The Talk Show

◼   ► we were at the Foo Fighters concert

◼   ► today that was fun i didn't know who

◼   ► fighters were you really didn't I did I

◼   ► i would just like who are these people

◼   ► I'm so used to you know some of the

◼   ► Steve Jobs people like norah jones and

◼   ► John Myatt was like who's van like I

◼   ► didn't know that was just gonna tell you

◼   ► how old I am

◼   ► hmm now that was a big one for me and

◼   ► i've i've come to a bunch of these were

◼   ► those guys and I like john meyer john

◼   ► mayer how do you pronounce it mayor he's

◼   ► John Mayer the CEO of Yahoo is marissa

◼   ► meyer right even though they spell it

◼   ► the same yeah I I appreciate him i do

◼   ► think he's like amazingly gifted

◼   ► guitarist like just amazing but I don't

◼   ► really love his music foo fighters is

◼   ► actually one of my favorite band so i

◼   ► was really kind of like blown away so

◼   ► they just really want to make you happy

◼   ► yeah now you know what I think it was to

◼   ► make my wife jealous because this was

◼   ► like the first time she's not really

◼   ► into all this stuff like maybe she wants

◼   ► a new iphone but she doesn't really care

◼   ► she's not really all that excited about

◼   ► apple and now today's the first time

◼   ► where she's like I think she was pretty

◼   ► jealous like i was there and she wasn't

◼   ► well I you know a lot of people enjoyed

◼   ► it

◼   ► no I was just reading that's all

◼   ► so I'm here today joined by ohm Alec

◼   ► what's your title what is your title

◼   ► I'm just the founder of key go no title

◼   ► no title

◼   ► you're just don't ya oh and out you know

◼   ► one of things I want to talk to you

◼   ► about is you have now you it is your

◼   ► name your name is own it's just spelled

◼   ► om but that's your Twitter handle ya biz

◼   ► aren't you get a lot of garbage just

◼   ► because it's only two characters and all

◼   ► you have no idea i am big in Indonesia

◼   ► it's just like I have no idea what it

◼   ► means in the language they use their but

◼   ► it's like a very common phrase and like

◼   ► my my @ replies are pretty useless at

◼   ► this point i right because I forget who

◼   ► I know who has there's one guy I know

◼   ► who has one of the rare one character

◼   ► twitter names kevin chang yeah because

◼   ► he's got @k right right right and his

◼   ► his replies feed is it it makes your

◼   ► head brain almost blow up because it's

◼   ► just the most random gibberish it looks

◼   ► like somebody

◼   ► their cat was standing on a keyboard I

◼   ► should send you some of the screenshots

◼   ► i'll have to look for it

◼   ► yeah so own last week before we get to

◼   ► the apple stuff that we're at the apple

◼   ► event were recording live or not live

◼   ► really but together in the same room

◼   ► which is unusual for the talk show

◼   ► usually I do this over skype we're here

◼   ► together in the beautiful mule radio

◼   ► network studio here in San Francisco

◼   ► pretty awesome it is it's actually a

◼   ► very Swank setup but before we get to

◼   ► today's stuff I want to talk about last

◼   ► week now last week the three things that

◼   ► I thought I could think of there was a

◼   ► motorola had an announcement and to me

◼   ► that's sort of like in hindsight so like

◼   ► I who cares really i mean is just any of

◼   ► those phones memorable i don't think so

◼   ► i don't even know why some why they

◼   ► bother are times i think they should

◼   ► focus on one or two things instead of

◼   ► trying to do too many things all these

◼   ► company just do so much like four

◼   ► without any idea why they're doing it

◼   ► what is their market watch their

◼   ► approach it just as frustrating to see

◼   ► really smart people make bad decisions

◼   ► next up speaking of bad decisions

◼   ► nokia mm same day and that stuff broke

◼   ► last week while i had John Smoltz on the

◼   ► air we kinda are known as the amazon

◼   ► stuff that broken while we're on the air

◼   ► but anyway nokia announced their stuff

◼   ► two new phones and really it first

◼   ► everybody had a thing like well what's

◼   ► the shipping date and what's the price

◼   ► and then as like the days went on a kind

◼   ► of became clear that they don't even

◼   ► know i think the biggest sign for a

◼   ► company in distress and a product which

◼   ► is not going to work is when they don't

◼   ► let you touch it right like if you have

◼   ► a real product which is going to ship

◼   ► people can buy you let people check it

◼   ► out people use it they want to let

◼   ► people do it which tells me it is not

◼   ► happening anytime soon

◼   ► and guess what in announcing this

◼   ► whatever little sales of windows phones

◼   ► they were going to have they've killed

◼   ► right it really just seems bizarre

◼   ► like as bad as it would be if you were

◼   ► nokia and your phone isn't ready yet

◼   ► here on sep tember 12 2012 your phone is

◼   ► not ready at whether it's the software

◼   ► the hardware everybody's not quite ready

◼   ► and you have to sit here and watch apple

◼   ► unveiled the new iphone 5 and start

◼   ► selling it two days from now and

◼   ► shipping at nine days from now and watch

◼   ► all these sales rack up and you've got

◼   ► to sit there and wait until your thing

◼   ► is ready

◼   ► I'd still would be better than what they

◼   ► did which is they made an announcement

◼   ► which did get a lot of attention but I i

◼   ► don't see if they're not going on sale

◼   ► until november i don't see how that it

◼   ► just seems like a disaster you called it

◼   ► i think you call it a shitshow yeah

◼   ► pretty much

◼   ► that's exactly what it did i do think

◼   ► that Nokia as a company whose expertise

◼   ► I've covered Nokia's and maybe 96 and

◼   ► like very faithfully I've always enjoyed

◼   ► their products love their phones

◼   ► I used to be the only reporter out there

◼   ► talking about Nicki Evans the the razor

◼   ► was the shit right and I always felt as

◼   ► a company they knew how to make great

◼   ► products they knew they had a great

◼   ► logistics in a team then you have to put

◼   ► products together get them out to market

◼   ► in time built to scale

◼   ► I don't know what happened ever since

◼   ► the new CEO came Stephen Elop the

◼   ► company's lost the ability to do just

◼   ► that

◼   ► forget breathing the new software I can

◼   ► understand having crisis of confidence

◼   ► and your operating system in your

◼   ► product a unit roadmap but how can you

◼   ► not be able to ship the only thing you

◼   ► do you only make phone then you can get

◼   ► them out on time I mean somebody should

◼   ► be fired and it should start at the CEO

◼   ► and then the boat like I just think the

◼   ► whole board has to go because they're

◼   ► letting this screen and nonsense go on

◼   ► with an iconic brand of our time I love

◼   ► nokia and to see you die the way it is

◼   ► dying

◼   ► it just is unreal the last time I saw

◼   ► brand like this dye digital em remember

◼   ► them

◼   ► yeah what a great laptops they used to

◼   ► take nobody bought them but it's the

◼   ► same thing with me and my opinion and

◼   ► then they got caught faking up the

◼   ► photos and videos from the device now

◼   ► and all kind of it is not excusable but

◼   ► it makes sense it's because the software

◼   ► wasn't ready

◼   ► you know so they had to make these

◼   ► promotional videos before the software

◼   ► but the whole thing is that they've

◼   ► rushed this announcement to the degree

◼   ► that they somehow convince themselves

◼   ► that it was okay to shoot a demo video

◼   ► showing the image stabilization of the

◼   ► video not using the actual phone itself

◼   ► you know because it's it's it's like

◼   ► that one bad decision to will come hell

◼   ► or high water we're going to announce

◼   ► that the first week of September whether

◼   ► it's ready or not leads to all of these

◼   ► other problems as a direct result like

◼   ► once you start with that that rotten

◼   ► decision now you've got phones that you

◼   ► don't let the press handle at the event

◼   ► you-you-you fake the camera stills and

◼   ► videos you've got a ship date that's two

◼   ► months out at maybe if they're lucky

◼   ► so the way I think about John I think

◼   ► it's they're working from position of

◼   ► weakness right they're always playing

◼   ► catch-up for him so they never really

◼   ► will catch up

◼   ► I think that's the problem they have

◼   ► done everything possible to try and

◼   ► catch up with apple and android and they

◼   ► haven't been able to and that's just as

◼   ► a problem right like instead of trying

◼   ► to like they're they have a lot of great

◼   ► people at nokia I still talk to many of

◼   ► the employees there's a lot of smart

◼   ► engineers and they're smart software

◼   ► people smart you I people i love many of

◼   ► the people i know that unfortunately the

◼   ► company's unable to leapfrog like its

◼   ► own you know short come i think it just

◼   ► is now we hit a point of just like it

◼   ► doesn't know how to go forward I think

◼   ► you just is stuck and like you said it's

◼   ► really it just comes down to simple

◼   ► execution that they they no longer seem

◼   ► able to ship a phone on time

◼   ► and and say we will about samsung

◼   ► samsung has come from a position where

◼   ► when the iphone ship five years ago was

◼   ► not one of the leading phone makers

◼   ► maybe by numbers but they weren't really

◼   ► a known for smartphones certainly yeah i

◼   ► think that the like somebody showed on

◼   ► Twitter the other day that the picture

◼   ► Steve Jobs showed of here's what today

◼   ► this is five years ago 2007 here's what

◼   ► today's leading smartphones look like

◼   ► and they all look the same and it was

◼   ► the Motorola was at the q i think i'm in

◼   ► the queue or the blackjack but was a

◼   ► motorola a palm a blackberry and a nokia

◼   ► those were the four and think about

◼   ► what's happening to all for those

◼   ► companies in the last five years palms

◼   ► out of business

◼   ► they're gone I rim is circling the

◼   ► toilet

◼   ► motorola got sold to google I mean and

◼   ► really saw its you know leadership it in

◼   ► the handset numbers really diminish I

◼   ► mean they're really know where I mean

◼   ► they're not even the leading android

◼   ► handset maker I don't think it's even

◼   ► close and then nokia is the last one and

◼   ► boy it really seems like you know the

◼   ► only reason that they're not as in bad

◼   ► position as the other three is that they

◼   ► were so far ahead they had so much

◼   ► farther to fall so i think the the the

◼   ► game of you know smartphones is that a

◼   ► scale right like Apple s scale and

◼   ► Samsung as scale because they have scale

◼   ► they can introduce interesting complex

◼   ► technologies into their devices make

◼   ► them interesting and sell to the people

◼   ► and still make money whereas smaller

◼   ► companies are always working on

◼   ► razor-thin margins which which is really

◼   ► hard for them because they're always all

◼   ► these little guys are in position of

◼   ► weakness right like Samsung at scale

◼   ► because their own so much after the

◼   ► supply chain they they make the chips

◼   ► that you know the the screens that flash

◼   ► memory the whole nine yards right so

◼   ► they can bring scale there an apple as

◼   ► Bart the future supplies or so they have

◼   ► skills whereas all the other guys they

◼   ► don't have scale

◼   ► if they don't have a scale they don't

◼   ► have margin if you don't have margins

◼   ► you're not gonna be in the business I

◼   ► mean it just is there you know they're

◼   ► all on the long road to nowhere

◼   ► that's that's the bottom line right now

◼   ► and I think Nokia was the one company

◼   ► that really we should maybe even should

◼   ► still today being a position to have

◼   ► managed that sort of scale because

◼   ► they've shipped i think literally in

◼   ► their history billions of funds i think

◼   ► they've shipped over a billion phones

◼   ► I mean of some sort of you know some

◼   ► kind of mobile phones but maybe they're

◼   ► not smart phones but they know how to

◼   ► ship it scale people always part of them

◼   ► as a phone company they're actually a

◼   ► logistics company said they had the best

◼   ► logistics amongst all mobile phone

◼   ► makers that's why the event but they got

◼   ► addicted to making those cheap feature

◼   ► phones so much right that they forgot

◼   ► where the money comes from

◼   ► they just looked at the wrong numbers

◼   ► this is the classic spreadsheet

◼   ► jockeying which happens to companies i I

◼   ► just feel bad like there's just so many

◼   ► great people on the upside all these

◼   ► great engineers are leaving nokia and

◼   ► starting companies and thinking

◼   ► innovative things so that might actually

◼   ► help our their home country a lot more

◼   ► in the future right like maybe they're

◼   ► worth more

◼   ► just as the talent broken at ya doing

◼   ► new things I think finland has some of

◼   ► the best engineers so you could see some

◼   ► interesting innovation coming out of

◼   ► there i just heard from somebody who's

◼   ► making some kind of an electric racing

◼   ► car and they're from being a friendly

◼   ► and they're going to come see me in a

◼   ► couple of weeks pretty fun to see what

◼   ► they're doing

◼   ► I think it and you know one of the

◼   ► things with its fun about getting

◼   ► together for an event like this when I

◼   ► fly in to town I get to see a bunch of

◼   ► people i don't see on a regular basis

◼   ► face-to-face is you know we just started

◼   ► geeking out talking you know phones

◼   ► phone stuff for you know whatever's on

◼   ► our minds and i'll tell you what i mean

◼   ► everybody has talked to today I mean

◼   ► it's almost unanimous they'll say

◼   ► everybody feels bad about Nokia's future

◼   ► and feels that they've really botched

◼   ► the this year's new Lumias these that

◼   ► they do know that the timing is just off

◼   ► they botched it but everybody it's

◼   ► almost unanimous agrees that they're the

◼   ► only company that is competing with

◼   ► apple in terms of quality of fit and

◼   ► finish for the devices that

◼   ► before you even turn it on and talk

◼   ► about the software just the phone is off

◼   ► it in your hand it's arguably be you

◼   ► know as good as any phone in the market

◼   ► always has to be right every i still

◼   ► have all my nokia phones

◼   ► I don't want to throw each one of them

◼   ► away like I love they did the port this

◼   ► still work like nothing has gone wrong

◼   ► yeah you don't have one of them you gave

◼   ► me you sent me 70 and several years ago

◼   ► I never sent it back to you

◼   ► that's okay you can have very consented

◼   ► to the cellphone museum or something and

◼   ► then the other big announcement last

◼   ► week was amazon now there's a company

◼   ► who I think I really think that they

◼   ► have their act together and you wrote

◼   ► something nice on

◼   ► I like the pc wrote on your your own dot

◼   ► co website which is amazingly short URL

◼   ► yeah it's kind of awesome but you said

◼   ► it was pretty short but you more or less

◼   ► just said that you think Jeff Jeff Bezos

◼   ► is the the heir-apparent to steve jobs

◼   ► in the industry

◼   ► it was a little uncomfortable thing to

◼   ► write right you know I was like a virgin

◼   ► you know having being an Apple watch her

◼   ► for a long time I felt a little queasy

◼   ► writing that because you know there is

◼   ► one steve jobs but i think there is only

◼   ► one chef measles there's very few people

◼   ► like him who are willing to be wrong in

◼   ► public I steve was willing to take

◼   ► chances and that's what made him steal

◼   ► like you know yes he was a perfectionist

◼   ► and all those things and Jeff is willing

◼   ► to take chances on things which may look

◼   ► completely outrageous like you know you

◼   ► know seven years ago

◼   ► amazon web services from amazon cloud

◼   ► services to make much sense to a lot of

◼   ► people but it made sense to him and his

◼   ► team and look how they're changing the

◼   ► economics of startups and same thing is

◼   ► with kindle when the kindle came out the

◼   ► idea of like who wants to read the

◼   ► e-book readers were like so maligned at

◼   ► that time right and the cab trying and

◼   ► trying to the garden right and i think

◼   ► this is what I like about them is that

◼   ► they believe in something in the long

◼   ► term

◼   ► they actually try i wish they made more

◼   ► money like Apple but hey that's another

◼   ► story for another day

◼   ► yeah they've obviously got some kind of

◼   ► they've got a plan in that regard I

◼   ► don't know what it I don't see it but

◼   ► they've you know they're clear

◼   ► I guess the way I put it is that they're

◼   ► not making that much in profit but they

◼   ► don't seem to be trying to make much in

◼   ► profit it's not like they're trying and

◼   ► falling short it seems like they're kind

◼   ► of shooting for this growth and revenue

◼   ► growth and kind of just get enough

◼   ► profit to keep it in the black all right

◼   ► that seems to be their goal and that's

◼   ► what they're hitting it seems like a

◼   ► weird strategy to me but it does it

◼   ► doesn't seem like they're failing right

◼   ► you know i like what you don't like

◼   ► which was like way which is actually

◼   ► pretty insightful that that Jeff Bezos

◼   ► is special mostly because he's not

◼   ► trying to reach steve jobs but I think

◼   ► like a lot of people forget that being

◼   ► original is much harder than being a

◼   ► copy guy right like you're never gonna

◼   ► be the next Bob Dylan if you're trying

◼   ► to make your voice sound like Bob Dylan

◼   ► like you've got to make your voice sound

◼   ► as unique as bob dylan's you know this

◼   ► it's the only way and so it's a weird

◼   ► way like the only way to be like steve

◼   ► jobs is to not be like steve jobs but to

◼   ► have his sort of aspects of his

◼   ► personality like that you see these

◼   ► things that nobody else sees and you

◼   ► don't care if everybody thinks them

◼   ► they're wrong if you think they're right

◼   ► you're just going to pursue it

◼   ► dogged Lee until you get it done and I

◼   ► totally see that with with basis i also

◼   ► like agree with what you say where he's

◼   ► not afraid to be wrong and if he is he's

◼   ► gonna fix it or try to fix it at least

◼   ► and not just go into denial and pretend

◼   ► he's not wrong so I thought for example

◼   ► with the kindle fires last week watching

◼   ► after having watched the announcement

◼   ► event I almost didn't say was wrong but

◼   ► I kind of think he did it seem like

◼   ► maybe he took the criticism to heart

◼   ► that the last year's kindle fire was

◼   ► really rather poorly reviewed as it just

◼   ► as a gadget in terms of the interface

◼   ► and and how laggy the screen is

◼   ► and so I feel like he really emphasize

◼   ► that a couple times in the any event

◼   ► last week where he said last year we

◼   ► tried to be the best tablet at a certain

◼   ► price this year we're trying to be the

◼   ► best tablet at any price

◼   ► you know I never really you know they

◼   ► put the work in and put in a really nice

◼   ► IPS display with a really nice at least

◼   ► retina dish quality resolution he said

◼   ► you know they know you they said the

◼   ► event that the likeness is not there but

◼   ► I saw it you know seems like the reviews

◼   ► are little mix from the people who had

◼   ► hands-on but at least they're trying

◼   ► right i mean I i played with it for

◼   ► about 20 hours i had it for three days

◼   ► the new one the kindle fire that sent

◼   ► you one but another i wrote a review as

◼   ► well I'm actually a pretty balanced view

◼   ► in my in my opinion had I never used an

◼   ► ipad and had an ipad not existed it

◼   ► would actually be okay device to buy for

◼   ► me i'm not talking about other people i

◼   ► I am so I I you I use iPad as my primary

◼   ► computer so imma just a little bit

◼   ► biased in that sense however there's a

◼   ► lot of challenges the silk browser isn't

◼   ► up to snuff there is a lag it mean and

◼   ► it's perceptible but like the email

◼   ► client is like pretty shoddy however if

◼   ► you are

◼   ► amazon digital content buyer like I am

◼   ► man that thing is pretty good like you

◼   ► know the books are quick to you know

◼   ► access amazon cloud player is pretty

◼   ► awesome the amazon prime is with videos

◼   ► is great like I'll all those things are

◼   ► great it's an easy to hold in your hand

◼   ► you know it the battery life is pretty

◼   ► decent the Wi-Fi is pretty decent

◼   ► however it i just feel that for all

◼   ► those purposes $200 is just too much i

◼   ► think they should be at giving it away

◼   ► to people who have amazon prime for free

◼   ► right

◼   ► I wonder if I wonder how strong and

◼   ► where they must have thought about that

◼   ► or at least at least offered it at a

◼   ► profound discount too and I know that he

◼   ► said explicitly during the event and

◼   ► even in

◼   ► you afterwards basis that they reject

◼   ► that razors and blade business model

◼   ► where you lose money on a selling the

◼   ► thing up front and then make it up by

◼   ► selling you know the blades and serrated

◼   ► in the tech industry that's the printing

◼   ► model right you sell the printer at a

◼   ► ridiculously low cost and then you make

◼   ► all of your money by selling

◼   ► ridiculously overpriced in container

◼   ► I mean HP even sells paper i'm out i

◼   ► wonder how much paper h peace sells but

◼   ► by selling the stuff that you put in the

◼   ► printer and he says that they reject

◼   ► that so that they price things to the I

◼   ► I get the feeling like what he's saying

◼   ► is that in terms of like when you buy a

◼   ► kindle fire from amazon they make about

◼   ► as much money on it as they do when they

◼   ► sell you anything on amazon a little bit

◼   ► little bit of profit right well I

◼   ► thought you know it would make sense

◼   ► that if you buy a lot of books like I do

◼   ► by a lot of books from them and it would

◼   ► make sense for them to make me more

◼   ► addicted to buying books on kindle fire

◼   ► by creating an even more addictive

◼   ► buying experience and I think if they

◼   ► kill their business model around that

◼   ► this thing could actually be pretty ok

◼   ► for them in my opinion I do like what

◼   ► they've done so far though I you know I

◼   ► wouldn't dismiss it

◼   ► I have a lot of respect for that company

◼   ► they haven't copied Apple they haven't

◼   ► just followed the android heard they've

◼   ► done their own think and I think that is

◼   ► that has to be larger you have to

◼   ► applaud people who are trying to do

◼   ► something different and on top of that

◼   ► they're actually putting a product out

◼   ► in the market which can actually buy and

◼   ► not not like talk about it that's it

◼   ► it's so funny that we have to praise

◼   ► them for the hell yea me I it so it's so

◼   ► frustrating as that for the longest time

◼   ► I've always wondered like why do you

◼   ► call your event a launch event when the

◼   ► product is not in the market like just

◼   ► say we are announcing this product

◼   ► that's it end of story is just it's like

◼   ► it's my pet peeve units been and it's

◼   ► not since today like almost in 15 years

◼   ► I've always wondered like okay maybe my

◼   ► understanding of English language is

◼   ► very literal but that doesn't make any

◼   ► sense to me right and it almost comes

◼   ► back to the literal meaning of the verb

◼   ► launch right where if if there's like a

◼   ► ship and you're going to have that

◼   ► ceremony where you break the champagne

◼   ► bottle against it and like people want

◼   ► to see the boat going down water nothing

◼   ► you know if it's shrinking it's okay or

◼   ► like a launch event for like NASA you

◼   ► know it's like people want the rocket

◼   ► ship to go up in the air that you don't

◼   ► want to see just well you know be ready

◼   ► in a couple of yeah i will let you know

◼   ► thanks for coming now yeah alright now

◼   ► alright let me away you know one more

◼   ► thing on amazon is is the other thing

◼   ► that struck me and as the week is gone

◼   ► on it really seems and today's apple

◼   ► event sort of clarified it even further

◼   ► with the second half of the event today

◼   ► is just how us-centric amazon's

◼   ► approaches at least for now

◼   ► like they really only sell the candles

◼   ► in the u.s. especially the kindle fire

◼   ► and the reason why and at this baffled

◼   ► me last year I was definitely lost I

◼   ► just thought maybe they just didn't have

◼   ► their act together but now I see that

◼   ► it's it's it's not because the they

◼   ► don't want to sell the kindle or kindle

◼   ► fire to anybody they only want to sell

◼   ► the kindle fire to someone who is likely

◼   ► to buy a lot of music and books and TV

◼   ► shows and so if you live in a country

◼   ► where they don't have movies and TV

◼   ► shows they don't want to stay won't even

◼   ► say the device because they're not going

◼   ► to make money i do think this set of

◼   ► Kindo readers across the world yeah the

◼   ► reader i guess they do and I guess

◼   ► that's because the the right to books

◼   ► are so much less entered tangled with

◼   ► stupid bullshit and laws as movies and

◼   ► music music and movies are our way more

◼   ► region control i mean just think about

◼   ► the way DVD's work with the stupid the

◼   ► the region coding so you can even play

◼   ► the same DVD in one country is another

◼   ► the one thing you know i will upload

◼   ► amazon for that they were not a gadget

◼   ► company 34 years ago maybe five years

◼   ► ago now there are full-on gadget company

◼   ► and kind of pretty telling how much they

◼   ► have some other cool stuff you know what

◼   ► they're working on down and who

◼   ► patina yeah and they also a couple of

◼   ► years ago we're not really a digital

◼   ► content company either i mean they

◼   ► really started as I mean I I'm soul i

◼   ► still think of them as starting as a

◼   ► bookstore that all they sold was books

◼   ► but just brought a little bit they

◼   ► started as an online retailer warehouses

◼   ► full of physical goods and a website

◼   ► where you could find them by them easily

◼   ► and review them and then you know two

◼   ► days later is knock on your door and

◼   ► there's the thing but i'm i'm curious

◼   ► how hard they're working on expanding

◼   ► the movies and TV shows and stuff like

◼   ► that to more countries like Apple has I

◼   ► i would think that they must but maybe

◼   ► that's just a much harder problem that

◼   ► i'm thinking i think it's a pretty

◼   ► complex problem and they are there are

◼   ► they are in UK now so and they are in

◼   ► Europe they're making headway there

◼   ► they're competing with netflix in the

◼   ► inn in Europe but it's not that easy i

◼   ► mean we like to think it's very easy but

◼   ► the right so now it's a mess and you

◼   ► know i would i would give them full

◼   ► marks for trying and you know in a year

◼   ► the this is the great thing about Amazon

◼   ► the Amazon of today is going to be very

◼   ► different you know from the Amazon off a

◼   ► year ago and next year it will be an

◼   ► entirely different thing I think that's

◼   ► one of the things which i like about

◼   ► that companies to lick the ability to

◼   ► constantly change and totally see that

◼   ► when i take a break right here and I'm

◼   ► gonna die I'm going to tell you about

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◼   ► from last week is Frank & oak Franken

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◼   ► their website which is brand-new and you

◼   ► couldn't get in they got overwhelmed

◼   ► that's part of the reason they're back

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◼   ► are you reading that our trip now I'm

◼   ► not right now i can get in ok I'm just

◼   ► joking

◼   ► no agent maybe they should call amazon

◼   ► that may be but i'm i'm buying buying

◼   ► clothes from there I am I haven't had

◼   ► died i'm not wearing the shirt though

◼   ► they may close for like slightly larger

◼   ► gentlemen I i don't know i bet that they

◼   ► have a wide range of side outside you

◼   ► know I'm just worried about my size

◼   ► oh I'm you look great well my shirt's I

◼   ► don't fit into those slim card church

◼   ► like you do huh

◼   ► now better have something yeah but you'd

◼   ► like it you're very stylish man i'll

◼   ► definitely check them up

◼   ► yeah you're a watch guy to I am I my

◼   ► love watches

◼   ► yeah you always have an interesting

◼   ► watch yeah i like i like you a little

◼   ► life you need to have a little analog

◼   ► you know we had to digital in our lives

◼   ► yeah I where I were an analog watch as

◼   ► well I like our traditional stuff I like

◼   ► people to make things with hands and you

◼   ► know the craftsmanship is it something

◼   ► we need to celebrate in our society we

◼   ► just start like so mechanized and so

◼   ► mass-produced that we don't appreciate

◼   ► the little things people do their hand I

◼   ► i totally agree with that I feel like

◼   ► it's like everything like i always feel

◼   ► like it's at the extremes that

◼   ► everything is most interesting at the

◼   ► biggest or the smallest you know the

◼   ► newest stuff the oldest stuff that's

◼   ► where stuff

◼   ► is most interesting and I feel like

◼   ► that's a good point I I kind of feel

◼   ► like the stuff like the iphone where

◼   ► there's like 20 million of them on a

◼   ► ship airplane coming out of China that's

◼   ► interesting but like a watch that was

◼   ► put together by hand

◼   ► you know by a guy just putting all these

◼   ► putting this whole thing together piece

◼   ► by piece that's fascinating to III go

◼   ► look for all vintage watches I like I

◼   ► spend a lot of time looking for that

◼   ► that's one like my one like I gave up

◼   ► smoking drinking so i gotta do something

◼   ► and I have some kind of everybody needs

◼   ► advice like yeah so

◼   ► antique watches what I look for ya so

◼   ► let's let's get into today's apple event

◼   ► and while we're talking about watches

◼   ► let's do it in in sort of the opposite

◼   ► order Apple did where I the one day I

◼   ► came away thinking and I don't I can't

◼   ► ever recall an apple event that was

◼   ► point like this where it really was to

◼   ► events it was two very distinct events

◼   ► separated way like a half time where the

◼   ► first event was iphone 5 with Phil

◼   ► Schiller and Scott Forstall and then

◼   ► that was it and actually almost felt

◼   ► like it was over missouri mo I thought

◼   ► maybe it was over I really did when Tim

◼   ► Cook came back out and then he says now

◼   ► we're going to talk about ipods and

◼   ► music and jaws comes out and Eddy Cue

◼   ► come out and it was like a second event

◼   ► so let's do that one first let's do the

◼   ► ipod and itunes in the music stuff first

◼   ► because one of the casualties of today's

◼   ► announcement the new ipods is that whole

◼   ► market of using an ipod nano as a

◼   ► wristwatch because they've gotten rid of

◼   ► that that that sort of watch sighs nano

◼   ► I don't know that that was a very big

◼   ► market I think it was a big market they

◼   ► wouldn't have gotten rid of it but it

◼   ► it's one thing like a hawk couple people

◼   ► cooks filing out of the the hands-on

◼   ► area like everybody sort of had a wait a

◼   ► minute isn't this this means all those

◼   ► wristwatch things are dead are I would

◼   ► say there's a premium on them now

◼   ► mmm think in those terms that's the

◼   ► thing with watches the older they get

◼   ► the raider they become more expensive

◼   ► they get so maybe you should run to the

◼   ► idea

◼   ► store and get a couple of those nanos

◼   ► did you did you ever try wearing an Anna

◼   ► was watching that it's too digital from

◼   ► right like I'm not like i have enough

◼   ► digital watches around me that I don't

◼   ► need another one on my wrist

◼   ► i bought the one on Kickstarter I think

◼   ► it was the tick-tock na and i bought it

◼   ► knowing that I wasn't gonna like it

◼   ► i bought it because i wanted i thought

◼   ► it was a great idea and i just love the

◼   ► idea of a couple of guys making her own

◼   ► hardware and you know I just like I just

◼   ► love the night sometimes I back

◼   ► Kickstarter projects that i don't really

◼   ► want myself but I just want them to

◼   ► succeed that's why did and I I tried it

◼   ► and it's you know it failed for the

◼   ► exact reasons that I thought it would is

◼   ► I can't stand having a watch where the

◼   ► time isn't always displayed you have to

◼   ► hit a button to wake it up it's like

◼   ► that defeats the whole point if I was

◼   ► willing to do that i would just take my

◼   ► phone out of my pocket and hit a button

◼   ► which is what everybody who doesn't wear

◼   ► a watch does to find out what time is

◼   ► right I i do the same thing and

◼   ► Kickstarter I just support a lot of

◼   ► projects in a most like sometimes I look

◼   ► for electronic music project gadgets

◼   ► whatever it's just I kind of feel it's

◼   ► the same thing i have about our

◼   ► traditional stuff that is very few

◼   ► people who are very creative in this

◼   ► world we have to support them and you

◼   ► know I had that watch them do the trick

◼   ► for me i dunno people bought them like

◼   ► in by the Lord's and and i love the tik

◼   ► tok guys they're pretty creative punch

◼   ► card Wilson is the name I think he's

◼   ► just such a great designer like that

◼   ► product he did was just awesome

◼   ► yeah I don't know I think maybe maybe it

◼   ► can come back after if you you know few

◼   ► years they can bring it back that the

◼   ► ipod nano or something

◼   ► I know there's a lot of talk about the

◼   ► variable in a wrist computing and like I

◼   ► just wonder if like we might see you

◼   ► come back and I partner i wonder i don't

◼   ► know i see i think that was the other

◼   ► problem the other fundamental problem

◼   ► with that whole idea of wearing a nano

◼   ► as a wristwatch was that the nano

◼   ► because it wasn't designed for that

◼   ► didn't have any kind of wireless

◼   ► connectivity you know like I feel like

◼   ► the whole idea

◼   ► it falls short if it doesn't have any

◼   ► actual a digital information on all the

◼   ► head was time really and you know then

◼   ► songs that you had already loaded on it

◼   ► whereas announced its slipping my mind

◼   ► right now but I've already back then

◼   ► there's a kickstarter project for this

◼   ► watch

◼   ► let's have 0 what is called pebble

◼   ► pebble that's it right the pebble watch

◼   ► which uses like this it's not quite the

◼   ► ink but it's like II think so its low

◼   ► power and it can stay on all the time

◼   ► but it uses bluetooth so that it can

◼   ► communicate to smartphone and stuff like

◼   ► that again I don't know that i'm going

◼   ► to really love that pebble watch I think

◼   ► it's too big i kind of don't really even

◼   ► like digital watches i kinda like an

◼   ► analog watch but i did i've supported

◼   ► them because I do want to see them drive

◼   ► and I love the idea of a small start-up

◼   ► taking a shot at a big problem like that

◼   ► but I feel like they're on the right

◼   ► track in a way that the Nano is a watch

◼   ► never could be because it actually has

◼   ► the bluetooth and is communicating you

◼   ► know you're getting data i think these

◼   ► states if you're making devices and they

◼   ► don't have networking like they don't

◼   ► have connectivity built into them

◼   ► they're pretty pointless

◼   ► I just feel pretty strongly about that I

◼   ► I don't really like one of the biggest

◼   ► one of the things i have is the sony

◼   ► camera sony nex-5 and it doesn't have

◼   ► built-in Wi-Fi and I have to use like I

◼   ► Phi and all those other hacks to you

◼   ► know make it work and it just is like

◼   ► it's just not a seamless experience i

◼   ► wish they had and which is why i always

◼   ► end up using my iphone for taking

◼   ► pictures just because it's just so much

◼   ► more convenient you can just take

◼   ► pictures and boom share them upload them

◼   ► to whatever i think that's that's the

◼   ► key difference is sort of agree with

◼   ► what do you think of the the new ipods

◼   ► today so I love the the new I ipod touch

◼   ► they introduce my money my nephews and

◼   ► nieces are getting that instead of

◼   ► getting an iphone i was considering

◼   ► sending them an iphone but i think the

◼   ► ipod touches just just a good option and

◼   ► i think it could have a pretty serious

◼   ► his impact on the at home gaming

◼   ► business the consult

◼   ► I like it gets pretty ready it's very

◼   ► powerful it has airplane built into it

◼   ► it can have an impact like you know if

◼   ► they could do if Apple could sell the

◼   ► ipod TV for cheaper like four forty nine

◼   ► dollars right they could actually have a

◼   ► serious console competitor I literally

◼   ► like that the the other the ipod nano i

◼   ► don't know like I'm not I've never

◼   ► really cared for that product and this

◼   ► one too

◼   ► I'm not all that impressed by i think

◼   ► one of the things that's interesting is

◼   ► so one of the things I've seen already

◼   ► and you know with there wasn't really

◼   ► much of a surprise with the iphone five

◼   ► but now that we've seen its official

◼   ► here's what it really is and there's

◼   ► sort of the backlash against it the the

◼   ► negative take that I've seen is its

◼   ► there's nothing new here it's just the

◼   ► same thing it was but better and I say

◼   ► duh thats you know when you have like

◼   ► the most popular product in the history

◼   ► of the tech industry you know you

◼   ► probably don't want to change it that

◼   ► much but as much as the iphone i really

◼   ► do think you could argue and I don't I i

◼   ► don't mean that I mean this is a

◼   ► compliment not as a complaint that it's

◼   ► the exact same idea is the original

◼   ► iphone from five years ago just improved

◼   ► year over year over year one year at a

◼   ► time faster better screen thinner

◼   ► lighter you compare that to the ipod

◼   ► nano where it really when they showed

◼   ► the history of the device it's like they

◼   ► really are all over the place you know

◼   ► in form factor and dimensions and even

◼   ► in terms of like just what is it meant

◼   ► for like is shouldn't be able to play

◼   ► video and it didn't and then it did and

◼   ► then didn't and now it does again it's

◼   ► like that that's a pretty big feature

◼   ► that they just keep you know that

◼   ► they're they're using the same name but

◼   ► they're really inventing like all new

◼   ► products for this thing every year to

◼   ► right yeah you're right about that i was

◼   ► surprised by the use of color yellow

◼   ► it's like what's with the yellow man

◼   ► like I mean I'd like I

◼   ► don't want yellow device I'm sorry yeah

◼   ► I would never buy we have to say yellow

◼   ► would probably be the last one I would

◼   ► buy like you have to be really special

◼   ► person to buy yellow device i want to do

◼   ► they call it yellow i'm not even sure

◼   ► they call you or do they call it gold

◼   ► whatever they might call it some

◼   ► ridiculous name but it's still yellow

◼   ► yeah I you know so one thing which the

◼   ► observation i had of the event today

◼   ► especially from the ipod spectrum is

◼   ► that how much of the unification of

◼   ► design and manufacturing process and

◼   ► materials has happened across all apple

◼   ► products they vary anodised aluminium

◼   ► very simply a very the lines are very

◼   ► laser card ready straight everything has

◼   ► that uniformity I think that's something

◼   ► very unique this time I saw which is

◼   ► pretty interesting i think the only

◼   ► thing which actually looks out of place

◼   ► now at the ipad yeah maybe a little bit

◼   ► the ipad one was actually more closer to

◼   ► this design language than the new one

◼   ► yeah and one thing with the with the

◼   ► iphone and the ipod touch for the first

◼   ► five years up until today if you looked

◼   ► at them straight on when they did look a

◼   ► lot like the same thing you know it's

◼   ► the same exact sort of thing but when

◼   ► you turn around look at the back

◼   ► they looked totally different yeah

◼   ► although always from the beginning where

◼   ► the ipod touch always had this sort of

◼   ► classic ipod shiny metal back like the

◼   ► the fingerprint smudge material and the

◼   ► i phone always had is buried you know

◼   ► the original one was that bead blasted

◼   ► the lunar morever and then there were

◼   ► the two years where they had the black

◼   ► plastic and and now it was glass with

◼   ► the iphone 4 and 4s but now they seem to

◼   ► be like you said there's a very the

◼   ► colors are different but there's a very

◼   ► similar material aesthetic right you

◼   ► know the same exact aluminum so somebody

◼   ► I spoke to like not you know it's like

◼   ► not I I don't know enough to kind of

◼   ► write a blog post

◼   ► it's about it but apparently I'm told

◼   ► that Apple currently has some of the

◼   ► best materials engineers in the world

◼   ► working for it i would be surprised by

◼   ► that and that is why you can see this

◼   ► uniformity like so they've actually just

◼   ► as they spend a lot of money making

◼   ► their own chips they have spent a lot of

◼   ► time making their own like material

◼   ► decision and you can see it like i can

◼   ► and and the the the Retina Display

◼   ► MacBook Pro is actually like the

◼   ► epicenter of this design language of

◼   ► this product design language which is

◼   ► something very unique i haven't seen it

◼   ► in many other products except maybe I've

◼   ► seen it like when when you look at the

◼   ► high end cars they do that they are very

◼   ► similar materials to use

◼   ► across-the-board like companies once it

◼   ► started using carbon fiber it starts to

◼   ► become part of their whole manufacturing

◼   ► process so that's one thing i noticed in

◼   ► in this presentation today

◼   ► yeah did you catch the part in the the

◼   ► design video for the iphone 5 where they

◼   ► talked about the diamond cutter

◼   ► yeah that cuts the they called the Sham

◼   ► fur here that slight edge slight

◼   ► diagonal edge that takes the sharpness

◼   ► of the the sides and it when you look at

◼   ► that part of the phone it's it's really

◼   ► kind of stunning it it's just this tiny

◼   ► little edge and it is so impossibly

◼   ► shiny actually looks shinier than the

◼   ► glass you know it's it's amazing like

◼   ► they have done such interesting work on

◼   ► on manufacturing production materials i

◼   ► wish i could talk to those guys

◼   ► yeah they just never let you talk to the

◼   ► night there just aren't like that is in

◼   ► my opinion that is the real work

◼   ► Apple doing Nov we get all caught up in

◼   ► the features an hour faster processors

◼   ► but I get totally excited about all

◼   ► these like you know manufacturing

◼   ► nerdiness a little bit like that i think

◼   ► the ipad i'm sorry the IP

◼   ► hard nano is an interesting product I I

◼   ► just him not something i'm going to

◼   ► think about a lot

◼   ► no not mean I will say this though too

◼   ► though it now that it has a slightly

◼   ► bigger screen i know that the you know

◼   ► the last year's model had the the iOS

◼   ► style interface but now that has a

◼   ► bigger screen and it has a home button

◼   ► it really does feel like a tiny little

◼   ► iphone and it's not running iOS as far

◼   ► so far as anybody knows i think it's the

◼   ► same embedded OS is the old nanos but

◼   ► it's so clearly shares the same physics

◼   ► algorithms as iOS like when you're in

◼   ► the settings app and you get scroll down

◼   ► and you get to the bottom the bounce is

◼   ► like it's the iphone bounce and when you

◼   ► stretch at the top of a scrolling list

◼   ► it stretches the exact same way that

◼   ► list i mean it it could not feel more

◼   ► like iOS i mean that's that's the

◼   ► experience they have to offer like

◼   ► across-the-board otherwise like what's

◼   ► the point of having a design philosophy

◼   ► and design language when all your

◼   ► products are not unified around that do

◼   ► you think it would make sense in a year

◼   ► or two if they could to make a device

◼   ► like that the ipod nano but that did run

◼   ► iOS so they could open up apps for it

◼   ► yeah I think they should do that and in

◼   ► fact connectivity should be part of it

◼   ► like I just believe no apps

◼   ► let's say this is the lie this is I've

◼   ► been talking about this for a long time

◼   ► in order for a device to be successful

◼   ► it has to have two elements it has to

◼   ► have connectivity and it has to have

◼   ► usability usability comes from services

◼   ► in case of Apple those services are apps

◼   ► and connectivity is what makes those

◼   ► services alive and more services you

◼   ► have more you use your device

◼   ► the more you use it the more you wanted

◼   ► more likely to break it or by an upgrade

◼   ► so that's key think that's the the

◼   ► philosophy they need to have i'm pretty

◼   ► sure that's the philosophy they have we

◼   ► just don't know i don't think that you

◼   ► would ever want to type on a device like

◼   ► that like I think it would have to be

◼   ► like not

◼   ► the iphones version of iOS running

◼   ► smaller it would have to be like a new

◼   ► branch you know in a way that there are

◼   ► ipad apps and iphone apps they would

◼   ► have to be like nano apps grano for lack

◼   ► of a better what I don't think you don't

◼   ► need many apps you just had ipad sorry

◼   ► I've ipod nano with the networking with

◼   ► the Wi-Fi connection right with city

◼   ► right City play this song I mean yeah

◼   ► voice voice as your input instead of a

◼   ► keyboard I think games could be

◼   ► interesting on it but like information

◼   ► status information stuff like that

◼   ► I i do that i think the form factor is

◼   ► interesting but as it stands its you

◼   ► noticed I i do think this is one big i

◼   ► would say Apple as a little lagging as a

◼   ► company is that they don't think of

◼   ► services as engagement right like sound

◼   ► like you know how the facebook people

◼   ► send you these stupid notifications all

◼   ► the time so you keep using facebook even

◼   ► though you know you hate it they have

◼   ► worked really hard and making us

◼   ► dopamine addicts and Apple needs to kind

◼   ► of work on something similar to keep

◼   ► people using those devices all the time

◼   ► I just like that's my at least that's

◼   ► how I think about it and the I the new

◼   ► ipod touch it is so remarkably thin

◼   ► light

◼   ► I mean did you did you did I did play

◼   ► with it for like two minutes like that

◼   ► too many people I I never heard it was a

◼   ► lot less crowded around the ipod touch

◼   ► than the iphone so i spent more time

◼   ► with the ipod touch

◼   ► it's it's so impossibly thin

◼   ► yeah it really is and people were saying

◼   ► over and over again that they kind of

◼   ► couldn't believe that it was this is the

◼   ► action this is what really it's like

◼   ► it's almost like hard to believe

◼   ► hey it'sit's you can touch it you don't

◼   ► have to hide it behind a glass and and

◼   ► I'm a little so I'm a little surprised

◼   ► and I know that it leaked out before the

◼   ► event and that there were some whispers

◼   ► over the last week like 9to5 mac had it

◼   ► and they they always get it from these

◼   ► sk use that go into the apple retail

◼   ► system and that when these sk use for

◼   ► new ipods show up it's a really it's

◼   ► almost like a sure sign that the new

◼   ► ipods are coming very soon but the

◼   ► reason I found it hard to believe and I

◼   ► was a little skeptical all the way up

◼   ► until they actually

◼   ► announced it was that i still i found it

◼   ► unusual to announce the ipod touch with

◼   ► the new foreign screen and and radical

◼   ► new you know major new features at the

◼   ► same time as the iphone that it's based

◼   ► on I I didn't even think they were gonna

◼   ► be I apart touch update now I well I'd i

◼   ► wasn't sure i don't know but it and one

◼   ► reason why and it's not that it makes

◼   ► the I the new iphone 5 look bad but it's

◼   ► like the the ipod touch was always

◼   ► thinner than the iphone because it you

◼   ► know there's all sorts of antennas they

◼   ► don't need to include and I guess it

◼   ► probably needs the smaller battery

◼   ► because it doesn't have to power those

◼   ► antennas so I've always thought boy

◼   ► wouldn't be want to be able not even

◼   ► wouldn't but won't because I know Apple

◼   ► moves towards thinner and lighter want

◼   ► to be great when the iphone is that then

◼   ► in light and that's what the new iphone

◼   ► 5 is it is thin light as the old ipod

◼   ► touches and immediately they've already

◼   ► up the bar with these new ipod touches

◼   ► which our way thinner and in just call

◼   ► it I almost hesitate to say to light but

◼   ► but if there is such a thing as

◼   ► something that's too light it's it's

◼   ► these things they almost feel like they

◼   ► wouldn't fall at the full rate of

◼   ► gravity so I phone 5.5 really be pretty

◼   ► 10 like it would be ten like this like

◼   ► the word the current iphone 5 right but

◼   ► it will have a lot of things which would

◼   ► be different and the number one thing

◼   ► which will be different will be the

◼   ► battery i can tell you they are going to

◼   ► spend next 12 months focusing on battery

◼   ► power they they are I know their apple

◼   ► people have been talking to a lot of the

◼   ► battery companies and technologies and

◼   ► they've been doing a lot of research and

◼   ► they're not alone a lot of companies are

◼   ► but that would be there many of focus

◼   ► and the lessons they learn from the ipod

◼   ► touch usage are going to help them make

◼   ► the ipod iphone battery in a act more

◼   ► smartly because it's a lot it's like

◼   ► software and battery design and they

◼   ► will need to figure that one are you

◼   ► know and the reason i bring that up is

◼   ► that two years ago apples biggest week

◼   ► miss was its radios like wireless radios

◼   ► night and then in two years and what

◼   ► they launched today people have

◼   ► completely glossed over like how

◼   ► difficult it is to support so many

◼   ► different standards in such a 10 device

◼   ► using a very smart networking video

◼   ► networking technology that that is

◼   ► happening last two years and I think

◼   ► their work systematically on it I think

◼   ► that's what I find impressive it is not

◼   ► something people glom onto but it's a

◼   ► very hard challenge and battery is the

◼   ► next hard challenge so yes in two years

◼   ► you will have an iphone which will be

◼   ► like as tender than I part touch and it

◼   ► will have the same battery power

◼   ► probably more than what we have today I

◼   ► i lied i do believe that their next big

◼   ► breakthrough is going to be on batteries

◼   ► I wouldn't be surprised it's got to be

◼   ► because it has to be

◼   ► I know it is it's the biggest thing

◼   ► inside the phone okay and so if they you

◼   ► know it's going to be the sticking point

◼   ► toward getting them smaller and lighter

◼   ► I mean that is one thing that when you

◼   ► put it in hand and you know it it's

◼   ► obviously you pulled in your hand it

◼   ► does feel taller than your I've then the

◼   ► old iphones and it definitely feels like

◼   ► the top of the screen is farther away

◼   ► but side to side because it is the same

◼   ► size as the iphone it still feels like

◼   ► the iphone form for us and to me it's a

◼   ► much more comfortable size just holding

◼   ► it just holding in one hand then the

◼   ► bigger android phones and like the the

◼   ► big windows phones like I really find

◼   ► those uncomfortable not uncomfortable

◼   ► but just not as comfortable to use it

◼   ► just seems like they beg to be used

◼   ► those bigger phones the way that android

◼   ► phones have gone to four-and-a-half

◼   ► inches or 5 inches even in some cases

◼   ► they beg to be used with two hands all

◼   ► the time not one hand so I i don't use

◼   ► too many android phones not because

◼   ► they're bad phone that just is the

◼   ► keyboards just turn i'm not very

◼   ► inviting

◼   ► that's like--that's my big things like

◼   ► yeah I have all those phone i like you

◼   ► know I like some of the work goo

◼   ► we'll just done with this nexus devices

◼   ► and they're pretty you know the

◼   ► development devices there faster

◼   ► powerful the the the OS is not not iOS

◼   ► but it's pretty good and a lot of people

◼   ► are writing applications for it but I

◼   ► just find little things are not there

◼   ► like the email client is not very good

◼   ► even though it's google built in our are

◼   ► the tactic the keyboards are not all

◼   ► that great but beyond that I think the

◼   ► key thing on this new the new size

◼   ► iphone 5 is actually going to be our

◼   ► ability to deal with excess information

◼   ► on the screen and I i think people

◼   ► always forget get more information you

◼   ► cram on the screen it kind of you know

◼   ► is a shock to the system which is why i

◼   ► think the bigger android take a little

◼   ► time getting used to it because they're

◼   ► just more stuff crammed onto the screen

◼   ► and I think the is I i'm looking forward

◼   ► to using my iphone 5 whenever it comes

◼   ► to market from me i'm still unconvinced

◼   ► whether it's AII still why wonder

◼   ► whether it's not just a look

◼   ► marketing-wise we kind of need to be at

◼   ► four inches because this is we know

◼   ► people don't buy on specs but if

◼   ► everybody else is making 4-inch phones

◼   ► we kind of need a 4-inch phone and that

◼   ► it's not really going to make that much

◼   ► of a difference people are not going to

◼   ► when they upgrade or not going to say

◼   ► wow I really appreciate the exercise

◼   ► here so if I was not writing about apple

◼   ► and iphone and devices i probably would

◼   ► not rush out and buy it just because

◼   ► it's called a 4-inch display right it's

◼   ► just not like a decision making right

◼   ► thing for me I like yeah okay whatever

◼   ► well anyway I guess that brings us to

◼   ► the iphone 4 absence we've been talking

◼   ► about it and that was the it's clearly

◼   ► the big announcement to that so before

◼   ► we go to the iphone though i would say

◼   ► thank God for upgrading the itunes uh oh

◼   ► my god that thing I've become such a pig

◼   ► I really did and you know what it kind

◼   ► of reminds me of a little and I i I'd

◼   ► heard I had not seen nobody has shown me

◼   ► I no no little birdies had filled me in

◼   ► that's to what the new itunes look like

◼   ► but i was told I've been told a couple

◼   ► people that yeah this is like a serious

◼   ► this isn't like a wink-wink nudge-nudge

◼   ► it's an update it's a real rethinking of

◼   ► what the itunes app for mac and windows

◼   ► should should look like and I I you know

◼   ► I haven't used it yet but I really from

◼   ► what I saw a boy really does seem

◼   ► appealing

◼   ► it's very start and i have to say from a

◼   ► UI perspective it doesn't really seem

◼   ► like anything I've seen before

◼   ► it seems like a new type of that like

◼   ► Apple has all these apps that have you

◼   ► know and a third party apps to but the

◼   ► the same layout as itunes old itunes

◼   ► sidebar on the left in a column that's

◼   ► narrow and then you click something in

◼   ► that sidebar on the left and it fills in

◼   ► the right with what that is and that

◼   ► same yet that's how the mail at some

◼   ► mail works that's how all sorts of other

◼   ► apps work and it really seems like

◼   ► that's the also the best measure of how

◼   ► complicated itunes got is because that

◼   ► source list got longer and longer and

◼   ► longer before you even got to the stuff

◼   ► that you make like playlists and stuff

◼   ► like that but just in terms of how many

◼   ► items are in there in a default

◼   ► installation of itunes it was this that

◼   ► the other thing it's all gone now it's

◼   ► just one big window so it looked a

◼   ► little bit like Rdio to me like I

◼   ► couldn't put in put my finger on it but

◼   ► so I treated out ask people just looks a

◼   ► little familiar and like a lot of people

◼   ► tweeted out saying it looks like our do

◼   ► and i went and checked and it does and I

◼   ► just feel like our God let me try this

◼   ► because i hate my current itunes like

◼   ► just completely utterly useless it just

◼   ► slowly it's slow and I can't act like

◼   ► and you know like I just think the idea

◼   ► of playlist as we know it needs to be

◼   ► the record completely well I but I'd you

◼   ► know hold your thought on that because

◼   ► at one thing I say I'd unless i missed

◼   ► it the hands-on area did not have

◼   ► anywhere you could play with the new I

◼   ► tuna now so that's and that does make me

◼   ► wonder about the timing of the

◼   ► announcement today is that why it seems

◼   ► unusual that she was a little weird that

◼   ► they announced the new itunes but it's

◼   ► still october yeah or late October even

◼   ► or did they say october i think sometime

◼   ► in October well it's you know it's well

◼   ► over a month away

◼   ► yeah and they didn't have it in the

◼   ► hands-on area i saw that there's a new

◼   ► sieved which was kmart oh so maybe they

◼   ► do that i didn't i have i've been

◼   ► offline all day i don't i don't know

◼   ► I've contracted like I would probably go

◼   ► home and try but it really does seem

◼   ► like they've in addition to just simply

◼   ► reducing visual clutter in the interface

◼   ► they've also really seem to have done so

◼   ► with a specific goal in mind which is to

◼   ► get you back to just using the app to

◼   ► play music and maybe secondarily watch

◼   ► movies right and not have it be this app

◼   ► that was a device manager for gadgets

◼   ► you know these gadgets that you tether

◼   ► to your computer and you do all this

◼   ► stuff to do that it sort of got away

◼   ► from that and its back to use this app

◼   ► to play music so one observation i

◼   ► thought it would be really cool if Apple

◼   ► did visual playlist making capability

◼   ► drag-and-drop because now we have such

◼   ► good touch on our own our pond laptops

◼   ► that you can actually swipe in touch and

◼   ► create like really create playlists vs

◼   ► creating like those manual add to the

◼   ► playlist kind of nonsense so i am really

◼   ► looking forward to playing hard with

◼   ► that whenever it comes out that's that's

◼   ► my that's my who I have that was on my

◼   ► wish list and I got it

◼   ► there's that I forget what they call the

◼   ► new feature though but I'd it's the one

◼   ► that's like add to your list now or or

◼   ► something like that played now it's like

◼   ► if you're in the middle of a playlist

◼   ► but you're going on next up next that's

◼   ► it that's it up next

◼   ► that to me is I've thought of that

◼   ► feature but never really thought it

◼   ► through enough to like actually like

◼   ► right about it or ask for it

◼   ► I just know i can remember many times

◼   ► being in that situation where I'm

◼   ► playing music I have a playlist that i

◼   ► don't want to stop playing but I'm just

◼   ► digging around my itunes and I say i'd

◼   ► like to hear this song right now or next

◼   ► at least but I don't want to stop the

◼   ► playlist and I don't want to add it to

◼   ► the you know like maybe it's a smart

◼   ► playlists and the smart playlists

◼   ► doesn't even have this it's not what I

◼   ► can't add it to the playlist

◼   ► maybe that's what people also meant for

◼   ► the pandora like service that happened

◼   ► was going to launch which is like the

◼   ► same feature a pen I would love to have

◼   ► pandora features on my own library right

◼   ► like when it's so hard to sum the genius

◼   ► hasn't really been genius for a long

◼   ► time and that's how I feel like they

◼   ► needed to improve that as well so maybe

◼   ► that that comes out in the ABS about the

◼   ► next version of itunes I'm key i'm

◼   ► curious what the I don't think they've

◼   ► shown it i'm looking at the website

◼   ► right now i'm curious what the the

◼   ► windows version will look like Adam

◼   ► camera

◼   ► yeah who cares i know a lot of people

◼   ► have been asking me the Reader's have

◼   ► been asking me of what do I think

◼   ► they're going to do about Windows RT

◼   ► since Windows RT doesn't run the desktop

◼   ► Windows apps and I think the answer is

◼   ► that forever windows RT device you don't

◼   ► get itunes you're not going to use it

◼   ► the whole reason they have it for

◼   ► windows is so that you can use a windows

◼   ► pc to manage your ipods and your iphone

◼   ► not through iCloud and I think that now

◼   ► they're getting to the point with iCloud

◼   ► where they don't really care you had a

◼   ► if you have a PC they would love you to

◼   ► buy an iphone but i don't think they

◼   ► care so much about you being able to

◼   ► tether it to your pc you go through

◼   ► iCloud I i would like they did say

◼   ► though it's coming out for for pc to

◼   ► yeah I you know I think the the thing

◼   ► with the pc itunes was that i always

◼   ► find actually work better than the mac

◼   ► one really yeah

◼   ► huh I just like it just just felt more

◼   ► robust and you know less I've never even

◼   ► tried I tried a few times in 10 years I

◼   ► don't think I've ever

◼   ► don't think I've ever

◼   ► right itunes on pc and it's like I have

◼   ► I have one pc which i kinda try out

◼   ► things on I also really thought that the

◼   ► demo of the mini player was really

◼   ► fascinating because it seemed to me like

◼   ► I could leave my itunes in that mini

◼   ► player state almost all the time and you

◼   ► just type that I like that did the live

◼   ► search i like the way it looks the

◼   ► search results they didn't say it and it

◼   ► is sort of a different visual treatment

◼   ► but it kind of reminds me of the ipad

◼   ► interface with the pop over for the

◼   ► results you know like you just got this

◼   ► little tiny thing you type in the field

◼   ► and then here's the results click on it

◼   ► and you're playing mm so I've missed

◼   ► that part i was busy taking pictures and

◼   ► uploading them so so the scuttlebutt

◼   ► though and itunes kind of plays into it

◼   ► the scuttlebutt is that it that Apple

◼   ► didn't really decide applies a lot of

◼   ► stuff to announce as it before today

◼   ► they had a lot of stuff they wanted to

◼   ► announce in the next month or two and

◼   ► that they've been maybe thinking about

◼   ► two events I mean clearly the big thing

◼   ► that everybody is expecting and it has

◼   ► not yet been announces this ipad mini

◼   ► thing

◼   ► ipad air whatever you want to call it

◼   ► and that they've more or less felt like

◼   ► they had a lot of options as the how to

◼   ► do it should they announced the iphone

◼   ► all by itself like they did last year

◼   ► should they obviously the way they did

◼   ► go announce the iphone with the ipods

◼   ► and have a music event with the iphone

◼   ► or should they have a music event next

◼   ► month with the ipods and this new

◼   ► miniature ipad and call that the music

◼   ► event and I feel like and from what I've

◼   ► heard a couple people have heard is that

◼   ► the decision on that didn't get made

◼   ► until relatively late

◼   ► I mean did not last minute obviously

◼   ► just from the polish and the precision

◼   ► of the of the event they made it but you

◼   ► know relatively speaking as much as you

◼   ► know whatever time it takes to put on a

◼   ► event of that level of Polish that's

◼   ► when they made the decision and I think

◼   ► it kind of fits

◼   ► with the fact that itunes the app is not

◼   ► ready yet so I thought maybe you know

◼   ► seems a little bit and the ipods aren't

◼   ► coming till next monday there you know

◼   ► the the this is not this late the Apple

◼   ► is changing clearly so things are going

◼   ► to be a little different i'm pretty sure

◼   ► you have better idea on what's going on

◼   ► and how this works then I do work what

◼   ► are your thoughts

◼   ► well let me let me do their the second

◼   ► sponsor first or second sponsor is

◼   ► camera+ pro the original and best

◼   ► all-in-one iOS photo and video app it's

◼   ► been around it in the app store since

◼   ► December 2009 and global delight the

◼   ► developers have been improving it ever

◼   ► since the great app so here's some of

◼   ► the stuff that does just off the top

◼   ► does fullscreen live photo filters and

◼   ► video filters and others when you're

◼   ► using it as a camera

◼   ► it shows you the filters that you've

◼   ► selected live as you're shooting

◼   ► including for video real-time full

◼   ► resolution photo editing the filters it

◼   ► has 45 photo filters built-in and

◼   ► instant comparison to the original photo

◼   ► so you can say is this better is this

◼   ► worse is it better is it worse

◼   ► easy-to-use simultaneous sharing to

◼   ► multiple social networks and more

◼   ► it's a great app you can use it as a

◼   ► camera app like the name implies camera+

◼   ► pro but it's also a great app for

◼   ► editing photos you've already taken say

◼   ► with the built-in camera app on your

◼   ► iPhone new features so here's some of

◼   ► the newest stuff they've added a camera

◼   ► plus pro most recent update they've

◼   ► added support for the volume button as a

◼   ► shutter and including the headphone you

◼   ► can also use the headphone if your if

◼   ► your headphones are connected to your

◼   ► iPhone you can use that as a remote

◼   ► shutter for the phone for the camera

◼   ► which is a great feature so next week

◼   ► camera+ pro is running a photo scavenger

◼   ► hunt on Twitter and are giving away a

◼   ► $25 itunes gift card each day monday

◼   ► through friday so all you gotta do is

◼   ► you go to their twitter account which is

◼   ► at camera plus 4

◼   ► that's spelled out see amer APL us PR 0

◼   ► camera+ pro on Twitter check it out

◼   ► you'll get the details and every day

◼   ► somebody's gonna win 25 bucks so check

◼   ► them out the app store camera+ pro and

◼   ► follow him on twitter

◼   ► alright you're back so the iphone it

◼   ► starts with a with Schiller I guess he

◼   ► said a little bit but any more lessons

◼   ► here let me show it to you any gestures

◼   ► and this pedestal i guess they had it

◼   ► for lack of a better word Rises out of

◼   ► the floor and start spinning around I

◼   ► and like I was sitting next to Dan Morin

◼   ► from macworld and I just said you know

◼   ► where do you buy where they buy

◼   ► something like that because you can't

◼   ► just go to the store and buy the

◼   ► pedestal that rises out of the floor was

◼   ► like something out of like a James Bond

◼   ► movie you know like that's where his

◼   ► watch comes out of this crazy

◼   ► over-engineered pedestal that comes out

◼   ► of the floor and they've got these

◼   ► little micro spotlights just to show

◼   ► that just hit the phone that was pretty

◼   ► cool i thought so too i thought that it

◼   ► comes n and I think people got it too

◼   ► because there's a lot of people laughing

◼   ► like it it was it was very well done

◼   ► I mean they did it to the nines I mean

◼   ► and the way that it rotated was super

◼   ► smooth it was timed perfectly with the

◼   ► movie behind it like where when the

◼   ► iphone was exactly sideways to the

◼   ► audience the phone on the video behind

◼   ► it with sideways to the audience but it

◼   ► seems crazy because it only was up there

◼   ► for like a minute it was up for like a

◼   ► minute it spun around twice and then it

◼   ► went down so like somebody that Apple

◼   ► like had the job of like engineering

◼   ► this robot pedestal that for one minute

◼   ► in one event right that's the luxury of

◼   ► having couple hundred billion dollars

◼   ► lying about

◼   ► yeah I do think so and then to fast

◼   ► forward all the way to the end of the

◼   ► event I when the foo fighters came out

◼   ► I had this thought Tim Cook's up on

◼   ► stage and he's saying you know we love

◼   ► to have an act by just being a music the

◼   ► heart of the company in DNA the coming

◼   ► we always like to end with one of our

◼   ► favorite acts and we have one of those

◼   ► acts today and then they put a foo

◼   ► fighters album up so I knew it was the

◼   ► food fighters and everybody started

◼   ► getting excited but I thought well how

◼   ► are they going to come out and i will

◼   ► use what i thought i thought maybe it

◼   ► wouldn't be the full band that wouldn't

◼   ► be drums maybe just the lead singer

◼   ► David Grohl would come out with a guitar

◼   ► and one or two the other guys maybe with

◼   ► guitars that walk out onstage you know

◼   ► but it wouldn't be the full electric

◼   ► setup because there was clearly know

◼   ► where there where that could be and like

◼   ► years ago like I forget if it was a john

◼   ► mayer one of those things but it was in

◼   ► a Moscow knee event though which is a

◼   ► much bigger stage huge stage he came out

◼   ► like from the side like on a thing that

◼   ► rotated around from the back or maybe

◼   ► the African it was but but there was

◼   ► room for something like that and here

◼   ► all of a sudden the screen goes up and

◼   ► this platform comes out again so super

◼   ► smooth this moving platform that the

◼   ► band was on and I i asked at the the

◼   ► hands-on area and at it that somebody at

◼   ► apple said that

◼   ► yeah that was custom to like built that

◼   ► just for the thing

◼   ► well it's pretty impression that was

◼   ► pretty impressive i was like taking a

◼   ► back four minutes like wow idea the way

◼   ► you put those good is that that's those

◼   ► are the sort of little touches that you

◼   ► can do when you've got a hundred billion

◼   ► dollars in cash

◼   ► yeah so my mom I enjoyed myself was just

◼   ► like 44 for a few minutes it felt right

◼   ► damn these guys work really hard to make

◼   ► this happen yeah and I think they do

◼   ► work really hard and presentations it's

◼   ► not as there's a lot of work which goes

◼   ► into it

◼   ► my two cents i do too and I I've been

◼   ► thinking about this and i'm sticking

◼   ► about it in the context of amazon last

◼   ► week to that I think that there's a

◼   ► really strong correlation between a

◼   ► company that's able to put together a

◼   ► cohesive smart easy-to-understand

◼   ► presentation

◼   ► for a product and the fact that the

◼   ► product itself is actually thoughtful

◼   ► and cohesive and well-thought-out like

◼   ► there is you know and it's an inr night

◼   ► sometimes I worry i think well maybe

◼   ► that's just because i'm so close to

◼   ► apple an apple does both those things

◼   ► well does good products and does good

◼   ► things but I thought amazon's thing last

◼   ► week showed that it you know it's true

◼   ► for other companies to wear a really

◼   ► strong presentation from bezels and a

◼   ► really easy to understand message of why

◼   ► you would buy these candles and who

◼   ► therefore right and i think if you look

◼   ► around in the fashion world you can say

◼   ► like there's like if you go to a Tom

◼   ► Ford show and the way then stores are

◼   ► the products are not that I will never

◼   ► fit into one of his heart fits but but

◼   ► there is a cohesive thought process like

◼   ► you know it goes starts from the very

◼   ► top and goes right the way to the bottom

◼   ► and it is across product presentation

◼   ► experience like people don't quite give

◼   ► the importance to the experience part of

◼   ► apple or any company like Apple you know

◼   ► there is like you go to herman miller's

◼   ► you know products when you buy a like an

◼   ► Eames chair

◼   ► it is an experience you don't just buy a

◼   ► word you know you're buying a certain

◼   ► kind of an experienced it doesn't matter

◼   ► whether its cost twenty bucks or two

◼   ► hundred thousand dollars it is about

◼   ► creating that experience and that

◼   ► experiences you're in bed sensibility

◼   ► you need to have it inside you to

◼   ► actually be able to project it to rest

◼   ► of the world and I think that's what

◼   ► Amazon short last night last week and I

◼   ► you know there's even like a rhymin a

◼   ► reason to the people who get trotted out

◼   ► now Amazon did it with one man it was

◼   ► just Jeff basis and he didn't call

◼   ► anybody else and that's one way to do it

◼   ► and I think in the past apple has had

◼   ► two events like that with steve jobs now

◼   ► they're not only they're ever going to

◼   ► have an event like that again I think

◼   ► now it's a team player team player type

◼   ► thing but it's it's almost like

◼   ► parentheticals or layers of a hierarchy

◼   ► we're at the top level there's the root

◼   ► level and that's Tim Cook and then he

◼   ► says

◼   ► ok now we're going to talk about new

◼   ► iphone 5 here's Phil Schiller and so

◼   ► Phil then is like one layer down in the

◼   ► hierarchy and his thing is the iphone

◼   ► and then in the middle of his thing to

◼   ► talk just about the software then it

◼   ► goes to scott forstall and forestall

◼   ► leaves Phil comes back out to close his

◼   ► parentheses and then fill leaves and

◼   ► comes back out and you're back at the

◼   ► root level and then it starts all over

◼   ► again with the ipods and itunes with

◼   ► Eddy Cue and jaws react and with Jeff

◼   ► Robyn coming out to demo the new itunes

◼   ► but guys come out for specific reason

◼   ► and when they leave the guy who

◼   ► introduced them comes back out until you

◼   ► get back to Tim Cook at the end and it's

◼   ► all over

◼   ► compare that to microsoft and at the

◼   ► windows 8 again to borrow your technical

◼   ► term shit show a couple months ago where

◼   ► it's like there was no logic to it but

◼   ► yet it was it just seemed it was almost

◼   ► like the internal politics of the

◼   ► company laid just exposed where here's

◼   ► the people who need to come out because

◼   ► they want to come out but there didn't

◼   ► seem to be any logic to it there's one

◼   ► guy showing the one tablet and here's

◼   ► another guy who comes out to show a

◼   ► keyboard and then here's this other guy

◼   ► who comes out to show a different type

◼   ► of keyboard and then the tablet didn't

◼   ► work you know and now here we are

◼   ► months later and it's not just that

◼   ► their presentation wasn't good now we're

◼   ► at a point now with you know with

◼   ► windows 8 and windows phone 8 where is

◼   ► it going to ship on time are they going

◼   ► to have these things ready for the

◼   ► christmas season and you know it seems

◼   ► like it's a question it in a confusion

◼   ► is not just in your mind it's everywhere

◼   ► right but i always look at those things

◼   ► i always think it's me and it's just

◼   ► like when I was a kid it goes back to

◼   ► when I was a kid if I ever read a book

◼   ► that was like above my grade level and I

◼   ► didn't get it I just thought well i'm

◼   ► just not smart enough

◼   ► I'm not a good enough reader yet I this

◼   ► is beyond me and I just always blame

◼   ► myself and or like if I stayed up late

◼   ► and I got to watch a TV show with my

◼   ► parents that was on late and was like an

◼   ► adult show and I just didn't get it

◼   ► I just didn't understand what the heck

◼   ► is going on just always thought it was

◼   ► me and I still

◼   ► feel that way like I watched that

◼   ► microsoft event and i got like half way

◼   ► through before i started blaming them

◼   ► like halfway through I was like you know

◼   ► I'm just so unfamiliar with Microsoft

◼   ► I'm just so used to apple I don't get

◼   ► this and it just doesn't make any sense

◼   ► to me and I got halfway there that you

◼   ► know what this is just this is just a

◼   ► mess my I had a great editor when I that

◼   ► force.com David sure work he taught me

◼   ► the most important lesson of my life he

◼   ► said you know you're going to write a

◼   ► bar technology going to write about

◼   ► companies are going to write about money

◼   ► but you always have to remember

◼   ► everything company's products they're

◼   ► all about people companies are people

◼   ► you're not right in the garden

◼   ► institution you're writing about people

◼   ► who just don't know it you PA attention

◼   ► to the people and their own internal

◼   ► politics and their own internal

◼   ► confusion that's the company right there

◼   ► for you and that's exactly what i

◼   ► intuitively you are getting on to that

◼   ► tina glomming onto that thing when you

◼   ► look at the the nokia people write like

◼   ► five years ago they didn't have that

◼   ► level of confusion

◼   ► except they had a certain type of a CEO

◼   ► who was so metrics driven whose

◼   ► background was law and the guy who was

◼   ► continually pulling the you know was the

◼   ► puppet master was finance guy so they

◼   ► were only going to do things which made

◼   ► sense to them and that sprinkle the

◼   ► things that made sense in a spreadsheet

◼   ► right and that's exactly what it is it's

◼   ► like company that people kill people

◼   ► make things companies don't make things

◼   ► like how is that like so difficult for

◼   ► people to understand the other thing

◼   ► about today's presentation which I've

◼   ► seen it every single time between

◼   ► various product groups in a filler

◼   ► forestall and all these people come and

◼   ► go there is that little video from

◼   ► Johnny I've and Bob Mansfield tells you

◼   ► though that the guys were making it

◼   ► happen while these guys are making it

◼   ► happen so there is there is like a

◼   ► connective tissue that is designed

◼   ► manufacturing and the internal hardware

◼   ► technology I think that's really

◼   ► important for the company and I almost

◼   ► feel like like you could feel the pride

◼   ► that they have in it like like everyone

◼   ► for all they get caught up in some of

◼   ► these details like the emphasis on the

◼   ► Sapphire lens on the thing and it's like

◼   ► all anybody really cares about is does

◼   ► the camera really take good pictures but

◼   ► they're so you know and it looked

◼   ► awesome is my favorite part of that one

◼   ► of my favorite parts of that video of

◼   ► how they're making it I like that part

◼   ► with the laser cutter and I like that

◼   ► part where they take the Sapphire cut it

◼   ► up into a bunch of circles and then they

◼   ► have that like little suction cup thing

◼   ► coming and picking them off and moving

◼   ► them down so don't like those too

◼   ► I like my favorite like just watching

◼   ► them like the stuff they do it's just

◼   ► amazing i'm like i'm always amazed at

◼   ► the engineering which goes into the I

◼   ► I'll like I was so obsessed with the

◼   ► Retina Display MacBook Pro not because

◼   ► it's a great laptop I just feels right

◼   ► look at that engineering like the very

◼   ► idea that you're going to engineer the

◼   ► whole damn thing so that it looks a

◼   ► certain way and it works a certain way

◼   ► and it like nobody does that like you

◼   ► know that's that's the problem i think

◼   ► did you catch the part in the video

◼   ► where they said that like all right

◼   ► here's one iphone 5 frame comes down the

◼   ► pipe take a snapshot of it and analyze

◼   ► exactly the dimensions that it got cut

◼   ► and you know that this one piece of

◼   ► aluminum is cut and then you go over and

◼   ► there's like here's the camera and they

◼   ► have like 37 cameras that they've imaged

◼   ► and they pick the one that is the most

◼   ► ideal fit for this particular iphone

◼   ► frame I mean that's crazy i'm pretty

◼   ► sure they're all the theme I it almost

◼   ► defies belief

◼   ► you know but that you know why not

◼   ► though if it's going to do it why not i

◼   ► guess there is some very like they said

◼   ► they're measuring these things down two

◼   ► micron and so if there's like a micron

◼   ► or two difference in this one and that

◼   ► one and there's a micro to difference in

◼   ► this iphone 5 frame and this iphone 5

◼   ► frame

◼   ► why not pick the one that's the big down

◼   ► to the micron better fit right but it is

◼   ► obsessive I mean it really is and it

◼   ► shows the rich shows and the result is

◼   ► nothing wrong with that i think the the

◼   ► lot of people don't know this the

◼   ► sapphire

◼   ► glasses what is on the color on these on

◼   ► these high-end watches right and that's

◼   ► I think I was just like when I was

◼   ► watching that is like wow they really

◼   ► were paying attention like the scratches

◼   ► on on the lenses are a problem and they

◼   ► picked the right solution I'd and I do

◼   ► think I think the comparison to like

◼   ► just to sort of bring the show full

◼   ► circle but to go back to the high-end

◼   ► watches I do kind of feel like that's

◼   ► the level of craftsmanship that they're

◼   ► bringing to this and we haven't really

◼   ► you and I haven't which we should

◼   ► probably bring the shoulder him but we

◼   ► haven't really talked about the iphone 5

◼   ► itself however you should talk about it

◼   ► I I mean I want to know what you think

◼   ► like literally I late i think like

◼   ► everybody else I want to know what you

◼   ► think you know III don't know I i guess

◼   ► my first impression is just that it's

◼   ► almost startlingly lighter-weight I mean

◼   ► it really you know looking at the

◼   ► numbers in grams just doesn't seem to do

◼   ► justice to when you put it in your hand

◼   ► to sort of bouncing up and down had had

◼   ► different fields

◼   ► other than that you know it's just nicer

◼   ► newer faster iphone and android and i

◼   ► don't mean that to say that I'm

◼   ► disappointed it's you know it's like

◼   ► what last year you know this is what

◼   ► they do you know I I loved in internal

◼   ► the internal work which is gone into it

◼   ► i love the radio engineering they've

◼   ► done which is pretty amazing kudos to

◼   ► them the new chip is six is pretty again

◼   ► the kind of stuff nobody really cares of

◼   ► art yeah you know what they're going to

◼   ► care about is when everything is twice

◼   ► as fast yeah and I was talking to anand

◼   ► from a non-tech and you know he's like I

◼   ► always whenever I see him at these

◼   ► events I always check with him because

◼   ► he knows these components let's try it

◼   ► out but inside out and he said yeah

◼   ► that's you know the the description of

◼   ► the chips they're using for the a sexist

◼   ► yeah that should be twice as fast as the

◼   ► 4s which is huge

◼   ► pretty big deal like such a tiny pack

◼   ► I've mentioned this before and it it it

◼   ► really you know it because I do a lot of

◼   ► web surfing sir i read a lot of websites

◼   ► on the phone it's a one of the main

◼   ► things i do i would buy an iphone if if

◼   ► it was the only a pinhead with safari I

◼   ► would be happy i would miss all the

◼   ► other stuff but I could get by

◼   ► I and it's like it's easy to forget it

◼   ► as we often waiting for the network if

◼   ► you have spotty connection or whatever

◼   ► but it's easy to forget just how much of

◼   ► the time it takes when you're loading

◼   ► web page is the phone rendering the HTML

◼   ► like it's actually because our computers

◼   ► have gotten so fast at it that they

◼   ► don't take much time to render a page

◼   ► where is the phone still does like when

◼   ► you load the new york times com

◼   ► it takes time for the phone to just

◼   ► render it let alone the network so 2x

◼   ► improvement in speed is is huge i think

◼   ► i want to know what what to do next like

◼   ► what kind of engineering internal

◼   ► engineering they do next I'm still very

◼   ► obsessed about that i think you know

◼   ► let's like before we go I think we

◼   ► should we should really take a minute