Under the Radar 110: Workouts++ 2.0 Launch Diary
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hello and welcome to a slightly
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different episode of under-the-radar if
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you're a longtime listener to show you
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might remember that back last December
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when I launched workouts plus plus I
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kept a kind of a bday diary of the
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experience that I think ended up turning
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into a pretty interesting episode I'm
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honestly personally very glad to have
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recorded it just because so often for
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these kinds of things you you have this
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experience and honestly with independent
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development you often have the
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experience complete or served by
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yourself largely and it's you never
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really get the benefit of kind of
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recalling and remembering and just you
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know having this memento going forward
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and so it's very great to record it and
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so today this is December 12 2017 about
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a year later I'm launching the 2.0
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update of workouts plus plus and as a
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result it seemed like a good opportunity
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to record my experiences again and
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hopefully this is interesting and
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somewhat instructive it's funny thing
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launching a 2.0 update as opposed to
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conversion one ivory listen to a bit of
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the I first launched a diary for
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workouts plus plus and there's a lot of
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apprehension and a lot of the sense of
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complete unknown about how it will react
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to it about you know how it's going to
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go I felt like there was a lot more
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riding on it a 2.0 update it feels
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different like this is a substantial
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update and it's something that I've been
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working almost exclusively on for three
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or four months now it's a large
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substantial investment you know any of
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my time but I'll say that I'm less
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worried about it then I was for version
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1 just because I know the core concept
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sort of works you know then it was I had
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the experience of workouts plus plus 1.0
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to tell me that and then think also I'm
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slightly liberated by the fact that as I
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discussed I think on four or three or
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four episodes ago free with benefits I
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think was the name of the episode there
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was I made the decision that for this
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update I'm just making the app
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completely free that I'm using this more
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as a marketing tool to expand awareness
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of my other apps to just in general try
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and see if I can make the app broadly
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used or you know get wide acceptance and
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focus on those things rather than on
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trying to you in the short term make
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money and that is incredibly liberating
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that I'd it's a little weird to not have
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the sense of you know if the day goes
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really well often there would have been
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some kind of you know it's like this
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direct payday but it's quite liberating
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in some ways to just say like you know
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whatever the day is like this is just
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step one in trying to build a big broad
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audience for the application and
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hopefully you know if the app does
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really well today that's a good step
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toward that process but beyond that it's
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it's quite liberating to just be able to
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say you know what let's see what happens
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and if it doesn't quite go right I guess
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you know I'll just continue to sort of
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adjust and you know redirect the app had
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new features try marketing things just I
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have the opportunity to do that in kind
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of a fun way but we'll see it's
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currently about 5:43 a.m. it's a bit
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early but I've started working kind of
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early recently and so I'm just doing a
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little bit of work before the launch
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gets started I expect to launch the app
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just before 9 o'clock or so or these
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that's when I'll put hit go and iTunes
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Connect and then probably do after 9:00
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once everything is propagated hopefully
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I'll actually you know start sort of
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start to promote it and talk about it so
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at this point I'm just going through and
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editing my sort of launch blog post
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where I outline the features and
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starting to think of any kind of
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checklist items that I need to do
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because one thing I've learned from
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doing several launches is it's pretty
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to have a like a checklist of things
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that I want to do and think about that
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now when I'm not kind of in the anxious
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excited excitable phase and just write
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them all down so right now I'm just
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gonna be editing blog posts and thinking
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of things I might want to do later on
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today and then you know I'll check back
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in in a little bit as we get closer to
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when I hit go it is now 6:35 a.m. and
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this is where the day transitions to do
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kind of uh I guess a true indie mode
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because as much as I'm excited and
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focused on launching the app I am now
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going to be transitioning to family
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stuff and like getting my kids bright
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breakfast and getting them ready due off
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to school and then I'll go and drive my
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son to school and drop them off and then
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come back and it is one of those things
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that I feel like is both lovely and
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complicated about being an independent
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developer where you your personal life
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and your professional life are so close
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together I try very hard to have them
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not over lap too much and get into
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intermixed and you know that can cause
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lots of problems but they're very close
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together you know I'm finishing up this
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update and it's a pretty big day for the
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business overall I you know I'm about to
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just go and make breakfast and do that
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kind of stuff and then I'll come back
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and I'll do some work and it's kind of
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one of those funny things about being in
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this role where you're never really away
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from work and you're never really away
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from home and it is nice I will say on a
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day like this to have that balance to
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have that thing that's grounding me that
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me know my kids you know we're launching
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an app today and they're kind of excited
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and motivating and encouraging about
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that but at the same time it's not
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something that they're really
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understanding like it's still just
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another day for them in a lot of ways
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and they're gonna you know we're just
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going to go have breakfast like we
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normally do have a normal morning and
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then you know I'll be coming back to
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work and it's a you know a significant
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day and that grounding effect is
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definitely very nice and it helps me I'm
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getting to in my head or you know to
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concerned or worried about you know what
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the day is gonna look like all right it
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is 829 a.m. I am sitting in traffic
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coming a home from dropping my son off
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at school a lot of mixed feelings
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because it's initially as soon as I get
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home I will be launching the app so I'm
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thinking about it a lot it's worth
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mentioning briefly the reason it might
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sound different beyond just being me
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rather than me and Marco this week is
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I'm recording on a mobile recorder just
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so that I can do things like this that
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it can be a diary throughout the day
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wherever I am not just every moment that
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I'm stuck in the desk so if it sounds a
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little different if the quality isn't
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quite what you're used to
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I understand that's what's going on
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there I also thought it'd be an
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interesting probably good time to talk a
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little bit about the update itself and
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why I'm excited about it even what's
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what's what's happening with this update
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so we're castles plus 2.0 is the three
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main features like the marquee features
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our watch based podcast playback
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location tracking and zoom support as
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well as there's a whole bunch of other
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stuff but those are the big three and in
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a lot of ways it's kind of finishing the
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app that I started with workouts plus
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plus 1.0 because in workouts plus plus
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1.0 a lot of those things just weren't
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really possible things like swimming
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support wasn't great until four point
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until watch OS 4.0 location tracking
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just wasn't possible before 4.0 and
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podcast playback support was sort of
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possible before but not really but
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wasn't really quite as compelling until
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we got the LTE have a watches so those
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are that's sort of the big three main
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big main features and in addition to
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that there's just the whole host of
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other stuff it has Siri integration a
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new design I did a lot of work on the
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charting that I do in the app so to
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display your heart rate and your speed
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over time there's a lot of other kind of
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things like that but those are the three
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main features and it's funny because I
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think the thing that most people are
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the initial audience of the app my guess
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I mean this is entirely speculative but
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my guess is that most people are going
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to be interested in the watch based
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podcast playback because it's a really
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tricky problem to solve it's kind of
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hard and it's anytime I was I'm able to
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solve a problem that ostensibly isn't
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solvable I always you know I'm excited
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about that that I was able to because of
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a lot of the weird mechanics of how a
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workout apps work I was able to get
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blood podcast playback working pretty
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well and watch in practice I imagine the
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actual number of people who use the app
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for about podcast playback is gonna be
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relatively small um in my own experience
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it's really really really nice in a
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really narrow use case to have podcast
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playback on the watch things like going
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out for a run and it's delightful if you
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have an LTE watch to just go out and run
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with just your watch no phone you just
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put your ear pods in and off you go like
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that's that's delightful but that's a
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relatively small number of people who I
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think are going to be using it for that
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purpose like the location tracking and
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the swimming support is actually
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probably a much more important to most
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of my customers but I think it's going
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to be funny today because I think more
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attention is going to come from the sort
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of the niche feature rather than the
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core feature but I mean part of why I
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made the niche feature is because it's
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good for press and also it's something
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that I just wanted for myself
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when I started off making podcasts
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playback for workouts plus plus I
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started off doing it not really
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expecting necessarily that I was going
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to ever be able to ship it that it would
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ever be good enough to actually release
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because I thought there was gonna be too
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many weird caveats and quirks and things
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I had to work around but in the end it
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actually did work out and it's it's
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shippable and it it works but I'd
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created it mostly for myself for those
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rare situations where I'm gonna be you
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know wanted to go for a run and don't
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want to carry my phone because I really
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hate having the little pouch that I have
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to you know strap onto my arm or onto my
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waist and so it's quite nice to not have
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that um Bay yeah so this is kind of the
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core features and then it's just a like
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a lot of other stuff like it's one of
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these updates where you know I probably
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added you know 40 50 features and in
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total over the course of the update
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and in aggregate it's you know it
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dramatically changes the way that the
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app feels in the way that the Hat yep
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behaves but no one of them other than
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those three are these kind of like huge
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big marquee features but anyway so I'm
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driving home I'll be home soon and then
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I'll be flipping the switch so you know
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unless I just it's like it's a little
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bit scary he's like I'm delighted to be
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excited to go home but I'm also a little
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bit nervous because once it's once I
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flip the switch then it's out in the
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world and in kind of a weird way it's
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it's sort of like I don't know it's like
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asking someone out on a date or
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something where you have to sort of put
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yourself out there but anytime I launch
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an app it's not just this thing that you
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know is between me and with some of my
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close friends now everyone is gonna see
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it and and I hopefully like it but maybe
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not like it and so those kind of
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feelings are really complicated but you
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know anyway I'll be home soon and we'll
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go from there all right so it is now
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8:55 a.m. and I'm here with my wife but
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because it's I was gonna ask her if she
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wanted to push the button she's been the
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very supportive wife who's but born with
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me as I've gone through this update so
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it seemed only right that she would push
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the actual release of this version
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button I'm pretty actually very honored
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and excited to do this because I have
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never shipped it out there you go your
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you're about to ship it here we go
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release this version I see the spinning
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this is very exciting lots of spinning
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and their wares that say and thereof the
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the incredibly uncanny anticlimactic
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part of this it's like and then nothing
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happens please not right away
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so then we just wait and see for how
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long it takes to propagate through the
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app store it is now 912 am and I'm just
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sitting here refreshing the app store
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page in a browser they used to do this
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in iTunes then the iTunes got rid of the
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app store so now I'm just sitting here
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refresh refresh refresh hoping that it
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comes out and the hits the AppStore soon
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so I can sort of get out of waiting mode
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yeah otherwise it's this is the weird
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part of the day where you you hit go and
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then you have no idea how long it'll be
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until it's actually go time
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it is 922 am still frantically
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9:38 am getting close to an hour now
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since I hit go and I'm still waiting
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alright it is now basically ten o'clock
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thanks for getting serious I'm still
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waiting for it to propagate to the App
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Store but I'm giving my command and my R
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key at rest by I created a Pingdom alert
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now for the App Store page just so once
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a minute it's checking it and will alert
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me when it's a 2.0 finally appears in
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the App Store and desperate times call
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for desperate measures
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so this morning is not going at all how
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I expected it would be yeah so it's
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still enough not showing up in the App
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Store and I would plan to ready to go
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and run a few errands and then go to the
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gym and just at this point I figure
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things that have settled down so I'm
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still just gonna I'm gonna go run my
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errands go to the gym I guess I could
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say I'm doing some field testing for a
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workouts plus plus during that and then
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just wait and see hopefully I'll get an
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alert at some point that it's up but
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yeah not exactly how I expected my
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oh well sweet is now midday noon and
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still no sign of it appearing in the App
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Store I've run all my errands I'm at the
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gym I'm about to go to a workout if
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it'll that I mean everything or nothing
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to you that the work I'm about to go do
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is a very eternal fight gone bad so I
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will be thoroughly worked out and I
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guess testing my app over the next hours
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and then hopefully eventually it'll
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appear in the App Store and I can move
◼
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on so it's now 4 p.m. and I realize this
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does not make good radio what's
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ever just here report after a report of
◼
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the app never propagating but at least
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on the plus side in a weird way I've
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gotten a lot of reports for other apps
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are also having the same trouble so it
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seems like I just picked a bad day in
◼
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the App Store is for some reason having
◼
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a massive pickup today and not updating
◼
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and not propagating so I don't really
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know what that means the kind of awkward
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thing is at some point it'll just appear
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and so like that and I just be in the
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middle of the night and I don't really
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know but yeah it's a bit frustrating
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alright is now 5 p.m. and I guess I'm
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gonna take a break from my vigil I mean
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I've been able to do a few other things
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work wise today but overall it's been a
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bit of a bit of a waste of the day so
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far alright it is 6:30 p.m. and finally
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progress many many many hours later we
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finally have some progress the app seems
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to be profs learning to propagate I now
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have new screenshots but old version
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texts in the App Store which makes me
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think that finally it's coming the
◼
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moment is finally here it's a little
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awkward that it's 6:30 at night but
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we'll just do our best so I thought
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about it a while it's about 6 54 now
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about exactly what I was going to do and
◼
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I think I've decided is I'm gonna do
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kind of a soft launch tonight just like
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a tweet just putting it out there that
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hey the updates out it's include some
◼
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basic features and then tomorrow morning
◼
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I'll do kind of a more concerted push
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and effort but I want to kind of just
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put it out there in the world but this
◼
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update is there it's available am i
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thinking there is just I don't want to
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have anybody who is essentially thinking
◼
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of linking to it or written press or
◼
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something something like it's kind of in
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this kind of this weird embargoed state
◼
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I'd rather just kind of say hey it's out
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there you know but do my big push in the
◼
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morning I don't know if it's the right
◼
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right idea and honestly at this point
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I'm just kind of exhausted but that's
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what I've decided to do so well you know
◼
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do that and see what see where to go
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so it's now see 754 p.m. the tweets are
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tweeted things are you know going pretty
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well I'd say the reception in so far has
◼
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been generally pretty positive and inked
◼
►
you know encouraging which is which is
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lovely and it's kind of funny though
◼
►
because I've been doing this kind of app
◼
►
store stuff for so much longer now that
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I'm at a point where well I'm excited
◼
►
about the launch well it's you know it's
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a really fun and you know important part
◼
►
of the process the actual importance of
◼
►
it to me is is dramatically reduced
◼
►
compared to what it may have been a few
◼
►
years ago because while I know it's an
◼
►
important part of you know having a
◼
►
building an apps audience you know the
◼
►
real test for the app and the real
◼
►
importance for the app is not how it
◼
►
performs in the next 24 hours you know
◼
►
it's how it performs the next 24 weeks
◼
►
and you're making choices and directing
◼
►
things to hopefully allow it to be
◼
►
sustainable in the long term so now the
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timber is in a weird way
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►
Mike the enthusiasm for today because
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you know any realize that it's a long
◼
►
journey from here but you know
◼
►
nevertheless today going well isn't it
◼
►
with less very encouraging I gotta say
◼
►
real-time analytics are both the most
◼
►
wonderful and the most awful terrible
◼
►
thing in the world of it you might not
◼
►
know this but if you go into the
◼
►
affiliate console so if you have like a
◼
►
link to something in the App Store you
◼
►
can create an affiliate link where you
◼
►
get a little commission but mostly I use
◼
►
it so I can kind of keep track of where
◼
►
my links are coming from and inside of
◼
►
that panel there's a real-time tracker
◼
►
of clicks on those links which is great
◼
►
except it also just means that I'm just
◼
►
sitting here and have been sitting here
◼
►
for the last five minutes just watching
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►
this ticker go by you know every time
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►
someone clicks on a link to workouts
◼
►
plus plus in the App Store so yeah Oh
◼
►
wonderful but also terrible certainly if
◼
►
I was trying to get some
◼
►
work done all right it is coming up on
◼
►
10 o'clock at night things are settling
◼
►
down it's kind of nice I'm up later than
◼
►
I usually am it's about past my bedtime
◼
►
but I wanted to just sort of you know be
◼
►
aware if there's any issues that jumped
◼
►
up I am honestly kind of nervous about
◼
►
in the morning when I had a lot of
◼
►
people who say hey can't wait to use it
◼
►
first thing in the morning for my
◼
►
I'll have tested the app like you know
◼
►
as much as I can I take it very
◼
►
seriously the responsibility of people
◼
►
we know recording their workouts in the
◼
►
app and expecting it to work flawlessly
◼
►
and so how a little nervous now and
◼
►
we'll hopefully I feel a bit better in
◼
►
the morning when I get a few reports
◼
►
back of things working correctly
◼
►
but right now I'm just tired you know
◼
►
I've been up for a long time at this
◼
►
point had kind of a rough day middle of
◼
►
the day anyway and but overall things
◼
►
are going good I'll check in in the
◼
►
morning I do my little publicity push
◼
►
and kind of move on to the next phase of
◼
►
things it is now about 8:30 on Wednesday
◼
►
morning so the next the day after the
◼
►
launch Espo's and yeah things are good
◼
►
things went well overnight I was up a
◼
►
little bit late just respond to people
◼
►
on Twitter and just kind of getting a
◼
►
general sense of things and watching
◼
►
those curses real-time reports and
◼
►
overall I'd say you know things seemed
◼
►
well there's a couple issues around
◼
►
podcast import and transfer but I always
◼
►
knew those were going to be the rough
◼
►
honestly I'm most glad that I haven't
◼
►
had any reports of things going on with
◼
►
you know data loss or things like that
◼
►
like that's an area that I will say it's
◼
►
like the one thing I always remember
◼
►
when I was taking classes in college and
◼
►
they would talk about like sort of
◼
►
real-time systems and things where the
◼
►
you know it's like you know if like a
◼
►
flight control software or something
◼
►
where you can't make a mistake because
◼
►
you know then people will get hurt and
◼
►
while I'm delighted that I don't work on
◼
►
any high software like that and I was
◼
►
kind of decided that I do really just
◼
►
down that road the closest thing to it
◼
►
in a weird way that I do is safeguarding
◼
►
people's workout data that you know I
◼
►
take it very seriously that people take
◼
►
their data very seriously and you know
◼
►
took a tremendous amount of effort to
◼
►
make sure that even if things go funny
◼
►
like the app crashes or battery watches
◼
►
that battery runs out on your watch or
◼
►
whatever like the data is safe and
◼
►
you'll be able to get it back so
◼
►
thankfully so far that seems to have
◼
►
worked and I haven't had any you know
◼
►
widespread reports and you know overall
◼
►
the reception's been pretty good I was
◼
►
noticed that I was mentioned on nine to
◼
►
five Mac and Mac rumors which I was not
◼
►
expecting at all which was super cool
◼
►
and like kind of it's always exciting
◼
►
when you just see Rab mentioned and you
◼
►
know something a publication that you
◼
►
read normally but you know how did I
◼
►
know expectation or guess that that was
◼
►
gonna happen they just picked it up from
◼
►
somewhere else I suppose I hadn't
◼
►
reached out to them so like that was
◼
►
super cool yeah now I'm about to publish
◼
►
on my like a blog post and I'll do kind
◼
►
of a little a secondary push this
◼
►
morning and then just kind of settle
◼
►
into it and you know see where the app
◼
►
goes alright I'm going to wrap up this
◼
►
diary at this point it's you know the
◼
►
day after P launch too late as it was
◼
►
and you know things are settling down
◼
►
the place this is the I have a few kind
◼
►
of closing thoughts and things that are
◼
►
just sort of the realities of launch and
◼
►
you know this the Steyr didn't go
◼
►
exactly how I planned but I think in
◼
►
many ways that's that's something that's
◼
►
interesting to discuss before I do that
◼
►
though I do need to mention that this
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episode was brought to you by Linode
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thanks for our thanks to Leonard for
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sponsoring this show so in close some
◼
►
closing thoughts I was trying to think
◼
►
of how I could wrap this up and really I
◼
►
think you know in many ways then he'd be
◼
►
unfortunate but still meaningful lesson
◼
►
of this experience is making sure that
◼
►
you have you know manager expectations
◼
►
for something like this that you know
◼
►
the launch went well it was picked up in
◼
►
places I was not expecting to be picked
◼
►
up as best I can tell from initial sales
◼
►
and response it went you know and as
◼
►
well as I could have hoped for
◼
►
you know things things are good but I
◼
►
think it's often easy to end up with
◼
►
kind of like a movie in your mind right
◼
►
like you end up with this expectation
◼
►
that is outsized to reality and in that
◼
►
I think that's the reality of what
◼
►
happened to me in this case and you know
◼
►
things like it being delayed and you
◼
►
know I have planning around I launched a
◼
►
particular time and that not happening
◼
►
but you know that that's life that's
◼
►
what's going to happen but I think the
◼
►
thing that is probably most important to
◼
►
remember is that you know it's like the
◼
►
this is just day one this is the first
◼
►
couple days it doesn't actually matter
◼
►
probably in practice or in reality you
◼
►
know what Pratt what matters in practice
◼
►
is what happens over the next few weeks
◼
►
few months like that's the life of the
◼
►
and what's really probably important for
◼
►
today and this is something then not
◼
►
encourage every anyone launching
◼
►
anything to do is to just celebrate the
◼
►
accomplishment of getting to this point
◼
►
my wife is incredibly good at this and
◼
►
you know like we're having a fancy steak
◼
►
dinner tonight at home just to celebrate
◼
►
this and she makes a big deal out of you
◼
►
know getting to this point because you
◼
►
know especially when you're an
◼
►
independent developer you have you you
◼
►
know your family is your team in that
◼
►
and you know if I was working at a
◼
►
bigger company maybe we would you know
◼
►
I'll go out too I'll go out to a nice
◼
►
lunch or go out to a happy hour or
◼
►
something like you might have a
◼
►
celebrate you know have a cake in the
◼
►
break room whatever it is like you may
◼
►
have something that you would do but you
◼
►
know being a one-man shop like it was
◼
►
yeah if you remember back to the
◼
►
beginning of this this episode I had had
◼
►
my wife push the release button which
◼
►
was kind of exciting and then also like
◼
►
you know we're celebrating it tonight
◼
►
and it might making a big deal out of it
◼
►
by being intentional about that I think
◼
►
it's an important part of you know it's
◼
►
like you can only do so much and I think
◼
►
we were saying we always you know it's a
◼
►
its base but it's parenting advice but
◼
►
we always talk about in the in my my my
◼
►
family about you know we praise
◼
►
performance not outcome we focus on you
◼
►
know the input the effort the how much
◼
►
effort you put into something your
◼
►
intention about it and we feel good I
◼
►
and focus on that rather than the
◼
►
outcome you know I it makes no sense to
◼
►
have your goal be tune if your goal is
◼
►
to have a number one app say for
◼
►
whatever definition of a number one that
◼
►
is the unfortunate thing about having
◼
►
that as a goal is you have no control
◼
►
over that directly you can't do anything
◼
►
it may happen or may not happen but most
◼
►
of the reasons why it would happen are
◼
►
outside of your control you know you say
◼
►
I want to have and want to hit number
◼
►
one on launch day like if that's your
◼
►
goal then the reality is what if someone
◼
►
else lunches on that day and they have a
◼
►
better app than you you're not going to
◼
►
but you did everything you could right
◼
►
focus on the on the input and like I'm
◼
►
very proud of that work I put into this
◼
►
the effort it took the you know the
◼
►
patience it took my goodness there was
◼
►
so much testing with this app update but
◼
►
the focusing by focusing on those things
◼
►
and this it's a hard thing like it's so
◼
►
easy to just focus on the tangibles and
◼
►
the measurables because I think that's
◼
►
it's easier to do and if there's a
◼
►
natural inclination to to focus just
◼
►
something that's a bit more measurable
◼
►
but you know focus on the outcome or
◼
►
focus on the performance
◼
►
of the work that I did we're gonna
◼
►
celebrate we're gonna hopefully you know
◼
►
and then move on from here and I think
◼
►
that that's what I mean that's what I'm
◼
►
doing this I'd encourage anyone to do
◼
►
make sure you manage your expectations
◼
►
and you know hopefully that will be
◼
►
enough to have a good launch and to
◼
►
finally having a good launch as you know
◼
►
if they think things not falling apart
◼
►
when it gets out into the world like
◼
►
that's something that you have control
◼
►
over and some that you can do so anyway
◼
►
hopefully this diary was interesting I
◼
►
know these episodes are a bit different
◼
►
than what normal yeah Marco and I will
◼
►
be back for a normally scheduled program
◼
►
next week so if this is not your thing
◼
►
don't worry and I will talk to you next
◼
►
week thank you so much for listening and
◼
►
thank you to Leonard for supporting the