Cortex 58: The Opportunity of a Chair


  did you ever get that Apple watch Mike I [TS]

  did I got it the next day actually oh [TS]

  yeah because after we finished recording [TS]

  I called [TS]

  DPD the delivery company uh-huh and I [TS]

  told them that the delivery drivers a [TS]

  liar and I think the lady believed me [TS]

  like she actually could I could tell she [TS]

  believed me cuz it was like here's the [TS]

  thing I already had a different delivery [TS]

  driver deliver me at different DPD [TS]

  packages that morning I was like so you [TS]

  know I was in right like we can't get [TS]

  around this you know I was in and then [TS]

  you know they said we wanted the [TS]

  tracking information had like a photo [TS]

  right which was a photo of nothing yeah [TS]

  yeah I've gotten this which the photo [TS]

  eventually ended up disappearing from [TS]

  the site and I was like Santa that's [TS]

  like come on we all know what happened [TS]

  here and she was like yeah okay and then [TS]

  she ended up putting through some [TS]

  expedited delivery and it came to me the [TS]

  next day I'm glad you got your Apple [TS]

  watch in the end mm-hmm yeah me too I [TS]

  should really like it I'm really happy [TS]

  with it like the LT thing is good [TS]

  I've been going swimming again and I [TS]

  found the pool which is relatively [TS]

  looking a health club relatively close [TS]

  to me and I really like that like during [TS]

  my breaks like when I swim for like 15 [TS]

  minutes or whatever take a take a break [TS]

  for a few minutes I can like check my [TS]

  text messages at the poolside like it's [TS]

  it's like this cool little thing like [TS]

  I'm I'm really excited about the LT [TS]

  watch honestly like it's uh it's [TS]

  becoming a more and more interesting [TS]

  product like I was thinking to myself [TS]

  the other day like what is the future of [TS]

  this and I was imagining like this watch [TS]

  that you could just take off the band [TS]

  and like unfold it so it becomes a [TS]

  bigger device and then you like fold it [TS]

  and put it back on again like this is [TS]

  like a 20 years in the future what does [TS]

  these products look like and this was [TS]

  this thing that I imagined of like well [TS]

  we just have everything strapped to our [TS]

  wrists and then you just take it off the [TS]

  band and then it's that's your little [TS]

  pocket computer and then you put it back [TS]

  again like it was just making me think [TS]

  about it has been making me think about [TS]

  where this stuff is going I think at [TS]

  that point it's easier to just install [TS]

  the display in your eyes than to make a [TS]

  thing that unfolds into something bigger [TS]

  and fold back up so I will say that like [TS]

  Samsung already they like saying that [TS]

  there is a potential they may have a [TS]

  folding phone next year like they are [TS]

  already saying this which i think is [TS]

  very bold from them to say something [TS]

  like that but like one of their [TS]

  executives is like oh yeah the note will [TS]

  fold in half next year it's like Wolfe [TS]

  Samsung don't say stuff like that but [TS]

  the the folding screen technology I [TS]

  think is closer than we think it is [TS]

  honestly I can just see the the [TS]

  executive being pulled off stage as he's [TS]

  saying this thing by the underlings you [TS]

  have to actually make it happen [TS]

  he's good like a court like a shepherd's [TS]

  crook is that what they called like one [TS]

  of the chef's was great just comes to [TS]

  just pulls him off like she's grabs him [TS]

  by the neck and just like slides him off [TS]

  the stage he's on a little wheelie chair [TS]

  and then they know he was never heard [TS]

  from again [TS]

  it's a whole bunch of engineers who are [TS]

  pulling on that thing we have to [TS]

  actually make that you can't just this [TS]

  Tahoe technology works you can't just [TS]

  promise it like there's that story of [TS]

  when face time was announced and Steve [TS]

  Jobs said on stage that they were gonna [TS]

  be submitting it all to the standards [TS]

  bodies like it was never true it was [TS]

  just something he said there are stories [TS]

  of engineers being like what no we're [TS]

  not like this isn't a thing we can do so [TS]

  did you get yours did you get one cuz I [TS]

  know you were like ten million in the [TS]

  queue or something my Apple watch has [TS]

  not yet arrived but the dot sticker that [TS]

  is going to cover up the red dot on my [TS]

  Apple watch has arrived oh that's good [TS]

  news so stick it I was having I'm 50% of [TS]

  the way there I guess this is where I [TS]

  currently am I don't ever see the red [TS]

  dot like this is my thing like I don't [TS]

  see it I don't care about it like I only [TS]

  ever see it if I look at my hand in an [TS]

  odd position right like well I'm looking [TS]

  at my watch right now and I would never [TS]

  know the dots not about you Mike [TS]

  the dot is about flashiness a certain [TS]

  kind of flashiness that I have zero [TS]

  interest in you don't want to show [TS]

  everybody the products that you want you [TS]

  don't want to like walk down the street [TS]

  big man on campus no no okay if I find I [TS]

  would literally have paid extra money [TS]

  for a more innocuous version of the [TS]

  watch of Dead Eye I'm trying to think [TS]

  what the upper limit is and it is [TS]

  reasonably high that I would pay to have [TS]

  a watch that is the incognito version [TS]

  don't I don't want the red dot on my [TS]

  watch I personally think it is obnoxious [TS]

  and I really think that the whole reason [TS]

  that red dot was chosen everyone saying [TS]

  like oh it clashes with the colors of [TS]

  everything it's a terrible choices like [TS]

  yes but that's why it was chosen it's [TS]

  it's a it's a monkey signalling option [TS]

  well that's what it is right it's it's [TS]

  it is chosen to clash so that it is [TS]

  visually obvious to people that you have [TS]

  the new thing and I have have zero [TS]

  interest in that so that that is that is [TS]

  why dot stickers have been ordered to my [TS]

  house and I will try a bunch and see [TS]

  which one which one sticks the best and [TS]

  works but it is really irritating to me [TS]

  that this is even a thing that I have to [TS]

  consider and I just don't like it feel [TS]

  like just some enamel paint and a steady [TS]

  hand would probably be the better option [TS]

  than those little stickers like I can't [TS]

  imagine any sticker lasting more than a [TS]

  couple of days this is rubbing against [TS]

  your hand all the time like that you [TS]

  know I'm off immediately that that's why [TS]

  I'm that's why I'm really frustrated [TS]

  about it it's it's just annoying I don't [TS]

  like it and it's like ah thanks Apple [TS]

  you forcing me to show off to the world [TS]

  that I have the new thing in a way that [TS]

  I really don't want to that makes me it [TS]

  makes me feel like I'm a marketing shill [TS]

  for you I just don't I just don't like [TS]

  it I really sent it this is it's the [TS]

  same way I've never liked the white [TS]

  earbuds and the white pencil is there [TS]

  something that feels like they're [TS]

  designed to be eye-catching to help [TS]

  Apple not because they're they're the [TS]

  colors or the options that I would [TS]

  actually want okay anyway long story [TS]

  short no new Apple watch in my hand see [TS]

  ya [TS]

  well I've had it for like a couple of [TS]

  weeks or whatever I am I am a big fan of [TS]

  it like it's it's really really great I [TS]

  like it a lot the kids ha I think it's [TS]

  opening up a new world for the device [TS]

  I'm really excited for you to get yours [TS]

  actually because I'm very keen to see [TS]

  what you think of it because I think [TS]

  like me you will see from this device [TS]

  like oh this is what the Apple watch was [TS]

  supposed to be it really does have more [TS]

  of that feel to it yeah this is the [TS]

  obvious direction that it's supposed to [TS]

  go in I think the curious thing that I [TS]

  will just see is [TS]

  like with all of these things figuring [TS]

  out how does it best fit into your life [TS]

  because your use case of I'm checking [TS]

  text messages at the gym is like my [TS]

  nightmare use cakes like I don't [TS]

  actually want it for that [TS]

  so it's just it'll be interesting to see [TS]

  like how does this how does this fit [TS]

  into my life and how many developers [TS]

  decide to take advantage of the fact [TS]

  that the device is now a a cellular [TS]

  device because I think most of the [TS]

  things that I would probably find the [TS]

  most useful to have a cellular [TS]

  connection on on the watch like the [TS]

  various apps that I use might not be [TS]

  updated [TS]

  for cellular connection for a long time [TS]

  if ever yeah spoiler alert not many [TS]

  right now there is a word that I [TS]

  struggle with being an English person [TS]

  talking to Americans and that word is [TS]

  the tex-mex style food with the shells [TS]

  that you fill up do you know what that [TS]

  can you tell me what they're called [TS]

  do you mean tacos mm-hmm I can't there [TS]

  is not a way that I can say that word [TS]

  and it sound accurate or legitimate in [TS]

  any way but do you mean do you say like [TS]

  a fraud okay so there are two different [TS]

  ways to say it right like there's the [TS]

  way that would make me sound like an [TS]

  American and it's the way that makes you [TS]

  sound like a British person and leave of [TS]

  them work just say it the way you would [TS]

  normally say it tacos [TS]

  no that's all wrong exactly right and [TS]

  then what so guys say like an American [TS]

  like tacos like it doesn't see it [TS]

  doesn't work right like there is no way [TS]

  for me to say that word and it sounds [TS]

  legitimate the second one is much better [TS]

  we're gonna tell you right now the [TS]

  second one is better but it's still like [TS]

  I'm putting on this weird fake American [TS]

  accent for one world like it doesn't [TS]

  work and then I can't I can't straighten [TS]

  it out in my brain when I'm saying in a [TS]

  sentence it's like a nightmare another [TS]

  one of these words is the surname of [TS]

  somebody who we have been seeing a lot [TS]

  of pictures of recently Derek Jeter [TS]

  Jeter how do you say that name is that [TS]

  right I can't help you because I don't [TS]

  know who that person is hmm see I think [TS]

  I think the way you're supposed to say [TS]

  is it's got more like a D sound in it [TS]

  which is like like Jeter or something [TS]

  like that dude oh yeah you see see you [TS]

  could say it right but I can say might [TS]

  say like water yeah there's a D in water [TS]

  exactly right so this is there's person [TS]

  his name is Derek Jeter [TS]

  and I don't all I know is he something [TS]

  to do with baseball I don't really know [TS]

  much more about him is it baseball I [TS]

  don't even know if it's baseball I'm [TS]

  assuming it's baseball but I don't know [TS]

  what do you know anything about this [TS]

  person okay background for the confused [TS]

  listener at this point is on Twitter I [TS]

  know a couple days ago hmm [TS]

  suddenly it felt like hundreds of people [TS]

  were sending you and me photos of this [TS]

  man at a desk with two iPads on the desk [TS]

  and I retweeted one of these because [TS]

  like oh yeah hashtag multipad lifestyle [TS]

  great this is on brand [TS]

  I heard we tweet this it's a nice photo [TS]

  of a man at a desk but the the these [TS]

  tweets just kept rolling in all day and [TS]

  eventually I finally figure out wait a [TS]

  minute this is like a this is like a [TS]

  real person this is someone in I just [TS]

  thought it was I don't know I just [TS]

  thought it was just some random photo of [TS]

  some guy at a desk but the sheer volume [TS]

  of these things made me eventually [TS]

  realize that this guy is some sports guy [TS]

  but I'd I'm afraid Mike I cannot tell [TS]

  you anything about this person because I [TS]

  know literally nothing about this person [TS]

  I would have just thought this was a [TS]

  photo spread of people working at [TS]

  offices in some magazine that everybody [TS]

  was sending us I didn't realize it was [TS]

  it was like a real guy [TS]

  Wikipedia tells me that Derek Sanderson [TS]

  Jeter is an American businessman a [TS]

  professional baseball executive who is [TS]

  the CEO and part owner of the Miami [TS]

  Marlins which is an MLB team and he used [TS]

  to be a baseball er himself at one point [TS]

  in his life and apparently was very [TS]

  successful at that which is why he's so [TS]

  known and I think he played for New York [TS]

  Yankees for a long period of time [TS]

  because there are lots of pictures of [TS]

  them on his Wikipedia page wearing New [TS]

  York Yankees jerseys unless he played [TS]

  for the New York Yankees while Larry [TS]

  David owned them I like I can make no [TS]

  connection to this person so that's who [TS]

  he is and he is using he's jewel [TS]

  wielding iPad pros on this desk yeah [TS]

  which is like twelve point nine inch [TS]

  serious I've had pros and that that he [TS]

  is a real proponent of [TS]

  the multipad lifestyle to 12.9 s that is [TS]

  that's really serious the thing that's [TS]

  funny to me about this is a while ago I [TS]

  was working in the public lobby of my [TS]

  office building and I had brought down [TS]

  into this sort of public workspace my [TS]

  two 12.9 iPad pros and I had them just [TS]

  in front of me working working side by [TS]

  side on on the thing so I was like [TS]

  writing a script on one of them and I [TS]

  had some research notes probably [TS]

  Evernote open up on the other screen [TS]

  with a little thing to type on I was [TS]

  kind of going back and forth between the [TS]

  two of them and I had headphones on but [TS]

  I I just happened not to have any music [TS]

  on them and I saw the people next to me [TS]

  start pointing and I overheard that they [TS]

  started talking about this real weirdo [TS]

  whose hope they are using to I've had no [TS]

  way I'm pretending that I don't hear you [TS]

  I'm just gonna keep working away at this [TS]

  thing but yeah I think if if it's [TS]

  notable if somebody is using two really [TS]

  big iPad pros it just looks it looks [TS]

  weird I think that's also partly why [TS]

  it's so I caching in this photo that [TS]

  this guy has this this huge desk with [TS]

  two big iPads on them I think it still [TS]

  it still looks visually weird to people [TS]

  we haven't yet reached the Picard point [TS]

  where you can just have iPads spread all [TS]

  around you and it's just a visual [TS]

  indicator of oh yes this is a person [TS]

  who's very busy and working on a lot of [TS]

  things but yeah so we got sent this [TS]

  photo quite a lot but I felt I felt a [TS]

  kinship with this photograph yep and the [TS]

  end the anonymous man contained within [TS]

  it who he is and what he does we will [TS]

  never know their thing every now and [TS]

  then something is happens and it's so [TS]

  fun for me because there's a social [TS]

  media manager I can't understand what's [TS]

  going on yes right because you get a [TS]

  bunch of people there like including me [TS]

  and you in the tweet and like hashtag [TS]

  multi pad lifestyle and it's like you [TS]

  can only imagine that there is a person [TS]

  sitting in front of TweetDeck and they [TS]

  have no idea what's happening yes of [TS]

  course [TS]

  yep yeah they're sitting in front of [TS]

  TweetDeck they have all the columns open [TS]

  and there's they're saving the multi pad [TS]

  lifestyle column starts and thinking I [TS]

  don't understand I don't understand what [TS]

  internet lever or button we have [TS]

  I've stumbled upon here but we've we've [TS]

  stepped on the thing with just this [TS]

  press photo yeah of our CEO doing [TS]

  business because like there are [TS]

  obviously a lot of people replying to [TS]

  that tweet and they're all saying [TS]

  whatever they're saying but you'll start [TS]

  to see this trend like 1 in every 10 is [TS]

  referencing these two people and all [TS]

  this weird hashtag which when you read [TS]

  it out doesn't make any sense because [TS]

  it's mult iPad well what is that what [TS]

  does this mean what does any of this [TS]

  mean but it's it's just me and you [TS]

  living our lives I I have to say [TS]

  multipad lifestyle the way that it's [TS]

  settled that for me well I'm still a big [TS]

  proponent I tend not to use them [TS]

  together very often but I interchange [TS]

  between them all then that's kind of how [TS]

  the multi pad lifestyle is manifested [TS]

  for me because you know the mont ipad [TS]

  lifestyle is whatever you make of it [TS]

  there must just be more than one ipad [TS]

  like if you want to live the kitchen you [TS]

  know i've i've had in the kitchen and an [TS]

  ipad that you use on the in the in the [TS]

  front room on the sofa watching TV you [TS]

  lived them all tab had lifestyle we all [TS]

  can but i I agree it's the same same [TS]

  thing for me like that's that's why it's [TS]

  a it's a rare situation where I'm using [TS]

  really two of them at the same time it's [TS]

  just I can't even remember why on that [TS]

  particular day just worked out that it [TS]

  was yeah [TS]

  but I'm doing the same multipad [TS]

  lifestyle thing that you are in as I've [TS]

  mentioned before I really like [TS]

  separating out workspaces and different [TS]

  devices for different kinds of things [TS]

  and so that that's the way that I I [TS]

  still use it is like okay here is couch [TS]

  iPad which is for goofing off and for [TS]

  nonsense and here is work iPad and these [TS]

  and these devices are different physical [TS]

  sizes they have different looks and I [TS]

  find that really helpful to reinforce in [TS]

  your mind like what is this for what are [TS]

  you supposed to be doing right now I [TS]

  have too many iPads in my house right [TS]

  now they're it's like I'm still dealing [TS]

  with like the movement of the old ones [TS]

  like where do they go who like what [TS]

  family member will take this one like [TS]

  what room in the house will this one be [TS]

  stationed in like the the bringing in of [TS]

  two new iPads like earlier this year I [TS]

  haven't yet shook out where everything's [TS]

  so they were like I will just happen [TS]

  upon one which in a place is like a [TS]

  underneath this notebook is my old nine [TS]

  point seven inch iPad pro I didn't know [TS]

  you're under there yeah still trying to [TS]

  fill or all that through [TS]

  yeah the gray household is definitely [TS]

  going through the same thing between [TS]

  myself and my wife and our old iPads [TS]

  because the introduction of the iPad [TS]

  Bros with pencils has now made every non [TS]

  pencil iPad just dead to us [TS]

  I was like okay there's no place to [TS]

  shift these and yeah there's there's a [TS]

  little sad pile of iPads that we need to [TS]

  figure out something to do with at some [TS]

  point of oh these are the pencil açaí [TS]

  pads they exist for us no more did the [TS]

  gray household eradicate I'm pet minis [TS]

  did that is that something that ended up [TS]

  happening yeah that's that's a thing [TS]

  that has ended up happening okay [TS]

  much much to the sadness of an [TS]

  unspecified other member of the [TS]

  household yeah the iPad Mini because it [TS]

  lacks pencil support which is still a [TS]

  thing I think that it should it just [TS]

  became untenable because of RSI issues [TS]

  and the need to keep using a pencil as [TS]

  input for someone who may or may not be [TS]

  my wife who uses the iPad on the couch [TS]

  quite a lot so yes there there's no more [TS]

  mini use in this household and it's it's [TS]

  funny I was actually just talking to my [TS]

  parents and my mom is a big fan of the [TS]

  iPad Mini she's like holding on to this [TS]

  sad iPad Mini that's that's really dying [TS]

  and she's just she's still hoping for [TS]

  this she's sure any day they're going to [TS]

  come out with one with pencil support [TS]

  like I don't think so mom I think you [TS]

  gotta I think he got to let it go but [TS]

  that that might be the last iPad Mini [TS]

  that exists in the greater extended gray [TS]

  family is that one [TS]

  so iPad minis there on the way out we [TS]

  never fully eradicated the iPad Mini [TS]

  from this household it's still sitting [TS]

  like in the living room right like it's [TS]

  still there [TS]

  and I don't know how much it's getting [TS]

  used but like it's still there when [TS]

  we've had many conversations about like [TS]

  why it shouldn't anymore because you [TS]

  know [TS]

  you gotta try and transition like you [TS]

  don't want to get too used to it but [TS]

  like it still exists so I kinda oh wait [TS]

  I just realized I realized there's one [TS]

  more is one more I've had meaning I [TS]

  forgot about and it is the iPad Mini [TS]

  that I never see because it is a [TS]

  dedicated sound machine for white noise [TS]

  in the bedroom so we have a speaker that [TS]

  has a button that you can turn on and [TS]

  off and then it just it just plays white [TS]

  noise to help sleep and I forgot that V [TS]

  the audio wire that is coming out of [TS]

  that speaker is plugged into an iPad [TS]

  Mini which is sat in a drawer untouched [TS]

  for years so this is an app that is [TS]

  running constantly like 24/7 it's just [TS]

  yeah it's just the music player right I [TS]

  have a file that's just a white noise [TS]

  file and it's just play is just playing [TS]

  on repeat one in the music app on that [TS]

  iPad because it's easier just to press [TS]

  the physical button on the top of the [TS]

  speaker because when you're waking up [TS]

  it's easier to like you turn off the [TS]

  white noise and again it's like it's it [TS]

  makes it simple it makes it easier to [TS]

  wake up and then you turn it on when [TS]

  it's bedtime so you just press the [TS]

  button instead of fiddling around with [TS]

  the iPad but I totally forgot that that [TS]

  iPad is even in the drawer somewhere [TS]

  just plugged into the wall doing repeat [TS]

  one forever [TS]

  that's iPad retirement this episode of [TS]

  cortex is brought to you by Casper [TS]

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  casper for their support of this show [TS]

  you mentioned sitting in a lobby doing [TS]

  some work in an office building which [TS]

  made me wonder we haven't checked in for [TS]

  a while on your office situation and [TS]

  then and I had an image of you like a [TS]

  gray that sits in a lobby there's a gray [TS]

  that's trying to avoid something you [TS]

  know like I can't imagine you wanting to [TS]

  be sitting in a lobby so if it's in a [TS]

  lobby of an office building I'm assuming [TS]

  the office building that you're in is [TS]

  your office building and if you're in a [TS]

  lobby some something's pushing you there [TS]

  I guess it has been a long time since [TS]

  we've done an update mm-hmm [TS]

  [Music] [TS]

  all right let's cast our mind back a [TS]

  long time ago mm-hmm this is is this [TS]

  story I don't even know where we left [TS]

  off anymore the last time we spoke about [TS]

  this there were like images of white [TS]

  boards with motivational words on them [TS]

  and like groves and like be the best you [TS]

  you can be that kind of stuff yeah [TS]

  inspiration on a wall on whiteboards [TS]

  with my neighbor okay all right let's [TS]

  let's pool up this story as longtime [TS]

  listeners that the show may be aware I [TS]

  was increasingly annoyed by my office [TS]

  neighbor [TS]

  my office talking on the phone talking [TS]

  to China [TS]

  his nonsensical and comic notes to [TS]

  himself on a whiteboard that I would [TS]

  have to see when I passed his office [TS]

  bothering me for no good reason but they [TS]

  just kind of work every single time you [TS]

  were then them at the time day hour like [TS]

  it didn't matter but then more more [TS]

  genuinely just the the inconvenience of [TS]

  his schedule lining up exactly with my [TS]

  schedule of being there super early in [TS]

  the morning and super late at night so [TS]

  there's just the two of us in these [TS]

  offices next to each other and I want to [TS]

  be able to talk out my scripts out loud [TS]

  and just so aware that this person is [TS]

  right next to me hearing Thunder sounds [TS]

  and repeated sentences over and over [TS]

  again so before the summer rolled around [TS]

  I realized you know what this office [TS]

  it's not exactly working for me maybe I [TS]

  found myself in the lobby one too many [TS]

  times working on iPads instead of in the [TS]

  actual space that was upstairs that was [TS]

  rented and I was thinking forward about [TS]

  what was going to be happening over the [TS]

  summer and how I was going to be gone a [TS]

  very long time and it's also thinking [TS]

  about the very high rent on this place [TS]

  and I thought you know what the hell [TS]

  with this I'm out of here [TS]

  I'm gonna cancel because I'm going to be [TS]

  gone for a couple of months over the [TS]

  summer anyway and I just I couldn't [TS]

  abide with spending the money on to [TS]

  place that I was finding myself not [TS]

  conducive to work anyway and then also [TS]

  paying for a couple of months when I [TS]

  wasn't going to be there so I thought [TS]

  it's over we're done did you put the [TS]

  room back together as you found it no I [TS]

  picked up I picked up my iPad and I [TS]

  walked out right it's like my one piece [TS]

  of equipment with me and I left so you [TS]

  left the two desks standing on top of [TS]

  each other you left the ceiling tiles in [TS]

  whatever mess you left them in like [TS]

  everything stayed I didn't mess up the [TS]

  ceiling tiles the compost you did [TS]

  something you ripped something up oh I [TS]

  put all the electric wires back down the [TS]

  false floor yeah I shoved all the wires [TS]

  down there oh and I did I forgot [TS]

  did put I did put cardboard blockers [TS]

  over most of the ceiling lights because [TS]

  they were too bright I didn't like them [TS]

  okay look there were some modifications [TS]

  that were done to that office which I [TS]

  didn't really think about when I left I [TS]

  took the iPad and I walked away [TS]

  was there a cleaning crew in this office [TS]

  like good people coming in to this [TS]

  office yeah yeah I wonder what it was [TS]

  like when like the administrator came [TS]

  back in there it's like what crime was [TS]

  planned in this room nothing they would [TS]

  come into a room that was just nice and [TS]

  neat and empty a couple of things would [TS]

  be oddly out of place but mostly it's [TS]

  fine now you see the thing is though [TS]

  like the things that you have changed [TS]

  like those specific things that you did [TS]

  they are they are out of the norm enough [TS]

  that I think it would be more concerning [TS]

  right that there are just like small [TS]

  changes that most people wouldn't make [TS]

  that it's like why did they choose to do [TS]

  things this way you know especially if [TS]

  that heard the thunder sounds like I [TS]

  think that Eric and they were happy to [TS]

  let you go like when you came in that [TS]

  day and you were like I want to go they [TS]

  were like no problem mr. gray sign here [TS]

  it's time to get you out of here yeah [TS]

  like I went to the front office and told [TS]

  them I wasn't coming back oh you just [TS]

  dumped him by text message I took my [TS]

  iPad I walked away and I told my [TS]

  assistant to deal with it so she's thank [TS]

  you she Woodson she was in touch with [TS]

  them saying mr. gray will no longer be [TS]

  returning right so I don't I didn't [TS]

  handle that I don't know how that went [TS]

  down but I I can't it was fine [TS]

  everything was fine I walked away [TS]

  that's it mattered so this summer [TS]

  happened I was gone for a while I came [TS]

  back and well say for now [TS]

  that I I have a much longer term plan [TS]

  for what I want to do with my working [TS]

  space but when I came back from the [TS]

  summer I thought there's longer term [TS]

  plan that I have is going to take a long [TS]

  time that's why it's a long term plan [TS]

  and I need something [TS]

  to tide me over for a while so I thought [TS]

  now that I'm back in London after the [TS]

  summer has happened let me take a look [TS]

  around and see if I can find a place to [TS]

  work temporarily and it seems like in [TS]

  the past maybe year or two there are a [TS]

  whole bunch more co-working short-term [TS]

  office spaces around than there were [TS]

  when I was looking the last time it [TS]

  seems like this is a I don't know almost [TS]

  like there's something's star to be [TS]

  feeling about it like there's a whole [TS]

  bunch of companies that are trying to do [TS]

  the same thing about like hey look at us [TS]

  it is a growth industry I think okay so [TS]

  this is not just my perception because [TS]

  if it feels a little bit like the food [TS]

  company the food delivery companies in [TS]

  London where there yeah oh there was one [TS]

  and now there are 10 all with knives at [TS]

  each other's throats like out for your [TS]

  business there are a couple of really [TS]

  big companies like I won't name them [TS]

  because they should sponsor us before [TS]

  like there are a few big companies that [TS]

  are setting up in London and all over [TS]

  the place that that are doing this stuff [TS]

  like and and at a huge degree like [TS]

  buying multiple floors of brand new [TS]

  office buildings like really kind of [TS]

  just big big business stuff yeah it's [TS]

  interesting it's interesting to see this [TS]

  sort of change so I think I ended up [TS]

  looking at something like five or six [TS]

  different companies that we're all [TS]

  trying to provide some kind of temporary [TS]

  office services because I just want to [TS]

  see what's available and also I find [TS]

  this interesting I mean you and I have [TS]

  visited office spaces like there's [TS]

  something about this that I just I find [TS]

  interesting I don't exactly know why but [TS]

  it's just like I I don't I don't mind I [TS]

  don't mind a little tour of a workspace [TS]

  let's see how things are set up see how [TS]

  different people do things so there was [TS]

  a certain commonality to these places [TS]

  Mike I would say hey I am looking for an [TS]

  office to rent like I know that you are [TS]

  primarily a company that's a co-working [TS]

  space [TS]

  so you have an open bullpen in which [TS]

  there are people they want to show you [TS]

  the opportunity of a chair right yes [TS]

  that is that is the perfect way to put [TS]

  it yes there are lots of companies that [TS]

  are in the opportunity of a chair [TS]

  business now [TS]

  it's like okay how interesting this is [TS]

  if they feel like this is some kind of [TS]

  signal about changes in the economy that [TS]

  I don't fully understand but like why [TS]

  why is this a thing that you're selling [TS]

  why is it a thing that so many people [TS]

  are buying including me but like [TS]

  presumably not all of these people are [TS]

  youtubers I don't understand who these [TS]

  people are but whatever so many many of [TS]

  these places will then also try to [TS]

  upsell some of their chair opportunities [TS]

  as offices so there's gonna have they're [TS]

  gonna have some dedicated office space [TS]

  but typically they are for six people [TS]

  right like I think in most instances [TS]

  they're expecting a company of multiple [TS]

  people to be the people that like that [TS]

  take those even though there's really [TS]

  only offices for one person but like you [TS]

  shove seven people in them yeah so this [TS]

  is this is the this is the trend is oh [TS]

  yes we have offices will there will [TS]

  there be eight of you and then I show up [TS]

  and it's a space in which I think it [TS]

  would be cruel to put three people but [TS]

  like no no it's it's fine [TS]

  this chicken cage meets the minimum [TS]

  regulations and we can put eight people [TS]

  inside of there yeah all right one of [TS]

  the first places that I went to really [TS]

  really typify for me the thing that I [TS]

  find baffling which is okay do you have [TS]

  offices for I would usually just ask for [TS]

  two people because the one person space [TS]

  was just comical right it was it's like [TS]

  no I will not be in this one person [TS]

  space so this do you have an office [TS]

  space which you people [TS]

  oh yes come right in we have a couple [TS]

  come take a look [TS]

  so the first place I went to is this big [TS]

  open bullpen and in the middle of the [TS]

  bullpen there are [TS]

  glass cubes yeah this is exactly what it [TS]

  was Zuckerberg x' office setup so if you [TS]

  think of big open office workspace and [TS]

  then in the middle cubes pure glass [TS]

  cubes that my favorite detail the glass [TS]

  did not go all the way up to the ceiling [TS]

  glass stopped maybe two feet short of [TS]

  the ceiling just high enough that if you [TS]

  weren't paying attention you might not [TS]

  notice but if you're me you notice [TS]

  immediately that's silly [TS]

  this was the worst version of this but I [TS]

  saw I saw so many of these things and I [TS]

  was looking at these this place to work [TS]

  and I'm just trying I'm trying to [TS]

  understand I'm just trying to understand [TS]

  the world okay this this office space it [TS]

  provides 0% privacy over the open [TS]

  bullpen because it's just glass there's [TS]

  no privacy here at all it's not [TS]

  soundproof it's not sound proofed [TS]

  because the glass doesn't go up to the [TS]

  top and it's only glass right so let's [TS]

  never gonna be that soundproofed anyway [TS]

  yeah it's never gonna be that sound [TS]

  proved anyway I don't know in any [TS]

  situations like I don't say things but [TS]

  like the girl is giving me the tour [TS]

  I almost want to just really ask some [TS]

  honest questions like why was this [TS]

  design this way who is this for and what [TS]

  advantage is this cube supposed to [TS]

  provide I just I don't get it I don't [TS]

  understand it at all [TS]

  but it was interesting to me that this [TS]

  was a recurring theme of a bunch of [TS]

  these places that I went to and these [TS]

  are different company types right like [TS]

  you're not just going to all with like [TS]

  what company provider a yeah so that's [TS]

  what I want to be clear here and that's [TS]

  the thing that I found was interesting [TS]

  was I think I would have been a lot more [TS]

  baffled by this had we [TS]

  not done our tours of the big campuses [TS]

  out in Silicon Valley because it's like [TS]

  if I if this is the first time I had [TS]

  seen this I would have been genuinely [TS]

  horrified right but have it having [TS]

  walked through the Facebook campus it's [TS]

  like oh okay [TS]

  I have a frame of reference for this now [TS]

  like this is this is a pattern that it [TS]

  feels like is being stamped across the [TS]

  world is this this open space this space [TS]

  where there is very little privacy and [TS]

  now it is taking over office space where [TS]

  it's not even like oh this is a company [TS]

  and we want everybody who is in the same [TS]

  company to be able to talk to each other [TS]

  and and work work with each other in [TS]

  this open areas like no no this is now [TS]

  what different private companies [TS]

  competing with each other are offering [TS]

  to people who are small businesses you [TS]

  know anywhere from like one to ten [TS]

  people inside the central glass office [TS]

  thing makes no sense right like there is [TS]

  a metaphor for Mark Zuckerberg office [TS]

  mm-hmm that like it or not makes sense [TS]

  right like look he's CEO of one of the [TS]

  biggest companies in the world he has to [TS]

  have an office because every now and [TS]

  then he's gonna bring somebody in it's [TS]

  like they even said to us when we were [TS]

  there most of the time he's working [TS]

  outside the office and there are like to [TS]

  pick you out the picture of him with the [TS]

  the tape over the computer camera like [TS]

  he is at a desk outside of the office [TS]

  which was where he tends to work of [TS]

  everybody else but every now and then he [TS]

  needs to take a meeting so he goes into [TS]

  the glass room but he doesn't want it to [TS]

  be like I'm hiding away from you people [TS]

  so everybody could see him when he's in [TS]

  there like there is a metaphor to that [TS]

  which has some sense to it but it is a [TS]

  statement yeah about his view of his [TS]

  position here mm-hmm [TS]

  which I actually kind of liked when they [TS]

  explained it to us because it's kind of [TS]

  like if you're gonna make everybody work [TS]

  this way right everybody's gonna work in [TS]

  these huge vast aircraft hangars with [TS]

  cables hanging from the ceiling [TS]

  the CEO of the company should do this [TS]

  too like if he is making everybody do [TS]

  this he should do it so like you know I [TS]

  kind of liked it that they were like he [TS]

  has his desk here [TS]

  he has his office but he only visit for [TS]

  this and this and it's like okay I [TS]

  actually kind of like this like if I was [TS]

  working at Facebook I would be like okay [TS]

  right like this is the situation that [TS]

  we're all in because let's be frank [TS]

  about this the amount of people we have [TS]

  there's no awful way to do it right they [TS]

  keep losing good it you just gonna cram [TS]

  all those people in those insanely large [TS]

  buildings but if I'm going to see an [TS]

  office space and hiring an office space [TS]

  I don't need that metaphor like the [TS]

  metaphor is not required right like I [TS]

  don't need to feel a sense of [TS]

  camaraderie with these other 25 [TS]

  companies like there's no that this [TS]

  isn't required it's just not needed yeah [TS]

  well I mean okay so this is another [TS]

  thing so I like I said I think I saw [TS]

  five or six of these companies what you [TS]

  said right there camaraderie every one [TS]

  of these companies was not Mike they [TS]

  didn't just want me to rent an office [TS]

  they wanted me to be part of their [TS]

  community the community all right and is [TS]

  this is mckay's where I I have always [TS]

  had a little bit of an annoyance with [TS]

  the word community because I feel like [TS]

  my familiarity from this has been the [TS]

  YouTube world where youtubers who have [TS]

  enormous audiences want to just talk [TS]

  about being a part of their own [TS]

  communities in a way that I find weird [TS]

  and and deflecting of what they are but [TS]

  now but now it's like I feel like this [TS]

  word has spread everywhere and it has [TS]

  now become it's not just a word that I [TS]

  feel uncomfortable with is it's a word [TS]

  that that essentially makes me flinch so [TS]

  now we're not like when an office [TS]

  manager is telling me about how I like [TS]

  I'm here to rent an office because I [TS]

  want to just work quietly on my own and [TS]

  they say we have an excellent community [TS]

  look I'm not like the world's most [TS]

  extroverted guy but this there's [TS]

  something that feels almost like weirdly [TS]

  like threatening about if you're not [TS]

  part of our community right it's like [TS]

  everybody here is part of the community [TS]

  because we're all pod people [TS]

  and as I like you're gonna be a pod [TS]

  person too by coming here I just I find [TS]

  myself flinching away from this word [TS]

  because it's so forced and I also find [TS]

  it so it's so strange to go from [TS]

  different company to different company [TS]

  but here the same thing each time or as [TS]

  I go and are in our open office space [TS]

  you will be part of the community of all [TS]

  the other people who work in this open [TS]

  office space it has become part of the [TS]

  corporate jargon for a cinder re that [TS]

  yeah that's what that's what it is it's [TS]

  it's weird I don't disagree with like [TS]

  the phrase community in the way that you [TS]

  do like I don't have the the distaste [TS]

  for it like in regards on YouTube or [TS]

  podcasting or whatever or even like [TS]

  people that listen to this show people [TS]

  that listen to other shows like the idea [TS]

  of the community makes sense to me but [TS]

  for me it's like it is the thing that [TS]

  you joined voluntarily yeah or like [TS]

  you're a part of because you enjoy [TS]

  something or you have an affinity for [TS]

  something I don't join a community when [TS]

  I'm giving you money right it's not a [TS]

  community Yeah right yeah it's laying [TS]

  into this community like this is an [TS]

  organization that I've evolved right [TS]

  like that is the difference it's like I [TS]

  pay my dues for this organization like [TS]

  I'm not adapting to your worldview [TS]

  because I pay you four hundred pounds a [TS]

  month right like this isn't what yes is [TS]

  yeah exactly it's my my flinching this [TS]

  is the when someone tells you a thing as [TS]

  a community yeah yeah yeah yeah [TS]

  communities are things that exist it's [TS]

  it's a human it's a human function but [TS]

  it's the uncomfortableness of the top [TS]

  the top-down nosov it right like this [TS]

  this is our community that we're going [TS]

  to we we are building this community in [TS]

  this anonymous floor of an office [TS]

  building right like that's that's what [TS]

  we're doing here is [TS]

  or like you can you can do things to [TS]

  encourage a community but it's just [TS]

  weird when it feels like it's a [TS]

  mandatory part of the thing I guess what [TS]

  you're gonna be part of this thing is [TS]

  part of like I'm just here to rent an [TS]

  office man like I'm not I'm not here I'm [TS]

  not here to make friends that's that's [TS]

  what that's not what's happening here [TS]

  so it was just it was just a strange [TS]

  experience and it was also just weird [TS]

  seeing how how much this pattern has [TS]

  spread which makes me assume that it's [TS]

  it partly must be because it's just [TS]

  incredibly cost-effective I also think [TS]

  there's a way that it that it looks good [TS]

  at a glance if you're not really [TS]

  thinking about things but but so anyway [TS]

  there's like a whole bunch of these [TS]

  different companies around and I made a [TS]

  decision to try to suck it up a little [TS]

  bit because what I was what I wanted was [TS]

  a space outside of the house where I [TS]

  could work and I wanted it quickly and I [TS]

  also specifically wanted a place that I [TS]

  just I could just get started with and [TS]

  I'll work on my long-term problem later [TS]

  so after having toured a bunch of these [TS]

  companies I eventually found one that to [TS]

  me was the least offensive of these [TS]

  things and I have an office workspace [TS]

  now that is it is not a glass cube in [TS]

  the middle of a gigantic bullpen but it [TS]

  is a glass cube among a bunch of other [TS]

  glass cubes and it's really weird it's a [TS]

  really weird thing to be a part of and [TS]

  just like see through all of them yeah [TS]

  so you can see through all of these [TS]

  glass cubes it's it's like a co-working [TS]

  space that I used to be a part of but if [TS]

  you just put glass dividers between all [TS]

  of the chair opportunities that people [TS]

  have I don't think I like that like I [TS]

  don't think I would feel very [TS]

  comfortable like I feel like I would [TS]

  always be on some kind of performance [TS]

  yeah so this is I feel like I'm having [TS]

  an experience by doing this right like I [TS]

  just want to say [TS]

  like I've worked in big buildings like [TS]

  I've worked in co-working spaces like [TS]

  I'm cool with that right like I actually [TS]

  think that co-working spaces are pretty [TS]

  good and I used one for quite a while [TS]

  yeah but if I if I am paying for an [TS]

  office I want some seclusion otherwise [TS]

  I'm just gonna sit in the bullpen like [TS]

  and pay probably half the money right [TS]

  like if I'm in an obvious I want some [TS]

  walls I don't want it to just be class [TS]

  like I kind of personally I don't I I I [TS]

  don't like it and I'm surprised that [TS]

  you've settled for it honestly like it [TS]

  just doesn't really feel like something [TS]

  that I would have expected you would go [TS]

  for okay well there's a few things I [TS]

  think you need to understand about the [TS]

  situation here so so one of the things [TS]

  that happened essentially by accident [TS]

  but has worked really well with this is [TS]

  we're talking last time about like me [TS]

  changing my sleeping schedule like I'm [TS]

  basically have that sorted out now and [TS]

  it's great I'm getting up nice and early [TS]

  and I'm back into the routine I haven't [TS]

  actually changed it just took a lot more [TS]

  effort to click myself back into the way [TS]

  that things used to be but so the way [TS]

  things are working is I'm not actually [TS]

  using the glass office space for the [TS]

  writing and the video work in the same [TS]

  way that my old office used to be what [TS]

  I'm doing is I'm up early enough that [TS]

  when I go into the building there's [TS]

  nobody there [TS]

  so I have just access to essentially the [TS]

  whole building and there are a couple of [TS]

  spots where it's like great I can just [TS]

  take my iPad and I can work here and I [TS]

  can write and talk out loud and there's [TS]

  nobody else here because it's 6:30 in [TS]

  the morning and and there's not going to [TS]

  be anybody in this building for at least [TS]

  another two hours really so it's having [TS]

  access to a certain amount of space and [TS]

  that's really great and the thing the [TS]

  thing that I have ended up doing with [TS]

  this here good class cube that I'm in is [TS]

  I have set it up as I've set it up as it [TS]

  like an administration Center for all of [TS]

  what I regard as [TS]

  light work stuff so this is email this [TS]

  is communicating with people that I work [TS]

  with this is editing the podcasts this [TS]

  is editing videos or vlogs or just a [TS]

  whole bunch of other stuff like I have [TS]

  set up that space to do this kind of [TS]

  work and I partly done it because for a [TS]

  very very long time I've done all of [TS]

  that work in the place where I am [TS]

  speaking to you right now which is the [TS]

  home office in my house which is like [TS]

  the podcast recording studio but it has [TS]

  been on my mind ever since the summer [TS]

  that I want to push this idea of [TS]

  separating workspaces further and harder [TS]

  than I have before and so what I what I [TS]

  am trying to do as much as possible now [TS]

  is have it be the case that if I am home [TS]

  I am doing no work right now the podcast [TS]

  recording is the one exception to that [TS]

  but if I'm not recording a podcast and I [TS]

  am home I am not working and I've been [TS]

  doing this for I guess it's about a [TS]

  probably about a month now and I have to [TS]

  say I really like it I really like [TS]

  having that that additional physical [TS]

  separation and I think it's working [TS]

  really great that like my wife knows if [TS]

  I am home for the most part that I ain't [TS]

  like there isn't a thing that I'm going [TS]

  to disappear and do I've essentially [TS]

  recreated for myself this idea of like I [TS]

  am going to the office because I have a [TS]

  whole bunch of stuff that I need to do [TS]

  and I'm gonna go there and I'm going to [TS]

  work and then when I am done I am going [TS]

  to come back home so that is the the [TS]

  overarching idea for what is going on is [TS]

  like I wanted a place to be able to move [TS]

  a bunch of the light work out of the [TS]

  house to this second location and that [TS]

  is the reason why the glass cube is [TS]

  tolerable because what I'm not doing in [TS]

  there is walking back and forth talking [TS]

  out loud while 600 people in the [TS]

  neighboring glass cubes are all looking [TS]

  at me right that's that is not what is [TS]

  occurring in that space [TS]

  why do you accord the audio for your [TS]

  videos for now I'm still going to be [TS]

  doing that in the house that's not good [TS]

  right in the office I'm going to record [TS]

  it at home in the same place that I am [TS]

  recording the podcast which is at home [TS]

  so the home office is the audio studio [TS]

  and then all other work is performed in [TS]

  the administration glass cube yes that's [TS]

  the idea mm-hmm do you know what I'm [TS]

  really keen on the what finding out what [TS]

  this long-term plan is because in my [TS]

  mind you're building an office building [TS]

  that's this great ours this is what I [TS]

  imagine is happening let's not get [TS]

  distracted by the future in in the [TS]

  meantime though I do have to say that [TS]

  the thing about the glass cube is I I [TS]

  I'm with you on there is there is a [TS]

  strange element to attend I'm able to do [TS]

  this I think partly because I'm viewing [TS]

  it as not necessarily a long-term [TS]

  solution and I'm also viewing it as [TS]

  almost as a like an anthropological [TS]

  experiment I am coming into this office [TS]

  environment it's like oh yes hello [TS]

  fellow office workers I had to do like [TS]

  I'm just going to my desk and yes I I am [TS]

  one of you - yes we are here all on the [TS]

  computer is working together like I'm [TS]

  treating it very much in this mental [TS]

  mode of I am [TS]

  apart from this like this this is I'm [TS]

  just passing through on this thing and [TS]

  there are so many details about this [TS]

  that I find interesting and/or [TS]

  horrifying that but I'm viewing them [TS]

  from a distance or from a bit of a bit [TS]

  of a separation and that is why this [TS]

  thing is working [TS]

  hello cortex listeners it's your friend [TS]

  CGP grey recording now late at night [TS]

  from my glass cube do you hear that [TS]

  that's the sound of me knocking on the [TS]

  wall of my cube because I'm a nosy sort [TS]

  during the day I like to walk around and [TS]

  look in all the cubes then see what [TS]

  everybody's up to see what they're doing [TS]

  you know what I see a lot of little [TS]

  companies with a few people building a [TS]

  website a website that looks terrible [TS]

  you know what they need they need to [TS]

  listen to cortex so that they know about [TS]

  Squarespace if you're an a person [TS]

  company in a smallish glass cube and you [TS]

  just need a website to let the world [TS]

  know what your business is you probably [TS]

  shouldn't have one of those people [TS]

  spending all of their time making a [TS]

  website that's what Squarespace is for [TS]

  with Squarespace you can have a website [TS]

  up and running in no time flat [TS]

  Squarespace is the place that lets you [TS]

  easily create a website for your next [TS]

  idea if you want to sell something [TS]

  because you're a company you can do an [TS]

  online store with Squarespace if you're [TS]

  a design agency and you need to show off [TS]

  your portfolio guess what [TS]

  Squarespace does that maybe you just [TS]

  need to have a blog where you can let [TS]

  everybody know what your company is up [TS]

  to you know the answer the answer is [TS]

  Squarespace because Squarespace is the [TS]

  all-in-one platform that lets you do [TS]

  everything you want to do and there's [TS]

  nothing to install no patches to worry [TS]

  about no upgrades needed and guess what [TS]

  Squarespace is way cheaper than hiring [TS]

  someone to work on a website all the [TS]

  time Squarespace is just $12 a month [TS]

  that gives you access to all of their [TS]

  beautiful templates their 24/7 customer [TS]

  support everything they offer that's why [TS]

  my company in a glass cube uses [TS]

  Squarespace because there's no room in [TS]

  here for somebody else [TS]

  to maintain a website all the time so [TS]

  right now you can start a trial by going [TS]

  to [TS]

  and when you decide to sign up use the [TS]

  offer code cortex to get 10% off your [TS]

  purchase and show your support for the [TS]

  show Squarespace [TS]

  make your next move make your next [TS]

  website thanks to Squarespace for [TS]

  supporting cortex [TS]

  and all of real afm how's that Nintendo [TS]

  switch treating you that's good I'm [TS]

  trying to get up my 200cc Mario Kart [TS]

  skills mmm that's difficult got a break [TS]

  come 200cc [TS]

  smash into the corners anymore on that [TS]

  yes that that's that's what I have [TS]

  that's what I've learned so I need to [TS]

  break a lot and I'm not very good at it [TS]

  but well it's still 95 actually no [TS]

  probably 99 percent Mario Kart around [TS]

  these parts not so much Zelda it's good [TS]

  got a little bored with his Zelda I want [TS]

  to tell you about a game that I've been [TS]

  playing for a couple of days but I've [TS]

  been waiting for for a long time and I I [TS]

  think you would like it [TS]

  it's called stardew valley have you [TS]

  heard of starchy Valley before I have [TS]

  because you have pitched it to me before [TS]

  okay on this very show yes just start [TS]

  new Valley ISM I mentioned it to you as [TS]

  a game that was upcoming when you when [TS]

  you first got your switch a couple [TS]

  months ago my memory is it's a farming [TS]

  simulator yes I'm terribly boring yes [TS]

  who would play farming simulators right [TS]

  I mean this is why I am offering this [TS]

  game to you as an option it is part [TS]

  farming simulator part RPG if you ever [TS]

  played Animal Crossing no I haven't the [TS]

  only thing I know about Animal Crossing [TS]

  is the video review of it that Yahtzee [TS]

  did which is like a work of genius but [TS]

  uh no I don't I don't I'm unfamiliar [TS]

  with these things okay so I guess the [TS]

  way for me to try and describe this game [TS]

  to you [TS]

  is that there is like a very light RPG [TS]

  mechanic in there you're in a town and [TS]

  there are people that you could talk to [TS]

  and they sometimes they'll give you [TS]

  quests but you could also you don't have [TS]

  to do them actually it's it's way less [TS]

  that the errands that you perform for [TS]

  people a purely as a way to get you [TS]

  money quicker like there isn't a story [TS]

  that is forced in that way like you have [TS]

  to progress through this like by doing [TS]

  errands yes I don't need to find [TS]

  chickens for a guy to get the boomerang [TS]

  doesn't need to do that sort of stuff [TS]

  because the the result of doing these [TS]

  things they stick [TS]

  money from them and then the money helps [TS]

  you push forward and really the main [TS]

  focus that you have is building your [TS]

  farm right like it starts off great [TS]

  actually like I don't want to say too [TS]

  much that failing kept surprising but [TS]

  like basically you were a person who [TS]

  decides that you want to go start a farm [TS]

  right like this is this is kind of what [TS]

  you are and there are there is some [TS]

  surprises in it for me in that there are [TS]

  intriguing little things that happen [TS]

  which build into a story which exists in [TS]

  the game but you don't really have to [TS]

  pay a ton of attention to it if you [TS]

  don't want to like I feel like it's kind [TS]

  of got this like addition of a story [TS]

  that I wasn't expecting which is kind of [TS]

  surprising but a lot of this game is [TS]

  resource and time management hmm which [TS]

  is why I think you would like it but you [TS]

  are farming you are creating a farm and [TS]

  like you're clearing out the farmland [TS]

  you're planting the stuff you're [TS]

  watering the plants you're harvesting [TS]

  them and you're selling them and as a [TS]

  way to build up more and more money to [TS]

  plant more and more things and then to [TS]

  get animals as a way to continually make [TS]

  your farm bigger and bigger and bigger [TS]

  like you have this huge plot of land [TS]

  that you can work with and you can build [TS]

  up the farm and then you can build up [TS]

  your house and you can decorate if you [TS]

  want to as like as a something else you [TS]

  can spend your money on can i automate [TS]

  this or hire people to do some of this [TS]

  work for me that is a question that i [TS]

  don't have an answer for because I'm not [TS]

  that far in like I'm still relatively [TS]

  small farm like I don't know if it's the [TS]

  thing you can do to see that that's [TS]

  where the sweet spot comes from in the [TS]

  world of imaginary work when you start [TS]

  thinking hmm how can i this imaginary [TS]

  well so there's like I've seen some [TS]

  elements of this in that like so one of [TS]

  the things that I'm doing now every [TS]

  morning I have to water my plants [TS]

  right like I have to go through an [TS]

  individually water every plant that's [TS]

  like one of the things I have to do [TS]

  every day but I know it's possible to [TS]

  buy sprinklers like to make sprinklers [TS]

  okay which then take that job away from [TS]

  me right so like that's the thing that [TS]

  I'll be able to do but yeah so the [TS]

  reason the reason I asked just to be [TS]

  clear here is because what I'm what I'm [TS]

  cautious of is the like the farmville [TS]

  type game play where the game [TS]

  is just playing on your loss aversion [TS]

  like oh you need to harvest your [TS]

  pumpkins today otherwise you're going to [TS]

  lose that right which is just solely [TS]

  their their mechanism to make you keep [TS]

  coming back yeah this game it has [TS]

  elements of that but it's not it's not [TS]

  what real-world time okay so things are [TS]

  only growing when you're playing okay [TS]

  all right right so like if you left the [TS]

  game for a week your crops don't die [TS]

  right as you haven't been playing the [TS]

  game right but there is an element of [TS]

  going through and harvesting right you [TS]

  you will do the harvesting but like I've [TS]

  been enjoying the even though it's like [TS]

  it's beginning more work right like to [TS]

  make my farm bigger and bigger like [TS]

  there was a moment when I was like oh [TS]

  that's how I make more money I plant [TS]

  more stuff right like it's just kind of [TS]

  this this it's this very simple thing [TS]

  but like it took me a month I was like [TS]

  I'm making a lot of money on this game [TS]

  cuz I just kind of was keeping the plot [TS]

  that I made the same size and which is [TS]

  refilling it it's like oh no I should [TS]

  spend all of the money that I have to [TS]

  buy more seeds as opposed to like trying [TS]

  to slowly save up to buy something that [TS]

  I need it so but there are like you know [TS]

  there's also like there's mining that [TS]

  you can do right so you go in and like [TS]

  there is like a most spelunky like mine [TS]

  that you go into and there are like [TS]

  simple enemies that you kind of hack and [TS]

  slash at and that's the way to blow up [TS]

  resources and the deeper that you go [TS]

  into this mind the better resources you [TS]

  need like I need iron to build the [TS]

  sprinklers and I'm sounds very minecraft [TS]

  II in a way in a way yes like stardew [TS]

  valley i think the reason that it has [TS]

  become so popular cuz it's been a very [TS]

  popular PC game for quite a while I [TS]

  think one of the reasons that became so [TS]

  popular is it borrows a lot of very [TS]

  interesting mechanics from a bunch of [TS]

  different types of games so like Animal [TS]

  Crossing and society Valley and spelunky [TS]

  and minecraft right like it's got all of [TS]

  this type of aspect in it but it's all [TS]

  presented in a 16-bit art style right [TS]

  like this it's very simple the controls [TS]

  are pretty simple like it is a good game [TS]

  it isn't but it is one of those games [TS]

  that like one of another reason I think [TS]

  you'll like it is I accidentally spent [TS]

  seven hours playing yesterday because [TS]

  it's just whole [TS]

  more day because everything's done in [TS]

  days right no no no okay right yeah so [TS]

  like you wake up you do your stuff and [TS]

  then you go to sleep and like different [TS]

  things happen so like you might do a [TS]

  thing and it's like you get like a [TS]

  little message like all tomorrow this [TS]

  thing's gonna be on sale in the store [TS]

  like well I could that would be good so [TS]

  I'll get that and then I'll stop playing [TS]

  after that but then there's this other [TS]

  thing that happens and then there's [TS]

  another day and another day and another [TS]

  day and you know you have limited energy [TS]

  as an individual so you plan around how [TS]

  much energy you spend in a day [TS]

  Bradley Keefe spent the whole day trying [TS]

  to clear out the farm you'll get tired [TS]

  but you can eat to build the energy back [TS]

  up but you might want to save those [TS]

  ingredients to sell them instead like I [TS]

  think this is a game you would enjoy mmm [TS]

  you're selling it very hard here Mike [TS]

  because because I I think it's great I [TS]

  think I love it yeah five stars from [TS]

  Mike I think so I've waited for a long [TS]

  time for this game and it's paid off [TS]

  like I am enjoying it immensely in a way [TS]

  that no man sky right like human people [TS]

  was laughs when they hear the episode a [TS]

  long time ago where I talk about oh I [TS]

  can't wait for no man's guide to come [TS]

  out and then it kind of ended up being [TS]

  overwhelming doggy Valley I already had [TS]

  a track record beforehand whereas [TS]

  condition to be a great game I have a [TS]

  bunch of flights coming up and I'm very [TS]

  excited about the prospect of being able [TS]

  to spend six hours just tending to my [TS]

  crops alright alright you been pushing [TS]

  it so hard I'll give it a try I want you [TS]

  to try this one and you can report back [TS]

  but I think that you would like this [TS]

  game it's a it's one of those games so [TS]

  it's perfect for the switch because you [TS]

  can take it with you hmm [TS]

  right I don't I don't know about this [TS]

  idea about bringing a whole I know [TS]

  everybody that's a selling feature for [TS]

  the switch is oh boy you can bring it [TS]

  with you alright so I got another thing [TS]

  to bring any now I need to bring my USBC [TS]

  cable to charge the thing as well I'm [TS]

  not sure I'm ever gonna be a guy who [TS]

  travels with a switch yeah but you [TS]

  should already do that because you have [TS]

  a MacBook Pro oh god yes that's right of [TS]

  course nevermind no it's all the same [TS]

  charges [TS]

  yes Universal the u.s. USB see the [TS]

  universal plug that I love so much [TS]

  externally symmetrical internally in the [TS]

  wire not the [TS]

  same everywhere it's great I love you [TS]

  USBC yeah I'm not sure I'm going to be [TS]

  someone who brings a switch with me [TS]

  here's here's the here's the thing like [TS]

  it's not that I wouldn't enjoy bringing [TS]

  the switch with me but I think there is [TS]

  something there's something that I [TS]

  resist about the idea of acknowledging [TS]

  in advance that when I am traveling I'm [TS]

  going to be playing a bunch of video [TS]

  games that I feel like I have a little [TS]

  bit of psychological resistance to that [TS]

  because normally when I'm traveling it's [TS]

  the idea that I'm doing I'm traveling [TS]

  because there's a good reason there's a [TS]

  thing that I want to do doing on the [TS]

  plane no I like is but see in in [TS]

  Fantasyland on what I'm doing on the [TS]

  plane is [TS]

  plane is [TS]

  amazing work in an isolated room Hasson [TS]

  which here's the problem it's like a [TS]

  slot machine right every every once in a [TS]

  while it does and it's fantastic and I'm [TS]

  always I'm always hoping for that but [TS]

  yes most of the time the idea of what [TS]

  I'm going to do on the plane first is [TS]

  the reality of what actually happens on [TS]

  the plane is not is not one of the same [TS]

  and of course the plane would be an [TS]

  absolutely perfect time to bring a [TS]

  switch but I'm resistant to bringing the [TS]

  switch feels like giving in and [TS]

  acknowledging that the amazing work [TS]

  times on a plane you'll never have [TS]

  missing because I'm just going to switch [TS]

  you're missing out like you could be [TS]

  playing Mario Kart instead of watching a [TS]

  dumb movie right like just you need to [TS]

  do two things one you need to by study [TS]

  valley and then the next time you get on [TS]

  a plane you have to take this thing with [TS]

  you I'm telling you man it's so good [TS]

  like some of these trips that me and you [TS]

  take I've got to bring the little card [TS]

  with me the little card will little card [TS]

  the I need to bring a little I need to [TS]

  remember which memory cards to bring [TS]

  with me which I didn't even know this [TS]

  was the thing yeah but you had to buy [TS]

  the another shop you need to have an SD [TS]

  card like a micro SD card but they're [TS]

  super chimp cheap and super easy to deal [TS]

  with [TS]

  you just put by like a big micro SD card [TS]

  pop it in the back and then you can [TS]

  stand load games from the eShop oh I [TS]

  didn't even know they only own one car [TS]

  which is Zelda and the Zelda cartridge [TS]

  stays in the Nintendo switch has never [TS]

  been taken out from the day I got the [TS]

  switch so it's always there everything [TS]

  else I don't know I've been thinking [TS]

  I've been thinking Nintendo really needs [TS]

  to get on this idea of an app store so I [TS]

  can just download games it's like a [TS]

  shopping bag it's it's where you go to [TS]

  buy the game never even never even know [TS]

  didn't eat shows to me yep [TS]

  the Saudi Valley do you know what like [TS]

  do you know what I'm looking at on my [TS]

  screen literally right now Mike I'm [TS]

  looking at amazon co UK where I typed in [TS]

  stardew valley switch to try to define [TS]

  the thing where I buy the card and I [TS]

  didn't I didn't see it I was like how am [TS]

  I supposed to get this game because it's [TS]

  they haven't got a physical release of [TS]

  it yet it's just a digital release no [TS]

  see I learned something today [TS]

  I see you put the thing in the shownotes [TS]

  Mike the thing that you have been [TS]

  bothering me about for six months maybe [TS]

  more probably longer than that yeah I [TS]

  actually think this is the thing that [TS]

  I've had since my original notes [TS]

  document from before cortex existed okay [TS]

  so I want to do a cortex Book Club [TS]

  episode on the next show so that means [TS]

  in advance me and you were gonna read a [TS]

  book and we're gonna talk about it and [TS]

  we want to tell people about it now so [TS]

  they can read along with the book if [TS]

  they so choose [TS]

  right we're going to be discussing seven [TS]

  Habits of Highly Effective People by [TS]

  Stephen Arco V yes which is a book that [TS]

  you've probably heard of right I feel [TS]

  like of in the pantheon of business [TS]

  books this is one of the big ones yeah [TS]

  there's this one and there's that book [TS]

  about moving cheese where is my cheese [TS]

  who moved my cheese that one who moved [TS]

  my cheese yeah I saw an animated video [TS]

  version of that uh-huh about five or six [TS]

  years ago one time I cannot get the song [TS]

  out of my head every time I hear it it's [TS]

  so bad it was like an animation done in [TS]

  the 80s and they have this little song [TS]

  who moved my cheese song and it's just [TS]

  horrific I see if I can find a link I'll [TS]

  put it in the show notes if I can find a [TS]

  link to this on YouTube [TS]

  don't do that you're gonna confuse the [TS]

  people Mike it just okay so we got off [TS]

  on a bit of a tangent straightaway yeah [TS]

  it is my brain just resists and slides [TS]

  off seven habit a lot of the affected [TS]

  people because okay so here's why [TS]

  back story here's why it's been the show [TS]

  notes for forever is because I know I [TS]

  already read this book a long time ago [TS]

  and I just I have had a great deal of [TS]

  resistance to the idea of reading it [TS]

  again but mike has been bothering me [TS]

  about it for so long and I don't know [TS]

  why but I finally caved and so we're [TS]

  going to do this so if you if you want [TS]

  to be all caught up on the book club [TS]

  before the next episode of the show [TS]

  you two can read seven Habits of Highly [TS]

  Effective People and we're going to talk [TS]

  about it next time but the thing that is [TS]

  always worth remembering with the book [TS]

  club is we're gonna do our very best to [TS]

  give you all of the important [TS]

  information in the episode so if you [TS]

  want to read along then do it but we're [TS]

  gonna do our best to try and digest it [TS]

  and give you the important stuff so [TS]

  seven Habits of Highly Effective People [TS]

  I can't wait to be highly effective you [TS]

  you can read it but you can also listen [TS]

  to the tone of my voice as you think [TS]

  about me having put this off for so very [TS]

  long says is there is like an option on [TS]

  the table it's an option at the book [TS]

  buffet that you can pick up or you can [TS]

  you can pass right by it's just there [TS]

  but we'll be talking about it next time [TS]

  gray it is time for some hash tag ask [TS]

  cortex questions though so listeners you [TS]

  can send these in to us you just tweet [TS]

  with the hashtag ask cortex they go into [TS]

  a document and I want to try and do this [TS]

  more often [TS]

  so we're gonna start today with some [TS]

  questions that I've picked out from our [TS]

  listeners and the first one comes from [TS]

  Nathan and Nathan asks how do you to [TS]

  deal with tasks that you despise but [TS]

  have to do yourself a must complete in a [TS]

  timely manner [TS]

  okay Micah I think you should go first [TS]

  on this one so the way that I handle [TS]

  this is knowing when I need to do the [TS]

  task right so like knowing what the [TS]

  deadline is and then setting the to-do [TS]

  item like three weeks before the due [TS]

  time okay because it is the constant [TS]

  badgering that I may end up doing it [TS]

  right so this is like say for example [TS]

  it's a tax related thing right because [TS]

  nobody ever wants to do that stuff for [TS]

  Alec I guess in the English press you're [TS]

  an accountant I guess I wonder if [TS]

  accountants like doing their own taxes [TS]

  anyway so I would set something like [TS]

  three weeks in advance and know that it [TS]

  needs to be done and one of the reasons [TS]

  I do this for two reasons right one of [TS]

  the reasons is if it was to pop up [TS]

  on that final day I wouldn't be so [TS]

  annoyed at the universe right because [TS]

  it's like oh why do I have to do this [TS]

  thing today you feel like you were given [TS]

  fair notice exactly yeah it's not a [TS]

  surprise the boss didn't barge in and be [TS]

  like you've got to get me this TPS [TS]

  report by 5:00 right now and the other [TS]

  is for the benefit of work crass [TS]

  donation which I believe is a thing that [TS]

  I've spoken about before in where I [TS]

  procrastinate from work that I need to [TS]

  do on a day by doing work that I don't [TS]

  need to do yeah which is a great use of [TS]

  time actually that I feel like I can be [TS]

  like oh it's okay I didn't do that thing [TS]

  I had to do today but I did other stuff [TS]

  so I have these tasks which are like [TS]

  these menial because the things these [TS]

  things they tend to be like admin or [TS]

  like menial tasks that like oh yeah I [TS]

  can do I don't really think anybody [TS]

  likes tasks like this right which is [TS]

  just like there is this thing which is [TS]

  an administrative thing you don't want [TS]

  to have to deal with right like it's [TS]

  entering some data into a spreadsheet [TS]

  finding some receipts in a folder [TS]

  scanning stuff right like just this [TS]

  boring like tasks which don't really [TS]

  have a result to them which you are [TS]

  comfortable like which you are excited [TS]

  about mm-hmm so but these are perfect [TS]

  time fillers yeah so that's how I do it [TS]

  like I set the the task really early in [TS]

  the hopes that I will be slacking off [TS]

  one day and decide that I'll just take [TS]

  care of that scanning nail that's how I [TS]

  do it okay so you're hoping that it [TS]

  it'll be an opportunity for work craft [TS]

  ination in the future like I'm tricking [TS]

  myself basically into doing these things [TS]

  yeah but you know what that's what all [TS]

  of this stuff is right it's all about [TS]

  tricking yourself I'm a big believer in [TS]

  the method of tricking yourself because [TS]

  just like your brain is lazy and you got [TS]

  it you got to have a whole bunch of [TS]

  tricks up your sleeve to get anything [TS]

  done [TS]

  so here's the thing when I look at this [TS]

  question right so at first I thought I [TS]

  was going to get a little bit out of it [TS]

  because I thought well just like I [TS]

  didn't want to be the person who [TS]

  actually cancels my old office like I [TS]

  will hand this off to my assistant to do [TS]

  I try to hand many things off to my [TS]

  assistant to do but when the question [TS]

  then specifies that you have to do it [TS]

  becomes a slightly different thing so [TS]

  here is the thing that I think is both [TS]

  good and sometimes bad which is that I [TS]

  cannot help but always think about like [TS]

  the return on investment of time or like [TS]

  the upside or downside of doing various [TS]

  things you know where this is going [TS]

  don't you Mike and so like I know I know [TS]

  the kind of question that this person is [TS]

  asking and look everyone everyone can't [TS]

  do this because civilization will fall [TS]

  apart but I often find my brain whispers [TS]

  to itself what really happens if we [TS]

  don't do this like what's the like [TS]

  what's the real downside of not doing [TS]

  this how big will the fine be well I [TS]

  have to go to prison for how big is the [TS]

  fine and what is my hourly rate right [TS]

  okay well so like I really like [TS]

  basically I need a lot of motivation if [TS]

  a task falls into the category of [TS]

  something that I despise that also has a [TS]

  deadline that I need to do myself it's [TS]

  like I need a hell of a lot of [TS]

  motivation to do that kind of thing so [TS]

  it's like if this task is not the kind [TS]

  of thing that can be done by somebody [TS]

  else it's there needs to be a real big [TS]

  downside to motivate me so that that is [TS]

  that is the honest answer to this [TS]

  I'm just not very good at doing tasks [TS]

  that my brain doesn't see a real upside [TS]

  for I'm terrible at that and it's it's a [TS]

  thing that I have definitely gotten way [TS]

  worse at as I have gotten older like my [TS]

  tolerance for doing that kind of stuff [TS]

  has has gone way down so don't don't [TS]

  take my advice on this thing this is bad [TS]

  advice all right this is straight-up bad [TS]

  advice well well it is bad advice [TS]

  because again civilization would fall [TS]

  apart because once you do this once and [TS]

  you realize hey wait a minute nothing [TS]

  really that bad happens it you can [TS]

  realize oh I could do this more but [TS]

  everybody can't do that if everybody [TS]

  does that it's it's bad for civilization [TS]

  so I shouldn't even be saying it out [TS]

  loud on the show but I mean this is why [TS]

  fines exist yeah this is everybody [TS]

  didn't do it at first right start [TS]

  finding people to make them do it yeah [TS]

  but so uh so that's my answer is I break [TS]

  civilization this episode of cortex is [TS]

  brought to you by blue apron the number [TS]

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  go to blue apron commish cortex and we'd [TS]

  like to thank blue apron for their [TS]

  support of cortex relay FM blue apron a [TS]

  better way to cook we have been well [TS]

  known to like to try our email apps and [TS]

  to do apps that is a thing that me and [TS]

  you both enjoy greatly and Adrian wants [TS]

  to know if either of us have tried the [TS]

  app on iOS and on the Mac things free if [TS]

  you spent any time with things three oh [TS]

  yeah of course I try everything oh yeah [TS]

  yeah I'm I'm always I haven't tried this [TS]

  one I mean I've tried things three even [TS]

  though I you know I bought things - I'm [TS]

  pretty sure I bought the original things [TS]

  I know I had the original and and things [TS]

  - because things - was around for like a [TS]

  hundred years yeah maybe at maybe I [TS]

  didn't have the original yeah maybe it [TS]

  was just things - but yeah that one was [TS]

  around for a very long time I've tried [TS]

  it after I like I like the aesthetics of [TS]

  things and I think that app has a good [TS]

  look [TS]

  oh it's beautiful the way it organizes [TS]

  stuff wonderful looking yeah as opposed [TS]

  to say to Taoist which is very ugly I [TS]

  find in in the way it arranges stuff [TS]

  it's hard to pin down what it is I just [TS]

  think it's ugly I wouldn't call it ugly [TS]

  I would it is an application that is [TS]

  cross-platform InDesign yeah yes that [TS]

  are that way they don't necessarily have [TS]

  the beauty of any of the platforms that [TS]

  they're on its the strip back in a non [TS]

  minimalistic way it's like strip back in [TS]

  a functional way mmm [TS]

  which makes it unattractive yeah maybe [TS]

  that's what it is [TS]

  but so yeah think think three looks [TS]

  great I played around with it because I [TS]

  just I like to keep my [TS]

  my mind on what are the uses of these [TS]

  various apps because I do I do use more [TS]

  than one to do manager for different [TS]

  purposes and things things three just [TS]

  Falls to me in an uncomfortable category [TS]

  of it's complicated enough that it [TS]

  doesn't fulfill the needs for my very [TS]

  simple to do managers where I just want [TS]

  like a little list of things but it's [TS]

  not complicated enough to even come [TS]

  close to replacing something like [TS]

  OmniFocus so for me personally I find [TS]

  things three fits in a in a weird middle [TS]

  ground of I would for me to use it would [TS]

  either need to be much simpler or much [TS]

  more complicated so I can't see myself [TS]

  personally personally using it at any [TS]

  point the reason I haven't tried it is a [TS]

  similar answer right like I or I know [TS]

  it's bigger and is more complex than the [TS]

  basic stuff that I have for something [TS]

  like do you I know it's that this is an [TS]

  app that is bigger than take out the [TS]

  garbage right but I know that it doesn't [TS]

  have any automation ABS aspects so that [TS]

  makes it not enough like I'm only ever [TS]

  going to move to a to-do application [TS]

  that has a Web API now because that is [TS]

  what I've gotten used to and to do is [TS]

  even though I don't have a lot of things [TS]

  that use it I don't want to move away [TS]

  from it because I like to have that if I [TS]

  have an idea that I can fulfill that [TS]

  idea hmm right like because that is my [TS]

  favorite thing about using web [TS]

  automation is that I might have an idea [TS]

  and then I want to fulfill it like so [TS]

  for example what we're getting married [TS]

  and Amanda dinner getting married next [TS]

  year and we sent out RSVPs no RSVPs were [TS]

  firing off a form that landed results in [TS]

  a Google sheet so I set up a task of [TS]

  zapier to give me a push notification [TS]

  when something was filled out because I [TS]

  just wanted to know so I didn't have to [TS]

  keep checking [TS]

  so like that is how I kind of see [TS]

  automation is like I have a new thing [TS]

  that's come up oh how can I make this [TS]

  better for me so I'd like to have all of [TS]

  the services that I have [TS]

  some kind of automation in them if it's [TS]

  possible and it's possible to have [TS]

  automation in a task manager so I want [TS]

  automation in my trans manager Doug [TS]

  Rowan and Doug says Mike how do you [TS]

  decide between making content that will [TS]

  be easily received by an audience and [TS]

  therefore more popular and content that [TS]

  you want to make and Doug goes into a [TS]

  bit more context here so he says I've [TS]

  noticed on your YouTube channel that [TS]

  your most popular video is you reviewed [TS]

  the Nintendo switch which has around [TS]

  30,000 views meanwhile your vlogs tend [TS]

  to hover between 10 to 15,000 views I [TS]

  also noticed that despite the greater [TS]

  success of this technology review video [TS]

  that you're still making vlogs mostly [TS]

  I'm personally facing this issue with my [TS]

  own channel and I'd love to hear what [TS]

  you and grey have to say about this so [TS]

  hmm it's a very good question [TS]

  because the logic like the logical route [TS]

  with the YouTube channel is that I would [TS]

  keep making technology product review [TS]

  videos because they are about two times [TS]

  more successful than the vlog videos [TS]

  that I've made well I mean just I'll put [TS]

  a little asterisk here in that I don't [TS]

  think you you don't really have enough [TS]

  data points to say that with confidence [TS]

  no but it's but you do have an [TS]

  indication of it yeah you know it's like [TS]

  I made one of them and it was more [TS]

  successful right so it's like that's [TS]

  still an interesting data point because [TS]

  it was like I didn't have a channel that [TS]

  was known for this stuff but yet it's [TS]

  still either amongst my existing [TS]

  audience or people that were [TS]

  tangentially aware of me they still [TS]

  wanted to watch this video and or it [TS]

  probably got chewed up by the algorithm [TS]

  or which it would right like yeah a [TS]

  video about a product is gonna go into [TS]

  the algorithm easier than my trip to [TS]

  Disneyland you know that sort of stuff [TS]

  is gonna get there isn't actually a trip [TS]

  to Disneyland but it just in case people [TS]

  like hey where's your Disneyland flood [TS]

  it wasn't like hey where's your [TS]

  Disneyland blog I haven't been to [TS]

  Disneyland because I didn't go to VidCon [TS]

  but so why why do I do this it's purely [TS]

  a case of the YouTube channel just being [TS]

  whatever it is that I want to make like [TS]

  I don't have grand plans when it comes [TS]

  to the YouTube video like if I was [TS]

  following just data then [TS]

  sure like I would make videos about [TS]

  technology hardware constantly but I [TS]

  made the video about the switch because [TS]

  it was a video that I've really wanted [TS]

  to make and I have an idea for another [TS]

  video at some point this year which is [TS]

  also about technology hardware because [TS]

  it's a video it's an idea that I've [TS]

  really want to make and so the reason [TS]

  that I tend to make non technology [TS]

  videos is because that's just where I'm [TS]

  being pulled to it's if I was if I had [TS]

  made the decision at any point that like [TS]

  YouTube is where I want to be or like [TS]

  that's that's what I want to do like a [TS]

  rather than it just being a flight of [TS]

  fancy like I want to push into that then [TS]

  I would target the things that have been [TS]

  the most successful but because this is [TS]

  kind of just like a aside creative [TS]

  project I'm cool with just doing [TS]

  whatever it is that I'm most interested [TS]

  in because at the same time I'm like [TS]

  playing around with different things and [TS]

  different ideas until I find a thing [TS]

  that I really want to make or not yeah [TS]

  and I remember you at the time also just [TS]

  talking about that you partly wanted to [TS]

  do that switch review to just try doing [TS]

  something different like doing a [TS]

  different thing was part of the [TS]

  motivation behind it yep and the switch [TS]

  video was is what was vastly more [TS]

  complicated to put together then their [TS]

  names of love videos have been yeah you [TS]

  seemed real exhausted that weekend it [TS]

  was horrible it was fun but it was [TS]

  really really hard I mean and I will say [TS]

  this having like right now I have like a [TS]

  final cut project of a vlog video that [TS]

  like I don't know if it's ever gonna get [TS]

  done it's just in there and it's been [TS]

  sitting there for ages like so yeah [TS]

  but mm-hmm I know the feeling like yeah [TS]

  I do feel I feel like you a little bit [TS]

  with this right like I have this final [TS]

  cut project which is just like it's got [TS]

  a chip taken out of it and yeah I mean [TS]

  as a side comments to Doug here when he [TS]

  says he's facing this with his own [TS]

  channel like there's a thing I I think [TS]

  that you can see people doing on YouTube [TS]

  in particular which is channels that are [TS]

  trying [TS]

  a whole bunch of stuff waiting to see [TS]

  what hits and then and then trying to [TS]

  replicate those hits I think there's a [TS]

  totally reasonable strategy to do which [TS]

  is s yeah that is that is a pause yeah [TS]

  it's like what what are you what are you [TS]

  trying to do with a youtube channel or [TS]

  anything like this that you're trying to [TS]

  do in the public and like well one of [TS]

  the most data-driven ways to do that [TS]

  it's like just try a whole bunch of [TS]

  stuff see what works and keep building [TS]

  on the thing that works that is a way [TS]

  over time to try and build an audience [TS]

  but I say like what do you what do you [TS]

  want to do with the thing and it's like [TS]

  well if you want to grow a thing as big [TS]

  as possible that is definitely what you [TS]

  should do but that strategy also doesn't [TS]

  take into account what you is the [TS]

  creator want to do but that's like [TS]

  that's a as a trade-off here I think [TS]

  it's definitely thing like I know we [TS]

  video sometimes like I'm making this [TS]

  thing because I'm interested in this [TS]

  thing and it's not it's not necessarily [TS]

  going to be as popular as other stuff [TS]

  but so you just have to know like what [TS]

  what is the goal here is if your goal is [TS]

  I want this channel to get as big and [TS]

  grow as fast as possible then you need [TS]

  to follow what the audience wants more [TS]

  now how I always point out that my few [TS]

  list video that I have ever done were [TS]

  done when I was pushing the channel as [TS]

  hard and as fast as I could because I [TS]

  had a deadline by which I was needed to [TS]

  quit my job is like lists video time [TS]

  right but I haven't done list videos and [TS]

  in forever [TS]

  since then because that's where I was [TS]

  like I'm pushing more on people love [TS]

  lists so I'm gonna go with the data on [TS]

  this yeah but I haven't done that in you [TS]

  know in a while so if you follow the [TS]

  data you may end up running a YouTube [TS]

  channel that you don't like very much [TS]

  but it's very popular and I've met those [TS]

  people and you know they are they are [TS]

  very professionally successful we can [TS]

  speak and say that so yeah it's just a [TS]

  question about like what is what is the [TS]

  goal what are you trying to achieve and [TS]

  I think I might you have [TS]

  answered in particularly for your [TS]

  channel you're not trying to make the [TS]

  YouTube channel the main thing and so [TS]

  you're just experimenting and playing [TS]

  around with it and and seeing what [TS]

  happens over there out of interest yeah [TS]

  I'm lucky in the sense that my my job is [TS]

  a creative outlet and all the shows that [TS]

  I have about things that I enjoy [TS]

  so I personally don't see a value in [TS]

  chasing something just for the sake of [TS]

  chasing it because they don't have to do [TS]

  that in my day job well right for me to [TS]

  feel creatively fulfilled in podcasting [TS]

  I don't have to chase the list version [TS]

  of a podcast I could just make the stuff [TS]

  that I want to make so I can't imagine [TS]

  with a side project wanting to do the [TS]

  opposite like I just make the things [TS]

  that I want to make right and if there [TS]

  is something that ever comes along one [TS]

  day where I'm like I think I can do this [TS]

  but I got to build a base first then [TS]

  sure maybe I'll chase off the data [TS]

  driven approach but like with the [TS]

  YouTube channel like I don't feel that [TS]

  like the YouTube channel for me is just [TS]

  a thing and sometimes I'll have a video [TS]

  that I want to put together because I [TS]

  think it might be interesting so I'll do [TS]

  it and if I don't do one I'm gonna beat [TS]

  myself up about it this is a change that [TS]

  I made in the last few months we spoke [TS]

  about it right like ideally I would like [TS]

  to have a video a month but if I don't [TS]

  I'm cool with that [TS]

  I missed September I'm fine with that [TS]

  like I'm not gonna beat myself up over [TS]

  it like I'm I'm good I have enough stuff [TS]

  to do that is more important that is my [TS]

  actual job I'm not gonna take time away [TS]

  from that to put the video together like [TS]

  I spent seven hours playing stardew [TS]

  valley yesterday I should have maybe [TS]

  edit at the vlog but do you know what I [TS]

  wanted to play star diva hell he instead [TS]

  so I did that yeah and if you if you [TS]

  spent the whole day grinding away at a [TS]

  vlog but you didn't feel like doing it's [TS]

  like well guess what you've just turned [TS]

  your YouTube channel into a job now yeah [TS]

  that's what you've done yep this [TS]

  question comes from Samuel Samuel wants [TS]

  to know if we use fidget spinners oh [TS]

  this is a very on site Geist question I [TS]

  guess no I don't use a fitted spinner [TS]

  I've played with them I don't really get [TS]

  it okay [TS]

  do you there's not mean a podcast [TS]

  recorded and maybe [TS]

  the last two or three months where I [TS]

  haven't been using one constantly I'm [TS]

  spinning a widget spinner right now I [TS]

  didn't know that I first got a fidget [TS]

  spinner a few months ago I think it when [TS]

  the wire cutter put out their [TS]

  recommendations because like I was like [TS]

  what is this like what is this thing [TS]

  right like why do people do this so I [TS]

  went to Amazon this as months ago like [TS]

  when when it was just starting to take [TS]

  off and Amazon is just like a sea of [TS]

  fidget spinners vastly varying prices [TS]

  and they all kind of look the same so I [TS]

  kind of closed the tab because I was [TS]

  like this is too much like I need the [TS]

  wire cutter to tell me and then a few [TS]

  months later they did the wire cutter [TS]

  published an article with their fidgets [TS]

  Bennett recommendations so I bought one [TS]

  of the plastic ones you know the ones [TS]

  that you seen everywhere like the one [TS]

  that they recommended and it came and I [TS]

  didn't understand it like it was arrived [TS]

  I span it and I was like I don't get it [TS]

  then I put it on my desk and then I [TS]

  realized oh this is something for my [TS]

  hands to do when I'm recording which is [TS]

  the thing that I tend to desperately [TS]

  need right like just another way to help [TS]

  me keep focused what I'm actually doing [TS]

  which is talking into a computer whilst [TS]

  looking at a screen that doesn't move [TS]

  right like and so spinning the fidgets [TS]

  spinners is a way to help me keep focus [TS]

  so I have a plastic one which was their [TS]

  recommendation and then I also bought [TS]

  their metal one would like that they [TS]

  recommend it as well which is the one [TS]

  that I'm spinning right now and it's the [TS]

  thing that I'm able to do and keep quiet [TS]

  like I have one of those fidget cube [TS]

  things but that's just all about making [TS]

  noise right like I back to the [TS]

  Kickstarter for the fidget cube which [TS]

  came before the fidgets better and that [TS]

  thing just makes sound all the time and [TS]

  I can't be making sound so I get to spin [TS]

  my fidget spinner and silence unless I [TS]

  drop it especially the metal one and it [TS]

  crashes into the table and then I have [TS]

  to edit around it but for the majority [TS]

  of the time that you hear me recording [TS]

  today including this and maybe the last [TS]

  five or six cortex episodes you can feel [TS]

  happy and knowing that millennial [TS]

  hipster mic has been spinning a fitted [TS]

  spinner the whole time so this is your [TS]

  new coloring yeah this is the new color [TS]

  although I will say on this show as well [TS]

  and I have always done this I have a pad [TS]

  in front of me and a bunch of pens and I [TS]

  doodle and I always have done it Carano [TS]

  noticed something in episode 39 gray [TS]

  compares you [TS]

  to processing to rolling 100d 20s has [TS]

  gray ever played anything like dragons I [TS]

  have never played real official Dungeons [TS]

  and Dragons I'm familiar enough with it [TS]

  that I know the the mechanics of it [TS]

  I've never played real Dungeons and [TS]

  Dragons I've played my time be [TS]

  remembering the name correctly but I [TS]

  used to play me just look it was it [TS]

  called hero quests oh no yeah hero quest [TS]

  that's what it was [TS]

  I played hero quest as a kid Wow this [TS]

  this Google Image Search really brings [TS]

  back memories I played that a ton as a [TS]

  kid which as far as I can tell is [TS]

  Dungeons & Dragons for babies [TS]

  but I was the the dungeon master for [TS]

  hero's quest in my local neighborhood [TS]

  for forever so that is the thing that I [TS]

  had very very many fond memories for a [TS]

  long time of playing and it's but it's [TS]

  the same idea like you're doing the dice [TS]

  rolls the dungeon master is creating a [TS]

  story and people are barbarians and [TS]

  wizards and all the rest of it it's just [TS]

  it's a simpler version of Dungeons & [TS]

  Dragons but so no I have never played [TS]

  the full full-on Dungeons and Dragons [TS]

  well you only ever the DM you never [TS]

  played yeah no I know I don't want to be [TS]

  the player I was the dungeon master [TS]

  that's that's the only way to roll Mike [TS]

  interesting okay [TS]

  follow that away for future use okay [TS]

  Zachary asked I recently heard of going [TS]

  to work in cafes without your device [TS]

  charger to motivate yourself to get work [TS]

  done what do you think I actually think [TS]

  it's a kind of genius idea and I [TS]

  definitely know that on the cases when I [TS]

  have forgotten or I don't have access to [TS]

  a charger I way more focused on on the [TS]

  work I do wonder though if this is just [TS]

  a Hawthorne effect where it's like Oh [TS]

  something has changed and so because of [TS]

  the change you're more focused and it's [TS]

  it's not the absolute state that if you [TS]

  started doing it on a regular basis [TS]

  maybe it wouldn't be as effective but [TS]

  it is it has definitely been a thing [TS]

  that causes me to focus a great deal [TS]

  more I think I made a very quick [TS]

  reference to it on the vlog that I [TS]

  actually put up where I was on a plane [TS]

  without power in the seats and it's like [TS]

  man was I really focused on trying to [TS]

  get as much done it's like good while [TS]

  that laptop battery was was draining [TS]

  down so I'm not exactly sure if I feel [TS]

  like I would ever want to do it on [TS]

  purpose but there is a noticeable effect [TS]

  when it happens by accident my concern [TS]

  is that I would use this as an excuse [TS]

  mmm I could see that I would get to a [TS]

  certain point in the day and I have like [TS]

  20% left and I'm like might as well pack [TS]

  it up and go home because I might run [TS]

  out battery at any moment that would be [TS]

  my concern about me I can see how it may [TS]

  motivate people but I think I would use [TS]

  it as an excuse to pack up and go home [TS]

  yeah you never know when the battery [TS]

  runs out [TS]