269: Cooled by Jellyfish
◼
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they're beings for harbor today but
◼
►
assuming that they are cuz this was kind
◼
►
of weirdly tied to the macro and this PR
◼
►
thing they should just make the kind of
◼
►
computer that has the most you can
◼
►
possibly have in it for this role like
◼
►
for like the Mac Pro it's a tower
◼
►
there's no limitations really on power
◼
►
consumption or price or size so give it
◼
►
the most you can get when you're making
◼
►
a laptop you want to have something
◼
►
that's portable presumably thin and
◼
►
light if you can get it there has a good
◼
►
battery life but within but other than
◼
►
that make it as versatile as possible
◼
►
this is an argument I always have with
◼
►
people who are like well you why do you
◼
►
need the SD card slot I never used mine
◼
►
so I'm glad they removed it that's these
◼
►
are versatile general purpose machines
◼
►
they should have commented as much as
◼
►
possible removing anything should not be
◼
►
considered a feature except wait that's
◼
►
the only thing that should be considered
◼
►
a feature of removing like everything
◼
►
else like these should accommodate as
◼
►
much as possible so to try to pick like
◼
►
a few certain narrow use cases or a few
◼
►
certain industries or types of quote Pro
◼
►
users which is meaningless to say like
◼
►
we're gonna optimize it or we're gonna
◼
►
design it to accommodate these things it
◼
►
makes like a like a spiky or peaky
◼
►
design instead of something that is more
◼
►
versatile that can accommodate a
◼
►
well-rounded group of things people
◼
►
might want to do with these computers
◼
►
the way to properly design computers is
◼
►
to cover as much as possible not as
◼
►
little as possible and I and this is
◼
►
that this has been a design conflict
◼
►
between me and Apple for a long time
◼
►
well for recent years especially I wish
◼
►
that the products we were getting out of
◼
►
Apple were just more general-purpose
◼
►
more versatile the 2013 Mac Pro went in
◼
►
the other direction and flopped
◼
►
miserably the 2013 Mac Pro is saying
◼
►
let's take all the different things
◼
►
people can do with the old Mac Pro
◼
►
towers so many different configurations
◼
►
possible for so many different kinds of
◼
►
uses and priorities and budgets and
◼
►
everything else and then they made this
◼
►
little trashcan thing that was optimized
◼
►
for like one use case and one type of
◼
►
customer they replace this in
◼
►
credible versatile broad-reaching
◼
►
product with a very narrow one and it
◼
►
flopped I can make many parallels to the
◼
►
laptop lineup right now I hope that they
◼
►
have learned some lessons from the 2013
◼
►
Mac Pro and from the negative reactions
◼
►
to 2016 MacBook Pro and I hope they're
◼
►
gonna start giving us more broad
◼
►
products the iMac Pro is a pretty good
◼
►
start in that direction I want to see
◼
►
more from the Mac Pro so it really
◼
►
depends on how they're using these
◼
►
people because they don't go into that
◼
►
much detail I think said I didn't tell
◼
►
you when they were formed they just like
◼
►
oh they're right down the hall and yes
◼
►
they're influencing the Mac Pro and so
◼
►
on so I can think of lots of good users
◼
►
these people this gets to the to my
◼
►
point earlier about it's apples job to
◼
►
make a good product the people they
◼
►
consult aren't making the product aren't
◼
►
dictating the product design like
◼
►
they're just one input and you have to
◼
►
know what what input do you actually
◼
►
want from these people you don't want
◼
►
them just to just go in there with a
◼
►
blank sheet of paper and say here pros
◼
►
what kind of computer would you like us
◼
►
to build and they all draw a picture of
◼
►
their home or car and you go great we'll
◼
►
build that and then you build it as
◼
►
terrible no one likes and you can't
◼
►
figure out what you did wrong like an
◼
►
apples not doing that I'm sure right
◼
►
right you but there is valuable feedback
◼
►
to be harvested from them to your point
◼
►
markup to make a general-purpose
◼
►
computer that that doesn't have doesn't
◼
►
have stupid limits right so to give to
◼
►
give some examples that might sound
◼
►
silly but I think is is hopefully
◼
►
exactly the kind of feedback they're
◼
►
getting from these people for the Video
◼
►
Editor examples I'm going to make up
◼
►
stuff by video wedding cuz I don't know
◼
►
anything about it right but say the
◼
►
video editors say that they they never
◼
►
put their computers on their desk they
◼
►
always have it like underneath there in
◼
►
like a some standard cabinet or Bay or
◼
►
something or whatever right and for it
◼
►
to be there the cords that connect from
◼
►
the monitor to the computer have to be
◼
►
some length and they could say the last
◼
►
monitor you made the cords are never
◼
►
long enough so we have to buy extenders
◼
►
and extenders are flaky or the you know
◼
►
the bus doesn't doesn't support cords of
◼
►
that length and it's kind of annoying
◼
►
and same deal with the input devices
◼
►
because of the distances if you just
◼
►
made all your cords like a foot longer
◼
►
there would be so much less frustrating
◼
►
that's valuable feedback because it's
◼
►
just saying look this is how people like
◼
►
to arrange their stuff it seems like a
◼
►
minor issue but if we don't do this if
◼
►
we make our codes like Accords the
◼
►
normal length it's gonna be annoying to
◼
►
these people in the same way the
◼
►
five-second long Final Cut Pro Windows
◼
►
it is annoying like they can get around
◼
►
it the product is not dead on arrival
◼
►
but it's a thing we wouldn't have
◼
►
thought of have we hadn't if we hadn't
◼
►
talked to real people who use them in a
◼
►
certain situation and it's a thing we
◼
►
can do it's not dictating the design of
◼
►
the computer just make the cords a
◼
►
little longer I have to think that they
◼
►
had a similar type of reason for the
◼
►
ridiculously long charger cord for the
◼
►
the Apple watch you know the core for
◼
►
that thing is like well sometimes the
◼
►
outlet is like behind the headboard of
◼
►
the bed in the middle and to reach the
◼
►
nightstand it has to be pretty darn long
◼
►
and yeah people can use an extension
◼
►
cord but that's kind of annoying so
◼
►
we're just gonna include a really long
◼
►
cord stuff like that is exactly the kind
◼
►
of hardware feedback that you can get
◼
►
without saying oh whatever hardware you
◼
►
need for your three specific specialties
◼
►
we're just going to build something that
◼
►
does that and then leave someone out in
◼
►
the cold who wants to do like MRI
◼
►
imaging it's like well I don't want
◼
►
about any of those people want I want
◼
►
something else entirely so they should
◼
►
be making a general-purpose flexible
◼
►
computer but if they can you know to the
◼
►
the goal of accommodating more use cases
◼
►
is you have to talk to all sorts of
◼
►
people these people want to for longer
◼
►
record these people don't want any
◼
►
lights in the front or you have to be
◼
►
able to disable the lights like stuff
◼
►
like that but you can just do that it
◼
►
when you look at the whole computer like
◼
►
why are the cords so long and who cares
◼
►
about turning off the lights I certainly
◼
►
don't care about turning off the lights
◼
►
and why does it have like slots in front
◼
►
end and back or why are they a why are
◼
►
they on the side instead of over here
◼
►
it's like you shrug your shoulders and
◼
►
say whatever it's fine for me but to
◼
►
make a machine that accommodates the
◼
►
most possible use cases that's
◼
►
worthwhile feedback on a hardware level
◼
►
you still you don't want it to be the
◼
►
Homer and have everything that everybody
◼
►
wants because it stops being coherent at
◼
►
some point but that kind of feedback in
◼
►
the feedback I mentioned before of like
◼
►
please don't make something that like
◼
►
is cooled by gel and magnetically
◼
►
levitates and you know is a bunch of
◼
►
boxes that snap together with magnets
◼
►
like we don't nobody wants that like
◼
►
nope I know you think it's cool but I
◼
►
guess you know but I mean say we as
◼
►
professionals talk to everybody talk to
◼
►
the video better talk to the audio
◼
►
editors talk to the scientific people
◼
►
nobody wants that and and the people who
◼
►
think it's cool they're not the ones
◼
►
buying matter exactly otherwise we're
◼
►
gonna complain the to expense and so so
◼
►
I think you know that feedback is is
◼
►
good to consent on the right path but
◼
►
after that it's just a matter of finding
◼
►
out all the little little things that
◼
►
are easy for Apple to do that can go a
◼
►
long way that I mean and that's perfect
◼
►
for Apple to brag about like in their
◼
►
presentation say and we've learned that
◼
►
you know again I'm making up all this
◼
►
stuff because I don't use them as
◼
►
contacts it was like and we learned that
◼
►
in certain studios people don't like to
◼
►
have lights so if you want to turn off
◼
►
all the lights on you on your thing you
◼
►
turn them off and the audience would
◼
►
applaud if they were if they also knew
◼
►
about this whole light thing right
◼
►
that's that's the type of feedback
◼
►
they're getting is that it for now III I
◼
►
don't know what to do
◼
►
don't worry there'll be more don't worry
◼
►
yeah they didn't actually release that
◼
►
much new information so all we can do is
◼
►
speculate oh and I guess related to this
◼
►
and how I got on this topic but I was
◼
►
wandering YouTube looking at fancy PC
◼
►
towers and there are some cool ones
◼
►
because I you know this is sort of I
◼
►
don't know like Mac Pro methadone right
◼
►
I'm just I can't I don't have any news
◼
►
about a Mac Pro so I can just go look at
◼
►
other things and say if the Mac Pro was
◼
►
like this it would be neat like I saw
◼
►
one recently that was a tower like a
◼
►
mini tower PC with no fans like
◼
►
passively cooled but with reasonably
◼
►
modern hardware in it like no fans that
◼
►
is a certain appeal doesn't it right and
◼
►
you know it obviously outperforms any
◼
►
Mac ever sold right because it's a PC
◼
►
you know with the real video card and
◼
►
everything it's not the fastest video
◼
►
card you can get an anna bc but it was
◼
►
I was like no fans really it wasn't even
◼
►
that big it didn't even get that hot I
◼
►
was like wow if Apple and this by the
◼
►
way Apple don't do this none of your
◼
►
pros are asking for No
◼
►
but if if this was like an avenue of
◼
►
weirdness that they made like instead of
◼
►
making the trashcan they instead decided
◼
►
you know Steve Jobs still odd this is
◼
►
that the thing I can imagine him getting
◼
►
it being his butt about and saying let's
◼
►
try and make it with no fans he'd like
◼
►
but Steve nobody wants that bit I said
◼
►
no fans like the original Macintosh by
◼
►
the way I had no fans in it right and
◼
►
like that's more difficult and it got a
◼
►
little bit too hot inside there and they
◼
►
eventually put fans in the max
◼
►
eventually they're like Steve we kind of
◼
►
really need to like fine all right fine
◼
►
put fan sent fine make the Rama seat
◼
►
really expandable to phyto kilobytes I'm
◼
►
you don't think you're ever gonna need
◼
►
it but anyway sometimes it's not great
◼
►
to listen to Steve Jobs but if they made
◼
►
a Mac prototype thing where the design
◼
►
goal was for no no no good reason to
◼
►
make it have no fans I think they could
◼
►
still make a good one it would be stupid
◼
►
it would be less flexible to having fans
◼
►
but it put it this way it would be
◼
►
better than trashcan you can make
◼
►
actually a pretty good conventional
◼
►
tower looking fanless thing that it has
◼
►
much more flexibility than the trashcan
◼
►
which is more of a condemnation that a
◼
►
trash can than endorsement for something
◼
►
the Apple could do it yeah but to do it
◼
►
it would have to be really big and
◼
►
really ugly things that Apple would
◼
►
never do not that big you should I'll
◼
►
send you a youtube link it's smaller
◼
►
than the regular is way smaller than my
◼
►
cheese grater it's pretty amazing the
◼
►
amazing things you can do we if you
◼
►
apply large amounts of metal in large
◼
►
amounts of surface area so tell me this
◼
►
is gonna come across really snarky and I
◼
►
don't mean it to but I do the same sort
◼
►
of thing that Marco does for a living
◼
►
and if you exclude gaming I do the same
◼
►
sort of thing that John does for a
◼
►
living I can do my job on a MacBook on a
◼
►
15-inch MacBook Pro on an iMac and I
◼
►
have done and will continue to do my job
◼
►
on any of those things there is no part
◼
►
of me that feels like I need or even
◼
►
really want a Mac Pro because presumably
◼
►
if the iMac Pro is something like five
◼
►
grand the Mac Pro is probably going to
◼
►
be one and a half that twice that three
◼
►
I I don't really understand why someone
◼
►
who writes code the kind of code that
◼
►
the three of us write anyway why does
◼
►
unless you want it to last 40 years and
◼
►
for Marco you go through that you go
◼
►
through computers as quickly as you go
◼
►
through underwear so that's not a
◼
►
concern for you and I'll give you a
◼
►
cop-out which which I can't argue with
◼
►
and it's that I am the most impatient
◼
►
human alive and damn it I will wait as
◼
►
little time as possible for anything to
◼
►
happen on my computer and that is I
◼
►
don't personally think it's worth 5 or
◼
►
10 or whatever grand to to be that
◼
►
impatient but you know if you do that's
◼
►
fine that's that's your math that's your
◼
►
business that's fine but do you know
◼
►
what I mean like it seems kind of silly
◼
►
like why does any of the three of us
◼
►
why do you need a fancy BMW to drive
◼
►
yourself to work you could take a moped
◼
►
or you could walk walk would be a
◼
►
stretch moped would probably end up with
◼
►
me dead the right answer you're looking
◼
►
for the right answer you're looking for
◼
►
or just like the cheapest you know you
◼
►
could you could get by with like you
◼
►
know it's a little like you know the
◼
►
cheap cheap little two-door you know
◼
►
ikana box like why do you have a nice
◼
►
car why you know why you have a car that
◼
►
is fast as opposed to like you can still
◼
►
we're driving the same places right like
◼
►
this car analogy definitely has some
◼
►
legs looking at an article right now
◼
►
from 2013 that has the picture of a
◼
►
beautiful matte finish LFA here we go
◼
►
case you're back for a successor this is
◼
►
exactly the reason because we're car
◼
►
guys that's why that's why that though I
◼
►
don't buy that well I mean it isn't a
◼
►
perfect analogy because you know there
◼
►
are certain capabilities that you know
◼
►
higher-end computers offer you that you
◼
►
know that aren't necessarily always the
◼
►
case are always available on lower end
◼
►
ones yeah it's it's even more
◼
►
justifiable than right yeah exactly but
◼
►
it's you know it's it's almost kind of
◼
►
like saying like you know why like why
◼
►
if you don't usually haul stuff you know
◼
►
but some people just like pickup trucks
◼
►
a lot and they're and that's you know
◼
►
they get pleasure out of that and
◼
►
like who cares right and maybe sometimes
◼
►
they do occasionally have to haul stuff
◼
►
and it wouldn't have fit in their Civic
◼
►
like buying more than you technically
◼
►
need is something to consider if you're
◼
►
you know outfitting a business with
◼
►
10000 pcs when you're an individual
◼
►
who's a computer enthusiast and you have
◼
►
a little bit of extra money and you can
◼
►
buy yourself a really nice computer
◼
►
there's nothing wrong with buying more
◼
►
computer than you need yes we do the
◼
►
same job in a lot of ways and by the way
◼
►
development is a very big and diverse
◼
►
field that many people have many
◼
►
different needs and as I was spouting
◼
►
off on Twitter earlier about I think the
◼
►
true developer computer is the MacBook
◼
►
Pro like the MacBook Pro is by far the
◼
►
more commonly used computer for
◼
►
developers than the Mac Pro the Mac Pro
◼
►
is much more commonly used by non
◼
►
developers for you know things like
◼
►
video farms and stuff like that like
◼
►
it's really not frequently used by
◼
►
software developers in my my knowledge
◼
►
and experience the MacBook Pro really is
◼
►
is that but you know I could do my job
◼
►
on a map a pro I have done my job on a
◼
►
MacBook Pro I spent years do my job
◼
►
groans it's fine I'm happier and I think
◼
►
I'm more productive and at least certain
◼
►
things are much faster using my cool new
◼
►
iMac pro before this I use an iMac which
◼
►
is basically a MacBook Pro that's
◼
►
stationary that was also really great
◼
►
for years and that was good enough but I
◼
►
can get a better one and I really you
◼
►
know in the same way that you really
◼
►
value having a nice fast car I really
◼
►
get a lot of pleasure out of having a
◼
►
nice fast Mac to do my work on we don't
◼
►
need any of these things in the in most
◼
►
senses we get them because you know some
◼
►
people really do need the extra
◼
►
horsepower we're like you know if I was
◼
►
actually encoding video all day and my
◼
►
encodes could be like four times faster
◼
►
than they could on a MacBook Pro or on
◼
►
an iMac I'm burgler iMac then yeah I
◼
►
think I could justifiably say you know
◼
►
this is worth it to my job because it's
◼
►
it's saving a vast amount of time
◼
►
throughout the day for me the game isn't
◼
►
that big between this and something a
◼
►
little more pedestrian but there is
◼
►
still a gain like every time I build and
◼
►
in Xcode like I'm doing this a lot
◼
►
throughout the day and it is faster on
◼
►
this than it was on my old iMac not by
◼
►
hours faster it's not our faster but
◼
►
it's seconds faster and I do that I do
◼
►
it a lot so it's better this this
◼
►
computer is able to do things basically
◼
►
anything I ask it to do in near silence
◼
►
I have yet to hear the fan spin up I was
◼
►
maxing out all ten cores the other day
◼
►
importing a big lightroom import and I
◼
►
didn't hear the fans at all the entire
◼
►
time I've encoded video I have encoded
◼
►
4k video didn't hear the fans at all
◼
►
it's wonderful and so none of us Orwell
◼
►
few of us actually quote need these
◼
►
machines but that's not to say this on a
◼
►
market for them just like nobody needs a
◼
►
car that can go zero to 60 in 2.5
◼
►
seconds but there's a whole lot of
◼
►
people who would sure like one I were
◼
►
going further to further away from
◼
►
trying to justify it although there are
◼
►
definitely justifications basically the
◼
►
same justification says anybody who uses
◼
►
a tool to do a job like Parker was
◼
►
saying you could edit video on a MacBook
◼
►
Air but you're gonna be miserable
◼
►
compared to if you had a bigger faster
◼
►
computer if you do it for the living so
◼
►
I mean anytime you do anything for a
◼
►
living you want like the best tools for
◼
►
it even if it's not a straight time as
◼
►
money thing so there is that
◼
►
justification but I think the more
◼
►
important thing in that the pitch I was
◼
►
trying to make in this old article from
◼
►
before they introduced the trash can was
◼
►
that it's important to the company to to
◼
►
reach for this particular star uh you
◼
►
know for to try to make the biggest best
◼
►
fastest most powerful whatever they're
◼
►
doing that with the phone every every
◼
►
year they try to make the best most
◼
►
powerful phone like the iPhone 10 like
◼
►
it's not kind of like we think this is a
◼
►
pretty good phone like it's kind of fast
◼
►
like it's the best fastest coolest thing
◼
►
they know how to make with all the best
◼
►
specs it's better than everything you
◼
►
know they're they're always reaching for
◼
►
the stars there and that's that's a good
◼
►
Sumer product but for the pro stuff it's
◼
►
you know the hella car analogy right
◼
►
you're not gonna make a lot of money
◼
►
from it you're not gonna sell a lot of
◼
►
them most people don't need one nobody
◼
►
needs one but having it exists not even
◼
►
buying it like please I'm I'm in
◼
►
karzai by honda chords right but just
◼
►
people knowing that it exists that that
◼
►
these cars are out there and that this
◼
►
is the company that makes them raises
◼
►
the prestige of that company and is
◼
►
interest interesting from a sort of
◼
►
human achievement perspective yes it's
◼
►
not the same as the space race but it's
◼
►
it's similar like it you did someone is
◼
►
out that you know Ferraris out there
◼
►
making Ferraris even if I never buy one
◼
►
certainly I don't need one and even if I
◼
►
never buy one I you know spend hours
◼
►
reading about them in magazines and
◼
►
looking at them and get excited when I
◼
►
see one and it changes my opinion of
◼
►
what cars can be and you know like it
◼
►
gives me a different view of Ferrari
◼
►
than if they just made SUVs and Apple
◼
►
I think should always continue to push
◼
►
up against this envelope regardless how
◼
►
many people buy it just because for the
◼
►
same reason I use the Viper and then in
◼
►
the thing because it was a direct quote
◼
►
from the magazine I've been reading
◼
►
where that you know the car guys wanted
◼
►
to make the Viper because it's it's cool
◼
►
essentially and they're into cars and
◼
►
the people who deal with the money like
◼
►
why would you ever make that it's a
◼
►
terrible idea it's not gonna make you
◼
►
money and it's stupid and no one's gonna
◼
►
buy one but that's that's bad decision
◼
►
making so I got your question Casey was
◼
►
why do you want to get a MacPro
◼
►
but I would take it even farther back
◼
►
and say why do you care if a MacPro
◼
►
exists if you're not gonna buy one and I
◼
►
I cared that for our existing they'll
◼
►
never going to get one and I care the
◼
►
Mac Pro exists even if I wasn't gonna
◼
►
buy one but I totally am probably and
◼
►
I want Apple to be reaching for the
◼
►
stars pushing the limits you know going
◼
►
farther and faster than they've ever
◼
►
gone before and I want them to keep
◼
►
pushing that because I think that an
◼
►
apple that does that is an apple that
◼
►
makes better products overall yeah I
◼
►
don't debate that Apple needs to reach
◼
►
for this it's just again like you
◼
►
neither of you has to answer to me and
◼
►
you know I'm not the boss of you and you
◼
►
can do it just because damn it I want to
◼
►
and that's a perfectly acceptable reason
◼
►
but I look at my what is it like two
◼
►
year old iMac right now and when I write
◼
►
code on this thing like
◼
►
the screen is beautiful with the
◼
►
exception a little bit of burnin the
◼
►
screen is beautiful it still two years
◼
►
on feels crazy fast like I don't feel
◼
►
like I'm waiting for more than a moment
◼
►
for anything when it comes to
◼
►
development not obviously if I'm doing
◼
►
transcodes or something like that that's
◼
►
a different discussion yeah Asian aliy
◼
►
the fans spin up but I'm I'm okay with
◼
►
that I know that makes me a monster but
◼
►
I'm okay with hearing a fan from time to
◼
►
time and I look at the iMac Pro and then
◼
►
I look at the Mac Pro and I feel like
◼
►
there are on paper anyway deeply
◼
►
diminishing returns for both I item to
◼
►
me it's like yeah okay if you're gonna
◼
►
use the car analogy like yes I spent a
◼
►
bit more to have a nicer experience when
◼
►
I Drive two miles to and from work each
◼
►
day a hundred percent and on the surface
◼
►
it's not really that different from what
◼
►
put either you guys are talking about
◼
►
but I feel like what work but a more apt
◼
►
analogy is like well why did you get the
◼
►
regular Ferrari instead of the hyper
◼
►
you know like or it's such diminishing
◼
►
returns like why even bother or or maybe
◼
►
a more apt analogy would be you know a
◼
►
Hellcat will get you somewhere just as
◼
►
quick as a Ferrari will as long as there
◼
►
are no turns as long as there are no
◼
►
turns but I mean I guess it's analogies
◼
►
falling apart as well it's just it seems
◼
►
like it's it's way more money to get you
◼
►
not that much more speed that's true of
◼
►
you BMW - over my court over your record
◼
►
it's considerably more speed over
◼
►
brand-new Accord no it's not not
◼
►
proportional to the money that's always
◼
►
it's always diminishing returns and you
◼
►
get over the top it's always by the way
◼
►
if you're doing parallel tasks it
◼
►
actually is that much more speed yeah
◼
►
don't go like the practical
◼
►
justifications I want this whole I think
◼
►
a totally an impractical justification
◼
►
alone it would be worth it but there are
◼
►
in fact actual practical justification
◼
►
that's worth it just it's it's again
◼
►
like you don't have to answer me I'll
◼
►
let it go it's just it's really hard for
◼
►
me to understand why any human who lives
◼
►
in Xcode needs a MacPro like I can see
◼
►
final cut I could see Lightroom remark
◼
►
oh you brought up Lightroom earlier I
◼
►
can make I can make a pretty good
◼
►
could justify MacPro but for someone who
◼
►
lives and breathes Xcode or even even
◼
►
more like you know 90 year old
◼
►
programming languages like Perl I don't
◼
►
get why one would want a Mac Pro and and
◼
►
I'll let it go it's just it's don't um
◼
►
and Swift yeah you should be dying for a
◼
►
Mac Pro it's not that bad it's not the
◼
►
gaming angle that you mentioned before
◼
►
though actually is one of the more
◼
►
pratik ones because if you reel a lot of
◼
►
it if you really want a Mac like the
◼
►
your they force you to buy this gigantic
◼
►
be incredibly get the the good cheap you
◼
►
know I mean I Pro is a good deep you but
◼
►
presumably this one will have a better
◼
►
one and so if you really are stuck on a
◼
►
Mac and you really want to play games on
◼
►
it which you know people said why would
◼
►
you in the other one I just get a gaming
◼
►
PC blah blah like it's you know it's we
◼
►
are we are oddballs to understand that
◼
►
we have to explain the practical reasons
◼
►
why people want them like that's what
◼
►
all those pros are doing like if you do
◼
►
and it will make whatever you're doing
◼
►
twice as fast or twice as reliable at
◼
►
the same speed then that's the that's
◼
►
the reason to get them and it's the
◼
►
reason professionals by a professional
◼
►
stuff period like snap-on tools why do
◼
►
they cost so much more than craftsmen
◼
►
are they that much better no they're not
◼
►
that much better but they're better and
◼
►
if you all you do all day is turn a
◼
►
wrench get a good one well but on top of
◼
►
that they also had a ridiculous warranty
◼
►
do they not craftsmen used to be
◼
►
guaranteed for life guarantee forever
◼
►
before like Sears went into business or
◼
►
whatever that's true I don't I'll let it
◼
►
go but it's it's it's it's an odd thing
◼
►
to me again I am a hundred and fifty
◼
►
percent on board with Apple pursuing
◼
►
this I completely agree with you and
◼
►
again gaming is a pretty good reason
◼
►
because I friggin want to leave me alone
◼
►
Casey is a good reason which is what I'm
◼
►
mostly hearing Lightroom is good reason
◼
►
but if you're just living in Xcode or
◼
►
terminal or Visual Studio code or
◼
►
what-have-you it seems a little weird
◼
►
well I mean this is my home computer
◼
►
though I'm not getting it for work you
◼
►
realize like I would never be able to
◼
►
just try to work why they should give me
◼
►
a Mac Pro I can't even justify work for
◼
►
them to get me an iMac for crying out
◼
►
loud it's gonna be stupid laptop right
◼
►
like it's a hobby computer like it's the
◼
►
same you know if you if you had a taxi
◼
►
business you're like how can you justify
◼
►
a BMW if your taxes like don't it's
◼
►
gonna break down and cost you too much
◼
►
for your taxi but for your home car I'm
◼
►
gonna BMW because I like cars we are
◼
►
sponsored this week by betterment get up
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some ask ATP we have a twofer with
◼
►
regard to evil addicting juice bosey
◼
►
Moncrief writes hey Marco what's your
◼
►
go-to hand grinder for those of us who
◼
►
don't want your fancy powered instant
◼
►
coffee tubes for travel hand grinding
◼
►
hmm I've had to both hereo first like
◼
►
the skinny one I forget what it's called
◼
►
and then I later got the I'm kind of
◼
►
stubby or one which is called the
◼
►
recommend either of them really if you
◼
►
if you insist on hand grinding coffee
◼
►
the hereos curtain is the much better
◼
►
one like the little skinnier one it's it
◼
►
was useless it was very hard to get
◼
►
anything out of it thus curtain is
◼
►
bulkier but substantially faster the
◼
►
problem is there's a reason why coffee
◼
►
grinders are all electric because you
◼
►
need to do a lot of hand cranking to
◼
►
really get a meaningful amount of coffee
◼
►
especially if you're doing something
◼
►
that needs a finer grind like a narrow
◼
►
press this is one of the many reasons
◼
►
why I decided after only like one or two
◼
►
tries that travel coffee setups are not
◼
►
for me so the only thing I can say is
◼
►
please try not to do this at all but if
◼
►
you're going to do it
◼
►
the hereo Skerton is the one to get and
◼
►
additionally dog oh boy II would like to
◼
►
know what is your coffee setup hike I
◼
►
just found out that you like coffee how
◼
►
do you just find out that Marco likes
◼
►
his blood is coffee that's right anyway
◼
►
I just found out you like coffee would
◼
►
like to know more about your setup yeah
◼
►
alright so basically I'm a crazy coffee
◼
►
enthusiast if you think I care a lot
◼
►
about macbook keyboards you haven't seen
◼
►
me try to make or brew coffee I'm a home
◼
►
roaster i roast my own coffee on a hot
◼
►
top roaster I get the unroasted beans
◼
►
from sweet Maria's I tend to get kenya
◼
►
beans the vast majority is my favorite
◼
►
being sweet Maria's is the best resource
◼
►
for not only getting unroasted beans but
◼
►
getting roosters and learning how to use
◼
►
them so I suggest sweet Maria's calm
◼
►
they've been doing this for a very long
◼
►
time and they've been wonderful and if
◼
►
you're going to start out on a coffee
◼
►
roaster you can start with the cheap air
◼
►
popper or a the Dame or 1300 I think our
◼
►
1,600 yeah that's that's the one I had
◼
►
first it's decent the hot top is about
◼
►
three times the price but is three times
◼
►
better so it's up to you how you how you
◼
►
want to deal with that but coffee home
◼
►
roasting is something that nobody should
◼
►
really do but I do it because I care a
◼
►
lot about things that people don't care
◼
►
and I'm very happy with that and I'm
◼
►
content with that so that being said
◼
►
when I'm out I mentioned last time I've
◼
►
been recently trying these these cool
◼
►
new sudden coffee instant coffee things
◼
►
like when I'm traveling or on an
◼
►
airplane or something
◼
►
it's Southern Coffee is surprisingly
◼
►
good I also in the meantime have been
◼
►
recommended to other ones
◼
►
voilá spelled like viola you-know-who
◼
►
coffee and Swift cup coffee both of
◼
►
which are also like kind of pricey
◼
►
high-end instant coffee packets both of
◼
►
them are good Swift cup I think might be
◼
►
my favorite of all three so far I have
◼
►
to try a little bit more of it but I'm
◼
►
very impressed by the Swift cup flavor
◼
►
but southern coffee is actually more
◼
►
practical because you can use the tube
◼
►
as a stirrer which is nice anyway at
◼
►
home when I'm using my home roasted
◼
►
beans I grind them with a Bharat's of
◼
►
virtuoso and I put them in a narrow
◼
►
press and I use a fairly imprecise
◼
►
inverted Aeropress method and I use a
◼
►
electric kettle to pour hot water into
◼
►
it that's about it that's my coffee
◼
►
setup I pour I press the coffee into a
◼
►
mug and then I drink it usually I'm
◼
►
making coffee for me and TIFF at the
◼
►
same time so I use two air presses in
◼
►
parallel one in each hand and it's
◼
►
totally fine I've tried pretty much
◼
►
every way I know of to brew coffee I had
◼
►
way I've tried French presses drip pots
◼
►
good drip hot bad drip pots butters
◼
►
right I have I have tried the butter
◼
►
that's terrible I have tried the what's
◼
►
the big expensive oh the clover machine
◼
►
I've tried the clover machine both at a
◼
►
real coffee shop and then later at
◼
►
Starbucks I've tried lots of different
◼
►
brew I've tried a vacuum brewer I have
◼
►
tried so many different ways to brew
◼
►
coffee and what it comes down to is the
◼
►
best way to brew one cup of coffee or
◼
►
two if you're going to operate two in
◼
►
parallel is that is the Aeropress the
◼
►
best way to prove more than that is the
◼
►
Hario v60 pour over cone into whatever
◼
►
vessel you feel like that's it all right
◼
►
Bryce minty would like to know you know
◼
►
I'm finally getting around to replacing
◼
►
that awful file set-top box at my house
◼
►
which TiVo are you using John and not
◼
►
sure if the $750 for a new bolt and
◼
►
lifetime service is really worth it
◼
►
kind of like apples laptops TiVo line is
◼
►
not in a great place right now because
◼
►
all of their newest machines are using
◼
►
this incredibly stupid bent box design
◼
►
like it looks like a regular set-top box
◼
►
would imagine you bent it like and not
◼
►
even in the middle so it makes this kind
◼
►
of like weird inverted V shape the bend
◼
►
is stupid and you can't stack stuff on
◼
►
half of it but worse than the bend much
◼
►
worse is the fact that the thing is very
◼
►
small and so they have a you know low
◼
►
diameter fan and if it has to spin very
◼
►
fast and makes a very annoying
◼
►
high-pitched noise so all of the bent
◼
►
box TiVo's are noisier than the much
◼
►
larger flat box TiVo's that they
◼
►
replaced which is a shame because the
◼
►
top end TiVo the top end bent box TiVo I
◼
►
have one that well actually not
◼
►
toughened that anymore now I have that
◼
►
Fox thing but I think it's basically
◼
►
same sort of voice control they are
◼
►
otherwise very good they are fast
◼
►
they're small the interface has not been
◼
►
entirely ruined by this new interface
◼
►
that they're trying to roll out I still
◼
►
haven't gotten the new interface but it
◼
►
looks pretty gross but the old one is
◼
►
good like it is a good product it is a
◼
►
good TiVo except for the fact that the
◼
►
box has been and it makes awesome noise
◼
►
if you can find a Romeo Pro which I also
◼
►
have one of it is not quite as fancy as
◼
►
the latest bent box ones but it's still
◼
►
plenty fast it is way bigger
◼
►
ridiculously bigger which is kind of a
◼
►
shame but it is quieter so there is no
◼
►
perfect TiVo to get I would say that if
◼
►
you have like an entertainment center or
◼
►
some place where you're not going to
◼
►
hear the fan or you don't care about fan
◼
►
noises or whatever then the stupid vent
◼
►
box top-of-the-line TiVo's are still
◼
►
pretty good t-bo's but if you care about
◼
►
the noise or want to save some money
◼
►
look into a romeo pro if you can find
◼
►
one because they are much more
◼
►
conventional and straightforward and
◼
►
flat and slightly quieter excellent
◼
►
and finally kg writes what kind of
◼
►
clipboard management apps are you using
◼
►
I use Alfred as my both app launcher as
◼
►
well as you know kind of do everything
◼
►
machine and it includes some very basic
◼
►
clipboard like history and management
◼
►
and stuff like that that has been great
◼
►
it is exactly what I want and nothing
◼
►
more and that that has worked really
◼
►
well for me I did beta test pastebot
◼
►
which is by the same folks that do tweet
◼
►
BOTS and net bot r.i.p and that was
◼
►
really good but more powerful than what
◼
►
I personally wanted it can do things
◼
►
like you know filter or like you know
◼
►
modify what you've copied and and maybe
◼
►
if I spent the time I would end up
◼
►
deciding oh I actually really do like
◼
►
this but for my needs it was it was
◼
►
overkill for what I'm looking for from
◼
►
it Marco do you have any sort of
◼
►
clipboard management setup yeah I I
◼
►
actually really really love clipboard
◼
►
management like it I came fairly late to
◼
►
it like I think I was like most of the
◼
►
way through my job at tumblr before I
◼
►
started using a clipboard manager and I
◼
►
wish I had done it earlier once I got
◼
►
into it because you know programming and
◼
►
just general computer use there is a lot
◼
►
of opportunities to like stack up a
◼
►
couple things in the clipboard then
◼
►
paste them down somewhere like it's the
◼
►
kind of thing like having multiple
◼
►
clipboards or multiple levels to a
◼
►
stacked clipboard is really really nice
◼
►
in so many types of work on computers
◼
►
and it's one of the biggest things that
◼
►
I think it's kind of a shame that iOS
◼
►
not only doesn't have it but probably
◼
►
never will have it when you're working
◼
►
on iOS one of the biggest things I miss
◼
►
but I've tried a lot of them I think
◼
►
I've tried almost all of them started
◼
►
out on one called jump cut which was
◼
►
like just a clipboard manager it's open
◼
►
it was open source back forever ago I
◼
►
don't know where it is now and then I
◼
►
later moved on to launch bar and you
◼
►
know I've also you know back in the day
◼
►
I used Quicksilver as my like fast
◼
►
launcher than for awhile I just did
◼
►
spotlight as the launcher as they as an
◼
►
almost fast launcher and then launch bar
◼
►
kind of combines everything into one app
◼
►
for me it is a super fast launcher and
◼
►
also my favorite clipboard manager and I
◼
►
know like you know Alfred and there's a
◼
►
bunch of other ones out there now
◼
►
I'm sure they're all great just launch
◼
►
bar happens to be the one that meshed
◼
►
best with me and the way I like it to
◼
►
work and the way I like it to look and
◼
►
behave and everything else so I use
◼
►
launch bar for that and and kind of like
◼
►
what you said Casey I'm I'm a heavy but
◼
►
shallow user of it like yeah yeah yeah I
◼
►
use it constantly very I heavily use I
◼
►
use the crap out of it but I only scrape
◼
►
the surface of the available features I
◼
►
literally only use it to like launch
◼
►
apps find emoji to paste into things
◼
►
which is a fairly recent thing and use
◼
►
multiple clipboards that's it I don't do
◼
►
anything where you can like you know hit
◼
►
a different key and send it to another
◼
►
workflow or sent it to a script or
◼
►
capitalize it in this way like I don't
◼
►
do any of that it's only an app launcher
◼
►
and I click on a clipboard manager for
◼
►
me and that's how it's whatever it cost
◼
►
it's like 40 or 50 bucks whatever it
◼
►
cost it's totally worth it just for that
◼
►
because it is such an incredible part of
◼
►
my workflow doing pretty much everything
◼
►
because that clipboard manager it's so
◼
►
good that being said if you don't want
◼
►
to spend that much there are
◼
►
alternatives as I as you know as both of
◼
►
us said but I highly suggest whatever a
◼
►
clipboard manager you end up with if you
◼
►
don't use one try one if you do anything
◼
►
on a Mac ever try a clipboard manager
◼
►
because once you get into the habit it's
◼
►
like you know so I mean so much of
◼
►
modern work is copying and pasting stuff
◼
►
like from one place to another and it's
◼
►
so nice to people to like copy three
◼
►
things and then go to a go to the other
◼
►
app and paste one paste to paste three
◼
►
like to have tinnitus to go back and
◼
►
forth so much it's it's such a
◼
►
revolution and how you how you use your
◼
►
clipboard you will wonder how anything
◼
►
ever doesn't use like how anyone gets
◼
►
around not using a clipboard it's almost
◼
►
as big of a change as having a clipboard
◼
►
versus not having a clipboard like at
◼
►
the very first time you were like when
◼
►
you were we were all learning how to use
◼
►
computers that first time you discovered
◼
►
the clipboard and that you could copy
◼
►
and paste things like it like it's
◼
►
almost that big of a deal
◼
►
once you can have like a little history
◼
►
or a stack John so I use jump cut for
◼
►
years because I just wanted basic
◼
►
I use pay spot and I don't use much of
◼
►
the fancy functionality but it like jump
◼
►
cut was fine but pay spot it just has a
◼
►
little bit more polish you know like all
◼
►
the all the Bott things is just nicer so
◼
►
I'm gladly paid for it to have a Polish
◼
►
and hopefully more well supported think
◼
►
of this Marco covered most of the
◼
►
benefits of of a clipboard manager let
◼
►
me tell you about a couple of the
◼
►
dangers one danger as Marco pointed out
◼
►
is that it will change your mental model
◼
►
of how computers work and I've done this
◼
►
a couple of times where I've been on
◼
►
someone else's computer even even just
◼
►
like I'm on my wife's computer and one
◼
►
of my kids accounts where they don't run
◼
►
a clipboard manager like it's the same
◼
►
computer but they don't have been don't
◼
►
run pay spot or whatever and I will be
◼
►
doing stuff in the computer and I will
◼
►
not realize way too late that I just
◼
►
thought I was queuing up three things in
◼
►
the clipboard and in reality I was just
◼
►
overriding and the all the things except
◼
►
for the most recent one don't exist
◼
►
anywhere else like I will I will like
◼
►
copy something out of a document close
◼
►
the document without saving it go to
◼
►
another document copy something out
◼
►
close without saving it and like and
◼
►
then you know copy another thing and
◼
►
then go to the destination expecting to
◼
►
paste in all three of those things and
◼
►
guess what two of them are gone like
◼
►
gone gone like as in data loss gone as
◼
►
in I didn't write them down anywhere and
◼
►
they're gone why because my mental model
◼
►
is that copy and paste is like a cue and
◼
►
it's not it's just one place and that
◼
►
makes me sad the other thing is some of
◼
►
these clipboard managers have a way to
◼
►
synchronize your clippings either like
◼
►
through iCloud or across other machines
◼
►
or whatever and applications also have a
◼
►
way to blacklist something and those two
◼
►
features should make a tickle in your
◼
►
mind because one of the things that I
◼
►
think they put in a blacklist by default
◼
►
is like keychain access or one password
◼
►
yeah if you copy and paste the password
◼
►
and have any kind of cloud
◼
►
synchronization on and don't have that
◼
►
app blacklisted guess what you just
◼
►
spread your unencrypted password to our
◼
►
possibly encrypted either way you just
◼
►
spread your password through cloud
◼
►
storage and possibly to other computers
◼
►
that you may or may not control so be
◼
►
careful with your clipboard manager they
◼
►
the good ones have tools for you to not
◼
►
have that happen you have to use those
◼
►
tools which is kind of the reason I can
◼
►
imagine why Apple doesn't build this in
◼
►
right like what does an apple just build
◼
►
in multiple clipboards they put a clock
◼
►
in the menu bar after all that's a
◼
►
pretty old reference there but they're
◼
►
done so many things since then there are
◼
►
dangerous to this and I'm not sure which
◼
►
is the worse the these the possible
◼
►
security danger or the fact that you get
◼
►
so used to it that trying to use a
◼
►
computer without it the computer feels
◼
►
broken yeah those are bad reasons I'm
◼
►
not saying that's the reason you
◼
►
shouldn't use it like I will I will use
◼
►
it forever like I have to use it like I
◼
►
can't go back yeah right exactly but but
◼
►
just keep in mind that once you get on
◼
►
board this train which you should get on
◼
►
board and it's good keep those other
◼
►
things in mind when you're using a
◼
►
foreign computer keep in mind that the
◼
►
clipboard is no longer Q and just
◼
►
disable the synchronization thing if you
◼
►
don't wanna use it like that's the
◼
►
easiest solution to that like do you
◼
►
really care that your clipboard is
◼
►
synchronized across whatever if you
◼
►
don't just turn that stuff off I have
◼
►
never used any kind of syncing like that
◼
►
I like that that to me sounds like a
◼
►
recipe for pain with iOS in the Mac now
◼
►
right yeah and it works like 70 percent
◼
►
of the time yeah I know actually works
◼
►
at your past one won't actually sync
◼
►
across or you hit paste on the other
◼
►
device and it just blocks for like eight
◼
►
seconds well it tries to figure out what
◼
►
the heck it should be pasting delightful
◼
►
huh between that and drag-and-drop it's
◼
►
like man everything on iOS has made
◼
►
slower by progress yeah oh no think the
◼
►
configure is that most of these
◼
►
clipboard history apps have a way for
◼
►
you to limit the size of things if you
◼
►
like me occasionally find yourself
◼
►
copying and pasting 500 megabytes of
◼
►
text from your awesome text editor you
◼
►
don't really don't want your clipboard
◼
►
manager to be like oh let me hold on to
◼
►
that 500 Meg's for you
◼
►
that's so that most don't have a
◼
►
threshold to say look if it's bigger
◼
►
than 50 Meg's just let that one just let
◼
►
that one slide I'm not gonna be I don't
◼
►
want to paste that an hour from now
◼
►
alright thanks to our sponsors this week
◼
►
betterment hellofresh
◼
►
and molecule and we'll see you next week
◼
►
now the show is over they didn't even
◼
►
mean to begin as it was accidental oh it
◼
►
johnny research Margo and Casey wouldn't
◼
►
let him because it was accidental he was
◼
►
accidental you can find the CAS pyl is
◼
►
Esther that's Casey Liz and a RC o AR m
◼
►
I was like no but more things I've been
◼
►
looking at in YouTube I'm looking at
◼
►
YouTube videos I had I find some video
◼
►
that was talking about straight cut
◼
►
gears and race transmissions and why
◼
►
they're better I was so frustrated at
◼
►
the video not explaining to me why the
◼
►
adequately explained to me why they're
◼
►
better that I was just like googling for
◼
►
like race transmission straight cut
◼
►
gears on you to I'm like what does
◼
►
YouTube think of what I ended up here
◼
►
but then I ended up in on this rat hole
◼
►
of like explainer Technology explainer
◼
►
videos and I found a lot of them very
◼
►
frustrating like popular videos that are
◼
►
very poor quality like you you start
◼
►
going into the the dark corner of
◼
►
YouTube is the completely incorrect
◼
►
bogus how planes fly videos right it's
◼
►
kind of like I feel like that you know
◼
►
the the conspiracy theories about how
◼
►
the earth is flat and stuff and like
◼
►
kids are finding them like kids don't
◼
►
watch this video that's not how planes
◼
►
fly and there are videos out there
◼
►
explaining why all the other videos
◼
►
telling you how planes fly are wrong but
◼
►
I don't they're not as high in the
◼
►
search results as the bogus one it's
◼
►
very upsetting anyway but that's like
◼
►
both a fun corner of YouTube technology
◼
►
explainer videos but also just filled
◼
►
with garbage like really bad low res
◼
►
computer animations that they probably
◼
►
didn't make with like a computer voice
◼
►
talking over it like like the old fred
◼
►
voice not like siri but like the old
◼
►
fred voice talking over it like they
◼
►
couldn't even get a human i guess these
◼
►
might be machine generated i don't know
◼
►
or from like yeah i I don't understand
◼
►
it I don't understand who's watching
◼
►
them but they they seem to have like
◼
►
they come up high in the search results
◼
►
I wish I it was like it's like both them
◼
►
down and say hide this and never let
◼
►
another human see it because it's bad
◼
►
but they're good wants to remember the
◼
►
classic good one is like you've I think
◼
►
we've all seen this that one from the
◼
►
50s or 60s explaining how like a
◼
►
transmission works or that was I forget
◼
►
was explained it was like from GM or
◼
►
something and it's like that black and
◼
►
white it's kind of like filmstrip from
◼
►
school and in the 60s but it was the
◼
►
first thing that I ever saw that
◼
►
like a traditional gear differential
◼
►
works despite having like assembled and
◼
►
used many of them on a remote-control
◼
►
cars it never quite clicks in my brains
◼
►
like yeah but how did this work and this
◼
►
one did it from like first principles
◼
►
with like to tinker toys I'm like oh now
◼
►
I get it and it finally all came
◼
►
together like this is our every
◼
►
engineering explainer but I gotta go
◼
►
you just starting him out Casey huh
◼
►
carries he's rebooting he said it
◼
►
momentarily I mean that was a few
◼
►
you know I mixed a reboot it takes a
◼
►
not on my shiny new macro mm-hmm all
◼
►
sorry rebooting your slow computer I'm
◼
►
gonna be like that it's faster than
◼
►
John's that's probably true at the
◼
►
reboot already running my reboot is for
◼
►
system updates I didn't have to I just
◼
►
had this sneaking suspicion that I
◼
►
needed to the king I have empathy for
◼
►
the Machine John you've got that reboot
◼
►
that's a I was Top Gun wasn't it
◼
►
that's not where that song is from but
◼
►
yes that movie did feature that song
◼
►
take me home or lose me forever John
◼
►
siracusa you know uh fun fact
◼
►
deysa thunder was the better movie
◼
►
between the two of them because of the
◼
►
same movie I'm pretty sure they're not
◼
►
Days of Thunder was the better one why
◼
►
why do you think that because well a
◼
►
everyone is going to tell me I'm wrong
◼
►
and they're probably right but I don't
◼
►
care because planes are not as fun as
◼
►
cars what I figured you know you had
◼
►
some no no reasonable foundation for
◼
►
your opinion but no no that's not now
◼
►
let's talk about vinyl after this
◼
►
high-definition vinyl yes I love I love
◼
►
that story so much like they're like if
◼
►
only there were some other you know
◼
►
round music medium that was longer than
◼
►
a vinyl record and could allow for more
◼
►
precise audio right yeah so I read it I
◼
►
thought it was gonna be like a high
◼
►
definition vinyl but instead it seemed
◼
►
like it was just a way to more precisely
◼
►
make vinyl but everything else about it
◼
►
was the same like it wasn't higher
◼
►
definition it was like if we can really
◼
►
carefully carve grooves in vinyl like
◼
►
more carefully than usual it's like
◼
►
alright I guess I mean sure like it's
◼
►
I don't understand like I thought I was
◼
►
gonna be like a higher density or I was
◼
►
gonna do like it was gonna I was kind of
◼
►
imagining that it would make little pits
◼
►
for like ones and zeros like it would be
◼
►
like final but CDs on vinyl you know I
◼
►
mean there's lots of things you could do
◼
►
to make high to actual high definition
◼
►
vinyl but instead they're just more
◼
►
carving grooves in vinyl yeah I've got
◼
►
I've got I've been sent that a couple
◼
►
times already I guess things like you
◼
►
know as somebody who has now seen you
◼
►
know all the sides of this like the
◼
►
appeal of vinyl has nothing to do with
◼
►
its sound quality or fidelity or dynamic
◼
►
range or any the things they're
◼
►
proposing to to increase like it if you
◼
►
want those things you shouldn't be using
◼
►
vinyl at all we're using digital sources
◼
►
this is this is just crazy to me anyway
◼
►
we should start with follow up iOS
◼
►
eleven point three has a new battery
◼
►
throttling notification which we were
◼
►
made aware of sometime in the last week
◼
►
Stephen Devine was the first that I
◼
►
noticed to send us an image it reads as
◼
►
follows this iPhone has experienced an
◼
►
unexpected shutdown because the battery
◼
►
was unable to deliver the necessary peak
◼
►
power performance management has been
◼
►
applied to help prevent this from
◼
►
happening again like a passive voice
◼
►
performance management has been applied
◼
►
who applied it what happened experienced
◼
►
shutdown it experienced it well that is
◼
►
kind of true we did yeah the phone did
◼
►
experience didn't blame you
◼
►
there's no actor in that situation the
◼
►
phone did experience something you shut
◼
►
down your iPhone because of a problem
◼
►
no I this I you know I'm very happy that
◼
►
they are notifying the user when battery
◼
►
throttling happens that in a big picture
◼
►
wise that's good they they should have
◼
►
been doing this all along and that would
◼
►
have made the problem a lot less severe
◼
►
I don't think the wording they've chosen
◼
►
here is particularly helpful or even
◼
►
honest you know performance management
◼
►
has been applied I don't think a lot of
◼
►
people are going to correctly know that
◼
►
that means your phone will now be slowed
◼
►
down like that that's a pretty big
◼
►
difference then performance management
◼
►
has been applied that is a like you know
◼
►
dark pattern euphemism that is
◼
►
intentionally written to mask the truth
◼
►
to mate to confuse and kind of hide
◼
►
what's actually going on in this huge
◼
►
paragraph that they know most people are
◼
►
not going to read and if they do you
◼
►
read it they're good they're not really
◼
►
going to understand what it's really
◼
►
doing I wish that we've been a little
◼
►
more clear in the language but at least
◼
►
they're under firing people it I just
◼
►
wish they around if I
◼
►
in a more honest way they don't offer
◼
►
any remedies like the dialogue should
◼
►
say okay like here's what happened and
◼
►
what is there anything I can do about it
◼
►
actually in this case there is the way
◼
►
you can do about is get a new battery
◼
►
for your phone right all right offer
◼
►
something like it's not even as far as I
◼
►
can tell it's not even a place like a
◼
►
you know tap here for more information
◼
►
like if a user is interested enough in
◼
►
this very confusing vague goodbye he
◼
►
could mean a lot of different things and
◼
►
you I want to know more Gaz it sounds
◼
►
like something bad might have happened
◼
►
to my phone presumably they knew
◼
►
something bad happened to the phones
◼
►
they were using it two seconds ago and
◼
►
then the screen went black and had to
◼
►
wait for it to reboot right so if that
◼
►
happened to me and then my phone came
◼
►
back and it said this I would be like
◼
►
what what can I do about that
◼
►
and Apple has answers there are easy
◼
►
answers hey go get a new battery but
◼
►
they don't offer that in this dialogue
◼
►
anyway yeah they could be a little more
◼
►
video they can say like your battery
◼
►
cannot can no longer run the phone at
◼
►
full speed like that it is more direct
◼
►
that is telling them like your phone
◼
►
won't be slow it's the batteries fault
◼
►
it's something that you can therefore
◼
►
you know have some control over you need
◼
►
to replace the battery like that you
◼
►
know using language that is more honest
◼
►
and accountable I think would do a lot
◼
►
of good here the whole point of this
◼
►
notification is to fix the problem they
◼
►
had before which is they were slowing
◼
►
down people's phones without telling
◼
►
them this kind of sort of fixes that but
◼
►
if the people don't really know what's
◼
►
going on and they later find out oh my
◼
►
phone has been slowed down by Apple you
◼
►
know because of this thing I don't think
◼
►
they're gonna feel better
◼
►
necessarily than they would if they
◼
►
weren't told at all because if this is
◼
►
all they saw and they didn't really
◼
►
understand what was going on then they
◼
►
effectively weren't told about so it
◼
►
doesn't really solve the problem I'm
◼
►
glad that they have a notification I
◼
►
think you nailed it Marco that you know
◼
►
it may not be perfect there's certainly
◼
►
you know issues that we can and just
◼
►
have taken with it but I do think that
◼
►
telling the user what the hell is going
◼
►
on is a good first step in and I welcome
◼
►
this improvement yeah but you need to
◼
►
subtract some of the California from
◼
►
this dialog and apply a little bit of
◼
►
East Coast to it good friggin luck my
◼
►
friend I agree with you but good luck it
◼
►
mean how can how can you expect people
◼
►
who don't live in the real world to
◼
►
communicate with people who live in
◼
►
wordid by Apple in California oh well
◼
►
done all right moving on Mac OS this is
◼
►
actually breaking news and I mean that
◼
►
genuinely this is just breaking in the
◼
►
last like hour or two so we're recording
◼
►
this in the evening of April 11th on
◼
►
Wednesday night and apparently a few
◼
►
people are reporting all at the same
◼
►
moment that Mac OS ten point thirteen
◼
►
point four is now going to warn users
◼
►
about 32-bit apps this is a quote from
◼
►
Jason Snell Apple's long transition away
◼
►
from 32-bit software takes another step
◼
►
beginning April 12 when the clock
◼
►
strikes switching our local time Mac's
◼
►
running Mac OS ten point thirteen point
◼
►
four will display a warning the first
◼
►
time any non apple app that isn't 64-bit
◼
►
compliant is opened interesting I mean
◼
►
this isn't that surprising they're
◼
►
clearly you know like they have not been
◼
►
that secretive that like 32-bit support
◼
►
is on its way out this is it's just like
◼
►
what they did in iOS when iOS 11 I
◼
►
believe was the one that dropped right I
◼
►
think so yeah and so like for iOS 10
◼
►
like ten point for whatever temp with
◼
►
you whatever the last version of ten was
◼
►
they started showing this alert then
◼
►
began you know the over iOS apps and
◼
►
they added a little section in settings
◼
►
where you could see which of your apps
◼
►
was 32-bit and so that's that's nice you
◼
►
can do this I think it's gonna be more
◼
►
disruptive on the Mac like you like we
◼
►
mentioned briefly last week but you know
◼
►
telling telling users what's about to
◼
►
happen before it happens in you know six
◼
►
months to a year or whenever it would be
◼
►
is certainly a good thing this dialogue
◼
►
I think is better worded this one
◼
►
actually tells you what's what the
◼
►
problem is I don't know I've always
◼
►
found these apps like when when the one
◼
►
happened on ten point whatever nobody I
◼
►
knew who was who didn't already know
◼
►
where the dialogue is about guess
◼
►
correctly from a thing and I don't know
◼
►
how they should have worked because
◼
►
people don't care about 32 or 64 but but
◼
►
what it actually says is though it's a
◼
►
two line dialogue guys got the bold line
◼
►
and then the longer non bold sentence
◼
►
underneath it says whatever the
◼
►
application name is not optimized for
◼
►
your Mac now yeah this actually is a
◼
►
terrible dialogue now about now is not
◼
►
optimized for your Mac that's not really
◼
►
true like I know what they're trying to
◼
►
get at but but it makes it seem like the
◼
►
running fine yesterday now somehow like
◼
►
because people read optimized and think
◼
►
it means slower or something and right
◼
►
it's the same speed as it was yesterday
◼
►
right and then the other part says this
◼
►
app needs to be updated by its developer
◼
►
to improve compatibility that's that's
◼
►
closer to true because yeah but what the
◼
►
remedy is developer of the app needs to
◼
►
do something like you user can't do
◼
►
anything about this the developer needs
◼
►
to do it and why isn't it to be updated
◼
►
to improve compatibility compatible what
◼
►
compatibility with an OS that Apple is
◼
►
going to release sometime in the semi
◼
►
near future that's what they don't say
◼
►
that that's what it's about so it's
◼
►
tough to word this one I kind of get
◼
►
that but that's actually really bad so
◼
►
like you know so not your are not
◼
►
optimized means it might be slow which
◼
►
is very different from it's going to
◼
►
stop working in six months if you update
◼
►
your your Mac OS and when the iOS dialog
◼
►
came out if I remember correctly I think
◼
►
it's a summons of that it won't work in
◼
►
future versions of iOS or in a future
◼
►
version of iOS but this like to improve
◼
►
compatibility that's pretty euphemistic
◼
►
too that's like you know what they
◼
►
should say is this appease me related by
◼
►
its developer to work on a future
◼
►
version of Mac OS something like that
◼
►
that's even a little more vague about
◼
►
the timeline but just to say like you
◼
►
know improve compatibility doesn't mean
◼
►
anything not optimized means that are
◼
►
run slowly the truth here is this is
◼
►
going to stop working completely soon
◼
►
and the iOS 11 dialogue said app name
◼
►
needs to be updated which i think is
◼
►
better than app name he's not optimizing
◼
►
she's now optimized where it needs to be
◼
►
updated it's much more clear and then
◼
►
the the subtext was the developer of
◼
►
this app needs to update to work with
◼
►
iOS 11 so not only was it clear that's
◼
►
pretty nice to be updated so it will
◼
►
work we're like a future OS but it tells
◼
►
you the name iOS 11 so yeah the iowa's
◼
►
dialogue was definitely better yeah that
◼
►
oh wait before we move on so the so that
◼
►
dialogue has buttons it has an OK button
◼
►
which is just like ok whatever nothing
◼
►
your app will launch them by the way
◼
►
like it doesn't stop your app from
◼
►
launching it just shows this the first
◼
►
time you launch it maybe you say ok just
◼
►
launches and it's just like it was the
◼
►
day before the style I hear there's a
◼
►
learn more button and learn more button
◼
►
knowledgebase article about this which
◼
►
is pretty good and it explains you know
◼
►
what's going on in more detail than the
◼
►
dialogue obviously which by the way this
◼
►
you know the iOS thing lacks this it
◼
►
doesn't there's no place to get more
◼
►
information as far as I can tell it and
◼
►
I should try it I try to get that to
◼
►
come up and tap it or something anyway
◼
►
the part that stuck out to me in this
◼
►
knowledgebase article is when it gets to
◼
►
the point where like explains to you
◼
►
like you can't do anything about this
◼
►
developer needs updated this is why I
◼
►
blah blah near the end there's a section
◼
►
that says how do I get in touch with the
◼
►
app developer which i think is a good
◼
►
so you telling me you know people see
◼
►
this out log and I say the developer
◼
►
needs to update and they're like
◼
►
developer like I don't do I even know
◼
►
what that is let alone who it is how
◼
►
would I find the developer of this app
◼
►
and if I was a tasked with writing this
◼
►
I would find myself writing like seven
◼
►
paragraphs about like well so sometimes
◼
►
it's not an individual sometimes it's a
◼
►
company sometimes the company that used
◼
►
to make the application is gone you know
◼
►
like how would you find the person maybe
◼
►
they've moved on maybe they don't have
◼
►
that job anymore maybe no one is
◼
►
maintaining this software you know
◼
►
there's no 100% sure way to find the
◼
►
person who wrote this but like of course
◼
►
they can't do that like they're not
◼
►
gonna go on for 20 pages so they have a
◼
►
very short bit of information that like
◼
►
I don't know I can't think of much
◼
►
better but this seems bad to me the
◼
►
easiest way to contact a developer is to
◼
►
look them up on the web to find the name
◼
►
of the developer of an app open the app
◼
►
click the app name and the menu bar and
◼
►
choose about so they're saying to the
◼
►
about that is two sentences right first
◼
►
one says look them up on the web what if
◼
►
the developer is John Smith look them up
◼
►
on the web the about box maybe it will
◼
►
have link to their website but maybe you
◼
►
will just have a name or maybe it'll
◼
►
just say my cool software company
◼
►
incorporated you know 2010 right it's
◼
►
that's really just throwing people into
◼
►
the deep end I don't know do Google
◼
►
search they figure it out maybe you'll
◼
►
find somebody this is gonna cause people
◼
►
with the same name as a 32-bit app
◼
►
developers to get a lot of bad email my
◼
►
favorite part of this entire page is the
◼
►
very first sentence in the body text
◼
►
state of the art technology is what
◼
►
makes a Mac a Mac that was written years
◼
►
ago though has been updated as
◼
►
knowledgebase article yeah I was gonna
◼
►
say like look at the Mac's that are for
◼
►
sale today and tell me which of them
◼
►
have state of the art technology
◼
►
all of the maksud are for sale not just
◼
►
the most recent models let's see does
◼
►
the MacBook Air have state of the art
◼
►
technology how about the Mac Mini it is
◼
►
still a product in their lineup we are
◼
►
sponsored this week by molecule a
◼
►
complete reinvention of the home air
◼
►
purifier this is not just an improvement
◼
►
on existing outdated technology like say
◼
►
HEPA filters which you might have heard
◼
►
of molecule is a breakthrough science
◼
►
that actually is finally capable of
◼
►
destroying air pollutants at a molecular
◼
►
level and this includes not only you
◼
►
know mold allergens even bacteria and
◼
►
viruses which I found kind of amazing
◼
►
this sounded to me when I first heard
◼
►
about it sounded really out there and
◼
►
kind of too good to be true but it's
◼
►
actually been extensively tested and
◼
►
verified by third parties and it was
◼
►
even backed and funded by the EPA this
◼
►
is the real deal and they sent me one it
◼
►
is pretty nice I got to say it's yeah I
◼
►
can't say whether it's like fixed my
◼
►
allergies yet because I've only had it
◼
►
for about a week but I'll tell you one
◼
►
thing this is the time to try it because
◼
►
I think the pollen season is about to
◼
►
kick in in full force over the next
◼
►
couple of weeks so I'm really glad I
◼
►
have this right now and molecule has
◼
►
actually been personally effective and
◼
►
verified by science but most importantly
◼
►
it's been tested by real people it has
◼
►
already helped allergy and asthma
◼
►
sufferers around the country better cope
◼
►
with their conditions and significantly
◼
►
reduce their symptoms one of their
◼
►
customers even told them she was able to
◼
►
breathe through her nose for the first
◼
►
time in 15 years I totally understand
◼
►
how you can get there and this thing I
◼
►
got to say it's really nice it's pretty
◼
►
big at the higher speeds it's a little
◼
►
loud but the lower speeds is actually
◼
►
very quiet and I'm very very happy with
◼
►
it I keep mine in my bedroom now and I'm
◼
►
thinking about buying a couple more for
◼
►
the rest of the house so far I like it a
◼
►
lot I'm really very impressed by it it
◼
►
it leaves the room smelling like nothing
◼
►
or like fresh air not just like ozone or
◼
►
some scent it's really quite nice I
◼
►
suggest you check it out if you are an
◼
►
air filter person or if you feel like
◼
►
you need an air filter or you suffer
◼
►
from allergies or asthma
◼
►
check out molecule you can get $75 off
◼
►
your first order with code ATP and you
◼
►
do this at molecule comm it's spelled
◼
►
like the word but switch out the c4a k
◼
►
Kuehl with a kid it's molecule comm $75
◼
►
of your first order with code ATP thank
◼
►
you so much to molecule for sponsoring
◼
►
our show Shawn Harding writes hey I had
◼
►
one of those Pro clip mounts that went
◼
►
into a gap in the dash for my Audi s5 it
◼
►
not only went in the gap but also had
◼
►
adhesive I was hesitant but gave in and
◼
►
I lost my desktop hello sorry things are
◼
►
happening on my computer where the fuck
◼
►
did that go while you were reading did
◼
►
the window disappear out from under your
◼
►
eyeballs well because I was opening a
◼
►
new window in before this all before I
◼
►
started reading all this and then it
◼
►
opened and then things disappear your
◼
►
computer is slow Oh would you stop
◼
►
you're opening a window then you had
◼
►
time to read two sentences then the
◼
►
window finally opened I was opening up
◼
►
in the nCWIT window leave me alone now
◼
►
let me reboot this whole fuckin thing
◼
►
what are using VNC for what are you
◼
►
remotely controlling I'm remotely
◼
►
controlling the laptop that's sitting
◼
►
like 2 2 inches away from me because I
◼
►
am trying to to look at something for
◼
►
work real quick so I don't have to worry
◼
►
are you doing air traffic control during
◼
►
this podcast what's going on are you
◼
►
trying to land planes with us we are
◼
►
talking with the Mac Pro yet you can't
◼
►
we be paying your bills and stuff yeah I
◼
►
know I know I know I'm we're getting
◼
►
there right so let me just reboot this
◼
►
Sean holding lights I'm rebooting
◼
►
nothing not literally repeating no just
◼
►
segments he's trying to keep that out of
◼
►
the show but I'm pretty sure he's going
◼
►
in no it's not going on please now Sean
◼
►
Harding writes I had one of those Pro
◼
►
clip mounts that went in the gap in the
◼
►
day it went into a gap in the dash for
◼
►
my Audi s5 and not only one in the gap
◼
►
but it also had adhesive I was hesitant
◼
►
but gave in and now I have a big gap in
◼
►
the trim and adhesive residue two thumbs
◼
►
down so the pro clip mounts that I was
◼
►
talking about last week if I go in your
◼
►
car like they're made for each
◼
►
individual car model certain you know
◼
►
the design of certain dashboards and
◼
►
stuff like the you know certain ones are
◼
►
gonna be easier or harder to fix
◼
►
something very securely to than others I
◼
►
lucked out in that mine just uses the
◼
►
air vent and just kind of uses like a
◼
►
pressure fit inside the air vent top and
◼
►
bottom so that it doesn't leave anything
◼
►
behind and there's no like permanent -
◼
►
damage should buy it but if your car is
◼
►
one where it has to do something a
◼
►
little more aggressive then you know
◼
►
to to have that be a problem for you you
◼
►
know I just it isn't a problem for me
◼
►
also its Elise maybe you don't want to
◼
►
mess with the - because who knows what
◼
►
they'll say about that when you try to
◼
►
give it back the thing about the vent
◼
►
ones that some people wrote in about is
◼
►
they're like oh isn't it bad to keep
◼
►
your phone there like in the winter with
◼
►
heat blowing out of the vent on it and I
◼
►
just assumed that every car has like
◼
►
that little dial or whatever that lets
◼
►
you turn off the vent and I would
◼
►
suggest that if you in the winter if you
◼
►
have your phone an event clip turn the
◼
►
vent behind the phone off so heat isn't
◼
►
constantly belong in the back of your
◼
►
phones that's terrible and the summer
◼
►
air conditioning blowing the back that's
◼
►
probably great because it gets pretty
◼
►
heat hot in the car with the Sun beating
◼
►
down on your phone so that'll probably
◼
►
even out but if you have no dial because
◼
►
your car as a weird super modern thing
◼
►
where there's no way to control the air
◼
►
vents except for a tiny dot in the
◼
►
middle of a giant field that you drag
◼
►
around as a vague way to suggest in the
◼
►
car where there might come out yeah that
◼
►
sounds pretty cool to be honest I
◼
►
haven't seen it yet but it sounds pretty
◼
►
yours doesn't have that I thought that
◼
►
was on although it's only the mile three
◼
►
which I haven't seen in real life yet
◼
►
but I was like if you just want to turn
◼
►
off the vent that your phone is attached
◼
►
true though I'm not sure how you can do
◼
►
that by dragging a puck around a little
◼
►
I actually no I don't think I can turn
◼
►
off event like they have a little like
◼
►
slider things you can redirect it but
◼
►
there's no I don't think I can turn that
◼
►
vent off I don't have the little dial no
◼
►
but but this isn't a problem in reality
◼
►
because automatic climate control never
◼
►
has the heat blowing out of the center
◼
►
vents it's always blown in the feet vent
◼
►
the defroster vent or both but it's
◼
►
never blowing out the front vents that's
◼
►
not how you're supposed to heat a car
◼
►
why wouldn't you want out of the front
◼
►
vents because you don't need heat
◼
►
blowing in your face you look at your
◼
►
feet sometimes my face is cold I'll tell
◼
►
you where I want the air I I would not
◼
►
consider this a big problem in reality
◼
►
for almost anybody because the way
◼
►
you're supposed to be climate managing
◼
►
your car you shouldn't really be blowing
◼
►
a lot of hot air through the front fence
◼
►
anyway and also if you're using your
◼
►
phone in a doc and running like waged
◼
►
something it's already running so hot
◼
►
that you know it actually might improve
◼
►
the heat efficiency of your car to be
◼
►
blowing it across your phone on the way
◼
►
to your face okay because because the
◼
►
phone is you know 150 degrees but the
◼
►
air coming out of the vent 275 so it's
◼
►
exactly all right with regard to my
◼
►
beloved blue towel speaking of car
◼
►
related things indeed five rights at the
◼
►
surgical rag that I use is called a huck
◼
►
h uck it's a sterile towel used to dry
◼
►
hands after a surgical scrub before
◼
►
operating and apparently he has a
◼
►
million of them and then Eugene fries in
◼
►
writes in that they're actually
◼
►
available on Amazon so I'll put a link
◼
►
in the show notes I was not aware of
◼
►
this which is super good news because I
◼
►
kind of need some we also got some
◼
►
feedback about whether or not it's
◼
►
plastic ventilating onto the interior of
◼
►
your windshield John do you have any
◼
►
thoughts on that or do you not care yeah
◼
►
no it's true I'm guessing from them you
◼
►
know that new car smell and various
◼
►
other things that you smell in cars of
◼
►
outgassing from carpets and from plastic
◼
►
and a lot of that crap gets all over
◼
►
your windshield and makes it gross fun
◼
►
finally our almost finally actually car
◼
►
subscriptions Zach a friend of mine
◼
►
asked why not have like a lyft
◼
►
subscription you know like insurance the
◼
►
light users would subsidize the heavy
◼
►
ones that sounded like a brilliant idea
◼
►
and then fast-forward like three days
◼
►
after I heard this feedback from my
◼
►
buddy Zach and I somehow saw an article
◼
►
or a headline or something like that
◼
►
about how lyft actually is or will soon
◼
►
be offering subscriptions which I didn't
◼
►
know was the thing this is the kind of
◼
►
thing that like it's it's nice in a lot
◼
►
of situations and it might even it might
◼
►
even prove to be nice in the majority of
◼
►
situations for some people but the the
◼
►
great flexibility of having your own car
◼
►
parked in your driveway or in your
◼
►
garage or nearer in front of your place
◼
►
is that it's always there ready for you
◼
►
it's it's dedicated capacity just for
◼
►
you if you're relying on not public
◼
►
transit but if you're lying on like
◼
►
services like lyft or uber or other like
◼
►
kind of car share services there's only
◼
►
a certain number of cars out there in a
◼
►
given time and they're only in a certain
◼
►
number of places and they're there a lot
◼
►
you know less densely available once you
◼
►
get out of the major cities when you
◼
►
have your own car it's always there
◼
►
ready for you no matter when you want to
◼
►
use it with zero weight or close enough
◼
►
to zero weight when you're relying on
◼
►
something like this it might work nine
◼
►
times out of ten but then the tenth time
◼
►
you go to use it oh there aren't any for
◼
►
the next 45 minutes or it's a spike
◼
►
because of demand or the nearest one is
◼
►
no too far away and doesn't want to take
◼
►
your ride or you keep getting the same
◼
►
one over and over again that's some
◼
►
driver that's terrible that you don't
◼
►
want that you know their car smells like
◼
►
smoke and cats and stuff and it's like
◼
►
when it's yours when it's your car it is
◼
►
always there ready to go and so
◼
►
depending on how important that car and
◼
►
the mobility are to you anything for
◼
►
most people in most of America it's very
◼
►
important because the public
◼
►
infrastructure just isn't there for most
◼
►
of us having that car be dedicated to
◼
►
you having your own that's always ready
◼
►
to go that's always right there that's
◼
►
always yours and you can put your stuff
◼
►
in it and you can you can know that's
◼
►
always gonna be there and be ready
◼
►
that's gonna have a pretty big advantage
◼
►
for a lot of people so I don't see
◼
►
service it I don't see personal car
◼
►
ownership of some form going away like
◼
►
lyft and uber that's not that that's
◼
►
something else the subscription is just
◼
►
another way to have cars that are yours
◼
►
so that I think makes some sense maybe
◼
►
in the future but it's never going to be
◼
►
totally replaced in America unless our
◼
►
density radically changes which I don't
◼
►
see happening this is a psychological
◼
►
pricing ploy like for for city dwellers
◼
►
who are never gonna own the car because
◼
►
they can't afford a parking spot for it
◼
►
or whatever you use lift all the time
◼
►
anyway you can convince enough of them
◼
►
to subscribe essentially paying more
◼
►
like like Zak said most people will say
◼
►
oh it's just easier to pay a
◼
►
subscription and not have to worry about
◼
►
the hassle of you know paying each time
◼
►
and everything and maybe that'll make me
◼
►
feel like oh I'll use it more I have a
◼
►
subscription I'll use it more right
◼
►
and maybe they won't use it more you
◼
►
know and so this will end up making more
◼
►
money from the people who thought they
◼
►
were gonna really totally use that
◼
►
description all the time but actually
◼
►
take the same number of rides as they
◼
►
always did it ends up being a bad deal
◼
►
for them but the few heavy users get a
◼
►
really good deal because now they can
◼
►
just ride as much as they want for a
◼
►
flat fee so lyft will figure out the
◼
►
economics of it I'm sure and try to but
◼
►
that it's the type of pricing psychology
◼
►
that can make everybody involved feel
◼
►
like they're getting a good deal even
◼
►
though obviously you know they're not
◼
►
right so lyft would be happy if they
◼
►
make more money and the users would be
◼
►
happy if they perceive the the
◼
►
subscription as a good value regardless
◼
►
whether it's actually a good value
◼
►
finally somebody and I don't have the
◼
►
scene out in front of me somebody was
◼
►
very grumpy about the fact that we
◼
►
called San Jose not very big and John
◼
►
did you put this in here would you like
◼
►
to happen that happened last year too
◼
►
and we were talking about San Jose we
◼
►
got so much feedback about I forget we
◼
►
ever even did fall about it but we
◼
►
should and because I've totally forgot
◼
►
about the fallout from last year already
◼
►
we're like Oh San Jose like nobody's
◼
►
there it's empty it's not like Samer so
◼
►
it's not a big city like San Francisco
◼
►
and any time we said anything like that
◼
►
someone from San Jose or near San Jose
◼
►
right st. to tell us mean well you know
◼
►
San Jose is bigger than ther an cisco
◼
►
has a bigger population in San Francisco
◼
►
you know all the things about how San
◼
►
Jose it's just massive compared to
◼
►
everything that we be you know we're
◼
►
saying it's small but it's not right and
◼
►
to that I would say Texas has more
◼
►
people than San Jose but if I drop a pin
◼
►
anywhere in Texas chances are good I'm
◼
►
gonna look around not see that much all
◼
►
about density San Jose is bigger San
◼
►
Jose has more people but practically
◼
►
speaking if you are a person you could
◼
►
drop down and WWC and you look around
◼
►
you'd be like where all the people as a
◼
►
tumble beat tumbleweed goes by right
◼
►
like it is very different experience
◼
►
from the vastly higher density of where
◼
►
Moscone is San Francisco so that's what
◼
►
we meant we know it's a big city we know
◼
►
there's lots of people somewhere also I
◼
►
not a single person refuted my Truman
◼
►
Show theory about everybody who works
◼
►
there but they're just writing your name
◼
►
down a little book of a little you know
◼
►
picture of you says do not serve this
◼
►
person or serve this person even more
◼
►
slowly than usual I'm not sure I'd be
◼
►
able to tell the difference like oh here
◼
►
we go you wanted to order something I
◼
►
don't know if I can do that I'll just
◼
►
check with my boss to see if you can
◼
►
order something well I'm gonna laugh
◼
►
when you get says so PO or whatever it's
◼
►
called and and they are like oh wait
◼
►
you're Marco yeah we're not serving you
◼
►
what would you do you would have nowhere
◼
►
to go you would have you would have no
◼
►
court to rule over I'd go to the beer
◼
►
and sausage place up the street
◼
►
we are sponsored as week by hellofresh
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for $30 off your first week visit
◼
►
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even if you're a novice home chef
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ingredients coz they had these excellent
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◼
►
doing and they really explain it well
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takes like two seconds everything all
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the ingredients inside each bag are pre
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thank you so much - hello fresh for
◼
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sponsoring our show all right it's time
◼
►
I'm gonna go to sleep now guys there's
◼
►
been some Mac Pro news I love that
◼
►
you're bringing this up you're just you
◼
►
could have just moved on you should
◼
►
summarize the Mac Pro news that's what
◼
►
you should do yeah chief summarizer in
◼
►
chief I'm going to attempt to so friend
◼
►
of the show and said with no sarcasm
◼
►
friend of the show Matthew piensa Reno
◼
►
was invited by himself which is actually
◼
►
kind of interesting in and of itself I
◼
►
don't know if we need to unpack that
◼
►
right now or not but Matt Pan's Reno was
◼
►
invited to Apple and was put in front of
◼
►
several different both executives and
◼
►
to talk about hey what's going on with
◼
►
Mac Pro and my summary which I'm sure
◼
►
both of you will take issue with and
◼
►
that's fine but my summary is Apple
◼
►
wanted to give a little more insight
◼
►
into what's going on with the Mac Pro
◼
►
you could we can and surely we'll
◼
►
pontificate about why that is but one
◼
►
can assume and I think I actually said
◼
►
that hey we don't want you to make
◼
►
purchasing decisions on the hope that
◼
►
the Mac Pro is coming out later this
◼
►
year so they made it plain that it will
◼
►
not be out until 2019
◼
►
they said 2019 but we don't know when in
◼
►
they said that and this was what I found
◼
►
most interesting they've created a
◼
►
workflow group as I believe what they
◼
►
called it and what that basically means
◼
►
is they have contracted and/or hired
◼
►
creative professionals to sit literally
◼
►
next to the people who work on say Final
◼
►
Cut Pro and work on the Mac Pro as well
◼
►
in order to better understand what their
◼
►
workflows are and they cited an example
◼
►
and I think it was Final Cut Pro it
◼
►
doesn't really matter but they said in
◼
►
an example of oh these creative
◼
►
professionals there's they open this one
◼
►
dialogue and Final Cut Pro all the time
◼
►
and it takes like 10 seconds to open
◼
►
this dialogue and nobody at Apple
◼
►
somehow knew this and so because they're
◼
►
now sitting next to each other you know
◼
►
the the creative professionals walk down
◼
►
the hall and said hey guys can we do
◼
►
something about this dialogue because
◼
►
and sure enough it turned out there was
◼
►
like an error in some driver somewhere
◼
►
or something like that and they were
◼
►
able to fix it so the point of all this
◼
►
is Apple is trying to engage with the
◼
►
broader professional community people
◼
►
like us in say hey you know you need to
◼
►
buy an iMac Pro go buy an iMac Pro we
◼
►
don't wait for the Mac Pro because
◼
►
you're not getting it for a while
◼
►
additionally they're they're engaging
◼
►
with with the broader professional
◼
►
community in the sense that they've
◼
►
asked some of these people to come in
◼
►
house and help them understand what
◼
►
their workflows are which III think you
◼
►
can argue both that that's great and
◼
►
that's terrible and I'm sure we're about
◼
►
but one way or another it is it is more
◼
►
insight than we've had into the Mac Pro
◼
►
in a long long time and it shows us that
◼
►
it's still a thing which is exciting it
◼
►
FLE with an emphasis on roughly when
◼
►
it's going to be released and they also
◼
►
said that no no it's going to be modular
◼
►
and I am happy to report John siracusa
◼
►
that they are making it plain or perhaps
◼
►
reiterating that they are making a
◼
►
display for it still I know you're very
◼
►
excited and I am happy that you're happy
◼
►
that is I think my summary and as much
◼
►
as I'm snarking about this this is
◼
►
actually pretty fascinating even for me
◼
►
I don't see a MacPro in my future but
◼
►
this is really really really interesting
◼
►
and a very different approach than
◼
►
apples taken in the past and whether or
◼
►
not I view a Mac Pro is something I need
◼
►
to buy and honestly I don't think it's
◼
►
something that any of us need to buy but
◼
►
we can argue about that another time I
◼
►
said too that this approach I still
◼
►
think that this approach is really
◼
►
fascinating so with that in mind I will
◼
►
open the floor perhaps we can start with
◼
►
Marco what are your thoughts I mean to
◼
►
me like you know this is this has been
◼
►
positioned and summarized by many
◼
►
including she's summarized here in chief
◼
►
in part as a Mac Pro you know round
◼
►
table successor from last year but
◼
►
there's really no new information here
◼
►
about the Mac Pro the only thing that we
◼
►
know about the Mac Pro we didn't know
◼
►
before is that it's definitely not
◼
►
coming out this year that's the only
◼
►
thing that's new here what this was
◼
►
really about I think is you know setting
◼
►
expectations for that or to be able to
◼
►
seat it to come and go and for the rest
◼
►
of the year to come and go without Pro
◼
►
is saying hey where the heck's the Mac
◼
►
Pro you know that that's really what I
◼
►
think this was about on that side and
◼
►
then to kind of paper over that or to
◼
►
offset that with something that's
◼
►
positive by showing off that they have
◼
►
this new you know kind of like in-house
◼
►
study of pro users in you know in their
◼
►
natural environment and geometrically
◼
►
speaking this announcement was an
◼
►
open-faced shit sandwich that fell face
◼
►
we're news bad news good news you just
◼
►
get the bad news and then you get the
◼
►
good news so the bad news is no MacPro
◼
►
this year and the good news is I look at
◼
►
the pro workflow team isn't that cool
◼
►
and you know honestly I mean this is you
◼
►
know heavy on the PR puff obviously and
◼
►
you know not from Pantera but from Apple
◼
►
and there's not a lot of new information
◼
►
really here but it is interesting that
◼
►
this Pro you know group thing was
◼
►
created there and and is is you know
◼
►
being observed and being worked with
◼
►
that is that is the more interesting
◼
►
part of this announcement by far the
◼
►
actual like again there's no information
◼
►
with the Mac Pro we don't know anything
◼
►
at the Mac Pro except it's not come in
◼
►
this year I can speculate on why you
◼
►
know we all can many of us have honestly
◼
►
I don't think it's that interesting yet
◼
►
because again we have no new information
◼
►
except that you know that big hole in
◼
►
the timeline of it's gonna be next year
◼
►
which I'm glad they said it's going to
◼
►
be 2019 as opposed to it's not going to
◼
►
be this year you said that it could be
◼
►
so at least they committed to a year you
◼
►
can also speculate as many people have
◼
►
why is it taking Apple so long to
◼
►
develop what should probably just be a
◼
►
fairly straightforward like tower or
◼
►
something tower like the answer to that
◼
►
that's most likely is that last year
◼
►
like about a year ago when they had that
◼
►
roundtable I think it is very likely
◼
►
that they literally had not even started
◼
►
yet that it was like it was decided
◼
►
within a very short time before that
◼
►
that they that they were going to do
◼
►
this and that means that from 2013 until
◼
►
they were probably not doing any work at
◼
►
all on a Mac Pro they were probably
◼
►
assuming the iMac Pro was it and they
◼
►
were only working on the iMac Pro so
◼
►
it's not that they couldn't do a new
◼
►
tower in you know five years or whatever
◼
►
since the last Mac Pro it's that they
◼
►
can't do it a new tower in a year and a
◼
►
half that's I think what we're really
◼
►
seeing here the even that is slightly
◼
►
concerning because even that's like you
◼
►
know what pros want is new hardware in
◼
►
some kind of expandable box we don't
◼
►
fancy designs we don't need you know a
◼
►
lot of different types of quote
◼
►
innovation we just need new guts in a
◼
►
box and for Apple to be you know kind of
◼
►
taking their sweet time and trying to
◼
►
work on probably something that's like
◼
►
really you know highly designed highly
◼
►
custom that's nice I'm sure that
◼
►
satisfies Apple but that's not really
◼
►
what pros are asking for for this
◼
►
product but I don't think we can talk
◼
►
Apple out of that kind of design anymore
◼
►
I think that's kind of just what they do
◼
►
and from that point of view the the time
◼
►
scale seems reasonable that they just
◼
►
started last year and they're not just
◼
►
doing something basic even though many
◼
►
of us want them to do exactly that for
◼
►
this product because they can save the
◼
►
innovation for all of the rest of their
◼
►
products including the iMac Pro which is
◼
►
fairly innovative in a few ways and it's
◼
►
really nice I really like the iMac Pro
◼
►
but anyway they're they're not doing
◼
►
that so oh well I do think it's
◼
►
interesting also to think now maybe one
◼
►
of the reasons they're taking a little
◼
►
bit of time on this is you know what I
◼
►
expected was the iMac Pro guts in a box
◼
►
with a couple of GPU slots and maybe it
◼
►
may be you know space for a few m to
◼
►
drive modules I don't think that's what
◼
►
they're doing and and when the iMac Pro
◼
►
came out and and when we saw how awesome
◼
►
it was and how few downsides it had and
◼
►
had few restrictions it had one of the
◼
►
things that that we said at the time was
◼
►
what the heck is left for the Mac Pro to
◼
►
address like how much Headroom above
◼
►
this can the Mac Pro really achieve you
◼
►
know are they gonna go dual processor
◼
►
maybe have many graphics cards you know
◼
►
support it or different types of slots
◼
►
or whatever who knows what right we were
◼
►
trying to figure out like what else what
◼
►
is left for the Mac Pro to do that the
◼
►
iMac Pro doesn't do so maybe in order to
◼
►
create more Headroom in that area maybe
◼
►
I took a bit of you know special
◼
►
engineering maybe they're doing
◼
►
something they haven't done before like
◼
►
for instance if they if they're working
◼
►
from the road map of the old Mac Pro of
◼
►
the 2013 Mac Pro that one had this rigid
◼
►
GPU arrangement that only supported
◼
►
these two GPUs and this one kind of
◼
►
weird arrangement with this kind of
◼
►
weird integration with the Thunderbolt
◼
►
bus and it only supported one CPU and
◼
►
you know the whatever it is four or six
◼
►
RAM slots and and one SSD module maybe
◼
►
they're doing dual socket CPUs and that
◼
►
dramatically complicates things and and
◼
►
how you have to you know layout the
◼
►
internals how you have to cool things
◼
►
maybe they're doing a box that can
◼
►
accommodate lots of different
◼
►
configurations like the old towers could
◼
►
so maybe you could have one or two CPUs
◼
►
one or four GPU is like you know they
◼
►
did all sorts of crazy things back with
◼
►
the old cheese graters and stuff the
◼
►
difference now is that the cheese
◼
►
graders were all before Thunderbolt
◼
►
there was a lot less internal PCI
◼
►
Express bandwidth and things like that
◼
►
that had to be allocated to external
◼
►
storage and GPUs were lower bandwidth
◼
►
and everything was lower bandwidth back
◼
►
then and so to design something now you
◼
►
have to really consider like how you
◼
►
balance like PCI Express allocations and
◼
►
lanes and speeds between internal and
◼
►
external stuff how you route video
◼
►
signals over the thunderbolt and and how
◼
►
you like do you route the output to the
◼
►
GPU to a thunderbolt port on on the back
◼
►
like how do you do that it's fairly
◼
►
complicated to design a really good mac
◼
►
pro tower with modern features and
◼
►
modern bandwidth and everything else
◼
►
that's also that also has like
◼
►
interchangeable slots like that's a hard
◼
►
thing so if they're doing something like
◼
►
that taking two years to do it seems
◼
►
reasonable I don't know what else what
◼
►
they're doing but I hope so so like the
◼
►
the people were saying wanted there just
◼
►
to give us a box and slap things
◼
►
together like I think there's a minimum
◼
►
there's a minimum bar of not even
◼
►
innovation but just quality or attention
◼
►
to detail or thoughtfulness that we
◼
►
expect from a lot of people a lot of
◼
►
people look at the cheese graters and
◼
►
say oh it's just a tower case yeah it's
◼
►
an it's a nice looking tower case but
◼
►
whatever is just a tower like it's not
◼
►
it has a door but it's just got a bunch
◼
►
of slots and a motherboard and RAM it's
◼
►
like cool it's not much different this
◼
►
from pcs our eyes evidence piled the PC
◼
►
Tower clones that came after it but I
◼
►
think that the very first one the Power
◼
►
Mac g5 I think that probably took them
◼
►
longer to design that plain and boring
◼
►
tower case and everything that goes into
◼
►
it then they're spending there they're
◼
►
gonna end up spending on this macro but
◼
►
it's not because they're insisting on
◼
►
doing something really weird like the
◼
►
trashcan right because the the Power Mac
◼
►
g5 was not really weird it was a tower
◼
►
like straightforward like there wasn't
◼
►
it wasn't it wasn't weird at all but if
◼
►
you look at it it's like well it's very
◼
►
carefully designed they you know the
◼
►
case is has very you know simple design
◼
►
with a big curved piece of aluminum
◼
►
wrapped around a minimum number of seams
◼
►
the door giving you access to the
◼
►
insides you know the way the door fits
◼
►
in and that whole mechanism how they
◼
►
route all the ribbon cables so they're
◼
►
not that you know to make it look nice
◼
►
on the inside so the ribbon cables are
◼
►
all tucked behind the motherboard and
◼
►
they're just the right length and stuff
◼
►
the way the motherboard is laid out I
◼
►
mean all the various custom chips that
◼
►
might go into it that aren't in any
◼
►
other Mac it's not rocket science and
◼
►
it's not like the thing that people are
◼
►
afraid of like oh there it's gonna be
◼
►
shaped like a squid and it's gonna have
◼
►
you know Thunderbolt 3 connecting
◼
►
everything and like all sorts of just
◼
►
make me a box say Apple is doing that
◼
►
we're just making you a box it is
◼
►
literally a tower it is the air comes in
◼
►
the front and out the back it is totally
◼
►
straightforward but doing that the Apple
◼
►
Way takes longer than people think and I
◼
►
kind of want them to do it the Apple way
◼
►
like if you're in a super big hurry I
◼
►
can understand like you're like we need
◼
►
towers yesterday we can't use the iMac
◼
►
Pro for whatever reasons just you know
◼
►
slap it together like they like people
◼
►
who would be happy with the hackintosh
◼
►
right I don't I don't care what it looks
◼
►
like how nice it is I don't care how
◼
►
nice the seams are or whatever just slap
◼
►
it together but I don't think Apple is
◼
►
really capable of doing that like even
◼
►
even its products that we you know it's
◼
►
quote-unquote worst products like the
◼
►
products that we complain about like are
◼
►
you still selling the MacBook Air or
◼
►
whatever MacBook Air is still nice like
◼
►
industrial design why is the screen is
◼
►
gross but like everything else about it
◼
►
you know it looks expensive and
◼
►
carefully designed like it's not falling
◼
►
apart and has weird seams and things
◼
►
poking out of it and doesn't look
◼
►
slapped together it looks old but it
◼
►
doesn't look slap together Apple
◼
►
generally just is not you know
◼
►
institutionally capable of making
◼
►
hardware that looks like it's been
◼
►
slapped together like on a speedy
◼
►
schedule like we didn't have time to
◼
►
actually design this we just use a bunch
◼
►
of stock parts and we screw them
◼
►
together like the way the bed wrap of
◼
►
you know American cars or any car maker
◼
►
that use like a parts bin dashboard
◼
►
where we have a bunch of things that we
◼
►
use in all our cars like the window
◼
►
switches or whatever and we're not going
◼
►
to design custom onto this car because
◼
►
it's too much trouble so just slapping
◼
►
the same switches that we use on all
◼
►
other cars very American car markets
◼
►
used to do stuff like us all the time
◼
►
these days there's more custom parts in
◼
►
cars than you would expect but that type
◼
►
of thing it's just not how Apple does
◼
►
things they're not aside from trying to
◼
►
share the same stupid keyboard and all
◼
►
their laptops they like I don't think
◼
►
this this thing is gonna you know if
◼
►
it's as it could be as boring as bread
◼
►
and butter and it's still gonna take
◼
►
them two years to make it that's just
◼
►
how long the stuff takes and like you
◼
►
were saying marker with like you were
◼
►
thinking that it would just be the iMac
◼
►
Pro internals I still think that III
◼
►
thought that from the beginning that
◼
►
look don't get your hopes up for the
◼
►
insides of this Mac Pro to be anything
◼
►
other thing than the insides of that in
◼
►
terms of specs like obviously things
◼
►
will be rearranged and there'd be a new
◼
►
board and and you know different slots
◼
►
and stuff like that but fully expected
◼
►
to have a t2 and to have the same class
◼
►
of Xeon and so on and so forth
◼
►
now with a delay I still more or less
◼
►
expect it to be rearranged iMac pro
◼
►
internals like I don't expect it to have
◼
►
a t3 chip I expected that of a t2 chip
◼
►
right because they don't have time to
◼
►
make a whole other one of those in this
◼
►
in this timeline right unless they were
◼
►
already making it for the iMac processor
◼
►
which I think they are not right so I
◼
►
expect iMac pro internals maybe with
◼
►
with the newer Xeon if it's a drop-in
◼
►
replacement right more slots for
◼
►
everything more RAM slots more storage
◼
►
spots possibly more room for internal
◼
►
storage right just like capacity you
◼
►
know start from the design sort of the
◼
►
design brief of this thing should be
◼
►
like more thermal capacity than an iMac
◼
►
Pro and every other feature flows from
◼
►
that because if you don't do more
◼
►
thermal capacity than an iMac Pro then
◼
►
the only thing you're the only benefit
◼
►
you're getting is well as the screen
◼
►
breaks you don't lose your whole
◼
►
computer right so I feel like this thing
◼
►
is going to have higher thermal ceiling
◼
►
and then you can do lots of stuff with a
◼
►
thermal sailing and it's then then it
◼
►
becomes a question of talking to these
◼
►
pro people like a writer like what do
◼
►
you want do you want two CPUs would you
◼
►
rather have more PCI Express let's do we
◼
►
have to offer you're both if we just
◼
►
made all them have one CD would that be
◼
►
how much internal storage you want
◼
►
versus external like but it's all like
◼
►
how you spend your thermal budget but
◼
►
the budget has to be way higher than the
◼
►
iMac Pro and all anybody capacity how
◼
►
much storage can you put in how much RAM
◼
►
can you put in it right and then of
◼
►
course how much heat can it dissipate
◼
►
how many GPUs can you put it how big can
◼
►
the GPUs be and then finally like use on
◼
►
the iMac Pro one of the reasons you like
◼
►
it is because it doesn't sound like a
◼
►
hairdryer all the time and this to make
◼
►
a big tower computer that has high
◼
►
thermal capacity but it's also
◼
►
reasonably quiet is tricky like I think
◼
►
about all the pcs I see and sometimes
◼
►
lust after that have these you know
◼
►
nicely designed pcs that have big
◼
►
cooling capacity and try to be quiet
◼
►
that doesn't happen if you just take a
◼
►
box and slap a bunch of fans in it like
◼
►
you have to be thoughtful in some ways
◼
►
to make sure you don't have any weird
◼
►
hotspots because you didn't think about
◼
►
this component over there like I know
◼
►
people bill Caesar like just get a
◼
►
really big diameter fan and put a whole
◼
►
bunch of them in there and it's like
◼
►
straightforward you just put pieces
◼
►
together but and assembling a PC like
◼
►
that unless you have lots of experience
◼
►
and know exactly how everything's gonna
◼
►
work with a bunch of custom parts can
◼
►
lead to weird things where the heat
◼
►
gradients that you didn't expect there
◼
►
or a particular component that is not
◼
►
getting adequate cooling because there's
◼
►
just no way to route air to there and
◼
►
you it's just it's hacky and it's not
◼
►
it's not up the apples quality so I
◼
►
think that even if Apple is making the
◼
►
most boring box we could possibly think
◼
►
of that they have to they are going to
◼
►
do a better job then then I think some
◼
►
people would want those to those
◼
►
hackintosh type customers and as far as
◼
►
I'm concerned as someone who doesn't
◼
►
need this thing right now although you
◼
►
may disagree when you think to how old
◼
►
my Mac is but I'd rather like spend the
◼
►
time spend the time to make even if it's
◼
►
a boring tower spend the time to make a
◼
►
boring tower that's as nice as a cheese
◼
►
grater spend the time to make it look
◼
►
nice it's been in time to make sure that
◼
►
that it's quiet figure out a way to make
◼
►
it quiet and yes spend the time talking
◼
►
to people the various prose and saying
◼
►
what do you what do you want out of this
◼
►
machine like do we have to make two
◼
►
slots or CPUs or is that something that
◼
►
nobody wants and we don't have to do
◼
►
because I don't think they're gonna have
◼
►
17 different configurable versions of
◼
►
this right and I also don't think
◼
►
they're going to make it some magic
◼
►
modular snapped together a future
◼
►
technology Thunderbolt 3 powered octopus
◼
►
thing I know lots of people think that
◼
►
you know 2019 this is gonna be some
◼
►
crazy trashcan but I don't I don't think
◼
►
that I think it's gonna be a fairly
◼
►
straightforward machine I just want to
◼
►
I I'm struggling because I I do see both
◼
►
sides of this like on the one side just
◼
►
like you guys had said you know why not
◼
►
just make take the old cheese grater
◼
►
you know form-factor slap new bits in it
◼
►
but there's been a lot of changes to the
◼
►
Mac in the last couple of years you know
◼
►
what used to be for the purposes of this
◼
►
conversation when it used to be just
◼
►
vanilla intel motherboards with vanilla
◼
►
intel chips on them now or not quite so
◼
►
simple we have the you know the tea to
◼
►
that that one of you guys mentioned
◼
►
earlier we have all these different you
◼
►
know coprocessors we have a touch bar
◼
►
that we have never seen be external to
◼
►
the device we have a secure Enclave
◼
►
there's so many different things that
◼
►
make this so much more complex than
◼
►
before and when when you also add
◼
►
modularity into this because there's
◼
►
basically no Apple computers sold today
◼
►
that is as modular as we are expecting
◼
►
and being told that this will be and I
◼
►
can't imagine it's easy to keep up with
◼
►
these extremely stringent security
◼
►
requirements while also doing this mod
◼
►
you know this modular thing so as an
◼
►
example like this phantom Apple display
◼
►
this new cinema display if you will
◼
►
presumably that's going to have a camera
◼
►
in an iSight camera in it or FaceTime
◼
►
camera or whatever they're calling it
◼
►
now presumably they're going to want
◼
►
that to be controlled by you know the t2
◼
►
or whatever it is it controls in these
◼
►
days how do you do that when it's not
◼
►
part of the device itself how does that
◼
►
work so yeah I mean you could just say
◼
►
yes screw it if somebody can hack your
◼
►
camera well tough nuggies you made this
◼
►
bed yourself if that's not apples
◼
►
so I understand all the angst about Oh
◼
►
we'll just you know use a cheese grater
◼
►
put some new bits in it walk away and I
◼
►
could make a pretty good argument that
◼
►
they should do that and then do the real
◼
►
Mac Pro afterwards but just like you
◼
►
said John like that's not Apple's way
◼
►
apples ways to make this interesting and
◼
►
innovative and and smart and I think and
◼
►
I hope that's what they're doing oh nice
◼
►
I like it doesn't have to be innovative
◼
►
because it's like as the cheese grater
◼
►
is it innovative like what's innovative
◼
►
about the cheese grater the only things
◼
►
innovative about it is how nice it is
◼
►
like it's not it was just it's just a
◼
►
tower case like the there was the CPUs
◼
►
weren't arranged in an octagon it wasn't
◼
►
cooled by like jellyfish like it was
◼
►
just a tower case with fans and had hard
◼
►
drives and RAM and slots and like it was
◼
►
very straightforward but it's nice that
◼
►
the trash can was innovative wow this
◼
►
tube shape thing with a chimney design
◼
►
and a little triangle motherboard and
◼
►
two GPUs and like that that was an
◼
►
innovative design and that's what people
◼
►
are afraid is happening and I I mean I'm
◼
►
assuming talking to the pros that pros
◼
►
are not saying please make it you know
◼
►
really weird like they they don't care
◼
►
what it looks like they hoping that the
◼
►
influence talking these people will
◼
►
cause it to be more will push back
◼
►
against any unconventional thinking that
◼
►
Apple may bring to the table what what
◼
►
if we gave you something like this I
◼
►
hope the pros go that might work but I
◼
►
know this will work so why don't you
◼
►
just make me this and by the way this
◼
►
article honest I'm mistaken does not say
◼
►
that this pro workflow team was created
◼
►
for this it just tells you about the pro
◼
►
work for the team I have no idea how
◼
►
long the pro workflow team has been an
◼
►
apple maybe they'd been there for a
◼
►
decade advising the Final Cut Pro team
◼
►
and every Pro Mac that they've ever made
◼
►
right this is just part of to soften the
◼
►
blow of the of the macro not being this
◼
►
year will tell you about a thing that
◼
►
previously we had no reason to tell you
◼
►
about because what do you care what we
◼
►
do internally right but to make you feel
◼
►
like we're really paying attention will
◼
►
tell you about this which i think is
◼
►
fine like if someone snarkily tweeted
◼
►
congratulations Apple you've discovered
◼
►
user acceptance testing which hasn't
◼
►
discovered it like I said I think this
◼
►
has always existed maybe it's been
◼
►
ramped up maybe they've been given
◼
►
closer access to machines instead of
◼
►
just being giving weird you know
◼
►
disguised boxes and saying what do you
◼
►
think of this but this this is the type
◼
►
then you would hope any company's doing
◼
►
but that the sort of The Legend of Apple
◼
►
the the face that they present to the
◼
►
world doesn't include this like the The
◼
►
Legend of Apple is we don't need to talk
◼
►
to people to know what to make we don't
◼
►
do focus groups we don't ask you what
◼
►
you want because you don't know what you
◼
►
want will tell you what you want we know
◼
►
it's like we we just go off to the
◼
►
mountain and we come down with a thing
◼
►
and trust me you'll love it right and
◼
►
that's how we got the touch bar yeah
◼
►
maybe not I think maybe that's more of
◼
►
the focus group thing or someone has an
◼
►
idea and you tell people do you think
◼
►
this is a good idea and everyone goes
◼
►
yeah that sounds like it might be a good
◼
►
idea but people are dummies like this
◼
►
like it's a steve job the steve jobs
◼
►
school of thought of like you know don't
◼
►
ask people like we are smart enough on
◼
►
our own to figure it out if we ask
◼
►
people we'll make mediocre stuff because
◼
►
that's that's true of any product focus
◼
►
groups are death it's like the you know
◼
►
the homework are from from the simpsons
◼
►
right just everyone has ideas about what
◼
►
they think they want but everyone is not
◼
►
a product designer it's your job as a
◼
►
product designer to you no synthesize
◼
►
their desires and figure out what it is
◼
►
that they really want so on and so forth
◼
►
but the more company is perceived to be
◼
►
allowing the customer to lead them the
◼
►
more it is likely to make mediocre
◼
►
products and to lose sight of true
◼
►
innovation result innovators dilemma
◼
►
things like you know just keep talking
◼
►
to your best customers they'll
◼
►
continually ask for like we do on the
◼
►
show essentially it you just listen to
◼
►
your mainframe customers they keep
◼
►
telling you about how they want you to
◼
►
make better and better mainframes and
◼
►
you miss the PC revolution right because
◼
►
you're like because you just like well
◼
►
are all of our biggest customers say
◼
►
they want this and they want that and
◼
►
you will never make the PC if you keep
◼
►
talking to your mainframe customers you
◼
►
have to say well actually there's
◼
►
another thing we should be doing and
◼
►
those customers will never tell us to do
◼
►
that there's a million business books
◼
►
about this right but Apple we don't
◼
►
perceive as saying we're not really sure
◼
►
how to make a pro computer can we get
◼
►
some pros and here to tell us what do
◼
►
you like do you like this do you like
◼
►
that like it's if strong position like a
◼
►
weakness and we want them to just know
◼
►
everything automatically and just make
◼
►
beautiful things that everybody loved
◼
►
reality of course is neither extreme is
◼
►
true Steve Jobs is Apple still took
◼
►
customer feedback and like that's always
◼
►
been a part of the process and this
◼
►
whole Pro work ball team I'm sure it
◼
►
does have some influence but in the end
◼
►
it's not going on there so I think you
◼
►
know this is one of the reasons you
◼
►
don't talk about your process because
◼
►
once people out something company start
◼
►
thinking about your process it it loses
◼
►
some of the magic and you start worrying
◼
►
about is that really the best process to
◼
►
do this I'm not on that fair workflow
◼
►
team what if they're not talking to me
◼
►
in fact we got some feedback about that
◼
►
from other people saying yeah they're
◼
►
talking to pros in film and video and
◼
►
whatever industries but they're not
◼
►
talking to pros in my industry whatever
◼
►
that may be you know academics R&D you
◼
►
know scientific stuff I don't know I
◼
►
figured what the calories outside of
◼
►
what they have listed that are on the
◼
►
pro work with and for all we know the
◼
►
protein does include all those they
◼
►
didn't tell us everything about them but
◼
►
either way if you don't feel like your
◼
►
views are being represented and you buy
◼
►
into the idea that it's that small group
◼
►
of people that's essentially dictating
◼
►
what this machine will look like that
◼
►
doesn't feel good either because now
◼
►
when the machine comes out you could be
◼
►
like oh great that business is a great
◼
►
machine for video editors but for me
◼
►
doing medical imaging it sucks they
◼
►
should have had medical images in there
◼
►
for a murkrow team that's you know
◼
►
that's the difficulty of making any
◼
►
product they are not gonna make an
◼
►
entire line of Mac Pro's to suit
◼
►
everybody's needs they're gonna make one
◼
►
that suits most people's needs where
◼
►
most is defined as people Apple things
◼
►
will buy a Mac Pro and at that with the
◼
►
asterisk we hope it will suit most
◼
►
people's needs we hope yeah maybe
◼
►
they'll be wrong about that maybe you
◼
►
know that's again what the process like
◼
►
wouldn't it be for all you know Apple if
◼
►
you made this kind of computer a whole
◼
►
new class of people would want to buy it
◼
►
and ignore the pro video people because
◼
►
your real market is you know like makers
◼
►
but their 3d printers and they need to
◼
►
do CAD on it I don't know like that's
◼
►
kind of apples job to figure out but if
◼
►
you start if your starting point is a
◼
►
more or less conventional tower with a
◼
►
separate monitor that's really nice and
◼
►
that has the same capabilities and
◼
►
performance profile as the iMac Pro but
◼
►
with more capacity that's a pretty good
◼
►
starting point for most people know they
◼
►
can ask for things here and there but I
◼
►
don't think that that Pro work
◼
►
is going to do anything other than have
◼
►
minor suggestions about a very
◼
►
conventional design and best-case
◼
►
scenario that team was able to dissuade
◼
►
Apple very early on like last year
◼
►
sometime to not make you know a weird
◼
►
octopus thing right say yeah don't go
◼
►
down that path like we have some
◼
►
sketches I hope everyone involved would
◼
►
say that might be good it might be bad
◼
►
but it's an unknown and you already did
◼
►
that with a trash can so let's just reel
◼
►
this back in let's let's start with a
◼
►
box I feel like - like there's there's
◼
►
different levels at which this kind of
◼
►
like user focus group or work group is
◼
►
useful or needed it makes total sense to
◼
►
have people who use say the pro apps
◼
►
work with Apple on some level and have
◼
►
Apple asked them like what they need and
◼
►
watch what they need and and you know
◼
►
we're we're closely with them to tailor
◼
►
the pro apps to the needs of the people
◼
►
who buy them but as you go kind of
◼
►
further down I guess the stack of the
◼
►
platforms the operating systems and then
◼
►
eventually the hardware it gets less and
◼
►
less specific the whole appeal of
◼
►
personal computing is that these
◼
►
machines are generalists they can be
◼
►
used to do anything lots of different
◼
►
tasks can be done on these machines and
◼
►
so the the hardware and the platforms in
◼
►
the OS have to be able to support
◼
►
anything because you never know what
◼
►
people are going to do you know you can
◼
►
you can pick a few use cases and say
◼
►
let's make sure you know that it works
◼
►
well for these use cases because we've
◼
►
heard that a lot of people use it for
◼
►
that or something but you can never
◼
►
accommodate everything via user testing
◼
►
that people are going to want these
◼
►
computers and operating systems to do so
◼
►
as you go down like it yeah have the the
◼
►
team that makes final cut work with
◼
►
video editors that makes total sense
◼
►
but even that is like kind of hard to
◼
►
describe like I guarantee you no one on
◼
►
the logic team has ever watched somebody
◼
►
had on a podcast and logic and maybe
◼
►
it's a pretty light use case I don't
◼
►
know but I'm telling you it's never
◼
►
happened but anyway the OS and the ha
◼
►
we're have to be as versatile as
◼
►
possible so this is why this is kind of
◼
►
like a like I don't think this has a lot
◼
►
to do with the Mac Pro like this this
◼
►
user I think this is purely like a PR
◼
►
thing to cover up they the information
◼
►
they wanted to communicate was don't
◼
►
expect a Mac Pro this year and as John
◼
►
said you know they they gave you this
◼
►
Pro workflows group thing as like
◼
►
something good to stick on top of that
◼
►
and that's nice but I don't think
◼
►
they're that related and the design of
◼
►
the of a Mac any Mac even you know a lot
◼
►
of people have been arguing about like
◼
►
the definition of Pro what counts as a
◼
►
pro I think this is a totally useless
◼
►
distinction it doesn't matter Pro is
◼
►
marketing that's all it is it Pro just
◼
►
means the bigger one of the more
◼
►
expensive one any other any other
◼
►
focusing of what this definition is is
◼
►
is not productive all of the computers
◼
►
in the lineup should be as versatile as
◼
►
possible the OS and the platforms and
◼
►
everything should be as versatile as
◼
►
possible to accommodate any kind of work
◼
►
any kind of workflow any kind of
◼
►
workload the only reason that you
◼
►
shouldn't be able to do something on a
◼
►
MacBook Air that you can do on a Mac Pro
◼
►
is if the MacBook Air doesn't have
◼
►
hardware support for what you're doing
◼
►
if it doesn't have enough RAM or if it's
◼
►
just too damn slow or if it doesn't have
◼
►
enough Thunderbolt bandwidth that should
◼
►
be the only difference between these
◼
►
products and when computers are properly
◼
►
designed which they have been for
◼
►
decades that is the only distinction if
◼
►
for most types of applications unless
◼
►
there's like a specific GPU requirement
◼
►
something like you don't quote need a
◼
►
MacBook Pro to edit video you couldn't
◼
►
edit video in a MacBook Air it'll just
◼
►
be slower and stuff like that like when
◼
►
you buy or if you sell computers you try
◼
►
to make these distinctions you try to
◼
►
say oh well this you need to go to this
◼
►
model if you need to do this or this way
◼
►
if you're only doing this you should
◼
►
only be using this cheapo crappy model
◼
►
over here but these distinctions are all
◼
►
just for sales and marketing and for the
◼
►
most part the only thing that matters is
◼
►
does it have the tech specs to do what
◼
►
you need at all and then you can argue
◼
►
about how fast to bring in user testing
◼
►
groups like it like this to influence
◼
►
hardware decisions I think is
◼
►
questionable because for a long time
◼
►
to the best of our knowledge these kinds
◼
►
of people being brought in and for
◼
►
Hardware decisions were not necessary or
◼
►
weren't happening and we don't we still