The Talk Show

◼   ► good morning like the morning Michael

◼   ► Bob people often date their number one

◼   ► complaint I think about the talk shows

◼   ► that I don't introduce my guest

◼   ► oh I don't we just start talking and we

◼   ► talk so I I'm introducing you your name

◼   ► is Michael op mmm I don't think I've

◼   ► ever heard you

◼   ► maybe it's South myself as you said

◼   ► Michael out but I'm either i'd never

◼   ► heard my full name from you in a really

◼   ► long time

◼   ► this microphone is huge John thank you

◼   ► for the recommendation but I've got this

◼   ► huge thing point of space which i think

◼   ► sounds really good but it's just it's

◼   ► it's dominating the room that would be

◼   ► the road podcaster yes is my

◼   ► recommendation it so I had it all the

◼   ► way back dates back to recommendation

◼   ► from our good friend and Benjamin former

◼   ► close to the show more or less the

◼   ► answer is if you don't know what to get

◼   ► you want to record a podcast you get the

◼   ► road podcaster USB mic but it is

◼   ► enormous it's about the size of like a

◼   ► grown man's forearm but it i think it I

◼   ► think it actually here's better than I

◼   ► do when I first put it on I put on the

◼   ► headphones my license huge I could hear

◼   ► my kids in the other room right i mean i

◼   ► could pick yeah I'm like oh you know are

◼   ► they doing down there and i took my

◼   ► headphones off and I couldn't hear them

◼   ► anymore

◼   ► could it actually makes me as i told you

◼   ► an email actually makes me feel Bionic I

◼   ► can hear everything around me right you

◼   ► can hear that I i can hear when i

◼   ► whenever I plugin i can hear the wheels

◼   ► of my chair on the floor right

◼   ► did you get the bionic arm thing for it

◼   ► i did my kids come in and play with it

◼   ► and they're like this is so awesome that

◼   ► is radio store like no I'm just nerd

◼   ► ok big week while two big pieces from

◼   ► daring fireball I was like I felt

◼   ► compelled since we were talking to go

◼   ► and read them you know i'll tell you

◼   ► this because you'll appreciate this and

◼   ► I think maybe the people listen to it

◼   ► listen to the show will appreciate it

◼   ► maybe it's just the early morning

◼   ► loopiness but i wasn't i know you know

◼   ► this that and a few people have noted it

◼   ► that that yesterday yesterday Monday

◼   ► there this week the 13th of of august

◼   ► was in fact the 10-year anniversary of

◼   ► the first post on daring fireball

◼   ► congratulations thank you i didn't note

◼   ► this publicly i didn't mention it I've

◼   ► never to my knowledge I don't believe

◼   ► noted publicly that August thirteenth is

◼   ► an anniversary date for daring fireball

◼   ► I so like a year ago I didn't know

◼   ► tonight anniversary i didn't know the

◼   ► eight that in the seventh

◼   ► I knew it though I was very much aware

◼   ► of it like I went to bed Sunday night I

◼   ► went to bed thinking I hope nobody

◼   ► notices or says anything tomorrow and

◼   ► when I woke up it was the opposite there

◼   ► were a bunch of really nice things cocky

◼   ► Rosa nice thing there is nothing at the

◼   ► Atlantic couple people around the web

◼   ► had did take notice of it knew that it

◼   ► was the 10-year anniversary and it

◼   ► everything that everybody wrote about it

◼   ► was all very complimentary was very very

◼   ► flattering and I i went from waking up

◼   ► thinking I hope nobody has noticed this

◼   ► to thinking well this is this is all

◼   ► very very nice and I feel very flattered

◼   ► you remember but the day that i wrote

◼   ► the first one

◼   ► yeah remember i do you can you describe

◼   ► describe it

◼   ► well I don't know the day so much but I

◼   ► do remember that I'd spent a weeks

◼   ► leading up to it working on the site the

◼   ► design picking the color i mean i've

◼   ► i've said this like tomorrow and a

◼   ► couple of times that you know took me a

◼   ► long time to pick the exact color a

◼   ► little darker a little lighter little

◼   ► darker or lighter and looking at in

◼   ► multiple monitors and trying to find

◼   ► that the right shade of ever so slightly

◼   ► blue-tinted gray and and and various

◼   ► other aspects of the design but

◼   ► eventually it was ready to go and I just

◼   ► need to do something to write and and I

◼   ► the thing i could and i can remember

◼   ► this feeling very probably is that as

◼   ► nerve-wracking as it is to write

◼   ► something for public consumption for me

◼   ► it's even more nerve-racking to write

◼   ► something for nobody's consumption that

◼   ► it's like you know and and in the same

◼   ► way that it's nerve-racking to get up

◼   ► and speak in public in front of an

◼   ► audience to me it would be even more

◼   ► awkward to get up on a stage with a

◼   ► microphone and speak in front of an

◼   ► empty room with a microphone and then

◼   ► that to me is what publishing the first

◼   ► article felt like like getting up and

◼   ► giving a speech in front of what i

◼   ► suspected to be a completely empty room

◼   ► and when I the magic is the first step I

◼   ► think exciting once you have it go into

◼   ► me and it's like going from going out

◼   ► for a run right where you know you know

◼   ► you want to run four miles or three

◼   ► miles or something like that and if

◼   ► you're halfway through and you just feel

◼   ► beat but you know you're not home yet

◼   ► and you know you're having done the

◼   ► thing you just keep your feet moving

◼   ► just keep moving just keep moving and

◼   ► eventually you're going to be home and

◼   ► you're gonna have the miles it but to me

◼   ► that the one that's hardest is right

◼   ► outside your front door when you haven't

◼   ► started yet right and you're not sweaty

◼   ► and you're not tired and you haven't you

◼   ► know if you haven't even started loving

◼   ► it

◼   ► it's just going from i'm standing still

◼   ► haven't started to ok i'm running that

◼   ► transition that's the hard part

◼   ► totally present because once you start

◼   ► it's it it's way easier to keep going

◼   ► and it is to get started getting started

◼   ► is without question the hardest part I

◼   ► think I've had like three or four

◼   ► articles on the topic of just that that

◼   ► nodes you have to give yourself so I

◼   ► thought about this considerably now and

◼   ► i will say this I i well and i'm and and

◼   ► i'm going to be unusually open because

◼   ► it's you

◼   ► oh ah but the idea I had was that I

◼   ► wasn't going to publicly acknowledge

◼   ► that 10-year anniversary of of daring

◼   ► fireball was going to tacitly

◼   ► acknowledged and but i would implicitly

◼   ► it acknowledged it by publishing on the

◼   ► actual 10th anniversary a what I thought

◼   ► to be prototypically daring fireball

◼   ► which article but the article I was

◼   ► going to write was the one that I didn't

◼   ► write on 13th is the one I wrote

◼   ► yesterday on the further information and

◼   ► and speculation on the ipad mini but I

◼   ► didn't write that on the 13 i wrote on

◼   ► the 13 my review the retina macbook pro

◼   ► here's how that came about is when I

◼   ► woke up on under 13 and this is true I

◼   ► swear and I realized that there were a

◼   ► couple people around the web who did

◼   ► notice and acknowledge that 10-year

◼   ► anniversary of during fireball one of

◼   ► them was to see the Senate's at the the

◼   ► Atlantic this young kid he's only in

◼   ► college Robinson Meyer wrote an article

◼   ► in the Atlantic called happy 10th

◼   ► birthday daring fireball and it's it's a

◼   ► really nice little piece very very

◼   ► flattering overall anybody who got our

◼   ► my dad my dad even called me on the day

◼   ► and my dad like like he often doesn't

◼   ► acknowledge it but sometimes that he

◼   ► can't help because there's no other way

◼   ► that he can acknowledge what he's

◼   ► talking about but but that he apparently

◼   ► like I don't know if he does it every

◼   ► day but at least a couple times a week

◼   ► my dad Google's my name and sees what's

◼   ► going on and he doesn't really get it is

◼   ► not a technology guy right on but

◼   ► googling my name on Monday this this

◼   ► came up and you know the Atlantic you

◼   ► know that's like a a list name and you

◼   ► decide you see this thing atlantic in

◼   ► the end and yeah I my dad you know kind

◼   ► of my dad stay so Robinson Meyer never

◼   ► heard before but he wrote this nice

◼   ► piece of mind attend anniversary daring

◼   ► firebomb he says at the beginning and I

◼   ► think this is very nice and I feel like

◼   ► this is a guy who gets it he wrote it's

◼   ► a blog not just about Apple what about

◼   ► excellence nice i say that as a sentence

◼   ► that's actually that's a guy who gets it

◼   ► and its season 14

◼   ► it's all very very flattering and

◼   ► anybody who had an article like this

◼   ► written about their work should be very

◼   ► very flattering but I wasn't flattered

◼   ► because at the very end was this

◼   ► paragraph is the third from the bottom

◼   ► it says the past year DF hasn't been as

◼   ► enjoyable as it has been in the past

◼   ► Oh Apple groupers Beatrice is engorged

◼   ► as a company and now seems to be veering

◼   ► from interesting complex to dolly

◼   ► complicated parentheses i hope the next

◼   ► few months prove me wrong on both counts

◼   ► in parentheses 10 years ago grouper pick

◼   ► the right story at the right time and

◼   ► followed the most complete business

◼   ► turnaround anesthetic parable in recent

◼   ► history but in light of that victory is

◼   ► renegade confidence has become an

◼   ► assured superiority he hasn't written

◼   ► for a long time and engaging description

◼   ► of a laptop and now that was a link to

◼   ► my 2005 article on a powerbook what was

◼   ► then called a powerbook right 15

◼   ► powerbook or an account of an

◼   ► anthropomorphized interface settlement

◼   ► and in that paragraph really stuck with

◼   ► me and really I really pissed me off and

◼   ► that made me that honest to god that's

◼   ► what made me instead of writing

◼   ► yesterday about the upcoming tablet

◼   ► stuff that I thought about and know

◼   ► about little little little bits here and

◼   ► there that I know a little bit here and

◼   ► there that I've sort of thought through

◼   ► and I thought fuck you i'll show you a

◼   ► fucking engaging description product you

◼   ► know I yeah but you know what i mean add

◼   ► to me and and then I thought about it

◼   ► after I why did i do that why would i

◼   ► I'd why would i get so fired up about an

◼   ► article that I should be should feel

◼   ► flattered by not fired up by but I feel

◼   ► like that's the way you have to be I

◼   ► feel like you've got to if you're not

◼   ► looking for

◼   ► I don't sometimes I feel like you need

◼   ► to look for an enemy not an enemy bet

◼   ► you I don't know what am I my I if

◼   ► people knew people who have actually

◼   ► really changed my day or bend the

◼   ► sources of articles if they actually

◼   ► knew who they were

◼   ► I don't have a lot of the mortises or

◼   ► anonymous people but the amount of

◼   ► energy that i get from sort of the

◼   ► random critic who's sane a critical

◼   ► right not this the total troll it may be

◼   ► shocked i mean i can't like do origin

◼   ► stories and all the articles but the

◼   ► amount of of energy that I've gotten

◼   ► from random folks and like hey you know

◼   ► rands is not resonating with me and

◼   ► really said anything like a month or two

◼   ► this person who i do not know at all who

◼   ► know just ruined my weekend because i'm

◼   ► going to sit there and write a piece

◼   ► about pens or something like that this

◼   ► happens it happens a lot

◼   ► I'm listening I see everything that

◼   ► comes by my inbox and it does affect

◼   ► even though i don't know these people

◼   ► are right but yeah and in and you'll

◼   ► make it fire you up

◼   ► yes right and end and I know that

◼   ► athletes are like this too and if you

◼   ► say anything that can be construed as

◼   ► confrontational it's going up on the

◼   ► locker room wall and it's going to be

◼   ► framed and and they're going to use that

◼   ► and they're going to say off

◼   ► this guy right you know you think you're

◼   ► going to be dust you know if you imply

◼   ► that you think you're going to beat the

◼   ► opposing team that's going up on the

◼   ► that's going up on the locker room board

◼   ► and everybody in the opposing team is

◼   ► going to see that you need something to

◼   ► fire you up

◼   ► yeah I mean it's not about you but like

◼   ► most of my most of my pieces

◼   ► I'd literally see like seventy percent

◼   ► of the piece in my head based on just

◼   ► some again bit flipping in my head like

◼   ► I'm like to do and it's like oh I can

◼   ► that's the thing i want to say right and

◼   ► it's what it's someone kicking me or

◼   ► just being inspired by reading something

◼   ► i can actually see the whole piece and

◼   ► that's what i want to have that moment

◼   ► it's just run to the nearest keyboard as

◼   ► quickly as possible or piece of paper

◼   ► and just start getting it out there it's

◼   ► a lovely experience i love when I

◼   ► capture that I I just paste the link to

◼   ► do you see this guy named kemper Smith a

◼   ► distant shape distant shaped on this

◼   ► beautiful and and he did this with no

◼   ► help from me and he didn't didn't pay me

◼   ► in advance i didn't turn down a request

◼   ► but he did this is he he downloaded all

◼   ► 962 full articles that I written during

◼   ► fireball over the last 10 years and tag

◼   ► them himself even though i've actually

◼   ► been tagging all of my articles all

◼   ► along but but the tags I've been

◼   ► applying to them aren't exposed publicly

◼   ► anywhere they're only in movable-type

◼   ► behind the scenes and and you know I

◼   ► guess someday i'll try to expose it

◼   ► somehow I but it's not publicly

◼   ► available so this guy downloaded all the

◼   ► articles read them all and as you read

◼   ► them tag them all and you can see the

◼   ► tags he applied underneath and he

◼   ► I email them and after this came out

◼   ► because it's so interesting and at

◼   ► number one I asked him do did you tag

◼   ► all these yourself and he was like yeah

◼   ► sigh oh my god I feel almost feel guilty

◼   ► about that because I've got the tags

◼   ► behind the scenes and could save you

◼   ► some work but but maybe the tags he

◼   ► implied or more interesting but maybe

◼   ► they're more honest because they're

◼   ► they're more objective than the text i

◼   ► would have applied but he even admitted

◼   ► that he didn't do it from the outset to

◼   ► achieve the vigil visualization he has

◼   ► but only realized as he was going that

◼   ► it would make for a good visualization

◼   ► is that he's he's applied colors to the

◼   ► articles on this this graph blue meaning

◼   ► desktop topics typically almost

◼   ► certainly mac and pink for mobile

◼   ► meaning iOS or or ipad i guess and it

◼   ► just so happens if you think about it

◼   ► that given that the iphone came out in

◼   ► 2007 that if if now is the 10-year

◼   ► anniversary of during fireball that it's

◼   ► actually half of the you know the first

◼   ► half the first five years that I've been

◼   ► writing during fireball there was no

◼   ► iphone in the last five years there has

◼   ► been an iphone and you can kind of see

◼   ► and this this graph that has made the

◼   ► shift in topics on during fireball from

◼   ► desktop to mobile you got blue on the

◼   ► left you've got kind of purple in the

◼   ► middle and then we'll pink on the on the

◼   ► right so he's also got a pivot to go to

◼   ► showing our article links as well and

◼   ► there's something very comforting

◼   ► stop it looks like you're generally

◼   ► writing shorter articles but what's more

◼   ► interesting to me is that there's this

◼   ► flow to the sides of your articles over

◼   ► the course of a year it looks like yeah

◼   ► there's this little like sort of bump it

◼   ► looks like what winter time I can

◼   ► actually figure it out but there is a

◼   ► cake there's a structure to the size of

◼   ► your articles over the course of the

◼   ► year which is fascinating

◼   ► yeah and it's not winter though it's is

◼   ► its I don't know now but there is there

◼   ► is a pattern to it but it doesn't quite

◼   ► seem to be

◼   ► the cyclical it or doesn't quite

◼   ► correspond to the calendar in any way

◼   ► but there is like a sine wave like

◼   ► motion to it interesting and it is

◼   ► interesting and it's the sort of thing

◼   ► where I often think about doing stuff

◼   ► like this i often think like you know

◼   ► what I should do is you know and it's

◼   ► the type of programming that I'm

◼   ► actually capable of doing is like the

◼   ► lemme export everything ever written

◼   ► during fire Paul and count all the words

◼   ► or or let me I you know I can do stuff

◼   ► like this is the type of programming i

◼   ► can do or let me a verge how many words

◼   ► i've written a month for the last 10

◼   ► years or you know is there any kind of

◼   ► pattern in my writing fewer words per

◼   ► month that my writing you know more are

◼   ► you know that sort of thing but then I

◼   ► get freaked out by it I get freaked out

◼   ► by the self-awareness and I don't do it

◼   ► so it's interesting to see somebody else

◼   ► to it and you're right there is there's

◼   ► definitely like a sine wave pattern here

◼   ► to the length of the pieces

◼   ► ok there's another tag down here that's

◼   ► really important because i know this is

◼   ► a personal issue of yours gonna have to

◼   ► get a whiny em boston terrier outside my

◼   ► windows have to go in like two seconds

◼   ► but there's a tag here which is was

◼   ► wrong about something and according to

◼   ► him just eyeballing this 123456789 10

◼   ► tulip maybe like 15 there's 15 that he

◼   ► measured as was wrong about something I

◼   ► I know you're obsessive about this I

◼   ► feel like number is low 15 wrong about

◼   ► something that may feel like numbers

◼   ► right

◼   ► I wish that it was zero god I wish I 1.5

◼   ► times a year though I'm wrong about

◼   ► something that sense that sounds good

◼   ► and and you know what one reason that

◼   ► that's could be could be low is that

◼   ► he's only counting for lack of a

◼   ► sufficient term the full articles the

◼   ► ones that that get a star in the RSS

◼   ► reader and show up in my arm

◼   ► have his own methodology is actually

◼   ► suspect he's got the tag right next to

◼   ► it is was correct about something and

◼   ► it's for my favorite and this is why

◼   ► it's a little bit more interesting that

◼   ► he tagged the articles rather than going

◼   ► with if he had somehow had access to my

◼   ► internal tags which don't have stuff

◼   ► like that my tags are just stuff like

◼   ► you know tablets or Android wear samsung

◼   ► vs apple lawsuit or something like that

◼   ► he's got one where where is it was a

◼   ► grouper knows something i think that

◼   ► Google has inside information yeah there

◼   ► it is Gruber has inside information

◼   ► yeah that's pretty good John syracuse

◼   ► let's see what's going on here huh you

◼   ► tag John circular less than you've been

◼   ► wrong

◼   ► yeah but i do feel i will say this i

◼   ► will say this and I've I have said this

◼   ► publicly many times that it is one of my

◼   ► goals with the site overriding always

◼   ► every day always very aware of it is is

◼   ► it's in my mind I don't be wrong

◼   ► yeah you're right about everything but

◼   ► on the other hand you want to i want to

◼   ► take chances i want to push myself and I

◼   ► if I'm never wrong that I'm not pushing

◼   ► hard enough

◼   ► sure right i mean i think that's true in

◼   ► anything in life right

◼   ► I mean it's if you don't have any

◼   ► failures you're not pushing yourself

◼   ► I and when you are wrong immediately get

◼   ► on top of it first thing to do when you

◼   ► realize you're wrong is acknowledged it

◼   ► and you do it publicly to say you know

◼   ► what here's this thing I wrote this

◼   ► that's wrong here's why and get on top

◼   ► of it do not be the guy who because he

◼   ► doesn't want to be wrong starts working

◼   ► on ways to show how when he was wrong he

◼   ► wasn't wrong

◼   ► don't be that guy I think it's it i

◼   ► think it's i think its 10-year

◼   ► anniversary we can can honor fireball a

◼   ► little bit but I think that's one of the

◼   ► defining reasons it's been six as full

◼   ► as it's the journalism background right

◼   ► is you don't just you know you don't

◼   ► like where

◼   ► and what kind of op-ed pieces and kind

◼   ► of dreaming and in poetry and whatnot

◼   ► but it's like it you can base your

◼   ► statements as best you can

◼   ► unless you can flag it as otherwise you

◼   ► based on facts right and just when you

◼   ► go and you see all the mass media staff

◼   ► of people with opinions and going back

◼   ► and forth it's sort of refreshing and

◼   ► obviously on the fan and bias to

◼   ► actually like know that in both the

◼   ► pieces that you did this week it's like

◼   ► it this is based on the best data that I

◼   ► have and I'm going to source the best I

◼   ► can and yes i will have opinions about

◼   ► this but at the end of the day this this

◼   ► is this is this is sourced information

◼   ► does that make sense yeah but if i'm

◼   ► wrong i'm gonna get right on top of it

◼   ► so let's just say for example with this

◼   ► whole iPad Mini or ipad air whatever you

◼   ► want to call it thing let's say that the

◼   ► thing ships and it doesn't have a 4 310

◼   ► like one of the fundamental things I've

◼   ► been writing about all year is that

◼   ► they've if Apple makes a smaller ipad is

◼   ► going to have a 1024 x 768 43 aspect

◼   ► ratio display at a hundred sixty-three

◼   ► DPI let's say this thing ships and it

◼   ► has a 16 29 display a widescreen display

◼   ► or if I iphone like 32 display well the

◼   ► first thing I'm going to do is say well

◼   ► holy should I was wrong and linked to

◼   ► the instances in the past that I've

◼   ► written that it's going to have the 43

◼   ► 10-6 you know 1048 by the or 1024 x 768

◼   ► display and just get it all out and just

◼   ► say look I was wrong

◼   ► here here here and here terribly awfully

◼   ► completely wrong bad assumption and you

◼   ► know and and you know get right to show

◼   ► how will show where everything I've been

◼   ► writing was wrong and immediately try to

◼   ► get it you know get on top of all that

◼   ► acknowledged everywhere is wrong and

◼   ► then get right and then explain what

◼   ► that means right

◼   ► no other way to do it I don't understand

◼   ► people to do it otherwise

◼   ► I think they don't want to be wrong

◼   ► there's um no the rotating around

◼   ► there's another tag here it's very

◼   ► interesting tags calls somebody jackass

◼   ► I think you think I think this is under

◼   ► represented to it looks like in 2006

◼   ► you're calling a lot of people jackasses

◼   ► but I think you've done it more like us

◼   ► me jackass of the week is sort of or

◼   ► whatever the is it has it died down

◼   ► yeah definitely but that HC the reason

◼   ► why is that I think most jackasses of

◼   ► the week were linked what I call linked

◼   ► list items not full articles right right

◼   ► and I would just linked to the jackass

◼   ► and explain why they're jackass but

◼   ► without writing a full article about

◼   ► them so it's there's not going to be a

◼   ► lot of them on these tags are great

◼   ► fictitious dialogue this is another one

◼   ► this is this is one of the first things

◼   ► that my memories of you was what was the

◼   ► cancer polarized payment say it's too

◼   ► early

◼   ► chrome right anthropomorphised brushed

◼   ► metal interface exactly this is this is

◼   ► they feel like a rare treat to me right

◼   ► now I feel like you're literally you

◼   ► know you're a lot of your articles it's

◼   ► clear you're working right you're like

◼   ► gotta get this right that these I

◼   ► imagine you sitting back drinking a

◼   ► martini kind of giggling to yourself as

◼   ► you're writing the piece and get a

◼   ► little drunk right this is this is what

◼   ► i saw in them

◼   ► yeah and there's no Dino is somehow i

◼   ► feel like i'm a little overdue for

◼   ► something silly on the site when we can

◼   ► have tags to prove it

◼   ► yeah now these tags are great you know

◼   ► and i should mention and and I we went

◼   ► through this last night you you actually

◼   ► hit your 10th anniversary on ransom

◼   ► proposed before I did you say it was

◼   ► earlier this year you don't you're not

◼   ► quite exactly sure when the baby was

◼   ► April I wasn't paying attention either

◼   ► you know but I got coverage on Fox and

◼   ► you know CNN and that cover story about

◼   ► me

◼   ► so was pretty big deal is I played it

◼   ► played quieter now I was it was 10 years

◼   ► ago in April I was I was I wasn't gonna

◼   ► say anything

◼   ► got a couple notes from folks but i was

◼   ► i was launching my web fonts at the time

◼   ► so it seemed like a time at least say

◼   ► something so

◼   ► it's a 10 years I find that interesting

◼   ► that the two of us started completely

◼   ► independently and and over those years

◼   ► and many drinks and South thighs and Las

◼   ► Vegas situations and it's working here

◼   ► we are sitting here 10 years later

◼   ► there's something very I'm center just

◼   ► think about that and there are and and

◼   ► you know i think a lot of it is the

◼   ► nature of what's likely if you started

◼   ► your website circuit 2002 right there's

◼   ► a very good chance that you're running

◼   ► movable-type and Beyond are both running

◼   ► movable-type you're still running loop

◼   ► type

◼   ► yeah I've considered other things but I

◼   ► mean you might have no reason to leave

◼   ► there is nothing it does it doesn't do

◼   ► that i needed to do

◼   ► although I did see that have not movable

◼   ► type but blogger launch medium last

◼   ► night inside its I saw that too and it

◼   ► is funny because I'll tell you what on

◼   ► the days when I'm actually writing a bit

◼   ► a bigger article and and the last two

◼   ► days monday and tuesday this week that's

◼   ► what I've spent my days doing is

◼   ► nose-down writing like nobody's talking

◼   ► to me and I come skipping meals and i'm

◼   ► just writing writing writing right the

◼   ► world then passes me by

◼   ► right like it is kind of it is kind of

◼   ► mutually exclusive to the other side of

◼   ► daring fireball where I'm linking to

◼   ► what's new and technology with brief

◼   ► pieces like so on days when I'm not

◼   ► really writing anything big

◼   ► I'm like on top of the industry and I'm

◼   ► like within five minutes aware of

◼   ► everything that's going on everywhere

◼   ► and on the days when I'm actually

◼   ► writing it's like like last night I went

◼   ► I was I don't you know when I realized

◼   ► that doesn't that medium was announced

◼   ► but it wasn't when it when it hit like

◼   ► it was hours later and I was like had

◼   ► written my article and my family would

◼   ► you know my wife my son they were in bed

◼   ► and then I could catch up on Twitter and

◼   ► then all of a sudden I realize how we

◼   ► should have Evan Williams just launched

◼   ► an entire new blogging platform

◼   ► something but I don't quite get it

◼   ► I don't get medium no I don't get

◼   ► together i mean i've given it 15 minutes

◼   ► and it's seven so you've gotta pay

◼   ► attention right but it's unlike ok i

◼   ► haven't found a compelling thing

◼   ► although they have a very nice

◼   ► to slab serif emser as their mark in

◼   ► their logo so but i haven't actually

◼   ► like digested with the elder up to get I

◼   ► absolutely feel the same way you do wear

◼   ► that if the guys last couple of projects

◼   ► that he helped launch were blogger and

◼   ► Twitter then yet you know you kind of

◼   ► want to get you going to get together

◼   ► benefit that know you you're like yes I

◼   ► will sign up i will give you my fifty

◼   ► dollars i will i'm certainly interested

◼   ► even though i do not get in and even his

◼   ► miss which I would describe odio as was

◼   ► the right idea which was a podcast are

◼   ► going to be a big deal

◼   ► yeah kind of before like because and and

◼   ► the thing that killed oh do I think more

◼   ► or less was Apple getting into podcasts

◼   ► I remember and a and an apple got into

◼   ► podcasts surprisingly early for apple

◼   ► yes like it i'm still I still think I

◼   ► still think it's one of the most

◼   ► interesting things apples done the last

◼   ► 10 years was the way that Apple jumped

◼   ► on podcasting so early

◼   ► alright I and it kind of killed the

◼   ► audio but at least even so even even the

◼   ► one that they missed on the thing that

◼   ► didn't really amount to much i ended up

◼   ► being the right idea just wasn't wasn't

◼   ► the right there wasn't really a business

◼   ► model he was he was collecting break

◼   ► people this is my recollection and

◼   ► during that time to like Dunstan and I

◼   ► think with this Dorsey was in that and

◼   ► that means so he had this incubator

◼   ► going on in there so even though it

◼   ► didn't work out he had that sort of

◼   ► universal people around and let you know

◼   ► when often did someone interesting

◼   ► things right the long story short I was

◼   ► that you know is i the the parent

◼   ► company which is a great name

◼   ► I i think is one of the great names I've

◼   ► said this to have I i don't know if that

◼   ► well but I have said this to my life

◼   ► when I've seen them is that obvious

◼   ► corporation is one of my favorite names

◼   ► in the history of naming anything I can

◼   ► kind of helps explain it is it is sort

◼   ► of a like it's an apt description of

◼   ► everything I've Williams ever does

◼   ► right right it's like blogger was sort

◼   ► of an obvious idea Twitter super obvious

◼   ► idea pod containing it's like it's like

◼   ► a way of being like are we

◼   ► the right path is this is just obvious

◼   ► right right but the idea was that the

◼   ► audio was their big bat and the thing

◼   ► that they actually had money invested in

◼   ► and lots of time and everything and they

◼   ► like gave up on it and in the meantime

◼   ► Jack Dorsey who was working there at

◼   ► this little idea for what about this

◼   ► thing this idea I have for a centralized

◼   ► server for sending status messages and

◼   ► then you know boom Twitter yeah eat the

◼   ► Duke and pick names medium it's a great

◼   ► name and exactly describe I mean it

◼   ► whatever i'm not sure what they're doing

◼   ► but it's like clearly it's just it's

◼   ► just like let's try to reimagine the

◼   ► blogging the the content platform can

◼   ► let me take a break here and talk about

◼   ► the first sponsor ok I and i want to

◼   ► tell you it's to iphone app it's a

◼   ► repeat sponsor from from few episodes

◼   ► ago app for your iPhone called humorless

◼   ► photography app it's a camera app for

◼   ► your iPhone and it's sort of a do one

◼   ► thing and do one thing well app and the

◼   ► one thing the humorless does is take

◼   ► black and white photography and you like

◼   ► Michael up you like black-and-white

◼   ► pictures anyone who follows me on

◼   ► Instagram knows i'm still furious about

◼   ► the removal of the gossip filter because

◼   ► i think it was with which is like 18

◼   ► months ago i'm still mad about this I

◼   ► stilt a grip Garth Gotham because I

◼   ► figured out how to sort of approximated

◼   ► but a mad and I have a conspiracy theory

◼   ► about why

◼   ► alright was removed but please continue

◼   ► this is a guy was a complete set up

◼   ► because I know as a guy who follows your

◼   ► Instagram that you love black-and-white

◼   ► love photography is all heelys does is

◼   ► humorous is an app that is meant for

◼   ► taking it it's just it's it's a

◼   ► black-and-white camera that's what it is

◼   ► and i'm a huge fan of it and i've always

◼   ► been a fan of black and white I think

◼   ► that there's this weird psychology

◼   ► behind black and I know it's not natural

◼   ► and know that it's sort of it the whole

◼   ► origins of black-and-white were like

◼   ► technical limitations that kept us from

◼   ► shooting in color but in hindsight

◼   ► there's this great great emotional

◼   ► effect from black-and-white photography

◼   ► and I i think there's really something

◼   ► to seeing your pictures in black and

◼   ► white as you're shooting them so that

◼   ► you know what you're getting

◼   ► yeah and that's what euless is all about

◼   ► and they have a brand-new version 1.5

◼   ► it's in the months since the last time

◼   ► they've sponsored to show they've been

◼   ► hard at work and the some really great

◼   ► features they've got some new aspect

◼   ► ratios that you can enjoy so you can

◼   ► shoot 1 21 which means square which

◼   ► means like optimized for instant paper

◼   ► right in the camera intagram 322 which

◼   ► is the aspect ratio of the iphone screen

◼   ► or at least the iphone that we have

◼   ► right now so you can shoot full frame

◼   ► you got some new aspect ratios you see

◼   ► him right there in on the screen as you

◼   ► shoot a bunch of clean up the way that

◼   ► they made the user interface even more

◼   ► streamlined improve direct access to

◼   ► their color filters now the color

◼   ► filters you say what the hell you said

◼   ► it's a black-and-white app the color

◼   ► filter is what i mean is that they

◼   ► simulate in terms of traditional

◼   ► photography the way that you would put

◼   ► like an orange filter over your lens or

◼   ► a green filter or blue filter which

◼   ► filters the light that comes through and

◼   ► you get different degrees of contrast

◼   ► works for example on and I'll God and

◼   ► it's so early in the morning that it's

◼   ► like pitch black here so i can i'm

◼   ► guessing wrong but like if you want the

◼   ► sky to pop against the clouds I think

◼   ► you put like a blue filter on and then

◼   ► the blue will look dark and the white of

◼   ► the clouds will look white and you put a

◼   ► color filter and you get different types

◼   ► of contrast out of the black and white

◼   ► so in other words it's not about making

◼   ► the image tinted color its route

◼   ► altering what is dark what is light and

◼   ► the thing they've improved the interface

◼   ► for that dramatically so that you can

◼   ► switch the color filter on the fly in

◼   ► the viewfinder and more conveniently it

◼   ► really really nice

◼   ► it's a for the gotham to certain to back

◼   ► up here the the Gotham filter that to

◼   ► rebuild it to which involves about two

◼   ► different apps which was the first as a

◼   ► black-and-white app the first thing that

◼   ► I do is actually a red filter which

◼   ► actually gets that pop that you see

◼   ► against clouds and makes the sky could

◼   ► be black so it's like if you list has a

◼   ► red filter built right in there's a

◼   ► slider that lets you adjust how strong

◼   ► it is whether it's dark whether it's

◼   ► light

◼   ► I it really is absolutely positively one

◼   ► of my favorite apps for the iPhone I and

◼   ► if i'm thinking if I'm feeling black and

◼   ► white i immediately that's what I know I

◼   ► want to go to I go to houlis to shoot

◼   ► the photo

◼   ► I'm and I I think everybody should check

◼   ► it out you can go to a humorless hu e le

◼   ► SS app.com and find out more get a link

◼   ► to their to their app in the App Store

◼   ► and if you've already got it just quit

◼   ► go to the App Store app and and download

◼   ► the 1.5 update you've you definitely

◼   ► want it it's it's it's a great update

◼   ► everybody should get if you don't have a

◼   ► shame on you you list in the appstore

◼   ► 199 I mean for God's sake won a dollar

◼   ► ninety-nine buck 99 how who can't afford

◼   ► that less than ever the coffee exactly

◼   ► what we're talking about what the hell

◼   ► were we talking about

◼   ► we were we were we were we were talking

◼   ► about ever and medium however serial

◼   ► entrepreneurs and that sort of thing

◼   ► yeah I said but i don't quite get I

◼   ► don't get what medium is quite all about

◼   ► but I feel like it i feel like they need

◼   ► to do it I'll get it as more people who

◼   ► are on it use it

◼   ► totally i'll pay very close attention so

◼   ► but also blogging really again we're

◼   ► doing this

◼   ► that's right now I'm cloud the thing i

◼   ► saw that help me explain it and and he

◼   ► is end and you know he's like one of my

◼   ► go-to guys that i've been reading since

◼   ► long before i canno and we're talking

◼   ► about me and you blogging for 10 years

◼   ► but like makes me feel like it hasn't

◼   ► even been that long because this guy's

◼   ► been at it like when I got started I

◼   ► feel like he was already added for a

◼   ► long time

◼   ► Dave want dave winer I saw dave winer on

◼   ► Twitter last night and he's already on

◼   ► medium and has an account and I mean

◼   ► literally the guy dave winer arguably

◼   ► invented blogging maybe even invented

◼   ► the

◼   ► word and I like the guy was writing

◼   ► blogging software like as like well some

◼   ► of us haven't even learned HTML yet in

◼   ► the nineties and the way he described it

◼   ► was that in medium that you don't you

◼   ► don't put a category on a post you put a

◼   ► post you put a post in a category right

◼   ► like a centralized category in the

◼   ► system which is sort of an interesting

◼   ► way to think about it you don't just

◼   ► write a post and tag it Apple there's

◼   ► like an apple category and you can put a

◼   ► post in it and then somebody out there

◼   ► using it would be surfing the Apple

◼   ► category and then they'll see your post

◼   ► it's not about the individual necessary

◼   ► it's looking at these buckets of stuff

◼   ► that if you want to go see I don't know

◼   ► interesting or new or Apple you can

◼   ► stroll down and see all of the different

◼   ► pieces inside of it that makes sense

◼   ► it's simple that makes sense yeah

◼   ► something like that I you get what you

◼   ► get you have a macbook pro with retina

◼   ► display I don't and I knew you'd ask

◼   ► that and then I have I have I feel bad

◼   ► because I have seen enough around and

◼   ► then work that it's it's it's easy just

◼   ► means you're going to say this anyway

◼   ► but you just see it in your life is

◼   ► completely changed and everything else

◼   ► starts to look just you know not so

◼   ► shiny

◼   ► yeah so that is sort of one of the

◼   ► things that kept me that like had that

◼   ► review that I had that kept in the draft

◼   ► folder for weeks longer than I had

◼   ► originally anticipated is this whole

◼   ► angle of it being a machine and a

◼   ► technology that I loved and and I say

◼   ► that word with no hyperbole that i

◼   ► absolutely adore it

◼   ► I mean I love it it like strikes my

◼   ► childlike wonder

◼   ► nerd nerve in a way that that nothing

◼   ► like nothing since the original iphone

◼   ► has but on the other hand it is not the

◼   ► machine for me and and I I'd it's like I

◼   ► couldn't square that circle because i

◼   ► don't want a 15-inch

◼   ► laptop anymore even though it is

◼   ► noticeably thinner and noticeably

◼   ► lighter than any previous 15 inch laptop

◼   ► from apple before I've really gotten

◼   ► used to when i leave the house with a

◼   ► computer that was this tiny little

◼   ► sliver of a macbook air right

◼   ► what is your should notice but what is

◼   ► your what is your desktop setup because

◼   ► I'm wrestling with the same thing right

◼   ► now is I've got the cheese grater right

◼   ► here on the floor and I've got the 30

◼   ► inch and I about the 27-inch next to it

◼   ► so we've got some pixels with some

◼   ► serious pixel here my my desktop setup

◼   ► is totally janky it really it's it's

◼   ► ridiculous it's it's an old it actually

◼   ► is a 15-inch macbook pro but I don't use

◼   ► it as a macbook pro it's a macbook pro

◼   ► that never leaves the desk and I don't

◼   ► use the built-in display on driving a 20

◼   ► inch mirror a measly little 20 and

◼   ► cinema display might the macbook pro my

◼   ► desk is sold that it has the grace the

◼   ► gray keyboard not the black keyboard but

◼   ► what is your upgrade for that because

◼   ► this is the one and i feel like my

◼   ► upgrade this is it this is the thing is

◼   ► that my upgrade is I wanted to be a

◼   ► retina imac right and I don't want to

◼   ► buy an imac that's not retina and I sort

◼   ► of had it as a vague thought before and

◼   ► now that I've seen an actual retina

◼   ► display its mike adamant like I can't

◼   ► imagine buying a new any new mac that's

◼   ► not a retina right I can't imagine i

◼   ► actually left when i left the WWDC

◼   ► keynote this year in june i was very

◼   ► excited about the retina macbook pro but

◼   ► i also thought well now they've they've

◼   ► updated the heirs and I my air my 11

◼   ► chair is two years old my god it's from

◼   ► 2010 and it's the the last one that

◼   ► Apple made that doesn't have a light up

◼   ► keyboard right if you remember in 2010

◼   ► the 11-inch didn't have a light up

◼   ► keyboard a 13-inch tube and and then

◼   ► they came out with a 2011 update that

◼   ► was a real nice update and I skipped

◼   ► because i just bought the previous

◼   ► generation and now I felt like leaving

◼   ► the keynote I thought well now it's two

◼   ► generations after mine the thing only

◼   ► cost a thousand bucks

◼   ► I'm sure I can you know find someone

◼   ► else to take this two-year-old 1 i'll

◼   ► get it and I left the keynotes excited

◼   ► about the retina macbook pro been

◼   ► thinking hey I should quick jump on

◼   ► Apple that common pre-order a brand-new

◼   ► 11-inch air to replace this one right

◼   ► I really I honestly was thinking maybe

◼   ► you know I would

◼   ► quick preorder one immediately sight

◼   ► unseen just quick preorder one and I

◼   ► didn't I waited and then the longer i

◼   ► use the retina 15-inch macbook pro that

◼   ► Apple loan me as a review unit and now I

◼   ► I can't bring myself to do it and I

◼   ► cannot spend money on a machine that's

◼   ► not it doesn't have a Retina display

◼   ► so you're gonna do the imac if and when

◼   ► it ever comes out as your desktop that's

◼   ► going to be your desktop machine that's

◼   ► what I'm might in theory what I would

◼   ► love to do is get a retina Brian if if

◼   ► though if Apple were to ship cinema

◼   ► displays with retina just retina right

◼   ► and quality then i would buy one of

◼   ► those and I don't know I guess get a mac

◼   ► pro or or Mac Mini or something to drive

◼   ► it

◼   ► yeah I think that's the move because i

◼   ► feel like i'm wondering if i'm going to

◼   ► go to a completely mobile solution but i

◼   ► have the same quantity which is I fly a

◼   ► lot and the only thing to take on a

◼   ► plane is an error

◼   ► there's just no doubt in my mind that

◼   ► it's it's it's easy to slide in the

◼   ► thing that's the chair in front of me

◼   ► it's light it's the right size and when

◼   ► you're in one of those airports that has

◼   ► like a hundred and twenty-two and not

◼   ► called terminals like where they called

◼   ► gates I got in 20 and you you like all

◼   ► right you get through security and

◼   ► you're like in an unfamiliar airport

◼   ► you're like all right I've got gate ab7

◼   ► where am i and you look up and it says

◼   ► gate to right here like ah Christ you

◼   ► get when you get to gate e7 if you're

◼   ► not in the era of the macbook air you

◼   ► don't feel like like you're one shoulder

◼   ► hurts and your other one doesn't write

◼   ► exactly used to like it used to be like

◼   ► now if you know I feel like I'm you know

◼   ► doing manual labor here I feel like one

◼   ► too much you know one of my shoulders is

◼   ► ready to fall off right it is addictive

◼   ► the lightweight and you know if

◼   ► you know it if you're not and I guess if

◼   ► you're in first class you know you can

◼   ► you can even set up an imac up there but

◼   ► in a regular which see it is it it is an

◼   ► enormous advantage to have a macbook air

◼   ► well even even in first class that i'm

◼   ► doing a lot but it's still it's just

◼   ► it's for me it's a nice trade-off

◼   ► between enough screen real estate the

◼   ► moving it around but also you know just

◼   ► the perfect size keyboard there's that

◼   ► the the smaller keyboard i know there's

◼   ► a lot of folks like that really really

◼   ► small some form factor is just drives me

◼   ► a little bit crazy so I it's the perfect

◼   ► it's the perfect size for me on the

◼   ► travel and I so I you know I in theory

◼   ► like a and you know I'm two years from

◼   ► now I i assume that this will be no

◼   ► problem and i'll have it all is well

◼   ► have a Retina imac wearing a desk in my

◼   ► office and a retina 11-inch macbook air

◼   ► right I take with me everywhere else too

◼   ► huh is it multiple times

◼   ► no one monitor I i had multiple monitor

◼   ► thing I had it years ago

◼   ► last time i had like a real office job

◼   ► but I worked at bare-bones software i

◼   ► had multiple monitors and I did

◼   ► appreciate it

◼   ► I know exactly you know what people are

◼   ► talking about

◼   ► ah but it doesn't really well I don't

◼   ► know it doesn't really work for me do

◼   ► you do the whole expose whatever always

◼   ► forget what it's called this this year

◼   ► do you do multiple debt virtual desktops

◼   ► sometimes sometimes especially like from

◼   ► like when I'm writing a big article is

◼   ► out the spaces right and i'll put I have

◼   ► everything in space everything is space

◼   ► one except space to is only the the the

◼   ► BB a document i'm typing in and the

◼   ► Safari windows that are specific Lee

◼   ► opened for that article right that I've

◼   ► got like his research and then i can say

◼   ► space to is is the stuff I'm working on

◼   ► for the article but it's funny though

◼   ► because like i've noticed this the last

◼   ► two days because the last two days I've

◼   ► spent writing these articles is

◼   ► that i'll start out and it seems perfect

◼   ► for space to only has two windows BB a

◼   ► document and one safari window with two

◼   ► tabs by the time i'm done i've got like

◼   ► seven Safari windows each with four tabs

◼   ► open over there losses many Safari

◼   ► windows is the front and the whole thing

◼   ► is just as big a jumble is my space

◼   ► number one right but it is a

◼   ► partitioning way as I did the same thing

◼   ► its that's what am I focusing on and

◼   ► where am i doing research I have another

◼   ► one which is basically distractions

◼   ► right so if I'm like taking a mental

◼   ► break its that window that has twitter

◼   ► in whatever other things are kind of

◼   ► sitting by my desktop so one of the

◼   ► reasons i ask you about the render

◼   ► display name

◼   ► yeah is is that like one of the ways

◼   ► that you and I are very much alike is is

◼   ► a a relentless pursuit of perfection in

◼   ► and to an obsessive obsessively detailed

◼   ► degree correct on and and the retina

◼   ► display enables that right right like I

◼   ► mean you've at least you you like loaded

◼   ► up your website in a Retina display

◼   ► oh no the night I had this actually

◼   ► looking at your side at one point this

◼   ► is before the retina macbook came out

◼   ► was and reading my logo right because I

◼   ► don't logo years ago and I suddenly

◼   ► looked at it as on the ipad ipad 2 and I

◼   ► was like what the hell happened right as

◼   ► well as if suddenly all of those jaggies

◼   ► and all of that like that that stuff

◼   ► that's lost on their regular displays

◼   ► was suddenly this in my face and it was

◼   ► it looked awful unlike is everybody

◼   ► looking at this for the last 10 years

◼   ► right so that was my first like moment

◼   ► like oh the game is different regarding

◼   ► how are actually going to have to have

◼   ► our images and what our fonts are gonna

◼   ► look like I i noticed and i noticed this

◼   ► last week because it will there is a day

◼   ► and and i hope to write about it soon is

◼   ► and it took me as always with anything

◼   ► like this aid a way more time that I

◼   ► thought it would I upgraded the fav icon

◼   ► daring fireball last week on

◼   ► and for a couple of reasons but it took

◼   ► me way longer than i thought it would

◼   ► but i upgraded it and and mainly to to

◼   ► rectify it right and i did notice and as

◼   ► I was doing it and went around the web

◼   ► and tried to see well who else has a

◼   ► retina quality fabric on marine ran

◼   ► trans has a retina fav icon i noticed

◼   ► that because and it is one of those

◼   ► things were when you're surfing you look

◼   ► at your website on the retina macbook

◼   ► pro and if you don't you look up at the

◼   ► URL and you see that that little little

◼   ► time fav icon but it's not retina just

◼   ► like oh that's not gonna work just

◼   ► sentence right yeah it does yeah exactly

◼   ► it looks like somebody fax it to you and

◼   ► it's like immediately it was like it was

◼   ► like pain in my heart it was like I get

◼   ► this hurts me it hurts me as though I'm

◼   ► I'm listening to somebody insult my wife

◼   ► or my child

◼   ► alright it hurts me because my beloved

◼   ► daring fireball fav icon now looks like

◼   ► a complete looks like looks like a piece

◼   ► of paper the wet piece of paper I just

◼   ► peeled off my shoe

◼   ► I've got to fix this but there aren't a

◼   ► lot of resources online for how to make

◼   ► a retina quality fabric on its its its

◼   ► do you know and you know it and it's a

◼   ► lot of SEO crap like the SEO crap for

◼   ► how to make a fav icon dominates the

◼   ► search results yeah that's why I want to

◼   ► write about it you know but I knew that

◼   ► you've got it but the other thing too

◼   ► and i wrote about this in my review is

◼   ► that I and this is where your way way

◼   ► ahead of me your way at me in and i'm

◼   ► way behind the times is that on on the

◼   ► retina macbook pro and I think it's true

◼   ► for the iphone and the ipad 2 but I feel

◼   ► like it r is is even more prominent on

◼   ► the retina Mac I that you that did it

◼   ► it's so much like print quality outlet

◼   ► that you want real fonts the on-screen

◼   ► funds and you've switched I've

◼   ► I don't know when but you've switched

◼   ► this year to ideal sands from a muffler

◼   ► and for Jones um it was around the time

◼   ► of the 10-year anniversary's want to

◼   ► switch into your credit the idea to even

◼   ► like consider this idea was was from you

◼   ► you i gotta i was flying and I landed

◼   ► and I got this rapid text or tweet or

◼   ► something from you you're like oh my god

◼   ► ideal sands got a big i think it was

◼   ► distance so that the inception is is

◼   ► from you although i have i have turned

◼   ► it on and it's beautiful it's gorgeous

◼   ► I'd literally it literally to your to

◼   ► your point is when I first loaded up on

◼   ► the ipad 2 with all I else and I of

◼   ► Sentinel izi as a headline and it

◼   ► I feel like there's the world is a

◼   ► better place right i mean it i did

◼   ► there's order and there's there's beauty

◼   ► and its I can't describe the feeling of

◼   ► actually seeing great typography on the

◼   ► blog I didn't I'd only really upgrade i

◼   ► did a couple other nips and tucks but

◼   ► only upgraded the typography the whole

◼   ► layout as the same but it feels to me

◼   ► whenever I see it feels like a brand-new

◼   ► side it it looks great on a non retina

◼   ► display a great fun and and one of the

◼   ► reasons and and I think it's super

◼   ► interesting the the hfj web fonts to my

◼   ► knowledge are only in its not publicly

◼   ► available the only three sites i know of

◼   ► that have the hfj web fonts are you

◼   ► Jason cocky and and proc Obama like

◼   ► that's pretty good company

◼   ► you cocky and and Obama yeah it's not

◼   ► like that it was one of the reasons why

◼   ► is that it is you talk to these guys

◼   ► talk to anybody who's working on

◼   ► distributing web fonts and it is really

◼   ► hard it is it's super simple it's as

◼   ► simple as linking to anything like in

◼   ► reg or a style sheet or anything on the

◼   ► web to get one working get web phones

◼   ► working

◼   ► technically right and it is incredibly

◼   ► hard and painstaking and glyph by glyph

◼   ► requires all of this and drawn work

◼   ► yeah get them to look good

◼   ► everywhere meaning on the mac on iOS on

◼   ► Android and what's the the other the the

◼   ► OS four pcs from Microsoft alright is it

◼   ► but i totally don't know I've been

◼   ► ignoring microsoft were so remember that

◼   ► is not

◼   ► christ almighty it's on like ninety

◼   ► percent of all computers in the world

◼   ► anyway whatever its called

◼   ► it's really really hard to get web fonts

◼   ► that look good there because they use

◼   ► the all these different platforms use

◼   ► different anti-aliasing algorithms they

◼   ► have different software that actually

◼   ► renders the the outlines into bitmaps

◼   ► that helped push them to pixels on

◼   ► screen and these guys you know you do

◼   ► you think like me guys like me and you

◼   ► sweat the details enfants it's like the

◼   ► guys who actually make fonts like it you

◼   ► know it's amazing that they can even get

◼   ► out of bed because they you know they

◼   ► really really sweat the details on and

◼   ► they notice things like when one side of

◼   ► uppercase M is a half a pixel thicker

◼   ► than the other side when it's rendered

◼   ► on this browser on this platform and

◼   ► that's what's taking so long for all

◼   ► these guys to get you know to get these

◼   ► fonts out as web front-end the other

◼   ► thing for hf and Jade in particular i

◼   ► believe is that they're also just super

◼   ► concerned with with you know making sure

◼   ► that it's it's fairly license they don't

◼   ► want right fonts out in the open so

◼   ► right there really obsessive about that

◼   ► which i think is absolutely the right

◼   ► thing to do it's so easy to to steal

◼   ► upon if you will and did their work is

◼   ► mean as you just described it's

◼   ► painstaking work no one ever looks at

◼   ► fonts they do not see any of the work

◼   ► involved and actually pulling it off and

◼   ► who stares at a set of letters and goes

◼   ► Wow

◼   ► note that ? is like a work of art in

◼   ► itself it times up by the entire

◼   ► character set you're talking about a

◼   ► massive amount of work and I and I think

◼   ► one of the things are tweaking and why

◼   ► it's not this is my opinion out there

◼   ► two more people is they're just making

◼   ► sure that it's it's rock-solid in terms

◼   ► of importance of protecting their their

◼   ► hard work right

◼   ► absolutely and but you really the bottom

◼   ► line now is that this this transition

◼   ► from only using the fonts that are

◼   ► available by default with the one they

◼   ► call the website fonts right you know

◼   ► their users like this list of like you

◼   ► know 15 fonts that are available on mac

◼   ► and windows and android or whatever i

◼   ► guess android doesn't have any font

◼   ► androids got like serif and sans serif

◼   ► or something like that was terrible but

◼   ► you know there's the website fonts that

◼   ► everybody is known from 1997 onward and

◼   ► it's like you know the bottom line is

◼   ► like you're either picking times

◼   ► verdanna or Georgia for fonz and now you

◼   ► know with the web fun thing you can pick

◼   ► any of these fonts and there's typekit

◼   ► which as you know like a whole bunch of

◼   ► funds from adobe and and other great

◼   ► indian browsers are type vendors and

◼   ► they look good on anywhere and it's

◼   ► because they've spent a lot of time to

◼   ► make sure they look at my god did they

◼   ► look good you look great on the retina

◼   ► display there's only there's only one

◼   ► complaint and I don't know if you have

◼   ► like a huge amount of people that are

◼   ► listening to us at this point but

◼   ► there's a load issue and it's not just a

◼   ► challenge a solution i've seen it

◼   ► elsewhere there's a and maybe it's a

◼   ► browser issue but there's a double load

◼   ► issue when you first load the page you

◼   ► first you get a render and then there's

◼   ► a second render it doesn't really line

◼   ► it doesn't really flow the page but when

◼   ► the fonts are actually loading so

◼   ► there's this eighth of a second half of

◼   ► a second where you get the correct

◼   ► geometry with like but all the bulleted

◼   ► mean that underlines and whatnot and the

◼   ► typefaces have it loaded yet and then it

◼   ► shows up the fast machine the slower

◼   ► I mean that faster the Machine the less

◼   ► of lag there that's the only thing that

◼   ► like bugs me is like this second or so

◼   ► we're still loading it doesn't come in

◼   ► as one doesn't come in as one just

◼   ► render the page

◼   ► minor thing you're going to notice

◼   ► you're going to be trying this on at

◼   ► some point and you're gonna be it's

◼   ► gonna be four in the morning and you're

◼   ► going to be like just about done you're

◼   ► going to go into an ipad 2 and you're

◼   ► reloading like how much load thing I'm

◼   ► just telling you now I'm saving you some

◼   ► time

◼   ► i think it's i don't think it's a hnj

◼   ► thing I think it's a think it's a

◼   ► browser issue right now and there's a

◼   ► phrase for it like it's like a lingo

◼   ► it's like the flash before something i

◼   ► don't know i add something area so

◼   ► ridiculously early in the morning for me

◼   ► i cannot be but there-there it i know

◼   ► that i've seen it and every other people

◼   ► have commented on it and i also know

◼   ► that a big there's a big deal like in

◼   ► terms of the latency but switching from

◼   ► using built-in fonts to web phone right

◼   ► that it it really affects people who are

◼   ► on high latency connection yet like for

◼   ► example all of our friends down in New

◼   ► Zealand right which you know is like

◼   ► isolated and sort of has like a crappy

◼   ► connection to the rest of the entire

◼   ► internet right I i know that that

◼   ► depending on where your how you're

◼   ► serving your websites where you're

◼   ► getting them from that that delay

◼   ► between the initial page render and when

◼   ► the actual phone kicks in is is even

◼   ► worse down there

◼   ► I've had one complaint from folks about

◼   ► it i haven't had one there was some

◼   ► someone running some bizarre butu blah

◼   ► blah blah and that had a complete but

◼   ► everyone else is this was I was worried

◼   ► that there was some part of the

◼   ► demographic there was gonna be some

◼   ► technology some browser i wasn't able to

◼   ► support had one complaint and it was

◼   ► completely edge case a linux

◼   ► distribution which was satisfying for me

◼   ► I felt like I was a little bit ahead of

◼   ► the times but it's not it's not at all

◼   ► we've already blown past the hour mark

◼   ► and I promised bunch of people that the

◼   ► show would only be an hour long but

◼   ► right we're gonna we're gonna head

◼   ► towards the finish working towards the

◼   ► finish

◼   ► let me do the second sponsor read going

◼   ► in and then we've got a couple of other

◼   ► things i want to cover before before I

◼   ► let you go on and our second sponsor it

◼   ► this to me is is serendipity

◼   ► this is a delightful one-two punch of

◼   ► sponsors uh is our second sponsor is a

◼   ► photo delight

◼   ► it's an app for the iPad from from our

◼   ► friends at global delight a photo

◼   ► delight is a photo colorizing app for

◼   ► iPad so you got our first sponsor heelys

◼   ► all about black and white photography

◼   ► now we've got an ipad app that's all

◼   ► about color photography on the ipad i

◼   ► feel lied to me that serendipity

◼   ► I mean that's this to me is is is a sign

◼   ► that the universe works now

◼   ► photo delight lets you create a really

◼   ► cool pictures out of ordinary snapshots

◼   ► and it's got just really they've got

◼   ► they call it smart touch that lets you

◼   ► adjust your photo with you know just by

◼   ► touching it in and put your finger on

◼   ► spots and I you can do color spill you

◼   ► just put color right there and it's real

◼   ► smart about what it does as you touch

◼   ► the photo it detects the color you want

◼   ► to highlight by your touch on that part

◼   ► of the image and it continues to reveal

◼   ► only that color in the image wherever

◼   ► else you move your finger without

◼   ► lifting it and you could produce is

◼   ► really really amazing footage you have

◼   ► to kind of do you have to try it to see

◼   ► what i mean but it really produces

◼   ► striking images without spending a lot

◼   ► of time

◼   ► zooming in and the racing and stuff like

◼   ► that it's it's it's just a really quick

◼   ► way with just a couple of quick taps on

◼   ► the parts of the photo you want to

◼   ► highlight to really really make it super

◼   ► vibrant and you know more or less more

◼   ► cowbell

◼   ► it's one of my that we just the wife and

◼   ► I just went to Yellowstone with the kids

◼   ► and literally eighty percent of time on

◼   ► the iphone is sitting there between the

◼   ► two of us battling on Instagram and

◼   ► seriously and she's better than I am by

◼   ► the way just so everyone knows but it's

◼   ► a it's because I've got a set of

◼   ► photo editing apps that we have and that

◼   ► in the goal for each of us is what

◼   ► combination of these apps and they're in

◼   ► their set of features can we use to like

◼   ► outdo the other person this is sitting

◼   ► in bed at nine doing photo processing

◼   ► right who would have imagined right I've

◼   ► got an entire page

◼   ► why don't you come home screen p.m. on

◼   ► my iphone that is just for diddling a

◼   ► picture that's gonna go to Instagram

◼   ► photo delight for the ipad no it means

◼   ► the highlights the new version is to

◼   ► point out let me just there's the

◼   ► highlights and we just read these

◼   ► highlights is great gorgeous UI for the

◼   ► retina display check totally agree it is

◼   ► absolutely pixel-perfect on the retina

◼   ► iPad in parentheses 3i they're

◼   ► intelligent smart touch ensuring that

◼   ► that the parts of the photo you touch

◼   ► that

◼   ► that

◼   ► the parts that get highlighted you get

◼   ► to color eyes photos of up to 20

◼   ► megapixels

◼   ► I mean I don't even know where you're

◼   ► going to get 20 megapixel pictures onto

◼   ► the iphone ipad but that's what it

◼   ► supports up to so you're all set

◼   ► brush settings accidental stroke

◼   ► correction options pinch pan gestures

◼   ► for finer adjustments its integrated

◼   ► with iOS's Twitter and Facebook sharing

◼   ► you can share to flickr you can share

◼   ► the photobucket or by email you can send

◼   ► it anywhere you want and they've got a

◼   ► contest they've got a contest where

◼   ► there's a photo colorizing contest share

◼   ► a pic when a gift where a user can

◼   ► participate to win a twenty-dollar

◼   ► itunes gift card and you can find more

◼   ► details on their website at

◼   ► www.google.com global delight calm and

◼   ► their app is called photo delight and

◼   ► you can find out more about the contest

◼   ► there and buy it by the app for the iPad

◼   ► and and I recommend it completely it's a

◼   ► great great app you know your wife your

◼   ► wife's Instagram account to me is almost

◼   ► like a fake Instagram account where it's

◼   ► like it's like the the like like that

◼   ► the account that Instagram would show in

◼   ► the appstore screenshots for what do you

◼   ► do with instagram because it's it's all

◼   ► of these like scenic landscapes right

◼   ► and and I I don't know what she does i

◼   ► don't know if if she's got like her own

◼   ► personal jet airplane but it's like all

◼   ► of a sudden it's like here's one where

◼   ► it's like trees and woods and mountains

◼   ► and Michael that's I think that's word

◼   ► and that's where the lobsters live right

◼   ► and the next one is like a desert

◼   ► landscape and the next one is like the

◼   ► ocean and the next one is is it it it

◼   ► they're all over the place

◼   ► I don't know how I don't know how it

◼   ► happened I don't know where how she's

◼   ► getting we live in Santa Cruz Mountains

◼   ► in California and there's lots of the

◼   ► the coasters I'm looking out the window

◼   ► right now I can see the Pacific Ocean

◼   ► we're in the middle of a redwood forest

◼   ► and there's lots of diversity so but the

◼   ► larger point is she's really fucking

◼   ► good at this

◼   ► which is incredibly annoying to me

◼   ► because you know we obviously like how

◼   ► many likes you get

◼   ► that a right and she's got a far less

◼   ► than me but ratio wise and just kicking

◼   ► my ass I'm kicking my ass and she's all

◼   ► its in i think i think i will I not

◼   ► she's not gonna hear this because I'm

◼   ► not gonna tell her about that i'm doing

◼   ► the show by the way if you can hear this

◼   ► is I think what she's good at and is in

◼   ► its it's an important thing is if you

◼   ► look at the rands the Rams instagrams I

◼   ► go for like high contrast and deep

◼   ► colors i think my composition is ok but

◼   ► she goes with subtle right and it's in

◼   ► its I don't do so because i feel like i

◼   ► need to like turn up the knobs and

◼   ► whatever direction as loud as she's very

◼   ► good at like finding a great great great

◼   ► look and then just make this subtle

◼   ► changes supposed to like throw down the

◼   ► Gotham or whatever you know intense you

◼   ► know saturation that randy was going for

◼   ► I i think that you and I are more or

◼   ► less on par photography quality-wise

◼   ► where you and I can take some pictures

◼   ► are like wow that's pretty cool for a

◼   ► picture you took with your phone right

◼   ► your wife though is that she takes

◼   ► picture of my cum on you took that with

◼   ► your iphone you've gotta be kidding

◼   ► you gotta be kidding me I i don't think

◼   ► i could get a picture like that out of

◼   ► my I 2500 dollar can 5d you're not

◼   ► telling her this is everyone else that's

◼   ► not too can't hear this because I'm but

◼   ► she does and and you can vouch for that

◼   ► she takes those pictures with the iphone

◼   ► it's all iphone she wasn't having it I

◼   ► do i do in my heart I do think she

◼   ► cheats i think because i think there's

◼   ► one there's one cheat

◼   ► she took a picture with the kids at one

◼   ► point I'm saying know that her pictures

◼   ► every single day look like all iphone

◼   ► sweater gun when it's going to talk

◼   ► about their you know what I want to talk

◼   ► about is a little bit on the website

◼   ► that you surprised that Apple isn't

◼   ► using web plans yet on the website

◼   ► yeah i'm loading it just to make sure

◼   ► that they didn't do it this morning

◼   ► because you know that would be funny you

◼   ► know it's you know I used to work at

◼   ► Apple um it's just about to ask you the

◼   ► convention you always have to ask after

◼   ► you have to double-check with anybody

◼   ► um yeah the website i gotta happen it's

◼   ► gotta happen eventually and the same is

◼   ► true for me though maybe it's just as

◼   ► surprising that i'm not using web fonts

◼   ► yet the plane with the website for me

◼   ► even when we were there is it's like in

◼   ► tonight my friends run it so I can you

◼   ► know rip on him cuz they're my friends

◼   ► but it's it's a beautiful beautiful

◼   ► sight is it is it's gorgeous sight but

◼   ► if you go look at it i mean there's this

◼   ► isn't an application if you go like view

◼   ► the source the amount of technology

◼   ► behind the site is pretty low like when

◼   ► you login to apple.com and answers you

◼   ► don't I mean you can go to store and

◼   ► that's an application and whatnot but

◼   ► it's it's it's always felt in beautiful

◼   ► to me but technology wise and i'm going

◼   ► to get and now who's gonna yell at me

◼   ► about this its indicated they didn't

◼   ► haven't been leaning forward in terms of

◼   ► in terms of the technology right

◼   ► it'sit's a static it's not a static site

◼   ► but it is a static site and it doesn't

◼   ► surprise me and I know people are gonna

◼   ► yell at me about that i would expect it

◼   ► at some point here but then thinking

◼   ► about Apple that you have to wonder it's

◼   ► like there's probably some reason they

◼   ► haven't done it like is it you know

◼   ► because web fonts are big and be a huge

◼   ► load up or whatever but there doesn't

◼   ► i'm not surprised not like I'm sitting

◼   ► at home i got haven't done well the

◼   ► things I can think of our that a clearly

◼   ► the everybody knows the homepage of any

◼   ► site is the most right and i think the

◼   ► homepage the actual apple.com homepage

◼   ► is way more important Apple than it is

◼   ► the most becomes hold it in the way that

◼   ► the first impression of anything is more

◼   ► important with apple like their stores

◼   ► are nice and if you just like going to

◼   ► the store and crawl into the corner and

◼   ► just examine where the floor hits the

◼   ► wall and look for dust bunnies you're

◼   ► not going to find it at all around you

◼   ► and the actual joint where the floor

◼   ► hits the wall is just looks as new you

◼   ► know maybe it's a ten-year-old apple

◼   ► store in your local mall and still looks

◼   ► brand new

◼   ► but the thing that's most important

◼   ► isn't the detail it's not like the

◼   ► actual wow if you actually look at the

◼   ► corner of this table where all the

◼   ► iphones are setup it still looks like a

◼   ► brand-new table right right on the

◼   ► corner

◼   ► things went off no scuff marks blah blah

◼   ► but the thing is most important is what

◼   ► it looks like from the outside when you

◼   ► first step in right right is that first

◼   ► impression and everything goes from

◼   ► there

◼   ► well it seems true for the homepage of a

◼   ► website right and the homepage of apple

◼   ► com it's all images there is no text

◼   ► because they're actually it all is

◼   ► it's not rendered in web our web browser

◼   ► fonts you know like right

◼   ► luton it's all rendered in the Apple

◼   ► corporate myriad typeface but the way

◼   ► they do it is by everything's an image

◼   ► right i was just i was looking at the

◼   ► present were talking I was doing and

◼   ► that's one of the reasons that they

◼   ► don't have to go and find all of these

◼   ► headlines are actually images right and

◼   ► it's already notified and maybe you know

◼   ► you can

◼   ► there's a WEC session where they explain

◼   ► how they do it their way of serving

◼   ► retina images to retina you know quality

◼   ► displays and I sorry to interrupt your

◼   ► the Scorsese iphone ad what did you do

◼   ► you love it too jaded I know your fan so

◼   ► I love scorsese and i'm not a hater on

◼   ► these celebrity serie ads but i do feel

◼   ► though here's the thing about the

◼   ► Scorsese one that I feel I they're all

◼   ► little cheating because they all make

◼   ► Siri look a lot faster than Cirie

◼   ► actually is sure in the thing with

◼   ► Scorsese is Scorsese infamously is a

◼   ► super fast talker and thinker like he's

◼   ► a mile-a-minute talker that's that's his

◼   ► thing and that's Martin Scorsese and in

◼   ► addition to the fact that even if he

◼   ► were like it in like the the like a

◼   ► direct ethernet connection to the

◼   ► backbone of the best backbone of the

◼   ► ethernet in urbana illinois is not going

◼   ► to get this sort of response time from

◼   ► Cirie he's not in midtown Manhattan and

◼   ► you go to New York and not home

◼   ► I don't care if you're on verizon on

◼   ► curvy on AT&T I don't care what you're

◼   ► on the 3g service in midtown Manhattan

◼   ► it mid tahay is sketchy right like it it

◼   ► couldn't be more unrealistic in terms of

◼   ► what

◼   ► it's actually like interacting with

◼   ► Syria that's the thing that gets me

◼   ► about the right to good and I thought it

◼   ► was not as clever as one it's a good ad

◼   ► in terms of what Siri could be or will

◼   ► be eventually but in terms of like what

◼   ► you would actually get from Cirie while

◼   ► you're in a cab and mid-cap it's like

◼   ► that commercial in real time would take

◼   ► 90 minutes

◼   ► yeah it would be like a feature film and

◼   ► also the fast-talking beginning those

◼   ► you be getting those a I'm sorry Martin

◼   ► I don't you mean Bible it right because

◼   ► he's talking so that has right I I

◼   ► thought it was kinda interesting that

◼   ► they gave a white iphone because i think

◼   ► it's very clear that's because the cab

◼   ► is a dark atmosphere and sort of wearing

◼   ► a dark thing and it actually i think is

◼   ► I think Martin Scorsese if he has an

◼   ► iphone really carries one he's a black

◼   ► iphone guy totally agree with that are

◼   ► you black or white right now all you

◼   ► know

◼   ► come on oh yeah I can't believe you had

◼   ► to ask what do you do i do you i'm not

◼   ► sure about you you might be a white

◼   ► iphone i am a white iphone and i think i

◼   ► got inception down that too because i

◼   ► had black twice and and I'm like a new

◼   ► phone i'm gonna get the white but then i

◼   ► went back and i think these ads are all

◼   ► changed now after after they announced

◼   ► the most recent iphone and i went back

◼   ► and look at the advertising and i'm

◼   ► pretty sure that the the White was more

◼   ► prominently featured and now i'm just

◼   ► sitting there weathering I've gotten

◼   ► figure out whether i got manipulate or

◼   ► not into getting a welcoming I just

◼   ► wanted a change of scene in the white is

◼   ► beautiful by the way but I I'm feeling

◼   ► manipulated because i think they really

◼   ► pushed it and i think that is one of the

◼   ► reasons that I actually decided to make

◼   ► the switch on the most recent i'm going

◼   ► back to black its that's that that's the

◼   ► only one for me this is an old story and

◼   ► i'm sure i've told this before like that

◼   ► long ago episode of the talk show i've

◼   ► probably told it to you personally

◼   ► because you hung out with me and my wife

◼   ► if it's it's a good story is that when

◼   ► the iphone 4 1st was announced

◼   ► I and my wife and I were both want

◼   ► hey I get one every year she was

◼   ► definitely on pace for a new phone and I

◼   ► said you should get the white one

◼   ► I've seen it because i was at the press

◼   ► event where r WC where they announced it

◼   ► and I say

◼   ► it's beautiful I don't want it I'm gonna

◼   ► get black I get black everything I just

◼   ► if anything is available in black I just

◼   ► get in black anything cars bones if

◼   ► there's a black option i just get black

◼   ► that went to the right and i said but

◼   ► trust me this thing is beautiful the

◼   ► white one is great and then we're gonna

◼   ► solve this problem we've had since the

◼   ► iphone came out where there's two phones

◼   ► on the kitchen counter right in their

◼   ► identical and we don't you gotta turn it

◼   ► on to see you know see whose is whose

◼   ► and you're never going to accidentally

◼   ► pick up the you know each other's phone

◼   ► and she said okay I'm in and then of

◼   ► course the white iphone infamously took

◼   ► apple like 10 months learn and by the

◼   ► time it actually came out you know

◼   ► there's the rumor was that there was a

◼   ► new iphone coming and that actually

◼   ► turned out to be false because it didn't

◼   ► come out the iphone 4s didn't come out

◼   ► until october but it was a real source

◼   ► of of marital stress in in my life

◼   ► because I got blamed for this

◼   ► I'm sure she didn't bring that up and

◼   ► doesn't continue to bring that up like

◼   ► every week hour or so she ended up not

◼   ► getting a new phone until the forest

◼   ► came out but she did get white and in

◼   ► fact though she does love it and loves

◼   ► the white but still I I get blamed for

◼   ► like the lost 18 months of her having

◼   ► the janky old 3gs on but yeah it's I

◼   ► think the weight is great but that it's

◼   ► funny it is funny too though to think

◼   ► that it then it's like one of those

◼   ► things are like at the time it was

◼   ► amusing and we thought about it and then

◼   ► we've sort of like forgotten it but like

◼   ► mighty Apple couldn't ship a white

◼   ► iphone yeah i still think that's one of

◼   ► the most interesting things to happen in

◼   ► the last 10 years like this company that

◼   ► we sort of think can do no wrong and as

◼   ► you know infinitely powerful couldn't

◼   ► ship a white iphone that they were

◼   ► apparently convinced that they could you

◼   ► know we're ready to ship two weeks later

◼   ► in june to 2010 I wasn't there when I

◼   ► was happening but um I mean it feels

◼   ► right to me it feels like I mean they

◼   ► remember the rumors they're rumors were

◼   ► that when we got hot like you start to

◼   ► see discoloration

◼   ► this amazing to me that that feels very

◼   ► apple right they went to the shaking big

◼   ► period or whatever that like last month

◼   ► or so of like a qualification and they

◼   ► found that there was a slight

◼   ► discoloration or whatever it was

◼   ► this is actually i think is very apple

◼   ► which is like they're like you know we

◼   ► don't ship crap right and right after

◼   ► three months if you're seeing a little

◼   ► discoloration where it's hot it's like

◼   ► that is in every single phone is going

◼   ► to be returned at that point so this is

◼   ► like something like that the other the

◼   ► other room and maybe it was a little bit

◼   ► of column a and a little bit of column

◼   ► be

◼   ► I thought the other rumor was that there

◼   ► was like light leakage that the bike

◼   ► ride the camera right so like photos

◼   ► wouldn't look as good because there was

◼   ► light coming in to hit the center that

◼   ► wasn't coming in from the lens or

◼   ► something like that

◼   ► yeah but whatever you know so my out my

◼   ► guess is maybe it was like all of the

◼   ► above right was discoloration and there

◼   ► was some light leakage and that day

◼   ► because there's a I like if you look at

◼   ► the schematics the white one has I get

◼   ► different grill around on camera but you

◼   ► I'm sure you notice this because you've

◼   ► got friends you know you you did work

◼   ► there you've got friends who are there

◼   ► is that the one of the most interesting

◼   ► things is wet and I noticed this when I

◼   ► was there for the antenna gate event

◼   ► when they had the the hey hey you better

◼   ► come out here we gotta deal with this

◼   ► antennagate situation and that was a

◼   ► special press event on campus had been

◼   ► while so it was like august i think 2010

◼   ► like two months after the iphone for it

◼   ► shipped and two months where the only

◼   ► one that ship was the black one and you

◼   ► go to the campus and you see employees

◼   ► walking around and half of them had

◼   ► white iphone right and it was like

◼   ► you're in this bizarro universe on

◼   ► campus where the white iphone existed

◼   ► and it was like whoa

◼   ► the only other place that I had seen was

◼   ► on the the table where at wec where they

◼   ► add the one set up for the press but you

◼   ► went to the campus and employees had

◼   ► them like this lala land where where's

◼   ► you know stuff that isn't available to

◼   ► the public people just walk around with

◼   ► wonderland

◼   ► on one of the things i speculated on in

◼   ► my piece earlier this week on the retina

◼   ► macbook pro is what font Apple might use

◼   ► as the system fun for Mac os10 if they

◼   ► switch from Lucinda lucida grande grande

◼   ► grande Grande google could all grande'

◼   ► lucida grande Grande i don't know i

◼   ► immediately thought that I should ask

◼   ► you since you're gonna shoot you in a

◼   ► few of you feel for that even a opinion

◼   ► on that you know I thought about it I

◼   ► was thinking about last night that I

◼   ► don't know what it is but the thing

◼   ► about it is you know i think it's i

◼   ► think it's going to be some vatika

◼   ► variant but um and my opinion is it's

◼   ► more the intent of what it's there it's

◼   ► it needs to be very readable and just

◼   ► very ignore aliff you will write it just

◼   ► has to be really you don't want it you

◼   ► don't want to see it right it has to be

◼   ► something which there is an elegance to

◼   ► it there is there is a pirate ability to

◼   ► it has a lot of the things that

◼   ► characteristic of Lucinda's but wait it

◼   ► just it isn't zero flash right because

◼   ► this is the this is the system phone

◼   ► right it's going to be something which

◼   ► it's just it's vanilla beautifully

◼   ► vanilla

◼   ► what do you think I my guess is it's

◼   ► gonna be helped that they're going to

◼   ► switch to help that ago and i do think i

◼   ► actually do that i had this is like this

◼   ► is an article that is in my drafts

◼   ► folder i like and it's probably two

◼   ► sentences and a bunch of gibberish words

◼   ► but next thing about all is that I do

◼   ► think i think that one of the most

◼   ► interesting design decisions

◼   ► Apple has ever made in 30 years of

◼   ► corporate history is the choice of

◼   ► helvetica as the system font for iOS

◼   ► right because helvetica is sort of the

◼   ► most obvious font that they could have

◼   ► chosen right it is a great face it is

◼   ► you know it's super famous it's maybe

◼   ► you know I it's the font that actually

◼   ► has a documentary named after it

◼   ► it's a font that people who don't even

◼   ► really think about fonts have at least

◼   ► heard of even if they can't identify it

◼   ► I'm but what sort of what makes

◼   ► helvetica so famous is that

◼   ► it is so neutral right right

◼   ► internets it's almost the non fund like

◼   ► I remember when I first got a mac

◼   ► thinking and I didn't really even know

◼   ► what its like before I really became

◼   ► even informed about typography but I was

◼   ► intrigued by the font menu and that i

◼   ► could do is select all go to the font

◼   ► menu and make what i just wrote look

◼   ► different and I remember thinking that

◼   ► are actually not even thinking that it

◼   ► was sort of a of course it has to be

◼   ► this way that of course in any word

◼   ► processing document when you make

◼   ► command n and make a new document and

◼   ► just start typing on course it's going

◼   ► to be 12-point helvetica right because

◼   ► that's the font that you haven't chosen

◼   ► a fund that's the okay you're just

◼   ► starting and this is neutral and we're

◼   ► not going to assume that this is

◼   ► supposed to feel friendly we're not

◼   ► going to assume it's supposed to feel

◼   ► formal was conditional it's just the

◼   ► words right and it's America nobody ever

◼   ► says it's a great fun but nobody ever

◼   ► says wow that is an interesting choice

◼   ► for a font like you are a brilliant

◼   ► designer for having chosen helvetica but

◼   ► that's what they chose for iOS and you

◼   ► know any other thing about choosing that

◼   ► for iOS is that helvetica is you know

◼   ► it's not free you know is I think

◼   ► linotype owns the license to it but it's

◼   ► certainly widely available on any other

◼   ► company and in fact you can see there's

◼   ► a whole bunch of android phones that

◼   ► that it doesn't ship as part of the

◼   ► default android distribution but the the

◼   ► add-ons from companies like Samsung and

◼   ► HTC inevitably use helvetica for like

◼   ► the home screen widgets you know the

◼   ► clock and the date and time and the

◼   ► weather and stuff like that because you

◼   ► know it's automatic everybody can have

◼   ► access to America but it is i mean

◼   ► that's the that's the point about a

◼   ► really good face is I mean unless you're

◼   ► doing something you know comics & Z and

◼   ► then horrific like that

◼   ► the point is it needs to kind of stay

◼   ► out of the way and when I go look at the

◼   ► web fonts on Iran's and repose right now

◼   ► it's they still give me joy but at the

◼   ► end of the day I want them to get out of

◼   ► the way so that people can get to the

◼   ► message you know so it's there's there's

◼   ► that balance you want to you want to

◼   ► strike of highly readable but you know

◼   ► but also just get the hell out of the

◼   ► way so i can get the words the knock

◼   ► against helvetica is that or one of the

◼   ► knocks against it especially for uses a

◼   ► system font is that it's a font that not

◼   ► only is it hard to distinguish certain

◼   ► similar characters in some cases it's

◼   ► actually like impossible without the cut

◼   ► surrounding context and the best you

◼   ► know famous example is capital I

◼   ► lowercase L in the numeral one right now

◼   ► the one in Helvetica is a little

◼   ► different but like capital I in a