Upgrade

00:00:09 ◼   ► From Relay, this is Upgrade Episode 61.

00:00:13 ◼   ► Today's show is brought to you by Fitbod and Notion.

00:00:17 ◼   ► My name is Mike Hurley and I'm joined by Jason Snow.

00:00:20 ◼   ► Hi, Jason.

00:00:21 ◼   ► Hi, Mike.

00:00:21 ◼   ► Uh interesting calendar things happening.

00:00:23 ◼   ► Our last episode we recorded on a Saturday, and now we're

00:00:27 ◼   ► gonna be a Tuesday.

00:00:28 ◼   ► Yeah.

00:00:29 ◼   ► It was a long time.

00:00:30 ◼   ► We were together a long time ago.

00:00:32 ◼   ► Now we're back in our our places, and it's a Tuesday.

00:00:35 ◼   ► Yeah.

00:00:36 ◼   ► Because um we might as well get this out of the way at the

00:00:39 ◼   ► beginning.

00:00:40 ◼   ► I won the draft.

00:00:43 ◼   ► Yes, okay.

00:00:45 ◼   ► So obviously we're recording a day late because Apple had an event-ish experience thing.

00:00:51 ◼   ► We didn't know it we didn't know it was gonna happen when we recorded,

00:00:55 ◼   ► so we couldn't draft, so therefore you automatically win the draft that we And

00:01:00 ◼   ► there's literally no way for us to

00:01:04 ◼   ► we could not have prepared for a draft the day after the podcast a

00:01:07 ◼   ► thon and recorded live in Memphis anyway.

00:01:09 ◼   ► We weren't me and you had an inkling at that point, but nothing was

00:01:14 ◼   ► it wasn't as set feeling as some of the other stuff that we've done

00:01:18 ◼   ► these drafts for before.

00:01:19 ◼   ► Yeah.

00:01:20 ◼   ► Um and yeah, we there was no way we didn't have and then missing

00:01:24 ◼   ► episode where we did a draft that I won and we're not gonna score

00:01:27 ◼   ► anything 'cause

00:01:29 ◼   ► I'm just new, I guess, and whatever.

00:01:30 ◼   ► By default.

00:01:32 ◼   ► No, I just continue with my old title and there is no new draft.

00:01:35 ◼   ► So so yes, new Apple product announcements, but no drafts.

00:01:37 ◼   ► But we still were able to anticipate it.

00:01:39 ◼   ► I mean I set my alarm, got up at, you know, before six in

00:01:43 ◼   ► the morning here so that I could sit down and write stories about new

00:01:46 ◼   ► Apple product announcements and then talk to you.

00:01:47 ◼   ► Yeah.

00:01:48 ◼   ► So we've done a bunch of reading and yeah, obviously we we decided to

00:01:51 ◼   ► record today's episode on Tuesday, not Monday, because it would have been pretty silly

00:01:55 ◼   ► to record yesterday.

00:01:56 ◼   ► No point.

00:01:56 ◼   ► Knowing that this is happening today.

00:01:58 ◼   ► You just d delete that episode out of your podcast player, right?

00:02:01 ◼   ► 'Cause it's already out of date.

00:02:02 ◼   ► And I feel pretty good actually.

00:02:03 ◼   ► I feel like this is one of the times where the least amount of

00:02:06 ◼   ► people have reached out to ask what we're doing, even though we never said

00:02:09 ◼   ► we were gonna do it because everybody just understands what's happening here.

00:02:12 ◼   ► Oh yeah, there's a thing tomorrow.

00:02:13 ◼   ► They're probably waiting for that.

00:02:14 ◼   ► The upgradians get it.

00:02:15 ◼   ► But I have a Snell talk question for you and it comes from Jared

00:02:18 ◼   ► and Jared wants to know, Jason, have you ever had to buy a new

00:02:22 ◼   ► bag or luggage to accommodate some embargoed Apple products?

00:02:25 ◼   ► We're just really on a tear here where I just answer no.

00:02:28 ◼   ► Um so no It's fun though, right?

00:02:30 ◼   ► What do you mean on a tear?

00:02:31 ◼   ► What is this?

00:02:32 ◼   ► I've been doing a lot of no answers the last few weeks where I

00:02:35 ◼   ► just say no on the phone.

00:02:36 ◼   ► I've opposed to you.

00:02:38 ◼   ► There is a thing called the upgrade feedback form.

00:02:40 ◼   ► There are snow talk questions in the form.

00:02:42 ◼   ► You can feel free to pick whatever questions you would like to take.

00:02:45 ◼   ► No.

00:02:45 ◼   ► I mean, uh no, I don't wanna I don't wanna you do it.

00:02:48 ◼   ► But I'm just gonna say my answer is no.

00:02:50 ◼   ► Okay.

00:02:50 ◼   ► There's just no I just don't have a there's no a new bag or

00:02:52 ◼   ► luggage.

00:02:53 ◼   ► Well first off, I mean the idea here would be you'd receive an embargoed

00:02:56 ◼   ► product while traveling or you'd have an embargoed product.

00:02:59 ◼   ► It happens for a lot of people.

00:03:01 ◼   ► It doesn't happen for you, but it happens for a lot of people, right?

00:03:03 ◼   ► Where they're like, oh, here's your thing, but you're in cupatino or whatever.

00:03:07 ◼   ► And then people have to go home.

00:03:09 ◼   ► Here's the here's here's the truth.

00:03:12 ◼   ► It is almost never the case that we receive a product before it's announced.

00:03:20 ◼   ► And once it's announced, it's not that big a deal.

00:03:24 ◼   ► Um, like you're not supposed to if you're under an embargo, I I guess

00:03:29 ◼   ► this is what I would say is like you get the new iPhone.

00:03:32 ◼   ► Yeah.

00:03:32 ◼   ► And you have a reviews embargo.

00:03:35 ◼   ► Well, the new iPhone is announced.

00:03:37 ◼   ► Every knows what it looks like.

00:03:39 ◼   ► If you Like if you take it out and take pictures with it or

00:03:43 ◼   ► are using it and people are like, oh, is that the new iPhone?

00:03:45 ◼   ► I mean that's something that's very obvious, like the iPhone duo duo, even that

00:03:49 ◼   ► I would say

00:03:52 ◼   ► you all you'd need to do is, you know, and you're not supposed to

00:03:55 ◼   ► post it on social media and stuff.

00:03:56 ◼   ► But like it's announced already.

00:03:58 ◼   ► So it's not that big a deal.

00:04:00 ◼   ► Um, you're not supposed to use it for content because you're waiting for it

00:04:04 ◼   ► to for your review embargo to drop, but that's not a thing you can

00:04:07 ◼   ► seal even then, really.

00:04:10 ◼   ► So it would only be the case that you'd need to do something like

00:04:13 ◼   ► this if you received product that had not yet been announced in advance.

00:04:16 ◼   ► And that doesn't happen, basically.

00:04:18 ◼   ► So if you had an iPhone duo before before it was released, y would

00:04:23 ◼   ► you feel comfortable using it in public or would you choose not to?

00:04:27 ◼   ► Like what would you do?

00:04:28 ◼   ► If I had an iPhone duo before release, like right now, which I don't,

00:04:33 ◼   ► there's your canary in the coal mine.

00:04:35 ◼   ► I do I do not have an iPhone Duo.

00:04:38 ◼   ► But if I did, would I be comfortable just y walking around with it?

00:04:43 ◼   ► Yes.

00:04:44 ◼   ► Okay.

00:04:45 ◼   ► Would would I show it on upgrade on the video version or post it

00:04:52 ◼   ► to my socials, no, because that's not allowed.

00:04:55 ◼   ► But That's a shame.

00:04:56 ◼   ► I I'm not I mean, and and I wouldn't go around like giving people

00:05:00 ◼   ► demos of it probably, but like it's just not that big a probably.

00:05:04 ◼   ► I mean, unless somebody asked real nice.

00:05:06 ◼   ► But a honestly, and if they did, I I would show it to them

00:05:08 ◼   ► because again, the embargo is really about pr uh disseminating lots of content um

00:05:15 ◼   ► about it widely.

00:05:16 ◼   ► For a product that everybody already knows is coming out and they know what

00:05:19 ◼   ► it is and they've seen the videos.

00:05:20 ◼   ► So it's just not it's not a scenario that comes up because almost nobody

00:05:25 ◼   ► ever, ever gets an apple product in hand before.

00:05:29 ◼   ► Sometimes we'll get information about an apple product before we're gonna have to be

00:05:31 ◼   ► able before it's announced.

00:05:33 ◼   ► But that's not the same as having it.

00:05:35 ◼   ► And the the way it generally works is you might get pre-briefed very rarely.

00:05:40 ◼   ► Then there's an announcement.

00:05:41 ◼   ► Then maybe you get a review unit.

00:05:43 ◼   ► But everybody knows that product exists then.

00:05:45 ◼   ► So The the the answer is is is no.

00:05:48 ◼   ► I've never had to buy a suitcase in order to stuff iPods or iPads

00:05:53 ◼   ► or iPhones or Macs in it.

00:05:56 ◼   ► Uh the closest that I've come is sometimes you go to these events and

00:06:00 ◼   ► they give you the review unit and and then you got to take a

00:06:03 ◼   ► flight home and you're like, where am I going to put this thing?

00:06:06 ◼   ► Um, because you know, I I sometimes tend to pack pretty light and then

00:06:11 ◼   ► God, now I got a big MacBook box.

00:06:14 ◼   ► What do I do with that?

00:06:15 ◼   ► See, look, we have actually gotten to the answer for Jared's question.

00:06:18 ◼   ► Oh yeah.

00:06:19 ◼   ► No, no, no.

00:06:19 ◼   ► This was Jared's question.

00:06:27 ◼   ► If you would like to send in a snow talk question of your own,

00:06:29 ◼   ► please go to upgradefeedback.com.

00:06:32 ◼   ► Maybe op ask an open question.

00:06:34 ◼   ► Uh send in your Snow Talk question and we can answer it on a

00:06:38 ◼   ► future episode of the show.

00:06:39 ◼   ► We have some follow-up.

00:06:41 ◼   ► Matthew wrote in and said, I've recently binged the entire first drop of design

00:06:46 ◼   ► in California, and then following Jason's suggestion, read or listened to Steve Jobs in

00:06:51 ◼   ► Exile.

00:06:51 ◼   ► With these two fresh in my head, hearing you both talk about Apple failing

00:06:55 ◼   ► to rapidly expand their product line.

00:06:57 ◼   ► I wonder if some of that hesitation comes from the history of Apple's low

00:07:00 ◼   ► point of a blow to product line that Steve took a chainsaw with upon

00:07:05 ◼   ► his return.

00:07:05 ◼   ► Do you think that there is some kind of you know, we talk about

00:07:08 ◼   ► Apple's kind of like historic cultural DNA, right?

00:07:12 ◼   ► And like this being some of the reason why maybe they can hold on

00:07:15 ◼   ► to money maybe more than they should sometimes.

00:07:18 ◼   ► Do you think that there has been a kind of hesitancy to a bloat

00:07:23 ◼   ► to plot product line?

00:07:25 ◼   ► I'm reluctant

00:07:27 ◼   ► when we're

00:07:29 ◼   ► thirty years out from that, to say that that is something that people are

00:07:34 ◼   ► really thinking about.

00:07:35 ◼   ► I would say Apple is a culture that was built by Steve Jobs upon

00:07:42 ◼   ► his return.

00:07:44 ◼   ► And you get all of that.

00:07:46 ◼   ► You get all that culture.

00:07:47 ◼   ► For good and for bad.

00:07:49 ◼   ► And so I don't think everybody's like, Oh, remember how many products Steve was

00:07:54 ◼   ► confronted with when he returned to Apple?

00:07:57 ◼   ► I don't think I don't think people do that.

00:07:58 ◼   ► And and maybe the issue is those products were were were bad.

00:08:02 ◼   ► One day we'll find out on design in California Also, the you know, honestly,

00:08:06 ◼   ► people talk about the four-product grid that he did.

00:08:08 ◼   ► Yeah.

00:08:08 ◼   ► It's like, you know, yeah, and then he came up with a G four

00:08:11 ◼   ► cube and an X Serve, and they did the iPod, and they like it

00:08:15 ◼   ► was four-product grid for a very small amount of time, and that was really

00:08:19 ◼   ► just for Mac and that was really him saying we're going back to basics.

00:08:22 ◼   ► That was I I I run into people who think four product that every

00:08:26 ◼   ► pr company that's successful should have four products in in a square.

00:08:30 ◼   ► And it's just not true.

00:08:31 ◼   ► It's just not true.

00:08:32 ◼   ► It wasn't true then.

00:08:33 ◼   ► It was a it was it's like saying the um if you see a

00:08:36 ◼   ► stylist, they blew it and saying, See, Apple Pencil shows that Steve Jobs is

00:08:40 ◼   ► rolling over in his grave.

00:08:41 ◼   ► And it's that's not what he meant.

00:08:43 ◼   ► I was just this morning talking to a deaner about the zombie arms thing

00:08:47 ◼   ► when

00:08:48 ◼   ► the touchscreen laptops.

00:08:49 ◼   ► It's all that stuff.

00:08:50 ◼   ► It's like it's only no one wants to watch video on an iPod.

00:08:53 ◼   ► All of this stuff is just a thing that is said for the time

00:08:56 ◼   ► that it's said.

00:08:57 ◼   ► And some of it is contextual right?

00:08:58 ◼   ► The whole point with a stylus is if you had to use a stylus

00:09:01 ◼   ► because there was no touch screen, it was it, you know, you had to

00:09:04 ◼   ► push with a stylus in order to get it to work.

00:09:06 ◼   ► Then they blew it because you shouldn't need that.

00:09:08 ◼   ► You should be able to use your finger.

00:09:10 ◼   ► Adding a stylus as an option for drawing is not the same context.

00:09:14 ◼   ► So the four-product grid, also in a context, very silly.

00:09:18 ◼   ► That said, do I think that there maybe is some

00:09:22 ◼   ► Apple cultural thing about restraining the number of products they do.

00:09:29 ◼   ► M I mean, I think the bar is high to release a product at

00:09:32 ◼   ► Apple.

00:09:32 ◼   ► I do think that that's true.

00:09:34 ◼   ► So I do think that that comes from this.

00:09:36 ◼   ► But that's not quite the same.

00:09:37 ◼   ► Like they just need to decide as we're gonna talk about today that there

00:09:40 ◼   ► are some products that they that they want to do and that they can

00:09:43 ◼   ► do them.

00:09:43 ◼   ► I'll also point out today's Apple makes way more products than Apple made when

00:09:46 ◼   ► Steve Jobs came back to Apple because they make a zillion iPhone models and

00:09:51 ◼   ► iPad models and Mac models and Apple Watch models and even just the iPhone

00:09:58 ◼   ► wouldn't fit into a four product grid today.

00:10:01 ◼   ► It's true.

00:10:01 ◼   ► There's more than four.

00:10:02 ◼   ► There's more than four.

00:10:04 ◼   ► So so you just gotta think beyond that.

00:10:05 ◼   ► But I do I to to Matthew's point, I I'm sure that within Apple

00:10:10 ◼   ► there is at least something that is about crossing a threshold of do we

00:10:15 ◼   ► think we should be doing this product?

00:10:16 ◼   ► And I think sometimes it bites them.

00:10:17 ◼   ► I think that you could argue that maybe that was what was going on

00:10:20 ◼   ► when they stopped making displays and when they kill the airport.

00:10:23 ◼   ► Yeah.

00:10:25 ◼   ► Last week we spoke about like if Apple were lucky to pick Burgundy and

00:10:30 ◼   ► Light Blue.

00:10:31 ◼   ► Um or if there'd been some kind of trying to guess trends.

00:10:35 ◼   ► Yeah no and I was thinking while we were talking about that, I was

00:10:37 ◼   ► thinking to myself, if only we knew somebody at Pottery Barn who could answer

00:10:40 ◼   ► this question.

00:10:41 ◼   ► Steven wrote in and said I used to work at Pottery Barn in the

00:10:43 ◼   ► product development department.

00:10:45 ◼   ► Every year a company that Pottery Bomb paid about seventy five thousand dollars would

00:10:50 ◼   ► come and do a presentation about the next year's trends, including colours.

00:10:54 ◼   ► They called it forecasting.

00:10:55 ◼   ► But what we realize is if every Fortune five hundred company or whatever paid

00:10:59 ◼   ► the same firm believing that they gave them insight.

00:11:02 ◼   ► Was that forecasting?

00:11:03 ◼   ► Were you just following what the trend company said, which then created a trend?

00:11:07 ◼   ► Is it chicken and egg?

00:11:08 ◼   ► We can't be sure.

00:11:09 ◼   ► And then Edward wrote in and said, there was a fantastic podcast from ninety-nine

00:11:13 ◼   ► percent invisible from about ten years ago that stuck with me.

00:11:16 ◼   ► They talk about the role of WGSN, a trend forecasting company for the fashion

00:11:20 ◼   ► industry.

00:11:21 ◼   ► They provide insights and inspiration to designers, retailers, and marketers through its reports, images,

00:11:26 ◼   ► and design templates.

00:11:28 ◼   ► Yeah, uh this is um this is great because there's the look, there is

00:11:34 ◼   ► identifying trends and there is solidifying trends.

00:11:38 ◼   ► And I think the answer is i it it's not quite that it's egg.

00:11:41 ◼   ► I think what happens is that there are people intensely watching.

00:11:47 ◼   ► It's like a funnel, right?

00:11:49 ◼   ► Like there are there are things that are happening and people notice them.

00:11:53 ◼   ► And then they're like, oh, that might be a trend.

00:11:55 ◼   ► And I think that's how fashion works in general is you kind of notice

00:11:59 ◼   ► the a thing happening.

00:12:00 ◼   ► And then there are people whose job it is to like say, hey, did

00:12:03 ◼   ► you notice?

00:12:03 ◼   ► And there's other people whose job it is to say, uh, let's let's quantify

00:12:07 ◼   ► what's going on.

00:12:08 ◼   ► And there are people who pay a lot of money to even Pottery Barn

00:12:12 ◼   ► will pay a lot of money to get a leg up on what people

00:12:15 ◼   ► are are doing.

00:12:16 ◼   ► And it may be fake.

00:12:18 ◼   ► It may be real.

00:12:20 ◼   ► But I think uh it's a little like iPhone cases.

00:12:22 ◼   ► It's like if you can get a jump on it, if you know the

00:12:25 ◼   ► shape of the iPhone, if you know sort of where the trends are going,

00:12:29 ◼   ► um,

00:12:30 ◼   ► then then

00:12:32 ◼   ► you can be there But it does make it potentially a little artificial, right?

00:12:38 ◼   ► Because you may be surfacing things that happen to surface because of reasons that

00:12:42 ◼   ► are not necessarily right.

00:12:44 ◼   ► So there there's your that's your mystery, your chicken and egg kind of thing.

00:12:47 ◼   ► I wanna mention here one of my favorite books ever is called Pattern Recognition.

00:12:52 ◼   ► It's by William Gibson.

00:12:54 ◼   ► Okay.

00:12:54 ◼   ► It's a novel.

00:12:55 ◼   ► Main character of pattern recognition is a cool finder.

00:12:59 ◼   ► Her job is to determine what is emerging as cool from culture.

00:13:07 ◼   ► Oh, you've told me about this book before.

00:13:09 ◼   ► Yeah.

00:13:10 ◼   ► She's and she's allergic to brands, which is the other funny thing about it.

00:13:12 ◼   ► She's allergic to brands.

00:13:13 ◼   ► She sees she sees the Michelin man, Babendum, the Michelin man, and has a

00:13:17 ◼   ► panic has panic attacks.

00:13:19 ◼   ► She's allergic to the Michelin man.

00:13:21 ◼   ► Uh it's a great book.

00:13:22 ◼   ► I love it.

00:13:23 ◼   ► It is William Gibson, famous for Neuromancer, soon to be an Apple TV series.

00:13:26 ◼   ► Cannot wait for that.

00:13:27 ◼   ► I think pattern recognition is his best book if you haven't read it.

00:13:30 ◼   ► I highly recommend it, especially because it is about Gibson in general.

00:13:33 ◼   ► And that book in particular is about like observing culture and observing brands.

00:13:37 ◼   ► And he talks about sort of the business of it a little bit too.

00:13:40 ◼   ► Uh fun book, but that's kind of what's going on here, I think, is

00:13:43 ◼   ► is is it is it real or is it synthetic?

00:13:46 ◼   ► And the answer is again, there's probably a funnel of trying to notice trends

00:13:50 ◼   ► in advance, but it gets magnified and maybe distorted and maybe it's real and

00:13:54 ◼   ► maybe it's not.

00:13:56 ◼   ► But I'm sure, you know, 'cause it's not as simple as there's a conveyor

00:13:59 ◼   ► belt and a and a you know, a a a burgundy egg comes out

00:14:04 ◼   ► of the conveyor belt and everybody goes, Oh, it's broken team!

00:14:06 ◼   ► Or we I I got the I got the smoke from the from the

00:14:09 ◼   ► the chimney from the for the Pope wrong last time.

00:14:13 ◼   ► The white smoke means there's pope.

00:14:15 ◼   ► Black smoke means there's not a pope.

00:14:18 ◼   ► We had a couple of people write in, but I felt like it wasn't

00:14:21 ◼   ► necessarily worthy of follow up, but I'm happy you brought it up.

00:14:24 ◼   ► I'm just saying somewhere in like maybe Milan, some other part of uh the

00:14:27 ◼   ► Italian peninsula there is a there's a fashion chimney and the like the burgundy

00:14:32 ◼   ► smoke comes out and everybody goes, Oh, what does it mean?

00:14:35 ◼   ► And then they're off with that.

00:14:36 ◼   ► Yeah.

00:14:37 ◼   ► You you did say like, you know, is it real or is it manufactured?

00:14:41 ◼   ► And I think the answer to that question is just yes.

00:14:43 ◼   ► Yeah.

00:14:44 ◼   ► It's both.

00:14:45 ◼   ► It's a whole process that goes from emergent to manufactured, from real to f

00:14:53 ◼   ► I'm not fake, but like from real to artificial.

00:14:56 ◼   ► Yeah.

00:14:57 ◼   ► At lightning pace probably too.

00:14:59 ◼   ► Yeah, but it is so fast today how these things move.

00:15:03 ◼   ► Yeah, imagine.

00:15:04 ◼   ► You're just on an Instagram feed somewhere.

00:15:12 ◼   ► Instagram and or has built an AI algorithm to log everything that appears on

00:15:18 ◼   ► influencers' Instagrams and co correlate it or something.

00:15:25 ◼   ► Tim Cook has been hanging out with the king again, so they visited the

00:15:28 ◼   ► Apple.

00:15:29 ◼   ► Music Hall together and announced a partnership with the King's Trust to launch a

00:15:32 ◼   ► new education program to help young people build careers in creative industries.

00:15:37 ◼   ► So they're gonna be giving people access to what they're calling Apple experts, these

00:15:41 ◼   ► people that work at Apple in their creative kind of endeavors, um, guide them

00:15:45 ◼   ► through workshops and stuff like that.

00:15:47 ◼   ► Um and then while speaking to the media during the event, Tim Cook told

00:15:50 ◼   ► the independent how he's feeling about his new role and working alongside John Turners.

00:15:55 ◼   ► He says, John and I have an incredible level of trust in each other.

00:15:58 ◼   ► The relationship must be based on trust and the communication must be frequent and

00:16:01 ◼   ► significant.

00:16:02 ◼   ► But other than that, what I'm focused on right now is worldwide policy and

00:16:06 ◼   ► the interface of governments around the world matters because there are lots of things

00:16:10 ◼   ► where we're trying to advocate sorry, trying to advance or advocate for change.

00:16:15 ◼   ► There's significant amount of work in that, and I'm doing that and helping John

00:16:18 ◼   ► in any way he sees fit.

00:16:20 ◼   ► I'm not meddling, I'm I'm not a meddler.

00:16:22 ◼   ► Not a meddler.

00:16:23 ◼   ► Not a meddler, everyone.

00:16:24 ◼   ► I oh and by the way, this guy over here, he's king of England.

00:16:28 ◼   ► Yeah.

00:16:28 ◼   ► But they ain't meddling, all right?

00:16:30 ◼   ► Not meddling.

00:16:31 ◼   ► No meddling.

00:16:31 ◼   ► Okay.

00:16:32 ◼   ► I'm just doing advancing and advocating over here with the king of England.

00:16:35 ◼   ► They have a there's literally uh, you know, a picture of Tim Cook and

00:16:38 ◼   ► the King of England standing next to each other.

00:16:40 ◼   ► I just that's a it's wacky.

00:16:41 ◼   ► That's what I think that's so weird.

00:16:44 ◼   ► They get on.

00:16:45 ◼   ► I don't know why.

00:16:46 ◼   ► I just have a feeling that the two of them would just get on

00:16:50 ◼   ► well.

00:16:51 ◼   ► Well, it's that southern charm that Tim brings to the table.

00:16:54 ◼   ► And the English charm from the like you know, like I feel like the

00:16:57 ◼   ► two of them together.

00:16:58 ◼   ► The classic famous English royal charm.

00:17:02 ◼   ► Yes, absolutely.

00:17:03 ◼   ► Are you kidding me?

00:17:04 ◼   ► Super Super charming.

00:17:06 ◼   ► Come on.

00:17:07 ◼   ► Prince Charming he was for many, many, many years.

00:17:09 ◼   ► Indeed, right?

00:17:10 ◼   ► Now he is King Charming.

00:17:13 ◼   ► King Charming the Third.

00:17:14 ◼   ► Speaking of John Turnus, his first earning call is set for November second.

00:17:19 ◼   ► I'm sure you've got your calendar already locked in.

00:17:21 ◼   ► Oh well I don't.

00:17:23 ◼   ► You know, genuinely, when I see this news story, I'm like, I'm bringing it

00:17:27 ◼   ► to the show, just in case.

00:17:30 ◼   ► This is Jason's first time hearing about it.

00:17:32 ◼   ► It's not November you but you got it wrong.

00:17:34 ◼   ► It's not November second.

00:17:35 ◼   ► It's November twenty ninth.

00:17:37 ◼   ► No, you linked to the nine to five Mac article and they got it

00:17:40 ◼   ► wrong in their lead.

00:17:40 ◼   ► They say Oh they say November second, but it's November twenty ninth.

00:17:44 ◼   ► It's November nine

00:17:46 ◼   ► markers.

00:17:47 ◼   ► Look, look, they're not gonna do it.

00:17:49 ◼   ► Oh no, except this says it's the oh man, this is a mess.

00:17:53 ◼   ► Come on.

00:17:54 ◼   ► Monday, November 2nd at 2 p.m.

00:17:56 ◼   ► Pacific.

00:17:56 ◼   ► So it is November second.

00:17:58 ◼   ► Oh, okay.

00:17:59 ◼   ► I don't know what the twenty nine is for because that's really weird because

00:18:03 ◼   ► that's like a Sunday.

00:18:04 ◼   ► So November second, that's it.

00:18:05 ◼   ► I I they don't usually do it on a Monday, but they're doing it

00:18:07 ◼   ► on a Monday.

00:18:08 ◼   ► I don't what's going on there.

00:18:09 ◼   ► So it's November second.

00:18:10 ◼   ► The November twenty ninth is in the arts school.

00:18:12 ◼   ► Does that mean oh, what does that mean for for upgrade though?

00:18:16 ◼   ► Hmm, we're gonna have to think about that one.

00:18:19 ◼   ► The question is, no one knows.

00:18:21 ◼   ► That's what it means.

00:18:21 ◼   ► Nobody knows.

00:18:22 ◼   ► What does it mean for upgrade?

00:18:24 ◼   ► What will we do?

00:18:25 ◼   ► What will we do?

00:18:26 ◼   ► That's the yeah okay.

00:18:28 ◼   ► Well we'll figure it out.

00:18:29 ◼   ► Yeah we'll figure it out.

00:18:31 ◼   ► Do we do we wait a week for Apple results?

00:18:34 ◼   ► Probably.

00:18:35 ◼   ► I I don't feel like it's worth delaying.

00:18:37 ◼   ► Gotta hold the podcast for two days.

00:18:39 ◼   ► No, 'cause it's

00:18:41 ◼   ► anyway.

00:18:42 ◼   ► Stay tuned.

00:18:42 ◼   ► Uh lots of six colors charts that are built in JavaScript now.

00:18:47 ◼   ► Yes on that day.

00:18:48 ◼   ► Yeah.

00:18:50 ◼   ► This episode is brought to you by Fitbod.

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00:21:07 ◼   ► So today, uh at an event in New York and on the website, Apple

00:21:12 ◼   ► unveiled a product that is called the Apple Home View.

00:21:16 ◼   ► This is what we have been calling the home hub or the home pad.

00:21:21 ◼   ► It is called the Apple Home View.

00:21:24 ◼   ► It is a seven inch kind of square.

00:21:28 ◼   ► It looks square, but I'm not ins sure if it's exactly square.

00:21:31 ◼   ► Um liquid retina display.

00:21:33 ◼   ► Sitting on an aluminium body, which is available in four colors.

00:21:37 ◼   ► Silver, starlight, rose, pink, and space gray.

00:21:40 ◼   ► The I will say the main version of this device.

00:21:43 ◼   ► There are two versions of it.

00:21:44 ◼   ► The main version um has a stainless steel hinge that attaches to the aluminium

00:21:49 ◼   ► body that you can use to adjust the angle.

00:21:52 ◼   ► It is lightly reminiscent of the G four.

00:21:56 ◼   ► Yeah, the iMac G4.

00:21:57 ◼   ► Yeah.

00:21:58 ◼   ► The rumor from Mark Erman is that remember, this is I'm gonna say the

00:22:01 ◼   ► words now, Mike.

00:22:02 ◼   ► I'm gonna say the phrase.

00:22:03 ◼   ► Do it.

00:22:03 ◼   ► Tabletop robot.

00:22:04 ◼   ► Do it.

00:22:04 ◼   ► Tabletop robot.

00:22:06 ◼   ► It's not a robot, but uh the rumor is that the home the sorry

00:22:09 ◼   ► the home view two Mm-hmm.

00:22:11 ◼   ► Will come out next year.

00:22:12 ◼   ► I know this hasn't even shipped yet and I'm talking about the next one.

00:22:14 ◼   ► But they they've been backed up for a while.

00:22:16 ◼   ► This product was supposed to come out last.

00:22:18 ◼   ► It was supposed to come out in early 2025.

00:22:21 ◼   ► Um, but it's waited till now and then a year later, you know, presumably

00:22:25 ◼   ► it's gonna get replaced with one that they the tabletop robot version has will

00:22:29 ◼   ► probably be even more like the G4, because it will probably have an arm

00:22:32 ◼   ► and then will be able to move itself to adjust, which is wild.

00:22:36 ◼   ► But this one has got a hinge and it's a little pod.

00:22:39 ◼   ► Like it's nice.

00:22:40 ◼   ► It's I will say adorable.

00:22:42 ◼   ► This is an adorable looking piece of technology.

00:22:44 ◼   ► Because it's it's little.

00:22:46 ◼   ► It's a little guy, which I appreciate.

00:22:47 ◼   ► A little guy.

00:22:48 ◼   ► It's a little guy.

00:22:48 ◼   ► It's a little guy sitting there on your counter or whatever.

00:22:50 ◼   ► I and as somebody who's had I have been staring at the screens from

00:22:54 ◼   ► Amazon and Google that I've had in my kitchen for like, I don't know,

00:22:57 ◼   ► it must be almost ten years now, thinking, Come on, Apple.

00:23:00 ◼   ► Yeah, give me something.

00:23:01 ◼   ► Give me something.

00:23:01 ◼   ► And they like suffice it to say, I bought one immediately in space gray,

00:23:08 ◼   ► which is gonna be great to see because the space gray will be almost

00:23:11 ◼   ► exactly the same color as the silver.

00:23:13 ◼   ► But you know, whatever.

00:23:14 ◼   ► So Jason, I also bought one and I was sending pictures to my wife.

00:23:18 ◼   ► I'm like which which shall we get?

00:23:20 ◼   ► And at first she's like, Get the white one.

00:23:22 ◼   ► I'm like there isn't a white one.

00:23:23 ◼   ► There's silver one.

00:23:24 ◼   ► Because the color selector is like, it just it's impossible to understand.

00:23:28 ◼   ► And I she was like, Maybe the space gray.

00:23:31 ◼   ► And And I was like, Yeah, but what about the pink though?

00:23:33 ◼   ► And she's like

00:23:35 ◼   ► or maybe so we ordered a pink one.

00:23:36 ◼   ► You've seen my house.

00:23:37 ◼   ► There's lots of pink in my house.

00:23:39 ◼   ► You got you got the pink in there.

00:23:40 ◼   ► Yeah, my my kitchen is is kind of green.

00:23:42 ◼   ► Yeah.

00:23:43 ◼   ► So I didn't have an option here, so I won't space gray.

00:23:46 ◼   ► Yeah.

00:23:46 ◼   ► Uh apparently this screen can get really dim to zero point three nits.

00:23:51 ◼   ► Apple says this is quote perfect for the nightstand, which made me chuckle 'cause

00:23:55 ◼   ► like how many do you want me to have?

00:23:57 ◼   ► Just like every room.

00:23:58 ◼   ► It goes anywhere.

00:23:59 ◼   ► If you've got a room, put it in all of them.

00:24:01 ◼   ► I I think I think that may be more important for the other use

00:24:04 ◼   ► of this too, which is that you can also buy it with a wall

00:24:07 ◼   ► mount.

00:24:08 ◼   ► Yes.

00:24:08 ◼   ► Um and put it and put it on a wall.

00:24:11 ◼   ► Um and for that, depending on where you are, you might not want it,

00:24:15 ◼   ► you know, it see it being dim when it's n nighttime is a good

00:24:20 ◼   ► thing, right?

00:24:20 ◼   ► Like when when there's everybody's asleep or whatever.

00:24:23 ◼   ► Um and we'll have to see how that goes.

00:24:25 ◼   ► The mounting stories for these are gonna be fascinating.

00:24:28 ◼   ► The the war mounted one looks fascinating to me.

00:24:31 ◼   ► It just looks like an Apple Watch stuck to a wall.

00:24:33 ◼   ► Stuck to a wall, big apple watch on your wall.

00:24:35 ◼   ► It still has speakers in it apparently too.

00:24:37 ◼   ► Um so I mean I'm sure we're gonna talk about this as we go,

00:24:40 ◼   ► but you can see all the different aspects of Apple's technology that they've kind

00:24:43 ◼   ► of like pushed together here too, because it the faces look like Apple Watch,

00:24:46 ◼   ► but I would say they also look a lot like standby.

00:24:48 ◼   ► But the standby faces on the iPhone also look a lot like Apple Watch.

00:24:52 ◼   ► Yeah so like they're all kind of feeding each other here.

00:24:55 ◼   ► But that's the idea is that is that there are these different uh faces

00:24:59 ◼   ► or views that you can have on that when it's asleep, basically.

00:25:04 ◼   ► Uh the war mounted version can be attached using uh a set of three

00:25:09 ◼   ► per well you choose some three purpose built mounts from Schneider home with options

00:25:14 ◼   ► for self installation or professional installation.

00:25:17 ◼   ► And this version has power over Ethernet support, which is kinda wild.

00:25:22 ◼   ► It's great, but like I can tell you, that that is a that is

00:25:27 ◼   ► a talk about professional installation.

00:25:29 ◼   ► I think that's a a uh home installer we're gonna put, you know, we're

00:25:33 ◼   ► gonna home and we're gonna put in a bunch of smart tech and we're

00:25:36 ◼   ► gonna put in a control screen.

00:25:38 ◼   ► And I'll and sometimes what happens there is they're running stuff via PoE.

00:25:42 ◼   ► Yeah.

00:25:43 ◼   ► And like if you've got a mount and you've got, you know, you're running

00:25:47 ◼   ► somewhere on a wall, in a wall with PoE, um, and that gets you

00:25:51 ◼   ► your networking and it gets you your power.

00:25:54 ◼   ► Like I that to me that's what that says is is this is a

00:25:57 ◼   ► this is a message for uh especially people who want to, you know, have

00:26:02 ◼   ► a whole system installed by this is like I think this is fantastic.

00:26:06 ◼   ► I I I get the reasons why they would have it.

00:26:09 ◼   ► But like this is the company that you know, like the the home pod

00:26:12 ◼   ► was a non detachable cable, right?

00:26:14 ◼   ► It's like these this is the logical thing to have as an option for

00:26:19 ◼   ► a product like this, which clearly will be installed as a smart home screen

00:26:23 ◼   ► to have power over Ethernet.

00:26:25 ◼   ► I'm just happy that they've made that decision.

00:26:27 ◼   ► Right.

00:26:27 ◼   ► Like yes, we're we're going to give that as an option is like is

00:26:30 ◼   ► brilliant.

00:26:30 ◼   ► So I think that's great.

00:26:32 ◼   ► So this is a product that works for up to six individuals can be

00:26:37 ◼   ► kind of like registered to the home view.

00:26:40 ◼   ► I'm gonna read a quote from Apple's press release which was from Greg Joswiak.

00:26:44 ◼   ► Apple HomeView is designed to be shared by everyone in the home yet feel

00:26:47 ◼   ► completely personal to each user.

00:26:49 ◼   ► It recognizes your face to shift from a household screen to your own experience,

00:26:53 ◼   ► fills the room with incredible sound, keeps you connected to people who matter most

00:26:56 ◼   ► at FaceTime, and makes it easy to control your smart home.

00:26:59 ◼   ► And it's Apple Intelligence with Siri AI at its core, drawing on personal context

00:27:04 ◼   ► from your iPhone to help you find what you need and get more done,

00:27:07 ◼   ► all while keeping everyone's information private and secure.

00:27:10 ◼   ► So your personal content it they s also say personal content stays private from

00:27:15 ◼   ► others, while shared photo albums and music can be easily enjoyed by everyone in

00:27:19 ◼   ► a household, including guests.

00:27:21 ◼   ► So it feels like you will get the best experience in this product if

00:27:25 ◼   ► you're an iCloud family, because then content that is readily shared amongst the users

00:27:31 ◼   ► that are using the home view can just easily be displayed because everybody has

00:27:37 ◼   ► agreed it's a shareable thing.

00:27:39 ◼   ► That's that's what I read from this, um, the way that they're talking about

00:27:43 ◼   ► it.

00:27:43 ◼   ► Uh so that's interesting.

00:27:45 ◼   ► I will say I've got a some quotes here from the Verge and from

00:27:49 ◼   ► Wired.

00:27:50 ◼   ► It feels like I think surprisingly, Apple pre-briefed on this product.

00:27:55 ◼   ► They did.

00:27:56 ◼   ► They pre-briefed.

00:27:57 ◼   ► Which is not a thing that they do very much, but they did for

00:28:00 ◼   ► this.

00:28:01 ◼   ► Nope.

00:28:01 ◼   ► It does happen.

00:28:02 ◼   ► It does it does happen.

00:28:03 ◼   ► I didn't brief for this.

00:28:04 ◼   ► I my briefing is later today.

00:28:05 ◼   ► Well I had published their story twenty minutes early, which is rough.

00:28:09 ◼   ► Um that didn't go well.

00:28:11 ◼   ► Didn't go well for them.

00:28:12 ◼   ► Great story though.

00:28:12 ◼   ► I'll put link in the show notes.

00:28:13 ◼   ► So yeah, so how do you we've been asking all along, like how do

00:28:16 ◼   ► you deal with Apple intelligence?

00:28:17 ◼   ► How do you deal with personalization?

00:28:18 ◼   ► And like they're they're trying to make this thing where it's recognizing the voices,

00:28:22 ◼   ► it knows who is making the request and it's switching contexts and um and

00:28:28 ◼   ► personal context.

00:28:29 ◼   ► And this this is true of the Apple Apple TV as well, and and

00:28:32 ◼   ► I think the HomePod Mini, is there's what seems to be going on is

00:28:38 ◼   ► there's a way to farm out a personal context request to an to the

00:28:44 ◼   ► connected iPhone.

00:28:45 ◼   ► Yeah.

00:28:45 ◼   ► Right.

00:28:46 ◼   ► iPhone or iPad, it says.

00:28:48 ◼   ► Or iPad, yes.

00:28:49 ◼   ► Which is nice.

00:28:50 ◼   ► These devices don't

00:28:53 ◼   ► have all your personal data on them.

00:28:55 ◼   ► They're ancillary.

00:28:56 ◼   ► They're not syncing and all of those things.

00:28:59 ◼   ► But your iPhone does.

00:29:01 ◼   ► So what they do is they take the request and presumably are passing it

00:29:05 ◼   ► on to the more powerful, more cap capable iPhone or iPad, and it's able

00:29:09 ◼   ► to look at your personal context and send a reply back.

00:29:12 ◼   ► And then when there's not an iPhone around, I think there's a lighter version

00:29:16 ◼   ► of Siri AI that is probably basically cloud based.

00:29:19 ◼   ► Yes.

00:29:19 ◼   ► That these all of these devices I think use as a fallback.

00:29:23 ◼   ► And then there's also some projection.

00:29:24 ◼   ► We were wondering about the app story here.

00:29:27 ◼   ► Um, and uh am I skipping ahead?

00:29:30 ◼   ► Should we talk about it now or wait, you're skipping ahead there's no there's

00:29:34 ◼   ► no constraints on what we're gonna do.

00:29:36 ◼   ► Okay.

00:29:36 ◼   ► So the app story here, they say it's gonna have like Apple, kind of

00:29:40 ◼   ► Apple apps, but also some other things will be supported.

00:29:43 ◼   ► But also they're supporting, especially for audio, a bunch of other things.

00:29:49 ◼   ► It sounds like this is kind of wild, but it sounds like they're using

00:29:54 ◼   ► CarPlay

00:29:56 ◼   ► as the mechanism to project certain apps

00:30:02 ◼   ► from your phone, which is kinda wild.

00:30:06 ◼   ► So So I don't know.

00:30:07 ◼   ► There's yeah.

00:30:08 ◼   ► It's been a little unclear.

00:30:10 ◼   ► A lot of people are writing about this today.

00:30:11 ◼   ► Um so this is from Julian Chicatu at Wired.

00:30:15 ◼   ► A handful of third party media apps like Spotify are available and developers can

00:30:19 ◼   ► bring over existing CarPlay apps.

00:30:21 ◼   ► If you're If your iPhone already has one of these CarPlay apps installed, it

00:30:24 ◼   ► can automatically appear on the home view after setup.

00:30:29 ◼   ► My understanding of this my understanding of this is it is a set of

00:30:33 ◼   ► select media apps that Apple has chosen.

00:30:36 ◼   ► Yeah.

00:30:37 ◼   ► This is not all CarPlay apps, and it's not even all CarPlay media apps.

00:30:42 ◼   ► Right.

00:30:43 ◼   ► Although although

00:30:46 ◼   ► if this is the method that they're using, there will probably be a a

00:30:50 ◼   ► process, I would think.

00:30:51 ◼   ► Yeah.

00:30:51 ◼   ► People will want to so let's talk let's let's say let's say Overcast.

00:30:56 ◼   ► Overcast is a media app and it has CarPlay.

00:31:00 ◼   ► It wouldn't really surprise me if Marco is able to put overcast on this

00:31:06 ◼   ► thing.

00:31:07 ◼   ► Um, but maybe not right away, right?

00:31:09 ◼   ► Maybe that takes time and you have to go through a thing and you

00:31:11 ◼   ► have to apply for an entitlement or apply for approval to be in the

00:31:14 ◼   ► program and all that.

00:31:15 ◼   ► But I do think that Wired mentioning CarPlay and and that was where I

00:31:19 ◼   ► saw it.

00:31:20 ◼   ► It's like

00:31:22 ◼   ► that's interesting, right?

00:31:23 ◼   ► Like like how do I get stuff from my iPhone on this device that

00:31:28 ◼   ► doesn't have an app store?

00:31:29 ◼   ► And I was thinking it would be kind of like pushing widgets and all

00:31:32 ◼   ► that.

00:31:32 ◼   ► But straight up CarPlay for selected apps, that works too, right?

00:31:38 ◼   ► Like if if uh if all I want is to see my now playing

00:31:41 ◼   ► and control it from my little screen, CarPlay solves that problem.

00:31:46 ◼   ► And it's just from iPhone anyway.

00:31:47 ◼   ► It's it's essentially playing it from my phone, but that it gives me the

00:31:51 ◼   ► the the heads up display while I'm in the kitchen listening to a podcast.

00:31:54 ◼   ► Like that's cool.

00:31:56 ◼   ► I like that.

00:31:56 ◼   ► So interesting like approach to them trying to figure out how do we get

00:32:01 ◼   ► personal stuff from your iPhone and from your apps on here without building yet

00:32:05 ◼   ► another app store.

00:32:06 ◼   ► Yeah, so you know, primarily like we expected, like Apple's built a bunch of

00:32:10 ◼   ► apps, like a bunch of the versions of their apps that are on the

00:32:15 ◼   ► device natively.

00:32:16 ◼   ► You know, things like messages and FaceTime, obviously the home app and their media

00:32:20 ◼   ► apps.

00:32:21 ◼   ► And then you there is this selection of CarPlay apps that are other media

00:32:26 ◼   ► apps.

00:32:27 ◼   ► Spotify has been mentioned as one of them, and I believe Audible I've seen

00:32:30 ◼   ► people reference to as as being available.

00:32:34 ◼   ► But it it there seems to be, as you say, some kind of process

00:32:38 ◼   ► that they'll probably open up.

00:32:39 ◼   ► But you know, initially they've worked with a selection of partners and they're not

00:32:43 ◼   ► just kind of like throwing the doors open.

00:32:45 ◼   ► Well, clearly what they didn't want is it only does Apple stuff and otherwise

00:32:49 ◼   ► forget about it.

00:32:49 ◼   ► Instead it's more like You can't launch this thing and be like you can't

00:32:52 ◼   ► listen to your Spotify music.

00:32:53 ◼   ► Like it's just not the Exactly.

00:32:55 ◼   ► You can't do that.

00:32:56 ◼   ► Exactly.

00:32:56 ◼   ► Like it doesn't so they doesn't make any sense.

00:32:58 ◼   ► Yeah.

00:32:58 ◼   ► But I I I'm really curious about the mechanisms here.

00:33:01 ◼   ► I'm sure we will learn more about technically how this is gonna work as

00:33:05 ◼   ► we go.

00:33:05 ◼   ► But like I think that's really interesting that they're talking about CarPlay.

00:33:08 ◼   ► Um I kind of assumed that they would they would do widget widget projection

00:33:12 ◼   ► and maybe they will at some point.

00:33:13 ◼   ► It is unclear.

00:33:14 ◼   ► So I I'm I'm trying to I'm sure many like many people, I'm trying

00:33:18 ◼   ► to get an answer on this.

00:33:18 ◼   ► But David Pierce at the Verge says when idle the home view can display

00:33:22 ◼   ► photo faces clock faces and Snoopy faces.

00:33:25 ◼   ► Or you can use a modular face to show widgets from your most used

00:33:28 ◼   ► apps, such as your to do list, World Clock, and Podcasts.

00:33:31 ◼   ► Now what I don't understand from what David's and maybe I assume he didn't

00:33:35 ◼   ► know necessarily either, uh can third party apps be in that?

00:33:39 ◼   ► Um I would expect, but there I I have not seen anything that would

00:33:44 ◼   ► suggest the answer is definitely yes yet.

00:33:47 ◼   ► Al also, and this is a thread that has run through all of Apple's

00:33:50 ◼   ► announcements this fall.

00:33:51 ◼   ► Some Some of the software stuff's just not ready yet.

00:33:53 ◼   ► And so this is a brand new product.

00:33:55 ◼   ► I know it's been hanging out there for a while, but like the the

00:33:58 ◼   ► the software, key software issue here with Siri AI.

00:34:01 ◼   ► I would not be surprised if over time the third party story here evolves,

00:34:07 ◼   ► right?

00:34:08 ◼   ► But this is what they this is what they were able to ship.

00:34:11 ◼   ► Yeah, I think so.

00:34:12 ◼   ► Um so there's some other interesting details.

00:34:14 ◼   ► So this is also from uh David at the verge.

00:34:17 ◼   ► A home view uses facial recognition and the presence of your recently unlocked iPhone

00:34:22 ◼   ► on the home Wi-Fi network to authenticate you.

00:34:24 ◼   ► So it's using other signals to try and make sure if you're in the

00:34:29 ◼   ► house and then it knows to look for you or listen for you and

00:34:33 ◼   ► then give you what you need.

00:34:34 ◼   ► Like you mentioned this already, but obviously uh it it uses your your contacts

00:34:40 ◼   ► for Siri AI requests and anybody can ask Homeview a question and it will

00:34:47 ◼   ► use the broad world knowledge kind of answer base right to give an answer

00:34:52 ◼   ► for that.

00:34:53 ◼   ► Like, you know, like what's the personal context, all that kind of stuff.

00:34:56 ◼   ► The more generic Siri A app.

00:34:57 ◼   ► That then needs authentication.

00:34:59 ◼   ► Or setting a timer or you know, whatever.

00:35:01 ◼   ► Exactly.

00:35:01 ◼   ► Stuff like that.

00:35:02 ◼   ► Yeah.

00:35:02 ◼   ► And any conversation you start on Home View is saved in the Siri app

00:35:06 ◼   ► on your devices too.

00:35:07 ◼   ► So on your device that it knows it's you and and that's 'cause it's

00:35:11 ◼   ► really it's going to the iPhone at that point.

00:35:13 ◼   ► This is how they've ha chosen to handle sort of like Siri handoff in

00:35:16 ◼   ► the Siri AI era is the same thing, which is it's

00:35:21 ◼   ► all that stuff that it doesn't know.

00:35:22 ◼   ► So talking a little bit more about the the kind of the user interface

00:35:26 ◼   ► for this, here's a fun detail.

00:35:27 ◼   ► The home view interface intelligently adjusts based on the user's distance, showing simpler information

00:35:33 ◼   ► that's viewable from across the room and richer details as they step closer.

00:35:37 ◼   ► I I really want to see what that's like.

00:35:39 ◼   ► 'Cause that sounds really cool, but Yeah, it's like a discoverability thing where the

00:35:44 ◼   ► closer you get, the more it it becomes a higher density display.

00:35:49 ◼   ► And this is one reason why there probably isn't a real app story yes

00:35:54 ◼   ► yet of any kind.

00:35:55 ◼   ► Complicated.

00:35:56 ◼   ► Even if eventually you uh third parties will be able to like project from

00:36:00 ◼   ► an iPhone, like that's a whole new idea, right?

00:36:03 ◼   ► To that that you have a uh

00:36:06 ◼   ► Software display that adjusts based on the distance the user is away from the

00:36:10 ◼   ► display.

00:36:10 ◼   ► It's a cool idea, right?

00:36:12 ◼   ► It's a cool idea, but that's a new that's a new one for Apple.

00:36:16 ◼   ► Yeah.

00:36:17 ◼   ► And the user interface overall, it is like this weird mixture, as you said,

00:36:22 ◼   ► of a bunch of different things, but mostly kind of from a UI perspective,

00:36:26 ◼   ► it's a lot of like Apple Watch and T V OS kind of stuff,

00:36:30 ◼   ► big chunky butt buttons, some high contrast elements, minimal, like overall that the user

00:36:35 ◼   ► interface is very minimal.

00:36:37 ◼   ► I I do a good job filling the screen.

00:36:39 ◼   ► Um it has a faces system, like they call it faces for kind of

00:36:43 ◼   ► like the the home screen views.

00:36:45 ◼   ► And they have different face options.

00:36:47 ◼   ► So they have photos faces with the clock on them, which you know is

00:36:50 ◼   ► very much like my favorite Apple Watch face.

00:36:52 ◼   ► These are the big Apple Watch faces, basically.

00:36:54 ◼   ► They have something called the flow face, which dynamically responds to physical presence and

00:36:58 ◼   ► movement, transferring home view into a piece of interactive art.

00:37:02 ◼   ► So whatever it is that's doing the kind of the UI visibility thing, they're

00:37:06 ◼   ► also doing something visual.

00:37:09 ◼   ► Visualizer, yeah, of some kind.

00:37:10 ◼   ► Uh they have Snoopy options because of course they got a uh Snoopy lips

00:37:14 ◼   ► there.

00:37:14 ◼   ► Something called home modular, which is a basically a like

00:37:18 ◼   ► overall like mission control kind of view of your home stuff.

00:37:23 ◼   ► You can have nine camera views going or a bunch of buttons and all

00:37:27 ◼   ► this.

00:37:27 ◼   ► That's again it's for those home using it.

00:37:29 ◼   ► 'Cause clearly one of the things that they want this product to be is

00:37:33 ◼   ► a home smart home controller.

00:37:35 ◼   ► So if you lean into that, you can have it be configured like that.

00:37:39 ◼   ► Yep.

00:37:40 ◼   ► And then they have like weather, some widget focused view uh w faces, uh

00:37:45 ◼   ► calendar views, Apple Watch style clocks, and a bunch of them look basically the

00:37:51 ◼   ► same as the iPhone duo standby stuff.

00:37:54 ◼   ► Uh yeah.

00:37:55 ◼   ► Some of the calendar views.

00:37:56 ◼   ► It's also good at reusing their same stuff in different places.

00:38:00 ◼   ► Uh they are obviously really selling.

00:38:02 ◼   ► There's a lot of information that I don't understand in the press releases about

00:38:06 ◼   ► the quality of the speaker system.

00:38:08 ◼   ► Essentially this is a home pod, right?

00:38:09 ◼   ► Like it's it's good for view for audio, supports handoff, multi room, all that

00:38:14 ◼   ► kind of stuff.

00:38:15 ◼   ► Right.

00:38:15 ◼   ► And the speakers the the primary speakers are in the display.

00:38:19 ◼   ► Um, so you get it in both configurations, but there's some additional audio support

00:38:24 ◼   ► in the base for the version that's got the base.

00:38:26 ◼   ► You would expect that one's probably got the better audio, right?

00:38:29 ◼   ► Like I would I would ass assume so.

00:38:31 ◼   ► Just based on Well it's got more it's got that other hardware they said

00:38:35 ◼   ► that that that makes it that that is channeling audio or enhancing it or

00:38:39 ◼   ► something.

00:38:39 ◼   ► I don't know we'll see.

00:38:40 ◼   ► We'll see.

00:38:41 ◼   ► It features the center stage camera for obviously it's for FaceTime calls, but it's

00:38:44 ◼   ► clearly how they're doing the facial recognition too.

00:38:46 ◼   ► They even say that, right?

00:38:47 ◼   ► So they're they're doing some form of facial recognition there.

00:38:50 ◼   ► And uh I found this interesting.

00:38:52 ◼   ► When you find a recipe in Safari, just tap the start cooking button to

00:38:55 ◼   ► view a streamlined format that's easy to follow.

00:38:58 ◼   ► What does what does that what does that mean?

00:39:00 ◼   ► What start cooking button is there in Safari?

00:39:03 ◼   ► Well, in this, there is right?

00:39:07 ◼   ► Yeah, but how does that I mean you reckon it's doing a lot of

00:39:10 ◼   ► things?

00:39:10 ◼   ► Are you thinking Safari on a on a device?

00:39:12 ◼   ► Because I'm Safari on the home view.

00:39:14 ◼   ► There is Safari on HomeView, yeah.

00:39:16 ◼   ► But I just so it's like yeah, you pull up a recipe and then

00:39:18 ◼   ► there's probably it detects that there's a recipe and puts up a little button

00:39:21 ◼   ► that says start cooking.

00:39:22 ◼   ► Kind of like the reader view, right?

00:39:23 ◼   ► Yeah, that's that's not hard.

00:39:25 ◼   ► Yeah, yeah.

00:39:25 ◼   ► There's recipe detection is not news.

00:39:27 ◼   ► So that's that's what's going on there.

00:39:28 ◼   ► I think.

00:39:28 ◼   ► Yeah.

00:39:28 ◼   ► 'Cause at first I was like, Oh, is this just the Apple News recipes

00:39:31 ◼   ► thing right?

00:39:32 ◼   ► When I first saw it, I was like, that's where that's coming from.

00:39:34 ◼   ► But it's like no, it's just like all over the web, which is cool.

00:39:37 ◼   ► I think it's great that they've got Safari on this thing.

00:39:39 ◼   ► I could have s uh it would not have surprised me if Safari was

00:39:42 ◼   ► not on this device.

00:39:43 ◼   ► Like if it could if it could do basically like what the Apple Watch

00:39:46 ◼   ► can do, right?

00:39:47 ◼   ► Where it can render a web page, but you're not browsing the web.

00:39:50 ◼   ► A lot I'll tell you, a lot of these devices, this is the classic

00:39:54 ◼   ► fallback.

00:39:56 ◼   ► Is

00:39:57 ◼   ► um and some of the the some of the car interfaces are like this

00:40:00 ◼   ► too, where it's like, well, we don't have apps for you.

00:40:04 ◼   ► But the web.

00:40:05 ◼   ► Wanna watch a YouTube video?

00:40:06 ◼   ► Have you heard of youtube.com?

00:40:08 ◼   ► Yeah, you go to go to youtube.com and you can watch it there.

00:40:11 ◼   ► I it is or I did that on my was that on my Echo

00:40:15 ◼   ► show?

00:40:15 ◼   ► I forget.

00:40:16 ◼   ► There was one of one of these home devices I've got.

00:40:18 ◼   ► I did try that actually because there was a streaming service that it didn't

00:40:21 ◼   ► support.

00:40:22 ◼   ► And I could go to their website and press play and it would play

00:40:26 ◼   ► video kind of.

00:40:27 ◼   ► Um so it's a fallback.

00:40:28 ◼   ► It's not ideal, but it's good that it's there.

00:40:31 ◼   ► Yeah.

00:40:31 ◼   ► I wonder if you'll do presumably you can also do like um

00:40:37 ◼   ► you know airdrop or sh or some other kind of sharing uh handoff thing

00:40:41 ◼   ► that'll say, I I'm I've got this on my phone and now like take

00:40:44 ◼   ► it over there, little little guy.

00:40:46 ◼   ► Take this.

00:40:46 ◼   ► Yeah.

00:40:47 ◼   ► So my kind of my feeling on this is like I'm this product seems

00:40:51 ◼   ► to be kind of just what I was looking for.

00:40:54 ◼   ► I I would love I would love the option for some more a little

00:40:58 ◼   ► bit more third party stuff like widgets or but it wouldn't be a deal

00:41:01 ◼   ► breaker for me.

00:41:03 ◼   ► Um it feels very much like an Apple Watch which just lives on my

00:41:07 ◼   ► kitchen counter, which I'm very happy with that's it's what I've been looking for.

00:41:12 ◼   ► Um, you know, it it says you I love I I hope that the

00:41:16 ◼   ► the photo stuff is really thought out well.

00:41:20 ◼   ► Um like I would you know, they talk about collections, which I was pleased

00:41:23 ◼   ► about or i shared albums or collections that you can choose to have as

00:41:27 ◼   ► a kind of a photo gallery.

00:41:29 ◼   ► That's

00:41:30 ◼   ► but I wanna choose like show my favorites, which is not really something Apple

00:41:35 ◼   ► supports anywhere else.

00:41:37 ◼   ► Like in the in their widgets and stuff.

00:41:39 ◼   ► It's it they they're like choose an album or we'll just show you stuff.

00:41:42 ◼   ► Um and I would like to have a little bit of control over it,

00:41:45 ◼   ► but obviously I can find that.

00:41:47 ◼   ► Uh I I think it looks really fun.

00:41:50 ◼   ► Um overall I I'm excited about this product because it is just at a

00:41:56 ◼   ► basic level, it's been asking for, right?

00:41:58 ◼   ► Yeah, I I appreciate the niche that this can fill and I haven't uh

00:42:03 ◼   ► been satisfied.

00:42:04 ◼   ► Like I said, this is Apple coming very, very late to a party, but

00:42:07 ◼   ► the party isn't very good.

00:42:08 ◼   ► Yeah.

00:42:09 ◼   ► Um maybe they can make it a better party with a product like this.

00:42:12 ◼   ► And part of that is that those other devices aren't very good.

00:42:14 ◼   ► And part of it is also that my stuff is primarily in the Apple's

00:42:17 ◼   ► ecosystem.

00:42:17 ◼   ► So that makes this a lot easier too.

00:42:19 ◼   ► So yeah, I'm I'm excited to see this.

00:42:21 ◼   ► I am curious how it works in that sort of more utilitarian home control

00:42:26 ◼   ► on the wall kind of thing.

00:42:28 ◼   ► But um but this is all part I mean Apple as a part of

00:42:31 ◼   ► this and we'll get to the rest of it introduced a whole bunch of

00:42:34 ◼   ► other home stuff.

00:42:36 ◼   ► And so this is Apple kind of like recommitting to the home, the smart

00:42:41 ◼   ► home in some ways.

00:42:43 ◼   ► And um and so we'll see how this product fits into that too.

00:42:47 ◼   ► But I think that's one of the things they're hoping is that one of

00:42:49 ◼   ► the selling points of smart home stuff is always like, Oh, I gotta get

00:42:53 ◼   ► on my phone and you know, like there's a complexity there that this, you

00:42:56 ◼   ► know, stick one of these on the wall and it's your again, that's like

00:43:00 ◼   ► in the olden days of home control systems, you always had to have like

00:43:04 ◼   ► a control pad somewhere that you use to to do all this stuff.

00:43:08 ◼   ► And so that's another role this thing can have.

00:43:10 ◼   ► I did just do that classic thing where I said a thing and then

00:43:12 ◼   ► checked it and my information is outdated.

00:43:15 ◼   ► You can now choose something like favourites in the widgets for Applesville.

00:43:19 ◼   ► You you used to not.

00:43:20 ◼   ► It used to not really be much of a choice that you can make,

00:43:22 ◼   ► but you can do that now.

00:43:23 ◼   ► So that makes me even more uh excited about I will have that as

00:43:26 ◼   ► a thing, right?

00:43:27 ◼   ► 'Cause me and Edina maintain like shared favorites uh like uh s like in

00:43:31 ◼   ► shared albums and this kind of stuff, uh, in our shared photo library and

00:43:36 ◼   ► I want that to be it basically just all pictures of our do of

00:43:40 ◼   ► our daughter, and that's all I really want on on this display.

00:43:45 ◼   ► Um and so that's gonna be fantastic.

00:43:48 ◼   ► Uh I'm yeah, I'm looking forward to this and and I am also looking

00:43:51 ◼   ► forward to what is undoubtedly gonna be a thousand edge cases for how this

00:43:56 ◼   ► product works and doesn't work that we could just cannot know until we use

00:44:01 ◼   ► it.

00:44:01 ◼   ► Um it doesn't come out until November 13th, a month from now, which is

00:44:06 ◼   ► it's interesting to announce it a month away.

00:44:09 ◼   ► They're prime in the pump.

00:44:10 ◼   ► Get it out before Christmas.

00:44:12 ◼   ► Yeah.

00:44:13 ◼   ► Yeah.

00:44:13 ◼   ► And there's gonna be lots of hubbub about the iPhone duo next week, so

00:44:16 ◼   ► now's time.

00:44:17 ◼   ► That's true.

00:44:17 ◼   ► And pre orders are available now, uh US, UK, Australia, Canada, India, and New

00:44:21 ◼   ► Zealand.

00:44:23 ◼   ► And it's not available for sale in the European Union because of Syria AI.

00:44:27 ◼   ► Sorry.

00:44:28 ◼   ► In the in the terms of you know, like the little uh what would

00:44:31 ◼   ► you call it?

00:44:31 ◼   ► Like the asterisks at the bottom, you know, you've got your kind of footnotes.

00:44:35 ◼   ► Apple is working constructively with the EU in an attempt to find a path

00:44:39 ◼   ► forward.

00:44:39 ◼   ► So that that's a change of tune though, right?

00:44:41 ◼   ► Where it's like, screw those guys.

00:44:43 ◼   ► It's like, Oh, our friends in the European Union, we're trying to work with

00:44:46 ◼   ► them now.

00:44:47 ◼   ► Uh I thought that was funny.

00:44:49 ◼   ► And congratulations To everybody at Apple, because as we know from our mint's reporting,

00:44:55 ◼   ► this product's been kicking around for a couple years.

00:44:59 ◼   ► Yeah.

00:45:00 ◼   ► Yep.

00:45:01 ◼   ► And like people at Apple are like, oh, I'm gonna ship this thing.

00:45:06 ◼   ► It's you can talk about it now, I guess, after two years if you

00:45:08 ◼   ► remember it.

00:45:09 ◼   ► You remember that product that you got at your house two years ago?

00:45:13 ◼   ► Well, they f they finally shipped it 'cause the Apple intelligence this is the

00:45:17 ◼   ► product that was the greatest victim of the failed Apple Intelligence rollout, right?

00:45:21 ◼   ► Like this this product was supposed to be part of a big all products

00:45:25 ◼   ► today, I think, but this one especially that was supposed to debut with the

00:45:29 ◼   ► very good Siri that didn't happen.

00:45:32 ◼   ► And so now here it is.

00:45:33 ◼   ► So great, great, glad it's here.

00:45:35 ◼   ► It is interesting though, right?

00:45:36 ◼   ► Because it's obviously Siri AI is a part of this.

00:45:39 ◼   ► It doesn't fearly like it needs it to me.

00:45:42 ◼   ► Well, I think that there's a base of being able to have have a

00:45:47 ◼   ► voice controlled device in in your kitchen or whatever that you have to have.

00:45:51 ◼   ► Yeah.

00:45:51 ◼   ► And I think it shows you that Apple, I think, constructed this on that

00:45:55 ◼   ► premise and then they did felt like they couldn't ship it.

00:45:58 ◼   ► But to them, for whatever reason, they felt like if Siri was not better,

00:46:02 ◼   ► it was not worth making.

00:46:03 ◼   ► Which I think maybe that's the tell.

00:46:05 ◼   ► I don't necessarily agree with that, but they obviously felt that way, and so

00:46:09 ◼   ► here we are.

00:46:10 ◼   ► Yeah.

00:46:12 ◼   ► This episode is brought to you by Notion.

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00:48:29 ◼   ► So we also got today the Apple Home Collection which is

00:48:34 ◼   ► not a lineup of perfume or something, it feels to me, or like candles

00:48:38 ◼   ► or something.

00:48:39 ◼   ► Um Apple Home Collection, a new lineup of smart home accessories, including indoor and

00:48:43 ◼   ► outdoor cameras, thermostats, temperature sensors, and a video doorbell and door lock designed in

00:48:49 ◼   ► collaboration with LG Electronics and Schneider Electric.

00:48:53 ◼   ► Did we talk about this?

00:48:56 ◼   ► I think so.

00:48:57 ◼   ► These reports came out in our in our dark time between these two episodes.

00:49:01 ◼   ► I I think so, 'cause Mark German reported that they were working with LG

00:49:04 ◼   ► and then there's also Schneider Electric here for a couple of these.

00:49:07 ◼   ► And the idea as German described it as these are second party, um, which

00:49:13 ◼   ► is, yeah, this is Apple says up front, which is different when sometimes there's

00:49:19 ◼   ► very clearly from Apple and then Apple doesn't talk about it and the vendor

00:49:22 ◼   ► doesn't talk about it.

00:49:23 ◼   ► That happens sometimes.

00:49:24 ◼   ► This is like Apple saying, Yes, we collaborated with them.

00:49:27 ◼   ► This is part of the Apple Home collection.

00:49:29 ◼   ► Yeah.

00:49:30 ◼   ► We work with these manufacturers to make sure that these would be great and

00:49:33 ◼   ► that they would have minimal aesthetic and premium materials, which is the big flag

00:49:37 ◼   ► that says Apple was involved in the creation of this product.

00:49:40 ◼   ► There's no logos on them.

00:49:41 ◼   ► Right?

00:49:41 ◼   ► There's no LG logo.

00:49:42 ◼   ► There's no Apple logo.

00:49:43 ◼   ► They're just very simple, plain products, right?

00:49:47 ◼   ► Yeah, they're ver it's very much this minimal minimalist kind of thing.

00:49:51 ◼   ► So there are cameras from LG, there are there's a lock from LG and

00:49:57 ◼   ► there are thermostats from LG and Schneider.

00:50:01 ◼   ► Um and they're coming in December and onward.

00:50:06 ◼   ► They didn't specify.

00:50:07 ◼   ► Some of them will ship in December and some of them will be later.

00:50:10 ◼   ► Um pretty much all US only as well, which I found interesting.

00:50:14 ◼   ► Could be a wiring thing and and maybe they they just don't commit yet.

00:50:17 ◼   ► Yeah.

00:50:18 ◼   ► I don't know.

00:50:19 ◼   ► Yeah, it's a question.

00:50:20 ◼   ► Or or this is what they could get out in time to launch it

00:50:23 ◼   ► and then they'll they'll spread it out.

00:50:24 ◼   ► Also, I would say, as somebody who's been paying some attention to this category,

00:50:28 ◼   ► uh the the what's announced doesn't strike me as being particularly groundbreaking, I think

00:50:35 ◼   ► I think that you could probably we'll see, right?

00:50:37 ◼   ► It's possible that Apple has added a little secret sauce that makes these things

00:50:41 ◼   ► better, but everything that was described, I think you can do with existing smart

00:50:44 ◼   ► home products.

00:50:45 ◼   ► Cause they're, oh, it instantly connects when you're with your iPhone.

00:50:49 ◼   ► It's like, Well, products do that now unless they've got a new method of

00:50:51 ◼   ► doing that.

00:50:52 ◼   ► And it only needs the home app.

00:50:53 ◼   ► And it's like, Well, some products really want you to use their app, but

00:50:56 ◼   ► a lot of them only need the home app I think that is the

00:50:59 ◼   ► key for me is the two things, which is the one tap setup with

00:51:02 ◼   ► probably NFC, and that everything is a hundred percent managed in the home app.

00:51:07 ◼   ► And and what I'll say for that is the the LG indoor camera is

00:51:11 ◼   ► the only one that seems to be doing anything slightly novel, really, which is

00:51:16 ◼   ► like it's a camera that flips you can flip up and down, right?

00:51:20 ◼   ► So like you can flip up to look and flip down.

00:51:22 ◼   ► And in fact, you don't need to if if you come home, you can

00:51:25 ◼   ► set it so that if people who live in your house, so it's detecting

00:51:29 ◼   ► with home kit, right?

00:51:30 ◼   ► Come home, you can set it to automatically point down to the ground.

00:51:35 ◼   ► So it can't see you.

00:51:36 ◼   ► The reason I mentioned this is you can choose that in the home app

00:51:40 ◼   ► where there are other cameras that do things like this, but you have to

00:51:43 ◼   ► use the third part of the app to do that.

00:51:46 ◼   ► So

00:51:47 ◼   ► that's nice at least.

00:51:48 ◼   ► I don't know if that's secret sauce or if that's a new thing they're

00:51:51 ◼   ► added that now everybody else is going to be able to use.

00:51:54 ◼   ► But I which I think is fine.

00:51:55 ◼   ► I think ultimately I think it would be better if these are not do

00:51:58 ◼   ► able to do things.

00:51:59 ◼   ► I'd like these to compete because they're high profile and they're at the Apple

00:52:03 ◼   ► store and they're simple and they're elegant, et cetera, et cetera, and not because

00:52:07 ◼   ► they have access to features that nobody else is going to ever get access

00:52:10 ◼   ► to.

00:52:10 ◼   ► But we'll have we'll have to watch that.

00:52:12 ◼   ► But, you know, otherwise from the from the product perspective, yeah, it's video doorbell

00:52:17 ◼   ► um that looks like a little kind of long oval blob that you stick

00:52:21 ◼   ► on your door.

00:52:22 ◼   ► It's uh there's a floodlight camera, so it's camera with two big lights so

00:52:26 ◼   ► that you can have it do motion sensing and then blast the light on

00:52:28 ◼   ► your I might get one of those for my um driveway.

00:52:31 ◼   ► Um there is an there is an outdoor camera

00:52:38 ◼   ► that is um that is doesn't have the floodlights or anything, but it's like

00:52:42 ◼   ► an outdoor security camera.

00:52:43 ◼   ► I've one of those from Akara.

00:52:46 ◼   ► And there is an indoor camera that we talked about that kind of pivots

00:52:48 ◼   ► up and down.

00:52:49 ◼   ► So th that's your so Apple isn't making a video doorbell, it turns out.

00:52:52 ◼   ► LG is making a video doorbell with Apple's design influence.

00:52:56 ◼   ► And that and then Apple talks again about how it's all goes together and

00:53:00 ◼   ► all connects together and all of that.

00:53:02 ◼   ► But again, with the with Apple Home stuff, they already kinda do.

00:53:06 ◼   ► I'm not sure there's anything special there.

00:53:08 ◼   ► They're just using that as a thing to sell these.

00:53:10 ◼   ► Yeah.

00:53:11 ◼   ► I like that someone will be able to go to the Apple store next

00:53:14 ◼   ► year and they will be able to leave the store with a home view,

00:53:19 ◼   ► a bunch of cameras, video doorbell, a thermostat.

00:53:23 ◼   ► Right.

00:53:23 ◼   ► It's like you've got everything you need now and we can just give it

00:53:26 ◼   ► all to you.

00:53:27 ◼   ► And the Apple store will work to have somebody come and install it, which

00:53:29 ◼   ► is another thing that they're doing with these products that is that because they're

00:53:32 ◼   ► gonna they're gonna these products will be trained up for people.

00:53:36 ◼   ► I think again, our audience is very savvy.

00:53:39 ◼   ► I I hear a lot where people say, um, yeah, but there are other

00:53:43 ◼   ► options that could do this.

00:53:44 ◼   ► You don't need to go and spend the extra money or whatever on on

00:53:46 ◼   ► what Apple and LG are selling you.

00:53:48 ◼   ► And that there's s some truth in that, but it's I say about iPhone

00:53:52 ◼   ► cases and other accessories.

00:53:54 ◼   ► It's like it's so

00:53:56 ◼   ► a lot of people are not gonna do the comparison shopping and they're not

00:54:00 ◼   ► gonna do the research.

00:54:01 ◼   ► And and having the imprint of Apple, even if it's

00:54:05 ◼   ► part of Apple's home collection.

00:54:08 ◼   ► It's at the Apple store.

00:54:09 ◼   ► The Apple store people know about it.

00:54:11 ◼   ► And it allows you to feel confident when you walk out with that video

00:54:16 ◼   ► doorbell and that security camera and that home view that it's all gonna work

00:54:20 ◼   ► together.

00:54:20 ◼   ► Yeah.

00:54:21 ◼   ► In a way that, you know, we may say, Well, a savvy buyer will

00:54:24 ◼   ► go and get the Accara camera and it works too, and it's maybe its

00:54:28 ◼   ► specs are better and all that.

00:54:29 ◼   ► It's like, yes, yes, yes, yes, that's true.

00:54:31 ◼   ► But there is another market, and in fact if you want to popularize smart

00:54:35 ◼   ► home stuff, you do kind of need to disarm and demystify a lot of

00:54:40 ◼   ► it and make it like as simple as Apple's got a bunch of these

00:54:44 ◼   ► super clean, easy to spot boxes with these products that are part of the

00:54:48 ◼   ► collection.

00:54:49 ◼   ► And you just go into the Apple store and you get them and and

00:54:52 ◼   ► you bring 'em home.

00:54:53 ◼   ► That's there there's value in that, even though you're gonna you're gonna pay for

00:54:57 ◼   ► it, the value is in not having to worry about it.

00:54:59 ◼   ► And and and that's just gonna reach people who are just never gonna do

00:55:02 ◼   ► the other thing, but they might.

00:55:04 ◼   ► Like the idea of anybody who who has thought about a a s uh

00:55:07 ◼   ► doorbell, smart doorbell, or or has one and is frustrated about like Amazon owning

00:55:14 ◼   ► it or whatever, like saying, Well, this is an LG one, but it's

00:55:19 ◼   ► it.

00:55:19 ◼   ► Yeah.

00:55:20 ◼   ► And it's and it's all, you know, part of the secure private home kit

00:55:23 ◼   ► system, uh, Apple home system, then they might like that.

00:55:27 ◼   ► They might prefer that.

00:55:28 ◼   ► So I did just have a quick look 'cause I I was wanted to

00:55:31 ◼   ► check something about one of the products and I realized some of these products

00:55:35 ◼   ► are going to be available in the UK next year.

00:55:37 ◼   ► It's on the uh so the the the press releases are different in different

00:55:40 ◼   ► places because it is a different set of products.

00:55:44 ◼   ► They don't have everything.

00:55:45 ◼   ► So it seems like in the UK it will only be the LG products.

00:55:50 ◼   ► Maybe.

00:55:51 ◼   ► Um it's it's a little Well the the thermostat is a real issue outside

00:55:56 ◼   ► the US, right?

00:55:57 ◼   ► Like where there's a it's a different kind of product that you need.

00:56:00 ◼   ► Yeah.

00:56:00 ◼   ► And that is like what I was talking about, the wiring stuff.

00:56:04 ◼   ► So so there are two smart thermostats from LG and Schneider.

00:56:07 ◼   ► Um it it says that it tries to explain why there are two and

00:56:11 ◼   ► the answer is um something vague about different configurations.

00:56:15 ◼   ► My guess is that they have some specific differences that probably affect things like

00:56:20 ◼   ► what HVAC systems they work with.

00:56:23 ◼   ► They they do all both of these thermostats support remote sensors and of course

00:56:27 ◼   ► will work with not only their own remote sensors, but will work with like

00:56:32 ◼   ► if you have a home pod mini, if you have a home view, it's

00:56:35 ◼   ► got a temperature and humidity sensor in it too.

00:56:37 ◼   ► So you can those will all talk and allow you to adjust intelligently adjust

00:56:42 ◼   ► the thermostat in your home.

00:56:43 ◼   ► So that's fun and good.

00:56:46 ◼   ► And then um for me, the thing that I am most excited about is

00:56:51 ◼   ► the LG Smart Deadbolt, which is the I don't know, maybe the third

00:56:58 ◼   ► s UWB smart lock I've seen hit the market so far, where there was

00:57:02 ◼   ► I I reviewed the first two.

00:57:04 ◼   ► Accara had the first one, Schlage came out with theirs, and now there's gonna

00:57:09 ◼   ► be this one.

00:57:11 ◼   ► Um and we'll see how it differs, but it'll have you ultra wideband support.

00:57:16 ◼   ► Which is the that is the gold standard.

00:57:18 ◼   ► That is the thing that makes smartlocks relevant to me, um, for a broader

00:57:22 ◼   ► audience.

00:57:22 ◼   ► Because instead of having to fiddle with it, uh it'll do NFC, you can

00:57:25 ◼   ► tap your Apple Watch to it or whatever.

00:57:26 ◼   ► But with UWB, if you've got ultra wideband capable devices, including most recent Apple

00:57:30 ◼   ► Watches and iPhones.

00:57:31 ◼   ► As you walk up to the door, your door unlocks.

00:57:33 ◼   ► That that's it.

00:57:34 ◼   ► That is what you want.

00:57:35 ◼   ► That's the dream.

00:57:36 ◼   ► And it does it.

00:57:37 ◼   ► So that's great.

00:57:38 ◼   ► Um, it does have a pin pad as well as NFC and a hidden

00:57:41 ◼   ► backup key place where you can like slide it off and put it sticking

00:57:44 ◼   ► a key.

00:57:45 ◼   ► Um and if it loses if it loses power, if it's and you need

00:57:49 ◼   ► to get into your house, you can actually like plug a USB cable into

00:57:53 ◼   ► your phone and into the bottom of the lock.

00:57:54 ◼   ► And then the Schlager does that too and it'll power up and then unlock.

00:57:58 ◼   ► Yeah.

00:57:58 ◼   ► So 'cause I know it's there was one of them where it was a

00:58:01 ◼   ► battery and one of them where it did the battery like the little uh

00:58:04 ◼   ► well the older ones it was like a nine volt battery slot and so

00:58:07 ◼   ► you had to like ha keep a nine volt battery in your car or

00:58:09 ◼   ► hidden under a rock or whatever.

00:58:11 ◼   ► Um and now um the these you just have USB.

00:58:16 ◼   ► I mean if you get a USB cable in your car and you've got

00:58:18 ◼   ► a phone, you can power it up to get into the house.

00:58:22 ◼   ► So um it it has that feature too.

00:58:24 ◼   ► So that that's that's fun.

00:58:25 ◼   ► And we don't know anything more about these and and they may just be

00:58:28 ◼   ► pretty standard.

00:58:28 ◼   ► But again, the point may not be that these are incredibly groundbreaking, more that

00:58:32 ◼   ► like they're

00:58:34 ◼   ► nice and they're available at the Apple store.

00:58:36 ◼   ► Which is super helpful to people.

00:58:39 ◼   ► And like, you know, to to even to me, that's like an element of

00:58:43 ◼   ► like this is just an easy thing to do.

00:58:46 ◼   ► Like I like the Apple Home app.

00:58:49 ◼   ► I like the Apple Home app for my cameras.

00:58:50 ◼   ► I hate that I also have to use the Accara app for some of

00:58:53 ◼   ► my stuff.

00:58:54 ◼   ► Now they don't have a a product for me to replace my main Acaro

00:58:58 ◼   ► product right now, which is the video doorbell.

00:59:00 ◼   ► Acaro is the only company that makes a home kit

00:59:04 ◼   ► wireless video doorbell, like a battery-powered one, which is fantastic.

00:59:08 ◼   ► I hope Apple do this one day.

00:59:10 ◼   ► I have my fingers crossed because the LG doorbell is called the wired doorbell.

00:59:14 ◼   ► And it's like, Well if you were not planning a wireless one, why would

00:59:17 ◼   ► you call it a wired one?

00:59:18 ◼   ► You know what I mean?

00:59:20 ◼   ► That's my hope.

00:59:21 ◼   ► That is my hope.

00:59:21 ◼   ► Uh 'cause I it's just helpful for the way that our kind of house

00:59:25 ◼   ► is set up.

00:59:25 ◼   ► We we can't have it wired.

00:59:27 ◼   ► Um so we'll see.

00:59:28 ◼   ► But yeah, I think this is just a good offering to have.

00:59:31 ◼   ► I I will definitely be getting um one of the indoor cameras to replace

00:59:35 ◼   ► a camera that I hate but is super helpful and is it'll be even

00:59:39 ◼   ► better based on the fact that it does the moving thing.

00:59:42 ◼   ► Um and I I have been wanting to get a floodlight camera.

00:59:44 ◼   ► Um, 'cause we have a floodlight.

00:59:46 ◼   ► I figure why not have a floodlight camera instead, uh, for our garden.

00:59:49 ◼   ► So that that will be in my future.

00:59:51 ◼   ► But Jason, huge news.

00:59:54 ◼   ► The Apple T V and the home pod mini got an update as well

00:59:57 ◼   ► today.

00:59:57 ◼   ► It's true.

00:59:58 ◼   ► It's true.

00:59:59 ◼   ► They fin it finally happened.

01:00:00 ◼   ► They the the other shoes dropped.

01:00:02 ◼   ► So the Apple T V four K, yeah.

01:00:04 ◼   ► I mean Siri AI uh obviously is what h held all these up.

01:00:08 ◼   ► Yep.

01:00:08 ◼   ► Um what does Serie AI look up on the Apple TV?

01:00:11 ◼   ► They're like, you know, you can ask it questions, including contextual questions about what

01:00:14 ◼   ► you're what you're

01:00:16 ◼   ► brings up looks like it brings up like a almost like a lower third

01:00:19 ◼   ► or something.

01:00:20 ◼   ► They said it was a non intrusive uh response card that comes up that

01:00:24 ◼   ► doesn't like cover up all your video and stuff, which is smart, uh 'cause

01:00:29 ◼   ► it's Apple TV.

01:00:30 ◼   ► Um but they're also gonna add it to older ones?

01:00:34 ◼   ► Yeah.

01:00:35 ◼   ► Okay.

01:00:35 ◼   ► So

01:00:37 ◼   ► this I need to understand a little bit more of.

01:00:39 ◼   ► Apple is saying Siri AI is available as a beta on Apple TV four

01:00:44 ◼   ► K second generational later.

01:00:46 ◼   ► Now I don't know what that what Apple TV that is, honestly, because I'm

01:00:49 ◼   ► so lost uh with the generations at this point.

01:00:52 ◼   ► But I think we're up to like this is like gen four now, I

01:00:56 ◼   ► believe.

01:00:56 ◼   ► Yeah, I think this is four.

01:00:57 ◼   ► And so that's quite a lot of people's Apple TVs.

01:01:01 ◼   ► Yeah.

01:01:02 ◼   ► I figure here it's because the Apple TV is two hundred and ninety-nine dollars

01:01:08 ◼   ► now that they just need to find a way to to put Siri AI

01:01:14 ◼   ► if they care about it on these other things.

01:01:16 ◼   ► 'Cause I think they know they're not going to sell a lot of these.

01:01:19 ◼   ► And also Siri AI, I mean, in the end, it's probably just Siri in

01:01:24 ◼   ► the cloud or maybe it's handing off again to an iPhone or something for

01:01:29 ◼   ► personal context.

01:01:30 ◼   ► So all they did is update the software to talk to an iPhone.

01:01:32 ◼   ► Yep.

01:01:33 ◼   ► If that is a feature, I'm not sure 100%.

01:01:35 ◼   ► Um yeah, it that that's a little bit weird.

01:01:38 ◼   ► Um, you know, the big updates are it's got microphones in it in the

01:01:43 ◼   ► Apple TV box itself.

01:01:45 ◼   ► In the Apple TV box.

01:01:46 ◼   ► So if you don't have a home pod or a home view in your

01:01:52 ◼   ► room where your Apple TV is, you can still shout out, hey Dingus, to

01:01:56 ◼   ► it and it will listen to you, which is interesting.

01:02:00 ◼   ► I figure for a lot of people this is going to be the absolute

01:02:03 ◼   ► worst device.

01:02:04 ◼   ► Right.

01:02:05 ◼   ► Because it's like you put them in a unit or whatever and close a

01:02:08 ◼   ► door on it.

01:02:08 ◼   ► Like with a home podge, you don't do that.

01:02:10 ◼   ► They're out.

01:02:11 ◼   ► Like they're by design, they're out.

01:02:13 ◼   ► It's an interesting choice.

01:02:14 ◼   ► It's yeah, it's an interesting choice.

01:02:16 ◼   ► And then um also you've got uh a new remote, another new remote, and

01:02:22 ◼   ► this one has has precision finding and a little speaker on it so it'll

01:02:27 ◼   ► chirp at you and you can find it more precisely.

01:02:31 ◼   ► So that's a new version of that remote, which is also available separately.

01:02:35 ◼   ► Um, which is fine.

01:02:37 ◼   ► I my Apple TV is yeah is behind a door, so it's not gonna

01:02:41 ◼   ► listen to anything anyway.

01:02:43 ◼   ► Um uh you know, new chip in it, it's gonna be much, you know,

01:02:46 ◼   ► more responsive and all that stuff is nice.

01:02:48 ◼   ► But the bottom line, and uh this is what I've already heard, it's this

01:02:51 ◼   ► product was in those three hours ago as we were recording this.

01:02:54 ◼   ► Is

01:02:56 ◼   ► $299.

01:02:58 ◼   ► It's $2.99.

01:02:59 ◼   ► And like they were selling Apple TVs not very many months ago for what?

01:03:04 ◼   ► $129?

01:03:06 ◼   ► At the base?

01:03:07 ◼   ► 139?

01:03:08 ◼   ► Yeah.

01:03:09 ◼   ► Like it's and then they raise the price and now it's even higher.

01:03:12 ◼   ► It's $299, a $300 TV box.

01:03:16 ◼   ► And like, I'm sure that as Spect the Apple TV box.

01:03:21 ◼   ► Makes sense at 299.

01:03:24 ◼   ► But what doesn't make sense is who's buying a $299 T V box?

01:03:29 ◼   ► I mean, the very, very high end of the market, I guess.

01:03:32 ◼   ► But like it is frustrating that right now this is what you need to

01:03:37 ◼   ► do to get into an Apple TV.

01:03:38 ◼   ► It's very and I heard from all there's so many people who waited.

01:03:41 ◼   ► Like I waited for a while and then I finally just went ahead and

01:03:44 ◼   ► bought an Apple TV six months ago or whatever.

01:03:47 ◼   ► And I I'm glad I did, cause like Come on.

01:03:51 ◼   ► This is uh just uh yeah.

01:03:53 ◼   ► Yeah, I my Apple T V here at the studio is whatever generation it

01:03:58 ◼   ► is, which means it's it doesn't get twenty seven, I think.

01:04:02 ◼   ► Um like there there is a cutoff and I I'm in that.

01:04:05 ◼   ► And like my thoughts like, Oh, okay, well when the new one comes out,

01:04:08 ◼   ► I'll replace the one at home and shuffle it down.

01:04:11 ◼   ► And I'm like, I I don't think I want to do that for three

01:04:13 ◼   ► hundred.

01:04:13 ◼   ► Like I just I'll live with it uh until it becomes a problem for

01:04:17 ◼   ► me and and I'm willing to push that out f quite far into the

01:04:21 ◼   ► distance, honestly.

01:04:22 ◼   ► I mean again, I'm impressed by the specs on this thing, A nineteen right.

01:04:27 ◼   ► But

01:04:28 ◼   ► on the other hand This feels like a high-end model.

01:04:32 ◼   ► Yeah.

01:04:33 ◼   ► Not an only model.

01:04:34 ◼   ► It's the same price as the home view.

01:04:37 ◼   ► Which is a little screen and everything, right?

01:04:39 ◼   ► Yeah.

01:04:40 ◼   ► Yeah.

01:04:40 ◼   ► Screen and speakers and stuff on the home view.

01:04:43 ◼   ► Yeah.

01:04:44 ◼   ► I again

01:04:45 ◼   ► I don't know.

01:04:46 ◼   ► I don't what they're doing here.

01:04:47 ◼   ► Like I appreciate that they're they're building a home strategy, but the Apple TV

01:04:51 ◼   ► strategy still is baffling to me.

01:04:53 ◼   ► I don't know what they're I don't know what they're doing there.

01:04:55 ◼   ► Yeah.

01:04:56 ◼   ► Yeah, it's not great.

01:04:57 ◼   ► Again, not that this product is pr it's probably good.

01:04:59 ◼   ► It is a few Apple TV's so great.

01:05:02 ◼   ► And the way it's yeah, I mean it's um it's my primary interface for

01:05:05 ◼   ► this.

01:05:05 ◼   ► That's great.

01:05:06 ◼   ► And and the way it's spec'd two ninety nine almost makes sense.

01:05:10 ◼   ► It doesn't but nothing makes sense anymore.

01:05:11 ◼   ► But almost, but like for it to be the only one is so weird.

01:05:17 ◼   ► Yes.

01:05:17 ◼   ► And I all I can hope is that they are having conversations about what

01:05:22 ◼   ► the lighter Apple TV looks like.

01:05:25 ◼   ► Because there should be a lighter Apple TV product that you could buy.

01:05:29 ◼   ► Like please, something.

01:05:32 ◼   ► We'll see.

01:05:33 ◼   ► Also, I'm gonna I'm gonna bring out one of my usual Apple TV hardware

01:05:36 ◼   ► complaints now, which is I'm so frustrated because it's the FaceTime on the Apple

01:05:42 ◼   ► TV is so good.

01:05:43 ◼   ► I'm so frustrated that they still have not made uh an accessory that is

01:05:48 ◼   ► a like a camera that you can stick on top of your TV to

01:05:51 ◼   ► do FaceTime.

01:05:52 ◼   ► Uh I mean you can use an iPhone for it, but like it's super

01:05:55 ◼   ► inconvenient to do that.

01:05:57 ◼   ► How about a soundbar?

01:06:00 ◼   ► 'Cause the sound bar has to be uncovered, right?

01:06:03 ◼   ► You have to be able to have sense chev lines.

01:06:05 ◼   ► But camera and microphones in it.

01:06:06 ◼   ► Camera, microphones,

01:06:09 ◼   ► make it a proper product, you know?

01:06:13 ◼   ► And charge that.

01:06:14 ◼   ► Charge two ninety nine for that.

01:06:18 ◼   ► Yeah.

01:06:20 ◼   ► It's

01:06:21 ◼   ► or i the pricing of the home view just makes this very awkward.

01:06:25 ◼   ► 'Cause it it does two ninety nine for the home view is a surprise

01:06:29 ◼   ► to me.

01:06:29 ◼   ► I would have expected more.

01:06:31 ◼   ► It is such a Rorschach test for people.

01:06:34 ◼   ► Yes.

01:06:34 ◼   ► Because the home view ever I I don't know.

01:06:37 ◼   ► So again, it's only been three hours.

01:06:38 ◼   ► Yeah.

01:06:38 ◼   ► The home view for $2.99, all I've been hearing is, oh, thank goodness, that's

01:06:43 ◼   ► a that's a reasonable price for that product.

01:06:45 ◼   ► Yeah.

01:06:45 ◼   ► And the Apple TV for $2.99 is like, what are they doing?

01:06:48 ◼   ► And it's the same price.

01:06:50 ◼   ► But I'm sorry, like that thing is like a speaker with a screen and

01:06:55 ◼   ► And it moves.

01:06:59 ◼   ► Yeah, it's not a tabletop robot, but you can you can move around and

01:07:01 ◼   ► stuff.

01:07:02 ◼   ► And then there's Apple TV, which is just a a a block that you

01:07:04 ◼   ► plug into your TV, also two ninety nine.

01:07:06 ◼   ► And I I it is a mysterious David Schab in our Discord was pointing

01:07:10 ◼   ► out like the Apple TV specs now are verging on like MacBook Neo specs.

01:07:16 ◼   ► Oh my god.

01:07:17 ◼   ► I'm sure like I'm sure it's good.

01:07:19 ◼   ► I'm sure it's good.

01:07:20 ◼   ► But again, why are those the specs?

01:07:23 ◼   ► Yeah.

01:07:23 ◼   ► And and why is that the product you're selling?

01:07:26 ◼   ► Again, not that they you couldn't sell this product, but

01:07:30 ◼   ► W but w why is that it?

01:07:32 ◼   ► This is an I is this an issue with like the system on a

01:07:37 ◼   ► chip kind of idea of like if you need it to support something, it's

01:07:43 ◼   ► gotta have an A nineteen in it.

01:07:46 ◼   ► If it's gonna have an A nineteen in it, it has a minimum amount

01:07:49 ◼   ► of RAM.

01:07:49 ◼   ► It has

01:07:51 ◼   ► I m so my my gut feeling here is that they have issues with

01:07:54 ◼   ► what with chip production, which everybody does.

01:07:56 ◼   ► Yeah.

01:07:57 ◼   ► And when they make an Apple T.

01:07:58 ◼   ► V, because they don't do Apple TV versions very often, what they need to

01:08:02 ◼   ► do is commit to having chip availability for years.

01:08:05 ◼   ► And so I wonder if what's going on here is they kind of got

01:08:09 ◼   ► stuck in this moment where they like they don't really have enough availability of

01:08:13 ◼   ► their older chips.

01:08:14 ◼   ► Yeah.

01:08:14 ◼   ► And the newer chips cost.

01:08:16 ◼   ► And so the Apple TV gets kind of like stuck in between.

01:08:19 ◼   ► I think that may be what's going on here, but like they gotta find

01:08:22 ◼   ► a way out of this.

01:08:23 ◼   ► They need to they need to find a way to have a more reasonably

01:08:27 ◼   ► spec'd low end product.

01:08:28 ◼   ► Because the the truth is, Apple TV, yes, the the lower spec'd Apple TVs

01:08:33 ◼   ► are slower.

01:08:34 ◼   ► They're a little slower and more.

01:08:36 ◼   ► But in the bottom line is you can move around the interface just fine,

01:08:39 ◼   ► and then you play a video and the videos play just fine.

01:08:42 ◼   ► And like that's ninety-five percent of what they are.

01:08:47 ◼   ► So ninety-nine percent of what they are.

01:08:49 ◼   ► So I I I I think we just gotta put that on the on

01:08:52 ◼   ► the to-do list for John Turnus is have a have a lower end TV

01:08:57 ◼   ► solution in addition to this product.

01:08:59 ◼   ► But I do wonder if it it I I don't know enough about this

01:09:03 ◼   ► and a lot of it is shrouded in mystery, but my my gut feeling

01:09:06 ◼   ► is a lot of this is about chip availability.

01:09:08 ◼   ► And that they have the chips that they've got and with an Apple T

01:09:12 ◼   ► V you're making you're you're got enough A nineteen's for years with this.

01:09:17 ◼   ► Yes.

01:09:17 ◼   ► The home view has an A eighteen in it, by the way.

01:09:20 ◼   ► Just just as a thing.

01:09:21 ◼   ► But there is a home view, that's why it's that's how it can be

01:09:25 ◼   ► two ninety nine like the Apple TV, is that they it's got a screen,

01:09:28 ◼   ► but it also has a slightly lesser processor.

01:09:30 ◼   ► So again, from a different bin of the bins that this is the downside

01:09:33 ◼   ► of the Apple Silicon thing, I suppose, is is this, which is they have

01:09:38 ◼   ► to manage their chip resources, right?

01:09:40 ◼   ► It's a challenge for them.

01:09:42 ◼   ► And I think sometimes it does lead to weird distortions of uh product decisions

01:09:47 ◼   ► because of their trip availability.

01:09:49 ◼   ► That's what I think.

01:09:50 ◼   ► Yep.

01:09:51 ◼   ► Home Pub Mini Two.

01:09:52 ◼   ► Uh I'm gonna get to the the most interesting thing last.

01:09:57 ◼   ► Can we talk about product names?

01:09:58 ◼   ► That's the least interesting but I just want to point out that it's Apple

01:10:01 ◼   ► T V four K fourth generation.

01:10:02 ◼   ► Yeah with the HomePod Mini Two.

01:10:05 ◼   ► Yeah, I don't know.

01:10:06 ◼   ► Like some some numbers are in the names, some are not in the names.

01:10:08 ◼   ► Yeah.

01:10:09 ◼   ► I don't know what it means.

01:10:10 ◼   ► This doesn't make sense.

01:10:11 ◼   ► Um and and it they come in colors.

01:10:13 ◼   ► There's a pink, you can get pinks, pinkies blue, white, and midnight.

01:10:18 ◼   ► Yeah.

01:10:18 ◼   ► They have a new feature called sound glow.

01:10:21 ◼   ► So this is the ongoing home pod question, which is what do we do

01:10:24 ◼   ► with that thing on the top that they had from the beginning, which is

01:10:26 ◼   ► like this kind of blobby thing that like it shows you're listening except you

01:10:30 ◼   ► can't see it because it's on the top.

01:10:32 ◼   ► And with SoundGlow, what they're doing is it's visualizer so it moves to the

01:10:36 ◼   ► music.

01:10:37 ◼   ► Yep.

01:10:37 ◼   ► So it's it's it's not fake, it's moving to the music and it's based

01:10:41 ◼   ► on the the album art, which you can't see on it, but if you

01:10:44 ◼   ► know what the album art is, ooh, this is blue, it'll be blue, uh

01:10:48 ◼   ► for of the song that's currently playing.

01:10:49 ◼   ► Yeah.

01:10:50 ◼   ► So that's going on.

01:10:50 ◼   ► They got a little visualizer on the top.

01:10:52 ◼   ► It obviously um is uh i is more modern in a bunch of ways.

01:10:58 ◼   ► It's it's still got the what it had before which is I think thread

01:11:01 ◼   ► radio and uh and uh humidity sensor and a temperature sensor so it'll it'll

01:11:05 ◼   ► work in the Apple home in that way.

01:11:07 ◼   ► Yep.

01:11:07 ◼   ► Jason, do you remember when they shipped the AirPods Max update?

01:11:12 ◼   ► And for a period of time you couldn't plug a cable in.

01:11:16 ◼   ► Do you remember?

01:11:16 ◼   ► Yeah.

01:11:17 ◼   ► And then all of a sudden we were like, hey, oh cables.

01:11:20 ◼   ► The cable's back.

01:11:20 ◼   ► Well.

01:11:21 ◼   ► The HomePod Mini Two supports Siri AI.

01:11:24 ◼   ► Up.

01:11:24 ◼   ► But later.

01:11:27 ◼   ► But but later.

01:11:28 ◼   ► Not yet.

01:11:29 ◼   ► This is the this is the moment we were all uh we in our

01:11:32 ◼   ► little text thread we were looking at the press releases together and Stephen Hackett

01:11:36 ◼   ► and I simultaneously were were typing, wait a second, the home pod mini two

01:11:43 ◼   ► has Siri AI support via a future software update.

01:11:47 ◼   ► Yeah.

01:11:48 ◼   ► And like, I don't know, like it's been a busy time for Apple Software

01:11:54 ◼   ► Group and I've and and they had to ship Siri AI and they had

01:11:58 ◼   ► that big setback.

01:11:59 ◼   ► Set back two years ago, and we know the backstory here that these products

01:12:02 ◼   ► have kind of been waiting for the software to catch up.

01:12:05 ◼   ► And I feel like this is the little tiny place that peeks through where

01:12:11 ◼   ► it is revealed the thing that Mark Erman's been reporting all along, which is

01:12:16 ◼   ► all these home products were let down by the software.

01:12:19 ◼   ► Mm-hmm.

01:12:19 ◼   ► They were let down.

01:12:20 ◼   ► The people who built the hardware built this hardware and then it sat because

01:12:24 ◼   ► the software wasn't ready and here's the little clue about that backstory is one

01:12:30 ◼   ► of the banner features of the HomePod Mini Two is that like these other

01:12:33 ◼   ► products, it supports Siri AI.

01:12:35 ◼   ► Except it doesn't yet that it's a coupon in the box to get Siri

01:12:40 ◼   ► AI later at a later time.

01:12:42 ◼   ► And it's like, what are they doing?

01:12:44 ◼   ► There's no indication.

01:12:46 ◼   ► It's just future.

01:12:49 ◼   ► Future.

01:12:50 ◼   ► Like I don't year is twenty forty five.

01:12:54 ◼   ► A software update is released.

01:12:55 ◼   ► How does HomeView and Apple TV support Siri AI, but HomePod Mini doesn't?

01:13:02 ◼   ► Like what is what could be different?

01:13:03 ◼   ► But what could be different?

01:13:05 ◼   ► Not enough time.

01:13:06 ◼   ► Didn't I too busy?

01:13:08 ◼   ► I don't understand.

01:13:09 ◼   ► Like had a lunch.

01:13:10 ◼   ► How to go.

01:13:11 ◼   ► Obviously I don't understand software development enough.

01:13:14 ◼   ► 'Cause isn't it all just doing the same thing ultimately?

01:13:16 ◼   ► Like it all just calls to a server and gets a something I don't

01:13:19 ◼   ► know.

01:13:20 ◼   ► Obviously it's not, right?

01:13:22 ◼   ► Obviously there's something different or this wouldn't be happening.

01:13:25 ◼   ► But I don't I don't understand.

01:13:27 ◼   ► It it just and again, like I mean it is what it is, but

01:13:31 ◼   ► you look at that and you say

01:13:34 ◼   ► What are you doing releasing a product to the world where one of its

01:13:39 ◼   ► banner features is, but not yet.

01:13:42 ◼   ► And unlike this isn't the only one, the pencil support on the iPhone Duo

01:13:48 ◼   ► is one of those, right?

01:13:49 ◼   ► Where it's like, this is gonna be great.

01:13:50 ◼   ► Not yet.

01:13:51 ◼   ► Um and we may know the backstory there that they were trying something else.

01:13:55 ◼   ► I'm not convinced that that's actually the reason.

01:13:57 ◼   ► I I I'm not convinced that the the iPhone pencil that they killed and

01:14:02 ◼   ► they're just going with the USB-C pencil.

01:14:03 ◼   ► I'm not I'm not convinced those are any different from a technical standpoint, really,

01:14:08 ◼   ► in terms of the receiving.

01:14:09 ◼   ► I think that's a feature that they kicked to the curb because they didn't

01:14:12 ◼   ► get it right.

01:14:13 ◼   ► Um, but like these are signs.

01:14:15 ◼   ► Hey, the software is there.

01:14:17 ◼   ► It they the software story this fall has been pretty good.

01:14:20 ◼   ► Siri AI is pretty good.

01:14:21 ◼   ► Like, okay.

01:14:23 ◼   ► But boy, like it's still not great.

01:14:26 ◼   ► Still there's still issues with the software, let's just say that if they ship.

01:14:31 ◼   ► 'Cause like obviously Apple's like we gotta ship this product.

01:14:33 ◼   ► It's gotta go out with the rest of them.

01:14:35 ◼   ► And from a software side, somebody's like, We just can't get it.

01:14:38 ◼   ► We can't commit to this being ready for launch.

01:14:40 ◼   ► So we'll roll it into the next version.

01:14:42 ◼   ► And they're like all right, I guess we'll go with it.

01:14:44 ◼   ► I mean you're not gonna not give the home pod mini 2, its launch

01:14:47 ◼   ► with all these other products.

01:14:48 ◼   ► They all kind of do need to go together, but woof, it just is

01:14:52 ◼   ► a it's just a bad sign.

01:14:54 ◼   ► It's a red it this is a red flag, right?

01:14:56 ◼   ► Of like something is wrong here.

01:14:59 ◼   ► Yeah, it's some

01:15:01 ◼   ► Peculiar.

01:15:02 ◼   ► It's a very and like and I I agree with you, right?

01:15:04 ◼   ► Like and I understand, like there are features in products very often that are

01:15:08 ◼   ► like it's it's gonna come later, right?

01:15:11 ◼   ► But this one feels pretty core to the product experience, right?

01:15:15 ◼   ► It does.

01:15:15 ◼   ► Um like it's actually actually let me rephrase that.

01:15:18 ◼   ► It is the entire product experience.

01:15:20 ◼   ► It's the entire product experience.

01:15:21 ◼   ► It's like if they were like, We're gonna we're gonna ship this iPhone, but

01:15:24 ◼   ► iOS comes later.

01:15:27 ◼   ► I was gonna so what what I was gonna say is you're gonna love

01:15:30 ◼   ► the camera on the iPhone eighteen pro, which will be enabled by a future

01:15:34 ◼   ► software update.

01:15:36 ◼   ► The touch screen.

01:15:37 ◼   ► Sorry, camera doesn't work right now.

01:15:40 ◼   ► But you enjoy the enjoy the rest of it and the game we'll we'll

01:15:43 ◼   ► update that game.

01:15:43 ◼   ► I feel bad.

01:15:44 ◼   ► I I I ag I agree with I feel bad for the hardware team.

01:15:49 ◼   ► Yeah.

01:15:49 ◼   ► Yeah.

01:15:50 ◼   ► I feel bad for them.

01:15:51 ◼   ► This whole thing, this whole nightmare.

01:15:54 ◼   ► And again, these this is the legacy of decisions made years ago.

01:15:56 ◼   ► Yeah.

01:15:57 ◼   ► So it may be that they're all in a better place right now.

01:15:59 ◼   ► Yeah.

01:15:59 ◼   ► It may be that they're cleaning up the it is.

01:16:02 ◼   ► It is.

01:16:02 ◼   ► Th like what they have shipped, I I think has been pretty good.

01:16:05 ◼   ► Yeah.

01:16:06 ◼   ► I think it may be that they're just picking up the pieces.

01:16:08 ◼   ► They're cleaning up all the garbage, all the damage of the last couple of

01:16:11 ◼   ► years, and this is a thing that they just couldn't get and they decided

01:16:14 ◼   ► to move ahead with it.

01:16:15 ◼   ► But again, putting on I'm putting on John Turnus's to do list, like, if

01:16:22 ◼   ► this is not handled, this needs to be handled because something is wrong.

01:16:25 ◼   ► And all everything we talk about with like AI stuff and the pace of

01:16:29 ◼   ► AI, th this is the thing look.

01:16:33 ◼   ► Apple

01:16:35 ◼   ► I've never really been concerned about the future of Apple since it came back,

01:16:39 ◼   ► and I'm not really now.

01:16:40 ◼   ► I think they've got so much money and so much brand equity and all

01:16:43 ◼   ► of that.

01:16:44 ◼   ► But still, you can't be complacent.

01:16:46 ◼   ► What I would say is, as a hardware company, I Apple is unparalleled in

01:16:53 ◼   ► the world.

01:16:54 ◼   ► They are the best.

01:16:55 ◼   ► They are executing.

01:16:56 ◼   ► I mean, look at that.

01:16:57 ◼   ► iPhone 2 is another example of it.

01:16:59 ◼   ► Like amazing hardware.

01:17:03 ◼   ► Just they are at the top of their game.

01:17:05 ◼   ► They build their own chips.

01:17:07 ◼   ► The chips are great.

01:17:08 ◼   ► Top of their game.

01:17:10 ◼   ► The software, they are playing a different game from anybody else because they've got

01:17:14 ◼   ► all these different devices and all these different OS variants that they're doing.

01:17:18 ◼   ► I get it.

01:17:18 ◼   ► And they're very clever in how they reuse parts and all of that.

01:17:22 ◼   ► But that all said, like I'm worried about their software game.

01:17:27 ◼   ► It was already shaky, and the the pace of change in software especially with

01:17:34 ◼   ► the AI stuff, is breathtaking.

01:17:37 ◼   ► And their pace was plotting.

01:17:40 ◼   ► So that's my that's like my number one agenda item for for our friend.

01:17:45 ◼   ► JT.

01:17:46 ◼   ► Yeah.

01:17:46 ◼   ► Is is how do we revamp and that you know, and via JT, Craig

01:17:51 ◼   ► Federigi, of like how do we change how Apple approaches software and I now

01:17:55 ◼   ► the advantage is they they'll be able to take advantage of AI tools to

01:17:59 ◼   ► help them accelerate.

01:18:00 ◼   ► And that's great.

01:18:01 ◼   ► But like and I know that it's we're we're looking at things that that

01:18:05 ◼   ► are kind of a year delayed from where it is right now.

01:18:09 ◼   ► But like still feels like that's there's a house on fire over there that

01:18:12 ◼   ► that you just gotta deal with it.

01:18:14 ◼   ► But like the benef mm, not benefit.

01:18:17 ◼   ► So I agree with you uh about obviously like the the AI pays, but

01:18:21 ◼   ► I feel like at least with operating system stuff

01:18:26 ◼   ► They're much and much the same as their competitors in the case that sometimes

01:18:30 ◼   ► things just don't finished when they ship, right?

01:18:33 ◼   ► Like it there's a there's been a lot of conversations about the Google books

01:18:38 ◼   ► in the last week.

01:18:39 ◼   ► Yeah.

01:18:39 ◼   ► So Google released a bunch of products and I was listening to the Verge

01:18:42 ◼   ► Cast and they were like, There are just places of this operating system that

01:18:46 ◼   ► just don't feel like they're done.

01:18:48 ◼   ► And like Marquez Brownley's review, he's like, There's screen rotate toggle in control center.

01:18:55 ◼   ► It doesn't do that.

01:18:57 ◼   ► Like it it doesn't so it's like, you know, like these things

01:19:02 ◼   ► they happen.

01:19:03 ◼   ► And it's not an excuse, but it's a because I ag the reason I

01:19:06 ◼   ► mentioned is I agree with you that they uh from a hardware perspective, they

01:19:09 ◼   ► are unparalleled.

01:19:09 ◼   ► Like n I don't believe anyone comes near to them and they have a

01:19:12 ◼   ► lot of software foibles, but so do their competitors, so maybe they kinda get

01:19:16 ◼   ► away with it.

01:19:17 ◼   ► But software is changing And are they equipped to handle that world?

01:19:24 ◼   ► That's the one we need to to wait and see and find out on.

01:19:27 ◼   ► But these are the products today.

01:19:30 ◼   ► It's uh interesting uh offering overall today.

01:19:34 ◼   ► It's very obviously home focused.

01:19:36 ◼   ► That was the the design of the event.

01:19:38 ◼   ► Um and from like a s a s an overall suite of products with

01:19:42 ◼   ► some odd areas.

01:19:45 ◼   ► You know, the the the Syria and home pod, the pricing of the Apple

01:19:48 ◼   ► TV.

01:19:49 ◼   ► Otherwise, I think a pretty solid

01:19:52 ◼   ► offering today.

01:19:53 ◼   ► Yeah.

01:19:54 ◼   ► My di biggest disappointment of well, okay.

01:19:57 ◼   ► Disappointed by the Apple TV price.

01:19:59 ◼   ► I'm home pod doesn't ship with with Siri AI.

01:20:02 ◼   ► But I think they missed an opportunity to do a video at least explaining

01:20:07 ◼   ► the Apple home philosophy and why you want this stuff.

01:20:10 ◼   ► And I know they'll have ads and stuff.

01:20:12 ◼   ► And they do they're like um what I'm calling the Apple product manager influencer

01:20:20 ◼   ► marketing that they do on the Instagram page where they have like a very

01:20:23 ◼   ► mini stripped down presentation.

01:20:26 ◼   ► But it wasn't super in depth, but I did do one today.

01:20:29 ◼   ► Yeah I I just I would like to see something on front and center

01:20:32 ◼   ► on Apple dot com that says here's what our vision is for the home.

01:20:36 ◼   ► Mm-hmm.

01:20:36 ◼   ► And that didn't happen.

01:20:37 ◼   ► So that that I don't know.

01:20:39 ◼   ► I'm a little concerned about that because I do think they need to kinda

01:20:41 ◼   ► explain their strategy.

01:20:42 ◼   ► But maybe they'll piecemeal.

01:20:44 ◼   ► Um but uh yeah.

01:20:46 ◼   ► Anyway, it's very interesting and a day that, you know, I'm sure everybody at

01:20:49 ◼   ► Apple wished it happened early last year.

01:20:52 ◼   ► Yeah.

01:20:52 ◼   ► But here we are.

01:20:53 ◼   ► We got it October thirteenth twenty twenty six, we uh we did it, everybody.

01:20:58 ◼   ► I would say I agree with what you're saying.

01:21:00 ◼   ► At least they've at least they gave this some kind of event, right?

01:21:05 ◼   ► It wasn't just press releases or more.

01:21:09 ◼   ► They did some they did yeah, I mean they did media work and they

01:21:11 ◼   ► did a little uh influencer event in New York City.

01:21:13 ◼   ► So pre briefing too, which is very interesting, right?

01:21:16 ◼   ► They they they at least gave it a push.

01:21:20 ◼   ► A push.

01:21:21 ◼   ► Of course.

01:21:21 ◼   ► Of course.

01:21:22 ◼   ► But they didn't as big a push as I think maybe they could have.

01:21:25 ◼   ► I would have liked to have seen the home view in the iPhone keynote,

01:21:28 ◼   ► honestly.

01:21:28 ◼   ► I know it would have made that keynote really long, but I think that

01:21:32 ◼   ► would have been a nice thing to put to put into there 'cause I

01:21:35 ◼   ► think it would have been fun to show the duo and the home view

01:21:39 ◼   ► like in one video.

01:21:40 ◼   ► Like I feel like that would be very interesting.

01:21:42 ◼   ► And I also think it ties into the intelligent personal hub idea pretty well.

01:21:47 ◼   ► Like 'cause this this little device.

01:21:49 ◼   ► So again, even if they would have had John Turner say that phrase again

01:21:53 ◼   ► and point at this thing, right?

01:21:55 ◼   ► Like in a video today, w would have been a nice thing to add

01:21:59 ◼   ► to the overall package.

01:22:02 ◼   ► Jason, let's take a moment uh to talk about design in California because it's

01:22:06 ◼   ► a big week.

01:22:07 ◼   ► We have uh our first new series since the show launched coming this week.

01:22:12 ◼   ► Uh it is The Origin of the iPod, which we're very excited about.

01:22:17 ◼   ► It's just talking about the personal hub.

01:22:19 ◼   ► We've been thinking a lot about hubs

01:22:22 ◼   ► and personal digital hubs, personal hubs.

01:22:25 ◼   ► Otherwise because we and we talk about it.

01:22:27 ◼   ► So like if you know we've been referencing the p intelligent personal hub idea

01:22:32 ◼   ► because John Turner spoke about it and we'd all thought about it as the

01:22:35 ◼   ► digital hub, which goes back to the iPod.

01:22:37 ◼   ► In this series, uh which starts this Wednesday, there is an episode which is

01:22:42 ◼   ► focused on the digital hub.

01:22:44 ◼   ► Um, there are five episodes in our series on the origins of the iPod.

01:22:49 ◼   ► So we're gonna tell the story of how Apple goes from having no music

01:22:53 ◼   ► strategy to building the iPod in a year, essentially.

01:22:57 ◼   ► We talk about digital hub.

01:22:59 ◼   ► It's two years, but it's year one is oh, digital music is a thing

01:23:04 ◼   ► and iTunes comes out of that.

01:23:06 ◼   ► And that's two thousand.

01:23:08 ◼   ► And then in two thousand one they go from we sh perhaps we should

01:23:11 ◼   ► build a music player early in two thousand one or late in two thousand

01:23:15 ◼   ► to announcing it twenty five years ago this week and shipping it twenty five

01:23:19 ◼   ► years ago next month.

01:23:20 ◼   ► Yeah.

01:23:21 ◼   ► Uh in like less than a year from conception to shipping.

01:23:25 ◼   ► Yep.

01:23:25 ◼   ► Um and yeah, so we tell that story in five episodes.

01:23:28 ◼   ► Five episodes.

01:23:29 ◼   ► Where episodes one episode one is going to be out this week to everybody

01:23:33 ◼   ► and all five episodes out this week to our members.

01:23:38 ◼   ► So uh yeah, it's a great story.

01:23:39 ◼   ► They it it goes from the origins of the MP three itself, which is

01:23:44 ◼   ► an interesting story.

01:23:44 ◼   ► It's a really interesting story, all the way through to Apple announcing and shipping

01:23:52 ◼   ► the iPod in very weird times.

01:23:55 ◼   ► Yeah.

01:23:55 ◼   ► There are some I don't want to spoil it.

01:23:57 ◼   ► There are some twists and turns to this story.

01:24:00 ◼   ► Uh which you may not consider until we get to them.

01:24:04 ◼   ► And also

01:24:06 ◼   ► personal story as well in this in this series.

01:24:10 ◼   ► Did I shed a tear while recording this?

01:24:12 ◼   ► Indeed, yes, I did.

01:24:14 ◼   ► There this

01:24:15 ◼   ► I love this series so much and I cannot wait for people to hear

01:24:19 ◼   ► it.

01:24:19 ◼   ► Um you can go to relay.fm slash designed and check it out if you

01:24:23 ◼   ► haven't yet.

01:24:24 ◼   ► Maybe you felt like a story about macOS wasn't for you, and maybe the

01:24:28 ◼   ► iPod is for you, and I hope that you'll listen to this.

01:24:31 ◼   ► If you haven't listened to Designing California, and then you'll say actually this is

01:24:35 ◼   ► really fun and you'll go listen to everything we've done.

01:24:37 ◼   ► Uh there'll be YouTube versions as there are uh always.

01:24:40 ◼   ► Um and speaking of YouTube, I wanna try every time we would do a

01:24:44 ◼   ► series, I want I'm I'm trying to think of like fun ways to celebrate

01:24:48 ◼   ► these series 'cause they don't happen that often really.

01:24:50 ◼   ► It's like one a month, most likely.

01:24:53 ◼   ► And so this Wednesday at eleven AM US Eastern time on the Designing California

01:24:58 ◼   ► YouTube channel.

01:24:59 ◼   ► There'll be a link in the show notes.

01:25:01 ◼   ► I am planning to do a live stream where I am hoping to mod

01:25:05 ◼   ► an iPod with an interesting upgrade kit which should add wireless charging and Bluetooth

01:25:10 ◼   ► to an iPod.

01:25:11 ◼   ► Okay.

01:25:12 ◼   ► We'll see how it goes.

01:25:13 ◼   ► All right.

01:25:14 ◼   ► Like I I have s bought this kit.

01:25:16 ◼   ► The instructions are dubious at best.

01:25:19 ◼   ► So that will be something you can tune in on.

01:25:21 ◼   ► It'll be fun.

01:25:22 ◼   ► And you can watch later on as well.

01:25:23 ◼   ► And uh we'll we will talk a lot about the iPod uh during this

01:25:27 ◼   ► live stream if you wanna come and hang out.

01:25:29 ◼   ► But the most important thing is to go and check out design in California

01:25:32 ◼   ► at relay.fm slash designed and then hey, if you listen to the first episode

01:25:36 ◼   ► and you're like, Oh man, I want all of it, you can sign up

01:25:39 ◼   ► to become a member and you will in fact get all of it.

01:25:42 ◼   ► Uh so that is available to you if you would like.

01:25:47 ◼   ► It's rumor roundup time, Jason Snell.

01:25:49 ◼   ► Yeehaw.

01:25:51 ◼   ► What we didn't get today is any news on Macs.

01:25:54 ◼   ► So there's still these Macs out there in the ether.

01:25:58 ◼   ► According to Mark German, Apple is getting ready to host another event this month

01:26:03 ◼   ► on October 27th, focused on Macs and the iPad Mini.

01:26:07 ◼   ► This is where we will see both 14 and 16-inch OLED MacBook Pros with

01:26:12 ◼   ► touch screens and a dynamic island.

01:26:14 ◼   ► Mark also recently reported that this laptop will be significantly lighter than the current

01:26:19 ◼   ► MacBook.

01:26:20 ◼   ► Pros.

01:26:20 ◼   ► A long time ago he had said significantly thinner, which he has said is

01:26:24 ◼   ► not happening.

01:26:24 ◼   ► It's more they will not be significantly thinner.

01:26:27 ◼   ► Maybe it was like I don't know what, but lighter, not thinner.

01:26:30 ◼   ► And a new iPad meaning with an OLED display.

01:26:33 ◼   ► Uh Mark is hearing this will be considerably more expensive than the current model,

01:26:37 ◼   ► which is currently priced at five ninety nine, along with M six powered iMac

01:26:42 ◼   ► and entry level fourteen inch MacBook Pro.

01:26:45 ◼   ► Busy month.

01:26:46 ◼   ► So that is like a few days after the duo comes out.

01:26:50 ◼   ► Wow.

01:26:51 ◼   ► We're in for one this time.

01:26:52 ◼   ► Yeah, it's a lot.

01:26:53 ◼   ► Yeah.

01:26:54 ◼   ► It's a lot.

01:26:54 ◼   ► So I wonder how they'll roll this out.

01:26:56 ◼   ► Again, I'm I'm kinda who knows?

01:26:58 ◼   ► This uh German says they're gonna be like an influencer touch the laptop thing,

01:27:03 ◼   ► touch the iPod iPad at uh in LA.

01:27:07 ◼   ► In LA, yeah.

01:27:08 ◼   ► Focused around creatives, he said.

01:27:10 ◼   ► So maybe it's like yeah, you you're a music producer and you go to

01:27:14 ◼   ► screen for your computer.

01:27:15 ◼   ► Yeah.

01:27:15 ◼   ► I've been to those in New York before where it's like, here's a music

01:27:19 ◼   ► producer, here's a video editor, uh, we're gonna show how they use this to

01:27:24 ◼   ► do their creative work and it's a whole like uh little dog and pony

01:27:28 ◼   ► show that they do about how you can use these things.

01:27:31 ◼   ► I once had a conversation with someone who'd been on one of those demos.

01:27:35 ◼   ► Like they would they were the person doing the demo all day and they

01:27:38 ◼   ► described it as as like hellish.

01:27:41 ◼   ► Just doing the same demo over and over and over again for like eight

01:27:45 ◼   ► hours for like two days or something.

01:27:47 ◼   ► It seems pretty intense, but yes, that's what they do.

01:27:50 ◼   ► And then you go there and they do the whole thing and etc, etcetera,

01:27:53 ◼   ► etc.

01:27:53 ◼   ► But so yeah, I am really excited.

01:27:56 ◼   ► I don't believe I want well, okay.

01:27:59 ◼   ► I obviously want the new MacBook Pro with a touch screen OLED.

01:28:03 ◼   ► I it's not the product for me, but I wanna really wanna try one.

01:28:06 ◼   ► Uh but man, that is gonna be expensive, right?

01:28:09 ◼   ► Like that is gonna be yeah.

01:28:10 ◼   ► Oh boy, that is gonna be something.

01:28:12 ◼   ► Yeah.

01:28:13 ◼   ► But I'm excited about it.

01:28:14 ◼   ► Just to be clear, um what we're expecting is um that these are gonna

01:28:20 ◼   ► be the models with the M five Pro and Max chips.

01:28:23 ◼   ► Yeah.

01:28:23 ◼   ► Yeah.

01:28:24 ◼   ► I don't be an M six MacBook Pro OLED because I think the Or

01:28:30 ◼   ► an M seven.

01:28:30 ◼   ► Not yeah.

01:28:31 ◼   ► Not yeah.

01:28:32 ◼   ► Yeah.