13: Unusually Open, with Michael Lopp
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good morning like the morning Michael
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Bob people often date their number one
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complaint I think about the talk shows
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that I don't introduce my guest
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oh I don't we just start talking and we
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talk so I I'm introducing you your name
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is Michael op mmm I don't think I've
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maybe it's South myself as you said
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Michael out but I'm either i'd never
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heard my full name from you in a really
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this microphone is huge John thank you
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for the recommendation but I've got this
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huge thing point of space which i think
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sounds really good but it's just it's
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it's dominating the room that would be
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the road podcaster yes is my
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recommendation it so I had it all the
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way back dates back to recommendation
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from our good friend and Benjamin former
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close to the show more or less the
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answer is if you don't know what to get
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you want to record a podcast you get the
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road podcaster USB mic but it is
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enormous it's about the size of like a
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grown man's forearm but it i think it I
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think it actually here's better than I
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do when I first put it on I put on the
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headphones my license huge I could hear
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my kids in the other room right i mean i
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could pick yeah I'm like oh you know are
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they doing down there and i took my
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headphones off and I couldn't hear them
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could it actually makes me as i told you
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an email actually makes me feel Bionic I
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can hear everything around me right you
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can hear that I i can hear when i
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whenever I plugin i can hear the wheels
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of my chair on the floor right
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did you get the bionic arm thing for it
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i did my kids come in and play with it
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and they're like this is so awesome that
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is radio store like no I'm just nerd
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ok big week while two big pieces from
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daring fireball I was like I felt
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compelled since we were talking to go
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and read them you know i'll tell you
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this because you'll appreciate this and
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I think maybe the people listen to it
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listen to the show will appreciate it
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maybe it's just the early morning
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loopiness but i wasn't i know you know
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this that and a few people have noted it
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that that yesterday yesterday Monday
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there this week the 13th of of august
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was in fact the 10-year anniversary of
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the first post on daring fireball
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congratulations thank you i didn't note
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this publicly i didn't mention it I've
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never to my knowledge I don't believe
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noted publicly that August thirteenth is
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an anniversary date for daring fireball
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I so like a year ago I didn't know
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tonight anniversary i didn't know the
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eight that in the seventh
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I knew it though I was very much aware
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of it like I went to bed Sunday night I
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went to bed thinking I hope nobody
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notices or says anything tomorrow and
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when I woke up it was the opposite there
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were a bunch of really nice things cocky
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Rosa nice thing there is nothing at the
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Atlantic couple people around the web
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had did take notice of it knew that it
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was the 10-year anniversary and it
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everything that everybody wrote about it
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was all very complimentary was very very
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flattering and I i went from waking up
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thinking I hope nobody has noticed this
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to thinking well this is this is all
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very very nice and I feel very flattered
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you remember but the day that i wrote
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yeah remember i do you can you describe
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well I don't know the day so much but I
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do remember that I'd spent a weeks
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leading up to it working on the site the
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design picking the color i mean i've
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i've said this like tomorrow and a
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couple of times that you know took me a
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long time to pick the exact color a
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little darker a little lighter little
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darker or lighter and looking at in
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multiple monitors and trying to find
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that the right shade of ever so slightly
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blue-tinted gray and and and various
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other aspects of the design but
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eventually it was ready to go and I just
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need to do something to write and and I
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the thing i could and i can remember
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this feeling very probably is that as
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nerve-wracking as it is to write
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something for public consumption for me
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it's even more nerve-racking to write
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something for nobody's consumption that
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it's like you know and and in the same
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way that it's nerve-racking to get up
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and speak in public in front of an
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audience to me it would be even more
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awkward to get up on a stage with a
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microphone and speak in front of an
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empty room with a microphone and then
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that to me is what publishing the first
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article felt like like getting up and
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giving a speech in front of what i
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suspected to be a completely empty room
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and when I the magic is the first step I
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think exciting once you have it go into
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me and it's like going from going out
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for a run right where you know you know
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you want to run four miles or three
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miles or something like that and if
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you're halfway through and you just feel
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beat but you know you're not home yet
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and you know you're having done the
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thing you just keep your feet moving
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just keep moving just keep moving and
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eventually you're going to be home and
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you're gonna have the miles it but to me
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that the one that's hardest is right
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outside your front door when you haven't
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started yet right and you're not sweaty
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and you're not tired and you haven't you
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know if you haven't even started loving
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it's just going from i'm standing still
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haven't started to ok i'm running that
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transition that's the hard part
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totally present because once you start
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it's it it's way easier to keep going
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and it is to get started getting started
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is without question the hardest part I
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think I've had like three or four
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articles on the topic of just that that
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nodes you have to give yourself so I
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thought about this considerably now and
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i will say this I i well and i'm and and
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i'm going to be unusually open because
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oh ah but the idea I had was that I
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wasn't going to publicly acknowledge
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that 10-year anniversary of of daring
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fireball was going to tacitly
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acknowledged and but i would implicitly
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it acknowledged it by publishing on the
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actual 10th anniversary a what I thought
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to be prototypically daring fireball
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which article but the article I was
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going to write was the one that I didn't
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write on 13th is the one I wrote
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yesterday on the further information and
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and speculation on the ipad mini but I
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didn't write that on the 13 i wrote on
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the 13 my review the retina macbook pro
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here's how that came about is when I
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woke up on under 13 and this is true I
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swear and I realized that there were a
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couple people around the web who did
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notice and acknowledge that 10-year
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anniversary of during fireball one of
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them was to see the Senate's at the the
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Atlantic this young kid he's only in
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college Robinson Meyer wrote an article
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in the Atlantic called happy 10th
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birthday daring fireball and it's it's a
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really nice little piece very very
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flattering overall anybody who got our
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my dad my dad even called me on the day
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and my dad like like he often doesn't
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acknowledge it but sometimes that he
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can't help because there's no other way
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that he can acknowledge what he's
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talking about but but that he apparently
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like I don't know if he does it every
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day but at least a couple times a week
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my dad Google's my name and sees what's
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going on and he doesn't really get it is
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not a technology guy right on but
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googling my name on Monday this this
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came up and you know the Atlantic you
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know that's like a a list name and you
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decide you see this thing atlantic in
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the end and yeah I my dad you know kind
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of my dad stay so Robinson Meyer never
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heard before but he wrote this nice
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piece of mind attend anniversary daring
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firebomb he says at the beginning and I
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think this is very nice and I feel like
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this is a guy who gets it he wrote it's
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a blog not just about Apple what about
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excellence nice i say that as a sentence
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that's actually that's a guy who gets it
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it's all very very flattering and
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anybody who had an article like this
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written about their work should be very
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very flattering but I wasn't flattered
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because at the very end was this
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paragraph is the third from the bottom
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it says the past year DF hasn't been as
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enjoyable as it has been in the past
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Oh Apple groupers Beatrice is engorged
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as a company and now seems to be veering
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from interesting complex to dolly
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complicated parentheses i hope the next
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few months prove me wrong on both counts
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in parentheses 10 years ago grouper pick
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the right story at the right time and
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followed the most complete business
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turnaround anesthetic parable in recent
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history but in light of that victory is
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renegade confidence has become an
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assured superiority he hasn't written
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for a long time and engaging description
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of a laptop and now that was a link to
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my 2005 article on a powerbook what was
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then called a powerbook right 15
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powerbook or an account of an
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anthropomorphized interface settlement
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and in that paragraph really stuck with
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me and really I really pissed me off and
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that made me that honest to god that's
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what made me instead of writing
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yesterday about the upcoming tablet
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stuff that I thought about and know
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about little little little bits here and
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there that I know a little bit here and
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there that I've sort of thought through
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and I thought fuck you i'll show you a
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fucking engaging description product you
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know I yeah but you know what i mean add
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to me and and then I thought about it
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after I why did i do that why would i
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I'd why would i get so fired up about an
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article that I should be should feel
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flattered by not fired up by but I feel
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like that's the way you have to be I
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feel like you've got to if you're not
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I don't sometimes I feel like you need
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to look for an enemy not an enemy bet
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you I don't know what am I my I if
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people knew people who have actually
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really changed my day or bend the
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sources of articles if they actually
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I don't have a lot of the mortises or
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anonymous people but the amount of
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energy that i get from sort of the
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random critic who's sane a critical
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right not this the total troll it may be
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shocked i mean i can't like do origin
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stories and all the articles but the
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amount of of energy that I've gotten
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from random folks and like hey you know
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rands is not resonating with me and
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really said anything like a month or two
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this person who i do not know at all who
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know just ruined my weekend because i'm
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going to sit there and write a piece
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about pens or something like that this
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happens it happens a lot
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I'm listening I see everything that
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comes by my inbox and it does affect
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even though i don't know these people
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are right but yeah and in and you'll
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yes right and end and I know that
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athletes are like this too and if you
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say anything that can be construed as
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confrontational it's going up on the
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locker room wall and it's going to be
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framed and and they're going to use that
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and they're going to say off
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this guy right you know you think you're
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going to be dust you know if you imply
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that you think you're going to beat the
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opposing team that's going up on the
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that's going up on the locker room board
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and everybody in the opposing team is
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going to see that you need something to
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yeah I mean it's not about you but like
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most of my most of my pieces
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I'd literally see like seventy percent
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of the piece in my head based on just
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some again bit flipping in my head like
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I'm like to do and it's like oh I can
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that's the thing i want to say right and
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it's what it's someone kicking me or
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just being inspired by reading something
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i can actually see the whole piece and
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that's what i want to have that moment
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it's just run to the nearest keyboard as
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quickly as possible or piece of paper
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and just start getting it out there it's
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a lovely experience i love when I
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capture that I I just paste the link to
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do you see this guy named kemper Smith a
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distant shape distant shaped on this
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beautiful and and he did this with no
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help from me and he didn't didn't pay me
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in advance i didn't turn down a request
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but he did this is he he downloaded all
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962 full articles that I written during
◼
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fireball over the last 10 years and tag
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them himself even though i've actually
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been tagging all of my articles all
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along but but the tags I've been
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applying to them aren't exposed publicly
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anywhere they're only in movable-type
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behind the scenes and and you know I
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guess someday i'll try to expose it
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somehow I but it's not publicly
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available so this guy downloaded all the
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articles read them all and as you read
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them tag them all and you can see the
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tags he applied underneath and he
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I email them and after this came out
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because it's so interesting and at
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number one I asked him do did you tag
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all these yourself and he was like yeah
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sigh oh my god I feel almost feel guilty
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about that because I've got the tags
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behind the scenes and could save you
◼
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some work but but maybe the tags he
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implied or more interesting but maybe
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they're more honest because they're
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they're more objective than the text i
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would have applied but he even admitted
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that he didn't do it from the outset to
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achieve the vigil visualization he has
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but only realized as he was going that
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it would make for a good visualization
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is that he's he's applied colors to the
◼
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articles on this this graph blue meaning
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desktop topics typically almost
◼
►
certainly mac and pink for mobile
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►
meaning iOS or or ipad i guess and it
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just so happens if you think about it
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that given that the iphone came out in
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2007 that if if now is the 10-year
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anniversary of during fireball that it's
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actually half of the you know the first
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►
half the first five years that I've been
◼
►
writing during fireball there was no
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iphone in the last five years there has
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been an iphone and you can kind of see
◼
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and this this graph that has made the
◼
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shift in topics on during fireball from
◼
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desktop to mobile you got blue on the
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left you've got kind of purple in the
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►
middle and then we'll pink on the on the
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right so he's also got a pivot to go to
◼
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showing our article links as well and
◼
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there's something very comforting
◼
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stop it looks like you're generally
◼
►
writing shorter articles but what's more
◼
►
interesting to me is that there's this
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flow to the sides of your articles over
◼
►
the course of a year it looks like yeah
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►
there's this little like sort of bump it
◼
►
looks like what winter time I can
◼
►
actually figure it out but there is a
◼
►
cake there's a structure to the size of
◼
►
your articles over the course of the
◼
►
year which is fascinating
◼
►
yeah and it's not winter though it's is
◼
►
its I don't know now but there is there
◼
►
is a pattern to it but it doesn't quite
◼
►
the cyclical it or doesn't quite
◼
►
correspond to the calendar in any way
◼
►
but there is like a sine wave like
◼
►
motion to it interesting and it is
◼
►
interesting and it's the sort of thing
◼
►
where I often think about doing stuff
◼
►
like this i often think like you know
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►
what I should do is you know and it's
◼
►
the type of programming that I'm
◼
►
actually capable of doing is like the
◼
►
lemme export everything ever written
◼
►
during fire Paul and count all the words
◼
►
or or let me I you know I can do stuff
◼
►
like this is the type of programming i
◼
►
can do or let me a verge how many words
◼
►
i've written a month for the last 10
◼
►
years or you know is there any kind of
◼
►
pattern in my writing fewer words per
◼
►
month that my writing you know more are
◼
►
you know that sort of thing but then I
◼
►
get freaked out by it I get freaked out
◼
►
by the self-awareness and I don't do it
◼
►
so it's interesting to see somebody else
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►
to it and you're right there is there's
◼
►
definitely like a sine wave pattern here
◼
►
to the length of the pieces
◼
►
ok there's another tag down here that's
◼
►
really important because i know this is
◼
►
a personal issue of yours gonna have to
◼
►
get a whiny em boston terrier outside my
◼
►
windows have to go in like two seconds
◼
►
but there's a tag here which is was
◼
►
wrong about something and according to
◼
►
him just eyeballing this 123456789 10
◼
►
tulip maybe like 15 there's 15 that he
◼
►
measured as was wrong about something I
◼
►
I know you're obsessive about this I
◼
►
feel like number is low 15 wrong about
◼
►
something that may feel like numbers
◼
►
I wish that it was zero god I wish I 1.5
◼
►
times a year though I'm wrong about
◼
►
something that sense that sounds good
◼
►
and and you know what one reason that
◼
►
that's could be could be low is that
◼
►
he's only counting for lack of a
◼
►
sufficient term the full articles the
◼
►
ones that that get a star in the RSS
◼
►
reader and show up in my arm
◼
►
have his own methodology is actually
◼
►
suspect he's got the tag right next to
◼
►
it is was correct about something and
◼
►
it's for my favorite and this is why
◼
►
it's a little bit more interesting that
◼
►
he tagged the articles rather than going
◼
►
with if he had somehow had access to my
◼
►
internal tags which don't have stuff
◼
►
like that my tags are just stuff like
◼
►
you know tablets or Android wear samsung
◼
►
vs apple lawsuit or something like that
◼
►
he's got one where where is it was a
◼
►
grouper knows something i think that
◼
►
Google has inside information yeah there
◼
►
it is Gruber has inside information
◼
►
yeah that's pretty good John syracuse
◼
►
let's see what's going on here huh you
◼
►
tag John circular less than you've been
◼
►
yeah but i do feel i will say this i
◼
►
will say this and I've I have said this
◼
►
publicly many times that it is one of my
◼
►
goals with the site overriding always
◼
►
every day always very aware of it is is
◼
►
it's in my mind I don't be wrong
◼
►
yeah you're right about everything but
◼
►
on the other hand you want to i want to
◼
►
take chances i want to push myself and I
◼
►
if I'm never wrong that I'm not pushing
◼
►
sure right i mean i think that's true in
◼
►
anything in life right
◼
►
I mean it's if you don't have any
◼
►
failures you're not pushing yourself
◼
►
I and when you are wrong immediately get
◼
►
on top of it first thing to do when you
◼
►
realize you're wrong is acknowledged it
◼
►
and you do it publicly to say you know
◼
►
what here's this thing I wrote this
◼
►
that's wrong here's why and get on top
◼
►
of it do not be the guy who because he
◼
►
doesn't want to be wrong starts working
◼
►
on ways to show how when he was wrong he
◼
►
don't be that guy I think it's it i
◼
►
think it's i think its 10-year
◼
►
anniversary we can can honor fireball a
◼
►
little bit but I think that's one of the
◼
►
defining reasons it's been six as full
◼
►
as it's the journalism background right
◼
►
is you don't just you know you don't
◼
►
and what kind of op-ed pieces and kind
◼
►
of dreaming and in poetry and whatnot
◼
►
but it's like it you can base your
◼
►
statements as best you can
◼
►
unless you can flag it as otherwise you
◼
►
based on facts right and just when you
◼
►
go and you see all the mass media staff
◼
►
of people with opinions and going back
◼
►
and forth it's sort of refreshing and
◼
►
obviously on the fan and bias to
◼
►
actually like know that in both the
◼
►
pieces that you did this week it's like
◼
►
it this is based on the best data that I
◼
►
have and I'm going to source the best I
◼
►
can and yes i will have opinions about
◼
►
this but at the end of the day this this
◼
►
is this is this is sourced information
◼
►
does that make sense yeah but if i'm
◼
►
wrong i'm gonna get right on top of it
◼
►
so let's just say for example with this
◼
►
whole iPad Mini or ipad air whatever you
◼
►
want to call it thing let's say that the
◼
►
thing ships and it doesn't have a 4 310
◼
►
like one of the fundamental things I've
◼
►
been writing about all year is that
◼
►
they've if Apple makes a smaller ipad is
◼
►
going to have a 1024 x 768 43 aspect
◼
►
ratio display at a hundred sixty-three
◼
►
DPI let's say this thing ships and it
◼
►
has a 16 29 display a widescreen display
◼
►
or if I iphone like 32 display well the
◼
►
first thing I'm going to do is say well
◼
►
holy should I was wrong and linked to
◼
►
the instances in the past that I've
◼
►
written that it's going to have the 43
◼
►
10-6 you know 1048 by the or 1024 x 768
◼
►
display and just get it all out and just
◼
►
here here here and here terribly awfully
◼
►
completely wrong bad assumption and you
◼
►
know and and you know get right to show
◼
►
how will show where everything I've been
◼
►
writing was wrong and immediately try to
◼
►
get it you know get on top of all that
◼
►
acknowledged everywhere is wrong and
◼
►
then get right and then explain what
◼
►
no other way to do it I don't understand
◼
►
people to do it otherwise
◼
►
I think they don't want to be wrong
◼
►
there's um no the rotating around
◼
►
there's another tag here it's very
◼
►
interesting tags calls somebody jackass
◼
►
I think you think I think this is under
◼
►
represented to it looks like in 2006
◼
►
you're calling a lot of people jackasses
◼
►
but I think you've done it more like us
◼
►
me jackass of the week is sort of or
◼
►
whatever the is it has it died down
◼
►
yeah definitely but that HC the reason
◼
►
why is that I think most jackasses of
◼
►
the week were linked what I call linked
◼
►
list items not full articles right right
◼
►
and I would just linked to the jackass
◼
►
and explain why they're jackass but
◼
►
without writing a full article about
◼
►
them so it's there's not going to be a
◼
►
lot of them on these tags are great
◼
►
fictitious dialogue this is another one
◼
►
this is this is one of the first things
◼
►
that my memories of you was what was the
◼
►
cancer polarized payment say it's too
◼
►
chrome right anthropomorphised brushed
◼
►
metal interface exactly this is this is
◼
►
they feel like a rare treat to me right
◼
►
now I feel like you're literally you
◼
►
know you're a lot of your articles it's
◼
►
clear you're working right you're like
◼
►
gotta get this right that these I
◼
►
imagine you sitting back drinking a
◼
►
martini kind of giggling to yourself as
◼
►
you're writing the piece and get a
◼
►
little drunk right this is this is what
◼
►
yeah and there's no Dino is somehow i
◼
►
feel like i'm a little overdue for
◼
►
something silly on the site when we can
◼
►
have tags to prove it
◼
►
yeah now these tags are great you know
◼
►
and i should mention and and I we went
◼
►
through this last night you you actually
◼
►
hit your 10th anniversary on ransom
◼
►
proposed before I did you say it was
◼
►
earlier this year you don't you're not
◼
►
quite exactly sure when the baby was
◼
►
April I wasn't paying attention either
◼
►
you know but I got coverage on Fox and
◼
►
you know CNN and that cover story about
◼
►
so was pretty big deal is I played it
◼
►
played quieter now I was it was 10 years
◼
►
ago in April I was I was I wasn't gonna
◼
►
got a couple notes from folks but i was
◼
►
i was launching my web fonts at the time
◼
►
so it seemed like a time at least say
◼
►
it's a 10 years I find that interesting
◼
►
that the two of us started completely
◼
►
independently and and over those years
◼
►
and many drinks and South thighs and Las
◼
►
Vegas situations and it's working here
◼
►
we are sitting here 10 years later
◼
►
there's something very I'm center just
◼
►
think about that and there are and and
◼
►
you know i think a lot of it is the
◼
►
nature of what's likely if you started
◼
►
your website circuit 2002 right there's
◼
►
a very good chance that you're running
◼
►
movable-type and Beyond are both running
◼
►
movable-type you're still running loop
◼
►
yeah I've considered other things but I
◼
►
mean you might have no reason to leave
◼
►
there is nothing it does it doesn't do
◼
►
although I did see that have not movable
◼
►
type but blogger launch medium last
◼
►
night inside its I saw that too and it
◼
►
is funny because I'll tell you what on
◼
►
the days when I'm actually writing a bit
◼
►
a bigger article and and the last two
◼
►
days monday and tuesday this week that's
◼
►
what I've spent my days doing is
◼
►
nose-down writing like nobody's talking
◼
►
to me and I come skipping meals and i'm
◼
►
just writing writing writing right the
◼
►
world then passes me by
◼
►
right like it is kind of it is kind of
◼
►
mutually exclusive to the other side of
◼
►
daring fireball where I'm linking to
◼
►
what's new and technology with brief
◼
►
pieces like so on days when I'm not
◼
►
really writing anything big
◼
►
I'm like on top of the industry and I'm
◼
►
like within five minutes aware of
◼
►
everything that's going on everywhere
◼
►
and on the days when I'm actually
◼
►
writing it's like like last night I went
◼
►
I was I don't you know when I realized
◼
►
that doesn't that medium was announced
◼
►
but it wasn't when it when it hit like
◼
►
it was hours later and I was like had
◼
►
written my article and my family would
◼
►
you know my wife my son they were in bed
◼
►
and then I could catch up on Twitter and
◼
►
then all of a sudden I realize how we
◼
►
should have Evan Williams just launched
◼
►
an entire new blogging platform
◼
►
something but I don't quite get it
◼
►
I don't get medium no I don't get
◼
►
together i mean i've given it 15 minutes
◼
►
and it's seven so you've gotta pay
◼
►
attention right but it's unlike ok i
◼
►
haven't found a compelling thing
◼
►
although they have a very nice
◼
►
to slab serif emser as their mark in
◼
►
their logo so but i haven't actually
◼
►
like digested with the elder up to get I
◼
►
absolutely feel the same way you do wear
◼
►
that if the guys last couple of projects
◼
►
that he helped launch were blogger and
◼
►
Twitter then yet you know you kind of
◼
►
want to get you going to get together
◼
►
benefit that know you you're like yes I
◼
►
will sign up i will give you my fifty
◼
►
dollars i will i'm certainly interested
◼
►
even though i do not get in and even his
◼
►
miss which I would describe odio as was
◼
►
the right idea which was a podcast are
◼
►
going to be a big deal
◼
►
yeah kind of before like because and and
◼
►
the thing that killed oh do I think more
◼
►
or less was Apple getting into podcasts
◼
►
I remember and a and an apple got into
◼
►
podcasts surprisingly early for apple
◼
►
yes like it i'm still I still think I
◼
►
still think it's one of the most
◼
►
interesting things apples done the last
◼
►
10 years was the way that Apple jumped
◼
►
on podcasting so early
◼
►
alright I and it kind of killed the
◼
►
audio but at least even so even even the
◼
►
one that they missed on the thing that
◼
►
didn't really amount to much i ended up
◼
►
being the right idea just wasn't wasn't
◼
►
the right there wasn't really a business
◼
►
model he was he was collecting break
◼
►
people this is my recollection and
◼
►
during that time to like Dunstan and I
◼
►
think with this Dorsey was in that and
◼
►
that means so he had this incubator
◼
►
going on in there so even though it
◼
►
didn't work out he had that sort of
◼
►
universal people around and let you know
◼
►
when often did someone interesting
◼
►
things right the long story short I was
◼
►
that you know is i the the parent
◼
►
company which is a great name
◼
►
I i think is one of the great names I've
◼
►
said this to have I i don't know if that
◼
►
well but I have said this to my life
◼
►
when I've seen them is that obvious
◼
►
corporation is one of my favorite names
◼
►
in the history of naming anything I can
◼
►
kind of helps explain it is it is sort
◼
►
of a like it's an apt description of
◼
►
everything I've Williams ever does
◼
►
right right it's like blogger was sort
◼
►
of an obvious idea Twitter super obvious
◼
►
idea pod containing it's like it's like
◼
►
a way of being like are we
◼
►
the right path is this is just obvious
◼
►
right right but the idea was that the
◼
►
audio was their big bat and the thing
◼
►
that they actually had money invested in
◼
►
and lots of time and everything and they
◼
►
like gave up on it and in the meantime
◼
►
Jack Dorsey who was working there at
◼
►
this little idea for what about this
◼
►
thing this idea I have for a centralized
◼
►
server for sending status messages and
◼
►
then you know boom Twitter yeah eat the
◼
►
Duke and pick names medium it's a great
◼
►
name and exactly describe I mean it
◼
►
whatever i'm not sure what they're doing
◼
►
but it's like clearly it's just it's
◼
►
just like let's try to reimagine the
◼
►
blogging the the content platform can
◼
►
let me take a break here and talk about
◼
►
the first sponsor ok I and i want to
◼
►
tell you it's to iphone app it's a
◼
►
repeat sponsor from from few episodes
◼
►
ago app for your iPhone called humorless
◼
►
photography app it's a camera app for
◼
►
your iPhone and it's sort of a do one
◼
►
thing and do one thing well app and the
◼
►
one thing the humorless does is take
◼
►
black and white photography and you like
◼
►
Michael up you like black-and-white
◼
►
pictures anyone who follows me on
◼
►
Instagram knows i'm still furious about
◼
►
the removal of the gossip filter because
◼
►
i think it was with which is like 18
◼
►
months ago i'm still mad about this I
◼
►
stilt a grip Garth Gotham because I
◼
►
figured out how to sort of approximated
◼
►
but a mad and I have a conspiracy theory
◼
►
alright was removed but please continue
◼
►
this is a guy was a complete set up
◼
►
because I know as a guy who follows your
◼
►
Instagram that you love black-and-white
◼
►
love photography is all heelys does is
◼
►
humorous is an app that is meant for
◼
►
taking it it's just it's it's a
◼
►
black-and-white camera that's what it is
◼
►
and i'm a huge fan of it and i've always
◼
►
been a fan of black and white I think
◼
►
that there's this weird psychology
◼
►
behind black and I know it's not natural
◼
►
and know that it's sort of it the whole
◼
►
origins of black-and-white were like
◼
►
technical limitations that kept us from
◼
►
shooting in color but in hindsight
◼
►
there's this great great emotional
◼
►
effect from black-and-white photography
◼
►
and I i think there's really something
◼
►
to seeing your pictures in black and
◼
►
white as you're shooting them so that
◼
►
you know what you're getting
◼
►
yeah and that's what euless is all about
◼
►
and they have a brand-new version 1.5
◼
►
it's in the months since the last time
◼
►
they've sponsored to show they've been
◼
►
hard at work and the some really great
◼
►
features they've got some new aspect
◼
►
ratios that you can enjoy so you can
◼
►
shoot 1 21 which means square which
◼
►
means like optimized for instant paper
◼
►
right in the camera intagram 322 which
◼
►
is the aspect ratio of the iphone screen
◼
►
or at least the iphone that we have
◼
►
right now so you can shoot full frame
◼
►
you got some new aspect ratios you see
◼
►
him right there in on the screen as you
◼
►
shoot a bunch of clean up the way that
◼
►
they made the user interface even more
◼
►
streamlined improve direct access to
◼
►
their color filters now the color
◼
►
filters you say what the hell you said
◼
►
it's a black-and-white app the color
◼
►
filter is what i mean is that they
◼
►
simulate in terms of traditional
◼
►
photography the way that you would put
◼
►
like an orange filter over your lens or
◼
►
a green filter or blue filter which
◼
►
filters the light that comes through and
◼
►
you get different degrees of contrast
◼
►
works for example on and I'll God and
◼
►
it's so early in the morning that it's
◼
►
like pitch black here so i can i'm
◼
►
guessing wrong but like if you want the
◼
►
sky to pop against the clouds I think
◼
►
you put like a blue filter on and then
◼
►
the blue will look dark and the white of
◼
►
the clouds will look white and you put a
◼
►
color filter and you get different types
◼
►
of contrast out of the black and white
◼
►
so in other words it's not about making
◼
►
the image tinted color its route
◼
►
altering what is dark what is light and
◼
►
the thing they've improved the interface
◼
►
for that dramatically so that you can
◼
►
switch the color filter on the fly in
◼
►
the viewfinder and more conveniently it
◼
►
it's a for the gotham to certain to back
◼
►
up here the the Gotham filter that to
◼
►
rebuild it to which involves about two
◼
►
different apps which was the first as a
◼
►
black-and-white app the first thing that
◼
►
I do is actually a red filter which
◼
►
actually gets that pop that you see
◼
►
against clouds and makes the sky could
◼
►
be black so it's like if you list has a
◼
►
red filter built right in there's a
◼
►
slider that lets you adjust how strong
◼
►
it is whether it's dark whether it's
◼
►
I it really is absolutely positively one
◼
►
of my favorite apps for the iPhone I and
◼
►
if i'm thinking if I'm feeling black and
◼
►
white i immediately that's what I know I
◼
►
want to go to I go to houlis to shoot
◼
►
I'm and I I think everybody should check
◼
►
it out you can go to a humorless hu e le
◼
►
SS app.com and find out more get a link
◼
►
to their to their app in the App Store
◼
►
and if you've already got it just quit
◼
►
go to the App Store app and and download
◼
►
the 1.5 update you've you definitely
◼
►
want it it's it's it's a great update
◼
►
everybody should get if you don't have a
◼
►
shame on you you list in the appstore
◼
►
199 I mean for God's sake won a dollar
◼
►
ninety-nine buck 99 how who can't afford
◼
►
that less than ever the coffee exactly
◼
►
what we're talking about what the hell
◼
►
were we talking about
◼
►
we were we were we were we were talking
◼
►
about ever and medium however serial
◼
►
entrepreneurs and that sort of thing
◼
►
yeah I said but i don't quite get I
◼
►
don't get what medium is quite all about
◼
►
but I feel like it i feel like they need
◼
►
to do it I'll get it as more people who
◼
►
totally i'll pay very close attention so
◼
►
but also blogging really again we're
◼
►
that's right now I'm cloud the thing i
◼
►
saw that help me explain it and and he
◼
►
is end and you know he's like one of my
◼
►
go-to guys that i've been reading since
◼
►
long before i canno and we're talking
◼
►
about me and you blogging for 10 years
◼
►
but like makes me feel like it hasn't
◼
►
even been that long because this guy's
◼
►
been at it like when I got started I
◼
►
feel like he was already added for a
◼
►
Dave want dave winer I saw dave winer on
◼
►
Twitter last night and he's already on
◼
►
medium and has an account and I mean
◼
►
literally the guy dave winer arguably
◼
►
invented blogging maybe even invented
◼
►
word and I like the guy was writing
◼
►
blogging software like as like well some
◼
►
of us haven't even learned HTML yet in
◼
►
the nineties and the way he described it
◼
►
was that in medium that you don't you
◼
►
don't put a category on a post you put a
◼
►
post you put a post in a category right
◼
►
like a centralized category in the
◼
►
system which is sort of an interesting
◼
►
way to think about it you don't just
◼
►
write a post and tag it Apple there's
◼
►
like an apple category and you can put a
◼
►
post in it and then somebody out there
◼
►
using it would be surfing the Apple
◼
►
category and then they'll see your post
◼
►
it's not about the individual necessary
◼
►
it's looking at these buckets of stuff
◼
►
that if you want to go see I don't know
◼
►
interesting or new or Apple you can
◼
►
stroll down and see all of the different
◼
►
pieces inside of it that makes sense
◼
►
it's simple that makes sense yeah
◼
►
something like that I you get what you
◼
►
get you have a macbook pro with retina
◼
►
display I don't and I knew you'd ask
◼
►
that and then I have I have I feel bad
◼
►
because I have seen enough around and
◼
►
then work that it's it's it's easy just
◼
►
means you're going to say this anyway
◼
►
but you just see it in your life is
◼
►
completely changed and everything else
◼
►
starts to look just you know not so
◼
►
yeah so that is sort of one of the
◼
►
things that kept me that like had that
◼
►
review that I had that kept in the draft
◼
►
folder for weeks longer than I had
◼
►
originally anticipated is this whole
◼
►
angle of it being a machine and a
◼
►
technology that I loved and and I say
◼
►
that word with no hyperbole that i
◼
►
I mean I love it it like strikes my
◼
►
nerd nerve in a way that that nothing
◼
►
like nothing since the original iphone
◼
►
has but on the other hand it is not the
◼
►
machine for me and and I I'd it's like I
◼
►
couldn't square that circle because i
◼
►
laptop anymore even though it is
◼
►
noticeably thinner and noticeably
◼
►
lighter than any previous 15 inch laptop
◼
►
from apple before I've really gotten
◼
►
used to when i leave the house with a
◼
►
computer that was this tiny little
◼
►
sliver of a macbook air right
◼
►
what is your should notice but what is
◼
►
your what is your desktop setup because
◼
►
I'm wrestling with the same thing right
◼
►
now is I've got the cheese grater right
◼
►
here on the floor and I've got the 30
◼
►
inch and I about the 27-inch next to it
◼
►
so we've got some pixels with some
◼
►
serious pixel here my my desktop setup
◼
►
is totally janky it really it's it's
◼
►
ridiculous it's it's an old it actually
◼
►
is a 15-inch macbook pro but I don't use
◼
►
it as a macbook pro it's a macbook pro
◼
►
that never leaves the desk and I don't
◼
►
use the built-in display on driving a 20
◼
►
inch mirror a measly little 20 and
◼
►
cinema display might the macbook pro my
◼
►
desk is sold that it has the grace the
◼
►
gray keyboard not the black keyboard but
◼
►
what is your upgrade for that because
◼
►
this is the one and i feel like my
◼
►
upgrade this is it this is the thing is
◼
►
that my upgrade is I wanted to be a
◼
►
retina imac right and I don't want to
◼
►
buy an imac that's not retina and I sort
◼
►
of had it as a vague thought before and
◼
►
now that I've seen an actual retina
◼
►
display its mike adamant like I can't
◼
►
imagine buying a new any new mac that's
◼
►
not a retina right I can't imagine i
◼
►
actually left when i left the WWDC
◼
►
keynote this year in june i was very
◼
►
excited about the retina macbook pro but
◼
►
i also thought well now they've they've
◼
►
updated the heirs and I my air my 11
◼
►
chair is two years old my god it's from
◼
►
2010 and it's the the last one that
◼
►
Apple made that doesn't have a light up
◼
►
keyboard right if you remember in 2010
◼
►
the 11-inch didn't have a light up
◼
►
keyboard a 13-inch tube and and then
◼
►
they came out with a 2011 update that
◼
►
was a real nice update and I skipped
◼
►
because i just bought the previous
◼
►
generation and now I felt like leaving
◼
►
the keynote I thought well now it's two
◼
►
generations after mine the thing only
◼
►
cost a thousand bucks
◼
►
I'm sure I can you know find someone
◼
►
else to take this two-year-old 1 i'll
◼
►
get it and I left the keynotes excited
◼
►
about the retina macbook pro been
◼
►
thinking hey I should quick jump on
◼
►
Apple that common pre-order a brand-new
◼
►
11-inch air to replace this one right
◼
►
I really I honestly was thinking maybe
◼
►
quick preorder one immediately sight
◼
►
unseen just quick preorder one and I
◼
►
didn't I waited and then the longer i
◼
►
use the retina 15-inch macbook pro that
◼
►
Apple loan me as a review unit and now I
◼
►
I can't bring myself to do it and I
◼
►
cannot spend money on a machine that's
◼
►
not it doesn't have a Retina display
◼
►
so you're gonna do the imac if and when
◼
►
it ever comes out as your desktop that's
◼
►
going to be your desktop machine that's
◼
►
what I'm might in theory what I would
◼
►
love to do is get a retina Brian if if
◼
►
though if Apple were to ship cinema
◼
►
displays with retina just retina right
◼
►
and quality then i would buy one of
◼
►
those and I don't know I guess get a mac
◼
►
pro or or Mac Mini or something to drive
◼
►
yeah I think that's the move because i
◼
►
feel like i'm wondering if i'm going to
◼
►
go to a completely mobile solution but i
◼
►
have the same quantity which is I fly a
◼
►
lot and the only thing to take on a
◼
►
there's just no doubt in my mind that
◼
►
it's it's it's easy to slide in the
◼
►
thing that's the chair in front of me
◼
►
it's light it's the right size and when
◼
►
you're in one of those airports that has
◼
►
like a hundred and twenty-two and not
◼
►
called terminals like where they called
◼
►
gates I got in 20 and you you like all
◼
►
right you get through security and
◼
►
you're like in an unfamiliar airport
◼
►
you're like all right I've got gate ab7
◼
►
where am i and you look up and it says
◼
►
gate to right here like ah Christ you
◼
►
get when you get to gate e7 if you're
◼
►
not in the era of the macbook air you
◼
►
don't feel like like you're one shoulder
◼
►
hurts and your other one doesn't write
◼
►
exactly used to like it used to be like
◼
►
now if you know I feel like I'm you know
◼
►
doing manual labor here I feel like one
◼
►
too much you know one of my shoulders is
◼
►
ready to fall off right it is addictive
◼
►
the lightweight and you know if
◼
►
you know it if you're not and I guess if
◼
►
you're in first class you know you can
◼
►
you can even set up an imac up there but
◼
►
in a regular which see it is it it is an
◼
►
enormous advantage to have a macbook air
◼
►
well even even in first class that i'm
◼
►
doing a lot but it's still it's just
◼
►
it's for me it's a nice trade-off
◼
►
between enough screen real estate the
◼
►
moving it around but also you know just
◼
►
the perfect size keyboard there's that
◼
►
the the smaller keyboard i know there's
◼
►
a lot of folks like that really really
◼
►
small some form factor is just drives me
◼
►
a little bit crazy so I it's the perfect
◼
►
it's the perfect size for me on the
◼
►
travel and I so I you know I in theory
◼
►
like a and you know I'm two years from
◼
►
now I i assume that this will be no
◼
►
problem and i'll have it all is well
◼
►
have a Retina imac wearing a desk in my
◼
►
office and a retina 11-inch macbook air
◼
►
right I take with me everywhere else too
◼
►
huh is it multiple times
◼
►
no one monitor I i had multiple monitor
◼
►
thing I had it years ago
◼
►
last time i had like a real office job
◼
►
but I worked at bare-bones software i
◼
►
had multiple monitors and I did
◼
►
I know exactly you know what people are
◼
►
ah but it doesn't really well I don't
◼
►
know it doesn't really work for me do
◼
►
you do the whole expose whatever always
◼
►
forget what it's called this this year
◼
►
do you do multiple debt virtual desktops
◼
►
sometimes sometimes especially like from
◼
►
like when I'm writing a big article is
◼
►
out the spaces right and i'll put I have
◼
►
everything in space everything is space
◼
►
one except space to is only the the the
◼
►
BB a document i'm typing in and the
◼
►
Safari windows that are specific Lee
◼
►
opened for that article right that I've
◼
►
got like his research and then i can say
◼
►
space to is is the stuff I'm working on
◼
►
for the article but it's funny though
◼
►
because like i've noticed this the last
◼
►
two days because the last two days I've
◼
►
spent writing these articles is
◼
►
that i'll start out and it seems perfect
◼
►
for space to only has two windows BB a
◼
►
document and one safari window with two
◼
►
tabs by the time i'm done i've got like
◼
►
seven Safari windows each with four tabs
◼
►
open over there losses many Safari
◼
►
windows is the front and the whole thing
◼
►
is just as big a jumble is my space
◼
►
number one right but it is a
◼
►
partitioning way as I did the same thing
◼
►
its that's what am I focusing on and
◼
►
where am i doing research I have another
◼
►
one which is basically distractions
◼
►
right so if I'm like taking a mental
◼
►
break its that window that has twitter
◼
►
in whatever other things are kind of
◼
►
sitting by my desktop so one of the
◼
►
reasons i ask you about the render
◼
►
yeah is is that like one of the ways
◼
►
that you and I are very much alike is is
◼
►
a a relentless pursuit of perfection in
◼
►
and to an obsessive obsessively detailed
◼
►
degree correct on and and the retina
◼
►
display enables that right right like I
◼
►
mean you've at least you you like loaded
◼
►
up your website in a Retina display
◼
►
oh no the night I had this actually
◼
►
looking at your side at one point this
◼
►
is before the retina macbook came out
◼
►
was and reading my logo right because I
◼
►
don't logo years ago and I suddenly
◼
►
looked at it as on the ipad ipad 2 and I
◼
►
was like what the hell happened right as
◼
►
well as if suddenly all of those jaggies
◼
►
and all of that like that that stuff
◼
►
that's lost on their regular displays
◼
►
was suddenly this in my face and it was
◼
►
it looked awful unlike is everybody
◼
►
looking at this for the last 10 years
◼
►
right so that was my first like moment
◼
►
like oh the game is different regarding
◼
►
how are actually going to have to have
◼
►
our images and what our fonts are gonna
◼
►
look like I i noticed and i noticed this
◼
►
last week because it will there is a day
◼
►
and and i hope to write about it soon is
◼
►
and it took me as always with anything
◼
►
like this aid a way more time that I
◼
►
thought it would I upgraded the fav icon
◼
►
daring fireball last week on
◼
►
and for a couple of reasons but it took
◼
►
me way longer than i thought it would
◼
►
but i upgraded it and and mainly to to
◼
►
rectify it right and i did notice and as
◼
►
I was doing it and went around the web
◼
►
and tried to see well who else has a
◼
►
retina quality fabric on marine ran
◼
►
trans has a retina fav icon i noticed
◼
►
that because and it is one of those
◼
►
things were when you're surfing you look
◼
►
at your website on the retina macbook
◼
►
pro and if you don't you look up at the
◼
►
URL and you see that that little little
◼
►
time fav icon but it's not retina just
◼
►
like oh that's not gonna work just
◼
►
sentence right yeah it does yeah exactly
◼
►
it looks like somebody fax it to you and
◼
►
it's like immediately it was like it was
◼
►
like pain in my heart it was like I get
◼
►
this hurts me it hurts me as though I'm
◼
►
I'm listening to somebody insult my wife
◼
►
alright it hurts me because my beloved
◼
►
daring fireball fav icon now looks like
◼
►
a complete looks like looks like a piece
◼
►
of paper the wet piece of paper I just
◼
►
I've got to fix this but there aren't a
◼
►
lot of resources online for how to make
◼
►
a retina quality fabric on its its its
◼
►
do you know and you know it and it's a
◼
►
lot of SEO crap like the SEO crap for
◼
►
how to make a fav icon dominates the
◼
►
search results yeah that's why I want to
◼
►
write about it you know but I knew that
◼
►
you've got it but the other thing too
◼
►
and i wrote about this in my review is
◼
►
that I and this is where your way way
◼
►
ahead of me your way at me in and i'm
◼
►
way behind the times is that on on the
◼
►
retina macbook pro and I think it's true
◼
►
for the iphone and the ipad 2 but I feel
◼
►
like it r is is even more prominent on
◼
►
the retina Mac I that you that did it
◼
►
it's so much like print quality outlet
◼
►
that you want real fonts the on-screen
◼
►
funds and you've switched I've
◼
►
I don't know when but you've switched
◼
►
this year to ideal sands from a muffler
◼
►
and for Jones um it was around the time
◼
►
of the 10-year anniversary's want to
◼
►
switch into your credit the idea to even
◼
►
like consider this idea was was from you
◼
►
you i gotta i was flying and I landed
◼
►
and I got this rapid text or tweet or
◼
►
something from you you're like oh my god
◼
►
ideal sands got a big i think it was
◼
►
distance so that the inception is is
◼
►
from you although i have i have turned
◼
►
it on and it's beautiful it's gorgeous
◼
►
I'd literally it literally to your to
◼
►
your point is when I first loaded up on
◼
►
the ipad 2 with all I else and I of
◼
►
Sentinel izi as a headline and it
◼
►
I feel like there's the world is a
◼
►
better place right i mean it i did
◼
►
there's order and there's there's beauty
◼
►
and its I can't describe the feeling of
◼
►
actually seeing great typography on the
◼
►
blog I didn't I'd only really upgrade i
◼
►
did a couple other nips and tucks but
◼
►
only upgraded the typography the whole
◼
►
layout as the same but it feels to me
◼
►
whenever I see it feels like a brand-new
◼
►
side it it looks great on a non retina
◼
►
display a great fun and and one of the
◼
►
reasons and and I think it's super
◼
►
interesting the the hfj web fonts to my
◼
►
knowledge are only in its not publicly
◼
►
available the only three sites i know of
◼
►
that have the hfj web fonts are you
◼
►
Jason cocky and and proc Obama like
◼
►
that's pretty good company
◼
►
you cocky and and Obama yeah it's not
◼
►
like that it was one of the reasons why
◼
►
is that it is you talk to these guys
◼
►
talk to anybody who's working on
◼
►
distributing web fonts and it is really
◼
►
hard it is it's super simple it's as
◼
►
simple as linking to anything like in
◼
►
reg or a style sheet or anything on the
◼
►
web to get one working get web phones
◼
►
technically right and it is incredibly
◼
►
hard and painstaking and glyph by glyph
◼
►
requires all of this and drawn work
◼
►
yeah get them to look good
◼
►
everywhere meaning on the mac on iOS on
◼
►
Android and what's the the other the the
◼
►
OS four pcs from Microsoft alright is it
◼
►
but i totally don't know I've been
◼
►
ignoring microsoft were so remember that
◼
►
christ almighty it's on like ninety
◼
►
percent of all computers in the world
◼
►
anyway whatever its called
◼
►
it's really really hard to get web fonts
◼
►
that look good there because they use
◼
►
the all these different platforms use
◼
►
different anti-aliasing algorithms they
◼
►
have different software that actually
◼
►
renders the the outlines into bitmaps
◼
►
that helped push them to pixels on
◼
►
screen and these guys you know you do
◼
►
you think like me guys like me and you
◼
►
sweat the details enfants it's like the
◼
►
guys who actually make fonts like it you
◼
►
know it's amazing that they can even get
◼
►
out of bed because they you know they
◼
►
really really sweat the details on and
◼
►
they notice things like when one side of
◼
►
uppercase M is a half a pixel thicker
◼
►
than the other side when it's rendered
◼
►
on this browser on this platform and
◼
►
that's what's taking so long for all
◼
►
these guys to get you know to get these
◼
►
fonts out as web front-end the other
◼
►
thing for hf and Jade in particular i
◼
►
believe is that they're also just super
◼
►
concerned with with you know making sure
◼
►
that it's it's fairly license they don't
◼
►
want right fonts out in the open so
◼
►
right there really obsessive about that
◼
►
which i think is absolutely the right
◼
►
thing to do it's so easy to to steal
◼
►
upon if you will and did their work is
◼
►
mean as you just described it's
◼
►
painstaking work no one ever looks at
◼
►
fonts they do not see any of the work
◼
►
involved and actually pulling it off and
◼
►
who stares at a set of letters and goes
◼
►
note that ? is like a work of art in
◼
►
itself it times up by the entire
◼
►
character set you're talking about a
◼
►
massive amount of work and I and I think
◼
►
one of the things are tweaking and why
◼
►
it's not this is my opinion out there
◼
►
two more people is they're just making
◼
►
sure that it's it's rock-solid in terms
◼
►
of importance of protecting their their
◼
►
absolutely and but you really the bottom
◼
►
line now is that this this transition
◼
►
from only using the fonts that are
◼
►
available by default with the one they
◼
►
call the website fonts right you know
◼
►
their users like this list of like you
◼
►
know 15 fonts that are available on mac
◼
►
and windows and android or whatever i
◼
►
guess android doesn't have any font
◼
►
androids got like serif and sans serif
◼
►
or something like that was terrible but
◼
►
you know there's the website fonts that
◼
►
everybody is known from 1997 onward and
◼
►
it's like you know the bottom line is
◼
►
like you're either picking times
◼
►
verdanna or Georgia for fonz and now you
◼
►
know with the web fun thing you can pick
◼
►
any of these fonts and there's typekit
◼
►
which as you know like a whole bunch of
◼
►
funds from adobe and and other great
◼
►
indian browsers are type vendors and
◼
►
they look good on anywhere and it's
◼
►
because they've spent a lot of time to
◼
►
make sure they look at my god did they
◼
►
look good you look great on the retina
◼
►
display there's only there's only one
◼
►
complaint and I don't know if you have
◼
►
like a huge amount of people that are
◼
►
listening to us at this point but
◼
►
there's a load issue and it's not just a
◼
►
challenge a solution i've seen it
◼
►
elsewhere there's a and maybe it's a
◼
►
browser issue but there's a double load
◼
►
issue when you first load the page you
◼
►
first you get a render and then there's
◼
►
a second render it doesn't really line
◼
►
it doesn't really flow the page but when
◼
►
the fonts are actually loading so
◼
►
there's this eighth of a second half of
◼
►
a second where you get the correct
◼
►
geometry with like but all the bulleted
◼
►
mean that underlines and whatnot and the
◼
►
typefaces have it loaded yet and then it
◼
►
shows up the fast machine the slower
◼
►
I mean that faster the Machine the less
◼
►
of lag there that's the only thing that
◼
►
like bugs me is like this second or so
◼
►
we're still loading it doesn't come in
◼
►
as one doesn't come in as one just
◼
►
minor thing you're going to notice
◼
►
you're going to be trying this on at
◼
►
some point and you're gonna be it's
◼
►
gonna be four in the morning and you're
◼
►
going to be like just about done you're
◼
►
going to go into an ipad 2 and you're
◼
►
reloading like how much load thing I'm
◼
►
just telling you now I'm saving you some
◼
►
i think it's i don't think it's a hnj
◼
►
thing I think it's a think it's a
◼
►
browser issue right now and there's a
◼
►
phrase for it like it's like a lingo
◼
►
it's like the flash before something i
◼
►
don't know i add something area so
◼
►
ridiculously early in the morning for me
◼
►
i cannot be but there-there it i know
◼
►
that i've seen it and every other people
◼
►
have commented on it and i also know
◼
►
that a big there's a big deal like in
◼
►
terms of the latency but switching from
◼
►
using built-in fonts to web phone right
◼
►
that it it really affects people who are
◼
►
on high latency connection yet like for
◼
►
example all of our friends down in New
◼
►
Zealand right which you know is like
◼
►
isolated and sort of has like a crappy
◼
►
connection to the rest of the entire
◼
►
internet right I i know that that
◼
►
depending on where your how you're
◼
►
serving your websites where you're
◼
►
getting them from that that delay
◼
►
between the initial page render and when
◼
►
the actual phone kicks in is is even
◼
►
I've had one complaint from folks about
◼
►
it i haven't had one there was some
◼
►
someone running some bizarre butu blah
◼
►
blah blah and that had a complete but
◼
►
everyone else is this was I was worried
◼
►
that there was some part of the
◼
►
demographic there was gonna be some
◼
►
technology some browser i wasn't able to
◼
►
support had one complaint and it was
◼
►
completely edge case a linux
◼
►
distribution which was satisfying for me
◼
►
I felt like I was a little bit ahead of
◼
►
the times but it's not it's not at all
◼
►
we've already blown past the hour mark
◼
►
and I promised bunch of people that the
◼
►
show would only be an hour long but
◼
►
right we're gonna we're gonna head
◼
►
towards the finish working towards the
◼
►
let me do the second sponsor read going
◼
►
in and then we've got a couple of other
◼
►
things i want to cover before before I
◼
►
let you go on and our second sponsor it
◼
►
this to me is is serendipity
◼
►
this is a delightful one-two punch of
◼
►
sponsors uh is our second sponsor is a
◼
►
it's an app for the iPad from from our
◼
►
friends at global delight a photo
◼
►
delight is a photo colorizing app for
◼
►
iPad so you got our first sponsor heelys
◼
►
all about black and white photography
◼
►
now we've got an ipad app that's all
◼
►
about color photography on the ipad i
◼
►
feel lied to me that serendipity
◼
►
I mean that's this to me is is is a sign
◼
►
that the universe works now
◼
►
photo delight lets you create a really
◼
►
cool pictures out of ordinary snapshots
◼
►
and it's got just really they've got
◼
►
they call it smart touch that lets you
◼
►
adjust your photo with you know just by
◼
►
touching it in and put your finger on
◼
►
spots and I you can do color spill you
◼
►
just put color right there and it's real
◼
►
smart about what it does as you touch
◼
►
the photo it detects the color you want
◼
►
to highlight by your touch on that part
◼
►
of the image and it continues to reveal
◼
►
only that color in the image wherever
◼
►
else you move your finger without
◼
►
lifting it and you could produce is
◼
►
really really amazing footage you have
◼
►
to kind of do you have to try it to see
◼
►
what i mean but it really produces
◼
►
striking images without spending a lot
◼
►
zooming in and the racing and stuff like
◼
►
that it's it's it's just a really quick
◼
►
way with just a couple of quick taps on
◼
►
the parts of the photo you want to
◼
►
highlight to really really make it super
◼
►
vibrant and you know more or less more
◼
►
it's one of my that we just the wife and
◼
►
I just went to Yellowstone with the kids
◼
►
and literally eighty percent of time on
◼
►
the iphone is sitting there between the
◼
►
two of us battling on Instagram and
◼
►
seriously and she's better than I am by
◼
►
the way just so everyone knows but it's
◼
►
a it's because I've got a set of
◼
►
photo editing apps that we have and that
◼
►
in the goal for each of us is what
◼
►
combination of these apps and they're in
◼
►
their set of features can we use to like
◼
►
outdo the other person this is sitting
◼
►
in bed at nine doing photo processing
◼
►
right who would have imagined right I've
◼
►
why don't you come home screen p.m. on
◼
►
my iphone that is just for diddling a
◼
►
picture that's gonna go to Instagram
◼
►
photo delight for the ipad no it means
◼
►
the highlights the new version is to
◼
►
point out let me just there's the
◼
►
highlights and we just read these
◼
►
highlights is great gorgeous UI for the
◼
►
retina display check totally agree it is
◼
►
absolutely pixel-perfect on the retina
◼
►
iPad in parentheses 3i they're
◼
►
intelligent smart touch ensuring that
◼
►
that the parts of the photo you touch
◼
►
the parts that get highlighted you get
◼
►
to color eyes photos of up to 20
◼
►
I mean I don't even know where you're
◼
►
going to get 20 megapixel pictures onto
◼
►
the iphone ipad but that's what it
◼
►
supports up to so you're all set
◼
►
brush settings accidental stroke
◼
►
correction options pinch pan gestures
◼
►
for finer adjustments its integrated
◼
►
with iOS's Twitter and Facebook sharing
◼
►
you can share to flickr you can share
◼
►
the photobucket or by email you can send
◼
►
it anywhere you want and they've got a
◼
►
contest they've got a contest where
◼
►
there's a photo colorizing contest share
◼
►
a pic when a gift where a user can
◼
►
participate to win a twenty-dollar
◼
►
itunes gift card and you can find more
◼
►
details on their website at
◼
►
www.google.com global delight calm and
◼
►
their app is called photo delight and
◼
►
you can find out more about the contest
◼
►
there and buy it by the app for the iPad
◼
►
and and I recommend it completely it's a
◼
►
great great app you know your wife your
◼
►
wife's Instagram account to me is almost
◼
►
like a fake Instagram account where it's
◼
►
like it's like the the like like that
◼
►
the account that Instagram would show in
◼
►
the appstore screenshots for what do you
◼
►
do with instagram because it's it's all
◼
►
of these like scenic landscapes right
◼
►
and and I I don't know what she does i
◼
►
don't know if if she's got like her own
◼
►
personal jet airplane but it's like all
◼
►
of a sudden it's like here's one where
◼
►
it's like trees and woods and mountains
◼
►
and Michael that's I think that's word
◼
►
and that's where the lobsters live right
◼
►
and the next one is like a desert
◼
►
landscape and the next one is like the
◼
►
ocean and the next one is is it it it
◼
►
they're all over the place
◼
►
I don't know how I don't know how it
◼
►
happened I don't know where how she's
◼
►
getting we live in Santa Cruz Mountains
◼
►
in California and there's lots of the
◼
►
the coasters I'm looking out the window
◼
►
right now I can see the Pacific Ocean
◼
►
we're in the middle of a redwood forest
◼
►
and there's lots of diversity so but the
◼
►
larger point is she's really fucking
◼
►
which is incredibly annoying to me
◼
►
because you know we obviously like how
◼
►
that a right and she's got a far less
◼
►
than me but ratio wise and just kicking
◼
►
my ass I'm kicking my ass and she's all
◼
►
its in i think i think i will I not
◼
►
she's not gonna hear this because I'm
◼
►
not gonna tell her about that i'm doing
◼
►
the show by the way if you can hear this
◼
►
is I think what she's good at and is in
◼
►
its it's an important thing is if you
◼
►
look at the rands the Rams instagrams I
◼
►
go for like high contrast and deep
◼
►
colors i think my composition is ok but
◼
►
she goes with subtle right and it's in
◼
►
its I don't do so because i feel like i
◼
►
need to like turn up the knobs and
◼
►
whatever direction as loud as she's very
◼
►
good at like finding a great great great
◼
►
look and then just make this subtle
◼
►
changes supposed to like throw down the
◼
►
Gotham or whatever you know intense you
◼
►
know saturation that randy was going for
◼
►
I i think that you and I are more or
◼
►
less on par photography quality-wise
◼
►
where you and I can take some pictures
◼
►
are like wow that's pretty cool for a
◼
►
picture you took with your phone right
◼
►
your wife though is that she takes
◼
►
picture of my cum on you took that with
◼
►
your iphone you've gotta be kidding
◼
►
you gotta be kidding me I i don't think
◼
►
i could get a picture like that out of
◼
►
my I 2500 dollar can 5d you're not
◼
►
telling her this is everyone else that's
◼
►
not too can't hear this because I'm but
◼
►
she does and and you can vouch for that
◼
►
she takes those pictures with the iphone
◼
►
it's all iphone she wasn't having it I
◼
►
do i do in my heart I do think she
◼
►
cheats i think because i think there's
◼
►
one there's one cheat
◼
►
she took a picture with the kids at one
◼
►
point I'm saying know that her pictures
◼
►
every single day look like all iphone
◼
►
sweater gun when it's going to talk
◼
►
about their you know what I want to talk
◼
►
about is a little bit on the website
◼
►
that you surprised that Apple isn't
◼
►
using web plans yet on the website
◼
►
yeah i'm loading it just to make sure
◼
►
that they didn't do it this morning
◼
►
because you know that would be funny you
◼
►
know it's you know I used to work at
◼
►
Apple um it's just about to ask you the
◼
►
convention you always have to ask after
◼
►
you have to double-check with anybody
◼
►
um yeah the website i gotta happen it's
◼
►
gotta happen eventually and the same is
◼
►
true for me though maybe it's just as
◼
►
surprising that i'm not using web fonts
◼
►
yet the plane with the website for me
◼
►
even when we were there is it's like in
◼
►
tonight my friends run it so I can you
◼
►
know rip on him cuz they're my friends
◼
►
but it's it's a beautiful beautiful
◼
►
sight is it is it's gorgeous sight but
◼
►
if you go look at it i mean there's this
◼
►
isn't an application if you go like view
◼
►
the source the amount of technology
◼
►
behind the site is pretty low like when
◼
►
you login to apple.com and answers you
◼
►
don't I mean you can go to store and
◼
►
that's an application and whatnot but
◼
►
it's it's it's always felt in beautiful
◼
►
to me but technology wise and i'm going
◼
►
to get and now who's gonna yell at me
◼
►
about this its indicated they didn't
◼
►
haven't been leaning forward in terms of
◼
►
in terms of the technology right
◼
►
it'sit's a static it's not a static site
◼
►
but it is a static site and it doesn't
◼
►
surprise me and I know people are gonna
◼
►
yell at me about that i would expect it
◼
►
at some point here but then thinking
◼
►
about Apple that you have to wonder it's
◼
►
like there's probably some reason they
◼
►
haven't done it like is it you know
◼
►
because web fonts are big and be a huge
◼
►
load up or whatever but there doesn't
◼
►
i'm not surprised not like I'm sitting
◼
►
at home i got haven't done well the
◼
►
things I can think of our that a clearly
◼
►
the everybody knows the homepage of any
◼
►
site is the most right and i think the
◼
►
homepage the actual apple.com homepage
◼
►
is way more important Apple than it is
◼
►
the most becomes hold it in the way that
◼
►
the first impression of anything is more
◼
►
important with apple like their stores
◼
►
are nice and if you just like going to
◼
►
the store and crawl into the corner and
◼
►
just examine where the floor hits the
◼
►
wall and look for dust bunnies you're
◼
►
not going to find it at all around you
◼
►
and the actual joint where the floor
◼
►
hits the wall is just looks as new you
◼
►
know maybe it's a ten-year-old apple
◼
►
store in your local mall and still looks
◼
►
but the thing that's most important
◼
►
isn't the detail it's not like the
◼
►
actual wow if you actually look at the
◼
►
corner of this table where all the
◼
►
iphones are setup it still looks like a
◼
►
brand-new table right right on the
◼
►
things went off no scuff marks blah blah
◼
►
but the thing is most important is what
◼
►
it looks like from the outside when you
◼
►
first step in right right is that first
◼
►
impression and everything goes from
◼
►
well it seems true for the homepage of a
◼
►
website right and the homepage of apple
◼
►
com it's all images there is no text
◼
►
because they're actually it all is
◼
►
it's not rendered in web our web browser
◼
►
fonts you know like right
◼
►
luton it's all rendered in the Apple
◼
►
corporate myriad typeface but the way
◼
►
they do it is by everything's an image
◼
►
right i was just i was looking at the
◼
►
present were talking I was doing and
◼
►
that's one of the reasons that they
◼
►
don't have to go and find all of these
◼
►
headlines are actually images right and
◼
►
it's already notified and maybe you know
◼
►
there's a WEC session where they explain
◼
►
how they do it their way of serving
◼
►
retina images to retina you know quality
◼
►
displays and I sorry to interrupt your
◼
►
the Scorsese iphone ad what did you do
◼
►
you love it too jaded I know your fan so
◼
►
I love scorsese and i'm not a hater on
◼
►
these celebrity serie ads but i do feel
◼
►
though here's the thing about the
◼
►
Scorsese one that I feel I they're all
◼
►
little cheating because they all make
◼
►
Siri look a lot faster than Cirie
◼
►
actually is sure in the thing with
◼
►
Scorsese is Scorsese infamously is a
◼
►
super fast talker and thinker like he's
◼
►
a mile-a-minute talker that's that's his
◼
►
thing and that's Martin Scorsese and in
◼
►
addition to the fact that even if he
◼
►
were like it in like the the like a
◼
►
direct ethernet connection to the
◼
►
backbone of the best backbone of the
◼
►
ethernet in urbana illinois is not going
◼
►
to get this sort of response time from
◼
►
Cirie he's not in midtown Manhattan and
◼
►
you go to New York and not home
◼
►
I don't care if you're on verizon on
◼
►
curvy on AT&T I don't care what you're
◼
►
on the 3g service in midtown Manhattan
◼
►
it mid tahay is sketchy right like it it
◼
►
couldn't be more unrealistic in terms of
◼
►
it's actually like interacting with
◼
►
Syria that's the thing that gets me
◼
►
about the right to good and I thought it
◼
►
was not as clever as one it's a good ad
◼
►
in terms of what Siri could be or will
◼
►
be eventually but in terms of like what
◼
►
you would actually get from Cirie while
◼
►
you're in a cab and mid-cap it's like
◼
►
that commercial in real time would take
◼
►
yeah it would be like a feature film and
◼
►
also the fast-talking beginning those
◼
►
you be getting those a I'm sorry Martin
◼
►
I don't you mean Bible it right because
◼
►
he's talking so that has right I I
◼
►
thought it was kinda interesting that
◼
►
they gave a white iphone because i think
◼
►
it's very clear that's because the cab
◼
►
is a dark atmosphere and sort of wearing
◼
►
a dark thing and it actually i think is
◼
►
I think Martin Scorsese if he has an
◼
►
iphone really carries one he's a black
◼
►
iphone guy totally agree with that are
◼
►
you black or white right now all you
◼
►
come on oh yeah I can't believe you had
◼
►
to ask what do you do i do you i'm not
◼
►
sure about you you might be a white
◼
►
iphone i am a white iphone and i think i
◼
►
got inception down that too because i
◼
►
had black twice and and I'm like a new
◼
►
phone i'm gonna get the white but then i
◼
►
went back and i think these ads are all
◼
►
changed now after after they announced
◼
►
the most recent iphone and i went back
◼
►
and look at the advertising and i'm
◼
►
pretty sure that the the White was more
◼
►
prominently featured and now i'm just
◼
►
sitting there weathering I've gotten
◼
►
figure out whether i got manipulate or
◼
►
not into getting a welcoming I just
◼
►
wanted a change of scene in the white is
◼
►
beautiful by the way but I I'm feeling
◼
►
manipulated because i think they really
◼
►
pushed it and i think that is one of the
◼
►
reasons that I actually decided to make
◼
►
the switch on the most recent i'm going
◼
►
back to black its that's that that's the
◼
►
only one for me this is an old story and
◼
►
i'm sure i've told this before like that
◼
►
long ago episode of the talk show i've
◼
►
probably told it to you personally
◼
►
because you hung out with me and my wife
◼
►
if it's it's a good story is that when
◼
►
the iphone 4 1st was announced
◼
►
I and my wife and I were both want
◼
►
hey I get one every year she was
◼
►
definitely on pace for a new phone and I
◼
►
said you should get the white one
◼
►
I've seen it because i was at the press
◼
►
event where r WC where they announced it
◼
►
it's beautiful I don't want it I'm gonna
◼
►
get black I get black everything I just
◼
►
if anything is available in black I just
◼
►
get in black anything cars bones if
◼
►
there's a black option i just get black
◼
►
that went to the right and i said but
◼
►
trust me this thing is beautiful the
◼
►
white one is great and then we're gonna
◼
►
solve this problem we've had since the
◼
►
iphone came out where there's two phones
◼
►
on the kitchen counter right in their
◼
►
identical and we don't you gotta turn it
◼
►
on to see you know see whose is whose
◼
►
and you're never going to accidentally
◼
►
pick up the you know each other's phone
◼
►
and she said okay I'm in and then of
◼
►
course the white iphone infamously took
◼
►
apple like 10 months learn and by the
◼
►
time it actually came out you know
◼
►
there's the rumor was that there was a
◼
►
new iphone coming and that actually
◼
►
turned out to be false because it didn't
◼
►
come out the iphone 4s didn't come out
◼
►
until october but it was a real source
◼
►
of of marital stress in in my life
◼
►
because I got blamed for this
◼
►
I'm sure she didn't bring that up and
◼
►
doesn't continue to bring that up like
◼
►
every week hour or so she ended up not
◼
►
getting a new phone until the forest
◼
►
came out but she did get white and in
◼
►
fact though she does love it and loves
◼
►
the white but still I I get blamed for
◼
►
like the lost 18 months of her having
◼
►
the janky old 3gs on but yeah it's I
◼
►
think the weight is great but that it's
◼
►
funny it is funny too though to think
◼
►
that it then it's like one of those
◼
►
things are like at the time it was
◼
►
amusing and we thought about it and then
◼
►
we've sort of like forgotten it but like
◼
►
mighty Apple couldn't ship a white
◼
►
iphone yeah i still think that's one of
◼
►
the most interesting things to happen in
◼
►
the last 10 years like this company that
◼
►
we sort of think can do no wrong and as
◼
►
you know infinitely powerful couldn't
◼
►
ship a white iphone that they were
◼
►
apparently convinced that they could you
◼
►
know we're ready to ship two weeks later
◼
►
in june to 2010 I wasn't there when I
◼
►
was happening but um I mean it feels
◼
►
right to me it feels like I mean they
◼
►
remember the rumors they're rumors were
◼
►
that when we got hot like you start to
◼
►
this amazing to me that that feels very
◼
►
apple right they went to the shaking big
◼
►
period or whatever that like last month
◼
►
or so of like a qualification and they
◼
►
found that there was a slight
◼
►
discoloration or whatever it was
◼
►
this is actually i think is very apple
◼
►
which is like they're like you know we
◼
►
don't ship crap right and right after
◼
►
three months if you're seeing a little
◼
►
discoloration where it's hot it's like
◼
►
that is in every single phone is going
◼
►
to be returned at that point so this is
◼
►
like something like that the other the
◼
►
other room and maybe it was a little bit
◼
►
of column a and a little bit of column
◼
►
I thought the other rumor was that there
◼
►
was like light leakage that the bike
◼
►
ride the camera right so like photos
◼
►
wouldn't look as good because there was
◼
►
light coming in to hit the center that
◼
►
wasn't coming in from the lens or
◼
►
yeah but whatever you know so my out my
◼
►
guess is maybe it was like all of the
◼
►
above right was discoloration and there
◼
►
was some light leakage and that day
◼
►
because there's a I like if you look at
◼
►
the schematics the white one has I get
◼
►
different grill around on camera but you
◼
►
I'm sure you notice this because you've
◼
►
got friends you know you you did work
◼
►
there you've got friends who are there
◼
►
is that the one of the most interesting
◼
►
things is wet and I noticed this when I
◼
►
was there for the antenna gate event
◼
►
when they had the the hey hey you better
◼
►
come out here we gotta deal with this
◼
►
antennagate situation and that was a
◼
►
special press event on campus had been
◼
►
while so it was like august i think 2010
◼
►
like two months after the iphone for it
◼
►
shipped and two months where the only
◼
►
one that ship was the black one and you
◼
►
go to the campus and you see employees
◼
►
walking around and half of them had
◼
►
white iphone right and it was like
◼
►
you're in this bizarro universe on
◼
►
campus where the white iphone existed
◼
►
the only other place that I had seen was
◼
►
on the the table where at wec where they
◼
►
add the one set up for the press but you
◼
►
went to the campus and employees had
◼
►
them like this lala land where where's
◼
►
you know stuff that isn't available to
◼
►
the public people just walk around with
◼
►
on one of the things i speculated on in
◼
►
my piece earlier this week on the retina
◼
►
macbook pro is what font Apple might use
◼
►
as the system fun for Mac os10 if they
◼
►
switch from Lucinda lucida grande grande
◼
►
grande Grande google could all grande'
◼
►
lucida grande Grande i don't know i
◼
►
immediately thought that I should ask
◼
►
you since you're gonna shoot you in a
◼
►
few of you feel for that even a opinion
◼
►
on that you know I thought about it I
◼
►
was thinking about last night that I
◼
►
don't know what it is but the thing
◼
►
about it is you know i think it's i
◼
►
think it's going to be some vatika
◼
►
variant but um and my opinion is it's
◼
►
more the intent of what it's there it's
◼
►
it needs to be very readable and just
◼
►
very ignore aliff you will write it just
◼
►
has to be really you don't want it you
◼
►
don't want to see it right it has to be
◼
►
something which there is an elegance to
◼
►
it there is there is a pirate ability to
◼
►
it has a lot of the things that
◼
►
characteristic of Lucinda's but wait it
◼
►
just it isn't zero flash right because
◼
►
this is the this is the system phone
◼
►
right it's going to be something which
◼
►
it's just it's vanilla beautifully
◼
►
what do you think I my guess is it's
◼
►
gonna be helped that they're going to
◼
►
switch to help that ago and i do think i
◼
►
actually do that i had this is like this
◼
►
is an article that is in my drafts
◼
►
folder i like and it's probably two
◼
►
sentences and a bunch of gibberish words
◼
►
but next thing about all is that I do
◼
►
think i think that one of the most
◼
►
interesting design decisions
◼
►
Apple has ever made in 30 years of
◼
►
corporate history is the choice of
◼
►
helvetica as the system font for iOS
◼
►
right because helvetica is sort of the
◼
►
most obvious font that they could have
◼
►
chosen right it is a great face it is
◼
►
you know it's super famous it's maybe
◼
►
you know I it's the font that actually
◼
►
has a documentary named after it
◼
►
it's a font that people who don't even
◼
►
really think about fonts have at least
◼
►
heard of even if they can't identify it
◼
►
I'm but what sort of what makes
◼
►
helvetica so famous is that
◼
►
it is so neutral right right
◼
►
internets it's almost the non fund like
◼
►
I remember when I first got a mac
◼
►
thinking and I didn't really even know
◼
►
what its like before I really became
◼
►
even informed about typography but I was
◼
►
intrigued by the font menu and that i
◼
►
could do is select all go to the font
◼
►
menu and make what i just wrote look
◼
►
different and I remember thinking that
◼
►
are actually not even thinking that it
◼
►
was sort of a of course it has to be
◼
►
this way that of course in any word
◼
►
processing document when you make
◼
►
command n and make a new document and
◼
►
just start typing on course it's going
◼
►
to be 12-point helvetica right because
◼
►
that's the font that you haven't chosen
◼
►
a fund that's the okay you're just
◼
►
starting and this is neutral and we're
◼
►
not going to assume that this is
◼
►
supposed to feel friendly we're not
◼
►
going to assume it's supposed to feel
◼
►
formal was conditional it's just the
◼
►
words right and it's America nobody ever
◼
►
says it's a great fun but nobody ever
◼
►
says wow that is an interesting choice
◼
►
for a font like you are a brilliant
◼
►
designer for having chosen helvetica but
◼
►
that's what they chose for iOS and you
◼
►
know any other thing about choosing that
◼
►
for iOS is that helvetica is you know
◼
►
it's not free you know is I think
◼
►
linotype owns the license to it but it's
◼
►
certainly widely available on any other
◼
►
company and in fact you can see there's
◼
►
a whole bunch of android phones that
◼
►
that it doesn't ship as part of the
◼
►
default android distribution but the the
◼
►
add-ons from companies like Samsung and
◼
►
HTC inevitably use helvetica for like
◼
►
the home screen widgets you know the
◼
►
clock and the date and time and the
◼
►
weather and stuff like that because you
◼
►
know it's automatic everybody can have
◼
►
access to America but it is i mean
◼
►
that's the that's the point about a
◼
►
really good face is I mean unless you're
◼
►
doing something you know comics & Z and
◼
►
then horrific like that
◼
►
the point is it needs to kind of stay
◼
►
out of the way and when I go look at the
◼
►
web fonts on Iran's and repose right now
◼
►
it's they still give me joy but at the
◼
►
end of the day I want them to get out of
◼
►
the way so that people can get to the
◼
►
message you know so it's there's there's
◼
►
that balance you want to you want to
◼
►
strike of highly readable but you know
◼
►
but also just get the hell out of the
◼
►
way so i can get the words the knock
◼
►
against helvetica is that or one of the
◼
►
knocks against it especially for uses a
◼
►
system font is that it's a font that not
◼
►
only is it hard to distinguish certain
◼
►
similar characters in some cases it's
◼
►
actually like impossible without the cut
◼
►
surrounding context and the best you
◼
►
know famous example is capital I
◼
►
lowercase L in the numeral one right now
◼
►
the one in Helvetica is a little
◼
►
different but like capital I in a
◼
►
lowercase l the only difference between
◼
►
them in America is that the capitalized
◼
►
ever so slightly taller but they're just
◼
►
straight bars with no Sarah for glyph
◼
►
for anything at all and you know a lot
◼
►
of people feel very strongly that like a
◼
►
system font i should have some kind of
◼
►
distinguishing characteristic for all of
◼
►
those characters you know that the
◼
►
elders should have a little bendy the
◼
►
lowercase L should have a little bendy
◼
►
thing at the bottom the upper case I
◼
►
should have the bars the crossbar and
◼
►
right and have erica has none of those
◼
►
things but god I love helvetica I
◼
►
wouldn't i wouldn't mind at all of the
◼
►
Mac os10 switch to help erica can happen
◼
►
in some point something I know what it
◼
►
is but it's one of those things where
◼
►
the retina and makes all the difference
◼
►
in the world right there on pre retina
◼
►
displays it's not that vehicle looks bad
◼
►
but it doesn't look great
◼
►
yeah right whereas on the retina display
◼
►
it's like all yeah that's you know
◼
►
that's the helvetica i love it's my
◼
►
favorite thing to one of my favorite
◼
►
things to do on the site when I landed
◼
►
the the web fonts is to pinch and it
◼
►
doesn't make them huge and make the
◼
►
article huge we're going to see word by
◼
►
word and justjust Chris
◼
►
just gorgeous very satisfying
◼
►
it's so different it's so different
◼
►
yeah and you know and and for me you
◼
►
know and it really is it's it's overdue
◼
►
and I don't even have a good excuse for
◼
►
why I haven't switched to some sort of
◼
►
web monitoring fireball other than then
◼
►
what's the word laziness
◼
►
yeah but I you know the body fun during
◼
►
fireballs vidhana at 11px and I chose
◼
►
that I chose that fun and and size in
◼
►
2002 at a time when the overwhelming
◼
►
majority of daring fireball readers not
◼
►
just on windows which at the time was
◼
►
actually a majority of readers but even
◼
►
on Mac we're using mac OS 9 not Mac os10
◼
►
on a mac OS 9 it wasn't anti-aliased
◼
►
right it was a pure pixel fund like I
◼
►
picked that font and size at a time when
◼
►
anti-aliasing wasn't even enabled except
◼
►
for the sliver of readers who were
◼
►
already on Mac os10 right which was
◼
►
varied 2002 was actually really really
◼
►
small number of people
◼
►
ah and it just doesn't hold up right
◼
►
like I link to the egg have you noticed
◼
►
you go to ikea your ikea guy you know
◼
►
everything I know can't gather but you
◼
►
know that you know the brand right
◼
►
hell yeah and you know that they
◼
►
switched from you like their own custom
◼
►
version of future great fund
◼
►
to verdanna like their catalogs and
◼
►
their signage are all printed in for
◼
►
Donna you know this i'm looking at it
◼
►
yeah and it really looks horrible yeah I
◼
►
print resolution I and everybody nobody
◼
►
nobody has a good explanation for why
◼
►
they did this is it there's a
◼
►
convenience store / gas station chain in
◼
►
the greater philadelphia area called
◼
►
wall just wanted wha can spot me wa wa
◼
►
ok I everybody listening most people
◼
►
listening are exactly like you think 11
◼
►
and then the Philadelphia area listeners
◼
►
are all like I can't believe he had to
◼
►
spell you know it's a 7-eleven is type
◼
►
thing but with the like you know just
◼
►
nicer it's a lot nicer go to 7-eleven on
◼
►
but they use i often gas up the car at a
◼
►
wawa they used for Donna like on their
◼
►
print stuff you know how like when you
◼
►
get when you're buying gas there's
◼
►
always an ad for something right
◼
►
sandwiches they're selling inside or the
◼
►
slurpees or whatever the hell they got a
◼
►
use for Donna and every time I pump gas
◼
►
there I noticed when they use for Donna
◼
►
and I think my god does that look like
◼
►
shit at print resolution right that's
◼
►
what verdanna looks like to me on a
◼
►
retina display right just looks like
◼
►
you've you've chosen a font that is
◼
►
never meant to be output at this
◼
►
resolution you know now you're using you
◼
►
ever see anybody who uses Chicago has a
◼
►
print font know the the I just see that
◼
►
every once in a while you'll see like a
◼
►
store something that is like a sign and
◼
►
they picked Chicago and it looks so bad
◼
►
ya know I haven't point whenever I'm
◼
►
walking around New York City it's it's
◼
►
the notice lots of people like to his
◼
►
Instagram it's just that the font
◼
►
travesties that are out there it's it's
◼
►
shocking to me or as bad as trebuchet
◼
►
looks on the web right when somebody
◼
►
princess sign using trebuchet
◼
►
oh god it just kills I get diets like
◼
►
bad fonts that's the thing about the
◼
►
retina display is good fonts looks so
◼
►
good and bad fonts looks so much worse
◼
►
yeah you look worse than they do before
◼
►
reading this place on Crede right I've
◼
►
ok go and that's one more thing that's a
◼
►
piece that you wrote on random pose
◼
►
right just a few weeks ago
◼
►
mm you wrote about Apple's thing where
◼
►
exactly is it that's my question for you
◼
►
is it is the one more thing from a
◼
►
keynote is it an apple thing or was it a
◼
►
oh you know i did research into the
◼
►
piece and i found that let the YouTube
◼
►
video that someone just amalgamated
◼
►
altogether and i will put that i will
◼
►
put that YouTube in the show notes right
◼
►
everybody to enjoy and just gets its
◼
►
it's an amalgamation of Steve Jobs one
◼
►
more things from keynotes were asked 15
◼
►
years but the question that you asked
◼
►
that I don't know the answer to is did
◼
►
anyone say it in a keynote before that
◼
►
and I don't know you certainly shaped it
◼
►
though right i mean if you go look at
◼
►
the video you can see you can see him go
◼
►
from like it's this it's this total
◼
►
moment of its it's the showmanship of
◼
►
him going from like oh it's like walking
◼
►
off stage right you know and he's like
◼
►
we're all done and he turns around and
◼
►
goes oh wait a minute there's one more
◼
►
thing and that's how it really started
◼
►
and you've seen this too but it really
◼
►
started with him like literally trying
◼
►
to convince us that he almost forgot to
◼
►
introduce this world-changing thing and
◼
►
it over the years it's sort of refined
◼
►
into sort of a a more it wasn't that big
◼
►
of a surprise it was just those three
◼
►
words that they actually that they
◼
►
actually did you always were wondering
◼
►
right you're always wondering whether
◼
►
that thing was going to happen at the at
◼
►
the end of the of the key nobody and it
◼
►
didn't always and when it did it was
◼
►
usually something that was it was
◼
►
compelling whether the airport express
◼
►
or forget all the things were there but
◼
►
the question that i have is i think it
◼
►
is a Steve thing is my opinion I don't
◼
►
think I think they will never do it
◼
►
again because it is his thing and if
◼
►
they do that would be that's
◼
►
that is made significant milestone in
◼
►
the post Steve world if they actually go
◼
►
say one more thing because it is him
◼
►
it's really it is literally a sign of
◼
►
his love his style and then the showman
◼
►
that he was and they did and then you
◼
►
know it was certain when he died it was
◼
►
certainly an unusual situation and
◼
►
running that unusual disables a unique
◼
►
situation for apple in its corporate
◼
►
history that there's nobody else whose
◼
►
death going forward and make their
◼
►
company could still be around and still
◼
►
thriving a hundred years from now
◼
►
absolutely and they're still never going
◼
►
to be anything like the death of Steve
◼
►
Jobs in terms of what it means to the
◼
►
company and and they had to do something
◼
►
and so they did something unusual and
◼
►
they had you know they had that picture
◼
►
of Bryon sort of tribute on the homepage
◼
►
of apple com for a long time after and
◼
►
I'd right I months i think it was months
◼
►
yeah I was it was really a long time I
◼
►
mean some you know he died in october is
◼
►
a talker i actually don't remember
◼
►
exactly what I think was october and I i
◼
►
think they had that up on the homepage
◼
►
yeah I mean and you know that's it
◼
►
particularly big deal because the Apple
◼
►
as big as it is is still
◼
►
disproportionately a holiday quarter
◼
►
company still always did I don't think
◼
►
it's ever going to not be their biggest
◼
►
absolutely and they spent the whole
◼
►
quarter with their homepage being a
◼
►
tribute to the you know deceased founder
◼
►
Steve Jobs ah and then you know now it's
◼
►
it's you know once that period was over
◼
►
now they just don't talk about Steve
◼
►
right right but I feel like when they
◼
►
have the events it's impossible for
◼
►
anybody and I feel like years from now
◼
►
five years from now when they're
◼
►
introducing you know the the iphone 12
◼
►
or the 11s I don't know what that are
◼
►
going to call it but whatever whatever
◼
►
they're going to call it
◼
►
we're still going to think with the
◼
►
beginning of the event when the music
◼
►
stops where and somebody walks out
◼
►
you're going to think
◼
►
god I wish that were Steve
◼
►
absolutely.aah and that's a tough thing
◼
►
for you know for Tim Cook and Phil
◼
►
Schiller and everybody was gonna do it
◼
►
is that it's never nobody is ever going
◼
►
to stop missing Steve at those events
◼
►
because that's when we had any kind of
◼
►
you know sauce with jobs right that's
◼
►
when his presence was palpable is on the
◼
►
events and i think i'm with you that I I
◼
►
feel like it would be nice and maybe
◼
►
they could do it you know and if anybody
◼
►
can pull it off I think it's Schiller
◼
►
sure but if they ever did the first time
◼
►
they did that one more thing right in an
◼
►
event going forward without him it it's
◼
►
almost as though it's almost as as
◼
►
explicit not even implicit but explicit
◼
►
a shout out to steve jobs as if they
◼
►
actually just said hey and we'd like to
◼
►
just throw up a you know just you know
◼
►
it's been a year since he died here's a
◼
►
picture of them would just like to say a
◼
►
few words about Steve Jobs is working on
◼
►
for a year which are not going to do
◼
►
that what if they do one more thing I it
◼
►
would be if you're going to spend that
◼
►
let's let's play like if you can
◼
►
actually because there would be a cost
◼
►
to doing that because i think they do
◼
►
you think it is his his line but if you
◼
►
were going to do that the window but I
◼
►
would do if I was which are i'm not but
◼
►
when you would have to be something of a
◼
►
magnitude that would be significant but
◼
►
it also have to be this is something
◼
►
that Steve would have wanted right if
◼
►
it's because otherwise it's not
◼
►
something amazing if it's not something
◼
►
huge then you're wasting that right
◼
►
it has it would have to be a happy call
◼
►
out to him is this what i would but i
◼
►
would think it's like it happened it's
◼
►
this feels like a this is a thing that
◼
►
Steve would want to build right because
◼
►
like you and answered exactly like you
◼
►
mentioned and i think i've talked about
◼
►
this before that it was the fact that it
◼
►
was way more powerful because it wasn't
◼
►
every event right or even predictable
◼
►
right you know and i think what I've
◼
►
mentioned before is that it gets into
◼
►
like behavioral psychology where it's
◼
►
this a random reinforcement schedule is
◼
►
actually the most powerful way right to
◼
►
get somebody hooked on something and I
◼
►
know I've mentioned this before but that
◼
►
you know like if you have I think it's
◼
►
called a skinner box where you you put a
◼
►
rat in a box and give the rat a little
◼
►
button to push to get food and if if
◼
►
it's like you set up a schedule where
◼
►
every other time every odd time that it
◼
►
hits the button a piece of food comes
◼
►
ah and then you stop and you just unhook
◼
►
the button and then you matter how many
◼
►
times the rat push the button no food
◼
►
comes out the rat will give up after
◼
►
567 pushes right and and with different
◼
►
schedules the rat will keep pushing the
◼
►
dead button after you unhook it longer
◼
►
and longer but if the original schedule
◼
►
is random the rat will never stop
◼
►
this is true I swear on my bulimia is
◼
►
one of the most interesting things about
◼
►
psychology and I feel like that's the
◼
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one more thing right for us is that
◼
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three years could go by right now and
◼
►
its dominance 2015 and Michael op is
◼
►
back on the talk show with with john
◼
►
gruber and we're going to talk about it
◼
►
hasn't been one more thing since Steve
◼
►
Jobs alive right and you'll come on and
◼
►
we'll talk about it when someone maybe
◼
►
they'll do it next time right and will
◼
►
be kind of hope that's when I feel like
◼
►
that's the thing that makes it so
◼
►
interesting and so it's one of those you
◼
►
you writing about that made me so
◼
►
jealous because I was a god damn i wish
◼
►
i wrote that was really one of those
◼
►
like i really wish i had written that
◼
►
piece because it really kind of gets to
◼
►
the heart of what makes apple such an
◼
►
interesting company is that you think
◼
►
about and you know that they think about
◼
►
right right and they wouldn't use it
◼
►
like they would not take if they do it
◼
►
they wouldn't take it lightly and it's
◼
►
it's it's a little bit off topic but
◼
►
it's like it's one of the things i'm
◼
►
reading all the press about the samsung
◼
►
cases i know i know about there anymore
◼
►
and I don't you know and wasn't involved
◼
►
in these conversations but you gotta
◼
►
know one of the things they said hey
◼
►
listen we're gonna go we're going to go
◼
►
to town on this case against Samsung
◼
►
is we're gonna have to we're gonna have
◼
►
to open the kimono a little bit and show
◼
►
them a little bit secret sauce and I
◼
►
don't know how you quantify that I don't
◼
►
know how you measure that but it's it's
◼
►
you're seeing prototypes you're seeing a
◼
►
little bit more how Apple works and they
◼
►
don't want that at all
◼
►
they don't want of course they don't
◼
►
want that at all and that's that's the
◼
►
thing i think i think it pains him to
◼
►
have to like say well we have this room
◼
►
and this room that's everyone's always
◼
►
known about was never been actually
◼
►
confirmed when sits around a table and
◼
►
they made whole prototypes and they
◼
►
don't want to share that at all because
◼
►
it's a costume it's it's it's it's the
◼
►
mystique is a little bit less mysterious
◼
►
and that's a good line I don't know but
◼
►
yes the thing they're wrestling with all
◼
►
right like you know it is i think it is
◼
►
very much analogous to the the adage
◼
►
that a magician never explains the loser
◼
►
ex work around that you don't talk about
◼
►
it that it does take something away but
◼
►
I do think exactly agree with you
◼
►
completely though that it's absolutely
◼
►
they are they were completely aware of
◼
►
that going into this lawsuit where they
◼
►
feel that it's worth it
◼
►
it is absolutely absolutely not the case
◼
►
that they just blindly in anger wanted
◼
►
to sue samsung and then all of a sudden
◼
►
a year later like oh shit we're screwed
◼
►
we've got to reveal these prototypes
◼
►
right like they knew that all of that by
◼
►
completing their event and completely
◼
►
see that as being worth the risk for you
◼
►
know whatever competitive reasons i
◼
►
could see it then the thing that gets me
◼
►
think about the one more thing too is
◼
►
that this event that is rumored for next
◼
►
month right because the idea the rumors
◼
►
are so strong that it's going to have
◼
►
both an iphone and a new ipad this
◼
►
smaller ipad thing makes me think that
◼
►
one or the other of them like maybe the
◼
►
event is about the iphone and the ipad
◼
►
is one more thing and that you're like
◼
►
getting towards the end it seems like
◼
►
the wrapping up and then I feel like I
◼
►
can just imagine myself in the audience
◼
►
taking my notes thinking oh shit i've
◼
►
written Hollis shit wondering more about
◼
►
this iPad Mini or error nano whatever
◼
►
they're going to call it and they are
◼
►
not going to announce it and you know
◼
►
for that site you know grouper was wrong
◼
►
right and I start getting that flop
◼
►
sweat of ocean I've got a right and I
◼
►
was wrong article and then one more
◼
►
thing right and i can imagine if i can
◼
►
imagine being there in the audience
◼
►
doing it and I can also imagine being at
◼
►
home following along on all the sites
◼
►
that live longer and stuff and having
◼
►
that same feeling like oh man everybody
◼
►
was wrong with the ipad mini and then
◼
►
all the sudden there's Dan more in on
◼
►
Mac worldcom saying one more thing
◼
►
schiller one more thing I'm gonna go
◼
►
with no I think it's his I mean I've
◼
►
been wrong many times I don't have a tag
◼
►
one I do want to go on the record on the
◼
►
name if there is another ipad coming out
◼
►
I you seem you're saying many and air I
◼
►
feel like there's there's exclusive
◼
►
names relative to the platforms and i
◼
►
think many and air are all macbook and I
◼
►
think blurring that over from that over
◼
►
to the ipad isn't gonna happen so no I
◼
►
don't love the name if there is one but
◼
►
that feels more like that is the realm
◼
►
of more of the the portable devices not
◼
►
portable but the you know i'm talking
◼
►
about the iOS devices so that's going on
◼
►
the record there all right you're gonna
◼
►
record that the reason I don't think
◼
►
they'll use nano is that nano to me and
◼
►
his boys small smallness yeah and I
◼
►
don't think smallness is the is where
◼
►
they're going I think it's a in this and
◼
►
lightness i would go i agree i would go
◼
►
with new word before air or many ok
◼
►
alright one more thing just before we go
◼
►
yeah if they do if Apple does ever do
◼
►
whether it's next month whether it's a
◼
►
year from now whether it's three years
◼
►
from now if they ever do another one
◼
►
more thing in a presentation who who
◼
►
does it and I think it's you that I
◼
►
think it's a binary choice i think it's
◼
►
either Schiller or to Tim Cook I think
◼
►
it's got item with you on the shoulder I
◼
►
think Schiller I think she'll be just
◼
►
watching Schilling started so
◼
►
uncomfortable years ago he was sort of
◼
►
the court jester type and he is no
◼
►
longer that at all obviously he's thank
◼
►
speaking of much better presenter that
◼
►
he was 5 10 years ago but and he may be
◼
►
able to do it with more Flair but it's
◼
►
the CEO right i think i think you're
◼
►
going to do it it's got to be Tim Cook
◼
►
and it and again i don't think that they
◼
►
do it because i think it is a Steve
◼
►
thing but in the CEO has to announce it
◼
►
even though tim is Tim doing products i
◼
►
can't even down right now
◼
►
well he hasn't he to my knowledge he is
◼
►
not done a product he does he sort of
◼
►
talks about the company at the beginning
◼
►
and introduce the event and he does the
◼
►
wrap up at the end but he hasn't done a
◼
►
product right i would go with Tim I
◼
►
think I think shoulder are
◼
►
constitutionally could totally do it but
◼
►
again if you're gonna do this if you
◼
►
believe my theory that it's going to be
◼
►
and if they're good at it that's going
◼
►
to be they're gonna spend it in a very
◼
►
careful way and it's something that
◼
►
comes from Tim alright people always say
◼
►
I should have people on the show who
◼
►
disagree with rather than directly i'm
◼
►
going to disagree i'm going to say that
◼
►
if they ever do it it's going to be sure
◼
►
not cook and the reason that hook is the
◼
►
one who has to sort of tow this line of
◼
►
being the guy in charge i'm now the head
◼
►
motherfucker in charge but I'm not
◼
►
trying to be steve jobs right that's a
◼
►
very strange and difficult and totally
◼
►
do not want to be that in that man shoes
◼
►
sure line to hugh and i feel that him
◼
►
doing one more thing would come across
◼
►
as I think i'm steve jobs now whereas
◼
►
Schiller could pull it off and make it
◼
►
seem like look Steve always did this but
◼
►
it's an apple thing nasty thing but then
◼
►
it's smaller right then it's nothing not
◼
►
the chiller is not amazing and great i
◼
►
agree because it's coming out of
◼
►
somebody who's not the CEO exactly right
◼
►
again i think that i think we can
◼
►
disagree but I think that I my god as
◼
►
they just don't do it again there's a
◼
►
certain i think there are certain things
◼
►
set of things that we could we could
◼
►
debate on what this list is that are
◼
►
sacred and no longer there
◼
►
one of them being steve jobs but it
◼
►
the other things are associated with him
◼
►
that feels like one of them right it
◼
►
feels like part of his show
◼
►
I mean as things were as things were as
◼
►
he was getting worse you could see it in
◼
►
the present you can see used to be just
◼
►
a Steve Jobs shown there was
◼
►
occasionally someone from Sony up there
◼
►
just embarrassing all of us but they
◼
►
started to kind of build out the crew
◼
►
and no force dollars they're more and
◼
►
there's more folks it started getting to
◼
►
that world of of of the sort of the cast
◼
►
of characters as opposed to just him
◼
►
um that's the currents in the current
◼
►
status quo but it's a to me it's just
◼
►
it's that's that's his and again if
◼
►
they're gonna spend it better be
◼
►
totally agree Michael op thank you for
◼
►
I want to like want to thank our
◼
►
sponsors euless black-and-white
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for four dollars you can support the
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the App Store I best thing you can do if
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