The Talk Show

179: ‘iPhone Is the New Hitler’, With Special Guest Ben Thompson


  I have a question for his the linguistic [TS]

  question i have heard this I've heard it [TS]

  bill simmons is using it I've heard [TS]

  other people using it there's the UH the [TS]

  what used to be the something-something [TS]

  1600 podcast though that crew is now has [TS]

  a new podcast i think it's odd save the [TS]

  queen [TS]

  people are called podcast episodes pods [TS]

  I've seen it yet all over the place it [TS]

  seems to be it is to me the Lindy [TS]

  linguistic it's the word of the year so [TS]

  far for 2017 i'm almost down with it [TS]

  even though I am generally a conversion [TS]

  on all anything that triggers with the [TS]

  language what do you think what makes it [TS]

  makes I i think it's fine because will [TS]

  want it short right and it is both short [TS]

  and it's very descriptive you know [TS]

  exactly what it's talking about and it's [TS]

  also fascinating because we've kinda [TS]

  like our careers have overlapped like [TS]

  the journey of the word pod from being [TS]

  this apparatus you plug in your computer [TS]

  the ipod and thus being the podcast and [TS]

  now Todd being entirely like you went [TS]

  through a transformer Eurasian whatever [TS]

  the word is it is really interesting [TS]

  actually think about it i think it's [TS]

  fascinating uh but it in particular it [TS]

  seems like people are using it though to [TS]

  mean episode not the show even those [TS]

  PyCon pod save the queen [TS]

  I guess it kind of implies that it's the [TS]

  whole it's the show itself [TS]

  yeah of positive and positive america [TS]

  god save America whatever the hell this [TS]

  show is called but anyway I just think [TS]

  that stuck out to me is the use of POD [TS]

  yeah but that makes sense though because [TS]

  podcast is the entity right and then a [TS]

  podcast contains multiple pods him i [TS]

  mean if you think about it too much it [TS]

  doesn't make sense but but if you think [TS]

  that the appropriate level of these [TS]

  perfect sense i I'm I'm down with it [TS]

  I mean it's a good addition i wrote [TS]

  about this i would have to find the link [TS]

  but I wrote about this the first time [TS]

  Apple ever put podcast as a feature in [TS]

  itunes which was [TS]

  a long time ago i mean we're talking i [TS]

  might have been like 2003 I don't have [TS]

  low 25 because that was the window do [TS]

  was doing podcasts was a pretty audio [TS]

  may Twitter I but just how sort of at at [TS]

  at first I was sort of thinking uh at [TS]

  way back then that hey Apple might put [TS]

  the kibosh on people calling these [TS]

  things podcast because they're very [TS]

  touchy touchy about a trade marks and [TS]

  stuff like that and then they like kind [TS]

  of embrace the word and it was like whoa [TS]

  what the heck is that [TS]

  I and I it hit me way back then like [TS]

  it's kind of genius for them to embrace [TS]

  it because it sort of makes it seem like [TS]

  a podcaster only meant for ipods like [TS]

  right kind of own the thing and you know [TS]

  I at this point I feel like there's more [TS]

  people who have listened to podcasts [TS]

  period you know some podcast maybe not [TS]

  my podcast somebody's podcast who've [TS]

  never even owned an ipod oh yeah sure [TS]

  but yet the word persist but the whole [TS]

  the whole origin of the word is based [TS]

  it's clearly based on the word ipod yep [TS]

  yay no it's it's a no you're right it's [TS]

  really need you back up and think about [TS]

  it the the benefit the way it pays out [TS]

  to the ipod always at that time you know [TS]

  is right it's like a you know it's like [TS]

  there's a classic strategy technique [TS]

  which is commoditize your compliments [TS]

  basically all the things that make your [TS]

  product really good you want to make [TS]

  them be super common super free and this [TS]

  is applications we have a branding [TS]

  perspective like they they made podcast [TS]

  the name they didn't trade market that [TS]

  has spread super wide and all crew to [TS]

  the ipod which they you know we're [TS]

  breaking all the money on [TS]

  it you are indeed your memory if if you [TS]

  were a wee calling from memory is [TS]

  correct it was from july 2005 2005 don't [TS]

  know what we call those years now i [TS]

  don't know what we call the office and [TS]

  ask the odds it was it and it was a post [TS]

  I wrote on the site called is that a [TS]

  podcast in your pocket I put in the [TS]

  Senate I it is a long article I just [TS]

  sounded as well I didn't have an editor [TS]

  back then I kind of like Colin new pod [TS]

  like that's what Bill Simmons I go [TS]

  sentence announcing a new episode will [TS]

  be like new pod and then it will have [TS]

  like a link to the show I kinda like it [TS]

  yeah now it is [TS]

  yeah it I've never been one thing you [TS]

  mentioned before about you people have [TS]

  never had an ipod I get more and more of [TS]

  these of these emails from like stretchy [TS]

  members or whatever that are like it [TS]

  i've officially reached the stage in [TS]

  life where people just say things in [TS]

  passing that just blows my mind this [TS]

  will sell out there their relative [TS]

  experience the technology compared the [TS]

  line like what give me another example [TS]

  well just like I mean high tide [TS]

  not now might be a brain freezer is my [TS]

  remember the emotion that I get from [TS]

  reading emails will say something and [TS]

  passing about when they got their first [TS]

  fold or different memories about [TS]

  something like something i remember all [TS]

  remember back when it was this like [TS]

  everyone was introduced first of it [TS]

  that's why it doesn't mind right now but [TS]

  it happens frequently enough it's a [TS]

  little thing where the emotion of the [TS]

  shock at man i'm all the is I'm gonna go [TS]

  right to that I i'll give you take [TS]

  somebody who writes and says like [TS]

  they're diehard long time Apple user and [TS]

  their first Apple product was like the [TS]

  iphone 4s and you're like you're like [TS]

  what you sent John Syracuse to your [TS]

  house and and I'm going to have you [TS]

  schooled on what it means to be a long [TS]

  time a user so i was totally god bless [TS]

  ya is no it's all shoot i'm apparently [TS]

  the it being taught in the morning [TS]

  aspect is kicking in but [TS]

  how there's something happened to the [TS]

  day where I officially shifted to like [TS]

  back like back in my day mode i thought [TS]

  it was always involved with the box [TS]

  basketball i just bought a badass old [TS]

  timers like if you started what if you [TS]

  start going to game in the nineties and [TS]

  I felt justified in saying that like [TS]

  that was a really long time ago with [TS]

  like the nineties like don't feel that [TS]

  far away to me but it's actually it has [TS]

  really been like 20-30 years or whatever [TS]

  it is and yet the fact that i felt i [TS]

  could say that and no one called me on [TS]

  it but you were on Twitter like yeah [TS]

  I'll totally i remember going to use [TS]

  games it's a so yeah we're a bunch of [TS]

  people out it's it's it's it's both so [TS]

  depressing it's also kind of satisfying [TS]

  like you to be able to like sit back and [TS]

  revel in uh in in your you know being a [TS]

  part of what came before I'm embracing [TS]

  it I'm leaning into it and we do a lot [TS]

  about it [TS]

  let me take a break right off the bat [TS]

  let's just get this rolling and and can [TS]

  respond to break out of the way and let [TS]

  me talk to you about what I'm one of the [TS]

  best new sponsors we've got on this show [TS]

  it's cooked a company called away away [TS]

  uses high quality materials that other [TS]

  branches but they sell at much lower [TS]

  prices what do they make they make [TS]

  luggage they have three sizes to carry [TS]

  on the medium/large the largest huge [TS]

  it's just like if you're like leaving [TS]

  your family you know it's like really [TS]

  really big all their suitcases are made [TS]

  with premium German parley carbonate [TS]

  unrivaled and strength and impact [TS]

  resistance and very lightweight the [TS]

  interior of all the suitcases features [TS]

  patent-pending compression systems [TS]

  helpful for over Packers in other words [TS]

  you open it up and it's not just like [TS]

  like like a rectangle and a cube inside [TS]

  it they've got like compartments inside [TS]

  they've got little things that help you [TS]

  that help you organize your stuff they [TS]

  have a tsa approved combination lock [TS]

  built into the top of all the bags to [TS]

  prevent fast removable washable laundry [TS]

  bag right inside so there's a great idea [TS]

  what do you do with dirty clothes when [TS]

  you pack this is what i do i I never [TS]

  think ahead i go on a trip and I think [TS]

  well here's all the clothes i'm going to [TS]

  take and then I get there [TS]

  and then once i get there i start piling [TS]

  up dirty clothes i just put them in a [TS]

  corner and it's like just just ignore [TS]

  until I pack up to leave they give you a [TS]

  washable laundry bag you can actually [TS]

  have a place to put your dirty clothes [TS]

  when you are in your hotel room or [TS]

  whatever that wherever the heck you're [TS]

  stayin really really great now look why [TS]

  are they advertising on the talk show [TS]

  what's this got to do with technology [TS]

  well not every sponsor has something to [TS]

  do with technology but these guys do [TS]

  that carry on from a way is able to [TS]

  charge all cell phones tablets e-readers [TS]

  anything else that's powered by USB cord [TS]

  because it has a built-in battery right [TS]

  in the case so this is super-convenient [TS]

  this is amazing you just sit there at [TS]

  your seat in the airport while you're [TS]

  waiting for your flight to the for them [TS]

  to tell you the board and you can just [TS]

  plug any cable right into the top of the [TS]

  suitcase and charger phone right from [TS]

  your carry-on they got a lifetime [TS]

  warranty and can break so fix it for you [TS]

  for life hundred a trial get one of [TS]

  these two cases live with it [TS]

  travel with instagram it whatever you [TS]

  want to do and if you don't like it [TS]

  return it for a full refund no questions [TS]

  asked free shipping on anyway order [TS]

  within the continental US this is a [TS]

  great product [TS]

  I need a new suitcase I don't have one [TS]

  of these yet and I feel terrible that I [TS]

  don't because my carry-on suitcase is a [TS]

  rack it is is like ripped up it is it's [TS]

  got wheels that don't roll terrible i'm [TS]

  buying one of these things so I here's [TS]

  what you want to do you can get twenty [TS]

  dollars off your first order by going to [TS]

  a way / talk show and [TS]

  remember the promo code talk show during [TS]

  checkout and you'll save twenty bucks [TS]

  i'm going to use it i'm going to save [TS]

  twenty bucks i'm going to get one of [TS]

  these i'm getting the carryout that's [TS]

  where you go get one of these two cases [TS]

  this is a great product at a tremendous [TS]

  price compared to high-end suitcases [TS]

  from traditional retailers go there find [TS]

  out more get a suitcase way / [TS]

  talk show remember that promo code talk [TS]

  show [TS]

  I talk about the NFL except well we were [TS]

  originally on the record that last week [TS]

  when I'm wait until until I package for [TS]

  humbled after after defeating your hell [TS]

  I didn't do that on purpose i think the [TS]

  chance to us to do a double or nothing [TS]

  after our unfortunate that the last time [TS]

  i was on the podcast when do we had gayo [TS]

  you would owe you a drink I owe you [TS]

  drinks next time the whole bottle I I [TS]

  know I owe you dinner [TS]

  why is that we we bet before the regular [TS]

  season game between the packers & and [TS]

  the animal animal cowboys and we lost we [TS]

  lost humbly it doesn't seem right that [TS]

  doesn't seem right that I that you owe [TS]

  me given that the packers beat the [TS]

  cowboys in the playoffs that doesn't [TS]

  seem right what would it would account [TS]

  for an account [TS]

  yeah i forgot to specify the bad news [TS]

  about one accounts so you're a lifelong [TS]

  Green Bay Packers fan I'm a lifelong [TS]

  dallas cowboys fan the cowboys and the [TS]

  Packers played at this point was that 10 [TS]

  days ago 11 days ago I was the honestly [TS]

  in all in my opinion it was the only [TS]

  good playoff game at the entire NFL [TS]

  playoffs to date is that brutal has been [TS]

  brutal [TS]

  what was it is one of the only good [TS]

  platform in these playoffs it was like [TS]

  one of the all-time great playoff games [TS]

  of all time yeah it so it was an [TS]

  all-time great game and but it was [TS]

  literally the only decent playoff game [TS]

  I mean the only other one that you could [TS]

  even make an argument for would be the [TS]

  steelers chiefs game on the same day it [TS]

  which was a game that was won by a team [TS]

  that kicked six field goals this year so [TS]

  if you want to argue if you're like in [TS]

  the greater pittsburgh area and you want [TS]

  to argue that that was a good game two [TS]

  in a game where your team won with six [TS]

  field goals [TS]

  okay fine you know that was a great game [TS]

  yeah sure [TS]

  otherwise this is going good game of the [TS]

  playoffs but it's like you said it was [TS]

  seriously like an all-time great game [TS]

  and I'm people are our teams have been [TS]

  in there have been a few of those [TS]

  I liked it I liked in the nineties when [TS]

  the packers enough that when the packers [TS]

  and cowboys would meet every single year [TS]

  and every single year no matter what [TS]

  happened [TS]

  the Cowboys would eat beat them handily [TS]

  that's what I love ya I don't mean I [TS]

  mean not so I i treated immediately [TS]

  after the game that that victory was far [TS]

  from yes it all the all the emotions of [TS]

  those nineties losses came came rushing [TS]

  back at the end of that game what I [TS]

  remember from the early from the first [TS]

  years that this became a rivalry when [TS]

  the early favre years when favre was was [TS]

  a young up-and-coming quarterback was [TS]

  the ridiculous distances that favre [TS]

  could throw football like he it you know [TS]

  it [TS]

  they'd be like unlike the 30 yard line [TS]

  and time would be running out in the [TS]

  first half and it would be like why [TS]

  they're just you know throw it to like [TS]

  the 20 and hope something happens [TS]

  instead he'd throw it all the way into [TS]

  the endzone you'd be like the wait i [TS]

  thought they were at two-thirty and then [TS]

  they showed the replay and it was like [TS]

  oh yeah they were at the 30 and he still [TS]

  threw it all the way to the end up like [TS]

  heat yet that he could throw the ball [TS]

  like silly distances like like like [TS]

  throwing in a row be ya know I really it [TS]

  is hard to I mean obviously all the [TS]

  stuff with favre sort of ended badly [TS]

  three bay and and there are some empty [TS]

  there's for sure but i think god it was [TS]

  like here's my gonna pull these that [TS]

  rhetorical trick for us a long time [TS]

  Packers fans who grew up with the team [TS]

  just being just brutal and awful and I [TS]

  get you I started the 80 so that those [TS]

  they've been brutal for like 20 years [TS]

  before the internet works for other [TS]

  folks that might put my dad but I mean [TS]

  is this the way he's utterly and [TS]

  completely transform that franchise i [TS]

  mean it's it's right over the last week [TS]

  we tackle this today like over the last [TS]

  like 25 years whatever like I believe [TS]

  it's the packers and patriots and [TS]

  steelers are our 123 as far as like both [TS]

  record number of lap appearances all [TS]

  those sorts of things and and really the [TS]

  guy that made that all happen I mean [TS]

  what will trade for my stuff is great [TS]

  see em but far was the guy who just [TS]

  transformed their franchise and what it [TS]

  meant [TS]

  for people who aren't sports fans the [TS]

  packers are an interesting story because [TS]

  they are unique in America among all [TS]

  professional sports teams basketball [TS]

  hockey football baseball all four major [TS]

  sports the packers are unique in that [TS]

  they are I they're owned by their fans [TS]

  more or less [TS]

  I mean can you I i am an owner the kid [TS]

  can you explain the the difference i [TS]

  mean every other team as like one rich [TS]

  guy who is the owner of the team and is [TS]

  a jerk and probably get a trump [TS]

  supporter and also puts the packers are [TS]

  so different sort of the packers can be [TS]

  giving you can [TS]

  well i got home around so that but that [TS]

  this was God with northern Wisconsin [TS]

  which is a we had that not not not the [TS]

  left wing liberal country without you [TS]

  explain the ownership structure of the [TS]

  packers so the Packers were owned by a [TS]

  donor at lat somewhat but sometimes way [TS]

  back when I want to say back in like the [TS]

  stone the arm two twenties or something [TS]

  like that way backwards order one of the [TS]

  original football teams are they were [TS]

  going to go out of business or something [TS]

  like that but but they they established [TS]

  the the Articles of Incorporation for [TS]

  the Green Bay football corporation and [TS]

  it was sold to basically people in the [TS]

  community they could buy a piece and [TS]

  then it was a Briton into the bylaws [TS]

  that if it was ever sold that all the [TS]

  money would go to the local post of the [TS]

  American Legion that's not the case [TS]

  today so the victim has ever sold all [TS]

  the proceeds go to the local American [TS]

  Legion so there probably were at least i [TS]

  would get like at least like one or two [TS]

  billion dollars [TS]

  oh if you have for sure I just like to [TS]

  do you like we we always talk about like [TS]

  the americas team right right [TS]

  there's there's there's basically five [TS]

  big teams NFL that have national [TS]

  following like their water their wines [TS]

  and vegas get set differently because [TS]

  they attract so much heading from fans [TS]

  right and that's your cowboys the [TS]

  factors the Raiders the Steelers and the [TS]

  Patriots are the kind of news today we [TS]

  had a patient that Patriots have sort of [TS]

  snuck in [TS]

  just by virtue of [TS]

  15 years of non-stop winning right right [TS]

  and the Packers the Packers were pretty [TS]

  dominant in the early part of the NFL [TS]

  and so like when they won the first two [TS]

  Super Bowls out kind of tail end of [TS]

  their of a multi-decade run of dominance [TS]

  and then the seventies I see the [TS]

  Steelers in the in the cowboys I and and [TS]

  the Raiders came along and then the [TS]

  Cobblers we had a return return to to [TS]

  glory but arm but yeah so it is that [TS]

  what happens in a few years ago when [TS]

  they want to expand lambeau field to [TS]

  raise money they did another share [TS]

  issuance so they sold another tour [TS]

  50,000 shares at at two and fifty [TS]

  dollars apiece and just raise a ton of [TS]

  money for the stadium and all these [TS]

  years are totally worthless like that [TS]

  you can't sell them i could sell them on [TS]

  the side but you can't convert them for [TS]

  money or anything but yeah I have once I [TS]

  i have it is it's sitting in a box right [TS]

  now add haven't actually put it up here [TS]

  in Taiwan but I am I i am a proud owner [TS]

  of the green bay packers it is sort of [TS]

  silly but it is to me it's the way most [TS]

  teams should be on like even though it's [TS]

  the opposite and the Packers are in fact [TS]

  this odd exception in it really is the [TS]

  way most teams should be on they should [TS]

  be owned by the local fans because it [TS]

  would take off the table the extortion [TS]

  that these owners put their fans through [TS]

  every time they need new stadiums built [TS]

  you know it's there there's an honesty [TS]

  to it where it's like look the only [TS]

  reason to buy shares and the Packers if [TS]

  you're a Packers fan right and the [TS]

  Packers aren't going anywhere like [TS]

  nobody is ever as like the packers are [TS]

  never saying like give us you know a 500 [TS]

  million dollar expansion of lambeau [TS]

  field or were moving to Los Angeles like [TS]

  that's never even on the table right [TS]

  there not going anywhere right and every [TS]

  other team or a half the team's you know [TS]

  I mean like maybe you know Dallas isn't [TS]

  going anywhere but look at the raiders [TS]

  the raiders that have moved they moved [TS]

  to Los Angeles they went back to oakland [TS]

  now a actually isn't a done deal are [TS]

  they going to vegas i think it's all but [TS]

  done deal everything has been announced [TS]

  yet we're going to move to Las Vegas [TS]

  because you know that the add what's [TS]

  called a ok stadium and coliseum in [TS]

  oakland [TS]

  it really is it a shithole and they [TS]

  finish it so now they're moving to Vegas [TS]

  a it is the Eagles have gone through [TS]

  this in Philadelphia like it there there [TS]

  are no better fans or more loyal fans or [TS]

  die hard maybe this diehard is maybe the [TS]

  way to go then [TS]

  philadelphia eagles fans i'm not an [TS]

  eagle fan but I live I was surrounded by [TS]

  them their great fans years ago before [TS]

  they built the the lincoln financial [TS]

  field that they have now that they're [TS]

  there were threats that they were going [TS]

  to move the Eagles to Los Angeles [TS]

  I mean it would have ripped the city [TS]

  apart it's not right but it's a [TS]

  privately-held you know team [TS]

  yeah everything really working the NFL [TS]

  because so much of the NFL is so [TS]

  aggressive in its revenue sharing and [TS]

  the TV deals are so massive that no [TS]

  green bay can compete on an even playing [TS]

  field even though they they make much [TS]

  less money locally although that was [TS]

  part of the refurbishment that they did [TS]

  of lambeau field when i was able to buy [TS]

  it buy my share my single share was [TS]

  basically making sort of a year-round [TS]

  destination in my people like poker [TS]

  Mitch's it's up there but relatives like [TS]

  no did you no Jerry's like Jerry don't [TS]

  know whatever they don't make as much [TS]

  locally but because the vast majority of [TS]

  the money to help you get is from the TV [TS]

  deal and from an alternate cell that we [TS]

  shared by and large I think the [TS]

  foreclosure boxes they are ya that they [TS]

  can they can do it pulled off and then [TS]

  obviously you know if they're the team [TS]

  for Wisconsin so I is I mean their their [TS]

  television market is effectively [TS]

  Wisconsin and so they they certainly [TS]

  basically do well is super unique they [TS]

  had to be grandfathered into like the [TS]

  NFL's like governments like documents [TS]

  because it does state that no team can [TS]

  have more than like X number of owners [TS]

  into the group of hackers have 360 boxes [TS]

  of something so right it's sort of like [TS]

  they want to avoid the situation where [TS]

  like 10 people you know like the man you [TS]

  and [TS]

  Marco and guy English join in and buy an [TS]

  NFL team and we fight with each other [TS]

  and can't make decisions they want to [TS]

  avoid that and so that's why they have [TS]

  these these rules that you know they [TS]

  what they want our guys like Jerry Jones [TS]

  who just can make decisions on their own [TS]

  just just to simplify things and actors [TS]

  have like 1,000,000,000 owner so yes [TS]

  I've amber everyone copies Wikipedia [TS]

  page right now [TS]

  yes even those referred to as common [TS]

  stock share package stock does not share [TS]

  the same rights that does not have [TS]

  equity interest is not big but cannot be [TS]

  traded have no security protection and [TS]

  bring those season-ticket particularly [TS]

  it doesn't need to get your feet built [TS]

  it was out with a background like a 50 [TS]

  year waiting list or something which is [TS]

  insane because i actually have very [TS]

  little desire to go to like came in [TS]

  January agree but i can tell you that if [TS]

  it's like a college team in so far as [TS]

  like nobody lives there i mean i'm [TS]

  looking at the wikipedia page for the [TS]

  green paint metropolitan area and that [TS]

  this this is hundred eighty thousand [TS]

  people it's it's not even it's not even [TS]

  a real city [TS]

  yeah yeah no it's still people it will [TS]

  so that was a different times they had [TS]

  six games a year in green bay two games [TS]

  here in milwaukee right when that county [TS]

  stadium where the bruises to play and [TS]

  and they do that when like when the team [TS]

  was having was within a rough time and [TS]

  kind of like you'll build a fan base [TS]

  whatever but now all the games are [TS]

  lambeau field and and you have like [TS]

  these grand caravan that go up from the [TS]

  solid Milwaukee's season ticket holders [TS]

  got to keep their seats so they have [TS]

  seats for two games a year and then the [TS]

  green bay ticket holders have seats for [TS]

  the other six teams of years and like [TS]

  that it's all complicated thing but this [TS]

  is the net of it is like I'm in [TS]

  Wisconsin is is I mean factors country i [TS]

  mean more than more than anything else I [TS]

  mean it is it is you cannot go you know [TS]

  football you can't go five feet without [TS]

  incurring some sort of you know packers [TS]

  paraphernalia somehow they're taken [TS]

  seriously yet their fans are called [TS]

  cheesehead [TS]

  oh it's ridiculous is this visit see [TS]

  that thing is something that almost as [TS]

  much as to come to grips with eventually [TS]

  Apple Apple Apple maps says it's a [TS]

  two-hour drive from the [TS]

  rocky the green bay that sound right to [TS]

  ya in and i think the the other in yep [TS]

  it's beautiful drive but I think I'd I'm [TS]

  stating days probably Laura game despite [TS]

  a lot longer if it is if the whole care [TS]

  about moving up [TS]

  yeah all right yeah all the other using [TS]

  this morning to me is that you need to [TS]

  get back and do into basketball i doing [TS]

  because you're Philadelphia 76er 'he's [TS]

  are shaping up to be the the seventy [TS]

  sixers interlocking blocks rivalry over [TS]

  the next 10 years and that is going to [TS]

  be a dog serious about raising I know [TS]

  we've got a what's-his-name indeed it [TS]

  he's super exciting [TS]

  I you know I saw him at a restaurant [TS]

  here in Philadelphia couple couple [TS]

  actually got two weeks ago my dad months [TS]

  ago he was we went out to dinner at a [TS]

  nice little steak house here and and he [TS]

  was there and he was very tall me [TS]

  yeah he draws a lot of the medicine [TS]

  yeah I am NOT I I i have been around a [TS]

  college basketball players I'm you know [TS]

  I'm I'm not always a you know better on [TS]

  Craig Hockenberry I know what it's like [TS]

  to not even be close to being the [TS]

  tallest person in the room i'm generally [TS]

  close it and you're pretty tall guy i am [TS]

  pretty tall [TS]

  I'm six foot two and that's pretty tall [TS]

  and it's usually maybe if not the [TS]

  tallest you're up there [TS]

  I'm not used to being around somebody [TS]

  who would have to stoop to put his chin [TS]

  on top of my ass and that's right it is [TS]

  very very large but the other exciting [TS]

  thing about the pictures is Ben Simmons [TS]

  is his foot is is healing quite nicely [TS]

  they say yeah who don't will be back [TS]

  soon [TS]

  so what the yet I don't know about all [TS]

  the I mean the bucs star player is a [TS]

  goddess on the comp oh haha again say it [TS]

  again be honest after the coup bolt [TS]

  which is in nigeria mean that was [TS]

  translated into Greek analysis in the [TS]

  USA level everybody calls me honestly [TS]

  book fans they should buy in his name [TS]

  just get rid of that last name and just [TS]

  change them you know like Madonna just [TS]

  like a honest that's [TS]

  everybody love you MV twitter but but he [TS]

  was in taiwan actually couple years ago [TS]

  and I got the chance to meet him when he [TS]

  was here and I I thought my instagram [TS]

  for the eighty six weeks ago but yeah I [TS]

  am I come up to below his shoulder [TS]

  Kentucky is everything you just seasick [TS]

  celebrities just like ridiculous [TS]

  ridiculous [TS]

  so the Sixers the Sixers are a good case [TS]

  study to me of a one of my fundamental [TS]

  theories of sports which makes no sense [TS]

  but i believe it firmly which is that [TS]

  you don't screw with your uniforms you [TS]

  pick a uniform that is going to last for [TS]

  the ages and then you you tweak it as [TS]

  mine early as possible through the [TS]

  decades [TS]

  that's number one reason why my favorite [TS]

  team in the world is the Yankees Yankees [TS]

  they don't screw with the uniforms [TS]

  papers uniform was like the same as the [TS]

  uniform they wear today except it was [TS]

  like made a belt or something some [TS]

  different materials and the polyester [TS]

  that they can do today [TS]

  you know the Yankees tried cotton in the [TS]

  george costanza era didn't work out but [TS]

  in terms of the way the uniform looks [TS]

  they don't mess with it the Dallas [TS]

  Cowboys don't mess with the uniforms [TS]

  when they have a they have leased to [TS]

  have like a special like sunday night [TS]

  uniform with stars on the shoulders and [TS]

  they lost every game they played with [TS]

  those uniforms the Green Bay terrible [TS]

  there they look terrible there is just a [TS]

  stupid excuse to sell a third jersey to [TS]

  people who wanted to have every jersey [TS]

  one of the things that's great about the [TS]

  green bay packers green bay packers look [TS]

  like the green bay packers you look at [TS]

  like super bowl one and UC bart starr [TS]

  leading the team to the first super bowl [TS]

  51 years ago they look like the team [TS]

  that's playing today because they don't [TS]

  screw with the uniform this Philadelphia [TS]

  76er 'he's had a great uniform what I [TS]

  mean it's a great name [TS]

  I mean who knows what sense it makes but [TS]

  I mean Philadelphia's where the country [TS]

  started to call the 76 years so they got [TS]

  to go patriotic you got to be red white [TS]

  and blue write it but somehow during the [TS]

  allen iverson era they changed to a [TS]

  black gold on Lego how to start this [TS]

  weird story right how can a team in [TS]

  Philadelphia that's named [TS]

  after the the american revolution in [TS]

  there or independence whatever you want [TS]

  to call it in 76 not be red white and [TS]

  blue and yet they did and then they had [TS]

  you know terrible role of course they [TS]

  had terrible records how can you win [TS]

  when you're going against the sports [TS]

  gods by screwing with your uniform now [TS]

  the Sixers have gone back to it's not [TS]

  quite the classic I I kind of don't like [TS]

  the way they spell out fixtures on the [TS]

  uniform I I feel like they have to go [TS]

  back to the pure dr. J era uniform but [TS]

  it's close enough [TS]

  yea though I mean the boxer definitely [TS]

  fit with that mean they're so first off [TS]

  their classic uniform and their classic [TS]

  logo are both amazing arm [TS]

  this is the classic logo is just like [TS]

  cartoony but kissing a basketball i love [TS]

  it's sort of like they sort of like not [TS]

  very green with Iran sort of like [TS]

  bowling friday right and they had great [TS]

  uniforms back in the eighties and that's [TS]

  when the team was good that was entitled [TS]

  settings with with uh then they'll send [TS]

  or later crianza bar and then they were [TS]

  going the eighties you always watched [TS]

  your sony pictures in the celtics but [TS]

  very strong team then I tell you three [TS]

  they have this awful logo that's like [TS]

  purple and this terrible if it was just [TS]

  awful universal bad and they've been [TS]

  pretty much care about or simply like [TS]

  one good year since 10 and then in 2015 [TS]

  they did a redesign which is not the old [TS]

  logo but it's the uniforms especially [TS]

  our are definitely a go back to the [TS]

  original so there's kind of this [TS]

  paneling on the side that have really [TS]

  really good and sure enough the team's [TS]

  fortunes that have are looking up but [TS]

  but there's this hilarious to you gotta [TS]

  put the show notes that we did you ever [TS]

  read those who appreciate it reads [TS]

  America's slow but very real decline [TS]

  into a fascist state as told by the [TS]

  walkie park slope at this just go look [TS]

  at the following link you have to see [TS]

  the tweets appreciate it but I promise [TS]

  you you'll laugh your rear end up [TS]

  because it's it's it's really funny [TS]

  I i will put it in the show notes all [TS]

  right before we get off sports let me [TS]

  give you this I'm going to talk this out [TS]

  there here we go here's a here's here's [TS]

  a contentious argument top quarterbacks [TS]

  of all time [TS]

  mmm that is a condensed you sent me a [TS]

  link you sent me a link last night to a [TS]

  video that you sent it right of the [TS]

  weather you you know i don't think so it [TS]

  wasn't you just sent me the link to the [TS]

  cab with john elway and oh yeah i did i [TS]

  did that yeah that was that was great so [TS]

  that somebody was in a cab in pittsburgh [TS]

  and talking to their cab driver about [TS]

  who the greatest quarterback of all time [TS]

  warner and his even know this guy with [TS]

  the cab driver in Pittsburgh is number [TS]

  one pick was john elway and it just so [TS]

  happened that among the people in the [TS]

  cab wanna one of them was john elway and [TS]

  they let it go on for two or three [TS]

  minutes before they they let this cab [TS]

  driver the liver was filming in the [TS]

  middle was pretty be surviving all right [TS]

  like i do you think he's attractive [TS]

  yeah I want to sleep with the fact that [TS]

  she's AI bet you sleep with them it's [TS]

  like his wife asked right next to the [TS]

  right all right top quarterbacks of all [TS]

  time [TS]

  all right let me ask you this I'll just [TS]

  give you a simple question who's better [TS]

  farm or aaron rodgers the hole ah I [TS]

  think from a a pure between the lines [TS]

  perspective uh Rogers is probably better [TS]

  just like farms reckless made him great [TS]

  but it it went like it cost us a lot of [TS]

  games you're blinded by your fandom the [TS]

  answer is clearly aaron rodgers no lo [TS]

  que well but yet that's fair guys but [TS]

  from a meaningful a legendary status and [TS]

  meaningful to the franchise I have to go [TS]

  with that's what far nobody's the wind [TS]

  that will pour souper bowl to surpass [TS]

  them right now they're both at one we [TS]

  have seen as a matter of opinion it [TS]

  doesn't matter the FBI Rogers can never [TS]

  win another super bowl and it doesn't [TS]

  matter and Rogers is better quarterback [TS]

  them that far [TS]

  yeah they're fair enough but if you did [TS]

  like the totality of the contribution to [TS]

  the green bay packers it's it's more [TS]

  complicated but yeah I out of your that [TS]

  you're right i am blind blinded by my [TS]

  being a compressional teenage boy and [TS]

  brett farr basically like saving my [TS]

  sports lice [TS]

  did you see my link the other day to [TS]

  triumph the insult comic dog at [TS]

  the daughter I thought idea i decided i [TS]

  haven't watched it though [TS]

  well at the end when he first has to [TS]

  utter the words president and then [TS]

  followed by the word Trump every time he [TS]

  tries to say it he starts vomiting [TS]

  that's how I feel with me saying that [TS]

  among the top five of all time at this [TS]

  point you've absolutely positively got [TS]

  include a Tom Brady their gold LOL get [TS]

  out [TS]

  it hurts to say things are going to add [TS]

  it out here i am i'm puking right now uh [TS]

  there goes where it hurts [TS]

  there goes there goes my breakfast but [TS]

  it's undeniable at this point [TS]

  yeah i mean the record speaks i mean the [TS]

  record speaks for itself obviously I [TS]

  mean seven Super Bowl arm it's always [TS]

  tricky to like separate the two greatest [TS]

  quarterbacks in the greatest coaches [TS]

  like I'm where with how does that [TS]

  relationship actually play out because [TS]

  so many of them were in the same [TS]

  conversation right right what if what if [TS]

  Rodgers had been the quarterback of the [TS]

  Patriots for the last 15 years [TS]

  like what his with with it may be better [TS]

  or worse or the same like it is almost [TS]

  impossible mean Mike McCarthy is an ok [TS]

  coach I think he's you get supply more [TS]

  grief than he deserves but at the same [TS]

  time like he's not even in the same [TS]

  universe is Bill Belichick and I and you [TS]

  know what difference does that make or [TS]

  someone like Joe Montana and like you [TS]

  know the losses so far ahead of everyone [TS]

  when it comes to his scheme and things [TS]

  like that and you any Jerry Rice I mean [TS]

  like to use a great quarterback with [TS]

  that's especially funny football stuff [TS]

  because it's where do you where you sort [TS]

  of figure out where the boundary is [TS]

  Roger Starbuck and Tom Landry I mean Tom [TS]

  Landry literally invented the shotgun [TS]

  formation like that was something that [TS]

  was like what it is that you watch it [TS]

  now there are some teams that never even [TS]

  don't did they even use the shotgun on [TS]

  running plays now and to think that it [TS]

  was like a loophole in the rule [TS]

  ok let me out where it's going to be [TS]

  like read the rulebook and he was like [TS]

  you know there's nothing that says you [TS]

  have to like hand the ball from the [TS]

  center to the quarterback we could just [TS]

  like toss it back five yard since it'll [TS]

  basically all football is like [TS]

  discovering and exploiting loopholes [TS]

  like the forecast is basically a [TS]

  loophole right and sort of yeah i think [TS]

  in the long term map [TS]

  dan marino don shula right it'sit's all [TS]

  the quarterbacks that you mentioned is [TS]

  almost out everyone who I think you [TS]

  would mention in the if you're going to [TS]

  put together a top five list have a [TS]

  coach who is arguably in the top five [TS]

  that's why don't know that that's why [TS]

  John Elway might be the best though like [TS]

  that because i want to run the right [TS]

  right that always the one who you're [TS]

  like who the hell is coach right it was [TS]

  like trees or grave [TS]

  oh I don't even know when to you went to [TS]

  Atlanta later but I finally won with my [TS]

  Santa hat at the end of his career right [TS]

  yeah I because it to my life that I'd [TS]

  almost tempted to pick him for that [TS]

  reason alone because like there's really [TS]

  no one else you can describe his [TS]

  greatness to all right all right let's [TS]

  take another break and thank our next [TS]

  sponsor and we'll get onto the real meat [TS]

  of the show and our next dancer is a [TS]

  great company [TS]

  ero de ro look Wi-Fi is more important [TS]

  today than it's ever been [TS]

  most of us have our whole house we have [TS]

  reconnected with devices that are on the [TS]

  internet and how are they on the [TS]

  internet there on the internet through [TS]

  Wi-Fi outside the smartphone it's [TS]

  probably the technology we depend on [TS]

  most it it's a core utility of the 21st [TS]

  century home but despite its importance [TS]

  Wi-Fi is broken [TS]

  imagine if your electricity in your [TS]

  house didn't reach certain parts or like [TS]

  it was intermittent like you got really [TS]

  good electricity in your living room but [TS]

  in your master bedroom [TS]

  it's like some days it's okay sometimes [TS]

  you know you don't get electricity what [TS]

  you'd call electrician right away be [TS]

  like my house is broken right but that's [TS]

  what Wi-Fi is like for a lot of us [TS]

  because we have one Wi-Fi router and it [TS]

  read some places doesn't each other's [TS]

  wife 0 was designed to change all this [TS]

  the company manufactures right now a [TS]

  single device it is a small elegant box [TS]

  about the size of an apple TV with sort [TS]

  of apple TV like round corners and it's [TS]

  nice and white and it's kind of it's [TS]

  really a nice little beautiful little [TS]

  box there [TS]

  simple very small and the idea is you [TS]

  get a couple of them their default pack [TS]

  comes with three you can get for you get [TS]

  five to get however many you need [TS]

  but the idea is just put them around [TS]

  your house and they form what they call [TS]

  a mesh network where the eros talk to [TS]

  each other and then they feel your whole [TS]

  house with distributed Wi-Fi and you [TS]

  don't have to sit there and and be like [TS]

  a network manager and configure this you [TS]

  don't sit there and pick channels and [TS]

  frequencies and and stuff like that all [TS]

  you have to do is just with common-sense [TS]

  put them in the rooms where you're [TS]

  actually going to use them and where [TS]

  there might be walls between you know [TS]

  the one that's connected to your cable [TS]

  modem that's all you have to do they [TS]

  have a great app to manage the whole [TS]

  thing from an app on your iPhone it [TS]

  couldn't be easier it's got a great [TS]

  interface they have incredible customer [TS]

  support to this is something that the [TS]

  company is really invested in you can [TS]

  call and get ahold of a real Wi-Fi [TS]

  expert not like a robot but like a human [TS]

  being who you know a lot of people you [TS]

  can set up these heroes and you never [TS]

  have you what you just plug them in and [TS]

  I'll just work if you do encounter a [TS]

  problem if there's something weird about [TS]

  your setup for something weird about [TS]

  your house you can call them up and [TS]

  within 30 seconds you can get a real [TS]

  person at zero on the phone to grate [TS]

  product i've got him set up here my [TS]

  Wi-Fi has never been better in the house [TS]

  then when I have zero it's currently [TS]

  rated 4.4 stars on amazon with a [TS]

  whopping 750 reviews that offers a [TS]

  one-year warranty and it will work with [TS]

  your existing modem and internet service [TS]

  so this is really great go to erode com [TS]

  remember the promo code the talk show [TS]

  all one word the talk show and that will [TS]

  get you free expedited shipping just [TS]

  pause the podcast right now go to [TS]

  eurocom remember that code the talk show [TS]

  and you'll have these things like [TS]

  tomorrow or maybe the next day with free [TS]

  expedited [TS]

  shipping and you set them up in your [TS]

  house you'll have a better wife I'm so [TS]

  my thanks to them it's a great product [TS]

  i'm using them right now you're hearing [TS]

  me talk to bend over hero Wi-Fi routers [TS]

  couldn't work better [TS]

  ah what else is on the agenda been what [TS]

  I mean zero is I guess the the go-to [TS]

  recommendation now because apple doesn't [TS]

  make routers in your well they [TS]

  definitely don't tell them that they [TS]

  don't think that arguably seemingly [TS]

  don't make new ones and then according [TS]

  to a scoop garmin they've cancelled [TS]

  making new ones so who knows [TS]

  scoop government that's good Susan call [TS]

  that's not who knows what the hell's [TS]

  going on with them with that I don't [TS]

  know so I I'm I didn't want to talk to [TS]

  you about this because i didn't I [TS]

  haven't really found I kind of mentioned [TS]

  in passing in a dead up here to buy most [TS]

  of the occasion like right about it [TS]

  doesn't just like it I don't like my [TS]

  whole thing they're all products are [TS]

  like business models and stuff like that [TS]

  but i find the a lot of the Mac thanks [TS]

  to be both understandable i think i get [TS]

  worse coming from and also to be a way [TS]

  over on over the top and not not [TS]

  necessarily connected to reality the mac [TS]

  angst meaning in a nutshell Apple [TS]

  clearly doesn't care about the mac [TS]

  anymore they want everybody to just use [TS]

  the iPads and iPhones and they're doing [TS]

  everything they can to undermine the mac [TS]

  and a within a year and you got in five [TS]

  years we'll be gone [TS]

  yeah because I yeah well i think the is [TS]

  obvious all crescendoed with the release [TS]

  of the macbook pro which are much to my [TS]

  great sadness and consternation did not [TS]

  come with a apple-branded monitor which [TS]

  I was looking forward to buying very [TS]

  much and and so is it obviously there [TS]

  was the people put the memory that way [TS]

  to our house battery life often it was [TS]

  the port situation all that but i think [TS]

  that was just-- that just happened to be [TS]

  the proverbial straw that broke the [TS]

  camel's back [TS]

  because what was so weird about the [TS]

  macbook troll being the trigger for all [TS]

  this angst is that the macbook pro is [TS]

  the single best piece of evidence that [TS]

  Apple is still investing in the map [TS]

  I mean say what you will or the touch [TS]

  bar and whether it's going to actually [TS]

  be something that makes using a mac [TS]

  better or not they'll remain to be seen [TS]

  over the long run but it clearly [TS]

  required a tremendous amount of [TS]

  investment and effort which preserving [TS]

  apple is a rationally run company and by [TS]

  all accounts the complaints are apps [TS]

  that apple is being to rationally run [TS]

  they would not make that investment [TS]

  there just behind the dam platform so so [TS]

  it is it i get we can get into why the [TS]

  inks is there but it is really kind of [TS]

  ironic that happened around this [TS]

  particular product it is i I'm with you [TS]

  I and I don't know how better to make my [TS]

  case I got a as I wouldn't say a friend [TS]

  but a source somebody i've known for [TS]

  years [TS]

  who's worked at Apple and I hear from [TS]

  occasionally and like many people who [TS]

  are longtime apple employees seems to [TS]

  you know every 18 months or so moved [TS]

  around within the company two different [TS]

  teams at worked on a certain aspect of [TS]

  touch bar support it was a software side [TS]

  thing for a while and then right after [TS]

  it shipped in like you know like maybe [TS]

  like three days i had the entire like a [TS]

  DM conversation with him and it was and [TS]

  one of the things you said is i hope [TS]

  this puts the rest of the notion that we [TS]

  don't that apple doesn't care about the [TS]

  mac because this is a good assistant guy [TS]

  spent like 18 months working on I don't [TS]

  get off owners but it is hardware and a [TS]

  custom chip can display it had used [TS]

  instead the software support was [TS]

  incredible right I all their app that [TS]

  built-in they had all these frameworks [TS]

  developer third-party developers can use [TS]

  it like it was a multi-faceted no effort [TS]

  that involves every single for her to [TS]

  the company so it's just that that [TS]

  trigger that Apple to go out the back is [TS]

  is again again I think there were [TS]

  justifiable reasons for the eggs like it [TS]

  was just bizarre that this was the [TS]

  triggering event right you can buy it [TS]

  and he like I will listen to you and [TS]

  and maybe you know not my head in [TS]

  agreement if you say I'm not happy with [TS]

  the direction they're taking the Mac I [TS]

  it if your argument is apple and Tim [TS]

  Cook don't care about the mac period and [TS]

  they're letting it with her because [TS]

  they're done with it [TS]

  i I can't see it I really can't it [TS]

  doesn't make any sense and like somebody [TS]

  else I i've had i've gotten more like [TS]

  the the reaction that reaction to the [TS]

  city's macbook pros really did drive a [TS]

  lot of sources out of the woodwork that [TS]

  Apple like I've heard just bits and [TS]

  pieces from a bunch of people who are so [TS]

  frustrated by the reaction and like a [TS]

  one source who would be in a position to [TS]

  know I mean not super high but you know [TS]

  somebody who would know I it said that [TS]

  they literally spent quote-unquote [TS]

  hundreds of millions of the hearts [TS]

  developing the new macbook pros and that [TS]

  right way they they could have saved all [TS]

  of that by just putting updated Intel [TS]

  chips into the old macbook pro hardware [TS]

  like eight which would be like if so [TS]

  it's like we waited this long and then [TS]

  new my macbook pros came out in november [TS]

  october whatever it was and they were [TS]

  just exactly like the old ones except [TS]

  they had new Intel chips and maybe they [TS]

  had the high gamut you know I color [TS]

  gamut displays but otherwise you know [TS]

  visually and is distinguishable from [TS]

  them that would be further like a father [TS]

  for the conspiracy theory that the mac [TS]

  is on the way out right because they [TS]

  didn't do these do the minimum viable [TS]

  sort of right things but they literally [TS]

  spent hundreds of millions of dollars [TS]

  developing these they expect them to be [TS]

  like the foundation of the product line [TS]

  for years to come [TS]

  and yet people see this as proof that [TS]

  that they're they're trying to get [TS]

  everybody to buy ipads rightly and it's [TS]

  funny because like any even the macbook [TS]

  pro like there was a relatively long [TS]

  delay the last release of the macbook [TS]

  pro was in may of 2015 which I and then [TS]

  that was the 1530s was updated in March [TS]

  2015 so to wait a you know we year and a [TS]

  half was a [TS]

  relatively relatively long time but it [TS]

  wasn't like an obscene amount of time [TS]

  right [TS]

  I and and before that it be to mid-2014 [TS]

  wait 2013 early 2013red 2012 mid-2012 so [TS]

  it's slow down a little bit but i mean [TS]

  father things have been discussion is [TS]

  about intelligent like that understand [TS]

  what also developing the top part I [TS]

  presumably introduced delays right to [TS]

  say when you have to review that [TS]

  essentially touch bar that unit try to [TS]

  collect later snow again later [TS]

  so yes the macbook pro has certainly [TS]

  been it's been fine all along the imac [TS]

  has been fine along although it wasn't [TS]

  updated this year which i think you know [TS]

  added to a little bit i mean clearly it [TS]

  seems to mostly come back to know the [TS]

  sort of macbook pro debacle and and [TS]

  that's why your point about the hundreds [TS]

  of millions of dollars invested in [TS]

  macbook pro I think it's actually really [TS]

  really interesting and telling point [TS]

  because they're not going to necessarily [TS]

  make up that money on this version of [TS]

  the macbook pro right now presumably [TS]

  they're going to be using the touch bar [TS]

  in for several generations of the [TS]

  macbook pro and hopefully on external [TS]

  keyboards and things like that which [TS]

  means they will pay it off over time [TS]

  writing that's how like business works [TS]

  you make these massive upfront [TS]

  investments and then every you try some [TS]

  more units you could spread out those [TS]

  that investment over more and more units [TS]

  right and I the reason why do I think [TS]

  that's really telling is i think it [TS]

  starts to get into what was wrong with [TS]

  the macbook pro or so sorry Mac Pro but [TS]

  but if that's more of a sort of a really [TS]

  fascinating screw up that might have [TS]

  happened as opposed to in it and an [TS]

  abandonment of the entire platform gym [TS]

  and and that you know but let's make it [TS]

  clear i mean let's not rush it under the [TS]

  carpet that the fact is that the mac pro [TS]

  is a complete embarrassment to the [TS]

  company is it's it's a debacle [TS]

  it is absolutely ridiculous that they're [TS]

  selling a 1100 or 1200 day at this point [TS]

  old computer at the same price with no [TS]

  updated components it's it it's clearly [TS]

  a disaster [TS]

  and it's not a great sign for the mac as [TS]

  a platform but it I I don't think you [TS]

  can extrapolate from it that the entire [TS]

  platform is has lost the company's [TS]

  attention right it's like this i said to [TS]

  me this mac pro's thing is again I don't [TS]

  write about products per se so I've been [TS]

  really dug into it too much I did kind [TS]

  of just a little bit of a favor for [TS]

  Christmas but to me this mac pro thing [TS]

  is one of the most interesting untold [TS]

  stories about apple right now like [TS]

  there's no like it's impossible to draw [TS]

  any conclusion beyond that there was a [TS]

  massive massive screw-up here and and I [TS]

  in mice I i giv doing as he rides i have [TS]

  my theory that's a podcaster form itself [TS]

  so my face so the reason i mention that [TS]

  been with the macbook pros and all the [TS]

  investment vehicles into it is when [TS]

  Apple Acosta to develop this new mac pro [TS]

  the trashcan mac pro was certainly [TS]

  substantial all your hundreds of dollars [TS]

  i'm sure your baby you know maybe even [TS]

  more who knows and Apple would have [TS]

  counted on earning back that investment [TS]

  over not just this 2013 model but [TS]

  presumably 2014 miles 150 model etc for [TS]

  probably like at least ten years like [TS]

  thereby am having this design [TS]

  yeah remind the better part of a decade [TS]

  at the very least right so my best guess [TS]

  is that this design is fundamentally [TS]

  flawed in some way I think it's always [TS]

  lot in general because i don't i think [TS]

  it makes people buy stuff they don't [TS]

  mean necessarily and after we didn't do [TS]

  like this is but there's something from [TS]

  a business perspective that's [TS]

  fundamentally flawed about this model [TS]

  maybe there's a super high failure rate [TS]

  and they're having always return them [TS]

  and exchange them like that which [TS]

  totally destroys your margins that's [TS]

  possible but the problem is if you [TS]

  dropped hundreds of millions of dollars [TS]

  into a design and it fails and you have [TS]

  to you have to decide what are you going [TS]

  to do now are you going to stick with it [TS]

  well that's not an option [TS]

  so are you going to redesign it but then [TS]

  you're going to reinvest hundreds of [TS]

  millions of dollars into a market that [TS]

  is pretty tiny the macro market is not a [TS]

  big market and and I think would have my [TS]

  suspicions what happens is that this was [TS]

  a flaw [TS]

  design that Apple felt they could not [TS]

  continue to make the problem was the mac [TS]

  pro market wasn't they had to eat [TS]

  hundreds of millions of dollars in [TS]

  losses because they didn't build enough [TS]

  because they abandoned the product and [TS]

  it wasn't did just what they couldn't [TS]

  make the case to invest another let's [TS]

  say 500 million dollars to build a new [TS]

  version and now they're trying to like [TS]

  figure something out to get it and you [TS]

  could say they should do it [TS]

  we have our what they should do it they [TS]

  should eat that cost because the halo [TS]

  product all that sort of thing but I can [TS]

  certainly sketch out a scenario where it [TS]

  just makes zero financial sense for them [TS]

  to go forward basically this part of [TS]

  doom the entire line that that's why [TS]

  that's my best guess about what happened [TS]

  yeah i think it was you know something [TS]

  along those lines has to be true right [TS]

  it it has to be and I think that it in [TS]

  ND you can extrapolate from there and [TS]

  then a certain point Apple even as an [TS]

  institution and even as in my opinion [TS]

  are relatively straightforward a [TS]

  realistic institution they still have a [TS]

  us a human side and then there's pride [TS]

  and ego involved and it logically if [TS]

  they were purely logical you could just [TS]

  say you know what it was terrible [TS]

  mistake we're going right back to the [TS]

  old cheese grater a big box here you go [TS]

  here's a new mac pro with the old cheese [TS]

  grater and updated you know [TS]

  state-of-the-art intel chips and and [TS]

  modern ports on the back and an 80 times [TS]

  superdrive right and and there are tens [TS]

  of thousands of people waiting for new [TS]

  mac pro who would be like thank you and [TS]

  they would be happy but apples not going [TS]

  to do that you know like and honestly i [TS]

  think it is at some of it comes down to [TS]

  pry just not going to do it for pride [TS]

  alone which you know it's frustrating if [TS]

  you're the pro waiting for modern 2016 [TS]

  or or honestly even 2015 level pro [TS]

  hardware here in the beginning a 20-17 [TS]

  but they're not going to do that like [TS]

  they really you know and [TS]

  and a figure defense painted themselves [TS]

  into a corner with this [TS]

  yeah absolutely and I think you wink to [TS]

  arm a to a really really insightful [TS]

  article about this and so making the [TS]

  point that the the stat 2013 [TS]

  introduction was like Apple that it was [TS]

  also pride it was apple's you ever seen [TS]

  the best of them and like people are [TS]

  complaining we're on innovating well you [TS]

  know screw them look at this and you [TS]

  ended up with a design that was looked [TS]

  amazing with beautiful but again whether [TS]

  it was reliability or just the core [TS]

  architecture whatever was with was [TS]

  fundamentally flawed again were [TS]

  speculating but was fundamentally flawed [TS]

  in in some way that have they not set [TS]

  out to prove the world to the world that [TS]

  they could you know innovate my ass [TS]

  might have come up with something a [TS]

  little more practical that would have [TS]

  you know pay itself off it as as [TS]

  necessary to continue as a viable [TS]

  product and I to I still firmly believe [TS]

  I think they were wait you know it's a [TS]

  case of being way too far ahead of their [TS]

  time I still think that fundamentally it [TS]

  is the future of pro computing and I [TS]

  think that having a big box that you [TS]

  plug things into like internal drives [TS]

  and internal cards is the way things [TS]

  were but it's not the way the future and [TS]

  I think the way the future is a smaller [TS]

  self-contained box that if you do it you [TS]

  do need to expand it to protrude pro [TS]

  reasons you're going to expand on the [TS]

  outside through very high bandwidth [TS]

  I mean whether us bc and Thunderbolt [TS]

  three is is fast enough to be that or [TS]

  not I don't know maybe it's the next [TS]

  generation thing but at some point I [TS]

  firmly believe that a pro hardware is [TS]

  just a simple small box and then the [TS]

  expansion will all be external and you [TS]

  just in with one simple thing that you [TS]

  plug in and there it goes you get enough [TS]

  power to get enough bandwidth that you [TS]

  don't need to open the box and put the [TS]

  thing inside because it to me that the [TS]

  it and you know I've gotten pushed back [TS]

  on this on private channels and slack [TS]

  that were on but I I [TS]

  whether the world is there right now in [TS]

  2017 or not I don't know but I think I [TS]

  still think that firmly where the future [TS]

  is but this mac pro launched at 34 was [TS]

  at 2013-2014 a long time ago long enough [TS]

  money don't mean and it the world wasn't [TS]

  there yet [TS]

  you know for LOL expansion to be on the [TS]

  outside I think it's the right design [TS]

  for the long term but it wasn't the [TS]

  right design for then and it certainly [TS]

  isn't for now but it wasn't going to is [TS]

  I feel like pearl hardware should be the [TS]

  most conservative though in some [TS]

  respects in the way it progresses i mean [TS]

  there's in some aspects that can be [TS]

  faster pros will pay for it they'll do [TS]

  the upgrades things like that but like [TS]

  especially when it comes to anything [TS]

  performance related i think the the the [TS]

  mac pro as vulnerable to which arm [TS]

  general to make a morality lady ravens [TS]

  pci-express but it has a not very many [TS]

  lanes and so you know yeah I think [TS]

  you're right to do is the idea wasn't [TS]

  necessarily wrong the timing was wrong [TS]

  and arm you know if they were to do [TS]

  anything to is I think this forcing [TS]

  people to buy two ahead ways at the time [TS]

  high end video cards and today you have [TS]

  to pay like diarrhea cards another super [TS]

  obsolete right i think this had two big [TS]

  problems one is that video card [TS]

  technology is progressing much passion [TS]

  and posture technology which means that [TS]

  the mac pro got older faster right even [TS]

  like the processes in the mac pro are [TS]

  still totally relatively viable today [TS]

  right there not that far behind [TS]

  particular performance but the the GPUs [TS]

  are way behind your computer that's [TS]

  predicated gpus that's a big problem for [TS]

  anything is you had people like doing [TS]

  developers particular one to buy this [TS]

  they don't need two gpus they don't need [TS]

  a processing GPU per se or a high-g for [TS]

  they just need a integrate GPB totally [TS]

  fine for them and so if they were going [TS]

  to do you're going to really make it [TS]

  integrated I think they need to wait [TS]

  until they could get to a point where [TS]

  they could have a computer that [TS]

  basically a processor and memory and [TS]

  like a boot drive and then once [TS]

  Thunderbolt 45 comes along it can [TS]

  actually really saturate you know [TS]

  high-end graphics cards or the bus then [TS]

  you break those are those out to right [TS]

  drop the cost per thousand bucks it [TS]

  becomes more much more [TS]

  you look cute makes a lot more sense [TS]

  them so Mac Pro totally screwed [TS]

  not necessarily and in my opinion [TS]

  definitely not in my opinion not [TS]

  indicative that the mac platform as a [TS]

  whole is is screwed painted the corner [TS]

  the other thing i like to point out and [TS]

  get as much proof as the macbook pros [TS]

  the new ones with the test part that [TS]

  Apple hasn't lost interest [TS]

  institutionally in the mac is the fact [TS]

  that the OS is still on a yearly annual [TS]

  upgrade schedule and they're pretty good [TS]

  upgrades and we all like it to be slowly [TS]

  right if anything I would rather have [TS]

  them go to to a 2-year scheduled and [TS]

  spend an entire years on just like [TS]

  fixing bugs and and spit and polish you [TS]

  know as opposed to adding new features [TS]

  but it's it's on a much more vigorous [TS]

  upgrade schedule and rigorous and [TS]

  vigorous than it was in the early years [TS]

  of the iphone when they literally had to [TS]

  issue a press release saying we've we've [TS]

  had to delay that upgrade the mac OS [TS]

  because we've pulled engineers to finish [TS]

  the iphone OS 4 8 [TS]

  yeah it is with this way for a long time [TS]

  yeah i think that india india the other [TS]

  day too i mean yes they're like the the [TS]

  Swift playground or whatever on on the [TS]

  ipad by me like that I mean Apple Apple [TS]

  like they're not stupid right [TS]

  I mean it's we will stop by to tell the [TS]

  absolute a little bit there's lots of [TS]

  things to complain about Apple's [TS]

  treatment of developers from a business [TS]

  perspective my certainly have plenty of [TS]

  opinions in that regard but from a [TS]

  development perspective I mean apples [TS]

  been you know has always been very [TS]

  cognizant of what its developers need [TS]

  and what not and to suggest that they're [TS]

  going to abandon the platform that that [TS]

  makes their their moneymakers possible [TS]

  media is it's it's as it is describing [TS]

  it [TS]

  it just doesn't make sense like there is [TS]

  there is a Occam's razor explanation [TS]

  here which I think explains the mac pro [TS]

  it explains why it's not updated [TS]

  explains why there's probably not going [TS]

  to the metro because you can I could [TS]

  sketch on a spreadsheet right now I [TS]

  probably make zero [TS]

  in still another one and that sucks it [TS]

  was a total screwup hopefully someone [TS]

  will write to tell article sometimes [TS]

  would be really fascinating to to get [TS]

  the full story of one apple just really [TS]

  did totally screw up our product but yet [TS]

  to extrapolate from that they're just it [TS]

  doesn't make sense [TS]

  no I am totally pumped i am so irritated [TS]

  about the no apple logo display though [TS]

  yeah that is a and it's true because [TS]

  it's not just a product for Mac Pro [TS]

  users it i would guess that out over [TS]

  users it i would guess that out over [TS]

  the years apple has probably sold more [TS]

  standalone displays to MacBook Pro users [TS]

  than the Mac Pro users because i think [TS]

  that wonderful display was pretty [TS]

  explicitly marketed as a the box itself [TS]

  has a thunderbolt display attached to a [TS]

  laptop right like it's pretty clear what [TS]

  it's for [TS]

  ah yeah I I i would be shocked if [TS]

  they've if there are more than that were [TS]

  hooked up to mac pros than to MacBook [TS]

  Pros and and that's saying that knowing [TS]

  that most MacBook Pro users never use [TS]

  any display other than the one that's [TS]

  built into the laptop but even so i [TS]

  think that that the number of a laptops [TS]

  that are that are sold compared to [TS]

  desktops is so a extraordinarily [TS]

  lopsided and that most of those laptops [TS]

  that are solar imax that have a built-in [TS]

  display I think it's so lopsided that [TS]

  it's clearly meant for that and so it is [TS]

  disappointing and it does seem from [TS]

  early going that people who bought this [TS]

  LG LG 5k display some of them loved it [TS]

  but there are people people are having [TS]

  weird problems with it [TS]

  yeah I had somebody I didn't link to it [TS]

  and they'll say it's so anecdotal but [TS]

  somebody wrote in tutoring firebombing [TS]

  this is perfect podcast material sorry I [TS]

  won't write about it but i'll talk about [TS]

  it or somebody wrote in and they had [TS]

  problems and the ad like weird [TS]

  interference and they were taking it [TS]

  into the store and then they couldn't [TS]

  reproduce it at the genius bar and you [TS]

  know just imagine what a pain any acid [TS]

  is to bring a 27 inch display back and [TS]

  forth to an apple store etc and it [TS]

  turned out that moving he had his [TS]

  airport router he had an apple airport [TS]

  router honest desk and moving it away [TS]

  from his desk fix the interference on [TS]

  the fly LG 5k display that literally you [TS]

  know and he said it's you know I need [TS]

  you know I again at I'm not gonna write [TS]

  about it because it's like one guy with [TS]

  one case and i don't know but i've seen [TS]

  other people with these interference you [TS]

  know with with weird problems on this [TS]

  and like what a weird problem but it's [TS]

  like it's the sort of thing that a [TS]

  normal person is never going to figure [TS]

  out if if if it turns out that first [TS]

  whatever reason having their airport [TS]

  router too close to the [TS]

  display causes it to have weird [TS]

  interference [TS]

  how is a normal person going to figure [TS]

  that out and it's the sort of thing that [TS]

  Apple the apples apple branded displays [TS]

  or worth they're not just aesthetically [TS]

  pleasing they really are just terrific [TS]

  displays always have always were [TS]

  I can't say are they are tanks have [TS]

  heeded the i actually have my sitting on [TS]

  my desk because not using one of those [TS]

  balance because i couldn't get it weighs [TS]

  like five times as much as normal [TS]

  monitor of similar size so I'm guessing [TS]

  that's probably why it handles that [TS]

  she'll think better but uh oh yeah he's [TS]

  one of the things I oh I could never [TS]

  understand what you pay so much for [TS]

  monitor until I had a job that part one [TS]

  for me is like oh okay I get it now [TS]

  I i will never not buy it either one of [TS]

  these again and now my federal displays [TS]

  failing and and i can't find other one [TS]

  and I'm very said I had a 20-inch I [TS]

  don't know what the name was but it was [TS]

  I couldn't at the time i bought it i [TS]

  couldn't get a bigger 1i think there was [TS]

  it was like 20 and 23 and i bought the [TS]

  20-inch I mean it was probably like [TS]

  2,000 recycled plastic framing and like [TS]

  the the two-way always had it was [TS]

  aluminum and aluminum frame I i had it [TS]

  and I had it I mean I went through like [TS]

  three or four max while i was using [TS]

  using it and you know it i'm sure it was [TS]

  it more lesson like when i finally got [TS]

  rid of it wasn't because it was broken [TS]

  it was just like I think I you sit up [TS]

  until i got this 20 ipad at my desk [TS]

  until I got this 27-inch imac [TS]

  two-and-a-half years ago it it just ran [TS]

  and ran and ran it was unbelievable yet [TS]

  my monitor works fine it's the the USB [TS]

  all that stuff no longer works or works [TS]

  very schedule ii and so that i can use [TS]

  that for like the camera and also i had [TS]

  almost a plug into it so now i do the [TS]

  laptop and I move around a lot and so [TS]

  every time i sit down to plug in like [TS]

  five things every single time and I have [TS]

  to use the sound of my laptop speakers [TS]

  and yeah so this is what they will [TS]

  display itself is fine it's the it's the [TS]

  sort of docking capability that is gone [TS]

  mmm alright let me take a break here and [TS]

  thank our third winter just take a [TS]

  digital i do think that you know the one [TS]

  thing that is with as long as we're here [TS]

  because abandoning the the Apple [TS]

  displayed we started the airport thing I [TS]

  this stuff i think does fit more in the [TS]

  kind of critique of Apple as being you [TS]

  know to quote-unquote spreadsheet driven [TS]

  or operational driven or whatever the [TS]

  coop the critique is of served him cook [TS]

  an apple generally and I think that is a [TS]

  fair one because that what that gets [TS]

  into is you know Apple never sold [TS]

  routers to make money on routers they [TS]

  sold routers because it would ensure [TS]

  that the experience of using your Apple [TS]

  device was better than it would be when [TS]

  they would be otherwise and you know [TS]

  same thing with the with the display you [TS]

  did apple in cell-cell display because [TS]

  they're gonna make money and displays [TS]

  they probably made money given how much [TS]

  to charge for them but it kind of like [TS]

  it what you be a really kind of want you [TS]

  sexy was a better experience that's true [TS]

  but also having that big tank on your [TS]

  desk with the apple logo on it i mean to [TS]

  it it let's you be an apple person in [TS]

  some respects and I think that part that [TS]

  to me that is more concerning in a way [TS]

  because it's apple is making decisions [TS]

  that are driven by it seems like a way [TS]

  to make this is driven by the bottom why [TS]

  not driven by this sort of pelo sort of [TS]

  thinking about what it means to be an [TS]

  apple customer did it that makes like a [TS]

  step-back tape [TS]

  take a deep breath and just be there as [TS]

  a customer and see what the overall [TS]

  experience is like and again to draw an [TS]

  analogy i make it over and over and over [TS]

  again but just to to compare Apple to [TS]

  Disney and you go to a disney theme park [TS]

  you go to any other theme park and you [TS]

  buy a hot dog and a soda and then when [TS]

  you're done with it you go to the [TS]

  trashcan and the trash can is like [TS]

  filled to the brim overflowing and it's [TS]

  like what do you do do you like kind of [TS]

  rest the thing on top but what do you do [TS]

  with your garbage when the trash cans [TS]

  already full [TS]

  you go to a disney theme park and the [TS]

  trash cans are never full because they [TS]

  spend the money to have people [TS]

  constantly emptying the trash cans so [TS]

  that they're always and end it there [TS]

  never filthy there he never feel like [TS]

  you're [TS]

  grossed out by like putting your garbage [TS]

  in there it just works right it you just [TS]

  the and it's such a little thing to have [TS]

  garbage cans that are not full and not [TS]

  covered with grime and you can just [TS]

  always throw your trash away it that's [TS]

  what having apple-branded Wi-Fi routers [TS]

  was like back in the day where it was [TS]

  like you know they didn't need to make [TS]

  them you could you know by netgear or [TS]

  whatever other ones that were but the [TS]

  fact that you could just go in the apple [TS]

  store if you needed to and just say just [TS]

  give me you know i got to set up Wi-Fi [TS]

  in my house [TS]

  tell me what to buy and you buy it and [TS]

  go home and hook it up and it would work [TS]

  it was the same sort of thing there [TS]

  wasn't about making money for the [TS]

  company it was like look you're an apple [TS]

  customer it's gonna you know we'll take [TS]

  care of you [TS]

  yep it doesn't matter whether we're [TS]

  making money on this or not right to do [TS]

  you really does you no good with disney [TS]

  theme parks make less money if they cut [TS]

  their number of people emptying the [TS]

  trash cans and half probably not at [TS]

  least not for a long time it would take [TS]

  a while for it to show up but you know [TS]

  it's just part of the experience you [TS]

  know that you can do it right and the [TS]

  end in it that feels like the part that [TS]

  is it that's the concern apartment [TS]

  that's more construct the mac pro like I [TS]

  really feel like there's a business [TS]

  explanation for that you can make in the [TS]

  end it's worlds where it's just you know [TS]

  I it was the eye can see being a hard [TS]

  decision but it doesn't have to be made [TS]

  the router in this case it's like the [TS]

  business decisions like two obvious like [TS]

  it's like it's very clear like this is a [TS]

  distraction we're not making money but [TS]

  whatever it might be but yeah it's it is [TS]

  it's hard to explain that away as [TS]

  anything other than focusing on [TS]

  resources and margins at and not [TS]

  focusing on the experience because i [TS]

  just i even today as things have gotten [TS]

  better but I don't know how you can say [TS]

  that we are folks under the best [TS]

  possible experience and be in because [TS]

  purples [TS]

  I mean again if you take take the [TS]

  spirits holistically and he is an apple [TS]

  store and say oh by computers Wi-Fi is [TS]

  working always part that is prior bad [TS]

  router like that yes is that apple's [TS]

  fault no maybe not but does that make [TS]

  their customers life more challenging it [TS]

  does and it's a shame that there they [TS]

  they seem to not care about that as much [TS]

  yeah i totally agree I kind of feel it's [TS]

  like they're there [TS]

  the problem isn't that they don't care [TS]

  about the mac period the it's kind of [TS]

  like which would be alarming and I've [TS]

  said this before to like I am a die-hard [TS]

  mac user like if i had to choose between [TS]

  only ever using iOS devices are only [TS]

  ever using mac OS devices as much as I [TS]

  love my iphone i would rather switch to [TS]

  an android phone and have a mac to work [TS]

  then to have an iphone and ipad and use [TS]

  anything else at my desk for work [TS]

  because it's that that's how much the [TS]

  mac means to me in terms of my workflow [TS]

  for working if I didn't if I like a [TS]

  somehow retired or if I you know I don't [TS]

  know became a lumberjack whatever else i [TS]

  would do is career and didn't work in a [TS]

  way that I that I use the mac I i would [TS]

  rather have an iphone i guess you know [TS]

  why i know i would rather have an iphone [TS]

  and i guess i would choose that to use [TS]

  iOS over mac period but because my work [TS]

  is at a computer the mac means that much [TS]

  to me that's how much it and so I I care [TS]

  about this profoundly whether Apple [TS]

  cares but the way I see it is not so [TS]

  much that Apple is is like moving away [TS]

  from the mac but more or less that Apple [TS]

  is just giving the mac shit work [TS]

  you know like almost like they're taking [TS]

  advantage of the mac is that one that's [TS]

  okay though i mean i think the the point [TS]

  that people are kind of vaguely aware of [TS]

  but you certainly front center to me [TS]

  being on this side of the world in Asia [TS]

  is that you know here people kind of [TS]

  skipped over pcs in some respects and [TS]

  and so that makes mobile really [TS]

  interesting because the way people use [TS]

  bubble here is just way more in-depth [TS]

  and [TS]

  pervasive than it isn't in the states [TS]

  where everyone had a computer one point [TS]

  people still use computers at out of [TS]

  habit and so it and that's where at the [TS]

  growth is for apple an apple does make [TS]

  up the vast majority of money on the [TS]

  iphone and you know and the ipad is is [TS]

  you know the future and you eat your [TS]

  kids using these devices all that sort [TS]

  of thing I totally get it and it's [TS]

  totally a totally valid thing to thing [TS]

  to say but that's also where the the [TS]

  router thing is particularly interesting [TS]

  because the router is just as important [TS]

  to the iphone as it is too and I guess [TS]

  the iphone can fall back on one seller [TS]

  networking may think that home Wi-Fi [TS]

  then go away and again I guess you think [TS]

  about in emerging markets it is more the [TS]

  case that now you're not have Wi-Fi but [TS]

  you do use while it may be is it that [TS]

  maybe that's it maybe that is you know [TS]

  this is just looking forward to the [TS]

  future and the way things are [TS]

  but uh oh yeah it i mean i guess if [TS]

  that's your thing too is like the you [TS]

  you talk about the new Mac Pro Evolution [TS]

  like putting in a new set of processors [TS]

  and update screen was good was it great [TS]

  to me [TS]

  I mean it's a respect it's almost like [TS]

  this weird it's like this weird [TS]

  codependent relationship between alcohol [TS]

  and you mean a map of users act book pro [TS]

  yes I macbook pro like I mean back put [TS]

  back cookie apples like we need to [TS]

  support the Mac you're right it's the [TS]

  it's it's the truck corn quote we're [TS]

  gonna dump hours to work on it and [TS]

  whatnot and your mac book pro you're [TS]

  like that's fine but all we want to do [TS]

  is like diversity work just give us it [TS]

  just give us updated internals of which [TS]

  movie totally happy but like no we need [TS]

  to update it we need to innovate it's [TS]

  like this weird sort of like this weird [TS]

  sort of relationship between the two [TS]

  sides that that is kinda weird that's [TS]

  all i can say is weird [TS]

  no all right let me take a break and [TS]

  thank our third and final sponsor a good [TS]

  friend Casper Casper makes and [TS]

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  sell them at shockingly fair prices go [TS]

  to Casper calm / in the talk show and [TS]

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  Casper has engineers mattress engineers [TS]

  these are engineers who only work on [TS]

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  the bottom line is it's just one type of [TS]

  mattress you don't have to go there and [TS]

  pick between this style that style [TS]

  whatever you just pick a size you just [TS]

  pick the size it comes to your house in [TS]

  a little box shockingly small box [TS]

  because it's made out of foam they they [TS]

  sort of vacuum seal it [TS]

  it's worth buying one of these [TS]

  mattresses just to get the box in your [TS]

  house to see how small a box they can [TS]

  put an entire like king or queen size [TS]

  mattress in the open it up in the room [TS]

  don't open it up before you get into [TS]

  your bedroom trust me to read the bottle [TS]

  instructions on the box you don't want [TS]

  to do that I opened it up and you have a [TS]

  beautiful mattress it's right there [TS]

  it makes a great sound it sucks all the [TS]

  oxygen out of the air as it fills up and [TS]

  it's great i have one it is terrific [TS]

  it's like sleeping in a luxury hotel [TS]

  every night and here's the thing like [TS]

  all these other companies that sponsor [TS]

  this podcast it sounds too good to be [TS]

  true but they're the reason it works is [TS]

  that they sell directly the reason [TS]

  mattresses cost so much in other places [TS]

  it is that there's the whole middleman [TS]

  thing where the from the factory to your [TS]

  bedroom there's all of this markup as it [TS]

  goes through the retail channel and the [TS]

  expense of having like a big retail [TS]

  showroom where you walk around and try [TS]

  six different styles of mattress from [TS]

  different companies and it's gross [TS]

  because all these other people have like [TS]

  jumped on the bed to try it out Casper [TS]

  takes all that away you buy it shows up [TS]

  at your house you have a hundred knight [TS]

  home trial and if you don't love it they [TS]

  will pick it up at your house and give [TS]

  you a full refund you don't even have to [TS]

  pay to ship it back you just get all [TS]

  your money back and they just take it [TS]

  away if you don't like it they can do [TS]

  this because they know that people who [TS]

  buy them they don't take it up on it [TS]

  because it's a great mattress hundred [TS]

  knight home trial so you don't have to [TS]

  worry about [TS]

  fact that you're buying a mattress [TS]

  online without actually trying it [TS]

  so next time you need a mattress or if [TS]

  you don't even if you think hey maybe my [TS]

  mattress is old and gross and it's you [TS]

  know kind of worn out just go there get [TS]

  a new one and you'll sleep better [TS]

  what's better than sleep i love to sleep [TS]

  so go to Casper calm / the talkshow [TS]

  remember that code the talk show and you [TS]

  will say fifty bucks towards your [TS]

  mattress go there and try it out love [TS]

  the sponsor cannot believe cat still [TS]

  cannot believe that my career is ended [TS]

  up where on the mattress pitchman that I [TS]

  I swear to god this is my favorite one [TS]

  of my all-time favorite sponsors and [TS]

  daring fireball / the talk show history [TS]

  is Casper just because I you know like [TS]

  when Squarespace sponsors the show I [TS]

  told you if you would have told me 10 [TS]

  years ago hey you know 10 years from now [TS]

  you're going to be pitching like a [TS]

  service where you can set up your own [TS]

  website i can think like hey that's [TS]

  great that's sort of what I was hoping I [TS]

  would end up doing that's great if you [TS]

  told me I would be selling mattresses I [TS]

  just would be like you serious [TS]

  But Here I am Here your her eye [TS]

  alright what else is going on how about [TS]

  this chris lattner story so chris [TS]

  lattner creator of LLVM compiler si Lang [TS]

  the original engineer behind Swift kind [TS]

  of worked on swift for like a year or [TS]

  two before showing it to his teammates [TS]

  at apple and then it was like a small [TS]

  team that worked on it sort of you know [TS]

  be a fairly said the father of Swift has [TS]

  left apple and as joining Tesla and [TS]

  within a week or two and a couple of [TS]

  other people i mean there's sort of a a [TS]

  I wouldn't call it like a couple of [TS]

  people have written to me and said like [TS]

  wow you're linking all these people who [TS]

  leave an apple for Tesla does this mean [TS]

  that there's like this huge brain drain [TS]

  going on where all the talent from apple [TS]

  is leaving for Tesla and that's I don't [TS]

  think that's the case and I've asked [TS]

  around i I don't I I just think it's a [TS]

  couple of high-profile cases but i do [TS]

  think there's more people leaving apple [TS]

  for Tesla than living Tesla for apple [TS]

  yeah and you know it's it's a it's hard [TS]

  to say i mean in some respects i mean [TS]

  the the what what latter has [TS]

  accomplished is incredible and I think [TS]

  if you don't really know about and most [TS]

  Apple customers have no need to know [TS]

  about sort of the developer tool chain [TS]

  it's it's hard to appreciate the [TS]

  contribution this guy is made apple I [TS]

  mean like and the Sachar the stature [TS]

  that he has in the industry i mean it's [TS]

  very hard to say you know who else is [TS]

  like chris lattner I mean he's sort of a [TS]

  singular figure in terms of what he's [TS]

  accomplished and what he's done [TS]

  I mean you know absolutely i mean in the [TS]

  the entire like llvm like architecture [TS]

  and now likes claim is kind of a part of [TS]

  that now that's the front compiler that [TS]

  you know it it's it's one it's totally [TS]

  taken over the industry [TS]

  I mean and 41 and 42 [TS]

  it's a yeah I'm so one just the impact [TS]

  Broadway is widely adopted it's used [TS]

  everywhere it there's all sorts of [TS]

  custom to change their bill on top of it [TS]

  supports all sorts of things and then [TS]

  our album is sore [TS]

  the broader architecture claim is for [TS]

  c-type languages but primarily so it's a [TS]

  narrower sort of thing that sits on top [TS]

  of it but the other I mean just from a [TS]

  so from the intersect with absolutely [TS]

  spot-on like this guy's a giant in the [TS]

  field [TS]

  I mean like like Richard Stallman like [TS]

  level like Arizona's GCC or whatever [TS]

  like this and have his its oversized his [TS]

  successor is sort of like a whore [TS]

  involves you know it is only a handful [TS]

  of people you can compare the latter and [TS]

  for some reason all the other ones are a [TS]

  bunch of assholes and Latner is a really [TS]

  next got that right itself so yeah [TS]

  absolutely and then for apple i mean it [TS]

  is the the way I mean Apple talks about [TS]

  wanting it to own their primary [TS]

  technology right yeah like what Latner [TS]

  did was made it possible for Apple to [TS]

  not only own its developer tool stack in [TS]

  a way they did before and they were at [TS]

  the mercy of third parties like your [TS]

  whole metro works in cold warrior or not [TS]

  like all that sort of light stuff and [TS]

  and they end up owning the entire stack [TS]

  and he did it in a way that is like the [TS]

  best of Apple stretch of the commodities [TS]

  in the compliments part right but Apple [TS]

  laypeople told applebees in it being [TS]

  integrated right because they do the OS [TS]

  and hardware if you think about the [TS]

  hardware apples very modular right [TS]

  apples like 600 suppliers or something [TS]

  like that all over the world building [TS]

  all these pieces competing against each [TS]

  other to the lowest possible price apple [TS]

  conduce or suppliers etcetera etc and [TS]

  and so Apple reaps all the benefits of [TS]

  having this massive people system making [TS]

  their products better on an individual [TS]

  component basis and apple fuses it all [TS]

  together into one thing and ties it to [TS]

  the software and says all were [TS]

  integrated and they are it is everyone's [TS]

  integrated different parts of the stack [TS]

  wait that's what we'll latter's work [TS]

  with Apple doing the developer site yeah [TS]

  like there is a massive community that [TS]

  is working on LVL that's working on [TS]

  claim that now is working on swift is a [TS]

  part of being open source you have [TS]

  they're working they're making it better [TS]

  there contribute patches they're [TS]

  building up new ages new use cases [TS]

  making a more attractive language for [TS]

  students to learn that new students come [TS]

  along who already know Swift and can [TS]

  come on Apple's platforms like there's [TS]

  all these benefits that accrue to all [TS]

  this stuff being open source and being [TS]

  the standard for all kinds of things [TS]

  that it all crews apples benefit because [TS]

  it's going into the core technology and [TS]

  apple owns the top and the bottom parts [TS]

  of it right they they own how it ties [TS]

  into to their platforms they own the ide [TS]

  that you have to use xcode 22 at you at [TS]

  some step to compile you know you know [TS]

  iOS apps or whatnot and and so from a [TS]

  strategic and business perspective his [TS]

  contribution is massive it's absolutely [TS]

  massive energy its equal to someone like [TS]

  the more famous folks you see like I've [TS]

  on I've on the initial design or the [TS]

  people in the software stack or in the [TS]

  hardware the the chip stack like [TS]

  building it possible for Apple it is [TS]

  difficult to overstate the contributions [TS]

  made both the industry and apple and [TS]

  they're sort of strategic position going [TS]

  forward [TS]

  yeah I'll probably miss this because i [TS]

  wasn't directly involved but apples [TS]

  developer tools are incredibly important [TS]

  to a platform it's hard to overstate [TS]

  that and it's one of those things that [TS]

  Microsoft has taste I i think from the [TS]

  very earliest days it through to the [TS]

  current day like say what you want about [TS]

  using the platform as a user I i still i [TS]

  find Windows 10 to be as unpalatable as [TS]

  ever but their developer tool story has [TS]

  always been top notch in it from [TS]

  everything from the compiler to debugger [TS]

  to you know that the languages and Apple [TS]

  really missed out on that back in the [TS]

  early days you know there was the the [TS]

  Macintosh developer tools was was called [TS]

  em mpw mcintosh programmers workshop and [TS]

  it was this sort of weird for the mac [TS]

  perspective hybrid it was sort of like a [TS]

  command line shell that on a system that [TS]

  didn't have a terminal or didn't have a [TS]

  command line when you ran mpw there was [TS]

  a shell and had its own shell scripting [TS]

  language and I remember I used to have a [TS]

  version of Perl that you could run in [TS]

  mpw it was you know like people say oh [TS]

  you can't run pearl on a Mac we could [TS]

  have had mpw and there is also within [TS]

  called Mac [TS]

  well which was a standalone application [TS]

  and the way you would run scripts and [TS]

  pin [TS]

  I mean this is really weigh out the [TS]

  weeds but you could send it like an [TS]

  apple event it sound like an applescript [TS]

  command to Mac pearl with the the perl [TS]

  script file you wanted to run and then [TS]

  it would send you the results so you [TS]

  could run pearl on a classic Mac even [TS]

  though it didn't have anything [TS]

  resembling it traditional unix command [TS]

  line but eventually this became outdated [TS]

  and by the mid mid nineties just about [TS]

  every serious Mac Developer I knew was [TS]

  using codewarrior which was the third [TS]

  party ID eid right integrated [TS]

  development environment right so instead [TS]

  of just putting script together to [TS]

  compile your app you'd have an actual [TS]

  visual thing and there was you know the [TS]

  predecessors 22 that were from a company [TS]

  called think there was think see and [TS]

  think Pascal which were very [TS]

  well-regarded I i know people to this [TS]

  day who would who would argue that thing [TS]

  Pascal's debugger was the best bugger [TS]

  they've ever used a great products and [TS]

  if you know and a mac style where you [TS]

  had these projects that were in a window [TS]

  and it was click and drag to organize [TS]

  the project with Mac os10 who what they [TS]

  inherited from next was the GCC toolkit [TS]

  which again I when we could go on for an [TS]

  hour about this and it's over you know [TS]

  it's really outside my expertise but you [TS]

  know GCC the best thing you can say [TS]

  about it was that it worked [TS]

  flexible and it worked and had all the [TS]

  trade-offs that came with working on [TS]

  everything for everything right that you [TS]

  had this c c and c++ compiler that next [TS]

  had jerry-rigged over the years to also [TS]

  compile objective-c [TS]

  seen nobody was happy about it and I was [TS]

  at it I mean it back during this [TS]

  transition period like this is it was a [TS]

  good time to work at a company like bare [TS]

  bones like in 2000 2002 to like talk to [TS]

  people you know like engine you know [TS]

  back engineers who were like switching [TS]

  from codewarrior 222 the GCC what was [TS]

  the xcode called before with xcode I [TS]

  forget what it what was it [TS]

  private number right yeah that's right [TS]

  project builder interface builder you [TS]

  know and the bare-bones engineers were [TS]

  great and they were very often are there [TS]

  pragmatic as engineer should be where [TS]

  they had bbedit compiling under GCC long [TS]

  before they had to just make sure that [TS]

  you know the source code was going to [TS]

  pass through a different see compiler [TS]

  you know but it was it was very crude [TS]

  and rudimentary whereas the whole llvm [TS]

  si Lang flying stack is very much what [TS]

  Apple would have if they could just snap [TS]

  their fingers and say we wish we had a [TS]

  toolkit that worked like this that's [TS]

  pretty much what llvm is I think it's [TS]

  fair to say yeah LMAO business is really [TS]

  amazing is basically like it makes the [TS]

  entire bottom part of the compiler like [TS]

  totally modular where you compile into [TS]

  this intermediary language that can [TS]

  recompile for particular processors or [TS]

  gpus or whatever might be but it made it [TS]

  totally modulars instead of like [TS]

  basically GCC was like this spaghetti [TS]

  soup of stuff where the add-on support [TS]

  for anything you would kind of it just [TS]

  adds the spaghetti like but I do kind of [TS]

  spaghetti and it was totally [TS]

  impenetrable and album made this very [TS]

  neat sort of modular approach and [TS]

  whether developed album to sit [TS]

  underneath GCC basically Suge's which is [TS]

  compiled to the intermediate language [TS]

  but eventually at the built all the way [TS]

  up to the top of the stack to to do the [TS]

  entire compound itself which then what [TS]

  xcode do way more interesting things [TS]

  because apple now control the entire [TS]

  thing from from top to bottom [TS]

  yeah the week we if we didn't more [TS]

  people the sports just bored them with [TS]

  talk about compilers but the the net of [TS]

  it is is that not only is he super [TS]

  regarding industry but he is important [TS]

  apple-like strategically like what he [TS]

  has done for apple is is very few [TS]

  company very few people in the company [TS]

  can really can really match that [TS]

  yeah and it one of the practical effects [TS]

  of of his work that really has an effect [TS]

  on Apple is it made it much easier for [TS]

  apple i mean i think they could have [TS]

  done it anyway even if they were stuck [TS]

  on the GCC toolchain they could have but [TS]

  i think it was i I don't think anybody [TS]

  would argue with the fact that it's [TS]

  easier for Apple to have you know things [TS]

  that run on arm things that run on Intel [TS]

  have new you know switch to new new arm [TS]

  64 and stuff like that [TS]

  I it it makes them less dependent on on [TS]

  the that the specific hardware that [TS]

  they're targeting they can ya whenever [TS]

  yeah with African body was still GCC but [TS]

  yeah but no but I think you did 64-bit [TS]

  transition is is a perfect example of [TS]

  where it just got way easier for them [TS]

  and they all in all future changes will [TS]

  be much easier now like they can go to [TS]

  something in the future that not there [TS]

  yet and they don't it'll be easier they [TS]

  can you know anyway is it a problem is [TS]

  that a bad sign that latter has left for [TS]

  middle-class Landrum's my herself it's [TS]

  it's really hard to take too much out of [TS]

  it i mean the guy he was on the ATP [TS]

  podcast uh which was an accident tech [TS]

  podcast which was great i'm absolutely [TS]

  terrific I i I've linked to it and i'll [TS]

  just say I mean if you haven't listened [TS]

  to it it was terrific and for a show [TS]

  where they almost never have guests that [TS]

  he's really the idealized atps yeah the [TS]

  three of them did a great job a as host [TS]

  of outside guest good questions kept the [TS]

  conversation going covered just about [TS]

  everything I hoped that they would cover [TS]

  was really really a terrific show [TS]

  yeah it will you really get from him and [TS]

  look at his career you can see this i [TS]

  mean the guys developed lv lv m as a [TS]

  graduate student and then with apple [TS]

  gave him the opportunity character [TS]

  completion he did sealing or cleaning [TS]

  and sealing or cling i claim is a clink [TS]

  I mean he'd initiate that and carried [TS]

  completion he initiated Swift been [TS]

  basically on and on his own like this is [TS]

  a guy that likes to take on hard and [TS]

  difficult problems from first principles [TS]

  and figure them out and you know right [TS]

  now the core like apples sort of [TS]

  development stack is set for the next 20 [TS]

  years [TS]

  basically I mean there's a lot of work [TS]

  to do and Swift it's not finished but [TS]

  like the conceptual portion of Swift is [TS]

  finished right now it's like problem [TS]

  solving and implementation by and large [TS]

  and I can totally see for a guy like [TS]

  this like what what's left right he is [TS]

  built out the apples entires developer [TS]

  stack from literally from top to bottom [TS]

  and what's left for him you know and you [TS]

  have this opportunity with has lobbied [TS]

  by it it's you know this who knows [TS]

  what's gonna do I mean Tesla's Tesla's [TS]

  built commented and video stack where [TS]

  anybody has this is the setup where you [TS]

  can basically use the GPUs for general [TS]

  processing and available [TS]

  it's built on lvm a India's their own [TS]

  implementation is called nvm or [TS]

  something like that and but I mean and [TS]

  has also hired one of apple's original a [TS]

  chip designers last year and I had [TS]

  imagined they might be coming with [TS]

  something totally custom and integrated [TS]

  on both sides i don't know that it's fun [TS]

  to speculate but I can totally see why [TS]

  someone like latter who has a remarkable [TS]

  history of solving really hard problems [TS]

  from first principles just won't have [TS]

  anything left for him at apple and in [TS]

  and there is something at Tesla and [TS]

  these days I thought about my money I'm [TS]

  sure apples made him rich beyond his [TS]

  wildest dreams without question [TS]

  you know there's it's something deeper [TS]

  than that yeah and a certain level if [TS]

  he's just looking after his career in [TS]

  terms of it [TS]

  if he's at apple and he's in software [TS]

  just in general let alone to talk about [TS]

  whatever I mean there's already Craig [TS]

  federighi at the sv piece spot you know [TS]

  I mean there's no we're up for him to go [TS]

  at Apple whereas effectively I think [TS]

  he's now the craig federighi at Tesla he [TS]

  is ahead of software at Tesla so there's [TS]

  a company where there's an opening for a [TS]

  you know reports directly to the CEO [TS]

  head of software whereas that Apple that [TS]

  position is not open and probably is not [TS]

  going to be open anytime soon [TS]

  one thing that is interesting is [TS]

  speaking of reporting CEO is at least a [TS]

  few of the guys that have left the [TS]

  high-profile ones were ones who did work [TS]

  with Steve Jobs em and it's almost like [TS]

  they're they you can get the sense that [TS]

  they kind of Miss the this the fire for [TS]

  lack of a better word [TS]

  you know like it was brutal but it was [TS]

  brutal in a like in a very energizing [TS]

  sort of way which you're certainly going [TS]

  to get I think with with Elon Musk every [TS]

  every that there's a reason they compare [TS]

  they compare the people compare the two [TS]

  yeah I like one of the decision and new [TS]

  poaching but boss boarding and i hope [TS]

  i'm pronouncing his first name right but [TS]

  he left Apple in 2014 and as of March [TS]

  2015 he was designing user interfaces at [TS]

  Tesla and I'd link to this the other day [TS]

  but he went he didn't it was before he [TS]

  went to Tesla but after he left apple [TS]

  and he said why he left was one because [TS]

  he was spending a lot of time in court [TS]

  defending patents because his name was [TS]

  listed on these patents and they're [TS]

  suing HTC and samsung etc and you know [TS]

  it's it's not complicated he wanted to [TS]

  be designing user interfaces he did not [TS]

  want to be puttin on a suit and tie and [TS]

  showing up in court and answering [TS]

  lawyers stupid questions about [TS]

  interfaces [TS]

  and any other thing he said was i spent [TS]

  more time in court then designing aside [TS]

  from that i missed the interaction with [TS]

  steve jobs we discussed matters every 14 [TS]

  days [TS]

  no yeah a bit when I mean you know it I [TS]

  the the reality is and you know I I for [TS]

  all the great things that Apple has [TS]

  accomplished [TS]

  you know I I tend to be a bit of a [TS]

  fatalist about things I mean companies [TS]

  like people you don't have life cycles i [TS]

  mean.they Apple came roaring back from [TS]

  the dead they did the ipod it's really [TS]

  just the company that led directly to [TS]

  the iphone the iphone were rollin drunks [TS]

  to the ipad and the Mac came along for [TS]

  the ride but I mean it it's a there was [TS]

  a very natural progression for Apple to [TS]

  reach the heights of made now I mean to [TS]

  be clear what happened is extraordinary [TS]

  and apple deserves all the praise and [TS]

  other credit for what they've done but [TS]

  you know if you look back at the broad [TS]

  history of business in all sectors or [TS]

  whatever to you know the reality is to [TS]

  presume that Apple is going to make the [TS]

  next world changing product is is for [TS]

  all the great products they made and I'm [TS]

  not doing that all that really is to [TS]

  challenge like all of history and it's [TS]

  not an issue of you you don't make [TS]

  products because you really want to make [TS]

  products like apples not you know apples [TS]

  apples filled with humans just like [TS]

  every other company you and what goes [TS]

  into making great products is is great [TS]

  people it is great culture but also you [TS]

  have there's a there's a hunger there's [TS]

  Annie there's a market opportunity and [TS]

  you're forming your company around that [TS]

  opportunity i mean as the fact that [TS]

  matters that Apple has a product that [TS]

  makes up 78 centers products its profits [TS]

  the most profitable product in the [TS]

  history of ever and you [TS]

  it's just impossible to form the [TS]

  company-wide incentives that are [TS]

  necessary to drive [TS]

  a start-up or to drive a Tesla to drive [TS]

  any number of these other companies and [TS]

  that's not a function of Apple being a [TS]

  bad company or the executives being bad [TS]

  executives are people being bad people [TS]

  it's a it's just it's like up it's like [TS]

  fact of life it's like a law I mean you [TS]

  cannot have the incentive structure of a [TS]

  start-up when you're a 750 billion [TS]

  dollar company just can't right and and [TS]

  there's people that want that thrive on [TS]

  that and it's natural that they pursue [TS]

  that I still think that in hindsight [TS]

  even UAE imported nobody really foresaw [TS]

  that the iphone was the culmination of [TS]

  personal computing but in hindsight it's [TS]

  obvious that it was that this is where [TS]

  everybody has to go making the same [TS]

  thing all one right from day one [TS]

  Apple has been making the personal [TS]

  computer from day one right and and the [TS]

  iphone fits perfectly in the evolution [TS]

  of Apple as a whole right and the one [TS]

  thing that Apple missed Steve Jobs [TS]

  missed everybody i think missed up until [TS]

  and and i'm not a huge netscape fan i'm [TS]

  not a huge mark anderson fan Andres on [TS]

  how you say his name i don't know and [TS]

  and recently but i do think that he and [TS]

  netscape saw something that was missed [TS]

  in the entire pc and I think Bill Gates [TS]

  missed everybody missed was that [TS]

  ultimately personal computing was [TS]

  destined to fundamentally be a [TS]

  communicate a personal communication [TS]

  tech technology that it's about people [TS]

  communicating with each other and we're [TS]

  where Apple really missed out [TS]

  up until the last decade that you know a [TS]

  decade ago that you know when that the [TS]

  comeback in the 2000s with you know [TS]

  post-post ipod and when when the mac [TS]

  finally started like picking up share [TS]

  and then ultimately with the iphone was [TS]

  was that most people have no need or [TS]

  care for a personal computing device to [TS]

  forget the word pc whether you mean like [TS]

  Windows or Mac heard you know the iphone [TS]

  or whatever just a personal computing [TS]

  device in plain language until they [TS]

  until the internet and the only reason [TS]

  they wanted the internet was to [TS]

  communicate with other people [TS]

  read and write and so everything [TS]

  pre-internet that Apple did was falling [TS]

  on deaf ears [TS]

  I mean it's here it's fundamentally why [TS]

  then you know in my opinion is [TS]

  fundamentally why the the the Newton [TS]

  failed because the form factor was [TS]

  entirely about being more personal than [TS]

  a mac that it was smaller [TS]

  it wasn't pocket-sized but they could [TS]

  have made one pocket sized if it had [TS]

  taken off surely if it you know if it [TS]

  had gotten any kind of traction in the [TS]

  market surely they would have made a [TS]

  Palm Pilot size one but it was [TS]

  pre-internet and it didn't have you know [TS]

  that wasn't it [TS]

  therefore wasn't a communication device [TS]

  and therefore to gain no traction and [TS]

  that's what the iphone fundamentally is [TS]

  I mean for you know other than games if [TS]

  you took away all the apps that people [TS]

  use to communicate with each other they [TS]

  wouldn't use their phones at all [TS]

  yep yeah this is exactly this is exactly [TS]

  right i wrote this piece last spring I [TS]

  put everything as a service that [TS]

  basically the point of it is that the [TS]

  iphone was the ultimate the culmination [TS]

  the best ever sort of manufacture device [TS]

  broadway and pc specifically and the [TS]

  reason is because it was empowered by [TS]

  the future right [TS]

  what makes the iphone idea the top on [TS]

  mobile and you know you people make fun [TS]

  of action in dallas a Microsoft can be [TS]

  called first mobile first but the [TS]

  reality is those are the same thing [TS]

  right the the phone is nothing without [TS]

  the cloud it's not like Facebook is [TS]

  nothing without the the servers in the [TS]

  cloud who was nothing certainly called [TS]

  snapchat Twitter whatever you want to be [TS]

  it all depends on there it's it's it's a [TS]

  yin-yang sort of thing and and the [TS]

  iphone was better than any other pc that [TS]

  came before it any other device that [TS]

  came before it because it was lit up it [TS]

  was enabled by the future but the future [TS]

  means that the iphone is the end right [TS]

  it's the end of the line in some [TS]

  respects because the future will be [TS]

  fully in the future and I totally I I [TS]

  think that's true right like the watch [TS]

  is not the new phone i think the watch [TS]

  is under sold as a success i think apple [TS]

  is [TS]

  you know I i wouldn't be surprised if if [TS]

  2017 they become the number one by [TS]

  revenue watch company in the world i [TS]

  mean i think they were what number to [TS]

  last year to Rolex I mean hanging out [TS]

  five that's nothing to sneeze at it's a [TS]

  fine business but it's not the new [TS]

  iphone right it's right it is clearly [TS]

  something different and as the watch has [TS]

  evolved it's become less like the iphone [TS]

  right like the one point of watch was [TS]

  more like an iphone where they were [TS]

  talking about this grid of apps that you [TS]

  would launch and the watch os3 you know [TS]

  second-generation hardware [TS]

  third-generation OS is a lot more like [TS]

  hey it's a fitness tracker and [TS]

  notification display [TS]

  yup it's an accessory which is better [TS]

  because it's more clearly what is what [TS]

  what the risk is good for but it's not [TS]

  that it's not a replacement for the [TS]

  phone [TS]

  yeah yeah I i know i agree i mean i [TS]

  think the the future when if we get [TS]

  there is probably some sort of thing [TS]

  where you know [TS]

  yeah it's very long run we're carrying [TS]

  some sort maybe it's the wash with some [TS]

  sort of identification device we're [TS]

  basically any screen around this can [TS]

  become our personal computer and you [TS]

  know we don't but I mean the reality is [TS]

  the phone is is clearly a sort of [TS]

  endpoint i think in and that's fine [TS]

  that's good for apples apple sells the [TS]

  most proper phone by far and they will [TS]

  make a lot of money off it for a very [TS]

  long time and as a company as an ongoing [TS]

  Enterprise that that's great but i do [TS]

  think it really raises really really [TS]

  fundamental questions about you know if [TS]

  you look at 20 30 years out what what is [TS]

  Apple's future because going all the way [TS]

  back to 22 the late seventies I mean [TS]

  apples been a personal computer company [TS]

  and in the iphone in the like it was at [TS]

  it was the future was the internet [TS]

  Broadway that the mac sort of come back [TS]

  and be a viable platform for you know [TS]

  everyone makes people beyond the [TS]

  diehards like you 24 like everyone else [TS]

  but it was the cloud generally and what [TS]

  that enable that made the iphone the [TS]

  juggernaut that it is but that that's [TS]

  also the future that's gonna eventually [TS]

  obsolete absolute the pc and that's okay [TS]

  like and that's that's the way things go [TS]

  in you know better to have [TS]

  thinking better to have shone brightly [TS]

  than to have not shown at all as it were [TS]

  and the nothing shone brighter than the [TS]

  iphone i I'm not counting amount but I [TS]

  don't you know I don't know that it's [TS]

  any more likely than not that the next [TS]

  big thing would come from apple [TS]

  I don't know you know but yeah i know i [TS]

  don't know you but I can understand why [TS]

  I i can understand why some of these [TS]

  really you know noteworthy employees [TS]

  have been with apple for a long time why [TS]

  they suddenly want to go somewhere else [TS]

  like you know for one maybe this will [TS]

  change but 42 I mean if you think about [TS]

  the future [TS]

  I mean it not only are we moving out of [TS]

  apples sweet spot which is personal [TS]

  computing not only it but also the you [TS]

  know just the company it's so consumed [TS]

  by the iphone appropriately so that's [TS]

  like apples in execution mode it's not [TS]

  innovation motor and that's the mode it [TS]

  should be in right it's you know they're [TS]

  there at the point where they're going [TS]

  from a ninety-nine percent good product [TS]

  to a ninety-nine point nine percent good [TS]

  product to 99.999% good product to keep [TS]

  adding nines as the product keeps [TS]

  getting better and you know i would [TS]

  argue that had some ways the mac is you [TS]

  know that's one of the reasons Mac [TS]

  hardware has slowed to such a degree [TS]

  where it there might be future [TS]

  directions for desktop computing that [TS]

  are big new areas or you know big new [TS]

  ideas or whatever but the basic idea of [TS]

  you've got these windows you dragged [TS]

  around on a screen and menus and apps [TS]

  that run and a mouse pointer that you [TS]

  either use a mouse or trackpad and [TS]

  keyboard and you sit there into it it's [TS]

  it's at a you know it it is what it is [TS]

  it's an old paradigm and it's is what it [TS]

  is and its really be getting polished [TS]

  out to you know a very large ninety-nine [TS]

  point it's not a new thing [TS]

  yeah it was likely that we would rather [TS]

  Apple slow down the OS 10 updates right [TS]

  it's fine just let it be right whereas a [TS]

  lot of the most talented people at Apple [TS]

  from the last 10 years are the people [TS]

  who stood up the iphone from the world [TS]

  where a quote-unquote smartphone was a [TS]

  ridiculous you know blackberry or a [TS]

  a symbian thing from nokia running like [TS]

  not really a real OS but like some kind [TS]

  of embedded OS and and as I can up down [TS]

  left right metaphor that they stood up [TS]

  this entire paradigm of touch based [TS]

  computing in a rich you know GUI [TS]

  environment with you know no perceptible [TS]

  latency when you scroll and you know all [TS]

  of these things that we just take for [TS]

  granted as as the oxygen of the device [TS]

  you know in our pocket they stood up [TS]

  from nothing to a thing I and that's [TS]

  what they're good at is is you know [TS]

  going taking an idea that doesn't even [TS]

  exist in getting it to the ninety-eight [TS]

  percent you know [TS]

  ninety-eight percent good that's what [TS]

  they live for and then the other thing [TS]

  too is like that that's their that's [TS]

  always been their business model like [TS]

  their business model has been to deliver [TS]

  the best possible experience and charge [TS]

  a premium for it right now and and [TS]

  that's the other thing you get these [TS]

  other categories like services is not [TS]

  about charging a premium for [TS]

  differentiated products right dot car is [TS]

  Right today it is but you know that's [TS]

  our mr. Mercedes were being really makes [TS]

  money but in the future if you get to [TS]

  with transportation is a service like [TS]

  these sort of uber style network's or [TS]

  car-sharing or whatever it might be like [TS]

  the businessman it's not clear that they [TS]

  have a business model going forward and [TS]

  licensing or building like fleets or [TS]

  whatever that's not an apple business [TS]

  model and again it doesn't mean the [TS]

  company's not gonna be a viable [TS]

  concerned going forward it's just that [TS]

  everything like everything about the [TS]

  iphone if you back up far enough it was [TS]

  no different than everything about the [TS]

  original mac like that the business [TS]

  model was the same the approach was the [TS]

  same that needs it was seeking to serve [TS]

  was the same and that's because the [TS]

  personal computer is is you know steve [TS]

  jobs from dade co saw this for anyone [TS]

  talking about the power of personal [TS]

  computer i will transform people and [TS]

  I've said before like my all-time one of [TS]

  my all-time favorite students moments [TS]

  was his second-to-last keynote the ipad [TS]

  2 introduction and it was right after [TS]

  they demoed iMovie and their demo [TS]

  garageband it was after the garageband [TS]

  demos two jobs always lover of music and [TS]

  stuff and he came out in the [TS]

  look of like contentment on his face and [TS]

  he's like now anyone can make music and [TS]

  you like you could see like I actually [TS]

  typed on tour at the time like I think [TS]

  this might be the last kid was like it [TS]

  was like it was like his salutation like [TS]

  my wife's work is completed here and and [TS]

  that's an amazing thing and and the in [TS]

  it and that's fantastic but it like the [TS]

  world is the world goes on it does [TS]

  did you watch a I don't think down below [TS]

  and I talked about it on my last show [TS]

  but the 10-year anniversary of the [TS]

  original iphone introduction was a [TS]

  couple weeks ago did you i rewatch did [TS]

  you watch the the I i looked at parts of [TS]

  it arm [TS]

  I mean it yeah it's it's a world it's a [TS]

  world-changing event it really is i [TS]

  remember i was there it was early it and [TS]

  i'm so glad i was but it was early in [TS]

  the era when I was regularly attending [TS]

  Apple keynotes like even just a year or [TS]

  two before it was sort of it i think [TS]

  i've been to like at WWDC note or two [TS]

  before that but like macworld keynotes I [TS]

  wasn't going to because I just you know [TS]

  that I was just a guy who never left his [TS]

  house but I was added weight was lifted [TS]

  to love in the morning' good Macworld [TS]

  2007 keynote I had a press pass for this [TS]

  one of the first I got a press pass for [TS]

  so I had a good seat close to the front [TS]

  and I just remember thinking at the time [TS]

  that this is this is it this is the [TS]

  keynote that we've every single other [TS]

  keynote has ever has been a you know [TS]

  because if we wanted this one this is [TS]

  the one end it somehow it you know it [TS]

  illogically it's the one that that we [TS]

  collectively want Apple to give every [TS]

  single time right [TS]

  we've changed the world again you know [TS]

  but that they literally did but the [TS]

  thing that struck me was when i was [TS]

  looking for like YouTube clips of it is [TS]

  that a whole bunch of them cut out like [TS]

  the first five or six minutes of the [TS]

  keynote and just start with when he [TS]

  starts talking about the iphone and to [TS]

  me they're missing [TS]

  what was so amazing about that keynote [TS]

  which was that the first five or six [TS]

  minutes were about like the mac and [TS]

  something else [TS]

  no it's more than that [TS]

  I wrote this is the first 30 minutes [TS]

  were about the apple TV is that what did [TS]

  you do it now that was I thought that [TS]

  came at the end after the iphone know [TS]

  they open with the with the appletv it [TS]

  like in that it's kind of remarkable [TS]

  when you think about it right i mean [TS]

  clearly the jobs knew they had something [TS]

  right i mean you don't build up like we [TS]

  like we did the you the buyer the mac [TS]

  and the ipod now we're doing a new thing [TS]

  and did it but at the same time like you [TS]

  don't put in 20 to 30 minutes with the [TS]

  apple TV if you're introducing one of [TS]

  the most if you're making with the [TS]

  biggest and most meaningful product [TS]

  announcements of all time and again like [TS]

  it's not just the iphone it's like the [TS]

  entire world today and upheaval that's [TS]

  in it is all tied back to that product [TS]

  and the did what it did in i mean it's [TS]

  it's a remarkable in retrospect well [TS]

  that the line that I remember was when [TS]

  he gave a brief update about the mac at [TS]

  the very beginning but then he said but [TS]

  we're not here to talk about the mac [TS]

  today [TS]

  and it was like the like the oxygen just [TS]

  came out of the crowd because it was [TS]

  that the the context to remember is that [TS]

  leading up to that keynote that was [TS]

  widely rumored that Apple was going to [TS]

  introduce a phone and I you know somehow [TS]

  I the just the simple fact that Apple [TS]

  was going to introduce an iphone [TS]

  something called an iphone was leaked [TS]

  and you know i don't know if that came [TS]

  just because of their negotiations with [TS]

  singular I don't know you know but [TS]

  somehow just that pure information like [TS]

  but what it was going to be like didn't [TS]

  leak at all [TS]

  there was absolutely no word no rumors [TS]

  no guesses nobody knew whether it was [TS]

  going to be an ipod that can make phone [TS]

  calls or something else [TS]

  ah and I remember that it somebody [TS]

  reported it like on Saturday like I [TS]

  don't like the journal of the New York [TS]

  Times just that it's widely rumored that [TS]

  they're going to introduce a phone and I [TS]

  remember I got to san francisco on [TS]

  sunday you know early flight and was [TS]

  like the afternoon and I was walking [TS]

  down market street in san francisco i [TS]

  ran into james duncan davidson and [TS]

  daniel steinberg was like a checkbook [TS]

  off that they were having coffee [TS]

  somewhere and I knew me and I came over [TS]

  and join them and they write what you [TS]

  think what is going on tomorrow and I [TS]

  was like you know what the weird part is [TS]

  is that usually if something like this [TS]

  is widely rumored and it's not true [TS]

  Apple somehow gets word out to to sort [TS]

  of set expectations accordingly [TS]

  like if it if ever you know somebody [TS]

  reports that apple is going to and [TS]

  announced coldfusion on monday and it's [TS]

  not true they don't they have invented [TS]

  coldfusion they'll somebody else will [TS]

  come out with it you know somebody else [TS]

  will get the story that no they're not [TS]

  going to have cold fusion and it may not [TS]

  get everybody to calm down but it'll [TS]

  calm things down but like Saturday [TS]

  somebody said they're going to have [TS]

  they're going to introduce a phone and [TS]

  sunday it was just pure silence and I [TS]

  was like I i really think they're going [TS]

  to do it and so and I think everybody [TS]

  else is sort of thing in the same thing [TS]

  so everybody kind of went in to the [TS]

  keynote like with their breath held and [TS]

  like two minutes in steve jobs says [TS]

  we're not going to talk about the mac [TS]

  today and it was like whoa I i did the [TS]

  excitement in that room was so palpable [TS]

  it's it's just impossible to 20 would [TS]

  have been amazing to be there I mean [TS]

  that yeah in and I mean that it's the [TS]

  greatest King whatever I mean there's [TS]

  hit it was in the tech industry it's [TS]

  it's remarkable and then do the in the [TS]

  whole thing like it's it's a wide screen [TS]

  ipod it's a the phone internet [TS]

  communicator everyone cheers loudly on [TS]

  the first two and you know kind of [TS]

  mumbles of the third and again I mean [TS]

  like because this is the flip side right [TS]

  I write a lot of major themes directory [TS]

  is beyond the business stuff was about [TS]

  like the internet and its impact on not [TS]

  just business but society generally [TS]

  right but but again it's yin and yang [TS]

  like the internet it's the internet plus [TS]

  mobile it's those two things go together [TS]

  because it's not just sitting on your [TS]

  desk and have access to internet it's it [TS]

  you having full access to everything [TS]

  anywhere all the time in every place in [TS]

  every location here in into these these [TS]

  two things are hand-in-hand you can't [TS]

  divorce their impact from the other and [TS]

  that is the iphone change the world it [TS]

  like steve jobs in more presence in the [TS]

  world he fundamentally changed the the [TS]

  course of like they changed the course [TS]

  of history really did I can I not be [TS]

  hyperbolic buddy i believe you can trace [TS]

  what's happening these few years and the [TS]

  upheaval and society to that keynote yep [TS]

  and it is remarkable [TS]

  I if it wasn't I mean you know let's [TS]

  let's you know let's delve into it a [TS]

  little bit but if it wasn't for the [TS]

  iphone there wouldn't be Android as we [TS]

  know it [TS]

  android might have still existed it was [TS]

  an existing project before the iphone [TS]

  has introduced but it was like a [TS]

  blackberry clone type thing yep and if [TS]

  that's what Android had been I don't [TS]

  think Donald Trump would have used it [TS]

  and the don't think Donald Trump would [TS]

  be a presence on Twitter and if Donald [TS]

  Trump wasn't a presence on Twitter and [TS]

  ever-present presence on Twitter I don't [TS]

  think he would have become president [TS]

  no it was it's not just that though it's [TS]

  the title iteration and tribalism and I [TS]

  completely [TS]

  3i think I don't think it's like a trick [TS]

  pool shots i don't think it's like you [TS]

  know the cue ball hits the nine a nine [TS]

  hits the sidebar and then it hits the [TS]

  seven and the seven hits the two and the [TS]

  two goes in the corner pocket [TS]

  I think it's a straight shot between the [TS]

  iphone and trumpets president will get [TS]

  it is and I mean it was the iphone in [TS]

  the internet combine that really broke [TS]

  down the hold that the the mainstream [TS]

  media had on information dispersal and [TS]

  that broke down the women's of geography [TS]

  when keep people came to kind of banding [TS]

  together right now you could on facebook [TS]

  find all kinds of people that agree with [TS]

  you that weren't necessarily next you in [TS]

  your hometown and you could build [TS]

  basically it removed geography as a [TS]

  limitation on all sorts of things and [TS]

  made media less powerful you could get [TS]

  your news from anywhere you go around [TS]

  and do whatever you wanted and it broke [TS]

  down all these things that held society [TS]

  together as it was and no i 100% without [TS]

  question agree let that you can draw a [TS]

  straight line from the iphone [TS]

  introduction to back down from President [TS]

  so so clearly what we need to do is [TS]

  invent a time machine to go back in time [TS]

  and prevent guy fun guy fun stop the out [TS]

  the iphone is the new Hitler there's a [TS]

  title for your vodka what else we have [TS]

  to talk about this week uh oh you want [TS]

  to talk about a a spot [TS]

  oh yeah except it's a tradition so we [TS]

  talk about our drinks [TS]

  I'm am having a couple beers tonight I [TS]

  still do have a sparkling water as well [TS]

  oh you better the sparkling waters [TS]

  explode right is actually I do have one [TS]

  of the orig it's the original sodastream [TS]

  which I have and there's no pressure [TS]

  release you have to manually pressure [TS]

  release it like when you pump it you [TS]

  have to pull the bottle out and reason [TS]

  pressure [TS]

  well i was i got a new one for my office [TS]

  and one for my whole one for my house I [TS]

  had a new one for the house and that one [TS]

  releases pressure automatically so i'm [TS]

  pretty sure that the ones that exploded [TS]

  we're using the original one and didn't [TS]

  know you had to release pressure every [TS]

  single time [TS]

  yeah that's my sodastream update don't [TS]

  bother this is my philosophy my [TS]

  philosophy on [TS]

  on being a successful internet internet [TS]

  writer is you need a fancy way to make [TS]

  coffee [TS]

  you need an endless supply of fizzy [TS]

  water and you need a clicky keyboard and [TS]

  so I four-year degree the keyboard [TS]

  well you can disagree i would i would I [TS]

  i would list the guy i would actually [TS]

  put the fizzy water first and the fussy [TS]

  way to make coffee second and the clicky [TS]

  keyboard third because I i would rather [TS]

  I probably rather have a shittier coffee [TS]

  but still have fizzy water than to have [TS]

  great coffee and have to drink flatwater [TS]

  flatwater I every time I take a sip of [TS]

  flatwater I feel like I'm sick like i'm [TS]

  getting a cold and you're gonna get more [TS]

  twitter responses because we get it [TS]

  every time you can play with the water [TS]

  well the fire department will hear it [TS]

  was funny but one of the funny part [TS]

  about that is my wife hates fizzy water [TS]

  absolutely hates so like when we go out [TS]

  to dinner if we get water a lot of times [TS]

  we'll get two bottles of water and one [TS]

  flat one still and sometimes like if she [TS]

  accidentally like takes the wrong class [TS]

  or something like that show like you [TS]

  know I as bad as it is if you're [TS]

  expecting fizzy water and you take a sip [TS]

  is still achieve its it's like dangerous [TS]

  if you think you're going to take a big [TS]

  gulp of of Stillwater and you get a [TS]

  highly carbonated right because you have [TS]

  the natural tendency to spit out plus [TS]

  it's like moving around your mouth so it [TS]

  kinda accentuates right and so for those [TS]

  who are not longtime listeners I years [TS]

  ago found out about a company called [TS]

  sodastream that lets you make your own [TS]

  fizzy water at home which is a true [TS]

  game-changer so that you're not buying [TS]

  you know bottles of pellegrino or [TS]

  whatever here [TS]

  yeah which is expensive and it's a pain [TS]

  in the ass and you end up with all these [TS]

  glass but you can just I could just make [TS]

  endless supplies of my own fizzy water [TS]

  but i have the model that they I don't [TS]

  know if that's what they call it the [TS]

  penguin but it looks like a penguin and [TS]

  I think I can't get my bottle out [TS]

  without doing a pressure release [TS]

  but anyway originals there is the [TS]

  genesis is different [TS]

  yeah but every time on your podcast we [TS]

  talk about a blogger drinks you know I [TS]

  my favorite am saying is that thing from [TS]

  you and Merlin you can tell what you [TS]

  tell what time of day it is by what [TS]

  you're drinking [TS]

  yes the user man whiskey now but I'm [TS]

  just trying to take it I got a little [TS]

  tipsy last time on the podcast looking [TS]

  for trying to take it easy with the [TS]

  holidays with the other thing is I feel [TS]

  like talking about utilities on the back [TS]

  with these make man before me Miranda [TS]

  that i do have to say that the other [TS]

  thing is that like right before [TS]

  Christmas I did send you a link i don't [TS]

  know if i can find it but I sent you a [TS]

  link to somebody who is also a writer [TS]

  whose is whose sodastream blew up in his [TS]

  face [TS]

  I mean I don't mean it really that [TS]

  obvious alright yeah but literally it [TS]

  broke the glass he had like shards of [TS]

  glass [TS]

  I mean is it was alright didn't go in [TS]

  his eye but it is it made me really look [TS]

  like he had been like in a terrible car [TS]

  accident or something like his face was [TS]

  all messed up and it scared the shit out [TS]

  of you did it did it because he turned [TS]

  out it is this specific model they dont [TS]

  sell it anymore i'm still I'm still [TS]

  powering through so i think i do not [TS]

  release pressure so I think it's okay [TS]

  any other thing you like to talk about [TS]

  our clipboard utilities yes so I've [TS]

  talked about it almost every time and i [TS]

  have a new update i think i use [TS]

  something a copy and paste which [TS]

  actually did have searched I said it [TS]

  didn't last time but i have switched to [TS]

  pay spot by travelpod in the the top [TS]

  guys make tea pot and it's it's [TS]

  fantastic and I felt bad because he [TS]

  released i think that twenty bucks and [TS]

  then quickly lower the price i think [TS]

  people that was too however i paid forty [TS]

  bucks I didn't ask for a refund because [TS]

  it's it's fantastic work and it's it's [TS]

  it's I mean you can not only do you have [TS]

  the the paste generally clipboard [TS]

  history but it has [TS]

  history but it has [TS]

  the its conversion functions we can [TS]

  convert from like HTML to plain text or [TS]

  to mark down or whatever might be like [TS]

  totally built-in is amazing [TS]

  you can search just by typing you have [TS]

  to click the search field which I had to [TS]

  my old one to find an old clip you can [TS]

  store clips so i use it for support [TS]

  customer support for Steph Curry where I [TS]

  I just store like emails that i sent [TS]

  regularly i just use that instead of [TS]

  using text expander don't really use [TS]

  taxpayers only using protect support [TS]

  basically anyway and this is much better [TS]

  and nicer any out i just want to say I [TS]

  supposed to pay spot is fantastic and [TS]

  and since i talked about every time I [TS]

  felt I felt the need to talk to I [TS]

  haven't installed i like it is my new I [TS]

  i was previously using launch bars [TS]

  built-in clipboard manager and i still [TS]

  use launch bar but i've switched to a a [TS]

  spot and I like it better I i still [TS]

  think launch bars is my second favorite [TS]

  but i like it one of the little things [TS]

  they do that's nice is you bring it up [TS]

  with a little keyboard shortcut and then [TS]

  like to start searching to not get like [TS]

  one of your like you can just use the up [TS]

  and down arrows to get like you know [TS]

  whichever one you want and then hit [TS]

  enter and it just paste whichever one [TS]

  you want but if you have one like you [TS]

  said that solder i love the way that to [TS]

  search you just start typing to search [TS]

  I don't know either quicker you don't [TS]

  have to click on the field you have to [TS]

  hit tab to switch you just start typing [TS]

  and it's it it just switches to search [TS]

  and i find that to be incredibly useful [TS]

  right because i had by far the biggest [TS]

  thing in my wishes is your else I have [TS]

  tons and tons and tons of them and [TS]

  generally speaking if a site has [TS]

  relatively sane URLs you just start [TS]

  typing the general word and it finds it [TS]

  every time it's it's fantastic right or [TS]

  you know like it'll match like a [TS]

  substring of it like a you can type a [TS]

  wiki and it'll just show filter down to [TS]

  the ones with Wikipedia links or [TS]

  something like that right exactly or [TS]

  virtue or whatever and it'll just filter [TS]

  down to that and you don't have to match [TS]

  from like the beginning of the string or [TS]

  something like that when you do you [TS]

  still do anywhere you are also present [TS]

  if the URL has the name of the article [TS]

  in [TS]

  URL like most sites do i'm looking at [TS]

  one here like the reader comments which [TS]

  is des autodesk Porter remember i read [TS]

  an article Otto Porter i start typing [TS]

  Otto Porter and if it pops up right away [TS]

  because it's it's it finds it in the [TS]

  middle of the string i feel like i [TS]

  haven't entirely internalised the [TS]

  what-what pay spot can do like I [TS]

  understand it but I haven't liked [TS]

  automated it like because there's [TS]

  another feature it has i forget what [TS]

  they call it but you can like copy three [TS]

  things and and put it in there is Agee [TS]

  you can use a keyboard shortcut to put [TS]

  into a certain mode where i use i I've [TS]

  just started using that [TS]

  yeah this is a new thing it will teach [TS]

  you how to use it right but yeah you [TS]

  enter a certain mode and you copy like [TS]

  15 things in a row and then you can [TS]

  paste them back in order right i [TS]

  actually do use I like corporate [TS]

  accounts and I'll get like 20 names in a [TS]

  spreadsheet right I want you to put them [TS]

  into my in myself in my software to [TS]

  track them so i'll just go through the [TS]

  spreadsheet and dude named mother's name [TS]

  and all the way down the list and I [TS]

  switched my the software just did a [TS]

  little like just put them right in its [TS]

  it's a great great app and if you don't [TS]

  have some sort of clipboard manager for [TS]

  your mac it is really you're missing out [TS]

  you know what we're using a mac right [TS]

  it's exactly and it's the exact sort of [TS]

  thing that again I'm not I'm not [TS]

  disputing that there are people who are [TS]

  like you know totally power users who [TS]

  just use iPads you know exclusively and [TS]

  and have moved away from the mac but [TS]

  it's the sort of thing that would keep [TS]

  me from ever being able to do that like [TS]

  I would i feel i always feel slightly [TS]

  crippled on iOS where I'm on iphone or [TS]

  ipad that I've only got one just the [TS]

  most recent thing I've copied is the [TS]

  only thing i can paste [TS]

  yep whereas on the back i can paste I I [TS]

  feel always feel like i can paste [TS]

  anything that I've done in the last few [TS]

  hours i can i can still paste again [TS]

  totally nuit it filters in the entire [TS]

  work for everywhere like you to start [TS]

  copying stuff you know you're gonna want [TS]

  to eventually that's true i do that yeah [TS]

  you just you know it's there right it's [TS]

  kinda like you take your scratch pad [TS]

  that is just always present [TS]

  yeah I I am I clipboard manager is like [TS]

  by far my number one most essential [TS]

  utility and [TS]

  why i could never not not use a pc i [TS]

  mean let me ask you this [TS]

  I have not used pace possibility to [TS]

  store it frequently used snippets I when [TS]

  you do that you have to switch the mode [TS]

  or can when you search today today [TS]

  always yeah so use in you can label them [TS]

  so they have regular things so like if [TS]

  someone like adventure the corporate [TS]

  things right someone inquired about [TS]

  corporate thing I just have corporate [TS]

  and and it merely goes to my safe [TS]

  snippet that's an entire email that [TS]

  explains like the program that I have [TS]

  and it's an era i just see that right [TS]

  now I see it I see it with their little [TS]

  they have like they come to ship with [TS]

  one called creative quotes and I started [TS]

  searching for crazy one crazy and it [TS]

  just says here's to the crazy ones The [TS]

  Misfits the rebels so it just shows up [TS]

  wow that is incredible i'm gonna start [TS]

  maybe if we use the text conversion to I [TS]

  don't I don't I that but i don't know [TS]

  what i would need to use it for [TS]

  also I use it a lot arm like God I i was [TS]

  so when i do i edit the exponent podcast [TS]

  i always take the to do the show notes [TS]

  in the text pane in logic is actually [TS]

  right up using the most and just because [TS]

  it's there and I've already in the in [TS]

  the app but if you ever paste the link [TS]

  in it doesn't it just paste with style [TS]

  yeah I want to explain text ya so if you [TS]

  go in a spot and there's a little filter [TS]

  thing and you click it and you can [TS]

  convert plaintext and 42 smart you can [TS]

  do their convert to smart uppercase [TS]

  lowercase title case like this [TS]

  super-powerful text conversion engine [TS]

  that is super easy to use like my old [TS]

  one had it but you have to click into a [TS]

  specific mode and click this thing [TS]

  whereas this is just it's very [TS]

  straightforward and what to do [TS]

  I'm so you can basically do conversion [TS]

  operations on text that's on the [TS]

  clipboard as your base to get yeah i [TS]

  don't know why i never need that I guess [TS]

  I always i just i don't usually get my [TS]

  text yeah I just live in plain text so [TS]

  it's never a problem for me but I can [TS]

  see why it would be yeah if you're [TS]

  pasting the protectors no problems only [TS]

  if you ever pasting into a right a [TS]

  stylized editor that it comes up [TS]

  anything else you want to talk about [TS]

  this week my god show [TS]

  ya think you think it's pretty solid so [TS]

  we didn't really talk about the app [TS]

  store which is fine it's not that big [TS]

  deal though I mean I'm still waiting on [TS]

  trials in trials and upgrades [TS]

  yeah the appstore changes is really [TS]

  covered in like a minute [TS]

  I mean more or less they've added that [TS]

  they announced this week with the [TS]

  upcoming or it now shipping betas and [TS]

  the upcoming next really point releases [TS]

  of iOS and mac OS uh they are adding the [TS]

  ability for developers to respond to [TS]

  reviews in the app store so another to [TS]

  be user writes a review that says i [TS]

  bought this app to do blah blah and when [TS]

  I do it it crashes and the developer [TS]

  knows [TS]

  oh I know exactly what that bug is I [TS]

  have a workaround in for the last 10 [TS]

  years there are nine years the developer [TS]

  has been completely hamstrung because [TS]

  they have no way to respond no way to [TS]

  contact that user no way to post a [TS]

  response even though they know exactly [TS]

  what it is that the user is is [TS]

  complaining about or maybe the user says [TS]

  i bought this app because i wanted to do [TS]

  x y&z and the Apple needs X&Y but it [TS]

  does do XYZ but they just don't know how [TS]

  to z and the developer knows exactly how [TS]

  to tell them how to do z now the [TS]

  developer can chime in and and put a [TS]

  response in the app store so that's that [TS]

  is this is what happens after nine years [TS]

  of the app store is he get innovative [TS]

  features like this I and then the other [TS]

  change is on iOS in particular they are [TS]

  adding new api's official api's for [TS]

  developers to prompt the user to leave a [TS]

  review in the app store and it's got a [TS]

  limit of three it's only right that we [TS]

  talk about this because this has been [TS]

  sort of a hobby horse of mine for a [TS]

  while three times per year or per 365 [TS]

  days so it's not really like [TS]

  calendar-based that's that's the limit [TS]

  of how many times any particular app [TS]

  will be able to prompt you and if you've [TS]

  already left a review within the last [TS]

  365 days it won't be able to prompt you [TS]

  at all which is super welcome the one [TS]

  app in particular that gets me on a [TS]

  weekly basis is [TS]

  fucking open table because i use it [TS]

  because it's at [TS]

  I don't I mean I want to keep you here [TS]

  we've been on the show for two hours but [TS]

  I don't know how the hell opentable [TS]

  cornered this market but they've [TS]

  cornered the entire market on making [TS]

  online reservations and i use it because [TS]

  I hate making phone calls I don't even [TS]

  like to call a restaurant to make a [TS]

  review I'd a reservation i just i love [TS]

  using open table but the goddamn map [TS]

  every fucking week it asked me to leave [TS]

  a review and I actually do what I always [TS]

  threaten to do with opentable is I every [TS]

  time they promptly i go and i go to the [TS]

  App Store and I leave a review and I [TS]

  complain that it's always badgering me [TS]

  for reviews so here's a review 1 star [TS]

  and i'd give it one star irrigation [TS]

  theory John irrigation theory that's all [TS]

  from table wins the the III hoping that [TS]

  the ability star reviews comes to [TS]

  podcast because no one review this one [TS]

  reviewing the oil you hope for it [TS]

  especially but there's a review of [TS]

  exponent that says they talk about [TS]

  topics that are too complex would be [TS]

  better if they had a blog and it didn't [TS]

  raise me like that is amazing i wish i [TS]

  wish i could tell you that i wrote that [TS]

  review I I get what I i get more people [TS]

  who email like if they clearly did read [TS]

  the blog post they just rips one of the [TS]

  podcasts and it's mildly irritating but [TS]

  that one of the itunes store is just [TS]

  like it it's been there for like a year [TS]

  it just drives me up the fucking ball [TS]

  I do think it it it some sense there's a [TS]

  way that you can complain and say wow [TS]

  after nine years they finally adding [TS]

  these things but i do think that in some [TS]

  sense it's you know it's only been a [TS]

  year since Schiller took over the app [TS]

  stores and its state that they've sort [TS]

  of had an official like hey the buck [TS]

  stops here leaders so you know yeah it's [TS]

  think it's the second is the second [TS]

  meaningful change I mean excited this [TS]

  description pricing i'm in the summer so [TS]

  yeah I still think I'm again I will [TS]

  being the trials and upgrade upgrade [TS]

  drum until they come armed but you know [TS]

  I and UI [TS]

  screw there's an infrastructure issue [TS]

  here hopefully this means they're [TS]

  actually making changes uh and those [TS]

  changes would by definition take time [TS]

  and building software is hard and [TS]

  building software that has to handle the [TS]

  app store is really hard so yeah I mean [TS]

  it's good it's a good signal it's a good [TS]

  signal i think is the biggest positive [TS]

  yeah yeah so that they actually are [TS]

  listening and they're doing something [TS]

  that developers have actually asked for [TS]

  a long time [TS]

  yeah and i hope they change the the [TS]

  resetting ratings thing because right [TS]

  now if you're a developer you're [TS]

  incentivized to not update your app if [TS]

  you have good ideas [TS]

  yes because to update your you're a [TS]

  presets Trading's win that's the exact [TS]

  wrong instead of apple should walk they [TS]

  should want developers fixing bugs [TS]

  updating their apps and so that's [TS]

  something that I hope they did they take [TS]

  care of ya the the it's 25 incentive [TS]

  problems were one its if you already [TS]

  have a version that has a bunch of great [TS]

  reviews and ratings you're incentivized [TS]

  not to update it even with a minor bug [TS]

  fix and second if you do issue regular [TS]

  minor updates which in theory is a good [TS]

  thing because you're fixing bugs on a [TS]

  regular basis for making small [TS]

  improvements on a regular basis you're [TS]

  incentivized to keep asking people for [TS]

  reviews because every time you update [TS]

  one you have to write exactly [TS]

  yeah so I asked them about it I'd I I [TS]

  spoke to someone that Apple about it and [TS]

  they you know did not have any a good [TS]

  answer they did not have an official [TS]

  answer to that but they completely [TS]

  acknowledge that they are well aware of [TS]

  of the entire you know the fact that it [TS]

  is not right so I'm optimistic that [TS]

  sometimes you know maybe bike by WTC [TS]

  maybe they'll have an answer to that you [TS]

  know that something's just get it over [TS]

  the option after they want to reset the [TS]

  ratings are not that they if they [TS]

  invested to do a a new application [TS]

  developer when reset it if they have a [TS]

  great rating what I keep it [TS]

  that's pretty that's pretty good answer [TS]

  because they know what's the worst-case [TS]

  scenario there at a shitty app that [TS]

  keeps getting bad reviews and the [TS]

  developer keeps resetting it well that's [TS]

  the same situation that you know it's [TS]

  that's no worse than the current [TS]

  situation exactly yeah [TS]

  whereas a good developer with a quality [TS]

  app that has quality reviews it [TS]

  yeah I add that I think you just solved [TS]

  the problem that's actually pretty smart [TS]

  I wish I'd thought of that well that's [TS]

  what happens at two thirty in the [TS]

  morning I'm gonna steal that and put [TS]

  that on and daring fireball go ahead [TS]

  alright Ben Thompson I cannot thank you [TS]

  enough for your time [TS]

  I wish your packers the best of luck in [TS]

  the upcoming Super Bowl [TS]

  ah that's not funny good by the way they [TS]

  look at the website the blog is to check [TS]

  recom for those the only listen to [TS]

  finance strategery [TS]

  yeah so tech write whatever you want to [TS]

  call it just google ben thompson and [TS]

  exactly that that no that's exactly what [TS]

  I do in it and uh it works it will come [TS]

  up [TS]

  you've got a terrific newsletter i look [TS]

  forward to getting every single day and [TS]

  you're fine presence on Twitter at at [TS]

  Ben Thompson that's me [TS]

  Thank You them my thanks to our sponsors [TS]

  I should thank our sponsors we've got [TS]

  Casper go buy a mattress we've got zero [TS]

  get yourself a mesh network Wi-Fi thing [TS]

  in your house and away [TS]

  get yourself a new suitcase [TS]