Cortex 37: Doomsday Bunker


00:00:00   iOS 10 is here and you know this full [TS]

00:00:03   well because i have been sending you [TS]

00:00:06   lots of stickers [TS]

00:00:07   yeah it's great this is just what I [TS]

00:00:12   feared [TS]

00:00:13   it's brilliant isn't it i can send you [TS]

00:00:15   stickers i can cover up your disapproval [TS]

00:00:17   with more stickers [TS]

00:00:19   yeah this is the thing i didn't quite [TS]

00:00:20   realize is how terrible this can look [TS]

00:00:24   because you can just keep piling [TS]

00:00:26   stickers on top of other stickers and [TS]

00:00:28   make it really look like garbage [TS]

00:00:30   no that's the good thing because you can [TS]

00:00:31   create like amazing images I just [TS]

00:00:34   putting wall stickers over [TS]

00:00:36   no this is not this is not the amazing [TS]

00:00:37   thing what I'm hoping like is that this [TS]

00:00:40   is a fad [TS]

00:00:41   just like with other people I know who [TS]

00:00:42   have installed iOS 10 it's the same [TS]

00:00:46   thing like when the watch first came out [TS]

00:00:48   that everybody's having fun sort of [TS]

00:00:50   ironically or send me ironically sending [TS]

00:00:52   each other those watch emoji faces i'm [TS]

00:00:56   feeling like i hope this is a phase with [TS]

00:00:58   iMessage where I'm getting messages sent [TS]

00:01:00   with lasers right that don't require [TS]

00:01:02   lasers at all and that everybody's just [TS]

00:01:04   doing it because it's fun in the [TS]

00:01:06   beginning but you have rapidly stickered [TS]

00:01:10   me out with all of your stickers so I'm [TS]

00:01:12   hoping this is the phase for you too and [TS]

00:01:14   you'll you'll grow out of it [TS]

00:01:15   we've known each other for two years now [TS]

00:01:17   that way takes about that all the time [TS]

00:01:19   yeah long time we've been friends since [TS]

00:01:22   I quit my job and that's that was about [TS]

00:01:25   two years ago now [TS]

00:01:26   oh yeah that's right that would be the [TS]

00:01:27   marker do you think I'm gonna get bored [TS]

00:01:31   of this know what do you think [TS]

00:01:33   however feel free to jump in my heart of [TS]

00:01:35   hearts I don't think you're going to get [TS]

00:01:37   bored of this it may be a fat and people [TS]

00:01:40   may get bored of it i will not get bored [TS]

00:01:42   of it [TS]

00:01:43   yeah i think that's that's what's gonna [TS]

00:01:45   happen i think your rainbow stickers [TS]

00:01:50   over my emoticon disapproval faces i [TS]

00:01:53   think that's going to be a thing that [TS]

00:01:53   happens forever their disapproval faces [TS]

00:01:56   stickers too but I don't want a [TS]

00:01:58   disapproving face sticker I want to do [TS]

00:02:00   an old-fashioned with characters on the [TS]

00:02:02   keyboard [TS]

00:02:03   no because you can put your disapproval [TS]

00:02:05   over the top of the message it is [TS]

00:02:09   proving handcrafting my motive [TS]

00:02:11   bonds as long as I'm alive all you do [TS]

00:02:14   autism stickers right now it's not a [TS]

00:02:16   sticker handcrafted artisanal stickers [TS]

00:02:19   it's not a sticker sticker you can send [TS]

00:02:23   your disapproval with confetti [TS]

00:02:26   I don't think that's how that works if I [TS]

00:02:30   the only thing the only effect that I [TS]

00:02:31   would want if I could send disapproval [TS]

00:02:33   faces that were just slowly drain all [TS]

00:02:36   the color out of your screen happy [TS]

00:02:39   pretty good actually yeah that's that's [TS]

00:02:41   the effect i want you listening Apple [TS]

00:02:43   that's what i want i want to send a [TS]

00:02:45   disapproval face that literally makes [TS]

00:02:47   the phone of the other person kind of [TS]

00:02:48   sad how you feelin Mike I I feel like [TS]

00:02:53   I'm eight hours behind myself right now [TS]

00:02:56   and why is that because I came home from [TS]

00:02:58   Poland yesterday [TS]

00:03:00   ah the worst time zone in the world to [TS]

00:03:03   come back from yep [TS]

00:03:04   how was the annual hipster come it was [TS]

00:03:07   really really good [TS]

00:03:09   yeah yeah i just spent the week can [TS]

00:03:11   taste all the week I don't even know [TS]

00:03:13   when it was it was you want to tell [TS]

00:03:14   people what hipster contactually is just [TS]

00:03:16   for those who can't remember right now [TS]

00:03:18   if you know where thats i did this last [TS]

00:03:20   year too [TS]

00:03:21   I went to the XOXO festival in portland [TS]

00:03:24   oregon of course tentatively named bench [TS]

00:03:28   con because I effectively spent two or [TS]

00:03:30   three days sitting on a bench under an [TS]

00:03:32   umbrella drinking coffee eating food and [TS]

00:03:34   drinking IPA is and I had a great time [TS]

00:03:37   does sound nice it was actually really [TS]

00:03:39   nice and I didn't really do anything [TS]

00:03:41   that there's two levels of past that you [TS]

00:03:43   can get XOXO one is conference one is [TS]

00:03:46   festival who festival allows you into [TS]

00:03:48   the area and then I have events in the [TS]

00:03:50   evenings that you can go to like arcade [TS]

00:03:52   nights and stuff like that who had [TS]

00:03:55   festival this time so i just spent my [TS]

00:03:57   date is outside playing board games with [TS]

00:03:59   friends and stuff like that so you [TS]

00:04:00   couldn't even go to the actual [TS]

00:04:02   conference if you want to do you just [TS]

00:04:03   bought the I want to hang around outside [TS]

00:04:05   to get exactly i mean this time for the [TS]

00:04:07   first time they kind of simulcast some [TS]

00:04:10   of the talks into the couple of bars [TS]

00:04:12   that were located in the venue look but [TS]

00:04:14   you couldn't fit all the festival people [TS]

00:04:15   in their deposit too small so you just [TS]

00:04:17   maybe I did that with one talk [TS]

00:04:20   and then the rest of the time to spend [TS]

00:04:21   my time outside enjoying company is that [TS]

00:04:25   what you were going there for the kind [TS]

00:04:26   of enjoy the people stroke networking [TS]

00:04:29   event is that the value that you get out [TS]

00:04:31   of XOXO that was the original plan [TS]

00:04:35   um they what they ended up being was a [TS]

00:04:38   idea basically telling me to go because [TS]

00:04:41   of everything that's going on recent [TS]

00:04:43   issues like you need to just get out of [TS]

00:04:45   the house for a few days and just go and [TS]

00:04:47   spend some time with friends and do [TS]

00:04:49   nothing [TS]

00:04:50   who is out buying a house is stressful i [TS]

00:04:53   think i came across last time I yeah I [TS]

00:04:55   think that definitely came across last [TS]

00:04:57   time I just took a vacation [TS]

00:04:59   basically I only recorded one podcast [TS]

00:05:02   for the whole like time of the festival [TS]

00:05:05   wow yeah that's that's like a [TS]

00:05:07   ninety-five percent reduction in podcast [TS]

00:05:10   recording for you [TS]

00:05:11   exactly so the festival like i was there [TS]

00:05:13   from like the wednesday and then it [TS]

00:05:15   ended on the sunday and I just recorded [TS]

00:05:16   one show during that time and then one [TS]

00:05:19   kind of like bone to see thing that [TS]

00:05:20   wasn't really a show we just ate some [TS]

00:05:22   cereal and spoke about it wasn't really [TS]

00:05:23   a real show was this top four [TS]

00:05:28   yeah it's out for yes yeah look which [TS]

00:05:33   podcast could be eating cereal and [TS]

00:05:35   talking about it there's only one car [TS]

00:05:37   because one of the food trucks was [TS]

00:05:39   cereal from a van which was just a van [TS]

00:05:42   and you could buy cereal problem em so I [TS]

00:05:45   ate we ate some cereal and maybe by the [TS]

00:05:48   time this is out this episode's out if [TS]

00:05:49   it is it'll be in the show notes there's [TS]

00:05:51   a kind of a bonus top-four where we did [TS]

00:05:52   that and just ranked top 40 of the six [TS]

00:05:56   series that we bought but I think the [TS]

00:05:57   most interesting part of this trip which [TS]

00:06:00   relates to this show is that the [TS]

00:06:02   festival ended on Sunday little about I [TS]

00:06:05   left on tuesday evening and i spent [TS]

00:06:08   those two days the Monday and Tuesday [TS]

00:06:09   having a great vacation [TS]

00:06:12   hey I'm so I'm so proud of you where i [TS]

00:06:16   worked for two days [TS]

00:06:17   mhm so there was nobody everybody had [TS]

00:06:19   left so i spent basically two days in my [TS]

00:06:22   hotel room with the occasional leaving [TS]

00:06:25   of the hotel room to get supplies we [TS]

00:06:27   working and catching up [TS]

00:06:29   i recorded two of my regular shows as [TS]

00:06:31   well one on monday and one on tuesday [TS]

00:06:33   so how did you find the experience of [TS]

00:06:36   the gradation of being separated from [TS]

00:06:38   your normal life and kind of narrowing [TS]

00:06:40   focus down to just like you a hotel room [TS]

00:06:45   and the work that you need to catch up [TS]

00:06:47   on how did you find this so i had to [TS]

00:06:50   feelings about this very useful was [TS]

00:06:53   feeling of one will come back to that [TS]

00:06:55   the second one and I don't know if you [TS]

00:06:57   feel this [TS]

00:06:58   maybe this would be pulling away your [TS]

00:07:01   armor a little bit too much lonely i [TS]

00:07:05   felt very lonely and I don't have my dad [TS]

00:07:14   to say you feel dizzy is so sweet and [TS]

00:07:18   has a separate sweet like it because [TS]

00:07:20   this is this is one of these moments [TS]

00:07:25   where it sometimes so hard for people to [TS]

00:07:29   understand other people and when I do a [TS]

00:07:33   great vacation [TS]

00:07:35   the thing that is I have a very hard [TS]

00:07:38   time explaining to other people is that [TS]

00:07:42   one of the chief benefits that I get is [TS]

00:07:46   I don't quite know how to describe this [TS]

00:07:49   but it's it's it's a bit like feeling as [TS]

00:07:52   though i'm the only person in the world [TS]

00:07:55   like I'm just I'm here I'm just on my [TS]

00:07:58   own [TS]

00:07:58   yeah focus down but when I say that I [TS]

00:08:02   mean it in a instant very relaxing way I [TS]

00:08:06   don't have to [TS]

00:08:08   as much as I can shut out the outside [TS]

00:08:09   world like I don't have to focus on [TS]

00:08:12   external things right now I can just [TS]

00:08:13   focus on internal things and so it's [TS]

00:08:17   like the opposite of of loneliness like [TS]

00:08:20   you're loading this was an awesome [TS]

00:08:22   feeling [TS]

00:08:23   maybe that's the way I feel when I do [TS]

00:08:24   this I mean I understand that because I [TS]

00:08:26   felt that way as well [TS]

00:08:28   uh-huh but i also had the feeling of [TS]

00:08:31   missing my fiancĂ© that was that that's [TS]

00:08:34   the loneliness feeling like I because [TS]

00:08:36   most of the time on my own right but [TS]

00:08:39   then i would say dinner in the evening [TS]

00:08:42   right not doing that just being on my [TS]

00:08:43   own for the entire period of time I felt [TS]

00:08:46   very like isolated in a weird way man i [TS]

00:08:49   see the benefit because I really it was [TS]

00:08:52   very useful but i felt the loneliness I [TS]

00:08:55   was ready to go home [TS]

00:08:57   maybe the problem was that I'd already [TS]

00:08:58   spent at X amount of days away even [TS]

00:09:01   though I was like having fun enjoying [TS]

00:09:02   myself and then the regular tail end of [TS]

00:09:04   the trip but even then it wasn't as long [TS]

00:09:07   as your mammoth amsterdam trip that you [TS]

00:09:10   took last time so maybe you just don't [TS]

00:09:12   feel loneliness in the same way the idea [TS]

00:09:14   well it's getting it's a bit of an a an [TS]

00:09:17   opposite feeling like you feel the [TS]

00:09:19   lumpiness but as a benefit of the [TS]

00:09:20   loneliness [TS]

00:09:21   now if you don't understand arm i know i [TS]

00:09:23   think i understand what Hannah maybe [TS]

00:09:25   without humans don't understand at all [TS]

00:09:28   because the thing the thing that's hard [TS]

00:09:31   it's also hard to explain is I think [TS]

00:09:34   maybe the only time I experienced a kind [TS]

00:09:36   of my head when I think people mean by [TS]

00:09:38   loneliness is actually sometimes at [TS]

00:09:41   conferences when I've been really [TS]

00:09:43   overloaded with people interaction the [TS]

00:09:46   only time I ever can conceive what you [TS]

00:09:48   humans referred to as long as i don't i [TS]

00:09:52   don't mean it in that is like in that [TS]

00:09:54   way but it's like I did I just I think [TS]

00:09:56   you failed to understand what I'm trying [TS]

00:09:58   to say because I can't [TS]

00:10:00   no no I think okay i think i do i just [TS]

00:10:03   think i'm doing a bad job of relaying it [TS]

00:10:04   back to you [TS]

00:10:05   mhm like when I say long- for me it's [TS]

00:10:09   that there's no one around [TS]

00:10:10   right right like it's just me here and [TS]

00:10:12   you feel that feeling but it's a [TS]

00:10:14   different label so you feel the feeling [TS]

00:10:18   of it's just me here there's no one [TS]

00:10:19   around but when you that's a positive [TS]

00:10:22   for drugs receiving the goal of money i [TS]

00:10:25   feel it's a negative in my life but I [TS]

00:10:28   steal see the positive achieving the [TS]

00:10:31   goal which is when i go back to [TS]

00:10:33   usefulness [TS]

00:10:34   so like I felt lonely for that [TS]

00:10:36   loneliness help to me focus on getting [TS]

00:10:40   what i needed done out of those that [TS]

00:10:42   like day and a half [TS]

00:10:43   hmm because i can't i have come back [TS]

00:10:45   from this trip and I don't feel the [TS]

00:10:48   crippling behind us [TS]

00:10:51   yes yes so I am busy the next few days [TS]

00:10:54   because I crown some stuff in [TS]

00:10:55   Thursday leaders tomorrow i'm basically [TS]

00:10:58   I've got the day off and so I have to [TS]

00:11:00   fit in [TS]

00:11:01   maybe one extra show than i would [TS]

00:11:03   normally do on a thursday em but I don't [TS]

00:11:07   feel like my email inbox is ready to [TS]

00:11:10   blow right and like just up i got a [TS]

00:11:13   bunch of other things done that in a [TS]

00:11:16   couple of extra things and I would [TS]

00:11:17   usually do was to have taken that day [TS]

00:11:20   and a half and it was very relaxed i'm [TS]

00:11:23   glad to hear that you feel this way and [TS]

00:11:26   it's interesting that you mentioned [TS]

00:11:28   doing this while you were in portland [TS]

00:11:31   because I happen to add i did a funny [TS]

00:11:34   thing this summer when I was traveling [TS]

00:11:35   which was you know we did a whole bunch [TS]

00:11:37   of travels and at the at the end of it [TS]

00:11:39   my my wife and I were spending it at [TS]

00:11:40   several days in Las Vegas and then there [TS]

00:11:43   was a question of like heading home and [TS]

00:11:47   kind of getting back into the routine [TS]

00:11:48   and getting back to work but this was [TS]

00:11:50   around the time that i was i was trying [TS]

00:11:52   to get the traffic video out and ready [TS]

00:11:55   to go and I talk to my wife about our [TS]

00:11:58   travels and and essentially made the [TS]

00:12:00   decision that i was going to do a a kind [TS]

00:12:03   of gradation by actually staying in las [TS]

00:12:06   vegas for a couple of extra days but [TS]

00:12:09   shifting my mindset from like I'm here [TS]

00:12:11   on vacation and not doing anything too i [TS]

00:12:14   am here now focused on on doing some [TS]

00:12:17   work because i think it's it's the same [TS]

00:12:19   thing of like especially when you're [TS]

00:12:21   traveling back in your changing time [TS]

00:12:22   zones just being aware of when you go [TS]

00:12:25   back you're going to be really out of [TS]

00:12:27   things for a little while and I found it [TS]

00:12:30   really beneficial to feel like i have [TS]

00:12:34   made as much progress as i can in a [TS]

00:12:36   couple of days on a thing that's due [TS]

00:12:38   soon before I'm stepping on a plane and [TS]

00:12:41   putting myself out of commission for a [TS]

00:12:43   while like it's it's a feeling of [TS]

00:12:45   getting ahead of the work before you [TS]

00:12:48   before you head back if it sounds like [TS]

00:12:50   you did a similar thing with spending a [TS]

00:12:52   couple extra days out there in Portland [TS]

00:12:54   yes so like the thing is here like I [TS]

00:12:56   know that when you hear this its opee [TS]

00:12:59   you can see that all you're doing is [TS]

00:13:00   displacing the look but the thing is [TS]

00:13:03   when you're flying back from especially [TS]

00:13:06   from the west coast [TS]

00:13:07   yeah you've lost the day and a half [TS]

00:13:09   yeah so you have to catch up on that day [TS]

00:13:12   and a half before you can even consider [TS]

00:13:14   catching up on the work that would have [TS]

00:13:18   been if you would have come on two days [TS]

00:13:19   earlier [TS]

00:13:20   exactly so it sounds like compounding [TS]

00:13:22   feeling and by being completely up to [TS]

00:13:25   date before you can't get catch the [TS]

00:13:26   plane even though it's still taking the [TS]

00:13:29   support of the same amount of time it is [TS]

00:13:31   the emotional reaction to seeing that 18 [TS]

00:13:35   hours worth of work from all the [TS]

00:13:37   traveling who that when you don't then [TS]

00:13:40   have to think about on top of all the [TS]

00:13:42   other things you still have to do is [TS]

00:13:43   just feels way better that way i came [TS]

00:13:46   accross go away from this was like yeah [TS]

00:13:48   it's still the same amount work probably [TS]

00:13:50   over the same amount of time but your [TS]

00:13:52   emotional feeling towards it's different [TS]

00:13:54   because you come home with a clean slate [TS]

00:13:56   exactly exactly and i think this summer [TS]

00:14:00   was the the second time I did this kind [TS]

00:14:02   of like I'm coming back from the west [TS]

00:14:03   coast but let me try to do some work [TS]

00:14:05   before I return thing and i also found [TS]

00:14:07   it hugely valuable just psychologically [TS]

00:14:11   like you say it's it's not like you're [TS]

00:14:13   really gaining any extra time but it [TS]

00:14:16   changes the the feeling upon arrival of [TS]

00:14:20   oh god now I have all of this stuff to [TS]

00:14:22   catch up on that that i'm behind on like [TS]

00:14:25   just just trying to get ahead of it [TS]

00:14:26   before you return because again [TS]

00:14:28   returning from the west coast is the [TS]

00:14:30   worst the absolute evil was going back [TS]

00:14:33   to London and so well I think this is [TS]

00:14:34   kind of interesting because while sigh [TS]

00:14:36   consider as many people do the idea of a [TS]

00:14:39   standard location completely unrealistic [TS]

00:14:41   for most people right to just like pick [TS]

00:14:43   up and go to Amsterdam the tools like [TS]

00:14:46   that i'm sure you would agree for the [TS]

00:14:48   majority of people is unrealistic we of [TS]

00:14:50   course but if you're going on a work [TS]

00:14:52   trip you know you're going to a [TS]

00:14:55   conference the idea of staying one extra [TS]

00:14:58   day it's not that much more realistic [TS]

00:15:01   right now it's it's it's totally it's a [TS]

00:15:05   totally doable thing and I also just [TS]

00:15:08   want to specify because i can remember i [TS]

00:15:10   mentioned on the show before but my [TS]

00:15:13   current gradations have grown out of the [TS]

00:15:16   thing that I have done [TS]

00:15:18   forever since since having a job which [TS]

00:15:21   is doing what I used to call a hotel [TS]

00:15:25   weekend of just like I'm really behind [TS]

00:15:29   on a bunch of work or there's something [TS]

00:15:31   I really want to focus on and [TS]

00:15:33   essentially like when I would go into [TS]

00:15:35   school sometimes I would have a little [TS]

00:15:36   suitcase with me and it's because i was [TS]

00:15:38   going to then spend like up like that [TS]

00:15:40   night and a full saturday in a different [TS]

00:15:43   location like at a hotel just being able [TS]

00:15:46   to separate from everything in kind of [TS]

00:15:48   focus and that's another way where it's [TS]

00:15:50   like I could steal some time in a sense [TS]

00:15:53   bye-bye doing these like hotel weekends [TS]

00:15:56   every once in awhile even when i was [TS]

00:15:57   still still working as as a as a teacher [TS]

00:16:01   it's just like now that I'm able to do [TS]

00:16:02   it for longer stretches of time I will [TS]

00:16:04   but I would if I was still working as a [TS]

00:16:06   teacher without a doubt that would still [TS]

00:16:08   be a habit that i would i would be doing [TS]

00:16:11   to stay on top of stuff for to focus on [TS]

00:16:15   big projects when necessary [TS]

00:16:16   so I would say as long as you can [TS]

00:16:19   overcome the crippling loneliness [TS]

00:16:20   vacations or a good move [TS]

00:16:23   no crippling loneliness this week's [TS]

00:16:26   episode is brought to you by however [TS]

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00:16:34   over 400 domain extensions all the [TS]

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00:16:42   and of course the quirky ones that we [TS]

00:16:44   all love to mention dot pizza dot ninja [TS]

00:16:46   dot horse and they've got mountains it's [TS]

00:16:49   not mountains of thing I don't think it [TS]

00:16:50   is anyway when you have that idea for a [TS]

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00:16:55   you can do that super easily with cover [TS]

00:16:57   and they're going to have a domain name [TS]

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00:17:08   articles to figure out how to get it all [TS]

00:17:10   working [TS]

00:17:11   however is just super simple to find [TS]

00:17:13   that perfect domain name for you and [TS]

00:17:15   also the perfect suffix for your domain [TS]

00:17:17   name go to hover com and use the promo [TS]

00:17:20   code caretech at checkout to save ten [TS]

00:17:22   percent off your first purchase that's [TS]

00:17:24   caretech care2 ex10 percent off hover [TS]

00:17:30   com thanks to hover for their support [TS]

00:17:32   part of this show and all of relay of [TS]

00:17:34   them and the reddit thread for the last [TS]

00:17:37   episode little many people thought that [TS]

00:17:40   you were making some purchase decisions [TS]

00:17:42   with your dishwashing especially the [TS]

00:17:46   fact that you could only feel half of it [TS]

00:17:48   at a time and that really you're [TS]

00:17:51   expending more energy filling and [TS]

00:17:53   removing the dishwasher to x over then [TS]

00:17:56   you were just washing the dishes and the [TS]

00:17:59   people wash dishes like that people [TS]

00:18:01   understand what the process of washing [TS]

00:18:02   dishes I understand how there can be a [TS]

00:18:04   version of I lazily and and almost [TS]

00:18:09   thoughtlessly throw a bunch of dishes [TS]

00:18:11   into a robot that then cleans them how [TS]

00:18:13   that how they can possibly think doing [TS]

00:18:16   that twice so from my perspective near [TS]

00:18:18   zero effort x 2 how that can be more [TS]

00:18:22   effort than hand-washing all of the [TS]

00:18:24   dishes making sure they're all spotless [TS]

00:18:27   drying them loading them in the drying [TS]

00:18:29   rack and then putting the bat like this [TS]

00:18:31   is this is insanity [TS]

00:18:32   I just feel like people who were [TS]

00:18:34   complaining about this they don't [TS]

00:18:35   understand washing dishes or they must [TS]

00:18:36   wash their dishes very poorly i can't [TS]

00:18:39   imagine how how they think it's more [TS]

00:18:43   effort to load a dishwasher and have the [TS]

00:18:45   robot to work for you then to them to do [TS]

00:18:47   it by hand like a 18th century present i [TS]

00:18:49   don't understand i saw a couple of [TS]

00:18:51   people that like recommending washing up [TS]

00:18:53   as you go along and I don't subscribe to [TS]

00:18:57   this that doesn't make any sense to me [TS]

00:18:59   that makes me angry [TS]

00:19:00   has anybody who does this ever cooked [TS]

00:19:03   meal like actually cooked a meal by the [TS]

00:19:07   time you're done with the washing up the [TS]

00:19:09   book the food is cold like when you're [TS]

00:19:11   you know cooking for two people and you [TS]

00:19:13   have two pans and like a tray and a [TS]

00:19:16   bunch of utensils to clean this madness [TS]

00:19:20   know there's there's so many things that [TS]

00:19:22   are wrong with us and look I I don't [TS]

00:19:24   cook i don't i don't like to cook [TS]

00:19:26   I don't have any interest in learning [TS]

00:19:28   really how to cook but I do make one [TS]

00:19:30   thing which if I do say so myself as i [TS]

00:19:33   make fantastic scrambled eggs and so [TS]

00:19:35   sometimes on the weekends like I make [TS]

00:19:37   scrambled eggs for my wife and I and [TS]

00:19:39   that kind of cooking especially with [TS]

00:19:41   scrambled eggs [TS]

00:19:42   it's it's a matter of seconds like if [TS]

00:19:45   you have the screen [TS]

00:19:45   the legs on the pan for 30 seconds too [TS]

00:19:47   long it's like oh no it's not it's not [TS]

00:19:49   perfect anymore and it's the same thing [TS]

00:19:51   like getting it off the pan getting it [TS]

00:19:53   on to both plates getting into both of [TS]

00:19:55   your mouth give you don't eat it within [TS]

00:19:56   minutes of when it's done like it's a [TS]

00:19:59   terrible terrible experience so yes the [TS]

00:20:01   going along as your as you're cooking [TS]

00:20:04   thing is insanity [TS]

00:20:06   it makes no sense it's it's a terrible [TS]

00:20:09   idea and it also it makes me mad because [TS]

00:20:11   it goes against the whole idea of batch [TS]

00:20:13   processing like a look if for some [TS]

00:20:15   reason I had to wash my dishes like we [TS]

00:20:17   rewind to what it would be like five [TS]

00:20:20   years ago when we didn't have a [TS]

00:20:21   dishwasher and I was really sad like but [TS]

00:20:23   if you be going along its batch [TS]

00:20:25   processing is way more effective like I [TS]

00:20:27   would rather and I used to wait until [TS]

00:20:30   like okay I have a the whole day's worth [TS]

00:20:32   of dishes are here now [TS]

00:20:34   now i'm just gonna put in some [TS]

00:20:35   headphones and i'm going to listen to a [TS]

00:20:37   podcast and I'm going to wash the dishes [TS]

00:20:38   like it but I'll do it all at once [TS]

00:20:40   because this is a way more effective way [TS]

00:20:43   to do it then every single time like [TS]

00:20:46   people just don't don't think about the [TS]

00:20:48   little the little transition costs when [TS]

00:20:51   you're doing like a small thing every [TS]

00:20:52   single time and I also going to be [TS]

00:20:55   honest here the people who say oh just [TS]

00:20:57   do it is as you go along [TS]

00:20:58   I don't think they do I think I'm [TS]

00:21:00   pleased that you came when he does that [TS]

00:21:02   I think nobody that [TS]

00:21:04   yeah i think is a lie that people spread [TS]

00:21:06   to make themselves look good [TS]

00:21:07   yeah there they feel good saying it like [TS]

00:21:09   how practical i am yeah i'm a fantastic [TS]

00:21:12   person and the reason i also hate it is [TS]

00:21:14   because it falls into the category of [TS]

00:21:15   solutions which to me are all under the [TS]

00:21:17   category of just try harder right ahead [TS]

00:21:20   like I hate that if your solution is [TS]

00:21:23   just try harder or just be more careful [TS]

00:21:26   go fuck yourself you're not interested [TS]

00:21:28   matter solution that's the worst [TS]

00:21:30   whichever out there anymore [TS]

00:21:31   exactly what why don't you just pay more [TS]

00:21:35   attention to the thing that you do [TS]

00:21:36   because that's not how civilization [TS]

00:21:38   works like that's not how progress is [TS]

00:21:40   made is by requiring people to pay more [TS]

00:21:44   and more careful attention to tinier and [TS]

00:21:47   tinier insignificant things because my [TS]

00:21:49   problem with that is you should spend a [TS]

00:21:50   ton of work cooking something em before [TS]

00:21:52   you can enjoy it [TS]

00:21:54   do more work yeah exactly no that is [TS]

00:21:56   unacceptable [TS]

00:21:58   yeah that's why myself [TS]

00:21:59   shouldn't throw things in the dishwasher [TS]

00:22:01   as I it's like I know this will just [TS]

00:22:03   drive these people even crazier but like [TS]

00:22:05   if you saw the way i loaded the [TS]

00:22:07   dishwasher i'm sure most people would [TS]

00:22:09   just lose their minds because again [TS]

00:22:11   since I'm only loading the top because [TS]

00:22:13   it is mildly inconvenient for me to get [TS]

00:22:15   down to the bottom row i will also just [TS]

00:22:18   throw in a couple of the biggest things [TS]

00:22:20   like if I've been cooking eggs it's like [TS]

00:22:22   okay great we have the frying pan we [TS]

00:22:24   have three plates and its fall clothes [TS]

00:22:27   go clean it robot and now we're now [TS]

00:22:29   we're done like I don't even want to [TS]

00:22:30   have to think about it so not only do i [TS]

00:22:33   use half the dishwasher I load the [TS]

00:22:34   dishwasher in in the most inefficient [TS]

00:22:37   way possible from the sense of how many [TS]

00:22:40   dishes could you have gotten in this [TS]

00:22:41   dishwasher but from the personally most [TS]

00:22:44   efficient way which is what's the least [TS]

00:22:46   amount of effort i can expand to get [TS]

00:22:48   these dishes done [TS]

00:22:49   that's the only right way to do it as [TS]

00:22:50   far as I'm concerned one argument that i [TS]

00:22:53   was expecting but we didn't get any of [TS]

00:22:55   what i saw was people complaining about [TS]

00:22:58   your effect on the environment didn't [TS]

00:23:00   get any of those it's not a couple of [TS]

00:23:03   those are really i didn't see any and [TS]

00:23:06   maybe was just on twitter i don't know [TS]

00:23:07   what it was but that's that's also like [TS]

00:23:09   I've also seen this thing in real life [TS]

00:23:12   if this ever comes up with people i know [TS]

00:23:13   it's like how to use this dishwasher and [TS]

00:23:15   understand and again it's it's it's one [TS]

00:23:17   of these things where people just focus [TS]

00:23:19   on what they can see or think about and [TS]

00:23:23   so they think about the washing machine [TS]

00:23:24   and they don't realize as always with [TS]

00:23:26   the stuff that if your hand washing [TS]

00:23:27   dishes [TS]

00:23:28   you're using I've seen I've seen crazy [TS]

00:23:30   numbers like it's 20 times more water [TS]

00:23:32   when your hand washing a dish then when [TS]

00:23:34   you do yet I mean I know how I wash [TS]

00:23:36   dishes and i know im using water and [TS]

00:23:38   dishwasher does yeah the dishwasher we [TS]

00:23:41   got has some credits printed on the [TS]

00:23:42   front it hit some crazy low number for [TS]

00:23:46   how much water it uses to clean all of [TS]

00:23:48   the dishes that's like that it's like as [TS]

00:23:50   usual the robot is way better at this [TS]

00:23:52   than you can ever be petty human like [TS]

00:23:55   you how come there's no way you can use [TS]

00:23:56   three drops of water and actually get it [TS]

00:23:58   clean it's not going to happen so but [TS]

00:24:00   again even even even if everybody's [TS]

00:24:02   watching the dishes by hand versus using [TS]

00:24:04   the dishwasher still doesn't make any [TS]

00:24:05   effect on the amount of domestic water [TS]

00:24:07   use versus agricultural water use but [TS]

00:24:09   that's a story for another time [TS]

00:24:11   people who like to complain about that [TS]

00:24:13   kind of stuff so inefficiently using the [TS]

00:24:15   dishwasher maximum efficient solution [TS]

00:24:18   cortex cottage will have a dishwasher i [TS]

00:24:21   don't i'm so happy for you [TS]

00:24:23   so how did not immediately but it will [TS]

00:24:25   get 10 people didn't take some work and [TS]

00:24:29   as we've been over before when you buy a [TS]

00:24:31   house you're not really left of a lot of [TS]

00:24:33   money right but it will happen and it's [TS]

00:24:37   also worth your time to get the [TS]

00:24:38   dishwasher talking about money my [TS]

00:24:42   understanding being on the periphery of [TS]

00:24:44   YouTube culture tells me that you're not [TS]

00:24:47   going to make any money anymore that's [TS]

00:24:49   that's that what I have gotten from [TS]

00:24:51   seeing a bunch of blog posts and youtube [TS]

00:24:53   videos from some people that follow as [TS]

00:24:56   it seems the YouTube have changed their [TS]

00:24:58   monetization strategy you able to [TS]

00:25:01   provide an overview for the social [TS]

00:25:03   bumble my way through it [TS]

00:25:04   yeah I can provide a brief overview of [TS]

00:25:08   of what has occurred recently in YouTube [TS]

00:25:11   land this is a story of d monetization [TS]

00:25:16   which is a great word by the way it is a [TS]

00:25:20   great way I really this is slight and [TS]

00:25:23   before we even begin [TS]

00:25:24   I really hate the word monetize yeah [TS]

00:25:26   it's terrible it's a really ugly word [TS]

00:25:29   and I'm also aware that is word i can [TS]

00:25:31   never spell right and iOS text [TS]

00:25:34   prediction never has any idea what I'm [TS]

00:25:36   trying to save America Thor and monetize [TS]

00:25:38   it doesn't exist [TS]

00:25:39   the word brackets it is a fake wood yeah [TS]

00:25:41   i can't i can't spell it I think it's [TS]

00:25:43   just an ugly word and that's like d [TS]

00:25:46   monetization I feel like we're going to [TS]

00:25:48   build our way up to some kind of [TS]

00:25:49   antidisestablishmentarianism of monitor [TS]

00:25:53   soon there's gonna be retro d [TS]

00:25:54   monetization when they put it back again [TS]

00:25:56   which yeah which is almost certainly has [TS]

00:25:58   occurred i do know people who have been [TS]

00:25:59   ready monetized so yeah it's it's it's [TS]

00:26:05   an ugly ugly word [TS]

00:26:07   retro retro d monetized yeah I guess [TS]

00:26:09   yeah that could happen when they take it [TS]

00:26:10   away again very retro demonic ties all [TS]

00:26:13   RiRi is good [TS]

00:26:15   yeah rewriting monetization it's a it's [TS]

00:26:17   a horrible word if it feels like I don't [TS]

00:26:20   know as like a change it to the tangent [TS]

00:26:22   is the reason that business [TS]

00:26:25   lingo like this creeps into the language [TS]

00:26:27   is is because it is effective at [TS]

00:26:29   conveying an idea with a small number of [TS]

00:26:33   syllables usually yeah i like the what [TS]

00:26:35   monetize your monetization I don't know [TS]

00:26:39   how to express in a better way than that [TS]

00:26:42   there with fewer syllables [TS]

00:26:44   yeah like I can say make money from [TS]

00:26:47   right but it just isn't as good [TS]

00:26:49   I mean I hate monetize but it it [TS]

00:26:52   completely conveys what you're trying to [TS]

00:26:55   say [TS]

00:26:55   yeah it does but yes there has been this [TS]

00:26:57   latest round of d monetization in [TS]

00:27:02   youtube this is a long story that turns [TS]

00:27:05   into youtube drama has these things [TS]

00:27:07   mostly do but i will try to briefly [TS]

00:27:08   summarize it which is that I guess maybe [TS]

00:27:11   about two weeks ago now a big brouhaha [TS]

00:27:16   came about because a bunch of people [TS]

00:27:18   discovered that their videos had been [TS]

00:27:21   demagnetized so that YouTube was no [TS]

00:27:23   longer running ads on them which meant [TS]

00:27:25   that the creators were no longer earning [TS]

00:27:26   money off of those videos and that they [TS]

00:27:29   had been demagnetized for a set of [TS]

00:27:33   guidelines that YouTube had put out [TS]

00:27:35   which is related to the content of those [TS]

00:27:38   videos so it seems like YouTube is [TS]

00:27:40   trying to make a move to be more [TS]

00:27:42   advertising friendly and that means you [TS]

00:27:46   too but doesn't want to run ads or whose [TS]

00:27:51   motives are are the driving force here [TS]

00:27:52   is it youtubers the advertisers who [TS]

00:27:55   knows because you never see on the [TS]

00:27:56   inside of these things the advertiser [TS]

00:27:58   you know I think it's the advertisers as [TS]

00:28:00   well as totally advertises but i still [TS]

00:28:02   have some doubts about the mechanisms by [TS]

00:28:04   which youtube is doing it but that's a [TS]

00:28:05   different story [TS]

00:28:06   so anyway videos that include the sort [TS]

00:28:10   of broad categories will not be [TS]

00:28:13   monetized which includes things like [TS]

00:28:15   sexually suggestive content or sexual [TS]

00:28:19   humor partial nudity violence [TS]

00:28:21   inappropriate language harassment [TS]

00:28:25   swearing promotion of drugs and related [TS]

00:28:28   substances and controversial or [TS]

00:28:31   sensitive subjects including subjects [TS]

00:28:33   related to war political conflicts [TS]

00:28:35   natural disasters and tragedies even if [TS]

00:28:37   Graham [TS]

00:28:37   quick imagery is not shown so these are [TS]

00:28:40   like some some pretty broad very broad [TS]

00:28:45   very subjective guidelines about what [TS]

00:28:50   kind of content on YouTube can have ads [TS]

00:28:53   run against it and as you can imagine [TS]

00:28:54   many people were quite upset to wake up [TS]

00:28:57   one day and discover that they weren't [TS]

00:28:59   earning money on a bunch of their videos [TS]

00:29:00   and in the constant I don't know how to [TS]

00:29:08   describe it but the constant just [TS]

00:29:11   disaster that is YouTube communication [TS]

00:29:16   everybody thought this was a new policy [TS]

00:29:18   because all the notifications went out [TS]

00:29:19   on one day but it turned out this is a [TS]

00:29:21   thing they've been doing in secret for [TS]

00:29:23   several years they just never bothered [TS]

00:29:26   to send out any notifications to anybody [TS]

00:29:28   about videos being d monetized that's [TS]

00:29:31   like great thumbs-up great great [TS]

00:29:33   communication their YouTube as usual par [TS]

00:29:35   for the course [TS]

00:29:36   let me ask you a question about that [TS]

00:29:37   part that I want to step back a little [TS]

00:29:38   bit yeah sure [TS]

00:29:39   so the idea of it being happening for [TS]

00:29:42   years which is people completely unaware [TS]

00:29:44   of it because my understanding is now [TS]

00:29:45   like they were showing a little marker [TS]

00:29:48   in the YouTube creator studio that video [TS]

00:29:51   was d monetized who [TS]

00:29:53   so what previously they just not showing [TS]

00:29:55   that you just want getting the money it [TS]

00:29:57   this is very hard to know i-i've i have [TS]

00:30:02   had my own run-ins with the monetization [TS]

00:30:04   in the past and it has always been the [TS]

00:30:08   case that it shows up as as like a [TS]

00:30:09   little sad grayed out money icon when [TS]

00:30:12   your when your video has been [TS]

00:30:14   demagnetized yeah one of our videos that [TS]

00:30:16   happened to one of the cortex videos or [TS]

00:30:18   did it [TS]

00:30:18   yeah what was did you ever get a [TS]

00:30:20   notification any reason or just like set [TS]

00:30:22   in the little blocks when I uploaded it [TS]

00:30:25   before i published it is then I just [TS]

00:30:27   removed it and did it again and it was [TS]

00:30:29   fine with that stuff is it wasn't [TS]

00:30:32   published so I just delete it and start [TS]

00:30:35   over because I think I'd done something [TS]

00:30:37   wrong you just said can be monetized and [TS]

00:30:40   I was like I don't know why so i'll just [TS]

00:30:42   do it again shower and it looked yeah [TS]

00:30:44   it's if it's the stuff is so frustrating [TS]

00:30:49   so my personal experience with d [TS]

00:30:52   monetization has always been I have to [TS]

00:30:55   notice I've never gotten a notification [TS]

00:30:58   that the video has been demagnetized i [TS]

00:31:01   have had videos that are showing ads [TS]

00:31:04   like when i upload them and publish them [TS]

00:31:06   and everything is hunky-dory as far as i [TS]

00:31:08   know and it's only when i go back later [TS]

00:31:10   and check UIC like oh the green money [TS]

00:31:14   icon has turned to a gray money icon so [TS]

00:31:16   that's something I finally it then you [TS]

00:31:18   so the videos that have been [TS]

00:31:21   demagnetized or are being monetized if [TS]

00:31:24   ads run on them who gets the money [TS]

00:31:28   well when that grey icon pops up there [TS]

00:31:32   are no more ads showing on the video [TS]

00:31:35   okay so mm so how do people not know [TS]

00:31:38   then [TS]

00:31:39   well if this has been happening for [TS]

00:31:43   years that the thing is i think that [TS]

00:31:48   there's a couple is a couple of things [TS]

00:31:49   here first of all as you know very well [TS]

00:31:53   Mike runner of the cortex youtube [TS]

00:31:56   channel the advertising rates from [TS]

00:31:59   google adsense on those youtube videos [TS]

00:32:02   where would you describe that they have [TS]

00:32:04   advertising rates [TS]

00:32:05   yeah that's the way I would describe it [TS]

00:32:08   okay yeah it's it's hilariously low that [TS]

00:32:14   is really the best way to describe at [TS]

00:32:15   the it it is so low that it is funny [TS]

00:32:19   right there like you serious have to [TS]

00:32:20   laugh otherwise you crying [TS]

00:32:21   pick a number it is lower than that [TS]

00:32:24   number [TS]

00:32:25   yeah it's kinda crazy it is [TS]

00:32:30   yeah it's it's it's ridiculous and it's [TS]

00:32:33   in your life when we think about the [TS]

00:32:34   cortex business you know i'm sure you [TS]

00:32:37   can just mentally round off the YouTube [TS]

00:32:40   advertising money is 0 right Mike about [TS]

00:32:42   it yet exactly it might as well be 0ya [TS]

00:32:45   and so that that thing that you said [TS]

00:32:47   right there like you don't you don't [TS]

00:32:48   even think about it like it doesn't even [TS]

00:32:50   cross your mind about the advertising [TS]

00:32:51   money that you get from the youtube [TS]

00:32:53   channel for the cortex numbers that [TS]

00:32:55   right there is an indication of how is [TS]

00:32:57   it possible that people could have not [TS]

00:32:59   noticed [TS]

00:33:01   one of the reasons is that again my [TS]

00:33:05   channel is a very unusual channel with a [TS]

00:33:09   bunch of the numbers compared to most [TS]

00:33:12   youtube channels and so most youtube [TS]

00:33:15   channels don't upload a video once every [TS]

00:33:17   six weeks six weeks if you're lucky [TS]

00:33:21   especially not channels at your [TS]

00:33:22   subscriber view size because at those [TS]

00:33:25   rates why would you not be uploading a [TS]

00:33:27   video every week is the usual kind of [TS]

00:33:29   thinking right Izzy it's totally the [TS]

00:33:32   usual kind of thinking now the thing is [TS]

00:33:36   if you look at for example that the the [TS]

00:33:39   revenue chart like how much money do i [TS]

00:33:43   earn every day in advertising from [TS]

00:33:46   youtube like there's a little analytics [TS]

00:33:47   chart that you can pull up inside of [TS]

00:33:49   YouTube to see this my chart looks like [TS]

00:33:52   a flat line with a series of spikes by [TS]

00:33:55   one becoming one every six weeks or so [TS]

00:33:57   so it's like nothing spike nothing spike [TS]

00:34:00   nothing spike and that that is an [TS]

00:34:04   extraordinarily rare most people who [TS]

00:34:07   have shown me their equivalent charts [TS]

00:34:10   their charts look essentially like [TS]

00:34:13   flatlines with maybe occasional bumps [TS]

00:34:16   because what they're dealing with is [TS]

00:34:18   that they're getting it like a ton of [TS]

00:34:20   revenue from the back catalog but maybe [TS]

00:34:23   any particular video is not a huge [TS]

00:34:25   percentage of the like monthly take and [TS]

00:34:29   this is what happens when you have [TS]

00:34:29   hundreds and hundreds of videos and you [TS]

00:34:31   have people who go back through and like [TS]

00:34:32   we'll watch a ton of your videos in a [TS]

00:34:35   row right whereas actually i don't think [TS]

00:34:37   i even have like a hundred real videos [TS]

00:34:39   yet [TS]

00:34:40   yea so lots of people are watching your [TS]

00:34:41   back catalog but there's less back [TS]

00:34:43   catalogue to consume exactly exactly [TS]

00:34:46   where is that you with tons of like [TS]

00:34:49   daily vloggers you have literally [TS]

00:34:51   hundreds and hundreds and hundreds of [TS]

00:34:53   back catalogue episodes again soon [TS]

00:34:56   yeah and i think there's also compounds [TS]

00:34:58   the effect that when you as a creator [TS]

00:35:00   are looking at the videos that you are [TS]

00:35:02   uploading your only ever seeing the last [TS]

00:35:05   ten when you sort of casually go log [TS]

00:35:07   onto youtube and look through stuff so [TS]

00:35:09   if you were not getting any [TS]

00:35:11   notifications about being d monetized [TS]

00:35:13   and if any particular video is a small [TS]

00:35:16   percentage of what the monthly earnings [TS]

00:35:18   are and you're only able to see the last [TS]

00:35:22   ten videos at a glance it's very easy to [TS]

00:35:26   to see how is it that people might not [TS]

00:35:28   have noticed that there that they have [TS]

00:35:31   videos in their back catalogue that [TS]

00:35:33   wordy monetized and I've seen some [TS]

00:35:35   examples where some people have [TS]

00:35:37   discovered that they have literally [TS]

00:35:38   hundreds of videos that have been [TS]

00:35:40   demagnetized ok just like oh whoops [TS]

00:35:44   so I want to go back a little bit look [TS]

00:35:47   to this as an idea i am I was very [TS]

00:35:53   surprised when I sore about all of this [TS]

00:35:55   that this wasn't happening now it turns [TS]

00:35:57   out that may have already been happening [TS]

00:35:58   you know because why would an advertiser [TS]

00:36:02   want to associate themselves with some [TS]

00:36:06   of the things that are in this list [TS]

00:36:08   stuff right [TS]

00:36:10   and why would you want your product [TS]

00:36:12   playing before a video about X if it [TS]

00:36:17   doesn't fit with your brand like there [TS]

00:36:19   are some people that would have no [TS]

00:36:20   problem with their video playing before [TS]

00:36:22   sexually suggestive content but there [TS]

00:36:24   are lots of companies that wouldn't want [TS]

00:36:26   to be associated with that right but you [TS]

00:36:28   can imagine that like directs might want [TS]

00:36:30   their video in front of sexually [TS]

00:36:31   suggestive content or wooden care right [TS]

00:36:34   where we are or wouldn't care either [TS]

00:36:35   like whatever guys but you know that [TS]

00:36:38   maybe a children's toy company and I'm [TS]

00:36:41   sure YouTube's algorithms are smart [TS]

00:36:44   enough to understand a lot of this stuff [TS]

00:36:45   anyway [TS]

00:36:47   who so that's one thing right so I [TS]

00:36:49   imagine that's the case second and I'm [TS]

00:36:51   not surprised about it [TS]

00:36:52   however it doesn't seem to be happening [TS]

00:36:55   to a lot of people so like I've watched [TS]

00:36:58   a PewDiePie video where PewDiePie is [TS]

00:37:01   complaining about this whoo any in his [TS]

00:37:03   video he is attempting to break it [TS]

00:37:08   whoo-hoo but there was still a 30-second [TS]

00:37:10   skippable at the plate beforehand [TS]

00:37:12   no because you're always going to [TS]

00:37:15   advertise and PewDiePie right yeah so [TS]

00:37:17   the rules that they've set out on [TS]

00:37:20   accurate it doesn't make sense to me [TS]

00:37:22   like saying we will not do this this [TS]

00:37:24   this this and this there'll be no [TS]

00:37:26   there isn't true it's very strange [TS]

00:37:29   because like of course advertiser's [TS]

00:37:30   wouldn't want it in youtube should have [TS]

00:37:32   this in place is unsurprising that [TS]

00:37:34   something that this is in place to me I [TS]

00:37:36   just because of like you imagine me as [TS]

00:37:38   the YouTube right like as in the person [TS]

00:37:41   who puts ads on stuff that one of the [TS]

00:37:43   reasons that all of our shows remain [TS]

00:37:45   clean it's for that reason Wright a [TS]

00:37:48   relay of them we don't have explicit [TS]

00:37:50   shows because it just becomes trickier [TS]

00:37:53   to so adds that so we just keep it clean [TS]

00:37:55   yeah but yet that's that's totally the [TS]

00:37:57   case like I bleep curses on [TS]

00:38:00   hello internet not because i have some [TS]

00:38:03   kind of prudish problem with cursing [TS]

00:38:05   which I don't because I'm cursing on the [TS]

00:38:07   show but i believe it because itunes [TS]

00:38:09   doesn't like it if you have courses in [TS]

00:38:11   your podcast right you have to market [TS]

00:38:12   explicit and causes problems yet and it [TS]

00:38:14   just makes it easier this is something [TS]

00:38:16   you don't have to deal with by knowing [TS]

00:38:18   that the conversation you don't have to [TS]

00:38:20   have it so I'm not surprised about it [TS]

00:38:22   but then you know so it doesn't surprise [TS]

00:38:23   Mrs incase places should be in place if [TS]

00:38:26   I'm an advertiser I want to be able to [TS]

00:38:28   disassociate myself with that type of [TS]

00:38:30   content if I want to know how ever it [TS]

00:38:33   also does feels like at the top stop end [TS]

00:38:35   of the scale I'm still not a problem [TS]

00:38:38   yeah i mean this is and I mean there's [TS]

00:38:43   this gets off it offered to a whole a [TS]

00:38:46   whole like side realm but i often i look [TS]

00:38:51   at stuff like this and I always hate [TS]

00:38:53   lists like this because you look at any [TS]

00:38:57   of the words it's always one of these [TS]

00:38:59   cases of it's very hard to disagree with [TS]

00:39:02   any of these words right but the devil [TS]

00:39:06   always comes down into the details by [TS]

00:39:08   like what do you mean by these words [TS]

00:39:10   like for example partial nudity [TS]

00:39:13   what do you mean by that right like [TS]

00:39:15   that's not my arms reach backing out [TS]

00:39:18   right like I'm wearing at asia how [TS]

00:39:20   partial is partial nudity was like I [TS]

00:39:23   hate to say this I know a lot of loggers [TS]

00:39:27   who would not be anywhere near where [TS]

00:39:29   they are right now if they didn't have [TS]

00:39:31   partial nudity right under the broadest [TS]

00:39:35   interpretation of [TS]

00:39:36   of these words right so it's like and [TS]

00:39:39   also something like partial nudity [TS]

00:39:41   I'm gonna I'm gonna I'm gonna go on go [TS]

00:39:43   out on a wild limb here and say that's a [TS]

00:39:46   really culturally dependent term yeah [TS]

00:39:49   like who you based on because there are [TS]

00:39:52   a lot of people that can get upset maybe [TS]

00:39:54   even the realm that you consider to be [TS]

00:39:56   okay [TS]

00:39:56   yeah exactly so like but again it's like [TS]

00:39:59   partial nudity justjust when you hear it [TS]

00:40:02   out on as part of a list and especially [TS]

00:40:03   when they pry me with like sexually [TS]

00:40:05   suggestive content including partial [TS]

00:40:07   nudity like wait wait you know it's like [TS]

00:40:09   what level of suggesting we are talking [TS]

00:40:11   here like that just shouldn't exist they [TS]

00:40:13   should just say sexually suggestive [TS]

00:40:15   content like partial nudity is the wrong [TS]

00:40:18   phrase to use it yet in that in that [TS]

00:40:21   scenario doesn't make any sense right [TS]

00:40:22   but the thing is it's it's like with [TS]

00:40:24   with his whole list like running running [TS]

00:40:26   running down the list there's because [TS]

00:40:30   these things are just so broad and [TS]

00:40:33   because they're so interpretive there is [TS]

00:40:35   almost no video i could probably find on [TS]

00:40:39   youtube that I couldn't stretch one of [TS]

00:40:40   these definitions to include in knowing [TS]

00:40:43   the way that YouTube are like with that [TS]

00:40:46   basically openly hostile practices at [TS]

00:40:48   times M they may as well have just said [TS]

00:40:50   any video that we deem unmonitored zabal [TS]

00:40:53   yeah it may as well have to set that [TS]

00:40:56   yeah and that's that's whenever I see [TS]

00:40:58   guidelines like this this is always the [TS]

00:41:00   conclusion that I kind of draw is and [TS]

00:41:03   it's one reason why i have a kind of [TS]

00:41:06   ideological opposition to some of this [TS]

00:41:08   stuff even if it is for the best of [TS]

00:41:10   intentions [TS]

00:41:11   it always comes off as like we're [TS]

00:41:13   writing a bunch of intentionally broad [TS]

00:41:15   rules so that at any point we can do [TS]

00:41:20   monetize stuff that we just want to [TS]

00:41:22   write like you know for whatever reason [TS]

00:41:24   it is and and like you said no we don't [TS]

00:41:26   want to do monetize PewDiePie's videos [TS]

00:41:29   because he's a huge number one person on [TS]

00:41:32   our Channel and I don't think the reason [TS]

00:41:34   for that is because they don't want to [TS]

00:41:36   upset PewDiePie they just want that [TS]

00:41:38   sweet sweet PewDiePie money [TS]

00:41:40   yeah and yeah I fifth if they have they [TS]

00:41:43   have upset PewDiePie enough [TS]

00:41:44   yeah good let's look he makes part of a [TS]

00:41:47   living based on that [TS]

00:41:48   exactly thats it does seem like you [TS]

00:41:50   might intentionally for games like not [TS]

00:41:54   necessarily a good idea guys leave [TS]

00:41:56   PewDiePie alone haha but yeah so that's [TS]

00:42:01   like when I look at these lists that's [TS]

00:42:03   that's always my conclusion the one that [TS]

00:42:05   really that really catches my attention [TS]

00:42:07   is you know for years when people ask [TS]

00:42:10   about examples of a great content on [TS]

00:42:13   YouTube I've always pointed to one of my [TS]

00:42:14   favorite things which is the crash [TS]

00:42:16   course world history series you know [TS]

00:42:18   starting with with john green like an [TS]

00:42:20   episode number one you know and you go [TS]

00:42:22   watch that wasn't like it's amazing [TS]

00:42:24   example of like great high quality [TS]

00:42:26   content on YouTube like I am a person [TS]

00:42:29   who's not a huge fan of history but [TS]

00:42:31   those videos were just so well done so [TS]

00:42:34   well done but like crash course world [TS]

00:42:36   history certainly includes sensitive [TS]

00:42:40   events related to war and political [TS]

00:42:42   conflicts right like how how is the [TS]

00:42:47   Opium War not a political conflict right [TS]

00:42:50   or a sensitive subjects related to war [TS]

00:42:52   all the Holocaust yeah exactly it's just [TS]

00:42:55   a ludicrously broad to include almost [TS]

00:42:59   everything and so I just find this kind [TS]

00:43:03   of stuff frustrating right at the the [TS]

00:43:07   thing even what i think is perhaps one [TS]

00:43:08   of like the clearest ones on this list [TS]

00:43:11   is swearing or inappropriate language [TS]

00:43:14   including swearing but i am always [TS]

00:43:16   astounded by words other people think [TS]

00:43:19   our swear words that for me don't even [TS]

00:43:22   register swear words it is very [TS]

00:43:23   different between me and you for example [TS]

00:43:26   yeah we even have this disagreement yet [TS]

00:43:28   where yeah i think you're a little [TS]

00:43:30   sensitive on this topic and i'm always [TS]

00:43:32   trying to get you to deep stuff if you [TS]

00:43:35   want to believe too many things like at [TS]

00:43:38   I just go by what the way I was brought [TS]

00:43:40   up right in front there are different [TS]

00:43:43   cuss words but of course that goes right [TS]

00:43:45   to the core of the problem could like [TS]

00:43:47   looking at this list could you get a [TS]

00:43:49   room full of three people to agree on [TS]

00:43:53   the sub points of what should or should [TS]

00:43:55   not be included on any of these bullet [TS]

00:43:57   points [TS]

00:43:57   no of course you can't and I think when [TS]

00:44:00   their writings guidelines [TS]

00:44:01   right exactly like that is the guide i [TS]

00:44:04   don't think that some kind of accident i [TS]

00:44:06   think that that is intentionally part of [TS]

00:44:10   this and I don't like it because then it [TS]

00:44:12   leads to capricious and weird and [TS]

00:44:15   semi-random d monetization of particular [TS]

00:44:19   channels and and again just like it [TS]

00:44:21   seems like some channels that unlike i'm [TS]

00:44:23   guessing people at YouTube don't like so [TS]

00:44:25   much were hit harder than others as like [TS]

00:44:28   that's book that is what that is like [TS]

00:44:30   it's it's it's frustrating you just do [TS]

00:44:33   you monetize this podcast with that at [TS]

00:44:35   all right so where is this but where is [TS]

00:44:38   this right now because we're recording [TS]

00:44:39   right now have YouTube backed away from [TS]

00:44:41   anything that they explain things any [TS]

00:44:43   clearer [TS]

00:44:46   I haven't really seen any updates other [TS]

00:44:48   than just like this is our policy and [TS]

00:44:50   you know we'll let you know [TS]

00:44:52   deal with it yeah exactly like this is [TS]

00:44:54   this is a thing we've changed this thing [TS]

00:44:56   just just deal with it and from a [TS]

00:44:58   creative perspective it's not it doesn't [TS]

00:45:01   seem to be clear either right because [TS]

00:45:03   now it's like all this has been [TS]

00:45:04   happening forever [TS]

00:45:05   it's like okay then write have better or [TS]

00:45:08   is that worse i think it's worse this [TS]

00:45:11   week's episode of cortex is brought to [TS]

00:45:13   you by freshbooks freshbooks are on a [TS]

00:45:16   mission to help small business owners [TS]

00:45:18   save time and avoid the stress that [TS]

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00:45:25   freshbooks has created a super intuitive [TS]

00:45:27   tool that makes creating and sending [TS]

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00:45:59   late payment reminders to freshbooks [TS]

00:46:01   starts with the invoicing but it doesn't [TS]

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00:46:04   track your expenses and your time and [TS]

00:46:07   have a ton of third-party integrations [TS]

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00:46:12   trial to listeners of this show [TS]

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00:46:19   freshbooks calm / cortex and please [TS]

00:46:22   enter cortex in the how you heard about [TS]

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00:46:26   from this show thank you so much to [TS]

00:46:28   freshbooks for sponsoring cortex and all [TS]

00:46:30   of real afm reading about all of this [TS]

00:46:33   and kind of on trying to understand a [TS]

00:46:36   little bit about what's happening here [TS]

00:46:37   has led me to a question that I have for [TS]

00:46:40   you which is basically I don't [TS]

00:46:44   understand [TS]

00:46:45   knowing you and the way that you work [TS]

00:46:47   and as I'm sure many of the people that [TS]

00:46:49   have listened to this show will also [TS]

00:46:51   question I don't understand how you are [TS]

00:46:54   comfortable enough to leave your revenue [TS]

00:47:00   in the hands of someone else that you [TS]

00:47:03   have no control zero control over the [TS]

00:47:07   advertising money that comes into you [TS]

00:47:10   from YouTube send does they can change [TS]

00:47:14   the rules whenever they want all of this [TS]

00:47:17   is done without telling anybody and you [TS]

00:47:21   have no way of refining or changing any [TS]

00:47:25   of the practices that occur and I don't [TS]

00:47:28   see how this gels with your ways of [TS]

00:47:31   working which is mainly a sense of [TS]

00:47:35   control i think around a lot of the ways [TS]

00:47:38   you to business and I understand that [TS]

00:47:41   you have trade-offs that you're willing [TS]

00:47:43   to do for the sake of convenience in a [TS]

00:47:46   lot of stuff that you do [TS]

00:47:48   who but this one feels like a step above [TS]

00:47:51   that because it is completely like how [TS]

00:47:55   the money comes in she's very very [TS]

00:47:58   different [TS]

00:47:59   yeah so you're totally right about that [TS]

00:48:03   Mike and this is I think the kind of [TS]

00:48:07   meta lesson to draw from this I mean [TS]

00:48:10   that this to me just strikes me as [TS]

00:48:11   another example of like one of the many [TS]

00:48:14   things that occurs with YouTube and my [TS]

00:48:19   my feeling towards youtube for a long [TS]

00:48:23   time has been a bit of like don't be too [TS]

00:48:26   reliant on it [TS]

00:48:28   and I think people who have followed the [TS]

00:48:31   podcasts and the videos that i make it [TS]

00:48:33   can be aware of that I like putting out [TS]

00:48:36   a video asking people to sign up to my [TS]

00:48:38   email looks like that was like part of [TS]

00:48:40   this whole don't want to be too reliant [TS]

00:48:43   on on youtube but there's the real [TS]

00:48:47   wake-up call for me was like when I [TS]

00:48:50   first started with YouTube and things [TS]

00:48:51   start getting successful it's like wow [TS]

00:48:53   this is this is going really well and I [TS]

00:48:55   think I'm hitting high enough numbers [TS]

00:48:57   that i can like maybe leave my job and [TS]

00:49:00   now i'm hitting high enough vs like okay [TS]

00:49:02   great [TS]

00:49:03   like I'm replacing my previous income [TS]

00:49:05   like this is this is all going this is [TS]

00:49:07   all going well and I was kind of living [TS]

00:49:08   in like YouTube is magic and amazing [TS]

00:49:12   land until I can pinpoint the exact [TS]

00:49:15   video which was my my first like rude [TS]

00:49:20   wake-up call with this this kind of [TS]

00:49:21   problem and it was the video that is [TS]

00:49:24   Canada and the United States bizarre [TS]

00:49:26   borders part 2 which was very popular [TS]

00:49:30   and looking at now is like 7.7 million [TS]

00:49:32   views but wouldn't it whenever it went [TS]

00:49:34   up it was the most rapidly watched video [TS]

00:49:38   of any video that I had made until that [TS]

00:49:40   point you know like the first 48 hours [TS]

00:49:42   were just huge for some reason like that [TS]

00:49:44   one just went ridiculously viral and how [TS]

00:49:47   was one of those videos that i uploaded [TS]

00:49:49   it to YouTube everything was fine and [TS]

00:49:53   then it was d monetize like an hour [TS]

00:49:55   later and d monetized for maybe a day [TS]

00:49:59   day and a half after that [TS]

00:50:02   how is like frantically trying to get in [TS]

00:50:04   touch with you to be like what what is [TS]

00:50:06   going on with this video why are there [TS]

00:50:10   not ads running against it and it was [TS]

00:50:12   not a fun experience because at that [TS]

00:50:17   stage it's like I needed the money from [TS]

00:50:20   that video to pay the rent for that [TS]

00:50:23   month like this was this was like a [TS]

00:50:25   no-joke we have a real problem here [TS]

00:50:28   situation and also given the way my [TS]

00:50:31   videos are because they tend to be viral [TS]

00:50:34   that means essentially almost all of the [TS]

00:50:38   ad money that i'm going to make off of [TS]

00:50:39   them are making in like the [TS]

00:50:41   first two to four days and then after [TS]

00:50:46   that it just drops off tremendously and [TS]

00:50:48   in terms of the number of views and so [TS]

00:50:50   that was all that was a real panic and a [TS]

00:50:53   real wake-up and that was that was the [TS]

00:50:56   point at which I i really started I [TS]

00:51:01   think thinking of you to bless is like a [TS]

00:51:03   boy isn't this exciting like I can't [TS]

00:51:05   believe I'm doing this for a living it's [TS]

00:51:07   totally amazing [TS]

00:51:08   I everything's perfect land and I [TS]

00:51:11   started thinking of it much more [TS]

00:51:12   strategically like I need to think of [TS]

00:51:16   this as a business that can create a [TS]

00:51:20   reliable and stable life like for me and [TS]

00:51:25   my wife and you can see if you kind of [TS]

00:51:29   follow follow the things that happen [TS]

00:51:30   like this is why not two months later [TS]

00:51:33   there's an announcement video that i was [TS]

00:51:35   on part of subbable which eventually [TS]

00:51:37   became part of patreon like how can i [TS]

00:51:41   make it so that if there is a disaster [TS]

00:51:44   with this part of the business that I [TS]

00:51:46   have no control over that I don't have [TS]

00:51:50   to go into complete freak out mode [TS]

00:51:53   because it's just is just not a good [TS]

00:51:58   situation to be in and and over the [TS]

00:52:01   years like I have successfully done that [TS]

00:52:03   we're like this this recent d [TS]

00:52:06   monetization story with YouTube that [TS]

00:52:09   this was actually the the times I felt [TS]

00:52:10   really competitive in a meta way about [TS]

00:52:13   the business I felt relatively good [TS]

00:52:15   about it because this thing crossed my [TS]

00:52:17   radar when it happened but because i was [TS]

00:52:21   occupied with a bunch of other things I [TS]

00:52:23   at the time I didn't feel like I have to [TS]

00:52:26   drop everything right now and focus on [TS]

00:52:29   this and find out what's going on with [TS]

00:52:30   my youtube channel i felt like this is a [TS]

00:52:33   thing I can give some time to let it go [TS]

00:52:35   let it shake out to see what the [TS]

00:52:37   situation is we know wait for YouTube [TS]

00:52:39   response and then and then see where we [TS]

00:52:42   are [TS]

00:52:43   I don't feel like I need to investigate [TS]

00:52:45   this right now and I need to be [TS]

00:52:47   seriously worried about the future of my [TS]

00:52:50   rental payments [TS]

00:52:51   and that's because at this point you're [TS]

00:52:55   comfortable with the money you have [TS]

00:52:56   coming in from over avenues that if [TS]

00:52:59   YouTube explodes into a pile of the [TS]

00:53:02   monetization you have revenue coming [TS]

00:53:06   from other areas exactly like this was [TS]

00:53:08   this was the number one goal which was [TS]

00:53:10   to get to a point where I was not [TS]

00:53:13   dependent on the flaky hist source of [TS]

00:53:16   income right the the most unreliable [TS]

00:53:19   source of income which is like maybe [TS]

00:53:22   your video isn't monetized for like no [TS]

00:53:25   reason you ever get a good explanation [TS]

00:53:27   for and this this d monetization thing [TS]

00:53:31   has actually made me wonder in [TS]

00:53:32   retrospect what like did that video [TS]

00:53:35   somehow trip one of these things [TS]

00:53:37   somewhere in the system like is that [TS]

00:53:39   what happened it you know it's a year [TS]

00:53:40   after they said they supposedly started [TS]

00:53:42   doing this I just don't know I I wonder [TS]

00:53:45   but it's it's nice to be in a position [TS]

00:53:47   where I feel like I don't really have to [TS]

00:53:48   care right like look you guys have [TS]

00:53:52   pushed me into a situation where I feel [TS]

00:53:57   like I diversified my business much [TS]

00:54:01   sooner than I might have otherwise [TS]

00:54:03   because of this kind of thing and i [TS]

00:54:07   really do think it's it's um like for [TS]

00:54:09   anybody who is self-employed I don't [TS]

00:54:14   know when this exactly occurs but i [TS]

00:54:18   think it's very likely that if you're [TS]

00:54:19   self-employed especially at the start [TS]

00:54:21   you probably have one big client or one [TS]

00:54:25   major source of income and that there's [TS]

00:54:29   I think that's almost necessary to start [TS]

00:54:32   out like that's what gets you going but [TS]

00:54:35   there's an inflection point at which you [TS]

00:54:37   have to realize like this is a real [TS]

00:54:39   problem like you're in a urinate a [TS]

00:54:41   deadly vulnerable situation if your [TS]

00:54:46   income is is reliant on a single client [TS]

00:54:50   or a single product and [TS]

00:54:55   I feel like probably sooner than you [TS]

00:54:58   think you should you should probably [TS]

00:55:00   start trying to diversify and it's a [TS]

00:55:05   funny thing I've actually had a few [TS]

00:55:06   meetings with smaller youtube channels [TS]

00:55:09   and this is this is one point that I've [TS]

00:55:11   actually tried to hit home with people [TS]

00:55:14   who seem to be in the phase that I was [TS]

00:55:15   like wow YouTube's amazing like yes yes [TS]

00:55:17   it is amazing but like you need to start [TS]

00:55:19   thinking about diversifying right now [TS]

00:55:20   what do this before you need to do this [TS]

00:55:24   so that it is not a disaster that you [TS]

00:55:27   wake up to one morning I mean in in the [TS]

00:55:31   in the realm of these kind of little [TS]

00:55:33   problems with YouTube like this d [TS]

00:55:34   monetization one is almost certainly the [TS]

00:55:37   minor estate of these things that have [TS]

00:55:38   ever occurred but i'm always astounded [TS]

00:55:40   when there's some kind of explosion on [TS]

00:55:42   YouTube where somebody just loses their [TS]

00:55:45   whole Channel right like they wake up [TS]

00:55:46   one morning and YouTube has just removed [TS]

00:55:49   a channel you know like wow that would [TS]

00:55:52   be a bad day that would be a really bad [TS]

00:55:56   day if you are entirely dependent on [TS]

00:56:00   that one thing as your source of income [TS]

00:56:03   and for all the office monkeys try not [TS]

00:56:05   to think about your employer that way [TS]

00:56:06   but it is exactly the same situation [TS]

00:56:08   shh don't tell them keep the office [TS]

00:56:11   monkeys calm so i know that you're in in [TS]

00:56:14   your kind of idea of spreading out your [TS]

00:56:18   revenue a little bit part of that the [TS]

00:56:20   diversification part that is included in [TS]

00:56:23   the podcasts right so they take help [TS]

00:56:25   with that but youtube is still a big [TS]

00:56:29   kind of hole that whilst you've taken [TS]

00:56:31   steps that are outside of YouTube so [TS]

00:56:34   patreon and all your own advertising [TS]

00:56:36   protect against youtube's monetization [TS]

00:56:38   stuff [TS]

00:56:39   who there's nothing protecting youtube [TS]

00:56:43   implosion what you mean about like [TS]

00:56:46   YouTube just going out of business [TS]

00:56:48   sure [TS]

00:56:50   yeah it was it is a rare but not [TS]

00:56:53   impossible thing but other than YouTube [TS]

00:56:55   going-out-of-business your channel being [TS]

00:56:57   taken down is another part of that you [TS]

00:56:59   know your cue to business going out of [TS]

00:57:01   business [TS]

00:57:02   yeah there are there are many ways that [TS]

00:57:04   this can occur right and and some of the [TS]

00:57:07   the youtube channel bands seem sort of [TS]

00:57:11   remarkably arbitrary to me again there [TS]

00:57:14   sometimes people who could fit on this [TS]

00:57:16   list of things youtube doesn't like but [TS]

00:57:17   again anybody could fit on this list of [TS]

00:57:19   things youtube doesn't like and of [TS]

00:57:21   course there's always the possibility [TS]

00:57:23   everyone can be MySpace and YouTube can [TS]

00:57:26   be myspace they can always happen as on [TS]

00:57:29   facebook it's exactly facebook could do [TS]

00:57:32   to youtube or facebook to myspace check [TS]

00:57:35   exactly and I mean it is i have a a long [TS]

00:57:40   list of frustrations with facebook but [TS]

00:57:44   like there is there is a reason why I [TS]

00:57:46   eventually gave in and started using my [TS]

00:57:50   facebook page more as a place to at [TS]

00:57:53   least post the videos and to post the [TS]

00:57:56   blog's is the same kind of calculation [TS]

00:57:58   of you know what let me just have a a [TS]

00:58:02   foothold here let me just have a little [TS]

00:58:05   bit of an establishment here so that if [TS]

00:58:08   I ever feel like I need to start [TS]

00:58:10   shifting weight more i'm already set to [TS]

00:58:13   do it i don't have to be panicking at [TS]

00:58:16   the absolute last minute and 46 the same [TS]

00:58:19   reason why when amazon announced there [TS]

00:58:21   now incredibly popular video service [TS]

00:58:23   that I only seem to remember when we [TS]

00:58:25   were discussing it on this podcast i set [TS]

00:58:28   up an account on that straightaway and I [TS]

00:58:30   was I would was ready to upload videos [TS]

00:58:32   to it if it ever existed and even know [TS]

00:58:36   if it exists [TS]

00:58:36   sorry amazon video team having none of [TS]

00:58:39   it [TS]

00:58:40   yeah I haven't heard anything about you [TS]

00:58:41   guys I'm sure it's doing great but like [TS]

00:58:43   you want to set up these things before [TS]

00:58:46   you need them and you end and then that [TS]

00:58:50   metaphor feeling like I'm standing on [TS]

00:58:52   youtube but like there's a little bit [TS]

00:58:55   like a little tiny facebook island that [TS]

00:58:57   I'm on as well that i could maybe start [TS]

00:58:59   diverting resources to if it looks like [TS]

00:59:01   the tide [TS]

00:59:03   gifts and if it were not for the [TS]

00:59:05   particular policies of the me on the way [TS]

00:59:07   they want videos to be done like I'd be [TS]

00:59:09   doing the same thing on on vimeo it's [TS]

00:59:11   just that they their their policies are [TS]

00:59:12   not particularly friendly towards the [TS]

00:59:14   way that I want to do business which is [TS]

00:59:15   totally fine [TS]

00:59:16   they're running the business in a very [TS]

00:59:17   different way but that like that's [TS]

00:59:18   that's part of my feeling is like trying [TS]

00:59:21   to be prepared before you need to be [TS]

00:59:26   prepared but I think medikit I don't [TS]

00:59:29   think this is me being overly cautious i [TS]

00:59:32   think it's just a thing that you have to [TS]

00:59:35   think about and you're forced to realize [TS]

00:59:38   like what happened to me when you do [TS]

00:59:40   have some kind of technical glitch which [TS]

00:59:44   just totally cuts off your source of [TS]

00:59:46   income [TS]

00:59:47   your only source of income for an [TS]

00:59:49   unknown period of time like that is [TS]

00:59:51   absolutely terrifying when you have [TS]

00:59:54   self-employed so my lost kind of thought [TS]

00:59:57   on this [TS]

00:59:58   this is delayed [TS]

00:59:58   this is delayed [TS]

01:00:00   it's tradition and a long line of things [TS]

01:00:02   in which youtube upsets the creator's [TS]

01:00:06   within their system is there anything at [TS]

01:00:12   this point in your opinion the YouTube [TS]

01:00:15   can do to actually make people leave let [TS]

01:00:21   me look [TS]

01:00:22   youtube is benefiting from the network [TS]

01:00:24   effect [TS]

01:00:25   everybody knows all the videos on [TS]

01:00:26   YouTube YouTube has established the [TS]

01:00:29   mindshare particularly in younger [TS]

01:00:32   viewers like this is where you go to [TS]

01:00:34   watch videos it is it's essentially TV [TS]

01:00:38   and I think that's that is really really [TS]

01:00:42   hard to budge [TS]

01:00:44   I think and that this was this about [TS]

01:00:48   like was about a year ago this time I [TS]

01:00:50   think it was when YouTube first [TS]

01:00:52   announced youtube read that to me was [TS]

01:00:56   perhaps the only time where I thought [TS]

01:00:58   they could have made an absolutely [TS]

01:01:00   devastating mistake which it seemed like [TS]

01:01:05   they were approaching up against and [TS]

01:01:06   then I I think someone at YouTube [TS]

01:01:08   realized like oh it's it's too late we [TS]

01:01:10   can't reverse on this but it seemed like [TS]

01:01:13   they wanted to ban the sponsorships at [TS]

01:01:17   the end of videos or like brand deals in [TS]

01:01:21   videos again would totally make sense if [TS]

01:01:25   they're trying to offer a service where [TS]

01:01:26   people are paying money so they don't [TS]

01:01:28   have to see ads and I think YouTube red [TS]

01:01:32   exists in this funny bizarro land where [TS]

01:01:36   like oh you're paying to not see ads but [TS]

01:01:39   lots of channels make videos that are [TS]

01:01:41   essentially ads for particular product [TS]

01:01:44   sponsored content [TS]

01:01:46   yeah like sponsored content or they do [TS]

01:01:49   what I do which is like a podcast style [TS]

01:01:51   add at the end of the video and I think [TS]

01:01:54   YouTube wanted to close the door on that [TS]

01:01:57   but they were too late and it and that [TS]

01:02:00   perhaps to me seems like the only [TS]

01:02:03   mistake that could have been a total if [TS]

01:02:07   you do this many people will just [TS]

01:02:10   straight-up leave because it would make [TS]

01:02:12   financial [TS]

01:02:13   sense to straight-up leave because as we [TS]

01:02:15   have discussed the YouTube ad revenue [TS]

01:02:18   particularly for bigger channels is not [TS]

01:02:21   holding anybody there [TS]

01:02:23   like if you know it's interesting like [TS]

01:02:25   at VidCon you know I was talking to some [TS]

01:02:27   some people who who run much bigger [TS]

01:02:30   channels than me and and channels are [TS]

01:02:31   always amazing are just huge teams of [TS]

01:02:34   people like them again always surprised [TS]

01:02:36   how many people are are involved with [TS]

01:02:38   production sometimes and for really big [TS]

01:02:41   YouTube channels that have big teams of [TS]

01:02:43   people they think they literally can't [TS]

01:02:47   exist without those brand partnerships [TS]

01:02:49   like as much as I don't always like [TS]

01:02:50   those videos was like okay this video is [TS]

01:02:52   essentially a commercial if you have a [TS]

01:02:54   team of 20 people making videos like [TS]

01:02:57   that has to be there right there is [TS]

01:02:59   there is no way you can do that without [TS]

01:03:02   those kind of things and and so that is [TS]

01:03:05   a case of I always look at the economics [TS]

01:03:08   of the situation and I think YouTube [TS]

01:03:10   could have made it unviable for a decent [TS]

01:03:14   number of very big channels to actually [TS]

01:03:17   exist on youtube anymore if they had [TS]

01:03:20   banned sponsorships at the end of videos [TS]

01:03:23   or branded content in videos [TS]

01:03:27   aside from that though I i mean it it [TS]

01:03:31   does make me think of like Facebook vs [TS]

01:03:33   myspace like why is it the Facebook took [TS]

01:03:35   over [TS]

01:03:35   why didn't my space last I think it's [TS]

01:03:38   like a very interesting question you [TS]

01:03:40   know even before that you think of like [TS]

01:03:41   orkut as a social network that existed [TS]

01:03:44   like that was really big for a while [TS]

01:03:46   then why did it fail like what why do [TS]

01:03:47   these things come in phases [TS]

01:03:49   who knows but I i can at least say that [TS]

01:03:54   as a YouTube creator I feel like I [TS]

01:03:57   always have my eye out for the next [TS]

01:04:00   video platform and i'm pretty sure i'm [TS]

01:04:03   not the only one who feels that way that [TS]

01:04:05   everybody else is just like ready just [TS]

01:04:07   in case but is there going to be [TS]

01:04:10   something else I don't know I don't know [TS]

01:04:12   I could see youtube dominating for you [TS]

01:04:16   know the next 50 years I could actually [TS]

01:04:19   I could very well see that as a [TS]

01:04:21   possibility is a scenario i'll paint [TS]

01:04:23   okay potential one so the way i look at [TS]

01:04:26   it [TS]

01:04:27   social networks shift like that when [TS]

01:04:30   they get too big because then your mom [TS]

01:04:33   is that [TS]

01:04:33   mmm yeah i think the your mom being on [TS]

01:04:36   on the social network is a real genuine [TS]

01:04:39   problem like that a real shift that [TS]

01:04:42   occurs it feels like oh and this is why [TS]

01:04:44   something my snapchat is increasing as [TS]

01:04:47   something you know things like Facebook [TS]

01:04:49   and Instagram decreasing the feeling [TS]

01:04:51   snapchat affect who because kids don't [TS]

01:04:53   want to go with her parents are now that [TS]

01:04:56   kind of thing won't happen for YouTube [TS]

01:04:59   because there's no effect [TS]

01:05:01   there's no network right Lou but what I [TS]

01:05:04   could see happening there is if YouTube [TS]

01:05:07   make it difficult for people to create [TS]

01:05:10   content which is explicit in any of the [TS]

01:05:13   ways that they are mentioning blew it [TS]

01:05:16   could force creators to go somewhere [TS]

01:05:18   else to make that type of content which [TS]

01:05:21   may take people with it [TS]

01:05:23   who so if you look at someone like [TS]

01:05:25   pewdiepie who we talk about all the time [TS]

01:05:27   on the show now for some reason he is [TS]

01:05:30   the most popular youtuber in the world [TS]

01:05:32   probably because of the type of thing [TS]

01:05:35   that he talks about land a lot of the [TS]

01:05:37   stuff that he talks about by YouTube's [TS]

01:05:40   new rules should know what the content [TS]

01:05:42   creates should not be able to make money [TS]

01:05:44   anymore [TS]

01:05:45   who so he lets say that that was [TS]

01:05:48   actually true which I don't think is for [TS]

01:05:50   him and then he wasn't making any money [TS]

01:05:51   anymore right like they clamp down and [TS]

01:05:54   he wasn't able to make any money from [TS]

01:05:56   his ads he may go elsewhere and if he [TS]

01:06:00   went elsewhere his viewers would [TS]

01:06:02   probably find him [TS]

01:06:04   mm and then if a lot of people did that [TS]

01:06:06   that's a way that you two could maybe [TS]

01:06:09   start to lose its footing if they make [TS]

01:06:11   it too difficult for people say you know [TS]

01:06:13   what some people will call censoring [TS]

01:06:15   against some kind of roundabout way and [TS]

01:06:19   then whilst they're not actually saying [TS]

01:06:20   you can't make this type of content what [TS]

01:06:23   they are saying is if you make this type [TS]

01:06:25   of content you can't make any money [TS]

01:06:26   anymore [TS]

01:06:27   blue this may for some people to move [TS]

01:06:30   somewhere else and then if they do it [TS]

01:06:31   may take their audiences with them now [TS]

01:06:34   or I think it its [TS]

01:06:36   it could also have an effect on smaller [TS]

01:06:39   starting creators skin that there's this [TS]

01:06:42   yet has two sides assist is that there's [TS]

01:06:44   the people already there entrenched and [TS]

01:06:46   then is the people starting out and an [TS]

01:06:48   even of those things changing could [TS]

01:06:51   affect youtube [TS]

01:06:53   yeah so that's how i see that could go [TS]

01:06:55   away I really do wish there was a real [TS]

01:06:58   youtube competitor [TS]

01:06:59   yeah because it would make you two [TS]

01:07:00   better yet so it totally would [TS]

01:07:02   I mean this is just an example of you [TS]

01:07:04   can see a kind of monopoly effect but I [TS]

01:07:05   I think about it all the time it's like [TS]

01:07:07   man i wish i wish there was something [TS]

01:07:09   else that was even just a quarter as big [TS]

01:07:11   as YouTube like I would be so much [TS]

01:07:14   happier because you're only competitor [TS]

01:07:16   is actually kind of was his facebook [TS]

01:07:19   yeah facebook is awful and like facebook [TS]

01:07:22   i will reluctantly go to if I have no [TS]

01:07:25   other option i like the ocean has [TS]

01:07:27   swallowed all of the islands and my tiny [TS]

01:07:29   facebook outpost is the only place that [TS]

01:07:31   is left to go like and then I will go [TS]

01:07:33   there while I am simultaneously [TS]

01:07:36   maintaining the RSVP for 50 years as [TS]

01:07:38   well which I still operate also as a [TS]

01:07:40   kind of fall back like just in cases [TS]

01:07:42   yeah but it's like Facebook is not an [TS]

01:07:45   attractive option I i would love I would [TS]

01:07:48   love to have an option that I could feel [TS]

01:07:50   good about uploading my videos on that [TS]

01:07:54   was also financially viable I mean it's [TS]

01:07:57   essentially is like again I would be [TS]

01:07:59   clear i totally understand why they [TS]

01:08:01   don't do it but I would love it if I [TS]

01:08:03   could upload my videos on to vimeo and [TS]

01:08:05   also make money from them on vimeo like [TS]

01:08:07   I would do that in a heartbeat and I'm [TS]

01:08:10   i'm sure there would be a ton of other [TS]

01:08:11   people who would do that as well because [TS]

01:08:13   it's like even just having vimeo to [TS]

01:08:15   balance it would be fantastic go RSS [TS]

01:08:18   feed always makes me laugh because it [TS]

01:08:20   reminds me of like a doomsday bunker [TS]

01:08:23   that is that is totally what my video [TS]

01:08:27   RSS feed is the RSS feed is just full of [TS]

01:08:29   cans of beans exactly like there's [TS]

01:08:32   there's one lightbulb in the ceiling [TS]

01:08:34   light which flickers right there's an [TS]

01:08:36   air filtration system down there and [TS]

01:08:38   there's ten years worth of beans stored [TS]

01:08:40   up and a mattress and a table and [TS]

01:08:43   microphone to record and one sad old [TS]

01:08:46   computer like that is like one of those [TS]

01:08:48   will [TS]

01:08:48   blankets that is impossibly it yeah [TS]

01:08:50   that's him over there in the corner [TS]

01:08:52   I will I will totally agree with it [TS]

01:08:54   because yes that is the feeling in my [TS]

01:08:56   mind to of like all has been lost like [TS]

01:08:59   what can we retreat to this this is the [TS]

01:09:02   this is the the final place to to crawl [TS]

01:09:06   to for shelter there is one last thing [TS]

01:09:09   in your shelter what a steam-powered [TS]

01:09:11   dishwasher [TS]

01:09:12   yes the steam-powered dishwasher because [TS]

01:09:14   even in a doomsday scenario you'd be a [TS]

01:09:16   savage to wash your dishes it can't [TS]

01:09:19   waste your life like that today's [TS]

01:09:21   episode of cortex is brought to you in [TS]

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01:10:37   blue apron knows that when you cook with [TS]

01:10:38   fresh ingredients to support a more [TS]

01:10:40   sustainable food system you can make [TS]

01:10:42   yourself incredible mills blue a [TS]

01:10:44   princess the highest quality standards [TS]

01:10:46   for their community of Arsenal suppliers [TS]

01:10:48   family-run farms fisheries and ranchers [TS]

01:10:50   wherever its japanese ramen noodles wild [TS]

01:10:53   call Alaskan salmon or heirloom tomatoes [TS]

01:10:55   blue apron brings you the best check out [TS]

01:10:58   this week's menu and get your three [TS]

01:11:00   meals free with free [TS]

01:11:02   shipping by going to blue apron dot-com [TS]

01:11:04   / cortex you'll love how good it feels [TS]

01:11:06   and tastes to create incredible [TS]

01:11:08   home-cooked meals and blue apron so [TS]

01:11:09   don't wait visit blueprint com / cortex [TS]

01:11:12   for your first three meals for free with [TS]

01:11:15   free shipping [TS]

01:11:16   thank you so much for blue apron for [TS]

01:11:17   their support of cortex and relay FM [TS]

01:11:20   blue apron a better way to cook [TS]

01:11:22   listen to john wrote in and jon was [TS]

01:11:25   interested to understand how the macbook [TS]

01:11:29   adorable lasted over the summer [TS]

01:11:31   last time we spoke about little adorable [TS]

01:11:32   who was when the battery died many [TS]

01:11:35   episodes ago was we were recording and [TS]

01:11:39   we have since recorded a selection of [TS]

01:11:41   episodes of with using that machine once [TS]

01:11:44   you've been gallivanting around and of [TS]

01:11:48   course you have been using it over court [TS]

01:11:50   xmas to get your work done and I assume [TS]

01:11:53   record some episodes of hello Internet [TS]

01:11:54   as well maybe even do some video work on [TS]

01:11:57   it [TS]

01:11:58   so how did this purchase fair for you [TS]

01:12:02   i'm going to say was absolutely [TS]

01:12:06   fantastic purchase ok I i have to say [TS]

01:12:09   like the macbook adorable was everything [TS]

01:12:16   I kinda hoped that would be way we have [TS]

01:12:19   that discussion about rethinking your [TS]

01:12:22   devices that not not falling into old [TS]

01:12:24   assumptions about what is the equipment [TS]

01:12:27   that you really need right now and and [TS]

01:12:29   trying to try to reframe things and my [TS]

01:12:32   whole purpose for getting the macbook [TS]

01:12:33   adorable was I am trying to maximize [TS]

01:12:37   portability over a period of time in [TS]

01:12:41   which i'm going to be traveling a lot [TS]

01:12:42   like what what is what is the piece of [TS]

01:12:44   equipment that i can get that will that [TS]

01:12:46   will serve this purpose and this [TS]

01:12:48   itty-bitty macbook is the equipment that [TS]

01:12:53   will do this comes with some interesting [TS]

01:12:55   trade-offs the one port as we found out [TS]

01:12:57   on the day when I opened it but I mean I [TS]

01:13:01   essentially discovered like I can run [TS]

01:13:05   all of the necessary parts of my [TS]

01:13:08   business off of this little machine i [TS]

01:13:10   can record the podcast without a problem [TS]

01:13:13   i can edit the podcasts [TS]

01:13:15   without a problem I did do some very [TS]

01:13:18   very light video work but I was also [TS]

01:13:21   able to export like 4k video on on the [TS]

01:13:26   macbook not at like a lightning speed [TS]

01:13:29   but at a totally satisfactory pace so I [TS]

01:13:34   I've got to say like huge thumbs up up [TS]

01:13:38   to the macbook adorable team like I'm [TS]

01:13:39   I'm really impressed with this little [TS]

01:13:42   machine for the role that I need it I [TS]

01:13:46   can and I'm I just I really really [TS]

01:13:49   really like it so having also traveled [TS]

01:13:53   over this summer i've really wish I [TS]

01:13:56   bought one engine who because i was [TS]

01:13:59   waiting had told you acts that never [TS]

01:14:01   came [TS]

01:14:02   yeah well i mean in some ways this [TS]

01:14:04   conversation is an entirely hypothetical [TS]

01:14:07   conversation like do you like the [TS]

01:14:09   macbook adorable do not like the macbook [TS]

01:14:11   adorable [TS]

01:14:12   it doesn't really matter because as far [TS]

01:14:14   as i can tell this is the only computer [TS]

01:14:17   that Apple makes anymore so everybody is [TS]

01:14:20   going to be buying a macbook adorable [TS]

01:14:22   eventually they don't make any other [TS]

01:14:23   computers [TS]

01:14:24   you should've bought one what about the [TS]

01:14:25   imac you're using right now [TS]

01:14:27   yeah it's a legacy piece of equipment [TS]

01:14:29   was the last time they updated it like a [TS]

01:14:32   year ago [TS]

01:14:32   who knows ok imac was updated 338 days [TS]

01:14:38   ago [TS]

01:14:38   fine finity in computer it's not over a [TS]

01:14:41   thousand like some contagious like some [TS]

01:14:43   computers we could name all of the [TS]

01:14:46   things that you might worry about with [TS]

01:14:47   the with a little macbook again from for [TS]

01:14:50   me we're not any problem i like I didn't [TS]

01:14:54   have any issue with the battery life it [TS]

01:14:57   was it was totally fine i was largely [TS]

01:14:59   using it plugged in [TS]

01:15:00   however you know with adapters and [TS]

01:15:02   things so that like maybe if you're if [TS]

01:15:05   you're trying to do something like [TS]

01:15:06   export 4k video on the battery the [TS]

01:15:09   battery might not last very long because [TS]

01:15:12   i think it's probably optimized to be [TS]

01:15:13   efficient as as opposed to like being [TS]

01:15:15   able to just have a bunch of battery to [TS]

01:15:17   grind through a difficult task but I i [TS]

01:15:20   I'm totally impressed by it i like and i [TS]

01:15:25   was speaking to someone who [TS]

01:15:26   does development on on the macbook [TS]

01:15:29   adorable like they just they just run [TS]

01:15:31   xcode on it like i don't i get to get [TS]

01:15:33   the impression that kind of thing is [TS]

01:15:35   very CPU intense and they seem totally [TS]

01:15:38   happy with with using the machine so I'm [TS]

01:15:42   just up i really don't have any [TS]

01:15:45   complaints about it like I'm trying to [TS]

01:15:48   like shuffle through my mind like where [TS]

01:15:50   things that I was really annoyed about [TS]

01:15:51   an end the answer is no I mean even the [TS]

01:15:55   thing that is interesting to me is the [TS]

01:15:58   the keyboard while I don't love the [TS]

01:16:02   keyboard having use the ipad pro [TS]

01:16:06   keyboard cover tremendously extensively [TS]

01:16:10   and really loving that keyboard cover [TS]

01:16:11   really helped me kind of get used to the [TS]

01:16:15   macbook adorables keyboard you and so [TS]

01:16:17   over the summer is like okay I started [TS]

01:16:19   doing more typing on it i was doing some [TS]

01:16:20   light administration working it was it [TS]

01:16:22   was totally fine as I can get [TS]

01:16:25   I could get used to this keyboard but [TS]

01:16:26   then I had the funny experience actually [TS]

01:16:28   just yesterday that for for a variety of [TS]

01:16:31   reasons I had to lug out my old brick of [TS]

01:16:33   obligation my old macbook pro 15-inch [TS]

01:16:36   thing like okay take it out you know [TS]

01:16:38   home you know on the table blow off the [TS]

01:16:42   dust open it up boot it up and i use the [TS]

01:16:44   keyboard has like this keyboard is [TS]

01:16:46   garbage like this is awful to use how [TS]

01:16:50   did I ever type on this thing it was it [TS]

01:16:53   was a really astounding experience to go [TS]

01:16:55   back to those dome switches for a [TS]

01:16:58   keyboard and just a funny thing when you [TS]

01:17:02   realize you've gotten used to something [TS]

01:17:03   else and then you can feel the [TS]

01:17:07   terribleness of the old thing that you [TS]

01:17:09   used to use which you just you never [TS]

01:17:11   really noticed like I was never a super [TS]

01:17:14   fan of laptop keyboards mainly because I [TS]

01:17:17   like mechanical keyboards because they [TS]

01:17:18   are the best [TS]

01:17:19   it's like man now if I have to choose [TS]

01:17:22   between the old-fashioned macbook pro [TS]

01:17:25   keyboard and the macbook keyboard like I [TS]

01:17:27   will I will positively choose that [TS]

01:17:29   macbook keyboard any day of the week [TS]

01:17:32   this hall typing on the old keyboard do [TS]

01:17:35   you think though that this machine would [TS]

01:17:37   last a few years for you [TS]

01:17:39   well [TS]

01:17:40   that depends essentially entirely on [TS]

01:17:42   what does my podcasting workflow look [TS]

01:17:45   like in the future there were a couple [TS]

01:17:48   of times that the macbook kind of [TS]

01:17:50   started out when i was editing a very [TS]

01:17:53   very complicated logic file towards the [TS]

01:17:56   end nothing major like nothing even [TS]

01:17:58   really worth complaining about but you [TS]

01:18:02   know as as these things happen like when [TS]

01:18:04   software updates occur software gets [TS]

01:18:07   bigger it takes more CPU cycles to run [TS]

01:18:09   and now if you change microphones like [TS]

01:18:11   you can start using bigger and bigger [TS]

01:18:13   files like there's a way I can imagine [TS]

01:18:15   that this particular macbook for me [TS]

01:18:18   might not be a product that would last [TS]

01:18:21   several years and i would have to [TS]

01:18:22   replace the computer at some point but [TS]

01:18:25   it really does feel entirely contingent [TS]

01:18:29   on assuming that i am doing podcasting [TS]

01:18:32   several years from now what does that [TS]

01:18:34   whole setup look like ideally I would [TS]

01:18:36   still love to transition all of that [TS]

01:18:38   into my ipad pro but I think there's a [TS]

01:18:41   variety of reasons why that is extremely [TS]

01:18:44   unlikely to occur mostly related to the [TS]

01:18:46   fact that i work with other people when [TS]

01:18:47   it comes to podcasting so it's not just [TS]

01:18:49   about the tools that I use it's about [TS]

01:18:51   tools that you can use with other people [TS]

01:18:53   and as far as I know there is currently [TS]

01:18:56   no professional grade ipad pro editing [TS]

01:19:01   software that also allows multiple users [TS]

01:19:03   to work on a single file and I imagine [TS]

01:19:06   that there probably won't be for ever [TS]

01:19:09   possibly well [TS]

01:19:11   Never Say Never Never Say Never but I'm [TS]

01:19:15   not gonna hold my breath on that one [TS]

01:19:17   so are you gonna wait for the next [TS]

01:19:18   macbook like forever [TS]

01:19:20   are you going to give it and buy a [TS]

01:19:21   little mag well I feel like at this [TS]

01:19:23   point i might as well wait and see what [TS]

01:19:26   the next announcements are going to be [TS]

01:19:27   isn't that what you said the last time [TS]

01:19:28   we spoke about it but I haven't got a [TS]

01:19:30   summer of traveling now [TS]

01:19:32   yeah I guess that's just like the [TS]

01:19:33   majority of my traveling is now done for [TS]

01:19:35   the year so it does it's not an issue [TS]

01:19:37   for me now I may as well wait because [TS]

01:19:39   they may read the adorable again you [TS]

01:19:43   know yeah like it's understand least [TS]

01:19:45   likely to happen but they might do it so [TS]

01:19:47   there's no point in me doing it now [TS]

01:19:49   until I can at least see what the [TS]

01:19:50   offerings are button the new macbook pro [TS]

01:19:53   row is going to have to offer [TS]

01:19:55   significant improvements me now to [TS]

01:19:57   consider that over the adorable who [TS]

01:20:00   interesting to hear because dragging [TS]

01:20:03   around this laptop this summer [TS]

01:20:05   I've really just don't want to keep [TS]

01:20:07   doing that anymore because also like [TS]

01:20:09   I've adjusted the way that I travel and [TS]

01:20:12   record what I'm traveling quite [TS]

01:20:13   significantly this year to the point [TS]

01:20:16   where I don't even know if I really need [TS]

01:20:17   the power anymore [TS]

01:20:19   hello I'm basically now I'm trying to [TS]

01:20:23   make sure that I never need to edit on a [TS]

01:20:25   plane which was something i used to do a [TS]

01:20:27   lot of but now I just don't want to do [TS]

01:20:29   that anymore because i found the value [TS]

01:20:32   in sleeping on airplanes right [TS]

01:20:34   oh yeah I was always mentioned to me [TS]

01:20:36   when you wherever you were travelling [TS]

01:20:37   like i'll be adding the shows on the on [TS]

01:20:38   the plane and I i never understood how [TS]

01:20:40   you could do that because it is a really [TS]

01:20:42   good thing to do if you have something [TS]

01:20:44   to do [TS]

01:20:45   look if I'm going to work everything is [TS]

01:20:47   good because it takes lots of time to do [TS]

01:20:49   so it helps the time go by [TS]

01:20:52   yeah it just seemed to me like it's a [TS]

01:20:54   poor environment spatially for doing [TS]

01:20:57   that kind of thing I feel like if I'm [TS]

01:20:58   editing a podcast even if i'm on a small [TS]

01:21:00   screen like I want to be able to have [TS]

01:21:01   both hands on the desk I want to have my [TS]

01:21:04   tablet in front of i want i want space [TS]

01:21:06   to do that i get there before me if I'm [TS]

01:21:08   ever gonna edit on a laptop it's never a [TS]

01:21:10   good environment right right so like it [TS]

01:21:13   doesn't matter if i'm adding a laptop in [TS]

01:21:15   my hotel room or on the plane it's never [TS]

01:21:17   good [TS]

01:21:18   so I may as well go with good and can't [TS]

01:21:21   do anything else you know [TS]

01:21:23   likewise like this really for me the [TS]

01:21:25   only thing i can do work was on a plane [TS]

01:21:27   is edit a podcast who because you never [TS]

01:21:30   know if you're gonna get internet even [TS]

01:21:32   photo you're going to eat sometimes even [TS]

01:21:34   if you pay for it doesn't matter you [TS]

01:21:36   know you may or may not get Wi-Fi on the [TS]

01:21:37   plane now the rule for flying is never [TS]

01:21:40   by the Wi-Fi just just don't do it [TS]

01:21:42   that's your rule that was the rule i [TS]

01:21:44   like to feel connected is part of the [TS]

01:21:46   loneliness problem you know she's okay [TS]

01:21:48   so I know I've now also I try and do my [TS]

01:21:53   best to get all of my editing done [TS]

01:21:55   before i leave and then when I am away [TS]

01:21:58   I don't seem to edit the shows that our [TS]

01:22:01   record really mean a lot of the time [TS]

01:22:04   I'm not even recording on my own [TS]

01:22:06   equipment anymore i'm recording of [TS]

01:22:07   somebody else's equipment and/or not [TS]

01:22:09   recording on the machine that I'm you [TS]

01:22:13   know that i have with me i'm recording [TS]

01:22:15   to a solid-state recorder on plane who [TS]

01:22:17   wore somebody else's computer is the way [TS]

01:22:19   that I seem to be doing it these days so [TS]

01:22:21   really like on it the show the trip i [TS]

01:22:24   just took the two podcasts that i [TS]

01:22:26   recorded I didn't edit one of them is [TS]

01:22:29   that it wasn't by stephen and the other [TS]

01:22:31   one I'm just recording to edit later [TS]

01:22:33   so in all honesty I don't really need a [TS]

01:22:37   big powerful machine anymore it feels [TS]

01:22:39   like but if the macbook pro is really [TS]

01:22:43   cool and is thinner and lighter to a [TS]

01:22:48   point that is close enough to the [TS]

01:22:50   macbook them i would consider that [TS]

01:22:53   machine because then i have closer to [TS]

01:22:56   the best of both worlds because I then [TS]

01:22:58   have something that's thinner and [TS]

01:22:59   lighter than what I have which is what [TS]

01:23:01   I'm looking for [TS]

01:23:02   plus I have the power hand if and when I [TS]

01:23:04   need it because if I do need it i'm [TS]

01:23:07   really gonna regret that [TS]

01:23:09   whoo-hoo so I'm still willing to wait [TS]

01:23:12   and see but right now I am leaning [TS]

01:23:15   adorable loo just because i am looking [TS]

01:23:19   to as you have spoken about just [TS]

01:23:21   optimize for thinnest and lightest [TS]

01:23:23   whenever you're traveling every pound [TS]

01:23:29   counts when i'm packing for stuff i'm [TS]

01:23:34   always obsessed with with trying to [TS]

01:23:37   really minimize the weight and and [TS]

01:23:40   sometimes when i'm in packing mode i [TS]

01:23:42   think am I going too far [TS]

01:23:44   I am I really trying to cut this down [TS]

01:23:46   too much and and cut out things that I [TS]

01:23:49   might want or that I might need later on [TS]

01:23:51   and the answer when i'm actually [TS]

01:23:53   traveling is always know what I'm [TS]

01:23:56   actually traveling i'm always looking at [TS]

01:23:57   stuff and thinking like I gotta cut this [TS]

01:23:59   out next time right i can i can do [TS]

01:24:01   without this and yes so when when you're [TS]

01:24:03   traveling a bunch every every ounce [TS]

01:24:08   counts and and the difference between [TS]

01:24:09   the macbook pro and the macbook really [TS]

01:24:12   does matter [TS]

01:24:13   like the smallness of it the thinness of [TS]

01:24:15   it the lightness of it [TS]

01:24:17   this is this is one case for this [TS]

01:24:19   machine that it I I do feel like Apple [TS]

01:24:21   make it keep making it thinner became [TS]

01:24:23   making it lighter it's great like go go [TS]

01:24:25   as close as you can to the sheet of [TS]

01:24:27   paper that we all know you want and and [TS]

01:24:29   I will I will go with you as long as I [TS]

01:24:32   can ultimately plug-in a microphone to [TS]

01:24:35   it i'm totally flying so talking about [TS]

01:24:38   having to get used to things like one [TS]

01:24:40   port my iphone to iphone you know very [TS]

01:24:47   exciting has been announced by the time [TS]

01:24:49   the show comes out i will have one [TS]

01:24:51   because i am going tomorrow as we record [TS]

01:24:55   this to pick it up at the store at early [TS]

01:24:58   o'clock in the morning [TS]

01:25:00   what's early o'clock in the morning 815 [TS]

01:25:02   is my reservation time that is pretty [TS]

01:25:04   early for you [TS]

01:25:05   what is pretty early to go to a store [TS]

01:25:07   yeah and you live on essentially [TS]

01:25:08   American east coast time [TS]

01:25:10   yeah it's it's nice and early but I want [TS]

01:25:12   to have my fun [TS]

01:25:13   you gotta have your phone this is part [TS]

01:25:14   of your job is part of my job I i would [TS]

01:25:16   i would legitimately consider it you're [TS]

01:25:19   responsible for you not to have a new [TS]

01:25:22   phone as soon as possible like this is [TS]

01:25:24   this is literally work i agree [TS]

01:25:26   completely with the phone definitely [TS]

01:25:28   because i feel like if people tuned in [TS]

01:25:31   to the shows where i talk about [TS]

01:25:32   technology news and I like you know I [TS]

01:25:34   just didn't get one they would kind of [TS]

01:25:37   be like is this guy that's my feeling [TS]

01:25:39   let's say Apple came out with a phone [TS]

01:25:41   that was just universally regarded as a [TS]

01:25:44   terrible phone the light you know they [TS]

01:25:45   do the announcements and they're like oh [TS]

01:25:47   this year we we made the back out of [TS]

01:25:49   soap and you know we went back to a low [TS]

01:25:51   resolution screen is 480p is is all [TS]

01:25:54   anybody needs and it's a thousand [TS]

01:25:57   dollars i would think you should still [TS]

01:25:59   buy that phone because it's part of your [TS]

01:26:01   job to talk about what are the phones [TS]

01:26:03   like even if you knew it was bad like [TS]

01:26:06   you are in a position where you just [TS]

01:26:08   have to buy a phone every year to talk [TS]

01:26:11   about it on the shows so i'm i'm very [TS]

01:26:13   glad to know that you're going to be [TS]

01:26:14   there at early o'clock in the morning to [TS]

01:26:17   get your little Mike hands around a new [TS]

01:26:20   phone has a quite big actually that's [TS]

01:26:22   why you go with plus exactly because i [TS]

01:26:24   can i can take that so AU game [TS]

01:26:28   are you sticking with your ancient [TS]

01:26:30   ancient ancient SE I mean it is ancient [TS]

01:26:34   at this point is very old guts inside of [TS]

01:26:37   that thing like ancient analog audio [TS]

01:26:40   devices friend of mine was a line i [TS]

01:26:42   really appreciated in the keynote so I [TS]

01:26:47   knew I knew this moment was going to [TS]

01:26:48   come when i bought the SE because i like [TS]

01:26:51   how this is going to be is going to be [TS]

01:26:53   an apple announcement they're going to [TS]

01:26:54   have a new phone and they're going to [TS]

01:26:56   have like a look at this it's all shiny [TS]

01:26:58   and new and I know my personality i do [TS]

01:27:01   like having the new things and like oh [TS]

01:27:04   here's some stuff we can demo i got i [TS]

01:27:06   knew this day was going to come and when [TS]

01:27:10   I was watching the presentation my [TS]

01:27:13   tagline for the iphone 7 like if they're [TS]

01:27:15   making an apple poster and slices iphone [TS]

01:27:17   7 at the top it has a beautiful picture [TS]

01:27:19   of the iphone then you can put a little [TS]

01:27:20   quote from cgpgrey on the bottom and [TS]

01:27:22   that quote would be most skippable [TS]

01:27:25   iphone generation ever this is the most [TS]

01:27:28   skippable 1i think they have ever made [TS]

01:27:31   like you usually when people complain [TS]

01:27:33   about the s generations like the 4s or [TS]

01:27:36   the 5s [TS]

01:27:37   I often think people just like don't [TS]

01:27:38   really understand the changes that have [TS]

01:27:40   occurred you know you like the for a7 [TS]

01:27:43   was like I looks the same it's not like [TS]

01:27:45   now the forest is an incredible [TS]

01:27:46   improvement over the floor [TS]

01:27:47   I just think those iphone 7 i am amazed [TS]

01:27:50   that they didn't call it like the iphone [TS]

01:27:52   6 e right or just throw some other [TS]

01:27:55   letter on on the back of it [TS]

01:27:56   I'm just to kind of amazed that they [TS]

01:27:58   bother calling it the iphone 7 in [TS]

01:28:00   retrospect that would have been a bad [TS]

01:28:01   idea because it would have been cooling [TS]

01:28:03   out the same design to rightfully well [TS]

01:28:07   this kind of goes into when I was [TS]

01:28:10   watching the presentation [TS]

01:28:11   there's there's a thing that sometimes [TS]

01:28:14   happens in presentations when someone's [TS]

01:28:15   trying really hard to convince you of a [TS]

01:28:17   thing and I just kept being aware like [TS]

01:28:19   how often and how much they were leaning [TS]

01:28:22   on words like new and revolutionary and [TS]

01:28:25   I can act [TS]

01:28:26   I was just like I think you're leaning [TS]

01:28:28   on these words harder than normal [TS]

01:28:29   because the reality is the exact reverse [TS]

01:28:32   of this now i understand that like on [TS]

01:28:35   the internals of the phone right it is [TS]

01:28:37   much faster that like the low-energy [TS]

01:28:39   processors look like a really cool [TS]

01:28:41   in addition there is actually longer [TS]

01:28:43   battery life which is like a miracle [TS]

01:28:45   from God in fact that the phone lasts [TS]

01:28:48   longer the waterproofing is well-liked [TS]

01:28:50   okay that's great it's a waterproof as [TS]

01:28:52   the previous generation watch was my [TS]

01:28:54   sort of understanding of it like all of [TS]

01:28:57   that stuff is is racial cameras to the [TS]

01:29:02   dual cameras and I was kind of [TS]

01:29:04   disappointed in that but that's that's [TS]

01:29:07   it's a slider the story and I feel up I [TS]

01:29:09   feel like watching that almost always [TS]

01:29:14   when the new phones come out I i have a [TS]

01:29:16   real visceral desire to be like man [TS]

01:29:18   there's a cool thing I want to get it [TS]

01:29:20   even if it's something like 3d touch as [TS]

01:29:23   I want to get the phone that has 3d [TS]

01:29:25   touch because i want to experience what [TS]

01:29:27   this is like what does Apple think this [TS]

01:29:29   is going to be how is this going to [TS]

01:29:30   change my interaction with the device [TS]

01:29:32   sometimes the answer is no like it [TS]

01:29:34   doesn't really matter at all but this [TS]

01:29:37   phone i feel like okay I the only thing [TS]

01:29:42   that to me is a real draw is the dual [TS]

01:29:47   camera system that that is the only [TS]

01:29:49   thing i can point to which would be like [TS]

01:29:50   man it would be awesome to have that [TS]

01:29:53   dual camera system but when I think [TS]

01:29:57   about the place of the phone in my life [TS]

01:30:02   now I'm really happy with having a [TS]

01:30:06   smaller phone and if Apple had actually [TS]

01:30:11   made this generations phone [TS]

01:30:13   significantly lighter or significantly [TS]

01:30:15   smaller with us with the seven plus i [TS]

01:30:19   could have maybe talked myself into [TS]

01:30:21   getting it but this is the one year was [TS]

01:30:25   like ads essentially the same weight and [TS]

01:30:26   it's exactly the same size and so it's [TS]

01:30:29   really a question of do I want to have [TS]

01:30:31   something bigger in my pocket for in [TS]

01:30:37   comparison to the 60 like a [TS]

01:30:39   significantly upgraded camera the [TS]

01:30:41   biggest knock against the sec is the [TS]

01:30:43   camera is like okay it's not fantastic [TS]

01:30:46   anything it's ok but switching from that [TS]

01:30:48   to the dual camera system would be a [TS]

01:30:49   hell of an improvement but i feel like i [TS]

01:30:52   am really happy with [TS]

01:30:54   the move that I have made to try to [TS]

01:30:56   minimize the centrality of the phone in [TS]

01:31:01   my life and I feel doubly secure in this [TS]

01:31:04   after this past summer where whenever [TS]

01:31:09   I'm traveling a lot of the stuff that I [TS]

01:31:11   do to normally lockdown the phone that [TS]

01:31:14   you know people think I'm crazy about [TS]

01:31:15   like turning off notifications from all [TS]

01:31:17   kinds of stuff disabling the appstore [TS]

01:31:19   disabling safari like turning off [TS]

01:31:22   absolutely everything that buzzes or [TS]

01:31:24   makes noise when I'm traveling I have to [TS]

01:31:28   loosen up a bunch of those restrictions [TS]

01:31:30   because otherwise it's just it's just [TS]

01:31:32   too inconvenient because I'm in too many [TS]

01:31:33   situations where like I need to [TS]

01:31:35   communicate with someone now and my [TS]

01:31:37   usual three-day response time too and I [TS]

01:31:40   message is not had a quick like when [TS]

01:31:41   you're trying to meet up with somebody [TS]

01:31:42   or I need to get notifications or I need [TS]

01:31:45   to look up something on on safari I've [TS]

01:31:48   come off of a summer of having the phone [TS]

01:31:51   be more central in my life than it [TS]

01:31:53   normally was [TS]

01:31:54   and now that I've pulled that back again [TS]

01:31:57   I feel like no I really like having a [TS]

01:31:59   phone that does fewer and fewer things [TS]

01:32:03   rather than the more things and I think [TS]

01:32:06   that like this 7 plus is a phone that [TS]

01:32:09   calls to you to do more with it like it [TS]

01:32:13   it its size asks of you to do more with [TS]

01:32:17   it and if it's in in your pocket as his [TS]

01:32:19   huge device like it its it's just more [TS]

01:32:22   of a focus so i feel like i'm really on [TS]

01:32:25   on board with the idea of like [TS]

01:32:27   minimizing the phone in my life and the [TS]

01:32:32   SE fits into that perfectly [TS]

01:32:35   I like having the smaller device I just [TS]

01:32:39   for comparison i was kind of playing [TS]

01:32:41   around with my wife's phone to see it's [TS]

01:32:42   been a long time since I've used that [TS]

01:32:44   sighs phone like I maybe I could go back [TS]

01:32:46   to the middle sized phone and against [TS]

01:32:48   like boy do I hate this size the size [TS]

01:32:50   for me is just the exact wrong size [TS]

01:32:51   really don't like it [TS]

01:32:54   so yeah I find myself in this funny [TS]

01:32:56   position of this is the first time [TS]

01:32:59   apple has released a generation of phone [TS]

01:33:02   that i feel like i am unconvinced to [TS]

01:33:05   switch products [TS]

01:33:06   I understand [TS]

01:33:08   and what you're saying but I don't agree [TS]

01:33:11   with what you're saying to convince me [TS]

01:33:12   I'm wrong but no I mean success it's not [TS]

01:33:15   that is a foolish errand was gonna but I [TS]

01:33:18   mean like I be happy to buy another [TS]

01:33:20   phone if you could like if you could [TS]

01:33:21   convince me I obviously I'd been at my [TS]

01:33:23   point here isn't to convince you it's [TS]

01:33:26   just a state my opinion like I [TS]

01:33:28   understand what you're saying about most [TS]

01:33:30   skippable on the surface of it but i [TS]

01:33:33   think that a lot of the component parts [TS]

01:33:35   that they changed make this as [TS]

01:33:38   compelling and iphone upgrade as any [TS]

01:33:40   other part by not changing the design [TS]

01:33:43   like the actual hardware design it takes [TS]

01:33:46   in people's mind for one reason or [TS]

01:33:47   another and for you that is you want [TS]

01:33:51   something physically smaller to hold so [TS]

01:33:54   that's your issue if they would have [TS]

01:33:55   done what everybody expects them to do [TS]

01:33:57   next time which is to reduce the bezels [TS]

01:34:01   who this would have been a perfect for [TS]

01:34:04   you because I mean when you break it [TS]

01:34:06   down the screen is wei brian has the [TS]

01:34:08   wider color gamut like what we used to [TS]

01:34:11   one are pants who the camera is [TS]

01:34:13   significantly better no matter what one [TS]

01:34:15   you go with including the front-facing [TS]

01:34:17   camera it is incredibly more powerful [TS]

01:34:20   and has longer battery life has stereo [TS]

01:34:22   speakers waterproofing like there is a [TS]

01:34:26   ton of stuff here which is very [TS]

01:34:29   interesting which I think makes for a [TS]

01:34:32   bit bigger than s update would usually [TS]

01:34:34   be but the fact that it's in the same [TS]

01:34:39   kind of hardware case by and large makes [TS]

01:34:43   it a less compelling fun for you like [TS]

01:34:44   because I think that no matter what they [TS]

01:34:46   did [TS]

01:34:47   unless they would have made it smaller [TS]

01:34:49   you would never bought it i mean that [TS]

01:34:54   they have all of the parts here that [TS]

01:34:56   would usually make you upgrade we had [TS]

01:34:59   cameras by far and away the biggest draw [TS]

01:35:01   that that's that's the thing that's the [TS]

01:35:03   biggest pulp the the waterproofing is [TS]

01:35:06   like well I've never really had a [TS]

01:35:08   problem with water around my phone i [TS]

01:35:10   don't take my phone to the beach because [TS]

01:35:12   i don't like to go to the beach and now [TS]

01:35:13   you can [TS]

01:35:14   I'm gonna go to finish with my first [TS]

01:35:16   like for example i listen to podcast in [TS]

01:35:18   the bathroom in the shower right you can [TS]

01:35:22   just have your phone in the shower [TS]

01:35:24   cubicle with no problem if it seemed [TS]

01:35:26   like I think you don't understand how I [TS]

01:35:28   prefer not to use my phone like I I [TS]

01:35:32   wouldn't want to bring my phone into the [TS]

01:35:33   shower with me even if it was waterproof [TS]

01:35:35   again a thing I'm today I'm really gonna [TS]

01:35:38   have to underscore the point that i'm [TS]

01:35:39   not trying to explicitly convince you [TS]

01:35:43   right right right I'm just making my [TS]

01:35:45   case I know what I know what you're [TS]

01:35:47   saying and I i agree that I think people [TS]

01:35:49   over value a physical design change that [TS]

01:35:54   people just like that it looks different [TS]

01:35:56   you know and that's just that's the [TS]

01:35:58   thing that humans value and that that's [TS]

01:35:59   totally fine and I think that does add a [TS]

01:36:02   bit to the underwhelming this of it but [TS]

01:36:05   it's interesting that that for me anyway [TS]

01:36:06   this is a point at which i would want a [TS]

01:36:09   physical design change not because I [TS]

01:36:11   feel like oh this phone looks old but [TS]

01:36:14   because i want a design change that [TS]

01:36:16   would be a utility improvement and it's [TS]

01:36:18   like I'm in this woman is awkward [TS]

01:36:20   position of the size that i like is to [TS]

01:36:25   like too big around the screen and too [TS]

01:36:27   heavy around the screen and like i said [TS]

01:36:31   i suspect i don't i don't know but i [TS]

01:36:34   I've the more i think about it i have i [TS]

01:36:37   have this like nagging feeling that [TS]

01:36:41   maybe the iphone SE e was a one-off [TS]

01:36:45   device that maybe apple won't ever make [TS]

01:36:49   a phone in this size again and part of [TS]

01:36:53   that is just wondering about if next [TS]

01:36:55   year they bring in the bezels and bring [TS]

01:36:57   it a lot closer to a piece of glass that [TS]

01:37:00   maybe they decide that this is enough of [TS]

01:37:02   a change that people who want smaller [TS]

01:37:06   phones are also happy but everybody [TS]

01:37:08   still gets big screens and it may very [TS]

01:37:10   well be the case if they bring in the [TS]

01:37:12   bezels like oh then i will find the [TS]

01:37:14   regular size totally acceptable but I i [TS]

01:37:17   think i may be using a dead phone which [TS]

01:37:20   is even more of a push for me to like I [TS]

01:37:24   always feel like I'm happy to kind of [TS]

01:37:25   get on board with the future and if this [TS]

01:37:27   phone [TS]

01:37:28   the phone that will never be updated [TS]

01:37:29   then why don't you just get used to the [TS]

01:37:31   different thing now instead of waiting [TS]

01:37:33   until you absolutely have to like I'm [TS]

01:37:35   I'm okay with that but even still I just [TS]

01:37:37   don't I don't feel the desire to have [TS]

01:37:39   the seven plus in my pocket when i'm at [TS]

01:37:44   the gym for the next year right which is [TS]

01:37:47   one of the places where the phone [TS]

01:37:48   bothers me the most and in terms of size [TS]

01:37:51   and using it or like just a bunch of [TS]

01:37:54   places where that is the case but no [TS]

01:37:57   I've been talking to a few people about [TS]

01:37:58   whether they like because of course you [TS]

01:38:01   know when you're known as the tech [TS]

01:38:02   person in your circle everybody asks you [TS]

01:38:04   questions about should they should they [TS]

01:38:06   not get the things and i find this a [TS]

01:38:09   difficult phone to pitch to people [TS]

01:38:12   especially if they're just going for the [TS]

01:38:14   regular phone sighs I like they have a [TS]

01:38:16   6s and they know and they want to know [TS]

01:38:18   if they should get the seven and kind of [TS]

01:38:20   talking through with them its I feel [TS]

01:38:22   like it's it's a little hard to point to [TS]

01:38:24   a particular thing to be like this is an [TS]

01:38:26   awesome reason why you should get this [TS]

01:38:27   phone so that that's why i like my [TS]

01:38:30   tagline is most capable phone ever so [TS]

01:38:32   for me again so I don't agree i think [TS]

01:38:35   there are a lot of great reasons but I'm [TS]

01:38:38   not pushing this one so hard on people [TS]

01:38:39   because i also have to tell them that [TS]

01:38:41   things are going away and I just can't [TS]

01:38:43   afford to have that conversation with [TS]

01:38:44   people [TS]

01:38:45   yeah what the other thing which we don't [TS]

01:38:47   know at this point which is my [TS]

01:38:50   particular real side I at the at the [TS]

01:38:54   phone and of course this video we don't [TS]

01:38:56   know because they're not in our hands [TS]

01:38:57   yet but man when they started talking [TS]

01:39:00   about that solid-state home button is [TS]

01:39:01   gonna suck [TS]

01:39:02   I have no dad was gonna suck so bad I so [TS]

01:39:05   upset about this that that that's the [TS]

01:39:07   thing to me which is like no matter how [TS]

01:39:09   much you love a camera do you press the [TS]

01:39:12   home button more than you use the camera [TS]

01:39:15   was like yes by a factor of a thousand [TS]

01:39:18   ok and so if and when Apple produces [TS]

01:39:23   they're all glass no bezel phone and [TS]

01:39:26   there's some home button that you just [TS]

01:39:28   have to get used to because there's no [TS]

01:39:29   moving parts and apple has finally [TS]

01:39:31   achieved the dream dreams like okay fine [TS]

01:39:33   i'll move then but that home button like [TS]

01:39:35   I just worry about the first generation [TS]

01:39:38   of it with RSI issues it's like [TS]

01:39:41   that's the kind of thing where like I [TS]

01:39:42   don't want to board the future if it's [TS]

01:39:44   going to physically hurt like it's just [TS]

01:39:47   I haven't heard anybody say like wow [TS]

01:39:49   this home button is really convincing in [TS]

01:39:51   the illusion of its clicking so that [TS]

01:39:54   that to me is one major major potential [TS]

01:39:57   downside to it like i'll be super [TS]

01:39:59   curious to go into an apple store [TS]

01:40:02   probably if i'm near one on friday like [TS]

01:40:03   I'll wander in just to see if i can i [TS]

01:40:05   can see what it actually feels like in [TS]

01:40:07   person but i'm not i'm not holding out [TS]

01:40:09   my hopes up like oh boy it's an amazing [TS]

01:40:11   new home button that i'm going to click [TS]

01:40:13   hundreds of times a day in a slightly [TS]

01:40:15   uncomfortable way that will accelerate [TS]

01:40:17   overtime to greater and greater [TS]

01:40:19   discomfort [TS]

01:40:20   yeah I'm unconvinced about this I yeah [TS]

01:40:24   i'm just not sure I don't know if it's [TS]

01:40:27   necessarily gonna cause too much [TS]

01:40:29   discomfort because it would just be like [TS]

01:40:32   3d touch which if i can set its [TS]

01:40:33   superlight like my 3d touches at the [TS]

01:40:36   lightest injuries i barely have to do it [TS]

01:40:39   it basically like for me it just feels [TS]

01:40:43   like I just need to rest my finger on [TS]

01:40:45   the screen for a little longer than [TS]

01:40:46   normal and 3d touch will activate them [TS]

01:40:49   if I can do that then I'll be fine with [TS]

01:40:51   it [TS]

01:40:51   my feeling is just I know it's not going [TS]

01:40:53   to be a satisfying clip [TS]

01:40:55   yeah the way it's described like people [TS]

01:40:57   describing it as like the whole phone [TS]

01:40:58   kind of shaken and let you know that [TS]

01:41:00   doesn't sound good at all [TS]

01:41:02   I'll find out alright yes but what about [TS]

01:41:06   the atoms will be terrible [TS]

01:41:08   what about the Apple watch I know that [TS]

01:41:09   you are very happy Apple watch user you [TS]

01:41:12   considering upgrading oh yeah that there [TS]

01:41:15   for me was an instant by see this isn't [TS]

01:41:17   a I don't understand you anymore [TS]

01:41:20   instant buy on the Apple watch my like [TS]

01:41:23   that makes even less admit I need you to [TS]

01:41:26   try and explain that matter and a way [TS]

01:41:28   that makes sense in your brain cause [TS]

01:41:29   that doesn't make sense in mine [TS]

01:41:31   ok why do you think it doesn't make [TS]

01:41:32   sense it's the same like nothing in [TS]

01:41:35   there is like a must-have it's the same [TS]

01:41:38   stuff faster processor but a [TS]

01:41:40   waterproofing exactly what's in the [TS]

01:41:43   iphone it doesn't look any different [TS]

01:41:45   it's thicker it's actually thicker who [TS]

01:41:48   the battery life is better right [TS]

01:41:51   well what then what it what do you mean [TS]

01:41:54   what like I'm [TS]

01:41:55   my very happy Apple watch user as I'm a [TS]

01:41:58   very happy iphone user right right and [TS]

01:42:02   so I feel like I do want the gps in the [TS]

01:42:06   water and the watch like that is [TS]

01:42:08   definitely a feature that I want I've [TS]

01:42:10   been doing a bunch of running and in the [TS]

01:42:12   theme of how can i remove the phone from [TS]

01:42:16   the centrality of my life [TS]

01:42:18   the gps while doing some exercise [TS]

01:42:21   outside that is actually a big feature [TS]

01:42:22   for me like that is definitely a thing [TS]

01:42:24   that I want to have so it's like tick [TS]

01:42:27   mark for that one and i'm also happier [TS]

01:42:29   to pay for the much brighter screen and [TS]

01:42:32   little bit of improved battery life like [TS]

01:42:34   that is one thing where like this summer [TS]

01:42:36   in particular was aware that the the [TS]

01:42:39   perhaps the least optimal situation in [TS]

01:42:42   which to try to read the face of an [TS]

01:42:44   Apple watch is if you are standing in [TS]

01:42:46   the desert at high noon with sunglasses [TS]

01:42:49   on and you go to check something on your [TS]

01:42:51   watch [TS]

01:42:52   it's going to be a real hard read on [TS]

01:42:53   that screen i understand that is perhaps [TS]

01:42:55   the most sub optimal situation in which [TS]

01:42:58   to ever read an Apple watch [TS]

01:43:00   I like that standing in the desert at [TS]

01:43:01   high noon makes you sound like you're on [TS]

01:43:03   a Vision Quest maybe I was ok while [TS]

01:43:05   eating mushrooms also makes it very [TS]

01:43:07   difficult [TS]

01:43:07   yeah basically Apple watch it looks like [TS]

01:43:10   a painting but there are enough times [TS]

01:43:15   even just in the UK i'm aware like if [TS]

01:43:16   i'm outside that the watch face is not [TS]

01:43:19   super easy to read and in the Sun so [TS]

01:43:21   it's like a great you made the screen [TS]

01:43:23   brighter it's a little bit easier to [TS]

01:43:24   read I am I'm happy to go along with [TS]

01:43:26   that the the waterproofing thing is not [TS]

01:43:29   a huge deal for me because I don't do [TS]

01:43:31   swimming and i have already been wearing [TS]

01:43:34   this watch for you know whatever it is a [TS]

01:43:36   year and a half in the shower without [TS]

01:43:37   any problems at all but I'm also feeling [TS]

01:43:40   like a little faster with the processor [TS]

01:43:43   i'm also happy for that [TS]

01:43:44   so this is all thumbs up for me like [TS]

01:43:46   Apple watch better without any [TS]

01:43:50   significant downside I don't really care [TS]

01:43:52   about the thickness i'm actually I wish [TS]

01:43:55   Apple would make a bigger Apple watch [TS]

01:43:56   I think they should have like a 40 with [TS]

01:43:59   44 millimeter version Rex's like 38 42 [TS]

01:44:02   44 that's what i would want so I know I [TS]

01:44:04   don't mind the business at all so to me [TS]

01:44:06   I see like no downside [TS]

01:44:08   all upside no-brainer new watch ordered [TS]

01:44:12   delivered tomorrow hopefully it didn't [TS]

01:44:15   convince me I'm not trying to convince [TS]

01:44:17   you Mike I'm just taking four hits [TS]

01:44:19   haha alright so what you can do with [TS]

01:44:22   your old watch then you know how you [TS]

01:44:24   have to watch that you have to watch it [TS]

01:44:25   on you [TS]

01:44:26   ok so i was wondering about this right [TS]

01:44:28   it did occur to me like out what am I [TS]

01:44:30   gonna do with two watches I i have no [TS]

01:44:31   idea what to do with it but I realized [TS]

01:44:34   in a stroke of genius but i dunno what [TS]

01:44:38   to do with two watches can you guess [TS]

01:44:40   what i'm going to do with two watches [TS]

01:44:41   Mike you gonna challenge one of the [TS]

01:44:44   night and then put the other one when [TS]

01:44:45   you go to sleep [TS]

01:44:46   bingo daywatch Night Watch and you wanna [TS]

01:44:51   know why this is absolutely genius can [TS]

01:44:53   tell you can tell you put another thing [TS]

01:44:55   that really sold this to me ok was ok so [TS]

01:44:57   for it for listeners just so you don't [TS]

01:45:00   think I'm totally crazy in case you're [TS]

01:45:01   unaware i am one of those people who [TS]

01:45:03   sleeps with the Apple watch because I [TS]

01:45:06   discovered what I tried sleeping without [TS]

01:45:08   a watch that nighttime gray half wakes [TS]

01:45:13   up and check the time on his watch [TS]

01:45:15   without daytime gray ever knowing that [TS]

01:45:18   this is an activity that occurs when i [TS]

01:45:20   try to sleep without wearing a watch [TS]

01:45:22   like I did the first few times with the [TS]

01:45:23   Apple watch [TS]

01:45:24   i discovered that i wake up in the [TS]

01:45:25   middle of the night wondering what time [TS]

01:45:26   it is like so obviously sleeping me is [TS]

01:45:29   actually checking the time because if i [TS]

01:45:31   wear the watch this doesn't happen so I [TS]

01:45:33   have to wear a watch it not wait let me [TS]

01:45:35   let me go over that once more because I [TS]

01:45:38   didn't fully understand it but I think I [TS]

01:45:40   caught it [TS]

01:45:40   mhm you were when you weren't wearing a [TS]

01:45:43   watch [TS]

01:45:44   waking up and wanted to check the time [TS]

01:45:46   but then when you started wearing it [TS]

01:45:48   again you never had this feeling [TS]

01:45:50   yeah so when I bought the apple watch [TS]

01:45:52   interesting i put it on the nightstand [TS]

01:45:56   as you did to charge it overnight and i [TS]

01:45:58   would wake up several times in the night [TS]

01:46:01   and yeah it took me a little while to [TS]

01:46:05   figure out that if I wore the watch [TS]

01:46:07   overnight this didn't happen but you're [TS]

01:46:10   still waking up it's not like the watch [TS]

01:46:11   was keeping you asleep [TS]

01:46:12   it's just it's like when you when you [TS]

01:46:14   live with any other person you you see [TS]

01:46:16   this interesting phenomenon that a [TS]

01:46:17   person can be awake without really being [TS]

01:46:21   fully booted [TS]

01:46:22   up yeah like this like this is a thing [TS]

01:46:24   that I find very interesting after that [TS]

01:46:28   I sort of you know joke with my wife [TS]

01:46:29   about having some interaction with the [TS]

01:46:31   other wife right which is her not fully [TS]

01:46:34   awake but like awake enough to kind of [TS]

01:46:37   interact or like make a little request [TS]

01:46:39   or something but she's not conscious [TS]

01:46:41   really yeah i find that person to be a [TS]

01:46:43   lot less polite [TS]

01:46:45   there's a there's a bunch of funny [TS]

01:46:46   things with this but so as in Grace's go [TS]

01:46:48   out the window [TS]

01:46:49   yeah because you're dealing with like [TS]

01:46:51   the cerebral cortex isn't there [TS]

01:46:53   you're dealing with lower parts of the [TS]

01:46:55   brain and so I assume that this is [TS]

01:46:57   what's happening with me while I'm [TS]

01:46:58   sleeping that I'm I'm not fully booting [TS]

01:47:02   up into consciousness but some part of [TS]

01:47:04   me is awake enough and wants to be aware [TS]

01:47:07   of what the time is [TS]

01:47:08   and this also makes sense with the [TS]

01:47:10   behavior that i I've had for as long as [TS]

01:47:14   i can remember is if I really focus on [TS]

01:47:18   the time that i need to wake up in the [TS]

01:47:20   morning I can pretty often just wake up [TS]

01:47:24   without the alarm clock like I can wake [TS]

01:47:25   up before the alarm goes off they always [TS]

01:47:28   used to wonder like that doesn't make [TS]

01:47:29   any sense [TS]

01:47:31   like how can I keep track of time [TS]

01:47:32   accurately 48 hours while I'm asleep is [TS]

01:47:35   like the answer is that i'm not i think [TS]

01:47:37   that is just what happens is some part [TS]

01:47:39   of me is looking at the clock and was [TS]

01:47:40   like all right this is when we want to [TS]

01:47:41   get up and now let's start the boot up [TS]

01:47:43   process into consciousness so that's [TS]

01:47:46   just my guess about what's occurring [TS]

01:47:47   this is explaining the behavior because [TS]

01:47:49   otherwise i wouldn't really have a [TS]

01:47:50   reason to wear the watch at night like I [TS]

01:47:52   don't you know i'm not i'm not doing [TS]

01:47:54   like health tracking at night or [TS]

01:47:56   anything which i do think it's something [TS]

01:47:57   that Apple should build into the watch [TS]

01:47:58   do you not do this story [TS]

01:48:00   why would you not do that if you are any [TS]

01:48:02   wearing it because I i use with a call i [TS]

01:48:06   use sleep cycle on the phone as the as [TS]

01:48:10   my sleep tracking thing because that is [TS]

01:48:12   tied into an alarm that tries to predict [TS]

01:48:14   the best time to wake you for not waking [TS]

01:48:15   up automatically but it doesn't do [TS]

01:48:16   anything through the watch it sits on [TS]

01:48:18   the phone only and it works really well [TS]

01:48:20   but I think Apple should build in sleep [TS]

01:48:23   tracking into the watch but that means [TS]

01:48:24   they need to expand the battery life [TS]

01:48:25   significantly which I don't think [TS]

01:48:27   they're going to do but I really think [TS]

01:48:28   that they should do it anyway so the one [TS]

01:48:31   thing that did occur to me which is a [TS]

01:48:32   little bit of a problem is that [TS]

01:48:35   Apple watch is really bright at night [TS]

01:48:38   like again it when you're dealing with [TS]

01:48:39   any source of light in a completely dark [TS]

01:48:41   room it's suddenly very bright now I [TS]

01:48:44   have a special night time face that i [TS]

01:48:47   use have you ever seen my nighttime [TS]

01:48:49   facebook i don't know if i have not at [TS]

01:48:51   nighttime you have shown me in the [TS]

01:48:52   daytime [TS]

01:48:53   okay i'll send you a send you a copy of [TS]

01:48:55   what it looks like right now but I have [TS]

01:48:57   this nighttime face that i use but even [TS]

01:48:58   then it can still be quite right but [TS]

01:49:00   then I realized okay brilliant if I have [TS]

01:49:01   to Apple watches this is genius i'm [TS]

01:49:04   going to solve two problems at once one [TS]

01:49:07   of which is that when you do decide to [TS]

01:49:10   sleep with the Apple watch you need to [TS]

01:49:11   be aware of charging it more frequently [TS]

01:49:14   during the day so essentially like if I [TS]

01:49:16   take a shower or if there's some kind of [TS]

01:49:17   little break i'll throw the the watch on [TS]

01:49:19   the charger for a little bit and that's [TS]

01:49:20   annoying [TS]

01:49:21   I don't really like to have to think [TS]

01:49:22   about that I want to eliminate the [TS]

01:49:24   number of things that I ever have to [TS]

01:49:25   think about if I have two watches like [TS]

01:49:27   oh great i can just swap this [TS]

01:49:29   we're at night time i will pick up the [TS]

01:49:32   watch that has been charging all day and [TS]

01:49:34   in the morning I pick up the watch that [TS]

01:49:35   has been charging all night and then [TS]

01:49:36   plus extra bonus it means on the new [TS]

01:49:40   watch i can just set the brightness to [TS]

01:49:42   maximum and never think about it and on [TS]

01:49:44   the nighttime watch I can crank down the [TS]

01:49:46   brightness two notches never think about [TS]

01:49:49   it because i'm not going to be wearing [TS]

01:49:50   that watch during the day so it'll be [TS]

01:49:51   even dimmer at night so boom perfect [TS]

01:49:55   solution to watches they watch Night [TS]

01:49:59   Watch [TS]

01:50:07   just don't understand do you seriously [TS]

01:50:14   not understand this not what I don't [TS]

01:50:17   understand is the iphone and apple watch [TS]

01:50:20   argument like y1 is not new and the [TS]

01:50:24   other is new that I don't get I really [TS]

01:50:27   don't get that why don't you get that I [TS]

01:50:28   don't understand because you see you [TS]

01:50:35   can't even articulate your thoughts [TS]

01:50:36   no because like you're you're feeling [TS]

01:50:39   about it right this is out of the show [TS]

01:50:40   now because I can't be bothered to have [TS]

01:50:42   this argument in the show it like you're [TS]

01:50:45   saying it's the most skippable iphone [TS]

01:50:48   right and i even saying that like it's [TS]

01:50:51   just like a categorical thing little not [TS]

01:50:53   just a for gray right since the most [TS]

01:50:56   simple but the apple watch has the all [TS]

01:51:00   of the enhancements of the Apple watch [TS]

01:51:02   look exactly the same as enhancements to [TS]

01:51:04   the iphone right they didn't change the [TS]

01:51:06   way it looked right made think they put [TS]

01:51:08   more battery life in it but they gave it [TS]

01:51:10   a GPS which I guess you could say it's [TS]

01:51:11   kind of like the camera [TS]

01:51:13   yeah yeah you could say that easily [TS]

01:51:14   write about like ever every advancement [TS]

01:51:18   is just the same as what the iphone has [TS]

01:51:21   but yet for some reason the iphone is [TS]

01:51:24   capable but the apple watch is not well [TS]

01:51:27   I feel like at this point you're so [TS]

01:51:29   consumed your to watch idea haha that [TS]

01:51:34   that it's made it a must-buy haha i [TS]

01:51:39   think that's it [TS]

01:51:40   I think I cracked it you had this idea [TS]

01:51:42   the two watches i hate to ruin this this [TS]

01:51:46   scheming of yours here but i only [TS]

01:51:48   thought of this idea after i had already [TS]

01:51:49   pre-ordered the watch i don't understand [TS]

01:51:53   get it why don't you just got SE brain [TS]

01:51:56   well your problem but there's also a [TS]

01:51:59   question of our are you asking if you [TS]

01:52:05   didn't ask if I would give like a [TS]

01:52:06   subtitle to the apple watch and I think [TS]

01:52:10   you could make easily the same argument [TS]

01:52:12   that for consumers the second generation [TS]

01:52:16   Apple watch presuming that you already [TS]

01:52:18   own an Apple watch [TS]

01:52:20   is also the most capable Apple watch [TS]

01:52:23   ever i think you could totally make that [TS]

01:52:25   argument but like that that's why i [TS]

01:52:28   think that the context of the phone [TS]

01:52:30   argument is a little bit different [TS]

01:52:32   because there's a bit of a presumption [TS]

01:52:33   like everybody already has a phone and [TS]

01:52:35   it's only a question of if they're going [TS]

01:52:36   to get a new phone right [TS]

01:52:38   the apple watch is a different sort of [TS]

01:52:40   market and I think for most people if [TS]

01:52:44   you already own an Apple watch there is [TS]

01:52:46   almost certainly not a compelling reason [TS]

01:52:49   to buy another Apple watch right like I [TS]

01:52:52   got my I got my mom and apple watch as a [TS]

01:52:55   present a while back for mother's day [TS]

01:52:57   and so I before this before the [TS]

01:53:01   presentation i just kind of assumed like [TS]

01:53:03   I'm gonna buy my Mom another Apple watch [TS]

01:53:05   as a present after the presentation I [TS]

01:53:07   thought but there's nothing in there [TS]

01:53:09   that my mom needs that really matters [TS]

01:53:11   for her [TS]

01:53:12   so like I am skipping the apple watch [TS]

01:53:15   for my mom because it will make no [TS]

01:53:17   difference to her if she has the apple [TS]

01:53:19   watch two or the apple watch one makes [TS]

01:53:21   no difference [TS]

01:53:22   so I think you can easily say Apple [TS]

01:53:24   watch to also most capable Apple watch [TS]

01:53:27   ever but i but i personally want two of [TS]

01:53:32   the features that are on the Apple watch [TS]

01:53:34   actually three of the features battery [TS]

01:53:37   life brighter screen gps and after [TS]

01:53:41   having purchased it realized that my to [TS]

01:53:43   watch idea is absolute genius so for me [TS]

01:53:46   it's a it's just a total win total in [TS]

01:53:48   every way i really hope tomorrow that i [TS]

01:53:51   put that on your hand and you go out wit [TS]

01:53:55   with people I oh I hope so too because [TS]

01:53:59   like I would rather have a thing that I [TS]

01:54:01   think is better right yeah yeah okay [TS]

01:54:04   there's no there's no downside and that [TS]

01:54:06   way i want to be proved that you want to [TS]

01:54:08   be proven wrong right like ideally yeah [TS]

01:54:10   exactly be great what you really don't [TS]

01:54:13   what we really don't want to meet that [TS]

01:54:15   fine and tomorrow yeah great was right [TS]

01:54:17   that's exactly it i am I do not want to [TS]

01:54:20   be right when i see it tomorrow I want [TS]

01:54:24   nothing more than on the next episode of [TS]

01:54:26   cortex to be telling you about how much [TS]

01:54:29   i love the iphone 7 plus that is optimal [TS]

01:54:33   out [TS]

01:54:34   come is when we record the next show we [TS]

01:54:37   have a whole big section about how two [TS]

01:54:38   weeks ago gray didn't know what the hell [TS]

01:54:40   he was talking about em now [TS]

01:54:43   yeah I hope so me too [TS]