Under the Radar

00:00:00 ◼   ► hi so it is about 8:30 in the morning on

00:00:04 ◼   ► December 21st this is going to be

00:00:08 ◼   ► something a little bit different than we

00:00:10 ◼   ► usually do

00:00:11 ◼   ► today I am launching a new app it's an

00:00:15 ◼   ► app called workouts plus plus though

00:00:17 ◼   ► that this point the world doesn't know

00:00:19 ◼   ► that just a few friends and beta testers

00:00:22 ◼   ► know that and I thought it would be

00:00:24 ◼   ► interesting to have a little running

00:00:27 ◼   ► diary throughout the day of what it

00:00:29 ◼   ► feels like and what I'm doing on the

00:00:31 ◼   ► launch day at this point I'm in the

00:00:35 ◼   ► terror phase I think is and terror and

00:00:38 ◼   ► self-doubt face off this we're in about

00:00:41 ◼   ► half an hour or so I'm expecting to do

00:00:43 ◼   ► the actual launching part the app this

00:00:45 ◼   ► kind of approved and ready to go

00:00:46 ◼   ► pending developer release and 19s

00:00:48 ◼   ► connect and so in about a half an hour

00:00:50 ◼   ► I've said about nine by nine a.m.

00:00:52 ◼   ► Eastern it's the time that I'd planned

00:00:54 ◼   ► to do my initial initial launch it is a

00:01:00 ◼   ► little bit terrifying obviously to put

00:01:01 ◼   ► that out in the world to not really know

00:01:04 ◼   ► how it's gonna be received to not really

00:01:07 ◼   ► know if people are gonna like it and

00:01:10 ◼   ► while my national feedback and responses

00:01:13 ◼   ► in for a positive if you just never know

00:01:15 ◼   ► and I've been you know I've done this

00:01:16 ◼   ► enough times to know that this feeling

00:01:18 ◼   ► is normal and natural to be kind of

00:01:19 ◼   ► terrified and doubting yourself and like

00:01:21 ◼   ► this is a good idea is everyone gonna

00:01:22 ◼   ► hate it this is just normal and this is

00:01:24 ◼   ► part of it okay that's where I am I've

00:01:28 ◼   ► got everything I need for the launch

00:01:30 ◼   ► ready at this point in terms of I have a

00:01:32 ◼   ► blog post written I have a couple of

00:01:35 ◼   ► this year that actually did it were this

00:01:36 ◼   ► for this launch and it actually did a

00:01:37 ◼   ► couple of YouTube videos kind of walk

00:01:39 ◼   ► through the app and those are already

00:01:40 ◼   ► and so this is in just like the wait the

00:01:42 ◼   ► waiting phase where I'm just kind of

00:01:44 ◼   ► waiting for 9 o'clock to roll around and

00:01:47 ◼   ► getting more and more anxious as we go

00:01:49 ◼   ► anyway like I said this is gonna be an

00:01:51 ◼   ► interesting I'm not sure if this will

00:01:52 ◼   ► work where this will go but I just

00:01:53 ◼   ► thought it'd be interesting to record a

00:01:55 ◼   ► couple of little snippets and you'll be

00:01:56 ◼   ► just throughout the day checking in

00:01:57 ◼   ► saying how things are going and how I'm

00:01:59 ◼   ► feeling and that's useful all right so

00:02:03 ◼   ► now it is about 8:45 and I'm going

00:02:07 ◼   ► through the process of setting up what I

00:02:08 ◼   ► kind of call like Mission Control for

00:02:11 ◼   ► launch so I've got

00:02:12 ◼   ► I'm Twitter over here I've got my

00:02:14 ◼   ► helpdesk system over here there's an

00:02:16 ◼   ► arranging windows all over my screen

00:02:19 ◼   ► usually if I had a server component I'd

00:02:22 ◼   ► have all the server log but there's no

00:02:23 ◼   ► server component for workouts plus plus

00:02:24 ◼   ► so there's nothing there I've got a

00:02:26 ◼   ► terminal window where I will be

00:02:28 ◼   ► launching my blog post from I've got the

00:02:29 ◼   ► app store open I've got the affiliate

00:02:34 ◼   ► program console up like a little thing

00:02:36 ◼   ► you can put affiliate links in your

00:02:37 ◼   ► iTunes Links I have that up because it

00:02:40 ◼   ► has a real time data feature it isn't

00:02:43 ◼   ► sure you died purchases in real time but

00:02:44 ◼   ► it shows you links actually getting into

00:02:46 ◼   ► the App Store in real time so I have

00:02:48 ◼   ► that that up which is just kind of like

00:02:50 ◼   ► it's really bad for my sanity but good

00:02:52 ◼   ► for my curiosity I'm so I have that up

00:02:54 ◼   ► and running and I just kind of have all

00:02:56 ◼   ► these windows set up just so that I can

00:02:58 ◼   ► kind of sit there and also I just

00:03:00 ◼   ► recently just wrote down a checklist

00:03:03 ◼   ► because there's inevitably as I get more

00:03:05 ◼   ► and more kind of anxious and excited

00:03:06 ◼   ► about this I'm gonna forget steps that I

00:03:09 ◼   ► want to do think of things that I want

00:03:10 ◼   ► to places I want to put things or steps

00:03:12 ◼   ► things that I need to make sure are like

00:03:13 ◼   ► turned on now that the app is turned on

00:03:15 ◼   ► and so I have a little to-do list now

00:03:17 ◼   ► just written down on a piece of paper in

00:03:19 ◼   ► front of me and as I think of things I

00:03:21 ◼   ► write it down so I'd have to remember it

00:03:23 ◼   ► in a moment all right it's 851 and I

00:03:27 ◼   ► realized something that I'm should

00:03:29 ◼   ► probably mention too that's a bit silly

00:03:31 ◼   ► but something that I do nevertheless I'm

00:03:33 ◼   ► wearing my like I don't know if I'd call

00:03:35 ◼   ► my shipping uniform but I have a

00:03:37 ◼   ► particular like pair of set of clothes

00:03:39 ◼   ► that I'd let I like to wear on days that

00:03:41 ◼   ► I've shipped things look as I'm

00:03:42 ◼   ► particularly superstitious like that's

00:03:44 ◼   ► not really for that reason it's just

00:03:45 ◼   ► like I have such positive associations

00:03:47 ◼   ► with this outfit that I feel happier if

00:03:50 ◼   ► I wear it and so it makes you know on a

00:03:52 ◼   ► day when it's a bit more stressful it's

00:03:54 ◼   ► it's nice and so it's my I have what I

00:03:56 ◼   ► call my captain america daring fireball

00:03:57 ◼   ► shirt which is the grey one with just

00:03:59 ◼   ► the star in the middle no with no words

00:04:02 ◼   ► and on top of that I have my 2010 WWDC

00:04:06 ◼   ► makes you called like the light cloth

00:04:09 ◼   ► jacket I'm making with that and that

00:04:11 ◼   ► sort of uniform is I have a lot of

00:04:13 ◼   ► positive associations with it I've liked

00:04:15 ◼   ► worn it on you know various occasions

00:04:17 ◼   ► that I've worked out well for me and

00:04:19 ◼   ► then I have kind of nice feelings with

00:04:20 ◼   ► so it's like this is kind of funny when

00:04:21 ◼   ► I'm getting dressed this morning that I

00:04:23 ◼   ► feel like I don't like some kind of

00:04:24 ◼   ► major league pitcher so

00:04:25 ◼   ► one who like has a particular thing that

00:04:27 ◼   ► they need to do it's like that you know

00:04:28 ◼   ► I'd be fine if I didn't launch in my a

00:04:30 ◼   ► my shipping outfit but it is something

00:04:32 ◼   ► that I wear nevertheless all right about

00:04:34 ◼   ► eight minutes to go all right it's 853

00:04:37 ◼   ► now I probably shouldn't care as much

00:04:40 ◼   ► about this as I do home but I've just

00:04:42 ◼   ► been spending the last few minutes just

00:04:44 ◼   ► writing and rewriting the tweet that I'm

00:04:46 ◼   ► gonna send to like kind of announce it

00:04:50 ◼   ► it's amazingly how difficult writing

00:04:53 ◼   ► like 120 characters description is or

00:04:56 ◼   ► you wanted to be short and punchy and

00:04:58 ◼   ► attention-grabbing but concise like

00:05:00 ◼   ► right now I have just I'm delighted to

00:05:02 ◼   ► introduce workouts plus plus a fully

00:05:03 ◼   ► customizable workout app for the Apple

00:05:05 ◼   ► watch I think is what I want to mention

00:05:08 ◼   ► a link to this to the app in the store

00:05:09 ◼   ► I said go make it too wordy or

00:05:11 ◼   ► complicated then it's harder for people

00:05:13 ◼   ► to scan and really all I want people to

00:05:14 ◼   ► do is click on that link so I want to

00:05:16 ◼   ► keep it like short and punchy and then

00:05:18 ◼   ► have them like here go and look at this

00:05:19 ◼   ► if they want it but you know never as

00:05:22 ◼   ► much so much thought and put into just

00:05:24 ◼   ► hundred twenty characters is 8:59

00:05:31 ◼   ► watching a clock tick the seconds

00:05:34 ◼   ► towards nine o'clock if anything about

00:05:37 ◼   ► launching an app is that it's actually

00:05:38 ◼   ► kind of anticlimactic because like you

00:05:40 ◼   ► hit the button to release it out into

00:05:42 ◼   ► the world and then it doesn't actually

00:05:44 ◼   ► go out into the world right away there's

00:05:46 ◼   ► always this lag and caching delay that

00:05:50 ◼   ► happens in the App Store and so you kind

00:05:52 ◼   ► of hit go and then you just kind of sit

00:05:54 ◼   ► around for hopefully a few minutes you

00:05:57 ◼   ► know sometimes it can be a purse which

00:05:59 ◼   ► is a nightmare but hopefully it'll just

00:06:02 ◼   ► be a few hours

00:06:03 ◼   ► like a few minutes like 15 20 minutes or

00:06:06 ◼   ► something like that but see here we go

00:06:08 ◼   ► it is now 859 so 10 9 8 7 gosh 6 5 4 3 2

00:06:18 ◼   ► 1 and it's 9 o'clock so the app is now

00:06:25 ◼   ► on its way to being released and out in

00:06:29 ◼   ► the world

00:06:30 ◼   ► oh wow all right

00:06:35 ◼   ► we'll check back in whenever they have

00:06:38 ◼   ► actually seems to have propagated in the

00:06:41 ◼   ► App Store so I'm just gonna be sitting

00:06:42 ◼   ► there constantly refreshing the App

00:06:44 ◼   ► Store trying the link that I got from

00:06:46 ◼   ► iTunes Connect and just keep trying it

00:06:48 ◼   ► until it works I guess now I know 9 a.m.

00:06:52 ◼   ► and I'm just sitting here reading the

00:06:54 ◼   ► word item not available the item you've

00:06:57 ◼   ► requested is not currently available in

00:06:59 ◼   ► the US App Store over and over and over

00:07:02 ◼   ► again I just keep hitting refresh

00:07:04 ◼   ► waiting for it to propagate which I knew

00:07:07 ◼   ► would happen but is frustrating and

00:07:11 ◼   ► annoying nevertheless it's one of these

00:07:14 ◼   ► tricky things or I think like should I

00:07:16 ◼   ► have you know like hit the button to

00:07:18 ◼   ► release like a while ago but then you

00:07:21 ◼   ► have other issues cuz then it's like out

00:07:24 ◼   ► in the world but you're not really like

00:07:25 ◼   ► responsive and on top of it so I think

00:07:28 ◼   ► this is probably the best way to do it

00:07:29 ◼   ► and hopefully it just doesn't take too

00:07:30 ◼   ► long but I will say reading the you know

00:07:33 ◼   ► your item is not available over and over

00:07:35 ◼   ► and over again is a little bit

00:07:37 ◼   ► frustrating ooh

00:07:40 ◼   ► the not available has been replaced with

00:07:44 ◼   ► a loading label with a spinner that

00:07:47 ◼   ► doesn't end so that seems like progress

00:07:51 ◼   ► ok 9:13 a.m. it is now loading correctly

00:07:56 ◼   ► on the iPhone but not in iTunes so we

00:08:00 ◼   ► are getting closer probably any minute

00:08:02 ◼   ► now alright

00:08:05 ◼   ► 9:17 a.m. and the moment has come I'm

00:08:09 ◼   ► about to publish my blog posts um send

00:08:12 ◼   ► out my tweets and sit back and see what

00:08:15 ◼   ► happens

00:08:16 ◼   ► it's it's a real thing now I guess it's

00:08:19 ◼   ► like crossing the Rubicon can come back

00:08:21 ◼   ► which is good and bad like good in the

00:08:24 ◼   ► sense that it will finally be out there

00:08:25 ◼   ► like when you work on something for so

00:08:27 ◼   ► long it's you get so in your head about

00:08:29 ◼   ► it

00:08:30 ◼   ► and go back go back and forth about if

00:08:32 ◼   ► it's good if it's bad what people will

00:08:33 ◼   ► think you know and now you're actually

00:08:35 ◼   ► getting to the point that it's like it

00:08:36 ◼   ► is what it is it'll either be good or it

00:08:38 ◼   ► won't be and we'll find out in a moment

00:08:40 ◼   ► so here I am I'm sending out the tweets

00:08:45 ◼   ► publishing the blog posts

00:08:48 ◼   ► and we're away Wow

00:08:53 ◼   ► all right let's see what happens okay

00:08:57 ◼   ► 9:24 a.m. he show her reactions are a

00:09:02 ◼   ► bit I don't even know what it is it's

00:09:06 ◼   ► like it's always so weird when you get

00:09:07 ◼   ► like you start getting questions back

00:09:08 ◼   ► which is great like I gave to young

00:09:10 ◼   ► people interested in Yap trying it out

00:09:13 ◼   ► it's like overall I'd say generally

00:09:16 ◼   ► positive the first 10 minutes the

00:09:18 ◼   ► obviously 10 minutes doesn't really make

00:09:19 ◼   ► an app but it's definitely just kind of

00:09:23 ◼   ► a wait and see I guess you know in

00:09:27 ◼   ► general I think it's an app like this so

00:09:28 ◼   ► workouts list is all about like if this

00:09:30 ◼   ► highly customizable workout app so it's

00:09:32 ◼   ► like if you need it or you'll you know

00:09:34 ◼   ► if you're the kind of person who would

00:09:34 ◼   ► use it you'll know it and if not it's

00:09:36 ◼   ► like no use to you which is definitely

00:09:38 ◼   ► something that I think I'm seeing 9/3 -

00:09:43 ◼   ► um yeah no it's just out in the world

00:09:48 ◼   ► yes

00:09:49 ◼   ► God had my first review published about

00:09:53 ◼   ► it on Mac stories which is always a bit

00:09:56 ◼   ► of a an honor I mean it's the best way

00:09:59 ◼   ► to say it it's like it's it's just crazy

00:10:01 ◼   ► to read someone yeah sort of give a

00:10:04 ◼   ► thoughtful rundown of your app how they

00:10:08 ◼   ► use it how they come on how they like it

00:10:10 ◼   ► and in this case it was a very positive

00:10:12 ◼   ► review which is super cool to hear I

00:10:16 ◼   ► will say I always read those reviews

00:10:18 ◼   ► that with the in the back of my mind

00:10:20 ◼   ► there's just a little bit of

00:10:20 ◼   ► apprehension just because you know you

00:10:22 ◼   ► just it's like you look you never want

00:10:25 ◼   ► to if they miss something or they don't

00:10:27 ◼   ► like it like there's always that kind of

00:10:28 ◼   ► funny thing but I mean in this case it

00:10:31 ◼   ► was it was lovely and uh John for he's

00:10:35 ◼   ► wrote it and it was very kind but it is

00:10:38 ◼   ► always kind of funny to read now I just

00:10:39 ◼   ► kind of sit back and wait we would think

00:10:43 ◼   ► about putting an app out into the world

00:10:44 ◼   ► is that there's honestly not much to be

00:10:46 ◼   ► done in the near term is much you know

00:10:49 ◼   ► something you're flooded with book

00:10:50 ◼   ► reports or problems or issues but so far

00:10:53 ◼   ► so good

00:10:55 ◼   ► now also starts the period where I'll

00:10:59 ◼   ► start refreshing the top chart

00:11:01 ◼   ► um kind of compulsively even though they

00:11:05 ◼   ► they tend to take a long long time it's

00:11:07 ◼   ► actually update so like not showing up

00:11:10 ◼   ► therefore even like a day doesn't really

00:11:13 ◼   ► mean anything in terms of your first day

00:11:14 ◼   ► sales but especially given that the app

00:11:18 ◼   ► is kind of expensive I mean Spencer but

00:11:20 ◼   ► I guess depends on what you mean it's

00:11:22 ◼   ► four dollars now it'll be five dollars

00:11:23 ◼   ► after January 2nd but there's a good

00:11:27 ◼   ► chance it won't rank too high in that

00:11:28 ◼   ► kind of way cuz I thought I it's not

00:11:31 ◼   ► gonna have quite the same volume but I

00:11:33 ◼   ► know nevertheless let's just sit there

00:11:35 ◼   ► refreshing those pages over and over

00:11:36 ◼   ► again hoping to see it show up okay it

00:11:40 ◼   ► is now 10 o'clock so about an hour since

00:11:44 ◼   ► the app hit the App Store things are

00:11:47 ◼   ► good

00:11:49 ◼   ► mad about what I would have expected

00:11:51 ◼   ► maybe hope for from honest I kind of

00:11:54 ◼   ► wish to be a little bit more interested

00:11:56 ◼   ► in the app but I mean who knows also

00:11:58 ◼   ► there's so many confounding variables

00:12:00 ◼   ► it's like the week before Christmas

00:12:01 ◼   ► people are probably on vacation more

00:12:04 ◼   ► which is you know it's fine it's I want

00:12:07 ◼   ► you at this time of year just because

00:12:08 ◼   ► obviously it's a good thing for New

00:12:09 ◼   ► Year's resolutions and that type of

00:12:11 ◼   ► thing I put in 70 a slower time so

00:12:13 ◼   ► there's not quite as much attention

00:12:16 ◼   ► perhaps of everything to say like it's a

00:12:19 ◼   ► bit presumptuous to be like oh I don't

00:12:21 ◼   ► deserve all this attention but

00:12:22 ◼   ► nevertheless you know that's certainly

00:12:23 ◼   ► how I you know you always hope for a lot

00:12:26 ◼   ► but you know the response has been

00:12:28 ◼   ► positive it's been kind of fun going

00:12:30 ◼   ► back and forth with people on Twitter

00:12:31 ◼   ► about you know what their hopes are for

00:12:36 ◼   ► the absent expectations' has you said

00:12:38 ◼   ► somebody who said that they might be

00:12:39 ◼   ► using it soon to when they go and run a

00:12:42 ◼   ► marathon

00:12:43 ◼   ► um which I've Qaid the app quite a lot

00:12:46 ◼   ► and I've you know had some pretty long

00:12:48 ◼   ► running workouts to test it out it is a

00:12:51 ◼   ► little bit terrifying to me of someone

00:12:53 ◼   ► using my app while they go out and and

00:12:55 ◼   ► and run a marathon just in case

00:12:58 ◼   ► something did happen to go wrong but you

00:13:00 ◼   ► know certainly encouraging nevertheless

00:13:01 ◼   ► that they like the concept that mindset

00:13:04 ◼   ► that's what they would do okay so it's

00:13:07 ◼   ► about 10:30 and things are settling down

00:13:10 ◼   ► I was asked just on Twitter if there

00:13:12 ◼   ► were any questions people had

00:13:14 ◼   ► or what launched a app that I thought

00:13:17 ◼   ► might be interesting to address um you

00:13:20 ◼   ► know in this little I guess

00:13:21 ◼   ► audio diary um had someone ask how do I

00:13:25 ◼   ► time things given how unreliable app

00:13:28 ◼   ► store propagation can be and you just

00:13:31 ◼   ► kind of guess in my experience is

00:13:33 ◼   ► usually pretty good and you just kind of

00:13:36 ◼   ► hope for the best

00:13:37 ◼   ► I found them it's better to manually

00:13:39 ◼   ► release an app at a particular time so

00:13:40 ◼   ► in this case I released at nine o'clock

00:13:43 ◼   ► that's generally better than releasing

00:13:45 ◼   ► it earlier and then like like the night

00:13:47 ◼   ► before which has some benefits then you

00:13:49 ◼   ► just have have this out in the world

00:13:52 ◼   ► when you're not really able to be

00:13:55 ◼   ► responsive to customers or problems or

00:13:57 ◼   ► issues or promotion and so in general I

00:14:00 ◼   ► prefer to not put it out too much before

00:14:02 ◼   ► I've definitely done something where

00:14:04 ◼   ► rather than like this morning I did it

00:14:06 ◼   ► at nine o'clock I've definitely done it

00:14:07 ◼   ► at like 7:00 in the morning right in the

00:14:09 ◼   ► morning East Coast time then you have a

00:14:11 ◼   ► bit more control over it but you just

00:14:13 ◼   ► kind of hope for the best honestly and

00:14:15 ◼   ► sometimes it works sometimes it doesn't

00:14:17 ◼   ► I had someone ask about I kind of

00:14:21 ◼   ► initial wave of feedback you get which

00:14:24 ◼   ► is interesting like it's definitely this

00:14:26 ◼   ► buzzing in this curse where you kind of

00:14:27 ◼   ► you a you find out the gaps in your app

00:14:31 ◼   ► you know so obviously the things and

00:14:33 ◼   ► rooby-roo and moreover the gaps in your

00:14:35 ◼   ► communication about your app so like the

00:14:37 ◼   ► biggest feedback that you get if you

00:14:39 ◼   ► someone asks you if your app has a

00:14:40 ◼   ► feature that it does have then in some

00:14:43 ◼   ► ways you've clue like somewhere in your

00:14:45 ◼   ► marketing is you haven't been clear

00:14:46 ◼   ► about how how the app works or features

00:14:49 ◼   ► and so it's good to get that feedback so

00:14:50 ◼   ► you can update your your marketing

00:14:53 ◼   ► otherwise you just great to hear from

00:14:56 ◼   ► people because you get this reaction

00:14:57 ◼   ► about you know it's like you can no

00:14:59 ◼   ► matter how much you think about an app a

00:15:01 ◼   ► head of time

00:15:02 ◼   ► it's definitely always coming at it from

00:15:03 ◼   ► your perspective in your view and you

00:15:06 ◼   ► start to get other people's perspective

00:15:07 ◼   ► with like things they would like I mean

00:15:08 ◼   ► and my favorite feedback always is

00:15:10 ◼   ► I love the app I wish it did neck's

00:15:13 ◼   ► because that is a coming from a place of

00:15:15 ◼   ► like they're you know they're using it

00:15:18 ◼   ► in a way that you know they like it they

00:15:20 ◼   ► like it this much of it and then they

00:15:23 ◼   ► wish did this other thing though the

00:15:24 ◼   ► reality is that kind of feedback

00:15:25 ◼   ► especially for an app like a workout zap

00:15:28 ◼   ► is really the quality version of that is

00:15:30 ◼   ► really going to be coming in the next

00:15:31 ◼   ► week or so after people actually use it

00:15:33 ◼   ► for workouts because I think the workout

00:15:35 ◼   ► app is like those people have hopefully

00:15:36 ◼   ► downloaded it and you know they're not

00:15:38 ◼   ► really gonna know if it works for them

00:15:40 ◼   ► until they've gone out and done it a few

00:15:42 ◼   ► times and see other questions how am i

00:15:47 ◼   ► coordinating with the press if I'm

00:15:50 ◼   ► honest I mean I have a couple people who

00:15:52 ◼   ► I know in the press who I every shout to

00:15:55 ◼   ► this time of year like I was saying a

00:15:57 ◼   ► little bit ago it's a really tricky time

00:15:59 ◼   ► I think because people are so tied up

00:16:01 ◼   ► with a lot of end of your stuff and so

00:16:03 ◼   ► it from a press perspective I has not

00:16:05 ◼   ► been a particularly full um like

00:16:08 ◼   ► full-court press in that way like it's

00:16:10 ◼   ► very much more of just like a I've

00:16:12 ◼   ► reached out a few people I know I'm

00:16:14 ◼   ► making sure that I'm very available like

00:16:16 ◼   ► if somebody emails me or tweets me or we

00:16:17 ◼   ► stood out to me in any way I'd be very

00:16:19 ◼   ► responsive but I'm not really be doing

00:16:22 ◼   ► anything more than that I had someone

00:16:24 ◼   ► ask if it so I wrote this app and Swift

00:16:27 ◼   ► if I expect to continue doing that going

00:16:30 ◼   ► forward I do I expect to write all my

00:16:35 ◼   ► new apps in Swift from here on out

00:16:37 ◼   ► getting into the reasons why itself

00:16:39 ◼   ► would be a whole other would be a whole

00:16:40 ◼   ► episode unto itself but I expect to do

00:16:43 ◼   ► it mostly it's like the short version is

00:16:44 ◼   ► this is clearly where I was going and if

00:16:47 ◼   ► this is where I'm gonna set up my 10 to

00:16:49 ◼   ► make my living and I noosed need to it's

00:16:51 ◼   ► like get on board of that whether it's

00:16:52 ◼   ► my preference or my ideal or not it's

00:16:55 ◼   ► kind of completely irrelevant and

00:16:56 ◼   ► ultimately I just need to get on the bus

00:16:58 ◼   ► because otherwise I'll get left behind

00:17:02 ◼   ► all right is now 11:05 so flowers after

00:17:07 ◼   ► launch and I'm gonna walk away for my

00:17:11 ◼   ► computer it is a kind of funny thing

00:17:13 ◼   ► when you just I don't even know how to

00:17:16 ◼   ► describe the feeling of just this it's

00:17:18 ◼   ► just like things a nervous energy like

00:17:21 ◼   ► bubbling around like just sort of like

00:17:23 ◼   ► you keep checking things even though

00:17:25 ◼   ► there's something really changing like

00:17:26 ◼   ► okay I can see right now there have been

00:17:29 ◼   ► [Music]

00:17:30 ◼   ► 519 clicks on one of the links that I

00:17:35 ◼   ► put out there okay that's great now I

00:17:37 ◼   ► can read I can reload it and see there

00:17:40 ◼   ► five hundred fifty-eight oh there's more

00:17:42 ◼   ► people but like that doesn't mean

00:17:44 ◼   ► anything it's kind of meaningless and so

00:17:46 ◼   ► I'm just sitting here refreshing things

00:17:48 ◼   ► that don't really matter of change and

00:17:50 ◼   ► so this is usually the part of the

00:17:52 ◼   ► morning where I will be like okay I need

00:17:54 ◼   ► to get up and walk around

00:17:55 ◼   ► I guess maybe what I really should do

00:17:57 ◼   ► since I made a workout app maybe I

00:17:59 ◼   ► should go for a walk and start a workout

00:18:01 ◼   ► running while I do it

00:18:04 ◼   ► all right now it's about one o'clock and

00:18:09 ◼   ► things are just settling down probably

00:18:10 ◼   ► I'd say I'm sort of I was how do you get

00:18:14 ◼   ► actually take a break from watching and

00:18:17 ◼   ► monitoring everything one trick I do

00:18:20 ◼   ► usually try to they went and had lunch

00:18:22 ◼   ► with my family upstairs I work from home

00:18:24 ◼   ► and so it's pretty no something I can do

00:18:26 ◼   ► every now and then but especially on the

00:18:27 ◼   ► launch day it's nice to take a step back

00:18:29 ◼   ► from the computer and kind of force

00:18:31 ◼   ► myself to not just watch numbers

00:18:34 ◼   ► changing that was good and now it's just

00:18:38 ◼   ► sort of settling in getting a lot of

00:18:39 ◼   ► feedback in the lieutenant the way you

00:18:41 ◼   ► expect and one thing I will say that

00:18:44 ◼   ► I've definitely learned is to try to be

00:18:45 ◼   ► very careful about what you say how much

00:18:49 ◼   ► take is easy to kind of be like someone

00:18:50 ◼   ► has two features I guess of course that

00:18:52 ◼   ► that that that - of course

00:18:54 ◼   ► and instead you try and just be a bit

00:18:56 ◼   ► more thoughtful like services some of

00:18:57 ◼   ► the things people are asking for are

00:18:58 ◼   ► things that I was expecting to do anyway

00:19:00 ◼   ► and so it's not a problem to say like it

00:19:03 ◼   ► but some you know on the roadmap on

00:19:05 ◼   ► Sameer I'm working on something I'm

00:19:06 ◼   ► doing but it is you know definitely

00:19:10 ◼   ► don't get too carried away it's probably

00:19:11 ◼   ► some good advice oh yeah from here all

00:19:13 ◼   ► the things I'll probably settle down a

00:19:14 ◼   ► bit I'll probably check in once or twice

00:19:17 ◼   ► more in the day but you know now things

00:19:20 ◼   ► are out and it's just sort of in the

00:19:21 ◼   ► world I still keep checking the App

00:19:23 ◼   ► Store and haven't showed up in any of

00:19:24 ◼   ► the charts which is fine I guess it's

00:19:27 ◼   ► always a bit discouraging because it's

00:19:28 ◼   ► like he'd ever really he's like the

00:19:29 ◼   ► reason I want to show up in the charts

00:19:30 ◼   ► it's mostly just like or is anybody

00:19:32 ◼   ► actually buying it because you never

00:19:34 ◼   ► really know until you show up in the

00:19:36 ◼   ► charts but all indications point to you

00:19:39 ◼   ► that that is something that is happening

00:19:40 ◼   ► so I'm not too worried but I will

00:19:43 ◼   ► definitely feel better once I see

00:19:44 ◼   ► universe you know one hundred and

00:19:45 ◼   ► fiftieth like all the way at the bottom

00:19:46 ◼   ► with the charge but it's just kind of

00:19:50 ◼   ► that last confirmation step all right it

00:19:55 ◼   ► is now 2:45 and I finally started

00:19:59 ◼   ► showing up in the charts the app

00:20:03 ◼   ► appeared first at 53 in the top paid

00:20:07 ◼   ► chart for the health and fitness

00:20:08 ◼   ► category which is completely meaningless

00:20:11 ◼   ► and utterly useless because absolute

00:20:14 ◼   ► means nothing to me I have no idea what

00:20:16 ◼   ► I mean sales wise and because as best I

00:20:19 ◼   ► can tell like sales are kind of sliding

00:20:21 ◼   ► have moving average scales the situation

00:20:25 ◼   ► thing it doesn't really mean anything at

00:20:28 ◼   ► all but it means one thing and one thing

00:20:30 ◼   ► that makes me very glad it means that at

00:20:33 ◼   ► least one person has bought the app

00:20:35 ◼   ► because you wouldn't rank at all if that

00:20:36 ◼   ► is not the case well I would say I kind

00:20:38 ◼   ► of knew that someone had bought the app

00:20:39 ◼   ► there is something assuring about that

00:20:43 ◼   ► and nice and so it's kind of cool you

00:20:45 ◼   ► know 53 hopefully it inches its way up

00:20:48 ◼   ► at this point and you know kind of kind

00:20:52 ◼   ► of peeks a little bit higher than that

00:20:53 ◼   ► hopefully but we'll see you know I've

00:20:56 ◼   ► never really know where where to go with

00:20:58 ◼   ► an app like this it's paid upfront which

00:21:00 ◼   ► I did largely because I figure if you

00:21:04 ◼   ► have an Apple watch in order for the app

00:21:05 ◼   ► this have to be useful to you like

00:21:07 ◼   ► you're an arrow or group and then if you

00:21:10 ◼   ► don't want to use the built-in workout

00:21:12 ◼   ► app like you're even narrower still and

00:21:14 ◼   ► so like my addressable market is just so

00:21:16 ◼   ► much narrower that in order for it to

00:21:18 ◼   ► make any sense financially I need to do

00:21:20 ◼   ► you know sort of have a reasonable a

00:21:23 ◼   ► reasonably high price and so I went with

00:21:25 ◼   ► paid upfront which certainly slows

00:21:26 ◼   ► things down a little bit but encouraging

00:21:30 ◼   ► to see certainly that it's you know that

00:21:31 ◼   ► it's up and it's ranking and now you can

00:21:34 ◼   ► just kind of keep an eye on things and

00:21:35 ◼   ► see where they go from here all right

00:21:38 ◼   ► and now I think it is time has come to

00:21:40 ◼   ► wind down this audio diary of today and

00:21:44 ◼   ► kind of close out with a my last few

00:21:47 ◼   ► kind of closing thoughts now the app is

00:21:50 ◼   ► out it's successful there weren't any

00:21:52 ◼   ► crazy bugs or issues or things and so

00:21:55 ◼   ► overall it was a pretty good day before

00:21:57 ◼   ► I kind of wrap up with my closing

00:21:59 ◼   ► thoughts in summary I would like to

00:22:02 ◼   ► thank this week's under the radar

00:22:04 ◼   ► sponsor which is Pingdom who is a was

00:22:08 ◼   ► one of those great sponsors who is a

00:22:11 ◼   ► service I both have used in love for

00:22:14 ◼   ► many years and you can use Pingdom to

00:22:16 ◼   ► monitor your website and servers you'd

00:22:18 ◼   ► go to Pingdom comm slash radar where

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00:22:22 ◼   ► you use the red the co offer code radar

00:22:24 ◼   ► and check out you'll get 50% off your

00:22:27 ◼   ► first invoice which is pretty cool

00:22:29 ◼   ► Pingdom is a great service I use them

00:22:30 ◼   ► have for many years they it's a very

00:22:34 ◼   ► straightforward process you set them up

00:22:35 ◼   ► with a URL that you want to monitor they

00:22:38 ◼   ► let you know when it's up or down which

00:22:40 ◼   ► of course you can do a lot more

00:22:41 ◼   ► complicated things too you can monitor

00:22:43 ◼   ► contact forms e-commerce check-ins

00:22:44 ◼   ► logins all kinds of things I couldn't

00:22:47 ◼   ► attend to try and work out when air pods

00:22:52 ◼   ► were going to be available I just

00:22:53 ◼   ► pointed Pingdom at the store page for

00:22:55 ◼   ► air pods and said you know this page

00:22:59 ◼   ► should contain the word unavailable and

00:23:00 ◼   ► as soon as the word unavailable

00:23:01 ◼   ► disappeared I got a notification from

00:23:04 ◼   ► Pingdom saying that there was time for

00:23:06 ◼   ► me to go and order my ear pods which is

00:23:09 ◼   ► obviously not a the usual commercial

00:23:10 ◼   ► application for something like this but

00:23:12 ◼   ► it works great they're very reliable

00:23:14 ◼   ► service they have I've never had any

00:23:15 ◼   ► problems with them and all you need to

00:23:17 ◼   ► do is put them in a URL and they'll take

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00:23:29 ◼   ► okay so closing thoughts about today

00:23:33 ◼   ► it's a weird thing to say but overall I

00:23:37 ◼   ► would say that I'm like I'm glad the

00:23:39 ◼   ► launch was went well was successful like

00:23:42 ◼   ► it did what it you know it like it went

00:23:44 ◼   ► as well as could be expected from a

00:23:45 ◼   ► technical perspective the response is

00:23:47 ◼   ► all been for the positive you never know

00:23:49 ◼   ► if you're gonna get a lot of negativity

00:23:51 ◼   ► on launch day and I haven't thankfully I

00:23:53 ◼   ► haven't had any of that if I'm totally

00:23:56 ◼   ► in like brutally honest as myself I I do

00:23:58 ◼   ► think I'm slightly disappointed just in

00:24:01 ◼   ► terms of the volume of response it's a

00:24:04 ◼   ► weird thing to say like yeah I'm sure

00:24:06 ◼   ► you know it's like it's it's doing well

00:24:09 ◼   ► but I think in the run-up sure to

00:24:12 ◼   ► launching an app you put so much time

00:24:14 ◼   ► and energy and effort into it that you

00:24:16 ◼   ► always kind of you you can start

00:24:18 ◼   ► getting ahead of yourself and started

00:24:19 ◼   ► sort of having these kind of wild

00:24:21 ◼   ► expectations or dreams about something

00:24:23 ◼   ► and it's gonna be hard for those to be

00:24:25 ◼   ► realized in a practical way especially

00:24:28 ◼   ► you know in the modern app store and

00:24:30 ◼   ► with kind of the constraints on it and

00:24:32 ◼   ► the time of year and all kinds of things

00:24:33 ◼   ► I mean it's always gonna be a lot of

00:24:34 ◼   ► excuses or explanations that I could

00:24:37 ◼   ► come up with for why went as it did um

00:24:39 ◼   ► this is a bit early to it's just the

00:24:41 ◼   ► first few few hours I mean the APIs only

00:24:43 ◼   ► been out in the world for a couple of

00:24:45 ◼   ► hours but you know you kind of want that

00:24:46 ◼   ► first launch to feel good and you know

00:24:49 ◼   ► like I said it's I'm not disappointed in

00:24:51 ◼   ► so far as like it went nowhere

00:24:53 ◼   ► but you always kind of in the back of

00:24:55 ◼   ► your mind maybe have this hope of it

00:24:59 ◼   ► just kind of running away from you and

00:25:00 ◼   ► being bigger than you expect it's like

00:25:03 ◼   ► and I wouldn't say like I'm underwhelmed

00:25:05 ◼   ► by the response but maybe I'm just like

00:25:07 ◼   ► exactly whelmed like this was I'm not

00:25:09 ◼   ► over or under what I was expecting it

00:25:12 ◼   ► was to serve right there which is in a

00:25:14 ◼   ► weird its own weird way disappointing

00:25:16 ◼   ► but I'm not disappointed if that makes

00:25:18 ◼   ► any sense

00:25:18 ◼   ► oh yeah so we'll see where we go from

00:25:21 ◼   ► here now begins the actual process of

00:25:24 ◼   ► collecting all this feedback taking it

00:25:26 ◼   ► in and analysing it working at what

00:25:28 ◼   ► makes sense to make changes in the

00:25:29 ◼   ► applications coming back and working on

00:25:31 ◼   ► all of my other applications that have

00:25:33 ◼   ► been kind of a bit of more of a holding

00:25:35 ◼   ► pattern as I focus so much on workouts

00:25:38 ◼   ► plus plus though for monitor I won't

00:25:40 ◼   ► start that until tomorrow just because

00:25:42 ◼   ► I'm a bit fried after today it's just a

00:25:46 ◼   ► lot of emotional and it's a sort of

00:25:48 ◼   ► anxious energy that gets goes through

00:25:50 ◼   ► you that I doubt it would be any good

00:25:51 ◼   ► and actually developing but yeah that's

00:25:55 ◼   ► not this is what a launch day looks like

00:25:57 ◼   ► hopefully that was useful or interesting

00:25:59 ◼   ► to you um obviously this is a very

00:26:00 ◼   ► different episode than we normally do

00:26:02 ◼   ► under the radar

00:26:02 ◼   ► you know Marco is not even here but we

00:26:07 ◼   ► thought it would be something that we

00:26:08 ◼   ► interesting to do and to talk about and

00:26:10 ◼   ► to try something new

00:26:10 ◼   ► both as a creator I can say that it's

00:26:12 ◼   ► always fun to do something new and

00:26:14 ◼   ► different just because it is allows me

00:26:18 ◼   ► to kind of get outside of what I

00:26:20 ◼   ► normally do and try something hopefully

00:26:22 ◼   ► as an audience you find is useful as

00:26:24 ◼   ► well but otherwise you know probably

00:26:26 ◼   ► back to a normally scheduled programming

00:26:28 ◼   ► next week but

00:26:30 ◼   ► now we have or cosmos Plus out in the

00:26:33 ◼   ► world if you list all the way to this

00:26:35 ◼   ► and you want to check out the Apple

00:26:36 ◼   ► that'll have a link to it in the show

00:26:37 ◼   ► notes it's a workout tracker for the

00:26:40 ◼   ► Apple watch that I'm quite fond of as

00:26:42 ◼   ► you may have guessed and if you do any

00:26:44 ◼   ► kind of working outs and want some

00:26:45 ◼   ► customization it's a great waste place

00:26:47 ◼   ► to do that alright thank you so much for

00:26:49 ◼   ► listening bye