00:00:00 ◼ ► so Glenn Fleishman welcome to the toxin thanks for having me on I so let's just [<a href="https://overcast.fm/+Btux-_ofU/0">TS</a>]
00:00:04 ◼ ► run down the ball is your guide the near two-year I think and I think this is new [<a href="https://overcast.fm/+Btux-_ofU/4">TS</a>]
00:00:10 ◼ ► since the last time you were on this does show is that I think that you're [<a href="https://overcast.fm/+Btux-_ofU/10">TS</a>]
00:00:15 ◼ ► now the owner publisher editor or not editor I'm not sure about that [<a href="https://overcast.fm/+Btux-_ofU/15">TS</a>]
00:00:20 ◼ ► of the the magazine I'm everything on the bottle washer yeah I think I was on [<a href="https://overcast.fm/+Btux-_ofU/20">TS</a>]
00:00:25 ◼ ► just before mark when I did the dealer few months before it was a good that was [<a href="https://overcast.fm/+Btux-_ofU/25">TS</a>]
00:00:31 ◼ ► actually think after I came on as editor yellow Marco sold everything except his [<a href="https://overcast.fm/+Btux-_ofU/31">TS</a>]
00:00:37 ◼ ► dog and children sparkles and judy was very funny time but yeah it's logical [<a href="https://overcast.fm/+Btux-_ofU/37">TS</a>]
00:00:44 ◼ ► units I love doing this and and mark as a programmer and the cycle is really [<a href="https://overcast.fm/+Btux-_ofU/44">TS</a>]
00:00:51 ◼ ► differ between being a programmer in a publisher and I think the timing is [<a href="https://overcast.fm/+Btux-_ofU/51">TS</a>]
00:00:54 ◼ ► great when he was ready to move on with his new endeavors do not know your [<a href="https://overcast.fm/+Btux-_ofU/54">TS</a>]
00:00:58 ◼ ► secret podcast thing but anyway you running an entire magazine a weekly [<a href="https://overcast.fm/+Btux-_ofU/58">TS</a>]
00:01:09 ◼ ► biweekly one of those words that can mean two different things [<a href="https://overcast.fm/+Btux-_ofU/69">TS</a>]
00:01:13 ◼ ► yes I can you quick and you will perennial which means every year in [<a href="https://overcast.fm/+Btux-_ofU/73">TS</a>]
00:01:17 ◼ ► which means that only wants they both mean every year and an annual plant that [<a href="https://overcast.fm/+Btux-_ofU/77">TS</a>]
00:01:24 ◼ ► is the plan annual implants I guess the thing is it only comes out once an [<a href="https://overcast.fm/+Btux-_ofU/84">TS</a>]
00:01:29 ◼ ► appreciable bloom again every year it it's it's it's language language is [<a href="https://overcast.fm/+Btux-_ofU/89">TS</a>]
00:01:34 ◼ ► probably a biweekly doesn't have any weekly monthly bi-monthly can mean twice [<a href="https://overcast.fm/+Btux-_ofU/94">TS</a>]
00:01:40 ◼ ► a month or every two months the languages of all three most people say [<a href="https://overcast.fm/+Btux-_ofU/100">TS</a>]
00:01:44 ◼ ► semi monthly or twice a month by month means every other month but yeah it's [<a href="https://overcast.fm/+Btux-_ofU/104">TS</a>]
00:01:50 ◼ ► becoming periodicals became more common because publications are reducing their [<a href="https://overcast.fm/+Btux-_ofU/110">TS</a>]
00:01:54 ◼ ► frequencies New York magazine is going to every other week down for instance [<a href="https://overcast.fm/+Btux-_ofU/114">TS</a>]
00:01:58 ◼ ► after many many years of being weekly Saturday [<a href="https://overcast.fm/+Btux-_ofU/118">TS</a>]
00:02:06 ◼ ► read off the bar top available all bunch of the on topics but there was a day of [<a href="https://overcast.fm/+Btux-_ofU/126">TS</a>]
00:02:13 ◼ ► a great article ID and yeah I have not yet linked it from daring fireball but [<a href="https://overcast.fm/+Btux-_ofU/133">TS</a>]
00:02:18 ◼ ► by the time the show comes out I will have a cover story on a new issue of the [<a href="https://overcast.fm/+Btux-_ofU/138">TS</a>]
00:02:23 ◼ ► magazine about Alex Rodriguez the New York Yankees battle superstar and it's [<a href="https://overcast.fm/+Btux-_ofU/143">TS</a>]
00:02:29 ◼ ► one of the finest pieces of journalism that I've read in a long time because [<a href="https://overcast.fm/+Btux-_ofU/149">TS</a>]
00:02:34 ◼ ► there's this whole thing where he's been accused of using performance-enhancing [<a href="https://overcast.fm/+Btux-_ofU/154">TS</a>]
00:02:37 ◼ ► drugs any position at 211 game suspension and he's farted and nobody [<a href="https://overcast.fm/+Btux-_ofU/157">TS</a>]
00:02:44 ◼ ► really knows what the hell is going on and this article and I follow as a as a [<a href="https://overcast.fm/+Btux-_ofU/164">TS</a>]
00:02:48 ◼ ► Yankees fan I've been following the saga you know pretty avidly I guess I would [<a href="https://overcast.fm/+Btux-_ofU/168">TS</a>]
00:02:58 ◼ ► say you know all year long and still had no idea like to me it was never been [<a href="https://overcast.fm/+Btux-_ofU/178">TS</a>]
00:03:03 ◼ ► clear just what evidence they had against them they must have had [<a href="https://overcast.fm/+Btux-_ofU/183">TS</a>]
00:03:06 ◼ ► something blah blah blah this article makes the whole thing clear you really [<a href="https://overcast.fm/+Btux-_ofU/186">TS</a>]
00:03:13 ◼ ► get a funny thing journalism is a problem because the best kind of [<a href="https://overcast.fm/+Btux-_ofU/193">TS</a>]
00:03:17 ◼ ► journalism that we think we like the most that we like sticks with us and you [<a href="https://overcast.fm/+Btux-_ofU/197">TS</a>]
00:03:23 ◼ ► will go back and read or turns to a book or it changes the law or whatever that [<a href="https://overcast.fm/+Btux-_ofU/203">TS</a>]
00:03:28 ◼ ► stuff is so ridiculously unprofitable it costs so much money to do that entire [<a href="https://overcast.fm/+Btux-_ofU/208">TS</a>]
00:03:34 ◼ ► news organizations are devoted to making enough money to afford to be able to do [<a href="https://overcast.fm/+Btux-_ofU/214">TS</a>]
00:03:38 ◼ ► that sort of journalism yeah just caught i mean the Seattle Times always save [<a href="https://overcast.fm/+Btux-_ofU/218">TS</a>]
00:03:43 ◼ ► them because their family-run paper the family is really weird and made some [<a href="https://overcast.fm/+Btux-_ofU/223">TS</a>]
00:03:47 ◼ ► really terrible business decisions would sell 51% owned by the family that bought [<a href="https://overcast.fm/+Btux-_ofU/227">TS</a>]
00:03:50 ◼ ► in the 1800's and they will do things like spend two million dollars for a [<a href="https://overcast.fm/+Btux-_ofU/230">TS</a>]
00:03:54 ◼ ► two-year investigation into the washing state courts ceiling documents [<a href="https://overcast.fm/+Btux-_ofU/234">TS</a>]
00:03:58 ◼ ► inappropriately and caused massive positive political social change they [<a href="https://overcast.fm/+Btux-_ofU/238">TS</a>]
00:04:03 ◼ ► did not make two million dollars on everything else they did subsidized that [<a href="https://overcast.fm/+Btux-_ofU/243">TS</a>]
00:04:07 ◼ ► two million dollars so that could happen and they have to actually believe in the [<a href="https://overcast.fm/+Btux-_ofU/247">TS</a>]
00:04:12 ◼ ► gives him an aura that keep subscribers or bring subscribers in that was worth [<a href="https://overcast.fm/+Btux-_ofU/252">TS</a>]
00:04:17 ◼ ► it and and that's our hearts that's a hard sell [<a href="https://overcast.fm/+Btux-_ofU/257">TS</a>]
00:04:20 ◼ ► yeah and just you know this article I'm talking about just title chasing Iran [<a href="https://overcast.fm/+Btux-_ofU/260">TS</a>]
00:04:25 ◼ ► and it is written by gotta go back to page one which I want to get into Steve [<a href="https://overcast.fm/+Btux-_ofU/265">TS</a>]
00:04:35 ◼ ► Fishman wrote a cover story related to me of course and and it it was a [<a href="https://overcast.fm/+Btux-_ofU/275">TS</a>]
00:04:42 ◼ ► monumental effort it really is you know in the best of feature-length magazine [<a href="https://overcast.fm/+Btux-_ofU/282">TS</a>]
00:04:47 ◼ ► writing is is much closer to in scope to book writing and to you know article [<a href="https://overcast.fm/+Btux-_ofU/287">TS</a>]
00:04:56 ◼ ► writing it's closer to a miniature book than it is to you know to me an article [<a href="https://overcast.fm/+Btux-_ofU/296">TS</a>]
00:05:02 ◼ ► is somewhere around a thousand words once you get past that you know you're [<a href="https://overcast.fm/+Btux-_ofU/302">TS</a>]
00:05:08 ◼ ► somehow you're taking on something that needs a lot more nurturing work but he [<a href="https://overcast.fm/+Btux-_ofU/308">TS</a>]
00:05:14 ◼ ► traveled to Miami that's where Alex Rodriguez lives and in a big part of the [<a href="https://overcast.fm/+Btux-_ofU/314">TS</a>]
00:05:18 ◼ ► reason this article so interesting is that it's the fees the first journalist [<a href="https://overcast.fm/+Btux-_ofU/318">TS</a>]
00:05:22 ◼ ► who who Alex Rodriguez had opened up two and so we travel to Miami hung out with [<a href="https://overcast.fm/+Btux-_ofU/322">TS</a>]
00:05:31 ◼ ► them and was there he spent time in New York in the the trial but arbitration [<a href="https://overcast.fm/+Btux-_ofU/331">TS</a>]
00:05:38 ◼ ► hearing with major league baseball bats at Springer ass in the seat in a room [<a href="https://overcast.fm/+Btux-_ofU/338">TS</a>]
00:05:45 ◼ ► where there you know those things anybody's ever been in a courtroom jury [<a href="https://overcast.fm/+Btux-_ofU/345">TS</a>]
00:05:50 ◼ ► duty or even just gotten out of jury duty you know that all those things they [<a href="https://overcast.fm/+Btux-_ofU/350">TS</a>]
00:05:53 ◼ ► go slowly its days you know just waiting [<a href="https://overcast.fm/+Btux-_ofU/353">TS</a>]
00:05:56 ◼ ► for what you know couple of paragraphs and in the meantime you know as a writer [<a href="https://overcast.fm/+Btux-_ofU/356">TS</a>]
00:06:03 ◼ ► bills have to be paid you know so you it takes money to gather together the [<a href="https://overcast.fm/+Btux-_ofU/363">TS</a>]
00:06:08 ◼ ► reporting let alone the time it takes to write the actual article I'm reading a [<a href="https://overcast.fm/+Btux-_ofU/368">TS</a>]
00:06:15 ◼ ► apiece for wired years ago where he traced fiber-optic cable around the [<a href="https://overcast.fm/+Btux-_ofU/375">TS</a>]
00:06:18 ◼ ► world and I read it I thought a this is still you know the type of his career [<a href="https://overcast.fm/+Btux-_ofU/378">TS</a>]
00:06:24 ◼ ► but this one is really on the peak so he's getting massive amounts of advances [<a href="https://overcast.fm/+Btux-_ofU/384">TS</a>]
00:06:27 ◼ ► and selling millions of books and and I thought hey how much do they have to pay [<a href="https://overcast.fm/+Btux-_ofU/387">TS</a>]
00:06:30 ◼ ► him for a fee but be reading all the places he went in thinking he had like a [<a href="https://overcast.fm/+Btux-_ofU/390">TS</a>]
00:06:35 ◼ ► $75,000 expense budget traveling coach two star hotels because of the fifty [<a href="https://overcast.fm/+Btux-_ofU/395">TS</a>]
00:06:44 ◼ ► places he went to sheer amount of time it's astonishing the amount that's the [<a href="https://overcast.fm/+Btux-_ofU/404">TS</a>]
00:06:48 ◼ ► use of thousand words you can talk to someone on the phone or a thousand words [<a href="https://overcast.fm/+Btux-_ofU/408">TS</a>]
00:06:52 ◼ ► you know you're 20 minute conversation conversation right about one thing but [<a href="https://overcast.fm/+Btux-_ofU/412">TS</a>]
00:06:56 ◼ ► when you get beyond that you have to start to shape the narrative and you [<a href="https://overcast.fm/+Btux-_ofU/416">TS</a>]
00:06:59 ◼ ► have to start doing research you have to have things that go beyond the obvious [<a href="https://overcast.fm/+Btux-_ofU/419">TS</a>]
00:07:03 ◼ ► or a few quotations because otherwise like what are you writing about for that [<a href="https://overcast.fm/+Btux-_ofU/423">TS</a>]
00:07:07 ◼ ► long was not enough to send me your people philosophical essays and longer [<a href="https://overcast.fm/+Btux-_ofU/427">TS</a>]
00:07:11 ◼ ► but if you're writing about news and all things then you know yeah and so that's [<a href="https://overcast.fm/+Btux-_ofU/431">TS</a>]
00:07:17 ◼ ► I still feel and I feel like it's a good topic to talk to you about is is where [<a href="https://overcast.fm/+Btux-_ofU/437">TS</a>]
00:07:23 ◼ ► does the money for this type of work continued to come from as we move [<a href="https://overcast.fm/+Btux-_ofU/443">TS</a>]
00:07:26 ◼ ► forward and BuzzFeed driven world that's what I'm asking where does it come from [<a href="https://overcast.fm/+Btux-_ofU/446">TS</a>]
00:07:32 ◼ ► its you know and I don't know where to start but with [<a href="https://overcast.fm/+Btux-_ofU/452">TS</a>]
00:07:39 ◼ ► just stuff in the last week you know where over Thanksgiving did you follow [<a href="https://overcast.fm/+Btux-_ofU/459">TS</a>]
00:07:45 ◼ ► you had to follow this this align gale laga oh yeah that was yeah and I felt [<a href="https://overcast.fm/+Btux-_ofU/465">TS</a>]
00:07:52 ◼ ► very bad for my spot about myself at first I thought it was hilarious and I [<a href="https://overcast.fm/+Btux-_ofU/472">TS</a>]
00:07:55 ◼ ► thought oh no wait the guy's a dick and I thought no this can't be true you know [<a href="https://overcast.fm/+Btux-_ofU/475">TS</a>]
00:08:00 ◼ ► went through through regret for anybody who missed a deal on Gale I never heard [<a href="https://overcast.fm/+Btux-_ofU/480">TS</a>]
00:08:04 ◼ ► of before but he's apparently this producer executive producer of the bunch [<a href="https://overcast.fm/+Btux-_ofU/484">TS</a>]
00:08:07 ◼ ► of really shitty reality shows like The Bachelor and the Bachelorette something [<a href="https://overcast.fm/+Btux-_ofU/487">TS</a>]
00:08:12 ◼ ► else and over Thanksgiving I guess on the day he tweeted a series of tweets [<a href="https://overcast.fm/+Btux-_ofU/492">TS</a>]
00:08:17 ◼ ► ostensibly live from the wi-fi equipped plane about it [<a href="https://overcast.fm/+Btux-_ofU/497">TS</a>]
00:08:22 ◼ ► terrible woman a few rows ahead of him who was berating the crew because their [<a href="https://overcast.fm/+Btux-_ofU/502">TS</a>]
00:08:31 ◼ ► flight was delayed and and this woman hands up and then he sent her notes [<a href="https://overcast.fm/+Btux-_ofU/511">TS</a>]
00:08:36 ◼ ► drinks and i got really rude with her and that was the part that there's too [<a href="https://overcast.fm/+Btux-_ofU/516">TS</a>]
00:08:42 ◼ ► weird parts to it the weirdest part is that it ends up the whole thing was fake [<a href="https://overcast.fm/+Btux-_ofU/522">TS</a>]
00:08:46 ◼ ► he made the whole but a lot of you know but it was all presented as being true [<a href="https://overcast.fm/+Btux-_ofU/526">TS</a>]
00:08:50 ◼ ► and even Twitter when people said hey is this fake and he you know denied it but [<a href="https://overcast.fm/+Btux-_ofU/530">TS</a>]
00:08:58 ◼ ► the other thing too is that even if it was true you said it first at first and [<a href="https://overcast.fm/+Btux-_ofU/538">TS</a>]
00:09:04 ◼ ► it was like us low boiling frog for his behavior to the first if it were true [<a href="https://overcast.fm/+Btux-_ofU/544">TS</a>]
00:09:10 ◼ ► was kind of funny but then when he started sending notes to her that that [<a href="https://overcast.fm/+Btux-_ofU/550">TS</a>]
00:09:16 ◼ ► you know it's it's over the line I mean that's actually a really creepy thing to [<a href="https://overcast.fm/+Btux-_ofU/556">TS</a>]
00:09:21 ◼ ► do if even if it were true I mean that's you know they can get you arrested [<a href="https://overcast.fm/+Btux-_ofU/561">TS</a>]
00:09:27 ◼ ► everyone in this situation he interested in and then she allegedly he said she [<a href="https://overcast.fm/+Btux-_ofU/567">TS</a>]
00:09:34 ◼ ► police were called and you know it was it was a weird for me it's you know this [<a href="https://overcast.fm/+Btux-_ofU/574">TS</a>]
00:09:42 ◼ ► that bridge we all have now because the airlines packets in its all of the [<a href="https://overcast.fm/+Btux-_ofU/582">TS</a>]
00:09:47 ◼ ► Flying Spur is horrible and all the flat plains are full and everything is bad [<a href="https://overcast.fm/+Btux-_ofU/587">TS</a>]
00:09:51 ◼ ► about flying they did a great job tapping into that that feeling where we [<a href="https://overcast.fm/+Btux-_ofU/591">TS</a>]
00:09:55 ◼ ► see play we feel like we are surrounded by horrible people even if they're [<a href="https://overcast.fm/+Btux-_ofU/595">TS</a>]
00:10:00 ◼ ► perfectly nice other circumstance everyone has pushed the limit and he's [<a href="https://overcast.fm/+Btux-_ofU/600">TS</a>]
00:10:04 ◼ ► like you know so I'm taking actions like I that's great but the thing is is it [<a href="https://overcast.fm/+Btux-_ofU/604">TS</a>]
00:10:10 ◼ ► turned into sensation I mean then you know multi million pageviews sensation [<a href="https://overcast.fm/+Btux-_ofU/610">TS</a>]
00:10:17 ◼ ► BuzzFeed and picked it up and I'll BuzzFeed did and probably did as much as [<a href="https://overcast.fm/+Btux-_ofU/617">TS</a>]
00:10:23 ◼ ► anybody to to drive it as a way to say this a viral meme I don't know story but [<a href="https://overcast.fm/+Btux-_ofU/623">TS</a>]
00:10:32 ◼ ► it it was even if it were true it is kind of bullshit to be the biggest story [<a href="https://overcast.fm/+Btux-_ofU/632">TS</a>]
00:10:38 ◼ ► of the day and ends up the whole thing was a hoax and was rather easily [<a href="https://overcast.fm/+Btux-_ofU/638">TS</a>]
00:10:41 ◼ ► verified as a hoax or at least you know nobody did any work to actually see if [<a href="https://overcast.fm/+Btux-_ofU/641">TS</a>]
00:10:46 ◼ ► it were true and yet that everything has continued to devolve even everybody [<a href="https://overcast.fm/+Btux-_ofU/646">TS</a>]
00:10:53 ◼ ► knows that page views are so problematic as a measure of advertising and so many [<a href="https://overcast.fm/+Btux-_ofU/653">TS</a>]
00:10:59 ◼ ► ways that the publishing world has continued to even knowing how poisonous [<a href="https://overcast.fm/+Btux-_ofU/659">TS</a>]
00:11:05 ◼ ► this whole model is as continued to devolve in that direction and I can't [<a href="https://overcast.fm/+Btux-_ofU/665">TS</a>]
00:11:11 ◼ ► think of it's it's it's as good an example is anything I mean the cures [<a href="https://overcast.fm/+Btux-_ofU/671">TS</a>]
00:11:15 ◼ ► example of where we're at is that Business Insider running you know they [<a href="https://overcast.fm/+Btux-_ofU/675">TS</a>]
00:11:19 ◼ ► got all kinds of opinions about them of course and how they do they fight they [<a href="https://overcast.fm/+Btux-_ofU/679">TS</a>]
00:11:24 ◼ ► follow pageviews the one of their editors wrote about his rebooked trip to [<a href="https://overcast.fm/+Btux-_ofU/684">TS</a>]
00:11:29 ◼ ► China where was paid for by the Chinese airline that whole crazy story like [<a href="https://overcast.fm/+Btux-_ofU/689">TS</a>]
00:11:35 ◼ ► million 1.5 million page views or something a story about how he was [<a href="https://overcast.fm/+Btux-_ofU/695">TS</a>]
00:11:39 ◼ ► traveling in the lap of luxury took a bunch of pictures and Harry blodgett [<a href="https://overcast.fm/+Btux-_ofU/699">TS</a>]
00:11:44 ◼ ► awful thing about being cramped and an American Airlines flight last year [<a href="https://overcast.fm/+Btux-_ofU/704">TS</a>]
00:11:48 ◼ ► they got hundreds of thousands of you so they figured out how to tap people sort [<a href="https://overcast.fm/+Btux-_ofU/708">TS</a>]
00:11:54 ◼ ► or I don't know what it is like its interest and turn it into massive [<a href="https://overcast.fm/+Btux-_ofU/714">TS</a>]
00:11:59 ◼ ► traffic and then they sell that message traffic at an incredibly incredibly low [<a href="https://overcast.fm/+Btux-_ofU/719">TS</a>]
00:12:03 ◼ ► rate so they have to have billions of used to make any kind of real money in [<a href="https://overcast.fm/+Btux-_ofU/723">TS</a>]
00:12:08 ◼ ► any case but but they're finding people will come and read the stuff so there is [<a href="https://overcast.fm/+Btux-_ofU/728">TS</a>]
00:12:11 ◼ ► an audience for it and and there's no chance that that sort of crap is going [<a href="https://overcast.fm/+Btux-_ofU/731">TS</a>]
00:12:18 ◼ ► to go away and I'm not even saying it should I mean you know and in some sense [<a href="https://overcast.fm/+Btux-_ofU/738">TS</a>]
00:12:23 ◼ ► you know this guy is professional career as an example of that you know where yes [<a href="https://overcast.fm/+Btux-_ofU/743">TS</a>]
00:12:29 ◼ ► we have class he is in his day job to write but it really does show you a min [<a href="https://overcast.fm/+Btux-_ofU/749">TS</a>]
00:12:33 ◼ ► and and if you watch even just tuned in [<a href="https://overcast.fm/+Btux-_ofU/753">TS</a>]
00:12:37 ◼ ► you know halfway through any random episode of one of these reality shows [<a href="https://overcast.fm/+Btux-_ofU/757">TS</a>]
00:12:41 ◼ ► with a critical eye it you can really see just how the whole thing you know it [<a href="https://overcast.fm/+Btux-_ofU/761">TS</a>]
00:12:48 ◼ ► really the the word reality need two quotes around it because it it how could [<a href="https://overcast.fm/+Btux-_ofU/768">TS</a>]
00:12:54 ◼ ► it be you know like where these regular characters enter a room and somebody [<a href="https://overcast.fm/+Btux-_ofU/774">TS</a>]
00:12:58 ◼ ► who's there are you know ostensibly meeting documentary style you know for [<a href="https://overcast.fm/+Btux-_ofU/778">TS</a>]
00:13:03 ◼ ► real is already wearing a lot a lav mic you know it's like it's almost like how [<a href="https://overcast.fm/+Btux-_ofU/783">TS</a>]
00:13:10 ◼ ► can you possibly believe that this is real if there are people there meeting [<a href="https://overcast.fm/+Btux-_ofU/790">TS</a>]
00:13:14 ◼ ► you know in a restaurant or something have already been liked what I saw that [<a href="https://overcast.fm/+Btux-_ofU/794">TS</a>]
00:13:17 ◼ ► the other day so it was like if you see if a random person that someone needs a [<a href="https://overcast.fm/+Btux-_ofU/797">TS</a>]
00:13:22 ◼ ► reality show is already Mike for sound it's not a random person like oh well [<a href="https://overcast.fm/+Btux-_ofU/802">TS</a>]
00:13:26 ◼ ► yes but you don't think the talented could tell that was the same thing with [<a href="https://overcast.fm/+Btux-_ofU/806">TS</a>]
00:13:31 ◼ ► the Elan situation as someone pointed out a couple days afterwards said the [<a href="https://overcast.fm/+Btux-_ofU/811">TS</a>]
00:13:35 ◼ ► picture where he posted the note with the glass of wine he couldn't have taken [<a href="https://overcast.fm/+Btux-_ofU/815">TS</a>]
00:13:38 ◼ ► that cause I would have meant that he had gotten up it was standing next to [<a href="https://overcast.fm/+Btux-_ofU/818">TS</a>]
00:13:42 ◼ ► her taking the photo before she whatever there's no way that would have worked [<a href="https://overcast.fm/+Btux-_ofU/822">TS</a>]
00:13:45 ◼ ► like he doesn't make any sense it's like oh you're right it was internally [<a href="https://overcast.fm/+Btux-_ofU/825">TS</a>]
00:13:49 ◼ ► inconsistent Nick Bilton that the new york times actually looking at flight [<a href="https://overcast.fm/+Btux-_ofU/829">TS</a>]
00:13:54 ◼ ► schedules and so forth in correlating with tweets and decided it was nonsense [<a href="https://overcast.fm/+Btux-_ofU/834">TS</a>]
00:13:57 ◼ ► just based on God cracked me up that's funny [<a href="https://overcast.fm/+Btux-_ofU/837">TS</a>]
00:14:01 ◼ ► I thought it was my first sign of something set me off on it right away in [<a href="https://overcast.fm/+Btux-_ofU/841">TS</a>]
00:14:05 ◼ ► my first thing was that maybe it's my ears I i dont know I've said this before [<a href="https://overcast.fm/+Btux-_ofU/845">TS</a>]
00:14:09 ◼ ► Nash I worry a little bit and runs in my family that hearing loss and the man is [<a href="https://overcast.fm/+Btux-_ofU/849">TS</a>]
00:14:16 ◼ ► sort of a problem so maybe it's just me but I have trouble like when when we sit [<a href="https://overcast.fm/+Btux-_ofU/856">TS</a>]
00:14:23 ◼ ► like my family travels and Amy and I both take aisle seats and maybe Jonas [<a href="https://overcast.fm/+Btux-_ofU/863">TS</a>]
00:14:30 ◼ ► sits in the middle next day me I have trouble hearing Amy across the aisle [<a href="https://overcast.fm/+Btux-_ofU/870">TS</a>]
00:14:34 ◼ ► you know like if I'm seven sea and she's have indeed I I have trouble hearing her [<a href="https://overcast.fm/+Btux-_ofU/874">TS</a>]
00:14:41 ◼ ► on this chip because you know on the plane because she doesn't want to talk [<a href="https://overcast.fm/+Btux-_ofU/881">TS</a>]
00:14:45 ◼ ► real loud you know and he said she was I don't know five rows ahead of her three [<a href="https://overcast.fm/+Btux-_ofU/885">TS</a>]
00:14:51 ◼ ► or four rows ahead of all yeah yeah it's really hard over here somebody even if [<a href="https://overcast.fm/+Btux-_ofU/891">TS</a>]
00:14:55 ◼ ► somebody was really you know sort of being abusive towards the flight crew if [<a href="https://overcast.fm/+Btux-_ofU/895">TS</a>]
00:15:01 ◼ ► she sitting five rows ahead of you it's really pretty heart plus the whole thing [<a href="https://overcast.fm/+Btux-_ofU/901">TS</a>]
00:15:06 ◼ ► like it was repeated endlessly over and over and over again that she was Diane [<a href="https://overcast.fm/+Btux-_ofU/906">TS</a>]
00:15:10 ◼ ► in 778 is a Windows so all this note passing nonsense it's a little bit more [<a href="https://overcast.fm/+Btux-_ofU/910">TS</a>]
00:15:18 ◼ ► possible if it's like a 747 with it [<a href="https://overcast.fm/+Btux-_ofU/918">TS</a>]
00:15:21 ◼ ► 242 you know with two aisles does then you know I guess he could only have to [<a href="https://overcast.fm/+Btux-_ofU/921">TS</a>]
00:15:28 ◼ ► reach over one person 7 be but most planes on domestic flights are not 747 [<a href="https://overcast.fm/+Btux-_ofU/928">TS</a>]
00:15:36 ◼ ► their you know their forget them not narrow but they called their be their [<a href="https://overcast.fm/+Btux-_ofU/936">TS</a>]
00:15:44 ◼ ► 27 908 Alaska has an upgraded boeing that I really like to read the other day [<a href="https://overcast.fm/+Btux-_ofU/944">TS</a>]
00:15:49 ◼ ► actually has room I could cross my legs but if it's a three [<a href="https://overcast.fm/+Btux-_ofU/949">TS</a>]
00:15:54 ◼ ► three seats I'll three seats set up then you know it's really almost impossible [<a href="https://overcast.fm/+Btux-_ofU/954">TS</a>]
00:16:01 ◼ ► to pass a note to somebody in seven people were preparing this credibly like [<a href="https://overcast.fm/+Btux-_ofU/961">TS</a>]
00:16:05 ◼ ► it got turned into news cycle to the news incredibly fast without any actual [<a href="https://overcast.fm/+Btux-_ofU/965">TS</a>]
00:16:10 ◼ ► documentary evidence except his tweets and people suppositions even though if [<a href="https://overcast.fm/+Btux-_ofU/970">TS</a>]
00:16:15 ◼ ► you'd stop is Nick Bilton did or as you're thinking about it other people to [<a href="https://overcast.fm/+Btux-_ofU/975">TS</a>]
00:16:18 ◼ ► look at the photos I anyone with any journalist should have taken their [<a href="https://overcast.fm/+Btux-_ofU/978">TS</a>]
00:16:25 ◼ ► powers of observation and pointed out that this was very clearly shaken he was [<a href="https://overcast.fm/+Btux-_ofU/985">TS</a>]
00:16:29 ◼ ► Prime actually curious if the guy himself was astonished that people took [<a href="https://overcast.fm/+Btux-_ofU/989">TS</a>]
00:16:33 ◼ ► it is real because he had there are so many tiles yeah I think he did I think I [<a href="https://overcast.fm/+Btux-_ofU/993">TS</a>]
00:16:38 ◼ ► don't think he was astonished I think he tried to fake it and he's get somebody [<a href="https://overcast.fm/+Btux-_ofU/998">TS</a>]
00:16:41 ◼ ► else pointed out the history of the sort of thing yeah yeah but it really shows [<a href="https://overcast.fm/+Btux-_ofU/1001">TS</a>]
00:16:46 ◼ ► you what he thinks of as reality it's you know it's you know I guess it's what [<a href="https://overcast.fm/+Btux-_ofU/1006">TS</a>]
00:16:51 ◼ ► makes some good at his job that it makes me think that you know the bachelor [<a href="https://overcast.fm/+Btux-_ofU/1011">TS</a>]
00:16:55 ◼ ► there's probably you know what's the idea with The Bachelor and the [<a href="https://overcast.fm/+Btux-_ofU/1015">TS</a>]
00:17:01 ◼ ► Bachelorette there's like a hero character on the bad guy and then the [<a href="https://overcast.fm/+Btux-_ofU/1021">TS</a>]
00:17:04 ◼ ► bats right there was a woman and in a present them a dozen people of the [<a href="https://overcast.fm/+Btux-_ofU/1024">TS</a>]
00:17:09 ◼ ► opposite gender to pick from and each week they they kick one out that the [<a href="https://overcast.fm/+Btux-_ofU/1029">TS</a>]
00:17:14 ◼ ► person probably doesn't even kick them out you know that the show probably tell [<a href="https://overcast.fm/+Btux-_ofU/1034">TS</a>]
00:17:18 ◼ ► them who to pick based on you know who's who's the most popular you know that [<a href="https://overcast.fm/+Btux-_ofU/1038">TS</a>]
00:17:23 ◼ ► it's probably all you know as contrived as the whole thing would be if it were [<a href="https://overcast.fm/+Btux-_ofU/1043">TS</a>]
00:17:26 ◼ ► run on the up-and-up it's probably not even running even in this film films and [<a href="https://overcast.fm/+Btux-_ofU/1046">TS</a>]
00:17:32 ◼ ► TV too I think they have to they think they have to is that film that cannot [<a href="https://overcast.fm/+Btux-_ofU/1052">TS</a>]
00:17:39 ◼ ► good king of Congress 4th quarters about yeah it's a great movie [<a href="https://overcast.fm/+Btux-_ofU/1059">TS</a>]
00:17:44 ◼ ► competition to score the perfect on Konga yea and they're on the reserve [<a href="https://overcast.fm/+Btux-_ofU/1064">TS</a>]
00:17:51 ◼ ► villainous got billy who ran a restaurant in and had baby faked so high [<a href="https://overcast.fm/+Btux-_ofU/1071">TS</a>]
00:17:56 ◼ ► scores me but probably gotten in history is on the cover of newsweek or something [<a href="https://overcast.fm/+Btux-_ofU/1076">TS</a>]
00:18:00 ◼ ► in the eighties and his upcoming laid off school teacher who is playing in his [<a href="https://overcast.fm/+Btux-_ofU/1080">TS</a>]
00:18:04 ◼ ► garage and tops of the whole school high score so he's the hero you got the [<a href="https://overcast.fm/+Btux-_ofU/1084">TS</a>]
00:18:11 ◼ ► well there's a piece and I think it was Atlantics after the movie came out by a [<a href="https://overcast.fm/+Btux-_ofU/1091">TS</a>]
00:18:14 ◼ ► guy who'd been involved in the shooting of you said well the way he was depicted [<a href="https://overcast.fm/+Btux-_ofU/1094">TS</a>]
00:18:19 ◼ ► the kind of emphasized to make stuff up but they made him into a villain because [<a href="https://overcast.fm/+Btux-_ofU/1099">TS</a>]
00:18:24 ◼ ► they wanted to go in the film for people to root against them and actually is [<a href="https://overcast.fm/+Btux-_ofU/1104">TS</a>]
00:18:27 ◼ ► much more nuanced as everyone is life but it's hard to new film and TV often [<a href="https://overcast.fm/+Btux-_ofU/1107">TS</a>]
00:18:32 ◼ ► remove the nuance because you can't tell a story as well in those mediums without [<a href="https://overcast.fm/+Btux-_ofU/1112">TS</a>]
00:18:36 ◼ ► having you know what it really could without having without having [<a href="https://overcast.fm/+Btux-_ofU/1116">TS</a>]
00:18:42 ◼ ► identifiable people to root for and against time use part of human nature [<a href="https://overcast.fm/+Btux-_ofU/1122">TS</a>]
00:18:45 ◼ ► but it's also a lot of films are made perfectly but I think you know that [<a href="https://overcast.fm/+Btux-_ofU/1125">TS</a>]
00:18:54 ◼ ► stuff is not going to go away I think everybody watch it I think you should [<a href="https://overcast.fm/+Btux-_ofU/1134">TS</a>]
00:18:58 ◼ ► watch it with a giant grain of salt [<a href="https://overcast.fm/+Btux-_ofU/1138">TS</a>]
00:19:01 ◼ ► I do think I think it's and I do think that's to me is the interesting take [<a href="https://overcast.fm/+Btux-_ofU/1141">TS</a>]
00:19:04 ◼ ► away from this girl tweet Oaks thing is not just that his tweet thing was a hoax [<a href="https://overcast.fm/+Btux-_ofU/1144">TS</a>]
00:19:09 ◼ ► but what is it tell you about you know these reality shows that dominate TV you [<a href="https://overcast.fm/+Btux-_ofU/1149">TS</a>]
00:19:17 ◼ ► know major network TV today I saw another tweet a couple days ago from [<a href="https://overcast.fm/+Btux-_ofU/1157">TS</a>]
00:19:22 ◼ ► some number who who just posited that if you showed today's reality shows to [<a href="https://overcast.fm/+Btux-_ofU/1162">TS</a>]
00:19:35 ◼ ► twenty-five years ago they would think it was tough from a dystopian science [<a href="https://overcast.fm/+Btux-_ofU/1175">TS</a>]
00:19:39 ◼ ► fiction future oh yea or the or they might also see also see it for the false [<a href="https://overcast.fm/+Btux-_ofU/1179">TS</a>]
00:19:46 ◼ ► front presents is a bit was the man who mistook his wife for a half hour sex [<a href="https://overcast.fm/+Btux-_ofU/1186">TS</a>]
00:19:52 ◼ ► book I think it's in the book where he talks about being an award where there [<a href="https://overcast.fm/+Btux-_ofU/1192">TS</a>]
00:19:56 ◼ ► are people who were fission and other people one group of people could not [<a href="https://overcast.fm/+Btux-_ofU/1196">TS</a>]
00:20:02 ◼ ► understand the meanings of words but they get here words literally only the [<a href="https://overcast.fm/+Btux-_ofU/1202">TS</a>]
00:20:05 ◼ ► other could not understand what words meant but they could hear the emotion [<a href="https://overcast.fm/+Btux-_ofU/1205">TS</a>]
00:20:08 ◼ ► behind its two different neurological conditions and he watched them watching [<a href="https://overcast.fm/+Btux-_ofU/1208">TS</a>]
00:20:12 ◼ ► ronald reagan deliver speeches and they were all laughing because reagan was a [<a href="https://overcast.fm/+Btux-_ofU/1212">TS</a>]
00:20:16 ◼ ► perfect melding his description at least I love being able to to live effectively [<a href="https://overcast.fm/+Btux-_ofU/1216">TS</a>]
00:20:22 ◼ ► in some combination but if you can cut out either the meaning or the emotional [<a href="https://overcast.fm/+Btux-_ofU/1222">TS</a>]
00:20:27 ◼ ► part it was transparent I have that feeling sometimes if you took somebody [<a href="https://overcast.fm/+Btux-_ofU/1227">TS</a>]
00:20:31 ◼ ► who hadn't watched TV in a bit of culture often in remote place a comeback [<a href="https://overcast.fm/+Btux-_ofU/1231">TS</a>]
00:20:36 ◼ ► twenty-five years later they watch reality TV said once everyone sees think [<a href="https://overcast.fm/+Btux-_ofU/1236">TS</a>]
00:20:40 ◼ ► these are these are made for TV movies really no no this is supposed to be real [<a href="https://overcast.fm/+Btux-_ofU/1240">TS</a>]
00:20:43 ◼ ► did say but it's so fake you know and we've become conditions to what we [<a href="https://overcast.fm/+Btux-_ofU/1243">TS</a>]
00:20:48 ◼ ► believe reality is supposed to be as portrayed in those and we accept it more [<a href="https://overcast.fm/+Btux-_ofU/1248">TS</a>]
00:20:52 ◼ ► fully as reality everything is world wide Wrestling foundation whether it's [<a href="https://overcast.fm/+Btux-_ofU/1252">TS</a>]
00:20:56 ◼ ► called right now it's all it's all wrestling horrible people right I always [<a href="https://overcast.fm/+Btux-_ofU/1256">TS</a>]
00:21:04 ◼ ► think back and the first thought I had when I saw that tweet and who it was but [<a href="https://overcast.fm/+Btux-_ofU/1264">TS</a>]
00:21:09 ◼ ► if you know I apologize for not remembering [<a href="https://overcast.fm/+Btux-_ofU/1269">TS</a>]
00:21:13 ◼ ► that first thing I thought of was that show that was on all the TVs in Robocop [<a href="https://overcast.fm/+Btux-_ofU/1273">TS</a>]
00:21:22 ◼ ► was that that creepy old earn in a busy guy who was always surrounded by like [<a href="https://overcast.fm/+Btux-_ofU/1282">TS</a>]
00:21:30 ◼ ► really cranky models and and the matter what have many had that catch phrase I'd [<a href="https://overcast.fm/+Btux-_ofU/1290">TS</a>]
00:21:37 ◼ ► buy that for a dollar it's the best thing and you know that dates back to [<a href="https://overcast.fm/+Btux-_ofU/1297">TS</a>]
00:21:41 ◼ ► the club with story the marching morons great science fiction story you can find [<a href="https://overcast.fm/+Btux-_ofU/1301">TS</a>]
00:21:47 ◼ ► online for the nineteen fifties the phrase there was what you pay a quarter [<a href="https://overcast.fm/+Btux-_ofU/1307">TS</a>]
00:21:50 ◼ ► for that it was it was today and that story it's an ad guy convinces the [<a href="https://overcast.fm/+Btux-_ofU/1310">TS</a>]
00:21:57 ◼ ► supposedly stupidest people in society to board rocket ships that land on the [<a href="https://overcast.fm/+Btux-_ofU/1317">TS</a>]
00:22:01 ◼ ► Sun go straight to the Sun to get rid of all the excess population of idiots [<a href="https://overcast.fm/+Btux-_ofU/1321">TS</a>]
00:22:06 ◼ ► that's that's kinda nineteen fifties ideas story I also thought of the old [<a href="https://overcast.fm/+Btux-_ofU/1326">TS</a>]
00:22:11 ◼ ► Steven Kane novella I think one of the 10 day under a pseudonym Richard that [<a href="https://overcast.fm/+Btux-_ofU/1331">TS</a>]
00:22:19 ◼ ► the running man which they turned into a schwarzenegger movie but sort of film [<a href="https://overcast.fm/+Btux-_ofU/1339">TS</a>]
00:22:23 ◼ ► the novella was a lot less schwarzeneggar II and little bit but it [<a href="https://overcast.fm/+Btux-_ofU/1343">TS</a>]
00:22:28 ◼ ► was really kind of spot on about where TV's going that it's it is sort of [<a href="https://overcast.fm/+Btux-_ofU/1348">TS</a>]
00:22:34 ◼ ► feeling now you know obviously the the King twist was that they were actually [<a href="https://overcast.fm/+Btux-_ofU/1354">TS</a>]
00:22:39 ◼ ► trying to kill the protectionists and that is not going to happen but it does [<a href="https://overcast.fm/+Btux-_ofU/1359">TS</a>]
00:22:46 ◼ ► I was a season of Survivor much they put people with no clean water supply [<a href="https://overcast.fm/+Btux-_ofU/1366">TS</a>]
00:22:50 ◼ ► braiding parasites on the island so you know nobody died but we did have a [<a href="https://overcast.fm/+Btux-_ofU/1370">TS</a>]
00:22:57 ◼ ► medical crews nearby for the parasites but there it does sort of feed into the [<a href="https://overcast.fm/+Btux-_ofU/1377">TS</a>]
00:23:09 ◼ ► sort of dark side of our psyche that that led to you know the Roman Coliseum [<a href="https://overcast.fm/+Btux-_ofU/1389">TS</a>]
00:23:17 ◼ ► you know as long as you can brand the people as some sort of other you know [<a href="https://overcast.fm/+Btux-_ofU/1397">TS</a>]
00:23:23 ◼ ► watching them destroy their lives you can take solace you know you do take [<a href="https://overcast.fm/+Btux-_ofU/1403">TS</a>]
00:23:29 ◼ ► well they're just you know trashy housewives from beverly hills so you [<a href="https://overcast.fm/+Btux-_ofU/1409">TS</a>]
00:23:35 ◼ ► know watching you know one of them you know drink herself into rehab on TV in [<a href="https://overcast.fm/+Btux-_ofU/1415">TS</a>]
00:23:42 ◼ ► front of the whole nation you know somehow you take pleasure in it [<a href="https://overcast.fm/+Btux-_ofU/1422">TS</a>]
00:23:47 ◼ ► supposed 26 vacillation gets ratings and it gets page views and we are denying [<a href="https://overcast.fm/+Btux-_ofU/1427">TS</a>]
00:23:53 ◼ ► something about ourselves as a society or humanity if we if we don't accept [<a href="https://overcast.fm/+Btux-_ofU/1433">TS</a>]
00:23:59 ◼ ► that but pandering to it we don't have to agree to pander to it I think that's [<a href="https://overcast.fm/+Btux-_ofU/1439">TS</a>]
00:24:03 ◼ ► been that dividing culture between highbrow and lowbrow is high bro is [<a href="https://overcast.fm/+Btux-_ofU/1443">TS</a>]
00:24:06 ◼ ► we're not going to pander you although bruh people should lift yourself up to [<a href="https://overcast.fm/+Btux-_ofU/1446">TS</a>]
00:24:10 ◼ ► our level so that you can appreciate this fine culture that's actually what [<a href="https://overcast.fm/+Btux-_ofU/1450">TS</a>]
00:24:13 ◼ ► you should be watching and lowbrow is look we're just enjoying the stuff it's [<a href="https://overcast.fm/+Btux-_ofU/1453">TS</a>]
00:24:18 ◼ ► not serious get off your high horse but the gap to get bigger and bigger for [<a href="https://overcast.fm/+Btux-_ofU/1458">TS</a>]
00:24:23 ◼ ► people and people who feel like there's a cultural a loss I mean people saying [<a href="https://overcast.fm/+Btux-_ofU/1463">TS</a>]
00:24:27 ◼ ► you know they can look at people running the 17th century about terrible popular [<a href="https://overcast.fm/+Btux-_ofU/1467">TS</a>]
00:24:31 ◼ ► music and entertainment and only the good stuff you could find in the salons [<a href="https://overcast.fm/+Btux-_ofU/1471">TS</a>]
00:24:34 ◼ ► and those idiots in the streets are are morons and I'm sure you can find a Roman [<a href="https://overcast.fm/+Btux-_ofU/1474">TS</a>]
00:24:39 ◼ ► times before like whenever there was culture there is a divide but it somehow [<a href="https://overcast.fm/+Btux-_ofU/1479">TS</a>]
00:24:42 ◼ ► seems more obvious to us now because it's so exposed we can all see and find [<a href="https://overcast.fm/+Btux-_ofU/1482">TS</a>]
00:24:46 ◼ ► the worst stuff and see exactly how many people are obsessed by reading the worst [<a href="https://overcast.fm/+Btux-_ofU/1486">TS</a>]
00:24:53 ◼ ► of which were used to not be able to eat enough to know that as much overtime was [<a href="https://overcast.fm/+Btux-_ofU/1493">TS</a>]
00:24:57 ◼ ► already on the New York Daily News still exists in all those are out there that [<a href="https://overcast.fm/+Btux-_ofU/1497">TS</a>]
00:25:01 ◼ ► used to be the battle between the new york times in the tabloid papers so it's [<a href="https://overcast.fm/+Btux-_ofU/1501">TS</a>]
00:25:05 ◼ ► just more obvious more and more people we know that we wouldn't think with [<a href="https://overcast.fm/+Btux-_ofU/1505">TS</a>]
00:25:10 ◼ ► spread it are passing on this stuff too so it gets in our face compared to [<a href="https://overcast.fm/+Btux-_ofU/1510">TS</a>]
00:25:14 ◼ ► something BuzzFeed even know BuzzFeed occasionally has really good features [<a href="https://overcast.fm/+Btux-_ofU/1514">TS</a>]
00:25:18 ◼ ► they had a really good feature I read about a young man from [<a href="https://overcast.fm/+Btux-_ofU/1518">TS</a>]
00:25:25 ◼ ► Utah who who disappeared in China at the end of his mission and his family spent [<a href="https://overcast.fm/+Btux-_ofU/1525">TS</a>]
00:25:29 ◼ ► has spent the last few years trying to figure out what happened to him in their [<a href="https://overcast.fm/+Btux-_ofU/1529">TS</a>]
00:25:32 ◼ ► best gas and they really have you know some pretty nothing confirming it but [<a href="https://overcast.fm/+Btux-_ofU/1532">TS</a>]
00:25:37 ◼ ► some pretty good circumstantial evidence that he might have been kidnapped by [<a href="https://overcast.fm/+Btux-_ofU/1537">TS</a>]
00:25:40 ◼ ► North Korean secret agents and taken to North Korea implausible sadly at [<a href="https://overcast.fm/+Btux-_ofU/1540">TS</a>]
00:25:47 ◼ ► BuzzFeed you know which you know it's not their bread and butter [<a href="https://overcast.fm/+Btux-_ofU/1547">TS</a>]
00:25:50 ◼ ► you know but there they are paying for some feature writing everybody was [<a href="https://overcast.fm/+Btux-_ofU/1550">TS</a>]
00:25:55 ◼ ► compared to compared to most of our BuzzFeed publishes though something like [<a href="https://overcast.fm/+Btux-_ofU/1555">TS</a>]
00:25:59 ◼ ► the New York Post New York Daily News is relatively high bruh today in the the [<a href="https://overcast.fm/+Btux-_ofU/1559">TS</a>]
00:26:05 ◼ ► issue the issue in the long form journalism trend is that a lot of sites [<a href="https://overcast.fm/+Btux-_ofU/1565">TS</a>]
00:26:09 ◼ ► that do that do you know they make it up in in volume so BuzzFeed you know they [<a href="https://overcast.fm/+Btux-_ofU/1569">TS</a>]
00:26:13 ◼ ► their same thing with Huffington Post to some extent or politically no different [<a href="https://overcast.fm/+Btux-_ofU/1573">TS</a>]
00:26:19 ◼ ► but you need Business Insider probably in this camp to his they need billions [<a href="https://overcast.fm/+Btux-_ofU/1579">TS</a>]
00:26:24 ◼ ► of very very very low paying pageviews to have enough money to afford to do [<a href="https://overcast.fm/+Btux-_ofU/1584">TS</a>]
00:26:29 ◼ ► stuff that will get higher ad rates because it's higher quality but requires [<a href="https://overcast.fm/+Btux-_ofU/1589">TS</a>]
00:26:35 ◼ ► more of investment and BuzzFeed certainly huge war chest of of private [<a href="https://overcast.fm/+Btux-_ofU/1595">TS</a>]
00:26:39 ◼ ► investment and they certainly have been perfecting the bulk model and they've [<a href="https://overcast.fm/+Btux-_ofU/1599">TS</a>]
00:26:45 ◼ ► been hiring more and more serious journalism the episode of Top and the [<a href="https://overcast.fm/+Btux-_ofU/1605">TS</a>]
00:26:49 ◼ ► news reporting a long for men and are doing good work there much as I hate to [<a href="https://overcast.fm/+Btux-_ofU/1609">TS</a>]
00:26:53 ◼ ► say it but if they're in and I think actually is producing features now [<a href="https://overcast.fm/+Btux-_ofU/1613">TS</a>]
00:27:00 ◼ ► all the sites out there that produce any kind of volume are also not trying to be [<a href="https://overcast.fm/+Btux-_ofU/1620">TS</a>]
00:27:08 ◼ ► but let's get back to that i'm gonna take a break right now then do the talk [<a href="https://overcast.fm/+Btux-_ofU/1628">TS</a>]
00:27:12 ◼ ► about it for sponsor and it's our good friends at mail route around in short is [<a href="https://overcast.fm/+Btux-_ofU/1632">TS</a>]
00:27:21 ◼ ► easy to implement fully customizable front-end for your domains email at work [<a href="https://overcast.fm/+Btux-_ofU/1641">TS</a>]
00:27:29 ◼ ► simply simply it's easy reliable easy reliable easy and reliable that's the [<a href="https://overcast.fm/+Btux-_ofU/1649">TS</a>]
00:27:35 ◼ ► talking points that easy reliable but it really is it's the best solution and I T [<a href="https://overcast.fm/+Btux-_ofU/1655">TS</a>]
00:27:42 ◼ ► person can pick for spam and virus filtering they filter spam and viruses [<a href="https://overcast.fm/+Btux-_ofU/1662">TS</a>]
00:27:46 ◼ ► out of your email and deliver clean mail to your mailbox more than 90% of all [<a href="https://overcast.fm/+Btux-_ofU/1666">TS</a>]
00:27:52 ◼ ► email traffic today is spam and viruses mail route keeps that garbage after [<a href="https://overcast.fm/+Btux-_ofU/1672">TS</a>]
00:27:56 ◼ ► service off your servers and out of your mailboxes show you our mail servers [<a href="https://overcast.fm/+Btux-_ofU/1676">TS</a>]
00:28:01 ◼ ► don't even have to deal with it right you just take the ten percent of the [<a href="https://overcast.fm/+Btux-_ofU/1681">TS</a>]
00:28:05 ◼ ► email that actually the real stuff has a very low very low false positively rate [<a href="https://overcast.fm/+Btux-_ofU/1685">TS</a>]
00:28:11 ◼ ► and reliable up time and it's a hosted service in the clouds not hardware you [<a href="https://overcast.fm/+Btux-_ofU/1691">TS</a>]
00:28:16 ◼ ► have to install software that you have to install worry if it's compatible with [<a href="https://overcast.fm/+Btux-_ofU/1696">TS</a>]
00:28:21 ◼ ► u'r exist in email server it's just a service that you point your MX records [<a href="https://overcast.fm/+Btux-_ofU/1701">TS</a>]
00:28:31 ◼ ► too and then the mail gets forwarded on to your existing server so you don't [<a href="https://overcast.fm/+Btux-_ofU/1711">TS</a>]
00:28:34 ◼ ► have to change anything on your mail servers and you just point your MX [<a href="https://overcast.fm/+Btux-_ofU/1714">TS</a>]
00:28:38 ◼ ► records of male round they do all the filtering then clean mail comes to you [<a href="https://overcast.fm/+Btux-_ofU/1718">TS</a>]
00:28:43 ◼ ► very very elegant graceful solution for a third-party Filtering Service says it [<a href="https://overcast.fm/+Btux-_ofU/1723">TS</a>]
00:28:48 ◼ ► can work with any tranny anybody is written and created by email nerds and [<a href="https://overcast.fm/+Btux-_ofU/1728">TS</a>]
00:28:54 ◼ ► their target is the idea pro crowd right they have an API so you can write [<a href="https://overcast.fm/+Btux-_ofU/1734">TS</a>]
00:28:59 ◼ ► scripts customize it to your heart's content they know that I T pros wanna [<a href="https://overcast.fm/+Btux-_ofU/1739">TS</a>]
00:29:04 ◼ ► have it just the way they want it [<a href="https://overcast.fm/+Btux-_ofU/1744">TS</a>]
00:29:06 ◼ ► so you can manage it with all the stuff you want you can manage your users [<a href="https://overcast.fm/+Btux-_ofU/1746">TS</a>]
00:29:10 ◼ ► through LDAP Active Directory or with mail routes own custom API it's the only [<a href="https://overcast.fm/+Btux-_ofU/1750">TS</a>]
00:29:17 ◼ ► email service that they're aware of that has an API like that so you can reduce [<a href="https://overcast.fm/+Btux-_ofU/1757">TS</a>]
00:29:23 ◼ ► your hardware costs you can probably cut a lot of their examples if you go to [<a href="https://overcast.fm/+Btux-_ofU/1763">TS</a>]
00:29:28 ◼ ► their website and check them out a lot of their customers have been able to [<a href="https://overcast.fm/+Btux-_ofU/1768">TS</a>]
00:29:32 ◼ ► greatly greatly reduce the number of email servers they have because the bulk [<a href="https://overcast.fm/+Btux-_ofU/1772">TS</a>]
00:29:37 ◼ ► of what they had multiple servers for was just dealing with the vast amount of [<a href="https://overcast.fm/+Btux-_ofU/1777">TS</a>]
00:29:42 ◼ ► email that garbage just spam and viruses and stuff they love admins and they also [<a href="https://overcast.fm/+Btux-_ofU/1782">TS</a>]
00:29:48 ◼ ► love little guys even if you're a small organization they have no minimum number [<a href="https://overcast.fm/+Btux-_ofU/1788">TS</a>]
00:29:51 ◼ ► of users and no maximum number either got a mail route dotnet / the talk-show [<a href="https://overcast.fm/+Btux-_ofU/1791">TS</a>]
00:29:59 ◼ ► find out more so anyway I started the Showtime the balls you have only got to [<a href="https://overcast.fm/+Btux-_ofU/1799">TS</a>]
00:30:06 ◼ ► the magazine here also still writing for speaking a magazine The Economist [<a href="https://overcast.fm/+Btux-_ofU/1806">TS</a>]
00:30:11 ◼ ► talk about you know doing it the right way and shooting you know for top tier [<a href="https://overcast.fm/+Btux-_ofU/1811">TS</a>]
00:30:19 ◼ ► you've got your podcast the new disrupters that weekly die every week [<a href="https://overcast.fm/+Btux-_ofU/1819">TS</a>]
00:30:27 ◼ ► every week its its head so I it's slightly nonperishable sometimes two [<a href="https://overcast.fm/+Btux-_ofU/1827">TS</a>]
00:30:33 ◼ ► batches at a time to celebrate New Year this is a year of episode David skipped [<a href="https://overcast.fm/+Btux-_ofU/1833">TS</a>]
00:30:38 ◼ ► one episodes i dont 50 51 52 is this week on the anniversary of when [<a href="https://overcast.fm/+Btux-_ofU/1838">TS</a>]
00:30:44 ◼ ► recording this issue congratulations and thank you it's so much fun it's just I [<a href="https://overcast.fm/+Btux-_ofU/1844">TS</a>]
00:30:49 ◼ ► love dealing with creative people like this background art work in journalism I [<a href="https://overcast.fm/+Btux-_ofU/1849">TS</a>]
00:30:54 ◼ ► love collaborating on my favorite thing is finding people that like to work with [<a href="https://overcast.fm/+Btux-_ofU/1854">TS</a>]
00:30:57 ◼ ► and figuring out something to do with them and so the podcast every week I [<a href="https://overcast.fm/+Btux-_ofU/1857">TS</a>]
00:31:01 ◼ ► gotta talk to new and interesting people who are just [<a href="https://overcast.fm/+Btux-_ofU/1861">TS</a>]
00:31:04 ◼ ► try to find a pollyanna but I like people who are excited and happy about [<a href="https://overcast.fm/+Btux-_ofU/1864">TS</a>]
00:31:08 ◼ ► what they do in that that kind of my Twitter problem to his people who are [<a href="https://overcast.fm/+Btux-_ofU/1868">TS</a>]
00:31:11 ◼ ► sad sacks I tend to unfollow like even if the people who otherwise likely I [<a href="https://overcast.fm/+Btux-_ofU/1871">TS</a>]
00:31:15 ◼ ► don't want relentless negativity I don't need relentless positivity either but so [<a href="https://overcast.fm/+Btux-_ofU/1875">TS</a>]
00:31:20 ◼ ► the podcast I find people who have just are just full of this incredible [<a href="https://overcast.fm/+Btux-_ofU/1880">TS</a>]
00:31:24 ◼ ► creativity and enthusiasm and engage with life and it sometimes it's you know [<a href="https://overcast.fm/+Btux-_ofU/1884">TS</a>]
00:31:30 ◼ ► really off-base tough and sometimes it's like you know these people are making a [<a href="https://overcast.fm/+Btux-_ofU/1890">TS</a>]
00:31:34 ◼ ► book or they have a business lady whatever but it's it's so much fun I'm [<a href="https://overcast.fm/+Btux-_ofU/1894">TS</a>]
00:31:42 ◼ ► Glenn F G with 2 N's says right now just under your profile page [<a href="https://overcast.fm/+Btux-_ofU/1902">TS</a>]
00:31:51 ◼ ► a hundred and eighty thousand and 91 tweets yet so crazy to not only forty [<a href="https://overcast.fm/+Btux-_ofU/1911">TS</a>]
00:32:00 ◼ ► thousand years I talked to be able to Twitter is not optimized for mentions so [<a href="https://overcast.fm/+Btux-_ofU/1920">TS</a>]
00:32:06 ◼ ► I will get blocked on Twitter during active things going on and 95% of what [<a href="https://overcast.fm/+Btux-_ofU/1926">TS</a>]
00:32:12 ◼ ► I'm treating its not you know public it starts with an at sign so only people [<a href="https://overcast.fm/+Btux-_ofU/1932">TS</a>]
00:32:16 ◼ ► following me and the other person CSI think of it as having a conversation and [<a href="https://overcast.fm/+Btux-_ofU/1936">TS</a>]
00:32:21 ◼ ► Twitter can set against you so I'll be going back and forth with someone you [<a href="https://overcast.fm/+Btux-_ofU/1941">TS</a>]
00:32:25 ◼ ► know Kwasi publicly but nobody on my own and my followers see unless they [<a href="https://overcast.fm/+Btux-_ofU/1945">TS</a>]
00:32:29 ◼ ► happened to intersect with the other person so for some people are being very [<a href="https://overcast.fm/+Btux-_ofU/1949">TS</a>]
00:32:32 ◼ ► talky you know if if you and i have a similar graph then I'm very talky for [<a href="https://overcast.fm/+Btux-_ofU/1952">TS</a>]
00:32:37 ◼ ► going back and forth but everybody else they don't see it all they've got you [<a href="https://overcast.fm/+Btux-_ofU/1957">TS</a>]
00:32:40 ◼ ► know configured whatever so it's weird in some ways I'm really prolific other [<a href="https://overcast.fm/+Btux-_ofU/1960">TS</a>]
00:32:45 ◼ ► ways it's like well this is my child to all this is my public chat [<a href="https://overcast.fm/+Btux-_ofU/1965">TS</a>]
00:32:50 ◼ ► so let me ask you this with the magazine you the magazine is still completely [<a href="https://overcast.fm/+Btux-_ofU/1970">TS</a>]
00:32:57 ◼ ► funded by subscriptions is that correct [<a href="https://overcast.fm/+Btux-_ofU/1977">TS</a>]
00:32:59 ◼ ► yeah I think we'll see the have to put a proviso in because we start doing some [<a href="https://overcast.fm/+Btux-_ofU/1979">TS</a>]
00:33:05 ◼ ► work with medium medium dot com because they are doing their own experiments [<a href="https://overcast.fm/+Btux-_ofU/1985">TS</a>]
00:33:10 ◼ ► with what people are gonna pay for content or look at for content so [<a href="https://overcast.fm/+Btux-_ofU/1990">TS</a>]
00:33:14 ◼ ► they're paying some publishers including me to develop some new content that [<a href="https://overcast.fm/+Btux-_ofU/1994">TS</a>]
00:33:18 ◼ ► appears exclusively their first so there's not it's not this you know [<a href="https://overcast.fm/+Btux-_ofU/1998">TS</a>]
00:33:22 ◼ ► wonderful giant pot of money they're throwing up so some money for the [<a href="https://overcast.fm/+Btux-_ofU/2002">TS</a>]
00:33:27 ◼ ► magazine could ostensibly said to be coming from the net after AP writers for [<a href="https://overcast.fm/+Btux-_ofU/2007">TS</a>]
00:33:31 ◼ ► for that but it's a pretty tiny amount relative to the subscription revenue [<a href="https://overcast.fm/+Btux-_ofU/2011">TS</a>]
00:33:35 ◼ ► know and there's no advertising medium which is why it makes it a reasonable [<a href="https://overcast.fm/+Btux-_ofU/2015">TS</a>]
00:33:39 ◼ ► place to work with where I don't have to change the model of what I'm doing are [<a href="https://overcast.fm/+Btux-_ofU/2019">TS</a>]
00:33:43 ◼ ► worried about people being irritated by having ads in one place or another sort [<a href="https://overcast.fm/+Btux-_ofU/2023">TS</a>]
00:33:47 ◼ ► of another publishing platform drying out and they're subsidizing that which [<a href="https://overcast.fm/+Btux-_ofU/2027">TS</a>]
00:33:51 ◼ ► is kinda cool but if they don't have bad what they don't charge for access than [<a href="https://overcast.fm/+Btux-_ofU/2031">TS</a>]
00:33:56 ◼ ► where where are they ever going to get money how is that not just burnin burnin [<a href="https://overcast.fm/+Btux-_ofU/2036">TS</a>]
00:34:00 ◼ ► up a pile of venture capital of course the team's bank [<a href="https://overcast.fm/+Btux-_ofU/2040">TS</a>]
00:34:06 ◼ ► well from what I can tell it's funny they don't play it too close to this and [<a href="https://overcast.fm/+Btux-_ofU/2046">TS</a>]
00:34:10 ◼ ► i think im just talked about it in public a bit too is they're [<a href="https://overcast.fm/+Btux-_ofU/2050">TS</a>]
00:34:14 ◼ ► experimenting that I mean this is this is kind of the Twitter model is 25 years [<a href="https://overcast.fm/+Btux-_ofU/2054">TS</a>]
00:34:18 ◼ ► before they ever started doing advertising or doing anything with money [<a href="https://overcast.fm/+Btux-_ofU/2058">TS</a>]
00:34:22 ◼ ► and you know these are the same as the same folks behind that essentially it's [<a href="https://overcast.fm/+Btux-_ofU/2062">TS</a>]
00:34:27 ◼ ► the same folks and their their funding it i think as a key we don't know what's [<a href="https://overcast.fm/+Btux-_ofU/2067">TS</a>]
00:34:33 ◼ ► gonna happen next nobody does this is the time to noodle and we're gonna blow [<a href="https://overcast.fm/+Btux-_ofU/2073">TS</a>]
00:34:36 ◼ ► some money on new link but they're trying to land the high end [<a href="https://overcast.fm/+Btux-_ofU/2076">TS</a>]
00:34:40 ◼ ► of the spectrum which is yet another weather is great for readers things how [<a href="https://overcast.fm/+Btux-_ofU/2080">TS</a>]
00:34:43 ◼ ► it works out publications and investors you know to be determined but they're [<a href="https://overcast.fm/+Btux-_ofU/2083">TS</a>]
00:34:48 ◼ ► paying for content internally I mean they made a blogging platform so this [<a href="https://overcast.fm/+Btux-_ofU/2088">TS</a>]
00:34:51 ◼ ► thing is confusing house medium used to be one thing when it launched it was [<a href="https://overcast.fm/+Btux-_ofU/2091">TS</a>]
00:34:56 ◼ ► like a place where people who were invited could use a new century blogging [<a href="https://overcast.fm/+Btux-_ofU/2096">TS</a>]
00:35:00 ◼ ► platform that has a really great editor editing interface to post essays and [<a href="https://overcast.fm/+Btux-_ofU/2100">TS</a>]
00:35:05 ◼ ► stuff right that was when it launched as in you have to be invited in it was a [<a href="https://overcast.fm/+Btux-_ofU/2105">TS</a>]
00:35:09 ◼ ► little rudimentary but it was very attractive way to rate then it became [<a href="https://overcast.fm/+Btux-_ofU/2109">TS</a>]
00:35:13 ◼ ► well more people are being invited then it became anyone now can go sign up with [<a href="https://overcast.fm/+Btux-_ofU/2113">TS</a>]
00:35:17 ◼ ► Twitter or via Twitter account authenticate themselves and post [<a href="https://overcast.fm/+Btux-_ofU/2117">TS</a>]
00:35:21 ◼ ► whatever they want to medium and so it's a blogging platform right and you can [<a href="https://overcast.fm/+Btux-_ofU/2121">TS</a>]
00:35:23 ◼ ► export all your stuff in a format you can bring somewhere else but you know [<a href="https://overcast.fm/+Btux-_ofU/2123">TS</a>]
00:35:27 ◼ ► that you own your words a non-exclusive license no outs but now its expanded a [<a href="https://overcast.fm/+Btux-_ofU/2127">TS</a>]
00:35:33 ◼ ► several months ago they started hiring editors and they have they assign our [<a href="https://overcast.fm/+Btux-_ofU/2133">TS</a>]
00:35:37 ◼ ► articles they hired on my friend Matt Bors editorial cartoonist is there on [<a href="https://overcast.fm/+Btux-_ofU/2137">TS</a>]
00:35:43 ◼ ► staff guy and he runs all his stuff first areas to original work for them [<a href="https://overcast.fm/+Btux-_ofU/2143">TS</a>]
00:35:46 ◼ ► he's contracted people like rich Stevens and Tom tomorrow and so forth to do [<a href="https://overcast.fm/+Btux-_ofU/2146">TS</a>]
00:35:51 ◼ ► original and reprint work on the site so now they're an internal operations [<a href="https://overcast.fm/+Btux-_ofU/2151">TS</a>]
00:35:55 ◼ ► cartoons and long-form journalism and other stuff with editors and in the [<a href="https://overcast.fm/+Btux-_ofU/2155">TS</a>]
00:36:00 ◼ ► third thing is what they're doing with me and a few other publications where [<a href="https://overcast.fm/+Btux-_ofU/2160">TS</a>]
00:36:04 ◼ ► they're subsidizing content in the interest of us creating new high quality [<a href="https://overcast.fm/+Btux-_ofU/2164">TS</a>]
00:36:08 ◼ ► stuff that meets no good stringent editorial requirements but they don't [<a href="https://overcast.fm/+Btux-_ofU/2168">TS</a>]
00:36:12 ◼ ► have to pay for our editorial operations they don't build themselves they're just [<a href="https://overcast.fm/+Btux-_ofU/2172">TS</a>]
00:36:17 ◼ ► paying a fee and we're posting stuff and we're and we're seeing what happens so I [<a href="https://overcast.fm/+Btux-_ofU/2177">TS</a>]
00:36:22 ◼ ► think it's a great multi tier experiment and they keep improving the editing [<a href="https://overcast.fm/+Btux-_ofU/2182">TS</a>]
00:36:26 ◼ ► experience you like I have worked with a lot of content management systems CMS is [<a href="https://overcast.fm/+Btux-_ofU/2186">TS</a>]
00:36:31 ◼ ► over the air and they're all lawful and median is the best here must have ever [<a href="https://overcast.fm/+Btux-_ofU/2191">TS</a>]
00:36:35 ◼ ► worked with its not very flexible in that you're a sort of like Apple like [<a href="https://overcast.fm/+Btux-_ofU/2195">TS</a>]
00:36:39 ◼ ► medium a lot in common you know a lot of choices but the choices are generally [<a href="https://overcast.fm/+Btux-_ofU/2199">TS</a>]
00:36:44 ◼ ► good if you don't like your stock [<a href="https://overcast.fm/+Btux-_ofU/2204">TS</a>]
00:36:47 ◼ ► but generally like him so let me know when it launched the very few things you [<a href="https://overcast.fm/+Btux-_ofU/2207">TS</a>]
00:36:52 ◼ ► can do in keno but it was hard to make a bad presentation in Keynote like a truly [<a href="https://overcast.fm/+Btux-_ofU/2212">TS</a>]
00:36:56 ◼ ► ugly PowerPoint presentation the default setting up our phone is ugly and bad the [<a href="https://overcast.fm/+Btux-_ofU/2216">TS</a>]
00:37:01 ◼ ► default setting aquino is attractive in reasonable but it's still hard to [<a href="https://overcast.fm/+Btux-_ofU/2221">TS</a>]
00:37:04 ◼ ► communicate to work in Keynote like you do anywhere so mediums default is very [<a href="https://overcast.fm/+Btux-_ofU/2224">TS</a>]
00:37:10 ◼ ► nicely presented very straightforward minimal formatting and it's a delightful [<a href="https://overcast.fm/+Btux-_ofU/2230">TS</a>]
00:37:14 ◼ ► distraction free place to write as well as a writer I don't like writing in 30 [<a href="https://overcast.fm/+Btux-_ofU/2234">TS</a>]
00:37:20 ◼ ► mins Iranian BBEdit mostly and medium is the closest thing to writing and kind of [<a href="https://overcast.fm/+Btux-_ofU/2240">TS</a>]
00:37:24 ◼ ► a stripped down at her as you can get but you can throw images and you can do [<a href="https://overcast.fm/+Btux-_ofU/2244">TS</a>]
00:37:27 ◼ ► limited formatting so that's kind of the thing is they've built a really great [<a href="https://overcast.fm/+Btux-_ofU/2247">TS</a>]
00:37:31 ◼ ► CMS in which the backend rating administration is very very very close [<a href="https://overcast.fm/+Btux-_ofU/2251">TS</a>]
00:37:36 ◼ ► to what the front end is when you switch from editing to publishing the [<a href="https://overcast.fm/+Btux-_ofU/2256">TS</a>]
00:37:40 ◼ ► differences really tiny and that's kind of awesome it's very WYSIWYG very direct [<a href="https://overcast.fm/+Btux-_ofU/2260">TS</a>]
00:37:46 ◼ ► and that is huge its own self and then they're trying all these models to see [<a href="https://overcast.fm/+Btux-_ofU/2266">TS</a>]
00:37:50 ◼ ► what gets people to read and then I see you at some point you know they will [<a href="https://overcast.fm/+Btux-_ofU/2270">TS</a>]
00:37:54 ◼ ► figure out what it is do they put ads on like the decks are really unobtrusive [<a href="https://overcast.fm/+Btux-_ofU/2274">TS</a>]
00:37:58 ◼ ► effective but don't feel like crazy banner advertising or do they go to a [<a href="https://overcast.fm/+Btux-_ofU/2278">TS</a>]
00:38:03 ◼ ► subscription model or do they don't know what to do but I i'm glad that there is [<a href="https://overcast.fm/+Btux-_ofU/2283">TS</a>]
00:38:07 ◼ ► some real money in 'cause newspapers are known to the conventional journalism [<a href="https://overcast.fm/+Btux-_ofU/2287">TS</a>]
00:38:11 ◼ ► sources are really experimenting in this radical away with what the future of a [<a href="https://overcast.fm/+Btux-_ofU/2291">TS</a>]
00:38:16 ◼ ► reading experiences I mean this is almost a natural outgrowth of what [<a href="https://overcast.fm/+Btux-_ofU/2296">TS</a>]
00:38:19 ◼ ► markers ideas have been with Instapaper and with other regulators services about [<a href="https://overcast.fm/+Btux-_ofU/2299">TS</a>]
00:38:23 ◼ ► you know what what people want a real crafted on nonsense and medium is that [<a href="https://overcast.fm/+Btux-_ofU/2303">TS</a>]
00:38:28 ◼ ► it's no craft no ads and very very straightforward reading in every [<a href="https://overcast.fm/+Btux-_ofU/2308">TS</a>]
00:38:33 ◼ ► platform you're gonna lose everybody's home lose if if your ideas what does [<a href="https://overcast.fm/+Btux-_ofU/2313">TS</a>]
00:38:38 ◼ ► everybody want to read online what can we make that everybody is going to want [<a href="https://overcast.fm/+Btux-_ofU/2318">TS</a>]
00:38:41 ◼ ► to read because no not going to do it and if you want to say well what is [<a href="https://overcast.fm/+Btux-_ofU/2321">TS</a>]
00:38:45 ◼ ► most whether most people gonna wanna read well then you're going to end up [<a href="https://overcast.fm/+Btux-_ofU/2325">TS</a>]
00:38:50 ◼ ► with some crap BuzzFeed right but what are what is an untapped or under under [<a href="https://overcast.fm/+Btux-_ofU/2330">TS</a>]
00:38:57 ◼ ► underserved market for what some people want to read online chats you know about [<a href="https://overcast.fm/+Btux-_ofU/2337">TS</a>]
00:39:05 ◼ ► you know good stuff but Jake what's the new yorker be like if the new yorker [<a href="https://overcast.fm/+Btux-_ofU/2345">TS</a>]
00:39:10 ◼ ► didn't have its legacy don't have the same quality of rating I mean I don't [<a href="https://overcast.fm/+Btux-_ofU/2350">TS</a>]
00:39:14 ◼ ► want to promote medium as being the new yorker but that you know they're more on [<a href="https://overcast.fm/+Btux-_ofU/2354">TS</a>]
00:39:18 ◼ ► that and do things and people will play the New Yorker is not really ever been a [<a href="https://overcast.fm/+Btux-_ofU/2358">TS</a>]
00:39:21 ◼ ► very profitable publication have heard was on its own it wasn't and then [<a href="https://overcast.fm/+Btux-_ofU/2361">TS</a>]
00:39:25 ◼ ► communists are subsidized into four ways for years I think it actually has made [<a href="https://overcast.fm/+Btux-_ofU/2365">TS</a>]
00:39:30 ◼ ► partly because by reducing expenses like everybody else but but i dont the New [<a href="https://overcast.fm/+Btux-_ofU/2370">TS</a>]
00:39:35 ◼ ► Yorker the New Yorker is not like this great engineer newspapers used to make [<a href="https://overcast.fm/+Btux-_ofU/2375">TS</a>]
00:39:40 ◼ ► 25 to 35 percent profit we talked about last time a huge profit margins The New [<a href="https://overcast.fm/+Btux-_ofU/2380">TS</a>]
00:39:44 ◼ ► Yorker is probably made you know one percent profit over its hundred ninety [<a href="https://overcast.fm/+Btux-_ofU/2384">TS</a>]
00:39:49 ◼ ► years of existence so that harkens back to the lake don't do really great most [<a href="https://overcast.fm/+Btux-_ofU/2389">TS</a>]
00:39:56 ◼ ► of the time really great journalism really interesting stuff that you read [<a href="https://overcast.fm/+Btux-_ofU/2396">TS</a>]
00:40:00 ◼ ► is not massively profitable but it should pay everyone involved so the new [<a href="https://overcast.fm/+Btux-_ofU/2400">TS</a>]
00:40:04 ◼ ► yorker may not return money to investors but everyone involved indicates that [<a href="https://overcast.fm/+Btux-_ofU/2404">TS</a>]
00:40:08 ◼ ► reporters get paid well the staff the editors you know what did you say [<a href="https://overcast.fm/+Btux-_ofU/2408">TS</a>]
00:40:11 ◼ ► whether it's like the heritage of the new yorker what did you just say [<a href="https://overcast.fm/+Btux-_ofU/2411">TS</a>]
00:40:13 ◼ ► something about like you said it was perfect it was the way that the New [<a href="https://overcast.fm/+Btux-_ofU/2413">TS</a>]
00:40:22 ◼ ► Yorker has such a great legacy I don't know I don't even know that's how [<a href="https://overcast.fm/+Btux-_ofU/2422">TS</a>]
00:40:28 ◼ ► they've built on that and you know and you know the new yorker still looks like [<a href="https://overcast.fm/+Btux-_ofU/2428">TS</a>]
00:40:33 ◼ ► the new york oh yeah and I mean that's the thing is they are doing what they [<a href="https://overcast.fm/+Btux-_ofU/2433">TS</a>]
00:40:36 ◼ ► called digital replica publisher in this you know this gets us into a different [<a href="https://overcast.fm/+Btux-_ofU/2436">TS</a>]
00:40:40 ◼ ► issues will call back to the magazine so about your 97 or 98 percent of the [<a href="https://overcast.fm/+Btux-_ofU/2440">TS</a>]
00:40:48 ◼ ► net revenues coming from subscriptions or it comes from and there's a very [<a href="https://overcast.fm/+Btux-_ofU/2448">TS</a>]
00:40:57 ◼ ► short position I bring up the new yorker because in this case and the whole new [<a href="https://overcast.fm/+Btux-_ofU/2457">TS</a>]
00:41:02 ◼ ► standard Apple newsstand thing is that the new yorker and a lot of other paper [<a href="https://overcast.fm/+Btux-_ofU/2462">TS</a>]
00:41:07 ◼ ► publications because of how newspaper and magazine auditing is done for [<a href="https://overcast.fm/+Btux-_ofU/2467">TS</a>]
00:41:13 ◼ ► circulation they do a digital replica which is the kind of Adobe or other [<a href="https://overcast.fm/+Btux-_ofU/2473">TS</a>]
00:41:18 ◼ ► loaded interface right that's that's again that's what brought Marco into [<a href="https://overcast.fm/+Btux-_ofU/2478">TS</a>]
00:41:22 ◼ ► making the magazine the first place was 780 megabyte downloads of the new yorker [<a href="https://overcast.fm/+Btux-_ofU/2482">TS</a>]
00:41:26 ◼ ► for an issue on the iPad but they have to produce something that's very similar [<a href="https://overcast.fm/+Btux-_ofU/2486">TS</a>]
00:41:31 ◼ ► in form to the print issue to get auditing at the advertising and that's [<a href="https://overcast.fm/+Btux-_ofU/2491">TS</a>]
00:41:36 ◼ ► the model even though they're selling subscriptions that you only so big on a [<a href="https://overcast.fm/+Btux-_ofU/2496">TS</a>]
00:41:40 ◼ ► couple months ago they put to this report which they showed some of the [<a href="https://overcast.fm/+Btux-_ofU/2500">TS</a>]
00:41:44 ◼ ► numbers from the audited circulation the digital replica and in print circulation [<a href="https://overcast.fm/+Btux-_ofU/2504">TS</a>]
00:41:48 ◼ ► of various publications including the top 10 in your so forth and it turns out [<a href="https://overcast.fm/+Btux-_ofU/2508">TS</a>]
00:41:54 ◼ ► they don't have very many subscriptions I mean the record because a million [<a href="https://overcast.fm/+Btux-_ofU/2514">TS</a>]
00:41:57 ◼ ► print subscriptions and $100,000 only replica subscriptions and that's not a [<a href="https://overcast.fm/+Btux-_ofU/2517">TS</a>]
00:42:04 ◼ ► lot and you are most welcome the news then they come from the New Yorker's [<a href="https://overcast.fm/+Btux-_ofU/2524">TS</a>]
00:42:07 ◼ ► website where they could come from another app so I was already a print [<a href="https://overcast.fm/+Btux-_ofU/2527">TS</a>]
00:42:11 ◼ ► subscriber yet you can you get a free rate your print subscriber lot of [<a href="https://overcast.fm/+Btux-_ofU/2531">TS</a>]
00:42:15 ◼ ► publications you're not going to do stances subscribe so Apple had started [<a href="https://overcast.fm/+Btux-_ofU/2535">TS</a>]
00:42:19 ◼ ► the newsstand conceivably as a way to take some of the really huge amounts of [<a href="https://overcast.fm/+Btux-_ofU/2539">TS</a>]
00:42:23 ◼ ► money spent on periodicals bring it in house there take the 30% cut and save [<a href="https://overcast.fm/+Btux-_ofU/2543">TS</a>]
00:42:29 ◼ ► the industry because they were going to make it easy for people to subscribe [<a href="https://overcast.fm/+Btux-_ofU/2549">TS</a>]
00:42:34 ◼ ► losses farmers will come back marking would be cheaper and we were thirty [<a href="https://overcast.fm/+Btux-_ofU/2554">TS</a>]
00:42:37 ◼ ► percent because Apple is handling all this and it was a much stick your [<a href="https://overcast.fm/+Btux-_ofU/2557">TS</a>]
00:42:42 ◼ ► experience and blah blah that's obviously turned out not to be true but [<a href="https://overcast.fm/+Btux-_ofU/2562">TS</a>]
00:42:45 ◼ ► think it's think it's clear that Apple's not the savior of the book industry or [<a href="https://overcast.fm/+Btux-_ofU/2565">TS</a>]
00:42:48 ◼ ► the periodical industry and it's led to you know sort of where they are today [<a href="https://overcast.fm/+Btux-_ofU/2568">TS</a>]
00:42:54 ◼ ► the magazine is actually one of the more popular publications and we should [<a href="https://overcast.fm/+Btux-_ofU/2574">TS</a>]
00:42:59 ◼ ► induce today we should buy top we show up in the top grossing list sometimes [<a href="https://overcast.fm/+Btux-_ofU/2579">TS</a>]
00:43:03 ◼ ► very close to the top and we should not if the other publications are doing as [<a href="https://overcast.fm/+Btux-_ofU/2583">TS</a>]
00:43:08 ◼ ► well as they should in selling on newsstands as their primary place for [<a href="https://overcast.fm/+Btux-_ofU/2588">TS</a>]
00:43:12 ◼ ► the digital subscriptions to purchase I say I still think and I think this is [<a href="https://overcast.fm/+Btux-_ofU/2592">TS</a>]
00:43:17 ◼ ► one of those like sort of its meta analysis but I think it's sort of under [<a href="https://overcast.fm/+Btux-_ofU/2597">TS</a>]
00:43:22 ◼ ► represented is on the day the original iPad was introduced at that event and it [<a href="https://overcast.fm/+Btux-_ofU/2602">TS</a>]
00:43:31 ◼ ► kind of garnered a lease in some quarters especially in the more [<a href="https://overcast.fm/+Btux-_ofU/2611">TS</a>]
00:43:36 ◼ ► mainstream I think that you know I certainly got it I i really was pressed [<a href="https://overcast.fm/+Btux-_ofU/2616">TS</a>]
00:43:41 ◼ ► by the original iPad and I think a lot of other tack sort of public or at least [<a href="https://overcast.fm/+Btux-_ofU/2621">TS</a>]
00:43:49 ◼ ► the people who get what Apple does very impressive right off the bat but the [<a href="https://overcast.fm/+Btux-_ofU/2629">TS</a>]
00:43:52 ◼ ► collective response in the mainstream media was sort of it's just a big part [<a href="https://overcast.fm/+Btux-_ofU/2632">TS</a>]
00:44:01 ◼ ► of that was definitely because leading up to the announcement on everybody knew [<a href="https://overcast.fm/+Btux-_ofU/2641">TS</a>]
00:44:09 ◼ ► was going to be a tablet right there was four months in advance there was Apple's [<a href="https://overcast.fm/+Btux-_ofU/2649">TS</a>]
00:44:13 ◼ ► working on a tablet working on the tablet and then the day before the event [<a href="https://overcast.fm/+Btux-_ofU/2653">TS</a>]
00:44:16 ◼ ► everybody knew where it thought they knew everybody was pretty darn sure that [<a href="https://overcast.fm/+Btux-_ofU/2656">TS</a>]
00:44:21 ◼ ► what this event was for it was this tablet tablet but part of that was that [<a href="https://overcast.fm/+Btux-_ofU/2661">TS</a>]
00:44:28 ◼ ► it was also widely predicted that the tablet was going to save the publishing [<a href="https://overcast.fm/+Btux-_ofU/2668">TS</a>]
00:44:36 ◼ ► industry save the newspaper and magazine issue you know he's going to do for [<a href="https://overcast.fm/+Btux-_ofU/2676">TS</a>]
00:44:40 ◼ ► newspapers and magazines what the iPod did for news and I know that in [<a href="https://overcast.fm/+Btux-_ofU/2680">TS</a>]
00:44:45 ◼ ► hindsight lots and lots of music executive still say they still think [<a href="https://overcast.fm/+Btux-_ofU/2685">TS</a>]
00:44:49 ◼ ► that you know they would be better off without it because you know the revenues [<a href="https://overcast.fm/+Btux-_ofU/2689">TS</a>]
00:44:53 ◼ ► are still lower than they were at the peak of the CD [<a href="https://overcast.fm/+Btux-_ofU/2693">TS</a>]
00:44:56 ◼ ► hero but that you know I think rational analysis will tell you that the CD era [<a href="https://overcast.fm/+Btux-_ofU/2696">TS</a>]
00:45:01 ◼ ► was an anomaly because they you know right up until now Napster they were [<a href="https://overcast.fm/+Btux-_ofU/2701">TS</a>]
00:45:07 ◼ ► charging people seventeen eighteen dollars four hits CD and people were [<a href="https://overcast.fm/+Btux-_ofU/2707">TS</a>]
00:45:11 ◼ ► buying them just to get like the two songs that they wanted oh well there's [<a href="https://overcast.fm/+Btux-_ofU/2711">TS</a>]
00:45:15 ◼ ► also a creeper CDs were repurchased oh yes yes yes yes [<a href="https://overcast.fm/+Btux-_ofU/2715">TS</a>]
00:45:18 ◼ ► global right when people all those casualties were thrown out the tapes you [<a href="https://overcast.fm/+Btux-_ofU/2718">TS</a>]
00:45:24 ◼ ► know for me you know I'm young enough their original musical excellence [<a href="https://overcast.fm/+Btux-_ofU/2724">TS</a>]
00:45:27 ◼ ► cassette tapes and I bought three bottles lot of stuff on CD [<a href="https://overcast.fm/+Btux-_ofU/2727">TS</a>]
00:45:31 ◼ ► you know I remember you know for me in this is totally true I remember thinking [<a href="https://overcast.fm/+Btux-_ofU/2731">TS</a>]
00:45:37 ◼ ► as you know when I was in college [<a href="https://overcast.fm/+Btux-_ofU/2737">TS</a>]
00:45:41 ◼ ► significant part of my net worth was my CDs and I didn't have used CD collection [<a href="https://overcast.fm/+Btux-_ofU/2741">TS</a>]
00:45:47 ◼ ► I had I don't know maybe 100 to 200 estimated somewhere between 100 and 200 [<a href="https://overcast.fm/+Btux-_ofU/2747">TS</a>]
00:45:54 ◼ ► compact discs but you could resell them right you can you know it was a huge [<a href="https://overcast.fm/+Btux-_ofU/2754">TS</a>]
00:45:59 ◼ ► thing in the nineties where do you go to a used CD shop and you could resell the [<a href="https://overcast.fm/+Btux-_ofU/2759">TS</a>]
00:46:04 ◼ ► you could sell them for roughly 10 bucks you know give or take depending on what [<a href="https://overcast.fm/+Btux-_ofU/2764">TS</a>]
00:46:09 ◼ ► it was you know five to 10 bucks if it was in good shape so if I had a hundred [<a href="https://overcast.fm/+Btux-_ofU/2769">TS</a>]
00:46:14 ◼ ► CDs I could if I needed the money I could go and sell them and you know walk [<a href="https://overcast.fm/+Btux-_ofU/2774">TS</a>]
00:46:20 ◼ ► out of the store with $1500 right and that was actually a huge amount of my [<a href="https://overcast.fm/+Btux-_ofU/2780">TS</a>]
00:46:25 ◼ ► net worth I had had a checking account of my parents occasionally put some [<a href="https://overcast.fm/+Btux-_ofU/2785">TS</a>]
00:46:30 ◼ ► money into I had a Mac LLC that you know by the time I was you know my third or [<a href="https://overcast.fm/+Btux-_ofU/2790">TS</a>]
00:46:39 ◼ ► fourth year of college at greatly did you know depreciated in value and I had [<a href="https://overcast.fm/+Btux-_ofU/2799">TS</a>]
00:46:44 ◼ ► my CDs you know and I had a stereo system to play them on that's really all [<a href="https://overcast.fm/+Btux-_ofU/2804">TS</a>]
00:46:49 ◼ ► I had that if I really needed money that's all I had to to to sell but I you [<a href="https://overcast.fm/+Btux-_ofU/2809">TS</a>]
00:46:54 ◼ ► know the thing that was probably worth the most by the time I graduated where [<a href="https://overcast.fm/+Btux-_ofU/2814">TS</a>]
00:46:57 ◼ ► the CDs which is crazy if you think about there's no rational and irrational [<a href="https://overcast.fm/+Btux-_ofU/2817">TS</a>]
00:47:01 ◼ ► world a 22 year old who likes to listen to music shouldn't have to [<a href="https://overcast.fm/+Btux-_ofU/2821">TS</a>]
00:47:06 ◼ ► have you know to $3,000 tied up in their music collection ridiculous but that's [<a href="https://overcast.fm/+Btux-_ofU/2826">TS</a>]
00:47:13 ◼ ► music executives today will argue some will argue that Apple you know that if [<a href="https://overcast.fm/+Btux-_ofU/2833">TS</a>]
00:47:17 ◼ ► it hadn't been for those jerks at Apple they've somehow come up with something [<a href="https://overcast.fm/+Btux-_ofU/2837">TS</a>]
00:47:20 ◼ ► that would have kept the the golden era going but I think rational people would [<a href="https://overcast.fm/+Btux-_ofU/2840">TS</a>]
00:47:23 ◼ ► agree Apple did save them from a world where everything had gone free and this [<a href="https://overcast.fm/+Btux-_ofU/2843">TS</a>]
00:47:28 ◼ ► is a receipt with cable TV too is like the cable industry that thing that [<a href="https://overcast.fm/+Btux-_ofU/2848">TS</a>]
00:47:32 ◼ ► freaks him out the most is unbundling because nobody wants all those channels [<a href="https://overcast.fm/+Btux-_ofU/2852">TS</a>]
00:47:35 ◼ ► nobody wants to be $1 4050 shells they want to pay twenty thirty dollars for [<a href="https://overcast.fm/+Btux-_ofU/2855">TS</a>]
00:47:40 ◼ ► like seven channels but anyway there was this undercurrent and I mean it was [<a href="https://overcast.fm/+Btux-_ofU/2860">TS</a>]
00:47:44 ◼ ► literally you know there were people talking about it before they let us into [<a href="https://overcast.fm/+Btux-_ofU/2864">TS</a>]
00:47:47 ◼ ► the event you know I was there you know the other press people then that was [<a href="https://overcast.fm/+Btux-_ofU/2867">TS</a>]
00:47:51 ◼ ► widely talked about it what are they going to do it you know I wonder if are [<a href="https://overcast.fm/+Btux-_ofU/2871">TS</a>]
00:47:54 ◼ ► you know people who worked for newspapers and stuff were wondering you [<a href="https://overcast.fm/+Btux-_ofU/2874">TS</a>]
00:47:58 ◼ ► know where it is my paper gonna get involved with this whatever and when you [<a href="https://overcast.fm/+Btux-_ofU/2878">TS</a>]
00:48:01 ◼ ► know the event came and finished without any kind of announcement of anything [<a href="https://overcast.fm/+Btux-_ofU/2881">TS</a>]
00:48:05 ◼ ► like it no new newspaper I mean I guess they had the the New York Times app [<a href="https://overcast.fm/+Btux-_ofU/2885">TS</a>]
00:48:10 ◼ ► right was demoed at the event but they were like we were like we it's an IHOP [<a href="https://overcast.fm/+Btux-_ofU/2890">TS</a>]
00:48:15 ◼ ► though it's not a feeling like it's not a fan and I think that fueled the nav [<a href="https://overcast.fm/+Btux-_ofU/2895">TS</a>]
00:48:20 ◼ ► response to the iPad because these you know from people who work at these [<a href="https://overcast.fm/+Btux-_ofU/2900">TS</a>]
00:48:23 ◼ ► publications who are hoping that Apple they they kind of went into it with this [<a href="https://overcast.fm/+Btux-_ofU/2903">TS</a>]
00:48:26 ◼ ► perspective of house Apple gonna save my publication I'm worried about my job and [<a href="https://overcast.fm/+Btux-_ofU/2906">TS</a>]
00:48:32 ◼ ► the event came and went with no no no word about it and and it I think it [<a href="https://overcast.fm/+Btux-_ofU/2912">TS</a>]
00:48:37 ◼ ► fueled that initial poor response to the iPad because they were so you know and [<a href="https://overcast.fm/+Btux-_ofU/2917">TS</a>]
00:48:43 ◼ ► it's only natural if you know if you're worried about the future of your own job [<a href="https://overcast.fm/+Btux-_ofU/2923">TS</a>]
00:48:47 ◼ ► and your own industry that's you know and it still does the case today if [<a href="https://overcast.fm/+Btux-_ofU/2927">TS</a>]
00:48:52 ◼ ► you're you know somebody who's especially if you're a little bit older [<a href="https://overcast.fm/+Btux-_ofU/2932">TS</a>]
00:48:56 ◼ ► and more established already established in you thought even just a few years ago [<a href="https://overcast.fm/+Btux-_ofU/2936">TS</a>]
00:49:00 ◼ ► that you know you had a career for the rest of your working years [<a href="https://overcast.fm/+Btux-_ofU/2940">TS</a>]
00:49:04 ◼ ► it's not just that you know that your publications gonna go under and you have [<a href="https://overcast.fm/+Btux-_ofU/2944">TS</a>]
00:49:09 ◼ ► to go to some other publication the worry is that if the industry you know [<a href="https://overcast.fm/+Btux-_ofU/2949">TS</a>]
00:49:13 ◼ ► shrivels there you know there won't be anybody else to go to [<a href="https://overcast.fm/+Btux-_ofU/2953">TS</a>]
00:49:16 ◼ ► yes not it's not irrational because there's I mean this is the problem the [<a href="https://overcast.fm/+Btux-_ofU/2956">TS</a>]
00:49:20 ◼ ► disruption problem is when you have these huge changes in the economy in the [<a href="https://overcast.fm/+Btux-_ofU/2960">TS</a>]
00:49:25 ◼ ► past I would say pre digital there's still the issue of moving atoms around [<a href="https://overcast.fm/+Btux-_ofU/2965">TS</a>]
00:49:29 ◼ ► so you figure out a new way to make atomic thing better like this process [<a href="https://overcast.fm/+Btux-_ofU/2969">TS</a>]
00:49:34 ◼ ► shaves eighty percent of the cost off people were still pay used to pay the [<a href="https://overcast.fm/+Btux-_ofU/2974">TS</a>]
00:49:38 ◼ ► same like you didn't suck all the money out of the system will usually did as [<a href="https://overcast.fm/+Btux-_ofU/2978">TS</a>]
00:49:42 ◼ ► you sucked some of the money into a new segment of industry new companies the [<a href="https://overcast.fm/+Btux-_ofU/2982">TS</a>]
00:49:47 ◼ ► old ones might collapse and you have bankruptcies and stuff like that but all [<a href="https://overcast.fm/+Btux-_ofU/2987">TS</a>]
00:49:52 ◼ ► the publishing industry disruption is that because because I think bad [<a href="https://overcast.fm/+Btux-_ofU/2992">TS</a>]
00:49:58 ◼ ► decisions and bad ways of thinking the nineteen nineties that everything should [<a href="https://overcast.fm/+Btux-_ofU/2998">TS</a>]
00:50:01 ◼ ► be that this isthat misreading of store-brand hear it all the time is [<a href="https://overcast.fm/+Btux-_ofU/3001">TS</a>]
00:50:04 ◼ ► Stewart Brand said information wants to be free he was not this is that libres [<a href="https://overcast.fm/+Btux-_ofU/3004">TS</a>]
00:50:08 ◼ ► vs gratis libre versus freedom of thought right here is versus free as in [<a href="https://overcast.fm/+Btux-_ofU/3008">TS</a>]
00:50:17 ◼ ► freedom yeah and so his statement if you read it more carefully in context was [<a href="https://overcast.fm/+Btux-_ofU/3017">TS</a>]
00:50:22 ◼ ► that you should be able to have access to information not that you shouldn't [<a href="https://overcast.fm/+Btux-_ofU/3022">TS</a>]
00:50:26 ◼ ► pay for it i mean a course he was he was advocating more availability of [<a href="https://overcast.fm/+Btux-_ofU/3026">TS</a>]
00:50:30 ◼ ► information at no cost but also that what the availability of information in [<a href="https://overcast.fm/+Btux-_ofU/3030">TS</a>]
00:50:35 ◼ ► general and he is a publisher resold information he wasn't giving it away so [<a href="https://overcast.fm/+Btux-_ofU/3035">TS</a>]
00:50:40 ◼ ► I don't know why this infected things but I don't think it was people buy into [<a href="https://overcast.fm/+Btux-_ofU/3040">TS</a>]
00:50:44 ◼ ► I think the publishing industry simply did not understand the internet thought [<a href="https://overcast.fm/+Btux-_ofU/3044">TS</a>]
00:50:48 ◼ ► it was a fair because they've gone through video taxed in whatever you know [<a href="https://overcast.fm/+Btux-_ofU/3048">TS</a>]
00:50:54 ◼ ► all these things are like the internet a lot more people but it's ultimately [<a href="https://overcast.fm/+Btux-_ofU/3054">TS</a>]
00:50:57 ◼ ► there's no money there no one's gonna care and its gonna come and go so we'll [<a href="https://overcast.fm/+Btux-_ofU/3057">TS</a>]
00:51:00 ◼ ► put some time money into it there are people who love for thought like doctors [<a href="https://overcast.fm/+Btux-_ofU/3060">TS</a>]
00:51:04 ◼ ► at a spot called news and comics a few years ago [<a href="https://overcast.fm/+Btux-_ofU/3064">TS</a>]
00:51:08 ◼ ► he was one of the voices in the wilderness did some smart things but i [<a href="https://overcast.fm/+Btux-_ofU/3068">TS</a>]
00:51:11 ◼ ► think i dont wanna say he was advocating walls in the nineteen nineties you know [<a href="https://overcast.fm/+Btux-_ofU/3071">TS</a>]
00:51:15 ◼ ► it was not that we should all be paying for all the journalism out there is a [<a href="https://overcast.fm/+Btux-_ofU/3075">TS</a>]
00:51:19 ◼ ► publisher who has a publication I want you to pay I understand there are [<a href="https://overcast.fm/+Btux-_ofU/3079">TS</a>]
00:51:22 ◼ ► different philosophies in ads can support but like 95% of the money from [<a href="https://overcast.fm/+Btux-_ofU/3082">TS</a>]
00:51:27 ◼ ► advertising locked up in these Kwasi local monopolies publishing some [<a href="https://overcast.fm/+Btux-_ofU/3087">TS</a>]
00:51:32 ◼ ► national publishing markets where the only venue where advertisers could reach [<a href="https://overcast.fm/+Btux-_ofU/3092">TS</a>]
00:51:36 ◼ ► people in print were through these very specific ways that had extremely high [<a href="https://overcast.fm/+Btux-_ofU/3096">TS</a>]
00:51:40 ◼ ► inflated high-profit methods that got sucked totally out it wasn't replaced [<a href="https://overcast.fm/+Btux-_ofU/3100">TS</a>]
00:51:46 ◼ ► with much rate online advertising is a huge industry but it's so dispersed it [<a href="https://overcast.fm/+Btux-_ofU/3106">TS</a>]
00:51:51 ◼ ► so spread so thin that even though its many tens of billions of dollars a year [<a href="https://overcast.fm/+Btux-_ofU/3111">TS</a>]
00:51:55 ◼ ► now it didn't go back to the previous high mark eg keepers but but advertisers [<a href="https://overcast.fm/+Btux-_ofU/3115">TS</a>]
00:52:01 ◼ ► have found much more efficiency rate so the efficiency and the disbursement the [<a href="https://overcast.fm/+Btux-_ofU/3121">TS</a>]
00:52:05 ◼ ► distribution of people's attention at the same time just such summit many [<a href="https://overcast.fm/+Btux-_ofU/3125">TS</a>]
00:52:11 ◼ ► others no clear path for how to fund but was funded for you know hundred-plus [<a href="https://overcast.fm/+Btux-_ofU/3131">TS</a>]
00:52:17 ◼ ► years ago that journalism can exist in the same form because the advertising [<a href="https://overcast.fm/+Btux-_ofU/3137">TS</a>]
00:52:21 ◼ ► money just simply isn't coming back at that intensity per read her and the [<a href="https://overcast.fm/+Btux-_ofU/3141">TS</a>]
00:52:28 ◼ ► subscription model is still developing whether people are willing to pay enough [<a href="https://overcast.fm/+Btux-_ofU/3148">TS</a>]
00:52:31 ◼ ► and I'm the magazine is ongoing experiment I don't think of it as a [<a href="https://overcast.fm/+Btux-_ofU/3151">TS</a>]
00:52:35 ◼ ► successful business I'll be honest is a very interesting thing for me to do as [<a href="https://overcast.fm/+Btux-_ofU/3155">TS</a>]
00:52:39 ◼ ► an entrepreneur but I think of it as an ongoing experiment in how people read [<a href="https://overcast.fm/+Btux-_ofU/3159">TS</a>]
00:52:43 ◼ ► and what they're willing to pay for and I feel like I'm on the front lines of [<a href="https://overcast.fm/+Btux-_ofU/3163">TS</a>]
00:52:46 ◼ ► the cutting edge of understanding that because we're trying to do something [<a href="https://overcast.fm/+Btux-_ofU/3166">TS</a>]
00:52:52 ◼ ► very independent that's new that's a very much of the internet born digital [<a href="https://overcast.fm/+Btux-_ofU/3172">TS</a>]
00:52:57 ◼ ► and yet we're looking to this old model of something so well and this ties this [<a href="https://overcast.fm/+Btux-_ofU/3177">TS</a>]
00:53:04 ◼ ► relates right back to what we were talking about earlier in the show where [<a href="https://overcast.fm/+Btux-_ofU/3184">TS</a>]
00:53:08 ◼ ► you know let's call it clicked right [<a href="https://overcast.fm/+Btux-_ofU/3188">TS</a>]
00:53:10 ◼ ► empty garbage has no lasting value but generates a lot of [<a href="https://overcast.fm/+Btux-_ofU/3190">TS</a>]
00:53:18 ◼ ► of traffic you know newspapers and magazines aren't even historically done [<a href="https://overcast.fm/+Btux-_ofU/3198">TS</a>]
00:53:29 ◼ ► an incentive that there's always some fluff right there you know I like comics [<a href="https://overcast.fm/+Btux-_ofU/3209">TS</a>]
00:53:34 ◼ ► I love that I used to love the comic side when I was a daily newspaper reader [<a href="https://overcast.fm/+Btux-_ofU/3214">TS</a>]
00:53:37 ◼ ► love the comics page but let's face it that's not serious that's not what [<a href="https://overcast.fm/+Btux-_ofU/3217">TS</a>]
00:53:41 ◼ ► people talk about newspapers is serious institutions [<a href="https://overcast.fm/+Btux-_ofU/3221">TS</a>]
00:53:45 ◼ ► you know the comics page is not it you know the New York Times famously does [<a href="https://overcast.fm/+Btux-_ofU/3225">TS</a>]
00:53:50 ◼ ► not have a comics page you know there's this society pages you know a lot of [<a href="https://overcast.fm/+Btux-_ofU/3230">TS</a>]
00:53:57 ◼ ► newspapers have gossip columns stuff like that the thing is cuz it was all [<a href="https://overcast.fm/+Btux-_ofU/3237">TS</a>]
00:54:04 ◼ ► bundled in you had to buy either you are a subscriber who got the whole thing [<a href="https://overcast.fm/+Btux-_ofU/3244">TS</a>]
00:54:08 ◼ ► every day where you bought a single copy every day you bought the whole thing and [<a href="https://overcast.fm/+Btux-_ofU/3248">TS</a>]
00:54:12 ◼ ► so the fact that expensive investigative journalism something where you put a [<a href="https://overcast.fm/+Btux-_ofU/3252">TS</a>]
00:54:18 ◼ ► team of two reporters to investigate whether the mayor's office has been [<a href="https://overcast.fm/+Btux-_ofU/3258">TS</a>]
00:54:24 ◼ ► taking illegal contributions from construction company in a sort of thing [<a href="https://overcast.fm/+Btux-_ofU/3264">TS</a>]
00:54:29 ◼ ► that local newspapers are really the only institution that can uncover that [<a href="https://overcast.fm/+Btux-_ofU/3269">TS</a>]
00:54:34 ◼ ► the sports scores for the high schools are in that was a huge reason the people [<a href="https://overcast.fm/+Btux-_ofU/3274">TS</a>]
00:54:38 ◼ ► at one point right right and so you know there might be a lot more people who [<a href="https://overcast.fm/+Btux-_ofU/3278">TS</a>]
00:54:45 ◼ ► checked the scores on sports page then who read the city hall reporters daily [<a href="https://overcast.fm/+Btux-_ofU/3285">TS</a>]
00:54:55 ◼ ► filings but you know it was you know it was all of the bundle and it wasn't it [<a href="https://overcast.fm/+Btux-_ofU/3295">TS</a>]
00:55:01 ◼ ► wouldn't matter if that City Hall reporting costs more than you know [<a href="https://overcast.fm/+Btux-_ofU/3301">TS</a>]
00:55:06 ◼ ► paying an intern to to type the high school basketball scores as they came in [<a href="https://overcast.fm/+Btux-_ofU/3306">TS</a>]
00:55:11 ◼ ► you know it was just considered part of the institution whereas now with this [<a href="https://overcast.fm/+Btux-_ofU/3311">TS</a>]
00:55:15 ◼ ► page 3 model where you can see what's making the money just across the whole [<a href="https://overcast.fm/+Btux-_ofU/3315">TS</a>]
00:55:20 ◼ ► thing and and steers the institution in the direction of where the Patriots are [<a href="https://overcast.fm/+Btux-_ofU/3320">TS</a>]
00:55:26 ◼ ► coming in everything becomes vertical in this market rate is an incredibly crass [<a href="https://overcast.fm/+Btux-_ofU/3326">TS</a>]
00:55:32 ◼ ► pageview acquiring like lowest-common-denominator period stuff [<a href="https://overcast.fm/+Btux-_ofU/3332">TS</a>]
00:55:37 ◼ ► Business Insider for business news at all p.m. post for sort of political [<a href="https://overcast.fm/+Btux-_ofU/3337">TS</a>]
00:55:42 ◼ ► gossip it's all BuzzFeed for just nonsense right where you know or even [<a href="https://overcast.fm/+Btux-_ofU/3342">TS</a>]
00:55:45 ◼ ► though I can haz hamburger hamburger which is never was never intended [<a href="https://overcast.fm/+Btux-_ofU/3345">TS</a>]
00:55:51 ◼ ► pretend to be news or anything like that they're all these verticals for that [<a href="https://overcast.fm/+Btux-_ofU/3351">TS</a>]
00:55:55 ◼ ► kind of common denominator that used to help justify or or boy up the profits at [<a href="https://overcast.fm/+Btux-_ofU/3355">TS</a>]
00:56:03 ◼ ► the news of vertical for comics right there are different comic safety of all [<a href="https://overcast.fm/+Btux-_ofU/3363">TS</a>]
00:56:07 ◼ ► these web comics artists many of them making her or even a very good living [<a href="https://overcast.fm/+Btux-_ofU/3367">TS</a>]
00:56:12 ◼ ► the huge range of people there who they would previously have to be in a paper [<a href="https://overcast.fm/+Btux-_ofU/3372">TS</a>]
00:56:16 ◼ ► in syndicated in most money would go to the newspaper this indicates they make [<a href="https://overcast.fm/+Btux-_ofU/3376">TS</a>]
00:56:19 ◼ ► it directly right to have them to then you have this investigative part of the [<a href="https://overcast.fm/+Btux-_ofU/3379">TS</a>]
00:56:25 ◼ ► features partly investigated port the sports part all verticals the trouble is [<a href="https://overcast.fm/+Btux-_ofU/3385">TS</a>]
00:56:29 ◼ ► the long form investigative part doesn't really pay like you can't hope all cars [<a href="https://overcast.fm/+Btux-_ofU/3389">TS</a>]
00:56:35 ◼ ► just sold or sort of Kwasi acquire booze NSFW Corp his publication into Pando [<a href="https://overcast.fm/+Btux-_ofU/3395">TS</a>]
00:56:44 ◼ ► daily in like you know we all unite and will have different feelings up into a [<a href="https://overcast.fm/+Btux-_ofU/3404">TS</a>]
00:56:48 ◼ ► daily and its kinda in bed with its investors in terms of like writing about [<a href="https://overcast.fm/+Btux-_ofU/3408">TS</a>]
00:56:52 ◼ ► companies that funded it whatever so there's that whole thing but W i [<a href="https://overcast.fm/+Btux-_ofU/3412">TS</a>]
00:56:56 ◼ ► subscribe to his very interesting good publication and it was essentially the [<a href="https://overcast.fm/+Btux-_ofU/3416">TS</a>]
00:57:01 ◼ ► investigative arm of the newspaper or magazine here and he's really long super [<a href="https://overcast.fm/+Btux-_ofU/3421">TS</a>]
00:57:06 ◼ ► in-depth features and they paid people fairly well for their staff they ran [<a href="https://overcast.fm/+Btux-_ofU/3426">TS</a>]
00:57:10 ◼ ► three million dollars and they could not think they had several thousand [<a href="https://overcast.fm/+Btux-_ofU/3430">TS</a>]
00:57:14 ◼ ► subscribers by the end which is nothing in terms of being able to produce the [<a href="https://overcast.fm/+Btux-_ofU/3434">TS</a>]
00:57:18 ◼ ► revenue you need for the investors investing in you so don't say that you [<a href="https://overcast.fm/+Btux-_ofU/3438">TS</a>]
00:57:22 ◼ ► can any of what I'm doing I still modest numbers describes room during a [<a href="https://overcast.fm/+Btux-_ofU/3442">TS</a>]
00:57:25 ◼ ► sustainable and I'm trying to branch out into different publishing methods they [<a href="https://overcast.fm/+Btux-_ofU/3445">TS</a>]
00:57:30 ◼ ► feel like the newsstand is not viable as it was brand new books and other things [<a href="https://overcast.fm/+Btux-_ofU/3450">TS</a>]
00:57:35 ◼ ► but it's that in the past each part with subsidized the other and maybe you would [<a href="https://overcast.fm/+Btux-_ofU/3455">TS</a>]
00:57:40 ◼ ► do this incredible investigative piece and newsweek maritime in time have the [<a href="https://overcast.fm/+Btux-_ofU/3460">TS</a>]
00:57:45 ◼ ► cover story by Steven Brill about medical bills [<a href="https://overcast.fm/+Btux-_ofU/3465">TS</a>]
00:57:48 ◼ ► yes yes so time could have sold I don't know if this is true but I'm could [<a href="https://overcast.fm/+Btux-_ofU/3468">TS</a>]
00:57:52 ◼ ► actually sold a million copies on the newsstand more because this was a big [<a href="https://overcast.fm/+Btux-_ofU/3472">TS</a>]
00:57:56 ◼ ► you know this is that kind of thing that gets up much buzz actually used to drive [<a href="https://overcast.fm/+Btux-_ofU/3476">TS</a>]
00:58:01 ◼ ► newsstand sales they go back to the prices they were print more copies so [<a href="https://overcast.fm/+Btux-_ofU/3481">TS</a>]
00:58:05 ◼ ► you could come out with a great newspaper story or great magazine story [<a href="https://overcast.fm/+Btux-_ofU/3485">TS</a>]
00:58:08 ◼ ► and actually route recoup some of the expense sometimes by selling more copies [<a href="https://overcast.fm/+Btux-_ofU/3488">TS</a>]
00:58:13 ◼ ► just know that now a million to 10 million extra page views might be tens [<a href="https://overcast.fm/+Btux-_ofU/3493">TS</a>]
00:58:19 ◼ ► of thousands of dollars is not hundreds of thousands or millions of dollars [<a href="https://overcast.fm/+Btux-_ofU/3499">TS</a>]
00:58:22 ◼ ► there's a mismatch now between what used to all be grouped as like one [<a href="https://overcast.fm/+Btux-_ofU/3502">TS</a>]
00:58:27 ◼ ► publication and all these different verticals each of which may not be [<a href="https://overcast.fm/+Btux-_ofU/3507">TS</a>]
00:58:30 ◼ ► sustainable separately and maybe they have to get squeezed back together and [<a href="https://overcast.fm/+Btux-_ofU/3510">TS</a>]
00:58:35 ◼ ► that's why does he does the high-end features and stuff to do in and the [<a href="https://overcast.fm/+Btux-_ofU/3515">TS</a>]
00:58:40 ◼ ► lowbrow which is the million other billion pagey things they seem to be [<a href="https://overcast.fm/+Btux-_ofU/3520">TS</a>]
00:58:44 ◼ ► trying to two tigers back together to glue them together to make both ends [<a href="https://overcast.fm/+Btux-_ofU/3524">TS</a>]
00:58:47 ◼ ► work that's come back to that wanted to ask you a few questions about a few more [<a href="https://overcast.fm/+Btux-_ofU/3527">TS</a>]
00:58:53 ◼ ► questions about the newsstand magazine speaking of which I'm gonna take a break [<a href="https://overcast.fm/+Btux-_ofU/3533">TS</a>]
00:58:57 ◼ ► here doing I had read but I also absolutely I must do a nephew us to [<a href="https://overcast.fm/+Btux-_ofU/3537">TS</a>]
00:59:03 ◼ ► follow up from last week's show with with folks where I was talking about [<a href="https://overcast.fm/+Btux-_ofU/3543">TS</a>]
00:59:09 ◼ ► apples bunny suit the one where they torched guide the Intel guy in a bunny [<a href="https://overcast.fm/+Btux-_ofU/3549">TS</a>]
00:59:17 ◼ ► to not John Siracusa very plainly corrected me it was that was from the G [<a href="https://overcast.fm/+Btux-_ofU/3557">TS</a>]
00:59:25 ◼ ► three PowerMax which were so far so all that appealing to the adam has shown [<a href="https://overcast.fm/+Btux-_ofU/3565">TS</a>]
00:59:32 ◼ ► that but it was actually when Apple is still building beige beige boxes from [<a href="https://overcast.fm/+Btux-_ofU/3572">TS</a>]
00:59:37 ◼ ► 1998 so I guess the the candy-colored IMAX route but the equivalent industrial [<a href="https://overcast.fm/+Btux-_ofU/3577">TS</a>]
00:59:45 ◼ ► design PowerMax weren't a really old what's-his-name dreyfus was the narrator [<a href="https://overcast.fm/+Btux-_ofU/3585">TS</a>]
00:59:54 ◼ ► let me take a break and tell you that another great returns sponsored to the [<a href="https://overcast.fm/+Btux-_ofU/3594">TS</a>]
01:00:04 ◼ ► show our friends at igloo igloo you'll remember this they give you an Internet [<a href="https://overcast.fm/+Btux-_ofU/3604">TS</a>]
01:00:10 ◼ ► they'll actually like you can share content quickly with built-in apps [<a href="https://overcast.fm/+Btux-_ofU/3610">TS</a>]
01:00:15 ◼ ► they've got blogs counters file-sharing forums twitter-like microblogs wikis [<a href="https://overcast.fm/+Btux-_ofU/3615">TS</a>]
01:00:22 ◼ ► right so if you've ever thought would be great if we had like our group our team [<a href="https://overcast.fm/+Btux-_ofU/3622">TS</a>]
01:00:26 ◼ ► our company if we had our own little private Twitter something where we could [<a href="https://overcast.fm/+Btux-_ofU/3626">TS</a>]
01:00:30 ◼ ► just post things like links and little short things but keep it private it's [<a href="https://overcast.fm/+Btux-_ofU/3630">TS</a>]
01:00:34 ◼ ► just for us if you can give you that everything is social you can comment on [<a href="https://overcast.fm/+Btux-_ofU/3634">TS</a>]
01:00:40 ◼ ► any type of any type of comment in that thang comment on calendar items comment [<a href="https://overcast.fm/+Btux-_ofU/3640">TS</a>]
01:00:45 ◼ ► on files are uploaded you can add a dimension each other you know your [<a href="https://overcast.fm/+Btux-_ofU/3645">TS</a>]
01:00:50 ◼ ► co-workers and colleagues and you can follow content for updates and used tags [<a href="https://overcast.fm/+Btux-_ofU/3650">TS</a>]
01:00:56 ◼ ► to group things the way you work so you can tag you know an event in a file and [<a href="https://overcast.fm/+Btux-_ofU/3656">TS</a>]
01:01:04 ◼ ► have them grouped together by that tag of another different discrete items you [<a href="https://overcast.fm/+Btux-_ofU/3664">TS</a>]
01:01:11 ◼ ► can add rooms like little mini lose so if you're in a bigger organization you [<a href="https://overcast.fm/+Btux-_ofU/3671">TS</a>]
01:01:18 ◼ ► primary for the whole organization company and many clues for each of the [<a href="https://overcast.fm/+Btux-_ofU/3678">TS</a>]
01:01:24 ◼ ► teams that they come very easy the whole thing as drag and drop and it features [<a href="https://overcast.fm/+Btux-_ofU/3684">TS</a>]
01:01:30 ◼ ► responsive design everything looks great on the phone on tablets are you know [<a href="https://overcast.fm/+Btux-_ofU/3690">TS</a>]
01:01:36 ◼ ► thirty in sentiment displays and it looks good too they've got beautiful [<a href="https://overcast.fm/+Btux-_ofU/3696">TS</a>]
01:01:39 ◼ ► funds from type kit so you've got the Adobe Type Library right at your finger [<a href="https://overcast.fm/+Btux-_ofU/3699">TS</a>]
01:01:44 ◼ ► prints for customizing and designing they have enterprise-grade security and [<a href="https://overcast.fm/+Btux-_ofU/3704">TS</a>]
01:01:48 ◼ ► start using it right away and this is the best thing I love this this is such [<a href="https://overcast.fm/+Btux-_ofU/3708">TS</a>]
01:01:51 ◼ ► a great thing about it but i think is fueling their success is their their [<a href="https://overcast.fm/+Btux-_ofU/3711">TS</a>]
01:01:56 ◼ ► pricing free for use with up to 10 people in your igloo grows then you pay [<a href="https://overcast.fm/+Btux-_ofU/3716">TS</a>]
01:02:02 ◼ ► $12 a person each month so for big companies they charge money per person [<a href="https://overcast.fm/+Btux-_ofU/3722">TS</a>]
01:02:07 ◼ ► but even if you're a huge organization you can try it for free just install it [<a href="https://overcast.fm/+Btux-_ofU/3727">TS</a>]
01:02:13 ◼ ► try it use it with up to 10 people to see if it's going to suit your needs if [<a href="https://overcast.fm/+Btux-_ofU/3733">TS</a>]
01:02:17 ◼ ► if it's as good as as I'm telling you that it really is for free CEO need to [<a href="https://overcast.fm/+Btux-_ofU/3737">TS</a>]
01:02:22 ◼ ► get permission there's nothing no no kind of credit card on file to get [<a href="https://overcast.fm/+Btux-_ofU/3742">TS</a>]
01:02:28 ◼ ► user for free and when you see how good it is then you can start pain where do [<a href="https://overcast.fm/+Btux-_ofU/3748">TS</a>]
01:02:35 ◼ ► glue software dot com slash the talk show and that'll let you know you came [<a href="https://overcast.fm/+Btux-_ofU/3755">TS</a>]
01:02:41 ◼ ► igloo software dot com slash the talk show so lets try to figure out what the [<a href="https://overcast.fm/+Btux-_ofU/3761">TS</a>]
01:02:50 ◼ ► hell is going on with with newsstand I have some ideas so [<a href="https://overcast.fm/+Btux-_ofU/3770">TS</a>]
01:02:57 ◼ ► I guess affectively newsstand is what a lot of people in terms of a bowl it's [<a href="https://overcast.fm/+Btux-_ofU/3777">TS</a>]
01:03:03 ◼ ► what what what I think everybody was hoping for the first day the iPad was [<a href="https://overcast.fm/+Btux-_ofU/3783">TS</a>]
01:03:08 ◼ ► announced which is here is our meaning Apple's solution to how publishers can [<a href="https://overcast.fm/+Btux-_ofU/3788">TS</a>]
01:03:15 ◼ ► take advantage of this platform iOS and iTunes Store where people are spending [<a href="https://overcast.fm/+Btux-_ofU/3795">TS</a>]
01:03:24 ◼ ► money right i mean that's the goal it's apples solution to publishers who want [<a href="https://overcast.fm/+Btux-_ofU/3804">TS</a>]
01:03:31 ◼ ► to make money from iOS users yeah and they they special case i mean that's [<a href="https://overcast.fm/+Btux-_ofU/3811">TS</a>]
01:03:37 ◼ ► kinda programmers is they said ok you know you still think we're not making a [<a href="https://overcast.fm/+Btux-_ofU/3817">TS</a>]
01:03:43 ◼ ► delivery format for your not like a Kindle where you make a movie or or [<a href="https://overcast.fm/+Btux-_ofU/3823">TS</a>]
01:03:48 ◼ ► we're not like I books where you make you know and ePub file right now we're [<a href="https://overcast.fm/+Btux-_ofU/3828">TS</a>]
01:03:53 ◼ ► more sophisticated like we want you to take advantage of this platform and that [<a href="https://overcast.fm/+Btux-_ofU/3833">TS</a>]
01:03:56 ◼ ► was you know I think publishers like ok you know you're giving us a showcase and [<a href="https://overcast.fm/+Btux-_ofU/3836">TS</a>]
01:04:00 ◼ ► we have to investments anyway we don't want to just publishing pubs and give us [<a href="https://overcast.fm/+Btux-_ofU/3840">TS</a>]
01:04:04 ◼ ► control we want to do new things so it seemed like a reasonable deal and they [<a href="https://overcast.fm/+Btux-_ofU/3844">TS</a>]
01:04:09 ◼ ► initial deal was an evil you linked to Mr Coaker pins that say a few months ago [<a href="https://overcast.fm/+Btux-_ofU/3849">TS</a>]
01:04:15 ◼ ► little October in Iowa 7 the final straw for newsstand and he runs it does I'm [<a href="https://overcast.fm/+Btux-_ofU/3855">TS</a>]
01:04:20 ◼ ► repeat everything cuz you should read this great article everyone should I [<a href="https://overcast.fm/+Btux-_ofU/3860">TS</a>]
01:04:23 ◼ ► took it to heart but there were like seven he's at least seven unique [<a href="https://overcast.fm/+Btux-_ofU/3863">TS</a>]
01:04:27 ◼ ► behaviors that publishers were given in the newsstand initially and one of them [<a href="https://overcast.fm/+Btux-_ofU/3867">TS</a>]
01:04:32 ◼ ► was you can change the cover of the issue you can update your screen [<a href="https://overcast.fm/+Btux-_ofU/3872">TS</a>]
01:04:35 ◼ ► captures and iTunes every issue not just with new dot releases a nap you the [<a href="https://overcast.fm/+Btux-_ofU/3875">TS</a>]
01:04:39 ◼ ► special place you know you can do either of you could download in the background [<a href="https://overcast.fm/+Btux-_ofU/3879">TS</a>]
01:04:42 ◼ ► there all these things that you could do that were publication oriented lake so [<a href="https://overcast.fm/+Btux-_ofU/3882">TS</a>]
01:04:47 ◼ ► that people using iPad or iPhone with look at the newsstand listing was always [<a href="https://overcast.fm/+Btux-_ofU/3887">TS</a>]
01:04:52 ◼ ► front center where you can move the fake folder somewhere but you couldn't hide [<a href="https://overcast.fm/+Btux-_ofU/3892">TS</a>]
01:04:56 ◼ ► inside another folder it showed little tiny tiny tiny icons which in retina or [<a href="https://overcast.fm/+Btux-_ofU/3896">TS</a>]
01:05:02 ◼ ► of the publication in the coverage would change so you know and had issue had [<a href="https://overcast.fm/+Btux-_ofU/3902">TS</a>]
01:05:08 ◼ ► as you could you know if your publication was relatively big nothing's [<a href="https://overcast.fm/+Btux-_ofU/3908">TS</a>]
01:05:12 ◼ ► worse like let's say you know whatever the reason doesn't say whether it's a [<a href="https://overcast.fm/+Btux-_ofU/3912">TS</a>]
01:05:16 ◼ ► good idea but if you're if he'd issue is a hundred megabytes which is not that [<a href="https://overcast.fm/+Btux-_ofU/3916">TS</a>]
01:05:20 ◼ ► uncommon but some publications and if it's really truly photographic heavy [<a href="https://overcast.fm/+Btux-_ofU/3920">TS</a>]
01:05:26 ◼ ► maybe it has to be but either way nothing is worse than seeing how to read [<a href="https://overcast.fm/+Btux-_ofU/3926">TS</a>]
01:05:30 ◼ ► the new copy of National Geographic and you tap the thing and download and if [<a href="https://overcast.fm/+Btux-_ofU/3930">TS</a>]
01:05:36 ◼ ► you're out and about out of the house not on wifi you know you may not even be [<a href="https://overcast.fm/+Btux-_ofU/3936">TS</a>]
01:05:40 ◼ ► able to get it or if you do you might risk going over you know your data limit [<a href="https://overcast.fm/+Btux-_ofU/3940">TS</a>]
01:05:44 ◼ ► so how was I think mike's the sort of thing so it if you could download in the [<a href="https://overcast.fm/+Btux-_ofU/3944">TS</a>]
01:05:50 ◼ ► background was a huge win and the only way you could do it was to be a [<a href="https://overcast.fm/+Btux-_ofU/3950">TS</a>]
01:05:53 ◼ ► newsstand for a while or to Lila seven that's what I mean I you know based on [<a href="https://overcast.fm/+Btux-_ofU/3953">TS</a>]
01:05:58 ◼ ► the way that Apple is talking to book publishers ahead of time it's clear they [<a href="https://overcast.fm/+Btux-_ofU/3958">TS</a>]
01:06:00 ◼ ► talked till tons of periodical publishers got them started made sure [<a href="https://overcast.fm/+Btux-_ofU/3960">TS</a>]
01:06:04 ◼ ► that people their magazines were on board and you know they told him a 30% [<a href="https://overcast.fm/+Btux-_ofU/3964">TS</a>]
01:06:07 ◼ ► cut thing I'm sure but but there were plenty of stuff available for the iPad [<a href="https://overcast.fm/+Btux-_ofU/3967">TS</a>]
01:06:11 ◼ ► pretty quickly from major magazines and newspapers and I'm sure they listen [<a href="https://overcast.fm/+Btux-_ofU/3971">TS</a>]
01:06:17 ◼ ► Apple does listens and people think Apple does not listen to its customers [<a href="https://overcast.fm/+Btux-_ofU/3977">TS</a>]
01:06:21 ◼ ► or partners it listens it's a sort of like you know you pray to God is no me [<a href="https://overcast.fm/+Btux-_ofU/3981">TS</a>]
01:06:25 ◼ ► say yes right is always listening that's the very doubtful but the newsstand was [<a href="https://overcast.fm/+Btux-_ofU/3985">TS</a>]
01:06:31 ◼ ► looked to me like it was a a bunch of things where they had actually listen [<a href="https://overcast.fm/+Btux-_ofU/3991">TS</a>]
01:06:36 ◼ ► consulted and come up with something that was intended to benefit both sides [<a href="https://overcast.fm/+Btux-_ofU/3996">TS</a>]
01:06:40 ◼ ► and my take is that it clearly has not worked out for Apple and publishers have [<a href="https://overcast.fm/+Btux-_ofU/4000">TS</a>]
01:06:46 ◼ ► clearly not walked away from it but walked back from in a way that Apple is [<a href="https://overcast.fm/+Btux-_ofU/4006">TS</a>]
01:06:52 ◼ ► not getting the kind of return it wants from it because Apple has not I would [<a href="https://overcast.fm/+Btux-_ofU/4012">TS</a>]
01:06:56 ◼ ► say improved the newsstand it's made its utility as a specific destination worse [<a href="https://overcast.fm/+Btux-_ofU/4016">TS</a>]
01:07:02 ◼ ► and I was seven it's particularly bad it sort of ignored it's kind of like let's [<a href="https://overcast.fm/+Btux-_ofU/4022">TS</a>]
01:07:06 ◼ ► just forget about it and it's widely complained about a seat on Twitter I see [<a href="https://overcast.fm/+Btux-_ofU/4026">TS</a>]
01:07:10 ◼ ► it in my email from during fireball readers widely complained about [<a href="https://overcast.fm/+Btux-_ofU/4030">TS</a>]
01:07:15 ◼ ► is something that you can't hide you know that there's an awful lot of people [<a href="https://overcast.fm/+Btux-_ofU/4035">TS</a>]
01:07:19 ◼ ► who don't have anything in there newsstand and just you know I don't say [<a href="https://overcast.fm/+Btux-_ofU/4039">TS</a>]
01:07:27 ◼ ► obsessive-compulsive but just you know fussy enough you know it does nothing [<a href="https://overcast.fm/+Btux-_ofU/4047">TS</a>]
01:07:32 ◼ ► wrong with that being fussy and wanting to have your homescreens arranged just [<a href="https://overcast.fm/+Btux-_ofU/4052">TS</a>]
01:07:37 ◼ ► so right that's sort of the mindset that attracts people to iOS in the first [<a href="https://overcast.fm/+Btux-_ofU/4057">TS</a>]
01:07:41 ◼ ► place that you care about details so yeah I've got at the end you know my [<a href="https://overcast.fm/+Btux-_ofU/4061">TS</a>]
01:07:45 ◼ ► first two homes granger are organized just the way I want them and then pretty [<a href="https://overcast.fm/+Btux-_ofU/4065">TS</a>]
01:07:49 ◼ ► much screens to through whatever or 334 whatever are just a junk drawer of apps [<a href="https://overcast.fm/+Btux-_ofU/4069">TS</a>]
01:07:54 ◼ ► that I searched for it I need them but I can totally understand the mindset of [<a href="https://overcast.fm/+Btux-_ofU/4074">TS</a>]
01:07:59 ◼ ► someone who just want one or two screens of just the things they use and want [<a href="https://overcast.fm/+Btux-_ofU/4079">TS</a>]
01:08:03 ◼ ► some organized just so and it just bothers these people that you can't get [<a href="https://overcast.fm/+Btux-_ofU/4083">TS</a>]
01:08:07 ◼ ► rid of their right to die I see even more people talking about why I wish I [<a href="https://overcast.fm/+Btux-_ofU/4087">TS</a>]
01:08:11 ◼ ► could get rid of newsstand completely then talking about anything that [<a href="https://overcast.fm/+Btux-_ofU/4091">TS</a>]
01:08:15 ◼ ► actually in which is a problem in nice the change of Iowa seven so part of it [<a href="https://overcast.fm/+Btux-_ofU/4095">TS</a>]
01:08:20 ◼ ► is you can hide the newsstand icon now you can throw it away you can't believe [<a href="https://overcast.fm/+Btux-_ofU/4100">TS</a>]
01:08:23 ◼ ► a lot of them but they were seven is the newsstand was deemphasized importance [<a href="https://overcast.fm/+Btux-_ofU/4103">TS</a>]
01:08:28 ◼ ► you can put inside the folder you no longer see the tiny tiny icons which had [<a href="https://overcast.fm/+Btux-_ofU/4108">TS</a>]
01:08:33 ◼ ► more of a cue for people then I realized based on what I hear from readers they [<a href="https://overcast.fm/+Btux-_ofU/4113">TS</a>]
01:08:36 ◼ ► forget because they don't see the tiny icon changes the brain is an amazing [<a href="https://overcast.fm/+Btux-_ofU/4116">TS</a>]
01:08:40 ◼ ► thing if you subscribe to publications and I was 6 your every time you fired up [<a href="https://overcast.fm/+Btux-_ofU/4120">TS</a>]
01:08:46 ◼ ► its on your home screen of your second screen but you know you you look and you [<a href="https://overcast.fm/+Btux-_ofU/4126">TS</a>]
01:08:49 ◼ ► go oh that's different your brain knows that even the other can't even make out [<a href="https://overcast.fm/+Btux-_ofU/4129">TS</a>]
01:08:52 ◼ ► the detail at you know 200 pixels tall you know it's different and you top or [<a href="https://overcast.fm/+Btux-_ofU/4132">TS</a>]
01:08:58 ◼ ► there's a blue dot or whatever there's some indication I was seven that's gone [<a href="https://overcast.fm/+Btux-_ofU/4138">TS</a>]
01:09:02 ◼ ► so people interested are telling me they don't even notice the issues changed I [<a href="https://overcast.fm/+Btux-_ofU/4142">TS</a>]
01:09:06 ◼ ► was seven Notifications as to other publications but I'm only every other [<a href="https://overcast.fm/+Btux-_ofU/4146">TS</a>]
01:09:10 ◼ ► week people who save it and then you can hide entirely which is everyone's which [<a href="https://overcast.fm/+Btux-_ofU/4150">TS</a>]
01:09:15 ◼ ► some people want to do that Apple wanted them to do that but it also is that [<a href="https://overcast.fm/+Btux-_ofU/4155">TS</a>]
01:09:19 ◼ ► be emphasizing its importance to Apple the fact you can hide it is a user [<a href="https://overcast.fm/+Btux-_ofU/4159">TS</a>]
01:09:23 ◼ ► requests it's great they're doing it because people don't want to use it [<a href="https://overcast.fm/+Btux-_ofU/4163">TS</a>]
01:09:26 ◼ ► completed now but it also shows that it's not important enough to Apple to [<a href="https://overcast.fm/+Btux-_ofU/4166">TS</a>]
01:09:29 ◼ ► irritate people by making it stay on the home screen so it's sort of like the [<a href="https://overcast.fm/+Btux-_ofU/4169">TS</a>]
01:09:33 ◼ ► congress I get it it's it's a problematic design on both ends because [<a href="https://overcast.fm/+Btux-_ofU/4173">TS</a>]
01:09:38 ◼ ► if you don't use it you know you have to do something to get rid of it and now [<a href="https://overcast.fm/+Btux-_ofU/4178">TS</a>]
01:09:41 ◼ ► they've added feature you can but then if you do like if say the magazine is [<a href="https://overcast.fm/+Btux-_ofU/4181">TS</a>]
01:09:46 ◼ ► one of your favorite apps or if you read the New York Times app which is a news [<a href="https://overcast.fm/+Btux-_ofU/4186">TS</a>]
01:09:51 ◼ ► stand up every day if that's how you start your day every day three New York [<a href="https://overcast.fm/+Btux-_ofU/4191">TS</a>]
01:09:55 ◼ ► Time's Up you can't you know you can't put that app icon on your home screen or [<a href="https://overcast.fm/+Btux-_ofU/4195">TS</a>]
01:10:01 ◼ ► in your dog has to be permanently it's enforced that it's one level deep in and [<a href="https://overcast.fm/+Btux-_ofU/4201">TS</a>]
01:10:08 ◼ ► it's even worse in my opinion on iOS because it's such a hot you know [<a href="https://overcast.fm/+Btux-_ofU/4208">TS</a>]
01:10:15 ◼ ► conceptually the design is so flat it's like it's really and it's one of the [<a href="https://overcast.fm/+Btux-_ofU/4215">TS</a>]
01:10:20 ◼ ► strengths i think is one of the reasons I S has proven to be so popular with the [<a href="https://overcast.fm/+Btux-_ofU/4220">TS</a>]
01:10:24 ◼ ► general public is that there is no hierarchy by the fall right or I guess [<a href="https://overcast.fm/+Btux-_ofU/4224">TS</a>]
01:10:30 ◼ ► there is a guess they do actually put a folder in there I think they changed at [<a href="https://overcast.fm/+Btux-_ofU/4230">TS</a>]
01:10:34 ◼ ► some point there is at least one folder I get a brand new factory fresh OS [<a href="https://overcast.fm/+Btux-_ofU/4234">TS</a>]
01:10:40 ◼ ► install but it's certainly deemphasized an end you know i think thats the [<a href="https://overcast.fm/+Btux-_ofU/4240">TS</a>]
01:10:45 ◼ ► strength of violence because I think hierarchy is a huge problem even one [<a href="https://overcast.fm/+Btux-_ofU/4245">TS</a>]
01:10:50 ◼ ► level of hierarchy is a huge problem for most people because if they don't see it [<a href="https://overcast.fm/+Btux-_ofU/4250">TS</a>]
01:10:55 ◼ ► yeah it's it's way out of sight out of mind is true in people's attention is [<a href="https://overcast.fm/+Btux-_ofU/4255">TS</a>]
01:10:58 ◼ ► very scarce they have a lot of things they can do in once you start routinely [<a href="https://overcast.fm/+Btux-_ofU/4258">TS</a>]
01:11:02 ◼ ► forgetting about something and not being reminded about it then it's an issue now [<a href="https://overcast.fm/+Btux-_ofU/4262">TS</a>]
01:11:06 ◼ ► you know I understand so I should I should point out like this I don't wanna [<a href="https://overcast.fm/+Btux-_ofU/4266">TS</a>]
01:11:10 ◼ ► Celica bitching and moaning about 80 people are describing my publication cry [<a href="https://overcast.fm/+Btux-_ofU/4270">TS</a>]
01:11:13 ◼ ► for me it's more like I know we're doing good work I know I i rate for economist [<a href="https://overcast.fm/+Btux-_ofU/4273">TS</a>]
01:11:18 ◼ ► away from the publications of people contributing are doing good right for [<a href="https://overcast.fm/+Btux-_ofU/4278">TS</a>]
01:11:22 ◼ ► other publications that people think of us having a high degree of quality I [<a href="https://overcast.fm/+Btux-_ofU/4282">TS</a>]
01:11:25 ◼ ► know what we're doing is good work and it's always frustrating when you doing [<a href="https://overcast.fm/+Btux-_ofU/4285">TS</a>]
01:11:29 ◼ ► good work in you feel like you can't get an audience that is a marketing issue [<a href="https://overcast.fm/+Btux-_ofU/4289">TS</a>]
01:11:32 ◼ ► that is separate and that's my own problem right but when I feel like the [<a href="https://overcast.fm/+Btux-_ofU/4292">TS</a>]
01:11:38 ◼ ► people who so there's a difference for people who I can't find it don't care [<a href="https://overcast.fm/+Btux-_ofU/4298">TS</a>]
01:11:42 ◼ ► about the magazine or unsubscribe because they've lost interest in the [<a href="https://overcast.fm/+Btux-_ofU/4302">TS</a>]
01:11:45 ◼ ► content that is one category rape the category that I'm having a problem with [<a href="https://overcast.fm/+Btux-_ofU/4305">TS</a>]
01:11:49 ◼ ► is the people actually like the magazine tell me they like it and they are [<a href="https://overcast.fm/+Btux-_ofU/4309">TS</a>]
01:11:53 ◼ ► emailing me to say you know because I forget it exists because it was so bad [<a href="https://overcast.fm/+Btux-_ofU/4313">TS</a>]
01:11:59 ◼ ► lets just fell out our bottom line if you could flip a switch and turn the [<a href="https://overcast.fm/+Btux-_ofU/4319">TS</a>]
01:12:04 ◼ ► magazine from a news stand up to a non used and abused flip that switch totally [<a href="https://overcast.fm/+Btux-_ofU/4324">TS</a>]
01:12:09 ◼ ► totally you can thats the thing and I don't know this you can't and i met [<a href="https://overcast.fm/+Btux-_ofU/4329">TS</a>]
01:12:14 ◼ ► that's under say you forever and ever you won't be able to but as it stands [<a href="https://overcast.fm/+Btux-_ofU/4334">TS</a>]
01:12:17 ◼ ► today you can't there is no thing you can go to in iTunes Connect and say take [<a href="https://overcast.fm/+Btux-_ofU/4337">TS</a>]
01:12:23 ◼ ► that you know my apt the magazine which is now a news stand up and make it a [<a href="https://overcast.fm/+Btux-_ofU/4343">TS</a>]
01:12:28 ◼ ► regular at even know all the things that you get from newsstands you could do you [<a href="https://overcast.fm/+Btux-_ofU/4348">TS</a>]
01:12:35 ◼ ► know like background downloads and stuff like this there's a little bit of [<a href="https://overcast.fm/+Btux-_ofU/4355">TS</a>]
01:12:38 ◼ ► recoding us as a couple things that are used the new standards I recollect that [<a href="https://overcast.fm/+Btux-_ofU/4358">TS</a>]
01:12:42 ◼ ► you have to include the background download it a different method I can use [<a href="https://overcast.fm/+Btux-_ofU/4362">TS</a>]
01:12:46 ◼ ► now to Marco I was just blogging about this we Marco said the same thing here [<a href="https://overcast.fm/+Btux-_ofU/4366">TS</a>]
01:12:49 ◼ ► in a blog post a market order it today I wouldn't put in the new standard he's [<a href="https://overcast.fm/+Btux-_ofU/4369">TS</a>]
01:12:54 ◼ ► and he's right I don't fault him for cause it made perfect sense at the time [<a href="https://overcast.fm/+Btux-_ofU/4374">TS</a>]
01:12:57 ◼ ► of course and it got a lot of attention being on the newsstand but Mark opinion [<a href="https://overcast.fm/+Btux-_ofU/4377">TS</a>]
01:13:02 ◼ ► he wrote in his entreaties like they are a platform his firm and they are not [<a href="https://overcast.fm/+Btux-_ofU/4382">TS</a>]
01:13:08 ◼ ► recommending using the newsstand and I believe that I could actually [<a href="https://overcast.fm/+Btux-_ofU/4388">TS</a>]
01:13:11 ◼ ► reformulate the app resubmitted but I would lose 100 percent of the [<a href="https://overcast.fm/+Btux-_ofU/4391">TS</a>]
01:13:17 ◼ ► subscribers I does not like a chance for the subscribers so I mean the ideal case [<a href="https://overcast.fm/+Btux-_ofU/4397">TS</a>]
01:13:21 ◼ ► for me is that they would let users choose not enforce the Sun users they [<a href="https://overcast.fm/+Btux-_ofU/4401">TS</a>]
01:13:26 ◼ ► would let users choose to break open [<a href="https://overcast.fm/+Btux-_ofU/4406">TS</a>]
01:13:30 ◼ ► the newsstand and say either don't use a newsstand put all the apps on my home [<a href="https://overcast.fm/+Btux-_ofU/4410">TS</a>]
01:13:36 ◼ ► screen or let me drag stuff out of the newsstand and but still gives me the [<a href="https://overcast.fm/+Btux-_ofU/4416">TS</a>]
01:13:40 ◼ ► ability to change covers like that's the ideal thing is give me the Apple wanted [<a href="https://overcast.fm/+Btux-_ofU/4420">TS</a>]
01:13:45 ◼ ► to give publishers and users that sense of timeliness this is something new [<a href="https://overcast.fm/+Btux-_ofU/4425">TS</a>]
01:13:50 ◼ ► the cover changes that was part of the design and it's part of the one thing I [<a href="https://overcast.fm/+Btux-_ofU/4430">TS</a>]
01:13:54 ◼ ► really appealing part of the design even though you're outside of me in the loop [<a href="https://overcast.fm/+Btux-_ofU/4434">TS</a>]
01:13:58 ◼ ► in a few other people a lot of colleges to stake their new status description [<a href="https://overcast.fm/+Btux-_ofU/4438">TS</a>]
01:14:01 ◼ ► again because of this digital replica issue and they slap it on there with [<a href="https://overcast.fm/+Btux-_ofU/4441">TS</a>]
01:14:05 ◼ ► tape that's a new negative one point size so that's a very appealing thing [<a href="https://overcast.fm/+Btux-_ofU/4445">TS</a>]
01:14:10 ◼ ► being able to show a new car but think about this I think even the name [<a href="https://overcast.fm/+Btux-_ofU/4450">TS</a>]
01:14:16 ◼ ► newsstand itself shows that the metaphors a bit broken right so is where [<a href="https://overcast.fm/+Btux-_ofU/4456">TS</a>]
01:14:21 ◼ ► you go to pick right but no but think about what is the newsstand the [<a href="https://overcast.fm/+Btux-_ofU/4461">TS</a>]
01:14:24 ◼ ► newsstand is r you go and choose from whole bunch of things most of the stuff [<a href="https://overcast.fm/+Btux-_ofU/4464">TS</a>]
01:14:30 ◼ ► on in standard stuff that you've never read you know like when you go to a [<a href="https://overcast.fm/+Btux-_ofU/4470">TS</a>]
01:14:34 ◼ ► how many how many of the magazines are ones that you've never even looked at a [<a href="https://overcast.fm/+Btux-_ofU/4474">TS</a>]
01:14:38 ◼ ► copy of most of them right and there's everything from celebrity gossip to [<a href="https://overcast.fm/+Btux-_ofU/4478">TS</a>]
01:14:43 ◼ ► sports to you know world affairs you you you know a newsstand is something like [<a href="https://overcast.fm/+Btux-_ofU/4483">TS</a>]
01:14:51 ◼ ► this store right the newsstand metaphor is should be there something in iTunes [<a href="https://overcast.fm/+Btux-_ofU/4491">TS</a>]
01:14:58 ◼ ► where you go to take a magazine to read not a place where you were magazines the [<a href="https://overcast.fm/+Btux-_ofU/4498">TS</a>]
01:15:04 ◼ ► ones that you've chosen to subscribe to show up in the real world when you [<a href="https://overcast.fm/+Btux-_ofU/4504">TS</a>]
01:15:09 ◼ ► subscribe to two magazines and a daily newspaper you don't go to the new [<a href="https://overcast.fm/+Btux-_ofU/4509">TS</a>]
01:15:14 ◼ ► standard get them they come to your house right there right there [<a href="https://overcast.fm/+Btux-_ofU/4514">TS</a>]
01:15:18 ◼ ► the magazine is stuffed right through the mail slot near door should be called [<a href="https://overcast.fm/+Btux-_ofU/4518">TS</a>]
01:15:22 ◼ ► the latest or or news or my subscriptions or something like that [<a href="https://overcast.fm/+Btux-_ofU/4522">TS</a>]
01:15:27 ◼ ► you're right the terminology is exactly the right I will say the fabulous [<a href="https://overcast.fm/+Btux-_ofU/4527">TS</a>]
01:15:30 ◼ ► fascinating about the newsstand when you go to the iTunes to see what their [<a href="https://overcast.fm/+Btux-_ofU/4530">TS</a>]
01:15:33 ◼ ► listing there is apparently there's a lot of market for scantily clad tattooed [<a href="https://overcast.fm/+Btux-_ofU/4533">TS</a>]
01:15:39 ◼ ► women in tattoo magazines I had no idea the num [<a href="https://overcast.fm/+Btux-_ofU/4539">TS</a>]
01:15:43 ◼ ► mer the sheer quantity of different titles in that market that show up among [<a href="https://overcast.fm/+Btux-_ofU/4543">TS</a>]
01:15:47 ◼ ► the top grossing newsstand house is fasting I guess it's like buying romance [<a href="https://overcast.fm/+Btux-_ofU/4547">TS</a>]
01:15:52 ◼ ► novels about mags because now they're hidden away that's the other advantage [<a href="https://overcast.fm/+Btux-_ofU/4552">TS</a>]
01:15:56 ◼ ► of this week they don't show up on your screen so if you try to buy magazines [<a href="https://overcast.fm/+Btux-_ofU/4556">TS</a>]
01:15:59 ◼ ► you're embarrassed about now they show up on the newsstand that the country is [<a href="https://overcast.fm/+Btux-_ofU/4559">TS</a>]
01:16:02 ◼ ► hidden so that's that's the little brown cover for but you know I just think that [<a href="https://overcast.fm/+Btux-_ofU/4562">TS</a>]
01:16:07 ◼ ► in some ways the metaphor you really just think about it like you know when [<a href="https://overcast.fm/+Btux-_ofU/4567">TS</a>]
01:16:12 ◼ ► you subscribe to a magazine a real you know paper magazine they do the most [<a href="https://overcast.fm/+Btux-_ofU/4572">TS</a>]
01:16:17 ◼ ► convenient thing that they can possibly thinking to do which is we will just [<a href="https://overcast.fm/+Btux-_ofU/4577">TS</a>]
01:16:21 ◼ ► mail it to you will just put it in the mail and it will show up [<a href="https://overcast.fm/+Btux-_ofU/4581">TS</a>]
01:16:26 ◼ ► us' postal carrier will literally put it through a slot in the door of your house [<a href="https://overcast.fm/+Btux-_ofU/4586">TS</a>]
01:16:31 ◼ ► and it'll just be there for you and newspapers do something just ever so [<a href="https://overcast.fm/+Btux-_ofU/4591">TS</a>]
01:16:36 ◼ ► slightly less can you tell newspaper here take my money and give me a copy of [<a href="https://overcast.fm/+Btux-_ofU/4596">TS</a>]
01:16:41 ◼ ► your paper newspaper everyday they say okay we'll take it from here and every [<a href="https://overcast.fm/+Btux-_ofU/4601">TS</a>]
01:16:46 ◼ ► day right outside your front door in the morning there will be there will be just [<a href="https://overcast.fm/+Btux-_ofU/4606">TS</a>]
01:16:51 ◼ ► walk right out your front door and there's your newspaper it's on your [<a href="https://overcast.fm/+Btux-_ofU/4611">TS</a>]
01:16:54 ◼ ► front porch which are your homescreen rate is 80 right there is making it the [<a href="https://overcast.fm/+Btux-_ofU/4614">TS</a>]
01:16:58 ◼ ► most convenient thing possible because and and it's it's they're not bothering [<a href="https://overcast.fm/+Btux-_ofU/4618">TS</a>]
01:17:03 ◼ ► these these are people you know this is what you've asked for this is only after [<a href="https://overcast.fm/+Btux-_ofU/4623">TS</a>]
01:17:06 ◼ ► you've given the money and said do this drop this off every day obviously he [<a href="https://overcast.fm/+Btux-_ofU/4626">TS</a>]
01:17:10 ◼ ► didn't want the newspaper and you feel like I live in an urban area there's [<a href="https://overcast.fm/+Btux-_ofU/4630">TS</a>]
01:17:14 ◼ ► local newspapers that you know the stuff you're at your front door with [<a href="https://overcast.fm/+Btux-_ofU/4634">TS</a>]
01:17:19 ◼ ► newspapers you didn't ask for but that's a different case i'm saying with these [<a href="https://overcast.fm/+Btux-_ofU/4639">TS</a>]
01:17:23 ◼ ► subscriptions through the iTunes Store they should make it as convenient as [<a href="https://overcast.fm/+Btux-_ofU/4643">TS</a>]
01:17:26 ◼ ► possible which to me is exactly what you said let you put it right on your home [<a href="https://overcast.fm/+Btux-_ofU/4646">TS</a>]
01:17:31 ◼ ► screen or even on your dock icons AUC no matter which homes greener [<a href="https://overcast.fm/+Btux-_ofU/4651">TS</a>]
01:17:37 ◼ ► really think that that just wasn't thought through and that the name itself [<a href="https://overcast.fm/+Btux-_ofU/4657">TS</a>]
01:17:40 ◼ ► used and really shows just help poorer poorly thought through them [<a href="https://overcast.fm/+Btux-_ofU/4660">TS</a>]
01:17:45 ◼ ► metaphors it's it's made sense at the time that every time I was browsing [<a href="https://overcast.fm/+Btux-_ofU/4665">TS</a>]
01:17:54 ◼ ► it wasn't here's the stuff you want to read it was like here's your portal to [<a href="https://overcast.fm/+Btux-_ofU/4674">TS</a>]
01:17:59 ◼ ► the App Store listing of publications and then stuff will show up here and now [<a href="https://overcast.fm/+Btux-_ofU/4679">TS</a>]
01:18:04 ◼ ► it's you know now it's something else this this ties back to my contention [<a href="https://overcast.fm/+Btux-_ofU/4684">TS</a>]
01:18:08 ◼ ► based on the looking at where I know where I am cuz I know my numbers and I [<a href="https://overcast.fm/+Btux-_ofU/4688">TS</a>]
01:18:12 ◼ ► can look at the top grossing listen on iTunes for iPhone and iPad I can see [<a href="https://overcast.fm/+Btux-_ofU/4692">TS</a>]
01:18:18 ◼ ► what I said I can look at those numbers from the audited digital replica [<a href="https://overcast.fm/+Btux-_ofU/4698">TS</a>]
01:18:22 ◼ ► versions are people only subscribing to the digital version I can say is we [<a href="https://overcast.fm/+Btux-_ofU/4702">TS</a>]
01:18:27 ◼ ► talked about earlier that people are subscribing through a website or print [<a href="https://overcast.fm/+Btux-_ofU/4707">TS</a>]
01:18:30 ◼ ► subscribers can get web stuff for free typically and that's not counting the [<a href="https://overcast.fm/+Btux-_ofU/4710">TS</a>]
01:18:34 ◼ ► digital-only subscriptions audit returns but I can see people probably describing [<a href="https://overcast.fm/+Btux-_ofU/4714">TS</a>]
01:18:39 ◼ ► the website The Economist is probably not selling at most of its subscriptions [<a href="https://overcast.fm/+Btux-_ofU/4719">TS</a>]
01:18:42 ◼ ► through new standards I mostly through economist dot com people have multimodal [<a href="https://overcast.fm/+Btux-_ofU/4722">TS</a>]
01:18:46 ◼ ► access an Android whatever so I guess what this says the Apple didn't provide [<a href="https://overcast.fm/+Btux-_ofU/4726">TS</a>]
01:18:52 ◼ ► maybe a compelling enough as they lost interest in it off or more because it's [<a href="https://overcast.fm/+Btux-_ofU/4732">TS</a>]
01:19:00 ◼ ► it's babies and you may find it abhorrent and wonderful it works out [<a href="https://overcast.fm/+Btux-_ofU/4740">TS</a>]
01:19:04 ◼ ► really well if it's something you don't care about and they focus our attention [<a href="https://overcast.fm/+Btux-_ofU/4744">TS</a>]
01:19:07 ◼ ► more and stuff that works it's it can be retained its something that you like and [<a href="https://overcast.fm/+Btux-_ofU/4747">TS</a>]
01:19:12 ◼ ► you're like oh why haven't you made iPhoto actually good after this many [<a href="https://overcast.fm/+Btux-_ofU/4752">TS</a>]
01:19:17 ◼ ► years like why have you lost interest in that Apple will make money off it was an [<a href="https://overcast.fm/+Btux-_ofU/4757">TS</a>]
01:19:21 ◼ ► important to the quarter actually more newsstand [<a href="https://overcast.fm/+Btux-_ofU/4761">TS</a>]
01:19:24 ◼ ► I was seven show to me that it's there for the moment [<a href="https://overcast.fm/+Btux-_ofU/4764">TS</a>]
01:19:28 ◼ ► pushing off to the side and not getting rid of it because most publishers are [<a href="https://overcast.fm/+Btux-_ofU/4768">TS</a>]
01:19:32 ◼ ► doing is they're making free apps and the money for that is coming from [<a href="https://overcast.fm/+Btux-_ofU/4772">TS</a>]
01:19:35 ◼ ► outside Apple systems gets no benefit except in the desirability of their [<a href="https://overcast.fm/+Btux-_ofU/4775">TS</a>]
01:19:41 ◼ ► platform for people downloading and using the new york times or New York New [<a href="https://overcast.fm/+Btux-_ofU/4781">TS</a>]
01:19:46 ◼ ► Yorker or people or whatever there is those ups do not generate any return I [<a href="https://overcast.fm/+Btux-_ofU/4786">TS</a>]
01:19:51 ◼ ► mean this is no return of those just not generate a substantial return for Apple [<a href="https://overcast.fm/+Btux-_ofU/4791">TS</a>]
01:19:55 ◼ ► probably in the way they conceived of in I not enough to to garner their [<a href="https://overcast.fm/+Btux-_ofU/4795">TS</a>]
01:19:59 ◼ ► attention it is an adjunct the absurd adjunct to the entire magazine presents [<a href="https://overcast.fm/+Btux-_ofU/4799">TS</a>]
01:20:06 ◼ ► the new standing the central point through which people then maybe go out [<a href="https://overcast.fm/+Btux-_ofU/4806">TS</a>]
01:20:09 ◼ ► and read on the web too but they come in through that way and that's in that's [<a href="https://overcast.fm/+Btux-_ofU/4809">TS</a>]
01:20:13 ◼ ► life so I'm not you know I like like I'm not whining that Apple's lost focus on [<a href="https://overcast.fm/+Btux-_ofU/4813">TS</a>]
01:20:18 ◼ ► the Sun were like well damn this I thought it kind of worked okay and and [<a href="https://overcast.fm/+Btux-_ofU/4818">TS</a>]
01:20:23 ◼ ► it's not so this is part of why I'm going into all these different [<a href="https://overcast.fm/+Btux-_ofU/4823">TS</a>]
01:20:25 ◼ ► directions to a lot of different things going on but it's also true that you're [<a href="https://overcast.fm/+Btux-_ofU/4825">TS</a>]
01:20:29 ◼ ► not asking a lot of Apple right now it now so that that vague idea that I [<a href="https://overcast.fm/+Btux-_ofU/4829">TS</a>]
01:20:34 ◼ ► talked about back in 2010 when when a lot of people in newspapers and [<a href="https://overcast.fm/+Btux-_ofU/4834">TS</a>]
01:20:39 ◼ ► magazines kind of had this vague notion that Apple's going to unveil some sort [<a href="https://overcast.fm/+Btux-_ofU/4839">TS</a>]
01:20:43 ◼ ► of boil the ocean save the publishing industry thing was sort of thinking you [<a href="https://overcast.fm/+Btux-_ofU/4843">TS</a>]
01:20:48 ◼ ► know Apple's gonna do a lot of work and come up with something you know [<a href="https://overcast.fm/+Btux-_ofU/4848">TS</a>]
01:20:52 ◼ ► ingenious that's going to infuse [<a href="https://overcast.fm/+Btux-_ofU/4852">TS</a>]
01:20:55 ◼ ► infuse money into this industry that's hoping that Apple does a lot what year [<a href="https://overcast.fm/+Btux-_ofU/4855">TS</a>]
01:21:00 ◼ ► to what we're talking about here is just a relatively minor amount of attention [<a href="https://overcast.fm/+Btux-_ofU/4860">TS</a>]
01:21:05 ◼ ► to what's going on in used and whether it would be putting the work in to allow [<a href="https://overcast.fm/+Btux-_ofU/4865">TS</a>]
01:21:11 ◼ ► and newsstand app to go on on newsstands keep its subscribers or something like a [<a href="https://overcast.fm/+Btux-_ofU/4871">TS</a>]
01:21:20 ◼ ► setting in iOS that would allow a user to say you know use newsstand for [<a href="https://overcast.fm/+Btux-_ofU/4880">TS</a>]
01:21:28 ◼ ► newsday and apps and then you taught you know on off and if you turn it off then [<a href="https://overcast.fm/+Btux-_ofU/4888">TS</a>]
01:21:32 ◼ ► it would say you know a little extra planet or text news standouts will [<a href="https://overcast.fm/+Btux-_ofU/4892">TS</a>]
01:21:35 ◼ ► appear at the root level of your exactly in this is you know I hear from I hear [<a href="https://overcast.fm/+Btux-_ofU/4895">TS</a>]
01:21:40 ◼ ► from readers again I don't mean to sound this is like [<a href="https://overcast.fm/+Btux-_ofU/4900">TS</a>]
01:21:43 ◼ ► not extolling what I do feel it's funny cuz I always feel like the magazine [<a href="https://overcast.fm/+Btux-_ofU/4903">TS</a>]
01:21:47 ◼ ► something I'm here is like worker was my ritual dunkel and you know this is a [<a href="https://overcast.fm/+Btux-_ofU/4907">TS</a>]
01:21:51 ◼ ► case a cash deal no this is a buyout and so forth but I didn't make the apple of [<a href="https://overcast.fm/+Btux-_ofU/4911">TS</a>]
01:21:55 ◼ ► the app and so he talked about it with great affection talking about Marcos [<a href="https://overcast.fm/+Btux-_ofU/4915">TS</a>]
01:21:59 ◼ ► work and I sort of forgot I own it sometimes I don't think of myself as a [<a href="https://overcast.fm/+Btux-_ofU/4919">TS</a>]
01:22:03 ◼ ► developer but I do hear from you hear from readers regularly say you know I [<a href="https://overcast.fm/+Btux-_ofU/4923">TS</a>]
01:22:07 ◼ ► don't really buy into the newsstand the only periodical app that I have really I [<a href="https://overcast.fm/+Btux-_ofU/4927">TS</a>]
01:22:12 ◼ ► don't want the newsstand icon has dragged out my love you crack so it's [<a href="https://overcast.fm/+Btux-_ofU/4932">TS</a>]
01:22:16 ◼ ► like it but I also hear that I'll see people talking on Twitter about god [<a href="https://overcast.fm/+Btux-_ofU/4936">TS</a>]
01:22:20 ◼ ► dammit I only use the new york times are only used whatever why can't I just have [<a href="https://overcast.fm/+Btux-_ofU/4940">TS</a>]
01:22:25 ◼ ► that the option is now either hide your entire newsstand folder in a subfolder [<a href="https://overcast.fm/+Btux-_ofU/4945">TS</a>]
01:22:30 ◼ ► which is then you have to nest into to bring up a double tap to double pressed [<a href="https://overcast.fm/+Btux-_ofU/4950">TS</a>]
01:22:35 ◼ ► to find out if you used it recently or in I figured out this workaround that's [<a href="https://overcast.fm/+Btux-_ofU/4955">TS</a>]
01:22:39 ◼ ► just stupid work around I have a redirect see go to a web page of my site [<a href="https://overcast.fm/+Btux-_ofU/4959">TS</a>]
01:22:43 ◼ ► of putting the fact even you bookmarked this web page it's got an icon that you [<a href="https://overcast.fm/+Btux-_ofU/4963">TS</a>]
01:22:48 ◼ ► can make a web app on your home screen so you bookmark on your home screen and [<a href="https://overcast.fm/+Btux-_ofU/4968">TS</a>]
01:22:53 ◼ ► then you tap it loads the web page does the redirect to the app launches yup [<a href="https://overcast.fm/+Btux-_ofU/4973">TS</a>]
01:22:57 ◼ ► it's stupid but it works it gives you a tight hug your screen that when you tap [<a href="https://overcast.fm/+Btux-_ofU/4977">TS</a>]
01:23:00 ◼ ► it launches the app and a number to call thanks for doing that but you know it's [<a href="https://overcast.fm/+Btux-_ofU/4980">TS</a>]
01:23:04 ◼ ► like 75 people did that or something but I wanted to let people do it but it's [<a href="https://overcast.fm/+Btux-_ofU/4984">TS</a>]
01:23:08 ◼ ► that it's some level it's that easy and relays and apples infrastructure [<a href="https://overcast.fm/+Btux-_ofU/4988">TS</a>]
01:23:12 ◼ ► allowing us to present a new standouts to come out and like a regular apt and [<a href="https://overcast.fm/+Btux-_ofU/4992">TS</a>]
01:23:19 ◼ ► even if they disabled the cover change future maybe that's not an option like [<a href="https://overcast.fm/+Btux-_ofU/4999">TS</a>]
01:23:22 ◼ ► they would definitely make make the apps [<a href="https://overcast.fm/+Btux-_ofU/5002">TS</a>]
01:23:27 ◼ ► if they did that they would you whether you get the change in every issue or not [<a href="https://overcast.fm/+Btux-_ofU/5007">TS</a>]
01:23:31 ◼ ► I don't know but you have to conform to that shape that round square shape yes [<a href="https://overcast.fm/+Btux-_ofU/5011">TS</a>]
01:23:36 ◼ ► something will be done exactly something will be different cuz they wouldn't you [<a href="https://overcast.fm/+Btux-_ofU/5016">TS</a>]
01:23:38 ◼ ► know Johnny Ives like allow that on the screen like a bunch of different shapes [<a href="https://overcast.fm/+Btux-_ofU/5018">TS</a>]
01:23:42 ◼ ► and not after all the changes they made so so I i completely appreciate [<a href="https://overcast.fm/+Btux-_ofU/5022">TS</a>]
01:23:47 ◼ ► understand that and it's it's not like Apple's tryna do anything to anybody me [<a href="https://overcast.fm/+Btux-_ofU/5027">TS</a>]
01:23:52 ◼ ► or the new york times it's more like Dayton crack this and they're so good it [<a href="https://overcast.fm/+Btux-_ofU/5032">TS</a>]
01:23:57 ◼ ► cracking a lot of nuts in this one they didn't crack and so there they've kind [<a href="https://overcast.fm/+Btux-_ofU/5037">TS</a>]
01:24:01 ◼ ► of put it aside and maybe they'll come back to it later another cycle another [<a href="https://overcast.fm/+Btux-_ofU/5041">TS</a>]
01:24:05 ◼ ► thing that's occurred to me in this again is not asking a lot of Apple would [<a href="https://overcast.fm/+Btux-_ofU/5045">TS</a>]
01:24:09 ◼ ► be perhaps the best idea would be just abandon the newsstand [<a href="https://overcast.fm/+Btux-_ofU/5049">TS</a>]
01:24:13 ◼ ► you know do in iowa 7.2 or you know I don't know you know we're already in the [<a href="https://overcast.fm/+Btux-_ofU/5053">TS</a>]
01:24:19 ◼ ► works already in December so maybe it's an Iowa State but just say you know just [<a href="https://overcast.fm/+Btux-_ofU/5059">TS</a>]
01:24:25 ◼ ► get rid of it and that's in a polite thing to do don't even announce it it [<a href="https://overcast.fm/+Btux-_ofU/5065">TS</a>]
01:24:28 ◼ ► certainly know when they get rid of things you know they don't talk about it [<a href="https://overcast.fm/+Btux-_ofU/5068">TS</a>]
01:24:31 ◼ ► because it's sort of tacit Lee acknowledging a mistake just get rid of [<a href="https://overcast.fm/+Btux-_ofU/5071">TS</a>]
01:24:34 ◼ ► it and when you upgrade to iOS seven point to your new standards are just on [<a href="https://overcast.fm/+Btux-_ofU/5074">TS</a>]
01:24:40 ◼ ► your home screen will tell you the other thing that's interesting [<a href="https://overcast.fm/+Btux-_ofU/5080">TS</a>]
01:24:43 ◼ ► existing user or if you are an existing user newsstand just becomes a normal [<a href="https://overcast.fm/+Btux-_ofU/5083">TS</a>]
01:24:48 ◼ ► folder if you've got an existing installation and then you can open it up [<a href="https://overcast.fm/+Btux-_ofU/5088">TS</a>]
01:24:51 ◼ ► and drag them out and dragged back in so that it's still organized the way it was [<a href="https://overcast.fm/+Btux-_ofU/5091">TS</a>]
01:24:56 ◼ ► before you upgraded so there's no disorientation of where what happened my [<a href="https://overcast.fm/+Btux-_ofU/5096">TS</a>]
01:25:00 ◼ ► icon but just turn it just turned newsstand into a normal folder yeah I [<a href="https://overcast.fm/+Btux-_ofU/5100">TS</a>]
01:25:04 ◼ ► mean you soon as the other thing which drives people nuts which is you can't [<a href="https://overcast.fm/+Btux-_ofU/5104">TS</a>]
01:25:07 ◼ ► top its you get it to sue me out like you can with any folder so you when [<a href="https://overcast.fm/+Btux-_ofU/5107">TS</a>]
01:25:13 ◼ ► you're in newsstand even if you get there by securities route like you [<a href="https://overcast.fm/+Btux-_ofU/5113">TS</a>]
01:25:17 ◼ ► execute a player in a noose and how you can tap on the background and exit the [<a href="https://overcast.fm/+Btux-_ofU/5117">TS</a>]
01:25:22 ◼ ► folder and go back up a level which Dr seen so many people [<a href="https://overcast.fm/+Btux-_ofU/5122">TS</a>]
01:25:25 ◼ ► read about how many breaks the metaphor but okay so here's the thing that new [<a href="https://overcast.fm/+Btux-_ofU/5125">TS</a>]
01:25:30 ◼ ► state has taught me that I should say spring a subscription publication has [<a href="https://overcast.fm/+Btux-_ofU/5130">TS</a>]
01:25:33 ◼ ► taught me that separate from newsstand but sort of tightness is it's very [<a href="https://overcast.fm/+Btux-_ofU/5133">TS</a>]
01:25:37 ◼ ► interesting after having spent the last 10 years on sort of riding with blogs [<a href="https://overcast.fm/+Btux-_ofU/5137">TS</a>]
01:25:44 ◼ ► are daily sites are safe said update all the time [<a href="https://overcast.fm/+Btux-_ofU/5144">TS</a>]
01:25:48 ◼ ► having a cycle like this in dealing with subscribers who get fatigued like I know [<a href="https://overcast.fm/+Btux-_ofU/5148">TS</a>]
01:25:54 ◼ ► people get tired of reading a given site but its fasting to get email from and [<a href="https://overcast.fm/+Btux-_ofU/5154">TS</a>]
01:25:58 ◼ ► talk to people say the kind of ran out of steam and even when they say I really [<a href="https://overcast.fm/+Btux-_ofU/5158">TS</a>]
01:26:02 ◼ ► like what you're publishing I just don't have the time to keep up with it and [<a href="https://overcast.fm/+Btux-_ofU/5162">TS</a>]
01:26:06 ◼ ► like we're doing 5 articles that are 1,500 to 2,500 words every two weeks and [<a href="https://overcast.fm/+Btux-_ofU/5166">TS</a>]
01:26:11 ◼ ► I really like it I'm a bad example because I have a little time to read [<a href="https://overcast.fm/+Btux-_ofU/5171">TS</a>]
01:26:15 ◼ ► another working with writers but there's definitely reader fatigue you get and [<a href="https://overcast.fm/+Btux-_ofU/5175">TS</a>]
01:26:22 ◼ ► that's kind of where the one-two punches that cool 3d emphasizing newsstand makes [<a href="https://overcast.fm/+Btux-_ofU/5182">TS</a>]
01:26:28 ◼ ► it a little bit harder to keep existing subscribers makes it a little bit harder [<a href="https://overcast.fm/+Btux-_ofU/5188">TS</a>]
01:26:32 ◼ ► to get new ones to deal with the church is always going to turn and so it it [<a href="https://overcast.fm/+Btux-_ofU/5192">TS</a>]
01:26:37 ◼ ► makes the equation a little bit more difficult for me especially as [<a href="https://overcast.fm/+Btux-_ofU/5197">TS</a>]
01:26:40 ◼ ► independent publisher because i dont have a website that people are used to [<a href="https://overcast.fm/+Btux-_ofU/5200">TS</a>]
01:26:44 ◼ ► going to even though you can go to the dash magazine dorgan you can you get a [<a href="https://overcast.fm/+Btux-_ofU/5204">TS</a>]
01:26:48 ◼ ► subscription there you can read all the articles there it's a full website has [<a href="https://overcast.fm/+Btux-_ofU/5208">TS</a>]
01:26:51 ◼ ► been for nine months people mostly don't realize that which is fascinating to me [<a href="https://overcast.fm/+Btux-_ofU/5211">TS</a>]
01:26:55 ◼ ► but we don't have like half a website that people used to going to and this is [<a href="https://overcast.fm/+Btux-_ofU/5215">TS</a>]
01:26:59 ◼ ► the Iowa adjunct or alternative where for every other publication just about [<a href="https://overcast.fm/+Btux-_ofU/5219">TS</a>]
01:27:04 ◼ ► they have a website which is where the traffic and this is an upgrade from the [<a href="https://overcast.fm/+Btux-_ofU/5224">TS</a>]
01:27:09 ◼ ► mobile version of their site is a better thing so that's that's been interesting [<a href="https://overcast.fm/+Btux-_ofU/5229">TS</a>]
01:27:13 ◼ ► thing to wrestle with you and that's why launched a Kickstarter is we're doing a [<a href="https://overcast.fm/+Btux-_ofU/5233">TS</a>]
01:27:17 ◼ ► book because I need different modality I can't have everything be resting on [<a href="https://overcast.fm/+Btux-_ofU/5237">TS</a>]
01:27:20 ◼ ► subscriptions because subscriptions [<a href="https://overcast.fm/+Btux-_ofU/5240">TS</a>]
01:27:22 ◼ ► especially you know ninety-five percent of it being an apple cider have probably [<a href="https://overcast.fm/+Btux-_ofU/5242">TS</a>]
01:27:26 ◼ ► five percent subscribers coming from the web so need to reject her things so that [<a href="https://overcast.fm/+Btux-_ofU/5246">TS</a>]
01:27:31 ◼ ► all the revenue is in one pot to make the engine go I was working towards the [<a href="https://overcast.fm/+Btux-_ofU/5251">TS</a>]
01:27:36 ◼ ► Kickstarter I wasn't gonna let it slip always wanted that you had a Kickstarter [<a href="https://overcast.fm/+Btux-_ofU/5256">TS</a>]
01:27:43 ◼ ► before you had a Kickstarter that that didn't get off the ground [<a href="https://overcast.fm/+Btux-_ofU/5263">TS</a>]
01:27:48 ◼ ► ontological Kickstarter it was it was a Kickstarter campaign to read a book [<a href="https://overcast.fm/+Btux-_ofU/5268">TS</a>]
01:27:53 ◼ ► about how to run a Kickstarter campaign right and the special irony is it didn't [<a href="https://overcast.fm/+Btux-_ofU/5273">TS</a>]
01:27:58 ◼ ► find but you know what happens I kind of did everything wrong I started study [<a href="https://overcast.fm/+Btux-_ofU/5278">TS</a>]
01:28:01 ◼ ► Kickstarter not have been writing about it for a couple of years he's a good [<a href="https://overcast.fm/+Btux-_ofU/5281">TS</a>]
01:28:05 ◼ ► thing it's a good thing then because in your book would have been wrong thing to [<a href="https://overcast.fm/+Btux-_ofU/5285">TS</a>]
01:28:09 ◼ ► do I don't know what it would have said the book but but everything good that [<a href="https://overcast.fm/+Btux-_ofU/5289">TS</a>]
01:28:13 ◼ ► I'm doing my life came out of his failure which is that's my lemonade [<a href="https://overcast.fm/+Btux-_ofU/5293">TS</a>]
01:28:18 ◼ ► lemons avail things like 10 days into the Kickstarter I'm like oh I did this [<a href="https://overcast.fm/+Btux-_ofU/5298">TS</a>]
01:28:21 ◼ ► all wrong people gave me advice should have asked more ahead of time it funded [<a href="https://overcast.fm/+Btux-_ofU/5301">TS</a>]
01:28:25 ◼ ► about 10% of like it's not gonna find so I just canceled instead of having the [<a href="https://overcast.fm/+Btux-_ofU/5305">TS</a>]
01:28:29 ◼ ► ignominy of hitting the end not reaching that goal and launched the new [<a href="https://overcast.fm/+Btux-_ofU/5309">TS</a>]
01:28:33 ◼ ► structures and went to the xoxo Festival September 2012 lunch the podcast in [<a href="https://overcast.fm/+Btux-_ofU/5313">TS</a>]
01:28:39 ◼ ► December last year joined Marco at the magazine in October of last year and [<a href="https://overcast.fm/+Btux-_ofU/5319">TS</a>]
01:28:44 ◼ ► feel like I now and learn all the secrets but now I really have a better [<a href="https://overcast.fm/+Btux-_ofU/5324">TS</a>]
01:28:49 ◼ ► sense of what what makes sense to crowdfunding think you know I think this [<a href="https://overcast.fm/+Btux-_ofU/5329">TS</a>]
01:28:56 ◼ ► almost half way there here's the deal it's called the magazine the book [<a href="https://overcast.fm/+Btux-_ofU/5336">TS</a>]
01:29:00 ◼ ► reports obvious title how to not be so an imprint is easier one so it's pretty [<a href="https://overcast.fm/+Btux-_ofU/5340">TS</a>]
01:29:07 ◼ ► much it's the best of the first year of the magazine and you want to do it both [<a href="https://overcast.fm/+Btux-_ofU/5347">TS</a>]
01:29:12 ◼ ► as a print and e-book collection yeah that was the thing is I thought it [<a href="https://overcast.fm/+Btux-_ofU/5352">TS</a>]
01:29:17 ◼ ► didn't you know it could do an ebook very easily right that doesn't take a [<a href="https://overcast.fm/+Btux-_ofU/5357">TS</a>]
01:29:22 ◼ ► wouldn't actually pretty well design but you would get the full benefit because I [<a href="https://overcast.fm/+Btux-_ofU/5362">TS</a>]
01:29:26 ◼ ► be thinkin mostly about people reading in EPUB or mobi on a Kindle so so it'd [<a href="https://overcast.fm/+Btux-_ofU/5366">TS</a>]
01:29:31 ◼ ► be relatively simple fight so I thought you know we should stick in the sand [<a href="https://overcast.fm/+Btux-_ofU/5371">TS</a>]
01:29:34 ◼ ► like electronic periodical 10 we do a hardcover book that's designed like a [<a href="https://overcast.fm/+Btux-_ofU/5374">TS</a>]
01:29:40 ◼ ► magazine so we have we have the magazine style of design that we don't even do in [<a href="https://overcast.fm/+Btux-_ofU/5380">TS</a>]
01:29:45 ◼ ► the apt because the abdomen for simple reading we take advantage of the print [<a href="https://overcast.fm/+Btux-_ofU/5385">TS</a>]
01:29:48 ◼ ► medium and then we'll producer PDF and ePub mobi version of it as well [<a href="https://overcast.fm/+Btux-_ofU/5388">TS</a>]
01:29:53 ◼ ► all without DRM that damn DRAM read it wherever you want to put it on every [<a href="https://overcast.fm/+Btux-_ofU/5393">TS</a>]
01:30:00 ◼ ► but but i wanna do a hardcover books they be something special and there be a [<a href="https://overcast.fm/+Btux-_ofU/5400">TS</a>]
01:30:05 ◼ ► reason people be motivated to be part of the kicks are we there was a reason for [<a href="https://overcast.fm/+Btux-_ofU/5405">TS</a>]
01:30:09 ◼ ► it wasn't like a I can't afford to make any book it's like printing costs a lot [<a href="https://overcast.fm/+Btux-_ofU/5409">TS</a>]
01:30:13 ◼ ► of money so I need to pull together people to to make it happen when did you [<a href="https://overcast.fm/+Btux-_ofU/5413">TS</a>]
01:30:18 ◼ ► announce this I was recently just be years before Thanksgiving the time is a [<a href="https://overcast.fm/+Btux-_ofU/5418">TS</a>]
01:30:22 ◼ ► law office hoping to do early to be to be done before Thanksgiving and then [<a href="https://overcast.fm/+Btux-_ofU/5422">TS</a>]
01:30:26 ◼ ► everything always takes longer but I want to know that you know this really [<a href="https://overcast.fm/+Btux-_ofU/5426">TS</a>]
01:30:29 ◼ ► want to get this year so it launched on [<a href="https://overcast.fm/+Btux-_ofU/5429">TS</a>]
01:30:32 ◼ ► I don't know if it was it was too is a couple weeks ago it was on November 21st [<a href="https://overcast.fm/+Btux-_ofU/5432">TS</a>]
01:30:40 ◼ ► I think the same day they put out any issue number thirty of the magazines [<a href="https://overcast.fm/+Btux-_ofU/5440">TS</a>]
01:30:44 ◼ ► were past year in the magazine $48,000 Google yeah now as we record it is it [<a href="https://overcast.fm/+Btux-_ofU/5444">TS</a>]
01:30:50 ◼ ► twenty 2555 so just a hair under fifty percent but it was a lot I was a big [<a href="https://overcast.fm/+Btux-_ofU/5450">TS</a>]
01:30:56 ◼ ► push it first and I thought just watching it like the first 24 hours I [<a href="https://overcast.fm/+Btux-_ofU/5456">TS</a>]
01:31:00 ◼ ► thought it was going gangbusters I still think you're going to make it I thought [<a href="https://overcast.fm/+Btux-_ofU/5460">TS</a>]
01:31:03 ◼ ► I think I am the odds are good the thing that's interesting and its Kickstarter [<a href="https://overcast.fm/+Btux-_ofU/5463">TS</a>]
01:31:07 ◼ ► there's like three typical Kickstarter profiles I crafts one is the home I got [<a href="https://overcast.fm/+Btux-_ofU/5467">TS</a>]
01:31:13 ◼ ► it goes like resume like a straight line up until the end and that's like [<a href="https://overcast.fm/+Btux-_ofU/5473">TS</a>]
01:31:17 ◼ ► somebody asked for $100,000 to make a like the the watched turn your III your [<a href="https://overcast.fm/+Btux-_ofU/5477">TS</a>]
01:31:23 ◼ ► iPod square nano into a watch and ask for a hundred grand and within three [<a href="https://overcast.fm/+Btux-_ofU/5483">TS</a>]
01:31:27 ◼ ► days they have two million and those era in those building themselves because [<a href="https://overcast.fm/+Btux-_ofU/5487">TS</a>]
01:31:31 ◼ ► there's something appealing it's usually consumer products something super [<a href="https://overcast.fm/+Btux-_ofU/5491">TS</a>]
01:31:34 ◼ ► appealing about it or it's like a Veronica Mars where there's an enormity [<a href="https://overcast.fm/+Btux-_ofU/5494">TS</a>]
01:31:38 ◼ ► of an audience of tens of millions of people in a tiny fraction of that [<a href="https://overcast.fm/+Btux-_ofU/5498">TS</a>]
01:31:42 ◼ ► audience is constantly discovering it in spring and coming on seeing this kind of [<a href="https://overcast.fm/+Btux-_ofU/5502">TS</a>]
01:31:45 ◼ ► straight line up permit curves up in the tapers off to like a straight line [<a href="https://overcast.fm/+Btux-_ofU/5505">TS</a>]
01:31:50 ◼ ► that's one kind one is this one is like the does kind of badly badly badly and [<a href="https://overcast.fm/+Btux-_ofU/5510">TS</a>]
01:31:55 ◼ ► then suddenly they pull it off it goes boom to the top near the end they get a [<a href="https://overcast.fm/+Btux-_ofU/5515">TS</a>]
01:31:58 ◼ ► whole bunch of people minus the apparently since I've seen it before [<a href="https://overcast.fm/+Btux-_ofU/5518">TS</a>]
01:32:04 ◼ ► is actually much more typical is really huge first day or two then you have a [<a href="https://overcast.fm/+Btux-_ofU/5524">TS</a>]
01:32:08 ◼ ► nice gentle climb as you go along your cross 50% and then a nice huge spike at [<a href="https://overcast.fm/+Btux-_ofU/5528">TS</a>]
01:32:14 ◼ ► the end of the last couple days and that's what it in so the third one is [<a href="https://overcast.fm/+Btux-_ofU/5534">TS</a>]
01:32:19 ◼ ► that this is why daddy drinks curve I know that silly like so in my case 48 [<a href="https://overcast.fm/+Btux-_ofU/5539">TS</a>]
01:32:25 ◼ ► grand we raised $16,000 in 24 hours boom and a twenty-four hours is immediately [<a href="https://overcast.fm/+Btux-_ofU/5545">TS</a>]
01:32:30 ◼ ► tapered off people Salako it's gonna happen [<a href="https://overcast.fm/+Btux-_ofU/5550">TS</a>]
01:32:33 ◼ ► hit 33 percent they're fine I mean literally at that moment 24 hours it [<a href="https://overcast.fm/+Btux-_ofU/5553">TS</a>]
01:32:37 ◼ ► went to that slower taper and then so you know in [<a href="https://overcast.fm/+Btux-_ofU/5557">TS</a>]
01:32:40 ◼ ► the first day was 16 Grand the next 10 days next 14 it has been a thirteen days [<a href="https://overcast.fm/+Btux-_ofU/5560">TS</a>]
01:32:45 ◼ ► has been about six or seven thousand dollars which is much slower I'm so many [<a href="https://overcast.fm/+Btux-_ofU/5565">TS</a>]
01:32:51 ◼ ► people like me to come and just remind me before it's over my guy you had a [<a href="https://overcast.fm/+Btux-_ofU/5571">TS</a>]
01:32:55 ◼ ► you treated the other day that was something like the percentage of once [<a href="https://overcast.fm/+Btux-_ofU/5575">TS</a>]
01:32:59 ◼ ► you hit 50 percent your eyes are pretty goes like 90% people people done this [<a href="https://overcast.fm/+Btux-_ofU/5579">TS</a>]
01:33:04 ◼ ► week crunching on this easter chick look at like four different projects of [<a href="https://overcast.fm/+Btux-_ofU/5584">TS</a>]
01:33:08 ◼ ► different values of 40 to $50,000 one range or you know whatever seek a look [<a href="https://overcast.fm/+Btux-_ofU/5588">TS</a>]
01:33:13 ◼ ► at the things ok where am i and once you hit the sweet spot is once you've got [<a href="https://overcast.fm/+Btux-_ofU/5593">TS</a>]
01:33:20 ◼ ► half of your goals for me that's 24,000 at $40,000 $50,000 less project [<a href="https://overcast.fm/+Btux-_ofU/5600">TS</a>]
01:33:27 ◼ ► statistically once you reach the goal you are 97% likely or 97% of projects [<a href="https://overcast.fm/+Btux-_ofU/5607">TS</a>]
01:33:33 ◼ ► that reach half the goal go on to at least 100 percent if not more so it's a [<a href="https://overcast.fm/+Btux-_ofU/5613">TS</a>]
01:33:39 ◼ ► the thing about Kickstarter this fasting is it's it's forty percent of its 56 [<a href="https://overcast.fm/+Btux-_ofU/5619">TS</a>]
01:33:45 ◼ ► percent failure 56% of projects do not fund but of those 56% about a third get [<a href="https://overcast.fm/+Btux-_ofU/5625">TS</a>]
01:33:53 ◼ ► no pleasure hole somebody posts it they do not tell anyone about it nobody does [<a href="https://overcast.fm/+Btux-_ofU/5633">TS</a>]
01:33:58 ◼ ► it another third of the failed ones get like less than 20 percent of the funding [<a href="https://overcast.fm/+Btux-_ofU/5638">TS</a>]
01:34:02 ◼ ► so this is very narrow band where people get between 20 to 50% the funding and [<a href="https://overcast.fm/+Btux-_ofU/5642">TS</a>]
01:34:06 ◼ ► they can get all the way there but once you hit that magic will play it shows [<a href="https://overcast.fm/+Btux-_ofU/5646">TS</a>]
01:34:11 ◼ ► enough momentum that it's just a question of time and that curve most [<a href="https://overcast.fm/+Btux-_ofU/5651">TS</a>]
01:34:16 ◼ ► Kickstarter projects the average project when you take out the outliers like [<a href="https://overcast.fm/+Btux-_ofU/5656">TS</a>]
01:34:19 ◼ ► peddler Clifford the ones that superfund elevation doc most funded about a [<a href="https://overcast.fm/+Btux-_ofU/5659">TS</a>]
01:34:25 ◼ ► hundred and five percent to a hundred and ten percent of the goal [<a href="https://overcast.fm/+Btux-_ofU/5665">TS</a>]
01:34:28 ◼ ► because people come in a meeting they needed at the end of the cold I need [<a href="https://overcast.fm/+Btux-_ofU/5668">TS</a>]
01:34:31 ◼ ► already is my pledged $10 to make it happen or whatever so it's it's a it's a [<a href="https://overcast.fm/+Btux-_ofU/5671">TS</a>]
01:34:37 ◼ ► finely tuned our but I'm feeling happy about the reason I did it was like I [<a href="https://overcast.fm/+Btux-_ofU/5677">TS</a>]
01:34:42 ◼ ► like the stories we tell ray this is the whole thing like it's this isn't a [<a href="https://overcast.fm/+Btux-_ofU/5682">TS</a>]
01:34:45 ◼ ► money-making endeavor is to say I was going to come out to the you kinda [<a href="https://overcast.fm/+Btux-_ofU/5685">TS</a>]
01:34:49 ◼ ► hinted that a few minutes ago reuse that somehow bring it up as a money-making [<a href="https://overcast.fm/+Btux-_ofU/5689">TS</a>]
01:34:54 ◼ ► house gonna have a good you know that's not that it's a bad idea to do a great [<a href="https://overcast.fm/+Btux-_ofU/5694">TS</a>]
01:34:59 ◼ ► idea I think looking at it as a money making ideas not a good ol we had no I [<a href="https://overcast.fm/+Btux-_ofU/5699">TS</a>]
01:35:04 ◼ ► mean the diversification of the magazine from being only a subscription-based [<a href="https://overcast.fm/+Btux-_ofU/5704">TS</a>]
01:35:07 ◼ ► periodical the being something that produces content lots of different ways [<a href="https://overcast.fm/+Btux-_ofU/5707">TS</a>]
01:35:10 ◼ ► that's the that's the money making idea that I need revenue I want newsstand now [<a href="https://overcast.fm/+Btux-_ofU/5710">TS</a>]
01:35:15 ◼ ► is you know ninety five ninety percent of the revenue that comes in is directly [<a href="https://overcast.fm/+Btux-_ofU/5715">TS</a>]
01:35:19 ◼ ► from Apple with their 30 percent cut and I think that to be 25 to 30% alright can [<a href="https://overcast.fm/+Btux-_ofU/5719">TS</a>]
01:35:25 ◼ ► I take can I just put on my consulting editor for free I'm not gonna charge it [<a href="https://overcast.fm/+Btux-_ofU/5725">TS</a>]
01:35:29 ◼ ► right but I am going to tell you how to make more money from you what you do is [<a href="https://overcast.fm/+Btux-_ofU/5729">TS</a>]
01:35:37 ◼ ► you sell wine sponsorships lot per issue and there's a nice one full page ad from [<a href="https://overcast.fm/+Btux-_ofU/5737">TS</a>]
01:35:46 ◼ ► that issues that will cost that that that that would cost $50,000 [<a href="https://overcast.fm/+Btux-_ofU/5746">TS</a>]
01:35:57 ◼ ► I mean sure about putting advertising in the magazine yeah I don't have an [<a href="https://overcast.fm/+Btux-_ofU/5757">TS</a>]
01:36:03 ◼ ► objection so I guess I have a structural objection as opposed to say in Africa [<a href="https://overcast.fm/+Btux-_ofU/5763">TS</a>]
01:36:07 ◼ ► woman so there's there's a mission thing which is that it's been sold as [<a href="https://overcast.fm/+Btux-_ofU/5767">TS</a>]
01:36:10 ◼ ► something that has no ads and so is that from day one markers push that out I [<a href="https://overcast.fm/+Btux-_ofU/5770">TS</a>]
01:36:17 ◼ ► push that is the ideas there's no crushed there's no ads and I don't know [<a href="https://overcast.fm/+Btux-_ofU/5777">TS</a>]
01:36:23 ◼ ► actually could but it takes is a threshold overcome the sale ok we said [<a href="https://overcast.fm/+Btux-_ofU/5783">TS</a>]
01:36:28 ◼ ► that now we're doing this other thing i know im not im not conscientiously [<a href="https://overcast.fm/+Btux-_ofU/5788">TS</a>]
01:36:34 ◼ ► opposed to advertising if it works especially that kind of model the [<a href="https://overcast.fm/+Btux-_ofU/5794">TS</a>]
01:36:38 ◼ ► sponsorship model like this is why I like the podcasting model is that yes [<a href="https://overcast.fm/+Btux-_ofU/5798">TS</a>]
01:36:42 ◼ ► you have ads on a podcast but it's much more in the motive is cooperative thing [<a href="https://overcast.fm/+Btux-_ofU/5802">TS</a>]
01:36:46 ◼ ► it doesn't feel like advertising the same way that horrible flash banner ads [<a href="https://overcast.fm/+Btux-_ofU/5806">TS</a>]
01:36:50 ◼ ► really think that at the listening experience [<a href="https://overcast.fm/+Btux-_ofU/5810">TS</a>]
01:36:53 ◼ ► bears that out where when you listen to arrest Real Radio even on FM it does [<a href="https://overcast.fm/+Btux-_ofU/5813">TS</a>]
01:37:00 ◼ ► seem to me like there's too many and when you listen to AM radio if you ever [<a href="https://overcast.fm/+Btux-_ofU/5820">TS</a>]
01:37:04 ◼ ► listened to like just you know just for shits and giggles and listen to the Rush [<a href="https://overcast.fm/+Btux-_ofU/5824">TS</a>]
01:37:08 ◼ ► Limbaugh's show there are so many ad breaks it is ridiculous [<a href="https://overcast.fm/+Btux-_ofU/5828">TS</a>]
01:37:13 ◼ ► the only show that I know of that it doesn't have that problem is the Howard [<a href="https://overcast.fm/+Btux-_ofU/5833">TS</a>]
01:37:16 ◼ ► Stern Show which does far fewer breaks but does really long breaks they put all [<a href="https://overcast.fm/+Btux-_ofU/5836">TS</a>]
01:37:22 ◼ ► the ads and one stretching our shows people listen to podcast is because they [<a href="https://overcast.fm/+Btux-_ofU/5842">TS</a>]
01:37:29 ◼ ► don't feel like ads and so I could see doing I loved I love how that works and [<a href="https://overcast.fm/+Btux-_ofU/5849">TS</a>]
01:37:33 ◼ ► people respond to it so having a sponsor for the magazine where it's like one [<a href="https://overcast.fm/+Btux-_ofU/5853">TS</a>]
01:37:37 ◼ ► quality things like this is a roadblock and so-and-so is sponsors issue here is [<a href="https://overcast.fm/+Btux-_ofU/5857">TS</a>]
01:37:42 ◼ ► an advertisement and we're gonna send you one email or god knows what we're [<a href="https://overcast.fm/+Btux-_ofU/5862">TS</a>]
01:37:45 ◼ ► gonna do that doesn't seem antithetical the problem I have structurally though [<a href="https://overcast.fm/+Btux-_ofU/5865">TS</a>]
01:37:49 ◼ ► is that subscribers are worth a ton of money as a subscriber is advertising [<a href="https://overcast.fm/+Btux-_ofU/5869">TS</a>]
01:37:53 ◼ ► typically to reach the audience of the scale that I have there's not enough [<a href="https://overcast.fm/+Btux-_ofU/5873">TS</a>]
01:37:58 ◼ ► money in the outside to make that worthwhile she I think I think the [<a href="https://overcast.fm/+Btux-_ofU/5878">TS</a>]
01:38:03 ◼ ► problem is convincing advertisers that it's not like buying an ad that's [<a href="https://overcast.fm/+Btux-_ofU/5883">TS</a>]
01:38:09 ◼ ► exactly what I did the math of you go to my website or blog [<a href="https://overcast.fm/+Btux-_ofU/5889">TS</a>]
01:38:15 ◼ ► clamtxt.com I did the math the few weeks ago asking about why don't have ads the [<a href="https://overcast.fm/+Btux-_ofU/5895">TS</a>]
01:38:21 ◼ ► magazine I said it was the conventional model I would probably need as many as [<a href="https://overcast.fm/+Btux-_ofU/5901">TS</a>]
01:38:25 ◼ ► 20 million page views a month to equal no I'm not saying you know what i mean [<a href="https://overcast.fm/+Btux-_ofU/5905">TS</a>]
01:38:31 ◼ ► that's really exciting I've got like [<a href="https://overcast.fm/+Btux-_ofU/5911">TS</a>]
01:38:34 ◼ ► 250 articles I'm not gonna get there is no universal which I can do that right [<a href="https://overcast.fm/+Btux-_ofU/5914">TS</a>]
01:38:38 ◼ ► to get twenty million so so with the with the current rates are paid with the [<a href="https://overcast.fm/+Btux-_ofU/5918">TS</a>]
01:38:43 ◼ ► yield with some human story and that doesn't include includes commissions to [<a href="https://overcast.fm/+Btux-_ofU/5923">TS</a>]
01:38:47 ◼ ► help people with us include me having ahead step out sources so I need twenty [<a href="https://overcast.fm/+Btux-_ofU/5927">TS</a>]
01:38:51 ◼ ► million pageviews let's say roughly to reach what I'm getting from subscribers [<a href="https://overcast.fm/+Btux-_ofU/5931">TS</a>]
01:38:55 ◼ ► paying that sweetheart but one sponsor who is a supplement to who makes it [<a href="https://overcast.fm/+Btux-_ofU/5935">TS</a>]
01:39:01 ◼ ► impossible that's the extra revenue necessary to make the thing or whatever [<a href="https://overcast.fm/+Btux-_ofU/5941">TS</a>]
01:39:05 ◼ ► that's a different equations might be willing to pay a sizable amount of money [<a href="https://overcast.fm/+Btux-_ofU/5945">TS</a>]
01:39:09 ◼ ► to be exclusive and to reach some people are tasteful a podcast model that's [<a href="https://overcast.fm/+Btux-_ofU/5949">TS</a>]
01:39:14 ◼ ► what's available here and there but me do my third sponsor and its again [<a href="https://overcast.fm/+Btux-_ofU/5954">TS</a>]
01:39:20 ◼ ► old friend of the show longtime sponsor an event apart an Event Apart is an [<a href="https://overcast.fm/+Btux-_ofU/5960">TS</a>]
01:39:29 ◼ ► intensely education two day learning session at great conference for people [<a href="https://overcast.fm/+Btux-_ofU/5969">TS</a>]
01:39:34 ◼ ► who make websites and instead of being like a once a year thing where you have [<a href="https://overcast.fm/+Btux-_ofU/5974">TS</a>]
01:39:40 ◼ ► to put on your schedule book travel and stuff like that they effectively come to [<a href="https://overcast.fm/+Btux-_ofU/5980">TS</a>]
01:39:44 ◼ ► you they've got events next year in 2014 around North America there in San [<a href="https://overcast.fm/+Btux-_ofU/5984">TS</a>]
01:39:53 ◼ ► atlantis Seattle Boston San Diego washingtonDC and that I think that's [<a href="https://overcast.fm/+Btux-_ofU/5993">TS</a>]
01:40:01 ◼ ► just like the first half of the year in almost a monthly about [<a href="https://overcast.fm/+Btux-_ofU/6001">TS</a>]
01:40:06 ◼ ► go to the website find an event near you and you will not be disappointed [<a href="https://overcast.fm/+Btux-_ofU/6006">TS</a>]
01:40:12 ◼ ► an Event Apart was founded by Eric Meyer who I think easily you could say knows [<a href="https://overcast.fm/+Btux-_ofU/6012">TS</a>]
01:40:19 ◼ ► more about CSS and then anybody walking the face of the earth and Jefferies [<a href="https://overcast.fm/+Btux-_ofU/6019">TS</a>]
01:40:23 ◼ ► ailment longtime friend of the show and and one of the great proponents of web [<a href="https://overcast.fm/+Btux-_ofU/6023">TS</a>]
01:40:29 ◼ ► standards and the whole thing is dedicated to the proposition that the [<a href="https://overcast.fm/+Btux-_ofU/6029">TS</a>]
01:40:34 ◼ ► creators of great Web experiences deserve a great learning experience [<a href="https://overcast.fm/+Btux-_ofU/6034">TS</a>]
01:40:37 ◼ ► these guys have one of the best speaker lineups of any conference I've ever seen [<a href="https://overcast.fm/+Btux-_ofU/6037">TS</a>]
01:40:42 ◼ ► if you build websites and you've not been to an Event Apart you're really [<a href="https://overcast.fm/+Btux-_ofU/6042">TS</a>]
01:40:47 ◼ ► missing out and if you have been to an Event Apart you don't even have to [<a href="https://overcast.fm/+Btux-_ofU/6047">TS</a>]
01:40:50 ◼ ► listen to me because you know how good it wasn't sure you want to go back I've [<a href="https://overcast.fm/+Btux-_ofU/6050">TS</a>]
01:40:53 ◼ ► said it before too they even have great swag even just the stuff they give you [<a href="https://overcast.fm/+Btux-_ofU/6053">TS</a>]
01:40:57 ◼ ► that bad name badges last time I got cut our customers in the field notes just a [<a href="https://overcast.fm/+Btux-_ofU/6057">TS</a>]
01:41:05 ◼ ► great continent where do you go to find out more go to an Event Apart dot com [<a href="https://overcast.fm/+Btux-_ofU/6065">TS</a>]
01:41:15 ◼ ► know that just / talk show them how you came from the show I cannot recommend [<a href="https://overcast.fm/+Btux-_ofU/6075">TS</a>]
01:41:22 ◼ ► go there check the schedule final one coming near you and and you will not be [<a href="https://overcast.fm/+Btux-_ofU/6082">TS</a>]
01:41:27 ◼ ► disappointed I have I have this has been an obsession of mine and it's not I [<a href="https://overcast.fm/+Btux-_ofU/6087">TS</a>]
01:41:34 ◼ ► guess I'd obsession I mean really is I mean I run a business to business as if [<a href="https://overcast.fm/+Btux-_ofU/6094">TS</a>]
01:41:39 ◼ ► you count the show is a separate thing where it's you know it's part of that I [<a href="https://overcast.fm/+Btux-_ofU/6099">TS</a>]
01:41:43 ◼ ► mean I make my income I support my family on advertising but I've been [<a href="https://overcast.fm/+Btux-_ofU/6103">TS</a>]
01:41:49 ◼ ► obsessed with it all the way from before it was what I was doing was successful [<a href="https://overcast.fm/+Btux-_ofU/6109">TS</a>]
01:41:53 ◼ ► you know before I knew whether it could work but you know i i I'm obsessed with [<a href="https://overcast.fm/+Btux-_ofU/6113">TS</a>]
01:41:58 ◼ ► it and I think it's so interesting is that I don't know a man who knows if I [<a href="https://overcast.fm/+Btux-_ofU/6118">TS</a>]
01:42:01 ◼ ► came up with it but that they quote that the definition of insanity is doing the [<a href="https://overcast.fm/+Btux-_ofU/6121">TS</a>]
01:42:05 ◼ ► same thing over and over again and expecting a different result [<a href="https://overcast.fm/+Btux-_ofU/6125">TS</a>]
01:42:08 ◼ ► and that's the thing that drives me nuts about the print as print publications to [<a href="https://overcast.fm/+Btux-_ofU/6128">TS</a>]
01:42:14 ◼ ► the web and lose money is is they still keep trying to sell ad in a way that [<a href="https://overcast.fm/+Btux-_ofU/6134">TS</a>]
01:42:20 ◼ ► they've shown over and over and over again don't support the publication and [<a href="https://overcast.fm/+Btux-_ofU/6140">TS</a>]
01:42:27 ◼ ► why keep doing that you know and it just seems and and maybe I you know under [<a href="https://overcast.fm/+Btux-_ofU/6147">TS</a>]
01:42:32 ◼ ► estimating how long it takes for a new medium to settle into our society and [<a href="https://overcast.fm/+Btux-_ofU/6152">TS</a>]
01:42:37 ◼ ► that to me the web is this old thing and it's established and it's clearly here [<a href="https://overcast.fm/+Btux-_ofU/6157">TS</a>]
01:42:42 ◼ ► whereas you know what is it really how old is it really what like seventeen [<a href="https://overcast.fm/+Btux-_ofU/6162">TS</a>]
01:42:49 ◼ ► years old 18 years old and termed not in terms of when the first website one-up [<a href="https://overcast.fm/+Btux-_ofU/6169">TS</a>]
01:42:53 ◼ ► netscape 1995 96 maybe you know TV sixteen seventeen years after the first [<a href="https://overcast.fm/+Btux-_ofU/6173">TS</a>]
01:43:01 ◼ ► TV sets were sold still didn't have to do advertising the right way I don't [<a href="https://overcast.fm/+Btux-_ofU/6181">TS</a>]
01:43:05 ◼ ► know but it's just as frustrating to me because it's it's just crazy that they [<a href="https://overcast.fm/+Btux-_ofU/6185">TS</a>]
01:43:09 ◼ ► just keep doing it the same way you know and it's eventually you figure out what [<a href="https://overcast.fm/+Btux-_ofU/6189">TS</a>]
01:43:13 ◼ ► it is you have to sell and prodded print publications have to sell they could [<a href="https://overcast.fm/+Btux-_ofU/6193">TS</a>]
01:43:17 ◼ ► sell space on paper including an entire page at a time they were monopoly there [<a href="https://overcast.fm/+Btux-_ofU/6197">TS</a>]
01:43:22 ◼ ► was the only efficient way to reach the audience in a locality national level [<a href="https://overcast.fm/+Btux-_ofU/6202">TS</a>]
01:43:26 ◼ ► and advertisers knew that but what was the actual format what they had to sell [<a href="https://overcast.fm/+Btux-_ofU/6206">TS</a>]
01:43:31 ◼ ► ad space on printed pages right now and it's too late to have what is TV have to [<a href="https://overcast.fm/+Btux-_ofU/6211">TS</a>]
01:43:36 ◼ ► sell they have time right they can sell the whole screen at a time [<a href="https://overcast.fm/+Btux-_ofU/6216">TS</a>]
01:43:42 ◼ ► thirty-seconds you know the fact that it ended up with these thirty second spots [<a href="https://overcast.fm/+Btux-_ofU/6222">TS</a>]
01:43:46 ◼ ► instead of sixty second spots or whatever doesn't really matter but what [<a href="https://overcast.fm/+Btux-_ofU/6226">TS</a>]
01:43:50 ◼ ► they're selling his time the same thing Radiohead and whether they have nowhere [<a href="https://overcast.fm/+Btux-_ofU/6230">TS</a>]
01:43:59 ◼ ► band and the web I think has spent his entire time trying to [<a href="https://overcast.fm/+Btux-_ofU/6239">TS</a>]
01:44:07 ◼ ► appliqued the print idea that you're selling space on a page and it's it's [<a href="https://overcast.fm/+Btux-_ofU/6247">TS</a>]
01:44:15 ◼ ► it's a disaster right and it just never made sense to me because what can you do [<a href="https://overcast.fm/+Btux-_ofU/6255">TS</a>]
01:44:19 ◼ ► in a magazine every man I've said this before I know of said this on the show [<a href="https://overcast.fm/+Btux-_ofU/6259">TS</a>]
01:44:22 ◼ ► but every magazine I read what turned it around on what's on the front cover and [<a href="https://overcast.fm/+Btux-_ofU/6262">TS</a>]
01:44:27 ◼ ► what's on the cover is something that's obviously supposed to capture interest [<a href="https://overcast.fm/+Btux-_ofU/6267">TS</a>]
01:44:30 ◼ ► in treat you in some way and what's on the back what's on the back is a [<a href="https://overcast.fm/+Btux-_ofU/6270">TS</a>]
01:44:33 ◼ ► full-page ad right right and the better the magazine the better at the ad [<a href="https://overcast.fm/+Btux-_ofU/6273">TS</a>]
01:44:38 ◼ ► usually it's usually something from you know here's here's the new issue of The [<a href="https://overcast.fm/+Btux-_ofU/6278">TS</a>]
01:44:43 ◼ ► New Yorker just showed up at my house today it's an ad for get reggae and an [<a href="https://overcast.fm/+Btux-_ofU/6283">TS</a>]
01:44:48 ◼ ► enterprise the company or a riot fashion I'm guessing that this watch on the back [<a href="https://overcast.fm/+Btux-_ofU/6288">TS</a>]
01:44:55 ◼ ► of the new yorker I would I would guess that this is probably like a tenor [<a href="https://overcast.fm/+Btux-_ofU/6295">TS</a>]
01:44:59 ◼ ► $15,000 yea or Cadillac or BMW or something like that and what do you get [<a href="https://overcast.fm/+Btux-_ofU/6299">TS</a>]
01:45:06 ◼ ► the first few pages of the magazine you get full page ads two-page spread these [<a href="https://overcast.fm/+Btux-_ofU/6306">TS</a>]
01:45:11 ◼ ► valuable things is it a is it inconvenient to you as the magazine [<a href="https://overcast.fm/+Btux-_ofU/6311">TS</a>]
01:45:15 ◼ ► readers know you know a lot of the magazine's there are things that I like [<a href="https://overcast.fm/+Btux-_ofU/6315">TS</a>]
01:45:19 ◼ ► i dont im not gonna buy that $15,000 wristwatch but I like looking at it I [<a href="https://overcast.fm/+Btux-_ofU/6319">TS</a>]
01:45:23 ◼ ► like to see that no I like to look at the ad and see what the hell does it [<a href="https://overcast.fm/+Btux-_ofU/6323">TS</a>]
01:45:26 ◼ ► $15,000 and if i dont have not interested at all in the ad it's a [<a href="https://overcast.fm/+Btux-_ofU/6326">TS</a>]
01:45:32 ◼ ► second to get past it to the next page [<a href="https://overcast.fm/+Btux-_ofU/6332">TS</a>]
01:45:35 ◼ ► the web it just doesn't work like that and all they do traditionally is so [<a href="https://overcast.fm/+Btux-_ofU/6335">TS</a>]
01:45:40 ◼ ► these little two inches by 3 inches long things and they did the web page like [<a href="https://overcast.fm/+Btux-_ofU/6340">TS</a>]
01:45:46 ◼ ► the back of the magazine right like the last few pages where they'll yeah we'll [<a href="https://overcast.fm/+Btux-_ofU/6346">TS</a>]
01:45:50 ◼ ► take your 50 bucks and put a little you know a little add alongside the article [<a href="https://overcast.fm/+Btux-_ofU/6350">TS</a>]
01:45:54 ◼ ► there is no thing that's the equivalent of a full-page ad on the web so just get [<a href="https://overcast.fm/+Btux-_ofU/6354">TS</a>]
01:46:00 ◼ ► over it what do you really have what are we down to the thing that the web and [<a href="https://overcast.fm/+Btux-_ofU/6360">TS</a>]
01:46:04 ◼ ► the internet in general has to sell his attention and the only way to sort of [<a href="https://overcast.fm/+Btux-_ofU/6364">TS</a>]
01:46:10 ◼ ► make that attention to sell it in a premium way is to sell less of it yes [<a href="https://overcast.fm/+Btux-_ofU/6370">TS</a>]
01:46:16 ◼ ► but it means that you have to be producing something of such high quality [<a href="https://overcast.fm/+Btux-_ofU/6376">TS</a>]
01:46:19 ◼ ► that people don't discriminate mean it's a socio-economic being in part estate is [<a href="https://overcast.fm/+Btux-_ofU/6379">TS</a>]
01:46:24 ◼ ► the new yorker can sell it as for a lot of money because its demographics are so [<a href="https://overcast.fm/+Btux-_ofU/6384">TS</a>]
01:46:28 ◼ ► good in the advertised i've seen that that watch and the bank sells you know [<a href="https://overcast.fm/+Btux-_ofU/6388">TS</a>]
01:46:32 ◼ ► millions of dollars of watches or whatever so hundreds of thousands of [<a href="https://overcast.fm/+Btux-_ofU/6392">TS</a>]
01:46:36 ◼ ► dollars of watches or as part of an overall high-end branding campaign that [<a href="https://overcast.fm/+Btux-_ofU/6396">TS</a>]
01:46:39 ◼ ► lets the watch be sold for $15,000 because it appears on the back of the [<a href="https://overcast.fm/+Btux-_ofU/6399">TS</a>]
01:46:44 ◼ ► new yorker they get the cachet of that too but it's it's the I think it's a [<a href="https://overcast.fm/+Btux-_ofU/6404">TS</a>]
01:46:50 ◼ ► trivial way too much about themselves like you could say it's only 10 but like [<a href="https://overcast.fm/+Btux-_ofU/6410">TS</a>]
01:46:55 ◼ ► I said she would formally think of as in the real world they were terrific [<a href="https://overcast.fm/+Btux-_ofU/6415">TS</a>]
01:46:59 ◼ ► publications with integrity and they're running remainder adds that I know we're [<a href="https://overcast.fm/+Btux-_ofU/6419">TS</a>]
01:47:03 ◼ ► bringing them in fifty sensor less per thousand views the running these things [<a href="https://overcast.fm/+Btux-_ofU/6423">TS</a>]
01:47:08 ◼ ► the bottom that show these terrible read other articles of her spam or something [<a href="https://overcast.fm/+Btux-_ofU/6428">TS</a>]
01:47:12 ◼ ► you know juju berry thing or whatever and I'm like where does that get you [<a href="https://overcast.fm/+Btux-_ofU/6432">TS</a>]
01:47:18 ◼ ► that you made that extra no chance of us on that page doesn't get you anywhere [<a href="https://overcast.fm/+Btux-_ofU/6438">TS</a>]
01:47:21 ◼ ► but it was one point which is that the Kickstarter so I'm actually using [<a href="https://overcast.fm/+Btux-_ofU/6441">TS</a>]
01:47:29 ◼ ► Kickstarter in what I think is the right way for someone like me to use a [<a href="https://overcast.fm/+Btux-_ofU/6449">TS</a>]
01:47:33 ◼ ► kickstart which is probably most kicks arse which is the $40,000 [<a href="https://overcast.fm/+Btux-_ofU/6453">TS</a>]
01:47:38 ◼ ► you don't have to reveal my own salary but like the magazine is it does well in [<a href="https://overcast.fm/+Btux-_ofU/6458">TS</a>]
01:47:44 ◼ ► the writers well but it somehow make my living it's part of it you know it's [<a href="https://overcast.fm/+Btux-_ofU/6464">TS</a>]
01:47:47 ◼ ► still insist it's an experiment I love it but I make my living from a variety [<a href="https://overcast.fm/+Btux-_ofU/6467">TS</a>]
01:47:52 ◼ ► of things I put most of my time in the magazine but it's not where we're making [<a href="https://overcast.fm/+Btux-_ofU/6472">TS</a>]
01:47:55 ◼ ► a living from entirely so it's not like it's in a disclaimer about like pledged [<a href="https://overcast.fm/+Btux-_ofU/6475">TS</a>]
01:48:00 ◼ ► forty granted I get forty of the thousands of it but I'm really using the [<a href="https://overcast.fm/+Btux-_ofU/6480">TS</a>]
01:48:04 ◼ ► Kickstarter the way that is very useful when you really just need some capital [<a href="https://overcast.fm/+Btux-_ofU/6484">TS</a>]
01:48:08 ◼ ► and you want to give people incentive to do it because they like what you're [<a href="https://overcast.fm/+Btux-_ofU/6488">TS</a>]
01:48:13 ◼ ► doing but also you're giving them the reward is actually think you're making [<a href="https://overcast.fm/+Btux-_ofU/6493">TS</a>]
01:48:17 ◼ ► as a result of raising the money so [<a href="https://overcast.fm/+Btux-_ofU/6497">TS</a>]
01:48:19 ◼ ► the book by book in the Kickstarter you get a book that's great but I have [<a href="https://overcast.fm/+Btux-_ofU/6499">TS</a>]
01:48:23 ◼ ► threshold hits a forty a grand that was in all my budging that gets me more [<a href="https://overcast.fm/+Btux-_ofU/6503">TS</a>]
01:48:28 ◼ ► copies to print of course I'm gonna fill I don't wind up with really any money at [<a href="https://overcast.fm/+Btux-_ofU/6508">TS</a>]
01:48:32 ◼ ► the end there's a little bit of margin of error a garage full of books [<a href="https://overcast.fm/+Btux-_ofU/6512">TS</a>]
01:48:35 ◼ ► yeah exactly what I've got a pretty great so so the goal is really I want to [<a href="https://overcast.fm/+Btux-_ofU/6515">TS</a>]
01:48:39 ◼ ► sell about her books roughly reaches the goal and secure hardcover books they [<a href="https://overcast.fm/+Btux-_ofU/6519">TS</a>]
01:48:44 ◼ ► could be some mixing bowl of people can buy books or by some of the higher level [<a href="https://overcast.fm/+Btux-_ofU/6524">TS</a>]
01:48:47 ◼ ► rewards that's fine but roughly 15 her books I'm gonna pray about 2,000 books [<a href="https://overcast.fm/+Btux-_ofU/6527">TS</a>]
01:48:51 ◼ ► so I don't make really any money all the riders get paid again they get reprint [<a href="https://overcast.fm/+Btux-_ofU/6531">TS</a>]
01:48:54 ◼ ► for use the designer the printer every gets paid and I went with books at the [<a href="https://overcast.fm/+Btux-_ofU/6534">TS</a>]
01:48:58 ◼ ► outcome and then I have to sell I can sell any number of ebooks after its done [<a href="https://overcast.fm/+Btux-_ofU/6538">TS</a>]
01:49:02 ◼ ► in a hundred percent of the cost has been paid for and I can sell you notice [<a href="https://overcast.fm/+Btux-_ofU/6542">TS</a>]
01:49:06 ◼ ► a 500 print books or even do another run if those sell over the next year and [<a href="https://overcast.fm/+Btux-_ofU/6546">TS</a>]
01:49:09 ◼ ► that's where it actually benefits the bottom line is is the Kickstarter helps [<a href="https://overcast.fm/+Btux-_ofU/6549">TS</a>]
01:49:14 ◼ ► me come up with the capital that's very hard to do this right and do something [<a href="https://overcast.fm/+Btux-_ofU/6554">TS</a>]
01:49:18 ◼ ► that I think is worth people's time and attention and then my reward for myself [<a href="https://overcast.fm/+Btux-_ofU/6558">TS</a>]
01:49:22 ◼ ► personally as I have more stuff I can sell that's been paid for in the process [<a href="https://overcast.fm/+Btux-_ofU/6562">TS</a>]
01:49:26 ◼ ► of producing this thing for them as the result that alright I can't let this [<a href="https://overcast.fm/+Btux-_ofU/6566">TS</a>]
01:49:32 ◼ ► close though without talking about these to me very creepy high-end pledged [<a href="https://overcast.fm/+Btux-_ofU/6572">TS</a>]
01:49:39 ◼ ► levels not there's there's there's two things you got for these you've got a [<a href="https://overcast.fm/+Btux-_ofU/6579">TS</a>]
01:49:43 ◼ ► five thousand dollar pledge level you get a Lex Friedman visit any cons and [<a href="https://overcast.fm/+Btux-_ofU/6583">TS</a>]
01:49:47 ◼ ► and gives you shave and I don't know with your shows you Sutra positions with [<a href="https://overcast.fm/+Btux-_ofU/6587">TS</a>]
01:49:55 ◼ ► Chris Higgins same deal five grand he'll visit you anywhere in the continental [<a href="https://overcast.fm/+Btux-_ofU/6595">TS</a>]
01:50:00 ◼ ► USA and again with the country you know if i if somebody lived in Hawaii I know [<a href="https://overcast.fm/+Btux-_ofU/6600">TS</a>]
01:50:07 ◼ ► that it's more of a flight but hey why is beautiful I can I can see an escape [<a href="https://overcast.fm/+Btux-_ofU/6607">TS</a>]
01:50:16 ◼ ► negotiate negotiate Chris Higgins frequent contributor to the magazine [<a href="https://overcast.fm/+Btux-_ofU/6616">TS</a>]
01:50:23 ◼ ► just like blacks he'll he'll come [<a href="https://overcast.fm/+Btux-_ofU/6623">TS</a>]
01:50:26 ◼ ► and then there's a Jason Snell visit but the Jason snow is five thousand and one [<a href="https://overcast.fm/+Btux-_ofU/6626">TS</a>]
01:50:34 ◼ ► this is a grudge visitors so now I launch the Kickstarter and Alexa Chris [<a href="https://overcast.fm/+Btux-_ofU/6634">TS</a>]
01:50:40 ◼ ► repair Jason's like why am I not there I'm like well you know sort of fun and [<a href="https://overcast.fm/+Btux-_ofU/6640">TS</a>]
01:50:44 ◼ ► it was thought to be four people people react very strongly Lexus IS pieces and [<a href="https://overcast.fm/+Btux-_ofU/6644">TS</a>]
01:50:50 ◼ ► they've done they've done a ton of the two biggest contributors of course and I [<a href="https://overcast.fm/+Btux-_ofU/6650">TS</a>]
01:50:54 ◼ ► asked them and they were game to do it if somebody wants to come its funding [<a href="https://overcast.fm/+Btux-_ofU/6654">TS</a>]
01:50:57 ◼ ► coming give a talk to buy the people dinner in 2001 suggestions like I'll do [<a href="https://overcast.fm/+Btux-_ofU/6657">TS</a>]
01:51:03 ◼ ► it I'm like oh that's what do you do all come with a guy come and we'll tell by [<a href="https://overcast.fm/+Btux-_ofU/6663">TS</a>]
01:51:08 ◼ ► people dinner and I'll taping compromise with them like that's great he said but [<a href="https://overcast.fm/+Btux-_ofU/6668">TS</a>]
01:51:11 ◼ ► I have to be a dollar more than blacks and I said and done and then here's the [<a href="https://overcast.fm/+Btux-_ofU/6671">TS</a>]
01:51:17 ◼ ► other thing then you are you can people killed by a visit from you and yours is [<a href="https://overcast.fm/+Btux-_ofU/6677">TS</a>]
01:51:21 ◼ ► $8,000 now how can charge more than these guys who you doing this nice [<a href="https://overcast.fm/+Btux-_ofU/6681">TS</a>]
01:51:28 ◼ ► things for you I have this dear friend a dear friend is give me great advice [<a href="https://overcast.fm/+Btux-_ofU/6688">TS</a>]
01:51:32 ◼ ► about the structure structural things to do with promoting stuff and she said you [<a href="https://overcast.fm/+Btux-_ofU/6692">TS</a>]
01:51:39 ◼ ► can't you're the editor you cannot list yourself as $5,000 these guys are [<a href="https://overcast.fm/+Btux-_ofU/6699">TS</a>]
01:51:44 ◼ ► writers in the perfectly wonderful but you really you're the editor the thing [<a href="https://overcast.fm/+Btux-_ofU/6704">TS</a>]
01:51:47 ◼ ► you should put yourself in my shoes they make yourself $10,000 I said no that's [<a href="https://overcast.fm/+Btux-_ofU/6707">TS</a>]
01:51:51 ◼ ► 48 I can do it but I thought I thought I will take your advice because you know [<a href="https://overcast.fm/+Btux-_ofU/6711">TS</a>]
01:51:57 ◼ ► it with serious level is you know if you were priced out getting people for [<a href="https://overcast.fm/+Btux-_ofU/6717">TS</a>]
01:52:02 ◼ ► speakers bureaus it is crazy too many many people charged when moving is [<a href="https://overcast.fm/+Btux-_ofU/6722">TS</a>]
01:52:06 ◼ ► actually my list is actually there there Kwasi serious that come with books shown [<a href="https://overcast.fm/+Btux-_ofU/6726">TS</a>]
01:52:11 ◼ ► some people books and cover all the costs of someone coming but it's the [<a href="https://overcast.fm/+Btux-_ofU/6731">TS</a>]
01:52:15 ◼ ► idea of like if you like the idea of this and you want someone who wanted to [<a href="https://overcast.fm/+Btux-_ofU/6735">TS</a>]
01:52:19 ◼ ► support the publication and and things happen which patients or if you've [<a href="https://overcast.fm/+Btux-_ofU/6739">TS</a>]
01:52:24 ◼ ► already got like an event schedules actually this is a book entry and so if [<a href="https://overcast.fm/+Btux-_ofU/6744">TS</a>]
01:52:28 ◼ ► you have a group that wants to raise the money actually took this partly for [<a href="https://overcast.fm/+Btux-_ofU/6748">TS</a>]
01:52:31 ◼ ► Amanda Palmer because it's sort of funny but it's true is she does house concerts [<a href="https://overcast.fm/+Btux-_ofU/6751">TS</a>]
01:52:35 ◼ ► I thought this is like this is the house concert equivalent [<a href="https://overcast.fm/+Btux-_ofU/6755">TS</a>]
01:52:38 ◼ ► of being a writer speaker whatever in she sold a camber how many in her [<a href="https://overcast.fm/+Btux-_ofU/6758">TS</a>]
01:52:42 ◼ ► million dollar-plus campaign and is still the filling them like two years [<a href="https://overcast.fm/+Btux-_ofU/6762">TS</a>]
01:52:47 ◼ ► and then the pictures are crazy it's like you have a rockstar come to your [<a href="https://overcast.fm/+Btux-_ofU/6767">TS</a>]
01:52:50 ◼ ► house and snuggle with you as part of the deal more like I've met Amanda yeah [<a href="https://overcast.fm/+Btux-_ofU/6770">TS</a>]
01:52:55 ◼ ► yeah and great artists and their success is completely justified now spread again [<a href="https://overcast.fm/+Btux-_ofU/6775">TS</a>]
01:53:04 ◼ ► I would take $5000 not to have her deal was not enough because of her me I would [<a href="https://overcast.fm/+Btux-_ofU/6784">TS</a>]
01:53:13 ◼ ► I would not like I wouldn't want Bob Dylan to perform and I should point out [<a href="https://overcast.fm/+Btux-_ofU/6793">TS</a>]
01:53:18 ◼ ► these visits and my cat in campaign they will not stay with you there covers [<a href="https://overcast.fm/+Btux-_ofU/6798">TS</a>]
01:53:21 ◼ ► hotel for them now you know that story I forget it actually based on a true story [<a href="https://overcast.fm/+Btux-_ofU/6801">TS</a>]
01:53:26 ◼ ► P T Anderson made into a film punch-drunk love really great movie but [<a href="https://overcast.fm/+Btux-_ofU/6806">TS</a>]
01:53:31 ◼ ► it was a bad guys in movies played by Adam Sandler but he's not it's [<a href="https://overcast.fm/+Btux-_ofU/6811">TS</a>]
01:53:35 ◼ ► absolutely not an arab Sandler movie but the idea was that there were these cans [<a href="https://overcast.fm/+Btux-_ofU/6815">TS</a>]
01:53:43 ◼ ► of identity more soup that you bought them in on the back of the camera soup [<a href="https://overcast.fm/+Btux-_ofU/6823">TS</a>]
01:53:47 ◼ ► was like a thousand miles on american airlines and he figured out that you [<a href="https://overcast.fm/+Btux-_ofU/6827">TS</a>]
01:53:56 ◼ ► know that the miles if you just compute what's the miles roughly worth worth way [<a href="https://overcast.fm/+Btux-_ofU/6836">TS</a>]
01:54:00 ◼ ► more than 89 cents so he just bought literally thousands of dollars thousands [<a href="https://overcast.fm/+Btux-_ofU/6840">TS</a>]
01:54:07 ◼ ► and thousands of dollars in thousands and thousands of Kansas soup cut all [<a href="https://overcast.fm/+Btux-_ofU/6847">TS</a>]
01:54:11 ◼ ► these coupons out and ended up with you know right like you know he became like [<a href="https://overcast.fm/+Btux-_ofU/6851">TS</a>]
01:54:18 ◼ ► the most you know mild the customer on American Idol [<a href="https://overcast.fm/+Btux-_ofU/6858">TS</a>]
01:54:22 ◼ ► my mind works the same way where I often try to see the loopholes and I got it I [<a href="https://overcast.fm/+Btux-_ofU/6862">TS</a>]
01:54:30 ◼ ► know for a fact because part of this is you get taken out to dinner I could rack [<a href="https://overcast.fm/+Btux-_ofU/6870">TS</a>]
01:54:35 ◼ ► up more than $5,000 on it is true I'm slightly concerned that some will push [<a href="https://overcast.fm/+Btux-_ofU/6875">TS</a>]
01:54:42 ◼ ► the olive we did not set a limit however we hope that the people who pay 5000 we [<a href="https://overcast.fm/+Btux-_ofU/6882">TS</a>]
01:54:48 ◼ ► do it easily I could easily because she was doing house concert she's had a lot [<a href="https://overcast.fm/+Btux-_ofU/6888">TS</a>]
01:54:55 ◼ ► of her things were like 50 people got together and put $100 and they got to [<a href="https://overcast.fm/+Btux-_ofU/6895">TS</a>]
01:55:01 ◼ ► snuggle in the closet I don't know if they will snuggle for more but I'm not [<a href="https://overcast.fm/+Btux-_ofU/6901">TS</a>]
01:55:11 ◼ ► Amanda Palmer either we should wrap up we've been on for a while but it's been [<a href="https://overcast.fm/+Btux-_ofU/6911">TS</a>]
01:55:20 ◼ ► a great show we know I was talking about Bitcoin but gotta might have to have you [<a href="https://overcast.fm/+Btux-_ofU/6920">TS</a>]
01:55:23 ◼ ► back for another show because we've we've expanded the whole thing on ads [<a href="https://overcast.fm/+Btux-_ofU/6923">TS</a>]
01:55:27 ◼ ► Public License I will come back in I think I understand you're a great piece [<a href="https://overcast.fm/+Btux-_ofU/6927">TS</a>]
01:55:32 ◼ ► on a link to I will link it up it's in the queue for during fireball so it'll [<a href="https://overcast.fm/+Btux-_ofU/6932">TS</a>]
01:55:35 ◼ ► be through their great piece in The Economist this is this is not going to [<a href="https://overcast.fm/+Btux-_ofU/6935">TS</a>]
01:55:41 ◼ ► talk about but it's I think I actually understand how it works technically [<a href="https://overcast.fm/+Btux-_ofU/6941">TS</a>]
01:55:47 ◼ ► still will talk about it it's fascinating even if you did you know [<a href="https://overcast.fm/+Btux-_ofU/6947">TS</a>]
01:55:52 ◼ ► it's ridiculously elegant and clever at every level and every level is insane at [<a href="https://overcast.fm/+Btux-_ofU/6952">TS</a>]
01:55:57 ◼ ► the same time I want to mention this is sort of off-topic I was working in that [<a href="https://overcast.fm/+Btux-_ofU/6957">TS</a>]
01:56:02 ◼ ► way but I can't but when you were talking about the history of the New [<a href="https://overcast.fm/+Btux-_ofU/6962">TS</a>]
01:56:07 ◼ ► York right and it gets tired and has a wrap-up of the show of why it's worth [<a href="https://overcast.fm/+Btux-_ofU/6967">TS</a>]
01:56:12 ◼ ► having a publication that that can stand the test of time and build its own [<a href="https://overcast.fm/+Btux-_ofU/6972">TS</a>]
01:56:17 ◼ ► legacy so the new issue the December 9th issue [<a href="https://overcast.fm/+Btux-_ofU/6977">TS</a>]
01:56:21 ◼ ► the new yorker came to my house today and on the cover two lovely cover by his [<a href="https://overcast.fm/+Btux-_ofU/6981">TS</a>]
01:56:28 ◼ ► name is van banja I love his work and it is a picture of McSorley's Old Ale House [<a href="https://overcast.fm/+Btux-_ofU/6988">TS</a>]
01:56:37 ◼ ► established 1859 and mostly monochrome but there's a little Christmas to it and [<a href="https://overcast.fm/+Btux-_ofU/6997">TS</a>]
01:56:45 ◼ ► Merry Christmas innuendo and present on the ground as snow-filled Street and [<a href="https://overcast.fm/+Btux-_ofU/7005">TS</a>]
01:56:50 ◼ ► lower Manhattan and there's a guy up front playing trumpet and cute waitress [<a href="https://overcast.fm/+Btux-_ofU/7010">TS</a>]
01:56:59 ◼ ► inside now the thing that caught my eye about this and I you know most of it i [<a href="https://overcast.fm/+Btux-_ofU/7019">TS</a>]
01:57:04 ◼ ► subscribe to The New Yorker comes every week and I've got a big stack literally [<a href="https://overcast.fm/+Btux-_ofU/7024">TS</a>]
01:57:09 ◼ ► knee-deep in my office of unread issues I can't keep up with it I love so I love [<a href="https://overcast.fm/+Btux-_ofU/7029">TS</a>]
01:57:14 ◼ ► the new yorker can't keep up with it every week but I happen to know this [<a href="https://overcast.fm/+Btux-_ofU/7034">TS</a>]
01:57:17 ◼ ► because my friend Scott Simpson recommend this book to me while ago it's [<a href="https://overcast.fm/+Btux-_ofU/7037">TS</a>]
01:57:21 ◼ ► a book called up in the old hotel by James Joseph Mitchell ever heard of [<a href="https://overcast.fm/+Btux-_ofU/7041">TS</a>]
01:57:25 ◼ ► Joseph missile yes yes if Mitchell was a staff writer at the New Yorker I think [<a href="https://overcast.fm/+Btux-_ofU/7045">TS</a>]
01:57:31 ◼ ► maybe when it was founded if not he was one of the early hires he started in [<a href="https://overcast.fm/+Btux-_ofU/7051">TS</a>]
01:57:34 ◼ ► 1939 and was for a few decades was one of the top contributors and this is a [<a href="https://overcast.fm/+Btux-_ofU/7054">TS</a>]
01:57:40 ◼ ► collection of his work in the new yorker it is a wonderful book and what kind of [<a href="https://overcast.fm/+Btux-_ofU/7060">TS</a>]
01:57:44 ◼ ► stories he used right we're just like you know just man on the street stories [<a href="https://overcast.fm/+Btux-_ofU/7064">TS</a>]
01:57:50 ◼ ► about the regular citizens of New York and he's won I mean it's it's one of the [<a href="https://overcast.fm/+Btux-_ofU/7070">TS</a>]
01:57:54 ◼ ► best books I've ever read and it was really great recommendations I can't [<a href="https://overcast.fm/+Btux-_ofU/7074">TS</a>]
01:57:59 ◼ ► up in the old hotel and the first story in in this book by Joseph Mitchell is [<a href="https://overcast.fm/+Btux-_ofU/7079">TS</a>]
01:58:13 ◼ ► and it's a profile of a sold-out house was written in C I have the book of the [<a href="https://overcast.fm/+Btux-_ofU/7093">TS</a>]
01:58:21 ◼ ► year twenty when this is also about long form stuff and it's just a story about [<a href="https://overcast.fm/+Btux-_ofU/7101">TS</a>]
01:58:31 ◼ ► what it's like inside think it was written in like 1939 1943 1943 1944 1947 [<a href="https://overcast.fm/+Btux-_ofU/7111">TS</a>]
01:58:41 ◼ ► book so it's here's a story about this old house it was established in 1859 the [<a href="https://overcast.fm/+Btux-_ofU/7121">TS</a>]
01:58:47 ◼ ► oldest pub in New York City continuously open I believe since 1859 and there [<a href="https://overcast.fm/+Btux-_ofU/7127">TS</a>]
01:58:57 ◼ ► a great historically notable profile that the new yorker ran but they ran it [<a href="https://overcast.fm/+Btux-_ofU/7137">TS</a>]
01:59:04 ◼ ► seventy percent seventy three years ago and now here's the cover story and it's [<a href="https://overcast.fm/+Btux-_ofU/7144">TS</a>]
01:59:11 ◼ ► you know a picture and I think that's so great and I don't know how many readers [<a href="https://overcast.fm/+Btux-_ofU/7151">TS</a>]
01:59:15 ◼ ► of The New Yorker gonna know that but like one soon as I saw it it was like to [<a href="https://overcast.fm/+Btux-_ofU/7155">TS</a>]
01:59:20 ◼ ► me it was like thats awesome that there's a great follow-up to which I [<a href="https://overcast.fm/+Btux-_ofU/7160">TS</a>]
01:59:25 ◼ ► just found the blog post of the new yorker dot com about it and it is funded [<a href="https://overcast.fm/+Btux-_ofU/7165">TS</a>]
01:59:30 ◼ ► some additional cartoons for the say it's a slide show showing me the Pooh [<a href="https://overcast.fm/+Btux-_ofU/7170">TS</a>]
01:59:34 ◼ ► wandering in if you ever seen the Pooh smoking a cigarette while the other hand [<a href="https://overcast.fm/+Btux-_ofU/7174">TS</a>]
01:59:41 ◼ ► it's interesting about Joseph Mitchell is now this in the foreword to the book [<a href="https://overcast.fm/+Btux-_ofU/7181">TS</a>]
01:59:48 ◼ ► and it's written by David Remnick the current editor of the new yorker Joe [<a href="https://overcast.fm/+Btux-_ofU/7188">TS</a>]
01:59:54 ◼ ► Gould's secret is is this I'm quoting from his david remnick introduction Joe [<a href="https://overcast.fm/+Btux-_ofU/7194">TS</a>]
01:59:59 ◼ ► Gould's secret is mitchell's masterpiece as the last piece in the book it is also [<a href="https://overcast.fm/+Btux-_ofU/7199">TS</a>]
02:00:05 ◼ ► of course his last piece he never published again for the next thirty one [<a href="https://overcast.fm/+Btux-_ofU/7205">TS</a>]
02:00:12 ◼ ► Mitchell came to work almost everyday and submitted not even a story for the [<a href="https://overcast.fm/+Btux-_ofU/7212">TS</a>]
02:00:17 ◼ ► talk of the town no one was more esteemed by the staff in this quarterly [<a href="https://overcast.fm/+Btux-_ofU/7217">TS</a>]
02:00:21 ◼ ► soft-spoken genius and no one but a fool [<a href="https://overcast.fm/+Btux-_ofU/7221">TS</a>]
02:00:25 ◼ ► asked about his silence their theories about what might have hindered him some [<a href="https://overcast.fm/+Btux-_ofU/7225">TS</a>]
02:00:30 ◼ ► great personal sadness the weight of reputation the radical changes in New [<a href="https://overcast.fm/+Btux-_ofU/7230">TS</a>]
02:00:35 ◼ ► York he admitted when he was in his eighties I can't seem to get anything [<a href="https://overcast.fm/+Btux-_ofU/7235">TS</a>]
02:00:42 ◼ ► estate the world isn't just defeats the kind of writing I used to do so he but [<a href="https://overcast.fm/+Btux-_ofU/7242">TS</a>]
02:00:47 ◼ ► that's the sort of but he remained a staff writer full-time employed and came [<a href="https://overcast.fm/+Btux-_ofU/7247">TS</a>]
02:00:52 ◼ ► to work five days a week for 31 years and six months and never rode never rode [<a href="https://overcast.fm/+Btux-_ofU/7252">TS</a>]
02:00:56 ◼ ► another piece that is there something that almost incredible [<a href="https://overcast.fm/+Btux-_ofU/7256">TS</a>]
02:01:03 ◼ ► application out there was time layers comment about why after being one of the [<a href="https://overcast.fm/+Btux-_ofU/7263">TS</a>]
02:01:09 ◼ ► most successful political you know humorous in America for years and years [<a href="https://overcast.fm/+Btux-_ofU/7269">TS</a>]
02:01:13 ◼ ► and that he gave it up as a math professor of his full-time job right but [<a href="https://overcast.fm/+Btux-_ofU/7273">TS</a>]
02:01:17 ◼ ► he gave up his he said after henry kissinger won the Nobel Prize nominated [<a href="https://overcast.fm/+Btux-_ofU/7277">TS</a>]
02:01:21 ◼ ► for the Nobel Peace Prize something of that nature and say I just thought that [<a href="https://overcast.fm/+Btux-_ofU/7281">TS</a>]
02:01:29 ◼ ► was so fast and so great that they would call back to your plan for doing [<a href="https://overcast.fm/+Btux-_ofU/7289">TS</a>]
02:01:35 ◼ ► fireball is a blank page for the next thirty one years every day people get up [<a href="https://overcast.fm/+Btux-_ofU/7295">TS</a>]
02:01:40 ◼ ► and look at the page it'll be nothing they're probably not with a whimper but [<a href="https://overcast.fm/+Btux-_ofU/7300">TS</a>]
02:01:47 ◼ ► with the house bank probably is how people just keep coming back hoping for [<a href="https://overcast.fm/+Btux-_ofU/7307">TS</a>]
02:01:54 ◼ ► alright Glen thanks a lot everybody check out the Kickstarter for the [<a href="https://overcast.fm/+Btux-_ofU/7314">TS</a>]
02:02:00 ◼ ► magazine the book and I checked the show notes and blend piece on [<a href="https://overcast.fm/+Btux-_ofU/7320">TS</a>]