Cortex 21: The E-Myth Revisited


00:00:00   so it turns out that now I have to read [TS]

00:00:02   the reddit just to get answers from you [TS]

00:00:05   for questions that really should have [TS]

00:00:07   been answered on the show [TS]

00:00:08   what are you talking about so apparently [TS]

00:00:11   you had a theme for your entire year [TS]

00:00:14   this year that you just didn't bring up [TS]

00:00:16   when we were talking about goals and [TS]

00:00:17   planning for 2016 last week it yeah it [TS]

00:00:21   just didn't come up in the conversation [TS]

00:00:22   okay or you didn't draw it out of me [TS]

00:00:26   it's your job as a professional [TS]

00:00:27   interviewer to draw the interesting [TS]

00:00:29   things out of like if I just been told [TS]

00:00:31   that this is an interview show is that [TS]

00:00:33   what this is all i need to do for you [TS]

00:00:36   now let's just say that interviewing is [TS]

00:00:38   not my strong skill or even offering any [TS]

00:00:41   information directing conversations is [TS]

00:00:43   not my skill because this is why I have [TS]

00:00:45   to work with people who do direct [TS]

00:00:46   conversations hmm such as yourself [TS]

00:00:49   the last time we were talking about new [TS]

00:00:52   years resolutions and how mostly we [TS]

00:00:56   think that they are dumb and ineffective [TS]

00:00:59   for various reasons but the thing that i [TS]

00:01:01   didn't mention last time is that i am [TS]

00:01:04   not opposed to the idea of having a [TS]

00:01:09   theme for the year and i'm not exactly [TS]

00:01:12   sure when this idea like cracked into my [TS]

00:01:15   mind but I have noticed people doing [TS]

00:01:18   themes for the year i know several [TS]

00:01:20   people this year who are doing themes [TS]

00:01:22   for the year and so I don't think that's [TS]

00:01:24   a bad idea as a replacement notion for a [TS]

00:01:29   new year's resolution like a theme can [TS]

00:01:32   be something that helps guide your [TS]

00:01:34   decisions over the following year it [TS]

00:01:38   doesn't have to be like a goal that you [TS]

00:01:40   are trying to achieve so i wish i had a [TS]

00:01:46   catchy year of for my theme so I like [TS]

00:01:49   everyone I know who's doing this they [TS]

00:01:51   say oh this is the year of X Linux on [TS]

00:01:54   desktops test this is the year [TS]

00:01:57   linux on the desktop and you're making [TS]

00:02:02   it your own personal goal to a co sure [TS]

00:02:05   that that happens i remember a [TS]

00:02:08   decade-plus ago now being in university [TS]

00:02:11   when I used [TS]

00:02:12   index and thinking this is going to be [TS]

00:02:14   everywhere in no time [TS]

00:02:18   oh how wrong I was yeah and everybody [TS]

00:02:22   else since I wish I could I could come [TS]

00:02:24   up with a single word but what i have [TS]

00:02:28   come to the conclusion that my theme for [TS]

00:02:31   the year if I had to pick a single word [TS]

00:02:34   is i would say the year of less is my [TS]

00:02:39   theme for the year [TS]

00:02:41   mmm and it would really be because [TS]

00:02:44   you're less sounds nice but it really [TS]

00:02:46   should be the year of less and then in [TS]

00:02:49   brackets me I of i have been thinking a [TS]

00:02:55   lot about the kinds of projects that I'm [TS]

00:02:56   involved in [TS]

00:02:57   I was thinking a lot about this on my [TS]

00:02:59   trip to Amsterdam which we talked about [TS]

00:03:01   recently and just thinking in the [TS]

00:03:03   biggest broadest picture of the kind of [TS]

00:03:08   work that I do the kind of side projects [TS]

00:03:11   that i do what do I want to take on what [TS]

00:03:14   do I not want to take on and i have come [TS]

00:03:16   to the realization that i am at the [TS]

00:03:22   limit of the number of projects that i [TS]

00:03:26   can work on that require me to be [TS]

00:03:31   constantly involved in an intimate way [TS]

00:03:34   so obviously youtube videos the two [TS]

00:03:38   podcasts each of these they can't be [TS]

00:03:41   done without me like IM and intimate [TS]

00:03:45   part of of this project and as we have [TS]

00:03:49   discussed i always like to work on [TS]

00:03:50   various side projects and more [TS]

00:03:52   references a thing like i like to do [TS]

00:03:54   this this is a thing that I think is [TS]

00:03:55   good [TS]

00:03:56   you never really know what's going to [TS]

00:03:58   pay off but really none of my side [TS]

00:04:02   projects aside from these two podcasts [TS]

00:04:04   in the past two years have gone very [TS]

00:04:10   many places they don't really see the [TS]

00:04:12   light of day [TS]

00:04:13   yeah they all get killed in the crib wow [TS]

00:04:16   that's that is a really heavy metal [TS]

00:04:20   Wow hotel the drama today great [TS]

00:04:26   I don't think this drama is a perfectly [TS]

00:04:28   apt metaphor sure I'd project is like a [TS]

00:04:30   brand-new baby full of hope [TS]

00:04:32   uh-huh that you just murder yeah right [TS]

00:04:35   yeah you carry on down that landfill i [TS]

00:04:38   partly came to that conclusion because [TS]

00:04:39   as I think I reference the last podcast [TS]

00:04:41   and in Amsterdam one of the the side [TS]

00:04:43   projects that came closest to being [TS]

00:04:45   something real I murdered because a kid [TS]

00:04:49   it was really this this thought of let [TS]

00:04:53   me imagine if this project is wildly [TS]

00:04:57   successful like let's say it's as [TS]

00:04:59   successful as a person can reasonably [TS]

00:05:01   expect that it would be I realized oh [TS]

00:05:04   okay all i will have done for myself is [TS]

00:05:07   add another youtube channel level of [TS]

00:05:10   requirement for my own interaction in [TS]

00:05:13   the project [TS]

00:05:14   what about all the good things that come [TS]

00:05:16   with it up like money more money is [TS]

00:05:19   always better [TS]

00:05:19   there's not a scenario under which more [TS]

00:05:21   money is not better but my my theme is [TS]

00:05:26   the year of less because it is it is [TS]

00:05:29   about recognizing the limits of how much [TS]

00:05:31   i can possibly do right like how much [TS]

00:05:36   can I directly be involved in and out [TS]

00:05:39   and I've come to the conclusion that [TS]

00:05:40   like okay if any of these side project [TS]

00:05:45   that i have worked on that would involve [TS]

00:05:47   me ongoing working on them in the future [TS]

00:05:51   if they're successful at this stage they [TS]

00:05:55   would have to be taking time away from [TS]

00:05:57   other things that I'm doing and so the [TS]

00:06:00   realization that i have had is that if [TS]

00:06:02   for any side projects that i am going to [TS]

00:06:07   work on at this point in the future I [TS]

00:06:09   have to at least envision that if it is [TS]

00:06:12   successful there is a way for it to [TS]

00:06:16   either be done as in a completely [TS]

00:06:20   self-contained it is finished it doesn't [TS]

00:06:23   require updating kind of project or it [TS]

00:06:27   needs to be something that I can turn [TS]

00:06:30   over to somebody else right where i can [TS]

00:06:33   I could say like hire someone if the [TS]

00:06:35   thing is very successful to continue to [TS]

00:06:38   work on it [TS]

00:06:38   and it would not have to be me working [TS]

00:06:40   on the thing sure [TS]

00:06:42   so this is this is what i mean by like [TS]

00:06:44   my theme of the year of Les like les me [TS]

00:06:48   involved in any side projects and so [TS]

00:06:51   I've just been thinking very carefully [TS]

00:06:53   about any of the things that I choose to [TS]

00:06:55   work on of what is the endpoint in this [TS]

00:06:58   if it is successful is it successful in [TS]

00:07:01   the way that it is just done it is just [TS]

00:07:03   finished or is it successful in the way [TS]

00:07:06   that it's something i can turn over to [TS]

00:07:07   somebody else right and if it doesn't [TS]

00:07:09   meet one of those criteria I've decided [TS]

00:07:11   this is no longer a project that I'm [TS]

00:07:14   going to work on I can't create for [TS]

00:07:16   myself another thing like a podcast or [TS]

00:07:19   another thing like a YouTube channel it [TS]

00:07:22   would just put me over the limit for how [TS]

00:07:23   many things that can possibly do and I [TS]

00:07:25   think that's partly why as you said none [TS]

00:07:27   of my side projects in the past have [TS]

00:07:29   come to light really because this was [TS]

00:07:32   the limiting factor that I just didn't [TS]

00:07:34   really think through carefully enough [TS]

00:07:36   about of course you can't take on yet [TS]

00:07:39   another one so it's not necessary that [TS]

00:07:42   the idea of you having side projects is [TS]

00:07:44   over but they're just new kind of rules [TS]

00:07:46   that these side projects need to adhere [TS]

00:07:48   to like the idea of being able to pass [TS]

00:07:51   them to somebody else so like when you [TS]

00:07:53   when an opportunity comes up you have to [TS]

00:07:55   assess if that seems like it would be [TS]

00:07:57   possible for you to consider [TS]

00:07:58   entertaining it [TS]

00:07:59   yes that's exactly right i will never be [TS]

00:08:02   free of side projects [TS]

00:08:03   it's just the way that my brain is if I [TS]

00:08:05   tried to eliminate side projects [TS]

00:08:07   entirely i would just end up i think [TS]

00:08:09   hating my main projects because you have [TS]

00:08:11   to have something else was like oh this [TS]

00:08:12   is a fun thing to work on and so that [TS]

00:08:16   has been largely the criteria I've used [TS]

00:08:18   in the past for side projects is this [TS]

00:08:20   fun and interesting and there are many [TS]

00:08:21   things that are fun and interesting but [TS]

00:08:24   they can't be fun and interesting things [TS]

00:08:26   that spin off ongoing indefinite [TS]

00:08:29   projects in the future like it's just [TS]

00:08:31   not it's just not something that is [TS]

00:08:32   possible and also for the money side [TS]

00:08:35   like to come back to that again it may [TS]

00:08:38   actually I don't know this but it may be [TS]

00:08:41   easier to grow your existing projects to [TS]

00:08:46   make more money from them then it would [TS]

00:08:48   be to start brand new ones in the hope [TS]

00:08:51   that [TS]

00:08:51   it will make you a lot of money yeah [TS]

00:08:53   well this goes this goes back to the [TS]

00:08:55   thing that I've discussed before I think [TS]

00:08:57   everybody should have some notion of how [TS]

00:09:00   much money they earn per active our of [TS]

00:09:02   working and that formula in is involved [TS]

00:09:07   into things like money coming in and [TS]

00:09:09   time going out and you divide those [TS]

00:09:10   those two numbers i'm really scared to [TS]

00:09:12   do that calculation but why are you [TS]

00:09:15   scared to do that I'm just worried it's [TS]

00:09:16   going to show me something I don't want [TS]

00:09:18   to see you can't precisely why you [TS]

00:09:22   should do it yeah but then if it shows [TS]

00:09:25   me that all your time is worth a dollar [TS]

00:09:27   an hour then what do i do like I'm [TS]

00:09:29   scared of the potential bad feelings [TS]

00:09:33   that may give me it's on my list but not [TS]

00:09:36   right now from your list cats on your [TS]

00:09:38   list and it's not right now [TS]

00:09:39   yeah for someone like you you seem like [TS]

00:09:42   you are in just a prime category of [TS]

00:09:44   person who should definitely do this as [TS]

00:09:47   in if I was you I would want to know [TS]

00:09:49   what is the dollar value of hours spent [TS]

00:09:53   per show that you work on em because you [TS]

00:09:58   are a host on real FM but you are also [TS]

00:10:01   an owner of relay FM and so I think you [TS]

00:10:05   like I would want to know as an owner of [TS]

00:10:07   real afm this idea of again you imagine [TS]

00:10:10   yourself as two different people which [TS]

00:10:12   is something we might talk about a [TS]

00:10:13   little bit later but as two different [TS]

00:10:14   people like the owner of the company and [TS]

00:10:17   then someone who is directing and [TS]

00:10:19   employee who is also you to do certain [TS]

00:10:22   kinds of work and so I would want to [TS]

00:10:24   know like what is my mother is the value [TS]

00:10:26   of this employee per hour per project [TS]

00:10:28   but it just so happens that this [TS]

00:10:30   employee is also you that's why I think [TS]

00:10:32   you should totally do it [TS]

00:10:33   yeah don't get me wrong this what we're [TS]

00:10:36   going to talk about later this book that [TS]

00:10:38   we've been reading has actually started [TS]

00:10:40   making me think that I should do this so [TS]

00:10:43   when I say it's on my list was that list [TS]

00:10:46   is like this mentor thing it's knocking [TS]

00:10:48   around in my brain a little bit more so [TS]

00:10:50   maybe we can actually come back to this [TS]

00:10:52   idea on a later episode [TS]

00:10:54   yeah what book will come back to this [TS]

00:10:56   but to return to the theme of the year [TS]

00:10:59   of less what I'm aware of is for [TS]

00:11:02   projects in the future [TS]

00:11:05   and how I track my hourly earnings for [TS]

00:11:08   my business I have to largely focus on [TS]

00:11:11   not increasing the denominator in this [TS]

00:11:14   formula of dollars per hour show write [TS]

00:11:17   the denominator is relatively max out [TS]

00:11:22   like I've done all of these clever [TS]

00:11:23   things about ok my afternoons are [TS]

00:11:25   unproductive time but i can fill [TS]

00:11:27   afternoons with podcast work as a thing [TS]

00:11:30   that I can do which is why we are [TS]

00:11:31   recording right now at like 345 in the [TS]

00:11:35   afternoon which is normally just a [TS]

00:11:36   terrible dead time for me but is a time [TS]

00:11:38   that with some coffee [TS]

00:11:40   I can talk to my good friend Mike and we [TS]

00:11:42   can do some podcasting I figured out [TS]

00:11:44   some of these things but the year of [TS]

00:11:46   less for me is this idea of recognizing [TS]

00:11:49   how new projects could fit into my [TS]

00:11:52   business if they're wildly successful [TS]

00:11:55   and recognizing some limitations on how [TS]

00:12:01   many hours I can put in during the day [TS]

00:12:03   how many hours I want to put in during [TS]

00:12:05   the day and trying to figure out the way [TS]

00:12:09   to make that work out so i am currently [TS]

00:12:12   just in the the very beginning stages of [TS]

00:12:15   a side project that i'm interested in [TS]

00:12:17   working on whether it comes the light of [TS]

00:12:19   day we'll see you at the end of the year [TS]

00:12:21   who knows but i'm working on that side [TS]

00:12:25   project with my side project time [TS]

00:12:26   because i can see if this is successful [TS]

00:12:31   it is the kind of project where I could [TS]

00:12:33   hand it over to somebody that the [TS]

00:12:36   project itself could pay for their [TS]

00:12:38   salary to keep the thing going right and [TS]

00:12:41   that it like that is now a requirement [TS]

00:12:43   for side projects in the future that's a [TS]

00:12:45   good requirement i have to say the idea [TS]

00:12:47   of less is definitely something that is [TS]

00:12:49   a theme for me this year but like in a [TS]

00:12:51   slightly different way and I've already [TS]

00:12:53   acted on it a little bit and I've cut [TS]

00:12:55   down the active hours of recording for [TS]

00:13:00   me by canceling a show or retiring a [TS]

00:13:03   show and dropping tools to weekly shows [TS]

00:13:06   down to Fort Lee we spoke about this who [TS]

00:13:08   you know that that's one of those things [TS]

00:13:09   to me where it's doing less of that type [TS]

00:13:12   of work because the podcasting work [TS]

00:13:14   takes up the most amount of time because [TS]

00:13:16   you're spending multiple [TS]

00:13:18   hours and this is what you do that it's [TS]

00:13:21   blocked out where my of work is a little [TS]

00:13:23   bit more sporadic so I'm trying to just [TS]

00:13:26   cut down a lot of that kind of sheduled [TS]

00:13:29   time where I must be working on [TS]

00:13:33   something so yeah I I'm thinking that [TS]

00:13:37   that is a different theme for me as well [TS]

00:13:38   but in a slightly different way [TS]

00:13:40   do you know I mean how many how many [TS]

00:13:42   hours a week then I guess maybe maybe [TS]

00:13:45   you think on a bi-weekly schedule but [TS]

00:13:47   how many hours have you gotten back with [TS]

00:13:49   those changes do you know roughly [TS]

00:13:50   speaking [TS]

00:13:51   I've probably got back about six to [TS]

00:13:52   seven hours every other week [TS]

00:13:55   that's a pretty big game yeah because [TS]

00:13:57   it's the preparation the recording and [TS]

00:13:59   the editing and I've been able to drop [TS]

00:14:00   that down so I'm kind of at the moment [TS]

00:14:03   of structure of my week where I kind of [TS]

00:14:05   have one week on one week off in that I [TS]

00:14:09   record three shows one week and then [TS]

00:14:12   like six or seven shows the next week [TS]

00:14:15   who and I'm trying to get used to this [TS]

00:14:18   but I think that's a pretty good way of [TS]

00:14:21   doing things because when I feel really [TS]

00:14:23   busy [TS]

00:14:24   I'm like next week will be better and [TS]

00:14:27   that has kind of helped me so far it and [TS]

00:14:30   we're only like a month into it but [TS]

00:14:32   where I feel like I've been really busy [TS]

00:14:33   one weekend like it's okay next week's [TS]

00:14:35   going to have more time and that's been [TS]

00:14:37   quite a nice feeling for me going like [TS]

00:14:41   we do and having done this feud over a [TS]

00:14:43   few different weeks now so I quite like [TS]

00:14:45   that it's very interesting that you [TS]

00:14:47   mention that because one of the idea [TS]

00:14:50   that has been knocking around in my head [TS]

00:14:52   that is under the theme of the year of [TS]

00:14:55   less is trying to figure out some kind [TS]

00:14:58   of schedule like that because I've [TS]

00:15:02   always said the one of the biggest [TS]

00:15:04   downsides about being self-employed is [TS]

00:15:06   that the work never leaves you that that [TS]

00:15:09   you're always thinking about it doesn't [TS]

00:15:11   matter what you're doing it's always on [TS]

00:15:12   your mind and can't sweep it under the [TS]

00:15:16   rug evil which I used to do [TS]

00:15:18   yeah you can't sweep it under the rug [TS]

00:15:19   there's nobody else who's going to pick [TS]

00:15:21   up the problems you know when [TS]

00:15:23   you drop them practice because they're [TS]

00:15:26   all your problems just drop them on the [TS]

00:15:29   floor is like oh I have to clean that [TS]

00:15:31   out and to compare and contrast the [TS]

00:15:36   thing that was the greatest about [TS]

00:15:37   teaching was looking forward to the [TS]

00:15:39   holidays but that was the best part of [TS]

00:15:40   the job without a doubt and I to have [TS]

00:15:43   been just wondering in the theme of year [TS]

00:15:45   of less is if there is a way to build [TS]

00:15:49   back in some kind of schedule like that [TS]

00:15:52   you know i don't know what it would be [TS]

00:15:54   but I've just been toying with the idea [TS]

00:15:55   of what can I do for weeks on and then [TS]

00:15:58   one week is like a low-power week and [TS]

00:16:01   then four weeks on a one-week as a [TS]

00:16:03   low-power to have some kind of cycle in [TS]

00:16:05   the working schedule to do this same [TS]

00:16:08   thing that that it sounds like you are [TS]

00:16:10   beginning to see this idea of chunking [TS]

00:16:12   work in two different kinds of of [TS]

00:16:16   schedule time so that you have some [TS]

00:16:18   sense of like oh this is the busy time [TS]

00:16:21   this is the less busy time this is the [TS]

00:16:22   busy time this is the less busy time as [TS]

00:16:25   opposed to the thing that I don't like [TS]

00:16:26   which is just this constant uniform [TS]

00:16:29   background radiation of work that is [TS]

00:16:31   ever unchanging yeah that's something I [TS]

00:16:33   have been toying around with how could I [TS]

00:16:35   make this work in the year of less today [TS]

00:16:38   it's interesting that you you have done [TS]

00:16:41   something like that so far with your own [TS]

00:16:43   schedule [TS]

00:16:44   yeah it started to happen accidentally [TS]

00:16:46   and then I made some choices [TS]

00:16:49   specifically to make it this way and and [TS]

00:16:52   I'm I'm i'll report back how this is [TS]

00:16:54   going but right now i'm pretty happy [TS]

00:16:56   with it yeah i think there's something [TS]

00:16:58   to be said for that like whenever [TS]

00:16:59   whenever I could as it as a teacher I [TS]

00:17:02   always like to schedule as much as [TS]

00:17:04   possible [TS]

00:17:05   teaching days and non-teaching days like [TS]

00:17:08   let's try to have monday is wall-to-wall [TS]

00:17:11   classes from the morning until the end [TS]

00:17:13   of the day if that means I can get a [TS]

00:17:16   Tuesday where there's only one class or [TS]

00:17:18   two classes [TS]

00:17:19   yeah right like that was way better like [TS]

00:17:21   I hated the couple years where I had a [TS]

00:17:23   schedule where every day was the same [TS]

00:17:25   where there's like others four or five [TS]

00:17:28   classes every single day and there's no [TS]

00:17:31   big chunks of time in between them [TS]

00:17:33   I much prefer to schedule that was super [TS]

00:17:35   lumpy with every [TS]

00:17:36   thing or nothing on on particular days [TS]

00:17:38   except reminds me of my 61 college a [TS]

00:17:42   timetable [TS]

00:17:43   that's why I think of when I think of [TS]

00:17:44   this is I had exactly that I had one [TS]

00:17:46   week was in every day and then another [TS]

00:17:48   week rise in three days but no earlier [TS]

00:17:50   than 1pm and I loved it- loved working [TS]

00:17:54   that way I'm so I think it's kind of [TS]

00:17:56   reminded me of that a little bit and [TS]

00:17:58   cycle I kind of built a lot of my habits [TS]

00:18:02   around that and i think this is pretty [TS]

00:18:04   nice so it's cortex on the busy week [TS]

00:18:06   yeah or okay yeah and it could only be [TS]

00:18:10   this is part of the busy week the kids [TS]

00:18:13   as i said to you before like thursday is [TS]

00:18:16   cortex day it's the only thing I do [TS]

00:18:18   because it's all I can handle which see [TS]

00:18:20   that's why I thought oh it surely I'm on [TS]

00:18:22   the non busy week because this is the [TS]

00:18:24   only thing that you do it because you're [TS]

00:18:25   on the non busy we can make the non busy [TS]

00:18:27   week the busy week i'm not that much [TS]

00:18:30   trouble you're not just the whole thing [TS]

00:18:33   around the show talking to me is not the [TS]

00:18:36   hard part [TS]

00:18:37   it's all my picky demands [TS]

00:18:38   behind-the-scenes that's the hard part [TS]

00:18:39   is that it i have no idea what you're [TS]

00:18:41   talking about was that like how we spent [TS]

00:18:42   like two hours this morning trying to [TS]

00:18:44   find a tool to replace google docs he [TS]

00:18:46   referring to that this is the type of [TS]

00:18:49   stuff that happens on my roster i don't [TS]

00:18:51   know i don't know what you're talking [TS]

00:18:52   about [TS]

00:18:52   cause she don't two hours of fruitless [TS]

00:18:55   endeavor today's episode of cortex is [TS]

00:18:58   brought to you by smile and I get to [TS]

00:19:00   talk to you today about one of my very [TS]

00:19:02   favorite apps and that's PDF man let me [TS]

00:19:04   tell you why I love PDF man it's like a [TS]

00:19:05   Swiss Army knife for working with PDFs [TS]

00:19:08   you have all of the basics covered you [TS]

00:19:09   can fill in and sign forms you can make [TS]

00:19:11   edits to pdfs you can highlight things [TS]

00:19:13   and even use OCR to recognize text see [TS]

00:19:16   you can drag out and put it in another [TS]

00:19:17   application and also you have incredible [TS]

00:19:19   powerful features like redaction word [TS]

00:19:22   exporting page numbering and Bates [TS]

00:19:25   numbering you like a PDF wizard with PDF [TS]

00:19:27   pan and we're pfm for ipad and iphone [TS]

00:19:29   you also be able to take control of your [TS]

00:19:31   contract and forms no matter where you [TS]

00:19:33   are [TS]

00:19:34   PDF parents also also if you are the [TS]

00:19:36   type of person who wants to or has a [TS]

00:19:38   paperless office no more printing [TS]

00:19:40   scanning and faxing you'll just fill in [TS]

00:19:42   and sign with PDF pen and you'll be on [TS]

00:19:44   your way [TS]

00:19:45   I love PDF pen because i have to sign [TS]

00:19:47   contracts and fill in forms a bunch [TS]

00:19:49   because of [TS]

00:19:49   type of work that I do i sign contracts [TS]

00:19:51   sponsorships and stuff like that this [TS]

00:19:53   happens pretty frequently so people will [TS]

00:19:55   send me like maybe a word document or [TS]

00:19:57   PDF i'm lucky i just put into PDF pen [TS]

00:20:00   I'm able to sign it and I can use my [TS]

00:20:02   Wacom tablets like actually sign it [TS]

00:20:04   which is I know I kind of like that and [TS]

00:20:06   then I can export it out and send it on [TS]

00:20:08   the way I mean somebody why even exploit [TS]

00:20:09   his word and just send back the word [TS]

00:20:11   document cuz i know that's what they're [TS]

00:20:12   gonna want PDF makes this so so easy i [TS]

00:20:15   don't need to print things are going to [TS]

00:20:16   scan things it's absolutely fantastic [TS]

00:20:18   smile has a bunch of great tutorials [TS]

00:20:21   from this David's box of mac power users [TS]

00:20:23   frame relay of them these short videos [TS]

00:20:25   we'll teach you everything that you need [TS]

00:20:27   to know about PDF pen seven and you can [TS]

00:20:29   learn all about this and you can learn [TS]

00:20:31   all about this and find those videos at [TS]

00:20:34   smile software.com / cortex PDF pen [TS]

00:20:37   seven and PDF pen pro 7 require os10 [TS]

00:20:39   Yosemite and what beautifully on OS 10 [TS]

00:20:42   el capitan pdf pattern for iOS is [TS]

00:20:45   available from the appstore thank you so [TS]

00:20:47   much to smile and PDF pen for sponsoring [TS]

00:20:49   this week's episode of cortex so we had [TS]

00:20:53   some pretty good feedback on the reddit [TS]

00:20:55   from a user who goes by the name blind [TS]

00:20:58   blonde PhD about goals and I just wanted [TS]

00:21:01   to read this because I thought it was [TS]

00:21:02   really good and did a much better job [TS]

00:21:05   than we did of summing up goals this [TS]

00:21:08   person says that there are psychologists [TS]

00:21:09   who does research in this field and they [TS]

00:21:12   have three points that people should [TS]

00:21:14   think about as general rules of thumb [TS]

00:21:15   for goal-setting white one is make a [TS]

00:21:18   goal specific i want to lose X amount of [TS]

00:21:20   pounds is better than I want to lose [TS]

00:21:22   weight because you have a clear idea of [TS]

00:21:24   where you are and where you need to be [TS]

00:21:26   to achieve your goal point to make the [TS]

00:21:28   gold challenging yet attainable which [TS]

00:21:30   this challenge should force yourself to [TS]

00:21:32   actually change your behavior or work [TS]

00:21:34   hard to attain it and point 3 is the [TS]

00:21:36   person must be committed to a goal goals [TS]

00:21:39   dictated from your boss that you're [TS]

00:21:40   committed to won't work [TS]

00:21:42   we also have evidence that just paying [TS]

00:21:44   someone raised isn't always the best [TS]

00:21:45   method to motivate people either i [TS]

00:21:48   thought these are really good and like [TS]

00:21:50   that last one reading you know that goes [TS]

00:21:52   against what i say about the corporate [TS]

00:21:53   goals like no one is committed to them [TS]

00:21:56   so nobody bothers yeah that that yeah [TS]

00:21:59   that's definitely the case your goals [TS]

00:22:00   dictated from your body [TS]

00:22:01   whatever yeah i don't care i'm not [TS]

00:22:04   committed to this and i like the idea of [TS]

00:22:07   like I want to lose X amount of pounds [TS]

00:22:09   as opposed to I want to lose weight like [TS]

00:22:11   that is a really good way of putting it [TS]

00:22:12   because i need to work out what my goal [TS]

00:22:15   is because right now I just know I want [TS]

00:22:16   to lose some way i have worked out [TS]

00:22:18   exactly how much but I do want to lose [TS]

00:22:20   that's hard to not have a specific goal [TS]

00:22:24   I are you keeping on a spreadsheet at [TS]

00:22:25   least Mike we talked about this last [TS]

00:22:27   time you do have it on spaghetti right [TS]

00:22:28   yeah okay good don't worry you put it on [TS]

00:22:32   a public twitter i can help you do that [TS]

00:22:33   if you want to pass along willingly not [TS]

00:22:35   going to i'm not interested in that look [TS]

00:22:38   at the only way I do that is if one of [TS]

00:22:40   those scales arrives at my home [TS]

00:22:42   oh yeah yeah I'm not buying one okay [TS]

00:22:46   yeah yeah and all you're up to do you [TS]

00:22:49   live like that tell ya that was that was [TS]

00:22:54   my my safety net in saying that is i'm [TS]

00:22:56   pretty sure you don't have my address [TS]

00:22:58   and i need to to provide a an important [TS]

00:23:02   piece of follow-up about what about this [TS]

00:23:05   show [TS]

00:23:06   oh yeah okay yeah from last week's [TS]

00:23:07   episode so couple of hours after we [TS]

00:23:10   record a dino arrives at home who and I [TS]

00:23:15   not a hundred percent sure how we got [TS]

00:23:17   onto this topic but she kind of [TS]

00:23:19   mentioned in passing that you heard [TS]

00:23:24   contact information has been provided to [TS]

00:23:26   you via Casey argue our mutual friend [TS]

00:23:30   mr. Cassilis of the accident tech [TS]

00:23:31   podcast who took advantage of Casey I [TS]

00:23:35   don't know what you're talking to get [TS]

00:23:36   Adina's contact information to talk to [TS]

00:23:38   her about my diet I didn't know talking [TS]

00:23:40   about porque si I just guessed that [TS]

00:23:43   Deena's information [TS]

00:23:44   oh yeah nobody else wasn't was involved [TS]

00:23:47   or is going to be implicated why it's [TS]

00:23:49   too late i am sticking to my story [TS]

00:23:51   yeah sure you are i assented in a [TS]

00:23:54   suggestion today you know she asked for [TS]

00:23:56   suggestions for you and so I center one [TS]

00:23:58   where was funny we were talking about [TS]

00:23:59   this last night just like I he sent me [TS]

00:24:01   one message to send one back and you [TS]

00:24:03   never replied and make it as great as a [TS]

00:24:06   key to this is how is he just doesn't [TS]

00:24:08   reply to messages is totally fine and do [TS]

00:24:10   reply to messages just eventually even [TS]

00:24:13   and sometimes we've completely different [TS]

00:24:15   things to what the message about that [TS]

00:24:17   for you didn't reply to it i'm looking [TS]

00:24:18   at the dates on this I message [TS]

00:24:20   conversation and it is two weeks example [TS]

00:24:23   here for it yeah that's what i said [TS]

00:24:24   replies they never come with it I i [TS]

00:24:29   don't think i don't think it's a secret [TS]

00:24:30   at this point anybody who listens to me [TS]

00:24:32   on podcast that they know i am very [TS]

00:24:34   difficult to get in touch with even [TS]

00:24:35   under the best of circumstances even if [TS]

00:24:37   you have my own method for making sure [TS]

00:24:39   unless you're animating that's true [TS]

00:24:42   unless i'm looking for distraction [TS]

00:24:44   definitely the i imagine i can only [TS]

00:24:46   imagine that you send messages to [TS]

00:24:48   everyone until somebody replies [TS]

00:24:50   yeah like please someone get me out of [TS]

00:24:52   this everybody look at this funny [TS]

00:24:55   Buffalo stock footage that's what i do [TS]

00:24:58   in between last episode in this episode [TS]

00:25:00   you set me a task em to read a book [TS]

00:25:04   called the e-myth revisited l.m.a.o I [TS]

00:25:09   asked you why are we doing this now [TS]

00:25:12   shouldn't we set homework for the [TS]

00:25:14   listener and you told me specifically [TS]

00:25:18   that we should not tell people to read [TS]

00:25:19   this book that what that was not exactly [TS]

00:25:23   what I said alright well let me find [TS]

00:25:25   exactly what you said I don't let the I [TS]

00:25:26   message conversation maybe I've put my [TS]

00:25:29   own my own I think you have made your [TS]

00:25:32   own spin on this i suggested i suggested [TS]

00:25:36   that you read this book because the [TS]

00:25:38   topic of of doing the follow-up on year [TS]

00:25:41   themes came up and as listeners will see [TS]

00:25:45   shortly i think that the e-myth [TS]

00:25:48   revisited aligns with the theme of the [TS]

00:25:52   year of less in the same way that one of [TS]

00:25:55   the one of the books are recommended on [TS]

00:25:56   audible for cortex was a essentialism [TS]

00:26:00   which is a book that i read recently [TS]

00:26:01   which also aligns with the year of less [TS]

00:26:04   so I just thought the e-myth would be [TS]

00:26:06   would be something to have you read to [TS]

00:26:09   have us discuss on the next show this [TS]

00:26:12   show this show I just want to preface [TS]

00:26:16   this whole conversation here by saying [TS]

00:26:18   that the listener don't feel like you [TS]

00:26:20   have to pause and go and get this book [TS]

00:26:22   and listen to it or read it [TS]

00:26:25   actually I would implore that you do not [TS]

00:26:28   do that do not listen to this or read [TS]

00:26:32   this [TS]

00:26:33   just listen to this conversation my hope [TS]

00:26:35   is that i will give you or we will give [TS]

00:26:37   you all of the value that you're going [TS]

00:26:40   to need from this book over the course [TS]

00:26:44   of this discussion [TS]

00:26:45   oh yeah why did you read this book i [TS]

00:26:47   counted this book even come into your [TS]

00:26:50   view in the first place [TS]

00:26:53   ok let me tell you the story with this [TS]

00:26:56   book [TS]

00:26:56   yeah this falls into the category of [TS]

00:26:59   books that i sometimes mentioned [TS]

00:27:03   recommend to people i think of as [TS]

00:27:04   business books know that I don't just [TS]

00:27:07   mean books that are for business people [TS]

00:27:10   but they're there is like a genre of [TS]

00:27:12   books which are not as terrible is like [TS]

00:27:17   a self-help book would be like some help [TS]

00:27:20   books are just awful yet what they're [TS]

00:27:21   just totally useless and in my mind [TS]

00:27:24   business books is a category of books [TS]

00:27:26   that usually include like people who [TS]

00:27:28   have accomplished something writing some [TS]

00:27:31   book with advice about how they have [TS]

00:27:32   accomplished a thing [TS]

00:27:34   yeah I for I've read a bunch of these [TS]

00:27:35   books as well yeah but I don't mean to [TS]

00:27:37   say that they are for businesses [TS]

00:27:39   necessarily sure [TS]

00:27:40   so this is just a category a book that i [TS]

00:27:42   have always read to some degree in [TS]

00:27:47   because I think oh I would like to do [TS]

00:27:50   some kind of self-improvement but [TS]

00:27:53   there's nothing useful in the [TS]

00:27:55   self-improvement section so this is the [TS]

00:27:57   more actionable part of that that [TS]

00:27:58   section of the bookstore right and so I [TS]

00:28:01   do not know how I originally came across [TS]

00:28:05   the e-myth revisited but at some stage i [TS]

00:28:08   read it and i remember i read it when I [TS]

00:28:11   was a teacher i think back in long time [TS]

00:28:14   ago probably when I was still teaching [TS]

00:28:15   my first school and I read it back then [TS]

00:28:20   and I thought well this book is terrible [TS]

00:28:24   and useless and that's not bad [TS]

00:28:30   mhm and a couple months ago I was [TS]

00:28:36   talking with a fellow youtube friend of [TS]

00:28:39   mine and somehow the topic of the book [TS]

00:28:41   came up i was vaguely discussing ideas [TS]

00:28:44   with this person about the the year of [TS]

00:28:46   less even though it wasn't under that [TS]

00:28:47   exact title they were doing something [TS]

00:28:49   that was sort of similar and this person [TS]

00:28:53   mentioned the e-myth revisited as a book [TS]

00:28:56   and suggested that I try rereading it i [TS]

00:28:59   did read it and it was interesting [TS]

00:29:02   because at the time that i read it when [TS]

00:29:05   I was a teacher and I was trying to get [TS]

00:29:07   something off the ground there was [TS]

00:29:09   nothing of value to be derived from that [TS]

00:29:12   book for me but fast forward eight ten [TS]

00:29:17   years when i'm actually a person who is [TS]

00:29:20   now running my own very small business [TS]

00:29:23   with just myself as the one person who [TS]

00:29:25   works for it [TS]

00:29:26   this book now does have something of [TS]

00:29:29   value to say to someone in my exact [TS]

00:29:32   position so it is the reading of this [TS]

00:29:35   book I thought haha ok i am now in the [TS]

00:29:38   position where there is value to be [TS]

00:29:41   derived from this book I agree mostly [TS]

00:29:45   but not completely i believe this book [TS]

00:29:48   is terrible but I don't think it's [TS]

00:29:49   useless and and I think that you it is [TS]

00:29:53   possible to derive value from this if [TS]

00:29:56   you're just in a position of having a [TS]

00:29:57   side thing that you like you can fully [TS]

00:30:00   employed I i think this could help [TS]

00:30:02   someone think about things to take their [TS]

00:30:05   side business to a full business i think [TS]

00:30:07   it's possible to do that there are many [TS]

00:30:10   problems with this book that we will get [TS]

00:30:12   into that but i can easily see how you [TS]

00:30:15   have someone and how you did in your [TS]

00:30:17   position like completely miss what he [TS]

00:30:19   was trying to get up [TS]

00:30:21   who but i do think that there is some [TS]

00:30:23   value in it but i think the book could [TS]

00:30:25   be a tenth of the size and to read you [TS]

00:30:28   get the exact same value out that this [TS]

00:30:31   is a fundamental property of all [TS]

00:30:34   business books they are too long [TS]

00:30:37   this is easily one of the worst for this [TS]

00:30:39   that I've ever read [TS]

00:30:40   though it really really is a media that [TS]

00:30:43   usually these books do tend to be too [TS]

00:30:46   long and they peppered with like a bunch [TS]

00:30:48   of crap and a bunch of just like going [TS]

00:30:51   over the same thing multiple times and I [TS]

00:30:54   think maybe some people find value and [TS]

00:30:56   actually helps drive home the point but [TS]

00:30:57   on the whole I think that's kind of [TS]

00:30:59   wasted but i think this book suffers [TS]

00:31:01   from that end in brand new heights that [TS]

00:31:04   I had not yet come into contact with so [TS]

00:31:07   let's talk about all right let's talk [TS]

00:31:08   about what this book is one of the first [TS]

00:31:10   things you need to know is that the e in [TS]

00:31:13   emails stands for entrepreneurial I [TS]

00:31:15   thought it meant like online right but [TS]

00:31:18   this is actually quite an old book so [TS]

00:31:21   yeah this is like written in the 90s [TS]

00:31:23   because at one point during the towards [TS]

00:31:24   the end he talks about the coming [TS]

00:31:26   changes the millennium was like all know [TS]

00:31:28   our order book it feels like the coming [TS]

00:31:34   millennium uh this explains a lot about [TS]

00:31:37   you because there's very little anything [TS]

00:31:41   in this book that is close to the [TS]

00:31:43   internet like you kind of get this [TS]

00:31:45   feeling for out that like this guy just [TS]

00:31:47   hates the internet but no it's because [TS]

00:31:49   the internet doesn't really exist yet in [TS]

00:31:51   one way that we know it to be now [TS]

00:31:53   yeah he's not avoiding the elephant in [TS]

00:31:54   the room and he talks about IBM [TS]

00:31:56   constantly talks about IBM it's like why [TS]

00:32:00   do you love IBM so much like all because [TS]

00:32:02   it's the late nineties right [TS]

00:32:04   IBM which feels like a brontosaurus [TS]

00:32:08   lumbering across the plains when you [TS]

00:32:10   talk about it now there was one thing [TS]

00:32:11   that I had to do was halfway through [TS]

00:32:13   this book and I was really excited and [TS]

00:32:15   and it didn't give me what I wanted was [TS]

00:32:17   just to check to see if this guy's [TS]

00:32:18   business was still in business who it is [TS]

00:32:21   so he has a company called e-myth [TS]

00:32:23   worldwide right and and that they're [TS]

00:32:26   like basically management consultancy [TS]

00:32:28   and business consultancy firm and this [TS]

00:32:31   book is intended to sum up a lot of what [TS]

00:32:34   they do and what they help people do [TS]

00:32:36   which is to help people turn around [TS]

00:32:39   their small businesses when they're in [TS]

00:32:40   trouble [TS]

00:32:41   yeah so that's kind of the fundamental [TS]

00:32:44   if we're talking for a moment about the [TS]

00:32:45   content of the book yeah the the sales [TS]

00:32:49   pitch of it might be that it is for [TS]

00:32:52   someone who is running a small [TS]

00:32:54   business feels ridiculously overwhelmed [TS]

00:32:58   and overburdened by the business and is [TS]

00:33:00   having a difficult time figuring out [TS]

00:33:01   what exactly the problem is i think that [TS]

00:33:05   might be the sales pitch forward and [TS]

00:33:08   that might also be why someone can now [TS]

00:33:10   see like okay I was in a position to [TS]

00:33:12   drive some value from this book later in [TS]

00:33:16   a way that I was not in a position to [TS]

00:33:17   drive value from it before i even had a [TS]

00:33:19   business to be running at all like i was [TS]

00:33:21   just do the experiments so I have lots [TS]

00:33:23   of notes and I was taking these notes as [TS]

00:33:26   I was listening to a book III got the [TS]

00:33:28   audio book which is lovingly narrated by [TS]

00:33:30   mr. Michael Gerber the author i think [TS]

00:33:33   that was a mistake all it was a horrible [TS]

00:33:37   mistake [TS]

00:33:38   so you told me at some point as I [TS]

00:33:40   recommended that you you read this I [TS]

00:33:42   know Mike that you do not read books did [TS]

00:33:45   not only listen to audiobooks is [TS]

00:33:48   perfectly fine [TS]

00:33:49   yeah and so I said okay you might as [TS]

00:33:51   well just listen to this audio book and [TS]

00:33:53   there are many cases with audio books [TS]

00:33:54   where I think many non-fiction books [TS]

00:33:56   benefit from being audio books because [TS]

00:33:58   they they help get you through boring [TS]

00:34:01   sections like you can just kind of plow [TS]

00:34:03   on in a way that's a little bit more [TS]

00:34:04   difficult when you are physically [TS]

00:34:06   reading a book [TS]

00:34:07   yeah i don't think i would have finished [TS]

00:34:08   this if i was reading it right that [TS]

00:34:10   might normally be the case but when I [TS]

00:34:13   discovered that you listened to the [TS]

00:34:15   audiobook and it was read by the author [TS]

00:34:17   i thought oh no and a sounds like a [TS]

00:34:22   terrible idea because the author is a [TS]

00:34:27   slightly crazy person [TS]

00:34:28   yeah some ways i have never listened to [TS]

00:34:30   it but I predicted that this was this [TS]

00:34:32   was not going to be a good thing to have [TS]

00:34:33   the author rebased this audiobook you [TS]

00:34:35   need to hear this [TS]

00:34:37   so like i'll put a link in our show [TS]

00:34:40   notes to the audible page which I [TS]

00:34:42   believe has a sample on it easy to hear [TS]

00:34:46   him how he talks [TS]

00:34:48   em and I think it will help and you [TS]

00:34:51   wanted you do that now [TS]

00:34:52   okay let me let me let me actually here [TS]

00:34:54   with ya I want you to hear what this guy [TS]

00:34:56   sounds like I gotta listen out risking [TS]

00:35:00   capital to make a profit [TS]

00:35:02   this is simply not so the real reasons [TS]

00:35:06   people [TS]

00:35:06   start businesses have little to do with [TS]

00:35:09   entrepreneurship in fact this belief in [TS]

00:35:13   the entrepreneurial myth is the most [TS]

00:35:15   important factor in the devastating rate [TS]

00:35:18   of small business failure today [TS]

00:35:21   ok i just listened to a little section [TS]

00:35:23   of it this is a little bit like the [TS]

00:35:25   actor who plays fazzini in the princess [TS]

00:35:29   bride the Sicilian it was Wallace Shawn [TS]

00:35:33   yeah it's like if Wallace Shawn was [TS]

00:35:38   doing a really professional reading of [TS]

00:35:40   something like he could tone down the [TS]

00:35:43   way he sounds but I I imagine this would [TS]

00:35:47   be quite difficult to listen to for [TS]

00:35:49   however many hours it is eight hates [TS]

00:35:52   eight long hours our you have like it [TS]

00:35:55   was long [TS]

00:35:56   so let me go chronologically through [TS]

00:35:58   some of the things that stuck out to me [TS]

00:36:02   in this book so one of the first things [TS]

00:36:03   that mr. Grover talks about is small [TS]

00:36:07   business owners and how when people [TS]

00:36:11   start their own businesses they work way [TS]

00:36:13   more than they should be working and the [TS]

00:36:16   but the problem is that they did doing [TS]

00:36:18   the wrong type of work for them for them [TS]

00:36:21   which i thought was really interesting [TS]

00:36:22   because I can definitely associate with [TS]

00:36:25   that and you can sew and I think that [TS]

00:36:27   some one of the things that's driven us [TS]

00:36:29   both to consider doing less is that we [TS]

00:36:32   find that sometimes we're doing the work [TS]

00:36:34   that we not necessarily should be who [TS]

00:36:37   and this goes into this whole thing this [TS]

00:36:41   whole like one of the things that [TS]

00:36:42   underpin this entire book is that people [TS]

00:36:46   are one of three types of person and [TS]

00:36:49   you're an entrepreneur manager or [TS]

00:36:51   technician and that it's possible to [TS]

00:36:53   move between them but you need to think [TS]

00:36:55   about things in different ways and [TS]

00:36:57   different types of skills and one of the [TS]

00:36:59   things that he talks about which i think [TS]

00:37:00   is really interesting is that when [TS]

00:37:02   people leave their jobs to start [TS]

00:37:04   businesses they usually in the [TS]

00:37:06   technician Faison the technician mindset [TS]

00:37:09   as and they are the person doing the [TS]

00:37:11   work and they can do the work and they [TS]

00:37:13   do the work well but they don't see why [TS]

00:37:15   they should be doing that work for [TS]

00:37:17   someone else they should be doing that [TS]

00:37:18   work [TS]

00:37:19   for themselves so they go off and start [TS]

00:37:21   their businesses but they don't get out [TS]

00:37:23   the technician mindset and all they keep [TS]

00:37:25   doing is just the work always and then [TS]

00:37:28   get bogged down in all the other things [TS]

00:37:31   that it takes to run a business and then [TS]

00:37:33   it can get a bit overwhelming that is by [TS]

00:37:35   far away the key value in this book [TS]

00:37:40   yeah unfortunately it comes really soon [TS]

00:37:42   keep it looking just like to the first [TS]

00:37:44   hour and you've got all you need and I [TS]

00:37:46   didn't know this when I was listening to [TS]

00:37:49   it i'm lookin at lookin at my my notes [TS]

00:37:52   from the book and I could see his [TS]

00:37:54   breakdown of the manager and the [TS]

00:37:56   technician and the entrepreneur at least [TS]

00:37:59   in my ebook reading of it is on page 24 [TS]

00:38:02   of 204 [TS]

00:38:04   yeah what is it like he goes into more [TS]

00:38:07   detail and there's a whole massive [TS]

00:38:10   section later which is completely [TS]

00:38:11   pointless in my opinion but this is the [TS]

00:38:13   key thing that comes out of this book [TS]

00:38:15   that I think is really interesting and [TS]

00:38:17   the idea of breaking out of the [TS]

00:38:19   technician becoming the manager and [TS]

00:38:20   being the entrepreneur like having to [TS]

00:38:22   think about all of those things and you [TS]

00:38:23   must be all of them [TS]

00:38:24   yeah a certain types of your business [TS]

00:38:26   and and that is a really interesting [TS]

00:38:28   thing and the idea of most people [TS]

00:38:30   leaving their jobs just being [TS]

00:38:32   technicians and not transitioning is [TS]

00:38:35   something so many people have to deal [TS]

00:38:37   with and usually like I won't happen for [TS]

00:38:38   me is it just all fell on me and I came [TS]

00:38:41   to realize a lot of this stuff but it [TS]

00:38:44   was kind of overwhelming to begin work [TS]

00:38:46   was like all you have to do it all now [TS]

00:38:47   who you know and and that was a big [TS]

00:38:50   thing a big turning point for me and [TS]

00:38:52   something i'm slowly trying trying to [TS]

00:38:54   transition out of but still like my [TS]

00:38:56   transitions a long way away and this [TS]

00:38:58   book has helped me think about someone [TS]

00:39:00   itself and there is a little bit more [TS]

00:39:02   about to come just want to really hammer [TS]

00:39:04   home this point because it is really one [TS]

00:39:07   of the only points but what I found it [TS]

00:39:12   was quite striking as he is trying to [TS]

00:39:14   talk about what kinds of people end up [TS]

00:39:17   going into business for themselves and [TS]

00:39:20   it is very likely that you know if you [TS]

00:39:24   are listening to the podcast and you [TS]

00:39:25   have started your own business or you [TS]

00:39:27   are currently working on side projects [TS]

00:39:29   that [TS]

00:39:30   you are someone who is very competent [TS]

00:39:34   and you're very competent probably at [TS]

00:39:36   whatever it is you're doing at work and [TS]

00:39:39   this is the ideal IQR the technician you [TS]

00:39:42   are the person at work who is getting [TS]

00:39:44   things done right or you have some skill [TS]

00:39:47   on the side that you are attempting to [TS]

00:39:49   leverage that you are very good at and [TS]

00:39:52   this is the idea of the technician you [TS]

00:39:55   are technically able at your skill [TS]

00:39:59   this is why your boss employees you or [TS]

00:40:01   it is why you think about doing [TS]

00:40:04   something on the side that involves this [TS]

00:40:06   skill and that from the from the [TS]

00:40:09   perspective of the technician your boss [TS]

00:40:12   or your manager there people who just [TS]

00:40:14   kind of get in the way of whatever it is [TS]

00:40:17   that you're trying to do and that that's [TS]

00:40:19   the feeling that you have and so mom the [TS]

00:40:23   the thing that really struck home with [TS]

00:40:25   me about this is thinking again when i [TS]

00:40:27   was teaching is this feeling of there [TS]

00:40:30   were many lessons that I could do with [TS]

00:40:33   the kid that I thought were really great [TS]

00:40:35   lessons that got them involved and got [TS]

00:40:37   them interested but then this feeling of [TS]

00:40:39   oh the whole structure of the school [TS]

00:40:42   requires that the students write things [TS]

00:40:45   down at regular intervals and if we [TS]

00:40:47   don't have something in their notes then [TS]

00:40:49   this lesson didn't happen and so this is [TS]

00:40:51   that that frustration of like I can put [TS]

00:40:53   together a good interesting lesson but [TS]

00:40:56   the bosses and the structure above are [TS]

00:40:58   the thing that are frustrating me [TS]

00:41:00   limiting me so it's like boy I would [TS]

00:41:02   love to work for myself and this idea [TS]

00:41:06   that because you are skilled at [TS]

00:41:09   something you will very naturally end up [TS]

00:41:12   creating a business around your skill [TS]

00:41:17   whatever it is that you are able to do [TS]

00:41:19   and the problem is however that this [TS]

00:41:25   role this person that you can be the [TS]

00:41:27   technician the person who is good at [TS]

00:41:29   making something is not the same skill [TS]

00:41:33   as someone who is running a business for [TS]

00:41:36   someone who is self-employed you have [TS]

00:41:39   created a job for yourself around your [TS]

00:41:43   skill [TS]

00:41:44   but if you just continue to do that all [TS]

00:41:48   the time you're going to run into [TS]

00:41:50   problems and I've discussed this with [TS]

00:41:52   some other people and and this is in the [TS]

00:41:56   theme of the year of less is this [TS]

00:41:58   realization like what we were talking [TS]

00:42:00   about in the beginning of like boy I [TS]

00:42:02   sure could create another youtube [TS]

00:42:05   channel like I would know how to make a [TS]

00:42:08   youtube channel that would be [TS]

00:42:09   interesting and that people would want [TS]

00:42:10   to watch like I could make youtube [TS]

00:42:11   channels on various topics but if I keep [TS]

00:42:14   acting in this role of technician i'm [TS]

00:42:18   just going to end up causing from myself [TS]

00:42:20   more and more problems because i'm just [TS]

00:42:22   going to run out of ability to do stuff [TS]

00:42:25   or just not understand like what is the [TS]

00:42:28   direction that the business should take [TS]

00:42:30   that like that to me is the real [TS]

00:42:32   interesting key like the technician is [TS]

00:42:34   the one who gets things started [TS]

00:42:37   who is able to create something of value [TS]

00:42:39   that other people want but that if you [TS]

00:42:42   keep operating in only this mindset [TS]

00:42:47   you're going to eventually drive [TS]

00:42:50   yourself into a bunch of problems [TS]

00:42:53   this is a really good thing to think [TS]

00:42:54   about who and the whole idea of just [TS]

00:42:58   having to consider that you've got your [TS]

00:43:02   going to have a lot of new things to do [TS]

00:43:04   and it's not just the work any more [TS]

00:43:07   minutes it's really this is why i think [TS]

00:43:10   it's useful for people that have a side [TS]

00:43:11   business to learn this before because [TS]

00:43:14   then they know before they do it that [TS]

00:43:16   you're gonna have to consider all these [TS]

00:43:18   different things [TS]

00:43:19   yeah there's going to be much more that [TS]

00:43:20   you that you have to do that you're not [TS]

00:43:23   necessarily expecting yeah i think that [TS]

00:43:26   was just-- that's just a really great [TS]

00:43:28   point and it's something that I had [TS]

00:43:30   vaguely thought about the TV go go back [TS]

00:43:33   and listen to earlier cortex was like I [TS]

00:43:35   do talk about this idea of thinking [TS]

00:43:38   about myself as like this CEO of grey [TS]

00:43:41   incorporated and as an employee of grey [TS]

00:43:44   incorporated right and they're there are [TS]

00:43:46   different ways that you have to think I [TS]

00:43:49   think even when we were discussing first [TS]

00:43:52   doing this podcast you know I i think i [TS]

00:43:54   explicitly told you a couple points like [TS]

00:43:56   okay I'm thinking of this not into [TS]

00:43:57   terms like boy is the thing that I can [TS]

00:43:59   do i'm trying to think of this in terms [TS]

00:44:01   of if I was the the CEO of a company is [TS]

00:44:05   this something i would say yes one of my [TS]

00:44:07   employees should do like this podcast [TS]

00:44:09   called cortex [TS]

00:44:10   yeah we have a good relationship like [TS]

00:44:13   that and I don't know if you have this [TS]

00:44:15   of other people but there are times [TS]

00:44:17   where we would you know you would say oh [TS]

00:44:20   I would say like we're talking about [TS]

00:44:21   this strictly business now [TS]

00:44:23   yeah and we have a conversation which is [TS]

00:44:25   without the friendship is like this is [TS]

00:44:27   purely a business conversation CEO to [TS]

00:44:30   CEO kind of stuff [TS]

00:44:31   yeah we've done that many times and it's [TS]

00:44:33   very helpful yeah so we just put the [TS]

00:44:35   friendship at the door we need to talk [TS]

00:44:36   about business for a moment and then we [TS]

00:44:37   can pick it up later and i like that [TS]

00:44:39   thinking and there's a part way later in [TS]

00:44:42   the book which was quite useful to me is [TS]

00:44:44   thinking about having an organizational [TS]

00:44:46   chart in your business [TS]

00:44:47   yes that is the second valuable ideas [TS]

00:44:49   book The End exactly and and this is [TS]

00:44:53   something that I'm thinking a bit about [TS]

00:44:55   on wondering like how would we do this [TS]

00:44:57   at really a family we probably should do [TS]

00:44:59   this and I brought this up to Stephen [TS]

00:45:01   and he's now going to hear the idea [TS]

00:45:03   because i have not explained it to him [TS]

00:45:04   yet [TS]

00:45:05   um I'm basically what government does he [TS]

00:45:08   explains this like it creates this [TS]

00:45:10   business called which ink and there's [TS]

00:45:13   these two people and they run the [TS]

00:45:15   business together and at one point they [TS]

00:45:17   sit down and they mapped out in an ideal [TS]

00:45:20   world what are all of the jobs that need [TS]

00:45:22   to occur in this business like coo [TS]

00:45:25   president vice president of marketing [TS]

00:45:27   marketing person vice president of sales [TS]

00:45:30   sales person and then between those two [TS]

00:45:32   people that the only two people in the [TS]

00:45:34   business they divide up every single job [TS]

00:45:36   and sign contracts for those jobs so one [TS]

00:45:40   person is like the COO the vice [TS]

00:45:43   president of production and the [TS]

00:45:45   production person the other is like the [TS]

00:45:48   vice president of marketing the [TS]

00:45:50   marketing person the vice president of [TS]

00:45:51   sales and sales person and they talked [TS]

00:45:54   together and they work out who the best [TS]

00:45:55   person for the job they take all of [TS]

00:45:57   those roles and he said what it allows [TS]

00:45:59   you to do is to think in the business [TS]

00:46:02   you're doing the stuff and think on the [TS]

00:46:04   business so you are the salesperson and [TS]

00:46:07   the salespersons boss right and thinking [TS]

00:46:09   about those two roles for yourself [TS]

00:46:11   helps you do the work and advanced your [TS]

00:46:14   business at the same time and then later [TS]

00:46:16   you can become the vice president of [TS]

00:46:19   sales as you hire a sales person and [TS]

00:46:21   they take your old job and I thought [TS]

00:46:23   that way of thinking about it is really [TS]

00:46:25   smart because me and Stephen were [TS]

00:46:26   talking about what we want our goals to [TS]

00:46:28   be for our business this year and we [TS]

00:46:30   actually had this conversation of the [TS]

00:46:31   last week we were both in the mindset of [TS]

00:46:33   that and one of the things that we were [TS]

00:46:38   talking about and then one of the things [TS]

00:46:39   i know i want us to have some help this [TS]

00:46:42   year but we don't really know what that [TS]

00:46:44   is [TS]

00:46:45   yeah right i think this is going to be a [TS]

00:46:47   great way for us the workout what is the [TS]

00:46:49   help we need on what are the roles that [TS]

00:46:51   person should fill yeah but that's [TS]

00:46:54   exactly what this is this this idea [TS]

00:46:56   there's something I've I tried to some [TS]

00:46:59   extent to do it myself I think it's a [TS]

00:47:01   little harder when you're just a single [TS]

00:47:02   person because you're every single job [TS]

00:47:05   yet because you're every single job and [TS]

00:47:07   so it's less differentiated whereas I [TS]

00:47:08   think if you have to it's a lot easier [TS]

00:47:10   to say okay yes obviously you do this [TS]

00:47:12   and I do this but it is really useful to [TS]

00:47:17   try and think about the company as it [TS]

00:47:20   exists without you even if you are an [TS]

00:47:25   integral part of it and so I'm actually [TS]

00:47:27   looking at the the chart that he has [TS]

00:47:29   right now and so yes he has no divided [TS]

00:47:31   up between even going so far as like the [TS]

00:47:34   shareholders like you are the [TS]

00:47:37   shareholders and then design the company [TS]

00:47:41   as though your only role was as a [TS]

00:47:44   shareholder if you couldn't do any of [TS]

00:47:47   the things that the company does what [TS]

00:47:49   are all of the roles that need to be [TS]

00:47:51   filled and so like that that's the thing [TS]

00:47:53   that you and Stephen could do because [TS]

00:47:54   you are shareholders of relay you could [TS]

00:47:57   think okay let's say we couldn't be [TS]

00:47:59   involved directly it's okay well we [TS]

00:48:02   would need hosts we would need someone [TS]

00:48:05   who manages the hosts and then so then [TS]

00:48:07   like there's a vice president of talent [TS]

00:48:09   management something almost like that [TS]

00:48:12   that job [TS]

00:48:14   we will also have the vice president of [TS]

00:48:16   dealing with gray right via the whole [TS]

00:48:19   division there's a there's a gray [TS]

00:48:21   vertical on this chart [TS]

00:48:24   Frank is just for managing the great [TS]

00:48:27   handler ya rais pillow fluffer [TS]

00:48:29   yeah I like this this and this is [TS]

00:48:31   perfect yeah and Mike feels all these [TS]

00:48:33   rules right now yeah but obviously that [TS]

00:48:35   you have more fluff my pillows at a [TS]

00:48:37   later date but yes I think this this is [TS]

00:48:41   helpful if you are a single person i can [TS]

00:48:44   imagine that in a company where it's the [TS]

00:48:46   two of you that this seems like [TS]

00:48:49   something that would be vital [TS]

00:48:52   it's a vital tool to help think about [TS]

00:48:54   the organization of the business and [TS]

00:48:56   it's a vital tool to delineate clearly [TS]

00:48:59   ok who is in charge of what instead of [TS]

00:49:03   ok one of us just picks up at work when [TS]

00:49:05   it's available like really have it [TS]

00:49:07   written down and laser clear who you are [TS]

00:49:11   as though the company was a much bigger [TS]

00:49:13   thing than it really is [TS]

00:49:14   yes I really like that thinking it was [TS]

00:49:16   another very useful thing that came out [TS]

00:49:18   of the book for me and something i'm [TS]

00:49:20   going to think a little bit more about [TS]

00:49:21   look at how we could maybe implement [TS]

00:49:23   something like that that is the second [TS]

00:49:26   valuable idea in the book which come [TS]

00:49:29   comes for me on page 126 so there's a [TS]

00:49:32   hundred-page gap between the two ideas [TS]

00:49:34   and then let's talk about some of the [TS]

00:49:37   things that happen in those 100 pages [TS]

00:49:39   shall we yeah there's a bit and then [TS]

00:49:41   there are almost no notes for me after [TS]

00:49:44   page 126 there's another hundred [TS]

00:49:47   something pages and i have two [TS]

00:49:49   highlights from that whole section [TS]

00:49:50   number pepper the book opens with [TS]

00:49:53   statistics about how many businesses [TS]

00:49:56   fail in America who that is the opening [TS]

00:49:59   of this book and to paraphrase after [TS]

00:50:02   this section is done it's basically [TS]

00:50:04   saying there are so many books out there [TS]

00:50:06   to help you run a small business so why [TS]

00:50:08   do people fail [TS]

00:50:09   well this one's going to be the one that [TS]

00:50:10   make sure you succeed whoo that's [TS]

00:50:13   effectively how he starts which is this [TS]

00:50:15   is how many many business books are [TS]

00:50:17   right of course you're going to fail [TS]

00:50:20   unless you read this you're so lucky you [TS]

00:50:22   bought this book now you're gonna be [TS]

00:50:24   okay and then governor introduces a term [TS]

00:50:27   that he uses a lot in this book that I [TS]

00:50:30   hate I hate this time and basically this [TS]

00:50:34   term is to describe what happens when a [TS]

00:50:37   technique [TS]

00:50:37   any person doing the work decides they [TS]

00:50:40   want to leave their job and they make [TS]

00:50:42   the snap judgment and decision to leave [TS]

00:50:44   their job and start their own thing who [TS]

00:50:46   he calls an entrepreneurial seizure [TS]

00:50:49   oh wow that is bad i hate this time and [TS]

00:50:54   you forgotten this [TS]

00:50:55   well the the here's the thing Mike you [TS]

00:50:58   have listened to this book very recently [TS]

00:51:00   in the last couple of days right for me [TS]

00:51:02   this book I have much warmer feelings [TS]

00:51:05   toward it because it's like oh yeah I [TS]

00:51:07   remember there were things that I don't [TS]

00:51:08   like I have a couple of points that I [TS]

00:51:10   want to make about things that I didn't [TS]

00:51:11   like but I know my my feeling always [TS]

00:51:15   with these kinds of books is I want to [TS]

00:51:19   extract whatever value is from them and [TS]

00:51:22   I just assume that there's a huge amount [TS]

00:51:24   of nonsense and ridiculousness this one [TS]

00:51:28   happens to be very very high on the [TS]

00:51:31   spectrum of things that are crazy and [TS]

00:51:34   nonsensical yeah but the the harshness [TS]

00:51:38   of it has has faded in my mind I guess [TS]

00:51:41   can I tell you the one thing that I [TS]

00:51:42   really remember from this book he has as [TS]

00:51:44   the part that is just what I think of as [TS]

00:51:46   business book sins and listeners in case [TS]

00:51:51   you don't read these kind of books i [TS]

00:51:52   just want to be clear the things I'm [TS]

00:51:53   about to describe is the thing that i [TS]

00:51:55   have read many authors do but this book [TS]

00:51:59   is just the peak example of it and it [TS]

00:52:03   falls into two parts which is the whole [TS]

00:52:06   structure of the book is the author [TS]

00:52:10   talking to an imaginary person who [TS]

00:52:14   doesn't exist [TS]

00:52:15   I don't care this person Sarah [TS]

00:52:18   remarkable actually [TS]

00:52:19   thats Sarah I couldn't quite remember I [TS]

00:52:21   thought it was Sarah I do remember that [TS]

00:52:22   she owns a pie shop [TS]

00:52:23   I will never believe that Sarah it was a [TS]

00:52:28   real person [TS]

00:52:29   well it's it's an amalgamation of of [TS]

00:52:31   people it's a theoretical example what [TS]

00:52:33   you know whatever it is it is a book [TS]

00:52:35   structured as a conversation to an [TS]

00:52:37   imaginary person who acts as a sounding [TS]

00:52:39   board for the author and a way for the [TS]

00:52:43   author to have examples of how to solve [TS]

00:52:46   particular kinds of problems now this [TS]

00:52:48   device [TS]

00:52:50   can be used well but it strikes me as [TS]

00:52:54   often a device that is used by people [TS]

00:52:57   who are not the strongest of writers [TS]

00:52:59   yeah and so it's it's a crutch and it [TS]

00:53:04   also then makes the imaginary first like [TS]

00:53:07   it's a I don't think authors we do this [TS]

00:53:09   can resist it makes the the imaginary [TS]

00:53:14   person this and how to put like [TS]

00:53:17   amazingly impressed person right who is [TS]

00:53:21   just wowed by the author which then [TS]

00:53:24   becomes a situation like what you just [TS]

00:53:26   you just writing a character who thinks [TS]

00:53:30   you're the greatest thing in the world [TS]

00:53:32   and of course all of her problems are [TS]

00:53:36   perfectly solved by your solution yeah [TS]

00:53:40   because you have created this character [TS]

00:53:43   to to be this way it like they can't [TS]

00:53:47   they're not a real person not and the [TS]

00:53:50   little bug bear that always gets me [TS]

00:53:51   about this is the imaginary characters [TS]

00:53:55   will almost always just obsessively use [TS]

00:53:59   the author's name like they will just [TS]

00:54:01   constantly say Michael what do you think [TS]

00:54:05   Michael what do you think about it at [TS]

00:54:07   the end of this book for the epilogue is [TS]

00:54:09   a letter to Sarah where it is i've never [TS]

00:54:13   heard anything so insane [TS]

00:54:14   it's like he's talking about the year [TS]

00:54:19   2000 being a moment where the world is [TS]

00:54:23   going to be shocked by intense lightning [TS]

00:54:26   and people have got to get out of the [TS]

00:54:28   way or they're going to be burnt to a [TS]

00:54:30   crisp [TS]

00:54:30   I'm not even kidding this is what I [TS]

00:54:32   don't know what other what happens to [TS]

00:54:34   him at the end of this book but in this [TS]

00:54:36   letter every sentence he says Sarah [TS]

00:54:40   every single things like and you know [TS]

00:54:44   what Sarah this is gonna happen and [TS]

00:54:47   Sarah let me tell you about this and [TS]

00:54:49   Sarah and Sarah h is constantly over and [TS]

00:54:53   over again [TS]

00:54:54   what are you doing nobody does this I [TS]

00:54:57   just jump to it i've got the e-book open [TS]

00:54:59   here can start with dear Sarah [TS]

00:55:02   all it has been said that there are no [TS]

00:55:04   accidents in the universe so i might [TS]

00:55:06   consider it to be providential that on [TS]

00:55:08   this very day that i'm writing this [TS]

00:55:10   letter to you i have just finished [TS]

00:55:12   reading for the third time with always [TS]

00:55:15   remarkable book man's search for himself [TS]

00:55:17   just skimming through this every every [TS]

00:55:19   paragraph starts out with sarah & and I [TS]

00:55:23   have to just say again this is it's not [TS]

00:55:26   that this letter is bad but it just [TS]

00:55:29   forces you to recognize the craziness of [TS]

00:55:32   this author is now writing a letter to [TS]

00:55:34   an imaginary character doesn't exist [TS]

00:55:37   when he's talking about the 20th century [TS]

00:55:41   that dear centers where I believe la [TS]

00:55:44   blah of general experience spirit and [TS]

00:55:50   path has always been there for you Sarah [TS]

00:55:52   you simply got lost you didn't trust it [TS]

00:55:54   and you need to be assured has any [TS]

00:55:58   little curl would that your parents [TS]

00:56:00   wouldn't leave you and metric teachers [TS]

00:56:02   with love you [TS]

00:56:03   you became disconnected from yourself [TS]

00:56:04   but fortunately not forever because this [TS]

00:56:08   bathroom now on this entrepreneurial [TS]

00:56:10   path will hangs around corners that will [TS]

00:56:12   amaze you at times and even shock you [TS]

00:56:14   with others [TS]

00:56:15   it's like but this person isn't real [TS]

00:56:17   like this first it was afraid that their [TS]

00:56:19   teachers wouldn't love this episode of [TS]

00:56:23   cortex is brought to you by hover quite [TS]

00:56:26   simply hover is the best way to buy and [TS]

00:56:28   manage domain names [TS]

00:56:30   it's the place I used to manage my [TS]

00:56:33   domain names [TS]

00:56:33   it's the place you should use to manage [TS]

00:56:35   your domain names when you have an idea [TS]

00:56:37   for a project maybe a side project of [TS]

00:56:40   yours you want to make sure that you [TS]

00:56:42   grab domain name that is relevant to [TS]

00:56:44   that it's very important to have a good [TS]

00:56:48   domain name for your business and when [TS]

00:56:51   you think of that domain name that you [TS]

00:56:52   want you want to be able to just get in [TS]

00:56:54   get it and get out and that is 100 [TS]

00:56:58   allows you to do [TS]

00:56:59   it's so simple and so fast to register [TS]

00:57:02   domain names with hover you don't want a [TS]

00:57:04   thousand screens you don't want tons of [TS]

00:57:06   checkboxes to be unchecked you just want [TS]

00:57:09   the domain [TS]

00:57:10   however has recently lowered the prices [TS]

00:57:12   even on pretty much all of the 200-plus [TS]

00:57:15   dome [TS]

00:57:15   a name options they have dot-com domains [TS]

00:57:18   are now just 1299 which still includes [TS]

00:57:22   who is privacy for free which is [TS]

00:57:24   definitely something that you're going [TS]

00:57:25   to want to give it to you for free [TS]

00:57:27   because they believe that you shouldn't [TS]

00:57:29   be held ransom to keep your private [TS]

00:57:31   information private [TS]

00:57:34   now they have a new feature called hover [TS]

00:57:36   connect which allows you to say when you [TS]

00:57:38   register domain name you can then [TS]

00:57:40   connect that automatically to [TS]

00:57:42   squarespace tumblr Shopify a whole bunch [TS]

00:57:45   of other so that people type in your [TS]

00:57:47   domain name it looks like your website [TS]

00:57:49   but it's actually being run by tumblr or [TS]

00:57:51   whatever behind-the-scenes this is [TS]

00:57:54   really easy to mess up if you try to do [TS]

00:57:57   it yourself manually hover just takes [TS]

00:57:59   care of it for you [TS]

00:58:01   they have so many more great things that [TS]

00:58:02   we don't even have time to mention now [TS]

00:58:04   like volume discounts custom email [TS]

00:58:06   addresses much much more [TS]

00:58:08   so if you have something that you want [TS]

00:58:10   to get a domain name for go to hover and [TS]

00:58:13   use the code trucking at checkout and [TS]

00:58:16   you'll get ten percent off your first [TS]

00:58:18   purchase and show your support for [TS]

00:58:20   cortex that's offer code trucking [TS]

00:58:23   thank you to hover for supporting this [TS]

00:58:24   episode if we had such a yearning for [TS]

00:58:27   values in 1953 when maze book was first [TS]

00:58:29   published and we have such a unique [TS]

00:58:31   value today [TS]

00:58:32   what happened to us in the interim the [TS]

00:58:33   Cold War a trip to the moon Korea the [TS]

00:58:35   vietnam or cambodia the sexual [TS]

00:58:37   revolution the civil rights explosion [TS]

00:58:40   the psychological revolution the New Age [TS]

00:58:41   manifesto and the coming millennium one [TS]

00:58:44   hell of a lot i would say like this [TS]

00:58:49   person isn't real [TS]

00:58:50   who are you talking to and you just find [TS]

00:58:54   a little part about being pumped by the [TS]

00:58:55   intense ball lightning [TS]

00:58:57   I think that we playing our end game at [TS]

00:58:59   the bottom of the 20th century are going [TS]

00:59:02   to need one hell of a lot more than [TS]

00:59:04   anything our trainers have been stored [TS]

00:59:06   for us i think we need a shock a [TS]

00:59:08   self-administered shock so jolting so [TS]

00:59:10   outrageous so unsympathetic to our [TS]

00:59:13   little ones that will either be blown [TS]

00:59:15   off the planet we've each shape for [TS]

00:59:17   ourselves our own little spaces when we [TS]

00:59:20   least expected or we will be burnt to a [TS]

00:59:22   crisp right there on the spot never to [TS]

00:59:24   be heard from again [TS]

00:59:26   it doesn't make any sense [TS]

00:59:28   it's like Scientology or something like [TS]

00:59:31   what are you talking about man our own [TS]

00:59:33   little planets okay you just went mad at [TS]

00:59:35   the end like I don't know what because [TS]

00:59:38   that one before he talks about that he's [TS]

00:59:39   saying about how we're too obsessed with [TS]

00:59:43   training and management consultancy [TS]

00:59:45   which is exactly what this book is like [TS]

00:59:47   I don't which is the business that is [TS]

00:59:48   selling very it's all very very peculiar [TS]

00:59:50   the the insanity thing though for me [TS]

00:59:52   peaks at what i remember as the second [TS]

00:59:54   major sin so that the first thing is [TS]

00:59:56   just the whole premise of the book is [TS]

00:59:57   written to an imaginary character [TS]

00:59:57   written to an imaginary character [TS]

01:00:00   many books do this another thing that [TS]

01:00:02   many books do but that I i like that is [TS]

01:00:05   combined with the first sitting here is [TS]

01:00:08   that there is a long chapter where the [TS]

01:00:12   author tells the story of a Jesus like [TS]

01:00:16   figure [TS]

01:00:16   oh dear Lord right what the hell was [TS]

01:00:21   this you tell this story about like a [TS]

01:00:24   guy finding his way in life and he's [TS]

01:00:27   like a carpenter and he's a simple man [TS]

01:00:29   and he travels woman he travels to a [TS]

01:00:32   world and he comes back and he has [TS]

01:00:34   children and he finds another woman and [TS]

01:00:36   it becomes a carpenter seriously becomes [TS]

01:00:38   a carpenter and he has a dog and he's a [TS]

01:00:41   poet and he's a jazz musician this is [TS]

01:00:44   all true this is all stuff is talking [TS]

01:00:45   about and then he goes to Silicon Valley [TS]

01:00:49   and he becomes a salesman he doesn't [TS]

01:00:51   understand computers but he can sell to [TS]

01:00:54   anyone because he used to sell [TS]

01:00:56   encyclopedias and one time you got [TS]

01:00:58   attacked by a dog but he made a sale [TS]

01:01:00   with the torn-up contract it is so long [TS]

01:01:03   and so unbelievable and a a literal [TS]

01:01:07   Jesus story i think it is so clear that [TS]

01:01:10   this is the comparison of like Jesus [TS]

01:01:13   finding his way in the world is the [TS]

01:01:15   story that he tells and then the author [TS]

01:01:18   who's telling this story to Sarah the [TS]

01:01:20   imaginary character wraps it up by [TS]

01:01:23   revealing what is no surprise to anybody [TS]

01:01:25   who's been reading this chapter that [TS]

01:01:26   this is a story that the author is [TS]

01:01:28   telling about himself and his own life [TS]

01:01:31   and like how he came to be in the [TS]

01:01:32   position where he's writing this book [TS]

01:01:33   and then it goes off into a little piece [TS]

01:01:36   of music for the next chapter in the [TS]

01:01:37   audiobook if you like let me just get [TS]

01:01:39   this straight you are one comparing [TS]

01:01:43   yourself to Jesus to to an imaginary [TS]

01:01:46   person who loves everything that you do [TS]

01:01:48   it's like okay tick tick [TS]

01:01:51   i have read I mean this is not the first [TS]

01:01:54   time i have read in a business book a [TS]

01:01:56   section where someone tell the Jesus [TS]

01:01:58   parable about themselves that's not [TS]

01:02:00   unusual for this genre of book but to [TS]

01:02:04   combine it with the flow of telling it [TS]

01:02:06   to an imaginary character just raises it [TS]

01:02:08   to an exponential of crazy it's almost [TS]

01:02:11   breathtaking and beautiful in its [TS]

01:02:13   insanity i have a couple of a good [TS]

01:02:15   points that I want to make before going [TS]

01:02:17   back one of them is any plan is better [TS]

01:02:21   than no plan quite like that he talks [TS]

01:02:25   about that like you know you should just [TS]

01:02:27   have a plan like even if it's not [TS]

01:02:28   necessarily the right one [TS]

01:02:30   make one and then you can make more [TS]

01:02:31   later quite like that and the idea of [TS]

01:02:34   nobody cares about your business the way [TS]

01:02:37   that you do and nobody will put the time [TS]

01:02:38   in like you do you need to accept that [TS]

01:02:40   then build systems which means that it's [TS]

01:02:43   okay because I've always you hire people [TS]

01:02:45   and you just do their work as well yeah [TS]

01:02:47   yeah that I think it is also an [TS]

01:02:49   excellent point that you will care more [TS]

01:02:51   than anybody else you have to build that [TS]

01:02:55   into the system like that has to be part [TS]

01:02:58   of it and that brings me to i guess [TS]

01:03:01   really a third point that is valuable in [TS]

01:03:04   this book it comes about because he's [TS]

01:03:06   wondering you know Jesus like through [TS]

01:03:08   the mountains or something but the hotel [TS]

01:03:10   that he comes haha haha this hotel i [TS]

01:03:16   have tried to find this hotel and I [TS]

01:03:19   think I may have found it but it doesn't [TS]

01:03:20   look like the way describes it look [TS]

01:03:22   let's let's put aside the reality of of [TS]

01:03:25   this hotel like that let's just ignore [TS]

01:03:27   that for a second but he describes this [TS]

01:03:29   just like amazing magical hotel that [TS]

01:03:32   exists in the woods where the the [TS]

01:03:34   services is perfect [TS]

01:03:35   blah blah blah like that that's not the [TS]

01:03:37   relevant thing what his his takeaway [TS]

01:03:42   here is to talk about look since you [TS]

01:03:46   will care about your business more than [TS]

01:03:47   anybody else you have to assume that [TS]

01:03:49   anybody who's working for you will not [TS]

01:03:51   care as much as you do like how do you [TS]

01:03:53   solve the problem if you do running [TS]

01:03:55   something like a hotel [TS]

01:03:56   what are you gonna do and the answer is [TS]

01:03:58   that you have to rigorously systematize [TS]

01:04:03   everything checklists and checklists and [TS]

01:04:05   checklists checklists for checklist for [TS]

01:04:07   checking gasps and it sounds obvious and [TS]

01:04:11   like even even for me as someone who [TS]

01:04:13   just love checklist and use checklists [TS]

01:04:14   all the time this notion of you need to [TS]

01:04:18   think of the business in terms of this [TS]

01:04:21   everything that is part of the business [TS]

01:04:24   should be able to be represented by a [TS]

01:04:27   checklist of some kind and so he goes [TS]

01:04:29   through an example about how I talk [TS]

01:04:32   about like the cleaners have not just [TS]

01:04:34   instructions like oh you need to clean [TS]

01:04:36   the room like here is the order that the [TS]

01:04:39   room should be cleaned in every time [TS]

01:04:41   here are all of the actions that should [TS]

01:04:42   be cleaned out and you should tick tick [TS]

01:04:44   tick this box right and so this is this [TS]

01:04:46   notion of ok this is how you go through [TS]

01:04:48   it and then the manager has their own [TS]

01:04:50   routine about like collecting in the [TS]

01:04:52   checklist and going through that and [TS]

01:04:53   making you know doing random tracks and [TS]

01:04:55   all this other kind of stuff but i [TS]

01:04:57   really i really like that as the idea of [TS]

01:05:01   the business like this is how you define [TS]

01:05:05   the DNA of what the business is and like [TS]

01:05:08   this is a thing that is separate from [TS]

01:05:10   the actual implementation but you is the [TS]

01:05:13   business owner [TS]

01:05:15   this is the part that he you can work on [TS]

01:05:18   you can work on the checklists but you [TS]

01:05:21   shouldn't be carrying out the work if [TS]

01:05:26   you can get someone else to follow the [TS]

01:05:28   checklist like that like that is the [TS]

01:05:30   fundamental idea of a business that can [TS]

01:05:33   be big i get really smart stuff and [TS]

01:05:35   again like i can think about making [TS]

01:05:37   checklist for just some of the real [TS]

01:05:38   basic stuff that I do so if I wasn't [TS]

01:05:41   around for whatever reason somebody [TS]

01:05:42   could pick it up and creating these [TS]

01:05:44   systems and plans but I need to talk [TS]

01:05:47   about the hotel story a little bit [TS]

01:05:48   because people need to understand why I [TS]

01:05:50   was just freaking out [TS]

01:05:51   ok so it tells the story about this [TS]

01:05:53   hotel that he finds in the middle of my [TS]

01:05:55   honor drive and the is basically found [TS]

01:05:58   an oasis and he talks about like he goes [TS]

01:06:02   to the room and he gets changed and the [TS]

01:06:04   room is so perfect and they've given him [TS]

01:06:06   a room of our reservation and they're [TS]

01:06:08   really nice to him he talks about going [TS]

01:06:10   to dinner and he arrives and they've [TS]

01:06:13   made a reservation for him there's a [TS]

01:06:15   line of the door but he doesn't need to [TS]

01:06:16   worry because he has a reservation at [TS]

01:06:18   this place must be special [TS]

01:06:19   he takes sometimes I listen to some jazz [TS]

01:06:21   guitar with a brandy in his hand goes [TS]

01:06:24   back to his room thinking about wanting [TS]

01:06:26   to light the fire that he knew that Ben [TS]

01:06:28   mary rose's room [TS]

01:06:29   the fire has been lit already they must [TS]

01:06:31   have known which seems unlikely [TS]

01:06:34   yeah any thought to himself I would love [TS]

01:06:36   to have a brandy maybe i'll pull [TS]

01:06:38   one but when i arrived at the room [TS]

01:06:39   there's already a brandy waiting for me [TS]

01:06:42   with a card and it says your favorite [TS]

01:06:45   brandy love Kate how did they know my [TS]

01:06:49   brand of brandy are all of its I [TS]

01:06:53   remember they asked me at the restaurant [TS]

01:06:55   what Brandi I like so it's there for me [TS]

01:06:58   and they put a mint on each pillow and I [TS]

01:07:00   wake up in the morning and I hear a [TS]

01:07:02   bubbling sound and I go into the [TS]

01:07:05   bathroom and there's coffee that's [TS]

01:07:06   already bubbling for me on a timer and [TS]

01:07:09   there's another card that says your [TS]

01:07:11   brand of coffee [TS]

01:07:12   k how did they know my brand of coffee [TS]

01:07:16   oh yes they asked me in the restaurant I [TS]

01:07:19   didn't even notice and then there's a [TS]

01:07:21   knock on the door I opened the door [TS]

01:07:23   nobody's there but my newspaper The New [TS]

01:07:27   York Times is sitting on the mat how did [TS]

01:07:29   they know [TS]

01:07:30   oh yes they asked me when I checked in [TS]

01:07:33   what's my favourite newspaper and this [TS]

01:07:35   all goes in their content management [TS]

01:07:37   system and it's so perfect and you know [TS]

01:07:39   what this has happened to me every [TS]

01:07:41   single time I've been back [TS]

01:07:44   no i didn't it's just like our this is [TS]

01:07:49   the main problem with this book governor [TS]

01:07:51   takes a thousand words to explain 10 [TS]

01:07:54   words I am sure he had a word count [TS]

01:08:00   because there are times when he lists [TS]

01:08:03   things in this insane way like I'm [TS]

01:08:09   trying to think of an example but like [TS]

01:08:11   he will say something over and over [TS]

01:08:13   again like the key to your business is [TS]

01:08:15   time the key to your business's effort [TS]

01:08:18   the key to your business's people the [TS]

01:08:21   key to and you do this it just keeps [TS]

01:08:23   doing yet and this happened multiple [TS]

01:08:24   times in the book and I don't know why [TS]

01:08:26   he does it [TS]

01:08:27   and again I reckon this is way easier in [TS]

01:08:29   the written she could just gloss over it [TS]

01:08:30   but I have to sit and listen to stay [TS]

01:08:32   here all right that's why I think the [TS]

01:08:34   audiobook especially narrated by him was [TS]

01:08:37   a terrible mistake so bad the these are [TS]

01:08:41   the kinds of books that I don't even [TS]

01:08:44   normally listen to as audiobooks [TS]

01:08:46   precisely because I'm expecting a large [TS]

01:08:48   amount of skimming ma and so-and-so [TS]

01:08:50   when i read business books it is almost [TS]

01:08:53   always read as an actual book on my iPad [TS]

01:08:57   I do not listen to it as an audiobook [TS]

01:09:00   like I will listen to audio non-fiction [TS]

01:09:02   books that are books about a topic and [TS]

01:09:05   and it's very helpful then but yeah it [TS]

01:09:07   seems the reverse of helpful when you [TS]

01:09:09   have to listen to him go through [TS]

01:09:11   point-by-point every one of his list and [TS]

01:09:13   you can't just go like I'm going to skip [TS]

01:09:15   this feels good scam scam scam [TS]

01:09:17   let me find when you change topic again [TS]

01:09:18   buddy conduit yeah I want to talk about [TS]

01:09:21   one of a little thing in called the [TS]

01:09:25   turnkey revolution [TS]

01:09:27   oh this is where he talks about [TS]

01:09:29   franchises soon [TS]

01:09:30   this isn't such a massive portion of the [TS]

01:09:32   book and a lot of it doesn't really [TS]

01:09:34   apply to me and you know I think that's [TS]

01:09:36   why my memory of this is very dim [TS]

01:09:39   it's like oh right I remember he talks [TS]

01:09:41   about franchises and it is a really [TS]

01:09:43   interesting way to think of it you sound [TS]

01:09:45   like even if you don't want to franchise [TS]

01:09:46   your business you can follow this model [TS]

01:09:48   and create procedures and manuals that [TS]

01:09:51   people can follow but i think it's [TS]

01:09:53   difficult for people not like me in New [TS]

01:09:55   where you know I hate to say this [TS]

01:09:56   without like entertainment led because [TS]

01:09:58   not anyone can do all of it right yeah [TS]

01:10:02   you can't create a guide for somebody to [TS]

01:10:05   make a youtube video or two to make a [TS]

01:10:07   blog post because there's stuff that [TS]

01:10:09   needs to go in that you can't just teach [TS]

01:10:12   someone if they don't know it like [TS]

01:10:13   you've spoken about in this part in the [TS]

01:10:15   past like you've gotta have this like [TS]

01:10:17   little thing about you which allows you [TS]

01:10:20   to create the entertainment [TS]

01:10:22   yeah and all of the things that that we [TS]

01:10:25   do i I broadly think of as entertainment [TS]

01:10:29   like I make educational YouTube videos [TS]

01:10:32   but ultimately they're popular because [TS]

01:10:34   they are entertaining people people like [TS]

01:10:36   them and people listened to the podcast [TS]

01:10:39   like I hope people get something out of [TS]

01:10:40   the podcast but people listen because [TS]

01:10:42   they are entertaining and there is there [TS]

01:10:45   is not a checklist that you can give to [TS]

01:10:47   someone to replace someone who is in the [TS]

01:10:51   entertainment business i do think that [TS]

01:10:53   that is a bit of an example would have [TS]

01:10:54   done it already [TS]

01:10:55   honest to god if i could just own a [TS]

01:10:58   company that paid a dude who could just [TS]

01:11:01   be me like this would be great yeah get [TS]

01:11:03   all the money [TS]

01:11:04   none of the work that's what you would [TS]

01:11:06   do so yeah he came up with this time and [TS]

01:11:10   he says like he created a term for this [TS]

01:11:11   called the turnkey revolution which is [TS]

01:11:14   the impact of franchise businesses on [TS]

01:11:16   American business so he introduces the [TS]

01:11:19   turkey revolution is an idea and then he [TS]

01:11:23   starts talking about the impact of the [TS]

01:11:26   industrial revolution on the world he [TS]

01:11:28   talks about the information age and the [TS]

01:11:30   impact of the internet and what that's [TS]

01:11:32   having on the world and then he says [TS]

01:11:34   this but if you ask people about the [TS]

01:11:38   turnkey revolution you'll be met with a [TS]

01:11:40   blank face [TS]

01:11:42   well course because you created it [TS]

01:11:44   nobody knows this exists [TS]

01:11:46   you made the term up like yeah he's like [TS]

01:11:50   why does nobody know about this uh huh [TS]

01:11:53   are you how you drive me mad [TS]

01:11:58   see what you've done to me my last week [TS]

01:12:02   of my life has been spent [TS]

01:12:04   screaming of my phone i have i have [TS]

01:12:08   specifically not really wanted to talk [TS]

01:12:10   to you about this between the time i [TS]

01:12:11   recommended that you listen this book [TS]

01:12:13   and now but i have gotten some I [TS]

01:12:16   messages that felt like they were [TS]

01:12:18   verging on a little testy like I could [TS]

01:12:20   tell mike with a bit grumpy cat 1 point2 [TS]

01:12:22   I think I said you why have you done [TS]

01:12:24   this to me i have you not derive some [TS]

01:12:28   value from the book i have but my whole [TS]

01:12:32   my have a whole section of the end of my [TS]

01:12:35   notes which is basically why didn't you [TS]

01:12:39   just tell me this stuff why did you make [TS]

01:12:41   me listen to this book you could have [TS]

01:12:43   just told me all of this stuff like [TS]

01:12:44   we've just told our audience here [TS]

01:12:47   why did you make me put correct [TS]

01:12:50   well i mean first of all we need to talk [TS]

01:12:52   about it but you could have just told me [TS]

01:12:54   but he we can't just the conversation is [TS]

01:12:58   different if you haven't actually read [TS]

01:13:00   the book [TS]

01:13:01   do you remember at one point in this [TS]

01:13:02   book where he says as a way to try and [TS]

01:13:07   position your business as what you want [TS]

01:13:09   to achieve in your life and he says the [TS]

01:13:11   way you should imagine this is he [TS]

01:13:13   describes a church then describes the [TS]

01:13:16   coffin then described you and [TS]

01:13:18   the coffin and somebody giving your [TS]

01:13:20   eulogy and what you want that to sound [TS]

01:13:21   like yeah sounds vaguely familiar [TS]

01:13:24   yeah whatever what's your point what [TS]

01:13:26   about that [TS]

01:13:27   nothing we give this you know we glossed [TS]

01:13:30   over that there is really some good [TS]

01:13:32   stuff in this book [TS]

01:13:33   there's two things but unfortunately is [TS]

01:13:37   full of so much stuff maybe now listen [TS]

01:13:42   that you will want to hear this so you [TS]

01:13:44   can share in the pain that's the only [TS]

01:13:47   reason you should listen to this [TS]

01:13:48   like if you're looking for more we've [TS]

01:13:50   given you everything going to get from [TS]

01:13:51   it i think what we we've told you the [TS]

01:13:54   main yeah points to be derived there's [TS]

01:13:56   still a lot of context that maybe you [TS]

01:13:58   can get but there is we i think we've [TS]

01:14:02   basically ball down to what what it does [TS]

01:14:04   and one of my other favorite things [TS]

01:14:06   about this is there is an ad for a myth [TS]

01:14:08   worldwide at the end of the audio book [TS]

01:14:09   that I don't understand that apply [TS]

01:14:12   why should I need your services [TS]

01:14:15   shouldn't this book have done everything [TS]

01:14:16   apparently not i don't i don't agree [TS]

01:14:20   with that approach like that you know [TS]

01:14:21   it's very different to have someone [TS]

01:14:23   actually work with you and you can hear [TS]

01:14:25   him tell his stories in person that [TS]

01:14:27   might be very different experience [TS]

01:14:28   well I'm pulsera ya again this falls [TS]

01:14:34   under the category of these kinda things [TS]

01:14:36   i would not strongly recommend this book [TS]

01:14:38   to people but i would say that there is [TS]

01:14:40   some value to be derived from it [TS]

01:14:42   yeah there is there is but you need [TS]

01:14:44   really to know what you're getting into [TS]

01:14:46   you need to know what you're getting [TS]

01:14:47   into don't listen to audio book but it [TS]

01:14:50   just reminds me of art I just pulled up [TS]

01:14:52   here on my website this thing that I [TS]

01:14:55   always intend to do more but i do very [TS]

01:14:57   rarely is sometimes I write up some of [TS]

01:14:59   the notes that i take on books and [TS]

01:15:01   there's a book called bird by bird which [TS]

01:15:04   is about writing and in that she has a [TS]

01:15:07   line about how it's difficult it's [TS]

01:15:11   difficult to do the thing that that [TS]

01:15:12   we're sort of doing now which is to just [TS]

01:15:14   tell someone the key bullet points from [TS]

01:15:17   a book and that you'd that's not the [TS]

01:15:20   same thing is actually reading the book [TS]

01:15:23   and and she says in bird by bird that [TS]

01:15:26   you know there may be a flickering [TS]

01:15:27   moment of insight in a one-liner [TS]

01:15:30   but everyday truth is beyond our ability [TS]

01:15:33   to capture in a few words the whole [TS]

01:15:35   piece is the truth not just one shining [TS]

01:15:38   moment in it and I do i do I really [TS]

01:15:43   agree with that line because I have that [TS]

01:15:46   feeling from many books that someone can [TS]

01:15:48   tell you the bullet points but it's not [TS]

01:15:51   the same thing is actually reading the [TS]

01:15:53   book even if the book is filled with [TS]

01:15:56   moments of just babbling insanity [TS]

01:16:00   yeah it just and and this book is is one [TS]

01:16:03   of those examples I mean that there are [TS]

01:16:05   there are several books I have read like [TS]

01:16:07   this where you feel like this is just [TS]

01:16:09   filled with raising this was like [TS]

01:16:15   what's-his-name to lab forget his first [TS]

01:16:17   name but the guy who wrote the Black [TS]

01:16:19   Swan and anti fragile like those books [TS]

01:16:22   fall into the same category of even more [TS]

01:16:24   so than this like well you know sanity [TS]

01:16:28   like this person is literally out of [TS]

01:16:31   their mind and also thinks they are the [TS]

01:16:34   greatest human being to ever have lived [TS]

01:16:37   but it's and i could tell you the bullet [TS]

01:16:41   points from those books but it's still [TS]

01:16:42   not the same thing as actually having [TS]

01:16:43   read those books so that so that's why I [TS]

01:16:46   get I'm not recommending this book [TS]

01:16:47   listener but I'm not dis recommending [TS]

01:16:50   it's you know I think there is some [TS]

01:16:52   value to be derived separate from [TS]

01:16:54   listening to two people tell you what [TS]

01:16:56   the bullet points are that I I can't let [TS]

01:16:59   the irony go amiss though of you making [TS]

01:17:02   that point by reading a line from a book [TS]

01:17:04   yeah of course I can't let that I just [TS]

01:17:06   can't let go because I quite like that [TS]

01:17:08   but you read bird by bird it's good and [TS]

01:17:11   today's episode of cortex is also [TS]

01:17:13   brought to you by our friends over igloo [TS]

01:17:15   who make the internet people actually [TS]

01:17:17   like if you are somebody has to work in [TS]

01:17:19   a big company is very likely that you'll [TS]

01:17:21   be using an internet so you can view [TS]

01:17:23   important things about what's going on [TS]

01:17:25   you can find documentation even [TS]

01:17:27   collaborate work for each other if [TS]

01:17:28   you're lucky [TS]

01:17:29   usually these things absolutely suck i [TS]

01:17:31   had to use a horrible internet for many [TS]

01:17:34   many years of my old job unfortunately [TS]

01:17:36   they didn't use a glue because that's [TS]

01:17:38   what everybody should be using a glue is [TS]

01:17:40   a fantastic internet part [TS]

01:17:42   fucked that will be beautiful to look at [TS]

01:17:44   and work so fantastically ego thinks [TS]

01:17:47   about every single detail they make an [TS]

01:17:49   Internet allows you to control how it [TS]

01:17:51   looks so you can change all the colors [TS]

01:17:53   and you can put in your logos and all [TS]

01:17:55   that sort of stuff but even customize [TS]

01:17:57   the functionality so you can give [TS]

01:17:59   different teams different functionality [TS]

01:18:00   that they need [TS]

01:18:01   there's all role based access [TS]

01:18:02   permissions and group spaces that they [TS]

01:18:04   call them with the easy drag-and-drop [TS]

01:18:06   widget editor you can very simply [TS]

01:18:08   customize it just the way that everybody [TS]

01:18:10   is gonna need a glue is completely [TS]

01:18:13   mobile you can work from any device it's [TS]

01:18:15   responsive so you can work on your phone [TS]

01:18:17   your tablet or your computer you'll be [TS]

01:18:19   able to manage your tasks list you'll be [TS]

01:18:21   able to look at documents were in the [TS]

01:18:23   garden on the train home or the office [TS]

01:18:25   it does not matter with a glue you can [TS]

01:18:28   even share files of your co-workers for [TS]

01:18:30   you all to collaborate on they have read [TS]

01:18:32   receipts built right in so you know [TS]

01:18:33   exactly who's seen the document and [TS]

01:18:35   everybody can be on the same page [TS]

01:18:36   because you're all accessing the same [TS]

01:18:38   files they have 256 bit encryption [TS]

01:18:40   single sign-on and Active Directory [TS]

01:18:42   integrations you can integrate services [TS]

01:18:44   like box Google Drive and Dropbox [TS]

01:18:46   there's just so much awesome stuff here [TS]

01:18:48   if you are using an internet it's time [TS]

01:18:51   to break away from the internet you hate [TS]

01:18:53   go and sign up for igloo right now and [TS]

01:18:56   you can try it out for free of any team [TS]

01:18:57   of up to 10 people for as long as you [TS]

01:18:59   like [TS]

01:18:59   go sign up it goes software.com / cortex [TS]

01:19:02   as it was software.com / cortex thank [TS]

01:19:05   you so much too eager for supporting [TS]

01:19:07   this show and relay them so while she [TS]

01:19:10   did something horrible to me this week [TS]

01:19:12   you you've redeemed yourself a little [TS]

01:19:14   bit actually quite a lot [TS]

01:19:15   oh yeah i doing something amazing what [TS]

01:19:18   did I do that was amazing for you might [TS]

01:19:20   you introduced me to another thing that [TS]

01:19:22   cost me some money [TS]

01:19:24   those are very amazing things things [TS]

01:19:27   that cost money there is one thing that [TS]

01:19:29   joins me and you together it's our joy [TS]

01:19:31   and spending money on new toys that make [TS]

01:19:33   all work even miniscule amounts more fun [TS]

01:19:36   or easier [TS]

01:19:37   yes you and I are both willing to spend [TS]

01:19:40   money in ways that makes the business [TS]

01:19:43   easier even if it's not a lot easier [TS]

01:19:45   yeah it can be like it can take seconds [TS]

01:19:48   of a process and I'm willing to spend a [TS]

01:19:49   hundred pounds on it [TS]

01:19:51   yeah this is like anything that makes us [TS]

01:19:52   better is good everything that you've [TS]

01:19:54   done this time is you've made me which [TS]

01:19:56   made in USA another wacom tablet not yet [TS]

01:20:00   another one so i now own a Wacom Intuos [TS]

01:20:03   Pro em because you sent me a picture of [TS]

01:20:09   a Wacom Intuos Pro on your lap with your [TS]

01:20:11   feet up on your desk [TS]

01:20:13   editing hello internet and you told me [TS]

01:20:16   this is all I need [TS]

01:20:18   yeah so i have been using a wakem bamboo [TS]

01:20:23   tablet i think for years and years just [TS]

01:20:26   like this old tablet that i got and as [TS]

01:20:30   can sometimes happen with tools it was [TS]

01:20:32   just a thing that i was using without [TS]

01:20:33   really thinking about it I was dimly [TS]

01:20:35   aware that it was really old and but I [TS]

01:20:37   just you know I didn't really cross my [TS]

01:20:39   mind and as we have discussed many times [TS]

01:20:41   i use a pen tablet probably now fifty or [TS]

01:20:46   sixty percent of the time when i'm using [TS]

01:20:48   a computer like I like to rotate input [TS]

01:20:49   devices but so like I would just use the [TS]

01:20:51   bamboo as per normal interacting with [TS]

01:20:53   the computer but it eventually started [TS]

01:20:56   giving up the ghosts it was flickering [TS]

01:20:58   it was having some connection problems [TS]

01:21:00   it wasn't really working and I thought [TS]

01:21:01   okay this is the time to get a new [TS]

01:21:04   tablet and so I did some digging around [TS]

01:21:06   and did some looking around and i [TS]

01:21:08   discovered that we come now has this in [TS]

01:21:12   their lineup i think it's in the middle [TS]

01:21:13   of their pro stuff like some of their [TS]

01:21:15   top top pro stuff is just crazy like it [TS]

01:21:17   shows the screen on the tablet I don't [TS]

01:21:19   need any of that but they're like [TS]

01:21:21   mid-range pro tablet the interests is [TS]

01:21:25   fantastic so i was looking at this [TS]

01:21:29   online i thought let me get it let me [TS]

01:21:30   buy this and see if what i wanted to be [TS]

01:21:34   able to do was edit a podcast without [TS]

01:21:39   having to touch the keyboard and this [TS]

01:21:42   tablet has two features that make that [TS]

01:21:46   possible [TS]

01:21:47   the first is that the actual surface of [TS]

01:21:51   it is also a touchscreen or touchpad so [TS]

01:21:54   you can use it a bit like the magic [TS]

01:21:56   trackpad for Apple and the second thing [TS]

01:21:59   is it has a bunch of hardware buttons on [TS]

01:22:01   the left side [TS]

01:22:03   that perfectly you can program on a [TS]

01:22:08   per-application basis so i can set it up [TS]

01:22:12   so that when i press the buttons on the [TS]

01:22:14   side it performs specific actions just [TS]

01:22:18   in logic and I can change what those [TS]

01:22:20   actions are if I'm using a different [TS]

01:22:23   application and this thing is just [TS]

01:22:27   amazing [TS]

01:22:29   it is just astounding and I already got [TS]

01:22:33   pretty fast on editing stuff in logic [TS]

01:22:36   with the keyboard shortcuts that I had [TS]

01:22:38   set up but man being able to do the [TS]

01:22:41   whole thing without touching the [TS]

01:22:43   keyboard to just have a couple of [TS]

01:22:45   buttons on the pen that i can click or a [TS]

01:22:47   couple of buttons on the side of the [TS]

01:22:48   tablet that I compress with my one hand [TS]

01:22:50   and to be able to use the touch surface [TS]

01:22:52   too quickly zoom in and zoom out of [TS]

01:22:54   waveforms and move forward to move back [TS]

01:22:57   it allows me to edit a podcast much [TS]

01:23:02   faster and also much more comfortably I [TS]

01:23:07   don't have to be right on top of my [TS]

01:23:09   computer like I sent you in that picture [TS]

01:23:11   i can actually leaned back and just have [TS]

01:23:14   this thing in my lap and use it it has [TS]

01:23:16   to be the best input device i have used [TS]

01:23:20   thus far on a computer it yet it's [TS]

01:23:23   astounding [TS]

01:23:23   I loved that we both did love that [TS]

01:23:26   logitech mouse one of the reasons that [TS]

01:23:28   we would have loved that Mouse so much [TS]

01:23:29   is how programmable it was oh yeah but [TS]

01:23:32   the problem was whether it is because it [TS]

01:23:34   was so programmable i was doing and [TS]

01:23:36   taught in my hand in ways I shouldn't [TS]

01:23:37   have been and I destroyed myself this [TS]

01:23:41   tablet has all of that and I don't do [TS]

01:23:44   anything bad [TS]

01:23:45   who I love this thing so much i love it [TS]

01:23:48   so much I got the small one you got the [TS]

01:23:50   medium the medium would be better [TS]

01:23:52   because it has more buttons on it has [TS]

01:23:54   two more buttons on em but it wouldn't [TS]

01:23:57   be too big i think for put a desk space [TS]

01:23:59   that habit on some point i'll probably [TS]

01:24:02   upgrade to the medium that this i have [TS]

01:24:04   basically now I can do everything the [TS]

01:24:07   only things that I can't do is like save [TS]

01:24:10   and copy and paste but I I just now just [TS]

01:24:15   go up to file and hit save right side [TS]

01:24:17   don't even bother with a keyboard so [TS]

01:24:18   there may be other things i would add [TS]

01:24:20   but i just want to tell people give them [TS]

01:24:22   an idea of what I'm able to do now so [TS]

01:24:24   the pen obviously moves things around [TS]

01:24:26   and if i click one of the buttons i can [TS]

01:24:29   drag logic around which is great and [TS]

01:24:32   then I can pause play i can seek to the [TS]

01:24:36   playhead press a button that takes me [TS]

01:24:37   back to where the playhead is I'm able [TS]

01:24:39   to cut at the like the playhead line i'm [TS]

01:24:44   able to select all forward [TS]

01:24:46   I mean it's just beautiful i love this [TS]

01:24:49   thing and also there's something that I [TS]

01:24:51   do quite a bunch which is selecting a [TS]

01:24:54   bunch of the waveforms at once like all [TS]

01:24:57   the audio tracks so what I set it up was [TS]

01:24:59   if I turn it over to the eraser and hold [TS]

01:25:02   down it presses basically the Select key [TS]

01:25:05   and i can drag and select multiple [TS]

01:25:07   things at once oh that's clever [TS]

01:25:09   yeah right thing to do that and then it [TS]

01:25:11   has this zoom wheel thing this touch [TS]

01:25:13   ring which allows me to zoom in and out [TS]

01:25:15   greatest things amazing isn't it though [TS]

01:25:18   it's just incredible [TS]

01:25:20   it is so incredible and a lot of these [TS]

01:25:22   tools i think a kind of made for video [TS]

01:25:24   editors and forth like to use photoshop [TS]

01:25:27   and stuff like that like that's kind of [TS]

01:25:29   what it's here to do but like it works [TS]

01:25:31   brilliantly for me and what in my kind [TS]

01:25:34   of non logic controllers i have it so it [TS]

01:25:35   can access Mission Control and switch [TS]

01:25:37   from space to space so I don't even need [TS]

01:25:39   to use my magic trackpad because i find [TS]

01:25:41   the touch gestures to be a little bit [TS]

01:25:44   inaccurate like it doesn't always get [TS]

01:25:46   the pen is kind of anywhere near the [TS]

01:25:48   touch pad tablet it kind of doesn't like [TS]

01:25:51   to do the gestures with my fingers I [TS]

01:25:53   found that to be the case [TS]

01:25:54   yeah I am never a fan of using [TS]

01:25:56   multi-finger touch gestures on almost [TS]

01:25:58   anything but I just AM I'm not a fan of [TS]

01:26:01   that isn't as an input device sure so I [TS]

01:26:04   I can't speak to that for myself but the [TS]

01:26:07   buttons do such a great job of switching [TS]

01:26:09   from space to space for me [TS]

01:26:11   yeah I want to bring this up because [TS]

01:26:13   like you said this is this is something [TS]

01:26:15   that is designed very clearly for [TS]

01:26:18   animation professionals for artists for [TS]

01:26:21   photoshop like you feel like this is a a [TS]

01:26:24   photoshop augmentation devices is its [TS]

01:26:26   prime purpose now [TS]

01:26:29   I don't use photoshop do do some [TS]

01:26:32   animation in other programs but for [TS]

01:26:35   anyone listening you know a recurring [TS]

01:26:37   theme i think on this podcast has been [TS]

01:26:39   as touching upon the issue of RSI and [TS]

01:26:41   repetitive strain injury because this is [TS]

01:26:44   the thing that if you work at a computer [TS]

01:26:46   you worry about if you're whole living [TS]

01:26:49   comes from a computer it's something [TS]

01:26:50   that you worry about and this pen tablet [TS]

01:26:57   with its programmable interface is I [TS]

01:27:01   think an input device that anybody who [TS]

01:27:04   makes a living at a computer they should [TS]

01:27:07   seriously consider using this at least [TS]

01:27:10   some of the time because it just it is [TS]

01:27:15   so much more comfortable to use it is [TS]

01:27:19   something that you can use for an [TS]

01:27:20   extremely long period of time [TS]

01:27:23   it's there is something just very [TS]

01:27:26   natural about holding a pen and using it [TS]

01:27:30   to interact with an interface that this [TS]

01:27:33   really takes advantage of and the couple [TS]

01:27:36   of programmable buttons on top of that [TS]

01:27:38   just makes a world of difference and [TS]

01:27:41   I've been over the past week slowly [TS]

01:27:43   trying to set it up with a bunch of [TS]

01:27:45   different programs that i use so that [TS]

01:27:47   again like when if I'm using inkscape to [TS]

01:27:50   draw i can have something set up [TS]

01:27:52   differently even if i'm using logic then [TS]

01:27:54   if i'm just using the operating system [TS]

01:27:56   in general it is it is a fantastic input [TS]

01:28:00   device that I can I can really feel [TS]

01:28:03   helps with my hands like its it takes a [TS]

01:28:08   lot of the pressure off of of my left [TS]

01:28:11   hand in terms of editing so here is that [TS]

01:28:13   none of my result of this mike but no I [TS]

01:28:16   like to play video games and a very [TS]

01:28:19   common input method for video games is [TS]

01:28:21   you know w asd with your left hand for [TS]

01:28:25   moving forward back left or right and [TS]

01:28:27   then a couple of buttons around there to [TS]

01:28:28   interact with the game in some way so [TS]

01:28:30   it's very common that your left hands on [TS]

01:28:32   the keyboard wasd and I had set up logic [TS]

01:28:36   so that I was wasd being for all of the [TS]

01:28:41   keyboard shortcuts that I want [TS]

01:28:42   two units done even though what that [TS]

01:28:44   must look like that sounds crazy [TS]

01:28:46   it does sound crazy but it was very [TS]

01:28:48   natural that every button i wanted to [TS]

01:28:51   use was kind of around wasd and I could [TS]

01:28:54   press them in the same way that i was [TS]

01:28:56   very used to in games having that as a [TS]

01:28:58   hand position and then my right hand is [TS]

01:29:00   using a mouse excuse me MX master or its [TS]

01:29:03   using the pen tablet or whatever but [TS]

01:29:05   because there is this overlap with [TS]

01:29:07   playing video games where it's like okay [TS]

01:29:09   now i have two activities that are using [TS]

01:29:11   the same hand position i was aware [TS]

01:29:14   beginning to feel in my left hand a [TS]

01:29:16   little a little bit of that precursor [TS]

01:29:18   feeling of like oh man this is really [TS]

01:29:21   fast this is why video games use this [TS]

01:29:24   input this is why i have also chosen to [TS]

01:29:26   set up my logic this way with this input [TS]

01:29:27   but this is bad now having two [TS]

01:29:30   activities that use the exact same hand [TS]

01:29:33   gestures and so that's why being able to [TS]

01:29:36   do everything from the tablet is is just [TS]

01:29:40   fantastic so i can i can do the whole [TS]

01:29:42   thing [TS]

01:29:43   one-handed from my lap it's just great [TS]

01:29:46   it's just amazing i love it [TS]

01:29:48   I ivory me really do love it because I'm [TS]

01:29:50   just very used to this type of [TS]

01:29:52   interaction now when you're worried [TS]

01:29:54   about RS I these are the kinds of things [TS]

01:29:56   that you think about and and I've [TS]

01:29:59   definitely had problems with RSI in the [TS]

01:30:02   past problems that have prevented me [TS]

01:30:04   from working for various periods of time [TS]

01:30:06   and this is this is a tool that really [TS]

01:30:10   helps get around that and so I i highly [TS]

01:30:12   highly recommend it yes so it's safe to [TS]

01:30:14   say gray that you did redeem yourself I [TS]

01:30:16   don't know if you're bothered about that [TS]

01:30:20   i'm not bothered now I didn't think you [TS]

01:30:22   would be but I just want you to know [TS]

01:30:23   that that in my eyes you are redeemed [TS]

01:30:27   relevant [TS]