The Talk Show

170: ‘Kicking Dirt on Them While They’re on Fire’, With Special Guest Ben Thompson

 

  yeah hammering be one that was it [TS]

  they're doing the like grinding like I [TS]

  don't like a saw [TS]

  it's like sanding or something and it's [TS]

  funny because i was so actually this [TS]

  podcast is going to have a different [TS]

  character than usual because as his [TS]

  listeners outdated vast usually when we [TS]

  record it's it's I would say morning but [TS]

  it's more like noon ish your time and [TS]

  it's like middle of the night my time [TS]

  and I am usually drinking scotch right [TS]

  now but now it is it is morning my time [TS]

  in an evening your time which means i'm [TS]

  drinking coffee and sparkling water so [TS]

  my character may be different but yes we [TS]

  also have to put up with environmental [TS]

  noise [TS]

  they've been doing it for a while now [TS]

  and I i think i have gotten used to it [TS]

  so I don't even didn't even occur to me [TS]

  until I said don't like oh crap ever had [TS]

  this stupid construction going on so [TS]

  many out that's a long-winded [TS]

  introduction to if there is weird [TS]

  grinding noises uh I I apologize because [TS]

  it's not me it's the construction I to [TS]

  drinking coffee in sparkling water [TS]

  no you're gonna be up all night and [TS]

  probably what I speaking of serenity [TS]

  called why'd I have some follow-up here [TS]

  forgot this last week I should've done [TS]

  last week [TS]

  serenity and I two episodes ago we're [TS]

  talking about my inability to I all I [TS]

  wanted to do it because i have a [TS]

  brand-new 256 gigabyte iphone and one of [TS]

  the things i wanted to do is just put [TS]

  all of my music on it because my music [TS]

  library is let's see if i can find it [TS]

  here less than 250 621 gigabyte i have [TS]

  4,000 songs 21 gigabyte so you know it's [TS]

  not that big but you know big butt but [TS]

  not not that big easily fits on 256 [TS]

  gigabyte iphone and that way just put it [TS]

  all over there and then I never have to [TS]

  worry i get on an airplane [TS]

  I can be out in the sticks I can I could [TS]

  lose my sim card and I've got all my [TS]

  music and there's that could for the [TS]

  life of me couldn't figure out how to do [TS]

  it because i'm also using iCloud music [TS]

  library like if I will didn't use iCloud [TS]

  music library I [TS]

  could do it the old-fashioned way where [TS]

  I just plug it into my mac by the [TS]

  lightning cable and then you'd in itunes [TS]

  go over to music and say sync everything [TS]

  and then hit a button and you know wait [TS]

  for it to be done and then boom there's [TS]

  all my music you can't do that with [TS]

  likely if you have icloud me music [TS]

  library on when you go to music on your [TS]

  Mac when it's connected it just says [TS]

  you're using iCloud music library do it [TS]

  all that way and serenity who knows a [TS]

  lot more about this stuff than I do [TS]

  because she actually like we're gonna [TS]

  write all these like detailed how to she [TS]

  was stumped too anyway long story short [TS]

  the best way to do this and I've just [TS]

  I've so far I've got a bunch of people [TS]

  on Twitter Email whole bunch of people [TS]

  have given me the solution i'll put a [TS]

  link to it in the show notes it's but [TS]

  long story short the way you can do this [TS]

  the only workaround the best worker [TS]

  anybody can think of is you create a [TS]

  smart playlists that matches all music [TS]

  let's see what my criteria are groups [TS]

  started playing music here if I edit [TS]

  smart i tried to double-click a smart [TS]

  playlists to show the credentials here [TS]

  if media kind are no match match music [TS]

  for all of the following and I put size [TS]

  is less than 300 megabytes so any audio [TS]

  file any music file that's less than 300 [TS]

  megabytes and it'll be matched by the [TS]

  playlist and I said 300 megabytes I [TS]

  don't even know why it's arbitrary [TS]

  arbitrary number but i have a couple of [TS]

  really big audio files that i do want to [TS]

  sink to the iphone like I have the [TS]

  area's been the criterion collection [TS]

  Tommy's . James Bond directors [TS]

  commentary [TS]

  no I have not Merlin man turned turned [TS]

  me on to these long time ago so when the [TS]

  long story short when the first laser [TS]

  discs of the criterion collection bond [TS]

  movies came out like the the [TS]

  the Connery arrow ones so you got like [TS]

  you know Goldfinger and dr. no and from [TS]

  russia with love the the commentaries [TS]

  weren't approved by eon productions and [TS]

  that's there's some really interesting [TS]

  stuff on them like the editor I forget [TS]

  his name but the guy who edited [TS]

  Goldfinger more or less through the [TS]

  director under the bus about some [TS]

  totally mismatched shots and camera [TS]

  angles that made it a disaster to put [TS]

  together and once you hear him saying [TS]

  you can see a hunt [TS]

  Peter Hunt exactly who went on to direct [TS]

  on her majesty's secret service which I [TS]

  thought was a terrible movie but some [TS]

  people love the fact that i was just [TS]

  thinking that but that's neither here [TS]

  nor there but but Peter Hunt really [TS]

  throws that was the I forget who [TS]

  directed that was it a guy hamilton who [TS]

  directed the Goldfinger i'm looking it [TS]

  up or maybe that was the first 1i [TS]

  royalty is didn't guy allen alright so [TS]

  you could always adopt him he throws him [TS]

  under the bus about some mismatch [TS]

  footage and it's that opening scene [TS]

  where where bond is at the fountainbleau [TS]

  down in Miami and Felix Leiter shows up [TS]

  and everything get started but shot the [TS]

  shot some of it outdoors at like a real [TS]

  outdoor resort and some of it on a [TS]

  soundstage and it was just a mismatch [TS]

  anyway once Eon Productions got you know [TS]

  you know they were like wow this is this [TS]

  is really some fascinating [TS]

  behind-the-scenes stuff when they listen [TS]

  to it they they made the criterion [TS]

  people pull it from like future editions [TS]

  so anyway I've got copies of these [TS]

  things as mp3 files they're almost [TS]

  almost 300 megabytes and so that's why i [TS]

  picked up but anyway long story short [TS]

  make a playlist smart playlists that [TS]

  will match all music then you go over to [TS]

  your phone and you can go to the [TS]

  playlist and then you can hit the cloud [TS]

  button for that playlist which was which [TS]

  means download all the songs on this [TS]

  playlist but since the playlist matches [TS]

  all of your songs [TS]

  it will download all of your songs but [TS]

  Apple seemingly goes way out of its way [TS]

  to deliberately make that something that [TS]

  you can't do like is when you go to the [TS]

  without going to playlist if you just go [TS]

  to all music there is no cloud button [TS]

  yeah well I guess the question is [TS]

  they deliberately go out of their way to [TS]

  make it difficult or is it just general [TS]

  the the general the moai's that is the [TS]

  case with itunes apple music I think in [TS]

  this case it's deliberate [TS]

  I think they want you to support [TS]

  admission or sin of omission yes I think [TS]

  it's sort of like you're supposed but [TS]

  it's very frustrating i think for people [TS]

  like I I don't know every single you [TS]

  every year when my wife gets a new [TS]

  iphone there's a time where I I catch an [TS]

  earful because she goes to the gym and [TS]

  her iphone doesn't have any music on it [TS]

  even though share last one did and then [TS]

  she did a full backup and restore and [TS]

  you know do everything you can to say [TS]

  make my new iphone just like my last one [TS]

  and then there isn't every year none of [TS]

  our music and she's you know like at the [TS]

  gym that she goes to there's no signal [TS]

  you know you can't it's not like you can [TS]

  download the stuff every year and I just [TS]

  don't have that I don't think it's that [TS]

  much to ask [TS]

  yeah the the whole it's interesting I [TS]

  haven't really thought about this a ton [TS]

  but you know I use I streaming services [TS]

  the various ones and it's funny because [TS]

  I actually have its really frustrating I [TS]

  i actually have a subscription to both [TS]

  Spotify and Apple music and the reason [TS]

  is that when i mentor thing we're [TS]

  harvesting a little bit when i'm bored [TS]

  him in the car [TS]

  well drive with the kids like I was like [TS]

  to request songs and so using Siri is is [TS]

  obviously preferable when you're driving [TS]

  and so it's worth it for that but then [TS]

  like my stereo has like Spotify connect [TS]

  which is which is really great like i [TS]

  can place of my phone or whatever [TS]

  interest in just playing on the stereo [TS]

  it's not like it's kind of color [TS]

  chromecast works where you control it [TS]

  but it's not like streaming like airplay [TS]

  which is it just it's a much better [TS]

  model works much better at least at [TS]

  least for me and now like the amazon has [TS]

  come out their service that will plan [TS]

  the echo we have we have an echo setup [TS]

  arm and was like 'well it boy that be [TS]

  convenient it doesn't Spotify as well so [TS]

  it works but yet this this whole like [TS]

  yes there's the allure of having all the [TS]

  music and having access to it but and [TS]

  there's like the upfront cost is much [TS]

  lower but the cost at the back end like [TS]

  actually playing your music there's all [TS]

  these sort of hidden costs that are [TS]

  there and it you don't [TS]

  I'm i'm ok i'm paying it for it now like [TS]

  quite literally but the it's really [TS]

  really it's funny the music industry is [TS]

  all about like yes they were of course [TS]

  they're motivated to have their music [TS]

  everywhere but they're reinforcing these [TS]

  silos with with a sort of new model I [TS]

  mean like if you have if you're not only [TS]

  all apple if you're not only all [TS]

  whatever service you're kind of stuck in [TS]

  the middle it is very frustrating [TS]

  yeah and i don't know i don't know how [TS]

  much of it is related to the fact that [TS]

  if you buy say a 32 gigabyte iphone you [TS]

  don't want your 20 gigabyte library sink [TS]

  over and yes they have the optimized [TS]

  storage feature for that for music and [TS]

  have it for the photos too but it [TS]

  certainly would be very easy for [TS]

  somebody with a 32-gigabyte device to to [TS]

  you know run up against the limit and so [TS]

  maybe that's why I don't know but it's [TS]

  yeah that's a good point they probably [TS]

  sell more of the of the the world across [TS]

  phone then if you look at the average [TS]

  selling prices that's it is waiting in [TS]

  that direction [TS]

  yeah and you know I i admit that i guess [TS]

  the idea of I want all of my entire [TS]

  music on my device all the time is sort [TS]

  of an old-fashioned I'm still thinking [TS]

  like it's the ipod hero but I i actually [TS]

  find it useful [TS]

  o Allah or at least every time I try [TS]

  every time I fly if I want to get it [TS]

  though it is i should do that now [TS]

  because I I mom might my eye I realized [TS]

  my big storage issue with phones and so [TS]

  I got this the first time you've gotten [TS]

  the absolute largest one I i think is 64 [TS]

  previously and and it i bumped up [TS]

  against the limits or or this over the [TS]

  last year but my big culprit is his [TS]

  podcast i think my the overcast app was [TS]

  occupying like 16 gigabytes or something [TS]

  like that something ridiculous because [TS]

  all I call QA was that I want to listen [TS]

  to our recommendations and i'll just be [TS]

  sitting in there and who knows if Oliver [TS]

  listen to them but yeah it you can just [TS]

  that that's for me that's that's the big [TS]

  culprit where I keep my stuff that but I [TS]

  don't know it's we're talking before I [TS]

  did there's there's still like these [TS]

  these rough edges of the having [TS]

  everything in the cloud is convenient [TS]

  but but yeah there . is it [TS]

  it's definitely one for me I travel a [TS]

  lot and it's there's nothing more [TS]

  frustrating than being in a a place [TS]

  where you just you just can't get in [TS]

  you're stuck [TS]

  I've actually actually speaking of like [TS]

  old-school itunes and ipod I got a so [TS]

  this company called underwater audio [TS]

  waterproofs uh ipod shuffles and they [TS]

  said waterproof headphones so that you [TS]

  can listen well while swimming which is [TS]

  over it's up it's amazing like it did I [TS]

  mean I've you know exercises are already [TS]

  miserable enough but to be actually [TS]

  listen to podcasts whatever we're doing [TS]

  it is is great the problem is and it [TS]

  took me awhile to figure this out is is [TS]

  I what about your podcast on to the [TS]

  shuffle which is already a pain to have [TS]

  to go i used itunes and it's not synced [TS]

  with overcast sort of stuff but I get [TS]

  there into the pool and and i can't i'm [TS]

  stuck on the first podcast and I can't [TS]

  go to the next one you get the next [TS]

  button on the ipod shuffle what would [TS]

  you expect to happen you think would go [TS]

  to the to the next track it doesn't it [TS]

  turns out that with the last ipod [TS]

  shuffle you have to use voiceover it [TS]

  turns out voiceover doesn't work very [TS]

  well when you're in the pool so in [TS]

  there's no Mike idiot you can there's a [TS]

  way around if I called down the [TS]

  voice-over button and then the next but [TS]

  in the next buttons work it [TS]

  super-complicated makes no sense at all [TS]

  but yeah anyways it's been it's been [TS]

  really eye-opening but beyond that just [TS]

  like having to use itunes again and [TS]

  actually sink stuff like manually manage [TS]

  things like you really appreciate this [TS]

  idea that i can subscribe to podcasts [TS]

  regular music and it's just there and [TS]

  you don't have to think about it to [TS]

  actually have like pre planned on going [TS]

  to listen to its it's like man we we [TS]

  live like savages for a long time huh a [TS]

  good segue to my next bit of follow-up [TS]

  now this is from last week's show I [TS]

  always say last week even though it's [TS]

  sort of like on a 10-day schedule but [TS]

  the previous episode when that Ben not [TS]

  bend your been at Matthew pants arena [TS]

  was on and we were talking about the [TS]

  airpot and about how the biggest minus [TS]

  the only significant the only serious [TS]

  minus about them to me is that they [TS]

  don't have the little buttons for play [TS]

  pause [TS]

  and up down for volume and because it's [TS]

  not so much the play/pause because they [TS]

  the the whole idea where you just take [TS]

  the one out and it pauses and you put it [TS]

  back in and it plays works really really [TS]

  well in almost every situation in fact [TS]

  in some situations it works even better [TS]

  than the button because for me a lot of [TS]

  the times it's like if I've got them on [TS]

  because i'm listening to something and [TS]

  i'm in a store like grocery shopping and [TS]

  then I get to the register i always like [TS]

  to take my headphones out or at least [TS]

  take one out so that I don't look like [TS]

  I'm listening to something and so to [TS]

  integrate the play/pause and the taking [TS]

  out of a of a of it you know one of the [TS]

  airport's it works great but what you [TS]

  what I miss is like the next track [TS]

  previous track like the shortcuts like [TS]

  by double-clicking they used to be able [TS]

  to do and I said that you can't use Siri [TS]

  to change the volume so when you double [TS]

  tap one of the air pods and say like [TS]

  turn the volume up or turn the volume [TS]

  down doesn't work you have to change the [TS]

  volume either from your Apple watch if [TS]

  you have one or by taking your getting [TS]

  to your phone and using the volume [TS]

  buttons on the phone turns out I was [TS]

  wrong wrong wrong wrong wrong [TS]

  you can definitely change the volume by [TS]

  Cirie you can do next track previous [TS]

  track I I did it the one time I tried it [TS]

  i did try it and and I said turn the [TS]

  volume up and I was outside that which [TS]

  might have been the problem and serious [TS]

  said I'm sorry I can't do that John and [TS]

  I took that as meaning that she [TS]

  completely understood what i asked but [TS]

  was telling me that's I I can't do this [TS]

  and this is you know we might get back [TS]

  to this later about Syria it my fault it [TS]

  really is my laziness that but I [TS]

  interpreted that you know what I mean [TS]

  like it wasn't like she said sorry I [TS]

  didn't understand you [TS]

  she said I'm sorry I can't do that John [TS]

  and so I took it as meaning volume [TS]

  control is something that was outside [TS]

  the control of Syria turns out I was [TS]

  completely wrong a couple people have [TS]

  their pods correcting me on that now [TS]

  obviously this is not many people have [TS]

  their pods at the time but then I tried [TS]

  it again and it does work you could say [TS]

  volume up volume down [TS]

  turn the volume up turn the volume down [TS]

  next track go back a track previous [TS]

  track [TS]

  I don't have a full list of it but you [TS]

  know there's synonyms that work like go [TS]

  back a track in previous track are the [TS]

  same thing those small world cup can you [TS]

  can you do like this get 15 seconds [TS]

  earth sort of thing I mean they like the [TS]

  the headphones if you would like I can i [TS]

  use overcast if you so Marc was it up if [TS]

  you double-click like it will skip 30 [TS]

  seconds you can set the the whatever [TS]

  whatever length you want I I don't know [TS]

  I don't know what happens in overcast I [TS]

  suspect if I say next ride and try it I [TS]

  suspect if I said next track and [TS]

  overcast it would just go to the next [TS]

  podcast I don't think yeah this is [TS]

  interesting [TS]

  I don't think you couldn't do you know i [TS]

  mean i think i think with the clicker [TS]

  Marco could have could look into it in a [TS]

  way that I don't think Cirie would [TS]

  enable but I well now we just have to [TS]

  follow up all over the next one cast [TS]

  aside next week a couple of people then [TS]

  wrote and I don't think I don't think [TS]

  Matthew and I talked about it but a [TS]

  couple people said if you have like one [TS]

  of the pains in the butt if you do have [TS]

  the watch it's a little bit easier if [TS]

  you need if you don't want to use it [TS]

  serie to do it but you still have to [TS]

  bring up like if you're in a workout [TS]

  which is often the situation I'm in [TS]

  where I do want to adjust the volume [TS]

  like I'm out running and like it gets [TS]

  noisy like if I'm running through a [TS]

  noisier traffic neighborhood i want to [TS]

  turn the volume up because i can't hear [TS]

  any more on the watch you still have to [TS]

  poke around a little bit to get to a [TS]

  screen where you can adjust the volume [TS]

  like you that you you know the easiest [TS]

  way in my opinion is to just get to the [TS]

  now playing glance which I keep is the [TS]

  first glance so it's usually not you [TS]

  know it's like one tap tap on the [TS]

  sidebar then tap on now playing and then [TS]

  once you're on now playing you can [TS]

  actually change the volume by spinning [TS]

  the crown which is really really nice [TS]

  when your fingers are sweaty or [TS]

  something like that you have to poke at [TS]

  the little buttons on screen but it [TS]

  would be kind of nice if you could [TS]

  somehow set a preference so that if [TS]

  there's music playing right now three or [TS]

  either your phone or the watch that you [TS]

  could use the crown from like the watch [TS]

  face to change the volume because right [TS]

  now the crown on the watch face does [TS]

  nothing could be kind of nice if we [TS]

  could change the volume [TS]

  so when you when you spend the crown on [TS]

  the watch face it does it doesn't longer [TS]

  zoom into like that app you know [TS]

  ok and watch os3 it does nothing and it [TS]

  doesn't do they actually if you're on [TS]

  the app you it does Jim you back towards [TS]

  the watch face right but one you're on [TS]

  the watch face what he used to do in [TS]

  watch us to is it gave you the time time [TS]

  travel or whatever they called it may be [TS]

  well used to be that you would assume in [TS]

  yeah i do it was funny because I i I've [TS]

  observed people who are technical users [TS]

  and that was for sure one of the things [TS]

  that always gotten frustrated like I was [TS]

  actually my god . who was used to use [TS]

  wearing an Apple watch is asking about [TS]

  it you know how you liked it and he [TS]

  generally liked it but that was he like [TS]

  that the fact that he's like it keeps [TS]

  coming in and I don't know why like that [TS]

  was the one thing that was driving a map [TS]

  the wall so I didn't realize that they [TS]

  have changed i guess im so accustomed to [TS]

  not even touching it that that I didn't [TS]

  notice but I think in general I would I [TS]

  would be surprised if you know I clearly [TS]

  i think we were were definitely an [TS]

  agreement this like Apple there were [TS]

  some unfortunate decisions that were [TS]

  made about how to watch what should be [TS]

  used in version one I think they kind of [TS]

  they went too far down the road of [TS]

  prescribing how people would use it [TS]

  instead of waiting to understand how [TS]

  people wanted you know what actually use [TS]

  it and one of the casualties of that I [TS]

  think was the functionality of the [TS]

  buttons in general and so the acid [TS]

  awakened in version one pressing that [TS]

  button was like the whole contacts like [TS]

  personal communication crap whatever [TS]

  which is now completely gone but in [TS]

  general I think there's still that sort [TS]

  of it's not fully realize the potential [TS]

  those buttons like that but the button [TS]

  should be much more usable and I bet [TS]

  over time become even more usable in [TS]

  apps and same thing with the digital [TS]

  crown like what you're talking about [TS]

  makes perfect sense of music is playing [TS]

  why shouldn't that be volume and [TS]

  especially if they're gonna pursue this [TS]

  focus of being health and fitness wear a [TS]

  touchscreen that that's like the worst [TS]

  possible scenario for a touchscreen and [TS]

  it's an example of how the there they're [TS]

  kind of the health and fitness focus is [TS]

  a is was clearly not [TS]

  what they're thinking about from day one [TS]

  it was a part of it but it wasn't like [TS]

  the thing that is for I think there's [TS]

  things they would have done differently [TS]

  and and one of those things would have [TS]

  gone differently is how those buttons [TS]

  are used and so I would imagine in like [TS]

  watches for for example they're gonna [TS]

  move even more to those buttons being [TS]

  actual used in the crown being actually [TS]

  usable controls right now if you're in a [TS]

  workout you and you have you know the [TS]

  workout thing is on your you know on [TS]

  your better you see when you're you know [TS]

  because you're doing a walk or run or [TS]

  something when you spin the crown it [TS]

  just changes the focus from the [TS]

  different things on the screen like if [TS]

  I'm trying and I'm doing a fake run [TS]

  right now as I spin it down it goes from [TS]

  the elapsed time to the active calories [TS]

  to the Part B you know and just focus [TS]

  changes focus i would i would find it [TS]

  much more useful to have that change the [TS]

  volume honestly but that's just me [TS]

  yeah well I think idea and I want to [TS]

  again this is one of those things where [TS]

  they change so much and always three [TS]

  they're really just fundamentally [TS]

  changed how the operating system worked [TS]

  and you're not going to get everything [TS]

  in kind of one goal is just fine like I [TS]

  think that's the that's the mistake i [TS]

  think they made in version one like that [TS]

  it was over it was over prescribed the [TS]

  way you want to use it without really i [TS]

  think having an understanding how people [TS]

  would use this time you go back [TS]

  did this is what made the the the first [TS]

  phone in particular so you know so smart [TS]

  is whether there's this classic story in [TS]

  InDesign talk like i'm sure you've heard [TS]

  a million times but out where there's [TS]

  some school or whatever where they they [TS]

  built up this whole new area of the [TS]

  campus or something like that and [TS]

  instead of putting in sidewalks then put [TS]

  it like this really nice grass and then [TS]

  they observed where the grass got worn [TS]

  down and then they put sidewalks there [TS]

  and like that'sthat's just stay there [TS]

  and you can see there's other examples [TS]

  where there's like a path and right next [TS]

  to it there's like worn-down grass [TS]

  because people are taking like little [TS]

  shortcuts and stuff like that and with [TS]

  the phone in particular Apple really [TS]

  took sort of the grass approach where [TS]

  they got the basics there they got a [TS]

  browser they got a phone they got ipod [TS]

  and then the last breast of it was [TS]

  really you know that . where folks like [TS]

  you know Craig Hockenberry whatever [TS]

  we're figuring out the API and we're [TS]

  building you know side-loaded [TS]

  applications i think was really valuable [TS]

  to to help Apple really understand what [TS]

  needed to be built it and how they [TS]

  should go about you know opening up the [TS]

  API and what things might be possible [TS]

  and that's the exact opposite process [TS]

  they did with the watch like the watch [TS]

  that it was it was they did too much [TS]

  there wasn't enough of a sort of open [TS]

  canvas to figure out what works and what [TS]

  doesn't and now they're having to kind [TS]

  of unwind what they did before and [TS]

  thatthat's just going to take time I [TS]

  don't know if that that story is [TS]

  apocryphal or not the story about the [TS]

  pads on campus but I remember it's great [TS]

  story though it's a great story and it's [TS]

  there's a truth to it because i remember [TS]

  a truck soul when i was there in the [TS]

  late nineties there were definite dirt [TS]

  paths through grass you know that word [TS]

  they're obviously there forever that [TS]

  clearly they should have you remember [TS]

  when i first heard that story I thought [TS]

  specifically about certain areas if [TS]

  anybody went two directions then I don't [TS]

  know if they even called the campus at [TS]

  drexel has changed so much since i went [TS]

  there but we used to be you know we [TS]

  called it the quad the section off a [TS]

  market street there definitely was a [TS]

  mean it couldn't have been more exactly [TS]

  like that story like here's a plate you [TS]

  know you're supposed to walk all the way [TS]

  over there and go around this building [TS]

  and everybody just cut through right [TS]

  here [TS]

  I can't think of two examples in Apple's [TS]

  history where the apples done that and [TS]

  but they're both like classic met you [TS]

  remember the classic mac OS you didn't [TS]

  use the mac back then did you [TS]

  I I do remember it i denied but [TS]

  goodnight and two things I can think of [TS]

  would be command tab where that was that [TS]

  was a windows invention or you'd hit [TS]

  command tab and originally in command [TS]

  tab in Windows you would just cycle [TS]

  through apps in most recently used order [TS]

  and it was you know obviously windows [TS]

  users took to it but then we're we're [TS]

  really became a good interface was when [TS]

  they put up the heads-up display that [TS]

  showed you where you know all of your [TS]

  apps in most recent order so you could [TS]

  see [TS]

  oh I need to go for to get 2x [TS]

  well you know right actually see it used [TS]

  to not have that heads-up display it [TS]

  would just switch through the apps you [TS]

  know and you'd find out what chapter [TS]

  you're getting to each time you hit tab [TS]

  and it became a thing where they were i [TS]

  don't know three or four competing [TS]

  third-party utilities for mac OS that [TS]

  did the exact same thing and everybody [TS]

  had one of them installed [TS]

  I mean it was the I i don't think i dont [TS]

  it was one of those things where I don't [TS]

  know anybody who didn't and eventually [TS]

  Apple acquiesced I don't know which [TS]

  version of mac OS it was but they added [TS]

  it as a as a system-level thing and I [TS]

  think they've delayed on it because I [TS]

  think there was a sort of reluctance to [TS]

  add anything that came to windows first [TS]

  to the mac it you have probably and any [TS]

  other like the other one I could think [TS]

  of was the old Apple menu used to just [TS]

  be a rich in the original mac OS the [TS]

  Apple menu had i think it's i think it [TS]

  has still had like about they had the [TS]

  about for like whatever happier in like [TS]

  about this app would be like the first [TS]

  item in the Apple menu and then the rest [TS]

  of it was just a list of your desk [TS]

  accessories which were like the little [TS]

  in this is for super old is like going [TS]

  back to the eighties back west which [TS]

  were the little love in das terms what [TS]

  they used to call them tossed a little [TS]

  in a way to get multitasking like little [TS]

  in-app with a resident in Resident I [TS]

  have no I I got nothing for you haha [TS]

  well I think of it but anyway desk [TS]

  accessories were little things that ran [TS]

  within the memory of dick app itself so [TS]

  that the calculator and the there was a [TS]

  thing called the scrapbook which is sort [TS]

  of like a clipboard history so you can [TS]

  keep like little snippets attacks and [TS]

  third-party utilities came up that made [TS]

  the Apple menu way more useful see that [TS]

  you could put like an alias to your hard [TS]

  drive in there so you can just go to the [TS]

  apple menu go down to your hard drive [TS]

  and get a hierarchical list of every [TS]

  folder you know so you wouldn't have to [TS]

  go to the finder and go to your hard [TS]

  drive and double-click on a folder and [TS]

  double-click on a folder and [TS]

  double-click you just go to your Apple [TS]

  menu go to your hard drive [TS]

  go to applications go to utilities and [TS]

  then launched that [TS]

  up from that folder that you wanted to [TS]

  or wherever you wanted to go but you [TS]

  instead of leaving a whole history of [TS]

  windows behind of each folder you want [TS]

  to you too it's just a hierarchical go [TS]

  list of menu and then event in everybody [TS]

  and that was another one of those things [TS]

  where everybody had one of these [TS]

  utilities and the one that I used was [TS]

  called now menus . it's really going [TS]

  back but eventually Apple added that to [TS]

  the system as well it was a gay if [TS]

  everybody's got this you should get it [TS]

  ought to be part of the system yet the [TS]

  only it's funny the only the two add-ons [TS]

  that I still depend on now is one is is [TS]

  from windows and it because when i use [TS]

  Windows I'd like there's shortcuts to [TS]

  manage to move your windows around so [TS]

  you can like snap your windows just one [TS]

  side of the one side of the desktop or [TS]

  to another or things like in do all [TS]

  kinds of things so once i have one of [TS]

  those on the mac and i use one called [TS]

  better snap tool but it that's amazing [TS]

  but that's super nice about Apple will [TS]

  ever had that but the other thing and [TS]

  it's funny because this is it for this [TS]

  is arguably the single thing that keeps [TS]

  me using a backhand serve like a of a [TS]

  Chromebook or or and I pottery thing is [TS]

  a clipboard manager it like it's [TS]

  unbelievable how often I use something [TS]

  like that and how much more powerful [TS]

  that makes that makes using using a [TS]

  computer but again I guess they buried [TS]

  to those are pretty nice that they [TS]

  already used all the taking up all the [TS]

  all the wall hanging fruit and which [TS]

  clipboard manager duties is one called [TS]

  copy and paste use lon [TS]

  yeah use launch bar but watch for had [TS]

  this weird bug where it would just it [TS]

  won't work after a while and they [TS]

  eventually fixed it after it was around [TS]

  for years and people complain about the [TS]

  kept saying was apple's fault like every [TS]

  other over the government have a problem [TS]

  but yes I used uh I don't remember why I [TS]

  got it I i mean i got it for when I [TS]

  would need a replacement most so there's [TS]

  a good review somewhere but I've see no [TS]

  reason to switch works well for me you [TS]

  get it keeps a bunch in there you can do [TS]

  stuff like if you if you've copied stuff [TS]

  you can paste as plain text super easily [TS]

  you can make everything all capitals or [TS]

  take away all the capitals like it it [TS]

  was like text transformation on stuff as [TS]

  well if you need so yeah but there's a [TS]

  bunch of them out there i think they're [TS]

  all pretty good [TS]

  the ones i've used our launch bars [TS]

  built-in one which I kind of don't like [TS]

  the display of but it is actually what [TS]

  i'm using right now [TS]

  keyboard maestro your keyboard maestro [TS]

  yeah I've heard of it I I i can if i [TS]

  tried it by boy i strode does so much [TS]

  stuff keyboard maestro is a great [TS]

  utility it's you could you make record [TS]

  macros that do all sorts of things [TS]

  really just sort of automated you know [TS]

  multi-step you can automate the whole [TS]

  GUI really but it also is sort of you [TS]

  can if you want to act as like [TS]

  TextExpander where you type you know [TS]

  TLA and it expands to three letter [TS]

  acronym or somethin like that and it has [TS]

  a clipboard history keyboard maestro his [TS]

  clipboard history is searchable which is [TS]

  actually kinda neat and keyboard my [TS]

  school's out [TS]

  that's the i would be awesome keyboard [TS]

  maestro has a heuristic that looks for [TS]

  things that look like a password and I [TS]

  and bullets them out so and like I think [TS]

  only keep some as forget what else it [TS]

  does it for that if it's just a visual [TS]

  thing or if it if it only lets you copy [TS]

  you know actually paste it when it's the [TS]

  topmost thing but whatever it does it's [TS]

  actually never never want someone who [TS]

  did the wrong thing for me like the [TS]

  heuristic is so smart about it that it [TS]

  however it is that it works it's so [TS]

  smart about about identifying things [TS]

  that look like wow that looks like a [TS]

  week you know like at a password that [TS]

  that somebody would make up for that [TS]

  like a password utility would make up [TS]

  that doesn't get exposed and then one [TS]

  that's most recent which i've used by [TS]

  using beta but I it hasn't stuck with me [TS]

  is pay spot from the tweet but guys [TS]

  yeah I I the the searchable one it would [TS]

  be super valuable I think good because [TS]

  when i do the daily updates particular [TS]

  where those usually have more quotes and [TS]

  links then then my weekly articles do [TS]

  like I will accumulate the ton of weeks [TS]

  in the process of writing just one of [TS]

  them and yes sometimes particularly if I [TS]

  want to look something up like I write [TS]

  about something that i forgot excited of [TS]

  having like I will end up like well over [TS]

  a hundred times every single day after [TS]

  I'm finished writing these it's which is [TS]

  ridiculous i have food fight it's easier [TS]

  to just this is how you get a bunch of [TS]

  tabs [TS]

  instead of going through my tabs and [TS]

  find the article i'm looking for his [TS]

  open a new window and go to my clipboard [TS]

  manager and I know the links in there we [TS]

  can I i just used it but if I can search [TS]

  that would make it even better at yeah [TS]

  it's I it's funny the weird things that [TS]

  you end up doing that are just make no [TS]

  sense at all but you fall into these [TS]

  patterns so alright i will put links to [TS]

  all of those absent in the shop that's [TS]

  where AI and for the record I i think [TS]

  this is why I don't know six or seven [TS]

  time on here and I got a message i woke [TS]

  up to a message from you including notes [TS]

  notes for the podcast i was very [TS]

  impressed i think that that is a first [TS]

  so for the record uh the talk show is [TS]

  getting ever more organized [TS]

  uh chuckles deal we're doing it's the [TS]

  same thing we talked about it on with [TS]

  the pantry and last we're using the [TS]

  iCloud shared notes which is actually [TS]

  pretty pretty useful it is except that [TS]

  the only way I ever forever and maybe [TS]

  except i'm not i'm not in Syria I don't [TS]

  update my mac for usually a couple [TS]

  months after after the update arm but [TS]

  the idea doesn't sync to my icloud on [TS]

  the mac right Pete but that might be [TS]

  just going on the current version but it [TS]

  reminds me of like the one of the the [TS]

  irritations I have with like Apple uh [TS]

  like when they do web app so i have it [TS]

  open in the browser now because that [TS]

  that obviously sinks but i think that [TS]

  the reason why would Apple web apps like [TS]

  try to mimic like desktop apps but that [TS]

  makes them frustrating to use because [TS]

  you know doing something browser isn't [TS]

  as efficient or faster as good of a new [TS]

  user experiences using a native app [TS]

  without question [TS]

  whereas there are some web apps that I [TS]

  use like I do all my writing a web app [TS]

  11 called draft draft in common is [TS]

  awesome but it's it's it's a web-like it [TS]

  embraces it being a web app and you [TS]

  gettin that's the case for all sorts of [TS]

  products like if you embrace the medium [TS]

  that you're on the user experience can [TS]

  be really great but if you're trying to [TS]

  like mimic one that's from somewhere [TS]

  else it's it's not not nearly as good [TS]

  anyhow that that is just sort of a [TS]

  random sort of observations and I would [TS]

  that is the first time i've used the [TS]

  these [TS]

  thinking or sharing no thing for notes [TS]

  so it's weird i've been doing it for a [TS]

  couple episodes now but I've been [TS]

  running I'm like you I'm very reluctant [TS]

  then and it's always seems like I've got [TS]

  something open i don't want to restart [TS]

  even just restart the machine i still [TS]

  haven't updated my imac to Sierra so and [TS]

  that's where I record from so i have it [TS]

  on my phone and the phone has the new [TS]

  fancy new share this note with somebody [TS]

  and get the changes sync feature but my [TS]

  max version doesn't so and then you had [TS]

  the idea to to use the iCloud web app [TS]

  which never even occurred to me because [TS]

  i never used [TS]

  I never use the iCloud web apps for [TS]

  anything other than find my iphone [TS]

  alright but it's weird too because it it [TS]

  does try to mimic a desktop app but but [TS]

  it's it's not it doesn't look anything [TS]

  like the matter the mac version and it [TS]

  doesn't look like the ipad version [TS]

  either it's like this it it it does look [TS]

  like a desktop app but it doesn't look [TS]

  like a Mac one and it doesn't look like [TS]

  an iPad app yeah who knows what's going [TS]

  on and there's all that it's I don't [TS]

  understand anybody uses web apps and [TS]

  it's because it's like i tried to use [TS]

  the shortcut shift command H to make a [TS]

  text header which works in you know it's [TS]

  a keyboard shortcut i know from the [TS]

  desktop version of note but of course [TS]

  safari ate that keystroke and tried to [TS]

  take me home [TS]

  yeah but it was great it was smart [TS]

  université do you want to do you sure [TS]

  you want to do that because you've got [TS]

  unsaved changes in this text editing [TS]

  field i would much rather an app that [TS]

  just like written in the old 1999 HTML [TS]

  yea though the ones that I use like the [TS]

  their ones that like that they are [TS]

  they're pure web one there . they're [TS]

  there for the web like just unabashedly [TS]

  and there's something I think like I [TS]

  think is one of the reasons why google [TS]

  docs something especially it's gotten [TS]

  better now but you know was very [TS]

  frustrating visit kinda was trying to [TS]

  mimic a desktop interface [TS]

  I mean obviously doctors some amazing [TS]

  things particularly the collaboration [TS]

  stuff and all that but i think though [TS]

  the apps that i actually like using the [TS]

  web and like-for-like the writing one [TS]

  for example it's just like playing field [TS]

  and you get the benefit [TS]

  the web app where stuff saved instantly [TS]

  and and if anything happens like to your [TS]

  computer are you never lose data ever [TS]

  like it's to me it works very well but [TS]

  the the other thing that I do that I [TS]

  think makes it much more tolerable is [TS]

  you know speaking of mac utilities is [TS]

  fluid where you feel like a single-site [TS]

  browser and then you can make an icon so [TS]

  basically when I open like drivers and / [TS]

  or WordPress or MailChimp like the [TS]

  various you know web apps that I use [TS]

  frequently they all have their own [TS]

  they're like their own apps and you you [TS]

  click you make it in fluid and you click [TS]

  it and it opens up with its own icon in [TS]

  the dock and separate and so it's not [TS]

  buried in my hundreds of tabs like its [TS]

  own distinct entity and to me that [TS]

  that's that's another app I cannot live [TS]

  without like if I actually had to use [TS]

  web apps inside a browser like just I'm [TS]

  so disorganized in general would be [TS]

  would be intolerable but fluid-like [TS]

  makes it makes it feel like a normal app [TS]

  which is just a professional standpoint [TS]

  i have used fluid in the past for once [TS]

  or twice when I had to use a web app [TS]

  because it's sometimes you wanted to be [TS]

  a command tab target but it's it's not [TS]

  like a real at all it's terrible [TS]

  no I mean from a navigational standpoint [TS]

  I know your point where you can find it [TS]

  very easily and i can go to it but again [TS]

  but well I think when you get apps that [TS]

  are mimicking desktop apps in the wind [TS]

  and weather they feel awful but like it [TS]

  again just use like draft as an example [TS]

  like you open it up and you open an [TS]

  article and all it is is it's a blank [TS]

  page and you type and it's basically a [TS]

  text editor and it handles markdown and [TS]

  stuff like that so it i find it [TS]

  there's lots of benefits i find from [TS]

  being a web app including particularly [TS]

  the blanket state like I've never ever [TS]

  watched stuff that I've written ever [TS]

  because even if my computer with a crash [TS]

  or or something like that doesn't get [TS]

  corrupted it it's just is it's always [TS]

  there in to me it because it's it's not [TS]

  trying to do too much not try to put all [TS]

  these all these menu bars there and then [TS]

  in make it feel like its word but now [TS]

  it's on the web kinda like Google Docs [TS]

  does not all that sort of thing [TS]

  it's perfectly it's not it's more than [TS]

  tolerable it's it's it's downright [TS]

  enjoyable to use and those are the ones [TS]

  that that [TS]

  I really I really appreciate it i think [TS]

  i've been awhile then I know that for [TS]

  people of our generation losing data on [TS]

  your computer used to be like part of my [TS]

  part of life [TS]

  the outfit is just like you'd felt guess [TS]

  this is my lucky day right like you know [TS]

  your system would freeze up the app [TS]

  would just crash and vanish no apps and [TS]

  the old days did autosave you were stuck [TS]

  with the last time you ever hit command [TS]

  s and everybody had a horror tale I [TS]

  don't think it ever really happened to [TS]

  me in a catastrophic way but everybody [TS]

  knew somebody at least it wasn't like [TS]

  you had to know somebody who knew [TS]

  somebody whose brother you knew somebody [TS]

  who had happened to where they open up [TS]

  in a word or whatever they use hit [TS]

  command and started writing a paper got [TS]

  to the end and that's when you know [TS]

  maybe when they went to hit print the [TS]

  print driver crashed and because they'd [TS]

  never saved the whole thing was gone it [TS]

  was all your nightmares Fear available [TS]

  and there was nothing you could do is [TS]

  brutal [TS]

  there was no like cash of of temporary [TS]

  save files there's no no matter how much [TS]

  of an expert you were computing there [TS]

  was absolutely nothing you could do and [TS]

  we just accepted that all well I guess I [TS]

  should hit hit command and I got weighed [TS]

  ourselves rather than others but that [TS]

  and it was actually that was the main [TS]

  reason that was a common scenario was [TS]

  that that first command ass was sort of [TS]

  a pain in the ass because you have to [TS]

  pick a location and then pick a file [TS]

  name and subsequent command asses are [TS]

  always very easy because is nothing else [TS]

  to do you have already given it a [TS]

  location in a name and the command ask [TS]

  you just you know in the old days she [TS]

  did after wait you have to wait like a [TS]

  second or two for the actual file to [TS]

  write but it was nowhere near as much of [TS]

  a cognitive hurdle of that first command [TS]

  ass would you know you know the right [TS]

  interface i think this is one of those [TS]

  ways that the original mac team got [TS]

  wrong was in in those days if that's how [TS]

  it was going to be where there was no [TS]

  autosave when you hit command and [TS]

  instead of immediately giving you a new [TS]

  untitled window it should have [TS]

  immediately forced you to pick a [TS]

  location in a file name whatever [TS]

  something that before you get that [TS]

  window where you can start typing you [TS]

  should have had to pick a location [TS]

  filename [TS]

  why do that I think so one of the things [TS]

  that's great about iOS and there's [TS]

  another use web apps is the because iOS [TS]

  from the was from the ground up kind of [TS]

  designed that way and apps in general [TS]

  are always saving and are always [TS]

  thinking you know thinking what they [TS]

  have the cloud there's no I distinct [TS]

  sort of save process it's sort of [TS]

  integral 22 how they work so i have a [TS]

  lot of apps where I have a ir s version [TS]

  and then i have the web version on on my [TS]

  mac and i like those because they're [TS]

  always in sync constantly whereas ones [TS]

  that have a mac app and ones that have [TS]

  an iOS app the mac app that the sink is [TS]

  never like perfect every time like for [TS]

  me like it if I don't trust the sink [TS]

  that it's going to be synced up every [TS]

  single time like it almost like to me [TS]

  that's trumped like the user interface [TS]

  like of like using a native app which i [TS]

  do prefer native apps in general but if [TS]

  I don't have full confidence that it's [TS]

  going to be synced every single time i [TS]

  will put up with the with the web app [TS]

  just to have that that knowledge is [TS]

  always there occurs to me having it [TS]

  always available is key and I know that [TS]

  Apple you know tried to sort of rejigger [TS]

  the document model was it back in Lyon [TS]

  to make it more iOS like yeah but the [TS]

  problem was you know I think the I still [TS]

  that still drives me up the wall like it [TS]

  actually I that's one reason I stopped [TS]

  using i work i know they sort of added [TS]

  it back in bits and pieces and some [TS]

  terminal commands you can get to like [TS]

  restoring the same as button and stuff [TS]

  but I now you hold on I'll show me it [TS]

  was ours no I think that you can add a [TS]

  personalized there's a terminal command [TS]

  you can have it on the menu permanently [TS]

  have to press option every single time [TS]

  but the I destroyed so many documents by [TS]

  forgetting to like duplicate and like [TS]

  the autosave is up its well it's like [TS]

  the passing like what [TS]

  once you have the muscle memory and [TS]

  you're used to doing a certain way even [TS]

  if that's not the best way like you're [TS]

  it's it it was for people who are you [TS]

  have been using it for years it's like [TS]

  too late it and but anyhow so now we're [TS]

  not accusing what apps but like that in [TS]

  the right kind in the right context that [TS]

  I like them [TS]

  uh I were 43 minutes and we have talking [TS]

  anyway long story short the airplane at [TS]

  the airport their pods do have serious [TS]

  happens that was the best digression [TS]

  ever i will say this is one of those [TS]

  those serie commands for controlling the [TS]

  audio on the air pods they do work I end [TS]

  and they've worked remarkably well ever [TS]

  since it was pointed out to me that they [TS]

  work i don't know why it failed for me [TS]

  the first time but they're not [TS]

  instantaneous it's the double tap [TS]

  there's a moment before you hear the [TS]

  Serie okay I'm listening [TS]

  and then there's a moment after that [TS]

  before it'll actually catch everything [TS]

  you say so it works but it's nowhere [TS]

  near as instantaneous is just clicking [TS]

  the button on your another the earphone [TS]

  cable to just go volume up volume up or [TS]

  something like that [TS]

  interesting how the the silver the only [TS]

  controls that you have on their pods are [TS]

  trigger Siri or take them out of here [TS]

  and pause right yeah it's just there's [TS]

  no extra like there's nothing else [TS]

  there's no and there's no options for [TS]

  like triple clip you know you DoubleTap [TS]

  for Siri there's no way to say that if I [TS]

  triple tap or quadruple tap or something [TS]

  like that to do something else maybe [TS]

  they'll do that in the future maybe not [TS]

  because it's a little you know finicky [TS]

  overall this is not a dealbreaker be for [TS]

  me by any part I the only headphones i [TS]

  want to use other than the ones I used [TS]

  for podcasting our airports it's you [TS]

  know it is though the only minus i can [TS]

  think of with them now that's [TS]

  interesting i I'm I'm worried i know you [TS]

  said that they fit better than the [TS]

  regular year ones that which don't fit [TS]

  in my ears at a at all so I'm gonna I'm [TS]

  gonna get them i'm very intrigued by [TS]

  them but that that specific point is is [TS]

  a little bit it's weird i can see both [TS]

  both have been situation where I both [TS]

  want to take them out of my ear but then [TS]

  I also have to hit pause so that idea [TS]

  about doing it once is is really [TS]

  compelling for the same situation if you [TS]

  want to talk to somebody on you and you [TS]

  know you want to take take take out your [TS]

  ear but at the same time I'm worried [TS]

  about fit and I'm worried about the data [TS]

  having that control i use that I use the [TS]

  clicker either beats ones and I use that [TS]

  clicker all the time i did too at the [TS]

  beach ones [TS]

  alright let's take a break and thank our [TS]

  first sponsor it is our good friends at [TS]

  backblaze back plays you know you know [TS]

  these guys they offer unlimited native [TS]

  backup for the mac and for a pc i don't [TS]

  know I've never used to pc so you have [TS]

  to take their word for that but on a mac [TS]

  i can guarantee you it is excellent [TS]

  no credit card required no risk you get [TS]

  a 15 day free trial at backpage.com / [TS]

  during fireball I say this every time I [TS]

  wish that they would stop sponsoring the [TS]

  show because they would write to me and [TS]

  say sorry John nobody's signing up [TS]

  anymore because everybody listens to the [TS]

  talk show is signed up for back place i [TS]

  would love it would make me feel better [TS]

  even though I i do like the money that [TS]

  they sponsor the show I would feel [TS]

  better knowing that everybody was [TS]

  listening to this show has some sort of [TS]

  offline out of their office backup use [TS]

  it in addition don't use it you don't [TS]

  have to use it as your only backup you [TS]

  good theory i think backup is the 11 of [TS]

  those things that really should be you [TS]

  know you should have multiple layers of [TS]

  it so use time machine use super duper [TS]

  or something like that to make a clone [TS]

  of your startup disk do those things [TS]

  hard drives external hard drives are [TS]

  relatively cheap you can buy them you [TS]

  know especially if you get the spinning [TS]

  disk once you can get them just for [TS]

  backup and they're so cheap do it but [TS]

  having a backup that's off site is such [TS]

  a I say it every time it makes you sleep [TS]

  better [TS]

  it is such a relief to know that [TS]

  everything and back place has no limits [TS]

  you think [TS]

  well I'd like to sign up but I've got a [TS]

  giant you know hard drive full of all [TS]

  these movies and and photos I don't want [TS]

  to have to decide what I back up and it [TS]

  is unlimited [TS]

  it doesn't matter you pay five bucks per [TS]

  Mac per month five bucks a month for [TS]

  each mac and it doesn't matter how much [TS]

  you have they'll just back it all up the [TS]

  only hitch is that it just takes longer [TS]

  for that initial backup to actually [TS]

  upload everything you've got so the more [TS]

  data you have yes it there's no magic [TS]

  that will let 10 terabytes update in an [TS]

  hour [TS]

  it's not going to happen but however [TS]

  long it takes once is updated it just [TS]

  you know incremental e runs from there [TS]

  it i have never noticed it [TS]

  I mean I've been talking about [TS]

  problems with some other apps that take [TS]

  up space i often have Activity Monitor [TS]

  running and I'm looking at apps that are [TS]

  taking up too much cpu I've never seen [TS]

  back plays pop up in my list of cpu [TS]

  usage and never slows down your machine [TS]

  i have no idea when it runs i don't know [TS]

  i just said it to the default settings [TS]

  and let go [TS]

  I never noticed and it's always there [TS]

  and when I have checked just to see [TS]

  what's in my back place it's always [TS]

  up-to-date it is an amazing service the [TS]

  mac software is written by former Apple [TS]

  engineers it's totally native it's just [TS]

  a simple control panel in the system [TS]

  preferences and there's no gimmick for [TS]

  additional charges there's no trick to [TS]

  this five dollars a month per device to [TS]

  the thing that's the offer and that's it [TS]

  so go to backpage.com / daring fireball [TS]

  then don't know you came from here you [TS]

  get 15 days to try it free do that you [TS]

  won't be charged a nickel before then [TS]

  and then you just start paying after [TS]

  that so my thanks to back place go sign [TS]

  up for them sign up your parents signed [TS]

  up anybody you know I get everybody back [TS]

  tub i am a happy customer [TS]

  it's a great service alright what else [TS]

  we got on the agenda you see on twitter [TS]

  i tweeted a couple like a week or two [TS]

  ago that Amy's watch fell apart I did [TS]

  yes it is funny because you why didn't [TS]

  you describe what happened but my wife [TS]

  has been complaining that her watch is [TS]

  getting really bad at heart rate [TS]

  monitoring up its going to have heart [TS]

  yeah I don't sell it sell that I [TS]

  guarantee it she's probably like three [TS]

  weeks three weeks the head of a me so [TS]

  that's what happened so what happened he [TS]

  has a 13 millimeter stainless steel [TS]

  Apple watch that we have the same it was [TS]

  just very early maybe even ordered like [TS]

  when they first went on sale and you [TS]

  know they were famously backordered for [TS]

  a while so sometime in May of last [TS]

  year's when she got it [TS]

  she's worn it not necessarily every day [TS]

  but she's worn it most days and she [TS]

  loves it for the fitness tracking it is [TS]

  first and foremost a fitness tracker for [TS]

  she was it when she works out she wears [TS]

  it the filler circles everyday and a [TS]

  couple weeks ago my question exactly she [TS]

  just started vaguely again it's she [TS]

  blames me for everything that goes wrong [TS]

  with every Apple [TS]

  it's not even like she asked for help [TS]

  she's blaming me that and she blamed me [TS]

  that she was getting less do credit less [TS]

  credit for things and you know like some [TS]

  things like a workout in the gym maybe [TS]

  you know some days you were feeling it [TS]

  and you know you're more motivated or [TS]

  you have more energy and you you know [TS]

  you you know an hour doing the same [TS]

  exercise maybe you do burn more calories [TS]

  because you're you know you were more [TS]

  into it but she was getting less 4 u'r [TS]

  calories burn counted even for things [TS]

  like walking to school to pick Jonas up [TS]

  if she said like a walk then which you'd [TS]

  think would should be very very close [TS]

  every single day and usually used to be [TS]

  and hers was very low and then she [TS]

  upgraded to watch os3 and it went the [TS]

  other way and she started getting like [TS]

  seemingly extra credit for her calories [TS]

  burned and she she didn't complain as [TS]

  much then but she still thought [TS]

  something was flaky and then the other [TS]

  day about a week ago and then she woke [TS]

  up and she went to take your watch off [TS]

  the charger and then the whole back just [TS]

  stuck to the magnetic charger [TS]

  yea even mention that so after my wife [TS]

  was away literally like two days after [TS]

  you you you talked about that she was [TS]

  complaining of the same thing about the [TS]

  tractor working so he took the charger [TS]

  and I was like did it like a bunch of [TS]

  times attaching and detaching think it [TS]

  would pop off it hasn't popped up yet [TS]

  but the same situation she's wanted [TS]

  pretty much daily since she got at the [TS]

  same time . and as the exact same same [TS]

  model has exactly . so yeah I and I i'm [TS]

  looking forward to getting a look at the [TS]

  larger internets apparently so it seems [TS]

  like a common fair i tweeted a picture [TS]

  of it and and cracked a very snarky joke [TS]

  because I happen to follow a couple of [TS]

  other watch things on Twitter and I [TS]

  forget who was what was the company pet [TS]

  Patek had came out with a new watch and [TS]

  I right tweeted the same day I should i [TS]

  treated a link to this new protect watch [TS]

  and [TS]

  you know which is like a [TS]

  twenty-five-thousand-dollar dive watch [TS]

  and I said I wonder what type of glue [TS]

  attackies to seal the case and I of [TS]

  course and i have to wait too many [TS]

  wonderful way to do a 23 I can't tweet [TS]

  something like that without having two [TS]

  or three four people think I'm being [TS]

  serious and then they were like protect [TS]

  doesn't glue their watches together John [TS]

  and it was i guess i know i don't--it's [TS]

  you feel bad and kind of make fun of [TS]

  them because they're trying to help but [TS]

  it is the earnestness and their replies [TS]

  that it it i get that sometimes as well [TS]

  so but the other the more interesting [TS]

  things I got a whole bunch of replies [TS]

  from people who are like same thing [TS]

  happen to me same thing happened to me [TS]

  seems like it's more common with the [TS]

  stainless steel once at least [TS]

  anecdotally based on Twitter followers [TS]

  who tweeted me about it it because it [TS]

  wasn't only steel ones but it was [TS]

  primarily steel ones and knowing that [TS]

  the aluminum sport models selling [TS]

  greater quantity you would think that if [TS]

  it was as likely to happen to any other [TS]

  watch it would be mostly the sport [TS]

  models so i think that the problem is [TS]

  more typical with the steel I don't know [TS]

  if it's because they went through a [TS]

  different you know production line and [TS]

  that was the production line where the [TS]

  problem was I don't know if it was that [TS]

  the gluttony maybe they use the same [TS]

  glue but that glue and he's better to [TS]

  aluminum than to steal could just be [TS]

  honestly if you think about it could [TS]

  just be Apple has you know what 10 years [TS]

  of expertise working with aluminum and [TS]

  stainless steel is relatively new to [TS]

  their now that's brought that's probably [TS]

  the that's probably the explanation [TS]

  right there [TS]

  but anyway long story short a whole [TS]

  bunch of people wrote and said it [TS]

  happened to them they took it to the [TS]

  apple store and it was you know you [TS]

  gotta wait you can't they don't just [TS]

  give you a replacement on the spot but [TS]

  they take the watch away and and give [TS]

  you a replacement even if it's out of [TS]

  warranty and Amy's was out of warranty [TS]

  because we have never bought apple care [TS]

  for any apple products since 1991 so I [TS]

  did I took it to the apple store i did [TS]

  not seem to be recognized which I'm [TS]

  always worried about cuz i want to [TS]

  report on this as I you know like what [TS]

  if I'm just a normal apple customer what [TS]

  are you what happens when you take your [TS]

  Apple watch it after it falls apart on [TS]

  the charger i'm pretty sure that the [TS]

  people that the genius guy i dealt with [TS]

  did not you know you didn't recognize me [TS]

  and you know as soon as I describe the [TS]

  problem he was you know started typing [TS]

  it into his his ipod their [TS]

  accommodations you know before do well [TS]

  he didn't he heard it didn't seem at [TS]

  first and any looked it up and had to [TS]

  type in the serial number and then when [TS]

  he described the problem he said oh good [TS]

  you know even though this is our [TS]

  warranty that I can cover this you know [TS]

  and it seemed new to him and then he was [TS]

  and he laughed and said the first [TS]

  question I'd already told him how it you [TS]

  know how it was discovered that it [TS]

  wasn't dropped during just pulling it [TS]

  off the charger and he said though he [TS]

  said the first question is did the [TS]

  customer discovered the problem-- [TS]

  removing the watch from the charger [TS]

  yeah so it did my own thing the end is [TS]

  known system [TS]

  yeah it's so known that there's a chain [TS]

  through the you know how did this happen [TS]

  that begins with did it happen [TS]

  pulling the watch off the charger so you [TS]

  know as we record the watch is in that [TS]

  325 day will tell you when it comes back [TS]

  . i'm curious if they're gonna if they [TS]

  replace it if they're going to replace [TS]

  it with a series 0 or a serious one [TS]

  yeah that's a good question the the yeah [TS]

  that was the trouble with the app i [TS]

  kinda want because I'm never on the [TS]

  swimming thing that now so i kinda want [TS]

  to get the the well first off great [TS]

  Hockenberry is a apparently a popular [TS]

  guess that's what he's written about [TS]

  that he's been using the original apple [TS]

  watch for swimming [TS]

  ever since he got it and let me the [TS]

  ocean where it's it's probably i would [TS]

  imagine the corrosiveness is is more and [TS]

  more problem but the problem is that the [TS]

  workout app does not [TS]

  you can't get the swimming on the rig on [TS]

  the original watch even with right [TS]

  updated OS like apples just not included [TS]

  so you have to get a new watch the [TS]

  problem is I i mean i i've kind of [TS]

  stopped wearing the app Washington [TS]

  day-to-day things like for me the I've [TS]

  trained my notifications so much that [TS]

  when i get a notification I almost [TS]

  always wanted you deal with it on the [TS]

  phone anyway I'm just super aggressive [TS]

  about not getting hardly any [TS]

  notifications [TS]

  but and the delay and looking at the [TS]

  time was just the that was kind of it I [TS]

  got benefits i I've back to a regular [TS]

  watch most of the time but i would like [TS]

  to i'd still like to track you know the [TS]

  the actual exercising so I want to get a [TS]

  maybe i'm considering a new one [TS]

  the problem is I personally just don't [TS]

  find the aluminum ones good looking at [TS]

  all like to me the stainless steel still [TS]

  looks so much better and actually the [TS]

  one that was really great is the is the [TS]

  white one [TS]

  so the problem is like I can't really [TS]

  justify getting the the new edition 12 [TS]

  years while are right it might have just [TS]

  using it for four workouts like well [TS]

  maybe I'll start wearing a day today I'm [TS]

  like well now we are at I don't know so [TS]

  i i'm i'm stuck in paralysis [TS]

  uh right now but we'll see i'll probably [TS]

  i'll probably one of this work one side [TS]

  I think it would be I should anyway just [TS]

  to see what it's like how its improved [TS]

  relative to the current one [TS]

  yeah anyway that was my story about the [TS]

  Apple watch so I wonder I I i will I I [TS]

  look for [TS]

  I don't look for it but it sounds like I [TS]

  will be corroborating it soon [TS]

  exactly symptoms that that that you had [TS]

  you want to talk about I don't want to [TS]

  spend a long time on it but this this [TS]

  story of dash the developer of the dash [TS]

  app anybody has been reading daring [TS]

  fireball of the last week with no it [TS]

  long story short i do you want to [TS]

  summarize it its it's such a weird story [TS]

  yeah i think that i think that the i [TS]

  personally don't want to spend on [TS]

  Tidewater in part because it's still [TS]

  kind of unclear there's a new story that [TS]

  there is a Richie wrote this morning [TS]

  that I haven't fully read that [TS]

  apparently is more details are coming [TS]

  out and as well as things like it needs [TS]

  there's gonna be inherent speculation [TS]

  here i think the only the only comment I [TS]

  would have liked it sounds like this guy [TS]

  made some mistakes and probably you know [TS]

  what's the saying like that the cover-up [TS]

  is always worse than the crime right and [TS]

  like wasn't fully transparent about [TS]

  about his situation and so it's easy to [TS]

  look at it and putting balance and say [TS]

  well apple gave him a chance and with [TS]

  into the stuff and he did these bad [TS]

  things [TS]

  any kind of way the situation is one [TS]

  against the other the only I guess the [TS]

  only push back i would have to that is [TS]

  we're dealing on one side is the biggest [TS]

  corporation in the world where this [TS]

  particular developer and app doesn't [TS]

  make any difference to their bottom line [TS]

  and this other guy where like that this [TS]

  is his life it is it's his job and that [TS]

  changes sort of the the moral calculus [TS]

  for lack of a better term like it sounds [TS]

  like this guy definitely screwed up and [TS]

  he kind of covers his tracks and and you [TS]

  could be a very moralistic and [TS]

  legalistic about and say like sorry you [TS]

  screwed up like apples justified here [TS]

  and that's not wrong but i think it's [TS]

  it's it it's on apple and you have a [TS]

  situation with google with like YouTube [TS]

  accounts being suspended or adsense like [TS]

  that money disappearing like this happen [TS]

  again and again where the balance of [TS]

  power and the balance of injury is so [TS]

  out of whack that I think it behooves [TS]

  the sort of big players to to have more [TS]

  grace and more understanding and end it [TS]

  hopefully that's the way it's gonna work [TS]

  out but i had i think that that's the [TS]

  main point make this isn't like a [TS]

  one-to-one like who's right and who's [TS]

  wrong you have to consider like that [TS]

  where the consequences of these actions [TS]

  and you know hopefully it's going to [TS]

  work out in the end for this guy me [TS]

  selling and out for developers so him [TS]

  not being in the Indian Mac App Store [TS]

  particular it will you will probably be [TS]

  okay arm but any out that this might [TS]

  have a big picture sort of observation [TS]

  about the whole thing [TS]

  yeah it's the developers name is bugged [TS]

  out pronounce it closely close enough [TS]

  he's from Romania and bogdan popescu [TS]

  he's still I think is fairly young and [TS]

  it was confusing at first because we're [TS]

  more or less the little story is that [TS]

  there were two developer accounts tide [TS]

  they were related to the same bank [TS]

  accounts and credit card and the one [TS]

  account was full of smokes leeches easy [TS]

  apps and the other account only had the [TS]

  dash apps and dash is a an API browser [TS]

  and snippet browsers and snippets [TS]

  meaning you can enter your own little [TS]

  snippets attacks like [TS]

  frequent like if you do tech support or [TS]

  something like that you have a bunch of [TS]

  frequently used responses you can invoke [TS]

  dash type a couple of letters to get the [TS]

  saved snippet you want and boom there it [TS]

  is pasted into your email and it's a [TS]

  really great app i have it i don't do [TS]

  enough programming anymore that it's [TS]

  really been useful but i can see that [TS]

  it's super super useful i know that you [TS]

  know it people use it even instead like [TS]

  mac developers use it instead of xcode [TS]

  four document browsing it's so good it's [TS]

  you know and you know for people who are [TS]

  doing things that are not xcode like PHP [TS]

  or pearl or something like that it can [TS]

  be way better than the document browse [TS]

  be way better than the document browse [TS]

  documentation that typically invoke like [TS]

  through terminal or something like that [TS]

  it's a really well regarded app there's [TS]

  an iOS version and stuff like that and [TS]

  people at first when this guy's [TS]

  developer account that what Apple did it [TS]

  first was yank all of it they are all [TS]

  taken off the store and this guy said [TS]

  hey I they said I did a preview fraud I [TS]

  don't you know I didn't do that and [TS]

  people really did and I think rightly so [TS]

  and I think it was it was the right way [TS]

  for the community to go we're like hey I [TS]

  believe this guy because his apps don't [TS]

  look scary at all i use them in love [TS]

  it's a good apps and you know it went [TS]

  from there and i think it was you know I [TS]

  think it was good i didn't link to it at [TS]

  first and i'm glad i didn't I felt like [TS]

  my spidey-sense kicked in because I just [TS]

  felt like there was something fishy [TS]

  going on like it just didn't seem like [TS]

  the whole story was outside i didn't [TS]

  think i will say i feel a little bad [TS]

  that i wrote about this when I got I got [TS]

  I got to talk to apple the day that they [TS]

  they said no they should a statement [TS]

  about what happened and I link to our [TS]

  polls report about it because I didn't [TS]

  want to post a major article about it [TS]

  myself but I ended up doing so anyway [TS]

  but I felt a little bad posting about it [TS]

  when I did because it seemed like it we [TS]

  were only getting Apple side of the [TS]

  story and my instinct was we should wait [TS]

  to hear the passenger side too but I was [TS]

  getting on an airplane i was away for [TS]

  the weekend and I didn't want to wait [TS]

  four hours or trust that i'd be able to [TS]

  work on the Wi-Fi which is in hindsight [TS]

  I and I feel like it worked out i don't [TS]

  feel like i wrote anything that i had to [TS]

  retract or anything like that but it in [TS]

  hindsight I felt like I feel like that [TS]

  was kind of a bad decision [TS]

  I feel like I should have I should have [TS]

  been willing to completely miss the [TS]

  story or be way late on it then only [TS]

  only here one side of it even though I [TS]

  think Apple side was more right than [TS]

  wrong yet the other the other big point [TS]

  I would make is an eyesight and it's [TS]

  hard to know for sure what Apple's [TS]

  thinking was around this but I certainly [TS]

  saw this on twitter at is people were [TS]

  being very skeptical always someone [TS]

  would share their credit card or the [TS]

  share a bank account like that is [TS]

  absolutely reality in lots of country [TS]

  and I i think that you don't in the [TS]

  states the idea that you would and this [TS]

  is a for sure this is apple's biggest [TS]

  error for sure like they didn't even [TS]

  said they were sending the notifications [TS]

  to the fraudulent account not even [TS]

  though the two accounts were joint right [TS]

  so because they assume that in the same [TS]

  credit card they must be the same [TS]

  developer but when I was that and I [TS]

  don't do this not just because I live [TS]

  internationally but when i was at [TS]

  Microsoft working we were setting up the [TS]

  windows app store originally this was a [TS]

  one of the biggest problems we had to [TS]

  deal with it was very difficult is that [TS]

  like Apple you the developer counts [TS]

  needed to have a credit card years ago a [TS]

  nominal cost and but it turns out it's [TS]

  really hard to get a credit card in many [TS]

  countries of the world and even if you [TS]

  do have a credit card it often doesn't [TS]

  work with a us-based transaction because [TS]

  for fraud or whatever or they just want [TS]

  to internet the only work inside the [TS]

  country and it was like a multi-month [TS]

  project to get workarounds for this to [TS]

  work so there's a point being like this [TS]

  idea that two to assume that because to [TS]

  account system credit card there winked [TS]

  that's in lots of countries that may not [TS]

  be the case is very reasonable that may [TS]

  not be the case and I think so it's in [TS]

  reaction generally there was enough of [TS]

  an appreciation that might be the case [TS]

  anything like that really article he [TS]

  says that the other person was actually [TS]

  his mom that's what he was being kind of [TS]

  cagey about it but those particular [TS]

  details i think i just have wildly [TS]

  different reactions of people [TS]

  immediately assume that that sounds [TS]

  ridiculous and fraudulent from my [TS]

  reactions like that I can completely [TS]

  believe that's the case and the other [TS]

  thing with apple is now that the app [TS]

  store in this decision making is going [TS]

  up to Phil Schiller the phil schiller [TS]

  did not set up the app store that was [TS]

  under Eddy Cue and the reason why I [TS]

  think that's relevant is he didn't I I [TS]

  don't know but it's writing is [TS]

  reasonable to presume that film may not [TS]

  be familiar with the these sorts of [TS]

  things like the hassles of credit cards [TS]

  in different countries and bank accounts [TS]

  and why they might be combined just not [TS]

  because he's piece Dahmer doesn't care [TS]

  but he didn't have to go through the [TS]

  pain of figuring out all the workarounds [TS]

  to get that set up by Eddie cutie man to [TS]

  figure that out this out the edges music [TS]

  store [TS]

  that's not the app store the first time [TS]

  and if you don't even know about that [TS]

  then immediately it sounds super super [TS]

  sketchy whereas if you do know about [TS]

  that and so my initial reaction and I i [TS]

  was to be told believe it news it's was [TS]

  super believable if you understand the [TS]

  circumstances of different countries [TS]

  that are this infrastructure isn't there [TS]

  and i still think that I I think it was [TS]

  more like the cover-up is worse than [TS]

  that I i think in broad strokes there's [TS]

  probably like his story i think is is I [TS]

  still tend to think it's mostly tried he [TS]

  absolutely made mistakes and this is [TS]

  where I get to that sort of my original [TS]

  point what if you weighed in the balance [TS]

  did he make mistakes it seems clear he [TS]

  did but when you consider that if you [TS]

  take the totality of the situation and [TS]

  understanding different markets and the [TS]

  credit card thing the bank of thing and [TS]

  it's starting again developer it would [TS]

  be nice to have a little more slack and [TS]

  and mercy for lack of a better word in [TS]

  this situation and then I do hope it [TS]

  turns out the long run I definitely [TS]

  suspected you and I are on a slack where [TS]

  we talked about this before when public [TS]

  and I was early on thought hey I think [TS]

  there's an english as a second language [TS]

  problem here you know because I suspect [TS]

  that purpose cuse you know speaks but we [TS]

  now I now know romanian is his first [TS]

  language and english as a second [TS]

  language has written English is [TS]

  excellent truly excellent and I can see [TS]

  why some people would notice it but I [TS]

  see certain telltale signs that say that [TS]

  there's a certain stiffness to it that [TS]

  to me reads like [TS]

  english-as-a-second-language and even [TS]

  out matter how good it is it it went [TS]

  with didn't you know this firsthand when [TS]

  you-know-who living in taipei that the e [TS]

  nuance is the hardest thing to get right [TS]

  it's in a cell and this is a situation [TS]

  that required nuanced and I definitely [TS]

  think that there was i I think that [TS]

  there was certain bits of nuance that [TS]

  slip between the cracks and i think at [TS]

  to your point about you know that credit [TS]

  cards and bank accounts from Romania [TS]

  that work with us credit and bank [TS]

  account [TS]

  itunes systems and stuff like that there [TS]

  were some cultural differences that [TS]

  we're even harder to match up because of [TS]

  the english as a second language thing [TS]

  and I'd the whole thing to me was I it [TS]

  no matter what the true story is I I [TS]

  can't help but think that this was sort [TS]

  of a perfect storm of problems where by [TS]

  which i mean that part of the blow up on [TS]

  Twitter against apple when this when [TS]

  this guy's account was initially yanked [TS]

  was sort of and rightly so for now maybe [TS]

  i rightly so but justifiably so I of of [TS]

  from the developer community of wow [TS]

  here's a world where your entire [TS]

  livelihood can be pulled by apple and [TS]

  they don't even show you the evidence [TS]

  against you know which is kind of [TS]

  terrifying and you know Brent sentences [TS]

  written wrote a good piece about that I [TS]

  agreed with largely that you know [TS]

  there's there's a reason why you know [TS]

  that the foundation of like you know [TS]

  most modern judicial systems you know [TS]

  involved the right to be able to face [TS]

  the evidence that you're charged with [TS]

  you know that the the government can't [TS]

  just come and say we know that you [TS]

  committed this crime so therefore you're [TS]

  going to prison doesn't work like that [TS]

  well this isn't a judicial system this [TS]

  isn't the law of the land applets within [TS]

  apples rights as a private company to do [TS]

  what they want [TS]

  I i do think though in hindsight as the [TS]

  more of this story has come out as as [TS]

  much of it has i think the one thing you [TS]

  can look at and say well there's a you [TS]

  know Apple surely deals with actual [TS]

  fraud outright fraud on a daily basis I [TS]

  don't think they're the appstore [TS]

  anti-fraud team is very busy seven days [TS]

  a week [TS]

  ah i think it's something that this is [TS]

  the first time in all the years the app [TS]

  store has been up that we've something [TS]

  like this has come to light we're still [TS]

  you know somebody might have been had [TS]

  their account pulled and maybe shouldn't [TS]

  have write about them are probably just [TS]

  the pure fraudsters so they disappear [TS]

  and no one notices it was the it was the [TS]

  fraud account [TS]

  don't tied to the legitimate account [TS]

  that I think made this made this [TS]

  unfortunate and ya know in a2 and it's [TS]

  very fair . it's the same thing with [TS]

  with google and youtube in any of these [TS]

  other sites that deal with this i mean [TS]

  they're they're dealing with scale and [TS]

  it's it's hard that I from an individual [TS]

  perspective unless you've actually [TS]

  worked at these at these companies will [TS]

  destroy before where I think it's like [TS]

  my second day at microsoft and I was in [TS]

  like some business real like a monthly [TS]

  business review sort of meeting and [TS]

  they're just going down this list and [TS]

  talk about OLX percentage in Brazil and [TS]

  Bobby stern yearbook and it was [TS]

  mind-blowing like just the casualness [TS]

  that they were talking about like [TS]

  massive regions of the world and like [TS]

  the user numbers and engagement and [TS]

  stuff like that and you get used to it [TS]

  after a while once you're there but the [TS]

  scale that these companies are operating [TS]

  on they can't you know there's there's a [TS]

  limit between doing all sort of [TS]

  one-on-one judicious review and needing [TS]

  to have systematic approaches and I did [TS]

  find it encouraging that you know the [TS]

  phone call I posted that Apple was [TS]

  engaging someone I still it i am still [TS]

  unclear why it happens only when all the [TS]

  press release and in did this big thing [TS]

  I would have liked to but I can I can [TS]

  have sympathy for for both sides i've [TS]

  been fortunate to see both sides and but [TS]

  it is a challenge for both is if your [TS]

  Apple because you're dealing with scale [TS]

  like I said what was that Microsoft I [TS]

  got used to the scale stuff like it just [TS]

  became normal but that's it's it's not [TS]

  normal it's a very it's a very sort of [TS]

  narrow way to view the world just view [TS]

  it at scale and not to forget about the [TS]

  individual sort of level and you could [TS]

  see that happy you could see how that [TS]

  could happen on the management side and [TS]

  you have a sort of mismatch of the [TS]

  individual perspective versus the the [TS]

  unmask perspective and it's a hard [TS]

  problem it's a hard one for both sides [TS]

  and one of the things i think it's [TS]

  exacerbated by the cultural things and [TS]

  the and the International things in the [TS]

  language things one of the things that's [TS]

  most extraordinary about it though is [TS]

  that we know from and [TS]

  and you know right or wrong but one of [TS]

  the things that popescu did was required [TS]

  work hard to fuck off from apple [TS]

  developer relations and we know from the [TS]

  guy from Apple who spoke to him that [TS]

  this clearly did percolate up to the [TS]

  level where Phil Schiller was fully [TS]

  aware of it right which is kind of [TS]

  amazing you know in terms of the scale [TS]

  and in terms of where this got to that [TS]

  the this you know one man you know indie [TS]

  developers problems with being somehow [TS]

  tied to a different account or a joint [TS]

  account however you want to put it and [TS]

  what should happen whatever it [TS]

  percolated up to the point where Phil [TS]

  Schiller was fully informed on it and [TS]

  and was making decisions on which is [TS]

  really kind of extraordinary yeah and [TS]

  i'm not sure if it's a good thing right [TS]

  the it kind of speaks to their being a [TS]

  lack of process here right now i'm not [TS]

  sure if that's your decision that should [TS]

  populate that that high but again they [TS]

  might have been [TS]

  I either i think there was the [TS]

  extraordinary circumstances here is that [TS]

  the combination of legitimate and [TS]

  instrument right whereas most processors [TS]

  are just a legitimate so they would they [TS]

  get cotton that are deleted no one knows [TS]

  no one cares right was that it was the [TS]

  combination here and an apple tying [TS]

  those two accounts together because of [TS]

  the same credit card and and not sending [TS]

  the notices to the account as a whole is [TS]

  sending it to the fraudulent account [TS]

  right but anyhow [TS]

  hopefully I i hope it works out I feel [TS]

  bad for the guy you know it's one of [TS]

  those things you . they always should [TS]

  have been more clear and upfront what [TS]

  exactly was going on in and rebuild [TS]

  everything but it was like if you were [TS]

  in the same situation and the old good i [TS]

  guess i think there but for the grace of [TS]

  god go i sort of thing and end with [TS]

  tremendous gratitude that my business is [TS]

  based on the on the open web and is not [TS]

  a closed ecosystem with no side loading [TS]

  no way around the sort of Apple [TS]

  gatekeeper all right I think that's [TS]

  enough heard a short segment on dash but [TS]

  hopefully I great same way i hope that [TS]

  somehow this still works out such that [TS]

  dash can get back into the app store [TS]

  because it really is a good app and i [TS]

  really do think ultimately the guy has [TS]

  good intentions and you know the quality [TS]

  of the work is yeah and like just like [TS]

  the death penalty [TS]

  I mean it's not physical death but like [TS]

  death of like the app in his company [TS]

  hey I mean maybe I'm just a softy but it [TS]

  seems that seems like a bit of a [TS]

  bummer yeah well the good news is the [TS]

  worst-case scenario still got the mac [TS]

  that map that he can the mac app can run [TS]

  outside the app store and do his own [TS]

  he's already had you know it you can [TS]

  already get it outside the app store and [TS]

  he has a system in place so that people [TS]

  who bought it through the app store can [TS]

  get the non appstore version without [TS]

  having to pay for it again so the [TS]

  wording that the thing that is the thing [TS]

  that bums me out about this episode and [TS]

  what's up with apple is is there's a [TS]

  certain segment that is so instinctually [TS]

  in defending Apple no matter what and so [TS]

  you had a lot of people is particularly [TS]

  the developers that were very skeptical [TS]

  of apple and defend this guy which is [TS]

  great but then but meantime there's a [TS]

  lot of people on Twitter that are we [TS]

  gonna know for sure a drawn-out it is [TS]

  sort of just it's it became tribalistic [TS]

  I think that too quickly and then you [TS]

  kind of have this weird scenario where I [TS]

  think you and again we talked to some of [TS]

  these guys were defending him and they [TS]

  kind of felt out on an island because [TS]

  they're like saying that you know a [TS]

  playback singer game in your getting the [TS]

  sort of attacks on social media and so [TS]

  as soon as Apple releases some sort of [TS]

  evidence that means it's right [TS]

  the instinct for those people who [TS]

  initially defended the developer is like [TS]

  snap together sighs oh ok i did my best [TS]

  but now he's gone and the truth is as [TS]

  with the vast majority things there's [TS]

  great in the middle both sides screwed [TS]

  up [TS]

  I you know for a particular [TS]

  communications . like that's definitely [TS]

  a screw-up and eat dad just black this [TS]

  is still not getting philosophical but [TS]

  like there's no most matters are gray [TS]

  and this is probably a perfect example [TS]

  of that is why it's hard to talk about [TS]

  because it if there's there it's very [TS]

  much in the indegree reafon and again [TS]

  hopefully in the water and it works out [TS]

  for everyone i will say well before we [TS]

  move on i'll say also in the same what [TS]

  regard the other thought that occurred [TS]

  to me is this is why Apple stays keeps [TS]

  its corporate mouth shut about almost [TS]

  everything [TS]

  yes infuriating is that can be and as [TS]

  opaque is it can make the company b it's [TS]

  why they just don't talk about stuff [TS]

  even when they want to even when they [TS]

  feel like they've been falsely accused [TS]

  or they know they've been falsely [TS]

  accused and that you know that you know [TS]

  somebody says X and it's not true and [TS]

  they don't come out and [TS]

  they know that's not true here's why [TS]

  they just take it they just take it [TS]

  because they kind of can't win [TS]

  it's all you know that they can let it [TS]

  stand keep their mouths shut and let [TS]

  some amount of people think that this [TS]

  false thing is true or they can come out [TS]

  and do to dispute it even they can't [TS]

  even prove it but then they look like a [TS]

  bully that you know literally the [TS]

  biggest and but didn't the biggest [TS]

  company in in the world I coming out [TS]

  against you know in this case literally [TS]

  a one-man company so ya think it's sort [TS]

  of a no-lose situation and a no-win [TS]

  situation and I can see why the lesser [TS]

  you know that the the better route for [TS]

  them is usually keep their mouths shut [TS]

  totally alright you do you think that [TS]

  Apple should allow sideloading of apps [TS]

  by the an iOS no I do not [TS]

  if I were if I worked at Apple and I was [TS]

  in charge are they asked my opinion [TS]

  should we allow sideloading of apps in [TS]

  iOS i would say no in an ideal world [TS]

  where there's no bad actors yes that [TS]

  would be the right way to go but I I you [TS]

  know this so the example i'm going to [TS]

  show it's a is dropbox there's you know [TS]

  whole thing what I haven't really [TS]

  written or talk much about it but there [TS]

  was the thing that came out over the [TS]

  summer over somebody and found out that [TS]

  dropbox the dropbox app for for Mac was [TS]

  like it would say hey we need your admin [TS]

  password just to you know finish [TS]

  installation and then they would take [TS]

  that as admin privileges and write [TS]

  themselves into the database that [TS]

  controls who has which apps have [TS]

  accessibility access to your app to your [TS]

  mac which is really sensitive because [TS]

  absent have that accessibility access [TS]

  you really have to trust them because [TS]

  they can like do things like see all [TS]

  your keystrokes or see what you're [TS]

  clicking on and stuff like that and then [TS]

  I just that but they stored the password [TS]

  know that you did you start the password [TS]

  they know they didn't always work i [TS]

  forget the exact details of it up i'll [TS]

  put a link i started putting people [TS]

  thought they were still people were [TS]

  reasonably thinking they stored the [TS]

  password but they didn't what they did [TS]

  was grant themselves access to that [TS]

  database so that they could just keep [TS]

  writing to that data that the all [TS]

  databases I'm excited again tom [TS]

  so they were more or less grew instead [TS]

  they weren't taking your admin password [TS]

  but they were granting themselves [TS]

  permanent admin privileges to your [TS]

  accessibility preferences i think is a [TS]

  very fair way of saying it [TS]

  and what do you say that way it sounds [TS]

  as terrible as it well it's a betrayal [TS]

  of trust it really isit's shenanigans [TS]

  and it shouldn't be happening [TS]

  there's no need for it it's really as [TS]

  far as what I've heard is that the whole [TS]

  thing is just that enable some sort of [TS]

  integration with microsoft office files [TS]

  something about the complexity of [TS]

  Microsoft offices you know bundled file [TS]

  format with I don't even you know for [TS]

  people like me you don't even have [TS]

  office $YEAR installed it's ridiculous [TS]

  that they're doing something that i [TS]

  would consider you know almost like [TS]

  malware like behavior however good their [TS]

  intentions are and you know they do [TS]

  things they drop box uh you know that [TS]

  does some things that they monitor all [TS]

  access to the file system and depending [TS]

  on how powerful your mac is it can [TS]

  actually significantly slowed down [TS]

  operations like unzipping files and [TS]

  stuff like that because they look there [TS]

  snooping at every single action in your [TS]

  file system whether it's inside the [TS]

  dropbox folder or not which is contrary [TS]

  to how it used to work and contrary to [TS]

  me to how any reasonable person would [TS]

  think dropbox works i would think [TS]

  yes of course they're looking at [TS]

  everything that happens inside the [TS]

  dropbox folder that's why don't you know [TS]

  i would assume that they need to so that [TS]

  they can keep everything in sync it [TS]

  seems ridiculous to me that they're [TS]

  looking at anything that happens outside [TS]

  the dropbox folder because i don't want [TS]

  them to but they are you know I did some [TS]

  timing tests on my you know new five [TS]

  were relatively new 5k imac that has all [TS]

  these extra courses and stuff like that [TS]

  node SSD Drive and it's hardly [TS]

  noticeable but on like a macbook air or [TS]

  something like that it can you know [TS]

  significantly slowed down stuff and [TS]

  that's my example of an app that's not [TS]

  malware it's doing what they said but [TS]

  they're taking advantage of you know the [TS]

  fact that an app that you download on [TS]

  the mac from dropbox.com kenmore let's [TS]

  do whatever it can get away with and [TS]

  however whatever x y&z the good things [TS]

  would be if you could sideload apps [TS]

  on on iOS and admittedly I said you know [TS]

  install all sorts of apps from outside [TS]

  the app store on a mac and I wouldn't [TS]

  have it any other way on the Mac it's an [TS]

  advantage that iOS you know it's it's [TS]

  it's a trade-off there's trade-offs to [TS]

  the max style there's trade-offs to the [TS]

  iOS style but I feel like Apple has an [TS]

  advantage by having one operating system [TS]

  that takes the one side and one [TS]

  operating system that takes the other [TS]

  yeah i agree i agree i mean i would as a [TS]

  user I would prefer to be recycled apps [TS]

  and where I developed by a developer i [TS]

  would like to know that there's that [TS]

  there's that option to to to do that in [TS]

  debt you the app store isn't the only [TS]

  gate keeper but if i put on my sort of [TS]

  you know business hat and think about [TS]

  what concerns apple-like at what [TS]

  concerns apple is their operating at [TS]

  this unbelievable scale with with [TS]

  hundreds of millions of customers and [TS]

  secure is a huge target and yes you can [TS]

  lock it down to the extent but then [TS]

  they're like fishing becomes a an [TS]

  optionally get people to install these [TS]

  apps and people will people are I think [TS]

  people are not careful about the stuff [TS]

  in a way that probably you and I and [TS]

  most listeners of this are I think I'd i [TS]

  agree with you it's even though all the [TS]

  problems of having a single gatekeeper [TS]

  in the fact that you had a situation [TS]

  with with this developer where Apple can [TS]

  have like literally have a kill switch [TS]

  on his car on his account those are all [TS]

  true and they that means it's really on [TS]

  Apple to make sure they get that sort of [TS]

  stuff right but I agreed for the from a [TS]

  business perspective it doesn't make [TS]

  sense to to open it up so yeah we're on [TS]

  the same page right i think that the [TS]

  advantage of having both the mac OS and [TS]

  I mean we could probably do a whole show [TS]

  about this but the advantage of having [TS]

  mac OS and iOS at the same time and I'm [TS]

  firmly of the belief that mac OS is a [TS]

  notice [TS]

  oh maybe even unpopular among the pundit [TS]

  class i don't think that it is on its [TS]

  deathbed and it's going to be replaced [TS]

  by iOS any year now I think Mac OS is [TS]

  thriving as it's ever been [TS]

  I think the way Apple sees it and I [TS]

  think they're happy with it is that [TS]

  they've got one operating system that [TS]

  starts from the bottom up in other words [TS]

  it's in this is Iowa's don't talk about [TS]

  iOS and it's for anybody in every [TS]

  ready and it's the simpler one it both [TS]

  you know in terms of the user interface [TS]

  but also in terms of the technical [TS]

  capabilities you know that it doesn't [TS]

  you know only had the only output is a [TS]

  lightning port and you have to plug in a [TS]

  dongle even to get to a USB you know the [TS]

  multitasking is a lot simpler the apps [TS]

  you know any app that you install has to [TS]

  come from the app store where it's been [TS]

  vetted and it could be killed at any [TS]

  minute [TS]

  the multitasking system is such that any [TS]

  app has to be ready to be killed at any [TS]

  moment and then they've got this other [TS]

  operating system mac OS that starts from [TS]

  the top down where it's that it's it's [TS]

  therefore the most expert of expert [TS]

  users you know if you really are you [TS]

  know you want to have a unix terminal [TS]

  and command line on your system [TS]

  you've got it i think that really is [TS]

  very strong place to be and I think it's [TS]

  worked out very very well yeah I [TS]

  completely agree i think the i find it [TS]

  bizarre that people think they're going [TS]

  to be seen together in it's it's it's [TS]

  really viewing the problem from the [TS]

  wrong perspective because it it's sort [TS]

  of like a you're looking at it from a [TS]

  complexity of apples gonna have to [TS]

  manage multiple operating systems mobile [TS]

  well that's their job that's what like [TS]

  it's their job to manage that complexity [TS]

  and keep it simple for the user [TS]

  like what what the proposal that they [TS]

  combine the two quote-unquote simplifies [TS]

  it for Apple but it makes it more [TS]

  complicated for the user because you [TS]

  have a you have a overly complicated [TS]

  operating system on one device and a way [TS]

  to lock down over simplified on another [TS]

  device and that's to completely [TS]

  misunderstand i think the way that Apple [TS]

  thinks about its products I mean ed the [TS]

  idea that you should was presented to [TS]

  the user should be simple and what's [TS]

  what's the like the einstein quote about [TS]

  simplicity whatever liking everything [TS]

  should be as simple as possible but not [TS]

  more so [TS]

  exactly exactly and and that apple would [TS]

  prioritize its internal efficiency in [TS]

  maintaining two operating systems and [TS]

  put that complexity onto the user that [TS]

  seems counter to the entire way Apple [TS]

  thinks about simplicity and matching [TS]

  complexity right the way I've put it at [TS]

  the past I forget where I [TS]

  I have the einstein quote memorized [TS]

  although like all great quotes [TS]

  supposedly that quote is apocryphal and [TS]

  maybe was never said by Einstein or you [TS]

  said something that was not quite as [TS]

  clever but people cleaned up over the [TS]

  years but anyway that's the quote that's [TS]

  attributed to and I'm sticking to it [TS]

  my line is something to the effect of [TS]

  its the heaviness the commune of mac OS [TS]

  that allows iOS to be so light that if [TS]

  they got rid of the mac they have to [TS]

  make iOS so much more complex to pick up [TS]

  the things that the mac does that iOS [TS]

  can't that it would wreck iOS and all of [TS]

  the things they've done over the years [TS]

  and I think it's the same thing is true [TS]

  on windows to all of the ways that over [TS]

  the years [TS]

  Apple and Microsoft have tried to make [TS]

  simple modes for mac or windows they [TS]

  fail they they fall short there used to [TS]

  be like the simple finder on on Mac OS [TS]

  which was like a mode you can put the [TS]

  mac in where the finder only showed you [TS]

  instead of showing you like the whole [TS]

  file system it just showed you like a [TS]

  panel full of your apps it's there's [TS]

  still like that launch window things get [TS]

  lunch or whatever he asked the same idea [TS]

  its yeah and I think that that launcher [TS]

  for mac OS what's called and everything [TS]

  the thing I never liked launchpad [TS]

  I never I never use it they could just [TS]

  erase it if they could just drop it from [TS]

  Sierra and I would never even notice [TS]

  because it's it's irrelevant and I think [TS]

  anything any attempt like that to make [TS]

  mac OS too much iose is a failure and I [TS]

  think any anything they ever did [TS]

  although i don't think there's ever been [TS]

  something like that but anything they [TS]

  did that made iOS more too much mic mac [TS]

  OS would wreck the good parts of Iowa or [TS]

  a you could argue this was gonna go to [TS]

  go back to the watch this is the mistake [TS]

  they made in in watch version one was [TS]

  they they should have developed it [TS]

  we're in this case the heaviness was on [TS]

  iOS iphone and the watch should have [TS]

  been white like the ipod right the ipod [TS]

  was it was the perfect example of this [TS]

  what made it so great was all the [TS]

  complexity of managing your music was [TS]

  all awful on the computer and all the [TS]

  ipod did was play music and and it made [TS]

  it so much more powerful and I think the [TS]

  mistake that was in version one of the [TS]

  watch was with that washer that [TS]

  honeycomb of apps and all that sort of [TS]

  thing like it was [TS]

  it was trying to take pack an iphone [TS]

  into it make it self sufficient and in [TS]

  the long run I i still think there's a [TS]

  future where the watch is the center [TS]

  like you want to get seller keep [TS]

  building is much more powerful and and [TS]

  their the watch becomes heavy and like [TS]

  your airports become light or something [TS]

  along those lines but we're not there [TS]

  yet and I think that's if you wanted to [TS]

  to encapsulate where version one of the [TS]

  watchman wrong i think that it's [TS]

  somewhere in there I know that there are [TS]

  people in this before so it's really [TS]

  screwed by jumping in before I did the [TS]

  sponsor it but it's a good topic i know [TS]

  that there are people listening to us [TS]

  who are frustrated and they're there [TS]

  I I feel your frustration its people who [TS]

  do want sideloading and they want that [TS]

  because they can tell how for them it [TS]

  would make iOS even better and I don't [TS]

  deny that at all from me [TS]

  iOS would be better if I could sideload [TS]

  apps like I can on a map meaning that i [TS]

  could just get a piano version of [TS]

  application x straight from the [TS]

  developer not through the app store and [TS]

  and put it on my phone and maybe it [TS]

  would mean I'd have a version of a [TS]

  amazon video for my apple TV because I [TS]

  could side load it and then the right [TS]

  would get around you know that to me is [TS]

  one of the worst things about apple tvs [TS]

  i don't have amazon have amazon prime [TS]

  account i think amazon has some of the [TS]

  best and original content I mean it's [TS]

  maybe not [TS]

  they're not quite up there with Netflix [TS]

  HBO but their second tier and it's just [TS]

  such a pain in the ass to have to load [TS]

  it on my phone and airplay it over to [TS]

  the appletv rather than just get it on [TS]

  apple TV but I totally understand mrs. [TS]

  point of view that they don't want to [TS]

  give up the thirty percent or have a [TS]

  version that you can't buy stuff from I [TS]

  don't know what you know but sideloading [TS]

  would obviously get around that I can [TS]

  see how that would make it better but [TS]

  the thing i want to say you know i think [TS]

  i want to express the people who are [TS]

  frustrated by that is it's not about us [TS]

  the mac is there for people like us and [TS]

  you know we've got the system like that [TS]

  but you can't deny that the fact that [TS]

  you can screw up a mac by installing the [TS]

  wrong thing has led to an awful lot of [TS]

  people who screwed up there Mac by [TS]

  installing the wrong thing [TS]

  I can't emphasize enough what an amazing [TS]

  weight off the shoulders it is to [TS]

  non-technical users to have a computer [TS]

  like the iPhone the iPad that they can't [TS]

  screw up it is a big benefits benefits [TS]

  developers to because people download a [TS]

  million more apps or what way more than [TS]

  a million like exponentially more apps [TS]

  on the phone because they're not scared [TS]

  of apps i need heart it's hard it's hard [TS]

  to remember now but you'll back 10 years [TS]

  and people were scared to install stuff [TS]

  on their computers oh absolutely it and [TS]

  that would be [TS]

  and once in the problem is you say all [TS]

  only technically you should do it will [TS]

  know you like you get to things like [TS]

  what's with the accessibility thing in [TS]

  china right with the home button where [TS]

  people put you get these people do weird [TS]

  stuff with their phones because it [TS]

  becomes a thing to do and there's like [TS]

  tutorials and videos about it like [TS]

  people lots of people that shouldn't [TS]

  would enable sideloading and then what [TS]

  happens you can e-mail say all your you [TS]

  get some someone puts up a notification [TS]

  uh you know there are they slipped [TS]

  something into the app store they put up [TS]

  with Jimmy app to put on vacations do [TS]

  you update something you click a button [TS]

  and it goes to sorry uh original website [TS]

  and downloads it cycles a nap because [TS]

  you enabled it for some reason or other [TS]

  and now you have met a malware type app [TS]

  on your computer are on your phone and [TS]

  the like this stuff will happen it [TS]

  absolutely will happen and the fact that [TS]

  right now the you see this on jailbroken [TS]

  phones right when you see a report about [TS]

  malware on the phone is almost always [TS]

  happening to jailbroken phones & 2 [TS]

  in that case you kind of brought it on [TS]

  yourself it's super-clear you're doing [TS]

  something you shouldn't do when you're [TS]

  jailbreaking it if it was apple enabled [TS]

  and apple endorsed even if not by [TS]

  default just the number of people that [TS]

  would do that and expose themselves [TS]

  would be huge and it would it be support [TS]

  nightmare for apple and it would be bad [TS]

  for developers to people start getting [TS]

  scared of apps again and that would be a [TS]

  terrible place to be [TS]

  what was the name of amazon there's a [TS]

  company that Amazon's that like ranks [TS]

  websites by traffic is that is a call [TS]

  Alexa even know that now that's the name [TS]

  is like their Serie type thing [TS]

  no I was the name of that [TS]

  and that used to get its measurements [TS]

  through like the Amazon toolbar or [TS]

  something like that was the name you [TS]

  remember and it doesn't seem like [TS]

  anybody really [TS]

  oh yeah baby was made was alexa i think [TS]

  it was called alexa but it was and they [TS]

  do like a rankings invite the top [TS]

  thousand websites and stuff like that [TS]

  and when you have like the internet yeah [TS]

  right i totally forgot about that [TS]

  yeah that's what this is that's funny [TS]

  one time a long time ago i was i was at [TS]

  a conference and I got in i was cut into [TS]

  a poker game late at night with a bunch [TS]

  of people and one of the guys worked at [TS]

  a lecture or something like that and [TS]

  this was awhile ago maybe even like 10 [TS]

  years ago and it was relaxing mattered [TS]

  more and daring fireball was at the time [TS]

  rated terribly and alexa i mean like way [TS]

  their estimates of my web traffic were [TS]

  way less than i knew it to be just [TS]

  because I could look at my logs and I [TS]

  asked him about and it didn't really [TS]

  matter too much to me because the light [TS]

  wasn't really interested in the type of [TS]

  advertising that was like did at the [TS]

  time they would you know if you wanted [TS]

  like typical advert web advertising it [TS]

  your Alexa ranking mattered in terms of [TS]

  like the rate you get and I did wasn't [TS]

  didn't want to pursue that we could do [TS]

  it again we do all show about my [TS]

  thoughts on web advertising but at least [TS]

  in terms of like wow if I need to at [TS]

  least I could it was like wow that door [TS]

  isn't even open to me because I'm Way [TS]

  undercounted and he said I of course [TS]

  your way undercounted of course because [TS]

  do you know all the measurements for [TS]

  Alexa come from people who installed the [TS]

  Amazon toolbar and almost everybody [TS]

  installs the Amazon toolbar did it by [TS]

  accident or doesn't how it got there and [TS]

  your people are reading fireballer smart [TS]

  enough not to install it and most of [TS]

  them are on max where it doesn't even [TS]

  run anyway it was thick [TS]

  oh no matter of fact about it yeah right [TS]

  but that's the exact same food i think [TS]

  about those web tool bars a lot you know [TS]

  the people used to get those and they do [TS]

  you know he even said like we know that [TS]

  most people get it don't even know how [TS]

  they got it again there's never that's [TS]

  never going to happen on iOS yeah anyway [TS]

  I don't take a break and thank our next [TS]

  sponsor hurry [TS]

  that's right that it is our friends at [TS]

  Harry's Harry's makes world-class [TS]

  shaving products it's just a great [TS]

  company big razor companies the big guys [TS]

  gelatins those church they have the [TS]

  annoying habit when they put out new [TS]

  models they raised the are there all [TS]

  pretty high prices if you want to get [TS]

  their best product you have to pay more [TS]

  than you're paying for the previous [TS]

  product unlike those guys Harry's [TS]

  doesn't believe in up charging that's [TS]

  why they when they make their razors [TS]

  even better they keep their prices [TS]

  exactly the same Harry's five blade [TS]

  razors now include this is brand-new [TS]

  they have a softer flex hinge for a more [TS]

  comfortable glide they have a new [TS]

  trimmer blade like a little mini blade [TS]

  for hard-to-reach places which I think [TS]

  means for most men at least that little [TS]

  area right underneath your nose which is [TS]

  kinda hard to get with the full with [TS]

  blade you know at least it is for me [TS]

  so they've got that now they've got a [TS]

  new lubricating strip that's even better [TS]

  than before and their handles now I have [TS]

  a texture for a better feel when it's [TS]

  wet [TS]

  I have one of the new handles I my old [TS]

  handle I've had my original handle from [TS]

  Harry's since they first started [TS]

  sponsoring the show and if you're a [TS]

  longtime listener the show its years ago [TS]

  I don't know how many years ago but [TS]

  years ago they first started sponsoring [TS]

  they sent me a pack i looked at the [TS]

  other day it looks like it's in mint [TS]

  condition it is literally looks like i [TS]

  could just say that it just got here [TS]

  like last week that's out how built to [TS]

  last their stuff is but i have to say [TS]

  the textured handle is so much better [TS]

  because it really does it it's less [TS]

  slippery and it you know really feels [TS]

  like it makes me that even though I've [TS]

  been a big fan of their stuff for years [TS]

  it makes me wonder why the original one [TS]

  didn't have this texture well they make [TS]

  it better [TS]

  they've made it better same prices it [TS]

  used to be still just to box / blade [TS]

  compared to four dollars or more that [TS]

  you'll pay at the drugstore for top [TS]

  blades from other companies they own [TS]

  their own factory in Germany where they [TS]

  make the blades they they own it right [TS]

  from bra steel to the blade that ships [TS]

  to your house so they can produce [TS]

  high-quality razors themselves and sell [TS]

  them online for half the price because [TS]

  there are many middlemen they make [TS]

  blades they package them up in really [TS]

  cool packaging excellent packaging and [TS]

  ship them right to you [TS]

  so there's no middle man you say how can [TS]

  they charge half what other companies do [TS]

  because other companies make them and [TS]

  sell them to a distributor and in the [TS]

  distributor sells them to you know [TS]

  walgreens or CVS or walmart wherever the [TS]

  hell you're buying from every step along [TS]

  the way its marked up [TS]

  well Harry's just makes this these great [TS]

  products and they sell them correct to [TS]

  you [TS]

  they're so confident in the quality of [TS]

  their blades that they will send you [TS]

  their popular free trial set which comes [TS]

  with a razor five blade cartridge and [TS]

  shaving gel [TS]

  it's free when you sign up for a shave [TS]

  plan you just pay for the shipping [TS]

  there's also a special offer for fans of [TS]

  this show get a bottle of Harry's post [TS]

  shave balm added to your order for free [TS]

  when you visit harrods.com and use the [TS]

  code talk show just talk show tlk sshow [TS]

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  so go to Harry's calm right now and use [TS]

  talk show at checkout and claim your [TS]

  free trial set and your post shave balm [TS]

  harrods.com code talk show great sponsor [TS]

  what else we got on the agenda for today [TS]

  Oh hilariously I cannot find the the [TS]

  browser tab head that's it [TS]

  it's a he did that go back I gotta write [TS]

  a message at we can go . it so I now [TS]

  have it open dice my computer and I [TS]

  wonder why end up with under Dave's I [TS]

  about Twitter getting acquired what are [TS]

  your thoughts on that hasn't happened [TS]

  yet [TS]

  I for Twitter it sorted out its there's [TS]

  so much smoke is one of those where [TS]

  there's smoke there's fire type things [TS]

  and yeah I think that's Twitter [TS]

  generated smoke because they wanted i do [TS]

  think they were wants to be sold yet [TS]

  with a problem the twitters stuck in the [TS]

  end the reason they're stuck is that the [TS]

  company is overvalued for what it is [TS]

  right now and it has been for a long [TS]

  time [TS]

  the problem is that the number one thing [TS]

  I suspect that is propping up the stock [TS]

  price is the presumption that someone's [TS]

  gonna buy it but it's keeping the price [TS]

  high enough that no one wants to buy it [TS]

  so it like the the price needs to go [TS]

  down for it to be a viable acquisition [TS]

  but it won't go down because people are [TS]

  counting on it not going down part i'm [TS]

  getting a good price for the stock so [TS]

  it's really kind of stuck in this sort [TS]

  of catch-22 situation there was a arm [TS]

  you know that everyone always think [TS]

  about the sheet requires like Google [TS]

  makes a lot of sense i've written about [TS]

  this i've written but it's a fair bit i [TS]

  wrote a post a while ago we [TS]

  is in the day update but walking [TS]

  throughout the Twitter self scenarios [TS]

  and who should buy the problems with it [TS]

  Google is all obviously was always made [TS]

  the most sense in part because they have [TS]

  a socket social they did that sort of [TS]

  having a feed and Twitter needs to go to [TS]

  somebody who can a where if you just go [TS]

  to some random company you have all [TS]

  Twitter's problems are going with you [TS]

  where's google already has advertising [TS]

  scale for example they already have [TS]

  automated selling with something Twitter [TS]

  really found facedown like they're still [TS]

  selling the best for their money still [TS]

  made by like selling ads to big [TS]

  companies or big ad agencies as opposed [TS]

  to like the mom-and-pop signing up to [TS]

  facebook or google which scales so much [TS]

  better and makes it makes a lot of money [TS]

  for them [TS]

  we're never really got that working [TS]

  going to let Google that already has [TS]

  that infrastructure in place makes sense [TS]

  the problem is google is Twitter sign [TS]

  this deal with google a year-and-a-half [TS]

  ago 21 give Google other data and [TS]

  actually unquote fire hose right and to [TS]

  to incorporate with double clicks maybe [TS]

  part of the system which means google [TS]

  basically got really outside of like [TS]

  owning it and what they could do with it [TS]

  they got everything they need from [TS]

  Twitter they got the data and they got [TS]

  the platform to sell ads against my why [TS]

  buy it when they got everything they [TS]

  already need [TS]

  why buy the cow when you're getting the [TS]

  milk for free right exactly exactly so [TS]

  that there was a real there's a good [TS]

  post by armed uh I think it's john [TS]

  brought his brother capital is the site [TS]

  he's this guy in Australia is famous for [TS]

  doing these deep dive investigations of [TS]

  companies and he can like drive their [TS]

  stock down like like no tomorrow but he [TS]

  did a arm he he wrote it i thought was [TS]

  over a good post and I I haven't written [TS]

  about his post specifically but [TS]

  basically his point is I think it's a [TS]

  fair point we always intact we always [TS]

  think about the strategic value of [TS]

  Twitter and that's why Google should buy [TS]

  for example or like Salesforce has been [TS]

  a big rumor and they're going to get [TS]

  data on and all that sort of thing but [TS]

  his point was that like [TS]

  cool twitter makes a fair bit of revenue [TS]

  the problem is their costs are just [TS]

  enormous and particularly want to [TS]

  include stock-based compensation either [TS]

  lose like 500 million dollars a year [TS]

  which is just a massive amount of money [TS]

  is a pretty stable amount of money and [TS]

  they've been increasing over the [TS]

  past several years while the revenues [TS]

  out they've increased their employee [TS]

  basic usually increase their costs [TS]

  hugely me and his point is this business [TS]

  is what it is [TS]

  if you basically go in there and clean [TS]

  house and just keep the business running [TS]

  as it is it could actually be a [TS]

  profitable company that throws off a [TS]

  fair amount of cash so he thinks that it [TS]

  needs the this best place for them is [TS]

  like a leveraged buyout and someone goes [TS]

  in just cleans house gets rid of a bunch [TS]

  staff like cleans up the company makes a [TS]

  profitable and then and then sells it [TS]

  and then it'd be much more palatable for [TS]

  salesforce the buyer for google by the [TS]

  problem of course is Twitter very well [TS]

  may die along the way it's easy for me [TS]

  to say and I really hate to be callous [TS]

  about it I really do because you know [TS]

  job is important thing but I never at [TS]

  the headcount group at Twitter makes no [TS]

  sense to me at all [TS]

  it it it's I don't understand and i'm a [TS]

  long I mean a very early user number you [TS]

  know I think I send up in late $MONTH [TS]

  2006 long time user I have a lot of [TS]

  followers a that you know I i think i [TS]

  get twitter and i know that you know [TS]

  different people use twitter in [TS]

  different ways but I i love Twitter I [TS]

  really do i use it everyday it is it's [TS]

  really turned into the primary way that [TS]

  interact with readers daring fireball [TS]

  more for more sore than email and it's [TS]

  you know it's funny I think it's one [TS]

  thing i never get anymore ever [TS]

  I can't remember the last time honestly [TS]

  I might even be years since somebody's [TS]

  complained about the fact that daring [TS]

  fireball doesn't have comments on [TS]

  articles and part of it is that I think [TS]

  that it you know it's it's become clear [TS]

  to more and more people that I was right [TS]

  all along that comments on articles are [TS]

  not a good idea but I think the bigger [TS]

  one of the bigger reasons is that it [TS]

  more and more people realized that that [TS]

  Twitter conversations with at Gruber are [TS]

  just as good [TS]

  you know it's or at least better i think [TS]

  actually you know that there's an [TS]

  interaction with me and with other [TS]

  readers you know who you know who follow [TS]

  me [TS]

  it's a fantastic thing I don't [TS]

  understand why there's so many [TS]

  people who work at twitter it's it's [TS]

  already does what it does i don't [TS]

  understand what what is going on there [TS]

  and it's yeah they had numbers are the [TS]

  numbers are all sorry I think we want to [TS]

  talk to us last time but Dustin Curtis [TS]

  posted the revenue per employee for 2015 [TS]

  yes and yeah Yahoo was at the bottom 419 [TS]

  thousand per employee [TS]

  twitter is for $MONEY and sixty-two [TS]

  thousand per employee so what ya whoever [TS]

  microsoft 789 thousand google 1.1 [TS]

  million per employee facebook 1.4 [TS]

  million and Apple 2 million per employee [TS]

  and then you get to profit & Louisiana [TS]

  was making a product for employees back [TS]

  then [TS]

  twitter was losing a hundred and thirty [TS]

  thousand dollars per employee right i [TS]

  mean Facebook's making 290,000 apple [TS]

  speaking foreign 60,000 I mean it's yeah [TS]

  it's it is there's this weird attitude [TS]

  about Twitter and you see this all the [TS]

  time like all twitter has so much [TS]

  potential like all the twitter is did [TS]

  twitter is a ten-year-old company right [TS]

  like at some point use needle it's [TS]

  almost like treating them disrespect [TS]

  that they're like this little like this [TS]

  incapable sort of being like we should [TS]

  expect more from table company and then [TS]

  twitter is been dude I've written two [TS]

  tons of it we've talked about like [TS]

  twitter has been grossly mismanaged for [TS]

  many years and yeah I i agree with with [TS]

  the Wall Street guy like I think someone [TS]

  is gonna win clean house [TS]

  yes I get that there's a talent you you [TS]

  was gonna lose a lot of talent without [TS]

  value employees but at some point the [TS]

  service does what it does [TS]

  people like you and i love it like he [TS]

  needs or total reset it just needs to [TS]

  the total reset and I hope it survives [TS]

  the process but continue on this path is [TS]

  is I don't know doesn't lessen what is [TS]

  going on with the headcount of Instagram [TS]

  now that they're fully absorbed part of [TS]

  facebook but before facebook bought them [TS]

  instagram 30 people write it was like 12 [TS]

  people until it got to the point where [TS]

  they needed and you know I think they [TS]

  might have had more ops people you know [TS]

  then then product people just because it [TS]

  was so popular but it was you could [TS]

  reasonably put them on a bus and drive [TS]

  mall to the airport together and forget [TS]

  you know [TS]

  offsite I mean it was it the right [TS]

  company would fit in a bus and was doing [TS]

  something of similar scale and nature [TS]

  and complexity is twitter i'm not saying [TS]

  Twitter should be 30 people at this [TS]

  point but it should be a lot closer to [TS]

  30 than where they are now and and I [TS]

  think part of it is an Instagram is is [TS]

  to me the comparison not facebook it [TS]

  it's now I'm not saying that Twitter [TS]

  should say that they're done and say [TS]

  okay we've done it you know but they're [TS]

  there [TS]

  they've been closer to done then then [TS]

  not done for a while like the whole [TS]

  point of twitter much like Instagram is [TS]

  that it's conceptually very simple [TS]

  that's that's the appeal and is actually [TS]

  part of the point of it that it's you [TS]

  pick who you want to follow you'll see [TS]

  what the people who you've chosen to [TS]

  follow post and then you can post and [TS]

  the people who've chosen to follow you [TS]

  will see what you've posted and that [TS]

  that basic that simplicity it sounds so [TS]

  simply well that doesn't even count but [TS]

  it's like no nobody never actually [TS]

  thought of that before [TS]

  there's a genius in in that but they [TS]

  really it's not the sort of thing where [TS]

  they need massive ongoing development [TS]

  yeah it's all it's almost like a UH is [TS]

  like twitter is a perfectly like the [TS]

  strategy for twitter has always been to [TS]

  they have a cost problem but they've [TS]

  always their goal has always been to [TS]

  grow out of that cost problem if that [TS]

  makes sense like they're gonna get big [TS]

  enough to get scale where the cost makes [TS]

  sense and that that is a it's a [TS]

  reasonable way of thinking that the way [TS]

  companies operate by the the the problem [TS]

  is that it's just not that big of a [TS]

  business like Twitter on Twitter makes a [TS]

  few billion dollars a year in revenue [TS]

  like it that should be enough to have a [TS]

  viable business given what it is i think [TS]

  parts gets into all the problems that [TS]

  Twitter had in management and all the [TS]

  problems they had it in their board and [TS]

  in the the fighting between at seven [TS]

  jack is they they ended the classes they [TS]

  probably took on too much venture money [TS]

  in the long run they do is build a [TS]

  business more quickly enough and they [TS]

  got to a state where they had a sort of [TS]

  bloated apparatus that the easiest and [TS]

  most obvious way was to what we can grow [TS]

  revenue big enough will [TS]

  outgrow our bloat it needs a reset like [TS]

  the the services what is obviously the [TS]

  the abuse problems are real it needs to [TS]

  be addressed but I think even there you [TS]

  have all these bad incentives going on [TS]

  like killing spam hurts don't the active [TS]

  user account right banning people [TS]

  perspective user glycan you have there's [TS]

  all these bad incentives in place for [TS]

  twitter as the public company as they [TS]

  are now and yeah I i really come around [TS]

  I think to this sort of like I get the [TS]

  talent issue i get that people are going [TS]

  to flee twitter if it's not Wall Street [TS]

  guy comes in and cleans house but it at [TS]

  i think we're to the point where it's [TS]

  like yes the surgery might kill the [TS]

  patient but without the surgery the [TS]

  patient is not going anywhere and you [TS]

  can't lose 500 million dollars a year [TS]

  forever Josh but they had a big drop-off [TS]

  who was it was just recently the stock [TS]

  got run up on the rumors that they might [TS]

  get acquired and then like yeah this was [TS]

  it yeah whatever [TS]

  yes else was the lead one but it really [TS]

  sounds like particularly where the [TS]

  week's came out they were kind of known [TS]

  Twitter channels so like Salesforce [TS]

  expressed interest in trying to drum up [TS]

  other interests and then everyone's like [TS]

  not interested in the stock crash back [TS]

  down [TS]

  yeah anyway I love Twitter I hope it [TS]

  works out but i do think that I guess [TS]

  I've come around on google I mean my [TS]

  antipathy towards google is just a [TS]

  general I'd in general I just don't like [TS]

  Google and I don't trust them with with [TS]

  data and I don't want I don't want my [TS]

  twitter account tied to a google ID and [TS]

  I don't you know I don't know what [TS]

  google would want to do in that regard [TS]

  if they were to 12 by him but on the [TS]

  other art hand if the right people at [TS]

  Google were in charge of it and they [TS]

  just saw it as well we've you know we've [TS]

  got this incredible resource of instant [TS]

  news of what everybody around the world [TS]

  is talking about it you know i could see [TS]

  them handling it well and Google you [TS]

  know has shown it you know history of [TS]

  like when they first monetize search [TS]

  results of you know not messing with [TS]

  what made it good in the first place [TS]

  yeah the only other one the other one [TS]

  interesting here's another example where [TS]

  where where Google a kind of consider [TS]

  themselves but is accompanied by [TS]

  bloomberg we're so do of course [TS]

  Bloomberg has a deal with twitter [TS]

  twitter gives them all their data for a [TS]

  price that's way too old for what it's [TS]

  worth but it if there was a queen of [TS]

  house and Twitter survived it and like [TS]

  the there's really valuable stuff and [TS]

  Twitter I I use Twitter a fair bit for [TS]

  uh if you want to find interesting like [TS]

  Sam write about a topic and i were [TS]

  really want to understand more about I [TS]

  want to get different points of view [TS]

  like yes I use nuzzle like personally [TS]

  that services stuff but it's a more [TS]

  obscure sort of thing like Twitter [TS]

  search is actually one of the best ways [TS]

  to uncover interesting off the beat sort [TS]

  of poster articles about about any [TS]

  particular topic like because just the [TS]

  just the the nature of the data is [TS]

  different than something like Google and [TS]

  it there's a lot of value there it i had [TS]

  it's not clear its value that's best [TS]

  monetized by advertising and this can go [TS]

  back to the very you know beginning back [TS]

  you know when the decisions were made [TS]

  about Twitter and how to monetize if [TS]

  Twitter came along later it would be [TS]

  interesting if you know didn't have [TS]

  obviously the executive upheaval but in [TS]

  a world where it's clear that Google and [TS]

  Facebook are going to really dominate [TS]

  advertising art online and had there [TS]

  been more creativity with twitter i mean [TS]

  it would well we we've said this a [TS]

  million times like they own like imagine [TS]

  someone owned the protocol behind email [TS]

  right away how valuable could that be [TS]

  like that's what twitter twitter had [TS]

  maybe still hasn't had the potential to [TS]

  own basically a messaging protocol for [TS]

  the internet and in part because of [TS]

  modernization concerns apart because [TS]

  just general ineptitude like I still [TS]

  can't believe that Twitter band links [TS]

  and direct messages for two years but [TS]

  they could have owned like a messaging [TS]

  protocol for the internet it but they [TS]

  didn't align up into the business model [TS]

  that that enable that they chose [TS]

  advertising the clothes other [TS]

  third-party stuff [TS]

  and it's a shame if it's one of the [TS]

  biggest like what could have been but I [TS]

  still think Twitter could have been a [TS]

  massive company but they would have had [TS]

  to have been very different choices made [TS]

  you know five six years ago [TS]

  yeah I let me take one last break here [TS]

  and thank our third and final sponsor to [TS]

  brand new sponsor i'm very excited about [TS]

  this company called away away makes [TS]

  first-class luggage at coach prices [TS]

  these high-quality materials just like [TS]

  other brands but offer much lower prices [TS]

  by $PERCENT and this is a recurring [TS]

  theme with podcast sponsors cutting out [TS]

  the middlemen and selling directly to [TS]

  you [TS]

  so they've got three sizes one of my [TS]

  favorite things with away is that's just [TS]

  what they do they've got added all the [TS]

  same quality and they've got three sizes [TS]

  the carrion guess what fits and carry on [TS]

  overhead been the medium and the large [TS]

  huh you ever go I i actually am in the [TS]

  market for a carry-on bag i've been [TS]

  using the same one for like 15 years and [TS]

  it literally is like ripped apart and [TS]

  stuff that I put in the one in the front [TS]

  pocket actually usually false and into [TS]

  the the main comparison probably he's [TS]

  not gonna do it doesn't fall out of the [TS]

  suitcase it falls from the little front [TS]

  zipper plaque thing into the main [TS]

  compartment but you go to like these [TS]

  other brands and and they've got like [TS]

  and you know they call it like the [TS]

  executive and the junior executive and [TS]

  the overnight executive and the cheat on [TS]

  his wife executive and it's all like 21 [TS]

  inches three coffee I just spit it out [TS]

  it's like it's like the difference [TS]

  between them is that gives a 22 inches [TS]

  or 21 and a half inches or 21 and [TS]

  three-quarters inches hires 14 or 15 [TS]

  inches wide who needs they've got three [TS]

  sizes the overhead one fits in at least [TS]

  here in the US fits in all of the [TS]

  overhead bins of all the airlines I've [TS]

  ever flown on which is all i need the [TS]

  suitcases are made with premium German [TS]

  poly carbonate unrivaled in strength and [TS]

  impact resistance and very lightweight [TS]

  it actually looks to me like they're [TS]

  three or four pounds lighter than a lot [TS]

  of other premium brands the interior [TS]

  features a patent-pending compression [TS]

  system useful for over Packers that's me [TS]

  because I like to just carry a carry-on [TS]

  instead of checking a bag for 360 degree [TS]

  spinner wheels guarantee smooth ride i [TS]

  will never buy a suitcase again that [TS]

  doesn't have for the four wheels never [TS]

  sometimes it really is so much more [TS]

  convenient to just push them along [TS]

  rather than pull them on two wheels they [TS]

  have a tsa approved combination lock [TS]

  built into the top of the bag removable [TS]

  washable laundry bag keep your dirty [TS]

  clothes separate from the clean they [TS]

  just give it to you it's right there in [TS]

  the bag and now here's the part where [TS]

  that is why they sponsoring the talk [TS]

  show is this is just a brilliant feature [TS]

  i love this [TS]

  it comes with a built-in 10,000 milliamp [TS]

  battery charger and you can take it out [TS]

  so you can charge it you can take it out [TS]

  of the suitcase and charge it somewhere [TS]

  else you have to have the suitcase at [TS]

  your desk to charge it or wherever [TS]

  you're going to charge it but then you [TS]

  charge this thing up you put it in a [TS]

  suitcase and then you've got USB ports [TS]

  right on top of the suitcase so while [TS]

  you're sitting there at like the waiting [TS]

  for your flight to board you you got a [TS]

  massive portable battery to charge [TS]

  anything that needs to be charged right [TS]

  there on top of the suitcase [TS]

  what a great idea lifetime warranty if [TS]

  anything baby and it's got a couple of [TS]

  ports you can have you know like one for [TS]

  you one for your significant other your [TS]

  kid or something like that or charge [TS]

  your iPhone and your iPad at the same [TS]

  time [TS]

  what a great idea I never go to the [TS]

  airport without a portable battery [TS]

  charger wouldn't be great not to have it [TS]

  in my pocket have a right build into the [TS]

  suitcase brilliant it's a suitcase for [TS]

  today's age lifetime warranty if [TS]

  anything breaks they'll fix it or [TS]

  replace it for life hundred day free [TS]

  trial live with it [TS]

  vibe with it travel with instagram it [TS]

  and if at any point decided not for you [TS]

  can return it for a full refund no [TS]

  questions asked hundred days so you get [TS]

  free shipping on anyway order within the [TS]

  continental United States sorry for [TS]

  everybody outside the continental United [TS]

  States you still buy one and like I said [TS]

  the carry-on size is compliant with all [TS]

  the major airlines really I this sounds [TS]

  like a great product i don't have one [TS]

  right now i'm going to buy one because i [TS]

  need new suitcase and [TS]

  that's the prices are significantly less [TS]

  than the ones i have had been looking at [TS]

  from other brands really really great [TS]

  stuff where do you go to find out more [TS]

  you go to a way travel.com / talk show [TS]

  that's the URL away travel.com / talk [TS]

  show and they'll know you came from the [TS]

  show go check them out if your need for [TS]

  a suitcase here's the prices the Karen's [TS]

  225 the medium is 275 and the largest [TS]

  295 so all three of them are under 300 [TS]

  bucks this carrion i was looking at the [TS]

  other day from another company was like [TS]

  seven hundred dollars so this is a lot [TS]

  less good colors everything anything you [TS]

  can say about it [TS]

  so anyway go check them out away [TS]

  travel.com / talk show it just do a [TS]

  quick follow-up the it is bronte capital [TS]

  but the author is John Hampton it's not [TS]

  noticeable how do you spell Bronte and [TS]

  his bone BR 0 NT e capital and it's [TS]

  actually a blogspot site . blogspot com [TS]

  so euro and te yeah [TS]

  pron te capital C API tal . blogspot com [TS]

  all right and what's the author's name [TS]

  John Hampton Hampton alright there we go [TS]

  what else is on our agenda we're never [TS]

  going to get to all this are we [TS]

  I don't be which is too bad because [TS]

  they're both interesting so there's [TS]

  Syria must Walt Mossberg row 2 column [TS]

  and then at augmented review in which [TS]

  actually I'm why I liked about that we [TS]

  can go through all this we can do it [TS]

  I let's talk about the google pixel [TS]

  phones we I think we can do this one [TS]

  pretty quickly I ordered one I didn't [TS]

  know if you did [TS]

  yeah I did I haven't bought an android [TS]

  phone i think in two years and it was [TS]

  two years ago when I bought this moto x [TS]

  and I try to stay on top of it [TS]

  I regretted it the moment I got it this [TS]

  moto x is a piece of crap and I should [TS]

  have gotten a nexus and I regret that I [TS]

  just got out of the 6p last year I swore [TS]

  that I would never buy another android [TS]

  phone that wasn't a nexus and now [TS]

  they've just abandon the nexus name and [TS]

  you know taking more control over design [TS]

  and Colin pixels inside to me it's the [TS]

  only way to try and [TS]

  the phone I mean look at me by Samsung [TS]

  and the things going to say on fire but [TS]

  I have no interest in a samsung not [TS]

  because I don't think there is no I [TS]

  don't want to kick dirt on her mother on [TS]

  fire but the fire put dirt puts out [TS]

  fuckers i know for a fact from two [TS]

  minutes of dicking around with one in a [TS]

  cell phone store that I have no interest [TS]

  in buying one because of the shitty [TS]

  software that they put on top of Android [TS]

  i can tell i want to use the Android [TS]

  that comes from google you don't get it [TS]

  from Samsung you can't get it from them [TS]

  so i have no interest in it I have no [TS]

  idea why anybody who cares about this [TS]

  stuff whatever by the samsung phone so [TS]

  anyway I bought a pixel about the 5 inch [TS]

  model and black and I was so torn over [TS]

  whether to get the 32 gigabyte one or [TS]

  all the same here 128i I honestly [TS]

  despite to cost me three days and I've [TS]

  got further behind in the shipping q [TS]

  because I couldn't decide which one to [TS]

  buy because I thought I with my with the [TS]

  iphone I've always bought the largest [TS]

  capacity one there is even this year i [TS]

  got the 256 even though my my old phone [TS]

  was only it like I don't know like a [TS]

  hundred or so or 90 some had plenty of [TS]

  space i needed more than 64 but I was [TS]

  well under 128 and I probably would be [TS]

  for another year but I just don't even [TS]

  worry about if I want to shoot 4k video [TS]

  shoot 4k video and off to clear it off [TS]

  with the pixel I really am ninety-nine [TS]

  percent sure it's not going to become my [TS]

  daily phone just in case it does well or [TS]

  just in case i did thought that occurs [TS]

  to me is what if I'm testing it and like [TS]

  some something really fascinating a [TS]

  newsworthy happens and i want to start [TS]

  shooting 4k video you know I don't want [TS]

  to you know have it fill up so I got 12 [TS]

  i got the same model that are [TS]

  degenerating 128 now I ended up and and [TS]

  I you know money two squirts through my [TS]

  hands my fingers like water but i ended [TS]

  up saving a hundred dollars this one [TS]

  time i bought the 32 gigabyte version [TS]

  idea a guide to get the 128 it is there [TS]

  to me this product is is absolutely [TS]

  fascinating and its continued it looks [TS]

  like at the 120 yeah I even went to the [TS]

  next day I even went to change my order [TS]

  and it was too late [TS]

  it's again that processing queue [TS]

  yes I would have had to cancel it and go [TS]

  to the end of the qtr that our i'll [TS]

  stick with it [TS]

  alright why are you fascinated by it so [TS]

  the most interesting thing is I'm gonna [TS]

  go back i have like i mentioned i have [TS]

  the Wits the 6p though the wily one from [TS]

  last year [TS]

  very nice phone I and i still find [TS]

  android android frustrating like it for [TS]

  me the like scrolling is like my the [TS]

  white well for me and android like I [TS]

  just it just it's like nails scratching [TS]

  on the chalk mark in [TS]

  on the chalk mark in [TS]

  rising up the wall ah but what's [TS]

  interesting is my 6p is not getting the [TS]

  google assistant so you go back to the [TS]

  way they opened up that presentation [TS]

  they didn't start out with the hardware [TS]

  they started out by talking about like [TS]

  the history of tax executives the PC era [TS]

  and then there was the Internet era and [TS]

  then there was the mobile area now we're [TS]

  in the era which I don't think I don't [TS]

  think I don't quite agree that i talked [TS]

  about that on an exponent on this last [TS]

  week but the point is it's all about [TS]

  Google assistant and then from there [TS]

  they went to the pixel phone so that was [TS]

  the framing for interesting the phone [TS]

  and they weren't selling a phone they [TS]

  were selling access to the google [TS]

  assistant what's so interesting is [TS]

  google assistant is not a part of [TS]

  Android it does not it's not going to be [TS]

  on the Nexus phones it's not on phone [TS]

  from third parties at all they can use [TS]

  their own since they wanted in samsung [TS]

  bot viv but another assistant and I've [TS]

  heard rumors that it might be available [TS]

  i'm not sure if it and I suspect not if [TS]

  it is all I will have thoughts about [TS]

  that because what's interesting is if [TS]

  that framing is right that they're [TS]

  moving to a new world of this assistant [TS]

  world then that sounds like a really [TS]

  good news from google right because the [TS]

  sort of this assistant stuff is right in [TS]

  their wheelhouse we can get into the [TS]

  quality assistant i think that i'm not [TS]

  sure LOL is a good representation of how [TS]

  good it may or may not be but at least [TS]

  like sort of theoretically it's easy to [TS]

  imagine that Google's assistant is going [TS]

  to be more capable than than the [TS]

  competition because that that's what [TS]

  they do [TS]

  alright i believe the problem the [TS]

  problem for google is assist this world [TS]

  is a great fit for them technologically [TS]

  and it's a horrible fit for them from a [TS]

  business model perspective because the [TS]

  way google makes money is they basically [TS]

  make their advertisers compete against [TS]

  each other and they compete to get in [TS]

  front of customers and then the customer [TS]

  chooses the winner based click on an ad [TS]

  they select and add and click on it and [TS]

  that's the one that gets that that that [TS]

  that that that pays money but it's a [TS]

  great insight and so let me let me let [TS]

  me see if you agree with this that the [TS]

  the main product that [TS]

  google for since its inception has [TS]

  served is a list of search results right [TS]

  you know and this is goes across all [TS]

  their products you know it mean in [TS]

  whatever they make from gmail I don't [TS]

  think it it's a drop in the bucket I [TS]

  think compared to search results and the [TS]

  product is you type in a little thing in [TS]

  this little box and hit return and [TS]

  Google about you know one-tenth [TS]

  two-tenths of a second later gives you a [TS]

  list of results and originally it was [TS]

  all just search results and their [TS]

  competitors were doing things like [TS]

  putting punch the monkey adds a top the [TS]

  page all this obnoxious stuff they were [TS]

  making no money on it and google said [TS]

  we're never going to show these banner [TS]

  ads and they never did they never went [TS]

  back on that and what they did is they [TS]

  found a way to say what we're going to [TS]

  do is it's actually home i would say [TS]

  it's almost like in the form of early [TS]

  form of native advertising and I know [TS]

  you've talked about absolutely right [TS]

  yeah it's we're just going to use one of [TS]

  the slots in the list we're just going [TS]

  to make slot 1 a paid result and we're [TS]

  going to try to make sure that even [TS]

  though it's a paid result that it's [TS]

  still somewhat relevant to the query [TS]

  because that'll work for everybody [TS]

  it'll work for you the person looking [TS]

  for a thing that will work for this the [TS]

  advertiser because they're only going to [TS]

  have that in front of people who are [TS]

  actually sort of looking for this and it [TS]

  is written here trade notes that and [TS]

  it'll work for us because this might [TS]

  actually be sustainable its side when I [TS]

  don't know it's in the rather just [TS]

  crashed at me I said she was screaming [TS]

  and you totally went off the rails [TS]

  I apologize for that says no to stop [TS]

  responding [TS]

  an error has prevented this application [TS]

  working properly that's because it's not [TS]

  an application it's a web page anyway [TS]

  it's a little list but there is no you [TS]

  know and in the same way you know and [TS]

  you've often been very complimentary [TS]

  about the daring fireball sponsorship [TS]

  model that you know it is of early form [TS]

  of native advertising where I serve up a [TS]

  bunch of short articles every week and i [TS]

  sell one of them to a sponsor who I hope [TS]

  is you know of interest to my audience [TS]

  and it just slips right in to the RSS [TS]

  feed just like all the other ones and [TS]

  it's clearly labeled as sponsored but [TS]

  it's not like some extra mius thing like [TS]

  an image on top of the thing right there [TS]

  is no internet there's no room for that [TS]

  in an interaction with a voice assistant [TS]

  you know I mean like if I say to my [TS]

  voice assistant hey dingus the book me [TS]

  on a flight to san francisco on $MONTH [TS]

  october 26th the dingus can't come back [TS]

  to me and say hey would you know would [TS]

  you like to you know yet no one wants to [TS]

  make selections like in this is that [TS]

  this is exactly at the like an assistant [TS]

  works if it gives you answers [TS]

  whereas Google's business model is [TS]

  predicated on giving you options and the [TS]

  and so in a world where you give answers [TS]

  not options their business model falls [TS]

  apart and people like all well people [TS]

  could there could be sponsored results [TS]

  and one most italian sounds terrible but [TS]

  to yes there are some scenarios where [TS]

  like Google could maybe charge an [TS]

  affiliate fee or something right like if [TS]

  you use opentable to book is a book me a [TS]

  table at X restaurant and Google use [TS]

  opentable and opentable pay school and [TS]

  affiliate fee that that light right [TS]

  investors easy but just you know [TS]

  listening to it sounds ridiculous one [TS]

  there's very few areas that will work [TS]

  but to affiliate fees are not very high [TS]

  relative to what companies pay for [TS]

  google ads because your flight example [TS]

  like what's the goal of kayak and and [TS]

  booking.com or or Expedia or all these [TS]

  sort of things they're not only looking [TS]

  to complete a purchase which they would [TS]

  pay an affiliate fee for if that was an [TS]

  option [TS]

  they're also looking to acquire a [TS]

  customer for the long run and so they're [TS]

  they're calculating the value of [TS]

  $OPERAND that add on a lifetime value [TS]

  sort of calculation which means their [TS]

  willingness to pay for an ad is much [TS]

  higher than it would be for pure [TS]

  affiliate model so didn't the net of it [TS]

  is is that in an assistant world [TS]

  Google's general business model doesn't [TS]

  work there might be winning ways they [TS]

  could make money but one that's not very [TS]

  many and to the amount they can charge [TS]

  for them is just not that much right [TS]

  imagine if you have a real personal [TS]

  assistant if you hired a person and you [TS]

  said you're a person you said your you [TS]

  said hey Sam get me a reservation at the [TS]

  house of prime rib wednesday at ten and [TS]

  then Sam said to you why don't I booked [TS]

  you a morton's instead and by the way I [TS]

  can pay my mortgage busy accounts [TS]

  suggest that you eat right you'd say [TS]

  you'd fire of you be like are you [TS]

  kidding me what are you doing coke do [TS]

  what I told you to do right exactly just [TS]

  as a dark [TS]

  no it doesn't google so this is a big [TS]

  problem for google and it's already a [TS]

  problem on mobile and you see like in [TS]

  mobile their stuff they've stuffed the [TS]

  page with now three ads and they did is [TS]

  funny is the last a year ago [TS]

  cool ghouls quarterly results like oh we [TS]

  have this huge explosion mobile revenue [TS]

  things are great did it up and what [TS]

  happened was they put a third having the [TS]

  page so that when you perform many life [TS]

  for high monetizing results [TS]

  you only saw ads on the first screen you [TS]

  to scroll down to get the results they [TS]

  basically a patient could model if you [TS]

  want to be sort of you mean about it and [TS]

  now so it's funny because the last [TS]

  google earnings call the CFO was trying [TS]

  like talk down the next quarter like [TS]

  what we're going to see it's a year [TS]

  since we made changes to the mobile [TS]

  experiences like oh what's gonna happen [TS]

  once you don't have the nice [TS]

  year-over-year comparison of like three [TS]

  ads vs. to any of the jump point is that [TS]

  their business model it doesn't [TS]

  translate as well as their technology [TS]

  does and so the whatsoever with the [TS]

  pixel and why I'm so fascinated by the [TS]

  fact that the assistant is only on the [TS]

  pixel is what is a way to make money [TS]

  well [TS]

  oh how does Apple make money Apple makes [TS]

  money because we want to use iOS we [TS]

  think iOS is is this . operating system [TS]

  well how do you get iOS there's only one [TS]

  way to get it has to buy a physical [TS]

  phone from Apple you can install it on [TS]

  the phone it's like that's the mac model [TS]

  brought to the phone right Apple has a [TS]

  monopoly on iOS for all intensive [TS]

  purposes it kind of sounds like and [TS]

  again we'll see how it turns on the long [TS]

  run and but it makes conceptual and [TS]

  strategic sense that Google's doing that [TS]

  with google assistant [TS]

  if we move to a world where assistance [TS]

  matter and if the google assistant is [TS]

  far and away the best assistant which i [TS]

  think is is it's reasonable there's a [TS]

  scenario where you could see that being [TS]

  the case just given the sort of company [TS]

  that google is what they're good at [TS]

  if you want google assistant how are you [TS]

  gonna get it you you're gonna buy a [TS]

  google phone that costs $MONEY and fifty [TS]

  dollars and over time if they get scale [TS]

  has a big profit margin or constant [TS]

  daily cost some amount of money where [TS]

  the amount of profit that they can turn [TS]

  on the phone is worth it for the [TS]

  expected lifetime that you'll be using [TS]

  the phone that they can just give you [TS]

  you know that they're there best [TS]

  assistant software quote-unquote for [TS]

  free [TS]

  totally and I i bet if assistant does [TS]

  end up on other phones [TS]

  it's probably did google very well may [TS]

  be charging for it right and and it it's [TS]

  so fascinating because you don't you [TS]

  rarely see companies like completely [TS]

  changing their business model but if [TS]

  it's because it's theoreti