Under the Radar

◼   ► welcome to under the radar a show about

◼   ► independent iOS app development I'm

◼   ► Marco Arment and I'm David Smith under

◼   ► the radar is never longer than 30

◼   ► minutes so let's get started so today

◼   ► what we wanted to talk about I'm not

◼   ► really sure what the right word term for

◼   ► it is the one that comes into my mind

◼   ► when I was thinking about this topic is

◼   ► transferable skills or generally it's

◼   ► this feeling that I've been having

◼   ► recently about and I look at the various

◼   ► parts of making apps that aren't the

◼   ► actual sitting in Xcode Londa like

◼   ► writing code part there's a lot of

◼   ► different skills and techniques and

◼   ► abilities that go into the actual like

◼   ► production of software and a lot of them

◼   ► I was noticing that the place that I

◼   ► learned that skill it was very distinct

◼   ► from actual development so as an example

◼   ► the recently when I launched workouts

◼   ► plus plus I launched with a walkthrough

◼   ► video well which is sort of this long

◼   ► sort of like eight to ten minute you

◼   ► know screen by screen walkthrough of the

◼   ► app then I also have made a little like

◼   ► shorter like 30-second commercial and

◼   ► put these up on YouTube with the hope of

◼   ► trying to just kind of it's this you

◼   ► know if someone's on the fence about the

◼   ► app especially because it's paid upfront

◼   ► that maybe they'd watch the video get a

◼   ► sense of the app and then decide you

◼   ► know make an informed decision and I

◼   ► realized that I was able to make these

◼   ► videos with fairly low effort and time

◼   ► mostly because in the past I've messed

◼   ► around with making videos of other kinds

◼   ► whether they're sort of like for

◼   ► personal projects and that kind of thing

◼   ► or even if there was a period of time

◼   ► when I was doing like code tutorials on

◼   ► YouTube I tried that there was a couple

◼   ► few episodes of my old podcast

◼   ► developing perspective where I did them

◼   ► kind of like vlogs where I'd like sat

◼   ► and looked into the camera and recorded

◼   ► it that way and those project never went

◼   ► anywhere like they're not part of my

◼   ► business they're not big and significant

◼   ► in that way but by sitting down and like

◼   ► doing these things that are on the side

◼   ► or sort of these orthogonal separate

◼   ► projects but I keep finding time and

◼   ► time again is that I am building these

◼   ► skills that down the road I find huh

◼   ► interesting this is actually so

◼   ► thing that I need for my main job you

◼   ► know so for making these videos or

◼   ► making you have previews now like I'm

◼   ► comfortable in a Final Cut Pro but not

◼   ► you know which is useful to me now but I

◼   ► did not just sit down and try and learn

◼   ► it for the actual job I do and I find

◼   ► that this sort of pattern of having a

◼   ► rich set of side projects and little

◼   ► hobbies and things to try from time to

◼   ► time keeps coming back to inform my own

◼   ► work like my primary job again and again

◼   ► and so it seemed like something that was

◼   ► worth discussing as a important skill

◼   ► for kind of developing yourself and I

◼   ► think especially it's applicable as an

◼   ► independent developer where I have to do

◼   ► so much of this myself like I'm the one

◼   ► who is writing the code as well as the

◼   ► person who is making the promotional

◼   ► materials and making the marketing

◼   ► videos and doing all these different

◼   ► things that maybe if I was at a big a

◼   ► big startup there would be a marketing

◼   ► division that may have like a creative

◼   ► audio-visual person who really knows

◼   ► what they're doing and could probably

◼   ► make a better product than I could but

◼   ► like that's someone else's job whereas

◼   ► for me like that's my job yeah and you

◼   ► know it also as as indie developers like

◼   ► we we need a lot of stuff to be done

◼   ► ourselves because we often either don't

◼   ► have the the contacts on hand to call to

◼   ► do things like this for us and or we

◼   ► can't afford to have other people do it

◼   ► because like when you're an indie any

◼   ► expense that you spend on other people's

◼   ► labor is a lot of money usually like

◼   ► relative to what you're bringing in like

◼   ► hiring contract workers hiring services

◼   ► to make you things like videos and and

◼   ► designers this can be a substantial

◼   ► expense for Indies and often it is just

◼   ► completely not within the budget or at

◼   ► least it would be it would be way too

◼   ► big of a portion of the budget to make

◼   ► it probably on a good idea so a lot of

◼   ► times you you as an Indian have to do a

◼   ► lot of this crazy stuff yourself you

◼   ► have to be able to make you know whip up

◼   ► a little like logo for things sometimes

◼   ► you have to like like if the App Store

◼   ► asks you for promotional artwork for

◼   ► your app for possible featuring in the

◼   ► store you have to you have to design

◼   ► something that fits their requirements

◼   ► which change over time and are always

◼   ► slightly different

◼   ► it's like you can't just have a designer

◼   ► make something once and and be done

◼   ► forever like you have to be able to whip

◼   ► stuff together in that in that way for

◼   ► like for something that that you might

◼   ► have to get done by like tomorrow at

◼   ► noon or you kind of need to do this

◼   ► right now to have this opportunity or

◼   ► something like that and you know things

◼   ► like as you see the videos are another

◼   ► excellent example of like you know if if

◼   ► you have an app and Apple announces hey

◼   ► now you can do app previews in the app

◼   ► store if you already know the basics of

◼   ► how to cut together a video that's that

◼   ► looks halfway decent that puts you way

◼   ► ahead of so many other people who will

◼   ► never do that can't do that very well or

◼   ► just would never even try because they

◼   ► would think it's impossible and so to

◼   ► have that kind of transferable skill

◼   ► just from side projects it's incredibly

◼   ► valuable I mean and and as you as you

◼   ► get older I think it serves you well to

◼   ► to add to that repertoire as much as you

◼   ► possibly can when you have the chance so

◼   ► to do crazy side projects it's to try

◼   ► out some new tool or some new medium or

◼   ► something else you know try out new

◼   ► stuff have little side projects even if

◼   ► they don't go anywhere themselves they

◼   ► will build up those skills in you and

◼   ► you will probably need them at some

◼   ► point down the road yeah and I feel like

◼   ► - there's this interesting thing with

◼   ► these types of skills is that in some

◼   ► ways like the older I get the more I

◼   ► understand that like there is certainly

◼   ► something to be said for being like

◼   ► super super expert at something like

◼   ► somebody who can do one thing

◼   ► extraordinarily well sound like there's

◼   ► a value of it to that both you know in

◼   ► it professionally as a society like this

◼   ► is important for some people to go down

◼   ► that road but I know for myself what I

◼   ► found is that it's like it's more jet

◼   ► it's probably more applicable and

◼   ► flexible to try to consciously develop a

◼   ► broad range of skills to apply to you

◼   ► know to apply to different areas of your

◼   ► work and so to be able to do lots of

◼   ► different things

◼   ► I mean it's helpful both obviously in

◼   ► terms of like if you're trying to get a

◼   ► job you know if you're trying to market

◼   ► yourself as something like it's great if

◼   ► you can do this one thing and that's the

◼   ► exactly what someone's looking for but

◼   ► if you're looking for a job and like you

◼   ► can do lots of things pretty well and be

◼   ► a good quick learner of the other stuff

◼   ► like that's probably more attractive to

◼   ► you know to a person but it's also just

◼   ► honestly I find that it's more fun for

◼   ► me to have this kind of a perspective a

◼   ► skillset and an ability to be able to

◼   ► try so many different things and be able

◼   ► to do like a lot of things basically

◼   ► competently not like well like I can't

◼   ► you know the things I can do in

◼   ► Photoshop or in Final Cut are not fancy

◼   ► they're not like I'm not a graphic

◼   ► designer

◼   ► I'm not a videographer or whatever but I

◼   ► can do these things too enough of a

◼   ► level that it's fun and it's interesting

◼   ► and it's clean its competent like

◼   ► there's not just glaring mistakes and

◼   ► huge problems and it's kind of a nice

◼   ► thing to be able to do that and honestly

◼   ► I think if it's part of what it's

◼   ► allowed me to stay interested and

◼   ► excited and the kind of work that I do

◼   ► you know like I've been making iOS apps

◼   ► now for a very long time and in many

◼   ► ways I'm kind of like bored with making

◼   ► iOS apps but the the core mechanics of

◼   ► making iOS apps is not the thing that is

◼   ► as nearly as exciting as all the various

◼   ► other things that go into being you know

◼   ► being self-employed especially and like

◼   ► it's fun to find these new these new

◼   ► things that to try and pull into your

◼   ► work to you know just to try something

◼   ► new and keep it fresh and interesting

◼   ► that if you don't I feel like I just get

◼   ► bored and then I don't know what I do I

◼   ► don't know what else I'd do like this is

◼   ► certainly the skill that I have the most

◼   ► and would make sense for me to continue

◼   ► to pursue but it's definitely something

◼   ► that I'm glad that I can add this

◼   ► diversity and sort of vibrancy into my

◼   ► work by looking for those side projects

◼   ► by looking for the hobbies and then in

◼   ► my own work looking for huh what can I

◼   ► learn take from this experience and put

◼   ► into you know my into my own work it

◼   ► also just it gives your brain different

◼   ► outlets so for different different types

◼   ► of work and satisfaction and challenge

◼   ► and creativity you know all these

◼   ► different types of work that we do serve

◼   ► those needs and provide different levels

◼   ► of fulfillment all differently and so

◼   ► like like for me I

◼   ► I make apps and that satisfies like my

◼   ► programmer brain I also do podcasts and

◼   ► I added them fairly creatively and and

◼   ► and like that and sometimes I even write

◼   ► blog posts and and these are all

◼   ► completely different types of creative

◼   ► or intellectual outlets and they and

◼   ► like if I don't do any one of them for a

◼   ► long time like I'm not as satisfied I'm

◼   ► not as intellectually satisfied and

◼   ► happy as if I'm do if I'm satisfying all

◼   ► these different things you know often

◼   ► and then you know I'll go in - I'll go

◼   ► in phases where I will get more or less

◼   ► into photography and I recently even

◼   ► started doing video attempts and these

◼   ► are you know it's it's all this all

◼   ► serves multiple purposes you know as you

◼   ► mentioned like it is nice to have just

◼   ► the break it in but to me it's also nice

◼   ► to be able to develop different parts of

◼   ► your creative and intellectual mind and

◼   ► and then 2sat it to exercise and satisfy

◼   ► those in different ways yeah and you are

◼   ► so it's it's also probably just it's a

◼   ► weird thing to say but I feel like it's

◼   ► it's a development look it's also a

◼   ► discipline to think of for yourself of

◼   ► looking at our our past experiences and

◼   ► trying to see if there are any things in

◼   ► there that like make us you better at

◼   ► like the job at hand you know so we're

◼   ► like if I look at my job it's like I'm

◼   ► trying to make apps but I can look at my

◼   ► past experience like what do i what

◼   ► experiences do I have that mode make me

◼   ► distinctly good at this and where can I

◼   ► draw that from and like it may come from

◼   ► things that aren't as obvious or aren't

◼   ► as like straightforward like you know in

◼   ► some ways I recently have been doing a

◼   ► lot of health and fitness apps and it's

◼   ► like some of that I'm drawing from

◼   ► obviously my own experience I wouldn't

◼   ► say like I'm a huge person who like me

◼   ► I'm like I'm like a gym rat who works

◼   ► out all the time but I've had a fairly

◼   ► active lifestyle for quite a while and

◼   ► it's like I can draw from those

◼   ► experiences to be doing to an inform and

◼   ► make my products better whereas someone

◼   ► who didn't have that experience who'd

◼   ► never you know gone to a gym in their

◼   ► life couldn't really do the kind of apps

◼   ► that I do and that's just an example of

◼   ► the things that we do in our lives that

◼   ► we couldn't use as a like an unfair

◼   ► advantage because most of like being

◼   ► able to be successful like it's always

◼   ► so often it is predicated on finding

◼   ► this little bit of leverage that is

◼   ► somewhat unique to us that we can apply

◼   ► in a way that it gives us an unfair

◼   ► advantage over our competitors because

◼   ► if we're just all the same then I guess

◼   ► it's just completely random who's gonna

◼   ► win but if you can find a reason that's

◼   ► just like here's this thing that I can

◼   ► do like I'm the person who had you know

◼   ► has an active lifestyle who's been

◼   ► making mobile apps for a while

◼   ► Apple introduces this new API I jump in

◼   ► and dive in I dive into it and start

◼   ► using it like that narrows down the

◼   ► world of people who can do that thing

◼   ► and so looking back at our lives and

◼   ► being like what if what do we do what

◼   ► are we interested in like what hobbies

◼   ► do we have you know what what does that

◼   ► look like is it really I think good is a

◼   ► good bit of like a mental discipline of

◼   ► like that introspection is probably a

◼   ► helpful thing to make sure that we're

◼   ► not like missing some skill or ability

◼   ► that we have that we could be leveraging

◼   ► somehow in our work oh yeah because like

◼   ► the the business implication you know

◼   ► like so there was like the you know the

◼   ► intellectual and creative satisfaction

◼   ► implications of having all these

◼   ► different skills that's one thing but as

◼   ► you mentioned like the business side of

◼   ► this is also incredibly important you

◼   ► know because it goes beyond just like

◼   ► you know what do I know that other

◼   ► people don't know about making a new

◼   ► type of app X into like if you have a

◼   ► bit more broad or varied or specialized

◼   ► perspective into the world you will not

◼   ► only have skills that not every other

◼   ► iOS programmer has but you will also be

◼   ► able to identify opportunities and

◼   ► identify new markets new kinds of apps

◼   ► that can be made or markets that are

◼   ► incredibly underserved or badly served

◼   ► by what's out there now you will see

◼   ► those before the whole rest of the world

◼   ► will ever see them because you'll you

◼   ► already be in that world like you know

◼   ► like every time I go to the dentist I

◼   ► always laugh at like how incredibly bad

◼   ► their software looks on the screen

◼   ► that's and that's in the the cleaning

◼   ► rooms and it's it's like not Windows 95

◼   ► software I'm just like you know not a

◼   ► lot of iOS developer

◼   ► our dental hygienists and so they they

◼   ► don't see this this isn't a totally

◼   ► underserved market and if you happen to

◼   ► be an iOS developer who's also a dental

◼   ► hygienist you could you would see this

◼   ► and you might be able to make better

◼   ► software that would help this market and

◼   ► that's it's an area where almost no

◼   ► one's competing right and so like this

◼   ► is like there's so many different things

◼   ► like almost everybody has some some need

◼   ► or or hobby or skill in their life that

◼   ► is fairly unusual among other developers

◼   ► and you know use that like one of the

◼   ► reasons I was able to to develop all the

◼   ► overcast audio filtering stuff a couple

◼   ► years ago is that I've been playing with

◼   ► audio my entire life like I've always

◼   ► been obsessed with audio I was doing

◼   ► compression analysis and and weird like

◼   ► attempts at horrible hacks and audio

◼   ► processing since long before I was an

◼   ► iOS developer I've just always loved it

◼   ► I've always measured that I've always

◼   ► you know done a lot of research about it

◼   ► and and and known and known a lot about

◼   ► it and you know it's just one of these

◼   ► things like that helped me out

◼   ► tremendously I could also take a decent

◼   ► picture sometimes and so when I made

◼   ► Instapaper and I needed an icon and I

◼   ► had no money to give anybody else to

◼   ► make me an icon I just took a pretty

◼   ► good picture of the pages of a book and

◼   ► I put like a little stupid Photoshop

◼   ► border around it and in retrospect it

◼   ► looked terrible but it was good enough

◼   ► for the time like it was totally fine

◼   ► and and I didn't I didn't have any

◼   ► choice I couldn't afford a designer at

◼   ► that time so I just did what I could

◼   ► with my existing skills put it out there

◼   ► and it worked fine it was good enough

◼   ► and you know same thing like with with

◼   ► screenshots with a lot of icon design

◼   ► that I do inside the app like you know

◼   ► now like I still have my my app icon

◼   ► that was designed by a real designer

◼   ► Louise Mantia but my all the all the

◼   ► icons that are in the app I've designed

◼   ► myself because that's good enough for

◼   ► you know for my purposes like I've I

◼   ► developed a skill to be good enough and

◼   ► it works and then I'm able to make new

◼   ► icons to make adjustments to change

◼   ► things like colors and thickness and and

◼   ► and alignment and everything else to

◼   ► make little tweaks without having to go

◼   ► back and forth to designer and pay a

◼   ► bunch of money because I have the skill

◼   ► now like the basically the smartest

◼   ► thing you can do with these skills is

◼   ► like find ways to rope them into your

◼   ► business wherever possible so that's not

◼   ► to say that every that you shouldn't

◼   ► have anything that's just that's just

◼   ► randomly fun but if you have other

◼   ► skills that could be useful in your

◼   ► isn't it like if you're looking to

◼   ► develop some kind of visual artistry

◼   ► skill and you happen to make iOS apps

◼   ► well you know what you have a really

◼   ► great opportunity right there to tie

◼   ► those things together and to to design

◼   ► the stuff in your app using your

◼   ► newfound visual artistry skills like

◼   ► there are there are lots of

◼   ► opportunities that you will have as a

◼   ► developer to integrate multiple skills

◼   ► in and I think what we're saying this

◼   ► episode is you really should and you

◼   ► should consider learning different types

◼   ► of skills or experimenting with

◼   ► different types of things that could

◼   ► benefit your apps we are sponsored this

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◼   ► 20 thank you so much - so Joe for their

◼   ► support of this show so given the

◼   ► benefits that we're kind of extolling

◼   ► about having side projects and having

◼   ► these things that you do to kind of

◼   ► build a breadth of skills and

◼   ► experiences it doesn't mean that it does

◼   ► come to mind to me though is the the

◼   ► difficulty often in starting a new

◼   ► project and so one I think it made sense

◼   ► to wrap this up by kind of talking about

◼   ► that process of having an idea for a

◼   ► project a side thing and then actually

◼   ► making it happen and like what comes to

◼   ► mind to me is like for a long time I've

◼   ► always been a longtime lover of podcast

◼   ► and I would listen to podcasts all the

◼   ► time and it was just like a big part of

◼   ► my day and I was head in the back of my

◼   ► mind like oh man I should get into that

◼   ► I should you know I should make a

◼   ► podcast I should do something for myself

◼   ► and for a long time I didn't and the

◼   ► advice that I actually ended up getting

◼   ► I think that's pretty sure this was from

◼   ► back to work for Maryland man is he was

◼   ► like if you if you have something in

◼   ► your mind that is that you keep saying

◼   ► to yourself like oh one day I'll do this

◼   ► one day I'll learn how to do that one

◼   ► day I'll kind of go through and build

◼   ► that discipline it's like what you

◼   ► really need to do is just look at this

◼   ► it's like make it very a time-bound

◼   ► goal and do that thing on a regular

◼   ► basis for that time and at the end you

◼   ► can decide is this actually something I

◼   ► like do I enjoy it is this or am I just

◼   ► kind of having this dream that I'm gonna

◼   ► love it and I'll actually try it and

◼   ► I'll hate it and so for me like I

◼   ► started the podcast I did before under

◼   ► the radar developing perspective I

◼   ► started it with a like this terrible

◼   ► Logitech USB headset microphone like I

◼   ► didn't don't body like don't like buy

◼   ► into the lie that you need all this

◼   ► equipment or you need all these fancy

◼   ► things before you can start like you can

◼   ► almost certainly start with just like

◼   ► what you have like your smartphone can

◼   ► do

◼   ► most everything you could ever possibly

◼   ► need for creative project and so just

◼   ► like go with that and he said what I

◼   ► just said is like okay I'm gonna do an

◼   ► episode every day for I think I said

◼   ► about three weeks in so I did which was

◼   ► over 15 episodes 30 minutes her that was

◼   ► 15 minutes or less and so like I'm just

◼   ► gonna do 15 15 minute episodes and if I

◼   ► can do that and then it get to the end

◼   ► of it like hey I can buy myself a good

◼   ► mic and so on like at that point if I

◼   ► decide that I want to do it but I found

◼   ► it was really helpful to look at a

◼   ► project like that and say it's like I

◼   ► just need to commit to it try it and

◼   ► then if I like it great if not you know

◼   ► I can move on it for me it turned that

◼   ► podcasting was great I enjoyed it and

◼   ► you know I did

◼   ► developing perspective for three or four

◼   ► years and we've been doing under the

◼   ► radar for over a year now

◼   ► like podcasting is something that is

◼   ► useful has been useful for my career in

◼   ► terms of building a bit of a brand and a

◼   ► personality online as well as it's like

◼   ► useful in other weird ways like like I

◼   ► said I did a walkthrough video for

◼   ► workouts plus plus and it involved a

◼   ► like a voiceover you know Mikey doing

◼   ► this voice-over work as I show how to

◼   ► use the app I did all the voice of work

◼   ► in one take mostly because I have done

◼   ► podcast for so long that speaking in an

◼   ► uninterrupted kind of hopefully vaguely

◼   ► coherent way is fairly natural now and

◼   ► similarly like doing having started

◼   ► podcasting the prospect of doing public

◼   ► speaking was a lot less scary like I

◼   ► used to think that was just like

◼   ► absolutely terrifying that I'd be

◼   ► standing up on stage and I just would

◼   ► have no words and I would just be

◼   ► standing there you know sort of

◼   ► dumbstruck with nothing to say I'm less

◼   ► worried about that now because I'm I

◼   ► have the I've built the muscle and the

◼   ► skill of sitting down in front of a

◼   ► microphone and just talking for a while

◼   ► and I got all that out of starting

◼   ► actually just deciding that yes I'm

◼   ► gonna try this I'm gonna try it and I'm

◼   ► gonna start it and then I do said did

◼   ► start it and then you know it worked out

◼   ► and if I've gotten to the end of that 15

◼   ► episodes and said you know what

◼   ► podcasting soft for me it's like okay

◼   ► that's great now I know that for sure

◼   ► rather than kind of like kidding myself

◼   ► about one day maybe sometime if I'm

◼   ► lucky if I have time

◼   ► you know when I'm less busy I'll be able

◼   ► to do it like though that day is never

◼   ► going to come and so if you it actually

◼   ► isn't important to you you just need to

◼   ► in one day decide yes I'm gonna do this

◼   ► make it time down in short so you're not

◼   ► actually kidding yourself and saying I'm

◼   ► gonna do this for a year it's like no

◼   ► like maybe you'll do it for a couple of

◼   ► weeks and if you can do it at the end

◼   ► for do it for that amount of time maybe

◼   ► you'll want to do it for longer yeah

◼   ► I'd also say that it helps a lot to you

◼   ► know not only to to develop these skills

◼   ► and and to be creatively satisfied and

◼   ► to divide and to to find new markets for

◼   ► apps and everything it also helps to use

◼   ► what you have when choosing what to

◼   ► build in your apps use the skills that

◼   ► you have used the experience the wisdom

◼   ► the equipment if that if that's

◼   ► important to use what you have and to

◼   ► choose what to work on based on that so

◼   ► for instance I have now a lot of

◼   ► knowledge about mp3s

◼   ► audio podcasting how to process audio

◼   ► how'd it how do you edit and create

◼   ► podcasts how to play podcasts so I am in

◼   ► a unique position here that most iOS

◼   ► developers are not in to do additional

◼   ► projects such as the mp3 encoder I'm

◼   ► working on the chapter tool that I'm

◼   ► working on and also possibly down the

◼   ► road a podcast editor app like those are

◼   ► all projects that I that should be on my

◼   ► roadmap and and might and some of them

◼   ► are you know those are all things that

◼   ► like it would be an interesting idea and

◼   ► probably a good idea for me to leverage

◼   ► what I have he said you're wonderful

◼   ► leverage were familiar leverage the

◼   ► knowledge and experience and code that I

◼   ► have to direct my future efforts right

◼   ► it wouldn't make as much sense for my

◼   ► next app to be like a calendar app

◼   ► because I like I would have no advantage

◼   ► over anybody else in making a calendar

◼   ► app I have none of my experience leads

◼   ► to that I have no existing code no

◼   ► existing domain knowledge they're like I

◼   ► would have to basically be relearning

◼   ► everything just like anybody else

◼   ► whereas if I made an audio editor that's

◼   ► like a really big complex thing that you

◼   ► could charge real money for probably and

◼   ► but most people couldn't just jump into

◼   ► them if anyone else wanted to make that

◼   ► they would have to first spend a while

◼   ► learning what I already know building

◼   ► code I've already written and getting

◼   ► experience I already have so like as I'm

◼   ► choosing what to work on next I have to

◼   ► think about like what is a good idea for

◼   ► me to work on next and and that that

◼   ► goes into other things like I know how

◼   ► to market things that are related to

◼   ► podcasts I like I know I have an

◼   ► audience that cares about such things I

◼   ► can there's there's some kind of

◼   ► opportunities for integrations between

◼   ► what I already have an app on cash

◼   ► related thing whereas if I'm a counter

◼   ► app next I have nothing I have I start

◼   ► from zero and so this it really helps to

◼   ► use what you have to help choose what

◼   ► goes into your portfolio at all I mean

◼   ► you're really good at this everything

◼   ► you do recently has had a substantial

◼   ► watch and fitness component because

◼   ► you're really good at watch stuff and

◼   ► Fitness stuff yeah and seeing that like

◼   ► has in a weird way if I have had to make

◼   ► peace with that like that you kind of

◼   ► have did there in my mind I kind of look

◼   ► at the world with like there's so many

◼   ► different types of development that I

◼   ► could want to get into that there's so

◼   ► many things that I could like ins was

◼   ► like a calendar app like I have ideas

◼   ► for a calendar app like I have an idea

◼   ► for almost every app of course like I

◼   ► have a massive list of things that are

◼   ► like one someday maybe maybe I'd love to

◼   ► build I had taken a little bit of kind

◼   ► of I never know like understanding to

◼   ► just look at myself and be like you know

◼   ► what I should do though I should make

◼   ► the things that I'm uniquely good at and

◼   ► the things that I have some more skills

◼   ► and experience at because while it could

◼   ► be interesting and fun to like make the

◼   ► other kind of crazy app and go in that

◼   ► direction like the reality is I'm

◼   ► probably wasting my time if I go in that

◼   ► way whereas if I do something that I you

◼   ► know I have this these abilities and

◼   ► skills and then I'm not and it's also in

◼   ► a weird way like I think when I think

◼   ► about transferable skills like I think

◼   ► about how in a weird way it's kind of a

◼   ► relief because it takes past failings or

◼   ► things that didn't really work out

◼   ► and lets you look at them in a more

◼   ► positive light that like so I think

◼   ► about like I did a serially this YouTube

◼   ► you know video serious teeth about like

◼   ► teaching it was like teaching people how

◼   ► to make watch apps it's like this idea

◼   ► that I had I put it on YouTube and a lot

◼   ► to go would watch it and it would be you

◼   ► know big exciting and it's this new line

◼   ► of sort of like business for me but a

◼   ► new big thing for me and I went nowhere

◼   ► like hardly anybody watch them it was

◼   ► ostensibly like a failure but if I can

◼   ► if I can look at it instead from a

◼   ► perspective of like take that experience

◼   ► break it down into the skills that I

◼   ► learned as a result from that like the

◼   ► learned skills are never a failure like

◼   ► the outcomes may have been failed like

◼   ► they didn't go anywhere and they were

◼   ► didn't really do anything but the things

◼   ► that I learned in the process of doing

◼   ► it is narrow that he's never wasted if I

◼   ► can find a place to then put that into

◼   ► my work and then now I can look at my

◼   ► work now and say yeah it's like here's

◼   ► the things that I can do I'm gonna make

◼   ► things that work in that that focus into

◼   ► that that used all these abilities that

◼   ► I've been building up over time often

◼   ► out of things that didn't work out in

◼   ► the past and then you know apply that

◼   ► into a new way and that just increases

◼   ► the odds because ultimately I'll be like

◼   ► we can own these are like guaranteed

◼   ► ways to be successful like it's like all

◼   ► we can do is just like turn the dial up

◼   ► slightly so that's like we have a

◼   ► slightly better chance of being

◼   ► successful we have a slightly better

◼   ► chance of making something like

◼   ► impressive and awesome and this also

◼   ► goes towards diversity of income and

◼   ► resilience of your you know financial

◼   ► independence to is like as you develop

◼   ► these other skills that that are

◼   ► separate from you know the raw iOS app

◼   ► development core skill that you're

◼   ► making your business you you then make

◼   ► it easier not only for you to have

◼   ► alternate income streams if you get good

◼   ► enough entities things you could

◼   ► actually make them side businesses but

◼   ► also when the next big thing comes along

◼   ► suppose the next big thing is some kind

◼   ► of combination of iOS apps video

◼   ► production and icon design like if you

◼   ► already have like the pieces necessary

◼   ► you can jump right into the next thing

◼   ► the next kind of thing that comes around

◼   ► faster and better than other people can

◼   ► who are starting from scratch or who

◼   ► have totally unrelated skills it really

◼   ► like all these things that we've been

◼   ► talking about about like

◼   ► how to basically be like us or at least

◼   ► how we how we'd like to be these all fit

◼   ► together the end this is all part of one

◼   ► big puzzle here that if you have diverse

◼   ► skills from different areas that you can

◼   ► bring together to make your iOS apps and

◼   ► possibly also have different audience

◼   ► growth from them or different revenue

◼   ► growth the revenue diversity from them

◼   ► that all fits together into making a

◼   ► successful in your developer all right

◼   ► and with all that said we are at a time

◼   ► this week thank you very much everybody

◼   ► for listening and we'll talk to you next

◼   ► week bye