Cortex 28: Formalizing and Systematizing


00:00:00   so I just got back very recently from a [TS]

00:00:02   trip to Atlanta as part of the pan [TS]

00:00:04   addict and there was something very [TS]

00:00:06   different about this year's trip to last [TS]

00:00:08   year's trip and this year's trip was [TS]

00:00:11   very different because I met lots of [TS]

00:00:13   cortex pants a people who had so many [TS]

00:00:17   people didn't happen last year that came [TS]

00:00:19   up to us and said that they found out [TS]

00:00:21   about the panic because of cortex and I [TS]

00:00:23   know cortex wasn't around the first time [TS]

00:00:24   but I didn't have time before like all [TS]

00:00:27   we found out about panic because of X [TS]

00:00:29   show though there are lots of people [TS]

00:00:31   that listen to cortex and then went over [TS]

00:00:33   and and realize the beauty of the pen [TS]

00:00:35   life and there were i saw i think at [TS]

00:00:38   least three cortex related shirts blue [TS]

00:00:40   very nice including the first gray [TS]

00:00:43   hurley shirt which was amazing how it [TS]

00:00:46   got there in time so on the first day of [TS]

00:00:48   the show and like so basically there was [TS]

00:00:51   I was helping out Brad and his company [TS]

00:00:53   knocking selling their pain cases like [TS]

00:00:56   it was like a tradeshow type thing you'd [TS]

00:00:57   call it and I saw somebody walk in to [TS]

00:01:01   the room and they had a great early show [TS]

00:01:03   on and I i basically vaulted the table [TS]

00:01:06   and lady's name was andrea and she told [TS]

00:01:10   me that she was watching like the [TS]

00:01:13   tracking and she was it just arrived [TS]

00:01:15   before they were going to be leaving for [TS]

00:01:17   the flight because she like really [TS]

00:01:18   wanted it to arrive because it was going [TS]

00:01:20   to be arriving on the same day right and [TS]

00:01:22   yeah I was over the moon is the first [TS]

00:01:24   one I'd even seen because mine hadn't [TS]

00:01:26   arrived yet [TS]

00:01:27   that's fantastic and it was it was great [TS]

00:01:29   and I saw a cup i saw i think at least [TS]

00:01:31   two monkey brain shirts and see greater [TS]

00:01:34   whole spectrum representing at the show [TS]

00:01:37   so it was it was pretty awesome and it [TS]

00:01:39   was really nice to to meet people that [TS]

00:01:41   found out about the panic from from [TS]

00:01:44   cortex that that was a real nice little [TS]

00:01:46   thing that happened that's one of those [TS]

00:01:47   things where if you're listening to us [TS]

00:01:49   talking right now [TS]

00:01:50   you already know if your app in person [TS]

00:01:53   yeah and then you're probably super [TS]

00:01:54   excited to discover that there is a [TS]

00:01:56   podcast entirely devoted to your [TS]

00:01:59   obsession so go check out the pan addict [TS]

00:02:01   this the first I'm hearing about it if [TS]

00:02:03   you know your pen person like this is [TS]

00:02:06   this is for you this is what's great [TS]

00:02:07   about the internet like there's [TS]

00:02:08   something for everyone [TS]

00:02:10   and Mike just happens to be part of the [TS]

00:02:12   pen nerd Kingdom today I realized the [TS]

00:02:17   impact that you and the show have had on [TS]

00:02:20   the way that I work i learned a very [TS]

00:02:22   valuable lesson today [TS]

00:02:23   oh where did you learn so i have [TS]

00:02:26   recently switched over to using a [TS]

00:02:29   different accounting software I'm using [TS]

00:02:31   one of those online accounting things [TS]

00:02:33   that like pulls in your transactions and [TS]

00:02:35   you reconcile and stuff as opposed to [TS]

00:02:37   what i was doing previously which was [TS]

00:02:39   entering manually all my transactions [TS]

00:02:41   into my accounts own system right right [TS]

00:02:44   so I moved over to the online system [TS]

00:02:46   because it looked like it was easier you [TS]

00:02:48   just it pulls in the transactions for [TS]

00:02:49   you and then you have to just have a few [TS]

00:02:52   buttons to say what's what but i have [TS]

00:02:54   had some problems with this in that [TS]

00:02:56   there i cannot get the the balances to [TS]

00:02:58   match up [TS]

00:02:59   who so there is a discrepancy between [TS]

00:03:01   transactions being pulled in and what my [TS]

00:03:04   bank says right and I could try to work [TS]

00:03:07   out and I couldn't work it out and sat [TS]

00:03:09   down today I was like put roll up my [TS]

00:03:11   sleeves and was like today is the day [TS]

00:03:13   where i find this error i started [TS]

00:03:15   working on it it got worse [TS]

00:03:17   uh-huh and I thought I know what I'll do [TS]

00:03:19   I open mail email my accountant was like [TS]

00:03:22   how much money you need to give you to [TS]

00:03:23   fix this and I was like this is what [TS]

00:03:27   gray has done for me i was just looking [TS]

00:03:30   I have this problem is like I can't do [TS]

00:03:33   it like what do I need to do to get you [TS]

00:03:36   to do it and he's like semi all this [TS]

00:03:37   documentation so I sent him a bunch of [TS]

00:03:39   stuff and now hopefully there are people [TS]

00:03:42   somewhere working on this problem for me [TS]

00:03:45   and they're gonna fix it for me it's a [TS]

00:03:47   nice relief isn't it it's amazing i am [TS]

00:03:49   doomed [TS]

00:03:50   I feel so much better and I even checked [TS]

00:03:52   off in OmniFocus fix the problems like [TS]

00:03:54   it's going to be fixed now I really need [TS]

00:03:56   to have to worry about it from my [TS]

00:03:58   perspective it's fixed it's fixed enough [TS]

00:04:00   it's someone else's problem now [TS]

00:04:02   yeah this is a we talked about this [TS]

00:04:04   awhile back but but definitely the [TS]

00:04:06   advice of bring on an accountant as soon [TS]

00:04:08   as you can is something that everybody [TS]

00:04:10   should follow it was one of the first [TS]

00:04:11   things that I did when I when I set up [TS]

00:04:14   the company i'm not even before I was [TS]

00:04:15   fully self employed and just as soon as [TS]

00:04:18   I set up this thing that was meant to be [TS]

00:04:20   serious i was like i just got an account [TS]

00:04:22   straightaway but now it's like I just [TS]

00:04:24   don't want to deal with anything related [TS]

00:04:27   to this stuff so if somebody could just [TS]

00:04:30   do it for me that'd be great and once [TS]

00:04:32   they fix this problem we're gonna be [TS]

00:04:33   like how much money would it cost for [TS]

00:04:35   this to be done every month for me [TS]

00:04:36   yeah like that I never touch this my [TS]

00:04:39   current situation with my accountants is [TS]

00:04:41   that I used to think oh how can people [TS]

00:04:43   live like this but now I'm one of these [TS]

00:04:45   people which is like okay I since I have [TS]

00:04:48   to do some money transfers with my [TS]

00:04:50   business like I'm aware of the bank [TS]

00:04:52   balances in a vague way but I do know [TS]

00:04:55   accounting at all until the end of the [TS]

00:04:56   year and it's like here you go guys [TS]

00:04:58   enjoy the last 12 months of my bank [TS]

00:05:00   statements and this dropbox folder [TS]

00:05:03   called receipts that I've been saving [TS]

00:05:04   random stuff into I have the same one [TS]

00:05:06   right over the course of an entire year [TS]

00:05:09   right all unlabeled our underlord hit in [TS]

00:05:13   any way is like you know what I know [TS]

00:05:16   this is going to cost a small fortune to [TS]

00:05:18   do but you know what [TS]

00:05:20   here you go guys like I what we will [TS]

00:05:22   this is how commerce works like I don't [TS]

00:05:24   want to do with thing i will pay you to [TS]

00:05:26   do the thing the value of my time to not [TS]

00:05:30   do the thing is greater than the amount [TS]

00:05:31   that i am paying you so like everybody [TS]

00:05:34   wins [TS]

00:05:34   but I you know years ago me would have [TS]

00:05:36   been appalled to see this folder called [TS]

00:05:39   receipts that I have now which is just [TS]

00:05:41   an ultimate crap box of everything [TS]

00:05:44   because I'm feeling good about maybe [TS]

00:05:47   giving somebody this job to do because i [TS]

00:05:51   have just cancelled my co-working [TS]

00:05:55   membership [TS]

00:05:56   oh really yeah I've not been there this [TS]

00:05:59   year [TS]

00:05:59   hmm well that's that's a good reason to [TS]

00:06:01   cancel and i was paying a hundred and [TS]

00:06:04   twenty pounds a month for Lou and I've [TS]

00:06:06   just realized that one of the things [TS]

00:06:08   that I thought that the year of less was [TS]

00:06:11   going to do for me you know like my off [TS]

00:06:13   week students give me the time to go to [TS]

00:06:17   my co-working space for at least two [TS]

00:06:20   days when we can one day the next week [TS]

00:06:22   who what I've done is start fitting in [TS]

00:06:24   lots of lunches with friends and you [TS]

00:06:28   know colleagues during this period of [TS]

00:06:31   time which is much better than go to the [TS]

00:06:33   co-working space [TS]

00:06:34   so i guess i'm just not going there so i [TS]

00:06:37   decided to cancel it and I've gotta say [TS]

00:06:40   I was really pleased with the process i [TS]

00:06:43   emailed them and was like can I pulls [TS]

00:06:44   this council this and then it was just [TS]

00:06:47   cancelled immediately and I was like [TS]

00:06:49   that's how you do it [TS]

00:06:51   don't don't make me jump through hoops [TS]

00:06:53   yeah you know justjust counts all the [TS]

00:06:55   membership and and I system thank you [TS]

00:06:57   for doing this like if I and I mean this [TS]

00:06:59   like if I will ever want this again I'm [TS]

00:07:01   going back to them now because they just [TS]

00:07:03   didn't cause me hassle so i was very [TS]

00:07:06   happy about that so it was a great space [TS]

00:07:08   and i loved it and it was really good [TS]

00:07:10   it's very flexible but if you're not [TS]

00:07:11   going there then one must spend the [TS]

00:07:13   money on ya and then that's just a just [TS]

00:07:15   a business expense for absolutely no [TS]

00:07:17   purpose that's no good [TS]

00:07:18   and there are so many places around the [TS]

00:07:20   areas that i was in that if I really [TS]

00:07:22   wanted to just go away and work for a [TS]

00:07:23   day I could find somewhere I could just [TS]

00:07:25   go to a coffee shop like it wouldn't be [TS]

00:07:26   an issue [TS]

00:07:27   yeah jumping back for a second though [TS]

00:07:29   when did you officially sign up for the [TS]

00:07:32   year of less aegis you just threw that [TS]

00:07:33   out real casually like you've always [TS]

00:07:35   been on board with this too but I don't [TS]

00:07:37   remember any point where you are [TS]

00:07:38   officially signing up for the year of [TS]

00:07:39   class as well [TS]

00:07:40   well I mean in our year of less [TS]

00:07:41   discussions I've been mentioning my off [TS]

00:07:44   week right [TS]

00:07:45   so for me that is actually part of the [TS]

00:07:47   year of less which is I found two days [TS]

00:07:50   every two weeks that were completely [TS]

00:07:52   open [TS]

00:07:53   whoo and I've been filling them with [TS]

00:07:54   things that i'm finding fun to do even [TS]

00:07:57   like a little podcast things but they're [TS]

00:07:59   fun things not work things who so it's [TS]

00:08:02   been good and I've been enjoying it [TS]

00:08:04   no I'm very glad to hear that Mike this [TS]

00:08:07   episode of cortex is brought to you by [TS]

00:08:10   freshbooks freshbooks the company on a [TS]

00:08:13   mission to help small business owners [TS]

00:08:15   save the time and stress that comes [TS]

00:08:18   running businesses and it all is focused [TS]

00:08:20   around the finances the invoicing part [TS]

00:08:22   let me tell you a story so to record [TS]

00:08:24   this last Friday was the end of the [TS]

00:08:26   month and the end of the month means [TS]

00:08:28   lots of invoices need to be sent so i [TS]

00:08:29   sat down on friday as i always do and I [TS]

00:08:31   open up freshbooks and open up our [TS]

00:08:33   spreadsheets and I went to town and in [TS]

00:08:36   15 minutes I had like 30 invoices sent [TS]

00:08:39   out it was super super simple for me to [TS]

00:08:42   do this it takes just 30 seconds to [TS]

00:08:44   create and send an invoice of freshbooks [TS]

00:08:46   what I really love is all of the [TS]

00:08:48   information [TS]

00:08:48   shouldn't you use before I saved in [TS]

00:08:50   there all of your clients to save dinner [TS]

00:08:51   so it's easy to get to them all of the [TS]

00:08:53   line items that you've created a saved [TS]

00:08:55   in there with the default pricing and [TS]

00:08:56   stuff so it makes it just a couple of [TS]

00:08:58   taps to get an invoice sent out all of [TS]

00:09:02   the activities tracks you know when [TS]

00:09:04   people have looked at them you can send [TS]

00:09:05   out late payment reminders as well if [TS]

00:09:07   you like [TS]

00:09:08   and because you're freshbooks customer [TS]

00:09:09   you'll be paid faster freshbooks [TS]

00:09:11   customers get paid five days faster on [TS]

00:09:14   average when compared to their [TS]

00:09:16   competition with freshbooks you'll be [TS]

00:09:18   able to integrate with loads of your [TS]

00:09:19   favorite services you'll be able to [TS]

00:09:21   track all of your time to help you send [TS]

00:09:23   out better invoices if you are a time [TS]

00:09:24   tracking person they're fantastic [TS]

00:09:26   support they have the ability for you to [TS]

00:09:28   track all of your receipts it is super [TS]

00:09:30   simple and I couldn't recommend it [TS]

00:09:33   enough [TS]

00:09:34   the best thing for you to go and do is [TS]

00:09:36   just try it for yourself [TS]

00:09:38   super simple to get started you don't [TS]

00:09:39   need to be a numbers person and fresh [TS]

00:09:41   books are offering a 30-day free trial [TS]

00:09:44   to listeners of this show have no credit [TS]

00:09:46   card required you can just go to fresh [TS]

00:09:49   books.com / cortex to sign up and claim [TS]

00:09:51   your 30 days of unrestricted use you'll [TS]

00:09:54   be able to send better invoices quicker [TS]

00:09:56   and please enter cortex in how you heard [TS]

00:09:59   about a section so freshbooks knows that [TS]

00:10:01   you came from this show [TS]

00:10:03   trust me go check them out go to fresh [TS]

00:10:04   books.com / cortex thank you so much for [TS]

00:10:07   freshbooks that support of this show and [TS]

00:10:10   relay of them [TS]

00:10:11   alright so let's have an update on gray [TS]

00:10:15   hiring mm so the last time we spoke I [TS]

00:10:20   think it was very much left in a i'm [TS]

00:10:22   going to change my life and I'm going to [TS]

00:10:24   hire someone is that is that how we left [TS]

00:10:26   it and I don't think that's how i would [TS]

00:10:28   freeze anything that was kinda like that [TS]

00:10:30   i didn't get any cv's which I was very [TS]

00:10:33   surprised about [TS]

00:10:35   I didn't get any well my assistant sent [TS]

00:10:38   me a message like why the hell my horse [TS]

00:10:41   i'm getting all of these series from and [TS]

00:10:43   the system works known to me that was [TS]

00:10:48   about as well as like actually this is [TS]

00:10:49   great like cortex listeners are [TS]

00:10:50   responsible listeners think they're [TS]

00:10:52   using of the contact form on my website [TS]

00:10:53   they're not bothering like it's not a [TS]

00:10:55   joke right [TS]

00:10:56   like yeah i would like to thank everyone [TS]

00:10:58   that realized there was no point in [TS]

00:11:00   sending it to [TS]

00:11:01   because there really wasn't any point [TS]

00:11:03   because I wouldn't have done anything [TS]

00:11:04   with it i would just read your CV and [TS]

00:11:07   you don't be doing that like I would [TS]

00:11:08   have just read it and and looked at it [TS]

00:11:10   and thought about it [TS]

00:11:11   sending it to grace system was the best [TS]

00:11:13   move yes and I would like to thank [TS]

00:11:15   everyone who sent in their job [TS]

00:11:16   application i have looked at none of [TS]

00:11:19   them [TS]

00:11:19   yep because the system is not setup yet [TS]

00:11:22   he weren't really supposed to reach out [TS]

00:11:24   yet like I wasn't I wasn't ready for you [TS]

00:11:26   yet and we will I say bravo to everyone [TS]

00:11:29   that did seize the day I mean now I'm [TS]

00:11:32   making a joke like if I was in that [TS]

00:11:35   position of wanting to do this kind of [TS]

00:11:38   thing and heard this you would have [TS]

00:11:39   gotten my CV because why not you even [TS]

00:11:43   gonna look at it you're just going to be [TS]

00:11:44   in it and when you eventually put out [TS]

00:11:46   the process of hiring you can apply [TS]

00:11:47   again [TS]

00:11:48   seize the day great see the gray no no I [TS]

00:11:51   don't know why I said that I reject that [TS]

00:11:53   statement there will be no seasoning of [TS]

00:11:56   the grey I do not like this [TS]

00:11:58   I've sees the gray do not like this one [TS]

00:12:00   of them [TS]

00:12:02   alright so what's going on then at house [TS]

00:12:05   how's this process progressed [TS]

00:12:07   ok so here is here is the thing listener [TS]

00:12:10   where we're going to talk a little bit [TS]

00:12:12   about what I have been up to [TS]

00:12:15   I've been preparing a little bit for [TS]

00:12:18   this cortex episode which I usually just [TS]

00:12:20   leave in the hands of Mikael echo Mike [TS]

00:12:22   just figure something out i'll shut up [TS]

00:12:23   and talk about it but this time i was [TS]

00:12:25   like i think i actually need to try to [TS]

00:12:27   organize what I've been up to us that I [TS]

00:12:29   have something to show Mike and so that [TS]

00:12:30   we can talk about it but this [TS]

00:12:31   conversation i think is necessarily [TS]

00:12:33   going to be partly mixed in with a kind [TS]

00:12:37   of mini cortex book club which relates [TS]

00:12:41   to a book called who the a method for [TS]

00:12:45   hiring but Jeff smarts listeners Mike [TS]

00:12:49   just made a sad sound i started reading [TS]

00:12:53   this book i don't know like a week ago [TS]

00:12:54   and I message Mike and said oh hey Mike [TS]

00:12:58   you might want to read this maybe this [TS]

00:12:59   will be like a little cortex book club [TS]

00:13:01   because i'm going to go through this [TS]

00:13:03   book over the next few days and and [TS]

00:13:05   related to what I am working [TS]

00:13:07   on and Mike and I have not discussed it [TS]

00:13:09   at all since that point other than the [TS]

00:13:11   fact that i know mike has read it and I [TS]

00:13:13   think that sound is is not favorable [TS]

00:13:17   from where do you find these things [TS]

00:13:19   where they come from this is a nightmare [TS]

00:13:23   of a book this thing if it was terrific [TS]

00:13:26   the place I find these is I have an [TS]

00:13:33   enormous txt file called books to read [TS]

00:13:36   that I make a little note about why they [TS]

00:13:39   were entered in on the list at some [TS]

00:13:41   point and so at some stage past me wrote [TS]

00:13:46   down who book and then in brackets [TS]

00:13:48   related to hiring and I have no idea why [TS]

00:13:52   or when passed me wrote this down [TS]

00:13:55   I just knew whenever I would review that [TS]

00:13:56   list of like Oh someday if future me [TS]

00:13:59   ever needs it past me has written down [TS]

00:14:00   in a book about hiring and so since that [TS]

00:14:03   was just there last week when i was [TS]

00:14:05   getting serious to think about trying to [TS]

00:14:07   bring more people on board I thought oh [TS]

00:14:08   passed me broke this thing down so i'm [TS]

00:14:10   going to read it [TS]

00:14:11   the answer is I have no idea really [TS]

00:14:12   where it came from other than I just [TS]

00:14:14   have a list of books some of which have [TS]

00:14:16   notes to future me about when they might [TS]

00:14:19   be useful to read so these [TS]

00:14:20   who-knows-where book recommendations [TS]

00:14:22   come from they just appear Mike I didn't [TS]

00:14:24   like this one at all [TS]

00:14:25   mm-hmm at least it was short it was like [TS]

00:14:28   four and a half hours [TS]

00:14:29   yes it was a it was a business book that [TS]

00:14:33   was very short i read it over the space [TS]

00:14:35   of an hour on a Saturday and then I took [TS]

00:14:38   a flight to and back from the continent [TS]

00:14:41   and i finished in that time so i think [TS]

00:14:42   it was like three hours in total to read [TS]

00:14:44   is very short which is a virtue in the [TS]

00:14:47   business book world but I bring this up [TS]

00:14:49   now simply because i think this book is [TS]

00:14:51   going to be kind of mixed in with what [TS]

00:14:54   has been going on so if this is for the [TS]

00:14:56   listeners a sort of cortex business book [TS]

00:14:59   club [TS]

00:14:59   yeah there was a book that was red i [TS]

00:15:01   just want to say about my way of this [TS]

00:15:03   book like I also expressed many bad [TS]

00:15:06   feelings the e-myth an email was [TS]

00:15:09   entertaining in its terribleness mm this [TS]

00:15:12   book was just boring and terrible [TS]

00:15:14   which is a worse mix I really didn't [TS]

00:15:17   like this one can I just say like what [TS]

00:15:20   we're talking about the book one of the [TS]

00:15:21   things that I found the most egregious [TS]

00:15:22   about this audiobook em they're [TS]

00:15:25   sometimes it's there are three instances [TS]

00:15:27   in the book where the narrator of the [TS]

00:15:29   book reads a quote from someone who [TS]

00:15:32   there are 23 reads quotes from people [TS]

00:15:34   that English when he is an American guy [TS]

00:15:37   and he puts on english accents haha when [TS]

00:15:41   he reads the quotas it was a bad [TS]

00:15:45   decision do don't do that and there was [TS]

00:15:48   also a quote from a Colombian person and [TS]

00:15:51   he puts on a hey gringo type accent and [TS]

00:15:54   it is so bad i don't know what he does [TS]

00:15:59   it it just doesn't make sense to me why [TS]

00:16:00   does it like I can't think of any reason [TS]

00:16:02   why you would need to put on an accent I [TS]

00:16:05   feel like he couldn't help it right they [TS]

00:16:08   get you started [TS]

00:16:09   is the narrator of the book also the [TS]

00:16:11   author of the book i feel like the [TS]

00:16:12   answer has to be s after you've [TS]

00:16:14   described this to me [TS]

00:16:15   no actually it was narrated by somebody [TS]

00:16:17   else patrick smaller and why they hired [TS]

00:16:21   him or let him do whatever it was he [TS]

00:16:23   thought he was a good idea to do but he [TS]

00:16:26   did it anyway I mean it thinking about [TS]

00:16:28   it for a second i would expect that if [TS]

00:16:30   it was a novel like if you're reading a [TS]

00:16:32   novel in a character has an accent I [TS]

00:16:34   would expect the narrator to put on that [TS]

00:16:35   accent institutions it seems almost [TS]

00:16:38   inappropriate in a business book [TS]

00:16:40   pointless because he doesn't have any [TS]

00:16:43   character original American accent when [TS]

00:16:45   he reads quotes from from American [TS]

00:16:47   people he just does it with the English [TS]

00:16:49   person the Colombian person [TS]

00:16:51   mhm fantastic fantastic while we are [TS]

00:16:56   just discussing this audiobook briefly i [TS]

00:16:58   have to say Mike that i think i know i'm [TS]

00:17:01   not going to change your behavior on [TS]

00:17:03   this but I think you are making a [TS]

00:17:05   terrible decision listening in audio [TS]

00:17:08   form to these business books that i [TS]

00:17:11   recommend is I think a key way to [TS]

00:17:15   survive the kind of writing that you [TS]

00:17:17   find in most business books while also [TS]

00:17:20   extracting the value to be had in them [TS]

00:17:23   comes from learning how to get through [TS]

00:17:26   them very quickly because one of the [TS]

00:17:28   problem [TS]

00:17:28   what i have is i have to listen to the [TS]

00:17:30   lists right you have to listen to the [TS]

00:17:33   lists there are a few points that i [TS]

00:17:35   highlighted in here or just for the show [TS]

00:17:38   was like oh look pointless antecdotes [TS]

00:17:40   right and there's just so much in these [TS]

00:17:44   books that if you're reading it you can [TS]

00:17:46   jump ahead or skim or like with this [TS]

00:17:48   book III basically floated over say the [TS]

00:17:53   middle third of it because I recognize [TS]

00:17:55   immediately that this was just not [TS]

00:17:56   really useful in any in any way shape or [TS]

00:17:58   form but if you are listening to it you [TS]

00:18:00   have to have every single word enter [TS]

00:18:03   your brain and so I just I don't think [TS]

00:18:06   this is the way to go with business [TS]

00:18:08   books like if we're going to continue [TS]

00:18:09   the business book club and we're going [TS]

00:18:11   to continue recommending books to you I [TS]

00:18:14   like I worry for your sanity a year down [TS]

00:18:16   the line if you continue to listen to [TS]

00:18:18   that because what's gonna happen when I [TS]

00:18:20   recommend something that's like 16 hours [TS]

00:18:21   long and you listen to the whole thing [TS]

00:18:23   you're gonna lose your mind [TS]

00:18:24   yeah I i think i'm going to try and make [TS]

00:18:26   a book by book decision like creativity [TS]

00:18:29   inc i wanted the audio book because it [TS]

00:18:31   was more its there's a lot of story in [TS]

00:18:33   there but this one i didn't need the [TS]

00:18:35   audiobook for this one you didn't get [TS]

00:18:37   the others because i was actually [TS]

00:18:38   skipping the audiobook I've been perfect [TS]

00:18:41   just get me out of this section this is [TS]

00:18:42   horrific I don't need this and this one [TS]

00:18:45   also suffers from all of the problems [TS]

00:18:47   that all of these types of books is like [TS]

00:18:49   a ton of statistics and figures that are [TS]

00:18:51   thrown out that you just have to accept [TS]

00:18:53   the true or not really and just keep [TS]

00:18:55   moving on yeah it's like this is like [TS]

00:18:57   all we in ninety percent of people have [TS]

00:18:59   this problem like how how did you get to [TS]

00:19:02   this and also so much of these books [TS]

00:19:06   just focused on naturally they're just [TS]

00:19:09   tools to sell this company's processes [TS]

00:19:12   yeah of course they want you to come on [TS]

00:19:14   by what they're selling [TS]

00:19:15   yeah but that the whole kind of overall [TS]

00:19:17   thing about this book is the a player [TS]

00:19:19   that's what they talked about like [TS]

00:19:20   hiring the right person basic right so i [TS]

00:19:23   can see why you'd want to read it [TS]

00:19:25   there are a couple of interest in parts [TS]

00:19:26   in this book that we might get to a [TS]

00:19:28   little bit later on I can see how [TS]

00:19:30   someone could extract some use from this [TS]

00:19:32   but it really for me was just like three [TS]

00:19:35   sentences and look that will be [TS]

00:19:37   ok so let's talk about this then [TS]

00:19:41   ok so we discussed last time i'm looking [TS]

00:19:43   to bring someone on board for all of the [TS]

00:19:46   various reasons that we mentioned [TS]

00:19:47   particularly some health concerns and a [TS]

00:19:49   few other things and just like I need [TS]

00:19:51   more help with what I'm doing I'm [TS]

00:19:53   reaching the point also just with like [TS]

00:19:55   to podcasts and the youtube channel it's [TS]

00:19:57   like that it is useful for me to [TS]

00:19:59   structure this in a more useful way so [TS]

00:20:02   I've been thinking about it a lot and [TS]

00:20:04   this book who combined with also the [TS]

00:20:13   insanity of emails revisited I feel like [TS]

00:20:17   okay taking the useful parts of both of [TS]

00:20:22   these books has really helped me clarify [TS]

00:20:27   my thinking process about this and [TS]

00:20:29   helped me move forward a little bit so [TS]

00:20:31   here's what's going on [TS]

00:20:33   we discussed previously this idea from [TS]

00:20:35   mammoth revisited about right out your [TS]

00:20:37   company as though you don't exist right [TS]

00:20:42   out all of the the jobs that need to be [TS]

00:20:45   done as though you have some huge [TS]

00:20:47   company you're not a part of it and [TS]

00:20:48   there's just a bunch of employees [TS]

00:20:50   yeah so all of the jobs going to be done [TS]

00:20:52   and then assign them to like to the [TS]

00:20:53   imaginary people the roles that would [TS]

00:20:55   need to be filled to to do the work [TS]

00:20:57   right so like marketing manager and [TS]

00:21:00   production manager and that kind of [TS]

00:21:01   thing for you I guess right that that's [TS]

00:21:03   exactly right now I i had sort of done [TS]

00:21:08   this in the past but i always found it [TS]

00:21:11   at a like it was useful but a bit like [TS]

00:21:14   an actionable or yeah i think when you [TS]

00:21:17   would have done this though you would [TS]

00:21:19   have very much been in the mindset of [TS]

00:21:20   just working out how much you need to do [TS]

00:21:23   as opposed to ever thinking that you [TS]

00:21:24   were going to give these jobs to someone [TS]

00:21:26   yeah they're there was a there was a [TS]

00:21:28   lack of externalizing about this and so [TS]

00:21:32   I had done it but I hadn't actually even [TS]

00:21:34   bothered to kind of keep any of the [TS]

00:21:36   writing out that I had ever done on [TS]

00:21:37   these things like it was just not super [TS]

00:21:39   actionable but the idea was very [TS]

00:21:41   valuable now the extractable valuable [TS]

00:21:45   idea in this book [TS]

00:21:47   who [TS]

00:21:47   comes comes like many of these books [TS]

00:21:50   right away right that's right at the [TS]

00:21:53   front you know there's like an [TS]

00:21:55   introductory chapter of nonsense and [TS]

00:21:57   they're like in almost every single one [TS]

00:21:59   of these books like chapter 2 has almost [TS]

00:22:01   everything that you're going to get out [TS]

00:22:02   of it and that was the case with this [TS]

00:22:04   one and what this book lays out is a [TS]

00:22:09   format for which you can write a useful [TS]

00:22:14   job description so it lays out this [TS]

00:22:17   thing like here is how you can write [TS]

00:22:19   down on a piece of paper a job [TS]

00:22:22   description that can also work as a way [TS]

00:22:25   to evaluate whether or not the person [TS]

00:22:28   who was working for you is working out [TS]

00:22:30   and I felt like okay well this is a [TS]

00:22:32   really interesting this is a really [TS]

00:22:34   interesting idea because previously just [TS]

00:22:36   thinking about job descriptions you know [TS]

00:22:37   it makes me think of like when i applied [TS]

00:22:38   as a teacher or you know any of the work [TS]

00:22:40   that I've ever had the job description [TS]

00:22:41   is like a piece of paper that you see [TS]

00:22:43   once and then you never see it again [TS]

00:22:44   ever and get me just you know it's like [TS]

00:22:47   this irrelevant thing and so I had this [TS]

00:22:51   little outline now like okay here's how [TS]

00:22:53   to formulate a job description and that [TS]

00:22:56   all of a sudden clicked in my mind like [TS]

00:22:59   okay I can sit down now and thinking [TS]

00:23:04   about how i am going to structure the [TS]

00:23:06   job descriptions feeds into how do i [TS]

00:23:09   need to separate out my company into a [TS]

00:23:11   bunch of jobs and separating out upon my [TS]

00:23:14   company into a bunch of jobs also then [TS]

00:23:16   clarifies what is the job description of [TS]

00:23:18   each of these and so I had this [TS]

00:23:20   surprising afternoon it was a Sunday [TS]

00:23:23   afternoon i read the first two chapters [TS]

00:23:25   of this book and everything's seem like [TS]

00:23:27   a kind of fell into place and I sat down [TS]

00:23:30   and I wrote out a kind of basic [TS]

00:23:34   description of the company that I run [TS]

00:23:38   and I wrote out a basic idea for some of [TS]

00:23:42   the jobs that I want and it was a really [TS]

00:23:44   interesting afternoon because though on [TS]

00:23:46   this podcast we have sort of jokingly [TS]

00:23:48   referred to this idea that like oh my [TS]

00:23:50   can I talk to each other as CEO to CEO [TS]

00:23:53   and you have to think about yourself as [TS]

00:23:55   the CEO is separate from the person [TS]

00:23:56   who's working in the job and like all of [TS]

00:23:58   this kind of stuff I had this feeling [TS]

00:24:00   after [TS]

00:24:01   that afternoon of like oh I think I [TS]

00:24:03   really was a CEO today I think this is [TS]

00:24:06   the first day i actually was doing the [TS]

00:24:09   kinds of things that a CEO would really [TS]

00:24:11   do sitting down very seriously very [TS]

00:24:15   formally structuring out the company and [TS]

00:24:19   structuring out some job descriptions [TS]

00:24:22   for people who were going to maybe work [TS]

00:24:25   in that company even though sometimes [TS]

00:24:26   they are me so I have a have a folder of [TS]

00:24:29   work to share with you Mike [TS]

00:24:30   wow are you interested to sing yeah very [TS]

00:24:33   much so what I'm sending you is some of [TS]

00:24:36   the stuff that i did and now there's two [TS]

00:24:42   main things in in my life here right [TS]

00:24:44   like i have the podcasts and I have the [TS]

00:24:46   YouTube channels and i have since we [TS]

00:24:50   last spoke made some progress towards [TS]

00:24:54   helping out with the podcast [TS]

00:24:57   particularly hello Internet podcast and [TS]

00:24:59   i am going to credit it in no small part [TS]

00:25:03   to like thinking about this in a very [TS]

00:25:05   formal way so i actually wrote out the [TS]

00:25:09   the podcast as though it was a kind of [TS]

00:25:11   separate company that produces the work [TS]

00:25:15   that I am doing so if you take a look [TS]

00:25:18   you see I actually have a little kind of [TS]

00:25:20   mind map flowchart of what the hello [TS]

00:25:24   internet company looks like with various [TS]

00:25:26   jobs to be done what I was thinking is I [TS]

00:25:29   have these two areas of my life one of [TS]

00:25:32   which is like the dominant big one which [TS]

00:25:36   is the youtube videos like that is the [TS]

00:25:37   much harder much more difficult problem [TS]

00:25:40   for me to solve which we will get to but [TS]

00:25:42   there is an easier problem which relates [TS]

00:25:45   to bringing on some help with the hello [TS]

00:25:47   Internet podcast i do a bunch of edits [TS]

00:25:49   on the hello Internet podcast there's [TS]

00:25:51   like a ton of back and work that happens [TS]

00:25:53   with that podcast and so I kind of felt [TS]

00:25:56   like okay let me try to start with hello [TS]

00:26:02   internet first so that if i do anything [TS]

00:26:04   dumb or if I make any mistakes with this [TS]

00:26:06   or like just it's an easier conceptual [TS]

00:26:09   problem to bring on someone to help with [TS]

00:26:11   hello internet and also quite frankly [TS]

00:26:15   it's lower stakes like if something goes [TS]

00:26:17   terribly wrong with hello internet i [TS]

00:26:20   would much rather have that happen then [TS]

00:26:22   have something go terribly wrong with [TS]

00:26:24   the video production like I can [TS]

00:26:25   ultimately kind of fix the hello [TS]

00:26:28   internet problem much more easier than I [TS]

00:26:29   could the the YouTube problem it like [TS]

00:26:32   you know for example something happens [TS]

00:26:33   in the audio it can be repaired and it [TS]

00:26:36   was just you know people can get the new [TS]

00:26:37   version right that's not what happens in [TS]

00:26:40   YouTube you know you've spoken about [TS]

00:26:41   this on hello enter in the past i [TS]

00:26:43   believe once the video is up that's it [TS]

00:26:47   but yes nothing you can do [TS]

00:26:49   yeah there's nothing i can do and and [TS]

00:26:51   also looks like if something gets [TS]

00:26:52   uploaded you know it's going out to [TS]

00:26:54   literally millions of people maybe like [TS]

00:26:57   it's a bigger scale mistake as big as [TS]

00:26:59   careful going to look for a bigger scale [TS]

00:27:02   problem at something dumb or something [TS]

00:27:03   just doesn't work out right or anything [TS]

00:27:05   so I wrote this out and I was thinking [TS]

00:27:09   about how in my process like what like [TS]

00:27:12   what is my role here and the thing that [TS]

00:27:15   I kind of settled on is I'm trying to [TS]

00:27:18   think of myself as like the audio [TS]

00:27:22   director for the podcasts em in some [TS]

00:27:26   sense of like okay I can work with other [TS]

00:27:28   people who helped produce this and so I [TS]

00:27:33   wanted to bring someone on who would [TS]

00:27:36   help with parts of the process of making [TS]

00:27:39   a hello Internet podcast so prior to [TS]

00:27:43   this the structure was basically i did [TS]

00:27:46   three cuts of the podcast the first cut [TS]

00:27:49   was for content to just remove all kinds [TS]

00:27:52   of boring stuff that doesn't that [TS]

00:27:54   shouldn't go in the final show like and [TS]

00:27:56   we record just a ton of stuff and not [TS]

00:27:58   all of it always makes it in i would do [TS]

00:28:00   a second super intense kind of like [TS]

00:28:02   tightening everything as much as [TS]

00:28:05   possible trying to remove gaps trying to [TS]

00:28:08   clean up little audio mistakes I just [TS]

00:28:10   doing a ton and ton of little edits [TS]

00:28:13   there and then I would do a final listen [TS]

00:28:15   through and building of show notes like [TS]

00:28:17   i was doing kind of three runs [TS]

00:28:20   and so structuring this and thinking it [TS]

00:28:22   through I realized okay i can bring on [TS]

00:28:25   someone to help with that middle edit of [TS]

00:28:30   the podcast that someone can help me [TS]

00:28:33   with that because it's a huge amount of [TS]

00:28:35   work and it also doesn't necessarily [TS]

00:28:39   have the same quality of like well we [TS]

00:28:41   talked about a thing and we don't want [TS]

00:28:43   it in the final show and like it's our [TS]

00:28:44   decision just to cut that like that is a [TS]

00:28:46   decision that ultimately i have to be [TS]

00:28:49   making that like cannot be delegated to [TS]

00:28:50   somebody else but the middle section [TS]

00:28:52   totally can be delegated to somebody [TS]

00:28:55   else but for the moment since since i'm [TS]

00:28:58   all new to this right on this is I'm [TS]

00:29:00   very unused to bringing people on the [TS]

00:29:02   idea is that I'm just going to be [TS]

00:29:05   listening to the work that has been done [TS]

00:29:07   in the second cut and giving any [TS]

00:29:10   feedback as is necessary and that kind [TS]

00:29:13   of mirrors our working relationship [TS]

00:29:15   which is like me and you have spoken [TS]

00:29:16   about this and and what way both feel [TS]

00:29:19   that we're getting closer to the point [TS]

00:29:20   where you don't need to to have an edit [TS]

00:29:22   run on the show right kind of think [TS]

00:29:24   we're there yet because you know I'm [TS]

00:29:25   still tweaking things in a way that I [TS]

00:29:28   think makes sense for both of us but I [TS]

00:29:30   think we're both understanding our [TS]

00:29:32   process a lot more and I think we're [TS]

00:29:34   getting to the point where you wouldn't [TS]

00:29:35   have to do it if you didn't want to [TS]

00:29:37   yes I was going to say Mike that you are [TS]

00:29:40   the very person who has given me [TS]

00:29:41   confidence that this kind of thing can [TS]

00:29:43   even happen success because precisely [TS]

00:29:45   this because when we when we first [TS]

00:29:47   started with the show you would hand me [TS]

00:29:49   back in episode and i would add quite a [TS]

00:29:52   lot of cuts to it [TS]

00:29:53   I I think that's fair to say like the [TS]

00:29:55   first anyone's I was like mm I'm gonna [TS]

00:30:00   take out a whole lot more then then has [TS]

00:30:02   been done the first time and and over [TS]

00:30:04   time working together the two of us we [TS]

00:30:07   are now at the stage where i find myself [TS]

00:30:09   when I'm doing the final listen through [TS]

00:30:11   cortex not changing a lot or even some [TS]

00:30:14   of the changes that I make our I think [TS]

00:30:16   are they that significance [TS]

00:30:19   I'm not sure that they are so like I'll [TS]

00:30:21   do them because I prefer it but if you [TS]

00:30:23   went out this way like whatever [TS]

00:30:25   yeah it would be fine it wouldn't be any [TS]

00:30:28   disaster as doing cortex together [TS]

00:30:30   has been an interesting learning [TS]

00:30:33   experience for me in this like let's go [TS]

00:30:36   back and forth with another person like [TS]

00:30:37   we can talk to each other about what do [TS]

00:30:39   we want is a thing and like so I think [TS]

00:30:41   that's part of why if you know if you [TS]

00:30:44   like me to put more than him out there [TS]

00:30:45   isn't a cortex chopped because we have [TS]

00:30:49   always had a different kind of working [TS]

00:30:51   relationship then I guess you've had in [TS]

00:30:54   some of your upper works right [TS]

00:30:56   oh yeah and on the cortex 1 i'm just the [TS]

00:31:00   talent right yeah you want [TS]

00:31:01   yeah i have just rolling with you [TS]

00:31:03   playback airing sunglasses and use ready [TS]

00:31:05   to roll you know yeah you know sometimes [TS]

00:31:07   you have to knock on the trailer door to [TS]

00:31:09   get me to come out at the right time to [TS]

00:31:11   do the recording mr. gray we're ready [TS]

00:31:13   for you now [TS]

00:31:14   yeah most of it is just out of my hands [TS]

00:31:16   i just show up on the show notes you [TS]

00:31:18   know look at this isn't that nice [TS]

00:31:20   ok i'll read my lines and then I go back [TS]

00:31:21   but yeah so doing this with you over [TS]

00:31:25   over this time has let me feel like okay [TS]

00:31:27   i can i can take what has happened to [TS]

00:31:29   with cortex and like scale it up to the [TS]

00:31:34   next level with this thing that is now [TS]

00:31:36   much more my responsibility then then [TS]

00:31:39   cortex is like right now the way it is i [TS]

00:31:44   am the backend of hello internet like I [TS]

00:31:47   do all the editing i do all of the [TS]

00:31:48   publishing and the promoting of it i [TS]

00:31:50   like on social media and all of that [TS]

00:31:52   stuff and so this is part of what i've [TS]

00:31:54   been doing here is like okay I think I [TS]

00:31:56   see a place where an audio editor can [TS]

00:31:58   come in and then it was also in this [TS]

00:32:01   separation of tasks that I that I [TS]

00:32:05   realized something which was I've always [TS]

00:32:08   had this kind of conversation with my [TS]

00:32:10   wife when I talked about putting up a [TS]

00:32:11   hello Internet episode that I was always [TS]

00:32:13   aware that on the day when I would do [TS]

00:32:15   the kind of final preparations and [TS]

00:32:17   getting ready to put it up I was always [TS]

00:32:18   surprised by how long it actually took [TS]

00:32:21   to go from export final mp3 2 episode is [TS]

00:32:28   live promoted everywhere discussion is [TS]

00:32:30   up it's all ready to go [TS]

00:32:32   they just get caught me by surprise how [TS]

00:32:34   long it always took and so this was one [TS]

00:32:36   of these cases where I thought okay when [TS]

00:32:39   I was making this chart i was thinking [TS]

00:32:42   of this in terms of well there's this [TS]

00:32:43   kind [TS]

00:32:44   the distribution side to this business [TS]

00:32:46   as well that in my mind I was always [TS]

00:32:48   kind of rounding off as oh it's not much [TS]

00:32:51   work it's very easy for me to do i can [TS]

00:32:53   just do this really quickly right but [TS]

00:32:55   thinking about what i got from that book [TS]

00:32:57   about who and thinking about the e-myth [TS]

00:33:00   stuff and like okay imagine i couldn't [TS]

00:33:02   do any of it [TS]

00:33:03   there needs to be essentially a a [TS]

00:33:05   distribution person and so I was sitting [TS]

00:33:08   down and writing out here are all of the [TS]

00:33:12   steps as though I couldn't do anything [TS]

00:33:15   to take the mp3 file and get it up on [TS]

00:33:18   youtube get it up in the lips and [TS]

00:33:20   back-end get out on email campaigns get [TS]

00:33:23   it up on the radicand promoted on [TS]

00:33:24   facebook again there are so many more [TS]

00:33:27   steps to that then you really think of [TS]

00:33:29   because as listeners will know i'm [TS]

00:33:31   already quite a checklist person like [TS]

00:33:32   I've i have long checklist already for [TS]

00:33:35   all of these kinds of things but it was [TS]

00:33:37   a whole nother level to sit down and [TS]

00:33:40   really right out like which boxes need [TS]

00:33:44   to be ticked in lipson which systems [TS]

00:33:46   need thumbnails uploaded to them what [TS]

00:33:49   drop-down boxes four categories need to [TS]

00:33:51   be selected right like really going [TS]

00:33:54   through and doing every little step i [TS]

00:33:57   was absolutely shocked when i took a [TS]

00:33:59   look at the final checklist and thought [TS]

00:34:00   I can't believe i was doing all of this [TS]

00:34:03   and this is the part where it's like [TS]

00:34:06   okay there is work to be done here and [TS]

00:34:10   the plan is that my personal assistant [TS]

00:34:12   is going to take on a lot of the [TS]

00:34:15   distribution role in this kind of like [TS]

00:34:17   hello internet company that is like so [TS]

00:34:20   it's it's like the distribution [TS]

00:34:21   assistant is the person who is going to [TS]

00:34:23   help out with a bunch of this stuff it [TS]

00:34:26   was just a really interesting exercise [TS]

00:34:28   it's one of these cases where even when [TS]

00:34:32   you think you are organized and you are [TS]

00:34:34   on top of things a shift in perspective [TS]

00:34:36   a little bit of actionable information [TS]

00:34:39   can really change and bring into focus [TS]

00:34:44   certain kinds of problems and this is [TS]

00:34:46   why i had this interesting feeling after [TS]

00:34:48   this afternoon of like I think this was [TS]

00:34:50   the first day that I was actually a CEO [TS]

00:34:52   right of of sitting down writing it out [TS]

00:34:55   being really specific [TS]

00:34:57   like what like what needs to happen when [TS]

00:35:00   and what needs to happen where how do [TS]

00:35:03   you think that you will be in this [TS]

00:35:05   scenario do you think that you'll be [TS]

00:35:07   constantly checking in with people that [TS]

00:35:09   keeping an eye on things being done [TS]

00:35:11   what do you think you'll be able to kind [TS]

00:35:13   of just let it happen [TS]

00:35:15   the hope is that I'm able to just let it [TS]

00:35:19   happen then I'm i'm able to just step [TS]

00:35:22   away from it as much as possible [TS]

00:35:24   now if you take a look in that folder [TS]

00:35:27   that i sent you [TS]

00:35:28   mhm you will see there's a file which is [TS]

00:35:31   called audio editor hii audio editor [TS]

00:35:33   yep so open that up this episode of [TS]

00:35:36   cortex is brought to you by Squarespace [TS]

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00:36:03   points like worrying about hosting [TS]

00:36:05   scaling or what to do if you get stuck [TS]

00:36:08   or i'll add here because i use square [TS]

00:36:10   space to host my own websites worrying [TS]

00:36:13   about upgrading the mysql installation [TS]

00:36:17   on the other end of your hosting [TS]

00:36:20   whatever who knows what you're supposed [TS]

00:36:22   to do is there some server somewhere [TS]

00:36:23   that has my website on it that stuff is [TS]

00:36:25   awful [TS]

00:36:26   that stuff is terrible to have to worry [TS]

00:36:28   about and with squarespace you just [TS]

00:36:31   don't have to worry about it they take [TS]

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00:36:43   exactly how you want because while they [TS]

00:36:47   have site templates that are absolutely [TS]

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00:36:52   and down to every size screen you can [TS]

00:36:55   also go in and change so much about them [TS]

00:36:59   I know I spent a ton of time kind of [TS]

00:37:01   customizing one of their templates to [TS]

00:37:03   make it work for my website at the end [TS]

00:37:06   it looked nothing like what you had [TS]

00:37:07   started with [TS]

00:37:08   they're really really flexible [TS]

00:37:09   Squarespace has so many awesome features [TS]

00:37:12   like twenty four seven support with live [TS]

00:37:14   chat and email they have a commerce [TS]

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00:37:21   much more [TS]

00:37:22   so once again go to squarespace.com and [TS]

00:37:25   enter the offer code cortex to get ten [TS]

00:37:27   percent off your first purchase and if [TS]

00:37:29   you sign up for a year you'll get a free [TS]

00:37:31   domain name [TS]

00:37:32   Squarespace plans to start just eight [TS]

00:37:34   dollars a month they really are just the [TS]

00:37:37   no-brainer solution to building your own [TS]

00:37:40   website go to squarespace today get [TS]

00:37:43   started use offer code cortex thank [TS]

00:37:46   Squarespace for their support of this [TS]

00:37:47   show and all of real afm ok [TS]

00:37:51   Oh mission ok so now this is where i [TS]

00:37:58   have followed the outline in the who [TS]

00:38:00   book huh of what a job description is [TS]

00:38:04   right and so there's there's a mission [TS]

00:38:06   which is like the one sentence [TS]

00:38:08   description of what the job is for and [TS]

00:38:10   then below that there are four bullet [TS]

00:38:13   points of here are the outcomes that [TS]

00:38:16   this person is supposed to produce [TS]

00:38:17   there's also the book also recommends [TS]

00:38:20   this thing about like qualities of the [TS]

00:38:21   bottom which i think is a little bit of [TS]

00:38:22   BS but I've just done it for the sake of [TS]

00:38:24   completeness for now but the thing that [TS]

00:38:26   I have done here is when i was writing [TS]

00:38:27   out this job description [TS]

00:38:29   I was specific about thinking about this [TS]

00:38:33   in terms of where is this person going [TS]

00:38:37   to receive work from and where they [TS]

00:38:38   going to send it to and so I have I have [TS]

00:38:42   a note in in the job description about [TS]

00:38:45   how like when you are done with your job [TS]

00:38:48   the next step is to send it to the [TS]

00:38:50   distribution assistant like you know [TS]

00:38:52   don't send it to me right I shouldn't be [TS]

00:38:54   involved in this really like when the [TS]

00:38:56   when the final exporting is done you [TS]

00:38:58   send it to that person and then I've [TS]

00:39:00   written up another job description which [TS]

00:39:02   is for this distribution assistant right [TS]

00:39:05   and then this is what they should do [TS]

00:39:06   when they receive the final audio file [TS]

00:39:09   from the audio editor so if you see what [TS]

00:39:12   I mean like I am trying as hard as [TS]

00:39:14   possible to build a thing where I touch [TS]

00:39:18   it as little as possible [TS]

00:39:20   this is really good i gotta say like I'm [TS]

00:39:23   reading through these I mean you know I [TS]

00:39:25   i want to spill the beans on it all [TS]

00:39:27   because i'm assuming that this is to be [TS]

00:39:28   kept private for the time being [TS]

00:39:31   yeah but there's a lot of things in here [TS]

00:39:34   about like you know making sure the show [TS]

00:39:36   is is is kind of kept true to its point [TS]

00:39:39   you know to be leaving the conversation [TS]

00:39:41   between friends and basically the idea [TS]

00:39:43   for the audio editor is to just tighten [TS]

00:39:46   it up right taking out the arms take out [TS]

00:39:48   the earth and and basically just master [TS]

00:39:51   the show to make it but basically how it [TS]

00:39:54   needs to be before it goes out the door [TS]

00:39:55   yeah and then the idea as well is that [TS]

00:39:57   for now i am doing this third edit but [TS]

00:40:01   they can also do the final round of like [TS]

00:40:03   okay I'm going to send you the ads and [TS]

00:40:05   then this stuff can just be plopped in [TS]

00:40:07   of like okay bleeps and bloops they go [TS]

00:40:09   in at the appropriate spots here is the [TS]

00:40:10   opening theme [TS]

00:40:11   there's a whole other extra level of [TS]

00:40:13   little stuff that I don't really need to [TS]

00:40:17   do like I can have somebody else do it [TS]

00:40:19   but again it was just so interesting [TS]

00:40:22   realizing how much stuff my brain had [TS]

00:40:25   filed under the category of not very [TS]

00:40:29   much like even my own checklists you [TS]

00:40:31   know I would have a line item which was [TS]

00:40:34   like add transition sounds and export [TS]

00:40:36   final version was like well actually [TS]

00:40:38   that's quite a lot of steps you know for [TS]

00:40:40   for the final part of the podcast like [TS]

00:40:42   when you think about it like what is [TS]

00:40:43   actually involved here how long this is [TS]

00:40:45   actually take and also if you like me to [TS]

00:40:47   checking that you didn't ruin anything [TS]

00:40:49   by a dry nose right yeah choose the [TS]

00:40:51   longest part right there love ya it's so [TS]

00:40:54   easy to mess up at the last mile [TS]

00:40:57   you're like oh I've definitely done that [TS]

00:40:59   with the podcast sometimes like I'm just [TS]

00:41:01   going to add this one quick thing and [TS]

00:41:02   then the the people who listen right at [TS]

00:41:03   the beginning send you message like you [TS]

00:41:06   know there's a 10-minute section where [TS]

00:41:08   the where there's like a fade-in and [TS]

00:41:09   fade-out over the audio pickup and [TS]

00:41:11   groups right let me quickly change that [TS]

00:41:15   as as quickly as i can so this this is [TS]

00:41:19   all my structure so far with again the [TS]

00:41:25   smaller of my two projects trying to sit [TS]

00:41:27   down and formalize and systematize how [TS]

00:41:31   this works and and again it is really [TS]

00:41:33   interesting [TS]

00:41:34   that even though this who booked as [TS]

00:41:36   listeners might have gathered from our [TS]

00:41:38   initial description of it has a lot of [TS]

00:41:40   just garbage in it i found this [TS]

00:41:43   structure of this outline of how do you [TS]

00:41:45   write a job description this for me was [TS]

00:41:48   somehow like the missing piece that I [TS]

00:41:51   needed to have in my brain about how do [TS]

00:41:53   i make the org chart actionable how do I [TS]

00:41:57   make this really serious and how do i [TS]

00:41:59   how do i really think this through this [TS]

00:42:02   is part of what i have been up to and i [TS]

00:42:05   have taken on someone who is helping [TS]

00:42:08   with the second edits and we are [TS]

00:42:11   recording this episode on a thursday and [TS]

00:42:15   friday tomorrow if everything goes right [TS]

00:42:18   should be the first test of this little [TS]

00:42:23   system of i have had an audio editor [TS]

00:42:26   help me with two parts and also the [TS]

00:42:28   first test of having my assistant act as [TS]

00:42:32   the distribution assistant and do a lot [TS]

00:42:34   of the public-facing sharing of it and [TS]

00:42:38   uploading to the backend systems and all [TS]

00:42:40   of that kind of stuff so it hasn't [TS]

00:42:42   happened yet like the trigger hasn't [TS]

00:42:43   been fully pulled but I am interested to [TS]

00:42:46   see how this goes as the first run of a [TS]

00:42:49   thing where i am trying to remove myself [TS]

00:42:51   as much as possible the distribution [TS]

00:42:54   assistant that job had already been [TS]

00:42:56   filled by someone you already working [TS]

00:42:57   with right you just basically gave more [TS]

00:43:01   tasks to your personal assistant who [TS]

00:43:03   you'd be vetted and worked with for [TS]

00:43:05   years at this point exactly right like I [TS]

00:43:07   wasn't bringing on anybody knew there [TS]

00:43:09   that you did bring on somebody new for [TS]

00:43:11   the audio editing and it's interesting [TS]

00:43:13   because the the way that this person [TS]

00:43:15   came to use is also grow up in the whole [TS]

00:43:17   book when they're talking about finding [TS]

00:43:19   people to hire one of the things they [TS]

00:43:21   say is who do the people that you work [TS]

00:43:24   with recommend exactly this person came [TS]

00:43:28   to you from a recommendation from me [TS]

00:43:30   exactly everywhere we were talking about [TS]

00:43:32   this i was discussing how I wanted to [TS]

00:43:35   bring someone to help hello internet [TS]

00:43:36   this is before i came across the whole [TS]

00:43:38   book and we were just kind of chatting [TS]

00:43:39   and you literally said to me oh I think [TS]

00:43:42   I might know exactly who you need [TS]

00:43:44   click great but isn't that isn't that [TS]

00:43:47   perfect so none of the jobs that are [TS]

00:43:49   needed for the hello Internet [TS]

00:43:50   Corporation have had to go out to open [TS]

00:43:53   application right right so i think now [TS]

00:43:56   we should turn our attention to gray [TS]

00:43:58   industries right well that's why once [TS]

00:44:00   again the hello internet thing was like [TS]

00:44:03   this interesting test case where i was [TS]

00:44:06   able to kind of play around with it so [TS]

00:44:09   far things are going well but there is a [TS]

00:44:13   very difficult thing that hasn't [TS]

00:44:15   happened yet and that's the like the [TS]

00:44:17   next stage of of scaling it up to the [TS]

00:44:21   cgpgrey youtube channel so when you go [TS]

00:44:22   to the big leagues [TS]

00:44:24   it is when you go to the big leagues [TS]

00:44:27   because it's like it is a process right [TS]

00:44:29   where you may be learned some things [TS]

00:44:31   from cortex and then you applied some of [TS]

00:44:33   those things to hello internet and now [TS]

00:44:34   you're able to apply some of those [TS]

00:44:36   things to do to channel it's like a [TS]

00:44:38   chain where you're able to test things [TS]

00:44:40   out on smaller scales until you take [TS]

00:44:44   what you've learned and apply that to [TS]

00:44:46   the the the final yeah and this has been [TS]

00:44:49   a very conscious process on my art so [TS]

00:44:51   far like okay do this do this with hello [TS]

00:44:54   internet that's also partly why i like [TS]

00:44:56   tomorrow is going to be the test of a [TS]

00:44:59   bunch of this stuff tomorrow when we're [TS]

00:45:00   recording as it is and again like I'm [TS]

00:45:02   sure there are things that i will [TS]

00:45:04   realize in that process that then it's [TS]

00:45:06   like ok do this before you do some of [TS]

00:45:09   the big stuff with the youtube channel [TS]

00:45:11   so you can try to avoid problems before [TS]

00:45:13   they actually happen on the larger scale [TS]

00:45:16   alright so we can talk a little bit [TS]

00:45:20   about the the gray industries flow chart [TS]

00:45:23   here for making a video and this is [TS]

00:45:28   really interesting to break it out cuz [TS]

00:45:30   we talked about this a little bit last [TS]

00:45:31   time but it was very different sitting [TS]

00:45:33   down and so i have i have my company [TS]

00:45:36   listed out and then I am head of [TS]

00:45:38   production of this company and then I [TS]

00:45:41   was trying to divide that down into like [TS]

00:45:43   what are all the possible roles and [TS]

00:45:45   again kind of thinking like when we read [TS]

00:45:47   creativity inc where they talk about you [TS]

00:45:48   know this is the director and they're [TS]

00:45:49   working with these these teams i was [TS]

00:45:52   trying to think about ok what are all of [TS]

00:45:53   the various roles that go into [TS]

00:45:56   producing a video and imagining myself [TS]

00:45:59   as like if i could only be the producer [TS]

00:46:01   of this thing [TS]

00:46:03   what are all the roles i need to hire [TS]

00:46:05   and hits and it's just fun it's fun to [TS]

00:46:07   kind of see it all written out where [TS]

00:46:08   it's like okay there needs to be a [TS]

00:46:10   researcher there needs to be a writer [TS]

00:46:12   that needs to be an editor there's an [TS]

00:46:14   illustrator there's an animator which [TS]

00:46:16   are two separate jobs like we talked [TS]

00:46:17   about last time his voice recording is [TS]

00:46:19   audio editing and there's music [TS]

00:46:20   production and again it was interesting [TS]

00:46:24   to do this and realize like oh god I [TS]

00:46:25   used to do all of this you know with the [TS]

00:46:29   with the exception of the music i used [TS]

00:46:31   to do all of this on my own so it's [TS]

00:46:34   weird to think about how i used to fill [TS]

00:46:36   all of these roles with the exception of [TS]

00:46:38   music and now thinking about okay [TS]

00:46:41   imagining these as individual jobs [TS]

00:46:46   some of them i am still going to do [TS]

00:46:48   obviously the writing and editing i'm [TS]

00:46:50   still going to do obviously the voice [TS]

00:46:51   recording i'm still going to do but now [TS]

00:46:55   looking at it and thinking okay what is [TS]

00:46:57   going to happen with the illustrator [TS]

00:47:00   animator slot and just like with hello [TS]

00:47:03   internet trying to formalize my thinking [TS]

00:47:06   in a way of writing out a job [TS]

00:47:08   description a little bit to think about [TS]

00:47:12   what what is going to happen here [TS]

00:47:15   like what what what needs to occur so I [TS]

00:47:17   had an idea which I still haven't [TS]

00:47:20   decided if this is like a brilliant idea [TS]

00:47:23   or if this is a terrible idea [TS]

00:47:25   great okay yep so I'm thinking about you [TS]

00:47:31   need to bring on illustrator animator [TS]

00:47:33   alright how do i need to do that what I [TS]

00:47:36   ended up doing was I ended up thinking [TS]

00:47:38   haha i'm going to write a little script [TS]

00:47:41   something that's brief it's like 250 [TS]

00:47:45   words that is an announcement of the job [TS]

00:47:49   and also the job application so I wrote [TS]

00:47:52   a little supermini thing that's our [TS]

00:47:55   social mores long love it as i can see a [TS]

00:47:58   guy with us and the application is to [TS]

00:48:03   animate the job application [TS]

00:48:06   yes if you look in that folder that i [TS]

00:48:07   gave you there's a folder which is [TS]

00:48:09   called animation application [TS]

00:48:10   uh-huh and now I'll keep in mind that at [TS]

00:48:13   this stage is still very rough there's [TS]

00:48:15   some things in there that i won't be [TS]

00:48:17   having in the final one probably but I [TS]

00:48:19   was just writing it out to think about [TS]

00:48:20   like okay how long is this going to be [TS]

00:48:22   what's it going to look like and this is [TS]

00:48:26   my way of trying to solve a fundamental [TS]

00:48:29   problem because what I'm looking for is [TS]

00:48:32   like is a person who can reproduce my [TS]

00:48:34   style and ideally if I can I want to [TS]

00:48:38   find one person who can do both the [TS]

00:48:42   asset creation both the illustration and [TS]

00:48:45   who can also do the animation yep [TS]

00:48:47   now normally I would think that was a [TS]

00:48:51   pretty high bar because those are two [TS]

00:48:53   totally unrelated fields but since my [TS]

00:48:57   art style is so ridiculously simple i [TS]

00:49:01   think that i could get lucky and find [TS]

00:49:03   someone who can do both of them but i am [TS]

00:49:05   open to the idea that like if this [TS]

00:49:07   first-round doesn't work i might have to [TS]

00:49:09   back up and say okay instead of looking [TS]

00:49:11   for one person who can do both i'm going [TS]

00:49:14   to look for two people who can work [TS]

00:49:16   together so here's my thinking there's [TS]

00:49:18   no reason why you can't find one person [TS]

00:49:19   because you're one person it's there's [TS]

00:49:24   gonna be people surely I do i do sort of [TS]

00:49:27   disagree with that but I hope that [TS]

00:49:28   you're right i could totally hope that [TS]

00:49:30   you're right that there's one person who [TS]

00:49:31   can do it [TS]

00:49:32   I liked the script is funny I'm just [TS]

00:49:34   like lost over and it's already funny [TS]

00:49:35   stuff in there [TS]

00:49:36   yeah up there there is some part of me [TS]

00:49:39   which thinks this might be a terrible [TS]

00:49:41   idea to do it this way but this to me [TS]

00:49:44   they're like putting out some kind of [TS]

00:49:46   call for work this this is the like [TS]

00:49:49   scary new frontier that is the thing [TS]

00:49:53   that makes it fundamentally different [TS]

00:49:54   and i'm going to be pulling the trigger [TS]

00:49:57   on this relatively soon hopefully maybe [TS]

00:50:00   the day after this episode goes out like [TS]

00:50:02   i kind of want to force myself into just [TS]

00:50:04   going ahead and just doing this because [TS]

00:50:07   i think i have done about as much [TS]

00:50:09   preparation as I can reasonably expect [TS]

00:50:11   of thinking through like what do I need [TS]

00:50:14   and talking to a bunch of people and [TS]

00:50:17   like I'm reaching the limit [TS]

00:50:19   of free preparation before just seeing [TS]

00:50:21   like put out an application [TS]

00:50:23   see what you get back take it from there [TS]

00:50:26   i think that's that's where this has to [TS]

00:50:28   go next [TS]

00:50:28   I'm really proud of you all thanks Mike [TS]

00:50:31   I am I you you're doing it right you [TS]

00:50:33   need to do this and it's scary difficult [TS]

00:50:36   complicated thing but you do need to do [TS]

00:50:39   it it's the time it's also it's it's a [TS]

00:50:42   funny situation to be in because I i [TS]

00:50:44   think i would actually feel a lot better [TS]

00:50:46   about it if i was able to offer a full [TS]

00:50:48   time job right but in some sense i am [TS]

00:50:50   looking right now for someone who is a [TS]

00:50:52   freelancer who can just work with me and [TS]

00:50:56   like maybe over time that will [TS]

00:50:58   transition into something more but I'm [TS]

00:50:59   not in a position to be able to say like [TS]

00:51:01   I generate enough work right now two day [TS]

00:51:04   to fill 40 hours of animation work a [TS]

00:51:07   week every week like I'm I'm nowhere [TS]

00:51:10   near that and so that that's one of the [TS]

00:51:12   things that in my mind makes this like a [TS]

00:51:13   funny kind of thing to do it's it's a [TS]

00:51:16   call for freelancers eat you know even [TS]

00:51:19   more so more than like a straight-up job [TS]

00:51:22   application and so that's that's why I [TS]

00:51:24   do slightly wonder like I wonder how [TS]

00:51:26   this is gonna go but that's also why I [TS]

00:51:28   just have to move forward and I just [TS]

00:51:30   have to do this and just get it out [TS]

00:51:31   there you got interview people because [TS]

00:51:34   you can't get everything you need to [TS]

00:51:36   know from work [TS]

00:51:38   mm there's more than just what somebody [TS]

00:51:41   can display to you from their work [TS]

00:51:44   yeah but something like this i think the [TS]

00:51:48   vast majority is the work but there are [TS]

00:51:51   these so-called soft skills right mr. [TS]

00:51:53   things like communication timeliness [TS]

00:51:56   working back and forth you know that [TS]

00:51:59   that kind of thing is is tricky and it [TS]

00:52:04   does mean that needs to be some kind of [TS]

00:52:07   interview a little bit that's where the [TS]

00:52:12   book who was way less useful than [TS]

00:52:14   anything else [TS]

00:52:15   thank you may have it has at the end of [TS]

00:52:17   it this hilarious scheduled for an [TS]

00:52:20   eight-hour day of interviewing a single [TS]

00:52:22   person [TS]

00:52:22   yeah I did wonder if you going to take [TS]

00:52:24   much of the top grading interview method [TS]

00:52:28   consideration in I was like what does he [TS]

00:52:31   do english but this is while actually [TS]

00:52:34   the funny thing is the part i skip the [TS]

00:52:36   most of what he created a job [TS]

00:52:38   description part who and I listened to [TS]

00:52:40   them the three hours of interview [TS]

00:52:41   practice [TS]

00:52:43   yeah this is is one of these cases where [TS]

00:52:46   there comes a moment in the book where [TS]

00:52:48   you realize who this book is exactly [TS]

00:52:50   written for and the answer is we want to [TS]

00:52:53   sell you on our services to help you [TS]

00:52:55   find a new CEO for your multi-million [TS]

00:52:57   dollar company right like yeah here's an [TS]

00:53:00   interview process that no one in the [TS]

00:53:03   world would go through unless there was [TS]

00:53:07   a CEO position on the other side so i [TS]

00:53:10   found that less than helpful although I [TS]

00:53:12   do have to admit in terms of of soft [TS]

00:53:14   skills again like people skills have [TS]

00:53:16   never been shall we say my core [TS]

00:53:18   competency which makes the whole idea of [TS]

00:53:21   trying to hire people like an [TS]

00:53:23   interesting sociological challenge but [TS]

00:53:25   they're there were they were some kind [TS]

00:53:27   of little tips in the end of the book [TS]

00:53:29   which I picked up on of like okay that's [TS]

00:53:31   a good idea [TS]

00:53:32   the funny thing is i would think you [TS]

00:53:34   would need to interview people for the [TS]

00:53:36   inverse reason [TS]

00:53:37   what do you mean you need to interview [TS]

00:53:39   people to make sure that they can cope [TS]

00:53:41   with your lack of people skills [TS]

00:53:43   well yeah you know what Mike you might [TS]

00:53:47   have a point there [TS]

00:53:48   it's a reverse interview how would you [TS]

00:53:50   describe working with me Mike to the [TS]

00:53:52   people working with gray is is very [TS]

00:53:55   interesting in so much is that you will [TS]

00:54:00   have things that need to be done but you [TS]

00:54:05   also need to understand that they will [TS]

00:54:07   get done on a undefined schedule that [TS]

00:54:14   you will have to accept so this is you [TS]

00:54:17   working with me [TS]

00:54:17   yes so i will have things I need to be [TS]

00:54:20   done and I need to sometimes realize [TS]

00:54:22   that I just have to let go of what i [TS]

00:54:24   think is the time that is going to get [TS]

00:54:26   done in MH because it needs to fit [TS]

00:54:28   around your schedule which you are a lot [TS]

00:54:29   more protective of who also go ahead [TS]

00:54:33   Mike it's okay i'm trying to think of [TS]

00:54:35   what else to say I'm not listening [TS]

00:54:37   you also need to understand that your [TS]

00:54:40   ideas [TS]

00:54:41   maybe vetoed mm and once they are they [TS]

00:54:46   are did app you're not difficult to work [TS]

00:54:51   with once you understand the parameters [TS]

00:54:53   like once people understand that you are [TS]

00:54:56   difficult to get hold of but you will [TS]

00:54:58   respond eventually [TS]

00:55:00   mhm and you don't care for schedules [TS]

00:55:03   like they will just work around the [TS]

00:55:06   shows that you need to put into place [TS]

00:55:07   for your own business and that you can [TS]

00:55:11   just be very to-the-point and and cut [TS]

00:55:15   with your responses most people can't [TS]

00:55:18   understand that then you're very [TS]

00:55:20   reasonable to work with i think but you [TS]

00:55:23   need to understand it comes with the [TS]

00:55:25   parameters that you did the others [TS]

00:55:28   basically if you can't cope with that [TS]

00:55:30   like if you can't work that way they [TS]

00:55:33   can't someone can't work with you [TS]

00:55:34   because you're not going to change that [TS]

00:55:36   I don't think at least not very much [TS]

00:55:38   because that's just how you are [TS]

00:55:39   mm-hmm [TS]

00:55:42   so applicant out there that's something [TS]

00:55:47   that you need to understand and this [TS]

00:55:50   also actually brings me to a point that [TS]

00:55:52   I wanted to make to which i think is so [TS]

00:55:54   important but i don't think that you'll [TS]

00:55:55   feel it that way so i need to stress it [TS]

00:55:57   to you ok if you interview someone you [TS]

00:56:00   cannot interview them on your own you [TS]

00:56:02   have to have somebody else observing the [TS]

00:56:05   interview and this comes from my own [TS]

00:56:07   experience of hiring people great i [TS]

00:56:09   don't know if you knew that I had this [TS]

00:56:10   experience but i have hired many people [TS]

00:56:13   who and i have been in the room for many [TS]

00:56:16   other people being hired and you have to [TS]

00:56:18   have somebody there because you need to [TS]

00:56:20   have somebody to talk to about what just [TS]

00:56:22   occurred who because I observer to an [TS]

00:56:26   interview will see things that you will [TS]

00:56:29   not see because you're busy dealing with [TS]

00:56:31   the interview and once the interview is [TS]

00:56:34   done you have nobody to discuss it with [TS]

00:56:36   at all so I thoroughly recommend that [TS]

00:56:39   you have if you do conduct any [TS]

00:56:41   interviews that you have somebody [TS]

00:56:43   present in that interview process that [TS]

00:56:46   is not the interviewee and you have to [TS]

00:56:48   say that is that is a great idea you [TS]

00:56:51   should write a book on hiring people who [TS]

00:56:52   have been wasn't mentioned in this book [TS]

00:56:54   at all [TS]

00:56:55   and that's a fantastic idea that the the [TS]

00:56:57   a method for higher includes 75,000 [TS]

00:57:01   people who are involved in the interview [TS]

00:57:03   process across 16 different steps which [TS]

00:57:05   will last seven hours so what they [TS]

00:57:08   didn't mention that part [TS]

00:57:10   can I mention one thing from that book [TS]

00:57:13   that I actually do think was very good [TS]

00:57:14   and I think it's something you need to [TS]

00:57:15   consider my the interview process is [TS]

00:57:17   important please do [TS]

00:57:19   there's one quote that I really liked [TS]

00:57:20   like a heart donor and recipient there [TS]

00:57:22   has to be a match but this is between [TS]

00:57:25   the culture and the fit of the company [TS]

00:57:27   or the body of the recipient will reject [TS]

00:57:29   the organ it's a very strong metaphor [TS]

00:57:32   but a good one [TS]

00:57:33   mm I've worked in many teams where [TS]

00:57:35   somebody has joined the team or new [TS]

00:57:37   bosses come into play and they don't fit [TS]

00:57:40   and it destroys everything it just sucks [TS]

00:57:43   all of the good out of the team and so I [TS]

00:57:46   think that is a very good point and [TS]

00:57:48   something always worth considering if [TS]

00:57:49   this person doesn't seem like they're [TS]

00:57:51   going to fit the company culture they [TS]

00:57:54   will destroy everything in the company [TS]

00:57:56   without meaning to [TS]

00:57:57   I've seen it happen many many times [TS]

00:58:00   yeah so actually let's let some just for [TS]

00:58:02   a moment as i'm not sure we've been [TS]

00:58:04   super explicit about it but this outline [TS]

00:58:06   for how to produce a job description and [TS]

00:58:09   it has these three parts that has the [TS]

00:58:11   the mission the brief description as the [TS]

00:58:13   outcomes like here are the deliverables [TS]

00:58:15   here is a a clear yes know the person [TS]

00:58:19   did or did not do this kind of list [TS]

00:58:21   which I really like what really [TS]

00:58:22   clarifies thinking and at the bottom it [TS]

00:58:26   it has it has these these qualities of [TS]

00:58:30   the person and I really when I was [TS]

00:58:36   reading it I thought I really do think [TS]

00:58:37   this is kind of BS but the author did [TS]

00:58:40   convince me through the reading that the [TS]

00:58:44   the purpose of this is like what you [TS]

00:58:45   said it is to clarify in your own mind [TS]

00:58:49   like what do you need from person and [TS]

00:58:52   and also again to get it down on paper [TS]

00:58:54   like this is what you're looking for in [TS]

00:58:56   someone and what I really liked is that [TS]

00:58:59   you know they're talking about you want [TS]

00:59:01   to kind of limited to like five at the [TS]

00:59:04   most qualities that the person has and [TS]

00:59:06   also to be ranking them in [TS]

00:59:08   order of importance and so it's it [TS]

00:59:11   forces you to formalize something and so [TS]

00:59:14   forth like for example in the [TS]

00:59:15   description that I wrote for that the [TS]

00:59:16   hello Internet editor it made me [TS]

00:59:20   formalize like listen quality of the [TS]

00:59:24   product matters more to me than the [TS]

00:59:28   timeliness of it right and and it's like [TS]

00:59:32   I think that's an important thing to get [TS]

00:59:34   down on on paper and I think that like [TS]

00:59:37   maybe that that goes towards helping [TS]

00:59:39   ensure that there's a match between the [TS]

00:59:42   person doing the job and and like what i [TS]

00:59:44   am looking for like that we're both [TS]

00:59:46   working together that like here is a [TS]

00:59:48   formalization of what is important to me [TS]

00:59:51   like is this is this important to you [TS]

00:59:53   like if you would give you what you're [TS]

00:59:55   looking for is to always have a [TS]

00:59:57   guaranteed number of hours at a specific [TS]

00:59:57   guaranteed number of hours at a specific [TS]

01:00:00   time of work like well that's actually [TS]

01:00:02   at the bottom of the list of the things [TS]

01:00:03   that I want like if if the thing is [TS]

01:00:05   going to take a while but it will be [TS]

01:00:07   significantly better like I want that to [TS]

01:00:10   happen but that can mean like oh maybe [TS]

01:00:12   sometimes some shows take a huge amount [TS]

01:00:14   of time to edit in an unexpected manner [TS]

01:00:16   again I'm still just all new to this [TS]

01:00:19   like this is me having this theoretical [TS]

01:00:20   discussion as a self-employed person at [TS]

01:00:23   the very beginning stages of trying to [TS]

01:00:26   formally take on more people to help but [TS]

01:00:28   i thought like okay this this is a thing [TS]

01:00:29   worth trying to write out at least [TS]

01:00:32   trying to think about much more than i [TS]

01:00:34   would have before like think about the [TS]

01:00:36   fit between you and this other person [TS]

01:00:40   but it seemed that the other part of [TS]

01:00:42   this the more important part is it's not [TS]

01:00:44   just between you and the person because [TS]

01:00:46   in the system that you're looking to [TS]

01:00:48   establish you will be having people [TS]

01:00:51   talking to each other without you being [TS]

01:00:52   involved right yes and that's where it's [TS]

01:00:55   much more of a thing you need to [TS]

01:00:57   consider because when it's employer and [TS]

01:01:00   employee does the situation is going to [TS]

01:01:02   be very different [TS]

01:01:04   there's going to be more in but respect [TS]

01:01:05   because you're writing the checks then [TS]

01:01:07   you have people talking to each other [TS]

01:01:09   and having to work together and share [TS]

01:01:12   information between each other and rely [TS]

01:01:13   on each other when you will be hopefully [TS]

01:01:15   out of the equation so that's another [TS]

01:01:18   part of the quality part in knowing that [TS]

01:01:20   you believe that these two people will [TS]

01:01:23   be able to work together like if you if [TS]

01:01:26   you find somebody who fits your style [TS]

01:01:29   right your kind of people skills [TS]

01:01:34   thanks thanks for the big five a [TS]

01:01:38   powerful learning the word and you think [TS]

01:01:40   to yourself this person is just like me [TS]

01:01:43   they will be able to work in the same [TS]

01:01:46   way that I can [TS]

01:01:47   that means I might not be able to work [TS]

01:01:48   together very well another person [TS]

01:01:50   mm so that the other i think i would [TS]

01:01:53   feel that you maybe need to go over [TS]

01:01:55   these qualities too little bit more blue [TS]

01:01:57   too because York the qualities that you [TS]

01:02:00   have picked out currently are very [TS]

01:02:03   functional so you have security [TS]

01:02:06   attention to detail and timeliness Lou [TS]

01:02:08   they're not really qualities of a person [TS]

01:02:10   the qualities of the work that they're [TS]

01:02:12   doing [TS]

01:02:13   and I feel like you maybe need to flesh [TS]

01:02:16   that out with some more flowery stuff [TS]

01:02:19   yeah but it would like what flowery [TS]

01:02:21   stuff Mike what do you think I think [TS]

01:02:22   that it's an easy one but just having in [TS]

01:02:25   there that somebody needs to have good [TS]

01:02:27   interpersonal skills who and it is a [TS]

01:02:30   good communicator who you just need to [TS]

01:02:33   put those in there so if you talk to [TS]

01:02:35   somebody and feel that they're not you [TS]

01:02:38   can point to the job description and say [TS]

01:02:39   I don't feel like you meet this this [TS]

01:02:41   role because of this [TS]

01:02:42   hmm let's say for example you find [TS]

01:02:45   somebody who has never worked with other [TS]

01:02:48   ppl has always been self-employed and [TS]

01:02:51   what's on their own stuff they might not [TS]

01:02:54   be necessary the best fit because they [TS]

01:02:57   don't know how to delegate or how to [TS]

01:02:59   cooperate and work with somebody else [TS]

01:03:02   mm but you're going to need especially [TS]

01:03:05   hopefully as this grows and you take two [TS]

01:03:07   less unless you will have a team of [TS]

01:03:09   people and unfortunately my friend with [TS]

01:03:11   that comes HR problems you will need to [TS]

01:03:14   solve so you want to try and minimize [TS]

01:03:16   the amount of those that you have to [TS]

01:03:19   trust me on this great mr. see that look [TS]

01:03:21   like how can there be HR problems if [TS]

01:03:24   these people are just distributed all [TS]

01:03:26   over the world like I'm not going to [TS]

01:03:27   have an office anywhere rightly this is [TS]

01:03:29   all just people wherever in the world or [TS]

01:03:32   not we're not coming together [TS]

01:03:33   surely if your 100% distributed company [TS]

01:03:36   you can't possibly have an HR problems [TS]

01:03:38   finally enough that can actually make [TS]

01:03:41   things worse [TS]

01:03:41   hmm because these people will only ever [TS]

01:03:44   interact with each other over text [TS]

01:03:46   who and that is where all the emotion is [TS]

01:03:48   lost [TS]

01:03:49   haha interesting point people skills and [TS]

01:03:53   communication skills must be added into [TS]

01:03:55   this you'll know whether somebody has [TS]

01:03:58   these things but if somebody looks at [TS]

01:04:00   this application and thinks great i can [TS]

01:04:02   continue being a hermit [TS]

01:04:04   it's not the job for them who I think [TS]

01:04:07   you may have a good point there Mike I [TS]

01:04:09   think you have a good point there [TS]

01:04:10   I want to manage team of 10 people who I [TS]

01:04:14   have a lot of experience in the way that [TS]

01:04:16   these things can go horribly wrong [TS]

01:04:17   I was 21 years old [TS]

01:04:20   it was a nightmare I'm sorry Mike you at [TS]

01:04:26   times over now it is long long gone [TS]

01:04:29   I'm glad to hear that genuine I'm really [TS]

01:04:31   happy that you're looking at this I'm [TS]

01:04:32   really pleased that you give clearly [TS]

01:04:34   taking this is quite far in the last [TS]

01:04:36   couple of weeks [TS]

01:04:37   yeah yeah i was i was honestly actually [TS]

01:04:39   hoping to have this kind of live and and [TS]

01:04:42   and done for this show I was actually [TS]

01:04:46   thinking of surprising you and having a [TS]

01:04:48   my job announcement go up this morning I [TS]

01:04:51   feel like I will talk about it now but [TS]

01:04:53   that didn't work out because I'm taking [TS]

01:04:54   this so seriously that I actually again [TS]

01:04:57   in terms of like a look I'm an actual [TS]

01:04:59   CEO now I scheduled a a business trip to [TS]

01:05:03   a colleague on the continent to schedule [TS]

01:05:06   a hole in person meeting to talk about [TS]

01:05:08   hiring well I seen this person has a [TS]

01:05:10   teen [TS]

01:05:11   yeah it's a friend and associate who has [TS]

01:05:13   gone through a lot of hiring in a [TS]

01:05:15   similar field as like can we get [TS]

01:05:17   together and talk about a thing like can [TS]

01:05:20   we talk about hiring can we talk about [TS]

01:05:22   what you've gone through like how you [TS]

01:05:23   did it [TS]

01:05:24   problems that you had and so I hate you [TS]

01:05:27   know i don't i don't like traveling I [TS]

01:05:28   don't like doing this kind of stuff I [TS]

01:05:30   really don't like taking a bunch of time [TS]

01:05:32   at my schedule and this ended up being [TS]

01:05:33   like a day-and-a-half basically but but [TS]

01:05:36   that was one of the things like now this [TS]

01:05:38   is I'm going to do this right now i am [TS]

01:05:40   able to get in touch with this person [TS]

01:05:42   i'm able to do this thing so flew out [TS]

01:05:44   like we had a long meeting we talked a [TS]

01:05:46   whole bunch of stuff about hiring and it [TS]

01:05:48   was you know it's just great to get [TS]

01:05:49   another perspective from another person [TS]

01:05:52   about something they had they had gone [TS]

01:05:53   through so i am taking this very [TS]

01:05:55   seriously and but that was partly why [TS]

01:05:58   like oh I wasn't quite ready to surprise [TS]

01:06:00   you with my job application today Mike [TS]

01:06:03   but yeah it's a thing that I've been [TS]

01:06:06   thinking a lot about and I think I'm [TS]

01:06:09   after maybe I add a few more soft skills [TS]

01:06:11   in my application and and just do a [TS]

01:06:14   couple more drafts of it and get it [TS]

01:06:15   really nail down that it will be [TS]

01:06:16   something that I have [TS]

01:06:17   relatively shortly and we'll see how it [TS]

01:06:19   goes as far as the show goes this is [TS]

01:06:21   better for me because now we get to talk [TS]

01:06:23   about it before and after [TS]

01:06:25   oh yeah we're going to topics it all [TS]

01:06:27   makes and one baby and i have a couple [TS]

01:06:30   of points and questions for you before [TS]

01:06:31   we get off this topic though please go [TS]

01:06:33   ahead and doesn't matter to you whether [TS]

01:06:35   this person is in the world [TS]

01:06:37   no not at all why because the only way [TS]

01:06:39   would matter is if they were here if [TS]

01:06:42   they give their already not in London [TS]

01:06:43   then it doesn't matter where they are i [TS]

01:06:46   got i would have preference for someone [TS]

01:06:48   who was on the east coast of America [TS]

01:06:52   simply because that time exchange works [TS]

01:06:54   really well but as long as the person is [TS]

01:06:56   able to talk to me in the afternoons [TS]

01:06:59   like then I I don't really care where [TS]

01:07:01   they live [TS]

01:07:02   okay so you just you just need to have [TS]

01:07:05   some overlap of time [TS]

01:07:07   basically yeah it needs to be there [TS]

01:07:08   needs to be some overlap of of the time [TS]

01:07:12   have you considered how any of your [TS]

01:07:14   attitudes or approaches to work might [TS]

01:07:17   have to change if you have people [TS]

01:07:18   working for you because these people are [TS]

01:07:22   going to be freelances in theory right [TS]

01:07:24   at least at the very start they're going [TS]

01:07:25   to be freelancers ideally again i don't [TS]

01:07:29   know if this will work out but ideally I [TS]

01:07:31   would like to be able to transition this [TS]

01:07:34   into at least part-time like hopefully [TS]

01:07:37   part of what's happening here is that as [TS]

01:07:39   i free up more and more of my time that [TS]

01:07:41   it's a virtuous cycle where I actually [TS]

01:07:43   have more things for them to do and so [TS]

01:07:45   can transition this into like oh this is [TS]

01:07:47   AE part-time job or three-quarters time [TS]

01:07:50   job but i would like to do that [TS]

01:07:51   eventually I don't know if that will [TS]

01:07:53   work but at least at the start yes [TS]

01:07:56   they're they're going to be freelancers [TS]

01:07:58   is the way this works I think the [TS]

01:08:00   biggest thing that i have seen when I've [TS]

01:08:02   tried to structure some of this stuff [TS]

01:08:03   out is is a thought about how quick is [TS]

01:08:06   the turnaround and so one of the things [TS]

01:08:08   I did when I was thinking about the [TS]

01:08:10   hello Internet podcast was I wrote out [TS]

01:08:13   that kind of little day by day of what [TS]

01:08:18   would be the most optimistic turnaround [TS]

01:08:21   time if I'm working with two other [TS]

01:08:23   people to get this done [TS]

01:08:24   someone who's doing the audio and [TS]

01:08:25   someone who's doing the distribution and [TS]

01:08:27   I realized immediately like okay [TS]

01:08:29   in theory nor [TS]

01:08:31   Emily if I record a podcast if I'm doing [TS]

01:08:34   everything I can turn that around in [TS]

01:08:37   three days if I really need to like that [TS]

01:08:39   three actual working days but then when [TS]

01:08:42   I write out how this schedule looks [TS]

01:08:44   working with other people it's like ok [TS]

01:08:45   at at absolute minimum it's a week [TS]

01:08:49   turnaround considering like okay well [TS]

01:08:52   there's weekends where people won't work [TS]

01:08:53   and then you know the transition time [TS]

01:08:55   between this person and that person [TS]

01:08:56   getting things over and so like that was [TS]

01:08:59   an interesting thing to do and I did try [TS]

01:09:01   to sketch out something very similar for [TS]

01:09:04   if i'm working with someone for [TS]

01:09:06   animation what does this look like and [TS]

01:09:09   that was also like oh ok [TS]

01:09:12   it can take a video production from you [TS]

01:09:15   know in theory i can produce a video in [TS]

01:09:19   like five weeks if I'm really like all [TS]

01:09:24   in on a video start to finish you know [TS]

01:09:27   it rarely doesn't it rarely works that [TS]

01:09:29   well because working multiple things at [TS]

01:09:30   once but like in theory i could do it in [TS]

01:09:32   five weeks and then again just writing [TS]

01:09:34   out like how might this work with other [TS]

01:09:36   people it's like our at bare minimum [TS]

01:09:38   it's going to be like eight weeks start [TS]

01:09:40   to finish on a single thing you know [TS]

01:09:42   including going back and forth between [TS]

01:09:44   that person and like storyboarding and [TS]

01:09:46   leaving in time for changes and [TS]

01:09:48   corrections and then distribution and [TS]

01:09:49   all the rest of that so I think that's [TS]

01:09:51   probably the biggest shift in focus but [TS]

01:09:55   I don't think that's necessarily a bad [TS]

01:09:57   thing it's just a change in focus and [TS]

01:10:01   like accepting that idea i think is fine [TS]

01:10:04   like I'm I'm totally fine doing that [TS]

01:10:06   right now I get quite impatient when [TS]

01:10:08   things are ready to go up like I want [TS]

01:10:09   them to go up as soon as possible which [TS]

01:10:11   connects into the very fact like why I [TS]

01:10:13   can't stop myself from constantly [TS]

01:10:14   animating is because of a certain amount [TS]

01:10:16   of impatience but I think if I just know [TS]

01:10:18   okay somebody else is doing this I can [TS]

01:10:20   shift my mind on that topic and just go [TS]

01:10:24   into a different mode [TS]

01:10:26   alright for 1 i'm very happy that this [TS]

01:10:27   is happening because i have weeks of [TS]

01:10:29   content for the show now we have just [TS]

01:10:32   weeks and weeks of content [TS]

01:10:35   this is great i'm so pleased to do this [TS]

01:10:37   now [TS]

01:10:38   oh yeah this works well for you yeah it [TS]

01:10:41   really does i wanted to just around this [TS]

01:10:44   out i want to give one last point from [TS]

01:10:46   the new method for hiring book with you [TS]

01:10:49   forever just points out who this book is [TS]

01:10:51   written for blue one point that the [TS]

01:10:54   author's talking about interviewing [TS]

01:10:56   people and trying to understand for the [TS]

01:10:58   multiple process the way that they've [TS]

01:11:00   been in the past to try to see how they [TS]

01:11:02   might be in the future and this is the [TS]

01:11:04   quote people don't change that much [TS]

01:11:06   people aren't mutual funds that's who [TS]

01:11:08   this book is written for people that [TS]

01:11:10   like that joke everybody else just wants [TS]

01:11:14   to vomit at that boy that reminds me of [TS]

01:11:18   I think my favorite thing in getting [TS]

01:11:21   things done which get the book I [TS]

01:11:23   recommend but it has a certain kind of [TS]

01:11:24   language problem is there's there's one [TS]

01:11:26   point in the book where David Allen [TS]

01:11:28   tries to come up with like a theoretical [TS]

01:11:30   list of projects that you might want to [TS]

01:11:31   do and he has on their things like work [TS]

01:11:34   in my orchard right if it's like you [TS]

01:11:38   know it's like okay I know you're out in [TS]

01:11:39   ojai california right and like this is [TS]

01:11:41   this is just the natural thing but there [TS]

01:11:43   are a few things on there which are just [TS]

01:11:45   totally here are incredibly well-to-do [TS]

01:11:50   CEO problem because they're not but i [TS]

01:11:52   can just imagine David Allen sitting [TS]

01:11:54   down and thinking like let me imagine a [TS]

01:11:56   list of of projects right when one of [TS]

01:11:57   them is like oh how's my winery doing [TS]

01:12:01   they also recommend that when somebody [TS]

01:12:04   accept the job offer you send them what [TS]

01:12:06   they call a meaningful gift and one of [TS]

01:12:09   those meaningful gifts consists of [TS]

01:12:10   flowers balloons or a gift certificate [TS]

01:12:14   don't think I meaningful I think they're [TS]

01:12:17   pretty meaning less my gift certificate [TS]

01:12:20   by your own gift I don't even care [TS]

01:12:22   yeah yeah that's good for me yeah that [TS]

01:12:27   was that was pretty bad [TS]

01:12:28   I'll just a couple of my own points from [TS]

01:12:31   this book since we will almost certainly [TS]

01:12:32   never touch it again ever had it because [TS]

01:12:36   my didn't like it hated one of the [TS]

01:12:38   things one of the things that the the [TS]

01:12:40   book highlighted in a few points and [TS]

01:12:42   then i can say i have i have heard from [TS]

01:12:44   people in different areas is this idea [TS]

01:12:49   of don't hire the generalist higher this [TS]

01:12:52   specialist that it's it's super tempting [TS]

01:12:55   to try to hire a person who seems like [TS]

01:12:57   they can do absolutely everything but [TS]

01:13:00   that you should try to hire a [TS]

01:13:01   specialized person instead I think [TS]

01:13:04   interestingly was actually connects back [TS]

01:13:06   to the e-myth where was he talking about [TS]

01:13:08   like hiring a hairy or whatever like you [TS]

01:13:10   just have one guy who ends up doing [TS]

01:13:11   everything yeah and then he hides all [TS]

01:13:13   the problems and relationship business [TS]

01:13:14   and everybody does [TS]

01:13:16   right that's what happens in the yeah [TS]

01:13:17   that's precisely how it goes [TS]

01:13:19   so I like I thought that was an [TS]

01:13:20   interesting point and that's one of the [TS]

01:13:21   reasons why there's still this asterisk [TS]

01:13:23   in my mind is like trying to find [TS]

01:13:24   someone who can do the illustration and [TS]

01:13:25   the animation maybe there's two people [TS]

01:13:27   maybe it's not but I thought that was a [TS]

01:13:28   good point and I've heard it echoed from [TS]

01:13:30   elsewhere that is hiring a the person [TS]

01:13:32   who's good at a lot of things ends up [TS]

01:13:33   being not a great idea let's schedule [TS]

01:13:37   look just quickly going through my list [TS]

01:13:39   here actually looking through my notes I [TS]

01:13:43   think even though we barely talked about [TS]

01:13:45   the book we have extracted all of the [TS]

01:13:49   value from it is unsurprising good yep [TS]

01:13:54   next topic today show is also very [TS]

01:13:59   kindly brought to you by igloo the [TS]

01:14:02   internet you'll actually like look if [TS]

01:14:05   you spend every day looking at some sort [TS]

01:14:07   of corporate internet that looks like it [TS]

01:14:09   was built in the nineteen nineties it is [TS]

01:14:12   time to change it is time to go and [TS]

01:14:15   check out igloo they understand what [TS]

01:14:17   it's like to work on the internet you'll [TS]

01:14:21   be able to access your igloo internet [TS]

01:14:23   from anywhere that you want to do your [TS]

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01:14:29   your computer it doesn't matter where [TS]

01:14:31   you are it doesn't matter what size [TS]

01:14:33   screen you have everything is going to [TS]

01:14:35   work and everything's going to look [TS]

01:14:37   great you'll be able to share status [TS]

01:14:38   updates will be able to check on that [TS]

01:14:40   latest version of the document and you [TS]

01:14:42   also be able to manage your tasks and [TS]

01:14:44   coke with your colleagues it's super [TS]

01:14:46   super simple and it looks good and it [TS]

01:14:48   works good to be able to configure it to [TS]

01:14:50   feel and look like something that fits [TS]

01:14:52   within your organization and you'll also [TS]

01:14:55   be able to get to all of the documents [TS]

01:14:56   that you need to be able to integrate [TS]

01:14:58   box google drive dropbox and many other [TS]

01:15:00   services into one big easy to secure [TS]

01:15:03   platform documents are going to get [TS]

01:15:05   scattered [TS]

01:15:05   from device to device from [TS]

01:15:07   person-to-person everything will be [TS]

01:15:08   integrated and it's all safe and secure [TS]

01:15:11   with England's 256-bit encryption it's [TS]

01:15:14   safe and sound all inside of your igloo [TS]

01:15:16   you'll be able to share files of your [TS]

01:15:18   co-workers as well for you to [TS]

01:15:19   collaborate on with read receipts [TS]

01:15:21   built-in so you'll know that everybody [TS]

01:15:23   is on the same page [TS]

01:15:25   look if you are using any type of [TS]

01:15:27   internet product you should go and check [TS]

01:15:28   out igloo because there's no risk [TS]

01:15:31   you can go sign up right now and for any [TS]

01:15:32   team up to 10 people you can use it for [TS]

01:15:34   free for as long as you like [TS]

01:15:37   sign up today it was software.com / [TS]

01:15:39   cortex thank you so much to eat glue for [TS]

01:15:41   the continued support of this show and [TS]

01:15:43   we laugh and the saga of OmniFocus [TS]

01:15:46   continues is it a saga is a saga is that [TS]

01:15:50   the right word Mike what is a saga know [TS]

01:15:53   this sounds really serious let's find [TS]

01:15:54   out let's define saga a long story of [TS]

01:15:58   heroic achievement especially a medieval [TS]

01:16:00   pros or a long involved story account or [TS]

01:16:04   series of events this is a saga okay [TS]

01:16:07   yeah I very detailed and it's been over [TS]

01:16:09   three Episode six weeks here of of only [TS]

01:16:12   focus here okay so definitely a saga so [TS]

01:16:16   now OmniFocus for iOS has been released [TS]

01:16:20   with the automation scripting engine I [TS]

01:16:24   guess we'd call it bill in that we spoke [TS]

01:16:26   about last time so it's now out in the [TS]

01:16:28   world you have also put out a video [TS]

01:16:30   which means you've now had the time to [TS]

01:16:33   play around with this is um so I I and [TS]

01:16:37   everybody else listening I'm sure is [TS]

01:16:39   very interested to know your thoughts [TS]

01:16:41   about the only focus scripting and if [TS]

01:16:44   it's working for you or if you even [TS]

01:16:46   tried it [TS]

01:16:46   so this came at a very fortuitous time [TS]

01:16:52   for me which is which is actually [TS]

01:16:53   connected to a bunch of the stuff we [TS]

01:16:55   were talking about earlier in the show [TS]

01:16:56   about formalizing and systematizing the [TS]

01:16:58   business because i really like whenever [TS]

01:17:03   i can do a thing that serves multiple [TS]

01:17:07   purposes and so while I was writing out [TS]

01:17:11   those flowcharts of what does my [TS]

01:17:13   business look like and while I was [TS]

01:17:14   writing out the job descriptions for [TS]

01:17:16   what am I trying to hire I was all [TS]

01:17:19   so working out at the same time let me [TS]

01:17:22   do in-depth checklists of every stage of [TS]

01:17:28   everything and a look this is afraid of [TS]

01:17:32   everything [TS]

01:17:33   yeah but this is a perfect time to try [TS]

01:17:37   out many focuses new scripting [TS]

01:17:41   templating system so i thought like this [TS]

01:17:45   is this is this is this is just great i [TS]

01:17:47   love it when things serve multiple [TS]

01:17:49   purposes it's like okay I'm trying this [TS]

01:17:51   thing out and i'm also sort of working [TS]

01:17:53   on the business at the same time and it [TS]

01:17:55   serves multiple purposes and it was like [TS]

01:17:57   having OmniFocus come out with this at [TS]

01:17:59   the time that they did was just [TS]

01:18:00   absolutely perfect because it wasn't an [TS]

01:18:02   in-depth reworking from the ground up of [TS]

01:18:06   a lot of my checklists trying it out [TS]

01:18:09   with a new system and the simple verdict [TS]

01:18:12   for people who just want to know the end [TS]

01:18:14   of the saga is that their new system is [TS]

01:18:18   fantastic it's it's absolutely fantastic [TS]

01:18:21   i have to say it is not only is it [TS]

01:18:26   everything that I could have possibly [TS]

01:18:29   ask for [TS]

01:18:31   Wow in an automation system it is more [TS]

01:18:35   than I would have thought to ask for [TS]

01:18:39   like the the way that they have done [TS]

01:18:41   this is like maximum power combined with [TS]

01:18:46   maximum flexibility in a way that would [TS]

01:18:49   never have occurred to me [TS]

01:18:51   can you explain why so this is going to [TS]

01:18:53   get a little this is going to get a [TS]

01:18:54   little technical we're going to get [TS]

01:18:55   nutty here we're going we're going to [TS]

01:18:57   get a little nerdy and here I'll show [TS]

01:18:59   you Mike something i'll send you because [TS]

01:19:02   let me just say yeah [TS]

01:19:03   as it stands right now I can't [TS]

01:19:05   understand how to do this because that [TS]

01:19:08   you know people have tried to explain it [TS]

01:19:10   to me and I can kind of groc what's [TS]

01:19:12   happening but I can't get it to do what [TS]

01:19:16   it's supposed to do so what but what I [TS]

01:19:18   know is that now it's out in the world [TS]

01:19:20   there are going to be more tools are [TS]

01:19:22   coming out there are more example [TS]

01:19:23   scripts i know that the workflow app [TS]

01:19:25   guys are working on specific OmniFocus [TS]

01:19:28   actions and I feel that once they come [TS]

01:19:30   out [TS]

01:19:31   I'll be able to really kind of do this [TS]

01:19:33   in my own way but as it stands right now [TS]

01:19:35   like you just sent me a thing and I [TS]

01:19:38   cannot understand how you would get to [TS]

01:19:43   this point by looking at it i have sent [TS]

01:19:45   you a text file with a hundred and fifty [TS]

01:19:47   five lines of the template that i made [TS]

01:19:51   that is [TS]

01:19:53   hello Internet podcast from start to [TS]

01:19:54   finish this template references other [TS]

01:19:57   sub templates which are tasks for other [TS]

01:19:59   people so this is not the full process [TS]

01:20:01   while this is things in this list part [TS]

01:20:04   of the process [TS]

01:20:05   there's like things I would never even [TS]

01:20:07   bother checking boot right but this is [TS]

01:20:11   why i wanted to test out this this whole [TS]

01:20:14   thing so the way they have done this is [TS]

01:20:16   is super clever so last time we [TS]

01:20:18   discussed just very briefly because i [TS]

01:20:20   had only looked at it that Omni focus is [TS]

01:20:23   now working in this way so that they're [TS]

01:20:26   there templating system can understand [TS]

01:20:29   task paper so if you if you do something [TS]

01:20:33   like you copy a project in OmniFocus and [TS]

01:20:37   go to paste it in a note it won't just [TS]

01:20:40   paste like the words that you have [TS]

01:20:42   written it pasted it out in this task [TS]

01:20:45   paper format that makes more sense to me [TS]

01:20:48   they're writing it out ok ok so you [TS]

01:20:52   could set up the project and then raced [TS]

01:20:54   in and I bet once that's in there is a [TS]

01:20:57   lot easier to understand like the thing [TS]

01:20:59   that was so confusing to me was like [TS]

01:21:00   imagining trying to write it out like [TS]

01:21:03   that just didn't make sense yes so i [TS]

01:21:06   wanted to mention that because i think [TS]

01:21:07   that is almost a hidden feature that is [TS]

01:21:11   super key for people who are unfamiliar [TS]

01:21:13   with this now i am comfortable enough [TS]

01:21:16   with very basic scripting that i have [TS]

01:21:19   written it all out like I didn't do the [TS]

01:21:21   copy/paste thing but I think for anyone [TS]

01:21:23   who wants to get started with this you [TS]

01:21:25   can do the thing of like create in [TS]

01:21:29   OmniFocus the thing that you want to [TS]

01:21:31   replicate copy paste it into a text file [TS]

01:21:35   and it will spit out the format of how [TS]

01:21:38   it's supposed to look and then you can [TS]

01:21:40   see like oh okay I get what's going on [TS]

01:21:44   here you don't have to just write it [TS]

01:21:45   from scratch so ultimately what you're [TS]

01:21:47   doing is you're creating a bunch of [TS]

01:21:49   tasks can only focus about due dates on [TS]

01:21:52   them so you don't see them right and [TS]

01:21:56   then you invoke the script which we'll [TS]

01:21:58   talk about in a bit and then you add all [TS]

01:21:59   the dates to them and then you start to [TS]

01:22:01   see them again because they show up in [TS]

01:22:03   your dreams [TS]

01:22:04   yes that is that is what is occurring so [TS]

01:22:06   here are the things that I really like [TS]

01:22:09   about this because with with any kind of [TS]

01:22:12   automation in iOS it's very often that [TS]

01:22:15   apps have some automation but you don't [TS]

01:22:20   have access to everything and as far as [TS]

01:22:25   i can tell Army has made it possible for [TS]

01:22:28   you to specify everything about a task [TS]

01:22:32   or project that you could specify [TS]

01:22:35   manually on the desktop app so many [TS]

01:22:38   systems if they did automation they [TS]

01:22:40   would allow you to do something [TS]

01:22:41   relatively simple like specify the title [TS]

01:22:43   and specify a due date you know when and [TS]

01:22:46   maybe like a sub-project status or [TS]

01:22:48   something but with OmniFocus is like [TS]

01:22:49   okay by writing it this out in task [TS]

01:22:52   paper you can specify title the the [TS]

01:22:55   sub-project it belongs to the context [TS]

01:22:57   the estimated time the deferred date the [TS]

01:23:00   due date you can specify repeat not just [TS]

01:23:03   simple repeat but very complicated [TS]

01:23:05   structures of repeating you can fill in [TS]

01:23:07   the notes and there's a there's an [TS]

01:23:09   almost hidden feature of OmniFocus which [TS]

01:23:11   I totally love which is this thing [TS]

01:23:12   called autocomplete which is whether or [TS]

01:23:15   not a sub-project will complete itself [TS]

01:23:18   automatically when all of the various [TS]

01:23:20   boxes have been ticked which is a minor [TS]

01:23:22   thing but is super useful out depending [TS]

01:23:26   on the way you're setting up on me focus [TS]

01:23:27   so like everything that you could do [TS]

01:23:31   oh yeah like flag state like I can't [TS]

01:23:33   even think of all the things that you [TS]

01:23:34   can specify but it is all in there so as [TS]

01:23:37   far as I can tell there is nothing that [TS]

01:23:41   you could theoretically manually set up [TS]

01:23:44   in the OmniFocus app that you cannot [TS]

01:23:46   also specify with task paper it's it's [TS]

01:23:49   everything and i find that is a very [TS]

01:23:52   rare thing to find in in automation so [TS]

01:23:56   that is just fantastic and they've been [TS]

01:23:59   really great about being able to do all [TS]

01:24:02   kinds of weird stuff with variable so [TS]

01:24:04   like what you've what you've seen in my [TS]

01:24:06   own template is I like to specify the a [TS]

01:24:10   due date which is the date that say a [TS]

01:24:12   video or podcast is going up but then [TS]

01:24:15   you can also modify those variables so [TS]

01:24:18   you can say like oh this part of the [TS]

01:24:20   project is due on the due date minus [TS]

01:24:24   seven days right for this part of the [TS]

01:24:27   project like here's the weird stuff that [TS]

01:24:28   sometimes people don't think about like [TS]

01:24:30   this part of the project is due x days [TS]

01:24:32   after the main project is actually do [TS]

01:24:36   right and it can it can handle this kind [TS]

01:24:38   of weird formatting of I want to do with [TS]

01:24:40   thing that is outside the the expected [TS]

01:24:42   range because I could manually do that [TS]

01:24:44   in OmniFocus and you can specify all of [TS]

01:24:46   these things so this this task paper [TS]

01:24:50   format alone is is fantastic like it is [TS]

01:24:54   absolutely everything that I could [TS]

01:24:56   possibly ask for [TS]

01:24:57   but the thing that is kind of genius [TS]

01:25:00   about doing it this way that this allows [TS]

01:25:04   other people to build even more complex [TS]

01:25:09   things on top of it so you can for [TS]

01:25:12   example if you wanted to write your own [TS]

01:25:15   little program that could in theory ask [TS]

01:25:18   you a bunch of if-then-else questions [TS]

01:25:21   about a project and then just spit out a [TS]

01:25:25   task paper template that depended on [TS]

01:25:28   those if-then-else questions that is [TS]

01:25:30   incredibly powerful so it it doesn't [TS]

01:25:34   just mean like oh you can use our [TS]

01:25:36   automation system [TS]

01:25:38   it means that you can almost [TS]

01:25:41   build-your-own automation system on top [TS]

01:25:44   of this to then spit out a thing which [TS]

01:25:46   can talk to me focus and so it's really [TS]

01:25:49   interesting i've been talking to some [TS]

01:25:51   people who have also been playing around [TS]

01:25:52   with this and realizing like man i know [TS]

01:25:54   i have i have complicated things but I [TS]

01:25:57   know other people who are real computer [TS]

01:26:00   programmers like oh man i can write a [TS]

01:26:02   thing that just auto generate all the [TS]

01:26:05   tasks i need for the rest of the year [TS]

01:26:07   right like okay that is a level above [TS]

01:26:09   even [TS]

01:26:10   I'm doing and and the system can just [TS]

01:26:12   like take that and accept that and [TS]

01:26:15   create a project that is that is built [TS]

01:26:17   on top of this it's it's just fantastic [TS]

01:26:19   it really is i have to say i am i am [TS]

01:26:22   more impressed than i had any reason to [TS]

01:26:27   expect to be so i am i'm thrilled and it [TS]

01:26:32   couldn't have come at a better time [TS]

01:26:33   either [TS]

01:26:34   so you're sticking with to do for now [TS]

01:26:37   though right [TS]

01:26:38   sorry to do haha yeah i'm i'm some I'm [TS]

01:26:43   sorry too i have to say it you know it's [TS]

01:26:45   a funny thing is i was using to do for [TS]

01:26:47   animal it was a couple of months maybe [TS]

01:26:50   close to three months and I don't know [TS]

01:26:52   exactly how long and so I am i am back [TS]

01:26:55   with OmniFocus and as as i discussed in [TS]

01:26:57   in the red at last time like ultimately [TS]

01:26:59   this is kind of what I wanted like [TS]

01:27:00   OmniFocus was a lot closer to the way I [TS]

01:27:04   worked naturally then to do was it was [TS]

01:27:06   just that automation was becoming a deal [TS]

01:27:08   breaking feature for me so that's why I [TS]

01:27:10   moved to do and the funny thing was as [TS]

01:27:12   we discussed on the episode before this [TS]

01:27:13   occurred you expected that all that to [TS]

01:27:17   do would be more likely to add the [TS]

01:27:19   features that you wanted then only would [TS]

01:27:21   little did we know right yeah little did [TS]

01:27:23   we know there's there's something [TS]

01:27:24   secretly brewing and in the back right [TS]

01:27:27   now I thought like maybe i can i can [TS]

01:27:29   bully and harass the loan to do tell [TS]

01:27:31   just like to bend his appt towards my [TS]

01:27:34   will right which of course is crazy this [TS]

01:27:36   is why we need to talk about your hiring [TS]

01:27:38   processes for this is that not how this [TS]

01:27:41   works [TS]

01:27:41   yeah that's what we were doing ok i was [TS]

01:27:43   i'm not exactly sure about that it's [TS]

01:27:45   gonna look out for the job application [TS]

01:27:48   coming soon right qualities bendable but [TS]

01:27:52   I do i do have to say that that like to [TS]

01:27:54   do is still a very interesting app I can [TS]

01:27:56   still definitely recommended under some [TS]

01:27:57   circumstances and i have to say like to [TS]

01:28:01   do has some clever things that I still [TS]

01:28:03   haven't quite been able to break my [TS]

01:28:04   habits of having switched back [TS]

01:28:06   Tommy focus like to do has a fantastic [TS]

01:28:09   feature for bulk editing tasks which is [TS]

01:28:13   the thing that I honestly think any iOS [TS]

01:28:16   developer who is working on anything [TS]

01:28:20   where you might want to edit multiple [TS]

01:28:23   items that one [TS]

01:28:24   and should take a look at the way to do [TS]

01:28:25   handles it they just have a fantastic [TS]

01:28:27   really simple way to like bulk edit [TS]

01:28:30   things which is oak which is always a [TS]

01:28:32   real problem on iOS like iOS like loves [TS]

01:28:36   you to do things eventually but the the [TS]

01:28:38   guy writing to do really really nailed [TS]

01:28:40   solving that problem and so that's great [TS]

01:28:43   so I do i do miss that now with [TS]

01:28:44   OmniFocus and the other thing that I [TS]

01:28:47   really love with to do with there's a [TS]

01:28:48   way where you can long press on a task [TS]

01:28:52   and it brings up a little menu of just [TS]

01:28:54   like quick button options for one of the [TS]

01:28:56   most likely things that you want to do [TS]

01:28:58   with this do you want to defer this for [TS]

01:28:59   a day do you just want to delete it you [TS]

01:29:01   want to do a couple of other things like [TS]

01:29:03   i still find myself long pressing on [TS]

01:29:05   OmniFocus tasks and thinking I wasn't [TS]

01:29:07   working [TS]

01:29:08   I'm i will eventually i will eventually [TS]

01:29:11   lose those so to do definitely has some [TS]

01:29:13   clever features you know about something [TS]

01:29:15   as a full such action from your focus [TS]

01:29:17   for that stuff right [TS]

01:29:18   yeah we'll look that's we'll talk about [TS]

01:29:20   that another time right but it's cause [TS]

01:29:21   it's like i'm using on the ipad and [TS]

01:29:23   stuff ah so it's not it's not super [TS]

01:29:25   useful to me but like I've said before [TS]

01:29:27   with to-do apps there's this infinite [TS]

01:29:30   demand for them because everybody has [TS]

01:29:32   their own picky ways of working and this [TS]

01:29:36   is a case where I am very happy to be [TS]

01:29:39   back with OmniFocus because they're [TS]

01:29:43   their core competency of just show me [TS]

01:29:48   the things that are available to me [TS]

01:29:51   right now to do that has always really [TS]

01:29:56   suited the way that I work and so I feel [TS]

01:29:59   like quite naturally my mind aligns with [TS]

01:30:02   OmniFocus the most and so now i'm i'm [TS]

01:30:05   just super thrilled that the one [TS]

01:30:07   deal-breaking feature has has now been [TS]

01:30:10   removed and I can just go back to all of [TS]

01:30:12   my normal like little little annoyances [TS]

01:30:15   and complaints with an app like you have [TS]

01:30:16   for absolutely anything but i'm just i'm [TS]

01:30:18   absolutely i'm absolutely thrilled to be [TS]

01:30:20   back [TS]

01:30:21   I love having a nap with dark mode [TS]

01:30:23   especially for something i use as often [TS]

01:30:24   as my to-do manager so yeah it's I gotta [TS]

01:30:28   say like super congratulations to the [TS]

01:30:31   OmniFocus team like this is this is a [TS]

01:30:33   really impressive way too [TS]

01:30:36   solve a difficult problem and also give [TS]

01:30:41   other people the ability to to build [TS]

01:30:44   their own solutions on top of this in [TS]

01:30:47   case they need more [TS]

01:30:58   this is only the purple like [TS]