46: Close Encounters of the Seventh Kind
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iOS 7 I'm still am still digesting it I i still cant i cant figure it out I know
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that I like and I last week's episode with Adam Lee Sakura lot of people
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observed that we criticized a lot it was we spent like the whole hour saying that
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we don't like that I was seven people like one out now I don't like no that's
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not true you know it's just that there is much when you get to the details of
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it there is much to criticize right you can like it as a basic idea and dislikes
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certain of the actual details
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yeah the the implementation is a very rough spots and that I feel are rough
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and there are some things that I don't like it at first blush but I don't
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really I don't think criticism something that you use for a week or two that's
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the criticism that year and a half to three months that's me is the thing that
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i very few people have actually used Iowa so the vehicle BBC right and that's
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a very small so people who can provide feedback
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there's obvious they're obviously a much wider people going into since I am
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coming back to is why I wanted you on the show this week I keep coming back to
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your observation which was like a median i mean it was like day of the thing that
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it like it's the equivalent of aqua and Mac OS 10 and and our good friend jon
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boats had a funny post yesterday on his very nice website where he called it
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yesterday where the hell is he was quoting maybe it was earlier known
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show me it's on its homepage but anyway he quoted a passage of Jhansi recruiters
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2013 review Mac OS 10 maybe that was the guest the public beta that point and is
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that it was polarizing and too much and stuff like that and then I made a
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mistake that's that was John Syracuse you know every word 2007 is actually
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stand him . now it is you know the similarities are remarkable I think in
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terms of not not aesthetically but in terms of the response was way way
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forward and then retrospectives too far wish I think that's fine that's where
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you want to be a design go too far back that's certainly the way out approaches
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bold design changes is to go too far and then dialed back as opposed to sort of
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incremental e trying to push it there ya think about pointed out that there was a
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lot easier to remove sayings
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right okay there was too much transparency it was too much liquor
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bility there was too much along these things and you know the the strikes you
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know i i for grins the other day as a good at all
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p.m. my god you know that at the time was a whole house news
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different this is this is cool looks really dated well and it's funny how in
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hindsight I mean it's you know some of the things we think about the stripes in
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with think about the candy colors of the original opera but actually every single
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pixel on screen was controversial from corner to corner like the fact that all
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text was anti alias was hugely controversial because it was at the time
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it was computationally expensive made scrolling slow and a lot of that maybe
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every night just to page through text ya resizing remember my window resizing was
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that was like wow i like it will wrap around my windows ragged school makes
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some ass really slow
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well and the other thing that made them look bad was that Windows had live
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window resizing and there's was fast right now you can excuse it because they
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weren't doing full text anti aliasing and they weren't doing all of these
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shadows and stuff behind windows but the bottom line though was that in circa
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2000 2001 2002 windows was very snappy user interface and Mac OS 10 was very
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slow just things like you know you can actually see it when you click on the
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you would see the menu dropdown enact it actually was visible you can see the
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system drying the menu because it was transparent and it didn't have to be
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transparent or translucent if you well but they wanted to be in it was Wade
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design was way out ahead of the hardware Apple software hardware GPUs are
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becoming much more capable faster you know all be heard by the game industry
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no successful things like to thank everybody can have more more operations
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per second more so it was good that
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there are quite a lot and was much of the window you can add animations and
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taking it now holds a particular now right now is because they made thirteen
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years even just something like the size of the pixels on our displays at the
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combined with the fact that most of us at that time we're still using C Ortiz
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top right i mean that was actually designed I mean our laptops of course
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for LCD but
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LCDs on laptop circa 2000 were actually a really I mean by today's standards
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ridiculously bad technology bad viewing angles yeah I can only say one thousand
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colors a lot of cases you know it was great right as his brightness and
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contrast for real problems and we really if you're doing serious Colour work you
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didn't do it on a laptop you did it on a CRT yeah it would cost thousands and
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thousands but the pixels word big I mean it was it wasn't quite they weren't
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quite as big as the old 72 pixels per inch of the original Mac but you know it
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was somewhere around 90 600 pixels per inch resolution and so anti aliasing
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ended up to some people's eyes looking blurry not as opposed to making the
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fonts look right which is the point of it it made them look blurred which was
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obviously not the point I mean hugely controversial I know what we're doing
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all sorts of tricks and hacks did not respond for their code editor when I
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just couldn't abide by it
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yeah code you don't have a lot of it so much as you can on the screen to the
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small size makes the worst so well and you also want things you really do need
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to be precise in codes so the difference between a period in a comma is the
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difference between
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the line actually compiled and doesn't compile a curly brace and a regular
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print the Seas which in a pixel fun you could easily discern the difference in
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on today's high resolution and with anti-aliasing you can discern but like
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in 2000 with the original and switched and tailors in Pakistan a curly brace
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and a parenthesis often would look pretty much indistinguishable ya doing
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all right well I said it's not as easy and 95% of the problems that I have just
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like piling because I didn't look at the code right
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the comment so brazen well and you have you have the extra problem that your
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your hands are the size of trying to press these little keys on a keyboard
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with these giant four-foot fleshy part yeah I don't need our cross to bear but
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anyway I think that similarity I think the analogy cannot be overstated that
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this is you know this is the aquifer iOS yeah and everybody just struck me was
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like you know the title there done that this is you could sustain sent a shot we
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were we were actually at Macworld when they this policy we walked out of that
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presentation just what has happened that's our world totally changed the way
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we thought about I call it was literally shocked these are your colleagues at
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yeah yeah and I guess in some ways it was a great for you guys because you
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contract work during icon design
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obviously you know and again it it's similar to this where every single icon
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in every single app had to be redone yeah they needed that and it took us a
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period of time to learn how to do these things were going to that same process
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now a well that's saying it's exactly you know very very similar and one of
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the interesting things to me last week this is the wife of this we're seeing in
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Iowa 7 sort of goes back to the days when they're worried I call for $16
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icons where you have to really rely on the symbology II couldn't get 3d kind of
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stuff because it just wouldn't carry been carried often get on the strains
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design so we sort of thing that same thing with another danger came up during
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this session is more like poster design the seventies ok found it really
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interesting that you and I posted that link to the poster design just a few
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hours before recording today
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yeah so you you posted to you yours was Peter Max right yeah some of the bright
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colors and radiance but I think your legs actually better and it shows focus
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on symbology my came from a daring fireball reader who
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who sent the senate is kinda blew me away this was really a link to his name
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because German auto makers 1972 Munich Olympic design work now I have certainly
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seen in nineteen the 1972 Munich Olympics are famous in graphic design
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circles because a lot of the stuff that they did they're like the pictographs
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the icons that depict the sports they stuck around they weren't is used for
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that Olympic there's there's like used today but before 1972 that in have those
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things so you would just sort of have this lake like a true icon icon icon in
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the sense that we design app icon today or toolbar icons today you know an icon
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of a guy shooting a basketball you know go this way to see basketball you know
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and you know here's a guy sprinting that's this is where track and field is
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but it's amazing it's not just the icon to those that type is all very
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lightweight Helvetica but it's you know it's a Swiss fund yeah very very light
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stroke weights what do you think its universe actually I didn't actually even
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study it but just thinking about it my head it probably universe which is you
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know as an alternative to health attica yeah I was 12 years old and I remember
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those symbols and going wow these are really cool he's a really basic shapes
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they can be a lot of information and an attorney i was just learning to
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appreciate design one of my life and I was like wow this is this is what does
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and it was kind of like real eye-opening moment for me and that I still remember
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it so many years laters shows how much of an impact that the one thing that I
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don't even know what it is a poster maybe it's a cover of a program
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some sort of print design thing to it says Olympics in 1972 when every hour
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but it's the German in a Munich Olympics 1972 as a little bit logo and I don't
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know what the other logos but it's just these are put in the shona but it's it
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looks like it could be the poster to announce the new iPhone looks like just
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change the type of the bottom and it looks like you could say iOS 7 2013 yeah
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iPhone OS X or iPhone 5s or whatever like this could be the decoration on on
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the Buenavista theater and San Francisco come September for the new iPhone well
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it's also if you look at it all complimentary color right the low versus
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the blue purple red versus the green and that's a lot of what they're doing with
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it was seven colors
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absolutely i mean and and in particular here to there really jump out to me are
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the green on the far right it's in a triangle that green to me looks like the
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green of the new message and phone and then on the other side the red which is
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sort of a vaguely pinkish red tell me that's not the new music app I mean that
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is the color of the music app like it's not truly read there is a sort of links
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to it but it's not like a girly pink its I don't know I'm not I have strong
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opinions on colors but often find it hard to describe them it's good artist
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borrow great artists steal kind of very much this idea or bright red color
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scheme is something that's been done for ya
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or both of these happened at seventy
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very seventies kind of color scheme that's going on here you know and color
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trends are an interesting thing to study over time and sometimes they're inspired
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by world events you know like the forties word very you know everything in
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the forties was typically a very drab because of the whole world was that
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workers you know serious and terrible decade and then in the fifties
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everything got real papi and vibrant it was on those because you know it have to
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be to psychologists are sort of assume that everybody economy was booming
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middle class was booming worldwide world war was over we're making great
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technological progress so everything you know you went real papi in the fifties
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but then other times I think color trends are driven by technology and I
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think a lot of that happen in the seventies where where there is so much I
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mean everybody makes fun of polyester clothes and stuff like that but because
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you could use plastics to make clothing you could produce clothing in incredibly
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vibrant colors yes thanks as well
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pain right like that just needs a new thanks to use them also understand a lot
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of these these courses are senile seven things he see younger generation wearing
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now like that the very different colors and right now you know his older people
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we may be looking at this point
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were used to something that we've been living with the last ten twenty years
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whereas the younger generation that's all they're like this office is cool and
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I think I think they're gonna love actually I do too and I just went by
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here in Philly just this week and I've been thinking about these things nonstop
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and I walked by a restaurant here in downtown Philly nice place in a lot
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outdoor seating and big crowd there real busy and you know 7637 on a nice sunny
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day and a lot of well-dressed people you know just for dinner and I noticed a lot
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of women wearing colors that to me look like these colors of Iowa Senate
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skirts shoes and purses I just it just looked to me like a codec the collage of
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people it was like wow I really was struck I saw you know sort of future car
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yeah let me ask you a question do you think they're gonna come out with bone
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colors to match the colors being black and white and purple I wouldn't be
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surprised you know I thought that I actually thought that a year ago when
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they came out with the it was September and it was the iPhone and the new iPod
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Touch and it's a funny they're funny things to tell you really side-by-side
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the iPod Touch is not that big a deal to Apple I mean in terms of how many
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millions reporter i mean you could even if you assume all iPods or iPod Touches
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it's not that big of a percentage
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but it's you know its sizable enough but the funny thing is that the iPod touch
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has always made the current iPhone feel thick and heavy yeah I was gonna say all
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the way through the first one it's sort of their prototype for what the iPhone
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is going to become its need you know let's try out these new things the out
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small we can get this thing out like we can get in and metal back and I
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I forget who I was there I think I was there with me as all the press guys you
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know when the hands-on area right after the keynote MGC and the most people were
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crowding around the iPhones and I you know I got some time with the iPhone 5
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and thought you know this is great but I knew that Apple was gonna give me one as
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a review so wasn't that concerned about getting that much time with it so I went
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to the iPod touches and has ever had less of a crowd around them in the
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tables in energy and I looked at it more like this is this is the iPhone in two
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years I don't know it's gonna be curved but it's gonna be this crazy then and I
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think the colors that was exactly my impression of the scene at the time to
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and including the colors right right this is this is where this is going to
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feature and another another thing people have dried up front Simmons was actually
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just asked him about it the other day
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little Q branch internal thing but how much are these new colors like
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reminiscent of the classic 6 colorable ago
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yeah well you know that getting a similar kind of situation just chatting
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between ourselves and made the observations like the colors of the
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rainbow so it's like saying okay you know it on the color wheel yes so that
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the primary i think is the important thing
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they're the reason that this seems to some people's eyes care issues as it is
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all primary color right there are no in-between
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in-your-face primary primary you know like this this poster from the Olympics
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very primary color no color wheel but I do think that I i mean what I bet on it
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I guess not I mean because they've gone so many years with only black and white
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iPhones but I don't know it's it just seems to me like a way that they could
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make a splash and it just seems like that the trend that they're going to end
[TS]
00:23:01
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it seems like that's what this OS was meant for
[TS]
00:23:05
◼
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to me it could probably tell he knew what the sales were four cases are fewer
[TS]
00:23:14
◼
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people using his iPhone 5 I don't know it's that's really the thing that people
[TS]
00:23:23
◼
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like to personalize their their phone with case the edges are all beat up in a
[TS]
00:23:36
◼
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tank doesn't look like he likes this week with its whole bunch of times for
[TS]
00:23:48
◼
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Apple cares is the case I break it you know have a new phone so you know how
[TS]
00:24:01
◼
►
much money I spent on a on AppleCare since 1991 she's so yeah serious I have
[TS]
00:24:09
◼
►
never smell I got AppleCare in 1991 for america is a freshman in college and I
[TS]
00:24:17
◼
►
did use it I actually used it I forget what I had to replace on it sounded too
[TS]
00:24:21
◼
►
bad I did get to take advantage of it but then ever since I have
[TS]
00:24:25
◼
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never once got AppleCare single Apple products and now at this point I'm so
[TS]
00:24:32
◼
►
far ahead that I could have like a total catastrophe like a yeah and you just
[TS]
00:24:39
◼
►
don't know right or get a new MacBook Air for $1200 or something like that and
[TS]
00:24:48
◼
►
I still be ahead I'd saved so much money on on not be getting out just by rolling
[TS]
00:24:55
◼
►
the dice
[TS]
00:24:56
◼
►
I debated with 13 inch MacBook Pro I did they think about it what is in that bag
[TS]
00:25:07
◼
►
of break free calls a drive is she might still call you know that she's not that
[TS]
00:25:17
◼
►
careless so I don't turn into a thing for me now I don't even consider it
[TS]
00:25:29
◼
►
counter-culture I think it started when I got in in when I bought my 9600
[TS]
00:25:37
◼
►
favorite max I'd like loaded I mean it was a bankrupt myself to get a PowerMac
[TS]
00:25:45
◼
►
9600 in like nineteen ninety six or so it was really hard oh yeah she was and
[TS]
00:25:56
◼
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it was the last of the one either the last or one of the last before they went
[TS]
00:26:02
◼
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to the G three and I think I bought it after the g-power match III was
[TS]
00:26:07
◼
►
announced but the 9600 had like debuted at like an analyst for $5,000 retail but
[TS]
00:26:14
◼
►
when the G three came out they cut the price to I don't know something like
[TS]
00:26:17
◼
►
three three grand or something like that yeah so it seemed like a good deal it's
[TS]
00:26:22
◼
►
you make a great deal and spec wise it was you know in some ways superior to
[TS]
00:26:27
◼
►
the G three it was more of a pro in no way that the G three was I think the
[TS]
00:26:32
◼
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back stranded
[TS]
00:26:33
◼
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multiple processes
[TS]
00:26:37
◼
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first national mobile processor Siracusa will will it send me an email and
[TS]
00:26:43
◼
►
straighten my recollection of it is that the G three was originally conceived
[TS]
00:26:49
◼
►
only as a consumer CPU and chipset and it just ended up being so fast it was so
[TS]
00:26:57
◼
►
fast so efficient in such a great chip that they used it for pro for the
[TS]
00:27:03
◼
►
PowerMac because it was just so fast but it really wasn't designed for derision
[TS]
00:27:07
◼
►
so the ninety paramagnetic 600 which had like here's where the budget power pc's
[TS]
00:27:14
◼
►
6046 something weird numbers back then but it was me you know had more drive
[TS]
00:27:21
◼
►
bays and expansion and had a better video card anyway so much money on it
[TS]
00:27:26
◼
►
and had so little to left in a cutting so much and all that every single dollar
[TS]
00:27:31
◼
►
I had my name that could even afford the AppleCare so I think it and add another
[TS]
00:27:36
◼
►
iPhone what's in your pocket is like 10 times more powerful machine easily go
[TS]
00:27:44
◼
►
ahead let me take a break and do the the first one sir i want to thank
[TS]
00:27:48
◼
►
transporter by connected data for sponsoring the show
[TS]
00:27:54
◼
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transporter wanted to show a few weeks ago you might remember them off
[TS]
00:28:00
◼
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cloud peer-to-peer storage drive for privately sharing accessing in
[TS]
00:28:04
◼
►
protecting your files
[TS]
00:28:06
◼
►
think of it as your own private Dropbox where there is no cloud server you buy
[TS]
00:28:11
◼
►
it at a hardware device you plug it in and other people who you want to share
[TS]
00:28:16
◼
►
with you can share directly to them but the data is on a device that you own and
[TS]
00:28:22
◼
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control put on your own
[TS]
00:28:23
◼
►
right why would you want this well privacy is one reason or another reason
[TS]
00:28:30
◼
►
is control is a device that you are in control all of your data is stored
[TS]
00:28:34
◼
►
directly on the transporter and it's only shared with people you specify I
[TS]
00:28:38
◼
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can't repeat this enough that's the whole point of the show it private and
[TS]
00:28:44
◼
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under your control
[TS]
00:28:45
◼
►
peer-to-peer storage means that if you have two of them in your house they'll
[TS]
00:28:51
◼
►
sync up with each other right there
[TS]
00:28:53
◼
►
over your own local network it works really fast you get they have
[TS]
00:28:59
◼
►
integration with the Finder you just install their software and it shows up
[TS]
00:29:02
◼
►
you know in your finder just like Dropbox or something like that like
[TS]
00:29:07
◼
►
local storage and is unlimited sharing you can share with some other places you
[TS]
00:29:14
◼
►
have to pay more to share more this it's all you own the device you own the
[TS]
00:29:18
◼
►
storage you can share as much as you want no fees ever they don't charge a
[TS]
00:29:23
◼
►
fee for service it's just a simple deal you buy the device from them
[TS]
00:29:28
◼
►
you hook it up install their software and then it's it's there for you to use
[TS]
00:29:32
◼
►
brother so I can't say enough how interesting this is there's nothing else
[TS]
00:29:38
◼
►
like it on the market and if that appeals to you the sort of thing of
[TS]
00:29:41
◼
►
having your own little private Dropbox I implore you to to check them out
[TS]
00:29:46
◼
►
thinking between the two devices that's pretty interesting things certain
[TS]
00:29:51
◼
►
offsite backup for free
[TS]
00:29:52
◼
►
yeah it's think of it as offsite backup you can put 1 at your parents house or
[TS]
00:29:57
◼
►
your friend's house or something like that someone you trust or your office
[TS]
00:30:00
◼
►
you know you could have a separate office from your home
[TS]
00:30:03
◼
►
something like that here's the deal they have three different configurations the
[TS]
00:30:06
◼
►
first 20 terabytes this is for the nerds out there you supply your own two and a
[TS]
00:30:11
◼
►
half inch drive at $199 they have a one terabyte model comes with the one
[TS]
00:30:16
◼
►
terabyte drive already in there for $2.99 and a two terabyte model for 319
[TS]
00:30:20
◼
►
now here's the big thing this is the thing to remember because you're
[TS]
00:30:27
◼
►
listening to this podcast the talk show go to File transporters store.com file
[TS]
00:30:34
◼
►
transporter store.com and enter the discount code talk ta el que all lower
[TS]
00:30:43
◼
►
case and you'll save 10% off your purchase
[TS]
00:30:48
◼
►
they're going to turn around the web for a bargain or anything like that just go
[TS]
00:30:52
◼
►
to File transporter store.com discount code talk TLK and you'll save 10% off
[TS]
00:30:58
◼
►
those prices that equality before so my thanks to file transfer and adjusting
[TS]
00:31:04
◼
►
concept we do we're where we can tell anybody about anything we do you know I
[TS]
00:31:19
◼
►
worry sometimes that dave is gonna get exposed somehow yeah I feel I feel
[TS]
00:31:30
◼
►
nervous you know about you know and and drop boxes great service but you know
[TS]
00:31:35
◼
►
dropbox is you know it's not in your control if they have some kind of
[TS]
00:31:40
◼
►
sharing hole or something like that or she's using some kind of thing where you
[TS]
00:31:46
◼
►
you're sharing these URLs that are secured by obscurity you know just a big
[TS]
00:31:55
◼
►
long string of characters or something like that and I always worry this is
[TS]
00:31:59
◼
►
gonna pace that tweet or something like
[TS]
00:32:01
◼
►
yeah I thought they were put pasting into it
[TS]
00:32:04
◼
►
p.m. and then all of a sudden it there on Twitter and indexed by Google and
[TS]
00:32:08
◼
►
stuff like joining you were saying that my my iPhone 5 has ten times more
[TS]
00:32:16
◼
►
processing power 96 1996 PowerMac 9600
[TS]
00:32:22
◼
►
I would guess way more than 10 times and Marco and yesterday about you know I was
[TS]
00:32:32
◼
►
seven cents of land into perspective right it's like they're really I was
[TS]
00:32:40
◼
►
really pushing the hardware it's clear we doing stuff is hard to do I give you
[TS]
00:32:47
◼
►
order creation I remember her I am now my days when I spent a lot of time in
[TS]
00:32:57
◼
►
Photoshop are dated but that actually puts it in perspective this is back when
[TS]
00:33:03
◼
►
I was doing stuff I got a PowerMac 9600 and late nineties and stuff i doing more
[TS]
00:33:07
◼
►
design work I remember when bringing up the Gaussian Blur plug-in for Photoshop
[TS]
00:33:13
◼
►
when you hit return you you had some time to wait you you you know configure
[TS]
00:33:19
◼
►
it get it set right and then you went to apply it and then you had to wait and
[TS]
00:33:25
◼
►
see if you like the results and that was just for one still image perhaps not
[TS]
00:33:32
◼
►
even that big of an image as opposed to rendering it live at 60 frames per
[TS]
00:33:36
◼
►
second gotta be quick it's got really really try and it's interesting to me a
[TS]
00:33:46
◼
►
little bit breaking mediator but there's no way of lawyer and so that's that's
[TS]
00:33:56
◼
►
right fielder probably taken some shortcuts are probably doing some stuff
[TS]
00:34:03
◼
►
that's a little optimized more than
[TS]
00:34:07
◼
►
good for public consumption so yeah if they're really pushing the parallax
[TS]
00:34:17
◼
►
politicking layers baseball it's alright I'm no longer inputs that's easy to do
[TS]
00:34:27
◼
►
either the dynamics everything pouncing on the moving
[TS]
00:34:32
◼
►
engines going to be a hard thing to it is you're just in that she'd go you know
[TS]
00:34:45
◼
►
Android phone no cost contract you screwed so what we're talking about
[TS]
00:34:53
◼
►
dates its Alan Pike its name of the software company where alan has the
[TS]
00:34:59
◼
►
stuff is a really great app called party monster numbered checked out man is a
[TS]
00:35:04
◼
►
great up he's Canadian steam clocklink.com Allen pike but he wrote a
[TS]
00:35:12
◼
►
blog post iOS 7 catch me if you can and Marco Arment had a piece sort of you
[TS]
00:35:22
◼
►
referenced allen's but it was sort of a long the same lines though but he and
[TS]
00:35:27
◼
►
his use of the word defense I'm not sure I agree with I don't know they did I
[TS]
00:35:33
◼
►
think you can argue about whether this is defense or offense that is this is an
[TS]
00:35:38
◼
►
offensive maneuver to to do something that other people other platforms can't
[TS]
00:35:47
◼
►
do the honest I don't think it's either you were looking for a way to knock back
[TS]
00:35:56
◼
►
a content there a reference point but not really see it so I'm gonna be good
[TS]
00:36:05
◼
►
if you have already run some brilliant engineer for fast I yeah I think a lot
[TS]
00:36:12
◼
►
of this goes hand in hand where it's not just hey we have these powerful GPUs
[TS]
00:36:18
◼
►
and these devices now let's take advantage of them I think it goes back
[TS]
00:36:21
◼
►
to why they started putting these powerful GPUs into these devices yeah
[TS]
00:36:28
◼
►
you know and there have been some devices that have been underpowered GPU
[TS]
00:36:35
◼
►
was I think you know curious and I mean this is Andy a territory can't really
[TS]
00:36:39
◼
►
talk about it because the whole iPad version of iOS 7 was not really shown at
[TS]
00:36:45
◼
►
WTC I came out last week I don't have a ton of iPad rounded right but I'm
[TS]
00:36:51
◼
►
curious because I think the iPad 3 the first retina iPad it was pretty fast but
[TS]
00:36:58
◼
►
I think a lot of people agreed that it that the GPU is getting pushed pretty
[TS]
00:37:02
◼
►
hard and that's one of the reasons why did they replace it
[TS]
00:37:05
◼
►
six months later it wasn't just to get the lightning port in there I think that
[TS]
00:37:09
◼
►
you know they put a much better GPU in there to push all those pixels around so
[TS]
00:37:14
◼
►
I'm curious whether there's gonna be a difference and noticeable difference in
[TS]
00:37:17
◼
►
performance on the iPad 3 vs iPad for I don't even know how to avoid it cause I
[TS]
00:37:23
◼
►
the NDA yeah but I do think that the I publicly I'm pretty sure they did that
[TS]
00:37:31
◼
►
the be the iPhone for war for doesn't get some of these operations so ok be
[TS]
00:37:52
◼
►
interesting to know their rap song for you know but I definitely think that
[TS]
00:38:01
◼
►
that's why they've been pushing these GPUs you know that are maybe even more
[TS]
00:38:07
◼
►
than what's necessary just to move the pixels like an iOS 6 around on screen I
[TS]
00:38:12
◼
►
think it's because they've been wanting to go in this direction
[TS]
00:38:15
◼
►
yeah it's kind of sitting back off right to use as much as I possibly can and
[TS]
00:38:22
◼
►
they're pushing him their supplier faster
[TS]
00:38:27
◼
►
staff even more battle wounds and no one can experience we have a vastly superior
[TS]
00:38:39
◼
►
to add 2007 was like there's also it's it's pretty amazing to me how far we've
[TS]
00:38:50
◼
►
gone just a short time right because I like one of the big things in 2007 that
[TS]
00:38:56
◼
►
you know it seems like a distant memory but think about it it's crazy because
[TS]
00:39:00
◼
►
the way that when you scroll in a long Safari page you get that checkerboard
[TS]
00:39:07
◼
►
design because there wasn't enough RAM to keep the hope contents in memory and
[TS]
00:39:13
◼
►
video card couldn't keep up you know and it was an interesting decision that they
[TS]
00:39:18
◼
►
made it was that was sort of I've written about this but it was sort of
[TS]
00:39:22
◼
►
the opposite of what they did with Mac OS 10 back in 2000 like you mentioned
[TS]
00:39:28
◼
►
window resizing so in 2010 when you resize the window that content always
[TS]
00:39:36
◼
►
remained
[TS]
00:39:38
◼
►
complete fidelity and if the frame rate of the dragging the window had to suffer
[TS]
00:39:43
◼
►
then so be it but that meant that sometimes you resize the window and it
[TS]
00:39:47
◼
►
was real real story jumped into the primary thing was the fidelity of what
[TS]
00:39:54
◼
►
was actually being rendered we're gonna do the right thing and render the actual
[TS]
00:39:58
◼
►
thing no matter how slow it makes the resizing whereas in the original iPhone
[TS]
00:40:02
◼
►
they prioritized responsiveness to your touch and so if you're scrolling real
[TS]
00:40:10
◼
►
fast on a web page we are gonna scroll at the same pace your fingers moving
[TS]
00:40:14
◼
►
even if it means we can't show you the web page and have to show you just a
[TS]
00:40:18
◼
►
checkerboard pattern but like that checkerboard pattern could you imagine
[TS]
00:40:22
◼
►
seeing that now on iphone 5 be shy just mentioned it would be shocked to see it
[TS]
00:40:32
◼
►
yeah well they did a lot of stuff internally that the priority
[TS]
00:40:39
◼
►
highest those touches the head of the input devices more important he says the
[TS]
00:40:48
◼
►
opposite Windows Server was the most important thing up at the house include
[TS]
00:40:55
◼
►
one of the other implications of our bikes and Marcos argument and I
[TS]
00:41:01
◼
►
completely agree with is that it's these changes to iOS apps are going to make it
[TS]
00:41:09
◼
►
extremely difficult to copy or to fake fake I mean like specifically websites
[TS]
00:41:17
◼
►
and web as well but here's the thing I don't know though that we're going to
[TS]
00:41:23
◼
►
you know I think that they're not going to disappear I think they're just gonna
[TS]
00:41:27
◼
►
hang around and look sexy for years to come
[TS]
00:41:30
◼
►
you know like this the idea that you should make an iPhone optimized website
[TS]
00:41:36
◼
►
that's great great idea because it is a weird shape and it in a responsive
[TS]
00:41:41
◼
►
design techniques can can give you a site that fits perfectly but it should
[TS]
00:41:48
◼
►
still look like a website should look like a nap right now the bar at the top
[TS]
00:41:53
◼
►
and back buttons and stuff like that but there's no way that a web mobile web
[TS]
00:41:57
◼
►
thing is gonna be able to copy the psilocybin look and feel for years to
[TS]
00:42:01
◼
►
and even when they do my god think about the nightmare of trying to make it look
[TS]
00:42:04
◼
►
the same across platforms yeah this whole thing with the bullshit crowd goes
[TS]
00:42:11
◼
►
against what is the first and that's really what's happening with I was seven
[TS]
00:42:22
◼
►
and a lot of ppl palms with that the notion of ok it's not all about the
[TS]
00:42:27
◼
►
buttons and controls the doll what's on the page you know what is the thing
[TS]
00:42:32
◼
►
that's important for you to interact with its not all the controls and other
[TS]
00:42:39
◼
►
bullshit those are just means to an end and is I want to read something in order
[TS]
00:42:50
◼
►
reforms interaction yeah and I hope more we see more responsive design dubious as
[TS]
00:43:02
◼
►
where people are you can't see the forest for the trees right it's what you
[TS]
00:43:15
◼
►
want their er responsive design your content easy for people to do to get
[TS]
00:43:27
◼
►
contacted by the close encounters yeah I have a little thing that reminds me
[TS]
00:43:31
◼
►
every hour that it's gone on the hours
[TS]
00:43:41
◼
►
you know anything about that tone is there i close encounters way after I saw
[TS]
00:43:50
◼
►
actually forget which by Roger Moore Bond movies and he's in Venice oh it's
[TS]
00:43:57
◼
►
Moonraker and he's breaking into the bad guys tracks is secret lab and there's a
[TS]
00:44:06
◼
►
passcode on the door and the tone of the thing is the close encounters tone and
[TS]
00:44:14
◼
►
so that you know that was like a little from the bond people to close encounters
[TS]
00:44:19
◼
►
which came out it before I thought when I heard when I saw close encounters as a
[TS]
00:44:23
◼
►
kid then years after I'd seen record I thought that close encounters ripped off
[TS]
00:44:28
◼
►
James Bond
[TS]
00:44:29
◼
►
outrageous that was the code Moonraker funny story about a very good attention
[TS]
00:44:39
◼
►
to detail has certain things like that always turns out it was such a just
[TS]
00:44:45
◼
►
seems so obvious to me when I saw the movie that they are making a big deal
[TS]
00:44:48
◼
►
out of the tone that the code made what were we talking about before I get
[TS]
00:44:57
◼
►
distracted by the aliens whole notion content 40 and copying the look and feel
[TS]
00:45:04
◼
►
ya cuz I can imagine how we're I think it looks so weird now where when you're
[TS]
00:45:10
◼
►
in iOS 6 just reg you know how I was as we know it but you know Safari has grown
[TS]
00:45:16
◼
►
and has toolbar
[TS]
00:45:20
◼
►
address part the top toolbar at the bottom and you look so stupid when a
[TS]
00:45:26
◼
►
website draws its own now bar under the Safari now part so you've got a nap Bart
[TS]
00:45:32
◼
►
in a barn it's crazy to me and and and its findings it having the stuff they
[TS]
00:45:38
◼
►
don't want to read like ok branding great but I gotta know they need for
[TS]
00:45:48
◼
►
your brand because of that
[TS]
00:45:49
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just like I wanna get off that site is like an lot of time these ones that take
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00:45:56
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over the scrolling often just back out and you guys are scaring my fingers I
[TS]
00:46:04
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can't even imagine how bad it's gonna look going forward as I S 70 where you
[TS]
00:46:10
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have this almost no chrome luck to Safari and to the apps and then you're
[TS]
00:46:15
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gonna have this heavy iOS 6 style website now
[TS]
00:46:19
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bar underneath it just shows what a bad idea was to ever go that way
[TS]
00:46:25
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web design to just add chrome is opposed to just focusing on pure content I do
[TS]
00:46:33
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think it's gonna be tough to to copy them and I think it's funny to cause a
[TS]
00:46:40
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lot of people push back I know on Marco in particular he tweeted yesterday after
[TS]
00:46:45
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his his post that the response from what you would call them Android fans or
[TS]
00:46:52
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critics why would why would anybody want to copy iOS horrible which i think is
[TS]
00:47:03
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how these changes always goal from Apple now that's not to say that they're never
[TS]
00:47:07
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going to botch one and you know maybe we were wrong and iOS 7 I'm not saying that
[TS]
00:47:11
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it there's any sort of certainty that I was seven is going to be a long term hit
[TS]
00:47:15
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but the way these things go is Apple produces a design that is radical and
[TS]
00:47:23
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some way often are usually the ones that are controversial are the ones that
[TS]
00:47:30
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somehow seemed I don't know playful youthful right
[TS]
00:47:37
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think about like the original blue iMac
[TS]
00:47:42
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last clear plastics Mac OS 10 1.0 with aqua and now this with Iowa 7 those sort
[TS]
00:47:54
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of changes not let's say like the new Mac Pro that they announce which is
[TS]
00:47:58
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radical design but isn't
[TS]
00:48:00
◼
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open to criticism of childish or or I don't know dismissive you know that way
[TS]
00:48:08
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you know that it's a toy or something like that with these ones that get that
[TS]
00:48:13
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get that sort of accusation they get mocked for a while and then people
[TS]
00:48:19
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should shut up about him for a while and then all of a sudden everybody comes out
[TS]
00:48:23
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with things that look like that yeah and smile and then and but then everybody
[TS]
00:48:28
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but then instead of any sort of acknowledgment that yeah Apple trail
[TS]
00:48:33
◼
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blazed on this and we were wrong it then turns to Apple didn't invent this Apple
[TS]
00:48:40
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didn't invent transparent plastic right right right
[TS]
00:48:44
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the balls to use it talking about the Android apps Google Google Maps
[TS]
00:48:59
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very minimal design that's something that is very hard to get rid of chrome
[TS]
00:49:04
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something that's already heading down a path
[TS]
00:49:12
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its head in that direction as well hopefully yeah because I Windows Phone
[TS]
00:49:25
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as is gone and metrics I don't think I'm going to happen
[TS]
00:49:32
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Cushing design wise but there seems to be an overall trend right now I like
[TS]
00:49:41
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those posters in the seventies you know this is where we are as a culture let's
[TS]
00:49:48
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try to minimize what we see how are things
[TS]
00:49:53
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yeah I think there's a certain humility to Apple going in this direction after
[TS]
00:49:58
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certainly after Windows Phone and Windows 8 Windows 8 is better
[TS]
00:50:04
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is is more ahead of the design curved an Android I think it is to all over the
[TS]
00:50:11
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place there is no you know there's if you've ever looked at like an Android
[TS]
00:50:15
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phone even a Nexus device there's parts of it that heard that seem new and
[TS]
00:50:19
◼
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better designed and other parts that you know ya / a lot of it still to me feels
[TS]
00:50:27
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like just a web page even though its native software but I never get that
[TS]
00:50:32
◼
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fuel from the Windows 8 the Metro luck and I think part of it is that there is
[TS]
00:50:39
◼
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a little bit of humility to a ball being in certain regards a follower of this
[TS]
00:50:45
◼
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trend right where where if you were defensive about being mighty Apple
[TS]
00:50:53
◼
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leader of design world you don't want to ever be seen as a follower but I think
[TS]
00:50:58
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that they you know i i would say admirably are doing the right thing not
[TS]
00:51:04
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worrying about whether they're the first to do it or not
[TS]
00:51:06
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yeah it's clearly the right way to go to minimize
[TS]
00:51:19
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clearly
[TS]
00:51:22
◼
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yeah and for them to recognize that they're also gonna put their home they
[TS]
00:51:41
◼
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went too far you know why not put forward as they think they can then
[TS]
00:51:52
◼
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retrieve a little bit to something that they're really happy really happy with
[TS]
00:52:00
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the right if it's only been in existence first I'm pretty sure they're not you
[TS]
00:52:11
◼
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should I think that and I think that they're pressing and this is sorta gets
[TS]
00:52:18
◼
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back to a point we talked about before they're pressing in a Certain Regard of
[TS]
00:52:22
◼
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pushing the technical limits of the devices which is a thing that Android
[TS]
00:52:26
◼
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Google can't do with Android and Microsoft can't do with Windows 8 Mobile
[TS]
00:52:33
◼
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devices because they can't cut off hardware like Apple can and they can't
[TS]
00:52:40
◼
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write to me however many you know there's a bunch of iPhones and iPads are
[TS]
00:52:46
◼
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running their gonna run iOS 7 but compared to all other mobile platforms
[TS]
00:52:51
◼
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in the world it's a very minimal number and Apple can literally and I think this
[TS]
00:52:56
◼
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might be why some of these facts might be not public API and private API says
[TS]
00:53:02
◼
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that they can literally right to this specific GPUs of the devices that they
[TS]
00:53:08
◼
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support because there's only eight nine ten devices are probably fewer GPUs you
[TS]
00:53:14
◼
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know they five days 60 just say sorry your outlook on 3ds
[TS]
00:53:22
◼
►
day you don't you don't even get their ass and if you have an iPhone 4 we're
[TS]
00:53:28
◼
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not gonna try to do these blurs
[TS]
00:53:30
◼
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you know that you would never you know you you've had a good run with your
[TS]
00:53:34
◼
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phone and Google Google is now only because they wanted to leave counter
[TS]
00:53:43
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Apple's
[TS]
00:53:46
◼
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they want this user but the baby and this is the thing that i think is going
[TS]
00:53:51
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to be tricky because I think it's new territory is that the difference
[TS]
00:53:57
◼
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can't be shown in a still screenshot or photograph yeah that I still screenshot
[TS]
00:54:05
◼
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of Google Maps versus you know on Android you know which looks a lot like
[TS]
00:54:13
◼
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the one on the
[TS]
00:54:14
◼
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iPhone vs apps on iOS 7 it doesn't it does look a lot more alike than when you
[TS]
00:54:19
◼
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actually use it and you see this
[TS]
00:54:21
◼
►
infield this fluidity and parallax and depth and and stuff like yeah I was seen
[TS]
00:54:30
◼
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I was screaming but then actually holding your hand on the basis of total
[TS]
00:54:37
◼
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so something that Android did years before iOS years before so full credit
[TS]
00:54:44
◼
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to them is is motion backgrounds wallpapers
[TS]
00:54:50
◼
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but they just animate it with absolutely no regard to the device orientation they
[TS]
00:54:57
◼
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move in a certain way and they've had a thing to her they've had a parallax wear
[TS]
00:55:01
◼
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it when you swipe between homescreens the background moves in a certain way
[TS]
00:55:05
◼
►
whereas with the motion graphics of the wallpapers in Iowa s the motion actually
[TS]
00:55:15
◼
►
it changes even as you just suddenly twist you know just five degrees the
[TS]
00:55:21
◼
►
phone in your hand the the bubbles move in you know in that way I mean it's it's
[TS]
00:55:28
◼
►
startling really I did not expect that to have as much impact on me as it did
[TS]
00:55:35
◼
►
when I held it in my hand right wow this is worse when they get back again what
[TS]
00:55:45
◼
►
does reinforce the layers in it you know again not to just play up their own zone
[TS]
00:55:56
◼
►
designed propaganda you know with this new campaign but it really does start
[TS]
00:56:00
◼
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with not they clearly started with not what should it look like but the
[TS]
00:56:06
◼
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question they started with is how should it feel i mean it's not really I think
[TS]
00:56:12
◼
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it's a tricky thing
[TS]
00:56:13
◼
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to conveyed in going forward in print and web sites and stuff like that how do
[TS]
00:56:21
◼
►
you make these how do you show it when it's really about what it's like in your
[TS]
00:56:25
◼
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hand is even the motion desktop thing that you can even showing a movie
[TS]
00:56:28
◼
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because you really have to have the thing in your hand in twist it to see
[TS]
00:56:32
◼
►
what the heck is going on tour right to be interesting when the rolls out right
[TS]
00:56:41
◼
►
now I'm just absolutely sure on a call from a sister-in-law who won what
[TS]
00:56:46
◼
►
happened just what I call the Vikes my wife the other night and she still does
[TS]
00:56:57
◼
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not know how to search for apps are going to have to take over there I did
[TS]
00:57:06
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not say anything
[TS]
00:57:10
◼
►
installing a dozen is really interesting to watch somebody who doesn't follow the
[TS]
00:57:17
◼
►
tech industry around the stuff grr lot of positive things to say about the
[TS]
00:57:26
◼
►
Amy said the same thing in two weeks
[TS]
00:57:31
◼
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she's absolutely right there to come back to him into the second spicer break
[TS]
00:57:38
◼
►
and will be gone but their second sponsor I want to thank his igloo igloo
[TS]
00:57:44
◼
►
internet you're actually like that so-called that they actually describe
[TS]
00:57:50
◼
►
themselves that way you can share content quickly with built-in AB's can
[TS]
00:57:54
◼
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add blogs calendars file-sharing forums twitter-like microblogs and wikis
[TS]
00:58:00
◼
►
everything is social you comment on any type of content you can add mention your
[TS]
00:58:05
◼
►
co-workers follow content for updates you can use tags to group things to work
[TS]
00:58:11
◼
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the way you want to
[TS]
00:58:13
◼
►
there's add-ons you can add on rooms there like many clues for each of your
[TS]
00:58:19
◼
►
teams to work inside your hole
[TS]
00:58:20
◼
►
lucite for the whole company and separate little mini includes four
[TS]
00:58:24
◼
►
individual teams it's easy the whole thing as drag and drop it features
[TS]
00:58:28
◼
►
responsive design which we were just talking about some stuff looks great on
[TS]
00:58:33
◼
►
mobile devices and it uses beautiful finance totally modern I mean again I
[TS]
00:58:42
◼
►
did you say internet and everybody thinks of these websites that were all
[TS]
00:58:46
◼
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built in 1997 and haven't been updated since in all said ten-point Times Roman
[TS]
00:58:52
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the stuff from it looks great
[TS]
00:58:55
◼
►
has enterprise-grade security so you can start using it right away or I T
[TS]
00:59:00
◼
►
department is gonna love it it's free to use free for up to 10 ppl which is
[TS]
00:59:06
◼
►
amazing and in 10 grows when you're satisfied with it it's only $12 per
[TS]
00:59:11
◼
►
person each month
[TS]
00:59:12
◼
►
go to a blue software dot com slash the talk-show igloo software dot com slash
[TS]
00:59:19
◼
►
the talk show and find out more
[TS]
00:59:21
◼
►
including including a whole bunch of very funny sandwich videos from our good
[TS]
00:59:28
◼
►
friend Adam Lisa goran that they commissioned and they're they're really
[TS]
00:59:31
◼
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good it's almost like they've got their own TV show like a little like many
[TS]
00:59:35
◼
►
office type thing really great worth your time just to even if you're not in
[TS]
00:59:40
◼
►
the market for an Internet you should go and just watch the same great thanks to
[TS]
00:59:50
◼
►
yeah you know the Western 17 to get back to where we were before him is why I do
[TS]
00:59:57
◼
►
have a lot of complaints about specific design decisions made and I think that
[TS]
01:00:02
◼
►
there is unprecedented in Apple other then again the Mac OS 10 public betas
[TS]
01:00:08
◼
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from over a decade ago we've never seen operating system from Apple this early
[TS]
01:00:13
◼
►
with so much work to do
[TS]
01:00:16
◼
►
through that said I will say I still have it on my main iPhone cause I'm old
[TS]
01:00:25
◼
►
now and I actually want my personal essay was still in my twenties early
[TS]
01:00:32
◼
►
thirties I have already put it on WABC WABC I can't write her twenties as soon
[TS]
01:00:45
◼
►
as the beta hits you immediately
[TS]
01:00:47
◼
►
twenties and thirties you wait just wait for beta 2 and you figure beta to be
[TS]
01:00:52
◼
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good enough now that I'm forty Africa let other people think you're not but
[TS]
01:00:58
◼
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I'm kind of looking forward to when I can do it but I it's going to be
[TS]
01:01:02
◼
►
materially from me I'm not normally like ok their master yeah I'll be before way
[TS]
01:01:10
◼
►
before that but no way later than right now but if you heard these stories about
[TS]
01:01:15
◼
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teenagers to a lot of teenagers are putting it on their phones like it's
[TS]
01:01:18
◼
►
Interbike signing up to take the pain a hundred bucks to get their parents
[TS]
01:01:21
◼
►
signing up as developers so they can get access and would not surprise me at all
[TS]
01:01:26
◼
►
that there's like a lot of kids who are racing to put this up and it's certainly
[TS]
01:01:31
◼
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and you have you seen this with the App Store reviews man I mean you know that
[TS]
01:01:35
◼
►
there will be no problem with desperate
[TS]
01:01:45
◼
►
very lucky in that looks great great by sheer luck we were pretty good there
[TS]
01:01:58
◼
►
yeah it's an actual bug but it doesn't matter where there is a bug in iOS 7
[TS]
01:02:06
◼
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where you can't because of what we're doing with bold text for headlines you
[TS]
01:02:10
◼
►
can't put a return in a note when you're running this brown I was seven and it
[TS]
01:02:16
◼
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just surprises me how many are actually they're not jerks they're actually very
[TS]
01:02:22
◼
►
very nice about it but there's a surprising me how many people are
[TS]
01:02:25
◼
►
complaining in the App Store reviews about it and they're not in great you
[TS]
01:02:28
◼
►
know and I'll bet it's an Iowa 790 you know they're almost like self aware that
[TS]
01:02:32
◼
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they you know but it just surprises me how many people there are enter they are
[TS]
01:02:36
◼
►
clearly not developers developers they had no right and no developer know
[TS]
01:02:41
◼
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fellow developers gonna leave in App Store review about your your app running
[TS]
01:02:45
◼
►
on a two week old beta now if they know you are you know if they're just nice
[TS]
01:02:52
◼
►
they might email you just in case you are not aware of it or something like
[TS]
01:02:55
◼
►
that which is the right thing to do but you don't put a public review 17 but
[TS]
01:03:00
◼
►
it's just a lot of people are jumping on a given number 415 this is just like the
[TS]
01:03:08
◼
►
week after I was released the sauce 15% so wow that's crazy
[TS]
01:03:16
◼
►
15 percent Yes thats really created that's like okay yeah sure a lot of them
[TS]
01:03:24
◼
►
from developers I'm guessing you have more oriented audience yeah best for you
[TS]
01:03:32
◼
►
know but still that's not like a 12 percent that's you know that's more than
[TS]
01:03:43
◼
►
I thought I have a 6.0
[TS]
01:03:47
◼
►
obviously 6.1 is the highest number we see it would not surprise me here at the
[TS]
01:03:58
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teenagers are hearings the stuff because again it going back to the car college
[TS]
01:04:08
◼
►
it's something radically different they can you know this which I am real happy
[TS]
01:04:27
◼
►
with the notion of non developers getting into development program
[TS]
01:04:30
◼
►
developer program for reason we need to update our ask a lot of work to do
[TS]
01:04:42
◼
►
having people that have been under 200 random style I was just whatever reason
[TS]
01:04:49
◼
►
I'm looking at my i'm looking him analytics for doing fireball and 10.3%
[TS]
01:04:55
◼
►
of iOS traffic over the last week as iOS 7 which is unbelievable and I i actually
[TS]
01:05:04
◼
►
i cant compared I don't know what it was like a year ago sex but I know wasn't
[TS]
01:05:09
◼
►
10% yeah we talked earlier about giving us this early access there's a reason
[TS]
01:05:18
◼
►
for that there are a lot of changes the wired for everybody not just
[TS]
01:05:26
◼
►
incompatibility yes he said things like you know the text input investors for
[TS]
01:05:31
◼
►
compatibility issue and he probably is the hard way is working for that
[TS]
01:05:41
◼
►
conference yeah I mean it literally took us 45 at the almost more than a year so
[TS]
01:05:52
◼
►
we're fine that you are just as much as we could
[TS]
01:05:56
◼
►
it's a hard process to the same problem with desperate yeah definitely part of
[TS]
01:06:04
◼
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the day
[TS]
01:06:05
◼
►
ok how do we make this clean but still provide functionality and obvious pneus
[TS]
01:06:13
◼
►
just that probably in agreement problems there's something that just not
[TS]
01:06:19
◼
►
obviously the search brass that I mention it's not obvious in the old
[TS]
01:06:27
◼
►
design since Wednesday introduced that spotlight page there was the extra dot
[TS]
01:06:32
◼
►
underneath that told you there something more to the left right it was you know I
[TS]
01:06:38
◼
►
always thought of it as screen 0 you know that the first home screen has
[TS]
01:06:41
◼
►
screen one but there's also a screen 0 so we're not gonna start at 0 gonna
[TS]
01:06:46
◼
►
start you at one and you can go to the right for additional apps but you can go
[TS]
01:06:49
◼
►
to the left and there's that little dot underneath which i think means so much
[TS]
01:06:54
◼
►
it's just somehow before you poke around it shows you there something over there
[TS]
01:07:00
◼
►
yet but there are a lot of people who don't organizer out holders or ice cream
[TS]
01:07:06
◼
►
wife just she needs that she just slightly higher than the first two
[TS]
01:07:14
◼
►
letters there is she stopped and it it's probably faster with you know something
[TS]
01:07:23
◼
►
find what you want an opening of older napping
[TS]
01:07:27
◼
►
well i i think that the new design was searched at the top is the right way to
[TS]
01:07:30
◼
►
go because it is it is it does two things number one in most other apps
[TS]
01:07:37
◼
►
like and tiltable views the searches at the top and have to put out and get it
[TS]
01:07:40
◼
►
right and the other thing is you can now get to search for many screen you don't
[TS]
01:07:45
◼
►
have to go back to the first screen and then go so you can always pull down it's
[TS]
01:07:50
◼
►
just that the whole you I as much less of a i GTG have a certain screening user
[TS]
01:07:56
◼
►
you can do anything to really change
[TS]
01:08:00
◼
►
matter of the how do you make and I'm sure there are people that Apple
[TS]
01:08:07
◼
►
thinking about this I'm sure that's one of the things that you know like the
[TS]
01:08:11
◼
►
slide unlock with an era when you know I heard now huh
[TS]
01:08:18
◼
►
we never thought about that right because they know how it works right
[TS]
01:08:24
◼
►
they never had anybody she didn't know how it works
[TS]
01:08:27
◼
►
use it with the search it's just I think that things like some of the buttons not
[TS]
01:08:35
◼
►
being obviously but it's a big one for me I think and I don't know what we're
[TS]
01:08:41
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going to do with desperate because I am so in disagreement with them that I'm
[TS]
01:08:46
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torn as to whether we should follow their lead even if we disagree because
[TS]
01:08:50
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it'll be the right thing to do or stick to our guns and dry lines on the buttons
[TS]
01:08:55
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yeah and I think again
[TS]
01:09:01
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limited amount of feedback that they have on that initial release their
[TS]
01:09:07
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decision I was devices and those shape of those are right they can treat ED IP
[TS]
01:09:18
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deal when he let you know they know that is OK
[TS]
01:09:21
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the Done button is blue buttons are unlocked the old slide to unlock ya was
[TS]
01:09:32
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a button in a in a channel that literally has an arrow on the button the
[TS]
01:09:38
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button as an arrow on it and so it looks like it looks like a thing that slides
[TS]
01:09:44
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in this channel and if you do that then you know and I'm not the phone again
[TS]
01:09:53
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it's really hard to come up with and placebo because sometimes you know you
[TS]
01:09:57
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take away too much sometimes well ahead on the first go I mean I think there
[TS]
01:10:03
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gonna be some things that we see in the fall
[TS]
01:10:05
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that are still unresolved issues
[TS]
01:10:09
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a really good way to do it so they haven't done my copy and paste gotta do
[TS]
01:10:14
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it real well as well a curious to see what the betas look like this coming
[TS]
01:10:21
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month because this will be the diesel be the ones were they may be able to make
[TS]
01:10:25
◼
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some big changes before they start tightening things down for GSM but with
[TS]
01:10:30
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the feedback from the having millions of people having seen it as opposed to just
[TS]
01:10:36
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a few dozen an example is perfect and you know how this is how design works
[TS]
01:10:42
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because everything is littered it is so they shipped the first beta with this
[TS]
01:10:47
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thing that says slide to unlock right on top of an hour or a little Chevron that
[TS]
01:10:54
◼
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point up which everybody thinks means you slide oh now you slide up to unlock
[TS]
01:10:59
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and instead when you do that you get control center now you're back to whom I
[TS]
01:11:05
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don't know what to do I'll bet the way that they got here is they started with
[TS]
01:11:10
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what if we make slide to unlock just will take the button out and just say
[TS]
01:11:15
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slide to unlock there and you'll slide the same way and everybody know they had
[TS]
01:11:20
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that and it worked and if we don't need that but still slide left to unlock and
[TS]
01:11:26
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has a sign on the right then later on when they were talking about you know
[TS]
01:11:32
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they they came up with the control center and they're like now we do
[TS]
01:11:35
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control centered
[TS]
01:11:36
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system wide or should we put it on the lock screen to a narrow I think we could
[TS]
01:11:42
◼
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get away with putting this on the lockscreen let's put an unlock screen
[TS]
01:11:44
◼
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put on lock screen how we gonna tell people there I know we'll put chevron
[TS]
01:11:49
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underneath the slide to unlock yeah but now and so you they already knew the new
[TS]
01:11:56
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slide to unlock and then they had the Chevron said they never really never I
[TS]
01:12:00
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don't think it occurred to them that that for people who see the two together
[TS]
01:12:04
◼
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for the first time it looks like the chevron is the indicator for the slide
[TS]
01:12:09
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to unlock the first impressions with something new is the most important
[TS]
01:12:16
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feedback any desired I have never involved in the project it didn't
[TS]
01:12:22
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have something like that when when it reaches and that's why you know having
[TS]
01:12:26
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good beta testers is so important for apps because it's the you know they're
[TS]
01:12:29
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the ones who were gonna tell you stuff like that
[TS]
01:12:31
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yeah and my back was just total stream of consciousness
[TS]
01:12:38
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every city just because that's already party you understand how it works in
[TS]
01:12:50
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detail and as a whole
[TS]
01:12:52
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where is the person for the first time they don't even understand how it works
[TS]
01:12:57
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as a whole
[TS]
01:12:59
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much less details and it's easy did it's easy to have convinced ourselves in
[TS]
01:13:06
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development something makes sense when it sees somebody season for the first
[TS]
01:13:11
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time you know they're honest opinion hey in a way that doesn't make any sense to
[TS]
01:13:14
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me is when we do the third sponsor and then there's one more thing I want to
[TS]
01:13:23
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talk about third sponsor space I don't have a podcast universe would exist
[TS]
01:13:35
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without our friends
[TS]
01:13:38
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is there anything that's not sponsored by Squarespace I don't think so I think
[TS]
01:13:44
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it might actually be part of some of the FCC regulations now but I greatly
[TS]
01:13:53
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greatly appreciated and one of the reasons I greatly appreciate is that
[TS]
01:13:57
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it's such a great service it's the all-in-one platform makes it easy to
[TS]
01:14:01
◼
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create your own website you get a free trial and 10% off if you decide to sign
[TS]
01:14:08
◼
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up if you got a square space.com in use the offer code talk show sex they're
[TS]
01:14:15
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constantly Squarespace is constantly updating their platform with new
[TS]
01:14:19
◼
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features new designs and more support they have beautiful designs free to
[TS]
01:14:23
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start with tons of style options for you to adjust as you go and so you can
[TS]
01:14:28
◼
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really create your own branded space on line with everything you need
[TS]
01:14:33
◼
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great finds responsive design they take care of the hosting they do SEO they
[TS]
01:14:38
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even make sure your site automatically looks great on any device because all of
[TS]
01:14:43
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their templates are responsive they look great on the iPad great on iPhones great
[TS]
01:14:47
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on big 27 inch iMacs incredibly easy to use but if you want some help
[TS]
01:14:53
◼
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they have an amazing support team that works 24 hours a day seven days a week
[TS]
01:14:58
◼
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do it it starts at just $1 a month and includes a domain name if you sign up
[TS]
01:15:05
◼
►
for a year so they do domain name registration they do the hosting
[TS]
01:15:09
◼
►
anything again eight hours a month for a great service like this is just amazing
[TS]
01:15:15
◼
►
everything you need to create an exceptional website and again here's
[TS]
01:15:20
◼
►
what you do go to Squarespace dot com and the offer code is talk show six
[TS]
01:15:26
◼
►
that's the digit sex and if you sign up for a paid account get 10% off right
[TS]
01:15:32
◼
►
there and if you want you could just go there and start with a free trial and
[TS]
01:15:36
◼
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see for yourself before you before you sign up so my thanks to Squarespace for
[TS]
01:15:41
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sponsoring the show
[TS]
01:15:45
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designed be a selling point both the last 20 answers to hold out and that's
[TS]
01:15:54
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where I was also start really thinking about how to make things worse bosses
[TS]
01:16:06
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yeah I without breaking NDA's you know but I think it was public some of it was
[TS]
01:16:15
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►
but there's a lot of big push and I know Marcos talking about it on the accident
[TS]
01:16:20
◼
►
tech podcasts this week it's all good
[TS]
01:16:24
◼
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yeah but Otto they're pushing the auto layout stuff and a responsive design is
[TS]
01:16:32
◼
►
not necessarily just about website it's you know it's wraps too and you know the
[TS]
01:16:39
◼
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iPhone 4 iPhone for the iPhone 5's four-inch screen is the first time that
[TS]
01:16:45
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ever came in the case were now the screen sizes different between different
[TS]
01:16:49
◼
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iPhones not just the pixel resolution and I wouldn't be surprised at all if we
[TS]
01:16:56
◼
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see devices in the near future from Apple that have different screen
[TS]
01:16:59
◼
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dimensions and one because it seems like that the push app designers to have
[TS]
01:17:05
◼
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adapted can adjust to different screen dimensions and look perfect on all of
[TS]
01:17:13
◼
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them yeah it's you know going hand-in-hand with the notion of there
[TS]
01:17:18
◼
►
being a bigger iPhone you know something between the iPhone 5 and iPad Mini now
[TS]
01:17:23
◼
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or a smaller honestly I i you know I wouldn't discount on other days
[TS]
01:17:31
◼
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everybody you know is you know everybody thinks well if they go different sizes
[TS]
01:17:35
◼
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gotta be this you know to to have iphone in the high-end you know big ass phone
[TS]
01:17:43
◼
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market you know four and a half to five inch screens or something like that
[TS]
01:17:46
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I won't be surprised as you know I mean you know anybody who says I want a big
[TS]
01:17:50
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screen phone is obviously not going to come out of the store with an iPhone you
[TS]
01:17:54
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know so there's some market demand there some number of people who might
[TS]
01:17:58
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otherwise have bought an iPhone who aren't because they want a big one but I
[TS]
01:18:02
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wouldn't discount smaller either yeah the need for bigger iPhone I don't think
[TS]
01:18:10
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it's so much a problem but there are a lot of developing countries where
[TS]
01:18:16
◼
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persons only computer is right and you want to meet a middle ground exactly you
[TS]
01:18:26
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don't want to carry around in your pocket and the iPhone 5 you know it's a
[TS]
01:18:33
◼
►
great screen but it is is small relatively in Apple's push right now
[TS]
01:18:43
◼
►
ceases really strong in Asia so yeah I think that's always something CNN and
[TS]
01:18:52
◼
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your your idea of the small are you know sort of the iPhone many smaller that's
[TS]
01:19:03
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►
something they could do it well yeah it's all about being a part of rain
[TS]
01:19:09
◼
►
again that when one constant is the most important thing in your apt in your web
[TS]
01:19:16
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so I wherever the controls around that should just add apps naturally and that
[TS]
01:19:26
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i think is the one thing's gonna be a hard thing for people to grasp that do
[TS]
01:19:37
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this you know we've had I was 7 a lot earlier than normal so hard to do but at
[TS]
01:19:45
◼
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the same time we don't have that much time before it's gonna be out yeah
[TS]
01:19:50
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it's a huge challenge them I mean I know inside dope on this stuff at all I just
[TS]
01:19:56
◼
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presume that they're following what has been the last few years schedule where
[TS]
01:20:00
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new iPhone is gonna come out in the fall
[TS]
01:20:03
◼
►
September and new iPads at the same time a month later in October and the new
[TS]
01:20:09
◼
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devices are gonna run iOS 7 I mean that's just the way they've done it in a
[TS]
01:20:16
◼
►
disappointing and shipping devices with our sexing doing pushing 07 later I
[TS]
01:20:24
◼
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don't i i mean in theory they could do it and if it really seemed like like you
[TS]
01:20:29
◼
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know we either don't have new devices out in time for the holidays
[TS]
01:20:37
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have to be new devices for the holidays and if they had to ship them with iOS 6
[TS]
01:20:44
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I guess they could but it would be a bitter pill to swallow
[TS]
01:20:47
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I think marketing because look at just go to apple.com right now what are they
[TS]
01:20:51
◼
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pushing on out when you go to the homepage at apple.com they're pushing
[TS]
01:20:54
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iOS 7 so the fact that they're already pushing it as something for consumers to
[TS]
01:20:59
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be aware of
[TS]
01:21:00
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would make it really really I don't know why I honestly think that they probably
[TS]
01:21:06
◼
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would ship with more bugs than they want I was concerned that they would err on
[TS]
01:21:13
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the side of being a perfect right so I you know I think that engineering
[TS]
01:21:20
◼
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probably one of the toughest two-month stretches Apple's ever going to go throw
[TS]
01:21:27
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their asses off I don't know I haven't talked to anybody
[TS]
01:21:32
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they're not working their asses off I saw a couple people that at the BBC and
[TS]
01:21:39
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they are they're tired I mean it's a slog really and there's no no break you
[TS]
01:21:45
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know you know they do you think like a big you know in some sense you know like
[TS]
01:21:49
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►
normal developers you know when you guys ship Twitterrific 5 per
[TS]
01:21:54
◼
►
us when we ship s per one point out it was a huge relief afterwards we could
[TS]
01:21:59
◼
►
take a week off and just sort of just sort of deal with the 1.0 you know
[TS]
01:22:04
◼
►
marketing in feedback and stuff like that but sort of take this break from
[TS]
01:22:10
◼
►
the engineering slog of shipping 1.0 whereas then Apple revealing high with
[TS]
01:22:16
◼
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seven I don't think meant anything to the engineers working on a day that was
[TS]
01:22:20
◼
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they were universally they were happy to show they were everyone I talked it was
[TS]
01:22:30
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►
just like I got so glad to see it how they were happy
[TS]
01:22:38
◼
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is it a lot people criticizing more people while this is really really easy
[TS]
01:22:46
◼
►
work here especially like the new springboard that he has like boring
[TS]
01:23:03
◼
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stuff at 60 frames a second it's very you can you can look at some design
[TS]
01:23:11
◼
►
issues are quite right
[TS]
01:23:13
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love you but this is really a topic i wanna talk to another shows gone along
[TS]
01:23:25
◼
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but I think that this is maybe the most overlooked thing that was announced at
[TS]
01:23:31
◼
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WWDC by far as I think it's a huge deal going forward but I think you got very
[TS]
01:23:38
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little attention at the time so much more was announced and that the addition
[TS]
01:23:42
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of tagging in Mac OS 10 Mavericks
[TS]
01:23:47
◼
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finder and file names and the reason I think you know everybody you know the
[TS]
01:23:52
◼
►
thing that was overlooked and again I almost think Apple underplayed it is
[TS]
01:23:56
◼
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this is the way around
[TS]
01:24:00
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►
iCloud sandbox that you know that in the whole problem with sandboxing
[TS]
01:24:07
◼
►
it's an iCloud is that you if you with TextEdit you make a new document and
[TS]
01:24:13
◼
►
save it to iCloud no other app can see that document except txt Edit because
[TS]
01:24:19
◼
►
it's a sandbox
[TS]
01:24:21
◼
►
but if you target and going forward in Mavericks if you tagged a FileMaker
[TS]
01:24:31
◼
►
project name right like I said I have a project for the talk show and I take an
[TS]
01:24:36
◼
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item from textured the talk show and tagged a file from another appt with the
[TS]
01:24:45
◼
►
same tag then in the Finder I can go to that tag and they're all there in one
[TS]
01:24:50
◼
►
place you open that file that you like the pics at it and say yeah I think so
[TS]
01:25:01
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►
you just you know it you can that's a huge thing that's a really solves that
[TS]
01:25:12
◼
►
problem right now he's got this is nothing but numbers are nothing but
[TS]
01:25:21
◼
►
that's right kind of wrong with that i dont im not anger I don't have enough I
[TS]
01:25:38
◼
►
much more I mean you think things like to order things folders
[TS]
01:25:48
◼
►
well yeah there are a lot of people say something there I might add
[TS]
01:26:08
◼
►
stocking holders
[TS]
01:26:12
◼
►
go find something he just like this like a year ago they did this for quite a
[TS]
01:26:21
◼
►
many scrolls down that the kind of person really great teacher I think it's
[TS]
01:26:32
◼
►
almost more like a mid mid-level user feature right we're like the person who
[TS]
01:26:38
◼
►
doesn't do any kind of organization can still do no organization at all just
[TS]
01:26:42
◼
►
give it a name and yeah people right yeah but I think though that it's you
[TS]
01:26:52
◼
►
know and the other thing it does is it flat rate you can't there's no hierarchy
[TS]
01:27:03
◼
►
to tags you can take an item with two tags and it'll show up in both of those
[TS]
01:27:07
◼
►
tax collections but which i think is cool and I think I think people would
[TS]
01:27:13
◼
►
take to that so that you don't have to decide if you know if you have you know
[TS]
01:27:21
◼
►
folder with all of your receipts and you have a folder for a specific project now
[TS]
01:27:27
◼
►
you've got this document that has received but it's related to this
[TS]
01:27:30
◼
►
project where should you put it you don't have to decide you can use both of
[TS]
01:27:34
◼
►
it with tags you can use both of those tags and it's in both those places
[TS]
01:27:38
◼
►
there's no me neither one is it real and there's an alias yes it also helps with
[TS]
01:27:45
◼
►
violators see something it's a party you download it
[TS]
01:27:49
◼
►
gonna go take this as Project X
[TS]
01:27:53
◼
►
and then you know next week ok whole project thanks but it into a folder so
[TS]
01:27:59
◼
►
that I can share my call it right but I thinks its I think it's a huge deal and
[TS]
01:28:05
◼
►
I think its inherent tension going for another didn't mention there's no
[TS]
01:28:08
◼
►
mention of tags in iCloud for iOS 7 it's just a Mac OS 10 Mavericks thing right
[TS]
01:28:16
◼
►
now but I can't help but think though that going forward this is what they're
[TS]
01:28:20
◼
►
gonna do for iCloud sharing and iOS to where you don't have shared folders you
[TS]
01:28:27
◼
►
would just have these I cloud tags that you can use to access documents from one
[TS]
01:28:34
◼
►
app to another that's another thing that's kind of one of the unheralded
[TS]
01:28:37
◼
►
features of the BBC's you know works across Mac and iOS has never been such
[TS]
01:28:45
◼
►
very right you got a math games and all of these frameworks it's really apples
[TS]
01:28:59
◼
►
strategies to have this crossfire frameworks you are part of that contrary
[TS]
01:29:09
◼
►
to what Microsoft where you can have one you are always different devices but two
[TS]
01:29:15
◼
►
totally different operating systems or apple juice is actually pretty awesome
[TS]
01:29:23
◼
►
and it wasn't clear that was where they were heading games but it's not on the
[TS]
01:29:31
◼
►
Mac apps it's great I was but not have happened you know on the Mac and open
[TS]
01:29:40
◼
►
source implementations of those frameworks
[TS]
01:29:45
◼
►
mostly wear but you know are quite as good yeah it's a great strategy actually
[TS]
01:29:53
◼
►
yeah I'm without you know finding any sort of blame on individuals you know
[TS]
01:29:58
◼
►
cough cough Scott for
[TS]
01:29:58
◼
►
cough cough Scott for
[TS]
01:30:00
◼
►
stock which I don't even know if it's true or not you know I really dunno even
[TS]
01:30:04
◼
►
joking but there is absolutely no need to talk about this increased
[TS]
01:30:07
◼
►
collaboration within the company
[TS]
01:30:10
◼
►
it was evident at WWDC it really was and the sessions in like you said there was
[TS]
01:30:14
◼
►
a lot less ok if you're in iOS developer go to this session if you're in Mac OS
[TS]
01:30:20
◼
►
Developer go to the session it was really strong sense of this is how you
[TS]
01:30:25
◼
►
blank as an Apple iOS developer
[TS]
01:30:29
◼
►
go to the tax cuts actions it was you know applicable to Mac apps and iOS apps
[TS]
01:30:35
◼
►
right coordinators and how they mentioned a little bit of ok there's as
[TS]
01:30:39
◼
►
often as I was seven but it's like the end of the talking on two or three
[TS]
01:30:43
◼
►
minutes and get the rest of his mouth off another great example is mapping and
[TS]
01:30:50
◼
►
it is funny it's funny how some things come to the iOS first and something's
[TS]
01:30:54
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come to the Mac version number maps obviously came to iOS first but now with
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the Mavericks is coming to the Mac but how do how does third party apps
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integrate with the system maps it's very very similar
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you know the differences are very specific to the differences between Mac
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OS and iOS but in general that are you know that this is how you do is I
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integrate with Apple maps which i think is really good for the company and I
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think it has a Mac user I think everybody should I don't think anybody
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should should be it should tell a lot of concerns about the future of the Mac and
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their interest in it
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this is by far the best we've ever had and remediate the big thing is the
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multiple streams of poor just it's got some rough edges it's a beta I'm fine
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but it's just such a better way to work it's the remark that I got my laptop is
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really a pain to use force perhaps and that yeah and I think it's one of those
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things where there because Mac OS
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and macro even Mac OS 10 specifically was never really designed at the
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beginning with full screen apps in mind that the full screen apps on multiple
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screens were just so full of conditions your weirdness like this just doesn't
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make sense according to the conceptual rules of Mac OS 10 and what you want as
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a result is you want it to feel easy and obvious like oh yeah of course this is
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how it if you have two displays hooked up and put an app in the full screen
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mode of course this is how it would work but to actually get there I think
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required tons and tons of work and its yeah yeah it's theirs and it's you know
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01:32:53
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it's clearly a typical most people don't run multiple displace you know that
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those who do it so I closed my first time my wife rebels lazy as you get this
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right and she's like on the second display like why don't I have a minibar
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appear yeah that's why it's like there's no good answer that because it's fun to
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move your mouse around good works had talked to everybody and Apple who worked
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on the multiple screens supporting member that's that's that's the exciting
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thing about that we both had yeah I mean they just really they may not know that
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it's a pretty exciting kind of Craig Hockenberry thank you for being on the
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show it's always my pleasure job where you want to tell people that's good tell
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people to check out what effect five yeah yeah it's a good deal what you're
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01:34:05
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going to say hi 17 not one of those teenagers is already installed it I
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gotta tell ya I mean that sincerely I'm not just because you're my friend
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on the show this week it's it's one of the very few apps that I have on my my I
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was 7 device that feels like it's right at home close to being right at home
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already
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yeah well you know I can say the same thing about that spur investors feels
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right to outlines on buttons forever and that yeah it's gonna be fun to see how
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01:34:41
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this all plays out well and that's that's spam calls will play out in the
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01:34:47
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wash I just pray that there's no medal in the future I think it's infinitely
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01:34:56
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thin frosted glass for the near future
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