16: Big in Indonesia, with Om Malik
◼
►
we were at the Foo Fighters concert
◼
►
today that was fun i didn't know who
◼
►
fighters were you really didn't I did I
◼
►
i would just like who are these people
◼
►
I'm so used to you know some of the
◼
►
Steve Jobs people like norah jones and
◼
►
John Myatt was like who's van like I
◼
►
didn't know that was just gonna tell you
◼
►
hmm now that was a big one for me and
◼
►
i've i've come to a bunch of these were
◼
►
those guys and I like john meyer john
◼
►
mayer how do you pronounce it mayor he's
◼
►
John Mayer the CEO of Yahoo is marissa
◼
►
meyer right even though they spell it
◼
►
the same yeah I I appreciate him i do
◼
►
think he's like amazingly gifted
◼
►
guitarist like just amazing but I don't
◼
►
really love his music foo fighters is
◼
►
actually one of my favorite band so i
◼
►
was really kind of like blown away so
◼
►
they just really want to make you happy
◼
►
yeah now you know what I think it was to
◼
►
make my wife jealous because this was
◼
►
like the first time she's not really
◼
►
into all this stuff like maybe she wants
◼
►
a new iphone but she doesn't really care
◼
►
she's not really all that excited about
◼
►
apple and now today's the first time
◼
►
where she's like I think she was pretty
◼
►
jealous like i was there and she wasn't
◼
►
well I you know a lot of people enjoyed
◼
►
no I was just reading that's all
◼
►
so I'm here today joined by ohm Alec
◼
►
what's your title what is your title
◼
►
I'm just the founder of key go no title
◼
►
you're just don't ya oh and out you know
◼
►
one of things I want to talk to you
◼
►
about is you have now you it is your
◼
►
name your name is own it's just spelled
◼
►
om but that's your Twitter handle ya biz
◼
►
aren't you get a lot of garbage just
◼
►
because it's only two characters and all
◼
►
you have no idea i am big in Indonesia
◼
►
it's just like I have no idea what it
◼
►
means in the language they use their but
◼
►
it's like a very common phrase and like
◼
►
my my @ replies are pretty useless at
◼
►
this point i right because I forget who
◼
►
I know who has there's one guy I know
◼
►
who has one of the rare one character
◼
►
twitter names kevin chang yeah because
◼
►
he's got @k right right right and his
◼
►
his replies feed is it it makes your
◼
►
head brain almost blow up because it's
◼
►
just the most random gibberish it looks
◼
►
their cat was standing on a keyboard I
◼
►
should send you some of the screenshots
◼
►
i'll have to look for it
◼
►
yeah so own last week before we get to
◼
►
the apple stuff that we're at the apple
◼
►
event were recording live or not live
◼
►
really but together in the same room
◼
►
which is unusual for the talk show
◼
►
usually I do this over skype we're here
◼
►
together in the beautiful mule radio
◼
►
network studio here in San Francisco
◼
►
pretty awesome it is it's actually a
◼
►
very Swank setup but before we get to
◼
►
today's stuff I want to talk about last
◼
►
week now last week the three things that
◼
►
I thought I could think of there was a
◼
►
motorola had an announcement and to me
◼
►
that's sort of like in hindsight so like
◼
►
I who cares really i mean is just any of
◼
►
those phones memorable i don't think so
◼
►
i don't even know why some why they
◼
►
bother are times i think they should
◼
►
focus on one or two things instead of
◼
►
trying to do too many things all these
◼
►
company just do so much like four
◼
►
without any idea why they're doing it
◼
►
what is their market watch their
◼
►
approach it just as frustrating to see
◼
►
really smart people make bad decisions
◼
►
next up speaking of bad decisions
◼
►
nokia mm same day and that stuff broke
◼
►
last week while i had John Smoltz on the
◼
►
air we kinda are known as the amazon
◼
►
stuff that broken while we're on the air
◼
►
but anyway nokia announced their stuff
◼
►
two new phones and really it first
◼
►
everybody had a thing like well what's
◼
►
the shipping date and what's the price
◼
►
and then as like the days went on a kind
◼
►
of became clear that they don't even
◼
►
know i think the biggest sign for a
◼
►
company in distress and a product which
◼
►
is not going to work is when they don't
◼
►
let you touch it right like if you have
◼
►
a real product which is going to ship
◼
►
people can buy you let people check it
◼
►
out people use it they want to let
◼
►
people do it which tells me it is not
◼
►
happening anytime soon
◼
►
and guess what in announcing this
◼
►
whatever little sales of windows phones
◼
►
they were going to have they've killed
◼
►
right it really just seems bizarre
◼
►
like as bad as it would be if you were
◼
►
nokia and your phone isn't ready yet
◼
►
here on sep tember 12 2012 your phone is
◼
►
not ready at whether it's the software
◼
►
the hardware everybody's not quite ready
◼
►
and you have to sit here and watch apple
◼
►
unveiled the new iphone 5 and start
◼
►
selling it two days from now and
◼
►
shipping at nine days from now and watch
◼
►
all these sales rack up and you've got
◼
►
to sit there and wait until your thing
◼
►
I'd still would be better than what they
◼
►
did which is they made an announcement
◼
►
which did get a lot of attention but I i
◼
►
don't see if they're not going on sale
◼
►
until november i don't see how that it
◼
►
just seems like a disaster you called it
◼
►
i think you call it a shitshow yeah
◼
►
that's exactly what it did i do think
◼
►
that Nokia as a company whose expertise
◼
►
I've covered Nokia's and maybe 96 and
◼
►
like very faithfully I've always enjoyed
◼
►
their products love their phones
◼
►
I used to be the only reporter out there
◼
►
talking about Nicki Evans the the razor
◼
►
was the shit right and I always felt as
◼
►
a company they knew how to make great
◼
►
products they knew they had a great
◼
►
logistics in a team then you have to put
◼
►
products together get them out to market
◼
►
in time built to scale
◼
►
I don't know what happened ever since
◼
►
the new CEO came Stephen Elop the
◼
►
company's lost the ability to do just
◼
►
forget breathing the new software I can
◼
►
understand having crisis of confidence
◼
►
and your operating system in your
◼
►
product a unit roadmap but how can you
◼
►
not be able to ship the only thing you
◼
►
do you only make phone then you can get
◼
►
them out on time I mean somebody should
◼
►
be fired and it should start at the CEO
◼
►
and then the boat like I just think the
◼
►
whole board has to go because they're
◼
►
letting this screen and nonsense go on
◼
►
with an iconic brand of our time I love
◼
►
nokia and to see you die the way it is
◼
►
it just is unreal the last time I saw
◼
►
brand like this dye digital em remember
◼
►
yeah what a great laptops they used to
◼
►
take nobody bought them but it's the
◼
►
same thing with me and my opinion and
◼
►
then they got caught faking up the
◼
►
photos and videos from the device now
◼
►
and all kind of it is not excusable but
◼
►
it makes sense it's because the software
◼
►
you know so they had to make these
◼
►
promotional videos before the software
◼
►
but the whole thing is that they've
◼
►
rushed this announcement to the degree
◼
►
that they somehow convince themselves
◼
►
that it was okay to shoot a demo video
◼
►
showing the image stabilization of the
◼
►
video not using the actual phone itself
◼
►
you know because it's it's it's like
◼
►
that one bad decision to will come hell
◼
►
or high water we're going to announce
◼
►
that the first week of September whether
◼
►
it's ready or not leads to all of these
◼
►
other problems as a direct result like
◼
►
once you start with that that rotten
◼
►
decision now you've got phones that you
◼
►
don't let the press handle at the event
◼
►
you-you-you fake the camera stills and
◼
►
videos you've got a ship date that's two
◼
►
months out at maybe if they're lucky
◼
►
so the way I think about John I think
◼
►
it's they're working from position of
◼
►
weakness right they're always playing
◼
►
catch-up for him so they never really
◼
►
I think that's the problem they have
◼
►
done everything possible to try and
◼
►
catch up with apple and android and they
◼
►
haven't been able to and that's just as
◼
►
a problem right like instead of trying
◼
►
to like they're they have a lot of great
◼
►
people at nokia I still talk to many of
◼
►
the employees there's a lot of smart
◼
►
engineers and they're smart software
◼
►
people smart you I people i love many of
◼
►
the people i know that unfortunately the
◼
►
company's unable to leapfrog like its
◼
►
own you know short come i think it just
◼
►
is now we hit a point of just like it
◼
►
doesn't know how to go forward I think
◼
►
you just is stuck and like you said it's
◼
►
really it just comes down to simple
◼
►
execution that they they no longer seem
◼
►
able to ship a phone on time
◼
►
and and say we will about samsung
◼
►
samsung has come from a position where
◼
►
when the iphone ship five years ago was
◼
►
not one of the leading phone makers
◼
►
maybe by numbers but they weren't really
◼
►
a known for smartphones certainly yeah i
◼
►
think that the like somebody showed on
◼
►
Twitter the other day that the picture
◼
►
Steve Jobs showed of here's what today
◼
►
this is five years ago 2007 here's what
◼
►
today's leading smartphones look like
◼
►
and they all look the same and it was
◼
►
the Motorola was at the q i think i'm in
◼
►
the queue or the blackjack but was a
◼
►
motorola a palm a blackberry and a nokia
◼
►
those were the four and think about
◼
►
what's happening to all for those
◼
►
companies in the last five years palms
◼
►
they're gone I rim is circling the
◼
►
motorola got sold to google I mean and
◼
►
really saw its you know leadership it in
◼
►
the handset numbers really diminish I
◼
►
mean they're really know where I mean
◼
►
they're not even the leading android
◼
►
handset maker I don't think it's even
◼
►
close and then nokia is the last one and
◼
►
boy it really seems like you know the
◼
►
only reason that they're not as in bad
◼
►
position as the other three is that they
◼
►
were so far ahead they had so much
◼
►
farther to fall so i think the the the
◼
►
game of you know smartphones is that a
◼
►
scale right like Apple s scale and
◼
►
Samsung as scale because they have scale
◼
►
they can introduce interesting complex
◼
►
technologies into their devices make
◼
►
them interesting and sell to the people
◼
►
and still make money whereas smaller
◼
►
companies are always working on
◼
►
razor-thin margins which which is really
◼
►
hard for them because they're always all
◼
►
these little guys are in position of
◼
►
weakness right like Samsung at scale
◼
►
because their own so much after the
◼
►
supply chain they they make the chips
◼
►
that you know the the screens that flash
◼
►
memory the whole nine yards right so
◼
►
they can bring scale there an apple as
◼
►
Bart the future supplies or so they have
◼
►
skills whereas all the other guys they
◼
►
if they don't have a scale they don't
◼
►
have margin if you don't have margins
◼
►
you're not gonna be in the business I
◼
►
mean it just is there you know they're
◼
►
all on the long road to nowhere
◼
►
that's that's the bottom line right now
◼
►
and I think Nokia was the one company
◼
►
that really we should maybe even should
◼
►
still today being a position to have
◼
►
managed that sort of scale because
◼
►
they've shipped i think literally in
◼
►
their history billions of funds i think
◼
►
they've shipped over a billion phones
◼
►
I mean of some sort of you know some
◼
►
kind of mobile phones but maybe they're
◼
►
not smart phones but they know how to
◼
►
ship it scale people always part of them
◼
►
as a phone company they're actually a
◼
►
logistics company said they had the best
◼
►
logistics amongst all mobile phone
◼
►
makers that's why the event but they got
◼
►
addicted to making those cheap feature
◼
►
phones so much right that they forgot
◼
►
where the money comes from
◼
►
they just looked at the wrong numbers
◼
►
this is the classic spreadsheet
◼
►
jockeying which happens to companies i I
◼
►
just feel bad like there's just so many
◼
►
great people on the upside all these
◼
►
great engineers are leaving nokia and
◼
►
starting companies and thinking
◼
►
innovative things so that might actually
◼
►
help our their home country a lot more
◼
►
in the future right like maybe they're
◼
►
just as the talent broken at ya doing
◼
►
new things I think finland has some of
◼
►
the best engineers so you could see some
◼
►
interesting innovation coming out of
◼
►
there i just heard from somebody who's
◼
►
making some kind of an electric racing
◼
►
car and they're from being a friendly
◼
►
and they're going to come see me in a
◼
►
couple of weeks pretty fun to see what
◼
►
I think it and you know one of the
◼
►
things with its fun about getting
◼
►
together for an event like this when I
◼
►
fly in to town I get to see a bunch of
◼
►
people i don't see on a regular basis
◼
►
face-to-face is you know we just started
◼
►
geeking out talking you know phones
◼
►
phone stuff for you know whatever's on
◼
►
our minds and i'll tell you what i mean
◼
►
everybody has talked to today I mean
◼
►
it's almost unanimous they'll say
◼
►
everybody feels bad about Nokia's future
◼
►
and feels that they've really botched
◼
►
the this year's new Lumias these that
◼
►
they do know that the timing is just off
◼
►
they botched it but everybody it's
◼
►
almost unanimous agrees that they're the
◼
►
only company that is competing with
◼
►
apple in terms of quality of fit and
◼
►
finish for the devices that
◼
►
before you even turn it on and talk
◼
►
about the software just the phone is off
◼
►
it in your hand it's arguably be you
◼
►
know as good as any phone in the market
◼
►
always has to be right every i still
◼
►
have all my nokia phones
◼
►
I don't want to throw each one of them
◼
►
away like I love they did the port this
◼
►
still work like nothing has gone wrong
◼
►
yeah you don't have one of them you gave
◼
►
me you sent me 70 and several years ago
◼
►
I never sent it back to you
◼
►
that's okay you can have very consented
◼
►
to the cellphone museum or something and
◼
►
then the other big announcement last
◼
►
week was amazon now there's a company
◼
►
who I think I really think that they
◼
►
have their act together and you wrote
◼
►
I like the pc wrote on your your own dot
◼
►
co website which is amazingly short URL
◼
►
yeah it's kind of awesome but you said
◼
►
it was pretty short but you more or less
◼
►
just said that you think Jeff Jeff Bezos
◼
►
is the the heir-apparent to steve jobs
◼
►
it was a little uncomfortable thing to
◼
►
write right you know I was like a virgin
◼
►
you know having being an Apple watch her
◼
►
for a long time I felt a little queasy
◼
►
writing that because you know there is
◼
►
one steve jobs but i think there is only
◼
►
one chef measles there's very few people
◼
►
like him who are willing to be wrong in
◼
►
public I steve was willing to take
◼
►
chances and that's what made him steal
◼
►
like you know yes he was a perfectionist
◼
►
and all those things and Jeff is willing
◼
►
to take chances on things which may look
◼
►
completely outrageous like you know you
◼
►
amazon web services from amazon cloud
◼
►
services to make much sense to a lot of
◼
►
people but it made sense to him and his
◼
►
team and look how they're changing the
◼
►
economics of startups and same thing is
◼
►
with kindle when the kindle came out the
◼
►
idea of like who wants to read the
◼
►
e-book readers were like so maligned at
◼
►
that time right and the cab trying and
◼
►
trying to the garden right and i think
◼
►
this is what I like about them is that
◼
►
they believe in something in the long
◼
►
they actually try i wish they made more
◼
►
money like Apple but hey that's another
◼
►
story for another day
◼
►
yeah they've obviously got some kind of
◼
►
they've got a plan in that regard I
◼
►
don't know what it I don't see it but
◼
►
they've you know they're clear
◼
►
I guess the way I put it is that they're
◼
►
not making that much in profit but they
◼
►
don't seem to be trying to make much in
◼
►
profit it's not like they're trying and
◼
►
falling short it seems like they're kind
◼
►
of shooting for this growth and revenue
◼
►
growth and kind of just get enough
◼
►
profit to keep it in the black all right
◼
►
that seems to be their goal and that's
◼
►
what they're hitting it seems like a
◼
►
weird strategy to me but it does it
◼
►
doesn't seem like they're failing right
◼
►
you know i like what you don't like
◼
►
which was like way which is actually
◼
►
pretty insightful that that Jeff Bezos
◼
►
is special mostly because he's not
◼
►
trying to reach steve jobs but I think
◼
►
like a lot of people forget that being
◼
►
original is much harder than being a
◼
►
copy guy right like you're never gonna
◼
►
be the next Bob Dylan if you're trying
◼
►
to make your voice sound like Bob Dylan
◼
►
like you've got to make your voice sound
◼
►
as unique as bob dylan's you know this
◼
►
it's the only way and so it's a weird
◼
►
way like the only way to be like steve
◼
►
jobs is to not be like steve jobs but to
◼
►
have his sort of aspects of his
◼
►
personality like that you see these
◼
►
things that nobody else sees and you
◼
►
don't care if everybody thinks them
◼
►
they're wrong if you think they're right
◼
►
you're just going to pursue it
◼
►
dogged Lee until you get it done and I
◼
►
totally see that with with basis i also
◼
►
like agree with what you say where he's
◼
►
not afraid to be wrong and if he is he's
◼
►
gonna fix it or try to fix it at least
◼
►
and not just go into denial and pretend
◼
►
he's not wrong so I thought for example
◼
►
with the kindle fires last week watching
◼
►
after having watched the announcement
◼
►
event I almost didn't say was wrong but
◼
►
I kind of think he did it seem like
◼
►
maybe he took the criticism to heart
◼
►
that the last year's kindle fire was
◼
►
really rather poorly reviewed as it just
◼
►
as a gadget in terms of the interface
◼
►
and and how laggy the screen is
◼
►
and so I feel like he really emphasize
◼
►
that a couple times in the any event
◼
►
last week where he said last year we
◼
►
tried to be the best tablet at a certain
◼
►
price this year we're trying to be the
◼
►
best tablet at any price
◼
►
you know I never really you know they
◼
►
put the work in and put in a really nice
◼
►
IPS display with a really nice at least
◼
►
retina dish quality resolution he said
◼
►
you know they know you they said the
◼
►
event that the likeness is not there but
◼
►
I saw it you know seems like the reviews
◼
►
are little mix from the people who had
◼
►
hands-on but at least they're trying
◼
►
right i mean I i played with it for
◼
►
about 20 hours i had it for three days
◼
►
the new one the kindle fire that sent
◼
►
you one but another i wrote a review as
◼
►
well I'm actually a pretty balanced view
◼
►
in my in my opinion had I never used an
◼
►
ipad and had an ipad not existed it
◼
►
would actually be okay device to buy for
◼
►
me i'm not talking about other people i
◼
►
I am so I I you I use iPad as my primary
◼
►
computer so imma just a little bit
◼
►
biased in that sense however there's a
◼
►
lot of challenges the silk browser isn't
◼
►
up to snuff there is a lag it mean and
◼
►
it's perceptible but like the email
◼
►
client is like pretty shoddy however if
◼
►
amazon digital content buyer like I am
◼
►
man that thing is pretty good like you
◼
►
know the books are quick to you know
◼
►
access amazon cloud player is pretty
◼
►
awesome the amazon prime is with videos
◼
►
is great like I'll all those things are
◼
►
great it's an easy to hold in your hand
◼
►
you know it the battery life is pretty
◼
►
decent the Wi-Fi is pretty decent
◼
►
however it i just feel that for all
◼
►
those purposes $200 is just too much i
◼
►
think they should be at giving it away
◼
►
to people who have amazon prime for free
◼
►
I wonder if I wonder how strong and
◼
►
where they must have thought about that
◼
►
or at least at least offered it at a
◼
►
profound discount too and I know that he
◼
►
said explicitly during the event and
◼
►
you afterwards basis that they reject
◼
►
that razors and blade business model
◼
►
where you lose money on a selling the
◼
►
thing up front and then make it up by
◼
►
selling you know the blades and serrated
◼
►
in the tech industry that's the printing
◼
►
model right you sell the printer at a
◼
►
ridiculously low cost and then you make
◼
►
all of your money by selling
◼
►
ridiculously overpriced in container
◼
►
I mean HP even sells paper i'm out i
◼
►
wonder how much paper h peace sells but
◼
►
by selling the stuff that you put in the
◼
►
printer and he says that they reject
◼
►
that so that they price things to the I
◼
►
I get the feeling like what he's saying
◼
►
is that in terms of like when you buy a
◼
►
kindle fire from amazon they make about
◼
►
as much money on it as they do when they
◼
►
sell you anything on amazon a little bit
◼
►
little bit of profit right well I
◼
►
thought you know it would make sense
◼
►
that if you buy a lot of books like I do
◼
►
by a lot of books from them and it would
◼
►
make sense for them to make me more
◼
►
addicted to buying books on kindle fire
◼
►
by creating an even more addictive
◼
►
buying experience and I think if they
◼
►
kill their business model around that
◼
►
this thing could actually be pretty ok
◼
►
for them in my opinion I do like what
◼
►
they've done so far though I you know I
◼
►
I have a lot of respect for that company
◼
►
they haven't copied Apple they haven't
◼
►
just followed the android heard they've
◼
►
done their own think and I think that is
◼
►
that has to be larger you have to
◼
►
applaud people who are trying to do
◼
►
something different and on top of that
◼
►
they're actually putting a product out
◼
►
in the market which can actually buy and
◼
►
not not like talk about it that's it
◼
►
it's so funny that we have to praise
◼
►
them for the hell yea me I it so it's so
◼
►
frustrating as that for the longest time
◼
►
I've always wondered like why do you
◼
►
call your event a launch event when the
◼
►
product is not in the market like just
◼
►
say we are announcing this product
◼
►
that's it end of story is just it's like
◼
►
it's my pet peeve units been and it's
◼
►
not since today like almost in 15 years
◼
►
I've always wondered like okay maybe my
◼
►
understanding of English language is
◼
►
very literal but that doesn't make any
◼
►
sense to me right and it almost comes
◼
►
back to the literal meaning of the verb
◼
►
launch right where if if there's like a
◼
►
ship and you're going to have that
◼
►
ceremony where you break the champagne
◼
►
bottle against it and like people want
◼
►
to see the boat going down water nothing
◼
►
you know if it's shrinking it's okay or
◼
►
like a launch event for like NASA you
◼
►
know it's like people want the rocket
◼
►
ship to go up in the air that you don't
◼
►
want to see just well you know be ready
◼
►
in a couple of yeah i will let you know
◼
►
thanks for coming now yeah alright now
◼
►
alright let me away you know one more
◼
►
thing on amazon is is the other thing
◼
►
that struck me and as the week is gone
◼
►
on it really seems and today's apple
◼
►
event sort of clarified it even further
◼
►
with the second half of the event today
◼
►
is just how us-centric amazon's
◼
►
approaches at least for now
◼
►
like they really only sell the candles
◼
►
in the u.s. especially the kindle fire
◼
►
and the reason why and at this baffled
◼
►
me last year I was definitely lost I
◼
►
just thought maybe they just didn't have
◼
►
their act together but now I see that
◼
►
it's it's it's not because the they
◼
►
don't want to sell the kindle or kindle
◼
►
fire to anybody they only want to sell
◼
►
the kindle fire to someone who is likely
◼
►
to buy a lot of music and books and TV
◼
►
shows and so if you live in a country
◼
►
where they don't have movies and TV
◼
►
shows they don't want to stay won't even
◼
►
say the device because they're not going
◼
►
to make money i do think this set of
◼
►
Kindo readers across the world yeah the
◼
►
reader i guess they do and I guess
◼
►
that's because the the right to books
◼
►
are so much less entered tangled with
◼
►
stupid bullshit and laws as movies and
◼
►
music music and movies are our way more
◼
►
region control i mean just think about
◼
►
the way DVD's work with the stupid the
◼
►
the region coding so you can even play
◼
►
the same DVD in one country is another
◼
►
the one thing you know i will upload
◼
►
amazon for that they were not a gadget
◼
►
company 34 years ago maybe five years
◼
►
ago now there are full-on gadget company
◼
►
and kind of pretty telling how much they
◼
►
have some other cool stuff you know what
◼
►
they're working on down and who
◼
►
patina yeah and they also a couple of
◼
►
years ago we're not really a digital
◼
►
content company either i mean they
◼
►
really started as I mean I I'm soul i
◼
►
still think of them as starting as a
◼
►
bookstore that all they sold was books
◼
►
but just brought a little bit they
◼
►
started as an online retailer warehouses
◼
►
full of physical goods and a website
◼
►
where you could find them by them easily
◼
►
and review them and then you know two
◼
►
days later is knock on your door and
◼
►
there's the thing but i'm i'm curious
◼
►
how hard they're working on expanding
◼
►
the movies and TV shows and stuff like
◼
►
that to more countries like Apple has I
◼
►
i would think that they must but maybe
◼
►
that's just a much harder problem that
◼
►
i'm thinking i think it's a pretty
◼
►
complex problem and they are there are
◼
►
they are in UK now so and they are in
◼
►
Europe they're making headway there
◼
►
they're competing with netflix in the
◼
►
inn in Europe but it's not that easy i
◼
►
mean we like to think it's very easy but
◼
►
the right so now it's a mess and you
◼
►
know i would i would give them full
◼
►
marks for trying and you know in a year
◼
►
the this is the great thing about Amazon
◼
►
the Amazon of today is going to be very
◼
►
different you know from the Amazon off a
◼
►
year ago and next year it will be an
◼
►
entirely different thing I think that's
◼
►
one of the things which i like about
◼
►
that companies to lick the ability to
◼
►
constantly change and totally see that
◼
►
when i take a break right here and I'm
◼
►
gonna die I'm going to tell you about
◼
►
our first sponsor our first sponsor back
◼
►
from last week is Frank & oak Franken
◼
►
oak is a online retailer that helps men
◼
►
look good they sell quality stylish
◼
►
clothes at great prices everything they
◼
►
have everything is fifty dollars or less
◼
►
stuff looks great now anybody listen the
◼
►
last week's show and heard their
◼
►
sponsorship many of you tried to go to
◼
►
their website which is brand-new and you
◼
►
couldn't get in they got overwhelmed
◼
►
that's part of the reason they're back
◼
►
on the talk show again is because they
◼
►
were so happy with the demand but they
◼
►
also want to apologize and make it clear
◼
►
to anybody went to their website
◼
►
last week and couldn't get in there
◼
►
sorry they fixed the bug and and even
◼
►
better they have a special code its talk
◼
►
15 that's all one word talk-show 15 you
◼
►
use that code when you go to Frank & oak
◼
►
com you get fifteen percent off your
◼
►
that's just for talk show listeners it's
◼
►
their way of saying sorry but they're
◼
►
ready for you now they are ready for you
◼
►
to go there now the website you want to
◼
►
know the URL you want to go to is Frank
◼
►
& oak dot-com / talk show and that will
◼
►
let you in and you can check out their
◼
►
great menswear and I i personally
◼
►
guarantee that if you go there you find
◼
►
some clothes you like you're going to
◼
►
look better than you did before
◼
►
are you reading that our trip now I'm
◼
►
not right now i can get in ok I'm just
◼
►
no agent maybe they should call amazon
◼
►
that may be but i'm i'm buying buying
◼
►
clothes from there I am I haven't had
◼
►
died i'm not wearing the shirt though
◼
►
they may close for like slightly larger
◼
►
gentlemen I i don't know i bet that they
◼
►
have a wide range of side outside you
◼
►
know I'm just worried about my size
◼
►
oh I'm you look great well my shirt's I
◼
►
don't fit into those slim card church
◼
►
now better have something yeah but you'd
◼
►
like it you're very stylish man i'll
◼
►
definitely check them up
◼
►
yeah you're a watch guy to I am I my
◼
►
yeah you always have an interesting
◼
►
watch yeah i like i like you a little
◼
►
life you need to have a little analog
◼
►
you know we had to digital in our lives
◼
►
yeah I where I were an analog watch as
◼
►
well I like our traditional stuff I like
◼
►
people to make things with hands and you
◼
►
know the craftsmanship is it something
◼
►
we need to celebrate in our society we
◼
►
just start like so mechanized and so
◼
►
mass-produced that we don't appreciate
◼
►
the little things people do their hand I
◼
►
i totally agree with that I feel like
◼
►
it's like everything like i always feel
◼
►
like it's at the extremes that
◼
►
everything is most interesting at the
◼
►
biggest or the smallest you know the
◼
►
newest stuff the oldest stuff that's
◼
►
is most interesting and I feel like
◼
►
that's a good point I I kind of feel
◼
►
like the stuff like the iphone where
◼
►
there's like 20 million of them on a
◼
►
ship airplane coming out of China that's
◼
►
interesting but like a watch that was
◼
►
you know by a guy just putting all these
◼
►
putting this whole thing together piece
◼
►
by piece that's fascinating to III go
◼
►
look for all vintage watches I like I
◼
►
spend a lot of time looking for that
◼
►
that's one like my one like I gave up
◼
►
smoking drinking so i gotta do something
◼
►
and I have some kind of everybody needs
◼
►
antique watches what I look for ya so
◼
►
let's let's get into today's apple event
◼
►
and while we're talking about watches
◼
►
let's do it in in sort of the opposite
◼
►
order Apple did where I the one day I
◼
►
came away thinking and I don't I can't
◼
►
ever recall an apple event that was
◼
►
point like this where it really was to
◼
►
events it was two very distinct events
◼
►
separated way like a half time where the
◼
►
first event was iphone 5 with Phil
◼
►
Schiller and Scott Forstall and then
◼
►
that was it and actually almost felt
◼
►
like it was over missouri mo I thought
◼
►
maybe it was over I really did when Tim
◼
►
Cook came back out and then he says now
◼
►
we're going to talk about ipods and
◼
►
music and jaws comes out and Eddy Cue
◼
►
come out and it was like a second event
◼
►
so let's do that one first let's do the
◼
►
ipod and itunes in the music stuff first
◼
►
because one of the casualties of today's
◼
►
announcement the new ipods is that whole
◼
►
market of using an ipod nano as a
◼
►
wristwatch because they've gotten rid of
◼
►
that that that sort of watch sighs nano
◼
►
I don't know that that was a very big
◼
►
market I think it was a big market they
◼
►
wouldn't have gotten rid of it but it
◼
►
it's one thing like a hawk couple people
◼
►
cooks filing out of the the hands-on
◼
►
area like everybody sort of had a wait a
◼
►
minute isn't this this means all those
◼
►
wristwatch things are dead are I would
◼
►
say there's a premium on them now
◼
►
mmm think in those terms that's the
◼
►
thing with watches the older they get
◼
►
the raider they become more expensive
◼
►
they get so maybe you should run to the
◼
►
store and get a couple of those nanos
◼
►
did you did you ever try wearing an Anna
◼
►
was watching that it's too digital from
◼
►
right like I'm not like i have enough
◼
►
digital watches around me that I don't
◼
►
need another one on my wrist
◼
►
i bought the one on Kickstarter I think
◼
►
it was the tick-tock na and i bought it
◼
►
knowing that I wasn't gonna like it
◼
►
i bought it because i wanted i thought
◼
►
it was a great idea and i just love the
◼
►
idea of a couple of guys making her own
◼
►
hardware and you know I just like I just
◼
►
love the night sometimes I back
◼
►
Kickstarter projects that i don't really
◼
►
want myself but I just want them to
◼
►
succeed that's why did and I I tried it
◼
►
and it's you know it failed for the
◼
►
exact reasons that I thought it would is
◼
►
I can't stand having a watch where the
◼
►
time isn't always displayed you have to
◼
►
hit a button to wake it up it's like
◼
►
that defeats the whole point if I was
◼
►
willing to do that i would just take my
◼
►
phone out of my pocket and hit a button
◼
►
which is what everybody who doesn't wear
◼
►
a watch does to find out what time is
◼
►
right I i do the same thing and
◼
►
Kickstarter I just support a lot of
◼
►
projects in a most like sometimes I look
◼
►
for electronic music project gadgets
◼
►
whatever it's just I kind of feel it's
◼
►
the same thing i have about our
◼
►
traditional stuff that is very few
◼
►
people who are very creative in this
◼
►
world we have to support them and you
◼
►
know I had that watch them do the trick
◼
►
for me i dunno people bought them like
◼
►
in by the Lord's and and i love the tik
◼
►
tok guys they're pretty creative punch
◼
►
card Wilson is the name I think he's
◼
►
just such a great designer like that
◼
►
product he did was just awesome
◼
►
yeah I don't know I think maybe maybe it
◼
►
can come back after if you you know few
◼
►
years they can bring it back that the
◼
►
ipod nano or something
◼
►
I know there's a lot of talk about the
◼
►
variable in a wrist computing and like I
◼
►
just wonder if like we might see you
◼
►
come back and I partner i wonder i don't
◼
►
know i see i think that was the other
◼
►
problem the other fundamental problem
◼
►
with that whole idea of wearing a nano
◼
►
as a wristwatch was that the nano
◼
►
because it wasn't designed for that
◼
►
didn't have any kind of wireless
◼
►
connectivity you know like I feel like
◼
►
it falls short if it doesn't have any
◼
►
actual a digital information on all the
◼
►
head was time really and you know then
◼
►
songs that you had already loaded on it
◼
►
whereas announced its slipping my mind
◼
►
right now but I've already back then
◼
►
there's a kickstarter project for this
◼
►
let's have 0 what is called pebble
◼
►
pebble that's it right the pebble watch
◼
►
which uses like this it's not quite the
◼
►
ink but it's like II think so its low
◼
►
power and it can stay on all the time
◼
►
but it uses bluetooth so that it can
◼
►
communicate to smartphone and stuff like
◼
►
that again I don't know that i'm going
◼
►
to really love that pebble watch I think
◼
►
it's too big i kind of don't really even
◼
►
like digital watches i kinda like an
◼
►
analog watch but i did i've supported
◼
►
them because I do want to see them drive
◼
►
and I love the idea of a small start-up
◼
►
taking a shot at a big problem like that
◼
►
but I feel like they're on the right
◼
►
track in a way that the Nano is a watch
◼
►
never could be because it actually has
◼
►
the bluetooth and is communicating you
◼
►
know you're getting data i think these
◼
►
states if you're making devices and they
◼
►
don't have networking like they don't
◼
►
have connectivity built into them
◼
►
they're pretty pointless
◼
►
I just feel pretty strongly about that I
◼
►
I don't really like one of the biggest
◼
►
one of the things i have is the sony
◼
►
camera sony nex-5 and it doesn't have
◼
►
built-in Wi-Fi and I have to use like I
◼
►
Phi and all those other hacks to you
◼
►
know make it work and it just is like
◼
►
it's just not a seamless experience i
◼
►
wish they had and which is why i always
◼
►
end up using my iphone for taking
◼
►
pictures just because it's just so much
◼
►
more convenient you can just take
◼
►
pictures and boom share them upload them
◼
►
to whatever i think that's that's the
◼
►
key difference is sort of agree with
◼
►
what do you think of the the new ipods
◼
►
today so I love the the new I ipod touch
◼
►
they introduce my money my nephews and
◼
►
nieces are getting that instead of
◼
►
getting an iphone i was considering
◼
►
sending them an iphone but i think the
◼
►
ipod touches just just a good option and
◼
►
i think it could have a pretty serious
◼
►
his impact on the at home gaming
◼
►
I like it gets pretty ready it's very
◼
►
powerful it has airplane built into it
◼
►
it can have an impact like you know if
◼
►
they could do if Apple could sell the
◼
►
ipod TV for cheaper like four forty nine
◼
►
dollars right they could actually have a
◼
►
serious console competitor I literally
◼
►
like that the the other the ipod nano i
◼
►
don't know like I'm not I've never
◼
►
really cared for that product and this
◼
►
I'm not all that impressed by i think
◼
►
one of the things that's interesting is
◼
►
so one of the things I've seen already
◼
►
and you know with there wasn't really
◼
►
much of a surprise with the iphone five
◼
►
but now that we've seen its official
◼
►
here's what it really is and there's
◼
►
sort of the backlash against it the the
◼
►
negative take that I've seen is its
◼
►
there's nothing new here it's just the
◼
►
same thing it was but better and I say
◼
►
duh thats you know when you have like
◼
►
the most popular product in the history
◼
►
of the tech industry you know you
◼
►
probably don't want to change it that
◼
►
much but as much as the iphone i really
◼
►
do think you could argue and I don't I i
◼
►
don't mean that I mean this is a
◼
►
compliment not as a complaint that it's
◼
►
the exact same idea is the original
◼
►
iphone from five years ago just improved
◼
►
year over year over year one year at a
◼
►
time faster better screen thinner
◼
►
lighter you compare that to the ipod
◼
►
nano where it really when they showed
◼
►
the history of the device it's like they
◼
►
really are all over the place you know
◼
►
in form factor and dimensions and even
◼
►
in terms of like just what is it meant
◼
►
for like is shouldn't be able to play
◼
►
video and it didn't and then it did and
◼
►
then didn't and now it does again it's
◼
►
like that that's a pretty big feature
◼
►
that they just keep you know that
◼
►
they're they're using the same name but
◼
►
they're really inventing like all new
◼
►
products for this thing every year to
◼
►
right yeah you're right about that i was
◼
►
surprised by the use of color yellow
◼
►
it's like what's with the yellow man
◼
►
like I mean I'd like I
◼
►
don't want yellow device I'm sorry yeah
◼
►
I would never buy we have to say yellow
◼
►
would probably be the last one I would
◼
►
buy like you have to be really special
◼
►
person to buy yellow device i want to do
◼
►
they call it yellow i'm not even sure
◼
►
they call you or do they call it gold
◼
►
whatever they might call it some
◼
►
ridiculous name but it's still yellow
◼
►
yeah I you know so one thing which the
◼
►
observation i had of the event today
◼
►
especially from the ipod spectrum is
◼
►
that how much of the unification of
◼
►
design and manufacturing process and
◼
►
materials has happened across all apple
◼
►
products they vary anodised aluminium
◼
►
very simply a very the lines are very
◼
►
laser card ready straight everything has
◼
►
that uniformity I think that's something
◼
►
very unique this time I saw which is
◼
►
pretty interesting i think the only
◼
►
thing which actually looks out of place
◼
►
now at the ipad yeah maybe a little bit
◼
►
the ipad one was actually more closer to
◼
►
this design language than the new one
◼
►
yeah and one thing with the with the
◼
►
iphone and the ipod touch for the first
◼
►
five years up until today if you looked
◼
►
at them straight on when they did look a
◼
►
lot like the same thing you know it's
◼
►
the same exact sort of thing but when
◼
►
you turn around look at the back
◼
►
they looked totally different yeah
◼
►
although always from the beginning where
◼
►
the ipod touch always had this sort of
◼
►
classic ipod shiny metal back like the
◼
►
the fingerprint smudge material and the
◼
►
i phone always had is buried you know
◼
►
the original one was that bead blasted
◼
►
the lunar morever and then there were
◼
►
the two years where they had the black
◼
►
plastic and and now it was glass with
◼
►
the iphone 4 and 4s but now they seem to
◼
►
be like you said there's a very the
◼
►
colors are different but there's a very
◼
►
similar material aesthetic right you
◼
►
know the same exact aluminum so somebody
◼
►
I spoke to like not you know it's like
◼
►
not I I don't know enough to kind of
◼
►
it's about it but apparently I'm told
◼
►
that Apple currently has some of the
◼
►
best materials engineers in the world
◼
►
working for it i would be surprised by
◼
►
that and that is why you can see this
◼
►
uniformity like so they've actually just
◼
►
as they spend a lot of money making
◼
►
their own chips they have spent a lot of
◼
►
time making their own like material
◼
►
decision and you can see it like i can
◼
►
and and the the the Retina Display
◼
►
MacBook Pro is actually like the
◼
►
epicenter of this design language of
◼
►
this product design language which is
◼
►
something very unique i haven't seen it
◼
►
in many other products except maybe I've
◼
►
seen it like when when you look at the
◼
►
high end cars they do that they are very
◼
►
similar materials to use
◼
►
across-the-board like companies once it
◼
►
started using carbon fiber it starts to
◼
►
become part of their whole manufacturing
◼
►
process so that's one thing i noticed in
◼
►
in this presentation today
◼
►
yeah did you catch the part in the the
◼
►
design video for the iphone 5 where they
◼
►
talked about the diamond cutter
◼
►
yeah that cuts the they called the Sham
◼
►
fur here that slight edge slight
◼
►
diagonal edge that takes the sharpness
◼
►
of the the sides and it when you look at
◼
►
that part of the phone it's it's really
◼
►
kind of stunning it it's just this tiny
◼
►
little edge and it is so impossibly
◼
►
shiny actually looks shinier than the
◼
►
glass you know it's it's amazing like
◼
►
they have done such interesting work on
◼
►
on manufacturing production materials i
◼
►
wish i could talk to those guys
◼
►
yeah they just never let you talk to the
◼
►
night there just aren't like that is in
◼
►
my opinion that is the real work
◼
►
Apple doing Nov we get all caught up in
◼
►
the features an hour faster processors
◼
►
but I get totally excited about all
◼
►
these like you know manufacturing
◼
►
nerdiness a little bit like that i think
◼
►
the ipad i'm sorry the IP
◼
►
hard nano is an interesting product I I
◼
►
just him not something i'm going to
◼
►
no not mean I will say this though too
◼
►
though it now that it has a slightly
◼
►
bigger screen i know that the you know
◼
►
the last year's model had the the iOS
◼
►
style interface but now that has a
◼
►
bigger screen and it has a home button
◼
►
it really does feel like a tiny little
◼
►
iphone and it's not running iOS as far
◼
►
so far as anybody knows i think it's the
◼
►
same embedded OS is the old nanos but
◼
►
it's so clearly shares the same physics
◼
►
algorithms as iOS like when you're in
◼
►
the settings app and you get scroll down
◼
►
and you get to the bottom the bounce is
◼
►
like it's the iphone bounce and when you
◼
►
stretch at the top of a scrolling list
◼
►
it stretches the exact same way that
◼
►
list i mean it it could not feel more
◼
►
like iOS i mean that's that's the
◼
►
experience they have to offer like
◼
►
across-the-board otherwise like what's
◼
►
the point of having a design philosophy
◼
►
and design language when all your
◼
►
products are not unified around that do
◼
►
you think it would make sense in a year
◼
►
or two if they could to make a device
◼
►
like that the ipod nano but that did run
◼
►
iOS so they could open up apps for it
◼
►
yeah I think they should do that and in
◼
►
fact connectivity should be part of it
◼
►
like I just believe no apps
◼
►
let's say this is the lie this is I've
◼
►
been talking about this for a long time
◼
►
in order for a device to be successful
◼
►
it has to have two elements it has to
◼
►
have connectivity and it has to have
◼
►
usability usability comes from services
◼
►
in case of Apple those services are apps
◼
►
and connectivity is what makes those
◼
►
services alive and more services you
◼
►
have more you use your device
◼
►
the more you use it the more you wanted
◼
►
more likely to break it or by an upgrade
◼
►
so that's key think that's the the
◼
►
philosophy they need to have i'm pretty
◼
►
sure that's the philosophy they have we
◼
►
just don't know i don't think that you
◼
►
would ever want to type on a device like
◼
►
that like I think it would have to be
◼
►
the iphones version of iOS running
◼
►
smaller it would have to be like a new
◼
►
branch you know in a way that there are
◼
►
ipad apps and iphone apps they would
◼
►
have to be like nano apps grano for lack
◼
►
of a better what I don't think you don't
◼
►
need many apps you just had ipad sorry
◼
►
I've ipod nano with the networking with
◼
►
the Wi-Fi connection right with city
◼
►
right City play this song I mean yeah
◼
►
voice voice as your input instead of a
◼
►
keyboard I think games could be
◼
►
interesting on it but like information
◼
►
status information stuff like that
◼
►
I i do that i think the form factor is
◼
►
interesting but as it stands its you
◼
►
noticed I i do think this is one big i
◼
►
would say Apple as a little lagging as a
◼
►
company is that they don't think of
◼
►
services as engagement right like sound
◼
►
like you know how the facebook people
◼
►
send you these stupid notifications all
◼
►
the time so you keep using facebook even
◼
►
though you know you hate it they have
◼
►
worked really hard and making us
◼
►
dopamine addicts and Apple needs to kind
◼
►
of work on something similar to keep
◼
►
people using those devices all the time
◼
►
I just like that's my at least that's
◼
►
how I think about it and the I the new
◼
►
ipod touch it is so remarkably thin
◼
►
I mean did you did you did I did play
◼
►
with it for like two minutes like that
◼
►
too many people I I never heard it was a
◼
►
lot less crowded around the ipod touch
◼
►
than the iphone so i spent more time
◼
►
it's it's so impossibly thin
◼
►
yeah it really is and people were saying
◼
►
over and over again that they kind of
◼
►
couldn't believe that it was this is the
◼
►
action this is what really it's like
◼
►
it's almost like hard to believe
◼
►
hey it'sit's you can touch it you don't
◼
►
have to hide it behind a glass and and
◼
►
I'm a little so I'm a little surprised
◼
►
and I know that it leaked out before the
◼
►
event and that there were some whispers
◼
►
over the last week like 9to5 mac had it
◼
►
and they they always get it from these
◼
►
sk use that go into the apple retail
◼
►
system and that when these sk use for
◼
►
new ipods show up it's a really it's
◼
►
almost like a sure sign that the new
◼
►
ipods are coming very soon but the
◼
►
reason I found it hard to believe and I
◼
►
was a little skeptical all the way up
◼
►
announced it was that i still i found it
◼
►
unusual to announce the ipod touch with
◼
►
the new foreign screen and and radical
◼
►
new you know major new features at the
◼
►
same time as the iphone that it's based
◼
►
on I I didn't even think they were gonna
◼
►
be I apart touch update now I well I'd i
◼
►
wasn't sure i don't know but it and one
◼
►
reason why and it's not that it makes
◼
►
the I the new iphone 5 look bad but it's
◼
►
like the the ipod touch was always
◼
►
thinner than the iphone because it you
◼
►
know there's all sorts of antennas they
◼
►
don't need to include and I guess it
◼
►
probably needs the smaller battery
◼
►
because it doesn't have to power those
◼
►
antennas so I've always thought boy
◼
►
wouldn't be want to be able not even
◼
►
wouldn't but won't because I know Apple
◼
►
moves towards thinner and lighter want
◼
►
to be great when the iphone is that then
◼
►
in light and that's what the new iphone
◼
►
5 is it is thin light as the old ipod
◼
►
touches and immediately they've already
◼
►
up the bar with these new ipod touches
◼
►
which our way thinner and in just call
◼
►
it I almost hesitate to say to light but
◼
►
but if there is such a thing as
◼
►
something that's too light it's it's
◼
►
these things they almost feel like they
◼
►
wouldn't fall at the full rate of
◼
►
gravity so I phone 5.5 really be pretty
◼
►
10 like it would be ten like this like
◼
►
the word the current iphone 5 right but
◼
►
it will have a lot of things which would
◼
►
be different and the number one thing
◼
►
which will be different will be the
◼
►
battery i can tell you they are going to
◼
►
spend next 12 months focusing on battery
◼
►
power they they are I know their apple
◼
►
people have been talking to a lot of the
◼
►
battery companies and technologies and
◼
►
they've been doing a lot of research and
◼
►
they're not alone a lot of companies are
◼
►
but that would be there many of focus
◼
►
and the lessons they learn from the ipod
◼
►
touch usage are going to help them make
◼
►
the ipod iphone battery in a act more
◼
►
smartly because it's a lot it's like
◼
►
software and battery design and they
◼
►
will need to figure that one are you
◼
►
know and the reason i bring that up is
◼
►
that two years ago apples biggest week
◼
►
miss was its radios like wireless radios
◼
►
night and then in two years and what
◼
►
they launched today people have
◼
►
completely glossed over like how
◼
►
difficult it is to support so many
◼
►
different standards in such a 10 device
◼
►
using a very smart networking video
◼
►
networking technology that that is
◼
►
happening last two years and I think
◼
►
their work systematically on it I think
◼
►
that's what I find impressive it is not
◼
►
something people glom onto but it's a
◼
►
very hard challenge and battery is the
◼
►
next hard challenge so yes in two years
◼
►
you will have an iphone which will be
◼
►
like as tender than I part touch and it
◼
►
will have the same battery power
◼
►
probably more than what we have today I
◼
►
i lied i do believe that their next big
◼
►
breakthrough is going to be on batteries
◼
►
I wouldn't be surprised it's got to be
◼
►
I know it is it's the biggest thing
◼
►
inside the phone okay and so if they you
◼
►
know it's going to be the sticking point
◼
►
toward getting them smaller and lighter
◼
►
I mean that is one thing that when you
◼
►
put it in hand and you know it it's
◼
►
obviously you pulled in your hand it
◼
►
does feel taller than your I've then the
◼
►
old iphones and it definitely feels like
◼
►
the top of the screen is farther away
◼
►
but side to side because it is the same
◼
►
size as the iphone it still feels like
◼
►
the iphone form for us and to me it's a
◼
►
much more comfortable size just holding
◼
►
it just holding in one hand then the
◼
►
bigger android phones and like the the
◼
►
big windows phones like I really find
◼
►
those uncomfortable not uncomfortable
◼
►
but just not as comfortable to use it
◼
►
just seems like they beg to be used
◼
►
those bigger phones the way that android
◼
►
phones have gone to four-and-a-half
◼
►
inches or 5 inches even in some cases
◼
►
they beg to be used with two hands all
◼
►
the time not one hand so I i don't use
◼
►
too many android phones not because
◼
►
they're bad phone that just is the
◼
►
keyboards just turn i'm not very
◼
►
that's like--that's my big things like
◼
►
yeah I have all those phone i like you
◼
►
know I like some of the work goo
◼
►
we'll just done with this nexus devices
◼
►
and they're pretty you know the
◼
►
development devices there faster
◼
►
powerful the the the OS is not not iOS
◼
►
but it's pretty good and a lot of people
◼
►
are writing applications for it but I
◼
►
just find little things are not there
◼
►
like the email client is not very good
◼
►
even though it's google built in our are
◼
►
the tactic the keyboards are not all
◼
►
that great but beyond that I think the
◼
►
key thing on this new the new size
◼
►
iphone 5 is actually going to be our
◼
►
ability to deal with excess information
◼
►
on the screen and I i think people
◼
►
always forget get more information you
◼
►
cram on the screen it kind of you know
◼
►
is a shock to the system which is why i
◼
►
think the bigger android take a little
◼
►
time getting used to it because they're
◼
►
just more stuff crammed onto the screen
◼
►
and I think the is I i'm looking forward
◼
►
to using my iphone 5 whenever it comes
◼
►
to market from me i'm still unconvinced
◼
►
whether it's AII still why wonder
◼
►
whether it's not just a look
◼
►
marketing-wise we kind of need to be at
◼
►
four inches because this is we know
◼
►
people don't buy on specs but if
◼
►
everybody else is making 4-inch phones
◼
►
we kind of need a 4-inch phone and that
◼
►
it's not really going to make that much
◼
►
of a difference people are not going to
◼
►
when they upgrade or not going to say
◼
►
wow I really appreciate the exercise
◼
►
here so if I was not writing about apple
◼
►
and iphone and devices i probably would
◼
►
not rush out and buy it just because
◼
►
it's called a 4-inch display right it's
◼
►
just not like a decision making right
◼
►
thing for me I like yeah okay whatever
◼
►
well anyway I guess that brings us to
◼
►
the iphone 4 absence we've been talking
◼
►
about it and that was the it's clearly
◼
►
the big announcement to that so before
◼
►
we go to the iphone though i would say
◼
►
thank God for upgrading the itunes uh oh
◼
►
my god that thing I've become such a pig
◼
►
I really did and you know what it kind
◼
►
of reminds me of a little and I i I'd
◼
►
heard I had not seen nobody has shown me
◼
►
I no no little birdies had filled me in
◼
►
that's to what the new itunes look like
◼
►
but i was told I've been told a couple
◼
►
people that yeah this is like a serious
◼
►
this isn't like a wink-wink nudge-nudge
◼
►
it's an update it's a real rethinking of
◼
►
what the itunes app for mac and windows
◼
►
should should look like and I I you know
◼
►
I haven't used it yet but I really from
◼
►
what I saw a boy really does seem
◼
►
it's very start and i have to say from a
◼
►
UI perspective it doesn't really seem
◼
►
like anything I've seen before
◼
►
it seems like a new type of that like
◼
►
Apple has all these apps that have you
◼
►
know and a third party apps to but the
◼
►
the same layout as itunes old itunes
◼
►
sidebar on the left in a column that's
◼
►
narrow and then you click something in
◼
►
that sidebar on the left and it fills in
◼
►
the right with what that is and that
◼
►
same yet that's how the mail at some
◼
►
mail works that's how all sorts of other
◼
►
apps work and it really seems like
◼
►
that's the also the best measure of how
◼
►
complicated itunes got is because that
◼
►
source list got longer and longer and
◼
►
longer before you even got to the stuff
◼
►
that you make like playlists and stuff
◼
►
like that but just in terms of how many
◼
►
items are in there in a default
◼
►
installation of itunes it was this that
◼
►
the other thing it's all gone now it's
◼
►
just one big window so it looked a
◼
►
little bit like Rdio to me like I
◼
►
couldn't put in put my finger on it but
◼
►
so I treated out ask people just looks a
◼
►
little familiar and like a lot of people
◼
►
tweeted out saying it looks like our do
◼
►
and i went and checked and it does and I
◼
►
just feel like our God let me try this
◼
►
because i hate my current itunes like
◼
►
just completely utterly useless it just
◼
►
slowly it's slow and I can't act like
◼
►
and you know like I just think the idea
◼
►
of playlist as we know it needs to be
◼
►
the record completely well I but I'd you
◼
►
know hold your thought on that because
◼
►
at one thing I say I'd unless i missed
◼
►
it the hands-on area did not have
◼
►
anywhere you could play with the new I
◼
►
tuna now so that's and that does make me
◼
►
wonder about the timing of the
◼
►
announcement today is that why it seems
◼
►
unusual that she was a little weird that
◼
►
they announced the new itunes but it's
◼
►
still october yeah or late October even
◼
►
or did they say october i think sometime
◼
►
in October well it's you know it's well
◼
►
yeah and they didn't have it in the
◼
►
hands-on area i saw that there's a new
◼
►
sieved which was kmart oh so maybe they
◼
►
do that i didn't i have i've been
◼
►
offline all day i don't i don't know
◼
►
I've contracted like I would probably go
◼
►
home and try but it really does seem
◼
►
like they've in addition to just simply
◼
►
reducing visual clutter in the interface
◼
►
they've also really seem to have done so
◼
►
with a specific goal in mind which is to
◼
►
get you back to just using the app to
◼
►
play music and maybe secondarily watch
◼
►
movies right and not have it be this app
◼
►
that was a device manager for gadgets
◼
►
you know these gadgets that you tether
◼
►
to your computer and you do all this
◼
►
stuff to do that it sort of got away
◼
►
from that and its back to use this app
◼
►
to play music so one observation i
◼
►
thought it would be really cool if Apple
◼
►
did visual playlist making capability
◼
►
drag-and-drop because now we have such
◼
►
good touch on our own our pond laptops
◼
►
that you can actually swipe in touch and
◼
►
create like really create playlists vs
◼
►
creating like those manual add to the
◼
►
playlist kind of nonsense so i am really
◼
►
looking forward to playing hard with
◼
►
that whenever it comes out that's that's
◼
►
my that's my who I have that was on my
◼
►
wish list and I got it
◼
►
there's that I forget what they call the
◼
►
new feature though but I'd it's the one
◼
►
that's like add to your list now or or
◼
►
something like that played now it's like
◼
►
if you're in the middle of a playlist
◼
►
but you're going on next up next that's
◼
►
that to me is I've thought of that
◼
►
feature but never really thought it
◼
►
through enough to like actually like
◼
►
right about it or ask for it
◼
►
I just know i can remember many times
◼
►
being in that situation where I'm
◼
►
playing music I have a playlist that i
◼
►
don't want to stop playing but I'm just
◼
►
digging around my itunes and I say i'd
◼
►
like to hear this song right now or next
◼
►
at least but I don't want to stop the
◼
►
playlist and I don't want to add it to
◼
►
the you know like maybe it's a smart
◼
►
playlists and the smart playlists
◼
►
doesn't even have this it's not what I
◼
►
can't add it to the playlist
◼
►
maybe that's what people also meant for
◼
►
the pandora like service that happened
◼
►
was going to launch which is like the
◼
►
same feature a pen I would love to have
◼
►
pandora features on my own library right
◼
►
like when it's so hard to sum the genius
◼
►
hasn't really been genius for a long
◼
►
time and that's how I feel like they
◼
►
needed to improve that as well so maybe
◼
►
that that comes out in the ABS about the
◼
►
next version of itunes I'm key i'm
◼
►
curious what the I don't think they've
◼
►
shown it i'm looking at the website
◼
►
right now i'm curious what the the
◼
►
windows version will look like Adam
◼
►
yeah who cares i know a lot of people
◼
►
have been asking me the Reader's have
◼
►
been asking me of what do I think
◼
►
they're going to do about Windows RT
◼
►
since Windows RT doesn't run the desktop
◼
►
Windows apps and I think the answer is
◼
►
that forever windows RT device you don't
◼
►
get itunes you're not going to use it
◼
►
the whole reason they have it for
◼
►
windows is so that you can use a windows
◼
►
pc to manage your ipods and your iphone
◼
►
not through iCloud and I think that now
◼
►
they're getting to the point with iCloud
◼
►
where they don't really care you had a
◼
►
if you have a PC they would love you to
◼
►
buy an iphone but i don't think they
◼
►
care so much about you being able to
◼
►
tether it to your pc you go through
◼
►
iCloud I i would like they did say
◼
►
though it's coming out for for pc to
◼
►
yeah I you know I think the the thing
◼
►
with the pc itunes was that i always
◼
►
find actually work better than the mac
◼
►
huh I just like it just just felt more
◼
►
robust and you know less I've never even
◼
►
tried I tried a few times in 10 years I
◼
►
don't think I've ever
◼
►
don't think I've ever
◼
►
right itunes on pc and it's like I have
◼
►
I have one pc which i kinda try out
◼
►
things on I also really thought that the
◼
►
demo of the mini player was really
◼
►
fascinating because it seemed to me like
◼
►
I could leave my itunes in that mini
◼
►
player state almost all the time and you
◼
►
just type that I like that did the live
◼
►
search i like the way it looks the
◼
►
search results they didn't say it and it
◼
►
is sort of a different visual treatment
◼
►
but it kind of reminds me of the ipad
◼
►
interface with the pop over for the
◼
►
results you know like you just got this
◼
►
little tiny thing you type in the field
◼
►
and then here's the results click on it
◼
►
and you're playing mm so I've missed
◼
►
that part i was busy taking pictures and
◼
►
uploading them so so the scuttlebutt
◼
►
though and itunes kind of plays into it
◼
►
the scuttlebutt is that it that Apple
◼
►
didn't really decide applies a lot of
◼
►
stuff to announce as it before today
◼
►
they had a lot of stuff they wanted to
◼
►
announce in the next month or two and
◼
►
that they've been maybe thinking about
◼
►
two events I mean clearly the big thing
◼
►
that everybody is expecting and it has
◼
►
not yet been announces this ipad mini
◼
►
ipad air whatever you want to call it
◼
►
and that they've more or less felt like
◼
►
they had a lot of options as the how to
◼
►
do it should they announced the iphone
◼
►
all by itself like they did last year
◼
►
should they obviously the way they did
◼
►
go announce the iphone with the ipods
◼
►
and have a music event with the iphone
◼
►
or should they have a music event next
◼
►
month with the ipods and this new
◼
►
miniature ipad and call that the music
◼
►
event and I feel like and from what I've
◼
►
heard a couple people have heard is that
◼
►
the decision on that didn't get made
◼
►
until relatively late
◼
►
I mean did not last minute obviously
◼
►
just from the polish and the precision
◼
►
of the of the event they made it but you
◼
►
know relatively speaking as much as you
◼
►
know whatever time it takes to put on a
◼
►
event of that level of Polish that's
◼
►
when they made the decision and I think
◼
►
with the fact that itunes the app is not
◼
►
ready yet so I thought maybe you know
◼
►
seems a little bit and the ipods aren't
◼
►
coming till next monday there you know
◼
►
the the this is not this late the Apple
◼
►
is changing clearly so things are going
◼
►
to be a little different i'm pretty sure
◼
►
you have better idea on what's going on
◼
►
and how this works then I do work what
◼
►
well let me let me do their the second
◼
►
sponsor first or second sponsor is
◼
►
camera+ pro the original and best
◼
►
all-in-one iOS photo and video app it's
◼
►
been around it in the app store since
◼
►
December 2009 and global delight the
◼
►
developers have been improving it ever
◼
►
since the great app so here's some of
◼
►
the stuff that does just off the top
◼
►
does fullscreen live photo filters and
◼
►
video filters and others when you're
◼
►
it shows you the filters that you've
◼
►
selected live as you're shooting
◼
►
including for video real-time full
◼
►
resolution photo editing the filters it
◼
►
has 45 photo filters built-in and
◼
►
instant comparison to the original photo
◼
►
so you can say is this better is this
◼
►
worse is it better is it worse
◼
►
easy-to-use simultaneous sharing to
◼
►
multiple social networks and more
◼
►
it's a great app you can use it as a
◼
►
camera app like the name implies camera+
◼
►
pro but it's also a great app for
◼
►
editing photos you've already taken say
◼
►
with the built-in camera app on your
◼
►
iPhone new features so here's some of
◼
►
the newest stuff they've added a camera
◼
►
plus pro most recent update they've
◼
►
added support for the volume button as a
◼
►
shutter and including the headphone you
◼
►
can also use the headphone if your if
◼
►
your headphones are connected to your
◼
►
iPhone you can use that as a remote
◼
►
shutter for the phone for the camera
◼
►
which is a great feature so next week
◼
►
camera+ pro is running a photo scavenger
◼
►
hunt on Twitter and are giving away a
◼
►
$25 itunes gift card each day monday
◼
►
through friday so all you gotta do is
◼
►
you go to their twitter account which is
◼
►
that's spelled out see amer APL us PR 0
◼
►
camera+ pro on Twitter check it out
◼
►
you'll get the details and every day
◼
►
somebody's gonna win 25 bucks so check
◼
►
them out the app store camera+ pro and
◼
►
follow him on twitter
◼
►
alright you're back so the iphone it
◼
►
starts with a with Schiller I guess he
◼
►
said a little bit but any more lessons
◼
►
here let me show it to you any gestures
◼
►
and this pedestal i guess they had it
◼
►
for lack of a better word Rises out of
◼
►
the floor and start spinning around I
◼
►
and like I was sitting next to Dan Morin
◼
►
from macworld and I just said you know
◼
►
where do you buy where they buy
◼
►
something like that because you can't
◼
►
just go to the store and buy the
◼
►
pedestal that rises out of the floor was
◼
►
like something out of like a James Bond
◼
►
movie you know like that's where his
◼
►
watch comes out of this crazy
◼
►
over-engineered pedestal that comes out
◼
►
of the floor and they've got these
◼
►
little micro spotlights just to show
◼
►
that just hit the phone that was pretty
◼
►
cool i thought so too i thought that it
◼
►
comes n and I think people got it too
◼
►
because there's a lot of people laughing
◼
►
like it it was it was very well done
◼
►
I mean they did it to the nines I mean
◼
►
and the way that it rotated was super
◼
►
smooth it was timed perfectly with the
◼
►
movie behind it like where when the
◼
►
iphone was exactly sideways to the
◼
►
audience the phone on the video behind
◼
►
it with sideways to the audience but it
◼
►
seems crazy because it only was up there
◼
►
for like a minute it was up for like a
◼
►
minute it spun around twice and then it
◼
►
went down so like somebody that Apple
◼
►
like had the job of like engineering
◼
►
this robot pedestal that for one minute
◼
►
in one event right that's the luxury of
◼
►
having couple hundred billion dollars
◼
►
yeah I do think so and then to fast
◼
►
forward all the way to the end of the
◼
►
event I when the foo fighters came out
◼
►
I had this thought Tim Cook's up on
◼
►
stage and he's saying you know we love
◼
►
to have an act by just being a music the
◼
►
heart of the company in DNA the coming
◼
►
we always like to end with one of our
◼
►
favorite acts and we have one of those
◼
►
acts today and then they put a foo
◼
►
fighters album up so I knew it was the
◼
►
food fighters and everybody started
◼
►
getting excited but I thought well how
◼
►
are they going to come out and i will
◼
►
use what i thought i thought maybe it
◼
►
wouldn't be the full band that wouldn't
◼
►
be drums maybe just the lead singer
◼
►
David Grohl would come out with a guitar
◼
►
and one or two the other guys maybe with
◼
►
guitars that walk out onstage you know
◼
►
but it wouldn't be the full electric
◼
►
setup because there was clearly know
◼
►
where there where that could be and like
◼
►
years ago like I forget if it was a john
◼
►
mayer one of those things but it was in
◼
►
a Moscow knee event though which is a
◼
►
much bigger stage huge stage he came out
◼
►
like from the side like on a thing that
◼
►
rotated around from the back or maybe
◼
►
the African it was but but there was
◼
►
room for something like that and here
◼
►
all of a sudden the screen goes up and
◼
►
this platform comes out again so super
◼
►
smooth this moving platform that the
◼
►
band was on and I i asked at the the
◼
►
hands-on area and at it that somebody at
◼
►
yeah that was custom to like built that
◼
►
well it's pretty impression that was
◼
►
pretty impressive i was like taking a
◼
►
back four minutes like wow idea the way
◼
►
you put those good is that that's those
◼
►
are the sort of little touches that you
◼
►
can do when you've got a hundred billion
◼
►
yeah so my mom I enjoyed myself was just
◼
►
like 44 for a few minutes it felt right
◼
►
damn these guys work really hard to make
◼
►
this happen yeah and I think they do
◼
►
work really hard and presentations it's
◼
►
not as there's a lot of work which goes
◼
►
my two cents i do too and I I've been
◼
►
thinking about this and i'm sticking
◼
►
about it in the context of amazon last
◼
►
week to that I think that there's a
◼
►
really strong correlation between a
◼
►
company that's able to put together a
◼
►
cohesive smart easy-to-understand
◼
►
for a product and the fact that the
◼
►
product itself is actually thoughtful
◼
►
and cohesive and well-thought-out like
◼
►
there is you know and it's an inr night
◼
►
sometimes I worry i think well maybe
◼
►
that's just because i'm so close to
◼
►
apple an apple does both those things
◼
►
well does good products and does good
◼
►
things but I thought amazon's thing last
◼
►
week showed that it you know it's true
◼
►
for other companies to wear a really
◼
►
strong presentation from bezels and a
◼
►
really easy to understand message of why
◼
►
you would buy these candles and who
◼
►
therefore right and i think if you look
◼
►
around in the fashion world you can say
◼
►
like there's like if you go to a Tom
◼
►
Ford show and the way then stores are
◼
►
the products are not that I will never
◼
►
fit into one of his heart fits but but
◼
►
there is a cohesive thought process like
◼
►
you know it goes starts from the very
◼
►
top and goes right the way to the bottom
◼
►
and it is across product presentation
◼
►
experience like people don't quite give
◼
►
the importance to the experience part of
◼
►
apple or any company like Apple you know
◼
►
there is like you go to herman miller's
◼
►
you know products when you buy a like an
◼
►
it is an experience you don't just buy a
◼
►
word you know you're buying a certain
◼
►
kind of an experienced it doesn't matter
◼
►
whether its cost twenty bucks or two
◼
►
hundred thousand dollars it is about
◼
►
creating that experience and that
◼
►
experiences you're in bed sensibility
◼
►
you need to have it inside you to
◼
►
actually be able to project it to rest
◼
►
of the world and I think that's what
◼
►
Amazon short last night last week and I
◼
►
you know there's even like a rhymin a
◼
►
reason to the people who get trotted out
◼
►
now Amazon did it with one man it was
◼
►
just Jeff basis and he didn't call
◼
►
anybody else and that's one way to do it
◼
►
and I think in the past apple has had
◼
►
two events like that with steve jobs now
◼
►
they're not only they're ever going to
◼
►
have an event like that again I think
◼
►
now it's a team player team player type
◼
►
thing but it's it's almost like
◼
►
parentheticals or layers of a hierarchy
◼
►
we're at the top level there's the root
◼
►
level and that's Tim Cook and then he
◼
►
ok now we're going to talk about new
◼
►
iphone 5 here's Phil Schiller and so
◼
►
Phil then is like one layer down in the
◼
►
hierarchy and his thing is the iphone
◼
►
and then in the middle of his thing to
◼
►
talk just about the software then it
◼
►
goes to scott forstall and forestall
◼
►
leaves Phil comes back out to close his
◼
►
parentheses and then fill leaves and
◼
►
comes back out and you're back at the
◼
►
root level and then it starts all over
◼
►
again with the ipods and itunes with
◼
►
Eddy Cue and jaws react and with Jeff
◼
►
Robyn coming out to demo the new itunes
◼
►
but guys come out for specific reason
◼
►
and when they leave the guy who
◼
►
introduced them comes back out until you
◼
►
get back to Tim Cook at the end and it's
◼
►
compare that to microsoft and at the
◼
►
windows 8 again to borrow your technical
◼
►
term shit show a couple months ago where
◼
►
it's like there was no logic to it but
◼
►
yet it was it just seemed it was almost
◼
►
like the internal politics of the
◼
►
company laid just exposed where here's
◼
►
the people who need to come out because
◼
►
they want to come out but there didn't
◼
►
seem to be any logic to it there's one
◼
►
guy showing the one tablet and here's
◼
►
another guy who comes out to show a
◼
►
keyboard and then here's this other guy
◼
►
who comes out to show a different type
◼
►
of keyboard and then the tablet didn't
◼
►
work you know and now here we are
◼
►
months later and it's not just that
◼
►
their presentation wasn't good now we're
◼
►
at a point now with you know with
◼
►
windows 8 and windows phone 8 where is
◼
►
it going to ship on time are they going
◼
►
to have these things ready for the
◼
►
christmas season and you know it seems
◼
►
like it's a question it in a confusion
◼
►
is not just in your mind it's everywhere
◼
►
right but i always look at those things
◼
►
i always think it's me and it's just
◼
►
like when I was a kid it goes back to
◼
►
when I was a kid if I ever read a book
◼
►
that was like above my grade level and I
◼
►
didn't get it I just thought well i'm
◼
►
just not smart enough
◼
►
I'm not a good enough reader yet I this
◼
►
is beyond me and I just always blame
◼
►
myself and or like if I stayed up late
◼
►
and I got to watch a TV show with my
◼
►
parents that was on late and was like an
◼
►
adult show and I just didn't get it
◼
►
I just didn't understand what the heck
◼
►
is going on just always thought it was
◼
►
feel that way like I watched that
◼
►
microsoft event and i got like half way
◼
►
through before i started blaming them
◼
►
like halfway through I was like you know
◼
►
I'm just so unfamiliar with Microsoft
◼
►
I'm just so used to apple I don't get
◼
►
this and it just doesn't make any sense
◼
►
to me and I got halfway there that you
◼
►
know what this is just this is just a
◼
►
mess my I had a great editor when I that
◼
►
force.com David sure work he taught me
◼
►
the most important lesson of my life he
◼
►
said you know you're going to write a
◼
►
bar technology going to write about
◼
►
companies are going to write about money
◼
►
but you always have to remember
◼
►
everything company's products they're
◼
►
all about people companies are people
◼
►
you're not right in the garden
◼
►
institution you're writing about people
◼
►
who just don't know it you PA attention
◼
►
to the people and their own internal
◼
►
politics and their own internal
◼
►
confusion that's the company right there
◼
►
for you and that's exactly what i
◼
►
intuitively you are getting on to that
◼
►
tina glomming onto that thing when you
◼
►
look at the the nokia people write like
◼
►
five years ago they didn't have that
◼
►
except they had a certain type of a CEO
◼
►
who was so metrics driven whose
◼
►
background was law and the guy who was
◼
►
continually pulling the you know was the
◼
►
puppet master was finance guy so they
◼
►
were only going to do things which made
◼
►
sense to them and that sprinkle the
◼
►
things that made sense in a spreadsheet
◼
►
right and that's exactly what it is it's
◼
►
like company that people kill people
◼
►
make things companies don't make things
◼
►
like how is that like so difficult for
◼
►
people to understand the other thing
◼
►
about today's presentation which I've
◼
►
seen it every single time between
◼
►
various product groups in a filler
◼
►
forestall and all these people come and
◼
►
go there is that little video from
◼
►
Johnny I've and Bob Mansfield tells you
◼
►
though that the guys were making it
◼
►
happen while these guys are making it
◼
►
happen so there is there is like a
◼
►
connective tissue that is designed
◼
►
manufacturing and the internal hardware
◼
►
technology I think that's really
◼
►
important for the company and I almost
◼
►
feel like like you could feel the pride
◼
►
that they have in it like like everyone
◼
►
for all they get caught up in some of
◼
►
these details like the emphasis on the
◼
►
Sapphire lens on the thing and it's like
◼
►
all anybody really cares about is does
◼
►
the camera really take good pictures but
◼
►
they're so you know and it looked
◼
►
awesome is my favorite part of that one
◼
►
of my favorite parts of that video of
◼
►
how they're making it I like that part
◼
►
with the laser cutter and I like that
◼
►
part where they take the Sapphire cut it
◼
►
up into a bunch of circles and then they
◼
►
have that like little suction cup thing
◼
►
coming and picking them off and moving
◼
►
them down so don't like those too
◼
►
I like my favorite like just watching
◼
►
them like the stuff they do it's just
◼
►
amazing i'm like i'm always amazed at
◼
►
the engineering which goes into the I
◼
►
I'll like I was so obsessed with the
◼
►
Retina Display MacBook Pro not because
◼
►
it's a great laptop I just feels right
◼
►
look at that engineering like the very
◼
►
idea that you're going to engineer the
◼
►
whole damn thing so that it looks a
◼
►
certain way and it works a certain way
◼
►
and it like nobody does that like you
◼
►
know that's that's the problem i think
◼
►
did you catch the part in the video
◼
►
where they said that like all right
◼
►
here's one iphone 5 frame comes down the
◼
►
pipe take a snapshot of it and analyze
◼
►
exactly the dimensions that it got cut
◼
►
and you know that this one piece of
◼
►
aluminum is cut and then you go over and
◼
►
there's like here's the camera and they
◼
►
have like 37 cameras that they've imaged
◼
►
and they pick the one that is the most
◼
►
ideal fit for this particular iphone
◼
►
frame I mean that's crazy i'm pretty
◼
►
sure they're all the theme I it almost
◼
►
you know but that you know why not
◼
►
though if it's going to do it why not i
◼
►
guess there is some very like they said
◼
►
they're measuring these things down two
◼
►
micron and so if there's like a micron
◼
►
or two difference in this one and that
◼
►
one and there's a micro to difference in
◼
►
this iphone 5 frame and this iphone 5
◼
►
why not pick the one that's the big down
◼
►
to the micron better fit right but it is
◼
►
obsessive I mean it really is and it
◼
►
shows the rich shows and the result is
◼
►
nothing wrong with that i think the the
◼
►
lot of people don't know this the
◼
►
glasses what is on the color on these on
◼
►
these high-end watches right and that's
◼
►
I think I was just like when I was
◼
►
watching that is like wow they really
◼
►
were paying attention like the scratches
◼
►
on on the lenses are a problem and they
◼
►
picked the right solution I'd and I do
◼
►
think I think the comparison to like
◼
►
just to sort of bring the show full
◼
►
circle but to go back to the high-end
◼
►
watches I do kind of feel like that's
◼
►
the level of craftsmanship that they're
◼
►
bringing to this and we haven't really
◼
►
you and I haven't which we should
◼
►
probably bring the shoulder him but we
◼
►
haven't really talked about the iphone 5
◼
►
itself however you should talk about it
◼
►
I I mean I want to know what you think
◼
►
like literally I late i think like
◼
►
everybody else I want to know what you
◼
►
think you know III don't know I i guess
◼
►
my first impression is just that it's
◼
►
almost startlingly lighter-weight I mean
◼
►
it really you know looking at the
◼
►
numbers in grams just doesn't seem to do
◼
►
justice to when you put it in your hand
◼
►
to sort of bouncing up and down had had
◼
►
other than that you know it's just nicer
◼
►
newer faster iphone and android and i
◼
►
don't mean that to say that I'm
◼
►
disappointed it's you know it's like
◼
►
what last year you know this is what
◼
►
they do you know I I loved in internal
◼
►
the internal work which is gone into it
◼
►
i love the radio engineering they've
◼
►
done which is pretty amazing kudos to
◼
►
them the new chip is six is pretty again
◼
►
the kind of stuff nobody really cares of
◼
►
art yeah you know what they're going to
◼
►
care about is when everything is twice
◼
►
as fast yeah and I was talking to anand
◼
►
from a non-tech and you know he's like I
◼
►
always whenever I see him at these
◼
►
events I always check with him because
◼
►
he knows these components let's try it
◼
►
out but inside out and he said yeah
◼
►
that's you know the the description of
◼
►
the chips they're using for the a sexist
◼
►
yeah that should be twice as fast as the
◼
►
pretty big deal like such a tiny pack
◼
►
I've mentioned this before and it it it
◼
►
really you know it because I do a lot of
◼
►
web surfing sir i read a lot of websites
◼
►
on the phone it's a one of the main
◼
►
things i do i would buy an iphone if if
◼
►
it was the only a pinhead with safari I
◼
►
would be happy i would miss all the
◼
►
other stuff but I could get by
◼
►
I and it's like it's easy to forget it
◼
►
as we often waiting for the network if
◼
►
you have spotty connection or whatever
◼
►
but it's easy to forget just how much of
◼
►
the time it takes when you're loading
◼
►
web page is the phone rendering the HTML
◼
►
like it's actually because our computers
◼
►
have gotten so fast at it that they
◼
►
don't take much time to render a page
◼
►
where is the phone still does like when
◼
►
you load the new york times com
◼
►
it takes time for the phone to just
◼
►
render it let alone the network so 2x
◼
►
improvement in speed is is huge i think
◼
►
i want to know what what to do next like
◼
►
what kind of engineering internal
◼
►
engineering they do next I'm still very
◼
►
obsessed about that i think you know
◼
►
let's like before we go I think we
◼
►
should we should really take a minute
◼
►
and applaud the radio engineering which
◼
►
is gone into it like that just multiple
◼
►
bands across multiple networks more
◼
►
yeah i just think that is yeoman's work
◼
►
and it's smaller yeah i think though
◼
►
that the people will get no credit no
◼
►
they're never on stage
◼
►
nobody talks about them but those those
◼
►
people who worked wonders
◼
►
you know the networking like networking
◼
►
is the the blood and nerves of any
◼
►
connected device and I think that is so
◼
►
having that like I was just blown away
◼
►
by the the amount of stuff they've
◼
►
crammed into that little device
◼
►
yeah and I also wondered that now it
◼
►
supports bluetooth 4.0 which is
◼
►
everybody I I don't know much about but
◼
►
everybody tells me everything I've seen
◼
►
about it is that it's really going to be
◼
►
a big deal because it's low so low power
◼
►
and now you just leave it on you can
◼
►
just leave it on instead of worrying
◼
►
about turning it on turn it off you
◼
►
leave it on and then other bluetooth 4.1
◼
►
things can just push stuff to your phone
◼
►
or whatever device has it because it's
◼
►
always on and then you always have it
◼
►
and you're not using this sort of it and
◼
►
it's just so low power that you have to
◼
►
worry about leaving it right but they
◼
►
didn't have any demo they have bluetooth
◼
►
4.0 but they didn't have anything to do
◼
►
with it so that's what makes me they
◼
►
wouldn't have put it in if they don't
◼
►
mrs. in mind I think music is number one
◼
►
in my opinion I think he can have you
◼
►
know job own dark job jambox right i
◼
►
don't like I listen to it all the time
◼
►
like when I'm in the bathroom like turn
◼
►
on my you know pipe my music through
◼
►
bluetooth and it's ok but it runs down
◼
►
the phone really fast and they just live
◼
►
a waterphone so but i think it is that
◼
►
there is also you can do a lot of you
◼
►
know bluetooth bluetooth you know
◼
►
connectivity like you can do five
◼
►
transfers which is important like
◼
►
there's a lot of applications which are
◼
►
going to come up it might actually be
◼
►
you know bluetooth might actually
◼
►
average moment under the Sun right now
◼
►
it's a technology which is always
◼
►
deliver less than it should have
◼
►
the other thing I would point out just
◼
►
as one big like ya in person it really
◼
►
really stands out is the display and
◼
►
that it it to me instantly looks better
◼
►
than the iphone 4 4 s display and a
◼
►
couple of regards first the integrating
◼
►
the touch sensors into the same layer as
◼
►
the display absolutely noticeably puts
◼
►
the pixels closer to the surface and
◼
►
that was the thing I really focused on
◼
►
two years ago in the iphone 4 came out
◼
►
was how much closer to the surface the
◼
►
pixels were then on the original iphone
◼
►
in the three in the 3g s 3g and 3gs I
◼
►
feel like this is that big of its is big
◼
►
again a leap towards painting the pixels
◼
►
on the surface like it it's as to me is
◼
►
as big a step forward as the retina
◼
►
display the original one was to getting
◼
►
the pixels on the surface this one is
◼
►
again I i SAT there at the the table in
◼
►
the demo area and like called the phone
◼
►
sideways and I'm like.he it it's pretty
◼
►
thin it's really thin and now I look at
◼
►
my own personal iphone 4s right here and
◼
►
I see all this parallax between the the
◼
►
glass and the pixels underneath so let
◼
►
me ask you a question what's your take
◼
►
think that they could the new connector
◼
►
I can't believe that they lasted the old
◼
►
one lasted as long as it did I think
◼
►
it's ugly and I think it was a ton appel
◼
►
like design and I think that it was a
◼
►
bunch of compromises to that made sense
◼
►
in 2003 but it's just it was just ugly I
◼
►
mean it has sharp edges it was all
◼
►
exposed it it makes the the hole in the
◼
►
phone is way too big it's always filled
◼
►
with dust and it's like real gross in
◼
►
there it just looks weird
◼
►
yeah I just always thought it was a
◼
►
weird-looking adapter so I think that
◼
►
it's just been long overdue to be
◼
►
replaced i mean compared to the original
◼
►
like the original ipod shipped in 2001
◼
►
with firewire because it was Mac only
◼
►
and all Max had fire fire was a really
◼
►
nice port it was it had like a shape
◼
►
that you couldn't put it in wrong and
◼
►
you couldn't guess wrong and it went in
◼
►
and made like a nice it was a nice
◼
►
feeling that was Dick he wouldn't you
◼
►
know none of the modern ipods and
◼
►
iphones could ever use a firewire
◼
►
connected two or three times too thick
◼
►
but it just was a knife to me that's an
◼
►
eye apple-like port firewire and USB is
◼
►
just a little weird looking it's not as
◼
►
nice it's not bad for the pc industry
◼
►
it's actually a pretty good-looking port
◼
►
but I thought even just a USB plug is
◼
►
better-looking aesthetically then the I
◼
►
than that 30-pin connector so I'm really
◼
►
just surprised it took them this long
◼
►
and the new one the Lightning port to me
◼
►
is the epitomized epitomizes what I
◼
►
expect from an apple custom-designed
◼
►
port meaning you can put it in upside
◼
►
down there is no upside down you just
◼
►
put it in and there's nothing sharp the
◼
►
corners are rounded off and it just
◼
►
feels nice when it goes in it doesn't
◼
►
feel like brittle like it's all the
◼
►
other thing about 30 the old 30-pin was
◼
►
always like metal-on-metal when you're
◼
►
putting it in never liked it so is this
◼
►
like is it a pre-approved still like the
◼
►
standard connector for other devices to
◼
►
i know i don't think so anymore than the
◼
►
30-pin I think it's every bit as prize
◼
►
areas that the 30-pin connector they're
◼
►
like something like europe european
◼
►
commission wanted them to conform to
◼
►
yeah I actually don't know how they're
◼
►
getting around that I think that the in
◼
►
Europe there's some kind of law that you
◼
►
have to use like a standard the
◼
►
connector which more or less it means
◼
►
you have to use the USB micro USB or
◼
►
mini USB and i have no idea how they're
◼
►
getting around that maybe by shipping
◼
►
and free adapter i think maybe that's
◼
►
the loophole is that as long as you have
◼
►
an adapter your you your you comply with
◼
►
I don't know I think I'm a little bummed
◼
►
out about like all my accessories are
◼
►
going to be pretty useless now you have
◼
►
a lot of accessories see I don't have a
◼
►
lot of accessories so a lot of stuff
◼
►
it's just like really I mean God like
◼
►
you know so like that would prevent me
◼
►
from buying a new phone
◼
►
it's just like oh I like to change this
◼
►
and that like oh my god I don't want to
◼
►
do that so you're not gonna buy it I'm
◼
►
not gonna buy like you know like i don't
◼
►
know i do think and I really do believe
◼
►
it i don't think it's BS spend just to
◼
►
get you to buy adapters and get on board
◼
►
that i really do think that they
◼
►
couldn't make that it was limiting out
◼
►
then they could make the devices and
◼
►
maybe they could have made this new
◼
►
iphone 5 with the old dock connector but
◼
►
i don't think there's any way that they
◼
►
could have made the new ipods any of
◼
►
the nano or the touch with the documents
◼
►
just there to thin the Newton the GNU
◼
►
touch new ipod touches so then there's
◼
►
no way that they could have made it with
◼
►
the old adapter i think they could have
◼
►
easily gone the route of micro USB and
◼
►
it would have been okay when you don't
◼
►
really have to do a lot of things that
◼
►
we like to real people by non apple
◼
►
accessories if it has micro USB
◼
►
probably not well that is a good
◼
►
question what they would they lose
◼
►
something if they had gone with micro
◼
►
USB I think this one might be stronger i
◼
►
think one of the problems with micro USB
◼
►
is it hard to make a doc and I've heard
◼
►
from other people who have had fun
◼
►
because I speculate and it was actually
◼
►
on that old episode of the talk show
◼
►
where I said talking about ranting about
◼
►
how ugly the 30-pin adapter that adapter
◼
►
ism you know maybe they should go with
◼
►
something like micro USB and somebody
◼
►
said that you can have like a phone that
◼
►
port and you have a dock for it gets
◼
►
ok you know I'll give you that yes I
◼
►
don't know but I can't vouch for that
◼
►
because i don't have a dr USB well but
◼
►
that was it that was like my one quibble
◼
►
for now but i think it was overdue and I
◼
►
feel like the longer they waited maybe I
◼
►
still think i would have been better if
◼
►
they could have moved sooner because
◼
►
then there'd be fewer the longer they
◼
►
waited the more peripherals they were
◼
►
out there more cars there were with the
◼
►
car kit you don't need this adapter and
◼
►
I don't know I wonder how many of those
◼
►
adapters people will need because the
◼
►
other thing you might need maybe you
◼
►
could just get by with the cable because
◼
►
all you know the cable that comes with
◼
►
the phone has regular USB on one side
◼
►
and the Newport on the other so for all
◼
►
of your power chargers and stuff like
◼
►
as long as you're plugging in USB you
◼
►
don't need an adapter right you know i
◼
►
have one observation and the iphone from
◼
►
a business perspective I think the from
◼
►
3gs to refer we went from 2g to 3g it
◼
►
was an obvious upgrade from 3gs 24 it
◼
►
was an obvious upgrade for s25 it's not
◼
►
really that clear and obvious upgrade i
◼
►
think apple may have some work cut out
◼
►
ah well I I've long thought I really
◼
►
think that they designed with the
◼
►
two-year contract in mind and I feel
◼
►
like they're not really shooting to have
◼
►
a phone i do i'm an idiot I I mean
◼
►
totally i'm going to buy a new one every
◼
►
year I bought whenever you're so far but
◼
►
I'm not over near and i'm not even close
◼
►
to being a normal iphone consumer I
◼
►
think for normal ones they are very very
◼
►
keenly looking at the two-year contract
◼
►
cycle and getting people to you know the
◼
►
I don't think they expect people with an
◼
►
iphone 4s to upgrade just like I don't
◼
►
think they've ever expected people with
◼
►
last year's phone to get the new 1i
◼
►
really down right well i think that
◼
►
would be still I do think that would be
◼
►
something to watch for like over the
◼
►
next couple of months the most
◼
►
interesting news in my opinion of the
◼
►
the free iPhone 4 mm it looks like for
◼
►
us right feels like for us all your
◼
►
friends have a you know you will never
◼
►
feel like right like lesser person
◼
►
because you have an iphone4 right in
◼
►
terms of the iphone as a status is what
◼
►
it basically it's the worst news
◼
►
possible for nokia windows 8 ecosystem
◼
►
and the part of the blackberry ecosystem
◼
►
not i'm not so sure how it impacts the
◼
►
Android but the two weakest players
◼
►
should be really worried about the free
◼
►
yeah and i have i still wonder i wonder
◼
►
how many of those they sell and I know
◼
►
that that the new the best-selling model
◼
►
is the highest one and the best-selling
◼
►
model for the next 20 years
◼
►
assuredly is going to be the iphone 5
◼
►
even though it's more expensive but i do
◼
►
think that those free phones are I think
◼
►
they're definitely important and i still
◼
►
think a lot of people it's a lot of
◼
►
times people maybe even go into the
◼
►
store thinking that's what they're going
◼
►
to get you know I'm going to get that
◼
►
free iPhone 4 and then they get talked
◼
►
into a ninety nine dollar upgrade to the
◼
►
4s look at all these you know nvm knows
◼
►
we have out there you never spent a
◼
►
bunch of them that is prepared you know
◼
►
come in a contract I mean iphone 4 on
◼
►
prepaid contract for two years well any
◼
►
other big thing with the iphone for
◼
►
taking over as the free one is that now
◼
►
they've got it at verizon and sprint
◼
►
because the 3gs was only gsm right so in
◼
►
the u.s. it was only an AT&T now they've
◼
►
got one and all three of the major
◼
►
carriers and I think that's and that's a
◼
►
huge factory so now you can go into a
◼
►
verizon store and get a free iphone that
◼
►
I think that is the the probably the
◼
►
required earthquake that was unleashed
◼
►
in the market right now be fun to see
◼
►
what that does and i also think that it
◼
►
does it tightens up i mean in the 3gs
◼
►
served Apple very well I mean it's you
◼
►
know it's the first iphone that they did
◼
►
the thing where they keep it around year
◼
►
after year after year who knows how many
◼
►
magazines of them they had but it really
◼
►
was long in the tooth to never retina
◼
►
display and it didn't look like an
◼
►
iPhone like I feel like this sort of
◼
►
this form factor this rectangles and
◼
►
sort of straight edges look sort of has
◼
►
become the iphone brand and now all
◼
►
iphones that you can buy today have that
◼
►
same visual brand take it doesn't need a
◼
►
logo on the front there's no apple logo
◼
►
on the front doesn't say iphone on the
◼
►
front because the phone itself is the
◼
►
representation of the brand right yeah
◼
►
actually be very fun to see how that
◼
►
does you know there's a lot of second
◼
►
gear carriers who would make a lot of
◼
►
money on that thing just regency like
◼
►
law all these regional carriers they
◼
►
will sell a ton of those i'm pretty
◼
►
excited to see the outcome of that move
◼
►
so the other the other change to and you
◼
►
were praising their antenna design you
◼
►
know across the board but now they've
◼
►
gotten away from the external antenna
◼
►
design where now the exit did the
◼
►
outside is still metal but it's a it's
◼
►
all just unibody it's all just there for
◼
►
the frame which means there's no longer
◼
►
any kind of need for a bumper or a case
◼
►
for that and ten you know the whole
◼
►
antennagate attenuation issue so Apple
◼
►
isn't selling bumpers anymore
◼
►
the bumpers are maybe there's still
◼
►
something for the older ones but there's
◼
►
no bumpers for this phone
◼
►
no that's what I have no idea what
◼
►
they're selling for this one I'm going
◼
►
to be breaking up at like midnight on
◼
►
friday and put in my order in like
◼
►
everybody else so i have no clue tell
◼
►
them you know the other thing which is
◼
►
interesting about this event was was I
◼
►
just still think that the the the
◼
►
end-to-end unification of the production
◼
►
and the design language and
◼
►
manufacturing processes is going to
◼
►
drive down the costs are doing business
◼
►
I think that's the mean night I think
◼
►
it's the key i think is the key part of
◼
►
their insane compared to everybody else
◼
►
profit margins is the way that they they
◼
►
they get these sort of spend a ton of
◼
►
money to make the first one
◼
►
but then make so many of them that it
◼
►
gets cheap right eye and another thing
◼
►
one of the way I keep thinking of other
◼
►
things for my notes here but another
◼
►
thing this is the first time this year
◼
►
that the ipod touch the new ipod touch
◼
►
has the exact same display as the new
◼
►
phone so like that the 4th generation
◼
►
ipod touch had a Retina display and had
◼
►
the exact same size and pixel density as
◼
►
the iphone four for us but it wasn't the
◼
►
same display anybody's ever looked at an
◼
►
ipod touch and iphone 4 4 s side-by-side
◼
►
knows it the colors are a little bit
◼
►
more washed-out just isn't quite as nice
◼
►
that I i double-checked with the pr at
◼
►
the hands-on area what jobs react set on
◼
►
stage was exactly true is the exact same
◼
►
display right and it's surely more
◼
►
expensive and I think that's why the
◼
►
starting prices on those new ipod
◼
►
touches are higher that they don't have
◼
►
one of those at 199 I but there's got to
◼
►
be a huge efficiency there where they're
◼
►
only making 14 inch display and no
◼
►
matter how many you know millions of
◼
►
each device they sell its one display
◼
►
right and they just keep cranking them
◼
►
out and they have two chips a5 and a6 s6
◼
►
at the top right and lower end is all 85
◼
►
like the using up all whatever is right
◼
►
now and like next year
◼
►
everything will be a six right that's
◼
►
pretty it's like very exactly what Intel
◼
►
used to do right like a charge a lot of
◼
►
money for the the pentium trees and
◼
►
pentium fours and the pentium celeron
◼
►
was selling cheaply and but then two
◼
►
years later you use that same technology
◼
►
and that was the high-end try to do
◼
►
something else now you're making it as
◼
►
the low end but you can make it it's
◼
►
almost like you can make it with your
◼
►
eyes closed at they got more start
◼
►
working for that home
◼
►
thank you for being here John honored to
◼
►
be on your podcast it's great show i
◼
►
listen to it every we can to love mylife
◼
►
big i was i I wish I could do this every
◼
►
week and have my guest here in person i
◼
►
feel like this was much more personable
◼
►
after open to help it
◼
►
hope it sounds like that when you listen
◼
►
to the show it's way better than
◼
►
doing it over skype absolutely and see
◼
►
you in San Francisco relatively soon
◼
►
yeah I think so yeah I didn't get up