Cortex 57: Bucketful of Internet


00:00:00   I am delivery number 46 gray and the [TS]

00:00:02   courier is currently on delivery number [TS]

00:00:04   41 and they're about 15 minutes away [TS]

00:00:06   delivery of what I'm getting some new [TS]

00:00:09   Apple products today like an Apple watch [TS]

00:00:11   who's on the way and an Apple TV is on [TS]

00:00:14   the way today is the day so during [TS]

00:00:16   today's show I'm gonna be taking receipt [TS]

00:00:19   of some new stuff so you'll probably [TS]

00:00:21   lose me for a while you know as I've [TS]

00:00:23   just gone press the buttons on my new [TS]

00:00:25   toys you you lucky jerk you got it you [TS]

00:00:30   got your orders in ahead of me [TS]

00:00:31   yep I am let me let me just look it up [TS]

00:00:33   really quickly according to my app from [TS]

00:00:36   my Apple watch I am delivery number ten [TS]

00:00:39   thousand four hundred and forty fourth I [TS]

00:00:41   presume because it's not coming in till [TS]

00:00:43   October well the early bird catches the [TS]

00:00:47   pre-orders or something I guess so yeah [TS]

00:00:49   so there's I guess so so you bought the [TS]

00:00:52   Apple watch of LTE huh this is gonna be [TS]

00:00:55   part of the multi multi watch lifestyle [TS]

00:00:57   how many watches you're gonna keep [TS]

00:00:58   around when the third one is your life [TS]

00:01:00   what do you mean mult I'm like I already [TS]

00:01:02   lived the multi watch lifestyle I have [TS]

00:01:04   two watches that's two so then is there [TS]

00:01:06   a third gonna join or like what happens [TS]

00:01:08   you can oh that's crazy that doesn't [TS]

00:01:11   make any sense [TS]

00:01:12   I just thought if you bought two LTE [TS]

00:01:14   watches for yourself no I have bought [TS]

00:01:16   one ltu watch for myself right right cuz [TS]

00:01:19   it would be crazy to buy two right it [TS]

00:01:21   would be crazy to buy two right at the [TS]

00:01:23   start yeah Olaf occation there well I [TS]

00:01:29   don't yet know I don't yet know how [TS]

00:01:31   useful the LTE watches are exactly how [TS]

00:01:34   it's going to fit into my life or how [TS]

00:01:35   it's going to work with my various [TS]

00:01:36   habits are you even on the correct [TS]

00:01:38   network for this I I have not [TS]

00:01:41   investigated that I didn't know that I [TS]

00:01:42   needed to look into networks if you're [TS]

00:01:44   not on a in the UK then you're then [TS]

00:01:47   you're out luck my friend oh really [TS]

00:01:49   hmm I just delivered some horrifying [TS]

00:01:52   news to you well maybe it's a good thing [TS]

00:01:54   then that my delivery is not until [TS]

00:01:56   number 10,000 or something I'm currently [TS]

00:01:58   on three is the young network provider [TS]

00:02:00   of choice and it's time for you to [TS]

00:02:02   switch network if you want to use an LTE [TS]

00:02:04   Apple watch [TS]

00:02:04   no but shortly surely the networks are [TS]

00:02:06   going to update with this surely yes on [TS]

00:02:09   a only be a couple of days I'm sure [TS]

00:02:10   until all of the other networks come on [TS]

00:02:12   boy [TS]

00:02:13   Oh like ah I was not expecting to get [TS]

00:02:18   this piece of news from you hmm [TS]

00:02:19   yeah I never never even occurred to me [TS]

00:02:22   that this might be limited to different [TS]

00:02:23   carriers yep it is [TS]

00:02:25   it is just one in the UK just one for [TS]

00:02:27   now so you've got some work to do my [TS]

00:02:30   friend I've got some life rearranging to [TS]

00:02:33   do yep okay I actually don't think it's [TS]

00:02:36   like it's at all possible to even get it [TS]

00:02:38   to work like it has to be the carrier [TS]

00:02:41   that you're on otherwise you've got no [TS]

00:02:42   no choice hmm the one thing that [TS]

00:02:44   frustrating me though again I don't know [TS]

00:02:46   if you know this it doesn't rum you [TS]

00:02:47   can't bro I'm not surprised by that I [TS]

00:02:51   didn't think about that but I'm not [TS]

00:02:52   surprised that at the start there's no [TS]

00:02:53   roaming with the Ltd was definitely [TS]

00:02:56   version one I mean and also like all of [TS]

00:02:57   the early reviews there's a bunch of [TS]

00:02:59   problems with it but apparently there's [TS]

00:03:00   some fixes on the way but I'm waiting to [TS]

00:03:02   see like I'm gonna reserve my own [TS]

00:03:03   judgement until I've actually had time [TS]

00:03:05   to play around of it which by the time [TS]

00:03:06   this episode comes out I probably will [TS]

00:03:09   have played around with it and will have [TS]

00:03:10   spoken about it on my various technology [TS]

00:03:12   focused podcasts of which I will include [TS]

00:03:14   links in the show notes gray yes you're [TS]

00:03:16   going to be wearing the watch while [TS]

00:03:18   we're doing this show and probably [TS]

00:03:20   simultaneously recording another one of [TS]

00:03:22   your shows to give you a first [TS]

00:03:23   impressions [TS]

00:03:23   yeah every time you're talking I'm [TS]

00:03:25   talking to somebody else yeah that's how [TS]

00:03:27   that works [TS]

00:03:27   that's how Mike gets all these podcasts [TS]

00:03:29   done CT does simulcasting it's very [TS]

00:03:32   intense [TS]

00:03:33   that's how you that's how you do 20 [TS]

00:03:35   shows it's the only way it is the only [TS]

00:03:37   way to do it and maintain work/life [TS]

00:03:39   balance you have to double it's like two [TS]

00:03:41   times work and then life balance that's [TS]

00:03:43   how you do it I don't think that formula [TS]

00:03:46   comes out the way you think it comes out [TS]

00:03:47   but but don't worry about it it's in [TS]

00:03:50   practice it works you know just just on [TS]

00:03:52   paper it seems a bit tricky let's come [TS]

00:03:55   back today I want to know what you think [TS]

00:03:56   about the iPhone 10 but let's come back [TS]

00:03:57   to that a little bit later on so we can [TS]

00:03:59   give you some respite to the people that [TS]

00:04:02   don't care about these types of things [TS]

00:04:03   because there has been some huge news [TS]

00:04:06   there's been a there's been a rift there [TS]

00:04:08   was that there was a I could feel a [TS]

00:04:10   change in the force gray as you uploaded [TS]

00:04:13   a YouTube video okay well now that's [TS]

00:04:15   you're being a little dramatic there do [TS]

00:04:18   Q&A videos really count I feel like they [TS]

00:04:20   count for half a video well okay it was [TS]

00:04:23   like it was a minor rift it was a minor [TS]

00:04:25   disturbance [TS]

00:04:26   and Morse as you uploaded a semi YouTube [TS]

00:04:30   video I guess but it still was one it [TS]

00:04:32   still had animations in it it still had [TS]

00:04:34   fun parts of it it still took work I'm [TS]

00:04:36   assuming right yeah there is a very [TS]

00:04:39   you've come back how does it feel to [TS]

00:04:41   make your triumphs huge what you're [TS]

00:04:45   really you're really enjoying this [TS]

00:04:47   aren't you [TS]

00:04:48   what I enjoy most is the comments that I [TS]

00:04:52   see so often oh yes I know these tickle [TS]

00:04:55   you podcast the CGP grey who sometimes [TS]

00:04:58   uploads YouTube videos do you know that [TS]

00:05:01   I mean I have no say in this kind of [TS]

00:05:04   thing but the consensus on my Wikipedia [TS]

00:05:07   page was to reverse the order in which [TS]

00:05:09   and which my professions are listed I [TS]

00:05:11   mean all you can do is just look at the [TS]

00:05:13   facts I mean I'm not one to talk right [TS]

00:05:16   because I have not uploaded anything to [TS]

00:05:19   my YouTube channel for a while there is [TS]

00:05:21   a good reason for that which we'll get [TS]

00:05:22   into later like I just have a ton of [TS]

00:05:23   footage who's sitting on my iPhone that [TS]

00:05:25   I haven't been able to do anything with [TS]

00:05:27   because I've been working on some other [TS]

00:05:28   stuff but I'm pleased to see that you've [TS]

00:05:31   made your return I'm glad I'm glad that [TS]

00:05:35   - you're pleased that I've made a return [TS]

00:05:37   I always figure it's not for me to [TS]

00:05:39   determine how people want to describe [TS]

00:05:42   what it is that I do and I'll I'll let [TS]

00:05:44   them describe it however they want but I [TS]

00:05:45   do too think it's funny when people list [TS]

00:05:47   essentially in reverse order all the [TS]

00:05:50   things that I do [TS]

00:05:50   those are always entertaining comments I [TS]

00:05:53   think it makes sense though cuz like you [TS]

00:05:55   have to mostly regular shows like - [TS]

00:05:58   mostly regular podcasts in any YouTube [TS]

00:06:00   channel where you post stuff on an [TS]

00:06:03   incredibly sporadic basis I'm not [TS]

00:06:07   arguing with the Wikipedia here I just [TS]

00:06:08   think it's funny that someone went in [TS]

00:06:10   and changed it I am looking at CGP grey [TS]

00:06:11   podcaster and educational youtuber [TS]

00:06:13   mm-hmm that's wonderful that is one I'm [TS]

00:06:17   glad you liked it [TS]

00:06:18   did you go back into the swing of things [TS]

00:06:20   okay yeah yeah it was fine okay this is [TS]

00:06:24   this is one of these things that is it's [TS]

00:06:28   a bit weird to have a podcast where you [TS]

00:06:32   sort of talk about your working life in [TS]

00:06:34   public because like sometimes there are [TS]

00:06:38   things that you kind of [TS]

00:06:39   can't talk about and people know I [TS]

00:06:41   always whenever I can I tried to take [TS]

00:06:44   time off for the summer because it is [TS]

00:06:46   the eternal teacher within me who feels [TS]

00:06:48   like summer time nobody should work [TS]

00:06:50   during the summer time but this past [TS]

00:06:52   summer just for various things that [TS]

00:06:54   aren't necessarily really interesting to [TS]

00:06:56   talk about on the show like I was really [TS]

00:06:57   busy with non public work stuff so the [TS]

00:07:02   YouTube channel was essentially on pause [TS]

00:07:03   for a couple of months and that's part [TS]

00:07:06   of what the part of what the delay was [TS]

00:07:07   but the Q&A video like people seem to [TS]

00:07:09   like it the reception seems to be good [TS]

00:07:11   I'm never quite sure with the Q&A video [TS]

00:07:14   as I always feel like since they're a [TS]

00:07:15   little bit of a different kind of video [TS]

00:07:17   I don't know how they're going to be [TS]

00:07:18   received but yeah I'm always happy to [TS]

00:07:21   post up on the the YouTube channel like [TS]

00:07:22   I genuinely feel better when I do that [TS]

00:07:25   kind of thing is that that's the sort of [TS]

00:07:28   work that my brain treats as like the [TS]

00:07:31   realest most counting estate i do it's [TS]

00:07:34   like oh you've uploaded a YouTube video [TS]

00:07:36   that's that's real work like oh you put [TS]

00:07:38   out a bunch of podcast as months it's [TS]

00:07:40   like ah you were just talking to people [TS]

00:07:41   like that's not real work is is how my [TS]

00:07:44   brain sort of treats it okay okay you [TS]

00:07:46   keep treating it like that that's fine [TS]

00:07:48   and you keep treating it like no work if [TS]

00:07:50   that helps you to continue to do these [TS]

00:07:52   things that's fine by me I'm not saying [TS]

00:07:56   that it helps me to continue I'm just [TS]

00:07:57   simply saying that's how my brain treats [TS]

00:07:59   it yeah and it's it's just like a you [TS]

00:08:01   can't argue with brains you know they're [TS]

00:08:03   gonna do what they do and like I would [TS]

00:08:05   genuinely try to argue with my brain and [TS]

00:08:07   be like you know podcasting is real work [TS]

00:08:08   too and my brain just kind of shrugged [TS]

00:08:10   at that it's like yeah I guess whatever [TS]

00:08:12   and it looks away whatever lazy planning [TS]

00:08:15   reacts yeah exactly exactly are you back [TS]

00:08:18   into the swing though like are you [TS]

00:08:20   working on meaty videos you know yeah [TS]

00:08:23   what are they they're historical science [TS]

00:08:26   videos that you make historical science [TS]

00:08:30   video yes yeah we did we actually we [TS]

00:08:32   didn't quite get into it last time but [TS]

00:08:35   we sort of touched on like our sleep [TS]

00:08:37   schedules being all messed up and you'll [TS]

00:08:38   have to tell me about that that sleep [TS]

00:08:39   survey later but gosh yeah we'll just [TS]

00:08:43   still didn't really understand what was [TS]

00:08:45   occurring with that but anyway I did we [TS]

00:08:50   were talking then about like [TS]

00:08:52   trying to have a regular sleep schedule [TS]

00:08:54   and how important it is and and it is [TS]

00:08:57   one of these things that I did I did [TS]

00:08:59   have this really exhausting summer and I [TS]

00:09:01   as I was mentioning last time like I [TS]

00:09:02   just felt like I could not get back into [TS]

00:09:04   the regular flow of things and so I did [TS]

00:09:08   end up taking a gradation to really [TS]

00:09:11   buckle down and be like okay brain you [TS]

00:09:14   and me like we're gonna get back into [TS]

00:09:16   the schedule of real work that's really [TS]

00:09:20   going to happen and we're going to be [TS]

00:09:21   getting up at 5:30 and you're not gonna [TS]

00:09:23   like any of it but we're gonna do this [TS]

00:09:26   and it's interesting it was it was [TS]

00:09:29   really quite brutal because my brain was [TS]

00:09:33   bucking very hard against this but I did [TS]

00:09:36   it it was important to do and like [TS]

00:09:37   that's part of the reason the Q&A video [TS]

00:09:38   came up and there's some other things in [TS]

00:09:40   the work it is interesting trying to do [TS]

00:09:43   the thing where you force yourself back [TS]

00:09:47   into a into a pattern so anyway that's [TS]

00:09:50   something that I was up to and I've been [TS]

00:09:53   now regularly getting up you know very [TS]

00:09:57   early in the morning which again is a [TS]

00:09:59   thing that really is the number one like [TS]

00:10:01   contributing factor to how do I feel [TS]

00:10:03   about how my working life is going and [TS]

00:10:05   how productive do I feel that I am at [TS]

00:10:07   any particular day so I'm pretty happy [TS]

00:10:08   about that well I'm pleased that you [TS]

00:10:10   were able to somehow get it back right [TS]

00:10:12   like my thing was just I came back to [TS]

00:10:16   work with a messed up schedule at one of [TS]

00:10:18   the most important parts of my working [TS]

00:10:21   year so I had was forced into a actually [TS]

00:10:25   my sleep cycle wasn't forced at all like [TS]

00:10:27   it was still just a disaster for most of [TS]

00:10:30   the last few weeks but there's kind of [TS]

00:10:33   not really been much choice like I just [TS]

00:10:35   have to kind of just live of it it also [TS]

00:10:37   didn't help that like the way in which [TS]

00:10:41   the work of curves during this period of [TS]

00:10:43   time meant that there was some times [TS]

00:10:45   where I was going to bed at 2:30 because [TS]

00:10:47   I had enough choice be me because you [TS]

00:10:50   were recording with somebody and like on [TS]

00:10:52   the west coast of the time they were [TS]

00:10:53   available [TS]

00:10:54   exactly right like that there's nothing [TS]

00:10:56   I can do about that and so that really [TS]

00:10:58   didn't help so like even because there [TS]

00:11:01   was a lot of stuff contributing to me [TS]

00:11:03   staying up later even if I didn't want [TS]

00:11:04   to so basically like [TS]

00:11:06   I'm still in a real bad way with sleep [TS]

00:11:08   right now mm-hmm but it's not jet lag [TS]

00:11:11   anymore [TS]

00:11:11   like I've just got a really screwed up [TS]

00:11:14   schedule because I haven't done a very [TS]

00:11:16   good job of managing it and maybe for [TS]

00:11:20   the first time in my life I have truly [TS]

00:11:22   recognized the effect of bad sleep on me [TS]

00:11:24   oh yeah I feel like maybe for the first [TS]

00:11:27   time I've really been able to be like oh [TS]

00:11:29   I feel really bad today [TS]

00:11:31   and I think it might be because I [TS]

00:11:33   haven't been sleeping mm-hmm and this is [TS]

00:11:36   maybe the first time this has ever [TS]

00:11:37   really happened and I think it's because [TS]

00:11:40   this has been the biggest shock to my [TS]

00:11:42   system like with the amount of time that [TS]

00:11:45   I spent in another time zone and then [TS]

00:11:48   not being able to get into a position [TS]

00:11:50   where I was able to change it even [TS]

00:11:52   though my life around me has dictated [TS]

00:11:55   that I had to change right so like I've [TS]

00:11:58   been having like errands to run or [TS]

00:12:01   meetings or things that were happening [TS]

00:12:02   in the morning in England mm-hmm but [TS]

00:12:05   everything else was happening in the [TS]

00:12:08   evening in the u.s. dark is you're a big [TS]

00:12:11   big stretch of time in-between so I was [TS]

00:12:14   having to cater to all of it in a way [TS]

00:12:17   that was also being quite badly [TS]

00:12:20   jet-lagged mm-hmm right like it was all [TS]

00:12:22   just happening and this is maybe the [TS]

00:12:26   first time where I've been like I have [TS]

00:12:28   not felt great the last couple of weeks [TS]

00:12:29   and I and you know I've been getting [TS]

00:12:32   colds and stuff like that happening here [TS]

00:12:35   and there right like it keeps coming and [TS]

00:12:37   going and it's like yeah I need to sleep [TS]

00:12:40   more since you happen to have have had [TS]

00:12:44   this schedule where there's two blocks [TS]

00:12:46   of working time that are separated by a [TS]

00:12:48   great distance during the day have you [TS]

00:12:50   ever tried naps Mike I hate naps say I [TS]

00:12:54   hate them I used I used to be this guy I [TS]

00:12:57   got and I used to I used to have like a [TS]

00:13:00   moral rejection of naps as I go naps [TS]

00:13:04   that's that's for lazy people and cats [TS]

00:13:06   right that you know like a grown man [TS]

00:13:08   it's not gonna lie down and take a [TS]

00:13:10   little nap but it is it is a thing that [TS]

00:13:13   I have tried and I feel like the most [TS]

00:13:16   beautiful and perfect sleep cycle for me [TS]

00:13:18   but that is yet also the [TS]

00:13:20   fragile is is the waking up early in the [TS]

00:13:23   morning and then taking a very brief [TS]

00:13:25   midday nap and kind of breaking the day [TS]

00:13:28   into two phases it's like when I can get [TS]

00:13:33   into that groove [TS]

00:13:34   it's everything everything is right in [TS]

00:13:37   the world and I used to be really [TS]

00:13:38   opposed to naps and if you're really [TS]

00:13:41   opposed to then like I think you should [TS]

00:13:42   I think you should just give it a try [TS]

00:13:43   like a very very short naps like just 20 [TS]

00:13:45   minutes maybe 30 minutes you know not an [TS]

00:13:48   hour but it it it really is very helpful [TS]

00:13:51   I want to give you I've just written [TS]

00:13:54   this down in a notebook that I have in [TS]

00:13:55   front of me I have I have two points [TS]

00:13:58   here about naps okay point number one [TS]

00:14:01   every time I ever taken a nap we have a [TS]

00:14:04   purpose for accidentally mostly [TS]

00:14:06   accidentally I wake up and I don't know [TS]

00:14:10   where I am I don't know what day it is I [TS]

00:14:12   don't know what time it is and I just [TS]

00:14:13   feel atrocious [TS]

00:14:15   yeah no accidental naps are awful and [TS]

00:14:18   I'm with you there 100% of the time if [TS]

00:14:20   you wake up from an accidental nap it's [TS]

00:14:23   that feeling of like like what where am [TS]

00:14:28   I like what what happened in my was i [TS]

00:14:30   suffocating to death and then and then [TS]

00:14:33   you have that horrific sleep inertia [TS]

00:14:35   where it's like oh I'm sitting up from [TS]

00:14:37   the couch but it feels like only my soul [TS]

00:14:40   has sat up and my body is still lying on [TS]

00:14:42   the couch it's terrible yeah that sound [TS]

00:14:45   that you made is the perfect way of [TS]

00:14:48   describing the feeling mmhmm yeah that [TS]

00:14:50   that is also the the alarm went off when [TS]

00:14:53   I was in the middle of a dream waking up [TS]

00:14:55   sound that's right this is like getting [TS]

00:14:57   up earlier in the morning as a good [TS]

00:14:59   can't I just need air but actually I was [TS]

00:15:04   just asleep the second part is an issue [TS]

00:15:08   that I have about planning into my day [TS]

00:15:11   while I consider to be wastes of time [TS]

00:15:15   and how I feel about those I waste time [TS]

00:15:18   every day [TS]

00:15:20   procrastinating like every human being [TS]

00:15:22   right like I waste of time of course but [TS]

00:15:25   it but if I plan into my day a period of [TS]

00:15:27   time where I won't be working I get very [TS]

00:15:30   anxious about that if I'm busy [TS]

00:15:33   this is my own problem that I need to [TS]

00:15:36   take steps to deal with and it's [TS]

00:15:38   something that I think about but it's [TS]

00:15:39   like if I shed you a lunch with a friend [TS]

00:15:41   whilst I'm also busy or I have a lunch [TS]

00:15:44   with a friend booked in and then my week [TS]

00:15:46   goes pear-shaped and I end up with a [TS]

00:15:49   bunch of tasks that need to be completed [TS]

00:15:51   I feel really anxious about that mmm so [TS]

00:15:54   the idea of having naps like planning to [TS]

00:15:56   take a nap I don't know I feel like I [TS]

00:15:59   would I feel like I would be very [TS]

00:16:02   uncomfortable about like oh I'm just [TS]

00:16:03   gonna go to sleep for an hour like no I [TS]

00:16:06   don't know yeah we can don't go to sleep [TS]

00:16:08   for an hour that's terrible Oh bad idea [TS]

00:16:10   well what are we talking here again 2030 [TS]

00:16:13   minutes that's all you need here and [TS]

00:16:15   also here's the trick with the 2030 [TS]

00:16:18   minute nap is you shouldn't really be [TS]

00:16:21   expecting to go into full sleep when you [TS]

00:16:26   get into this routine you're not you [TS]

00:16:29   know really sleeping what you're doing [TS]

00:16:31   is you're going into a kind of low power [TS]

00:16:34   mode for a little bit that that's that's [TS]

00:16:37   what's occurring and it makes it easier [TS]

00:16:39   to pull out of without feeling like [TS]

00:16:42   you're drowning and you're dying [TS]

00:16:43   don't do the hour thing if you're always [TS]

00:16:46   going to feel terrible with with an hour [TS]

00:16:47   sleep that's that's bad idea because it [TS]

00:16:49   always takes me a long time to go to [TS]

00:16:51   sleep always yeah but this is it you [TS]

00:16:53   don't don't think about it like I'm [TS]

00:16:55   going to bed in the middle of the day [TS]

00:16:57   think about it more I'm closing my eyes [TS]

00:17:00   for 25 minutes and that that's it that's [TS]

00:17:03   all you have to do just close your eyes [TS]

00:17:05   for 25 minutes and and that is that is [TS]

00:17:08   the minimum that that needs to occur and [TS]

00:17:10   I guess at it in my experience this is [TS]

00:17:15   this is a fragile thing in in even in my [TS]

00:17:20   life which I try to keep as relatively [TS]

00:17:21   unscheduled as possible like stuff comes [TS]

00:17:24   up that'll always make it inconvenient [TS]

00:17:26   to just go to sleep for a little bit in [TS]

00:17:28   the middle of the day but when when that [TS]

00:17:31   works like it works really great and if [TS]

00:17:33   you if you know you're going to have to [TS]

00:17:35   be up later it's it's vital like one of [TS]

00:17:39   one of my top conference survival tips [TS]

00:17:42   like I was doing a bunch of conferences [TS]

00:17:44   over the summer [TS]

00:17:45   is you have to go back to the hotel and [TS]

00:17:50   take a nap at some point in the [TS]

00:17:52   afternoon and and like that that is for [TS]

00:17:55   me conference survival tip number one [TS]

00:17:58   like if you you do not do this you will [TS]

00:18:01   severely regret it later in the day well [TS]

00:18:04   but see then the thing is I know I know [TS]

00:18:05   that's gone wrong for you like I've been [TS]

00:18:08   in situations where I said to you where [TS]

00:18:12   were you yesterday and you said to me I [TS]

00:18:14   was took a nap and didn't wake up I have [TS]

00:18:17   no memory of what when this is I think [TS]

00:18:20   you're like making up a story so that [TS]

00:18:22   you don't have to take it out this is [TS]

00:18:24   true I'm not a nine year old like no [TS]

00:18:27   one's putting me down right like we're [TS]

00:18:29   good I remember it was somewhere it was [TS]

00:18:32   even at all I was at a WWDC or something [TS]

00:18:35   I remember saying to you where did you [TS]

00:18:37   go and you were like oh well I went to [TS]

00:18:39   take a nap [TS]

00:18:39   and then I woke up I know what should I [TS]

00:18:42   know what you're talking about [TS]

00:18:43   I went upstairs in the evening and just [TS]

00:18:47   fell asleep on my bed because I was [TS]

00:18:48   exhausted and slept through the whole [TS]

00:18:49   night yeah that was a WWDC that was the [TS]

00:18:52   first WI can see was I thought like oh [TS]

00:18:54   I'm gonna come back downstairs I'm just [TS]

00:18:56   gonna go upstairs for a little while but [TS]

00:18:58   this is actually my brain was tricking [TS]

00:18:59   me because I was really tired from the [TS]

00:19:00   time changes but that that was not a I'm [TS]

00:19:02   lying down to take a nap thing that was [TS]

00:19:04   is it was it was like 9 o'clock at night [TS]

00:19:06   already which by my measure is a [TS]

00:19:08   reasonable time for everyone to be [TS]

00:19:10   winding down the night but it seems that [TS]

00:19:12   for most people this is when they think [TS]

00:19:13   the evening begins just kicking off yeah [TS]

00:19:16   which which I find very frustrating are [TS]

00:19:19   you sitting in front of your computer [TS]

00:19:20   right now if so I'd like you to think [TS]

00:19:23   about something if your computer crashed [TS]

00:19:25   crashed hard it circuits casting off [TS]

00:19:29   their mortal coils what would you lose [TS]

00:19:32   think about all of the documents [TS]

00:19:35   projects contracts photos videos that [TS]

00:19:38   you have on your computer that you'd [TS]

00:19:41   never see again you need to protect [TS]

00:19:43   those files with online backup and [TS]

00:19:46   that's why this episode of cortex is [TS]

00:19:48   brought to you by Backblaze Backblaze [TS]

00:19:51   can help you avoid that terrible loss [TS]

00:19:54   all for just $5 a month for unlimited [TS]

00:19:59   backup for your Mac or PC I know I've [TS]

00:20:02   mentioned it before but a while ago I [TS]

00:20:04   had a real hard crash on my computer and [TS]

00:20:07   were it not for Backblaze I would have [TS]

00:20:10   lost the original documents for most of [TS]

00:20:13   my youtube back catalogue but because I [TS]

00:20:16   had Backblaze they just shipped me an [TS]

00:20:19   encrypted drive through the mail a [TS]

00:20:21   couple days later and all was right in [TS]

00:20:23   the world back please is what I use to [TS]

00:20:26   keep my file safe it's what I have used [TS]

00:20:29   to restore my irreplaceable files and [TS]

00:20:32   it's not just for me they have restored [TS]

00:20:34   over 20 billion files if you don't have [TS]

00:20:38   Backblaze running on the computer you're [TS]

00:20:40   sitting in front of right now you really [TS]

00:20:43   need to change that open up your web [TS]

00:20:46   browser and type in back please calm [TS]

00:20:48   slash cortex go there right now and [TS]

00:20:52   start your 15-day free trial you won't [TS]

00:20:55   regret it [TS]

00:20:56   their service is simple gimmick free and [TS]

00:20:59   clear $5 a month unlimited backup [TS]

00:21:03   Backblaze calm / cortex I would suggest [TS]

00:21:07   that you try the NAP thing just try it [TS]

00:21:09   for a little while and I also I would [TS]

00:21:11   also want to make a suggestion out there [TS]

00:21:13   for you and for the listeners is to [TS]

00:21:16   reframe sleep as part of the working [TS]

00:21:21   cycle not to not necessarily think of it [TS]

00:21:24   in the way that you're thinking of it [TS]

00:21:25   like I'm planning in this period of time [TS]

00:21:28   where I'm doing nothing I think it's [TS]

00:21:30   it's important to reframe this as a [TS]

00:21:33   necessary part of work and that is part [TS]

00:21:36   of the reason why I like I specifically [TS]

00:21:38   took time in my schedule to say like the [TS]

00:21:40   number one thing that I am going to try [TS]

00:21:42   to fix is my sleep schedule and if I [TS]

00:21:45   have to mess up the rest of everything [TS]

00:21:48   that I'm working on like I don't care [TS]

00:21:50   because this is this is like the ground [TS]

00:21:52   bass level if this isn't fixed almost [TS]

00:21:57   nothing else matters so I think there [TS]

00:22:00   should be a reframing in your mind of [TS]

00:22:03   sleep as a part of work mm-hmm [TS]

00:22:06   this feels like a long-term project [TS]

00:22:08   honestly like if this is gonna be a [TS]

00:22:10   thing now I'm able to do because like [TS]

00:22:11   right now I'm listening to you and I'm [TS]

00:22:13   I'm not gonna nap this might have to be [TS]

00:22:17   a real long-term thing I just I don't [TS]

00:22:20   know maybe maybe I need to feel these [TS]

00:22:22   effects again right so this is the first [TS]

00:22:25   time it's ever happened to me and [TS]

00:22:27   they're still a part of my mind where [TS]

00:22:28   it's like these will really like [TS]

00:22:30   extenuating circumstances but there is [TS]

00:22:32   also a possibility that as I am [TS]

00:22:34   approaching my 30th year that this is [TS]

00:22:38   how I'm gonna be now right that like [TS]

00:22:40   every time I come back from a trip I'm [TS]

00:22:41   gonna feel like this so I need to see if [TS]

00:22:44   that's gonna be a thing that occurs as I [TS]

00:22:46   take more trips throughout the rest of [TS]

00:22:47   the year then I'll maybe consider [TS]

00:22:49   nothing but right now I'm clutching onto [TS]

00:22:52   anything that still makes me feel like [TS]

00:22:53   I'm in my 20s so we're not taking naps [TS]

00:22:56   is one of those things I wasn't going to [TS]

00:22:59   bring it up Mike but of course like yes [TS]

00:23:01   this is this is one of these things that [TS]

00:23:06   as not it not you but like as one ages I [TS]

00:23:09   saw in my find that they need to focus [TS]

00:23:13   on some things in a different way than [TS]

00:23:16   they used to [TS]

00:23:16   well look I'm not an old man right and [TS]

00:23:19   it didn't say nighttime I'll say that [TS]

00:23:21   you were I know I know that I can and I [TS]

00:23:22   know that there's gonna be many people [TS]

00:23:24   that hear me say as I'm approaching my [TS]

00:23:25   phase and they start rolling their eyes [TS]

00:23:26   but over the last couple of years there [TS]

00:23:29   have been a few things in my life that I [TS]

00:23:31   have felt change and I know it's because [TS]

00:23:34   I'm getting older [TS]

00:23:35   can you give me an example of a thing [TS]

00:23:37   that you have noticed as you've gotten [TS]

00:23:38   older that has changed are you able to [TS]

00:23:41   drink as hard as you used to Mike I [TS]

00:23:42   would say I've never really been a hard [TS]

00:23:45   drinker hmm but what I have noticed is [TS]

00:23:50   if I have any alcohol I can tell the [TS]

00:23:54   next day like if somebody was to sneak [TS]

00:23:57   alcohol into a beverage right like I [TS]

00:24:00   would know the next day because I would [TS]

00:24:03   feel like that they poisoned me [TS]

00:24:04   technically I think they have exactly [TS]

00:24:06   what yeah I'm yeah okay technically they [TS]

00:24:08   did but yeah I I would say that I feel [TS]

00:24:13   it now in a way that I never did before [TS]

00:24:16   like any amount of alcohol some like I [TS]

00:24:18   always get a bad hangover or I feel sick [TS]

00:24:21   or anything like that just my body knows [TS]

00:24:23   who that is probably the [TS]

00:24:26   easiest one that like I have felt is [TS]

00:24:29   like yeah okay I feel like this is [TS]

00:24:32   probably a consequence of me get [TS]

00:24:33   becoming older those are two things in [TS]

00:24:36   this conversation one of one of which is [TS]

00:24:38   I do think that you do have to be aware [TS]

00:24:41   that things change over time and I think [TS]

00:24:46   you I think you are wandering into the [TS]

00:24:48   valley that many of us wander into which [TS]

00:24:50   is is recognizing likes you have to be [TS]

00:24:52   protective of sleep and I always found [TS]

00:24:55   myself very sensitive to changes in [TS]

00:24:58   sleep and I think that that is just [TS]

00:25:00   cranking up as time goes on and then [TS]

00:25:04   there's the other thing of just like [TS]

00:25:05   being aware of your own working habits [TS]

00:25:08   changing over time so yeah there's [TS]

00:25:10   something out like something I wasn't [TS]

00:25:12   really interested in was with his last [TS]

00:25:14   episode of trying to fix my own sleep [TS]

00:25:16   schedule is like I've always been very [TS]

00:25:20   naturally a morning person and I was [TS]

00:25:23   just having such a hard time booting [TS]

00:25:25   back into that that there is there is a [TS]

00:25:27   question in my mind of maybe it's time [TS]

00:25:30   to reevaluate what your schedule [TS]

00:25:32   actually looks like like maybe this [TS]

00:25:34   thing that was that was previously true [TS]

00:25:37   is no longer true that waking up super [TS]

00:25:39   early is is like the best way to for me [TS]

00:25:42   to have a good day because again I think [TS]

00:25:45   you have to constantly re-evaluate the [TS]

00:25:47   way that you work and the way that you [TS]

00:25:50   set up your schedule and what while I [TS]

00:25:52   have booted myself back into what I what [TS]

00:25:54   what for me I know is the ideal [TS]

00:25:56   situation where either wake up or I'm [TS]

00:25:59   pretty much half awake before my alarm [TS]

00:26:02   goes off anyway and that's like ah okay [TS]

00:26:05   great now I know I'm in in the perfect [TS]

00:26:07   zone but it took so long to get there [TS]

00:26:10   that I do wonder like hmm maybe this [TS]

00:26:14   early of a schedule just isn't for me [TS]

00:26:16   anymore and I'll have to just see over [TS]

00:26:18   the next several months like how do i [TS]

00:26:20   how do I feel about this maybe this is a [TS]

00:26:22   thing that needs to be adjusted or or [TS]

00:26:24   maybe it's just well I had an unusually [TS]

00:26:26   exhausting summer and it just took [TS]

00:26:29   longer than expected to get back into [TS]

00:26:31   things because stuff changes over time [TS]

00:26:34   but it it's like I think it's varying [TS]

00:26:36   this skill of observing yourself I think [TS]

00:26:40   is one [TS]

00:26:40   the most important skills that you need [TS]

00:26:43   to have and being sensitive to things [TS]

00:26:48   don't always stay the same as as part of [TS]

00:26:51   as part of that skill so gray I feel [TS]

00:26:54   like I'll you know I'll listen as [TS]

00:26:55   they're waiting on the edge of their [TS]

00:26:57   seats right for where my parcel is I [TS]

00:26:59   don't think they are but okay I'm afraid [TS]

00:27:02   to say that there will be no live on [TS]

00:27:04   boxing today on the show oh you're not [TS]

00:27:08   going to treat the listeners to a lot of [TS]

00:27:10   audio unboxing of your Apple watch nope [TS]

00:27:12   because I have been bitten by the bug [TS]

00:27:16   that is possible delivery in that [TS]

00:27:21   apparently I'm not in my home today [TS]

00:27:24   mm-hmm because they have attempted to [TS]

00:27:28   deliver to me and couldn't couldn't [TS]

00:27:31   couldn't find me so I don't really know [TS]

00:27:33   what happened I'm sitting right here but [TS]

00:27:35   yeah that's that so no I'm sorry I'm [TS]

00:27:38   sorry cortex listeners there will be no [TS]

00:27:40   there will be no live unboxing for an [TS]

00:27:41   Apple watch on the show today because [TS]

00:27:43   I'm I'm in some other dimension I think [TS]

00:27:46   I'm sorry Mike it's like you have my you [TS]

00:27:50   have my sympathies [TS]

00:27:51   I too have very many a time at the end [TS]

00:27:54   of the day gone down to the ground floor [TS]

00:27:56   in my building and discovered many a [TS]

00:27:58   letter informing me that I was not home [TS]

00:28:00   all day to receive my packages that I [TS]

00:28:02   was waiting for feel like you lazy back [TS]

00:28:06   I know what happened they gave me a [TS]

00:28:10   delivery window you know like we're [TS]

00:28:12   gonna deliver between 3:15 and 4:15 [TS]

00:28:15   mm-hm [TS]

00:28:15   4:15 past mm-hmm so oh I see you think [TS]

00:28:21   I'm shenanigans here yeah somebody is [TS]

00:28:24   filling out on his tablet that he hit [TS]

00:28:26   his marks and you get whirring home yeah [TS]

00:28:29   because there's a lot there's always a [TS]

00:28:31   lot of things to deliver on a new iPhone [TS]

00:28:33   day breaks it's also a new iPhone day [TS]

00:28:36   today and I expect that they decided [TS]

00:28:40   that they were just gonna miss me out on [TS]

00:28:42   my window because he has double windows [TS]

00:28:44   he needs to hit [TS]

00:28:45   you know juicing the stats yep great [TS]

00:28:49   scourge of the world I said I get you [TS]

00:28:51   and then I want to change my delivery [TS]

00:28:53   day but the system is experiencing [TS]

00:28:54   difficulties all right from everybody [TS]

00:28:57   else who's really angry exactly we're [TS]

00:28:59   experiencing issues updating a possible [TS]

00:29:00   information at this time [TS]

00:29:02   me too me too I'm sorry Mike asked I'm [TS]

00:29:07   sorry that you didn't get your device's [TS]

00:29:09   on day one it's okay I genuinely am [TS]

00:29:11   sorry because I know this is a thing [TS]

00:29:13   that is actually part of your job is [TS]

00:29:16   getting these things on time yeah [TS]

00:29:18   luckily the Apple watch isn't as much of [TS]

00:29:20   a problem if it was a phone I would be [TS]

00:29:22   in in much more disarray right now but [TS]

00:29:25   this is just gonna be a mild [TS]

00:29:26   inconvenience honestly it's like I'll [TS]

00:29:28   block it out I've still got a few days [TS]

00:29:30   before see you've shown your hand then [TS]

00:29:32   you didn't buy an iPhone 8 no I didn't [TS]

00:29:34   buy an iPhone 8 oh yeah we're likes ever [TS]

00:29:36   so slightly sneaking towards the iPhone [TS]

00:29:38   discussion again which we're not gonna [TS]

00:29:39   have right now no of course I want to [TS]

00:29:41   talk about the sleep survey because it [TS]

00:29:45   kind of took a real turn gray in the [TS]

00:29:47   reddit it kind of got bit out of control [TS]

00:29:49   so my original conceit of my [TS]

00:29:52   ill-conceived survey was one quick [TS]

00:29:54   question just to try and get a rough [TS]

00:29:56   idea of do cortex listeners if given the [TS]

00:30:01   chance would they give up sleep right [TS]

00:30:03   like that was all the question was to me [TS]

00:30:04   it was like do you prefer to sleep or [TS]

00:30:06   would you prefer to not sleep but you [TS]

00:30:08   know what Mike when you were talking to [TS]

00:30:10   me on the show I was very confused as to [TS]

00:30:12   what your question was okay and I was [TS]

00:30:14   also really aware when I was listening [TS]

00:30:16   to do my edit of the show that I still I [TS]

00:30:20   still felt like I don't understand what [TS]

00:30:22   the hell this guy's asking me I don't [TS]

00:30:23   under I don't I can't conceptualize what [TS]

00:30:25   this question really is the thing I mean [TS]

00:30:27   I think this is a problem that many [TS]

00:30:28   people had too many people were trying [TS]

00:30:30   to find this to be like a real [TS]

00:30:33   scientific survey that I was attempting [TS]

00:30:35   to conduct it was just a pure thing of [TS]

00:30:37   like if somebody said to you you can [TS]

00:30:40   never sleep again would you take it that [TS]

00:30:42   was a lot one to know is like is the [TS]

00:30:43   idea of do our listeners feel like they [TS]

00:30:47   enjoy sleep I guess is maybe a better [TS]

00:30:49   way to phrase the question yeah enjoy it [TS]

00:30:52   so much that they would never give it up [TS]

00:30:54   that's kind of it but Mike I was looking [TS]

00:30:56   for this is like if you have a [TS]

00:30:58   conversation or someone [TS]

00:30:59   says like Oh what superpowers would you [TS]

00:31:01   want you have to get out the like the [TS]

00:31:03   lawyer [TS]

00:31:03   yes alt about what the details are of [TS]

00:31:06   the superpower because it really matters [TS]

00:31:07   like I'm gonna belitz like okay well [TS]

00:31:10   yeah let me we need to go through a few [TS]

00:31:12   things here as like well when the heat [TS]

00:31:15   death of the universe arrives like am I [TS]

00:31:16   still around because I'm invulnerable [TS]

00:31:18   like well then I don't want you're just [TS]

00:31:19   like you need to get out the piece of [TS]

00:31:20   paper here and so when you say you don't [TS]

00:31:22   need to sleep is like okay well do I [TS]

00:31:24   live the same amount of time and my [TS]

00:31:26   lifespan has just increased a third or [TS]

00:31:28   am I still counting down the same number [TS]

00:31:31   of hours like this this really matters [TS]

00:31:33   just just take it as it was all it was [TS]

00:31:35   it was just a simple question anyway I [TS]

00:31:37   know now I've learned a lesson because [TS]

00:31:40   the reddit thread is full of people [TS]

00:31:42   asking me for raw clarifications no [TS]

00:31:45   there's no rules everybody like they [TS]

00:31:47   though I wasn't trying to set up a world [TS]

00:31:49   for you you can't answer the question [TS]

00:31:50   without understanding the rules yes well [TS]

00:31:53   I mean it was meant to just be like [TS]

00:31:55   really like a litmus test a gauge like [TS]

00:31:58   just just a very rough idea was all I [TS]

00:32:00   was looking for but you really found out [TS]

00:32:02   is that there's there's two kinds of [TS]

00:32:04   listeners the kind of listeners who [TS]

00:32:05   don't care and the kind of listeners [TS]

00:32:07   like me who get out the rulebook and [TS]

00:32:09   they're like okay well now tell me where [TS]

00:32:11   on this D&D chart this is going to [TS]

00:32:13   follow right what do you mean by the [TS]

00:32:14   word chaos right that's that's what you [TS]

00:32:16   discovered oh do you know what I can [TS]

00:32:18   actually see a delivery driver outside [TS]

00:32:21   my window go go get it a try and shout [TS]

00:32:24   go get him go run I don't know if he's [TS]

00:32:27   gonna make it guys I don't think you [TS]

00:32:37   listeners can hear it [TS]

00:32:38   I just heard mic through my headphones [TS]

00:32:40   yelling at the delivery driver to go get [TS]

00:32:43   his attention let's see what happens I'm [TS]

00:32:47   sure this is very dramatic for you [TS]

00:32:48   listeners I'm I'm sure you're all very [TS]

00:32:50   invested in whether or not Mike is [TS]

00:32:53   getting his watches today doesn't sound [TS]

00:32:59   good doesn't sound good I don't believe [TS]

00:33:03   him [TS]

00:33:05   I didn't sound it didn't sound good when [TS]

00:33:08   you were coming back sitting outside the [TS]

00:33:10   window he's like nah 62 like whatever [TS]

00:33:12   anyway alright now that you're back Mike [TS]

00:33:15   tell me the results of this sleep survey [TS]

00:33:18   that made no logical sense at all when [TS]

00:33:21   you really went just ask people do you [TS]

00:33:22   like sleep yes or no for the whole time [TS]

00:33:25   from the the beginning of the survey to [TS]

00:33:28   now it was around 60% to 40% and that [TS]

00:33:32   that's 60 percent people would say I [TS]

00:33:34   wouldn't want to sleep and 40 percent of [TS]

00:33:36   people said that they would sleep and [TS]

00:33:38   even though so many people required [TS]

00:33:41   rules there there were many thousands of [TS]

00:33:43   people that filled out the survey [TS]

00:33:45   without clurel clarifications and [TS]

00:33:48   basically my hypothesis that I had in my [TS]

00:33:51   mind came true which was that given the [TS]

00:33:54   chance most of our listeners would [TS]

00:33:56   prefer to use that time for something [TS]

00:33:58   else [TS]

00:33:58   other than sleeping that was kind of all [TS]

00:34:01   I wanted to know really but for whatever [TS]

00:34:03   reason IVA I phrased it badly or like [TS]

00:34:06   just this isn't the type of question [TS]

00:34:07   you're allowed to ask people I don't [TS]

00:34:11   know who those people are who filled out [TS]

00:34:12   yes they'd go without sleep without [TS]

00:34:14   doing the rules clarification that's [TS]

00:34:16   it's like wishing with a genie you know [TS]

00:34:18   without getting out the rules as well so [TS]

00:34:19   I mean well you're gonna get out buddies [TS]

00:34:21   forever that you didn't ask for if you [TS]

00:34:23   do that this is one of those monkey pour [TS]

00:34:25   type situations that's all it is you [TS]

00:34:27   know you say you can't sleep well well [TS]

00:34:30   that means you lose your eyelids and [TS]

00:34:31   like ends up being but like there's a [TS]

00:34:34   bad situation in there somewhere [TS]

00:34:36   but that's not what I was looking for [TS]

00:34:37   but that's what I think most people in [TS]

00:34:40   our reddit thread we're expecting was [TS]

00:34:42   gonna happen but it was a simple [TS]

00:34:44   question I feel like you got a you got a [TS]

00:34:46   real bucket full of internet right there [TS]

00:34:47   Mike that's what I got I got a couple of [TS]

00:34:50   pistols of internet thrown at me over [TS]

00:34:53   over a couple of weeks and you know what [TS]

00:34:55   as well this is I know this is gonna be [TS]

00:34:57   one of these things it's gonna come back [TS]

00:34:58   to me forever this is gonna be one of [TS]

00:35:02   those things that in four years time I [TS]

00:35:04   will still be getting questions about [TS]

00:35:06   clarifications of the rules of the sleep [TS]

00:35:09   no sleep survey that'll teach you no [TS]

00:35:11   more surveys Mike Wow yeah [TS]

00:35:13   no most no more surveys I'm not gonna [TS]

00:35:15   say that though because I might have [TS]

00:35:17   surveys in the future [TS]

00:35:19   but next time I do a survey I'm at least [TS]

00:35:20   gonna know what I'm letting myself in [TS]

00:35:22   for instead I'll do a survey I'll ask [TS]

00:35:24   the people if they want surveys but but [TS]

00:35:26   what kind of survey is great this [TS]

00:35:29   episode of cortex is brought to you in [TS]

00:35:30   part by our friends at hover building [TS]

00:35:33   your online identity has never been more [TS]

00:35:36   important and with hover you find the [TS]

00:35:38   domain that shows the world who you are [TS]

00:35:40   what you're passionate about and what [TS]

00:35:42   you're building every single project I [TS]

00:35:45   have ever started I think one of the [TS]

00:35:48   very first things that I do is go to [TS]

00:35:50   hover comm and check for domain names [TS]

00:35:53   when we were naming the name of our [TS]

00:35:55   company when we were coming up with the [TS]

00:35:57   name relay FM we went through lists and [TS]

00:36:00   lists of ideas that we had and one of [TS]

00:36:02   the reasons that we decided to call our [TS]

00:36:04   company relay FM is because the domain [TS]

00:36:06   was available that's how important it is [TS]

00:36:08   in today's world for you to have the [TS]

00:36:10   name of the thing that you want to make [TS]

00:36:12   you want to be able to protect the [TS]

00:36:13   identity and that's where hover comes in [TS]

00:36:15   I think about like myself I have Mike [TS]

00:36:17   Hurley dotnet Mike Hurley com [TS]

00:36:19   I have funny joke URLs like Mike was [TS]

00:36:21   right calm [TS]

00:36:22   I have jokes that I play on friends of [TS]

00:36:24   mine and I buy the URLs for them because [TS]

00:36:26   it's part of who I am online people know [TS]

00:36:29   what these things are and we find some [TS]

00:36:30   fun in it together if you want to put [TS]

00:36:33   your idea out into the world you need a [TS]

00:36:35   domain name for it it is that simple the [TS]

00:36:39   thing that's great about hover is that [TS]

00:36:40   they allow you to keep your domain [TS]

00:36:41   separate from your hosting so you never [TS]

00:36:43   have to get stuck with a hosting service [TS]

00:36:44   that doesn't meet your needs I love that [TS]

00:36:47   hover has a best-in-class support team [TS]

00:36:49   if I've ever needed help with anything [TS]

00:36:50   I've just sent them an email and they [TS]

00:36:52   get back to me and it's super simple [TS]

00:36:53   they have over 400 domain name [TS]

00:36:56   extensions to choose from as well [TS]

00:36:57   including all of the classics and fun [TS]

00:36:59   niche extensions it's how I'm able to [TS]

00:37:01   get comms dot FM's and even dot pizza if [TS]

00:37:04   I want to if you want to show the world [TS]

00:37:06   what you're passionate about hover is [TS]

00:37:08   there to help you make the first step [TS]

00:37:09   head to hover.com slash cortex and [TS]

00:37:12   you'll get 10% off your first purchase [TS]

00:37:14   I want to thank hover for their support [TS]

00:37:16   of this show and for helping me name the [TS]

00:37:18   things that I care about ok so one of [TS]

00:37:21   the reasons that I've struggled to sleep [TS]

00:37:24   is that I decided to take on a project [TS]

00:37:27   tied to the busiest part of my year [TS]

00:37:32   which was to record an audio book close [TS]

00:37:35   friend and colleague of mine mr. [TS]

00:37:37   Federico vtg he runs a website called [TS]

00:37:39   Mac stories and Mac stories is focused [TS]

00:37:42   on technology mostly around Apple [TS]

00:37:44   whether it's iOS devices Mac's I kind of [TS]

00:37:46   stuff they talk about these types of [TS]

00:37:48   things we spoken about Federico a lot on [TS]

00:37:50   this show because he's very good at [TS]

00:37:52   working on the iPad workflow and things [TS]

00:37:54   like that he writes a very in-depth and [TS]

00:37:59   interesting iOS review every year so he [TS]

00:38:03   was working on one for iOS 11 where he [TS]

00:38:06   goes into detail about all of the [TS]

00:38:08   different features and facets of iOS 11 [TS]

00:38:11   the update and the released Apple put [TS]

00:38:13   out I would say that [TS]

00:38:14   Federico's review is the definitive [TS]

00:38:17   review yes iOS 11 yep because he [TS]

00:38:20   explores and talks about everything that [TS]

00:38:22   is coming into it and it's really great [TS]

00:38:24   you can pick it up you can read parts of [TS]

00:38:26   it [TS]

00:38:26   Federico's reviews are longer than the [TS]

00:38:28   types of things that I would usually [TS]

00:38:30   read I think I've said on this show many [TS]

00:38:32   times like I don't like to read like I'm [TS]

00:38:34   not a big reader I'm not a big reader I [TS]

00:38:36   struggled to keep focus and attention on [TS]

00:38:38   reading books I like to listen to books [TS]

00:38:41   I like audiobooks you know any book that [TS]

00:38:43   we've read for the book clubs all that [TS]

00:38:45   sort of stuff I I do in audio versions [TS]

00:38:49   which I have mentioned I think serves [TS]

00:38:51   you poorly for some of the books that we [TS]

00:38:53   have read but I can't imagine redo some [TS]

00:38:57   of those books that became what a scam [TS]

00:38:59   yeah but that's the thing is I would pay [TS]

00:39:01   no attention to it and give up if I had [TS]

00:39:03   to read like I would give up they would [TS]

00:39:04   it just never would have worked so I [TS]

00:39:07   have spoken to Federico a few times [TS]

00:39:09   about like you know why don't you have [TS]

00:39:11   an audiobook version of your review like [TS]

00:39:13   I would love that [TS]

00:39:13   it would be an easier way for me and I'm [TS]

00:39:16   sure many other people to consume the [TS]

00:39:18   content and we spoke about this for a [TS]

00:39:21   couple of years and then I ended up [TS]

00:39:22   putting my money where my mouth is and I [TS]

00:39:25   recommend it to be the person that would [TS]

00:39:27   do it who we agreed upon it and I did it [TS]

00:39:31   and it was like 35 hours of work but I [TS]

00:39:34   narrated produced edited mastered an [TS]

00:39:39   audio book for Federico's iOS 11 review [TS]

00:39:44   and it's 5 hours and 22 minutes long [TS]

00:39:46   in total and it's available now you can [TS]

00:39:49   buy it there'll be links in the show [TS]

00:39:50   notes if you're interested I think it's [TS]

00:39:52   a really good way of consuming it if you [TS]

00:39:54   like podcasts and want this type of [TS]

00:39:55   information then go for it the reason [TS]

00:39:57   I'm bringing this up today is because [TS]

00:39:58   there are a couple of things through [TS]

00:40:00   this whole process that were interesting [TS]

00:40:03   to me the first of them being deadlines [TS]

00:40:06   and bosses because I've not really had [TS]

00:40:11   either of those things imposed on me in [TS]

00:40:14   a while oh don't you think but this the [TS]

00:40:17   the all of the shows that you do art are [TS]

00:40:19   deadlines like I think of you as [TS]

00:40:22   imposing deadlines upon me with regards [TS]

00:40:25   to this show like the podcasts are [TS]

00:40:27   deadlines yeah I imposed deadlines and [TS]

00:40:29   other people know but not me I choose [TS]

00:40:34   the deadlines right like I choose them [TS]

00:40:36   the over the deadlines that I have these [TS]

00:40:39   days at deadlines that I choose the [TS]

00:40:41   deadlines for this will not chosen by me [TS]

00:40:43   I mean in some instances they were [TS]

00:40:45   chosen by Apple like whenever Apple [TS]

00:40:47   wants because we don't know when iOS 11 [TS]

00:40:49   is gonna come out until like a week [TS]

00:40:51   before it comes out I always forget that [TS]

00:40:53   for some reason I in my head I'm always [TS]

00:40:55   thinking that that that is and that the [TS]

00:40:57   release date is announced at WWDC but it [TS]

00:40:59   isn't so there is like a time frame that [TS]

00:41:02   you can work to but so like there are [TS]

00:41:04   these issues where like we didn't know [TS]

00:41:06   when it was gonna come out so there was [TS]

00:41:07   like this deadline being set by the [TS]

00:41:09   universe and then you know also in [TS]

00:41:12   working with Federico like I'm working [TS]

00:41:13   for him I'm producing this book for him [TS]

00:41:15   he will put deadlines on me if like this [TS]

00:41:18   is when I'm gonna need it like they can [TS]

00:41:20   announce it on this date but I'm still [TS]

00:41:22   gonna need it X amount of time before [TS]

00:41:24   that so that was interesting yeah that [TS]

00:41:25   there's there's some amount of you need [TS]

00:41:28   to have it ahead of time yet to get it [TS]

00:41:30   ready to actually go up and I had like a [TS]

00:41:33   real boss right I had someone setting [TS]

00:41:36   the tasks I had someone providing me [TS]

00:41:38   with the material they would set [TS]

00:41:40   deadlines they would make approvals and [TS]

00:41:42   request me to make changes I have not [TS]

00:41:44   done something like this in a very long [TS]

00:41:46   time how did you feel about having a [TS]

00:41:48   boss like are you going to badmouth your [TS]

00:41:50   boss on the podcast he was no it was [TS]

00:41:53   fine because it was also it's a [TS]

00:41:55   collaborative thing right but there were [TS]

00:41:59   parts of it that [TS]

00:42:00   reminded me of having a bus and working [TS]

00:42:05   in a process because you know like they [TS]

00:42:07   would give me something I would make [TS]

00:42:09   something out of it and they would be [TS]

00:42:10   like are you gonna change this word you [TS]

00:42:11   got to reread this sentence you haven't [TS]

00:42:14   done this in the right way like this is [TS]

00:42:15   what it was like when I was writing [TS]

00:42:17   advertising copy at the bank right like [TS]

00:42:19   that's that was this process and it's [TS]

00:42:22   been a really long time since I've done [TS]

00:42:23   it and it was very interesting it was [TS]

00:42:25   illuminating for me illuminating how it [TS]

00:42:28   was both better and worse than I [TS]

00:42:30   expected in its own weird and [TS]

00:42:32   interesting ways right like I have [TS]

00:42:34   worked for myself for long enough which [TS]

00:42:36   makes me believe that I could never work [TS]

00:42:38   for anybody ever again but like it was [TS]

00:42:41   fine like it wasn't a problem for me to [TS]

00:42:45   be told what to do yeah like okay you [TS]

00:42:49   you say that but I think this is such a [TS]

00:42:52   different situation because you [TS]

00:42:53   essentially talk to yourself into doing [TS]

00:42:56   this right [TS]

00:42:57   you really bullied your way into a job [TS]

00:42:59   or like there needs to be an audio book [TS]

00:43:00   version there needs to be an audio book [TS]

00:43:02   yeah yeah eventually like so I'm gonna [TS]

00:43:03   make an audio book for it I don't think [TS]

00:43:05   this is this is a normal boss employee [TS]

00:43:07   relationally it's not well that's why [TS]

00:43:09   I'm saying it's like it's better and [TS]

00:43:11   worse right because like the better part [TS]

00:43:13   is that oh it was fine and the worst [TS]

00:43:15   part is realizing that all maybe it's [TS]

00:43:17   true all along and I actually can't do [TS]

00:43:18   anything that people tell me right but [TS]

00:43:20   like just the idea of the process when [TS]

00:43:23   we sought it out like I was thinking [TS]

00:43:25   like oh I'm gonna be a real diva here be [TS]

00:43:28   like nobody can tell me how to pronounce [TS]

00:43:30   things differently like you know like I [TS]

00:43:32   do them my way that like I know what to [TS]

00:43:34   do here but then when they would hand [TS]

00:43:36   things to me and be like oh you should [TS]

00:43:37   change this because of this it was like [TS]

00:43:39   okay you know that makes sense right so [TS]

00:43:42   it was it was interesting it was [TS]

00:43:43   illuminating to me in the instance of I [TS]

00:43:45   was able to break out of my own ego and [TS]

00:43:50   actually work with people in this way [TS]

00:43:53   which is different to how I work because [TS]

00:43:56   like in my mind it's like oh I'm the [TS]

00:43:57   professional here right like I know what [TS]

00:44:00   I'm doing but I was still able to [TS]

00:44:02   receive criticism and feedback in a way [TS]

00:44:07   that I was concerned that I might not be [TS]

00:44:09   able to because I've been out of this [TS]

00:44:10   world for so long who [TS]

00:44:13   so it that was an illuminating thing for [TS]

00:44:16   me which I found to be very useful to [TS]

00:44:18   know at least like for future projects [TS]

00:44:21   and stuff like that right like that I am [TS]

00:44:22   aware of the fact that I am able to take [TS]

00:44:29   on this type of feedback and make [TS]

00:44:30   changes like it was it was useful for me [TS]

00:44:33   to know that I have not completely lost [TS]

00:44:36   those skills when I was concerned that [TS]

00:44:38   maybe I would have who because for all [TS]

00:44:41   of my projects like I tend to be the [TS]

00:44:45   final say on most of them or at least if [TS]

00:44:48   I'm not final I feel like I have as much [TS]

00:44:52   say as everybody else because it's a [TS]

00:44:55   collaborative effort but this really was [TS]

00:44:57   a project that I was turning in you know [TS]

00:45:00   like this was somebody else's work that [TS]

00:45:03   I was just reading like I am merely a [TS]

00:45:05   method of delivery you're a cog in the [TS]

00:45:09   machine like that that you are and if [TS]

00:45:11   there were changes that I felt should be [TS]

00:45:13   made because they sound better to read [TS]

00:45:14   that kind of thing I had to confirm them [TS]

00:45:16   with the person whose work I was [TS]

00:45:18   attempting to change right like this [TS]

00:45:19   wasn't I didn't have like complete [TS]

00:45:21   agency in this as I do in my other work [TS]

00:45:24   and so it was an interesting experience [TS]

00:45:26   in that way of becoming a cog in a [TS]

00:45:30   machine again like I was part of a team [TS]

00:45:32   producing a thing but it wasn't my [TS]

00:45:36   original work mm-hmm [TS]

00:45:38   so it was a very different thing which [TS]

00:45:41   felt a lot more like being part of a job [TS]

00:45:44   again because that was what it was like [TS]

00:45:46   I was flexing those muscles again like [TS]

00:45:49   the creative work that I would put [TS]

00:45:50   together for a piece of mail that went [TS]

00:45:52   through somebody's letterbox the artwork [TS]

00:45:56   I didn't make that it wasn't my idea [TS]

00:45:59   somebody in a design agency made the [TS]

00:46:01   artwork I just approved it and turned it [TS]

00:46:04   into a thing and put it through where it [TS]

00:46:06   needed to go right like it was very much [TS]

00:46:08   like that again and it was just [TS]

00:46:11   surprising to me that in that instance [TS]

00:46:14   like that was a thing that I was able to [TS]

00:46:17   still deal with work with and be happy [TS]

00:46:21   with so it was it was illuminating to me [TS]

00:46:24   because I wasn't sure when I want [TS]

00:46:26   took this project what it was gonna be [TS]

00:46:29   like to be a part of a thing which I [TS]

00:46:33   don't really have much control over hmm [TS]

00:46:36   are you going to give up relay and go [TS]

00:46:39   back to the bank yeah that's well I'm [TS]

00:46:41   that is what I'm building to here as I [TS]

00:46:43   was wondering is if you found you've [TS]

00:46:45   missed it and you want to go back to the [TS]

00:46:47   bank I didn't miss it I didn't miss it [TS]

00:46:51   in that way right mm-hmm it was an [TS]

00:46:53   interesting learning experience for me [TS]

00:46:55   but this isn't how I want to do my work [TS]

00:46:56   like in every single day of my life it [TS]

00:47:00   was exhausting to produce this thing [TS]

00:47:06   because it felt completely different to [TS]

00:47:09   podcasting in a way that I wasn't [TS]

00:47:11   expecting well I mean you know you [TS]

00:47:16   mentioned everybody having to check with [TS]

00:47:18   the original author if you want to [TS]

00:47:20   change the wording of anything because I [TS]

00:47:22   mean this is this is a thing with the [TS]

00:47:24   written word that it totally sounds [TS]

00:47:27   different when you speak it aloud and [TS]

00:47:29   there's lots of ways that people write [TS]

00:47:31   and read things that are totally fine [TS]

00:47:33   when they're being written in and read [TS]

00:47:35   that if you actually say it out loud is [TS]

00:47:38   is awkward like I don't know what what [TS]

00:47:40   Federico's writing process is like but [TS]

00:47:45   I'm gonna I'm gonna guess he probably [TS]

00:47:47   doesn't have an outloud draft and so [TS]

00:47:50   then you are you are the person who is [TS]

00:47:53   doing the outloud draft and you need to [TS]

00:47:55   check with him and I just I happen to [TS]

00:47:58   know that with that when um when [TS]

00:48:00   companies Commission the audio books [TS]

00:48:03   versions to be made like they do like to [TS]

00:48:05   have the author's read it if if the [TS]

00:48:08   author has a reasonable enough voice but [TS]

00:48:10   one of the other reasons why they like [TS]

00:48:12   to have the author read it is because it [TS]

00:48:14   closes that loop of the author can then [TS]

00:48:16   in the recording booth live just make [TS]

00:48:19   the changes to say like I know it is [TS]

00:48:20   better if I just say it this way and [TS]

00:48:22   they don't need to confirm with anybody [TS]

00:48:23   because like we have the author right [TS]

00:48:25   here he's the guy reading the book right [TS]

00:48:26   now but but you could not do that when [TS]

00:48:29   you're actually recording the thing and [TS]

00:48:31   I think it's like I imagine it's got to [TS]

00:48:34   be pretty tiring to read read [TS]

00:48:40   loud long stretches of something that [TS]

00:48:42   somebody else has written like a thing [TS]

00:48:46   that is not in your authorial voice or [TS]

00:48:50   is not the way you would say things it's [TS]

00:48:53   tricky because you're constantly in the [TS]

00:48:57   mindset of knowing it's not you who and [TS]

00:49:01   the presentations different the way that [TS]

00:49:05   I'm talking now is just coming out of my [TS]

00:49:09   brain right so like the things that I'm [TS]

00:49:11   saying and the way that I pitch my voice [TS]

00:49:12   and all that sort of stuff it's just the [TS]

00:49:14   way that somebody naturally speaks like [TS]

00:49:17   you know like the way that your voice [TS]

00:49:18   takes a little rhythm that it takes and [TS]

00:49:20   goes up and down here and there it's way [TS]

00:49:22   harder to do that sort of stuff when the [TS]

00:49:24   words were already created because you [TS]

00:49:27   can either read them through and [TS]

00:49:28   practice it a bunch of times well you do [TS]

00:49:30   what I did where it's like well I'm just [TS]

00:49:31   reading it and if it doesn't sound right [TS]

00:49:34   I'll go back and fix it where like I'll [TS]

00:49:36   say something with like I don't [TS]

00:49:37   summarize so read it again read it again [TS]

00:49:39   read it again and then there's like [TS]

00:49:41   words that all of a sudden like you just [TS]

00:49:43   not in your mouth anymore [TS]

00:49:44   like this sentence of three four or five [TS]

00:49:47   words that somehow is impossible for you [TS]

00:49:50   to say [TS]

00:49:51   and it's like why is this happening to [TS]

00:49:53   me this you know it's tiring it's tiring [TS]

00:49:55   work because you are your brain is [TS]

00:49:57   working at a completely different rate [TS]

00:49:59   because like as I'm talking to you right [TS]

00:50:01   now I'm like looking around and I'm [TS]

00:50:03   looking at a document in front of me and [TS]

00:50:05   there are just like things that [TS]

00:50:06   happening in it it helps kind of just [TS]

00:50:08   focus my mind because there's all this [TS]

00:50:10   stuff and I can talk and make silly hand [TS]

00:50:12   gestures but like I'm looking at this [TS]

00:50:14   page and I'm just reading the words on [TS]

00:50:16   this page and it is like a it is a very [TS]

00:50:19   very different experience in a way that [TS]

00:50:22   I wasn't quite expecting it to be and [TS]

00:50:25   like the way that it made me feel like [TS]

00:50:27   me and you will sit here for like three [TS]

00:50:28   four hours like three or four hours and [TS]

00:50:30   we'll record this show I would sit in [TS]

00:50:33   front of the microphone for 45 minutes I [TS]

00:50:35   felt like I was gonna pass out okay so [TS]

00:50:39   I've never done audio book but I think [TS]

00:50:41   the closest like I'm realizing as you're [TS]

00:50:43   talking that is my experience is doing [TS]

00:50:47   the ads for the podcast well I thought [TS]

00:50:49   you were gonna say like doing the [TS]

00:50:51   scripts for your YouTube videos that's [TS]

00:50:52   probably what it's closed [TS]

00:50:54   to nobody that that's different because [TS]

00:50:56   that that is a thing that is in my voice [TS]

00:50:58   that is also designed to be written out [TS]

00:51:00   loud yeah okay the reason why I'm saying [TS]

00:51:02   the ads is because like I have to [TS]

00:51:05   concentrate so hard when I'm doing the [TS]

00:51:07   ads and part of that it part of that is [TS]

00:51:10   it like hearing you describe doing the [TS]

00:51:12   audiobook it'sit's the same thing that [TS]

00:51:15   it's like when we're talking the words [TS]

00:51:19   just happen like if you if you pay [TS]

00:51:21   attention you don't even really know how [TS]

00:51:23   you talk or how sentences are formed in [TS]

00:51:25   your head like it just kind of comes out [TS]

00:51:26   and you're talking or like or like you [TS]

00:51:29   say as I'm talking to you right now I'm [TS]

00:51:31   moving my hands even though you're not [TS]

00:51:34   here to see that I can hear you moving [TS]

00:51:36   your hands even it's it's just part of [TS]

00:51:41   how conversation occurs but reading a [TS]

00:51:43   thing that has been written for you to [TS]

00:51:46   read is just it's just more different [TS]

00:51:50   and so yeah a guy I always find it's [TS]

00:51:53   like wow like the ads really take a lot [TS]

00:51:55   of mental focus that and that this is [TS]

00:51:59   exactly the reason it's the same thing [TS]

00:52:00   you're going through with the audiobook [TS]

00:52:02   that it's because it is not in your [TS]

00:52:04   voice because it's a sentence that might [TS]

00:52:06   not have been read aloud by the person [TS]

00:52:08   who's originally writing it it's just [TS]

00:52:10   it's a different experience so I'm [TS]

00:52:12   thinking like if I if I was in a [TS]

00:52:15   situation where we said like hey you [TS]

00:52:17   know what we're gonna do we're gonna [TS]

00:52:17   record all of the year's cortex adds in [TS]

00:52:20   advance in one go in an hour [TS]

00:52:22   I feel like I would I would be [TS]

00:52:25   thoroughly drained by the end of that so [TS]

00:52:28   I can easily see that when you're doing [TS]

00:52:31   the audiobook you know a 45-minute [TS]

00:52:34   stretches like as far as you would want [TS]

00:52:35   to go before taking taking a break I'm [TS]

00:52:38   really curious to know how long like a [TS]

00:52:40   real professional audiobook narrator [TS]

00:52:43   goes for I can't even imagine it [TS]

00:52:46   honestly like I can't uh the most I [TS]

00:52:49   could do was an hour at a time and I [TS]

00:52:51   would have to take a break mm-hmm like [TS]

00:52:53   if I would sit and talk for an hour and [TS]

00:52:55   that's like you know I'm not like [TS]

00:52:56   speaking constantly for that hour you [TS]

00:52:59   know if for every minute maybe I was [TS]

00:53:01   taking ten seconds right like you know [TS]

00:53:02   that I would take like maybe a couple of [TS]

00:53:04   minutes here and there to like just [TS]

00:53:06   relax and [TS]

00:53:07   like take a drink of water and just like [TS]

00:53:09   go over things in my head and just like [TS]

00:53:11   getting ready to start speaking again [TS]

00:53:13   but if I would do that process for more [TS]

00:53:17   than an hour like I just couldn't do it [TS]

00:53:19   anymore like I just have to get up and [TS]

00:53:21   walk away it was a it was a very [TS]

00:53:22   interesting and illuminating process I [TS]

00:53:25   wasn't expecting it to be as hard as it [TS]

00:53:28   was to do like it just it was it was a [TS]

00:53:31   surprise to me I thought that it was [TS]

00:53:33   like I'd do this all the time like this [TS]

00:53:35   is no problem I speak for a living like [TS]

00:53:38   it's fine my what my throat was getting [TS]

00:53:42   hoarse that doesn't happen to me like we [TS]

00:53:46   will finish today and I'll be fine [TS]

00:53:51   but I would spend a day maybe recording [TS]

00:53:54   like three or four hours for that day [TS]

00:53:56   and I could barely talk in the evening [TS]

00:53:58   there were just so many things about [TS]

00:54:00   this process that were surprising to me [TS]

00:54:02   in that way that it was like oh I just [TS]

00:54:04   think I have to be able to transfer my [TS]

00:54:05   skills it won't be a problem but a lot [TS]

00:54:08   obviously it was easier for me because [TS]

00:54:10   anywhere let the Edit was fine right [TS]

00:54:11   like I could edit things together no [TS]

00:54:13   there are points where like two halves [TS]

00:54:16   of one word or two completely different [TS]

00:54:18   times would be speaking right like no [TS]

00:54:20   one would ever know cuz like I've just [TS]

00:54:21   gotten good at that over time that that [TS]

00:54:22   was easy to do yeah that that's a more [TS]

00:54:25   direct transfer of skills but I was [TS]

00:54:28   expecting there to be a greater transfer [TS]

00:54:30   of skills for the speaking part than [TS]

00:54:32   there was obviously there are a lot of [TS]

00:54:34   things all right like I can present [TS]

00:54:35   things to people in a way that they can [TS]

00:54:37   understand because I'm used to speaking [TS]

00:54:38   and enunciate thing right like that is a [TS]

00:54:40   thing that I have built that's a skill [TS]

00:54:42   that I've built but it was just [TS]

00:54:44   surprising to me how taxing it was to [TS]

00:54:47   speak for long periods of time in that [TS]

00:54:49   way now for all these screenshots that [TS]

00:54:52   Federico includes in his review did you [TS]

00:54:54   paint a word picture for the people [TS]

00:54:55   right so this is part of it how do you [TS]

00:54:57   do that right these were things that I [TS]

00:54:59   had to do or like every time something [TS]

00:55:02   is in parenthesis now you have to use [TS]

00:55:04   the parenthesis voice everybody knows [TS]

00:55:05   like the parenthesis voice you use when [TS]

00:55:08   you're talking I use that voice but when [TS]

00:55:10   you come back on the other side of it if [TS]

00:55:12   it's not written to be done that way [TS]

00:55:14   it's really tricky and like so there [TS]

00:55:16   were stuff that I had to move around [TS]

00:55:17   there or there were times when Federico [TS]

00:55:20   would include a stir [TS]

00:55:21   a small string of code mm-hmm how do you [TS]

00:55:24   read that in a way that makes any sense [TS]

00:55:26   to people you read it in a computer [TS]

00:55:28   voice you have to pretend that you're a [TS]

00:55:29   robot [TS]

00:55:29   in that loop yeah that's exactly right [TS]

00:55:31   and as string exactly you have to you [TS]

00:55:35   have to be the snella Tron for a moment [TS]

00:55:36   there and read it like that yeah it was [TS]

00:55:39   stuff like that was very tricky and so I [TS]

00:55:41   think that's part of it is that like I [TS]

00:55:44   had to pay complete attention to every [TS]

00:55:47   word that I was reading in case there [TS]

00:55:48   anything like that was gonna happen [TS]

00:55:50   so like the attention as well I think is [TS]

00:55:53   what added to the fatigue like it was [TS]

00:55:56   just a complete like you must focus you [TS]

00:55:59   know and I expect a lot of the way as [TS]

00:56:01   the audiobook readers get around a lot [TS]

00:56:04   of this stuff is spending a lot of time [TS]

00:56:05   reading the text beforehand I didn't [TS]

00:56:08   have time to do that yeah well actually [TS]

00:56:09   when you just said that I'm just I was [TS]

00:56:11   just wondering [TS]

00:56:12   because I mean again Federico's reviews [TS]

00:56:16   it's a lot of words like do you know how [TS]

00:56:18   many what the word count was for the [TS]

00:56:21   book in the end I don't know off the top [TS]

00:56:22   of my head no it's gonna be like like [TS]

00:56:25   they are novella sizes I think we can we [TS]

00:56:28   can fairly say but I I'm just realizing [TS]

00:56:32   though that it's it's not like he's not [TS]

00:56:36   like he's just gonna finish the book on [TS]

00:56:37   on one particular day and then hand it [TS]

00:56:39   to you and it has to like yeah I think [TS]

00:56:41   there's not going to be enough buffer [TS]

00:56:42   time but I mean when he thinks the [TS]

00:56:44   review is finished because the review I [TS]

00:56:47   know is being like tinkered with until [TS]

00:56:49   the absolute last possible second so I'm [TS]

00:56:51   I'm gonna guess that you must have [TS]

00:56:55   gotten segments as it's gone along like [TS]

00:56:57   this segment is close enough just go [TS]

00:57:00   yeah that was how we decided to do it [TS]

00:57:02   like there would be chapters that could [TS]

00:57:04   be completed in advance and I was just [TS]

00:57:06   completing each chapter as they were [TS]

00:57:08   coming to me but it was a short period [TS]

00:57:11   of time right like the ones that were [TS]

00:57:13   done early they were done in like early [TS]

00:57:14   August mm-hmm because they were easy to [TS]

00:57:18   do they were done but then there was a [TS]

00:57:19   bunch that were done within a week to [TS]

00:57:24   ten fourteen days of the thing being [TS]

00:57:28   released so there was a real time [TS]

00:57:32   pressure [TS]

00:57:34   took having everything done so with me [TS]

00:57:36   also trying to work my usual life at the [TS]

00:57:40   busiest time in my working year right so [TS]

00:57:44   do so during hi iPhone season when your [TS]

00:57:48   life is the busiest it's going to be you [TS]

00:57:51   also decided to add in another 35 hour [TS]

00:57:55   project [TS]

00:57:56   yeah just on top of that for funsies so [TS]

00:57:58   there wasn't enough time for me to sit [TS]

00:58:00   and read the entire thing multiple times [TS]

00:58:02   before I read it so I had to read [TS]

00:58:06   everything as it was happening and would [TS]

00:58:07   make changes as I need it to right like [TS]

00:58:10   so I expect that one of the ways that it [TS]

00:58:12   is less mentally taxing is by having [TS]

00:58:15   already gone through it and having the [TS]

00:58:17   text in your mind in some way because [TS]

00:58:19   you probably then need to think less [TS]

00:58:21   about what you change and what you don't [TS]

00:58:24   and how you present things because like [TS]

00:58:26   I know that there is a part of my brain [TS]

00:58:28   that is able to capture this stuff [TS]

00:58:29   because when I edit this show four or [TS]

00:58:34   five days sometimes after we've recorded [TS]

00:58:37   it my brain knows the parts that need to [TS]

00:58:41   be taken out without me knowing it [TS]

00:58:43   we'll get to a section and I'll be like [TS]

00:58:45   I'm gonna cut this part or like there's [TS]

00:58:48   a part where I'm like oh I know I every [TS]

00:58:49   say this in a moment in a in a clearer [TS]

00:58:51   way yeah so I'm just gonna cut that but [TS]

00:58:53   I don't actively remember these things [TS]

00:58:55   I don't note them down but it's just [TS]

00:58:57   floating around somewhere in my brain so [TS]

00:59:00   I'm confident that if I would have been [TS]

00:59:02   able to sit and read that book in [TS]

00:59:04   advance it would have been easier for me [TS]

00:59:06   to record it mmm but I didn't have the [TS]

00:59:09   luxury of that time because the deadline [TS]

00:59:12   was any time you're is like you you were [TS]

00:59:17   doing just-in-time audio book production [TS]

00:59:20   that was it yep that was audio book on [TS]

00:59:23   demand so it was it was interesting for [TS]

00:59:27   that as well as like I don't have that [TS]

00:59:30   in my life like if there is a deadline [TS]

00:59:32   and I can't meet there are steps that I [TS]

00:59:34   can take to change it there was nothing [TS]

00:59:36   that we could do about this if it was [TS]

00:59:38   ever gonna happen it had to be on that [TS]

00:59:41   day right and so yeah that was [TS]

00:59:43   interesting as well the other part of [TS]

00:59:45   this [TS]

00:59:47   which I've never done before was [TS]

00:59:49   answering the question of how much [TS]

00:59:52   should I pay you for this do you mean [TS]

00:59:54   how much are you Mike going to charge [TS]

00:59:57   for the production of the book [TS]

00:59:57   for the production of the book [TS]

01:00:00   yeah so you know Federico asked me a [TS]

01:00:02   question like how much should I pay you [TS]

01:00:03   mm-hmm I didn't know how to answer that [TS]

01:00:06   question well Mike happen to you haven't [TS]

01:00:08   you spent a bunch of time tracking your [TS]

01:00:10   time yes you know exactly what what your [TS]

01:00:13   dollar value was worth every hour every [TS]

01:00:15   subtlest yes and that was how I actually [TS]

01:00:17   ended up coming to the figure ah right [TS]

01:00:20   is I had a rough idea of what I believed [TS]

01:00:22   my hours worth but the other thing is I [TS]

01:00:25   didn't know how long it was gonna take [TS]

01:00:26   me yeah that's the other problem [TS]

01:00:29   I didn't know what was fair I didn't [TS]

01:00:31   know how good it was gonna be or if [TS]

01:00:34   anyone would even want to listen to it [TS]

01:00:36   it's like all of these questions going [TS]

01:00:37   around in my mind is like so really I [TS]

01:00:39   didn't know how much money to to charge [TS]

01:00:42   now [TS]

01:00:43   I picked a number we agreed upon the [TS]

01:00:45   number I didn't want to go too high [TS]

01:00:47   right cuz it went to it felt like if I [TS]

01:00:48   go too high and this sucks [TS]

01:00:50   like this guy's one of my best friends [TS]

01:00:53   like I don't want to you know like there [TS]

01:00:56   were there were so many things in [TS]

01:00:57   writing on this decision that made it [TS]

01:00:58   really tricky hmm I actually we ended up [TS]

01:01:02   on an amount of money that I think was [TS]

01:01:04   fine for my time it actually ended up [TS]

01:01:06   being pretty much exactly what I [TS]

01:01:09   consider my hourly rate to be for the [TS]

01:01:11   amount of time like the amount of hours [TS]

01:01:13   that it took me to put this thing [TS]

01:01:15   together but I had no idea that was [TS]

01:01:17   going to be the case when I set out on [TS]

01:01:18   the project so it was an interesting [TS]

01:01:20   experience for me and like somebody [TS]

01:01:22   saying to me or how much should I pay [TS]

01:01:24   you for this and then I had to like way [TS]

01:01:27   up a bunch of factors that didn't have [TS]

01:01:28   any monetary value to them to pick out [TS]

01:01:31   an amount [TS]

01:01:32   hmm yeah I mean you've got a couple [TS]

01:01:34   things here because yes of course this [TS]

01:01:36   is this is where you do have the [TS]

01:01:38   complication of you you're working with [TS]

01:01:40   someone who is also a friend which [TS]

01:01:42   always makes things harder interesting [TS]

01:01:44   makes them you're interesting and we [TS]

01:01:47   could say interesting but it's like or [TS]

01:01:48   perhaps less clear right is job is [TS]

01:01:51   another way to put it right it's it's [TS]

01:01:53   the waters are a bit more muddied [TS]

01:01:55   because like it's it's always tricky to [TS]

01:01:58   separate out these these kinds of things [TS]

01:02:01   and and yeah like you said you don't [TS]

01:02:04   know how much it's how much it's it's [TS]

01:02:06   going to like how many hours you're [TS]

01:02:08   gonna be putting into this this kind of [TS]

01:02:10   thing you're you're describing hard [TS]

01:02:13   the problems which in some sense where [TS]

01:02:15   you as you as the cog in the machine in [TS]

01:02:18   theory don't really have to worry about [TS]

01:02:20   the market demand for this product right [TS]

01:02:23   that like that is the burden that the [TS]

01:02:25   employer should be taking on and should [TS]

01:02:26   be he's like he's making a calculation [TS]

01:02:28   that people will want to buy it and he's [TS]

01:02:29   paying it for you but but like you as [TS]

01:02:31   someone who also was running a business [TS]

01:02:33   can't help but be running that side of [TS]

01:02:36   the equation in your head so I can see [TS]

01:02:37   why it's like a very hard thing to [TS]

01:02:38   figure out what is it that you actually [TS]

01:02:40   want to charge and in the end for this [TS]

01:02:42   thing but I'm glad that you came to what [TS]

01:02:44   you think was a fair price yeah I think [TS]

01:02:46   it ended up working out okay right like [TS]

01:02:48   I didn't feel like I was paid not enough [TS]

01:02:53   or too much mm-hmm but it at the time [TS]

01:02:56   when we were setting that price I have [TS]

01:02:58   no idea what that was gonna end up [TS]

01:03:00   looking like I also do know that like [TS]

01:03:03   even though I feel like it was a fair [TS]

01:03:04   price I would have to change that price [TS]

01:03:06   in the future well at the very least you [TS]

01:03:09   know you see it what came to out to be [TS]

01:03:10   what your hourly rate is but but it like [TS]

01:03:13   this is one of the things when people do [TS]

01:03:15   time tracking and figure out what their [TS]

01:03:16   hourly rate is your hourly rate is also [TS]

01:03:19   like you're kind of like your break-even [TS]

01:03:21   rate because it's really it's a question [TS]

01:03:23   of opportunity cost of this is how much [TS]

01:03:25   you make per hour working on your own [TS]

01:03:27   things and so it's the it's the [TS]

01:03:30   break-even rate for any other project [TS]

01:03:33   yeah and also do you know what that is [TS]

01:03:35   it's not the same amount of money that [TS]

01:03:38   is my hourly rate for doing what I'm [TS]

01:03:40   doing right now mm-hmm I don't know what [TS]

01:03:43   my hourly rate should be for audio books [TS]

01:03:45   because audio books are harder to make [TS]

01:03:47   them podcasts right yeah and yet and [TS]

01:03:49   that that's a thing that you have to you [TS]

01:03:51   have to factor in as well is it [TS]

01:03:54   certainly sounds like if you spent the [TS]

01:03:56   morning working on audiobooks that would [TS]

01:03:59   dramatically limit the number of [TS]

01:04:00   podcasts you could probably schedule in [TS]

01:04:03   the remainder of that day Eve so you [TS]

01:04:06   would you wouldn't want to have three [TS]

01:04:07   hours of audio books followed [TS]

01:04:09   immediately by three different shows I'm [TS]

01:04:11   gonna guess what cuz like I was [TS]

01:04:13   squeezing this in places that I don't [TS]

01:04:15   want to work as well right it was going [TS]

01:04:17   in the weekends it was going in the [TS]

01:04:19   evenings like I was consumed by this [TS]

01:04:21   project for a period of time so like all [TS]

01:04:24   of this lens into like would what would [TS]

01:04:26   I [TS]

01:04:27   do it again and if I do how would that [TS]

01:04:28   look like right and yeah I mean well one [TS]

01:04:31   who knows if I'm ever gonna get the [TS]

01:04:33   opportunity again right it's my beer [TS]

01:04:36   fairy because I don't plan for that guy [TS]

01:04:38   again nobody knows so you know but but [TS]

01:04:42   it was in it was an interesting it was a [TS]

01:04:43   very interesting project it was [TS]

01:04:46   illuminating because I think this is the [TS]

01:04:48   first thing that I have done which has [TS]

01:04:52   not been a podcast since I became [TS]

01:04:53   self-employed I can't think of any other [TS]

01:04:56   work that I've completed for to be paid [TS]

01:04:59   for during this period of time so it was [TS]

01:05:02   illuminating to me to see that to see [TS]

01:05:05   what that see what that process would be [TS]

01:05:07   like that to have that feeling of [TS]

01:05:08   producing something different mm-hmm I [TS]

01:05:11   think I just like making podcasts great [TS]

01:05:14   so you're not gonna you're not gonna [TS]

01:05:16   spin up an audio book production house [TS]

01:05:18   on the side and I have no interest in [TS]

01:05:20   doing this for anybody other than [TS]

01:05:21   Federico like if he asked me to do it [TS]

01:05:25   again I have no doubt that we could come [TS]

01:05:27   to an agreement that we both be really [TS]

01:05:29   happy with and I would do it again [TS]

01:05:30   because on the whole like I'm happy that [TS]

01:05:32   I have this thing that I've made because [TS]

01:05:35   I think that it's good I think people [TS]

01:05:37   and I've heard from a lot of people that [TS]

01:05:38   have enjoyed it and you know like I [TS]

01:05:42   wanted to make this because it would [TS]

01:05:45   help people like me that want to consume [TS]

01:05:47   something but struggle with it and there [TS]

01:05:49   has been an interesting side effect of [TS]

01:05:52   hearing from people that for whatever [TS]

01:05:55   reason are unable to read this but are [TS]

01:05:58   now able to consume it in a way that [TS]

01:06:00   they can actually get the information [TS]

01:06:01   when they've always wanted to but [TS]

01:06:03   couldn't that's been like a really nice [TS]

01:06:05   side effect of this but that doesn't [TS]

01:06:07   mean that I want to turn this into a [TS]

01:06:09   business you know like these are the [TS]

01:06:11   reasons why given the opportunity I [TS]

01:06:13   would consider to do this again but it's [TS]

01:06:17   not like well now I want to read every [TS]

01:06:19   article that anybody ever writes and yes [TS]

01:06:22   that's not a thing that I want to do but [TS]

01:06:24   I now know I know know I have this [TS]

01:06:26   feather in my cap like I know I can make [TS]

01:06:28   an audiobook now and there are things [TS]

01:06:31   that I would do differently if I was [TS]

01:06:32   ever gonna do this again there were [TS]

01:06:34   processes that I would have that are [TS]

01:06:35   different but I don't consider this as [TS]

01:06:37   part of my business so for audiobooks [TS]

01:06:40   you [TS]

01:06:41   only have eyes for TG that's what you're [TS]

01:06:42   saying I think that might be true yeah [TS]

01:06:44   mm-hmm all right well people should go [TS]

01:06:47   check it out they should yeah there'll [TS]

01:06:48   be links in the show notes III really [TS]

01:06:50   think that this is a valuable resource [TS]

01:06:52   if you work on iOS or do anything you [TS]

01:06:54   just enjoy using iOS there's a lot of [TS]

01:06:57   information in here there I know that in [TS]

01:06:59   reading this book there were a bunch of [TS]

01:07:01   things that I found out about an [TS]

01:07:02   operating system that I've been using [TS]

01:07:04   for three months and had no idea it [TS]

01:07:05   could do because typically people don't [TS]

01:07:09   spend six months of their life devoting [TS]

01:07:13   themselves to a thing in the way to [TS]

01:07:14   Federico does so yeah I think there's a [TS]

01:07:17   lot of information that's interesting I [TS]

01:07:19   think that it is well produced and so it [TS]

01:07:22   is available for you to go and purchase [TS]

01:07:23   if you would like to and I think that [TS]

01:07:24   you should yeah if you say I always look [TS]

01:07:27   forward to Federico's reviews of iOS [TS]

01:07:28   like he just he does just do such a such [TS]

01:07:32   a great job and I find the exact same [TS]

01:07:35   experience of oh I've been on the beta's [TS]

01:07:37   for several months and come across [TS]

01:07:39   information that I did not know or like [TS]

01:07:41   details of oh this is a way to do with [TS]

01:07:42   thing a little a little more smoothly [TS]

01:07:44   now that's why I say I feel like his [TS]

01:07:46   reviews are really the definitive [TS]

01:07:48   reviews so also like if you are [TS]

01:07:51   interested in this kind of stuff like I [TS]

01:07:52   highly recommend them and this year you [TS]

01:07:55   can go listen to Mike read the audiobook [TS]

01:07:58   version of this review listen to his [TS]

01:08:00   sultry tones talk about high OS 11 the [TS]

01:08:03   conclusion especially I put a lot into [TS]

01:08:05   the conclusion the rule I put on my best [TS]

01:08:08   conclusion voice I'm not sure where the [TS]

01:08:14   conclusion voice sounds like I'll have [TS]

01:08:15   to go listen to the conclusion to find [TS]

01:08:17   out yeah [TS]

01:08:17   the only way you're gonna know this [TS]

01:08:20   episode of cortex is brought to you by [TS]

01:08:21   Eero never think about Wi-Fi again arrow [TS]

01:08:25   have created the dream Wi-Fi setup a [TS]

01:08:27   fast reliable connection that you can [TS]

01:08:29   get throughout your house even into the [TS]

01:08:31   back yard and now is the best time to [TS]

01:08:33   get started of arrow as they've just [TS]

01:08:35   released their super slick second [TS]

01:08:37   generation devices arrow have introduced [TS]

01:08:39   their tribe and second generation model [TS]

01:08:41   along with the arrow beacon allowing you [TS]

01:08:44   to build a Wi-Fi system is perfectly [TS]

01:08:46   tailored to your home the new [TS]

01:08:47   second-generation arrow includes a third [TS]

01:08:49   five gigahertz radio making it twice as [TS]

01:08:52   fast as ever before [TS]

01:08:54   that should do more than you ever could [TS]

01:08:55   whatever your Wi-Fi needs arrow has the [TS]

01:08:57   power to blanket your entire home in [TS]

01:09:00   fast reliable Wi-Fi the arrow device [TS]

01:09:02   sits flat on any surface you just plug [TS]

01:09:04   it into the wall and you're ready to [TS]

01:09:06   connect your arrow either with Ethernet [TS]

01:09:08   or wirelessly the new hero also includes [TS]

01:09:10   what's called a thread radio which lets [TS]

01:09:11   you connect to low-power devices such as [TS]

01:09:13   locks doorbells and more and they have [TS]

01:09:15   the arrow beacon you just plug these [TS]

01:09:17   directly into the wall and it'll expand [TS]

01:09:19   coverage into any room you can add as [TS]

01:09:21   many arrow beacons as you want [TS]

01:09:22   throughout your house so long as you [TS]

01:09:23   have just one regular arrow device and [TS]

01:09:25   they even include a built in LED night [TS]

01:09:27   light as well with an ambient light [TS]

01:09:29   sensor look here's the thing with arrow [TS]

01:09:31   you're gonna get Wi-Fi that's faster [TS]

01:09:33   than you've gotten before because you [TS]

01:09:35   get this distributed network it's what [TS]

01:09:37   allows you to stay connected at high [TS]

01:09:38   speeds no matter where you are in the [TS]

01:09:39   house they have a great app that allows [TS]

01:09:41   you to see what devices are connected [TS]

01:09:43   which is really awesome so you just open [TS]

01:09:45   it up and you can see oh I have this [TS]

01:09:46   many devices and it also allows you to [TS]

01:09:48   give people that come to your home codes [TS]

01:09:50   so they could just get onto your Wi-Fi [TS]

01:09:52   and against network really easily is so [TS]

01:09:54   so cool it's so simple to set up the [TS]

01:09:56   devices look great and they stay out of [TS]

01:09:58   the way at home as well the new arrow [TS]

01:10:00   system starts at 399 dollars for one [TS]

01:10:02   second gen arrow and two beacons and [TS]

01:10:05   that's everything you need to get [TS]

01:10:06   started listeners of this show can get [TS]

01:10:08   free overnight shipping to the US or [TS]

01:10:10   Canada when you go to eurocom there's [TS]

01:10:12   eer Oh calm and use the promo code [TS]

01:10:14   cortex that's eurocom with the promo [TS]

01:10:17   code cortex for free overnight shipping [TS]

01:10:20   I want to thank ero for their support of [TS]

01:10:21   this show and relay FM so great yeah we [TS]

01:10:26   move on to what some people will [TS]

01:10:28   consider to be the main event of this [TS]

01:10:30   episode for good reason I want to talk [TS]

01:10:34   to you about the iPhone mm-hmm so there [TS]

01:10:37   are multiple iPhones we have the iPhones [TS]

01:10:40   8 the 8 and the 8 plus and the iPhone 10 [TS]

01:10:43   I want to know what you think about them [TS]

01:10:46   I know you think this is going to be the [TS]

01:10:48   main event but I actually actually don't [TS]

01:10:52   have a whole lot of thoughts [TS]

01:10:54   um it's not about I've long really say [TS]

01:10:56   right it's about people just want to [TS]

01:11:00   know including me because I don't even [TS]

01:11:03   know what you think about these phones [TS]

01:11:04   so like it's not like Gray's about to [TS]

01:11:07   drop [TS]

01:11:08   a bomb of knowledge on us always just [TS]

01:11:10   like what do you think about them yeah [TS]

01:11:12   well I mean this this is the first year [TS]

01:11:14   in a long time where I didn't even watch [TS]

01:11:18   the keynote live what uh y-yeah it's a [TS]

01:11:23   long story that ends with I was in the [TS]

01:11:26   foothills of Bavaria on a internet [TS]

01:11:30   connection that was was being herded to [TS]

01:11:32   me bit by bit on the back of sheep so I [TS]

01:11:35   was I was not able to okay I was not [TS]

01:11:37   able to watch it live I wasn't I wasn't [TS]

01:11:40   even theoretically able to watch it [TS]

01:11:42   until days later so this is an actually [TS]

01:11:44   one keynote event that I have I have not [TS]

01:11:47   seen I've only simply read articles [TS]

01:11:50   later and then okay gone on to Apple's [TS]

01:11:52   website to take a look at stuff yes if [TS]

01:11:54   you've looked at the website though you [TS]

01:11:55   know what you need to know right like [TS]

01:11:57   the website really actually does a [TS]

01:11:59   better way of displaying the product in [TS]

01:12:01   the keynote video does because that's [TS]

01:12:03   the point of it yeah it is it is a thing [TS]

01:12:06   where I I sort of thought like I'll [TS]

01:12:07   watch the keynote after but this is this [TS]

01:12:10   is one case where watching it live is [TS]

01:12:12   very fun watching it not live it's not [TS]

01:12:15   yeah watching it not live I've become [TS]

01:12:20   very aware of how to put this even when [TS]

01:12:26   Apple is going fast there's a kind of [TS]

01:12:29   very low information density in a [TS]

01:12:33   keynote presentation that I think just [TS]

01:12:38   mmm [TS]

01:12:39   like I'll read some reviews and I'll [TS]

01:12:42   look on the website and I'll get the [TS]

01:12:44   information from there that I need to so [TS]

01:12:46   that's that is how I have consumed the [TS]

01:12:48   information about iPhone X and the other [TS]

01:12:51   and there we go that's that's what I was [TS]

01:12:53   really waiting for okay so we got that [TS]

01:12:57   going on there's nothing I can do about [TS]

01:12:58   it everybody I will say I wish it was [TS]

01:13:00   called the iPhone X it's not what it's [TS]

01:13:02   called if there was any question about [TS]

01:13:04   what gray was gonna call it that [TS]

01:13:06   question has now been answered so well I [TS]

01:13:10   mean if you just read it that seems like [TS]

01:13:12   the way it should be said well that's [TS]

01:13:15   why I constantly stumble over myself now [TS]

01:13:18   are you that now so this is this is a [TS]

01:13:21   I feel like this is a kind of [TS]

01:13:22   professional question are you going to [TS]

01:13:25   on your cuz you because you Mike you're [TS]

01:13:28   an actual professional tech person yep [TS]

01:13:32   reviewing and talking about things [TS]

01:13:33   all right I'm I just happen to do this [TS]

01:13:35   show with you when we talk about tech [TS]

01:13:37   but like this is this is literally your [TS]

01:13:38   job yeah are you going to make the [TS]

01:13:40   effort to call it iPhone 10 even though [TS]

01:13:45   you must know in your heart of hearts [TS]

01:13:48   that the vast majority of the human [TS]

01:13:51   population will forever call this the [TS]

01:13:55   iPhone X like you know that's going to [TS]

01:13:57   be the case right yeah people that are [TS]

01:14:03   unaware will call this thing the iPhone [TS]

01:14:06   X forever mm-hmm like the I touch worse [TS]

01:14:12   than that and and for more reason [TS]

01:14:15   because it was never called the I touch [TS]

01:14:16   like blue eye and then touch were never [TS]

01:14:20   written together like rats just [TS]

01:14:21   something that people said and they were [TS]

01:14:23   wrong and I don't really know why that [TS]

01:14:25   happened that people just forgot that [TS]

01:14:27   the pod existed in between the middle of [TS]

01:14:29   those two things but I was like it was [TS]

01:14:32   too funny not to say but people would [TS]

01:14:36   say it would dead serious I don't like [TS]

01:14:38   that one so that one I do it's not I [TS]

01:14:39   don't dislike it because it's wrong I [TS]

01:14:41   just think that that sounds ugly i touch [TS]

01:14:46   but the X it says it right like that is [TS]

01:14:50   the letter X it's what it is right so I [TS]

01:14:54   understand that people are going to call [TS]

01:14:56   it the iPhone X it's why I keep calling [TS]

01:14:58   it the iPhone X accidentally [TS]

01:15:00   accidentally you could say no we could [TS]

01:15:04   not say that I mean you could I'm not [TS]

01:15:06   saying you would want to I'm just saying [TS]

01:15:08   that you could say it if you wanted to [TS]

01:15:11   but no it is the iPhone 10 and I will [TS]

01:15:13   call it the iPhone 10 and I will [TS]

01:15:14   endeavour to call it the iPhone 10 for [TS]

01:15:17   as long as the Alpha intern exists [TS]

01:15:20   because that's the correct pronunciation [TS]

01:15:22   of the product like that's what it's [TS]

01:15:24   called right you know that bad is what [TS]

01:15:26   it is it's like I don't call it if fun [TS]

01:15:27   right like I don't you know it's the [TS]

01:15:30   iPhone right like I'd do my best to say [TS]

01:15:33   it the way it's supposed to be said [TS]

01:15:35   opposed to how it may look sorry I could [TS]

01:15:38   not I was like I cannot parse what you [TS]

01:15:40   think he liked it that was not [TS]

01:15:42   registering in my brain mm-hmm but but [TS]

01:15:44   I'm confused Mike because you save under [TS]

01:15:47   lists right because I was correct like [TS]

01:15:49   it's a it is a product made in Germany [TS]

01:15:52   right it is fun to list right like that [TS]

01:15:56   is what it is what was your other one [TS]

01:15:57   you want to fig to Daoist choice I mean [TS]

01:16:00   get me started on this gray because if [TS]

01:16:02   you ask Siri things about todoist I have [TS]

01:16:07   found in my tests Siri just wants to do [TS]

01:16:10   it doesn't understand what to do it [TS]

01:16:13   means and I have honestly had people [TS]

01:16:16   tell me just say it like to diced I'm [TS]

01:16:18   like oh it's come back to bite me that [TS]

01:16:21   one right so there we go got that going [TS]

01:16:23   for me so that's what Siri things so you [TS]

01:16:27   you as a professional yeah going it [TS]

01:16:29   you're gonna go for the iPhone 10 I'm [TS]

01:16:30   gonna call it the iPhone 10 because [TS]

01:16:32   that's the name right or like I was just [TS]

01:16:34   curious like I just pulled up the Apple [TS]

01:16:35   webpage because like obviously I know [TS]

01:16:39   that it's supposed to be called the [TS]

01:16:40   iPhone 10 I'm gonna devote 0% of my [TS]

01:16:43   brain to trying to do that but I was [TS]

01:16:46   curious to say like oh let's imagine I [TS]

01:16:48   hadn't been aware of this and I wasn't [TS]

01:16:50   the kind of person who tries to watch [TS]

01:16:52   the keynote and then realizes that was [TS]

01:16:53   super boring when it's not live and I [TS]

01:16:55   just went on to the Apple page where you [TS]

01:16:57   can buy the iPhone X and just wanted to [TS]

01:17:00   see does it say ten anywhere on the page [TS]

01:17:04   and as far as I can tell it it does not [TS]

01:17:06   there's that there is nowhere on the [TS]

01:17:08   page right where they write it out and [TS]

01:17:10   save the world on it I wouldn't do that [TS]

01:17:12   right it's like they never did that for [TS]

01:17:13   OS x yeah and that is the reason why I [TS]

01:17:16   think it might not have been until maybe [TS]

01:17:22   ten point five or ten point six like [TS]

01:17:25   years and years later until I even ever [TS]

01:17:28   first heard someone say OS 10 on a [TS]

01:17:32   podcast [TS]

01:17:32   I was shocked if he says it was a thing [TS]

01:17:35   I only I like I'd followed Apple [TS]

01:17:36   relatively closely but at that point in [TS]

01:17:38   time it had only been just through like [TS]

01:17:40   a text-based pre podcast Internet it [TS]

01:17:42   never ever heard anybody say the word [TS]

01:17:46   of the Mac operating system I see but [TS]

01:17:48   that was the different thing for me is [TS]

01:17:50   that the majority of time that I was [TS]

01:17:51   familiar with I was 10 I'd heard it [TS]

01:17:53   being said right like I didn't have a [TS]

01:17:57   time in my life where I was hearing like [TS]

01:18:01   just was reading OS X in my brain [TS]

01:18:04   without there being broadcasts or videos [TS]

01:18:07   or whatever it was I was consuming at [TS]

01:18:09   the time where I would hear people call [TS]

01:18:11   it OS 10 the other one which is an [TS]

01:18:14   interesting example is his final cut [TS]

01:18:16   because it's Final Cut Pro and I thought [TS]

01:18:18   Apple's position was that it's Final Cut [TS]

01:18:20   Pro X like I thought that was the name I [TS]

01:18:23   believe that is the name but like but [TS]

01:18:26   the thing that I'm wondering is actually [TS]

01:18:28   I bought like a professional course to [TS]

01:18:31   to review some of the details of how [TS]

01:18:34   that works because it was kinda like [TS]

01:18:35   redoubling my efforts in the program and [TS]

01:18:37   they keep pronouncing it Final Cut 10 so [TS]

01:18:40   I wonder if it if it really is ten in [TS]

01:18:43   terms of Apple speak it just raises it [TS]

01:18:46   raises like what it what is Apple's [TS]

01:18:47   position on Final Cut like what what I'd [TS]

01:18:50   be curious for someone to find in a [TS]

01:18:51   keynote where is someone on an Apple [TS]

01:18:56   stage saying the name of Final Cut do [TS]

01:18:58   they say X or do they say 10 I now have [TS]

01:19:01   enough doubt in my mind that I bet they [TS]

01:19:02   say 10 when they talk about Final Cut [TS]

01:19:06   although I think it's it's probably been [TS]

01:19:08   a long time since Final Cut has been on [TS]

01:19:09   center stage an Apple event but still [TS]

01:19:13   anyway so I think you're making the [TS]

01:19:16   correct decision for you as a as a [TS]

01:19:17   professional person but I think this [TS]

01:19:19   this is going to be such an incredible [TS]

01:19:21   tidal wave in the opposite direction of [TS]

01:19:24   everybody in the world it's calling it [TS]

01:19:25   iPhone X and I think Apple is 100% to [TS]

01:19:28   blame for that [TS]

01:19:29   and I would assume that they know this [TS]

01:19:31   so why do you think that they do it then [TS]

01:19:34   I don't know I think they didn't want to [TS]

01:19:41   put the number 10 here right they didn't [TS]

01:19:44   want it to be iPhone 1-0 [TS]

01:19:47   I think that they wanted to call it the [TS]

01:19:52   iPhone 10 because the idea of the phone [TS]

01:19:55   being from the future we have the iPhone [TS]

01:19:57   8 and the iPhone 10 [TS]

01:20:00   because this is a phone that is the [TS]

01:20:01   futures phone today and I'm not really [TS]

01:20:05   sure why they chose the X like I know [TS]

01:20:07   why they called it ten I think that the [TS]

01:20:09   reasons for calling it ten are fine [TS]

01:20:11   right like that idea of being the future [TS]

01:20:13   I can't fully put my finger on why they [TS]

01:20:16   would choose the Roman numeral when [TS]

01:20:18   they've removed the Roman numeral from [TS]

01:20:20   the Mac like it's just Mac OS and in a [TS]

01:20:23   name now there were a lot of other [TS]

01:20:26   options that Apple could have gone with [TS]

01:20:28   for the name of this iPhone which [TS]

01:20:29   wouldn't have been numbers at all which [TS]

01:20:31   also would have worked Apple makes [TS]

01:20:34   interesting choices at naming products [TS]

01:20:36   they always have they always will most [TS]

01:20:38   of them don't make sense when you put [TS]

01:20:40   them under a microscope this one is the [TS]

01:20:43   same like when you start to really think [TS]

01:20:44   about it like why did they do this [TS]

01:20:46   because somebody liked the way it looked [TS]

01:20:48   on a poster probably like that's [TS]

01:20:51   probably as far as it goes [TS]

01:20:52   they're like when you go to their [TS]

01:20:54   website what do you see when you go to [TS]

01:20:56   that page a huge colorful X then you go [TS]

01:21:00   to the page I think that was just all [TS]

01:21:02   they wanted like futuristic weird it's [TS]

01:21:05   an X it's not a number-10 like they [TS]

01:21:09   wanted to keep for whatever reason they [TS]

01:21:11   wanted to keep it to be sequential right [TS]

01:21:13   that there could in theory be an iPhone [TS]

01:21:15   9 still yeah I don't I don't know I know [TS]

01:21:20   the iPhone is gonna happen depends there [TS]

01:21:24   there are a lot of things that have to [TS]

01:21:26   happen between now and next year for [TS]

01:21:28   there not to be an iPhone 9 and that [TS]

01:21:29   means that they have to be able to [TS]

01:21:31   produce more of these edge to edge [TS]

01:21:35   screen phones which as it looks like [TS]

01:21:37   right now where we're sitting at the end [TS]

01:21:39   of September it is difficult for Apple [TS]

01:21:42   to produce them they're coming out later [TS]

01:21:44   and there are lots of rumors of supply [TS]

01:21:46   chain problems and there are also you [TS]

01:21:48   know this phone's been heavily rumored [TS]

01:21:50   as potentially it was most supposed to [TS]

01:21:52   be here last year so I don't know I [TS]

01:21:55   think that they have to be able to [TS]

01:21:57   produce this phone at scale or maybe in [TS]

01:21:59   multiple sizes for there not to be an [TS]

01:22:02   iPhone 9 next year and I personally [TS]

01:22:04   where we sit right now I think the [TS]

01:22:06   jury's out on that one it's an [TS]

01:22:10   interesting question I expect that the [TS]

01:22:13   the pre-order and wait period is going [TS]

01:22:15   to be a real bloodbath with this yep [TS]

01:22:18   the the kind the kind that we have never [TS]

01:22:20   seen before I think that I think you'll [TS]

01:22:22   be lucky you will be lucky if you get [TS]

01:22:25   one of these in 2017 I think you will be [TS]

01:22:27   lucky you might be right about that now [TS]

01:22:29   the air pods delay is going to look like [TS]

01:22:31   nothing compared to this is my [TS]

01:22:33   expectation yeah because you know there [TS]

01:22:36   are a lot of people saying that the I [TS]

01:22:37   thought 8 whilst it looks like a great [TS]

01:22:38   fun it looks like the people will [TS]

01:22:39   waiting because they want the latest and [TS]

01:22:41   greatest fun right which I get I'm in [TS]

01:22:43   that camp myself but I want to know what [TS]

01:22:46   you think what do you think of these [TS]

01:22:48   funds like what is your opinion what do [TS]

01:22:50   you want why do you want what do you [TS]

01:22:52   hate like what about these funds [TS]

01:22:55   interests you or doesn't interest you do [TS]

01:22:57   they at all like what is your opinion on [TS]

01:22:59   what's going on here I actually decided [TS]

01:23:01   that I'm just gonna get the iPhone 8 [TS]

01:23:03   this year like I'm ok ok yeah that's [TS]

01:23:07   actually not going to happen but the [TS]

01:23:13   thing is so great you make a lot of [TS]

01:23:15   really weird decisions when it comes to [TS]

01:23:16   your iPhone so like it would in a [TS]

01:23:18   surprise me no I'm not gonna I'm not [TS]

01:23:21   gonna get the 8 I'm going to hold out [TS]

01:23:24   for the X and I am I'm hoping to get it [TS]

01:23:28   this year and not in 2018 but depending [TS]

01:23:33   on how many milliseconds it takes me to [TS]

01:23:36   fill out my order at the exact stroke of [TS]

01:23:39   whatever it is 1001 a.m. in San [TS]

01:23:42   Francisco yeah way it made it may take a [TS]

01:23:46   while longer but I mean I'm interested [TS]

01:23:49   in the phone I think it looks really [TS]

01:23:51   good but the the really the biggest deal [TS]

01:23:54   for me is is simply that it is a a new [TS]

01:23:58   form factor which I have been I have [TS]

01:24:03   been unhappy with the form factor from [TS]

01:24:06   Apple for the last 4 years you know [TS]

01:24:09   starting with the iPhone 6 which I which [TS]

01:24:12   I really didn't like and I think they've [TS]

01:24:14   refined and made the design better over [TS]

01:24:17   time but I still just the physical size [TS]

01:24:20   and interaction of the device has never [TS]

01:24:22   never been what I wanted out of a phone [TS]

01:24:26   and I feel [TS]

01:24:27   I've always been trading off different [TS]

01:24:29   amounts of unpleasantness for different [TS]

01:24:32   advantages yeah so that's why I like I [TS]

01:24:35   am more excited about the new iPhone [TS]

01:24:39   that I have been about an iPhone in the [TS]

01:24:42   past four years and I can say that's [TS]

01:24:43   genuinely nice to feel like I'm excited [TS]

01:24:46   to have a different form factor to try [TS]

01:24:50   it like can I feel like I'm gonna I'm [TS]

01:24:52   gonna really try to love this phone and [TS]

01:24:54   and really just get used to its its size [TS]

01:24:57   and I'm hoping it's in between II sighs [TS]

01:25:00   is is better for my my personal use like [TS]

01:25:04   there are obviously there are a bunch of [TS]

01:25:05   cool features and interesting things [TS]

01:25:07   about the phone but for me that is that [TS]

01:25:09   is the number one biggest deal is it is [TS]

01:25:12   a different form factor and and that is [TS]

01:25:15   what I want to to try out most with this [TS]

01:25:18   new phone yeah I think that they're for [TS]

01:25:21   people that like the Plus people like me [TS]

01:25:22   and you there are gonna be some [TS]

01:25:23   interesting trade-offs here like what is [TS]

01:25:25   what is this actually going to be like [TS]

01:25:27   mm-hmm but I think that on the whole I'm [TS]

01:25:30   gonna be happy with this phone I mean I [TS]

01:25:32   will just say let me ask you a quick [TS]

01:25:33   question actually do you think it is [TS]

01:25:35   attractive yeah I think it's a [TS]

01:25:37   good-looking phone just a notch bother [TS]

01:25:39   you know it doesn't I think this is this [TS]

01:25:42   is a case where I'm totally fine with [TS]

01:25:46   the knotch because I understand the like [TS]

01:25:48   limitations of what they're trying to do [TS]

01:25:50   mm-hmm I can totally understand the [TS]

01:25:53   reason for making this decision and I [TS]

01:25:55   think it's fine like I'm perfectly [TS]

01:25:57   acceptable about this yeah what I think [TS]

01:25:59   isn't what I think is a more interesting [TS]

01:26:02   question is is Apple going to decide to [TS]

01:26:08   just stick with this knotch as like this [TS]

01:26:11   is what iPhones look like from now on as [TS]

01:26:14   a almost like a branding decision to [TS]

01:26:17   distinguish them from other phones or is [TS]

01:26:19   Apple going to try to get rid of the [TS]

01:26:21   notches as quickly as possible and this [TS]

01:26:23   is this is a question I feel like I [TS]

01:26:24   don't have I don't have a really solid [TS]

01:26:26   opinion on that I like I can I can blow [TS]

01:26:29   in the wind either direction based on on [TS]

01:26:31   who's talking to me at that point in [TS]

01:26:33   time I could see Apple saying no we're [TS]

01:26:35   going to keep this knotch there because [TS]

01:26:37   it will always allow us to be able to [TS]

01:26:40   in more and more sensors like in this in [TS]

01:26:43   this dedicated area or I could see them [TS]

01:26:45   just getting rid of it as fast as they [TS]

01:26:47   possibly can I don't know like what do [TS]

01:26:49   you think about that as you can imagine [TS]

01:26:51   I do have a very solid opinion on this [TS]

01:26:53   okay I think that they will eventually [TS]

01:26:58   remove the notch but they're not gonna [TS]

01:27:01   rush for it hmm I would expect the Apple [TS]

01:27:04   of working as quickly as they can to [TS]

01:27:05   find ways to do this but there is an [TS]

01:27:08   in-between time which they will embrace [TS]

01:27:10   and I believe that over the next few [TS]

01:27:13   years they will keep that notch they may [TS]

01:27:15   make it smaller than they may change it [TS]

01:27:16   in shape but they will take that space [TS]

01:27:19   to put more sensors in to make things [TS]

01:27:21   like face ID better and to give [TS]

01:27:23   themselves some time to work through a [TS]

01:27:26   lot of that stuff and I think a good [TS]

01:27:28   example of their thinking behind this [TS]

01:27:31   type of stuff is the Apple watch the [TS]

01:27:33   Apple watches have three revisions now [TS]

01:27:35   and the case hasn't changed because they [TS]

01:27:37   have been spending the time to stuff in [TS]

01:27:40   what they need to stuff in look at the [TS]

01:27:42   previous iPhone you know the iPhone has [TS]

01:27:44   had a chin and a forehead which has been [TS]

01:27:46   pretty much the same proportions for ten [TS]

01:27:47   years whilst they were getting [TS]

01:27:50   everything into the phone that they [TS]

01:27:51   needed to get into the phone before they [TS]

01:27:53   felt like they could push the screen to [TS]

01:27:55   more towards the edges I think they'll [TS]

01:27:57   do this with the knotch I think part of [TS]

01:27:59   the reason the notch is there part of [TS]

01:28:00   the reason that it looks the way it does [TS]

01:28:01   is so Apple can differentiate themselves [TS]

01:28:04   in the market because if they created a [TS]

01:28:06   phone that was completely flat on the [TS]

01:28:08   top it would look just like a Samsung it [TS]

01:28:10   would look just like an LG and you can [TS]

01:28:12   love or hate that design and that's [TS]

01:28:13   totally up to you and that's why [TS]

01:28:15   consumer choice exists but I think this [TS]

01:28:17   is part of it and I think the reason [TS]

01:28:19   that they're asking developers to [TS]

01:28:21   develop around it they want people to [TS]

01:28:22   fill the screen is this is the way that [TS]

01:28:24   Apple wants the iPhone to look you know [TS]

01:28:27   the outlines that they have if the [TS]

01:28:29   iPhone on the on the page and like [TS]

01:28:31   literally on their store page they [TS]

01:28:33   showed the notch in the outline like [TS]

01:28:35   they want the outline of a phone that [TS]

01:28:38   they make to look like this like I've [TS]

01:28:41   long thought and I especially noticed [TS]

01:28:43   this when I was when I was working in my [TS]

01:28:46   advertising job because there would be [TS]

01:28:47   times when I would have to buy some [TS]

01:28:51   stock like artwork [TS]

01:28:54   and I would want to buy stock artwork of [TS]

01:28:56   a smartphone because I wouldn't need it [TS]

01:28:59   or stock artwork of a smartphone look [TS]

01:29:02   like an iPhone I definitely ran across [TS]

01:29:04   that with animation stuff when I used to [TS]

01:29:06   use clip art it's like you know what a [TS]

01:29:08   phone looks like it looks like an iPhone [TS]

01:29:10   Apple created there is no argument about [TS]

01:29:14   this I'm like except one Apple created [TS]

01:29:17   the de-facto image of how a smartphone [TS]

01:29:20   of a touchscreen looks it is a rectangle [TS]

01:29:24   with a screen in the middle with some [TS]

01:29:26   space on the top and some space on the [TS]

01:29:28   bottom and for close to 10 years every [TS]

01:29:32   smartphone had that basic design to it [TS]

01:29:35   they created that design language then [TS]

01:29:39   over the last year or so maybe the last [TS]

01:29:41   two years companies like LG and Samsung [TS]

01:29:45   have created overall new designs because [TS]

01:29:50   the screens look different the front of [TS]

01:29:52   the phone doesn't look like an iPhone [TS]

01:29:54   anymore they look different you know LG [TS]

01:29:57   created a one that went all the way to [TS]

01:29:59   the edges but you could still see the [TS]

01:30:01   front and then Samsung created their [TS]

01:30:03   infinity's display where it kind of [TS]

01:30:05   bleeds off the sides [TS]

01:30:07   they created designs for phones now both [TS]

01:30:12   of these phones look different and the [TS]

01:30:13   outlines of these phones look different [TS]

01:30:14   because companies have found ways to [TS]

01:30:16   finally push the technology past what [TS]

01:30:18   had become the de-facto standard I [TS]

01:30:21   believe that Apple decided to make some [TS]

01:30:25   decisions for this phone they wanted to [TS]

01:30:28   have face ID because they wanted to get [TS]

01:30:29   rid of the touch ID they didn't want to [TS]

01:30:31   put touch ID on the back so they had to [TS]

01:30:32   put the cameras in there too decisions [TS]

01:30:34   you either make a thin forehead you just [TS]

01:30:38   chop off the top put the sensors in and [TS]

01:30:40   you're done or you have the screen bleed [TS]

01:30:43   around the sides in a big way in a way [TS]

01:30:45   that nobody else is doing the essential [TS]

01:30:47   phone just has a camera in there it's a [TS]

01:30:49   little one in the middle it doesn't look [TS]

01:30:51   like the iPhone the iPhone has this big [TS]

01:30:54   black bar that goes across the top I [TS]

01:30:56   think that they decided that they wanted [TS]

01:30:59   to create what they believe their [TS]

01:31:01   smartphones are going to look like for [TS]

01:31:03   potentially the next 10 years this is [TS]

01:31:05   the design they chose for that [TS]

01:31:07   because whether you love them or hate [TS]

01:31:09   them Apple are sometimes the biggest [TS]

01:31:13   sometimes second-biggest handset [TS]

01:31:14   manufacturer they have to make a design [TS]

01:31:17   that they think makes sense for them and [TS]

01:31:18   they moved away from the chin and [TS]

01:31:21   forehead and they went for the notch [TS]

01:31:22   this is the iPhone this is what they [TS]

01:31:25   believe the future of phones is gonna [TS]

01:31:27   look like and this might be what ends up [TS]

01:31:30   being stopped photography in five years [TS]

01:31:32   but what will probably be it would look [TS]

01:31:34   something more like an LG but Apple [TS]

01:31:37   decided they didn't want to look like [TS]

01:31:39   what a phone looks like and they've made [TS]

01:31:41   their phone look weird and different in [TS]

01:31:44   its own way now well I think of I always [TS]

01:31:48   like seeing little signs that say like [TS]

01:31:50   no cell phones allowed thank you you [TS]

01:31:51   know in various places yeah and it's [TS]

01:31:53   it's just it's always interesting to see [TS]

01:31:55   that what is chosen as that little [TS]

01:31:57   symbol and I would say in many public [TS]

01:32:01   places in a city it's still [TS]

01:32:03   overwhelmingly the 1990s cell phone like [TS]

01:32:06   a little keyboard with a wire sticking [TS]

01:32:08   up on the side just think is is funny [TS]

01:32:11   you know it's funny anachronistic in you [TS]

01:32:13   know in this way if I go like what an [TS]

01:32:15   icon for what a phone looks like is the [TS]

01:32:17   phone that nobody has used in forever [TS]

01:32:19   you know and then you do see places that [TS]

01:32:21   use the iPhone looking phone right in [TS]

01:32:24   there like a no phones allowed symbol or [TS]

01:32:26   like here's the thing for your phone but [TS]

01:32:28   there is an interesting thing that like [TS]

01:32:31   I will give give Samsung that their [TS]

01:32:33   phones are how to put it more more [TS]

01:32:36   elegant or more simple in their design [TS]

01:32:40   but you do run into the problem that you [TS]

01:32:42   can't just use a rectangle as a symbol [TS]

01:32:44   for a phone it has to have something [TS]

01:32:48   that's a little bit more recognizable [TS]

01:32:50   than just a rectangle if you're talking [TS]

01:32:52   about very simple iconography and so it [TS]

01:32:55   is I do think it's an interesting [TS]

01:32:56   question of like what will the thing [TS]

01:32:59   that is is the outline of the phone with [TS]

01:33:01   the notch like will that start showing [TS]

01:33:02   up as a generic symbol for phones in the [TS]

01:33:06   same way that the like clearly an iPhone [TS]

01:33:09   of the past showed up everywhere as a [TS]

01:33:11   generic symbol for phones I don't know [TS]

01:33:14   but I'm I'm willing to bet that at the [TS]

01:33:16   very least a standard rectangle with [TS]

01:33:19   nothing to distinguish it is now [TS]

01:33:21   going to show up as an icon for a phone [TS]

01:33:23   because it is not iconic enough there is [TS]

01:33:26   nothing to identify it and this is where [TS]

01:33:28   I wonder if Apple is deciding to just [TS]

01:33:31   stick with it because I do think that [TS]

01:33:34   that does give you the advantage of [TS]

01:33:36   having a space where you can always [TS]

01:33:39   stick new sensors and new stuff without [TS]

01:33:44   having to worry about how does this [TS]

01:33:46   interact through a screen that is yes [TS]

01:33:48   play they have given themselves some [TS]

01:33:51   leeway yeah and it's like you know even [TS]

01:33:54   if even if let's say we had the [TS]

01:33:56   technology to put all of the stuff [TS]

01:33:57   underneath the screen right now you [TS]

01:33:59   don't necessarily know what other [TS]

01:34:01   sensors you might want to add and and [TS]

01:34:03   there's no doubt that the the question [TS]

01:34:05   of can you add a sensor versus can you [TS]

01:34:09   add that sensor also underneath a screen [TS]

01:34:12   the second thing is harder to do and so [TS]

01:34:15   if you leave yourself space you can [TS]

01:34:18   potentially put stuff in sooner than you [TS]

01:34:21   otherwise could if you also had to [TS]

01:34:23   figure out how to get it under under a [TS]

01:34:25   screen so I wouldn't be surprised if [TS]

01:34:28   they if they keep the notch around and [TS]

01:34:29   but that said like I wouldn't be [TS]

01:34:31   surprised if in three years Apple says [TS]

01:34:32   how the hell with it like we're just [TS]

01:34:33   going we're just going all screen as [TS]

01:34:35   well I really don't have a strong [TS]

01:34:36   opinion on this one but I am I am glad [TS]

01:34:40   that it's like we're in a phase where it [TS]

01:34:42   is fun and interesting speculation time [TS]

01:34:45   about what Apple is up to as opposed to [TS]

01:34:48   like oh it's the iPhone 6 again yeah but [TS]

01:34:51   just with with some changes and the [TS]

01:34:54   iPhone 8 look like a great phone like [TS]

01:34:56   the iPhone 8 looks like a better [TS]

01:34:58   provision than the 7 from the six oh [TS]

01:35:00   yeah but it is being completely [TS]

01:35:03   overshadowed yeah I'll put it in air [TS]

01:35:06   quotes the wireless charging like I [TS]

01:35:08   think that is a really great addition [TS]

01:35:10   and that's the thing that I'm looking [TS]

01:35:12   forward to and and I am also I'm also [TS]

01:35:14   really glad that Apple put the wireless [TS]

01:35:17   charging in the 8 because I feel like [TS]

01:35:19   and anything Apple can do to push that [TS]

01:35:23   farther and faster with adoption [TS]

01:35:26   everywhere like everybody benefits from [TS]

01:35:29   that young and that's great choosing an [TS]

01:35:31   open standard is a surprise but also [TS]

01:35:33   move [TS]

01:35:34   I'm very happy to see Apple choose an [TS]

01:35:36   industry-standard [TS]

01:35:37   with Qi charging like that is that's [TS]

01:35:40   great as opposed to like I don't want to [TS]

01:35:43   go into a Starbucks and there's the pad [TS]

01:35:45   for Apple devices and there's the pad [TS]

01:35:47   for everything else I got [TS]

01:35:48   don't don't need that like anything we [TS]

01:35:51   can do to make charging easier and [TS]

01:35:53   everywhere that that's great so like I [TS]

01:35:56   am I'm super glad that they're putting [TS]

01:35:59   the wireless charging in the device [TS]

01:36:01   that's gonna sell way more just to like [TS]

01:36:02   encourage the spread of that faster so [TS]

01:36:06   are you gonna be waiting you're gonna be [TS]

01:36:08   put in an order wouldn't mean for the [TS]

01:36:09   iPhone 8 say iPhone 10 yeah no of course [TS]

01:36:13   for the iPhone X we've had doubt I would [TS]

01:36:16   I would like it in my hands as soon as [TS]

01:36:18   possible [TS]

01:36:19   but I am I am I'm mentally preparing [TS]

01:36:21   myself for the notion that this may take [TS]

01:36:23   forever yeah you may just be going to [TS]

01:36:25   Apple stores and fondling them for a [TS]

01:36:28   while yeah exactly we're like do you [TS]

01:36:30   mind if I just use your phone in the [TS]

01:36:32   store for whole for several hours can I [TS]

01:36:35   said I would like no you can't do that [TS]

01:36:36   so you have to put it down like or like [TS]

01:36:38   I did when the iPad pro came out and I [TS]

01:36:41   was I was trying to ask the Apple [TS]

01:36:42   employees like can i buy your store [TS]

01:36:45   display of the pencil off of you and it [TS]

01:36:47   like no you can't we have to leave the [TS]

01:36:48   pencils here so I'm very excited about [TS]

01:36:52   it but I'm I'm preparing myself in [TS]

01:36:55   advance for it's like well it's going to [TS]

01:36:57   be a long time until the pre-order and [TS]

01:37:00   get ready for a longer time of actually [TS]

01:37:03   waiting for it to really ship the [TS]

01:37:05   whiting is the hottest pump yes the [TS]

01:37:08   waiting is the hardest part there's [TS]

01:37:10   gonna be a lot of sad Christmas trees I [TS]

01:37:12   think this year I'm not looking forward [TS]

01:37:14   to it you know if you think that my my [TS]

01:37:16   delivery was today one thing [TS]

01:37:19   boy oh boy that's gonna be something [TS]

01:37:21   else something else [TS]