Cortex 23: Business Monk


00:00:00   good afternoon mr. UK tech 100 i saw on [TS]

00:00:06   Twitter that you are the 67 coolest UK [TS]

00:00:11   tech person is that is that was take [TS]

00:00:13   away from this article that mentions you [TS]

00:00:15   in Business Insider s60 service the [TS]

00:00:18   clothes number what is this what is this [TS]

00:00:19   thing as of right now I'm not a hundred [TS]

00:00:22   essential i know i received an invite to [TS]

00:00:26   a party which I'm going to this evening [TS]

00:00:28   that business insider are hosting a VIP [TS]

00:00:31   party I my oh my your VIP huh for the [TS]

00:00:34   top 100 coolest people in technology but [TS]

00:00:37   I didn't know if I was gonna be on this [TS]

00:00:39   list they were talking about and then [TS]

00:00:41   this morning it just popped up and i am [TS]

00:00:44   apparently the bearded British man i'm [TS]

00:00:46   making light of this is a real talk for [TS]

00:00:49   a moment I'm incredibly proud of myself [TS]

00:00:51   and for a favor I happy today you have [TS]

00:00:53   been recognized for your hard work and [TS]

00:00:57   yes it's mike let's see what it would do [TS]

00:00:59   they say about you [TS]

00:01:00   they literally do something the bearded [TS]

00:01:02   and pradesh yeah I currently yep that's [TS]

00:01:06   me [TS]

00:01:07   co-founders and host of relief and [TS]

00:01:09   podcast network launched in 2014 focus [TS]

00:01:11   on technology with podcast featured by [TS]

00:01:15   Apple good picture of you there Mike [TS]

00:01:17   yes on our about page they cropped [TS]

00:01:19   Stephen out is that Steven shoulder [TS]

00:01:22   automatically the structure i think so [TS]

00:01:24   they could have cropped it a little more [TS]

00:01:26   it did not make it so obvious they could [TS]

00:01:28   have got any photo of me really like do [TS]

00:01:31   there are many photos of just me i don't [TS]

00:01:33   know why they felt like they needed that [TS]

00:01:34   one but they did you getting ready for [TS]

00:01:36   this party though you don't you're [TS]

00:01:37   prepared you need to do need to go soon [TS]

00:01:39   we're recording this [TS]

00:01:40   I'm gonna be recording on the road today [TS]

00:01:42   okay well I i did go and get my hips to [TS]

00:01:45   trim today I've had my beard and my [TS]

00:01:48   haircut play by my friend [TS]

00:01:50   oh this is that that fancy place that [TS]

00:01:53   you go to for your beard massage or [TS]

00:01:55   whatever like they have beside yeah [TS]

00:01:57   that's that's it [TS]

00:01:58   I don't know how you maintain these [TS]

00:01:59   things there is a little bit of [TS]

00:02:00   massaging going on after I ok so i'm not [TS]

00:02:03   wrong that you should look at how beer [TS]

00:02:05   decided what a ridiculous notion [TS]

00:02:06   actually they did massage my period [TS]

00:02:08   right that's that's what I'm just [TS]

00:02:09   hearing from me it kind of puts this [TS]

00:02:11   like bid moisturizer [TS]

00:02:13   Ernie massages into my face many stung [TS]

00:02:16   yeah that's I'm gonna call that a beer [TS]

00:02:18   dressage Michael yeah it around that [TS]

00:02:20   first I was like I i'm filled this claim [TS]

00:02:23   and then the like roll back the the [TS]

00:02:25   thoughts and I was like all know he [TS]

00:02:27   could do that that's how it ends [TS]

00:02:29   so i'm currently in that state of when [TS]

00:02:31   you get a haircut and your clothes are [TS]

00:02:33   just stabbing you [TS]

00:02:35   you know I mean I mean that stage right [TS]

00:02:36   now it's uncomfortable [TS]

00:02:38   yeah funnily enough wearing the nail and [TS]

00:02:40   gear t-shirt flying the flag I get yep I [TS]

00:02:43   actually have a flag as well [TS]

00:02:45   perfect this is great crickets welcome [TS]

00:02:49   to the hello Internet nation [TS]

00:02:50   yeah talking about nations that actually [TS]

00:02:52   your back in this one after being away [TS]

00:02:54   for awhile i am again again [TS]

00:02:58   yes did you just you walk down to the [TS]

00:03:00   train station and appeared in Amsterdam [TS]

00:03:02   again is that what happened why is this [TS]

00:03:04   what i don't understand [TS]

00:03:06   62like irritate you this whole thing is [TS]

00:03:09   so strange to me it's just so weird [TS]

00:03:12   so yeah I have relatively recently [TS]

00:03:16   returned from a second trip in Amsterdam [TS]

00:03:21   a second working trip in amsterdam and I [TS]

00:03:24   feel like it was in the theme of the [TS]

00:03:28   year of less i went there i did a lot of [TS]

00:03:30   a lot of thinking I did a lot of work [TS]

00:03:32   and it was a very good experience for me [TS]

00:03:37   I like the idea of the year of less [TS]

00:03:41   entails you going to another country and [TS]

00:03:44   like shacking up in a hotel reminds him [TS]

00:03:48   for a few weeks I feel like less would [TS]

00:03:50   be you know a more minimal environment [TS]

00:03:53   way or just a home an empty room or [TS]

00:03:55   something you know [TS]

00:03:56   okay okay okay okay so listen it's the [TS]

00:03:59   year of less and more extravagance you [TS]

00:04:03   coming yeah you're coming at this [TS]

00:04:05   becoming if this is the wrong way okay [TS]

00:04:07   so listen I took this trip because it [TS]

00:04:10   happened to work out that given a couple [TS]

00:04:13   of of scheduling things i had like a [TS]

00:04:15   week of no meetings or anything and so I [TS]

00:04:18   thought at the last moment again i was [TS]

00:04:21   going to take this trip and do some work [TS]

00:04:24   but it is [TS]

00:04:25   less like because the reason I find this [TS]

00:04:29   trip so beneficial is that it is a [TS]

00:04:33   decision minimal environment there's [TS]

00:04:37   there's nothing to decide on on a trip [TS]

00:04:41   like this so i say like I've done this a [TS]

00:04:43   hundred times for everything is the [TS]

00:04:45   second time I've done it but you may you [TS]

00:04:46   may hear from my voice and I'm thinking [TS]

00:04:48   in the future that this is a thing that [TS]

00:04:50   I might want to do again I've been [TS]

00:04:52   thinking about your cycles that you [TS]

00:04:54   mentioned last time this has been on my [TS]

00:04:56   mind a lot i have a hard time figuring [TS]

00:04:58   out how this exactly works in my [TS]

00:05:00   schedule but that that thing you said [TS]

00:05:02   last time about having a non week in an [TS]

00:05:04   off week I keep thinking about that and [TS]

00:05:05   how to do that on up on a broader scale [TS]

00:05:07   but so the hotel thing is the decisions [TS]

00:05:12   are taken away from me so I went to [TS]

00:05:16   Amsterdam with this whole notion of like [TS]

00:05:18   this very limited things here i'm going [TS]

00:05:20   to have the same food every day i'm not [TS]

00:05:24   going sightseeing or anything i'm just [TS]

00:05:27   going to have the same routine [TS]

00:05:29   everything is going to be super simple [TS]

00:05:32   and then plus since it is a hotel there [TS]

00:05:35   are many things like I have none of the [TS]

00:05:38   concerns of a normal house or I don't [TS]

00:05:40   have to take out the garbage i don't [TS]

00:05:43   have to do any of this other stuff and [TS]

00:05:45   also because i am going on my own it's [TS]

00:05:48   like there's not another person that I'm [TS]

00:05:49   thinking when are they coming home [TS]

00:05:51   there's no external concerns here [TS]

00:05:54   decisions are very few and it has put me [TS]

00:05:57   in a very focused mindset and I fell [TS]

00:06:01   into a really great routine while i was [TS]

00:06:05   there that I have been attempting to [TS]

00:06:07   continue to follow since i have been [TS]

00:06:09   back so that it has been it's a great [TS]

00:06:11   experience but it is less Mike even [TS]

00:06:13   though I'm going somewhere else it's [TS]

00:06:14   definitely less gonna come back to that [TS]

00:06:17   routine that you mentioned before [TS]

00:06:20   why amsterdam again the but you could do [TS]

00:06:23   this in London or somewhere else in the [TS]

00:06:26   UK like what took you there again [TS]

00:06:28   because last time if i remember [TS]

00:06:29   correctly Amsterdam was a good location [TS]

00:06:32   because you're actually meeting with [TS]

00:06:33   some friends [TS]

00:06:34   yeah the the amsterdam thing this time [TS]

00:06:37   was mostly laziness [TS]

00:06:39   cuz i decided again at the last moment [TS]

00:06:40   that i was going to do this and I didn't [TS]

00:06:42   feel like trying to research a whole [TS]

00:06:45   other environment right I knew that the [TS]

00:06:48   place that I was going had the things [TS]

00:06:50   that I wanted it had minimally decorated [TS]

00:06:53   rooms of which even the decorations that [TS]

00:06:56   did exist I put them all in the closet [TS]

00:06:58   much the confusion of the hotel staff [TS]

00:07:00   and it had appropriate exercise [TS]

00:07:03   facilities and there was the ability to [TS]

00:07:06   run nearby and there were a couple of [TS]

00:07:08   places in the hotel to work like it [TS]

00:07:10   ticked all of the boxes for things that [TS]

00:07:12   I was looking for in a place to work and [TS]

00:07:14   I didn't want to spend a whole afternoon [TS]

00:07:17   you know trying to find a second new [TS]

00:07:19   place I thought since I'm doing this at [TS]

00:07:21   the last minute let me just go to the [TS]

00:07:23   guaranteed location [TS]

00:07:25   I've been thinking about this a lot and [TS]

00:07:26   it's it's it's hard to it's hard to [TS]

00:07:30   express but i feel like i have gained [TS]

00:07:34   this real feeling from doing this it's [TS]

00:07:37   actually kind of fun in my life when I [TS]

00:07:39   came back described it as they're like [TS]

00:07:41   oh you have been on the gray [TS]

00:07:43   incorporated company retreat but it's [TS]

00:07:46   just you like there's nobody else but [TS]

00:07:48   that this was the this was the [TS]

00:07:50   equivalent thing because when I came [TS]

00:07:52   back I was talking with her about it a [TS]

00:07:53   little bit and I imagine like many [TS]

00:07:56   annoying CEOs of large companies when [TS]

00:07:59   they go away on retreat they come back [TS]

00:08:00   in like how we have all these great [TS]

00:08:02   ideas for how we want to change the way [TS]

00:08:04   the company works right and all the [TS]

00:08:05   employees in a god oh now he's read some [TS]

00:08:07   business book and he has a whole new [TS]

00:08:09   idea about how things are going to [TS]

00:08:10   happen and i basically did that to [TS]

00:08:12   myself with just myself while it was an [TS]

00:08:15   Amsterdam thinking about it this morning [TS]

00:08:16   probably the thing i can say the most [TS]

00:08:19   clearly is in this theme of year of less [TS]

00:08:24   brackets me when I went here to work and [TS]

00:08:28   when I established this routine and when [TS]

00:08:32   there were no decisions to make about [TS]

00:08:34   what was going to happen it almost [TS]

00:08:37   brings into very sharp focus how limited [TS]

00:08:44   amount of time you have to accomplish [TS]

00:08:47   the number of things you want to do so [TS]

00:08:50   it's not necessarily that like the day [TS]

00:08:51   itself is [TS]

00:08:53   limited but if i look at the list of all [TS]

00:08:55   of the projects are all of the things [TS]

00:08:56   that I want to work on there are more [TS]

00:08:58   things on that list that i could [TS]

00:09:00   reasonably accomplished in an entire [TS]

00:09:02   lifetime right if we are in the David [TS]

00:09:05   Allen parlance looking at a someday [TS]

00:09:07   maybe list of all of the potential [TS]

00:09:08   projects that might want to do work on [TS]

00:09:10   it's like okay there's several human [TS]

00:09:13   lifetimes of stuff in here like there [TS]

00:09:15   isn't just enough time for anyone to [TS]

00:09:17   actually do everything that they want [TS]

00:09:19   and I don't know I think sometimes being [TS]

00:09:25   busy with a lot of the little day-to-day [TS]

00:09:29   stuff of life can kind of hide that I [TS]

00:09:32   don't know I feel like busyness is this [TS]

00:09:34   this feeling that you can get wrapped up [TS]

00:09:39   in that distracts you from how much you [TS]

00:09:43   are actually accomplishing and and [TS]

00:09:45   getting done whereas when i was there at [TS]

00:09:49   the hotel and thinking like okay I am [TS]

00:09:51   every day at this time just going to [TS]

00:09:54   write for a certain number of hours and [TS]

00:09:56   there's no decisions about this like [TS]

00:09:58   this is just what's going to happen [TS]

00:10:00   it makes it really clear that like okay [TS]

00:10:02   if you are working on the things that [TS]

00:10:04   are most important to you and then that [TS]

00:10:06   already takes up half of the day like at [TS]

00:10:09   best you have another half of the day to [TS]

00:10:12   do other stuff so like what are the [TS]

00:10:14   things that it's going to fill the rest [TS]

00:10:15   of that time somehow it just it made me [TS]

00:10:18   much more aware of the limited time and [TS]

00:10:21   energy in a way that is not so obvious [TS]

00:10:25   always in a in a busy [TS]

00:10:28   normal daily life situation one thinking [TS]

00:10:33   about is not even so much all of the [TS]

00:10:37   things that I would like to do forever [TS]

00:10:39   but sometimes just like all of the [TS]

00:10:41   things i need to do today who and quite [TS]

00:10:45   a lot of the time I don't have the time [TS]

00:10:47   to do them because of the things that [TS]

00:10:50   occur in my life that I want to do the [TS]

00:10:53   artwork right so for example when Dina [TS]

00:10:56   come home and we cook together we eat we [TS]

00:11:00   talk when we watch TV shows or movies [TS]

00:11:02   they're all things that I really want to [TS]

00:11:05   do [TS]

00:11:05   but if we I didn't do those things i [TS]

00:11:08   would have more time to get more work [TS]

00:11:10   done so if I had a really big project [TS]

00:11:14   and when I do have really big projects [TS]

00:11:16   we do skip those things but I can kind [TS]

00:11:20   of see the advantage of having a block [TS]

00:11:25   of time where there are no distractions [TS]

00:11:27   like that like i can the more that [TS]

00:11:30   you're talking about it and even though [TS]

00:11:32   it is still kind of a little bit crazy [TS]

00:11:34   and ridiculous to me I do start to see [TS]

00:11:40   the benefit of completely [TS]

00:11:43   uninterruptedly i can work for as long [TS]

00:11:46   as I want time there really is something [TS]

00:11:48   that is fundamentally different about [TS]

00:11:52   having big uninterruptedly lakhs of time [TS]

00:11:57   like even the most minor of of things so [TS]

00:12:00   when I work at home for example my wife [TS]

00:12:03   will go to work and then she comes back [TS]

00:12:05   at some point later in the day her [TS]

00:12:08   coming home is the world's most minor of [TS]

00:12:11   interruptions [TS]

00:12:12   but there's something about when i am [TS]

00:12:15   home and I'm working [TS]

00:12:17   there's an awareness of oh my wife is in [TS]

00:12:19   the house and then there's a feeling of [TS]

00:12:21   well there's an obligation to spend time [TS]

00:12:24   with her like and I want to spend time [TS]

00:12:25   with her and now she's here that's a [TS]

00:12:27   thing that we can definitely do and then [TS]

00:12:28   suddenly like the whole work environment [TS]

00:12:31   just shifts your brain is ever so [TS]

00:12:33   slightly now debating between two things [TS]

00:12:37   or having to resist doing the easier [TS]

00:12:40   option if there's something that you [TS]

00:12:42   need to finish working on whereas in [TS]

00:12:44   this kind of constrained environment it [TS]

00:12:46   like it's just me [TS]

00:12:48   there's there's no one here to see [TS]

00:12:49   there's no one here to talk to [TS]

00:12:51   there's just me and either the work that [TS]

00:12:54   I'm doing or the few books that i have [TS]

00:12:56   brought with me that I want to read and [TS]

00:12:58   focus on and that's it like there is no [TS]

00:13:00   other place for the brain to get [TS]

00:13:03   distracted by I think it's really [TS]

00:13:06   important to point out the those [TS]

00:13:08   distractions are extremely important [TS]

00:13:11   that they should happen right like the [TS]

00:13:14   idea of you deciding i'm going to move [TS]

00:13:17   to [TS]

00:13:18   forever on my own because I can do more [TS]

00:13:21   work 24-7 that is not a healthy thing to [TS]

00:13:24   do right like you you agree with that [TS]

00:13:27   yeah yeah they are distractions yes but [TS]

00:13:30   they're worthwhile distractions but [TS]

00:13:33   there are times where it's good to just [TS]

00:13:36   be able to focus completely on something [TS]

00:13:39   there's two clarifications that I want [TS]

00:13:41   to bring up here right but the first is [TS]

00:13:43   that if this podcast has not already [TS]

00:13:46   made it clear i'll refer you to episode [TS]

00:13:48   number one entitled I don't really like [TS]

00:13:51   work and that i have no desire to move [TS]

00:13:56   to Amsterdam permanently leave all of [TS]

00:13:59   the responsibilities of my life behind [TS]

00:14:01   and just work all day every day because [TS]

00:14:04   I don't really like work fredley it's i [TS]

00:14:08   am not consumed by work in the way that [TS]

00:14:12   I think someone like he's always my [TS]

00:14:14   go-to but like someone like Richard [TS]

00:14:16   Branson I think for example is a person [TS]

00:14:18   who is always feel that he's like a [TS]

00:14:22   broken person but he's broken in a [TS]

00:14:26   useful way and that that man gets his [TS]

00:14:29   thrills out of starting new companies he [TS]

00:14:32   obviously can't not start new companies [TS]

00:14:35   and always be doing business like that [TS]

00:14:37   is his obsession and that is why he's a [TS]

00:14:40   billionaire with a billion companies i [TS]

00:14:43   I'm not that kind of person i have never [TS]

00:14:46   been that kind of person i have no [TS]

00:14:48   aspirations to be that kind of person I [TS]

00:14:51   am much more interested in the idea of [TS]

00:14:55   how do i get the maximum amount of [TS]

00:14:59   result for the amount of time that I'm [TS]

00:15:02   putting in and one of the things that [TS]

00:15:05   also aligns with the year of less for me [TS]

00:15:08   is really trying to be very aware of any [TS]

00:15:15   kind of working time that is not [TS]

00:15:17   maximally effective and this is what i [TS]

00:15:20   mean by a little bit like a like [TS]

00:15:21   busyness is bad it's very easy to be [TS]

00:15:24   busy and feel like you're doing a whole [TS]

00:15:26   bunch of stuff but not actually doing [TS]

00:15:29   the things that are really [TS]

00:15:31   and so so going to Amsterdam was not [TS]

00:15:36   about boy I can't wait to work all day [TS]

00:15:41   every day because that it like that's [TS]

00:15:42   not something that necessarily find [TS]

00:15:44   enjoyable for me it was about I am [TS]

00:15:49   deciding in advance that this is a place [TS]

00:15:54   where i am going to be very focused for [TS]

00:15:59   a finite amount of time on the things [TS]

00:16:03   that are the most important and so [TS]

00:16:07   that's why when I was there I was [TS]

00:16:08   focused primarily on my health actually [TS]

00:16:11   and then also on writing scripts which [TS]

00:16:16   is the most valuable thing that I can do [TS]

00:16:18   in terms of my business and if I wasn't [TS]

00:16:21   either exercising or writing i was [TS]

00:16:24   reading a few books that i thought would [TS]

00:16:27   be helpful in thinking about like the [TS]

00:16:31   direction of things for the next year [TS]

00:16:34   and about business and and the rest of [TS]

00:16:36   it's like those those were the [TS]

00:16:38   activities that I was focusing on [TS]

00:16:41   primarily and it it's funny because [TS]

00:16:43   again like when I think about my routine [TS]

00:16:45   for the day and how things were going at [TS]

00:16:47   the end of every day i felt just exhaust [TS]

00:16:51   I felt just completely drained from the [TS]

00:16:54   result of a lot of like a full day of [TS]

00:16:56   being mentally focused on just the [TS]

00:16:58   things that are the most important so a [TS]

00:17:02   trip like this to me is valuable and [TS]

00:17:06   possible i think a key part of it is [TS]

00:17:09   because there is a clear end point right [TS]

00:17:12   where it's like I'm going to do this [TS]

00:17:14   thing at maximum capacity for X number [TS]

00:17:18   of days and when you have something like [TS]

00:17:20   that in your mind it's much easier to [TS]

00:17:22   stick with but I think if I was if I was [TS]

00:17:25   trying to work like that all of the time [TS]

00:17:28   just in my normal life I don't think [TS]

00:17:31   that I could possibly do it like i think [TS]

00:17:32   i would i would burn out very fast or [TS]

00:17:35   just be too exhausted after after a [TS]

00:17:38   certain point like you can't you can't [TS]

00:17:40   live your life like a monk in a cabin [TS]

00:17:44   in a city forever or at least I don't [TS]

00:17:47   want to live my life like that business [TS]

00:17:49   monk [TS]

00:17:49   yeah like a business monk it's not [TS]

00:17:51   possible do you not worry though that [TS]

00:17:55   the more that you do this the more that [TS]

00:17:58   you may become dependent on it does not [TS]

00:18:00   concern you like if you keep doing this [TS]

00:18:02   so you do this every couple of months [TS]

00:18:04   you don't worry that you might get in a [TS]

00:18:06   situation where you can only fully focus [TS]

00:18:09   when you're in these types of [TS]

00:18:10   surroundings [TS]

00:18:11   it's funny while i was actually there [TS]

00:18:13   one of the books i was reading was [TS]

00:18:15   talking about in one section just as a [TS]

00:18:17   slight tangent like The Incredible port [TS]

00:18:19   importance of working at hotels and [TS]

00:18:21   working at different environments that [TS]

00:18:22   was like oh this is positively [TS]

00:18:24   reinforcing they were describing those [TS]

00:18:27   things JK Rowling and talking about how [TS]

00:18:29   she couldn't finish her last book and it [TS]

00:18:33   helped ended up like booking the entire [TS]

00:18:35   top floor of some hotel in glasgow and [TS]

00:18:38   just working there to finish the final [TS]

00:18:40   harry potter book that's too much she [TS]

00:18:42   didn't need the whole full you know the [TS]

00:18:45   penthouse suite or whatever the [TS]

00:18:46   penthouse ok right like at the top there [TS]

00:18:48   is the foot that's the hopefully she [TS]

00:18:49   books out seven rubes I can't really see [TS]

00:18:53   that there are you don't want neighbors [TS]

00:18:55   not even in the hotel nobody remembers [TS]

00:18:56   I'm not worried at all about this [TS]

00:19:00   becoming a thing that is a necessity for [TS]

00:19:03   me because I am viewing this as one of [TS]

00:19:07   the the tools in my arsenal and I really [TS]

00:19:11   do me like i have been trying to think a [TS]

00:19:13   lot about trying to do this on some kind [TS]

00:19:16   of regular schedule and it just so [TS]

00:19:20   happens that it's been about three [TS]

00:19:22   months since the last time I went [TS]

00:19:24   something like oh maybe this is a thing [TS]

00:19:26   that i can try to plan for to do like [TS]

00:19:30   once a quarter and maybe the idea of [TS]

00:19:33   having that as a as a thing that I can [TS]

00:19:35   anticipate and plan for maybe this would [TS]

00:19:39   work really well in in a schedule as as [TS]

00:19:43   part of this idea like have a cycle to [TS]

00:19:46   your work don't just have a constant [TS]

00:19:49   uniform grind to what it is that you're [TS]

00:19:52   doing [TS]

00:19:53   I think the only way you can save [TS]

00:19:54   yourself from yourself is to put this in [TS]

00:19:56   your schedule [TS]

00:19:57   I genuinely mean that as well like I [TS]

00:20:00   think if you don't plan this type of [TS]

00:20:02   thing in you you could end up in a [TS]

00:20:04   situation for you cannot work in London [TS]

00:20:09   let's see I think it's the exact reverse [TS]

00:20:12   here that if I don't put this in a [TS]

00:20:13   schedule it will be very difficult to [TS]

00:20:16   actually make time for this again this [TS]

00:20:19   this trip just happened because a bunch [TS]

00:20:22   of things in a particular we cancelled [TS]

00:20:24   leaving me unexpectedly free but that's [TS]

00:20:26   not a normal situation so I think it's [TS]

00:20:28   actually the reverse I need to plan for [TS]

00:20:30   this to ensure that it does happen [TS]

00:20:33   not if i don't plan for it it will creep [TS]

00:20:36   and take over my entire life [TS]

00:20:39   this episode of cortex is brought to you [TS]

00:20:41   by hover quite simply hover is the best [TS]

00:20:44   way to buy and manage domain names [TS]

00:20:46   it's my place of choice i've used them [TS]

00:20:48   for years i have many dozen of domain [TS]

00:20:52   names and over so many I don't even [TS]

00:20:53   really want to count up how many it is [TS]

00:20:55   when it comes to buying a domain name [TS]

00:20:57   it's the first place I think of and the [TS]

00:20:59   first website i go to and I go there a [TS]

00:21:01   lot because if you think of a good name [TS]

00:21:02   you want to grab it on the internet [TS]

00:21:04   before someone else does cover makes it [TS]

00:21:07   simple and easy and fast to grab the [TS]

00:21:10   domain name you want you don't want a [TS]

00:21:12   thousand screens in your way you don't [TS]

00:21:14   want a bunch of check boxes that you [TS]

00:21:16   have to untape so that you're not opted [TS]

00:21:18   into a bunch of crap that you don't want [TS]

00:21:20   automatically you just want it to be [TS]

00:21:22   smooth and clean and clear and that is [TS]

00:21:25   what hover is they've got you covered [TS]

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00:21:30   but they also have over 400 of the crazy [TS]

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00:21:36   that you might want in any domain you by [TS]

00:21:38   comes with who is privacy for free [TS]

00:21:40   because hover thinks that should just be [TS]

00:21:42   part of the process [TS]

00:21:43   you shouldn't have to pay extra to keep [TS]

00:21:45   your details private they are super [TS]

00:21:48   simple to use but if you have any [TS]

00:21:50   problems whatsoever they also have a [TS]

00:21:52   fantastic customer support with a no [TS]

00:21:55   holds no weight no transfer telephone [TS]

00:21:57   support policy when you call hover [TS]

00:21:59   you'll be talking to an actual human [TS]

00:22:01   being unless of course if you don't want [TS]

00:22:03   to talk to a human being they also do [TS]

00:22:05   have robotic communication you can use [TS]

00:22:08   their email support they have many other [TS]

00:22:10   up [TS]

00:22:10   is for you if you need help but the [TS]

00:22:12   thing that i recommend the most is if [TS]

00:22:14   you already have domains somewhere else [TS]

00:22:16   be sure to use their valet service they [TS]

00:22:19   will move a domain out of your current [TS]

00:22:21   troublesome registrar and into their [TS]

00:22:24   system no problems [TS]

00:22:25   oh and that valet service it's totally [TS]

00:22:27   free no extra charge whether you have [TS]

00:22:29   ten domains or 200 domains they have [TS]

00:22:32   just a ton more great features but in [TS]

00:22:34   addition however has the best offer [TS]

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00:22:39   to use at checkout for ten percent off [TS]

00:22:42   your first purchase at hover use pencil [TS]

00:22:45   for ten percent off and to show your [TS]

00:22:47   support for cortex and all of real afm [TS]

00:22:49   thanks to hover for supporting the show [TS]

00:22:51   you mentioned a routine ya doing email [TS]

00:22:55   again half the time i'm still terrible [TS]

00:22:59   at email that's absolutely terrible at [TS]

00:23:01   email [TS]

00:23:02   yeah I I i had a good routine they're [TS]

00:23:05   described the general day look like that [TS]

00:23:07   so I i got up at about six in the [TS]

00:23:11   morning most days and i went down to the [TS]

00:23:15   restaurants and I got the same same [TS]

00:23:17   breakfast every morning because it'sit's [TS]

00:23:19   no decision so we just get an omelet and [TS]

00:23:22   I would get a coffee and I would read [TS]

00:23:26   for maybe half an hour while i was [TS]

00:23:27   having breakfast and then right after [TS]

00:23:30   having breakfast i went back up to the [TS]

00:23:33   hotel room and this is kind of key thing [TS]

00:23:35   was in the hotel room I then had my my [TS]

00:23:42   pad pro actually set up sort of Honor [TS]

00:23:44   this is on a chair on a desk in the [TS]

00:23:48   hotel rooms that I was at standing [TS]

00:23:49   height and i would write the scripts [TS]

00:23:54   that I was currently working on for as [TS]

00:23:57   long as i was able to do that like as [TS]

00:24:01   long as I could stay focused on this [TS]

00:24:03   script and still feel like i am making [TS]

00:24:05   progress on it and so these were usually [TS]

00:24:08   sessions that were like three or maybe [TS]

00:24:10   four hours long depending on the morning [TS]

00:24:13   and as always at the stuff i look kind [TS]

00:24:16   of like a crazy person because the most [TS]

00:24:18   effective way for me to spend time [TS]

00:24:22   writing is actually [TS]

00:24:24   to be talking it out loud so it was a [TS]

00:24:26   lot of time of I'm standing up I'm kind [TS]

00:24:28   of pacing back and forth a little bit [TS]

00:24:30   but reading reading it out loud or like [TS]

00:24:33   trying out new sentences out loud and [TS]

00:24:35   then adding them to the script if I like [TS]

00:24:37   them are cutting stuff out and so that [TS]

00:24:41   that is without a doubt and also [TS]

00:24:43   according to my spreadsheets the most [TS]

00:24:46   effective way that i can spend my time [TS]

00:24:48   it is bringing a script closer to [TS]

00:24:53   completion and it is also the most [TS]

00:24:55   focused and mentally draining of the [TS]

00:24:58   time that i can spend and I think in [TS]

00:25:03   some ways this is this is similar to [TS]

00:25:05   people who do computer programming that [TS]

00:25:08   blocks of uninterruptedly time where you [TS]

00:25:13   can really get into the focus of it is [TS]

00:25:18   incredibly valuable and difficult to [TS]

00:25:21   replicate time and just the simple [TS]

00:25:26   knowledge that there was nothing else on [TS]

00:25:30   my calendar for the rest of the day like [TS]

00:25:32   there was no podcaster record there was [TS]

00:25:34   no Bank appointment to go to there was [TS]

00:25:36   no nothing it mentally changes the frame [TS]

00:25:40   like it it it feels like there is a [TS]

00:25:42   relief like the brain can relax and say [TS]

00:25:46   okay look if if we were here for five [TS]

00:25:50   hours or six hours it wouldn't matter [TS]

00:25:52   because there's nowhere to be like you [TS]

00:25:54   can just focus on this thing until the [TS]

00:25:57   point at which you are done and you [TS]

00:26:00   don't have to worry about trying to shut [TS]

00:26:02   stuff down before you're finished or not [TS]

00:26:04   so that that part of the day like just [TS]

00:26:08   that morning part was the absolute most [TS]

00:26:11   valuable thing like getting up at a [TS]

00:26:13   consistent time having as people know [TS]

00:26:16   like I'm very sensitive to changes in [TS]

00:26:18   the early morning schedule like if [TS]

00:26:20   things don't go quite right in the [TS]

00:26:21   morning it has bad knock-on effects [TS]

00:26:23   forming was like no this is going to [TS]

00:26:25   work perfectly every time in this hotel [TS]

00:26:27   because you're going to get up the [TS]

00:26:28   restaurants always going to be there is [TS]

00:26:29   always going to be nobody there because [TS]

00:26:32   you're the only lunatic in the [TS]

00:26:33   restaurant at six in the morning you're [TS]

00:26:35   going to get the exact same on that [TS]

00:26:36   you're going to read for the same [TS]

00:26:37   amount of time then you're going to go [TS]

00:26:39   up and you're going to be able to now [TS]

00:26:41   focus on the writing in an environment [TS]

00:26:44   where you're guaranteed not to be [TS]

00:26:46   interrupted and you have nothing on the [TS]

00:26:48   schedule later in the day so that was [TS]

00:26:53   the that was the morning part of it when [TS]

00:26:55   i was done writing then that was where I [TS]

00:26:58   changed and I focused on health so that [TS]

00:27:00   I would go to the gym or i would go for [TS]

00:27:04   a run so I was alternating that on [TS]

00:27:07   either days and at that point like after [TS]

00:27:12   going to the gym or going for a run [TS]

00:27:13   which always takes a surprisingly long [TS]

00:27:15   amount of time for some reason my brain [TS]

00:27:16   I'm always thinking like oh good [TS]

00:27:17   exercising is going to take half an hour [TS]

00:27:19   but but the whole thing between like [TS]

00:27:21   getting ready actually exercising and [TS]

00:27:23   then coming back and and taking a shower [TS]

00:27:25   and change like I find that whole thing [TS]

00:27:27   takes way longer than you always think [TS]

00:27:29   it does nothing I wanted to yeah that's [TS]

00:27:32   exactly it [TS]

00:27:33   maybe that's what is my brain is like as [TS]

00:27:35   will be 20 minutes it's like actually [TS]

00:27:36   it's like an hour-and-a-half buddy do [TS]

00:27:38   you know this right like this happens [TS]

00:27:39   every day like that i'll be twenty [TS]

00:27:40   minutes this time now I've got it down [TS]

00:27:43   yeah it just it just never works out [TS]

00:27:46   that way and so I at this point having [TS]

00:27:52   done the writing mental exhaustion and [TS]

00:27:57   then exercise physical exhaustion I was [TS]

00:28:00   a completely drained human being [TS]

00:28:04   it's just like I can do nothing now and [TS]

00:28:07   so as I have learned well this is an [TS]

00:28:09   excellent time to do the thing that i [TS]

00:28:11   mentioned on earlier podcast which is [TS]

00:28:12   the the coffee power nap thing right [TS]

00:28:15   where you have some caffeine right [TS]

00:28:17   before taking a nap which then allows [TS]

00:28:19   you to sleep briefly but wake up without [TS]

00:28:21   any kind of sleep inertia and then in [TS]

00:28:24   the rest of the day like afternoons are [TS]

00:28:27   not super productive times for me as i [TS]

00:28:28   have mentioned but then i would read for [TS]

00:28:31   a large portion of the afternoon until [TS]

00:28:33   there was an early dinner that I would [TS]

00:28:36   have always the same thing there was one [TS]

00:28:38   restaurant that I was either ordering a [TS]

00:28:40   burger from or this kind of chicken [TS]

00:28:42   dinner from alternating either days so [TS]

00:28:44   again no decisions to be made there [TS]

00:28:46   whatsoever and then in the evenings [TS]

00:28:48   often find that I have an additional [TS]

00:28:50   burst [TS]

00:28:51   of energy to work on things and then I [TS]

00:28:54   was working on just a bunch of projects [TS]

00:28:56   that had been causing me the most amount [TS]

00:29:00   of stress related to my business i [TS]

00:29:03   finally finished a whole bunch of stuff [TS]

00:29:04   related to taxes and like it's just a [TS]

00:29:07   bunch of business nonsense that it's not [TS]

00:29:10   super important in the same way that a [TS]

00:29:13   video is but it was important to get [TS]

00:29:15   done because i had been aware that in [TS]

00:29:17   the past few months it had been really [TS]

00:29:18   dragging on my mind so I was able to [TS]

00:29:21   really kill a few projects while i was [TS]

00:29:23   there that feel like they were mentally [TS]

00:29:26   freeing to get done and then you know [TS]

00:29:29   after after that maybe just read a [TS]

00:29:31   little bit before bed and then fall [TS]

00:29:32   asleep and do the whole thing again the [TS]

00:29:34   next day and it was glorious [TS]

00:29:35   it was absolutely glorious yeah knowing [TS]

00:29:39   you as I know you I can see what you [TS]

00:29:41   left that it's also i like I didn't [TS]

00:29:44   leave the hotel most days because there [TS]

00:29:45   was no need to as crazy as it sounds [TS]

00:29:48   there was no time to make it really felt [TS]

00:29:52   that way [TS]

00:29:53   yeah sure almost every day like I like [TS]

00:29:55   this is what i mean by there's this [TS]

00:29:57   feeling of it highlights the year of [TS]

00:29:59   less in a way that is hard to articulate [TS]

00:30:01   was like in some ways i was doing so [TS]

00:30:03   little but also never felt like the days [TS]

00:30:07   were shorter like how could I possibly [TS]

00:30:09   do anything else how could I have any [TS]

00:30:11   other life outside of this i know not [TS]

00:30:13   like the the day just flies by [TS]

00:30:16   even though it's like okay what have I [TS]

00:30:17   done I've done some writing I've done [TS]

00:30:19   some exercise done some reading and I've [TS]

00:30:22   done some administration it's like for [TS]

00:30:23   actual discrete tasks but then the day [TS]

00:30:26   is over and i'm exhausted [TS]

00:30:27   why can't you replicate a lot of the [TS]

00:30:29   home because Mike life life intrudes in [TS]

00:30:37   a way [TS]

00:30:37   life finds away yeah life finds a way to [TS]

00:30:40   annoy you and this kind of activity is [TS]

00:30:45   an artificial holding at bay a bunch of [TS]

00:30:48   things like you can't actually live your [TS]

00:30:51   life and this totally disconnected way [TS]

00:30:53   and as contrast because i had been [TS]

00:30:56   holding a bunch of things back when I [TS]

00:30:59   returned home everything was waiting for [TS]

00:31:03   me [TS]

00:31:03   and the very first day that I had back [TS]

00:31:06   after this amsterdam trip was the exact [TS]

00:31:09   opposite of this that's like okay so I [TS]

00:31:11   get up in the morning and my wife is [TS]

00:31:13   awake as well and so she's getting ready [TS]

00:31:15   for work and like we have a little [TS]

00:31:16   morning routine like we're talking to [TS]

00:31:18   each other and then so she goes off to [TS]

00:31:19   work and I sit down and like okay I'm [TS]

00:31:22   gonna get going to get right to writing [TS]

00:31:23   now and not five minutes later like the [TS]

00:31:26   front doorbell rings and there's a [TS]

00:31:27   package from amazon you know [TS]

00:31:29   okay great thanks ok fine package from [TS]

00:31:32   amazon like a sign for it I grabbed it I [TS]

00:31:34   go back to sit down and literally not [TS]

00:31:37   ten minutes later because i had to check [TS]

00:31:38   my watch because i couldn't believe that [TS]

00:31:39   it wasn't true [TS]

00:31:41   ding dong bell rings again and there's a [TS]

00:31:43   guy who needs to come and check the gas [TS]

00:31:45   meter in the house no okay fine [TS]

00:31:48   come in and check the gas meter and so [TS]

00:31:49   don't worry i only be five minutes okay [TS]

00:31:51   but now there's someone in the house and [TS]

00:31:53   I can't be pacing around like a crazy [TS]

00:31:55   person talking out loud and writing and [TS]

00:31:57   it's also just weird that someone's [TS]

00:31:58   there and of course with these things [TS]

00:32:00   it's a creeping delay and he's not there [TS]

00:32:01   for five minutes [TS]

00:32:02   he's actually there for an hour and a [TS]

00:32:04   half like that's how long he was there [TS]

00:32:06   for what was he doing there was [TS]

00:32:08   something broke in and something needs [TS]

00:32:10   to be fixed and then a second guy need [TS]

00:32:12   to come and it's like it my perspective [TS]

00:32:15   on it is like I don't care what they [TS]

00:32:16   were doing right it doesn't matter they [TS]

00:32:17   just need to fix something in the house [TS]

00:32:19   but it just took forever and then I had [TS]

00:32:23   after that there was a phone call that I [TS]

00:32:28   had to take like a meeting that I had to [TS]

00:32:30   take with someone while I had to take [TS]

00:32:31   that meeting someone else came to the [TS]

00:32:33   house who need to repair a lock on the [TS]

00:32:35   front door so like I need so now I'm [TS]

00:32:37   like on the phone while someone's in the [TS]

00:32:39   house repairing a lock on the front door [TS]

00:32:40   and the lock guy leaves because i was on [TS]

00:32:43   the phone I didn't have a chance like [TS]

00:32:44   check his work entirely and it didn't [TS]

00:32:47   wasn't fix the first time so like now I [TS]

00:32:49   need to arrange for him to come back and [TS]

00:32:51   do this other thing I forget what it was [TS]

00:32:52   there was some other thing that happened [TS]

00:32:55   in the evening and it was one of these [TS]

00:32:56   days was like I cannot believe this this [TS]

00:32:58   is the exact opposite of this experience [TS]

00:33:00   like i have now come back i have had an [TS]

00:33:02   entire day that his felt really busy and [TS]

00:33:05   draining but over which I feel like I [TS]

00:33:07   have accomplished literally nothing like [TS]

00:33:10   okay [TS]

00:33:10   the gas that i thought was fine was [TS]

00:33:12   fixed but so from my perspective like [TS]

00:33:14   nothing has really changed [TS]

00:33:16   I do and wanted to fix the lock but [TS]

00:33:19   didn't fix the lock and then you know [TS]

00:33:21   it's just like I received some packages [TS]

00:33:24   okay great packages i obviously there's [TS]

00:33:27   stuff in the house that I need these [TS]

00:33:28   packages for but when i'm in a hotel [TS]

00:33:30   like I don't need any of these things [TS]

00:33:31   because all just taken care of so this [TS]

00:33:33   is what I mean like it's an artificial [TS]

00:33:35   environment that only works for a [TS]

00:33:37   limited amount of time right you you [TS]

00:33:39   have to come back to regular life and [TS]

00:33:41   regular like this has all of these [TS]

00:33:42   little intrusions that are that are [TS]

00:33:44   frustrating but the one thing that I [TS]

00:33:47   have definitely taken away from this [TS]

00:33:48   like the concrete thing that is going to [TS]

00:33:52   be different is I am now looking for a [TS]

00:33:59   dedicated office space in London so I [TS]

00:34:04   don't I don't yet know how practical [TS]

00:34:07   this idea is I don't have a good [TS]

00:34:09   understanding of the office space rental [TS]

00:34:13   market around where I am I don't know [TS]

00:34:16   I'm just beginning to look into this but [TS]

00:34:18   from this trip I was thinking about it [TS]

00:34:20   afterwards and thinking okay what was [TS]

00:34:21   the most valuable part the most valuable [TS]

00:34:24   part was that initial writing and the [TS]

00:34:27   thing that it depended on was a space [TS]

00:34:31   that was my own that was private at [TS]

00:34:35   which i will receive no interruptions [TS]

00:34:38   and so I thought okay let me try to [TS]

00:34:41   replicate this [TS]

00:34:43   so what I'm going to try to do is just [TS]

00:34:45   find an office it's like a room [TS]

00:34:48   somewhere nearby that has a door that I [TS]

00:34:52   can close so with my own space and I can [TS]

00:34:54   just go there first thing in the morning [TS]

00:34:56   and not either try to stay at home but [TS]

00:35:00   then be vaguely worried about just [TS]

00:35:02   pointless interruptions which happen all [TS]

00:35:03   the time especially when you live in a [TS]

00:35:05   building where there's like 15 [TS]

00:35:06   apartments and so anybody delivering [TS]

00:35:08   packages all the time will just press [TS]

00:35:10   all of the button so that someone [TS]

00:35:11   answers which is hugely frustrating so [TS]

00:35:14   that's the idea like I'm gonna see if I [TS]

00:35:15   can replicate at least the most valuable [TS]

00:35:18   part of that experience going forward in [TS]

00:35:21   the future but I really literally just [TS]

00:35:23   have started this in the past couple [TS]

00:35:24   days I don't have any idea if this is [TS]

00:35:26   gonna work out or how practical it is [TS]

00:35:28   but I'm [TS]

00:35:29   I'm hoping to take away this valuable [TS]

00:35:31   part and reproduce it here when you said [TS]

00:35:34   that those is part of made it was gonna [TS]

00:35:36   ask you but seriously was going to ask [TS]

00:35:38   you all that sounds interesting let me [TS]

00:35:40   know if you need a desk mate and then [TS]

00:35:42   realize how that is like the complete [TS]

00:35:44   opposite of what you want you would be [TS]

00:35:46   the worst Deskmate you'd be the works [TS]

00:35:48   because I'll be so awesome [TS]

00:35:49   no you'd be doing podcasting stuff I [TS]

00:35:51   wouldn't record from the office doesn't [TS]

00:35:53   matter it doesn't matter if i don't have [TS]

00:35:55   a desk mate i'm not i'm not splitting [TS]

00:35:57   the rent with you this is the whole [TS]

00:35:58   purpose of this thing exactly that's why [TS]

00:36:00   that's why so ridiculous that had the [TS]

00:36:01   idea like all this is a good idea I'll [TS]

00:36:05   go in with you and then realized how [TS]

00:36:07   terrible that would be yeah maybe we [TS]

00:36:09   just find someone with two rooms and we [TS]

00:36:11   just never talked to each other now I [TS]

00:36:13   just don't take this the wrong way Mike [TS]

00:36:15   but I don't want to be anywhere near you [TS]

00:36:16   with my office and flickers gotta be [TS]

00:36:19   separate this is the whole thing has to [TS]

00:36:21   be completely separate keep my office [TS]

00:36:24   away from you for those listeners who [TS]

00:36:25   remembered me mentioning in path that I [TS]

00:36:27   do have a co-working space and wondering [TS]

00:36:29   what the deal is going on this trip made [TS]

00:36:34   me realize something that was obvious in [TS]

00:36:36   retrospect but was not obvious until I [TS]

00:36:38   had a break from it which is that over [TS]

00:36:42   maybe the past six months in particular [TS]

00:36:44   my co-working space has gotten very [TS]

00:36:46   popular it is very busy and I used to be [TS]

00:36:51   very good at using it outside of normal [TS]

00:36:54   business hours using it in the evening [TS]

00:36:56   when I could have it all to myself or [TS]

00:36:58   using it on the weekends when no one [TS]

00:36:59   would come in or sometimes using it very [TS]

00:37:01   early in the morning but I sort of [TS]

00:37:04   didn't notice that over the last six [TS]

00:37:06   months there were always people there [TS]

00:37:08   now it doesn't matter what time i show [TS]

00:37:10   up it doesn't matter if it's on the [TS]

00:37:12   weekend i'm always always have this [TS]

00:37:14   thought right which is great so I'll [TS]

00:37:16   walk in and it'll be like 6 p.m. on a [TS]

00:37:18   sunday and i think okay great i'll let [TS]

00:37:20   me go to space and have it to my own i [TS]

00:37:21   can i can talk out loud and I walk in [TS]

00:37:24   and they'll be some people in there and [TS]

00:37:25   I'll always have the exact same thought [TS]

00:37:26   like who are these losers in this [TS]

00:37:28   co-working space right now what's wrong [TS]

00:37:30   with year that you have a life that is [TS]

00:37:33   it always my father uh what the hell are [TS]

00:37:35   you guys doing here [TS]

00:37:37   I'm supposed to be the only loser who's [TS]

00:37:39   here right now put your [TS]

00:37:41   here this ruins everything for me but [TS]

00:37:44   again it's it sounds dumb but something [TS]

00:37:48   about like this slow increase of people [TS]

00:37:51   being there over a long period of time [TS]

00:37:53   made the change invisible [TS]

00:37:56   yeah until I realized like oh man having [TS]

00:37:59   a guaranteed private space that i can go [TS]

00:38:01   to without interruption is invaluable is [TS]

00:38:03   like duh [TS]

00:38:04   man that's so obvious but you don't [TS]

00:38:07   notice things until you see until [TS]

00:38:09   there's like a change and then you can [TS]

00:38:11   reflect back on what what is different [TS]

00:38:14   so that that is that has been extremely [TS]

00:38:17   valuable for me if I was in the position [TS]

00:38:20   location wise to be able to read to rent [TS]

00:38:23   an office space just like that which I [TS]

00:38:27   could set up equipment and it could be [TS]

00:38:28   all safe and it's over in walking [TS]

00:38:30   distance [TS]

00:38:30   I would have done that already who it is [TS]

00:38:34   continuing to work a hundred percent [TS]

00:38:35   home [TS]

00:38:37   I don't think in the long term is going [TS]

00:38:38   to be the best scenario for me [TS]

00:38:40   yes actually it's actually brings up [TS]

00:38:42   another thing that has come to the front [TS]

00:38:46   of my mind as a result of this trip [TS]

00:38:48   which is I have this clear feeling of [TS]

00:38:55   location contamination and what I mean [TS]

00:39:02   by this is I I the longer i had been [TS]

00:39:05   self-employed the more firmly I believe [TS]

00:39:07   in this idea like okay when you don't [TS]

00:39:10   have clear constraints on your work it [TS]

00:39:13   is very helpful to associate particular [TS]

00:39:16   activities with particular routines or [TS]

00:39:19   locations and so even within the hotel [TS]

00:39:23   when I was in Amsterdam I was very [TS]

00:39:25   conscious of i am only on this side of [TS]

00:39:29   the room when I'm talking out loud and [TS]

00:39:32   doing the writing and i'm only going to [TS]

00:39:35   be at this table in this cafe downstairs [TS]

00:39:38   when i'm doing administration stuff to [TS]

00:39:41   clear other projects like the only thing [TS]

00:39:44   i'm doing in the gym is i am working out [TS]

00:39:47   in the gym I'm not lounging around since [TS]

00:39:51   they was doing the gym ahead take my [TS]

00:39:53   laptop to the gym [TS]

00:39:54   no matter how like they had like a spot [TS]

00:39:56   section kind of thing and I just like [TS]

00:39:58   this is this feels like a weird [TS]

00:40:00   contamination like they had a place [TS]

00:40:01   where you can sit you know anything no I [TS]

00:40:03   don't want to do this and listen to like [TS]

00:40:04   Zen music or something like now this is [TS]

00:40:06   to this is like the same routine and the [TS]

00:40:09   same environment like going into the gym [TS]

00:40:11   and you know getting flip-flops or [TS]

00:40:13   whatever I just feel like you have to [TS]

00:40:15   keep things clear and and mixing stuff [TS]

00:40:20   is bad and I don't know what episode it [TS]

00:40:23   was on but on one of the earlier [TS]

00:40:25   episodes of cortex that I made a comment [TS]

00:40:27   and it's like okay now I understand why [TS]

00:40:29   but I i said that i have found that my [TS]

00:40:33   home office even though i am super [TS]

00:40:35   thrilled to have it is a place of a [TS]

00:40:38   really low per our productivity in many [TS]

00:40:42   ways for me and I think I know why now [TS]

00:40:45   and the reason is because I have since I [TS]

00:40:49   moved in here done almost every single [TS]

00:40:51   kind of activity in this room like I [TS]

00:40:54   will write scripts in this room i will [TS]

00:40:56   animate in this room i'm recording a [TS]

00:40:58   podcast right now in this room i will [TS]

00:41:00   edit a podcast in this room i will also [TS]

00:41:03   then do administration like email work [TS]

00:41:05   here but like also when I'm editing a [TS]

00:41:08   podcast i'll be playing a game at the [TS]

00:41:10   same time in this room is like this [TS]

00:41:13   office is great to have at home but it [TS]

00:41:18   is suffering from this problem of like [TS]

00:41:20   it's not clear to my brain [TS]

00:41:22   what am I supposed to be doing right now [TS]

00:41:23   in this space [TS]

00:41:25   it's never clear because i do almost [TS]

00:41:27   absolutely everything so my idea with [TS]

00:41:30   trying to rent out an office space in [TS]

00:41:34   London if i can do it is i'm going to [TS]

00:41:37   try very hard to only have writing and [TS]

00:41:42   talking out loud happened in that room [TS]

00:41:44   right there is i'm going to go into this [TS]

00:41:46   room going to do this particular [TS]

00:41:48   activity and if I'm not doing this [TS]

00:41:50   particular activity i'm going to leave [TS]

00:41:52   brightness that I think I want my brain [TS]

00:41:55   to learn that this happens here and then [TS]

00:41:59   that that it has like a little bit more [TS]

00:42:01   of a separation was like okay then my [TS]

00:42:03   home office becomes much more of a [TS]

00:42:05   a podcast recording and editing place [TS]

00:42:08   but i'm not even going to try to write [TS]

00:42:11   in my home office i'm going to try to [TS]

00:42:12   always do it in a particular place i'm [TS]

00:42:16   convinced that this is very helpful but [TS]

00:42:19   i'm curious to try to be much more [TS]

00:42:21   conscious about this going forward to [TS]

00:42:24   have like locations and routines [TS]

00:42:27   associated with particular kinds of work [TS]

00:42:29   so I never for example want to bring all [TS]

00:42:33   of my tax paperwork and do like do all [TS]

00:42:36   of that stuff in the same place that I [TS]

00:42:38   want to be the place where I do writing [TS]

00:42:40   i'm going to try to keep things much [TS]

00:42:41   more separate going going forward from [TS]

00:42:44   here on out you know what makes it was [TS]

00:42:48   what when your officers also your [TS]

00:42:51   bedroom [TS]

00:42:52   well I have as I was discussing about [TS]

00:42:55   this i was thinking about you Mike [TS]

00:42:57   yeah who do you want to tell the people [TS]

00:42:59   why you were thinking about that gray [TS]

00:43:00   yeah because we actually had our first [TS]

00:43:03   facetime chat ever that's not so great i [TS]

00:43:07   need to call me for something and [TS]

00:43:09   instead of calling me on live audio like [TS]

00:43:13   people do I see [TS]

00:43:16   cgpgrey cooling i press the answer [TS]

00:43:18   button and LP pops any concede my [TS]

00:43:20   bedroom that I didn't want you my [TS]

00:43:24   bedroom gray well you know you let me in [TS]

00:43:27   the press we accept but yeah I can't [TS]

00:43:34   wait to change this like you know and I [TS]

00:43:36   understand the idea of like having the [TS]

00:43:38   Home Office brings those problems but [TS]

00:43:41   i'm really looking forward to sleeping [TS]

00:43:44   in a different room but my Jessica's in [TS]

00:43:46   oh yeah don't get me wrong like the Home [TS]

00:43:49   Office problem [TS]

00:43:50   this is way better than having a single [TS]

00:43:52   room in which you do literally [TS]

00:43:53   everything having your podcasting studio [TS]

00:43:56   also be your bedroom is is frustrating [TS]

00:44:00   it's frustrating but you didn't make [TS]

00:44:02   your bed when I called I was surprised [TS]

00:44:04   that was just unmade bed in the [TS]

00:44:05   background so tell people my secrets but [TS]

00:44:09   you don't make your bed at I'm sure [TS]

00:44:11   nobody else does that just isn't as a [TS]

00:44:15   quick piece of evidence that i think [TS]

00:44:16   favors this theory is going back to [TS]

00:44:19   what you refer to as the spider dungeon [TS]

00:44:21   I have a spot attention the original [TS]

00:44:23   place where i started my youtube career [TS]

00:44:25   I think that that is great evidence for [TS]

00:44:29   this because like that environment was [TS]

00:44:32   horrible but it had the key feature that [TS]

00:44:35   my brain learned like when you are in [TS]

00:44:38   the basement you are writing and this is [TS]

00:44:40   the only activity that we do down here [TS]

00:44:42   because it's a horrible place we can [TS]

00:44:45   tell what its day but it's also the only [TS]

00:44:47   place where I could be on my own and [TS]

00:44:49   talk out loud and not disturb you know [TS]

00:44:51   my wife or neighbors or anybody else or [TS]

00:44:53   anything so I feel like I lucked out in [TS]

00:44:57   my early career by doing that kind of [TS]

00:45:01   behavior train your brain to associate [TS]

00:45:03   this work with this place and in the [TS]

00:45:07   past couple years I haven't been doing [TS]

00:45:08   that so much has been a lot of bleeding [TS]

00:45:10   over of edges and boundaries and so i [TS]

00:45:13   think i'm going to attempt to [TS]

00:45:14   reinstitute that as a lesson that I have [TS]

00:45:18   learned from my most recent trip and [TS]

00:45:20   amsterdam [TS]

00:45:20   I don't know Mike how well I've been [TS]

00:45:22   explaining this stuff i have this [TS]

00:45:24   feeling as a result of the end of this [TS]

00:45:27   trip is difficult to articulate and you [TS]

00:45:29   know only analogy that I can make is I [TS]

00:45:33   have I have heard from people who do [TS]

00:45:37   psychedelic substances they have a [TS]

00:45:40   feeling that sticks with them long after [TS]

00:45:43   doing psychedelic substances that they [TS]

00:45:46   find difficult to articulate but that [TS]

00:45:49   nonetheless is a positive experience [TS]

00:45:51   that they find influences their future [TS]

00:45:54   behavior [TS]

00:45:54   mhm and I think that's what amsterdam [TS]

00:45:57   this trip was like for me in the most [TS]

00:45:59   boring work way possible i feel like [TS]

00:46:02   i've had some kind of business [TS]

00:46:05   psychedelic experience that is [TS]

00:46:07   impossible to explain to outsiders but [TS]

00:46:10   is nonetheless positive and is affecting [TS]

00:46:13   my future decisions so in summary you [TS]

00:46:17   went to answer them you had a [TS]

00:46:18   psychedelic experience and now you're [TS]

00:46:21   gonna get an office [TS]

00:46:22   yeah okay the end today's episode of [TS]

00:46:26   cortex is ever so kindly brought to you [TS]

00:46:28   by smile and today I want to talk to you [TS]

00:46:30   about PDF pen your Swiss are [TS]

00:46:32   me knife for working with dealing with [TS]

00:46:35   and taking control of PDF so if PDF pen [TS]

00:46:39   you will have all of the basics covered [TS]

00:46:41   if you need to fill in sign a form maybe [TS]

00:46:43   need to make edits highlight something [TS]

00:46:45   redact something maybe OCR something so [TS]

00:46:48   you can get the text from a PDF to use [TS]

00:46:50   in other apps you've got all of that [TS]

00:46:51   taking care of but you will be like a [TS]

00:46:54   wizard of pdfs when you use word export [TS]

00:46:57   page numbering base numbering and so [TS]

00:46:59   much more [TS]

00:47:00   PDF man has got it all with PDF pen for [TS]

00:47:03   ipad and iphone you'll be able to take [TS]

00:47:05   control of contracts and forms no matter [TS]

00:47:08   where you are to see something i do all [TS]

00:47:10   the time I'm maybe I'm working in my [TS]

00:47:12   co-working space or maybe i'm just [TS]

00:47:14   sitting on the sofa and I get a contract [TS]

00:47:16   come through for my email i can open it [TS]

00:47:18   in on iOS using a lovely PDF pen I sign [TS]

00:47:23   it with my Apple pencil that I hold so [TS]

00:47:25   dear as you all know by now and send it [TS]

00:47:28   straight off to the person that I need [TS]

00:47:30   to send it to and it's done so easily [TS]

00:47:32   with PDF and I can even add my name your [TS]

00:47:35   type in that sort of stuff and add some [TS]

00:47:36   fields input the day 10 [TS]

00:47:38   it's all so so simple if you're the type [TS]

00:47:41   of person that enjoys of hapless office [TS]

00:47:43   PDF pen is for you no more printing [TS]

00:47:45   scanning and faxing when i get those [TS]

00:47:47   contracts I'm not hooking up my ipad to [TS]

00:47:49   a printer and then trying to take a [TS]

00:47:51   picture of it to scan in I don't do any [TS]

00:47:52   of that [TS]

00:47:53   just fill in and sign with PDF pen and [TS]

00:47:56   you'll be on your way [TS]

00:47:57   smile also offers some great tutorials [TS]

00:47:59   from the very talented mr. David Sparkes [TS]

00:48:01   also known as machs baki host of man [TS]

00:48:03   power users and really of them these [TS]

00:48:05   short videos we'll teach you everything [TS]

00:48:07   that you need to know about PDF pan [TS]

00:48:10   seven to get up and running and ready to [TS]

00:48:13   go in a flash you can learn all about [TS]

00:48:15   PDF pen over a small software.com / [TS]

00:48:17   cortex PDF n7m PDF pen pro 7 require 70 [TS]

00:48:22   and what beautifully on El Capitan pdf [TS]

00:48:25   pattern for iOS is available from the [TS]

00:48:27   app store i would like to thank smile [TS]

00:48:29   and PDF pan for sponsoring this week's [TS]

00:48:32   episode of cortex and helping us out a [TS]

00:48:34   relay of them there's been another beta [TS]

00:48:37   Mike came out unlike I think the day we [TS]

00:48:40   released our last episode [TS]

00:48:43   yeah so I was in this weird feeling [TS]

00:48:44   where as much as I want Apple pencil [TS]

00:48:47   support to to come back to us in the way [TS]

00:48:50   that we wish when that came out a little [TS]

00:48:53   bit like man if they put it back in [TS]

00:48:54   today apples were in the sure i was in [TS]

00:48:58   her i was in a real quandary great about [TS]

00:49:00   that [TS]

00:49:01   do I want it back enough that yeah i'm [TS]

00:49:03   happy for the show to be completely [TS]

00:49:04   outdated within hours the answer is yes [TS]

00:49:08   Mike [TS]

00:49:09   yes and you know you felt you felt in it [TS]

00:49:12   some sort of conflict about this because [TS]

00:49:14   of your business man tendencies but I [TS]

00:49:18   couldn't have cared less [TS]

00:49:19   I wanted that I wanted the pencil [TS]

00:49:21   support back the way it's supposed to be [TS]

00:49:23   immediately and I would have gladly [TS]

00:49:26   immolated the show that we had just [TS]

00:49:28   released hours before in order to have [TS]

00:49:31   that but you still have your wish here [TS]

00:49:34   Mike because i'm going to talk about the [TS]

00:49:37   Apple pencil some more because nothing [TS]

00:49:40   nothing has changed [TS]

00:49:42   actually that's not strictly true [TS]

00:49:45   because i have had several independent [TS]

00:49:50   unrelated sources in the no confirmed to [TS]

00:49:55   me what was simply a fear last time that [TS]

00:50:00   removing the functionality of the Apple [TS]

00:50:03   pencil is a decision inside of Apple it [TS]

00:50:07   is not a bug that they have overlooked [TS]

00:50:09   43 betas it is a decision and I [TS]

00:50:13   obviously think it is an absolutely [TS]

00:50:16   disastrous decision but it seems like [TS]

00:50:19   this is something that Apple wants to do [TS]

00:50:22   differently and i would like to take [TS]

00:50:25   another swing at trying to convince them [TS]

00:50:27   to not do this differently [TS]

00:50:29   yeah i would also like that so what we [TS]

00:50:32   can carry on on this but it has been [TS]

00:50:35   frustrating to hear this from a few [TS]

00:50:37   different corners of people saying that [TS]

00:50:38   that this this is something that Apple [TS]

00:50:40   wants to do have you been invited to [TS]

00:50:42   cupertino for secret meeting yet i have [TS]

00:50:44   not been invited to cupertino I am I am [TS]

00:50:47   waiting just check your spam folder with [TS]

00:50:49   its revolting but if you are at apple [TS]

00:50:52   and would like to invite you to [TS]

00:50:53   cupertino up please use the contact form [TS]

00:50:55   on my website [TS]

00:50:56   I think my personal assistant can find [TS]

00:50:58   that and bring it to my attention [TS]

00:50:59   because i'm terrible at email i would [TS]

00:51:02   really hate to seek an email from tim @ [TS]

00:51:05   apple.com three months from now when I [TS]

00:51:07   actually go through all of my public you [TS]

00:51:09   okay it could be in that you don't even [TS]

00:51:11   know [TS]

00:51:12   no it can't be in there but maybe I [TS]

00:51:14   should search for at apple.com after the [TS]

00:51:16   fuck haha so here's what here's the [TS]

00:51:19   thing here's the thing right so i think [TS]

00:51:21   this is a terrible decision but I have [TS]

00:51:23   been given some indications from people [TS]

00:51:25   that they're like oh but don't worry [TS]

00:51:26   apple has amazing stuff planned for the [TS]

00:51:29   pencil [TS]

00:51:30   yeah and as we try to discuss last time [TS]

00:51:32   I don't care at all about the amazing [TS]

00:51:34   stuff that they have planned but but [TS]

00:51:36   trying to think it through so I here [TS]

00:51:38   here is my imagining of what is going on [TS]

00:51:41   an apple [TS]

00:51:41   okay what do you want the pencil to be [TS]

00:51:45   able to do that you can't do if the [TS]

00:51:47   pencil can scroll the safari web page or [TS]

00:51:50   turn a page in a book or slide over and [TS]

00:51:53   share she like what like what is on [TS]

00:51:55   their mind and my best guess at this is [TS]

00:51:59   that Apple's idea is they want people to [TS]

00:52:03   be able to mark up whatever they are [TS]

00:52:06   looking at this this has been a very [TS]

00:52:09   popular theory in the red thread as well [TS]

00:52:11   the the thing that really makes me sad [TS]

00:52:13   about this is it seems to me like the [TS]

00:52:15   perfect kind of thing that makes a great [TS]

00:52:18   demo on stage like I can see someone [TS]

00:52:22   who's thinking about demoing new [TS]

00:52:24   features on stage loving the idea of [TS]

00:52:27   pulling up a website circling something [TS]

00:52:31   on that website and then being able to [TS]

00:52:33   send like a picture of the screen with [TS]

00:52:35   the circle on the page to their friend [TS]

00:52:37   or whatever it just seemed like a great [TS]

00:52:40   tech demo that someone would love to do [TS]

00:52:42   despite like the actual usefulness of [TS]

00:52:46   that like how much is someone going to [TS]

00:52:48   do that in the same way that I think of [TS]

00:52:50   those little all of those demos about oh [TS]

00:52:53   you're going to be able to draw a tiny [TS]

00:52:55   flower on your watch that you will then [TS]

00:52:57   send to someone you like I don't think [TS]

00:53:01   there's a lot of people out there who [TS]

00:53:02   are still using the drawing features on [TS]

00:53:04   their watch great tech demo actually not [TS]

00:53:08   so useful in real [TS]

00:53:09   life so I think this is what the utility [TS]

00:53:12   of the Apple pencil is being sacrificed [TS]

00:53:15   for and I don't think that's a good [TS]

00:53:18   trade-off [TS]

00:53:18   here's what I've been thinking about the [TS]

00:53:20   ipad pro is being sold as a professional [TS]

00:53:25   tool and when I think about what does [TS]

00:53:29   that mean professionals need tools that [TS]

00:53:35   are more precise than just using their [TS]

00:53:40   meaty monkey hands on a screen [TS]

00:53:44   I think for any kind of professional [TS]

00:53:45   work that someone does you need a [TS]

00:53:48   precision pointing device and so for [TS]

00:53:53   example I think of I think of the mac [TS]

00:53:55   and so on the mac in my own work i do [TS]

00:53:57   animating I work with audio i work with [TS]

00:54:00   video and do all the kinds of stuff that [TS]

00:54:03   Apple in their commercials just like [TS]

00:54:05   loves to see people doing on their [TS]

00:54:07   machines we look at this creative work [TS]

00:54:09   like this writer uses it he draws [TS]

00:54:11   Stephanie makes videos to do all of [TS]

00:54:14   those things you need if you're going to [TS]

00:54:17   do it professionally a professional tool [TS]

00:54:21   if for example Apple decided that only [TS]

00:54:25   track pads were allowed on the mac if [TS]

00:54:29   that would be a horrible experience for [TS]

00:54:31   almost any professional like I dare you [TS]

00:54:34   to go to Pixar for example and take away [TS]

00:54:38   all of their weak home tablets and hand [TS]

00:54:40   them track pads and say open look you [TS]

00:54:42   can paint with your fingers on this [TS]

00:54:44   track pad on the screen isn't that great [TS]

00:54:46   it's a one-to-one experience you're able [TS]

00:54:48   to touch this thing and make it make a [TS]

00:54:50   line on the screens like no listen for [TS]

00:54:52   professional work you need professional [TS]

00:54:54   tools and those tools need to be precise [TS]

00:54:57   now a trackpad much like iOS is for a [TS]

00:55:02   normal user a much more intuitive [TS]

00:55:04   experience because it is a direct [TS]

00:55:07   one-to-one relationship like you move [TS]

00:55:10   your hand on the trackpad and the thing [TS]

00:55:12   moves on the screen or you do gestures [TS]

00:55:14   and stuff [TS]

00:55:15   people love trackpads but professionals [TS]

00:55:18   need better tools and so when I look at [TS]

00:55:22   the ipad [TS]

00:55:23   add the whole of the ipad is already a [TS]

00:55:28   trackpad like the whole freaking screen [TS]

00:55:32   is the trackpad and now if you want to [TS]

00:55:36   have something that you are selling to [TS]

00:55:40   professionals that you want [TS]

00:55:42   professionals to use you need additional [TS]

00:55:45   tools for the future of the platform you [TS]

00:55:50   need a precision pointing device and [TS]

00:55:54   apple has made that very precision [TS]

00:55:58   pointing device it works two day right [TS]

00:56:02   now i think one of the things to point [TS]

00:56:04   out at this point which i think is a [TS]

00:56:06   really important distinction is that [TS]

00:56:08   when you're saying about professionals [TS]

00:56:10   doing professional work let's imagine [TS]

00:56:12   that part of what you're talking about [TS]

00:56:14   here is animating right you do the [TS]

00:56:17   animations with the pencil and that [TS]

00:56:19   works even with the 93 beta restriction [TS]

00:56:23   the problem is if you want to change [TS]

00:56:25   tools if you want to scroll through a [TS]

00:56:27   list of tools you have to mold shift you [TS]

00:56:29   have to put the ANCYL way you have to [TS]

00:56:31   use your finger that friction is enough [TS]

00:56:35   to make you not want to use it [TS]

00:56:36   that is exactly the thing i am thinking [TS]

00:56:38   about something like a podcasting tool [TS]

00:56:42   in the future on on ipad pro this is [TS]

00:56:44   something that like I know there are so [TS]

00:56:46   now but i'm trying to think about the [TS]

00:56:47   future of these tools and so if you were [TS]

00:56:50   say editing a podcast on an ipad pro i [TS]

00:56:53   can easily see a situation that kind of [TS]

00:56:55   like Maps the very wacom tablet that we [TS]

00:56:57   were talking about a couple shows ago [TS]

00:56:59   now onto the screen where you could say [TS]

00:57:02   like do gestures with one hand and you [TS]

00:57:04   can be doing precision pointing and and [TS]

00:57:07   cutting with the pencil in the other [TS]

00:57:08   hand without a doubt with professional [TS]

00:57:11   level tools you constantly need to shift [TS]

00:57:13   stuff right it's not going to be a basic [TS]

00:57:16   painting app you're using a vector [TS]

00:57:19   drawing tool it's not going to be [TS]

00:57:20   something like garageband if you want to [TS]

00:57:22   have a professional audio tool on an [TS]

00:57:24   ipad pro and you're not going to be able [TS]

00:57:26   to have something like iMovie be usable [TS]

00:57:29   for for professionals on an ipad pro you [TS]

00:57:32   need much more in-depth tools and you [TS]

00:57:34   know what much more in-depth tools [TS]

00:57:36   require lots of menus lots of submenus [TS]

00:57:40   lots of list that you scroll through [TS]

00:57:42   switching things all over the time and [TS]

00:57:46   if apple says you can't use the pencil [TS]

00:57:51   like this professional tool to navigate [TS]

00:57:53   the interface fully I think it limits [TS]

00:57:56   the way these things can be made like it [TS]

00:58:00   just it makes them so much more [TS]

00:58:02   frustrating it's frustrating on both [TS]

00:58:04   ends like it's frustrating if someone is [TS]

00:58:07   say trying to design a professional [TS]

00:58:09   drawing app for the iPad pro and then [TS]

00:58:13   thinking oh right but I I shouldn't make [TS]

00:58:15   any of these lists long because if [TS]

00:58:17   someone has the pencil in their hands [TS]

00:58:19   are not going to be able to scroll with [TS]

00:58:21   it and it's also frustrating like you [TS]

00:58:23   said because it makes someone who is a [TS]

00:58:26   professional I kind of not want to just [TS]

00:58:28   use the pencil all the time as this tool [TS]

00:58:30   if you constantly have to mode shift [TS]

00:58:32   back and forth who does Apple think this [TS]

00:58:36   is for like if the pencil is just for [TS]

00:58:40   drawing and just for basic markup like [TS]

00:58:42   okay [TS]

00:58:43   the ipad pro is already a niche apple [TS]

00:58:46   product the pencil within that is a [TS]

00:58:50   niche within an itch but I think like [TS]

00:58:53   the ipad pro with the pencil as it is [TS]

00:58:55   today [TS]

00:58:56   apple's market there is every artist or [TS]

00:59:00   everyone who works on a computer that [TS]

00:59:03   uses a wacom tablet right like that is [TS]

00:59:05   no small market but if they then say [TS]

00:59:08   like okay the pencil can only be used in [TS]

00:59:11   markup it can't be used in the interface [TS]

00:59:14   it's like okay well anybody who uses pen [TS]

00:59:16   tablet professionally that's not an [TS]

00:59:18   attractive option like that's a [TS]

00:59:19   pointlessly frustrating option i don't [TS]

00:59:21   know i just i see so much potential in [TS]

00:59:26   the ipad pro for the future with the [TS]

00:59:29   addition of this precision pointing tool [TS]

00:59:32   and it seems insane to me to limit that [TS]

00:59:37   future like to limit what people can do [TS]

00:59:40   because you have an idea of how you want [TS]

00:59:45   people to use it [TS]

00:59:47   and there was that there's a link about [TS]

00:59:49   Johnny I've a while ago talking about [TS]

00:59:51   the pencil and and how he thinks about [TS]

00:59:54   it and it's pretty clear from this [TS]

00:59:56   interview that like Johnny I've in his [TS]

00:59:59   mind has [TS]

00:59:59   mind has [TS]

01:00:00   the thing that we mentioned last time [TS]

01:00:01   that he imagines people are just going [TS]

01:00:04   to use the pencil to draw pretty [TS]

01:00:06   pictures and he doesn't want it to be [TS]

01:00:08   confused for a useful tool for [TS]

01:00:11   professionals on a device called the [TS]

01:00:14   ipad pro let me read a quote to you this [TS]

01:00:16   is sent into us by a listener with the [TS]

01:00:19   name Matt I think there's a potential to [TS]

01:00:23   confuse the role of the pencil with the [TS]

01:00:25   role of your finger and iOS and I [TS]

01:00:27   actually think it's very clear the [TS]

01:00:29   pencils for making marks and the finger [TS]

01:00:31   is a fundamental point of interface for [TS]

01:00:33   everything within the operating system [TS]

01:00:35   and those are two very different [TS]

01:00:37   activities of two very different goals [TS]

01:00:39   that is directly from Johnny I've I [TS]

01:00:42   understand what he's saying but he's [TS]

01:00:45   wrong but I get what he's trying to set [TS]

01:00:49   out to do I can completely understand [TS]

01:00:53   that argument that there is some level [TS]

01:00:56   of simplicity to the idea that your [TS]

01:00:58   fingers navigate the interface and the [TS]

01:01:01   pencil is for making marks i can [TS]

01:01:03   understand where he's coming from [TS]

01:01:06   I just think that's so limiting you know [TS]

01:01:08   the problem with it [TS]

01:01:10   what didn't ship that way apple gave us [TS]

01:01:12   a taste of what we now feel is too is [TS]

01:01:17   the perfect solution which is the pencil [TS]

01:01:19   operates everything if they shipped the [TS]

01:01:21   way it's currently in the 9.2 beta it [TS]

01:01:24   shipped the way that Jony ive clearly [TS]

01:01:26   set out to make it happen we wouldn't be [TS]

01:01:29   upset right now I would still be pretty [TS]

01:01:31   upset if the pencil couldnt navigate the [TS]

01:01:33   interface you would do you think oh I [TS]

01:01:35   would like it if it could do that but [TS]

01:01:37   you wouldn't know what you're missing [TS]

01:01:38   I wouldn't feel how I feel now which is [TS]

01:01:41   that almost like i have been personally [TS]

01:01:44   burned by Apple Apple handed me the most [TS]

01:01:47   amazing perfect tool for the future of [TS]

01:01:49   my work and the future of many other [TS]

01:01:51   people's work and they took it away it's [TS]

01:01:54   it's this line here where he says the [TS]

01:01:55   finger is the fundamental point of [TS]

01:01:58   interface for everything in the [TS]

01:02:00   operating system that to me is the [TS]

01:02:02   worrying part a vision of iOS for the [TS]

01:02:06   rest of time that requires you to always [TS]

01:02:10   be pressing just your fingers [TS]

01:02:13   and only your fingers against the screen [TS]

01:02:15   fingers are a great way into a platform [TS]

01:02:19   like clearly the success of the iphone [TS]

01:02:22   was in no small part due to the fact [TS]

01:02:24   that people could just touch the buttons [TS]

01:02:25   on the screen with their hands right [TS]

01:02:27   like no doubt about that but to then to [TS]

01:02:30   the hens say like for iOS four now these [TS]

01:02:34   huge iOS screens that they're building [TS]

01:02:37   like that this device the interface can [TS]

01:02:39   only and forever be navigated with human [TS]

01:02:42   meaty fingers and cannot be interacted [TS]

01:02:46   with using other tools i just think that [TS]

01:02:48   is it deep deep mistake to make it is [TS]

01:02:53   the same to me is just saying on a Mac [TS]

01:02:55   if only touchpads could be used to [TS]

01:02:58   interact with the interface you can't [TS]

01:03:00   use keyboard shortcuts right you [TS]

01:03:02   couldn't use anything else like that's [TS]

01:03:03   the same level of decision here and [TS]

01:03:05   that's also the thing that I find [TS]

01:03:06   frustrating especially with the pro [TS]

01:03:08   because it's like okay when you think [TS]

01:03:10   that the finger is the fundamental point [TS]

01:03:12   of interface for the system uh why then [TS]

01:03:15   can i press command space on the ipad [TS]

01:03:18   pro and bring up spotlight and start [TS]

01:03:20   typing in spotlight that's not using my [TS]

01:03:22   finger for the interface [TS]

01:03:23   why do you have command tab on on the [TS]

01:03:26   ipad pro allowing me to access the task [TS]

01:03:29   switcher without touching the screen she [TS]

01:03:31   could it be that these are features that [TS]

01:03:34   the vast majority of users never touch [TS]

01:03:37   never even know exist but that for [TS]

01:03:39   professional users are vital every [TS]

01:03:43   single day maybe that's the same thing [TS]

01:03:45   with keyboard shortcuts like I i would [TS]

01:03:48   bet for anything Apple nose on the Mac [TS]

01:03:51   where they have data about this that [TS]

01:03:53   like point 0 1 percent of users ever use [TS]

01:03:56   any keyboard shortcuts like when I see [TS]

01:03:58   normal people using computers they never [TS]

01:04:00   use keyboard shortcuts but you know what [TS]

01:04:02   you still build them in because they're [TS]

01:04:04   vital for professional users so the [TS]

01:04:07   whole idea of like okay [TS]

01:04:09   Apple has this ipad pro they put in [TS]

01:04:11   keyboard shortcuts they put in all of [TS]

01:04:13   this keyboard stuff to work with the [TS]

01:04:15   interface without having to touch the [TS]

01:04:16   screen like that goes against Jony Ive's [TS]

01:04:20   design principle as stated in this quote [TS]

01:04:22   here like come on you know this can't [TS]

01:04:26   really be [TS]

01:04:27   the only way to interact with the [TS]

01:04:29   interface give people more tools to work [TS]

01:04:33   with your systems that's that's all I [TS]

01:04:37   want [TS]

01:04:38   just put it back alright and everyone [TS]

01:04:42   will be happy [TS]

01:04:43   it's not hurting anyone exactly i have [TS]

01:04:46   been hearing from people who are in my [TS]

01:04:48   position as well like this is actually a [TS]

01:04:52   health issue like i do really think [TS]

01:04:54   Apple like you are hurting people by not [TS]

01:04:58   keeping the way it is in the pre-beta [TS]

01:05:00   state like I've been hearing from people [TS]

01:05:03   with RSI issues have been saying the [TS]

01:05:04   same thing about like oh my god the [TS]

01:05:06   pencil makes a huge difference in [TS]

01:05:08   working on iOS like this is a big deal [TS]

01:05:09   for me I've heard from people who just [TS]

01:05:11   have mobility difficulties with their [TS]

01:05:13   hands like the pencil and being able to [TS]

01:05:14   navigate the interface this is way [TS]

01:05:17   better and way more comfortable for me [TS]

01:05:19   than having to use my hands [TS]

01:05:20   you're all really smart people if part [TS]

01:05:23   of what you want to do is just make iOS [TS]

01:05:25   more couple you can find a way to do it [TS]

01:05:28   yeah put a button share sheet like yeah [TS]

01:05:31   you can do this if you want to make [TS]

01:05:35   everywhere markable there are already [TS]

01:05:37   ways to do that right now like you said [TS]

01:05:39   taking screenshots and working on them [TS]

01:05:41   and other editors it's not super elegant [TS]

01:05:43   but it's possible but like you can find [TS]

01:05:46   a better way like you have the ability [TS]

01:05:48   you build the operating system you can [TS]

01:05:50   find a better way than that to make this [TS]

01:05:52   work yet two seconds worth of thought [TS]

01:05:54   you can have a button that you press in [TS]

01:05:56   control center which then toggle the [TS]

01:05:58   screen to be marketable compile job done [TS]

01:06:00   and there's so much space in control [TS]

01:06:02   sent only probably right we're not we're [TS]

01:06:04   not sure on real estate there is plenty [TS]

01:06:07   of space you can add it right next to [TS]

01:06:08   your creepy always watching me I icon [TS]

01:06:11   that you now have in there right like [TS]

01:06:12   that was watching you [TS]

01:06:16   so that's why it's additionally [TS]

01:06:18   frustrating like there are other ways to [TS]

01:06:21   mark up the screen if that's what you [TS]

01:06:23   want to do and people really want to do [TS]

01:06:25   that you can make things for that but [TS]

01:06:27   you're taking away the only way to do [TS]

01:06:30   something else which is to precisely [TS]

01:06:33   work with the interface if there's one [TS]

01:06:37   thing I've learned over the years of [TS]

01:06:38   following apple [TS]

01:06:40   is that they they are willing to and [TS]

01:06:45   they have done changed back the changes [TS]

01:06:47   they make yeah i think the classic [TS]

01:06:50   example of this is the ios7 changeover [TS]

01:06:54   when they had the ridiculously Finn and [TS]

01:06:58   light text the first time around [TS]

01:07:00   yeah and when they were running that [TS]

01:07:02   beta program i think they quite wisely [TS]

01:07:05   realized okay we've gone too far in this [TS]

01:07:08   direction of we have an ideal that we [TS]

01:07:11   want [TS]

01:07:11   did they go from helvetica night to just [TS]

01:07:14   helvetica right like they went from the [TS]

01:07:15   super thin helvetica to a little bit [TS]

01:07:17   vika but it was it was enough of a [TS]

01:07:19   difference that it made the difference [TS]

01:07:21   right where it's like it was still thin [TS]

01:07:23   but it wasn't crazy in yeah so so that [TS]

01:07:27   this is also this is still just my hope [TS]

01:07:29   that within Apple while this is still in [TS]

01:07:33   beta this is a thing that they will [TS]

01:07:36   reverse on and I've been just trying to [TS]

01:07:38   make the case as best I can we are using [TS]

01:07:41   our political platform jacking factor [TS]

01:07:44   right on the side of keeping the pencil [TS]

01:07:46   the way it is [TS]

01:07:47   leaves it a professional tool any device [TS]

01:07:49   that is marketed for professionals it is [TS]

01:07:52   beneficial for the mitigation and [TS]

01:07:56   avoidance of repetitive strain injury it [TS]

01:07:59   is beneficial for people who have [TS]

01:08:01   difficulty with their hands [TS]

01:08:03   it is a thing that you should leave in [TS]

01:08:05   it is just frankly pleasant to use the [TS]

01:08:09   operating system with the pencil if you [TS]

01:08:11   are used to using a wacom tablet which [TS]

01:08:14   is almost certainly the very market that [TS]

01:08:16   you want to sway with with this exact [TS]

01:08:18   product or you could be able to draw on [TS]

01:08:20   the screen at any time which is a thing [TS]

01:08:22   that you can have other solutions for [TS]

01:08:24   everybody that needs to do that to do [TS]

01:08:28   markup in iOS already knows how to do it [TS]

01:08:31   does it the people that need that and [TS]

01:08:35   went by the Apple pencil to do that [TS]

01:08:37   already do it exactly i don't know who [TS]

01:08:40   this market is because that is exactly [TS]

01:08:43   the kind of thing that is for a casual [TS]

01:08:46   user not the kind of person who's [TS]

01:08:48   probably buying an ipad pro and a pencil [TS]

01:08:52   but I will stress that we don't know [TS]

01:08:54   that that's what they want to do we [TS]

01:08:56   don't know what it could be right there [TS]

01:08:59   could be something that you know which [TS]

01:09:00   is happens of Apple things that mean you [TS]

01:09:02   are perceiving as the things that they [TS]

01:09:04   want to do it right we need to [TS]

01:09:05   appreciate that is a fact that there [TS]

01:09:07   could be things that they want to do [TS]

01:09:09   which are really cool but we don't see [TS]

01:09:10   what they are [TS]

01:09:11   yeah this is this is our best guess yeah [TS]

01:09:13   but I i still say that like [TS]

01:09:15   fundamentally doesn't matter that [TS]

01:09:17   yeah it's hard to imagine what a [TS]

01:09:19   different thing is but as I have [TS]

01:09:22   expressed to you in very certain terms [TS]

01:09:24   in private but like a lot of against in [TS]

01:09:26   it nicer terms now I don't care at all [TS]

01:09:30   what it is [TS]

01:09:31   whatever feature they're developing [TS]

01:09:33   there's no argument I think against the [TS]

01:09:37   accessibility argument if you have you [TS]

01:09:40   want to limit accessibility I really [TS]

01:09:43   don't care what the additional feature [TS]

01:09:45   is as I said I just I'm still worried [TS]

01:09:48   that I'm going to find myself in this [TS]

01:09:49   horrible position of having to choose [TS]

01:09:50   between am I going to jailbreak a device [TS]

01:09:54   and compromise digital security or mi [TS]

01:09:57   going to be damaging my hands over the [TS]

01:10:01   long run doing the very thing that would [TS]

01:10:04   want me to do which is going super all [TS]

01:10:06   in on their new device so that's a [TS]

01:10:09   that's where we are [TS]

01:10:13   Apple please do your dear old pal gray [TS]

01:10:17   of favor here [TS]

01:10:19   do the right thing [TS]

01:10:24   great Harley 2016 this message has been [TS]

01:10:28   paid for by the Apple pencil community [TS]

01:10:30   vote stylist I want to take a moment to [TS]

01:10:35   talk about a new sponsor for this show [TS]

01:10:37   and that is ministry of supply think [TS]

01:10:41   about it in 2016 clothing should be [TS]

01:10:44   smarter [TS]

01:10:45   we've got all this wearable technology [TS]

01:10:47   and all these newfangled things coming [TS]

01:10:48   out but the clothing that we wear [TS]

01:10:50   everyday they don't adapt to us we're on [TS]

01:10:53   the go all the time you know these [TS]

01:10:55   things need to be thought about as a [TS]

01:10:57   body in motion we want to feel [TS]

01:10:59   comfortable in our clothes they should [TS]

01:11:00   be designed to work with us rather than [TS]

01:11:03   against us and that is what drives [TS]

01:11:05   ministry is so [TS]

01:11:06   flyer performance professional menswear [TS]

01:11:08   company who launched out of MIT for [TS]

01:11:11   years ago they make polished business [TS]

01:11:13   clothes that are engineered to provide [TS]

01:11:16   technical benefits like sweat-wicking [TS]

01:11:18   fibers to keep you dry stretchable [TS]

01:11:20   fabric to allow you to move more freely [TS]

01:11:22   and body temperature regulation to keep [TS]

01:11:25   you from getting too hot or too cold [TS]

01:11:27   that stuff that body temperature stuff [TS]

01:11:29   that is the same equipment there is the [TS]

01:11:32   same technology that NASA developed to [TS]

01:11:34   keep astronauts cool in space and you [TS]

01:11:37   will find this along with those [TS]

01:11:38   moisture-wicking fibers and lighten it [TS]

01:11:40   construction for breathability in [TS]

01:11:42   ministry of supplies most tech for dress [TS]

01:11:45   shirt the Apollo this thing is insane it [TS]

01:11:48   is so call all of this amazing [TS]

01:11:50   technology is built right into these [TS]

01:11:53   brilliant clothes that look great and [TS]

01:11:54   feel great [TS]

01:11:55   one of my favorite things about ministry [TS]

01:11:57   supply is that you do not need to iron [TS]

01:11:59   their clothes they are easy to maintain [TS]

01:12:01   they are wrinkle resistant you can wash [TS]

01:12:03   and dry them at home minister supply [TS]

01:12:06   what kind enough to send me some of [TS]

01:12:07   their stuff and I am thrilled of it that [TS]

01:12:09   has got sent a great shot and a jumper [TS]

01:12:11   as well and the jumper or a sweater as [TS]

01:12:14   you may call depending on where you're [TS]

01:12:15   on the world has all these little holes [TS]

01:12:17   in the back which look like a fantastic [TS]

01:12:19   pattern then you realize they're [TS]

01:12:21   actually there to help keep you call i [TS]

01:12:23   love this stuff and I remember going to [TS]

01:12:25   work in suits and sweating constantly I [TS]

01:12:29   needed ministry supply then and it's [TS]

01:12:31   awesome that they're around now you can [TS]

01:12:33   find out more shop online at ministry of [TS]

01:12:35   supply.com / cortex and if you use the [TS]

01:12:38   code cortex you'll get fifteen percent [TS]

01:12:40   of your first purchase and show your [TS]

01:12:42   support for this show once again that [TS]

01:12:45   URL is ministry supply.com / cortex but [TS]

01:12:48   Mr supply do have their own physical [TS]

01:12:51   stores and if you are local to 11 shop [TS]

01:12:54   in person [TS]

01:12:55   all you need to do is just mention this [TS]

01:12:56   podcast and you'll get fifteen percent [TS]

01:12:58   of your purchase in the physical store [TS]

01:13:00   which blows my mind [TS]

01:13:02   thank you so much the ministry of supply [TS]

01:13:03   for their support of this show and relay [TS]

01:13:06   event I want to revisit something that [TS]

01:13:10   we discussed on an earlier episode and [TS]

01:13:14   that is the youtube channel grade-a [TS]

01:13:16   under a do you remember that [TS]

01:13:19   you mentioning this a long time ago Mike [TS]

01:13:20   I don't know if you will yeah is this [TS]

01:13:22   the one where the animation is like [TS]

01:13:25   really rough [TS]

01:13:27   yeah offers generous i didn't wanna I [TS]

01:13:30   don't wanna you know dumplings professor [TS]

01:13:32   we had a conversation I was just looking [TS]

01:13:34   up the show here and this was back on [TS]

01:13:38   sep tember seventh episode number 12 [TS]

01:13:42   called the rule of two classic can't be [TS]

01:13:45   classic if we're what is what is this [TS]

01:13:47   episode of this 2220 here long enough [TS]

01:13:50   this last year its fifty percent of the [TS]

01:13:53   way ago that can be a classic episode we [TS]

01:13:55   were selling t-shirts then that's how [TS]

01:13:57   she how long ago it was where we yeah so [TS]

01:14:00   in that episode we discussed a little [TS]

01:14:03   bit of thing that just always kind of [TS]

01:14:06   infuriates me which is this this meme on [TS]

01:14:09   youtube that I have been hearing for [TS]

01:14:11   forever and people always say about how [TS]

01:14:13   it's impossible to start a youtube [TS]

01:14:16   career nowadays because there's too much [TS]

01:14:19   competition and it's all big channels [TS]

01:14:20   and we talked about it there i lay out [TS]

01:14:23   my thoughts about why this is nonsense [TS]

01:14:25   I I violently disagree with this [TS]

01:14:27   position and I happen to mention a [TS]

01:14:32   channel that I was just barely aware of [TS]

01:14:34   them which was great a under a which was [TS]

01:14:36   brought to my attention by one of the [TS]

01:14:38   listeners to the show and I used him as [TS]

01:14:42   an example of a channel that one didn't [TS]

01:14:47   have high production values but that too [TS]

01:14:50   didn't matter because he was producing [TS]

01:14:53   stuff that was just great [TS]

01:14:56   like these videos are funny and they are [TS]

01:14:58   insightful and at that point in time he [TS]

01:15:02   had just under a hundred thousand [TS]

01:15:06   subscribers i think it was about how I [TS]

01:15:08   said he had like ninety thousand [TS]

01:15:09   subscribers I just taking a look at the [TS]

01:15:11   page right and what does he have now [TS]

01:15:13   mike has a million subscribers he has a [TS]

01:15:16   million subscribers all of these videos [TS]

01:15:19   are like over a million views right [TS]

01:15:22   again doing that thing died just don't [TS]

01:15:24   understand these numbers aren't like any [TS]

01:15:27   other numbers right look up youtube [TS]

01:15:30   system is [TS]

01:15:31   is is strange but I wanted to visiting [TS]

01:15:35   this follow-up in no small part because [TS]

01:15:37   i wanted to just point out that like I [TS]

01:15:39   was right because in that episode I said [TS]

01:15:42   like he to me struck me as a person who [TS]

01:15:45   was on the cusp of doing this [TS]

01:15:48   professionally he was like just about to [TS]

01:15:51   become big and be able to do this one [TS]

01:15:56   hundred percent of the time and now as [TS]

01:15:59   we are recording this episode in [TS]

01:16:01   February he is doing that like he does [TS]

01:16:04   this for a living now he makes these [TS]

01:16:05   videos and he is very successful and so [TS]

01:16:09   I think grade-a under a is now my most [TS]

01:16:11   recent go to example to try to argue [TS]

01:16:13   against this insane idea that somehow [TS]

01:16:16   even though youtube is more popular than [TS]

01:16:20   it has ever been that it is impossible [TS]

01:16:22   for new channels to get noticed like you [TS]

01:16:25   just no one can break into this [TS]

01:16:27   environment like it's not true [TS]

01:16:29   like look at this guy he made a thing [TS]

01:16:32   that people liked and in the space of [TS]

01:16:35   several months he 10x his audience [TS]

01:16:39   I think he's just a great example of [TS]

01:16:41   this and as far as i can tell again I [TS]

01:16:43   don't know this person I've just seen [TS]

01:16:45   this from the outside but I think he's [TS]

01:16:47   just one person making these videos like [TS]

01:16:49   that's the impression that I get like [TS]

01:16:50   it's just him that's what he says and on [TS]

01:16:53   his video so i have no reason to to [TS]

01:16:55   doubt himself like it's totally possible [TS]

01:16:58   it's just a question of making something [TS]

01:17:02   that people like it's not a question of [TS]

01:17:06   can you compete with the production [TS]

01:17:09   values of huge media companies so again [TS]

01:17:14   i will in fatica Lee encourage anyone [TS]

01:17:18   who is listening to this show who is [TS]

01:17:21   thinking i would like to start a YouTube [TS]

01:17:24   channel but everything is done already [TS]

01:17:26   and I can't make high-quality videos and [TS]

01:17:28   there's all these big media companies [TS]

01:17:30   out there to compete with it's not [TS]

01:17:32   relevant start something two day tried [TS]

01:17:36   to make videos that people will like and [TS]

01:17:39   if you are successful in that you will [TS]

01:17:42   find success on YouTube is all [TS]

01:17:44   just impossible not to greatly under a [TS]

01:17:48   so interesting [TS]

01:17:50   yeah what's so interesting in that [TS]

01:17:52   discussion that we originally had on [TS]

01:17:54   that that episode I believe it is in the [TS]

01:17:55   episode we spoke about the idea that [TS]

01:17:59   really kind of what you need is to think [TS]

01:18:02   and that thing is the thing that people [TS]

01:18:05   have a don't have and it's really [TS]

01:18:07   difficult to know what it is it's really [TS]

01:18:08   difficult sometimes to know if you or [TS]

01:18:11   somebody else has it but we used mkbhd [TS]

01:18:14   as the example of that and how he even [TS]

01:18:18   in his very first video talking about a [TS]

01:18:21   TV or something [TS]

01:18:22   yeah there is 12 you can tell he has a [TS]

01:18:25   thing and like you watch it and you can [TS]

01:18:27   see you know what this is just a younger [TS]

01:18:31   version of the guy who has three million [TS]

01:18:35   YouTube subscribers right you watch it [TS]

01:18:38   and you're like Thea this is this is [TS]

01:18:40   mark ass like this is him right is not [TS]

01:18:44   fully grown yet but it's there that you [TS]

01:18:47   can you can see that and you know he's [TS]

01:18:50   developed a style overtime and he's [TS]

01:18:53   gotten much better over time [TS]

01:18:55   he's also got much older over time but [TS]

01:18:57   it's yeah it's definitely the Kings that [TS]

01:18:59   like he has a way of explaining things [TS]

01:19:02   that's very clear to people and people [TS]

01:19:05   like that and they respond to that [TS]

01:19:07   I'll give another example actually of [TS]

01:19:08   this kind of thing that I think is [TS]

01:19:09   interesting for people to watch and it [TS]

01:19:12   is it is the youtube channel your movie [TS]

01:19:17   sucks which is made by a guy named Adam [TS]

01:19:20   and he to me is it is a very interesting [TS]

01:19:22   example of someone starting a thing and [TS]

01:19:27   having something right from the [TS]

01:19:29   beginning but then also clearly [TS]

01:19:31   developing his own style so Mike are you [TS]

01:19:34   familiar with the red letter media star [TS]

01:19:36   wars reviews please say yes [TS]

01:19:38   yeah okay good yeah I haven't washed [TS]

01:19:40   them but I know about them [TS]

01:19:42   ok you know you know about their [TS]

01:19:43   existence listeners and I talk about [TS]

01:19:46   them all the time because i think they [TS]

01:19:47   are brilliant but they are these review [TS]

01:19:50   of the Star Wars movies that are done in [TS]

01:19:51   this very particular style that is [TS]

01:19:55   striking it's a it's unique [TS]

01:19:57   it is impossible not to notice the guy [TS]

01:20:02   Adam who started the your movie sucks [TS]

01:20:04   youtube channel i think it is a [TS]

01:20:07   worthwhile endeavor for anybody who's [TS]

01:20:09   thinking about doing youtube career to [TS]

01:20:12   go back and watch like his first 20 [TS]

01:20:14   videos in order because they are the [TS]

01:20:17   clearest example i have ever seen of [TS]

01:20:19   someone very clearly and explicitly in [TS]

01:20:23   his own videos saying he is copying the [TS]

01:20:26   style of redlettermedia like his first [TS]

01:20:31   few reviews are the exact same style he [TS]

01:20:33   is saying that but even when you watch [TS]

01:20:36   them you can see like oh but there's [TS]

01:20:37   this guy has something here which is his [TS]

01:20:41   and if you watch those first 20 videos [TS]

01:20:42   in order you can see someone go from [TS]

01:20:47   imitating a style which is a great way [TS]

01:20:50   to start learning how to do with thing [TS]

01:20:52   and then develop into his own style and [TS]

01:20:57   become a successful person like that [TS]

01:20:59   like that to me is the key it's totally [TS]

01:21:01   fine to start with somebody else's style [TS]

01:21:06   but like you need to develop your own [TS]

01:21:08   thing and his is the best example I have [TS]

01:21:12   ever seen of that were it's just so [TS]

01:21:14   clear to watch each video he is a little [TS]

01:21:17   less red letter media and he's a little [TS]

01:21:20   more himself until now his modern video [TS]

01:21:22   is worth like it is just entirely his [TS]

01:21:24   style [TS]

01:21:25   there's there's nothing any more of the [TS]

01:21:27   red letter media influence that was [TS]

01:21:29   there in the beginning and it's just [TS]

01:21:30   very interesting to see and it happens [TS]

01:21:32   over a short enough period of time that [TS]

01:21:34   you can watch it in an afternoon unfold [TS]

01:21:36   in a kind of similar way [TS]

01:21:38   not exactly what similar like you can [TS]

01:21:40   look at something like this podcast and [TS]

01:21:42   if you listen to episode 1 [TS]

01:21:44   it's different in field and style to [TS]

01:21:47   what we're doing now I think yeah yeah [TS]

01:21:50   because it out we found our groove [TS]

01:21:53   together for the show and we you know [TS]

01:21:56   felt what the show was about and it kind [TS]

01:21:59   of has morphed over time you know [TS]

01:22:00   anybody that that has paid real close [TS]

01:22:02   attention will see that like we change [TS]

01:22:03   the description of the show right right [TS]

01:22:06   kind of fit a little bit more as to what [TS]

01:22:08   it was that me and you decided we wanted [TS]

01:22:10   to talk about [TS]

01:22:11   every week like that like this is a very [TS]

01:22:13   normal thing I thinking creative [TS]

01:22:15   endeavors like this and it happens most [TS]

01:22:17   of the shows that I have done change in [TS]

01:22:20   some way over time they morph into [TS]

01:22:22   something a little bit different as the [TS]

01:22:24   people working together find their [TS]

01:22:27   groove a little bit more and I think [TS]

01:22:29   that's exactly the same thing that you [TS]

01:22:31   see with some of these channels and what [TS]

01:22:33   you're pointing out here with your movie [TS]

01:22:35   sucks is it just come a little while to [TS]

01:22:37   find out what he liked to respond to the [TS]

01:22:39   feedback that he received and the [TS]

01:22:42   criticisms that he received and kind of [TS]

01:22:44   morphed it a little bit from there that [TS]

01:22:46   is the creative process [TS]

01:22:48   yeah without a doubt again any of this [TS]

01:22:50   show is definitely an example of that [TS]

01:22:52   like if you listen to the earlier shows [TS]

01:22:53   and you listen to the show's now they're [TS]

01:22:54   different [TS]

01:22:55   it's almost hard for me to say precisely [TS]

01:22:56   what's different like they were sort of [TS]

01:22:58   more interviews in the beginning but [TS]

01:23:00   yeah really [TS]

01:23:01   exactly but something changes over time [TS]

01:23:03   and it becomes its own thing and yes [TS]

01:23:06   everyone should keep that in mind that [TS]

01:23:08   is totally a natural part of the [TS]

01:23:10   creative process it's a vital part and [TS]

01:23:13   the only way that you can really find [TS]

01:23:15   the thing that you want to do and do it [TS]

01:23:18   the way that you want to do it is to do [TS]

01:23:20   something [TS]

01:23:21   yeah exactly is is to start just get [TS]

01:23:24   started get started with that [TS]

01:23:26   ASMR video also discussed in the [TS]

01:23:29   previous episode that you want to make [TS]

01:23:31   right and and and then develop your own [TS]

01:23:33   style in the ASMR world whatever it is [TS]

01:23:36   you want to do like even if you think [TS]

01:23:37   that the field is crowded if you can [TS]

01:23:40   develop your own style there is always [TS]

01:23:43   room for more good content that's why [TS]

01:23:47   there's always room on YouTube for more [TS]

01:23:51   good channels even if you're just [TS]

01:23:54   rubbing a hair brush against your face [TS]

01:23:55   you just have to do it well let's go [TS]

01:24:00   beyond I said approach but I don't know [TS]

01:24:02   what they like what you've got to figure [TS]

01:24:03   out what they like someone's gonna like [TS]

01:24:05   it right you know that that's what [TS]

01:24:07   happens when your billions of people [TS]

01:24:08   watching YouTube how niche is it it's [TS]

01:24:10   never a niche enough in the theme of [TS]

01:24:13   addressing things that happened months [TS]

01:24:15   and months and months ago [TS]

01:24:16   oh yeah if you finally played that steam [TS]

01:24:20   controller that you got [TS]

01:24:21   oh yeah this is this has been sitting in [TS]

01:24:25   the document for forever in our months [TS]

01:24:27   and i basically listeners to peel back [TS]

01:24:30   the cut a little bit i put in the [TS]

01:24:32   document i say follow up steam [TS]

01:24:33   controller have you tried it yet and for [TS]

01:24:36   many many months there was a little box [TS]

01:24:38   well there was a little word next to it [TS]

01:24:40   the great but and then it just said no [TS]

01:24:41   and every time I bring it into the [TS]

01:24:43   document and it never changed and then [TS]

01:24:45   this week it changed to yes but you [TS]

01:24:49   notice that it changed to yes this week [TS]

01:24:51   but I had changed it to yes after i put [TS]

01:24:54   up the Antarctic video that one chance [TS]

01:24:57   to play around with the sealant roller [TS]

01:24:58   Maya it's been sitting here for months I [TS]

01:25:01   felt kind of bad like i bought this [TS]

01:25:02   piece of hardware and I never tried it [TS]

01:25:04   out but yes in the video game section of [TS]

01:25:09   the podcast i have tried out the steam [TS]

01:25:10   controller and also this connects to me [TS]

01:25:14   because it's the RSI concern of the [TS]

01:25:16   podcast which is I like to switch input [TS]

01:25:18   devices and i mentioned i had gotten [TS]

01:25:19   this thing because I was concerned about [TS]

01:25:21   using my keyboard and the pen or using a [TS]

01:25:25   mouse for games as well as for just [TS]

01:25:27   regular working stops I want something [TS]

01:25:29   different i was pretty doubtful about [TS]

01:25:32   the steam controller but i thought what [TS]

01:25:34   the hell let me give it a shot and I [TS]

01:25:37   decided when I was going to try it that [TS]

01:25:40   I was going to try it under the worst [TS]

01:25:42   possible case which is playing a game [TS]

01:25:46   called factorial which I love which have [TS]

01:25:48   mentioned many times but is a game that [TS]

01:25:50   it just involves an infinite number of [TS]

01:25:52   mouse clicks and sub windows and [TS]

01:25:54   right-click sit you know it's one of [TS]

01:25:56   these kind of games like you're just [TS]

01:25:57   managing something so it's all about [TS]

01:25:59   ticking boxes and window management and [TS]

01:26:02   all kinds of stuff so it's a really [TS]

01:26:04   difficult game to do with any kind of [TS]

01:26:07   controller it's it's obviously designed [TS]

01:26:09   for a mouse and also it's not inside of [TS]

01:26:13   steam at all like it'sit's not within [TS]

01:26:16   their little network at least at the [TS]

01:26:17   time that i played it so this will be a [TS]

01:26:19   great way to try to test this controller [TS]

01:26:21   because this is the worst possible [TS]

01:26:23   scenario and the bottom line is the [TS]

01:26:26   steam controller i am a huge fan of this [TS]

01:26:29   thing I i was so impressed with the way [TS]

01:26:34   it works [TS]

01:26:35   under the least optimal case that it is [TS]

01:26:38   it's just amazing i really like it's a [TS]

01:26:41   weird weird controller because it has [TS]

01:26:43   touchpads right instead of any Alex tix [TS]

01:26:47   okay yes I'm i have it have it in front [TS]

01:26:50   of me right now so it has in the center [TS]

01:26:53   one analog stick for your left thumb and [TS]

01:26:56   then the standard like X Y a B buttons [TS]

01:26:58   for your right thumb but immediately [TS]

01:27:00   above it there are two touch pads and [TS]

01:27:03   it's those touchpads that seem crazy but [TS]

01:27:07   totally work for all the kinds of games [TS]

01:27:10   that are going to be in the Steam [TS]

01:27:11   library and also are the kind of things [TS]

01:27:13   that I like to play so again work [TS]

01:27:16   simulator kind of games that have lots [TS]

01:27:18   of Windows and lots of sub menus and [TS]

01:27:20   boxes to tick and all this kind of stuff [TS]

01:27:22   it allows you to with your right thumb [TS]

01:27:26   essentially operate a trackpad and move [TS]

01:27:30   the cursor around on screen in a really [TS]

01:27:33   natural way like you can adjust what the [TS]

01:27:35   sensitivity is so that you can with just [TS]

01:27:38   very slight thumb movements move the [TS]

01:27:40   pointer back and forth across the [TS]

01:27:42   entirety of the screen you can do all [TS]

01:27:44   kinds of crazy things like there's [TS]

01:27:45   triggers on the bottom that you can have [TS]

01:27:47   to be modifier keys so it's really easy [TS]

01:27:49   to do something like left click or right [TS]

01:27:50   click the whole thing is super [TS]

01:27:52   customizable everything you can change [TS]

01:27:54   to work anyway that you want which is [TS]

01:27:57   absolutely absolutely vital like even [TS]

01:28:00   even those touchpads you can have them [TS]

01:28:02   work like they're a touchpad but you can [TS]

01:28:05   also change it to just pretend that it's [TS]

01:28:07   a basic d-pad so there's only four [TS]

01:28:09   inputs depending on where your thumb is [TS]

01:28:11   where you can change it to work like a [TS]

01:28:12   joystick it's amazing to me how well it [TS]

01:28:15   works and to be able to do something [TS]

01:28:16   like move the game point around with one [TS]

01:28:19   thumb while zooming in and out on the [TS]

01:28:22   map with the other thumb with the to [TS]

01:28:24   touch pads just feels like magic I can't [TS]

01:28:26   believe how well it works so I was [TS]

01:28:27   extremely doubtful but for anyone who [TS]

01:28:30   plays games on a computer i can i can [TS]

01:28:34   highly recommend it like this gets the [TS]

01:28:36   CGP grey seal of approval and it is [TS]

01:28:39   really beneficial to me to be able to [TS]

01:28:41   switch to this for game playing instead [TS]

01:28:44   of using the same tools all the time so [TS]

01:28:46   it's like yes RSI [TS]

01:28:48   helps mitigate it I i really liked it [TS]

01:28:51   even though I was extremely doubtful [TS]

01:28:53   about it huh [TS]

01:28:56   you sound doubtful still no now i'm [TS]

01:28:59   interested but you're a console peasants [TS]

01:29:02   right now yeah yeah sure i don't think i [TS]

01:29:04   play enough p certain games because [TS]

01:29:06   everything tends to be underpowered and [TS]

01:29:09   pointless on a pc i haven't done nothing [TS]

01:29:14   but she's yeah he's making really [TS]

01:29:15   pointless claims they're pointless is [TS]

01:29:18   why do you find it really interesting [TS]

01:29:19   that for you to have a superior pc [TS]

01:29:23   gaming experience you've had to turn to [TS]

01:29:25   a controller this is really interesting [TS]

01:29:27   to me i would i would honestly prefer to [TS]

01:29:30   use a mouse and keyboard all the time [TS]

01:29:32   for all of my gaming and I would do it [TS]

01:29:34   were it not for my hand issues like I [TS]

01:29:37   think it is for the kind of game that I [TS]

01:29:39   like it's impossible straight up to beat [TS]

01:29:41   a mouse and a keyboard [TS]

01:29:42   you're just not going to do it but this [TS]

01:29:44   is a very comfortable very close [TS]

01:29:48   experience that doesn't straighten my [TS]

01:29:50   hands in the in the usual way [TS]

01:29:52   yeah he's a weird-looking thing that [TS]

01:29:54   it's super weird looking i was able even [TS]

01:29:57   I'm just holding it in my hands right [TS]

01:29:58   now and i was really doubtful about the [TS]

01:30:00   way like the handles really curve up [TS]

01:30:02   into the palm of your hands in a way [TS]

01:30:03   that looks dumb [TS]

01:30:04   it almost looks like the whole [TS]

01:30:05   controller is too low but again using it [TS]

01:30:09   for long periods of time you can see why [TS]

01:30:11   they have it set up that way cuz it's [TS]

01:30:14   very comfortable than to have your [TS]

01:30:15   thumbs on on the trackpad and then their [TS]

01:30:17   triggers are they on the back of the [TS]

01:30:18   hand palm rests [TS]

01:30:20   yeah there are big triggers yeah there [TS]

01:30:23   are two triggers that are on each side [TS]

01:30:26   directly underneath your index finger [TS]

01:30:28   and there's two like gripple triggers [TS]

01:30:30   that are on the bottom that you can [TS]

01:30:32   trigger with your middle and ring [TS]

01:30:34   fingers [TS]

01:30:34   there's tons of buttons and again you [TS]

01:30:36   can set them to be anything that you [TS]

01:30:37   want which is really great you plant any [TS]

01:30:39   of the games of this [TS]

01:30:41   oh yeah actually I was trying out a [TS]

01:30:42   whole bunch of stuff in my library just [TS]

01:30:44   to see how it works so i was trying city [TS]

01:30:47   skylines I tried and tried half-life 2 [TS]

01:30:51   as in my Steam library that was probably [TS]

01:30:55   the trickiest one to use with the [TS]

01:30:56   controller which is interesting because [TS]

01:30:57   of course normally think about lots of [TS]

01:30:59   first-person shooters out in [TS]

01:31:00   controller-based area that should be the [TS]

01:31:02   one that makes the most sense [TS]

01:31:03   yeah that one was the one that i found [TS]

01:31:06   the trickiest but that might have also [TS]

01:31:07   just been that i'm so used to playing [TS]

01:31:09   those games with with mouse and and keys [TS]

01:31:12   like it's wired into my bride hundreds [TS]

01:31:15   and hundreds of hours of quake three on [TS]

01:31:17   computer land college but it's like my [TS]

01:31:20   brain does not like doing it that way I [TS]

01:31:22   guess I i tried all the different kind [TS]

01:31:24   of stuff in my library and it worked [TS]

01:31:26   very well with all of the games even if [TS]

01:31:30   they weren't designed to work with a [TS]

01:31:31   controller at all so super impressed I [TS]

01:31:34   was thinking a couple of days ago trying [TS]

01:31:37   to connect to PlayStation 4 controller [TS]

01:31:40   to my pc to try American Truck Simulator [TS]

01:31:46   Oh Mike like don't mention it because [TS]

01:31:49   i'm so tempted right now I cannot [TS]

01:31:51   believe this is the life that I'm living [TS]

01:31:53   but I've been seeing people on Twitter [TS]

01:31:55   tell me o American Truck Simulator is [TS]

01:31:57   that is out and it's like okay I have [TS]

01:32:00   several big video projects that are [TS]

01:32:03   coming to a close quite shortly after [TS]

01:32:06   like I cannot wait to have these done [TS]

01:32:08   mainly because i cannot wait to play [TS]

01:32:10   American Truck Simulator i'm dying to [TS]

01:32:12   give this a try [TS]

01:32:13   yeah it looks really good looks [TS]

01:32:15   beautiful it doesn't that the problem is [TS]

01:32:18   it doesn't look as good on a Mac [TS]

01:32:20   apparently this is like graphic card [TS]

01:32:21   issues that like it looks much better [TS]

01:32:23   huh on a windows pc that ever looks on a [TS]

01:32:25   Mac but like it's the same thing with [TS]

01:32:28   your truck simulator like euro truck [TS]

01:32:29   simulator on a Mac doesn't look super [TS]

01:32:31   great as compared to windows because it [TS]

01:32:32   doesn't look so good [TS]

01:32:34   yeah but none the less like I am I [TS]

01:32:36   cannot believe I am now the guy who's [TS]

01:32:38   like I can't wait to track my truck [TS]

01:32:40   simulator and it really is through was [TS]

01:32:43   like man as soon as i get those videos [TS]

01:32:46   out i am going to drive up and down [TS]

01:32:49   California and listen to some podcasts [TS]

01:32:52   and it will be gloriously relaxing i'm [TS]

01:32:55   very tempted to give American Truck [TS]

01:32:57   Simulator God euro truck simulator it [TS]

01:33:00   doesn't really work that don't like [TS]

01:33:01   playing on the keyboard [TS]

01:33:03   I just don't like it it doesn't work for [TS]

01:33:05   me that was terrible on the keyboard is [TS]

01:33:07   terrible on the keyboard [TS]

01:33:08   you didn't get a wheel deal don't you [TS]

01:33:10   remember Mike I only didn't get a wheel [TS]

01:33:12   because [TS]

01:33:13   I couldn't sort out any of the mac [TS]

01:33:14   configurability issue yeah I wasn't sure [TS]

01:33:16   though if you may be ended up getting [TS]

01:33:17   one in the end like I don't know we [TS]

01:33:19   didn't ever come to a resolution from [TS]

01:33:21   now i don't have a wheel my [TS]

01:33:24   recommendation for American Truck [TS]

01:33:25   Simulator it was a trackball I'm sorry [TS]

01:33:27   well for euro truck simulator I like a [TS]

01:33:30   trackball a lot for that I found it very [TS]

01:33:32   comfortable and i did i did play around [TS]

01:33:34   with the steam controller and that's [TS]

01:33:36   pretty good i haven't quite figured out [TS]

01:33:37   in the euro truck when I was just [TS]

01:33:39   playing around steam controller of [TS]

01:33:40   precisely how i wanted to work as a lot [TS]

01:33:42   of different options [TS]

01:33:43   yeah the keyboard keyboard is the worst [TS]

01:33:45   don't use a keyboard with its miserable [TS]

01:33:47   to play with the keyboard [TS]

01:33:49   I'm so I'm gonna think i'm gonna see if [TS]

01:33:51   i can get get the playstation controller [TS]

01:33:53   walking the way that I want because I'm [TS]

01:33:55   looking at it right now and it looks so [TS]

01:33:57   much nicer i like the idea of driving [TS]

01:33:59   across America more the Golden Gate [TS]

01:34:01   Bridge Las Vegas seems more exciting to [TS]

01:34:04   me i really wish they did proper [TS]

01:34:07   two-player again others like a mod for [TS]

01:34:09   your truck for multiplayer yeah I'd love [TS]

01:34:13   to go driving with you somewhere would [TS]

01:34:15   be nice but we wouldn't really be [TS]

01:34:17   driving we can honk our horns and stuff [TS]

01:34:19   you know which is higher this is just [TS]

01:34:21   like this is just like you wanted to [TS]

01:34:22   rent an office with me at the whole the [TS]

01:34:24   whole thing that I like about drunk [TS]

01:34:26   driving my imaginary truck across the [TS]

01:34:28   highway is driving it alone but will be [TS]

01:34:30   we could race you know driving it alone [TS]

01:34:34   man on the highway by himself [TS]

01:34:39   it's then [TS]