32: Denied Permission for an Emergency Landing at Clavius
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well as it happens I'm on my way up to the moon
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are you by any chance going up you're basically yes as a matter of fact I am
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it is there any particular reason why you ask
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well I hope you don't think I'm too inquisitive but perhaps you can clear up
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the mystery about what's going on I'm sorry but I'm not sure I know what you
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well it's just for the past two weeks there have been some extremely odd
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things happening at Clearview clearly yes well for one thing whenever you
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phone the base all you get is recording which repeat the phone lines are
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temporarily out of order
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well I suppose they've been having a bit of trouble with some of the equipment
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yes well at first we thought that was the expertise has been going on for the
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past 10 days you mean you haven't been able to get any one of the base for 10
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days that's right I see two days ago when a rocket buses was denied
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permission for an emergency landing at previous how did they manage to do that
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without any communication previous Control came on the air just long enough
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to transmit their refusal well that does sound very odd I'm afraid there's going
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to be a bit of a row about it
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denying them in permission to land was a direct violation of the IAS convention
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and yes well I hope the crew got back safely
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fortunately they did well I'm glad about that doctor at the region impressing you
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an appointment reticent to discuss may I ask you a straightforward question
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certainly quite frankly we have some very reliable intelligence reports that
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a quite serious epidemic has broken out at Clearview something apparently of an
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unknown origin is this in fact what has happened I'm sorry doctor smiles love
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but I'm really not at liberty to discuss this epidemic could you please bring to
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our based we should be given all the facts are just my life and not permitted
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to discuss this
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so I'm here in Chicago who are partners world headquarters with my good friend
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Jim Kudal jim welcome thank you
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last night we went to see a screening of 2001 a Space Odyssey the Music Box
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Theatre Music Box Theatre seventy millimeter print a couple years ago we
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were there there was a new a new printer this movie that came out and we thought
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we were going to go see it was a different folder sort of scratched up
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seventeen we were gonna go we went through the what are our dinner at Ohio
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State University because we had heard that they had the new print and as soon
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as it was sold out it was great to see it projected large but as soon as it
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started rolling there is a ticking artifact the left side channel of the
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audio in the first section of the film as soon as we heard that taking we knew
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that we were watching that same old print so if you go to see 2001 in
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seventy millimeter premium know you got the rape women the picture is absolutely
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gorgeous and there's no crazy audio thing on the list right and in addition
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to the fact that we didn't have any audio error last night there was a
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digital audio right thing was not the the analog audio decided that we were
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lucky enough to meet to chat with the projectionist last night during
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intermission how's that your mission in a film so called and he said that
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originally the seventy million prints were released with an optical audio
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track that ran alongside the picture and that after that they used a strip of MAG
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like magnetic tape that ran along picture but then now all that's a long
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time to pictures time code and its slaves basically a CD player which has
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all the digital audio life so
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but you know even though the audit was perfectly clear it is an old track and I
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believe that it's mono and I also know we also noticed that there's very little
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bottom and they're very little based on the track and I think that's probably
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true of most of the films of that era we're sort of spoiled now by you know
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transformers and everything else these chest-thumping subwoofer later exactly
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exactly although it did sound great and they did it again no bottom and it was
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no bueno had been based in addition to a truly truly magnificent picture quality
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and sounded great
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yeah it was you know I see my father took me to see 2001 I can't figure out
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exactly what it was but it was soon after came out I would put me about
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eight years old so little girl died but and I remember being enthralled and
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confused by the film but this was certainly the best representation of
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film I've ever seen and we were sitting in the second row and that was the right
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place to be for house family can I think the film film has been part of a seventy
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millimeter festival that they're running and I think every seat for every show
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sold out right away pretty cool so I don't think anybody who ever go see this
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movie you come out of it and you do exactly what I was saying I'm not gonna
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do we start talking about whether we were with my 12 year old line yesterday
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so we couldn't help his first question is what I actually like I really thought
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that Spencer had a truly fabulous interpretation of the last shot of the
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movie which is that it
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Superman floating over the earth and I know he was kinda half joking but I
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actually think that you know that to me is the basic gist of the story as I see
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is that four million years ago whoever these whoever this is with behind the
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mindless used to model it turn our ape-like ancestors in the men that junk
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how do we turn from apes two men it was with their help and mom and that now
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four million years later through the same people's help Dave Bowman has
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become the first whatever's next after us going from humans to whichever is
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greater than humans day bowman's the first one is yes and I don't think
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Spencer is a person with that theory but that's the best I can make of either you
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know it the more I learn about the film and the more I see it the less I care
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about what the actual specific meaning of that last reel of film is you know it
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takes it so interesting me all the details in the middle section of the
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Jupiter discovery section all the details of everything takes forever and
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it's you see every little bit of everything and then we make a huge job
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you know obviously the most famous caught in cinema history between the
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bone in the spaceship and I jump and then you know jumped on that flits can
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acid-induced sort of color sex and it really is right there's these two
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fantastic believes in the movie there's the one where you did jump cut from four
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million years ago to 40 years in the future I mean I still think of it as the
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future you know it's eleven years after right but over the past 12 years now but
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then that last real is another jump like that where I mean who knows when or
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where you are but the other thing that really strike struck me last night I
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mean I again is super obvious but up until that last real up until you that
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this lips skin
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I I think of it like I always thought he was going through hyperspace or
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something that's where he's going to wherever the people who made the model
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are right but at that moment the movie shifts from two hours or so
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being extremely almost identically scientific like both in from the caveman
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stuff through the space stuff you know this sort of almost extraordinary
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precision and an attempt to do everything as realistically as possible
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to a final reel which every single second of it who knows if anybody's even
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realize it completely and there is an embodiment ad is it the wormhole fruit
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basis it you know
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centers other theory was when the very old man wakes up in the end he said it
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was all a dream
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sort of a conventional hollywood way to approach it if you have a chance to see
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this print and we understand that this will be the print that circulate
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circulating so I would certainly encourage you to have a chance to see it
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to see it it the first time I ever saw the film where things started to feel
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and I don't mean that like as an insult to the film obviously it's special
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effects and it's from 1968 but the you mentioned last night I think the same
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thing the 3d model stuff like of the discovery still holds up really well but
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some of the scenes are actually 2d photo realistic paintings or photographs that
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are moved across another 2d surface and the fidelity of the picture
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last night it was a little bit put the light of it looked flat yeah not bad
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glad so it sort of is sort of interesting to see a projected that such
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a different thing than to see even the DVD on your big screen flat screen at
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home whenever so and some of the stuff honestly I really don't think that it's
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just me being there Norma's fan of the movie special effects seemed still look
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as good as anything you ever gonna see because it looks absolutely real there's
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some shots where the camera is sort of stationary and space outer space and the
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discovery is passing over it and it it looks and only you can never be
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surpassed because it really looks like what it would look like if you put a
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seventy millimeter camera in outer space
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a real discovery and fluid over the camera and every fly by the camera of
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every space ship since 1968 owes its existence to that particular opening
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scene and a lot of the interiors opening scene of the discovery of the Jupiter
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sex in the interiors really hold up like just remarkably well just in terms of
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does that feel like it this could be a real pod bay station starship and it
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just feels absolutely we can actually focus wardrobe is sort of right back in
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style right now everything is like very contemporary yeah I do you know I guess
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we gotta get on them to to Barry Lyndon extremely I would be there would be a
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great pic cuz I that's another member I would just love to see it on the big
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screen of all of the other films I think that would be the one just talking about
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seeing a projected that would be the next protected
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I was at that Kubrick exhibit in Amsterdam and that just sort of
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interesting it's now in LA and I and it seemed as if they had this big space at
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the new film museum right on the water they're really rebuilding and it each
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the space was divided up by the movie so there was one section that was dr.
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Strangelove and it was another section of was 2001 and there was another
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section that was passed but that really cool thing was they were showing a
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projection of long sequences from the film on large screens in each of the
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sections but the sections of the exhibit were not separated from each other so
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while you were watching Alex in clockwork you could hear how the other
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side of the room and you could hear work in monthly talking to the russian Prime
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premier from strangelove it had it was like your head it was like the net
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effect of it was like maybe what it might have been to be like you because
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you had all these ideas floating around in your head and one time there's a
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great app for that exhibit two videos de VC nao yeah and it's got two photos I've
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never never seen anywhere before that impacts photos are in that episode even
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in the exhibit interests yes anybody out there is an interesting Kubrick and if
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you're not you're probably already stopped the podcast
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you gotta go to the Apple App Store just search for Kubrick and I think that's
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actually just the name of the app can you but it's it's like a great people
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get really coffee-table book is really there is another thing just a random
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thing that stuck out to me I said I mentioned this to you last night after
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the film but I'd never thought about it before but it really stuck out to me was
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in the caveman sequence in the pre-history sequence there's a scene
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where a cheetah is up on like a liberal little small cliff above the the tribe
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and pounces on the tax one of the tribes people
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and I don't know how they shot that because I realized it's and it wasn't
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all my stuff you know with cuts it was like 11 shot I believe I think you when
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it jumped a cut when the Tigers jumped and then the rest of it is just hold on
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a shot I got kind of a long shot of guy guy but he's never been fighting a
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cheetah and and everybody knows that there was it was people in suits doing
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so they have like a guy in a suit fighting against the front projector
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glass screen showing the go hard desert like and you know I noticed it seemed to
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but not do it didn't occur to me i guess im so immune to Hollywood special
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effects you know they just one of the Oscar nominated films as a boy the tiger
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in a boat for god sakes maybe it didn't occur to me that that can't actually
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attacking that guy but the thing that it could mean that Sheen is that the color
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correction was often its relative to the scenes before and after it and it made
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me so I can see this movie too many times but it made me think I bet I bet
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they only got that once like the only got the action they wanted once and
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maybe the lighting was incorrect but the fact was that they needed the action so
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they had to do what they could with the color correction to make it sort of fit
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with the scene that came before and after I i agree with that they were
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there is something off about the lady I love to see where the leopard turns into
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the camera and the front projection light is reflected in his eyes from you
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that's like which probably wouldn't happen in need to know in a way let's
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talk about one other thing is to see a lot of see that you've got a good big
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laughs in the movie always gets a big laugh when you see the movie it's the
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zero-gravity toilet instructions right on the pan-am shuttle yeah that's the
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way it would put it on ya that he's going to the spaces
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species and its like paragraphs and paragraphs of text and I believe it's
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all real texas not late lorem ipsum dolar and that comes up and he he would
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put looking at it he's like puzzled by it and I sort of think that that scene
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is like maybe only seen the film that actually doesn't fit that actually
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they're just as again because as you said he's been he's been flying around
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the galaxy for a long time he's been on the ship before I if I'm hard to believe
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he had had to go to the bathroom before right and secondly if everyone who ever
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flew on these ships used a zero-gravity toilet with they have to have like all
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of these instruction me it's clearly a joke for the contemporary audience
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watching the film which is really very little of that is that the stewardesses
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I think all mister discuss their not really played it to write a stewardess
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shoes which have some velcro on the bottom to keep her from to allow her to
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walk in zero gravity
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it's a grip shoes on the side and for me that and it looked cool its own sake of
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the gate is looking thing but to me that was another thing like thing for the
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audience because if everybody wore those shoes you wouldn't put groups you it
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doesn't stay tennis shoes I'm going to get my shoes you know it doesn't you
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know like so it was sort of a way to give out to scientific information was
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almost as though they they did like it was almost the equivalent of putting a
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graphic on-screen within our oh you know like a pop up ground that like labels it
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explains it or like you do in you know like some kind of folks will will
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explain
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Lake like your dick tracey comics Road withdraw like a little arrow to his
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watch and say to a wrist radio writer as well as proof of how smart we are about
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the future you know and I do kinda miss Panama now after seeing it again you
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know is there any more pain a merely they were gonna be the ones that made it
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to the major but they didn't yes we we don't really do that is still good right
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it was my belly and what it was but many interesting great time I do I so many
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scenes that I love but did the CNN help to me is one of my favorites so when we
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do what we did a reader here for the opening and there's something about the
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way that the guy who plays Haywood Lloyd I don't know I know he's never been
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anything but he's he's so deadpan in terms of obviously knows but he's not
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under plane is not overplaying it is just dont face about it and he's not you
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know he's not tight-lipped about it really seems like exactly the sort of
[TS]
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guy who you want and the government to trust with the single greatest secret
[TS]
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the government ever had
[TS]
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yeah it really does seem like the perfect guy yeah and then he does the
[TS]
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presentation later he doesn't really say anything to anyone right you know he's a
[TS]
00:18:44
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perfect government trying to figure they still really the only guy who knows what
[TS]
00:18:50
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the hell is going on even in the presentation yeah yeah right
[TS]
00:18:54
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yeah he's just trying to keep them in line right sort of they get it's almost
[TS]
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like just like a formality like it just just just good manners I'm not gonna not
[TS]
00:19:07
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address you but I'm not going to tell you anything we need to address it right
[TS]
00:19:10
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you have to keep up the charade epidemic but it's a beautiful kubrick in thing
[TS]
00:19:15
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too is that you she said that the scene was myself in the Hilton and he end and
[TS]
00:19:20
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the end of that scene that we just kind of went through is where he
[TS]
00:19:24
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he accuses void of hiding the fact that they're just happened to mechanically
[TS]
00:19:28
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base and then later he makes the presentation and he talked about what's
[TS]
00:19:33
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going on the basis of the end of the presentation shows and that's why it's
[TS]
00:19:36
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so important that we keep up the appearance of an epidemic and base so at
[TS]
00:19:42
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the moment when we first saw Floyd we didn't know why he thought about this
[TS]
00:19:47
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idea of an epidemic and later we find out what a cool caddy is because she's
[TS]
00:19:51
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orchestrated this entire cover story it's good
[TS]
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exposition Bay Cuba because we know as little as the people in this scene we
[TS]
00:19:59
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are like the russians in the first scene and in the second thing of the
[TS]
00:20:03
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presentation we are like the ignorant other officials from the garage area so
[TS]
00:20:07
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it's nice we learn as characters in the film learn sort of like David hey we've
[TS]
00:20:16
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got one over on us too and then there's the you pointed out that on the next
[TS]
00:20:23
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shuttle the smaller one that goes from the space station to cuevas where
[TS]
00:20:27
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they're wearing actually gotten on suits
[TS]
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sandwiches and the guys I great presentation yeah you really fucked up
[TS]
00:20:35
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the true but he didn't do anything unless for some authors beachy gave that
[TS]
00:20:42
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we didn't see i dont well maybe but I don't think I think it was in reference
[TS]
00:20:46
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to that presentation and I think he was just trying to be complementary to
[TS]
00:20:50
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clearly you know to the highest-ranking guy that he's he's probably ever gonna
[TS]
00:20:55
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encounters yeah but that guy you what was going on right now is one of the
[TS]
00:20:59
◼
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guys at Clearview so they clearly the two people who aren't a fan of the movie
[TS]
00:21:08
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the well they certainly would have hit pause by now read the complaint and it's
[TS]
00:21:16
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really is that the film is tedious its TV is deliberately that
[TS]
00:21:22
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racial there's yeah there's there's extended sequences of people doing truly
[TS]
00:21:30
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mundane things and the point of it it's almost like a deliberation on what the
[TS]
00:21:37
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mundane aspects of the future going to be almost like a painstakingly detailed
[TS]
00:21:44
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we've thought of every single thing we're gonna show it to you yeah and it
[TS]
00:21:48
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in the pacing of it it doesn't always puts me in a certain mindset where it
[TS]
00:21:53
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doesn't Jones me out yeah and and dads and moms breathing through the whole
[TS]
00:22:00
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thing has sort of the Zen sort of a quantity quality too late when he opens
[TS]
00:22:06
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please give you the explosive bolts to get back into the discovery when he
[TS]
00:22:11
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opened that hand crank door it takes for ever like he just turned it in turns it
[TS]
00:22:18
◼
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in turns it and turned it and we're waiting we're waiting we're waiting in
[TS]
00:22:21
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the tension is building and building a billion it's just beautiful the whole
[TS]
00:22:24
◼
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film as I mean the whole middle section at film is the most anti science fiction
[TS]
00:22:29
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science fiction film ever made
[TS]
00:22:31
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there's like in the time it took him to open that door in most science fiction
[TS]
00:22:35
◼
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films civilizations will have borne lived and died in the same time it took
[TS]
00:22:41
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to open the door to new generations of weapons will be countered that weapons
[TS]
00:22:46
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it would have been shown to 10 minutes ago exactly it is a movie but it's
[TS]
00:22:53
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alright movie is now is a lot different than it was in 1968 and most of them
[TS]
00:22:59
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over everything I would say one of the little ideas about it is that it's it's
[TS]
00:23:06
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a g-rated movie and surely the only G-rated movies Stanley Kubrick ever made
[TS]
00:23:11
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yeah which i think is a little weird because I just seems to me like a
[TS]
00:23:19
◼
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murderous robot may BPG already I mean 44 people get murdered yeah including
[TS]
00:23:28
◼
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Frank pool who'd I think kind of gives more
[TS]
00:23:31
◼
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nerd and one of the most terrifying ways imaginable I mean it's maybe even worse
[TS]
00:23:36
◼
►
than drowning right just to be in a suit knowing that you've been cut you know he
[TS]
00:23:41
◼
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had a couple seconds there before he died revenue while going to die and I'm
[TS]
00:23:45
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gonna float away into truly oblivion and of course the actual act expires on
[TS]
00:23:50
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screen right
[TS]
00:23:52
◼
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spent their time can be spent his time shows every little detail of every
[TS]
00:23:57
◼
►
little thing except for the most crucial moment and that really the film that
[TS]
00:24:00
◼
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happens offering frame and the murder of the three crew members who are
[TS]
00:24:07
◼
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hibernating hibernating is is something to yeah I did it was a murderers row but
[TS]
00:24:14
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it would have been PG-thirteen but it's a dream it's a little difficult right
[TS]
00:24:18
◼
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and I do think that might be why they see it that way because how physical
[TS]
00:24:23
◼
►
instantiation isn't a robot isn't that a humanoid types III PLO thing is really
[TS]
00:24:29
◼
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just a presence on the ship camera that you know he's a series of red cameras at
[TS]
00:24:34
◼
►
a voice like you know if you want to think about it is almost like he's the
[TS]
00:24:39
◼
►
ship right yeah it's like when we think of being killed by machines generally we
[TS]
00:24:44
◼
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made in the marching at us with lasers you know what I mean not turning off the
[TS]
00:24:51
◼
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power to our hibernation and that whole as that whole sequence after how kills
[TS]
00:24:58
◼
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Frank pool and his body is going out into oblivion
[TS]
00:25:02
◼
►
what Dave Bowman does then is never explained he doesn't say anything cuz he
[TS]
00:25:11
◼
►
did only person he would talk to would be how many clearing those against it
[TS]
00:25:14
◼
►
seems realistic to me it seems you know but it's also seems like unlike most
[TS]
00:25:19
◼
►
hollywood movies where he never does like a chick's ass fisted how and swears
[TS]
00:25:24
◼
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revenge and screams out of me and says well I'm gonna go get his body or
[TS]
00:25:29
◼
►
something like that you know I'm not gonna let him I'm not gonna let him go
[TS]
00:25:35
◼
►
like that i mean clearly news dad and doing a reason he went to get him as out
[TS]
00:25:39
◼
►
of respect for his friend in yeah I wasn't like he thought he had any hope
[TS]
00:25:43
◼
►
of saving his life he just you know he went out to retrieve his body and it's
[TS]
00:25:50
◼
►
you know it's minutes long and I wonder how long that it seems is one of the
[TS]
00:25:54
◼
►
things I would be surprised if somebody told me it was actually twenty minutes
[TS]
00:25:57
◼
►
maybe 20 minutes before he gets down the steps gets into a tiny leaves until the
[TS]
00:26:05
◼
►
time you blow through the explosive bolts to get back and that's a long and
[TS]
00:26:10
◼
►
again glacial and quiet sort of a sequence you know like even when he
[TS]
00:26:15
◼
►
blows the bowls didn't even hear the explosion attorneys like the middle east
[TS]
00:26:19
◼
►
Scotland idea is based on your screen like there's no sound of the explosion
[TS]
00:26:23
◼
►
killed me sound comes as he closed the door in Harrisburg to rush back into the
[TS]
00:26:28
◼
►
airlock Justin choice they're right and that is one of them when I say it's like
[TS]
00:26:33
◼
►
super scientific one of the ways that the film is when the camera is exterior
[TS]
00:26:38
◼
►
space there is no doubt spaceships don't make any whooshing sound it's just pure
[TS]
00:26:43
◼
►
silence and the sound some of the sounds in the movie was so loud in the theater
[TS]
00:26:48
◼
►
the silence really pops the silence it's it's like you know a great visual in
[TS]
00:26:52
◼
►
graphic design where r if you make truly great use of white space its striking
[TS]
00:26:56
◼
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but then the only time here burner upset would be to use the breathing of an
[TS]
00:27:03
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►
astronaut
[TS]
00:27:04
◼
►
and restorative it almost like audio audio wise put you in a first-person
[TS]
00:27:09
◼
►
perspective yes yes the same way of a point of view camera that's exactly
[TS]
00:27:13
◼
►
that's exactly it every time you the busy you are days like in a way you know
[TS]
00:27:17
◼
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what i mean you are so it almost makes my face feel hot like I can feel my own
[TS]
00:27:22
◼
►
hot breath
[TS]
00:27:24
◼
►
classes you know in clothes helmets are you is at how killed me and my body was
[TS]
00:27:38
◼
►
floating out into the middle of nowhere between Jupiter and Mars would you get
[TS]
00:27:43
◼
►
pot and come out my speed my body yes because I that moment I did not know
[TS]
00:27:49
◼
►
that help me to remember how doesn't reveal that he had read his lips until
[TS]
00:27:55
◼
►
after so I you get the feeling is suspicious beyond the fact just you just
[TS]
00:28:05
◼
►
from the look on his face but yeah of course I could but of course but then
[TS]
00:28:12
◼
►
when I got back and I couldn't get in and have to let you get away and I think
[TS]
00:28:16
◼
►
Bowman at that point is angry I think he knows it tells fall but that he's only
[TS]
00:28:21
◼
►
unsure whether it's how is malfunctioning
[TS]
00:28:26
◼
►
forum 11 yeah right and so I think though and I you know and I think he's
[TS]
00:28:32
◼
►
so in the state of shock because you know I mean I was used for his friend
[TS]
00:28:36
◼
►
the only guys talked to him last year I don't know how long you been up there a
[TS]
00:28:39
◼
►
long time
[TS]
00:28:40
◼
►
month mission and it seems like they're pretty far along well is mostly almost
[TS]
00:28:45
◼
►
there right because he sees the video transmission from Floyd when he's
[TS]
00:28:51
◼
►
disconnecting half and that he says
[TS]
00:28:55
◼
►
we're only gonna give you this message now that you're in reach
[TS]
00:28:59
◼
►
so much like eighteen months in like 18 months he joined by just known as in
[TS]
00:29:06
◼
►
Stata shopkeeper gets his helmet or you know whatever whether he completely
[TS]
00:29:10
◼
►
forgot them and I think we're just made the assumption that I don't really need
[TS]
00:29:13
◼
►
it cuz I'm not going out of the pod I'm just going to use the arms to get Frank
[TS]
00:29:17
◼
►
how let me back in here just never even occurred to him that how ya that's
[TS]
00:29:23
◼
►
actually the and then there's you know you go into that whole sequence of
[TS]
00:29:31
◼
►
split-screen Cameron everything that goes into their now there's two ways
[TS]
00:29:35
◼
►
this movie can go really one way is if you stay on the same path he wound up in
[TS]
00:29:40
◼
►
the room at the way floors and Dave Bowman and the changing of time and
[TS]
00:29:46
◼
►
place baby but if you make a little left hand turn right there you run right into
[TS]
00:29:50
◼
►
the currents Malick's Tree of Life and then the move that movie takes over from
[TS]
00:29:53
◼
►
there so that's the primordial ooze from which or something that you couldn't
[TS]
00:30:03
◼
►
make science fiction will be held a double feature the coffee would be like
[TS]
00:30:12
◼
►
six hours I could stand up everybody else
[TS]
00:30:16
◼
►
Spencer I don't know what kind of state of mind by then do that too
[TS]
00:30:22
◼
►
alright I was good let me do the first sponsored I want to thank Squarespace
[TS]
00:30:29
◼
►
where space is back on board this week
[TS]
00:30:33
◼
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bunch of the show you guys know his car spaces it's a beautiful intuitive web
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00:30:38
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site platform that allows anyone to easily create professional web pages
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00:30:42
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00:30:49
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get to choose which parts of those things you want for your site you simply
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00:30:54
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start you start with one of their designs you can start with 18 their
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00:30:57
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designs you add your own images and content anything you want to sell you
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00:31:02
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connect your social account your Twitter account your Facebook account that sort
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00:31:05
◼
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of thing and you have a website that looks great on every device because one
[TS]
00:31:09
◼
►
of the things Squarespace has an all of their templates is that responsive
[TS]
00:31:13
◼
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design where the same thing on the same URL is optimized for the iPad is
[TS]
00:31:18
◼
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optimized for iPhone or smartphone and looks great on a big desktop monitor all
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00:31:24
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Squarespace accounts come with their award winning 24 7 technical support
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00:31:29
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their cloud hosting they take care of all the hosting needs a new domain name
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00:31:33
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registration they have real-time analytics so you login you get to see
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00:31:37
◼
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who's coming to your site where live and if you sign up if you sign up for a year
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00:31:44
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even give you a free domain name the new thing they have this is the new thing
[TS]
00:31:48
◼
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has disintegrated store and its they caught Squarespace scholars and you can
[TS]
00:31:53
◼
►
have a fully integrated door to your website and start accepting payments and
[TS]
00:31:57
◼
►
like everything else in Squarespace literally in just minutes you can sell
[TS]
00:32:01
◼
►
anything you can add a store and you get to set up what type of object you're
[TS]
00:32:06
◼
►
selling really easy store management and great options for payment I think that
[TS]
00:32:13
◼
►
the inner stripe that's our primary and everybody nice tribe is just the best
[TS]
00:32:18
◼
►
way to do online cars so I mean they really took something that's a huge pain
[TS]
00:32:24
◼
►
in the ass
[TS]
00:32:24
◼
►
as I mean in gym and I both know this setting up an online store and and made
[TS]
00:32:28
◼
►
it really really easy so check them out the the URL is square space.com / the
[TS]
00:32:36
◼
►
talk-show square space.com / the talk show that way don't know you're coming
[TS]
00:32:40
◼
►
here from the show but check them out especially if you've got something even
[TS]
00:32:45
◼
►
think about setting up an online store that's news to check out what they have
[TS]
00:32:48
◼
►
to offer before you make a mistake and go somewhere else
[TS]
00:32:51
◼
►
yeah I mean just brand new brand new and it's a whole suite of e-commerce
[TS]
00:32:56
◼
►
features that are loaded into account so it looks cool overnight around a little
[TS]
00:33:00
◼
►
bit they're sponsoring the deck to like other smart companies very smart
[TS]
00:33:10
◼
►
companies let's talk about the deck so when I love we've been going since about
[TS]
00:33:17
◼
►
2002 was kind of in its infancy and then really started getting going in 2009 so
[TS]
00:33:26
◼
►
it kinda it really is a small text ads service as a sort of a proof of concept
[TS]
00:33:33
◼
►
and originally just 39 google.com and then after that I got through about it
[TS]
00:33:40
◼
►
so I think 2009 was when we might have run a little at the end of 2008 to 2009
[TS]
00:33:44
◼
►
would have been the first year the deck here we are in 13 years or older I
[TS]
00:33:52
◼
►
thought it was going to be sitting in my office I can say what I remember was it
[TS]
00:34:00
◼
►
first launched with you and 37 signals and and tell them that is correct you
[TS]
00:34:08
◼
►
are correct and you guys do boxing I think yes
[TS]
00:34:14
◼
►
2006 and 2007 2008 2007 yes it really sort of calling sides of their enviable
[TS]
00:34:21
◼
►
full-time and prior to that I ran into him time feels like it but prior to that
[TS]
00:34:28
◼
►
I've been selling my own totally text ads same spot where the decades are down
[TS]
00:34:33
◼
►
fireball rose more than just text and similar model were sort of like my RSS
[TS]
00:34:38
◼
►
sponsorship still are where 2011 spot a week one sponsor me and you were buying
[TS]
00:34:45
◼
►
those fights occasionally for Joel boxing and i dont think Ill just then so
[TS]
00:34:52
◼
►
was just starting today so boxing is back then people actually needed this so
[TS]
00:34:58
◼
►
that's how old we are displayed this but I think some people still do this is to
[TS]
00:35:03
◼
►
better still not very many record to the old and I was gonna go when I wanted to
[TS]
00:35:11
◼
►
take her in trouble time I needed somebody else to solve that I needed
[TS]
00:35:15
◼
►
bigger better added you as I just emailed you to say hey thanks for all of
[TS]
00:35:20
◼
►
the boxing things you sponsor here but I'm gonna go with so I'm gonna start
[TS]
00:35:26
◼
►
looking for something else
[TS]
00:35:27
◼
►
Brad yeah and you really hope that by John give you a week and then like we
[TS]
00:35:33
◼
►
usually are you want to be in the day I was always convinced it would work and I
[TS]
00:35:40
◼
►
believe it was at South by in 2006 where I got it was easy to talk to Jason
[TS]
00:35:45
◼
►
freedom to because we shared an office
[TS]
00:35:47
◼
►
Jason Newsted think imma do it and then I talked Jeffrey Feltman into it for us
[TS]
00:35:53
◼
►
apart and then it ran with us three as the only place where they had appeared
[TS]
00:35:57
◼
►
for a little bit for a while I believe you were MAC store
[TS]
00:36:02
◼
►
and the UN do you know who it was really close he bails waxy toria and then it
[TS]
00:36:07
◼
►
started then it then the group fairly quickly now it's going slowly but we
[TS]
00:36:12
◼
►
wanted the event was relatively easy to do is difficult earned about getting new
[TS]
00:36:22
◼
►
affiliates and now we're looking for exactly the right affiliate and when
[TS]
00:36:26
◼
►
that you know that the ads work well for the audience and that is designed
[TS]
00:36:29
◼
►
properly whatever but back then nobody was carrying it and when you put the ads
[TS]
00:36:36
◼
►
on your site or Jason Kottke David or weeded there was some concern that our
[TS]
00:36:42
◼
►
readers would see that is a betrayal which is kind of funny now doesn't it
[TS]
00:36:46
◼
►
like to be so worried about that yeah and that is definitely true where was
[TS]
00:36:51
◼
►
you know I've been doing during fireball for ten years we talked about it as a
[TS]
00:36:56
◼
►
little bit over 10 years now but as a decade and then that that first half the
[TS]
00:37:00
◼
►
2002 2003 2004 years nobody has your weblog nobody had any kind of ads and
[TS]
00:37:11
◼
►
then Google Adsense thing but that was just text and it was all pay per click
[TS]
00:37:16
◼
►
and and that was controversy I mean really was controversial people would
[TS]
00:37:19
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►
just add like a single Google was like I don't know if completed version
[TS]
00:37:24
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advertising at all and yeah we're more altruistic back in a young days I guess
[TS]
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but at the same time there were always been other websites the scene at the new
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00:37:35
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york times as the ones that were not personal but but somehow
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you know I don't call institutionalized yeah news sites had the worst ads I mean
[TS]
00:37:47
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ads that are worse than the ones you see today I mean I think like about 10 level
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00:37:51
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10 89 years ago
[TS]
00:37:53
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advertising online was absolutely it at like the bottom right punch the monkey
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member that they would have these add that there's plenty of bad you know
[TS]
00:38:03
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there now to go and maybe go see it / turned off I don't know I said maybe I
[TS]
00:38:08
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shouldn't say that we do you think it should I mean the idea of the deck was
[TS]
00:38:12
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just to go over the basics of the notice I'm sorry but the idea of the deck was
[TS]
00:38:15
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we thought there is probably a better way to do display advertising that would
[TS]
00:38:20
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provide benefits for all three people in the advertising equation and by the
[TS]
00:38:25
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three people in the equation I mean the publisher the advertiser and the reader
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00:38:29
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we feel we felt like we made the decade we can come up with the concept for
[TS]
00:38:33
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delivering advertiser that would be beneficial to all three of those people
[TS]
00:38:37
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that it would work because up until that point it was it wasn't it wasn't fair
[TS]
00:38:43
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with for the advertiser was for the publisher was for the reader whatever so
[TS]
00:38:47
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our content was if we put together a confederation of like-minded sites that
[TS]
00:38:54
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we just played a single ad from an advertiser that was truly relevant to
[TS]
00:39:00
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the readership that everybody could benefit and we've never said that if the
[TS]
00:39:07
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head is in the deck we endorse it
[TS]
00:39:09
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business but it's sort of an implied endorsement since we turn down as all
[TS]
00:39:13
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the time since we're fairly local five and low tack and reserving a mini the
[TS]
00:39:18
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debt is not any Brisbane programming thing and we're serving up these ads we
[TS]
00:39:23
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have very low overhead on the network and so we deliver a lot of impressions
[TS]
00:39:28
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for a relatively good cause so every a lot of people want to buy on the deck
[TS]
00:39:33
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but we don't want
[TS]
00:39:34
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the ad from people who want to add some people we have products and services
[TS]
00:39:37
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that appeal to our audience in a real way not just in a sort of you know I am
[TS]
00:39:44
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unconvinced that an algorithm can ever really choose relevance for advertising
[TS]
00:39:50
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to a marketplace country maybe someday
[TS]
00:39:52
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the other thing that's it's not really a direct concern to people who read sites
[TS]
00:39:57
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that are on the deck people who read during fireballer cocky they don't need
[TS]
00:40:02
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understand this and and it doesn't matter but the fact is the deck has
[TS]
00:40:06
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never paid by the page view ever the fact that was part of the concept of
[TS]
00:40:11
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this it better for everybody if we do it this way where you
[TS]
00:40:15
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advertisers just paid the deck asset be in a run for the month and you know it's
[TS]
00:40:23
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not that we don't give them traffic numbers tell them you know
[TS]
00:40:27
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collectively we do this we tend to do this many page views a month or whatever
[TS]
00:40:31
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but if we happen to do more we do a little last month it's not if it doesn't
[TS]
00:40:35
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act right and that's the to me the biggest thing to me that's even bigger
[TS]
00:40:40
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than the unobtrusive pneus of the actual physical format of the ad on page is
[TS]
00:40:44
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that it takes away any sort of impetus to pump up your page views
[TS]
00:40:48
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road is no reason and it so you don't see there's nobody I know about the deck
[TS]
00:40:52
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or takes long articles embrace them into six pages right which is truly just it's
[TS]
00:40:57
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just a scam I mean I don't even use that word lightly it's a scam to to get your
[TS]
00:41:02
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pages up and
[TS]
00:41:04
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that works against nobodies so the pain pay-per-view model that most of the rest
[TS]
00:41:08
◼
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of online advertising uses is bad for everybody because it's bad for the
[TS]
00:41:14
◼
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advertiser because they're getting these numbers that don't correlate to people
[TS]
00:41:18
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they correlate to people clicking on web pages so when you go through and and the
[TS]
00:41:22
◼
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worst of it now this is the way to thats that sort of bottomed out the slideshow
[TS]
00:41:27
◼
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right here's twenty twenty ways that Apple could screw up the iWatch yeah
[TS]
00:41:34
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you've got a click twenty times and it counts as twenty pages but that's no
[TS]
00:41:37
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good for the advertiser right because each one of those advertisers let's do
[TS]
00:41:41
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this for advertisers in the slide you they're all being charged the full price
[TS]
00:41:45
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of the page you when it goes without saying that if I'm clicking through to
[TS]
00:41:49
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20 pictures in nineteen twenty pages on one page what the more you know what's
[TS]
00:41:52
◼
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more valuable impression you know if if I'm involved in an article I'm reading
[TS]
00:41:58
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it fireball I'm reading a post from peanuts with miss or a long thread on
[TS]
00:42:02
◼
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Metafilter involved in the ad is there if if I pick click through and she 480
[TS]
00:42:10
◼
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get four more impressions but are those impressions equal to the same person no
[TS]
00:42:14
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course it's even worse for the reader I mean nobody ever in history world said
[TS]
00:42:19
◼
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you know what I like to do as I like to click twenty times to see all 20 ideas
[TS]
00:42:23
◼
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you have about Kate Upton pictures I can handle rate and it's it's no good for
[TS]
00:42:29
◼
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the sites themselves because then they're busy themselves with trumped-up
[TS]
00:42:34
◼
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SEO headlines there you know who feels good about taking a nice long article
[TS]
00:42:39
◼
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that's really a good read and chopping it up in the bits where you know that
[TS]
00:42:43
◼
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each one of those times where you make asking readers to click the thing you
[TS]
00:42:46
◼
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know that half of them are going to just drop consumer gonna drop away it's
[TS]
00:42:50
◼
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almost heartbreaking to know that you if you've written something that really is
[TS]
00:42:53
◼
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good I get real nice 2000 word piece it's almost heartbreaking to think that
[TS]
00:42:57
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two-thirds of the readers only go to the first seven hundred words just close the
[TS]
00:43:02
◼
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window so it doesn't work for anybody get it like entrenched and it's not just
[TS]
00:43:07
◼
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that it's the idea of displaying 5 ads on a page and counting them all as you
[TS]
00:43:15
◼
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don't count each of those are somehow for some reason you don't count each of
[TS]
00:43:18
◼
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those is the fifth of an impression because of all the pressure so I know
[TS]
00:43:22
◼
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maybe were over delivering but you know the dirty little secret of the doctors
[TS]
00:43:26
◼
►
for the right advertiser works very well most of our advertisers Renu advertisers
[TS]
00:43:30
◼
►
that have the service or a product that fits with sort of the mindset of the
[TS]
00:43:34
◼
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affiliates under the deck do very well so we don't have to change all the
[TS]
00:43:38
◼
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advertising on the web we just have to write the equivalent I N started to
[TS]
00:43:43
◼
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equate the ads in any one medium to another like how is a TV commercial like
[TS]
00:43:48
◼
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a magazine that it's hard to draw the comparison but to me the way that
[TS]
00:43:53
◼
►
there's five ad on a page you know the washington post or something like that
[TS]
00:43:58
◼
►
and they sell them all as separate page views to me it's like selling a
[TS]
00:44:01
◼
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full-page ad in the newspaper and magazine but putting five ads on the
[TS]
00:44:05
◼
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page right that's a good way to put it but you know what it is I often think I
[TS]
00:44:11
◼
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often they buying a slot on the deck which buys you one slot and that by you
[TS]
00:44:17
◼
►
three percent of all the impressions across all the sites and services in the
[TS]
00:44:24
◼
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network for a calendar month that works out to somewhere between two and three
[TS]
00:44:28
◼
►
million persons but buying that currently does not buying that is mozdok
[TS]
00:44:33
◼
►
into buying a full-page in New York in a magazine is more like a magazine it has
[TS]
00:44:38
◼
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your buying a monthly thing
[TS]
00:44:40
◼
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you your ad is by itself that is not it is adjacent to content but it is not
[TS]
00:44:46
◼
►
adjacent other air and it's very difficult to quantify the results that
[TS]
00:44:53
◼
►
you get for it but if you buy the new yorker your sales go up you probably do
[TS]
00:44:58
◼
►
the ad and you can track who sought in the new yorker will have the same thing
[TS]
00:45:01
◼
►
with the deck so I think the decade's worth anything at all maybe it's more
[TS]
00:45:06
◼
►
like a full-page magazine ad in a magazine that it is like a TV commercial
[TS]
00:45:12
◼
►
or like a traditional Bay Area I just wish the decade like just take over all
[TS]
00:45:16
◼
►
the pages and the affiliate a decade really big and blot on the continent
[TS]
00:45:21
◼
►
think readers and advertisers and appreciate their yeah like usual of
[TS]
00:45:26
◼
►
JavaScript to make the ad march over the page and you have to shoot it before and
[TS]
00:45:32
◼
►
I'll go back to this spot and then a dialogue with his do you really want to
[TS]
00:45:37
◼
►
leave the thing that I love those ladies join me this paper you don't know what
[TS]
00:45:40
◼
►
the Cliq is you feel like you're in the spammers embrace already lake and just
[TS]
00:45:44
◼
►
click no I don't want to leave your saying yes I appreciate your takeover ad
[TS]
00:45:49
◼
►
but if you say I want to leave you think maybe they're smart enough to make that
[TS]
00:45:52
◼
►
the defaulting send you to the Florida property page whatever the advertisers
[TS]
00:45:58
◼
►
something more nefarious Netflix still does pop under ads I don't see them I
[TS]
00:46:05
◼
►
don't know why maybe because I don't know what it's like a cat and mouse game
[TS]
00:46:10
◼
►
I think between the browsers and the right and people who were trying to
[TS]
00:46:14
◼
►
circumvent the anti pop up thing but every once and I still see him from
[TS]
00:46:17
◼
►
Netflix and every time I see what I've been unhappy Netflix customer for years
[TS]
00:46:23
◼
►
I still am but every time I see a popular from Netflix idea in my head
[TS]
00:46:27
◼
►
that maybe I should unsubscribe from Netflix just because they're using some
[TS]
00:46:30
◼
►
of the money did too popular which are the words right now working there were
[TS]
00:46:36
◼
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tears networking figures counterproductive
[TS]
00:46:38
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I didn't know who I don't see no matter how do I have to admit that I used to do
[TS]
00:46:46
◼
►
pretty good at that
[TS]
00:46:48
◼
►
blocking right sure if you are like Squarespace and you have a product or
[TS]
00:46:53
◼
►
service that could benefit by being in front of millions of creative
[TS]
00:46:58
◼
►
intelligent curious and good-looking people you should go to the deck and
[TS]
00:47:02
◼
►
give us a holler let me ask about another subject tell me about what you
[TS]
00:47:07
◼
►
and I were both in New Zealand so tell me about that we were there we could go
[TS]
00:47:10
◼
►
as a recording today Friday February 22nd a week ago we were together in
[TS]
00:47:15
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serbia Chicago we were in Wellington New Zealand just about this time your
[TS]
00:47:20
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presentation that's probably about right now though
[TS]
00:47:24
◼
►
time different rights which is my blog right and there's this whole thing where
[TS]
00:47:28
◼
►
the international dateline you cross over there there there in tomorrow
[TS]
00:47:32
◼
►
already well it's like it now is that sort of like the end of 2001 daily
[TS]
00:47:40
◼
►
though that our friend or mutual great friend Michael lob had a birthday and he
[TS]
00:47:47
◼
►
California the nine airplane from San Francisco I was on the plane with them
[TS]
00:47:52
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we arrived in Wellington New Zealand on the 11 Michael's birthday can't so he
[TS]
00:47:57
◼
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got gypped out of a burglar who are maybe the positive maybe the count right
[TS]
00:48:02
◼
►
now maybe he had to say it doesn't legally bound is being a girl
[TS]
00:48:07
◼
►
let's talk about the great conference where did you where did you think I
[TS]
00:48:11
◼
►
really was I went back I was there two years ago and it was such a long flight
[TS]
00:48:17
◼
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as soon as I came back I thought that was great but never again and then I
[TS]
00:48:21
◼
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think it's like the way that you know like child bearing where it hurts in in
[TS]
00:48:26
◼
►
women say when they were going to do it again but then you feel like engineered
[TS]
00:48:29
◼
►
to forget it's like the fights but if I remember it was such a great conference
[TS]
00:48:36
◼
►
two years ago so I jumped at the chance to go back and I thought the same thing
[TS]
00:48:40
◼
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that it was man I would have loved to have been hearing and speaking just to
[TS]
00:48:44
◼
►
see these
[TS]
00:48:45
◼
►
do think it's the best cover diver I believe what I'm conferences and i'd
[TS]
00:48:50
◼
►
never do that could never been to maybe only rivaled by 2007 2008 by before it
[TS]
00:48:57
◼
►
turned into the monster that took over the world
[TS]
00:49:00
◼
►
the thing it's a single track with a small exception it's a single check on
[TS]
00:49:05
◼
►
to talk about 850 people there and everybody sees all the same talks in the
[TS]
00:49:09
◼
►
middle of the day there half the people who are more developers go one way and
[TS]
00:49:12
◼
►
having to learn more designers go the other way but by and large the
[TS]
00:49:15
◼
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singletrack conference and I have never been to a conference we're more of the
[TS]
00:49:20
◼
►
speaker set and rooted for the other speakers for me that really sad
[TS]
00:49:24
◼
►
interesting and well program conference it was that I wanted to see all the
[TS]
00:49:31
◼
►
other speakers and not just cuz I knew some of them but because I didn't
[TS]
00:49:34
◼
►
already know now that was sort of interesting and it's in a cool place
[TS]
00:49:39
◼
►
well in terms of cool place it's a very cool place and it's nice it is a really
[TS]
00:49:43
◼
►
nice treat every speaker but I think we're all from the Northern Hemisphere
[TS]
00:49:53
◼
►
and they had
[TS]
00:49:53
◼
►
me i'm suppose it depends on where you count Craig modest from being from a
[TS]
00:50:00
◼
►
disease from san Francisco is one thing but even possible Tokyo yeah but it's
[TS]
00:50:07
◼
►
really nice to go from mid February northern hemisphere to February South
[TS]
00:50:14
◼
►
southern hemisphere I guess what is that that's the equivalent of August and and
[TS]
00:50:21
◼
►
it's not real hot it was seventy everyday was like 70 and sunny and which
[TS]
00:50:27
◼
►
apparently is not the case and will arrange quite a bit but we didn't see
[TS]
00:50:33
◼
►
any of that sort of thing where they tell everybody it's windy and rainy all
[TS]
00:50:36
◼
►
the time to keep people away they want to share these days maybe that I do
[TS]
00:50:42
◼
►
think the singletrack nature of web stock I mean there's certainly a
[TS]
00:50:47
◼
►
single-track conference but a lot of the other single track conferences that I go
[TS]
00:50:51
◼
►
to or been to cart significantly smaller do the new one single 10 which is gone
[TS]
00:50:59
◼
►
on two years in a row in October in Montreal is about a hundred think 22
[TS]
00:51:03
◼
►
years been the hundred and eight hundred and twenty-five people are so and c4
[TS]
00:51:08
◼
►
here in Chicago before that you know I was like a 2006 murder yeah those are
[TS]
00:51:13
◼
►
real those are more focused on Apple developers developers but now clearly
[TS]
00:51:20
◼
►
Mackinac Island School in there is some dirty this website but it was more of a
[TS]
00:51:28
◼
►
general developer designer broaden your mind a little bit like for example Craig
[TS]
00:51:34
◼
►
talked about what he called
[TS]
00:51:37
◼
►
publishing the subcompact publishing talking about Marco little bit in the
[TS]
00:51:42
◼
►
magazine but also sort of general trends it was more like that it was more like
[TS]
00:51:47
◼
►
big idea and then let's break it down as opposed to this is how you clothes
[TS]
00:51:52
◼
►
shopping cart israel's or whatever right and creating its Craig mobs talk is
[TS]
00:51:58
◼
►
probably a perfect example of that where I feel like they did the name of the
[TS]
00:52:02
◼
►
conference web stock implies its roots which was people making websites you
[TS]
00:52:06
◼
►
know I think this was the seventh year that they ran three and I think a
[TS]
00:52:10
◼
►
regionally was more specific about designing and building websites and now
[TS]
00:52:15
◼
►
they've gotten away from that it i mean that certain part of it but I think
[TS]
00:52:18
◼
►
Craig stalk exemplified why they're getting away from that because there's
[TS]
00:52:21
◼
►
not that much of a difference and if you're going to do it online publication
[TS]
00:52:27
◼
►
gonna need web stuff and AB stuff and I did a show of hands in my talks I was
[TS]
00:52:32
◼
►
curious cuz I remember two years ago I did the same thing we know what are the
[TS]
00:52:35
◼
►
people in the audience working on it was overwhelmingly websites web stuff and I
[TS]
00:52:39
◼
►
asked how many people are working on apps and I'd say easily over half the
[TS]
00:52:44
◼
►
hands well I mean those teams went up we're the ones we use it how many are
[TS]
00:52:47
◼
►
working on both right as they were going to websites and mobile apps and like the
[TS]
00:52:52
◼
►
whole everything up and it's you know I am I gonna get caught up in the emotion
[TS]
00:52:59
◼
►
of and I did that but I think the dad think it speaks to the strength of the
[TS]
00:53:04
◼
►
programming of the conference that Dave sort of adjusted instead of trying to
[TS]
00:53:08
◼
►
replay what web stock was in 2007 and it's it's really sort of got their
[TS]
00:53:14
◼
►
finger on the pulse of what are these people working on today even if it's not
[TS]
00:53:20
◼
►
with the working on its what what issues but larger issues in design and
[TS]
00:53:26
◼
►
development can we discuss that will benefit your work and the other thing
[TS]
00:53:31
◼
►
they do is they have the first two days of the conference are workshops
[TS]
00:53:34
◼
►
so you can go to a half-day workshop with Craig might for example about
[TS]
00:53:38
◼
►
subcompact publishing and I think they actually with their iPhones published a
[TS]
00:53:43
◼
►
book to Amazon in their happy so I mean there is practice I think the more
[TS]
00:53:50
◼
►
practical sort of things like Karen McGrane stalks and wound up in workshops
[TS]
00:53:56
◼
►
where people can really get their hands on this stuff and the more conceptual
[TS]
00:54:01
◼
►
stuff wound up in the main presentation say so but I would encourage anybody who
[TS]
00:54:08
◼
►
is interested in New Zealand to go to the next website yeah and it's it's one
[TS]
00:54:17
◼
►
of those things where I guess no matter how a few civ our praise is of the
[TS]
00:54:22
◼
►
conference anybody you know from North America even on the west coast we're
[TS]
00:54:26
◼
►
already closer is still going to roll their eyes and then why not go away to
[TS]
00:54:31
◼
►
New Zealand but if you've ever thought about going to New Zealanders or maybe
[TS]
00:54:35
◼
►
in some kind of combined two week trip where you go to Australia to or
[TS]
00:54:39
◼
►
something like that and workout schedule wise to do it with web stock in the
[TS]
00:54:45
◼
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middle that would be worth it really is it best is the best conference I know if
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that's going on and we'll see because it is beautiful Hall invitations are what's
[TS]
00:54:56
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called the Wellington Town Hall which was from nineteen old and its big
[TS]
00:55:01
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beautiful building the Beatles played there in the talking heads played there
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00:55:04
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and all this other stuff happen then adds quite imposing stage for speaker
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00:55:08
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but we had a big earthquake in Christchurch year-ago no two years you
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years ago they have made much
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00:55:18
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stronger regulations about how buildings have to be supported so the Town Hall is
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because for two years while they reinforce it so I don't know what's
[TS]
00:55:27
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going to happen it's hard to imagine that happening with all the beautiful
[TS]
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building but I suppose it could happen anywhere just got my story on that the
[TS]
00:55:36
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earthquake was that it happened so I certainly didn't support online 'cause
[TS]
00:55:42
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right but if it happened like two or three hours after our plane took off
[TS]
00:55:47
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from Auckland the 12 hour flight from Auckland SFO so we we we were in
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00:55:52
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Auckland and there was no earthquake we've got an airplane two or three hours
[TS]
00:55:55
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later when this truly horrifying earthquake again I don't think it's
[TS]
00:56:01
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hyperbole devastated Christchurch animals major major world news and so
[TS]
00:56:08
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like mine and Amy's family saw this thing major earthquake in New Zealand
[TS]
00:56:12
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and they didn't know what city and all they did was we said we're going to New
[TS]
00:56:16
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Zealand for Congress in 1800 block of Wellington they didn't know we were in
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00:56:21
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Christchurch I so they all tried calling us and of course couldn't get a call
[TS]
00:56:25
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because we were only two or three you know we had nine hours to go before we
[TS]
00:56:28
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land in SFO and they just like when we landed in SFO or phone to turn our
[TS]
00:56:32
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phones on it was like voicemail voicemail voicemail voicemail
[TS]
00:56:36
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alright are you all right or your right and I my first thought was it's the way
[TS]
00:56:41
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you always when you get bad news and he just instantly like blank and going to
[TS]
00:56:44
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denial of us and they're like I was a different order quick and easy cuz I had
[TS]
00:56:49
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just there was an earthquake you didn't occur to you that something like that
[TS]
00:56:52
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could happen when you fly over the pacific especially being the other thing
[TS]
00:56:56
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about that is remember when you fly from Auckland to tampering Cisco you pretty
[TS]
00:57:00
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much arrived at the same time you left because he had a plan to actually
[TS]
00:57:04
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there's no time you know right you leave there at three in the afternoon you get
[TS]
00:57:07
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to San Francisco to about three in the afternoon it's almost like it's a free
[TS]
00:57:16
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flops first even a week later he would have to put it right
[TS]
00:57:21
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who have had two oh yes you could have had your birthday and then head your
[TS]
00:57:24
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birthday right executive spent the whole time which is not anybody to have a
[TS]
00:57:29
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great birthday I did the second sponsor a new sponsor and this is really i'd i'd
[TS]
00:57:36
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say this not because those sponsors because I'm really impressed by what
[TS]
00:57:39
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they built it ever picks ev er ki IX ever picks is a smart photo platform
[TS]
00:57:46
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that helps you make sense of your growing photo collection they have no
[TS]
00:57:49
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storage limit so you have all your photos anywhere everywhere
[TS]
00:57:54
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organized automatically in the cloud really the bottom line long story short
[TS]
00:57:59
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is that they're aiming to replace something like iPhoto or Lightroom as
[TS]
00:58:03
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your canonical files 4444 photos and the problem that they're trying to solve is
[TS]
00:58:13
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that day thing and I believe that the modern photographer is simply casual
[TS]
00:58:18
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photographer is is overwhelmed by the number of photos that they take you know
[TS]
00:58:23
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the take hundreds of month thousands in here and you end up with a digital
[TS]
00:58:28
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cameras now for probably like 10 years we have libraries of 10 or more thousand
[TS]
00:58:33
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files and nobody organizes and let's not pretend that you're going to get back
[TS]
00:58:39
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from your vacation and that you have to take those 300 photos and put tags on
[TS]
00:58:43
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all of them and name them all so they have done all this algorithmically it's
[TS]
00:58:47
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really really smart stuff from a really smart team and they have a great iPhone
[TS]
00:58:52
◼
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Apple iPad app for navigating these libraries on the Mac you can still use
[TS]
00:58:57
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something like iPhoto or Lightroom to suck the photos off your card and make
[TS]
00:59:02
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color corrections and delete the ones that are no good
[TS]
00:59:04
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eyes are closed but then it said of organizing them in their albums or
[TS]
00:59:09
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anything like that just go through and iPhoto you tell over texts I am a client
[TS]
00:59:15
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sort of like Dropbox it's just a simple little face with single runs in the
[TS]
00:59:18
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background you get to pick which known file locations you know whether you just
[TS]
00:59:22
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pick a folder or you pick your iPhoto library it upload them to your account
[TS]
00:59:27
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in the cloud and everything else happens after that that happens really really
[TS]
00:59:32
◼
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impressive did by default it is groups everything by date in two events it's
[TS]
00:59:36
◼
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really really smart about detecting interesting parts of the photos so it
[TS]
00:59:40
◼
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puts them together in a collage on screen for you to pick from scroll
[TS]
00:59:44
◼
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through it shows you just great little thumbnails and it's very fast very
[TS]
00:59:50
◼
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beautiful you can try it for free the Ab Circle the software is free and you can
[TS]
00:59:56
◼
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do with 34 AV 30 day free trial just see how it works you like it you pay I think
[TS]
01:00:02
◼
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it's tickets $40 a month of forty dollars a year I'm sorry for $5 a month
[TS]
01:00:07
◼
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very reasonable unlimited stormed right and I again I was doubtful at the
[TS]
01:00:15
◼
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beginning and I wasn't quite sure what it was but it's not it's not a
[TS]
01:00:18
◼
►
replacement for flickr is not Instagram it's not photo sharing its your personal
[TS]
01:00:23
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library back in the cloud available on all of your devices all the time I'm
[TS]
01:00:29
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using it I really couldn't be happier with them really impress I did that
[TS]
01:00:33
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before we recorded the show I was showing jim was getting all maudlin and
[TS]
01:00:37
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showing baby pictures of Jonas you're all the pictures I haven't seen in
[TS]
01:00:42
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forever and it was just great so ever pics what you want to do
[TS]
01:00:47
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do is go to ever picks dot com ev er VIX dot com and check it out thanks to them
[TS]
01:00:55
◼
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for sponsoring the show will take it up because I attend the other day that I
[TS]
01:00:59
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hope that there's actually there is reincarnation because then I will be
[TS]
01:01:03
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able to organize my digital photos I think it's a great promise I really do
[TS]
01:01:10
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the premises you're never been organizing just given to us and we'll
[TS]
01:01:13
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organize a long story short that's the just yet and it's it's I think they've
[TS]
01:01:18
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got people even delete do you still believe photos that they that sow
[TS]
01:01:22
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together like I think I was just like I do that shoot with my real camera I do
[TS]
01:01:29
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so many pictures but I do I used to do I get to pass things first pass is go
[TS]
01:01:34
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through like with website I took I don't know 300 pictures first passes just go
[TS]
01:01:39
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through and pick out anything that's just all you know how to focus toward
[TS]
01:01:45
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the lights way offers them somebody's eyes are closed and it was one right
[TS]
01:01:50
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took place let's save for pictures that the same thing
[TS]
01:01:52
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quick make it did snap decision which one is the good one and going and then
[TS]
01:01:57
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the old way than what I used to do
[TS]
01:02:00
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years ago and I still do every once in a while but I have to admit I just never
[TS]
01:02:03
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get around to it must have been so then I would go through and really start
[TS]
01:02:08
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thinking about which ones are good and giving up four star ranking to this one
[TS]
01:02:11
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and five star to this one and stuff like that
[TS]
01:02:14
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give him titles are putting me I don't get to do anything to lead I don't delay
[TS]
01:02:22
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don't organized and it's not that I don't want to it's just too much is
[TS]
01:02:30
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never seems like there's a great time when when you really want to take two
[TS]
01:02:32
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hours ago through intense you know when you fall behind I got you know you're
[TS]
01:02:37
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with the brothers will see Jason we met her I met you before he did
[TS]
01:02:41
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the website said that an eight hour layover in singapore is a good time to
[TS]
01:02:46
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organize for only over to be at the hanging out with Vijay Web Start made me
[TS]
01:02:53
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feel great about my new zealand to philadelphia by way of Auckland and I
[TS]
01:03:02
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went to LAX but there's no difference really been going through us have made
[TS]
01:03:06
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me feel a lot better he was going home to Sweden he was flying instead of
[TS]
01:03:11
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flying east use file West like New Zealand Australia to Singapore to god
[TS]
01:03:18
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knows how to YouTube it was like one of the Indiana Jones trip you know . the
[TS]
01:03:23
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plane and the map of the sepia tone map so where would you go back to website I
[TS]
01:03:31
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would they think I mean I would be invited again but you know what I would
[TS]
01:03:36
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like to do and we should get to talk to Mike Monteiro because he did it a little
[TS]
01:03:40
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►
bit as I would like to go for longer go to web stock and then take a car on the
[TS]
01:03:44
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South Island everybody said that like the place and that's where a lot of them
[TS]
01:03:50
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there are some locations around Wellington from the Lord of the Rings
[TS]
01:03:53
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but that's sort of like their cottage industry
[TS]
01:03:56
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tourists Jenny how is is go there and see the Lord of the Rings sites and
[TS]
01:04:02
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stuff like that and the studio is in the studio is in Wellington yeah I'll take a
[TS]
01:04:11
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guess I'll so long that it's whether yeah but it is really a baby but he'll
[TS]
01:04:18
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be surprised because they never have to guess at the pronunciation something
[TS]
01:04:21
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like this would be kept everything so maybe he was wrong there some locations
[TS]
01:04:28
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on the North Island with the one with Auckland and Wellington but the South
[TS]
01:04:31
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Island is the one where it's apparently a little bit more
[TS]
01:04:34
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a lot more see more there's a lot of population a lot more public ground is
[TS]
01:04:39
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so I think that would be you know I think I would like to talk again I would
[TS]
01:04:45
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also like to see more of ya so maybe we can work those two things together at
[TS]
01:04:50
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something so what did you think of web stark most gratifying for most
[TS]
01:05:05
◼
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illuminating that's a good question or a bouncer really good drawing a blank on
[TS]
01:05:14
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►
his name the guy who wrote the novel mister numbers low levels low Robinson
[TS]
01:05:19
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there was a great talk gave a great talk on the way we put your by summarizing it
[TS]
01:05:29
◼
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the wrong way but part of it was about the way that we don't really understand
[TS]
01:05:32
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any new medium until decades and in one of the ways he proved that was like
[TS]
01:05:40
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going back to the turn of the last century and how when the movie's first
[TS]
01:05:44
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became a thing people put like sarcastic quotes around the world movies that it
[TS]
01:05:50
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was you know right
[TS]
01:05:51
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movies with quotes around it and that that lasted for decades and even up
[TS]
01:05:55
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through late twenties even though you know until like the nineteen thirties
[TS]
01:05:59
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when people in newspapers wrote about movies they put the word in quotes like
[TS]
01:06:03
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it was sort of not a real thing or form
[TS]
01:06:06
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better passing fancy of some sort right he's talked to right around the corner
[TS]
01:06:13
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and members of the quarters but when they first shown a movie for the first
[TS]
01:06:20
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time somewhere in India or somewhere
[TS]
01:06:24
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audience didn't know whether they should look at the screen or the light moving
[TS]
01:06:29
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through the air like you know from the projection booth like they didn't know
[TS]
01:06:32
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what was most interesting sort of which way to turn your chair was the best one
[TS]
01:06:39
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for you I think that was very entertaining I soon have enjoyed Jason
[TS]
01:06:46
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Katims talk about the stellar which I don't want it and I believe all the
[TS]
01:06:51
◼
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videos go up online right right or what it's about but it was a surprising it
[TS]
01:06:57
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took it was a very typical talk about one guy building a web app that took an
[TS]
01:07:03
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interesting and surprising turn is very human and emotional and also very
[TS]
01:07:09
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important if so I like that and then I saw Kelly Anderson to talk about design
[TS]
01:07:16
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of everyday life which really was grade some super interesting projects and a
[TS]
01:07:22
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►
lot of really terrific work presented in a entertaining and intelligent way to
[TS]
01:07:27
◼
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get a chance to see her speak I would do that and I think those two maybe were
[TS]
01:07:31
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unsurprisingly have the same taste as you but yet got keys was great and very
[TS]
01:07:38
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personal and very Jason way yes it was it everyone in the room was surprised at
[TS]
01:07:46
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one point in it let's put it that way right and I know he doesn't speak a lot
[TS]
01:07:49
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size is probably a lot of people out there listening who certainly knows say
[TS]
01:07:53
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probably daily but maybe don't know what he's like in person but he's I think he
[TS]
01:08:00
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is a lot like what you think is quiet but he's thoughtful observant ran not a
[TS]
01:08:09
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shower funny you know that doesn't mean it's not funny it just means it's quite
[TS]
01:08:14
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funny lake and he is talk and the way he gave it was really in a way that I i
[TS]
01:08:21
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cant do I don't know there's there's a there's a stage John Gruber that I don't
[TS]
01:08:27
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►
think it's disingenuous on stage but I don't know I know that I'm not is
[TS]
01:08:32
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broadly personalise and I really enjoyed that was great
[TS]
01:08:38
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one of those wondering you said i i'd never I wasn't familiar with her work
[TS]
01:08:41
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before I never met her before and now consider her hand blown away by the
[TS]
01:08:47
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quality of our work and then Mike brought the house down my current era
[TS]
01:08:53
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brought the house down he was the last speech on the last day and he talked
[TS]
01:08:56
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about designers responsibility to their work and to that end to what's right and
[TS]
01:09:01
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►
two aircraft and it was you know what you call that it was a brought the house
[TS]
01:09:09
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down everybody grows every was it was it was it was powerful and positive and it
[TS]
01:09:16
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was also a bit of a lecture so good with a good way and it was a boy was that the
[TS]
01:09:21
◼
►
right audience for that talk right
[TS]
01:09:24
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like in terms of actually him giving you know if you're doing it this way of
[TS]
01:09:27
◼
►
doing it wrong and you should do it this way not just for yourself but really
[TS]
01:09:31
◼
►
literally a minute for the world
[TS]
01:09:33
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yeah and the people in the audience of the people who you know and you know
[TS]
01:09:38
◼
►
what speakers we're allowed for a fact but he's demand over the lake in a
[TS]
01:09:45
◼
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speech like that which is a highly structured well-rehearsed right actually
[TS]
01:09:50
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►
rigorous presentation he his profanity is powerful I will end in a good way so
[TS]
01:09:59
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►
it's a great he's yeah he's his use of profanity is about as eloquent and go
[TS]
01:10:05
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►
What is the title of his most famous speech online fuck you pay me he's also
[TS]
01:10:11
◼
►
gonna get a list of this was called how designers destroyed the world right with
[TS]
01:10:16
◼
►
titles is give it was a good way to end with a good way to end the show will
[TS]
01:10:24
◼
►
probably thanks for having me on time listener first time caller as they say
[TS]
01:10:28
◼
►
if you have a chance to see the new seventy million or print of 2001 travel
[TS]
01:10:34
◼
►
all the way from Philadelphia Chicago if you have to it's worth you know what
[TS]
01:10:37
◼
►
this means of course you know that they can schedule the 17th
[TS]
01:10:40
◼
►
screening at this point until he probably will give you better able to
[TS]
01:10:46
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bury linden we'll go back to Ohio say we could tell the story of account number
[TS]
01:10:51
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►
at some point in the future thanks John
[TS]