Under the Radar

◼   ► hello and welcome to a slightly

◼   ► different episode of under-the-radar if

◼   ► you're a longtime listener to show you

◼   ► might remember that back last December

◼   ► when I launched workouts plus plus I

◼   ► kept a kind of a bday diary of the

◼   ► experience that I think ended up turning

◼   ► into a pretty interesting episode I'm

◼   ► honestly personally very glad to have

◼   ► recorded it just because so often for

◼   ► these kinds of things you you have this

◼   ► experience and honestly with independent

◼   ► development you often have the

◼   ► experience complete or served by

◼   ► yourself largely and it's you never

◼   ► really get the benefit of kind of

◼   ► recalling and remembering and just you

◼   ► know having this memento going forward

◼   ► and so it's very great to record it and

◼   ► so today this is December 12 2017 about

◼   ► a year later I'm launching the 2.0

◼   ► update of workouts plus plus and as a

◼   ► result it seemed like a good opportunity

◼   ► to record my experiences again and

◼   ► hopefully this is interesting and

◼   ► somewhat instructive it's funny thing

◼   ► launching a 2.0 update as opposed to

◼   ► conversion one ivory listen to a bit of

◼   ► the I first launched a diary for

◼   ► workouts plus plus and there's a lot of

◼   ► apprehension and a lot of the sense of

◼   ► complete unknown about how it will react

◼   ► to it about you know how it's going to

◼   ► go I felt like there was a lot more

◼   ► riding on it a 2.0 update it feels

◼   ► different like this is a substantial

◼   ► update and it's something that I've been

◼   ► working almost exclusively on for three

◼   ► or four months now it's a large

◼   ► substantial investment you know any of

◼   ► my time but I'll say that I'm less

◼   ► worried about it then I was for version

◼   ► 1 just because I know the core concept

◼   ► sort of works you know then it was I had

◼   ► the experience of workouts plus plus 1.0

◼   ► to tell me that and then think also I'm

◼   ► just feeling

◼   ► slightly liberated by the fact that as I

◼   ► discussed I think on four or three or

◼   ► four episodes ago free with benefits I

◼   ► think was the name of the episode there

◼   ► was I made the decision that for this

◼   ► update I'm just making the app

◼   ► completely free that I'm using this more

◼   ► as a marketing tool to expand awareness

◼   ► of my other apps to just in general try

◼   ► and see if I can make the app broadly

◼   ► used or you know get wide acceptance and

◼   ► focus on those things rather than on

◼   ► trying to you in the short term make

◼   ► money and that is incredibly liberating

◼   ► that I'd it's a little weird to not have

◼   ► the sense of you know if the day goes

◼   ► really well often there would have been

◼   ► some kind of you know it's like this

◼   ► direct payday but it's quite liberating

◼   ► in some ways to just say like you know

◼   ► whatever the day is like this is just

◼   ► step one in trying to build a big broad

◼   ► audience for the application and

◼   ► hopefully you know if the app does

◼   ► really well today that's a good step

◼   ► toward that process but beyond that it's

◼   ► it's quite liberating to just be able to

◼   ► say you know what let's see what happens

◼   ► and if it doesn't quite go right I guess

◼   ► you know I'll just continue to sort of

◼   ► adjust and you know redirect the app had

◼   ► new features try marketing things just I

◼   ► have the opportunity to do that in kind

◼   ► of a fun way but we'll see it's

◼   ► currently about 5:43 a.m. it's a bit

◼   ► early but I've started working kind of

◼   ► early recently and so I'm just doing a

◼   ► little bit of work before the launch

◼   ► gets started I expect to launch the app

◼   ► just before 9 o'clock or so or these

◼   ► that's when I'll put hit go and iTunes

◼   ► Connect and then probably do after 9:00

◼   ► once everything is propagated hopefully

◼   ► I'll actually you know start sort of

◼   ► start to promote it and talk about it so

◼   ► at this point I'm just going through and

◼   ► editing my sort of launch blog post

◼   ► where I outline the features and

◼   ► starting to think of any kind of

◼   ► checklist items that I need to do

◼   ► because one thing I've learned from

◼   ► doing several launches is it's pretty

◼   ► important for me

◼   ► to have a like a checklist of things

◼   ► that I want to do and think about that

◼   ► now when I'm not kind of in the anxious

◼   ► excited excitable phase and just write

◼   ► them all down so right now I'm just

◼   ► gonna be editing blog posts and thinking

◼   ► of things I might want to do later on

◼   ► today and then you know I'll check back

◼   ► in in a little bit as we get closer to

◼   ► when I hit go it is now 6:35 a.m. and

◼   ► this is where the day transitions to do

◼   ► kind of uh I guess a true indie mode

◼   ► because as much as I'm excited and

◼   ► focused on launching the app I am now

◼   ► going to be transitioning to family

◼   ► stuff and like getting my kids bright

◼   ► breakfast and getting them ready due off

◼   ► to school and then I'll go and drive my

◼   ► son to school and drop them off and then

◼   ► come back and it is one of those things

◼   ► that I feel like is both lovely and

◼   ► complicated about being an independent

◼   ► developer where you your personal life

◼   ► and your professional life are so close

◼   ► together I try very hard to have them

◼   ► not over lap too much and get into

◼   ► intermixed and you know that can cause

◼   ► lots of problems but they're very close

◼   ► together you know I'm finishing up this

◼   ► update and it's a pretty big day for the

◼   ► business overall I you know I'm about to

◼   ► just go and make breakfast and do that

◼   ► kind of stuff and then I'll come back

◼   ► and I'll do some work and it's kind of

◼   ► one of those funny things about being in

◼   ► this role where you're never really away

◼   ► from work and you're never really away

◼   ► from home and it is nice I will say on a

◼   ► day like this to have that balance to

◼   ► have that thing that's grounding me that

◼   ► me know my kids you know we're launching

◼   ► an app today and they're kind of excited

◼   ► and motivating and encouraging about

◼   ► that but at the same time it's not

◼   ► something that they're really

◼   ► understanding like it's still just

◼   ► another day for them in a lot of ways

◼   ► and they're gonna you know we're just

◼   ► going to go have breakfast like we

◼   ► normally do have a normal morning and

◼   ► then you know I'll be coming back to

◼   ► work and it's a you know a significant

◼   ► day and that grounding effect is

◼   ► definitely very nice and it helps me I'm

◼   ► getting to in my head or you know to

◼   ► concerned or worried about you know what

◼   ► the day is gonna look like all right it

◼   ► is 829 a.m. I am sitting in traffic

◼   ► coming a home from dropping my son off

◼   ► at school a lot of mixed feelings

◼   ► because it's initially as soon as I get

◼   ► home I will be launching the app so I'm

◼   ► thinking about it a lot it's worth

◼   ► mentioning briefly the reason it might

◼   ► sound different beyond just being me

◼   ► rather than me and Marco this week is

◼   ► I'm recording on a mobile recorder just

◼   ► so that I can do things like this that

◼   ► it can be a diary throughout the day

◼   ► wherever I am not just every moment that

◼   ► I'm stuck in the desk so if it sounds a

◼   ► little different if the quality isn't

◼   ► quite what you're used to

◼   ► I understand that's what's going on

◼   ► there I also thought it'd be an

◼   ► interesting probably good time to talk a

◼   ► little bit about the update itself and

◼   ► why I'm excited about it even what's

◼   ► what's what's happening with this update

◼   ► so we're castles plus 2.0 is the three

◼   ► main features like the marquee features

◼   ► our watch based podcast playback

◼   ► location tracking and zoom support as

◼   ► well as there's a whole bunch of other

◼   ► stuff but those are the big three and in

◼   ► a lot of ways it's kind of finishing the

◼   ► app that I started with workouts plus

◼   ► plus 1.0 because in workouts plus plus

◼   ► 1.0 a lot of those things just weren't

◼   ► really possible things like swimming

◼   ► support wasn't great until four point

◼   ► until watch OS 4.0 location tracking

◼   ► just wasn't possible before 4.0 and

◼   ► podcast playback support was sort of

◼   ► possible before but not really but

◼   ► wasn't really quite as compelling until

◼   ► we got the LTE have a watches so those

◼   ► are that's sort of the big three main

◼   ► big main features and in addition to

◼   ► that there's just the whole host of

◼   ► other stuff it has Siri integration a

◼   ► new design I did a lot of work on the

◼   ► charting that I do in the app so to

◼   ► display your heart rate and your speed

◼   ► over time there's a lot of other kind of

◼   ► things like that but those are the three

◼   ► main features and it's funny because I

◼   ► think the thing that most people are

◼   ► probably like in

◼   ► the initial audience of the app my guess

◼   ► I mean this is entirely speculative but

◼   ► my guess is that most people are going

◼   ► to be interested in the watch based

◼   ► podcast playback because it's a really

◼   ► tricky problem to solve it's kind of

◼   ► hard and it's anytime I was I'm able to

◼   ► solve a problem that ostensibly isn't

◼   ► solvable I always you know I'm excited

◼   ► about that that I was able to because of

◼   ► a lot of the weird mechanics of how a

◼   ► workout apps work I was able to get

◼   ► blood podcast playback working pretty

◼   ► well and watch in practice I imagine the

◼   ► actual number of people who use the app

◼   ► for about podcast playback is gonna be

◼   ► relatively small um in my own experience

◼   ► it's really really really nice in a

◼   ► really narrow use case to have podcast

◼   ► playback on the watch things like going

◼   ► out for a run and it's delightful if you

◼   ► have an LTE watch to just go out and run

◼   ► with just your watch no phone you just

◼   ► put your ear pods in and off you go like

◼   ► that's that's delightful but that's a

◼   ► relatively small number of people who I

◼   ► think are going to be using it for that

◼   ► purpose like the location tracking and

◼   ► the swimming support is actually

◼   ► probably a much more important to most

◼   ► of my customers but I think it's going

◼   ► to be funny today because I think more

◼   ► attention is going to come from the sort

◼   ► of the niche feature rather than the

◼   ► core feature but I mean part of why I

◼   ► made the niche feature is because it's

◼   ► good for press and also it's something

◼   ► that I just wanted for myself

◼   ► when I started off making podcasts

◼   ► playback for workouts plus plus I

◼   ► started off doing it not really

◼   ► expecting necessarily that I was going

◼   ► to ever be able to ship it that it would

◼   ► ever be good enough to actually release

◼   ► because I thought there was gonna be too

◼   ► many weird caveats and quirks and things

◼   ► I had to work around but in the end it

◼   ► actually did work out and it's it's

◼   ► shippable and it it works but I'd

◼   ► created it mostly for myself for those

◼   ► rare situations where I'm gonna be you

◼   ► know wanted to go for a run and don't

◼   ► want to carry my phone because I really

◼   ► hate having the little pouch that I have

◼   ► to you know strap onto my arm or onto my

◼   ► waist and so it's quite nice to not have

◼   ► that um Bay yeah so this is kind of the

◼   ► core features and then it's just a like

◼   ► a lot of other stuff like it's one of

◼   ► these updates where you know I probably

◼   ► added you know 40 50 features and in

◼   ► total over the course of the update

◼   ► and in aggregate it's you know it

◼   ► dramatically changes the way that the

◼   ► app feels in the way that the Hat yep

◼   ► behaves but no one of them other than

◼   ► those three are these kind of like huge

◼   ► big marquee features but anyway so I'm

◼   ► driving home I'll be home soon and then

◼   ► I'll be flipping the switch so you know

◼   ► unless I just it's like it's a little

◼   ► bit scary he's like I'm delighted to be

◼   ► excited to go home but I'm also a little

◼   ► bit nervous because once it's once I

◼   ► flip the switch then it's out in the

◼   ► world and in kind of a weird way it's

◼   ► it's sort of like I don't know it's like

◼   ► asking someone out on a date or

◼   ► something where you have to sort of put

◼   ► yourself out there but anytime I launch

◼   ► an app it's not just this thing that you

◼   ► know is between me and with some of my

◼   ► close friends now everyone is gonna see

◼   ► it and and I hopefully like it but maybe

◼   ► not like it and so those kind of

◼   ► feelings are really complicated but you

◼   ► know anyway I'll be home soon and we'll

◼   ► go from there all right so it is now

◼   ► 8:55 a.m. and I'm here with my wife but

◼   ► because it's I was gonna ask her if she

◼   ► wanted to push the button she's been the

◼   ► very supportive wife who's but born with

◼   ► me as I've gone through this update so

◼   ► it seemed only right that she would push

◼   ► the actual release of this version

◼   ► button I'm pretty actually very honored

◼   ► and excited to do this because I have

◼   ► never shipped it out there you go your

◼   ► majesty

◼   ► you're about to ship it here we go

◼   ► release this version I see the spinning

◼   ► this is very exciting lots of spinning

◼   ► and their wares that say and thereof the

◼   ► the incredibly uncanny anticlimactic

◼   ► part of this it's like and then nothing

◼   ► happens please not right away

◼   ► so then we just wait and see for how

◼   ► long it takes to propagate through the

◼   ► app store it is now 912 am and I'm just

◼   ► sitting here refreshing the app store

◼   ► page in a browser they used to do this

◼   ► in iTunes then the iTunes got rid of the

◼   ► app store so now I'm just sitting here

◼   ► in a browser

◼   ► refresh refresh refresh hoping that it

◼   ► comes out and the hits the AppStore soon

◼   ► so I can sort of get out of waiting mode

◼   ► yeah otherwise it's this is the weird

◼   ► part of the day where you you hit go and

◼   ► then you have no idea how long it'll be

◼   ► until it's actually go time

◼   ► it is 922 am still frantically

◼   ► refreshing

◼   ► 9:38 am getting close to an hour now

◼   ► since I hit go and I'm still waiting

◼   ► alright it is now basically ten o'clock

◼   ► thanks for getting serious I'm still

◼   ► waiting for it to propagate to the App

◼   ► Store but I'm giving my command and my R

◼   ► key at rest by I created a Pingdom alert

◼   ► now for the App Store page just so once

◼   ► a minute it's checking it and will alert

◼   ► me when it's a 2.0 finally appears in

◼   ► the App Store and desperate times call

◼   ► for desperate measures

◼   ► so this morning is not going at all how

◼   ► I expected it would be yeah so it's

◼   ► still enough not showing up in the App

◼   ► Store and I would plan to ready to go

◼   ► and run a few errands and then go to the

◼   ► gym and just at this point I figure

◼   ► things that have settled down so I'm

◼   ► still just gonna I'm gonna go run my

◼   ► errands go to the gym I guess I could

◼   ► say I'm doing some field testing for a

◼   ► workouts plus plus during that and then

◼   ► just wait and see hopefully I'll get an

◼   ► alert at some point that it's up but

◼   ► yeah not exactly how I expected my

◼   ► morning to go

◼   ► oh well sweet is now midday noon and

◼   ► still no sign of it appearing in the App

◼   ► Store I've run all my errands I'm at the

◼   ► gym I'm about to go to a workout if

◼   ► it'll that I mean everything or nothing

◼   ► to you that the work I'm about to go do

◼   ► is a very eternal fight gone bad so I

◼   ► will be thoroughly worked out and I

◼   ► guess testing my app over the next hours

◼   ► and then hopefully eventually it'll

◼   ► appear in the App Store and I can move

◼   ► on so it's now 4 p.m. and I realize this

◼   ► does not make good radio what's

◼   ► ever just here report after a report of

◼   ► the app never propagating but at least

◼   ► on the plus side in a weird way I've

◼   ► gotten a lot of reports for other apps

◼   ► are also having the same trouble so it

◼   ► seems like I just picked a bad day in

◼   ► the App Store is for some reason having

◼   ► a massive pickup today and not updating

◼   ► and not propagating so I don't really

◼   ► know what that means the kind of awkward

◼   ► thing is at some point it'll just appear

◼   ► and so like that and I just be in the

◼   ► middle of the night and I don't really

◼   ► know but yeah it's a bit frustrating

◼   ► alright is now 5 p.m. and I guess I'm

◼   ► gonna take a break from my vigil I mean

◼   ► I've been able to do a few other things

◼   ► work wise today but overall it's been a

◼   ► bit of a bit of a waste of the day so

◼   ► far alright it is 6:30 p.m. and finally

◼   ► progress many many many hours later we

◼   ► finally have some progress the app seems

◼   ► to be profs learning to propagate I now

◼   ► have new screenshots but old version

◼   ► texts in the App Store which makes me

◼   ► think that finally it's coming the

◼   ► moment is finally here it's a little

◼   ► awkward that it's 6:30 at night but

◼   ► we'll just do our best so I thought

◼   ► about it a while it's about 6 54 now

◼   ► about exactly what I was going to do and

◼   ► I think I've decided is I'm gonna do

◼   ► kind of a soft launch tonight just like

◼   ► a tweet just putting it out there that

◼   ► hey the updates out it's include some

◼   ► basic features and then tomorrow morning

◼   ► I'll do kind of a more concerted push

◼   ► and effort but I want to kind of just

◼   ► put it out there in the world but this

◼   ► update is there it's available am i

◼   ► thinking there is just I don't want to

◼   ► have anybody who is essentially thinking

◼   ► of linking to it or written press or

◼   ► something something like it's kind of in

◼   ► this kind of this weird embargoed state

◼   ► I'd rather just kind of say hey it's out

◼   ► there you know but do my big push in the

◼   ► morning I don't know if it's the right

◼   ► right idea and honestly at this point

◼   ► I'm just kind of exhausted but that's

◼   ► what I've decided to do so well you know

◼   ► do that and see what see where to go

◼   ► next

◼   ► so it's now see 754 p.m. the tweets are

◼   ► tweeted things are you know going pretty

◼   ► well I'd say the reception in so far has

◼   ► been generally pretty positive and inked

◼   ► you know encouraging which is which is

◼   ► lovely and it's kind of funny though

◼   ► because I've been doing this kind of app

◼   ► store stuff for so much longer now that

◼   ► I'm at a point where well I'm excited

◼   ► about the launch well it's you know it's

◼   ► a really fun and you know important part

◼   ► of the process the actual importance of

◼   ► it to me is is dramatically reduced

◼   ► compared to what it may have been a few

◼   ► years ago because while I know it's an

◼   ► important part of you know having a

◼   ► building an apps audience you know the

◼   ► real test for the app and the real

◼   ► importance for the app is not how it

◼   ► performs in the next 24 hours you know

◼   ► it's how it performs the next 24 weeks

◼   ► and you're making choices and directing

◼   ► things to hopefully allow it to be

◼   ► sustainable in the long term so now the

◼   ► timber is in a weird way

◼   ► Mike the enthusiasm for today because

◼   ► you know any realize that it's a long

◼   ► journey from here but you know

◼   ► nevertheless today going well isn't it

◼   ► with less very encouraging I gotta say

◼   ► real-time analytics are both the most

◼   ► wonderful and the most awful terrible

◼   ► thing in the world of it you might not

◼   ► know this but if you go into the

◼   ► affiliate console so if you have like a

◼   ► link to something in the App Store you

◼   ► can create an affiliate link where you

◼   ► get a little commission but mostly I use

◼   ► it so I can kind of keep track of where

◼   ► my links are coming from and inside of

◼   ► that panel there's a real-time tracker

◼   ► of clicks on those links which is great

◼   ► except it also just means that I'm just

◼   ► sitting here and have been sitting here

◼   ► for the last five minutes just watching

◼   ► this ticker go by you know every time

◼   ► someone clicks on a link to workouts

◼   ► plus plus in the App Store so yeah Oh

◼   ► wonderful but also terrible certainly if

◼   ► I was trying to get some

◼   ► work done all right it is coming up on

◼   ► 10 o'clock at night things are settling

◼   ► down it's kind of nice I'm up later than

◼   ► I usually am it's about past my bedtime

◼   ► but I wanted to just sort of you know be

◼   ► aware if there's any issues that jumped

◼   ► up I am honestly kind of nervous about

◼   ► in the morning when I had a lot of

◼   ► people who say hey can't wait to use it

◼   ► first thing in the morning for my

◼   ► morning run

◼   ► I'll have tested the app like you know

◼   ► as much as I can I take it very

◼   ► seriously the responsibility of people

◼   ► we know recording their workouts in the

◼   ► app and expecting it to work flawlessly

◼   ► and so how a little nervous now and

◼   ► we'll hopefully I feel a bit better in

◼   ► the morning when I get a few reports

◼   ► back of things working correctly

◼   ► but right now I'm just tired you know

◼   ► I've been up for a long time at this

◼   ► point had kind of a rough day middle of

◼   ► the day anyway and but overall things

◼   ► are going good I'll check in in the

◼   ► morning I do my little publicity push

◼   ► and kind of move on to the next phase of

◼   ► things it is now about 8:30 on Wednesday

◼   ► morning so the next the day after the

◼   ► launch Espo's and yeah things are good

◼   ► things went well overnight I was up a

◼   ► little bit late just respond to people

◼   ► on Twitter and just kind of getting a

◼   ► general sense of things and watching

◼   ► those curses real-time reports and

◼   ► overall I'd say you know things seemed

◼   ► well there's a couple issues around

◼   ► podcast import and transfer but I always

◼   ► knew those were going to be the rough

◼   ► edges

◼   ► honestly I'm most glad that I haven't

◼   ► had any reports of things going on with

◼   ► you know data loss or things like that

◼   ► like that's an area that I will say it's

◼   ► like the one thing I always remember

◼   ► when I was taking classes in college and

◼   ► they would talk about like sort of

◼   ► real-time systems and things where the

◼   ► you know it's like you know if like a

◼   ► flight control software or something

◼   ► where you can't make a mistake because

◼   ► you know then people will get hurt and

◼   ► while I'm delighted that I don't work on

◼   ► any high software like that and I was

◼   ► kind of decided that I do really just

◼   ► didn't want to go

◼   ► down that road the closest thing to it

◼   ► in a weird way that I do is safeguarding

◼   ► people's workout data that you know I

◼   ► take it very seriously that people take

◼   ► their data very seriously and you know

◼   ► took a tremendous amount of effort to

◼   ► make sure that even if things go funny

◼   ► like the app crashes or battery watches

◼   ► that battery runs out on your watch or

◼   ► whatever like the data is safe and

◼   ► you'll be able to get it back so

◼   ► thankfully so far that seems to have

◼   ► worked and I haven't had any you know

◼   ► widespread reports and you know overall

◼   ► the reception's been pretty good I was

◼   ► noticed that I was mentioned on nine to

◼   ► five Mac and Mac rumors which I was not

◼   ► expecting at all which was super cool

◼   ► and like kind of it's always exciting

◼   ► when you just see Rab mentioned and you

◼   ► know something a publication that you

◼   ► read normally but you know how did I

◼   ► know expectation or guess that that was

◼   ► gonna happen they just picked it up from

◼   ► somewhere else I suppose I hadn't

◼   ► reached out to them so like that was

◼   ► super cool yeah now I'm about to publish

◼   ► on my like a blog post and I'll do kind

◼   ► of a little a secondary push this

◼   ► morning and then just kind of settle

◼   ► into it and you know see where the app

◼   ► goes alright I'm going to wrap up this

◼   ► diary at this point it's you know the

◼   ► day after P launch too late as it was

◼   ► and you know things are settling down

◼   ► the place this is the I have a few kind

◼   ► of closing thoughts and things that are

◼   ► just sort of the realities of launch and

◼   ► you know this the Steyr didn't go

◼   ► exactly how I planned but I think in

◼   ► many ways that's that's something that's

◼   ► interesting to discuss before I do that

◼   ► though I do need to mention that this

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◼   ► thanks for our thanks to Leonard for

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◼   ► closing thoughts I was trying to think

◼   ► of how I could wrap this up and really I

◼   ► think you know in many ways then he'd be

◼   ► unfortunate but still meaningful lesson

◼   ► of this experience is making sure that

◼   ► you have you know manager expectations

◼   ► for something like this that you know

◼   ► the launch went well it was picked up in

◼   ► places I was not expecting to be picked

◼   ► up as best I can tell from initial sales

◼   ► and response it went you know and as

◼   ► well as I could have hoped for

◼   ► you know things things are good but I

◼   ► think it's often easy to end up with

◼   ► kind of like a movie in your mind right

◼   ► like you end up with this expectation

◼   ► that is outsized to reality and in that

◼   ► I think that's the reality of what

◼   ► happened to me in this case and you know

◼   ► things like it being delayed and you

◼   ► know I have planning around I launched a

◼   ► particular time and that not happening

◼   ► but you know that that's life that's

◼   ► what's going to happen but I think the

◼   ► thing that is probably most important to

◼   ► remember is that you know it's like the

◼   ► this is just day one this is the first

◼   ► couple days it doesn't actually matter

◼   ► probably in practice or in reality you

◼   ► know what Pratt what matters in practice

◼   ► is what happens over the next few weeks

◼   ► few months like that's the life of the

◼   ► app not not today

◼   ► and what's really probably important for

◼   ► today and this is something then not

◼   ► encourage every anyone launching

◼   ► anything to do is to just celebrate the

◼   ► accomplishment of getting to this point

◼   ► my wife is incredibly good at this and

◼   ► you know like we're having a fancy steak

◼   ► dinner tonight at home just to celebrate

◼   ► this and she makes a big deal out of you

◼   ► know getting to this point because you

◼   ► know especially when you're an

◼   ► independent developer you have you you

◼   ► know your family is your team in that

◼   ► and you know if I was working at a

◼   ► bigger company maybe we would you know

◼   ► I'll go out too I'll go out to a nice

◼   ► lunch or go out to a happy hour or

◼   ► something like you might have a

◼   ► celebrate you know have a cake in the

◼   ► break room whatever it is like you may

◼   ► have something that you would do but you

◼   ► know being a one-man shop like it was

◼   ► yeah if you remember back to the

◼   ► beginning of this this episode I had had

◼   ► my wife push the release button which

◼   ► was kind of exciting and then also like

◼   ► you know we're celebrating it tonight

◼   ► and it might making a big deal out of it

◼   ► by being intentional about that I think

◼   ► it's an important part of you know it's

◼   ► like you can only do so much and I think

◼   ► we were saying we always you know it's a

◼   ► its base but it's parenting advice but

◼   ► we always talk about in the in my my my

◼   ► family about you know we praise

◼   ► performance not outcome we focus on you

◼   ► know the input the effort the how much

◼   ► effort you put into something your

◼   ► intention about it and we feel good I

◼   ► and focus on that rather than the

◼   ► outcome you know I it makes no sense to

◼   ► have your goal be tune if your goal is

◼   ► to have a number one app say for

◼   ► whatever definition of a number one that

◼   ► is the unfortunate thing about having

◼   ► that as a goal is you have no control

◼   ► over that directly you can't do anything

◼   ► to make that happen

◼   ► it may happen or may not happen but most

◼   ► of the reasons why it would happen are

◼   ► outside of your control you know you say

◼   ► I want to have and want to hit number

◼   ► one on launch day like if that's your

◼   ► goal then the reality is what if someone

◼   ► else lunches on that day and they have a

◼   ► better app than you you're not going to

◼   ► meet your goal

◼   ► but you did everything you could right

◼   ► focus on the on the input and like I'm

◼   ► very proud of that work I put into this

◼   ► the effort it took the you know the

◼   ► patience it took my goodness there was

◼   ► so much testing with this app update but

◼   ► the focusing by focusing on those things

◼   ► and this it's a hard thing like it's so

◼   ► easy to just focus on the tangibles and

◼   ► the measurables because I think that's

◼   ► easy

◼   ► it's easier to do and if there's a

◼   ► natural inclination to to focus just

◼   ► something that's a bit more measurable

◼   ► but you know focus on the outcome or

◼   ► focus on the performance

◼   ► of the work that I did we're gonna

◼   ► celebrate we're gonna hopefully you know

◼   ► and then move on from here and I think

◼   ► that that's what I mean that's what I'm

◼   ► doing this I'd encourage anyone to do

◼   ► make sure you manage your expectations

◼   ► and you know hopefully that will be

◼   ► enough to have a good launch and to

◼   ► finally having a good launch as you know

◼   ► if they think things not falling apart

◼   ► when it gets out into the world like

◼   ► that's something that you have control

◼   ► over and some that you can do so anyway

◼   ► hopefully this diary was interesting I

◼   ► know these episodes are a bit different

◼   ► than what normal yeah Marco and I will

◼   ► be back for a normally scheduled program

◼   ► next week so if this is not your thing

◼   ► don't worry and I will talk to you next

◼   ► week thank you so much for listening and

◼   ► thank you to Leonard for supporting the

◼   ► show