The Talk Show

00:00:00 ◼   ► so where to start I say we talked about it renee Richards stark Year in Review [TS]

00:00:03 ◼   ► yes we're better to start than January it was a quiet beginning of the year it [TS]

00:00:10 ◼   ► was so quiet that people were again pounding the Doom drum set up wasn't [TS]

00:00:13 ◼   ► doing anything anymore [TS]

00:00:14 ◼   ► yeah and maybe even before we get into details like January maybe just take [TS]

00:00:20 ◼   ► that and and use it to me like the Year in Review as a whole with zoom out big [TS]

00:00:26 ◼   ► level what we gonna look back on this year I would say that this was the year [TS]

00:00:30 ◼   ► where that that sense that that Apple can't do it anymore since got rubbed [TS]

00:00:38 ◼   ► away slowly but surely over the course of the year I agree I think it built up [TS]

00:00:42 ◼   ► to think it reached a crescendo because people kept making a big deal of Tim [TS]

00:00:46 ◼   ► Cook saying we be releasing new product category categories throughout the year [TS]

00:00:49 ◼   ► and then is a month sticked on they seem to get more and more personally angry [TS]

00:00:54 ◼   ► with him [TS]

00:00:54 ◼   ► yeah I think so too and i think is it at the naysayers have been down on coke [TS]

00:01:03 ◼   ► overall anyway like that's the root of their amazing we go over the short term [TS]

00:01:09 ◼   ► at least they wanted him fired they said was destroying Apple they kept comparing [TS]

00:01:13 ◼   ► him to Steve Jobs in a very negative way and looking back at an onsite it's [TS]

00:01:17 ◼   ► absolutely ridiculous yeah I was just thinking that before we started [TS]

00:01:21 ◼   ► recording I was thinking it I don't think anybody called for the 2014 but at [TS]

00:01:26 ◼   ► least in 2013 you can find several instances of us tend to be serious [TS]

00:01:31 ◼   ► business writers calling either for Tim Cook to be outright fired or at least [TS]

00:01:36 ◼   ► calling for Apple's board to like rain man and and having region or the company [TS]

00:01:42 ◼   ► we did have hunted Empire think earlier this year we sort of show that Apple was [TS]

00:01:46 ◼   ► completely doing without Steve Jobs yeah I think it's I think that's sort of the [TS]

00:01:51 ◼   ► publication of haunted Empire her first name last name is Cain are you could you [TS]

00:01:59 ◼   ► could Tory you can't re came [TS]

00:02:03 ◼   ► I would say that the publication of her book haunted empire was sort of the [TS]

00:02:07 ◼   ► high-water mark but I would say maybe the low low water mark of Apple nay [TS]

00:02:12 ◼   ► saying yeah when did recommend those private February yeah it was when I was [TS]

00:02:19 ◼   ► with Jason Snelling had to be around mackerel time or something which was I [TS]

00:02:23 ◼   ► think february yeah yeah and I could not help but get the feeling when I read it [TS]

00:02:31 ◼   ► that it was rushed into publication because I kind of felt like at least if [TS]

00:02:37 ◼   ► she didn't know at least her the editorial team at a publisher sorting [TS]

00:02:42 ◼   ► out the sense that the time was ticking on that sort of doom and gloom was [TS]

00:02:47 ◼   ► interesting because you could probably make an argument for hunting empire but [TS]

00:02:52 ◼   ► they don't even make an attempt to make it was a bunch of pages strung together [TS]

00:02:55 ◼   ► nothing resembling a book and a bunch of the and a couple of anecdotes to string [TS]

00:03:00 ◼   ► it together [TS]

00:03:01 ◼   ► yeah I do think though like if there is I think it's a very bad book and I think [TS]

00:03:06 ◼   ► it's already showing at age and I think it's only gonna look worse as the years [TS]

00:03:10 ◼   ► go on but on the other hand I've kind of glad the book exists because it captures [TS]

00:03:17 ◼   ► that sort of like post Steve Jobs pre Apple watch negative Apple perspective [TS]

00:03:28 ◼   ► like in hindsight you know i mean this year's they always blur together and for [TS]

00:03:32 ◼   ► five years from now it's like this whole [TS]

00:03:36 ◼   ► you know period in between where the Apple iTunes announced him when we [TS]

00:03:40 ◼   ► actually have it and we have generation two and three by you know for five years [TS]

00:03:44 ◼   ► from now it'll just be a blink you know snap our fingers and think about these [TS]

00:03:50 ◼   ► this interim period but I feel like her book sort of captures [TS]

00:03:53 ◼   ► epitomizes that that sort of negative viewpoint yeah I think that's absolutely [TS]

00:03:58 ◼   ► true we do tend to look back at the rose colored glasses of the original iPhone [TS]

00:04:01 ◼   ► the original iPad they couldn't do ne win nearly what they could do now but we [TS]

00:04:04 ◼   ► still look at them with fun as we think of current software updates is being [TS]

00:04:08 ◼   ► buggy but you look back at ISU a two-point something when everyone simply [TS]

00:04:12 ◼   ► couldn't attach to a 3G network and Apple is rushing out a fix [TS]

00:04:15 ◼   ► we have we have this weird sort of affectionate thing for the past so I do [TS]

00:04:22 ◼   ► that I think there's 2014 in a nutshell is that the the world at large and the [TS]

00:04:26 ◼   ► conventional wisdom about Apple and about Tim Cook's leadership have caught [TS]

00:04:31 ◼   ► up to reality which is that the company was you know Steve Jobs left the company [TS]

00:04:37 ◼   ► in very good shape and in very good hands [TS]

00:04:40 ◼   ► yes it took about two or three years it seems for the mainstream financial media [TS]

00:04:46 ◼   ► sort of concede that point I would say that almost a full three years right [TS]

00:04:51 ◼   ► because he died in 2011 yes I would say it was a full three years and Tim Cook I [TS]

00:04:56 ◼   ► mean the company has never been worth more the stock prices through the roof [TS]

00:04:59 ◼   ► they've introduced not only the Apple watch but Apple pay they have an 8x [TS]

00:05:03 ◼   ► processor they have a five k iMac and you still look at Fortune contributor [TS]

00:05:07 ◼   ► Network sometimes and and in you just want to know how to get published [TS]

00:05:11 ◼   ► yeah I write your own review January definitely a slow start I think yet [TS]

00:05:18 ◼   ► again for some years ago when you got the Verizon iPhone in January 1 year we [TS]

00:05:22 ◼   ► got an education event at previous years we had the introduction of the iPad [TS]

00:05:25 ◼   ► we've had macworld interaction of the iPhone so there was sort of for a long [TS]

00:05:30 ◼   ► period of time there were events that were there was news in January and I [TS]

00:05:33 ◼   ► think last year there was nothing until the BBC in this year i think is almost [TS]

00:05:38 ◼   ► identical to that would say so I mean there's you know [TS]

00:05:45 ◼   ► now that Apple doesn't make announcements in january early stage [TS]

00:05:49 ◼   ► they haven't in recent years I mean who knows this year in theory they might [TS]

00:05:53 ◼   ► have a wide open but it's pretty much left to CES which Apple doesn't take [TS]

00:05:59 ◼   ► part in yes for all of the industry news I don't recall anything from this year [TS]

00:06:07 ◼   ► to 2014 CES that ended up mattering a damn bit no I mean I think this year [TS]

00:06:13 ◼   ► will be different just because of health kit car play but last year [TS]

00:06:17 ◼   ► CES was a graveyard he was just like matrix shot after matrix office cases [TS]

00:06:23 ◼   ► and nothing else [TS]

00:06:24 ◼   ► yeah I don't think they knew what they were going to you know going to the [TS]

00:06:28 ◼   ► industry as a whole didn't even know what they were trying to make [TS]

00:06:31 ◼   ► they were making their fitness bands and I remember one of the worst things aside [TS]

00:06:34 ◼   ► CBS was an Android powered car system and it was running Gingerbread and the [TS]

00:06:39 ◼   ► guy told us with a straight face that you could leave it on for five days but [TS]

00:06:42 ◼   ► would drain your car battery so you had to put in standby mode but if you put it [TS]

00:06:46 ◼   ► so if you turned it off it would take like five minutes to boot again this was [TS]

00:06:51 ◼   ► something that they actually had a press event are you going to see yet again [TS]

00:06:56 ◼   ► this year [TS]

00:06:57 ◼   ► yeah absolutely what dan from who was on the show last week is going for the [TS]

00:07:01 ◼   ► first time this year and I said with him I I always talked about going but I've [TS]

00:07:06 ◼   ► never gone it's alternatively completely barren or incredibly busy and you never [TS]

00:07:10 ◼   ► know what's gonna happen here a year so I don't have my faith what they think it [TS]

00:07:15 ◼   ► I think this year will be different cuz we will have a watch event maybe we'll [TS]

00:07:18 ◼   ► see another Apple television be a bigger iPod day this spring sounds exciting [TS]

00:07:21 ◼   ► this year but last year up until up until June it really was everyone just [TS]

00:07:25 ◼   ► saying where's the new stuff from Apple whereas new stuff are they capable of [TS]

00:07:28 ◼   ► inhibiting still yeah why we have to wait while we have to wait for them to [TS]

00:07:32 ◼   ► be ready for us [TS]

00:07:33 ◼   ► well that's the thing that it understands 2012 2006 iPhone no because [TS]

00:07:38 ◼   ► it was another product yet and the Apple watch won't be a product until early [TS]

00:07:42 ◼   ► next year [TS]

00:07:43 ◼   ► you don't want them to ship what they have right now yeah you know to compare [TS]

00:07:48 ◼   ► and contrast with I think the antithesis of Apple's you know we'll let you know [TS]

00:07:53 ◼   ► when we're ready to show you [TS]

00:07:54 ◼   ► attitude is Google you know who has been you know Google glass was clearly [TS]

00:08:01 ◼   ► released ahead of its time I mean there's still that it still isn't retail [TS]

00:08:05 ◼   ► consumer product but the fact that they sold it at all to get the call the ppl [TS]

00:08:09 ◼   ► explorers yes you know is is the antithesis of Apple's strategy that [TS]

00:08:14 ◼   ► would be the equivalent of Apple had led WWDC explorers start wearing and using [TS]

00:08:21 ◼   ► an Apple watch you know eighteen months ago [TS]

00:08:23 ◼   ► running like skank watch software or something right and you know the [TS]

00:08:29 ◼   ► self-driving cars so many things that Google does they show way early and in [TS]

00:08:36 ◼   ► some sense that the the I don't think it's productive and you know everything [TS]

00:08:42 ◼   ► everything up some people mentioned that the cars in particular it's impossible [TS]

00:08:45 ◼   ► to do it without showing your hand because there's no way to road test them [TS]

00:08:50 ◼   ► you know you have to protest in public before you can release them and you know [TS]

00:08:54 ◼   ► way to keep 12 down the road you can't keep it secret so maybe the self-driving [TS]

00:08:58 ◼   ► cars is a bit of a bad example but you know the other products they do they [TS]

00:09:06 ◼   ► release and I think it I think ultimately it's counterproductive [TS]

00:09:10 ◼   ► because I think it's absolute way [TS]

00:09:12 ◼   ► excitement from the real things you're actually have available to sell to [TS]

00:09:17 ◼   ► people but on the other hand it absolutely works to satisfy the desires [TS]

00:09:24 ◼   ► of the tech press as as an industry because you're giving them something to [TS]

00:09:29 ◼   ► write about [TS]

00:09:30 ◼   ► yeah i think thats exactly I think for the tech press reception really is [TS]

00:09:33 ◼   ► reality so we see a demo of the Moto 2 40 or 360 or whatever it is [TS]

00:09:38 ◼   ► even though it's not real even though leaving a screen like that I like what [TS]

00:09:41 ◼   ► they showed the video is a complete science fiction fantasy it sets [TS]

00:09:45 ◼   ► expectations for that and it it makes people think that Google's really busy [TS]

00:09:48 ◼   ► in their products coming in their innovating and are doing all these [TS]

00:09:50 ◼   ► things and if it comes out in some cases you know it's complete turd but [TS]

00:09:54 ◼   ► everyone's were you seen the video the excitement already happened and [TS]

00:09:57 ◼   ► everything else from then on his appointment even things made by Apple or [TS]

00:10:00 ◼   ► or another company [TS]

00:10:02 ◼   ► yeah it's I think mult has said it best worries you know I think it's multiple [TS]

00:10:07 ◼   ► one of his lines that you know Apple's current products continue to fail when [TS]

00:10:13 ◼   ► compared to the upcoming products in future years from its competitors if the [TS]

00:10:19 ◼   ► iPhone 5 see was a huge disappointment even though it was the third most [TS]

00:10:22 ◼   ► popular phone in the world and the iPad sales are lagging even though there any [TS]

00:10:26 ◼   ► company in the world be happy to have that their product line or another [TS]

00:10:29 ◼   ► example I just noticed this week and it's funny I haven't looked it up yet [TS]

00:10:32 ◼   ► but the same day or within 24 hours there was in New York Times story about [TS]

00:10:40 ◼   ► the success of Apple pay and about a whole bunch of nude retailers who have [TS]

00:10:44 ◼   ► signed up for it to some big supermarket chains like winn-dixie which is real big [TS]

00:10:51 ◼   ► in the South here in Aus I forget who else but some big big name retailers [TS]

00:10:55 ◼   ► have signed up and companies like Whole Foods have been on board since it [TS]

00:11:02 ◼   ► started who said that it's you know it accounts for over one percent of their [TS]

00:11:04 ◼   ► transactions and an enormous percent of you know the digital transactions or [TS]

00:11:09 ◼   ► would you call it cordless transactions [TS]

00:11:12 ◼   ► and at the same time there were like three or four stories that I saw all [TS]

00:11:17 ◼   ► based on the same analyst report about what what what trouble apple pays in [TS]

00:11:23 ◼   ► because they've woken up the MCX partners and really gotten the MCX [TS]

00:11:28 ◼   ► partners to really want to do a good job and so now apple pays in trouble because [TS]

00:11:33 ◼   ► MCX is is still coming and it's amazing that article I think it was two weeks [TS]

00:11:38 ◼   ► ago where someone said Apple pay another one of the four networks that Apple pay [TS]

00:11:43 ◼   ► was a huge disappointment because it was only responsible for us very small [TS]

00:11:47 ◼   ► amount of transactions worldwide nevermind American have a much of [TS]

00:11:50 ◼   ► equipment for it and it was only available in america which which is far [TS]

00:11:53 ◼   ► behind in terms of NSC it's amazing what perspective they can bring to try hard [TS]

00:11:57 ◼   ► enough to put in the badly right that there's no other digital you know pay [TS]

00:12:03 ◼   ► with your phone transaction retail thing that even close to as popular as Apple [TS]

00:12:08 ◼   ► pay but somehow it's a failure because it's still only one percent of the [TS]

00:12:11 ◼   ► market [TS]

00:12:12 ◼   ► two months and in one country not even two months right hadn't even launch [TS]

00:12:17 ◼   ► until November yet thanked October came with iOS 4.1 alright well that's right [TS]

00:12:24 ◼   ► about two months two months and it's crazy to me too [TS]

00:12:32 ◼   ► with the MCX that they don't mention the people who think you know want to [TS]

00:12:40 ◼   ► promote it which I think I think it's not because they actually believe it I [TS]

00:12:43 ◼   ► think it's even though they're analyst rather than Press I think it's this this [TS]

00:12:46 ◼   ► idea that you want to present everything as a neck-and-neck battle right you know [TS]

00:12:54 ◼   ► and so Apple payers threatened by MCX because it's going to be back by Walmart [TS]

00:12:58 ◼   ► and whoever else and they have no huge huge footprint in retail but they just [TS]

00:13:05 ◼   ► skip over the most obvious aspects of what has made apple pie a successful [TS]

00:13:12 ◼   ► which is exactly what Tim Cook said on stage when he introduced it which is you [TS]

00:13:20 ◼   ► know it's it's one of my biggest recurring mantras about Apple is don't [TS]

00:13:24 ◼   ► underestimate how often they're not giving you any spin any bullshit they're [TS]

00:13:29 ◼   ► just telling you flat out in plain language exactly why they did what they [TS]

00:13:33 ◼   ► did and without will be a simple explanation was we think everybody else [TS]

00:13:38 ◼   ► who's tried this today it has failed because they haven't concentrated on the [TS]

00:13:41 ◼   ► user experience and made that their priority that's what we've done we've [TS]

00:13:46 ◼   ► made it as easy as possible to use as quick to use and as privacy protecting [TS]

00:13:52 ◼   ► as we can all in the name of the user [TS]

00:13:57 ◼   ► you know and if that's all they did was they who you know what retailer would [TS]

00:14:02 ◼   ► hook up the equipment but the other things they did secondary to the user [TS]

00:14:06 ◼   ► focus is is the established infrastructure for NFC payments and make [TS]

00:14:12 ◼   ► the bank's happy by taking a very minimal cut and by promising [TS]

00:14:17 ◼   ► significantly increased security which gets the banks on board because the [TS]

00:14:23 ◼   ► banks can do the math and I really do think it works out which is that Apple's [TS]

00:14:27 ◼   ► little 0.15% cut of the transactions is less than the cost of fraud per person [TS]

00:14:35 ◼   ► transaction that the banks have been used by I think that's absolutely true [TS]

00:14:39 ◼   ► especially when you look at it and the privacy and security to when you look at [TS]

00:14:42 ◼   ► all the data breaches at the targets or the Home Depot's but I think you nailed [TS]

00:14:45 ◼   ► it when he said it is aligned with my interest I've gone to Apple pay [TS]

00:14:49 ◼   ► terminals you know even the demo one set up and out the door at the event and [TS]

00:14:52 ◼   ► they read my Canadian NFC credit card that technology is not going to benefit [TS]

00:14:56 ◼   ► Apple's gonna benefit everybody who uses any sort of NFC transaction and you [TS]

00:15:01 ◼   ► compare that to current currency or whatever it's called and that you have [TS]

00:15:04 ◼   ► to give the retailer your bank account you have to have a QR code to scan the [TS]

00:15:08 ◼   ► QR code and it is such a horrible experience and it's not done to the [TS]

00:15:12 ◼   ► benefit of the consumer is done to try to increase the amount of to save money [TS]

00:15:16 ◼   ► on transactions they pay the credit card companies nevermind how long he's gonna [TS]

00:15:19 ◼   ► how much money is going to cost them in terms of cashiers fees for the [TS]

00:15:22 ◼   ► incredibly complicated error prone to estimate their establishing right you [TS]

00:15:26 ◼   ► can't prove yet that Tim Cook's explanation for you know why they [TS]

00:15:31 ◼   ► thought Apple pay would be successful and why it seems to be successful today [TS]

00:15:35 ◼   ► aren't true and that cut you know that our user focused approach is is the way [TS]

00:15:41 ◼   ► to get it done and who knows maybe something like currency will also become [TS]

00:15:46 ◼   ► popular I don't I don't know I have my doubts about currency in particular but [TS]

00:15:51 ◼   ► him you know it could be that something that's a lot more retailer friendly as [TS]

00:15:56 ◼   ► opposed to consumer-friendly could work but the evidence to date suggests you [TS]

00:16:00 ◼   ► know that would Apple said was exactly right [TS]

00:16:03 ◼   ► its it also what benefits the retailer is is interesting because he me getting [TS]

00:16:10 ◼   ► through the checkout line really quickly benefits the retailer and I i believe [TS]

00:16:13 ◼   ► it's my understanding that a lot of the a signed multi-year agreements with [TS]

00:16:16 ◼   ► currency in with MCX when they started which was a silly thing to do but they [TS]

00:16:20 ◼   ► did it but I believe a lot of those expire pretty early on this year and [TS]

00:16:23 ◼   ► will be interesting for not this year but in 2015 and will be interesting to [TS]

00:16:26 ◼   ► see how many of those adoptable pay as soon as they are contractually allowed [TS]

00:16:29 ◼   ► to any other thing I could think about as a technical limitation is the way [TS]

00:16:37 ◼   ► that there's one thing that apple pays that know their payment system that [TS]

00:16:41 ◼   ► would work on the iPhone at least I mean obviously like what Google could enable [TS]

00:16:46 ◼   ► an Android or Microsoft Windows Phone is different but at least if you want [TS]

00:16:50 ◼   ► iPhone using customers the one thing they have that nobody else can do is the [TS]

00:16:55 ◼   ► way that it works at the system level rather than the applicable and I just [TS]

00:17:00 ◼   ► can't emphasize enough for anybody out there who hasn't used Apple because you [TS]

00:17:04 ◼   ► don't have a 500 X or because you don't shop at one of the places that supports [TS]

00:17:09 ◼   ► it yet but I just can't emphasize enough how how how [TS]

00:17:15 ◼   ► instead of like feeling like a one-step process it almost feels like 80 step [TS]

00:17:19 ◼   ► process because you don't have to unlock your phone you just take the phone even [TS]

00:17:24 ◼   ► if it's not on and just get it within an inch of the terminal put your press your [TS]

00:17:29 ◼   ► thumb on the on the reader and it's it's nobody else can do that like if a [TS]

00:17:36 ◼   ► current see app on the iPhone you would have to unlock your phone open the app [TS]

00:17:41 ◼   ► and go from there which is you know it doesn't sound like a lot but compared [TS]

00:17:48 ◼   ► Apple paid is a lot I get upset I most places here I can just tap my card and [TS]

00:17:53 ◼   ► go and when it doesn't work if you like an animal having to ask you put it in to [TS]

00:17:56 ◼   ► put in a pin code or swiping Swiper sign something and you know every year [TS]

00:18:01 ◼   ► but it reminds me of something else in a bit of attention but I think I think [TS]

00:18:05 ◼   ► it's the same thing it's it's all those backed out by making the g8 chipset with [TS]

00:18:09 ◼   ► the 8x chipset in that you take the cameras for instance I take out my [TS]

00:18:13 ◼   ► iPhone I can just take a picture and Diana ten times its gonna be a perfect a [TS]

00:18:16 ◼   ► really good everyday picture and that's because Apple makes their own image [TS]

00:18:20 ◼   ► signal processor when you look at Microsoft buys off the shelf chips they [TS]

00:18:25 ◼   ► have to put really big glass on the front collect as much light as they can [TS]

00:18:28 ◼   ► because they're using customer using off the shelf chips there's no advantage to [TS]

00:18:31 ◼   ► them their Google has no idea what hardware or what software running on [TS]

00:18:34 ◼   ► their phones they try to suck up to the server and do all the auto awesome stuff [TS]

00:18:37 ◼   ► but Apple is just making sure that you have a good camera on it they'll process [TS]

00:18:41 ◼   ► in almost any shot you take will be useful for a normal person and that's [TS]

00:18:46 ◼   ► the same thing you can't get that advantage unless you own the entire [TS]

00:18:49 ◼   ► stock the way that they do and now they're moving out in two payments and [TS]

00:18:52 ◼   ► moving them into other areas with the iPhone yeah now i cant underestimated [TS]

00:18:56 ◼   ► the advantage there and I think it only gets written off by these amazing [TS]

00:19:02 ◼   ► analysts what an advantage Apple has by controlling that level of of the stack I [TS]

00:19:07 ◼   ► used to think they were in a saying I have I have a friend who was a sell-side [TS]

00:19:10 ◼   ► analyst and explain it to me and is that the press reports analysts as though [TS]

00:19:14 ◼   ► they're giving comments to readers and their comments are not meant for their [TS]

00:19:17 ◼   ► readers are meant to manipulate the markets and what they say is very little [TS]

00:19:20 ◼   ► to do with what they believe it entirely they probably told their own client [TS]

00:19:24 ◼   ► something different two days ago for three days ago and now they want to [TS]

00:19:26 ◼   ► produce results for them so it's so undependable I don't know why it gets [TS]

00:19:30 ◼   ► reported right like an analyst who comes out with a report that seems to be very [TS]

00:19:35 ◼   ► pessimistic about apple pays long-term prospects might in fact honestly [TS]

00:19:39 ◼   ► privately in terms of where he's putting money in advising his clients put money [TS]

00:19:43 ◼   ► being very bullish on the future of Apple is like that video with crane from [TS]

00:19:47 ◼   ► a couple years ago restate you want to make money you spend a rumor saying the [TS]

00:19:50 ◼   ► iPhone going to be too late to call up the news networks you told us going to [TS]

00:19:53 ◼   ► be too late then all the sudden now pulls down and you should have all the [TS]

00:19:56 ◼   ► shares I think that happens a lot what was that guys name Jim Cramer Cramer [TS]

00:20:00 ◼   ► that's it it's baffling but then again this keeps getting reported as though [TS]

00:20:05 ◼   ► it's factual accounting of what Apple's doing what else in the first half of the [TS]

00:20:12 ◼   ► year I think there was essentially any ancillaries was in the early on in the [TS]

00:20:17 ◼   ► year to think so and when she's definitely February March yeah that's a [TS]

00:20:25 ◼   ► complete turnaround from John Browett previous year [TS]

00:20:28 ◼   ► yeah I think that's super interesting because Apple is really doing well in [TS]

00:20:31 ◼   ► Apple stores but some people some people say that it's the steel experience they [TS]

00:20:35 ◼   ► haven't evolved it even though it's working it's hugely successful but they [TS]

00:20:38 ◼   ► gave her not only Apple retail but Apple online as well which used to operate [TS]

00:20:42 ◼   ► almost a separate businesses and it's similar to giving Federici control over [TS]

00:20:46 ◼   ► both the West End and iOS and that those those sort of artificial walls are [TS]

00:20:51 ◼   ► falling down and providing better service for everybody involved so ansel [TS]

00:20:55 ◼   ► aren't hiring was announced a year ago in October 2013 but she did not start [TS]

00:21:02 ◼   ► until I believe February or March of 2014 I've said this before but it seems [TS]

00:21:09 ◼   ► obvious but it's so clear to me that the reason why why they hired her and why [TS]

00:21:14 ◼   ► she would take the job is because of the watch yes she was CEO Barbara a huge dog [TS]

00:21:20 ◼   ► people don't understand why should become a senior vice president at Apple [TS]

00:21:23 ◼   ► even though the senior vice president of retail and online as well as a huge job [TS]

00:21:28 ◼   ► it's it's like being a CEO of another company but it's still I think you're [TS]

00:21:32 ◼   ► exactly right [TS]

00:21:32 ◼   ► Apple AAPL dangled in front of me that was a challenge people that want to [TS]

00:21:36 ◼   ► challenge yeah totally [TS]

00:21:40 ◼   ► and it does seem it seems you know it's not like we haven't really seen the Arts [TS]

00:21:44 ◼   ► effect on anything in retail yet but I don't think there's anybody who doesn't [TS]

00:21:49 ◼   ► think that that's coming [TS]

00:21:51 ◼   ► yeah you know I think that there's [TS]

00:21:54 ◼   ► half of it i think is that changes like that take a lot of time because I'm not [TS]

00:22:00 ◼   ► a lot of time but a lot of time compared to our industry right because you can't [TS]

00:22:04 ◼   ► do it digitally you can't just you know have a new store and you know like they [TS]

00:22:11 ◼   ► do with the online store pickup sticky note for 15 minutes and then when you [TS]

00:22:15 ◼   ► come back at an all new store you know this brick and mortar stuff takes visit [TS]

00:22:19 ◼   ► you know actual time and you know to take a store down and put it back up his [TS]

00:22:25 ◼   ► time when the united making sales you know so I can San Francisco I don't know [TS]

00:22:30 ◼   ► if the new stores open it but they're not putting the new story on the same [TS]

00:22:33 ◼   ► spot as the old story they're putting it on the other corner around was saying [TS]

00:22:38 ◼   ► that part Union Square yet you know and you can't do that everywhere where Apple [TS]

00:22:45 ◼   ► has a retail store you know most of the ones that are in in shopping malls you [TS]

00:22:50 ◼   ► could I guess get another spot in the mall but who knows if there's one you [TS]

00:22:54 ◼   ► know it all depends on availability that outside the control tower and the [TS]

00:22:59 ◼   ► carrier company is going to put a little kiosk outrun what stores close behind it [TS]

00:23:03 ◼   ► exactly [TS]

00:23:07 ◼   ► yeah i i think i think as the water supply into the stores and as other [TS]

00:23:11 ◼   ► products are coming online for next year we're going to see the store is sort of [TS]

00:23:14 ◼   ► transform 2010 fashion is the right word to the Apple is doing something really [TS]

00:23:18 ◼   ► interesting where technology is meeting fashion it's going to be an Apple store [TS]

00:23:22 ◼   ► that that has to be different than it was in the past [TS]

00:23:24 ◼   ► yeah lemme see anything else I don't really see it was announced earlier on [TS]

00:23:30 ◼   ► in the year ahead ray on the stage really easy so must have been made 24 10 [TS]

00:23:35 ◼   ► helpful to acquire music sheet music and Beats Electronics [TS]

00:23:40 ◼   ► I don't know that that major news but because it's not a huge it's a much [TS]

00:23:48 ◼   ► bigger transaction then Apple has made famous leanna is the biggest acquisition [TS]

00:23:54 ◼   ► since they acquired next which of course you know is that you know turned into [TS]

00:23:59 ◼   ► like the backbone of the country of the company but you know a 500 million [TS]

00:24:05 ◼   ► dollar acquisition in 1997 was was seriously about the company acquisition [TS]

00:24:11 ◼   ► whereas a you know three billion or whatever cost acquisition to get beats [TS]

00:24:16 ◼   ► is pocket change [TS]

00:24:18 ◼   ► absolutely a 300 billion three billion dollars [TS]

00:24:22 ◼   ► you know i mean you don't want to make a three billion dollar acquisition that [TS]

00:24:25 ◼   ► doesn't turn out well but it certainly isn't going to have any meaningful if it [TS]

00:24:29 ◼   ► turned out to be a complete bust it's not gonna hurt the company I think [TS]

00:24:32 ◼   ► morning to see the acquisition was just the reactions to it from it was almost [TS]

00:24:35 ◼   ► everyone went through the the five stages of grief with denial and anger we [TS]

00:24:40 ◼   ► just couldn't believe it and it turns out that it does make some sense there [TS]

00:24:43 ◼   ► are no selling Headphones Outlet Stores makes a lot of sense and sort of a [TS]

00:24:47 ◼   ► synergy between iTunes radio and beach music whatever it ends up being labeled [TS]

00:24:50 ◼   ► yeah and I think I don't know I still don't think overall it makes tons of [TS]

00:24:59 ◼   ► sense I'm still waiting for the other shoe to drop on it but it's in some [TS]

00:25:03 ◼   ► sense it does where it's the only other iconic had fun company I can think of [TS]

00:25:07 ◼   ► and it has nothing to do with you know Marco Arment style [TS]

00:25:12 ◼   ► quality analysis but rather you're out on the sidewalk and you see somebody [TS]

00:25:18 ◼   ► walking why they're listening to their device and you know those white earbuds [TS]

00:25:22 ◼   ► Apple's been making ever since 2001 are truly iconic I mean they even had for [TS]

00:25:27 ◼   ► years [TS]

00:25:28 ◼   ► an ad campaign that was kind of based on that right with the silhouette dancing [TS]

00:25:32 ◼   ► silhouettes who you know have white earbuds and a white why you know [TS]

00:25:39 ◼   ► connectors [TS]

00:25:39 ◼   ► draped around her body they own that right not that other companies had you [TS]

00:25:44 ◼   ► know that they have a trademark on it and nobody can make white earbuds but [TS]

00:25:47 ◼   ► white earbuds people see them they think that somebody listening to an Apple [TS]

00:25:51 ◼   ► device and beats is the only other company I can think of that has that [TS]

00:25:54 ◼   ► sort of recognition they have that the other cachet that the iPod commercials [TS]

00:25:59 ◼   ► used to have ten years ago but there's also an element to any Q's organization [TS]

00:26:03 ◼   ► is just so big is going to be a limited some point to what he can do and he's [TS]

00:26:07 ◼   ► doing a play now as well he does the App Store in the iTunes Store any news on [TS]

00:26:10 ◼   ► the contract negotiations and if you could have Jimmy Iovine in there doing [TS]

00:26:14 ◼   ► so at least some of that it takes more stuff off any Q's desk something I've [TS]

00:26:19 ◼   ► heard and that you know I don't think this is surprising that's probably what [TS]

00:26:23 ◼   ► everybody was guessing anyway but what I have heard recently was that is placed [TS]

00:26:28 ◼   ► inside Apple the beach acquisition is viewed as an Eddie then that everyday [TS]

00:26:33 ◼   ► everyday Reed started it and he pushed for it and he drove it and not the Tim [TS]

00:26:38 ◼   ► Cook wasn't engaged and I'm sure that at the negotiation level he was deeply [TS]

00:26:42 ◼   ► engaged I mean I don't think you know don't worry about the details sort of [TS]

00:26:48 ◼   ► see so not to diminish what Tim Cook's role in the negotiations might have been [TS]

00:26:55 ◼   ► but in terms of advocating it in and you know pushing for it was almost entirely [TS]

00:27:02 ◼   ► in any cute thing we didn't see anything about iTunes this year we didn't see [TS]

00:27:07 ◼   ► continuity for iTunes for example we didn't see a new iTunes music service [TS]

00:27:11 ◼   ► iTunes radio still hasn't gone past the USA and Australia I think [TS]

00:27:15 ◼   ► iTunes is an aging platform is still based on web objects to stop based on [TS]

00:27:19 ◼   ► their original software used to manage the other music store and all of that at [TS]

00:27:23 ◼   ► some point you know it's like a John Siracusa [TS]

00:27:25 ◼   ► where a thousand years from now this is gonna have to be fixed so what's the [TS]

00:27:28 ◼   ► point between now and then that it actually gets fixed and I don't know if [TS]

00:27:31 ◼   ► pete has better software a better solution but it could also be a catalyst [TS]

00:27:34 ◼   ► Apple finally fixing a lot of the infrastructure things that they have to [TS]

00:27:39 ◼   ► do with the iTunes Store yeah I think you know above and beyond whether it's [TS]

00:27:43 ◼   ► based on WebLogic behind the script scenes and and all of that I think it's [TS]

00:27:48 ◼   ► ever more clear that it based on a model that just isn't relevant anymore which [TS]

00:27:55 ◼   ► is here's a song you want and you give a retailer money for it and now you own a [TS]

00:28:02 ◼   ► copy of it that's it's just not that's just that's done I mean I'm not done not [TS]

00:28:07 ◼   ► done in the sense of they're not selling any songs anymore but that I can't see [TS]

00:28:13 ◼   ► any way that that ever comes back yes it's it in permanent decline it's sort [TS]

00:28:19 ◼   ► of like well like what [TS]

00:28:20 ◼   ► stand-alone iPods are you know it's you know still a decent business but it's [TS]

00:28:26 ◼   ► never going to increase quarter of reporters going to permanent decline and [TS]

00:28:32 ◼   ► just like the iPod has been replaced by the iPhone and some cases the iPad Mini [TS]

00:28:36 ◼   ► in a larger iPhones makes sense for whatever iTunes was able to get in early [TS]

00:28:40 ◼   ► enough to have whatever iTunes will end up being right and it's the same way [TS]

00:28:45 ◼   ► that it you know i Pods sales decreasing doesn't mean that people are spending [TS]

00:28:49 ◼   ► less time with gadgets that play music in the same way music sales declining [TS]

00:28:54 ◼   ► doesn't mean people are spending less time listening to music if anything [TS]

00:28:58 ◼   ► they're probably spending more you know I would be surprised if you did a study [TS]

00:29:02 ◼   ► found that the people listen to more music today released time spent less in [TS]

00:29:07 ◼   ► the music than ever before it's just that the model is no longer buying and [TS]

00:29:12 ◼   ► selling yeah it's not it's not to buy it on the radio people can get pretty much [TS]

00:29:17 ◼   ► what they want when they want that opens them up to just consuming it almost [TS]

00:29:20 ◼   ► non-stop if they want to [TS]

00:29:23 ◼   ► so I don't know I'm still not sure what to make of that if is the beach thing an [TS]

00:29:29 ◼   ► exception to the rule just because is it combines two things that Apple wants to [TS]

00:29:37 ◼   ► continue being a leader at witches music listening hardware and digital [TS]

00:29:44 ◼   ► distribution of legal music is it just the beats is like a rare perfect storm [TS]

00:29:51 ◼   ► you know acquisition or is it the sign of things to come that Apple is going to [TS]

00:29:55 ◼   ► loosen up and become you know company that does mid-level and two high-level [TS]

00:30:01 ◼   ► acquisitions with some frequency I think again to your point about Apple to say [TS]

00:30:06 ◼   ► what they really feel I think when Tim Cook says and I religiously opposed to [TS]

00:30:08 ◼   ► big acquisitions I think he's absolutely sincere about that they'll do them when [TS]

00:30:12 ◼   ► they make sense but it's got to be something like beachwear gives them [TS]

00:30:15 ◼   ► hardware product they can sell the compliments and other hardware product [TS]

00:30:18 ◼   ► or service they can roll out the comments and existing service has [TS]

00:30:21 ◼   ► executives that might be able to service its executives and a culture that can [TS]

00:30:26 ◼   ► integrate into Apple and help them do the things that they want to do and it [TS]

00:30:29 ◼   ► doesn't really has me I'm still curious about it but it doesn't make me worried [TS]

00:30:35 ◼   ► about it the way that there's any number of other possible three billion dollar [TS]

00:30:41 ◼   ► acquisitions that Apple could have made that would raise my spidey sense you [TS]

00:30:47 ◼   ► know in a way that doesn't because the biggest thing is that it doesn't [TS]

00:30:51 ◼   ► fundamentally change any of the areas of focus in Apple's attention doesn't make [TS]

00:30:58 ◼   ► him a conglomerate right which is exactly what you know to me is the first [TS]

00:31:04 ◼   ► canary check in the coal mine is is Apple losing focus on becoming more of a [TS]

00:31:08 ◼   ► conglomerate which I you know we don't know I mean I don't say that I don't say [TS]

00:31:12 ◼   ► that Apple becoming a multi focused conglomerate would be bad we just have [TS]

00:31:18 ◼   ► no idea and there's no history for Apple [TS]

00:31:21 ◼   ► as a you know whatever their revenue is you know fifty to a hundred billion [TS]

00:31:27 ◼   ► dollar a year [TS]

00:31:28 ◼   ► corporations i mean you know they're in uncharted territory period you know [TS]

00:31:31 ◼   ► they're the most valuable company not just intact but anywhere but it would be [TS]

00:31:38 ◼   ► a so it would be you know they're making seemingly unfocused acquisition and [TS]

00:31:43 ◼   ► wouldn't make me sure that they were on the wrong track but it would make me [TS]

00:31:48 ◼   ► strongly suspected a runner on track and you wonder how the analyst with treated [TS]

00:31:53 ◼   ► because it wouldn't be expected behavior Google can compete with everybody they [TS]

00:31:56 ◼   ► can compete with Amazon without pool with Microsoft that any tech company in [TS]

00:32:00 ◼   ► the world and all the same time and that's fine and interesting and [TS]

00:32:03 ◼   ► wonderful but you prolly your house all the way across the valley that well and [TS]

00:32:09 ◼   ► Google can compete with itself in a box vs Android tablets is a perfect example [TS]

00:32:17 ◼   ► and I don't even say the data mistake I think it kind of fits with Google's [TS]

00:32:21 ◼   ► internal culture whereas if Apple had seemingly confusing overlap between low [TS]

00:32:30 ◼   ► and MacBooks and iPads I I would find that worries agreed [TS]

00:32:36 ◼   ► Apple had 399 MacBook and at what time you would be very worrisome I still have [TS]

00:32:43 ◼   ► in the back of my head this idea that Google's Android because they were [TS]

00:32:46 ◼   ► panicked about mobile and then saw webOS and smack their head and thought that [TS]

00:32:50 ◼   ► was a way more Google product and buying Android but then they were all in on [TS]

00:32:54 ◼   ► Android announced they're slowly gonna get a way to get Chrome OS to a point [TS]

00:32:58 ◼   ► where that can be their version of webOS [TS]

00:33:00 ◼   ► that's an interesting that's an interesting argument to cause I ended up [TS]

00:33:03 ◼   ► hiring attachment highest suerte Italy who was the lead designer behind webOS [TS]

00:33:14 ◼   ► yet and they're slowly giving Center tight control over the stack and he was [TS]

00:33:20 ◼   ► the web dice and we always seem like an odd product from Lucas it's a web [TS]

00:33:23 ◼   ► company and that was very native software [TS]

00:33:27 ◼   ► and I really do think that that it took a long time for Google our friend right [TS]

00:33:31 ◼   ► I should say to not get not at the low end but at the sort of mid to high-end [TS]

00:33:38 ◼   ► to get any sort of foothold is that they were in such a deep hole design wise you [TS]

00:33:43 ◼   ► know compared to the iPhone that any you know even people who were inclined not [TS]

00:33:49 ◼   ► to buy Apple stuff people who have never bought Apple stuff and sort of want to [TS]

00:33:54 ◼   ► you know it's a natural thing you know people who in sticking with the PC for [TS]

00:33:57 ◼   ► years and sort of having an apple is for other people sort of mindset about the [TS]

00:34:03 ◼   ► company you know in 2011 even through 2012 you go into a store and compared [TS]

00:34:10 ◼   ► the Android phones to iPhone and it's you know you don't have to be a design [TS]

00:34:14 ◼   ► critic you just see that there is a serious difference in finishing the [TS]

00:34:19 ◼   ► software it was a very different priority Apple famously wanted to get [TS]

00:34:23 ◼   ► the animation just absolutely nailed even in the first generation iPhone but [TS]

00:34:28 ◼   ► they didn't didn't need to have every single feature crammed in there where [TS]

00:34:30 ◼   ► Android was it wasn't designed to be a phone for everybody was designed to be a [TS]

00:34:34 ◼   ► phone that would protect Google's share of of the web because they rightly [TS]

00:34:38 ◼   ► believe web was moving mobile and their priority wasn't that sort of [TS]

00:34:41 ◼   ► interactivity they wanted to get you know Android and they made it work but I [TS]

00:34:46 ◼   ► remember even last year at CES I was sitting there with the Nexus 45 trying [TS]

00:34:51 ◼   ► to use Gmail and just cursing out loud and Brian Klug from formerly of an Antec [TS]

00:34:55 ◼   ► came over and quickly put it in developer mode and the screen went [TS]

00:34:58 ◼   ► bright red and he said yes because they are redrawn every cell for five times [TS]

00:35:02 ◼   ► and hope that it would stick and it is the end their graphics their own graphic [TS]

00:35:06 ◼   ► designers couldn't get their own gmail engineers to properly code all of it I [TS]

00:35:10 ◼   ► think that's why they've really lock things down now with material design and [TS]

00:35:14 ◼   ► and all the new things but it took them for five years to fix the massive [TS]

00:35:18 ◼   ► architectural problems that were causing more interaction right in the difference [TS]

00:35:22 ◼   ► with webOS is that webOS right from the get-go and performance problems because [TS]

00:35:26 ◼   ► of the whole architecture of building on top of like a WebKit rendering engine [TS]

00:35:32 ◼   ► and combined with the state of mobile hardware and what was a 2009 when when [TS]

00:35:41 ◼   ► the pre came out but I you know in terms of and an elegant software interfaces I [TS]

00:35:49 ◼   ► mean Mei you can still it to this day I think you could argue that the way that [TS]

00:35:54 ◼   ► webOS handled notifications is the best design anybody's come up with absolutely [TS]

00:35:58 ◼   ► synergies I mean it was almost the fringe universe version of the iPhone if [TS]

00:36:03 ◼   ► if Jon Rubinstein had won the keyboard argument or what's his name at one the [TS]

00:36:08 ◼   ► the Linux argument or if the people who wanted to use web interface instead of [TS]

00:36:12 ◼   ► creating UIKit won that argument that could have been an Apple product Tony [TS]

00:36:16 ◼   ► Tony Fadell yeah but instead they all ended up at Palm [TS]

00:36:21 ◼   ► teen and in the end the web that webcam engineers and making their version of [TS]

00:36:25 ◼   ► the iPhone yeah absolutely I i if you would have shown if you take a nap a [TS]

00:36:30 ◼   ► Palm Pre back in time to 1998 1997 and shown it to my then self said what [TS]

00:36:39 ◼   ► company you know this is a product from 2009 what company made it you know scrub [TS]

00:36:43 ◼   ► the logos off I would have guessed Apple without question especially if you just [TS]

00:36:48 ◼   ► showed me the software and not the hardware the hardware was a lot less [TS]

00:36:52 ◼   ► appellee but the software was extremely happily in my opinion everything from [TS]

00:36:57 ◼   ► the fine choice to you know the roundness you know the rounded corners [TS]

00:37:02 ◼   ► of the screen the rounded corners of the cards on the screen I i think is a very [TS]

00:37:09 ◼   ► Apple DNA product software wise I've never seen the p1 phone this adele's [TS]

00:37:14 ◼   ► group was working on but I've always suspected that if that had been the [TS]

00:37:17 ◼   ► phone that I got the go ahead of some reason PTO and worked out in force as [TS]

00:37:21 ◼   ► group have been able to make the iPhone that could have ended up being very [TS]

00:37:24 ◼   ► summit with the Palm Pre was now and so it's interesting to think hypothetically [TS]

00:37:28 ◼   ► what would have happened if Google had purchased somehow obtained webOS instead [TS]

00:37:33 ◼   ► of Android and pushed for it because in some sense the problems that webOS had [TS]

00:37:38 ◼   ► where I think [TS]

00:37:39 ◼   ► not solvable by throwing money at them but more easily solved by throwing money [TS]

00:37:44 ◼   ► at that than Android Android it was to me fundamentally the fact that it was [TS]

00:37:50 ◼   ► designed at the outset as a sort of BlackBerry Style you know that it was [TS]

00:37:56 ◼   ► going to you know BlackBerry Style mobile interface keyboard up down left [TS]

00:38:00 ◼   ► right select and therefore had no no no foundation level aspect of a rich [TS]

00:38:10 ◼   ► graphical interface with playful animations and high frame rates and [TS]

00:38:14 ◼   ► stuff like that I have told the story before but when I reviewed the g1 the [TS]

00:38:17 ◼   ► very first Android phone that came out I turned on the sneaking in at a press up [TS]

00:38:20 ◼   ► to start and I tried wiping up on the screen and I tried pressing the up arrow [TS]

00:38:24 ◼   ► key then I tried pressing the Up joy pad and then I tried pressing up on whatever [TS]

00:38:28 ◼   ► the other thing was on the other side I tried a different ways of signaling up [TS]

00:38:31 ◼   ► and I couldn't get it to work but there were a different ways of signaling up [TS]

00:38:34 ◼   ► right and that to me to find the early years of Android my I remember too that [TS]

00:38:39 ◼   ► it was the only way to select text was to use the up down left right there was [TS]

00:38:42 ◼   ► no way to touch on the screen to select text you had to you know more less use [TS]

00:38:48 ◼   ► like arrow keys and the original when you close the keyboard and there'd be [TS]

00:38:51 ◼   ► the new Google search box is blinking you want you to input text but there was [TS]

00:38:55 ◼   ► no virtual keyboards you couldn't input text remember that and that's one of the [TS]

00:39:01 ◼   ► problems they were facing an end palm with a tiny team and they they called it [TS]

00:39:05 ◼   ► circles around Google and came to phones in 2009 so anyway that's an interesting [TS]

00:39:11 ◼   ► what-if and to me it's the last of the of the post-pc era you know from tooth [TS]

00:39:20 ◼   ► mid 2007 on the great tragedy of the whole thing is is that webOS never did [TS]

00:39:26 ◼   ► get a long enough time to try to get a foothold agreed [TS]

00:39:30 ◼   ► you know i mean i i think it was a more elegant design then Windows Phone and so [TS]

00:39:36 ◼   ► just imagine if they had had somebody with the wherewithal that Microsoft has [TS]

00:39:41 ◼   ► shown with Windows Phone to stick behind Webber whereas you know and you know [TS]

00:39:47 ◼   ► pushed the software for word break some of the bottom performance bottlenecks [TS]

00:39:51 ◼   ► but also just let Moore's Law help you out year after year you know to three [TS]

00:39:57 ◼   ► years later webOS I think would have been a lot more it without even any [TS]

00:40:03 ◼   ► software optimizations would have been a lot more tenable performance wise [TS]

00:40:08 ◼   ► absolutely they had no secondary source of income Apple had mac money originally [TS]

00:40:11 ◼   ► Google had searched money even Samsung appliance money Parma now blackberry [TS]

00:40:15 ◼   ► they have no additional sources of income and so everything becomes [TS]

00:40:18 ◼   ► everything becomes better company every phone you put out becomes but the [TS]

00:40:21 ◼   ► company yeah I'm eating a break-in thank our first sponsor this week and it is [TS]

00:40:26 ◼   ► are very good friends at Backblaze you guys know Backblaze unlimited on [TS]

00:40:32 ◼   ► throttled back up for Mac they have over 100 petabytes of total data backed up [TS]

00:40:39 ◼   ► they just crossed the six billion files restored marked a means users of [TS]

00:40:44 ◼   ► Backblaze have used them to restore or download or get on another device over [TS]

00:40:49 ◼   ► six billion files they have an iPhone app that lets you access and share any [TS]

00:40:56 ◼   ► of your files so when your Mac back-to-back plays around about all you [TS]

00:41:00 ◼   ► have with you is your phone you wanna get a file from your Mac just log in to [TS]

00:41:04 ◼   ► open the back plays out and there's all your files get it you can email it [TS]

00:41:08 ◼   ► someone right from there [TS]

00:41:10 ◼   ► no need to do anything more complicated than that couldn't be easier you can [TS]

00:41:14 ◼   ► restore one file for all your files easily with their web restore 25% of all [TS]

00:41:22 ◼   ► back blaze restores are for just one file so it's not just for computer [TS]

00:41:27 ◼   ► disasters but if you do have a computer disaster somebody steals your Mac [TS]

00:41:32 ◼   ► somebody breaks in your house takes takes takes your mac takes a backup [TS]

00:41:36 ◼   ► drive the roof leaks water leaks all over your computer hard drive range of [TS]

00:41:41 ◼   ► Time Machine you needed you know true toll disaster you can just you don't [TS]

00:41:48 ◼   ► have to wait and download all of your stuff in bag glazed over the internet [TS]

00:41:51 ◼   ► you can just go there they put it on a USB hard drive and boom there FedEx it [TS]

00:41:57 ◼   ► to you and you know like a day or two later there's a USB hard drive with all [TS]

00:42:01 ◼   ► of your files on it ready for you to restore to a new computer softwares [TS]

00:42:07 ◼   ► written by the companies founded by at Apple X engineers the software runs [TS]

00:42:13 ◼   ► totally native on your Mac runs great on Yosemite went great on our ex couldn't [TS]

00:42:19 ◼   ► be installed more easily couldn't be more visible in the background while [TS]

00:42:23 ◼   ► it's running just great great service for an amazing price five bucks a month [TS]

00:42:31 ◼   ► per Mac unlimited no limit on how much data you can upload five bucks a month [TS]

00:42:37 ◼   ► so you can get a risk-free no credit card required trial by going here [TS]

00:42:42 ◼   ► Backblaze dot com slash tearing fireball [TS]

00:42:46 ◼   ► you're not to be haven't done it if you listen in to this over the holidays [TS]

00:42:51 ◼   ► science and your parents upward just go to when you're at your parents house for [TS]

00:42:55 ◼   ► Christmas or whatever just sign up for back plays and and give it to them it's [TS]

00:43:00 ◼   ► a great little gift they want thank you for it until they need it but then when [TS]

00:43:03 ◼   ► they need it [TS]

00:43:04 ◼   ► think you're super so put on your relatives on back please thanks them so [TS]

00:43:10 ◼   ► the first Big Apple news of the year [TS]

00:43:12 ◼   ► relating come to WBC what an event [TS]

00:43:17 ◼   ► yeah I think it was certainly it still seems like it doesn't seem like it's [TS]

00:43:23 ◼   ► longer though is it is don't be like six months ago it was amazing I was sitting [TS]

00:43:28 ◼   ► with you and Jason Snell and John Siracusa [TS]

00:43:32 ◼   ► different people were just lighting up at different parts of that event was [TS]

00:43:36 ◼   ► just a palpable reaction for them [TS]

00:43:39 ◼   ► Syracuse in swift he turned to selling my dreaming of you should tell me if you [TS]

00:43:45 ◼   ► stay I don't know if this is real or not please tell me I'm actually listening to [TS]

00:43:48 ◼   ► what I'm listening to that was certainly big news [TS]

00:43:52 ◼   ► you know I was a family was the first time I gotta look at yosemite and I [TS]

00:44:01 ◼   ► think you know certain he said not like a specific you know like here's three [TS]

00:44:12 ◼   ► lines of code copies exactly this is how you do acts recommended way but more in [TS]

00:44:18 ◼   ► terms of like broad strokes philosophy I think Apple started pushing a couple of [TS]

00:44:23 ◼   ► new things not necessary for the first time but two examples I can think of was [TS]

00:44:28 ◼   ► the heavy focus on dynamic user interface layout clearly pre shadowing [TS]

00:44:35 ◼   ► you know you know in the run-up to the iPhone 6 in six-plus but I think in the [TS]

00:44:44 ◼   ► long run more envisioning a world of iOS devices where there is a continuum of [TS]

00:44:51 ◼   ► screen sizes you know and who knows maybe eventually something smaller than [TS]

00:44:56 ◼   ► four inches and you know by all accounts may be one of the things that you know [TS]

00:45:02 ◼   ► that we'll be hearing about 24 early parts of 2015 would be a bigger screen [TS]

00:45:06 ◼   ► some kind of iPad that bigger than 9.7 inches [TS]

00:45:10 ◼   ► and not having to code a custom user interface for each size in that [TS]

00:45:17 ◼   ► continued its a definite a huge change from the way iOS development was until [TS]

00:45:22 ◼   ► recently and it's you know it wasn't just about supporting the iPhone 6.6 [TS]

00:45:28 ◼   ► plus the way I look at it there's no reason to duck the 3d integration team [TS]

00:45:33 ◼   ► which will play guitar but the other big themes as transition from pushed from [TS]

00:45:36 ◼   ► pole to push where previously the interface was locked to the device and [TS]

00:45:40 ◼   ► then slowly but surely with things like airplay and car play and now watch kit [TS]

00:45:45 ◼   ► the interface actually decoupled so you have the logic on one device interface [TS]

00:45:50 ◼   ► going somewhere else or you have the logic for the apathy interface being [TS]

00:45:53 ◼   ► able to be flexible between the four in screen size four point seven six inch [TS]

00:45:57 ◼   ► now that he has split view controllers on the iPhone 6 plus it's sort of like a [TS]

00:46:01 ◼   ► mini iPad so like you said it can scale across those things but it's it's all [TS]

00:46:05 ◼   ► sort of one central part of logic and then you add extensibility to it where [TS]

00:46:10 ◼   ► previously you had to hunt around your iPhone for anything it to go between six [TS]

00:46:14 ◼   ► different photo apps just to just to get the effects you wanted you had to leave [TS]

00:46:18 ◼   ► to to reply to a message you had to leave if you are sure to Tumblr you can [TS]

00:46:22 ◼   ► do that from where you were yet to go to the Tumblr app into it and now all of [TS]

00:46:25 ◼   ► their functionality has come to one place all of that is now independent you [TS]

00:46:28 ◼   ► have these remote views and to me that's made that that's what of severing of [TS]

00:46:32 ◼   ► that when you get into these more modular parts has really made a huge [TS]

00:46:35 ◼   ► difference not just in my workflow but where I think Apple to take all the i [TS]

00:46:39 ◼   ► think is the first big hint of much larger plans they have moving forward [TS]

00:46:43 ◼   ► with these devices right and you mentioned both car play which is that [TS]

00:46:47 ◼   ► our car play works work or play is a dumb terminal effectively and you know [TS]

00:46:53 ◼   ► take your iPhone out of Bluetooth range and the only thing the screen is gonna [TS]

00:46:57 ◼   ► show you and your car is that the stuff on the manufacturer you're not going to [TS]

00:47:02 ◼   ► get any of the Apple play stuff our car place tough [TS]

00:47:05 ◼   ► no iOS at all it's only it's really just effectively a projector your iPhone is [TS]

00:47:13 ◼   ► doing all of the computation your iPhone is all of the storage your iPhone is [TS]

00:47:17 ◼   ► doing the networking for anything that's coming over cellular and the only thing [TS]

00:47:22 ◼   ► that screening your car does is show you what the iPhone is showing and report [TS]

00:47:28 ◼   ► back to the phone where you're snapping your fingers at it and watch you know as [TS]

00:47:35 ◼   ► we now know and as you know countless people who have you know the initial [TS]

00:47:41 ◼   ► white kit SDK shows for the first round of third-party apps pretty much works [TS]

00:47:47 ◼   ► the same way you don't get to run any code there's no part of watch this [TS]

00:47:51 ◼   ► initial watch kit where Europe Europe runs code on the watch it's just a [TS]

00:47:56 ◼   ► projected display of what your phone app for iPhone app is showing it and then [TS]

00:48:03 ◼   ► watch just reports back what you have done and I would like that everywhere I [TS]

00:48:08 ◼   ► like the idea of car play I bought the Toyota car before they had any [TS]

00:48:12 ◼   ► information at all and my only option is to buy a new car that won anything but [TS]

00:48:16 ◼   ► with car plate when every time I upgrade iOS four upgrade my phone I get a better [TS]

00:48:20 ◼   ► experience I'd like that I'm a camera like camera places that make an [TS]

00:48:23 ◼   ► interface is replaced with iOS I don't have any plans at home I wanna have them [TS]

00:48:27 ◼   ► running iOS anytime there's the screen I would eventually be able to just put on [TS]

00:48:31 ◼   ► a project Iowa State onto it [TS]

00:48:34 ◼   ► doing that with a camera canon and you know like a serious serious camera would [TS]

00:48:39 ◼   ► be fascinating I mean there is a move afoot in in the camera world built in [TS]

00:48:45 ◼   ► wifi but it's i don't i don't have a camera that you know my my Fuji x100s is [TS]

00:48:53 ◼   ► a year off by 10 brand new X 100 T which just came out a few weeks ago and I [TS]

00:48:58 ◼   ► linked to a review of it a couple days ago now has wifi but its clunky like the [TS]

00:49:03 ◼   ► only way to get it to work I haven't seen it but it's a you have to get a [TS]

00:49:06 ◼   ► Fuji app from the App Store and include open the Fuji app on your phone and then [TS]

00:49:12 ◼   ► you can do something between your phone [TS]

00:49:14 ◼   ► and camera whereas having it be like our play man it would be fantastic and it's [TS]

00:49:21 ◼   ► great for Apple because they're never going to get into it never is a long [TS]

00:49:24 ◼   ► time but not gonna get into making appliance it's not gonna become a giant [TS]

00:49:26 ◼   ► manufacturing conglomerate like Samsung and not gonna lie since iOS the way that [TS]

00:49:30 ◼   ► new Android is easily able to put on any device but just projecting the interface [TS]

00:49:34 ◼   ► means they can still control it they in essence just take it over the customer [TS]

00:49:38 ◼   ► will have a great experience and they don't have to relinquish control that [TS]

00:49:41 ◼   ► they need for products [TS]

00:49:42 ◼   ► yeah it almost to me takes cameras back to where they were pre digital right [TS]

00:49:46 ◼   ► where you when you load it thirty five-millimeter film camera the only [TS]

00:49:50 ◼   ► things you the camera did was let you take pictures right you would like the [TS]

00:49:55 ◼   ► review finder and see and the camera would have things like a late so you [TS]

00:49:59 ◼   ► know in the latter years yeah obviously nearly as yet to set all that stuff me [TS]

00:50:02 ◼   ► only by the you know by the latter years at the tail end of the film world you [TS]

00:50:07 ◼   ► know it would do the exposure if you set things to auto it would you know said [TS]

00:50:12 ◼   ► the apertures set the exposure time and then but it was all just about letting [TS]

00:50:20 ◼   ► you take the next photo then you push the button in the photo be taken it [TS]

00:50:24 ◼   ► would be stored on the film and that was it right I would like a digital camera [TS]

00:50:29 ◼   ► that work like that [TS]

00:50:30 ◼   ► do whatever you can to help me get a perfect exposure and focus you know set [TS]

00:50:35 ◼   ► the focus distance and recommended a picture can be recommended exposure time [TS]

00:50:39 ◼   ► or let me it said any of those variables manually if I choose to and then when I [TS]

00:50:44 ◼   ► hit click it it just or the photo and end let me do everything else over a [TS]

00:50:51 ◼   ► wireless connection to my iPhone I would love that for a couple reasons one if [TS]

00:50:55 ◼   ► you don't have an iPhone you would just get whatever the clinic's car place [TS]

00:50:59 ◼   ► system is you know whatever the standard software is on the phone but if you do [TS]

00:51:02 ◼   ► have it you get a better experience now becomes the same reason you want to get [TS]

00:51:05 ◼   ► car play now you do stuff all works better if you happen to have an iPhone [TS]

00:51:08 ◼   ► yeah that would be great but I do totally think that you know the BBC 2014 [TS]

00:51:16 ◼   ► heralded that sort of future I think so too I think we also see for example [TS]

00:51:22 ◼   ► continuity is going to work on the watch because it's going to be things on the [TS]

00:51:25 ◼   ► watch the watch to me is to total convenience plates for all those [TS]

00:51:28 ◼   ► thousands of tiny interaction you have with your phone every day that are in [TS]

00:51:32 ◼   ► there I don't take a lot of time but are super important you still have to go to [TS]

00:51:35 ◼   ► your bag or purse or go to your pocket and I can sort of shift those to my [TS]

00:51:39 ◼   ► watch but if something ends up being more important than I thought it was [TS]

00:51:42 ◼   ► being able to send that right back to my phone and continued on my phone [TS]

00:51:46 ◼   ► think is great but was saying I still have to unlock the phone go find the app [TS]

00:51:50 ◼   ► go the same place where I was scrolling through a try to find it but with [TS]

00:51:54 ◼   ► continuity I'm I can be looking at something press a button that exact same [TS]

00:51:57 ◼   ► thing is just there waiting for me again I think that's going to be much much [TS]

00:52:00 ◼   ► more interesting when I watch him play yeah I do think a lot of these things [TS]

00:52:05 ◼   ► are sort of breaking it goes back to what I said earlier about Apple pay [TS]

00:52:09 ◼   ► where it's from a user's perspective it's outside the app centric world of [TS]

00:52:17 ◼   ► using the phone itself it's it's much more about the real physical world where [TS]

00:52:24 ◼   ► your phone is just within the Bluetooth and or WiFi you know wireless range of [TS]

00:52:30 ◼   ► whatever terminal you're dealing with whether the terminal is your watch [TS]

00:52:34 ◼   ► whether it's your dashboard in your car and you just tap on the watch and things [TS]

00:52:40 ◼   ► get started you know I have to wake up your phone you don't and you definitely [TS]

00:52:42 ◼   ► don't have to find any particular app like a Fuji app to get to get this to [TS]

00:52:49 ◼   ► work you just on your camera and hit a button on your camera and you know the [TS]

00:52:53 ◼   ► phone interface just wakes up and starts you know can read those photos that I [TS]

00:52:57 ◼   ► read on the phone the phone becomes like the star destroyer in the washington [TS]

00:53:00 ◼   ► times the shuttle craft museum between the objects [TS]

00:53:05 ◼   ► it's pretty good I like that what else from WWDC I guess yosemite we could have [TS]

00:53:14 ◼   ► you know and in the summer there wasn't really any news per se it was just you [TS]

00:53:19 ◼   ► know basis of iOS and not a bad way that is rolling 24 gonna talk 2014 in [TS]

00:53:26 ◼   ► hindsight you have to talk to so many yeah I did was get an article a macro [TS]

00:53:31 ◼   ► great beforehand [TS]

00:53:32 ◼   ► speculating what yosemite would end up looking like and I think he was really [TS]

00:53:37 ◼   ► really close its like Apple didn't just clone iOS Evans was a long running joke [TS]

00:53:41 ◼   ► they sort of took the cues from it [TS]

00:53:44 ◼   ► the translucency in and the other effects and they made something that was [TS]

00:53:47 ◼   ► very mad and they kept the shadows for example yeah our example when David were [TS]

00:53:52 ◼   ► noodling ideas for Vesper Mac before we saw yosemite and we thought well what if [TS]

00:53:59 ◼   ► they do totally just go on and Iowa 7 look and feel and we've been waiting we [TS]

00:54:04 ◼   ► could come up with was the iCloud web apps which are you know you use them [TS]

00:54:11 ◼   ► with a mouse pointer and you know I think typically I don't think they run [TS]

00:54:15 ◼   ► on an iPad so mean you're you're using it on a Mac and they have some things [TS]

00:54:21 ◼   ► like dialog boxes that you know you know how would you do it I was 7 dialog box [TS]

00:54:27 ◼   ► with the mouse pointer but overall boy we look at them when I hope that's not [TS]

00:54:33 ◼   ► it had to be enough because he did that back to the Mac event in the UD change [TS]

00:54:40 ◼   ► the names of the apps in the they brought over the same look and feel and [TS]

00:54:43 ◼   ► they really made an effort to get all the people who had iOS devices not meet [TS]

00:54:48 ◼   ► them at the same to make them comfortable to make an easy sort of halo [TS]

00:54:51 ◼   ► effect transition when you look at yosemite new look at continuity is just [TS]

00:54:55 ◼   ► about adding value again if you have an iPhone or iPad you'll have a much better [TS]

00:54:58 ◼   ► experience with a Mac yeah absolutely I do think two shows in part of it is you [TS]

00:55:06 ◼   ► know our perspective where we get to go to these press events and talk to some [TS]

00:55:10 ◼   ► of the people at Apple I Can Tho Product Marketing Group [TS]

00:55:13 ◼   ► and there's a palpable sentiment you could do some things that they did just [TS]

00:55:18 ◼   ► never come up to me nobody really spent a long time talking about we don't even [TS]

00:55:24 ◼   ► call anymore but like the iWorks apps I like Pages Numbers and Keynote they they [TS]

00:55:30 ◼   ► you know there's hasn't been a lot of enthusiasm about those apps in recent [TS]

00:55:34 ◼   ► years and my senators nunn I'm just saying that it's you know I I think it [TS]

00:55:40 ◼   ► shows in the real world and as you know in this current status and I think it [TS]

00:55:45 ◼   ► shows in the enthusiasm when you talk to people at Apple privately but whereas [TS]

00:55:48 ◼   ► like the Mac overall in Yosemite overall there were people there's people at [TS]

00:55:52 ◼   ► Apple who just still love the Mac as a whole it is not like the you know [TS]

00:55:58 ◼   ► forgotten first child you know brushed aside in favor of the beloved you know [TS]

00:56:06 ◼   ► iOS you know I wonder if that has anything to do with the Mac like the [TS]

00:56:11 ◼   ► Yosemite being very firmly in Frederick Keys or but things like I work in iTunes [TS]

00:56:15 ◼   ► all being projects that are run by in queues or secondary software development [TS]

00:56:20 ◼   ► system I do wonder about that and I don't know if it's because it's anyway [TS]

00:56:27 ◼   ► 22 / Getty cue but almost he's got so much on there how could it get any more [TS]

00:56:35 ◼   ► of his attention you know how much he's got on his plate and you don't have the [TS]

00:56:40 ◼   ► federal the one guy who's in charge of software engineering is in charge of [TS]

00:56:43 ◼   ► those bits of suffering Jan but as a whole I i you know this year I i've I [TS]

00:56:49 ◼   ► think that the people have spoken to an Apple were more excited about Yosemite [TS]

00:56:53 ◼   ► and what's new on the Mac then I O Si and you know a lot of it is hard to [TS]

00:56:56 ◼   ► separate because so much of what's new about both Iowa State in Yosemite is the [TS]

00:57:00 ◼   ► continuity stuff which ties them together and there is no one without the [TS]

00:57:05 ◼   ► other [TS]

00:57:05 ◼   ► that was one of the most impressive things to me because he famously iOS and [TS]

00:57:09 ◼   ► OS 10 used to be run separately and there was a big rework but not only that [TS]

00:57:13 ◼   ► it's it's it's filtered down so instead of having someone in charge of Yosemite [TS]

00:57:17 ◼   ► and someone in charge of iOS the person who was in charge of extensibility [TS]

00:57:21 ◼   ► weather at least the aging product manager program manager was in charge of [TS]

00:57:24 ◼   ► extensibility for iOS and OS 10 was in charge of continuity for iOS and iOS 10 [TS]

00:57:29 ◼   ► and even when it would have been easier to do them separately or do them in [TS]

00:57:33 ◼   ► different ways they made sure that they were done in the same way as the [TS]

00:57:35 ◼   ► developers had just one way to target them on both systems and that might be a [TS]

00:57:39 ◼   ► subtle change for think that's a really profound change based on how Apple used [TS]

00:57:42 ◼   ► to be run yeah and you know it's a recurring theme you know since he left [TS]

00:57:48 ◼   ► the company but you know with forestall and again i overall I'm a big fan of [TS]

00:57:53 ◼   ► forced on I think you know force Scott Forstall is a huge reason that I found [TS]

00:58:00 ◼   ► was a hit product [TS]

00:58:02 ◼   ► good as it was i think is a huge reason that the App Store exists and that it's [TS]

00:58:08 ◼   ► as popular as it is problems aside we can get into that because there's been a [TS]

00:58:11 ◼   ► lot of recent problems with the App Store but on the whole you know it's you [TS]

00:58:18 ◼   ► know success and you know at a time when in 2007 when the first iPhone came out [TS]

00:58:23 ◼   ► and there wasn't any third party software at all and there are questions [TS]

00:58:28 ◼   ► about whether the river would be an even when it was announced 12 house-to-house [TS]

00:58:32 ◼   ► stricter gonna keep this how much is it gonna be a handful of apps that Apple [TS]

00:58:36 ◼   ► that and how much is it going to be you know they can allow tens of thousands [TS]

00:58:40 ◼   ► hundreds of thousands of apps I think all of that is thanks to forestall or at [TS]

00:58:46 ◼   ► least by these partly thanks to forestall but on the other hand I don't [TS]

00:58:50 ◼   ► think continuity happens all in one fell swoop in 2014 and forestall is still [TS]

00:58:55 ◼   ► running iOS has his own fiefdom is the way he ran it was secretly even when it [TS]

00:59:02 ◼   ► wasn't knew you know even [TS]

00:59:04 ◼   ► you know you know 20th 2012 I guess when he got pushed out you know I think he [TS]

00:59:13 ◼   ► was a phenomenal partner for Steve Jobs when you hear stories about when he was [TS]

00:59:17 ◼   ► at Apple he said he knew which of the three studded leather textures [TS]

00:59:22 ◼   ► Steve would pick him he wasn't there the designers just kept saying no and no and [TS]

00:59:26 ◼   ► no over and over again and he was just so good at working with Steve Jobs but [TS]

00:59:30 ◼   ► then you know he faced an Apple without Steve Jobs and it's possible that he was [TS]

00:59:33 ◼   ► the best person in the world to birth the iPhone but not the best person to [TS]

00:59:37 ◼   ► get it through the awkward teenage years and will see that with the watch now [TS]

00:59:40 ◼   ► because Kevin Lynch runs watch software doubtless not in craig Venter eadie's or [TS]

00:59:43 ◼   ► but that's sort of what you have to do when you're creating something new you [TS]

00:59:47 ◼   ► have to give it that sort of Independence base to come alive and then [TS]

00:59:50 ◼   ► you integrate it back again overtime right but even with Lynch and you know [TS]

00:59:54 ◼   ► that's a good open question is do in terms of what to look for in 2015 you [TS]

00:59:59 ◼   ► know how good is their initial offer going to be and you know whether it's [TS]

01:00:05 ◼   ► very not you know how good the initial we get our first Apple watch 1.0 in [TS]

01:00:12 ◼   ► quote early 2015 we're gonna we're all going to form pretty firm opinions of [TS]

01:00:19 ◼   ► Kevin Lynch as an Apple product manager right off the bat but Lynch was hired [TS]

01:00:26 ◼   ► into an apple where you know he could be told [TS]

01:00:30 ◼   ► point-blank I'm sure was this is how we work now we collaborate you know and I [TS]

01:00:35 ◼   ► think that's why you see it you know that you know shoulders already wearing [TS]

01:00:37 ◼   ► an apple watch any Q's wearing an apple watch a predatory he is wearing an Apple [TS]

01:00:42 ◼   ► ID you know that they're not locked out of that in a way that I think a lot of [TS]

01:00:47 ◼   ► people were with the iPhone before it came out here in the other thing that [TS]

01:00:51 ◼   ► I've heard really good things about Kevin Lynch's work at Apple Inc et si [TS]

01:00:55 ◼   ► sounds like he's doing a great job but also while the watch stuff is separate [TS]

01:00:59 ◼   ► for example I don't know this for a fact that it's out it sounds to me like [TS]

01:01:02 ◼   ► messages is not be like if you're working on watch messages are not [TS]

01:01:05 ◼   ► allowed to talk to the guy working on iOS or Mac messages telling that's not [TS]

01:01:09 ◼   ► the case that the messages group [TS]

01:01:10 ◼   ► you spans across from that which is what you want because otherwise it's going to [TS]

01:01:13 ◼   ► create a broken experience yes I do that I think that's absolutely the case where [TS]

01:01:18 ◼   ► where he you know it might be separate from factories stuff but in a sense it's [TS]

01:01:23 ◼   ► not because its battery years entrusted with it is not part of it but that he's [TS]

01:01:27 ◼   ► already got enough on his plate and they needed this is such a big undertaking [TS]

01:01:30 ◼   ► that it needs its own point person in team but they're not I think the [TS]

01:01:34 ◼   ► differences maybe maybe the word is fiefdom you know that iOS was run by [TS]

01:01:39 ◼   ► Scott Forstall is his own fiefdom within the company and that's not the case with [TS]

01:01:44 ◼   ► the watch and I was talking about else about this last week but you you look at [TS]

01:01:48 ◼   ► the design cues of the watch you start to imagine it's not just a copy of iOS 7 [TS]

01:01:51 ◼   ► or copy of yosemite it is it is being given the room to be its own thing sort [TS]

01:01:56 ◼   ► of establishes an identity as well yeah you almost get the sense that it if [TS]

01:02:00 ◼   ► there's anything that holds up as an analogy it's almost like the watch OS is [TS]

01:02:05 ◼   ► to iOS with iOS was to Marcus [TS]

01:02:09 ◼   ► you know that yes we're not throwing everything out the kernel it might be [TS]

01:02:13 ◼   ► the exact same colonel there's there might be a UI kit that's doing driving [TS]

01:02:20 ◼   ► in runs from like the iPhone runs from right but that it's it's just about base [TS]

01:02:27 ◼   ► you know using the technology that makes sense to reuse but but stripping it down [TS]

01:02:32 ◼   ► to a level that appropriate for this new dramatically lesser form factor but the [TS]

01:02:40 ◼   ► strategic aspects of how the software runs couldn't be more different from the [TS]

01:02:48 ◼   ► original iPhone where the original iPhone only had this tangential [TS]

01:02:53 ◼   ► relationship with your Mac which was connect 30 pin connector and a USB cord [TS]

01:02:59 ◼   ► to the to and you know the sink and Wade and have you know I still think it's [TS]

01:03:08 ◼   ► almost seems prehistoric can't believe it's only seven years ago but that's the [TS]

01:03:11 ◼   ► only way you got calendar on your phone or back to your Mac if you created the [TS]

01:03:17 ◼   ► event on your phone that's the only way you could sync calendar events the only [TS]

01:03:20 ◼   ► way you could see [TS]

01:03:21 ◼   ► contacts it's crazy that you only had to do all that tethered but then once you [TS]

01:03:27 ◼   ► untethered your phone was a completely iPhone was a completely independent [TS]

01:03:32 ◼   ► device that had to do everything any kind of computations done on the CPU on [TS]

01:03:37 ◼   ► the phone all of the drawing was done on the GPU on the phone and the watch at [TS]

01:03:42 ◼   ► least for third-party software is largely just a projected screen where [TS]

01:03:47 ◼   ► it's doing the least work possible it's almost like the web app solution for the [TS]

01:03:53 ◼   ► original iPhone where it when you no longer connected to the Internet nothing [TS]

01:03:56 ◼   ► can update your phones no longer in vicinity nothing can update [TS]

01:03:59 ◼   ► absolutely let's take a break and come back and talk more yosemite but i wanna [TS]

01:04:07 ◼   ► thank our second sponsor and it's another longtime friend of the show our [TS]

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01:05:40 ◼   ► weeks ago in a chorus and you can't find it and you know you know what it is you [TS]

01:05:44 ◼   ► want to search for it well they've got it caused all of this stuff has [TS]

01:05:46 ◼   ► transcripts you can make playlists and even her stuff like certificate so I can [TS]

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01:05:56 ◼   ► which lynda.com courses you've completed they have mobile apps so you can learn [TS]

01:06:03 ◼   ► on the go with your iPhone iPad even Android and if you get a premium account [TS]

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01:06:15 ◼   ► and watch them offline premium plan members can also download project files [TS]

01:06:21 ◼   ► and practice along with the instructor [TS]

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01:06:41 ◼   ► everything you might be thinking what 25 bucks a month that actually not ship [TS]

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01:06:49 ◼   ► here's how confident lynda.com is in their service they have a special deal [TS]

01:06:54 ◼   ► just for listeners of the show go to lynda.com ly n da dot com slash the talk [TS]

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01:07:08 ◼   ► no credit card up front just go there [TS]

01:07:11 ◼   ► lynda.com / the talk-show dunno your come from the show and for seven days [TS]

01:07:16 ◼   ► you can watch everything they have unlimited data and and see for yourself [TS]

01:07:21 ◼   ► how good the stuff is and that's how confident they are the the end of that [TS]

01:07:25 ◼   ► period you're gonna jump at the chance to sign up for an account and stick with [TS]

01:07:29 ◼   ► them really really good stuff I've I just for several things it's really [TS]

01:07:33 ◼   ► really can't say enough just how high quality landed a constant ariel is so my [TS]

01:07:38 ◼   ► thanks to them and check them out at lynda.com / the talk show [TS]

01:07:44 ◼   ► you say how many machines they're running adverts don't I waited a year to [TS]

01:07:49 ◼   ► upgrade from mountain lion to Mavericks on my podcast machine and I think I [TS]

01:07:54 ◼   ► lasted a month before putting assembly on it I still have the they aired that I [TS]

01:08:01 ◼   ► used to record the shows I come according right now using my old MacBook [TS]

01:08:06 ◼   ► Air still runs the latest version of Mavericks and it's funny how it feels to [TS]

01:08:14 ◼   ► me like it two years old [TS]

01:08:15 ◼   ► yeah like I can't I was just thinking before we started recording it thinking [TS]

01:08:19 ◼   ► about you know how long I how how how to date a minor realized I'm really only [TS]

01:08:23 ◼   ► like still only like two months how to do but it looks ancient to my eyes just [TS]

01:08:29 ◼   ► a wallpaper when you see the Mavericks wallpaper it it feels like a bygone era [TS]

01:08:32 ◼   ► yeah I think so but does that to me it's the fonts you know and the heaviness of [TS]

01:08:38 ◼   ► the buttons it's it's it's a much heavier word our expansion that's partly [TS]

01:08:44 ◼   ► why I upgraded I just I I would look at it when I podcast and it would just look [TS]

01:08:48 ◼   ► wrong to me it was officials I think more than anything else that encourage [TS]

01:08:52 ◼   ► me to upgrade yeah I think I over the holiday break I'm gonna upgrade this [TS]

01:08:55 ◼   ► mission to adapt can't think of a good reason to keep on around anymore either [TS]

01:08:59 ◼   ► there's nothing you know it's really just had a laziness in a fact that I [TS]

01:09:04 ◼   ► don't use this machine for much anymore I just happened to be all set up with [TS]

01:09:09 ◼   ► the software used to record the shows and so it's sort of like it if it ain't [TS]

01:09:14 ◼   ► broke don't fix it [TS]

01:09:16 ◼   ► situation but it just staring at it looks ugly and I got the redness wife [TS]

01:09:22 ◼   ► Kay iMac after the event I just couldn't run on see it and the other shipped with [TS]

01:09:26 ◼   ► a ship with you and i was just all in [TS]

01:09:33 ◼   ► I have also grown to be completely [TS]

01:09:37 ◼   ► is quite so in love but completely accustomed to the system version of [TS]

01:09:43 ◼   ► Helvetica as their system it's it looks so good on a red they were arguing [TS]

01:09:49 ◼   ► whether you'd prefer to have something like San Francisco where the mythical [TS]

01:09:53 ◼   ► Apple songs if they ever shipped it but they did a really great job of putting [TS]

01:09:57 ◼   ► how's it going on on the Mac give any idea whether san Francisco is helpless [TS]

01:10:02 ◼   ► and I've heard that it isn't enough that's true or not having heard from a [TS]

01:10:05 ◼   ► lot of people but I heard an offhand comment that it wasn't I wouldn't be [TS]

01:10:09 ◼   ► surprised if it's not but I have no no idea like the little birdies at told me [TS]

01:10:13 ◼   ► about Apple sends a little birdie told me about San Francisco where I tell me [TS]

01:10:17 ◼   ► about it didn't know about it in advance but but that told me that internally [TS]

01:10:21 ◼   ► they were calling it in Vatika but nobody's told me whether they're one in [TS]

01:10:26 ◼   ► the same and I can't help but think that then it's hard to interpret because it's [TS]

01:10:30 ◼   ► almost like meeting smoke signals could just mean that this an optimized version [TS]

01:10:33 ◼   ► of Apple's for the washer that's why they're considered different but it [TS]

01:10:36 ◼   ► struck me that they were dif yeah the thing I found playing with the san [TS]

01:10:40 ◼   ► Francisco is that it really only looks good [TS]

01:10:43 ◼   ► very very small and from my hand on time you know months ago at the Apple watch [TS]

01:10:49 ◼   ► event I thought it looked fantastic up close like just really really look good [TS]

01:10:55 ◼   ► playing with it on my Mac now that we have the SDK it doesn't really look good [TS]

01:11:00 ◼   ► to me at the sizes that I use font on the Mac is not optimized right and I [TS]

01:11:05 ◼   ► tried the mentioned it a few years ago but I tried as I could get out then with [TS]

01:11:10 ◼   ► a hacked versions of San Francisco that had metadata stat that make it look like [TS]

01:11:16 ◼   ► they tell the system it's the system fun and if you put them in a guy I don't [TS]

01:11:20 ◼   ► recommend anybody try this because it's working with your system you're on your [TS]

01:11:24 ◼   ► own but more like what you do is you put these hackers and also its copyright [TS]

01:11:28 ◼   ► violation in a direct violation of the terms of the SDK download that denial I [TS]

01:11:35 ◼   ► did it all with the San Francisco fun and expressly not allowed to use it for [TS]

01:11:39 ◼   ► anything other than developing lockouts [TS]

01:11:41 ◼   ► but what you could do is go to find this project on github download these [TS]

01:11:46 ◼   ► versions of the funds which are different from Apple's version is there [TS]

01:11:49 ◼   ► some kind of metadata that said that tells the system hey this is the system [TS]

01:11:52 ◼   ► fun you put him in / library / library funds / library / funds and you can't [TS]

01:12:05 ◼   ► put him in your user fun fun not you know users your name [TS]

01:12:10 ◼   ► library fines as the system won't look there for system the system looks first [TS]

01:12:14 ◼   ► in / system library funds and that you know Helvetica system fun is still there [TS]

01:12:20 ◼   ► you're not replacing it not deleting it or not renaming and moving it but then [TS]

01:12:24 ◼   ► the system look and / library funds and find another system font Arial use that [TS]

01:12:28 ◼   ► one incident she just put these files their log out log back in and Yosemite [TS]

01:12:35 ◼   ► you know will draw as with the system fun it'll use it San Francisco so I [TS]

01:12:41 ◼   ► tried it to see what it was like and it's it just doesn't work I get it not [TS]

01:12:47 ◼   ► that it doesn't work like it's broken and it you know it's you know technical [TS]

01:12:51 ◼   ► failure just statically it's just kinda right which is interesting as I didn't [TS]

01:12:57 ◼   ► think I'd like of economic as much as I did but then after the Apple TV update [TS]

01:13:01 ◼   ► which came much after you let me see announcing Helvetica Apple TV that is [TS]

01:13:07 ◼   ► much more every time I see it I get a little reaction to it and it feels it [TS]

01:13:12 ◼   ► somehow crazy to me how Apple has made it a fight that is available to everyone [TS]

01:13:17 ◼   ► anywhere [TS]

01:13:18 ◼   ► feel like they own it yeah I did it just when they use it it's it's such an [TS]

01:13:23 ◼   ► established fun it's a classic need to feel some modern in the way they're [TS]

01:13:26 ◼   ► using it but I don't think I at San Francisco to me it's it's completely [TS]

01:13:32 ◼   ► designed I think for the watch and it's meant to be used to watch like sizes [TS]

01:13:36 ◼   ► which are physically very very small like the biggest you ever gonna see text [TS]

01:13:41 ◼   ► on your Apple watch is pretty small size it's it's what I've been constantly i [TS]

01:13:46 ◼   ► used some previous shows with the vibrancy and you know some people turned [TS]

01:13:50 ◼   ► it off it I've even gotten used to that used to seeing areas of red or black or [TS]

01:13:55 ◼   ► or things and it just i i don't buy the argument that it brings a desktop [TS]

01:13:59 ◼   ► through but it does sort of of make the whole system see more alive [TS]

01:14:02 ◼   ► yeah I'm but I was no doubt that like Syracuse's mentioned several times [TS]

01:14:06 ◼   ► there's no doubt that that's going to get toned down next year and the year [TS]

01:14:09 ◼   ► after you know that they start out with taking an idea to the maximum level and [TS]

01:14:16 ◼   ► then over the years dial it back to where it should be but there they you [TS]

01:14:19 ◼   ► know Apple is it as a company tend to err on the side of taking an idea too [TS]

01:14:25 ◼   ► far then take not taking it far enough and it's also their very first giant [TS]

01:14:29 ◼   ► company they have a lot of respect for the singular designer vision designed [TS]

01:14:33 ◼   ► just haven't had a lot of ideas in those ideas not all of them made it through [TS]

01:14:36 ◼   ► but a lot of them did in a lot of companies it would have fallen to [TS]

01:14:39 ◼   ► designed by committee very quickly so I think overall you somebody is been [TS]

01:14:47 ◼   ► pretty pretty strong success yeah I agree completely and for all the bugs [TS]

01:14:52 ◼   ► that I was a tad and you know it so many people I think I i think is somebody has [TS]

01:14:57 ◼   ► been pretty stable and and you know deserves applause right from the get-go [TS]

01:15:02 ◼   ► 44 being pretty trouble-free if you were an early adopter we had a couple wifi [TS]

01:15:08 ◼   ► patch and WiFi and Bluetooth seem to be something that just affects some [TS]

01:15:11 ◼   ► percentage of people every time there's some security things even today they [TS]

01:15:15 ◼   ► passed it was yesterday they're they're patching security now face whom he ever [TS]

01:15:19 ◼   ► done before it's it's really a new agent in the delivery of Mac software yet [TS]

01:15:24 ◼   ► today as we record recording on December 23rd [TS]

01:15:28 ◼   ► and I might have rolled out I think it rolled out last night time but within [TS]

01:15:32 ◼   ► the twenty-four hours it we're recording as as we speak there was a bug fix that [TS]

01:15:37 ◼   ► Apple rolled out there for the first time ever they pushed to at least one of [TS]

01:15:44 ◼   ► senator had enough Mavericks got the push but if you're running is somebody I [TS]

01:15:48 ◼   ► got the notification gonna log in this morning it too said a security update [TS]

01:15:51 ◼   ► was applied [TS]

01:15:53 ◼   ► yeah and that's it it's like you know and I you know it's a lot of pressure [TS]

01:15:58 ◼   ► for them because if they ever pushed one of those that did break things it it's [TS]

01:16:03 ◼   ► going to be you know quite a scandal [TS]

01:16:07 ◼   ► they're paying close attention to that stuff now but it's what we complain that [TS]

01:16:10 ◼   ► they weren't being fast enough security updates and western point they just you [TS]

01:16:13 ◼   ► pick up the pace yeah and I did you know that the thanks for that the applause [TS]

01:16:18 ◼   ► for that is never as loud as the criticism beforehand so now it doesn't [TS]

01:16:24 ◼   ► matter getting faster I can't help but think that with the Bluetooth and WiFi [TS]

01:16:28 ◼   ► that it must must just be that the matrix of how many different wi-fi [TS]

01:16:35 ◼   ► chipset there are in all the supported max that run yosemite multiplied by all [TS]

01:16:41 ◼   ► the various chipset in the wifi routers in the real world is just it's just a [TS]

01:16:49 ◼   ► testing nightmare [TS]

01:16:50 ◼   ► you know Thomas through most likely that it works at all because it just happens [TS]

01:16:56 ◼   ► over and over and over again I just run all Apple stuff and I've never had a [TS]

01:17:00 ◼   ► wife who Bluetooth problem but I imagine you'd like you say we have every single [TS]

01:17:03 ◼   ► vendor in there every single variant you gonna you gonna hit whatever bugs are in [TS]

01:17:06 ◼   ► both those tax fairly often [TS]

01:17:08 ◼   ► yeah I have Apple router downstairs and get the latest whatever extreme I don't [TS]

01:17:14 ◼   ► know what they call it anymore but the one that's tall and have for years and [TS]

01:17:19 ◼   ► I've never had been hit with those problems either because I'm surely you [TS]

01:17:22 ◼   ► know every single standard Apple wi-fi chipset in a Mac does get tested against [TS]

01:17:28 ◼   ► Apple's own routers [TS]

01:17:30 ◼   ► I think the first in line right [TS]

01:17:32 ◼   ► and I think that I'm max early I mean you see bugs without a with iOS and WiFi [TS]

01:17:39 ◼   ► too but I do think it seems to hit the Mac morning things because the Mac [TS]

01:17:42 ◼   ► hardware is not as unified as as hardware I think I player to the first [TS]

01:17:47 ◼   ► iPad we didn't see a bunch of people complaining about wi-fi it seems it [TS]

01:17:51 ◼   ► launched yeah I get the feeling that like supporting why fayed the driver [TS]

01:17:56 ◼   ► level is you know sort of like supporting IMAP you're writing a mail [TS]

01:18:00 ◼   ► client which it in every single IMAP server has like a different [TS]

01:18:06 ◼   ► interpretation of the IMAPS back at some level there's no way to just write a [TS]

01:18:11 ◼   ► generic IMAP client every IMAP client it gained any popularity because it hasn't [TS]

01:18:17 ◼   ► you know it's actually useful effectively as you know you know I'm [TS]

01:18:22 ◼   ► server by server list of exceptions and stuff like that which was the big [TS]

01:18:27 ◼   ► complaint about male and maverick's specially was Gmail's eccentric tees up [TS]

01:18:31 ◼   ► late word IMAP implementation in now at yosemite don't hear that very much [TS]

01:18:34 ◼   ► anymore either [TS]

01:18:35 ◼   ► now you don't think it's I think they've cleaned up pretty well where we at the [TS]

01:18:41 ◼   ► calendar year I think we're heading towards the iPhone 66 + event yeah which [TS]

01:18:47 ◼   ► was also the debut of the wider bigger and bigger and then small and Apple pay [TS]

01:18:55 ◼   ► ya I in the demo area they had the iPhones laid out the head the iPads [TS]

01:19:00 ◼   ► Apple watch laid out and then they had a whole area where you could go and see a [TS]

01:19:04 ◼   ► paper within the app and a simulated check out station and I do think that's [TS]

01:19:12 ◼   ► a good example of how how difficult this you know and broad broke strokes how [TS]

01:19:19 ◼   ► difficult apple and you know anybody else in the industry but how it's not a [TS]

01:19:24 ◼   ► month to month year-to-year gain its decade-long game because even with Apple [TS]

01:19:30 ◼   ► pay you know it's intertwined with the iPhones 6 because it's the iPhones 66 + [TS]

01:19:36 ◼   ► the only phones at work without pay at least it retail terminals [TS]

01:19:42 ◼   ► and you know you had to have touched I D first so that was the year that goes [TS]

01:19:46 ◼   ► back a year ago to the iPhone 5 [TS]

01:19:49 ◼   ► you had to have it and it had to work really well so that starts a year ago [TS]

01:19:55 ◼   ► now this year you've got the two new phones that have NFC built-in and the [TS]

01:20:01 ◼   ► rollout in the retail stores of the terminals you know that accepted but [TS]

01:20:09 ◼   ► you're still talking about service that only works two months and for people [TS]

01:20:13 ◼   ► who've bought a brand new top of the line iPhone within the last two months [TS]

01:20:17 ◼   ► right like the real the real Apple play is 23 years ago when eighty-five percent [TS]

01:20:23 ◼   ► of active iPhone users are using something I from six are doing it it [TS]

01:20:28 ◼   ► shows the patients that Apple has been something that shows how for example NFC [TS]

01:20:33 ◼   ► lot of their competitors was just a chipset they would just throw it in [TS]

01:20:36 ◼   ► there they really care you did with it [TS]

01:20:38 ◼   ► different manufacturers would do different things where Apple there's no [TS]

01:20:40 ◼   ► such thing as a chipset it's a feature set and the experiment with NFC a [TS]

01:20:44 ◼   ► prototype of the NFC for years they just never ship that they didn't have a [TS]

01:20:47 ◼   ► feature set that needed it [TS]

01:20:49 ◼   ► not the curiosity and might be a benefit but actually needed it as a core [TS]

01:20:53 ◼   ► technology in the phone and when they did they put in a CNN they shipped it [TS]

01:20:56 ◼   ► and it took until iPhone 6 for that to happen but like you said they had to [TS]

01:21:00 ◼   ► have passbook they had to have such idea that have all these things in place and [TS]

01:21:04 ◼   ► then when it made sense as a product to get shipped yeah I i've heard about NFC [TS]

01:21:08 ◼   ► for iPhone I think as far back as 2009 which was the year that the 3G S came [TS]

01:21:14 ◼   ► out and that when that was heard that we would have it wouldn't been right before [TS]

01:21:21 ◼   ► I would have been like seven or eight months before that it was a maybe for [TS]

01:21:26 ◼   ► the next iPhone clearly you know obviously did not happen and I think I [TS]

01:21:32 ◼   ► think ultimately you know why not and then again it was a recurring thing like [TS]

01:21:35 ◼   ► 2009 maybe 2010 definitely maybe Apple is very very interested in NYC [TS]

01:21:41 ◼   ► so that would've been the iPhone four you know it wasn't there and I think it [TS]

01:21:45 ◼   ► was always you know is that there was no story behind it right there's no [TS]

01:21:50 ◼   ► whatever our house is actually gonna be useful to people in the real world they [TS]

01:21:57 ◼   ► would put politics almost any anything that you can find a blog post about that [TS]

01:22:00 ◼   ► makes even the slightest logical sense Apple will put a taped it like when they [TS]

01:22:04 ◼   ► say max make no sense for multitouch is not because they're just daydreaming or [TS]

01:22:08 ◼   ► saying if the sake of saying it is because they built it they spent a lot [TS]

01:22:11 ◼   ► of time trying it decided it was an experience they want to ship and its in [TS]

01:22:15 ◼   ► one day maybe it will be in with NFC it was in later stage prototypes for [TS]

01:22:18 ◼   ► different phones and they're trying things in there like you said no story [TS]

01:22:21 ◼   ► so it didn't ship and then as soon as they had a really compelling story which [TS]

01:22:24 ◼   ► was out that's never fun we have no so tying it in you know the iPhone 6 [TS]

01:22:30 ◼   ► announcement with this week's news there's another rumor that came out of [TS]

01:22:35 ◼   ► Asia some analysts that that Apple is considering a for a new four-inch iPhone [TS]

01:22:43 ◼   ► for next year to see that [TS]

01:22:46 ◼   ► MacRumors had it I think the name the guy came up with it was totally stupid [TS]

01:22:51 ◼   ► he called it the iPhone's success many [TS]

01:22:56 ◼   ► a 6-2 I think the name would be the clearly a be the iPhone succeed right I [TS]

01:23:03 ◼   ► think it almost certainly would be the iPhone 6 see and if not see then there [TS]

01:23:07 ◼   ► may be kinda be success minus success and success plus use them to try that [TS]

01:23:14 ◼   ► math knowledge into the ground and they'd actually spell it out like I [TS]

01:23:21 ◼   ► think again I'm I'm almost positive but I think it's very likely that Apple's [TS]

01:23:25 ◼   ► prototyping four-inch iPhone because they put a type tons of different sizes [TS]

01:23:29 ◼   ► was interesting to me as I heard you say that on a previous show it might have [TS]

01:23:31 ◼   ► been two episodes ago i three episodes ago and I was curious to know what [TS]

01:23:35 ◼   ► Android people thought of that caused their phones I mean they're their [TS]

01:23:38 ◼   ► version of the HTC One many was I think snow five inches or something and I [TS]

01:23:42 ◼   ► asked me away their demand for four inch Android phones I heard cricket at No [TS]

01:23:47 ◼   ► four point seven is the smallest we never lied to me that doesn't mean Apple [TS]

01:23:52 ◼   ► should make one that means is probably a segment of the market that is totally [TS]

01:23:55 ◼   ► underserved by the volume vendors and that there is opportunity for people who [TS]

01:23:59 ◼   ► are distinguished or or have very specific taste and and would enjoy that [TS]

01:24:03 ◼   ► size I think the mags and this isn't based on this guy's reporting this is [TS]

01:24:08 ◼   ► just my I close my eyes and think about the way Apple thinks and the way Apple [TS]

01:24:12 ◼   ► has acted over the last seven years and I think it's probably true but I also [TS]

01:24:17 ◼   ► think they're calling it the six see whether they call it that are not tell [TS]

01:24:20 ◼   ► you exactly what it's going to be as I think it's going to be an A eight you [TS]

01:24:26 ◼   ► know this year's a aid and a camera like this year's camera it's gonna be [TS]

01:24:35 ◼   ► effectively and iPhone sex shrunk to four inches whereas the iPhone 6 access [TS]

01:24:40 ◼   ► and success plus if they call them that will get a 90 get a better camera and [TS]

01:24:47 ◼   ► you know whatever the 2015 technical improvements are so that you'll be able [TS]

01:24:52 ◼   ► to buy a four-inch iPhone next year and you'll have touched I D and you'll have [TS]

01:24:59 ◼   ► a poor pay and you'll have any aid you have a camera like the one we have today [TS]

01:25:03 ◼   ► but if you want the top of the line if you want the newest the latest and [TS]

01:25:07 ◼   ► greatest camera if you want the latest and greatest system-on-a-chip you're [TS]

01:25:12 ◼   ► still going to have to go four point seven or or 5.5 it makes a lot of sense [TS]

01:25:17 ◼   ► the same reasons that cause the iPhone 5 CCAP was always called the cheap iPhone [TS]

01:25:22 ◼   ► and Apple never makes cheap products but they wanted to make a popular iPhone I [TS]

01:25:25 ◼   ► wanted something that was sit on the shelves not like a blockbuster movie but [TS]

01:25:29 ◼   ► like a TV show that people could buy any time [TS]

01:25:31 ◼   ► but it also let them shut that down to the bottom line much faster they would [TS]

01:25:34 ◼   ► have to leave an iPhone 5 there and the same logic makes sense to the iPhone 6 [TS]

01:25:39 ◼   ► seed to build a move that down the product line faster and make out became [TS]

01:25:43 ◼   ► more accessible to more people and have it in more parts of their product lineup [TS]

01:25:46 ◼   ► yeah and I think the other thing that they don't want is that third pricing [TS]

01:25:51 ◼   ► tier that starts it because that's the other thing if you do want a new foreign [TS]

01:25:55 ◼   ► phone next year I do you know if I'm right that it's going to be the 2014 [TS]

01:26:00 ◼   ► tech technical stuff you know they cameras at the upside will be there [TS]

01:26:04 ◼   ► you'll save money cuz I think it'll start at $99 on a contract and you know [TS]

01:26:08 ◼   ► it at all contractor will be $100 less than the success of four point seven at [TS]

01:26:15 ◼   ► the 199 market orange just based on human behavior has to be cheaper [TS]

01:26:20 ◼   ► yeah the thing that I think they wanted to get away from is having that $99 tier [TS]

01:26:25 ◼   ► and i speaking in the subsidized terms but the $99 here look virtually [TS]

01:26:31 ◼   ► identical to the 199th ear right that's what the six or the five see did is they [TS]

01:26:39 ◼   ► you know it had exactly the same tech specs almost to a tee as the iPhone 5 [TS]

01:26:46 ◼   ► but it looked different and some people you know obviously some people thought [TS]

01:26:50 ◼   ► it looked better I know people who bought it because they wanted a colorful [TS]

01:26:53 ◼   ► fun but it's still even if that's the case then you know good for you you save [TS]

01:26:57 ◼   ► two hundred bucks but I don't think Apple liked it we're up until the five [TS]

01:27:02 ◼   ► she was introduced the the $99 option look i'd or nearly identical you know [TS]

01:27:08 ◼   ► they're obviously some certain tells that you could tell that i phone 4 from [TS]

01:27:12 ◼   ► for us you know the antenna banter it certainly different slightly different [TS]

01:27:16 ◼   ► points and earlier that when they first started keeping the year old phone [TS]

01:27:22 ◼   ► around the 3G and 3G s you could tell them apart because I the word iPhone on [TS]

01:27:26 ◼   ► the back was written shiny letters instead of flat letters show the other [TS]

01:27:31 ◼   ► night as part of this team of having the new iPhone right now I told you think so [TS]

01:27:36 ◼   ► you know and it's an Apple wants to enable that that's why I think that [TS]

01:27:41 ◼   ► you know I don't know if I don't know if an iPhone 6 see would be plastic like [TS]

01:27:47 ◼   ► the five see I wouldn't be surprised if its metal and rounded you know with [TS]

01:27:53 ◼   ► rounded corners like the success in six-plus but just the size of it would [TS]

01:27:57 ◼   ► tell you that it's you know the lesser model yeah it was funny with the iPhone [TS]

01:28:01 ◼   ► 5 even though Apple rebuilt it from the atoms on up it was boring the minute [TS]

01:28:05 ◼   ► they made it in cold you know people first made fun of it and then everyone [TS]

01:28:07 ◼   ► complained they can get one it's still hard to get and I funds yeah they're [TS]

01:28:19 ◼   ► still I didn't know that I was listening to ATP in Siracusa talking about it its [TS]

01:28:25 ◼   ► supply still hasn't caught up with demand [TS]

01:28:28 ◼   ► Milton's been trying to get them for weeks and I think it finally call in [TS]

01:28:31 ◼   ► favors try to get them shipped there is because people who leave Apple have no [TS]

01:28:38 ◼   ► idea how to get a hundred people get their phones just they've never had to [TS]

01:28:41 ◼   ► deal with carriers or with retail stores and it sounds like some of them you know [TS]

01:28:45 ◼   ► as much as 11 and equipped to deal with the horrors of retail shopping let me [TS]

01:28:54 ◼   ► see if I get a six and space grey getting some fries and [TS]

01:29:04 ◼   ► I want looks like I can get I can get 228 gigs is available three to five [TS]

01:29:12 ◼   ► business days [TS]

01:29:13 ◼   ► the six plus is harder than a second but they're starting to fall into a more [TS]

01:29:18 ◼   ► about which is create mean as much as people complain about about the iPhone [TS]

01:29:22 ◼   ► you still can't get them there is their complete the supply constrained from [TS]

01:29:25 ◼   ► months after launch [TS]

01:29:27 ◼   ► yeah just crazy and I think that you know but I still think that's pretty [TS]

01:29:33 ◼   ► interesting that they're at a point where they still don't catch up [TS]

01:29:36 ◼   ► supply demand until after the holiday and year after year to its not a [TS]

01:29:42 ◼   ► decision saying they're making more and more money off the iPhone what's left I [TS]

01:29:47 ◼   ► guess we have the last event of the year which would be the iPad air to Yes and [TS]

01:29:53 ◼   ► No seventy mile in the rain iMac right now I magnin it really sticks out to me [TS]

01:29:59 ◼   ► I style [TS]

01:29:59 ◼   ► I style [TS]

01:30:00 ◼   ► of the iPad air too I still think I think it's an amazing device but it's [TS]

01:30:03 ◼   ► it's a refinement of the iPad air whereas the right now [TS]

01:30:09 ◼   ► five came back is to me like a new a new we are the two things that are similar [TS]

01:30:14 ◼   ► to me about those devices are that with the iPad here to Apple started making [TS]

01:30:17 ◼   ► their own GPUs in like an Antec first thought it was a six core imagination [TS]

01:30:23 ◼   ► chips they later realized that it wasn't a court one which was totally [TS]

01:30:27 ◼   ► theoretical until Apple made it it wasn't just a design they actually took [TS]

01:30:31 ◼   ► the architecture built their own custom GPO and even doing CPUs for a couple of [TS]

01:30:35 ◼   ► generations of God swift and they had cyclone cyclone to but now they're doing [TS]

01:30:40 ◼   ► the entire chip almost disease in house at Apple and then you look at the iMac [TS]

01:30:45 ◼   ► and they made the timing controller right that they made fight a possible in [TS]

01:30:49 ◼   ► a computer when intel has not yet shipped sky lake or or Thunderbolt three [TS]

01:30:53 ◼   ► or anything so they are there again they're making more and more of the [TS]

01:30:57 ◼   ► internals of their machines [TS]

01:30:58 ◼   ► yeah and that's interesting to me that they've done it for the iMac because [TS]

01:31:02 ◼   ► they've they've they've had this economy of scale with iOS devices because even [TS]

01:31:08 ◼   ► as they've expanded the lineups and they've gone out to iPhone sizes and you [TS]

01:31:13 ◼   ► know there's two iPad sizes and there are cellular and on cellular versions of [TS]

01:31:19 ◼   ► the iPads but for the most part it still at in terms of what actually knew this [TS]

01:31:23 ◼   ► year it's a very limited number of SK use right and and they share a lot of [TS]

01:31:30 ◼   ► stuff you know that the iPhone 6 in six-plus are really very very there's a [TS]

01:31:35 ◼   ► slight difference in the camera with six-plus camera has optical image [TS]

01:31:39 ◼   ► stabilization so that's a different part but it's the same a CPU and its dunno [TS]

01:31:45 ◼   ► just the stuff that has to be different it's different you know different [TS]

01:31:48 ◼   ► display [TS]

01:31:49 ◼   ► because it's different sizes different pixels but that they've had this great [TS]

01:31:57 ◼   ► economy of scale which lets them do these things like you're saying like [TS]

01:32:00 ◼   ► build their own systems on a chip and not share it with the rest of the you [TS]

01:32:05 ◼   ► know how these things that are available to anybody else in industry it's [TS]

01:32:08 ◼   ► interesting to me that they've done it with the iMac to which is clearly lower [TS]

01:32:12 ◼   ► volume I mean without question i mean i think all IMAX together are just a drop [TS]

01:32:17 ◼   ► in the bucket volume wise compared to iPad or any iPhone or iPad model but the [TS]

01:32:23 ◼   ► retina one in particular [TS]

01:32:25 ◼   ► existing only at the top of the product [TS]

01:32:30 ◼   ► what he called the product yeah the pyramid right it's only the best option [TS]

01:32:35 ◼   ► the good and better ones are still none rendered because the retina display you [TS]

01:32:41 ◼   ► know it's it's this weird combination where it's in one sense it's remarkably [TS]

01:32:46 ◼   ► inexpensive because famously like dell has a five k displayed [TS]

01:32:50 ◼   ► 25 K display they came out of the month or so ago but it's it requires to [TS]

01:32:54 ◼   ► display port connections but it costs as much it costs as much or more as the [TS]

01:32:59 ◼   ► whole imma yes right so she'll come out of the five k display we're just the [TS]

01:33:03 ◼   ► display and forget about whether you need to know how you're going to [TS]

01:33:05 ◼   ► actually run it and that you need to display ports and all that are you gonna [TS]

01:33:08 ◼   ► get graphics cards how you gonna get to you how's everything at work just forget [TS]

01:33:11 ◼   ► about it just the display itself costs as much as the whole iMac which includes [TS]

01:33:16 ◼   ► a pretty killer computer and the crazy thing is Apple if you ask me 50 ten [TS]

01:33:22 ◼   ► years ago you apples not a chip that they're not an Intel the night at MCA [TS]

01:33:25 ◼   ► said on any one of these companies in they got the 64 bit first and now [TS]

01:33:29 ◼   ► they're they're making chips are just pushing the industry forward and they're [TS]

01:33:33 ◼   ► not a peripheral maker but they're doing with the original ipsi makin' now with [TS]

01:33:36 ◼   ► the fight k iMac they're making displays that is pushing the industry forward and [TS]

01:33:41 ◼   ► the the iPad here too is so overpowered that you could arguably say you know [TS]

01:33:45 ◼   ► guys relax top but instead of that out just sayin run get as far ahead as fast [TS]

01:33:49 ◼   ► as you can and just keep going to push the state of this technology because it [TS]

01:33:53 ◼   ► will filter down and we will figure out a way to make all the stuff super super [TS]

01:33:56 ◼   ► important to do things that nobody else can do [TS]

01:33:59 ◼   ► yeah and that's turning the [TS]

01:34:02 ◼   ► industries model on its head where from the outset from the very beginning of [TS]

01:34:08 ◼   ► personal computing through recently the model was that it's this commodity [TS]

01:34:15 ◼   ► market where you buy CPUs from Intel graphics cards from and video or whoever [TS]

01:34:23 ◼   ► else Radeon I guess you know but there be graphics company's there'd be memory [TS]

01:34:29 ◼   ► makers you know there'd be hard drive makers and you just put all the you know [TS]

01:34:35 ◼   ► if you wanted to make computer you pick and choose get this salad bar right I [TS]

01:34:40 ◼   ► guess yes totally like a salad bar but everybody else could get them to and you [TS]

01:34:44 ◼   ► could make deals in depending on your volume ensure you know Dell and HP as [TS]

01:34:49 ◼   ► higher volume vendors good to have some sort of leveraging priority versus you [TS]

01:34:54 ◼   ► know ask the smaller by market share [TS]

01:34:57 ◼   ► PC maker you know but it was that what you were possible what was possible to [TS]

01:35:04 ◼   ► do though was limited by these specialists so if you wanted to drive of [TS]

01:35:10 ◼   ► 5 k display you were limited unless you can get somebody that you know the less [TS]

01:35:17 ◼   ► the state of the art in the graphics industry was a graphics card that could [TS]

01:35:21 ◼   ► push that many pixels and a connector that could carry them whereas Apple has [TS]

01:35:29 ◼   ► started turning things like that on its head and it doesn't matter if the [TS]

01:35:32 ◼   ► industry can't do it yet the state of the art industry they just made their [TS]

01:35:36 ◼   ► own and made it work and it's not available to anybody else that's like to [TS]

01:35:43 ◼   ► do things that other people can't do we'll go back to your only apple pie [TS]

01:35:47 ◼   ► piece from WTC [TS]

01:35:49 ◼   ► yeah I think it's you know probably the best piece I wrote this year I think [TS]

01:35:53 ◼   ► it's the only one that really do or at least the one that has the most [TS]

01:35:56 ◼   ► dangerous even lo these many months later I think it's it's if anything I [TS]

01:36:00 ◼   ► underplayed yeah i think is true and I think when we like next year we already [TS]

01:36:04 ◼   ► mentioned maybe there's a bigger iPod but maybe there's software and services [TS]

01:36:07 ◼   ► that go along with that in having two gigs and having an Arctic or GPU makes a [TS]

01:36:12 ◼   ► lot more sense you next year that makes this year but it allows people who buy [TS]

01:36:16 ◼   ► the brand new iPad here this year to not feel left behind when the newer devices [TS]

01:36:20 ◼   ► are newer software ships I and i still can I keep thinking about 64 bit for [TS]

01:36:25 ◼   ► mobile and you know nobody else has it I mean there's some chips that are passed [TS]

01:36:29 ◼   ► capable of it a friend right but it certainly is far from mainstream the [TS]

01:36:33 ◼   ► Nexus 9 I think ship with it just because they decided they had to have [TS]

01:36:36 ◼   ► they couldn't wait any longer to get 64 bit of the door but it's not in Tucson [TS]

01:36:41 ◼   ► army Intel right at the nexus and i know i think is X 84 I think I think it's [TS]

01:36:49 ◼   ► called combat a double child I don't know either way though it certainly [TS]

01:36:52 ◼   ► isn't like a mainstream thing but to me it's it's it's 64 bit came out of people [TS]

01:36:56 ◼   ► complain all this north four gigabytes of memory Apple's just wasting it but it [TS]

01:36:59 ◼   ► turns out that the arm VA instruction set was so much better and the security [TS]

01:37:03 ◼   ► that they could use enabled all the touch I D stuff there was just so many [TS]

01:37:06 ◼   ► other things about building that chipset that 64 bit was almost a bonus for them [TS]

01:37:11 ◼   ► the same way three quarters on the iPhone 6 is almost a bonus in eight [TS]

01:37:14 ◼   ► quarters on the eye on the iPad here to there doing it because they can is no [TS]

01:37:18 ◼   ► reason not to so why should we do it right it just goes hand in hand with the [TS]

01:37:22 ◼   ► new instruction set which is really whether performance went come from not [TS]

01:37:25 ◼   ► the Matt not any sort of magical going from 32 to 64 on any hypothetical [TS]

01:37:30 ◼   ► platform magically make things better [TS]

01:37:33 ◼   ► it wasn't like that it was a very very practical you no harm there are new ARM [TS]

01:37:38 ◼   ► instruction set is way better it gets rid of all sorts of legacy craft [TS]

01:37:43 ◼   ► you know that dates back to the early days of armed when it was powering [TS]

01:37:47 ◼   ► things like the new Palm Pilot and stuff like that is just so many benefits right [TS]

01:37:54 ◼   ► and everything that the computer engineers have learned since then about [TS]

01:37:58 ◼   ► how to make efficient you know instruction set for computers and you [TS]

01:38:03 ◼   ► know and what what is it that a modern compiler wants to see in an instruction [TS]

01:38:09 ◼   ► set to to generate efficient code and it was you know rewritten from scratch with [TS]

01:38:14 ◼   ► all this craft gone and all sorts of new stuff to help modern compilers you know [TS]

01:38:20 ◼   ► in there and here we are over here later instead Apple still the only mainstream [TS]

01:38:25 ◼   ► you know device that has and we have swift and we have medals when you put [TS]

01:38:29 ◼   ► those technologies all together eventually the performs a good way [TS]

01:38:33 ◼   ► beyond which is the hardware delivers yeah and I think that those two things [TS]

01:38:37 ◼   ► you know Swift is obviously knew for 2014 medal is new for 2014 and I think [TS]

01:38:47 ◼   ► they get to the heart of what what what is Apple going to be like as a big [TS]

01:38:52 ◼   ► company with a with big weapons to swing around and you know obviously and I [TS]

01:38:59 ◼   ► guess said that the watch the the canary in the coal fine I'm looking for is [TS]

01:39:03 ◼   ► hubris you know and obviously when a company gets bigger it tries to do more [TS]

01:39:06 ◼   ► on its own I mean Microsoft famously you know it does everything on its own you [TS]

01:39:12 ◼   ► know their own you know they're the only company that he's back to enter just [TS]

01:39:16 ◼   ► little details like that they use backslashes and said the slashes between [TS]

01:39:19 ◼   ► directory paths to you know having had their own you know developer tool chain [TS]

01:39:27 ◼   ► and their own programming language you know [TS]

01:39:30 ◼   ► you know but they did more than that I feel like when Microsoft was at its [TS]

01:39:34 ◼   ► height in a nineties you know is the fact that they expanded into things like [TS]

01:39:40 ◼   ► co-ownership of slate.com the founding of MSNBC you know they wanted on a cable [TS]

01:39:47 ◼   ► news network right why would Microsoft want to get involved in cable news you [TS]

01:39:53 ◼   ► know but I feel like Apple as they try to do more and more on her own [TS]

01:39:57 ◼   ► it's only in the name of enabling features that would be better for the [TS]

01:40:02 ◼   ► products they're already making greatly enterprise they decide to create an [TS]

01:40:06 ◼   ► enterprise company or by another bus company partnered with IBM to let them [TS]

01:40:09 ◼   ► do what they did well right now that's a great it's a great example of that they [TS]

01:40:15 ◼   ► didn't create this new enterprise division within Apple which is outside [TS]

01:40:19 ◼   ► their expertise and then and risks losing their focus you know if Tim Cook [TS]

01:40:24 ◼   ► wants us to know wants to make a big bat and and do this he doesn't have to spend [TS]

01:40:29 ◼   ► anywhere near as much attention on it as you know has he wouldn't this world [TS]

01:40:33 ◼   ► where they're willing to say you know what we just want our devices to be used [TS]

01:40:37 ◼   ► in the enterprise will let IBM handle how to make the sales and how to write [TS]

01:40:42 ◼   ► these you know these absurd amount for the market is a perfect example a much [TS]

01:40:47 ◼   ► better than buying a city or something that is going on the imaginary people [TS]

01:40:50 ◼   ► always went up to my right and swift you know is an example where they're not [TS]

01:40:54 ◼   ► they didn't create a new programming language to change computer science it's [TS]

01:40:59 ◼   ► not you know if anything that the critiques from people who are like [TS]

01:41:03 ◼   ► programming language critics is that it's sort of a boring language there's [TS]

01:41:07 ◼   ► nothing outlandish about it there's nothing novel about it it's just nice [TS]

01:41:15 ◼   ► simple language link in an Internet not that there aren't clever things under [TS]

01:41:19 ◼   ► the hood and like the fact that [TS]

01:41:21 ◼   ► you know most of the languages designed it is defined in the runtime not in the [TS]

01:41:28 ◼   ► language itself the language itself is super super minimal there's something [TS]

01:41:31 ◼   ► you know artistic about that but effectively it's just what kind of [TS]

01:41:35 ◼   ► programming language would you write would you want to enable this sort of [TS]

01:41:39 ◼   ► software that Apple wants to run that's it it's just a very very practical [TS]

01:41:45 ◼   ► language you know and what you get when you have a language that's led by the [TS]

01:41:52 ◼   ► compiler guy Chris ladder for a company that lets the compiler Kylie language [TS]

01:41:57 ◼   ► right but it's sort of the opposite of the sort of hoity-toity academic [TS]

01:42:02 ◼   ► language is that you know with the new programming languages that I remember [TS]

01:42:05 ◼   ► when I was young and college in the nineties where it was all led it was you [TS]

01:42:10 ◼   ► know the the practical utility them was completely extracted it was all [TS]

01:42:14 ◼   ► philosophical in terms of what was driving the decisions behind its a [TS]

01:42:19 ◼   ► language designed to be used by Apple and and sooner rather than later [TS]

01:42:23 ◼   ► yes very much so very much designed you know as Syracuse's pointed out an ATP [TS]

01:42:30 ◼   ► it's we've already one thing we've got there is not going to budget we've [TS]

01:42:34 ◼   ► already got these frameworks the cocoa frameworks and interior gonna start with [TS]

01:42:39 ◼   ► all new frameworks maybe they come up with a new language but it's got these [TS]

01:42:43 ◼   ► frameworks that are you know have these you know that are already designed and [TS]

01:42:47 ◼   ► already have these these design patterns what type of new language would be used [TS]

01:42:52 ◼   ► that would best leverage them and that's one of the things that I really like [TS]

01:42:55 ◼   ► about the way that Apple is running now they're not they don't have to restart [TS]

01:42:59 ◼   ► everything again they can do something like a Dell OEM and an ad swift and do [TS]

01:43:03 ◼   ► these things that take them further without having to destroy or stop [TS]

01:43:07 ◼   ► repeated artificial break between what they had before it's like they're [TS]

01:43:10 ◼   ► swapping the parts behind the scenes if not paying attention he may not even see [TS]

01:43:13 ◼   ► it but it is a tremendous benefit overtime and metal likewise you know [TS]

01:43:18 ◼   ► it's it's it's the only as a sort of thing you can only do when you have a [TS]

01:43:24 ◼   ► big user base Microsoft famously is done that with the [TS]

01:43:28 ◼   ► direct tax you know where my case you know it's you know sustained to this day [TS]

01:43:32 ◼   ► the their leadership and PC gaming you know if that probably no area of [TS]

01:43:37 ◼   ► computing where they're stronger than your PC gaming and they're able to say [TS]

01:43:42 ◼   ► here's you know here's the graphics language you're going to use and that's [TS]

01:43:46 ◼   ► it and they can do that because they've got the footprint Apple couldn't do that [TS]

01:43:52 ◼   ► all you know ten years ago with the Mac I mean it's still not on the Mac but [TS]

01:43:57 ◼   ► they couldn't and I don't think they could have it would have really taken [TS]

01:43:59 ◼   ► off in 2008 or 2009 they really needed that massive hundreds of millions of [TS]

01:44:05 ◼   ► users base and this you know this [TS]

01:44:10 ◼   ► defacto position is like the leading handheld gaming market and now it's not [TS]

01:44:15 ◼   ► like they're forcing it down developers throat there you know you don't have to [TS]

01:44:20 ◼   ► use it it's not like they're doing baby said like oh next year if you don't use [TS]

01:44:24 ◼   ► if your game isn't using swift it won't be in the App Store it's something [TS]

01:44:28 ◼   ► developers want to use though because it's it gives them better performance [TS]

01:44:34 ◼   ► and less than hit you know a huge number of their users and it was something that [TS]

01:44:38 ◼   ► they could announce at WWDC while they were announcing that the 405 biggest [TS]

01:44:42 ◼   ► game engines in the world we're all supporting it so for most developers [TS]

01:44:45 ◼   ► they couldn't get it for free cause the engine that they're already using is [TS]

01:44:48 ◼   ► just now getting the benefits of all of that right now and it's definitely a [TS]

01:44:55 ◼   ► I guess that it's in in broad strokes it's the sort of thing Apple can only do [TS]

01:44:58 ◼   ► now that they're big and the market leader in that wouldn't it just wasn't [TS]

01:45:04 ◼   ► possible in the old days when they were the little guy on the sides when the [TS]

01:45:09 ◼   ► Adobe and Microsoft could say no when I can support your [TS]

01:45:12 ◼   ► you're a city yeah that's it you know perfect example right although the [TS]

01:45:17 ◼   ► rhapsody thing was a little bit more it's funny because they were a little [TS]

01:45:21 ◼   ► bit more adamant back then we're in her initial proposal with adamant [TS]

01:45:25 ◼   ► with Rhapsody was your going to rewrite your absent cocoa or else you have to [TS]

01:45:29 ◼   ► run in this little little ghetto environment whereas you know even with [TS]

01:45:37 ◼   ► swift like I said they're not saying you have two games left even though they [TS]

01:45:41 ◼   ► could really I mean I think they could get away with it but you know they're [TS]

01:45:46 ◼   ► not because I feel like there's a humility to them i mean absolutely you [TS]

01:45:53 ◼   ► get people like you know Brent Simmons now you gotta play around in blog about [TS]

01:45:56 ◼   ► their experiences within the benefits everybody has a built-in they don't u [TS]

01:45:59 ◼   ► bettas way Google does but the way they're releasing it gets a lot of [TS]

01:46:02 ◼   ► people a lot of time to weigh in beyond the five hundred people at Apple menu [TS]

01:46:06 ◼   ► about it [TS]

01:46:07 ◼   ► let me take a break here thank our third and final sponsor of the show and it's [TS]

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01:47:03 ◼   ► a similar domain name that you do want less than five minutes with however you [TS]

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01:47:15 ◼   ► search for keywords and they'll show you the best options if you've ever [TS]

01:47:19 ◼   ► registered a domain name anywhere else and I'm guessing that the number of [TS]

01:47:23 ◼   ► listeners of the show who own just one domain names probably minimal I mean I [TS]

01:47:27 ◼   ► think most of the people like me or have a problem and have too many domain names [TS]

01:47:31 ◼   ► most of them in use but if you have registered a domain name anywhere else [TS]

01:47:35 ◼   ► you know that most of the other registries out there make it a really [TS]

01:47:40 ◼   ► unpleasant experience they make it complicated just by what you really need [TS]

01:47:45 ◼   ► to try to upsell you with stuff you don't need on your way to the shopping [TS]

01:47:48 ◼   ► cart to double check that they haven't already inserted something that you [TS]

01:47:52 ◼   ► don't want in there and they make you pay extra to upgrade true things that [TS]

01:47:56 ◼   ► should be included like who is privacy and you have to pay extra to have to get [TS]

01:48:01 ◼   ► your who is [TS]

01:48:02 ◼   ► record made private it's just part of the service they offer because who [TS]

01:48:06 ◼   ► wouldn't wanna made private I remember years ago used to be here who is [TS]

01:48:13 ◼   ► registry had to have your home phone number in it as an active working phone [TS]

01:48:16 ◼   ► number and then telemarketers could just go through whois Records and get a list [TS]

01:48:21 ◼   ► of working phone numbers you don't want that you want privacy [TS]

01:48:27 ◼   ► just gives it here for free here is the most amazing thing is I say this every [TS]

01:48:31 ◼   ► time that is part of the show they have what they call part of their technical [TS]

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01:48:37 ◼   ► Valley transfer service so if you've already got domains and some other [TS]

01:48:41 ◼   ► register if you're willing to give however your login information tier to [TS]

01:48:47 ◼   ► your registry kind of the other register they will just move your domains over [TS]

01:48:52 ◼   ► from your old registrar to your new one at however and take care of all the [TS]

01:48:58 ◼   ► stuff that needs to be changed the DNS and all that stuff [TS]

01:49:01 ◼   ► this is all there there Valley transfer people do their experts in moving [TS]

01:49:05 ◼   ► demeans you like me probably are not an expert in moving domains and when you do [TS]

01:49:11 ◼   ► it you make a mistake with DNS you can ruin your day you could knock your [TS]

01:49:14 ◼   ► website offline for the day before when you fix it propagates to everywhere they [TS]

01:49:20 ◼   ► cut the bad stuff just amazing [TS]

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01:50:09 ◼   ► save money and annual your email me and I'll say I can't believe I didn't move [TS]

01:50:13 ◼   ► my stuff over 200 before thanks to her drinking a good got slightly only when [TS]

01:50:18 ◼   ► I'm out with you and I that's the time when I get the ribbon in the sky ch [TS]

01:50:23 ◼   ► have had any Scott slightly remember like a Christmas applicants yeah that's [TS]

01:50:32 ◼   ► it I think they would ask for 2014 interview I think there are two things [TS]

01:50:36 ◼   ► that we could catch on quickly one is the Tim Cook beyond is running an apple [TS]

01:50:41 ◼   ► but the the movies made towards the inclusivity and towards equal [TS]

01:50:44 ◼   ► opportunity I can think of that I think that's it [TS]

01:50:50 ◼   ► absolutely baby gear for that and that his essay I think was just absolutely [TS]

01:50:55 ◼   ► pitch perfect just his own version of you know thoughts on and but it was so [TS]

01:51:00 ◼   ► much more personal yeah I think even if he hadn't written out and come out [TS]

01:51:06 ◼   ► himself as gay this year I think it would still be worth talking about the [TS]

01:51:11 ◼   ► inclusivity and etc that he's land and that Apple has pushed this year its [TS]

01:51:18 ◼   ► traffic and it reminds me of the story they heard [TS]

01:51:21 ◼   ► Scott Forstall whether he really wanted to make out with a more inclusive [TS]

01:51:24 ◼   ► company and he believed that in order to hire morning with whatever city you had [TS]

01:51:30 ◼   ► to have more diversity in the hiring process so when he would get they had [TS]

01:51:33 ◼   ► terrific female engineers Kimberly famously but terrific female engineers [TS]

01:51:37 ◼   ► on the Safari team for example and they would they would not only send them on [TS]

01:51:40 ◼   ► their resumes but they would send them out to be on the job hunt seat to the to [TS]

01:51:44 ◼   ► the colleges because they knew that they would come back with a different [TS]

01:51:47 ◼   ► perspective [TS]

01:51:48 ◼   ► and we we haven't seen tremendous spread that effectively huge swing in the [TS]

01:51:53 ◼   ► amount of women or minorities in jobs in Silicon Valley but we have seen [TS]

01:51:57 ◼   ► improvements and I think with Apple's report as disappointing as a result [TS]

01:52:01 ◼   ► might be too many people the exposure that it gets in the willingness of [TS]

01:52:04 ◼   ► people to want to make it better I think we're huge this year [TS]

01:52:07 ◼   ► yeah and I think it's again another one of those things where I think you can [TS]

01:52:11 ◼   ► really just take Tim Cook at his word and it's no euphemism it's not just you [TS]

01:52:18 ◼   ► know trying to say what people want to hear I think he means it where it a he [TS]

01:52:22 ◼   ► thinks it's just right it is the right thing to do but be that that that fierce [TS]

01:52:27 ◼   ► competitor in him [TS]

01:52:28 ◼   ► you can tell when he says it that there's there's obviously so much [TS]

01:52:32 ◼   ► untapped talent outside the white male engineer you know whites and Asians [TS]

01:52:40 ◼   ► everybody else women people of color men and women it's the talent is out there [TS]

01:52:48 ◼   ► and Apple is starved for talent and they want it you know so there's in addition [TS]

01:52:54 ◼   ► to the the the Justice ankle you know that it's the way it should be that [TS]

01:53:00 ◼   ► people don't feel welcome in the industry but there's also just a purely [TS]

01:53:04 ◼   ► competitive aspect to it in its it was there with Tim Cochran here at the [TS]

01:53:10 ◼   ► shareholders meeting in the guys stood up and said why you waste basically said [TS]

01:53:13 ◼   ► why are you wasting my money on environmentalism and accessibility and [TS]

01:53:17 ◼   ► Tim Cook said you know that this stuff matters and if you don't think it [TS]

01:53:19 ◼   ► matters just get the hell out of stock right it was a guy brought up are alive [TS]

01:53:24 ◼   ► and you know and it's fascinating that Cook God is angry as he did and said [TS]

01:53:31 ◼   ► everything we do is in about the bloody our ROI and it's funny that he said [TS]

01:53:36 ◼   ► bloody cuz she said you know clearly he's not British he's the coolant leak [TS]

01:53:40 ◼   ► we'd expect that from Steve Jobs Steve Jobs bombastic but Tim Cook always [TS]

01:53:43 ◼   ► looked like he would just sit there with laser beams in his eyes and that for him [TS]

01:53:46 ◼   ► is hugely emotional right it wouldn't be surprising if Tim Cook Steve Jobs had [TS]

01:53:52 ◼   ► gotten angry [TS]

01:53:53 ◼   ► Cheryl whereas Tim Cook is the guide think no matter what any crackpot [TS]

01:53:57 ◼   ► shareholder would say he's not going to get angry but he did that clearly [TS]

01:54:01 ◼   ► angered him and I again like when I think the financial times and named him [TS]

01:54:05 ◼   ► their CEO of the year there was somebody so far but the one that I linked to I [TS]

01:54:11 ◼   ► remember that they led there there here's why [TS]

01:54:14 ◼   ► with that anecdote and I think in hindsight it was the most telling [TS]

01:54:17 ◼   ► anecdote of the year [TS]

01:54:19 ◼   ► you know in terms of Tim Cook being unscripted yes you know I think in terms [TS]

01:54:24 ◼   ► of what was scripted and what was planned his you know his coming out as a [TS]

01:54:29 ◼   ► business week was probably head but that moment at the shareholders meeting I [TS]

01:54:33 ◼   ► think was the most telling impromptu yeah and you know it really made me [TS]

01:54:38 ◼   ► think it's strange to say that made me think a lot more because it is hard to [TS]

01:54:42 ◼   ► tell he is so controlled in public and so on message and so on point any such [TS]

01:54:46 ◼   ► he's so gifted as a thinker and someone who seems controls logistics and all [TS]

01:54:50 ◼   ► these things to see his emotional response it added a whole new dimension [TS]

01:54:54 ◼   ► to him as much as a CEO person yeah I think absolutely and you know and i [TS]

01:55:01 ◼   ► think thats its also a to me a sign of the long-term thinking that Apple you [TS]

01:55:09 ◼   ► know under jobs in OH constantly you know consistently since the since the in [TS]

01:55:13 ◼   ► the post next reunification era you know that they've been a long term company [TS]

01:55:18 ◼   ► that's looking at building a company that's going to be here for fifty or a [TS]

01:55:22 ◼   ► hundred years you know that's going to outlive everybody who's at the company [TS]

01:55:26 ◼   ► today and there's really do think that that's what they're looking at that [TS]

01:55:30 ◼   ► they're trying to build an institution that's going to still be here when Tim [TS]

01:55:34 ◼   ► Cook and Phil Schiller and Angela Ahrendts are all long retired and you [TS]

01:55:39 ◼   ► know frankly in the grave and how do you do that what you don't do it by sweating [TS]

01:55:45 ◼   ► the ROI on every single thing you do and it's you know it is going to that [TS]

01:55:53 ◼   ► and I think it's probably won't burn them up is it's not like Apple you know [TS]

01:55:57 ◼   ► has dipped into low profit and they're still spending money I think it was [TS]

01:56:02 ◼   ► particularly with the the the clean energy for the data centers and spending [TS]

01:56:08 ◼   ► money on day in a worrying about things like their environmental impact on [TS]

01:56:12 ◼   ► global warming or climate change for everyone carbon footprint yeah it [TS]

01:56:18 ◼   ► definitely struck a chord with in it it was a good court to instruct and you [TS]

01:56:23 ◼   ► know the whole you know social equality angle is as clearly I don't think steve [TS]

01:56:31 ◼   ► Jobs was against it but it's you know Apple is clearly as a company is clearly [TS]

01:56:37 ◼   ► more outspoken about it now than they were under what job seem to believe that [TS]

01:56:40 ◼   ► all that stuff was deeply personal charity charitable donations and support [TS]

01:56:43 ◼   ► for causes was something that he believed that Apple paying that people [TS]

01:56:46 ◼   ► could let people spend their own money on but it wasn't at a corporate level [TS]

01:56:48 ◼   ► where Tim Cook you know he do you took a poll on the Gay Pride Parade he's put [TS]

01:56:53 ◼   ► Apple behind equal employment legislation he's really believe that the [TS]

01:56:57 ◼   ► power and and wealth of Apple can be used for more than just generating more [TS]

01:57:00 ◼   ► power and wealth no absolute and what was your second thing I said I was gonna [TS]

01:57:07 ◼   ► talk about the apt to myself if you like it's a bit of a downer 1000 wrong order [TS]

01:57:12 ◼   ► he said that was ok right with [TS]

01:57:23 ◼   ► well today view widgets that people in short it was like Apple introduced these [TS]

01:57:31 ◼   ► today's view widgets and WBC and then you know I think they might have even [TS]

01:57:36 ◼   ► literally said we can't wait to see what you guys do with them and then they saw [TS]

01:57:41 ◼   ► what people were doing with them and rejected a whole bunch of the most [TS]

01:57:45 ◼   ► clever versions of them who was it was it was James Thompson AP calc yeah that [TS]

01:57:55 ◼   ► was simultaneously being promoted in the App Store with a banner for great new [TS]

01:58:03 ◼   ► uses of today view widgets because the image he added a calculator so you [TS]

01:58:07 ◼   ► without even opening the app right that today view if you put the P calc why [TS]

01:58:11 ◼   ► didn't you could just do your calculation right there was being [TS]

01:58:14 ◼   ► promoted as a great new widget at the same time that like the review team had [TS]

01:58:20 ◼   ► contacted him and said you know what that outside the bounds of what we [TS]

01:58:22 ◼   ► intended to enable so you're gonna have to submit a new bill that takes it up [TS]

01:58:26 ◼   ► and it it sounds from the outside it looks absolutely insane and I think it's [TS]

01:58:30 ◼   ► worth explaining not to excuse it but sort of to explain it so extensibility [TS]

01:58:34 ◼   ► is this huge new feature and everyone is trying to ship iOS developers trying to [TS]

01:58:38 ◼   ► get their apps approved in App Review is so it's the worst time of the year to [TS]

01:58:41 ◼   ► work in a preview and they bring in as many people as they can and they try to [TS]

01:58:44 ◼   ► get as many apps as possible on to the store and as soon as an app is approved [TS]

01:58:48 ◼   ► and this is all wonderful shelters or that is that moves to any Q's work with [TS]

01:58:52 ◼   ► have a bit at oriole and they need to program the entire app store promotion [TS]

01:58:56 ◼   ► for all that stuff and all they see is approved they have no idea what might be [TS]

01:58:59 ◼   ► going on behind the scenes flies approved its fine for editorial and then [TS]

01:59:03 ◼   ► when things sort of slow down again [TS]

01:59:05 ◼   ► people who are higher up in App Store of you who have a lot of ideas about what [TS]

01:59:08 ◼   ► they believe in these sincerely believe that certain things about experience and [TS]

01:59:12 ◼   ► whether a button will confuse an average user or whether someone is spending time [TS]

01:59:16 ◼   ► in Notification Center and they're not supposed to it supposed to be a quick [TS]

01:59:19 ◼   ► onto it and they care alot about these things and I'll flag it and then it'll [TS]

01:59:23 ◼   ► get removed and it won't make any sense and developers will appeal and I'll go [TS]

01:59:27 ◼   ► to a higher level and it might end up on the executive review committees desk and [TS]

01:59:30 ◼   ► they might say and its fine stop worrying about it [TS]

01:59:33 ◼   ► and put it I think extensibility was so new that it created a disconnect between [TS]

01:59:37 ◼   ► what was technically possible and what people who'd been in a preview [TS]

01:59:41 ◼   ► slightly higher level for many years top should be the experience on the system [TS]

01:59:46 ◼   ► yeah I think that's a very good way to put it and I think maybe the transmit it [TS]

01:59:54 ◼   ► was transmitted right yeah that had the sharing two storied services like [TS]

02:00:00 ◼   ► box.net Dropbox and I i Cloud Drive you know completely within the didn't didn't [TS]

02:00:13 ◼   ► use any non private or public API's all public API is the shearing sheep itself [TS]

02:00:19 ◼   ► was moved to everyone sent to send to they don't have any control over its [TS]

02:00:28 ◼   ► part of that hole in her application communication that enables so many of [TS]

02:00:36 ◼   ► these continuity features one sheet account line item veto certain services [TS]

02:00:40 ◼   ► right because the system is drying it which is why Apple is opening up [TS]

02:00:45 ◼   ► seemingly opening up and letting you do these things you couldn't do before and [TS]

02:00:51 ◼   ► then they were told you can you can't do this for iCloud drive you can't send [TS]

02:00:55 ◼   ► anything you you can't send anything that wasn't created in europe it your [TS]

02:00:59 ◼   ► own apt I Club Drive which meant like you said because they don't have line [TS]

02:01:03 ◼   ► item veto on the services that are listed that you had to take out the [TS]

02:01:07 ◼   ► whole thing and now the app couldn't send to anybody including Dropbox or box [TS]

02:01:12 ◼   ► or anybody who Apple doesn't care about [TS]

02:01:14 ◼   ► whereas it almost seemed like it was exactly why they added that sent to in [TS]

02:01:18 ◼   ► the first place so that you could do things like that again when you look at [TS]

02:01:23 ◼   ► it from certain perspectives and I'm not supporting productive thing I can [TS]

02:01:27 ◼   ► understand is that they didn't want the line item veto because they think that [TS]

02:01:30 ◼   ► they can be disputes within companies that would cause one company to sort of [TS]

02:01:33 ◼   ► remove a competitor or removal service and that's not to the benefit of the [TS]

02:01:37 ◼   ► user but the original model on Mac it's the same day was Apple made a calculator [TS]

02:01:41 ◼   ► widget for OS 10 they didn't make one for iOS for a variety of reasons but I [TS]

02:01:45 ◼   ► thought it wasn't the right experience they deliberately didn't make one then [TS]

02:01:49 ◼   ► you know James Thompson is a phenomenal developer did make one for iCloud drive [TS]

02:01:53 ◼   ► on the Mac you could put any arbitrary file there but on iOS it was sort of [TS]

02:01:56 ◼   ► understood you could only put files that you created or edited because it that [TS]

02:02:00 ◼   ► meant the user knew that they were in your app and was working on them and [TS]

02:02:03 ◼   ► they would understand it was in that space but then something like transit [TS]

02:02:06 ◼   ► comes along which is the you know quote-unquote Steve Jobs unforeseen [TS]

02:02:09 ◼   ► thing and it's taken to a level where they can say this isn't what we intended [TS]

02:02:13 ◼   ► for it to do but it's not taken to the level of thinking well is that a good [TS]

02:02:16 ◼   ► thing anyway they should we let it in anyway so it gets rejected then it gets [TS]

02:02:20 ◼   ► appealed and it gets overturned and it makes Apple look horrible in the press [TS]

02:02:24 ◼   ► it stresses out the developers and it affects the features that customers [TS]