The Talk Show

◼   ► I've got two things that I'm obsessed

◼   ► with this week i'm obsessed with with

◼   ► twitter and what they're doing with

◼   ► their api and and I remain obsessed with

◼   ► the retina macbook pro yeah what it

◼   ► means for software and I've

◼   ► coincidentally been working on both of

◼   ► those things you're a perfect guest I

◼   ► Craig Hockenberry for for this week's

◼   ► show

◼   ► you've got twitterrific know the twitter

◼   ► client for every single platform that

◼   ► comes from apple and you're working on a

◼   ► upgrade to xscope which is how you how

◼   ► would you pitch xscope and not uh it's a

◼   ► tool for developers and designers to

◼   ► make sure everything that they see

◼   ► on-screen is what they expect its let

◼   ► you test some sample i use the losing

◼   ► ground loop is what I use all the time I

◼   ► know there's other tools rulers you can

◼   ► snap things to guide you can make things

◼   ► exactly you know you'd but the loop is

◼   ► what I mean that's like a magnifying

◼   ► glass

◼   ► yeah it is that the loop is is probably

◼   ► one of my most used tools as well

◼   ► because you know the design or something

◼   ► is your comp a photo composition or

◼   ► something like that and you know you

◼   ► gotta make sure that this button is

◼   ► really you know five pixels over from

◼   ► this line and and that kind of thing

◼   ► what you want to talk about first

◼   ► probably best to talk about Twitter ok

◼   ► that's the thing that the the most

◼   ► people are concerned about these days

◼   ► and you you've had a lot to say and I

◼   ► know like and I I thought it was notable

◼   ► because he called it out large our

◼   ► friend Lex Friedman over at macworld had

◼   ► an article where you kind of went around

◼   ► and talked to several twitter client

◼   ► developers but then he called out in

◼   ► particular upfront and i thought was

◼   ► notable was that he said a number of

◼   ► twitter client developers simply did not

◼   ► want to speak on the record because they

◼   ► feel relations are so frayed between

◼   ► client developers and Twitter itself

◼   ► that they just don't even want it

◼   ► there's only one their name on anything

◼   ► now you you did speak that right

◼   ► yea though i was very carefully chosen

◼   ► words right you know

◼   ► I that the problem for for me and for

◼   ► that the company is that we have a good

◼   ► relationship with twitter over the years

◼   ► right it's like that it's been a

◼   ► symbiotic relationship you know we've

◼   ► helped them you know in the very early

◼   ► days you know things like coming up with

◼   ► the bird logo right coming up with a

◼   ► name tweet

◼   ► I mean we have substantially contributed

◼   ► to their ecosystem right and they give

◼   ► us a platform to make a product which we

◼   ► make money off of i would go further

◼   ► than that too though and I mean this

◼   ► sincerely not because you're hearing

◼   ► blowing smoke up your butt but that I

◼   ► really do feel though that with the

◼   ► initial twitterrific for iphone you

◼   ► really well actually i think it probably

◼   ► goes back to the one for the mac

◼   ► actually because I was the first version

◼   ► of twitter if it was the mac only client

◼   ► and and I i think that you really really

◼   ► simplified and focused on what a minimal

◼   ► incoming stream of information from

◼   ► Twitter could be presented as right

◼   ► right huh

◼   ► they're in which i think was very

◼   ► different than what you were getting at

◼   ► the time from twitter.com on the web and

◼   ► and like you said I definitely think

◼   ► that that certainly for you but i would

◼   ► say you guys are emblematic of the

◼   ► client developer community as a whole

◼   ► that it's been a symbiotic relationship

◼   ► yeah yeah and you know I if the the API

◼   ► guidelines that they announced the post

◼   ► last week it everybody's going to be

◼   ► fine in the short term right but the

◼   ► tweet pot and I've talked to pod and

◼   ► unity pots coming you know they're fine

◼   ► we're fine

◼   ► in the short term like this is the thing

◼   ► that I pointed out the election sake

◼   ► nobody needs to worry about their

◼   ► favorite third-party twitter client for

◼   ► now

◼   ► key word there is for now I there they

◼   ► built a fence around us right we can't

◼   ► grow beyond a certain amount and

◼   ► you know luckily that amount is is

◼   ► fairly large right now and I think that

◼   ► they were that they thought very long

◼   ► and hard about how that fence should be

◼   ► constructed but you know regardless

◼   ► there's a fence there now it's a very

◼   ► weird restriction and more i think about

◼   ► the more weird i find that because I

◼   ► think I can't think of any other

◼   ► platform where the platform owner and

◼   ► and again I don't want to be accused of

◼   ► hypocrisy for saying that Twitter

◼   ► shouldn't wield any control over their

◼   ► thing yet I accept that Apple wield

◼   ► significant control over the app store I

◼   ► I don't think I'm being hypocritical

◼   ► about this because I at least understand

◼   ► apples motivations for the control that

◼   ► they will I don't understand what

◼   ► Twitter is trying to do here and with

◼   ► the limit i guess on what I guess the

◼   ► idea what the limit is if they put a

◼   ► limit on it no single client could ever

◼   ► grow so large that it would rival

◼   ► Twitter itself

◼   ► yeah that kept me is it's it's but the

◼   ► the restrictions for based upon fear arm

◼   ► they fear something becoming you know

◼   ► right now that the third-party clients

◼   ► are small small percentage of of twitter

◼   ► right that the average person goes and

◼   ► gets the the Twitter branded client

◼   ► they're happy with it everything's great

◼   ► or they use the website again that's you

◼   ► know that's fine as far as we're

◼   ► concerned you know it's only the the

◼   ► power users and the you know people have

◼   ► been using Twitter a long time that that

◼   ► really even know that the third-party

◼   ► clients exist and you know why they want

◼   ► them armed but it's it's it's pretty

◼   ► clear to me that that promoted tweets

◼   ► are going to be a part of this you know

◼   ► 1.1 API right there are going to be ad

◼   ► start showing up in the timelines and

◼   ► I'm pretty

◼   ► your Twitter's fear is that you know

◼   ► that small percentage now could turn

◼   ► into a pretty huge percentage if people

◼   ► if they start getting aggressive with

◼   ► the promoted tweets and people start

◼   ► getting pissed off you know they're

◼   ► gonna I don't want this crap you know

◼   ► seeing you know I'm gonna go get a good

◼   ► to get that

◼   ► tweetbot or twitterrific I see my

◼   ► thought on that is that I and this to me

◼   ► would be a perfectly reasonable

◼   ► restriction to me would be if they said

◼   ► look we're going to have these promoted

◼   ► tweets and you have to show them and so

◼   ► even if your twitter client has like a

◼   ► filter feature where you can put

◼   ► keywords in that filter out tweets or

◼   ► you can you know I i know some clients

◼   ► have like a blackout button where you

◼   ► can say God group is going on about a

◼   ► Yankees game black amount for 12 hours

◼   ► and then it doesn't show tweets from me

◼   ► for 12 hours and then all of a sudden

◼   ► you wake up in the morning and my tweets

◼   ► are back you don't have to remember to

◼   ► turn it off cool features like that very

◼   ► useful very smart clever but i would

◼   ► just say that the rule would be if it's

◼   ► a Promoted Tweet if it tweet it comes in

◼   ► with this Promoted Tweet metadata you

◼   ► have to show it regardless of you know

◼   ► filters or features or stuff like that

◼   ► and I to me i know some people would

◼   ► still complain about that because you

◼   ► cannot please enter some people who

◼   ► really wanted block ads the hell are

◼   ► high water

◼   ► yeah I team it would be but to me that

◼   ► would be perfectly reasonable that

◼   ► wasn't the problem then is how far do

◼   ► you go with those you know you must do

◼   ► this i mean what happened of cards come

◼   ► out right and the cars are there are

◼   ► there things with the the partners right

◼   ► in the partners you know some companies

◼   ► you know paid to have a card on Twitter

◼   ► right they want you to see it right and

◼   ► i remember that everything like that

◼   ► it's like a crap you know I don't want

◼   ► to add cards you know I don't really

◼   ► care about that right well and that's

◼   ► and that really gets to the heart of my

◼   ► fear about the future twitter because I

◼   ► one of the things I love about twitter

◼   ► is because it's extinct and it forces

◼   ► everybody to be 16 it it put it on the

◼   ► way it always feels like at least a bit

◼   ► of a chore to read my email and

◼   ► yeah never feels like a chore to go

◼   ► through my Twitter yeah you know and the

◼   ► busier I am or the longer it's been

◼   ► since I've checked maybe the faster i

◼   ► scroll and more i'm screaming what i'm

◼   ► at least looking at everything and

◼   ► because everything is that that's what I

◼   ► worry about cards ruling because a card

◼   ► in there all of a sudden like one tweet

◼   ► is the height of the screen

◼   ► yeah I got the phone at least and ipod I

◼   ► don't know what the interaction is going

◼   ► to be there it just it's it's weird

◼   ► because it its it's taking that small

◼   ► efficient piece of communication and

◼   ► blowing it up right right and blowing it

◼   ► up has many different combinations right

◼   ► making it bigger making it well and it's

◼   ► making a very very a very decided

◼   ► opinion about what the tweet should look

◼   ► like

◼   ► whereas I think that part of the reason

◼   ► twitter has been such an innovative

◼   ► playground for user interfaces is that

◼   ► there it's really just been look it's a

◼   ► hundred and forty characters of text and

◼   ► a name yeah and-and-and if you want if

◼   ► you want their the name's avatar you

◼   ► know and yeah i do what you want with it

◼   ► so like for example I mean all the

◼   ► mobile clients aren't aware of when they

◼   ► are aware of the URL for like like a

◼   ► twitpic or any of these picture hosting

◼   ► services in the mobile they don't show

◼   ► the whole image by default because it

◼   ► would be too big in the screen is so

◼   ► small so they show a thumbnail and if

◼   ► you want to see it you tap it and it's

◼   ► another view like I I just think on a

◼   ► mobile boy that's how card should work

◼   ► is it should be something you you know

◼   ► shouldn't be something you put in the

◼   ► main timeline but I think that's what

◼   ► they want I think i'm not even sure it

◼   ► may be by the letter of the law that's

◼   ► what they're already demanding well

◼   ► that's that's that's the big question

◼   ► right now is that the other the-- they

◼   ► have that the guidelines right they've

◼   ► published guidelines understand that

◼   ► those are going to be requirements right

◼   ► well there's good there's always going

◼   ► to be some editing there right that they

◼   ► that they've been pretty open thing you

◼   ► know well okay the sum of the stuff is

◼   ► we're still trying to figure it out or

◼   ► yeah it wasn't worded quite right you

◼   ► know or maybe this wording is oriented

◼   ► towards people who are doing

◼   ► no tweets and line on a website vs

◼   ► people that are doing tweets and if a

◼   ► native app that there's obviously gonna

◼   ► be a lot of a work there on their end to

◼   ► turn those guidelines into requirements

◼   ► right and i think that a lot of that is

◼   ► the lot of those requirements are going

◼   ► to be about what they feel is important

◼   ► in the timeline regardless of what

◼   ► third-party clients thanks is important

◼   ► to be in the timeline right with the

◼   ► user limit and I think I mentioned this

◼   ► last week with Michael lot but I just

◼   ► keep thinking about is that it's such a

◼   ► weird constraint to put on developers

◼   ► and like i said i can't think of anybody

◼   ► else who's done it and even Apple who I

◼   ► think most people would hold up is the

◼   ► company that's most willing to stress

◼   ► its relationship with developers in the

◼   ► name of maintaining its own control over

◼   ► its platform doesn't place limits on how

◼   ► many how successful you can be right and

◼   ► that includes and you say well that's

◼   ► because they're taking thirty percent

◼   ► but that also includes free apps and

◼   ► here's a to me a perfect example of that

◼   ► is the amazon kindle app which is free

◼   ► download so apple doesn't make any money

◼   ► if anything Apple loses money because

◼   ► they're paying the bandwidth for the

◼   ► downloads of the candidate and the more

◼   ► people who download that two iphones and

◼   ► ipads the stronger the kindle rival to

◼   ► Apple's own ibooks platform gets yet

◼   ► there's no limit its not like well your

◼   ► own you know you can you can have

◼   ► 500,000 downloads and then you've got to

◼   ► come to us and we're going to talk and

◼   ► it's you know if everybody that if every

◼   ► single iphone user download the kindle

◼   ► app that's ok alright but that's I think

◼   ► that's one of the things that makes me

◼   ► sad about that this new fence that we

◼   ► were dealing with this that

◼   ► it there's never going to be another

◼   ► great third-party twitter app right to

◼   ► horrific Tweety tweet bot that's it

◼   ► you're done right there there's you know

◼   ► some guy can sit down and say okay I'm

◼   ► going to write this awesome twitter app

◼   ► he's never gonna sell more than 200,000

◼   ► copies of it right

◼   ► that's the bottom line and that's what

◼   ► Twitter wants and the economics of the

◼   ► app store in the competitive situation

◼   ► in terms of what you can get away with

◼   ► pricing yeah rap at it's just not that

◼   ► much money and nobody out areas going to

◼   ► say well if you charge for bucks its

◼   ► four hundred thousand dollars but the

◼   ► bottom line is that four hundred

◼   ► thousand dollars is not a lot of money

◼   ► because as you are well aware and our

◼   ► prime example of its even if you want

◼   ► even if you can get it all in the year

◼   ► if you could write the app and get honor

◼   ► thousand users in a year which it

◼   ► probably isn't gonna happen

◼   ► it's an ongoing relationship as you

◼   ► evolve with Twitter and keep the appt

◼   ► going on you've been working on some

◼   ► version of twitter if expense like

◼   ► 2006-7 i think was the first version but

◼   ► yeah it's been a while so it's long

◼   ► enough not to remember when you started

◼   ► right so that HAP the cap x the pricing

◼   ► of apps is you know even if you think

◼   ► that a 400 500 thousand dollars a lot of

◼   ► money it's really not an especially

◼   ► since it's really really hard for one

◼   ► guy to do it alone

◼   ► so yeah fighting it you know for it for

◼   ► top-shelf iOS app you spend a hundred

◼   ► two hundred thousand dollars i mean

◼   ► don't forget out with a 30-percent cut

◼   ► right i mean it right it's get sliced up

◼   ► very quickly

◼   ► yeah is it that's why say there's no and

◼   ► you're absolutely right about it being

◼   ► the UI playground right we found it very

◼   ► exciting to build what put our clients

◼   ► in fact that the new version that we're

◼   ► working on now it's got some really

◼   ► great innovations in it you know things

◼   ► that people are going to see and go over

◼   ► with me to put that on our appt right

◼   ► just like pull-to-refresh right right

◼   ► that can lauren put that in and like Oh

◼   ► started showing up everywhere now it's

◼   ► in the OS

◼   ► yeah it behaves a little bit differently

◼   ► in the OS but that the concept and

◼   ► everything is still there

◼   ► and and it's it's a good idea right and

◼   ► that would not have existed without with

◼   ► but without sweetie i also think and and

◼   ► again and this one may not be a pull to

◼   ► refresh I really was like that lauren

◼   ► lauren bennett that but like the first

◼   ► app I can remember that had infinite

◼   ► scroll was buzzes no it's not a bird

◼   ► hi-yah yet her feet yeah where you got

◼   ► to the bottom and the assumption was hey

◼   ► you've scrolled to the bottom one and I

◼   ► just show you more tweet for older

◼   ► tweets from the timeline you're in right

◼   ► now

◼   ► mhm and it was you know it's like magic

◼   ► was like I don't have a little button

◼   ► I just scroll to the bottom it bounced

◼   ► and then buhay they just faded in 15

◼   ► minutes

◼   ► yeah yeah that was a great client I its

◼   ► and you know it you know for every great

◼   ► Twitter third-party app that succeeded

◼   ► there's been a lot of other great ones

◼   ► that haven't right they it's been really

◼   ► interesting what five six years of of of

◼   ► Twitter clients and and a lot has

◼   ► happened over that time and that's again

◼   ► that's what makes me sad right that

◼   ► that's going to stop happening so here

◼   ► is a quote that lex had from an unnamed

◼   ► developer a developer who did not want

◼   ► to be named and i will do not believe to

◼   ► be you and i hope it's now I know why

◼   ► was I was that that that was one of them

◼   ► well you know today things you know as a

◼   ► distributed quote right like what people

◼   ► are gonna be getting all that guy's ok

◼   ► that's all but one thing I've learned

◼   ► over the years is that whenever you read

◼   ► an article that quote some people but

◼   ► has did not want to be mentioned also

◼   ► double check in your mind if it makes

◼   ► sense that one of the people quoted

◼   ► might have said okay

◼   ► that said off the record because they've

◼   ► already spoken to the reporter so my

◼   ► thing is for a common but i'm saying its

◼   ► more common than you might think that

◼   ► somebody who is quoted by name

◼   ► will also then say ok that's it for the

◼   ► record you want me to say something off

◼   ► the idea that you want to watch you want

◼   ► some juice yeah right

◼   ► I so I just you know I didn't

◼   ► double-check I want to put your now tied

◼   ► with that was not me uh but he said that

◼   ► we pointed out that Twitter left the

◼   ► door open for developers by saying that

◼   ► once they hit the user caps it's not

◼   ► they don't say that's this and this is

◼   ► part of what really annoys me about that

◼   ► message is they don't say I would almost

◼   ► rather than say that's it you're done

◼   ► hit the bricks or something like it was

◼   ► so vague because it could have been

◼   ► anything but they more like I said once

◼   ► you hit the user limit and you got to

◼   ► come talk to us whenever but somebody's

◼   ► being vague like that it's their way of

◼   ► saying no they're afraid to say now

◼   ► right

◼   ► well my other that has been my that's my

◼   ► take on it right if I got that's not

◼   ► gonna happen

◼   ► my other thought though is that what

◼   ► they want to do is evaluate are you a

◼   ► threat is there a revenue-sharing thing

◼   ► I you know because and I I you know

◼   ► again I don't have a twitter client so

◼   ► it's a lot easier for me to say this

◼   ► then then you have a popular to a client

◼   ► might think about it but to me it would

◼   ► make it might make some sense that if

◼   ► you hit your user cap and you talked to

◼   ► Twitter that they might you if you're

◼   ► selling let's say four dollar twitter

◼   ► client that they might say okay we want

◼   ► ten percent of each sale

◼   ► henceforth you say you would you know

◼   ► you'd and your next hundred thousand

◼   ► users would cost you know couple

◼   ► thousand dollars and feeds to Twitter

◼   ► introduction

◼   ► that's not what Twitter wants I don't

◼   ► want they don't want money from us they

◼   ► want money from advertisers right and

◼   ► advertisers don't like hearing well okay

◼   ► there's some people out there that don't

◼   ► see your ad because they've paid money

◼   ► right right there they want they want to

◼   ► reach every eyeball they want to force

◼   ► their message upon you

◼   ► right and that's what's going to happen

◼   ► right because that's and I guess that's

◼   ► what I keep banging my head up against

◼   ► is that there's all sorts of ways for

◼   ► twitter to monetize the whole thing what

◼   ► they already have in a nice way that's

◼   ► profitable but that there's very very

◼   ► few ways that they can monetize this

◼   ► whole thing and

◼   ► way where they become like a hundred

◼   ► billion dollar valuation standalone

◼   ► mega-corporation another to another

◼   ► google or facebook our highway right

◼   ► right

◼   ► it's it i would bet I i don't know i

◼   ► don't know this to be a fact that i

◼   ► would bet that there's a huge internal

◼   ► debate at Twitter between the developers

◼   ► and the business people write that the

◼   ► developers see the value in that

◼   ► openness in that letting you know

◼   ► letting the information flow and yeah

◼   ► you could make some money off of that

◼   ► flow of information right and the other

◼   ► than that it's totally monetizable they

◼   ► see the benefits and the dangers I think

◼   ► I think they see both sides that once

◼   ► you start closing this stuff off and say

◼   ► yeah you know if you don't need

◼   ► innovation from the outside and stuff

◼   ► like that that man you can really get

◼   ► you that's how you get blindsided by

◼   ► somebody else now and the end of you

◼   ► know that the the suits the business

◼   ► people look you know that the whole

◼   ► advertising is a very predictable thing

◼   ► right business people like

◼   ► predictability it's it's a it's a it's a

◼   ► proven thing right look at facebook is

◼   ► done Google's done it you know you have

◼   ► a popular channel you can make money off

◼   ► of the people that watch that channel

◼   ► it's that simple

◼   ► I've told you the story about how tweet

◼   ► came about the word tweet i don't think

◼   ► you did

◼   ► yeah it's a the the first version of

◼   ► twitter if occur which we basically

◼   ► built the first version twitterrific

◼   ► behind a day gotta to a working state

◼   ► you know enough functionality to show to

◼   ► a designer kind of thing and they loved

◼   ► it we all immediately started using it

◼   ► internally and I don't have a problem on

◼   ► the menus

◼   ► it's like you know I needed to come up

◼   ► with a noun for what you were doing with

◼   ► these things around are you an out right

◼   ► because because you could select

◼   ► something in that timeline and then what

◼   ► do you do with that selection that

◼   ► selection needed a name

◼   ► mm so i can start calling twits it was

◼   ► just like the just top of the head kind

◼   ► of thing and it kind of stuff but nobody

◼   ► liked it

◼   ► nobody at all it was just like that's

◼   ► kind of meaning you know well because

◼   ► it's in it and us us english it's

◼   ► synonymous with a dimwit

◼   ► right exactly and the we have ever again

◼   ► back of symbiotic relationship with

◼   ► twitter to know friends it leo laporte

◼   ► look at all that he yeah that was

◼   ► another consideration right it's like

◼   ► you know Kaylee was already using

◼   ► Twitter right I don't want to go there

◼   ► arm so back to the symbiotic

◼   ► relationship with twitter they were

◼   ► using this beta version of twitter if

◼   ► they loved it as much as we did you know

◼   ► it was pretty obvious having this thing

◼   ► on your desktop was a good thing and

◼   ► they didn't like to it either and they

◼   ► realize that the that there was a

◼   ► problem there and one of their api

◼   ► engineer of getting blamed cook said you

◼   ► know it David land on the bird icon

◼   ► right so we have the the bird everybody

◼   ► loved the bird at all that was was great

◼   ► he says you know you got the bird want

◼   ► your column tweet

◼   ► I was like haha you know Oh problem

◼   ► solved

◼   ► and in fact the the first verse you know

◼   ► I had to go through all the UI and and

◼   ► change everything and and now basically

◼   ► to a search and replace for twit to

◼   ► tweet and you know we release it and

◼   ► it's like okay there it to it they're

◼   ► gonna be called tweets from now on the

◼   ► fact that the version 101 there was some

◼   ► tool tips that I had missed that

◼   ► affected the release notes it says you

◼   ► know remove the remaining twits and

◼   ► again that it's that was just it's the

◼   ► perfect example of how a third party and

◼   ► Twitter can work together to make

◼   ► something meaningful

◼   ► it's funny that the bird came first and

◼   ► yeah we tweet didn't jump out at you

◼   ► yeah it in retrospect it's like you know

◼   ► what we think I think it's because you

◼   ► were too close to it I think that once

◼   ► your guys get too close to something

◼   ► like that and the bird you're already

◼   ► comfortable with the bird you don't even

◼   ► see it it and we met anyone and we've

◼   ► been so we'd seen twit before we had the

◼   ► bird right the twit preceded the bird so

◼   ► it was like we kind of locked in with

◼   ► twitter and it was it again somebody

◼   ► with a little bit of distance from the

◼   ► project can make a better decision about

◼   ► a lot of times than the people that are

◼   ► just right in there and that's all they

◼   ► see so and so what do you think you

◼   ► think your thing in near-term we don't

◼   ► need to worry that it's not yeah the NL

◼   ► the end is not not the bad guy and might

◼   ► be on tap pots the blog post title was

◼   ► as perfect right don't panic right

◼   ► there's no reason to panic but yea

◼   ► long-term that don't expect there to be

◼   ► Twitter clients and around and if you've

◼   ► got one right if you if you got a user

◼   ► token for twitterrific or four Tweetbot

◼   ► you're fine right don't go and delete it

◼   ► right don't go into your app settings on

◼   ► the Twitter homepage and and delete that

◼   ► because you're losing your place in line

◼   ► but

◼   ► you know as long as you've got the

◼   ► authentication token you can use that

◼   ► product as long as it exists and it is a

◼   ► different story for apps like

◼   ► twitterrific and Tweetbot that are

◼   ► already successful and presumably over

◼   ► the hundred thousand that limit

◼   ► we're gonna get you get double what

◼   ► you've already got ahead of you before

◼   ► you run into the got to come talk to us

◼   ► you know close yeah let's suppose the

◼   ► door come on in and close the door back

◼   ► to back to the fence about the fences a

◼   ► long ways away which is a big fat wads

◼   ► and whoever else with the echo phone

◼   ► number which is a big big difference

◼   ► from the poor guys out there who just

◼   ► have this idea that it's like sketched

◼   ► out on paper that they haven't that they

◼   ► know is an awesome idea but they haven't

◼   ► started yet and now they're looking at

◼   ► that hardcore hard-coded permanent limit

◼   ► of a hundred thousand yeah with the

◼   ► hearing that hearing that that they were

◼   ► shutting art that they were just going

◼   ► to take the don't build that fence can

◼   ► hear my dog barking your hot that's yes

◼   ► okay um we love to beat we were you know

◼   ► the city's first post kind of put the

◼   ► fear in our hearts that they were going

◼   ► to shut down the API right right i think

◼   ► on the table it was like yeah this year

◼   ► I'm Peter let's do and that's what

◼   ► that's where should I mean we would work

◼   ► on this new version twitterrific for the

◼   ► last six months right i mean where we

◼   ► were seriously thinking okay what are we

◼   ► going to do if they if they totally shut

◼   ► it down

◼   ► you know what's with our exit plan here

◼   ► so hearing that they're lettin that the

◼   ► established players stay around it

◼   ► that's that's great news for us and I'm

◼   ► sure of the guys at a pox or thinking

◼   ► the same thing right minded they got up

◼   ► i think they're good they're gonna have

◼   ► a problem with the the mac client right

◼   ► is it it there aren't a lot of user

◼   ► tokens that they've accumulated from the

◼   ► beta that and have and how I get more

◼   ► have they said when then add applies it

◼   ► applies when they do the switch over to

◼   ► the version

◼   ► point one of the eight that's the date

◼   ► when when the count starts I don't think

◼   ► that's one of the big point don't I

◼   ► presume is when I think it's I think

◼   ► it's as of the announcement

◼   ► Oh mmm yeah I thought maybe it was as of

◼   ► the standpoint switch over to the 1.1 a

◼   ► API and I don't know that I wasn't clear

◼   ► yet another it wasn't clear in that

◼   ► message that the sweet spot for the mac

◼   ► maybe the first client to rid of it to

◼   ► run into this problem in fact I suspect

◼   ► it will be

◼   ► it's a and again that's just that shows

◼   ► the problem right

◼   ► it's a great piece of software that

◼   ► they're not gonna be able to sell one of

◼   ► the ways I feel like Twitter could tweak

◼   ► this and in a very apple-like wait in a

◼   ► way that Apple has has not really made

◼   ► any major changes to the appstore

◼   ► fundamentally it's that is exactly what

◼   ► they announced it as but they've made a

◼   ► slew of minor course adjustments here

◼   ► and there you know with the show so for

◼   ► example I've one perfect example that

◼   ► was real frustrating early on in the app

◼   ► store was that whole rule against

◼   ► duplicating built-in behavior and so

◼   ► they were saying what no Calendar apps

◼   ► because the phone has a built-in

◼   ► calendar app even though all of these

◼   ► guys have ideas for calendar you is that

◼   ► are nothing like the apple one and the

◼   ► whole reason we're going to do it is the

◼   ► frustrated and then Apple backed away

◼   ► from there and they were little that's

◼   ► like all right that never happened you

◼   ► can put calendar absent now they may not

◼   ► let you they still don't let you switch

◼   ► the default calendar system-wide you

◼   ► know and they can't do famous right with

◼   ► Sparrow you can't set a default email

◼   ► client you can't set chrome as your

◼   ► default browser but at least you're

◼   ► allowed to put it in whereas a course

◼   ► correction so one way that I feel like

◼   ► Twitter could course correct on this

◼   ► would be to raise that limit a little

◼   ► bit ly listen Luke yeah loosen the reins

◼   ► 500,000 is really low and i know that

◼   ► for some people out there it's like man

◼   ► a hundred thousand users in my app would

◼   ► be fantastic but in the grand scheme of

◼   ► things it is you're selling two-dollar

◼   ► apps or something like that it is not

◼   ► that much and and conversely a hundred

◼   ► thousand users to twitter is nothing

◼   ► exactly what I could the the number of

◼   ► signups on a day right so I and so

◼   ► that's what i think is that trying to

◼   ► think this through logically and just in

◼   ► the benefits of everybody i do

◼   ► understand that Twitter doesn't want to

◼   ► let any individual client grow so large

◼   ► that it could threaten you know like

◼   ► there was that thing last year where

◼   ► that one company bought a bunch of

◼   ► Twitter clients that accounted for like

◼   ► forty percent twitter client usage and

◼   ► then they started talking about

◼   ► hey we're going to build our own Twitter

◼   ► like service and let all the users of

◼   ► our apps sign up for that too i think i

◼   ► think that had a lot to do with the

◼   ► current policies yes I really death you

◼   ► know I talked earlier about fear and

◼   ► that's when the fear began it's like oh

◼   ► crap ok somebody to come out come along

◼   ► and broadside us and after exposure set

◼   ► set that number at a number that that

◼   ► was is a feasible competitive threat to

◼   ► twitter which is a lot higher than a

◼   ► hundred thousand and you can even codify

◼   ► it in the guidelines that it that the

◼   ► number is is all user tokens that are

◼   ► owned by the same instant company so

◼   ► that if one company went out and bought

◼   ► 10 clients that each had 200,000 users

◼   ► that the company's count would be a

◼   ► million and then you've got to come talk

◼   ► to twitter or something like that but

◼   ► anyway I feel like that's one thing that

◼   ► they could do that could really keep the

◼   ► invoice keep the innovation flowing

◼   ► without threatening Twitter itself

◼   ► I I think there are a lot of things that

◼   ► they could do right but they've chosen

◼   ► this path it and you know it it's their

◼   ► network they built it

◼   ► it's their products their company you

◼   ► know they can do whatever the hell they

◼   ► want with it

◼   ► I mean with its it you know I

◼   ► I don't necessarily think what they're

◼   ► doing

◼   ► now is is in my best interest or in your

◼   ► best interest but it may be in their

◼   ► best interest right and it's their

◼   ► prerogative to do that arm

◼   ► I you know it we've always we've always

◼   ► played the game by their rules you know

◼   ► that they specify the API they specify

◼   ► you know who gets access they specify

◼   ► how you're going to display stuff you

◼   ► know it's it's it's it's in that case

◼   ► and that's in that so that's it that's

◼   ► the same way that that is the app on the

◼   ► App Store yeah right and and that's

◼   ► where that the parallel it rings true

◼   ► now

◼   ► yeah there are a lot of other things

◼   ► that were those two don't aren't the

◼   ► same but I don't bottom line is going to

◼   ► be interesting to watch a play out yeah

◼   ► it's gonna be interesting to watch it

◼   ► play out and I the the for me the known

◼   ► into these right now are the Twitter

◼   ► clients are you know by third-party you

◼   ► know that the things that show the

◼   ► timeline on your mobile your laptop

◼   ► wherever eventually going to die out on

◼   ► that happy note let's yeah I think about

◼   ► this take a break for our first sponsor

◼   ► i want to tell you about will take about

◼   ► a great app app / service really called

◼   ► apps fire

◼   ► they've sponsored the talkshow long

◼   ► before you're not too long before

◼   ► earlier in the year but they're back

◼   ► here's the bottom line the problem we're

◼   ► trying to solve is that in apple's app

◼   ► store it's really really difficult to

◼   ► find the best apps and everybody who

◼   ► does this if you look at the topless you

◼   ► know that the top list do not correspond

◼   ► to the best apps right I I mean

◼   ► everybody knows this right so yeah in

◼   ► there nobody does not equal quality

◼   ► ah i think in their list right now

◼   ► they're saying of of apps that don't

◼   ► show up in the top rankings include the

◼   ► mule radio app instapaper encoding now

◼   ► what in what world should those apps not

◼   ► being at the top that

◼   ► rally so that's what apps fire does is

◼   ► they've built a great user experience to

◼   ► help users find apps not just abs in

◼   ► general but the best apps and what

◼   ► they've done is they build a thing that

◼   ► everything that they call the app score

◼   ► and it's the their equivalent in-app

◼   ► terminology to what rotten tomatoes does

◼   ► from movies and it's a it's a daily rank

◼   ► of tens of dozens I guess of quality

◼   ► parameters

◼   ► ah on apps all over the app store and

◼   ► from various review sites outside the

◼   ► app store that give rankings and they

◼   ► filter the stuffs to get the low quality

◼   ► junk out there so even if something is

◼   ► popular but if it's getting poorly

◼   ► reviewed outside the app store that's

◼   ► what the apps court can identify so

◼   ► you're not just you know the way that

◼   ► the appstore works is like if you just

◼   ► pick your movies based on box scores

◼   ► well everybody went to see this movie so

◼   ► that's what I'll go see as opposed to

◼   ► rotten tomatoes which says look Robert

◼   ► ebert said this thing stunk

◼   ► Peter Travers of Rolling Stone said they

◼   ► fell asleep during the movie you want to

◼   ► say yeah that's that's but that's why

◼   ► convention all along with that we need

◼   ► to know apps 30-day there needs to be

◼   ► something about that were trusted

◼   ► sources say this is a good app not you

◼   ► know Johnny 6969 you know on his own

◼   ► yeah i'm half store say how do how do we

◼   ► know this sucks

◼   ► how did you know my apple at the fish

◼   ► out I'm sorry John

◼   ► it's out that it needed to have fire the

◼   ► surface you can you continue that it can

◼   ► get it that out i will take that out

◼   ► okay they're out of there and they add

◼   ► in rich data they add in this stuff like

◼   ► YouTube videos or Vimeo videos

◼   ► screenshots and stuff like that so you

◼   ► can check out the app you can see it for

◼   ► yourself you can personalize the apt to

◼   ► see just the type of apps that you

◼   ► prefer of all you want to see our games

◼   ► you can just set it up so that all your

◼   ► wants is always going to show you the

◼   ► best game and it's a free app and it's

◼   ► Universal you get for the ipad you get

◼   ► for the iphone it is retina ready on Bo

◼   ► I can't say enough good things about

◼   ► this

◼   ► so here's what you do you can go to you

◼   ► got two options here you can go to apps

◼   ► fire dot-com a PPS fired com or just go

◼   ► to the app store and search for apps

◼   ► fire and it'll be the first hit you get

◼   ► right up there i just wrote that down

◼   ► that sounds like a good think it's

◼   ► really good

◼   ► here's another situation with the

◼   ► twitter client the twin now this is a

◼   ► little bit outside your wheelhouse is

◼   ► the way and it does seem like where the

◼   ► rubber is first hitting the road on

◼   ► these changes is with Twitter's

◼   ► interaction with other networks right so

◼   ► the first they yanked Instagram out and

◼   ► everybody's sort of raised an eyebrow

◼   ► and in other words what you can do with

◼   ► instagram as you could say hey plug in

◼   ► your twitter credentials and it will go

◼   ► through and say look here's all of your

◼   ► people you know your friends on Twitter

◼   ► who are also on instagram do you want to

◼   ► follow them and i have to say and I use

◼   ► that because i don't use facebook so i

◼   ► couldn't use facebook for that I did

◼   ► that when I it made Instagram it may be

◼   ► made the difference to me from at the

◼   ► beginning of whether Instagram was

◼   ► something that stuck with me or not

◼   ► because I found you know I don't know

◼   ► dozen two dozen friend put it bootstraps

◼   ► you

◼   ► yeah it's and all of a sudden I'm seeing

◼   ► pictures from people who on personal

◼   ► friends with an Instagram and I don't

◼   ► have to hunt through and and take a

◼   ► guess what their names are and stuff

◼   ► like that and the truth is ID just don't

◼   ► think de you know like you just start

◼   ► trying to do it from memory you just

◼   ► forget i mean i forgot

◼   ► good work with and we can get to this

◼   ► later with the show and talk about

◼   ► app.net a little bit but like with

◼   ► trying to get started on app.net it's

◼   ► like I mean some of my very best friends

◼   ► I just forgot to look for them like Paul

◼   ► Costas was like hey dude when you follow

◼   ► me there and it's like he's one of my

◼   ► best friends and I I was like I thought

◼   ► it was and I looked a lot like oh I mean

◼   ► because I just didn't know where as if i

◼   ► had like a thing that just said hey

◼   ► here's all of your friends from twitter

◼   ► who are on this service you want to

◼   ► follow them here too and

◼   ► and follow follow follow follow follow

◼   ► follow and dinner all right well so they

◼   ► yanked it from Instagram and everybody

◼   ► thought well we know that they hate

◼   ► their facebook at each other and

◼   ► arrivals and there's some bad blood

◼   ► because facebook kinda crapped all over

◼   ► Twitter a while ago with another similar

◼   ► type feature so it's just chalk this up

◼   ► let's be optimistic and and chalk it up

◼   ► to a facebook twitter type thing but now

◼   ► yesterday when they did it

◼   ► tumblr i mean that's just like to me

◼   ► it's like beyond the pale because i

◼   ► don't understand it at all right just

◼   ► it's just it's like I how is knowing who

◼   ► I follow the competitive advantage

◼   ► well any other interesting it and

◼   ► tumblers response and I give them credit

◼   ► for it because I think that they're

◼   ► Republic response to this was in very

◼   ► plain language and in that I i should

◼   ► actually quoted because it was so well

◼   ► said I thought that it wasn't

◼   ► mealy-mouthed it wasn't whiny but it was

◼   ► just we don't get it

◼   ► I mean we're disappointed because we're

◼   ► contributing to Twitter we've made it

◼   ► easy for people who as they tumble to

◼   ► auto tweet their tumblr you know that

◼   ► hey I've got a new thing here they're

◼   ► they're adding content to Twitter

◼   ► they're not just pulling information in

◼   ► one direction from the Twitter

◼   ► quote-unquote hate the term social graph

◼   ► I do hate to use it but I think in this

◼   ► sense it really there's that it really

◼   ► is what what people are talking about

◼   ► this connection of who you know but they

◼   ► were contributing like tweets tweet

◼   ► content is constantly streaming into

◼   ► twitter from people using tumblr it is

◼   ► absolutely like you use the word before

◼   ► and I don't hesitate to use it at all

◼   ► I thought it was a very healthy

◼   ► symbiotic relationship

◼   ► alright we're Twitter or tumblr is not a

◼   ► Twitter competitor at all right it's to

◼   ► me it's almost a picture a picture

◼   ► dictionary example of what a symbiotic

◼   ► relationship was where tumblr users are

◼   ► writing content that gets tweeted when

◼   ► completed and then people see it on

◼   ► twitter and click the URL and go to

◼   ► tumblr i can only man I know what my

◼   ► refers look like and I know that I've

◼   ► said this before my referral listings

◼   ► are turning into more and more more more

◼   ► useless because it's just there's all

◼   ► just they're all Tico leaks

◼   ► it's a health that speaking of alternate

◼   ► monetization schemes would you pay to

◼   ► know where those TCO links came from how

◼   ► tall I would pay i would invite here

◼   ► here's a check for a thousand dollars in

◼   ► a lab solutely oh yeah I it would be

◼   ► better than google analytics to me

◼   ► because they could do it in real time it

◼   ► would absolutely be interesting and if

◼   ► they could correlate that with the oh

◼   ► yeah absolutely yeah there's a gold mine

◼   ► of information there it's actually like

◼   ► i said because i use why you Sean in

◼   ► management and it's still great for

◼   ► tracking you know just you know other

◼   ► stuff too

◼   ► I as a daily thing i have google google

◼   ► analytics hooked up which is interesting

◼   ► for other stuff like I had a potential

◼   ► sponsor the day you just wanted to know

◼   ► you had an app that is relate it's just

◼   ► for people who live in chicago and he

◼   ► wanted to know you know I don't think

◼   ► it's a great idea but just wondering how

◼   ► many readers you have in chicago and I

◼   ► thought I don't know idea ends up

◼   ► one-point-eight percent of daring

◼   ► fireball readers live in greater chicago

◼   ► area i had no idea google analytics gave

◼   ► me that and that's that's just really

◼   ► really useful I think the information

◼   ► that Twitter could give me from the

◼   ► tikka links would be I would be right I

◼   ► would probably become my go-to source

◼   ► for checking on how the site's doing on

◼   ► a daily basis do you think advertisers

◼   ► are getting that information

◼   ► okay i don't know i'm sorry i think that

◼   ► i think that's part of it that's gonna

◼   ► be a part of the deal

◼   ► I don't know if they are yet but that

◼   ► has to be has to be a part of the video

◼   ► there's no other reason why they even

◼   ► went to the t-con group right created

◼   ► that it was I mean that there is a

◼   ► safety issue they're right they can shut

◼   ► down a malicious link but right how many

◼   ► malicious links are there really you

◼   ► know I are you I know you're not going

◼   ► to post a malicious link right people

◼   ► know i'm not going to post a little it's

◼   ► just link other than maybe a rickroll

◼   ► but you know that

◼   ► it really is about the analytics angle

◼   ► absolutely and the analytics I it should

◼   ► be if they play their cards right i mean

◼   ► they've got the winning hand if they

◼   ► don't monetize the analytics from Tico

◼   ► right then it they then it'll be like a

◼   ► case study in the future for how to

◼   ► watch an opportunity right really well

◼   ► it's like new coke right you're sitting

◼   ► there with with four aces in your hand

◼   ► you know and it's you know everybody is

◼   ► starting the bat I mean you can't you

◼   ► can't lose unless you you know you're an

◼   ► idiot

◼   ► yeah so I I'd agree with that there's

◼   ► with that here's the the comment from

◼   ► tumblr to our dismay twitter has

◼   ► restricted our users ability to find

◼   ► twitter friends on tumblr given our

◼   ► history of embracing their platform

◼   ► this is especially upsetting our

◼   ► syndication feature is responsible for

◼   ► hundreds of millions of tweets and we

◼   ► eagerly enabled Twitter cards across 70

◼   ► million blogs and 30 billion posts as

◼   ► one of Twitter's first partners while

◼   ► we're delighted by the response to our

◼   ► integrations with facebook and gmail we

◼   ► are truly disappointed by Twitter's

◼   ► decision that's a great statement i have

◼   ► two hats off to tell me out for just

◼   ► calling it as they see it clearer on

◼   ► angry eyes too yeah right and concise

◼   ► yeah clear concise and honest and you

◼   ► know in and just say you know and no and

◼   ► admitting that this is their call we're

◼   ► not going to pretend like this is some

◼   ► kind of mutual agreement and I don't

◼   ► yank it out on us

◼   ► yeah you up to the like you know it's

◼   ► it's it's not knowing what Twitter's

◼   ► thinking right it you know you mentioned

◼   ► Apple you don't have the Apple has

◼   ► restrictions but you can understand why

◼   ► those restrictions exist right there

◼   ► protecting Apple's own interests and

◼   ► they're predicting apples customers

◼   ► interests right that's the bottom line

◼   ► for ninety-nine percent of what Apple

◼   ► does

◼   ► twitter I'm not yeah okay other than the

◼   ► you know advertisers are more important

◼   ► to us than the only the users of our of

◼   ► our network other than that I just don't

◼   ► get things like this

◼   ► yeah really just I starting we got appt

◼   ► dotnet yeah but you've had some smart

◼   ► stuff there i don't know we always been

◼   ► too long don't and I don't want to I

◼   ► don't want to create the impression that

◼   ► by me having linked to it and help them

◼   ► meet their fundraising goal and that

◼   ► talking about it that I that I'm banking

◼   ► on app.net or I'm switching to ab dot

◼   ► net or that I think that even if

◼   ► somebody is going to come up with a

◼   ► rival to platform that it is apt on that

◼   ► but I do think that they picked the

◼   ► right time to try something like this

◼   ► and the right approach writing the right

◼   ► approach but you've been talking on on

◼   ► app.net about some of the naming

◼   ► problems they have just obvious things

◼   ► like the fact that they don't have a a

◼   ► word like tweet which is both a noun and

◼   ► verb

◼   ► yeah right with so you know there's no

◼   ► personality there's no personality it's

◼   ► like it sounds like a Microsoft product

◼   ► right you post turkey right yeah they

◼   ► submit you know it's just it's just

◼   ► there's no it's not a bad word but it's

◼   ► got like you said no personality

◼   ► it is it's yeah it it if you know if

◼   ► they expect to see white up adoption for

◼   ► this thing it's gotta have some

◼   ► personalities gotta be non-threatening

◼   ► it's gotta be something that the average

◼   ► person can look at and understand where

◼   ► the value is right right the i think

◼   ► part of the problem right now is isn't

◼   ► is they're confusing infrastructure

◼   ► which is apt net with what people are

◼   ► going to be using which is the alpha the

◼   ► clients that there is the just

◼   ► and the I can't can't get too upset

◼   ► about this i mean how long is this thing

◼   ► existed right a month and a half early

◼   ► day it's it's it's like you know it's

◼   ► like when Twitter was twttr yeah alright

◼   ► it's it's that is it the baby right I'm

◼   ► not going to be you know writing too

◼   ► much on a baby but if you give a baby a

◼   ► name that name sticks with them for the

◼   ► rest of their life

◼   ► alright it's important to come up with a

◼   ► good name a name you're happy with you

◼   ► know you're not going to make the fuzz

◼   ► butt or something like that and then you

◼   ► know shitty 16 and we're still calling +

◼   ► but Jonas when Jonas was was born Amy's

◼   ► legal name was still shudder starter

◼   ► maiden name is her legal name

◼   ► uh-huh and so he's was born and it's his

◼   ► name on the sign in the booth it in the

◼   ► boxer but they put it is put babies in a

◼   ► box really and just said baby boy baby

◼   ► boy the gal haha and my dad like I'm a

◼   ► good name right there kind of had a good

◼   ► ring to it almost stuck

◼   ► that's the thing that almost I said

◼   ► that's why I bring this up is that if we

◼   ► had gone another day or two it might

◼   ► have stuck

◼   ► yeah baby boy the gap and that's that's

◼   ► really my point of the you know of Alton

◼   ► Caldwell on the other guys there that

◼   ► you know I think it's been a little bit

◼   ► of time thinking about it now because if

◼   ► you don't you're gonna regret it in the

◼   ► future

◼   ► I'm I guess another way to look at it in

◼   ► the big picture is it you've got to

◼   ► start thinking product

◼   ► yeah it just think infrastructure and

◼   ► technology right and it's just getting

◼   ► down into Steve Jobs territory where the

◼   ► the product has to drive the technology

◼   ► not the other way around

◼   ► no this is that this is right out of

◼   ► like the 1997 jobs is the interim CEO

◼   ► how what are we going to do any I don't

◼   ► even at that point he hadn't even done

◼   ► the radical look we're going to get rid

◼   ► of 37 of these products and we're going

◼   ► to have for consumer laptop a consumer

◼   ► desk topic pro laptop and a pro desktop

◼   ► and that's it and that's how we're going

◼   ► to get back into focus

◼   ► it was before they even pick those

◼   ► things but he just said i think it was

◼   ► in response i forget it

◼   ► was at WWDC i was at WWDC when he took

◼   ► the questions and answers and somebody

◼   ► had asked about open docx which they

◼   ► were said they were gonna kill and that

◼   ► he said it doesn't it's you know it does

◼   ► all sorts of clever stuff and it's great

◼   ► technology but it doesn't fit it doesn't

◼   ► matter if it's great technology

◼   ► sometimes the vision has to drive the

◼   ► technology not the other way around you

◼   ► can't say well we've got this good

◼   ► technology so we have to figure out a

◼   ► way to use it right and it's like that's

◼   ► what app.net has to do is it's not

◼   ► enough to just have the infrastructure

◼   ► and that alone is hard i mean everybody

◼   ► who watched Twitter grow from small to

◼   ► big and you know who still remembers the

◼   ► days of the fail whale knows that that's

◼   ► hard and who even knows if app.net

◼   ► technology back-end is actually would

◼   ► survive that time of growth but let's

◼   ► just assume that it is that alone is not

◼   ► enough

◼   ► that's not enough it's got to be a

◼   ► product that makes sense as a cohesive

◼   ► whole from the outside not the inside

◼   ► well no it's it it's interesting we were

◼   ► one of the first people on Twitter to

◼   ► actually think about product right

◼   ► because we were given release this thing

◼   ► and it was originally if free app and

◼   ► but you know we're not going to release

◼   ► something that's not thought out right

◼   ► and you know we had to go through that

◼   ► thought process okay coming up with what

◼   ► this thing is going to be armed and

◼   ► that's hard i mean it people i think a

◼   ► lot of people take that for granted you

◼   ► know

◼   ► yeah it's like that you know this whole

◼   ► Apple Samsung case right now it's like

◼   ► the thing that's been most eye-opening

◼   ► for me is how many freaking prototype

◼   ► say to the iphone mm and how varied they

◼   ► were well and then enter the idea that

◼   ► more obvious it seems after exactly

◼   ► exactly

◼   ► and you know the more the more you think

◼   ► it through the more you clarify it the

◼   ► more it becomes simple the more obvious

◼   ► it is it's really a weird thing it's

◼   ► like it's like you're coming you know

◼   ► and and there's that moment like when

◼   ► somebody says why don't you name tweet

◼   ► where it's just like oh right that's

◼   ► like the skies open and and you know

◼   ► that clarity is achieved and you can't

◼   ► unsee it after that

◼   ► yeah right now get once you heard that

◼   ► you couldn't think of it you couldn't

◼   ► not call them tweets right right and

◼   ► what you know and what you saw the

◼   ► iphone eat it originally was going to

◼   ► get an iphone you know i watch the

◼   ► announcement anything I don't really

◼   ► want I don't want to carry email or out

◼   ► of my pocket you know that I get enough

◼   ► i don't have enough electronic

◼   ► interruptions in my day anyway I don't

◼   ► kind of want that with me all the time

◼   ► and then you know five minutes and the

◼   ► apple store playing with that first

◼   ► iphone it's like oh she's this is the

◼   ► future right i remember that it is that

◼   ► this is another that this is the next 30

◼   ► years of computing I remember more that

◼   ► there's the glass cylinder that they

◼   ► were behind on the macworld yeah so

◼   ► flare i love that picture that Duncan

◼   ► thought that way that's really you know

◼   ► that's one of the I think it's honestly

◼   ► I think not just for the tech nerd world

◼   ► I think it's one of the best photos that

◼   ► I've seen in the last decade right i

◼   ► think and i think that we it it'll it

◼   ► should rightfully go down as like the

◼   ► iconic picture of the decade that decade

◼   ► in technology honestly now the great for

◼   ► kids that get that moment of clarity

◼   ► right are you looking at that and just

◼   ► go on that this is that they got

◼   ► absolutely absolutely everything right

◼   ► here

◼   ► right yeah after using it for a month my

◼   ► either little niggles here and there but

◼   ► 99.9 percent of that original iphone was

◼   ► perfect

◼   ► yeah really was just have one right here

◼   ► in my hand I my desk batteries on I've

◼   ► got original mac up and in the Attic

◼   ► I've got my i will never sell that I've

◼   ► got that will never sell fun right yeah

◼   ► that's I still I still turn it over in

◼   ► my hands on I still do i love metal back

◼   ► middle back it still hasn't stopped

◼   ► yeah I'm hold it right now it's like

◼   ► holy crap sense

◼   ► yeah like the front face is not as good

◼   ► the front face is absolutely sort of a

◼   ► hack with the silver the chrome around

◼   ► then the bezel but that from the back

◼   ► man that thing is perfect you can see

◼   ► why they did that that chrome bezel

◼   ► right they need they didn't have the

◼   ► technology to yep to meet those to the

◼   ► acid for materials right they need some

◼   ► of the time together right right again

◼   ► again and hien in hindsight in hindsight

◼   ► it's really easy to look at back oh yeah

◼   ► of course that's a and that you know how

◼   ► many iterations to take them to to come

◼   ► to that conclusion can only imagine I

◼   ► mean we're going to start wrapping

◼   ► things up when I still I do want to talk

◼   ► about retro stuff but before we do while

◼   ► we're still on twitter i would like to

◼   ► talk about our second sponsor and fits

◼   ► right in it is a brand new app called

◼   ► tweet keeper i just installed it it does

◼   ► exactly what it says and I'm going to

◼   ► tell you and I don't run because i'm

◼   ► going to tell you what the NIU 16 you

◼   ► can predict who i've loaded up in here

◼   ► Craig but we keep our dust it's an

◼   ► iphone app that lets you easily save

◼   ► search and export tweets and it's not

◼   ► just for yours you can just put in a

◼   ► username any user name and it'll slurp

◼   ► down all the available tweets for that

◼   ► user know why would you want to do

◼   ► that's because the twitter api only let

◼   ► you get 3200 tweet so if I said

◼   ► chocoberry it'll give me the Craig

◼   ► huckleberries last 3200 tweet now here's

◼   ► the thing

◼   ► a month from now

◼   ► when Craig has posted a few hundred more

◼   ► and i'm using tweet keeper keeper I just

◼   ► launched it every couple days and it'll

◼   ► keep launching them and so a year from

◼   ► now i'll have more than 3,200 of your

◼   ► tweets so it's still can't go back

◼   ► beyond that today's 3200 tweet horizon

◼   ► but starting now you can start saving

◼   ► tweets from the users you want these

◼   ► tweets you want to archive and it'll

◼   ► just get them all starting from now go

◼   ► back 3200 and then going forward will

◼   ► keep them all

◼   ► lets you search them of course and

◼   ► searches real fast I've already loaded

◼   ► up a couple of accounts with all 3200

◼   ► tweets searched for peanut found them as

◼   ► a hint as to who i'm using it for I and

◼   ► you can export them you can export them

◼   ► to json the raw JSON format it exports

◼   ► is exactly in the same format that

◼   ► Twitter gives you over the API you can

◼   ► export them in plain text you can export

◼   ► them to a spreadsheet and then you can

◼   ► just email or open the tweets and

◼   ► another app it works exactly as it says

◼   ► it is very very fast and even works with

◼   ► private accounts which I i haven't tried

◼   ► that I have a private cop presume you'd

◼   ► need a password for that it's super

◼   ► simple so you want to save tweets your

◼   ► the sooner you start using it the

◼   ► quicker you're going to have a more

◼   ► complete archive of of a user who do you

◼   ► think who do you think I'm saving in

◼   ► there

◼   ► well I haven't got the peanut portion of

◼   ► a of dad boner yet but if if I'm

◼   ► guessing it's dad boner right car my

◼   ► friend Carl wells on out and Detroit who

◼   ► is the greatest in my opinion brand

◼   ► block well near Detroit yeah Eric eighth

◼   ► to detroit area a literary character

◼   ► Sudan a anonymously written fictional

◼   ► character on Twitter who I believed to

◼   ► be one of the great literary characters

◼   ► of the last 10 years hilarious and

◼   ► medium you fall in love with him but

◼   ► then you want to go back and read his

◼   ► old ones or a month from now when he

◼   ► starts referencing something that

◼   ► happened a couple months ago you want to

◼   ► go back well guess what your stock in

◼   ► regular twitter apps because you only

◼   ► got the most

◼   ► recent ones you use something like 20

◼   ► keeper you've got them all

◼   ► you can go back you can search you can

◼   ► see the old stories and it's a great way

◼   ► to backup your own Twitter account past

◼   ► what Twitter would let you do so you

◼   ► soon as you put your own username in

◼   ► there

◼   ► the longer you're going to have an

◼   ► archive of your own tweets tweet keeper

◼   ► is available in the app store for an

◼   ► introductory price of just a buck 99 199

◼   ► get this great app it works got a nice

◼   ► interface super fast you can find out

◼   ► more at tweet keeper app.com or just

◼   ► search for tweet keeper in the app store

◼   ► that's what I did first thing that came

◼   ► up

◼   ► tweet keeper it's a great app let's talk

◼   ► about reading stuff let's go through

◼   ► yeah you and I started talking about it

◼   ► yesterday

◼   ► ah and this is really really fast i mean

◼   ► you and and developing xscope puts you

◼   ► right i mean like you could not be more

◼   ► i've looked at every single freaking

◼   ► pixel your display your neck deep in

◼   ► this stuff and your six-foot-eight yeah

◼   ► that's a lot of pixels well and the most

◼   ► interesting thing about it is that prior

◼   ► to the retina Mac ex-cops job was

◼   ► showing helping you show pixels on

◼   ► screen whether it was aligning them or

◼   ► constraining them or magnifying them but

◼   ► it's here's the pixels on the screen

◼   ► we're going to show you them bigger the

◼   ► big change with retina is not like iOS

◼   ► where it's just four times more pixels

◼   ► it is variant right that's the thing

◼   ► that blows my mind and really gives me

◼   ► headaches just thinking about the math

◼   ► that's important in xcode like and

◼   ► slowly siracusa has covered this stuff

◼   ► extensively and it's still mind-blowing

◼   ► is that everybody knows you get the

◼   ► macbook retina you you you have five

◼   ► choices for resolution and the middle

◼   ► one is the default which is best for

◼   ► retina which is the only one where

◼   ► pixels or pixels

◼   ► yes it was yeah it's the one where

◼   ► you see two pixels for everyone window

◼   ► point right a window point is the only

◼   ► pixel in in pre retina a window point is

◼   ► a pixel and in the New World window

◼   ► point in best for retina is for but

◼   ► there's two to other dimensions in each

◼   ► way where where are you

◼   ► so when it simulates like the 1900 x

◼   ► 1200 something display it is drawing

◼   ► off-screen to a pixel doubled version of

◼   ► that / and then scaling it down to the

◼   ► actual 28 by what ad so you're actually

◼   ► one dat by 14 for right it's actually on

◼   ► 1800 excuse me

◼   ► right so it's actually only showing you

◼   ► two thirds of the pixels but it was okay

◼   ► because the pixels are so small it

◼   ► actually looks good can't tell ya you

◼   ► can't tell when you're when you're on

◼   ► that more space setting

◼   ► that more space setting

◼   ► the retina image is being created by Mac

◼   ► os10 is twice of that that size that you

◼   ► selected and then get scaled down

◼   ► sixty-six percent to fit on the display

◼   ► and i like that that's something that's

◼   ► something you know if you see something

◼   ► that's drawing a 1 pixel line it'll get

◼   ► a little busy right it gets that tiny

◼   ► little bit fuzzy but you you're far

◼   ► enough back that you can't tell and it

◼   ► that's one of the things interesting in

◼   ► in the new version X go for me is that

◼   ► the and the loop right it draws a little

◼   ► grid so you can out you know to

◼   ► delineate each pixel easily and i'm

◼   ► drawing that grid with one pixel and

◼   ► it's just so fine it's like it's there

◼   ► but it's not right I can't you guys yeah

◼   ► I can't tell that it's a pixel it's just

◼   ► like this because in a hairline it's

◼   ► like it's like a pc and sometimes to get

◼   ► a piece of hair on your laptop screen

◼   ► you know it's just that really thin

◼   ► I what it is in in regular UI design

◼   ► like if you and I were just working on a

◼   ► regular mac app in and we're going

◼   ► retina with it that the most the

◼   ► thinnest you typically would get there

◼   ► would be one point right you wouldn't

◼   ► typically draw stuff in the UI at less

◼   ► than one point now is that correct that

◼   ► that you just want to put a line you

◼   ► want to put a one you want to put up a

◼   ► hair line between the source list and

◼   ► the content that's the app we're making

◼   ► you're going to draw that at one point

◼   ► and then write three retina max it'll

◼   ► register will draw is one pixel and on

◼   ► retina max it draws two pixels as two

◼   ► pixels right so what you've done the

◼   ► thing that's interesting is that you can

◼   ► draw a half a point now on a retina

◼   ► display your drawing your drawing half

◼   ► of one of those and that's that's where

◼   ► the math got complicated right because

◼   ► right for example that the windows can

◼   ► only be positioned on full point

◼   ► boundaries right but ex-cop has gotta

◼   ► measure stuff that's on those half-point

◼   ► boundaries so

◼   ► I'm positioning windows and then having

◼   ► to shift views around in those windows

◼   ► so that they align on that right half

◼   ► point position now one of the night it's

◼   ► it was hard i'm sure it is really it and

◼   ► you're not done yet you do have a beta

◼   ► that is your asking i've got it and it

◼   ► works great and it's just makes me more

◼   ► happy to just stare at the retina

◼   ► macbook pro what if you notice that the

◼   ► one pixel a shadow border on the windows

◼   ► on yours no I haven't but no no I'm

◼   ► talking about just on a standard mac OS

◼   ► x window

◼   ► yeah yeah there's just that one picks

◼   ► yet but that kind of makes the window

◼   ► pop out a little bit yep that I know

◼   ► that's not there that's not there on the

◼   ► non-retina version and apple hood army

◼   ► did

◼   ► it's an amazing piece of engineering

◼   ► right I've been reverse engineering this

◼   ► thing for the last month but they've

◼   ► taken advantage of it in some very

◼   ► subtle ways like that how its yeah it's

◼   ► like it if it again it's that one pixel

◼   ► can do some pretty amazing things to

◼   ► your UI yeah used judiciously right you

◼   ► know you don't want to get carried away

◼   ► with it because then it's like nobody's

◼   ► gonna be able to see what you're doing

◼   ► but well the weirdest did that we're not

◼   ► weirdest but the thing that blows me

◼   ► away and it really is noticeable is that

◼   ► and you know this I mean this is that

◼   ► it's no surprise that that you're the

◼   ► one you know the icon factory is the

◼   ► developer co-developer of excess you

◼   ► guys ex-cop entirely now I know it's not

◼   ► always with it is a joint project still

◼   ► with with we've taken on with ya

◼   ► Wolfgang auntie it exists off on i'm

◼   ► doing the primary development on it now

◼   ► but but it's no surprise that your your

◼   ► guys are doing this because it's sort of

◼   ► one of those were building this for

◼   ► ourselves because of course the name of

◼   ► the company is the icon factor you guys

◼   ► still do tons of you know I icon you

◼   ► guys do artwork you do user interface

◼   ► artwork right and so what you're

◼   ► building is a tool for people who sweat

◼   ► the pixels of beautiful beautiful icons

◼   ► and user interface elements and buttons

◼   ► and anything like that or or developers

◼   ► even white not like it you know somebody

◼   ► gets a photoshop comp and they've gotta

◼   ► build a UI

◼   ► you know we gotta measure color they

◼   ► going to measure pixel distance and you

◼   ► know there are a lot of the lot of uses

◼   ► for the app it and that's what the app

◼   ► is for is to be if we're going to

◼   ► insanely insist that every single pixel

◼   ► of this icon is perfect but we need

◼   ► software we you know we need special

◼   ► software to actually magnify it and see

◼   ► it now it's no surprise that you made it

◼   ► I your hairlines for your guides and the

◼   ► new thing it reminds me of I have going

◼   ► back to my review of the macbook retina

◼   ► pro whatever the hell it's called when i

◼   ► got access to a 1200 DPI laser printer

◼   ► and I'm ya work we started anything was

◼   ► just as a test we started making

◼   ► hairlines hours we set them to a quarter

◼   ► of a point tenth of a point and it was

◼   ► like a twentieth of a point and you

◼   ► could see it you could see like a

◼   ► twentieth of a point airline and we're

◼   ► like oh my god that's amazing but then

◼   ► write it was no good for like you eat

◼   ► you couldn't reproduce it like you

◼   ► couldn't put a twentieth of a hairline

◼   ► but you can see it on the output you got

◼   ► out of the printer but then if you try

◼   ► to put in newsprint it was gone

◼   ► I mean it was like you can't yeah yeah

◼   ► it's it's it's that that's what I think

◼   ► the apples done is smart if I is it by

◼   ► default you is on the retina display are

◼   ► using two pixels right which are easier

◼   ► to see now they took a lot of different

◼   ► approaches and i think that the current

◼   ► one that this is a perfect example where

◼   ► they learned a lot from iOS right it's

◼   ► it's you know they originally had a tiff

◼   ► files which had different scale factors

◼   ► and then you know it's like because it

◼   ► they were thinking that ok we can adjust

◼   ► the scaling to any value right if

◼   ► somebody wants to see their screen at

◼   ► one point three times you know we can

◼   ► have a slider and they'll do that but in

◼   ► reality people just they want to see the

◼   ► best they can see right the idea I i

◼   ► think the older idea the original idea

◼   ► for independence was about switching

◼   ► from bitmaps to vector graphics of doing

◼   ► like you know making it like PDF yeah

◼   ► that everything would be like PDF and

◼   ► where when you open up a PDF file in

◼   ► preview

◼   ► you can get reasonable font rendering at

◼   ► eighty-seven percent a hundred and

◼   ► thirteen percent hundred and fourteen

◼   ► percent you did it doesn't really matter

◼   ► because the fonts are all outline you

◼   ► know they're always they're open type or

◼   ► truetype or postscript or something like

◼   ► that so they're going to scale and you

◼   ► know especially when you blow stuff up

◼   ► big if you really want to zoom in and

◼   ► just say what I want to really look at

◼   ► this capital R and just blow it up real

◼   ► big it's going to look great

◼   ► the problem is it is not gonna look

◼   ► picture-perfect on it's small

◼   ► yeah that and that is the problem with

◼   ► people say oh you know wanted the whole

◼   ► UI you know that the graphics are in a

◼   ► vector format because they're

◼   ► unpredictable right sometimes you need

◼   ► to have that pixel precision in order to

◼   ► you know pull out some element in the

◼   ► icon or to you know make sure something

◼   ► is aligned correctly the it sort of gets

◼   ► like that that that colored status bar

◼   ► right designers like predictability

◼   ► right and control and yeah exactly then

◼   ► you need it and they need that they they

◼   ► create great stuff because they have

◼   ► that control right start taking that

◼   ► control away from and for fonts it's a

◼   ► different thing right that the font

◼   ► designers have always worked with

◼   ► vectors right there it's and you know

◼   ► that they

◼   ► then take some of that work and you know

◼   ► make pixel-based versions of it in the

◼   ► screen fonts which in fact it's funny

◼   ► screen sponsor have been deprecated

◼   ► right right there they it's pretty clear

◼   ► that that pixel level control over a

◼   ► font it's just something it's going the

◼   ► way of the dodo bird

◼   ► it doesn't make sense if these

◼   ► resolutions right now now it

◼   ► yeah i just made my only complaint with

◼   ► the the retina displays that the form

◼   ► factor that it sits in i love my macbook

◼   ► air

◼   ► yeah maybe we have reduced commiserated

◼   ► we cried ourselves a superposition same

◼   ► yesterday but yeah I wire I desperately

◼   ► want a rate of retina machine but I

◼   ► don't want it in a 15-inch macbook pro

◼   ► but I think that's what I'm gonna have

◼   ► to do because unless a nice Apple

◼   ► surprises us with a maybe like a 13-inch

◼   ► macbook pro by the end of the year i

◼   ► think im just gonna suck it up and by

◼   ► the 15 inch and use it as my only

◼   ► machine

◼   ► yes it's interesting to me that their

◼   ► first machine that they put the retina

◼   ► display and was 15 right you think that

◼   ► that as far as production yields and you

◼   ► know similarities with with the ipads

◼   ► retina display that they would have gone

◼   ► with a smaller screen right the 11-inch

◼   ► 43 inch or well not 11 because the only

◼   ► 11 is the air and that's that's got

◼   ► these price points that I don't think

◼   ► they can hit yet and I don't think they

◼   ► were all right yeah I'm not scared

◼   ► you're not gonna have an 11 inch pro I

◼   ► don't write I think they're going to do

◼   ► $13 know

◼   ► nah I mallu little disappointed maybe is

◼   ► the more the right word that surprised

◼   ► that they didn't do the 13 and 15 at the

◼   ► same time and like you said if they can

◼   ► do the 15 and get yields of these 15

◼   ► inch screens and certain i should be

◼   ► able to get the 13 is too but I also do

◼   ► think though that it speaks to the

◼   ► 15-inch macbook pro as the de facto king

◼   ► of the max like it may not be the

◼   ► fastest it's never going to be faster

◼   ► it's still not faster than that Mac

◼   ► Pro's even the jokey joke you know

◼   ► siracusa hate mac pros

◼   ► at least two WC but of course not i mean

◼   ► a mac pro is the size of my dorm room

◼   ► refrigerator i love my mac program got

◼   ► to 30 inch displays hooked up to it is

◼   ► anyway it's like real estate city i was

◼   ► saying it's the king of that Ben acts in

◼   ► terms of being like the sweet spot

◼   ► between what put normal people by

◼   ► various what pros by it's right there

◼   ► and you know that it kind of makes sense

◼   ► that it would be the first one to get

◼   ► this amazing new technology and yeah

◼   ► read a post like our friend Gus Gus

◼   ► Mueller and he was saying you know he's

◼   ► got the macbook pro with retina display

◼   ► and it's obviously doing acorn

◼   ► development on it and you know he's got

◼   ► his back with forest using his mac pro

◼   ► sitting side-by-side just like me

◼   ► right right the the retina macbook pro

◼   ► is faster than my old Mac Pro yeah it's

◼   ► weird it's just it doesn't have as much

◼   ► screen real estate and then then my

◼   ► macpro doesn't need to be super fast i

◼   ► mean i'm not i'm not building you know

◼   ► the OS right I'm not build times her you

◼   ► know

◼   ► yeah but you guys manager skies you use

◼   ► xcode really still are and and I've

◼   ► mentioned is a couple shows you know

◼   ► that it's fewer and fewer for normal

◼   ► people are people who aren't there's

◼   ► fewer and fewer tasks that that that our

◼   ► cpu constrained I'm yes never see ya

◼   ► constrain yeah except when safari really

◼   ► gets bogged down with a ton of tabs you

◼   ► know sometimes safari will chew up over

◼   ► a hundred percent of my cpu because I've

◼   ► got so much going on but you know what

◼   ► you know what I was sorry had a process

◼   ► or tab monitor right so you can see

◼   ► which tabs were using all those seeking

◼   ► I'm or I wish they'd said anything that

◼   ► says don't let tabs in the background

◼   ► have more than us to project exactly

◼   ► exactly wish that I could just like set

◼   ► like a nice setting on anything except

◼   ► the frontmost tab because I don't do

◼   ► anything i don't use web apps that i

◼   ► want doing stuff in the background I I

◼   ► wherever it was like iOS and they just

◼   ► it just shut background tabs off i read

◼   ► care the browser is an OS now right we

◼   ► used to reboot our max now we've reboot

◼   ► our safari so far as the number one

◼   ► reason why

◼   ► my life why I feel like I need a new

◼   ► faster computer but you guys who use

◼   ► xcode you realize there are cpu

◼   ► constrain you guys save time and timers

◼   ► at times yeah you there are times when

◼   ► you are significantly more productive

◼   ► with a faster cpu I mean yes that is

◼   ► correct that's correct and especially

◼   ► but the newer knew that the new version

◼   ► of xcode is it likes to use all those

◼   ► course

◼   ► ya know I there are times when out a lot

◼   ► I've been thinking about a lot and and i

◼   ► think you said the same thing where it's

◼   ► like you were backed into this corner

◼   ► number we've seen the 15-inch macbook

◼   ► pro with retina display and because

◼   ► we've seen the retina display we never

◼   ► want to buy another Mac without a retina

◼   ► display again but we don't want the

◼   ► 15-inch heavier portable hardware i

◼   ► would rather have like an imac on my

◼   ► desk or a mac pro with a cinema retina

◼   ► display something like that big

◼   ► standalone retina display and I would

◼   ► like a little 11 inch retina air or 30

◼   ► minute there I none of that exists and a

◼   ► way I don't know what's gonna come first

◼   ► and I feel like apples pulled in two

◼   ► different directions

◼   ► we're with the imax it's it's just their

◼   ► screens are too big I mean I think it's

◼   ► too expensive i don't think there's any

◼   ► feasible i think it's that just they're

◼   ► just up against the tech where you can't

◼   ► get 27 inch threaded class I think

◼   ► that's absolutely i mean look at what

◼   ► happened with the iphone right it's like

◼   ► we have a 320 x 480 to 640 x 960 screen

◼   ► and that was feasible right right and

◼   ► then a couple years later okay it's

◼   ► feasible on the the ipad you know much

◼   ► larger screen i think that was again

◼   ► back to the you know it's like why

◼   ► didn't they start with 13 and work their

◼   ► way up well I think you're right and

◼   ► that the 15 was sweet spot price wise

◼   ► machine why is you know a lot of reasons

◼   ► that they went there but i think the

◼   ► probably go down a little bit now a to

◼   ► do some reading 13 but those 27 inch

◼   ► screens and retina it's going to be

◼   ► awesome

◼   ► yeah but that's going to be two maybe

◼   ► three years from now I think so yeah or

◼   ► at least a full year out at least but

◼   ► and then on the other side with the air

◼   ► they obviously could I mean if they can

◼   ► do 15 inch then they can do the smaller

◼   ► one so they could have an 11 inch air

◼   ► retina screen now but i did I think it's

◼   ► about the air brand being tied to these

◼   ► very consumer-friendly pipe price points

◼   ► that the 11 and Jared starts at nine

◼   ► ninety nine which is Magic that's a

◼   ► number that Apple spent like a decade

◼   ► not be really being that near with a

◼   ► laptop and just being able to say you

◼   ► know we've got a 999 laptop that

◼   ► and unlike the the white plastic I think

◼   ► they were still called ibooks always

◼   ► right yeah which hit that the first ones

◼   ► to hit that 999 but they were like

◼   ► decidedly less materials right the

◼   ► materials were right where I don't even

◼   ► 11 inch air and it's in some ways more

◼   ► beautiful than the pros because it's so

◼   ► much thinner and lighter and has this

◼   ► cool teardrop thing and it's just like

◼   ► you can really just hold it with a

◼   ► finger and the thumb it actually

◼   ► arguably is a better design than the

◼   ► more expensive pros and I feel like that

◼   ► they're you know that it's just going to

◼   ► it's a matter of just not of technology

◼   ► but of costs that they're not going to

◼   ► recognize the heirs until they can still

◼   ► keep it in these nine ninety nine eleven

◼   ► hundred dollar price points

◼   ► yeah that's not like there goes my what

◼   ► is going to happen first so right now

◼   ► I'm actor retina air

◼   ► I think you're right in the air I think

◼   ► so too i think though I think they'll be

◼   ► able to hit those price points first and

◼   ► maybe even do it and eat a little bit of

◼   ► the margin for the first year but just

◼   ► get it out there to do it yeah but how

◼   ► many of them know they're going to sell

◼   ► right that thing's gonna sell like

◼   ► hotcakes

◼   ► right right it's a good i didn't i skip

◼   ► the the upgrade for the Sun when they

◼   ► added the Thunder bold instead of the

◼   ► original you know displayport stuff and

◼   ► then she's fine for what I use it for I

◼   ► don't do my primary development on that

◼   ► machine but man when that thing's got a

◼   ► Retina display

◼   ► I'm first in line right it's just a

◼   ► different that's a no-brainer upgrade

◼   ► for me

◼   ► interesting one of the hard things 4x

◼   ► scope was making sure that the retina

◼   ► display works alongside a normal

◼   ► resolution

◼   ► display right there like that you know

◼   ► your magnifying the screen on the retina

◼   ► display well you can drag that magnifier

◼   ► over onto another window which is not

◼   ► retina that's like you gotta there's a

◼   ► little bit of complication there as far

◼   ► as making sure you know both the retina

◼   ► screen and the non retina screen work

◼   ► together and that that's the way things

◼   ► are going to be for the next couple

◼   ► years because nobody window because i

◼   ► don't use multiple displays anymore but

◼   ► what happens when you don't go into half

◼   ► on the one in half on the other the half

◼   ► that its most on gets the retina tree

◼   ► that huh or not

◼   ► right so if it's half more than half

◼   ► onto the retina screen it it renders

◼   ► everything retina and then on the normal

◼   ► screen it's doesn't look quite right

◼   ► because it's the retina graphics scaled

◼   ► down to the low half-size basically

◼   ► conscious fifty percent reduction but

◼   ► again with a tool like the loop

◼   ► xscope it's got a seamlessly switch

◼   ► between those two environments

◼   ► yeah the same with like the ruler and

◼   ► all the other stuff that xscope does arm

◼   ► so who says you don't grow up and use

◼   ► your math classes

◼   ► yeah that's very true graphic it's funny

◼   ► I got a stack of paper here that's got

◼   ► nothing but rectangles it will you know

◼   ► stamp see errors and rectangles and told

◼   ► me that it's all just wrecked right just

◼   ► simple rectangles mine have square

◼   ► corners though it's all very obvious you

◼   ► guys designed icon factory design the

◼   ► new microsoft logo know now square

◼   ► corners we that the last thing we did

◼   ► for them were the the icons for for

◼   ► vista then they i forgot that you guys

◼   ► did that that was a big deal and that

◼   ► the folder standing on their side that

◼   ► was a long and involved design process

◼   ► at the

◼   ► the microsoft is is has gotten smart

◼   ► right there doing a lot more their

◼   ► design in house they realize that the

◼   ► design is is a competitive tool you know

◼   ► when i'm down to play from Apple's

◼   ► playbook

◼   ► you know what I I joke and there but i

◼   ► don't mean this i don't know i don't buy

◼   ► into the argument that round wrecks are

◼   ► inherently better than square corners i

◼   ► think you know there's room in design

◼   ► for all sorts of stuff i think that

◼   ► they're owning I think Microsoft is

◼   ► owning square corners

◼   ► yeah and I think that's kind of a cool

◼   ► thing to own that they've they've eked

◼   ► out a very distinctive aesthetic and it

◼   ► worked for since it's consistent it

◼   ► works both as a screen you I and as a

◼   ► branding you I this square corner

◼   ► rectangles and squares thing I i think

◼   ► it's a powerful visual brand I honestly

◼   ► I i think that it's by far and away the

◼   ► best user interface branding ever

◼   ► yeah the only other one that was good

◼   ► was the windows 95 1 which they just

◼   ► ripped off from next

◼   ► yeah the the windows 8 I think it looks

◼   ► great i have to be honest i have not

◼   ► used it

◼   ► yeah but it's not just a windows

◼   ► 8windows AAA III thought your sleeve

◼   ► oh yeah the the bx metro yeah you are i

◼   ► I'm just going to keep calling it metro

◼   ► to hell with them because it's a weird

◼   ► thing at the because you know what I'm

◼   ► so sick of why did they think about her

◼   ► I don't want to sit there and write

◼   ► formerly known as we metro or the

◼   ► windows and I'll you i'm just going to

◼   ► call it metro and that's their problem

◼   ► you know I mean that's right yeah the is

◼   ► great at the yeah it's consistent it's I

◼   ► think the thought the biggest problem

◼   ► we're going to have are the people who

◼   ► have been using windows since windows 95

◼   ► going oh my god this is different

◼   ► yep its way really different

◼   ► it is so much recently here and it's

◼   ► going to make people so much angrier