Cortex 37: Doomsday Bunker


  iOS 10 is here and you know this full [TS]

  well because i have been sending you [TS]

  lots of stickers [TS]

  yeah it's great this is just what I [TS]

  feared [TS]

  it's brilliant isn't it i can send you [TS]

  stickers i can cover up your disapproval [TS]

  with more stickers [TS]

  yeah this is the thing i didn't quite [TS]

  realize is how terrible this can look [TS]

  because you can just keep piling [TS]

  stickers on top of other stickers and [TS]

  make it really look like garbage [TS]

  no that's the good thing because you can [TS]

  create like amazing images I just [TS]

  putting wall stickers over [TS]

  no this is not this is not the amazing [TS]

  thing what I'm hoping like is that this [TS]

  is a fad [TS]

  just like with other people I know who [TS]

  have installed iOS 10 it's the same [TS]

  thing like when the watch first came out [TS]

  that everybody's having fun sort of [TS]

  ironically or send me ironically sending [TS]

  each other those watch emoji faces i'm [TS]

  feeling like i hope this is a phase with [TS]

  iMessage where I'm getting messages sent [TS]

  with lasers right that don't require [TS]

  lasers at all and that everybody's just [TS]

  doing it because it's fun in the [TS]

  beginning but you have rapidly stickered [TS]

  me out with all of your stickers so I'm [TS]

  hoping this is the phase for you too and [TS]

  you'll you'll grow out of it [TS]

  we've known each other for two years now [TS]

  that way takes about that all the time [TS]

  yeah long time we've been friends since [TS]

  I quit my job and that's that was about [TS]

  two years ago now [TS]

  oh yeah that's right that would be the [TS]

  marker do you think I'm gonna get bored [TS]

  of this know what do you think [TS]

  however feel free to jump in my heart of [TS]

  hearts I don't think you're going to get [TS]

  bored of this it may be a fat and people [TS]

  may get bored of it i will not get bored [TS]

  of it [TS]

  yeah i think that's that's what's gonna [TS]

  happen i think your rainbow stickers [TS]

  over my emoticon disapproval faces i [TS]

  think that's going to be a thing that [TS]

  happens forever their disapproval faces [TS]

  stickers too but I don't want a [TS]

  disapproving face sticker I want to do [TS]

  an old-fashioned with characters on the [TS]

  keyboard [TS]

  no because you can put your disapproval [TS]

  over the top of the message it is [TS]

  proving handcrafting my motive [TS]

  bonds as long as I'm alive all you do [TS]

  autism stickers right now it's not a [TS]

  sticker handcrafted artisanal stickers [TS]

  it's not a sticker sticker you can send [TS]

  your disapproval with confetti [TS]

  I don't think that's how that works if I [TS]

  the only thing the only effect that I [TS]

  would want if I could send disapproval [TS]

  faces that were just slowly drain all [TS]

  the color out of your screen happy [TS]

  pretty good actually yeah that's that's [TS]

  the effect i want you listening Apple [TS]

  that's what i want i want to send a [TS]

  disapproval face that literally makes [TS]

  the phone of the other person kind of [TS]

  sad how you feelin Mike I I feel like [TS]

  I'm eight hours behind myself right now [TS]

  and why is that because I came home from [TS]

  Poland yesterday [TS]

  ah the worst time zone in the world to [TS]

  come back from yep [TS]

  how was the annual hipster come it was [TS]

  really really good [TS]

  yeah yeah i just spent the week can [TS]

  taste all the week I don't even know [TS]

  when it was it was you want to tell [TS]

  people what hipster contactually is just [TS]

  for those who can't remember right now [TS]

  if you know where thats i did this last [TS]

  year too [TS]

  I went to the XOXO festival in portland [TS]

  oregon of course tentatively named bench [TS]

  con because I effectively spent two or [TS]

  three days sitting on a bench under an [TS]

  umbrella drinking coffee eating food and [TS]

  drinking IPA is and I had a great time [TS]

  does sound nice it was actually really [TS]

  nice and I didn't really do anything [TS]

  that there's two levels of past that you [TS]

  can get XOXO one is conference one is [TS]

  festival who festival allows you into [TS]

  the area and then I have events in the [TS]

  evenings that you can go to like arcade [TS]

  nights and stuff like that who had [TS]

  festival this time so i just spent my [TS]

  date is outside playing board games with [TS]

  friends and stuff like that so you [TS]

  couldn't even go to the actual [TS]

  conference if you want to do you just [TS]

  bought the I want to hang around outside [TS]

  to get exactly i mean this time for the [TS]

  first time they kind of simulcast some [TS]

  of the talks into the couple of bars [TS]

  that were located in the venue look but [TS]

  you couldn't fit all the festival people [TS]

  in their deposit too small so you just [TS]

  maybe I did that with one talk [TS]

  and then the rest of the time to spend [TS]

  my time outside enjoying company is that [TS]

  what you were going there for the kind [TS]

  of enjoy the people stroke networking [TS]

  event is that the value that you get out [TS]

  of XOXO that was the original plan [TS]

  um they what they ended up being was a [TS]

  idea basically telling me to go because [TS]

  of everything that's going on recent [TS]

  issues like you need to just get out of [TS]

  the house for a few days and just go and [TS]

  spend some time with friends and do [TS]

  nothing [TS]

  who is out buying a house is stressful i [TS]

  think i came across last time I yeah I [TS]

  think that definitely came across last [TS]

  time I just took a vacation [TS]

  basically I only recorded one podcast [TS]

  for the whole like time of the festival [TS]

  wow yeah that's that's like a [TS]

  ninety-five percent reduction in podcast [TS]

  recording for you [TS]

  exactly so the festival like i was there [TS]

  from like the wednesday and then it [TS]

  ended on the sunday and I just recorded [TS]

  one show during that time and then one [TS]

  kind of like bone to see thing that [TS]

  wasn't really a show we just ate some [TS]

  cereal and spoke about it wasn't really [TS]

  a real show was this top four [TS]

  yeah it's out for yes yeah look which [TS]

  podcast could be eating cereal and [TS]

  talking about it there's only one car [TS]

  because one of the food trucks was [TS]

  cereal from a van which was just a van [TS]

  and you could buy cereal problem em so I [TS]

  ate we ate some cereal and maybe by the [TS]

  time this is out this episode's out if [TS]

  it is it'll be in the show notes there's [TS]

  a kind of a bonus top-four where we did [TS]

  that and just ranked top 40 of the six [TS]

  series that we bought but I think the [TS]

  most interesting part of this trip which [TS]

  relates to this show is that the [TS]

  festival ended on Sunday little about I [TS]

  left on tuesday evening and i spent [TS]

  those two days the Monday and Tuesday [TS]

  having a great vacation [TS]

  hey I'm so I'm so proud of you where i [TS]

  worked for two days [TS]

  mhm so there was nobody everybody had [TS]

  left so i spent basically two days in my [TS]

  hotel room with the occasional leaving [TS]

  of the hotel room to get supplies we [TS]

  working and catching up [TS]

  i recorded two of my regular shows as [TS]

  well one on monday and one on tuesday [TS]

  so how did you find the experience of [TS]

  the gradation of being separated from [TS]

  your normal life and kind of narrowing [TS]

  focus down to just like you a hotel room [TS]

  and the work that you need to catch up [TS]

  on how did you find this so i had to [TS]

  feelings about this very useful was [TS]

  feeling of one will come back to that [TS]

  the second one and I don't know if you [TS]

  feel this [TS]

  maybe this would be pulling away your [TS]

  armor a little bit too much lonely i [TS]

  felt very lonely and I don't have my dad [TS]

  to say you feel dizzy is so sweet and [TS]

  has a separate sweet like it because [TS]

  this is this is one of these moments [TS]

  where it sometimes so hard for people to [TS]

  understand other people and when I do a [TS]

  great vacation [TS]

  the thing that is I have a very hard [TS]

  time explaining to other people is that [TS]

  one of the chief benefits that I get is [TS]

  I don't quite know how to describe this [TS]

  but it's it's it's a bit like feeling as [TS]

  though i'm the only person in the world [TS]

  like I'm just I'm here I'm just on my [TS]

  own [TS]

  yeah focus down but when I say that I [TS]

  mean it in a instant very relaxing way I [TS]

  don't have to [TS]

  as much as I can shut out the outside [TS]

  world like I don't have to focus on [TS]

  external things right now I can just [TS]

  focus on internal things and so it's [TS]

  like the opposite of of loneliness like [TS]

  you're loading this was an awesome [TS]

  feeling [TS]

  maybe that's the way I feel when I do [TS]

  this I mean I understand that because I [TS]

  felt that way as well [TS]

  uh-huh but i also had the feeling of [TS]

  missing my fiancĂ© that was that that's [TS]

  the loneliness feeling like I because [TS]

  most of the time on my own right but [TS]

  then i would say dinner in the evening [TS]

  right not doing that just being on my [TS]

  own for the entire period of time I felt [TS]

  very like isolated in a weird way man i [TS]

  see the benefit because I really it was [TS]

  very useful but i felt the loneliness I [TS]

  was ready to go home [TS]

  maybe the problem was that I'd already [TS]

  spent at X amount of days away even [TS]

  though I was like having fun enjoying [TS]

  myself and then the regular tail end of [TS]

  the trip but even then it wasn't as long [TS]

  as your mammoth amsterdam trip that you [TS]

  took last time so maybe you just don't [TS]

  feel loneliness in the same way the idea [TS]

  well it's getting it's a bit of an a an [TS]

  opposite feeling like you feel the [TS]

  lumpiness but as a benefit of the [TS]

  loneliness [TS]

  now if you don't understand arm i know i [TS]

  think i understand what Hannah maybe [TS]

  without humans don't understand at all [TS]

  because the thing the thing that's hard [TS]

  it's also hard to explain is I think [TS]

  maybe the only time I experienced a kind [TS]

  of my head when I think people mean by [TS]

  loneliness is actually sometimes at [TS]

  conferences when I've been really [TS]

  overloaded with people interaction the [TS]

  only time I ever can conceive what you [TS]

  humans referred to as long as i don't i [TS]

  don't mean it in that is like in that [TS]

  way but it's like I did I just I think [TS]

  you failed to understand what I'm trying [TS]

  to say because I can't [TS]

  no no I think okay i think i do i just [TS]

  think i'm doing a bad job of relaying it [TS]

  back to you [TS]

  mhm like when I say long- for me it's [TS]

  that there's no one around [TS]

  right right like it's just me here and [TS]

  you feel that feeling but it's a [TS]

  different label so you feel the feeling [TS]

  of it's just me here there's no one [TS]

  around but when you that's a positive [TS]

  for drugs receiving the goal of money i [TS]

  feel it's a negative in my life but I [TS]

  steal see the positive achieving the [TS]

  goal which is when i go back to [TS]

  usefulness [TS]

  so like I felt lonely for that [TS]

  loneliness help to me focus on getting [TS]

  what i needed done out of those that [TS]

  like day and a half [TS]

  hmm because i can't i have come back [TS]

  from this trip and I don't feel the [TS]

  crippling behind us [TS]

  yes yes so I am busy the next few days [TS]

  because I crown some stuff in [TS]

  Thursday leaders tomorrow i'm basically [TS]

  I've got the day off and so I have to [TS]

  fit in [TS]

  maybe one extra show than i would [TS]

  normally do on a thursday em but I don't [TS]

  feel like my email inbox is ready to [TS]

  blow right and like just up i got a [TS]

  bunch of other things done that in a [TS]

  couple of extra things and I would [TS]

  usually do was to have taken that day [TS]

  and a half and it was very relaxed i'm [TS]

  glad to hear that you feel this way and [TS]

  it's interesting that you mentioned [TS]

  doing this while you were in portland [TS]

  because I happen to add i did a funny [TS]

  thing this summer when I was traveling [TS]

  which was you know we did a whole bunch [TS]

  of travels and at the at the end of it [TS]

  my my wife and I were spending it at [TS]

  several days in Las Vegas and then there [TS]

  was a question of like heading home and [TS]

  kind of getting back into the routine [TS]

  and getting back to work but this was [TS]

  around the time that i was i was trying [TS]

  to get the traffic video out and ready [TS]

  to go and I talk to my wife about our [TS]

  travels and and essentially made the [TS]

  decision that i was going to do a a kind [TS]

  of gradation by actually staying in las [TS]

  vegas for a couple of extra days but [TS]

  shifting my mindset from like I'm here [TS]

  on vacation and not doing anything too i [TS]

  am here now focused on on doing some [TS]

  work because i think it's it's the same [TS]

  thing of like especially when you're [TS]

  traveling back in your changing time [TS]

  zones just being aware of when you go [TS]

  back you're going to be really out of [TS]

  things for a little while and I found it [TS]

  really beneficial to feel like i have [TS]

  made as much progress as i can in a [TS]

  couple of days on a thing that's due [TS]

  soon before I'm stepping on a plane and [TS]

  putting myself out of commission for a [TS]

  while like it's it's a feeling of [TS]

  getting ahead of the work before you [TS]

  before you head back if it sounds like [TS]

  you did a similar thing with spending a [TS]

  couple extra days out there in Portland [TS]

  yes so like the thing is here like I [TS]

  know that when you hear this its opee [TS]

  you can see that all you're doing is [TS]

  displacing the look but the thing is [TS]

  when you're flying back from especially [TS]

  from the west coast [TS]

  yeah you've lost the day and a half [TS]

  yeah so you have to catch up on that day [TS]

  and a half before you can even consider [TS]

  catching up on the work that would have [TS]

  been if you would have come on two days [TS]

  earlier [TS]

  exactly so it sounds like compounding [TS]

  feeling and by being completely up to [TS]

  date before you can't get catch the [TS]

  plane even though it's still taking the [TS]

  support of the same amount of time it is [TS]

  the emotional reaction to seeing that 18 [TS]

  hours worth of work from all the [TS]

  traveling who that when you don't then [TS]

  have to think about on top of all the [TS]

  other things you still have to do is [TS]

  just feels way better that way i came [TS]

  accross go away from this was like yeah [TS]

  it's still the same amount work probably [TS]

  over the same amount of time but your [TS]

  emotional feeling towards it's different [TS]

  because you come home with a clean slate [TS]

  exactly exactly and i think this summer [TS]

  was the the second time I did this kind [TS]

  of like I'm coming back from the west [TS]

  coast but let me try to do some work [TS]

  before I return thing and i also found [TS]

  it hugely valuable just psychologically [TS]

  like you say it's it's not like you're [TS]

  really gaining any extra time but it [TS]

  changes the the feeling upon arrival of [TS]

  oh god now I have all of this stuff to [TS]

  catch up on that that i'm behind on like [TS]

  just just trying to get ahead of it [TS]

  before you return because again [TS]

  returning from the west coast is the [TS]

  worst the absolute evil was going back [TS]

  to London and so well I think this is [TS]

  kind of interesting because while sigh [TS]

  consider as many people do the idea of a [TS]

  standard location completely unrealistic [TS]

  for most people right to just like pick [TS]

  up and go to Amsterdam the tools like [TS]

  that i'm sure you would agree for the [TS]

  majority of people is unrealistic we of [TS]

  course but if you're going on a work [TS]

  trip you know you're going to a [TS]

  conference the idea of staying one extra [TS]

  day it's not that much more realistic [TS]

  right now it's it's it's totally it's a [TS]

  totally doable thing and I also just [TS]

  want to specify because i can remember i [TS]

  mentioned on the show before but my [TS]

  current gradations have grown out of the [TS]

  thing that I have done [TS]

  forever since since having a job which [TS]

  is doing what I used to call a hotel [TS]

  weekend of just like I'm really behind [TS]

  on a bunch of work or there's something [TS]

  I really want to focus on and [TS]

  essentially like when I would go into [TS]

  school sometimes I would have a little [TS]

  suitcase with me and it's because i was [TS]

  going to then spend like up like that [TS]

  night and a full saturday in a different [TS]

  location like at a hotel just being able [TS]

  to separate from everything in kind of [TS]

  focus and that's another way where it's [TS]

  like I could steal some time in a sense [TS]

  bye-bye doing these like hotel weekends [TS]

  every once in awhile even when i was [TS]

  still still working as as a as a teacher [TS]

  it's just like now that I'm able to do [TS]

  it for longer stretches of time I will [TS]

  but I would if I was still working as a [TS]

  teacher without a doubt that would still [TS]

  be a habit that i would i would be doing [TS]

  to stay on top of stuff for to focus on [TS]

  big projects when necessary [TS]

  so I would say as long as you can [TS]

  overcome the crippling loneliness [TS]

  vacations or a good move [TS]

  no crippling loneliness this week's [TS]

  episode is brought to you by however [TS]

  finding the perfect domain name is [TS]

  ridiculously easy with however they have [TS]

  over 400 domain extensions all the [TS]

  classics like dot-com and dotnet [TS]

  pleasant extensions like design and tech [TS]

  and of course the quirky ones that we [TS]

  all love to mention dot pizza dot ninja [TS]

  dot horse and they've got mountains it's [TS]

  not mountains of thing I don't think it [TS]

  is anyway when you have that idea for a [TS]

  domain name and you just want to grab it [TS]

  you can do that super easily with cover [TS]

  and they're going to have a domain name [TS]

  suffix for you once you get that domain [TS]

  use hover connect to set up your domain [TS]

  automatically with your website in just [TS]

  a few clicks no digging through help [TS]

  articles to figure out how to get it all [TS]

  working [TS]

  however is just super simple to find [TS]

  that perfect domain name for you and [TS]

  also the perfect suffix for your domain [TS]

  name go to hover com and use the promo [TS]

  code caretech at checkout to save ten [TS]

  percent off your first purchase that's [TS]

  caretech care2 ex10 percent off hover [TS]

  com thanks to hover for their support [TS]

  part of this show and all of relay of [TS]

  them and the reddit thread for the last [TS]

  episode little many people thought that [TS]

  you were making some purchase decisions [TS]

  with your dishwashing especially the [TS]

  fact that you could only feel half of it [TS]

  at a time and that really you're [TS]

  expending more energy filling and [TS]

  removing the dishwasher to x over then [TS]

  you were just washing the dishes and the [TS]

  people wash dishes like that people [TS]

  understand what the process of washing [TS]

  dishes I understand how there can be a [TS]

  version of I lazily and and almost [TS]

  thoughtlessly throw a bunch of dishes [TS]

  into a robot that then cleans them how [TS]

  that how they can possibly think doing [TS]

  that twice so from my perspective near [TS]

  zero effort x 2 how that can be more [TS]

  effort than hand-washing all of the [TS]

  dishes making sure they're all spotless [TS]

  drying them loading them in the drying [TS]

  rack and then putting the bat like this [TS]

  is this is insanity [TS]

  I just feel like people who were [TS]

  complaining about this they don't [TS]

  understand washing dishes or they must [TS]

  wash their dishes very poorly i can't [TS]

  imagine how how they think it's more [TS]

  effort to load a dishwasher and have the [TS]

  robot to work for you then to them to do [TS]

  it by hand like a 18th century present i [TS]

  don't understand i saw a couple of [TS]

  people that like recommending washing up [TS]

  as you go along and I don't subscribe to [TS]

  this that doesn't make any sense to me [TS]

  that makes me angry [TS]

  has anybody who does this ever cooked [TS]

  meal like actually cooked a meal by the [TS]

  time you're done with the washing up the [TS]

  book the food is cold like when you're [TS]

  you know cooking for two people and you [TS]

  have two pans and like a tray and a [TS]

  bunch of utensils to clean this madness [TS]

  know there's there's so many things that [TS]

  are wrong with us and look I I don't [TS]

  cook i don't i don't like to cook [TS]

  I don't have any interest in learning [TS]

  really how to cook but I do make one [TS]

  thing which if I do say so myself as i [TS]

  make fantastic scrambled eggs and so [TS]

  sometimes on the weekends like I make [TS]

  scrambled eggs for my wife and I and [TS]

  that kind of cooking especially with [TS]

  scrambled eggs [TS]

  it's it's a matter of seconds like if [TS]

  you have the screen [TS]

  the legs on the pan for 30 seconds too [TS]

  long it's like oh no it's not it's not [TS]

  perfect anymore and it's the same thing [TS]

  like getting it off the pan getting it [TS]

  on to both plates getting into both of [TS]

  your mouth give you don't eat it within [TS]

  minutes of when it's done like it's a [TS]

  terrible terrible experience so yes the [TS]

  going along as your as you're cooking [TS]

  thing is insanity [TS]

  it makes no sense it's it's a terrible [TS]

  idea and it also it makes me mad because [TS]

  it goes against the whole idea of batch [TS]

  processing like a look if for some [TS]

  reason I had to wash my dishes like we [TS]

  rewind to what it would be like five [TS]

  years ago when we didn't have a [TS]

  dishwasher and I was really sad like but [TS]

  if you be going along its batch [TS]

  processing is way more effective like I [TS]

  would rather and I used to wait until [TS]

  like okay I have a the whole day's worth [TS]

  of dishes are here now [TS]

  now i'm just gonna put in some [TS]

  headphones and i'm going to listen to a [TS]

  podcast and I'm going to wash the dishes [TS]

  like it but I'll do it all at once [TS]

  because this is a way more effective way [TS]

  to do it then every single time like [TS]

  people just don't don't think about the [TS]

  little the little transition costs when [TS]

  you're doing like a small thing every [TS]

  single time and I also going to be [TS]

  honest here the people who say oh just [TS]

  do it is as you go along [TS]

  I don't think they do I think I'm [TS]

  pleased that you came when he does that [TS]

  I think nobody that [TS]

  yeah i think is a lie that people spread [TS]

  to make themselves look good [TS]

  yeah there they feel good saying it like [TS]

  how practical i am yeah i'm a fantastic [TS]

  person and the reason i also hate it is [TS]

  because it falls into the category of [TS]

  solutions which to me are all under the [TS]

  category of just try harder right ahead [TS]

  like I hate that if your solution is [TS]

  just try harder or just be more careful [TS]

  go fuck yourself you're not interested [TS]

  matter solution that's the worst [TS]

  whichever out there anymore [TS]

  exactly what why don't you just pay more [TS]

  attention to the thing that you do [TS]

  because that's not how civilization [TS]

  works like that's not how progress is [TS]

  made is by requiring people to pay more [TS]

  and more careful attention to tinier and [TS]

  tinier insignificant things because my [TS]

  problem with that is you should spend a [TS]

  ton of work cooking something em before [TS]

  you can enjoy it [TS]

  do more work yeah exactly no that is [TS]

  unacceptable [TS]

  yeah that's why myself [TS]

  shouldn't throw things in the dishwasher [TS]

  as I it's like I know this will just [TS]

  drive these people even crazier but like [TS]

  if you saw the way i loaded the [TS]

  dishwasher i'm sure most people would [TS]

  just lose their minds because again [TS]

  since I'm only loading the top because [TS]

  it is mildly inconvenient for me to get [TS]

  down to the bottom row i will also just [TS]

  throw in a couple of the biggest things [TS]

  like if I've been cooking eggs it's like [TS]

  okay great we have the frying pan we [TS]

  have three plates and its fall clothes [TS]

  go clean it robot and now we're now [TS]

  we're done like I don't even want to [TS]

  have to think about it so not only do i [TS]

  use half the dishwasher I load the [TS]

  dishwasher in in the most inefficient [TS]

  way possible from the sense of how many [TS]

  dishes could you have gotten in this [TS]

  dishwasher but from the personally most [TS]

  efficient way which is what's the least [TS]

  amount of effort i can expand to get [TS]

  these dishes done [TS]

  that's the only right way to do it as [TS]

  far as I'm concerned one argument that i [TS]

  was expecting but we didn't get any of [TS]

  what i saw was people complaining about [TS]

  your effect on the environment didn't [TS]

  get any of those it's not a couple of [TS]

  those are really i didn't see any and [TS]

  maybe was just on twitter i don't know [TS]

  what it was but that's that's also like [TS]

  I've also seen this thing in real life [TS]

  if this ever comes up with people i know [TS]

  it's like how to use this dishwasher and [TS]

  understand and again it's it's it's one [TS]

  of these things where people just focus [TS]

  on what they can see or think about and [TS]

  so they think about the washing machine [TS]

  and they don't realize as always with [TS]

  the stuff that if your hand washing [TS]

  dishes [TS]

  you're using I've seen I've seen crazy [TS]

  numbers like it's 20 times more water [TS]

  when your hand washing a dish then when [TS]

  you do yet I mean I know how I wash [TS]

  dishes and i know im using water and [TS]

  dishwasher does yeah the dishwasher we [TS]

  got has some credits printed on the [TS]

  front it hit some crazy low number for [TS]

  how much water it uses to clean all of [TS]

  the dishes that's like that it's like as [TS]

  usual the robot is way better at this [TS]

  than you can ever be petty human like [TS]

  you how come there's no way you can use [TS]

  three drops of water and actually get it [TS]

  clean it's not going to happen so but [TS]

  again even even even if everybody's [TS]

  watching the dishes by hand versus using [TS]

  the dishwasher still doesn't make any [TS]

  effect on the amount of domestic water [TS]

  use versus agricultural water use but [TS]

  that's a story for another time [TS]

  people who like to complain about that [TS]

  kind of stuff so inefficiently using the [TS]

  dishwasher maximum efficient solution [TS]

  cortex cottage will have a dishwasher i [TS]

  don't i'm so happy for you [TS]

  so how did not immediately but it will [TS]

  get 10 people didn't take some work and [TS]

  as we've been over before when you buy a [TS]

  house you're not really left of a lot of [TS]

  money right but it will happen and it's [TS]

  also worth your time to get the [TS]

  dishwasher talking about money my [TS]

  understanding being on the periphery of [TS]

  YouTube culture tells me that you're not [TS]

  going to make any money anymore that's [TS]

  that's that what I have gotten from [TS]

  seeing a bunch of blog posts and youtube [TS]

  videos from some people that follow as [TS]

  it seems the YouTube have changed their [TS]

  monetization strategy you able to [TS]

  provide an overview for the social [TS]

  bumble my way through it [TS]

  yeah I can provide a brief overview of [TS]

  of what has occurred recently in YouTube [TS]

  land this is a story of d monetization [TS]

  which is a great word by the way it is a [TS]

  great way I really this is slight and [TS]

  before we even begin [TS]

  I really hate the word monetize yeah [TS]

  it's terrible it's a really ugly word [TS]

  and I'm also aware that is word i can [TS]

  never spell right and iOS text [TS]

  prediction never has any idea what I'm [TS]

  trying to save America Thor and monetize [TS]

  it doesn't exist [TS]

  the word brackets it is a fake wood yeah [TS]

  i can't i can't spell it I think it's [TS]

  just an ugly word and that's like d [TS]

  monetization I feel like we're going to [TS]

  build our way up to some kind of [TS]

  antidisestablishmentarianism of monitor [TS]

  soon there's gonna be retro d [TS]

  monetization when they put it back again [TS]

  which yeah which is almost certainly has [TS]

  occurred i do know people who have been [TS]

  ready monetized so yeah it's it's it's [TS]

  an ugly ugly word [TS]

  retro retro d monetized yeah I guess [TS]

  yeah that could happen when they take it [TS]

  away again very retro demonic ties all [TS]

  RiRi is good [TS]

  yeah rewriting monetization it's a it's [TS]

  a horrible word if it feels like I don't [TS]

  know as like a change it to the tangent [TS]

  is the reason that business [TS]

  lingo like this creeps into the language [TS]

  is is because it is effective at [TS]

  conveying an idea with a small number of [TS]

  syllables usually yeah i like the what [TS]

  monetize your monetization I don't know [TS]

  how to express in a better way than that [TS]

  there with fewer syllables [TS]

  yeah like I can say make money from [TS]

  right but it just isn't as good [TS]

  I mean I hate monetize but it it [TS]

  completely conveys what you're trying to [TS]

  say [TS]

  yeah it does but yes there has been this [TS]

  latest round of d monetization in [TS]

  youtube this is a long story that turns [TS]

  into youtube drama has these things [TS]

  mostly do but i will try to briefly [TS]

  summarize it which is that I guess maybe [TS]

  about two weeks ago now a big brouhaha [TS]

  came about because a bunch of people [TS]

  discovered that their videos had been [TS]

  demagnetized so that YouTube was no [TS]

  longer running ads on them which meant [TS]

  that the creators were no longer earning [TS]

  money off of those videos and that they [TS]

  had been demagnetized for a set of [TS]

  guidelines that YouTube had put out [TS]

  which is related to the content of those [TS]

  videos so it seems like YouTube is [TS]

  trying to make a move to be more [TS]

  advertising friendly and that means you [TS]

  too but doesn't want to run ads or whose [TS]

  motives are are the driving force here [TS]

  is it youtubers the advertisers who [TS]

  knows because you never see on the [TS]

  inside of these things the advertiser [TS]

  you know I think it's the advertisers as [TS]

  well as totally advertises but i still [TS]

  have some doubts about the mechanisms by [TS]

  which youtube is doing it but that's a [TS]

  different story [TS]

  so anyway videos that include the sort [TS]

  of broad categories will not be [TS]

  monetized which includes things like [TS]

  sexually suggestive content or sexual [TS]

  humor partial nudity violence [TS]

  inappropriate language harassment [TS]

  swearing promotion of drugs and related [TS]

  substances and controversial or [TS]

  sensitive subjects including subjects [TS]

  related to war political conflicts [TS]

  natural disasters and tragedies even if [TS]

  Graham [TS]

  quick imagery is not shown so these are [TS]

  like some some pretty broad very broad [TS]

  very subjective guidelines about what [TS]

  kind of content on YouTube can have ads [TS]

  run against it and as you can imagine [TS]

  many people were quite upset to wake up [TS]

  one day and discover that they weren't [TS]

  earning money on a bunch of their videos [TS]

  and in the constant I don't know how to [TS]

  describe it but the constant just [TS]

  disaster that is YouTube communication [TS]

  everybody thought this was a new policy [TS]

  because all the notifications went out [TS]

  on one day but it turned out this is a [TS]

  thing they've been doing in secret for [TS]

  several years they just never bothered [TS]

  to send out any notifications to anybody [TS]

  about videos being d monetized that's [TS]

  like great thumbs-up great great [TS]

  communication their YouTube as usual par [TS]

  for the course [TS]

  let me ask you a question about that [TS]

  part that I want to step back a little [TS]

  bit yeah sure [TS]

  so the idea of it being happening for [TS]

  years which is people completely unaware [TS]

  of it because my understanding is now [TS]

  like they were showing a little marker [TS]

  in the YouTube creator studio that video [TS]

  was d monetized who [TS]

  so what previously they just not showing [TS]

  that you just want getting the money it [TS]

  this is very hard to know i-i've i have [TS]

  had my own run-ins with the monetization [TS]

  in the past and it has always been the [TS]

  case that it shows up as as like a [TS]

  little sad grayed out money icon when [TS]

  your when your video has been [TS]

  demagnetized yeah one of our videos that [TS]

  happened to one of the cortex videos or [TS]

  did it [TS]

  yeah what was did you ever get a [TS]

  notification any reason or just like set [TS]

  in the little blocks when I uploaded it [TS]

  before i published it is then I just [TS]

  removed it and did it again and it was [TS]

  fine with that stuff is it wasn't [TS]

  published so I just delete it and start [TS]

  over because I think I'd done something [TS]

  wrong you just said can be monetized and [TS]

  I was like I don't know why so i'll just [TS]

  do it again shower and it looked yeah [TS]

  it's if it's the stuff is so frustrating [TS]

  so my personal experience with d [TS]

  monetization has always been I have to [TS]

  notice I've never gotten a notification [TS]

  that the video has been demagnetized i [TS]

  have had videos that are showing ads [TS]

  like when i upload them and publish them [TS]

  and everything is hunky-dory as far as i [TS]

  know and it's only when i go back later [TS]

  and check UIC like oh the green money [TS]

  icon has turned to a gray money icon so [TS]

  that's something I finally it then you [TS]

  so the videos that have been [TS]

  demagnetized or are being monetized if [TS]

  ads run on them who gets the money [TS]

  well when that grey icon pops up there [TS]

  are no more ads showing on the video [TS]

  okay so mm so how do people not know [TS]

  then [TS]

  well if this has been happening for [TS]

  years that the thing is i think that [TS]

  there's a couple is a couple of things [TS]

  here first of all as you know very well [TS]

  Mike runner of the cortex youtube [TS]

  channel the advertising rates from [TS]

  google adsense on those youtube videos [TS]

  where would you describe that they have [TS]

  advertising rates [TS]

  yeah that's the way I would describe it [TS]

  okay yeah it's it's hilariously low that [TS]

  is really the best way to describe at [TS]

  the it it is so low that it is funny [TS]

  right there like you serious have to [TS]

  laugh otherwise you crying [TS]

  pick a number it is lower than that [TS]

  number [TS]

  yeah it's kinda crazy it is [TS]

  yeah it's it's it's ridiculous and it's [TS]

  in your life when we think about the [TS]

  cortex business you know i'm sure you [TS]

  can just mentally round off the YouTube [TS]

  advertising money is 0 right Mike about [TS]

  it yet exactly it might as well be 0ya [TS]

  and so that that thing that you said [TS]

  right there like you don't you don't [TS]

  even think about it like it doesn't even [TS]

  cross your mind about the advertising [TS]

  money that you get from the youtube [TS]

  channel for the cortex numbers that [TS]

  right there is an indication of how is [TS]

  it possible that people could have not [TS]

  noticed [TS]

  one of the reasons is that again my [TS]

  channel is a very unusual channel with a [TS]

  bunch of the numbers compared to most [TS]

  youtube channels and so most youtube [TS]

  channels don't upload a video once every [TS]

  six weeks six weeks if you're lucky [TS]

  especially not channels at your [TS]

  subscriber view size because at those [TS]

  rates why would you not be uploading a [TS]

  video every week is the usual kind of [TS]

  thinking right Izzy it's totally the [TS]

  usual kind of thinking now the thing is [TS]

  if you look at for example that the the [TS]

  revenue chart like how much money do i [TS]

  earn every day in advertising from [TS]

  youtube like there's a little analytics [TS]

  chart that you can pull up inside of [TS]

  YouTube to see this my chart looks like [TS]

  a flat line with a series of spikes by [TS]

  one becoming one every six weeks or so [TS]

  so it's like nothing spike nothing spike [TS]

  nothing spike and that that is an [TS]

  extraordinarily rare most people who [TS]

  have shown me their equivalent charts [TS]

  their charts look essentially like [TS]

  flatlines with maybe occasional bumps [TS]

  because what they're dealing with is [TS]

  that they're getting it like a ton of [TS]

  revenue from the back catalog but maybe [TS]

  any particular video is not a huge [TS]

  percentage of the like monthly take and [TS]

  this is what happens when you have [TS]

  hundreds and hundreds of videos and you [TS]

  have people who go back through and like [TS]

  we'll watch a ton of your videos in a [TS]

  row right whereas actually i don't think [TS]

  i even have like a hundred real videos [TS]

  yet [TS]

  yea so lots of people are watching your [TS]

  back catalog but there's less back [TS]

  catalogue to consume exactly exactly [TS]

  where is that you with tons of like [TS]

  daily vloggers you have literally [TS]

  hundreds and hundreds and hundreds of [TS]

  back catalogue episodes again soon [TS]

  yeah and i think there's also compounds [TS]

  the effect that when you as a creator [TS]

  are looking at the videos that you are [TS]

  uploading your only ever seeing the last [TS]

  ten when you sort of casually go log [TS]

  onto youtube and look through stuff so [TS]

  if you were not getting any [TS]

  notifications about being d monetized [TS]

  and if any particular video is a small [TS]

  percentage of what the monthly earnings [TS]

  are and you're only able to see the last [TS]

  ten videos at a glance it's very easy to [TS]

  to see how is it that people might not [TS]

  have noticed that there that they have [TS]

  videos in their back catalogue that [TS]

  wordy monetized and I've seen some [TS]

  examples where some people have [TS]

  discovered that they have literally [TS]

  hundreds of videos that have been [TS]

  demagnetized ok just like oh whoops [TS]

  so I want to go back a little bit look [TS]

  to this as an idea i am I was very [TS]

  surprised when I sore about all of this [TS]

  that this wasn't happening now it turns [TS]

  out that may have already been happening [TS]

  you know because why would an advertiser [TS]

  want to associate themselves with some [TS]

  of the things that are in this list [TS]

  stuff right [TS]

  and why would you want your product [TS]

  playing before a video about X if it [TS]

  doesn't fit with your brand like there [TS]

  are some people that would have no [TS]

  problem with their video playing before [TS]

  sexually suggestive content but there [TS]

  are lots of companies that wouldn't want [TS]

  to be associated with that right but you [TS]

  can imagine that like directs might want [TS]

  their video in front of sexually [TS]

  suggestive content or wooden care right [TS]

  where we are or wouldn't care either [TS]

  like whatever guys but you know that [TS]

  maybe a children's toy company and I'm [TS]

  sure YouTube's algorithms are smart [TS]

  enough to understand a lot of this stuff [TS]

  anyway [TS]

  who so that's one thing right so I [TS]

  imagine that's the case second and I'm [TS]

  not surprised about it [TS]

  however it doesn't seem to be happening [TS]

  to a lot of people so like I've watched [TS]

  a PewDiePie video where PewDiePie is [TS]

  complaining about this whoo any in his [TS]

  video he is attempting to break it [TS]

  whoo-hoo but there was still a 30-second [TS]

  skippable at the plate beforehand [TS]

  no because you're always going to [TS]

  advertise and PewDiePie right yeah so [TS]

  the rules that they've set out on [TS]

  accurate it doesn't make sense to me [TS]

  like saying we will not do this this [TS]

  this this and this there'll be no [TS]

  there isn't true it's very strange [TS]

  because like of course advertiser's [TS]

  wouldn't want it in youtube should have [TS]

  this in place is unsurprising that [TS]

  something that this is in place to me I [TS]

  just because of like you imagine me as [TS]

  the YouTube right like as in the person [TS]

  who puts ads on stuff that one of the [TS]

  reasons that all of our shows remain [TS]

  clean it's for that reason Wright a [TS]

  relay of them we don't have explicit [TS]

  shows because it just becomes trickier [TS]

  to so adds that so we just keep it clean [TS]

  yeah but yet that's that's totally the [TS]

  case like I bleep curses on [TS]

  hello internet not because i have some [TS]

  kind of prudish problem with cursing [TS]

  which I don't because I'm cursing on the [TS]

  show but i believe it because itunes [TS]

  doesn't like it if you have courses in [TS]

  your podcast right you have to market [TS]

  explicit and causes problems yet and it [TS]

  just makes it easier this is something [TS]

  you don't have to deal with by knowing [TS]

  that the conversation you don't have to [TS]

  have it so I'm not surprised about it [TS]

  but then you know so it doesn't surprise [TS]

  Mrs incase places should be in place if [TS]

  I'm an advertiser I want to be able to [TS]

  disassociate myself with that type of [TS]

  content if I want to know how ever it [TS]

  also does feels like at the top stop end [TS]

  of the scale I'm still not a problem [TS]

  yeah i mean this is and I mean there's [TS]

  this gets off it offered to a whole a [TS]

  whole like side realm but i often i look [TS]

  at stuff like this and I always hate [TS]

  lists like this because you look at any [TS]

  of the words it's always one of these [TS]

  cases of it's very hard to disagree with [TS]

  any of these words right but the devil [TS]

  always comes down into the details by [TS]

  like what do you mean by these words [TS]

  like for example partial nudity [TS]

  what do you mean by that right like [TS]

  that's not my arms reach backing out [TS]

  right like I'm wearing at asia how [TS]

  partial is partial nudity was like I [TS]

  hate to say this I know a lot of loggers [TS]

  who would not be anywhere near where [TS]

  they are right now if they didn't have [TS]

  partial nudity right under the broadest [TS]

  interpretation of [TS]

  of these words right so it's like and [TS]

  also something like partial nudity [TS]

  I'm gonna I'm gonna I'm gonna go on go [TS]

  out on a wild limb here and say that's a [TS]

  really culturally dependent term yeah [TS]

  like who you based on because there are [TS]

  a lot of people that can get upset maybe [TS]

  even the realm that you consider to be [TS]

  okay [TS]

  yeah exactly so like but again it's like [TS]

  partial nudity justjust when you hear it [TS]

  out on as part of a list and especially [TS]

  when they pry me with like sexually [TS]

  suggestive content including partial [TS]

  nudity like wait wait you know it's like [TS]

  what level of suggesting we are talking [TS]

  here like that just shouldn't exist they [TS]

  should just say sexually suggestive [TS]

  content like partial nudity is the wrong [TS]

  phrase to use it yet in that in that [TS]

  scenario doesn't make any sense right [TS]

  but the thing is it's it's like with [TS]

  with his whole list like running running [TS]

  running down the list there's because [TS]

  these things are just so broad and [TS]

  because they're so interpretive there is [TS]

  almost no video i could probably find on [TS]

  youtube that I couldn't stretch one of [TS]

  these definitions to include in knowing [TS]

  the way that YouTube are like with that [TS]

  basically openly hostile practices at [TS]

  times M they may as well have just said [TS]

  any video that we deem unmonitored zabal [TS]

  yeah it may as well have to set that [TS]

  yeah and that's that's whenever I see [TS]

  guidelines like this this is always the [TS]

  conclusion that I kind of draw is and [TS]

  it's one reason why i have a kind of [TS]

  ideological opposition to some of this [TS]

  stuff even if it is for the best of [TS]

  intentions [TS]

  it always comes off as like we're [TS]

  writing a bunch of intentionally broad [TS]

  rules so that at any point we can do [TS]

  monetize stuff that we just want to [TS]

  write like you know for whatever reason [TS]

  it is and and like you said no we don't [TS]

  want to do monetize PewDiePie's videos [TS]

  because he's a huge number one person on [TS]

  our Channel and I don't think the reason [TS]

  for that is because they don't want to [TS]

  upset PewDiePie they just want that [TS]

  sweet sweet PewDiePie money [TS]

  yeah and yeah I fifth if they have they [TS]

  have upset PewDiePie enough [TS]

  yeah good let's look he makes part of a [TS]

  living based on that [TS]

  exactly thats it does seem like you [TS]

  might intentionally for games like not [TS]

  necessarily a good idea guys leave [TS]

  PewDiePie alone haha but yeah so that's [TS]

  like when I look at these lists that's [TS]

  that's always my conclusion the one that [TS]

  really that really catches my attention [TS]

  is you know for years when people ask [TS]

  about examples of a great content on [TS]

  YouTube I've always pointed to one of my [TS]

  favorite things which is the crash [TS]

  course world history series you know [TS]

  starting with with john green like an [TS]

  episode number one you know and you go [TS]

  watch that wasn't like it's amazing [TS]

  example of like great high quality [TS]

  content on YouTube like I am a person [TS]

  who's not a huge fan of history but [TS]

  those videos were just so well done so [TS]

  well done but like crash course world [TS]

  history certainly includes sensitive [TS]

  events related to war and political [TS]

  conflicts right like how how is the [TS]

  Opium War not a political conflict right [TS]

  or a sensitive subjects related to war [TS]

  all the Holocaust yeah exactly it's just [TS]

  a ludicrously broad to include almost [TS]

  everything and so I just find this kind [TS]

  of stuff frustrating right at the the [TS]

  thing even what i think is perhaps one [TS]

  of like the clearest ones on this list [TS]

  is swearing or inappropriate language [TS]

  including swearing but i am always [TS]

  astounded by words other people think [TS]

  our swear words that for me don't even [TS]

  register swear words it is very [TS]

  different between me and you for example [TS]

  yeah we even have this disagreement yet [TS]

  where yeah i think you're a little [TS]

  sensitive on this topic and i'm always [TS]

  trying to get you to deep stuff if you [TS]

  want to believe too many things like at [TS]

  I just go by what the way I was brought [TS]

  up right in front there are different [TS]

  cuss words but of course that goes right [TS]

  to the core of the problem could like [TS]

  looking at this list could you get a [TS]

  room full of three people to agree on [TS]

  the sub points of what should or should [TS]

  not be included on any of these bullet [TS]

  points [TS]

  no of course you can't and I think when [TS]

  their writings guidelines [TS]

  right exactly like that is the guide i [TS]

  don't think that some kind of accident i [TS]

  think that that is intentionally part of [TS]

  this and I don't like it because then it [TS]

  leads to capricious and weird and [TS]

  semi-random d monetization of particular [TS]

  channels and and again just like it [TS]

  seems like some channels that unlike i'm [TS]

  guessing people at YouTube don't like so [TS]

  much were hit harder than others as like [TS]

  that's book that is what that is like [TS]

  it's it's it's frustrating you just do [TS]

  you monetize this podcast with that at [TS]

  all right so where is this but where is [TS]

  this right now because we're recording [TS]

  right now have YouTube backed away from [TS]

  anything that they explain things any [TS]

  clearer [TS]

  I haven't really seen any updates other [TS]

  than just like this is our policy and [TS]

  you know we'll let you know [TS]

  deal with it yeah exactly like this is [TS]

  this is a thing we've changed this thing [TS]

  just just deal with it and from a [TS]

  creative perspective it's not it doesn't [TS]

  seem to be clear either right because [TS]

  now it's like all this has been [TS]

  happening forever [TS]

  it's like okay then write have better or [TS]

  is that worse i think it's worse this [TS]

  week's episode of cortex is brought to [TS]

  you by freshbooks freshbooks are on a [TS]

  mission to help small business owners [TS]

  save time and avoid the stress that [TS]

  comes with running their businesses and [TS]

  that starts with pain-free invoicing [TS]

  freshbooks has created a super intuitive [TS]

  tool that makes creating and sending [TS]

  invoices simple it takes just 30 seconds [TS]

  to make an invoice and freshbooks gives [TS]

  your clients tons of ways to pay you [TS]

  it's simple for you it's simple for your [TS]

  clients and that means you simply get [TS]

  paid in fact freshbooks customers get [TS]

  paid five days faster on average if you [TS]

  need any reason to use freshbooks that [TS]

  is it who doesn't need the money sooner [TS]

  you can also check whether or not your [TS]

  client has actually looked at an invoice [TS]

  so they can't give you any excuses about [TS]

  not having received it in the first [TS]

  place and you can even set up automatic [TS]

  late payment reminders to freshbooks [TS]

  starts with the invoicing but it doesn't [TS]

  end there because they also help you [TS]

  track your expenses and your time and [TS]

  have a ton of third-party integrations [TS]

  first book is offering a 30-day free [TS]

  trial to listeners of this show [TS]

  no credit card required so to claim your [TS]

  30 days of unrestricted use please go to [TS]

  freshbooks calm / cortex and please [TS]

  enter cortex in the how you heard about [TS]

  a section so fresh book knows you came [TS]

  from this show thank you so much to [TS]

  freshbooks for sponsoring cortex and all [TS]

  of real afm reading about all of this [TS]

  and kind of on trying to understand a [TS]

  little bit about what's happening here [TS]

  has led me to a question that I have for [TS]

  you which is basically I don't [TS]

  understand [TS]

  knowing you and the way that you work [TS]

  and as I'm sure many of the people that [TS]

  have listened to this show will also [TS]

  question I don't understand how you are [TS]

  comfortable enough to leave your revenue [TS]

  in the hands of someone else that you [TS]

  have no control zero control over the [TS]

  advertising money that comes into you [TS]

  from YouTube send does they can change [TS]

  the rules whenever they want all of this [TS]

  is done without telling anybody and you [TS]

  have no way of refining or changing any [TS]

  of the practices that occur and I don't [TS]

  see how this gels with your ways of [TS]

  working which is mainly a sense of [TS]

  control i think around a lot of the ways [TS]

  you to business and I understand that [TS]

  you have trade-offs that you're willing [TS]

  to do for the sake of convenience in a [TS]

  lot of stuff that you do [TS]

  who but this one feels like a step above [TS]

  that because it is completely like how [TS]

  the money comes in she's very very [TS]

  different [TS]

  yeah so you're totally right about that [TS]

  Mike and this is I think the kind of [TS]

  meta lesson to draw from this I mean [TS]

  that this to me just strikes me as [TS]

  another example of like one of the many [TS]

  things that occurs with YouTube and my [TS]

  my feeling towards youtube for a long [TS]

  time has been a bit of like don't be too [TS]

  reliant on it [TS]

  and I think people who have followed the [TS]

  podcasts and the videos that i make it [TS]

  can be aware of that I like putting out [TS]

  a video asking people to sign up to my [TS]

  email looks like that was like part of [TS]

  this whole don't want to be too reliant [TS]

  on on youtube but there's the real [TS]

  wake-up call for me was like when I [TS]

  first started with YouTube and things [TS]

  start getting successful it's like wow [TS]

  this is this is going really well and I [TS]

  think I'm hitting high enough numbers [TS]

  that i can like maybe leave my job and [TS]

  now i'm hitting high enough vs like okay [TS]

  great [TS]

  like I'm replacing my previous income [TS]

  like this is this is all going this is [TS]

  all going well and I was kind of living [TS]

  in like YouTube is magic and amazing [TS]

  land until I can pinpoint the exact [TS]

  video which was my my first like rude [TS]

  wake-up call with this this kind of [TS]

  problem and it was the video that is [TS]

  Canada and the United States bizarre [TS]

  borders part 2 which was very popular [TS]

  and looking at now is like 7.7 million [TS]

  views but wouldn't it whenever it went [TS]

  up it was the most rapidly watched video [TS]

  of any video that I had made until that [TS]

  point you know like the first 48 hours [TS]

  were just huge for some reason like that [TS]

  one just went ridiculously viral and how [TS]

  was one of those videos that i uploaded [TS]

  it to YouTube everything was fine and [TS]

  then it was d monetize like an hour [TS]

  later and d monetized for maybe a day [TS]

  day and a half after that [TS]

  how is like frantically trying to get in [TS]

  touch with you to be like what what is [TS]

  going on with this video why are there [TS]

  not ads running against it and it was [TS]

  not a fun experience because at that [TS]

  stage it's like I needed the money from [TS]

  that video to pay the rent for that [TS]

  month like this was this was like a [TS]

  no-joke we have a real problem here [TS]

  situation and also given the way my [TS]

  videos are because they tend to be viral [TS]

  that means essentially almost all of the [TS]

  ad money that i'm going to make off of [TS]

  them are making in like the [TS]

  first two to four days and then after [TS]

  that it just drops off tremendously and [TS]

  in terms of the number of views and so [TS]

  that was all that was a real panic and a [TS]

  real wake-up and that was that was the [TS]

  point at which I i really started I [TS]

  think thinking of you to bless is like a [TS]

  boy isn't this exciting like I can't [TS]

  believe I'm doing this for a living it's [TS]

  totally amazing [TS]

  I everything's perfect land and I [TS]

  started thinking of it much more [TS]

  strategically like I need to think of [TS]

  this as a business that can create a [TS]

  reliable and stable life like for me and [TS]

  my wife and you can see if you kind of [TS]

  follow follow the things that happen [TS]

  like this is why not two months later [TS]

  there's an announcement video that i was [TS]

  on part of subbable which eventually [TS]

  became part of patreon like how can i [TS]

  make it so that if there is a disaster [TS]

  with this part of the business that I [TS]

  have no control over that I don't have [TS]

  to go into complete freak out mode [TS]

  because it's just is just not a good [TS]

  situation to be in and and over the [TS]

  years like I have successfully done that [TS]

  we're like this this recent d [TS]

  monetization story with YouTube that [TS]

  this was actually the the times I felt [TS]

  really competitive in a meta way about [TS]

  the business I felt relatively good [TS]

  about it because this thing crossed my [TS]

  radar when it happened but because i was [TS]

  occupied with a bunch of other things I [TS]

  at the time I didn't feel like I have to [TS]

  drop everything right now and focus on [TS]

  this and find out what's going on with [TS]

  my youtube channel i felt like this is a [TS]

  thing I can give some time to let it go [TS]

  let it shake out to see what the [TS]

  situation is we know wait for YouTube [TS]

  response and then and then see where we [TS]

  are [TS]

  I don't feel like I need to investigate [TS]

  this right now and I need to be [TS]

  seriously worried about the future of my [TS]

  rental payments [TS]

  and that's because at this point you're [TS]

  comfortable with the money you have [TS]

  coming in from over avenues that if [TS]

  YouTube explodes into a pile of the [TS]

  monetization you have revenue coming [TS]

  from other areas exactly like this was [TS]

  this was the number one goal which was [TS]

  to get to a point where I was not [TS]

  dependent on the flaky hist source of [TS]

  income right the the most unreliable [TS]

  source of income which is like maybe [TS]

  your video isn't monetized for like no [TS]

  reason you ever get a good explanation [TS]

  for and this this d monetization thing [TS]

  has actually made me wonder in [TS]

  retrospect what like did that video [TS]

  somehow trip one of these things [TS]

  somewhere in the system like is that [TS]

  what happened it you know it's a year [TS]

  after they said they supposedly started [TS]

  doing this I just don't know I I wonder [TS]

  but it's it's nice to be in a position [TS]

  where I feel like I don't really have to [TS]

  care right like look you guys have [TS]

  pushed me into a situation where I feel [TS]

  like I diversified my business much [TS]

  sooner than I might have otherwise [TS]

  because of this kind of thing and i [TS]

  really do think it's it's um like for [TS]

  anybody who is self-employed I don't [TS]

  know when this exactly occurs but i [TS]

  think it's very likely that if you're [TS]

  self-employed especially at the start [TS]

  you probably have one big client or one [TS]

  major source of income and that there's [TS]

  I think that's almost necessary to start [TS]

  out like that's what gets you going but [TS]

  there's an inflection point at which you [TS]

  have to realize like this is a real [TS]

  problem like you're in a urinate a [TS]

  deadly vulnerable situation if your [TS]

  income is is reliant on a single client [TS]

  or a single product and [TS]

  I feel like probably sooner than you [TS]

  think you should you should probably [TS]

  start trying to diversify and it's a [TS]

  funny thing I've actually had a few [TS]

  meetings with smaller youtube channels [TS]

  and this is this is one point that I've [TS]

  actually tried to hit home with people [TS]

  who seem to be in the phase that I was [TS]

  like wow YouTube's amazing like yes yes [TS]

  it is amazing but like you need to start [TS]

  thinking about diversifying right now [TS]

  what do this before you need to do this [TS]

  so that it is not a disaster that you [TS]

  wake up to one morning I mean in in the [TS]

  in the realm of these kind of little [TS]

  problems with YouTube like this d [TS]

  monetization one is almost certainly the [TS]

  minor estate of these things that have [TS]

  ever occurred but i'm always astounded [TS]

  when there's some kind of explosion on [TS]

  YouTube where somebody just loses their [TS]

  whole Channel right like they wake up [TS]

  one morning and YouTube has just removed [TS]

  a channel you know like wow that would [TS]

  be a bad day that would be a really bad [TS]

  day if you are entirely dependent on [TS]

  that one thing as your source of income [TS]

  and for all the office monkeys try not [TS]

  to think about your employer that way [TS]

  but it is exactly the same situation [TS]

  shh don't tell them keep the office [TS]

  monkeys calm so i know that you're in in [TS]

  your kind of idea of spreading out your [TS]

  revenue a little bit part of that the [TS]

  diversification part that is included in [TS]

  the podcasts right so they take help [TS]

  with that but youtube is still a big [TS]

  kind of hole that whilst you've taken [TS]

  steps that are outside of YouTube so [TS]

  patreon and all your own advertising [TS]

  protect against youtube's monetization [TS]

  stuff [TS]

  who there's nothing protecting youtube [TS]

  implosion what you mean about like [TS]

  YouTube just going out of business [TS]

  sure [TS]

  yeah it was it is a rare but not [TS]

  impossible thing but other than YouTube [TS]

  going-out-of-business your channel being [TS]

  taken down is another part of that you [TS]

  know your cue to business going out of [TS]

  business [TS]

  yeah there are there are many ways that [TS]

  this can occur right and and some of the [TS]

  the youtube channel bands seem sort of [TS]

  remarkably arbitrary to me again there [TS]

  sometimes people who could fit on this [TS]

  list of things youtube doesn't like but [TS]

  again anybody could fit on this list of [TS]

  things youtube doesn't like and of [TS]

  course there's always the possibility [TS]

  everyone can be MySpace and YouTube can [TS]

  be myspace they can always happen as on [TS]

  facebook it's exactly facebook could do [TS]

  to youtube or facebook to myspace check [TS]

  exactly and I mean it is i have a a long [TS]

  list of frustrations with facebook but [TS]

  like there is there is a reason why I [TS]

  eventually gave in and started using my [TS]

  facebook page more as a place to at [TS]

  least post the videos and to post the [TS]

  blog's is the same kind of calculation [TS]

  of you know what let me just have a a [TS]

  foothold here let me just have a little [TS]

  bit of an establishment here so that if [TS]

  I ever feel like I need to start [TS]

  shifting weight more i'm already set to [TS]

  do it i don't have to be panicking at [TS]

  the absolute last minute and 46 the same [TS]

  reason why when amazon announced there [TS]

  now incredibly popular video service [TS]

  that I only seem to remember when we [TS]

  were discussing it on this podcast i set [TS]

  up an account on that straightaway and I [TS]

  was I would was ready to upload videos [TS]

  to it if it ever existed and even know [TS]

  if it exists [TS]

  sorry amazon video team having none of [TS]

  it [TS]

  yeah I haven't heard anything about you [TS]

  guys I'm sure it's doing great but like [TS]

  you want to set up these things before [TS]

  you need them and you end and then that [TS]

  metaphor feeling like I'm standing on [TS]

  youtube but like there's a little bit [TS]

  like a little tiny facebook island that [TS]

  I'm on as well that i could maybe start [TS]

  diverting resources to if it looks like [TS]

  the tide [TS]

  gifts and if it were not for the [TS]

  particular policies of the me on the way [TS]

  they want videos to be done like I'd be [TS]

  doing the same thing on on vimeo it's [TS]

  just that they their their policies are [TS]

  not particularly friendly towards the [TS]

  way that I want to do business which is [TS]

  totally fine [TS]

  they're running the business in a very [TS]

  different way but that like that's [TS]

  that's part of my feeling is like trying [TS]

  to be prepared before you need to be [TS]

  prepared but I think medikit I don't [TS]

  think this is me being overly cautious i [TS]

  think it's just a thing that you have to [TS]

  think about and you're forced to realize [TS]

  like what happened to me when you do [TS]

  have some kind of technical glitch which [TS]

  just totally cuts off your source of [TS]

  income [TS]

  your only source of income for an [TS]

  unknown period of time like that is [TS]

  absolutely terrifying when you have [TS]

  self-employed so my lost kind of thought [TS]

  on this [TS]

  this is delayed [TS]

  this is delayed [TS]

  it's tradition and a long line of things [TS]

  in which youtube upsets the creator's [TS]

  within their system is there anything at [TS]

  this point in your opinion the YouTube [TS]

  can do to actually make people leave let [TS]

  me look [TS]

  youtube is benefiting from the network [TS]

  effect [TS]

  everybody knows all the videos on [TS]

  YouTube YouTube has established the [TS]

  mindshare particularly in younger [TS]

  viewers like this is where you go to [TS]

  watch videos it is it's essentially TV [TS]

  and I think that's that is really really [TS]

  hard to budge [TS]

  I think and that this was this about [TS]

  like was about a year ago this time I [TS]

  think it was when YouTube first [TS]

  announced youtube read that to me was [TS]

  perhaps the only time where I thought [TS]

  they could have made an absolutely [TS]

  devastating mistake which it seemed like [TS]

  they were approaching up against and [TS]

  then I I think someone at YouTube [TS]

  realized like oh it's it's too late we [TS]

  can't reverse on this but it seemed like [TS]

  they wanted to ban the sponsorships at [TS]

  the end of videos or like brand deals in [TS]

  videos again would totally make sense if [TS]

  they're trying to offer a service where [TS]

  people are paying money so they don't [TS]

  have to see ads and I think YouTube red [TS]

  exists in this funny bizarro land where [TS]

  like oh you're paying to not see ads but [TS]

  lots of channels make videos that are [TS]

  essentially ads for particular product [TS]

  sponsored content [TS]

  yeah like sponsored content or they do [TS]

  what I do which is like a podcast style [TS]

  add at the end of the video and I think [TS]

  YouTube wanted to close the door on that [TS]

  but they were too late and it and that [TS]

  perhaps to me seems like the only [TS]

  mistake that could have been a total if [TS]

  you do this many people will just [TS]

  straight-up leave because it would make [TS]

  financial [TS]

  sense to straight-up leave because as we [TS]

  have discussed the YouTube ad revenue [TS]

  particularly for bigger channels is not [TS]

  holding anybody there [TS]

  like if you know it's interesting like [TS]

  at VidCon you know I was talking to some [TS]

  some people who who run much bigger [TS]

  channels than me and and channels are [TS]

  always amazing are just huge teams of [TS]

  people like them again always surprised [TS]

  how many people are are involved with [TS]

  production sometimes and for really big [TS]

  YouTube channels that have big teams of [TS]

  people they think they literally can't [TS]

  exist without those brand partnerships [TS]

  like as much as I don't always like [TS]

  those videos was like okay this video is [TS]

  essentially a commercial if you have a [TS]

  team of 20 people making videos like [TS]

  that has to be there right there is [TS]

  there is no way you can do that without [TS]

  those kind of things and and so that is [TS]

  a case of I always look at the economics [TS]

  of the situation and I think YouTube [TS]

  could have made it unviable for a decent [TS]

  number of very big channels to actually [TS]

  exist on youtube anymore if they had [TS]

  banned sponsorships at the end of videos [TS]

  or branded content in videos [TS]

  aside from that though I i mean it it [TS]

  does make me think of like Facebook vs [TS]

  myspace like why is it the Facebook took [TS]

  over [TS]

  why didn't my space last I think it's [TS]

  like a very interesting question you [TS]

  know even before that you think of like [TS]

  orkut as a social network that existed [TS]

  like that was really big for a while [TS]

  then why did it fail like what why do [TS]

  these things come in phases [TS]

  who knows but I i can at least say that [TS]

  as a YouTube creator I feel like I [TS]

  always have my eye out for the next [TS]

  video platform and i'm pretty sure i'm [TS]

  not the only one who feels that way that [TS]

  everybody else is just like ready just [TS]

  in case but is there going to be [TS]

  something else I don't know I don't know [TS]

  I could see youtube dominating for you [TS]

  know the next 50 years I could actually [TS]

  I could very well see that as a [TS]

  possibility is a scenario i'll paint [TS]

  okay potential one so the way i look at [TS]

  it [TS]

  social networks shift like that when [TS]

  they get too big because then your mom [TS]

  is that [TS]

  mmm yeah i think the your mom being on [TS]

  on the social network is a real genuine [TS]

  problem like that a real shift that [TS]

  occurs it feels like oh and this is why [TS]

  something my snapchat is increasing as [TS]

  something you know things like Facebook [TS]

  and Instagram decreasing the feeling [TS]

  snapchat affect who because kids don't [TS]

  want to go with her parents are now that [TS]

  kind of thing won't happen for YouTube [TS]

  because there's no effect [TS]

  there's no network right Lou but what I [TS]

  could see happening there is if YouTube [TS]

  make it difficult for people to create [TS]

  content which is explicit in any of the [TS]

  ways that they are mentioning blew it [TS]

  could force creators to go somewhere [TS]

  else to make that type of content which [TS]

  may take people with it [TS]

  who so if you look at someone like [TS]

  pewdiepie who we talk about all the time [TS]

  on the show now for some reason he is [TS]

  the most popular youtuber in the world [TS]

  probably because of the type of thing [TS]

  that he talks about land a lot of the [TS]

  stuff that he talks about by YouTube's [TS]

  new rules should know what the content [TS]

  creates should not be able to make money [TS]

  anymore [TS]

  who so he lets say that that was [TS]

  actually true which I don't think is for [TS]

  him and then he wasn't making any money [TS]

  anymore right like they clamp down and [TS]

  he wasn't able to make any money from [TS]

  his ads he may go elsewhere and if he [TS]

  went elsewhere his viewers would [TS]

  probably find him [TS]

  mm and then if a lot of people did that [TS]

  that's a way that you two could maybe [TS]

  start to lose its footing if they make [TS]

  it too difficult for people say you know [TS]

  what some people will call censoring [TS]

  against some kind of roundabout way and [TS]

  then whilst they're not actually saying [TS]

  you can't make this type of content what [TS]

  they are saying is if you make this type [TS]

  of content you can't make any money [TS]

  anymore [TS]

  blue this may for some people to move [TS]

  somewhere else and then if they do it [TS]

  may take their audiences with them now [TS]

  or I think it its [TS]

  it could also have an effect on smaller [TS]

  starting creators skin that there's this [TS]

  yet has two sides assist is that there's [TS]

  the people already there entrenched and [TS]

  then is the people starting out and an [TS]

  even of those things changing could [TS]

  affect youtube [TS]

  yeah so that's how i see that could go [TS]

  away I really do wish there was a real [TS]

  youtube competitor [TS]

  yeah because it would make you two [TS]

  better yet so it totally would [TS]

  I mean this is just an example of you [TS]

  can see a kind of monopoly effect but I [TS]

  I think about it all the time it's like [TS]

  man i wish i wish there was something [TS]

  else that was even just a quarter as big [TS]

  as YouTube like I would be so much [TS]

  happier because you're only competitor [TS]

  is actually kind of was his facebook [TS]

  yeah facebook is awful and like facebook [TS]

  i will reluctantly go to if I have no [TS]

  other option i like the ocean has [TS]

  swallowed all of the islands and my tiny [TS]

  facebook outpost is the only place that [TS]

  is left to go like and then I will go [TS]

  there while I am simultaneously [TS]

  maintaining the RSVP for 50 years as [TS]

  well which I still operate also as a [TS]

  kind of fall back like just in cases [TS]

  yeah but it's like Facebook is not an [TS]

  attractive option I i would love I would [TS]

  love to have an option that I could feel [TS]

  good about uploading my videos on that [TS]

  was also financially viable I mean it's [TS]

  essentially is like again I would be [TS]

  clear i totally understand why they [TS]

  don't do it but I would love it if I [TS]

  could upload my videos on to vimeo and [TS]

  also make money from them on vimeo like [TS]

  I would do that in a heartbeat and I'm [TS]

  i'm sure there would be a ton of other [TS]

  people who would do that as well because [TS]

  it's like even just having vimeo to [TS]

  balance it would be fantastic go RSS [TS]

  feed always makes me laugh because it [TS]

  reminds me of like a doomsday bunker [TS]

  that is that is totally what my video [TS]

  RSS feed is the RSS feed is just full of [TS]

  cans of beans exactly like there's [TS]

  there's one lightbulb in the ceiling [TS]

  light which flickers right there's an [TS]

  air filtration system down there and [TS]

  there's ten years worth of beans stored [TS]

  up and a mattress and a table and [TS]

  microphone to record and one sad old [TS]

  computer like that is like one of those [TS]

  will [TS]

  blankets that is impossibly it yeah [TS]

  that's him over there in the corner [TS]

  I will I will totally agree with it [TS]

  because yes that is the feeling in my [TS]

  mind to of like all has been lost like [TS]

  what can we retreat to this this is the [TS]

  this is the the final place to to crawl [TS]

  to for shelter there is one last thing [TS]

  in your shelter what a steam-powered [TS]

  dishwasher [TS]

  yes the steam-powered dishwasher because [TS]

  even in a doomsday scenario you'd be a [TS]

  savage to wash your dishes it can't [TS]

  waste your life like that today's [TS]

  episode of cortex is brought to you in [TS]

  part by blue apron the company on a [TS]

  mission to make incredible home cooking [TS]

  accessible to everyone for less than ten [TS]

  dollars a meal [TS]

  blue apron delivers seasonal recipes on [TS]

  with fresh high-quality ingredients to [TS]

  help you make delicious home-cooked [TS]

  meals each blue apron meal comes of a [TS]

  step-by-step easy-to-follow recipe card [TS]

  and pre proportion ingredients that [TS]

  could be prepared in 40 minutes or less [TS]

  you just get the ingredients that you [TS]

  need and this is going to be wasted [TS]

  which is great you can customize your [TS]

  recipes each week based on your own [TS]

  dietary preferences and choose a [TS]

  delivery option to fits your needs [TS]

  there's no weekly commitment so you only [TS]

  get deliveries when you want them and [TS]

  blu-ray print delivers to ninety-nine [TS]

  percent of the continental United States [TS]

  near recipes are created each week by [TS]

  blue aprons culinary team and are not [TS]

  repeated within a year [TS]

  cook meals like lemon chicken and green [TS]

  beans of a parmesan roasted summer [TS]

  squash and potato or serrano pepper and [TS]

  goes cheeseburgers zucchini slaw how [TS]

  amazing does that sound [TS]

  not only do you get access to all this [TS]

  incredible food is going to be delivered [TS]

  straight to you and all the recipes that [TS]

  you need my cooking with blue apron [TS]

  frequently also going to learn new [TS]

  skills and new recipes for yourself that [TS]

  you can do it anytime [TS]

  blue apron knows that when you cook with [TS]

  fresh ingredients to support a more [TS]

  sustainable food system you can make [TS]

  yourself incredible mills blue a [TS]

  princess the highest quality standards [TS]

  for their community of Arsenal suppliers [TS]

  family-run farms fisheries and ranchers [TS]

  wherever its japanese ramen noodles wild [TS]

  call Alaskan salmon or heirloom tomatoes [TS]

  blue apron brings you the best check out [TS]

  this week's menu and get your three [TS]

  meals free with free [TS]

  shipping by going to blue apron dot-com [TS]

  / cortex you'll love how good it feels [TS]

  and tastes to create incredible [TS]

  home-cooked meals and blue apron so [TS]

  don't wait visit blueprint com / cortex [TS]

  for your first three meals for free with [TS]

  free shipping [TS]

  thank you so much for blue apron for [TS]

  their support of cortex and relay FM [TS]

  blue apron a better way to cook [TS]

  listen to john wrote in and jon was [TS]

  interested to understand how the macbook [TS]

  adorable lasted over the summer [TS]

  last time we spoke about little adorable [TS]

  who was when the battery died many [TS]

  episodes ago was we were recording and [TS]

  we have since recorded a selection of [TS]

  episodes of with using that machine once [TS]

  you've been gallivanting around and of [TS]

  course you have been using it over court [TS]

  xmas to get your work done and I assume [TS]

  record some episodes of hello Internet [TS]

  as well maybe even do some video work on [TS]

  it [TS]

  so how did this purchase fair for you [TS]

  i'm going to say was absolutely [TS]

  fantastic purchase ok I i have to say [TS]

  like the macbook adorable was everything [TS]

  I kinda hoped that would be way we have [TS]

  that discussion about rethinking your [TS]

  devices that not not falling into old [TS]

  assumptions about what is the equipment [TS]

  that you really need right now and and [TS]

  trying to try to reframe things and my [TS]

  whole purpose for getting the macbook [TS]

  adorable was I am trying to maximize [TS]

  portability over a period of time in [TS]

  which i'm going to be traveling a lot [TS]

  like what what is what is the piece of [TS]

  equipment that i can get that will that [TS]

  will serve this purpose and this [TS]

  itty-bitty macbook is the equipment that [TS]

  will do this comes with some interesting [TS]

  trade-offs the one port as we found out [TS]

  on the day when I opened it but I mean I [TS]

  essentially discovered like I can run [TS]

  all of the necessary parts of my [TS]

  business off of this little machine i [TS]

  can record the podcast without a problem [TS]

  i can edit the podcasts [TS]

  without a problem I did do some very [TS]

  very light video work but I was also [TS]

  able to export like 4k video on on the [TS]

  macbook not at like a lightning speed [TS]

  but at a totally satisfactory pace so I [TS]

  I've got to say like huge thumbs up up [TS]

  to the macbook adorable team like I'm [TS]

  I'm really impressed with this little [TS]

  machine for the role that I need it I [TS]

  can and I'm I just I really really [TS]

  really like it so having also traveled [TS]

  over this summer i've really wish I [TS]

  bought one engine who because i was [TS]

  waiting had told you acts that never [TS]

  came [TS]

  yeah well i mean in some ways this [TS]

  conversation is an entirely hypothetical [TS]

  conversation like do you like the [TS]

  macbook adorable do not like the macbook [TS]

  adorable [TS]

  it doesn't really matter because as far [TS]

  as i can tell this is the only computer [TS]

  that Apple makes anymore so everybody is [TS]

  going to be buying a macbook adorable [TS]

  eventually they don't make any other [TS]

  computers [TS]

  you should've bought one what about the [TS]

  imac you're using right now [TS]

  yeah it's a legacy piece of equipment [TS]

  was the last time they updated it like a [TS]

  year ago [TS]

  who knows ok imac was updated 338 days [TS]

  ago [TS]

  fine finity in computer it's not over a [TS]

  thousand like some contagious like some [TS]

  computers we could name all of the [TS]

  things that you might worry about with [TS]

  the with a little macbook again from for [TS]

  me we're not any problem i like I didn't [TS]

  have any issue with the battery life it [TS]

  was it was totally fine i was largely [TS]

  using it plugged in [TS]

  however you know with adapters and [TS]

  things so that like maybe if you're if [TS]

  you're trying to do something like [TS]

  export 4k video on the battery the [TS]

  battery might not last very long because [TS]

  i think it's probably optimized to be [TS]

  efficient as as opposed to like being [TS]

  able to just have a bunch of battery to [TS]

  grind through a difficult task but I i [TS]

  I'm totally impressed by it i like and i [TS]

  was speaking to someone who [TS]

  does development on on the macbook [TS]

  adorable like they just they just run [TS]

  xcode on it like i don't i get to get [TS]

  the impression that kind of thing is [TS]

  very CPU intense and they seem totally [TS]

  happy with with using the machine so I'm [TS]

  just up i really don't have any [TS]

  complaints about it like I'm trying to [TS]

  like shuffle through my mind like where [TS]

  things that I was really annoyed about [TS]

  an end the answer is no I mean even the [TS]

  thing that is interesting to me is the [TS]

  the keyboard while I don't love the [TS]

  keyboard having use the ipad pro [TS]

  keyboard cover tremendously extensively [TS]

  and really loving that keyboard cover [TS]

  really helped me kind of get used to the [TS]

  macbook adorables keyboard you and so [TS]

  over the summer is like okay I started [TS]

  doing more typing on it i was doing some [TS]

  light administration working it was it [TS]

  was totally fine as I can get [TS]

  I could get used to this keyboard but [TS]

  then I had the funny experience actually [TS]

  just yesterday that for for a variety of [TS]

  reasons I had to lug out my old brick of [TS]

  obligation my old macbook pro 15-inch [TS]

  thing like okay take it out you know [TS]

  home you know on the table blow off the [TS]

  dust open it up boot it up and i use the [TS]

  keyboard has like this keyboard is [TS]

  garbage like this is awful to use how [TS]

  did I ever type on this thing it was it [TS]

  was a really astounding experience to go [TS]

  back to those dome switches for a [TS]

  keyboard and just a funny thing when you [TS]

  realize you've gotten used to something [TS]

  else and then you can feel the [TS]

  terribleness of the old thing that you [TS]

  used to use which you just you never [TS]

  really noticed like I was never a super [TS]

  fan of laptop keyboards mainly because I [TS]

  like mechanical keyboards because they [TS]

  are the best [TS]

  it's like man now if I have to choose [TS]

  between the old-fashioned macbook pro [TS]

  keyboard and the macbook keyboard like I [TS]

  will I will positively choose that [TS]

  macbook keyboard any day of the week [TS]

  this hall typing on the old keyboard do [TS]

  you think though that this machine would [TS]

  last a few years for you [TS]

  well [TS]

  that depends essentially entirely on [TS]

  what does my podcasting workflow look [TS]

  like in the future there were a couple [TS]

  of times that the macbook kind of [TS]

  started out when i was editing a very [TS]

  very complicated logic file towards the [TS]

  end nothing major like nothing even [TS]

  really worth complaining about but you [TS]

  know as as these things happen like when [TS]

  software updates occur software gets [TS]

  bigger it takes more CPU cycles to run [TS]

  and now if you change microphones like [TS]

  you can start using bigger and bigger [TS]

  files like there's a way I can imagine [TS]

  that this particular macbook for me [TS]

  might not be a product that would last [TS]

  several years and i would have to [TS]

  replace the computer at some point but [TS]

  it really does feel entirely contingent [TS]

  on assuming that i am doing podcasting [TS]

  several years from now what does that [TS]

  whole setup look like ideally I would [TS]

  still love to transition all of that [TS]

  into my ipad pro but I think there's a [TS]

  variety of reasons why that is extremely [TS]

  unlikely to occur mostly related to the [TS]

  fact that i work with other people when [TS]

  it comes to podcasting so it's not just [TS]

  about the tools that I use it's about [TS]

  tools that you can use with other people [TS]

  and as far as I know there is currently [TS]

  no professional grade ipad pro editing [TS]

  software that also allows multiple users [TS]

  to work on a single file and I imagine [TS]

  that there probably won't be for ever [TS]

  possibly well [TS]

  Never Say Never Never Say Never but I'm [TS]

  not gonna hold my breath on that one [TS]

  so are you gonna wait for the next [TS]

  macbook like forever [TS]

  are you going to give it and buy a [TS]

  little mag well I feel like at this [TS]

  point i might as well wait and see what [TS]

  the next announcements are going to be [TS]

  isn't that what you said the last time [TS]

  we spoke about it but I haven't got a [TS]

  summer of traveling now [TS]

  yeah I guess that's just like the [TS]

  majority of my traveling is now done for [TS]

  the year so it does it's not an issue [TS]

  for me now I may as well wait because [TS]

  they may read the adorable again you [TS]

  know yeah like it's understand least [TS]

  likely to happen but they might do it so [TS]

  there's no point in me doing it now [TS]

  until I can at least see what the [TS]

  offerings are button the new macbook pro [TS]

  row is going to have to offer [TS]

  significant improvements me now to [TS]

  consider that over the adorable who [TS]

  interesting to hear because dragging [TS]

  around this laptop this summer [TS]

  I've really just don't want to keep [TS]

  doing that anymore because also like [TS]

  I've adjusted the way that I travel and [TS]

  record what I'm traveling quite [TS]

  significantly this year to the point [TS]

  where I don't even know if I really need [TS]

  the power anymore [TS]

  hello I'm basically now I'm trying to [TS]

  make sure that I never need to edit on a [TS]

  plane which was something i used to do a [TS]

  lot of but now I just don't want to do [TS]

  that anymore because i found the value [TS]

  in sleeping on airplanes right [TS]

  oh yeah I was always mentioned to me [TS]

  when you wherever you were travelling [TS]

  like i'll be adding the shows on the on [TS]

  the plane and I i never understood how [TS]

  you could do that because it is a really [TS]

  good thing to do if you have something [TS]

  to do [TS]

  look if I'm going to work everything is [TS]

  good because it takes lots of time to do [TS]

  so it helps the time go by [TS]

  yeah it just seemed to me like it's a [TS]

  poor environment spatially for doing [TS]

  that kind of thing I feel like if I'm [TS]

  editing a podcast even if i'm on a small [TS]

  screen like I want to be able to have [TS]

  both hands on the desk I want to have my [TS]

  tablet in front of i want i want space [TS]

  to do that i get there before me if I'm [TS]

  ever gonna edit on a laptop it's never a [TS]

  good environment right right so like it [TS]

  doesn't matter if i'm adding a laptop in [TS]

  my hotel room or on the plane it's never [TS]

  good [TS]

  so I may as well go with good and can't [TS]

  do anything else you know [TS]

  likewise like this really for me the [TS]

  only thing i can do work was on a plane [TS]

  is edit a podcast who because you never [TS]

  know if you're gonna get internet even [TS]

  photo you're going to eat sometimes even [TS]

  if you pay for it doesn't matter you [TS]

  know you may or may not get Wi-Fi on the [TS]

  plane now the rule for flying is never [TS]

  by the Wi-Fi just just don't do it [TS]

  that's your rule that was the rule i [TS]

  like to feel connected is part of the [TS]

  loneliness problem you know she's okay [TS]

  so I know I've now also I try and do my [TS]

  best to get all of my editing done [TS]

  before i leave and then when I am away [TS]

  I don't seem to edit the shows that our [TS]

  record really mean a lot of the time [TS]

  I'm not even recording on my own [TS]

  equipment anymore i'm recording of [TS]

  somebody else's equipment and/or not [TS]

  recording on the machine that I'm you [TS]

  know that i have with me i'm recording [TS]

  to a solid-state recorder on plane who [TS]

  wore somebody else's computer is the way [TS]

  that I seem to be doing it these days so [TS]

  really like on it the show the trip i [TS]

  just took the two podcasts that i [TS]

  recorded I didn't edit one of them is [TS]

  that it wasn't by stephen and the other [TS]

  one I'm just recording to edit later [TS]

  so in all honesty I don't really need a [TS]

  big powerful machine anymore it feels [TS]

  like but if the macbook pro is really [TS]

  cool and is thinner and lighter to a [TS]

  point that is close enough to the [TS]

  macbook them i would consider that [TS]

  machine because then i have closer to [TS]

  the best of both worlds because I then [TS]

  have something that's thinner and [TS]

  lighter than what I have which is what [TS]

  I'm looking for [TS]

  plus I have the power hand if and when I [TS]

  need it because if I do need it i'm [TS]

  really gonna regret that [TS]

  whoo-hoo so I'm still willing to wait [TS]

  and see but right now I am leaning [TS]

  adorable loo just because i am looking [TS]

  to as you have spoken about just [TS]

  optimize for thinnest and lightest [TS]

  whenever you're traveling every pound [TS]

  counts when i'm packing for stuff i'm [TS]

  always obsessed with with trying to [TS]

  really minimize the weight and and [TS]

  sometimes when i'm in packing mode i [TS]

  think am I going too far [TS]

  I am I really trying to cut this down [TS]

  too much and and cut out things that I [TS]

  might want or that I might need later on [TS]

  and the answer when i'm actually [TS]

  traveling is always know what I'm [TS]

  actually traveling i'm always looking at [TS]

  stuff and thinking like I gotta cut this [TS]

  out next time right i can i can do [TS]

  without this and yes so when when you're [TS]

  traveling a bunch every every ounce [TS]

  counts and and the difference between [TS]

  the macbook pro and the macbook really [TS]

  does matter [TS]

  like the smallness of it the thinness of [TS]

  it the lightness of it [TS]

  this is this is one case for this [TS]

  machine that it I I do feel like Apple [TS]

  make it keep making it thinner became [TS]

  making it lighter it's great like go go [TS]

  as close as you can to the sheet of [TS]

  paper that we all know you want and and [TS]

  I will I will go with you as long as I [TS]

  can ultimately plug-in a microphone to [TS]

  it i'm totally flying so talking about [TS]

  having to get used to things like one [TS]

  port my iphone to iphone you know very [TS]

  exciting has been announced by the time [TS]

  the show comes out i will have one [TS]

  because i am going tomorrow as we record [TS]

  this to pick it up at the store at early [TS]

  o'clock in the morning [TS]

  what's early o'clock in the morning 815 [TS]

  is my reservation time that is pretty [TS]

  early for you [TS]

  what is pretty early to go to a store [TS]

  yeah and you live on essentially [TS]

  American east coast time [TS]

  yeah it's it's nice and early but I want [TS]

  to have my fun [TS]

  you gotta have your phone this is part [TS]

  of your job is part of my job I i would [TS]

  i would legitimately consider it you're [TS]

  responsible for you not to have a new [TS]

  phone as soon as possible like this is [TS]

  this is literally work i agree [TS]

  completely with the phone definitely [TS]

  because i feel like if people tuned in [TS]

  to the shows where i talk about [TS]

  technology news and I like you know I [TS]

  just didn't get one they would kind of [TS]

  be like is this guy that's my feeling [TS]

  let's say Apple came out with a phone [TS]

  that was just universally regarded as a [TS]

  terrible phone the light you know they [TS]

  do the announcements and they're like oh [TS]

  this year we we made the back out of [TS]

  soap and you know we went back to a low [TS]

  resolution screen is 480p is is all [TS]

  anybody needs and it's a thousand [TS]

  dollars i would think you should still [TS]

  buy that phone because it's part of your [TS]

  job to talk about what are the phones [TS]

  like even if you knew it was bad like [TS]

  you are in a position where you just [TS]

  have to buy a phone every year to talk [TS]

  about it on the shows so i'm i'm very [TS]

  glad to know that you're going to be [TS]

  there at early o'clock in the morning to [TS]

  get your little Mike hands around a new [TS]

  phone has a quite big actually that's [TS]

  why you go with plus exactly because i [TS]

  can i can take that so AU game [TS]

  are you sticking with your ancient [TS]

  ancient ancient SE I mean it is ancient [TS]

  at this point is very old guts inside of [TS]

  that thing like ancient analog audio [TS]

  devices friend of mine was a line i [TS]

  really appreciated in the keynote so I [TS]

  knew I knew this moment was going to [TS]

  come when i bought the SE because i like [TS]

  how this is going to be is going to be [TS]

  an apple announcement they're going to [TS]

  have a new phone and they're going to [TS]

  have like a look at this it's all shiny [TS]

  and new and I know my personality i do [TS]

  like having the new things and like oh [TS]

  here's some stuff we can demo i got i [TS]

  knew this day was going to come and when [TS]

  I was watching the presentation my [TS]

  tagline for the iphone 7 like if they're [TS]

  making an apple poster and slices iphone [TS]

  7 at the top it has a beautiful picture [TS]

  of the iphone then you can put a little [TS]

  quote from cgpgrey on the bottom and [TS]

  that quote would be most skippable [TS]

  iphone generation ever this is the most [TS]

  skippable 1i think they have ever made [TS]

  like you usually when people complain [TS]

  about the s generations like the 4s or [TS]

  the 5s [TS]

  I often think people just like don't [TS]

  really understand the changes that have [TS]

  occurred you know you like the for a7 [TS]

  was like I looks the same it's not like [TS]

  now the forest is an incredible [TS]

  improvement over the floor [TS]

  I just think those iphone 7 i am amazed [TS]

  that they didn't call it like the iphone [TS]

  6 e right or just throw some other [TS]

  letter on on the back of it [TS]

  I'm just to kind of amazed that they [TS]

  bother calling it the iphone 7 in [TS]

  retrospect that would have been a bad [TS]

  idea because it would have been cooling [TS]

  out the same design to rightfully well [TS]

  this kind of goes into when I was [TS]

  watching the presentation [TS]

  there's there's a thing that sometimes [TS]

  happens in presentations when someone's [TS]

  trying really hard to convince you of a [TS]

  thing and I just kept being aware like [TS]

  how often and how much they were leaning [TS]

  on words like new and revolutionary and [TS]

  I can act [TS]

  I was just like I think you're leaning [TS]

  on these words harder than normal [TS]

  because the reality is the exact reverse [TS]

  of this now i understand that like on [TS]

  the internals of the phone right it is [TS]

  much faster that like the low-energy [TS]

  processors look like a really cool [TS]

  in addition there is actually longer [TS]

  battery life which is like a miracle [TS]

  from God in fact that the phone lasts [TS]

  longer the waterproofing is well-liked [TS]

  okay that's great it's a waterproof as [TS]

  the previous generation watch was my [TS]

  sort of understanding of it like all of [TS]

  that stuff is is racial cameras to the [TS]

  dual cameras and I was kind of [TS]

  disappointed in that but that's that's [TS]

  it's a slider the story and I feel up I [TS]

  feel like watching that almost always [TS]

  when the new phones come out I i have a [TS]

  real visceral desire to be like man [TS]

  there's a cool thing I want to get it [TS]

  even if it's something like 3d touch as [TS]

  I want to get the phone that has 3d [TS]

  touch because i want to experience what [TS]

  this is like what does Apple think this [TS]

  is going to be how is this going to [TS]

  change my interaction with the device [TS]

  sometimes the answer is no like it [TS]

  doesn't really matter at all but this [TS]

  phone i feel like okay I the only thing [TS]

  that to me is a real draw is the dual [TS]

  camera system that that is the only [TS]

  thing i can point to which would be like [TS]

  man it would be awesome to have that [TS]

  dual camera system but when I think [TS]

  about the place of the phone in my life [TS]

  now I'm really happy with having a [TS]

  smaller phone and if Apple had actually [TS]

  made this generations phone [TS]

  significantly lighter or significantly [TS]

  smaller with us with the seven plus i [TS]

  could have maybe talked myself into [TS]

  getting it but this is the one year was [TS]

  like ads essentially the same weight and [TS]

  it's exactly the same size and so it's [TS]

  really a question of do I want to have [TS]

  something bigger in my pocket for in [TS]

  comparison to the 60 like a [TS]

  significantly upgraded camera the [TS]

  biggest knock against the sec is the [TS]

  camera is like okay it's not fantastic [TS]

  anything it's ok but switching from that [TS]

  to the dual camera system would be a [TS]

  hell of an improvement but i feel like i [TS]

  am really happy with [TS]

  the move that I have made to try to [TS]

  minimize the centrality of the phone in [TS]

  my life and I feel doubly secure in this [TS]

  after this past summer where whenever [TS]

  I'm traveling a lot of the stuff that I [TS]

  do to normally lockdown the phone that [TS]

  you know people think I'm crazy about [TS]

  like turning off notifications from all [TS]

  kinds of stuff disabling the appstore [TS]

  disabling safari like turning off [TS]

  absolutely everything that buzzes or [TS]

  makes noise when I'm traveling I have to [TS]

  loosen up a bunch of those restrictions [TS]

  because otherwise it's just it's just [TS]

  too inconvenient because I'm in too many [TS]

  situations where like I need to [TS]

  communicate with someone now and my [TS]

  usual three-day response time too and I [TS]

  message is not had a quick like when [TS]

  you're trying to meet up with somebody [TS]

  or I need to get notifications or I need [TS]

  to look up something on on safari I've [TS]

  come off of a summer of having the phone [TS]

  be more central in my life than it [TS]

  normally was [TS]

  and now that I've pulled that back again [TS]

  I feel like no I really like having a [TS]

  phone that does fewer and fewer things [TS]

  rather than the more things and I think [TS]

  that like this 7 plus is a phone that [TS]

  calls to you to do more with it like it [TS]

  it its size asks of you to do more with [TS]

  it and if it's in in your pocket as his [TS]

  huge device like it its it's just more [TS]

  of a focus so i feel like i'm really on [TS]

  on board with the idea of like [TS]

  minimizing the phone in my life and the [TS]

  SE fits into that perfectly [TS]

  I like having the smaller device I just [TS]

  for comparison i was kind of playing [TS]

  around with my wife's phone to see it's [TS]

  been a long time since I've used that [TS]

  sighs phone like I maybe I could go back [TS]

  to the middle sized phone and against [TS]

  like boy do I hate this size the size [TS]

  for me is just the exact wrong size [TS]

  really don't like it [TS]

  so yeah I find myself in this funny [TS]

  position of this is the first time [TS]

  apple has released a generation of phone [TS]

  that i feel like i am unconvinced to [TS]

  switch products [TS]

  I understand [TS]

  and what you're saying but I don't agree [TS]

  with what you're saying to convince me [TS]

  I'm wrong but no I mean success it's not [TS]

  that is a foolish errand was gonna but I [TS]

  mean like I be happy to buy another [TS]

  phone if you could like if you could [TS]

  convince me I obviously I'd been at my [TS]

  point here isn't to convince you it's [TS]

  just a state my opinion like I [TS]

  understand what you're saying about most [TS]

  skippable on the surface of it but i [TS]

  think that a lot of the component parts [TS]

  that they changed make this as [TS]

  compelling and iphone upgrade as any [TS]

  other part by not changing the design [TS]

  like the actual hardware design it takes [TS]

  in people's mind for one reason or [TS]

  another and for you that is you want [TS]

  something physically smaller to hold so [TS]

  that's your issue if they would have [TS]

  done what everybody expects them to do [TS]

  next time which is to reduce the bezels [TS]

  who this would have been a perfect for [TS]

  you because I mean when you break it [TS]

  down the screen is wei brian has the [TS]

  wider color gamut like what we used to [TS]

  one are pants who the camera is [TS]

  significantly better no matter what one [TS]

  you go with including the front-facing [TS]

  camera it is incredibly more powerful [TS]

  and has longer battery life has stereo [TS]

  speakers waterproofing like there is a [TS]

  ton of stuff here which is very [TS]

  interesting which I think makes for a [TS]

  bit bigger than s update would usually [TS]

  be but the fact that it's in the same [TS]

  kind of hardware case by and large makes [TS]

  it a less compelling fun for you like [TS]

  because I think that no matter what they [TS]

  did [TS]

  unless they would have made it smaller [TS]

  you would never bought it i mean that [TS]

  they have all of the parts here that [TS]

  would usually make you upgrade we had [TS]

  cameras by far and away the biggest draw [TS]

  that that's that's the thing that's the [TS]

  biggest pulp the the waterproofing is [TS]

  like well I've never really had a [TS]

  problem with water around my phone i [TS]

  don't take my phone to the beach because [TS]

  i don't like to go to the beach and now [TS]

  you can [TS]

  I'm gonna go to finish with my first [TS]

  like for example i listen to podcast in [TS]

  the bathroom in the shower right you can [TS]

  just have your phone in the shower [TS]

  cubicle with no problem if it seemed [TS]

  like I think you don't understand how I [TS]

  prefer not to use my phone like I I [TS]

  wouldn't want to bring my phone into the [TS]

  shower with me even if it was waterproof [TS]

  again a thing I'm today I'm really gonna [TS]

  have to underscore the point that i'm [TS]

  not trying to explicitly convince you [TS]

  right right right I'm just making my [TS]

  case I know what I know what you're [TS]

  saying and I i agree that I think people [TS]

  over value a physical design change that [TS]

  people just like that it looks different [TS]

  you know and that's just that's the [TS]

  thing that humans value and that that's [TS]

  totally fine and I think that does add a [TS]

  bit to the underwhelming this of it but [TS]

  it's interesting that that for me anyway [TS]

  this is a point at which i would want a [TS]

  physical design change not because I [TS]

  feel like oh this phone looks old but [TS]

  because i want a design change that [TS]

  would be a utility improvement and it's [TS]

  like I'm in this woman is awkward [TS]

  position of the size that i like is to [TS]

  like too big around the screen and too [TS]

  heavy around the screen and like i said [TS]

  i suspect i don't i don't know but i [TS]

  I've the more i think about it i have i [TS]

  have this like nagging feeling that [TS]

  maybe the iphone SE e was a one-off [TS]

  device that maybe apple won't ever make [TS]

  a phone in this size again and part of [TS]

  that is just wondering about if next [TS]

  year they bring in the bezels and bring [TS]

  it a lot closer to a piece of glass that [TS]

  maybe they decide that this is enough of [TS]

  a change that people who want smaller [TS]

  phones are also happy but everybody [TS]

  still gets big screens and it may very [TS]

  well be the case if they bring in the [TS]

  bezels like oh then i will find the [TS]

  regular size totally acceptable but I i [TS]

  think i may be using a dead phone which [TS]

  is even more of a push for me to like I [TS]

  always feel like I'm happy to kind of [TS]

  get on board with the future and if this [TS]

  phone [TS]

  the phone that will never be updated [TS]

  then why don't you just get used to the [TS]

  different thing now instead of waiting [TS]

  until you absolutely have to like I'm [TS]

  I'm okay with that but even still I just [TS]

  don't I don't feel the desire to have [TS]

  the seven plus in my pocket when i'm at [TS]

  the gym for the next year right which is [TS]

  one of the places where the phone [TS]

  bothers me the most and in terms of size [TS]

  and using it or like just a bunch of [TS]

  places where that is the case but no [TS]

  I've been talking to a few people about [TS]

  whether they like because of course you [TS]

  know when you're known as the tech [TS]

  person in your circle everybody asks you [TS]

  questions about should they should they [TS]

  not get the things and i find this a [TS]

  difficult phone to pitch to people [TS]

  especially if they're just going for the [TS]

  regular phone sighs I like they have a [TS]

  6s and they know and they want to know [TS]

  if they should get the seven and kind of [TS]

  talking through with them its I feel [TS]

  like it's it's a little hard to point to [TS]

  a particular thing to be like this is an [TS]

  awesome reason why you should get this [TS]

  phone so that that's why i like my [TS]

  tagline is most capable phone ever so [TS]

  for me again so I don't agree i think [TS]

  there are a lot of great reasons but I'm [TS]

  not pushing this one so hard on people [TS]

  because i also have to tell them that [TS]

  things are going away and I just can't [TS]

  afford to have that conversation with [TS]

  people [TS]

  yeah what the other thing which we don't [TS]

  know at this point which is my [TS]

  particular real side I at the at the [TS]

  phone and of course this video we don't [TS]

  know because they're not in our hands [TS]

  yet but man when they started talking [TS]

  about that solid-state home button is [TS]

  gonna suck [TS]

  I have no dad was gonna suck so bad I so [TS]

  upset about this that that that's the [TS]

  thing to me which is like no matter how [TS]

  much you love a camera do you press the [TS]

  home button more than you use the camera [TS]

  was like yes by a factor of a thousand [TS]

  ok and so if and when Apple produces [TS]

  they're all glass no bezel phone and [TS]

  there's some home button that you just [TS]

  have to get used to because there's no [TS]

  moving parts and apple has finally [TS]

  achieved the dream dreams like okay fine [TS]

  i'll move then but that home button like [TS]

  I just worry about the first generation [TS]

  of it with RSI issues it's like [TS]

  that's the kind of thing where like I [TS]

  don't want to board the future if it's [TS]

  going to physically hurt like it's just [TS]

  I haven't heard anybody say like wow [TS]

  this home button is really convincing in [TS]

  the illusion of its clicking so that [TS]

  that to me is one major major potential [TS]

  downside to it like i'll be super [TS]

  curious to go into an apple store [TS]

  probably if i'm near one on friday like [TS]

  I'll wander in just to see if i can i [TS]

  can see what it actually feels like in [TS]

  person but i'm not i'm not holding out [TS]

  my hopes up like oh boy it's an amazing [TS]

  new home button that i'm going to click [TS]

  hundreds of times a day in a slightly [TS]

  uncomfortable way that will accelerate [TS]

  overtime to greater and greater [TS]

  discomfort [TS]

  yeah I'm unconvinced about this I yeah [TS]

  i'm just not sure I don't know if it's [TS]

  necessarily gonna cause too much [TS]

  discomfort because it would just be like [TS]

  3d touch which if i can set its [TS]

  superlight like my 3d touches at the [TS]

  lightest injuries i barely have to do it [TS]

  it basically like for me it just feels [TS]

  like I just need to rest my finger on [TS]

  the screen for a little longer than [TS]

  normal and 3d touch will activate them [TS]

  if I can do that then I'll be fine with [TS]

  it [TS]

  my feeling is just I know it's not going [TS]

  to be a satisfying clip [TS]

  yeah the way it's described like people [TS]

  describing it as like the whole phone [TS]

  kind of shaken and let you know that [TS]

  doesn't sound good at all [TS]

  I'll find out alright yes but what about [TS]

  the atoms will be terrible [TS]

  what about the Apple watch I know that [TS]

  you are very happy Apple watch user you [TS]

  considering upgrading oh yeah that there [TS]

  for me was an instant by see this isn't [TS]

  a I don't understand you anymore [TS]

  instant buy on the Apple watch my like [TS]

  that makes even less admit I need you to [TS]

  try and explain that matter and a way [TS]

  that makes sense in your brain cause [TS]

  that doesn't make sense in mine [TS]

  ok why do you think it doesn't make [TS]

  sense it's the same like nothing in [TS]

  there is like a must-have it's the same [TS]

  stuff faster processor but a [TS]

  waterproofing exactly what's in the [TS]

  iphone it doesn't look any different [TS]

  it's thicker it's actually thicker who [TS]

  the battery life is better right [TS]

  well what then what it what do you mean [TS]

  what like I'm [TS]

  my very happy Apple watch user as I'm a [TS]

  very happy iphone user right right and [TS]

  so I feel like I do want the gps in the [TS]

  water and the watch like that is [TS]

  definitely a feature that I want I've [TS]

  been doing a bunch of running and in the [TS]

  theme of how can i remove the phone from [TS]

  the centrality of my life [TS]

  the gps while doing some exercise [TS]

  outside that is actually a big feature [TS]

  for me like that is definitely a thing [TS]

  that I want to have so it's like tick [TS]

  mark for that one and i'm also happier [TS]

  to pay for the much brighter screen and [TS]

  little bit of improved battery life like [TS]

  that is one thing where like this summer [TS]

  in particular was aware that the the [TS]

  perhaps the least optimal situation in [TS]

  which to try to read the face of an [TS]

  Apple watch is if you are standing in [TS]

  the desert at high noon with sunglasses [TS]

  on and you go to check something on your [TS]

  watch [TS]

  it's going to be a real hard read on [TS]

  that screen i understand that is perhaps [TS]

  the most sub optimal situation in which [TS]

  to ever read an Apple watch [TS]

  I like that standing in the desert at [TS]

  high noon makes you sound like you're on [TS]

  a Vision Quest maybe I was ok while [TS]

  eating mushrooms also makes it very [TS]

  difficult [TS]

  yeah basically Apple watch it looks like [TS]

  a painting but there are enough times [TS]

  even just in the UK i'm aware like if [TS]

  i'm outside that the watch face is not [TS]

  super easy to read and in the Sun so [TS]

  it's like a great you made the screen [TS]

  brighter it's a little bit easier to [TS]

  read I am I'm happy to go along with [TS]

  that the the waterproofing thing is not [TS]

  a huge deal for me because I don't do [TS]

  swimming and i have already been wearing [TS]

  this watch for you know whatever it is a [TS]

  year and a half in the shower without [TS]

  any problems at all but I'm also feeling [TS]

  like a little faster with the processor [TS]

  i'm also happy for that [TS]

  so this is all thumbs up for me like [TS]

  Apple watch better without any [TS]

  significant downside I don't really care [TS]

  about the thickness i'm actually I wish [TS]

  Apple would make a bigger Apple watch [TS]

  I think they should have like a 40 with [TS]

  44 millimeter version Rex's like 38 42 [TS]

  44 that's what i would want so I know I [TS]

  don't mind the business at all so to me [TS]

  I see like no downside [TS]

  all upside no-brainer new watch ordered [TS]

  delivered tomorrow hopefully it didn't [TS]

  convince me I'm not trying to convince [TS]

  you Mike I'm just taking four hits [TS]

  haha alright so what you can do with [TS]

  your old watch then you know how you [TS]

  have to watch that you have to watch it [TS]

  on you [TS]

  ok so i was wondering about this right [TS]

  it did occur to me like out what am I [TS]

  gonna do with two watches I i have no [TS]

  idea what to do with it but I realized [TS]

  in a stroke of genius but i dunno what [TS]

  to do with two watches can you guess [TS]

  what i'm going to do with two watches [TS]

  Mike you gonna challenge one of the [TS]

  night and then put the other one when [TS]

  you go to sleep [TS]

  bingo daywatch Night Watch and you wanna [TS]

  know why this is absolutely genius can [TS]

  tell you can tell you put another thing [TS]

  that really sold this to me ok was ok so [TS]

  for it for listeners just so you don't [TS]

  think I'm totally crazy in case you're [TS]

  unaware i am one of those people who [TS]

  sleeps with the Apple watch because I [TS]

  discovered what I tried sleeping without [TS]

  a watch that nighttime gray half wakes [TS]

  up and check the time on his watch [TS]

  without daytime gray ever knowing that [TS]

  this is an activity that occurs when i [TS]

  try to sleep without wearing a watch [TS]

  like I did the first few times with the [TS]

  Apple watch [TS]

  i discovered that i wake up in the [TS]

  middle of the night wondering what time [TS]

  it is like so obviously sleeping me is [TS]

  actually checking the time because if i [TS]

  wear the watch this doesn't happen so I [TS]

  have to wear a watch it not wait let me [TS]

  let me go over that once more because I [TS]

  didn't fully understand it but I think I [TS]

  caught it [TS]

  mhm you were when you weren't wearing a [TS]

  watch [TS]

  waking up and wanted to check the time [TS]

  but then when you started wearing it [TS]

  again you never had this feeling [TS]

  yeah so when I bought the apple watch [TS]

  interesting i put it on the nightstand [TS]

  as you did to charge it overnight and i [TS]

  would wake up several times in the night [TS]

  and yeah it took me a little while to [TS]

  figure out that if I wore the watch [TS]

  overnight this didn't happen but you're [TS]

  still waking up it's not like the watch [TS]

  was keeping you asleep [TS]

  it's just it's like when you when you [TS]

  live with any other person you you see [TS]

  this interesting phenomenon that a [TS]

  person can be awake without really being [TS]

  fully booted [TS]

  up yeah like this like this is a thing [TS]

  that I find very interesting after that [TS]

  I sort of you know joke with my wife [TS]

  about having some interaction with the [TS]

  other wife right which is her not fully [TS]

  awake but like awake enough to kind of [TS]

  interact or like make a little request [TS]

  or something but she's not conscious [TS]

  really yeah i find that person to be a [TS]

  lot less polite [TS]

  there's a there's a bunch of funny [TS]

  things with this but so as in Grace's go [TS]

  out the window [TS]

  yeah because you're dealing with like [TS]

  the cerebral cortex isn't there [TS]

  you're dealing with lower parts of the [TS]

  brain and so I assume that this is [TS]

  what's happening with me while I'm [TS]

  sleeping that I'm I'm not fully booting [TS]

  up into consciousness but some part of [TS]

  me is awake enough and wants to be aware [TS]

  of what the time is [TS]

  and this also makes sense with the [TS]

  behavior that i I've had for as long as [TS]

  i can remember is if I really focus on [TS]

  the time that i need to wake up in the [TS]

  morning I can pretty often just wake up [TS]

  without the alarm clock like I can wake [TS]

  up before the alarm goes off they always [TS]

  used to wonder like that doesn't make [TS]

  any sense [TS]

  like how can I keep track of time [TS]

  accurately 48 hours while I'm asleep is [TS]

  like the answer is that i'm not i think [TS]

  that is just what happens is some part [TS]

  of me is looking at the clock and was [TS]

  like all right this is when we want to [TS]

  get up and now let's start the boot up [TS]

  process into consciousness so that's [TS]

  just my guess about what's occurring [TS]

  this is explaining the behavior because [TS]

  otherwise i wouldn't really have a [TS]

  reason to wear the watch at night like I [TS]

  don't you know i'm not i'm not doing [TS]

  like health tracking at night or [TS]

  anything which i do think it's something [TS]

  that Apple should build into the watch [TS]

  do you not do this story [TS]

  why would you not do that if you are any [TS]

  wearing it because I i use with a call i [TS]

  use sleep cycle on the phone as the as [TS]

  my sleep tracking thing because that is [TS]

  tied into an alarm that tries to predict [TS]

  the best time to wake you for not waking [TS]

  up automatically but it doesn't do [TS]

  anything through the watch it sits on [TS]

  the phone only and it works really well [TS]

  but I think Apple should build in sleep [TS]

  tracking into the watch but that means [TS]

  they need to expand the battery life [TS]

  significantly which I don't think [TS]

  they're going to do but I really think [TS]

  that they should do it anyway so the one [TS]

  thing that did occur to me which is a [TS]

  little bit of a problem is that [TS]

  Apple watch is really bright at night [TS]

  like again it when you're dealing with [TS]

  any source of light in a completely dark [TS]

  room it's suddenly very bright now I [TS]

  have a special night time face that i [TS]

  use have you ever seen my nighttime [TS]

  facebook i don't know if i have not at [TS]

  nighttime you have shown me in the [TS]

  daytime [TS]

  okay i'll send you a send you a copy of [TS]

  what it looks like right now but I have [TS]

  this nighttime face that i use but even [TS]

  then it can still be quite right but [TS]

  then I realized okay brilliant if I have [TS]

  to Apple watches this is genius i'm [TS]

  going to solve two problems at once one [TS]

  of which is that when you do decide to [TS]

  sleep with the Apple watch you need to [TS]

  be aware of charging it more frequently [TS]

  during the day so essentially like if I [TS]

  take a shower or if there's some kind of [TS]

  little break i'll throw the the watch on [TS]

  the charger for a little bit and that's [TS]

  annoying [TS]

  I don't really like to have to think [TS]

  about that I want to eliminate the [TS]

  number of things that I ever have to [TS]

  think about if I have two watches like [TS]

  oh great i can just swap this [TS]

  we're at night time i will pick up the [TS]

  watch that has been charging all day and [TS]

  in the morning I pick up the watch that [TS]

  has been charging all night and then [TS]

  plus extra bonus it means on the new [TS]

  watch i can just set the brightness to [TS]

  maximum and never think about it and on [TS]

  the nighttime watch I can crank down the [TS]

  brightness two notches never think about [TS]

  it because i'm not going to be wearing [TS]

  that watch during the day so it'll be [TS]

  even dimmer at night so boom perfect [TS]

  solution to watches they watch Night [TS]

  Watch [TS]

  just don't understand do you seriously [TS]

  not understand this not what I don't [TS]

  understand is the iphone and apple watch [TS]

  argument like y1 is not new and the [TS]

  other is new that I don't get I really [TS]

  don't get that why don't you get that I [TS]

  don't understand because you see you [TS]

  can't even articulate your thoughts [TS]

  no because like you're you're feeling [TS]

  about it right this is out of the show [TS]

  now because I can't be bothered to have [TS]

  this argument in the show it like you're [TS]

  saying it's the most skippable iphone [TS]

  right and i even saying that like it's [TS]

  just like a categorical thing little not [TS]

  just a for gray right since the most [TS]

  simple but the apple watch has the all [TS]

  of the enhancements of the Apple watch [TS]

  look exactly the same as enhancements to [TS]

  the iphone right they didn't change the [TS]

  way it looked right made think they put [TS]

  more battery life in it but they gave it [TS]

  a GPS which I guess you could say it's [TS]

  kind of like the camera [TS]

  yeah yeah you could say that easily [TS]

  write about like ever every advancement [TS]

  is just the same as what the iphone has [TS]

  but yet for some reason the iphone is [TS]

  capable but the apple watch is not well [TS]

  I feel like at this point you're so [TS]

  consumed your to watch idea haha that [TS]

  that it's made it a must-buy haha i [TS]

  think that's it [TS]

  I think I cracked it you had this idea [TS]

  the two watches i hate to ruin this this [TS]

  scheming of yours here but i only [TS]

  thought of this idea after i had already [TS]

  pre-ordered the watch i don't understand [TS]

  get it why don't you just got SE brain [TS]

  well your problem but there's also a [TS]

  question of our are you asking if you [TS]

  didn't ask if I would give like a [TS]

  subtitle to the apple watch and I think [TS]

  you could make easily the same argument [TS]

  that for consumers the second generation [TS]

  Apple watch presuming that you already [TS]

  own an Apple watch [TS]

  is also the most capable Apple watch [TS]

  ever i think you could totally make that [TS]

  argument but like that that's why i [TS]

  think that the context of the phone [TS]

  argument is a little bit different [TS]

  because there's a bit of a presumption [TS]

  like everybody already has a phone and [TS]

  it's only a question of if they're going [TS]

  to get a new phone right [TS]

  the apple watch is a different sort of [TS]

  market and I think for most people if [TS]

  you already own an Apple watch there is [TS]

  almost certainly not a compelling reason [TS]

  to buy another Apple watch right like I [TS]

  got my I got my mom and apple watch as a [TS]

  present a while back for mother's day [TS]

  and so I before this before the [TS]

  presentation i just kind of assumed like [TS]

  I'm gonna buy my Mom another Apple watch [TS]

  as a present after the presentation I [TS]

  thought but there's nothing in there [TS]

  that my mom needs that really matters [TS]

  for her [TS]

  so like I am skipping the apple watch [TS]

  for my mom because it will make no [TS]

  difference to her if she has the apple [TS]

  watch two or the apple watch one makes [TS]

  no difference [TS]

  so I think you can easily say Apple [TS]

  watch to also most capable Apple watch [TS]

  ever but i but i personally want two of [TS]

  the features that are on the Apple watch [TS]

  actually three of the features battery [TS]

  life brighter screen gps and after [TS]

  having purchased it realized that my to [TS]

  watch idea is absolute genius so for me [TS]

  it's a it's just a total win total in [TS]

  every way i really hope tomorrow that i [TS]

  put that on your hand and you go out wit [TS]

  with people I oh I hope so too because [TS]

  like I would rather have a thing that I [TS]

  think is better right yeah yeah okay [TS]

  there's no there's no downside and that [TS]

  way i want to be proved that you want to [TS]

  be proven wrong right like ideally yeah [TS]

  exactly be great what you really don't [TS]

  what we really don't want to meet that [TS]

  fine and tomorrow yeah great was right [TS]

  that's exactly it i am I do not want to [TS]

  be right when i see it tomorrow I want [TS]

  nothing more than on the next episode of [TS]

  cortex to be telling you about how much [TS]

  i love the iphone 7 plus that is optimal [TS]

  out [TS]

  come is when we record the next show we [TS]

  have a whole big section about how two [TS]

  weeks ago gray didn't know what the hell [TS]

  he was talking about em now [TS]

  yeah I hope so me too [TS]