The Talk Show

166: ‘Way of the Future’, With Special Guest Rene Ritchie


  I don't even know where to start have you seen this [TS]

  it's just bit me today so it's we're recording sunday September forth so [TS]

  we'll probably be out tomorrow and then wednesday it's at three days from now [TS]

  yeah is apple's event so we're doing a pre apple event let's round up [TS]

  everything before we head to the airport and meet each other in San Francisco [TS]

  show i did on the weekends more and more i tried i spend almost all my time on [TS]

  the on the iphone either by phone or iPhone and iPad you know try to stay on [TS]

  my office stay off the mac don't really do work and just sort of read on the [TS]

  phone and I ran into this today and it's one of these things I've heard other [TS]

  people talk about it [TS]

  ah i think it's happened to me before but I've never really paid it too much [TS]

  attention and it happens it all of a sudden but i was just browsing on [TS]

  Twitter open the link and the screen went black on my phone and then I like [TS]

  held down the power button and it said you have to be nobody gave me the signal [TS]

  to plug in the power like it though the battery run out but i'm convinced I had [TS]

  more than fifty percent battery life left and so I i plugged it in [TS]

  I just waited like seriously like a minute and it phone came back on the [TS]

  apple logo came on and it had like I don't know sixty percent battery [TS]

  have you ever seen this i have heard about it is never happened to me is [TS]

  happening with the Apple watch where all of a sudden looking to do [TS]

  no power left shut down and then i plug it back in and I always to see him the [TS]

  radios weren't didn't have a good connection and it was just gobbling down [TS]

  power but I've had a lot of research brings or springboard crashes but I've [TS]

  never had the the full shutdown Monty right and combined with the confusion [TS]

  that the device thinks its low on battery right like I could even see if [TS]

  the whole you know s crash that if some kind of software thing that could shut [TS]

  the phone down but then when it powers back up on its all I don't understand [TS]

  why it suddenly thinks it has no battery and i've googled it a little bit and [TS]

  it's it sounds that sounds like if i go into the apple store that they're going [TS]

  to take my phone and give me a new one but I don't want to do that before i [TS]

  travel [TS]

  no absolutely and it from what I saw to that looked around as well it seems like [TS]

  it just it misunderstands its state and then it goes into that panic shut down [TS]

  to conserve the last bit of battery you have left him all right then [TS]

  to get power back it's like okay everything's fine i got the recent we're [TS]

  good we're good sorry that right like it's seems like a bad problem and yet [TS]

  and I maybe after you know not get back home next week maybe I'll you know go [TS]

  ahead and do it but before I go to San Francisco there's absolutely no way I'm [TS]

  stopping this one out [TS]

  yeah you never know we was funny too it makes me laugh that my year old iphone [TS]

  6s is starting to act up literally kissed it's upset knows you're about to [TS]

  replace it is going to take it with you to replace it [TS]

  right right it's like the indignity of it of taking it with me doing with your [TS]

  hair maybe it was that last year but it's something one of our friends [TS]

  tweeted that I'm watching my iphone get replaced on the iphone is going to be [TS]

  replaced right so among the things that have a leaked in the last week or so is [TS]

  i'll start with I don't know where to start how about we start with these [TS]

  boxes that have leaked writer the the packaging and for some reason the ones [TS]

  that have leaked a lot of them are seemingly destined for Russia this weird [TS]

  because as far as I know they hit us shores yesterday [TS]

  really they should all be getting unpacked and and you know on their way [TS]

  starting this weekend [TS]

  interesting that seems like it's too early though right because what do you [TS]

  expect it expect that they're probably gonna go on sale this week and then but [TS]

  they're not going to ship until the week after I don't think it's usually the [TS]

  week after i think last year took an extra week to ship but i think it's just [TS]

  such massive quantities being shipped that they need to build up stock and it [TS]

  just it's a massive enterprise that takes a few weeks to do right [TS]

  I can't even imagine but anyway some of these boxes for the iphone 7 have leaked [TS]

  and there according to the x and of course the box would be the easiest [TS]

  thing to fake and everybody acknowledges that so take it with a massive grain of [TS]

  salt if you would choose to but the box calls these devices the iphone 7 in the [TS]

  iphone 7 plus and so least surprising names in [TS]

  Papa last year's lease obviously last week's blocks leak was 6 s ii which was [TS]

  obviously face [TS]

  yeah that was I saw that 1i don't know why that one really looked fake yeah but [TS]

  it's weird there are there are some of these box leaks say that the 88 the [TS]

  phones include air pod wireless earbuds and some say that they include lightning [TS]

  earbuds and a lightning to headphone jack adapter so i guess it depends the [TS]

  person taking the box which their preferences [TS]

  that's what they put on the photoshop would you know what do you think you [TS]

  think that these boxes are fake or do you think that they're legit or or what [TS]

  I i thought it's hard to tell i try to think of what Apple would do [TS]

  historically they have not been great about including adapters famously when [TS]

  they went from the dock to the to the lightning adapter [TS]

  not only did they not include a lightning adapter in the box they did [TS]

  not have any available at retail and if you anything happened to the one [TS]

  lightning cable you had you just totally screwed for a couple weeks and then you [TS]

  know other adapters they've had day-and-date but they were 20 lockbox 30 [TS]

  box 40 bucks right they were never included in the box so its standard [TS]

  apple would be nothing in the box but the Lightning your paws but you know [TS]

  we've had a lot of new Apple lately I think that part of it is Apple being [TS]

  apple and that they you know there they can be stingy in those ways yeah and [TS]

  they can be what's the word for charging an awful lot of money for seemingly what [TS]

  should be a cheap little dongle [TS]

  yeah but i do think that the wood lightning in particular there is a [TS]

  strategy involved too which is that if it doesn't ship with adapter it makes it [TS]

  makes it more likely that people will buy new lighting adapter peripherals [TS]

  yeah right get on board with using lightning we don't really want you to [TS]

  use the 30-pin you know will give you will make this available so you can have [TS]

  it if you really need it but in general you should start upgrading your things [TS]

  like a few you know a dock by your bedside or something like that just get [TS]

  a lightning one there is no strategy involved with that and it's a little [TS]

  different with the headphone jack because what the 30-pin thing was a [TS]

  proprietary apple thing an apple wanted to reply [TS]

  sit and it still isn't replace I was just in a hotel this week that still had [TS]

  the 30-pin things every time it's more and more now it's it's you know I'm [TS]

  starting to see some which is much smarter which is that they just have [TS]

  like a USB yes [TS]

  so you still need your own cable but then whatever phone you have there's a [TS]

  USB thing and you don't need to fiddle with finding a power plug to plug it in [TS]

  and you can just plug it right into USB but the 30-pin port still lives on I [TS]

  just was in a hotel with them but uh but with the headphone jack there's you know [TS]

  I i do think that this will the iphone shipping without a standard headphone [TS]

  jack will will press aged a day shift in the industry and at two years from now [TS]

  we'll see lots of high-end phones that don't have a standard headphone check [TS]

  that it's been awhile like I remember my I had a touch pro HTC touch pro at one [TS]

  point and had an android phone at one point this must have been 2008-2009 I [TS]

  just didn't have headphone jacks and they had USB and his little breakout [TS]

  dongles and that's just what you use but then they all switched back and now [TS]

  motorola doesn't have a headphone jack and write none of those i think we'll [TS]

  ever move the industry but when Apple does it they just shipped so many phones [TS]

  and such volume and you know a couple models that and manufacturers and [TS]

  accessory makers know that's where a lot of high-value customers are that it [TS]

  absolutely does move it so I I you know I've written about this i'm fascinated [TS]

  by it because and you know I to me it's one of the most interesting stories of [TS]

  the summer and I've really enjoyed speculating on it because it's such a [TS]

  simple issue right now the phone doesn't have a headphone jack [TS]

  what does it mean and so you can go you know there's so much speculation you can [TS]

  do about how are they got the wireless that they going to go to lightning [TS]

  why would they do this why would they do that because the story is so simple it's [TS]

  easy to to really go deep on the obsessiveness over it so I've really [TS]

  enjoyed the story and I've already actually just as much [TS]

  yeah the reaction is absolutely crazy people i mean it seriously I mean I met [TS]

  a guy this week i was traveling and you know just you know what do you do and I [TS]

  told him basically what I did obviously never heard of caring fireballer me he [TS]

  said it's really interesting and he said so [TS]

  and this next question was so is Apple really going to release the phone [TS]

  without headphones check just a random guys making small talk with 45 minutes [TS]

  in line to get lunch and that's you know that was just on people's minds [TS]

  my favorite is down people who gets angry at people who get angry a sticky [TS]

  pickle if these boxes are all true or the ones that get the most true are true [TS]

  it would suggest an answer to a question that I've had for a while which it seems [TS]

  to me that that replacing the Lightning wired I mean that the standard 3.5 [TS]

  millimeter wired headphone port with a lightning wired headphones is not really [TS]

  an upgrade [TS]

  I mean and it might be there are engineering constraints where you can [TS]

  move that deport from the phone you can use it for something else again it's not [TS]

  an issue of whether they can make a phone that has all these you know it [TS]

  looks the way they wanted to look and still have the jack but it's obviously [TS]

  if did everything you take out leave space for something else and spaces [TS]

  precious there's two really good stories that I've heard and I don't know which [TS]

  one to put more weight on her whether both are true but one is that for the [TS]

  kind of waterproofing Apple wants to do removing the headset jack is an [TS]

  advantage and other phones absolutely do water resistance with the headphone jack [TS]

  but Apple if you look you know Apple really promotes those epa certification [TS]

  and there's all sorts of nano bonding and chemicals that you can do and there [TS]

  probably are more modern ones now that are really say for a couple years ago [TS]

  that was really nasty stuff and it may just not be on Apple's radar [TS]

  yeah and the other one was they don't want this to be a story next year [TS]

  because next year they wanted to be about the new design and if people are [TS]

  saying nice new design but where's my headphone jack that's a way where story [TS]

  then if people get the headphone jack anger and away this year and then next [TS]

  year is just smooth sailing into the new design [TS]

  yeah I wouldn't be surprised if it's a little bit of column and a little bit [TS]

  i'll beat that both of those things may well be true and i think that you've hit [TS]

  the nail right on the head in terms of yes there are other devices that have [TS]

  been made that have the standard headphone jack and are waterproof and [TS]

  maybe you know and i think that Sony has some good ones I samsung they have them [TS]

  but they failed us to consumer reports right state right because it's [TS]

  oh right samsung had a bad run another but yeah that was exactly it likes [TS]

  consumer report i mean this is it really was a disaster like samsung says this [TS]

  phone you know it can be submersed you know it's seriously waterproof Consumer [TS]

  Reports turned it on prompted tank water shortage of God and it really is a bit [TS]

  of a bullshit standard because the dust egress that's an absolutely cannot have [TS]

  any dust in a vacuum right all go into the phone but the water egress says [TS]

  depending on what manufacturer says so and it also the phone that Samsung [TS]

  tested and certified yeah that was waterproof one consumer reports not so [TS]

  much so it's it's really a not a very straightforward standard for the [TS]

  waterproofing part and I do think you know it's one of those things i know [TS]

  that Apple's not first two waterproofing that there are you know it's only one [TS]

  same someone to help people have you know whether they actually working on [TS]

  but they're not first but i do think that Apple has quietly without [TS]

  announcing it been working to make their stuff more waterproof I mean in the [TS]

  watch by all accounts is you know not water proof that officially not buy off [TS]

  you know people in the real world it effectively is you know a friend of the [TS]

  show Craig Hockenberry and swims with his everyday a lot of people swim with [TS]

  them [TS]

  Tim Cook was saying showered with it always yeah exactly and it's funny [TS]

  because the iphone success was re-engineered to be more water resistant [TS]

  they put a gasket around the entire edge in the sealed all the connections they [TS]

  didn't advertise it [TS]

  I was expected phil schiller would at some point retweet somebody who said it [TS]

  from the top to the lake it's fine thanks Phil but you don't need to take [TS]

  totally quiet about it right so they're not promising it's you know there's [TS]

  under-promise and over-deliver yet and there's not promising anything at all [TS]

  and still delivering some of it and I think that's where they've been with the [TS]

  phone and it sounds like this year they're actually going to begin [TS]

  promoting its waterproofing the headphone jack could be part of that I'm [TS]

  gonna see if it's like ip7 which is what the Apple watches r.i.p eight which is [TS]

  what the samsung phones are reportedly hitting which is just longer periods or [TS]

  deeper summer engine found what we were skipping ahead but there was a mean mean [TS]

  what's his name means equal ming-chi kuo report [TS]

  that macrumors picked up that says ipx7 yes which is equivalent to the watch [TS]

  current watch but he's looking very recently his phone so he should we shall [TS]

  see [TS]

  anyway if these both boxes are accurate that some of the phones are shipping [TS]

  with these air pods and some are shipping with wired lightning headphones [TS]

  and an adapter it would clearly said if both are true it legit whatever you want [TS]

  to say that it's going to be paid upgrade we're here [TS]

  I'm mine my guess is you either pay an extra hundred dollars to get their pods [TS]

  are you pay an extra hundred and maybe twenty nine dollars although that seems [TS]

  a lot just from the wireless headset seems like a lot of skills like if you [TS]

  had every phone available with lightning or with earpods that's double again the [TS]

  amount of phones they already have extra colors they would have extra storage [TS]

  capacities I don't I think Apple has gotten it is unafraid of lots of it sku [TS]

  I mean no I the ipad has always been you know bifurcated in it's sort of similar [TS]

  way where there's always been cellular and non cellular models of every shape [TS]

  color you know every every iPad you can buy comes in the cellular non-secular [TS]

  furnace so something like that sounds like something they're absolutely [TS]

  unafraid of you think it would be the higher end ones that have the airpot [TS]

  option that's another possibility [TS]

  another possibility would be that if you get if you buy the 32 gigabyte one I [TS]

  mean that again [TS]

  first we're making a lot of assumptions here yet the rumor is that it was [TS]

  registered in anyone's going to ship in 3-6 eyes configuration storage [TS]

  configurations 32 hallelujah 64 16 gigabyte is dead [TS]

  thank God let's hope I and then No More 64 will go with a 128 and 256 and I [TS]

  could see that or maybe the 256 get some sort of but that that seems like you're [TS]

  like you're seems to me like if they're going to do some in one and some of the [TS]

  other we might as well let you mix-and-match however you want and the [TS]

  pricing is always so interesting here like ya hallelujah 16-gigabyte is gone [TS]

  but there are a lot of people enterprise just wanted a dumb client that would [TS]

  hook up to their b2b website and apps and they would get an eight [TS]

  gigabyte iphone if they could just get all their employees they just want to [TS]

  cut every possible penny imaginable and we start getting 256 gigabytes I think I [TS]

  believe they're doubling the density of the memory again which means and it's [TS]

  nice people say you know just include an adapter apple should just add double the [TS]

  ram they should just double the storage but all of those incremental more [TS]

  expensive and when you have an incredibly margin based business way [TS]

  Apple does any additional costs they put that phone comes right out of the margin [TS]

  they're trying it for wall street so it's always for them it's in almost [TS]

  entirely a pricing game right and even the pessimistic view [TS]

  I mean this was again this is chi kuo saying it from the supply chain they're [TS]

  saying only 65 million iphones sold in this in the upcoming for the border [TS]

  which would be a steep drop-off from last year where I think it was 80 but [TS]

  even so 65 million phones so that's a pessimistic take how many new iPhones [TS]

  mostly no I mean obviously that includes whatever old ones they're still selling [TS]

  but tens and tens of millions of brand-new never before manufactured [TS]

  iphone sevens it really does i just saw I don't have a link candy but i just saw [TS]

  a story about how global dear and pricing is spiking and it's all [TS]

  specifically attributed to the iphone in a ramp-up that Apple needs to make to [TS]

  make this absurd number of phones so the story is that because Apple has needs [TS]

  all of this ram for the phones and another one of these last-minute rumors [TS]

  i guess it's not really last minute but it seems to have been reiterated last [TS]

  minute is that the iphone 7 plus is going to come with 3 gigabytes of ram [TS]

  instead of two gigabytes of ram so that just adds up [TS]

  it's just lots and lots of ram so apples buying lots of RAM which makes prices go [TS]

  up factories that manufacture ram are shifting to the type of ram that Apple [TS]

  wants to buy for the iphones to meet that demand which means they're making [TS]

  last 4 pcs and therefore the pc market for ram is going up as a side effect of [TS]

  the iphone 7 and i forget which year was I know we talked about this before but [TS]

  the type of ram is also different member for a while using TLS ram and they were [TS]

  using dl i think was still have to get the two names one was multi-layer one [TS]

  was day and it was just it was hard to get if you just double the amount of the [TS]

  low one it was much more [TS]

  better than using the higher one and so they were using technically less less [TS]

  expensive ramen higher end phones but that's what allows them to get the [TS]

  double size memories right right so it's my I'm glad I don't have to worry about [TS]

  so I my guess is if true if true both are true i did it will be a hundred [TS]

  dollars extra to get their pods in the box instead nice round number [TS]

  yeah and it kind of makes sense to me to that the adapter would only ship with [TS]

  the one that comes with wired headphones where they're saying look if you're [TS]

  still into wired headphones [TS]

  ok you know here's your new set of lightning ones and here's your adapter [TS]

  so you can use whatever other ones you want but the future is what wireless you [TS]

  know and i can see how that would be a big part of the presentation on [TS]

  wednesday that hey we've you know you know I could just see a slide where [TS]

  somebody's got the court all tangled up in that the future is Wireless yeah I [TS]

  wonder you because you're just an apple and you did this so well and in so many [TS]

  articles a apple thinks about these things and are they thinking we just [TS]

  want to get rid of the headphone jack [TS]

  are they thinking that we want to drive the wireless world and clearly with the [TS]

  the manager book they decided that we're you know we could they could put more [TS]

  than one USBC port but they didn't want to do that they wanted to make a machine [TS]

  that had almost no ports and still a concession for power and might as well [TS]

  use us bc but they clearly message that and was on your show two years ago [TS]

  fillers that you know we wanted to make a computer for the wireless world and if [TS]

  that's what they want to do with the iphone then that is this is the best way [TS]

  of doing it [TS]

  yeah i think so but I i do wish and you know again who knows which of these are [TS]

  fake and which are really maybe they're all fake but I still if I had my my wish [TS]

  my wish would be that they would just go completely wireless and just say every [TS]

  single iphone 7 comes with their pods and if you really still want to use [TS]

  wired ones you have to buy it [TS]

  this twenty-dollar $19 adapter and I really think that they should do that [TS]

  but it sounds like from these rumors that they're going to make it an upsell [TS]

  I think they need to head a little bit because there's no amount of Q&A or [TS]

  savvy even within Apple that can equal millions of people hitting that product [TS]

  and if it's a first generation [TS]

  and they go all in on wireless and there's anything wrong with just don't [TS]

  just be hammered beyond hammered so if they make it one of those things again [TS]

  like like the 12-inch MacBook where people go out and buy it's a bit of a [TS]

  premium product is a self-selecting group and they have a higher tolerance [TS]

  they are early adopters and they're willing to sort of struggle with the [TS]

  technology at first applicant use the first generation as an experiment and [TS]

  then realize the next generation is where they make that you know that that [TS]

  extra leap forward and start cutting off things in the past right and I'm [TS]

  convinced I am absolutely convinced that it's the way the future really a [TS]

  wireless in general you know and I don't know you know who knows what the details [TS]

  will be on these airports howhow standard they will be in terms of their [TS]

  bluetooth and how much is you know proprietary like will you be able to use [TS]

  that Apple earbuds with other devices that use bluetooth headphones i don't [TS]

  know his bluetooth is not great technology and never had been made it [TS]

  doesn't like water and we're human beings filled with water so they use for [TS]

  the watch and the watch sometimes doesn't always have the best connection [TS]

  with bluetooth and it would be great if Apple did have the best of both worlds [TS]

  to be a much better proprietary connection that failed down to bluetooth [TS]

  difficult for other devices or if it could make its own connection right but [TS]

  just use some secret sauce [TS]

  you know and cheat if they need to and cheap meeting hey this isn't really as [TS]

  per the bluetooths back but if we do it this way it'll be you know it'll work [TS]

  better [TS]

  yeah everythings do whatever it takes to make it work well worry about how well [TS]

  it works don't worry about whether you're completely compliant with [TS]

  bluetooth 5.000% by the you know by the letter and one thing i like is that [TS]

  Apple has always been a company that doesn't worry about chipset stories [TS]

  about feature sets it's not and it goes all the way back to that Steve Jobs [TS]

  statement where it's not like they have all these wireless chips are just [TS]

  looking for features to put them into they they really want to do something [TS]

  and they find a technology that can let them do it because it is very few rumors [TS]

  of wireless charging for example so you're still going to have to have some [TS]

  form of cable and maybe they could charge through metal casing because [TS]

  there's been patents on that I think going back 18 months now but they've [TS]

  said before that does they don't think that's a great technology in terms of [TS]

  power efficiency right now so that that's where not just transitioning a [TS]

  wireless for wireless sake is something that they think we're on the cusp of and [TS]

  they want to help push over and that is to me the one of the most serious [TS]

  practical consider [TS]

  visions of this you know the pain involved in moving away from this [TS]

  ubiquitous standard 3.5 millimeter jack to something else is the scenario where [TS]

  you want to charge while you listen [TS]

  yeah and it's it sounds to me like from you know that there's not going to be [TS]

  any kind of pass through option for lightning that if you're using the [TS]

  Lightning headphones you're not gonna be able to charge while you listen and so [TS]

  if you wanna be able to charge while you listen you should get on board and get [TS]

  some wireless headphones [TS]

  yeah and then it brings you on my colleague Daniel better he has the both [TS]

  the motorola and the thing is called Brasi whatever the Kickstarter was for [TS]

  the wireless ambient air pause that sounds very similar to what Apple is [TS]

  going to be releasing he still says he can't make it through a a [TS]

  transcontinental flight like he can't fly from toronto to san francisco on [TS]

  with on a charge with those well that's pretty bad [TS]

  yeah my beats once have i think i could easily make it through a [TS]

  transcontinental flight but there's probably about pushing element [TS]

  well yeah those are also i think if they're the same ones i have they they [TS]

  wrap around and I think these are actually two independent ones that [TS]

  charge for the case it's unknown how how efficient those power cells are right [TS]

  mine minor exactly what you set the wraparound it's gonna be interesting [TS]

  what else on the iphone see the other one we can skip right ahead to the [TS]

  ming-chi kuo yeah thing which it's confusing as hell to me honestly this [TS]

  this aspect of it which is that he says they're going to have you're gonna get [TS]

  rid of space gray and are going to ship to Black's like a matte black and what [TS]

  he's calling a piano black yeah which is like good [TS]

  well you can imagine that good almost like a dress shoe glossy black like the [TS]

  steel Apple watch black that makes no sense to me it makes no sense at all to [TS]

  me that they would ship to blacks you know it because it's it it just doesn't [TS]

  sound appellee at all i can see shipping a gray and black [TS]

  yeah I could see shipping gold and rose gold right because golden rose gold are [TS]

  two different colors where ya black black is black and based on you know the [TS]

  finish it seems very strange and i know that you know when you go to buy a car [TS]

  if you go to buy a BMW you can get black and it costs at [TS]

  but if you want to get the nice black it costs an extra you know a couple [TS]

  thousand dollars it's an upsell whereas I can't see them doing an upsell on the [TS]

  finish of black now for the iphone 3g I think you could only get the white [TS]

  plastic if you got the back then a 32 gigabyte model it was only at the top [TS]

  end of the chain but since then they've been very gallant Aryan with their [TS]

  colors and I know when they did the iphone 5 the space black back then it [TS]

  was really it's the hardest colored anodized gold is easiest and block is [TS]

  the the hardest and chips and what we saw what happened with all the iphone [TS]

  five so they went to space great so let them do a thinner coding and a much more [TS]

  resilient finish at the apple watch is a darker version of space gray but it's [TS]

  still space gray and they might have might be trying some new finish that [TS]

  actually lets them go to a glossy piano-black interesting to see how how [TS]

  well it holds up and just how many units a manager ship with it [TS]

  yeah it's just seems strange to me that they would that they would have dark [TS]

  black and last month's rumor was with space blue so I and this is cooperated [TS]

  there's the Japanese site Mac matakara which is always been a pretty you know [TS]

  pretty good track record of getting some scoops they have the picture picture [TS]

  that sim trays and they're indeed there's a matte black one and a shiny [TS]

  black one you never know which ones are prototypes and which ones are shipping [TS]

  ore which quantities are doing each and all right it seems they seem to really [TS]

  like when they don't do radical design differences they do a color difference [TS]

  and because people are superficial that just as exciting to us as a new design [TS]

  like gold was for the 5s and rose gold is for the success and if this isn't [TS]

  going to be a big dick here than just adding a new color for the talk will get [TS]

  a lot of people excited anyway [TS]

  yeah I have to say I've never I've space great i mean i'm always always get the [TS]

  blackface [TS]

  I don't ever want to have an iphone with a white front so i always get the [TS]

  blackface and so I haven't had a choice in recent years it's always space grey I [TS]

  like the black ones better i liked like the it was the first iphone 5 even know [TS]

  it it wore at the edges but I thought that was a good luck [TS]

  I thought it looked good you know as the bevels faded you know or chipped away [TS]

  I had mine reanalyzed entire way you're like military spec and it was just black [TS]

  on black like totally blacked out and look great [TS]

  yeah didn't you get yours like story but you gotta change to like blue or [TS]

  something right [TS]

  I know a couple people got different colors my they didn't want to do pure [TS]

  block because it is so hard so I just said you know if i send you an iphone [TS]

  you can use me as a beta tester and they sent it back and i still have it still [TS]

  looks great [TS]

  didn't whisks whisks went blue I think I think so yeah in a turban went orange [TS]

  and was able other people who got them done [TS]

  yeah so we shall see [TS]

  I don't know seems like it seems crazy to me but I am a little surprised i know [TS]

  that last month there were rumors of a blue one who knows where that came from [TS]

  but I debt was one of the things I've been wondering about all summer as the [TS]

  drumbeat of hey basically this looks a lot like the iphone 6 and 6s but with [TS]

  better you know the biggest cosmetic improvement from what we've seen is the [TS]

  better antenna lines that the antenna lines are far more place around corners [TS]

  rather than right across the back but at a glance that fundamental shape but the [TS]

  thing is pretty much the same so I've always wondered all summer with a you [TS]

  know entered like you said introduce new colors which is . probably one of the [TS]

  easiest things they could do just knew Anna does anodized colors just to again [TS]

  just to get the word new in people minutes to show off they have the new [TS]

  one it easy to see at a glance that you have the new on the hot around [TS]

  ah but it seems like no other are least on the silver gold rose gold front no [TS]

  but they could play put black faces on the Golden Rose consultant for phones [TS]

  too [TS]

  I've said that for years that I thought that I still probably wouldn't buy one [TS]

  but I think it'd be a great look [TS]

  yeah we shall see [TS]

  uh I what about this one I got the pencil in there do you think the pencil [TS]

  Apple pencil is going to work with the iphone 7 I so that's a very different [TS]

  technology the the 3d touch uses the distortion of the LED light to measure [TS]

  the distance now and then it sort of translate that into pressure sensitivity [TS]

  where the Apple pencil has a much higher screen refresh rate and just so far more [TS]

  sensors and has a bunch of technology in the pencil that determines that and [TS]

  whether they can put both those things together i don't i don't know what the [TS]

  engineering i mean i would love it i would love to have an iphone with pencil [TS]

  would be like you know field notes that syncs to dropbox right it would be [TS]

  terrific i just don't know if this generations technology is there I could [TS]

  see it i could see that and I know that you know the the longest-running and [TS]

  again none of these in fact what maybe we'll be surprised all of them but the [TS]

  you know one of the strongest rumors all year long has been that the 5.5 inch [TS]

  plus sized phone is gonna get the two damn camera system and the regular sized [TS]

  4.7 inch phone is not so that's a big big difference we can get actually [TS]

  should probably hold that for all segments but because that's why it's [TS]

  it's to me the biggest it's these the headphone jack is overshadowing the the [TS]

  fact that the camera thing I think is is what is bigger news take absolutely and [TS]

  bigger news historically but given that they're already putting a pretty [TS]

  significant difference between the two sizes i could see like pencil support [TS]

  only being in the five and not being a 4.7 and it makes a little bit more sense [TS]

  because it is more of that like is it a big phone or is it a tiny tablet sort of [TS]

  sighs yeah and going back and we'll talk about that later too but with the galaxy [TS]

  note that was always the biggest redeeming quality for me was it was the [TS]

  world's smallest particle wacom tablet you can hold in your hand and have [TS]

  everything you could have a wacom tablet that's hugely advantageous to people in [TS]

  real estate and people and technical support and in all sorts of industries [TS]

  in these people who like to draw i would love to have without having any no it's [TS]

  not hard to carry an ipad around without having to carry and i pad around with [TS]

  you all right so i don't know i could see that man [TS]

  I linked within the other day and it was a an interview with Tim Cook back in May [TS]

  that I didn't cross my radar until just the other day but he was in India and he [TS]

  was interviewed on india's NDTV and I asked him a question about Steve Jobs [TS]

  saying you guys just introduced this pencil but Steve Jobs said if you see a [TS]

  stylist they blew it you know i was out on your mind and Tim Cook says well we [TS]

  launched a pic pencil not a stylist first of all there's a big difference [TS]

  which I love the answer that there's a big difference [TS]

  just because they call it a pencil and the things that people are doing with [TS]

  this pencil I think Steve would have loved he loved to help people create and [TS]

  if you've ever seen what can be created on an iphone or an ipad with that pencil [TS]

  is really unbelievable [TS]

  yeah on now it was obviously a verbal interview there is no comma after iphone [TS]

  in this transcript of it but some of the I I said either way he missed misspoke [TS]

  either he momentarily forgot that the pencil doesn't work with iphone or he [TS]

  forgot that it only works with the upcoming iPhone and mistaken late [TS]

  slipped and suggested that that's that's forthcoming you that either way he [TS]

  misspoke couple of readers have have pointed out that you could parse this as [TS]

  meaning just that people what what can be created on an iphone comma or an ipad [TS]

  with that pencil is really unbelievable right if you pause in a certain way [TS]

  you're not saying that you can use the pencil with the iphone and ipad you're [TS]

  saying you could do creative stuff with an iphone and you create stuff on the [TS]

  ipad with the pencil so that's possible but given that the question was [TS]

  specifically about the pencil and the Steve Jobs lying about if you see a [TS]

  stylist they blew it it it doesn't read that doesn't that argument doesn't hold [TS]

  water with me [TS]

  absolutely and I think you again people love to misinterpret steve jobs and I [TS]

  think what he was trying to say there is that it requires it if that's because [TS]

  they had those terrible resistive screens and stylist was really one of [TS]

  the only ways to be functional with those and so this is a completely [TS]

  different discussion but Apple seldom in his knee is not efficient happens up [TS]

  seldom makes a technology that it only intends for one thing left of their [TS]

  technologies like the force touch like 3d touch i think we're going to see that [TS]

  true tone and the MP DC ip3 displays all that stuff ends up for going all across [TS]

  their entire product line because it makes their products work better and [TS]

  it's just more efficient use of the technology that they create they just [TS]

  have to pick one that goes first [TS]

  yes right yeah i have always thought that that if you see a stylist they blew [TS]

  it thing is people really like that one around as like an example of things [TS]

  Steve Jobs said that Apple you know either would have done if he was still [TS]

  here or ways that Steve Jobs was was wrong or whatever however you want to [TS]

  put it on and I've always thought that was erroneous because I've always I [TS]

  always took that answer and I forget the context of the question i think it was [TS]

  but that was the introduction the first iphone keynote I but whatever it was it [TS]

  was exactly what you said where the gist of it is he was talking about like the [TS]

  palm pilot typing devices or the even the Newton you know to just name throw [TS]

  one of apple's products back at it devices where you had to use the stylus [TS]

  not devices where you could uh yeah and i think you know one of the ways that he [TS]

  would certainly know that is he certainly knew how popular the like the [TS]

  cintiq tablets are adding Pixar and probably would you know in certain [TS]

  departments with an apple too but you know he certainly knows that there's new [TS]

  well that firsthand that there's a place for a stylist as an optional input [TS]

  device it is a huge between something being required for the usage of your [TS]

  product is something being adding value to the usage of your product and he [TS]

  didn't live in a time where there was that pencil and could have been [TS]

  flabbergasted and delighted by healthy solar didn't he also i thought did he [TS]

  I know he badmouth small tablets to yes shave your fingers or wiggle your [TS]

  fingers down right and he was specifically talking about tablets where [TS]

  the user interface was struck down from a certain size whereas when Apple shrunk [TS]

  down the ipad mini they they kept the touch targets at exactly the same [TS]

  physical dimensions as they are they're smaller than on the bigger ipad but [TS]

  they're actually exactly the same pixels-per-inch as the iphone yeah I [TS]

  think [TS]

  it's super yummy the one of my favorite things about Steve Jobs is always that [TS]

  itunes story where he just did not want itunes on Windows but he was smart [TS]

  enough to know that he didn't have all the answers and he's basically you know [TS]

  fine fine fine and even you know go do it but if you screw up you're dead to me [TS]

  and they went and it was successful and my understanding is that originally they [TS]

  were going to have a blown-up interface on the ipad and he got fought tooth and [TS]

  nail over and they actually had time to make a two-column interface and then he [TS]

  got turned around and eq read an article and brought it to Steve and bought one [TS]

  of the tablets and we really should do this is going to be a category and again [TS]

  he was resistant to it but he was smart enough to know that he didn't have all [TS]

  the answers he hired good people and he trusted them and they had that team had [TS]

  to turn around the ipad mini i think was the fastest product turnaround they ever [TS]

  did and they were lucky that it could shrink it down and it just happened to [TS]

  work perfectly because the size matched with us what the DPI was on the iphone i [TS]

  think we have a huge problem with that had worked out for them right though and [TS]

  the quote that he had where he was clearly wrong [TS]

  I mean approve ibly wrong in hindsight and nobody ever throws it out an apple [TS]

  in its bizarre because this is one wave is absolutely wrong was that the antenna [TS]

  gate question and answer thing after the intended gate press conference and they [TS]

  had the question and answer thing he here's a quote here where he was talking [TS]

  about with some of the bigger phones that were coming out from like samsung [TS]

  galaxy and you know the 5-inch phones and he said no one's gonna buy a bigger [TS]

  phone that's so big you can't get your hands around it [TS]

  yeah no one's gonna buy that no one's gonna watch video on an ipod ok I mean [TS]

  there's a few that i think a lot of times where no one reads books anymore [TS]

  and then he comes out with ibooks is that he wasn't afraid to change his mind [TS]

  when he was presented with a better argument and they had forget it was [TS]

  iphone 4 iphone 4s but they had a large screen in that generation buddy if you [TS]

  ever if you go back and feel how heavy your iPhone 4 and 4s is and how heavy [TS]

  that would have been and the display technology I mean anyone who had an HTC [TS]

  Thunderbolt back then that that things suck the battery lasted about three [TS]

  hours early Samsung's they use that pentile display technology which was [TS]

  terrible and they they were willing to make these concessions order to have [TS]

  those big hot LTE radios they had to make the phone bigger and then you might [TS]

  as well put a bigger screen on but you don't have good screen technology so you [TS]

  have to go all it and [TS]

  spin thailand all these cascading ramifications of those decisions and [TS]

  they were willing to suck it up and make with endless variations of the same [TS]

  phone where Apple's stuck to making one funny here for a very long time even [TS]

  called the bigger phones Sommers Miss like this resonator phones ya heard [TS]

  so yeah there is sort of an argument you made that I think in 2010 there was [TS]

  still the battery life wasn't there to do it but I do think though that the [TS]

  proof shows i think apple institutionally was caught a little [TS]

  flat-footed at the popularity of the bigger size phones and they buy iphone [TS]

  the plus-size iphone models were I'd by all accounts a little bit late to market [TS]

  I think it's you know it took everybody by surprise [TS]

  yeah and I still I think to them that's just adding addressable markets like the [TS]

  saturated a 20 then they went to verizon a saturated north america and europe [TS]

  they went to China Mobile they saturated under 4 inch displays and they went to [TS]

  4.5 and 5.5 and they did very progressively and they had their tik-tok [TS]

  cycle and it just landed iphone 6 was the was the most convenient time and had [TS]

  the best technology for them to do it and they be weighted they have happily [TS]

  waited even that we even when it's hurt them to do what they think is right [TS]

  technologically yeah definitely [TS]

  absolutely so what do you think you're going to do two shades of black i [TS]

  usually dismiss this kind of stuff and then like that i had your early on [TS]

  they're going to do the goal because they were calling it Kardashian which to [TS]

  me was endlessly hilarious and then the rose gold it just seemed inevitable [TS]

  based on them already shipping a wife that had that color right the the the [TS]

  space black apple watch a lot of people really love that both you and I have it [TS]

  and it's a great look and I've joked that I really would love a space black [TS]

  iphone so i know i have no one to blame but myself if I get one right [TS]

  yeah I wonder if that's the president you know I don't know if you go a space [TS]

  face greater space or piano black John off the top of my head i guess the piano [TS]

  yeah i guess i'd get that glossy finish I don't know I mean I do have the you [TS]

  know we you and I both have the luxury of will get to look at them firsthand [TS]

  the hands-on area after the event before we make the decision you don't have to [TS]

  judge but because judging like a [TS]

  finish is the hardest thing to do oh not looking at the actual device because the [TS]

  product photography makes everything look great right they did I mean it's [TS]

  either gonna show you a product shot of of the flat black that makes it look bad [TS]

  it's all gonna look great but you can't really tell you know how they compare to [TS]

  each other unless you see him from first hand in my opinion and I don't think [TS]

  they could do a stainless steel phone with the dlc coating which is one of the [TS]

  biggest advantages of that color right so we'll see i don't know i don't know [TS]

  what to think about that [TS]

  it just seems very strange to me I'd rather thought that occurred to me is [TS]

  that may be that the one that they're calling flat black or regular black [TS]

  might just be the new space grey yeah and then at least product marketing wise [TS]

  are or if they give it a new name for a new gray but call it gray and then all [TS]

  of a sudden instead of two blacks you've got gray and like I think it will be [TS]

  again because it is just so hard to anodized black it will be spaced great [TS]

  but it'll be closer to what the apple watch basically is and what the current [TS]

  iphone space gray is all right right yeah well we'll see i think that that [TS]

  wraps me up on iphone stuff is everything else on iphone talk about not [TS]

  just the camera [TS]

  yeah well let's hold that let's hold that because it's a big enough deal so [TS]

  let me take a break here and thank our first sponsor longtime sponsor the show [TS]

  one of my favorite companies in the world [TS]

  I mean that sincerely back place backblaze offers unlimited native [TS]

  backups for mac and for pc no credit card required no risk you get a 15 free [TS]

  15 day free trial just for being a listener of the talk show at backblaze [TS]

  dot-com / daring fireball back please . com / daring fireball here's how it [TS]

  works you install the software on your Mac you get a little control panel in [TS]

  system preferences you turn on your free trial and it just backs up everything [TS]

  even have an external like three gigabyte hard drive back that up to [TS]

  does it take a while it depends on your bandwidth however fast your bandwidth is [TS]

  back plays will send your stuff up [TS]

  maybe it takes a week i think it took a week the first time I signed up after [TS]

  that everything is just incremental [TS]

  and you get this for just five once the free trials over five bucks a month for [TS]

  each mac that you install them [TS]

  that's it there's no like well that's just for a gigabyte or whatever then you [TS]

  have to upgrade to more [TS]

  nope doesn't matter one tier everybody pays five bucks a month and everything [TS]

  on your Mac gets uploaded to their server they have iphone apps android [TS]

  apps so you can use the iphone app you login with your your credentials and you [TS]

  can access any of the files on your Mac that have been backed up so if you want [TS]

  to just quick get access to a file that you know is on your Mac from your phone [TS]

  and you don't have it in dropbox or something like that you can use their [TS]

  app there you go when you want to restore you can restore one file at a [TS]

  time you can restore them all i'll just if you want if you have a disaster [TS]

  strikes or something like that you really need everything back they'll put [TS]

  everything onto a hard drive and overnight it to you by fedex it couldn't [TS]

  be better [TS]

  I use this i recommend it to everybody I'm not just saying it because their [TS]

  sponsor but i'm happy to have them as a sponsor because i do recommend it so go [TS]

  to / daring fireball if you haven't signed up yet do yourself a [TS]

  favor and do it all right the camera let's talk about this camera [TS]

  yes I'm sick about it well you've been talking about it for what two years now [TS]

  two years two years ago I heard but I didn't hear two years ago I didn't hear [TS]

  that they were only going to put it in the monster fun but i did here and it [TS]

  sounds like this is where they're going and I think the invitation i'm not i [TS]

  don't like to read too much into the the titles or the pictures on the invitation [TS]

  but the invitation this time so clearly looks like a reference to what they that [TS]

  the camera terminologies boca where it's the the the japanese word that means the [TS]

  visual quality of the out-of-focus parts of of a photograph so if you have a [TS]

  narrow depth of field on a photograph [TS]

  what's the blur what does the blur look like the out-of-focus stuff and that's [TS]

  what you know the the that invitation to this event looks like a reference to [TS]

  that because it looks like a very attractive out-of-focus i don't know [TS]

  like lights or something like that and i think a lot of this just goes down to [TS]

  apple managing their costs say it's the same thing memory memory is not a [TS]

  hundred dollars more expensive when you double it but that's just an easy thing [TS]

  people understand small medium and large and the camera module is going to be [TS]

  more expensive so it's easier for them to eat the cost of that camera put in [TS]

  the already 100-dollar because it's bigger phone then they put in both [TS]

  phones [TS]

  yeah and you know what I've heard two years ago and it sounds like exactly [TS]

  what they're shipping is it's effectively two cameras that act as a [TS]

  single unit and through software on create images so two cameras take [TS]

  pictures at different focal lengths one is wider wider and Langille one is more [TS]

  telephoto and then in software it just itches the two images from the two [TS]

  cameras together to create one image and it might even have these light field [TS]

  type things were after the fact you might be able to like change the depth [TS]

  of field or in a focus point it's interesting because when you hear two [TS]

  cameras a lot of companies to put two cameras on phones before and some have [TS]

  done it where they have one regular camera and then one black and white [TS]

  camera because they want to pull more detail in low light situations [TS]

  some have a regular lens and a wide angle lens but you have to actually [TS]

  shift between them like with a with a toggle to choose which one you're going [TS]

  to use any one time and others have tried to put the lenses further apart to [TS]

  try to get more depth of field information they can sort of do that [TS]

  artificial or let you do dynamic focus with it where you can pull the image [TS]

  back and forth and show it differently and it sounds like this is very Apple [TS]

  solution where they're picking two really good cameras and then not making [TS]

  you do a lot of work but using everything in that 8-10 ship and the [TS]

  image signal processor sort of intelligently figure out how to make a [TS]

  great image and then give you some control over things like that the field [TS]

  and low-light yeah and so you know i mean again this is a long-standing rumor [TS]

  and the fact that a parent fact that this new camera system is only going to [TS]

  ship on a plus-size model and not the 4.7 inch model [TS]

  has been rumored all year but it's not flush it's just it's not no no there [TS]

  isn't either is flush the camera bump is still there it is a slightly different [TS]

  shape that looks like it might be a little bit more graduated instead of [TS]

  just like a harsh you know like more graduated bumped and it's a hard problem [TS]

  to solve because people don't want heavy phones and to make phones lighter one of [TS]

  the ways you do that is to make them thinner but cameras really want a big [TS]

  zx81 depth and if you try to art we've seen this with other manufacturers if [TS]

  you try to put you know the higher aperture you try to do other things with [TS]

  the camera [TS]

  it creates aberration because it just the lens is not good enough at that [TS]

  depth to do everything that they want from it and Apple up until now has been [TS]

  really really good about hitting that sweet spot where the aperture and [TS]

  everything else about the camera comes together to take those really good [TS]

  everyday photos they're not just know the blacks are crushed the saturation is [TS]

  not boosted is just tries to reproduce what you see with your naked eye and [TS]

  they've been really really good about it i don't think they're gonna change that [TS]

  anytime soon because that whatever 300-person strong camera team all they [TS]

  do is shoot photos in a wide variety of situations trying to make sure that [TS]

  every photo you shoot at a bar when your kids are out playing that under any [TS]

  circumstance you get the best photo you can it I i would love to know how much [TS]

  internal deliberations there was over $MONEY shipping [TS]

  I mean because once they broke the seal on it like with the iphone 6 and 6 plus [TS]

  shipping the 6s and 6s plus last year with the camera bump was you know it was [TS]

  expected actually right now and that this one the new iphone 7 is still going [TS]

  to have a pump it's you know it's old news now this is the third year in a row [TS]

  but every that first one I would love to know how much internal argument there [TS]

  was over we can ship you know what was and what was the bigger argument was was [TS]

  the bigger argument we should make the phone thicker so that the camera fits [TS]

  flush or was the argument we should it include a lesser camera that would fit [TS]

  flush with his phone [TS]

  previous year's ID which is say you have to make the cat we're making the phone [TS]

  this they can you have to fit that camera which is why you know people [TS]

  thought that the iPhone camera didn't really improve that much but getting a [TS]

  camera as good if not better than the previous generation any thinner phone [TS]

  every year for an absolute miracle of [TS]

  engineering right but there's two situations where I think ID gets pushed [TS]

  back on heavily and that's antennas you know reception and camera because [TS]

  physics it's like that scene in civil war where spider-man goes I don't think [TS]

  that shield Falls laws of physics at the planet you they have to they have [TS]

  absolutely no choice in their choices put a crappy camera chapels not going to [TS]

  do because there is much a camera company now right as they are phone [TS]

  company or live with the camera bump which might i'm sure everyone in ID [TS]

  cringes every time they think about it but it's how they got that great camera [TS]

  and the other practical factor it doesn't help me because I don't like [TS]

  using a case but overwhelming with its I i would love to know the percentage i [TS]

  would love to know what percentage of iphone users put the phone in the case [TS]

  and keep it in the case almost all the time because I i would off the top of my [TS]

  head I'm thinking it's at least eighty percent i'm the only one I know it [TS]

  doesn't use a case it might be even higher I my eighty percent might even be [TS]

  ridiculously low and if you have a case even the thinnest case I've ever seen [TS]

  like the ones that are just like polyurethane and and are almost more [TS]

  just like scratch cards than any other kind of protection are still at the [TS]

  thickness of the camera bump right so if you have a case there is no camera bump [TS]

  absolutely i mean everybody in my family every friend that I have every quality [TS]

  that i have has an iphone in the case i'm the only one walking around that the [TS]

  way Johnny I've intended right it really might be I wouldn't be surprised if it's [TS]

  more like in the nineties ninety percent and so I lose out you lose out as no [TS]

  case i am but no case users but people with the case they get better image [TS]

  quality and they don't even I'm sure they don't even know why we're going on [TS]

  and on for an entire site is about there's a bump on let me take out a case [TS]

  I'm gonna take a look at forgot I III don't know what I'm gonna do [TS]

  Rene is a really good camera but you ate big phones and i really mean and I've [TS]

  even you know i love the iphone SE I mean I didn't buy one personally just [TS]

  because I knew that this I didn't it just it just didn't make sense to buy [TS]

  one for six months when I just bought one sec I mean I feel like buying a new [TS]

  iphone every year is already almost stupid [TS]

  yeah i'm i'm not gonna buy two year [TS]

  but boy I sure like the way it feels in my hand holding in my hand right now [TS]

  sure like the way it feels in my hand [TS]

  yeah and I think again this is just a transition period and whether it's next [TS]

  year the year after they will be an iphone with eight as largest green and [TS]

  as good a camera as the current success seven is going to be it just would in a [TS]

  casing as small as the se but I my favorite things you know you know i'm an [TS]

  avid amateur photographer I care about the camera [TS]

  probably more than anything else on the phone so buying the 4.7 just because it [TS]

  feels better in my hand a lot better in my pocket but knowing that i don't have [TS]

  as good a camera as I would otherwise is going to hurt so the seven will replace [TS]

  your señor your 6s and a 7 plus will replace your leg over your cannon and [TS]

  you carry the two phone right i guess i don't know i don't think because they're [TS]

  connected in a sink so I don't know I really don't [TS]

  I've been dreading this all I mean I i came to grips with it and I accept it [TS]

  and it being on the there are so many rumors you know coming out of the supply [TS]

  chain that showed pictures that you know only have the dual camera on the bigger [TS]

  one so I'm embraced for it but now that it's here it it feels like you know at [TS]

  all year long I've been saying that's a that's a problem for September's John ok [TS]

  yeah I'm summer John screws of temperature on is his problem [TS]

  what do you think what do you think you're going to get i've been using the [TS]

  plus size now since it first came out I have enjoyed by both every year and [TS]

  occasionally use the smaller size but i just-i work on my iPhone so much that [TS]

  the longer battery life in the bigger screen size is a huge advantage to me [TS]

  and I've gotten to the point where you know not as well as bull's-eye from [TS]

  daredevil pretty I can juggle that thing pretty well now so I kind of forget half [TS]

  the time how big it is until I do pick up one of the smaller iphones so you're [TS]

  all set by carry two iphones now anyways I used to do a lot of pictures of [TS]

  iphones because just the job that i haven't used to have a regular camera to [TS]

  do that and now i just have the other iphone to take the pictures with [TS]

  it's you you had a phone and an iphone and i hope i have a subject phone [TS]

  antenna and a cat capture phone okay you make it so easy now because everything [TS]

  just it just sinks and it just works together so I can pull out the señor [TS]

  the six take photos of you know because setup take photos and then those are [TS]

  automatically everywhere to put it away and go back to using it i am intrigued I [TS]

  I do know this is part of you know why i love the job that i have i am absolutely [TS]

  intrigued to see how Apple pitches this onstage because it you know the the [TS]

  previous difference between the two size iphone 6 and their success was just the [TS]

  optical image stabilization on the plus the $MONEY plus $MONEY for the last two [TS]

  years how to help to optical image stabilization with the iphone 6 it was [TS]

  for stills and then last year it was in for stills and video [TS]

  yeah on and that's no small thing optical image stabilization is a real [TS]

  advantage [TS]

  it definitely means that the plus had a at least slightly better camera then the [TS]

  regular size but it was a small enough difference that i was easily willing to [TS]

  accept the size that i found more palatable in my pocket and hand whereas [TS]

  now I think the differences is really really significant and I kind of feel if [TS]

  it is if if the imaging is as good as i expected to be i think it's going to [TS]

  take so much of the event time for the iphone that it's really going to it just [TS]

  the camera alone if there's no other advertise differences between the two [TS]

  sizes it's really going to turn the event into more of an iphone 7 plus [TS]

  event than an iphone 7 of it [TS]

  absolutely and I don't you know I often joke that the people in graphic design [TS]

  the other given his aspect they don't have any not disclosed on the products [TS]

  are just told to make an invitation but I think it's absolutely fitting that [TS]

  this year the camera is the subject of of the invitation that don't think [TS]

  that's an accident at all and I one thing i have heard sort of two sides to [TS]

  this some curious if you're hearing the same thing there's one side of said the [TS]

  Apple is absolutely shooting for an SLR and they want to make a camera that's [TS]

  just way better than a smartphone camera before the other side is we really took [TS]

  wanna raise expect [TS]

  agents because it's still a camera phone and it doesn't have that huge piece of [TS]

  glass on it and if we push too hard on it's like an SLR people going to see [TS]

  well you know it's not it's not like my cannon with my 70-200 or whatever lens [TS]

  so that's a really careful balancing act to make people understand that it's a [TS]

  way better camera phone but it's still a camera phone [TS]

  yeah I i heard that thing i heard was when i originally heard about this dual [TS]

  camera thing two years ago was I heard SLR shooting for SLR quality and it is [TS]

  it still doesn't make any sense to me because I matter what you do what magic [TS]

  you can pull out of having two different land lenses the sensor size is still so [TS]

  small [TS]

  yes scared to 35 millimeter full-frame DSLR or even the aps-c or the for micro [TS]

  four-thirds the other various you know a serious quote-unquote serious camera [TS]

  sensors those sensors are so much bigger than the tiny little sensor that they [TS]

  have to use in the phone because of the you know just how small the camera you [TS]

  know the actual distance from the lens to the sensor is that there's I just [TS]

  don't see it i don't see how the you know I think that they can really [TS]

  emphasize that this is that as good as a standalone point-and-shoot camera but I [TS]

  don't see how they can start talking about slrs and I agree it's gonna have [TS]

  to be like this is the best camera that you can get on a phone but if they start [TS]

  saying is going to replace your in 5d mark or your sony a whatever mark to its [TS]

  gonna not yeah and I say SLR as a sort of catch-all phrase for any camera with [TS]

  a sensor big enough that there are cameras for that sensor that have [TS]

  detachable lens [TS]

  yes right let's just say the catch all I'm saying SLR but what I really mean is [TS]

  anything where the camera system has detachable lenses that you can you know [TS]

  choose which lends to put on the camera and that include like I said aps-c micro [TS]

  four-thirds the full-frame 35-millimeter sighs any of those lump them all [TS]

  together [TS]

  I just don't see how they can say that they can compete with that simply [TS]

  because of the physics of sensor sizes but in terms of the point and shoot [TS]

  cameras that people buy that [TS]

  don't have detachable lenses i think that they can absolutely say we're as [TS]

  good or better because maybe what we lose on on optics of the sensor size and [TS]

  the lens size we're making up with software absolutely and again for it [TS]

  they've been very careful so far to Target to target not professionals I [TS]

  mean they do show off what professionals to do with it but it's that every day [TS]

  photo thing and they're also doing super interesting things with the camera [TS]

  they're gonna have that dual lens system but they're also internally they're [TS]

  going to support raw I think it's for third-party apps only won't be in the [TS]

  camera but you know support raw they'll have that DC ip3 display which is a high [TS]

  color gamut display and the screens will be able to output that so you have [TS]

  everything from the capture pipeline to the display and across other products [TS]

  like the 9.7 inch iPad pro the 27-inch imac that can all display these images [TS]

  now and that is not something i think everyone will appreciate immediately but [TS]

  I think once we started getting these things in our hands everyone who loves [TS]

  photography is going to be just much more impressed with that with that phone [TS]

  they thought they would be [TS]

  yeah and the other we need to talk about but the other thing that I i I'm not [TS]

  gonna say to sure that none of these ensure things but it's as close to a [TS]

  sure thing i would bet on it is that it's like you said that is a deep DPI [TS]

  CIP CIP three so it's a the higher color gamut range so it displays way more [TS]

  color and you can definitely if you have the right image you can absolutely see [TS]

  the different side by side like you said these you're gonna be able to shoot [TS]

  those images from the camera so you'll see it and then it's also going to [TS]

  shortly support the the night shift with the other one to town to town to town [TS]

  display where it changes that suddenly changes the color temperature of your [TS]

  display based on the ambient light and I thought that was a giveaway [TS]

  I thought that it uncharacteristically i thought sure gave up the bag on that [TS]

  when he talked about it at the the ipad 9.7 you know I've had pro the body [TS]

  called the baby ipad pro yeah and when he said specifically once you get used [TS]

  to this you can't you can't go back which to me man it's clearly coming to [TS]

  the iphone in six months and again their technology mean they they don't hold [TS]

  back there was a rumor that apple holds back technically well as soon as they [TS]

  can ship something they ship it which is why the baby pro got it and they didn't [TS]

  hold [TS]

  then wait for the iphone but then again that technology's going to propagate [TS]

  across their entire range and I think wdc they said that not only do they [TS]

  support DC ip3 they support the upcoming standard hasn't even wider gamut which [TS]

  is 2020 and these are all cinematic standards is what we've been seeing a [TS]

  movie theaters for a while now so they really care deeply about not just a [TS]

  photography but every every aspect of the photography along the entire block [TS]

  chain [TS]

  yeah I so I think that's definitely coming [TS]

  anything else on the iphone i mean they don't want the other things that people [TS]

  are getting upset about was the weather the speaker was real or not at the [TS]

  bottom that's nice thing the headphone jack and you know there was one room i [TS]

  don't know if it was make equal or not that the actual going to upgrade the top [TS]

  speaker the earpiece for the phone so that when you hold it vertically because [TS]

  one of the big things about the ipad pro is that or I sorry ipad pro devices it [TS]

  is that you have those four speakers so you can spin it any direction anyway you [TS]

  want and it's always fantastic stereo sound but with one speaker on one side [TS]

  either your hand covers it was only coming from one side so I think if they [TS]

  do have that balance they can put signed up both ends of the device and it just [TS]

  it makes a better experience [TS]

  yeah because that would actually give you more [TS]

  that would give your stereo when you actually want stereo which is when [TS]

  you're watching a video where as having two speakers on the right side when [TS]

  you're watching video [TS]

  you're watching video [TS]

  doesn't really it doesn't do anything yeah it's better stereo in my right ear [TS]

  it's funny that phones they do that they had fantasies phones with fantastic [TS]

  speakers but both at the bottom of the display right is it is an awkward i [TS]

  wonder what the debate was inside about because the rumor is that the the [TS]

  speaker grills will be symmetric there will be symmetric speaker grills on both [TS]

  sides of the Lightning port but only one of them will actually be a speaker they [TS]

  used to before they moved the headphone jack to the bottom and install the top [TS]

  of the phone they had sort of the mic at that fake speaker girl on top of it and [TS]

  I mean it's like a return to the old days right [TS]

  it's clearly just like a little visual just to make it pleasingly symmetric and [TS]

  they need a microphone down there to where you can talk into it they have a [TS]

  lot of things that they have to it's sort of like when you read those threads [TS]

  like Apple delete the bezels do all this and there's these components in there [TS]

  that you can't just cut things off there's actual they pack the electronics [TS]

  and they're really really tightly [TS]

  alright let me take a break here and thank our next sponsor another longtime [TS]

  friend of the show [TS]

  glu glu / t TS TS for the talk show easy anyone who's worked in a [TS]

  corporate environment knows how painful intranets can be the content of stale [TS]

  the interface is ugly and you can't access it on your phone because it's [TS]

  rendered for like a giant desktop display on a blue is an inner internet [TS]

  you will actually like because it's designed for the user gives you the [TS]

  flexibility to get your work done how you want where you want in on whatever [TS]

  device you want glue is truly building a product meant for 2016 not 1997 you can [TS]

  do all sorts of stuff on a blue you can share news organized files coordinate [TS]

  calendars manage projects all in one place to do list that sort of thing [TS]

  they've got it that sharing news is sort of like a little micro Twitter just for [TS]

  your team [TS]

  so if you want to share stuff that might be considered competitive obviously [TS]

  would want to do that out on the public internet on Twitter so you can create [TS]

  effectively your own little private team-wide social network really really [TS]

  great stuff [TS]

  I got all the social stuff you'd want comments like buttons things like that [TS]

  and anyone can add content based on their permissions with drag-and-drop [TS]

  widgets and a wysiwyg editor you don't have to be a programmer to set it up you [TS]

  can just drag-and-drop it's very visual really really easy to set up and they [TS]

  make use of responsive web design so your igloo looks great on any device [TS]

  from your tiny little iphone SE all the way up to your giant 27-inch iphone 7 [TS]

  plus go to igloo / tts and you will get a free trial and you can [TS]

  get started today [TS]

  go check them out let's move on here's what else do we expect at this event [TS]

  this week i expect to hear about a new Apple watch don't know if they're going [TS]

  to call it apple watch too [TS]

  I don't know what they're going to call it but for the sake of argument for the [TS]

  sake of discussion i'm going to call apple watch to the new Apple watch the [TS]

  new Apple watch [TS]

  I think they're going to let this be a big part of the event i think that it is [TS]

  going to be really interesting to see what they've what they've done because [TS]

  it's really two years after the original it's not two years after chip but [TS]

  certainly two years after was introduced and at the meta-level I it compared to [TS]

  how much we seemingly know about the iphone 7 including the boxes that the [TS]

  actual packaging we seemingly know so much about the iphone 7 almost nothing [TS]

  about Apple watch to has come out otherwise the only thing we really [TS]

  seemingly know is that it's going to add gps yeah i think it's similar to the [TS]

  early days of the iphone with a sort of knew where they wanted to go but they [TS]

  took a very staged approach to get there in the original iphone ship with edge [TS]

  but then the next one came out with 3g and gps and it just kept rolling from [TS]

  there and in this case you're dealing with something that has a far smaller [TS]

  they're not making tens of million maybe over the course of the year they'll 10 [TS]

  20 30 40 million of them but they're not trying to put those in stores for day [TS]

  one and if the casing isn't changing then it's very hard to differentiate [TS]

  what to my pads and i'm an Apple watch to from an Apple watch one in terms of [TS]

  leaks on sign away below or places like that [TS]

  yeah so that would be one explanation for why doesn't link with leaked would [TS]

  be if the physical dimensions are unchanged [TS]

  aged 10 new color and if it's the same casing it's very hard to get a leak out [TS]

  of it i wonder i don't know i I'm this is one of those things where I and I [TS]

  really hope it doesn't leak like last minute but fight while on the airplane [TS]

  flying out there because i love the idea of going into the event not knowing what [TS]

  the heck they're going to say about Apple watch too [TS]

  that's one of the funniest things to me is I keep getting these tweets from [TS]

  people who say that the events can be boring because they know everything is [TS]

  going to happen it's like reading the script to the next star wars movie and [TS]

  then going to the theater and say it's boring and you what happened right left [TS]

  this one but I don't think that's true i think that the iphone part might be [TS]

  although i'm intrigued that at how they're going to how they're going to [TS]

  brag about the iphone i guess that before how they're going to brag about [TS]

  the iphone 7 plus camera without making the regular iphone 7 camera look like a [TS]

  you know like a weakling absolutely to me at all it's never well you know I [TS]

  don't write rumors anymore in the reason for that is there's always going to be [TS]

  new iPhones unless Apple pieces out drops the mic consider going into hot [TS]

  tubs right every year there's gonna be a new iphone and that's not as interesting [TS]

  to me is what problems are going to try to solve and especially the way they're [TS]

  going to try to solve it and it always requires a story and you very seldom get [TS]

  a story out of the leaks right so I'm curious and you know who knows maybe [TS]

  it's not physically identical to the old Apple watch and they simply maintain [TS]

  secrecy up until the point where they announced it can click on some every [TS]

  night put on a secret Apple watch write it I really really don't know what to [TS]

  expect in that regard [TS]

  here's a question do you think that apple watch edition will still exist [TS]

  I was yeah who we talked about this in person right whether there was going to [TS]

  be a second generation or whether they would just add new finishes like what [TS]

  they add white gold or titanium or something to that line because there's a [TS]

  lot you can do in the high-end watch line and I know people made fun of it [TS]

  but they're there is a group of people who buy twenty-five-thousand-dollar [TS]

  tickets to the Emirates and twenty-thousand-dollar dresses or [TS]

  tuxedos they wear once or rent five-star 6-star hotel rooms for absorbing price [TS]

  into them is it really is next to nothing it's like us buying an ipad and [TS]

  I provide stock and that is a market i don't think it was a great market for [TS]

  them so it might just be honest [TS]

  action my guess is we won't hear about them because we haven't heard about them [TS]

  in a really long time and I think they would have stopped that fire we never [TS]

  saw the release of the bolt link bracelet for example right there would [TS]

  have done more to keep it alive if if they really meant for that product line [TS]

  to continue [TS]

  yeah my gut feeling is that the apple watch edition just goes into the video [TS]

  memory hole that it's you know they're just not gonna talk about it and I in [TS]

  you and I we have spoken about if we talked on the show but I know we've [TS]

  spoken perchon where I feel like one of the ways you know part of it is that [TS]

  Apple isn't it doesn't see the future you know they they have good idea of [TS]

  ideas they have guesses as to what's going to be popular but that they you [TS]

  know they don't have the magical ability to know exactly what people will buy and [TS]

  they keep their eyes open after they come out with something and they adjust [TS]

  and i think that the way that they've adjusted i think that the way that [TS]

  they're addressing the luxury market is with the Hermes line and it's obviously [TS]

  those watches are significantly less than the gold even the cheapest of the [TS]

  gold edition ones but there are a lot more than the regular stainless steel [TS]

  Apple watches and then a lot less i went into the SFO international currently [TS]

  have a her meds store and the Hermes actual watch bands are way more [TS]

  expensive i think it was like three to six thousand Hadoop latour for the [TS]

  Hermes watch where it's only like a thousand suns only a couple hundred 500 [TS]

  or 600 thousand for the Apple watch version [TS]

  yeah it's actually a cheaper ms watch than the regular swatches even though [TS]

  it's more expensive Apple watch and I kind of feel like that's the sweet spot [TS]

  for Apple watch in terms of the highest you know price points that you want to [TS]

  hit and you know i would not be surprised in the least if they have more [TS]

  stuff from Hermes and I would be surprised if they keep her mess around [TS]

  and maybe add another similar brand you know a similar stature to her meds and [TS]

  have for example gucci ones or something like that [TS]

  absolutely indian the first generation of any product is awkward you know that [TS]

  the first iphone they did a lot of changes for the second one the ipad 2 [TS]

  was stated you had much better focus for that they had on the ipad 1 [TS]

  and with the Apple watch arguably they went to market way sooner or later there [TS]

  was ten years of tablets before the ipad in 10 years of smartphones before the [TS]

  iphone and there were very few years of SmartWatch so they were part of the [TS]

  discovery process they couldn't just sit back and look at everybody else's [TS]

  mistakes and then come out with the coherent product and you can see that in [TS]

  the original life [TS]

  Apple watch demo it didn't have that minimal delightful product feel the way [TS]

  you had with original iphone well just look at the photos app it's amazing i [TS]

  can pinch and zoom and do all these things and you tell them to every friend [TS]

  you had it just wanted to do the same thing it was like five different six [TS]

  different functions and now we've seen with a pole with the watch os3 it's very [TS]

  clearly its fitness and notifications is moving far fewer things I think that's [TS]

  why we're seeing GPS GPS is going to be of much more use to people who are into [TS]

  fitness and jogging and we've seen you know these people on campus who wear an [TS]

  Apple watch and a garment because they're serious Fitness people need just [TS]

  be happy to have gps with them and it addresses part of what i think is a [TS]

  narrower focus for the Apple watch going forward [TS]

  yeah i think that GPS is to the apple watch to what 3g was to the iphone [TS]

  although I guess the iphone with the iphone 3g eight games gps to yes [TS]

  alright the first yeah but first I did use a cell phone triangulation by [TS]

  mapping write like this I'd like one of those 20 stark expose explaining the [TS]

  technology for the first time I love that pump but it's it's laughable but i [TS]

  don't think the GPI know for some people i guess GPS was a big deal for the [TS]

  iphone too but to me the 3g was the one where it's like man they just couldn't [TS]

  fit in the first year you know but still thought it was worth $MONEY shipping [TS]

  what they could do and I think that ideally GBS is the one thing they really [TS]

  would have wanted to have all along because they obviously saw this is a [TS]

  fitness device you know it was one of the main 310 pole descriptions of what [TS]

  it does and it just you know just didn't fit well the current ipod watch the [TS]

  first generation Apple watch runs at the thermal limit of that casing already [TS]

  started in the organic apples not a dumb company they have billions of dollars [TS]

  they can prototype everything and they from the beginning they want to gps and [TS]

  they've wanted cellular but when you look at how hot that thing is already in [TS]

  with the battery life is already [TS]

  it takes time to get to those things and now they feel confident that they can a [TS]

  gps and me [TS]

  tain battery life and maintain the thermals I think for them LT still melt [TS]

  your wrist off work directly to the device quickly but soon as that solved [TS]

  absolutely sure they'll roll out the version with LTE as well that doesn't [TS]

  make a i'm sure it'll happen eventually but it doesn't make a whole lot of sense [TS]

  to me to be a top priority because I just don't think many people are really [TS]

  looking to have another set monthly cellular bill I guess it depends how the [TS]

  carrier's you absolutely it depends how the carrier's see this this is probably [TS]

  a theory that eventually they'll be something passed the smartwatch and we [TS]

  don't know what that is yet what the capabilities will be but maybe it's a [TS]

  wearable device and right now the apple watch his like again like a shuttlecraft [TS]

  to the starship that's the iphone but eventually it might be its own ship and [TS]

  can basically do everything if you wanted to buy itself and then you don't [TS]

  have to worry about kicking the phone with you right and I realized that there [TS]

  is it ties into the fitness angle right where there are certain physical [TS]

  activities where you be happy to wear a watch but would prefer not to have to [TS]

  bring your phone because you know it's it's hard to get just going running it [TS]

  is you've got to get you know special pocket or an armband or you know sac [TS]

  around your waist whatever those things are called it's you know it's a pain to [TS]

  keep your phone with you when you run but I you know for most of those things [TS]

  I don't really care if I have internet access gps is a big is a bigger [TS]

  difference for tracking distance and stuff like that but absolutely if I [TS]

  can't get notifications who cares it'll be like the like the ipad and eventually [TS]

  they'll just you know there'll be a market for the few people who want it [TS]

  and then every other model just a Wi-Fi for a few years [TS]

  yeah I wouldn't be surprised if that's a few years out there not like I even the [TS]

  next year thing that's why i found that Bloomberg story emphasizing that there [TS]

  probably wasn't going to be cellular in this year's phone and even if it was it [TS]

  wouldn't ship until december at the earliest i found the whole story to be [TS]

  ridiculous [TS]

  again we've had a cellular prototypes before they get the iphone I'm sure and [TS]

  sure every carrier keeps asking when are you gonna do what are you gonna do one [TS]

  right doesn't doesn't sound right because the carriers and I think the [TS]

  carriers are the ones that are most interested in charging another 50,000 [TS]

  month or whatever whatever it would cost and I had the most interesting [TS]

  conversation with one of the people and PR for cellphone company when I was [TS]

  asking about the shared plans because they were trying to tell me how you [TS]

  could just add and [TS]

  pad to your planet which is fifteen dollars more and I kept asking why why [TS]

  isn't it free and this is what do you mean if i order pizza and I split with [TS]

  John you don't charge me more customers putting the pizza with John it's the [TS]

  same pizza and they just kept insisting that the data is different because i was [TS]

  using it with you people [TS]

  well you know what that you will get you know there are at certain restaurants [TS]

  higher-end restaurant you will get charged for sure yet you so it's not [TS]

  like it's without precedent but it's you know i'm with you $PERCENT more on the [TS]

  beaches I kind of feel like you know if I for what I pay verizon every month [TS]

  they should be able to hook up more devices [TS]

  absolutely and just when you're done with your data you're done with your [TS]

  data that you're not asking for more gigabytes yet right that's just you know [TS]

  just let me use my gigabytes on whatever device is I want [TS]

  yeah absolutely yeah but I don't think they see it that way no they don't want [TS]

  to be dead [TS]

  dumb pipes that's the last thing they want what do you think about uh I think [TS]

  it's got to be a sure thing that there's gonna be a new new lineup of bands seems [TS]

  like they do spring and fall new watchbands this this just seems like it [TS]

  part of the pattern i mean again it's two years in but it just seems like this [TS]

  is part of the pattern of Apple watch yeah and we got a new watch bands last [TS]

  last iphone event I think that was the debut of the hermanus bands and then at [TS]

  the March event we got the the woven nylon band so I'm interested to see if [TS]

  we just get new colors or like you said there's a new partnership announced or [TS]

  there is a new style a band announced or you know what they could do there i'd [TS]

  also love them to just take this for example can still only get the loop in [TS]

  the 42 millimeter and a lot of people who would love that on the 38 [TS]

  millimeters and sort of just round out the way to handle the distribution [TS]

  yeah I i think it's going to be a sure thing and I totally expect them to be [TS]

  compatible with the new Apple watch [TS]

  yeah I have something pants to find ok thank you you've got a real problem [TS]

  yes absolutely do and it's not even just that you're going to want it you're [TS]

  gonna get the new Apple watching you're going to want to use your old band but [TS]

  it's uh if they're not compatible [TS]

  you're going to get confused that's the which ones you know how to burn the old [TS]

  ones that i consider yourself i think the apple watch is going to be a big [TS]

  part is i think it's just almost it's almost mind-boggling to me how little [TS]

  speculation or is about Apple watch to at [TS]

  this week's event compared to the iphone I'd that whereas I think it's you know [TS]

  going to be comparable to two years ago where it's it's a huge huge part of the [TS]

  announcement [TS]

  yeah i think in some ways watch os3 was was so great that it took some of the [TS]

  pressure off of Apple watch too because it makes it so much faster and it makes [TS]

  it so much more coherent and if we hadn't gotten that will be desperate for [TS]

  an upgrade just to get you more speeds and feeds behind the existing software [TS]

  but because Apple watch three pairs things down and makes it makes it work [TS]

  much better i've been using it since wdc and it's just it's it's so good i was [TS]

  actually wondering if it would give them an extra six months before they have to [TS]

  push out new hardware i started using it and nothing in mid-july and i was [TS]

  traveling too much in early July can you had to do you had to do it with your [TS]

  phone to you I think your phone to iOS that I was ten beta and the watch had to [TS]

  you know go both it so I'd I waited a little bit but i've been using it since [TS]

  July and it is exactly as promised is every bit as much faster and more [TS]

  responsive as Apple promised and that whole friends house just bury me like [TS]

  the easy it is such a better experience [TS]

  yeah that really is so we'll see i don't know i think people who just keep it in [TS]

  there if there was also a rumor about them keeping the first generation Apple [TS]

  watch much as they've done with iphones and knocking some of them price off to [TS]

  make a lower point of entry and I think Apple watch three allows that to be a [TS]

  better experience to they could credibly do that and have a an entry-level Apple [TS]

  watch if they wanted to [TS]

  I wonder how they would do that I mean and maybe the answer is just as simple [TS]

  as who cares if they look the same but i don't know like would there be any other [TS]

  way with you know maybe new finishes and a new gold you know different different [TS]

  anodized colors for the new one [TS]

  something so that their visually different i don't know or maybe there's [TS]

  only one color option for the Apple watch one that remains around and iPads [TS]

  look the same for a lot like once in a while there's a physical difference like [TS]

  the touch ID sensor or now they have the new sizes but for a while the ipad mini [TS]

  all look the same in the ipads errwhere yo marginally different [TS]

  yeah but I think that's where the jewelry aspect comes in that are you [TS]

  can't you know if it costs a hundred dollars more you want it to look like a [TS]

  hundred dollars more [TS]

  absolutely so I don't know we'll have to see [TS]

  let me take one more break and thank our third and final sponsoring weekend [TS]

  finish up with whatever else we want to talk about it's our good friends at [TS]

  automatic automatic is the small adapter that turns your car even if it's an old [TS]

  clunker into a smart connected car there's a port there's a diagnostic port [TS]

  on every car that's been made since like $MONTH 1997 so it's not even that knew [TS]

  this is what when you go to the mechanic you go to the auto shop they plug into [TS]

  to get readings from the car has all sorts of information anything your car [TS]

  knows about goes through this diagnostic port well you plug your automatic in [TS]

  there and you get access to all this information how do you interface it year [TS]

  they have a great app for your iPhone that connects to your automatic you get [TS]

  information on your driving efficiency you get information on where you parked [TS]

  your car you get information on what's wrong with your car if anything's wrong [TS]

  really great stuff I've had one for a while I love it [TS]

  it could not be easier you don't even have to think about it until you want to [TS]

  know information for your car but automatic has just launched a brand new [TS]

  product it's a better version it's called the automatic pro and now it [TS]

  comes with unlimited 3g wireless networking with no monthly fees or [TS]

  subscription so sort of like a kindle in that regard where the dingus that you [TS]

  plug-in has 3g networking I but you have to pay for you don't pay a carrier any [TS]

  kind of thing like that all you do is buy the automatic you buy it you own it [TS]

  there's no monthly fee to automatic no monthly fee to a carrier and always [TS]

  their 3g lets you know things like where your car is parked at any time even if [TS]

  you're not the one who parted so like if somebody that you know your your spouse [TS]

  or significant other [TS]

  park the car and you don't know where it is and your phone wasn't there when you [TS]

  park the car because it has 3g networking you just open up the app and [TS]

  will tell you exactly where the car is they have all sorts of integration the [TS]

  canonical one is that they connected ifttt if this then that and you can do [TS]

  all sorts of customization like link your car to connected devices like a [TS]

  nest thermostat or Amazon echo so you can ask Alexa where i parked my car and [TS]

  she will tell you you can have it set up so that your nest will adjust the [TS]

  temperature [TS]

  of your home when you get within a certain number of miles of the house and [TS]

  in an emergency you can even do things they it will even do things like [TS]

  detective severe accident hope you never need it but if it's there if you do and [TS]

  contact 911 or whatever the train responders are where you live to help [TS]

  you when you can't call for help yourself [TS]

  now the automatic is normally 129 dollars 95 cents but when you use this [TS]

  exclusive offer talk show just plain old talk show [TS]

  it's for listeners of the show you will save twenty bucks on your purchase just [TS]

  go to automatic calm / talk show for more information and use that code talk [TS]

  show and you'll save twenty bucks on the already regularly low price of automatic [TS]

  and again once you buy it and you own it is yours and you get to just keep using [TS]

  it and there's no service fees could not be easier i could not be a better deal [TS]

  really a lot of fun so my thanks to automatic for once again sponsoring the [TS]

  show what else is gonna galaxy s7 and galaxy note 7 recalls I again all over [TS]

  the news and it's all over the news doesn't sound good [TS]

  no it's the the something with the power cells that's causing overheating and or [TS]

  combustion and i think it was like 45 units were affected but they did a [TS]

  global recall yet did they do a recall though because I just saw a story that [TS]

  consumer reports the headline from Consumer Reports instead of offering to [TS]

  replace unit samsung superficially recall note 7 VA US Consumer Product [TS]

  Safety Commission making sales of pre recall units illegal [TS]

  yeah so there's a distinction that they this is basically samsung doing their [TS]

  own thing where they globally announced that they're going to take these back [TS]

  and replace them with improved units and that's different than having an official [TS]

  US government recall where does make them illegal and we're sort of a process [TS]

  in place all that they would have to do that on a country-by-country basis to ya [TS]

  bad timing to get right up in front of the iphone event and I can't help you [TS]

  know to point out that [TS]

  as much as Samsung is certainly apples you know biggest rival in this game you [TS]

  know easily by far away by most accounts still the only two companies in the [TS]

  market who are really making profits on smartphones it just goes to show how [TS]

  much less of a deal [TS]

  samsung is then then Apple because if the iphone 7 we're getting a recall [TS]

  three weeks after it came out this the world would stop effort as much as in [TS]

  tech circles this is the story the iphone thing would be like front-page [TS]

  news that would be like front page of the New York Times Style news and I went [TS]

  into google trends and just put on galaxy recall an iphone recall in there [TS]

  for fun and even though there has never been an iphone recall not once they are [TS]

  the spikes the yearly spike over whatever gate there is but there is an [TS]

  indicator chip gate are far higher than $OPERAND then the google trends for an [TS]

  actual samsung recall right that's a good examples like Ben gate was got more [TS]

  creative more controversy it was more hyped than it was which was a pretty a [TS]

  problem a real problem i mean your phone been you know it's a real problem but i [TS]

  mean it it didn't even necessitate a product recall now then [TS]

  samsung phones that actually explode and the other thing that why you know like I [TS]

  samsung is not my favorite company for a variety of reasons mostly having to do [TS]

  with help you know Samsung is treated people that I know who work there but [TS]

  they make a lot of the components that go into iphones too and they make a lot [TS]

  of batteries right for both iphones and a lot of a pot and a lot of other [TS]

  products and if they have a problem with the batteries they're making for [TS]

  themselves it just means that everybody every every vendor everyone is buying [TS]

  from Samsung has to be incredibly careful going forward to yeah i totally [TS]

  agree it's bad news and wonder how they're you know I wonder how big of a [TS]

  potential hit this is if they yeah [TS]

  rumors are that they've already sold about 2.5 million and so if you figure [TS]

  what are they have a six or seven hundred dollar phones there 850 dollar [TS]

  phones i think they're super expensive but who knows what the cost is yeah them [TS]

  for replacing them for everybody and their building materials probably not [TS]

  insignificant mm I don't like you said really bad timing and this it's it's [TS]

  arguable now whether the galaxy s7 whether the galaxy s is their flagship [TS]

  for the galaxy note because the gala [TS]

  you note is such a distinct product because it does have that pan it does [TS]

  have you know sort of the the upper end of all the features that they put into [TS]

  phones [TS]

  I it does sound like the good news if is again police in terms of personal safety [TS]

  wise that the phone tense the the problem where it melts or explodes [TS]

  whatever you want to call it personal flames happens while it's charging [TS]

  yeah and I mean that's good news in terms of its better than if it happened [TS]

  when I was in your pocket [TS]

  I'm out I'm not even joking around i mean but it's you know it is obviously a [TS]

  fire hazard that if you know I wonder I don't i'd i would happen to have to [TS]

  think that it's better to have it happen when it charges but a lot of times your [TS]

  phone charges while you know you're not paying attention to it so it's really [TS]

  i'm wrapping up a lot of things here but it's sort of i don't wish ill on any [TS]

  manufacturer and or any customer you know I want everyone to have great [TS]

  products and you never kick somebody when they're down but it reminded me of [TS]

  how much armchair product management apple has to put up with like Apple did [TS]

  not switch to us bc and they were castigated for it and we watched those [TS]

  key notes from google i/o and from facebook and everyone's that Apple's so [TS]

  behind on this or that they don't have no where's apples modular phones both [TS]

  motorola and google or way ahead and then this week we also saw the [TS]

  cancellation of of project ara and it's it's it's impressive how much the tech [TS]

  industry holds apples shipping products against the imaginary products of their [TS]

  competitors [TS]

  yeah total and it that's good way to put it [TS]

  i'm adding the mac elope made that case the first that i can remember and it's [TS]

  as true today as it's ever been [TS]

  remember CES a long time ago maybe 10-15 years ago because Bill Gates was still [TS]

  presenting where he walked around with his windows mobile phone and how it [TS]

  would seamlessly integrate with his personal computer and everything else in [TS]

  his environment is living room and that that was the subject of his keynote and [TS]

  Microsoft never not ever shipped that and yet we have companies like Apple who [TS]

  pushed out continuity and are increasingly making these things but [TS]

  it'sit's 10 or 12 years later and they're all every time someone has a [TS]

  keynote their seen us behind their seen as beleaguered doomed and they just keep [TS]

  shipping products and i try i did it i didn't have much time as we can but I [TS]

  tried to go back and look at different google i/o and different manufacturers [TS]

  notes to see the products they announced and try to figure out which one's of [TS]

  them have are either ever shipped or still on the market and I the list was [TS]

  getting too big i had to stop [TS]

  i I don't know what you want it it's like I guess the advantage for samsung [TS]

  compared to apple mean it's not just that they don't sell as many of their [TS]

  highest and phones apple sells advertised and phones but that they do [TS]

  spread their chips around a couple more bets by having you know a couple of [TS]

  quote-unquote flagship phones per year whereas Apple puts all of their eggs in [TS]

  one basket with the iphone 7 [TS]

  yeah it's almost as if Apple ship the iphone 6s in the in the spring and the [TS]

  iphone 6s plus in the fall [TS]

  yeah that's a good way to put it and it's obviously you know the one time [TS]

  that ever actually did happen i would say would be with the verizon iphone [TS]

  yeah for was at four 4s and otherwise my phone for ya and SE this year they did a [TS]

  spring launch right so they got to do one in January with verizon and CDMA [TS]

  networks around the world where they fix the antenna lines a little bit and stuff [TS]

  like that but for the most part apples of you know all of our phone eggs are in [TS]

  one basket company so I recall like this for Apple would be it really I mean it [TS]

  would warrant the controversy that things like bengay tanned and yeah [TS]

  whatever chip Kate right chip gate antennagate have gotten it would [TS]

  actually warrant the hysteria so who knows what the level of hysteria would [TS]

  actually be would be and you know like shipping the iphone is is non-trivial [TS]

  the same way that booting up windows and all the disparate hardware everyday is [TS]

  non-trivial yelling getting all those pieces and we've seen you know what that [TS]

  we're not we're probably not getting macbooks this week because it is so hard [TS]

  to line up all of that stuff to arrive at one time and kudos to those teams for [TS]

  getting that phone out all the time like clockwork about that's my question so [TS]

  it's so a couple of people have suggested that [TS]

  I think mark Gurman said that people you know had had some information on [TS]

  upcoming new macbooks and said that they're not expected to be announced at [TS]

  this event [TS]

  who else has said that somebody else has said that I frequently i mean the apples [TS]

  never announced macbooks alongside I and you'd never say never because they can [TS]

  change your mind anytime they want but they just never put a mac on the same [TS]

  stage as an iphone that i can remember but by comparison be the last year [TS]

  though they did they didn't hesitate to put the ipad pro on stage next to the [TS]

  new iphone which was you know the original forget I'm the apple TV and the [TS]

  rest of the other than you watch bands but this [TS]

  yeah well the watch bands were sort of a little bonus thing but there were three [TS]

  products all against you know it was the iphone 6s and 6s plus they need to add a [TS]

  whole segment on the ipad pro and that pencil and all the software that you [TS]

  know was already on day one that they secretly brought people in you know to [TS]

  to create apps to support and the new Apple TV I don't know that there's to me [TS]

  that in my god i don't it [TS]

  there's nothing special about the mac that would prevent it from being onstage [TS]

  with the iphone no I mean there might be other reasons but I don't think that's [TS]

  it [TS]

  any other questions just timing like it the same way the desire i believe was to [TS]

  ship appletv last of EDC and end up going in the fall instead I think the [TS]

  desire this year was to ship a WBC and it just didn't have whether it's intel [TS]

  or AMD or one of the customizations they're working on actually think this [TS]

  this really is a macbook pro upgrade this isn't just bumping it to Sky late [TS]

  for you nobody can be like at some point because every it's there's there's no [TS]

  sexiness and that anymore it's not a great product is just a spec bump and [TS]

  they could do that as soon as the chips are ready and they really want to do [TS]

  something more because everyone is copy their design everyone is sort of making [TS]

  ultrabooks and and laptops that look like macbooks and they really want to [TS]

  push the boundaries again of what we think is possible and that does involve [TS]

  things like the old strip and and and other new advances [TS]

  yeah so I mean it's so much you know enough smoke that I guess there's a fire [TS]

  or I guess there's no smoke so there's no fire that there won't be any mac [TS]

  announcements this week which means it will but there you know if they're [TS]

  coming this year it's either going to be another smaller event in october or [TS]

  they'll just do it by inviting people to private pretty things they were as much [TS]

  as we want new macbooks Apple really wants new macbook pros at the retail [TS]

  really i mean they set out the back-to-school season they would not do [TS]

  that lightly that is not an easy it's like the same thing with last year they [TS]

  didn't have keyboards and pencils to sell when the ipad pro went on sale [TS]

  that's a huge loss for them as a retail operation and not having brand new [TS]

  macbook pros on the market herb or updated MacBook Airs to give them a huge [TS]

  bump in the back-to-school season are going into the holiday sales is a huge [TS]

  thing for them they really want those things to ship so it's not like apples [TS]

  just sitting on their hands and and withholding macbook pros and chairs to [TS]

  be mean to us right [TS]

  I so it apparently so government says that there's going to be new MacBook [TS]

  Airs with us bc no other details that I that I noticed this report i will still [TS]

  hold onto my wager that they will never get retina displays yeah i think the [TS]

  goal is that the macbook replaces i miss it's not there from a price point [TS]

  because again Apple Apple is a financial company as much as it is a computing [TS]

  company and 8 99 999 are incredibly compelling price points and we used to [TS]

  have the plastic and then the the original map aluminum macbook at that [TS]

  point and those were replaced by the macbook air and until something can [TS]

  replace those that they're not going to go anywhere so I have that CD rom the [TS]

  product for iced what is that thing called the 13 inch and 10 with ya with [TS]

  an optical drive or supervisor something but that's sort of what I expected them [TS]

  to do with the air is what they did with that macbook pro which is not even [TS]

  updated not even get it just the exact same device that it was three or four [TS]

  years ago when it was new that it is now and I just sort of thought that's what [TS]

  they would do with the air but it sounds like they're gonna do some modest yeah [TS]

  no speed bump and I guess that makes some amount of sense because that that [TS]

  13-inch macbook pro with the optical drive is a real niche I mean they don't [TS]

  even have that out on the desk so you have to look you have to look on the [TS]

  website even to find it right so you have to know that it exists a nap [TS]

  for it and you have whatever reason you want that device you have very specific [TS]

  reasons for whereas the I guess the sense of doing a minor a modest update [TS]

  to the air is that the heirs are still a top sound you know probably the app [TS]

  selling models of macbooks in the stores and you know it's the therefore too [TS]

  important just from a financial standpoint that really led him to [TS]

  stagnate too much [TS]

  yeah it's the 13 the 13 inch macbook air my understanding is just to go to [TS]

  computer and if technology wasn't moving as fast and be fine but we are getting [TS]

  your connectors and they're all sorts of things that especially if maybe Apple [TS]

  does have other accessories in the wings that will depend on having those kind of [TS]

  interconnects it would behoove him to have that on the market and then written [TS]

  as a big differentiator retina and justice eyes and the colors of the [TS]

  macbook to keep sort of justify that next generation staying on the market [TS]

  yeah and if they start pushing out USBC ports on macbooks and presumably you [TS]

  know I guess they put them in the imac to to do they switch the lightning cable [TS]

  that comes with the iOS devices from the USBC to lightning because like for [TS]

  example right now if you want to charge your iPhone from your macbook your own [TS]

  your 1-port macbook you still need like you need like a dongle because they're [TS]

  your cable that comes with your iphone is the big fat USB what is that USB [TS]

  don't they have that for the of the 12 . i probably do have a lightning to USB [TS]

  see cable now that's what does the USBC faster the better charging and 12.9 inch [TS]

  I think so yeah [TS]

  yes I think they have that cable now so it's just people have to go out and buy [TS]

  that cable [TS]

  yeah but I think maybe you know I wonder if they start shipping it in the box [TS]

  yeah I don't know is such a mess that we when you look at those chipsets and when [TS]

  you look at the trouble microsoft had with Sky lake in the early surface books [TS]

  and even Paul throw lost it several times trying to deal with those machines [TS]

  and then until just kept pushing things back like I think displayport the new [TS]

  one that everyone's been waiting for i push back to Canada lake and now it's [TS]

  time to push back to kb like announced push back to canon lake and now push [TS]

  back beyond canyon lake is just [TS]

  the that kind of their so dependent on on the the silicon of other companies [TS]

  right now for the mac line [TS]

  yeah I it does seem weird it it really and I guess part of it is that part of [TS]

  the reason i'm so antsy about them not announcing mac stuff in September is [TS]

  just that it just feels so overdue at this point ya like like I was mildly [TS]

  surprised when word leaked that there wasn't going to be mac new macbook pros [TS]

  at WWDC you know because i think a lot of us earlier in the year we're [TS]

  expecting that and it seemed a little surprising at the novel was expecting [TS]

  but I i do too but I I really underestimated at the time in June just [TS]

  how long the summer was gonna feel with ya macbook pros like it just seemed at [TS]

  the time like in June it seemed like a BB September before you know it [TS]

  whereas now it feels like man these these computers that they're selling [TS]

  ridiculous i don't know about you but I I don't feel as much pressure i got i [TS]

  have a review unit for the latest generation 13-inch macbook pro with the [TS]

  force touch trackpad and I think it's Broadwell inside it but i still use my [TS]

  previous the one that my personal one is a previous generation with the [TS]

  old-fashioned trackpad actually like the force touch trackpad better but I just [TS]

  didn't want to go through the rigmarole of setting up a new macbook still using [TS]

  my one from a couple years ago i'm saying i have the exact same one and i [TS]

  agree it's fine but it's and I i probably won't buy the new 1a personally [TS]

  just because i tend to buy a macbook pro and then run it into the ground just [TS]

  because I takes me like a whole week to set it up the way i like it and honestly [TS]

  I did I don't do anything that is performance intensive on the macbook pro [TS]

  so I'm fine if I was just I later k be like I would probably wait out to you [TS]

  but I'm just gonna be super interested in using those new features [TS]

  yeah and yet one that the fact that the there so long in the tooth though as I [TS]

  just hear it i'm sure you do yes that on twitter and on email all the time from [TS]

  it all the obvious problems that this creates is that you know the people who [TS]

  listen to us on podcaster read I more and daring fireball are savvy people and [TS]

  so they know that these machines are old and so I just keep hearing from people [TS]

  who really need a new machine [TS]

  I mean either that they have something really really old and that they were [TS]

  putting it off [TS]

  you know they just picked the wrong year to to put it off for or they you know [TS]

  have like a machine that was broken or started a new job and they get in they [TS]

  get a macbook and guess what you know who wants to start a job now in your [TS]

  macbook that you get from your employer is your you already know in your heart [TS]

  is going to be outdated you know really momentarily [TS]

  yeah no absolutely and it reminds me sort of 2011 where we got used to having [TS]

  your iPhone's at WWDC and then a couple months out there was no don't expect any [TS]

  new hardware and then we waited and it wasn't September ended up being October [TS]

  before the iphone 4s came out and you know we could say that was iCloud or [TS]

  Syria or whatever that took that much time to get ready but you're still [TS]

  waiting a much longer was in 16 months instead of 12 and this is even longer [TS]

  than that and again I i if it was up to apple I'm sure they would have shipped [TS]

  it way way earlier but something happened [TS]

  yeah I don't know what you do as a company because externally like Apple is [TS]

  not a community of company there's a lot of companies that would have announced [TS]

  the product months before it was ready and tease did and showing it off on [TS]

  stage and then issued delay after delay and sort of tried to explain it may be [TS]

  that a good job maybe not but apple just stays absolutely quiet about these [TS]

  things and sometimes when it's like this is just a deathly silence [TS]

  yeah so we'll have to see i can't help but think to hopefully my new mac pros [TS]

  I mean that's the one that to me is less like their people will accuse as always [TS]

  of making excuses for Apple but the mac you could even say the mac pro they're [TS]

  waiting four skylights eon or whatever but those graphics cards could have been [TS]

  updated so many times right especially for people because the macbook the mac [TS]

  pro is a performance machine and if you're going to bind it with graphics [TS]

  cards that you can swap out i think it sort of incumbent on you to issue timely [TS]

  updates for them [TS]

  yeah it really and you know again it's the sort of thing that they seemingly [TS]

  could have done you know they don't need to do it at an event just you know yeah [TS]

  you know it's just silent you know not even silent but you know like press [TS]

  release you know like hey you know remember that mac pro released a year [TS]

  ago [TS]

  here's a same thing but with a year better graphics are absolutely you if [TS]

  you view there's a reason we don't want Broadwell xeon for some reason don't say [TS]

  just put out the better graphics cards [TS]

  yeah and it really works against apples [TS]

  style of pricing or apple doesn't really price things like a tech company does [TS]

  based on the components they the price is part of the brand and so the three [TS]

  year old Mac Pro still sells for the same price that sold that three years [TS]

  ago whereas if it was dell and you were buying a machine that had three you know [TS]

  three year old cpu and a three-year-old graphics card you'd be getting a much [TS]

  lower price on absolutely and again if you're going to say the future of [TS]

  computing is computing appliances then you have to keep it updated especially [TS]

  when it is like the Lamborghini or veyron of your line right and I [TS]

  understand why Apple does that and i'm not saying that they should be lowering [TS]

  the price on the mac pro I'm saying that if you're going to maintain these prices [TS]

  that you don't lower than you've got to keep it updated to some degree on an [TS]

  annual basis to justify it because the reason Apple doesn't lower the price is [TS]

  that when they do released a new one they want to release it at the exact [TS]

  same price and not have it suddenly look like it jumped in price by two or three [TS]

  thousand dollars and mac mini I think it's the same story they never updated [TS]

  the mac mini on a year-over-year basis but it's been I think two years at the [TS]

  most and now we're getting close to three and they've made that an appliance [TS]

  to or it's very hard to update so fine do that but that means you're agreeing [TS]

  to the responsibility of getting it for me right [TS]

  I I don't know I feel like the mac mini that they should call it the mac we [TS]

  don't want you to buy the legacy right but the people who love them love them [TS]

  so much [TS]

  absolutely in the great machines but they got rid of the quad core and they [TS]

  seal them up and did they now have to update them all right so I don't know [TS]

  what do you think you're gonna have an event do you think they're going to do [TS]

  briefings you know in the old days and if they hadn't been working on AC to [TS]

  like the they would have just a town hall that they did with no previous [TS]

  years with new macs and sometimes new iPads as well but they sort of made it [TS]

  sound like the last the iphone SE event was the last time they be using town [TS]

  hall and I don't think the new campus is is ready for anything so I think your [TS]

  idea of briefings makes the most sense and they always go back on it and invite [TS]

  people to town hall yes Jason's now pointed out that Tim Cook even I forgot [TS]

  about that but tim cook pointed out during that iphone SE event that this [TS]

  would probably be the end of the last event you know we've had a lot of [TS]

  history here in this room and is probably the last time but my thinking [TS]

  is that maybe at that time they were totally expecting to have this mac stuff [TS]

  ready to go WTC absolutely and so maybe you know maybe we do get a [TS]

  a one last one more thing event at a town hall and as much as it's a pain to [TS]

  have to do a second event in the fall it would be just as much of a pain to do a [TS]

  traveling roadshow at least I don't have to do it so I start for action please [TS]

  yeah you know what I think it is I think that it's a different it's a problem for [TS]

  a different set of people at Apple yeah right the disable the people who set up [TS]

  these big mega events I and really you know quite frankly told you know . blank [TS]

  said last year doing to even a smaller one [TS]

  it's so much less worried like doing one event is so much better it's a different [TS]

  group of people who would have to do double the work or extra work and the [TS]

  events team does the on-site and it right mostly the marketing and the PR [TS]

  team that does the road shows but one way or the other it seems like [TS]

  something's gonna happen all right here's the other the last thing is the [TS]

  last thing I think about this event if it's true that there are no Mac [TS]

  announcements at this event [TS]

  well then the only thing we know I is iphone 7 and Apple watch too [TS]

  I don't think they're going to do an update to the ipad pro and i think i [TS]

  could see is giving the 12.9 the same sort of this is to disparities now and i [TS]

  always think sometimes the IT department is trolling us because they're not the [TS]

  12.9 inch iPad has the USB 3 controller so it has much faster speeds and charges [TS]

  faster the baby pro has the DCI p3 display and the true tone and the better [TS]

  camera and in a perfect world those were sort of even out and we get a minor bump [TS]

  and also the a-10 i mean i-i I don't need it but want both those machines to [TS]

  have the a-10 or the 8nx processor [TS]

  yeah so I don't know and we haven't heard anything but I could believe it [TS]

  but I could also believe that maybe it's the ipad is on the March cycle and that [TS]

  the ipad that 12.9 and ipad pro it will be you know I you know like this this [TS]

  one time on an 18-month cycle instead of a 12-month cycle just one hand filter [TS]

  could do that magic thing we just has one slide that goes up and oh by the way [TS]

  new new 12-inch like 198 ipad pearls with two-tone also available shipping [TS]

  this month [TS]

  yeah it does make sense that if they stick with the March event which I think [TS]

  makes sense for them [TS]

  yes it's really long to go without product launches until until double [TS]

  September right i could see them doing a minor upgrade to it that way [TS]

  maybe they're gonna upgrade the a 9 X and just upgrade that display [TS]

  yeah to get through tone I could see that but i don't see it if they do that [TS]

  it's certainly not going to take a lot of time on stage and so I think it's a [TS]

  relatively short event I don't think you could say that the mac stuff is forced [TS]

  out by time i just don't you know it makes me wonder whether there is [TS]

  something else that you know a true surprised I'm not trying to be at ease [TS]

  here i'm not trying to set people's expectations too high but makes me [TS]

  wonder whether there's something else that they're planning to use this event [TS]

  for that is you know totally out of the blue and some of the essence the iphone [TS]

  SMS have been small and they've been okay with that i think the 4s and 5s is [TS]

  events were relatively small and they were absolutely fine with that the [TS]

  biggest surprises that had lately are things that just can't leave things like [TS]

  research kitten care kit which are just you know they're so close they're so far [TS]

  in the engineering organization they have such a small visibility that they [TS]

  don't get out but those aren't the kind of surprises that consumers usually care [TS]

  about [TS]

  yeah when was the Apple pay that was two years ago right that yes that was the [TS]

  event with the original Apple watch [TS]

  I dont 16 event yeah right and that was held in there was one center that the [TS]

  flint center right right i don't know an apple TV doesn't mean they've never [TS]

  updated appletv year-over-year either and they could put it better [TS]

  I mean the obvious upgrade their is 4k and the higher color gamma gamma as well [TS]

  but in a symmetrical remote yeah it's symmetrical absolutely [TS]

  jason is a new team on the remote so maybe we'll get that little yeah i'm not [TS]

  expecting that though I do expect you know obviously someday we'll have [TS]

  another apple TV i do expect that maybe the next time though don't make that [TS]

  remote a better design [TS]

  yeah I I don't expect it this year and even if they did I don't think it's [TS]

  going to take [TS]

  I don't think I don't think it takes a lot of time on stage because eat you [TS]

  know the things they might introduce like a better you know that faster cpu [TS]

  that that that that would be the itunes 4k part of that that would take that [TS]

  would be the stage time and I don't know if they have itunes 4k ready yeah and I [TS]

  just don't see that enough people have 4k tvs that had a big deal [TS]

  it's ok you can buy this new appletv that drives a 4k TV that you don't know [TS]

  well it's not so much the for the last time we were we were together well they [TS]

  invited us over to dolby and I took the chance to go and they showed us [TS]

  side-by-side for k vs 1080p HD are four star wars the the new Star Wars movie [TS]

  and for the remedy revenant and the difference between the HDR and it is HTR [TS]

  with so much better than 4k they just went to HDR class their pipeline I think [TS]

  that would be super impressive but again those TV sets are super expensive and [TS]

  hard to come by [TS]

  anything else anything else you want to cover before we wrap this up and we we [TS]

  pack our bags and get ready to go to this event [TS]

  no I mean I think WC this year was also return to the very Spartan apple keynote [TS]

  so they weren't the big jokes that weren't the big skits it was a very [TS]

  matter-of-fact keynote presentation and I think you know if they stick to that [TS]

  for this little especially be a very tight i don't know if we'll get we [TS]

  haven't gotten the updates on the Apple stores a lot recently and we haven't got [TS]

  a lot of the business slides recently it's been Tim Cook coming out and almost [TS]

  doing a smash cut right into the product announcements and if that's sort of like [TS]

  the new way where they return to the old way of the Apple keynotes and it'll be a [TS]

  very efficient iphone apples Apple watching we're out in hands-on area [TS]

  I'm trying I'm trying to have it both ways I could see it going at I think the [TS]

  event is going to go to one extreme or the other [TS]

  where it's either going to be like what you just said a pretty bare-bones maybe [TS]

  just you know 65 minutes you know you're almost out [TS]

  you know out almost an hour after it starts and it's just a here's these two [TS]

  iphones two new iphones that we expected here's the new Apple watch and that's it [TS]

  or there's a us home kit for the home like so one of the is going to be held [TS]

  at the program center again and when they did the iphone event last year it [TS]

  was held a bill graham they didn't have very many people they famously couldn't [TS]

  get a lot of people in your eyes the fire marshals but they had those giant [TS]

  living room sets with the Apple TVs for demos and then at WWDC was the opposite [TS]

  there were no demo areas but they pack that place full of people and what [TS]

  they're there's no developers this year I took to pack that place with and we're [TS]

  not assuming there's going to be any living room so I wonder if maybe there's [TS]

  a home kit angle they could be doing demos with [TS]

  I just don't know what the bill graham center will be used for this right i was [TS]

  told that they pictogram last year specifically to set up those living [TS]

  rooms for the applicants the fake living rooms for the opportunities than that [TS]

  there was no other way that they could figure out how to have that many that's [TS]

  that that that many hands-on areas for Apple TV [TS]

  yeah because the hands-on area for the UH the phones and now watching the ipad [TS]

  was it was nice but it wasn't that big [TS]

  you know it's like a regular sort of piano bar set up alrighty well we almost [TS]

  looks like an apple store if you as I recall but it you know it wasn't that [TS]

  bit where as they really used a huge chunk of physical real estate to set up [TS]

  those apple TV demo areas [TS]

  yeah it was like maybe ten living rooms just completely set up that you could [TS]

  wander around so I wonder I don't know but on the other hand maybe they just [TS]

  you know it until the campus is finished this is just where they have these [TS]

  events and they like you know they just like working with the bill graham people [TS]

  i don't know i don't have a gut feeling just anecdotally talking to you know [TS]

  other people in the racket that it seems as though seating will be as tight as it [TS]

  was last year that they're they're not they were not especially particularly [TS]

  liberal with the passes for you know the media and whoever else they invite the i [TS]

  have heard they are getting there they are trying to do more international [TS]

  which is one of the price is putting pressure on us media that they were [TS]

  getting people from Japan from China and from Europe and actually bring them over [TS]

  and not just to remote setups right now I think that they're done with those [TS]

  remote setup like any old days for people who don't know what they used to [TS]

  do is they would have you know maybe like I think maybe one in Asia to in [TS]

  Asia I don't know if they did to but you know at least one in Asia and then like [TS]

  in London or somewhere in Europe so that people didn't want to travel all the way [TS]

  to California could just go there and they would have liked these satellite [TS]

  events and I did they do them like at the same time was it i think somewhere [TS]

  the same times and some they would do they would have follow-up they would [TS]

  sort of send people out afterwards to fall right i think the asian ones would [TS]

  have to have been follow-ups because like you could do the london one because [TS]

  ten o'clock pacific would be what it would be noon now one o'clock eastern [TS]

  and that means about 6pm London [TS]

  six or seven from doing my math right which is reasonable [TS]

  I mean it's a little bit be odd for us because we're so used to go into these [TS]

  things in the morning but you know six or seven is reasonable but i think [TS]

  having them at like 2am it would be a little ridiculous [TS]

  an apple is very clean with like I've been following some of the other vendors [TS]

  now as they do their keynotes and for example every year for samsung their [TS]

  keynote starts and their embargo drops the minute their keynote starts because [TS]

  they have invited people over to do hands-on weeks beforehand right and then [TS]

  i'm watching the keno and then all these YouTube videos go live that you can [TS]

  actually go see the product which makes me not want to watch the keynote in it [TS]

  and the timing for me as bizarre as it is just someone watching I'd much rather [TS]

  enjoy the keynote and then have the embargo lifts maybe after the keynotes [TS]

  like the Apple and i actually prefer because they're sort of this one unified [TS]

  thing to keep my attention on [TS]

  yeah so I don't know so i can see it going one way the other either very [TS]

  simple event exactly as we predict where it's just the iPhone and Apple watch two [TS]

  or there's something big that we just going to drop out of the blue pill just [TS]

  rising in the car [TS]

  yeah right exactly [TS]