The Talk Show

114: ‘All of Us Assholes in Journalism’, With Guest Serenity Caldwell


  have at least three episodes in a row where skype has totally crapped out at [TS]

  some point so that sounds like scape all rights overrides this will start the [TS]

  shop so serenity Caldwell first time on the show [TS]

  welcome thank you I'm excited to be here busy times yes yes [TS]

  flying all over the place looking at fancy technology going to I was looking [TS]

  at my schedule and I'm like I'm going to be in a different country and/or state [TS]

  for the next like five weekends in a row half of my job and have her like roller [TS]

  derby randomness like it's too much too much traveling I don't even have an [TS]

  apple watching keep track of it yet it's bad when you start like when you have [TS]

  stretches like that and you start to get to know like certainty si ya yup I'm [TS]

  here again remember my name but you know me and they're just like exactly it's [TS]

  like okay well it's like with Boston I fly virgin pretty much anywhere and it's [TS]

  like there's only there's just one tiny little security terminal for Boston's [TS]

  virgin area like we have our own private security terminal which is really [TS]

  awesome because it's like i right quick in-and-out no problems but it also means [TS]

  that yeah there are like three TSA people total so so yeah it's like maybe [TS]

  not by name basis but you get pretty familiar [TS]

  airports are so weird we have like [TS]

  aid terminals ABCDE in a few in Philly but there's also like I think it's like [TS]

  a wand or something in between like A&B there's like this little tiny thing and [TS]

  it's like certain USAir flight go out there and when you go up it is there [TS]

  it's like that it's like literally like the security thing is like three TSA [TS]

  people and the funny thing is is that they still divided between TSA pre and [TS]

  not briefed and there is it there's only three people there that makes no [TS]

  difference but yet somehow they put the they put the lines and people need their [TS]

  status to have the Virgin there's no there's the silver and gold elevate line [TS]

  which I think I've used maybe once in my life because the line is too long but [TS]

  otherwise yeah it's like two people it's negligible so you out in california last [TS]

  week I wanna watch song and pony show like that show what's coming up [TS]

  alright so I got Toronto this weekend for roller derby tournament then Ireland [TS]

  going over to which is going to be fun it's my first time in Dublin and just an [TS]

  ireland and general other than like flying through I'm psyched for that then [TS]

  certainly crying here because I know can we can be like Skype you and have you [TS]

  still do your dinner where we're drivin oh yeah yeah that's something that's a [TS]

  bummer but yes as that and then I think I have a 11 soul weekend where I'm in [TS]

  Massachusetts and then I'm out in california for the Yosemite conference [TS]

  and also to see my parents and then potentially going to organ for another [TS]

  roller derby thing so it's like oh wait it's Berg then then yosemite then a lot [TS]

  of stuff but I knew somebody is for the Google com yeah yeah I'm really looking [TS]

  forward to that day was pitching in a while back and I'm like this sounds [TS]

  amazing and it's like why or why not do it [TS]

  a conference about technology in Yosemite like that if if Apple is going [TS]

  to go to the trouble of naming its OS updates after fancy California locations [TS]

  why not hold a conference there it's gorgeous makes me cry to cause that was [TS]

  also with also something I wanted to go to something I was planning to go to and [TS]

  also within the still can't fly and wreckage on an Amtrak blogging adventure [TS]

  I looked into that I looked into that and Amtrak across the country is clearly [TS]

  better to just drive it's a long experience my buddy rich Stevens who [TS]

  does like a webcomic he's to do that I think the last two years that he went to [TS]

  San Diego comic-con he did that from Western Mass and he really liked it [TS]

  because he's like it's basically you know I don't have to go anywhere and its [TS]

  wi-fi the entire time and I don't have to worry about driving and I don't have [TS]

  to worry about like staying in motels cause I just have this like random bed [TS]

  and then I get to go eat in big cities where they have like four hour layovers [TS]

  so it but I but I feel like you kind of have to you need to be in a certain [TS]

  mindset to be like yeah I mean I'm gonna basically live on a plane or train for [TS]

  nine days and be surrounded by other people I think the way to go is the way [TS]

  john madden used to travel around the country remember this is John Madden [TS]

  football announcer had a terrible fear of flying or just hate it just hated [TS]

  hated fly and so he had a big bus he just had a bus and had a lot of money [TS]

  could use the tops of course so he just had like crew and they just he just [TS]

  drove his bus everywhere you know like maybe this Sunday's game is in New York [TS]

  next Sunday's in Dallas and the next ones in San Francisco they do you know [TS]

  after the game is just get the bus driver there man I'm sure it was a [TS]

  pimped out busted exactly right [TS]

  yeah hot tub in the back and like to see that's that sounds kind of amazing but I [TS]

  feel like you need it you need a certain about a lifestyle and money for you know [TS]

  $10,000 Apple watches right I short-term investment for a 60 but now that would [TS]

  be like a good feature that maybe you could look into that I get temporary [TS]

  like Rockstar tour exactly bus John Gruber around the country but you could [TS]

  you could you repeat reappear on Kickstarter this get me to yosemite [TS]

  no you don't want to go on a boat boats are scary you know it's funny because we [TS]

  looked into it I forgot to mention this on the show before but we at least [TS]

  looked into you know seem to predict as I mean I've got my kids and I want to be [TS]

  away for weeks but it even then it was hard because will is too close to winter [TS]

  so like there aren't any any real cross cross Atlantic wages there are only they [TS]

  only go to great britain it's funny because when you're flying if you're [TS]

  flying to Ireland it's like if your itinerary is like Boston to London [TS]

  what's the big one in London Heathrow and then Heathrow to Dublin you don't [TS]

  think twice about it you know you know that you did good chance you're not [TS]

  going to get a direct flight you don't think twice about the fact but if you [TS]

  can't get on a plane the fact that Ireland and England are not the same [TS]

  island it makes all the difference in it would've been terrible terrible but it's [TS]

  like like like a Caribbean cruise and it's a you lay out on the deck and it's [TS]

  great you take you know like the Queen Elizabeth to England in late March you [TS]

  don't know you had in your cabin and you pray that you don't have a nice perks so [TS]

  now it's probably will get you like a roving eye patch robots that just kinda [TS]

  glad around and have like pop into the rooms just float float your Twitter [TS]

  avatar that it's like a iPad on [TS]

  little that's good or contact like a safe way to segue yeah yeah I know [TS]

  there's an official name for it actually it's funny one of my former macworld [TS]

  co-workers Roman loyal reviewed one of these things for Macworld and I feel [TS]

  it's something like two months after he reviewed it he liked accidentally ended [TS]

  up on the Colbert show because they used car clip of like the crazy iPad segue [TS]

  robot so now he's forever like he's infamously known as Lake The Colbert [TS]

  iPad robot guy like you recognize that cracks me up so let's revisit last week [TS]

  as I feel like everybody's still it's funny I think now a week later people [TS]

  are more upset about the MacBook part of the announcement then watch yeah I feel [TS]

  like you know I was kind of expecting a lot of hoopla over the ten thousand to [TS]

  $17,000 gold watch and instead it's everybody throwing their hands up in the [TS]

  upper and one port on a Macbook how could you and I'm like do you remember [TS]

  in 2008 when when they pulled a computer out of a manila envelope and it only had [TS]

  two USB ports and had no food no cd drive and everybody you know like I feel [TS]

  like this is the exact same argument just for five years later [TS]

  yeah I remember that event I can remember it was WWDC or macworld maybe [TS]

  it was macworld because I remember I wasn't working in the tech industry at [TS]

  the time but I seem to remember pictures of like the MacBook Air is hanging on [TS]

  strings yeah yeah I remember before the keynote the banners said there's [TS]

  something in the air and for some reason it's like the rumors the 48 hours you [TS]

  know there's like that that like once certain signs start going up at Yerba [TS]

  Buena or in this case it was nice County West [TS]

  then the rumors reached a fever pitch because people start trying to read into [TS]

  what it is that Apple is shown whereas anybody with any common sense would know [TS]

  that whatever they're showing you that's not covered up is is not going to give [TS]

  it away I know and if anything they're outright teasing you because they know [TS]

  you're gonna try and criminology [TS]

  to death right and I remember that the rumored as I remember this is usually [TS]

  the years together to me but I remember this very distinctly was that the rumor [TS]

  du jour was that there was the name of apples in the house / killer I remember [TS]

  that and that it would be cold air was gonna be an every member saying I don't [TS]

  think so because if it was they wouldn't put the name of another banner and be I [TS]

  really think they mean it that they did they'd it's not just fighting but did [TS]

  they don't they don't want a proprietary binary blob thing on the web like they [TS]

  really mean that they think html5 is the way forward [TS]

  I really think this is wrong and then people were upset when they ended up [TS]

  being a notebook paper like what happened to the flash propeller and it [TS]

  was like they never said they were going to do a flash killer know you you would [TS]

  get up from thin air [TS]

  surprised as I was promised to flash killer who were promised Nothing play [TS]

  with your shiny new MacBook Air [TS]

  yeah but the parallels to today to that device the first MacBook Air I did [TS]

  almost exact it other than the fact that they didn't pull it out of a minimal [TS]

  envelope it's pretty much the exact same scenario oh absolutely I mean it's you [TS]

  have something that was like the 2000 MacBook Air I was working at an Apple [TS]

  store at the time and I mean it was underpowered too expensive and not [TS]

  really designed for not really designed for the general public at that point and [TS]

  everybody just kind of pooh-poohed it were like this you know this computer is [TS]

  ridiculous how do they expect us to use it it's thin and that's cool but it's [TS]

  impractical blah blah blah blah blah and now you know couple years later the [TS]

  entire laptop line is based off of the [TS]

  innovations and the creations that originated from that 2008 MacBook Air [TS]

  here's where my memory gets fuzzy I know that the base model still had a spinning [TS]

  hard drive [TS]

  yes this was there an SSD option I believe there was an SSD option but it [TS]

  was expensive like 64 mega are 64 gigs yeah maybe one hundred and twenty I [TS]

  can't remember now I'm like I sold I think four of these in the in the lake [TS]

  two years I was working at the store and Gretchen I wasn't on the floor a whole [TS]

  lot selling things like I was taught classes most of the time but even so [TS]

  like the only time you got to get a macbook air out from like the back of [TS]

  house storage was when like somebody in a fancy suit came into his third laptop [TS]

  for travel but he was definitely a high-end business demands like I'm [TS]

  sitting on a plane for a long period of time and i want to work on like a super [TS]

  late computer sort of thing was expensive years it is Jackie Chang had [TS]

  an article on it for ours back in February 2008 I'm copying this URL right [TS]

  now the famous last words on the show is I say it's gonna be in the show not [TS]

  forget to put in China but I've got it might be beatified right now it cost [TS]

  1300 acts and it was 64 oh my god so the high-end air in early 2008 was alright [TS]

  so the regular one MacBook Air with a hard drive one point six gigahertz Intel [TS]

  Core 2 Duo both the money at two gigs of ram the other being hurt just had an 80 [TS]

  gig hard drive an 80 gig for it for 220 rpm hard drive and then the 64 gigabyte [TS]

  solid state drive was an extra 30 so in other words the cost of the entire new [TS]

  MacBook exactly the same price for an entirely new MacBook cost to upgrade to [TS]

  the SSD so I guess it was a $3,100 [TS]

  I wanna say it was seventeen or eighteen hundred dollars I'm trying to put Dallas [TS]

  up somewhere [TS]

  course I'm looking at an old Mac overview of course we don't have the [TS]

  price anywhere along with these people that's it from now on I'm just making [TS]

  articles that have prices [TS]

  know it's a but it was pretty yes $17.99 was the base configuration so is $3100 [TS]

  to get an SSD and truth be told you really weren't getting the MacBook Air [TS]

  experience without an SST now and it's clear they came out and the reason they [TS]

  had the one with the hard drive was because I says these were so insanely [TS]

  expensive 2008 2008 that they really did not want at the base model be $3,100 [TS]

  it's just the optics would just be bad but that really was the one to get to to [TS]

  get the experience like that is clearly where they were going and you know I [TS]

  think it was within a year they dropped the hard drives oh yeah it was when I [TS]

  remember the 2010 MacBook Airs and I was the first MacBook Air I own when they [TS]

  came out with the 11 inch and the 13 inch and all of a sudden not only were [TS]

  the MacBook Airs affordable but they were in super tiny you know court [TS]

  PowerBook duo style builds and I was like alright I can I can't deal with two [TS]

  USB ports if it you know it becomes an 11 inch size sure I remember those will [TS]

  Shipley I think he had the first air I think you need but he had the SSD one [TS]

  and he was doing in a software development which sounds crazy because [TS]

  like you said it was overall and grand scheme of things and underpowered device [TS]

  but I remember him right and it wasn't the first gentleman he had a very early [TS]

  in the very early days when they were relatively expensive relatively slow in [TS]

  terms of CPU performance and he raved about it because the SSD was so great [TS]

  when you're compiling some code you're touching lots and lot hundreds of little [TS]

  files very quickly and that's where an SSD blows a spinning hard drive away is [TS]

  touching lots of lots of little files in right one after another after another [TS]

  and so for compiling stuff and Xcode he's do you remember about it was a [TS]

  fantastic machine I cannot wait for the future when everything is SSD so there [TS]

  were definitely people who loved it and it was there but it's you know whose it [TS]

  was ahead of its time [TS]

  oh yeah do you remember the first computer you had that hasn't had an SSD [TS]

  in it cause I know for me it was it was life changing it was 15 inch MacBook Pro [TS]

  now maybe it wasn't a MacBook Pro I mean I was gonna say powerbook that didn't [TS]

  ship with an SSD I bought it it's actually the last time i upgraded a Mac [TS]

  after about two but I bought like an OWC upgrade package and it was like getting [TS]

  a new machine I gotta did it like two years after I bought it and it really [TS]

  did you know I don't know what it cost me $800 and it felt like I just got a [TS]

  new $2,000 MacBook Pro it was crazy like I actually I did the same thing after I [TS]

  bought my my 2010 MacBook Air and I i you know going from I had a 15 inch [TS]

  MacBook Pro that was running on a spinning desk and once I got the air was [TS]

  it was like night and day where it's like the pro the pro despite being I [TS]

  think three or four times as powerful as the air felt like it was you know [TS]

  running and molasses and I was just like us through this computer I'm just gonna [TS]

  use the air for full time you know doing everything and when I started doing [TS]

  video development and I was like all right you know what maybe I mean to [TS]

  consider can type in the Pro and then when I did exactly how you describe its [TS]

  like it it's turned the machine upside down into a brand new device like it it [TS]

  doesn't it doesn't feel like you're working on a 23 year old computer [TS]

  anymore despite the fact that the internals might be you know severely [TS]

  outdated and it's like you know i i probably everybody listening is I mean I [TS]

  wonder what percentage of people are on SSDs now [TS]

  yeah well I think well most of the laptops now have a sixty standard but [TS]

  it's [TS]

  it's the IMAX that are still a little tricky [TS]

  we were talking about this before the show where my my iMac is fitting out [TS]

  right now cuz I think the hard drive is slowly dying and it's it's a normal [TS]

  spinning spinning splatter and I didn't even realize that when I when I got the [TS]

  computer I thought that it would it came with an SSD standard of course I had my [TS]

  company you know the company ordered it for me and i was just kind of like [TS]

  everything comes with SSDs now it's it's 29 2012 2013 like that's that's no [TS]

  question and then at some point I'm like man this iMac is really slow compared to [TS]

  my you know my tiny little laptop and I finally realized that has a hard drive [TS]

  in it I feel like people who have the desktop computers may not like the [TS]

  standard configuration for an iMac is I believe a big hard drive and like you [TS]

  terabyte hard drive is really tempting but you don't care about it I'm just [TS]

  looking at the standard config for every iMac is a hard drive except the retina 5 [TS]

  k iMac which still is a fusion drive which is they you know that crazy it [TS]

  looks like one volume but it's an SSD hard drive [TS]

  combined right which is a really good fascinating technology and really [TS]

  quality seems you know couple of years and it seems like it works really well [TS]

  in practice [TS]

  oh yeah there so I know a couple people on the PC building industry unlike [TS]

  that's that's been really popular for a while putting in an SSD and a big hard [TS]

  drive but with the PC market it was put the boot drive on the SSD and then all [TS]

  the other files on the hard drive in the fusion drive as far as I understand it [TS]

  it all happens under the hood and it and it's seamless so not only is the boot [TS]

  drive on the SSD but any files that you're currently working on get pulled [TS]

  over [TS]

  magically to the SSD in theoretical you shouldn't notice it so you're never you [TS]

  never really should be drawing any files actively off of the hard drive it's just [TS]

  where you know inactive files live kinda like old-school memory I like that's [TS]

  that's really cool that's a that's a great piece of technology but it still [TS]

  doesn't save you from the lack of [TS]

  liability now and had performance stuff eventually you know depending on what [TS]

  you do it the performance eventually but eventually you suffer in the end you get [TS]

  the performance of the spinning hard disk depending on what you're doing [TS]

  yeah exactly all hard drives by importing a bunch of files photos into [TS]

  iPhoto exporting them out or something like that anything like that where [TS]

  you're looking at you know you're going to look at a gig or two of data it you [TS]

  know you can't make you know can put fifty pounds and it can only hold so [TS]

  much before it has 22 looked at heavyweight UFC heavyweight casino has a [TS]

  speed of one but I yeah right to all the all the notebooks now our SSD I mean I [TS]

  guess you can still get like if you keep out and get the cheap MacBook Pros they [TS]

  still come with hard disks the right no one's all our SSD and the hairs are all [TS]

  SST get so I haven't actually looked at the store configuration since last week [TS]

  event does the does the 13 inch non retina MacBook Pro still exists that [TS]

  Stella configuration or did the the new MacBook it still does their MacBook Pro [TS]

  13 inch 2.5 gigahertz only $10.99 [TS]

  but it's a 500 gigabyte 5400 rpm hard drive for gigs RAM I'm honestly I'm [TS]

  thats to me as sort of a baffling configuration I can't see why anyone [TS]

  would buy that if your price is 1099 and you're really kind of price sensitive [TS]

  and you don't want that $1300 retina one I really can't see why you don't just [TS]

  get there [TS]

  yeah I suspect that configuration must solely exist for education maybe with [TS]

  the idea of like education folks who want to do video editing or something [TS]

  like that but even then like the heirs are pretty good for video editing at [TS]

  this point like the [TS]

  the [TS]

  core i7 that they they have available like I I routinely used by 11 inch for a [TS]

  lot of video video intensive stuff that I'm probably not but it's definitely [TS]

  like its functional it's not you know I don't know my son and I went into the [TS]

  Apple Store just the other day because I think we had he had a weird issue with [TS]

  his his MacBook Pro and we couldn't fix it home and ended up the genius just [TS]

  needed to remember the SMC reset the memory controller and the old way to do [TS]

  it in the old days when you take the battery out or if it was a desktop you'd [TS]

  unplug it doesn't work so well with no there's a keyboard shortcut you hold [TS]

  down SHIFT option control I think on the left side of the keyboard shift option [TS]

  control not command and restart and then the if you have it plugged in you know [TS]

  that it did the SMC reset because of the color will change on the MagSafe from my [TS]

  green our insurance but it didn't solve the problem is just wouldn't turn on the [TS]

  screen wouldn't turn on so I thought it was bad news like gods you know it's [TS]

  gonna need to be replaced under warranty it's relatively new but ended up he does [TS]

  need to take it back in their secret lab take the battery just started right up [TS]

  there anyway you know all too well with that but while we were there I was I we [TS]

  gotta try out this new force touch trackpad family went over to the table [TS]

  with the 13 inch MacBook Pros in the first one we went to the low and one [TS]

  that doesn't have the new trackpad and doesn't even have a Retina screen and we [TS]

  are both hosts are so proud of him he was grossed out by the the non Retina [TS]

  screen yeah by this it really is starkly different once you get used to the [TS]

  retina I remember having a conversation I wanna say the year before we got the [TS]

  iPhone 4 I would say we're talking with a friend of mine and he's like I just [TS]

  don't understand why Apple just doesn't do retina screens like they did we call [TS]

  them right now that but I don't understand why [TS]

  high DPI screens because they have the technology and text looks terrible and [TS]

  as a designer I wanna see things clearly and that's the next generation of [TS]

  technology in like two weeks after we have this conversation the new iPhone [TS]

  comes out and he was like a kid at Christmas he was just like oh my god I [TS]

  can't wait until I have this in my iMac it's it's it really is you know it's [TS]

  dark it's it's one of the few things that I'm sorely missing on my macbook [TS]

  air right now and I don't know if the new MacBook is currently enough for me [TS]

  that I wouldn't swap over but it's definitely tempting yeah just for us but [TS]

  for such oh my god who were forced touch me take a break down to the first month [TS]

  let's do our good friends at Squarespace you know Squarespace that's where you go [TS]

  if you haven't you need to make a website go to Squarespace they do [TS]

  everything you can register domains you get templates to start from and you can [TS]

  build any type of website with Squarespace you want to build an online [TS]

  store you can build an online store they are you have that as a component they [TS]

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  templates are responsive everything looks great from foreign phone to a 27 [TS]

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  to pay and they call it a tremendous deal and plans start at a ridiculous [TS]

  eight bucks a month it's ridiculous that you get all this rate bucks a month [TS]

  the avenues new back and they call it square space seven you can find out all [TS]

  the new features caused it [TS]

  assessments by Turnpike cast for years so you know you've heard them and [TS]

  everybody listen this is hurting you want to find out what's new [TS]

  you go to Squarespace dot com slash seven si ven spell it out like the like [TS]

  the David Fincher movie and they've got a great great site that explains all the [TS]

  new stuff from minute to minute to minute with all the new stuff but the [TS]

  biggest thing the fundamental things that they really emphasized in [TS]

  Squarespace seven is making everything visual they've always been graphical [TS]

  it's always been a great platform for non-technical people to set up their own [TS]

  website but now it's so WYSIWYG it's ridiculous it's the WYSIWYG web editor [TS]

  that people have been looking for for twenty years what you see when you log [TS]

  into your Squarespace account if you want to move something from the left to [TS]

  the right you just move in from the left to the right and then boom save it and [TS]

  it moved from the left to the right for everybody who visit your website could [TS]

  not be more obvious and visual so go there [TS]

  check it out check out the new features and Squarespace seven and go to if you [TS]

  want to go just to start and they know that you came from the show go to [TS]

  Squarespace dot com slash Gruber that's the URL though that let people know [TS]

  you're coming from the talk show and then when you do sign up with you won't [TS]

  have to do for an entire month because you get the whole month free but when [TS]

  you do sign up use the code Jay G and you will save 10% on your first order [TS]

  some I think the Squarespace check them out if you have any sort of desire to [TS]

  build a web site go check my first touch touch you think that's a good name I am [TS]

  conflicted only if only because they're calling they're calling this the [TS]

  gestures first touch and they're calling the trackpad forced touch and I feel [TS]

  like the same problem with you know having collection of the watch just [TS]

  called the watch it's hard to describe the gesture and also inadvertently [TS]

  described [TS]

  the trackpad itself you know like we gotta figure out specific language but I [TS]

  think that's just that's that's a journalist word problem on its a bad [TS]

  name overall I don't think right so as a verb it means to press a finger hard [TS]

  either on your watch for on this new trackpad to engage whatever it is that [TS]

  forts touch doesn't your current context and the trackpad itself is called the [TS]

  force touch trackpad yeah I i IIIi I bring this up because her phone at the [TS]

  bird had an article that it you know great track pad except for the lousy [TS]

  name or something like that yeah [TS]

  number one most people have no idea what this really gonna advertised I don't [TS]

  think that the name forced touch trackpad it's just a way to distinguish [TS]

  it and then like you know as the time goes on if you ever got 13 inch MacBook [TS]

  Pro you can say is that the one with the force touch track pattern it just as a [TS]

  way to clarify whether it can do it or not it's like retina display or anything [TS]

  anything else that Apple's use descriptive names for ya IIC really no [TS]

  problem with it and it's honestly it's a good descriptor what and how would you [TS]

  rather described like the tactic engine trackpad [TS]

  the haptic trackpad like then you start only other thing I've heard that it was [TS]

  impossible would be to call the tactic trackpad bad I I bet it's close enough [TS]

  that it was probably like on the finalist list you know like a white [TS]

  board until shelters office and that says like forced touch trackpad tactic [TS]

  track bad engine trackpad trackpad ya know there's like a circle around [TS]

  exactly with stars I i like it better than I i used i think both descriptions [TS]

  when I was writing about it in our hands on and i i like forced touch trackpad is [TS]

  it as a monitor or just forced touch technology in general is especially you [TS]

  know we've seen on the watch now we were seeing it on a track pad that's [TS]

  essentially the size of an iPhone 6 screen I don't think it's unlikely that [TS]

  we'll see it on iOS devices [TS]

  in the next year or so and as a result like you'd you're gonna need a good way [TS]

  to describe it [TS]

  versus you know you got a Retina Display with with force touch multi-touch [TS]

  technology that's a lot of touches but you know what I mean right yeah it's a [TS]

  complaint against it and I i'm juveniles anybody I think but the complaint is [TS]

  that it's you know like heart heart you know it sounds like rape forced attached [TS]

  and I kind of feel like you can't do anything touch can be made into that [TS]

  type of joke like multi-touch clearly can [TS]

  reminds me of the complaints that iPad iPad yeah sounded like you know a [TS]

  feminine hygiene product and I'm like really you know I remember not being in [TS]

  love with iPad when they first said it but I didn't think well this is awful [TS]

  it's not the worst name in the air [TS]

  there are plenty of more terrible names that I'm sure we would be much more in [TS]

  arms about shed Apple chosen to use those instead of their performance when [TS]

  we were when we were playing the what are they going to call their tablet [TS]

  guessing game I didn't guess iPad but my own but it was one of the ones that was [TS]

  tossed out and my only brush aside of iPad was it sounds and looks too much [TS]

  like iPod so they're not gonna do that and they just went ahead and did it and [TS]

  like I spent two years on this show [TS]

  calling it an iPod so I was right there was very similar but it's like they did [TS]

  just didn't care but I just feel about the first touchdown it's like come on [TS]

  it's not that bad game and it's as I said it's a it's a good descriptor of [TS]

  what it i mean I did that or they could have called it be magical what's it [TS]

  trackpad you won't believe is actually doing I i you and you get a chance to [TS]

  test it out in the store it feels wacky right it's crazy you really just like [TS]

  Angelina said on my show last week that its [TS]

  he didn't he didn't really ready to know that it wasn't clicking until they kind [TS]

  of did you miss it when you're sitting there in the room [TS]

  watching the keynote like it's you you can't rewind right i mean that that was [TS]

  the one thing I like having you know getting for the first time in years [TS]

  getting to watch one remotely instead of their you definitely it's easier you [TS]

  know to you can pause for a second and write your notes and then you know just [TS]

  fall behind by 10 seconds in the stream and go when you're in the room you [TS]

  missed up and he missed the emphasis that it doesn't actually move and so he [TS]

  went in the hands on area and was like this is great you know it's need to wait [TS]

  clicks now well it doesn't really click with you talking about [TS]

  and then they told him and he was like that's not true and they like to turn [TS]

  the machine off for him so he could try it when the machine was off and you know [TS]

  does move yeah that's uncanny in at the baffling part is I don't get a chance to [TS]

  try it out until until this week with with the machine completely off I went [TS]

  to an Apple store and that is when you realize oh this is actually some [TS]

  high-level wizardry trapped like this I know what it is doing in theory like I [TS]

  know that you know it's not electromagnets but it's it's something [TS]

  similar I know that it's basically sending it sending vibrations to my [TS]

  finger that make it feel like a click even though my finger is moving sideways [TS]

  but in my brain it feels like I am pressing down and the trackpad is [TS]

  physically depressing and that's even more so I don't know if they they had [TS]

  like different apps on the App at the Apple store that you were playing with [TS]

  but like I got to play with it in a couple of different things including [TS]

  quick time in the QuickTime one was the really sort of crazy wacky my brain is [TS]

  being slowly disassembled into mush thing because when you're in when you're [TS]

  in quick time with force touch and you press the fast forward button as you [TS]

  like put a little bit more pressure on the trackpad it speeds up to the point [TS]

  where it like it speeds up like 60 times but you can slowly release that pressure [TS]

  while your finger is still down and the speed starts to slow down again so it [TS]

  feels almost like a gas pedal worth over with a trackpad we like [TS]

  like that I know it's such as it's such a different experience that I've ever [TS]

  had on a computer [TS]

  like a mean that's it that's a technology like that's old school right [TS]

  cars have had that kind of control for years but being able to do that on a [TS]

  flat glass surface was was really kind of mind-boggling we you know time [TS]

  finding weed crazy now which in turn makes me wonder about like that gaming [TS]

  implications how ya the gaming implications the drying implications Dr [TS]

  Russia since I love that honey on the MacBook website where they're like [TS]

  pressure-sensitive driving and then they show a picture of the the preview [TS]

  signature because that's the that's the only thing that Apple has done its [TS]

  default apps that can accurately show pressure-sensitive drawing but as soon [TS]

  as they started talking about that and I like I quit the Apple reps pretty [TS]

  in-depth sleeping like so pressure sensitivity how many levels do you have [TS]

  what are we talking about here and there are of course very very charmingly vague [TS]

  as always but I was able to get out is like there's a there's a fair amount of [TS]

  ramp built into the built into the underlying software technology for [TS]

  starch which means and and the fact that it's available as an SDK for developers [TS]

  to look into it basically means that like developers can set sort of quick [TS]

  points and pressure points at any point like along this curve this this you know [TS]

  pressure sensitivity curve so in theory you could you could have any number of [TS]

  pressure points or any number of you know multiple clicks [TS]

  I just think about like going back two games for a second I think about playing [TS]

  WoW in college and having to go get like a six button mouse to map all of my key [TS]

  come through and I'm like with a force touch trackpad in theory you could have [TS]

  like a different level of pressure touch for each key combo [TS]

  each like mouse combo that you'd normally I'd like an up and down but the [TS]

  side button squeeze button [TS]

  like that that is that is really really nifty to me [TS]

  yeah and I think about like how when you get really into like the type of [TS]

  software you specialize in like if you're an audio editor or a video editor [TS]

  and you just live and breathe and you know you're editing software and once [TS]

  thats forced touched enabled for like scrubbing you know it's clearly you said [TS]

  that already building the quick time so it's clearly you know that's the way [TS]

  things are going but you'll be able you know and you do it 40 50 60 hours a week [TS]

  you'll be able to play that scrub controller like playing a musical [TS]

  instrument you know in terms of going faster and slower with your touch yeah I [TS]

  mean did you see the there is an iMovie update couple days ago came out with [TS]

  support for force touch track pads and offer it came with two different things [TS]

  one of which i think is describing feature and the other was there's a [TS]

  little bit now when you kind of scroll through a clip you get a little bit of [TS]

  haptic feedback when you come to the end of a clipper you bump at the end of the [TS]

  clip so I mean I'm like I didn't even think about that again [TS]

  texture as well as physical clicking yeah it really brings back analog [TS]

  sensibility yeah I mean you remember the knobs have USB dobbs I wanna say it's [TS]

  kensington that makes them where glowed blue [TS]

  yeah kensington a Belkin or something like that but I like I knew editors who [TS]

  absolutely rely on those knobs early this is as close as I'm gonna get to a [TS]

  physical editing machine like well five years down the line now you know you [TS]

  potentially heavy track pad that can do all of that what does this madness [TS]

  that's great I never even thought about that but that's just like it's like tech [TS]

  as you get between clicks and then you can view it again like you go back to [TS]

  like the analog hero when you people you know like to edit film you'd literally [TS]

  splice pieces of film together [TS]

  and at thats place there'd be a physical you know it it's pretty much just put [TS]

  tape around it [TS]

  yeah yeah it's funny to me because you think on that on the software side Apple [TS]

  has been working harder and harder to kind of take the ski a morphism out of [TS]

  the design but I feel like it in a large way they're kind of thing that into [TS]

  hardware so it's like we don't necessarily need our video clips to look [TS]

  like analog video clips anymore but we're gonna give you more and more [TS]

  controls on the physical side that make it feel like you're dealing with [TS]

  tangible materials that make it feel like you're actually interacting with [TS]

  something besides class that's why I know it feels like that you know the [TS]

  idea of the iPad and the iPhone as blank slate was step one where it's like ok [TS]

  you can load anything on it now and we're gonna let you touch anything on it [TS]

  when I scared you did it like I'm even imagine in like in the future if it gets [TS]

  more refined make as use like if you're editing text and you have a red squiggly [TS]

  underlined word thats misspelled like maybe you get like a slight as you move [TS]

  there are over it it it was just a little bit of friction or something yeah [TS]

  just makes your school slightly slower like maybe you want to stop here and the [TS]

  accessibility implications to a huge like imagine instead of having to have a [TS]

  Braille keyboard or Braille touchpad turning on maybe accessibility Braille [TS]

  or something like that and then all of a sudden you know you're you're moving [TS]

  your cursor over words and it feels like the Braille version of the word leaked [TS]

  obviously that's probably years down the line but it's dull ache the potential of [TS]

  that is really cool right or anytime it hovers over a bunch really yea oh yea [TS]

  popping up buttons I'm sure just like with almost every St Cave it was weird [TS]

  crazy things like this I'm sure that everybody and their mother is going to [TS]

  make buttons that give you haptic feedback from the first year right where [TS]

  you like you roll over its like every single button goes like but as people [TS]

  can I get more used to it I feel like we could have some really really [TS]

  revolutionary stuff the thing that really blew me away it was [TS]

  have known this 'cause i've i've never been fully on board with they're getting [TS]

  rid of the separate buttons trackpad so like you know like step one was they got [TS]

  rid of buttons and made the whole trackpad yeah and I never been fully on [TS]

  board with that because and Schiller you know showed the mechanics of exactly [TS]

  because it's like a teeter-totter with the fulcrum at the top click on the top [TS]

  it's hard to click on the top and I click at the top way more than a look at [TS]

  the bottom because the menus bars at the top you know the the close button for [TS]

  Windows is at the top the tabs at the top so I've never been fully on board [TS]

  that because the trackpad clicks better at the bottom and even for years I guess [TS]

  I've kind of gone away from it but the way that you can still keep your stomach [TS]

  the bottom and just do all your clips there even if you know moving it kind of [TS]

  let you treat it like the buttons are still there at the bottom with the first [TS]

  touch trackpad the Cliq is the same everywhere [TS]

  yeah and it's like this is the first one we're not having stand-alone buttons [TS]

  there's no tradeoff know it's it is really cool I intentionally when I [TS]

  played around with it and hands-on intentionally was like clicking in [TS]

  corners trying to Lakes Dr aight well as is this really click anywhere is it like [TS]

  click in the center and it really is like you can go to the top left corner [TS]

  and I think I only got one bad click out of like 10 minutes [TS]

  bad my son was really skeptical so his fifth grade and they have a bunch of [TS]

  Chromebooks at his school and it's not because he's my son he said all the kids [TS]

  hate them because all the kids and they all hate him and then like the one day [TS]

  they had like everybody got in trouble because a bunch of them got trashed and [TS]

  as I get why you guys have Chromebooks instead of a bunch of reckless but they [TS]

  have don't click their tap cracked at the ground and then you just tap to do [TS]

  it he said that and that's why he thought this was going to be like and I [TS]

  said no I'm tell you is I haven't felt that yet but trust me there's no way [TS]

  Apple which happen like that [TS]

  like rolling his eyes and he was like I'm so glad I already have my trackpad [TS]

  flex and then we got to the store and he was like ok you're right this is nothing [TS]

  like that sucks yeah I mean I've hated tap like I have tap to click on now but [TS]

  I this is like after seven years of being like tattoo click is horrible and [TS]

  you accidently you know brush on it and then your cursor moves everywhere it's [TS]

  just it it's it's such an uncomfortable compromise especially if you like how I [TS]

  I like having my trackpad very very responsive I like it being very quick so [TS]

  having to click on its like you move it once and all of a sudden you're [TS]

  trackpads over here and you're selecting syntex that you never intended I don't [TS]

  know I like the physical buttons I've always liked the physical buttons and so [TS]

  having Apple actually be able to to build something that feels like physical [TS]

  buttons but uses the use of the technology of of the multi-touch [TS]

  trackpad it it's pretty cool yeah I mean take a break I'm still not done talking [TS]

  up for such but I mean take a break and thank our next sponsor and it's our good [TS]

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  sponsor today I'm actually wearing today a sweater that I bought last month from [TS]

  them [TS]

  that I my wife is a giveaway that one again I really like it it's a nice [TS]

  weather so they just like their second collection this week [TS]

  their interviews this month include eller coltrane she's the star of boyhood [TS]

  which I still haven't seen but I've heard is an amazing movie only reason I [TS]

  haven't seen as a make saving it because I know no such a big fan of richard [TS]

  linklater another interviewee is Anna Margaret how many independent actress [TS]

  writer and film director and this is brought to you by the same people who [TS]

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  can save 20% off with that code and it's really cool stuff so go check them out I [TS]

  could not be happier with the stuff that I bought from so i i think everybody's [TS]

  thinking about this so usually the last I would say you know really pretty much [TS]

  since the iPhone came out iOS has sort of been the leading edge platform [TS]

  for new stuff and it was you know it wasn't like back to iPhone it was back [TS]

  to the Mac once you know stuff like multi-touch and things like that but [TS]

  here's for such an iOS is the last platform to the game [TS]

  yeah you could argue that the watch technically led with it but the watch [TS]

  isn't out yet and I mean I guess the MacBook is now yet either but but yeah I [TS]

  think it's interesting cos I mean we've heard rumors about haptic feedback [TS]

  coming to the Mac and iOS platforms for years I wanna say the first the first [TS]

  patent over this thing came out I wanna see like three or four months after the [TS]

  original iPad I remember you know looking over a frenzy being like [TS]

  pressure sensitive screen pressure sensitive screen trying all my gosh yeah [TS]

  I feel like this technology has been very long and development and adjust its [TS]

  which the the platform that made the most sense to launch it on i think is [TS]

  probably when I think about watching it on iOS vs launching it on the Mac I feel [TS]

  like there's a lot more flexibility on the Mac platform if that makes sense [TS]

  than iOS iOS has so many different multi-touch controls at this point [TS]

  especially when you translate over to the iPad that introducing forced touch [TS]

  on the on the phone first being like not only do you have contextual menus for [TS]

  such but we're opening this up to app developers and I feel like I'm trying to [TS]

  think about when you would launch such a thing it would probably be WBC because [TS]

  you know you wanna SDK for this and all of that and the only real time to do [TS]

  that would have been last year during the iOS aid extravaganza explosion [TS]

  actually that's an interesting point I haven't thought about that so how do you [TS]

  like so they did last year it is a perfect example where they snuck into [TS]

  WWDC that's not but they had a whole bunch of sessions [TS]

  important sessions on the display sizes you know which really only made sense in [TS]

  the context of there gonna be some new screen sizes oh yeah but they didn't say [TS]

  that they it was all sort of hypothetical like if you had a device [TS]

  that was bigger than an iPhone but smaller than an iPad hypothetically I'm [TS]

  not sure they could get away with that with force touch I don't know yeah I [TS]

  mean yes yes well yeah exactly where they're like oh potentially this thing [TS]

  is coming down the line [TS]

  hint hint nudge nudge whereas if you lead off with a touch of the watch and [TS]

  forced touching the Mac and you lead off in the spring with it that gives people [TS]

  all of the spring all of the summer [TS]

  some of the fall to get used to developing properly with it you know [TS]

  we're talking about button but not Palooza like it gets [TS]

  developers to kind of get all of their immediate must use this everywhere [TS]

  coming out of their system and allows them to get to know the forced us to [TS]

  touch technology well enough so that when I say they come out down the line [TS]

  September saying oh guess what you know that iPad programmer work you know the [TS]

  iPhone the iPhone it has forced touch to now we have such across all your devices [TS]

  and will release an SDK for developers to to be able to build with it [TS]

  any developer who's already been playing around on the Mac is like oh yeah I know [TS]

  how for such works I know perfectly how I could implement this into my apt [TS]

  whereas you know you try and do it the other way around you try and launch a [TS]

  brand new technology on on iOS in advance I don't know I lost my train of [TS]

  thought but I hope one of the things I mean you you personally are like I don't [TS]

  know I don't even like a hobbyist level illustrator you like a sketchy like to [TS]

  draw so clearly that's one of the things you're personally looking at this for [TS]

  absolutely but it's way more interesting [TS]

  on iOS especially the iPad than it is on the Mac for drawing because drawing on a [TS]

  trackpad is always gonna have no matter how sensitive the trackpad is there's [TS]

  that layer of indirection where you're drawing on this thing that doesn't show [TS]

  what your drying and you're looking above it on a display where it shows [TS]

  we're drawing whereas drying on an iPad it's right there it's drying directly on [TS]

  the screen yet the contrast between anybody who's ever used a a Wacom tablet [TS]

  it's the difference between an interest to you know just sketching on this is [TS]

  done the statics the static surface and having it reflect on the screen versus a [TS]

  Cintiq which is a monitor so actually having a directly under on when the [TS]

  first touch first came out i got really excited I wrote an article on a more [TS]

  about you know what what does this mean for the rumored iPad pro and what does [TS]

  this mean for iPads in general and some was like you can't use force touch on a [TS]

  on a multi-touch screen with a with pixels it's going to damage the pixels [TS]

  like a really good laugh I'm like technically a MacBook trackpad is a [TS]

  there what my phone its fine case attracted is a multi-touch screen [TS]

  essentially they're just there no pixels are you fit and again doesn't move it is [TS]

  glass yea im sure its engineering was trickier because you've also got a [TS]

  display but it's got a map you got a Mac the your input to specific pixels on the [TS]

  screen which is also I mean that's something speaking from putting my [TS]

  illustrator on a hat on for a second [TS]

  that's something that illustrators and stylists makers have struggled with a [TS]

  lot with the iPad because the iPad's initial touch targets were very much [TS]

  built for finger sized input so it's also why you sellick styluses with these [TS]

  big round sort of [TS]

  reburied nibs the first couple years and also why you have an iPad or two and a [TS]

  stylist all of a sudden the stylus like is cruddy it doesn't work very well [TS]

  anymore because between the iPad air and the iPad air to they like completely [TS]

  changed how finger input was done so from a finger point doesn't feel like [TS]

  anything but from a stylist all of a sudden like the pixels are off mapped [TS]

  and everything's off center and sometimes you don't even like it doesn't [TS]

  even connect budget bunch of gibberish anyway like the the point that is just [TS]

  that actually having mapped pixels to pressure sensitive pressure sensitivity [TS]

  and and a pressure sensitive screen would be huge for artists and like I [TS]

  just I dunno I dick around I i sketch sometimes I'm not you know I'm not a [TS]

  heavy-duty illustrator but I talked to like I have friends who are cartoonists [TS]

  and web cartoonists who you know who have been wanting him a [TS]

  pressure-sensitive iPad screen for four years because the idea especially with [TS]

  something like hand off the idea of being able to start a sketch on your [TS]

  iPad and have the same amount of control and precision as you do you know working [TS]

  on a on a Wacom Cintiq it's it's a pipe dream [TS]

  it's a it's like that that is the thing then that artists 1 yeah and I think [TS]

  that it's only natural that the smarts go into the drawing surface and not the [TS]

  stylist yeah you know and the only way to get any kind of pressure sensitivity [TS]

  up until now and I always do you some kind of pressure sensitive stylus and [TS]

  it's just I just feel like that's not right and it's not even harkens back to [TS]

  the analog days where the pressure is registered on paper it's the pan isn't [TS]

  smart about it you know it's the paper that absorbs the pressure if you're [TS]

  gonna do a hard stroke vs a light stroke yeah absolutely and actually that's [TS]

  something going back to look for such in haptics that's one of the things that [TS]

  got me super excited is not just that the that the screen is recognizing your [TS]

  pressure and whether you know you're making a little a light tan line or a [TS]

  dark thick line based on your pressure but if the haptics can if the haptics [TS]

  can provide click feedback it's a possibility that they can provide a [TS]

  little bit of [TS]

  rumbling feedback while you're drawing to to give you a little bit more or at [TS]

  least feel like you're getting a little bit more resistance which I don't know [TS]

  if you've ever tried drawing on an iPad screen but one of my biggest criticisms [TS]

  has always been the fact that lake if you're driving with anything find tips [TS]

  or even if you know even with a rubber stylus or one of those paintbrush [TS]

  styluses it feels like you're drawing on glass there's no there's there's no [TS]

  pretending that even on a Wacom tablet it feels like you're trying on glass or [TS]

  on plastic it doesn't feel like paper and Mike haptics could do that even even [TS]

  chill like 50% of what paper feels like that could be really incredible right [TS]

  like that but that's a completely different experience that were feeling [TS]

  with what's otherwise a stationary glass surface yeah it so the things that come [TS]

  to mind for me for the future of the static engine going across everything [TS]

  Apple does Fri OS [TS]

  artists definitely it also really makes me think about you know you've brought [TS]

  up the rumored you know mythical iPad pro you know it's obviously is not [TS]

  coming out this spring maybe now people think maybe that part of the bid for all [TS]

  you know stuff this year I i you know everybody's been saying that for a long [TS]

  time and have been rumors that Apple is you know commissioning screens and stuff [TS]

  like that but I've always said well who's the market right and artists would [TS]

  definitely be one right like I think you know no question no question so I think [TS]

  that's gotta be you know if if the device exists that has to be part of it [TS]

  I think I feel like the iPad pro-market the only way they're going to Lake Apple [TS]

  has developed machines that are primarily designed for the creative area [TS]

  before which is the Mac Pros for for a long time was designed for software [TS]

  engineers and filmmakers and you know people who are doing high-level video [TS]

  intensive work but you know people are you well Apple doesn't care about [TS]

  creatives anymore and I don't necessarily think that's true but I [TS]

  think their their viewpoint has broadened a little bit and I kind of [TS]

  feel like for the iPad pro to be successful it has to aggressively target [TS]

  business in a way and again from a from an artist perspective I see first touch [TS]

  be very useful because the haptics because the pressure all that but from a [TS]

  business perspective the thing that kind of caught my attention when we're [TS]

  talking about bigger screens and also haptic responses visual keyboards the [TS]

  idea like we said we've seen really really crappy implementations of this [TS]

  and in blackberry a couple years ago when they actually made the screen click [TS]

  for I think the blackberry storm and the storm two had electromagnetic responses [TS]

  but it just didn't feel very good and it was really really sketchy didn't didn't [TS]

  quite work when you're tapping on it but if you had an iPad pro se that was 10 12 [TS]

  13 inches and you had haptics available for drawing programs but then you pull [TS]

  up the keyboard and when you're typing you get the feeling that you're [TS]

  physically depressing keys and you would you get the feeling of like being on a [TS]

  key verses typing in between key I feel like that could potentially be a [TS]

  game-changer for the iPad in regards to to writing and functioning with it I [TS]

  thought of that too but even in theory I could see how that would even help on [TS]

  the phone [TS]

  oh yeah but the big butt is that it seems like you'd only get their feedback [TS]

  after pressing yeah so it's more it's not like you'd know I don't see how they [TS]

  could do it unless they could actually raise the screen and advance which [TS]

  doesn't seem like this especially if you're talking you know the same time [TS]

  about Apple's desire to move from glass to sapphire which is hard like you can't [TS]

  make sapphire raise up some substance could and you know but you wouldn't get [TS]

  that feedback before you press you don't get it afterwards it would just be a way [TS]

  to know that maybe you just you thought you were typing D but it feels like I [TS]

  got the DMTF at the same time [TS]

  yeah the other thought is you use the pressure sensitivity to be that when you [TS]

  lightly brush your fingers against the keyboard it doesn't actually type down [TS]

  it just lets you feel those keys and then [TS]

  when you press a little bit harder types for you yeah that might be a little bit [TS]

  of it might be too much of an adjustment to do on an iPad but I like the idea [TS]

  especially I was actually thinking about it after I got a chance to type on the [TS]

  new MacBook for a second because they the new MacBooks key is i mean they [TS]

  talked a lot about the the butterfly design and all of that but the keys are [TS]

  significantly shorter and thinner than they are even on the current MacBook Air [TS]

  and initially took a second for me to kind of get used to it because it I was [TS]

  really like hammering down on the key use because that's what I've I'm used to [TS]

  it the air and like the even the older the older keep keyboards with like [TS]

  really thick manual keys but with the MacBook after a little bit of tinkering [TS]

  with it like feeling it out I found that I was almost gliding around the gliding [TS]

  around the trap the keyboard when I was typing so it didn't you know it wasn't [TS]

  like physically picking my finger up tapping and other things physically [TS]

  Dutta duh but it was moving my fingers very quickly and only pressing down when [TS]

  I felt kind of like the ridges on to a certain key I don't know if that makes [TS]

  any sense but it it feels to me like the new MacBook keyboard is practically [TS]

  forced touch trackpad it's it's so small and so thin that it like I don't know [TS]

  what it feels like that that is potentially down the line where Apple [TS]

  could go supports it it makes me think I won't like it because I feel like but on [TS]

  the other hand I've never liked typing on any laptop keyboard ever it's all [TS]

  just a degree of how little I liked it compared to a real solid clicky desktop [TS]

  keyboard it's intriguing to me though I do and I i love that slow motion video [TS]

  they made of the fingers in a making the whole thing the keyboard yeah well I [TS]

  call it like another thing this but I guess shallowness that's the main thing [TS]

  is [TS]

  doesn't it just does not that there's just enough physically isn't the room [TS]

  depressed and I just sent you a link in this is way before your time this is all [TS]

  I know I know I know the RA 500 height 400 yeah I remember wanting one so bad I [TS]

  wanted every computer and I wanted one of everything and i got none of them but [TS]

  I remember when this came out and they had demo units and it was K mart one of [TS]

  the stories happening there was that are 802 the 800 had a real keyboard I'll put [TS]

  this in the shows the Atari 400 which had I don't even know what you would [TS]

  call that would you call that that I feel like that was a touch type keyboard [TS]

  before touch type was a think on on max where it's just like it's it's a match [TS]

  with slightly raised in dense for where to you should be but there's they're [TS]

  like little lake little tiny buttons hidden underneath the keys and buttons [TS]

  they like dimples [TS]

  so bad and I remember all my friend even that you know I was the one who is [TS]

  obsessed with the keyboard clicking this even at that age and nobody else really [TS]

  care but everybody agreed my god this computer's keyboard is the biggest piece [TS]

  like this is insane I think it was a good classic I'm guessing internally at [TS]

  Apple it was like a classic up cell where the Atari 400 really only existed [TS]

  to get people to buy the Atari 800 oh yeah it's like sure you could you could [TS]

  have this or for X amount of dollars more you could ever real keyboard you [TS]

  want a real keyboard don't you it was so they advertise it as an advanced [TS]

  child-proof designed a pressure-sensitive wiped clean keyboard [TS]

  well I mean I guess it would be a lot harder to spill applesauce I don't know [TS]

  I feel like spilling something on any computer in the eighties was bad news [TS]

  period but I think the new MacBook keyboard can be down [TS]

  yea well so I like I completely understand your hesitation on it because [TS]

  I was def like I don't I'm not a huge fan of the laptop keyboards especially [TS]

  the increasing obsession with dinner and and shallower keyboards but you need it [TS]

  for [TS]

  for a computer that's so far [TS]

  that it takes the current MacBook Airs look like you know science but I like i [TS]

  genuinely really really enjoyed typing on it and I don't know if it's just I [TS]

  physically noticed the wobble of the key use after using that MacBook like going [TS]

  back to my MacBook Air but there is something significantly faster feeling [TS]

  about typing on it once you get used to it the first five minutes it feels like [TS]

  you're typing in bizarro land or almost like you're typing on glass where it's [TS]

  because I like when I first started using it I was pounding so hard that I [TS]

  was making the entire computer shake and I was kind of surprised by that time [TS]

  like I I don't feel like I'm typing that much harder than I do on my air and then [TS]

  once I sort of lightened up my pressure on it I was able to go really fast but [TS]

  no i i i don't know whether it was just a really quick learning curve and i [TS]

  really I really enjoyed it to the point where I now that I'm using my Mac but [TS]

  you know going back to using by 11 inch MacBook Air I'm kinda jealous I i really [TS]

  wanna use that keyboard not enough to get a new MacBook but but enough that [TS]

  I'm like rape can be next year already know what I would like to see this fall [TS]

  into the other computers so this brings us back to where we were talking about [TS]

  the a week later how people seem more upset about the new MacBook than they [TS]

  were on the day of the event has it settled and people are upset and one of [TS]

  the things i've detected a recurring complaint is that clearly what people [TS]

  wanted were the MacBook Air as we know it with a registry and yeah they're not [TS]

  going to get it and I think they know in your heart this means I never gonna get [TS]

  it as prices drop on the components for this new MacBook and it can they want [TS]

  they can make it for like $9.99 I don't know if they get it if they do it [TS]

  although maybe they'll keep the 11 inch air [TS]

  longer at 899 or something but once they can make this $9.99 the MacBook Air goes [TS]

  away [TS]

  yeah I have to assume so which makes me a little bummed to be honest I really [TS]

  like the 11 inch computer but the 12 and she's not that much bigger honestly it's [TS]

  not that much it's not like it you have a little bit of with here and there but [TS]

  overall it has very similarly the same footprint yeah it's a funny sort of way [TS]

  that like they've they've expanded a lot of other things now there's two iPad [TS]

  sizes now there is three iPhones sizes and at least two at the you know current [TS]

  latest and greatest but now they're taking the standard MacBook from two [TS]

  sizes one size [TS]

  sort of splitting the difference yeah bringing it down to write the air is if [TS]

  you want the late model you're just going to have to make do with 12 inches [TS]

  and if you want more screen size variation then let's look at the promo [TS]

  the the proline yeah I think so but I think that as that settled in people [TS]

  realize they're never going to get an air as we know it [TS]

  ok we're going to sacrifice a little you know it's not going to be the thinnest [TS]

  in the world but it has you know a separate power port has MagSafe it has [TS]

  couple of USB ports has a thunderbolt this you know dongle dongle port port ya [TS]

  boy and it's gonna happen and people as I settled and now people are getting [TS]

  people getting angry but I still think though like but look at how different it [TS]

  is we're in 2008 when Apple unveiled the air Montaner it was $3,100 to get the [TS]

  good one and now you can get a good new MacBook for 1300 the base model is [TS]

  actually pretty good [TS]

  yeah it's not bad at all I got my most recent eras $1,400 something like that [TS]

  for completely maxed out and I loved it it was a it was a great choice and I [TS]

  think I feel like people cannot get through their head is the way that Apple [TS]

  is clearly saying you're not supposed to work [TS]

  power connection your you know you're so you know the future is not just wireless [TS]

  peripherals but wireless power you know that you're you're gonna charge when [TS]

  you're you know somewhere overnight and then you're going to use the thing all [TS]

  day without having you just gonna run with it and you know what I was actually [TS]

  my one concern with the new MacBook was the lack of MagSafe especially I don't [TS]

  know if you saw on Twitter but yesterday I had a fun accident with my macbook air [TS]

  where it flew like six-feet [TS]

  a backpack yeah so I picked up my backpack and it wasn't dripped all the [TS]

  way as I like picked it up to swing it around on my back my macbook air flew [TS]

  out of the back of the backpack and like slammed onto the ground is fine except [TS]

  for corn because he's a magical things wow yeah and and like thick vessels [TS]

  thank God for dead classed glass screens but that said wake as soon as that [TS]

  happened and I was like after I got over the heart attack and the like oh my God [TS]

  my MacBook's ok I immediately thought of a god this is what's gonna happen to a [TS]

  hundred MacBooks when someone trips over the USBC cord because they're just [TS]

  they're just gonna go flying through the air and I'm kind of concerned about the [TS]

  USBC being the power charging solution but it's like you said I really think [TS]

  that by taking away MagSafe Apple is basically saying you know you don't need [TS]

  to charge this computer you know 9 10 hours of battery life it should be good [TS]

  enough for anyone using this end for me I'm like that's right on the edge I feel [TS]

  like I would have been a lot more comfortable if they had released a [TS]

  machine that was like 14 to 16 hours of battery life [TS]

  light web browsing because 14 to 16 hours translates probably into seven to [TS]

  eight hours of like heavy usage or running multiple programs or you know [TS]

  watching video to support tabs open you know basically how many how many you [TS]

  know moderate to pro user destroys their travel machine [TS]

  so nine to 10 hours makes me a little bit nervous especially so during the [TS]

  keynote I had a I had my 11 inch MacBook Air which has the same you know this is [TS]

  last year's model has the same reported nine to 10 hours as the new MacBook made [TS]

  a tethered to a to a Canon Rebel mark to shooting the keynote and the battery [TS]

  went from 100% fully charged to 19% an hour and 20 minutes with that tethering [TS]

  and I ended up having to take out the takeoff the tethering and turn my screen [TS]

  down really low and just spend the rest of the the key don't like alright I'm [TS]

  just gonna I'm a regular number photographs so I I think about things [TS]

  like that where I'm like yes this is the night this is not the ideal use case for [TS]

  this for this new MacBook but still you know it should probably last more than [TS]

  two hours in high usage scenarios without needing to be plugged in and for [TS]

  people like maybe maybe Apple's just saying those those people you know [TS]

  people who need high usage hi battery things made maybe you should still look [TS]

  at a computer that has a MagSafe right for now you know and it's I'm not trying [TS]

  to say that it's not a loss because I like almost everybody I don't know if [TS]

  there's anybody who hasn't had one incident over the last [TS]

  the MagSafe era where somebody tripped over cable and MagSafe just popped you [TS]

  know as advertised popped right out and you're like wow that I MagSafe just [TS]

  might have saved my computer it happen to me so I'm not underplaying I [TS]

  definitely think not having MagSafe is in some ways it's a loss because mag [TS]

  savers amazing and what a clever idea nobody else has it [TS]

  lo these many years later pricing me but I really think that the message is you [TS]

  shouldn't be using it while it power or at least was connected to a wall outlet [TS]

  and so think about it and when this win when mark fuhrman's scoop on this design [TS]

  hit a couple of it was in January [TS]

  yes and everybody you know the the first thing everybody said boy this is this [TS]

  has to be wrong because there's no MagSafe and there's no way that is safe [TS]

  and that people who obviously had the right idea was like well iPad doesn't [TS]

  have MagSafe an awful lot of people use their iPad the way other people use a [TS]

  Macbook and think about that in the end you also then wore them what do you do [TS]

  with an iPad if you're using it all day you know as a writer or student is [TS]

  whatever and you're low on power where you don't plug into the wall you use [TS]

  like a Mophie battery pack and plug it in [TS]

  so and you're going to be able to do that with the MacBook MacBook case well [TS]

  yeah but no I'm totally like people who are what was it last week people are [TS]

  like oh Apple is going to allow people to make battery cases for the MacBook [TS]

  and unlike standard PC [TS]

  this is the first time like this is this is a charging port that they they don't [TS]

  control your own so I kind of feel the power user move is not going to be to [TS]

  bring your you're charging cable along with you with your USB only mad book but [TS]

  the power user move is to bring a you know high-capacity movie style power [TS]

  brick with you and then you have it then you don't need MagSafe because it'll [TS]

  just be sitting there right next to your MacBook on the table with you know six [TS]

  inch USB cable [TS]

  yeah I was actually you know the person the person was going to make bank on the [TS]

  USBC accessories is who's going to make a hobby a USBC hard that also has like a [TS]

  ten thousand million battery in it [TS]

  yeah that'd be great like you plug your USB see into something like the size of [TS]

  a current Apple power brick maybe a little bit longer and then out of that [TS]

  you get a ten thousand million battery you get [TS]

  DisplayPort you get USB ports that that would be that would be a killer a killer [TS]

  accessory for me and i'm looking at my movie too old to the new one now with [TS]

  its much more clever but I have this couple of years old mophie juice pack [TS]

  Powerstation and now just looking at it thinking like we'll look at all these [TS]

  sites just fill it with USB port so yeah like if if Apple can you know still feel [TS]

  ports while filling its laptops full of batteries battery manufacturer should [TS]

  totally be able to do that that's definitely I think that's the power of [TS]

  going forward is to treat it exactly like you would and iOS device where you [TS]

  if you expect to be running low on battery by the end of the day [TS]

  don't assume that you're going to find a seat next to a wall outlet bring a [TS]

  battery pack 10 yeah bring it you know trying to find this article right now [TS]

  chris Christie Christopher fan wrote a really nice sort of you as you for the [TS]

  PowerBook duo on Mack Rhoades couple days ago he's been doing this lake old [TS]

  text column like celebrating the history of past Apple devices and I was thinking [TS]

  about like the PowerBook duo is my first laptop and I love it very very strongly [TS]

  I was thinking about and you know it again with the with a cool idea of like [TS]

  the MacBook is probably underpowered right now but you know if people want to [TS]

  take it to the next level went to be cool if there was a you know PowerBook [TS]

  duo docs I'll thing for the new MacBook where it's like you plug it in and then [TS]

  all of a sudden you've got all these ports and you've got a super huge retina [TS]

  monitor everything is magical and maybe not apt maybe Apple is not the person to [TS]

  make the fancy retina you know Retina Display adaptation for the for the [TS]

  MacBook but sure somebody might write yeah I don't know but I've got [TS]

  christopher's are clapping shown it was equipment machine [TS]

  yeah it was I'm mostly liked it because it was not a ThinkPad I'll be honest [TS]

  look at the bezel around that this way I know that's beautiful beautiful 15 [TS]

  pounds haha oh yeah that's the those were the screen brightness oh that's [TS]

  right my my truck was always like turn the screen brightness down really low [TS]

  and then switch from 252 256 colors two black and whites you get an extra hour [TS]

  of playing escape velocity Nova I think I got like four hours out of that [TS]

  battery once but like keeping it on the lowest settings God doctor was always [TS]

  clever at Catholic those keys work I know what was so fun and had little [TS]

  props I forgot about that forgot about the little benefit to prop the keyboard [TS]

  I think that was understood the economics of proper place to type with [TS]

  her palms up completely ruining our wrists yet a removable battery packs [TS]

  that's amazing alright I gotta get up I can't do this redirect and educated [TS]

  reading on the air with John Gruber of the PowerBook duo anything with the doc [TS]

  though it really sounds like a great idea and never actually took off ya [TS]

  unfortunate I see I feel like in the handoff era that would be so cool we're [TS]

  just like you even even you just plug your USB seemed a Coca Cola guess it [TS]

  does this all wirelessly this point you know i i dont have to plug anything like [TS]

  I don't have to plug my macbook into my iMac because all of the things here I [TS]

  can mostly get on my computer via hand off or I can get everything from Dropbox [TS]

  directly like I don't keep any files on my MacBook Air MacBook Air has like a [TS]

  tiny little 128 SSD and then everything I just store in Dropbox and I just [TS]

  grabbed what I want and then do you have your you have their setup not to not to [TS]

  mirror your entire drama [TS]

  what's left of sink so I have liked my work files and then I casually all [TS]

  people over like if I'm working on a music project [TS]

  roller derby stuff I have like that specific folder sync but everything else [TS]

  is just fine it all download it somewhere else that's the killer that [TS]

  that was the level up for Dropbox it made it like infrastructure because then [TS]

  you can use it in areas like that you can't and conversely you can then use it [TS]

  and other scenarios I give you have a big big iMac on your desk and all of [TS]

  your photos are you know it's like a humongous you know terabyte collection [TS]

  of photos on Dropbox and not worry about what it's going to do here she says oh [TS]

  yeah you don't you don't wanna cry I think I moved all my photos to Dropbox [TS]

  last year after they acquired loom which was my sort of go to cloud photo so [TS]

  solution I'm not crazy about Dropbox carousel cuz it's kinda kind of its kind [TS]

  of broken right now but it does allow you to very quickly go two years and [TS]

  dates and stuff and just knowing that all of my photos are backed up and away [TS]

  somewhere and then also locally on my max I'm like all right I like I don't [TS]

  have to panic about losing five years of photos because hard drive start clicking [TS]

  or SSDs explode or I don't know what SSDs do when they die they just turned [TS]

  off and I think they just go corrupt [TS]

  like they took his turn to static yeah I've never had one bad but nor have I [TS]

  think I think it's just like to say a state of corruption but they don't click [TS]

  now they certainly don't click I never have to hear that sound again [TS]

  knock on wood [TS]

  me take another break here and we'll keep talking about photos and i want to [TS]

  talk to thank our next sponsor it our good friends at Sharis berries makes [TS]

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  some of the new designs that they have really cool stuff it's you know why [TS]

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  can use that code get it for 10 bucks it's an amazing deal way more than $10 [TS]

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  you five bucks and let people know came from the show so my thanks to Harry's [TS]

  for once again supporting the show while back I've been meaning to talk to you [TS]

  about this for over seventy you had a story this is to always back at Macworld [TS]

  you did a story on the Lightroom 4 iPad leaa so I don't get it [TS]

  I've been a Lightroom user four years and I've just it's like I'm start to [TS]

  turn into an old man who's afraid to use new stuff I like lately I've been using [TS]

  it since one point out it was like I tried a picture and I tried Lightroom [TS]

  and it did at least back then a preacher was really slow and Lightroom was really [TS]

  fast as I gotta go with this and I've been laboring user ever since I don't [TS]

  get I don't get the iPad version yeah I feel like it's it's something that you [TS]

  have to actively insert into your workflow and not like you know some [TS]

  things you just they work seamlessly with you are it's Pixelmator is a great [TS]

  example of a similar a nap that's both available on the Mac and on iOS and i [TS]

  felt that it was like it was really simple and Pixelmator you just don't do [TS]

  this then hand off does that magical for iPad I feel like it took me a good month [TS]

  to really feel comfortable with it to really get used to it like diet Jeff [TS]

  Carlson radar radar hands on anything from a cold when it first came out and [TS]

  he kind of encouraged me to start using it and I i I have to admit I still don't [TS]

  use it all the time and I still like I'm still going between [TS]

  amateur in Lightroom also to be honest because Apatow has better better [TS]

  tethering workflow for me in part because Jason Snell was he wrote a bunch [TS]

  of Apple scripts for it but I don't know if meaning that you're shooting shooting [TS]

  live like tether yeah exactly there's so many meetings a tethering nowadays [TS]

  tethering you're connecting your camera to be a USB tier back so that anything [TS]

  that you take is showing up immediately on your Mac rather than having to take [TS]

  it off load and put back in into a vs the sdcard I don't know I i feel like [TS]

  the app is really really useful for kind of senior library and for editing doing [TS]

  light edits but it it again like like a lot of these is dependent on your [TS]

  internet connection and dependent on you know the the closeness of EUR Lightroom [TS]

  library where I don't feel like you could do everything that I might want to [TS]

  do on Lightroom versus online for the iPad vs on Lightroom for my Mac I feel [TS]

  like I like the iPad a lot better as a photo editing service or service of [TS]

  photo editing platform I really like being able to physically physically [TS]

  highlight areas with my finger and physically be able to like color things [TS]

  and more or change change dials by sliding like multi-touch gestures feel [TS]

  like a more natural editing experience because I feel more textiles and just 20 [TS]

  and clicking but I don't I also don't necessarily think that Lightroom 4 iPad [TS]

  is is the best way to do it yet [TS]

  kind of it it makes me it makes me question in sort of in a broader example [TS]

  I know this is where you're going with this but it makes me sort of question [TS]

  the just companies in general being like what we have a Mac App we have to be on [TS]

  the iPad and we have to we have to have something on the iPad that links to our [TS]

  Mac App and some people do this really well and I think lightroom as it is a [TS]

  decent example of a good adaptation in a good linkage to its Mac app [TS]

  but with other ones just it feels kind of throw-away you know what it feels [TS]

  like like the company is just like we need we need to have a presence on here [TS]

  actually sort of Adobe's other apps really good examples of that we're a [TS]

  couple a couple of their like Photoshop Photoshop Express for the iPhone I [TS]

  remember being really excited when it first came out being like yes finally [TS]

  I'll be able to have a good way to edit photos like to do is two or three years [TS]

  ago and then when I opened a time like this does nothing [TS]

  this is absolutely nothing that I wanted to do yeah my my perspective is as i [TS]

  decided i prosumers probably the wrong way to put it because it put the word [TS]

  probe for summer it's more like consumer with occasional pro dabbling some cons [TS]

  fessional but you know I come into photography enough that I I still like [TS]

  to buy real cameras I don't shoot every on my phone and I you know and I'll [TS]

  spend $1,000 I have a you know I have a Canon 5d two years old now mark too but [TS]

  I have like a nice the fifty millimeter F to F 1.2 lens which was like 1500 [TS]

  bucks so last forever [TS]

  all right that the glass definitely last but you know I have a couple thousand [TS]

  dollars of cameras which is nothing compared to a serious photographer but [TS]

  it's a lot more than most people can invest which which where you know where [TS]

  should I bead editing my photos has been a dilemma forever and I photo was never [TS]

  right for me and Lightroom at first really hit a sweet spot but the the the [TS]

  the problem I run into with Lightroom is just that it ties my photos to my Mac [TS]

  and they're not everywhere and picked her life doesn't really I haven't really [TS]

  they have a new thing for Lightroom but it's like because I shoot in RAW and a [TS]

  lot of the photo upload site want everything in JPEG you have to like [TS]

  export manually which is way too much work like I'm not gonna do that [TS]

  I just kind of you know I don't spend that much time I just go through [TS]

  throughout all the ones are garbage keep the ones that are garbage find the ones [TS]

  that are actually really good and then maybe spend a couple minutes [TS]

  you know tweaking them to make them perfect you know so there's really like [TS]

  I shoot you know over a holiday or vacation shoot like 300 photos I throw a [TS]

  hundred out maybe a hundred fifty out as their garbage or duplicates in the [TS]

  equally good as another shot taken at the same moment and I'll find maybe a [TS]

  dozen that are really good and then I'll take this doesn't you know pipe filters [TS]

  tweak the exposure to make it perfect and then that's it that's all I do and [TS]

  then I'm done I don't have to pick which ones to export stuff like that so I'm [TS]

  hopeful that I guess where I'm going with this whole thing is that I'm kind [TS]

  of secretly hoping that the new photo [TS]

  of secretly hoping that the new photo [TS]

  as for Mac will be good enough for all of that it will make me wanna switch [TS]

  from Lightroom even if I miss some of laterooms expert controls that the [TS]

  overall flow of having my photos [TS]

  sink to iCloud and then you know I have to do is start them and then they start [TS]

  ones will show up on all my devices and stuff like that that's kind of what I'm [TS]

  hoping yeah I so I've been testing the photos beta since I think the first [TS]

  first developer beta on the phone and the first developer based on the Mac [TS]

  which was last month I wanna say now and photos [TS]

  isn't perfect but it feels so I used loom last two years ago when it when it [TS]

  showed up I wanna say it started in 2013 and then drop box bought it last year [TS]

  and I really liked loom for exactly the recent you were describing where it's [TS]

  like your photos are everywhere although of loom didn't have photo editing [TS]

  features so anytime I want to edit something I had to pull it down and [TS]

  edited and like Photoshop or something and then through a back up and that was [TS]

  that was that was messy it did it didn't have the seamless experience that I [TS]

  really wanted and photos comes closest I think especially talking about what what [TS]

  you really want out of a photo editor the thing that really like that really [TS]

  impresses me in photos is how easy it is to get a really nice at it from it [TS]

  we're like they're editing controls are super simple if you want them to be [TS]

  super simple it's just you know it's three sliders it's like the light the [TS]

  color and the black and white slider he wanted to turn your photo into black and [TS]

  white but there is a lot of there's a lot of hidden stuff in there if you drop [TS]

  it down like if you drop down the late exposure you got exposure highlight [TS]

  shadows brightness contrast stuff like that and on photos for Mac there's even [TS]

  some more stuff that you can add like a histogram he want you know more in depth [TS]

  about what your colors doing you can add like sharpening and definition and noise [TS]

  reduction and white balance and levels so you got you got a lot of controls [TS]

  there [TS]

  which is not i mean it's not it's not as good as a pitcher and it's not as good [TS]

  as lightroom but I also feel like this is a 1.0 product and it feels to me very [TS]

  much [TS]

  iMovie 08 are not even iMovie 08 by movie 11 where it's like there's there's [TS]

  enough in there for the con professional that that you won't feel like you're [TS]

  just using baby tools the way that I photo was my current struggle with [TS]

  photos for Mac is that I love the sinking I love the editing tools [TS]

  favoring is really easy albums are sinking which is really cool [TS]

  still no smart albums on my phone I'm kind of bummed by Felix Smart Albums [TS]

  would be really great way to organize certain things like screenshots for [TS]

  example and but maybe it's too complicated on iOS right now may be [TS]

  there for me it's like I'm back project but my my problem is I already pay 10 [TS]

  bucks a month for Dropbox for you know having a terabyte of storage and I have [TS]

  all my photos in Dropbox and now I'm paying you know I'm currently paying [TS]

  four bucks a month for iCloud photo library and iCloud services but I'm sure [TS]

  I'm gonna have to upgrade to the next year as soon as I integrate my entire [TS]

  photo library and photos for Mac right now have about 5,000 photos and I think [TS]

  I have like thirty five forty thousand photos sitting in Dropbox that I still [TS]

  have to to integrate into this new library and I'm a little afraid about [TS]

  how much money I'm gonna have to pay Apple every months to store all of those [TS]

  and also there's the Apple has you know Apple wants to make it really really [TS]

  simple when it comes to optimizing photos I I had a big conversation with [TS]

  some of the Apple raps about like how the that checkbox that says Optima is [TS]

  only like a certain subset of the photos on your hard drive and how that works [TS]

  and basically it's it's dynamic so it depends on how much space you have free [TS]

  and how much space you have on your hard drive total [TS]

  often like it chooses the photos automatically for you based on like what [TS]

  photos you've opened recently the photos in your favorites and any photos that [TS]

  you're editing immediately get pulled down from the cloud which is like that's [TS]

  that's nice and and I like the idea of having to take it out of the user's [TS]

  hands but at the same time it makes it a little hard to be like alright well I [TS]

  know I want a specific album to show to people to have to start each one of [TS]

  those photos individually like you have to copy all of those photos and put them [TS]

  into a Dropbox album to make sure that they stay locally on my machine vs [TS]

  getting vanished up into the clouds I have to open all of them you know it's [TS]

  the Apple tries to make things super easy and for the majority of people [TS]

  they're super easy and it's great and then there are the weird use cases [TS]

  really I just I really just want to know that my photos are here so I can I use [TS]

  them it's a really hard problem it is it is really wide-ranging once you once you [TS]

  start thinking about everything that you need and a complete photo system [TS]

  everything from import and reading all the various RAW formats of all the [TS]

  various cameras and doing a lot of which a lot in and of itself is like an [TS]

  underappreciated thing that Apple is doing you know how many times you get [TS]

  like a Mac OS 10 update that includes you know it's like 40 new bra cameras [TS]

  and you think I did notice that many bad all the editing and the smart said that [TS]

  that you want and then but then you get into the sinking stuff and it's so [TS]

  complicated [TS]

  you know you know like to think i will like with Apple wats like I know that [TS]

  there's some people who are like I think that they've said they would you know [TS]

  it's officially documented that there's only 75 megabytes of storage for photos [TS]

  and everything that's crazy considered inside know that I can put your full [TS]

  size photos they're going to scale them because it doesn't make any sense that [TS]

  the tiny Retina screen why would you have full size photos 20 megapixel [TS]

  right even like eight megapixel photos right off the iPhone doesn't make any [TS]

  sense it's only a 40 millimetres yeah you know you're gonna be able to fit a [TS]

  lot of photos and 75 megabytes but how do you do that scaling where does where [TS]

  does that happen and you know it's just so complicated [TS]

  yeah well I feel like they've gotten they've gotten some of that kind of [TS]

  figured out already because when when photos aren't stored so I've [TS]

  optimization turn-on for both my macbook air and my iPhone because I don't want [TS]

  you know 5,000 5,000 photos worth of space taken up on my computer and for [TS]

  all of the photos that aren't stored locally you still see like low res [TS]

  previews and I have to wonder if those low res previews happened to be the same [TS]

  sizes are nice little Retina screen I feel like the the thirty eight [TS]

  millimeter is something like to 12 by 300 something so those are those are [TS]

  pretty small pictures to begin with so it may just be that like all of those [TS]

  low res snapshots that that photos for Mac and photos for iOS stores by default [TS]

  may be the perfect size for her on and those don't take up very much space at [TS]

  all I think those are probably kilobytes so anyway what it what is your overall [TS]

  verdict so far on I found the beta for Mac it's surprisingly solid actually I [TS]

  am especially given from the first beta I had a couple of problems [TS]

  initially with iCloud photo library randomly turning off when i turn it on [TS]

  and then I'd relaunch photos from a can often turn it on again but aside from [TS]

  that it's really fast even I've got 5050 photos and right now and the thing [TS]

  scrolls ridiculously fast I'm in the bay I'm scrolling through right now I'm [TS]

  talking to you again I wanna MacBook Air it's not like not like I have a hundred [TS]

  chorus at my disposal are really high level video card but it its speedy [TS]

  opening up photos that aren't stores like I'm gonna go back you know here's [TS]

  something from CES that's almost definitely not stored it took two [TS]

  seconds to load up from from online it does like it's it's it's super fast also [TS]

  I really appreciate how how well it syncs with iCloud iCloud always been one [TS]

  of those things with her you know it can either work really well or it can just [TS]

  completely wet the bed and and especially I noticed this I was born on [TS]

  a flight back from San Francisco on the internet was completely completely [TS]

  failing because you know go areas either great or terrible so I was just sitting [TS]

  on my sitting on my iPhone and playing a bunch of my call to adventure and then [TS]

  going into photos and being like you know I'm just gonna go through all the [TS]

  photos I have on my on my phone and like delete and organized accordingly because [TS]

  I've got nothing else to do and I've got all these photos and I know I've got [TS]

  like duplicates and things like that and I did all of this with no internet [TS]

  access in the back of my head and this includes like photos that aren't stored [TS]

  locally on the device that have like the little processing symbol on the back of [TS]

  my head of mike is this gonna accidentally screw over my entire [TS]

  library when I might as well find out it's a beta right and it seemed [TS]

  everything perfectly and all the favorites that like I queued while I was [TS]

  offline it pulled all of those down as soon as I got off the plane and like it [TS]

  rejected Lt [TS]

  and something like that is really really a big market change for Apple least for [TS]

  me where you know i i basically did all that having implicit trust that my [TS]

  photos wouldn't either disappear or accidentally triplicate and I was right [TS]

  granted that mean haha that may not be a hundred percent of the time it worked [TS]

  for me maybe it won't work for other people I'm kind of hoping that it's that [TS]

  it's better though like I haven't really run into any photo Los problems with [TS]

  iCloud photo library and that was my biggest concern because your photos are [TS]

  precious you know that's that's the one thing that I am always super concerned [TS]

  about your photos are [TS]

  potentially your life you know that they are a mean they are snapshots really [TS]

  it's it's true it's and it's like when you talk to people who've worked and you [TS]

  even dead so you probably be a first-hand experience being touched [TS]

  people who work at Apple stores it's like that like worse part of the job is [TS]

  somebody who comes in as a dead hard drive and can be resuscitated and then [TS]

  they they start to cry and they say you know my you know my husband died a [TS]

  couple months ago and I have my last year of pictures with them they're only [TS]

  on that hard drive or something like that and it truly you know you can't [TS]

  even overstate how devastating it really is like the probably the most important [TS]

  data that Apple keeps yeah it's it's incredibly vital digital data and we [TS]

  think about you know old analog photo so I've got you know boxes and boxes of [TS]

  snapshots that maybe I'll never look at again but those boxes are there unless [TS]

  they get burned down in a fire you know which is a lot less it's a real issue I [TS]

  mean it should definitely happened or water damage no water damage and fire [TS]

  two huge things for you know archived boxes or albums of photos [TS]

  yeah but those things are less common then yeah exactly and you could argue [TS]

  well digital debt as a lot easier to replicate which is true and it's like [TS]

  the more copies you have something better but they're still that that fear [TS]

  I mean I lost when my my last big hard drive crash in the one that kind of [TS]

  force me to think very seriously about good backup solutions I did an art [TS]

  project with a friend when we went across the country and did I made comedy [TS]

  and tragedy masks and like took pictures in front of various historic landmarks [TS]

  so we had these wonderful photos of like hanging over the Niagara Falls with [TS]

  tragedy like looking potentially 2004 down is it and we have like we had a [TS]

  digital camera we took eighty percent of those photos and all of them were lost [TS]

  in that hard drive crash and I did I was lucky that we also were taking some [TS]

  backup photos with like a really crappy like 24 exposure instant cameras we just [TS]

  thought well that might be fun have some [TS]

  RealMedia with the digital media when we do our exhibition and those are the only [TS]

  records and I have that that trip even existed as I mean it's not not nearly as [TS]

  as heartbreaking or as a status like losing but it's still a you know it's [TS]

  still a mark in your life photos are one of the photos and Twitter at this point [TS]

  I like the mark points of where I can be like yes this is how my life is going [TS]

  this is this is what I did last week because sometimes everything's are you [TS]

  know things are so crazy that you do you stop and you forget you know the day [TS]

  today you forget the funny little moments that happen in the in betweens [TS]

  and I i really I love that Apple is putting such a big emphasis on photos I [TS]

  think that if they if they manage to make this work i mean they have they [TS]

  have such a wonderful camera in the form of the iPhone being able to actually you [TS]

  know have those memories stored and easier easily accessible place and being [TS]

  able to share them very easily is so much better than what it's been so far [TS]

  which is dumping them in folders thinking with Dropbox and praying that [TS]

  like these eventually when someone has a photo organization service that I don't [TS]

  hate and strategically it becomes a powerful form alarcon the cynical out [TS]

  there can say that that's the primary reason they're doing it I don't think so [TS]

  I think that their first goal is let's build complete workflow everything from [TS]

  sucking in the photos from here [TS]

  iPhone and iPad 2 you know the photos you import from any stand-alone camera [TS]

  might have to where do you store them which copies or where and how are they [TS]

  so that you can get them anywhere anytime from any of your devices and you [TS]

  know do a good job at it I think that it's really about the customer service [TS]

  but then once they have that place and wants people can trust it man you what [TS]

  one would you ever want to switch to any other device if if that's part of you [TS]

  know your workplace yeah it's not just about oh I like iPhone or I like iOS [TS]

  more than I like Android it's well my iPhone has all of my photos on it and it [TS]

  has iCloud it has my you know [TS]

  it has the heart beats that I've sent to my husband on my Apple watch why would I [TS]

  why would I want to give that up and especially I didn't even talk about you [TS]

  know the the project site of photos for Mac which like they've carried over the [TS]

  same things that you can do from iPhoto but they they added a bunch of other [TS]

  prints and dynamic prints now so you don't have to instead of having to like [TS]

  crop photos for a certain size you can print photos no matter what size or [TS]

  shape they are you can print like square photos you can even print panoramas and [TS]

  Apple will automatically print any size photos for you and like being able to [TS]

  not only store them digitally but also have the option of having those physical [TS]

  copies and you never have to worry about going to Walmart rite-aid or anything [TS]

  like that or you know it's just there that leads me to a serendipitous segue [TS]

  I'll a sponsor the show our good friends at fracture so speaking of getting [TS]

  analog pronounced of your photos tractor is a service that takes your photos and [TS]

  print them directly on class then take a piece of paper printed on paper and then [TS]

  put the paper behind the glass they've got some kind of crazy proprietary [TS]

  process where they take frames of glass and print your photos directly on them [TS]

  very much like a Retina screen where it makes the picture look like it on the [TS]

  glass not behind glass they have all sorts of sizes ranging from the small to [TS]

  medium to classic two large their large one is downright huge its like 28 inches [TS]

  by 21 inches something like that really really big though they also have square [TS]

  square ones go from very small perfect for a desktop all the way up [TS]

  too I think the biggest square size they have is 23 by 23 inches truly truly wall [TS]

  sized days ship with everything you need to hang them on the wall to prop them up [TS]

  under desks to prop up on a mantel or shelf or something like that it's all [TS]

  there right in the cardboard packaging that your fracture ships with very very [TS]

  clever clever enough just to check them out to see the way they packed packed [TS]

  these things and package them in and of themselves they have great prices really [TS]

  high-quality great customer service and if you go to our website at fracture [TS] they even have a really cool blog where they show great examples of what [TS]

  people are doing fracture and even things like I apps app reviews for iOS [TS]

  photo editing apps and tips and stuff like that to get better photos it if [TS]

  you're into photography it's a great website just to check out the photo [TS]

  nerdery that they get into and best of all they have a great deal for listeners [TS]

  of the talk show they have a coupon code sharing fireball all one word just type [TS]

  that in when you buy and anything you get with that code you will get 15% off [TS]

  so the prices are already great use that code during fireball though and no no [TS]

  you came from the show [TS]

  don't know that you're at a gotten a fracture and you'll save serious money [TS]

  the big ones are expensive I mean I think you know it's a hundred [TS]

  twenty-five bucks to get the biggest size that they have a 15% off on that is [TS]

  real money so go ahead and check out fracture at fracture and remember [TS]

  that code during fireball which will save you some bucks and help support the [TS]

  show [TS]

  so here we are we've grown our and 47 minutes into the show hour and 50 [TS]

  minutes and we haven't even talked about Apple whatcha I have been thinking about [TS]

  the timing of the event and I'm still confused why they held it when they did [TS]

  cause March 9th is just so far in advance of them taking pre-orders a [TS]

  month later and six weeks ahead of them shipping [TS]

  and can't help but think that you know I've been talking with your colleague a [TS]

  time are Rene Ritchie about some of this and the consensus seems to be that Apple [TS]

  kind of got locked into that day because they expected maybe when they locked in [TS]

  your brain and sort of making the plans for the event that they were sort of [TS]

  expecting to ship the watch sooner than they're going to maybe like an early [TS]

  April thing instead of a late April thing yeah I'm kind of two minds on [TS]

  thats on on that because on one hand I think that yeah they were timing to go [TS]

  for a specific date and a specific time and say like hoping you know well will [TS]

  launch for a good a good solid spring but then i think is that kind of slipped [TS]

  a little bit when we got Tim Cook saying April in in the last financial call I [TS]

  wanna say for the watches lunch and then they're like well we've got this but but [TS]

  honestly my my real side is it gives it gives the appropriate buildup for sort [TS]

  of the anticipation of the watch gives them time to roll it out in magazines [TS]

  and it also gives them a it gives them the time to showcase them in the stores [TS]

  not only to build the buildin put in the tables that they're going to need to [TS]

  show off the watches but also I mean starting April 10th gonna have [TS]

  appointments for people to be able to come in and try on the watches and play [TS]

  with them and really get a sense for how they've you know up till now like I've [TS]

  played with some and you you were at the September event you've played with some [TS]

  but the majority of the public all of them have seen about the watch is a ton [TS]

  of news articles and a couple of maybe like 15 second very dark and blurry [TS]

  hands-on with the watches they really haven't had a chance to experience it [TS]

  themselves and their hands and it's it's what you know makes the Apple stores [TS]

  magical and it's always made the magical is that people can come in and actually [TS]

  like get to see how this product might change their life and I think giving [TS]

  people two to three weeks to really get a chance to have some hands on time and [TS]

  to see what you know not only see what kind of band combination do I want [TS]

  the sport to watch 2010 Gold Edition kazan never in a million years be able [TS]

  to afford it [TS]

  you also really get a chance to to see what it's good for and and what it might [TS]

  actually do for your life versus you know all of us assholes in journalism [TS]

  we're like this is what the Apple watchers going to do for you are this is [TS]

  what the Apple watch absolutely won't do and this is why the Apple watchers [TS]

  useless this is why the Apple watches wonderful but being able to to just sort [TS]

  of have a little bit of time to play with yourself and be like oh oh i see [TS]

  how useful this is serious actually works [TS]

  yeah I mean it's definitely multi variable I mean retails defined part of [TS]

  it is definitely part of it publicity is definitely part of it I think even the [TS]

  editorial schedule of fashion magazines is part of it because they have a longer [TS]

  lead time but I've been thinking about it and I definitely detect I mean I [TS]

  wasn't at the event last week but just from what I can tell from the outside [TS]

  and from the small bit of communication I've had with with Apple you know in the [TS]

  last few weeks about to lead up to Apple watch and just from what I've seen is [TS]

  that they're doing you know full court press on a watch that to me they only [TS]

  really bring out this this level of of publicity and hype and PR emphasis for [TS]

  brand new products and and they don't really do brand new products that often [TS]

  I mean the last 10 years there's only three the iPhone in 2007 the iPad in [TS]

  2010 and now this [TS]

  the watch and 2015 and I just get the feeling that the differences that they [TS]

  when you already have momentum and iPads are already selling an iPhone too rowdy [TS]

  selling then you can just say new iPhone and you can assume they know what an [TS]

  iPhone is and you just tell them what here's the stuff that new and better in [TS]

  the new one [TS]

  whereas with something altogether new like watch they really feel like they [TS]

  have to do an extra amount of effort just to get the baseline level of [TS]

  consumer interest up and heat at the right time for when they're gonna start [TS]

  taking orders and startling people into the stores [TS]

  absolutely i mean you look at you look at the eight sheer amount of press that [TS]

  Tim Cook alone is doing and the interviews that he's given every single [TS]

  interview there's at least one moment where someone's like are you wearing the [TS]

  Apple watch and he's like yes I am and then proceeds to do a quick like two [TS]

  minute demo of something called on it and it's every time it's a slightly [TS]

  different you know demo it's not he doesn't do the same like you can check [TS]

  my calendars I can play I can repay you know I think about the first one the [TS]

  first on list Charlie Rose that was that right the ps1 yeah he spent like two or [TS]

  three minutes and he did show off Apple paying that one and then each subsequent [TS]

  1 like Goldman Sachs he talked about like white was useful for him and there [TS]

  is that most [TS]

  Fast Company article that came out yesterday or this morning where he's [TS]

  talking about the watch glances and every [TS]

  it always feels i really admire Tim Cook in that way for the very subtle way he's [TS]

  able to do product marketing demos without making them feel like product [TS]

  marketing demos I don't know whether it's the way that he presents himself or [TS]

  just like it's a very casual way of like you know the watch this whole thing yeah [TS]

  let me talk about this and before you know it I've given you a three minute [TS]

  demo and you just think I'm talking about myself and like what I'm doing [TS]

  it's it's really smart I don't think it's any coincidence that Jony ive has [TS]

  done more press [TS]

  s in the last two three months than in the rest of his year combined rest of [TS]

  his career I should take combined of course I want you think there are a lot [TS]

  of things writing on this rate it's the first major host Steve new product I [TS]

  mean I think that Tim Cook and his team has done an incredible job and you know [TS]

  in jobs absence but it's still like this is this is their first product and and [TS]

  I'm actually like I'm proud of the press for not being like the first post jobs [TS]

  you know like making such as such a big deal of it but I definitely it's got to [TS]

  be weighing on them a little bit too we have to make this a success and we have [TS]

  to be sure that this really miss launches out the door like gangbusters [TS]

  and it's also the you know how many I haven't wanna watch in 10 years a lot of [TS]

  people I know are you know watches watches are not a daily daily wear item [TS]

  like they used to be and smart watches especially I have not you know up until [TS]

  I tried on the thirty eight millimeter Apple watch there was not a single [TS]

  SmartWatch on the market that would fit my wrist like smart watches just aren't [TS]

  like more targeted towards women at all like not even do not even like [TS]

  misogynistic no women for smart watches but it's just like no one was thinking [TS]

  about small wrists and how a small lake house SmartWatch screen might work on a [TS]

  small wrists and Apple was the first one you know that the Apple watch the first [TS]

  one at least for me where I'm like oh this not only fits on my wrist but it [TS]

  still functional I can still do things on it it's not like they have squashed [TS]

  the screen down so far that you know it's now impossible to use even though [TS]

  it it it it looks semi night so it's you know I think they're facing the wearable [TS]

  issue 2 like everybody needs of all everybody was going to your smartphone [TS]

  and tablets a bigger one but I know it's just a few millimeters but I'll few [TS]

  millimeters here few millimeters there and it decides it makes a big difference [TS]

  I think that the the highest praise designed for a SmartWatch to date one [TS]

  that got a lot of mass market attention is the Moto 360 aka the Moto 270 because [TS]

  it has the flat bottom underground screen and I i don't really particularly [TS]

  care for it but I think that a lot of people have praised the design but in [TS]

  the grand scheme of things it's a relatively large watch yes and the first [TS]

  person who I've seen wearing it was an Indian ATCO did you see it at the at the [TS]

  September event cuz that's when I saw Andy's watch was actually right right [TS]

  before we went to the doors for the Apple event and I was actually like hey [TS]

  Andy I've heard good things about this can you take this off and can I put it [TS]

  on for a second hand he gives the Moto to me and I put it on my wrist and the [TS]

  watch face itself the three sixty to seventy you know is actually physically [TS]

  larger than the diameter of my wrists like there were there are parts hanging [TS]

  off each side and at that point I was just kind of like yeah it's it's a [TS]

  pretty watch on und but like this this would basically look like I'm carrying [TS]

  around half a handcuffed I think the bottom line is that the more we learn [TS]

  about how to watch and the more we kind of get a sense of it is that it's like [TS]

  you I feel like you can't overstate just how ambitious it is as a platform it's [TS]

  not just telling the time in getting your text notifications on your wrist at [TS]

  the same time it's a real platform and there is an inherent complexity to [TS]

  anything that ambitious and I don't know that it's a problem because I feel like [TS]

  the main things you're gonna wanna do you'll be able to figure out your gonna [TS]

  be able to figure out how to adjust your watch face and pick the one you want to [TS]

  be able to pick up the complications you want on the watch face but I don't think [TS]

  it's quite as simple as the iPhone was in 2007 the iPhone hit the home button [TS]

  and there were i think it was 13 apps that were right there on the home screen [TS]

  and those 13 apps on the homescreen gave you a quick one screen overview of the [TS]

  scope of what you could do with the app and just the names of the apps will let [TS]

  you know what they were only got to watch as that many more apps but it's [TS]

  more and there are a couple of other contextual modes that the original [TS]

  iPhone didn't have like glances and notification center that give you a [TS]

  little bit of extra complicit complexity in terms of where are you and how do you [TS]

  get back to where you were and I and some sense I think it's almost more like [TS]

  a Mac in that sense of not being a problem [TS]

  insofar as that you can be a Mac user and not have explored the entire system [TS]

  and used every app and it doesn't mean that the Mac is too complex or too [TS]

  complicated because you're able to figure out the things you really want to [TS]

  do absolutely I went to the Apple watch page out of curiosity and I was like [TS]

  alright how many how many default apps are there and if you're if you're not [TS]

  counting the clock functions there sixteen if you count the alarm stopwatch [TS]

  timer in world clock you get twenty total so you've got you know seven more [TS]

  apps off the bat [TS]

  still i mean overall you've got a very similar similar build to the original [TS]

  phone in terms of Lake messages SMS phone mail calendar but you've got to [TS]

  apps dedicated to the exercise portion which you're just talking about and I [TS]

  think that's that's going to be really key for the watch especially we didn't [TS]

  really touch on research kit but at some that's something that really sort of [TS]

  made an impression to meet during the event the idea that you know Apple AAPL [TS]

  is not only going to build this revolutionary technology but they're [TS]

  actually going to put this revolutionary technology to work at making our lives [TS]

  not only better but potentially longer on by using all this integrated stuff [TS]

  that they've been putting together over the last two or three years [TS]

  maps passbook and Siri which of course are new in the last couple years [TS]

  Camera Remote which looks directly into your phone [TS]

  you to Apple TV remote which I'm excited to actually see and play with like [TS]

  there's there's so much more at such a more mature as you're saying it's a more [TS]

  mature product I think that it's Apple has apples learned from its its [TS]

  successes its failures its mistakes it's it's you know when's the fact that there [TS]

  you know watched it is still very red rudimentary and it is built you know if [TS]

  their extensions basically they're not flaps and I don't even know yet whether [TS]

  or not like third party apps will be able to really run on the phone on the [TS]

  atmosphere on that on the watches your phone is not in wifi range I don't know [TS]

  if that's that's something that you can do with current watch ups watch kidnaps [TS]

  but but the fact that there are watch caps at all for the first generation of [TS]

  that watches huge the fact that people have been able to develop for them since [TS]

  november is huge and the fact that Phil Schiller basically said this is step one [TS]

  and full native watch after going to be coming soon [TS]

  like they're they're clearly I mean there's there's a lot of thought that's [TS]

  been put into this this launch pad just today in the Fast Company article the [TS]

  interview with Tim Cook with the authors of becoming TV Steve Jobs Brent [TS]

  Schlender and raked at Delhi Tim Cook specifically mentioned the difference [TS]

  between iPhone launching without an App Store a year out from an App Store and [TS]

  Apple watched launching with an SDK that came out months in advance and maybe not [TS]

  full-fledged apps but watch you know with third-party developer support right [TS]

  there on day one and you know they're already promoting these apps third party [TS]

  apps before the watches even out and just how different that is how much more [TS]

  fully formed this platform is at this point than iPhone wasn't in 2007 [TS]

  especially Tim Cook's Fast Company article I just it really it really spoke [TS]

  to me throughout the article really emphasizes that the watch [TS]

  shouldn't have been made without Apple's culture and without Apple sort of big [TS]

  picture focus on what did you say not living in a small box and he says it's [TS]

  you know I think I think from Steve about you know putting a dent in the [TS]

  universe but that that comes up repeatedly throughout the article about [TS]

  you know not look like operating as if you do not have limits and you know if [TS]

  you run into limits acknowledging them and then moving past them and and really [TS]

  you know believing that you can you know that you can work and live in building a [TS]

  worlds where you're not you're not buxton you're not limited by outside [TS]

  factors I know I i feel like that that's a that's a philosophy that can [TS]

  occasionally you know go really bad way but with the watch it really does feel [TS]

  like they like always Apple took their time they step back and they said all [TS]

  right let's you know let's really machine this thing within an inch of its [TS]

  life let's make sure that you know what we're really saying is the absolute best [TS]

  product that we are most proud to put you know our names on his yeah you're [TS]

  absolutely right they could have released a watch last year and it could [TS]

  have been bare bones and it probably you know probably would have outsold the [TS]

  pebble 21 but you talk about you know when you look at you know that the most [TS]

  recent samsung galaxy s sex phone right it's at this point Apple has Apple has [TS]

  become a company that everybody looks to whether or not they put out of a gang [TS]

  buster blockbuster product or just incremental revision people look to them [TS]

  people you know [TS]

  copy innovate build off of their ideas and if they had put out you know if they [TS]

  put out Apple watch version 2.5 with no App Store and with limited apps they [TS]

  they probably still would have the basic design down they would have additional [TS]

  crown they would have had the the button and then you know the year then they'd [TS]

  have to not only deal with their own internal struggle of being like all [TS]

  right we need to make this super you know we need to make this even better we [TS]

  need to figure out how to elevate this but then they also would have to deal [TS]

  with the competition trying to copy the few things that made it unique in the [TS]

  first place to see this article last week [TS]

  Greg cohen wrote it how Apple makes the watch it's great speculation and he [TS]

  admits that speculation but based on those three videos that Apple put out [TS]

  with how they work with aluminum how they work with stainless steel how they [TS]

  work with gold and looking at the processes that are used the the milling [TS]

  the smelting whatever you want to call it and just talking about the details [TS]

  and Greg knows what he's doing he's I've known him for years through he works [TS]

  with my friend duncan Davidson on luma loop these great custom-made high-end [TS]

  camera slings you know and you put around your chest and you can attach [TS]

  your camera to them and Greg the guy who designs all the little pieces the [TS]

  connectors though rings you know the everything that goes on at the metal so [TS]

  he knows we talk about when it comes to working with metals like aluminum and [TS]

  steel and stuff like that and making high quality stuff and I thought one of [TS]

  the point is hard cause great I'll put in the senate but the point that he [TS]

  makes that I thought really stood out is that the smaller the device the more the [TS]

  attention to detail matters in the market and I thought out first-hand [TS]

  having seen these watches in September that no matter how good Apple's product [TS]

  photography is an herbal product photography is in our top of the line [TS]

  it's as good as anybody's no products shot really does justice to how could [TS]

  these Apple watches look in person when you feel them in your hand and look at [TS]

  them in their own eyes closed up the attention to detail is really really [TS]

  great and I think you need that firsthand experience which means going [TS]

  into an Apple Retail Store or some other place where they sell them to to see it [TS]

  and to get excited about buying it I think Apple knows this it's it's just as [TS]

  beautiful [TS]

  a piece of jewelry as it is SmartWatch and I think that I mean you you take [TS]

  Marc Newson johnnie Ivan you put them in a room together obviously they're going [TS]

  to make something something gorgeous something that you'd be proud to wear on [TS]

  your wrist but the fact that they were able to do this and include you know [TS]

  what you know ask include all of this all of the extra stuff and make it look [TS]

  just as beautiful in your hand as it is when you're actually physically [TS]

  interacting with the display it's it's absolutely incredible in those bands [TS]

  that was another thing that I really notice in April as I didn't get a chance [TS]

  to play with a lot of the bands in September I think I will you know I [TS]

  tried on the sport and I had to make a few minutes with it if that sounds like [TS]

  pics were bad ok this is really nicely built for a sweatband but in April I got [TS]

  a chance in April and in March a chance to play with I got a chance to see the [TS]

  leather band and the modern classic buckle and I got a chance to try the [TS]

  villainous loop which I thought I was going to absolutely hate because I'm not [TS]

  like I'm not a fan of metal bands they're cold you know they get caught [TS]

  near your hair and I put that on and I'm like oh my god I like I was planning on [TS]

  getting a leather band now I have to completely reevaluate my whole my whole [TS]

  plan because they're those bands are beautiful I mean yeah I got to try the [TS]

  movies back in September and I remember thinking I wouldn't like it because I [TS]

  like to wear my white tight but snug and it seemed to me given that it was [TS]

  magnetic that if I close the Milanese loop to be snug enough to be pleasant [TS]

  than when I flex my wrist the fact that it was only connected magnetically it [TS]

  would slide down the magnetic closure with slide lunch and then it would be [TS]

  too loose but that wasn't the case at all its once you have it on somehow the [TS]

  magnet for lateral forces it's very very tight and you flex your wrist it doesn't [TS]

  change but yet it's not so strong that if you want to take it off that if you [TS]

  get your finger underneath it [TS]

  get straight off that it's hard to get off know it you really have to try it to [TS]

  believe it [TS]

  yeah it's it's exactly like the force touch trackpad it's it's one of those [TS]

  things that I mean I really sometimes I wonder if Apple intentionally makes [TS]

  products where they like you have to come and try it out before you purchase [TS]

  it because we really want you to see just how ridiculously good and yeah I [TS]

  don't I think the retail stores are important to everything Apple sells [TS]

  small Big Mac iOS whatever it's been important to the whole successful story [TS]

  over the last fifteen years i mean people don't talk about the halo effect [TS]

  anymore but I think that definitely was what fueled it where people would come [TS]

  in because I wanted to buy an iPod and back in the early days it even call it [TS]

  the iPod store and eventually they take like this store like this people this [TS]

  company's products maybe I'll try one of their computers and I'll try one of the [TS]

  phones in etcetera etcetera someone trying to underplay the importance of [TS]

  Apple's retail stores in any of their products but I really do think that the [TS]

  hands-on nature of watching the personal nature of it and the attention to detail [TS]

  that only visible at real-life distance and size that the watch is the first [TS]

  Apple product where their stores their retail stores are essential to the [TS]

  success of the product I don't think they could be doing this without retail [TS]

  without their own retail yeah I mean I dont not I honestly don't think they [TS]

  would have been able to sell the iPhone or the iPad the way they did without the [TS]

  store without that Apple stores and just that the displays are one of those like [TS]

  the multi-touch display when you try to explain to people [TS]

  oh yeah you can do this and you can pinch you can zoom and people would say [TS]

  oh yeah I've used have used unquote multi-touch displays before those of [TS]

  those awful things you use at the movies and they scroll and they lag and they're [TS]

  terrible and then you actually you know you go into a store in try one and and [TS]

  you realize so this was you know this is so fast this is instantaneous I really [TS]

  do feel kinda feel like the experience with the watch is going to be very [TS]

  similar where you know again with the fourth force touch with with with the [TS]

  digital crown [TS]

  with you know just all the interactions that you can use on the on the watch I [TS]

  was I did this week in tech last week and one of the commenters like during [TS]

  the show they have like the live chat one of the commenters was like you know [TS]

  I was I was talking about how I'm really excited to use the use the watches are [TS]

  driving tool because I hate mounting my phone just like it's a big giant screen [TS]

  and it's like it's distracting you even if you're trying to get directions or [TS]

  something I'm like oh well the watch is going to be really cool because it you [TS]

  know it's gonna buzz you while you're you know to tell you to take a left or a [TS]

  right it's gonna do different buses so you're gonna know like which which [TS]

  direction you need to turn and I i I really think that I was like oh yeah and [TS]

  I and you can use it to Siri to dictate and someone says oh you're crazy you're [TS]

  going to use a watch why would you you know you're gonna you know you're you're [TS]

  gonna do something while you're driving how do you know you're being an unsafe [TS]

  person and I'm like how is that more unsafe they're looking at you know a [TS]

  built-in screen in your car or looking at your phone mounted to a thing it's [TS]

  like being able to go to Syrian player watch you know your risk here to mouth [TS]

  and say you know tell you know tell my boyfriend that I'm going to be 10 [TS]

  minutes late because there's traffic on the highway and then it either [TS]

  sense that via you know it dictates it or you can send it as an audio message [TS]

  of Syria dictation screws up it's like i don't even have to look at the watch it [TS]

  just doesn't automatically I don't have to look at a screen it's it's it's just [TS]

  stuff like that I feel like it's not there there are scenarios you can't [TS]

  experience on vision unless you go into the store and you try it I just don't [TS]

  understand how they're going to handle the crush of people that are going to be [TS]

  coming into the stores to look at the watch there is a report last week that [TS]

  you're going to need an appointment I know they're definitely taking [TS]

  appointments are you can make one and come in and get some time scheduled but [TS]

  you can try on various [TS]

  versions and there now they're saying you don't need an appointment but if you [TS]

  don't have one you know you might have to wait and see I get the feeling that [TS]

  is sort of like a hair salon where it's like that take you if you're walking but [TS]

  you know appointments are highly recommend it highly recommended hear ya [TS]

  I imagine it's going to be very similar to our to the press demo hands on her [TS]

  you know it's a crush of people in that demonstration area and the reps were [TS]

  basically like alright we're gonna you know those of you were just you know [TS]

  plebeians who happen to be writing protect you know random tech blog you [TS]

  you'll get five minutes and if you happen to be from the Wall Street [TS]

  Journal maybe you'll get like 10 minutes and if you're a celebrity will give you [TS]

  like a full 15 minute tour of of the water in several different bands and [TS]

  like what you can do if it works well Christy Turlington was walking around in [TS]

  the hands on area and there are definitely it was a fun game to play [TS]

  during the event being like alright Press Apple engineer or fashion model [TS]

  there are definitely a lot of a lot of people from the fashion industry there [TS]

  who are VIPs and there weren't like there were any overt celebrities there [TS]

  that I could but I could recognize but I'm also very bad at the celebrity face [TS]

  game so back in September there were definitely celebrities oh yeah like I i [TS]

  remember i mean what Stephen Fry was there is that right [TS]

  a couple other people so it's like i'm not i'm not surprised by that at all but [TS]

  in terms of how the how the tables are I mean they have the the retail store [TS]

  tables at the event which is actually really cool they have tables that can [TS]

  only be opened by like an employee badge so all the watches are like hidden and [TS]

  built until like secure safes that if you have an employee badge just like [TS]

  badge attending the the table like rolls open and you have this beautiful [TS]

  beautiful jewelry store did encounter of like all the watches in their little [TS]

  nestled containers its is very very chic and very cool but also you know I'm [TS]

  going to be interested to see how they can manage the crush of people you're [TS]

  absolutely right i it seems it seems like the David you know that that table [TS]

  tents that people are going to flood the maybe I'm over Aston [TS]

  demand for the watch but I'm you sound like that writer was Reuters who had the [TS]

  like 65 percent of people don't wanna buy an Apple watch and I'm like so what [TS]

  you're saying is 35% of people do it wasn't quite 69% not interested 31% [TS]

  interested Davis I think 69% not interested in buying it [TS]

  third 25% interest in buying in six percent undecided but even so even [TS]

  though it wasn't for 31% the fact that it was 25% is astounding and another at [TS]

  one out of four people that they polled said they were interested in buying [TS]

  Apple watch which is a product none of them have never actually seen in person [TS]

  none of them abused they're probably under informed about what it can do and [TS]

  it requires an iPhone 5 right front sex so with all those things with one out of [TS]

  work Americans want is interested in buying an Apple watch if anything i mean [TS]

  for them to spend that as as bad news for Apple as they called it a sign there [TS]

  might be a tough sell its astounding because I think it's if if the poll is [TS]

  accurate [TS]

  jaw-droppingly good news for Apple may be the best news in the company's [TS]

  history that's a blockbuster product line for like you I met you imagine one [TS]

  in four people buying the original iPhone so anything else you wanna talk [TS]

  about [TS]

  I mean I think we've covered with the bases I mean I don't know I'm just [TS]

  really excited her for this year in terms of Apple products like Apple has [TS]

  so much on its plate right now I was talking about this with Rene Ritchie the [TS]

  other day where her just like we are trying to decide like we knew that [TS]

  something else was coming at the spring forward event and we were like alright [TS]

  what of the potential like 12 products like this the Apple TV thing I guess we [TS]

  didn't talk about the Apple TV thing but there's not there's not much to talk [TS]

  about Alan HBO and also like clearly this proves that an Apple TV update is [TS]

  coming sometime down the line [TS]

  yeah there at the hell was that there is the slide at the event where they said [TS]

  starting [TS]

  $69 starting at $69 starting its $69 for a device that there's only one [TS]

  configuration but that wasn't a mistake i mean i that to me is just a clear sign [TS]

  that they know that there's new hardware coming and that they just wanted to get [TS]

  this out for the HBO Game of Thrones promotion yeah let's let's get them off [TS]

  the shelves and into people's living rooms in time for them to watch Game of [TS]

  Thrones and then they're gonna be so hooked on the service and using airplay [TS]

  that when we launched our new device you know there's been rumored SDK for the [TS]

  Apple TV for god knows how many years but like this is this is probably the [TS]

  year to do it you know when you think about like now you have the watches a [TS]

  potential controller to in addition to your iPhone or iPod touches your iPad's [TS]

  like this is this is the year to probably launch games on the Apple TV so [TS]

  let's wrap it up [TS]

  serenity Caldwell you can read her writing a time or where she is a senior [TS]

  editor what your title I am the managing editor for iOS over it I'm managing [TS]

  editor for iOS and I'm on great stuff over there and on Twitter you are Saturn [TS]

  Saturn Saturn S E T T E R and great Twitter account [TS]

  highly recommended follow and my thanks to to all of our sponsors [TS]

  let's see if I can remember them all [TS]

  this week we have Squarespace foremost carries and fracture so my thanks to [TS]

  them and and my thanks to a friend indeed for all of your time thank you [TS]

  john this is a lot of fun [TS]