href="https://overcast.fm/+BtuyB6TuU/2606">TS</a>]
00:43:30 ◼ ► because we did that we got to reconsider all sorts of things along the way we had [<a href="https://overcast.fm/+BtuyB6TuU/2610">TS</a>]
00:43:34 ◼ ► those are the options the option was to to modify the existing version in a way [<a href="https://overcast.fm/+BtuyB6TuU/2614">TS</a>]
00:43:38 ◼ ► that we never thought we could really get far enough along we wanted to be so [<a href="https://overcast.fm/+BtuyB6TuU/2618">TS</a>]
00:43:41 ◼ ► that was just not going to happen the other option was 22 forced migration a [<a href="https://overcast.fm/+BtuyB6TuU/2621">TS</a>]
00:43:46 ◼ ► certain point which we thought would be really disruptive in a bad way and [<a href="https://overcast.fm/+BtuyB6TuU/2626">TS</a>]
00:43:51 ◼ ► harmful and you'd probably end up with a lot of customers who loved us who all [<a href="https://overcast.fm/+BtuyB6TuU/2631">TS</a>]
00:43:55 ◼ ► the sudden hated us which would be the worst possible scenario and so even [<a href="https://overcast.fm/+BtuyB6TuU/2635">TS</a>]
00:44:00 ◼ ► though was a hard decision to make a whole new version of Basecamp it became [<a href="https://overcast.fm/+BtuyB6TuU/2640">TS</a>]
00:44:04 ◼ ► obvious decision after weighing all the options and then the other option was [<a href="https://overcast.fm/+BtuyB6TuU/2644">TS</a>]
00:44:08 ◼ ► you know I'm not the other option but you know how how much how easy do we [<a href="https://overcast.fm/+BtuyB6TuU/2648">TS</a>]
00:44:13 ◼ ► to move from classic to the new version so we spent a lot of time on the [<a href="https://overcast.fm/+BtuyB6TuU/2653">TS</a>]
00:44:16 ◼ ► migration touts it was what was interesting about that experience was [<a href="https://overcast.fm/+BtuyB6TuU/2656">TS</a>]
00:44:21 ◼ ► that we actually made it too easy and because we made it too easy to move from [<a href="https://overcast.fm/+BtuyB6TuU/2661">TS</a>]
00:44:27 ◼ ► a lot of people who tried the new one who loved classic didn't like the new [<a href="https://overcast.fm/+BtuyB6TuU/2667">TS</a>]
00:44:31 ◼ ► one because they're so used to the old one we saw we made it almost too easy [<a href="https://overcast.fm/+BtuyB6TuU/2671">TS</a>]
00:44:34 ◼ ► for them to try it and then they sort of recoil because it was so vastly [<a href="https://overcast.fm/+BtuyB6TuU/2674">TS</a>]
00:44:39 ◼ ► different that they've never given another chance to go back or see want to [<a href="https://overcast.fm/+BtuyB6TuU/2679">TS</a>]
00:44:44 ◼ ► go back and they could cause the migration was not destructive so we [<a href="https://overcast.fm/+BtuyB6TuU/2684">TS</a>]
00:44:48 ◼ ► actually made a copy of the data moving forward we didn't we didn't move any [<a href="https://overcast.fm/+BtuyB6TuU/2688">TS</a>]
00:44:51 ◼ ► data so they can continue to use what they what they had but looking back on [<a href="https://overcast.fm/+BtuyB6TuU/2691">TS</a>]
00:44:56 ◼ ► it now and I think we would have done or what we would do differently if we do [<a href="https://overcast.fm/+BtuyB6TuU/2696">TS</a>]
00:45:00 ◼ ► this again was not to make it so easy in fact but to to to make it a little bit [<a href="https://overcast.fm/+BtuyB6TuU/2700">TS</a>]
00:45:06 ◼ ► sort of out of curiosity try the new thing when they're perfectly happy with [<a href="https://overcast.fm/+BtuyB6TuU/2706">TS</a>]
00:45:11 ◼ ► the old thing we didn't introduce that we would would have introduced next [<a href="https://overcast.fm/+BtuyB6TuU/2711">TS</a>]
00:45:15 ◼ ► rings I T two people had when they saw the new one and didn't do exactly the [<a href="https://overcast.fm/+BtuyB6TuU/2715">TS</a>]
00:45:19 ◼ ► same things as the old one people get nervous about that so I think we learned [<a href="https://overcast.fm/+BtuyB6TuU/2719">TS</a>]
00:45:22 ◼ ► we learned a great lesson there which is don't always make things easier in some [<a href="https://overcast.fm/+BtuyB6TuU/2722">TS</a>]
00:45:26 ◼ ► cases you want to add an extra step to make things harder you want to make [<a href="https://overcast.fm/+BtuyB6TuU/2726">TS</a>]
00:45:29 ◼ ► people think about things a bit more before they do that yeah and that's a [<a href="https://overcast.fm/+BtuyB6TuU/2729">TS</a>]
00:45:32 ◼ ► perfect example of of what I've always admired about you guys is that I guess [<a href="https://overcast.fm/+BtuyB6TuU/2732">TS</a>]
00:45:38 ◼ ► the phrases you know this is not one of the slogans of rails as a framework that [<a href="https://overcast.fm/+BtuyB6TuU/2738">TS</a>]
00:45:42 ◼ ► it opinionated software yes you guys are deadly opinionated people but it's not [<a href="https://overcast.fm/+BtuyB6TuU/2742">TS</a>]
00:45:49 ◼ ► being opinionated strongly opinionated doesn't necessarily mean even though I [<a href="https://overcast.fm/+BtuyB6TuU/2749">TS</a>]
00:45:54 ◼ ► think a lot of people jump to the conclusion that in mind that you always [<a href="https://overcast.fm/+BtuyB6TuU/2754">TS</a>]
00:45:57 ◼ ► think you know better than everybody else our way or the highway that you [<a href="https://overcast.fm/+BtuyB6TuU/2757">TS</a>]
00:46:01 ◼ ► guys do have an incredible amount of attention that you pay to your customers [<a href="https://overcast.fm/+BtuyB6TuU/2761">TS</a>]
00:46:07 ◼ ► and have been like a respect for the customer I think you have to have that I [<a href="https://overcast.fm/+BtuyB6TuU/2767">TS</a>]
00:46:15 ◼ ► mean if you have to happen if your company like us which is funded by our [<a href="https://overcast.fm/+BtuyB6TuU/2775">TS</a>]
00:46:22 ◼ ► our job is to help them do their job better and that's what we're here for so [<a href="https://overcast.fm/+BtuyB6TuU/2782">TS</a>]
00:46:25 ◼ ► obviously want to make things that we're happy with more proud of but but our [<a href="https://overcast.fm/+BtuyB6TuU/2785">TS</a>]
00:46:30 ◼ ► customers pay us and we have to make sure that they're really really happy [<a href="https://overcast.fm/+BtuyB6TuU/2790">TS</a>]
00:46:33 ◼ ► with what we're doing and where we have to be thoughtful about what it's like to [<a href="https://overcast.fm/+BtuyB6TuU/2793">TS</a>]
00:46:36 ◼ ► be them software company sometimes can think a lot about themselves because I [<a href="https://overcast.fm/+BtuyB6TuU/2796">TS</a>]
00:46:42 ◼ ► think a lot about technology advances and they think a lot about design and [<a href="https://overcast.fm/+BtuyB6TuU/2802">TS</a>]
00:46:46 ◼ ► they're talking about how you know how beautiful things are and how streamline [<a href="https://overcast.fm/+BtuyB6TuU/2806">TS</a>]
00:46:50 ◼ ► things are and all these things but a lot of that stuff doesn't really matter [<a href="https://overcast.fm/+BtuyB6TuU/2810">TS</a>]
00:46:53 ◼ ► to people who are just in the trenches doing the work what what they want to [<a href="https://overcast.fm/+BtuyB6TuU/2813">TS</a>]
00:46:57 ◼ ► know what they want is not to be forced into major changes in the middle of a [<a href="https://overcast.fm/+BtuyB6TuU/2817">TS</a>]
00:47:03 ◼ ► project I mean think about like how disruptive it would be easier if your [<a href="https://overcast.fm/+BtuyB6TuU/2823">TS</a>]
00:47:06 ◼ ► customer base camp in your in the middle of a new project [<a href="https://overcast.fm/+BtuyB6TuU/2826">TS</a>]
00:47:10 ◼ ► with a client if it's your first project with this client maybe it's an old-time [<a href="https://overcast.fm/+BtuyB6TuU/2830">TS</a>]
00:47:14 ◼ ► client who notes and it's a seven-month project Nova sudden and months and [<a href="https://overcast.fm/+BtuyB6TuU/2834">TS</a>]
00:47:18 ◼ ► months fives and you've got all these assets in Basecamp minimum five leading [<a href="https://overcast.fm/+BtuyB6TuU/2838">TS</a>]
00:47:22 ◼ ► company says hey you can't use it anymore you gotta learn this new thing [<a href="https://overcast.fm/+BtuyB6TuU/2842">TS</a>]
00:47:25 ◼ ► like that is so disruptive to them it be terrible business for us to do that but [<a href="https://overcast.fm/+BtuyB6TuU/2845">TS</a>]
00:47:30 ◼ ► it'd be easy for us to do that to say no this is the way it is [<a href="https://overcast.fm/+BtuyB6TuU/2850">TS</a>]
00:47:33 ◼ ► you got it you gotta move of course you want this better version of Basecamp why [<a href="https://overcast.fm/+BtuyB6TuU/2853">TS</a>]
00:47:36 ◼ ► wouldn't you want a better version of Basecamp it's so much better but it [<a href="https://overcast.fm/+BtuyB6TuU/2856">TS</a>]
00:47:39 ◼ ► doesn't matter if it's so much better because they're not those aren't the [<a href="https://overcast.fm/+BtuyB6TuU/2859">TS</a>]
00:47:43 ◼ ► qualities that they're concerned about their concern about longevity they're [<a href="https://overcast.fm/+BtuyB6TuU/2863">TS</a>]
00:47:46 ◼ ► concerned about consistency they're concerned about maintaining order [<a href="https://overcast.fm/+BtuyB6TuU/2866">TS</a>]
00:47:50 ◼ ► they're concerned about looking organized to cut to clients you know [<a href="https://overcast.fm/+BtuyB6TuU/2870">TS</a>]
00:47:55 ◼ ► they don't wanna forced air force big changes on their clients these are the [<a href="https://overcast.fm/+BtuyB6TuU/2875">TS</a>]
00:48:00 ◼ ► continuity is very important to them and that's kind of sexy gotta think about [<a href="https://overcast.fm/+BtuyB6TuU/2880">TS</a>]
00:48:03 ◼ ► that stuff too it's not just about the software and what's better matters not [<a href="https://overcast.fm/+BtuyB6TuU/2883">TS</a>]
00:48:07 ◼ ► being right about this maybe this will spur me on her about a better is not a [<a href="https://overcast.fm/+BtuyB6TuU/2887">TS</a>]
00:48:11 ◼ ► quality that matters to a lot of people because time isn't time is a factor as [<a href="https://overcast.fm/+BtuyB6TuU/2891">TS</a>]
00:48:18 ◼ ► better might matter eight months from now to somebody but right now [<a href="https://overcast.fm/+BtuyB6TuU/2898">TS</a>]
00:48:22 ◼ ► matters not what they want they want continuity right now because people are [<a href="https://overcast.fm/+BtuyB6TuU/2902">TS</a>]
00:48:26 ◼ ► different points in a relationship with a client projects so anyway I'm rambling [<a href="https://overcast.fm/+BtuyB6TuU/2906">TS</a>]
00:48:29 ◼ ► well it's almost like you know it's the way that better can mean so many [<a href="https://overcast.fm/+BtuyB6TuU/2909">TS</a>]
00:48:33 ◼ ► different things where maybe objectively this news burden is better software than [<a href="https://overcast.fm/+BtuyB6TuU/2913">TS</a>]
00:48:38 ◼ ► the old version but what better for the customer is the lack of an interruption [<a href="https://overcast.fm/+BtuyB6TuU/2918">TS</a>]
00:48:43 ◼ ► totally right and if you just think about you know our customers base camp [<a href="https://overcast.fm/+BtuyB6TuU/2923">TS</a>]
00:48:49 ◼ ► is important part of their work but it's not what they do for a living in a base [<a href="https://overcast.fm/+BtuyB6TuU/2929">TS</a>]
00:48:53 ◼ ► camp they service clients for a living [<a href="https://overcast.fm/+BtuyB6TuU/2933">TS</a>]
00:48:56 ◼ ► they deliver work to clients for living they take care of clients for living in [<a href="https://overcast.fm/+BtuyB6TuU/2936">TS</a>]
00:48:59 ◼ ► to have us all the sudden jump in the middle of them in their clients say hey [<a href="https://overcast.fm/+BtuyB6TuU/2939">TS</a>]
00:49:03 ◼ ► you gotta learn this new system right now you know you've got a deadline next [<a href="https://overcast.fm/+BtuyB6TuU/2943">TS</a>]
00:49:06 ◼ ► that would just be so arrogant of us to do that and that would be a terrible [<a href="https://overcast.fm/+BtuyB6TuU/2946">TS</a>]
00:49:10 ◼ ► mood so you have to be very thoughtful about that kind of stuff and you have to [<a href="https://overcast.fm/+BtuyB6TuU/2950">TS</a>]
00:49:15 ◼ ► keep in mind it betters now people are always looking for [<a href="https://overcast.fm/+BtuyB6TuU/2955">TS</a>]
00:49:17 ◼ ► yeah let me take a second break here in thank our second sponsor and good [<a href="https://overcast.fm/+BtuyB6TuU/2957">TS</a>]
00:49:24 ◼ ► you know back please i've been talking about it for the last few weeks online [<a href="https://overcast.fm/+BtuyB6TuU/2964">TS</a>]
00:49:28 ◼ ► backup for the Mac $5 a month to native app unlimited on throttle you have big [<a href="https://overcast.fm/+BtuyB6TuU/2968">TS</a>]
00:49:36 ◼ ► external hard drives you can back that up [<a href="https://overcast.fm/+BtuyB6TuU/2976">TS</a>]
00:49:40 ◼ ► how do they do that is a good question I got asked on Twitter how do you do that [<a href="https://overcast.fm/+BtuyB6TuU/2980">TS</a>]
00:49:43 ◼ ► how how can it be that they only charged $5 a month unlimited backup its they [<a href="https://overcast.fm/+BtuyB6TuU/2983">TS</a>]
00:49:48 ◼ ► actually have some blog post using Google about it but it's by on their [<a href="https://overcast.fm/+BtuyB6TuU/2988">TS</a>]
00:49:52 ◼ ► side they found a way to build storage really cheap and another factor they [<a href="https://overcast.fm/+BtuyB6TuU/2992">TS</a>]
00:49:59 ◼ ► don't have for users you can get a free trial you can try it out for two weeks [<a href="https://overcast.fm/+BtuyB6TuU/2999">TS</a>]
00:50:03 ◼ ► no charge and you can see how it works but long-term everybody's a paying [<a href="https://overcast.fm/+BtuyB6TuU/3003">TS</a>]
00:50:08 ◼ ► customer it works great they've been around for a while now they're founded [<a href="https://overcast.fm/+BtuyB6TuU/3008">TS</a>]
00:50:14 ◼ ► by X Apple engineers I always emphasized that because it really shows in the Mac [<a href="https://overcast.fm/+BtuyB6TuU/3014">TS</a>]
00:50:18 ◼ ► software you just install it it's a little System Preference panel you set [<a href="https://overcast.fm/+BtuyB6TuU/3018">TS</a>]
00:50:23 ◼ ► it up and then it just goes it just backs up everything and you can control [<a href="https://overcast.fm/+BtuyB6TuU/3023">TS</a>]
00:50:28 ◼ ► how much of your bandwidth that uses you can set it to be to use as much as it [<a href="https://overcast.fm/+BtuyB6TuU/3028">TS</a>]
00:50:33 ◼ ► can get for like the initial backup when you have a lot of stuff to push and then [<a href="https://overcast.fm/+BtuyB6TuU/3033">TS</a>]
00:50:37 ◼ ► you can dial that down and it's never going to use up all your WiFi bandwidth [<a href="https://overcast.fm/+BtuyB6TuU/3037">TS</a>]
00:50:42 ◼ ► just backing it up because you put a new movie on your hard disk or something [<a href="https://overcast.fm/+BtuyB6TuU/3042">TS</a>]
00:50:45 ◼ ► like that and it just works they have an iOS app that allows you to access and [<a href="https://overcast.fm/+BtuyB6TuU/3045">TS</a>]
00:50:51 ◼ ► share any of the files that you've backed up from your system you can [<a href="https://overcast.fm/+BtuyB6TuU/3051">TS</a>]
00:50:55 ◼ ► restore one file at a time or all of your files easily through their website [<a href="https://overcast.fm/+BtuyB6TuU/3055">TS</a>]
00:51:00 ◼ ► or in the case of some kind of an emergency you can do something even like [<a href="https://overcast.fm/+BtuyB6TuU/3060">TS</a>]
00:51:06 ◼ ► get your entire back up onto a USB hard drive [<a href="https://overcast.fm/+BtuyB6TuU/3066">TS</a>]
00:51:13 ◼ ► and they'll ship it to pay for that $5 a month but it's something like $189 or [<a href="https://overcast.fm/+BtuyB6TuU/3073">TS</a>]
00:51:20 ◼ ► something like that and you can get your backup delivered to you if you're across [<a href="https://overcast.fm/+BtuyB6TuU/3080">TS</a>]
00:51:25 ◼ ► the country around the world in an emergency or you can just download one [<a href="https://overcast.fm/+BtuyB6TuU/3085">TS</a>]
00:51:32 ◼ ► file that you have on your back up anywhere you want rundown Mavericks [<a href="https://overcast.fm/+BtuyB6TuU/3092">TS</a>]
00:51:38 ◼ ► there's no add-ons no gimmicks no additional charges you can try it for [<a href="https://overcast.fm/+BtuyB6TuU/3098">TS</a>]
00:51:42 ◼ ► two weeks free see they like it and then when you sign up it's just $5 a month [<a href="https://overcast.fm/+BtuyB6TuU/3102">TS</a>]
00:51:46 ◼ ► per computer after that and the best part totally automatic once you have [<a href="https://overcast.fm/+BtuyB6TuU/3106">TS</a>]
00:51:51 ◼ ► installed the account you never have to worry about it you just know your stuff [<a href="https://overcast.fm/+BtuyB6TuU/3111">TS</a>]
00:51:56 ◼ ► is backed up which is really the only way a real backup can write your only [<a href="https://overcast.fm/+BtuyB6TuU/3116">TS</a>]
00:52:00 ◼ ► running back up to manually murphy's law says you're going to need it the most [<a href="https://overcast.fm/+BtuyB6TuU/3120">TS</a>]
00:52:03 ◼ ► when you've gone the longest between initiating so go check them out here is [<a href="https://overcast.fm/+BtuyB6TuU/3123">TS</a>]
00:52:08 ◼ ► how you can do it and I know you came from the show but at WWW dot Backblaze [<a href="https://overcast.fm/+BtuyB6TuU/3128">TS</a>]
00:52:13 ◼ ► dot com slash daring fireball and you came from the show so we mention him a [<a href="https://overcast.fm/+BtuyB6TuU/3133">TS</a>]
00:52:22 ◼ ► couple times we've mentioned david that David Hanson how long have you guys been [<a href="https://overcast.fm/+BtuyB6TuU/3142">TS</a>]
00:52:27 ◼ ► working together since I think it's 2001 or two pretty much the whole stretch 37 [<a href="https://overcast.fm/+BtuyB6TuU/3147">TS</a>]
00:52:39 ◼ ► signals existed for a few years before that yes since 99 @ Turner member so [<a href="https://overcast.fm/+BtuyB6TuU/3159">TS</a>]
00:52:44 ◼ ► David David to the prisoners in Basecamp with me but before that I hired him to [<a href="https://overcast.fm/+BtuyB6TuU/3164">TS</a>]
00:52:48 ◼ ► do another project for me which was a web based app to manage your book [<a href="https://overcast.fm/+BtuyB6TuU/3168">TS</a>]
00:52:54 ◼ ► collection that was the first time that we work together and I think that was [<a href="https://overcast.fm/+BtuyB6TuU/3174">TS</a>]
00:52:59 ◼ ► 2001 at some point but he was originally a was in school he was a student at [<a href="https://overcast.fm/+BtuyB6TuU/3179">TS</a>]
00:53:06 ◼ ► Copenhagen Business School and so I only bought like 10 hours a week from him for [<a href="https://overcast.fm/+BtuyB6TuU/3186">TS</a>]
00:53:09 ◼ ► for quite a while and it wasn't until Basecamp launch that he actually became [<a href="https://overcast.fm/+BtuyB6TuU/3189">TS</a>]
00:53:14 ◼ ► an employee and eventually became a partner in the business I remember it is [<a href="https://overcast.fm/+BtuyB6TuU/3194">TS</a>]
00:53:18 ◼ ► I just have to tell this story I remember meeting him [<a href="https://overcast.fm/+BtuyB6TuU/3198">TS</a>]
00:53:21 ◼ ► and I think maybe we knew each other online you know just you know me writing [<a href="https://overcast.fm/+BtuyB6TuU/3201">TS</a>]
00:53:26 ◼ ► during fireball and him contributing to your guy's blog but we met in person in [<a href="https://overcast.fm/+BtuyB6TuU/3206">TS</a>]
00:53:32 ◼ ► San Francisco at the Web 2.0 Summit in 2005 I think I'm almost sure it was when [<a href="https://overcast.fm/+BtuyB6TuU/3212">TS</a>]
00:53:40 ◼ ► I was working at join in and we were demoing we had some web stuff to demo we [<a href="https://overcast.fm/+BtuyB6TuU/3220">TS</a>]
00:53:45 ◼ ► built it on rails and David was there quite sure what he was there but [<a href="https://overcast.fm/+BtuyB6TuU/3225">TS</a>]
00:53:51 ◼ ► something else related in Rails is really really it was new but it was [<a href="https://overcast.fm/+BtuyB6TuU/3231">TS</a>]
00:53:55 ◼ ► really hot in 2005 and we're in San Francisco and it should show I mean web [<a href="https://overcast.fm/+BtuyB6TuU/3235">TS</a>]
00:54:02 ◼ ► to Huntington called web 2.0 me 90 95% of the people there were just fortunate [<a href="https://overcast.fm/+BtuyB6TuU/3242">TS</a>]
00:54:06 ◼ ► as naturally happens a bunch of us who who you know well maybe were full of [<a href="https://overcast.fm/+BtuyB6TuU/3246">TS</a>]
00:54:13 ◼ ► shit in different ways but we were ushered in a different way than a lot of [<a href="https://overcast.fm/+BtuyB6TuU/3253">TS</a>]
00:54:16 ◼ ► the people who were there we needed lunch and was me and David and I don't [<a href="https://overcast.fm/+BtuyB6TuU/3256">TS</a>]
00:54:21 ◼ ► we had a pretty big group as it may be like 10 of us but mostly you know a lot [<a href="https://overcast.fm/+BtuyB6TuU/3261">TS</a>]
00:54:25 ◼ ► of rails engineers people were conrail stuff good group we had a good lunch we [<a href="https://overcast.fm/+BtuyB6TuU/3265">TS</a>]
00:54:30 ◼ ► went to Chevys down on the street it's on their own [<a href="https://overcast.fm/+BtuyB6TuU/3270">TS</a>]
00:54:36 ◼ ► don't you know and and not a great restaurant but it was near the hotel [<a href="https://overcast.fm/+BtuyB6TuU/3276">TS</a>]
00:54:39 ◼ ► where we were and we had to get back and I'm not afraid to admit I've many meals [<a href="https://overcast.fm/+BtuyB6TuU/3279">TS</a>]
00:54:45 ◼ ► that show he's not embarrassed but a David and I i remember we ordered we [<a href="https://overcast.fm/+BtuyB6TuU/3285">TS</a>]
00:54:54 ◼ ► both got the same thing we got the fetus and I don't know that David ever had for [<a href="https://overcast.fm/+BtuyB6TuU/3294">TS</a>]
00:55:00 ◼ ► years before but they sounded good to him and i said i could get chicken fried [<a href="https://overcast.fm/+BtuyB6TuU/3300">TS</a>]
00:55:06 ◼ ► onions peppers guacamole and all this stuff and and [<a href="https://overcast.fm/+BtuyB6TuU/3306">TS</a>]
00:55:11 ◼ ► I'll never forget this and then you know the food comes and as anybody's evening [<a href="https://overcast.fm/+BtuyB6TuU/3311">TS</a>]
00:55:17 ◼ ► tex-mex Mexican chain restaurant like that knows when you get fajitas you get [<a href="https://overcast.fm/+BtuyB6TuU/3317">TS</a>]
00:55:22 ◼ ► like a hot sizzling platter with the meat and vegetables grilled vegetables [<a href="https://overcast.fm/+BtuyB6TuU/3322">TS</a>]
00:55:27 ◼ ► in a separate thing with the tortillas and then little things like here's the [<a href="https://overcast.fm/+BtuyB6TuU/3327">TS</a>]
00:55:32 ◼ ► guacamole here is the salsa here is the cheese and then you get a empty plate [<a href="https://overcast.fm/+BtuyB6TuU/3332">TS</a>]
00:55:37 ◼ ► and then you you make it yourself right and I'm so I just did my food came I [<a href="https://overcast.fm/+BtuyB6TuU/3337">TS</a>]
00:55:41 ◼ ► start making my thing and David just sort of standard and goes why why why do [<a href="https://overcast.fm/+BtuyB6TuU/3341">TS</a>]
00:55:46 ◼ ► I have to do this and I was and I really was and then he just he just answering [<a href="https://overcast.fm/+BtuyB6TuU/3346">TS</a>]
00:55:53 ◼ ► he was just like I don't know anything [<a href="https://overcast.fm/+BtuyB6TuU/3353">TS</a>]
00:55:56 ◼ ► presumably the people in the kitchen here are professional chefs why why am I [<a href="https://overcast.fm/+BtuyB6TuU/3356">TS</a>]
00:56:03 ◼ ► expected to be the one to know the proportions are going to be the best [<a href="https://overcast.fm/+BtuyB6TuU/3363">TS</a>]
00:56:06 ◼ ► shouldn't they have done this for me and I instantly realize I he's writing it's [<a href="https://overcast.fm/+BtuyB6TuU/3366">TS</a>]
00:56:11 ◼ ► what you have to make you you you put these things together he he he says the [<a href="https://overcast.fm/+BtuyB6TuU/3371">TS</a>]
00:56:17 ◼ ► same he says something about burgers he doesn't like construction kit food is [<a href="https://overcast.fm/+BtuyB6TuU/3377">TS</a>]
00:56:22 ◼ ► how he puts it right I think he's changed on that stands for every time I [<a href="https://overcast.fm/+BtuyB6TuU/3382">TS</a>]
00:56:26 ◼ ► construction kit food where you get a burger you know you know it's kind of [<a href="https://overcast.fm/+BtuyB6TuU/3386">TS</a>]
00:56:30 ◼ ► open face because you've got the bun and then you've got the lettuce tomato onion [<a href="https://overcast.fm/+BtuyB6TuU/3390">TS</a>]
00:56:33 ◼ ► like on the inside and you've got that the patio and a left with the bond under [<a href="https://overcast.fm/+BtuyB6TuU/3393">TS</a>]
00:56:38 ◼ ► it and he's like what am i what am I supposed to do i do i what why would I [<a href="https://overcast.fm/+BtuyB6TuU/3398">TS</a>]
00:56:42 ◼ ► make this decision and i think that that while it's sort of a silly anecdote like [<a href="https://overcast.fm/+BtuyB6TuU/3402">TS</a>]
00:56:47 ◼ ► it has a lot to do with how he sees things which is you know convention over [<a href="https://overcast.fm/+BtuyB6TuU/3407">TS</a>]
00:56:53 ◼ ► configuration that that was one of the fundamental tenets of rails which is it [<a href="https://overcast.fm/+BtuyB6TuU/3413">TS</a>]
00:56:58 ◼ ► should just work out of the box I I had made some intelligent decisions for [<a href="https://overcast.fm/+BtuyB6TuU/3418">TS</a>]
00:57:01 ◼ ► other people the way I think they should be made of you can go and change them if [<a href="https://overcast.fm/+BtuyB6TuU/3421">TS</a>]
00:57:05 ◼ ► you want but if you don't change them everything works the way it's supposed [<a href="https://overcast.fm/+BtuyB6TuU/3425">TS</a>]
00:57:07 ◼ ► to and I think that that that mentality where where he's like why would you [<a href="https://overcast.fm/+BtuyB6TuU/3427">TS</a>]
00:57:13 ◼ ► serve the heat is deconstructed or something that makes us wind rails right [<a href="https://overcast.fm/+BtuyB6TuU/3433">TS</a>]
00:57:18 ◼ ► he's like I don't know what's going to taste good and so you know like with [<a href="https://overcast.fm/+BtuyB6TuU/3438">TS</a>]
00:57:21 ◼ ► rails you start anywhere else product you don't have to set up all the full [<a href="https://overcast.fm/+BtuyB6TuU/3441">TS</a>]
00:57:24 ◼ ► yourself you just type I forget the exact command but it's a trail scaffold [<a href="https://overcast.fm/+BtuyB6TuU/3444">TS</a>]
00:57:28 ◼ ► or something like that and you get these scaffold of an empty Rails project and [<a href="https://overcast.fm/+BtuyB6TuU/3448">TS</a>]
00:57:34 ◼ ► here here's where you'll put your CSS files and here is where you'll put your [<a href="https://overcast.fm/+BtuyB6TuU/3454">TS</a>]
00:57:39 ◼ ► image files because we've already figured that this is a logical folder or [<a href="https://overcast.fm/+BtuyB6TuU/3459">TS</a>]
00:57:44 ◼ ► directory set up you don't have to worry about it you can just start making the [<a href="https://overcast.fm/+BtuyB6TuU/3464">TS</a>]
00:57:48 ◼ ► images in putting them in there and start making the style sheets and [<a href="https://overcast.fm/+BtuyB6TuU/3468">TS</a>]
00:57:51 ◼ ► putting them in there and I'll never I just remembered that I just remember [<a href="https://overcast.fm/+BtuyB6TuU/3471">TS</a>]
00:57:56 ◼ ► when he first started I was like what the hell is he talking about [<a href="https://overcast.fm/+BtuyB6TuU/3476">TS</a>]
00:57:58 ◼ ► within 15 seconds I was like yeah this is this is bogus why am i doing it it's [<a href="https://overcast.fm/+BtuyB6TuU/3478">TS</a>]
00:58:04 ◼ ► it's it's one of those things you don't question until someone from the outside [<a href="https://overcast.fm/+BtuyB6TuU/3484">TS</a>]
00:58:09 ◼ ► comes in and questions that you like I never thought about how ridiculous it is [<a href="https://overcast.fm/+BtuyB6TuU/3489">TS</a>]
00:58:13 ◼ ► absolutely right but same time like there's there's another there's another [<a href="https://overcast.fm/+BtuyB6TuU/3493">TS</a>]
00:58:16 ◼ ► angle to it which is getting a bit too deep on the heat is here but there's [<a href="https://overcast.fm/+BtuyB6TuU/3496">TS</a>]
00:58:21 ◼ ► another angle which is which is entertainment and and control and [<a href="https://overcast.fm/+BtuyB6TuU/3501">TS</a>]
00:58:24 ◼ ► sometimes you know sometimes I feel like we've actually made this mistake with [<a href="https://overcast.fm/+BtuyB6TuU/3504">TS</a>]
00:58:28 ◼ ► our products over the years in some cases where we've been a little bit too [<a href="https://overcast.fm/+BtuyB6TuU/3508">TS</a>]
00:58:31 ◼ ► much about convention and we haven't given people a little bit of control [<a href="https://overcast.fm/+BtuyB6TuU/3511">TS</a>]
00:58:37 ◼ ► over their environment people like to have a little better control over their [<a href="https://overcast.fm/+BtuyB6TuU/3517">TS</a>]
00:58:40 ◼ ► environment in terms of what color should this be or tripod milo gonna hear [<a href="https://overcast.fm/+BtuyB6TuU/3520">TS</a>]
00:58:44 ◼ ► things like that and so I think I think he can do you can take it to the extreme [<a href="https://overcast.fm/+BtuyB6TuU/3524">TS</a>]
00:58:48 ◼ ► in the wrong direction as well but anyway there's obviously happy medium is [<a href="https://overcast.fm/+BtuyB6TuU/3528">TS</a>]
00:58:53 ◼ ► the right place you don't overload people with tons of settings and tons of [<a href="https://overcast.fm/+BtuyB6TuU/3533">TS</a>]
00:58:57 ◼ ► options because that's overwhelming and they don't really know what to do but [<a href="https://overcast.fm/+BtuyB6TuU/3537">TS</a>]
00:59:01 ◼ ► sometimes a little bit being to sort of strip back in terms of customization is [<a href="https://overcast.fm/+BtuyB6TuU/3541">TS</a>]
00:59:06 ◼ ► also not a great experience it's kind of a funny thing but I think he does like a [<a href="https://overcast.fm/+BtuyB6TuU/3546">TS</a>]
00:59:11 ◼ ► great day great metaphor for that because it would be just fine if you [<a href="https://overcast.fm/+BtuyB6TuU/3551">TS</a>]
00:59:15 ◼ ► deliver it to me already folded up with everything in it that be just that be [<a href="https://overcast.fm/+BtuyB6TuU/3555">TS</a>]
00:59:19 ◼ ► just great but there's also some people were like I wanna meet mine and I want [<a href="https://overcast.fm/+BtuyB6TuU/3559">TS</a>]
00:59:22 ◼ ► vegetables I don't like peppers and so you [<a href="https://overcast.fm/+BtuyB6TuU/3562">TS</a>]
00:59:24 ◼ ► flexibility you know I don't like walking i dont care thats how it got [<a href="https://overcast.fm/+BtuyB6TuU/3564">TS</a>]
00:59:29 ◼ ► started I'm sure that it got started with you know somebody who was making [<a href="https://overcast.fm/+BtuyB6TuU/3569">TS</a>]
00:59:32 ◼ ► them and then there is you know the guys I want mine without guacamole the other [<a href="https://overcast.fm/+BtuyB6TuU/3572">TS</a>]
00:59:36 ◼ ► guy was like I want I don't want any sour cream yeah that's how it goes and [<a href="https://overcast.fm/+BtuyB6TuU/3576">TS</a>]
00:59:42 ◼ ► then you know there's out in every culture seems like there's a hot [<a href="https://overcast.fm/+BtuyB6TuU/3582">TS</a>]
00:59:45 ◼ ► sizzling plate option like here in Chicago Greektown have the stuff called [<a href="https://overcast.fm/+BtuyB6TuU/3585">TS</a>]
00:59:50 ◼ ► saganaki which is flaming cheese in it comes out on a hot griddle and and and [<a href="https://overcast.fm/+BtuyB6TuU/3590">TS</a>]
00:59:56 ◼ ► the waiter you know he he he takes his or something or whatever some Greek [<a href="https://overcast.fm/+BtuyB6TuU/3596">TS</a>]
01:00:03 ◼ ► liquor and whores and over the top and lights with a matching lights on fire [<a href="https://overcast.fm/+BtuyB6TuU/3603">TS</a>]
01:00:07 ◼ ► like everyone gets that stuff because it's like this hot sizzling plate if you [<a href="https://overcast.fm/+BtuyB6TuU/3607">TS</a>]
01:00:12 ◼ ► go to an Indian restaurant sometimes you get tender chicken it comes out in the [<a href="https://overcast.fm/+BtuyB6TuU/3612">TS</a>]
01:00:15 ◼ ► hot sizzling plate this hot sizzling plate thing is like made its way across [<a href="https://overcast.fm/+BtuyB6TuU/3615">TS</a>]
01:00:18 ◼ ► the world and every culture has Showtime and food I think that's a good thing it [<a href="https://overcast.fm/+BtuyB6TuU/3618">TS</a>]
01:00:23 ◼ ► always scares me a little bit crazy like this hot cast iron disc is placed in [<a href="https://overcast.fm/+BtuyB6TuU/3623">TS</a>]
01:00:30 ◼ ► someone's carrying it with a bunch of other things like that could be [<a href="https://overcast.fm/+BtuyB6TuU/3630">TS</a>]
01:00:33 ◼ ► incredibly tragic if so if that dropped sort of playing with fire for real let [<a href="https://overcast.fm/+BtuyB6TuU/3633">TS</a>]
01:00:42 ◼ ► me just do the third sponsors a good break it actually will lead me into the [<a href="https://overcast.fm/+BtuyB6TuU/3642">TS</a>]
01:00:48 ◼ ► topic posting we close the show out our third sponsors are good friends and [<a href="https://overcast.fm/+BtuyB6TuU/3648">TS</a>]
01:00:52 ◼ ► hover however HOV ER is the best way to buy and manage domain names they have [<a href="https://overcast.fm/+BtuyB6TuU/3652">TS</a>]
01:00:59 ◼ ► great search and search for keywords in the show you the best available options [<a href="https://overcast.fm/+BtuyB6TuU/3659">TS</a>]
01:01:05 ◼ ► everybody knows greeley kind of hard to find good domain names [<a href="https://overcast.fm/+BtuyB6TuU/3665">TS</a>]
01:01:09 ◼ ► lot of them are taken a lot of the best top-level domains their search will help [<a href="https://overcast.fm/+BtuyB6TuU/3669">TS</a>]
01:01:14 ◼ ► you find them clean simple website to mess around the complicated interface [<a href="https://overcast.fm/+BtuyB6TuU/3674">TS</a>]
01:01:18 ◼ ► and if you already have a domain [<a href="https://overcast.fm/+BtuyB6TuU/3678">TS</a>]
01:01:22 ◼ ► they have something I did another service registered somewhere else they [<a href="https://overcast.fm/+BtuyB6TuU/3682">TS</a>]
01:01:27 ◼ ► are not happy with it you'd like to move they have something that they called [<a href="https://overcast.fm/+BtuyB6TuU/3687">TS</a>]
01:01:34 ◼ ► sign up with upper talk to their support and their support staff will just take [<a href="https://overcast.fm/+BtuyB6TuU/3694">TS</a>]
01:01:40 ◼ ► over and they will do all the stuff that needs to be done to get that domain [<a href="https://overcast.fm/+BtuyB6TuU/3700">TS</a>]
01:01:46 ◼ ► transferred for you sounds too good to be true but it really is and it's just [<a href="https://overcast.fm/+BtuyB6TuU/3706">TS</a>]
01:01:51 ◼ ► part of the support that they offer and transferring a domain can be such a pain [<a href="https://overcast.fm/+BtuyB6TuU/3711">TS</a>]
01:01:55 ◼ ► in the ass especially if you don't do it regularly because who's an expert on on [<a href="https://overcast.fm/+BtuyB6TuU/3715">TS</a>]
01:01:59 ◼ ► DNS not me however domain transfer Valley service is just great at no [<a href="https://overcast.fm/+BtuyB6TuU/3719">TS</a>]
01:02:06 ◼ ► additional cost they just want your business as a customer famously [<a href="https://overcast.fm/+BtuyB6TuU/3726">TS</a>]
01:02:11 ◼ ► registering domains domain registrars are are scamming scummy unpleasant [<a href="https://overcast.fm/+BtuyB6TuU/3731">TS</a>]
01:02:19 ◼ ► experience however is the complete opposite they've been around for a long [<a href="https://overcast.fm/+BtuyB6TuU/3739">TS</a>]
01:02:22 ◼ ► time they've been around since the nineties and they're not in it for [<a href="https://overcast.fm/+BtuyB6TuU/3742">TS</a>]
01:02:26 ◼ ► upsells they're not in it for a bunch of scam he adds at the end there's no [<a href="https://overcast.fm/+BtuyB6TuU/3746">TS</a>]
01:02:32 ◼ ► things that you get opted into that you have to double check you know the check [<a href="https://overcast.fm/+BtuyB6TuU/3752">TS</a>]
01:02:38 ◼ ► that the check box isn't the same kind of weird double negative really don't [<a href="https://overcast.fm/+BtuyB6TuU/3758">TS</a>]
01:02:41 ◼ ► know if the check mark you know all sorts it's coming tricks like that other [<a href="https://overcast.fm/+BtuyB6TuU/3761">TS</a>]
01:02:45 ◼ ► reg starts to cover is the complete opposite take a breath of fresh air [<a href="https://overcast.fm/+BtuyB6TuU/3765">TS</a>]
01:02:50 ◼ ► go check out their website and you'll see just how unlike any other registrar [<a href="https://overcast.fm/+BtuyB6TuU/3770">TS</a>]
01:02:56 ◼ ► it looks like they have all sorts of great top-level domains died I owe [<a href="https://overcast.fm/+BtuyB6TuU/3776">TS</a>]
01:03:03 ◼ ► everything all the new stuff they have email stuff if you wanted poster email [<a href="https://overcast.fm/+BtuyB6TuU/3783">TS</a>]
01:03:08 ◼ ► or forward your email you want to use Google Apps for your domain they make [<a href="https://overcast.fm/+BtuyB6TuU/3788">TS</a>]
01:03:12 ◼ ► that super easy they're totally integrated on that you can try thirty [<a href="https://overcast.fm/+BtuyB6TuU/3792">TS</a>]
01:03:16 ◼ ► days of Google Apps on your domain for free just to see if you like it before [<a href="https://overcast.fm/+BtuyB6TuU/3796">TS</a>]
01:03:21 ◼ ► where do you go to find out more easy easy easy go to hover dot com HOV yard [<a href="https://overcast.fm/+BtuyB6TuU/3801">TS</a>]
01:03:28 ◼ ► dot com slash talk show and you don't know you came from the show my thanks to [<a href="https://overcast.fm/+BtuyB6TuU/3808">TS</a>]
01:03:34 ◼ ► them after the show so one of the things you guys did you guys with the name [<a href="https://overcast.fm/+BtuyB6TuU/3814">TS</a>]
01:03:42 ◼ ► change you guys went to you had bad you had Basecamp HQ dot com from back in the [<a href="https://overcast.fm/+BtuyB6TuU/3822">TS</a>]
01:03:50 ◼ ► day when you finally now you have Basecamp dot com without hard work he [<a href="https://overcast.fm/+BtuyB6TuU/3830">TS</a>]
01:03:56 ◼ ► wasn't cheap take it that it was one of those sort of six figure things we had [<a href="https://overcast.fm/+BtuyB6TuU/3836">TS</a>]
01:04:04 ◼ ► to do so we didn't have to do it actually I'd never really felt like [<a href="https://overcast.fm/+BtuyB6TuU/3844">TS</a>]
01:04:07 ◼ ► domains matter that much that's what I was going to ask you know it certainly [<a href="https://overcast.fm/+BtuyB6TuU/3847">TS</a>]
01:04:11 ◼ ► didn't you only changed last week [<a href="https://overcast.fm/+BtuyB6TuU/3851">TS</a>]
01:04:14 ◼ ► know when changed about to change with the new the new base camp wasn't it [<a href="https://overcast.fm/+BtuyB6TuU/3854">TS</a>]
01:04:17 ◼ ► wasn't something that you really paid attention to because of our corporate [<a href="https://overcast.fm/+BtuyB6TuU/3857">TS</a>]
01:04:20 ◼ ► site so those two last week so we want to get Basecamp way back in 2004 we [<a href="https://overcast.fm/+BtuyB6TuU/3860">TS</a>]
01:04:25 ◼ ► couldn't get it so we got his campaign HQ and we felt like who cares it doesn't [<a href="https://overcast.fm/+BtuyB6TuU/3865">TS</a>]
01:04:29 ◼ ► really matter and I think domains are less and less relevant every day that [<a href="https://overcast.fm/+BtuyB6TuU/3869">TS</a>]
01:04:34 ◼ ► goes by because Google is kind of the most important domain Basecamp go to [<a href="https://overcast.fm/+BtuyB6TuU/3874">TS</a>]
01:04:39 ◼ ► google and type base camp and we show up first like that's that's how most people [<a href="https://overcast.fm/+BtuyB6TuU/3879">TS</a>]
01:04:43 ◼ ► get to base camp right so I don't think demeans matter that much but it felt to [<a href="https://overcast.fm/+BtuyB6TuU/3883">TS</a>]
01:04:49 ◼ ► me like it just was one of these irritants I just wanted to gone I went [<a href="https://overcast.fm/+BtuyB6TuU/3889">TS</a>]
01:04:54 ◼ ► to the beach Q parte gone in and I really wanted to Basecamp dot com and so [<a href="https://overcast.fm/+BtuyB6TuU/3894">TS</a>]
01:04:59 ◼ ► we talked to the guy who owned it you know look we have the trademark we could [<a href="https://overcast.fm/+BtuyB6TuU/3899">TS</a>]
01:05:05 ◼ ► have gone after it legal in some way but anytime lawyers involved it is [<a href="https://overcast.fm/+BtuyB6TuU/3905">TS</a>]
01:05:11 ◼ ► unfortunate I'm happy day for me so i'd i'd rather not bring lawyers into [<a href="https://overcast.fm/+BtuyB6TuU/3911">TS</a>]
01:05:16 ◼ ► anything that I actually don't have to and I would I would rather spend more [<a href="https://overcast.fm/+BtuyB6TuU/3916">TS</a>]
01:05:20 ◼ ► money not with a lawyer then then spend money with lawyer so I like her lawyers [<a href="https://overcast.fm/+BtuyB6TuU/3920">TS</a>]
01:05:25 ◼ ► but I have to bring them into things like this so we know [<a href="https://overcast.fm/+BtuyB6TuU/3925">TS</a>]
01:05:28 ◼ ► negotiate this guy for a while and finally he was willing to do to do [<a href="https://overcast.fm/+BtuyB6TuU/3928">TS</a>]
01:05:31 ◼ ► something and and it was a very smooth transfer that point and the other day [<a href="https://overcast.fm/+BtuyB6TuU/3931">TS</a>]
01:05:36 ◼ ► I'm very happy we did it I I don't regret it for a moment I think it's just [<a href="https://overcast.fm/+BtuyB6TuU/3936">TS</a>]
01:05:40 ◼ ► it's better for us especially now they're company mean the same name as [<a href="https://overcast.fm/+BtuyB6TuU/3940">TS</a>]
01:05:43 ◼ ► the product in Basecamp just like one little nagging irritant every night as [<a href="https://overcast.fm/+BtuyB6TuU/3943">TS</a>]
01:05:48 ◼ ► you went to sleep it was it in like you know high-rises is higher as HQ and [<a href="https://overcast.fm/+BtuyB6TuU/3948">TS</a>]
01:05:53 ◼ ► campfires campfire now dot com and backpacks backpack it [<a href="https://overcast.fm/+BtuyB6TuU/3953">TS</a>]
01:05:57 ◼ ► dot com we never ever had our own sure domain it was bugging me and so you know [<a href="https://overcast.fm/+BtuyB6TuU/3957">TS</a>]
01:06:04 ◼ ► fifteen years actually 13 years into it I felt like okay it's time to splurge 13 [<a href="https://overcast.fm/+BtuyB6TuU/3964">TS</a>]
01:06:09 ◼ ► years into it like this is something we do with our office we gotta know we've [<a href="https://overcast.fm/+BtuyB6TuU/3969">TS</a>]
01:06:13 ◼ ► been as you mentioned star of the show we've been sharing office space pretty [<a href="https://overcast.fm/+BtuyB6TuU/3973">TS</a>]
01:06:17 ◼ ► much for our entire existence and then ten years into it [<a href="https://overcast.fm/+BtuyB6TuU/3977">TS</a>]
01:06:20 ◼ ► 11 years into it and it's finally time to spend some money in office I'm so we [<a href="https://overcast.fm/+BtuyB6TuU/3980">TS</a>]
01:06:25 ◼ ► did that and then I feel like now it's finally time to spend some money domain [<a href="https://overcast.fm/+BtuyB6TuU/3985">TS</a>]
01:06:29 ◼ ► so I don't ever recommend anybody spending a ton of money to get a domain [<a href="https://overcast.fm/+BtuyB6TuU/3989">TS</a>]
01:06:33 ◼ ► name in the starting a business it seems like the the worst possible way to spend [<a href="https://overcast.fm/+BtuyB6TuU/3993">TS</a>]
01:06:36 ◼ ► money it's that money should be precious to you and you should hold on to that [<a href="https://overcast.fm/+BtuyB6TuU/3996">TS</a>]
01:06:41 ◼ ► and you're going to need it can be tough when you get started but in a certain [<a href="https://overcast.fm/+BtuyB6TuU/4001">TS</a>]
01:06:45 ◼ ► point if you want to make a luxury spend I think I think it's a nice thing to do [<a href="https://overcast.fm/+BtuyB6TuU/4005">TS</a>]
01:06:50 ◼ ► yeah I think especially with the likes second bunch of top-level domains that [<a href="https://overcast.fm/+BtuyB6TuU/4010">TS</a>]
01:06:59 ◼ ► have come into somewhat widespread use over the last few years the country code [<a href="https://overcast.fm/+BtuyB6TuU/4019">TS</a>]
01:07:03 ◼ ► ones like died so I Q branch with Vesper weed weed we just got . Co's . CEO which [<a href="https://overcast.fm/+BtuyB6TuU/4023">TS</a>]
01:07:12 ◼ ► i think has the advantage popular because it looks like dot com but it's [<a href="https://overcast.fm/+BtuyB6TuU/4032">TS</a>]
01:07:17 ◼ ► widely used enough that it doesn't seem weird anymore [<a href="https://overcast.fm/+BtuyB6TuU/4037">TS</a>]
01:07:21 ◼ ► but we can we got them for you know just the regular 15 bucks that cost to [<a href="https://overcast.fm/+BtuyB6TuU/4041">TS</a>]
01:07:26 ◼ ► register a new domain yeah and look you're not losing sales over that right [<a href="https://overcast.fm/+BtuyB6TuU/4046">TS</a>]
01:07:30 ◼ ► you know it's it's doesn't affect you guys that all people are gonna talk [<a href="https://overcast.fm/+BtuyB6TuU/4050">TS</a>]
01:07:34 ◼ ► about fester because someone's use Vesper they're gonna look at on the App [<a href="https://overcast.fm/+BtuyB6TuU/4054">TS</a>]
01:07:37 ◼ ► Store and I know from the analytics wow people find it they go to Google and [<a href="https://overcast.fm/+BtuyB6TuU/4057">TS</a>]
01:07:41 ◼ ► they type Vesper app yeah there you go and that's where we could we could have [<a href="https://overcast.fm/+BtuyB6TuU/4061">TS</a>]
01:07:47 ◼ ► a domain name that doesn't even have aspirin it and it would you could just [<a href="https://overcast.fm/+BtuyB6TuU/4067">TS</a>]
01:07:51 ◼ ► say like Q branch . Coast / up and people would get there because they go [<a href="https://overcast.fm/+BtuyB6TuU/4071">TS</a>]
01:07:55 ◼ ► from Google yes I yeah it's just it doesn't it doesn't matter but we we just [<a href="https://overcast.fm/+BtuyB6TuU/4075">TS</a>]
01:08:01 ◼ ► we waited long enough it was talking out long enough to get it done so that the [<a href="https://overcast.fm/+BtuyB6TuU/4081">TS</a>]
01:08:07 ◼ ► last time I talked about was a story linked to two day during fireball this [<a href="https://overcast.fm/+BtuyB6TuU/4087">TS</a>]
01:08:11 ◼ ► post by John Bell who used to work at RealNetworks from 2000 to 2005 and if so [<a href="https://overcast.fm/+BtuyB6TuU/4091">TS</a>]
01:08:22 ◼ ► what kind of its a trip down memory lane to like 2002 2005 but like at the time [<a href="https://overcast.fm/+BtuyB6TuU/4102">TS</a>]
01:08:27 ◼ ► real was it's hard to imagine you know it's one of those things where a man [<a href="https://overcast.fm/+BtuyB6TuU/4107">TS</a>]
01:08:32 ◼ ► times change so fast but the time RealPlayer an awful lot of video on the [<a href="https://overcast.fm/+BtuyB6TuU/4112">TS</a>]
01:08:37 ◼ ► web was real player and you had to get this plugin and you know anybody's old [<a href="https://overcast.fm/+BtuyB6TuU/4117">TS</a>]
01:08:43 ◼ ► enough to remember but if you're too young or you have a bad memory it was [<a href="https://overcast.fm/+BtuyB6TuU/4123">TS</a>]
01:08:49 ◼ ► this plugin you'd get for the Mac or Windows in your web browser to play [<a href="https://overcast.fm/+BtuyB6TuU/4129">TS</a>]
01:08:53 ◼ ► proprietary real player audio and video [<a href="https://overcast.fm/+BtuyB6TuU/4133">TS</a>]
01:08:58 ◼ ► and it was such a pain in the ass to get and you'd go to you can get to their [<a href="https://overcast.fm/+BtuyB6TuU/4138">TS</a>]
01:09:02 ◼ ► website but their website they made the link hard to find and they have like a [<a href="https://overcast.fm/+BtuyB6TuU/4142">TS</a>]
01:09:06 ◼ ► paid version they were trying to get you to have and there was a free version but [<a href="https://overcast.fm/+BtuyB6TuU/4146">TS</a>]
01:09:10 ◼ ► it was really hard to find it was like enough that you you would think like [<a href="https://overcast.fm/+BtuyB6TuU/4150">TS</a>]
01:09:15 ◼ ► when you're setting up a computer for your parents and you know I hadn't been [<a href="https://overcast.fm/+BtuyB6TuU/4155">TS</a>]
01:09:18 ◼ ► there in a couple months or you just by yourself a new computer and you know [<a href="https://overcast.fm/+BtuyB6TuU/4158">TS</a>]
01:09:24 ◼ ► wanted to get it installed you would I would think to myself like them I am I [<a href="https://overcast.fm/+BtuyB6TuU/4164">TS</a>]
01:09:29 ◼ ► not my notes i cant find this anymore and then once you had it it was just bad [<a href="https://overcast.fm/+BtuyB6TuU/4169">TS</a>]
01:09:35 ◼ ► software and they're always up selling stuff and John Bell who was there had a [<a href="https://overcast.fm/+BtuyB6TuU/4175">TS</a>]
01:09:41 ◼ ► piece today and he said that it was you know inside the company was everybody [<a href="https://overcast.fm/+BtuyB6TuU/4181">TS</a>]
01:09:45 ◼ ► knew and that they would complain about it and you know everybody can do about [<a href="https://overcast.fm/+BtuyB6TuU/4185">TS</a>]
01:09:51 ◼ ► whatever and but they were well aware of it they knew that people didn't like [<a href="https://overcast.fm/+BtuyB6TuU/4191">TS</a>]
01:09:56 ◼ ► their the plugin we're gonna call they didn't like the website they did they [<a href="https://overcast.fm/+BtuyB6TuU/4196">TS</a>]
01:10:01 ◼ ► resented the whole thing but that one day his manager called him in and took [<a href="https://overcast.fm/+BtuyB6TuU/4201">TS</a>]
01:10:06 ◼ ► him to a whiteboard Andrew this graph was a straight line then had to drop a [<a href="https://overcast.fm/+BtuyB6TuU/4206">TS</a>]
01:10:11 ◼ ► line when backup and he goes this is our revenue here this drop this is where we [<a href="https://overcast.fm/+BtuyB6TuU/4211">TS</a>]
01:10:16 ◼ ► tried to get rid of these tactics we tried to do what you're saying we should [<a href="https://overcast.fm/+BtuyB6TuU/4216">TS</a>]
01:10:20 ◼ ► do and we did the money dried up so what do you think we should do should we do [<a href="https://overcast.fm/+BtuyB6TuU/4220">TS</a>]
01:10:24 ◼ ► that and fire half of our employees or should you know should we keep going and [<a href="https://overcast.fm/+BtuyB6TuU/4224">TS</a>]
01:10:29 ◼ ► I thought you know it's exactly what I assumed was the case but I never heard [<a href="https://overcast.fm/+BtuyB6TuU/4229">TS</a>]
01:10:34 ◼ ► it from anybody who worked there before I just presume they have to know and I [<a href="https://overcast.fm/+BtuyB6TuU/4234">TS</a>]
01:10:38 ◼ ► was like they must somehow painted themselves into a corner where this is [<a href="https://overcast.fm/+BtuyB6TuU/4238">TS</a>]
01:10:41 ◼ ► the only way they're they're keeping the lights on but I to me it's like they're [<a href="https://overcast.fm/+BtuyB6TuU/4241">TS</a>]
01:10:46 ◼ ► there is no good answer to that question at that point because you already you've [<a href="https://overcast.fm/+BtuyB6TuU/4246">TS</a>]
01:10:50 ◼ ► already painted herself in a corner there's no way out [<a href="https://overcast.fm/+BtuyB6TuU/4250">TS</a>]
01:10:54 ◼ ► and that the trick is that you you should never ever find yourself even at [<a href="https://overcast.fm/+BtuyB6TuU/4254">TS</a>]
01:11:00 ◼ ► the beginning even I get the in the early days is one bad decision you [<a href="https://overcast.fm/+BtuyB6TuU/4260">TS</a>]
01:11:04 ◼ ► should never put your users or customers interests in opposition to your [<a href="https://overcast.fm/+BtuyB6TuU/4264">TS</a>]
01:11:10 ◼ ► company's interests yes I love this post I'm glad you liked it up I looked at it [<a href="https://overcast.fm/+BtuyB6TuU/4270">TS</a>]
01:11:16 ◼ ► briefly earlier and i was just kind of reading through it as yours talk as [<a href="https://overcast.fm/+BtuyB6TuU/4276">TS</a>]
01:11:19 ◼ ► you're talking to me this is this is such a fundamental thing because when [<a href="https://overcast.fm/+BtuyB6TuU/4279">TS</a>]
01:11:25 ◼ ► you when you launch in our member RealNetworks and it's amazing how [<a href="https://overcast.fm/+BtuyB6TuU/4285">TS</a>]
01:11:31 ◼ ► dominant they were and then how quickly they went away i mean that was the only [<a href="https://overcast.fm/+BtuyB6TuU/4291">TS</a>]
01:11:35 ◼ ► way to play audio and video basically on the web for many years and a boom gone [<a href="https://overcast.fm/+BtuyB6TuU/4295">TS</a>]
01:11:40 ◼ ► they're gone overnight and I think when you start getting into really [<a href="https://overcast.fm/+BtuyB6TuU/4300">TS</a>]
01:11:46 ◼ ► complicated tricky business models like this this is where you're going to find [<a href="https://overcast.fm/+BtuyB6TuU/4306">TS</a>]
01:11:49 ◼ ► yourself when you know I think the closer you are to business 101 which is [<a href="https://overcast.fm/+BtuyB6TuU/4309">TS</a>]
01:11:56 ◼ ► and charged for it right from the back right from the start just like every [<a href="https://overcast.fm/+BtuyB6TuU/4316">TS</a>]
01:11:59 ◼ ► other business on the planet does the closer you're gonna be 22 having a [<a href="https://overcast.fm/+BtuyB6TuU/4319">TS</a>]
01:12:03 ◼ ► really solid business where where the right thing for you is the right thing [<a href="https://overcast.fm/+BtuyB6TuU/4323">TS</a>]
01:12:07 ◼ ► for the customers but the further away you are from business 101 [<a href="https://overcast.fm/+BtuyB6TuU/4327">TS</a>]
01:12:12 ◼ ► RealNetworks was which was like give stuff away for free [<a href="https://overcast.fm/+BtuyB6TuU/4332">TS</a>]
01:12:15 ◼ ► do some weird stuff hide little links here you know like be annoying like the [<a href="https://overcast.fm/+BtuyB6TuU/4335">TS</a>]
01:12:20 ◼ ► more you do the more you trying more you go in that direction the further partner [<a href="https://overcast.fm/+BtuyB6TuU/4340">TS</a>]
01:12:25 ◼ ► interests are gonna be and and this is something that I've always believed very [<a href="https://overcast.fm/+BtuyB6TuU/4345">TS</a>]
01:12:29 ◼ ► strongly in which is that business is not that complicated unless you make it [<a href="https://overcast.fm/+BtuyB6TuU/4349">TS</a>]
01:12:33 ◼ ► complicated obviously I'm not saying it's easy it's hard to build a [<a href="https://overcast.fm/+BtuyB6TuU/4353">TS</a>]
01:12:37 ◼ ► successful business but fundamentally it's not a complicated thing you make [<a href="https://overcast.fm/+BtuyB6TuU/4357">TS</a>]
01:12:41 ◼ ► something that is worth paying for [<a href="https://overcast.fm/+BtuyB6TuU/4361">TS</a>]
01:12:43 ◼ ► and you sell to people and they get more value out of it and you charge them for [<a href="https://overcast.fm/+BtuyB6TuU/4363">TS</a>]
01:12:47 ◼ ► it like you're in a good position is launching cover your costs you could do [<a href="https://overcast.fm/+BtuyB6TuU/4367">TS</a>]
01:12:50 ◼ ► that forever you're you're in really good spot that's that's what it should [<a href="https://overcast.fm/+BtuyB6TuU/4370">TS</a>]
01:12:53 ◼ ► be about and so here you know base camp now this is something we took we talk [<a href="https://overcast.fm/+BtuyB6TuU/4373">TS</a>]
01:12:58 ◼ ► about time like selling tensely selling high rise or or campfire or [<a href="https://overcast.fm/+BtuyB6TuU/4378">TS</a>]
01:13:03 ◼ ► were assigned to sunset them in a way where only existing customers can use [<a href="https://overcast.fm/+BtuyB6TuU/4383">TS</a>]
01:13:07 ◼ ► them that could have a short-term impact on a revenue in a negative way we're not [<a href="https://overcast.fm/+BtuyB6TuU/4387">TS</a>]
01:13:12 ◼ ► gonna have as much revenue coming in as we did but I've never been one who's [<a href="https://overcast.fm/+BtuyB6TuU/4392">TS</a>]
01:13:16 ◼ ► been interested in maximizing revenue to last you know percentage point I don't [<a href="https://overcast.fm/+BtuyB6TuU/4396">TS</a>]
01:13:20 ◼ ► find that to be an enjoyable experience an interesting one [<a href="https://overcast.fm/+BtuyB6TuU/4400">TS</a>]
01:13:23 ◼ ► I always trying to figure out the right thing to do in a situation if that means [<a href="https://overcast.fm/+BtuyB6TuU/4403">TS</a>]
01:13:28 ◼ ► a little bit less money as long as my expenses are covered everything is ok [<a href="https://overcast.fm/+BtuyB6TuU/4408">TS</a>]
01:13:31 ◼ ► I'm totally fine with that but when you start getting in this situation which is [<a href="https://overcast.fm/+BtuyB6TuU/4411">TS</a>]
01:13:36 ◼ ► like do the right thing and we go out of business [<a href="https://overcast.fm/+BtuyB6TuU/4416">TS</a>]
01:13:40 ◼ ► you're screwed like you said you're screwed you been screwed up for a long [<a href="https://overcast.fm/+BtuyB6TuU/4420">TS</a>]
01:13:43 ◼ ► time and there's very little very little hope you can get out of it unless you [<a href="https://overcast.fm/+BtuyB6TuU/4423">TS</a>]
01:13:46 ◼ ► have a long enough time ahead of you unless you have ten twenty years to [<a href="https://overcast.fm/+BtuyB6TuU/4426">TS</a>]
01:13:50 ◼ ► write that wrong and most companies in that position don't because it funded by [<a href="https://overcast.fm/+BtuyB6TuU/4430">TS</a>]
01:13:54 ◼ ► investors right and that's why the first place they're able to give stuff away [<a href="https://overcast.fm/+BtuyB6TuU/4434">TS</a>]
01:13:58 ◼ ► for free because they didn't have to make money we don't have to make money [<a href="https://overcast.fm/+BtuyB6TuU/4438">TS</a>]
01:14:01 ◼ ► you're not gonna be good at it when it's time to make money and then you're [<a href="https://overcast.fm/+BtuyB6TuU/4441">TS</a>]
01:14:04 ◼ ► screwed so this is a great post I think revenue maximum maximization as a as a [<a href="https://overcast.fm/+BtuyB6TuU/4444">TS</a>]
01:14:13 ◼ ► can often leads to ruin but it leads to ruin ten years down the road maybe [<a href="https://overcast.fm/+BtuyB6TuU/4453">TS</a>]
01:14:20 ◼ ► twenty years down the road but in an office said nobody even remembers the [<a href="https://overcast.fm/+BtuyB6TuU/4460">TS</a>]
01:14:24 ◼ ► decisions that led you there but it just starts you down the path of making [<a href="https://overcast.fm/+BtuyB6TuU/4464">TS</a>]
01:14:29 ◼ ► decisions that pit you against your customers and users and and this happens [<a href="https://overcast.fm/+BtuyB6TuU/4469">TS</a>]
01:14:34 ◼ ► a lot in in public companies may come as a forced to go public because now you [<a href="https://overcast.fm/+BtuyB6TuU/4474">TS</a>]
01:14:39 ◼ ► gotta make quarterly numbers and that's where all the stuff starts to happen in [<a href="https://overcast.fm/+BtuyB6TuU/4479">TS</a>]
01:14:42 ◼ ► gaza I'll give you an example I think for example I would be absolutely [<a href="https://overcast.fm/+BtuyB6TuU/4482">TS</a>]
01:14:48 ◼ ► terrified to be an executive at or to own stock in a cable companies like [<a href="https://overcast.fm/+BtuyB6TuU/4488">TS</a>]
01:14:58 ◼ ► because it's paid Comcast make tons of money and ordered headquartered here in [<a href="https://overcast.fm/+BtuyB6TuU/4498">TS</a>]
01:15:04 ◼ ► Philly David biggest skyscraper in the city and they just announced plans for [<a href="https://overcast.fm/+BtuyB6TuU/4504">TS</a>]
01:15:09 ◼ ► the second biggest skyscraper in the city right next door they they bought [<a href="https://overcast.fm/+BtuyB6TuU/4509">TS</a>]
01:15:16 ◼ ► tons of money but I would I would be terrified to be part of that because [<a href="https://overcast.fm/+BtuyB6TuU/4516">TS</a>]
01:15:23 ◼ ► it's so clear that people hate their cable companies and they resent the [<a href="https://overcast.fm/+BtuyB6TuU/4523">TS</a>]
01:15:28 ◼ ► bills that they pay every month for it and I don't know what you know what the [<a href="https://overcast.fm/+BtuyB6TuU/4528">TS</a>]
01:15:33 ◼ ► path is to monthly cable subscribers collapsing shriveling away or something [<a href="https://overcast.fm/+BtuyB6TuU/4533">TS</a>]
01:15:42 ◼ ► like that and maybe it won't happen I don't know but the fact is that so many [<a href="https://overcast.fm/+BtuyB6TuU/4542">TS</a>]
01:15:46 ◼ ► people wanted to happen to me is terrible I feel again not terrible any [<a href="https://overcast.fm/+BtuyB6TuU/4546">TS</a>]
01:15:52 ◼ ► kind of moral sense but terrible in those type of situations usually end up [<a href="https://overcast.fm/+BtuyB6TuU/4552">TS</a>]
01:15:57 ◼ ► badly at some point that there's that there's also just the morale of [<a href="https://overcast.fm/+BtuyB6TuU/4557">TS</a>]
01:16:02 ◼ ► employees when everybody hates your company it's not a good place to go to [<a href="https://overcast.fm/+BtuyB6TuU/4562">TS</a>]
01:16:08 ◼ ► work and and when when when the morale search the dive and people are motivated [<a href="https://overcast.fm/+BtuyB6TuU/4568">TS</a>]
01:16:14 ◼ ► to to work because everyone hates them in like when customers call upon the [<a href="https://overcast.fm/+BtuyB6TuU/4574">TS</a>]
01:16:17 ◼ ► phone they just you know yell at the Customer Service folks like it's just [<a href="https://overcast.fm/+BtuyB6TuU/4577">TS</a>]
01:16:21 ◼ ► not a pleasant place and and great things don't come from those [<a href="https://overcast.fm/+BtuyB6TuU/4581">TS</a>]
01:16:25 ◼ ► you know i i dont think companies like that are capable over the long term of [<a href="https://overcast.fm/+BtuyB6TuU/4585">TS</a>]
01:16:29 ◼ ► delivering great things when when their employees don't want to be there or are [<a href="https://overcast.fm/+BtuyB6TuU/4589">TS</a>]
01:16:33 ◼ ► ashamed of being there or don't agree with with what they're doing so i think [<a href="https://overcast.fm/+BtuyB6TuU/4593">TS</a>]
01:16:37 ◼ ► is a long term things I mean Comcast I think Comcast made a really smart [<a href="https://overcast.fm/+BtuyB6TuU/4597">TS</a>]
01:16:42 ◼ ► decision back back before cable modems were out you know they were just [<a href="https://overcast.fm/+BtuyB6TuU/4602">TS</a>]
01:16:47 ◼ ► basically cable provider a TV cable TV provider and that they stuck with that [<a href="https://overcast.fm/+BtuyB6TuU/4607">TS</a>]
01:16:52 ◼ ► they'd be dead but since they own the pipe into your house and since they [<a href="https://overcast.fm/+BtuyB6TuU/4612">TS</a>]
01:16:57 ◼ ► provide the connectivity that drives all these other things they probably much [<a href="https://overcast.fm/+BtuyB6TuU/4617">TS</a>]
01:17:02 ◼ ► longer runway than they would have so that was smart but you're right I mean [<a href="https://overcast.fm/+BtuyB6TuU/4622">TS</a>]
01:17:05 ◼ ► you get your cable bill I got in fact I was just how I don't have cable TV at [<a href="https://overcast.fm/+BtuyB6TuU/4625">TS</a>]
01:17:11 ◼ ► home and i was thinkin about gettin exam one to watch the Bulls and I can only [<a href="https://overcast.fm/+BtuyB6TuU/4631">TS</a>]
01:17:15 ◼ ► watch some of the choose some of the games on local WGN TV so your reason I [<a href="https://overcast.fm/+BtuyB6TuU/4635">TS</a>]
01:17:20 ◼ ► wanna get cable is for live sports that is the only reason I wanna get cable and [<a href="https://overcast.fm/+BtuyB6TuU/4640">TS</a>]
01:17:25 ◼ ► I have a feeling that I'm not alone there I think a lot of people just get [<a href="https://overcast.fm/+BtuyB6TuU/4645">TS</a>]
01:17:28 ◼ ► cable for live sports and then ok so i didnt i didnt do it because it was just [<a href="https://overcast.fm/+BtuyB6TuU/4648">TS</a>]
01:17:35 ◼ ► it seems so expensive just to watch Live Sports for me was one team so I didn't [<a href="https://overcast.fm/+BtuyB6TuU/4655">TS</a>]
01:17:41 ◼ ► do it and then start looking into some other options like what else could I do [<a href="https://overcast.fm/+BtuyB6TuU/4661">TS</a>]
01:17:43 ◼ ► and I i've landed on NBA game time or whatever it's called where you can buy [<a href="https://overcast.fm/+BtuyB6TuU/4663">TS</a>]
01:17:49 ◼ ► packaged and watch eighteens lives or on your computer or iPad or iPhone so I [<a href="https://overcast.fm/+BtuyB6TuU/4669">TS</a>]
01:17:56 ◼ ► sign up for that but I find out that I can't get the Bulls because it's a local [<a href="https://overcast.fm/+BtuyB6TuU/4676">TS</a>]
01:18:00 ◼ ► blackout and I'm just like all these all these rules you know this is gonna come [<a href="https://overcast.fm/+BtuyB6TuU/4680">TS</a>]
01:18:05 ◼ ► crumbling down there is no way you can maintain this mode with these tiny [<a href="https://overcast.fm/+BtuyB6TuU/4685">TS</a>]
01:18:09 ◼ ► exception rules it's gonna turn in the moment that turns I would I would look [<a href="https://overcast.fm/+BtuyB6TuU/4689">TS</a>]
01:18:15 ◼ ► I would not want to be sure you know the baseballs exactly like that where an MLB [<a href="https://overcast.fm/+BtuyB6TuU/4695">TS</a>]
01:18:21 ◼ ► as great-great-great I mean I just cutting edge and the NBA is hot on their [<a href="https://overcast.fm/+BtuyB6TuU/4701">TS</a>]
01:18:27 ◼ ► heels maybe the second most involved pro network with the internet and delivering [<a href="https://overcast.fm/+BtuyB6TuU/4707">TS</a>]
01:18:31 ◼ ► stuff but it it works out super great for me as a Yankees fan living in [<a href="https://overcast.fm/+BtuyB6TuU/4711">TS</a>]
01:18:37 ◼ ► Philadelphia but you can't I couldn't watch the Phillies and you know I go to [<a href="https://overcast.fm/+BtuyB6TuU/4717">TS</a>]
01:18:41 ◼ ► dinner couple times a year and I was there last year and I'm so used to being [<a href="https://overcast.fm/+BtuyB6TuU/4721">TS</a>]
01:18:46 ◼ ► able to watch the Yankees on my iPhone or iPad [<a href="https://overcast.fm/+BtuyB6TuU/4726">TS</a>]
01:18:50 ◼ ► and it stopped working and I I was so confused it's the blackout I'm actually [<a href="https://overcast.fm/+BtuyB6TuU/4730">TS</a>]
01:18:55 ◼ ► now that I'm in New York I can't do this thing which is awesome and which is just [<a href="https://overcast.fm/+BtuyB6TuU/4735">TS</a>]
01:18:59 ◼ ► a totally arbitrary you know make some technical sense rule and it you know [<a href="https://overcast.fm/+BtuyB6TuU/4739">TS</a>]
01:19:06 ◼ ► anything like that where you're pushing people and you can do things like sign [<a href="https://overcast.fm/+BtuyB6TuU/4746">TS</a>]
01:19:09 ◼ ► up for like a VPN type thing yeah you read director Internet traffic through [<a href="https://overcast.fm/+BtuyB6TuU/4749">TS</a>]
01:19:15 ◼ ► you know make it look like you're in Florida or somewhere else and then you [<a href="https://overcast.fm/+BtuyB6TuU/4755">TS</a>]
01:19:20 ◼ ► can do it just doesn't end up well if you're asking your customers to do so or [<a href="https://overcast.fm/+BtuyB6TuU/4760">TS</a>]
01:19:27 ◼ ► not encouraging but if the rules are set up make your customers want to do stuff [<a href="https://overcast.fm/+BtuyB6TuU/4767">TS</a>]
01:19:34 ◼ ► like that you just don't think it's sustainable and I think this comes full [<a href="https://overcast.fm/+BtuyB6TuU/4774">TS</a>]
01:19:40 ◼ ► circle because this comes back to the reason why a lot of people in big [<a href="https://overcast.fm/+BtuyB6TuU/4780">TS</a>]
01:19:45 ◼ ► organizations you something like base camp they're not actually allowed to but [<a href="https://overcast.fm/+BtuyB6TuU/4785">TS</a>]
01:19:49 ◼ ► they do because what they're told they have to do doesn't work and so people do [<a href="https://overcast.fm/+BtuyB6TuU/4789">TS</a>]
01:19:54 ◼ ► hacker on systems take to get into two to be able to use something that they're [<a href="https://overcast.fm/+BtuyB6TuU/4794">TS</a>]
01:19:59 ◼ ► not technically permitted to use but they want to use and and I think like [<a href="https://overcast.fm/+BtuyB6TuU/4799">TS</a>]
01:20:03 ◼ ► you said something for piano or having a friend you live somewhere else you know [<a href="https://overcast.fm/+BtuyB6TuU/4803">TS</a>]
01:20:07 ◼ ► sign up for you in some way like HBO Go people do this all the time with HBO Go [<a href="https://overcast.fm/+BtuyB6TuU/4807">TS</a>]
01:20:11 ◼ ► right they they they use a friends login who has cables I can go another good [<a href="https://overcast.fm/+BtuyB6TuU/4811">TS</a>]
01:20:16 ◼ ► example I wanna watch HBO I love HBO I can't watch HBO because most importantly [<a href="https://overcast.fm/+BtuyB6TuU/4816">TS</a>]
01:20:22 ◼ ► and most importantly though you want to pay for HBO right you're not you're not [<a href="https://overcast.fm/+BtuyB6TuU/4822">TS</a>]
01:20:27 ◼ ► saying I want to get it for free [<a href="https://overcast.fm/+BtuyB6TuU/4827">TS</a>]
01:20:30 ◼ ► you're saying I would love to pay for HBO and I'm be happy to pay a hundred [<a href="https://overcast.fm/+BtuyB6TuU/4830">TS</a>]
01:20:35 ◼ ► bucks a seasoned hundred fifty bucks of season two and about this season of the [<a href="https://overcast.fm/+BtuyB6TuU/4835">TS</a>]
01:20:39 ◼ ► MBA to watch the Bulls I would be do that in a moment in fact I was signing [<a href="https://overcast.fm/+BtuyB6TuU/4839">TS</a>]
01:20:43 ◼ ► up for four NBA season pass wherever it's called it's like a hundred and [<a href="https://overcast.fm/+BtuyB6TuU/4843">TS</a>]
01:20:47 ◼ ► thirty bucks or whatever it is and I was so glad that I could buy [<a href="https://overcast.fm/+BtuyB6TuU/4847">TS</a>]
01:20:52 ◼ ► my balls viewing I was like so pumped and then I find out that I can't because [<a href="https://overcast.fm/+BtuyB6TuU/4852">TS</a>]
01:20:56 ◼ ► I'm chicago market of course I want to watch the Bulls I'm in Chicago like what [<a href="https://overcast.fm/+BtuyB6TuU/4856">TS</a>]
01:21:01 ◼ ► a weird setup that I can't watch my home team it's such a bus system so whenever [<a href="https://overcast.fm/+BtuyB6TuU/4861">TS</a>]
01:21:07 ◼ ► I see things like that out there it's so obvious that those those institutions [<a href="https://overcast.fm/+BtuyB6TuU/4867">TS</a>]
01:21:11 ◼ ► are are hanging on for dear life and who knows when they come crumbling down for [<a href="https://overcast.fm/+BtuyB6TuU/4871">TS</a>]
01:21:14 ◼ ► something to happen right so like MLB I know that they've had in there is about [<a href="https://overcast.fm/+BtuyB6TuU/4874">TS</a>]
01:21:18 ◼ ► the same price I think it's hundred and twenty bucks some somewhere around there [<a href="https://overcast.fm/+BtuyB6TuU/4878">TS</a>]
01:21:22 ◼ ► per season again and they've had year-over-year growth for years and [<a href="https://overcast.fm/+BtuyB6TuU/4882">TS</a>]
01:21:27 ◼ ► years and years and they started even before mobile stuff where you had to use [<a href="https://overcast.fm/+BtuyB6TuU/4887">TS</a>]
01:21:30 ◼ ► flash on a website to do it but every year there it's grown and thats people [<a href="https://overcast.fm/+BtuyB6TuU/4890">TS</a>]
01:21:35 ◼ ► who are signing up for $100 subscription rate which is a ton you know and yeah [<a href="https://overcast.fm/+BtuyB6TuU/4895">TS</a>]
01:21:39 ◼ ► everybody says it's free it's ever gonna work people you know [<a href="https://overcast.fm/+BtuyB6TuU/4899">TS</a>]
01:21:44 ◼ ► year-over-year growth hundred dollars per season and it's all of that is [<a href="https://overcast.fm/+BtuyB6TuU/4904">TS</a>]
01:21:49 ◼ ► without anybody getting their local team which has got to be 95% of the people [<a href="https://overcast.fm/+BtuyB6TuU/4909">TS</a>]
01:21:56 ◼ ► can you even imagine how many people would sign up for it paid $100 if they [<a href="https://overcast.fm/+BtuyB6TuU/4916">TS</a>]
01:22:01 ◼ ► can watch their local team and one of the great things that I think makes [<a href="https://overcast.fm/+BtuyB6TuU/4921">TS</a>]
01:22:06 ◼ ► sports a sustainable long-term business is that if anything stuff like Twitter [<a href="https://overcast.fm/+BtuyB6TuU/4926">TS</a>]
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01:22:17 ◼ ► anyway here live because yesterdays game today's game it means your gonna be [<a href="https://overcast.fm/+BtuyB6TuU/4937">TS</a>]
01:22:23 ◼ ► there during the commercial breaks right if you're watching live those are [<a href="https://overcast.fm/+BtuyB6TuU/4943">TS</a>]
01:22:28 ◼ ► commercial breaks that people are are gonna skip over right I don't I almost [<a href="https://overcast.fm/+BtuyB6TuU/4948">TS</a>]
01:22:33 ◼ ► never watch commercial I don't want that much commercial TV but when I do it on [<a href="https://overcast.fm/+BtuyB6TuU/4953">TS</a>]
01:22:37 ◼ ► TiVo and the commercials get forward it but I'm 1 I'm watching sports the [<a href="https://overcast.fm/+BtuyB6TuU/4957">TS</a>]
01:22:41 ◼ ► commercials played some cod up cuz i dont wanna be behind cuz I have my [<a href="https://overcast.fm/+BtuyB6TuU/4961">TS</a>]
01:22:44 ◼ ► Twitter OpenID and get spoiled Tony spot on and then also I know and they're also [<a href="https://overcast.fm/+BtuyB6TuU/4964">TS</a>]
01:22:53 ◼ ► talking about fans and so fans are are are fired up and like I was truly was so [<a href="https://overcast.fm/+BtuyB6TuU/4973">TS</a>]
01:23:02 ◼ ► excited to spend $130 with the NBA I was like wow I can do this I can watch the [<a href="https://overcast.fm/+BtuyB6TuU/4982">TS</a>]
01:23:08 ◼ ► Bulls on my iPad killer I'm in I am so in an hour so I get there and and its [<a href="https://overcast.fm/+BtuyB6TuU/4988">TS</a>]
01:23:13 ◼ ► base like you know face and hand like no you can't and then I was I was somebody [<a href="https://overcast.fm/+BtuyB6TuU/4993">TS</a>]
01:23:18 ◼ ► who they had sold hundred and thirty bucks in on Sunday tell me know that is [<a href="https://overcast.fm/+BtuyB6TuU/4998">TS</a>]
01:23:24 ◼ ► a moment where you actually get a stop at a company it's not a moment like oh [<a href="https://overcast.fm/+BtuyB6TuU/5004">TS</a>]
01:23:27 ◼ ► man that's too bad you actually are pissed off and companies are pissing off [<a href="https://overcast.fm/+BtuyB6TuU/5007">TS</a>]
01:23:33 ◼ ► people who have money to spend it [<a href="https://overcast.fm/+BtuyB6TuU/5013">TS</a>]
01:23:35 ◼ ► you can see things are just breaking down there and that was really bummed me [<a href="https://overcast.fm/+BtuyB6TuU/5015">TS</a>]
01:23:39 ◼ ► out so I'm so I'm like I was pissed at a company that I want to give a hundred [<a href="https://overcast.fm/+BtuyB6TuU/5019">TS</a>]
01:23:44 ◼ ► and thirty bucks normally I'm not pissed at a company I want to buy something [<a href="https://overcast.fm/+BtuyB6TuU/5024">TS</a>]
01:23:47 ◼ ► from I'm excited about the company [<a href="https://overcast.fm/+BtuyB6TuU/5027">TS</a>]
01:23:50 ◼ ► the way in a way I see it as a like I said that I I just see it is inevitable [<a href="https://overcast.fm/+BtuyB6TuU/5030">TS</a>]
01:23:54 ◼ ► that it's gonna crumble is that if you don't have your customers and users [<a href="https://overcast.fm/+BtuyB6TuU/5034">TS</a>]
01:23:59 ◼ ► behind you and and their enthusiasm in their loyalty you've you're creating an [<a href="https://overcast.fm/+BtuyB6TuU/5039">TS</a>]
01:24:05 ◼ ► opportunity and maybe the technology doesn't exist but technology in a new [<a href="https://overcast.fm/+BtuyB6TuU/5045">TS</a>]
01:24:10 ◼ ► technology has the whole point of you know everything we do and talk about [<a href="https://overcast.fm/+BtuyB6TuU/5050">TS</a>]
01:24:14 ◼ ► it's coming and you're you're creating opportunities for potential disruptors [<a href="https://overcast.fm/+BtuyB6TuU/5054">TS</a>]
01:24:23 ◼ ► in the future it's gonna happen to me of course the tricky thing they're right is [<a href="https://overcast.fm/+BtuyB6TuU/5063">TS</a>]
01:24:27 ◼ ► is licensing and but but but still like at one point somewhere in the future [<a href="https://overcast.fm/+BtuyB6TuU/5067">TS</a>]
01:24:32 ◼ ► this is gonna get worked out clearly it's clearly getting it worked out it's [<a href="https://overcast.fm/+BtuyB6TuU/5072">TS</a>]
01:24:36 ◼ ► gonna be a new company is able to do something no one's done before and it's [<a href="https://overcast.fm/+BtuyB6TuU/5076">TS</a>]
01:24:39 ◼ ► probably not gonna be Comcast right well and the big thing like you said they own [<a href="https://overcast.fm/+BtuyB6TuU/5079">TS</a>]
01:24:44 ◼ ► the pipe here's the here's the thing that could happen [<a href="https://overcast.fm/+BtuyB6TuU/5084">TS</a>]
01:24:47 ◼ ► LTE is already it's not as fast as I can but LTE is pretty fast now the big [<a href="https://overcast.fm/+BtuyB6TuU/5087">TS</a>]
01:24:53 ◼ ► problem with LTE as it stands now is everybody's got data caps [<a href="https://overcast.fm/+BtuyB6TuU/5093">TS</a>]
01:24:57 ◼ ► almost impossible to get an unlimited Lt [<a href="https://overcast.fm/+BtuyB6TuU/5097">TS</a>]
01:25:01 ◼ ► by you know five years ago we're all using iPhones I mean this stuff moves [<a href="https://overcast.fm/+BtuyB6TuU/5101">TS</a>]
01:25:12 ◼ ► cellular wireless networking will be in just five years five more yrs you know [<a href="https://overcast.fm/+BtuyB6TuU/5112">TS</a>]
01:25:18 ◼ ► maybe it's still LTE but the limit is 20 times higher or maybe it's something a [<a href="https://overcast.fm/+BtuyB6TuU/5118">TS</a>]
01:25:24 ◼ ► generation ahead of LTE and it's faster than cable and they can't keep up [<a href="https://overcast.fm/+BtuyB6TuU/5124">TS</a>]
01:25:28 ◼ ► because the cable is a literal copper pipe underneath the streets of the city [<a href="https://overcast.fm/+BtuyB6TuU/5128">TS</a>]
01:25:33 ◼ ► that they can't just dig up old ones like yeah you know it may be impossible [<a href="https://overcast.fm/+BtuyB6TuU/5133">TS</a>]
01:25:38 ◼ ► for someone else to get a physical pipe in the house like like what the cable [<a href="https://overcast.fm/+BtuyB6TuU/5138">TS</a>]
01:25:42 ◼ ► monopolies have but I don't know something Wireless seems to me like [<a href="https://overcast.fm/+BtuyB6TuU/5142">TS</a>]
01:25:47 ◼ ► would be crazy to me of ten years from now we don't have something Wireless [<a href="https://overcast.fm/+BtuyB6TuU/5147">TS</a>]
01:25:51 ◼ ► that could replace cable totally agree and I mean comcast will probably try by [<a href="https://overcast.fm/+BtuyB6TuU/5151">TS</a>]
01:25:55 ◼ ► that company it's funny I have a farmhouse up in Wisconsin about three [<a href="https://overcast.fm/+BtuyB6TuU/5155">TS</a>]
01:25:59 ◼ ► hours from Chicago and there's no internet access up there for me because [<a href="https://overcast.fm/+BtuyB6TuU/5159">TS</a>]
01:26:03 ◼ ► I'm sort of in a valley and I don't have mine of so there's no cable internet [<a href="https://overcast.fm/+BtuyB6TuU/5163">TS</a>]
01:26:08 ◼ ► there's some line of sight options but I can't get to the valley in the line of [<a href="https://overcast.fm/+BtuyB6TuU/5168">TS</a>]
01:26:14 ◼ ► sight there is huge satellite which is really terrible and slow [<a href="https://overcast.fm/+BtuyB6TuU/5174">TS</a>]
01:26:19 ◼ ► and then there's dial-up which is really bad and the only option I had at the [<a href="https://overcast.fm/+BtuyB6TuU/5179">TS</a>]
01:26:23 ◼ ► time this is about three years ago was was actually getting a T one line which [<a href="https://overcast.fm/+BtuyB6TuU/5183">TS</a>]
01:26:28 ◼ ► is physically bringing US Circuit a phone line to your place that only used [<a href="https://overcast.fm/+BtuyB6TuU/5188">TS</a>]
01:26:35 ◼ ► 28031 line in I did it for a while because I needed internet access cuz I [<a href="https://overcast.fm/+BtuyB6TuU/5195">TS</a>]
01:26:40 ◼ ► told myself and I'm up there I might work order it was right so I did this [<a href="https://overcast.fm/+BtuyB6TuU/5200">TS</a>]
01:26:43 ◼ ► for a while and then Verizon comes around and offers 3G like it's kind of a [<a href="https://overcast.fm/+BtuyB6TuU/5203">TS</a>]
01:26:49 ◼ ► remote location but they added some some 3G towers along the highway and boom [<a href="https://overcast.fm/+BtuyB6TuU/5209">TS</a>]
01:26:54 ◼ ► like 3G speed was actually better than the T one it was like you know fifty [<a href="https://overcast.fm/+BtuyB6TuU/5214">TS</a>]
01:26:58 ◼ ► bucks a month enemy fire whatever they're called and immediately like 600 [<a href="https://overcast.fm/+BtuyB6TuU/5218">TS</a>]
01:27:03 ◼ ► bucks no I cancel 50 bucks a month now and now they have 4G LTE there which is [<a href="https://overcast.fm/+BtuyB6TuU/5223">TS</a>]
01:27:09 ◼ ► about the same price and you know like 10 x faster than 3G or whatever it is [<a href="https://overcast.fm/+BtuyB6TuU/5229">TS</a>]
01:27:13 ◼ ► and it's just a matter of three years and I went from spending $600 [<a href="https://overcast.fm/+BtuyB6TuU/5233">TS</a>]
01:27:18 ◼ ► to to be excited to spend $50 a month to have this service so things that things [<a href="https://overcast.fm/+BtuyB6TuU/5238">TS</a>]
01:27:23 ◼ ► are changing obviously rapidly in the companies that are set up to fall are [<a href="https://overcast.fm/+BtuyB6TuU/5243">TS</a>]
01:27:28 ◼ ► the ones that really pissed customers off and they just they're just holding [<a href="https://overcast.fm/+BtuyB6TuU/5248">TS</a>]
01:27:32 ◼ ► on to their just there just almost stockpiling money through fees in [<a href="https://overcast.fm/+BtuyB6TuU/5252">TS</a>]
01:27:36 ◼ ► annoyance is because I think they have like they're gonna need that down the [<a href="https://overcast.fm/+BtuyB6TuU/5256">TS</a>]
01:27:40 ◼ ► yeah totally yeah I thought you'd agree and I do it do it it's a bummer it's a [<a href="https://overcast.fm/+BtuyB6TuU/5260">TS</a>]
01:27:48 ◼ ► bummer that's it that's a savings but it's it's it's also kind of exciting [<a href="https://overcast.fm/+BtuyB6TuU/5268">TS</a>]
01:27:51 ◼ ► because these are the moments when do things happen if things don't happen [<a href="https://overcast.fm/+BtuyB6TuU/5271">TS</a>]
01:27:57 ◼ ► creating things don't happen everyone's content you know there has to be [<a href="https://overcast.fm/+BtuyB6TuU/5277">TS</a>]
01:28:00 ◼ ► struggle people have to be upset with something there has to be injustice in [<a href="https://overcast.fm/+BtuyB6TuU/5280">TS</a>]
01:28:04 ◼ ► some way that someone just has to be pissed enough for them to come up with a [<a href="https://overcast.fm/+BtuyB6TuU/5284">TS</a>]
01:28:07 ◼ ► brand new audience oh yeah these moments are actually exciting for me because [<a href="https://overcast.fm/+BtuyB6TuU/5287">TS</a>]
01:28:10 ◼ ► these are the times I know something great's gonna be here in three years [<a href="https://overcast.fm/+BtuyB6TuU/5290">TS</a>]
01:28:13 ◼ ► unhappy customers are a great opportunity certainly like you said [<a href="https://overcast.fm/+BtuyB6TuU/5293">TS</a>]
01:28:19 ◼ ► business sometimes it's not that complicated [<a href="https://overcast.fm/+BtuyB6TuU/5299">TS</a>]
01:28:21 ◼ ► make something make something that's fair fairly priced that works well [<a href="https://overcast.fm/+BtuyB6TuU/5301">TS</a>]
01:28:25 ◼ ► that's clear I mean you know it's it's not it's [<a href="https://overcast.fm/+BtuyB6TuU/5305">TS</a>]
01:28:29 ◼ ► it's hard still to be in business but it doesn't have to be anywhere near as hard [<a href="https://overcast.fm/+BtuyB6TuU/5309">TS</a>]
01:28:33 ◼ ► as people make it to be with all these fancy Street strange business models [<a href="https://overcast.fm/+BtuyB6TuU/5313">TS</a>]
01:28:36 ◼ ► that they're going to figure out down the road you don't have to figure things [<a href="https://overcast.fm/+BtuyB6TuU/5316">TS</a>]
01:28:39 ◼ ► out on the road it's it's not complicated sell something that you make [<a href="https://overcast.fm/+BtuyB6TuU/5319">TS</a>]
01:28:43 ◼ ► people buy food every day to buy clothes everyday by transportation people are [<a href="https://overcast.fm/+BtuyB6TuU/5323">TS</a>]
01:28:46 ◼ ► used to buying things and and that's what that's how they that's how they [<a href="https://overcast.fm/+BtuyB6TuU/5326">TS</a>]
01:28:51 ◼ ► exist and to to to say that that that model doesn't work doesn't make any [<a href="https://overcast.fm/+BtuyB6TuU/5331">TS</a>]
01:28:55 ◼ ► sense to me I think it actually works great show [<a href="https://overcast.fm/+BtuyB6TuU/5335">TS</a>]
01:28:59 ◼ ► thank you for being here Jason Basecamp dot com is the company and product and [<a href="https://overcast.fm/+BtuyB6TuU/5339">TS</a>]
01:29:06 ◼ ► the new website for the blog is I believe from wrong signal the noise dot [<a href="https://overcast.fm/+BtuyB6TuU/5346">TS</a>]
01:29:14 ◼ ► com sorry but if you just do it we said and Google signal signal vs noise blog [<a href="https://overcast.fm/+BtuyB6TuU/5354">TS</a>]
01:29:20 ◼ ► you'll find it in fact great example we try to get signal vs noise dot com taken [<a href="https://overcast.fm/+BtuyB6TuU/5360">TS</a>]