The Talk Show

7: Hot Ladies in Movies, with John August and Adam Lisagor


  there's pictures boomers with java group

  so here's the funny thing about the

  theme song is is a month ago Adam was on

  talk show and we're talking about the

  show itself and and the name of the show

  and should i have changed the name and

  Adam had the idea that I could just

  change the name to anything and it would

  have avoided some controversy and he'd

  still listen to it even if I called the

  show picking boogers with John and as

  the week went on I went back to that and

  I said you know what'd be funny if you

  and and some of your Hollywood bigshot

  friends could put together a little

  gimmicky 15 second theme song for the

  show I presumably you know pretending as

  a gag that the show is called pickin

  boogers with John and Adam took this and

  ran with it with your power Alex

  Einstein I don't want ya one scene i

  went out to all the points i went up i

  went to all the big hitters first no one

  was available I wanted to elephant he

  couldn't do me a favor he's alive he's

  done too many favors i went on to john

  williams who did Star Wars don't know if

  you're familiar

  none of those guys are available so I

  called my palate Alex Weinstein who was

  on par so it actually turned out well

  because they're I worked out well

  serendipitous because i'm working on a

  project with john august you have

  mentioned to your guests are yet but

  we're on the phone with were on the

  skype with john august right now i'm

  working on a magic

  hey John hey we're working on a project

  together that required some music as

  well and so I sort of i was able to get

  to two piece of music and one by having

  Alex compose something for the john

  august project and then tack on some

  lyrics some vocals I helped out with the

  vocals for picture pic for picking

  boogers with john and i think i think it

  turned out okay Nate are not pretty

  pretty pretty rockin yeah yeah a few

  months people that will hear the other

  use of that melody is something that

  Adam and I are working on

  that could be great yeah well here's the

  thing has gotten out of control is the

  idea was we do it it would be a one show

  would open with it and had now the talk

  show as a theme song and it's this goofy

  thing and I thought it was great and a

  lot of people have you know laughed at

  but here's the thing it's gotten out of

  control it is for three weeks in a row

  it has been the number-one single in the

  itunes store in Germany I had no idea

  where that has sold one copy outside

  Germany my mom bought it and it's been

  the number-one single in germany for

  three weeks and everybody who listens to

  the talk show in Germany is mad now that

  the show doesn't open with it every week

  yeah and I don't know what to do yeah

  it's tough out there you wouldn't think

  a 15-second little jingle would be a top

  single but you never know Germans have

  their own taste

  yeah tension route attention spans get

  shorter and shorter it's it's out of

  control so here it is its back and and

  you know I want to thank Alex Weinstein

  for the great work on it sandy thanks

  for the vocals and I don't know what to

  do i guess i guess the new show is

  picking boogers with John this week it's

  picking boogers with John's because we

  like you said we have john august with


  yeah happy to be here I'm very excited I

  don't think it's very exciting for both

  of us johns at Grover's not going to say

  so but it's very exciting for him to it

  is very exciting i had ever had how long

  now you have known you for a year now

  ya think so that's when we've been we've

  been internet friends

  yeah yeah and again it's that the

  serendipity Living Los Angeles by former

  assistant match met at a party said that

  who you're working for and we have lunch

  and that's the great thing about living

  in the same town you can do things like


  also it's living in a town where the

  tech community is sort of comparatively

  small to the entertainment industry and

  so you started know ye i feel like we

  know a lot of the same people it's sort

  of a small embedded community here

  definitely especially in the community

  that actually makes software which you


  yeah and so I about a year ago we did ft

  x reader and I wanted a video that had

  Adams kind of feel so we did it

  ourselves we didn't invite added into

  do it would serve used some of his I

  don't know his style its servi the dried

  roll style that Adam just and it's been

  a pleasure now dash to work on something

  for real with him and not just ate the

  style it doesn't that it's been really

  fun project to the best way I can

  describe it is exactly the name of of

  atoms production company sandwich video

  right that it's it's a style of itself a

  sandwich video like if you said hey I've

  got a new app and I I need to make a

  sandwich video for it if you lower case

  sandwich video instead of you know

  capital with the trademark you know what

  you know what you're talking about

  yeah the story is the other choice just

  going to use his name as an adjective

  and you're set yeah

  oh my god I was so flattered when you

  when you when you I think you did that

  one time and it floored me but but you

  make the software that you make is for

  is to serve the is to serve our industry

  and and specifically free mostly for

  screenwriters correct

  definitely so we have 2x reader which is

  a app for the iPad and for the iphone

  it's just one of those scratching your

  own niche we had this final draft files

  that there was no way to read them on

  your iPad that you can see the dropbox

  but you'd open them baby gibberish and

  final draft was very slow and making an

  app for it so we just made our own app

  and second it was Bronson watermark

  which is i I needed water moccasin

  scripts and this was an applicant's

  exist the way I wanted it to exist and

  so we made it and it's been fun to be

  able to put those out in the world and

  it's hugely useful one and and it's like

  then and your team that helps you you

  make this stuff design and code it is

  really great at it just making simple

  elegant supremely useful software for

  this just just for people like you

  yeah that's the goal is to keep it you

  know I wanted to build software that you

  never had to look at instructions you

  could use it once a month you never have

  to relearn anything and that so I try

  just keep buttons away from it

  so for talk show listeners who don't

  know John it is super successful

  screenwriter movie director

  I mean justjust some of the the movies

  you've worked on you directed the movie

  that wrote and directed the nines I i

  mean i don't i don't think we have time

  to list all the movies you've written

  but Charlie and the Chocolate Factory

  big fish

  I don't know what else what are the big

  heads go with my first movie go of

  course love that movie so you mr. an

  angel will remember go and I was like

  are you know we got produced how in the

  world is that title still available i

  don't know i was very lucky and the

  weird thing about title protection is

  you can actually have multiple movies

  with the same title it's not like an app

  store app we're like once there's one

  angry birds there can be no other angry

  birds the titles are controlled by the

  mpaa and you can register a title that

  you are about to make a movie and other

  studios can challenge you on that title

  but you can have multiple movies with

  the same title it does happen and go was

  available at the time we started

  shooting the movie when we're doing the

  nines we had to go through a title fight

  over the other movies that had nine in

  the title so the whole nine yards

  there's a movie called died in which the

  animated movie section and section 9

  there's the rob marshall directed

  musical of nine but we were the first

  person to get in on this level with

  first time to register and so we

  negotiated with the other people and we

  got our title right away a really cool

  movie I don't know if I've said if I

  talk like a person i watched it it's on

  netflix correct yeah which is a great

  way to watch it so you know if you're up

  at two in the morning and you feel like

  watching a movie you watch that and be

  confused and perplexed for a while

  yeah he's great movie for the talk show

  audience with i'm presuming there's a

  lot of video game fans in the audience

  it said you know it dining it right up

  the alley of the sort of nerds who like

  the stuff we do and yeah it's a thinkers


  definitely it's going to be where you

  watch it and then you go on Twitter and

  your first tweet is I just watch this

  movie I don't know if I liked it but i'm

  thinking about it and what about with

  the nine

  in the title protection what about was

  there anything any anybody bring up an

  argument about making like two sequels

  27 exactly noted the other numbers the

  eighth could fit in there someplace

  yeah stuff happens to another head in

  the box

  the head in the box and actually our

  title art for the US market does that

  thing at seven does we're like bees are

  actually nines and I'm not crazy about

  what they did but you have very little

  control over that thing but they're

  trying to draft off the seventh wait

  seven used the seven as the video and

  seven we use the nine as the e the nines

  yeah the other thing and I i just know

  that you know I don't know how much this

  is news to the people listen to the show

  but i know that the people who listen to

  my show are huge fans of markdown the

  little text format then I'd i put

  together a couple years ago for writing

  for the web and I think it was one of

  the first times you ever wrote to me and

  everyone fireball it was like way back

  on my 2004 and you know I certainly

  recognize your name and you said luck at

  the whole industry runs on the screen

  screenwriting industry in hollywood runs

  on this app called final what's the

  final draft and it's sort of like the

  Microsoft Word of screenplay writing

  where it's no big and it's it's

  entrenched and nobody really likes the

  app and then we're gonna be great if you

  could do the screenplay writing what

  markdown did for web writing and just

  get it all out of the way use whatever

  simple text editor you want and do

  something like that and we noodle a

  couple ideas but i I couldn't really

  think about it anyway you took the idea

  though and have run with it and it's a

  real thing right

  it's called fountain and it really drops

  off a lot of the ideas of markdown which

  is it's a plain text format that you can

  write in any text editor any device

  anywhere you can read an email but it's

  just it's a way of laying out the text

  on the page that feels really natural

  and then there's very simple algorithms

  for converting from that to something

  that looks like a real screenplay and so

  i used some of the ideas behind that two

  scripts which is a little way of showing

  little bit of a screenplay in a blog

  post which demanded for you

  I do stuff that actually need my blog

  comments i want to have these little

  bits of screenplay and I used to create

  a little format for doing that is really

  shouldn't give credit to mask words who

  runs a prolapse block i think is friends

  with adam as well right yeah same so it

  seemed that odd intersection of of tech

  in the film industry that that there

  aren't very many people in this

  intersection so much the number is

  growing but i think you and i you and he

  and I are sort of share that commonality

  yeah so he was working on the same kind

  of idea and we just joined forces and

  sort of merge the standard figure out

  what would work best for most writers

  and so we launched fountain and people

  seem to really like it and who the on

  your team how many people are on your

  two years alone three people so there's

  me there's no you selfie is our coder

  and ryan nelson who does all the art

  graphics and makes things look lovely

  and really it's it's three part-time

  employees because i'm mostly scream and

  mostly doing other stuff but obviously

  these projects Nina is a full-time

  student but she does this serve on his

  off hours and Ryan does all the stuff

  for the blog and then i have to do this

  these products as it comes up so like

  Ryan's first project was tired and wants

  to do less I'm to be which was a plugin

  for safari or chrome that makes i am to

  be looked less terrible and what's up

  you know he was able to get that going

  and I saw those opportunities to throw

  fix the other things in the world and

  annoy pain what's the deal with IMDb and

  why does anything

  why does it get more terrible as the

  years go on I started I google problem

  where if you ever look at the old

  screenshots of google you know there

  were only like two ads and it was like

  the first things you saw with the

  results you wanted and they just keeps

  shoving more and more stuff at the top

  of the page and push down the results

  you really want i think people are

  probably clicking on some of those ads

  and because they're clicking on the

  other stuff they feel like they can push

  down the credits and everything else

  that you probably really want to see and

  its people in the pages fuller and

  fuller and most of the job of our

  plug-in is just use jQuery to hide the

  stuff we want to hide right

  have you met with the massive things to

  page other than just get rid of all the

  stuff you don't want to say sort of like

  Instapaper just for IMDb pages in live

  as the pages love absolutely or like

  that reader button that Apple house in

  safari that sort of strips away

  everything else right you guys remember

  the original IMDb interface

  I don't the original IMDb interface was

  not it wasn't a website it was an email

  service you you eat you you this is you

  Adam you were probably like six years

  old yeah I was six I don't I don't

  remember that Isis is like 95 96 i was

  in college and my senior year I loaded

  up on all these i had gotten all my

  computer science stuff out of the way

  and I had all these free electives I

  loaded up on film classes and services

  like probably 96-95 in the 96 and the

  IMDb interface was you'd email forgive

  the address was but there is need to get

  an email address you email and in the

  subject you'd put what your query was

  and two seconds later you get an email

  back with what you want it so if you put

  like a person's name and you get there I

  their credit if you put a movie in a min

  you get the information about the movie

  and it was so tremendously helpful for

  writing you know you'd watch it with a

  guy these classes where we'd watch a

  movie and then you have to write like a

  two page paper on the movie and I'm

  always terrible at remembering character

  names i can remember actor names but you

  can't just you know I took a class on

  Western you can't just keep calling the

  guy John Wayne you got it used the

  character's name you would just email

  that you know rio bravo and then you get

  everything about it it was so

  unbelievable was like a command-line

  interface to the IMDb well um my i love

  that IMDb basically started because that

  guy and I just looked as look his name

  up Colin needham he started it as

  basically a date a database of hot

  ladies in movies that was his original

  intent and then it grew to what it is

  and for film geeks in the early nineties

  it was a godsend because i used that 1a

  you know up until then I was in college

  and we got the internet in our dorm

  rooms i just would consult my whatever

  it was Leonard Maltin guide to movies

  which is basically just like an

  encyclopedia like a one-volume

  paperback and you would go through with

  a highlight and just coat everything

  that you'd seen yeah that was IMDb and

  so I don't know did you guys do too

  did you go to do something similar how

  did you ever track your new view and so

  one of my very first jobs i want you to

  your graduate school program here in LA

  for film and that somewhere in between i

  was working as an intern universal and

  one of my Jobs was a variety and the

  hollywood reporter would run movie

  reviews for like movies in production

  reviews and one of my Jobs was to type

  all that information into this database

  that was specifically universal database

  so that they could look up credits and

  it's basically creating universes own

  version of IMDB because the real i

  didn't exist yet and if so fraught with

  peril because i'm a little just trying

  to type these peoples names in these

  things make sure i'm coding all these

  fields right and it was a very tedious

  job but they hate me for it

  it's incredible that it still is the

  standard that people haven't just bypass

  sometimes I bypassing go to Wikipedia

  you don't want all the craft but it

  really nobody has done it better

  i know i'm trying to think of the name

  of i think it's called letterbox to the

  site that is more of like a social

  movie-watching sharing site for like

  just collecting all the movies you'd

  viewed and rating them and cotton you

  know commenting on them and recommending

  them and everything letter box with no

  II at the end and I was one of those

  companies was that there's an hour yeah

  it is but it's like it's a younger

  startup it's not like it's not like a

  web two point no missing vowel startup

  and and it's a cool it's a well designed

  site i did the problem is I don't really

  have the time to dedicate to filling in

  all that internet i think it had come

  out when i was in high school I would

  have been all on it all the time at

  Amazon's IMDb and it always struck me is


  at least they didn't name it it's sold

  at some point but always struck me is

  weird that they didn't do more with it

  or that it now

  amazon feels like they keep iterating to

  keep improving for how to do and stuff

  to keep tracking what people are using

  what they need

  and I do he hasn't thrown that way yeah

  yeah look I I don't even know what they

  could do I mean it's just it's one of

  those things that I'd be happy if it

  stayed the way it was in in 2001-2002

  though for forever

  yeah using the basic information I want

  to know where something was shot and now

  i can't ever find that damn information

  because there's like there's a giant

  animated overlay of I don't know it

  could even be a car I don't even think

  they are movie specific ads anymore

  no I just thought of something just

  right now wouldn't that wouldn't IMDb

  integration be a natural fit for Siri

  guess it would be yeah

  Siri what movies did john august right

  done soup and you know a nice little

  formatted tokenized you know panel so do

  you think there's somebody at Apple

  somewhere Apple they're building a

  competitor to IV because if you're not

  going to use Amazon's information for it


  I wonder why not they use the help I

  mean I guess the differences that Yelp

  is a small company and apple is this

  clearly the Sun and Yelp is the planet

  revolving around the Sun whereas you

  know amazon and apple or both competing


  yeah I don't know everything on the

  itunes movie store has all this metadata

  associated with it and I wonder I mean I

  wonder if just hidden behind the curtain

  of all of that metadata is the full set

  of metadata for every movie they just

  don't ask they just don't reveal it

  absolutely has to go through licensing

  periods where they'll like the nine will

  be available for rent on through apple

  for a while but then it won't be

  available for rent for a while but based

  on the licensing agreement so they

  obviously had all that information in

  there there's little fly saying like

  this is available so that they probably

  have a lot more than we think

  no it's like with the james bond movies

  they're they're like whacking moles they

  think every once in a while you know

  some of them are always available some

  of them are only available for like two

  weeks in February and then there's like

  one in the middle like a written one of

  the Roger or

  not Roger Moore the sultry yeah one of

  the adultery ones is like never

  available don't know

  Dalton Dalton I think we often dr. Rick

  James Bond yeah that would be great

  boyfriend really people are campaigning

  for a dress Elba to be the next the next

  round you think would be quite amazing

  it's time you know it's 2012 it's time

  we had a black bond

  yeah yeah I think it's a black British


  yeah because I think that did the the

  qualifying characteristic has nothing to

  do with certainly not your because I

  know there is a minor controversy that

  the what's-his-name the current one is

  blonde and not dark-haired man no credit


  yeah Daniel quick certainly doesn't

  matter what color your skin is all that

  matters is that you're badass and cool

  yeah British British yeah capable of

  class but also capable of kicking ass

  right class was kicking ass

  it's james bond but yeah you know I'm

  and getting back to what you guys are

  saying with Stu and you guys that

  there's a and I do think i can actually

  it's just seems natural and I'm glad to

  hear you guys are working together I

  presume that I should even bother asking

  you can't talk about what you're working

  with just find out later when it's done

  yep yeah okay understood but i'm not

  surprised at all that you guys get along

  swimmingly and are collaborating because

  you guys do have the exact same mindset

  which is your primarily working on

  motion pictures movies that type of cool

  stuff but you guys both have done the

  same thing where it's like hey I need

  this app that does a thing i'm just

  going to make it right if the tools suck

  and you need a better tool and you know

  like any fat you're fascinated by what

  makes the tools better than you're going

  to go especially this day and age where

  it's so accessible to do so I mean like

  you know the barrier to starting a

  software company and making your own

  apps like like John has done 10 years

  ago was a lot different think yeah we

  wouldn't have done it if it weren't for

  the app store if we had to sort of

  release it ourselves and figure out how

  to build credit cards and how to do

  returns and all that stuff that would

  have been really wish we never would

  have done it already John the smaller

  version that would give away for free

  this makes it if this isn't really

  profitable for us that but it makes it

  kind of worth doing at least there is it

  a good calling card like like is FDX

  reader fairly popular in the industry

  yeah I think screeners tend to use it or

  definitely have used over this year

  before final draft came out with their

  own thing so you have people do use it

  and you know it kind of people use in

  industry who use a Highland to convert

  found stuff to highland is the app that

  were in beta right now that converts of

  ps2 fountain or two final draft files

  you can take a PDF throw it at highland

  it'll melt it down to its base elements

  so if I people are using that stuff and

  enjoying it is a calling card i don't

  know because I would honestly most

  people who in the entry have no idea

  that make these apps they have no idea

  that I've had a blog they have no idea

  that have a podcast I'm just a writer

  who wrote that thing and it's okay if

  it's not i can what I'm saying that

  there's actually not a lot of overlap

  between the tacky and the movie people

  and so that the union of those two sets

  is pretty small

  that's why we attended all know each

  other I wanted as he John did you I mean

  you you share a lot of your experience

  and everything that you've learned about

  writing scripts professionally and what

  did you ever have the impulse not to do

  that I feel like most screenwriters kind

  of want to play closer to the chest

  I always think back to when I was a kid

  growing up in Colorado and I didn't know

  there was such a thing as screenwriting

  and I would see movies that liked movies

  but I didn't really have a sense that

  they were written and the very first

  movie that I saw that I realize like wow

  something actually wrote that was for

  the roses

  i watch where the words I love just move

  on videotape rebounded I started like

  writing down everything people said and

  I said oh well that was all planned

  there must have been like a like a

  script a play behind this and that

  sounds so naive but this was you know

  the eighties though the only thing I

  could find was like premiere magazine

  that was the only sort of popular movie

  magazine and so I just I really had no

  idea there was such a thing as the

  screenplay and so then I finally was

  able to find

  and the published book of Sex Lies and

  videotape sort of looks like a videotape

  and like he has the whole screenplay

  there so I want reading a screenplay

  while the movie is playing like oh my

  god everything you're saying everything

  that's happening it's written down here

  first like this was the plan for making

  the movie and it sounds so naive but I

  just didn't know how it all worked so i

  always think back to if I were that kid

  now where to look for that information

  what I look online and I just want to be

  that source of information if it's

  helpful to some kid who otherwise

  wouldn't have exposure to stuff and then

  you and when you discover discover that

  there was something called script format

  that was you know very standardized

  written in currier and fairly minimal it

  was I mean I remember being disappointed

  by that like that there's not more

  flourish and personality in the script

  that it's yeah yeah it's great replays

  are a tough for my dad my undergrad

  degree was in journalism so I was used

  to think that's really structured form

  of writing that you could you're only

  allowed to do certain things in a

  screenplay you can only talk about what

  you can see and what you in here and all

  the other senses are gone but within

  that you have a lot of possibilities you

  can describe worlds and in really

  amazing ways you can you know you can

  make a movie on the page and so it's

  frustrating if you think about it like i

  have to write a script it's liberating

  if you think that I'm writing a movie

  and as long as you keep your always in

  your head you're seeing the movie that

  you're writing it's you know it's a

  great art form my foot my first movie

  that I ever read was not a script it was

  a novelization of the movie karate kid

  part 3 we have about yeah yeah well yeah

  exactly my mom bought it for me at the

  you know at the beach you know that

  whatever the equivalent of the barnes

  and noble at the time was and I read the

  book I read the movie before I saw it

  and uh and I just remember I mean like

  the novelization of the movie is way

  more intricate nuanced than a screenplay

  is even but but I remember like having

  the way that you wrote down every line

  from war of the roses

  I definitely

  through that experience of rim of of

  finding out that there was somebody

  called a director and that they didn't

  make movies in real time

  yeah and shoot them all in order and so

  then then just like doing shot figuring

  out shot selection figuring out how this

  angle this angle follows this one this

  one source or being a kid and

  re-creating all those things and then

  similarly being sort of disappointed

  when you figure out that so much work

  goes in to it and a lot of it is very

  mundane everyday first met Steven

  Spielberg and now I had made other

  movies before then but like-minded

  steven spielberg and I saw him on the

  set and realizing oh he's just working

  really hard here i had and it'll it's

  disappointing for a second but then I

  also realize like wow you know what I

  can work really hard he and a that

  wasn't encouraging their to ya when i

  first learned of the format of what a

  real screenplay look like and like you

  said Adam it's all in currier still is

  to this day all looks like it came out

  of a typewriter I i had the opposite

  reaction i thought that was super cool

  because to me i drew the immediate

  analogy to source code that it's not

  like a novelization i remember in them i

  had a similar experience with the first

  time i've ever read a movie was the star

  wars novelization and I just assumed

  that like that's what they started with

  when they made the movie

  yeah and it's not it is i think the

  analogy between the screenplay and

  source code is is very good

  it's you know and that's what's cool

  about highland and mountain and

  everything is that it takes that even

  further it it parses out everything

  that's that's been presented uniformly

  for so long and just makes data out of

  it really like my frustration has been

  at the screen writing apps have tended

  to want to show you the finished product

  right at the very start and so they you

  worry so much about like making all the

  margins look good and making it look

  like a screenplay as you're typing

  where is really most the work I'm doing

  for the blog and everything else in

  between texts mate I'm just like I'm

  just worried about the words rather than

  what it looks like and so to break those

  two things apart you know just the same

  way we don't you know I owe you a

  popular i was doing magazines that we

  weren't typing the pagemaker we were


  you know into over word processor and

  then sending stuff over to quarkxpress

  or pagemaker we were worried about the

  layout of at the time and at this gives

  the chance to do that I someone before

  we move on to talking about the weeks

  there's one more question would be with

  with all the stuff you're working on it

  is all very Apple centric is that just a

  reflection of scratching your own needs

  because you're using an iphone and

  you're typing your stuff on a mac or is

  it a reflection of pretty much how the

  industry works now it's definitely my

  own age because if we really should be

  making like process water market for the

  PC because like when we went for a while

  we're trying to buy google ads for it

  and trying to target like people who

  might want watermarking stuff and like

  ninety-five percent of people clicking

  through we're on a pc and so clearly if

  we made the pc version of it would be

  selling pc copies of it put I just don't

  want it and I just want to do it i don't

  want to spend the time to figure that

  out and even doesn't want to coat it

  right just wanted to the art for it and

  so it's luxury like it's just not really

  interesting to us and so someone else

  will make the version for that now

  windows 8 might be interesting enough to

  code for and so that's something we'll

  consider and maybe there's a reader app

  that will want to make for that the

  microsoft tablet or for this google

  thing and we'll see if maybe there could

  be more interesting but just it was like

  a big bag hurt to try to to make these

  other is a new applications for these

  new platforms and have to support them

  have to deal with pc users and all this

  stuff it's not awesome and if it's

  dogfooding work we're using the stuff

  that we're building every day this is a

  dumb question but his final draft cook

  cross-platform it is at both pc a mac

  and yeah and some of the limits of the

  frustrations with in something the

  reasons why they can't innovate is

  because they have a lot of users on both

  platforms who are using old copies or

  using old system software and it's it's

  tough to get them to stop right yeah

  yeah it's a lot it really is a lot like

  word i think and when were a lot of ways

  microsoft got hemmed

  by word was that so many people are just

  mailing these dot docx files around and

  you've got to be able to open them

  whether you're on an old version of word

  or not and then it

  it slowed them down in terms of how they

  can move it forward yeah that's what

  advantages of fountains it's just text

  and so I know that now 50 years from now

  you'll be able to open that file this is

  just text and it doesn't really care

  about what application created it helps

  right philosophically is exactly the

  same as markdown where the input is just

  plain text and the idea is you don't

  need to boil the ocean and get a

  markdown parser in every web browser

  because you do the translation to this

  universal format HTML and all that ever

  anybody out there ever sees is HTML and

  so the same way with with your thing

  where you're just spitting out pdfs who

  and in the future if it changes and it

  was everybody interchanges 22 to move

  screenplay files around changes you just

  write a parser that you know spits out

  that format absolutely and and in

  building that the spec student I had a

  lot of conversations about like well

  certain apps may want to do special

  things in the file so we get set aside

  certain kind of flags and tags that apps

  could do their own thing with if people

  want to do some special section stuff

  for special ways of doing notes or shot

  list or whatever their stuff in there

  that people can use to do their own

  thing but we're not going to try to plan

  it out for them now we'll see it can

  involve the way it wants to evolve and

  philosophically it's just exactly what I

  had in mind for writing for the world

  and then thank you again for over the

  years you try back in a couple times

  side questions and it was great to see

  you talking about the things you have

  done differently if you had to mark down

  again you know opportunities you know

  even small bits on no choices for

  formatting that's great so thank you

  again for that my pleasure

  let's move on the week's news so there's

  one of the things is the new iOS

  podcasts app from apple which I I like I

  think in general at least and it seems

  like there's two there's two aspects to

  it that that our people are writing

  about and I think they're completely

  separate the first is what it looks like

  and that it has this

  and skeuomorphic interface and there's a

  word that none of us knew two years ago

  and now everybody over using hey yeah

  they're over uses how to spell it

  I'm guilty as charged i'm sure that

  google search for daring fireball

  skeuomorph whatever is going to show way

  too many him well there's no there's not

  another way of saying that so we might

  have to say it right meaning taking a

  real-world interface and putting it onto

  a device where it doesn't really make

  sense and the skeuomorphism in this new

  podcast app is that it looks like the

  nineteen sixties Braun reel to reel tape

  player but that's kind of hidden you

  don't yet it's not like that you launch

  the app and that's what it is and you

  like after you don't have to thread the

  reels or anything like that that would

  be student is that would be overboard

  but imagine if you if if it like use the

  accelerometer and felt it was being

  shaped maybe I and your daughter if you

  tilt it wrong it would warp the sound

  slowed down doesn't have a thermometer i

  think it doesn't the iphone as a thermal

  you should be like stick your finger on

  that I can really backwards to see if

  they're hidden messages that can happen

  out there to it i don't mind like you

  said it's not like it's in your face

  it's you start up and it's a list of

  your show or your your subscribe to

  podcasts on the the reel-to-reel thing

  is only when you're actually playing an

  episode and what else are you going to

  show and if you don't want to see the

  real thing you just pull down and it

  shows you the album art for the podcast

  you're listening to so I i think it's a

  total win i think it's a very

  appropriate use of skeuomorphism yeah i

  think it's i think it's cute that

  the-the-the little switch between turtle

  and hair I couldn't get to operate now

  that the fresh voices in terms of target

  size and yeah and you sort of want to

  pull it with your finger but that's

  actually what it is it's tapping on one

  of the two right it's not exactly i do

  agree with that and so I feel like

  there's some little things they could

  tweak their I like The Tortoise and the

  hare it's a little call back because no

  but that's with that references who was

  that not to run feed ya hear the

  original 1984 mcintosh the the control

  panel which is what we now call the

  system press had no words at all

  all the entire system preferences had no

  worries i'll throw a link in the show

  notes to it to a screenshot of it but it

  was a brilliant bit of user had probably

  went too far because like the next year

  or two like when the system to came out

  i think they added a couple of text

  labels but everything was based on icons

  you know like the speaker was like on

  the low end was a speaker with one

  little wave coming out of it and on the

  far end speaker with seven waves coming

  out of it and the mouse speed was toward

  us on one side hair on the other great

  great icon work by Susan kare who design

  pretty much all the icons from the

  original i think so i thought that was

  pretty cute but yeah i agree that the

  way that you actually operate it doesn't

  work you feel like you should be able to

  swipe that thing i love the design of

  the buttons though all of the even the

  even the normal you I chrome buttons is

  slightly different seems to have like if

  you go to that that you know

  skeuomorphic tape player and you look up

  at the library button it doesn't look

  like the standard iOS library what it

  looks like it's taking cues from like

  other looks like down lots to me yeah

  exactly i was gonna say it looks like

  other better designers have now like

  Apple has taken some of their there you

  are their custom UI design it's really

  beautiful and even like the little

  chocolate buttons for the player

  controls at the bottom is nice and I

  really like I really like the sensation

  if you go to the if you go to the way

  where my categories

  shoot i'm lost in it when i go on the

  day too

  if you go to the part where a shoot

  where you're browsing through categories

  and you know you use swype sideways on

  the top there through the categories i'm

  lost it now i gotta i gotta just throw

  away this iphone and get a new one as we

  talk about how great this film it you

  know that we talked about it that we're

  evolving thing

  yeah top stations that's where it is if

  you get a top stations and you swipe

  across the top to go through the

  categories then the bigger album art

  swipes across in it it's got this kind

  of Awesome psychological effect where

  you almost look like it feels like

  you're swiping

  something that's bigger and scale like

  10 feet away almost yeah so it's weird

  that that's not in the catalog that's in

  your own life within your podcasts which

  always hear ya so it sits in its like a

  strange place for it i thought was cool

  when I first doing it my concern with it

  as a UI is that I don't know how big it


  I don't know if I'm gonna be spiked

  shooting forever yeah and that's that

  there's no there's no scroll bar to

  indicate where you are in the position

  yeah now I but I actually disagree it's

  not just your podcast though because i'm

  in top stations and I'm swiping through

  and here's one in arts for the wedding

  podcast I mean I don't subscribe to that

  that's not really what I'm saying though

  it's not in the catalog section so it's

  not in the part that feels like itunes

  really part where you have your own list

  of things so it's you know if if I'm

  looking at this right now i have a upper

  left-hand corner have the catalog button

  if i click that it's going to do I flip

  over to what looks more like iTunes


  I don't understand why there's two

  entirely different ways to browse itunes

  library of known podcasts one is called

  catalog and one is called top stations

  that's it does seem a little that seems

  confusing to me but as a general Mustafa

  Kemal thing I like that it's a separate

  app now because it never made sense to

  me that you to treat podcast like music

  is they're not really very much like

  music so having your own app for it

  makes sense to me

  definitely the the problem i have with

  it is about sinking and I'm i cannot i

  haven't found a single cohesive

  description that says exactly how

  sinking is supposed to work with this

  app and your other devices your other

  iOS devices and itunes on your Mac it

  seems like the only way you can really

  keep your stuff and sink is to do the

  old-fashioned thing where you sync your

  iphone to your mac which you can do now

  over Wi-Fi but that's really all that

  saves you is just plugging it in my USB

  ever since I cloud I don't do that

  anymore i don't think my stuff to the

  mac well I i did like that I do like

  that it when i launched I the podcasts

  after the first time in New all my

  podcast like I didn't have to do

  anything special to get on my podcast in

  that library

  I mean that's not like that's not like

  it's not

  super impressive that's just like a

  little bit impressive one thing I think

  most people don't even most listeners

  podcast probably don't get is that

  podcast actually aren't stored in itunes

  it's not like there's a file in itunes

  that is that this podcast that you're

  listening to right now podcaster really

  a subscription there a it's a link in

  itunes that someone's clicking and

  that's you know and itunes will grab it

  and sent it to your phone but it's not

  that it's being hosted their will and a

  so this reason why I you know again it's

  a reason why it's different than

  everything else at itunes where they

  literally are sending you a file here

  there's you know this app is remember

  that you wanted this thing that's going

  to look on whatever server for that mule

  radio to find this episode and send it

  to you but this raises an interesting

  point some somebody told me that there

  is a redeemer somebody people have been

  finding a redeem button in the podcasts


  have you heard of a have you heard that

  right out Adam it's adding a weii i

  should have just let you guys to the

  show that was my next point this is


  yes that is exactly right you so if you

  go to the catalog and I I don't think

  you can make it come up but it somehow

  when you're in the part that looks more

  like the itunes store and it actually

  has like the blue part the top when

  you're in the catalog that it's like the

  you have like an apple ID at the bottom

  that there was somewhere in there there

  was a redeem button and I don't know if

  they like took it away through HTML or

  something kinda people have screenshots

  of it and the idea was you'd be able to

  redeem a gift card so innocuous way of

  looking at it is that they just copied

  and pasted some code for hooking up

  I you know how how do they display your

  Apple ID for store content and then the

  other apps for you can do that it makes

  sense to have a redeem button and they

  just put it in there and advertently the

  haight maybe this is something cool idea

  is maybe the apples going to have like a

  pro pro podcast that that you can buy

  yeah and then in that case they probably

  would be hosted on on apple's servers

  when they like just like the rest of the

  rest of the relevant to any other real

  content with that and that isn't that a

  really interesting idea like what

  if you could sell your podcast for a

  dollar in episode i would say it's a

  mystery to me that they haven't done

  that yet especially with you know this

  new like like the v HX artist's model

  and the louie ck model that's coming

  like that's the next wave of

  distribution apples Apple would be wise

  to be be there within the Defiant right

  i mean and so you could do something

  where you know you could literally make

  a TV show

  yeah i mean and sell it for a dollar an

  episode that there's very little

  difference between a video podcast and a

  TV show to most people and especially

  like most teenagers who are watching

  their TV on laptop anyway I mean if it

  shows up there on itunes they can buy it

  buy it and I mean what who

  there are also there are probably all

  sorts of Industry restrictions with the

  unions and everything for what can be

  considered a podcast what what has to be

  go through you know be sold

  like for instance you couldn't take a TV

  show that sold in the itunes store call

  it a podcast and you know distributed

  through that the podcast section of

  itunes and and not have all the all of

  the unions in the industry proof people

  the money people be up in arms about it

  now the 2008 strike was largely about

  you know the worry that the industry

  will start reclassifying certain kinds

  of shows as not really being TV shows

  but being internet properties and

  therefore we don't have to pay TV show

  rates to the writers and directors and

  actors like it's complicated casino if

  it's not broadcast for a television is

  still a TV show you what about like that

  it's a good topic i'm sure we could do

  the whole show on that but what about

  like with the I thought HBO did some

  interesting last week with that with the

  first episode of their new showed the

  new Aaron Sorkin show news room where

  they put they put the whole episode on

  youtube which is interesting because it

  it it's hey look if you don't have HBO

  yet here

  watch the whole show in HD

  see for yourself and maybe you know if

  you really like it you'll call your

  cable company and sign up for HBO so you

  can watch the rest of the season but do

  they have to do anything to do they have

  to pay everybody a little bit more

  because they put it out there on YouTube

  or there's usually a promotional content

  exemption so you get a certain window

  time which you can run an episode again

  I and not have to pay people extra rates

  and so there tends to be promotional

  ways you can get a around having to do

  that is especially the studio is not

  making money on it they're gonna have to

  pay back everybody else are going to pay

  residuals to everybody else that for

  Aaron anything on line i'm an ego makes

  different deals with some people that

  another studio as well I want mine

  sergeant had no saying friend of mine

  used to run the TV show Greek and the

  show Greek didn't have a great TV

  ratings but had really amazing itunes

  ratings like it's sold a lot of copies

  through itunes and that kept it on for

  an extra year because they knew they

  were selling they knew they had viewers

  through itunes and so students to look

  for that and they're looking for total

  number of eyeballs

  um yeah it's I feel like a lot of shows

  have done there are a lot of networks

  have done that cable networks have done

  that where they'll put their their first

  episode of a show out is to get interest

  but but HBO I don't think has ever done

  that HBO the different for girls loaded

  early summer it did you a out of

  curiosity if you were watching girls did

  you watch the season i did watch the

  season friendly and denim home i just

  love that said well that makes me

  jealous of you

  it's really strange to see it likely is

  a friend and a friend haha i just see

  your boobs every week is is

  disconcerting that I love the shot

  yeah I close my eyes for that right now

  i don't but i really liked the show and

  it took me awhile it took me awhile

  didn't figure out and I keep hearing

  this from people is that it it takes

  them awhile to figure out whether they

  like it or they hate it or they're in

  ambivalent about it but for the last

  three episodes i just kind of there was

  a light bulb went on and and i decided i

  love the show if you ever want to feel

  like a failure you look at it on his 25

  years old writes directs and stars a TV

  show for HBO

  it's amazing big deal big deal anyone

  could do that

  yeah I made markdowns and we'll see you

  accomplished something

  ten years ago yeah so I but the thing I

  wanted a podcast at the thing I want

  from apple is I want them to put my

  podcast subscriptions in the cloud and

  and and I say when I say I've subscribe

  to this podcast it's all stored in the

  cloud and then whichever device i look

  at they they know they all just know

  which ones i subscribe to because the

  way this works is if I subscribe to a

  new show on my mac in itunes today and

  then I go to my iphone and open up that

  that that podcast has is not in the

  podcast app that's have to like sinking

  that's crazy right i mean isn't that

  like exactly what Steve Jobs told us

  year ago we wouldn't have to do any more

  messages been an oversight

  you should tell somebody I don't know I

  wonder if they rush it out because if

  you look at people a lot of developers

  are installing iOS 6 and iOS 6 removed

  podcast from the normal way of getting

  podcasted they want to have a podcast

  app out there so people can see what it

  was it made us not be everything could

  be one small example is in the podcast

  at double speed and different if you do

  that on this you have to do it / podcast

  like it always default back to normal

  speed whereas this instant cast or

  around when you to the music app

  remember you want to hear everything at

  double speed my friend John White

  complained on Twitter this week

  specifically about the features said I

  John Gruber talk way too slowly and I

  have to be listened to it 2x to be

  tolerant and now he's gotta have that

  button every time we try listening to

  Merlin on double speed it doesn't work

  had one break i think it breaks your

  iphone like it is they don't even have

  an animal icon for what Merlin needs

  right like you know like when you take

  your iphone into the store to be

  serviced and the first thing they do is

  shine the flashlight in there to look at

  the water centers were set off this the

  second thing they do is check to see if

  you were listening to Merlin Mann to

  accent that I got sorry we can't help it

  that's a warranty border right there

  I like the icon to I like the podcasts


  I like the color yeah yeah I do too i

  think it's a good app and I also agreed

  with with in large part i agree with

  John just said to have a couple minutes

  ago that the the idea of breaking these

  things off into discrete apps is exactly

  the right way to go

  and every time they do it it just makes

  itunes on the Mac look worse and worse

  and worse because it still has almost

  everything plumbed in there

  the only thing that has broken off is

  the mac app store

  I think I'm gonna stick with instant

  cast for podcast for now I I I like it

  and I like it on the iphone i don't like

  it on the ipad but instead cast for the

  iphone works really well i like that

  lets me stream at things and i forgot to

  download them it's worked well for me

  what do you use Adam I don't really

  listen to podcasts ever so yeah like

  oftentimes if I'm if I'm virus if i want

  to go listen to a podcast I'll go to the

  the damn itunes store and then I'll just

  like stream it from the store which is a

  real big pain in the butt

  especially if you're driving or

  something and it loses your place and so

  you know i don't have this sinking

  iCloud problem but I can appreciate

  podcasts so I like this one

  you know what I should break in right

  now I should do the to our first sponsor

  this would be a perfect opportunity cool

  i want to tell you guys about camera+

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  i'm a sucker for these things i love

  camera apps my my beloved Rico grd

  point-and-shoot camera which I've had i

  think five or six years has finally

  given up the ghost it does just does not

  work anymore and I don't think I'm ever

  going to buy another point and shoot

  camera because all i do is shoot photos

  with my iphone anyway and i love them a

  super sucker fruit camera apps for the

  phone got a whole page fulton camera+

  pro has a bunch of really cool features

  one of the things it does

  of course it has photo filters but it

  also has video filters so you know all

  sorts of things ranging from really nice

  and subtle to super gimmicky but when

  you turn on the filters in camera+ pro

  there live in the viewfinder as you

  shoot not just for stills but also for

  videos I don't even know if there's any

  other app that does that for video the

  UI is super cool

  just take a look at a screenshot of it

  you'll know exactly what I mean the

  controls have nice animation really

  really nice when you edit existing

  photos you can pop photos you've already

  taken like with the standard camera

  happen you get real-time full resolution

  photo editing even the photoshop app for

  iOS doesn't do that

  instantly they have 45 different photo

  filters and you can instantly there's

  always an instant comparison button so

  you can compare to the original sharing

  features you can do simultaneous sharing

  on multiple social media sites you just

  plug in your credentials for the sites

  that you use when you want to share boom

  you can just share to them all at once

  it's a great app dollar ninety-nine 199

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  more information about the app at their

  website global delight dot-com 199

  here's the thing i would love for

  listeners of the show if you guys you

  know instead I don't want to sell the

  talk show for a dollar in episode but i

  would love if listeners of the show if

  you wanted to say you know what I want

  to help John and I want to help the talk

  show when somebody advertises an app

  that cost like a buck or two bucks if

  you have any interest in it just go buy


  just if you want to like throw two

  dollars at the talkshow don't send it to

  me just go buy the app i think that

  would be like an awesome thing for

  sponsors of the show you guys use a

  camera apps on your phone i do i use the

  built-in camera for a lot of things but

  I do you know I went to buy instagram


  and I think that that phase is over know

  that face is largely over me too me too

  i but i do find the camera and just

  become the default to make note taker

  for me to also like where i parked my

  car I take a picture i use it instead of

  scanning things when I I even just like

  what i used to go off to start writing a

  screenplay I was right by hand and my

  old way of doing it i would write by

  hand and I fact the pages through my

  system who typed them up now just take a

  picture with my iphone for us and a

  email the photos of the pages any type

  them up

  it's just like it's amazing have such an

  incredibly good camera in my pocket all


  agreed yeah is it i use it for like give

  it if you need ride draw a diagram of of

  a shot list or something like you know

  like then it's a great rather than

  scanning just take a quick quick note

  quick snap and i always use the default

  camera out i don't know it's just so

  basic energy is anything the shot making

  apps the ones that like that you chain

  pic like men's sizes on them right yeah

  I have arguments on my phone and all the

  dp's that work with use it but i don't i

  don't really use it myself I think it's


  yeah well John one thing you may not be

  aware of is that dps love gadgets and

  technology and the iphone is really

  amazing things for not just like no film

  stocks and speeds in the back my stuff

  but if you're on a location scout

  did you know will check to see where is

  after they are and it will come up with

  like this is after the time of sunrise

  is the girls also may i use that 1a lot

  yeah so this is you know it lets you

  know how to plan your day of shooting

  based on where the Sun is going to be

  which is a godsend because DP equals

  director of photography right yeah they

  always wanted a what they always want

  everything to be backlit so you always

  have to like you're if you're a director

  that's trying to please your DP all the

  time then you have to always plan

  everything according to optimal black


  yeah and it uses just like the location


  yeah and it just little bit maps like

  data and the curvature of the

  sun's path and everything over the live

  image was invented reality is very cool

  yes a GPS you have like reference books

  that could go to figure out latitude and


  what's that would be and that's exactly

  the kind of thing the iphone is great at

  right and then Artemis is this other app

  that basically lets you instead of

  having a few find you know a proper like

  giant viewfinder that you put different

  lenses on you are just simulates

  different lens sizes and different

  cameras and different film planes and

  stuff so you can use look through the

  the iphone's camera and see

  approximately what different lens sizes

  are going to look like a shot selection

  very cool sounds awesome

  yeah but I don't you but i've i've

  downloaded like I think every single one

  of those like shot listing apps and

  storyboarding apps but I've never used

  one of them happens to be there but i

  like that they exist

  yeah i'm still a sucker for the the

  filters you apply on the phone to

  pictures i i i i know that it's a

  gimmick i know that in hindsight I'm

  gonna look back 20 years from now and

  wonder why it

  two-thirds of all the pictures ever took

  my son all look like they were shot in

  1964 that's okay though i think i don't

  see it as a gimmick I see it as are

  raising raising awareness of color

  correction which is some of the pros of

  known about for forever but is just now

  available to consumers and I i think

  that's a wonderful thing everybody every

  photo should be called color corrected

  and yes are going

  no I'm sorry photo should be cropped to

  and that's one thing i love about that

  did you

  photo software is that you hit edit you

  can resize and and get the shock after

  look what you want to look like I think

  my frustration with instagram also

  became everything is square and

  Instagram and that was liberating for a

  while then became frustrated after a

  while and then like the textural stuff

  kind of bugs me that's the film scratchy

  stuff for simulating photo paper that

  backyard looks me a little

  yeah that I I'm much less drawn to that

  stuff than the actual like you said the

  color correction like sometimes a photo

  if you just really warm it up even if

  it's not you know way past the point of

  realistic well

  visible of orange- it just gives it like

  a real emotional feel to it you wouldn't

  get otherwise same thing for

  desaturation like not just going all the

  way to black-and-white desaturating a

  little bit you can really it's just like

  a totally different photo

  yeah and you get I mean in the same ways

  that these apps these consumer apps

  basically lead these trends or create

  these trends in in color correction you

  know transition color correction is

  something that profession like the the

  the the entertainment industry is has

  had since look I don't know I feel like

  since that since the days of digital

  color correcting or the DI or whatever

  every five year span or whatever has its

  has eggs like its signature looks that

  every come is the orange and green one

  over yeah i think so i think that was

  that you like the Transformers Michael

  Bay look that is probably the work

  yeah it's fun to paint finish itself

  it's fun to pay attention to these

  trends though and I i well whenever I'm

  out like i like to color my color

  correct myself my stuff pretty neutral i

  don't and i think a colorist first

  instinct is always to do something

  stylistic to it but I don't ever want to

  do that I feel like it always going to

  date it and takes it out of the world i

  remember reading about when they did the

  the criterion collection restoration of

  Malik's days of heaven and and that

  African what words were disallowed it

  was like warm warm was disallowed but

  all these things that wouldn't you know

  because it was all shot of almost all

  the scenes are outside on these wheat

  fields for your be real tempted to to

  really double it up on the warmth of the

  Sun and stuff like that and they didn't

  do any of that they kept it really right

  they let God color-corrected it's all

  shot at Magic Hour that's that's what

  the Ryan that's one is known for and it

  ends up that that that digital

  restoration really looks different than

  the first digital version like that i

  think it was only on DVD

  but the first digital version which they

  they kind of I don't even know if Malik

  supervise it but it was is very

  different and if you're used to the

  original one because i never got to see

  that movie in a theater i like that i

  thought that the new one looked way to

  neutral for about 30 seconds and then

  all of a sudden I was you know

  holy shit there's a heaven i'm john

  august did you were you heavily involved

  august did you were you heavily involved

  the post-processing on the nine yeah

  with the knives we had to pick you know

  that people who don't know the movie


  it's essentially three short films

  back-to-back with the same actors in it

  so Ryan Reynolds hope davis and mrs.

  McCarthy and each of the three sections

  has a completely different look and so

  you work with your GP this Nancy shriver

  from the outset to figure out what is

  the look of these three different

  sections and as a directory of you

  learned that you don't ever try to tell

  people how to do their job you just

  describe what it means to you and let

  them translate that into their own terms

  so the first section I told Nancy that

  it feels like to be receiving on a warm

  July night and to her that meant you

  know so I I we're in the yellows in the

  reds and things can be a little bit hazy

  and it just feels a little drunk and so

  she had her couldn't figure out how to

  do that both in lighting and also in the

  color correction room the middle section

  was a reality show so I wanted to be to

  feel like we wasn't controlled that

  nothing was really lit that we're

  finding all these pieces along the way

  the third section is meant to be a TV

  pilot that was shot for another network

  and it's cold and it's different blues

  and grays and it's you know like

  november in Vancouver and even though

  we're going to shoot in LA I was the

  only show that ever wanted to look like

  it was shot in Vancouver and so she gets

  in her head what the what that means as

  a tool for lighting but then we shot

  test footage and we took it into the the

  color bay and she worked with the

  colorist even before we shot a single

  frame of our real film just set with

  those three looks are so everyone's got

  dailies back it was colored and

  basically the space that we wanted and

  so the final color correction and it

  being two days rather than three weeks

  that's cool yeah and you're a newbie you

  it would have been a totally different

  movie if it hadn't had the very

  distinctive looks to the segment

  absolutely i think it's it's absolutely

  essential to the to the nature of the

  movie and it's not just it's not as

  lighting we just shot the first section

  on super 16 shots middle section on

  standard definition video not HD video

  so it really is still look like that

  yeah and third section was real

  35-millimeter it's been a little while

  since i assume the movie but it there

  were quite a few visual effects as well

  I yeah and again it's a your job as a

  director is to to talk to visual effects

  artist in ways that they can they can

  interpret and figure out how what it

  means to them and so you describe that

  the the the atmosphere so thick and has

  a viscosity to it but I'm not gonna try

  to set those parameters are just like

  give me that stuff I wanted things to be

  lit from within but figure out how to do

  that and you give them what you can't

  but just like what you do a lot with

  your official effects of the YouTube

  yourself Doug Christ our editor cut a

  lot of lots of it seems like visual

  effects was really just our editor being

  very smart and figuring out how to do

  stuff you know on its own avid rather

  than sending it out to the shop

  yeah cool lots of news from google this


  yeah I don't have people like this i

  don't know at to me that's what the talk

  shows all about is just jumping around

  from one topic to another I don't know

  if some people hate that up but that's

  how it's my show and tell you well some

  I don't know do you think that probably

  a lot of people listen just for the news

  aspect of it and and probably get

  annoyed with all the conversational it

  inside inside

  why is that wouldn't be baseball but

  inside whatever our industry I that

  might be annoying but screw well my take

  on it especially with the google stuff

  is that there's a lot of interesting

  stuff and it's worth talking about but

  there's no way that my heart would be in

  at talking about it for a full hour this

  week like I think we can move through

  this in about ten yeah it's not say all

  i want to say I and whereas if it was

  this show is just about the news like

  that's a no that's not at all the news

  for a blog news for the verge and this

  is exactly discussion right so i watch

  the the keynote yesterday and watch the

  second one which was today and number

  one I don't understand why they do keep

  to keynote said that confuses and we're

  in the end and every time i say stuff

  like that people just accuse me of being

  well whatever Apple does John Gruber

  thinks is right and whenever anybody

  else does is wrong but I to me it's just

  clarity of focus like a keynote is

  here's the message

  judges we want you to come away with

  from this big conference for putting on

  but then they do that yesterday and then

  they come back today with like a whole

  new set of them

  I don't get this was that this morning's

  one was that was with Sergei and the

  glass and I guessed it

  apparently they did that twice i'm gonna

  dad i'll get to that was kind of the

  coolest thing they did but they

  announced the android 4.1 and and two

  couple of the things that it has the two

  that really stuck out to me they called

  one project butter which I on the macro

  now it's a little girl but project

  butter as a guest a reference to making

  everything is smooth as butter animation

  wise and trying to get everything in an

  android up to 60 frames per second wing

  when views animate when you switched you

  know swipe between things or something

  zooms out resumes in which to me as i

  get tastic acknowledgement of the fact

  that all the previous versions were like

  he is Hell which android supporters have

  always said no it's not in yes it is and

  i still think they're catching up to

  apple in that regard and i think that

  the new one just from what I've read

  about it so far is that it still doesn't

  seem like it's as smooth as iOS on and

  then the other thing they did

  software-wise that i thought was

  interesting is google now which is more

  or less series for android where you

  talk to the phone and it interprets your

  voice and then it gives you back these

  answers in like Siri like if it knows

  what you're talking about like if you

  say what's the Yankees score

  it's like they did it's not just a list

  of search results

  it's okay i know if this guy wants he

  wants the New York Yankees baseball game

  and there's a game on right now they're

  playing somebody else you know let me

  give this in a very format you know a

  perfectly formatted and design thing for

  reporting sports scores because i know

  that this is what the guy is ask and it

  looks great i think and it's it's to me

  that's right up Google's wheelhouse is

  is that you know that sort of search and

  knowing exactly what you mean from just

  these three words it's not a very strong

  brand name though Google now is not

  that's not descriptive in anyway it's

  I think other companies have used the

  now trademark plenty and I mean they've

  google has been playing with voice be

  way before I feel like anybody else was

  and I mean it's cool it's cool but I

  feel like they would I I feel like they

  should have gone with something a little

  bit bolder if they really wanted to

  compete with siri siri siri siri is an

  icon now now seriously character my

  daughter is seven she does think that

  serious a real person created it doesn't

  add to associate that the character and

  choose to disagree that she's the person

  who gives you answer social say like you

  know i'll still asking a question I

  don't know you that well the Serie now

  okay final last serie that's pretty


  um do you remember when I think in the

  days before I phone even when Google had

  a phone number that you could call and

  ask it stuff and it would have liked to

  you dear is it maybe I'm making this up

  maybe I dream that i was fake memory of

  this yeah yeah yeah you could just call

  it was like an 800 number you can call

  google and ask it stuff and then it

  would it have this tone that was like a

  do too but it was actually a guy like it

  was a human guy yeah dude they still do

  that with the google voice app if he

  even wants the google voice app on

  iPhone and you do a voice search there's

  that it's a guy's voice doing that I

  won't try to do that it's fine whatever

  it is it's fun yeah it's fun at with

  which I mean I know this is likewise

  what I'm jumping all over the place here

  but I like i watch the google last thing

  you want to maybe we're getting ahead of


  I was just basically going to make the

  point that Google still does have like

  like this element of fun and a lot of

  their stuff that like with the you know

  with a light shade will change up the

  google logo on the search on the


  I i love that they still have all that

  stuff even though whatever they're doing

  dorky stuff all the time its

  institutional win yeah instance the

  perfect way of putting it

  well before we get to that because i do

  think that's it's a fascinating way that

  they closed it the other thing that

  caught my eyes that they the maps app

  for Android and

  i get i think still is clearly ahead of

  where Apple's new stuff is because the

  nak mentioned that they still have

  transit information still be a built-in

  but they have this cool new very cool i

  think kompis view from maps where when

  you do street view if you switch to

  kompis view it uses the devices

  accelerometer and I guess what's the

  other thing called that's even more

  precise than accelerometer the you know

  when you're twisting the phone and and

  it can tell exactly what angle the

  phones at well we'll just say

  accelerometer you eat you just hold the

  device around and it gives you the

  street view for the angle that you're

  holding it at like in terms of showing

  you a 3d panorama that's a bot a

  gyroscope is probably going to driving


  exactly thank you johnny it's in it's

  just seems like the most natural way to

  do a 360 panoramic street view it seems

  like it was it's supernatural like in

  the way that we used to always have

  buttons to control stuff like if you

  wanted to go down you have to hit down

  button you want to go up yet it up

  button and the way that the iphone

  really was like no you just move it down

  take your finger and if you want to go

  down on the list move it down to me this

  is exactly that sort of just take the

  interface away from it for a 360

  panorama and I think that's clearly

  Google's it's still a ahead of everybody

  else in that way

  the thing I miss most in the iOS 6 naps

  is street view because i find you

  incredibly helpful for I'm going

  someplace I've never been before and I

  want to see what its gonna look like

  when i get there

  me too and Apple has a lot of stuff in

  the new but it it doesn't have the

  equivalent of street food

  yeah and I don't know why they're trying

  to sell it like the overhead view the 3d

  overhead view is like a reasonable

  replacement for street view or if that's

  just coming later

  yeah i'm not a bird I don't think yeah

  it's not going to ever experience the

  world that way but I do experience the

  way some street view / we rented up an

  apartment in London two years ago and I

  wanted to see what was going around it

  so i went to Street View and I could

  like walk up the streets like okay

  there's a grocery store right there and

  it's a park at the end of the street and

  like I had a sense of what it was like


  forgot there and that was amazing street

  view that yes i can still do in the

  browser here but i plug people do that

  on the phone or the ipad yeah yeah

  street views is I think it's less

  impressive as a demo and then the fly

  around view that apple introduced but

  it's way more practical because it is

  literally like being on the street view

  is exactly your perspective and it's and

  I think everybody who uses it has used

  the exact same way you did is what am I

  looking for and then show me okay and

  then you look up and when you recognize

  ok this is that corner here i am so then

  they announced two devices they

  announced the nexus 7 which was not a


  this is exactly what the rumors it said

  it's it's more or less Google's version

  of the kindle fire 7 inch android tablet

  explicitly that you know they were very

  explicit about it is meant for viewing

  content from their google playstore

  magazines that you get through google

  play movies and TV shows that you rent

  or buy from google play books e-books

  that you buy from from google google

  play store on a 200 bucks and they give

  you for at least a limited time at $25

  store credit with the with the

  two-hundred-dollar purchase looks like a

  way better hardware device than the

  kindle fire but I thought here's what i

  thought was interesting is it was a

  super interesting contrast from

  Microsoft's announcement the week before

  or Microsoft pre announced their tablet

  and seemed to be doubling down on using

  it for creation and not just consumption

  at the message was hey those other

  tablets you know in parentheses ipad are

  just for consumption

  ours is a real pc that you can use for

  office and all the stuff you know

  photoshop everything you do on your

  regular pc you can do on ours and they

  didn't know anything about renting

  movies or TV shows and they didn't

  announce a bookstore and they didn't

  have anything about getting magazines or

  newspapers or anything like that in

  Google's was exact opposite thing where

  had nothing at all to do they didn't

  show any kind of apps for doing anything

  it was all about consumption you

  I mean it makes sense that price point

  people are going to buy a lot of them

  aren't they

  and its people who don't want to buy an

  ipad yeah I wonder about the ability to

  build out that infrastructure to support

  all that like amazon already had all

  those things to just stick on your

  kindle fire google may not i have all

  those much interesting stuff to do that

  and I don't know that you're gonna guess

  I don't know that my mom is gonna

  understand what that is always going to

  want to buy that

  well how do you fill it with content you

  buy it through google cast that didn't

  have to have their little stores but do

  they have enough stuff it it's

  interesting and well and the other

  problem I think that it might be running

  into is that the kindle fire is actually

  pretty old and everybody presumes that

  Amazon is going to have a kindle fire to

  I mean whatever they're going to call it


  probably sooner than later and unlike

  Google like with the the nexus 7 thing

  that kind of leaked 10 weeks ago I mean

  I saw it was just everybody just seemed

  to assume that they were going to

  announce a 7-inch two-hundred-dollar


  amazon is a lot like Apple in that they

  they know how to keep a secret but

  presumably everybody just presumes from

  past experience that you know that they

  do with the kindle what Apple did with

  the iPod and iPhone the iPad were once a

  year they come out with a new one

  the thing I really think about amazon is

  that the second kindle was so much

  better than the first kindle that

  however bad the original kindle fire is

  I I'm optimistic that the second one is

  going to be pretty competitive thing

  that interests you most about the Nexus

  7 is that it feels like it's finally

  that ipod touch that was sort of missing

  is like I've been curious about android

  never wanted to buy any other devices

  because i don't want another phone and

  this is something that's android that

  could actually buy and play around with

  and and see what their Maps do it's not

  that expensive so for that is really

  interesting and it's also cheap enough

  that if you were tinker and you want to

  build some kind of app that you know

  would never be allowed to sell to the

  apple through the mac app store for the

  eye is app store you could build

  something for that or some sort of

  custom application and just by which

  these two hundred other things and give

  them to your employees to do one

  specific job it's cheap enough that it

  may be worthwhile for that

  yeah i totally agree with that because

  the thing with buying an android phone

  is always you know that you you're

  signing up with a contract which you

  don't need because you already have your

  iphone or if you buy it unlocked there

  they're like iPhones are like 600 bucks

  500 bucks which seems you know it seems

  too much I i agree i think anybody is

  android curious to put it that you know

  I don't know how to put it with you know

  a hundred ninety nine dollar device

  right from google with google software

  as they intend it because that's the big

  difference with like the Samsung I ipod

  touch thing the galaxy touch whatever

  they call it where it's all cramped up

  with Samsung's stuff that I don't want I

  mean I think that the google you know

  android looks best writers google gives

  it to you you know it people who right

  now are buying the barnes noble looks

  and routing them so they have like a

  cheap android tablet this is what they

  will buy to tinker with and it's a

  better choice probably i'm curious to

  hold it because that's my that's my

  biggest barrier to using the ipad all

  the time is is that it's just still too

  awkward for meeting to carry all the

  time I don't know it's it's it's a

  little bit too heavy it's a little bit

  too big and i always feel like I'm going

  to drop it so if a slightly smaller I

  want to know what's the like what's the

  maximum size of a tablet that I can be

  comfortable with I'm just carrying with

  me and holding it in one hand I figured

  if I've mentioned this on a previous

  show but it doesn't matter because I'll

  just repeat myself but I still go to a

  real book store i still go to barnes and

  noble across town in Philadelphia that

  that I still go to all the time out I

  take take my son there because it just

  seems like I still think that's the best

  way to pick a new book is just go there

  and browse the shelves and find a bug

  and one thing that really has surprised

  me is last double-talk couple times

  we've been in there every time there's

  at least two or three people at the at

  the NOC kiosk looking at the knox and

  they seem to know a lot of them seem

  really serious about maybe buying one

  right there on the spot like when they

  first put those nuk kiosks in the barnes

  and noble I really was like embarrassed

  for them I was like this is there just

  they've just created a space in their

  store where no one is ever gonna go but

  i was wrong i mean i had you know i

  don't know how many of their selling but

  there's definitely

  yeah there's definitely a market there

  and the other thing google announced and

  this just boggles my mind the Nexus Q

  which is at 215 cranking through the

  cave that allowed because it's a 299

  dollar thing that he plays music and

  video from the google play store and

  that the only way to use it is with a an

  android phone or tablet doesn't even

  have a remote controller anything you

  hook it up to your TV 7 and it sort of

  does the stuff that Apple TV does but

  cost three times more and requires a

  five-hundred-dollar phone do you have

  terrible terrible

  did you did you happen to watch the

  video like the promotional video for it

  some of it i watch the Verge's the verge

  team and those verge guys by the way if

  any of them listen to this okay with the

  verge guys coverage at Google i/o is

  just been unbelievable I mean they're

  just killing it

  there's a google announced a lot of

  stuff in the verge really sort of helped

  me not spend my whole day trying to

  figure out what it always but anyway

  they did a video in it

  well what it wanted their promotional

  it's basically I mean it's a really

  well-made video but it's like all about

  fetishizing the object and it's all

  about even the guts and they like they

  show it being machined and everything in

  the electronics of the circuitry of it

  and it's this ball its likes this

  science-fiction spherical with a light

  and like a you know it's bisected

  with-with-with cool colored light coming

  through the center of it but like people

  don't want that crap in their house

  I don't think I don't think that people

  want that in the house people want like

  their components to disappear and that's

  why the $99 apple TV that's just like a

  very small simple sturdy rectangular

  curved rectangular little box can scan

  disappear like that they're trying to

  make it into an art object of art and I

  don't think that anybody wants that

  nobody wants Blake especially an

  electronic ball

  nobody wants to put that on their table

  actually people don't want to hook up

  one more thing to their TVs is you know

  that's it

  going to have this attached to your TV

  you're probably gonna have a cable box

  you're gonna have something else if you

  have an xbox whatever also feeding into

  it like it's one more

  it's not a box the ball but it's still

  one more box right I don't have anybody

  wants it sitting there but the end at

  least seems like with apple TV the way

  Apple has been going with it is to get

  it more and more out of your way and

  that they realized that the big hump to

  cross is exactly that that nobody wants

  to hook up anything to their apple to

  the stuff that they've in addition to

  everything else

  nobody wants one more box so we're going

  to make it as small and unobtrusive as

  possible and it's only 99 bucks and it

  only takes me just one cable just

  plugged hdmi in and you're done

  yeah idea that the one thing that struck

  me Adam is it that the other thing is in

  addition to being big and heavy was the

  LED light like that would kill me like

  why would you want like green growth

  glow maybe it turns off your playing

  video I don't maybe I think it's only

  music i don't know they've just taken

  this this opposite tack from disguising

  or hiding components and they've they've

  tried to create this this object and it

  to me it's just deeply unsettling that

  its spherical and I would always be

  feeling like it's gonna roll away like

  that the same way that I look at the

  boxee box and it's like on it's sitting

  on a corner and I'm always gonna be

  watching it because i think it's going

  to fall over like I don't want that I

  just want a sturdy rectangular small

  thing that just like it's just like a

  pockets i love my appletv I don't think

  it's one of my favorite apple products

  for sure and and the fact that it

  basically does this google the q does

  exactly what an apple TV has been able

  to do for far cheaper for all this time

  I think they're just like they're sort

  of like they're planting their flags

  there just like getting in the game now

  and I'm sure like the next iteration of

  it are going to be cooler and everything

  but how how would you how would a kid

  little kid use it if it requires in it

  204 dollar more android tablet or phone

  to use it how it could use it's not fair

  it's not for kits for you and your fancy

  corporate friends to share all your

  favorite music tracks at a party our

  daughter uses apple TV vs remain TV and

  so she's never seen normal TV with

  commercials and stuff because all

  four shows are just on her apple TV and

  at a very early age

  no just started watching shows which was

  like two-and-a-half she could use a

  little remote and get to the show she

  wanted it's you know it's simple

  does she no does she know how to like

  airplay stuff out from the device and

  things now

  nothing fancy like that it's the old

  apple TV vintage ones but our main are

  other hand see our main TV we have just

  a mac mini that we got the magnitude

  still have the DVD drive and it works


  it does most of what we wanted an apple

  tv2 do but has the DVD drive so that's

  how we play dvds we need to play DVD

  well it's good you know what I love that

  I've just been reading recently using

  more and more is this software called

  air parrot

  do you know what a parrot is no idea its

  if you have one of the new apple tv's

  basically just lets you stream your

  desktop or whatever app from your Mac

  out to the apple TV and the framerate is

  pretty solid like it's it's it's theirs

  it's not perfect it's like maybe 15

  frames a second or something so you

  wouldn't really want to watch all your

  movies on it but um like I'm i sometimes

  I sit on the couch guys I'll do like web

  i look at web stuff and I mean there's

  no real awesome way to extend a youtube

  I youtube window from the from safari on

  the on the mac out to your TV yet i know

  that's coming in mountain lion but for

  right now this is the best solution i've

  come across is his heir apparent let me

  interrupt and into our second second

  sponsor break and I'm so happy about

  this I did not plan this out

  I'm nowhere near organized enough to

  make this happen naturally but it is the

  best one-two punch of sponsors that I

  could imagine it's serendipity because

  our second sponsor is a low clip oll oh

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  specifically for camera lenses follow

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  you're a lot more limited in that field

  of view you get out of the lens you mean

  there's digital zoom which you know it's


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  cool what you think I'm you didn't think

  I'm doing better with those are great

  i'll take my truck here's the trick i

  came up with this just occurred to me

  after your criticism of my sponsor reads

  before now and you know what just

  occurred to me i think it literally

  occurred to me in the shower like one of

  those like I can't believe I had a great

  idea in the shower is the idea was no

  matter who's on my show that this week i

  do the sponsor reads as though i'm

  explaining the product to you that was

  me that was me trying to explain all

  clip assuming it

  I don't even know if you guys hadn't

  heard about it before but I thought

  here's me explaining to john august and

  sandy what the olloclip is why they

  might well I've seen you I've seen you

  use it and I know that you really really

  like it

  you have it with you absolutely you all

  the time I do i do because i used to be

  an end you know it's a little bit you're

  carrying something that you wouldn't be

  carrying otherwise but it's so much

  smaller than my old point-and-shoot

  camera combined with the iphone that it

  still feels like I'm unencumbered

  something to bring them into something

  to bring with you

  we're going on a situation where you

  might have taken your point-and-shoot

  it's in your pocket exactly exactly

  exactly the scenario where you take it

  and you really get some fantastic photos

  out of it you you'll get you you

  absolutely get oh come on you didn't

  shoot that with your iphone photos out

  of it

  I don't have much more on the agenda but

  the one thing that's just the thing that

  the blew me away about the google i/o

  keynote yesterday is is like they're

  getting towards the end and

  I don't know what they were talking

  about and all of a sudden surge a comes

  out on stage with his is crazy

  google glass i keep on the comm google

  glasses but they call it google glass

  but it's their glasses but it otherwise

  though you're saying that their google

  glass glasses you know and it's I think

  it's kind of an app code name though

  because itself itself like self aware

  that they're basically just saying that

  there is no glass by calling in class

  their their basic like that the concept

  is that the world becomes glass which i

  kinda like there's I don't know it's

  it's deep on that level but the thing

  blew me away and nothing to do with the

  glasses themselves is that they he said

  like this is the reason he burst out

  onstage seemingly ill-timed it was that

  they had a i asked i mean this is so

  amazing they had an airplane flying over

  San Francisco loaded up with the guys

  wearing stunt men wearing google glasses

  who were broadcasting somehow i don't

  know what kind of crazy wireless

  technology that you get on a little prop

  plane that can get your Wi-Fi to stream

  from the glasses to the stage but they

  were doing it so you could see what they

  were seeing and then the guys jump out

  of the plane and parachute onto the top

  of moscone center

  I mean it sounds like I'm making this

  out then they're up there with BMX bikes

  doing keep doing like BMX earrings like

  I i watch that video you said yeah I

  mean you sent it to me and it struck me

  that it must be it must have been I

  don't know it must have been most much

  more impressive for the audience to

  actually be there live all this is all

  streaming and to get that that sparkly

  gucci feeling that you're watching

  something happened

  streaming live up above you because to

  the rest of us at home it just looked

  like they have helmet cams on there

  wasn't any impressive you I display

  going on in front of their their povs it

  just looked like you know what you can

  do with mike with gopro cameras now as

  which is just stack them on your head

  your head and then do extreme sports and

  it's awesome but i don't know i did it i

  think it's one of those things where you

  had to be there

  yeah I've instructed it it was certain


  stunt but it didn't really sell me out

  with a product was because the product

  of google glass is that you're going to

  have this interface the dead you the

  users are going to see not so much that

  you're going to be streaming live video

  because it's not really the main feature

  of google a supposed to be so I've seen

  other things just like what i described

  with the GoPro things and so they had

  some sort of backpack that was you know

  transmitting that stuff but that's not

  really kind of what they say that Google

  a supposed to be about is supposed to be

  about you know that the the way you can

  overlay information on to what you're

  seeing and we weren't getting that and

  it so it's unfortunate that I mean like

  I said you had to be there must have

  been an awesome spectacle for a live

  event but it didn't translate so well to

  video for us to watch it eventually it

  will I think eventually when you really

  are seeing somebody gracefully as fall

  out of a plane

  oh and you really get that sense that

  it's their point of view like that movie

  strange days then it will be spectacular

  but other otherwise it's just pretty

  commonplace and and you know

  Sergei is not the world's best showman

  really i wanted something I actually

  wanted to kind of talk a little bit

  about is that now that we've seen these

  we've we've had these three huge

  companies keynotes in succession and

  just looking at the difference between

  their keynote culture I think it's

  pretty strict I you know it's beads it's

  pretty I interesting to talk about how

  the the presentation style reflects with

  what's important to the culture because

  when i saw this you know when i watch

  the google one this area one with the

  glass it looks like the crowd was having

  a really good time and the 1i see the

  WWDC keynote and there and they cut away

  to the audience they don't look like

  they having a good time I've never been

  to one but it looks pretty stiff and

  nerdy and then in the microsoft one it's

  like that not even it doesn't compare

  take a corporate before I exactly its

  yeah now I couldn't agree more that it

  it was an incredible demo it's one of

  the most incredible demos and in the

  history of the entire tech industry that

  they had a continuous streaming video

  first person from somebody jumping out

  of an airplane onto the building where

  the event was being held doing BMX

  tricks rappelling down the side of the

  building to jump into a window on the

  third floor and then run up all the way

  up on stage and and shake Sergei's hand

  but exactly what John said where the

  demo the idea is hey this this

  first-person glass stuff is going to

  really come in practical and all the

  ways the little things you do in your

  life well I don't do any of those things

  I don't jump out of airplanes

  I don't do BMX tricks on the roof of the

  building and I'm I don't rappel down

  this side of a five-story point you will

  i mean i think that's it that's it

  no I mean I'm not in a practical sense

  put it you but in AU from a different

  sense you will be doing all those things

  once all those once me once we can wear

  like once the technology exists to

  actually project those experiences more

  directly into our field of vision but

  like again I think that was more

  spectacular to be in that audience and

  watch it happen in real time

  it distracted and you would like it if

  you're a journalist covering a story

  someplace and I got a big thing was

  happening if you have those thoughts on

  that whatever you're seeing you can

  narrate and have ever journalism that

  makes a lot of sense but for just

  extreme sports already have GoPro and

  that does what this did you know and I i

  do agree with you said Adam that if

  there is a reflection of the companies

  like Apple is is really hyper focus on

  practical applications and you know it's

  it's some of the stuff that they'll

  really emphasize and double down on

  isn't really all that impressive it's

  you know they'll spend all this time in

  a demonstration about how you can make

  you know take a bunch of clips you shot

  with your iPhone video clips and put

  them together in iMovie with the theme

  and make this little five-minute thing

  with music and nice fun and a very

  stylish credit pre-made credits thing

  and you can make this little thing that

  little nugget of video for your family

  trip to the lake house up in the

  mountains feel like a real thing and

  whether or not everybody was an iphone

  am at mac actually does that and use

  iMovie that way you at least feel like I

  should be doing that I could do that and

  they really really emphasize here the

  things you you either will do with this

  or you you might feel like you could do

  it and I feel like with google it's it

  that that doesn't even really enter the

  then that they're not that doesn't

  really captivate them that they don't

  they can't get it up for that

  um I i find it really i find apples cast

  of characters really compelling in terms

  of whoo-hoo they bring up to do each

  section of the keynote that you know

  that they just start off with tim cook

  and obviously is no Steve but he's Tim

  Cook and his own character knees and I

  could I could watch him and I could

  listen to him for a while and then they

  bring in Phil who's fun to watch because

  phil is as a character has developed

  over the years since the nineties or

  whatever however long we've been

  watching him do these presentations and

  he's gotten all this confidence and for

  some reason he was very soft-spoken and

  sort of Zen this time around at the

  dough at wwc and then when and then this

  new this this guy Craig federighi with

  that magnificent hair and I could watch

  him do a demo for hours

  I thought he was fantastic and he was

  like he was a little nervous but he

  really flowed well and then Scott

  Forstall who's like basically you know

  more of a like a brazen sort of Freddie

  you know you still smart and controls

  room but like he's definitely more at

  ease with himself and I just like I find

  this is an incredible cast of characters

  to watch to present the the new story of

  the company's development and I don't

  think any of these other big companies

  care enough about working on their cast

  of characters you know specially bomber

  and say gave those are the those guys

  are the front and center then they've

  gotta like they've got to overcome the

  dork factor before i start paying


  yeah with the Apple presentations is

  very clear and i thought this one more

  than almost any other just seems so

  rehearse but that there's you know three

  acts new macbooks the new Mac os10 lion

  third act is iOS 6 and each act has its

  own guy who does that act and nothing

  else and then Tim Cook just bookends it

  like Walt Disney you know

  introducing and then doing a little more

  or like Hitchcock on the old hitchcock

  and chote hitchcock will be there at the

  beginning and say a little something and

  then you see the show and then at the

  end he comes back out just to you know

  say goodbye i was let go to demo and

  it'll slide that says Democrat Alex

  think a very special thing that I was i

  I've been watching the deputies WTF the

  WWDC session videos and do the same

  thing on the slides for that like demo

  and they have enough to show you that

  Emma this is such a at a characteristic

  apple thing that they're they're going

  to do forever yeah it the other

  characteristic apple thing that i like

  and i don't know why i like it but it

  works somehow is that we're going to

  show you a video a promotional video

  they say we made a video I'd like to

  show you to you now is that ok and they

  like ask the audience is though you know

  there's any sort of input there there is

  no there's no buzzer it's not like

  you're there watching american idol and

  get them press a button like yes or no

  but jobs always did that it was like if

  you'd like I shall show to now and and

  he's already walking off stage in the

  videos getting cute up but they still do

  that they did that with the videos that

  they made at WTC I don't know but it

  works somehow it does feel like I feel

  like when I'm out there I feel like well

  thanks for asking i would like to see so

  the glass the google glass is a

  don't hide it is it's also the other

  thing that's really telling about is

  clearly i mean they're not they're not

  pretending that it's a real product and

  I mean they're even saying that the only

  thing they're gonna sell is that people

  who are at i/o have an opportunity now

  to pre-buy for $1,500 a developer unit

  version of it that will be out next year

  like they're already saying it won't be

  till like some time in 2013 when you

  leavin get your hands on it

  not nearly as you know consumer eyes yet

  and I don't think anybody i think this

  is also i think there's some people who

  this is what exactly what they love

  about google that google is willing to

  say look here's the stuff in our labs

  whereas you know can you even imagine if

  Apple said here's something we were

  planning to make maybe two or three

  years from now but you can buy for

  fifteen hundred dollars you can get a

  preview kid wouldn't happen i think the

  way Apple does it is you'll see somebody

  else do it first like a sort of proof of

  concept and then Apple will come out of

  the product that does it better than

  anyone thought that it could be done

  Apple first has to die that anybody

  would ever want it because you're

  talking about

  yeah we have no interest in this

  whatsoever and then they'll announce it

  and say it's available today what it

  what it means what glass means and all

  the attention is getting is that there

  is something there like there's

  something in the space that's really

  interesting and a lot of people are

  going to be trying to solve the problem

  at once but but i think what are also

  says is that such interesting things

  happen when multi-touch came into the

  picture that now there are fun ways

  including voice and Siri and Google now

  great brand and in google glass and

  whatever its competitors will be and

  then you know third and fourth and fifth

  new UI paradigm shifts that are going to

  happen in the next few years that are

  gonna you know that the next huge apple

  game-changers gonna is gonna have and I

  that's why I kinda that's why i sent you

  guys that that link to that leap motion

  that was that's far more impressive to

  me that any of the google glass stuff or

  even the well that's close

  close the show out with that guy I

  honestly hadn't seen that before I know

  you said that the people running around

  somehow i missed you so tell us about

  leave my you seen that before

  John writes in it looks very much like

  wait the Minority Report future supposed

  to be like well yeah the computers is

  recognizing where your hands are

  but in a way that actually was usable

  and works and i remember a few years ago

  there was a demo at Ted I think we're

  guy was using color-coded gloves or

  finger cuffs or something and that was

  neat because he was doing it on a big

  huge you know 12 foot screen or whatever

  in front of them but now this does it

  without any of and without any

  accessories it's just a tiny little

  brick that sits in front of your monitor

  whatever that monitor is whether it's a

  a TV or you know your cinema display

  thunderbolt display or your laptop and

  it senses every one of your appendages

  your fingers in your in your hand and

  your arm and and everything and with

  like a really really good response rate

  so it feels real time and I I honestly

  that they give you go to that demo just

  I'm in the listeners I Lincoln yeah

  it'll be linked up in the show yeah i

  mean like if you watch that demo video

  and you see those guys talking about in

  and demoing it in a way that you know

  it's not it's not just a movie magic

  it's seriously impressive and I think it

  to me watching that demo gave me the

  same feeling that I got when I think his

  name was jeff hahn demo demonstrated

  multi-touch on upon that big on a big

  plasma display the first time not know

  it none of us knowing that two or three

  years later the iphone is going to


  I'm all right the other thing people

  could do if you don't want to go look at

  the show notes it's easy URL leap motion

  dot-com and you can see their demo video

  and it seems hyper-focused on hands

  yeah it's like HIV is let's connect and

  had just look four fingers and your

  hands right yeah and the smart choice

  and well it would basically what it is

  it's touch without touch its touching

  the air to do all these same gestures in

  it but with the added dimension of depth

  and it solves a huge problem i think

  that people don't if they don't think

  about everybody thinks after they saw

  the iphone and especially after the eye

  had I over and over i still get the

  emails but everybody thinks that the mac

  is going to go touch screen and going to

  come out with imax that you can touch

  the screen and I know Craig Hockenberry

  our good friend over it

  twitterrific has said over and over and

  over again just pretend that your

  display in front of you is a touchscreen

  45 minutes and try to keep your arm at

  arm's length distance and see how long

  before you need like a a proper a sling

  to hold your arm up your arm gets tired

  this solves that problem like a

  touchscreen on a full-size display in

  front of you you can't comfortably do it

  there's it's just uncomfortable and in

  addition to the Comfort it covers up too

  much of the content your hands covering

  the stuff that you're looking at this

  really seems like just as a basic

  concept it solves that problem where you

  can keep your hands at a comfortable

  angle not just sticking straight out

  from your body and you can keep you have

  a complete view of the display while you

  make the agenda as long as that sensor

  that little sensor box it's it's

  reasonably close enough to your where

  your hands are

  and is calibrated to the screen in front

  of you however bid that screen i'm

  making a leap here but I didn't intend

  that but as long as its is calibrated to

  the screen then you can really control

  gestures on there on any size screen in

  front of you and and to be honest like I

  think that when and if Apple does a

  big-screen solution it's going to have

  this kind of technology in it not not

  doing you I threw it through a glass

  just touch display all right I like your

  analogy that is to it is to gesture you

  I like gesture in the air you i will

  what Jeff Hans multi-touch was 22 like

  the idea like everybody knew it was cool

  but nobody knew it was going to be used

  in it in the next huge consumer device

  it's a definite I i don't know how i

  missed it's very impressive when we call

  the show i wanna i want to thank you


  john august

  at john august com2 thinking I Adam what

  URL Adam lisa garcia at what's the best

  what's the best URL we should tell how

  much video about that are lonely

  sandwich either one of those sandwich

  somewhere in some ways on comm subway

  sandwich comment if you mention Adams

  name in any subway you'll get a free

  three four you get a footlong of your

  choice so just come in and say sandy

  semi and any subway and you get a get a

  free footlong sandwich on and I'd like

  to thank our sponsors a low clip at all and camera+ pro on the iOS App

  Store has been tremendously fun for me

  thanks guys

  it has been fun shot

  which gives us with John