00:01:58
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I hope he can't hear me because this would actually suck like just to hear me every now
00:02:04
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and then say a bunch of things. But I, the live stream says hi to underscore. I will know
00:02:12
◼►
if he's listening to me. If he turns around a wave, he isn't. So good news for everybody.
00:02:18
◼►
Oh, he's double thumbs up. Hang on. He's got his AirPods in, which might mean he's attempting to
00:02:24
◼►
listen to the show right now. And he's just gone red. So this is good news. Good news from everyone.
00:02:29
◼►
Everyone's favorite underscore is here live in the studio. Excellent.
00:02:31
◼►
We had a good time. We had a good time watching together. Let's move on and score the draft.
00:02:37
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Okay, let's do it. This was a wild one. And I want to just say that as, as the person who
00:02:44
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doesn't have to adjust his pennant because I lost again, Mike, our drafts are really close
00:02:51
◼►
every time, like every time. That's the thing is I would feel better about it if you just
00:02:55
◼►
beat the pants off of me, but it's like, how many of them have been tiebreakers? How many
00:02:59
◼►
of them have been one point? And this one is, there are the weirdest shadings here, but the
00:03:06
◼►
ultimate endorsed score by all involved is nine to eight in your favor. I got the, I finally
00:03:13
◼►
got the tiebreaker, right? Congrats. Congrats. Congrats. It doesn't matter. Okay. So you want
00:03:21
◼►
to go through it? Yeah. This is super close. This one, I think. Yeah. So I like it when
00:03:26
◼►
it's super close. It means that we know what we're doing. And what I will say too is this
00:03:29
◼►
one, we, we made it harder for ourselves, I think still. So yeah, we're doing what we can.
00:03:34
◼►
For sure. Also, if we didn't do the St. Jude challenge, I would have won, but alas, we did
00:03:40
◼►
the St. Jude challenge. That's how it goes. It's my sacrifice for the kids. So what we
00:03:47
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got, what, what we got right is all of the iPhone picks, which is interesting. I said there'd
00:03:52
◼►
be a C modem in another phone. The iPhone air has a C modem. Apple introduces a replacement
00:03:57
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for fine woven. They did it in the pro phones with tech woven. The iPhone air is the thinnest
00:04:02
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iPhone ever, but not as thin as the iPad pro, which is absolutely where it is. Good pick.
00:04:07
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The Apple logo on an iPhone is shifted. It is in that second area on the iPhone pro. So
00:04:14
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that's four for four. And you had iPhone pro models feature aluminum on the back, not just
00:04:19
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glass. Oh yes, they do. iPhone air has a single camera on the back. Now I'm going to give this
00:04:24
◼►
to you even though Apple would like us to believe that this single camera is many cameras because
00:04:29
◼►
it's one camera. Yeah. Uh, iPhone cases feature lanyard attachment. That whole cross body strap
00:04:34
◼►
thing counts. We decided, and I think that's only fair. Oh yeah. Uh, well, I mean, is the
00:04:38
◼►
cross body strap a lanyard? I mean, it doesn't matter. Um, the iPhone pro max has an increased
00:04:44
◼►
zoom on the tetra prism lens. Now in there's another pick later that I feel like is balanced out
00:04:50
◼►
by this one, but I would say that if I was trying to throw myself on the, on the feet of the jury,
00:04:55
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I would say what happened in the iPhone pro and pro max, the pro max, by the way,
00:05:00
◼►
basically not mentioned. It's mentioned one time in passing. I was like, Oh, when are they going to
00:05:05
◼►
get to the pro max? And Dave's like, Oh no, they did it already. It's like, wait, what? It's like,
00:05:09
◼►
Oh, it exists. When are they going to get to the fireworks factory? Cause it's just a big pro.
00:05:13
◼►
It's just a big pro and there's nothing else different about it, which is surprising. I think a little bit,
00:05:17
◼►
but increased zoom on the tetra prism lens. I should have seen this coming. And this is,
00:05:22
◼►
this is, I mean, it's a very good pick on your part. And in hindsight, it's an even better pick
00:05:27
◼►
because by taking the zoom camera up to 48, it means that they get a, an optical 24 megapixel mode
00:05:37
◼►
like they have on their other 48 megapixel cameras where they crop the sensor and only use the inner 24.
00:05:44
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So what happened here, it's amazing. You made an increased zoom pick. We can talk about it more
00:05:48
◼►
later, but you made an increased zoom pick just to be clear. The tetra prism lens only does 4X now,
00:05:55
◼►
but if you crop to the 24 optical sensor pixels in the middle of that 48 megapixel sensor,
00:06:05
◼►
it's 8X effectively. And so you get it. I think you get it because it is increased zoom because it is, it's 8X.
00:06:14
◼►
That's more than 5X, even though they actually, so just kind of amazing. But that's shenanigans. Apple does shenanigans.
00:06:21
◼►
I would honestly never have guessed this. Like I, I don't like the, the function is essentially the same, right? It's like in the same way that I think even on the last episode, we were saying that like that cut in, it is actually still a telephoto, even though it's done in a weird way, you know?
00:06:37
◼►
But yeah, it's, it's like, I wouldn't have thought that they would do it this way. Like you said, if you would have thought about it, like there's no, there's no world in which I would have thought of this.
00:06:46
◼►
Our chat room says optical 12, although yeah. And then it's, that's true. It's optical 12. Cause it's the center part and it's, it's multiple multidimensional, but anyway, so they, they basically get a, they get a thing out of it.
00:06:56
◼►
I tell you, Mike, if somebody had whispered in my ear last week, think about the ramifications of a 48 megapixel sensor on the zoom lens, I would have probably come up with it because it would have been like, oh, cause then they crop it and then double what they claim the zoom is.
00:07:11
◼►
Anyway, you got it. So that's four, four. Pretty good.
00:07:14
◼►
Apple watch. Uh, I had Apple watch ultra three gains communication via satellite. Got it. I said the Apple watch ultra three gets a new chip friends. Sometimes the ultra, the, um, upgrade draft rules are painful because we focus on the event and not the details on Apple's webpages. The Apple watch ultra three does have a new chip, but it was never mentioned. Not even on a slide. Why you would not mention that the Apple watch ultra three has a better processor than the ultra two.
00:07:44
◼►
I don't know. I don't know the geniuses at Apple, all the other watches got it. And they took time to mention it for everyone. I mean, the tell was that it has 5g, right? That, that was what was like, well, I assume that there's something related there. Possibly. Like, I don't know, but it was my assumption, but they didn't mention it.
00:08:00
◼►
They didn't mention it. Uh, so, okay. Apple introduced a feature you said that scores your sleep or vitals. They did. There's a sleep score as was rumored and you got it. And Apple watch ultra three gets a bigger screen. And it did. It goes further out without making the ultra actually bigger. So now they can say again, after an embarrassing year where the series 10 had a bigger screen than the ultra, the ultra now has a bigger screen.
00:08:23
◼►
And it's the biggest screen on the Apple watch. So that puts you up by one in the wild card picks category where we could pick from anything. I said the iPhone air base price is greater than or equal to the iPhone pro base price.
00:08:35
◼►
Now here's where I went wrong. Mike is I should have said the current iPhone pro base price. Cause then it would have been equal, but it's not. Cause they increased, they did the thing they do where they increase the specs and raise the base price, but they say, Oh, but at this price, it's the same. They're basically saying, you know, it's the same price as the increased spec last year. But what it is, is effectively a hundred dollar price increase for the iPhone pro of the base price.
00:08:59
◼►
You know, I miss that. Cause I can never remember how much anything costs. Like in these moments, there's too many numbers and they don't want you to think about it either.
00:09:07
◼►
iPhone pro was nine 99. Now it's 10 99, but it comes with more storage. And so they're saying it's not really a price increase, even though it is because if you bought the base model, you can't buy that one now. And you have to go up to 10 99 and the air is at nine 99. Uh, and by doing those shenanigans, I don't get that pick.
00:09:23
◼►
I also said no new health sensor on the Apple watch, which is great because there's a new health feature based on sensors, which is hypertension, but it doesn't have a new sensor.
00:09:32
◼►
That was a good thing. Yeah. So that was, I was happy about that one. You said iPhone air has an always on display. iPhone regular has an always on display. Pretty wild and promotion pretty wild. Uh, but definitely the air does it. So that's really good. And then you said dual camera recording on the iPhone pro.
00:09:48
◼►
Now this is the flip side of the Tetra prism, which is, it is obvious. It would be obvious to literally anyone who watched Apple's video that the iPhone pro can do the same thing that all the other iPhones can do when they introduce the dual camera recording feature. Right. It would seem obvious that that feature exists on the iPhone pro, but they didn't mention it for the iPhone pro.
00:10:11
◼►
They didn't, they didn't mention it in the video at all. So that one's going to be marked as a down. I feel like between the arguably yes and the arguably no, I think, I think it evens out pretty well there.
00:10:24
◼►
And those are the rules. And again, if I had, if I had gotten the chip in the Apple watch, you would have gotten, I think, I haven't looked at that webpage, but I think you would have gotten dual camera recording. Right.
00:10:37
◼►
I think if we had dug into the webpages, it would, but it doesn't matter. So it came in the end, it came down to the St. Jude challenge.
00:10:45
◼►
But that's okay because, uh, you also got the St. Jude challenge. So, um, edge to edge, uh, was said, and I got four points for that. And you got three most advanced camera ever. Uh, you, uh, Oh, nobody said aerospace grace, aerospace, great, aerospace, great aluminum, aluminum.
00:11:07
◼►
Got a point. World's most popular headphones got a point. And if you're looking at the transcript, the first time they say it, they don't quite phrase it that way, but then they just say world's most popular.
00:11:16
◼►
Okay. It wasn't edge to edge. It said it was thinnest iPhone ever.
00:11:42
◼►
Speaking of St. Jude and the St. Jude challenge,
00:11:46
◼►
this month is childhood cancer awareness month. And that's why we're raising money for the kids of St. Jude as we do every year.
00:11:53
◼►
Uh, since our first campaign way back in 2019, we've raised over $4 million as a community for the kids of St. Jude.
00:12:01
◼►
Uh, and we want to add even more to that total and every one of our listeners can be a part of helping us achieve that.
00:12:08
◼►
In April, 2025, St. Jude announced that childhood cancer medicines have been delivered to five countries,
00:12:14
◼►
Mongolia, Uzbekistan, Ecuador, Nepal, and Zambia.
00:12:17
◼►
This effort is part of the global platform for access to childhood cancer medicines,
00:12:21
◼►
which is a collaboration between St. Jude, the World Health Organization and their global, and other global partners.
00:12:28
◼►
The initiative aims to reach more than 120,000 children in 50 countries over the next seven years.
00:12:34
◼►
This is just one of the many things that we love about St. Jude and what they do for the kids all over the world.
00:12:41
◼►
Like it's, you know, they obviously treat kids incredibly at their facilities in Memphis, but their, their reach extends globally.
00:12:48
◼►
And that's just one of the many things that we love about what they do.
00:12:52
◼►
And we want to invite you to continue the incredible generosity that you've shown over the last seven years and make a donation to support the life-saving mission of St. Jude.
00:13:01
◼►
Donors who make an individual gift of $60 or more will be eligible to redeem a digital bundle of campaign-themed wallpapers and a screensaver.
00:13:08
◼►
Donors making a gift of $100 or more can redeem the 2025 sticker pack, which features six all-new host stickers, including me and Jason.
00:13:16
◼►
There's a ton of other things I want you to know about.
00:13:18
◼►
So if you make a donation, you can click the blue search employer button on the donation summary page to see if your employer will match your gift, because that can double your gift.
00:13:27
◼►
You can learn more about donor-advised funding at stjude.org slash relay, where you can also find out information about signing up to register to fundraise yourself with a community fundraising campaign.
00:16:34
◼►
They've got their live translation they're trying.
00:16:37
◼►
Anyway, it looks like a nice update for AirPods.
00:16:40
◼►
With Apple Watch, I think the thing that I walked away from, the vibe there, was, boy, it's really nice to have millions and millions of sensors on people's bodies opted into studies so that they can build machine learning models to figure out the correlations so they can use a heart sensor to determine that you might have hypertension.
00:17:02
◼►
That's one of those things where it's like, it really pays off to have all that data and to do all of that, the studying of the data.
00:17:09
◼►
Because this is how they did the sleep apnea detection, too, is they're not using new sensors.
00:17:13
◼►
They're studying people's watch data and their outcomes and being able to infer from the watch data what the outcome is to a pretty decent enough degree of certainty to say you ought to talk to your doctor.
00:17:29
◼►
Not to say you have this, but to say you might have this talk to your doctor, which is, they said, you know, we'll get to it, but they said like a million people are going to be diagnosed with hypertension because of this in the first year, which is a wild claim.
00:17:42
◼►
But I have no doubt that they're right about that.
00:17:44
◼►
And then the iPhone is Apple's most important product.
00:17:48
◼►
It is by far Apple's most important product.
00:17:50
◼►
And I think it's hard not to look at this and say that it's a pretty amazing upgrade cycle because, you know, sometimes the Mark Gurman reports in Bloomberg give you the details, but you maybe fail to see the forest for the trees.
00:18:04
◼►
And the nice thing about an Apple event is that their marketing has crafted a story around the product features that Mark Gurman talks about.
00:18:13
◼►
And here with the Air, that's a really interesting product.
00:18:17
◼►
And with the Pro, I think we didn't necessarily quite see the forest for the trees in terms of how dramatic a redesign of that phone it is, not just on the inside, but how it looks on the outside.
00:18:33
◼►
Like, it looks much more striking than I thought it would be based on the rumors.
00:18:39
◼►
Like, and this is something that wouldn't come from even the leaks that we see from the supply chains is truly understanding the work that's gone into that, that it's not just a visual thing.
00:18:48
◼►
There's more going on there, which is pretty cool.
00:19:36
◼►
So you'll avoid burnout, keep up your momentum, and you're going to have your workouts balanced correctly.
00:19:42
◼►
It does all of this by making sure that it tracks your muscle fatigue and recovery.
00:19:46
◼►
This will design a well-balanced workout routine for you because FitBod knows that superior results are achieved when a program is tailored to your unique body, experience, environment, and goals.
00:19:56
◼►
They build your best possible workout by combining AI and exercise science.
00:20:00
◼►
FitBod have analyzed billions of data points that have been fine-tuned by certified personal trainers.
00:20:05
◼►
And you can be sure you're learning new movements the right way thanks to their more than 1,000 demonstration videos that are inside of the app.
00:20:13
◼►
I love these videos because they make it so easy for me to learn new exercises.
00:20:16
◼►
So when I get to a point where I'm like, oh, hey, here's something new.
00:24:34
◼►
Also, I thought this was actually kind of fitting because it's a little bit like the MacBook Air
00:24:38
◼►
where, you know, you, you can't believe that they put the whole computer in that little teeny tiny space.
00:24:43
◼►
And that's exactly what's going on here is they, they seem to have loaded most of the phone into the sensor.
00:24:52
◼►
Well, we've considered the sensor bar, which you really need to consider like a, an iconic plateau or non-iconic if you choose, because it seems like basically the camera, the, the front and back cameras and, uh, and the brains of the thing are all in there.
00:25:10
◼►
And then the rest of the phone is screen and battery, which is, uh, uh, pretty interesting, I guess, not surprising when you think about it.
00:25:17
◼►
Like this is the extra space part and you can make the space here and make the rest of the phone thinner and thinner and put just screen and battery.
00:25:24
◼►
And that's all, all you're taking advantage of the extra, uh, you square, uh, the volume of it because the, the screen is so large to put a little bit of battery behind it.
00:26:04
◼►
Um, this is a big deal because I know that they said how many people get, uh, take selfies, you know, how many selfies get taken on the iPhone.
00:27:58
◼►
If 500 billion selfies last year, doesn't give it to you alone.
00:28:01
◼►
I mean, the idea that if you do a FaceTime, it's stabilizing your video and holding you in the center.
00:28:06
◼►
They've got the other feature where you can record forward and back at the same time.
00:28:11
◼►
And the point they made there that I thought was good and maybe a little subtle.
00:28:14
◼►
So just to re rephrase it, if you're taking video of action and your reaction to the action, what you don't want to do is be making looking at your picture in the preview to make sure you're in frame while you're trying to video something that's occurring.
00:28:30
◼►
You don't want to take yourself out of that moment.
00:28:32
◼►
Well, the way this works, you focus on the moment, the kid on the basketball court in their example, and you can just have confidence that that center stage selfie camera is going to keep you in frame as you're shooting everything there.
00:28:47
◼►
We'll have to see how it works in practice, but like this is an enormous iPhone update and it's for every iPhone because it's on not just the air, but the standard 17 and the 17 Pro.
00:29:03
◼►
I was surprised by this and surprised to be so enthusiastic about it, but it's really, it's got a huge amount of potential.
00:29:12
◼►
I think that this will sell iPhones like this feature will sell iPhones.
00:29:16
◼►
I think it is something that's tangible that people can see how it will fit in their life.
00:29:22
◼►
And they're like, yeah, that's a good reason to upgrade.
00:29:24
◼►
I would say beyond that, not only will it sell iPhones in five years, the way everybody takes a selfie will have completely changed from the way it is now.
00:29:37
◼►
You know, I was thinking that too, because it's like, obviously all of our selfies are portrait because it's just easier.
00:29:42
◼►
But then if the phone is automatically changing it, I wonder how people will react to that too.
00:29:47
◼►
Like, are people going to like that or not?
00:29:50
◼►
Most of the selfies I take are landscapes because they're pictures of like me and Lauren or me and my whole family and you want to get them all in there.
00:29:57
◼►
And so that's the best way to do that.
00:29:58
◼►
Instead of getting like two people's shoes, you get four people.
00:30:02
◼►
But the fact that it will be able to detect the faces and do all of that for you.
00:30:06
◼►
The fact that, yeah, and flipping around your phone to get at the right orientation just ceases to exist with this.
00:30:13
◼►
I think it's going to be, you know, in the long run, if Apple just puts this on every single phone they make,
00:30:19
◼►
it's going to be, and every single device they make ultimately, I think it's going to be a real change for everybody.
00:30:24
◼►
So this is a, you know, low key, huge shift in how people live their lives.
00:30:29
◼►
The iPhone Air is the only iPhone to still have titanium.
00:30:33
◼►
It has a titanium frame, which is a polished titanium frame.
00:44:42
◼►
Yeah, I wonder, is there a deal that they made with the devil that prevents the black, well, black phone has to be there, or it needs to be gone.
00:44:50
◼►
I mean, all the fans of the black phone, if they want to get this, I guess they'll get deep blue.
00:45:26
◼►
I don't think it's going to be, anybody who wants a dark phone, I think it's there for you.
00:45:31
◼►
And then, much to my surprise, because I talked myself out of the idea, it's like, oh, they're not going to call it orange, it's not really going to be orange, it's going to be kind of a coppery, metal-y, kind of almost more gold than orange.
00:45:43
◼►
And it's not, it is, when you leave the space gray space, you enter cosmic orange.
00:45:53
◼►
And, again, haven't seen it in person, but it looks good.
00:46:23
◼►
Probably helps with some antenna stuff, too, maybe.
00:46:27
◼►
I know there's antenna lines, but maybe it helps.
00:46:29
◼►
Well, I think they said the antenna is around the plateau, is where they did it, to improve.
00:46:34
◼►
Because this is the, this is the unibody aluminum iPhone, which is just a wild idea, but it kind of makes sense, right, for all the same reasons that a unibody computer might make sense.
00:46:44
◼►
They get to make this thing in one piece, which just means it's going to be a lot more stable, and aluminum is really light and thin.
00:46:50
◼►
And then they, by doing that and then building in the vapor chamber for cooling, you know, the point they made there that I think is extra important is not just that they did the vapor chamber thing, that's whatever laser welded or whatever they said,
00:47:03
◼►
But that it's using the heat transmission of the aluminum to help cool the phone.
00:47:09
◼►
Because with a metal back, you can transmit heat across a wide area on the back, which means the individual, like, little small locations won't get as hot.
00:47:27
◼►
But the fact that this has a, it's a redesigned, you know, heat spreading system with that unibody aluminum on the back, it's a really interesting collection of new features, right?
00:47:38
◼►
That's the thing is, it feels like a new iPhone in a lot of ways.
00:47:42
◼►
If you, maybe you need to pay close attention to it, but I think the look is going to be striking because it is that anodized aluminum back.
00:47:50
◼►
And then they've also got, they've also got a ceramic shield on it.
00:47:54
◼►
So, like, there's a lot going on there.
00:47:56
◼►
Just before, let's just, I want to just before we move on.
00:53:43
◼►
But just the two tone look looks fantastic on all of them.
00:53:48
◼►
Like in the blue, it's the most understated.
00:53:50
◼►
But that looks nice because it's a bit stealthy.
00:53:52
◼►
And the orange, it just looks great because the orange looks great.
00:53:55
◼►
And then on the silver, it kind of gives me NASA vibes, like like kind of silver and like a light of silver, like a white, like kind of space suity.
00:54:02
◼►
I just think this phone looks fantastic.
00:54:04
◼►
And I'm already used to like just from seeing images, mockups for the last few months, that the edge to edge kind of like iconic plateau.
00:54:14
◼►
It just looks, to me, this looks like a great phone.
00:54:17
◼►
I'm really, I am really excited about this.
00:54:20
◼►
My enthusiasm for the 17 Pro is much more than I expected from the phone this year.
00:54:29
◼►
Like I think that the overall package looks really good.
00:54:33
◼►
The cameras, you know, it's all what we were hoping for and stuff we're expecting.
00:54:36
◼►
The thermal system, the design and the durability and the battery life.
00:54:41
◼►
Like this is like a, I think is a very solid upgrade for people, even on the year over year, people on year over year like me and you.
00:54:48
◼►
Yeah, this is, this is a, it feels like a bigger one than I expected, like I said earlier.
00:54:55
◼►
And that having the unibody aluminum, that's going to look, I think in practice, it's going to look striking.
00:55:00
◼►
Because it's not just the, the plateau, but it's the fact that it's all of a piece that the whole way around from the sides and the back up to the plateau, it's all one piece.
00:55:13
◼►
And that, I think that's really going to look different and interesting.
01:16:07
◼►
And my AirPods, I will always update AirPods because any improvement to that product is worth it because it's actually an incredible product.
01:16:15
◼►
Yeah, same, I use it so much that I would increase battery life.
01:16:20
◼►
I think I'm going to call out to eight hours of noise cancelling.
01:16:23
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And for people using the hearing aid feature, they called out it's up from six to 10 hours of transparency with hearing aid enabled, which is also pretty great.
01:16:56
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I'm talking to somebody, ordering dinner on a transatlantic flight or whatever it is.
01:17:02
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Or just need a break from listening to something and having things in my ears and I pop them in the case.
01:17:07
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And then 15 minutes later, I can pop them back in and they're charged again.
01:17:10
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But I see the point here of saying that you could go on that transatlantic flight now and they will just work the whole way, which is great.
01:17:20
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Because what you want is not necessarily say, oh, man, I really need eight hours.
01:17:24
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What you want is never to have to worry about it.
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01:20:50
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Like that, that obviously the, there needs to be a new Apple watch and it has to have something in it.
01:20:54
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Like I just obviously been focused on the ultra three getting an update because like, obviously they need to update the S the series 11 too.
01:21:08
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So it's two terms more scratch resistant.
01:21:11
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It does the high blood pressure stuff, which is the hypertension detection.
01:21:16
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It's kind of like sleep apnea detection where it has an algorithm.
01:21:19
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It's running in the background and they can let you know if they've seen any events.
01:21:23
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This is what I said earlier that it, on one level, it's really just, isn't it nice to do these studies and to have all this data because what they are able to do now with their studies is infer other medical conditions possibly existing based on the readouts on their sensors.
01:21:44
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Because you're like, well, can you detect sleep apnea only with motion sensors?
01:21:48
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And they say, so they say, yes, you can.
01:21:51
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And can you detect high blood pressure from just the heart rate monitor that you've been using?
01:21:57
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And the answer is yes, they believe you can, or at least to a degree of certainty that they'll tell you, you should talk to your doctor.
01:22:03
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And that is the whole promise of the Apple Watch.
01:22:06
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And it's a huge tactical advantage that Apple has in having all these sensors out there, having people enroll in these studies where they're able to share their data and then fill out what conditions do you have and all of those things.
01:22:18
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And then be able to build models, machine learning models from there that can analyze your data and pull signal out of the noise.
01:22:33
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To find more battery life in the Apple Watch.
01:22:35
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Especially if they want you to wear it when you sleep, which they do.
01:22:39
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If you only have one time a day where you charge your Apple Watch, if you can get, truly get through 24 hours, you know, and it probably, it's probably not quite that.
01:22:48
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But like, if you can get, the more you can get to that where it's a once a day thing and you wear it all day, the better for them because they do want you to wear it all day.
01:24:18
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And did you notice the details here are interesting?
01:24:20
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It's two years of SOS free with the Ultra 3.
01:24:23
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They still are, we still are unclear what happens when you run out of time with a satellite feature because they kept kicking it down the road.
01:24:29
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And I still wonder, are they going to, you know, are they really going to not let you do an SOS because you didn't pay them or what?
01:25:09
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But why would you tie it in unless you're doing something where it's like your infrastructure is based on the phone number on the watch or something?
01:25:18
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Because it's got a number, even though you can't call it, I guess, because all cellular devices do.
01:25:42
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So the use case question I think is worth asking too, which is if you've got a phone and it's a satellite, why would you use a watch?
01:25:49
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And they actually had one case in their Apple Watch video where they talked about people who had lost, the snow had covered their phones and they didn't know where their phones were, but they were able to use their watch to call for help.
01:26:01
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It's unclear whether the watch was talking to the phone or whether the watch was a cellular watch that was talking to the network itself.
01:26:08
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But I think it's that same point, which is you may have your phone with you.
01:26:48
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Especially for the people who are on the Ultra One who have degrading batteries, they're going to have a great time when they move over to this one.
01:26:55
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I don't really have a lot to say, I think, about this.
01:26:59
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I would say that starting with the video of the saved lives, again, made me feel guilty for not wearing an Apple Watch, which I think is kind of the point.
01:27:30
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Like, I think the Apple Watch Ultra is unsure what's going to be happening with that thing in a long term after the addition of the black one, as opposed to having any more updates.
01:27:42
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Do you have anything more on the Apple Watch?
01:27:48
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I don't think so, other than to point out that, you know, every time I see that the Ultra 3 costs $799, I'm like, oh, that's a lot of money for Apple.
01:27:55
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I know they start at $399 for the Series 11, but then if you want the bigger one, it goes up from there, and it just rapidly increases.
01:28:01
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But I'm just reminded, like, $799 Apple Watch.
01:28:04
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Again, Apple is really good at making money off of selling products.
01:28:08
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And one of the ways that they do that, and especially Tim Cook's era, Apple, does that, is by offering a spread of products so you can get in for a reasonable amount of money.
01:28:18
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But, like, if you want the really nicest, best thing, and money is no object, they're happy to take your money up above, you know, up at $800 plus for an Ultra.
01:28:28
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Do you have any closing thoughts on the event?
01:29:02
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So some people will get briefings, and some of the briefings will be on the record about the products, because usually what you do is you get a briefing about the factual record of the product, and then you might get embargoed on the review.
01:29:19
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So there are people who will talk to Apple today and maybe tomorrow who will get some interesting questions answered that maybe we don't know the answers to right now.
01:29:36
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We've done this long enough now that we know what the week after the iPhone event episode of Upgrade is, which is a lot of little details that might not have been noticed or might not have been known that kind of leak out over the course of the next week.
01:29:49
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But, you know, leaving that aside for a second, I would just say, to come back to my statement at the beginning, this is, I think I got good vibes from this event.
01:29:58
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I think the iPhone 17 Pro is a bigger upgrade in a bunch of ways than I expected, especially that it looks different.
01:30:05
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And that unibody aluminum approach for it is really interesting, and it comes in actual color, so that's exciting.
01:30:12
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And then the Air, I want to touch it, you know, I want to feel what that feels like, because it also looks super interesting to me.
01:30:21
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I'm very intrigued by that, and I don't know how it will do.
01:30:28
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But I love that Apple is trying this for two reasons.
01:30:32
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I love that Apple's trying this because, look, they are obviously not satisfied with the Mini or the Plus as a phone, and this certainly feels more differentiated.
01:30:41
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So maybe people will opt for it because it's so thin and cool-looking and different, even if it's a little bit lesser.
01:30:49
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And I also love it for the same reason that's been hovering out there since this product was first announced, or first rumored, which also feels like they are pointing their way to a folding iPhone, which will be next year.
01:31:01
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So I like that this is Apple really doing something very aggressive with the iPhone design for the first time in a little bit.
01:31:08
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And I think that that's interesting, plus the fact that the Pro is more different than I expected.
01:32:22
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That phone looks different, which is always a big deal when that happens.
01:32:27
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And there's just across the entire lineup significant benefits for even if you upgraded your phone last year.
01:32:36
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Like if you upgraded your phone last year, whatever you upgrade your phone to this year, if you decide to do that, you're going to notice a difference.
01:32:44
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Where if you upgraded from the 15 to the 16 on any of those, you may not know about it because like that was that was small.
01:32:52
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And the biggest change was camera control, which kind of ended up being a bit of a and who knows there might be things in this devices.