Cortex 49: Waiting for the End


00:00:00   so our long international nightmare is [TS]

00:00:02   over and you have published a new [TS]

00:00:04   YouTube video oh that's what are you [TS]

00:00:07   talking about what international [TS]

00:00:09   nightmare well you know it's not a [TS]

00:00:11   national nightmare the everybody suffers [TS]

00:00:13   oh right right the whole globe yeah [TS]

00:00:16   everyone has been waiting I actually [TS]

00:00:19   looked I took a look at the dates today [TS]

00:00:21   mm-hmm the previous video was posted on [TS]

00:00:23   the eleventh of November 2016 mmm and [TS]

00:00:26   then you followed it up from 29 for [TS]

00:00:28   March 2017 so you got it in just under [TS]

00:00:32   the five month mark they're very close [TS]

00:00:35   to that so congratulations you're back [TS]

00:00:40   you've returned from your hiatus well I [TS]

00:00:43   published a video we can say that yeah [TS]

00:00:46   this has been a very long time though [TS]

00:00:47   you know I mean we touched on that in [TS]

00:00:49   previous episodes so I'm pleased to see [TS]

00:00:52   that you got over the hump ah yes as [TS]

00:00:55   always I think no one is more pleased [TS]

00:00:58   than I am yeah I mean it's very [TS]

00:01:01   important that you're able to continue [TS]

00:01:03   to do this you know that that is it that [TS]

00:01:06   is important to you mostly it's also [TS]

00:01:08   important to the people around you I [TS]

00:01:10   guess then that you're able to continue [TS]

00:01:13   doing the thing that you should be doing [TS]

00:01:15   I very much enjoyed spending some time [TS]

00:01:18   in the reddit thread for that video who [TS]

00:01:21   there was lots of great jokes in there [TS]

00:01:23   from cortex and hello internet listeners [TS]

00:01:26   you know about how you're a professional [TS]

00:01:28   podcaster who makes YouTube videos now [TS]

00:01:30   it's my favorite thing yeah I'm sure [TS]

00:01:32   that is your favorite thing Mike think I [TS]

00:01:34   can see why you would like that like to [TS]

00:01:35   change the frame of this mm-hmm but as [TS]

00:01:39   always with this stuff I always like to [TS]

00:01:40   promote the reddit thread because I feel [TS]

00:01:43   like four things that I see on the [TS]

00:01:46   Internet I'm always aware like oh the [TS]

00:01:47   conversation about the thing can often [TS]

00:01:49   be more enjoyable than the thing itself [TS]

00:01:50   and so that's why I always like to [TS]

00:01:52   really promote that reddit thread [TS]

00:01:54   because I know that experience that it's [TS]

00:01:57   like watching a thing and then joking [TS]

00:02:00   about it with a thousand anonymous [TS]

00:02:03   strangers is a way better experience [TS]

00:02:05   than just just watching the thing [TS]

00:02:06   directly so yes there were there were [TS]

00:02:08   lots of in jokes this time around for [TS]

00:02:10   this video which is inevitable my [TS]

00:02:12   absolute favorite is [TS]

00:02:13   what was the top comment when i went to [TS]

00:02:15   take a look which is how somebody [TS]

00:02:17   noticed that the ad at the end of the [TS]

00:02:19   video you introduce it by saying this [TS]

00:02:21   episode has been brought to you by it's [TS]

00:02:24   like you it just shows like where your [TS]

00:02:28   brain has been for the last four months [TS]

00:02:29   which is just making podcasts or not I [TS]

00:02:32   disagree with that the CSO dove gray [TS]

00:02:35   explains that's what it is that's what [TS]

00:02:37   you've never done that before like [TS]

00:02:38   either I think that you're just trying [TS]

00:02:40   to get out of this one my friend is [TS]

00:02:42   prior art on that guy's it's an episode [TS]

00:02:44   of gray explains I don't buy it I think [TS]

00:02:46   that you one hundred percent which is [TS]

00:02:48   used to doing podcast ads and you just [TS]

00:02:50   put a podcast and at the end of the [TS]

00:02:52   video you just we're in a completely [TS]

00:02:53   wrong mindset for I think it's hilarious [TS]

00:02:55   disagree disagree this episode of the [TS]

00:02:58   YouTube podcast i mate yeah exactly it [TS]

00:03:01   makes perfect sense how long you been [TS]

00:03:03   working on this video for like how long [TS]

00:03:05   did it actually take to put this one [TS]

00:03:07   together and that is an interesting [TS]

00:03:09   question let me look at my calendar here [TS]

00:03:12   the first draft of this video was done [TS]

00:03:15   in the beginning of februari okay and i [TS]

00:03:18   know that because this is when i was in [TS]

00:03:24   Amsterdam the product of us gradation [TS]

00:03:26   this video it is totally a product of a [TS]

00:03:29   gradation this video uh regular [TS]

00:03:33   listeners now I do like to go away to [TS]

00:03:35   try to do like focused on solid work and [TS]

00:03:40   I was having trouble writing and I took [TS]

00:03:43   a great kitchen to go to Amsterdam and I [TS]

00:03:46   was working on something else that I [TS]

00:03:48   thought was going to be the next video [TS]

00:03:49   but I was having a really hard time with [TS]

00:03:50   it and it wasn't going anywhere and at [TS]

00:03:52   some point in that trip I just wrote a [TS]

00:03:56   very rough draft of the thing that would [TS]

00:03:59   become this video and then over the next [TS]

00:04:02   few weeks realized oh I think this is [TS]

00:04:03   the thing that I should work on and I [TS]

00:04:05   stopped working on the other project and [TS]

00:04:07   instead shifted focus to to this one so [TS]

00:04:10   that's the starting point of this you [TS]

00:04:11   haven't seen it this video is about the [TS]

00:04:14   social security number in the US and [TS]

00:04:16   what that means and where it came from [TS]

00:04:17   and I guess may I took from it's like [TS]

00:04:20   why is fatally flawed as a means of [TS]

00:04:23   identification we have something in the [TS]

00:04:26   UK called the net [TS]

00:04:27   tional insurance number yeah yeah which [TS]

00:04:30   is very similar but it's not used and in [TS]

00:04:32   ours actually says it's got printed on [TS]

00:04:34   it that it is not a form of [TS]

00:04:35   identification so the UK kind of stuck [TS]

00:04:38   to that as a thing as opposed to I read [TS]

00:04:41   some of the animation and this is just [TS]

00:04:43   so good like a lot of the jokes in this [TS]

00:04:44   one really really good so it's either [TS]

00:04:47   you or your enemy as someone was having [TS]

00:04:49   a good day like there was a lot of [TS]

00:04:50   really funny stuff in this one but I [TS]

00:04:52   enjoyed a lot I think my favorite part [TS]

00:04:54   is the caveman talking to the diner [TS]

00:04:56   circles the dinosaurs called Bruno that [TS]

00:04:59   just really got me man hey why is the [TS]

00:05:01   data so cool Bruno it doesn't matter but [TS]

00:05:03   I love it now you have to ask the [TS]

00:05:04   animator that was it that was his joke [TS]

00:05:06   oh really I'm pleased that I pleased [TS]

00:05:08   that kind of stuff happening though ya [TS]

00:05:09   know is that this is the collaboration [TS]

00:05:10   there was a lot of really good humor in [TS]

00:05:13   this one yeah it's working well I'm I'm [TS]

00:05:15   glad you liked it I'm I'm sort of [TS]

00:05:17   frankly baffled as to why anyone outside [TS]

00:05:20   of the United States would have any [TS]

00:05:21   interest in this video at all because [TS]

00:05:22   it's such a oh well you see let me tell [TS]

00:05:25   you because sometimes okay look I love [TS]

00:05:29   the United States of America right I [TS]

00:05:31   love all the people within out a lot the [TS]

00:05:33   culture i love the place i'll have [TS]

00:05:34   everything but when you live outside of [TS]

00:05:36   the US any time that you can see that [TS]

00:05:38   the US has done something that's kind of [TS]

00:05:40   silly mm-hmm and stupid mm-hmm there is [TS]

00:05:43   an enjoyment in that to be had by people [TS]

00:05:46   outside of the US uh okay hmm it was [TS]

00:05:50   like ah look at you now that kind of and [TS]

00:05:54   I you know I particularly liked the [TS]

00:05:56   Eagle sound when the passport was you [TS]

00:05:59   know you kid there was like his bald [TS]

00:06:01   eagle noise yeah about reach in the [TS]

00:06:03   background I spent a lot of time going [TS]

00:06:05   through sound effects vehicles trying to [TS]

00:06:06   find just the right one for that I was [TS]

00:06:08   like that was a very last minute [TS]

00:06:11   addition that I think there was actually [TS]

00:06:13   the morning of I decided to put that in [TS]

00:06:15   it was it was very last minute was that [TS]

00:06:17   Eagle sign those kinds of things really [TS]

00:06:19   appeal to non-americans I think yeah [TS]

00:06:24   well okay I guess I guess that makes [TS]

00:06:25   some some sense then I figured this [TS]

00:06:27   would be a video with much more narrow [TS]

00:06:29   appeal but i'm looking through the [TS]

00:06:31   demographics from the live feed stuff in [TS]

00:06:34   like why is anybody not in America [TS]

00:06:35   watching this video I don't understand [TS]

00:06:37   well I mean talking about appeal was [TS]

00:06:40   to do this it looks like it's doing very [TS]

00:06:42   well as we record it's like Oh liking it [TS]

00:06:45   like kind closed closing in on 1.5 [TS]

00:06:49   million views or something it looks like [TS]

00:06:51   it would do beef and by the time we're [TS]

00:06:52   done recording yeah I'm pretty I'm [TS]

00:06:54   pretty surprised this is that pent-up [TS]

00:06:55   demand man you know people just waiting [TS]

00:06:58   for that gray video hitting the bell [TS]

00:07:00   waiting for you to come you know hitting [TS]

00:07:01   the bell the little subscribe Belgian [TS]

00:07:03   know about this oh oh right yeah I'm [TS]

00:07:06   sorry yeah Bell me I think is the phrase [TS]

00:07:08   that is used on YouTube a lot now Bell [TS]

00:07:10   me bro but L me bro this is a this is [TS]

00:07:14   like a second level of notification for [TS]

00:07:16   YouTube like you have to explicitly [TS]

00:07:18   asked it to tell you about every videos [TS]

00:07:20   and creators this is part of the [TS]

00:07:22   evolution of what does a subscriber mean [TS]

00:07:24   nothing right yeah it's like yes they [TS]

00:07:27   transition subscribers into meaning [TS]

00:07:29   nothing and so then needed to add an [TS]

00:07:31   additional layer on top which would take [TS]

00:07:34   over the role of what subscribing used [TS]

00:07:36   to me yeah which I actually don't think [TS]

00:07:38   is the craziest of systems it it just [TS]

00:07:41   the word subscriber now means like that [TS]

00:07:47   that word doesn't match anymore and it [TS]

00:07:49   should really just be like on facebook [TS]

00:07:51   it should just be at you like this [TS]

00:07:53   channel right that's that would be more [TS]

00:07:55   appropriate terminology for what's [TS]

00:07:57   actually occurring that's a really good [TS]

00:07:58   way of putting it because that is like [TS]

00:08:00   how Facebook works I mean but then you [TS]

00:08:02   have the problem that I'm sure you two [TS]

00:08:03   but love whether like whole people a [TS]

00:08:05   transom right yeah yeah yeah only so [TS]

00:08:08   many people saw this if you just give us [TS]

00:08:09   a little bit of money everyone that [TS]

00:08:11   wanted to see it can see ya yeah that [TS]

00:08:15   right there is the reason why I really [TS]

00:08:16   don't use Facebook is I just I deeply [TS]

00:08:18   resent that their business practice is [TS]

00:08:20   based around holding your audience at [TS]

00:08:24   ransom for you alright that's that's [TS]

00:08:26   fundamentally what it is and it's why I [TS]

00:08:28   don't invest a lot of time in that [TS]

00:08:29   platform because it feels like I'm [TS]

00:08:31   investing I'm investing in my own jailer [TS]

00:08:34   right and it's like your own jailer will [TS]

00:08:36   make make you a bigger jail cells like [TS]

00:08:38   yes but I like I have a more [TS]

00:08:40   foundational problem with his [TS]

00:08:42   relationship right and don't I don't [TS]

00:08:44   really want to put more time into this [TS]

00:08:45   because it's like we've YouTube you just [TS]

00:08:47   I think the assumptions just all the [TS]

00:08:49   systems useless which is why everybody [TS]

00:08:51   doesn't see everything but with facebook [TS]

00:08:54   it's like [TS]

00:08:54   are they purposefully doing this like [TS]

00:08:56   they purposefully hold the content back [TS]

00:08:58   from all of the people that liked a page [TS]

00:09:00   so that the page creator will pay to [TS]

00:09:02   kind of effectively advertise their own [TS]

00:09:04   content out to their subscribers like [TS]

00:09:06   it's like this I get that it's just like [TS]

00:09:09   a to such a displeasure for it I don't [TS]

00:09:13   want to be involved in it yeah like I [TS]

00:09:16   don't mean that as an overblown metaphor [TS]

00:09:18   it really does feel like investing in my [TS]

00:09:20   own jailer the Facebook thing it just it [TS]

00:09:23   just feels like I am helping someone [TS]

00:09:25   with whom i have an antagonistic [TS]

00:09:27   relationship yeah and even if that makes [TS]

00:09:31   me better off I'd rather not be involved [TS]

00:09:34   in this right that that's the problem [TS]

00:09:35   there yeah I come just as we both do [TS]

00:09:38   better i am only but giving you more and [TS]

00:09:40   more power over me as less like no [TS]

00:09:42   thanks tell me everybody if you're a [TS]

00:09:44   subscriber to the youtube channel so you [TS]

00:09:46   can be notified you know don't worry I'm [TS]

00:09:48   not gonna flood you with notifications [TS]

00:09:50   no i mean like but one every six months [TS]

00:09:52   i think you can bank on turns out i did [TS]

00:09:55   bail you I didn't know that I'd bailed [TS]

00:09:57   you by I had bailed you oh did you get [TS]

00:09:59   the notification on your phone yeah but [TS]

00:10:03   I mean I was just on the your page now [TS]

00:10:05   and I clicked the bell button and it was [TS]

00:10:06   already it was already bailed so I've [TS]

00:10:08   already been bailed by me so thank you [TS]

00:10:10   Mike I appreciate it anytime anytime [TS]

00:10:12   maybe I could belly a second channel to [TS]

00:10:15   high-quality content over there see you [TS]

00:10:17   back in style though right like over a [TS]

00:10:20   million views in in like 12 hours yeah [TS]

00:10:23   yeah again i'm i'm sitting here deeply [TS]

00:10:27   surprised because I really did expect [TS]

00:10:29   that this was going to be a kind of [TS]

00:10:30   narrow interest video but maybe people [TS]

00:10:37   don't know until they start it though [TS]

00:10:38   right yeah it's very possible it could [TS]

00:10:41   just be people are freaking out and like [TS]

00:10:42   oh my god there's a new video and just [TS]

00:10:45   clicking on starved for this content it [TS]

00:10:47   could be anything yeah just like cgpgrey [TS]

00:10:50   upload why I hate your mum alright well [TS]

00:10:52   I mean yes I gotta see something it [TS]

00:10:57   seems like a dramatic shift in content [TS]

00:10:59   but okay I mean I sure there's some sort [TS]

00:11:02   of it yeah I'll have to see in a couple [TS]

00:11:06   of days [TS]

00:11:07   I get the audience retention graph I'll [TS]

00:11:09   be curious to see if that is wildly [TS]

00:11:11   different from other videos because it [TS]

00:11:13   actually I wouldn't be super surprised [TS]

00:11:15   if it is although the only thing I can [TS]

00:11:18   say there is how to put this I've had a [TS]

00:11:21   number of conversations that have [TS]

00:11:22   convinced me of the great importance of [TS]

00:11:24   the algorithm in terms of how many [TS]

00:11:27   subscribers see your thing like I think [TS]

00:11:29   you always know but I feel very [TS]

00:11:31   convinced about this uh and that i'm [TS]

00:11:35   gonna i'm going to be pretty confident [TS]

00:11:37   that the drop-off rate isn't really [TS]

00:11:39   dramatic because i think if it was it [TS]

00:11:42   wouldn't be getting pushed out to my [TS]

00:11:44   subscribers i think it would it would be [TS]

00:11:45   buried very quickly by the YouTube [TS]

00:11:47   algorithm if you're right clicking you [TS]

00:11:48   wouldn't go 1.2 million views if it was [TS]

00:11:51   about to drop off a cliff in two days [TS]

00:11:53   yeah right it's what you're saying that [TS]

00:11:55   yeah that that's what I'm thinking it [TS]

00:11:57   never would have gotten to this point [TS]

00:11:58   because of because of those some of [TS]

00:12:01   those conversations that I've had I was [TS]

00:12:02   actually thinking before I uploaded this [TS]

00:12:05   that this might this might be the video [TS]

00:12:08   that I upload and it just does terribly [TS]

00:12:10   like because the algorithm doesn't [TS]

00:12:12   recommend it so I was kind of prepared [TS]

00:12:15   to be sitting at like a hundred or two [TS]

00:12:19   hundred thousand views a month from now [TS]

00:12:21   right for a thick like if the algorithm [TS]

00:12:22   just says like oh people are hitting it [TS]

00:12:24   and abandoning it immediately because [TS]

00:12:25   too narrow focused so i will i will say [TS]

00:12:29   i am quite relieved that that is that [TS]

00:12:32   seems to not be the case i still wonder [TS]

00:12:33   if like you could be in a place where [TS]

00:12:35   you're tricking the algorithm nuh [TS]

00:12:36   because you have so many other funnels [TS]

00:12:39   that you push people to that the [TS]

00:12:42   algorithm thinks that it's a video [TS]

00:12:44   people were looking for so it pumps it [TS]

00:12:46   up anyway yeah it might be the case if [TS]

00:12:49   your youtube don't listen to this yeah [TS]

00:12:51   don't listen you to you don't you don't [TS]

00:12:53   need to adjust anything the system's [TS]

00:12:55   working just fine skip ahead just a [TS]

00:12:57   little bit skip ahead will complain [TS]

00:12:59   about some stuff later you can listen to [TS]

00:13:01   that but you know this part don't listen [TS]

00:13:03   to that just assume with like your [TS]

00:13:04   mailing list and like Twitter and the [TS]

00:13:07   reddit and then you know because you [TS]

00:13:09   your videos always end up climbing [TS]

00:13:10   reddit a bit I think because you have [TS]

00:13:13   such an active subreddit they seem to [TS]

00:13:15   bubble up to the front page quite a lot [TS]

00:13:17   right [TS]

00:13:19   yeah they do they tend to do well on [TS]

00:13:21   reddit uh and that I'm sure pushes a lot [TS]

00:13:24   of people into the video which I'm I [TS]

00:13:25   assume in flight sit in the alga the [TS]

00:13:27   room anyway yeah I just I don't know um [TS]

00:13:32   I feel like I used to be much more on [TS]

00:13:36   that side but again i'll just say like [TS]

00:13:40   if I think some I have been given the [TS]

00:13:43   impression that this has something has [TS]

00:13:45   changed in YouTube that the the external [TS]

00:13:49   factors are mattering less than they may [TS]

00:13:52   have in the past and it's much more a [TS]

00:13:55   game of seeing what the retention is [TS]

00:13:59   very quickly that there's like a system [TS]

00:14:02   that tries to predict in advance if this [TS]

00:14:05   video is going to be a good video very [TS]

00:14:07   quickly based on the initial responses [TS]

00:14:10   with the retention though I do wonder if [TS]

00:14:12   that like again with the nature of the [TS]

00:14:14   way that you make videos which is [TS]

00:14:15   different to most people that because [TS]

00:14:18   you make so few if people enjoy your [TS]

00:14:21   content don't just watch it because if [TS]

00:14:24   something likes lesson let's imagine you [TS]

00:14:26   have 250,000 people right LAN are really [TS]

00:14:31   big fans and we'll just watch the videos [TS]

00:14:33   because you made them mm-hmm and because [TS]

00:14:35   there's so few of them that like they [TS]

00:14:37   may as well watch it all because that's [TS]

00:14:39   what they're gonna get for a couple of [TS]

00:14:40   months right like you assume that there [TS]

00:14:41   is a portion of the ordinance that know [TS]

00:14:42   this about you mmm that maybe again [TS]

00:14:46   that's also tricking the algorithm [TS]

00:14:47   because that you're at your initial [TS]

00:14:49   retention figures are good because those [TS]

00:14:51   people were just watching it anyway [TS]

00:14:53   because I've always thinking to be [TS]

00:14:54   waiting for four months it may as well [TS]

00:14:55   ms will finish these next four minutes [TS]

00:14:58   you know because of all eyes are they [TS]

00:15:00   gonna do yeah I guess what you're saying [TS]

00:15:03   here is I've trained my audience not to [TS]

00:15:04   be picky I think there's got to be a [TS]

00:15:07   percentage of people that are that way [TS]

00:15:09   right then we'll just watch it because [TS]

00:15:11   it's always going to be an element of [TS]

00:15:13   entertainment whether they care about [TS]

00:15:16   the thing that it's about or not like I [TS]

00:15:19   feel like I am in that place with your [TS]

00:15:20   videos I find them entertaining that [TS]

00:15:22   I'll watch them I don't care what [TS]

00:15:23   they're about it's like no I see this [TS]

00:15:25   one to be like ah social security I mean [TS]

00:15:28   I don't really care about that oh I'll [TS]

00:15:30   wait for the next one [TS]

00:15:32   you know my beard will go a little bit [TS]

00:15:33   grayer and and then I'll get the next [TS]

00:15:35   one do you know what I mean like I just [TS]

00:15:37   see it it's like well this I see it as [TS]

00:15:38   entertainment I'm not like waiting for C [TS]

00:15:40   to be great to teach me something I need [TS]

00:15:42   yeah yeah I view the videos very much in [TS]

00:15:45   that category as well it's interesting [TS]

00:15:47   you say that though because that does [TS]

00:15:48   relate to perhaps my the favorite kind [TS]

00:15:52   of comment that I get is when when I do [TS]

00:15:55   see people leave a comment saying that [TS]

00:15:57   they watched a video about a topic on [TS]

00:16:00   which they thought that they had [TS]

00:16:01   absolutely no interest at all and and [TS]

00:16:03   still found it interesting I think I [TS]

00:16:05   feel that way about most videos like a [TS]

00:16:07   lot of the stuff that you make is just [TS]

00:16:09   not a thing that I am interested in [TS]

00:16:10   right because I think a lot of our base [TS]

00:16:12   interests are very different like I've [TS]

00:16:15   watched your star trek video and I found [TS]

00:16:17   it very interesting and I I've seen like [TS]

00:16:19   one star trek movie and maybe two [TS]

00:16:20   episodes of the TV show I'm not [TS]

00:16:22   interested in Star Trek you know the [TS]

00:16:24   lord of rings videos I don't care about [TS]

00:16:26   little rings but watch the videos yeah [TS]

00:16:28   maybe maybe you have a point there and [TS]

00:16:30   then maybe that is that is related to [TS]

00:16:32   the kind of comment that I find most [TS]

00:16:34   satisfying in terms of feedback and [TS]

00:16:36   people like yeah this thing sounded [TS]

00:16:38   really boring but it turns out that like [TS]

00:16:40   you've you've made it interesting to to [TS]

00:16:43   hear about a Social Security number yet [TS]

00:16:45   ID number in a country in which I don't [TS]

00:16:47   reside well I means that that is what [TS]

00:16:49   you do though right like it's why it [TS]

00:16:52   takes so long to make the videos because [TS]

00:16:54   you have to make them interesting you [TS]

00:16:57   could make way more if you were just [TS]

00:16:59   like not worrying about the [TS]

00:17:00   entertainment aspect of it you know but [TS]

00:17:02   I think you do a really good job your [TS]

00:17:04   talent is in that you're able to make [TS]

00:17:06   these things interesting whether [TS]

00:17:08   someone's interested in or not but [TS]

00:17:09   that's why they also take two months to [TS]

00:17:11   make each one of them so here's that's [TS]

00:17:13   my specialty boring topics making boring [TS]

00:17:16   topics fun this is the next tagline I'm [TS]

00:17:19   just trying to rebrand you okay like I'm [TS]

00:17:21   getting really good at the the new [TS]

00:17:23   taglines for your channel she's like [TS]

00:17:25   really boring stuff that's kind of fun [TS]

00:17:27   it's kind of fun gutsy to be right back [TS]

00:17:30   seat to be cracked perfect this video [TS]

00:17:34   has been brought to you by hover when [TS]

00:17:37   you have a great idea for your side [TS]

00:17:39   project you need to give it a great [TS]

00:17:41   domain name and finding that perfect [TS]

00:17:43   domain name is ridiculously easy way [TS]

00:17:46   hover hover has over 400 domain [TS]

00:17:48   extensions to end your domain with all [TS]

00:17:51   the classics that you're used to the [TS]

00:17:53   dot-coms the dot Nets plus all the fun [TS]

00:17:56   crazy jokey domains once you pick what [TS]

00:17:58   you need you can use it to get an on [TS]

00:18:00   brand or professional email address so [TS]

00:18:03   that you're not contacting people with [TS]

00:18:05   your at hotmail email address that [TS]

00:18:08   doesn't look very good does it know you [TS]

00:18:10   have a domain name you want to be able [TS]

00:18:12   to send email from that domain hover [TS]

00:18:15   lets you do this and it will work with [TS]

00:18:17   whatever email program you're already [TS]

00:18:19   using and if you need any help at all [TS]

00:18:22   hovers awesome support team is there to [TS]

00:18:24   give you a hand give them a call an [TS]

00:18:27   actual person will pick up the phone and [TS]

00:18:29   answer whatever questions you have no [TS]

00:18:32   annoying phone trees or being [TS]

00:18:34   transferred from one department to [TS]

00:18:35   another so whatever the idea is that you [TS]

00:18:38   have in your head for your side projects [TS]

00:18:40   go to hover com / cortex to grab the [TS]

00:18:45   perfect domain name for it and when you [TS]

00:18:47   go to hover com / cortex you'll find out [TS]

00:18:50   more and get ten percent off your first [TS]

00:18:54   purchase once again that's hover com / [TS]

00:18:57   cortex to get ten percent off your first [TS]

00:19:00   purchase thank you so much to hover for [TS]

00:19:02   their support of this show and relay FM [TS]

00:19:05   we were talking last time about my [TS]

00:19:08   feeling of whether mice which video was [TS]

00:19:10   good enough right mm-hmm like we're [TS]

00:19:12   sitting on it honing it hone in it I've [TS]

00:19:15   got to put it out there and you said [TS]

00:19:18   that you sometimes feel like that I [TS]

00:19:19   imagine this from them that surely was [TS]

00:19:22   some extra pressure on you oh my god [TS]

00:19:24   Michael when when you were talking about [TS]

00:19:26   that I just I was like not really decide [TS]

00:19:28   because because I thought I just kept [TS]

00:19:34   thinking like we're gonna have this [TS]

00:19:35   conversation again you know whenever [TS]

00:19:37   this this video goes up yes I think that [TS]

00:19:42   there's a few things going on here but [TS]

00:19:43   this this is a video that it's [TS]

00:19:50   it's fine like we were talking about [TS]

00:19:53   last time in the parade of failures [TS]

00:19:54   episode how you can see like flaws and [TS]

00:19:56   your own stuff yeah and this is a video [TS]

00:20:00   in which I can just see a thousand [TS]

00:20:03   things that I would that I would want to [TS]

00:20:05   change I kids it's it's a funny thing [TS]

00:20:08   but like even the fact that the video is [TS]

00:20:09   I think the the running time is [TS]

00:20:11   something like seven minutes of me [TS]

00:20:13   talking about stuff and that's an [TS]

00:20:15   indication to me of like his videos too [TS]

00:20:17   long right if I had another few weeks to [TS]

00:20:20   work on it I could get this down to five [TS]

00:20:22   minutes like this this to me feels like [TS]

00:20:25   it should be a five minute video that is [TS]

00:20:27   quite a long video Yeah right like if a [TS]

00:20:30   video goes over five minutes it tends to [TS]

00:20:32   be a bigger topic than this yeah and [TS]

00:20:36   this this is exactly the thing it's like [TS]

00:20:38   you know it is that old joke of like it [TS]

00:20:40   takes it takes longer to write a shorter [TS]

00:20:41   letter like this is exactly the thing it [TS]

00:20:43   takes longer to make a shorter video and [TS]

00:20:45   it's it's this one and it was also the [TS]

00:20:48   death and dynasties video is the same [TS]

00:20:50   thing of like they're both around seven [TS]

00:20:52   minutes which to me feels like a it's [TS]

00:20:56   good enough like you were talking with [TS]

00:20:58   your switch video last time like it's [TS]

00:21:00   good enough and it starts to get into [TS]

00:21:02   the questions of how long do you want to [TS]

00:21:05   spend on this before actually getting it [TS]

00:21:07   uploaded and the death and dynasties one [TS]

00:21:10   was an example of I wanted that one to [TS]

00:21:12   go up relatively quickly after the rules [TS]

00:21:13   for rulers because I felt like it was an [TS]

00:21:15   important little follow-up and it had to [TS]

00:21:17   be timed in a very particular way for [TS]

00:21:19   the election no even no further comment [TS]

00:21:21   on that interpret that however however [TS]

00:21:24   you wish that I chose to upload that the [TS]

00:21:26   day before rather than the day after the [TS]

00:21:28   election but anyway moving right along [TS]

00:21:30   and then this one is it was a similar [TS]

00:21:32   thing of just simply the sheer amount of [TS]

00:21:36   time it has been since I uploaded [TS]

00:21:38   something before right and combine that [TS]

00:21:42   with what i'm thinking is going to be a [TS]

00:21:44   relatively narrow interest topic it's [TS]

00:21:47   like you have spent many weeks on this [TS]

00:21:51   already is it really worth it to maybe [TS]

00:21:55   spend two or three more weeks trying to [TS]

00:21:59   shave down two minutes off of this video [TS]

00:22:04   but not you know you would you knew you [TS]

00:22:06   were not making a magnum opus exactly [TS]

00:22:09   yeah but this wasn't like a human's did [TS]

00:22:11   not apply right like this this video [TS]

00:22:13   wasn't you know intended to be a big [TS]

00:22:15   deal right so that's why when you were [TS]

00:22:18   having that a conversation about your [TS]

00:22:20   switch video like this is all that was [TS]

00:22:21   running through my head was like I am in [TS]

00:22:23   the middle of this exact calculation [TS]

00:22:25   right now of what point do you stop [TS]

00:22:28   working on a thing and publish it and [TS]

00:22:31   there's an additional difficulty here [TS]

00:22:35   which is to talk talking behind the [TS]

00:22:36   scenes of how this video got produced is [TS]

00:22:39   that it's actually the script that ended [TS]

00:22:43   up being the thing that I'm talking [TS]

00:22:44   about was actually only made in the [TS]

00:22:48   second half of the writing phase so the [TS]

00:22:51   thing that I started in Amsterdam was a [TS]

00:22:53   video that was very narrowly focused on [TS]

00:22:56   just the number and a lot to do with the [TS]

00:22:59   digits and like the patterns of the [TS]

00:23:01   digits and and what do all of these [TS]

00:23:02   things mean but three weeks into working [TS]

00:23:06   on that I realize like this this does [TS]

00:23:09   not work as a video but I've kept [TS]

00:23:11   pulling in all of these other things [TS]

00:23:12   that were related to it and so this is [TS]

00:23:15   also a case of where I feel like I ended [TS]

00:23:16   up with a kind of Frankenstein's monster [TS]

00:23:19   video about is it about the card or is [TS]

00:23:23   it about the number like I feel like [TS]

00:23:25   that's a lot less smooth then it could [TS]

00:23:27   have otherwise been because the original [TS]

00:23:29   video had nothing to do with the card it [TS]

00:23:31   was entirely the number but then I kept [TS]

00:23:34   accreting all of these things that I [TS]

00:23:36   thought were interesting around the card [TS]

00:23:38   or around the system and ended up kept [TS]

00:23:40   shrinking and shrinking and shrinking [TS]

00:23:42   and cutting down to essentially nothing [TS]

00:23:44   what I had spent the first several weeks [TS]

00:23:47   on so it's it's it was an interesting [TS]

00:23:49   process and I'm relieved that it's over [TS]

00:23:52   look very relieved it's over so when you [TS]

00:23:55   were doing these on your own I assume [TS]

00:23:58   that it was easier to keep working and [TS]

00:24:06   working and refining and refining and [TS]

00:24:08   improving because all you were doing [TS]

00:24:10   which is making more work for yourself [TS]

00:24:12   is my assumption would be that when [TS]

00:24:16   you're working with somebody else [TS]

00:24:18   you may not continue to give them all [TS]

00:24:21   the tiny tiny my new changes because you [TS]

00:24:25   have to keep asking somebody to do it [TS]

00:24:26   right do you see while going with that I [TS]

00:24:29   know where you're going with this but [TS]

00:24:31   the the thing that I have been doing so [TS]

00:24:34   far with the animator and there's [TS]

00:24:36   there's another video which i started in [TS]

00:24:39   November which hopefully will be up in a [TS]

00:24:41   month or two which has been going [TS]

00:24:43   through the same process is basically [TS]

00:24:49   the animations don't happen until the [TS]

00:24:51   last possible second so any real [TS]

00:24:55   animation does not occur until I have [TS]

00:24:58   recorded the audio that makes a little [TS]

00:25:00   sense all right but there's a lot that [TS]

00:25:02   can be done ahead of time illustration [TS]

00:25:05   Robin an animation right I assume yeah [TS]

00:25:08   so there's a lot of storyboarding that [TS]

00:25:10   can be done and in particular there's a [TS]

00:25:12   lot of asset creation that can be done [TS]

00:25:16   so what I'm trying to do is is let the [TS]

00:25:20   animator know like we're going to need [TS]

00:25:22   teachers we're going to need [TS]

00:25:23   firefighters we're going to need an [TS]

00:25:25   Amish guy all right we're gonna need [TS]

00:25:26   these things we're going to need these [TS]

00:25:27   things and if we only end up using half [TS]

00:25:31   of the assets that are created that's [TS]

00:25:33   not there's not a terrible loss and it [TS]

00:25:36   means that if we have more than is [TS]

00:25:38   necessary like it helps in the animation [TS]

00:25:39   phase later so I'd have to look at the [TS]

00:25:42   actual calendar but I think this was [TS]

00:25:45   maybe ten calendar days of real like I [TS]

00:25:48   have recorded the audio go like we're [TS]

00:25:50   going to animate it now um it's of some [TS]

00:25:53   somewhere around there but nonetheless [TS]

00:25:56   the animators been working on assets [TS]

00:26:00   since almost the very beginning when I [TS]

00:26:03   started writing a thing I like I'm [TS]

00:26:04   pretty sure we're gonna do with social [TS]

00:26:05   security video just start drawing social [TS]

00:26:08   security cards and we'll figure it out [TS]

00:26:09   later did you feel like an extra [TS]

00:26:12   pressure I don't know what the audience [TS]

00:26:14   or to the business like who's has been [TS]

00:26:17   such a big break was there like [TS]

00:26:18   additional pressure than just the usual [TS]

00:26:21   pressures I was trying to tell myself [TS]

00:26:27   that there wasn't but obviously I think [TS]

00:26:31   there is [TS]

00:26:32   I think there really is a feeling of [TS]

00:26:33   like I can see it in the feedback that [TS]

00:26:36   if I go dark for a while people start [TS]

00:26:39   assuming that I'm working on something [TS]

00:26:40   really big that makes sense it does make [TS]

00:26:44   sense from an audience member [TS]

00:26:45   perspective and occasionally that has [TS]

00:26:48   happened there's been a bigger video [TS]

00:26:50   after a bigger break and so I do know [TS]

00:26:52   that they're there is some kind of [TS]

00:26:54   audience inbuilt expectation for that [TS]

00:26:57   and yet it does make it harder but I did [TS]

00:27:03   very much try to ignore that and I was [TS]

00:27:07   expecting that this video would go very [TS]

00:27:09   much counter to the pattern like I was [TS]

00:27:11   not expecting this video to do super [TS]

00:27:13   well and so I'm like I'm prepared to go [TS]

00:27:17   against that pattern to not feel like I [TS]

00:27:19   have to have a big long amazing video [TS]

00:27:23   that appeals to the entire audience like [TS]

00:27:26   I'm willing to do something that that [TS]

00:27:28   I'm risking being much smaller and doing [TS]

00:27:30   much less well than on average so I'm [TS]

00:27:34   people to risk going against the normal [TS]

00:27:37   pattern but yeah without a doubt I think [TS]

00:27:39   when it gets to be a longer time between [TS]

00:27:41   videos there there is more expectation [TS]

00:27:45   and pressure that the next video is [TS]

00:27:47   going to be larger but it's like I can't [TS]

00:27:50   change the fact that that's not always [TS]

00:27:51   going to work so I try to ignore that [TS]

00:27:54   but in my hearts of hearts like I wish I [TS]

00:27:56   had some three hour long video that I [TS]

00:27:59   had released right of life look at this [TS]

00:28:00   thing it's amazing right that but that's [TS]

00:28:02   that's just not the way it's going to [TS]

00:28:03   work out all the time why make that risk [TS]

00:28:06   like why you know you say like you're [TS]

00:28:08   okay with making the risk of choosing to [TS]

00:28:11   do a video that might not have the [TS]

00:28:13   broadest appeal but like why would you [TS]

00:28:17   make that risk why not I mean you know [TS]

00:28:20   as easy as it would be why not do [TS]

00:28:22   something I'll make a choice to do [TS]

00:28:24   something that has already repeal like [TS]

00:28:25   why would you settle on that and be like [TS]

00:28:27   okay I'm fine didn't make this risk I [TS]

00:28:28   think there's a part of me which is very [TS]

00:28:33   happy to go against expectations as well [TS]

00:28:35   like this then there's a there's a part [TS]

00:28:39   of me which is which sees a real upside [TS]

00:28:42   in actually potentially releasing a [TS]

00:28:45   thing [TS]

00:28:46   that doesn't match expectations after a [TS]

00:28:48   real big break because then it's like [TS]

00:28:50   precedent-setting right like hey cgpgrey [TS]

00:28:53   might disappear for a couple months and [TS]

00:28:54   you're gonna get a video on a detail of [TS]

00:28:58   a bureaucratic system that you're not [TS]

00:28:59   involved in like that like don't don't [TS]

00:29:02   it feels like it's helping out future me [TS]

00:29:05   by not setting expectations yeah this is [TS]

00:29:08   this is a big thing for you this is what [TS]

00:29:10   this is the thing you do this I know [TS]

00:29:12   this of you like this this idea of like [TS]

00:29:15   trying to set the expectation that there [TS]

00:29:20   is no expectations that are set mm-hmm [TS]

00:29:22   like that is the X the expectation you [TS]

00:29:24   want to say is that there isn't any [TS]

00:29:26   exactly perfect that is that is nailed [TS]

00:29:31   it that's like it's like the only rule [TS]

00:29:33   is there's no rules yeah exactly exactly [TS]

00:29:36   I mean I think again we touch on this [TS]

00:29:40   last time but it's the same thing with [TS]

00:29:41   like expectations about what the topics [TS]

00:29:43   my video is cover and I always feel like [TS]

00:29:45   my videos cover things that interest me [TS]

00:29:47   like I'm making videos that interest me [TS]

00:29:49   that's all it is if you're seeing a [TS]

00:29:51   pattern that's in your mind that's on [TS]

00:29:53   you right that's not on me so yeah I [TS]

00:29:56   think I think you're right there Mike [TS]

00:29:57   that there is definitely a I don't mind [TS]

00:30:01   trying to nail home that there's no [TS]

00:30:03   expectation with regards to schedule or [TS]

00:30:06   topic or or video quality or or whatever [TS]

00:30:09   right just like they're just gonna be [TS]

00:30:11   things sometimes and sometimes there's [TS]

00:30:13   not so another new tagline for the [TS]

00:30:15   channel we don't need more tag lines [TS]

00:30:18   it's like a paragraph of text on the [TS]

00:30:21   banner of the image yeah starts out with [TS]

00:30:23   okay listen I need set some ground rules [TS]

00:30:26   here you should know what you're getting [TS]

00:30:28   into finishes just bail me bro today's [TS]

00:30:32   episode of cortex is brought to you by [TS]

00:30:34   Casper the company focused on sleep that [TS]

00:30:36   has gone ahead and created the perfect [TS]

00:30:37   mattress it will sell it directly to you [TS]

00:30:40   and eliminate those Commission driven [TS]

00:30:42   inflated prices Casper's in-house team [TS]

00:30:45   of engineers spent thousands of hours [TS]

00:30:46   developing their mattress he has a sleek [TS]

00:30:48   design as delivered and it's impossibly [TS]

00:30:50   small box so you can very easily get it [TS]

00:30:52   up the stairs caspar now offers an [TS]

00:30:54   adaptive pillow and soft breathable [TS]

00:30:56   sheets as well their mattress have made [TS]

00:30:58   a supportive memory for [TS]

00:30:59   it has just the right thing and just the [TS]

00:31:01   right bounds and is breathable design [TS]

00:31:03   helps to regulate your temperature for [TS]

00:31:04   out the night it is obsessively [TS]

00:31:06   engineered at a shockingly fair price [TS]

00:31:09   because Casper have been able to go [TS]

00:31:11   ahead and eliminate those showrooms [TS]

00:31:14   they're able to pass those savings [TS]

00:31:15   directly on to you all of Casper's [TS]

00:31:18   mattresses are quality and they are [TS]

00:31:21   designed and developed in America buying [TS]

00:31:23   a Casper mattress online is completely [TS]

00:31:25   risk-free yes it is risk-free because [TS]

00:31:28   they offer a free delivery and free [TS]

00:31:29   return to the US Canada and now the UK [TS]

00:31:32   as well with a 100 night home trial if [TS]

00:31:35   you don't love it they'll pick it up and [TS]

00:31:37   refund you everything you should be able [TS]

00:31:39   to sleep on that mattress know that it's [TS]

00:31:41   right for you feel comfortable in it [TS]

00:31:43   make sure that you have your best dreams [TS]

00:31:44   in it before you go ahead and say yeah [TS]

00:31:47   i'm going to sleep on this for the next [TS]

00:31:48   third of my life so you get that 109 [TS]

00:31:50   home trial so you can truly give it a go [TS]

00:31:52   you can get fifty dollars towards any [TS]

00:31:54   mattress purchase by visiting casper [TS]

00:31:56   calm / cortex and using the code cortex [TS]

00:31:59   terms and conditions apply thank you so [TS]

00:32:01   much to casper for their continued [TS]

00:32:02   support of this show is the thing i want [TS]

00:32:05   to talk to you about yeah we have spoken [TS]

00:32:08   at length about one of our favorite I RS [TS]

00:32:10   applications which is called workflow [TS]

00:32:12   and workflow hmm enables you to if you [TS]

00:32:18   have an iOS device to create little [TS]

00:32:20   actions they chained together our [TS]

00:32:21   applications they talk to ap is it's a [TS]

00:32:25   way for you to kind of automate some [TS]

00:32:26   stuff on your deal is it listen to you [TS]

00:32:28   listen to your boring explanation there [TS]

00:32:30   Mike do you know what workflow allows [TS]

00:32:31   you to do what does it do it allows you [TS]

00:32:33   to use your iPad like a professional [TS]

00:32:36   device yes it is the key tool that [TS]

00:32:40   allows you to use your iPad like a [TS]

00:32:43   professional would that's what workflow [TS]

00:32:46   is and vital irreplaceable tool we're in [TS]

00:32:50   a situation right now where even the [TS]

00:32:52   best thing all the worst thing has [TS]

00:32:53   happened and there is literally no way [TS]

00:32:55   to know in which direction this is going [TS]

00:32:57   to go because Apple has bought the [TS]

00:32:59   company that makes it hmm [TS]

00:33:04   so we are sitting right now a crossroads [TS]

00:33:07   in which either apple takes this [TS]

00:33:12   application then this team to build [TS]

00:33:14   something like workflow native to the [TS]

00:33:17   platform like its it has it hooks deep [TS]

00:33:19   within the heart of iOS maybe Mac OS or [TS]

00:33:23   they just really like this team and [TS]

00:33:26   they're just going to go work on [TS]

00:33:27   something else and workflow which is [TS]

00:33:28   currently available and now free so you [TS]

00:33:30   should try it if you've never played a [TS]

00:33:32   bit before that we'll just kind of [TS]

00:33:35   wither on the vine well I think we can [TS]

00:33:37   take heart in the great history of [TS]

00:33:42   software acquisitions in the modern [TS]

00:33:44   world I think we can all agree that when [TS]

00:33:47   a big company acquires a small company [TS]

00:33:49   it has always been for the best for the [TS]

00:33:52   best it's like you know they're usually [TS]

00:33:57   sunset it and sunsets are nice you know [TS]

00:33:59   yeah dude you can enjoy a sunset yeah [TS]

00:34:02   yeah say what what would you say eighty [TS]

00:34:05   percent of acquisitions the result is [TS]

00:34:07   the product acquired lingers for a while [TS]

00:34:11   with software updates in doubt and then [TS]

00:34:15   eventually just dies and the team who [TS]

00:34:18   creates it is absorbed within the larger [TS]

00:34:21   monstrosity and then to those people [TS]

00:34:23   wait until their contracts up and their [TS]

00:34:26   shares vest and then they leave the big [TS]

00:34:28   company and saw their own thing with the [TS]

00:34:29   money that they made reckons to be how [TS]

00:34:31   it goes yeah that seems like eighty [TS]

00:34:33   percent of acquisitions yeah so I've [TS]

00:34:40   been going through the grieving process [TS]

00:34:41   about this honestly it's been a really [TS]

00:34:46   weird week or two for me because i have [TS]

00:34:50   like I've gone through sadness and anger [TS]

00:34:52   and bargaining I've been going through [TS]

00:34:54   all of this because I really like to [TS]

00:35:00   work on iOS right it's a big thing for [TS]

00:35:03   me and and you nailed it in saying that [TS]

00:35:05   like if you want to work on iOS you kind [TS]

00:35:07   of have to have this application because [TS]

00:35:09   there's some stuff that you just can't [TS]

00:35:10   do otherwise yeah there were there were [TS]

00:35:13   two changes that made working on an iPad [TS]

00:35:18   a a real laptop replacement for a lot of [TS]

00:35:22   people and they were split-screen [TS]

00:35:25   multitasking and the existence of the [TS]

00:35:27   workflow app I think those two things [TS]

00:35:30   together are the key that changed the [TS]

00:35:36   way I OS and the way iPads work for a [TS]

00:35:39   lot of people they've made it possible [TS]

00:35:41   to replace a laptop or replace a [TS]

00:35:44   computer for a large portion of your [TS]

00:35:46   work and there isn't anything that [TS]

00:35:49   replaces workflow though there isn't [TS]

00:35:52   another application I mean if it went [TS]

00:35:54   away the way that you would replace it [TS]

00:35:55   is by doing things slower and or in a [TS]

00:36:00   more conversant a right using two or [TS]

00:36:03   three applications in strange ways to [TS]

00:36:05   try and replace one mmm and it's a [TS]

00:36:10   concern for me and this is just [TS]

00:36:12   something that's been on my mind a lot [TS]

00:36:14   recently about not being in control of [TS]

00:36:18   things that you rely on I mean there's a [TS]

00:36:22   huge one for you which is YouTube right [TS]

00:36:24   you know we spoke about is so many times [TS]

00:36:26   I mean and there's been all these [TS]

00:36:27   stories recently of big companies [TS]

00:36:29   pulling out of YouTube ad buys and stuff [TS]

00:36:32   like that mmm and it's like well that's [TS]

00:36:34   that's a huge thing right like you have [TS]

00:36:36   absolutely no control over that part of [TS]

00:36:38   your business and then it just comes [TS]

00:36:41   down all the way to these little tools [TS]

00:36:43   that enable us to format markdown in [TS]

00:36:46   such a way that it can be easily emailed [TS]

00:36:48   mmm these are things that we rely on [TS]

00:36:51   that we can't control I mean we were [TS]

00:36:53   talking about Trella you know Trello has [TS]

00:36:56   been bought recently I mean Trello is an [TS]

00:36:58   app that we both use a lot for specific [TS]

00:37:00   things but that might go away and I'm [TS]

00:37:03   kind of in this like am I am I going off [TS]

00:37:05   the grid here is that what I'm doing [TS]

00:37:06   like you I need to live off my own labs [TS]

00:37:09   like where are we going with this yeah I [TS]

00:37:12   mean this is like this is always the [TS]

00:37:15   problem right that you rely on things [TS]

00:37:19   and they become vital and then you [TS]

00:37:21   realize that you are open to a certain [TS]

00:37:23   kind of vulnerability right and and this [TS]

00:37:25   is this is actually just we were talking [TS]

00:37:27   about with facebook earlier right like [TS]

00:37:30   you you [TS]

00:37:31   a lot of success on Facebook but then [TS]

00:37:32   suddenly you're actually quite [TS]

00:37:33   vulnerable to Facebook and and the way [TS]

00:37:36   things happen and it can be the same way [TS]

00:37:38   with tools like and what tools do you [TS]

00:37:42   invest your time and energy and effort [TS]

00:37:45   into and then once you've done that you [TS]

00:37:48   become at the mercy of the producers of [TS]

00:37:52   those tools and I just think like the [TS]

00:37:58   workflow acquisition is particularly [TS]

00:38:01   concerning because it is this glue that [TS]

00:38:06   works with a whole bunch of other tools [TS]

00:38:08   like it is a it is a meta tool that [TS]

00:38:11   makes all the other tools more useful [TS]

00:38:14   and I think that that that is part of [TS]

00:38:16   the reason why it is I i would say [TS]

00:38:19   extremely concerning that it has been [TS]

00:38:21   required well the other part is who they [TS]

00:38:25   were bought by makes it even worse [TS]

00:38:26   because they were bought by a company [TS]

00:38:28   that won't let anybody talk about [TS]

00:38:31   anything if ya won't work flow that [TS]

00:38:33   probably would have been a post on the [TS]

00:38:35   workflow blog at least trying to give us [TS]

00:38:37   some false hope mm-hmm right yeah but we [TS]

00:38:40   have apple it's like nothing yeah i mean [TS]

00:38:44   like speaking of relying on tools like [TS]

00:38:49   there is also a meta conversation around [TS]

00:38:50   this that is about relying on apple and [TS]

00:38:53   the things things that Apple produces [TS]

00:38:55   just in general Oh has has like the most [TS]

00:38:58   foundational level of the tools that you [TS]

00:39:02   rely upon right is like workflows up [TS]

00:39:04   here at the top right but at the bottom [TS]

00:39:06   is like I need to buy a piece of [TS]

00:39:07   aluminum and glass that I'm going to [TS]

00:39:10   work on right and in some form or [TS]

00:39:12   another from some company and being [TS]

00:39:16   invested in apple ecosystem is that kind [TS]

00:39:19   of thing let's put a pin in that because [TS]

00:39:23   I have lots of thoughts about that too [TS]

00:39:25   and I'm sure you do but I don't want to [TS]

00:39:28   go down that rabbit hole ya know we [TS]

00:39:31   could we go down that it's but it's so [TS]

00:39:32   wide and inviting like this rabbit hole [TS]

00:39:34   so let's just I mean we'll just mark it [TS]

00:39:36   on the map and we could go back to that [TS]

00:39:38   rabbit hole [TS]

00:39:39   return to that later i have i've been [TS]

00:39:41   thinking about this idea of reliance on [TS]

00:39:44   things we can't control and i have a [TS]

00:39:46   question for you right I've tried to [TS]

00:39:48   boil this down into a question is it [TS]

00:39:51   better to just use simple tools or to [TS]

00:39:55   take advantage of complex ones which [TS]

00:39:57   allow you to build more productive [TS]

00:39:59   systems with the risk of potentially [TS]

00:40:01   losing them so like if we stuck to just [TS]

00:40:05   really basic tools it's more easily [TS]

00:40:10   replaceable give everything that we do [TS]

00:40:12   is just basic spreadsheets basic text [TS]

00:40:16   you can put them anywhere but when you [TS]

00:40:18   start using automation systems zapier [TS]

00:40:21   and ifttt and workflow to create more [TS]

00:40:25   robust and powerful systems you open [TS]

00:40:30   yourself up to the danger of these [TS]

00:40:31   things going away so is it better it's [TS]

00:40:33   like is it better to have loved and lost [TS]

00:40:35   I've never to have loved at all that's [TS]

00:40:38   basically the question that I'm asking I [TS]

00:40:40   don't know I feel like you're asking a [TS]

00:40:42   question about how civilization works [TS]

00:40:44   here without is like oh it's like look [TS]

00:40:47   you know as as as we progress in [TS]

00:40:49   civilization you keep using more and [TS]

00:40:51   more complex tools upon which you rely [TS]

00:40:54   fantastically more and you have no [TS]

00:40:56   control over what is electricity went [TS]

00:40:59   away from averaging is it like this is [TS]

00:41:01   this is actually like the meta question [TS]

00:41:02   here is like we're moving up the stack [TS]

00:41:04   of technological development it's like [TS]

00:41:07   did you know I do you rely on logistic [TS]

00:41:10   chains right in the world to bring you [TS]

00:41:12   food otherwise you starve to death but [TS]

00:41:14   we can I think it is possible to boil it [TS]

00:41:16   down to like this discussion we've been [TS]

00:41:17   having for weeks about automation mmm we [TS]

00:41:21   don't have to do that stuff we just want [TS]

00:41:23   to because we enjoy it and it makes our [TS]

00:41:25   working lives a little bit more pleasant [TS]

00:41:27   but we were doing all of the things that [TS]

00:41:30   we were doing before and if we just keep [TS]

00:41:32   doing them it's easier to replace them [TS]

00:41:34   because we used to just doing them that [TS]

00:41:36   way but once you start building these [TS]

00:41:38   complex systems you end up with more [TS]

00:41:40   ways that they can break I think this is [TS]

00:41:44   very context dependent right and it's [TS]

00:41:48   like you know it's like that quote like [TS]

00:41:50   the things should be a sin [TS]

00:41:52   as possible but no simpler all right [TS]

00:41:54   which is like a great helpful thank you [TS]

00:41:56   I feel that way about the tools like I [TS]

00:41:58   generally prefer simpler tools over [TS]

00:42:01   complex tools like like4like for example [TS]

00:42:05   in terms of just thinking like my [TS]

00:42:08   writing environment this is a case where [TS]

00:42:11   I have four I mean for all of my writing [TS]

00:42:16   life now greatly preferred the option [TS]

00:42:18   where I can have a bunch of text files [TS]

00:42:20   in dropbox and they will sync with [TS]

00:42:24   whatever program i'm using to do my text [TS]

00:42:27   editing and that always to me feels like [TS]

00:42:29   this is what i want i don't want to end [TS]

00:42:32   up getting caught up and held hostage to [TS]

00:42:34   the ecosystem of of one app for writing [TS]

00:42:40   because the writing is so foundationally [TS]

00:42:42   important that i need to be able to [TS]

00:42:45   switch my tools if something happens and [TS]

00:42:48   this is a thing that has paid off [TS]

00:42:49   tremendously like the number of times i [TS]

00:42:52   have switched dropbox enabled markdown [TS]

00:42:55   editors is large often because like they [TS]

00:42:59   just stopped being developed right or [TS]

00:43:01   there's a there's a change in a feature [TS]

00:43:02   that that bothers me and then i can [TS]

00:43:05   switch to something else so that's a [TS]

00:43:07   case where it's like yes for something [TS]

00:43:08   that's super important i do prefer to [TS]

00:43:10   try to keep it simple and also swappable [TS]

00:43:15   and it's why for example like i played [TS]

00:43:19   around with scrivener on iOS as a [TS]

00:43:21   writing environment as i it's it's a [TS]

00:43:24   good app like I can you know it seems [TS]

00:43:26   like it's a great way to write I know a [TS]

00:43:28   lot of people really like it but there's [TS]

00:43:30   something about being really heavy [TS]

00:43:33   weight and like locked into their system [TS]

00:43:35   which I don't like being on the other [TS]

00:43:37   side of that equation like oh now I am [TS]

00:43:39   dependent on Scrivener I am not using [TS]

00:43:42   them as a tool to get a thing done but [TS]

00:43:47   that is not always a possibility like [TS]

00:43:49   like for example there's no version of I [TS]

00:43:53   have a bunch of text files and I'm just [TS]

00:43:55   using a writing editing app for [TS]

00:43:57   animation right or video production like [TS]

00:44:01   what at some point you have to just say [TS]

00:44:03   i'm going to pick the complex tool [TS]

00:44:06   I'm gonna learn and invest a whole bunch [TS]

00:44:08   of time in it and end up being kind of [TS]

00:44:11   held hostage to that tool because [TS]

00:44:13   there's simply no there's simply no [TS]

00:44:15   other option at certain levels of [TS]

00:44:16   complexity Final Cut is a good example [TS]

00:44:18   of that right is the perfect example of [TS]

00:44:21   it the previous version of Final Cut [TS]

00:44:23   everybody learned professionals were [TS]

00:44:25   using and an apple burned it down to the [TS]

00:44:27   ground and rebuilt it and it was [TS]

00:44:28   completely different and it was missing [TS]

00:44:30   a lot of functions and it made people [TS]

00:44:31   really upset mm-hmm which was [TS]

00:44:34   coincidentally the exact time that I [TS]

00:44:36   transitioned to fine cuts because I [TS]

00:44:38   thought became useful to somebody did it [TS]

00:44:40   didn't know how to use it already yeah I [TS]

00:44:42   remember that very well i was using [TS]

00:44:44   imovie before then and then they lie and [TS]

00:44:47   heard all these things like all these [TS]

00:44:48   people are complaining that Final Cut [TS]

00:44:49   was totally redone and made simpler and [TS]

00:44:51   they hate it like that sounds great this [TS]

00:44:52   sounds like the perfect time to [TS]

00:44:54   transition do a better tool but yeah [TS]

00:44:57   it's like you know fast forward several [TS]

00:44:59   years and it's like I'm I have mad Final [TS]

00:45:02   Cut skills that I am reluctant to give [TS]

00:45:07   up right to switch over to something [TS]

00:45:09   like adobe premiere pro but but now it's [TS]

00:45:12   like I'm also held hostage to the [TS]

00:45:14   development pace and tools of final cut [TS]

00:45:18   but like I said I think at a certain [TS]

00:45:20   level of complexity it's just totally is [TS]

00:45:22   totally unavoidable or or even if we [TS]

00:45:25   move away from software like like with [TS]

00:45:26   the YouTube thing there is a level of [TS]

00:45:30   held hostage pneus that is simply [TS]

00:45:33   unavoidable like if if you want to make [TS]

00:45:36   videos that are seen by a bunch of [TS]

00:45:38   people there is only one option I like [TS]

00:45:41   you like you you're going to put those [TS]

00:45:43   videos up on YouTube that is that is the [TS]

00:45:47   the unambiguous only serious contender [TS]

00:45:50   today for doing that kind of thing and [TS]

00:45:53   so it's like well you're going to have [TS]

00:45:55   to use that tool you simply have no [TS]

00:45:57   other option I've been thinking about [TS]

00:46:01   this with people to like you when you [TS]

00:46:06   hire someone hmm thinking about this a [TS]

00:46:08   lot recently you you start to build [TS]

00:46:13   systems with them right hmm now if that [TS]

00:46:15   person leaves you have to start over [TS]

00:46:18   again that you're back to do [TS]

00:46:20   the system goes away hmm and what do you [TS]

00:46:24   think about that like when you're [TS]

00:46:26   thinking about you're you're you're at [TS]

00:46:27   your assistant or your animator like [TS]

00:46:30   you've been working with these people [TS]

00:46:31   especially your system for a long time [TS]

00:46:33   hmm if they went away like you would [TS]

00:46:36   have to take all that back again that [TS]

00:46:41   would not be a fun time no I mean cuz [TS]

00:46:43   then you have to find somebody else and [TS]

00:46:44   then it's like you have to start over [TS]

00:46:46   them and train them and then realize [TS]

00:46:48   that your assistant was doing things and [TS]

00:46:49   you don't know how to do them because [TS]

00:46:52   they're better than you you know yeah it [TS]

00:46:55   it definitely is the case you know I [TS]

00:46:57   think there's this is also like a scale [TS]

00:47:02   issue right that when when companies get [TS]

00:47:06   very large I like like a company that [TS]

00:47:08   you worked at it's more fundamental that [TS]

00:47:10   the people are more replaceable but as [TS]

00:47:14   you get down to smaller and smaller [TS]

00:47:15   groups I think changing out any of the [TS]

00:47:18   individual members but has more and more [TS]

00:47:20   of an impact right that it's like yeah [TS]

00:47:24   when there's four people working [TS]

00:47:25   together the particulars of those [TS]

00:47:28   individuals are absolutely vital but any [TS]

00:47:31   company that has a thousand people [TS]

00:47:32   working together the overall structure [TS]

00:47:35   and process has to be the thing that [TS]

00:47:37   matters because there's some amount of [TS]

00:47:39   turnover that is simply unavoidable at [TS]

00:47:41   every at every level it just has to be [TS]

00:47:44   built in the individual skills just come [TS]

00:47:46   out in the wash exactly so I I like I [TS]

00:47:50   was kind of I was half joking when I [TS]

00:47:52   said I think you're asking a question [TS]

00:47:53   about civilization here but I'm really [TS]

00:47:54   not because I think there isn't an [TS]

00:47:57   answer to this question that is [TS]

00:47:59   separable from what level of complexity [TS]

00:48:03   are you working at and at certain levels [TS]

00:48:06   of complexity there is just there was [TS]

00:48:10   just a single solution of the of the way [TS]

00:48:12   to do this like if you have three people [TS]

00:48:15   working together there's no way to make [TS]

00:48:18   those people not vitally important and [TS]

00:48:21   quickly replaceable right and if you [TS]

00:48:23   have a thousand people working together [TS]

00:48:25   it's almost impossible to have one [TS]

00:48:27   individual who is absolutely [TS]

00:48:29   irreplaceable in that system like it's [TS]

00:48:32   just I think it's just that like it [TS]

00:48:33   falls [TS]

00:48:34   the nature of the thing and that applies [TS]

00:48:38   to people it applies to companies it [TS]

00:48:39   applies to the tools and tasks in your [TS]

00:48:42   life and it applies to civilization as a [TS]

00:48:45   whole yeah but I don't I know you want [TS]

00:48:50   to feel like you have a choice here Mike [TS]

00:48:52   but I really don't think you do I guess [TS]

00:48:53   is what I'm trying to get at right I [TS]

00:48:55   just I'm uncomfortable with the fact [TS]

00:48:59   that I can't be prepared for it fully [TS]

00:49:02   you know that like any of these sorts of [TS]

00:49:05   changes like an app that I use a lot or [TS]

00:49:08   a web service that I really use or a [TS]

00:49:10   person that any of those things going [TS]

00:49:15   away or changing fundamentally I can't [TS]

00:49:19   be prepared for it like it's always [TS]

00:49:20   gonna be like we go back to the Stone [TS]

00:49:24   Age and we have to start civilization up [TS]

00:49:28   again you know and I'm uncomfortable [TS]

00:49:31   about that feeling there was just like a [TS]

00:49:33   bunch of things in my life right now my [TS]

00:49:35   working life where this is starting to [TS]

00:49:38   come to a head and it's in hiring [TS]

00:49:41   someone then thinking about building [TS]

00:49:43   systems and realizing how sweet a life [TS]

00:49:45   it's going to be when the stuff I don't [TS]

00:49:46   have to do any more but then thinking [TS]

00:49:49   about what about the day if I have to [TS]

00:49:50   take them back again right and they [TS]

00:49:52   don't know I got rid of these tasks not [TS]

00:49:55   boomerang tasks yeah and then also an [TS]

00:49:59   application that is super important for [TS]

00:50:02   me to continue using a device that I [TS]

00:50:04   like at risk of going away or being [TS]

00:50:07   changed so significantly let it becomes [TS]

00:50:11   less useful again and then moving me [TS]

00:50:14   back to a platform that I don't want to [TS]

00:50:17   use as much mmm and I'm just there are [TS]

00:50:20   just these different strands in my life [TS]

00:50:22   or I like I have no control and I don't [TS]

00:50:26   like that makes it a hard place [TS]

00:50:30   everybody that's what's out comes out on [TS]

00:50:33   with Mike you know but I really do think [TS]

00:50:36   this is this is like a side effect of of [TS]

00:50:39   where you are and where you are with [TS]

00:50:42   your business that is the like I'm I'm [TS]

00:50:46   here to which [TS]

00:50:47   is the like you're big enough to be [TS]

00:50:49   working with a bunch of people but [TS]

00:50:52   you're not so big that you have [TS]

00:50:53   processes that totally insulate you from [TS]

00:50:56   the effect of those people leaving right [TS]

00:50:58   and it's like well that's just a side [TS]

00:51:00   effect of having a number of people that [TS]

00:51:03   you're working with that isn't like a [TS]

00:51:04   hundred or a thousand people that you're [TS]

00:51:06   working with I think there's no way [TS]

00:51:07   around that but really that the people [TS]

00:51:10   thing is it's there it's like a thing [TS]

00:51:11   that I'm thinking about but my biggest [TS]

00:51:13   concern right now is work flow right [TS]

00:51:15   that is my number one concern right now [TS]

00:51:18   is that application and it's just like [TS]

00:51:21   it's also just been bouncing on some [TS]

00:51:23   things I've also been thinking about but [TS]

00:51:26   I'm like as I am becoming more and more [TS]

00:51:28   of a programmer and looking at these web [TS]

00:51:31   automation tools mm-hmm like these are [TS]

00:51:34   all closed systems owned by a company [TS]

00:51:36   mm-hmm that could all just go away and [TS]

00:51:39   you know like I'm starting to think [TS]

00:51:41   every one of these services that I'm [TS]

00:51:43   using now stuff like toggle and zappia [TS]

00:51:46   I'm like please let me pay only starting [TS]

00:51:51   to bring on these services now if I can [TS]

00:51:53   pay for them yeah I honestly think that [TS]

00:51:56   is it that is a really great criteria [TS]

00:51:57   and I feel the exact same way it's [TS]

00:52:01   actually a thing that I always had a [TS]

00:52:05   little draft email to send to the [TS]

00:52:07   workflow team that I never quite got [TS]

00:52:08   around to sending but it was going to be [TS]

00:52:10   an email saying please turn this app [TS]

00:52:13   into a subscription service so I can pay [TS]

00:52:14   you on a regular basis right like and [TS]

00:52:16   the reason is is because if you can pay [TS]

00:52:19   someone on a regular basis it means they [TS]

00:52:20   have a business model right their [TS]

00:52:22   business model is to receive [TS]

00:52:23   subscription money there's incentive is [TS]

00:52:26   to continue the business going yes there [TS]

00:52:28   if their business model is we're free [TS]

00:52:30   just common users and we'll build a [TS]

00:52:32   large user base the only thing that they [TS]

00:52:35   can do with that ultimately is sell the [TS]

00:52:37   company exactly because it's very [TS]

00:52:39   difficult to make enough money at a [TS]

00:52:43   company that scale in just advertising [TS]

00:52:46   unless you're like Facebook none of [TS]

00:52:49   these services are gonna be like a [TS]

00:52:52   facebook so the most likely thing is [TS]

00:52:54   that they even sell their app for four [TS]

00:52:56   dollars one time or they are free and [TS]

00:53:00   that means [TS]

00:53:01   they're probably just gonna get bought [TS]

00:53:02   by somebody else because it's the exit [TS]

00:53:05   yeah and and the four dollar app is is [TS]

00:53:07   the thing that that just has a timeline [TS]

00:53:10   on it it's like you can't you can't out [TS]

00:53:12   run this fuse forever that was my [TS]

00:53:14   concern with workflow is that they [TS]

00:53:16   continued to develop the app so [TS]

00:53:18   ferociously right there was so much [TS]

00:53:22   development it's like how did my four [TS]

00:53:24   dollars that i gave you two and a half [TS]

00:53:26   years ago yep still pay for magic [TS]

00:53:29   variables yep yep that was that was my [TS]

00:53:32   thought as well that's why I had this [TS]

00:53:33   little draft email in there like please [TS]

00:53:36   let this be a subscription and I have [TS]

00:53:38   definitely harassed other developers [TS]

00:53:40   about this exact same thing where if [TS]

00:53:42   it's a tool that I deeply rely upon as [TS]

00:53:46   like please turn this into a [TS]

00:53:47   subscription service I just I want to [TS]

00:53:50   pay on a regular basis because then I [TS]

00:53:52   can feel like our incentives are aligned [TS]

00:53:55   like you provide continual value to me [TS]

00:53:59   and I provide continual value to you and [TS]

00:54:02   we're both happy like nobody has to be [TS]

00:54:05   nervous here but I completely agree like [TS]

00:54:07   services that are free I'm very cautious [TS]

00:54:11   of investing highly in them because you [TS]

00:54:15   just you just know like our incentives [TS]

00:54:17   are not on the same page here or they [TS]

00:54:20   may be related but we're not pointing in [TS]

00:54:22   the exact same arrow I don't really have [TS]

00:54:25   a sense for what's going to happen to [TS]

00:54:28   workflow I mean the idea that Apple is [TS]

00:54:32   going to absorb the team and create [TS]

00:54:33   their own engine there are was low [TS]

00:54:36   engine to better link applications [TS]

00:54:38   together is great it falls in line with [TS]

00:54:40   our campaign platform of automation in [TS]

00:54:42   every app and whereas of course I forgot [TS]

00:54:44   about that right so that would be [TS]

00:54:45   amazing but it's the unknown that I [TS]

00:54:50   don't like you know yeah cuz I don't [TS]

00:54:55   know what to do do you do you have a [TS]

00:54:57   plan I mean look ever since the [TS]

00:55:00   acquisition has happened every time I [TS]

00:55:02   open up workflow I feel like I'm just [TS]

00:55:04   investing in the thing that's doll I [TS]

00:55:06   know right like I wish I wanted to build [TS]

00:55:08   any workflow yesterday I'm like is there [TS]

00:55:10   any point this part of my grieving [TS]

00:55:12   process right I can't like is there any [TS]

00:55:13   point I [TS]

00:55:14   walking in it in a deprecated language [TS]

00:55:16   now yeah that's that's exactly what it [TS]

00:55:19   what it feels like is there's a funny [TS]

00:55:23   thing which I think some people have [TS]

00:55:24   taken the the fact that Apple made the [TS]

00:55:26   workflow app free as a positive sign I [TS]

00:55:29   don't feel that way at all I feel like [TS]

00:55:31   that's their only move to minimize [TS]

00:55:36   disgruntled pneus because you can't [TS]

00:55:39   complain if they take away something [TS]

00:55:40   that's free later and it's the wait for [TS]

00:55:44   them to leave it up on the store for [TS]

00:55:47   people who still use it's a better sign [TS]

00:55:49   than them removing it from sale which is [TS]

00:55:52   also a big possibility I mean removing [TS]

00:55:55   it from the store I honestly don't think [TS]

00:55:58   that is a that would be a realistic [TS]

00:56:01   option for Apple to have done I've done [TS]

00:56:03   it before I know that they have done it [TS]

00:56:05   before but I think they have they have [TS]

00:56:07   not done it force like a comparable tool [TS]

00:56:10   right like I really do think the [TS]

00:56:13   workflow is at a different level for [TS]

00:56:16   this and so I think if they had just [TS]

00:56:18   removed it from the store I would view [TS]

00:56:20   that as it I don't think that was a [TS]

00:56:22   genuine option and so then the only [TS]

00:56:24   thing to do is to make it free which [TS]

00:56:26   feels like don't complain about it later [TS]

00:56:28   if you started using workflow and never [TS]

00:56:31   paid for it and we took it away right [TS]

00:56:33   like that's I swear to God I would feel [TS]

00:56:36   much better if they kept charging for it [TS]

00:56:38   it's like leave it up but that would [TS]

00:56:40   have been way better right cuz then [TS]

00:56:43   nothing changed yeah right and then I [TS]

00:56:46   could also feel like you are not [TS]

00:56:49   planning on burning the good will of the [TS]

00:56:52   people who bought your app anytime soon [TS]

00:56:53   right like that's that's the way that [TS]

00:56:56   would feel but free to me feels like a [TS]

00:56:58   stay of execution until it disappears [TS]

00:57:01   that's that's the way free feels like [TS]

00:57:02   and yeah it does completely change my [TS]

00:57:06   feeling when I open up the app of like [TS]

00:57:08   man I have invested so many hours in [TS]

00:57:11   this like I have built so many things [TS]

00:57:13   that are so incredibly useful and I was [TS]

00:57:17   in the middle of reworking a bunch of [TS]

00:57:19   the workflows that I had made using [TS]

00:57:21   magic variables which are amazing [TS]

00:57:23   because that those team that team is a [TS]

00:57:25   bunch of geniuses uh but it did feel [TS]

00:57:28   like oh why bother right like it just [TS]

00:57:31   just I'm just waiting for the end I'm [TS]

00:57:34   just waiting for the end now like I want [TS]

00:57:35   to be optimistic but I'm finding it very [TS]

00:57:37   difficult to be optimistic about the [TS]

00:57:38   future of this he was supposed to help [TS]

00:57:42   me when he what do you mean like I was I [TS]

00:57:46   wanted you to tell me it was all gonna [TS]

00:57:48   be okay you know no I mean I am I am on [TS]

00:57:53   the side that even the best case [TS]

00:57:55   scenario is still not a scenario that i [TS]

00:57:58   like but yeah yeah the best case [TS]

00:58:01   scenario is work flow like stays as it [TS]

00:58:06   is and it just becomes absorbed in part [TS]

00:58:08   of the Apple development world but then [TS]

00:58:10   that still means workflow which like you [TS]

00:58:13   said was being developed at a ferocious [TS]

00:58:15   pace now gets tied into some internal [TS]

00:58:19   Apple release schedule that depends on a [TS]

00:58:22   whole bunch of other things and then you [TS]

00:58:26   know that now it's just like okay here [TS]

00:58:28   is another thing that we are at the [TS]

00:58:32   mercy of right it's like going back to [TS]

00:58:34   what I'm saying before one of the [TS]

00:58:35   reasons i really like workflow is it [TS]

00:58:38   feels like oh look here are all of the [TS]

00:58:40   advances in iOS that haven't happened in [TS]

00:58:43   the past two years like there's there's [TS]

00:58:46   one tool that i can point to which is [TS]

00:58:49   moving things forward continually in a [TS]

00:58:52   useful way like on an operating system [TS]

00:58:55   that for ipads has not been moved [TS]

00:58:58   forward in a useful way in two years [TS]

00:59:00   right and so it's like okay you acquired [TS]

00:59:03   this thing is this gonna get sucked into [TS]

00:59:06   your cycle now so that like whatever [TS]

00:59:08   delays you're dealing with internally [TS]

00:59:10   affect everything on the platform i have [TS]

00:59:14   a hard time seeing that as like a great [TS]

00:59:15   option like I really viewed workflow as [TS]

00:59:19   so beneficial precisely because it [TS]

00:59:25   wasn't connected to Apple like it was a [TS]

00:59:27   thing that was separate that was able to [TS]

00:59:30   develop at a great pace in a time when [TS]

00:59:34   there has been great stagnation so I [TS]

00:59:38   have no comforting words for you Mike [TS]

00:59:40   I'm sorry I think we should go we should [TS]

00:59:44   go take a visit back to that pin we put [TS]

00:59:46   in the map maybe oh yeah you want to go [TS]

00:59:50   back there this episode of cortex is [TS]

00:59:53   brought to you by freshbooks life is a [TS]

00:59:55   freelancer can be challenging but our [TS]

00:59:57   friends at freshbooks believe that those [TS]

00:59:59   rewards of [TS]

00:59:59   rewards of [TS]

01:00:00   worth it and they build tools to make [TS]

01:00:01   those challenges easier for all of us [TS]

01:00:04   we're all racing to get everything that [TS]

01:00:06   we need done by the end of the day [TS]

01:00:08   whoever is editing a podcast recording a [TS]

01:00:10   youtube video planning out for that [TS]

01:00:12   meeting you've got the next day getting [TS]

01:00:14   that presentation ready and making soryo [TS]

01:00:16   slides were in order all whilst trying [TS]

01:00:18   to tackle a mountain of invoices the [TS]

01:00:22   working world has become trickier and [TS]

01:00:24   trickier as people were finding there [TS]

01:00:26   are ways to become self-employed it's [TS]

01:00:28   changing the working world is different [TS]

01:00:30   there are opportunities now that didn't [TS]

01:00:32   exist before but they do now and we need [TS]

01:00:34   tools that can work like that this is [TS]

01:00:36   why FreshBooks is for you freshbooks has [TS]

01:00:40   been designed from the ground up to work [TS]

01:00:42   the way that you do you're going to be [TS]

01:00:43   able to be more productive and organized [TS]

01:00:45   was also being paid faster freshbooks [TS]

01:00:48   customers get paid up to four days [TS]

01:00:49   faster than anybody else because they [TS]

01:00:52   have a ton of online payment options [TS]

01:00:54   that you can set up in just a couple of [TS]

01:00:56   clicks you can build all of your [TS]

01:00:57   invoices in a WYSIWYG interface so [TS]

01:01:00   you'll see those invoices exactly how [TS]

01:01:02   your clients going to and you'll get [TS]

01:01:04   them set up and sent out in less than 30 [TS]

01:01:06   seconds I swear by FreshBooks we have [TS]

01:01:09   been using it since real FM began we [TS]

01:01:11   will very soon probably by the end of [TS]

01:01:13   this month be sending our 1000th invoice [TS]

01:01:15   with freshbooks I cannot recommend this [TS]

01:01:17   product enough if you send any invoices [TS]

01:01:19   to anyone I am very confident that you [TS]

01:01:22   are going to love it you shouldn't be [TS]

01:01:24   dealing with a stack of pages documents [TS]

01:01:27   anymore or sending things by fax you [TS]

01:01:30   should be using freshbooks every invoice [TS]

01:01:32   you send is able to be tracked you know [TS]

01:01:33   when somebody's looked in it you will [TS]

01:01:34   know when they haven't you be able to [TS]

01:01:36   log into freshbooks and get all of your [TS]

01:01:38   notifications right there so you know [TS]

01:01:39   exactly what's going on with your [TS]

01:01:40   business and what needs your attention [TS]

01:01:41   freshbooks is offering a 30-day [TS]

01:01:44   unrestricted free trial to listen to [TS]

01:01:46   this show just go to FreshBooks calm / [TS]

01:01:48   cortex and enter cortex when they ask [TS]

01:01:50   you how did you hear about us then [TS]

01:01:52   they'll know that you came to them from [TS]

01:01:54   this show thank you to FreshBooks for [TS]

01:01:55   their continued support of cortex and [TS]

01:01:57   relay FM I spent a lot of my time over [TS]

01:02:01   the last few months who being concerned [TS]

01:02:05   and or frustrated with my ecosystem of [TS]

01:02:09   choice Lou [TS]

01:02:11   and I don't really know what to do about [TS]

01:02:15   that I mean I'm I'm there with you I [TS]

01:02:18   find it particularly interesting because [TS]

01:02:21   i feel like i have i've followed apple [TS]

01:02:23   news for a long time it's a company that [TS]

01:02:25   i've always been very interested in and [TS]

01:02:27   i have in conversations almost always [TS]

01:02:30   found myself on the side of when people [TS]

01:02:33   are down on apple feeling like oh you're [TS]

01:02:36   expecting too much like you know you're [TS]

01:02:38   expecting magic unicorn stuff all the [TS]

01:02:41   time like an I think you're it's [TS]

01:02:43   unreasonable but I feel like in the past [TS]

01:02:45   two years I am at the absolute nadir of [TS]

01:02:50   my feelings towards this company in a [TS]

01:02:54   way that I never expected to be and it's [TS]

01:03:00   just interesting to find myself like [TS]

01:03:01   switched to that greatly against my will [TS]

01:03:06   and and yet it's the same thing it is [TS]

01:03:09   deeply concerning because this is the [TS]

01:03:12   foundation upon which everything else in [TS]

01:03:16   my working life rests and I was actually [TS]

01:03:19   trying to think this morning I was [TS]

01:03:21   walking around as try think like what [TS]

01:03:23   could be more disruptive in my life than [TS]

01:03:26   switching operating systems and I think [TS]

01:03:29   there is literally nothing that could be [TS]

01:03:31   more disrupting than that like I was [TS]

01:03:33   thinking would moving to China and [TS]

01:03:35   having to learn Mandarin be more [TS]

01:03:39   disruptive than switching operating [TS]

01:03:42   systems and I'm convinced the answer is [TS]

01:03:44   no like that would be moving to China [TS]

01:03:46   would be less disruptive to my life than [TS]

01:03:49   switching operating systems alright [TS]

01:03:51   sounds like man I'm really stuck here [TS]

01:03:53   really stuck here I think I kind of [TS]

01:03:56   follow where you're going with that [TS]

01:03:57   because like if you moved to China it [TS]

01:04:01   would make less of a disruption to me [TS]

01:04:03   exactly then if you switch to windows [TS]

01:04:06   hmm because if you switch to windows I [TS]

01:04:09   have to learn how to edit in adobe [TS]

01:04:12   audition yeah if you move to China we [TS]

01:04:16   just record at a different hour exactly [TS]

01:04:18   like i do not mean that as an overblown [TS]

01:04:22   metaphor I mean that in a literal [TS]

01:04:24   sense moving to China would affect my [TS]

01:04:27   life less than then switching to windows [TS]

01:04:28   right like it it would make some things [TS]

01:04:31   in my life near impossible switching to [TS]

01:04:33   windows like it would cause tremendous [TS]

01:04:35   difficulty and that that's why it is so [TS]

01:04:41   frustrating and it ends not even [TS]

01:04:45   frustrating it's like deeply concerning [TS]

01:04:48   that no matter what Apple tools and [TS]

01:04:54   products you use it feels like they have [TS]

01:04:57   failed to execute on everything for like [TS]

01:05:02   the past year and a half right it's it's [TS]

01:05:06   again I'm normally the guy who would be [TS]

01:05:10   on the other side of this and defending [TS]

01:05:12   and saying like oh they released stuff [TS]

01:05:14   when it's ready you know your [TS]

01:05:15   expectations are too high but it's like [TS]

01:05:18   across the entire product line it's it's [TS]

01:05:23   very concerning it's like related to [TS]

01:05:26   this I don't want to get into the whole [TS]

01:05:28   thing now but a slight thing related to [TS]

01:05:30   my working environment is I was thinking [TS]

01:05:32   I'm there is a space for me to have a [TS]

01:05:34   dual monitor computer set up in my [TS]

01:05:37   working life I was realizing like how [TS]

01:05:41   would I go about doing this like what [TS]

01:05:42   what is the solution for I want a really [TS]

01:05:44   powerful computer that I want to be able [TS]

01:05:47   to attach two screens too it's like oh I [TS]

01:05:50   have to buy a laptop that I'm gonna [TS]

01:05:54   leave in clamshell mode all the time and [TS]

01:05:56   i'm going to buy these two frankly super [TS]

01:06:01   chintzy feeling monitors from LG like [TS]

01:06:04   this is it this is a comical solution to [TS]

01:06:07   this problem it's like this this is this [TS]

01:06:09   is no good or relatedly my wife has been [TS]

01:06:12   using one of my iPad pros for a while [TS]

01:06:14   and this has been that like the worst [TS]

01:06:18   creeping delay because her use of my [TS]

01:06:22   smaller iPad pro has has affected my [TS]

01:06:24   like distribution of where I do work but [TS]

01:06:27   I have been thinking for months like oh [TS]

01:06:30   this is just a temporary thing I'm just [TS]

01:06:31   going to wait until the next revision of [TS]

01:06:33   the iPads and then I'm going to like [TS]

01:06:35   readjust [TS]

01:06:36   but but now it's like here we are after [TS]

01:06:39   this was expected and it's like well [TS]

01:06:41   I've been delaying for several months [TS]

01:06:44   about what I'm going to do with iPad [TS]

01:06:47   pros and now now what again like it just [TS]

01:06:54   feels like it's a bad situation for [TS]

01:06:56   everybody across all of the hardware [TS]

01:07:00   we're expecting there to be an iPad pro [TS]

01:07:03   so much in the last episode I very [TS]

01:07:06   confidently said that I would be making [TS]

01:07:08   a video about the next iPad pro yeah [TS]

01:07:10   like with in April because just by [TS]

01:07:13   tradition you know traditions that have [TS]

01:07:15   been set by Apple for many years they [TS]

01:07:17   tend to have a cycle with their products [TS]

01:07:19   and the cycle shift but they tend to be [TS]

01:07:21   relatively predictable and Apple release [TS]

01:07:24   some products via press release and what [TS]

01:07:26   they released was incredibly [TS]

01:07:27   unpredictable mmm a red version of the [TS]

01:07:30   iphone their current iphone and a new [TS]

01:07:34   ipad which was a revision in the ipad [TS]

01:07:38   air line the regular line but it's [TS]

01:07:41   cheaper ipad it's it's a great ipad for [TS]

01:07:43   the ipad product line itself hmm the [TS]

01:07:48   cheaper ipad can go into more schools [TS]

01:07:50   people can buy it's good for the ipad [TS]

01:07:51   mmm but it lends itself to an argument [TS]

01:07:56   recently that if you are a user of [TS]

01:07:58   Apple's products and you are a [TS]

01:08:00   professional it is you are feeling [TS]

01:08:04   increasingly like the company cares less [TS]

01:08:06   and less about you yeah it's basically [TS]

01:08:09   do you have an iPhone yeah if the answer [TS]

01:08:11   is yes then we care outside of that [TS]

01:08:14   you're on your own yeah I would say even [TS]

01:08:18   the iphone stuff well yeah we had the [TS]

01:08:20   conversation last time where we had a [TS]

01:08:22   disagreement about you know the most [TS]

01:08:24   disappointing iphone ever as their [TS]

01:08:26   iphone 7 I think this is it is also an [TS]

01:08:29   interesting indications like three years [TS]

01:08:30   of essentially the same design it looks [TS]

01:08:34   and it looks like very likely who's [TS]

01:08:36   going to be sort of four years of [TS]

01:08:37   essentially the same design maybe well [TS]

01:08:40   there's an asterisk to that right there [TS]

01:08:42   there is an asterisk to that but I I [TS]

01:08:44   still feel like even the iphone thing [TS]

01:08:50   doesn't come as a unadulterated pure win [TS]

01:08:54   and the other thing that I do just want [TS]

01:08:58   to say here as just to be clear it's not [TS]

01:09:01   it's not only just a setting [TS]

01:09:04   expectations for ourselves I'll just say [TS]

01:09:08   like in vague ways what I hear from [TS]

01:09:11   people who know is that it's it's like [TS]

01:09:14   consistently slipping and missed [TS]

01:09:17   deadlines like it sounds like there's [TS]

01:09:19   some kind of problem almost within Apple [TS]

01:09:24   about getting stuff done in a in a way [TS]

01:09:27   that I find confusing and concerning [TS]

01:09:32   this is this is why I like I really was [TS]

01:09:34   thinking like what could possibly be [TS]

01:09:35   more disruptive than this and it's like [TS]

01:09:37   Oh almost almost nothing you know and [TS]

01:09:42   it's is not that the tools that we're [TS]

01:09:43   using now are bad it's not that like [TS]

01:09:46   things don't work but it's just it's a [TS]

01:09:48   concern about how are these things going [TS]

01:09:52   in the future like is this something [TS]

01:09:54   that we can continue to rely on or is it [TS]

01:09:57   not something that we continue to rely [TS]

01:09:58   on and the workflow acquisition is like [TS]

01:10:02   a microcosm of this this bigger question [TS]

01:10:06   and because of the way Apple works like [TS]

01:10:09   you just you just don't know like you [TS]

01:10:11   have no idea what they're up to what [TS]

01:10:14   they're doing but that strategy only [TS]

01:10:16   works when it's combined with also [TS]

01:10:18   producing things that people like on a [TS]

01:10:22   somewhat regular basis ya like like the [TS]

01:10:24   secrecy strategy starts eating itself [TS]

01:10:26   when you go you know three years without [TS]

01:10:30   an update to your professional computers [TS]

01:10:33   like that then then the secrecy thing [TS]

01:10:35   starts eating its own tail and you're in [TS]

01:10:37   real trouble so I don't know like what [TS]

01:10:39   like what are your thoughts on this Mike [TS]

01:10:41   it was easy for me to make jokes when [TS]

01:10:48   the max were not getting updated loop [TS]

01:10:51   because i was using the ipad we're all [TS]

01:10:54   there and it we're all there it was fun [TS]

01:10:56   for me to make jokes because i assume [TS]

01:10:59   that my product line would get its [TS]

01:11:01   update [TS]

01:11:02   but my product line didn't get his [TS]

01:11:03   update and I mean I you know I would [TS]

01:11:07   make jokes at the expense of my friends [TS]

01:11:09   that really care about the mac but i do [TS]

01:11:10   care about it as well right hmm because [TS]

01:11:13   I'm sitting right front one right now [TS]

01:11:15   and I don't want to change hmm I'm you [TS]

01:11:22   know I've been an Apple user for over 10 [TS]

01:11:25   years like this is what I know I know [TS]

01:11:27   how to use this stuff and I'm a fan of [TS]

01:11:30   the company but ultimately I am a fan of [TS]

01:11:34   technology yeah and it is just being [TS]

01:11:37   that over the last 10 years in my [TS]

01:11:40   opinion the best technology came from [TS]

01:11:43   Apple but then I look at something like [TS]

01:11:47   the samsung galaxy s 8 mm-hmm and that [TS]

01:11:52   is exactly what I want from a fun mmm [TS]

01:11:55   that looks like what I want that looks [TS]

01:12:01   like the phone that we are dreaming [TS]

01:12:03   about apple releasing in September and [TS]

01:12:08   as someone who has been a devout fan of [TS]

01:12:12   the iphone 4 10 years that isn't [TS]

01:12:15   something i expected to say that samsung [TS]

01:12:18   i believe are probably making the best [TS]

01:12:23   phone available right now and there was [TS]

01:12:26   argument that they did it with the note [TS]

01:12:29   but the note exploded so it kind of took [TS]

01:12:31   it out of the running now you know it's [TS]

01:12:34   easy to make jokes about that about [TS]

01:12:37   Samsung's bad management on misfortune [TS]

01:12:40   but let's just assume that they fix this [TS]

01:12:42   problem and this will not happen to the [TS]

01:12:44   galaxy SI hmm that is an [TS]

01:12:47   incredible-looking fun oh yeah [TS]

01:12:50   everything about it the software the [TS]

01:12:52   design like the all at the design that [TS]

01:12:54   they've done with Samsung has had really [TS]

01:12:56   poor interface design in the past but [TS]

01:12:59   all of the walkthroughs that I've seen [TS]

01:13:01   since stunning like it just looks [TS]

01:13:03   incredible all of it yeah it really does [TS]

01:13:06   that's what I want I want that phone I [TS]

01:13:09   want that phone but I want it to be an [TS]

01:13:12   iphone yeah I [TS]

01:13:15   like this is like a similar thing a [TS]

01:13:17   similar thing is like the Microsoft [TS]

01:13:19   Surface studio yeah that came out right [TS]

01:13:21   book about that I that was that was [TS]

01:13:23   totally a moment of like am i living in [TS]

01:13:25   bizarro land this this should be the [TS]

01:13:28   computer that apple is releasing but it [TS]

01:13:31   isn't right this this is the thing it [TS]

01:13:34   just it's it's deeply concerning to to [TS]

01:13:39   see this stuff and to see Apple [TS]

01:13:41   consistently fail to ship or or to just [TS]

01:13:45   sell stuff that is old like in and we're [TS]

01:13:49   not talking about like 10 years old [TS]

01:13:51   right but in technology land the months [TS]

01:13:54   are exponential yet like this is this is [TS]

01:13:56   how this counts it's like if it [TS]

01:13:58   everything is 18 months old when it's 19 [TS]

01:14:01   months old it's twice as old as it was a [TS]

01:14:03   month ago like this this is how this [TS]

01:14:05   actually works in technology lands like [TS]

01:14:06   you can't count these things linearly [TS]

01:14:08   and just like other companies move on [TS]

01:14:10   and so yeah it's it's just very [TS]

01:14:13   concerning across all product lines and [TS]

01:14:17   I know is that or even just like having [TS]

01:14:20   seen I mean I really can't think of a [TS]

01:14:23   single area with maybe the exception of [TS]

01:14:28   the watch where it's like this there's [TS]

01:14:30   not really concerns like you know seeing [TS]

01:14:32   demonstrations of Alta versus Siri right [TS]

01:14:35   or see sitting like I watched a video [TS]

01:14:37   this morning of androids auto right [TS]

01:14:41   versus apples car play and it's just [TS]

01:14:44   like it was just embarrassing to see the [TS]

01:14:47   Apple version of this and it's it's [TS]

01:14:50   making me think like last year when we [TS]

01:14:51   were when we were in San Francisco and [TS]

01:14:53   we were walking around all of all of [TS]

01:14:55   those companies and we had that big [TS]

01:14:56   conversation but like what are all of [TS]

01:14:57   these people doing I really have the [TS]

01:15:00   same feeling of Apple like where are all [TS]

01:15:03   of your resources going like I just I [TS]

01:15:06   don't understand like are they all going [TS]

01:15:09   into the apple TV and media deals like [TS]

01:15:12   oh nope doesn't look like they're going [TS]

01:15:13   there are they all going into iOS [TS]

01:15:15   software updates it's like well you [TS]

01:15:17   couldn't get stickers you're headlining [TS]

01:15:19   feature to work on all three platforms [TS]

01:15:22   in a consistent way a year later so it [TS]

01:15:24   doesn't seem like they're going they're [TS]

01:15:26   like [TS]

01:15:27   is all of your time and attention going [TS]

01:15:30   Apple like it's I find it confusing and [TS]

01:15:33   concerning so here's my feeling about [TS]

01:15:35   where I am with this right now we're [TS]

01:15:37   like two months to three months away [TS]

01:15:39   from apples developer conference where [TS]

01:15:42   they will show what iOS 11 is going to [TS]

01:15:44   look like for where I'm feeling right [TS]

01:15:47   now this all rides on that hey if they [TS]

01:15:52   show me what I wanna see right which is [TS]

01:15:56   like big advancements especially to the [TS]

01:15:58   ipad but just like big advancements in [TS]

01:16:00   iOS to the consumer as well as to the [TS]

01:16:03   developer then I will be willing to like [TS]

01:16:07   write the year off mm-hmm they could [TS]

01:16:10   have just had a bad year right and this [TS]

01:16:12   is the thing we'll never know I me [TS]

01:16:13   because they don't talk about it right [TS]

01:16:14   like you know Apple can fix a lot of [TS]

01:16:17   this stuff by saying hey look we're [TS]

01:16:20   working on a new mac pro we're working [TS]

01:16:22   on your iPad pros they're coming this [TS]

01:16:24   year hmm but we should we couldn't get [TS]

01:16:27   them out in 2016 because of x y&z right [TS]

01:16:29   you know now that would that would say [TS]

01:16:32   she ate a lot of Apple fans in the way [TS]

01:16:35   that they feel but they won't do it but [TS]

01:16:36   wait if they can stand on stage in June [TS]

01:16:39   and show me something that's really [TS]

01:16:42   awesome then I can be like all right Eva [TS]

01:16:45   everyone was working on this or they [TS]

01:16:47   just struggled or whatever hmm but [TS]

01:16:50   there's a reason you know like that all [TS]

01:16:53   like they're doing something that I like [TS]

01:16:55   right there showing me that they still [TS]

01:16:57   got it you know but like if we get [TS]

01:17:00   something like stickers again i mean and [TS]

01:17:04   i love the stickers but it wasn't a [TS]

01:17:06   massive technological achievement mm-hm [TS]

01:17:08   right but like I message apps was like [TS]

01:17:10   the big consumer feature of the last [TS]

01:17:13   version of iOS and if that's what it is [TS]

01:17:16   again I'd be like what happened in 2016 [TS]

01:17:20   like what were you doing and if that's [TS]

01:17:22   the case I don't know what I'm gonna do [TS]

01:17:24   great but like I know that I have to [TS]

01:17:25   start thinking about things differently [TS]

01:17:27   like one of the big problems that I feel [TS]

01:17:30   that I'm used to make a cohesive [TS]

01:17:32   ecosystem mmm all of my products all [TS]

01:17:35   talk to each other they understand each [TS]

01:17:38   other there are two different operating [TS]

01:17:40   systems but they're wrong [TS]

01:17:41   by one company so they're similar there [TS]

01:17:43   isn't anything like that outside of [TS]

01:17:46   Apple I'm going to use a windows phone I [TS]

01:17:49   don't think so or i'm going to use a [TS]

01:17:50   Chromebook ain't happening so what am I [TS]

01:17:53   going to go to windows and Android I [TS]

01:17:55   don't want to do that so like I feel [TS]

01:17:58   like I may be a bit of a loss right now [TS]

01:18:00   but maybe what I end up just doing is I [TS]

01:18:02   just adjust my expectations mmm you know [TS]

01:18:05   my expectations will be adjusted by the [TS]

01:18:07   end of 2017 and that maybe instead of [TS]

01:18:11   just thinking like I'm always going to [TS]

01:18:12   buy the next Apple product I just adjust [TS]

01:18:14   it to maybe I just buy whatever [TS]

01:18:16   technology and trust me the most mm-hmm [TS]

01:18:18   I have a little bit of a different [TS]

01:18:21   feeling about WWDC and whenever the next [TS]

01:18:26   Apple event is going to be like I will [TS]

01:18:29   be happy and excited if Apple releases a [TS]

01:18:33   bunch of stuff that I really like [TS]

01:18:34   obviously so if there's a bit if there's [TS]

01:18:37   a big iOS update where there's a whole [TS]

01:18:39   bunch of stuff that I would want a [TS]

01:18:40   competent multitasking switch or perhaps [TS]

01:18:42   right you know just like amazing things [TS]

01:18:45   that's great I'll be really happy but I [TS]

01:18:47   feel like there's a real fundamental [TS]

01:18:50   doubt that has been placed into my head [TS]

01:18:53   that will not be able to be dislodged [TS]

01:18:57   until I see semi regular updates again [TS]

01:19:01   all right and it's it's a thing that has [TS]

01:19:04   become like a little like a little [TS]

01:19:05   thought of poison with all the tools [TS]

01:19:07   just just like with the workflow you [TS]

01:19:09   open up workflow and you feel like how [TS]

01:19:10   long is this going to be around and even [TS]

01:19:13   if Apple hasn't like a bunch of amazing [TS]

01:19:15   releases I'm gonna feel in the back of [TS]

01:19:18   my mind this this doubt of like okay [TS]

01:19:21   this new iPad pro this is amazing M is [TS]

01:19:25   this that is this the ipad pro for the [TS]

01:19:27   next two years if I can live with that [TS]

01:19:30   if that's my expectation I mean a lot of [TS]

01:19:34   my concerns right now just because [TS]

01:19:36   they're not working at the pace I'm used [TS]

01:19:39   to and they're not releasing products [TS]

01:19:41   that the pay some used to but if it ends [TS]

01:19:43   up being the ipad pro is come every two [TS]

01:19:45   years well that's just how I work both [TS]

01:19:48   of my iPad pros work completely fine [TS]

01:19:50   right now yeah I'm able to get my work [TS]

01:19:52   done on them every day [TS]

01:19:53   but my concern is will it be another two [TS]

01:19:56   years because in another two years I've [TS]

01:19:58   definitely not gonna be able to get my [TS]

01:19:59   work done on them as well like I just [TS]

01:20:01   need to for me I need to have the [TS]

01:20:03   expectations reset again that's all yeah [TS]

01:20:07   that but this is this this is sort of [TS]

01:20:09   what I me like I need to see some kind [TS]

01:20:11   of sustained effort like it I think the [TS]

01:20:17   difference between iOS 9 and iOS 10 was [TS]

01:20:21   like a real sort of shock like oh we [TS]

01:20:24   have all these great features for iPads [TS]

01:20:26   and it's like oh and now there's nothing [TS]

01:20:28   because then we're expecting something [TS]

01:20:30   for the ipad in the spring software was [TS]

01:20:33   didn't come and I'm just gonna again I'm [TS]

01:20:36   just gonna add to that like we had very [TS]

01:20:37   good reason to expect that and it's like [TS]

01:20:40   something happened like what happened [TS]

01:20:42   some kind of failure to execute on the [TS]

01:20:44   inside like this seems concerning like [TS]

01:20:46   this seems very concerning so yeah it's [TS]

01:20:49   it's just I don't know I feel like I i [TS]

01:20:51   will need to Apple release cycles to [TS]

01:20:56   feel good about it again and I mean I [TS]

01:21:01   even found myself like I couldn't [TS]

01:21:02   believe I was doing this the other [TS]

01:21:04   weekend of us like I guess I guess here [TS]

01:21:05   I am I spent a whole weekend learning [TS]

01:21:08   adobe premiere pro from the ground up [TS]

01:21:11   just just because it's like even with [TS]

01:21:13   final cut like I have this little bit of [TS]

01:21:15   a feeling of like how much time and [TS]

01:21:16   attention is this going to get in in the [TS]

01:21:18   future of Apple land like a lot like I [TS]

01:21:22   don't know I don't know if it's going to [TS]

01:21:24   get a lot of attention like maybe I [TS]

01:21:26   should just check out what this other [TS]

01:21:28   thing is so I have some some [TS]

01:21:30   anticipatory sense of if I do need to do [TS]

01:21:33   the thing which is to turn it a [TS]

01:21:34   microsoft surface studio into my work [TS]

01:21:38   production machine like I have an idea [TS]

01:21:41   of what that is ahead of time it's like [TS]

01:21:44   I can't I can't believe I'm sitting here [TS]

01:21:45   learning adobe premiere pro but like [TS]

01:21:47   this is this is what I'm doing because [TS]

01:21:49   I'm going to feel a little bit better if [TS]

01:21:51   I have just like stuck at 0 into this [TS]

01:21:54   water in advance and yeah and that's [TS]

01:21:58   where we are [TS]

01:21:59   feel like I've spent so much time over [TS]

01:22:01   the last couple of months talking about [TS]

01:22:05   this mmm it is the it's the talking [TS]

01:22:10   point of the time in and amongst people [TS]

01:22:13   that care about a poor this deep level [TS]

01:22:16   mm-hm and I find myself frustrated that [TS]

01:22:19   I even talk about this because I know [TS]

01:22:22   it's frustrating to listen to if you [TS]

01:22:25   feel the way that we do because what you [TS]

01:22:28   don't want is people telling you that [TS]

01:22:30   your fears are justified in the same way [TS]

01:22:33   that a moment ago you couldn't tell me [TS]

01:22:34   that I didn't have to worry about my [TS]

01:22:36   systems being broken like so I get it [TS]

01:22:39   but like what are you gonna do I'm not [TS]

01:22:41   gonna say sit here and say it's all fine [TS]

01:22:44   like I'm not going to be that dog in the [TS]

01:22:45   fire with the mug right because it's not [TS]

01:22:48   fine like if this is something you care [TS]

01:22:52   about right now this is not what it [TS]

01:22:56   should be and it's a case of you know [TS]

01:23:00   there's a couple of outcomes of it and [TS]

01:23:02   one of them is just resetting [TS]

01:23:04   expectations but I'm willing to accept [TS]

01:23:06   that but all I know is right now my [TS]

01:23:10   wishes aren't met my expectations aren't [TS]

01:23:13   met right we're way past at this point [TS]

01:23:16   that the magic that Apple can produce as [TS]

01:23:18   he was saying right like people getting [TS]

01:23:20   annoyed because a feature that shouldn't [TS]

01:23:22   exist it wasn't launched like or like [TS]

01:23:25   people getting annoyed that Apple didn't [TS]

01:23:27   jump every single company by four years [TS]

01:23:30   every year right like that sort of stuff [TS]

01:23:32   that's not met I mean every now and then [TS]

01:23:34   they do something right which is why [TS]

01:23:36   people feel that way about them but that [TS]

01:23:38   sort of stuff I can take or leave hmm [TS]

01:23:41   but it's at the point where it's just as [TS]

01:23:43   you say like what seems to be just an [TS]

01:23:46   inability to release new versions of [TS]

01:23:50   their existing product lines yeah in a [TS]

01:23:52   way that actually make the existing [TS]

01:23:54   customers satisfied that's a problem [TS]

01:23:56   yeah you know the point where I'm like [TS]

01:23:58   looking at this samsung phone and I'm [TS]

01:24:00   like I know how difficult would it be I [TS]

01:24:03   mean the answer is very difficult right [TS]

01:24:05   to get up and move but then at the same [TS]

01:24:08   time I'm like what you're taking away [TS]

01:24:10   one of my favorite apps you know you [TS]

01:24:12   you're taking away [TS]

01:24:13   from me potentially one of the [TS]

01:24:14   applications that keeps me on iOS so now [TS]

01:24:18   what am I gonna do one way or another [TS]

01:24:20   like that the very best iOS app in years [TS]

01:24:25   you know is going away in some form [TS]

01:24:31   probably again trying to look at the [TS]

01:24:34   branching paths of this yeah it does it [TS]

01:24:37   doesn't look super great and so it's [TS]

01:24:38   like okay well even if you just kind of [TS]

01:24:42   let workflow linger around for a while [TS]

01:24:46   like even that is quite disruptive so [TS]

01:24:50   you're lowering the bar to other kinds [TS]

01:24:52   of transitions anyway but yeah i'm i'm [TS]

01:24:55   with you on this like I was watching MK [TS]

01:24:57   Bhd's video on the this samsung phone [TS]

01:25:00   I'm like that's an amazing looking phone [TS]

01:25:02   you know the software doesn't look [TS]

01:25:04   terrible on it as I guess I guess this [TS]

01:25:06   is where we are you know are like seeing [TS]

01:25:09   the thing with the Microsoft studio like [TS]

01:25:10   boy that looks that looks fantastic [TS]

01:25:12   again I'm also willing to we get all the [TS]

01:25:15   way to September mmm right an apple [TS]

01:25:18   unveil this this unicorn iphone which [TS]

01:25:20   looks like this one but has whatever it [TS]

01:25:23   has that that makes apple fans say that [TS]

01:25:25   it's better right like whatever it is [TS]

01:25:26   that we believe that makes it better [TS]

01:25:28   than everything else and also may be [TS]

01:25:30   releasing some dis dis this amazing [TS]

01:25:33   sounding new iPad that they've been [TS]

01:25:34   working on and then I go it's fine mmm [TS]

01:25:38   could you did it I had to wait too long [TS]

01:25:41   I had to get a version of the iphone [TS]

01:25:43   that I was unimpressed with ultimately [TS]

01:25:46   and I had to wait for too long in my [TS]

01:25:49   opinion from my ipad to be updated but [TS]

01:25:51   you've given me what I wanted which [TS]

01:25:54   proves to me you can still do it and now [TS]

01:25:55   I'll just assume I have to wait two [TS]

01:25:57   years yes ultimately I would take what [TS]

01:26:02   they give me because I really don't want [TS]

01:26:05   to have to move to China yeah right like [TS]

01:26:08   because I really don't want to have to [TS]

01:26:11   get up and move away because of how [TS]

01:26:13   disruptive it will be hmm but I feel [TS]

01:26:16   like we're we're gonna have a bargain [TS]

01:26:18   here come on Tim right like oh I'll keep [TS]

01:26:22   doing this but you just need to throw me [TS]

01:26:24   a bone once every two years it's all I [TS]

01:26:26   ask [TS]

01:26:27   extra frustrating when I feel like I am [TS]

01:26:28   I am your ideal customer like you know I [TS]

01:26:31   will I will spend this money just let me [TS]

01:26:33   know what's what's going on even if at [TS]

01:26:36   the next event Apple releases westworld [TS]

01:26:41   style sex bots and butlers for everyone [TS]

01:26:44   and their free right he's like oh this [TS]

01:26:47   is what we've been working on artificial [TS]

01:26:50   intelligence indistinguishable from [TS]

01:26:52   humans I'll be like that's pretty [TS]

01:26:54   impressive I see where all the resources [TS]

01:26:55   of gone but there's still going to be [TS]

01:26:57   something in the back of my mind that's [TS]

01:26:58   like okay but how long until their [TS]

01:27:00   software is updated right like I just [TS]

01:27:02   I'm gonna need to see some regular cycle [TS]

01:27:05   of improvement before I feel completely [TS]

01:27:11   better even if I get something that is [TS]

01:27:13   absolutely amazing in the future I'm [TS]

01:27:16   gonna need a little bit more to to feel [TS]

01:27:18   better about this situation yeah but [TS]

01:27:19   what you gonna do nothing nothing I'm [TS]

01:27:22   gonna there's nothing I can do right I'm [TS]

01:27:24   gonna talk sadly into a microphone in my [TS]

01:27:28   office that's that's what I'm gonna do [TS]

01:27:29   how you doing over there buddy I just [TS]

01:27:33   annoys me I can't help myself with it [TS]

01:27:35   yeah it annoys me that we do this topic [TS]

01:27:38   but it's it's like I feel like we've [TS]

01:27:40   kind of avoided this this topic on this [TS]

01:27:43   show but at some at some point it [TS]

01:27:45   becomes unavoidable right if it becomes [TS]

01:27:47   a thing that you're just talking around [TS]

01:27:50   so it was it was eventual that we had to [TS]

01:27:52   have this conversation and now we've had [TS]

01:27:54   it and now we will wait but grey I don't [TS]

01:28:02   want to end such a sum one note okay [TS]

01:28:05   because you know there is much there is [TS]

01:28:08   much good going on with it there is much [TS]

01:28:10   beauty in the world Mike like is that [TS]

01:28:12   what you're trying to tell me here go [TS]

01:28:14   out and smell the flowers I mean on one [TS]

01:28:16   of the great things that exists in the [TS]

01:28:19   world today is this show of course this [TS]

01:28:21   very podcast called cortex and this is [TS]

01:28:24   episode 49 next time is episode 50 mmm [TS]

01:28:28   now because of our very erratic release [TS]

01:28:32   schedule we haven't really celebrated [TS]

01:28:34   much in the way of anniversaries for [TS]

01:28:38   this show [TS]

01:28:39   you know we didn't celebrate our first [TS]

01:28:41   birthday we probably wouldn't celebrate [TS]

01:28:43   our second but we have a milestone [TS]

01:28:46   episode just around the corner so I [TS]

01:28:50   would like to ask our listeners to give [TS]

01:28:54   a little bit of participation for [TS]

01:28:55   episode 50 and I have a few a few things [TS]

01:29:00   that I would like to throw out to them [TS]

01:29:01   that they could maybe give me some some [TS]

01:29:03   thought mmm one thing is there are many [TS]

01:29:06   people that go back and listen to old [TS]

01:29:08   episodes and every now and then I get [TS]

01:29:10   tweets and messages from people who find [TS]

01:29:13   something that Mia you said particularly [TS]

01:29:15   funny or ironic based upon how latter [TS]

01:29:18   conversations would unfurl mm-hmm so [TS]

01:29:22   like as me and you have changed in our [TS]

01:29:25   course of working some things that we [TS]

01:29:27   said in Episode one or two seem a bit [TS]

01:29:29   ridiculous so I would like to know if [TS]

01:29:32   you have listened to this show and you [TS]

01:29:34   find something to be a bit off now [TS]

01:29:37   considering what you know about us now [TS]

01:29:39   in 2017 I would like to know about that [TS]

01:29:42   so we could talk about them next time [TS]

01:29:44   basically how did past us look dumb [TS]

01:29:47   compared to current us what a great way [TS]

01:29:49   to put it so future us can laugh Oh what [TS]

01:29:53   like what like categoric claims did we [TS]

01:29:56   make that have turned out to be very [TS]

01:29:59   silly no also I'm i am also interested [TS]

01:30:03   in knowing what you have learned or [TS]

01:30:09   changed because of the show this is like [TS]

01:30:12   another thread that we see every now and [TS]

01:30:14   then where people talk about some things [TS]

01:30:16   that they do differently mmm having [TS]

01:30:19   listened to me and you talk about the [TS]

01:30:20   way that we work so there's just a [TS]

01:30:22   couple of things that if you have any [TS]

01:30:23   thoughts to let me know and you can [TS]

01:30:25   tweet at me I'm I Mike on twitter by the [TS]

01:30:28   way i am y ke if you would like to tweet [TS]

01:30:31   at me I'll be very interested in that or [TS]

01:30:33   you could participate in the in the [TS]

01:30:35   subreddit over in the cortex subreddit [TS]

01:30:37   or like maybe the put the thread for [TS]

01:30:39   this episode just let me know some [TS]

01:30:42   things and we can maybe talk tough on [TS]

01:30:43   them next time I think it might be an [TS]

01:30:45   interesting time to look back on the way [TS]

01:30:47   that our working lives have changed over [TS]

01:30:49   the last couple of years of doing this [TS]

01:30:50   show [TS]

01:30:51   and that might be a fun way to do that [TS]

01:30:52   sound good help us celebrate I mean I I [TS]

01:30:55   guess we did it we did have a cortex of [TS]

01:30:58   versuri at one point did we but I think [TS]

01:31:00   that kind of was sprung on us [TS]

01:31:02   accidentally where I think during the [TS]

01:31:04   recording of the show I realized that we [TS]

01:31:05   were a year old okay but this is like a [TS]

01:31:09   real planned celebration I promise it [TS]

01:31:11   won't be a clip show I would not let [TS]

01:31:16   Mike do it clear i hate clip shows [TS]

01:31:19   unless unless it was a phenomenal offer [TS]

01:31:22   on the table right i mean ok so i guess [TS]

01:31:24   let me take that back immediately I [TS]

01:31:25   would let Mike do a clip show but almost [TS]

01:31:28   certainly this will not be a clip show [TS]

01:31:29   it one of the problems of being in a [TS]

01:31:34   world where we can binge watch TV shows [TS]

01:31:36   mmm clip shows stand out now in that [TS]

01:31:39   because you're like I watched that [TS]

01:31:43   episode like yesterday when you show me [TS]

01:31:46   a clip about it as if it was five years [TS]

01:31:48   ago when we were washing through friends [TS]

01:31:50   I know it's that abundantly they loved a [TS]

01:31:53   clip show how did they never a fan of [TS]

01:31:55   friends really yeah interesting not for [TS]

01:31:59   me no thank you great doesn't believe in [TS]

01:32:03   friends sorry um the whole contract yeah [TS]

01:32:09   the conceit of your show these friends I [TS]

01:32:12   don't buy it no one no nobody would do [TS]

01:32:15   this hang out in people's houses all day [TS]

01:32:16   wanna be around people and I buy it yeah [TS]

01:32:19   so anyway no cortex clip show no but let [TS]

01:32:25   us know where we were dumb let us know [TS]

01:32:27   anything that has changed in your mind [TS]

01:32:28   over the course of listening to the show [TS]