Roderick on the Line

Ep. 107: "Built for Now"


  this episode of Roderick on the line is [TS]

  sponsored by Squarespace the all-in-one [TS]

  platform that makes it fast and easy to [TS]

  create your own professional website [TS]

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  [Music] [TS]

  hello hi John I'm Merlin has gone pretty [TS]

  good pretty darn good [TS]

  mhm mhm not too early [TS]

  PYT pretty darn good did you do know [TS]

  it's not too early it's it's a it's [TS]

  medium curly as your schedule been [TS]

  upended today part part of part of you [TS]

  know just in the time that we've been [TS]

  doing this podcast part of what has [TS]

  happened to me is that my life has been [TS]

  transformed from one that had no [TS]

  schedule of any kind to one that has a [TS]

  moving target schedule that's happening [TS]

  all around me [TS]

  coalescing coalescing in space it's it [TS]

  is it is crystallizing out of the [TS]

  solution but i am still like like John [TS]

  Travolta boy in the bubble not really [TS]

  touching the atmosphere is this making [TS]

  sense to you now all too much time in [TS]

  that bubble if I put my hands up against [TS]

  it [TS]

  yeah yeah I touch me feel me [TS]

  I i have a very unsympathetic situation [TS]

  which is that I have you know when I had [TS]

  a job even though his job where I might [TS]

  have to work on the weekends or [TS]

  something [TS]

  there was some sense of like I gotta go [TS]

  to my job at 8am anyway I get to go home [TS]

  at five or six and and I i think this is [TS]

  more having to deal with family and [TS]

  getting older but also to deal with [TS]

  career stuff is it like i feel like i do [TS]

  almost nothing and yet i have an [TS]

  infinite number of things to do and even [TS]

  when i do a lot with the other night [TS]

  after dinner I came to work and I got [TS]

  three things done that about [TS]

  that's which is like a month of work for [TS]

  me like accomplishing three things I [TS]

  meant to do or been procrastinating [TS]

  about it felt really good but that's [TS]

  such a you know you get that dopamine [TS]

  hit for about three minutes and then I [TS]

  instantly go back into oh my god there's [TS]

  so much stuff I should be doing [TS]

  I have a list of like 50 things to talk [TS]

  to you about yeah and we don't have to [TS]

  talk about any of them but very good and [TS]

  that makes all the difference [TS]

  yeah you know what I mean there with my [TS]

  plastic bubble [TS]

  I do i do I have a gig tonight where I [TS]

  am required to do five minutes but it's [TS]

  something I have to do have to go do it [TS]

  have to get there have to stand around [TS]

  have to do it and have to stand around [TS]

  some more [TS]

  check that backstage coffee and and I [TS]

  got a couple emails today from people [TS]

  that were like remember that thing we [TS]

  talked about a month ago [TS]

  let's do now and then there were a [TS]

  couple more emails that I'm just [TS]

  remembering now that i'm talking about [TS]

  it [TS]

  we're a week ago I was like listen I'm [TS]

  really gonna get you that thing this [TS]

  week and both those people were like [TS]

  alright like we're holding it waiting [TS]

  for your thing waiting for your part of [TS]

  it and again I mean it's all things were [TS]

  like you know i get is an unsympathetic [TS]

  thing but like there's like this thing [TS]

  that I could do and i'll probably work [TS]

  really hard on it for a long time and it [TS]

  won't make any money but it might or [TS]

  might be an opportunity thing or [TS]

  whatever thing or a career thing but [TS]

  there's like an almost infinite number [TS]

  of things I could do for almost no money [TS]

  right now that might turn into something [TS]

  and I mean and but then all across the [TS]

  spectrum there's all these little micro [TS]

  things were like it's not really a [TS]

  calendar event it's kind of a to do but [TS]

  like I gotta write this talk description [TS]

  of that should only take me five minutes [TS]

  but it takes me a month to get it done [TS]

  right [TS]

  MC frontalot very familiar with his work [TS]

  I am MC frontalot communicated with me [TS]

  sweet two months ago maybe maybe three [TS]

  months L and said here is I want you to [TS]

  sing on one on my record here are [TS]

  everything you could possibly need the [TS]

  lyrics the track i made the idea i had [TS]

  in mind like he really more than any [TS]

  other musician I've worked with gave me [TS]

  the entire deck of cards of like here is [TS]

  everything to make it so simple and fun [TS]

  for you to do to dream gig and I was [TS]

  like how exciting and [TS]

  the ease of the ease of the preparation [TS]

  made me feel like i'll just i'll be able [TS]

  to do that in afternoon and many many [TS]

  afternoons have gone under the great [TS]

  spirit in the sky and and here here i am [TS]

  a lonely a lonely orphan dough special [TS]

  armor Bubble Boy still haven't done it [TS]

  and you know and front a lot is is a [TS]

  good enough dude that he's not like a [TS]

  he's not an email Hassler he's not a [TS]

  he's not he's not giving me any grief [TS]

  about it he's he actually has a [TS]

  contingency plan probably where it's [TS]

  like well Roger didn't come through so i [TS]

  went ahead and did another thing you [TS]

  might even 250 people just standing [TS]

  restaurant first but uh but there it is [TS]

  i really want to do it i'm excited to do [TS]

  it i like that man very much and you [TS]

  hurry you might be up against Colin [TS]

  lawyer money there and Bonnie there eh [TS]

  there's you found the one guy that can [TS]

  trump colin Meloy in my in my drop an [TS]

  octave and say his name snakes takes [TS]

  this episode of rock on the line is [TS]

  sponsored by Squarespace the only one [TS]

  platform that makes it fast and easy to [TS]

  create your own professional website [TS]

  portfolio or online store [TS]

  believe me John and I know where we [TS]

  speak we have hosted Roderick on the [TS]

  line with squarespace since the very [TS]

  beginning episodes 0 and they've been [TS]

  great [TS]

  every step of the way Squarespace makes [TS]

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  you please go check out [TS]

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  to squarespace for supporting rod on the [TS]

  line we could not do it without us [TS]

  Oh Bonnie there yeah it's a beautiful [TS]

  day here in Seattle it's a beautiful day [TS]

  in my neighborhood I was out in the yard [TS]

  poking around you know like it's I'm [TS]

  living the life of Riley here can't [TS]

  complain as you say completely [TS]

  unsympathetic it's completely I mean my [TS]

  imac I had a wonderful 90 minute phone [TS]

  call and I'm exhausted I'm completely [TS]

  exhausted i got up i laid in bed and [TS]

  looked at twitter i made a coffee i had [TS]

  a shower i came to work i get old around [TS]

  come on you're exhausting me even [TS]

  listing all the things you've done today [TS]

  our coffee [TS]

  come on i let it takes it out of me oh [TS]

  me too [TS]

  just hearing about it i had a meeting [TS]

  yesterday at my new office space with [TS]

  the Roderick group which now it's got to [TS]

  be a cable show it's unlikely now [TS]

  numbers five people haha [TS]

  this includes your manager or assistant [TS]

  manager your manager of assistance your [TS]

  various assistance I you get your your [TS]

  you get your conciliatory yep [TS]

  executive producer co-executive producer [TS]

  a assistant co-executive producer and so [TS]

  I go down to my office [TS]

  I'm there with my daughter we need to go [TS]

  to the potty as you know that's a thing [TS]

  that happens usually with not a whole [TS]

  lot of notice it's like oh I need to go [TS]

  to the potty and you go oh shit let's go [TS]

  and I go out of my of this brand new [TS]

  office i go i checked the doorknob as [TS]

  i'm leaving which is the thing i don't [TS]

  typically do but I was a new space so i [TS]

  might check the doorknob doorknob turns [TS]

  freely we go down to the party we come [TS]

  back the door is locked itself somehow [TS]

  and I'm standing there in the hall with [TS]

  the with my daughter and I'm like [TS]

  my keys are in there my phone is in [TS]

  there now i cannot even go to to the [TS]

  emergency location because the cars you [TS]

  know the car keys are in there all that [TS]

  stands between you and carrying on your [TS]

  life is a tremendous analogy for your [TS]

  life and so my daughter and I play in [TS]

  the hall of the office building for a [TS]

  couple of hours while we wait for the [TS]

  rest of the people to arrive this the [TS]

  staff the Roderick group is all coming [TS]

  here is digital group the group and then [TS]

  I'm going to reveal something that is a [TS]

  little that's a little parmesan was [TS]

  going to reveal that I'm not gonna I'm [TS]

  not going to characterize it but I i [TS]

  searched through my wallet looking for [TS]

  the exact stiffness of card needed to [TS]

  Jimmy a lock your the credit card that [TS]

  is you know you get the old trick [TS]

  yeah you're gr your lock jimmying card [TS]

  has to be a certain kind of card it's a [TS]

  it's a very special kind of card because [TS]

  it has to be thin enough to fit but [TS]

  stiff enough for you to go look up right [TS]

  and i'm going through my wallet i'm like [TS]

  I you know I don't I don't have a [TS]

  driver's license like an old laminated [TS]

  one anymore i haven't I have one of [TS]

  those executive driver's licenses [TS]

  enhanced drivers license that's like a [TS]

  hard brittle glass Washington's license [TS]

  clear [TS]

  that's right and and I don't want to use [TS]

  my credit card because I because i use [TS]

  it 50 times a day and I don't want to I [TS]

  don't want to be standing here in my [TS]

  office locked out and with a credit card [TS]

  broken in half and I'm realizing that [TS]

  all the all the new cards i've received [TS]

  are all either made out of paper thin [TS]

  cardboard so not stiff enough to [TS]

  actually pick a lock and go or they are [TS]

  like hard brittle plastic not flexible [TS]

  enough to fit into the georgian and so [TS]

  I'm standing there I'm like I can't [TS]

  believe that I don't even have you know [TS]

  in a over filled wallet i don't have a [TS]

  single card [TS]

  I can use to Jimmy a door like that is [TS]

  that makes me mad and that makes me feel [TS]

  like it makes me feel like I don't have [TS]

  a small bag packed now it's a failure in [TS]

  the system for shit really it really was [TS]

  and I wasn't anticipating it and I was [TS]

  and I was mad at myself so I'm standing [TS]

  there in the lobby and you know you know [TS]

  sometimes what happens to me as i get [TS]

  mad at myself and then ice then I [TS]

  decided that the adequate punishment is [TS]

  to the the my punishment is going to be [TS]

  that I just sit on a cold linoleum floor [TS]

  for an hour or whatever like just like [TS]

  you don't have a lot of yourself in the [TS]

  corner [TS]

  yeah you don't have a lockpick you don't [TS]

  know you don't have anybody's phone [TS]

  number memorized anymore and there's not [TS]

  even a phone in this building you don't [TS]

  even deserve to know you don't you know [TS]

  what you should be sitting in the rain [TS]

  and the only reason you're not is [TS]

  because your daughter is here pretty you [TS]

  know and she is your shield against the [TS]

  anger that you are feeling toward [TS]

  yourself what a pussy anyway that at one [TS]

  point one point she turned to me and she [TS]

  said she said daddy don't [TS]

  that and the things I hadn't guy i [TS]

  thought i was i thought it was [TS]

  completely opaque but she said Teddy [TS]

  don't feel anxiety [TS]

  oh no like I didn't even realize that [TS]

  was projecting anxiety but thank you [TS]

  little empath there are so many levels [TS]

  of sad to that up but anyway so then the [TS]

  robbery group starts to trickle in and [TS]

  we realize oh not only are we locked out [TS]

  but I had the only key because the key [TS]

  had do not duplicate on it [TS]

  yeah and the robbery group members who [TS]

  tried to get the key duplicated were [TS]

  thwarted and so credit to them they they [TS]

  gave me the one key and then I like the [TS]

  nutty professor did [TS]

  so we're standing there in the in the [TS]

  hallway wondering what to do and a [TS]

  assistant to the assistant manager [TS]

  Roderick group like sergeant-at-arms [TS]

  baileywick am kinda disappears around [TS]

  the corner and five minutes later she [TS]

  comes in she's like I picked the lock [TS]

  what she is if you can say well I'm not [TS]

  going to reveal her secrets and you just [TS]

  think that Tom bowling well not just [TS]

  tumbling but also like you realize oh of [TS]

  course you did like yes this is the team [TS]

  this is the crew i was i I am I was [TS]

  unprepared she was not and somehow as I [TS]

  become crazier and and less useful i am [TS]

  I magnetically surrounding myself with [TS]

  apparently office ninjas [TS]

  so now I don't even need to carry [TS]

  lockpicks I just just have us they have [TS]

  a lot lock-picker on staff [TS]

  I'll tell you that sickens me this nanny [TS]

  state you know they do not duplicate [TS]

  Obama thanks Obama had a guy I you know [TS]

  we're going to probably cut literally [TS]

  all of this out but i'm a little bit [TS]

  surprised that you don't have some kind [TS]

  of a small lock-picking kit very [TS]

  surprised to seems like there would be [TS]

  something surprised at myself that those [TS]

  are technically in the nanny state [TS]

  illegal to own but this seems like that [TS]

  should there should be some kind of what [TS]

  we call the darknet what you call it the [TS]

  dark web [TS]

  there should be a dark web version of [TS]

  thinkgeek where you can go and get [TS]

  something that's the size of a zoo [TS]

  membership card that could be used as a [TS]

  lockpick 449 sophisticated locks [TS]

  well believe me i came home and i took [TS]

  all of the ID cards having to do with [TS]

  the local swimming pool and the ID cards [TS]

  that the ID card that I have from the [TS]

  local community college that I basically [TS]

  signed up for the community college just [TS]

  to get [TS]

  a student discount so i could buy a new [TS]

  mac laptop and then went and and [TS]

  realized that Macintosh's is wise to us [TS]

  wise to students and they were like [TS]

  here's your discount $50 what it was [TS]

  like what you're talking about it you [TS]

  said there was a 20-percent discount [TS]

  they were like yeah on desktop computers [TS]

  oh come on but laptops first let's so [TS]

  fifty dollars off your laptop that's [TS]

  your student discount [TS]

  take-it-or-leave-it because we are Apple [TS]

  take-it-or-leave-it yeah be their motto [TS]

  take it or leave it here we go [TS]

  but if I gotta flee typeset I got a [TS]

  couple I got a couple of uh I got a [TS]

  couple of tweets from a guy yesterday [TS]

  was like I don't know why you spend so [TS]

  much time like completing about apple [TS]

  products online when all you need to do [TS]

  is go to the apple store and they will [TS]

  fix it for free [TS]

  why do you not seek solutions [TS]

  why do you complain instead of seeking [TS]

  solutions that's such a partial answer [TS]

  and I i wrote like five versions of all [TS]

  cap fuck use to this guy and I didn't [TS]

  send any of them but I was like Bologna [TS]

  there you dropped your registers on that [TS]

  one but I saw I saw you gonna leave it [TS]

  expressing your frustration with the [TS]

  Apple group yesterday and I i had to [TS]

  close i had to close the browser because [TS]

  I think I didn't want to see I didn't [TS]

  even want to see what kind of response [TS]

  you're going to get I think the phrase [TS]

  you use work with something like that [TS]

  they should be ashamed of them [TS]

  yeah and then somebody else somebody [TS]

  else way to me and said no one monitors [TS]

  the at Apple twitter group so don't try [TS]

  and except for literally millions of [TS]

  people who like to yell at people like [TS]

  you but it was like don't even try and [TS]

  and and shame them because they're not [TS]

  paying attention [TS]

  no they're not i know i'm not trying to [TS]

  you know like i said that that is not [TS]

  where I'm demanding satisfaction that is [TS]

  just a place and it's just a place of [TS]

  like [TS]

  but you know twitter is my place it's [TS]

  not your place [TS]

  you know there's lots of things that you [TS]

  could do about a lot of things and I [TS]

  right Randy was a number of times [TS]

  there's an endless number of things that [TS]

  you could do about something but that's [TS]

  not what I'm bitching about what I'm [TS]

  bitching about it's incredibly [TS]

  frustrating me that I have to go and [TS]

  navigate all those kids do things [TS]

  yeah right i need to sign up for a an [TS]

  appointment with some geniuses and [TS]

  that's gonna that's going to be two days [TS]

  out at they're at their convenience not [TS]

  mine i get to pick one of three times [TS]

  and then I go down there and they're [TS]

  going to take the phone in the back room [TS]

  and there the first thing they're going [TS]

  to do is come out and say this phone has [TS]

  gotten wet and so avoid all your [TS]

  warranty is void [TS]

  get out of our store well I want the [TS]

  impossible i want satisfaction I want [TS]

  them to go that like we made a whole [TS]

  bunch of fucked-up stuff and we're sorry [TS]

  that we inconvenience to you [TS]

  that's what I want that's what i want to [TS]

  that's all i want i want my phone to [TS]

  work but i want you also to acknowledge [TS]

  the fact that the literally thousands of [TS]

  dollars that I've spent on this company [TS]

  on the strengths are partly with the [TS]

  expectation that I don't have to take [TS]

  the advice of some people paid face kids [TS]

  to go to the mall today [TS]

  yeah well I want us to a letter to have [TS]

  worked i want that letter from the US [TS]

  State Department 200 i wanted to have [TS]

  sorry about slavery letters you exactly [TS]

  i am sorry I'm sorry that every war [TS]

  we've waited since world war two has [TS]

  been a complete fucking yeah you're not [TS]

  even asking for reparations you're [TS]

  asking for his simple grown-up apology [TS]

  we we we started with my mom and I went [TS]

  down to chase bank the last few days [TS]

  we've been trying to set up a business [TS]

  account with all of the you know we want [TS]

  likes five different credit cards and so [TS]

  forth and we got some manager and the [TS]

  manager was like oh this will be really [TS]

  easy but he didn't know what he was [TS]

  doing and then you know the other people [TS]

  in the bank were like differential to [TS]

  his managerial status but [TS]

  turned out as the process went on he's a [TS]

  manager in training so he doesn't know [TS]

  what he's doing but he's the person in [TS]

  authority he is the B is the buck [TS]

  lieutenant who's out in the jungle with [TS]

  his fucking helmet on backwards getting [TS]

  fragged that's right he's calling in a [TS]

  fucked-up fire mission and uh and he's [TS]

  getting his own guys hit with without [TS]

  shells this guy but nobody's but [TS]

  nobody's yelling at him cuz he lets his [TS]

  lieutenant and so he screwed up this [TS]

  thing so badly and by by the second day [TS]

  my mom was like you know she's like I [TS]

  don't want to do with these people [TS]

  anymore and I said mom this is this is [TS]

  one of our core principles if we do [TS]

  nothing else in this family it is that [TS]

  we punish companies who do bad jobs we [TS]

  need to take me make it [TS]

  that's right even if this doubles our [TS]

  effort to move this account let you two [TS]

  get an account that allegedly getting [TS]

  cards now it's going to making the [TS]

  fucking point [TS]

  this is a question of that's right if we [TS]

  have to fall on our sword if we never [TS]

  get a bank account we are not going to [TS]

  we are not going to do this this [TS]

  business with chase they have screwed [TS]

  this up so badly and she's like ah you [TS]

  know and then she goes to that fit that [TS]

  little phase she has because she's [TS]

  afraid of a police state a little better [TS]

  she's like she doesn't like she's she's [TS]

  one of these people that's like don't [TS]

  complain to the way because they'll spit [TS]

  in your food and she's like this guy at [TS]

  the bank he has all my information now [TS]

  and I'm like if are you kidding me are [TS]

  you kidding me [TS]

  this guy if he liked the idea that this [TS]

  banker would have some retribution [TS]

  against us we do with it [TS]

  well that's what I mean it's just like I [TS]

  you know that i would we would be in a [TS]

  position that the which I have always [TS]

  wanted which is a position where we [TS]

  could legitimately sick our family [TS]

  attorney Byron de tony on a corporation [TS]

  Byron decoding the 80-year old pitbull [TS]

  of Washington you say [TS]

  you environment go to the mattresses [TS]

  Byron and I would freaking go to the [TS]

  mattresses with but when I was in my [TS]

  twenties Byron sometimes would come by [TS]

  the house and say hey you wanna go for a [TS]

  ride [TS]

  yeah you know he had a Jaguar whenever [TS]

  we go for a ride and then hydrolyzed [TS]

  once we got out that he was uh he was [TS]

  serving people with papers [TS]

  oh my god and he would he put the papers [TS]

  in my hand you could say to go to ring [TS]

  the doorbell and ask her can break Jones [TS]

  I my god and she was like this process [TS]

  server [TS]

  yeah he was using me to serve people [TS]

  because they wouldn't expect because I [TS]

  looked like a grunge rocker whenever I [TS]

  looked like so I looked like the guy [TS]

  that was there too [TS]

  I looked like a bike messenger basically [TS]

  and then you know guys would come to the [TS]

  door and be like here here's your blue [TS]

  papers my god buried and but you know [TS]

  some violence you know burns the guy you [TS]

  want on your team even though he's now [TS]

  in his eighties and like he still he [TS]

  still a ferocious guy and I've always [TS]

  wanted to have a rational reason to [TS]

  really go after some some company like [TS]

  chase some company with a with a million [TS]

  lawyers because you know Byron is [TS]

  underused and he's one of these you know [TS]

  he's one of these lawyers with a pair of [TS]

  glasses on top of his head apparent [TS]

  lasses on his nose and pair of glasses [TS]

  hanging from a chain around his neck [TS]

  that would just file he would file [TS]

  papers all day long he would file papers [TS]

  he would file so many papers [TS]

  yeah I know I know it gives it gives one [TS]

  chills anyway so so I've convinced my [TS]

  mom that we're going to we're going to [TS]

  punish chase it going to punish chase [TS]

  with your business [TS]

  we're gonna punish chase with in a small [TS]

  way by taking our business to another [TS]

  bank one just as reprehensible probably [TS]

  but one but on other bank [TS]

  unfortunately there is not really on [TS]

  other Apple unless you count all the [TS]

  other phone companies now I'm but I [TS]

  think that's also i mean i really want [TS]

  to talk about this but no no let's not [TS]

  let's not but i'll just say that this is [TS]

  in to clarify here I I don't want to [TS]

  pawn shop I want Apple do what they're [TS]

  good at which is make sure that works [TS]

  right that's that's all i'm askin and [TS]

  like I believe me i have i have i've [TS]

  been the one who stands at the gate and [TS]

  says no you guys don't get it to other [TS]

  people [TS]

  they sell you get this thing for a [TS]

  nickel over here you get a get a phone [TS]

  for a free phone or what I want to free [TS]

  soup like no I i was that last night did [TS]

  you get that you over here [TS]

  I didn't want to not be not me not me i [TS]

  do not like racial intolerance butter [TS]

  yeah yeah no I mean I does not need [TS]

  there's not an answer for this that the [TS]

  answer for this [TS]

  I understand what people are saying I [TS]

  mean but I also I I kind of dread the [TS]

  idea of a future where uh i don't know [TS]

  i'm probably catastrophizing this a [TS]

  little bit but it's frustrating to me [TS]

  that I have to do it all [TS]

  it's one thing to take home a new [TS]

  computer and the hard drive breaks [TS]

  because you know what apple didn't make [TS]

  that hard drive and hard drives but at [TS]

  least back in the day when I was the [TS]

  computer guy at at my job there were [TS]

  times we get a shipment of hard drives [TS]

  and you know three-fifths of them will [TS]

  be broken because that would just happen [TS]

  back in the day [TS]

  yeah yeah and I mean the thing was you [TS]

  would really this might have been [TS]

  superstition on my part put I mean this [TS]

  is what it used to be like to be a [TS]

  computer user was you would use you back [TS]

  everything up really well which is very [TS]

  expensive and then you would kind of [TS]

  watch real carefully over the first [TS]

  month of use because my experience was [TS]

  that if a hard drive broke it would tend [TS]

  to be in the first month of usage and [TS]

  you watch some real carefully and then [TS]

  we discovered that which is a bad lot [TS]

  that we got from Lucy and they send us [TS]

  new ones but you know what I don't want [TS]

  to do that Apple I wanted to give me [TS]

  something amazing the first time in [TS]

  shame on them [TS]

  that's all I'm gonna say about that well [TS]

  yeah and I feel like we've talked about [TS]

  this many times but it is it at what I [TS]

  see from young people who have never [TS]

  ever ever lived in a world where the [TS]

  expectation of businesses was that when [TS]

  they were providing you a good or [TS]

  service that they did it right the first [TS]

  time it was a well-made thing that they [TS]

  stood behind and that their customer [TS]

  service philosophy was the customer is [TS]

  always right [TS]

  what can we do to make it right now you [TS]

  know in the rare occasion that something [TS]

  goes wrong like everybody stop what [TS]

  they're doing and tries to fix the [TS]

  problem for you as fast as they can [TS]

  because what they value is first you [TS]

  know their reputation and the reputation [TS]

  is predicated on your satisfaction and [TS]

  so there there's a whole generation and [TS]

  maybe now into two generations of people [TS]

  who've never experienced life in that [TS]

  world and may have grown up in a world [TS]

  where everything is disposable where [TS]

  companies mentality is we're just going [TS]

  to keep pushing stuff out and if we lose [TS]

  you know if we lose twenty percent of [TS]

  our customers to dissatisfaction [TS]

  and they're just twenty percent more [TS]

  going to be lining up at the door to buy [TS]

  the garbage that we're putting out there [TS]

  and the twenty percent of the people are [TS]

  going to go across the street to another [TS]

  shit company that's turning out garbage [TS]

  and they're just going to bounce back [TS]

  and forth because all they're interested [TS]

  in is what's cheapest that but also I [TS]

  mean that was part of what you're [TS]

  describing I started thinking about [TS]

  restaurants where you know restaurant [TS]

  business for 30 years but how many of [TS]

  the things that you're using right now [TS]

  that we've been using a company stuff [TS]

  for 10 years I've been most companies [TS]

  stuff you've been using for 10 years [TS]

  have been around for a lot longer than [TS]

  10 years because the other side of this [TS]

  act companies go away products go away [TS]

  I mean can you tell can tell me who made [TS]

  your DVD player you tell me who made [TS]

  your TV like we used to really know that [TS]

  stuff inside nerds know that but most [TS]

  people don't know is I don't know [TS]

  something about a costco and it breaks [TS]

  up a new one but what you're describing [TS]

  in terms of like a restaurant like today [TS]

  like you know there's a place that [TS]

  recently reopened down the street from [TS]

  where i am and they had three reviews on [TS]

  yelp before the place opened [TS]

  whoa you say oh my god this is fantastic [TS]

  I've never i thought i'd had gourmet [TS]

  sandwiches before but these were amazing [TS]

  and look at other buddies know cause [TS]

  other buddies went in and left reviews [TS]

  and that is the cynical environment that [TS]

  we're in right now and the place will be [TS]

  there in two years it'll be something [TS]

  else it'll be a verizon dealership you [TS]

  know in no time [TS]

  right well I'm at and that I see that I [TS]

  see that all over the place like people [TS]

  now this is have this is that how they [TS]

  feel about shoes you buy a pair of shoes [TS]

  they're not cheap cost a hundred fifty [TS]

  never got cheaper even though you don't [TS]

  get them fixed [TS]

  Yeah right there they never got cheaper [TS]

  there still extremely expensive but but [TS]

  the idea is I you wear them for a year [TS]

  or two and then you dump them and it's [TS]

  like I i still have I mean I have shoes [TS]

  that are 50 years old [TS]

  you know I have shoes that i bought from [TS]

  a person living person you knew well [TS]

  well no I mean I did man she's looking [TS]

  good shoes i choose that i bought [TS]

  vintage 25 years ago that were 30 years [TS]

  old at the time and I paid to have them [TS]

  resoled and i still wear [TS]

  and in some cases I've had shoes resoled [TS]

  a couple of times and I recognize that I [TS]

  am an old man and that that is an [TS]

  archaic way of thinking but I cannot [TS]

  describe how much better the shoes feel [TS]

  and how much better they are and you [TS]

  know I put on new shoes and they're like [TS]

  it's their kind of like stone washed [TS]

  already like they're broken in already [TS]

  they're comfortable they're lightweight [TS]

  and you put them on your like they're [TS]

  fashionable looking they've got blue [TS]

  crepe soles now and they're made out of [TS]

  suede and they feel like slippers and we [TS]

  and you run around in them and as soon [TS]

  as they're you know as soon as you get a [TS]

  stain on them as soon as the thread [TS]

  starts to unravel or the you know like [TS]

  I've got a pair of a kind of pair of [TS]

  boots and I stepped on a sharp thing and [TS]

  it cut through the soul all the way to [TS]

  my sock line and I looked at the [TS]

  construction and it's this it's the one [TS]

  I mean this is the way that they keep [TS]

  these products cheap is that the soul [TS]

  and the top of the boot are bonded [TS]

  together so it's kind of like a shoe [TS]

  balloon there's no there's not actually [TS]

  a piece of whether that they build the [TS]

  soul you know that they build the shoe [TS]

  on the top of and the soul on the bottom [TS]

  like the way you construct a beach ball [TS]

  just kind of glued together [TS]

  yeah you take this kind of a rubbery [TS]

  soul thing and you glue it to the to the [TS]

  open sort of top part and you make this [TS]

  to balloon that you put then odor eater [TS]

  in and set its shoes tonight shoe and [TS]

  it's great except if except they are [TS]

  unrepairable right it's not a [TS]

  construction that you can take any [TS]

  portion of and change you can't put a [TS]

  new soul on it you can't put a new top [TS]

  on it you can't you can't really even [TS]

  change the odor eater out because the [TS]

  odor eater is like custom shaped [TS]

  and so the whole thing is just built [TS]

  it's built for now and ice [TS]

  I'm still living in this dream state of [TS]

  like this red wing based dream state [TS]

  where you buy a pair of boots and you [TS]

  think now i have the boots that I'm [TS]

  gonna wear now I have the boots i'm [TS]

  going to hand down to my grandson right [TS]

  you know like these are the bees are the [TS]

  great boots that I needed and it be [TS]

  amazing if it lasted a year uh the the [TS]

  new learn the Belushi's yeah the balloon [TS]

  shoes and you know and they're not meant [TS]

  to input the the problem is a lot of [TS]

  these conversations that you and I have [TS]

  here and the conversations i have out in [TS]

  the world like they're being received by [TS]

  people that speak the same language that [TS]

  we do and understand the concepts but [TS]

  they don't have in their heart that [TS]

  fundamental feeling that the [TS]

  relationship that the that their role as [TS]

  consumer of things is a position of [TS]

  power or it traditionally was a position [TS]

  of power you were the buyer and the [TS]

  buyer had the power of choice and the [TS]

  power to reject bad products and that [TS]

  was that [TS]

  that's the myth of the of American [TS]

  capitalism but it's also how brands of [TS]

  change though I mean I think about stuff [TS]

  you think about things like filson stuff [TS]

  you've got I gotta like a windbreaker [TS]

  that my dad bought in 1970 that i still [TS]

  wear it started very handsome [TS]

  that's bright red it's really cool but [TS]

  still got the patches on it carefully so [TS]

  non in the early nineteen seventies of [TS]

  those is one of them say hi life and I [TS]

  no no there's no beer once it's got its [TS]

  got large lures on the call it's a [TS]

  fishing protect it could be sure but you [TS]

  know i mean this is this is gonna sound [TS]

  / subtle but I think about how our [TS]

  relationship with brands has changed and [TS]

  you know your it won't just go right [TS]

  back to you and then it was in North [TS]

  Face you know and you know you there was [TS]

  a time basically the bubble shoe of [TS]

  backpacks book but in that case I mean [TS]

  you know people would use that to [TS]

  actually go do stuff they would use that [TS]

  to go do stuff where the weather might [TS]

  change [TS]

  inch and they might have to be out an [TS]

  extra two or three days and they would [TS]

  have to make do [TS]

  I'm not saying it's like survivalists [TS]

  kind of stuff but there but that was [TS]

  stuff that was made for that kind of [TS]

  wear and tear [TS]

  whereas now today I mean people align [TS]

  themselves with these brands based on [TS]

  I mean the case of Apple I think you can [TS]

  fairly say yeah it is based on a certain [TS]

  kind of build quality or whatever but I [TS]

  mean you know there's all kinds of stuff [TS]

  where you're like the way this confusing [TS]

  like the way this looks [TS]

  until you find out that somebody on the [TS]

  board was against gay marriage and then [TS]

  and then that's a different thing now [TS]

  you go look for another logo because [TS]

  it's more comports with how you feel [TS]

  about the world and I think maybe maybe [TS]

  that was just maybe a little more subtle [TS]

  in the past but you know I and I you [TS]

  know I'm not trying to say anything [TS]

  grand i think a lot of this test has to [TS]

  do with amazing marketing over the last [TS]

  hundred years but every family your hunt [TS]

  family or your behinds family or a coke [TS]

  family or pepsi family and you know you [TS]

  would rarely meet people who would you [TS]

  know go over crossover the other brand [TS]

  unless I guess was you know because of a [TS]

  big sale or something but even still so [TS]

  Kevin hornings mom would not drink coke [TS]

  if I have a truck backed up and gave her [TS]

  a lifetime supply freak shouldn't [TS]

  consume coach she was Pepsi all the way [TS]

  you know the irony is John there are so [TS]

  many things today where I could not pass [TS]

  the quote-unquote Pepsi challenge I [TS]

  could not tell you that I could not tell [TS]

  the difference between five wines I [TS]

  couldn't say what color most of them are [TS]

  but to this day I can still tell you the [TS]

  difference between a coconut pepsi an RC [TS]

  yeah well I I I feel like part part of [TS]

  this is that every time I walk out of [TS]

  the door and you know and I i don't i'm [TS]

  not exaggerating when I say this it [TS]

  seems like maybe that this is some [TS]

  increasingly it's it's become kind of my [TS]

  my brand and that that it is but it's [TS]

  funny but it is literally true that [TS]

  every time I walk out of the door I [TS]

  think what if I what if I never come [TS]

  back [TS]

  like I'm walking out the door in these [TS]

  clothes what if this is the last time I [TS]

  walk out of this door for whatever [TS]

  reason like nobody ever expects the [TS]

  Spanish Inquisition with her and if you [TS]

  if you walk out of the house in like in [TS]

  your flip-flops and drawstring shorts [TS]

  what if that just happens to be the day [TS]

  that everything comes unraveled for [TS]

  whatever reason and then you're out [TS]

  there in the world with your flip-flops [TS]

  and your drawstring shorts and that and [TS]

  you've gotta make it from that point [TS]

  forward you know you've got to like your [TS]

  you're the person huddled up in a [TS]

  drainage culvert and you're in here in [TS]

  your drawstring shorts and flip-flops [TS]

  and you're saying to yourself well [TS]

  where's nice where can I find lamp oil [TS]

  right like this would be hard even if I [TS]

  were in shoes and pants but i have made [TS]

  it additionally difficult because now [TS]

  the first thing I have to do is to find [TS]

  some shoes like before I do anything [TS]

  else before I go that searching for lamp [TS]

  oil [TS]

  I've got to get shoes first and so this [TS]

  is the premise behind keeping a small [TS]

  bag packed this is a premise behind [TS]

  having that bag in your car and [TS]

  ultimately the idea behind why didn't I [TS]

  have a lockpick in my wall I don't want [TS]

  to bring it up [TS]

  yeah and it you know and that but you [TS]

  can never know where the soft spots in [TS]

  your scheme or unless you're always [TS]

  probing them and for me every time I [TS]

  walk out the door and there are times [TS]

  when I walk out the door it's like if [TS]

  the if this is the moment like I'm [TS]

  putting I'm putting myself in fates [TS]

  hands right now because i am going away [TS]

  from my house with no contingency plan [TS]

  because it's a hot summer day and i'm [TS]

  just going to the fucking beach and I [TS]

  don't want to think about it right now [TS]

  but it's always in the back of my mind [TS]

  what happens if I never get back here [TS]

  and if you know so if i have a house [TS]

  full of survival gear [TS]

  it's going to really benefit whatever [TS]

  mutants end up colonizing my house [TS]

  because I am living in a culvert [TS]

  somewhere so that the concept of [TS]

  readiness the premise of readiness is [TS]

  like you need to always be ready and it [TS]

  and if it's and any and it's fun for me [TS]

  you know that is a game [TS]

  it isn't based on paranoia it's not be I [TS]

  mean I recognize that we get our systems [TS]

  largely work right but that the grid of [TS]

  electricity but you have no control over [TS]

  that you're lucky you're lucky if you [TS]

  eat this amazing how often you can roll [TS]

  around without a contingency plan [TS]

  even something as simple as like like [TS]

  having a key hidden outside your house [TS]

  or something like that you can go buy [TS]

  for years and years and years and that [TS]

  will never become an issue but there's a [TS]

  writer I like named David Allen and one [TS]

  of his things i like a lot he said [TS]

  something along the lines of the worst [TS]

  time to decide that you really need to [TS]

  practice that martial arts is when [TS]

  you're getting jumped in an alley right [TS]

  right and the work yeah exactly right [TS]

  and the worst time to discover that you [TS]

  don't have a lockpick in your wallet is [TS]

  when you're locked out of a place and [TS]

  that is when you're going to discover it [TS]

  right if you don't if you're not [TS]

  thinking about it all the time and if [TS]

  you're not just kind of consciously [TS]

  borderline aware like I think about [TS]

  being in a wheelchair if I were in a [TS]

  wheelchair the world would look very [TS]

  different to me you know the landscape [TS]

  would look different [TS]

  getting from place to place should [TS]

  really fix the pavement outside your [TS]

  house you know that would be the master [TS]

  in wheelchairs can take longer if you [TS]

  haven't said do-it-yourself except you [TS]

  know I would like I would have I think [TS]

  that I think that what I would have is I [TS]

  would have a motorized wheelchair that i [TS]

  never used the motor [TS]

  haha you know I would be late you'd be [TS]

  in constant training i'd be pushing it's [TS]

  like in the seventies when people walk [TS]

  around with weights on your on their [TS]

  ankles and wrists [TS]

  that's right i would be pushing against [TS]

  the additional weight of the motorized [TS]

  wheelchair all the time partly in laxmi [TS]

  yourself [TS]

  probably but I would want the motor [TS]

  there in case I need it or in case I [TS]

  wanted her in case you know like it [TS]

  would and that and honestly like that [TS]

  would require that wheelchairs be [TS]

  redesigned and honestly we [TS]

  chair design seems to me to be a really [TS]

  unexplored I know there are people doing [TS]

  it i totally agree but I feel like a [TS]

  wheelchair design should be a place [TS]

  where startups like Elon Musk I don't [TS]

  know why he has not built the the like [TS]

  uber wheelchair and I know the dude the [TS]

  segway dude yeah build some kind of [TS]

  standing wheelchair that was this is [TS]

  precursor to the segway was this amazing [TS]

  wheelchair that could like lift you up [TS]

  in the air [TS]

  yeah but just think about how many [TS]

  people you see on Rascals just because [TS]

  they really don't want to walk i think [TS]

  is a huge untapped market [TS]

  well I mean yeah the supermarket rascal [TS]

  right where you can you come to the [TS]

  supermarket and like part of the appeal [TS]

  is Justin yeah those are those are [TS]

  beaters but I mean what see once you've [TS]

  written in one of those you get the idea [TS]

  pretty fast i would call a convenience [TS]

  chair because first of all you know the [TS]

  thing you realize about accessibility [TS]

  honestly [TS]

  well that's a ramp or whether that's [TS]

  larger type is it's not really a [TS]

  question of like whether or not you are [TS]

  was a freak crippled it's not whether or [TS]

  not you're crippled it's not whether or [TS]

  not you're handicapped it's the fact [TS]

  that you're healthy for now because [TS]

  you're eventually going to need pretty [TS]

  much everything that accessibility gives [TS]

  us [TS]

  everybody's going to eventually need a [TS]

  ramp trust me everybody's eventually if [TS]

  you're if you're lucky enough to live [TS]

  long enough to have your eyes fail [TS]

  you're gonna want the big type M so I'm [TS]

  just saying I comfort chairs so maybe [TS]

  somebody think of the front [TS]

  I really feel like this is an untapped [TS]

  market a huge growth possibility but you [TS]

  know what I had it I had it inside the [TS]

  other day a business that I really [TS]

  actually do kind of want to get into do [TS]

  you remember buck rogers in the 25th [TS]

  century sure Darren great boom but with [TS]

  the television show [TS]

  oh yeah what we keep ed right well the [TS]

  more i reflect on that television show [TS]

  the more I realized that it really [TS]

  affected really influenced my idea what [TS]

  the future was going to look like in [TS]

  particular two things one whenever there [TS]

  was a gathering of people whenever there [TS]

  was like a whenever there was peace or [TS]

  sociability or they were meeting a new [TS]

  culture [TS]

  what did they do they got rid of ribbons [TS]

  out and they danced in a circle holding [TS]

  ribbons with one another while somebody [TS]

  played the weird [TS]

  like synthesizer OBO right so there's [TS]

  like some synthesizer hahaha oh dance [TS]

  music and then they're kind of doing [TS]

  like a maypole dance holding ribbons [TS]

  that seem to be like look that's a [TS]

  better way to say we're not a threat [TS]

  we're not a threat here we are we're all [TS]

  dancing with ribbons together to some to [TS]

  some OBO electric Obama's so I'm upset [TS]

  that isn't I have yet to see that really [TS]

  be part of like hipster culture and I [TS]

  feel like maybe that could be next but [TS]

  the other thing and the number one thing [TS]

  is jumpsuits [TS]

  yeah I do remember shiny jumpsuits [TS]

  unitard outfits and as you recall like [TS]

  my orange flight suit was a big part of [TS]

  my preteen early teen years i was [TS]

  thinking about it the other day and I [TS]

  was like it's the one thing of the [TS]

  seventies that we have that has not been [TS]

  reintroduced i initially ironically and [TS]

  then and then earnestly but there is [TS]

  nothing better then a onesie [TS]

  yeah and if you could make onesies and [TS]

  the thing is you can you can make [TS]

  onesies out of sweat pant material you [TS]

  can make onesies out of fleece you can [TS]

  make onesies on anything and I mean with [TS]

  this also include things like dickies [TS]

  your carhartt coveralls not overalls but [TS]

  I mean like you talk about like the kind [TS]

  of suit like like a painter would wear [TS]

  maybe but here's the thing and this is [TS]

  the reason why I think this is this is [TS]

  so of the moment people are like half [TS]

  the population i have just surrendered [TS]

  to the idea we get into fights about the [TS]

  fights with people about this all the [TS]

  time they've just surrendered its like [TS]

  that they believe that everyone in the [TS]

  world should see their ass crack if it [TS]

  makes if it makes them one percent more [TS]

  comfortable on air boots and Jamie's [TS]

  they're just like I am a gross lob i'm [TS]

  wearing juicy sweatpants and a halter [TS]

  and that's my right as an American and [TS]

  comfort above all my comfort is my [TS]

  church [TS]

  that's right my comfort above above all [TS]

  else so half the population is there and [TS]

  then the other half of the power is [TS]

  certainly a percentage of a large [TS]

  percentage of the youth population and [TS]

  people that live in my circle are have [TS]

  have gone all the way to like this this [TS]

  new era of fashion that is so [TS]

  form-fitting and so tailored that it [TS]

  cannot possibly be comfortable under any [TS]

  circumstances you know the stovepipe [TS]

  pants and the super tight shirts and the [TS]

  really tailored jackets close-fitting [TS]

  everything you know to the nth power [TS]

  unless you're spending six thousand [TS]

  dollars on a suit you're wearing some [TS]

  Ludlow off-the-rack j.crew suit you are [TS]

  just you're just barely holding it [TS]

  together like you're definitely not [TS]

  going over a fence in that outfit and I [TS]

  think when we think about unitards and [TS]

  we think about boiler suits and [TS]

  jumpsuits of all kinds you your [TS]

  immediate your mind leaps to the image [TS]

  of someone at a furry convention in in [TS]

  like a suit their grandmother made [TS]

  that's like a lie on but it has little [TS]

  pilling little polyester pills on it [TS]

  from having been washed so many find [TS]

  well-loved to get all the semen and sent [TS]

  or out of it it's it's got a little [TS]

  fuzzy fuzzy tail semen-stained pilling [TS]

  lion sue but it doesn't have to be that [TS]

  you know we could we could my my unitard [TS]

  idea is that we make it out of these [TS]

  modern fabrics these comfortable fabrics [TS]

  that people love so much but we tailor [TS]

  it so that it is like so that it's very [TS]

  becoming [TS]

  sometimes you put a robe double-breasted [TS]

  buttons on it sometimes you put a little [TS]

  patch that says gone fishing on it like [TS]

  you can express yourself a little beast [TS]

  it's a movable piece that's right you [TS]

  put epaulets on it you put like a like a [TS]

  faux belt [TS]

  some of them have bell-bottom some of [TS]

  them are pegged and it's a whole new [TS]

  fashion it's a it's very fashion-forward [TS]

  some of our side zip some of our middles [TS]

  if you get a gusset [TS]

  the crotch little gusset maybe a [TS]

  double-breasted like a Hermann Goering I [TS]

  I like chief of the Air Force look [TS]

  powder-blue applets but you don't you [TS]

  get out of it is you think about what [TS]

  you go through with the travel air [TS]

  travel [TS]

  you got to think i'm going to check my [TS]

  luggage and i'm going to drag this giant [TS]

  luggage onto the plane and take up the [TS]

  entire rack you your your suit your [TS]

  double breasted coverall onesie could [TS]

  also be your carry-on luggage because [TS]

  you get a lot of pockets and you didn't [TS]

  you see people with utility kilts and [TS]

  carry whole toolbox in those things [TS]

  that's right in fact yeah you are a tool [TS]

  box if you're wearing one of those it [TS]

  could you can put a subway sandwich in [TS]

  there you can have a hammer [TS]

  you could definitely get fit in like a [TS]

  large ipad and some of those pockets 70s [TS]

  a wood at TSA would have a sign that [TS]

  says you know anything you can put in [TS]

  your unitard is fine we don't do an [TS]

  additional search if you know like we [TS]

  are our new backscatter body scanners [TS]

  can can see all the things that you have [TS]

  in your pockets and every pocket you [TS]

  know with me Taylor make the pocket so [TS]

  that so that you know you can 30s a safe [TS]

  that's all the TSA that's right esa [TS]

  compliance who but I feel like we need [TS]

  to we need to get ahead of this like [TS]

  comfort style division this resident [TS]

  things John it's not going to go away we [TS]

  need to we need to get hit go with the [TS]

  ball is headed with the punches spinning [TS]

  and if we go there and arrived there [TS]

  with a jumpsuit I think there's going to [TS]

  be people standing in line probably like [TS]

  jammies for now [TS]

  jumpsuits jumpsuits jumpsuits like it [TS]

  appeals to the jammy crowd it appeals to [TS]

  the cosplay crowded appeals to the [TS]

  fashion people crowd and it absolutely [TS]

  appeals to the vision of the future I [TS]

  had as a kid where everybody was [TS]

  co-ordinated and at you know dare i say [TS]

  it's sleek like it looks and it's an end [TS]

  it's in keeping with the increasing [TS]

  militarism in our society so that [TS]

  everybody is kind of in a very uniform [TS]

  various sign I mean you could in some [TS]

  cases you could pair with a bow tie and [TS]

  a sports jacket [TS]

  I mean you know in time the thing is if [TS]

  you ask people like 15-20 years ago [TS]

  which you ever expect to see coeds with [TS]

  tramp stamps [TS]

  walking around in suede suede basically [TS]

  slippers [TS]

  yeah they said no way no way not even no [TS]

  way we're never gonna let you know the [TS]

  911 happened everybody's got on boots [TS]

  but I i we could get I could see within [TS]

  one year that there is atrocious stuff [TS]

  that happens in fashion everyday job but [TS]

  this is practical [TS]

  it'sit's Democratic it's not costly to [TS]

  get a jumpsuit jumpsuit jumpsuit [TS]

  it's absolutely true we could and the [TS]

  thing is you can custom make them so [TS]

  that they have so that if you want to [TS]

  back flap if you want to poop flap you [TS]

  can have it if you want to select a [TS]

  little boy in a children's book that's [TS]

  right a little boy and children let's [TS]

  hangout was like what if what if you [TS]

  wanted to / masturbators you would you [TS]

  have to take off the entire garment [TS]

  which you have that drop it [TS]

  we would we would account for that and [TS]

  you'd be able to see you be able to see [TS]

  people walking through the airport like [TS]

  this person is in one this person is in [TS]

  a suit that he has had custom-made and [TS]

  he apparently does not ever pooper does [TS]

  not fear the need but he has a very is [TS]

  very carefully hidden jackhole but this [TS]

  person over here has basically got a [TS]

  colostomy bag built into the into their [TS]

  suit [TS]

  it's like the entire everything below [TS]

  the waist is just flaps attention and [TS]

  but it's got you got your pockets he got [TS]

  buttons i think it could be a very smart [TS]

  look and it can be very flattering [TS]

  especially if you're slender also this [TS]

  was that this was this this comports [TS]

  with a further idea which is that as as [TS]

  the years go by and I'm not now I'm [TS]

  prognosticating way into the future as [TS]

  the years go by what are the great [TS]

  brands get your nike yeah apple like [TS]

  Levi's Levi's coke also Judaism that's [TS]

  wrong brand Christianity big brand right [TS]

  the the the the the moon of the Moon of [TS]

  Islam those are big brands right you've [TS]

  got the American flag that's a killer [TS]

  brand [TS]

  I feel like the hammer and sickle of the [TS]

  Soviet Union is a great brand that's [TS]

  being underutilized right now [TS]

  Andre the Giant he has a posse of the [TS]

  Rising Sun flag of the of World War two [TS]

  the Japanese in World War two great [TS]

  brand think about that i mean and [TS]

  ultimately like the swastika amazing [TS]

  brand so as we go into the future and [TS]

  brands become what we're really talking [TS]

  about right like eventually there's [TS]

  going to be a situation where the nike [TS]

  people and the Christians have some beef [TS]

  with each other right it's like I [TS]

  represent nike and I'm tired of being [TS]

  persecuted by them by the Christians who [TS]

  refuse to you only wear adidas or [TS]

  whatever you know this is going to be [TS]

  the brands are going to come up with [TS]

  plenty of room for unnecessary [TS]

  factionalism there's a reason we could [TS]

  make a little Bank off of that well [TS]

  that's something right now the religious [TS]

  brands are all in contention with each [TS]

  other and there's a little and we're [TS]

  increasingly seeing religious brands [TS]

  attached to national brands right so [TS]

  from from the Middle East when they [TS]

  think of the the united states they [TS]

  think of the American flag they are [TS]

  subconsciously attaching Christianity to [TS]

  that brand and even though there's no [TS]

  cross on the American flag that's that's [TS]

  what they are seeing and it's a it's a [TS]

  Miss understanding of it but in some [TS]

  ways maybe a hyper understanding of it [TS]

  and when we look at the when we look at [TS]

  the arabic script we are also seeing the [TS]

  Halfmoon of Islam right so these brands [TS]

  are going to start are going to start [TS]

  bleeding into one another and you know [TS]

  like all the Star of David the israeli [TS]

  flag the Star of David on that loan that [TS]

  powder-blue Oh what an amazing brand [TS]

  that is and when that starts getting [TS]

  sort of attached to commercial products [TS]

  as all these ideas start to blend into [TS]

  each other [TS]

  what are we going to have we're going to [TS]

  have an international [TS]

  league of neighborhood stick fights with [TS]

  people in unitards with these various [TS]

  brands so it's going to be the hammer [TS]

  and sickles against the Maytag washing [TS]

  machines [TS]

  oh I understand that sells got the the [TS]

  giant stick fight league national [TS]

  socialist vs brownies [TS]

  thank you right and everybody's you know [TS]

  the the different jumpsuits are going to [TS]

  be different colors they're going to [TS]

  have different sort of patches and [TS]

  brands on them like like NASCAR racers [TS]

  and this is going to be the the united [TS]

  nations of the of the future we're [TS]

  working on resolving these things on the [TS]

  game field there's a certain amount of [TS]

  death and mayhem involved to satisfy our [TS]

  human blood lists but really it's going [TS]

  to be brand against brand and I i want [TS]

  to get in on the ground floor of those [TS]

  jumpsuits [TS]

  I like it I like it it's sort of like [TS]

  the way Apple came in you know 2006 [TS]

  people say know who was gonna why would [TS]

  Apple make a phone like phones arkamada [TS]

  modified right you go get out and get [TS]

  get an A and a box of Cracker Jack these [TS]

  days but then Apple figure out how to do [TS]

  it right it was a part of what you're [TS]

  saying here is we get on the ground [TS]

  floor of this where it's not super [TS]

  costly to make something like this but [TS]

  we make something that will years after [TS]

  you are crippled or dead from your [TS]

  neighborhood stick fight your suit will [TS]

  live on your family can keep using it [TS]

  it's gonna be that well-made like I [TS]

  think about carhartt pants I've got [TS]

  there like you know quintuple stitched [TS]

  you know me like logging pants that this [TS]

  could be a really nice stick fighting [TS]

  jumpsuit [TS]

  well yeah sure and then you know and [TS]

  you're going to have you're going to [TS]

  have your like your eyes odd alligator [TS]

  your do you have you seen those those [TS]

  new clothes new ralph lauren shirts [TS]

  where they have blown up the the polo [TS]

  pony so that it's the size of like a pie [TS]

  plate on the shirt [TS]

  this is the end at the thing is we sound [TS]

  like such grandfather's right now [TS]

  because they've been making these things [TS]

  for years and all the frat boys [TS]

  wearing them for a long time but you [TS]

  know the little teeny polo pony rides to [TS]

  be like a you know three quarters of an [TS]

  inch high [TS]

  yeah now the on the new shirts it's [TS]

  basically the size of like a small [TS]

  frisbee same polo pony but it takes up a [TS]

  quarter of the front of the shirt and [TS]

  this is you know this is the genius of [TS]

  branding where the company was like [TS]

  let's make this thing so big and people [TS]

  will think that it is like fresh anymore [TS]

  brand for the money [TS]

  yeah but now people can you know like [TS]

  they can see from space what brand of [TS]

  shirt you're wearing [TS]

  so eventually it's going to be the case [TS]

  that that polo pony no longer needs to [TS]

  actually be attached to shake something [TS]

  as small as a shirt like what [TS]

  what matters is not the garment what [TS]

  matters is the polo pony you put on the [TS]

  stadium [TS]

  I'm you the right foot you could put it [TS]

  on a stadium you could put it on a [TS]

  jumpsuit that was manufactured by [TS]

  anybody people that discerning as long [TS]

  as it's got the pony on it they're gonna [TS]

  buy it [TS]

  did I remember in the nineties seeing a [TS]

  gal it was a one of those hot summer [TS]

  days where the gals in seattle a [TS]

  particularly the lesbian gals are all [TS]

  wearing a wife-beater t-shirts [TS]

  this was in the nineties when and I [TS]

  think it may even still be true i'm less [TS]

  up on contemporary summer lesbian [TS]

  fashion but in the mid-nineties all the [TS]

  girls who love girls switch to switch to [TS]

  tank top like you know white colored [TS]

  Frank norton style tank top tee shirts [TS]

  at a certain day in the summer and then [TS]

  that was what they were wearing and one [TS]

  day I was sitting around i was sitting [TS]

  outside a bar called the wild rose which [TS]

  is the women who love women bar [TS]

  and there's a girl sitting at the table [TS]

  next to me and she has a big nike swoop [TS]

  tattoo on her shoulder and was the first [TS]

  time I had ever seen somebody and since [TS]

  that time I've seen thousands of [TS]

  instances where people put like that's [TS]

  like brand logos sportswear logos [TS]

  tattooed on their body but this was the [TS]

  first time I'd ever seen it took me a [TS]

  minute i was looking at I was like is [TS]

  that is tennis nike scoop that a [TS]

  checkmark am I not seeing that right now [TS]

  is that is that is this some kind of [TS]

  Rashad touched workshop plus your first [TS]

  phase is already a little bit normative [TS]

  right well no my gaze has never been [TS]

  more but but I understand what you're [TS]

  trying to say but in any case I'm [TS]

  looking I'm looking at her swoop and I [TS]

  realize it's a fucking nike scoop [TS]

  she's got a tattooed on herself I do not [TS]

  know what she means i'm not sure what [TS]

  there's nothing like the brand of the [TS]

  brand is meant to differentiate this [TS]

  pair of shoes from that pair of shoes [TS]

  but when you put it on your skin [TS]

  yeah I mean you're you're flipping [TS]

  through this irony rolodex for all the [TS]

  possible readings [TS]

  what's one thing you know if you go out [TS]

  and you decide to get a UPC symbol on [TS]

  your forehead like we know that's [TS]

  probably singing States fucking super [TS]

  punk i will say the Lord's there's just [TS]

  open up up but I you know any even if [TS]

  you do something that's like kind of [TS]

  working against the grain [TS]

  I ideologically yeah you know I keep [TS]

  like even if even if she had like a Tom [TS]

  of Finland guy tattooed on her arm so [TS]

  well she's making a statement about [TS]

  gender and sexuality and turn and power [TS]

  and things like that but that the nike [TS]

  swoosh is that's beyond irony for me [TS]

  so what it would that was the moment [TS]

  when I realized that eventually the shoe [TS]

  and because already the people that you [TS]

  know the little brown hands in China [TS]

  that are making nike shoes [TS]

  are the same ones that are making a DD [TS]

  shoes it's not like there's any it's not [TS]

  like really the the product itself has [TS]

  any differentiation at all it's just to [TS]

  swoop versus the stripes and eventually [TS]

  they will figure out a way to just sell [TS]

  you the swoop and stand dispense with [TS]

  this business this stupid business of [TS]

  manufacturing shoes garbage balloon [TS]

  shoes that that that blow away in a year [TS]

  they'll find a way to just sell you the [TS]

  brand now the NASCAR thing makes sense [TS]

  so what you're saying is you get [TS]

  whatever kind of piece of clothing you [TS]

  want or high quality clothing doesn't [TS]

  matter and I get your the your preferred [TS]

  brand affiliation put on there that's [TS]

  what there be a licensing fee for that [TS]

  absolutely so it's going to cost you a [TS]

  hundred dollars this it's gonna be 30 [TS]

  bucks one way or another suit and [TS]

  everybody's got the you know the suits [TS]

  you can get a tailor-made you can get [TS]

  them at the at the drugstore doesn't [TS]

  matter the suit is it a material that's [TS]

  exactly the point exactly the point what [TS]

  matters is that you paid a hundred [TS]

  dollars or a thousand dollars or [TS]

  $100,000 to have bugatti on your suit or [TS]

  you know whatever the Brits the brand [TS]

  that you paid for [TS]

  it's the licensing of the brand because [TS]

  lily and it's a form of constraints a7 [TS]

  good right [TS]

  conspicuous consumption because we know [TS]

  that we know you had to pay that [TS]

  licensing fee that's right that's [TS]

  exactly right and so we don't have so so [TS]

  where we no longer have to bother with [TS]

  this [TS]

  this [TS]

  stupid manufacturing of stuff and [TS]

  shipping it back and forth across the [TS]

  oceans on these giant ships we can just [TS]

  you know you can just go back to a [TS]

  situation where locally there's some [TS]

  dumb mill that just churning out [TS]

  unitards one after another and then you [TS]

  customize them with your own sort of [TS]

  like so my unitard would have a star of [TS]

  david and a BMW logo and you know and I [TS]

  like a filson thing across the middle [TS]

  and then I would have you know then like [TS]

  my favorite porn actress and who I voted [TS]

  for in the last election you know and in [TS]

  this sort of NASCAR patchwork and then [TS]

  you walk out in the world everybody [TS]

  knows where you stand everybody knows [TS]

  who you're rooting for in the in there [TS]

  the stick fight that's coming up you [TS]

  hate everybody knows who you look [TS]

  rooting for in the local stick fight in [TS]

  the National stick fight in the inter [TS]

  global brand stick fighting but imagine [TS]

  that like you get to a hundred or two [TS]

  hundred years from now however long [TS]

  could be 50 years but imagine when the [TS]

  materials get through to a point like [TS]

  right now we're at the point where you [TS]

  can get like a like a foldable screen or [TS]

  you know you can have these curved [TS]

  screens imagine we get to a point where [TS]

  there could be some kind of materials [TS]

  processing will you be able to like [TS]

  basically rent those logos or lease [TS]

  those logos for certain amount of time [TS]

  making changes in real time you say you [TS]

  see the Mariners just don't have the [TS]

  pitching today change my logo right or [TS]

  I'm going to a big party and I'm gonna [TS]

  I'm gonna I'm gonna fork out the money [TS]

  to be in louisvuitton I'll like head to [TS]

  toe my unitard is going to switch to [TS]

  louis vuitton branding but just for the [TS]

  next hour and a half lime at this [TS]

  cocktail party and then at the stroke of [TS]

  midnight it's going to turn back into a [TS]

  pumpkin and and you're going to see here [TS]

  cannot see basically just that I just [TS]

  have like shale oil not even she'll like [TS]

  a monarch it's just a narco suit it's a [TS]

  yeah right [TS]

  these on your card and get reunit [TS]

  started yeah so people are like you know [TS]

  like wow that she's super fancy and then [TS]

  oh yeah she's just she's just renting [TS]

  some she's just running the branding for [TS]

  instance that kind of its nice that's a [TS]

  nice combo [TS]

  asian it's a it's the kind of industry [TS]

  you you could have had a hundred years [TS]

  ago [TS]

  it'sit's no I you gotta the brand [TS]

  conscious young people you take that and [TS]

  you combine it with inexpensive goods [TS]

  and the rent-to-own furniture model i'm [TS]

  not very attractive so how do we get in [TS]

  on the ground floor of this where we're [TS]

  actually profiting from you might need [TS]

  to actually hire dickies okay for [TS]

  someone like them somebody who's got [TS]

  like was a paint store we walked by in [TS]

  our neighborhood and they sell all the [TS]

  different like white dickies things that [TS]

  you can get I don't think that stuff is [TS]

  super expensive it's not at all because [TS]

  it's made out of it's made out of hemp [TS]

  basically food [TS]

  I mean that's the thing to positive is [TS]

  good for the environment to to produce a [TS]

  rough white garment a rough white [TS]

  unitard is not expensive doesn't have to [TS]

  be you could you could do that right [TS]

  here we can be making those in [TS]

  washington state right now the only [TS]

  reason we're not is that we got you know [TS]

  we got convinced that oh no we don't [TS]

  want you know we don't want a [TS]

  locally-made thanks Obama [TS]

  ya nah know what I need to get this you [TS]

  know this needs to say this needs to say [TS]

  Ralph Lauren on it and so therefore it [TS]

  is busy with their support companies [TS]

  John it's ridiculous the Ralph Lauren [TS]

  and Nike and Adidas and the National [TS]

  Socialist it's amazing how much money [TS]

  they have to spend overseas to get their [TS]

  logos put on something people who give a [TS]

  fuck [TS]

  exactly go let's go it's just schlepping [TS]

  schlepping schlepping I mean and the [TS]

  things they those brands deserve our [TS]

  respect [TS]

  yeah we should we should not I mean the [TS]

  last thing we need from nike gym shoes [TS]

  nike sneakers last thing we need is the [TS]

  actual shoe [TS]

  they're good at the branding they're [TS]

  obviously not great at the shoes they've [TS]

  done an amazing job building that brand [TS]

  why are we forcing them to continue to [TS]

  make things a hundred percent as long as [TS]

  long as they're being compensated [TS]

  through the appropriate legal channels [TS]

  and licensing agreements i think it's [TS]

  good for everybody [TS]

  well I'm this is where drones come in [TS]

  let me do haha [TS]