Under the Radar 62: App Store Reviews
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welcome to under the radar a show but
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independent iOS app development I'm
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Marco Arment and I'm David Smith under
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the radar is never longer than 30
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minutes so let's get started one star
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useless but a terrible review so today
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we're going to talk about the review
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system in the App Store
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mr. star I think we're gonna start off
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by talking about a little bit of way
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it's structured and it's maybe some of
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its origins and some of the implications
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of like the way our customers actually
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see that and then towards the end I
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think we're going to dive into a little
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bit of the way as a developer we should
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approach using you know you asking for
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reviews and dealing with reviews that
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are given to us and so on so the review
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system in the App Store is very much you
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can kind of tell that it is based on the
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review system for something like a movie
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or music or something you know the
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origins of the App Store's I've
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certainly call from iTunes and so you
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can kind of see that the trickiness of
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that is that it was definitely not
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designed for something like software
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that changes all the time that already
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changes often you know a movie or
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something you publish it and it's the
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same forever a software changes on a
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regular basis and so it was definitely a
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early on especially very awkward because
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reviews would just stay around forever
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and you have reviews bad reviews you
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know for you really said busted version
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you get a bunch of one-star reviews you
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submit the fix those one-star reviews
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were still there and so the vendor shape
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will went through and changed it so that
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now your reviews that are visible
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initially to the user are always based
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on your most recent version which is
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sometimes problematic when you first
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release a new version because that means
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that if you don't have I think it's five
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or so reviews for your application you
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don't just doesn't show any of them I
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think it's just essentially to prevent
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for the situation where if your first
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review was a one-star review or your
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first review is a five-star review
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they're not gonna say that that's their
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the rating for your your app just
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because you only have one so you need a
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certain number of them so it's a little
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awkward when you submit a new update and
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someone comes to look at your app and it
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no you know there's no right ranking for
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this app which thank you sir it's an
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implication at least if it's like that's
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not good well it's not necessarily bad
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directly but anyway that's sort of the
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way it goes but I think star ratings
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especially are very powerful indicator
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to our customers about the quality of
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our apps because they're one of the few
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things that are shown to the user when
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they first you know and then they're
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first looking at the list of apps so you
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know that isn't from me maybe it's the
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right way to say it you know so they you
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if you search for one of my apps in the
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App Store it pops up you'll see the icon
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I made the name I gave it the first few
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lines of the description it's
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screenshots and then the stars and the
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stars are the only part of that that are
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all right isn't marketing isn't just me
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making stuff up because obviously
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everyone's gonna say my app is great my
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app is awesome the stars have this vague
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sense of objectivity to them and so I
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think they have probably a fairly
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significant impact on what customers
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think about an app and with how you know
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how likely they are to download it and I
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think I've seen that definitely in terms
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of my own downloads where I know that if
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my star rating starts to go down or I do
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a new update and the star rating
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disappears for a couple of days that it
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can have a noticeable immuno reduction
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in downloads that if it's not like they
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go to zero but it's you know there's 20
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30 percent of my downloads will start
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will go away for a period until I'm able
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to build that up and so I think it's
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something that we have to deal with as
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developers to make sure that we're like
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aware of that the importance of this and
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then also it's like really awkward
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because you get into all the tricky
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things that you can get into where
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people start you know paying people to
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review their apps paying people to give
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it five star reviews which you know it
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eventually if Apple you know catches you
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doing that they'll pull you out of the
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App Store for that kind of thing but
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it's this really strange tension of
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where is the appropriateness there you
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know how how is asking for a review fine
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is asking for a review in a in the app
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okay is it fine out somewhere outside of
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the app etc but it's all a big mess but
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ultimately and probably the best place
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to start is just the importance of that
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trying to keep it up yeah I mean it
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looks like a lot of the AppStore it's
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the kind of thing where like the system
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is not perfect we as developers have to
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basically grin and bear it we have to
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work around its flaws or tolerate its
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flaws or you know somehow just
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accommodate them but also like it's hard
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to imagine a lot of better systems like
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I have tons of ideas and how they could
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improve user reviews on the App Store
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but it's not going to be like a massive
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improvement like it's if they're gonna
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have user reviews at all they're doing
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an okay job of it again not not a
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wonderful job but an okay job of it you
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know and and again like changing it
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would be incremental not revolutionary
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and and I do think it is it serves a
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useful purpose to have user reviews like
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you know I've often thought there's a
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lot of contexts in which there are no
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user reviews you know on your own sales
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page like that's how the web works like
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you know if you go to buy software and
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you go to the company's website they're
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not gonna have a set well they usually
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aren't going to have a section of random
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user submitted unfiltered reviews you
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know they're gonna handpick you know
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they're gonna cherry-pick what good
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things have been said about them and
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that's gonna be all you see and it's
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weird to have like on the page that
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everybody will go to even if somebody
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goes to your site for an iOS app fully
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intends to get it you send them through
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to click through to the App Store page
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for them to actually download it and
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they're seeing that those star reviews
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so you can't escape your customers will
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always see those star reviews so they
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are probably important from that point
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of view however I really don't know how
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important the nitty gritty details are
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for customers so for instance I think
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the average star rating that people see
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is probably fairly important you know
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you said you've seen a dip in downloads
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when that when it's been too early for a
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version to show a rating can you tell
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have you did have you like isolated
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enough variables to really have any idea
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whether it matters whether it's like two
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star 4 star average um not not quite to
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that level I don't like I think there's
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measurable impacts when you have a bad
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version that is a really bad rating
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where the you know the number it's like
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I don't know if there's a difference
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between being four four and a half or
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five you're like if you're on the high
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end like the difference between those I
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haven't been at quite been able to
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narrow it down but I think there's
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definitely an impact like if you have a
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really bet really low rating is really
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bad and probably even in some ways worse
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than having no rating at all because
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like the people it's like the active and
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the active statement of like this app is
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bad rather than like I don't know what
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is this app that's true but but there is
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definitely something funny there too I
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think it's also interesting that in the
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app store they show the number of
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reviews that have been left like in the
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little parentheses after the star rating
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and I feel like that number is also
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probably somewhat indicative as well
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because think if the efficient you know
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it's like five stars four views or
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whatever you know a very small number
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I probably carries a lot less weight
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than if you have you know 1,600 reviews
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and the average rating is five stars
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like that also care has more weight to
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it probably that but yeah it's a really
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awkward thing to try and like actually
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isolate and work out the impact because
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it's such a fluid thing and it's not you
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know as a devout as a developer we don't
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have any direct control over and so it's
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like you can like run an experiment of
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like let me try running the App Store if
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I have a five star review let me see if
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I have a four star review so Joe is just
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kind of more anecdotal and kind of just
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gut feeling about how it how it works
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yeah I mean you know as somebody like I
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buy things and Amazon all the time I
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occasionally will look for new apps on
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either iOS or even the Mac App Store and
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as a buyer like that what I'm looking at
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reviews I hardly ever read any actual
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post posted review text right but I
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almost always will look at the average
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star rating and the and the approximate
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number of ratings and that's the one
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thing like when I'm buying something on
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Amazon you know if I'm buying like
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something where there's a lot of fairly
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commoditized similar competition like a
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cable you know something like that like
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if there's one that has 900 reviews and
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a four and a half star average and
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there's one that has five reviews on
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five star Everidge you know that that
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stands out to me and I will pick the
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more popular one those figure I will
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figure there's probably some reason why
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they have so many more that that's
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probably a good sign it's just a larger
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sample set so to achieve a decent
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average with that big of a sample set is
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a pretty good sign compared to something
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with five reviews right and I have to
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imagine that most people will do the
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same thing with App Store reviews
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because it's it you know whatever we
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think of our apps and and our position
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of the market the way the way I think
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the market has has shown us over and
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over again that it actually works is
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very much like people buying basic
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cable's on ahem azan where it's like
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they're looking at a list of a thousand
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apps about looked the same and they're
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gonna just pick the one that has like
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you know that shows up near the top
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probably the one that's free if there is
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one that's free which is they're almost
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always is and they're gonna pick the one
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that has a decent looking you know name
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and icon and screenshot maybe and
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they're gonna and with decent ratings so
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in the aggregate I do think these are
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very important to to kind of just keep
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your average up and to try to get a good
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number of reviews that being said I
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think the specifics of like if you have
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an app that has mostly good reviews and
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there's one angry person who leaves a 1
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star and trashes you in their review
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even if even with stuff that isn't even
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true I mean look I my attitude both in
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you know personally and in my software
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development style my attitude inspires
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extreme feelings in some people and I
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get a lot of of those extremes and and
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some of that is great if most of it is
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great you know most of my reviews tend
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to be pretty positive but there's always
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with anything I do I could write a blog
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post saying the sky is blue and there
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will be one person raging against it on
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Twitter you know it's like anything I do
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because of my attitude and style there
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it okay it will anger a certain number
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of people right and so everything I do
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always has a small percentage of really
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negative response or reviews on it so
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you know even the best versions of
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overcast the best version of Instapaper
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like even like the most uncontroversial
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updates there's always a one-star review
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or two or three or four you know they're
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some of them get really rude and some of
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them are really personal but whatever it
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basically I've stopped reading them like
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because it's just I found it mostly
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unhelpful to read the reviews I find it
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much more helpful to pay attention to
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what people are saying via email and
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Twitter and even though I don't usually
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even respond to those and sometimes
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that's gets overwhelming I can't even
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read them all honestly but but usually I
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am able to keep up with reading them and
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you know the more engaged somebody is
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with trying to contact you and trying to
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use your app I think the more useful
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their feedback tends to be and so App
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Store reviews are kind of the bottom of
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the barrel like somebody can look at
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your app for three seconds and leave a
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review and they don't even like they
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didn't get to your contact link they
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didn't they didn't find your Twitter
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username like it's like there there's a
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lower barrier to entry there and to some
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degree that means you're gonna get more
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feedback that way which is often a good
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thing but it also means that the level
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of engagement these users and level of
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effort these users is pretty pretty low
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on average and so you're gonna get more
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of the crap that you should mentally
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filter out coming in through that
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channel than through other channels and
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so the way I look at like individual
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reviews the ones that are like onestart
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angry and everything is you know if I
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which again I've been seeing fewer and
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fewer because I stopped reading the
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reviews for the most part but if I if I
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see one making a reasonable point I will
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take mental note you know like okay this
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person really really hates you know my
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decision to remove this feature six
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months ago whatever okay you know that
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that's that's like kind of like an
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upvote in my head of like maybe I should
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reconsider that or or whatever else or
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maybe people want a way to address this
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problem that I removed forever ago but
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for the most part I don't think you have
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to worry that much about any individual
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review both score wise or its content
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because what matters way more to the
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people who are actually browsing for
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your app is the the number of reviews in
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the average star rating and I would be
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very surprised if a lot of people
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actually went through and read a
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meaningful number of review
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now this obviously is a bigger problem
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if you don't have very many reviews and
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so we'll get into this but like you know
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all the the the problem of like the
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occasional one-star angry people is
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magnified the fewer reviews you have
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because the you know the few reviews to
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kind of bury it or average it out or
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whatever else and so I've been lucky
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that overcast has almost always had a
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very large number of reviews and I think
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we'll talk after the after sponsor break
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about kind of how and why and and when
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and when not to ask for reviews because
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I think I think that does have an impact
◼
►
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show yeah because I think what the thing
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that's so tricky with all of these
◼
►
things with reviews is this planning
◼
►
this balance between like it's um it's
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it's a really it's an odd part of the
◼
►
development process because we don't
◼
►
have any direct control over it but it
◼
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has a direct impact on us and there are
◼
►
very few things I think in the
◼
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development process like one of the
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things that I love about being a
◼
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developer is that like I'm telling my
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like it's a little bit control freaky
◼
►
like I enjoy that I can control all the
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behaviors all the aesthetics everything
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and everything in my app I can control
◼
►
because it exists you know as a result
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►
of like sitting on Xcode and making it
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►
but the reviews are completely out of my
◼
►
control like I have no direct way of
◼
►
doing that and instead and I think like
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we're just saying it's it's like any
◼
►
individual reviews probably not all that
◼
►
important but it's more important though
◼
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is that we are able to encourage our
◼
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customers to go there and a high enough
◼
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volume of customers to go there such
◼
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that you have a representative sample
◼
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and obviously I prefer to be
◼
►
representative of customers who love my
◼
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app and want to give it five stars and
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►
talk about it lovely but at the very
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►
least I want that number to be
◼
►
significant so that it isn't just
◼
►
drowned out by the one person who's
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angry or even just given that bad
◼
►
impression of like why does this app
◼
►
only have seven reviews like you kind of
◼
►
least in my mind I start to like I don't
◼
►
know what but exactly what the
◼
►
multiplier is but I'm like if the app
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►
you know it's like there's a certain
◼
►
like the audience and the customer base
◼
►
of this app is probably some multiplier
◼
►
of that and so if it's only like seven
◼
►
maybe the app is kind of is only used by
◼
►
a few handful of people and isn't that
◼
►
good and so there's a strange tension
◼
►
though and there was this that's
◼
►
probably three or four year years now
◼
►
but there was a big hoo-ha a couple
◼
►
years ago where around the like little
◼
►
pop-up dialogue said a lot of apps use
◼
►
where it you know you're using the app
◼
►
using the app then all of a sudden it
◼
►
pops up and says hey we're gonna review
◼
►
my app and there was an app there was a
◼
►
library called he was operator that was
◼
►
used in just over hundreds and hundreds
◼
►
of apps and got you know had this very
◼
►
aggressive version of that and I think
◼
►
it's that's it's something that I try
◼
►
and always avoid in my apps like I've
◼
►
never really felt great about doing this
◼
►
because the reality is like the reviews
◼
►
are primarily beneficial to me and
◼
►
they're beneficial to future potential
◼
►
customers the actual current customer
◼
►
who's using it the review doesn't really
◼
►
benefit them in any way directly other
◼
►
the vague sense that it makes my it
◼
►
helps me which helps them because it
◼
►
helps me to be wanting to make the app
◼
►
better for them but it's mostly just
◼
►
they're doing me a favor and so I need
◼
►
to look at it from that perspective and
◼
►
I think you know automats I've avoided
◼
►
putting in things to kind of ask for
◼
►
them for that because it is asking them
◼
►
a favor and it's like you don't want to
◼
►
you want to be really thoughtful if
◼
►
anytime you ask your audience for
◼
►
something but then I also look in the
◼
►
App Store and next reason this is top of
◼
►
mind for me is I just went through and
◼
►
added a little section in the settings
◼
►
area of pedometer plus plus where it
◼
►
says you know would you like please
◼
►
leave a review leave me a review really
◼
►
helps thank you essentially I can have a
◼
►
little button to go to the App Store to
◼
►
leave a review and I hadn't had one in
◼
►
there for a long time yep usually was
◼
►
reviewed fairly well but I was starting
◼
►
to look at look at it from the
◼
►
perspective of a new customer and I went
◼
►
into the App Store and I started you
◼
►
know searching for the terms that you
◼
►
would search for if you were going to
◼
►
try and find that app and what I was
◼
►
noticing is that I had various massively
◼
►
disproportionately lower number of
◼
►
reviews then my cus customers and based
◼
►
on like where we rank together our
◼
►
downloads are fairly similar which makes
◼
►
me think that a lot of it is coming just
◼
►
from the fact that I'm pretty sure a lot
◼
►
of those competitive competing apps have
◼
►
the like in-your-face pop-up hey go
◼
►
download the app and enough people go do
◼
►
that that their numbers look good but
◼
►
from a fresh customers perspective that
◼
►
means that my app looks like nobody uses
◼
►
it or being a very few or
◼
►
disproportionately fewer that you know
◼
►
our start of the actual average star
◼
►
rating is very similar but I have a
◼
►
tenth of the number of users or reviews
◼
►
left and so it's like now I've added
◼
►
this I don't feel great about it but I
◼
►
think putting it in AB you know it's in
◼
►
the bottom of the settings area it's the
◼
►
kind of thing that you'd probably only
◼
►
find if you are you know you've used the
◼
►
app a little bit and it's also you know
◼
►
it's never in it's never end going to be
◼
►
in the course of the core functionality
◼
►
of the app so in this case like showing
◼
►
you your steps it's not like you open it
◼
►
up to see your steps and you know your
◼
►
steps are hidden away behind something
◼
►
asking you to go and do it but I think
◼
►
the reality is not having one of those
◼
►
kind of disadvantaged disadvantaged we
◼
►
was putting my putting myself at a
◼
►
disadvantage that it probably didn't
◼
►
need to be yeah I mean I I kind of came
◼
►
around to that as well and I came up
◼
►
with a a similar solution for overcast
◼
►
and an overcast 1.0 was released in was
◼
►
2014 it was it was kind of right in the
◼
►
middle of a lot of this debate about
◼
►
about uh the the irate dialog box and
◼
►
and I mean these and these these rape my
◼
►
app boxes are now so ubiquitous like you
◼
►
know big apps like Instagram does it it
◼
►
bothered me all the time my bank chase
◼
►
the Chase Bank app does it I'm like
◼
►
really like I'm trying to posit a check
◼
►
and like this is like business stuff and
◼
►
you're interrupting my business stuff
◼
►
with my business bank for your stupid
◼
►
rape my app dialog for a bank app like
◼
►
that but yes it they're so ubiquitous
◼
►
and I I think you know what you said is
◼
►
is perfect about like you know you're
◼
►
asking the app is interrupting good
◼
►
usage of your app to do themselves an
◼
►
advertising favor and that's that's it
◼
►
kind of rubs me the wrong way as a
◼
►
customer and user of these apps and so
◼
►
in my apps I've always kind of been you
◼
►
know not only refusing to do that kind
◼
►
of interruption but for a while I would
◼
►
like with Instapaper and the magazine I
◼
►
never had a link even in settings or
◼
►
anything to rate cuz I just thought like
◼
►
kind of like the the pure angle kind of
◼
►
like back before I would do colon
◼
►
keywords after a title of an app you
◼
►
know I used to think well this is I want
◼
►
to do things like the pure proper way
◼
►
and this is just how things should work
◼
►
and sometimes how things should work
◼
►
isn't how things do work and and so you
◼
►
have to find some kind of compromise and
◼
►
so you know with all these little you
◼
►
know app store realities or shortcomings
◼
►
you know like like the keyword title
◼
►
thing I found a compromise of with
◼
►
overcast I actually couldn't name it
◼
►
overcast there was there was another app
◼
►
in the store with an exact name was a
◼
►
cloud file really dirty app so it wasn't
◼
►
even like the same kind of thing but I
◼
►
had to call it overcast something so I
◼
►
called her an overcast : podcast player
◼
►
like the the most basic honest short key
◼
►
word thing I could prove I could really
◼
►
come up with and and so with the with
◼
►
the user ratings thing I had a a similar
◼
►
kind of compromise with overcast 1.0
◼
►
it was it was clear this kind of thing
◼
►
was important so I wanted I wanted to
◼
►
address it somehow and so I just put in
◼
►
the settings area and in the settings
◼
►
screen it's still there now it's been
◼
►
unchanged since version 1.0 I have on
◼
►
the server side a when when overcast
◼
►
syncs it the the part of the sync
◼
►
response is the cached ratings count
◼
►
from iTunes because you can get it
◼
►
through the iTunes API this is the
◼
►
iTunes Search API so you can get your
◼
►
own ratings count from your server or
◼
►
directly from your app that way so the
◼
►
app keeps a record of the ratings count
◼
►
for the current version and so in the
◼
►
settings screen again it's been in there
◼
►
since 1.0 I have a simple item right
◼
►
next to the feedback item that says
◼
►
please rate overcast and below it it
◼
►
says 2014 people have rated this version
◼
►
and if that number is less than I think
◼
►
50 it says only X people have rated this
◼
►
version and right below that it says
◼
►
overcast will never interrupt you for
◼
►
ratings and I think enough piece has
◼
►
worked remarkably so my thinking here is
◼
►
it's a simple polite relatively compact
◼
►
thing that encourages people who like
◼
►
the app to go support it in this way
◼
►
but it's not pushy about it and
◼
►
clarifies right there that they will
◼
►
never be interrupted so this is telling
◼
►
them that you know I thought about this
◼
►
very carefully like this is telling them
◼
►
that I respect them it's tell them right
◼
►
there I will never interrupt them for
◼
►
ratings so it's telling them I respect
◼
►
them I won't do this thing that everyone
◼
►
does that you hate and also please
◼
►
please rate it and if the number seems
◼
►
low especially when it's low enough to
◼
►
be prefixed with only that's kind of an
◼
►
additional push like here's how much I
◼
►
can actually use your support right now
◼
►
and I've never had to call attention to
◼
►
it in like in on Twitter or anything
◼
►
else like or I've never called attention
◼
►
to it in the app like it's just there in
◼
►
settings and it has always gotten enough
◼
►
reviews with remarkable speed that and
◼
►
part of that so you know I've been
◼
►
fortunate with overcast the user base is
◼
►
pretty sizeable now but even back like
◼
►
in the early days it was always that way
◼
►
that kind of approach like when you just
◼
►
respect people and and you you let
◼
►
people who like the app
◼
►
supported in this way in a reasonable
◼
►
way and without getting in their face
◼
►
and annoying in them that's great now
◼
►
that being said that's not gonna apply
◼
►
to every app and that's unfortunate you
◼
►
know it's one of the defenses back in
◼
►
the day when when these boxes were being
◼
►
debated was well they work and we need
◼
►
them and so I I think what you have to
◼
►
just keep in mind is that that's not the
◼
►
only approach that can work and while
◼
►
you do probably need some kind of easy
◼
►
way for people to rate your app doing it
◼
►
in a more respectful way like what we
◼
►
are doing and in our apps not you know
◼
►
not to toot our own horn too much but
◼
►
like doing this in a way that doesn't
◼
►
interrupt your user and annoy them is I
◼
►
think a far superior way to do it
◼
►
because it works well enough so like you
◼
►
don't need to be more pushy about it
◼
►
obviously these kind of ways do work
◼
►
well enough and it doesn't compromise
◼
►
the user experience and it doesn't annoy
◼
►
your your legitimate good customers so
◼
►
to me it's a win-win yeah and I think
◼
►
too there's like these kind of things I
◼
►
always do do also take the other I
◼
►
always try and take the other
◼
►
perspective to Oh finally I find the a
◼
►
rating style log very offensive or at
◼
►
least very annoying but I sometimes do
◼
►
wonder if my how many of my customers
◼
►
actually have that same a that same
◼
►
experience in the same perspective and
◼
►
it reminds me in many ways have the same
◼
►
way that like I don't like using a apps
◼
►
that have banner ads in them but I make
◼
►
apps that have Henner head's in them
◼
►
that I people use on a regular basis and
◼
►
doesn't seem to be a problem for people
◼
►
like fievel's thresholds for what they
◼
►
can support if they're annoyed by or
◼
►
what they consider you know undesirable
◼
►
they're certainly different I think then
◼
►
what I have and which is fine but it's
◼
►
also something that I was trying to keep
◼
►
in the back of my mind as I'm working on
◼
►
through these kinds of things is that
◼
►
well I may think that these things are
◼
►
really annoying maybe some people don't
◼
►
don't think they're annoying maybe some
◼
►
people think that they're actually
◼
►
useful they're like oh yeah I'd love to
◼
►
support the SAP I didn't know I could do
◼
►
that or you know this is something that
◼
►
I enjoy doing and they like being
◼
►
prompted to do it in the feeling of
◼
►
empowerment of that or whatever but I
◼
►
think whenever I was trying to wrestle
◼
►
with this a little bit is I think the
◼
►
approach that it probably makes sense
◼
►
is to like to keep keep an open mind in
◼
►
terms of like what I was just saying
◼
►
with myself of like well I may find
◼
►
these annoying my customers may not but
◼
►
not to take that to mean a as like a
◼
►
blank check if I can just like do
◼
►
whatever I want because someone might
◼
►
like it but to view it from perspective
◼
►
of like this is important this is
◼
►
something that I think I've been
◼
►
negligent in for a lot of my apps of
◼
►
making sure that I'm to giving them
◼
►
every opportunity to succeed and having
◼
►
a good rich set of reviews in the App
◼
►
Store is probably an important part of
◼
►
that but the way to approach it is to
◼
►
not just like jump all the way to 11 and
◼
►
be like yeah like just throw dialog
◼
►
boxes up every time they launch the app
◼
►
like no that's probably not right but
◼
►
instead when this is the approach thing
◼
►
I'm kind of planning to take with my
◼
►
apps going forward it's like I'm gonna
◼
►
I'm gonna do this incrementally like I
◼
►
used to have no dialog boxes at all I
◼
►
would just have the like a sentence or
◼
►
two in my release notes was the place
◼
►
that I typically did it where like in my
◼
►
changelog at the bottom I'd be like hey
◼
►
if you have a minute right or maybe
◼
►
not only does nobody read those but
◼
►
people who do see them there never gets
◼
►
the bottom yeah so like that was you
◼
►
know by far the least of the least
◼
►
obtrusive version that hasn't been
◼
►
working perfectly so now I'm gonna put
◼
►
it in the settings area right I'm gonna
◼
►
I'm gonna I'm gonna put it there and I'm
◼
►
gonna engage the response then I'll see
◼
►
how that goes and I'm gonna if that's
◼
►
not enough if that's still not quite
◼
►
getting the outcome that I'd like I can
◼
►
you know put it in a different part of
◼
►
the settings area right now it's in the
◼
►
bottom maybe I'll move it up to the top
◼
►
and if that doesn't work maybe I'll
◼
►
periodically show it on the main screen
◼
►
but not in a modal way like this is even
◼
►
the mindset I'm trying to take though of
◼
►
like keeping my options open being
◼
►
respectful always and not wanting to do
◼
►
things that are complete you know like
◼
►
super user hostile but like keeping an
◼
►
open mind and doing this in
◼
►
incrementally and seeing like where is
◼
►
that point because my suspicion is and I
◼
►
think your experience certainly is a
◼
►
good example of this is like you can
◼
►
find a place where you're kind of
◼
►
hitting that balance between getting the
◼
►
outcome that you need because you don't
◼
►
do not that probably much of a
◼
►
difference between having you know one
◼
►
thousand and two thousand user reviews
◼
►
in the App Store for example like
◼
►
my guess is once you hit forward four
◼
►
digits like people are they get you got
◼
►
a sense of like wow that's a lot of
◼
►
reviews and so just gotta get whatever
◼
►
we have a mechanism such that you can
◼
►
hit that number consistently and once
◼
►
you can do that I think you're probably
◼
►
gonna be fine and so I'm just gonna
◼
►
start as basic as I can and I'm just
◼
►
gonna keep dialing it up slowly until I
◼
►
hit that point and see you know see
◼
►
where that actually is I give this
◼
►
approach four stars that seems
◼
►
reasonable I withhold the fifth until
◼
►
you do my favorite pet feature all right
◼
►
we're out of time this week thank you
◼
►
very much everybody for listening and we
◼
►
will talk to you next week bye