Cortex 53: Worst Business Decision Ever


  welcome back gray hello oh you sound [TS]

  chipper on this lovely British morning [TS]

  is it morning I don't know what it is [TS]

  hey we're not on grace not the time [TS]

  anymore my friend no we're not on grey [TS]

  standard time which is a shame see you [TS]

  are back in the UK yeah it's the middle [TS]

  of July is it okay you left the UK at [TS]

  the beginning of June yes I arrived back [TS]

  in the UK six weeks to the day from when [TS]

  I left that's what happened is this the [TS]

  longest no it's not the longest trip [TS]

  you've taken away is it you've done [TS]

  longer than this well I was trying to [TS]

  think about it it depends a lot on what [TS]

  you mean by a trip like I have done [TS]

  there have been longer periods of [TS]

  traveling mm-hmm [TS]

  but I think it I think in the way that [TS]

  any reasonable person would think about [TS]

  what is a trip versus what is simply [TS]

  being nomadically homeless like there's [TS]

  a boundary there right and I think if [TS]

  we're constraining it to trips this this [TS]

  is the longest trip I think I have ever [TS]

  done yeah I think I can probably safely [TS]

  say that there's a couple things that [TS]

  come close but I think this is the [TS]

  longest continual thing that is still [TS]

  clearly a trip that I have ever done I [TS]

  have this coming up to actually in just [TS]

  a few weeks oh yeah so in I'm gonna be [TS]

  in the United States of America for all [TS]

  of August oh I didn't realize that yeah [TS]

  this is this is something different for [TS]

  me I have three independent events that [TS]

  I need to work that I need to do so I [TS]

  have three things I have to attend [TS]

  during August and I decided that I would [TS]

  just stay in America for the entire time [TS]

  rather than coming back and going back [TS]

  against I've done that before right way [TS]

  like you know you've got something one [TS]

  week and you've got a week break and [TS]

  then another thing and I've done that [TS]

  and it will kill you [TS]

  right like terrible's destroyed first [TS]

  yep so I've decided this time to pack up [TS]

  my bags for a month and go I'm ending it [TS]

  with a vacation [TS]

  but the first three weeks are all [TS]

  work-related activities so I was hoping [TS]

  that you could give me some kind of [TS]

  travel tips life hacks for an for an [TS]

  individual who's going to be spending a [TS]

  large period of time away from home your [TS]

  life hacks that's what you want I don't [TS]

  even know how to do laundry like how [TS]

  would you you know like there are all [TS]

  these things and like meals do I eat in [TS]

  restaurants the whole time like I don't [TS]

  really know how to handle this the first [TS]

  thing is your simple decision to just [TS]

  stay in America that's that is the [TS]

  correct decision good right that's [TS]

  that's by far and away the best thing to [TS]

  do and that that's why my previous trip [TS]

  was so long it was the exact same [TS]

  situation like I had a bunch of things [TS]

  and inconvenient times from each other [TS]

  that in like maybe I could have gone [TS]

  back to the UK but it would have been [TS]

  terrible and I would have I would have [TS]

  done something like eight transatlantic [TS]

  flights in six weeks like nope not [TS]

  happening it's a similar thing right [TS]

  like yeah for me like a bunch of [TS]

  conferences and then just some [TS]

  work-related meetings and activities [TS]

  that are better if it's in person rather [TS]

  than digging yeah yeah so I can I [TS]

  totally understand how this can end up [TS]

  happening and then this is also at least [TS]

  I find it becomes a little bit of a [TS]

  self-sustaining cycle because once you [TS]

  commit to being in a place for a while [TS]

  then you can start gathering up other [TS]

  things that are useful to do while [TS]

  you're there oh yeah like I'm spending a [TS]

  bunch of time in New York which just [TS]

  from a business perspective could be [TS]

  very valuable to me exactly there are [TS]

  things I haven't planned out yet but I [TS]

  know it's gonna be a beneficial trip [TS]

  mm-hmm yeah that's that's exactly right [TS]

  you can start making these things more [TS]

  useful then your time would be spent on [TS]

  a plane going back and forth yep and [TS]

  then dealing with jet lag and all the [TS]

  rest of this so yeah it's I think it's a [TS]

  smart move to try to bundle things this [TS]

  is this is why I like the the summers [TS]

  for me are always big blocks of travel [TS]

  is because of this exact thing like I I [TS]

  finally the flights are very costly in [TS]

  every in every meaning of that word yeah [TS]

  and so decreasing the number of flights [TS]

  and bunching as much together into one [TS]

  big block of travel is much [TS]

  more valuable to do than breaking it up [TS]

  into a bunch of little trips and she's [TS]

  interesting talking to other people that [TS]

  I know I think the default human [TS]

  response is if there is time enough to [TS]

  go back home that you should go back [TS]

  home but I really do [TS]

  urge people who travel a bunch to think [TS]

  about bunching things together into [TS]

  bigger blocks like I don't know [TS]

  I personally find it much better to do [TS]

  even if it's inconvenient for a long [TS]

  stretch I totally understand that right [TS]

  cuz I felt that way and it's why I've [TS]

  done it in the past right like if I have [TS]

  a week or eight days or something wive [TS]

  where I could be at home and I would do [TS]

  that but like this particular trip it's [TS]

  never more than like four days at a time [TS]

  mm-hmm and that's just not tenable right [TS]

  like I would be traveling for fifty [TS]

  percent of those four days so great it [TS]

  doesn't make sense it really just [TS]

  doesn't make sense I don't think anybody [TS]

  will benefit from that right like the [TS]

  reason I would go home is because I [TS]

  don't particularly want to spend three [TS]

  weeks away from Edina like it's just not [TS]

  really a thing I'm keen on doing but the [TS]

  time that I would be here I wouldn't be [TS]

  very great to be around so I you know [TS]

  it's at the end of the trip is we're [TS]

  taking a vacation together which i think [TS]

  is a good way to cap it all off right [TS]

  we'll be away for three weeks but then [TS]

  we'll be back together and going on a [TS]

  holiday which seems just I don't know it [TS]

  seems better than like Mike being a [TS]

  zombie for a day and a half before he [TS]

  gets ready to go again cuz then there is [TS]

  all these things that just more [TS]

  frustrating you know like for example me [TS]

  waking up at 4:30 in the morning to go [TS]

  back to the airport right like nobody [TS]

  wants or needs these things in their [TS]

  life so I'm I think I'm I mean I'm gonna [TS]

  see how it goes I might hate this right [TS]

  but I think that this this seems like [TS]

  the right course of action for this [TS]

  particular set of trips mm-hmm yeah I [TS]

  can I can definitely see that alright so [TS]

  you want you want life hankari and [TS]

  they've really usable choose any tiny [TS]

  takeaways in some key takeaway [TS]

  and I mean I'm just I'm just nothing [TS]

  like it's the things that matter for [TS]

  lucky we'll start with start with number [TS]

  one mmm-hmm laundry when I do this kind [TS]

  of trip laundry just becomes a big part [TS]

  of it right because you can't actually [TS]

  pack six weeks worth of clothing you you [TS]

  can't pack a month's worth of clothing [TS]

  it's just not gonna happen [TS]

  but I like to view this I like to view [TS]

  this as an advantage because once you [TS]

  assume that laundry is going to be part [TS]

  of this process you can actually pack [TS]

  less than you would for a trip that's [TS]

  like a week-long trip mm-hmm all right [TS]

  because if you think about it if you go [TS]

  if you know if you know you're going to [TS]

  be doing laundry you can probably cut [TS]

  down the number of outfits you would [TS]

  take on on a week trip I like 30 percent [TS]

  at least so I just you I just assume [TS]

  that it's that this is going to happen [TS]

  and it depends on like what exactly your [TS]

  situation is but like very very often in [TS]

  America like if depending on where you [TS]

  are there just are not convenient [TS]

  laundromats around or like it's such an [TS]

  incredible hassle and you're usually [TS]

  busy so I have yet to meet a hotel that [TS]

  won't do the laundry for you and this is [TS]

  this is one of these places where yes [TS]

  are they gonna charge you a fortune to [TS]

  do the laundry of course they are [TS]

  because because they've got you right is [TS]

  they have like a laundry monopoly in [TS]

  this in this little moment well so they [TS]

  should because nobody wants to do other [TS]

  people's laundry yeah nobody wants to do [TS]

  other people's laundry no people need to [TS]

  be paid handsomely for that task yeah [TS]

  yeah with that in town like someone's [TS]

  got to fold your socks Mike and I find [TS]

  that this is one of these things that if [TS]

  if you can mentally get on board with [TS]

  the idea that you just accept that that [TS]

  you're not getting like a deal on your [TS]

  laundry and of course if you went to a [TS]

  laundromat it would cost less but what [TS]

  you're getting is a bunch of hassle [TS]

  removed from your life yeah and a thing [TS]

  that just happens automatically tell you [TS]

  why I wouldn't want to go to a [TS]

  laundromat great [TS]

  okay tell me why I know I wouldn't know [TS]

  how to use the machine and I don't want [TS]

  to have to deal with not knowing how to [TS]

  use the machine right like I won't get [TS]

  there yeah and I like would be bumbling [TS]

  around and I'd maybe need to ask for [TS]

  help like I don't want to be in the [TS]

  situation where I have a washing machine [TS]

  that I don't know how to use I know how [TS]

  to use my washing machine but I was [TS]

  taught how to use our washing machine no [TS]

  one's gonna like it's not gonna be just [TS]

  an implicit thing I arrive at a [TS]

  laundromat and they're like mr. Hurley [TS]

  come this way let's show you the machine [TS]

  that's not what's gonna happen so I [TS]

  can't gonna stand in front of this [TS]

  washing machine and like American [TS]

  washing machines are so different right [TS]

  like you put stuff in the top that's not [TS]

  I don't even know how to do that right [TS]

  like that doesn't make any sense to me [TS]

  that gravity pulls it down that's how it [TS]

  works you hold the clothes over and you [TS]

  let go and gravity pulls them into the [TS]

  washing machine and then they just pop [TS]

  out the other and that how it works no [TS]

  there's like one come up pick them up [TS]

  out of the hole and you put them in the [TS]

  drum yeah I just I don't know man I just [TS]

  there's too many variables there so I [TS]

  I'm scared of the laundromat honestly [TS]

  okay look well I've got some bad news [TS]

  for you okay has when I say that I've [TS]

  never been at a hotel that that doesn't [TS]

  do the laundry many hotels will just [TS]

  take your laundry away and bring it back [TS]

  to you folded up in a little box which [TS]

  is like a gift from heaven when you're [TS]

  traveling like oh thank god it's a thing [TS]

  that I don't have to worry about but if [TS]

  they don't do that they will have a [TS]

  little mini laundromat in the hotel and [TS]

  so you you may you when I say doing [TS]

  laundry at a hotel you may have to [TS]

  functionally use what is a laundromat [TS]

  just in the hood but it's very easy Mike [TS]

  all you do is you go to go to the front [TS]

  desk mm-hmm you ask the nice person at [TS]

  the front desk to turn a five-dollar [TS]

  bill into a bunch of quarters and you [TS]

  put the quarters in the Machine and it's [TS]

  essentially all automated like that you [TS]

  you will have almost no options except [TS]

  to put your clothes in the machine feed [TS]

  the Machine and that's it we see the [TS]

  thing is in the hotel I would be more [TS]

  willing to ask for help and I wouldn't [TS]

  feel so awkward right like if I needed [TS]

  help I could ask the person at the front [TS]

  desk but like in the laundromat I don't [TS]

  know it just feels it feels like a more [TS]

  intimidating experience for me to walk [TS]

  into this you know room of people doing [TS]

  their laundry and then I'm like oh [TS]

  bumbling around and [TS]

  my Britishness and I dropped my top hat [TS]

  and and like I said it would be a [TS]

  nightmare yeah but you got to you got to [TS]

  make that work for you Mike you just be [TS]

  like I'm from a foreign land we don't we [TS]

  don't have laundry machines please help [TS]

  me so I should basically what you're [TS]

  saying is I should walk in there with [TS]

  like a Union Jack waistcoat yeah exactly [TS]

  that's what you need to do hip everybody [TS]

  off straight right at the beginning yeah [TS]

  that's that's that would that would work [TS]

  best for you but you won't really have [TS]

  to do that because the hotel will just [TS]

  handle it for you great and that's [TS]

  that's the number one thing and I guess [TS]

  especially especially the summer for me [TS]

  with with the conferences that I was at [TS]

  mm-hmm I cannot I cannot tell you what a [TS]

  mental relief it is to just have this [TS]

  one part of the problem just handled [TS]

  yeah it's like great my bags are lighter [TS]

  but my clothes will always be clean [TS]

  because I'll just every other day I'll [TS]

  hand the hotel that I'm at a bag with [TS]

  some small amount of laundry and it will [TS]

  just be returned and everything will be [TS]

  fine so that's great that's really great [TS]

  that's it okay so next two of the three [TS]

  weeks right I am gonna be working mm-hmm [TS]

  I'm just working as normal in hotels the [TS]

  third week I'm staying [TS]

  with Stephen my co-founder and I'm gonna [TS]

  be working from his office some people [TS]

  do let me work in their offices with [TS]

  them which is just just really nice you [TS]

  know like it's just a good thing to do [TS]

  so your office surfing that's what [TS]

  you're doing mm-hmm so I'm just gonna be [TS]

  working his in his office cos he offered [TS]

  because he's kind you know you so good [TS]

  like a good thing right like you got a [TS]

  friend you need some time to spend in an [TS]

  office and he's like I'll bring a desk [TS]

  in for you we'll work together in the [TS]

  office [TS]

  you know some people are just really [TS]

  good about that sort of stuff [TS]

  no so we're gonna do that for the third [TS]

  week but for the other two weeks I need [TS]

  to be working as normal but I'm living [TS]

  in the hotel right where do I work do I [TS]

  stay in the hotel or do I go to places [TS]

  okay all right [TS]

  it always depends on the hotel okay but [TS]

  one of the things I really like about [TS]

  traveling and being at hotels is [TS]

  exploring a new hotel because I have yet [TS]

  to find a hotel that doesn't have some [TS]

  kind of nice area to work in but it's [TS]

  not always it's not always obvious where [TS]

  this area is you saying you spend time [TS]

  in the business center is that so where [TS]

  you go well okay so some places will [TS]

  have business centers right and that can [TS]

  be very nice but very often the business [TS]

  centers are terrible confined areas [TS]

  printe and one computer in a closet yeah [TS]

  so that's it's not very nice but almost [TS]

  every hotel has has some kind of area [TS]

  that's like for people having meetings [TS]

  who might be at the hotel and even [TS]

  surprisingly small hotels will have a [TS]

  little mini conference center of some [TS]

  kind and I often find that you can you [TS]

  can either just like find these areas of [TS]

  the hotel which are essentially [TS]

  abandoned and you just use them what do [TS]

  you like cuz I've been in those hotels [TS]

  where like you walk down a corridor and [TS]

  there's nothing there there's nobody [TS]

  then just look like anybody's been there [TS]

  in five years but there are these huge [TS]

  rooms like all of the San Francisco [TS]

  hotels I've stayed in I like this oh [TS]

  yeah yeah I think there was one of the [TS]

  hotels I was at this summer it's like I [TS]

  was just walking around trying to do [TS]

  this like I'm trying to find a place to [TS]

  work and it's like oh there's a gigantic [TS]

  ballroom in the basement I know it's [TS]

  just like just go down the stairs all [TS]

  the doors are open like this there's [TS]

  this whole place here it's just lit up [TS]

  but there's nobody here [TS]

  so nobody here all day maybe four not [TS]

  for ten years you know it's like you [TS]

  just don't know but it's it's it's [TS]

  surprising how many hotels [TS]

  if you look around have a space to work [TS]

  that is almost certainly better than [TS]

  whatever sad little desk you have in the [TS]

  actual hotel room okay so so I have I [TS]

  have extraordinarily rarely not been [TS]

  able to find some better space in the [TS]

  hotel and if you can't find anyplace [TS]

  I've asked [TS]

  front desk like are there like is there [TS]

  is there a meeting room somewhere that I [TS]

  can use if nobody is using it and you [TS]

  know usually if you're nice to the [TS]

  person at the front desk like oh yeah [TS]

  whatever there's some there's some space [TS]

  that nobody goes into and it's fine so [TS]

  do you not look for like cool coffee [TS]

  shops outside places to work or do you [TS]

  just tend to stay in the hotel well what [TS]

  I'm trying to the reason why I'm [TS]

  discussing the hotel here is I'm running [TS]

  under the assumption that you you might [TS]

  be in a place where it's there's nothing [TS]

  around the hotel which is useful because [TS]

  like sometimes in America particularly [TS]

  if you don't have a car you can be a [TS]

  little bit isolated depending where [TS]

  you're staying well so most of this time [TS]

  we'll all be in New York City [TS]

  okay so you'll be in New York City yeah [TS]

  all right well then then it's a [TS]

  different thing like then then you can [TS]

  try to find cool hipster places to work [TS]

  in I'll make you think that that's what [TS]

  I'm looking for and I just assume that [TS]

  you go out on the streets and your [TS]

  hipster door would point you in the [TS]

  correct location to close that I think [TS]

  like hipster hipster would have been [TS]

  better you really you nearly got it [TS]

  nearly got it I think it was perfectly [TS]

  fine but yeah like that that can totally [TS]

  that can totally work but I prefer if I [TS]

  can find a guaranteed quiet spot in the [TS]

  hotel to work I would usually rather do [TS]

  that because it's just it's just like a [TS]

  more it's like a more guaranteed space [TS]

  yeah yeah there's no expectation if you [TS]

  need him to leave because you haven't [TS]

  bought enough lattes right like you yeah [TS]

  yeah even if it's is in the back of your [TS]

  mind like what's the latte counter per [TS]

  hour here and yeah it's like I've gotten [TS]

  a lot of really good work done in in [TS]

  like weird abandoned places in a hotel [TS]

  so it's that's why it's just [TS]

  particularly on my mind and it's like a [TS]

  life hack [TS]

  right that's what that's what you're [TS]

  that's what you're looking for so when [TS]

  you're in these weird abandoned places [TS]

  are you also playing fun to sounds or [TS]

  you do not do that depends depends on [TS]

  how likely I think it is that someone's [TS]

  gonna walk by I imagine like some [TS]

  attendant walking past the closed doors [TS]

  of the ballroom just hears some some [TS]

  person muttering to themselves [TS]

  these thunder and lightning noises [TS]

  so I must be incredible yeah this is [TS]

  this is how haunted hotel rumors start I [TS]

  have one last thing one last thing I [TS]

  need your advice on for this trip Ranko [TS]

  food now I have noticed about myself [TS]

  that if I am away from home for like a [TS]

  long period of time I start to feel a [TS]

  bit sick from eating out all the time [TS]

  yeah yeah so how do you combat this [TS]

  because like you can't I mean at least [TS]

  not in the hotels that I'm saying and I [TS]

  can't prepare myself a meal so what do [TS]

  you what do you do do you do eat out for [TS]

  every meal I'm totally with you on this [TS]

  you can get kind of travel food sick [TS]

  yeah especially in America where yeah [TS]

  I'm sorry Americans like you have such [TS]

  amazing food but it's really bad for [TS]

  your constitution yeah and it can also [TS]

  be like this food is amazing but also [TS]

  kind of plastic at the same at the same [TS]

  time grace I don't know me I didn't do [TS]

  that that's why I didn't you didn't need [TS]

  to say it like the American can say it [TS]

  and then it's fine I can say that out [TS]

  loud [TS]

  but it's even like oh like if I go into [TS]

  I hop and it's like oh I hop you can [TS]

  make me an omelet any time of day that's [TS]

  great it's a fantastic standard meal but [TS]

  after three of them it's like these [TS]

  omelets are both delicious and plasticky [TS]

  like I feel like I have some kind of [TS]

  plastic revit residue building up inside [TS]

  of my body or the food can just start to [TS]

  feel a little bit unreal and again Orion [TS]

  again in America sort of say me like [TS]

  every burger place is sort of the same [TS]

  so yeah it's like America fantastic for [TS]

  two weeks but it can if you're there [TS]

  longer it's like you need to start [TS]

  planning for this kind of stuff I don't [TS]

  have a lot to tell you about this [TS]

  because it's like it depends so much on [TS]

  what you eat but there's there's two [TS]

  things here like the first is I will [TS]

  very like on the this past summer I very [TS]

  frequently would [TS]

  just try to find a supermarket that was [TS]

  nearby and almost in a way like eat out [TS]

  at the supermarket like I'm just gonna [TS]

  go to the supermarket I'm gonna buy some [TS]

  things that I can immediately assemble [TS]

  into a meal that I will just eat instead [TS]

  of eating out at a restaurant because [TS]

  it's just sort of like I said the food [TS]

  is sort of tiring constantly eating out [TS]

  at a restaurant but what I also try to [TS]

  look for is a lot of American hotels are [TS]

  sort of family-oriented in that they [TS]

  will have like a little fridge or maybe [TS]

  a super tiny kitchen area and and that [TS]

  can be helpful so if you know you're [TS]

  gonna be in a place for a while I will [TS]

  very often try to find a hotel that [TS]

  won't just have a minibar but they'll [TS]

  have here's a little refrigerator and [TS]

  maybe just like out like a one pan [TS]

  electric stovetop but it makes a huge [TS]

  difference I think I you know look you [TS]

  know me right like the places that I've [TS]

  booked that they're too hipster to have [TS]

  a little kitchenette like it's right [TS]

  let's be honest I'm staying in Brooklyn [TS]

  you know I yeah the kind of hotel that I [TS]

  assume has it like a dog at the front [TS]

  reception desk maybe I'm not interested [TS]

  in the dog it's very possible yeah a dog [TS]

  with glasses yeah a bowtie so I may have [TS]

  shot myself in the foot on that one now [TS]

  if you already made reservations I can't [TS]

  help you [TS]

  of course I've already made reservations [TS]

  I leave in like two and a half weeks [TS]

  gray no we don't all live on the edge [TS]

  like you yeah I love I love to leave [TS]

  everything into the last possible second [TS]

  I know you did everybody who knows me is [TS]

  irritated to no end [TS]

  it's like this is that this is a [TS]

  hangover of standby flying is like how [TS]

  late can I leave this decision until I [TS]

  will leave it until the last possible [TS]

  moment but yes I'm sorry that your [TS]

  hipster hotels won't have refrigerators [TS]

  yeah I mean they have all the other [TS]

  amenities that I'm looking for but maybe [TS]

  not maybe then maybe it has a [TS]

  refrigerator but I doubt it has a little [TS]

  stovetop or anything yeah well I think [TS]

  even with the refrigerator I think that [TS]

  that becomes I've noticed becoming more [TS]

  difficult over time is that you used to [TS]

  be able to kind of at least pack stuff [TS]

  in a little refriger [TS]

  even if it was explicitly intended to be [TS]

  a minibar but more and more hotels are [TS]

  using those mini bars that are pressure [TS]

  sensitive so if you try to like pack [TS]

  some stuff in the refrigerator it [TS]

  registers that you have purchased [TS]

  everything and you hate writing you have [TS]

  like a five hundred dollar bill the next [TS]

  morning so it's those those those [TS]

  refrigerators are super annoying there's [TS]

  one last thing that I'll just mention [TS]

  for long-term travel which people don't [TS]

  often think about but you can have [TS]

  things sent to a hotel in advance of [TS]

  your arrival mm-hmm and what I'm just [TS]

  thinking about your cupboard full of [TS]

  audio equipment look like we don't need [TS]

  to get into the details we can gloss [TS]

  over the details but I'm just gonna say [TS]

  for very long travel it is it is worth [TS]

  thinking about are there things that you [TS]

  can have sent to the hotel instead of [TS]

  having to carry it to the hotel or [TS]

  things that you'll need on on the trip [TS]

  which are simply easier instead of [TS]

  getting them before you leave and [TS]

  packing them having them sent to where [TS]

  you're gonna go you just you need to [TS]

  speaking from experience you need to [TS]

  contact the hotel before you do this and [TS]

  find out whatever their little system is [TS]

  because each hotel will have some [TS]

  squirrely system for how you're supposed [TS]

  to address the mail that they're going [TS]

  to get for you in advance but this is [TS]

  this is also a hugely helpful thing and [TS]

  so this summer I was actually very [TS]

  fortunate in that I was I was reopen on [TS]

  some of the clothes that I buy in like [TS]

  packages as we've mentioned before it's [TS]

  like oh it's time to get new shirts so I [TS]

  need four new shirts of the exact same [TS]

  kind and so I had a bunch of clothes [TS]

  that I was able to just have shipped to [TS]

  the hotel which were the like new [TS]

  clothes that I was going to wear in bulk [TS]

  so that I didn't have to actually have [TS]

  it shipped to me here in the UK and then [TS]

  like pack it all and travel with it to [TS]

  America it's like no just I'm just [TS]

  arriving and the stuff is here and yes [TS]

  there may be some other like equipment [TS]

  or other things who knows that it's [TS]

  useful to have sent ahead of time but [TS]

  it's just like I just want to mention it [TS]

  because it's the thing that people don't [TS]

  think about [TS]

  but it's useful to just have in mind [TS]

  especially if you're doing a long trip [TS]

  where I feel like it's very easy to [TS]

  overwhelm yourself with packing just to [TS]

  keep this in mind as a tool you can send [TS]

  stuff to a hotel in advance and they [TS]

  will have it for you when you arrive and [TS]

  there may be things that you can do this [TS]

  with instead of having to pack them up [TS]

  and bring them with you so just keep [TS]

  that in mind this is something that I'm [TS]

  familiar with because quite frequently [TS]

  there will be a call from the front desk [TS]

  for me and I have to go pick up a [TS]

  package which is probably something from [TS]

  Levi's the Idina has ordered for me to [TS]

  bring home this is yes yes that's a [TS]

  whole other category of things to bring [TS]

  home for somebody else from America yes [TS]

  because America is full of treasures [TS]

  like what's the name of the hotel that [TS]

  you're staying it what's the address yes [TS]

  it is it is not possible to return from [TS]

  America without bringing things back for [TS]

  people unspecified yes I once happened [TS]

  went down to the front desk he came back [TS]

  upstairs were box I opened the box and [TS]

  there was a cooking thermometer in the [TS]

  box that's good it is a really good for [TS]

  moment though you know America they make [TS]

  good stuff there except homeless right [TS]

  almost are good but not more than three [TS]

  in a row this episode of cortex is [TS]

  brought to you by Casper most people [TS]

  don't really think about the science [TS]

  behind a mattress but the Casper [TS]

  mattress was designed by a team of 20 [TS]

  engineers and perfected by a community [TS]

  of nearly half a million sleepers the [TS]

  Casper team are really just a bunch of [TS]

  Engineering nerds digging as far as [TS]

  possible into the science of sleep and [TS]

  the technology that you used to deliver [TS]

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  foam with a breathable open-cell layer [TS]

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  this box is so small you can get it up [TS]

  your stairs if you live in an apartment [TS]

  building you open the box up you get the [TS]

  mattress out it comes in this like [TS]

  vacuum pack thing which you open up the [TS]

  mattress breeze to life and it's ready [TS]

  to sleep on Casper understand that you [TS]

  actually want to take some time before [TS]

  you make this decision which is why with [TS]

  Casper you actually get to sleep on the [TS]

  mattress before because Casper gives you [TS]

  100 nights to try it out they understand [TS]

  that you want to spend some time on that [TS]

  mattress before you commit to sleeping [TS]

  on it for the next third of your life if [TS]

  you don't love it they will pick it up [TS]

  and refund you everything dive deeper [TS]

  into the science behind the perfect [TS]

  mattress and get fifty dollars towards [TS]

  any mattress purchase by going to Casper [TS]

  comm slash cortex and using the code [TS]

  cortex at checkout terms of conditions [TS]

  apply we thank Casper for their support [TS]

  of this show and relay event so I have a [TS]

  question for you mm-hmm I feel like over [TS]

  the time that I've known you over the [TS]

  few years have been working together [TS]

  you've been very influential on me in a [TS]

  few different areas you know like making [TS]

  me think about different projects to [TS]

  start different ways of thinking about [TS]

  work I just want to see if it is [TS]

  possible that I influenced you in any [TS]

  way [TS]

  to start vlogging no I'm sorry Mike you [TS]

  should give me one you know just throw [TS]

  me a bone you know look just say yes I [TS]

  mean I can it like we have to be we have [TS]

  to be truthful with the listener doing [TS]

  and it's like I can like I can hear it I [TS]

  can hear it in your mic voice and I feel [TS]

  like I would I would love to give this [TS]

  gift to you but if I give this gift to [TS]

  you then like I have to i'd have to like [TS]

  lie about all of the other questions you [TS]

  can ask me about vlogging and so we have [TS]

  to we have to go into this truthfully [TS]

  what you say there's absolutely zero [TS]

  influence from our discussions about [TS]

  vlogging which pushed you into creating [TS]

  a vlog that's literally zero [TS]

  so I'm like if you go but if you go back [TS]

  to the CGP grey to youtube channel [TS]

  mm-hmm and you look at some of those [TS]

  early videos those early videos are [TS]

  there because they are discards from [TS]

  vlogs that I tried to make right from [TS]

  the start of the channel like or their [TS]

  test footage for things that I was [TS]

  trying out mm-hmm [TS]

  so that vlog that I put up was probably [TS]

  the fifth or sixth serious run that I [TS]

  had done towards vlogging of some kind [TS]

  in the past many years so I'm sorry Mike [TS]

  well moving swiftly on then why did you [TS]

  do this I really I can't understand why [TS]

  you did this like there are so many [TS]

  things that you just put out a video [TS]

  right like a couple of days before it [TS]

  was a pretty big video that you've been [TS]

  working and I know for quite a while [TS]

  which was very good cause seven ways to [TS]

  maximize misery that I don't want to [TS]

  talk about because I'll have to think [TS]

  about that video again and it just makes [TS]

  me sad right if I think about me and [TS]

  that video I don't want to talk about [TS]

  that one so okay we just move swiftly on [TS]

  swiftly along really swiftly almost [TS]

  breakneck speed forget that videos made [TS]

  a lot of people uncomfortable yes yes [TS]

  perfect think about it for a while and [TS]

  now I don't want to be here anymore like [TS]

  just put it up and it was doing really [TS]

  well and then you're like oh surprise [TS]

  here is a vlog that I made which is 16 [TS]

  minutes long which is 15 minutes 34 [TS]

  seconds to be precise my my number one [TS]

  piece of critique for you is that your [TS]

  your time lapse was too long that is [TS]

  that is my critique for you okay if I [TS]

  know you didn't ask for it but that [TS]

  would that would be it I'm interested in [TS]

  your input so I'm just very I'm really I [TS]

  was really struggling at the time to try [TS]

  and work out why you did this mmm and I [TS]

  still don't think I have a good a good [TS]

  idea for do you have any guesses you [TS]

  just like to surprise people I don't [TS]

  know like I feel like sometimes you know [TS]

  just about 60% of your overall work is [TS]

  just like a real long con [TS]

  on someone's right there is like you [TS]

  know some scrolling event that you're [TS]

  working towards and like when we get [TS]

  there you know it's like a prestige type [TS]

  thing wow that would be a lot of my work [TS]

  like my whole YouTube career was a long [TS]

  con for this moment like surprise I'm [TS]

  actually come flocking so it's just [TS]

  gonna be vlogs from now on yeah yeah oh [TS]

  yeah someone upset you like 15 years ago [TS]

  and like you've been working towards the [TS]

  payback like and eventually you'll get [TS]

  there mmm-hmm that's the interesting [TS]

  perspective no no Michael although [TS]

  although I do have to say it was it was [TS]

  in a perfect lineup of things in the [TS]

  universe I was I was planning to post [TS]

  that that video when I did you know a [TS]

  couple days after the previous one had [TS]

  gone up but I absolutely loved is the [TS]

  day before I posted it some guy on the [TS]

  reddit had a top-voted comment or he's [TS]

  like oh let me just I know what kind of [TS]

  videos gray makes he makes two kinds of [TS]

  videos and he like wrote this long [TS]

  explanation of like this is exactly what [TS]

  grade does and we can expect all of his [TS]

  videos look like this and I was like [TS]

  tee-hee-hee inside I was like you don't [TS]

  know it's coming tomorrow buddy and it [TS]

  was great because a lot of people [TS]

  remember that comment the you know when [TS]

  the vlog went out there like hey didn't [TS]

  this guy have a top voted comment about [TS]

  you know it's exactly what's going to [TS]

  happen so I you know you know I think [TS]

  the listeners of this show know that the [TS]

  expectation is that you should not have [TS]

  expectations as you put it once Mike and [TS]

  I feel like this doing a vlog certainly [TS]

  certainly fits into that category of an [TS]

  expectation breaker it was one of the [TS]

  many things that that you do like [TS]

  sometimes you do something and then I [TS]

  start getting texts from people like [TS]

  people they just want to know you're [TS]

  okay right like if you go on [TS]

  you're particularly interesting Twitter [TS]

  excursions for anything who you know [TS]

  like people like see all right and like [TS]

  I think so yeah so this was one of those [TS]

  I like the idea that people don't [TS]

  message me about the video people [TS]

  message you about the video it's more [TS]

  about just your overall state really [TS]

  okay right that's why they don't they [TS]

  don't ask me because they're worried [TS]

  they want to know it's you but I think [TS]

  people just know you won't respond [TS]

  respond eventually I get back to text [TS]

  messages within at least a week most of [TS]

  the time that is really good yes keep [TS]

  that try to keep that a real tight loop [TS]

  do you have like a good reason for why [TS]

  you did this like what what made you [TS]

  want to like what what was it that one [TS]

  like made you make the video and to put [TS]

  it on the main channels well like it [TS]

  really is an out of character move like [TS]

  it like to be serious like it is a it is [TS]

  a strange thing to do I think well I [TS]

  don't know I mean again it doesn't seem [TS]

  out of character to me I mean okay let's [TS]

  compare it to every other video on the [TS]

  channel shall we right like it is [TS]

  different it's it's different in a posh [TS]

  way to everything else that you produce [TS]

  because people learn things from your [TS]

  videos but like the lesson that you were [TS]

  teaching in the vlog people shouldn't [TS]

  learn ramune it's a perfect that's a [TS]

  great that when you travel that you [TS]

  should keep your timezone of home like I [TS]

  don't [TS]

  that was very / - are you seriously [TS]

  gonna say that that's not a great like I [TS]

  think that genius I think everybody it [TS]

  is a good idea for if you are in this [TS]

  very specific set of circumstances that [TS]

  you were in and very rarely when people [TS]

  travel are they in those exact set of [TS]

  circumstances I think I think more [TS]

  people could get more utility out of [TS]

  this than then you might be expecting [TS]

  Mike alright I think this is great I [TS]

  think this is a fantastic idea haven't [TS]

  you done it since well I've only done [TS]

  one actually wait a second okay so what [TS]

  I'm realizing is I just realized I have [TS]

  to do the mental calculation because in [TS]

  my mind publishing the vlog when I did [TS]

  puts the actual trip in my head in the [TS]

  wrong timeline right I think like oh [TS]

  that trip happened much more recently [TS]

  than it actually did because it happened [TS]

  a while [TS]

  go mm-hmm but so the answer is yes I [TS]

  have done it but only on trips that are [TS]

  going to time zones that are very close [TS]

  and this summer six weeks I think would [TS]

  have been too long [TS]

  to try to maintain grey master time I [TS]

  think that would have been a fast recipe [TS]

  for disaster [TS]

  so I have not had a short trip to [TS]

  America that it would make sense to do [TS]

  this but I feel like there are many [TS]

  trips to America in which this makes [TS]

  total sense that this is this is the [TS]

  best idea ever was it under very [TS]

  specific circumstances right like if you [TS]

  are only going for a very short period [TS]

  of time what you don't need to be a [TS]

  shorter act with other humans in regular [TS]

  settings this is a very abnormal trip to [TS]

  take I don't know it seems like a lot of [TS]

  my trips are like this literally [TS]

  everybody travels like again like [TS]

  completely centered around you and your [TS]

  cuca see is this a human okay but it's a [TS]

  great idea and I'm glad we can both [TS]

  agree on that so I still don't have a [TS]

  good answer for why you did this well I [TS]

  guess there's two things here one of [TS]

  which is if you go back to again some of [TS]

  the older videos on that CGP grey 2 [TS]

  channel where I'm doing like test [TS]

  footage of trying to figure out some [TS]

  stuff for vlogs and you're seeing like [TS]

  little leftover bits I'd always just [TS]

  kind of thought that there was some [TS]

  space on the channel for doing a [TS]

  different kind of video something that [TS]

  wasn't animated explanation and I like I [TS]

  had it in my mind that doing something [TS]

  like a vlog and talking about stuff like [TS]

  there was there was some kind of space [TS]

  for this on the YouTube channel but I [TS]

  could I could never quite figure out [TS]

  what that was and so there's a there's [TS]

  just a bunch of like aborted attempts [TS]

  over the years of kind of getting an [TS]

  idea and shooting some test footage and [TS]

  then realizing oh that that doesn't work [TS]

  I think actually on on this podcast I [TS]

  made reference to one of these attempts [TS]

  where I talked about like I bought I did [TS]

  buy the Osmo because you recommended it [TS]

  and I think I made a reference about [TS]

  like I was shooting some test footage [TS]

  for something and [TS]

  that was an attempt I spot that I [TS]

  figured something else going on when you [TS]

  bought that thing right because why else [TS]

  would you buy a gimbal exactly what what [TS]

  project is this for it's it's it has a [TS]

  very limited number of uses I think [TS]

  that's a good example of like acquiring [TS]

  tools over time each time I tried to [TS]

  make a run at vlogging it didn't work [TS]

  for a bunch of different reasons but [TS]

  this has been one of these things that [TS]

  has been on the back of my mind for [TS]

  forever and this is one of these [TS]

  examples where you know when I make [TS]

  reference to side projects this is the [TS]

  kind of this is one of those kinds of [TS]

  things like I've been tinkering on [TS]

  something like this in in the background [TS]

  and I think said this is maybe the fifth [TS]

  or sixth go at it and I feel like each [TS]

  time I made a go at it they didn't work [TS]

  at all but I kind of figured out what [TS]

  part of a thing worked like I'll give a [TS]

  perfect example there is a monument in [TS]

  London which is like a it's a monument [TS]

  to animals in war it's sort of on the [TS]

  side of Hyde Park and a few years ago I [TS]

  made an attempt of shooting a thing [TS]

  talking about that Monument so I was [TS]

  trying to try to put together like oh [TS]

  here's the thing that I can talk about [TS]

  something but in sort of a more casual [TS]

  way and I'll upload it to uploaded to [TS]

  the channel and I shot a bunch of stuff [TS]

  and recorded it and put it together and [TS]

  when I was finished with this like oh [TS]

  all I've done is I've made it like a [TS]

  terrible version of the vlogbrothers [TS]

  thoughts from places I was like this is [TS]

  it was like it's so clear when I cut it [TS]

  together like oh this is what this thing [TS]

  was it was like I'm not gonna upload [TS]

  this because I don't I don't think it's [TS]

  very good and it's not just very good [TS]

  it's also like a worse version of [TS]

  something else but shooting that and [TS]

  getting practice for talking while I'm [TS]

  shooting a thing like that it helped [TS]

  build towards something else so I did [TS]

  this a bunch of times someone actually [TS]

  spotted in the vlog because people who [TS]

  are always amazed at what people are [TS]

  able to spot in in videos and in vlogs [TS]

  but somebody spotted that in my Final [TS]

  Cut Pro library there's another library [TS]

  that's called the Cardiff log and it's [TS]

  like yes that was another abort attempt [TS]

  at like a thing that I tried to do but [TS]

  they were like ooh cart cart if vlog [TS]

  confirmed or Anna's like oh no that's [TS]

  just a dead project that I haven't moved [TS]

  but it's like I'm one of the screenshots [TS]

  you can see it there but somebody was [TS]

  really excited about a car to flog sorry [TS]

  guy it's not happening it wasn't very [TS]

  good [TS]

  probably nothing caught if let's be [TS]

  honest probably so like I guess the the [TS]

  most direct answer to your question is [TS]

  like why did this thing happen it's [TS]

  partly that has just been on my mind for [TS]

  a long time not a high priority project [TS]

  by any means but something I've been [TS]

  thinking about and then it was also just [TS]

  the result of a bunch of things coming [TS]

  together that felt like oh I've made [TS]

  enough goes at this that I've learned [TS]

  how to do a few things and I happen to [TS]

  be doing a trip that I think is [TS]

  interesting to other people in a [TS]

  particular way and like I can look at [TS]

  that vlog and very clearly see things [TS]

  from older vlogs that like I changed or [TS]

  adapted like last year at VidCon I was [TS]

  trying to shoot a bunch of stuff for I [TS]

  felt like oh I'll do a vlog about going [TS]

  to VidCon like this will be kind of [TS]

  interesting [TS]

  no-one's done one of those before yeah [TS]

  well this is it like I thought I had an [TS]

  idea about how to do it and it's like oh [TS]

  this and and when I was there it was so [TS]

  clear like this is terrible like this is [TS]

  a terrible idea but there were a couple [TS]

  of things about that that I thought like [TS]

  well this whole thing is terrible I have [TS]

  an interesting idea about a way to do [TS]

  something and I'll just I'll put that in [TS]

  my pocket for later so I feel like this [TS]

  is this is another one of these examples [TS]

  where it kind of I think it kind of [TS]

  looks to people like it like it's a [TS]

  thing that comes out of nowhere but it's [TS]

  actually like everything it's grown out [TS]

  of other stuff okay I think it's for you [TS]

  specifically vlogging is weird why well [TS]

  because you don't show yourself right [TS]

  like that is a thing that you have made [TS]

  a concerted effort over the years I'm [TS]

  working right that you're you're quite a [TS]

  private person and you never show your [TS]

  face like I don't show my safe face in [TS]

  the vlog though [TS]

  I know but what I mean is the fact that [TS]

  you are a very private person and you [TS]

  don't show your face is why when people [TS]

  see Seagrave vlog they're surprised by [TS]

  that because those two things are pretty [TS]

  prevalent in vlogging now again look of [TS]

  course you can do things your own way [TS]

  you did you did a good job of how you [TS]

  did pieces of camera you can see why [TS]

  like it is surprising for you to vlog [TS]

  because you don't like to talk about [TS]

  your private life and you don't like to [TS]

  show your face and that's kind of like a [TS]

  big part of what the vlogs that people [TS]

  expect to see include yeah I can I can [TS]

  see that and this is where from the [TS]

  behind the scenes stuff like one of the [TS]

  rules that I had for myself about these [TS]

  various projects is how to put this but [TS]

  like let's say like you know if you know [TS]

  a bunch of people who are vloggers there [TS]

  are ways that you can see that the vlog [TS]

  is their whole life I had just had it in [TS]

  mind for this Las Vegas one in [TS]

  particular that I was only gonna do this [TS]

  if I could do it in a way that doesn't [TS]

  interfere with any of the other stuff [TS]

  that I'm there for or doesn't interfere [TS]

  with my life in any way I am very very [TS]

  conscious of this myself mm-hmm whenever [TS]

  I take blog footage of a trip like a [TS]

  conference I only take what I need right [TS]

  and you know a lot of times like people [TS]

  will say to me oh you're not vlogging [TS]

  this because but just like well yeah but [TS]

  I just choose not to take video footage [TS]

  of all of us sitting around together [TS]

  right like I'm very particular when I do [TS]

  it of what I'm shooting because I don't [TS]

  intend for the vlog to be all that I do [TS]

  when I'm yeah I'm traveling and it's not [TS]

  about this like being the moment type [TS]

  you know like you know that whole idea [TS]

  of like don't have don't take pictures [TS]

  be in a moment which I kind of [TS]

  understand to a point but that's not [TS]

  yeah what I'm doing that's not you Ariza [TS]

  yeah I have a life that is not the vlog [TS]

  the vlog is not that important to me [TS]

  that it needs to become my life [TS]

  so exactly I will just take the footage [TS]

  that I want and need and not film [TS]

  everything because I get that perfect [TS]

  moment right I actually I actually do [TS]

  feel very strongly kind of [TS]

  presence focus and that that was [TS]

  something in particular that when I [TS]

  mentioned like trying to film a vlog at [TS]

  VidCon last year that was a thing I was [TS]

  hyper aware of doing wrong was a kind of [TS]

  thinking about everything in terms of [TS]

  film ability and just realizing like wow [TS]

  this makes me really unhappy immediately [TS]

  like I just I hate having this loop run [TS]

  in my mind which should have been [TS]

  obvious because it's like there's plenty [TS]

  of things I do in my life that are to [TS]

  increase I kind of now focus that's like [TS]

  this is one of the reasons why I took [TS]

  Twitter off of my phone is because I [TS]

  recognized having Twitter on my phone [TS]

  means there's a constant demon process [TS]

  running in the back of my brain which [TS]

  says is there anything you could tweet [TS]

  right now and it's like something like [TS]

  that sort of pulls you out of just being [TS]

  somewhere so I feel like I'm I am very [TS]

  sensitive to that and like that's [TS]

  something I learned from trying to film [TS]

  a vlog like in a place where there are [TS]

  people and I'm doing stuff pace is like [TS]

  oh okay yeah I'm not I'm used to do this [TS]

  because it makes my life worse [TS]

  makes my life dramatically worse I found [TS]

  myself just naturally doing this over [TS]

  the last couple of years as my life has [TS]

  changed you know in that like the people [TS]

  that I'm closest to I see F handful of [TS]

  times a year in most cases yeah like [TS]

  most of my closest friends do not live [TS]

  in the same country as me and so when I [TS]

  am on these trips where we're all [TS]

  together I just don't want to do [TS]

  anything else that's contained within [TS]

  the little box in my pocket right like [TS]

  I've just become naturally quite good at [TS]

  it well like without trying because it's [TS]

  important to me so you know I I haven't [TS]

  had to force myself I can see really see [TS]

  why people do like I can totally see why [TS]

  like people make the effort to force [TS]

  themselves but when I'm on these sort of [TS]

  trips okay it's just not something that [TS]

  I want to be doing or dealing with and [TS]

  honestly like the Apple watch has been a [TS]

  big help for me with that because I [TS]

  don't need to get my phone out of my [TS]

  pocket because I'm confident that [TS]

  everything that I need to know we pushed [TS]

  on my wrist oh yeah and and like you [TS]

  think that I'm aware of in conferences [TS]

  is [TS]

  I sort of have to open up my phone [TS]

  more I think of it as putting the phone [TS]

  in conference mode and like like one of [TS]

  the reasons is there's a bunch of people [TS]

  like Twitter is a conferencing [TS]

  networking kind of tool and so when I'm [TS]

  at a conference I'm aware like oh [TS]

  there's many people I follow who don't [TS]

  have my iMessage or phone details but [TS]

  who might direct message me on Twitter [TS]

  yeah I'll meet up with em and so just [TS]

  it's a funny thing like a could because [TS]

  I've the feeling that I had was when I'm [TS]

  at conferences I have to have more [TS]

  notifications on and my phone has to be [TS]

  more opened up than it would normally be [TS]

  and then adding on top of that doing [TS]

  something like and now I'm constantly [TS]

  thinking about what I'm gonna film for [TS]

  the vlog it's like it's too much like I [TS]

  just it makes like I don't like having [TS]

  the phone even this open in the first [TS]

  place and then adding one more thing on [TS]

  top of that was just like oh I hate this [TS]

  so that's but that's partly why like [TS]

  when I was thinking about that Las Vegas [TS]

  trip it was a thing that was kinda like [TS]

  a test for myself is is there a way I [TS]

  can do this where I feel like there I'm [TS]

  never having a moment [TS]

  like it doesn't intrude in my mind and [TS]

  it doesn't intrude on the people around [TS]

  me in any way that I'm doing a vlog and [TS]

  so like that was kind of one of the [TS]

  tests for me as I think I know a way I [TS]

  can do this but I have to actually try [TS]

  it to see if it works and obviously like [TS]

  it did work I wouldn't I wouldn't have [TS]

  done it or I would have stopped filming [TS]

  if I felt like oh this is this is [TS]

  impinging on my life so it was this is [TS]

  what I mean like that vlog kind of just [TS]

  ticks a bunch of boxes in my head that I [TS]

  feel like I had an idea for how a format [TS]

  could work for me and I had an idea [TS]

  about how to like film appropriately [TS]

  without getting in the way of my own [TS]

  life yeah and yeah the other thing is [TS]

  like why have I been messing around with [TS]

  vlogs in the background is if people go [TS]

  back and listen to a bunch of maybe like [TS]

  the last five or so episodes of cortex [TS]

  there are times in there where we're [TS]

  having conversations about like oh you [TS]

  need to have other creative outlets like [TS]

  when you're talking about your vlog as [TS]

  like an additional creative outlet [TS]

  and I think if someone goes back and [TS]

  listen to those conversations I think [TS]

  it'll be much more obvious now that's [TS]

  like oh I was clearly coming close to [TS]

  the end of finishing this vlog that went [TS]

  up because that that's another benefit [TS]

  of it is it is useful to make different [TS]

  things on occasion like if you work in a [TS]

  creative field this is a this is a [TS]

  beneficial thing intrinsically right [TS]

  even even if it's not going to [TS]

  necessarily be like a like an incredibly [TS]

  popular or profitable thing doing [TS]

  something different creatively can be [TS]

  beneficial in all other kinds of ways so [TS]

  that's why I feel like it ticked all of [TS]

  these boxes for me in it so it so to me [TS]

  it makes perfect sense to make this vlog [TS]

  can we take a quick sidebar on that sure [TS]

  so I've been feeling this again I'm in [TS]

  that mode right now and I thought that [TS]

  making youtube videos would fill the [TS]

  creative gap in my life that I was [TS]

  looking to fill it has to a point and I [TS]

  feel like I'm I know where I'm going [TS]

  with the YouTube videos now like I'm [TS]

  trying to make like one a month and it's [TS]

  about something that I really want to [TS]

  make a video about so I'm not like [TS]

  forcing the topic so which keeps it good [TS]

  for me because they because I make a [TS]

  video when I have something I want to do [TS]

  and if I don't have something in a month [TS]

  I'm not beating myself up about the fact [TS]

  I haven't done one yet that is super [TS]

  smart that is a super smart way to think [TS]

  about it it is purely just an outlet a [TS]

  different thing trying to learn some new [TS]

  skills that's why I'm doing this [TS]

  but it hasn't filled the creative hole [TS]

  that I felt hmm and I think I've gotten [TS]

  closer to working out what it might be [TS]

  but I don't know how to get there and [TS]

  basically I think I want to do something [TS]

  that isn't based in reality okay [TS]

  everything that I do is focused on real [TS]

  things right and I think I want to do [TS]

  something that is fiction based who [TS]

  that's the move that I'm going towards [TS]

  so that's very interesting that's very [TS]

  interesting I don't really have any idea [TS]

  yet but just looking at my own tastes [TS]

  for things that I'm enjoying I feel like [TS]

  you know and just thinking about me as a [TS]

  person right like I was one of these [TS]

  kids that used to write stories and like [TS]

  did when I was a teenager right like you [TS]

  know I I have many beginnings of novels [TS]

  right like you know I'm up with one of [TS]

  those sorts of kids right that I would [TS]

  write stories and I think that that is [TS]

  where I'm leaning right now but like I [TS]

  don't have I don't really have anything [TS]

  for it's like I just wanted to mention [TS]

  it because it is a thing that I'm [TS]

  feeling right now and I think and I hope [TS]

  could become law or running trend for a [TS]

  bit of me trying to work out what that [TS]

  might be but like that is where I've [TS]

  gotten to with my kind of like I feel [TS]

  like I have to do something new and [TS]

  different and and that's where I'm [TS]

  leaning towards right now that's very [TS]

  interesting [TS]

  not that I ever expect to fill that by [TS]

  the way yeah no I don't I'm not like oh [TS]

  this is the announcement that in two [TS]

  years like the book is going to be out [TS]

  right like we're not that's not the [TS]

  expectation well and though I mean just [TS]

  it like if I do something that I think [TS]

  that it will be the magic bullet and I [TS]

  want through and I will feel creatively [TS]

  satisfied right right just retire yeah [TS]

  exactly you'll be sitting upon a lotus [TS]

  throne and like oh yes I am now I've [TS]

  reached enlightenment yeah no I don't [TS]

  think that's the expectation like with [TS]

  all these things I think it's good to be [TS]

  aware of that and to just have it in the [TS]

  back of your mind and you can just turn [TS]

  on it for a while like it's it's it's [TS]

  the exact same thing with me for this [TS]

  vlog it's like I'm aware that there's a [TS]

  thing here it's a background process [TS]

  yeah and it's like I'm just gonna turn [TS]

  on this and maybe it's going to take [TS]

  five years before something pops out but [TS]

  it's like this is just running in the [TS]

  background as a thing and it and I think [TS]

  in your position it's also it's very [TS]

  helpful to be aware of the specific [TS]

  nature right to be aware like oh the [TS]

  vlog is not exactly hitting what you [TS]

  want on this and there's something else [TS]

  and you're able to put words to [TS]

  precisely what it is like that's very [TS]

  helpful I have an Apple note where I add [TS]

  random things to every now and then [TS]

  right leg notes that's kind of where [TS]

  that project is in its life and it's [TS]

  very like it is as likely right now that [TS]

  nothing will ever come of it but it's [TS]

  where I am kind of pushing towards yeah [TS]

  and that like for anybody who has [TS]

  creative projects on the back of their [TS]

  minds like the thing that you've just [TS]

  mentioned there that process of [TS]

  collecting I think is super important [TS]

  even if you don't specifically do [TS]

  anything with the items that you have [TS]

  collected but this is this is where I [TS]

  feel like in many ways I'm almost a kind [TS]

  of digital hoarder because it like a for [TS]

  any of these like background processes [TS]

  like I'm very aggressive about [TS]

  collecting thoughts and notes and links [TS]

  and second sections of other things like [TS]

  anything at all and just putting it in a [TS]

  bin that is the bin related to whatever [TS]

  this project might be and I think that's [TS]

  that's a great way to make it more [TS]

  active in your mind as opposed to like [TS]

  oh someday I'll write a screenplay [TS]

  because I well actually just have just [TS]

  have a note called screenplay and just [TS]

  put whatever in there like put put lines [TS]

  from a movie that you like or just [TS]

  random thoughts that you have [TS]

  I think the like the act of collection [TS]

  is disproportionately valuable to the [TS]

  value of the collection itself this [TS]

  episode of cortex is brought to you by [TS]

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  we'd like to thank blue apron for their [TS]

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  way to cook so going back to the topic [TS]

  at hand oh right yes if we can put on [TS]

  our business hats for a moment business [TS]

  hats I think that CGP grey is in the [TS]

  viral-video business [TS]

  oh is it this conversation again yeah [TS]

  you are in the business of making videos [TS]

  that go viral like that is whether you [TS]

  intend to do that or not like that's the [TS]

  business you're in now a vlog of you [TS]

  going to Las Vegas is unlikely to go [TS]

  viral and if we're looking at the view [TS]

  counts didn't so from a business [TS]

  perspective did you achieve the goals [TS]

  that you intended when you made this [TS]

  video right like it is not a 1.7 million [TS]

  views video right like it is a extremely [TS]

  respectable number a number I would be [TS]

  very happy to achieve but like in the [TS]

  trend of your videos it's not so much [TS]

  and I wonder kind of from a business [TS]

  perspective how you feel about the [TS]

  performance of the log [TS]

  well from a business perspective this is [TS]

  maybe one of the worst business [TS]

  decisions I've made in my entire career [TS]

  this was kind of what I was angling [TS]

  towards without saying right but yeah [TS]

  time and money investment for this one [TS]

  must be a show right yeah III I really [TS]

  think this might be literally the worst [TS]

  thing I've ever done in terms of a pure [TS]

  ROI calculation but as we have [TS]

  established many times yeah I think [TS]

  people have an expectation of you which [TS]

  is different it's not all about the ROI [TS]

  right yeah it isn't but this one is [TS]

  especially bad it's especially bad I [TS]

  mean I mean for God's like if you want [TS]

  to consider all of the aborted attempts [TS]

  before this one came up like let's not [TS]

  even think about how many hours this [TS]

  creeper since yeah yeah equipment like [TS]

  all of that kind of stuff and then it's [TS]

  like I didn't put this video up on [TS]

  patreon it didn't have an embedded [TS]

  sponsor at the end so it's just like [TS]

  this is this has got to be by far and [TS]

  away the worst the worst thing in terms [TS]

  of return on investment at all however I [TS]

  feel super happy about bloating this is [TS]

  this video I was a little uncertain [TS]

  about how it was going to be received [TS]

  like it and I did a very different thing [TS]

  uploading this video that I normally do [TS]

  when I upload videos which is that I [TS]

  actually as part of the big long travel [TS]

  that I was doing of this summer when I [TS]

  arrived in America I was actually [TS]

  visiting my parents first so I flew into [TS]

  North Carolina and I had actually [TS]

  exported the final version of the vlog [TS]

  on the plane on the flight over which [TS]

  really kills your battery but so I get [TS]

  to my parents house I connected their [TS]

  Wi-Fi and I uploaded the final version [TS]

  of that vlog and then I just pressed [TS]

  publish so I told my parents like oh I [TS]

  have something I just need to do for a [TS]

  few minutes cuz if I uploaded it hit [TS]

  publish and I thought great because when [TS]

  I'm locked into now is I've just arrived [TS]

  to visit family it would be the rudest [TS]

  thing in the world to be on my computer [TS]

  constantly checking and seeing what's [TS]

  happening [TS]

  so it was locking myself in [TS]

  to not having any ability to look at the [TS]

  reactions or see how it was going for [TS]

  essentially the rest of the evening [TS]

  because I haven't seen my parents for [TS]

  quite a while [TS]

  what an interesting form of online based [TS]

  torture that you perform telling [TS]

  yourself I did it for the exact reverse [TS]

  reason because it's it's such a lock in [TS]

  that it simply removes the option to [TS]

  even think about a thing [TS]

  so I genuinely didn't even think about [TS]

  or worry about it because it's just like [TS]

  this is not this is not going to happen [TS]

  like you're not going to see your [TS]

  parents for the [TS]

  parents for the [TS]

  first time in many months and be sitting [TS]

  in front of them hitting command or [TS]

  command R on a webpage to see how the [TS]

  stats are doing I just it's just out of [TS]

  the question so I think I didn't [TS]

  actually look to see how anything was [TS]

  doing until at least six hours later [TS]

  when my parents had gone to bed so it's [TS]

  very different because I think was he [TS]

  discussed on one of the much earlier [TS]

  podcast like I often like to have a [TS]

  little command center to see how things [TS]

  are going when the videos go up because [TS]

  they're infrequent enough that each one [TS]

  is disproportionately important but my [TS]

  like my feeling was I was super happy [TS]

  with the results like I had mentally [TS]

  calculated I thought if I get 250,000 [TS]

  views on this thing and I all I wanted [TS]

  was a 75% like to dislike ratio on the [TS]

  actual video itself [TS]

  I thought that'll be a huge win that way [TS]

  that was kind of my mental oh you did [TS]

  way later than that yeah oh yeah but [TS]

  that's what I mean like as far as I'm [TS]

  concerned I was this was like incredibly [TS]

  successful in some ways this may be the [TS]

  most successful video I've ever had in [TS]

  relation to my feeling about uploading [TS]

  it right I see because it's like when [TS]

  you upload a thing that's different I'm [TS]

  aware that you know what people don't [TS]

  like Mike change change change any kind [TS]

  of change right change for the better no [TS]

  good alright they don't like it and so I [TS]

  thought like I could be looking at a [TS]

  video where people are just reflexively [TS]

  hitting the downvote button immediately [TS]

  like I could be having a video where [TS]

  it's 50% dislikes you know and then and [TS]

  then that becomes a thing that kind of [TS]

  feeds itself so I expected a bunch of [TS]

  people to not like it because it was [TS]

  change and it was different and I also [TS]

  was anticipating I mean one never knows [TS]

  the mind of the algorithm but I was [TS]

  walking into this assuming that since [TS]

  this video was probably going to have a [TS]

  bunch of people hitting it realizing [TS]

  it's something it's different and [TS]

  turning it off immediately that this [TS]

  might get recommended to very very few [TS]

  of my [TS]

  subscribers that the algorithm would [TS]

  clock this right away as a video that [TS]

  just doesn't do well because everybody [TS]

  closes it at a super small proportion at [TS]

  the time so that's why like I was really [TS]

  expecting much lower and worse numbers [TS]

  than I got so that's why I feel I feel [TS]

  thrilled and then and on top of that [TS]

  that overall the the commentary was [TS]

  ridiculously positive I think that's [TS]

  partly a side effect of the algorithm [TS]

  probably not recommending it to the less [TS]

  intense members of the audience yeah [TS]

  like that's my guess is that there's [TS]

  sort of a self selection bias there but [TS]

  I but I feel like great I got perfectly [TS]

  happy with that [TS]

  that the people who wouldn't have liked [TS]

  it didn't get recommended it and the [TS]

  people who did like it did yes yeah [TS]

  exactly like to thumbs-up algorithmics [TS]

  algorithm yeah that's exactly what [TS]

  you're supposed to do [TS]

  I feel ridiculously happy with the way [TS]

  that it went like it it was succeeded [TS]

  beyond my wildest expectations [TS]

  even though it was by far and away my [TS]

  worst business decision ever so you're [TS]

  gonna do it you're gonna do any more of [TS]

  these like you know without committing [TS]

  yourself like did you be great the [TS]

  vlogger is the thing that could continue [TS]

  like you feel from this project but like [TS]

  okay I could potentially do more of [TS]

  these if I wanted to yeah guys the least [TS]

  committal way to trim put that I feel [TS]

  like if the star is a line in the right [TS]

  way that this that this makes sense to [TS]

  do again but there I feel like there are [TS]

  a lot of stars that have to align in [TS]

  order for this to work out so it's not [TS]

  like oh yeah vlogs are definitely a [TS]

  thing that I'm going to be actively [TS]

  pursuing there's not there's nothing [TS]

  active about this in the same way that [TS]

  over the past many years there was [TS]

  nothing really active about it but there [TS]

  are projects you know that you've begun [TS]

  that you did a thing for and then you [TS]

  killed them and then it dead right like [TS]

  yeah but this isn't one of those it's [TS]

  not dead yeah it's not it's not a dead [TS]

  thing but like for example at when I did [TS]

  the Amsterdam rule conference a while [TS]

  back where is it going back back to back [TS]

  to VidCon and Ireland like I was I sort [TS]

  of started to film a bunch of stuff [TS]

  there I thought like oh this might be [TS]

  interesting and then like [TS]

  very quickly while I was doing I was [TS]

  like oh this is actually not interesting [TS]

  at all like it's super boring and so it [TS]

  just stopped but that was the thing that [TS]

  I was filming after I was very confident [TS]

  that the las vegas vlog was going to [TS]

  become a thing I just needed to continue [TS]

  chipping away at it and and editing it [TS]

  so I've already done some small attempts [TS]

  at trying to film a thing but yeah I [TS]

  just think it has to feel like it's a [TS]

  thing that I can film without [TS]

  interfering in my life yeah and that has [TS]

  to have some level of interestingness I [TS]

  also need to I think set expectations [TS]

  that that las vegas vlog will almost [TS]

  certainly be if i ever do another vlog [TS]

  the most interesting vlog by a factor of [TS]

  five i just just to be real clear just [TS]

  said like to set the expectations for [TS]

  people like if another vlog comes out [TS]

  you should expect it to be way more [TS]

  boring like a regular vlog that like [TS]

  that that's one of the reasons why I [TS]

  like this worked out as a as one in [TS]

  particular it's like oh it's so clear [TS]

  that this might be a thing that people [TS]

  are interested in so a future vlogs way [TS]

  more boring that should be the [TS]

  expectations but yeah so I guess that's [TS]

  me saying I don't rule it out but it's [TS]

  not something I'm actively pursuing and [TS]

  and because it is such a terrible return [TS]

  on investment of my time it's also not [TS]

  something that could ever that could [TS]

  ever be any significant amount of the [TS]

  way that I spend my time like I would I [TS]

  would literally rapidly go out of [TS]

  business [TS]

  if I spent a whole bunch of time on [TS]

  vlogs like not as an exaggeration like [TS]

  like Greg industries would have to shut [TS]

  its door if I'm like I'm a vlogger now [TS]

  so there are many constraints but you [TS]

  know possibilities in the future I guess [TS]

  I look forward to a future collab great [TS]

  it's gonna be great to hear mm-hmm you [TS]

  can you can keep that in your mind you [TS]

  can hold on to that as a thing you can [TS]

  you can look forward to possibly forever [TS]

  well you know fun fact we already have [TS]

  so you know what you you provided a [TS]

  piece of footage for my WB deceive look [TS]

  oh yes that's right right I forgot about [TS]

  that there's a little secret in there [TS]

  which I didn't callout I wonder if [TS]

  people can work out what-what piece of [TS]

  footage huge you shot in my vlog there [TS]

  is a piece of footage these two pieces [TS]

  of footage in your vlog that I shot - [TS]

  yeah there's - oh I thought there was [TS]

  only one so there you go now I need to [TS]

  work out well the second one was in the [TS]

  writer I want to know people could try [TS]

  and guess what parts of my the Adobe DC [TS]

  vlog did grace you I don't think that [TS]

  counts as a collab that was just I was [TS]

  being a voluntary cameraman for you [TS]

  there I consider a collab okay you can [TS]

  do that so we both been using iOS 11 for [TS]

  a couple of weeks now on I'm assuming [TS]

  our brand new iPads did you buy both [TS]

  iPads did you buy one iPad well iPad did [TS]

  you buy I am currently running the iOS [TS]

  11 beta on my 10.5 inch iPad that I [TS]

  picked up while I was in America mm-hmm [TS]

  I did not pick up a 12.9 yet because I [TS]

  didn't feel like traveling in America [TS]

  with my macbook pro twelve point five [TS]

  inch - twelve point nine badge that's [TS]

  what I thought about it don't get me [TS]

  wrong like it crossed my mind and I was [TS]

  like well I will save a lot of money if [TS]

  I buy it in America but ultimately [TS]

  travel packing convenience trumps [TS]

  everything so I have not used I Oh s 11 [TS]

  on the big iPad I've been using it [TS]

  exclusively on the 10 point five inch [TS]

  and I have been using the 10 5 as my [TS]

  exclusive iPad while traveling for I [TS]

  think it's close to five weeks or no [TS]

  close to four weeks that's what it is [TS]

  yeah so I've been using it for quite a [TS]

  while that's that's my situation here [TS]

  that's a it's a pretty great iPad right [TS]

  at 10.5 [TS]

  it is pretty good it's close to perfect [TS]

  it's close didn't make it but it's close [TS]

  yeah that is that is if it how I feel I [TS]

  really like it [TS]

  it's a great machine but it does just [TS]

  fall short of the mark in a variety of [TS]

  ways for me to possibly replace the 12:9 [TS]

  but it is a machine that I could [TS]

  recommend to anybody like I think I [TS]

  think it's just like if I didn't know [TS]

  anything about someone that I need to [TS]

  buy an iPad which iPad should I buy the [TS]

  answer is ten point five inch iPad pro [TS]

  yeah there's no zero question it's so [TS]

  much better than one inch bigger right [TS]

  like dent than the one attempt that came [TS]

  before it like that extra inch goes a [TS]

  long way like this the screen feels [TS]

  fantastic you know how much of the [TS]

  screen ratio there is to the bodies is [TS]

  brilliant [TS]

  that's just like you know if you're [TS]

  coming from the 12.9 it's hard to lose [TS]

  the the resolution right like it's hard [TS]

  to lose the two full sized apps next to [TS]

  each other that you get from the big one [TS]

  but if you're coming from anything else [TS]

  like you would have to make a real [TS]

  strong case to me for me to recommend [TS]

  12.9 to you instead at a 10.5 yeah you [TS]

  need a good reason to use that one it's [TS]

  wonderful yeah the thing the thing that [TS]

  I missed the most is the larger screen [TS]

  simply for the kind of thing that I [TS]

  mentioned before like when I'm thinking [TS]

  about stuff I like to have a like a big [TS]

  piece of virtual paper in front of me to [TS]

  draw on and make notes and think about [TS]

  stuff and I was aware this summer there [TS]

  a bunch of times where I was like oh I'm [TS]

  gonna thinking kind of moves let me sit [TS]

  down and the twelve the ten five I just [TS]

  felt like I feel a little cramped on [TS]

  this screen so I'll be very happy to get [TS]

  the full-sized one but the ten five is a [TS]

  great machine and if I have to do [TS]

  traveling in the future where I need to [TS]

  bring my MacBook Pro I will always bring [TS]

  then the ten five as the companion iPad [TS]

  with it and if I'm ever able to travel [TS]

  without the MacBook Pro then it'll just [TS]

  be the twelve nine only like that that's [TS]

  what I can see is the current travel [TS]

  configuration going get word yeah cuz [TS]

  because I will be taking my my MacBook [TS]

  with me to on my trip in August I'm [TS]

  gonna be ten point five as my usual work [TS]

  machine yeah there's a really great [TS]

  pairing I really like it fantast [TS]

  beautiful thing let me tell you though [TS]

  that 12.9 the screen they all cry it's [TS]

  real good man with the true tone the [TS]

  true tone on this screen that sighs [TS]

  everything is so wonderful and just the [TS]

  you know the 120 Hertz stuff the [TS]

  promotion on that big screen oh boy it's [TS]

  it's wonderful it is absolutely [TS]

  fantastic upgrade if you're coming from [TS]

  the 12:9 like it is a really fantastic [TS]

  computer I look forward to it although [TS]

  you forget that I am the only person in [TS]

  the world who despises true tone it [TS]

  gives me it gives me a headache and I [TS]

  hate it I don't understand how that's [TS]

  possible but you know I also know people [TS]

  that the 120 Hertz makes them feel [TS]

  nauseous so you know the people's brains [TS]

  and eyes are wired in completely [TS]

  different ways yeah yeah I was I was [TS]

  very worried about that [TS]

  I was super concerned and one of the [TS]

  first things I did actually when I got [TS]

  the new iPad was I tested out that [TS]

  accessibility setting where it can turn [TS]

  it where it can crank it back down to 60 [TS]

  frames a second I turned that on and I [TS]

  immediately opened up good notes because [TS]

  I wanted to see does that affect the pen [TS]

  latency and I was like okay great it [TS]

  doesn't affect the pen latency at all if [TS]

  you turn on that accessibility setting [TS]

  so I felt like I have a safe fallback in [TS]

  case the 120 Hertz does bother me but I [TS]

  feel it still looks a little weird like [TS]

  I'm still taking a little bit of getting [TS]

  used to it but I'm not I'm not in the [TS]

  place where that bothers me [TS]

  but true tone does give me a headache [TS]

  because I know my brain is trying to [TS]

  color correct back the way computer [TS]

  screens look from a lifetime of looking [TS]

  at computer screens yeah yeah and it [TS]

  just it makes me exhausted to look at [TS]

  the color corrected screen it really [TS]

  does so I have to turn that off [TS]

  that is interesting because it's one of [TS]

  the things that I love the most like the [TS]

  way it makes the callers look oh I know [TS]

  I like everybody everybody loves it [TS]

  everybody I've set up with iPads it's [TS]

  like I turn that on for them and it's [TS]

  like you'll like this thing you won't [TS]

  even notice [TS]

  so yeah everybody loves it I'm the only [TS]

  person I've ever come across who just [TS]

  cannot have it on so thank you Apple for [TS]

  having an option to turn it off I really [TS]

  appreciate that yeah it also has just [TS]

  other benefits you know it has wider [TS]

  color and stuff like [TS]

  that's the screen really is just [TS]

  wonderful it is wonderful this episode [TS]

  of cortex is brought to you by [TS]

  Squarespace enter offer code cortex and [TS]

  check out to get 10% off your first [TS]

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  Squarespace lets you easily create a [TS]

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  show off all of the photos from your [TS]

  most recent summer travel whatever you [TS]

  want to do Squarespace is the all-in-one [TS]

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  someone who used to run a server before [TS]

  he switched over to Squarespace that's a [TS]

  huge pain in the butt that I'm very very [TS]

  happy to never have to deal with and you [TS]

  won't either [TS]

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  great ideas I use Squarespace for all of [TS]

  my websites and I really think that you [TS]

  should too they're just fantastic [TS]

  Squarespace plans to start at $12 a [TS]

  month but you can begin a trial with no [TS]

  credit card required by going to [TS] they let you build your [TS]

  site before you have to enter in your [TS]

  credit card details it's really great so [TS]

  you can see how it works [TS]

  before you have to commit then when you [TS]

  decide to sign up with Squarespace which [TS]

  you totally will because they're great [TS]

  use offer code cortex to get 10% off [TS]

  your first purchase and to show your [TS]

  support for this show and thanks to [TS]

  Squarespace for their support of this [TS]

  show and all of relay fm Squarespace [TS]

  make your next move make your next [TS]

  website but this isn't the only thing [TS]

  right I think iOS 11 is the the bigger [TS]

  of the two shoes to drop mmm it's very [TS]

  very different [TS]

  I mean we've both been using it for [TS]

  quite a few weeks now I I have it on [TS]

  both of my iPads now because once I [TS]

  moved to eleven on one I had to move to [TS]

  11 on the [TS]

  okay III couldn't completely focus on [TS]

  the way that things have changed if I [TS]

  was fifty percent of the time using [TS]

  something that wasn't that changed you [TS]

  know like it was it was breaking me a [TS]

  bit there is what I think of as beta [TS]

  creep that if you put the beta on one [TS]

  device it slowly creeps to the other [TS]

  devices but but this one has the [TS]

  strongest beta creep if you are living [TS]

  the multi pad lifestyle that if you put [TS]

  if you're gonna put on one iPad don't [TS]

  kid yourself it has to go on all of them [TS]

  like there's no there's no vertical [TS]

  memory is just too different it's so [TS]

  different you cannot possibly be running [TS]

  two iPads one with iOS ten and one with [TS]

  iOS 11 like it will destroy your brain [TS]

  so yeah you have to put it on you have [TS]

  to put on everything if you're gonna if [TS]

  you're gonna play the dangerous beta [TS]

  game what is your overall thought about [TS]

  iOS 11 on the iPad I mean we can get [TS]

  into some specifics if you want to but [TS]

  overall how do you feel about this [TS]

  version of the operating system on the [TS]

  device that you use are you happy for [TS]

  the change are you unhappy like what is [TS]

  your overall feeling I mean yeah overall [TS]

  I'd have to give it a thumbs-up I know [TS]

  like I'm I feel pretty good about it [TS]

  there are things obviously that I would [TS]

  like to change there's something that I [TS]

  particularly I've got a I've got a sales [TS]

  pitch [TS]

  for Apple later on something I think [TS]

  they should add good always goes well [TS]

  yeah just right on that yeah I got [TS]

  negative break the streak but no overall [TS]

  I have to give it a have to give it a [TS]

  thumbs up there's a there's a lot to [TS]

  like about it there's a lot of [TS]

  additional power that's coming with it [TS]

  there's a lot of nice features there's a [TS]

  lot of stuff we haven't even got yet [TS]

  right like that's one thing to really [TS]

  consider you know a full power of [TS]

  drag-and-drop and the files app we won't [TS]

  realize until until September [TS]

  yeah so I've got to say that my overall [TS]

  impression is is a thumbs up and I [TS]

  presume that you feel the same way oh [TS]

  I'm incredibly enthused about this this [TS]

  really is the version of iOS that I have [TS]

  wanted for my iPad for nearly three [TS]

  years like this is exactly what I want [TS]

  it is it has its foibles it's not [TS]

  perfect but I wasn't expecting that [TS]

  personally you know the biggest [TS]

  criticism is that it is more complicated [TS]

  but I don't really understand why that [TS]

  should be a problem for professional [TS]

  users because that's who this is aim for [TS]

  professional operating systems are [TS]

  complicated and all we need to do in my [TS]

  opinion is just learn the way to use it [TS]

  in the same way that we learned the to [TS]

  use the weird app picker yeah well [TS]

  there's and also I'll for something else [TS]

  in there because I think I mentioned a [TS]

  couple of shows ago that I moved my my [TS]

  very non-technical aunt over to an iPad [TS]

  Pro Cup when it first came out and she [TS]

  was thrilled with that device and I was [TS]

  thinking about her as I was using the [TS]

  beta just thinking like oh here we go [TS]

  here it's gonna be a software update and [TS]

  I actually think they've done a really [TS]

  good job with while they have added a [TS]

  ton of stuff I just kept thinking from [TS]

  my aunt's perspective actually very [TS]

  little will change you wouldn't even [TS]

  know yeah like she'll never know that a [TS]

  whole bunch of this stuff is here and [TS]

  importantly the thing that she does [TS]

  which is double tap the home button to [TS]

  change apps I the only thing that's [TS]

  happened there is she'll just be able to [TS]

  see more apps on the screen at once [TS]

  because it's just in a grid now instead [TS]

  of in a big sheet with more visual [TS]

  information to what you're actually [TS]

  gonna be picking so I have to I have to [TS]

  give them I have to give Apple credit [TS]

  because I do think the iPad is a product [TS]

  where they they have this problem where [TS]

  there are there are going to be a [TS]

  disproportionate number of very non tech [TS]

  savvy users and also just like users who [TS]

  are young children like you know parents [TS]

  giving their kids an iPad and while they [TS]

  have added a whole bunch of stuff for [TS]

  the more professional end of the [TS]

  spectrum they have they have [TS]

  successfully in my view rate retained a [TS]

  lot of the simplicity of when you just [TS]

  press the home button twice like you've [TS]

  always done it's still the same it just [TS]

  looks a little bit different but you you [TS]

  know you might not even notice so I have [TS]

  to give them real credit for that [TS]

  because I think it's it is more complex [TS]

  but [TS]

  for the vast majority of users it won't [TS]

  matter and it won't affect them in any [TS]

  way so how do you feel then like in [TS]

  using this from a more kind of like [TS]

  going through all the different changes [TS]

  you know how do you feel about the dock [TS]

  and multitasking and all of the changes [TS]

  that have come with it how do you feel [TS]

  about kind of the real rethink I think [TS]

  the Apple have gone through for how we [TS]

  should be using our apps on our iPads so [TS]

  again overall big thumbs up I like a lot [TS]

  of the stuff that they have done I love [TS]

  the ability to now have the smaller app [TS]

  on the opposite side it's nice to be [TS]

  able to have a way to sort of use three [TS]

  apps at once where you can have two on [TS]

  split screen and pull another one out [TS]

  from a little drawer like that's that's [TS]

  very nice [TS]

  I think the dock is actually a really [TS]

  great improvement I think it's super [TS]

  intuitive and I think it's it's a great [TS]

  move that they have made the same [TS]

  gesture to pull up the dock also be a [TS]

  gesture to get to control center and to [TS]

  slide into the app switching view like I [TS]

  think that's a very natural gesture that [TS]

  has a lot of power so that I think all [TS]

  of that stuff is great if we if we get [TS]

  to the section of things that I'm [TS]

  concerned about though I will say though [TS]

  there's there's one main concern and one [TS]

  main request is is how I'll phrase my [TS]

  thoughts on on iOS 11 and my main [TS]

  concern is how they have implemented the [TS]

  idea that apps paired together I was [TS]

  thinking about this earlier today and as [TS]

  far as I know the first person I ever [TS]

  heard mentioned this idea of pairing [TS]

  apps together was Jason Snell probably [TS]

  on upgrade talking to you I remember [TS]

  hearing Jason a long time ago talk about [TS]

  the idea of buddy apps that he wish he [TS]

  wishes he could specify that two apps [TS]

  should be buddies that this would be a [TS]

  good way to handle some stuff on the [TS]

  iPad [TS]

  and I'm ever hearing him talk about that [TS]

  felt like yeah yeah that's a great idea [TS]

  but what I kind of feel has happened is [TS]

  it's like Apple is a genie who heard [TS]

  that wish and you know that the genies [TS]

  they always grant your wish but in a way [TS]

  that you wish they hadn't they granted [TS]

  it credibly literally yeah and and so I [TS]

  feel like the Apple genie granted the [TS]

  wish and said all apps are buddies but [TS]

  every app will have buddies all of them [TS]

  and it's a bit like no I don't think [TS]

  that's what Jason was asking for I don't [TS]

  think that's what anybody was asking for [TS]

  so there's this this really really [TS]

  fundamental assumption in the like I [TS]

  don't know you know what to call it but [TS]

  in like the metaphor of how apps are [TS]

  arranged or that like the metaphor of [TS]

  how you're moving through this iOS space [TS]

  and this really fundamental assumption [TS]

  is that there are stable pairs of apps [TS]

  that will just always go together and in [TS]

  in my several weeks of using iOS I I [TS]

  have just found that to be a totally [TS]

  invalid assumption that in in my own [TS]

  workflow in the way that I use apps [TS]

  there aren't there's no pair that has [TS]

  become a stable pair in this in this [TS]

  arrangement it's like everything is [TS]

  constructed on the fly as a pair or I [TS]

  want to switch between a few different [TS]

  things and so the this ground level [TS]

  assumption that an app exists as a pair [TS]

  with one and only one other app is [TS]

  concerning to me because it just it [TS]

  seems like it's such an like it just [TS]

  built that way like oh of course this is [TS]

  a stable arrangement for iPad users and [TS]

  maybe I'm an outlier here but I just [TS]

  don't find that to be the case and I'm [TS]

  kind of I'm very curious to know in your [TS]

  time using it have you found [TS]

  there are stable app pairs that you just [TS]

  leave alone that you don't break apart [TS]

  and and you switch back to no but I [TS]

  don't think of it the same way that you [TS]

  are okay tell me how you're thinking [TS]

  about it I consider it as a state saving [TS]

  thing so and I also I don't believe that [TS]

  even a poor considering this from [TS]

  perspective of like you have these two [TS]

  apps that will always remain locked [TS]

  together I think it's just really you I [TS]

  have been using these applications side [TS]

  by side so when I switch out to [TS]

  something else [TS]

  and come back they should remain until I [TS]

  break it well like that that's kind of [TS]

  my mother way that I've been thinking [TS]

  about this is like these applications [TS]

  they are paired they are buddies until I [TS]

  break the pairing and if I come back to [TS]

  an application later on and it's in it's [TS]

  pair it doesn't bother me I just close [TS]

  the other application which is very [TS]

  simple to do just by dragging a little [TS]

  divider or I bring in a new app to pair [TS]

  with that application you know I also [TS]

  have wanted the past thing for a while [TS]

  in the idea that like I could hit an [TS]

  icon and it would launch two apps at the [TS]

  same time right the pairing that we have [TS]

  isn't that but I'm also perfectly fine [TS]

  with it it's I've had to change some of [TS]

  my workflows right like I got really [TS]

  used to command tab switching out one [TS]

  application which it doesn't do anymore [TS]

  it kind of just switches the entire [TS]

  thing it will move you to another space [TS]

  or another pair or another full app [TS]

  but I've just changed my workflow and [TS]

  the fact that I can have three apps on [TS]

  screen at the same time makes it work [TS]

  perfectly fine in most instances so you [TS]

  know it's like it's just different but [TS]

  it's not different in a way that I've [TS]

  not been able to become accustomed to [TS]

  and the the pairing of applications is [TS]

  fine for me like honestly I don't think [TS]

  I want to be able to pair Google Docs [TS]

  with six different other apps like I [TS]

  want honestly just to have the [TS]

  flexibility to move them around at my [TS]

  will the idea of having these multiple [TS]

  instances pairings I think honestly [TS]

  would get really messy really fast and [TS]

  quite quickly there will be certain [TS]

  applications that would have a pairing [TS]

  instance with almost every other app [TS]

  that I use [TS]

  don't think we'll work out to be [TS]

  something I can keep track of in my head [TS]

  yeah I wouldn't be asking for that [TS]

  either I think that's that's another [TS]

  like way the genie could grant the wish [TS]

  which is like that would anybody like oh [TS]

  I don't I don't want to have notes [TS]

  paired with every single other app on my [TS]

  iPad right like because it's like that's [TS]

  what would obviously happen over time so [TS]

  yeah I'm not asking I'm not asking for [TS]

  that [TS]

  the reason the reason why I say it feels [TS]

  like there's an expectation that they're [TS]

  stable is connected to the the thing [TS]

  that I would sort of request here is [TS]

  that again I think they have done a [TS]

  great job with the visual drag and drop [TS]

  from the dock like the way that you can [TS]

  add another app to be the thing on the [TS]

  side and again I'll use use another [TS]

  example of a family member so I was [TS]

  showing my mom the iOS 11 beta while I [TS]

  was there over the summer and my mom is [TS]

  about as Pro of the user as you can get [TS]

  without being an actual professional on [TS]

  the iPad like she's she's very good and [TS]

  it was just interesting to see that she [TS]

  immediately got it are they like yes [TS]

  because they've done it in his visual [TS]

  way like you pull up the dock and you [TS]

  you take the icon that you want and you [TS]

  put it where you want and you let go [TS]

  it's like great my favorite thing is how [TS]

  it fades out the area that it's gonna go [TS]

  to yeah it squeezes in the entire screen [TS]

  if you're going to the edge yeah it [TS]

  fades out the previous app when you [TS]

  hover over I think that's all done so [TS]

  beautifully well yeah they've done a [TS]

  great job of making it visually clear [TS]

  what are you doing right and into a user [TS]

  who is now at the level where they will [TS]

  discover or find out or want to use the [TS]

  multitasking again great I think that's [TS]

  a much better solution for most people [TS]

  than the old version of swipe in from [TS]

  the side and then swipe down from the [TS]

  top it's just like no look look at the [TS]

  thing you want to do and just do the [TS]

  most sensible thing if they were [TS]

  physical objects right that's that's [TS]

  what you're doing so I think that's very [TS]

  good but the thing the thing for me that [TS]

  I find is if you're very intensely using [TS]

  the eye [TS]

  with a bunch of different apps I find [TS]

  that I am constantly breaking apart and [TS]

  reassembling these pairs and when you do [TS]

  that it's a lot of steps actually to do [TS]

  and I find the process clunky so there's [TS]

  there's no wait to do it quickly and [TS]

  that's why to me I have this feeling [TS]

  like these things they're buddies and [TS]

  they're not expecting you to be very [TS]

  rapidly say having mail on one side and [TS]

  three or four other little apps that [TS]

  you're working with on the other side [TS]

  like it's it's clearly not designed with [TS]

  that idea in mind that there's like one [TS]

  main thing that you're using and you [TS]

  want to keep that on screen and there's [TS]

  other things on the side that you want [TS]

  to keep swapping in because I find it [TS]

  clunky and part of the reason is because [TS]

  there is this state change between if [TS]

  you're using the external keyboard you [TS]

  have your hands on the keyboard and then [TS]

  you have to reach on the screen and then [TS]

  it's hands back on the keyboard it's not [TS]

  quick to do and and that's why I'm like [TS]

  I'm just a little bit concerned about [TS]

  this idea that there are these this [TS]

  state saving this because I feel like [TS]

  I'm constantly undoing that like I'm [TS]

  undoing the previous state things we're [TS]

  in just constantly and it's a bunch of [TS]

  steps like it's you know the fastest way [TS]

  to do it if there's not an app that's [TS]

  already on your dock is actually a bunch [TS]

  of steps like it's command space to [TS]

  bring up spotlight you start typing in [TS]

  the words to try to find the actual app [TS]

  you then put your finger on the results [TS]

  but you have to wait a second for it to [TS]

  pop so this is now we've introduced a [TS]

  time delay that's part of the long tap [TS]

  which which brings it under your finger [TS]

  as opposed to just opening that app [TS]

  straight away and then on on that's on [TS]

  the spotlight screen you drag it to [TS]

  where you want it to go but again you [TS]

  have to wait to watch the background pop [TS]

  either in the way you want it to go in [TS]

  or show that it's going to hover you [TS]

  know you can let go and then you have to [TS]

  dismiss spotlight it's like it's sort of [TS]

  seven taps and hands on and off the [TS]

  keyboard and to peer you [TS]

  of waiting to swap out an app and I just [TS]

  I think that is force for it for an [TS]

  action that may be performed a hundred [TS]

  times a day I think it's far too long [TS]

  like I think it's too many steps and [TS]

  while dragging from the dock and placing [TS]

  is is great for I guess what we call [TS]

  like the the low end pros I don't think [TS]

  it's a good solution for someone who is [TS]

  replacing their laptop with an iPad I [TS]

  think it's just too many steps to do a [TS]

  thing that you're gonna want to do a [TS]

  whole bunch of times I hear your [TS]

  complaint do you feel my pain like yeah [TS]

  but I don't agree with the idea of [TS]

  changing it I think trying to implement [TS]

  a way to do this with like an app [TS]

  changing over or keyboard shortcuts [TS]

  being able to change the stuff would add [TS]

  an additional layer of complexity which [TS]

  are stronger than the one we currently [TS]

  have like how do you define where the [TS]

  app goes because I would be very [TS]

  confident in the fact that now you can [TS]

  move things where you want to put them [TS]

  you would want to be able to define [TS]

  where the app is gonna be and trying to [TS]

  do all of that from the keyboard over [TS]

  time would become quite complex right [TS]

  like if I can swap my apps left and [TS]

  right hitting command tab changing one [TS]

  of them might not necessarily change the [TS]

  one that I wanted to change so then I [TS]

  have to perform some of our action to [TS]

  make sure that it's going to be in the [TS]

  place that I want that's all going to be [TS]

  tricky and I understand the idea of like [TS]

  you need to bring up spotlight and hold [TS]

  and drag but I think it it's more [TS]

  honestly as a more elegant solution than [TS]

  anything else that I've tried before to [TS]

  attempt to do what this is trying to do [TS]

  yeah elegant yes because it's all visual [TS]

  like I will totally grant that but quick [TS]

  it is not so I've been thinking about [TS]

  this a whole bunch because here's here's [TS]

  one thing it's like okay we're in beta [TS]

  season now and I Halfin think people [TS]

  people sometimes think like there's [TS]

  gonna be major changes in betas but if [TS]

  my experience Apple's just refining [TS]

  stuff yeah especially at the point that [TS]

  we are right now yeah it's very unlike [TS]

  clear they're gonna make any significant [TS]

  change yeah I don't think there's and [TS]

  and the thing is with all of the betas [TS]

  there have very rarely been actual [TS]

  significant changes like they're looking [TS]

  for bugs you know they might adjust some [TS]

  minor things like they changed some of [TS]

  the behavior with their bizarrely [TS]

  confusing notification screen it's like [TS]

  but it's very minor stuff so I've been [TS]

  thinking about this a lot about what is [TS]

  a suggestion that I could make that I [TS]

  think would solve the problem that is [TS]

  also within the universe of possibility [TS]

  of the kind of thing Apple might add [TS]

  into an actual beta so here because it's [TS]

  like I'm not asking for a big rewrite of [TS]

  this thing again I think this whole [TS]

  multitasking paradigm is overall a great [TS]

  solution that's hitting a lot of [TS]

  different people on a lot of different [TS]

  levels which is very hard to do so I'm [TS]

  not I'm not coming along and saying like [TS]

  oh you should totally abolish this [TS]

  foundational analogy of state saving or [TS]

  buddies right like I'm not even remotely [TS]

  suggesting that because I don't even [TS]

  think that would necessarily be a good [TS]

  idea here was just my my only thought [TS]

  for what I've been thinking of is like a [TS]

  search and swap right because it's like [TS]

  we have drag and drop this criticism [TS]

  swap for professionals so here's my [TS]

  proposal which has the minimum number of [TS]

  changes that still achieve the goal of [TS]

  how do you get an application that is [TS]

  not on your dock on screen as fast as [TS]

  possible just for professionals who [TS]

  would look for this thing not expected [TS]

  to be used by normal users my suggestion [TS]

  is when you pull up spotlight and you [TS]

  search for an app and you have that app [TS]

  selected with the little highlight bar [TS]

  that you can pull down I think at this [TS]

  very moment all I would ask for is a [TS]

  keyboard shortcut command left arrow [TS]

  puts that highlighted app on the left [TS]

  side of the screen command right arrow [TS]

  puts that app on the right side of the [TS]

  screen command up puts it in the [TS]

  floating position on the screen that's [TS]

  what I think is the minimum way to do [TS]

  this successfully in a way that is [TS]

  actually achievable in the current [TS]

  a state that would be pretty perfect [TS]

  like I would be really happy with that [TS]

  yeah it allows you to swap out either [TS]

  side I think it's a pretty [TS]

  understandable keyboard command and you [TS]

  don't have to take your hands off the [TS]

  keyboard to put an app anywhere on the [TS]

  screen so that's that's my pitch to [TS]

  Apple if you want to do some kind of [TS]

  search and swap I think a keyboard [TS]

  command in the spotlight interface that [TS]

  already exists to just move the app to [TS]

  the left the right or the top of the [TS]

  screen I think that that would be like a [TS]

  perfect search and swap that is [TS]

  implementable in a beta period with the [TS]

  minimum amount of having to rewrite [TS]

  anything I fully endorsed this message [TS]

  thank you this is really good this is [TS]

  really good I thought you were gonna [TS]

  push back on this one no no because this [TS]

  is super low friction it's not changing [TS]

  anything it's keeping well I I think is [TS]

  actually a really good system in place [TS]

  yeah but it's just adding just one [TS]

  little extra thing that most people [TS]

  would never even notice like for example [TS]

  you know the way that you did the [TS]

  drag-and-drop how spotlight that's [TS]

  already a super Pro move oh my god I [TS]

  would never know that had existed if TG [TS]

  hadn't told me about it yeah it's a it's [TS]

  great it works perfectly it's a good pro [TS]

  move like I like that but the idea to be [TS]

  able to just simply do it with these [TS]

  these like three sets of keyboard [TS]

  commands that I came to myself as you [TS]

  started describing it right like there [TS]

  was so obvious what they would be right [TS]

  like left right and I didn't think about [TS]

  but I was thinking of left right mm-hmm [TS]

  date I've really really think that this [TS]

  would be good and wouldn't break [TS]

  anything we keep everything just as it [TS]

  is I'm trying to think of like what what [TS]

  could reasonably occur and I think that [TS]

  would remove almost all of the feeling [TS]

  of clunkiness constantly switching over [TS]

  apps on on one side of the screen or the [TS]

  other side of the screen it's like one [TS]

  question for you gray yep [TS]

  follow Reiter I have filed many radars [TS]

  good man yeah I think that that's that's [TS]

  I have filed radars on behalf of other [TS]

  people who are not running via OS beta [TS]

  because I feel like oh if that's a thing [TS]

  that you [TS]

  like put it in but I I have to say most [TS]

  of the radars that I file are not [TS]

  they're not things that I necessarily [TS]

  realistically expect Apple to do like [TS]

  they're things that I would hope for but [TS]

  I would not be expecting for anybody [TS]

  that doesn't know radar is the name of [TS]

  an apples bug reporting system yeah but [TS]

  this is perhaps the only thing I can [TS]

  think of that is it change I could if [TS]

  not realistically I think I could [TS]

  optimistically hope Apple might actually [TS]

  do so [TS]

  yes Allah after the show is over I will [TS]

  officially then go file a radar with [TS]

  this suggestion I like it a lot I think [TS]

  yes I think it would really help and it [TS]

  wouldn't be to breaking though [TS]

  everything that they've done so thumbs [TS]

  up from me unfortunately I have [TS]

  absolutely no way of helping you are you [TS]

  the chief radar funnily enough now can't [TS]

  help you but I can endorse it for [TS]

  anything that that means [TS]

  you [TS]