Hypercritical

90: Salad Days

 

  it was like a bunch of guys like on the [TS]

  side like looking at you but now looking [TS]

  at you but listening to you but looking [TS]

  like they're not listening to you and [TS]

  that happens in real life right this is [TS]

  hypercritical weekly talk show ruminate [TS]

  on exactly what is wrong in the world of [TS]

  Apple and related technologies and [TS]

  businesses nothing is so perfect that it [TS]

  cannot be complained about by my friend [TS]

  n yurs co-host of the show John siracusa [TS]

  I'm Dan Benjamin today is Friday October [TS]

  19 2012 to episode number ninety 90 it [TS]

  likes to thanks very much to our three [TS]

  sponsors harvest / kit harvest calm [TS]

  hover com and squarespace com tell you [TS]

  more about those as the show continues [TS]

  just as we always do when we love them [TS]

  we also want to make sure that we say [TS]

  thank you so much to cash fly.com these [TS]

  are the folks that deliver all of the [TS]

  content you here at five by five they're [TS]

  really the best they have the fastest [TS]

  most reliable CDN in the business go [TS]

  check them out at cash flow calm and [TS]

  please let them know that you heard [TS]

  about them here on five by five hello [TS]

  John siracusa of Massachusetts how are [TS]

  you today I am just dandy let me ask you [TS]

  a quick question before you before you [TS]

  dive in mm-hmm this packs thing this [TS]

  Boston packs thing yes you go to that [TS]

  right I do all right I'm gonna go this [TS]

  year you are well I will see you there [TS]

  if you are willing to sit on long lines [TS]

  or visit me wha set on Long alliance [TS]

  because that's what I do it packs as I [TS]

  sit online oh yes let's let's do it or [TS]

  in line I don't know which one is the [TS]

  one that people from New York are [TS]

  supposed to say I don't know in mine or [TS]

  online what are you going to be doing [TS]

  that just visiting for your own [TS]

  amusement or are you going to be doing [TS]

  some sort of business related stuff I [TS]

  have never been to any kind of packs and [TS]

  this this seems like a good opportunity [TS]

  to both hang out with John Siracusa and [TS]

  the Syracuse ins as well as going to a [TS]

  really cool thing [TS]

  is this the good one to go to or do you [TS]

  a my supposed to go to pax West I go to [TS]

  this one Union you know I go to this one [TS]

  cuz it's in the same city where I live [TS]

  and I hate to travel yeah so it's not [TS]

  the good it's not really the good one [TS]

  yeah pax prime is the west coast one it [TS]

  was the first one I'm sure that they [TS]

  will say the first is the best and blah [TS]

  blah blah from what I've never been [TS]

  dating them except for East and having [TS]

  but having read a lot about the other [TS]

  ones it seems like East has the best [TS]

  convention center because we have this [TS]

  new gigantic Convention Center and there [TS]

  there's actually enough room for 60,000 [TS]

  people where you don't feel like it's [TS]

  completely overwhelmed and I think the [TS]

  west coast one like they've maxed out [TS]

  their convention center there but it's [TS]

  not quite as nice or spread out that is [TS]

  my impression from what I've read okay [TS]

  but it seems like the same people are at [TS]

  both things so you're not like missing [TS]

  anybody by going to use to Wes although [TS]

  last year Scott Kurtz wasn't at East but [TS]

  that was even on vacation in Australia I [TS]

  think you would have missed West for the [TS]

  same reason all right but anyway I think [TS]

  I think you will enjoy it somebody will [TS]

  get some tickets if you like waiting in [TS]

  line you better hurry up you know that [TS]

  are the tickets did you were to get them [TS]

  because I think thority the three-day [TS]

  passes already media passes are gone but [TS]

  that's just a steel you just save you [TS]

  save like 30 bucks yeah but if I'm [TS]

  flying out there anyway I'm in 30 boxes [TS]

  I'll just I just won't eat one day well [TS]

  you better hurry up and get the one-day [TS]

  passes I'm saying they sell out [TS]

  eventually as well I'll get them before [TS]

  before the end of the day so what do you [TS]

  want to see when you go like besides [TS]

  like seeing people other people you know [TS]

  waiting in line which isn't that [TS]

  exciting what do you want to see at the [TS]

  the convention itself well I mean there [TS]

  are so many cool things that are going [TS]

  on there that they haven't really [TS]

  announced what the official schedule is [TS]

  but everything I've heard about [TS]

  especially from you you talk you've [TS]

  talked about this but they have a well [TS]

  you know they have one in uh well I [TS]

  guess yeah yeah Australia now they're [TS]

  going to have one in Australia yes that [TS]

  was announced at PAX East or no I PAX [TS]

  Prime I believe this year you're [TS]

  supposed to have one here coming here [TS]

  maybe to texas austin texas i heard i [TS]

  think they're doing probably gonna do [TS]

  England first or somewhere in Europe [TS]

  first cuz the international people are [TS]

  tired of traveling to different [TS]

  countries to go to these things yeah so [TS]

  South anywhere in the south is a is a [TS]

  stretch and I like that the first [TS]

  question in the [TS]

  general faq is can I bring my nerf gun [TS]

  lightsaber other weird thing that's the [TS]

  very first question in the fact so these [TS]

  are my kind of my kind of people I feel [TS]

  like I need you know I need to connect [TS]

  go to connect with the folks that done [TS]

  that I love I don't know if they're your [TS]

  kind of people like I didn't touch you a [TS]

  lot of people touch each other one no [TS]

  and they then they're my kind of people [TS]

  they don't recognize me at all which is [TS]

  refreshing from in some ways and you [TS]

  know so it's a different it's a [TS]

  different crowd in that respect but [TS]

  they're my people in that they're mostly [TS]

  gamers and I identify as a gamer so [TS]

  that's why I feel at home but no [TS]

  identifies as a game identify as gamer I [TS]

  do ah yeah so as we get closer I can [TS]

  give you some advice on the on how to [TS]

  get in to see the things you actually [TS]

  want to see and what you will have to [TS]

  sacrifice to do that right okay your [TS]

  sanity your your well-being right eating [TS]

  or drinking crash it's been a while [TS]

  since I've been a Logan though I don't [TS]

  know if I can stomach it just may [TS]

  remember that you will not get your [TS]

  luggage until an hour after you have the [TS]

  part of the plan let's just assume that [TS]

  going in don't don't like get all mad [TS]

  about it just like get out of play and [TS]

  say well I luggage will be here an hour [TS]

  what should we do while we wait all [TS]

  right bringing board games one time I [TS]

  was at Logan that's a long story forget [TS]

  it it's one time at band camp all right [TS]

  let's get into the show here let's do it [TS]

  yes time for some follow up follow up a [TS]

  few I had a number one with a bullet on [TS]

  the last show talked about the magazine [TS]

  Marco's new publishing venture and I [TS]

  mentioned he had something called the [TS]

  feature which was selected items from [TS]

  instant paper and things that have been [TS]

  Instapaper ah and something else called [TS]

  the brief and I said that was part of [TS]

  Marcos the empires and I you know what I [TS]

  thought that it was too and it turns out [TS]

  it he he says it's not yes it's not so [TS]

  like I that's what I get for trying to [TS]

  do show notes links like in the the 15 [TS]

  minutes before the show starts he posted [TS]

  about it and the brief is a site by [TS]

  Richard dumb dunlop Walters who is the [TS]

  designer and editor of the feature right [TS]

  so Marco pause on his side and right [TS]

  those words I'm like oh this must be [TS]

  some affiliate thing but it's not it [TS]

  just happens to be the same guy who [TS]

  designs and edits the feature but the [TS]

  brief is his own thing so Marco is in no [TS]

  way affiliated with the brief other than [TS]

  he knows the guy who made it so full [TS]

  credit to Richard Dunlop Walters who has [TS]

  a hyphen in his last name and the [TS]

  description of this to remind people is [TS]

  a daily briefing of technology news [TS]

  worth caring about edited by Richard [TS]

  Dunlop Walters so there you go i will [TS]

  put that in the show notes if it's not [TS]

  already there and I apologize for Miss [TS]

  tributing that but you can see how i [TS]

  would get confused with the the Empire [TS]

  the Empire yeah yeah second thing I was [TS]

  confused about which I was surprised you [TS]

  didn't catch ah was that I was talking [TS]

  about your visit to the verge and stuff [TS]

  when you went to New York yes oh yeah [TS]

  yeah and I said that you had taken a [TS]

  picture yourself trying to look like a [TS]

  meal dash but yes and it was neil patel [TS]

  and i missed it also because I spent so [TS]

  much time we had a had a great lunch [TS]

  with the Neil out there and and like [TS]

  that just it just I just messed up too [TS]

  like I should have caught that so [TS]

  apologies to both a Neil and Neil I for [TS]

  mistakenly and they're nothing like each [TS]

  other I mean except for the fact that [TS]

  they live in New York both mostly [TS]

  apologies to anneal because I don't [TS]

  think he would ever dress that way with [TS]

  the witness he like dark like that and [TS]

  and this is the shades yeah he's much [TS]

  too dignified here's an amazing dresser [TS]

  I'll tell you what you if you're dude [TS]

  and you want to look good the Neil dash [TS]

  will set you straight he's the man all [TS]

  right well quaffed as you would say some [TS]

  tent follow up tent dentists not ten [TS]

  Tostan through that's terrible ten [TS]

  thought I oh the tent protocol [TS]

  decentralized protocol for stuff that [TS]

  looks kind of like a planet or Twitter [TS]

  or whatever yeah and the eternal debate [TS]

  over whether if someone has 30 million [TS]

  followers do they have to send out 30 [TS]

  million HTTP POST request when they make [TS]

  a post all their followers see it or if [TS]

  users are aggregated if like a whole [TS]

  bunch of people are on the 10 is 10 [TS]

  hosting server yeah you only have to [TS]

  send one post request to some URL at 10 [TS]

  that is and it will make sure that [TS]

  everybody who is on [TS]

  I ass gets and according to Daniel [TS]

  ciders right now it is one post per user [TS]

  so you would literally have to do 30 [TS]

  million posts if you have 30 million [TS]

  users follow certain running 30 million [TS]

  followers regardless of how many were on [TS]

  any individual server but he says a [TS]

  future update a tent will optimize [TS]

  multi-tenant server communication so [TS]

  this is an optimization I have not yet [TS]

  made but they are planning on it so [TS]

  there you have from the horses now [TS]

  actually circling back to the magazine [TS]

  one little bit a follow-up on that I [TS]

  don't know why didn't I think I did have [TS]

  a something I was knighted skipton one [TS]

  other interesting thing about the [TS]

  magazine which I believe Marco will talk [TS]

  about on this week's show because he [TS]

  said like last week he talked about the [TS]

  magazine and the launch and everything [TS]

  and he said this week is going to talk [TS]

  about already call it design or [TS]

  something yeah and this falls under the [TS]

  category of design I guess when you're [TS]

  reading the magazine and there's a link [TS]

  in one of the articles that you're [TS]

  reading you tap it like i said it brings [TS]

  up that little side of the last show [TS]

  brings up the little one third of the [TS]

  screen preview of the link or pop over [TS]

  on the ipad but say you decide you want [TS]

  to actually go to that link and you tap [TS]

  on the title of the link inside the [TS]

  little preview it will open the link in [TS]

  a web browser ah but in version 1.0 and [TS]

  1.1 of the magazine reader application [TS]

  if you have the chrome browser installed [TS]

  the chrome for iOS browser and it will [TS]

  open the link in chrome if you don't [TS]

  have the chrome browser install it will [TS]

  open in safari and i think marco was [TS]

  very surprised at the number of people [TS]

  who like me have the chrome browser [TS]

  installed but do not use it or prefer it [TS]

  right so soon as i go to follow a link [TS]

  it's like why is this opening first I [TS]

  thought is this some custom browser view [TS]

  that he's like all right no that's [TS]

  Chrome yeah like it's it's switched [TS]

  applications on me uh so he's getting a [TS]

  lot of complaints about that I think I [TS]

  could have told me we get a lot of [TS]

  complaints about that because I'm one of [TS]

  those users and I'm like out you know I [TS]

  can't be the only person who's like [TS]

  crumbs that let me download it now just [TS]

  leave it there case maybe I needed or [TS]

  something only works in chrome or [TS]

  whatever or safaris Mobile Safari is [TS]

  crapping out on me yeah but I don't you [TS]

  know there's no it's really iOS is fault [TS]

  because there's no way for you to set [TS]

  your default application for different [TS]

  protocols or whatever right but that's a [TS]

  shame and I think based on the [TS]

  complaints that he's getting i assume [TS]

  he's going to revisit this policy of [TS]

  just [TS]

  chrome is installed open your think rum [TS]

  I think people who do like chrome and [TS]

  try to use it as their main browser [TS]

  appreciate this I can see what he's [TS]

  going for like isn't that thoughtful it [TS]

  knows that I had I use chrome and it you [TS]

  know unlike all those other thoughtless [TS]

  applications this one opens my links in [TS]

  chrome is exactly what I want thumbs up [TS]

  but seems like the flip side of that of [TS]

  the people who just happen to have [TS]

  chrome installed they have no recourse [TS]

  except for to uninstall it which seems [TS]

  you know right heavyweight oh let's see [TS]

  next bit is on the f-15 believe it or [TS]

  not did you see this bit of all I did [TS]

  not what is tell me what's going on with [TS]

  the f-15 the mcdonnell douglas f-15 [TS]

  eagle strike eagles and a strike eagle I [TS]

  don't know something like that anyway [TS]

  Dave M rights in it says on [TS]

  hypercritical 86 at some point for god [TS]

  knows what reason thank you you asked me [TS]

  what I thought the top speed of a Hornet [TS]

  wasn't I totally blew it right and and I [TS]

  guess something that was closer to what [TS]

  the top speed for what would the f-15 [TS]

  would be and then you look at the f-15 [TS]

  and said okay you're right about the [TS]

  f-15 like that must have been what you [TS]

  were thinking out whatever and I think I [TS]

  listed off like Mach 2 2.5 to be a 15 so [TS]

  Dave M rights and to say that the author [TS]

  James P Stephenson learned this is not [TS]

  exactly true that the f-15s top speed is [TS]

  a mock 2.5 in the preface to his book [TS]

  which I have linked in the show notes [TS]

  called the Pentagon paradox Stevenson [TS]

  was told that the f-15 can theoretically [TS]

  fly mock 2.5 but this is tactically [TS]

  irrelevant and so here are the details [TS]

  of this that he's gleaned from the book [TS]

  when the air force flew and at 15 at [TS]

  Mach 2 they had to make many [TS]

  modifications to the aircraft that would [TS]

  not be done in a tactical situation such [TS]

  as removing all weapons including the [TS]

  bombs missiles as well as the internal [TS]

  God and its ammunition refueling [TS]

  immediately before accelerating to mock [TS]

  to landing immediately after reaching [TS]

  Mach 2 because the aircraft was [TS]

  literally out of fuel at that point in [TS]

  addition to accelerate to Mach 2 the [TS]

  pilot has to hit a button on the control [TS]

  stick called V Max and the author learn [TS]

  nothing nothing to do with emacs now the [TS]

  author learned that whenever the vmax [TS]

  button is activated piece times [TS]

  regulations say that the engine can only [TS]

  be run for five minutes of that setting [TS]

  before they have to be replaced and [TS]

  overhaul as two engines in 15 so the [TS]

  conclusion is that the Mach 2 speed is [TS]

  only good for air shows for beating [TS]

  their Navy counterparts [TS]

  for impressing non inquisitive members [TS]

  of Congress of course the flip side [TS]

  conspiracy theory of this is they'll [TS]

  never tell you what the real top speed [TS]

  is this is all sandbagging and really [TS]

  they don't want that to the Reds the [TS]

  Soviets to know what the real top speed [TS]

  is but at this point with the Cold War [TS]

  long gone I totally believe that this [TS]

  type of thing would happen and that they [TS]

  would list top speed for bragging rights [TS]

  and he's kind of like it gives with cars [TS]

  as well where well if cars is a little [TS]

  bit different but like the the Bugatti [TS]

  Veyron I figure the top speed is like [TS]

  158 or something like that it's [TS]

  something ridiculously high but to [TS]

  actually achieve that speed you have to [TS]

  go into a special mode that involves [TS]

  like parking the car stopping it putting [TS]

  like it's not like putting like the two [TS]

  keys like in the submarine thing and [TS]

  never turn the two keys at the same time [TS]

  and just you know okay I'm going to go [TS]

  to top speed run then of course you need [TS]

  a fairly straight flat road with no [TS]

  potholes that runs for miles and miles [TS]

  for you to get up to 258 but technically [TS]

  yes the Bugatti Veyron can go over 250 [TS]

  miles an hour if all these conditions [TS]

  are met oh and I believe that the Veyron [TS]

  runs out of fuel like 10 or 15 minutes [TS]

  that speed as well it runs listing the [TS]

  the Veyron speeding km/h because of the [TS]

  top gear episode yeah we don't we don't [TS]

  do that it's miles per hour miles per [TS]

  hour King miles are king they always [TS]

  will be all right um so I think that's [TS]

  it for follow up today that's it yeah [TS]

  does you think of something I'm missing [TS]

  on the hall and do it's your show no [TS]

  let's say I mean 15 minutes is [TS]

  reasonable for all up is it not 14 [TS]

  minutes yeah sure it's gonna be a short [TS]

  show you know the drill now right yeah [TS]

  will be a short show I do have a sponsor [TS]

  before we go on topics I yes I always [TS]

  have a sponsor ready to go at a moment's [TS]

  notice in the first one today is harvest [TS]

  let harvest take care of the back office [TS]

  tasks so you can focus on delivering [TS]

  your best to your clients what does that [TS]

  mean it means they handle things like [TS]

  time tracking that's one of the toughest [TS]

  things especially if you're you know [TS]

  you're in business for yourself or you [TS]

  have a bunch of folks who work for you [TS]

  you have a team that you want to manage [TS]

  their there and in in the office with [TS]

  you or their remote doesn't matter you [TS]

  know if time tracking was easy everyone [TS]

  would do it well that's kind of [TS]

  Skol they want to make it easy they want [TS]

  to make it something that is simple and [TS]

  straightforward so what do they do you [TS]

  can start a timer from your web browser [TS]

  or bowser you have a desktop they've got [TS]

  a mac OS 10 client you can even run it [TS]

  on your mobile device so obviously you [TS]

  can use a website there you can use the [TS]

  iOS app they'll get an app for [TS]

  everything these guys and then if you're [TS]

  the person who's in charge of keeping [TS]

  track of what those people are doing [TS]

  they have stuff like visual time reports [TS]

  that will help get your project done on [TS]

  time and I'll help you keep track of the [TS]

  budget how much you're spending what [TS]

  you're spending it on you do all this [TS]

  stuff and they have professional [TS]

  invoices you can send to your clients [TS]

  and if you have payment processing stuff [TS]

  whether it's paypal or authorize.net [TS]

  whatever you can tie it in you can [TS]

  accept payment right on your website now [TS]

  and is that it's very handy that's how I [TS]

  any let you tried three free for 30 days [TS]

  if you don't love it you just let the [TS]

  trial expire you don't even have to give [TS]

  them a credit card I love that too but [TS]

  if you do like it and I think you will [TS]

  then there's a code for you first of all [TS]

  go to get harvest calm / 5 by 5 to [TS]

  create your trial when the trial expires [TS]

  you want to keep using harvest enter the [TS]

  code 5 by 5 a check out you'll get fifty [TS]

  percent off your first month no matter [TS]

  what plan to pick and that's good [TS]

  through the middle of November so do [TS]

  this soon go try it out get harvest calm [TS]

  / 5 by 5 the chat room has been [TS]

  discussing the veyron David Smith no [TS]

  underscore today this is the how do we [TS]

  know it's the same dude it's not the [TS]

  same dude I think the same one that the [TS]

  the veyron super sport does 267 miles [TS]

  per hour and the regular 253 in kc list [TS]

  says it based on his recollection the [TS]

  secret sequence to achieve top speed of [TS]

  the Veyron is it likely there's a [TS]

  keyhole in the door jamb and you have to [TS]

  put the key into there and twist that [TS]

  first and it lowers the suspension and [TS]

  prevents the spoiler from just deploying [TS]

  does all sorts of other things that [TS]

  right important for top speed run hey [TS]

  you're on boy that's an ugly cars and [TS]

  you know what you know what that looks [TS]

  like mmm no not off the top but I rayner [TS]

  it's ugly take my word for okay it's a [TS]

  shame that the fastest car in the world [TS]

  should be so ugly mere decades ago [TS]

  mclaren f1 [TS]

  was not ugly it was also the best card [TS]

  now we didn't now we just had the veyron [TS]

  it's a shame all right so I had I want [TS]

  to talk about Twitter and app.net usage [TS]

  and stuff today but to other topics have [TS]

  snuck their way in ahead of it oh I [TS]

  think the first one wants to talk about [TS]

  the October 23rd apple event I don't [TS]

  know how much you've talked about this [TS]

  on other shows only little we talked [TS]

  about an unamplified and I was you know [TS]

  I was trying to kind of get out of gym [TS]

  what what it might have what else might [TS]

  be happening besides the ipad junior but [TS]

  he was not really it was not really [TS]

  willing to say yeah we should talk about [TS]

  that all i'll talk about being the ipad [TS]

  mini not junior first and then impede [TS]

  other things okay so close it oh noes [TS]

  october twenty third this is the apple [TS]

  event that we're all expecting to happen [TS]

  in october biz like they're going to do [TS]

  one for the iphone 5 and then in october [TS]

  there's gonna be another event and [TS]

  that's what they're going to introduce a [TS]

  little ipad so people were getting [TS]

  worried that like you know we haven't [TS]

  heard anything and it's getting into [TS]

  october now when are they gonna announce [TS]

  it and then there was the you know maybe [TS]

  this just not going to be an October [TS]

  event which I have to say I was starting [TS]

  to get on board with that because as [TS]

  October wore on and there was no [TS]

  announced I'm like maybe they just [TS]

  didn't make it for the holidays and [TS]

  they're just gonna have to wait till [TS]

  next year and then at the ridge next [TS]

  year would be like march or something [TS]

  you know because you have to like you [TS]

  have to give a grace period around [TS]

  Christmas so that people don't hate you [TS]

  because they you know i got an ipad 3 [TS]

  for christmas and then like in january [TS]

  they replace the whole line of ipads and [TS]

  you feel terrible about this this [TS]

  paperweight you got of christmas is [TS]

  useless might as well just smash it to [TS]

  bits right but it looks like they're [TS]

  gonna make it and I can't imagine that [TS]

  they can have an october twenty third [TS]

  event and say and this stuff isn't [TS]

  shipping until the new year because that [TS]

  would be death and it would be [TS]

  incredibly stupid an apple does not do [TS]

  that so they've got something to [TS]

  announce that's going to show up for the [TS]

  holiday season this year we all assume [TS]

  one thing is going to be a smaller iPad [TS]

  which we've been calling the iPad Mini [TS]

  or the ipad junior or whatever this is a [TS]

  10 a.m. pacific time in san jose some [TS]

  people talk about why the heck is it in [TS]

  san jose because they usually have their [TS]

  events in San Francisco but you know I'm [TS]

  is just booking for venue or something [TS]

  so this is another case like the iphone [TS]

  5 where we've talked about this little [TS]

  thing for just just months and months [TS]

  now right we have spyshots speculation [TS]

  about the specs for just every maybe [TS]

  it's even been more than what seems like [TS]

  forever we've been talking about this [TS]

  and it's another case where it seems [TS]

  like we know everything about it going [TS]

  in right just from like all of us [TS]

  obsessing over it and rehashing the [TS]

  specs and the price point and stuff like [TS]

  that that we're like we've converged on [TS]

  something and we all expect to see this [TS]

  event on the twenty-third and not be [TS]

  surprised right do you do you expect to [TS]

  be surprised no anybody know it seems [TS]

  like we've all got it nailed down now [TS]

  that could be a time for Apple to [TS]

  surprise us but you know all right so [TS]

  anyway to review what we all think the [TS]

  specs are going to be 7.5 inch diagonal [TS]

  display at 1024 x 768 which is the [TS]

  original iPad and the iPad tues [TS]

  resolution that is not retina is 163 DPI [TS]

  instead of 264 DPI for the ipad 3 and [TS]

  based on our previous hashing this out [TS]

  it's like well one all the buttons be [TS]

  too small if you take the original iPad [TS]

  screen and squish it down to from you [TS]

  know 9.7 27.8 so 85 and it reality is [TS]

  they won't be too small all will do is [TS]

  make the touch targets 44 pixel tall [TS]

  touch targets exactly the same size as [TS]

  they were on the original iphone it's [TS]

  smaller than they are on the current [TS]

  crop of iPads but it's not smaller than [TS]

  things are on the iphone so it's still [TS]

  within apples on self mandated [TS]

  guidelines that don't make anything [TS]

  that's smaller than 44 points on the [TS]

  screen and of course Apple itself [TS]

  violates that all the time like the or [TS]

  at least visually violates that i'm not [TS]

  sure what the actual activated touch [TS]

  target areas are for things like [TS]

  Notification Center when you swipe that [TS]

  down in iOS 5 or 6 the little clear [TS]

  targets of revisions or like I found in [TS]

  the new in iOS 6 in the new version of [TS]

  the app store there's lots of touch [TS]

  targets there we did like you want to [TS]

  disclose more of a description of a nap [TS]

  and you have to tap the word more with [TS]

  like a little triangle hanging down from [TS]

  any can't like maybe that touch target [TS]

  is 44 pixels but big is very real time [TS]

  to nail [TS]

  I feel like if they are 44 pixels it's [TS]

  it's psyching me out to seek to not see [TS]

  some 44 pixel tall point tall box that I [TS]

  have to hit and I have to like you know [TS]

  I came just for that word yeah but [TS]

  anyway basically we've all agreed months [TS]

  ago that this screen that we're talking [TS]

  about if it is a reality fits within all [TS]

  the guidelines it doesn't doesn't change [TS]

  doesn't make things too small to hit [TS]

  it's not ridiculous to assume that an [TS]

  iPad could be pushed onto a screen this [TS]

  size people won't have to write rewrite [TS]

  their iPad applications that work as is [TS]

  like you know everything's a go there [TS]

  there's been some debate about whether [TS]

  we'll have Wi-Fi and 4G or just Wi-Fi I [TS]

  guess I guess this is my last chance to [TS]

  make prediction so I have to give my [TS]

  predictions about I believe that screen [TS]

  rumor I believe there will be a Wi-Fi [TS]

  model and there will be also a model [TS]

  that also has 4g why do I think that [TS]

  because they've got the chipsets to do [TS]

  it and all the ipad line has always had [TS]

  this and I think it's great advantage [TS]

  and I really hope it has this so it's [TS]

  it's fifty percent me hoping that it has [TS]

  4g because I love that feature of the [TS]

  ipad line I wish the ipod touch hasn't [TS]

  had it in fact and the other 50 [TS]

  percentage has always been that way and [TS]

  they've got the parts to do it right [TS]

  pricing is the real like the only [TS]

  remaining mystery because of course you [TS]

  know pricing we don't have much to go on [TS]

  there we can't it's not going to be [TS]

  there's going to be parts leaks and [TS]

  we've seen leaks of the pieces of the [TS]

  case in the screen and all sorts of us [TS]

  stuff but pricing you know according to [TS]

  all these stories we've heard from [TS]

  inside Apple can happen really at the [TS]

  last minute like nothing you need to [TS]

  prepare for you don't need a factory [TS]

  forward or whatever someone just decides [TS]

  this is the price point then you just [TS]

  update all your databases and push it [TS]

  out at that price point ah the easy [TS]

  answer for pricing the one that getting [TS]

  the most supportive it if you just pull [TS]

  the entire Mac nerd community is that it [TS]

  will be 2 99 for a 16 gigabyte Wi-Fi [TS]

  version that I think is the easy answer [TS]

  like I don't want to have to put my [TS]

  stick my neck out in any way it seems a [TS]

  little bit too expensive but then again [TS]

  this doesn't apple stuff always seemed a [TS]

  little bit too expensive Apple can [TS]

  command a premium blah blah blah right [TS]

  like this this device presumably [TS]

  would be able to command a premium over [TS]

  the other devices that are similarly [TS]

  sized the nexus 7 the kindle fire stuff [TS]

  like that my answer is my conservative [TS]

  answer is 249 for a 16 gigabyte Wi-Fi [TS]

  model that that's my conservative answer [TS]

  because I feel like 299 the whole point [TS]

  of this product as far as I'm concerned [TS]

  is to hit a price point it's not to make [TS]

  something smaller it's not to bring new [TS]

  features or anything that it's to hit a [TS]

  price point and you know if that's its [TS]

  reason for existence Apple can totally [TS]

  support a 249 price for the 16 gigabyte [TS]

  model and I think that would that would [TS]

  make more of a splash that's my my [TS]

  conservative answer my optimistic answer [TS]

  is 199 416 can go by Wi-Fi I also think [TS]

  Apple can at that price that's [TS]

  optimistic because just because they can [TS]

  hit that price it's like don't we get [TS]

  most of the benefit at 249 that we would [TS]

  have won 99 because realistically all [TS]

  these models have been talking about the [TS]

  bottom of the line 16 k by Wi-Fi the [TS]

  apples going to upset you know people [TS]

  are going to buy the 32 right there you [TS]

  know or they're gonna buy with 4G or [TS]

  like this this is to get you in the door [TS]

  I would love to see a breakdown I don't [TS]

  think Apple gives us breakdown cuz its [TS]

  competitive info but I would love to see [TS]

  a breakdown of how many of the [TS]

  SuperDuper low-end do they sell versus [TS]

  how many people are they able to upsell [TS]

  into like a 32 gig or the 16 gig with 4G [TS]

  or whatever right like that gets you in [TS]

  the door to say oh you're shopping [TS]

  around for Kindle Fire well did you know [TS]

  there's a new iPad app it's the same [TS]

  price it's not your you're gonna walk [TS]

  out with with the iPad it's gonna cost [TS]

  you way more than you would have spent [TS]

  on it on the kindle fire but it'll get [TS]

  you into the store once you see it maybe [TS]

  you can you know figured that out some [TS]

  people in the chat room and I've seen [TS]

  some other people asking about it in a [TS]

  gigabyte model I just don't see that [TS]

  like the apples getting out of the egg [TS]

  egg business and I there would be a [TS]

  terrible shame if it did 19 298 gig like [TS]

  that's that would be an apple move to [TS]

  give you to try to put the low-end [TS]

  machine to be a crappy one that no one [TS]

  should ever really buy you know like the [TS]

  he's holding wouldn't Apple I mean just [TS]

  think about this wooden Apple rather [TS]

  have something in people's hands even if [TS]

  it even if the experience is aunt and [TS]

  you know the experience would be fine [TS]

  with an eight gig fine what if you're [TS]

  you know for a student for afro a junior [TS]

  high kid eight gig is gonna be fine I [TS]

  disagree i think the [TS]

  a gig is just fine i think apple should [TS]

  absolutely make one especially [TS]

  especially if it gets it into that price [TS]

  point because then they can come out and [TS]

  say you know what we have a device here [TS]

  and the device is good and it works well [TS]

  and it's under 200 bucks like that night [TS]

  come on it can't happen though because [TS]

  like you're right that it's gotta have a [TS]

  device for apps and everything but you [TS]

  can't do anything with me and it you [TS]

  can't have your ID ruins collection on [TS]

  there you can t use about a season of TV [TS]

  shows modify you know a place to eat [TS]

  that's a geek solution there I don't [TS]

  feel like people want media like one [TS]

  movie blows you and the reason I think [TS]

  this is because like we said in the past [TS]

  shows storage management on the ipad or [TS]

  an iOS is still kind of a pain and geeky [TS]

  like there's not a nice experience when [TS]

  you fill up your iOS device there's not [TS]

  an easy way for you to figure out what [TS]

  to do right I can imagine people just [TS]

  being like just just fumbling and [TS]

  feeling frustrated or whatever and since [TS]

  they drop the eight gig models of the [TS]

  phones like now the minimum phone is 16 [TS]

  I've got to think that that wasn't there [TS]

  it wasn't their time where the minimum [TS]

  ipad was below the minimum phone I made [TS]

  me remember i may be misremembering that [TS]

  maybe the Jackals can can tell us now [TS]

  just like that didn't they duel in a gig [TS]

  3gs or something hmm like yeah then i [TS]

  think a gig is is it as a non-starter [TS]

  and really how much more money do you [TS]

  think it costs Apple to get 16 gigs or [TS]

  has eight gigs of flash like just in the [TS]

  component costs like it's not they don't [TS]

  have to put it this way they don't have [TS]

  to go eight gig to hit 199 swilling [TS]

  onsets Williams says all ipads have [TS]

  started at 16 yeah i'm just saying i [TS]

  think i think there is still room for an [TS]

  eight gig i would not buy this no one [TS]

  should buy it no one but you never know [TS]

  and didn't it Horace dead you put up a a [TS]

  chart about this that you met did you [TS]

  mention that if not we should put that [TS]

  in and I thought you mentioned that but [TS]

  they came up with a he came up they it's [TS]

  a he iOS portfolio price distribution [TS]

  and he does in his chart have you seen [TS]

  this out well I have not seen how a [TS]

  message this to you he tweeted but [TS]

  sometimes I don't know if you tweeted it [TS]

  but it's going to be in the show notes [TS]

  i'm also dropping it into the chat for [TS]

  the Jackals [TS]

  and I'll put this into the show notes he [TS]

  basically just kind of kind of goes over [TS]

  all the variants and what he thinks the [TS]

  ipad minion he lists an ipad mini with [TS]

  eight uh the the W next to the eight [TS]

  represents whether it's Wi-Fi there's a [TS]

  w-4 Wi-Fi only in ac4 cellular he lists [TS]

  an ipad mini eight gigs with Wi-Fi only [TS]

  and he prices it at 249 I'm guessing as [TS]

  it's mid between the two hundred three [TS]

  hundred so 250 bucks is his guess at the [TS]

  entry level I mean like I know I'm calm [TS]

  almost kind of contradicting myself [TS]

  because if I say this is really about [TS]

  hitting price point like isn't it [TS]

  important trampled to get down as low as [TS]

  they possibly can and if they just if [TS]

  they just feel like we've just got to [TS]

  have those fat margins and we you know I [TS]

  just I'm still I'm still an TI I think [TS]

  they shouldn't make one and I think they [TS]

  won't make one with a date I think [TS]

  they'll start a 16 but I could be wrong [TS]

  but anyway regardless of the storage [TS]

  size those are my pricing predictions [TS]

  249 is my conservative answer at 199 is [TS]

  mathematic for the bottom line whatever [TS]

  the bottom line happens to be I really [TS]

  don't think the bottom line is going to [TS]

  be 300 even though that seems to be the [TS]

  way that everybody is leaning because I [TS]

  really truly believe that the purpose of [TS]

  this product is they at a price point [TS]

  now as we've discussed some past shows [TS]

  and people keep turning up you can't [TS]

  sell it for 249 or 199 the the the [TS]

  entry-level good ipod touch is 299 let [TS]

  me just double check this to keep [TS]

  getting the price around but that's [TS]

  right isn't it that does sound right to [TS]

  me he goes what's look it up ipod the [TS]

  chat room the Jackals are irate that [TS]

  there be that an eight gig would even [TS]

  exist yes I'm irate of the day by the [TS]

  way you can see the shows as show notes [TS]

  and links by going to five by five TV [TS]

  such hypercritical / 90 that will show [TS]

  you all of the links and stuff that we [TS]

  are referencing so if you want to follow [TS]

  along at home you can do it that way [TS]

  yeah so the big modern ipod touch the [TS]

  one that comes in colors with the tall [TS]

  screen and everything like that it [TS]

  starts at 299 and that's for course for [TS]

  the 32 gig on they still sell the old [TS]

  ipod touch 4 199 which the small screen [TS]

  and and stuff like that so the question [TS]

  you possibly sell this bigger thing [TS]

  you're selling an iPad a seven point [TS]

  eight five inch iPad and you're going to [TS]

  sell that for it in my optimistic case a [TS]

  hundred dollars less than the cheapest [TS]

  modern ipod touch you can get isn't this [TS]

  small ipad isn't that just an ipod touch [TS]

  with a much bigger screen and battery [TS]

  how do you take a device put a bigger [TS]

  screen and battery on it and then sell [TS]

  it for fifty or a hundred dollars less [TS]

  than something else so there's a couple [TS]

  of answers that first is we've all been [TS]

  talking debating whether the ipod ipad [TS]

  mini is going into the bottom line one [TS]

  is going to come with eight or sixteen [TS]

  but certainly no one thinks at the [TS]

  bottom of the line ipad mini is going to [TS]

  come with 32 right but the bottom line [TS]

  ipod touch does come with 32 so right [TS]

  away you got half the memory chopped off [TS]

  their right and the memory price doesn't [TS]

  increase like linearly it's not like [TS]

  when you go from eight to 16 it costs a [TS]

  certain amount and then when you double [TS]

  again from 16 to 32 across the same [TS]

  amount it you know you're adding 16 [TS]

  verses adding eight so going from 16 to [TS]

  32 is a much bigger jump in terms of [TS]

  component costs especially since then [TS]

  you're starting to push up into the [TS]

  maximum size of the individual chips [TS]

  that can give you I forget how many [TS]

  chips these four 32 is a one-chip not be [TS]

  one chip at this point but one 32 gig [TS]

  chip is way more expensive than then 116 [TS]

  and it's also more expense than 216 and [TS]

  you know there's space constraints [TS]

  inside the ipod touch and stuff like [TS]

  that the second thing is the screen on [TS]

  the ipod touch i assume will cost more [TS]

  than the screen and the ipad mini [TS]

  because the screen the ipod touch is [TS]

  retina first of all it's really really [TS]

  good quality second of all uh and you [TS]

  know it's it's it's basically the iphone [TS]

  screen and it's a new product like they [TS]

  no one has made this screen before in [TS]

  these particular dimensions the stock [TS]

  pitch with this quality with the [TS]

  integrated touch sensor this screen was [TS]

  created for the iphone 5 and also the [TS]

  ipod touch whereas the screen we're all [TS]

  assuming is going to be in the ipad mini [TS]

  uses the same display technology as at [TS]

  least the same you know pixel size as [TS]

  many many press I OS products doesn't [TS]

  necessarily mean that this screen wont [TS]

  also include an integrated touch sensor [TS]

  like it doesn't have to be the same [TS]

  exact screen as was in the 3gs or in one [TS]

  of these other non retina things just [TS]

  scaled up but I have to think that [TS]

  they're not going to say you know [TS]

  the ipad mini means the iphone 5 quality [TS]

  screen they said that about the current [TS]

  line of ipod touches they're not going [TS]

  to say about this so i think the screen [TS]

  even though it's bigger that component [TS]

  will actually cost less than the ipod [TS]

  touch screen or the iphone 5 screen the [TS]

  battery in the mini has to cost more [TS]

  just because it's bigger i'm assuming [TS]

  there is some premium for [TS]

  miniaturization getting a battery a [TS]

  small bag or whatever but you know i [TS]

  think just because it's going to be so [TS]

  much bigger battery has to cost more the [TS]

  motherboard the chipset the camera all [TS]

  those parts etc I assume they're going [TS]

  to be the same as they are and the ipod [TS]

  touch i guess they could cheap out by [TS]

  making the camera cheaper then they're [TS]

  not they're not above doing that they've [TS]

  done it with the the ipod and the ipad [TS]

  lines in the past right there got to be [TS]

  some kind of compromises but i think [TS]

  their main compromises that they're [TS]

  going to be willing to have much lower [TS]

  margins than the low end model and hope [TS]

  they sell people the higher end one but [TS]

  the main reason that this is not a [TS]

  problem for this thing to be fifty or a [TS]

  hundred dollars cheaper than the current [TS]

  you know best uh you know the colored [TS]

  ipod touches i hate the fact that it's [TS]

  keep saying that but they keep selling [TS]

  the old one the main reason is known as [TS]

  cross shopping these devices no one is [TS]

  going in and saying i don't know do what [TS]

  like if you want a tablet you're not [TS]

  shopping the ipod touch and if you want [TS]

  the ipod touch you are not shopping that [TS]

  tablet you're not going to go in looking [TS]

  for an ipod touch and say oh did you [TS]

  know for a hundred dollars cheaper you [TS]

  can get an ipad you like but i want a [TS]

  thing that I listen to music of mine I [TS]

  jog or I want a thing that fits in in my [TS]

  purse or in my pot like no one is cross [TS]

  shopping those devices like it I don't [TS]

  even think people will notice it as a [TS]

  difference in price and if they do like [TS]

  it won't make a difference it's not it's [TS]

  not as if this causes some sort of [TS]

  consumer confusion and outrage over [TS]

  pricing this outrageous how how can this [TS]

  ipod touch be so expensive when this [TS]

  bigger other thing that is totally not a [TS]

  replacement for this product you know so [TS]

  I I have no people asked me on Twitter [TS]

  and stuff like that how do you think how [TS]

  will this affect the pricing of the ipod [TS]

  touch how will people react where I [TS]

  think the two things have no relation to [TS]

  each other in the consumers minds and it [TS]

  just won't affect anything and no one [TS]

  will care and in in reality like when [TS]

  you buy the ipod touch the bottom line [TS]

  one is 299 if you buy that that's it [TS]

  you're all set like you don't have to go [TS]

  okay well really [TS]

  double the memory and really I should [TS]

  think about getting 3g and you know all [TS]

  this other stuff and I should buy a [TS]

  smart cover for it and I should do all [TS]

  like the ipod touch at 299 that's it [TS]

  you're all set that is a very excellent [TS]

  device which I'm probably going to get [TS]

  you don't need to buy anything for it [TS]

  you don't need to think about upgrading [TS]

  it where is when you go into the store [TS]

  looking for your 1990 249 ipad mini [TS]

  first you're gonna be like well maybe I [TS]

  should get 3 to negative like well I [TS]

  gotta go smart cover forward and what [TS]

  should I think about the 3g model the 3g [TS]

  is about a hundred bucks more hundred [TS]

  twenty-eight well that might be handed [TS]

  like you're not walking out of there [TS]

  like i think most people are going to [TS]

  walk out of the average selling price to [TS]

  use a sum a simcoe stuff here is going [TS]

  to be higher for the ipad mini despite [TS]

  the fact that starting price i think [TS]

  will be lower than for the ipod touch [TS]

  the name there's another thing that is [TS]

  really not that important it's not even [TS]

  less important than the price but it's [TS]

  one of those things we can't guess that [TS]

  because that's something that Apple [TS]

  totally can't keep under wraps and they [TS]

  do I know you like ipad junior I'm [TS]

  hopeful it's not gonna happen but I know [TS]

  it's not gonna happen but it won't stop [TS]

  me enjoy it for enjoy while you have it [TS]

  do you think the mini if you had to pick [TS]

  one would you say right now it looks [TS]

  like mini is going to be the one that [TS]

  people pick I'm more comfortable [TS]

  eliminating names and so I'm eliminating [TS]

  junior I'm i think i'm gonna eliminate [TS]

  air I Gruber just posted that he thinks [TS]

  its air I I believe in his philosophy [TS]

  like we all agree that like he's more [TS]

  about this thing being thin and light [TS]

  and I'm sure they will emphasize that I [TS]

  still think it's all about price point [TS]

  but that's not that's not really what [TS]

  you make your ad campaign on ipad the [TS]

  new iPad Mini now super cheap like you [TS]

  have to say something about and they're [TS]

  gonna say look it's light you can hold [TS]

  the one hand and read your book and it's [TS]

  great for your kids cuz or whatever uh [TS]

  but I don't think they'll use the air [TS]

  name well here's what here's what he [TS]

  says that his guesses in order number [TS]

  one ipad air number two i pad number [TS]

  three ipad mini yeah i'll get back to [TS]

  air uh ipad with nothing that seems like [TS]

  a bridge too far to me but you know like [TS]

  we guess that just taking it out of the [TS]

  ipad is fine because [TS]

  huh I don't know it could happen right [TS]

  ipad nano was his third one uh no he [TS]

  says the first one is ipad air second [TS]

  his ipad 3rd his ipad mini yeah many [TS]

  even though i keep calling it that it [TS]

  just seems natural for me to call it [TS]

  that I have trouble believing the apple [TS]

  with naman that so here i have just [TS]

  eliminated i think every possible name [TS]

  we could think of I don't think is going [TS]

  to be the name uh if I had to circle [TS]

  back the air I have to think that like [TS]

  my feelings about air have a lot to do [TS]

  with me not liking the name and not so [TS]

  much Apple not doing it and if I think [TS]

  about how they're planning on marketing [TS]

  it obviously like they can't market it [TS]

  as a price point thing because that's [TS]

  not good marketing they have to think of [TS]

  some quality of it that sets it apart [TS]

  and if they go with the lightweight [TS]

  thinness and just how you know then air [TS]

  is their name for that but that does [TS]

  seem confusing to me i don't like that [TS]

  the suffix is crossing over from the the [TS]

  world of the symphony has the same [TS]

  problem crossing over from the world of [TS]

  the mackie got the mac mini right nano [TS]

  is the obvious choice that wasn't on [TS]

  that list it's like it's from the ipod [TS]

  around my ipod nano right ipad nano no [TS]

  name i could think of rings out to me as [TS]

  like that's the name they've got a pic i [TS]

  think every name we listed except for [TS]

  junior can work just plain ol ipad mmm a [TS]

  good awake at work i mean people figure [TS]

  it out right because like again getting [TS]

  back to imac i'm at comes in two [TS]

  different sizes and it's not called the [TS]

  imac mini it's just called the imac and [TS]

  you can get it in different sizes so why [TS]

  not just have it called the ipad right [TS]

  is there a hang on it is there a chance [TS]

  that they one of the things that we've [TS]

  heard discussed and it makes perfect [TS]

  sense is that the new ipad whatever it's [TS]

  called is going to have a lightning [TS]

  connector do you think it's possible [TS]

  that they will also announce the larger [TS]

  size ipad without any changes except now [TS]

  it comes with lightning connector [TS]

  instead we should create I should admit [TS]

  that i have not that we have not have [TS]

  productively discussed the name we [TS]

  should move on to what you're asking [TS]

  about which is all right we assume [TS]

  there's going to be as little ipad mini [TS]

  we've all this does connect this does [TS]

  connect to the name and i'll tell you [TS]

  why i'm asking it is this would be an [TS]

  opportunity for them to sort of reen [TS]

  name the ipad the larger iPad probably [TS]

  not the ipad senior although I would [TS]

  very much enjoy that as well the ipad [TS]

  junior and senior we can hope but this [TS]

  this could be an opportunity for them to [TS]

  say hey you know what we love the [TS]

  Lightning connector and so do all of our [TS]

  so to all of our customers so we're [TS]

  switching to the Lightning connector so [TS]

  here is the new iPad and let me show you [TS]

  the two new models or sizes of the ipad [TS]

  we have the 7 inch ipad and we have the [TS]

  10 inch ipad both of them now with a [TS]

  lightning connector here you go and look [TS]

  under your seat everybody gets one do [TS]

  you think they're ready to replace the [TS]

  ipad 3 only with the only change be i'm [TS]

  just saying this the only change being [TS]

  again what if i don't know i'm not [TS]

  saying yes to this i'm just saying what [TS]

  if they did it then this this could be a [TS]

  way that they just say let me introduce [TS]

  is the the ipad and there are two sizes [TS]

  for the ipad and which size ipad do you [TS]

  want do you want the ipad 7 or the ipad [TS]

  10 or what it you know whatever but this [TS]

  the I I just don't know i think you know [TS]

  again and you're you just making a [TS]

  comparison to the imac III think that [TS]

  you know when you get an imac your which [TS]

  imac are you getting well what size [TS]

  screen and that's the way that they [TS]

  referred to them well the wooden that [TS]

  makes sense to kind of unify the brand [TS]

  of the ipad as well and say what size [TS]

  screen you don't get a macbook pro light [TS]

  and that's the 13-inch you just get it's [TS]

  a macbook pro 13 or is it a 15 or 17 [TS]

  they don't do they make the Seventeen's [TS]

  who knows how long ago to the three come [TS]

  out the ipad 3 i will find that out yeah [TS]

  so it would be so much cleaner for them [TS]

  just read the whole line yeah right [TS]

  because you know they're like they kind [TS]

  of did with the phone it's kind of easy [TS]

  with the fungus is only one right so now [TS]

  all I phones come with lightning [TS]

  connectors much like large 16 2012 yeah [TS]

  that's the release date for the [TS]

  third-generation iPad which is just [TS]

  called the new iPad if if the here's [TS]

  what I think I think obviously lightning [TS]

  connectors are coming to every single [TS]

  product that has that you know it's just [TS]

  a matter of time right so if they you [TS]

  know option one is [TS]

  just bringing out the ipad mini whatever [TS]

  they call it hey that's lightning tigra [TS]

  obviously nothing else does and they get [TS]

  revved on a different timeline and then [TS]

  eventually everyone has lightning [TS]

  connectors less option one option two i [TS]

  think is rev the whole line I and either [TS]

  drop the two which I and replace it with [TS]

  the mini which i think is very likely uh [TS]

  and then bring out a new three with [TS]

  lightning connector but how else you [TS]

  also have to have other changes is not [TS]

  just that it has lightning connector [TS]

  some other changes even if it's just [TS]

  like you know a die shrink a 5x or [TS]

  something like it has to be different [TS]

  beyond just the connector just has to be [TS]

  yeah you know they want to make it [TS]

  thinner if they can or make it lighter [TS]

  maybe that's not possible maybe when [TS]

  they do the die shrink in the 5x they [TS]

  get away with I'm a smaller battery then [TS]

  it's back to being thinner like I do not [TS]

  think your option of like having just [TS]

  the lighting connect range I don't think [TS]

  it's going to happen I see no worries to [TS]

  me which is that shoot too much work for [TS]

  not enough change yeah I like but I [TS]

  agree that it is really weird like can [TS]

  you imagine buying something in in in [TS]

  February of 2013 and like you go into [TS]

  the apple store and you see all these [TS]

  devices with the Lightning connector [TS]

  like all the new ipods and all not the [TS]

  classics i guess but no the ipod nano [TS]

  ipod touch and the the iphone 5 have [TS]

  these beautiful little lightning [TS]

  connectors which are really neat i [TS]

  flayed with them now and then it's like [TS]

  an hour top of the line ipad as this big [TS]

  gaping maw on the bottom of it that you [TS]

  jam this horrible looking printer [TS]

  parallel port type thing into and like [TS]

  and that's our top-of-the-line ipad like [TS]

  how long can you sustain that you know [TS]

  it you know all it's got so much a much [TS]

  nicer screen and it's fast with all this [TS]

  is true but like if right so i really [TS]

  hope they read the three die shrink [TS]

  smaller battery lightning connector [TS]

  alongside the mini but i think they're [TS]

  just going to introduce the mini and let [TS]

  those two one sail off into the holiday [TS]

  season as is and replace them in march i [TS]

  didn't think that makes the most sense [TS]

  what if they call it the ipad 7.85 [TS]

  snappy snappy name very catchy yeah as [TS]

  for anything else retina macbook pro [TS]

  13-inch and now you had that bee in your [TS]

  bonnet about that last time at the [TS]

  iphone 5 event didn't materialize [TS]

  you know it's just it could happen you [TS]

  know there's nothing preventing it last [TS]

  time you know they have the technology [TS]

  to do that it's just a question of like [TS]

  their priorities and whether they think [TS]

  it's worth bringing out and you know all [TS]

  the other stuff I still wonder how much [TS]

  they're going to want to confuse the [TS]

  focus of the show because if you saw the [TS]

  little invitation advertisement it looks [TS]

  just like the advertisement or the [TS]

  original ipad launch with the paint [TS]

  splatters seems pretty clear I was like [TS]

  we have a little more to show you or [TS]

  something some pun on the thing being [TS]

  small right so the phone one of these [TS]

  iPad little ya know I don't like if that [TS]

  happens we know that Apple's officially [TS]

  entered the we stayed up its neighbor [TS]

  product strategy naming a product naming [TS]

  strategy ah yeah sponsor our second [TS]

  sponsor let's do real quick before we [TS]

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  this thing and it is really really [TS]

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  visiting them over at squarespace.com / [TS]

  5 by 5 and that will support us here in [TS]

  the show and all the shows we do it five [TS]

  by five squarespace.com / 5 by 5 check [TS]

  it out no people asking the chat room if [TS]

  I had seen the ipod touch and everything [TS]

  yes I've been to the apple store I've [TS]

  seen that many iphone 5 is both in and [TS]

  out of the store my wife has an ipod [TS]

  nano now because she run to replace our [TS]

  old now despite the fact that i don't [TS]

  like that device think it's gross it's [TS]

  actually a little bit less gross in [TS]

  person because it's so darn small a lot [TS]

  of the things that like they're zoomed [TS]

  in on certain design features on the [TS]

  apple website but the actual thing is so [TS]

  small that like oh well that's kind of [TS]

  fades into the background now that the [TS]

  entire thing is small and I'm not [TS]

  staring right at a horrible volume [TS]

  rocker but yeah I don't particularly [TS]

  like the design but it's much better [TS]

  than her extremely buggy old man oh i [TS]

  found that but then i was like it start [TS]

  to get flaky after a while I don't know [TS]

  what it is about them shuffles to I [TS]

  guess I don't know they just wear nanos [TS]

  the nanos are the worst for that they [TS]

  just stopped working it's very weird [TS]

  strange software glitches yes on won't [TS]

  play at the hard reset the thing yeah [TS]

  there you know like it doesn't read the [TS]

  screen doesn't rotate yeah those [TS]

  interesting to see the reviews of that [TS]

  who's at the gay burger I was it was [TS]

  Paul Thurrott I don't know how to [TS]

  pronounce his last name like good Oh [TS]

  Edwin supersite or something a Windows [TS]

  site he loved the new ipad ipod nano [TS]

  thinks it's awesome and then you know [TS]

  the mac nerd sites are like me pain like [TS]

  it's expensive maybe this maybe this one [TS]

  was actually intended for windows users [TS]

  yeah i don't know if i don't but anyway [TS]

  she has a little lightning connector [TS]

  thing and so for the ipod touch and the [TS]

  iphone 5 now that i've spent more time [TS]

  with both of them here's my design [TS]

  complaint about both of them about this [TS]

  new design access more of an aesthetic [TS]

  complaint so the the iphone 4 design [TS]

  with the two sort of Oreo cookie pieces [TS]

  of black glass or white glass [TS]

  sandwiching the that steel antenna band [TS]

  that look and also that feel was [TS]

  expensive to me like it felt it looked [TS]

  in [TS]

  felt expensive because the glass was [TS]

  nicely curved around the edges and that [TS]

  the metal was just kind of uniformly [TS]

  colored and you know it just it seemed [TS]

  like something that was expensive right [TS]

  and the iphone 5 people talked about [TS]

  like if you zoom in on it but like a [TS]

  microscope is amazing that these these [TS]

  tiny little details in the amazing [TS]

  precision like that the gaps between the [TS]

  little pieces and a little chamfer [TS]

  around the edges and everything I agree [TS]

  all that is amazing and it's very solid [TS]

  because it's a solid back piece and [TS]

  everything but the fatal flaw [TS]

  aesthetically speaking and feel wise in [TS]

  both this and the the ipod touch with [TS]

  just as a metal back is the seam that [TS]

  goes all the way around the top front of [TS]

  the device right so in both cases you [TS]

  have kind of like a a one-piece back [TS]

  that you know includes both the sides [TS]

  and the back and the iphone has the [TS]

  glass readings on top and bottom but [TS]

  basically for the most of the length of [TS]

  the thing a one-piece back that comes up [TS]

  and then you have a front plate that's [TS]

  put on it and that seam between the [TS]

  front plate and the rest of the device [TS]

  it's microscopically small like there's [TS]

  no gaps in it it's not doesn't it [TS]

  doesn't look cheap or anything like that [TS]

  but it makes like they're as particular [TS]

  on the iphone 5 and even on the touch a [TS]

  little bit like the edges of those two [TS]

  things that meet those are sharp edges [TS]

  they're not rounded and this tiny little [TS]

  sharp it like you'd have to look at [TS]

  under like a you know a credible macro [TS]

  photography to see the tiny right angle [TS]

  ledge that exists between the back and [TS]

  the front but the result for me is when [TS]

  I put it in my hand I find myself [TS]

  fingering that seem title in it and it [TS]

  bothers me like it feels cheaper to me [TS]

  then the you know much chunkier join [TS]

  edge between the pieces of glass front [TS]

  and back on the other thing and also [TS]

  like the lack of symmetry because the [TS]

  iphone 4 was always you know so [TS]

  symmetrical the front glass the back [TS]

  glass same thickness thing in the middle [TS]

  obviously that was a much chunkier phone [TS]

  but that kind of like a glass and metal [TS]

  Oreo cookie of the iphone 4 design that [TS]

  really did feel expense it's me and even [TS]

  those when it's thinner and lighter and [TS]

  you know better in all those ways that [TS]

  one that once seemed and it goes all [TS]

  around the front edge like i don't know [TS]

  what else they could have done because [TS]

  it's two pieces right they got away with [TS]

  it with the iphone 4 because there was [TS]

  three pieces it was the front piece and [TS]

  it was all rounded big chunky smooth [TS]

  glass and then [TS]

  was the metal and then the thing on the [TS]

  back and this like they've made that [TS]

  same as small as they can possibly make [TS]

  it it really is like you can't even [TS]

  imagine a fingernail in there right but [TS]

  it's just not pleasing to the finger to [TS]

  run over that transition and in the [TS]

  device i don't have you found this yes [TS]

  very much like I don't know if I'm being [TS]

  crazy and no no you always identified [TS]

  these tiny little things that once you [TS]

  talk about them though all of our [TS]

  listeners will start to be irritated by [TS]

  him yeah like I bet I have to think that [TS]

  if you were to talk you know Johnny I've [TS]

  or the people who designed this over [TS]

  ever the this that like they would [TS]

  acknowledge this trade-off in this [TS]

  design like yeah the other design hat [TS]

  was better in this particular regard in [TS]

  terms of the feel of how it feels and [TS]

  how it feels more expensive in that [TS]

  regarding the iPhone 5 is you know so [TS]

  beautiful and finely detailed and [TS]

  precise and then you've made that part [TS]

  so incredibly precise but like what else [TS]

  are they gonna do here like to get the [TS]

  old feel for make it a one piece phone [TS]

  like maybe this maybe that's the future [TS]

  the thing is one piece and they slide [TS]

  all the guts into it's sort of like how [TS]

  they jam them into the terrible Apple TV [TS]

  remote you know the shove all the gut [TS]

  since you're the one little opening all [TS]

  right maybe they make an iphone there [TS]

  really is one piece because then you can [TS]

  do all sorts of things like that's the [TS]

  thing about the ipod the new ipod touch [TS]

  it has the rounded back and the trim [TS]

  around a metal back and that feels a [TS]

  little better in your hands as well like [TS]

  the curves feel a little bit more [TS]

  pleasing that's why a lot of people like [TS]

  the original iphone because it was [TS]

  curved and some degree 2 3gs cuz it was [TS]

  curved but i'm not totally saying you [TS]

  have to be curved like that's why i'm [TS]

  saying the iphone 4 design was [TS]

  successful in feeling solid and [TS]

  expensive even though it wasn't curved [TS]

  even though was kind of awkward in [TS]

  squarish or whatever just that the [TS]

  transitions felt more expensive and the [TS]

  ipod touch like the whole thing is a [TS]

  little bit cheaper because it's just got [TS]

  the one piece metal back and you can [TS]

  tell it's not as beautifully finely [TS]

  crafted as the iphone 5 but it's got the [TS]

  same scene issue so for me this won't [TS]

  make a difference because when i get my [TS]

  ipod touch and I do plan to get one but [TS]

  I don't have it yet I'm gonna put a big [TS]

  silicone case on it that's gonna cover [TS]

  up that gap and it's not going to be you [TS]

  know I'm not saying this is a reason to [TS]

  not get an iphone 5 or ipod touch and [TS]

  just you know that's my assessment of [TS]

  the design having handle the thing for a [TS]

  significant period of time from you know [TS]

  friends and families the iphone 5s and [TS]

  the ipod touches in store multiple times [TS]

  all that and i visited the tesla store [TS]

  in our mall too it's very weird [TS]

  something only [TS]

  Janus cars yeah in a store they know [TS]

  they have bad them the Model S there [TS]

  they had bidden have the other one there [TS]

  was at the Roadster and they had the [TS]

  cool disassembled chassis things showing [TS]

  like the battery on the floor [TS]

  resurrection everything I brought my son [TS]

  in there thanking he wouldn't it be cool [TS]

  to see like a car disassembled like this [TS]

  he was not interested why do you think [TS]

  that was I don't know they requires some [TS]

  you know maybe the intellectual [TS]

  background of like electric cars versus [TS]

  internal combustion and what will [TS]

  colossally be cool about a car being [TS]

  curious about any of these things is [TS]

  like yeah I maybe had just been in the [TS]

  mall too long at that point that's [TS]

  another possibility so it's a family [TS]

  picture day we've been there for a while [TS]

  that point you do that Sears now I'm not [TS]

  serious is a place in the mall they [TS]

  should be sponsoring the shop portrait [TS]

  simple why are they not sponsor it's [TS]

  weird huh yeah but anyway that's one of [TS]

  those places whether it's just it's not [TS]

  like serious it's just a photographer [TS]

  with the handheld camera and a series of [TS]

  you know back route back drops and props [TS]

  and lighting rigs and all sorts of stuff [TS]

  like that we mostly go because we like [TS]

  the individual photographer who takes [TS]

  our pictures and we always get her to do [TS]

  our things so it's more of a personal [TS]

  relationship than a business really just [TS]

  a trust thing yeah it's very expensive [TS]

  to but you know at what price memories [TS]

  right beyond sorry I suspect all right [TS]

  you want to do our last sponsor you have [TS]

  more I don't know how much you know you [TS]

  threaten it's going to be a short show [TS]

  or 55 minutes in I want to make sure [TS]

  that we get that sponsor you tell me you [TS]

  tell us they want to do it will do [TS]

  whatever you want yeah you should do it [TS]

  not just in case just in case hover com [TS]

  simplified domain management love these [TS]

  guys no regular people think of [TS]

  about.com or net or whatever course you [TS]

  can register those I like the dot CL I [TS]

  like the don TV you can register them [TS]

  all you have an idea for a domain name [TS]

  you know the exact one you want type it [TS]

  into the search box boom you got it [TS]

  serious it's not available they'll show [TS]

  you some alternatives it doesn't matter [TS]

  what you want to do but here's what I [TS]

  want to tell you about today because [TS]

  obviously the whole experience is geared [TS]

  at this place to be simple elegant [TS]

  straightforward they do a lot more than [TS]

  just the registration part a lot of [TS]

  people have domains registered somewhere [TS]

  else well if you use the code dan sent [TS]

  me you'll get ten percent off a trance [TS]

  they do the whole transfer process I've [TS]

  seen a bunch of people on Twitter Santa [TS]

  me oh I just transferred 10 domains and [TS]

  they did the whole thing for me they did [TS]

  the whole transfer for me because they [TS]

  do that they have a domain name transfer [TS]

  valet service you're already a customer [TS]

  you still want to use the thing use the [TS]

  dan sent me when you renew ten percent [TS]

  off and these guys they don't they don't [TS]

  hassle you they don't throw tons of [TS]

  stuff at you and make you sign up for [TS]

  things you don't want they give free who [TS]

  is protection so ever you can preserve [TS]

  your privacy they have a toll-free [TS]

  number to call if you need have you ever [TS]

  need help I use their dns I I do there's [TS]

  another company that I sometimes use for [TS]

  DNS stuff but I'm using them less and [TS]

  less these days because the DNS [TS]

  management that hover has is really [TS]

  really great really easy to use built-in [TS]

  free they also do email hosting not free [TS]

  but you can still get ten percent off [TS]

  dan sent me so check them out hover com [TS]

  such dance sent me great sponsors up [TS]

  there in Canada and thanks very much [TS]

  them for making this show possible [TS]

  however okay all right this is related [TS]

  the next one is related to the October [TS]

  23rd apple announcement and is also an [TS]

  announcement that happened this week [TS]

  pre-empting other things in my notes [TS]

  here I think that this week anyway it's [TS]

  the announcement of the Microsoft [TS]

  Surface pricing and availability yes sir [TS]

  I think it's just for the RT version [TS]

  right the one of the arm one uh the [TS]

  pricing hang on let me uh let me I'm [TS]

  pretty we did we did a show on this that [TS]

  put in the show notes the title of it [TS]

  was 22 degrees and it was episode 73 of [TS]

  hypercritical where talked all about the [TS]

  surface yes I do do not see pricing for [TS]

  the pro but the surface surface with [TS]

  Windows RT and will be available in [TS]

  three models 32 gigs for 499 32 gig with [TS]

  the bundled with the touch cover which [TS]

  has the keyboard ended for 599 and a 64 [TS]

  gig version also with the touch cover [TS]

  for 699 coming pre-installed with office [TS]

  2013 home and student beta there you go [TS]

  yes and huh if you go back and listen to [TS]

  I forgotten already so episode 73 yes [TS]

  above 70 322 degrees to hear about [TS]

  the hardware specs we spent a long time [TS]

  talking about these devices one of the [TS]

  things talked about was how the very [TS]

  clever keyboard integrated cover comes [TS]

  in two varieties because apparently [TS]

  Microsoft could not decide which one of [TS]

  these was best when they call the touch [TS]

  cover that has it's very thin as keys on [TS]

  it and they did they sense like the [TS]

  force of you tapping them but they're [TS]

  not like mechanical keys that go up and [TS]

  down like separate little entities and [TS]

  the other one is called the type cover [TS]

  which actually is also thin but not [TS]

  quite as thin actually has keys that [TS]

  move up and down so the touch cover [TS]

  separately is 119 99 and the type cover [TS]

  is 129 99 alright so and I also beals [TS]

  talked about in that show you know why [TS]

  aren't they giving us price and [TS]

  availability like they said that the [TS]

  windows they said that the ARM version [TS]

  when does our tea thing will be coming [TS]

  out you know sometimes for the end it's [TS]

  here and I think they said the the intel [TS]

  based one that acts more as a [TS]

  traditional PC is coming out sometime [TS]

  like months later or whatever alright so [TS]

  this Windows RT thing is code for this [TS]

  is not going to run all the windows app [TS]

  viewers already have because it doesn't [TS]

  have an emulation as an arm CPU in there [TS]

  microsoft has recompiled obviously [TS]

  windows for armed and they've got a [TS]

  version of office that runs an arm of [TS]

  this thing as well but it is not your PC [TS]

  replacement type thing unless you just [TS]

  want to do office stuff an email [TS]

  whatever you can get away with it's more [TS]

  it's more this is clearly the competitor [TS]

  with like the iPad so even though on the [TS]

  show when we talk about this we're like [TS]

  are they competing with this it seems [TS]

  like they're competing with the macbook [TS]

  air which they're like look you get the [TS]

  best of both worlds you get a tablet [TS]

  when you want it but you get a really [TS]

  lightweight small laptop because if you [TS]

  can especially for the Intel one you can [TS]

  run all your regular windows software it [TS]

  runs windows 8 it's not a separate [TS]

  operating system like iOS is runs the [TS]

  same Windows 8 that your desktop things [TS]

  would run and it's got that you know the [TS]

  Metro environment and the desktop [TS]

  environment and this weird split and you [TS]

  know that the software is still a bit of [TS]

  muddle but hardware wise it's like we [TS]

  can't price this at seven ninety-nine [TS]

  and so will competes with the macbook [TS]

  air because it doesn't really because [TS]

  this is not it is an ARM processor it's [TS]

  not going to run all your your existing [TS]

  windows software your kind of starting [TS]

  from scratch with this thing I'm giving [TS]

  you a boost with the office stuff or [TS]

  whatever so the pricing on this is not [TS]

  that surprised [TS]

  that surprised [TS]

  thing and it's hard to even know what to [TS]

  compare this to because like what would [TS]

  you say is the most comparable other [TS]

  thing that people would be cross [TS]

  shopping for like the 499 32 gigabyte [TS]

  surface when what is that crush opted [TS]

  against yeah you know you would think [TS]

  maybe a laptop like a true laptop it may [TS]

  be like yeah because like Windows [TS]

  laptops like they they're cheap [TS]

  piece-of-crap Windows laptops you can [TS]

  get in for 49 and then it's familiar you [TS]

  know what to expect it's got a cd-rom [TS]

  drive it's got your VGA port it's got [TS]

  all of the things that as a Windows user [TS]

  you would expect and they're just gonna [TS]

  have massively more storage oh yeah and [TS]

  like you can run all your software on it [TS]

  so I I mean I I don't think this is [TS]

  actually going to be like price-wise it [TS]

  seems to be in that ballpark but anyone [TS]

  who is looking at this and then [TS]

  reconsiders and looks at like you know a [TS]

  crappy windows laptop they're not [TS]

  they've changed products at that point [TS]

  because this is not going to run any of [TS]

  your windows games any of your existing [TS]

  windows software i might not even have [TS]

  mine sweeper in solitaire I don't even [TS]

  know yeah but that was like trying to [TS]

  get that if we could returned the store [TS]

  immediately right and that's the reason [TS]

  most people buy like a pc is for [TS]

  minesweeper yeah can you get the [TS]

  internet on that yeah you can so like [TS]

  looking at this against iPads like it's [TS]

  not first obviously it's not competing [TS]

  as the nexus 7 it's not competing as the [TS]

  kindle fire like this is a different [TS]

  category of device it's way faster it's [TS]

  it's bigger it's you know all those [TS]

  stuff it if you look at ipads what is [TS]

  the equivalent ipad a 32 gig Wi-Fi only [TS]

  because these don't have 4g right so can [TS]

  you what if you try to get a 32 gig ipad [TS]

  talking about the ipad 3 like the modern [TS]

  good one yeah that's that's 599 so your [TS]

  hundred dollars more for the ipad right [TS]

  so maybe we say okay well that's not [TS]

  what you're really competing it's [TS]

  because you know what this surface thing [TS]

  has a 1366 x 768 screen as a hundred and [TS]

  forty-seven DPI it is not the 2048 x [TS]

  1536 264 DPI and ipad 3 screen so this [TS]

  is kind of a different class of device [TS]

  like you're not it it's in between is [TS]

  like is it retinas and not read [TS]

  it's not really retina but it's also way [TS]

  higher DPI then then like a laptop [TS]

  screen would be right so but still you [TS]

  can say okay that's not the same really [TS]

  device so it's not fair let's try the [TS]

  ipad 2 can you you can't even get a 32 [TS]

  gig ipad 2 you can only get it in 16 16 [TS]

  Wi-Fi only in 16 3 so 16 Wi-Fi only is [TS]

  399 so that's one hundred dollars [TS]

  cheaper so they've kind of split the [TS]

  difference like their bottom of the line [TS]

  cheapest surface thing you can get the [TS]

  smallest it comes with 32 gigs and it's [TS]

  499 and it's a hundred dollars less then [TS]

  the cheapest ipad 3 you well actually [TS]

  yeah if you're willing to give up [TS]

  storage is exactly the same price is the [TS]

  16 gig ipad 3 which is 499 right but if [TS]

  you want to exactly match the specs the [TS]

  closest you can get is you fall between [TS]

  the ipad 2 in the ipad 3 and i assume [TS]

  the ipad 2 is not long for this world [TS]

  like it's probably as the mini comes [TS]

  along i expect that ipad 2 to fade away [TS]

  and be replaced and then i don't think [TS]

  people would be cross shopping the ipad [TS]

  mini with this thing because this is [TS]

  just going to be ten point six inches [TS]

  which is even bigger than the ipads 9.7 [TS]

  interest mostly because it's 16 by nine [TS]

  instead of four by three so the aspect [TS]

  ratio is different but i think that's a [TS]

  good selling point for customers because [TS]

  if you look at an HT movie on a 16 by 9 [TS]

  screen it's the pictures is going to be [TS]

  bigger than it will be looking at the [TS]

  same thing on a four by three screen and [TS]

  this is one of those things about like [TS]

  old people watching standard def content [TS]

  under HGTV's but you've all seen people [TS]

  who are watching a high-definition movie [TS]

  on their iPad on the plane and they have [TS]

  zoomed in to fill the whole screen like [TS]

  they're making their own pain and [TS]

  scandal and there's no panning and no [TS]

  scanning they're just chopped they're [TS]

  just chopping off the edge why well [TS]

  because it's bigger and my kids do it [TS]

  too they watch their little things on [TS]

  Netflix and like that like why isn't it [TS]

  filling the screen like but it would [TS]

  chop off the sides I just wanted to fill [TS]

  the screen you know what can you do but [TS]

  so 16 by 9 is better for that so I think [TS]

  this is not going to be shopped against [TS]

  the mini it's going to be shopped [TS]

  against the big ones now the interesting [TS]

  thing is when you start getting into [TS]

  these other models here like that 32 gig [TS]

  surface for 499 it doesn't come with the [TS]

  with the keyboard cover and the first [TS]

  surface ad they have is just totally [TS]

  emphasizing look at those cool magnetic [TS]

  cover and it's got a keyboard built-in [TS]

  you can use this thing like a laptop and [TS]

  like that's the whole selling point so [TS]

  this 499 model is like only suckers [TS]

  gonna buy that [TS]

  it doesn't even have the keyboard part [TS]

  it's like they're selling you half the [TS]

  product it seems almost criminal to sell [TS]

  it without it because that's its big [TS]

  unique proposition yeah I guess yeah [TS]

  that it runs windows but like no one [TS]

  wants to use that office for Windows RT [TS]

  with their finger right I know you use a [TS]

  stylus with a null it's just you know [TS]

  that the keyboard cover also has a [TS]

  little track pad built in by the way and [TS]

  I you can also be like so that's the [TS]

  whole point so what happens when you get [TS]

  the cheapest one with the cover 599 for [TS]

  32 gig with with a touch cover and we [TS]

  don't know if these subgroup covers are [TS]

  any good maybe the touch cover is [TS]

  execrable no one should ever buy it or [TS]

  maybe that's actually better than type [TS]

  cover we don't know because I haven't [TS]

  spent time with these things right for [TS]

  599 32 gig with a touch cover what's the [TS]

  equivalent of that well well geez if you [TS]

  want to do something similar with an [TS]

  iPad you're already at 599 for 32 gig [TS]

  ipad 3 but then you gotta buy the apple [TS]

  bluetooth keyboard or something similar [TS]

  like 50 or 60 bucks and by the way I [TS]

  cover because they're two separate [TS]

  things you want the protection so this [TS]

  guy's out there with like what I assume [TS]

  most people will buy for the surfacers [TS]

  be the 598 model with the touch cover [TS]

  you've got a tablet with a keyboard and [TS]

  a cover in one little package Ryan carry [TS]

  around to do the same thing with an iPad [TS]

  you've got to get the ipad the cost the [TS]

  same amount and then spend 50 bucks for [TS]

  the smart cover and you know 70 bucks [TS]

  for the apple bluetooth keyboard you [TS]

  have this unwieldy thing that you have [TS]

  here and the total price for that is 717 [TS]

  dollars you're starting getting into [TS]

  like this is what people really pay for [TS]

  ipads like in the real world i think [TS]

  very few people just go out of there i [TS]

  just want the cheapest ipad and they get [TS]

  it they walk out of the store know they [TS]

  go by the aisle with the touch cover and [TS]

  if anyone is interested in the surface [TS]

  it means they want to type something [TS]

  it's letting you gotta buy a keyboard [TS]

  and then you got to find a way to carry [TS]

  the thing with the cover and the [TS]

  keyboard alright 699 for the 64 gig [TS]

  black touch cover a service thing 64 gig [TS]

  ipad again with Wi-Fi only 699 + the [TS]

  cover plus the keyboard 817 so it seems [TS]

  like the surface for the most part is [TS]

  undercutting the ipad 3 if you want to [TS]

  do the same things with it which i think [TS]

  is a smart move on their point and I [TS]

  like these price points that they put in [TS]

  here with the exception of the 32 gig no [TS]

  cover thing I think this is a probably [TS]

  the best Microsoft can do and be [TS]

  realistically speaking in terms [TS]

  what you're actually going to pay you [TS]

  will end up paying less money for the [TS]

  same capabilities on this thing [TS]

  unfortunately perception-wise because [TS]

  the numbers line up so much I don't know [TS]

  people are going to realize that like [TS]

  how much how much do I should think of [TS]

  Star Trek everyone I know how much did [TS]

  you actually pay for the thing that you [TS]

  consider your iPad I mean but nobody [TS]

  that we know came out of that store for [TS]

  anything with a five in front of it we [TS]

  all spent like 600-700 dollars cuz like [TS]

  well i'll get the 4g it's a hundred [TS]

  thirty dollars more and you're gonna [TS]

  everyone bought that stupid smart cover [TS]

  for the outrageous price because it's [TS]

  just so darn handing and cool even if [TS]

  you hate it now you probably bought the [TS]

  first one because you didn't know that [TS]

  you didn't like it uh people walk out of [TS]

  the store paying a lot it's like a car [TS]

  dealership you don't get like the base [TS]

  model with nothing in it you get the [TS]

  options you get the floor mat see [TS]

  sometimes do you get the undercoating it [TS]

  just happens that's what happens in [TS]

  Apple stores you can go in there and has [TS]

  come out with nothing you just end up [TS]

  with accessory Singh you feel good about [TS]

  it when you do it you're like you're [TS]

  happy you're walking out that door with [TS]

  all your stuff and your accessories you [TS]

  shop on an etsy for cool a steam like [TS]

  totoro made out of leather and crafted [TS]

  by hipsters somewhere like that's what [TS]

  happens with the iOS experience like it [TS]

  so I really think people if you just [TS]

  looked at the numbers like on their [TS]

  budget at the end of it you say boy you [TS]

  you spend a lot less money than I got [TS]

  with the ipad for a device that is [TS]

  actually less unwieldy and uh and has [TS]

  better capabilities and thanks of the [TS]

  ipad 2 is barely in this picture and [TS]

  even that's not competitive like if you [TS]

  want to get a 16 gig ipad 2 with a cover [TS]

  and a keyboard at six hundred and forty [TS]

  seven dollars and that's fifty dollars [TS]

  more expensive than the 32 gig surface [TS]

  of the touch cover so this is just [TS]

  hardware specs just prices obviously [TS]

  there's so much more to this and that [TS]

  like you're getting to buy into the [TS]

  whole iOS ecosystem who knows if using [TS]

  windows 8 on a tablet will be acceptable [TS]

  pleasurable you know understandable to [TS]

  anyone at all there are so many unknowns [TS]

  that i'm not talking by there but just [TS]

  in terms of what kind of hardware do you [TS]

  get for your money the service i still [TS]

  believe has a very interesting hardware [TS]

  proposition and it's like I can be a [TS]

  little laptop I can be a tablet I can be [TS]

  both I'm a tall one compact unit that is [TS]

  assuming those touch covers are worth a [TS]

  damn so many those things that you [TS]

  I bond are in any way better than an [TS]

  on-screen keyboard they've got an [TS]

  interesting proposition I think their [TS]

  pricing is reasonable but they have a [TS]

  big uphill battle to bring their [TS]

  currently non-existent arm Windows [TS]

  application ecosystem to come anywhere [TS]

  close to competing with the massive iOS [TS]

  ecosystem but I did spend a lot of time [TS]

  staring at these numbers and it would [TS]

  feel like they they have done the best [TS]

  that they possibly could I'm not I'm not [TS]

  Microsoft is nothing to be ashamed of [TS]

  with the pricing of these devices they [TS]

  may have something to be ashamed of with [TS]

  the actual reality and functionality [TS]

  these devices but I don't know [TS]

  everything dad to that are you gonna eat [TS]

  yet yourself a surface I you know I'm [TS]

  probably not ever going to get one I do [TS]

  like the clicky sound and everyone needs [TS]

  the clicky sound but no you got the the [TS]

  nexus 7 right I do have a nexus 7 mainly [TS]

  because i was there were two reasons [TS]

  that I got that one is I wanted to see [TS]

  what the modern current android [TS]

  experience you know the straight Android [TS]

  experience from google i was a very very [TS]

  curious to see what they've been doing [TS]

  with that because my all of my [TS]

  experiences with using android came from [TS]

  you know whatever bastardized version of [TS]

  android whatever carrier did to it and [TS]

  usually that was like verizon so i [TS]

  really wanted to see that in the second [TS]

  is i wanted to get a preview of what it [TS]

  was going to be like to to use the ipad [TS]

  air or mini or jr. or whatever it's [TS]

  going to be called because that form [TS]

  factor is very appealing to me I prefer [TS]

  that form factor to the larger form [TS]

  factor of the 10 so that that was why [TS]

  and it's it's a fine device it's you [TS]

  know it's surprisingly good and get [TS]

  surprisingly close to the kind of fit [TS]

  and finish that you would want from [TS]

  apple and I do not really use it and [TS]

  it's tiding you over now basically till [TS]

  you get your ipad yeah but I don't use [TS]

  it much because it's because it's [TS]

  Android but now it's good for you know [TS]

  if it if there were better email clients [TS]

  and please don't email me with the list [TS]

  of better email clients on Android I've [TS]

  tried like pretty much all of them if it [TS]

  had better email the browsing experience [TS]

  is just fine you know the the music [TS]

  experience is just fine [TS]

  but you know I live in a kind of [TS]

  different ecosystem but I tried you know [TS]

  I just don't use a lot i still use it [TS]

  and i love that form factor i mean [TS]

  that's that's the winner for me yeah i [TS]

  wasn't that interested and even just [TS]

  like finding someone who had a nexus 7 [TS]

  to try it out or anything like that but [TS]

  i have to admit i'm very interested to [TS]

  see the surface almost to the point [TS]

  where i was considering like asking [TS]

  microsoft PR if they would send me one [TS]

  and I would you know review it on the [TS]

  podcast something because I'm very [TS]

  curious about this Hardware a lot of the [TS]

  stuff about it is unprecedented are very [TS]

  interesting like it's from Microsoft [TS]

  presses we're construction techniques [TS]

  the integrated keyboard the weirdo s [TS]

  like it's a lot of intriguing stuff I [TS]

  would love to get my hands on one of [TS]

  these things then you know play with it [TS]

  I have to say that going into it as [TS]

  intrigued as I am my assumption would be [TS]

  that my review of it would not be good [TS]

  but you know I'm curious like I'm very [TS]

  interested like I don't my preconceived [TS]

  notion is that it's overly ambitious and [TS]

  they weren't able to get it done in the [TS]

  first try but I do admire the ambition I [TS]

  think design is very interesting and if [TS]

  it wasn't for all their other handicaps [TS]

  I think they would be like the most [TS]

  worthy competitor to apple in the tablet [TS]

  space by far but they just have so many [TS]

  handicaps they're so far behind that it [TS]

  you know it's kind of like the Lumia [TS]

  phones which most people agree are the [TS]

  best most interesting competitor to [TS]

  apples phones but they're just there's [TS]

  tanking in the market like for a variety [TS]

  of other reasons and it's like oh it's a [TS]

  shame like you know they're much more [TS]

  interesting and innovative and seem like [TS]

  they're not just clones of what Apple is [TS]

  doing they're doing their own [TS]

  interesting thing and they've generally [TS]

  gotten positive reviews with the sales [TS]

  of them just stink for whatever reason [TS]

  so something more for a horse talked [TS]

  about in his show yeah but I fear the [TS]

  same thing happening for the surface I [TS]

  don't you don't really you don't really [TS]

  fear it at this point I'm kind of [TS]

  starting to feel bad for Microsoft you [TS]

  know I'm an almost entered into the pity [TS]

  phase not quite i guess like I'm still [TS]

  not I don't know I may I'll never get [TS]

  over my Microsoft related childhood [TS]

  trauma maybe I'll just just never just [TS]

  never recover from it but [TS]

  I applaud like I applaud anybody doing [TS]

  interesting stuff in technology and they [TS]

  are doing interesting stuff and I don't [TS]

  know how I square that with my continued [TS]

  staunch refusal to buy microsoft game [TS]

  console but i don't know i was thing i [TS]

  would buy service i'm saying if someone [TS]

  gave me one to review i proved you [TS]

  wouldn't talk about it but if not i'll [TS]

  have to go like i saw when i was in the [TS]

  mall same mall trip they had this was [TS]

  before the pricing and availability had [TS]

  been announced they had a kiosk thing in [TS]

  the middle of the mall like a gigantic [TS]

  kiosk like the size of a small store [TS]

  instead of just one little thing that [TS]

  was like a square of countertops [TS]

  microsoft surface coming soon big sign [TS]

  like you know popped up in the central [TS]

  part of them all and i assume like well [TS]

  you know i haven't heard about anything [TS]

  about service availability but obviously [TS]

  it's going to be coming out sometime [TS]

  soon because you don't put up the kiosk [TS]

  in the mall as the thing is imminent and [TS]

  sure enough couple days later [TS]

  announcement of pricing availability and [TS]

  they talked about these pop-up stores [TS]

  where obviously the market a few [TS]

  microsoft stars are out there are going [TS]

  to have them but where else might you [TS]

  see them i guess they don't have enough [TS]

  confidence in the retail channel to just [TS]

  say oh I'll just you know go to Best Buy [TS]

  and look somewhere and you'll find the [TS]

  surface thing sitting on some terrible [TS]

  counter next to a bunch of you know [TS]

  saying we're gonna make our own little [TS]

  things in the mall temporarily we're not [TS]

  going to rent out space we're just gonna [TS]

  you know put it up the big kiosk and [TS]

  everyone come take a look at the surface [TS]

  thing in the holiday season while you're [TS]

  walking around maybe on your way to the [TS]

  apple store stop off and look at these [TS]

  tablets I think that's a good idea for [TS]

  Microsoft and I think that is probably [TS]

  the only way I will find in touch one is [TS]

  to go to that kiosk in the mall although [TS]

  I would like to believe that i'm not [TS]

  actually going to enter them all again [TS]

  the rest of the year but i know that's [TS]

  not probably not the case cuz you don't [TS]

  want to be in the mall from holidays you [TS]

  know pretty much have to stop going to [TS]

  the mall before October's over yeah like [TS]

  Halloween is closed now that's Christmas [TS]

  that's it yeah all right so I'm gonna [TS]

  squeeze in this last one maybe not [TS]

  squeeze it and maybe maybe I will [TS]

  squeeze do my normal short show reneging [TS]

  and go long we'll see okay because I [TS]

  assume next week we're gonna just be [TS]

  talking about the ipad junior just the [TS]

  whole time same i'm doing for you i'm [TS]

  giving you a couple of a few more [TS]

  instances of hearing your favorite term [TS]

  before it fades away love it and if they [TS]

  actually call out that you should you [TS]

  will have the most triumphant episode of [TS]

  hyper critical yeah if they yes the [TS]

  title that i will let you [TS]

  choose a title of the episode it will be [TS]

  something on siracusa County bridges [TS]

  something we'll have a parade for you it [TS]

  will be you'll be your greatest victory [TS]

  and we're fairly confident it's not [TS]

  gonna happen oh yeah all right Twitter [TS]

  app.net and all this stuff like that I [TS]

  talked about the last show that I wanted [TS]

  to discuss based on what Merlin had said [TS]

  on his show about how he uses these [TS]

  services and how he fused them and his [TS]

  problems with them and stuff like that [TS]

  and as I said before this may be a [TS]

  repeat topic but i think it has some new [TS]

  angles on it based on the emergence of [TS]

  app that net and stuff like that i'm [TS]

  gonna try to open how i get value out of [TS]

  Twitter and app net okay that doesn't [TS]

  mean that how i do it is how you should [TS]

  do it this is not a prescription to say [TS]

  here's how you use these things i'm just [TS]

  going to describe how i use them and [TS]

  hopefully by explaining what i do maybe [TS]

  you can see a way that you can get value [TS]

  out of it even if it's not the same way [TS]

  oh alright so i use Twitter a lot i [TS]

  still use Twitter a lot even when the [TS]

  app that net days it is the most common [TS]

  thing I do on my computer after email [TS]

  and web browsing in fact i would if you [TS]

  saw the breakdown i wonder if it you [TS]

  know it might be encroaching on those [TS]

  two things it is almost entirely [TS]

  replaced RSS even though i still using I [TS]

  newswire to read news I do it a lot less [TS]

  and a lot of people are surprised by how [TS]

  much I use Twitter and they've you know [TS]

  i've been using twitter since january [TS]

  2007 so for a long time now and i would [TS]

  mention that i use Twitter a backbend [TS]

  and people would say what is twitter and [TS]

  of course now they don't say that [TS]

  anymore but they may be surprised that [TS]

  someone like me would use it because I [TS]

  guess Twitter gets kind of getting the [TS]

  same rep is like Facebook you know like [TS]

  a like the popular service site number [TS]

  why but you're supposed to be a computer [TS]

  in your don't you something nerdy it's [TS]

  like well yeah I do use out done that [TS]

  but anyway ah like it but at this point [TS]

  it used to be people would say twitter [TS]

  what's that I'd have to explain to them [TS]

  well you know explain the whole deal and [TS]

  try to explain and then like I don't [TS]

  really get it but now everybody knows [TS]

  what Twitter is uh they just like at [TS]

  this point they've tried it probably [TS]

  once or twice and there's like I just [TS]

  don't see the point and then they keep [TS]

  seeing people using it and they come [TS]

  back to me a year later are you still [TS]

  using Twitter and then they they're like [TS]

  well maybe I should try it again and [TS]

  they go try it again like no [TS]

  I don't get it and they just they feel [TS]

  like we should be revisiting this thing [TS]

  because people that they whose Tekkit [TS]

  pains they respect use it but every time [TS]

  I try just doesn't seem like it I got [TS]

  some feedback about the like I've tried [TS]

  use Twitter and it's just not for me and [TS]

  like and that'll be fine then a year [TS]

  later they like maybe I should try it [TS]

  again maybe it'll be different this time [TS]

  and the same thing happens right so I [TS]

  think they're people out there who feel [TS]

  like they should use Twitter or should [TS]

  like it and just don't every time they [TS]

  do use it it's kind of like Facebook in [TS]

  that well the difference is that i know [TS]

  everybody uses facebook and i know [TS]

  everyone looks at me as an alien because [TS]

  i don't use facebook but I feel no [TS]

  compulsion to go back to and say [TS]

  something I'm missing in facebook now I [TS]

  I have the confidence to know that my my [TS]

  selection of not using facebook at all [TS]

  is the right one for me but with Twitter [TS]

  people seem it because it seems so [TS]

  lightweight it's like you're committing [TS]

  to anything big maybe she's trying it [TS]

  just doesn't give them any value oh so [TS]

  here's here's how i use it em that the [TS]

  things to remember about twitter the [TS]

  first thing about twitter is that [TS]

  Twitter is in public yes there are [TS]

  direct messages where you can send a [TS]

  message to somebody that no one else can [TS]

  see except for the recipient but i am [TS]

  generally terrified of direct messages [TS]

  and I think for good reason like I [TS]

  prefer one-to-one communication to you [TS]

  to using 121 protocols email and its [TS]

  normal form as one to one instant [TS]

  messages one to one because if you make [TS]

  a mistake when you're sending an instant [TS]

  message or an email worst case scenario [TS]

  your private communication goes to one [TS]

  incorrect person if you make a mistake [TS]

  with a twitter d.m the result is that [TS]

  you show your thing to the entire world [TS]

  right and I have enough followers to [TS]

  know that even if I just reach for that [TS]

  delete button in hit the second after I [TS]

  do it someone caught it it's in their [TS]

  client it's cached you know they got a [TS]

  screenshot of it like it no direct [TS]

  messages may exist but like I'm so [TS]

  scared every time I use one that I'm not [TS]

  using the client correctly is the client [TS]

  giving me feedback that I'm sending a [TS]

  direct message you can just type dspace [TS]

  username space something else but if you [TS]

  have a space before the Dior you miss [TS]

  type the Dior when i type that DS it's [TS]

  really how it's going to work or this [TS]

  one of those clients is just going to [TS]

  post it to my public timeline of tweet [TS]

  that says dspace something else right I [TS]

  do not you know I'll do you know [TS]

  private messages amongst people that are [TS]

  inconsequential if someone sees them but [TS]

  I just prefer not to show anyone else [TS]

  but nothing really probably goes over [TS]

  there so the bottom line is that Twitter [TS]

  is a public thing and this is the first [TS]

  thing that people I think have to [TS]

  understand about Twitter because [TS]

  facebook is not public in this way now I [TS]

  know there's always crankiness about [TS]

  Facebook oh it's making everything [TS]

  public and it's got the kind of the same [TS]

  problem of you it's very difficult to [TS]

  make something private and feel [TS]

  confident that you're doing it correctly [TS]

  and blah blah but Twitter is really [TS]

  public and you have to you have to [TS]

  approach it as like a town square a [TS]

  forum everybody is there everybody can [TS]

  see everybody pretend dm's don't exist [TS]

  if you're using Twitter and using tons [TS]

  of dm's you should really be considering [TS]

  going to IM or email or something [TS]

  different that's better suited to that [TS]

  because you will end up sad eventually [TS]

  you will end up said if you're using [TS]

  Twitter direct messages extensively so [TS]

  given that it's a public thing should it [TS]

  be used as a broadcast medium like it [TS]

  can be you can use it like a blog you [TS]

  can say ah here's the thing it's in [TS]

  public I'm going to share my opinions or [TS]

  my you know my insights into the world [TS]

  and I'm gonna put them out there forever [TS]

  just like you would if you posted to a [TS]

  blog I'm got a tumblr page I'm going to [TS]

  post my thoughts here everybody can see [TS]

  it now same thing with blogs be like [TS]

  livejournal where you could limit your [TS]

  audience to just certain people and [TS]

  really tightly control it or whatever [TS]

  but in general blogging and Twitter you [TS]

  can use them as a broadcast medium to [TS]

  speak to the entire world right and what [TS]

  happens next in twitter is interesting [TS]

  more a different than what happens in [TS]

  blogging is because what happens next on [TS]

  twitter after you have opined to the [TS]

  world is that you get replies from the [TS]

  world and the replies are in the exact [TS]

  same format and on equal footing with [TS]

  the original the replies are not like [TS]

  that you reply to a tweet with a tweet [TS]

  it's it's a more bounce format then I [TS]

  write a big blog post and if you're [TS]

  lucky on my site you get a little [TS]

  comment form and your stuff is down at [TS]

  the bottom or you can reply in your blog [TS]

  and try to somehow point your blog at my [TS]

  blog as people know that you're [TS]

  responding to me and with links [TS]

  everything like that and Twitter is [TS]

  exactly equal footing for the initiating [TS]

  event and the subsequent ones and [TS]

  eventually it blends into a single [TS]

  stream of soft touch [TS]

  such that there is no clear initiating [TS]

  events such as a blog post with a series [TS]

  of comments on it and it feels more like [TS]

  more egalitarian more like a [TS]

  conversation because the original person [TS]

  and the responders are all in equal [TS]

  footing it eventually it's not clear [TS]

  who's who and it's just one big long [TS]

  thing right now using Twitter as a [TS]

  broadcast medium has similar problems [TS]

  that is blogs with comments because you [TS]

  know you if you say something its [TS]

  controversial or people don't like you [TS]

  then you get a bunch of people replying [TS]

  saying you're a bad person or whatever [TS]

  and you get you know trolls in the [TS]

  comments and you're you know it's the [TS]

  same type of thing in practice I find [TS]

  it's not as bad as blog comments first [TS]

  of all because only people who follow [TS]

  you see your tweets so in theory people [TS]

  are following you because they're [TS]

  interested in what you have to say yeah [TS]

  they're not gonna accidentally wander [TS]

  across your Twitter stream like like a [TS]

  wander across your blog is it just [TS]

  happened to be linked for something [TS]

  they're reading something they're [TS]

  reading and they go all this guy's [TS]

  totally wrong about that in there a big [TS]

  jerk to you that won't happen in Twitter [TS]

  unless a bunch of people like rting you [TS]

  and stuff like that or retweeting you [TS]

  but in general it keeps your audience [TS]

  smaller to the people who have expressed [TS]

  an interest you 140 characters keeps the [TS]

  crazy tamp down a bit too because crazy [TS]

  people like room to stretch out like [TS]

  they like to have just big unbroken [TS]

  paragraphs of like text like from the [TS]

  notebooks in seven right that's fine you [TS]

  know and having to be you know having to [TS]

  be evil it's a whole bunch of evil it [TS]

  just doesn't fit into 140 characters and [TS]

  yeah they can spam you with replies and [TS]

  stuffing you can block them and stuff [TS]

  like that but it it's not as bad as blog [TS]

  comments so that's one way that you can [TS]

  use Twitter and that I do use it a [TS]

  little bit as a broadcast medium they [TS]

  call it microblogging right this is this [TS]

  is micro blogging I'm doing its blogging [TS]

  and this term sounds like one of those [TS]

  you know douchey terms that you [TS]

  shouldn't use or whatever but I think [TS]

  it's an apt term here because it [TS]

  expresses that you're doing something in [TS]

  public in small doses I like it because [TS]

  it's a way to get my thoughts out [TS]

  quickly you don't have to like oh I got [TS]

  to make a blog post and I gotta pull up [TS]

  for him to put it in I got to write it [TS]

  up and then I'll spell check it and then [TS]

  I'll read it over and it's like no just [TS]

  fire it off get my thoughts out of my [TS]

  head quickly and easily and incidentally [TS]

  are there's I think I said our past [TS]

  shows I like blog comments cuz I like [TS]

  getting feedback I don't you know the [TS]

  negative aspects of blog comments yeah [TS]

  they exist but i think the positive far [TS]

  outweighs the negative i like getting [TS]

  comments i like mrs technik stories [TS]

  love reading the comments from the ARS [TS]

  technica has very high quality [TS]

  commenters and readers so maybe that's [TS]

  not the norm and maybe if I was posting [TS]

  at some place else I would just say all [TS]

  comments are worthless but I like good [TS]

  comments so I like the fact that [TS]

  comments quote unquote two things that I [TS]

  say on Twitter have equal footing with [TS]

  me and it becomes interesting exchange [TS]

  and if you have enough followers and I I [TS]

  do you can learn a lot from the replies [TS]

  because the people who follow you know [TS]

  things that you don't are smarter than [TS]

  you are have experiences that you don't [TS]

  have and their replies can give you lots [TS]

  of information the same thing reason I [TS]

  like comments you learn a lot from [TS]

  reading the comments reading the replies [TS]

  dear to your stuff so that's so micro [TS]

  blogging is one way to use Twitter one [TS]

  way that I do use it another possibility [TS]

  another thing that I've heard talked [TS]

  about and then I do a little bit is [TS]

  small group communication so it's where [TS]

  twitter is like a low room where you and [TS]

  your friends or other like-minded people [TS]

  like your clique or whatever hang out [TS]

  and talk with each other right and that [TS]

  you know that the Twitter salad days [TS]

  when it was all just nerds and we all [TS]

  knew each other that you've talked about [TS]

  on other shows that Merlin has talked [TS]

  about a lot of people talk about all [TS]

  back when it was just the Nerds 2007 you [TS]

  know even 2006 like everyone was an [TS]

  entrepreneur was just us and it felt [TS]

  like a small tight-knit community like [TS]

  it was a club and it's just you know it [TS]

  was comforting to be in a place with [TS]

  people like going to be house like gonna [TS]

  packs for you maybe not even that big it [TS]

  was praxis is big but yeah and a lot of [TS]

  people have been owned the end of those [TS]

  days right I wasn't it great when we all [TS]

  knew each other and uh and it was like [TS]

  it was like we were all hanging out kind [TS]

  of more like more like a single thing [TS]

  conference type of thing where you know [TS]

  by even going there it's like certain [TS]

  type fuel or a self-selecting to be in [TS]

  this group and you can just talk to [TS]

  everybody even wwc is kind of like that [TS]

  where you know it's in public like when [TS]

  you're at singleton you're in public and [TS]

  everyone is there in a big room and [TS]

  you're kind of talking but it's not like [TS]

  in public public your boss isn't there [TS]

  right your mother's not there maybe your [TS]

  wife's not even there like it's not it's [TS]

  just you and some group that you're [TS]

  hanging out with it's not totally in [TS]

  public so [TS]

  a slightly less publican and people [TS]

  don't like it when that changes because [TS]

  if they like that kind of atmosphere and [TS]

  then eventually everyone's on Twitter [TS]

  your boss is on Twitter your boss's boss [TS]

  here your in-laws your mother your wife [TS]

  your friends everybody's there so [TS]

  there's public in this public public and [TS]

  I think no medium that is public like [TS]

  this can ever stay in those small group [TS]

  communication salad days they just it [TS]

  just can't it you know app.net is a [TS]

  great example because right now app that [TS]

  net is in its salad days it's a bunch of [TS]

  nerds who paid 50 bucks all hanging out [TS]

  in a room right even even charging fifty [TS]

  bucks at a certain point of app that [TS]

  notice it continues to live on as a [TS]

  thing these salad days are going to end [TS]

  because I have people who have fifty [TS]

  dollars to use the FDLR site as an [TS]

  example that is not a very particularly [TS]

  fine implement with which to divide up [TS]

  the population there is a huge range of [TS]

  people who might be willing to pick a [TS]

  few dollars and they're not all in your [TS]

  little clique right eventually those [TS]

  days will end so if you if you like that [TS]

  that's what you want is a place for me [TS]

  and my friends and other people to hang [TS]

  out uh and we want to keep it like that [TS]

  like I don't mind if we all hear each [TS]

  other I don't mind if like you're a [TS]

  friend of your friends friend here's me [TS]

  but I don't want like the entire world [TS]

  to be there don't use twitter and app [TS]

  that net enjoy it while it lasts because [TS]

  i have to assume that will eventually [TS]

  end there as well because any public [TS]

  thing even if it's publican takes fifty [TS]

  dollars eventually you get the whole [TS]

  cross-section of you know not maybe had [TS]

  the whole cross section of the site with [TS]

  50 bucks thing but you will you will get [TS]

  people who are outside what you consider [TS]

  to be your circle ah it will just you [TS]

  know even if it's up other people who [TS]

  have similar interests but not quite the [TS]

  same and you don't know them and you're [TS]

  not connected to you in any way suddenly [TS]

  you're in there in there in there as [TS]

  well it's not going to last if you want [TS]

  that try something like glass board [TS]

  which is uh Brent Simmons new [TS]

  application / service where you can make [TS]

  a private well I know you describe [TS]

  Glassport it I'm uses have used a lot in [TS]

  converses I have not used it a lot it's [TS]

  it's sort of like your own private idaho [TS]

  / twitter experience that you can kind [TS]

  of invite people [TS]

  two and then you tweet and you can post [TS]

  little things and it's pretty cool I [TS]

  mean I could if you are trying to keep [TS]

  track of folks at a conference and you [TS]

  don't know where they're going to be and [TS]

  they all have the app then it's sort of [TS]

  golden because if you have ever been to [TS]

  one of these conferences where there are [TS]

  a whole lot of people and they're all [TS]

  trying to meet up and it's not organized [TS]

  and you see them on Twitter like [TS]

  everybody's Twitter experience is kind [TS]

  of delayed and different and you know [TS]

  one person might not get a notification [TS]

  that everyone's supposed to meet up here [TS]

  at a certain time and it becomes very [TS]

  very confusing glass board fixes all of [TS]

  that and it can email you and anyway [TS]

  it's very cool I have not yet had the [TS]

  opportunity to really use it at one of [TS]

  those crazy conferences but if we go to [TS]

  South by this era I think it's sort of [TS]

  mandatory like you can't function in it [TS]

  in a conference at bay maybe I'll use it [TS]

  just with you at packed just you and me [TS]

  make our own glass boardroom yeah and [TS]

  the reason you can't use Twitter for [TS]

  those things and believe me I've tried [TS]

  is that your Twitter timeline is like [TS]

  you don't unfollow everyone just for a [TS]

  conference your timeline is filled with [TS]

  tweets from people who aren't at the [TS]

  conference did you know people just [TS]

  snarking about things at the conference [TS]

  commenting on the you know WOC keynote [TS]

  talking about stuff like that in if [TS]

  you're trying to find in that mix like [TS]

  we're just trying to arrange where we're [TS]

  going to meet for dinner today I can't [TS]

  find this in my giant timeline of stuff [TS]

  if you have glass board the glass port [TS]

  literally is that little private room [TS]

  it's it's invite-only you invite the [TS]

  people you want and you have this place [TS]

  where you can go you can have separate [TS]

  glass boards for like the last word for [TS]

  what bar we're going to ignite the glass [TS]

  board for where we're going to meet for [TS]

  lunch in separate rooms you know with [TS]

  separate sets of people and it's like [TS]

  purpose-built private rooms it means [TS]

  it's basically like if you imagined a [TS]

  private IRC channel combined with the [TS]

  Twitter type GUI and client application [TS]

  experience and the ability to put post [TS]

  pictures and all sorts of stuff like [TS]

  that so that's not what Twitter is there [TS]

  are other things for that but if you try [TS]

  to use Twitter like that or if you try [TS]

  to say Twitter was good when it was like [TS]

  that and now it's not good anymore now I [TS]

  like app net right if app done it [TS]

  survives that Thun s not gonna be like [TS]

  that either because at night is also in [TS]

  public so to speak and eventually that I [TS]

  believe that public will get too big for [TS]

  you and small group communications are [TS]

  different than then ones that are [TS]

  totally in public [TS]

  everyone's aware that what you're saying [TS]

  in a small group uh you know on Twitter [TS]

  like business does happen if it's like [TS]

  me like say it's like me and the other [TS]

  incomparable guys talking about some [TS]

  topic that you know I we talk about [TS]

  Glenn Glenn Fleischmann was recently on [TS]

  Jeopardy so we're all talking about [TS]

  Glenn's appearance on jeopardy right [TS]

  that suddenly feels like oh it's small [TS]

  group communication on Twitter because [TS]

  it's just like the people who know Glenn [TS]

  talking about his appearance with a [TS]

  couple of ancillary other people like [TS]

  what could you have that place take [TS]

  place in glass bored you could but like [TS]

  when that small group communication when [TS]

  those little groups appear and disappear [TS]

  on Twitter everyone who's participating [TS]

  that discussion is aware that it's [TS]

  taking place in public and everyone is [TS]

  more or less on their best behavior so [TS]

  you're not too familiar with someone [TS]

  you're not revealing private information [TS]

  because even though you feel like it's [TS]

  just us talking at all you know the [TS]

  friends of Glenn talking about his [TS]

  appearance you know there's an extended [TS]

  fringe there and you know that everyone [TS]

  else is watching you and everything you [TS]

  say can be seen so you behave [TS]

  differently than you would if you were [TS]

  in the glass board totally differently [TS]

  uh you put your best foot forward in [TS]

  general I see these pressures as a good [TS]

  thing these kind of spontaneously mini [TS]

  groups that form and Twitter about a [TS]

  particular topic you know whether it's [TS]

  people who knew no Glenn or fans of sons [TS]

  of anarchy because you're watching it in [TS]

  your live tweeting and suddenly a little [TS]

  micro bubble pops up around you and the [TS]

  people who follow you and the people you [TS]

  know and like talk about this one thing [TS]

  and then and then dissipates but during [TS]

  that whole thing everyone is aware that [TS]

  they're talking in public and those [TS]

  pressures are good because I think it [TS]

  makes people a little bit more civil [TS]

  than you would be if you were in a like [TS]

  a glass board room and you know the [TS]

  pressures that it applies that I mean [TS]

  that guess is bad precious as well like [TS]

  sometimes people feel pressured to [TS]

  entertain other people when they're in a [TS]

  small group communication they nose in [TS]

  public but like the question is why do [TS]

  that why have these spontaneous small [TS]

  group communications on Twitter rather [TS]

  than having them in glass part why [TS]

  didn't we make an incomparable or [TS]

  friends of Glenn glass board and talk [TS]

  about the g everything why did we do it [TS]

  in Twitter and it's kind of the same [TS]

  reason I've talked about in past shows [TS]

  why I don't want usually want to answer [TS]

  one person's email that asked the common [TS]

  question so someone emails me they ask [TS]

  some question that lots of people want [TS]

  to know rather than answering that one [TS]

  person I'd rather wait until the podcast [TS]

  comes along [TS]

  and talk about it there because then I [TS]

  can answer everyone who had that [TS]

  question or or for example tweet about [TS]

  it if a bunch of people are sending me [TS]

  you know @ replies rather than at [TS]

  replying them on Twitter for the [TS]

  individually each one I'll make a public [TS]

  tweet that answers everyone's question [TS]

  and I I generally prefer to have a lot [TS]

  of conversations in public because so [TS]

  that's what that anyone who is watching [TS]

  anyone who has interest in these parties [TS]

  can benefit from the exchange whether [TS]

  that benefit is being entertained [TS]

  because like you know you know [TS]

  everyone's watching so you everyone [TS]

  tries to make the funniest quip about [TS]

  Glen being on jeopardy or something [TS]

  right you're you're delivering [TS]

  entertainment value to someone [TS]

  presumably are trying to are trying to [TS]

  one-up each other or whatever like that [TS]

  you know or just they want to know [TS]

  what's going on in that circle they [TS]

  don't know you personally didn't know [TS]

  Glen personally but maybe listen is [TS]

  being comfortable or maybe they read [TS]

  your blog or you know they're following [TS]

  you for some reason maybe they'd like to [TS]

  see you interacting with your friends [TS]

  about something because they can gain [TS]

  something from that exchange that's [TS]

  creepy in real life like if you're [TS]

  hanging out at a conference and you're [TS]

  talking like a little circle and it was [TS]

  like a bunch of guys like on the side [TS]

  like looking at you but now looking at [TS]

  you but listening to you but looking [TS]

  like they're not listening to you and [TS]

  that happens in real life right and like [TS]

  that's creepy in real life but I feel [TS]

  like on Twitter like that's that's the [TS]

  way it's supposed to work because I [TS]

  don't know that you're there like [TS]

  listening like we're all aware that even [TS]

  I feel like if you're in a circle a [TS]

  bunch of people talking at wwc and [TS]

  someone's like creeping and listening to [TS]

  you you're kind of skeeved out by that [TS]

  and you like it right but on Twitter I'm [TS]

  like that's where this should happen [TS]

  because we're all wrong we're all aware [TS]

  that it's happening there whereas when [TS]

  were in that circle WC we feel like we [TS]

  are expressing by showing our backs to [TS]

  you that we would like to discuss things [TS]

  probably we don't think you should be [TS]

  used rocking but on Twitter we're all [TS]

  like at least I think everyone's on [TS]

  board with this like I know that you're [TS]

  watching me and listening to this [TS]

  conversation in hang with my friends I [TS]

  want that to happen I'm aware that's [TS]

  happening my behavior is based on the [TS]

  supposition that that's happening I'm [TS]

  not offended that you're listening to [TS]

  this that you're listening in on our [TS]

  thing because it's not really private uh [TS]

  and so like if if you ever had that [TS]

  compulsion I think we've all had our so [TS]

  famous person over there whenever [TS]

  they're talking about with another [TS]

  famous person right but you know you [TS]

  can't do it cuz it's creepy twitter is a [TS]

  place where you can do that and it's the [TS]

  appropriate [TS]

  orem because it's not being creepy like [TS]

  everyone is everyone has agreed by [TS]

  tweeting publicly than anyone who wants [TS]

  to follow them can unless they've been [TS]

  blocked or whatever you know plus or [TS]

  minus the abuse factor there uh and so [TS]

  this is kind of this is why I follow [TS]

  people who I don't actually know a lot [TS]

  of people look at my follower list like [TS]

  do you know all these people and like I [TS]

  know a lot of them but some of them I [TS]

  know nothing about except for like that [TS]

  I've read their blog once or you know I [TS]

  don't know how to pronounce their names [TS]

  or something right cuz I like to see [TS]

  their conversations in public right uh [TS]

  and even if they're not engaging with me [TS]

  directly I can learn from their how they [TS]

  engage with the other people who follow [TS]

  them who I also happen to follow like [TS]

  you know so overlapping circles Venn [TS]

  diagrams I don't know you but I'm [TS]

  interested in what you do and I do know [TS]

  that guy you just replied to like your [TS]

  your friend of a friend of a friend and [TS]

  you can see those in twitter if you if [TS]

  you follow the friend that they replied [TS]

  to or you can just look through their [TS]

  timelines and so they have debates for [TS]

  people that are they swap links with [TS]

  each other or voice their opinions on TV [TS]

  shows or current events you know I will [TS]

  dig into those conversations with my [TS]

  Twitter client and see the replies that [TS]

  I wasn't seeing cuz I don't follow the [TS]

  people that ever adjust and that helps [TS]

  me learn things get to know the person [TS]

  that maybe i don't know maybe maybe I [TS]

  found somewhere that someone who I want [TS]

  to know and i'll introduce myself next [TS]

  time i see them or whatever right that's [TS]

  one of the reasons i follow people i [TS]

  don't know because it's the what i feel [TS]

  is the acceptable version of you know [TS]

  what would be creepy in real life [TS]

  because that's what twitter is all about [TS]

  now I've set a few times I'm past shows [TS]

  that Twitter is who you follow and that [TS]

  it's essential to cultivate a set of [TS]

  people that you want to follow and [TS]

  that's not easy to do like people here [TS]

  that like oh great well so if I get some [TS]

  sort of gold instead of followers I'm [TS]

  going to be entertained or educated or [TS]

  both or interested or whatever I think [TS]

  the tricky part about finding people to [TS]

  follow is the people you follow are not [TS]

  necessarily your favorite people your [TS]

  best friends people you admire people [TS]

  whose work your respect people who you [TS]

  know personally people you've ever [TS]

  spoken to people who have spoken to you [TS]

  that is not necessarily who you follow [TS]

  yeah maybe some of your followers are [TS]

  those people but don't pick your [TS]

  followers based on anything other than [TS]

  whether you think they'd be value [TS]

  to follow on Twitter and that's hard for [TS]

  people to do because they like all this [TS]

  is my best friend I have to follow them [TS]

  on Twitter but if they just tweet a name [TS]

  things that you're not interested in [TS]

  don't follow them on Twitter right be [TS]

  ruthless about who you follow and [TS]

  unfollow it's not friending you are not [TS]

  divorcing yourselves friend wise from [TS]

  someone if you don't follow them Isis [TS]

  this is your opinion man but what if [TS]

  there are other people who feel [TS]

  differently about it I mean then they're [TS]

  gonna take it personally like oh I [TS]

  followed him and didn't follow me back [TS]

  like what a jerk well is this your same [TS]

  take you where you have your email [TS]

  response where like someone writes you [TS]

  an email and they can spend an hour [TS]

  writing it and it can be two pages long [TS]

  and like you'll read it but you don't [TS]

  feel any obligation to respond to it if [TS]

  you if you want to have a to get value [TS]

  out of Twitter you can't treat it like [TS]

  that like that that is hampering that [TS]

  may be a lot of the why people try to [TS]

  join Twitter and find that interesting [TS]

  because they feel compelled to like [TS]

  follow their friends and their friends [TS]

  just tweet a name things if if that's so [TS]

  if you feel like that's the social [TS]

  contract between you and your friends [TS]

  then you're stopping yourself possibly [TS]

  from getting value out of Twitter if you [TS]

  want to yeah you know feel like it's [TS]

  something that you want to do and you [TS]

  know it's not like you have to use [TS]

  Twitter like but I so many people this [TS]

  is why people keep coming back to they [TS]

  see so many people who who are busy [TS]

  people who have many options who are a [TS]

  technology savvy who would use it so [TS]

  much like why are they using I think [TS]

  it's because the people who do that have [TS]

  found a way to get a value out of it and [TS]

  I think it you have to you can't view it [TS]

  as a bidirectional friend relationship [TS]

  because that's that will kill they will [TS]

  kill Twitter for you it will make it so [TS]

  you don't check it at all so yeah you'll [TS]

  be safe in these relationships with this [TS]

  person who doesn't understand Twitter [TS]

  and think so you didn't you're not [TS]

  following me that means you're not my [TS]

  friend or you don't like the things I [TS]

  tweet and I'm personally insulted well [TS]

  then you cure that by saying okay fine I [TS]

  follow you but now I'm never going to [TS]

  check twitter again because I can't [TS]

  stand what you tweet like it has no the [TS]

  people who I follow and unfollow I'm [TS]

  constantly changed now listing has [TS]

  nothing to do with how much I do or [TS]

  don't like those people or know them or [TS]

  anything like that is everything to do [TS]

  with what they tweet and just because it [TS]

  doesn't mean like I don't like the [TS]

  things you tweet I disagree with the [TS]

  things you tweet that's not what it [TS]

  means it just means that what I want to [TS]

  see in my Twitter stream is I either I [TS]

  want to be entertained so I fall people [TS]

  who are only funny if you're not funny [TS]

  even if you're talking about things I'm [TS]

  totally interested in so what or I want [TS]

  to learn things and I don't care about [TS]

  the guy who makes hilarious jokes even [TS]

  though I find those jokes totally [TS]

  hilarious [TS]

  I just want to learn things like [TS]

  everyone has their mix of what they want [TS]

  to get out of Twitter and you have to [TS]

  deal with your your followers in that [TS]

  manner you can't you can't get them [TS]

  wrapped up in your in your friend [TS]

  relationships and so I feel I feel bad [TS]

  for people who you know have friends who [TS]

  use these services who tell you when the [TS]

  UN follow them because the Twitter [TS]

  service itself doesn't gent like you can [TS]

  basically follow and unfollow people and [TS]

  depending on their notifications they [TS]

  may or may not see when you follow it [TS]

  and I don't think twitter tells you at [TS]

  all when somebody unfollows you so you [TS]

  can silently unfollow and you right heyo [TS]

  but there are so many services that [TS]

  provide that so if you have friends who [TS]

  are like if your mom is like I subscribe [TS]

  to a service that tells me when you and [TS]

  follow you unfollowed me and now I'm [TS]

  disowning you well you've got a bigger [TS]

  problem than Twitter day I feel like uh [TS]

  and that's a shame but like I really [TS]

  feel like you have to you know treat [TS]

  kind of like RSS where r someone doesn't [TS]

  know if you subscribe to their blog by [TS]

  RSS unless you're the only one and you [TS]

  stop in there and there there's just [TS]

  counts down to zero right you know [TS]

  subscribe I'm again RSS is a nerdy thing [TS]

  nerdier than Twitter was but like you [TS]

  would feel no problem with like [TS]

  subscribe unsubscribe like yeah that's [TS]

  not interesting you know you have to use [TS]

  Twitter the same way ah to get [TS]

  value-added but I feel uh and I'm [TS]

  followed by a lot of people that i don't [TS]

  know i mean anybody with lots of [TS]

  followers like you have tens of [TS]

  thousands of followers and you know hey [TS]

  it you don't know that many peoples just [TS]

  not possible so I so people like us this [TS]

  is I'm sure the feedback I get from the [TS]

  show is all this stuff is like well this [TS]

  all works fine if you have 10,000 [TS]

  followers but I have five followers so I [TS]

  don't you know it just not apply to me I [TS]

  think all this does apply to you you [TS]

  just do have to build up that follower [TS]

  list because even though I have [TS]

  thousands and thousands of followers I [TS]

  only follow like 100-200 people [TS]

  something like that for years I was [TS]

  trying to keep it under 100 i originally [TS]

  broke through because I follow a lot of [TS]

  really low volume accounts right uh but [TS]

  I think you can find a hundred people [TS]

  that you're interested in start by going [TS]

  to want to find one friend see who they [TS]

  follow and just follow the chain around [TS]

  and trim and revise or whatever you can [TS]

  eventually maybe you won't have to make [TS]

  followers is you know someone who has [TS]

  their own podcast but you will be able [TS]

  to follow as many people that's another [TS]

  mistake I see people making they follow [TS]

  700 people like they have 150 followers [TS]

  and I follow 700 people that that's not [TS]

  a good balance you're not you're not [TS]

  going to be able to use Twitter you [TS]

  anything of value is going to be drowned [TS]

  out in the noise you're just gonna stop [TS]

  using a pizza just [TS]

  like a bunch of chatter all right so [TS]

  since I'm followed by a bunch of people [TS]

  that I don't know I feel a [TS]

  responsibility to provide something of [TS]

  value to them not because I'm like [TS]

  trying to preserve my follower account [TS]

  because my father camp does not you know [TS]

  that in dollar fifteen you can ride the [TS]

  subway I don't get it Fowler account [TS]

  right like it's not like there's no [TS]

  prize for my follower count is is [TS]

  miniscule compared to like actual famous [TS]

  people and even like you know actual [TS]

  famous mac nerds and stuff you know it's [TS]

  not it's not about ego not like oh god I [TS]

  can't lose a follower but the people who [TS]

  do follow me I do feel the same way you [TS]

  know said I don't feel any [TS]

  responsibility to reply to every 1z mail [TS]

  I do really sponsibility to read it it's [TS]

  just that I can't reply to everybody and [TS]

  same thing with people who follow me on [TS]

  twitter it's the reverse relationship [TS]

  you know I they followed me expect [TS]

  because they know like I'm the guy who [TS]

  has that podcast or he complains about [TS]

  things or he's the guy who does that Mac [TS]

  os10 review or you know they they know [TS]

  me in some way or he's the guy you know [TS]

  I use one of his perl modules or [TS]

  something right they have some [TS]

  expectation when they follow me and I do [TS]

  feel some responsibility to provide what [TS]

  I think they expect now I didn't have to [TS]

  go that way I could say what I use [TS]

  Twitter for is I just make jokes I'm an [TS]

  amateur stand-up comedian and even [TS]

  though you know me in real life as you [TS]

  know a computer guy or a plumber all I'm [TS]

  going to do on twitter is make jokes or [TS]

  maybe all I'm going to do in twitter us [TS]

  talk about woodworking right you would [TS]

  learn that pretty quickly after [TS]

  following me and you go okay well this [TS]

  isn't what i expect that i follow this [TS]

  guy who does the mac OS 10 reviews that [TS]

  I read I thought he'd be talked about [TS]

  Mac nerd stuff but he does right so I'm [TS]

  not saying you have to do what you [TS]

  people expect but I think you should [TS]

  decide what it is that you think you're [TS]

  doing rhetoric on what I've decided that [TS]

  I'm doing is trying to make the people [TS]

  who follow me because they know of these [TS]

  few things that I'm somewhat well known [TS]

  for not be shocked by what I think if [TS]

  you're interested in Mac nerd stuff you [TS]

  follow me you're gonna see some mac nerd [TS]

  links if you're interested in games and [TS]

  you know that I'm a gamer because you [TS]

  heard me you know do journey podcasts [TS]

  and stuff like that you're gonna see me [TS]

  talk about game stuff like if you know [TS]

  me from the Pearl world occasionally I'm [TS]

  going to mention pearl or UNIX your [TS]

  things that are related to that and so [TS]

  you know the first that micro blogging [TS]

  is part of that i have a blog but i [TS]

  rarely post in it but i do have a [TS]

  twitter account and i do micro blogging [TS]

  there and I [TS]

  micro blog about Mac nerd stuff unix [TS]

  stuff star wars video games like what [TS]

  you would expect right so I feel like [TS]

  the people who are following me they may [TS]

  not they may not be interested enough to [TS]

  keep following me but they shouldn't be [TS]

  shocked by what by what they get out of [TS]

  it right second I do try to engage with [TS]

  interesting replies it's kind of like [TS]

  email like I read all the replies but I [TS]

  can't reply to all I can't individual [TS]

  engage with every single person I'm not [TS]

  a customer service department I can't I [TS]

  can't you know take every request in a [TS]

  queue and go through individual [TS]

  conversations it's just not possible [TS]

  right but if someone says something [TS]

  interesting to me I'll reply to them I'm [TS]

  not like you know on the no reply top [TS]

  nothing is worse than following somebody [TS]

  with a lot of followers on Twitter and [TS]

  they never say anything interesting [TS]

  related to their topics like so say [TS]

  they're like a famous athlete and never [TS]

  talk about sports right and all they say [TS]

  is like what I had for lunch and [TS]

  complaints about the traffic and weather [TS]

  and then occasionally they show whatever [TS]

  it is they're currently doing you know [TS]

  by my new movie watch me in the new game [TS]

  or whatever they never engaged with [TS]

  anyone you don't even think they even [TS]

  look at their @ mentions they never I [TS]

  reply with anybody that is the worst [TS]

  like a lot of celebrities are like this [TS]

  and like I kind of feel from them in [TS]

  there probably not tech savvy and they [TS]

  have bazillions followers instead of a [TS]

  couple but I've tried to follow a lot of [TS]

  severed ES and I've unfollowed them [TS]

  because if they if I follow like a [TS]

  famous chef and they never wants to eat [TS]

  about food like that's not what I was [TS]

  following you for unfollow right they [TS]

  may you know and all they tweet about is [TS]

  like you know human-interest tweets [TS]

  everybody has food here's what I had for [TS]

  lunch everyone doesn't like traffic and [TS]

  what's the weather like today like why [TS]

  am I even following you because i'm just [TS]

  so because you're famous I won't hear [TS]

  what you think about the heat wave of [TS]

  New York City know uh so unfollow that [TS]

  person don't keep following them it's [TS]

  like oh but I really like him maybe you [TS]

  love him maybe you love his restaurants [TS]

  but don't don't keep following on [TS]

  twitter if he's not tweeting about that [TS]

  right and the people who don't engage [TS]

  say they do tweet about like whether you [TS]

  know you follow some person in the tech [TS]

  world and they tweet about the tech [TS]

  world and you're excited by that but if [TS]

  they never engaged with anybody like now [TS]

  I like I'm just reading their blog but [TS]

  their blog is really poor because a [TS]

  hundred and forty character blog post is [TS]

  not good but if it sets off in exchange [TS]

  with a bunch of people that exchange [TS]

  could be good so I'd rather read that [TS]

  long form blog but if they're not doing [TS]

  that like you know so I feel like I have [TS]

  responsibilities to engage with people [TS]

  who piqued my interest so I [TS]

  read all the replies and if someone says [TS]

  something interesting or has an opinion [TS]

  that I want to engage with or provides [TS]

  new information or even it was just [TS]

  someone who says something nice you [TS]

  wanted to say thanks you know glad you [TS]

  liked that thing that I did you can't do [TS]

  that for everybody but uh if it takes [TS]

  two seconds to do why not like I don't [TS]

  want people to think like who's that [TS]

  he's the guy who never replies to [TS]

  anybody who never engages I'm much more [TS]

  likely to reply to you and Twitter than [TS]

  I am to answer your email just because [TS]

  it says so much lower volume right uh [TS]

  and when I engage with those people who [TS]

  reply I don't know these people I've [TS]

  never met them before they've been [TS]

  sitting there lurking following me for a [TS]

  month a week a year who knows and I [TS]

  happen to touch on the one topic that [TS]

  they are like you know not the world [TS]

  expert on but know a ton about that's [TS]

  awesome for me that's you know that [TS]

  that's an amazing experience where I'm [TS]

  getting it information from someone who [TS]

  had never would have met in real life [TS]

  who never would have you know interacted [TS]

  with in any way who has been silently [TS]

  following me for such a long time [TS]

  they've come upon the one topic they [TS]

  happen to really know about and they can [TS]

  teach me something we can have a [TS]

  conversation about it I and I can in [TS]

  turn pass on their knowledge the other [TS]

  people who follow me and those other [TS]

  people can discover that person that's [TS]

  you know I know a lot of people who yeah [TS]

  that's all things like if someone if a [TS]

  famous person that mentions you [TS]

  something you get tons of followers or [TS]

  whatever that's probably a bad [TS]

  phenomenon let's do with bots and spam [TS]

  and stuff like that but I like that I [TS]

  like being able to show that's in here [TS]

  someone who's got an interesting [TS]

  information or opinion or inside and [TS]

  show them to my set of followers right [TS]

  and I'm sure they do the same thing if I [TS]

  say something with interesting sh and [TS]

  show it to their followers right um and [TS]

  the third thing I try to do to deliver [TS]

  some value is I just mentioned as far I [TS]

  do try to answer easy questions like if [TS]

  someone asked me something and I can [TS]

  answer it off the top of my head in a [TS]

  single tweet I answer but I know if I'm [TS]

  famous for this now or infamous for it [TS]

  now I feel like I do it a lot but I do [TS]

  the the one-word reply I do tons of one [TS]

  word replies some people probably think [TS]

  they're rude or it's an affectation or [TS]

  whatever you know some will ask me a [TS]

  question is like you know do you think [TS]

  the the ipad mini pricing will affect [TS]

  how people see the ipod touch and now [TS]

  we'll reply to that person with no [TS]

  period [TS]

  and maybe that seems like it's rude [TS]

  we're like I'm I'm dismissing them or [TS]

  whatever what I'm trying to give them is [TS]

  like I don't have time to like go into [TS]

  you know I've talked about it for 20 [TS]

  minutes in the show like I can't do that [TS]

  on Twitter especially can do this just [TS]

  for you and Twitter do you just want to [TS]

  know like if I can answer with a yes or [TS]

  a no or a single link and I have Roth [TS]

  top my head I'll do it just you know [TS]

  just so you feel like you have some [TS]

  engagement with the person right like [TS]

  now there's a limit to that because I [TS]

  get a lot of questions I won't go off in [TS]

  Google something for somebody like a lot [TS]

  of times I'm all askme do you know how [TS]

  to disable this feature in this thing if [TS]

  I don't know it off the top of my head [TS]

  yeah I could probably go google for it [TS]

  but at that point like one of my [TS]

  mechanical turk for your custody for [TS]

  your computer support like just let me [TS]

  just let me just send a question at [TS]

  syracuse a question about my computer [TS]

  and then he will go and google the [TS]

  answer like cuz i could successfully [TS]

  google the answer but I do you know I [TS]

  don't like I used to do that [TS]

  occasionally I'm like what am i doing I [TS]

  have someone mentioned me on Twitter and [TS]

  now i'm going to google to look up the [TS]

  answers of them know so that that can't [TS]

  happen right but all the other things [TS]

  you know where it's something I gitam [TS]

  Utley dunno I feel some responsibility [TS]

  just give them the answer because like [TS]

  maybe you can just giving them the [TS]

  pointer to a link or maybe they don't [TS]

  know what to google for something like [TS]

  that you give them something to go on [TS]

  and you've made their day better in some [TS]

  way and yeah that was just an individual [TS]

  thing and everyone else didn't see it [TS]

  but that I'm willing to do that with the [TS]

  single word things or even it's just [TS]

  like you know I played journey and [TS]

  really loved it thanks for introducing [TS]

  me to it you know say something nice [TS]

  back to that person just just a little [TS]

  thing ah so boy huh yeah this was [TS]

  supposed to be a short show yeah this is [TS]

  add this is one of your epic rants [TS]

  people are gonna love this it's not a [TS]

  rant understood no it's not of course [TS]

  yes so anyway I took to wrap this up I [TS]

  think this this is how I use Twitter I [TS]

  chaima didn't get to talk about app that [TS]

  name able to talk about the next thing [TS]

  the next show to contrast to this with [TS]

  how how I'm using Twitter but I think [TS]

  everybody no matter how many followers [TS]

  they might have Ken Kent doesn't going [TS]

  to have to but can use Twitter in in [TS]

  this way and get the same same type of [TS]

  value out of that I get maybe they just [TS]

  don't want to do that maybe they won [TS]

  use Twitter in a different way which is [TS]

  fine there are many other evaluates do [TS]

  it but this is one possible way and I [TS]

  think the reason people don't have a you [TS]

  know try Twitter and don't like it is [TS]

  because somewhere along the line they [TS]

  they treat it as something it's not they [TS]

  treat it as private communication and [TS]

  they want it to be like a small room [TS]

  where they can listen to people or they [TS]

  don't know who to follow so just follow [TS]

  a bunch of random people in just a bunch [TS]

  of noise and it blends into the [TS]

  background or they don't handle follow [TS]

  unfollow correctly or they have friends [TS]

  who you know as you said like won't let [TS]

  them do follow and unfollow in a way [TS]

  that maximizes their benefit for the [TS]

  service because like that flies in the [TS]

  face of maximizing their the harmony of [TS]

  their personal relationships like their [TS]

  thats where i think a lot of these [TS]

  things fall down and maybe it takes [TS]

  being kind of like a you know a nerd who [TS]

  doesn't have problems with this type of [TS]

  like you know I'm if I'm not following [TS]

  somebody in their hurt by it I don't [TS]

  like I don't I don't feel bad about that [TS]

  it's like that's that's on them but I [TS]

  know that isn't that is probably a [TS]

  typical but it really does help to be [TS]

  able to curate your follow-on follows in [TS]

  a way that gives you value either and [TS]

  decide what you want out of it I decided [TS]

  this is the way I'm going to get [TS]

  thoughts out of my head some people will [TS]

  just you know tell someone in real life [TS]

  some people will write it a notebook [TS]

  some people will write it in a blog I [TS]

  let these thoughts that onto Twitter and [TS]

  I get thoughts to come back and a lot of [TS]

  what happens on the show from week to [TS]

  week is yes is based on the people the [TS]

  feedback people send through the [TS]

  feedback form but a lot of it happens on [TS]

  Twitter like there's just a smart I mean [TS]

  I don't look at Twitter during the show [TS]

  for the most time he's just too busy so [TS]

  I apologize for that sure people are [TS]

  trying to tweet things I'm much more [TS]

  likely to see you if you do that in the [TS]

  chat room but there's a swarm of things [TS]

  happening and after show I go through [TS]

  that Twitter backlog because I do read [TS]

  every tweet ah which is another thing [TS]

  that I really have time to get into here [TS]

  but uh and when I go through that [TS]

  backlog like that's that's practically [TS]

  fault for the next show already like by [TS]

  the time we get off the air there's [TS]

  already follow up cute oh I'd like the [TS]

  whole sometimes all the follow up like [TS]

  during the week that the email [TS]

  Strickland is people watch the show and [TS]

  I gather him up on the Friday before but [TS]

  that experience like I can't imagine how [TS]

  that would work without Twitter because [TS]

  if I just had to go by what people email [TS]

  not that it's a high barrier where [TS]

  people got to go to the forum and type [TS]

  and stuff and they feel like they're [TS]

  riding along from letter and they don't [TS]

  know what to say but the fire off a [TS]

  tweet in two seconds oh you know here's [TS]

  here's looking to top speed we got a [TS]

  veyron super sport and if i think is [TS]

  interesting enough for fall off I've got [TS]

  the link I've got the person to [TS]

  attribute it to it was short you know [TS]

  it's very valuable to me so I know what [TS]

  do you think and what do I think it was [TS]

  an epic rant is this does that come [TS]

  close anywhere close to how you use [TS]

  twitter it's it's similar and the you [TS]

  know your comments especially about how [TS]

  it is it is a kind of a public [TS]

  communication and that you feel that [TS]

  you're on stage I think you really [TS]

  nailed it right on the head there and I [TS]

  think that for a lot of people you know [TS]

  Facebook and Twitter exist and people [TS]

  use both and they use them for different [TS]

  reasons and Facebook is the place you go [TS]

  to like share photos and communicate [TS]

  with people maybe on a more private [TS]

  level and then twitter is this public [TS]

  conversation that is the way that you [TS]

  are you're sort of putting your voice [TS]

  out there it's kind of that it lives in [TS]

  that space between it's like almost in a [TS]

  way it's like terse public emailing and [TS]

  and your one word answer thing like I'll [TS]

  do that a lot because I feel like if [TS]

  people are answering a question and I [TS]

  can I can give them kind of a succinct [TS]

  answer then I do that and then people [TS]

  get upset because they're like well you [TS]

  just said yes well like you asked a [TS]

  question like I said no or yes or today [TS]

  people reply to you and express their [TS]

  anger you sell me one word yeah like [TS]

  yeah I've heard it and I've also gotten [TS]

  like I've been in situations where all [TS]

  and somebody will ask a question on to [TS]

  me on Twitter and I'll answer it with [TS]

  one or two words and like no snow comma [TS]

  sorry period you know like if they say [TS]

  oh can I have this kind of can I have a [TS]

  feed that is just John Syracuse's after [TS]

  dark sand just Merlin's after darks [TS]

  together can I have that and I'll say no [TS]

  sorry you know like I'm not going to [TS]

  write 140 characters explain trying to [TS]

  squeeze the answer of why technically [TS]

  that's not something that we can do [TS]

  right now in to 140 characters like I [TS]

  would love to do that but some [TS]

  times I just can't and at the same time [TS]

  I don't want to ignore them so I'll and [TS]

  then like this is not a true example but [TS]

  I've had times like this and then that [TS]

  person I guess gets upset and they'll [TS]

  email me and they'll say you know like I [TS]

  asked you this question and I didn't [TS]

  mean to upset you and I'm sorry or [TS]

  they'll write and be like you didn't [TS]

  have to be a jerk on Twitter like I just [TS]

  wanted to know this question and you [TS]

  know and so it's like you lose either [TS]

  way and then so sometimes I'm just like [TS]

  why do I even reply because like I want [TS]

  to answer the question but I don't I [TS]

  don't want it to like put someone out or [TS]

  hurt their feelings and I noticed is by [TS]

  the way I noticed it even more if and [TS]

  I've really tried to stop being even a [TS]

  little bit sarcastic on Twitter because [TS]

  especially it seems like we have a [TS]

  really wonderful audience of [TS]

  international listeners and the [TS]

  international listeners it seemed to not [TS]

  understand American or at least our [TS]

  version of American sarcasm at all and [TS]

  even the slightest bit of sarcasm is is [TS]

  perceived immediately as being an on an [TS]

  awful awful person and I've gotten a lot [TS]

  of emails about that because I [TS]

  apparently do that in a I'm a horrible [TS]

  person so I try not to do that and I'm [TS]

  just I'm getting put off by responding [TS]

  like at all unless it's like awesome [TS]

  thanks like even that is you know too [TS]

  much so I don't I don't know but yeah I [TS]

  did when people people are asking for [TS]

  things like they're asking you like [TS]

  that's basically it's not asking you [TS]

  whether something exists like they're [TS]

  asking you can I can you please make me [TS]

  this thing this feed that doesn't exist [TS]

  or whatever yeah and most of the things [TS]

  that I one word reply to our have a [TS]

  lower chance of anger because they [TS]

  aren't asking me for something they're [TS]

  asking me like what is your opinion of [TS]

  this or do you think this so like you [TS]

  know how can I be offended by my opinion [TS]

  do you think the mac mini will come in [TS]

  college just know like one more to [TS]

  answer that's not going to be like how [TS]

  dare you but they've now requested from [TS]

  you like as the proprietor of this thing [TS]

  like please make me this feed and I see [TS]

  why you feel compelled as that because [TS]

  it's you feels terrible to like to see [TS]

  in your stream especially if you're [TS]

  someone like me who reads every tweet to [TS]

  see in your stream a question that you [TS]

  could answer [TS]

  but like just leave them hanging right [TS]

  like like you know that makes you seem [TS]

  like you're one of those people who [TS]

  doesn't who doesn't answer things like I [TS]

  inevitably a half of leave people [TS]

  hanging at some point but that one it's [TS]

  like you can't answer that you know the [TS]

  answer the answer is no like and you [TS]

  can't like you said you can't go into 20 [TS]

  minutes about well you know I have to [TS]

  bounce what I do during the day like you [TS]

  know the real reason why you can't give [TS]

  that feels like if you're the only [TS]

  person who wants it becomes popular may [TS]

  be loved but like let me explain to you [TS]

  how to run a business and therefore [TS]

  that's why you don't have this feed like [TS]

  it's not you can't do that in 140 but [TS]

  you can't answer their question which is [TS]

  like you know uh you're not like don't [TS]

  be out there hoping for this thing [TS]

  because it's not going to happen any [TS]

  time than your future and that is hard [TS]

  to pull off in in one word but I have [TS]

  found so far no one not a single person [TS]

  has replied to me and told me I'm being [TS]

  rude with the warmest doesn't mean that [TS]

  like have two people out there don't [TS]

  think I'm being rude with the one word [TS]

  answers but for the most part I have to [TS]

  think it's because the ones I like [TS]

  people don't ask me for stuff the [TS]

  closest has come is like when I've said [TS]

  ahead like these Apple PR pictures that [TS]

  I download everything a lot of people [TS]

  okay can i get that type of thing i will [TS]

  send people like that the email [TS]