The Accidental Tech Podcast

◼   ► it is currently five past nine on [TS]

◼   ► thursday night the apple event was [TS]

◼   ► earlier today my beloved virginia tech [TS]

◼   ► hokies are presently losing to the [TS]

◼   ► University of Pittsburgh i am i am [TS]

◼   ► watching it out of the corner of my eye [TS]

◼   ► on my iPad on the watch ESPN app which [TS]

◼   ► is actually very nice and I am trying [TS]

◼   ► desperately to pay attention what you [TS]

◼   ► guys are saying rather than watch my [TS]

◼   ► beloved Hokies and so if i accidentally [TS]

◼   ► let out a cheer may be given that we're [TS]

◼   ► losing 2116 a not happy cheer that Marco [TS]

◼   ► may have to bleep my apologies but this [TS]

◼   ► is what I do for you listeners it would [TS]

◼   ► be so much kind of incredible to be to [TS]

◼   ► be like perfectly well time we're [TS]

◼   ► talking about like you know this new [TS]

◼   ► touch bar in cases like to think that [TS]

◼   ► come on that would be kind of amazing [TS]

◼   ► haha i wouldn't put it past me [TS]

◼   ► no promises alright so we do have a an [TS]

◼   ► infinitesimally small bit of follow-up [TS]

◼   ► get yes alright work within 10 yards [TS]

◼   ► next video so even if intestinal small [TS]

◼   ► amount of farts 04 joke reference this [TS]

◼   ► is this is a football team you're [TS]

◼   ► watching [TS]

◼   ► yes this is a football game watching I [TS]

◼   ► don't know which sport to make terrible [TS]

◼   ► jokes about fair enough [TS]

◼   ► oh and is it is in the world series [TS]

◼   ► tonight as well actually come to think [TS]

◼   ► of it and one of the games i mean [TS]

◼   ► probably it isn't it like every night I [TS]

◼   ► mean is like that's the thing like [TS]

◼   ► baseball cards baseball like a DDoS [TS]

◼   ► attack but just like every night there's [TS]

◼   ► baseball like taking away from [TS]

◼   ► baseballers constantly games everywhere [TS]

◼   ► everyday that is amazing [TS]

◼   ► well done sir so we do have a bit of [TS]

◼   ► follow-up and for the first time in like [TS]

◼   ► two or three weeks it's not me [TS]

◼   ► John what have you been up to lately i [TS]

◼   ► did actually make it to an apple store [TS]

◼   ► to check out the phones were there this [TS]

◼   ► mystery is dedicated trip the only [TS]

◼   ► reason I went timely close to you to [TS]

◼   ► check out the fonts we're gonna start [TS]

◼   ► talking about the ipod yeah well it'll [TS]

◼   ► be quick i'll be here's a picture you [TS]

◼   ► took with one here's another picture you [TS]

◼   ► took with what [TS]

◼   ► uh-huh yeah i was gonna send it to them [TS]

◼   ► but i decided to and I was helping to [TS]

◼   ► clarify he had plenty to clarify which [TS]

◼   ► 1i want to get it didn't really help me [TS]

◼   ► that much because really yeah because i [TS]

◼   ► know i have a dilemma i think i can [TS]

◼   ► decide what I'm going to do but you know [TS]

◼   ► yet so the black one is group [TS]

◼   ► there it would look better people didn't [TS]

◼   ► touch it but people touch it so it looks [TS]

◼   ► gross and has little scratches on it [TS]

◼   ► like but we already covered all this [TS]

◼   ► ground i think i'm going to think what's [TS]

◼   ► gonna end up happening is I'm going to [TS]

◼   ► experience the worst of all possible [TS]

◼   ► worlds because what I think i'm going to [TS]

◼   ► do is buy a jet black one and try using [TS]

◼   ► without a case and then eventually [TS]

◼   ► decided that I can't handle the outer [TS]

◼   ► case because it looks too i'm looking at [TS]

◼   ► scratch too much and then by case for it [TS]

◼   ► later after it's already damaged and [TS]

◼   ► scratched up and put the leather case on [TS]

◼   ► my scratched up jet black iphone 7 at [TS]

◼   ► least it wouldn't be a lie at least you [TS]

◼   ► you wouldn't have this pristine funder [TS]

◼   ► there that you think is totally [TS]

◼   ► unscratched but there's actually one [TS]

◼   ► scratch on the side i think i can get [TS]

◼   ► pretty well but like I I the thing is [TS]

◼   ► I've never got all my ipod touches I've [TS]

◼   ► had cases for and my one iphone had a [TS]

◼   ► case for us i'm just going to give it a [TS]

◼   ► try without a case because this one is [TS]

◼   ► gritty enough that I feel like all right [TS]

◼   ► you know but let's give it a try and can [TS]

◼   ► I handle the damage that is inevitably [TS]

◼   ► going to happen to this so i think i'm [TS]

◼   ► gonna give it a try almost but when i [TS]

◼   ► was there but then i remembered that I'm [TS]

◼   ► not supposed to buy one until i can [TS]

◼   ► renegotiate summarizing thing in like [TS]

◼   ► ten days or something and they only had [TS]

◼   ► 256 gig models anyway so I didn't get [TS]

◼   ► but that's what i'm going to do get a [TS]

◼   ► jet black one try without a case see how [TS]

◼   ► long that lasts i predict that will not [TS]

◼   ► last long [TS]

◼   ► fair enough now are you planning to get [TS]

◼   ► applecare oh yes yes i was still I [TS]

◼   ► bought myself this matte black iphone 7 [TS]

◼   ► which I stand by a few weeks later is [TS]

◼   ► the prettiest iphone i think i've ever [TS]

◼   ► ever owned I really genuinely believe [TS]

◼   ► it's great-looking it is slicker than [TS]

◼   ► anything you can imagine but it's really [TS]

◼   ► darn good-looking [TS]

◼   ► yes all right field goal that's a good [TS]

◼   ► sign only down by two so anyway so I got [TS]

◼   ► this job but this excuse me this map [TS]

◼   ► black iphone i did not get this is all [TS]

◼   ► starting to show you know that's fine [TS]

◼   ► the listeners will take this journey [TS]

◼   ► with me so tomorrow I got applecare hey [TS]

◼   ► I know I got this I got this applecare+ [TS]

◼   ► for the very first time and everyone [TS]

◼   ► applecare and anything before to the [TS]

◼   ► best of my recollection and I feel okay [TS]

◼   ► about this [TS]

◼   ► meanwhile later that same launch day i [TS]

◼   ► order Aaron a [TS]

◼   ► a-a-and iphone 7 no applecare+ because [TS]

◼   ► she always uses a case we go to a [TS]

◼   ► football game this past weekend and her [TS]

◼   ► phone falls out of her pocket because [TS]

◼   ► why wouldn't it it's slick as a bar soap [TS]

◼   ► and she didn't have her case on it yet [TS]

◼   ► asked me what happened aaron's phone her [TS]

◼   ► three week old phone did you spill water [TS]

◼   ► on it [TS]

◼   ► no that would actually be kind of okay [TS]

◼   ► why do not have a case on it yet how [TS]

◼   ► long does it take for the case [TS]

◼   ► installation process after after his [TS]

◼   ► passion purchases like that bring to the [TS]

◼   ► dealer to put the case on you just get [TS]

◼   ► take out of the box you put in the case [TS]

◼   ► well the rust-proof coating on the [TS]

◼   ► undercarriage is very expensive and [TS]

◼   ► takes a long time now I'm what ended up [TS]

◼   ► happening was we had gotten an apple [TS]

◼   ► case but even the silicone cases are [TS]

◼   ► ridiculously expensive just wait just [TS]

◼   ► wait [TS]

◼   ► the silicone cases like 30-40 box and so [TS]

◼   ► we had one but we were thinking maybe we [TS]

◼   ► can find something that's effectively [TS]

◼   ► the same on amazon hadn't opened up the [TS]

◼   ► apple one in case we could return it [TS]

◼   ► so what ended up happening was in order [TS]

◼   ► to attempt to save the forty dollars i [TS]

◼   ► think it was for the the silicone case [TS]

◼   ► that we had already purchased we ended [TS]

◼   ► up now having a hundred thirty dollars [TS]

◼   ► with the damage that has yet to be fixed [TS]

◼   ► because it's like when your UPS was [TS]

◼   ► sitting next to your computer during the [TS]

◼   ► thunderstorm not plugged into it [TS]

◼   ► yes exactly the case sitting at home and [TS]

◼   ► in the box while you drop your phone [TS]

◼   ► mhm that's true that's absolutely [TS]

◼   ► accurate so so get applecare is really [TS]

◼   ► the most story here or put the darn [TS]

◼   ► phone in a case and don't be like me [TS]

◼   ► this episode is brought to you by [TS]

◼   ► Squarespace start building your website [TS]

◼   ► today at squarespace.com enter offer [TS]

◼   ► code ATP and check out to get ten [TS]

◼   ► percent off now Squarespace sites look [TS]

◼   ► professionally designed regardless of [TS]

◼   ► your skill level you can be a complete [TS]

◼   ► novice or you can be a coding expert and [TS]

◼   ► Squarespace is there for you at all [TS]

◼   ► skill levels they have intuitive [TS]

◼   ► easy-to-use tools and you can even get a [TS]

◼   ► free domain of designing for a whole [TS]

◼   ► year up front and there's so much to [TS]

◼   ► love about Squarespace i always i will [TS]

◼   ► use square space for our site i've used [TS]

◼   ► it for projects before where people want [TS]

◼   ► to ask me to make a website and i said [TS]

◼   ► look you don't need me have here [TS]

◼   ► Squarespace and show them how to use it [TS]

◼   ► and sometimes like you don't get him [TS]

◼   ► started for like half hour it looks [TS]

◼   ► incredible and they think I did all [TS]

◼   ► and it turns out to squarespace graphics [TS]

◼   ► just that good and then they can help [TS]

◼   ► themselves and if they don't need to [TS]

◼   ► support after that they can just ask [TS]

◼   ► where space they don't have to ask me [TS]

◼   ► it's incredible you get so much built-in [TS]

◼   ► with squarespace if you have a project [TS]

◼   ► you need to make a website for it [TS]

◼   ► it is usually not worth doing anything [TS]

◼   ► else it's usually just worth kona [TS]

◼   ► Squarespace have them do all the hard [TS]

◼   ► stuff for you and if you have met if it [TS]

◼   ► makes everybody else it's even more of [TS]

◼   ► an obvious cell check it out start your [TS]

◼   ► free trial site today at squarespace.com [TS]

◼   ► when you sign up for Squarespace make [TS]

◼   ► sure to use the offer code ATP to get [TS]

◼   ► ten percent off your first purchase [TS]

◼   ► thanks a lot of square space for [TS]

◼   ► sponsoring our show [TS]

◼   ► ah I'm all fired up ready to go to the [TS]

◼   ► mac day I'm so happy it but yet [TS]

◼   ► asterisks but other for the most part of [TS]

◼   ► happy to Mac day we just start by [TS]

◼   ► talking about TV then yeah you should [TS]

◼   ► visit you to give an accurate simulation [TS]

◼   ► of the experience of watching this this [TS]

◼   ► presentation [TS]

◼   ► well you know that was John on the phone [TS]

◼   ► we we cannot skip any where we're going [TS]

◼   ► to have to go chronologically so let's [TS]

◼   ► start with the TV things have happened [TS]

◼   ► for the apple TV and in fact things have [TS]

◼   ► happened for more than just the apple TV [TS]

◼   ► they have happened for iOS as well the [TS]

◼   ► mac well I mean who cares about the max [TS]

◼   ► just a mac event so but yeah there's an [TS]

◼   ► apple TV app or a TV app i should say [TS]

◼   ► for iOS not for the back but for iOS and [TS]

◼   ► as well for the TV of course and it's [TS]

◼   ► it's all things to all people as long as [TS]

◼   ► you don't care about Netflix or Amazon [TS]

◼   ► you know this it's weird kind of way [TS]

◼   ► that they did TV stuff in this thing [TS]

◼   ► although we kind of knew that they were [TS]

◼   ► going to with you know justjust off our [TS]

◼   ► features no hardware features they [TS]

◼   ► haven't fixed the apple TV remote or [TS]

◼   ► anything like that they didn't talk [TS]

◼   ► about their new you know making [TS]

◼   ► experience actually watching TV on your [TS]

◼   ► Apple TV better which is hey a good [TS]

◼   ► thing to do [TS]

◼   ► maybe don't spend too long on it in [TS]

◼   ► front of an event supposed to be about [TS]

◼   ► Max but whatever but I think it's worth [TS]

◼   ► talking about because this presentation [TS]

◼   ► kind of show that Apple is still [TS]

◼   ► chipping away at apple TV making steady [TS]

◼   ► progress but on the other hand I think [TS]

◼   ► it also highlighted all the ways that [TS]

◼   ► they're behind and I had a couple of [TS]

◼   ► thoughts in my head while watching this [TS]

◼   ► one was that everything they were [TS]

◼   ► showing you like the unified interface [TS]

◼   ► TV can be in place to watch all your [TS]

◼   ► stuff [TS]

◼   ► easier than going to find like what [TS]

◼   ► Apple's I watching that thing in or [TS]

◼   ► whatever you know having a unified TV [TS]

◼   ► thing keeps track of what you're [TS]

◼   ► watching him if you're using another apt [TS]

◼   ► to watch it trying to bring everything [TS]

◼   ► together like their goal of you know I [TS]

◼   ► forget what the words are all try to [TS]

◼   ► scrub to the video here for like a [TS]

◼   ► unified TV experience or whatever you [TS]

◼   ► can't always it unified TV experience [TS]

◼   ► there you go you can't actually deliver [TS]

◼   ► on that until you hit some critical mass [TS]

◼   ► of content and it's debatable what that [TS]

◼   ► critical mass of content is but [TS]

◼   ► obviously we would agree that you just [TS]

◼   ► had HBO and it's never gonna be unified [TS]

◼   ► interface or you didn't have some of the [TS]

◼   ► major sports it wouldn't be unified [TS]

◼   ► interface but like I'm not quite sure [TS]

◼   ► what that is but I think Apple Apple TV [TS]

◼   ► does not yet have a critical mass of [TS]

◼   ► content and you may sit as dude based [TS]

◼   ► solely on netflix not participating in [TS]

◼   ► this that is enough at this point to say [TS]

◼   ► no because people want their next week's [TS]

◼   ► they have exclusive content people like [TS]

◼   ► it if that's not part of the experience [TS]

◼   ► so much for unified it's already [TS]

◼   ► bifurcated as just gonna split or even [TS]

◼   ► more for things like local sports that [TS]

◼   ► you can get so the gold unified [TS]

◼   ► experience is fine but as discussed many [TS]

◼   ► many times in the past if you're not [TS]

◼   ► going to do the omniverse box thing you [TS]

◼   ► can never present a unified interface [TS]

◼   ► unless you literally contain all the [TS]

◼   ► contents are also watching TV and there [TS]

◼   ► I don't think they're close to that for [TS]

◼   ► most people because it's always going to [TS]

◼   ► be something that's not in apple TV or [TS]

◼   ► not in the TV app and apple TV for most [TS]

◼   ► people [TS]

◼   ► few people who only watch things that [TS]

◼   ► are in their fine but like if that's [TS]

◼   ► their goal they need to work on the [TS]

◼   ► business side of this to figure out if [TS]

◼   ► we had these content providers we can [TS]

◼   ► get you know we will cover eighty [TS]

◼   ► percent of the of the viewing public [TS]

◼   ► needs or whatever and I'm sure the [TS]

◼   ► changes from country to country and [TS]

◼   ► region to region but there I don't think [TS]

◼   ► they're closed now so that's depressing [TS]

◼   ► but that's nothing new technology is due [TS]

◼   ► entirely business deals and the next [TS]

◼   ► thing is the TV button the the icon on [TS]

◼   ► the remote for the TV button like that [TS]

◼   ► it's kind of the home button with you [TS]

◼   ► know when you're pressing you go back to [TS]

◼   ► the screen with all the little [TS]

◼   ► rectangles where all your different apps [TS]

◼   ► are right but that icon it's printed on [TS]

◼   ► the remote is also the little glyph [TS]

◼   ► that's on the TV app [TS]

◼   ► and so in the demo they showed if you go [TS]

◼   ► to the TV app launch it and like as a [TS]

◼   ► bunch of things you're watching and you [TS]

◼   ► click on one of them like Game of [TS]

◼   ► Thrones and your truck off into the HBO [TS]

◼   ► a poor you're watching Game of Thrones [TS]

◼   ► and then you hit the TV icon it takes [TS]

◼   ► you back to the TV application not back [TS]

◼   ► to the screen with a bunch of little [TS]

◼   ► rectangles and it's kind of like em this [TS]

◼   ► button and this this thing go together [TS]

◼   ► and like it should have been there from [TS]

◼   ► the beginning but it could be read [TS]

◼   ► conned in but either way it kind of [TS]

◼   ► changes the fundamental experience I [TS]

◼   ► think for the better kind of the same [TS]

◼   ► way the apple watch experience with [TS]

◼   ► changes like look people don't want to [TS]

◼   ► go back to basically springboard on [TS]

◼   ► their apple TV all the time it's [TS]

◼   ► supposed to be a television watching [TS]

◼   ► devices if you're watching television [TS]

◼   ► the television watching should be the [TS]

◼   ► central thing when you hit the tivo [TS]

◼   ► button you go back to you well that's [TS]

◼   ► not a good example is always takes me [TS]

◼   ► back to the stupid main Tebow central [TS]

◼   ► whatever anyway [TS]

◼   ► Reese entering the center of gravity of [TS]

◼   ► the tale of apple TV on television I [TS]

◼   ► think it's a good idea but then now all [TS]

◼   ► of a sudden the appletv reframed in this [TS]

◼   ► way less as a like humongous ipad that [TS]

◼   ► you don't touch you know like it's just [TS]

◼   ► like a big ipod you know less like a [TS]

◼   ► springboard is the heart of everything [TS]

◼   ► right [TS]

◼   ► spring bars not the heart of everything [TS]

◼   ► the TV app is the heart of apple TV [TS]

◼   ► because it's all about watching TV and [TS]

◼   ► sometimes you want to play games or [TS]

◼   ► whatever really you want to be using TV [TS]

◼   ► app and reframed like that then again [TS]

◼   ► you see how far behind on their where [TS]

◼   ► the user profiles how can i switch shoot [TS]

◼   ► like my kids think we're all their apps [TS]

◼   ► are going oh there's like up next or [TS]

◼   ► whatever yeah fine if you live alone and [TS]

◼   ► only one person ever watch TV shows at [TS]

◼   ► the same time that's great how do i [TS]

◼   ► switch to you know a different account [TS]

◼   ► with a different apple idea with the [TS]

◼   ► same Apple ID all those things that [TS]

◼   ► netflix has long since figured out is [TS]

◼   ► when you want to thats like that you can [TS]

◼   ► pick who you want to be and you have [TS]

◼   ► your own cue of stuff and you have your [TS]

◼   ► own thing that you watched last and i'm [TS]

◼   ► not going to go up to it and find out [TS]

◼   ► the next things up next for me is like [TS]

◼   ► you know some Disney Channel show that [TS]

◼   ► my daughter was watching that I don't [TS]

◼   ► want to watch right there so far behind [TS]

◼   ► just the netflix app let alone other [TS]

◼   ► full television experience you know [TS]

◼   ► attempts to be unified thing so I'm glad [TS]

◼   ► apple TV is making progress i think [TS]

◼   ► they're moving in the right direction [TS]

◼   ► but they're still behind and the remote [TS]

◼   ► sucks well how do you really feel you [TS]

◼   ► know I was really excited [TS]

◼   ► did to see the live sports stuff and [TS]

◼   ► granted as we've already discussed i am [TS]

◼   ► not at all watching college football [TS]

◼   ► right now but being able to just say to [TS]

◼   ► siri you know put on the Virginia Tech [TS]

◼   ► game or what or what have you that [TS]

◼   ► that's really powerful and really [TS]

◼   ► awesome but it works when it works which [TS]

◼   ► I meanwhile I'm going on faith that it [TS]

◼   ► generally does but that that's really [TS]

◼   ► exciting and that's like you said its [TS]

◼   ► movements in the right direction but I I [TS]

◼   ► just have a hard time thinking that for [TS]

◼   ► me this is going to be much of an [TS]

◼   ► improvement because generally speaking [TS]

◼   ► when im using the apple TV which I do [TS]

◼   ► darn near daily i'm using flex or i'm [TS]

◼   ► using netflix or occasionally i'm using [TS]

◼   ► the standard music app it's very rare [TS]

◼   ► i'm doing anything else [TS]

◼   ► so having to go for I guess how this [TS]

◼   ► would work is I would hit the TV what [TS]

◼   ► was once the home button to go to the TV [TS]

◼   ► app and then I guess hit again to go to [TS]

◼   ► springboard I don't know it might take [TS]

◼   ► you back to the springboard you think [TS]

◼   ► you did you haven't first launched apple [TS]

◼   ► TV i have no idea where we saw a demo [TS]

◼   ► with two seconds worth of interaction [TS]

◼   ► will find out when we get the OS update [TS]

◼   ► i suppose but anyway if if going back to [TS]

◼   ► springboard is via the appletv a prime [TS]

◼   ► sorry the TV app always that's actually [TS]

◼   ► going to be a disappointing change for [TS]

◼   ► me but i hope i really really hope that [TS]

◼   ► in the future the netflix and amazon [TS]

◼   ► stuff gets squared away so that they can [TS]

◼   ► be included because amazon is going to [TS]

◼   ► be important too soon because of the [TS]

◼   ► Grand Tour [TS]

◼   ► like I said netflix is where we watch [TS]

◼   ► pretty much any TV that isn't on you [TS]

◼   ► know terrestrial television so and in [TS]

◼   ► Plexus for movies and other things so I [TS]

◼   ► feel like this is a step in the right [TS]

◼   ► direction but it's not there yet and man [TS]

◼   ► i'm hopeful though I'm super hopefully [TS]

◼   ► even though i don't expect anything to [TS]

◼   ► actually happen [TS]

◼   ► Apple has a lot of work to do if it [TS]

◼   ► wants to get these things and like get [TS]

◼   ► netflix on board this is the unified TV [TS]

◼   ► experience you need to have netflix in [TS]

◼   ► there get amazon to have a thing like [TS]

◼   ► integrate make sure the people who [TS]

◼   ► should be integrating do make sure [TS]

◼   ► plexes integrated like if you really [TS]

◼   ► want to be unified you have to reach out [TS]

◼   ► and it's really hard to get it looks on [TS]

◼   ► board when Apple keeps making more [TS]

◼   ► she's about all we're gonna be a make [TS]

◼   ► her own content like they're doing that [TS]

◼   ► reality show and cookies talking about [TS]

◼   ► well you know we were looking into [TS]

◼   ► funding content we like making your own [TS]

◼   ► content is directly competing with [TS]

◼   ► Netflix and Amazon who were also making [TS]

◼   ► their own content and I i think it's [TS]

◼   ► easier to work with something like HBO [TS]

◼   ► which also makes it on content with HBO [TS]

◼   ► has no pretensions to make a digital [TS]

◼   ► platform for television watching like [TS]

◼   ► they're not selling little Punk's like [TS]

◼   ► you connect to your TV they don't sell [TS]

◼   ► network services they're all about the [TS]

◼   ► content so that is a little bit more of [TS]

◼   ► a straightforward thing but anyway this [TS]

◼   ► is the plan they got work to do so while [TS]

◼   ► we're waiting for the new Apple TV with [TS]

◼   ► a non crappy remote to come out [TS]

◼   ► hopefully all the apples little business [TS]

◼   ► people are scurrying around trying to [TS]

◼   ► get these deals happen doing whatever it [TS]

◼   ► takes or just don't be a TV platform [TS]

◼   ► like you're going to play in the state [TS]

◼   ► game and try to friday unified interface [TS]

◼   ► then provide a unified integrates I [TS]

◼   ► don't want to see you know 10 years from [TS]

◼   ► now three or four islands of content [TS]

◼   ► with their own apps in their own [TS]

◼   ► ecosystems totally separate from each [TS]

◼   ► other so annoying all right anything [TS]

◼   ► else about the TV i know i know Marco [TS]

◼   ► you are really excited to talk about it [TS]

◼   ► some more but oh yes I care so much [TS]

◼   ► about television you know you see that [TS]

◼   ► and I know to some degree you're being [TS]

◼   ► silly but don't you watch all of your TV [TS]

◼   ► through the apple TV [TS]

◼   ► yeah and I don't care about it [TS]

◼   ► whatsoever like that to me and I the [TS]

◼   ► apple TV is something that I its I [TS]

◼   ► country the appletv the way a lot of [TS]

◼   ► like our friends who love ipad so much [TS]

◼   ► treat the mac it's like it's a thing [TS]

◼   ► that i use i choose it as the best of a [TS]

◼   ► whole bunch of tools i don't care about [TS]

◼   ► and i use it and I don't really think [TS]

◼   ► about it I I don't have a lot of passion [TS]

◼   ► for TV or TV related things or [TS]

◼   ► tv-related boxes the appletv the new [TS]

◼   ► Apple TV box is largely fine [TS]

◼   ► it could be better in a lot of ways i [TS]

◼   ► think it will always just be fine [TS]

◼   ► the old one was always just fine also [TS]

◼   ► it's the apple TV has a product line has [TS]

◼   ► been around for quite some time and has [TS]

◼   ► always been fine so I expected to [TS]

◼   ► continue to be fine if we continue to [TS]

◼   ► use it on a regular basis but really [TS]

◼   ► just never think about it at all except [TS]

◼   ► i'm using it doesn't work I think you'll [TS]

◼   ► appreciate the up next thing because if [TS]

◼   ► you actually use that TV app it's easier [TS]

◼   ► way to get back what was i doing [TS]

◼   ► before on the appletv if it hasn't [TS]

◼   ► retain state on the thing to be able to [TS]

◼   ► just go to that except the things that i [TS]

◼   ► that i watch most often our netflix and [TS]

◼   ► flex which i'm pretty sure will probably [TS]

◼   ► never be in it not being that it's okay [TS]

◼   ► I hear you you know it's the kind of [TS]

◼   ► thing like i don't i don't have cable so [TS]

◼   ► I'm cable lock in so i can I i don't use [TS]

◼   ► any apps that require cable login I i do [TS]

◼   ► have HBO Go now whichever 1i have one of [TS]

◼   ► the HBO now but I've actually been thank [TS]

◼   ► you i'm actually been nothing about [TS]

◼   ► canceling because we hardly ever [TS]

◼   ► watching Miley watch up in bursts and [TS]

◼   ► you can always turn it off and turn [TS]

◼   ► around again [TS]

◼   ► touchdown oh nevermind damn but [TS]

◼   ► regardless i don't think i'm i'm going [TS]

◼   ► to possibly ever see this TV app or if i [TS]

◼   ► do it will be something that gets in my [TS]

◼   ► way that that you know I have to like [TS]

◼   ► click the the fake home button one more [TS]

◼   ► time out of to get to what i really want [TS]

◼   ► to watch all right anything else in the [TS]

◼   ► apple TV is your team losing it [TS]

◼   ► they are losing I thought we had a [TS]

◼   ► touchdown which would put us somewhat [TS]

◼   ► comfortably in the lead but I was [TS]

◼   ► mistaken [TS]

◼   ► really you know we forgot to mention [TS]

◼   ► something they Apple opened the keynote [TS]

◼   ► with a really lovely video on [TS]

◼   ► accessibility I mean that genuinely I [TS]

◼   ► completely forgot to mention that I [TS]

◼   ► thought that was really cool and they [TS]

◼   ► said that they're going to our I guess I [TS]

◼   ► think it's already there i just haven't [TS]

◼   ► looked at it yet they're they're going [TS]

◼   ► to have like a top-level so-to-speak [TS]

◼   ► accessibility page on their website [TS]

◼   ► which we should check out and we'll find [TS]

◼   ► it and put a link in the show notes but [TS]

◼   ► I thought that was a really great video [TS]

◼   ► and and in many ways I think that's [TS]

◼   ► Apple at its best and and I just wanted [TS]

◼   ► to applaud them for it because I thought [TS]

◼   ► that was really good stuff [TS]

◼   ► Apple has always been really good with [TS]

◼   ► accessibility stuff like you know they [TS]

◼   ► haven't been perfect [TS]

◼   ► by all means anybody use the technology [TS]

◼   ► will tell you the various times have [TS]

◼   ► been perfect but compared to what almost [TS]

◼   ► everyone else in the industry does [TS]

◼   ► apples accessibility support is just [TS]

◼   ► world-class it's so good and what you [TS]

◼   ► get out of the box with apple products [TS]

◼   ► for for things like screen readers and [TS]

◼   ► and click control thingy all sorts of [TS]

◼   ► various technologies a lot of times this [TS]

◼   ► kind of is available on other platforms [TS]

◼   ► only if you like buy additional software [TS]

◼   ► or have additional hardware even [TS]

◼   ► and it's just it's it it is so like what [TS]

◼   ► you get with apple out of the box with [TS]

◼   ► all their products accessibility wise is [TS]

◼   ► just ridiculously good compared to [TS]

◼   ► everything else in the market like the [TS]

◼   ► most important feature of these videos [TS]

◼   ► as aside from you know making people [TS]

◼   ► think Apple that is a nice company and [TS]

◼   ► you know doing all the like the pr [TS]

◼   ► affected simply like oh you're this [TS]

◼   ► video show you should use a nice company [TS]

◼   ► while they are nice company and be that [TS]

◼   ► the the other side effect of this is [TS]

◼   ► that it exposes people who don't use [TS]

◼   ► these features people like me don't use [TS]

◼   ► these features for the most part to the [TS]

◼   ► fact that they exist in how they work [TS]

◼   ► I had no idea that the camera on the [TS]

◼   ► iphone will speak to you about who's in [TS]

◼   ► the frame and and whether it finds a [TS]

◼   ► face and how big the faces so a person [TS]

◼   ► who can't see can I take pictures with [TS]

◼   ► the with the camera like when do regular [TS]

◼   ► people experience these features i don't [TS]

◼   ► think most people go into accessibility [TS]

◼   ► and turn on accessibility features and [TS]

◼   ► created for people who have a bad or no [TS]

◼   ► vision or can't hear or someone just [TS]

◼   ► experiment with it right [TS]

◼   ► most people don't see these features at [TS]

◼   ► all and so when you say accessibility [TS]

◼   ► maybe people don't even know what you [TS]

◼   ► mean like what what do you mean how can [TS]

◼   ► a blind person who's an iphone you got [TS]

◼   ► to see the screen right people just [TS]

◼   ► don't know right and this these things I [TS]

◼   ► think show you know what marketers said [TS]

◼   ► how far these products go to be usable [TS]

◼   ► in situations that regular people don't [TS]

◼   ► consider because they don't they don't [TS]

◼   ► have if you don't if you don't have [TS]

◼   ► these limitations you don't know what [TS]

◼   ► thing what affordances are there to help [TS]

◼   ► you with him until you need them like [TS]

◼   ► it's as we all get old for example i'm [TS]

◼   ► sure most of us will be cranking up the [TS]

◼   ► text size and all of a sudden will [TS]

◼   ► appreciate that feature that we never [TS]

◼   ► touched before like my parents used [TS]

◼   ► their iphone like six eyes device in [TS]

◼   ► like the big mode where I forget what [TS]

◼   ► it's called but like you've everything [TS]

◼   ► is bigger it's like zoom in it's a non [TS]

◼   ► native res and that feature is [TS]

◼   ► meaningless to me now but eventually as [TS]

◼   ► my vision gets worse [TS]

◼   ► suddenly will be like oh I'm glad that's [TS]

◼   ► there this video's do a good job of [TS]

◼   ► highlighting to both users and [TS]

◼   ► developers that this stuff is actually [TS]

◼   ► there so that when they do eventually [TS]

◼   ► get older and start you know that their [TS]

◼   ► sensory perception starts changing [TS]

◼   ► they'll know to go and find those and [TS]

◼   ► they'll feel good about you know using a [TS]

◼   ► product line that that offers easier for [TS]

◼   ► developers [TS]

◼   ► it's reminding them it's not just about [TS]

◼   ► putting late [TS]

◼   ► was on your things there's other you [TS]

◼   ► know go the extra mile and see what we [TS]

◼   ► did with the camera app if you have a [TS]

◼   ► camera app you could do something like [TS]

◼   ► this to your application will be more [TS]

◼   ► accessible [TS]

◼   ► alright what else was spoken about free [TS]

◼   ► mac stuff there was nothing that person [TS]

◼   ► right didn't they talk about iphones [TS]

◼   ► briefly talk about how well the apple [TS]

◼   ► watch is selling but not giving numbers [TS]

◼   ► I don't think and now I mean who cares [TS]

◼   ► just talk about max its max I like iOS a [TS]

◼   ► penetration of a iOS 10 verses the [TS]

◼   ► latest version of Android or whatever [TS]

◼   ► that let's let's be honest they were [TS]

◼   ► killing time and I don't know why [TS]

◼   ► they're coming time they they didn't [TS]

◼   ► have like it's not as if there's one [TS]

◼   ► thing that filler the second thing you [TS]

◼   ► to just make what should have been a [TS]

◼   ► much shorter presentation way too long [TS]

◼   ► but they did we forgot to mention [TS]

◼   ► something about the appletv minecraft is [TS]

◼   ► on the appletv is that time I'm not [TS]

◼   ► trying to be snarky that's something we [TS]

◼   ► care about like is that a big dealers or [TS]

◼   ► do you think no one will use that I [TS]

◼   ► don't know squat about Minecraft I don't [TS]

◼   ► think that's that I mean it it's it's a [TS]

◼   ► big deal in Minecraft super popular in [TS]

◼   ► terms of people buy and play it but [TS]

◼   ► minecraft is available on like every [TS]

◼   ► platform in the universe [TS]

◼   ► so the fact that it's on apple TV now [TS]

◼   ► yeah you have parody good but you know [TS]

◼   ► alright so i guess i've run out of [TS]

◼   ► reasons to stall other than to say that [TS]

◼   ► tech is up 22 21 / pit I let's talk [TS]

◼   ► about the mac overall I feel like this [TS]

◼   ► is okay i think this was good i [TS]

◼   ► certainly have been left I've there's [TS]

◼   ► certain things that I'm disappointed by [TS]

◼   ► but in the grand scheme of things these [TS]

◼   ► new macbook pros look really darn good [TS]

◼   ► really really good [TS]

◼   ► I'm amped about the one they call the [TS]

◼   ► touch bar now I'm I i don't know if i'll [TS]

◼   ► like it but tentatively that looks good [TS]

◼   ► i'm excited i'm excited to try it [TS]

◼   ► even though i don't plan on buying one [TS]

◼   ► and i'm not going to get one from work [TS]

◼   ► for two years but anyway i'm excited to [TS]

◼   ► try it i am sad although completely [TS]

◼   ► unsurprised that they don't have like a [TS]

◼   ► magic keyboard update that included it i [TS]

◼   ► understand that leaving that screen on [TS]

◼   ► would surely take and not insignificant [TS]

◼   ► amount of battery power [TS]

◼   ► but the magic keyboard is rechargeable [TS]

◼   ► now so who really cares if I have to [TS]

◼   ► charge it once connected with a wire and [TS]

◼   ► then you wouldn't have a problem [TS]

◼   ► I mean that I wouldn't want to be an [TS]

◼   ► animal but I but no I mean I i would [TS]

◼   ► love to see Magic keyboard that had this [TS]

◼   ► touch bar on it i don't expect it will [TS]

◼   ► happen but it would be neat and I say [TS]

◼   ► that in part because that all my use the [TS]

◼   ► desktop is an imac and certainly today [TS]

◼   ► there was no real talk about anything [TS]

◼   ► for the desktop but I I can't say I'm [TS]

◼   ► surprised by that either I mean what are [TS]

◼   ► they really gonna do the imac there's [TS]

◼   ► not really any new chips are there in [TS]

◼   ► and outside of maybe a new fancy [TS]

◼   ► keyboard wired or wireless or maybe I [TS]

◼   ► guess you could put different ports on [TS]

◼   ► you could put us PC ports on it but [TS]

◼   ► that's not that remarkable to me so I'm [TS]

◼   ► not surprised there's not a desktop [TS]

◼   ► activity nobody really thought the mac [TS]

◼   ► pro would be updated am i right i mean [TS]

◼   ► come on [TS]

◼   ► we talked about this last week with [TS]

◼   ► Marco said the same thing like it if [TS]

◼   ► we're going to do the imac at all just [TS]

◼   ► USB seaports and we mentioned a another [TS]

◼   ► fancy keyboard but well that's not [TS]

◼   ► entirely true the I believe the cable [TS]

◼   ► lake CPUs are available roughly for the [TS]

◼   ► imac i'm not sure like if they're in [TS]

◼   ► volume really yet but technically new [TS]

◼   ► CPUs are basically available for the [TS]

◼   ► imac now I know but none of us expected [TS]

◼   ► the imac to come or i didnt pro or the [TS]

◼   ► mac mini expected the imac really the [TS]

◼   ► imac has been located the last two Falls [TS]

◼   ► like it made sense like it is right on [TS]

◼   ► schedule for damage me updated i'm [TS]

◼   ► guessing it's it probably is not far off [TS]

◼   ► like i mean i wouldn't expect it like [TS]

◼   ► next week i'm guessing it's not going to [TS]

◼   ► be like another year until the next time [TS]

◼   ► a cup it's probably gonna be a few [TS]

◼   ► months maybe I don't know how that [TS]

◼   ► you're more optimistic than I am I like [TS]

◼   ► i said in the last show I think they [TS]

◼   ► should keep updating imac but i have dim [TS]

◼   ► hopes that they will like it because i [TS]

◼   ► mean it i don't understand the reason [TS]

◼   ► behind the cadence of like doing imac [TS]

◼   ► update so faithfully and then just [TS]

◼   ► dropping it but i totally expected not [TS]

◼   ► to have any desktop max of this thing at [TS]

◼   ► all [TS]

◼   ► well the thing is like you know with it [TS]

◼   ► it doing an update when it's when it's a [TS]

◼   ► fairly minor processor and motherboard [TS]

◼   ► chipset update it is not that hard [TS]

◼   ► doesn't take that much engineering work [TS]

◼   ► for Apple you know not not anymore [TS]

◼   ► engineer with any other updates is like [TS]

◼   ► and and it used to be not that long ago [TS]

◼   ► so that every time there was a new [TS]

◼   ► chipset out for either the macbook the [TS]

◼   ► macbook pro the macbook air or the imac [TS]

◼   ► got updated like within a month of the [TS]

◼   ► neutral coming out so it's only been in [TS]

◼   ► these recent years with all the work has [TS]

◼   ► been like Apple skipping generations and [TS]

◼   ► Intel having weird delays [TS]

◼   ► it's only been in those years that we [TS]

◼   ► started having these things are apples [TS]

◼   ► kind of like deciding whether they want [TS]

◼   ► to bother updating things I mean it used [TS]

◼   ► to just be assumed of course they would [TS]

◼   ► update their main computers with the new [TS]

◼   ► ships that came out and so the imac line [TS]

◼   ► of chips has not had those problems that [TS]

◼   ► all the mobile ones have had with intel [TS]

◼   ► so the imax have actually been updated [TS]

◼   ► on a regular basis until right now and [TS]

◼   ► it's a little questionable why wasn't [TS]

◼   ► there now and I guess the answer will [TS]

◼   ► will not be parents until whenever it is [TS]

◼   ► that next time we'll figure out like you [TS]

◼   ► know why why did not get updated now I [TS]

◼   ► guess but well i think i think i have an [TS]

◼   ► answer though because if you look at [TS]

◼   ► wikipedia which is clearly the source of [TS]

◼   ► all human knowledge never incorrect the [TS]

◼   ► kb lake wikipedia entry says that it [TS]

◼   ► began shipping manufacturers no msn [TS]

◼   ► second quarter this year mobile chips [TS]

◼   ► have started shipping with more kb lake [TS]

◼   ► desktop ships to be released in the [TS]

◼   ► coming months or early next year [TS]

◼   ► so what makes you think that they're [TS]

◼   ► available for the imac right now I don't [TS]

◼   ► want people on Twitter told me i could [TS]

◼   ► be wrong if you want random people in [TS]

◼   ► the chat room are pointing out that if [TS]

◼   ► they are available it's almost certainly [TS]

◼   ► not the ones with the fancy iris [TS]

◼   ► graphics that Apple always likes fair [TS]

◼   ► enough alright so that could be the [TS]

◼   ► reason so that it could be as simple as [TS]

◼   ► that [TS]

◼   ► also I think it's worth pointing out [TS]

◼   ► like we heard from a lot of people [TS]

◼   ► because like you Intel officially quote [TS]

◼   ► launched cable a good month or two ago [TS]

◼   ► whatever it was and we immediately hurt [TS]

◼   ► anybody and Twitter saying how can Apple [TS]

◼   ► release skylake laptops now and not [TS]

◼   ► cabling and of course the reason why is [TS]

◼   ► because when intel announced the launch [TS]

◼   ► it means nothing [TS]

◼   ► I hit that it's like Intel's basically [TS]

◼   ► saying these chips will be available [TS]

◼   ► sometime maybe in the future and get the [TS]

◼   ► actual time that you can ship computers [TS]

◼   ► with the with the right ones for the [TS]

◼   ► computers might be you know two to 12 [TS]

◼   ► months away from that period anyway [TS]

◼   ► maybe like I don't think it's a big deal [TS]

◼   ► from everything that we've read about it [TS]

◼   ► from we know about so far it seems like [TS]

◼   ► it is not really something that you [TS]

◼   ► should be like really waiting up for Sky [TS]

◼   ► lake was a big deal keep you awake [TS]

◼   ► really isn't i also have another [TS]

◼   ► important update for you it's 29 1 21 [TS]

◼   ► tech the good guys winning this is a [TS]

◼   ► basketball game you're watching a lot of [TS]

◼   ► scoring going on here [TS]

◼   ► well you know football hits sometimes [TS]

◼   ► there's it's a more offensive and [TS]

◼   ► defensive game if you're voting for the [TS]

◼   ► the Hoodoo user what are you doing [TS]

◼   ► hokey but it's okay is it was like that [TS]

◼   ► that that uh the ringer of an auburn [TS]

◼   ► game they had where Oliver was up like [TS]

◼   ► 50-something sex that's only do that [TS]

◼   ► when you see I guess right [TS]

◼   ► ok so that no desktop is no imac updates [TS]

◼   ► it's unclear whether or not k be like is [TS]

◼   ► available tipster saying yes I'm seeing [TS]

◼   ► know everything the matter if it's [TS]

◼   ► available is this lead times the getting [TS]

◼   ► into computers and apple recently has [TS]

◼   ► not been that spry about like as soon as [TS]

◼   ► the chips are ready we're going to be [TS]

◼   ► ready to go [TS]

◼   ► like that's kind of more of the old [TS]

◼   ► apple and this new one is like don't [TS]

◼   ► even wake me up until they're available [TS]

◼   ► in volume and the next generation is [TS]

◼   ► about to come out [TS]

◼   ► yeah then maybe we'll incorporate them [TS]

◼   ► into a computer of some kind when Apple [TS]

◼   ► delays on things like and we know that [TS]

◼   ► this is probably Intel delay here but [TS]

◼   ► when Apple glaze on things [TS]

◼   ► what I'm saying is we know we don't [TS]

◼   ► really have to make excuses for Apple [TS]

◼   ► anymore like that they're there they're [TS]

◼   ► the biggest corporation the world's most [TS]

◼   ► of the time they have tons of resources [TS]

◼   ► that they can choose to devote to [TS]

◼   ► updating the computers to new components [TS]

◼   ► to come out for them it isn't that hard [TS]

◼   ► it doesn't take a lot of time or money [TS]

◼   ► relative to what they make from them and [TS]

◼   ► what they have in the company so we [TS]

◼   ► don't need to excuse them it is up to [TS]

◼   ► them to update things and it is my [TS]

◼   ► opinion they should not be slackers [TS]

◼   ► about that or skip generations be simply [TS]

◼   ► because they don't feel like it [TS]

◼   ► fair enough so sadness about well maybe [TS]

◼   ► not sadness about the imac I think we [TS]

◼   ► can all agree that's reasonably expected [TS]

◼   ► sadness but not surprised about the what [TS]

◼   ► does that Little Mac called it doesn't [TS]

◼   ► come with any devices attached to its [TS]

◼   ► dot not going to display the metal roads [TS]

◼   ► i got like a tiny man no no no circular [TS]

◼   ► one not the circular one it's like more [TS]

◼   ► of a rounded rect it's not magical back [TS]

◼   ► row the apple TV here thinking back [TS]

◼   ► shoot i can't remember the name of Max [TS]

◼   ► small mac small maybe no it's much [TS]

◼   ► smaller than that I'm [TS]

◼   ► and I little color in the macair the [TS]

◼   ► power power mac g4 cube [TS]

◼   ► yes that's it oh is that it okay yeah so [TS]

◼   ► no power mac g4 cube updates no trashcan [TS]

◼   ► updates [TS]

◼   ► thank God because on my I wouldn't even [TS]

◼   ► pay attention to this show anymore just [TS]

◼   ► be watching a football game [TS]

◼   ► actually they should update the mac pro [TS]

◼   ► isn't that what you're doing [TS]

◼   ► oh speaking of the mac pro I'm i was i [TS]

◼   ► was surprised at how many random angry [TS]

◼   ► people there were on Twitter about there [TS]

◼   ► being no macro update which shows that [TS]

◼   ► this is weird sort of Venn diagram [TS]

◼   ► between people who understand the mac [TS]

◼   ► pro hasn't been updated in forever but [TS]

◼   ► don't follow the stuff enough to know [TS]

◼   ► that there was no way in hell no micro [TS]

◼   ► is coming up in this thing so it's kind [TS]

◼   ► of weird that the anger has spread [TS]

◼   ► beyond the people who were actually [TS]

◼   ► going to buy 12 just the general public [TS]

◼   ► being embarrassed for apple for having [TS]

◼   ► this quote-unquote pro computer that [TS]

◼   ► pretty soon the watch will be faster [TS]

◼   ► that well because you know even if [TS]

◼   ► you're not about to buy a mac pro the [TS]

◼   ► fact that they have this high-end that [TS]

◼   ► the highest computer lineup that has [TS]

◼   ► been so neglected high and air super air [TS]

◼   ► quotes yeah well its timing if you do [TS]

◼   ► parallel stuff it's still the fastest [TS]

◼   ► its facets on no other benchmarks but on [TS]

◼   ► that barely barely or you get like five [TS]

◼   ► iPads yes I said probably not even that [TS]

◼   ► night but the reason this matters is [TS]

◼   ► what you argue John in your your [TS]

◼   ► supercar halo car thing that like it [TS]

◼   ► matters whether Apple is treating its [TS]

◼   ► high-end well if you are a Mac user at [TS]

◼   ► all because of Apple is neglecting [TS]

◼   ► significant portions of its user base [TS]

◼   ► for the mac lineup and you are a Mac [TS]

◼   ► user or you are heavily invested in the [TS]

◼   ► mac as a platform that should be a [TS]

◼   ► warning sign for you that like that's [TS]

◼   ► just off warning bells to say like wait [TS]

◼   ► a minute maybe the health of my platform [TS]

◼   ► or the future my platform is not as as [TS]

◼   ► healthier guaranteed as I as I would [TS]

◼   ► like because if they're neglecting this [TS]

◼   ► whole big area of it maybe there are [TS]

◼   ► worse things to come for me or maybe [TS]

◼   ► they they are in putting resources into [TS]

◼   ► it so it is totally relevant whether you [TS]

◼   ► buy a mac pro or not how apple treats [TS]

◼   ► their pro customers [TS]

◼   ► yeah i'm just like they crossed over the [TS]

◼   ► point now where where it is is moved [TS]

◼   ► beyond and now is affecting the broader [TS]

◼   ► base of people and it's kind of like as [TS]

◼   ► if a [TS]

◼   ► that they were still selling the [TS]

◼   ► original dodge viper like the original [TS]

◼   ► original dodge viper did not change in [TS]

◼   ► any way and it would be like the great [TS]

◼   ► hello car for dodge chrysler but [TS]

◼   ► eventually it becomes an embarrassment [TS]

◼   ► because the original Viper was a [TS]

◼   ► terrible car so many ways and just can't [TS]

◼   ► compete with today's super cars like the [TS]

◼   ► it would be like 900 your your your halo [TS]

◼   ► car for dodge can be beaten off the line [TS]

◼   ► by like a volkswagen GTI now I mean it's [TS]

◼   ► just be or even a lesser car i keep it [TS]

◼   ► stops being a halo car when it loses in [TS]

◼   ► single-threaded performance the two you [TS]

◼   ► know run-of-the-mill computers so anyway [TS]

◼   ► so no mac pro not surprising [TS]

◼   ► no mac mini not surprising no imac [TS]

◼   ► almost entirely not surprising that [TS]

◼   ► leaves us with the portable max so the [TS]

◼   ► macbook pro is I was talking about a few [TS]

◼   ► minutes ago my proposal can really could [TS]

◼   ► I aesthetically it's looking really good [TS]

◼   ► i think what they've done is really cool [TS]

◼   ► the touch bar looks great and let that [TS]

◼   ► we can go through this line by line but [TS]

◼   ► man if I it it's to the point that [TS]

◼   ► between this external display which [TS]

◼   ► actually we should talk about as well [TS]

◼   ► that that I haven't worked the 4k [TS]

◼   ► display at work and these new macbook [TS]

◼   ► pros [TS]

◼   ► I'm starting to doubt my newfound love [TS]

◼   ► for my desktop imac existence because i [TS]

◼   ► love this 5k imac i love it to death but [TS]

◼   ► I just can't help but think to myself on [TS]

◼   ► you know I could get one of these 4k or [TS]

◼   ► maybe the fancy 5k LG Display I could [TS]

◼   ► get one of these new macbook pros life [TS]

◼   ► could be pretty good that way so I don't [TS]

◼   ► know one of you guys is probably upset [TS]

◼   ► about this so talking to talk me out of [TS]

◼   ► spending money i don't have that on a [TS]

◼   ► computer i don't need probably i'm [TS]

◼   ► probably the most upset but Mr go first [TS]

◼   ► to say what you like so I i will go back [TS]

◼   ► to your earlier point which I will you [TS]

◼   ► know I'd probably i'm talking about this [TS]

◼   ► point yet but basically the touch bar [TS]

◼   ► looks really cool i'm sure it's going to [TS]

◼   ► be a really big deal for people when [TS]

◼   ► they are working on their laptops and no [TS]

◼   ► doubt that is a lot of people a lot of [TS]

◼   ► the time however it is not on every [TS]

◼   ► laptop apple sells a lot [TS]

◼   ► of the macbook air class computers and [TS]

◼   ► so for everyone who bought the macbook [TS]

◼   ► adorable / macbook one or for everyone [TS]

◼   ► who buys the the old or kind of still [TS]

◼   ► for sale but old macbook air or the new [TS]

◼   ► whatever we're going to call the low and [TS]

◼   ► configuration of the macbook that was [TS]

◼   ► named in the chat where that I liked a [TS]

◼   ► lot so far are macbook escape or the [TS]

◼   ► fbook madam a quick escape is part of my [TS]

◼   ► favorite but the air pro was was an [TS]

◼   ► efenburu were also very good but a [TS]

◼   ► netbook escape is really good anyway so [TS]

◼   ► all those people that's a lot of mac [TS]

◼   ► buyers not to mention all the desktop [TS]

◼   ► buyers and granted i know Latin from [TS]

◼   ► apartment and desktop so i know the [TS]

◼   ► desktop buyers don't count for as much [TS]

◼   ► but all those people and the entire mac [TS]

◼   ► user base that has a computer already [TS]

◼   ► before today does not have a touch bar [TS]

◼   ► and even if you are one of the people [TS]

◼   ► who has one of the new MacBook Pros with [TS]

◼   ► the touch bar that is only actually [TS]

◼   ► accessible to you when you are using it [TS]

◼   ► in its regular mode so not in clamshell [TS]

◼   ► mode on a desk not like as a second [TS]

◼   ► screen like with a main screen an [TS]

◼   ► external keyboard and mouse like only [TS]

◼   ► one using those particular models of [TS]

◼   ► computer and only when you're using them [TS]

◼   ► like right on them in in like normal [TS]

◼   ► quote laptop mode that is when the touch [TS]

◼   ► bar can be used it is going to be a [TS]

◼   ► really great convenience for the people [TS]

◼   ► who use it in that way but I don't think [TS]

◼   ► it's going to radically take over the [TS]

◼   ► the mac experience yet and become like a [TS]

◼   ► must-have accessory until it is [TS]

◼   ► available across the entire lineup [TS]

◼   ► laptops and desktops in some form that [TS]

◼   ► might become more interesting than you [TS]

◼   ► know when you can kind of assume that [TS]

◼   ► all modern max habit but you can assume [TS]

◼   ► that today as either a user or developer [TS]

◼   ► so I think it's gonna take a while [TS]

◼   ► before that becomes a must-have thing it [TS]

◼   ► will be convenient from day one and [TS]

◼   ► surely you know apples apps having a [TS]

◼   ► built-in is nice you know and and that's [TS]

◼   ► like that's a lot of apps that people [TS]

◼   ► use on the mac is our apples built-in [TS]

◼   ► app so that's good but it's gonna take [TS]

◼   ► awhile i really like when the first [TS]

◼   ► retina macbooks came out in 2012 [TS]

◼   ► it took a long time for most of what you [TS]

◼   ► saw on screen to be retina it took a [TS]

◼   ► couple years at least four apps and [TS]

◼   ► websites and everything to update for [TS]

◼   ► the tux bars and take a while before you [TS]

◼   ► can really get into using it with many [TS]

◼   ► of your apps and everything so i would [TS]

◼   ► say for UK see you looking at these [TS]

◼   ► today and feeling bad you don't have one [TS]

◼   ► it's the kind of thing where if you're [TS]

◼   ► buying a new laptop if you were if you [TS]

◼   ► were buying one anyway then I think you [TS]

◼   ► should consider the touch bar as an [TS]

◼   ► important thing to have you know [TS]

◼   ► probably and all this should be preface [TS]

◼   ► by saying that none of the three of us [TS]

◼   ► were at the event [TS]

◼   ► none of the three of us have review [TS]

◼   ► units so none of the three of us have [TS]

◼   ► ever touched these or handle these or [TS]

◼   ► seniors in real life so all this could [TS]

◼   ► be out the window the first time that [TS]

◼   ► the world can get more experience with [TS]

◼   ► these and we know more about them and [TS]

◼   ► how they work in reality but i would say [TS]

◼   ► probably that if you're buying today or [TS]

◼   ► if you recently bought something you [TS]

◼   ► don't want to buy another thing you [TS]

◼   ► don't really have to feel bad yet that [TS]

◼   ► you don't have this touch bar because [TS]

◼   ► it's gonna be awhile before apps can [TS]

◼   ► assume that a lot of people have it and [TS]

◼   ► it's gonna be awhile before i have to [TS]

◼   ► take advantage of it and we still don't [TS]

◼   ► know how much of a must-have thing it [TS]

◼   ► will be in practice until the things [TS]

◼   ► wrapped for a while and we can kind of [TS]

◼   ► look more objectively after its kind [TS]

◼   ► after the cool has kind of rubbed off [TS]

◼   ► and weave and we will use them ourselves [TS]

◼   ► we know people who use them [TS]

◼   ► you've gotten like some long-term [TS]

◼   ► opinions from ourselves or others about [TS]

◼   ► like how useful is actually in practice [TS]

◼   ► so for now you don't need to feel that [TS]

◼   ► you should feel bad [TS]

◼   ► not because you don't touch bar but [TS]

◼   ► because you don't have a macbook pro [TS]

◼   ► with like modern internals its way [TS]

◼   ► faster than one you have now that bad [TS]

◼   ► feeling that bad feeling remains so [TS]

◼   ► question for both of you and I'll start [TS]

◼   ► with Marco do you think that a keyboard [TS]

◼   ► with a touch bar will ever exist for a [TS]

◼   ► desktop mac or do you think it will [TS]

◼   ► always always always be four laptops and [TS]

◼   ► if yes if you think it will one day [TS]

◼   ► exist for desktop Mac would apple just [TS]

◼   ► completely yo go bananas and make it [TS]

◼   ► wired only or do you think you would be [TS]

◼   ► just basically a revision of the smart [TS]

◼   ► keyboard as it is today [TS]

◼   ► I honestly don't know I I'm leaning [TS]

◼   ► towards no [TS]

◼   ► and no one's gonna like the reason why [TS]

◼   ► but i'm leaning towards no and y know it [TS]

◼   ► I know the reason you probably do we all [TS]

◼   ► know the reason I'm leaning towards no [TS]

◼   ► because I you know a guy I think putting [TS]

◼   ► the touch bar as it exists today into [TS]

◼   ► something the size and price of the [TS]

◼   ► magic keyboard i think will be very [TS]

◼   ► challenging and if there's probably a [TS]

◼   ► lot of constraints there many of which [TS]

◼   ► are self-imposed by Apple but I [TS]

◼   ► basically don't like I don't see them [TS]

◼   ► want to make their keyboard bigger I [TS]

◼   ► don't see the market having much [TS]

◼   ► tolerance for them making their keyboard [TS]

◼   ► more expensive is already pretty [TS]

◼   ► expensive and i don't really see them [TS]

◼   ► you know wanting to have multiple models [TS]

◼   ► of keyboard that they sell I mean they [TS]

◼   ► can barely self-referrals at all anymore [TS]

◼   ► so you know I don't see that happening [TS]

◼   ► but ultimately the biggest reason why I [TS]

◼   ► don't honestly see this happening even [TS]

◼   ► if they get over the technical stuff [TS]

◼   ► here comes is that I just don't think [TS]

◼   ► Apple gives a damn about desktops [TS]

◼   ► anymore and that's not to say that [TS]

◼   ► they're never gonna make one again but i [TS]

◼   ► but I just think the focus [TS]

◼   ► I mean look you can barely get Tim Cook [TS]

◼   ► to pretend to care about the mac at all [TS]

◼   ► allmax you know there's a reason why Tim [TS]

◼   ► didn't say a lot today about the mac you [TS]

◼   ► know that was delegated to fill in Craig [TS]

◼   ► because they I'm pretty sure care deeply [TS]

◼   ► about the mac like they seem like [TS]

◼   ► they're really like mac champions inside [TS]

◼   ► the company at a very high level but Tim [TS]

◼   ► I don't think is I don't think Tim cares [TS]

◼   ► I don't think he even hide that very [TS]

◼   ► well I don't think he even honestly [TS]

◼   ► tries I don't think Tim cares and so as [TS]

◼   ► long as the company is led by Tim I [TS]

◼   ► don't see the max making substantial [TS]

◼   ► advances and what I see instead is what [TS]

◼   ► we what we see today which is they're [TS]

◼   ► going to keep doing what we know what [TS]

◼   ► they what they can do to move things [TS]

◼   ► along [TS]

◼   ► occasionally to be thinner lighter [TS]

◼   ► better faster right that's what they do [TS]

◼   ► but i don't see a time under tim cook's [TS]

◼   ► rule which is probably going to be long [TS]

◼   ► i don't see a time of this happening [TS]

◼   ► here where team is going to decide that [TS]

◼   ► the mac really needs a lot of effort put [TS]

◼   ► into it and it needs like [TS]

◼   ► no major resources and major [TS]

◼   ► prioritization I just don't see that [TS]

◼   ► happening so I don't think they're going [TS]

◼   ► to put in like the lots of work that it [TS]

◼   ► would take and possible profit [TS]

◼   ► cannibalization of other products to [TS]

◼   ► meaningfully enable this on desktops I [TS]

◼   ► just don't see it happening [TS]

◼   ► I wish it would but I just don't let's [TS]

◼   ► assume for just one moment that you're [TS]

◼   ► right that Tim either doesn't care about [TS]

◼   ► the mac or let's even go so far as to [TS]

◼   ► say he freaking hates the mac i'm not [TS]

◼   ► saying he hated what I'm what I'm saying [TS]

◼   ► is I just [TS]

◼   ► he's obviously not a mac person he died [TS]

◼   ► i'm pretty sure he has said on the [TS]

◼   ► record multiple times that he does his [TS]

◼   ► work on ipads anyway so I i basically I [TS]

◼   ► don't think he uses macs very often if [TS]

◼   ► at all and and I think he he is very [TS]

◼   ► much profit focused and and he looks at [TS]

◼   ► where Apple can make the most profit and [TS]

◼   ► divert resources there and things that [TS]

◼   ► that make still good profit but just [TS]

◼   ► less are you know kind of out of his his [TS]

◼   ► field of vision i think most of the time [TS]

◼   ► so basically I just don't think Tim [TS]

◼   ► gives a lot of thought to the mac and i [TS]

◼   ► don't think it's a priority for him [TS]

◼   ► alright so let's assume that's true and [TS]

◼   ► you know it in any degree of of [TS]

◼   ► aggressiveness he hates the mac or maybe [TS]

◼   ► just doesn't really care [TS]

◼   ► maybe it's just another line item like [TS]

◼   ► you said let's assume any one of those [TS]

◼   ► is true he's a pretty smart man from [TS]

◼   ► everything we can tell [TS]

◼   ► don't you think he would trust in in his [TS]

◼   ► lieutenants and those who do care for [TS]

◼   ► the mac to carry it forward like I I [TS]

◼   ► don't you tim is the things standing in [TS]

◼   ► the way of the mac being this perfect [TS]

◼   ► device that you're that you're that [TS]

◼   ► you're excited to buy a new one every [TS]

◼   ► six months or what have you [TS]

◼   ► i I really don't think times the problem [TS]

◼   ► here I think it's just that Apple is [TS]

◼   ► doing what they think is best and like I [TS]

◼   ► think you had said Mark I mean laptops [TS]

◼   ► are where are the maximum everyone buys [TS]

◼   ► we're weird buying desktops and super [TS]

◼   ► weird for you to buying cheese graters [TS]

◼   ► and trash cans so I don't think to him [TS]

◼   ► is the problem i think it's just that [TS]

◼   ► this is where the users are so why not [TS]

◼   ► cater to the ninety percent well isn't [TS]

◼   ► debatable others even a problem maybe [TS]

◼   ► job at the CEO is to be forward-looking [TS]

◼   ► like what is this a product line isn't [TS]

◼   ► an ascension are in decline and clearly [TS]

◼   ► desktop PCs laptop PCs and that whole [TS]

◼   ► market are in decline compared to [TS]

◼   ► smartphones and possibly even tablets [TS]

◼   ► and so he's trying to be forward-looking [TS]

◼   ► but not for Apple that's the thing [TS]

◼   ► they're not in decline for Apple there [TS]

◼   ► in decline for everyone else but until [TS]

◼   ► Apple stopped dating for three years [TS]

◼   ► they were in decline for apple like [TS]

◼   ► Apple has this entire market that could [TS]

◼   ► keep taking share from it's a big market [TS]

◼   ► it was declined relative to the rest of [TS]

◼   ► their business for the rest of the [TS]

◼   ► business was growing much faster at this [TS]

◼   ► point service revenue is more than mac [TS]

◼   ► revenue right based service revenue was [TS]

◼   ► growing guess what just passed Mac [TS]

◼   ► revenue right so if you are looking [TS]

◼   ► where the next big you know where is the [TS]

◼   ► next big product that's going to go on a [TS]

◼   ► big growth trajectory gonna come from [TS]

◼   ► it's not the pc is not the mac that's [TS]

◼   ► what Apple currently thinks and so again [TS]

◼   ► it's debatable whether the long-term [TS]

◼   ► this is a name correct choice i think [TS]

◼   ► that were in the painful period now [TS]

◼   ► where it's like well look at you gonna [TS]

◼   ► do max you're not going to maximum [TS]

◼   ► apples like oh no we're gonna do max but [TS]

◼   ► they're doing them not with the gust 0 [TS]

◼   ► meaning not with the investment that [TS]

◼   ► they used to do them and to get back to [TS]

◼   ► casey's question now you know do I think [TS]

◼   ► they're gonna do a keyboard with a with [TS]

◼   ► a touch bar on it the Apple that was [TS]

◼   ► still investing heavily in the mac where [TS]

◼   ► the mac was like super important and [TS]

◼   ► central even even as the iphone was [TS]

◼   ► growing and the ipod and other [TS]

◼   ► businesses were obviously where the big [TS]

◼   ► growth was back oh you know not too many [TS]

◼   ► years ago Apple was still heavily [TS]

◼   ► investing in the mac because those [TS]

◼   ► growing one start off small and the ipod [TS]

◼   ► one did a hump and went back down right [TS]

◼   ► and so was like well the mac you know we [TS]

◼   ► got to keep investing the mac is the [TS]

◼   ► ipod looks great and it's big business [TS]

◼   ► for us but actually we can see it's on [TS]

◼   ► the way back down all the iphones [TS]

◼   ► looking great and it's on its way back [TS]

◼   ► up but if you look at those line graphs [TS]

◼   ► the mac was still in the mix certain [TS]

◼   ► point the phone just took off and now [TS]

◼   ► every single graph is like here's the [TS]

◼   ► iphone company and then there's some [TS]

◼   ► lines down there hit near the final axis [TS]

◼   ► and those lines like service revenue [TS]

◼   ► mcintosh like he just crap like that and [TS]

◼   ► once that happens like it's hard to it's [TS]

◼   ► hard to justify like is it the right [TS]

◼   ► thing for the for the CEO to do to [TS]

◼   ► continue to invest that much [TS]

◼   ► proportionally in the mac is used to and [TS]

◼   ► it's clear that they're not right and so [TS]

◼   ► the old Apple [TS]

◼   ► I'm saying like good old days but the [TS]

◼   ► old apple with the old Apple mix of [TS]

◼   ► products in revenue and profits right [TS]

◼   ► that apple would have had touch bar [TS]

◼   ► keyboards in this presentation today [TS]

◼   ► like guaranteed because like Marco said [TS]

◼   ► what the hell's the point of this thing [TS]

◼   ► even people who have laptops when they [TS]

◼   ► set them at their desk you know you're [TS]

◼   ► not like laptops are bad organically to [TS]

◼   ► sit in front of all day the keyboard not [TS]

◼   ► be touching the display like it's like [TS]

◼   ► that because it's a portable device and [TS]

◼   ► you you know when using portable that's [TS]

◼   ► what you got to go with but if you're [TS]

◼   ► sitting in a desk your laptop is off the [TS]

◼   ► side you have a second monitor your [TS]

◼   ► laptop is up on a stand but then you [TS]

◼   ► can't use that keyboard using a big [TS]

◼   ► keyboard like the touch bar can't be [TS]

◼   ► part of the quote-unquote Mac experience [TS]

◼   ► at the only place that exists is on [TS]

◼   ► keyboard attached to a laptop period so [TS]

◼   ► the old Apple would have had it is the [TS]

◼   ► old Apple was investing in the mac much [TS]

◼   ► more for comprehensible reasons not like [TS]

◼   ► out of spite or meanness or whatever now [TS]

◼   ► if you would have this discussion with [TS]

◼   ► tim cook and and try to convince him [TS]

◼   ► that it is important to continue to [TS]

◼   ► invest in the Mac you can't say it's [TS]

◼   ► because the mac is going to be [TS]

◼   ► proportionately larger percentage of [TS]

◼   ► apples profit and revenue in the future [TS]

◼   ► because probably isn't but you could [TS]

◼   ► make the argument that even though look [TS]

◼   ► small and the argument I think we may [TS]

◼   ► even though it looks small and it's it's [TS]

◼   ► not going to come out of nowhere and [TS]

◼   ► become a big thing it is as many people [TS]

◼   ► who pointed on Twitter and said it was [TS]

◼   ► very smelly for whatever the foundation [TS]

◼   ► of so many other things apple does [TS]

◼   ► you've got the halo car factor for [TS]

◼   ► having like the you know highest [TS]

◼   ► performance computing device you've got [TS]

◼   ► the fact that the development for all [TS]

◼   ► you do for the platform that's important [TS]

◼   ► most important your company's done on [TS]

◼   ► max right you've got the historical a [TS]

◼   ► loyalty and fan base you've got the [TS]

◼   ► Alpha geeks creatives type angle which [TS]

◼   ► we can talk about when we talk about the [TS]

◼   ► microsoft studio there are lots of [TS]

◼   ► reasons not having to do with how much [TS]

◼   ► they sell how much their profit is that [TS]

◼   ► the mac is really important and I could [TS]

◼   ► make that argument pretty strongly tim [TS]

◼   ► cook and I bet people are trying to make [TS]

◼   ► that argument but that argument relies [TS]

◼   ► on a lot of assumptions are you have to [TS]

◼   ► be convinced that if this in this in [TS]

◼   ► this therefore this you can't back it up [TS]

◼   ► by saying look I don't even need to [TS]

◼   ► convince you of like human psychology or [TS]

◼   ► customer loyalty or other things like [TS]

◼   ► that i can show you that the lines on [TS]

◼   ► the graph with dollar sign attached to [TS]

◼   ► them and you can because you have to go [TS]

◼   ► to it more touchy-feely argument to [TS]

◼   ► convey [TS]

◼   ► it's tim cook to invest more in the [TS]

◼   ► maximum they are currently investing and [TS]

◼   ► I'm hope i'm hoping the people who are [TS]

◼   ► making that argument inside Apple are [TS]

◼   ► winning and that what we're just seeing [TS]

◼   ► here is you know what a course [TS]

◼   ► correction that they haven't quite [TS]

◼   ► corrected all the way and tumble the [TS]

◼   ► Intel delays mess things up and they'll [TS]

◼   ► be restarted in the next year when they [TS]

◼   ► have inevitably reduce reduce this guy [TS]

◼   ► like mac pros someday maybe possibly is [TS]

◼   ► inevitable [TS]

◼   ► well I don't know I liked her cry [TS]

◼   ► backtrack from inevitable saying the [TS]

◼   ► potential potential mac pro that we [TS]

◼   ► might you know if they could still turn [TS]

◼   ► this around and sort of get back on an [TS]

◼   ► even keel but the the lack of a touch [TS]

◼   ► bar external keyboard is a perfect [TS]

◼   ► example of how Apple is just not an [TS]

◼   ► investing as much in the mac as they [TS]

◼   ► used to and it's i think it is an [TS]

◼   ► argument to be had whether that is smart [TS]

◼   ► or not smart but as fans of Max as all [TS]

◼   ► of us on this podcast our friends at max [TS]

◼   ► it is painful to see the product that [TS]

◼   ► used to be so important to the company [TS]

◼   ► being so much less important now I I [TS]

◼   ► don't know if I would go that far at all [TS]

◼   ► just because they're not updating [TS]

◼   ► desktop max with the speed or efficacy [TS]

◼   ► that you to approve of doesn't mean they [TS]

◼   ► don't care about the mac or any [TS]

◼   ► Maccabees the laptops aren't updated [TS]

◼   ► forever either [TS]

◼   ► well yeah but i think a lot of that was [TS]

◼   ► obviously none of us know but if I would [TS]

◼   ► wager gas that was relying on Intel to [TS]

◼   ► give them a decent reason to make an [TS]

◼   ► update or perhaps let's assume that [TS]

◼   ► wasn't the issue [TS]

◼   ► maybe they were just trying to get this [TS]

◼   ► pretty darn fancy touch bar tack and the [TS]

◼   ► fancy touch ID tech which apparently is [TS]

◼   ► basically a mini apple watch within the [TS]

◼   ► device it within the macbook pro that [TS]

◼   ► can't have been easy so I I don't think [TS]

◼   ► it's fair to characterize Apple as [TS]

◼   ► caring as not caring about the mac or [TS]

◼   ► caring that much less about them is it's [TS]

◼   ► not about carrying it its investment [TS]

◼   ► it's not care like don't is not [TS]

◼   ► personify the company's and it's like [TS]

◼   ► how much money and resources you put [TS]

◼   ► into this investment is not it's not [TS]

◼   ► like we did that max feelings are hurt [TS]

◼   ► or whatever it's a choice about resource [TS]

◼   ► allocation right and that's the that's [TS]

◼   ► the argument view your design and I and [TS]

◼   ► I feel like the perfect examples like [TS]

◼   ► even if we buy everything you're saying [TS]

◼   ► about the touch bar and and being [TS]

◼   ► difficult or whatever it's apparently [TS]

◼   ► ready to announce now they could have [TS]

◼   ► announced keyboards right alongside it [TS]

◼   ► but you know if they felt that was [TS]

◼   ► important part of the mac experience and [TS]

◼   ► I have done speaking in such bar onto [TS]

◼   ► the next topic on the move to is [TS]

◼   ► specifically about touch part but we can [TS]

◼   ► get done gnashing of teeth over the mac [TS]

◼   ► investment [TS]

◼   ► well but that's the thing is I really [TS]

◼   ► don't i mean i guess there's no way that [TS]

◼   ► I'm going to convince you that you're [TS]

◼   ► wrong and there's certainly no way [TS]

◼   ► you're going to convince me that I'm [TS]

◼   ► wrong but I just for the record there is [TS]

◼   ► one of the three of us thinks that there [TS]

◼   ► are investments happening to the max I [TS]

◼   ► am I am as as it sits right now I feel [TS]

◼   ► like I'm or desktop Mac guide then then [TS]

◼   ► I'm than a portable mac guy but I am [TS]

◼   ► really excited about the macbook pros [TS]

◼   ► and that is what most mac users use [TS]

◼   ► almost everyone uses Matt a macbook pros [TS]

◼   ► or perhaps the airs which at this point [TS]

◼   ► is near as makes no difference to the [TS]

◼   ► President Pro is effectively an air [TS]

◼   ► I don't think it's fair to characterize [TS]

◼   ► this is a lack of investment i don't [TS]

◼   ► think it's fair of the three of us to [TS]

◼   ► say Oh putting a mini apple watch next [TS]

◼   ► to a mini retina display honest on a box [TS]

◼   ► that's physically smaller that has [TS]

◼   ► better battery life that is quicker like [TS]

◼   ► these are all worthwhile investment and [TS]

◼   ► and I don't think it's fair that a bunch [TS]

◼   ► of nerds are getting butthurt about the [TS]

◼   ► fact that this isn't the thing that they [TS]

◼   ► wanted Apple to investment no that's not [TS]

◼   ► what this is about it all like even if [TS]

◼   ► we ignore all like what we think apples [TS]

◼   ► philosophy is and how they choose to [TS]

◼   ► investigate we don't know where their [TS]

◼   ► money goes because we don't have the [TS]

◼   ► level of granularity ignore all that and [TS]

◼   ► just treat apples a black box and look [TS]

◼   ► at the products they release in when [TS]

◼   ► they release them the release cadence of [TS]

◼   ► max has changed [TS]

◼   ► they released them less often which [TS]

◼   ► means that the existing ones that you [TS]

◼   ► can buy our worst relative to other [TS]

◼   ► things and they also keep selling old [TS]

◼   ► ones for much longer [TS]

◼   ► that is inarguably affect you could say [TS]

◼   ► that's not because they're not investing [TS]

◼   ► as much in fact they're investing even [TS]

◼   ► more but that dictates that they have to [TS]

◼   ► have bigger gaps being products that is [TS]

◼   ► probably the only argument you can make [TS]

◼   ► this like oh it actually costs so much [TS]

◼   ► more money to do the touch bar than the [TS]

◼   ► other [TS]

◼   ► didn't max but don't worry about it like [TS]

◼   ► that the macbook pros they were out [TS]

◼   ► there on the market were behind the [TS]

◼   ► 15-inch macbook pro was an embarrassing [TS]

◼   ► product to sell is like this used to be [TS]

◼   ► the best like that in the presentation [TS]

◼   ► like the best macbook pro and how we [TS]

◼   ► made it even better be able to do that [TS]

◼   ► pitch because when they replace them the [TS]

◼   ► old one is still pretty good [TS]

◼   ► you almost piece of crap what the hell [TS]

◼   ► was it out ivy bridge or as well [TS]

◼   ► whatever the how it had when it has like [TS]

◼   ► well like it's ridiculous [TS]

◼   ► like that's not and that's we can't we [TS]

◼   ► can argue about what the cause of that [TS]

◼   ► was but on the outside we can see that's [TS]

◼   ► the case that 15-inch macbook pro was [TS]

◼   ► not a pro product was not the worst the [TS]

◼   ► price their body part wasn't mac pro [TS]

◼   ► levels of bed but it was bad and this is [TS]

◼   ► their flagship product and so of course [TS]

◼   ► when they make a new one it's thinner [TS]

◼   ► faster better like yeah that's great [TS]

◼   ► it's better faster better we totally [TS]

◼   ► agree with all that of course when they [TS]

◼   ► compared to the old models just like [TS]

◼   ► i'll come on you know how much faster is [TS]

◼   ► in our macro you know why is your [TS]

◼   ► macbook pro sucked [TS]

◼   ► that's why he's so much better like a [TS]

◼   ► port like we know like and again I'm i [TS]

◼   ► know it sounds negative i'm gonna get [TS]

◼   ► even more negative and a little bit [TS]

◼   ► these are good these are good genes [TS]

◼   ► right but I'm arguments cases on trying [TS]

◼   ► to convince you that regardless of what [TS]

◼   ► we think about these machines which I [TS]

◼   ► think they're pretty darn good and we'll [TS]

◼   ► talk about that eventually I promise [TS]

◼   ► oh shit i don't think you can say that [TS]

◼   ► Apple is putting the same amount of [TS]

◼   ► resources into the mac as they used to [TS]

◼   ► because the proof is in the products [TS]

◼   ► that they release and when they release [TS]

◼   ► them and we can argue about what the [TS]

◼   ► causes are and stuff like that but i [TS]

◼   ► don't think there's an argument to be [TS]

◼   ► had that they're doing the same as they [TS]

◼   ► used to [TS]

◼   ► it's not fair to say that they're [TS]

◼   ► putting the same amount of investment as [TS]

◼   ► they used to i concur but I what I'm [TS]

◼   ► hearing which maybe is a [TS]

◼   ► misinterpretation my part of what I'm [TS]

◼   ► hearing is all they're ignoring the mac [TS]

◼   ► there the the mac is on life-support [TS]

◼   ► nobody cares about the mac timko Kate's [TS]

◼   ► the mac like I don't say i don't see ya [TS]

◼   ► you said all those things not true i [TS]

◼   ► mean i-i just it i don't i feel like [TS]

◼   ► you're crapping all over that you [TS]

◼   ► collective you and not just you 2i mean [TS]

◼   ► I saw a lot of just grumbling going on [TS]

◼   ► today on Twitter like I feel like [TS]

◼   ► everyone's just getting grumpy about [TS]

◼   ► touchdown tech everyone's getting around [TS]

◼   ► here and Iraq and then our behalf I'm [TS]

◼   ► back I'm back we're going to going to [TS]

◼   ► you like right correct about tootie's [TS]

◼   ► here [TS]

◼   ► that's it that's exactly right yeah [TS]

◼   ► there is so everyone's getting so upset [TS]

◼   ► about all they're not investing enough [TS]