Cortex 39: You'll Never Guess What Happens!


00:00:00   have you moved office yet no no Mike I [TS]

00:00:06   hope I haven't let me give a name for [TS]

00:00:07   our friend our next-door neighbor friend [TS]

00:00:09   do it we got named him he doesn't he [TS]

00:00:12   doesn't need a name is is just an [TS]

00:00:15   inconvenience really annoying there at [TS]

00:00:18   six thirty in the morning and there at [TS]

00:00:20   eight thirty at night the annoyance he [TS]

00:00:23   doesn't need a name so he's still [TS]

00:00:25   hanging around huh yeah this is like [TS]

00:00:27   this is like if you live on a farm you [TS]

00:00:31   know you don't you don't name the farm [TS]

00:00:33   animals because you get attached like [TS]

00:00:34   I'm not going to name the neighbor it's [TS]

00:00:36   not gonna happen case you become friends [TS]

00:00:38   with the guy who calls China yeah I i [TS]

00:00:41   literally don't want to know what he [TS]

00:00:43   looks like [TS]

00:00:44   I think I don't want to bump into him in [TS]

00:00:46   the common area not seen him [TS]

00:00:48   no of course not why would I never seen [TS]

00:00:50   him know why would I would I see him but [TS]

00:00:54   like what am I gonna do introduce myself [TS]

00:00:56   knock on his door handle you're in the [TS]

00:00:57   middle of a call but I just I just want [TS]

00:01:01   to say hi [TS]

00:01:02   why would I do that it just surprises me [TS]

00:01:04   that that like your next door to him [TS]

00:01:06   he's there all the time that you're [TS]

00:01:07   there you have not seen him it's just [TS]

00:01:09   you know not that you should necessarily [TS]

00:01:10   barge in and be like hey I'm great but [TS]

00:01:13   just like that that you may have bumped [TS]

00:01:15   into him in the hallway or something [TS]

00:01:17   now I don't want to bump into what I [TS]

00:01:19   guess you might have done but you just [TS]

00:01:21   don't know because she don't know what [TS]

00:01:22   he looks like [TS]

00:01:23   yeah this is like missions you could [TS]

00:01:25   already be friends with him but you have [TS]

00:01:26   no idea right like because you eat it [TS]

00:01:28   might be somebody else [TS]

00:01:30   no I talk to nobody except the secretary [TS]

00:01:32   in the whole building as a secretary I [TS]

00:01:34   think because she holds the packages so [TS]

00:01:36   I need to talk to her to get the [TS]

00:01:37   packages [TS]

00:01:38   mhm it's like I'm not here to make [TS]

00:01:40   friends come here to work not sure [TS]

00:01:43   yeah so I don't want to get to know the [TS]

00:01:44   next door neighbor guy and the way I [TS]

00:01:47   entered the building and get to my [TS]

00:01:48   office I don't have to pass his office [TS]

00:01:50   so I never look inside [TS]

00:01:52   I just I just hear him you never passed [TS]

00:01:54   that area interesting have to pass that [TS]

00:01:57   area know you're still in your office [TS]

00:01:59   that you're in you haven't moved yet [TS]

00:02:01   now I I have not [TS]

00:02:03   I have not moved yet which is a great [TS]

00:02:07   annoyance because this neighbor is [TS]

00:02:09   having a legitimate impact on my [TS]

00:02:12   productivity because his simple presence [TS]

00:02:14   is bothersome to me and i would like to [TS]

00:02:17   eliminate it right I've been in these [TS]

00:02:19   sort of situations right where something [TS]

00:02:21   just it just frustrates you so much [TS]

00:02:24   unnecessarily that then the mere [TS]

00:02:27   presence of the thing stops you from [TS]

00:02:29   working so well I when I worked in a [TS]

00:02:31   bank the radio with did this to me [TS]

00:02:34   llueve they used to play a station in [TS]

00:02:38   the UK called capital radio which just [TS]

00:02:40   plays the latest hits but the problem [TS]

00:02:42   with capital radio at least this time [TS]

00:02:44   they had about 25 songs on their [TS]

00:02:46   playlist heavy rotation they played [TS]

00:02:48   those heavy rotation sante and there are [TS]

00:02:51   a few of those songs i didn't like most [TS]

00:02:53   of the time because it was more general [TS]

00:02:55   wasn't hipster enough for you just [TS]

00:02:56   really mainstream is too mainstream it [TS]

00:02:59   that was actually the problem was to [TS]

00:03:00   make sure you know Mike and I would sit [TS]

00:03:02   for nine hours a day with this radio [TS]

00:03:04   basically in my you are in my eyeline [TS]

00:03:08   God while it was playing these 25 songs [TS]

00:03:11   and then just the mere idea of the radio [TS]

00:03:14   the intern on in the morning that just [TS]

00:03:16   set my day off badly because I was just [TS]

00:03:18   I was merely frustrated at the fact that [TS]

00:03:20   the radio was receiving any power right [TS]

00:03:23   like that was more y'know and there [TS]

00:03:26   would be days where like there was just [TS]

00:03:27   one lady who insisted on having on that [TS]

00:03:29   station whenever she was off i would [TS]

00:03:31   change into something that I would want [TS]

00:03:32   and it was so much nicer and then I [TS]

00:03:35   would remember like she would come in [TS]

00:03:36   the next day should turn it on and she [TS]

00:03:38   would change the dial and I was ready to [TS]

00:03:41   just take that radio just throw it out [TS]

00:03:43   the window so I can completely [TS]

00:03:45   sympathize with this idea of just [TS]

00:03:47   they're just being a base annoyance [TS]

00:03:49   which is they're constantly and every [TS]

00:03:51   time you reminded of it stop you from [TS]

00:03:52   wanting to work well the problem is that [TS]

00:03:55   it's his presence is not perfectly [TS]

00:03:59   constant it was perfectly constant [TS]

00:04:01   that's easier to deal with white noise [TS]

00:04:04   yeah but he's randomly they're probably [TS]

00:04:08   two out of three times either in the [TS]

00:04:11   morning or in the evening [TS]

00:04:12   and I really did i almost sent you a [TS]

00:04:14   text message was because I walked in and [TS]

00:04:16   it was 6am and he was there and I was [TS]

00:04:18   like god damn it like what it again now [TS]

00:04:21   I've got always the same feeling like [TS]

00:04:23   what is this loser doing in his office [TS]

00:04:24   building at six in the morning right as [TS]

00:04:26   i am standing there could totally empty [TS]

00:04:29   office building and six in the morning [TS]

00:04:32   like I should be the only loser in this [TS]

00:04:33   office building at this time in the [TS]

00:04:35   morning but nope there he is and again [TS]

00:04:37   of course it's like we're the only two [TS]

00:04:39   people with his crazy schedule and we're [TS]

00:04:42   the only to be like and we're right next [TS]

00:04:44   to each other it's infuriating [TS]

00:04:46   I honestly believe that on this guy's [TS]

00:04:49   podcast he talks about the fact that [TS]

00:04:51   he's varying he said you but you're [TS]

00:04:53   still always right right where he's [TS]

00:04:55   really trying to like move our working [TS]

00:04:57   hours further and further off of normal [TS]

00:05:00   working hours into greater edges of [TS]

00:05:01   insanity [TS]

00:05:02   you would think thi even the time I go [TS]

00:05:04   there and that guys in a room just under [TS]

00:05:06   sounds talking to himself a bunch of [TS]

00:05:08   people in the red it pointed out which [TS]

00:05:10   was hilarious that you are more likely a [TS]

00:05:12   problem to him than he is to you you may [TS]

00:05:15   hear him on the phone every now and then [TS]

00:05:17   but he's hearing you repeat yourself [TS]

00:05:19   over and over and over again reading [TS]

00:05:21   through your scripts [TS]

00:05:23   yeah yeah I liked it really made me [TS]

00:05:25   laugh someone left a comment in the [TS]

00:05:27   reddit which was right that right that [TS]

00:05:30   I'm not locked in there with him he's [TS]

00:05:32   locked in there with me [TS]

00:05:33   yeah you're a drink laughs okay i think [TS]

00:05:36   there is there is a a certain element of [TS]

00:05:38   truth to that like I do not know I do [TS]

00:05:41   not know what this guy thinks of his [TS]

00:05:44   neighbor because part of the location [TS]

00:05:46   here he's here's what's been here's [TS]

00:05:47   what's been occurring which is [TS]

00:05:48   frustrating so a lot of people were [TS]

00:05:49   suggesting why don't you just sound [TS]

00:05:51   proof your office right at as though [TS]

00:05:52   soundproofing in office is a thing [TS]

00:05:55   that's even really practical when the [TS]

00:05:56   walls are made of plywood right in here [TS]

00:05:58   to renting this because like what am I [TS]

00:05:59   gonna do you spend thousands and [TS]

00:06:01   thousands of dollars to to soundproof [TS]

00:06:03   this little cube and then I'm just going [TS]

00:06:05   to sweat to death on the inside of it [TS]

00:06:07   because it's perfectly insulated that's [TS]

00:06:08   the problem with soundproofing exactly [TS]

00:06:11   like the office is already warmer than I [TS]

00:06:14   really wanted to be which is also think [TS]

00:06:15   that slightly annoys me all the time is [TS]

00:06:18   like soundproofing it's it just would be [TS]

00:06:19   just totally unworkable but i think a [TS]

00:06:22   lot of people misunderstood that the the [TS]

00:06:24   the problem for me is not so much that i [TS]

00:06:26   am hearing him because I'm again using [TS]

00:06:29   those those headphones we talked about [TS]

00:06:31   last time the bone conducting headphones [TS]

00:06:33   which I again they're kind of great and [TS]

00:06:35   I'm most of the time listening to [TS]

00:06:37   Thunder sounds and one song on repeat [TS]

00:06:39   through those and so then I'm hearing [TS]

00:06:42   myself talk out loud but it is it is [TS]

00:06:44   this simple knowledge that there is [TS]

00:06:47   without a doubt someone nearby who hears [TS]

00:06:49   me with crystal clarity right through a [TS]

00:06:51   wall because is his office is right on [TS]

00:06:53   the other side and his desk is right on [TS]

00:06:55   the other side of of where I'm talking [TS]

00:06:57   and it's it's that kind of thing it's [TS]

00:06:59   like trying to do a presentation in a [TS]

00:07:03   room that is an empty but a room that [TS]

00:07:05   has one person who's sitting in the [TS]

00:07:07   front row was trying to do something [TS]

00:07:09   else while you're doing a presentation [TS]

00:07:10   and you're like running through what [TS]

00:07:12   lines are going to be like like is that [TS]

00:07:15   person really bothering you know you're [TS]

00:07:17   actually a nuisance to that person but [TS]

00:07:19   it doesn't change the fact that it makes [TS]

00:07:22   it much harder to just like try stuff [TS]

00:07:25   out or just say something or really go [TS]

00:07:27   through the motions of the way you would [TS]

00:07:29   you would try to write a script so it's [TS]

00:07:32   less of him being an actual disruption [TS]

00:07:35   as it is like the you feel like you're [TS]

00:07:38   slightly performing for this guy [TS]

00:07:40   yeah it's if he didn't take and make [TS]

00:07:45   phone calls which I like I over here and [TS]

00:07:47   again that's like most hilariously [TS]

00:07:49   business phone call like he could be an [TS]

00:07:52   extra in the office space movie in the [TS]

00:07:54   background was just like the things he's [TS]

00:07:55   saying it's just so like no one talks [TS]

00:07:58   like this with your synergizing you know [TS]

00:08:00   it's likely does like what's really [TS]

00:08:01   going but even if he was just there and [TS]

00:08:04   you know being an accountant and [TS]

00:08:05   silently doing paperwork they wouldn't [TS]

00:08:07   change anything like the the phone calls [TS]

00:08:10   just make me more aware of when he [TS]

00:08:11   arrives and when he leaves but it's it's [TS]

00:08:14   the fact that there is someone nearby [TS]

00:08:16   who is hearing me that's the real [TS]

00:08:19   problem and so this is this is where [TS]

00:08:21   it's like this crazy thing where I'm [TS]

00:08:22   spending a whole bunch of money to rent [TS]

00:08:24   an office in central London and so in [TS]

00:08:27   the past couple weeks when I go in the [TS]

00:08:28   morning sometimes if he's if he's there [TS]

00:08:30   it's like you know what I just can't [TS]

00:08:31   even deal with this today I have a lot [TS]

00:08:33   of work to do and so I turn right back [TS]

00:08:34   around and walk back [TS]

00:08:36   my house and then do work in my house [TS]

00:08:39   instead I was like what the hell is the [TS]

00:08:41   point of all of this but I just know in [TS]

00:08:43   a certain kind of mood like I cannot [TS]

00:08:45   just run through this thing out loud [TS]

00:08:50   being aware that there's somebody else [TS]

00:08:51   hearing me like verbally edit myself [TS]

00:08:54   constantly it's just it's just just like [TS]

00:08:57   a little bit of investment impediment [TS]

00:08:59   that is super frustrating [TS]

00:09:01   have you considered that this person [TS]

00:09:04   might be your mortal enemy [TS]

00:09:06   no because if they know this about you [TS]

00:09:09   write that you can't work in this way [TS]

00:09:12   then it would make sense that the cause [TS]

00:09:14   that he's having nonsense because [TS]

00:09:17   they're not real calls he's just trying [TS]

00:09:19   to put you off right well this is it's [TS]

00:09:22   also just the possibilities like we were [TS]

00:09:24   each hoping that the other one caves [TS]

00:09:26   first is doing everything he can [TS]

00:09:29   yeah there's no way I'm not an annoyance [TS]

00:09:32   to this guy and it did occur to me like [TS]

00:09:34   you know six in the morning i could just [TS]

00:09:37   turn the speaker on and pretend like I [TS]

00:09:39   don't know this person is there but i'm [TS]

00:09:41   not going to do that so I know I know [TS]

00:09:43   right now the listeners are are thinking [TS]

00:09:46   why the hell am I still there yeah right [TS]

00:09:49   like this because now this is this is [TS]

00:09:52   like three or four weeks of neighbor [TS]

00:09:58   frustrations now at this point because i [TS]

00:10:00   think when I when I spoke to you about [TS]

00:10:01   have been like two weeks since this guy [TS]

00:10:02   showed up everyone's wondering like why [TS]

00:10:03   am I still there and and the the reason [TS]

00:10:06   is it's because this video that i am [TS]

00:10:11   currently working on is it has just been [TS]

00:10:16   absolutely killing me over the last few [TS]

00:10:21   weeks this has turned out to be just one [TS]

00:10:24   of the hardest things that I've worked [TS]

00:10:25   on in terms of trying to come up with a [TS]

00:10:29   cookie with a coherent scripts to [TS]

00:10:32   explain an idea like this one is it's [TS]

00:10:34   just murder and it's one of these things [TS]

00:10:37   where almost everything else in my life [TS]

00:10:40   has been pushed to the side for the past [TS]

00:10:43   several weeks because it's like I have [TS]

00:10:45   to get this script [TS]

00:10:48   done like I have a particular time frame [TS]

00:10:50   that it needs to get done and like [TS]

00:10:52   everything in my life has fallen by the [TS]

00:10:55   wayside [TS]

00:10:57   so it's like that there will be no other [TS]

00:10:58   projects like I'm not doing anything [TS]

00:11:00   else I'm just trying to focus on this [TS]

00:11:02   one thing and so this this is why even [TS]

00:11:06   though this neighbor is coming at a [TS]

00:11:08   particularly annoying time when I have [TS]

00:11:10   this particularly difficult script right [TS]

00:11:13   I can't psychologically deal with trying [TS]

00:11:16   to figure out how to move offices right [TS]

00:11:18   now and like if i move offices well I [TS]

00:11:20   might as well get a real standing desk [TS]

00:11:22   if i'm going to switch offices and it's [TS]

00:11:23   like what am I going to spend the whole [TS]

00:11:24   day looking at different entities like [TS]

00:11:25   now as i'm just putting all of this to [TS]

00:11:27   the side and it's like I'm just gonna [TS]

00:11:29   just kind of like power through this for [TS]

00:11:31   the time being and as soon as i'm done [TS]

00:11:33   with this main video project then I can [TS]

00:11:36   refocus on making things better in the [TS]

00:11:40   long run but in the meantime it's it [TS]

00:11:42   gets just because it has been [TS]

00:11:43   frustrating but I I do i do wonder what [TS]

00:11:48   on earth this guy thinks about me [TS]

00:11:49   because of any topic i have ever done [TS]

00:11:54   this is by far and away the worst one [TS]

00:11:58   for someone to just over here someone [TS]

00:12:01   talking out loud next door because I got [TS]

00:12:04   on the spectrum of videos that i do from [TS]

00:12:05   like let's say brexit briefly which is [TS]

00:12:09   like we're talking really fast and [TS]

00:12:10   here's the thing and pop up on like it's [TS]

00:12:12   kind of obvious that this is this is [TS]

00:12:14   like a presentation that's going on to [TS]

00:12:16   America pox on the other end which is [TS]

00:12:19   like slow and serious [TS]

00:12:22   this video is way on the America box end [TS]

00:12:25   of the spectrum and the topic makes me [TS]

00:12:28   sound like I'm a total sociopath if [TS]

00:12:30   someone hears me just saying the lines [TS]

00:12:32   out loud [TS]

00:12:33   we're going over again with thunder [TS]

00:12:35   sounds yeah I'd like slightly changing [TS]

00:12:38   them and yes sometimes with thunder [TS]

00:12:40   sounds if I think everybody's gone in [TS]

00:12:42   the evening and I don't realize that [TS]

00:12:43   he's come to the office at nine o'clock [TS]

00:12:45   at night haha yep that that certainly [TS]

00:12:49   doesn't help there have been a couple [TS]

00:12:50   times where he's obviously come to the [TS]

00:12:53   office in the evening after i got [TS]

00:12:55   started and I didn't realize he came and [TS]

00:12:57   and I leave and look next door I just [TS]

00:12:59   think oh god like I know I know what i [TS]

00:13:02   was talking about here like this is [TS]

00:13:04   section about like crushing your enemy [TS]

00:13:06   threat that's a call my grandparents [TS]

00:13:08   like I don't know what this person [TS]

00:13:10   thinks is happening next door but maybe [TS]

00:13:13   this is part of the reason why he hasn't [TS]

00:13:15   felt the need to come over to me and [TS]

00:13:17   have a little discussion about what are [TS]

00:13:19   working hours are right and obviously as [TS]

00:13:22   bothering each other with noise because [TS]

00:13:25   let's be frank whatever he thinks you're [TS]

00:13:27   doing he doesn't think you're making [TS]

00:13:29   YouTube videos right now there's that it [TS]

00:13:31   makes no sense yeah I wouldn't make any [TS]

00:13:33   sense it or or there's no reason someone [TS]

00:13:37   would come to this conclusion [TS]

00:13:38   there's no reason hearing what I'm doing [TS]

00:13:40   it with would make you think that I'm [TS]

00:13:41   anything other than just a a raving [TS]

00:13:44   lunatic who for some reason is renting [TS]

00:13:47   an office does sound bad i mean i [TS]

00:13:52   honestly I can sympathize [TS]

00:13:55   who do you sympathize without me or the [TS]

00:13:56   guy because I always feel like you're on [TS]

00:13:58   this guy side are we now know that the [TS]

00:14:00   way that you've explained it today I am [TS]

00:14:02   definitely on your side because I guess [TS]

00:14:04   I've been in a similar situation of just [TS]

00:14:06   this like dal an alliance which is [TS]

00:14:08   they're constantly like just eaten away [TS]

00:14:10   in your head and I can use more your [TS]

00:14:12   problem in his problem is not actually [TS]

00:14:14   doing anything really yeah you know it's [TS]

00:14:16   it's your problem but I have totally [TS]

00:14:18   been there and there's kind of this [TS]

00:14:20   there is no way to do it like that has [TS]

00:14:23   to be changing he leaves are you leave [TS]

00:14:25   it like this this office ain't big [TS]

00:14:26   enough for the both of you [TS]

00:14:27   yeah and i am happy to admit that i am [TS]

00:14:30   if not the unreasonable one in Scenario [TS]

00:14:34   clearly the like the picky one and the [TS]

00:14:36   one who is the oddball in the office so [TS]

00:14:38   I guess is way more my problem and it is [TS]

00:14:41   unreasonable [TS]

00:14:41   it's like just did the guys just trying [TS]

00:14:43   to you doing exactly what you're doing [TS]

00:14:44   right he's paying for an office space is [TS]

00:14:46   trying to get a job done and your that [TS]

00:14:48   he's able to do it right [TS]

00:14:50   he's listening to you crushing your [TS]

00:14:52   enemies and trying to take over the [TS]

00:14:53   world needs still calling China [TS]

00:14:56   maybe this is why I need for these [TS]

00:14:59   motivational posters [TS]

00:15:00   yeah stick to get them to get them [TS]

00:15:04   through the day being next to me but [TS]

00:15:11   yeah so that's why i am i'm exhausted [TS]

00:15:13   like I'm exhausted I'm sorry [TS]

00:15:16   it's ok today's episode of cortex is [TS]

00:15:19   brought to you by a new sponsor and [TS]

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00:15:32   shirts at an incredible price when I [TS]

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00:15:37   actually really excited because what [TS]

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00:15:40   made-to-measure suits this is something [TS]

00:15:44   that I have always wanted all of the [TS]

00:15:46   suits the I've ever ball have been off [TS]

00:15:47   the rack and there's always been [TS]

00:15:49   something that I haven't quite liked [TS]

00:15:51   about the fit but buying made-to-measure [TS]

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00:15:56   dollars or thousands of pounds depending [TS]

00:15:57   on where you want to go if you actually [TS]

00:15:59   want to get something that feels nice [TS]

00:16:01   this is what excited me about energy [TS]

00:16:03   know you can get a made-to-measure suits [TS]

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00:16:13   dot-com there's ind och aye n 0 dot com [TS]

00:16:17   or you could play old school if you want [TS]

00:16:20   to visit one of their nine showrooms in [TS]

00:16:21   and around North America you take a look [TS]

00:16:24   through their hundreds of fabrics and [TS]

00:16:25   patterns i have chosen the classic Navy [TS]

00:16:28   herringbone in case you're interested [TS]

00:16:29   then you go to choose your [TS]

00:16:31   customizations you can customize lapels [TS]

00:16:33   you can customize pleats jacket linings [TS]

00:16:35   monograms and so much more to get just [TS]

00:16:38   exactly what you're looking for from [TS]

00:16:39   your custom suit then you submit your [TS]

00:16:42   body measurements now this is actually [TS]

00:16:43   really simple they have a really handy [TS]

00:16:45   tool online that walks you through [TS]

00:16:47   step-by-step of what you need to measure [TS]

00:16:49   and how you need to do it then you enter [TS]

00:16:51   the measurements in one by one they have [TS]

00:16:53   videos as well as I walk you through it [TS]

00:16:54   so you can see exactly how you measure [TS]

00:16:56   it [TS]

00:16:57   they explained it all you can watch the [TS]

00:16:58   videos over again i actually did this [TS]

00:17:00   just a couple of days ago I had someone [TS]

00:17:02   help measure me up perfectly and as I [TS]

00:17:05   did if you need it in detina will even [TS]

00:17:07   mail you a cloth tape measure [TS]

00:17:09   so you can get [TS]

00:17:10   those measurements just perfect I was [TS]

00:17:13   really surprised how easy it was to do [TS]

00:17:14   this and it's all down to the care into [TS]

00:17:16   chino have taken to walk you through [TS]

00:17:18   step-by-step then you just kick back [TS]

00:17:20   relax and get ready to step into the [TS]

00:17:22   best most stylish suit you've ever won [TS]

00:17:25   made in just four weeks now here's the [TS]

00:17:29   cool part listeners of this show can get [TS]

00:17:31   any of india chinos premium suits for [TS]

00:17:33   just three hundred and eighty-nine [TS]

00:17:35   dollars [TS]

00:17:36   indochino dot-com when you enter the [TS]

00:17:38   code cortex at checkout now this is a [TS]

00:17:40   huge fifty percent off the regular price [TS]

00:17:44   for a made-to-measure premium suit plus [TS]

00:17:47   shipping is free and your satisfaction [TS]

00:17:49   is guaranteed if you don't like it [TS]

00:17:52   you'll get your money back once again [TS]

00:17:53   that's indochino dot-com indoc age ino [TS]

00:17:57   dot-com promo code cortex for any [TS]

00:17:59   premium soup for just three hundred and [TS]

00:18:01   eighty-nine dollars of free shipping i [TS]

00:18:03   cannot wait for mine to arrive [TS]

00:18:05   the process is so good this stuff looks [TS]

00:18:07   so amazing i'm really excited you'll [TS]

00:18:09   never have to worry about badly fitting [TS]

00:18:11   suits are expensive trips to the tailor [TS]

00:18:13   again [TS]

00:18:13   get ready to look like a million bucks [TS]

00:18:15   of Indochina thank you so much to [TS]

00:18:17   entertain 0 for their support of this [TS]

00:18:19   show and we laugh and so Mike how is [TS]

00:18:23   your entry to the world of being a you [TS]

00:18:27   to bloggers so i will say overall basics [TS]

00:18:31   the experience from last episode this [TS]

00:18:33   episode has been extremely positive and [TS]

00:18:37   exciting [TS]

00:18:37   oh yeah i'm very excited to be to be [TS]

00:18:40   doing this because the reception that i [TS]

00:18:42   received has been very warm and i have [TS]

00:18:45   been encouraged in this endeavor like [TS]

00:18:48   that there seems to be at least I have [TS]

00:18:51   the overall kind of sense from a lot of [TS]

00:18:53   people that watch the videos and left me [TS]

00:18:55   comments that people are actually [TS]

00:18:56   enjoying the new which is a key thing if [TS]

00:18:59   everybody said it was terrible than it [TS]

00:19:00   would have stopped right because clearly [TS]

00:19:03   I can't do it but I haven't had that now [TS]

00:19:06   i do want to talk a little bit more [TS]

00:19:08   about that but i can't i can't get to [TS]

00:19:10   the good stuff without talking about the [TS]

00:19:12   bad stuff but [TS]

00:19:15   and about ninety-five percent of the bad [TS]

00:19:17   stuff is focused around trying to use [TS]

00:19:19   YouTube thing out [TS]

00:19:24   it's it's funny to me it's funny to me [TS]

00:19:27   that you apparently have a list of [TS]

00:19:31   complaints about using YouTube because I [TS]

00:19:34   i would think that surely surely you [TS]

00:19:36   must be broken into this already since I [TS]

00:19:40   dumped handling the cortex youtube [TS]

00:19:43   channel on you when we were first [TS]

00:19:44   talking about who would do what with [TS]

00:19:46   this money gasps and I was like oh why [TS]

00:19:48   don't you take this minor part of this [TS]

00:19:50   job [TS]

00:19:50   this this little thing just upload a [TS]

00:19:52   video it'll be super easy [TS]

00:19:54   I feel like with that you've you've [TS]

00:19:56   handled annotations with that you've [TS]

00:19:58   handled all of YouTube's back in-system [TS]

00:20:00   so I don't even understand why you would [TS]

00:20:02   why you would have any additional [TS]

00:20:03   complaints surely your YouTube expert by [TS]

00:20:05   this point if memory serves me there [TS]

00:20:07   isn't a previous episode of the show [TS]

00:20:09   where I complain about using YouTube in [TS]

00:20:12   the limited sense that i use it moved [TS]

00:20:15   but trying to be a lot more serious [TS]

00:20:18   about this and paying more attention to [TS]

00:20:20   it from my own project has highlighted [TS]

00:20:22   some different things so who with the [TS]

00:20:24   stuff that we do for the cortex channel [TS]

00:20:26   is super simple is make the video upload [TS]

00:20:30   the video draw a box around the logo [TS]

00:20:33   publish right right like that is it but [TS]

00:20:36   I'm trying to do more complicated things [TS]

00:20:40   while what the you tube system obviously [TS]

00:20:43   seems to be more complicated i didn't [TS]

00:20:45   think they would be complicated but they [TS]

00:20:47   seem to me and also i'm paying more [TS]

00:20:50   attention to it once the video publishes [TS]

00:20:53   right of course of course because I kind [TS]

00:20:56   of like just set it and forget it with [TS]

00:20:58   the cortex channel right like it's up [TS]

00:21:00   and it's done and it's gone i can never [TS]

00:21:01   spend any time on the analytics I don't [TS]

00:21:04   do anything like that every now and then [TS]

00:21:06   I look for the court the comments but I [TS]

00:21:07   don't contribute because it would be [TS]

00:21:10   weird for me I think if the cortex [TS]

00:21:13   channel was responding because it's the [TS]

00:21:14   two of us who so I don't ever reply to [TS]

00:21:18   comments on the cortex channel with the [TS]

00:21:19   cortex account i just kind of leave them [TS]

00:21:22   as they are [TS]

00:21:24   but some other things i'm finding you [TS]

00:21:27   know with youtube that has been a real [TS]

00:21:29   problem for me focus around like the [TS]

00:21:32   processing thing you know it just seemed [TS]

00:21:34   we spoke about before like it just seems [TS]

00:21:35   to just process forever for no reason [TS]

00:21:38   you should suck at ninety-five percent [TS]

00:21:39   for like an hour for over a two minute [TS]

00:21:42   video [TS]

00:21:43   yeah this is this is the mystery of [TS]

00:21:46   uploading a video comes in three parts [TS]

00:21:50   it's uploading it which of course you [TS]

00:21:52   understand the bigger video is going to [TS]

00:21:54   take longer because you have to squeeze [TS]

00:21:56   it through the pipes or whatever I say [TS]

00:21:58   okay you have an estimate of how long [TS]

00:21:59   it's going to take to upload YouTube [TS]

00:22:02   then provides you with an estimates for [TS]

00:22:05   processing time which is where they're I [TS]

00:22:08   don't know putting it through a gigantic [TS]

00:22:10   Rube Goldberg machine and out the other [TS]

00:22:12   end pops a bunch of different size [TS]

00:22:14   resolution videos i think that's at [TS]

00:22:16   least that's what they say they do with [TS]

00:22:18   the kind of serious reasons to doubt [TS]

00:22:20   that's actually what's occurring during [TS]

00:22:21   the processing because not all the [TS]

00:22:22   resolutions are available right away but [TS]

00:22:24   anyway that's what they say is occurring [TS]

00:22:25   like they're they're converting the [TS]

00:22:27   video into their format into their [TS]

00:22:29   system and they tell you how long it's [TS]

00:22:30   going to take until the processing is [TS]

00:22:33   finished but as you're referencing here [TS]

00:22:36   and what I often find is the case [TS]

00:22:38   there's really two phases of processing [TS]

00:22:40   one of which is the one that they give [TS]

00:22:42   you a time estimate for but that only [TS]

00:22:45   gets you to ninety-five percent [TS]

00:22:47   processed and then it will just say 95% [TS]

00:22:51   processed for a a random interval of [TS]

00:22:55   time every video that I uploaded it took [TS]

00:22:58   longer to get those last 5% in the [TS]

00:23:01   previous 95% yeah it's it's bizarre you [TS]

00:23:05   know sometimes i do have it go quite [TS]

00:23:07   quickly sometimes it takes a lot it's [TS]

00:23:10   like it's like the YouTube computer is [TS]

00:23:12   is rolling a hundred d twenties to come [TS]

00:23:15   up with how many seconds it should take [TS]

00:23:16   to get from 95% processed to finished [TS]

00:23:19   because it doesn't seem to have any [TS]

00:23:21   correlation with video length or size or [TS]

00:23:25   or anything its yep it's bizarre and [TS]

00:23:29   infuriating and I wish I wishes that are [TS]

00:23:32   saying 95% process they would just say [TS]

00:23:34   something like post processing [TS]

00:23:37   dot that please refresh this page it [TS]

00:23:39   will be done when it's done [TS]

00:23:41   yeah exactly just just some kind of like [TS]

00:23:43   the ninety-five percent is so for like [TS]

00:23:45   it reminds me of the old windows days [TS]

00:23:46   and like updates are copying files you [TS]

00:23:48   get to like ninety-five percent [TS]

00:23:49   immediately and then who knows how long [TS]

00:23:51   it's gonna take to get that last tiny [TS]

00:23:54   bits it it's such a minor thing but it [TS]

00:23:57   is super infuriating and I imagine from [TS]

00:24:01   your perspective just seems kind of [TS]

00:24:02   baffling to somebody [TS]

00:24:03   yep it was just doing this for the first [TS]

00:24:05   time like what is it doing this is an [TS]

00:24:09   example of something which i think i'm [TS]

00:24:11   going to talk about quite a little bit [TS]

00:24:12   which is the only person the only thing [TS]

00:24:16   that knows the answer to this is YouTube [TS]

00:24:19   but they can't seem to answer their own [TS]

00:24:22   questions for example all of the view [TS]

00:24:26   counts are estimated just as you get [TS]

00:24:29   everything is estimated the only thing [TS]

00:24:31   that knows the real answer is you [TS]

00:24:34   youtube like and I know that it's [TS]

00:24:37   difficult because they want to weed out [TS]

00:24:38   what's real and what's not to like just [TS]

00:24:40   everything is just has these asterisks [TS]

00:24:42   like going to the analytics page and [TS]

00:24:44   edit asterisks everywhere everything is [TS]

00:24:47   estimated you know and it's like how how [TS]

00:24:50   long this is gonna take like three it [TS]

00:24:52   takes three days to work out the view [TS]

00:24:54   numbers are video like what are you [TS]

00:24:56   doing like it's all just so baffling to [TS]

00:24:59   me and I'm like it says estimated can I [TS]

00:25:01   actually trust it's real though like I'm [TS]

00:25:03   trying to work that out but there are so [TS]

00:25:05   many things like this was like the only [TS]

00:25:07   thing that knows the real answer is the [TS]

00:25:10   thing that's telling you it doesn't know [TS]

00:25:11   the answer and I is just mind-boggling [TS]

00:25:14   to me i do is find that's baffling like [TS]

00:25:17   today I logged into YouTube to change a [TS]

00:25:19   couple settings behind the scenes and I [TS]

00:25:21   noticed on my the cg b great channel [TS]

00:25:23   there was a little banner popped up on [TS]

00:25:24   the top which said view numbers and [TS]

00:25:27   revenue numbers from Mexico are [TS]

00:25:29   incorrect and we will update them later [TS]

00:25:31   whenever I see a message like that it's [TS]

00:25:34   okay so something went wrong but I feel [TS]

00:25:37   like how but how will you know what [TS]

00:25:40   happens like I just I don't understand [TS]

00:25:41   like what is the nature of the playing [TS]

00:25:43   are you to read partner revenue from [TS]

00:25:46   Mexico is showing incorrect data for [TS]

00:25:48   September [TS]

00:25:50   but like how how did that happen well I [TS]

00:25:54   can have mine here's the thing [TS]

00:25:55   it's easy to understand ok so there was [TS]

00:25:57   some problem like i can just I can just [TS]

00:25:59   accept that right the chaos monkey came [TS]

00:26:01   along and you lost a bunch of data from [TS]

00:26:03   Mexico when I find much more confusing [TS]

00:26:05   is how are you going to fix this in the [TS]

00:26:10   future like I think you know now or you [TS]

00:26:12   don't like you just lost it [TS]

00:26:14   you know maybe like maybe you put up a [TS]

00:26:15   little shrug emoji for like well you [TS]

00:26:17   just you know YouTube red money from [TS]

00:26:19   your temper like we just we just don't [TS]

00:26:21   know we're sorry you know when will [TS]

00:26:22   prorate it based on what we guessed and [TS]

00:26:25   I just what i don't understand like how [TS]

00:26:26   how they can recover this information [TS]

00:26:30   but I see messages like that quite often [TS]

00:26:32   enough where they're letting you know [TS]

00:26:33   something went wrong and they'll fix it [TS]

00:26:38   in the future but I always wanted but [TS]

00:26:39   how do you how do you know what it [TS]

00:26:40   should be [TS]

00:26:41   I don't even understand that it's it's [TS]

00:26:43   that there's a lot of just you just have [TS]

00:26:46   to accept the analytics dashboard for [TS]

00:26:49   what it is [TS]

00:26:50   ok these are the numbers is telling me [TS]

00:26:51   these are the numbers i'm gonna go with [TS]

00:26:53   I it seems like magic how they know or [TS]

00:26:56   how they're calculated and I get enough [TS]

00:26:59   messages saying that something might not [TS]

00:27:01   be right but they'll fix it later so [TS]

00:27:03   I'll just I'll just trust that it's [TS]

00:27:05   fixed you know but i don't know like no [TS]

00:27:08   idea really [TS]

00:27:09   then there are other things right like [TS]

00:27:10   there have been on two occasions where i [TS]

00:27:13   have accidentally included 15 seconds of [TS]

00:27:16   just a black screen at the end of my [TS]

00:27:18   videos everybody does that [TS]

00:27:20   don't worry and YouTube offers these [TS]

00:27:22   handy tools for trimming who [TS]

00:27:25   so you go in and you trim your video [TS]

00:27:27   down it's like great thanks youtube will [TS]

00:27:30   be back with you in an hour maybe two [TS]

00:27:32   let you know this is done and then you [TS]

00:27:35   might have to do it again because it [TS]

00:27:37   didn't seem to stick like they're always [TS]

00:27:40   like it's like we have these handy tools [TS]

00:27:42   why don't you fix this one you fix about [TS]

00:27:44   any air edit that you make can take and [TS]

00:27:46   unknown amount of time to be updated in [TS]

00:27:50   their system [TS]

00:27:51   I mean don't get me wrong i'm happy that [TS]

00:27:53   those tools are there because otherwise [TS]

00:27:54   I would have had to have reloaded but it [TS]

00:27:57   it just seems like all of this stuff [TS]

00:27:59   just takes yeah [TS]

00:28:03   would just advise to anybody starting a [TS]

00:28:05   youtube career don't use YouTube's [TS]

00:28:08   built-in editing to know if you can if [TS]

00:28:12   you can do anything to avoid using those [TS]

00:28:14   tools you should avoid using those tools [TS]

00:28:17   i don't i don't recommend the user [TS]

00:28:19   experience of them i don't recommend the [TS]

00:28:22   reliability of them as I would suggest [TS]

00:28:25   that you stay far far far away from from [TS]

00:28:29   those tools if you can if I wasn't [TS]

00:28:31   uploading them on my mobile data then I [TS]

00:28:33   would just delete the video uploaded [TS]

00:28:34   again [TS]

00:28:35   yeah i mean the outer rim you know you [TS]

00:28:36   have to pay for your internet so you [TS]

00:28:38   don't want to double uploaded know [TS]

00:28:39   exactly [TS]

00:28:40   it also be great if you could just swap [TS]

00:28:42   the video out [TS]

00:28:43   well now you understand what I want from [TS]

00:28:46   you too but they will never give you [TS]

00:28:47   that you are now part of the YouTube [TS]

00:28:49   system for what they want is more right [TS]

00:28:53   not necessarily better recordsets like [TS]

00:28:55   they want the the everything in the [TS]

00:28:57   system is designed to upload more videos [TS]

00:29:00   right you know that lets you upload at [TS]

00:29:04   the top of every page that lets you [TS]

00:29:06   upload directly from your phone but if [TS]

00:29:08   you want to change an existing video [TS]

00:29:10   forget it that's not does not a [TS]

00:29:12   possibility for you so welcome to the [TS]

00:29:14   club Mike ya better make sure everything [TS]

00:29:16   is right in your log the first time [TS]

00:29:17   around it seems like it don't make any [TS]

00:29:19   mistakes that's that's the plan and when [TS]

00:29:22   i'm looking at all so you know saying i [TS]

00:29:24   want to be a part of the system isn't [TS]

00:29:27   just the YouTube system it's also like [TS]

00:29:30   the mentality in the thinking and [TS]

00:29:32   something that I knew that I needed to [TS]

00:29:34   focus on was my titles and my thumbnails [TS]

00:29:36   right [TS]

00:29:37   they were just not you to be enough you [TS]

00:29:40   know they want enticing enough they [TS]

00:29:42   didn't give enough information can i ask [TS]

00:29:44   you a question [TS]

00:29:45   yeah i'm a bit confused here Mike your [TS]

00:29:48   original few videos the one that's the [TS]

00:29:50   ones that you showed me [TS]

00:29:51   mhm they just had thumbnails which were [TS]

00:29:54   yellow words on a black background yet [TS]

00:29:56   with sort of the format of your show [TS]

00:29:58   where you talk about like three things [TS]

00:30:00   just like list go to London to buy a [TS]

00:30:04   house but not really just sign some [TS]

00:30:05   paperwork [TS]

00:30:06   yeah 3 edit emojis into the video well [TS]

00:30:09   you look at the three things that are [TS]

00:30:10   going to worker what you eat were you [TS]

00:30:13   ever looking for serious about those [TS]

00:30:15   being the actual [TS]

00:30:16   nails I always thought those were [TS]

00:30:17   placeholder thumbnails they were just [TS]

00:30:19   the thumbnails that I had because I [TS]

00:30:21   couldn't think of anything [TS]

00:30:22   okay right so like I just put them up [TS]

00:30:24   there and then just left them because i [TS]

00:30:26   didn't really have a strategy and click [TS]

00:30:29   on nails ok but you would you weren't [TS]

00:30:31   thinking like these are actually [TS]

00:30:32   acceptable YouTube thumbnails I mean now [TS]

00:30:33   they have to be left there on those [TS]

00:30:35   original ones for posterity but you [TS]

00:30:38   weren't thinking going forward like I [TS]

00:30:40   can check you can just have a list of [TS]

00:30:42   text on the screen and never really [TS]

00:30:44   crossed my mind is not gonna that's not [TS]

00:30:45   gonna fly in YouTube land like it was [TS]

00:30:47   like this is what i'll just leave [TS]

00:30:49   therefore now because I don't have any [TS]

00:30:51   other ideas like blog 000 also is again [TS]

00:30:55   like not just the naming strategy [TS]

00:30:57   it was just like well I haven't got any [TS]

00:30:59   other ideas for this i'm just gonna put [TS]

00:31:01   it here so I figured I needed a strategy [TS]

00:31:04   and I had people saying to me like all [TS]

00:31:06   this is enticing enough blah blah and [TS]

00:31:09   then I was like clickbait write like [TS]

00:31:12   this is this what I'm supposed to be [TS]

00:31:13   doing here am I supposed to entice [TS]

00:31:15   people in hi how do you do that and [TS]

00:31:18   without you know being clickbait and [TS]

00:31:22   then I was kind of thinking to myself [TS]

00:31:23   well if I'm going to give in to the [TS]

00:31:26   system maybe this is what i need to do [TS]

00:31:29   like this is what i see people do like [TS]

00:31:31   they have to try and entice you in in [TS]

00:31:33   some way to maybe I just need to give in [TS]

00:31:36   to the system i have to say Mike you [TS]

00:31:39   know I i subscribed to youtube channel [TS]

00:31:43   no back back when it was still a secret [TS]

00:31:44   and back before it was cool right yeah [TS]

00:31:48   exactly and when you uploaded your first [TS]

00:31:53   real video I I wasn't quite sure how to [TS]

00:31:57   feel about the fact that you went [TS]

00:31:59   straight for the clickbait easiest of [TS]

00:32:03   the bait yet idols what was your [TS]

00:32:05   original what was your original title i [TS]

00:32:08   went too far [TS]

00:32:09   the taiowa edina left me was the title [TS]

00:32:13   yeah is that that was the title i chose [TS]

00:32:15   right which i will just state for the [TS]

00:32:17   record was suggested by idina I did [TS]

00:32:21   approve said suggestion yet my gear the [TS]

00:32:23   decider here when you can't see can't [TS]

00:32:26   follow this off [TS]

00:32:27   she didn't type it then I type today [TS]

00:32:28   yeah [TS]

00:32:29   you did this you decided to go with this [TS]

00:32:31   so because I didn't left me for a week [TS]

00:32:34   she's in Romania right now and I thought [TS]

00:32:36   this is funny so i did it i think it [TS]

00:32:39   lost about 15 minutes before i added [TS]

00:32:43   some brackets in which i wrote for a [TS]

00:32:45   week but you know what this looks like [TS]

00:32:46   to me this looks like a man who lacks [TS]

00:32:48   the courage of his convictions all I [TS]

00:32:50   definitely didn't have the courage to [TS]

00:32:52   leave down right but that's but that's [TS]

00:32:54   exactly what this title conveys to me [TS]

00:32:56   it's like clickbait do but not but not [TS]

00:32:59   really listening I don't know how to [TS]

00:33:02   title these things in a way that is not [TS]

00:33:05   because like I could say a bunch of [TS]

00:33:06   stuff but it's boring like if I i mean [TS]

00:33:09   i'm either going one of two ways that [TS]

00:33:11   maybe we're going to have an interesting [TS]

00:33:12   enticing pie or are they just going to [TS]

00:33:14   be called vlog episode for right now and [TS]

00:33:18   I need to work out which one of those I [TS]

00:33:20   want to do and I feel like I want to be [TS]

00:33:21   enticing but I went too far [TS]

00:33:24   I went too far and i know i went too far [TS]

00:33:27   which is why I then tried to walk it [TS]

00:33:29   back how do you know that you went too [TS]

00:33:32   far [TS]

00:33:32   how do you how do you know this because [TS]

00:33:33   people told me I went 2-4 did you not [TS]

00:33:36   receive a bunch of happy comments about [TS]

00:33:38   that title [TS]

00:33:39   some people actually thought it was [TS]

00:33:40   funny I actually honestly with before i [TS]

00:33:43   changed it i got as many people thinking [TS]

00:33:46   that it was funny as I did people [TS]

00:33:48   thinking that I shouldn't title at that [TS]

00:33:49   because there were people that were like [TS]

00:33:52   they thought it was funny because I was [TS]

00:33:53   being so outwardly click Beatty who but [TS]

00:33:56   the fact that there were people that [TS]

00:33:57   didn't like it i was like no I don't [TS]

00:33:59   want to do this so I've reversed my [TS]

00:34:01   decision and put the brackets in there [TS]

00:34:04   and I have a little thumbnails of the [TS]

00:34:06   two of us i chose the fun nail because [TS]

00:34:09   it's the two of us laughing and I [TS]

00:34:12   thought that that would counterbalance [TS]

00:34:14   the title but it clearly didn't so I [TS]

00:34:18   shifted the balance back again it's [TS]

00:34:20   really hard [TS]

00:34:22   seriously like the titling is really [TS]

00:34:25   really hard is that iím giving you a [TS]

00:34:28   hard time about this but anyone anyone [TS]

00:34:33   who's never done this trying to pick a [TS]

00:34:36   title for something like this this but [TS]

00:34:38   especially for something when you're [TS]

00:34:39   trying to get attention from people [TS]

00:34:42   it is shockingly difficult because [TS]

00:34:44   that's it right like if all I ever [TS]

00:34:45   wanted was for people that listen to [TS]

00:34:48   this show to watch my videos I will just [TS]

00:34:50   call them vlog episode 3 right because [TS]

00:34:53   those people have made their mind up [TS]

00:34:55   they're gonna watch before they've even [TS]

00:34:57   seen the video come out right lives like [TS]

00:35:00   basically most of the people if not all [TS]

00:35:02   of the people that are subscribe now [TS]

00:35:04   they are people that are familiar with [TS]

00:35:06   my work and we'll watch it based on the [TS]

00:35:09   fact of whether they liked me or not [TS]

00:35:10   right and then they might watch one or [TS]

00:35:13   two of them decide if it's for them and [TS]

00:35:14   then go forward but my whole point of [TS]

00:35:17   doing this is to find new people so i [TS]

00:35:20   need to give it some kind of like [TS]

00:35:22   pizzazz right yeah you're selling the [TS]

00:35:26   sizzle like I've got my guess you gotta [TS]

00:35:28   write ya get like that's what I mean it [TS]

00:35:32   is it is i'm i'm giving you a hard time [TS]

00:35:35   but it is also it's also legitimately [TS]

00:35:39   difficult and i think there's this is [TS]

00:35:41   kind of like people use clickbait [TS]

00:35:46   because it works right and and because [TS]

00:35:50   it gets more people to click on video [TS]

00:35:54   titles and it's like you can have very [TS]

00:35:56   complicated feelings about this and [TS]

00:35:58   that's why i like when I saw that you [TS]

00:35:59   went straight for the clickbait i was a [TS]

00:36:01   bit i like I'm not quite sure how to [TS]

00:36:03   think about this because part of me is [TS]

00:36:05   aware like well if I was starting of log [TS]

00:36:08   from the start I think people who do [TS]

00:36:12   blogs or vlogging like content that [TS]

00:36:15   seems to have some of the highest [TS]

00:36:16   density of clickbait e-type titles and I [TS]

00:36:20   think it's partly because the [TS]

00:36:21   competition in that area is so [TS]

00:36:24   incredibly fierce like there's so many [TS]

00:36:28   people who want to do vlogs that there's [TS]

00:36:30   a bit of an arms race that if you are in [TS]

00:36:32   that category you almost you almost have [TS]

00:36:35   to which is which is why when i look at [TS]

00:36:37   your title with the brackets that pulls [TS]

00:36:39   it back i almost feel like I don't know [TS]

00:36:41   Mike maybe you should just you should [TS]

00:36:42   just embrace the clickbait and raising [TS]

00:36:44   clickbait and try to bring in the [TS]

00:36:47   audience might my thinking now is to [TS]

00:36:50   still I'm still going further towards [TS]

00:36:54   clickbait [TS]

00:36:55   the that is my thinking but I i went at [TS]

00:36:59   the level that this is click Beatty is [TS]

00:37:01   probably the level that I'm going to go [TS]

00:37:02   for but I chose the wrong thing to point [TS]

00:37:05   out okay okay like you're toying with [TS]

00:37:09   people's emotions in your relationship [TS]

00:37:10   and that it's okay i know that that was [TS]

00:37:12   the wrong thing to do right but I'm [TS]

00:37:16   still gonna keep going in this direction [TS]

00:37:18   but in some other way but like I is the [TS]

00:37:23   thing if you told me to try and come up [TS]

00:37:25   with another name for that video in that [TS]

00:37:27   style [TS]

00:37:28   I can't do it that's why it's called [TS]

00:37:30   this because it was the easiest [TS]

00:37:31   clickbait to come up with [TS]

00:37:35   yeah it's so hard to title stuff write [TS]

00:37:37   it click click dating or not clicking [TS]

00:37:39   it's it's shockingly difficult it's it's [TS]

00:37:43   frustrating because like it's one of the [TS]

00:37:44   hardest things and never have I i think [TS]

00:37:48   it's it's really important to have a [TS]

00:37:50   good title like I think the titles [TS]

00:37:52   really matter anybody who pays attention [TS]

00:37:54   to their own user behavior when like [TS]

00:37:56   just watching videos and seeing with the [TS]

00:37:58   algorithm surface like you know the [TS]

00:37:59   titles affect you [TS]

00:38:01   I like they can't not so i would like it [TS]

00:38:04   really does it really does matter trying [TS]

00:38:07   to trying to select something that's [TS]

00:38:09   good i feel like eventually I'm going to [TS]

00:38:13   get into the rhythm sounds like that [TS]

00:38:17   these names will come up just naturally [TS]

00:38:22   for me right like I'll get into a rhythm [TS]

00:38:24   of thinking what can these things [TS]

00:38:26   because and come up with the name at [TS]

00:38:28   some point during the process of making [TS]

00:38:29   it but right now I just haven't got it i [TS]

00:38:33   feel like i've laid the groundwork now [TS]

00:38:35   like I i feel i feel like i understand [TS]

00:38:38   where i want to be going with it like [TS]

00:38:40   from a naming perspective but i haven't [TS]

00:38:43   yet landed on the identification of [TS]

00:38:45   those names who and this is something [TS]

00:38:48   that is going to be I think a bit of a [TS]

00:38:50   struggle for me and again like the [TS]

00:38:52   thumbnails are so hard as well like [TS]

00:38:54   you've got to come up with something [TS]

00:38:55   that is enticing and also where they [TS]

00:38:57   even come from right like I'm trying to [TS]

00:38:59   pull them out of the footage that I shot [TS]

00:39:01   so they're not always of the highest [TS]

00:39:02   resolution because they might be moving [TS]

00:39:05   images right so now I'm thinking out [TS]

00:39:08   why now need to think about taking a [TS]

00:39:10   photo of something as well like as well [TS]

00:39:13   as taking video of something so i get [TS]

00:39:16   like a good photograph to be used like [TS]

00:39:19   this is what this is like part of while [TS]

00:39:22   started doing this process in the first [TS]

00:39:23   place is like the understanding of the [TS]

00:39:25   different type of production a different [TS]

00:39:27   type of creation and this is definitely [TS]

00:39:29   part of that right like trying to work [TS]

00:39:33   out what this is meant to be and and [TS]

00:39:39   again like I really could just do things [TS]

00:39:42   the way that I think they should be done [TS]

00:39:44   but then I'm not being a part of the [TS]

00:39:47   system who write like I'm really trying [TS]

00:39:50   to fit into this system because the way [TS]

00:39:54   that we title stuff it it's so different [TS]

00:39:57   like are the titles for our episodes of [TS]

00:39:59   the show and not meant to entice anyone [TS]

00:40:02   they just so yeah we just pick a funny [TS]

00:40:05   thing that we said that we just put it [TS]

00:40:07   in there or although on very rare [TS]

00:40:10   occasions it is descriptive of the [TS]

00:40:12   content like it whenever we don't book [TS]

00:40:14   club episodes for example it's just the [TS]

00:40:16   title of the book so it kind of [TS]

00:40:18   indicates it's a book club episode but [TS]

00:40:20   most like the tiles are not anything [TS]

00:40:22   that the time was not meant to entice [TS]

00:40:24   anybody and I think you can see on just [TS]

00:40:27   just across a huge number of podcasts [TS]

00:40:29   understood until you start getting into [TS]

00:40:32   the really highly produced shows that [TS]

00:40:36   have teams of people but if you are a [TS]

00:40:40   sort of normal podcast that the titles [TS]

00:40:45   don't matter because the people [TS]

00:40:46   listening are are listening because [TS]

00:40:49   they're interested in the people who are [TS]

00:40:50   doing the podcast right forward for [TS]

00:40:52   whatever reasons they're not intended to [TS]

00:40:54   be I think they're really not able to be [TS]

00:40:57   viral things that you don't have huge [TS]

00:41:01   swings in the number of downloads of an [TS]

00:41:04   episode of a podcast it's relatively [TS]

00:41:07   consistent and I think even if even if [TS]

00:41:10   you and I Mike we sat down were like [TS]

00:41:12   okay what's the what's the click media [TS]

00:41:15   is title we could possibly come up with [TS]

00:41:16   like four 4 episode of a podcast [TS]

00:41:19   especially this kind of podcast there [TS]

00:41:20   there's [TS]

00:41:21   no way even with the highest quality [TS]

00:41:24   weaponized clickbait title that the [TS]

00:41:27   episode is going to go viral because [TS]

00:41:29   that lately it's just not how people [TS]

00:41:30   consume the media I think i'd be willing [TS]

00:41:34   to bet that a pretty large portion of [TS]

00:41:36   the people who hear episodes of podcast [TS]

00:41:38   never even know what the title is [TS]

00:41:40   because it just comes up automatically [TS]

00:41:42   on their playlist is the next thing to [TS]

00:41:44   listen to so that's why the the titles [TS]

00:41:46   for podcasters highly are like a little [TS]

00:41:48   after thought of a will need a title [TS]

00:41:50   let's just whatever let's just pick [TS]

00:41:52   something but it's but that's why it's [TS]

00:41:54   like it is a it is a different game on [TS]

00:41:57   youtube I think I often wonder like I'm [TS]

00:42:01   sure youtube knows but i'd love to see [TS]

00:42:02   some big data analysis on how much can a [TS]

00:42:08   title effect views on a video i'm [TS]

00:42:12   convinced that it matters but i think [TS]

00:42:14   it's an interesting an open question of [TS]

00:42:17   let's say the worst title possible [TS]

00:42:20   versus the best title possible [TS]

00:42:22   what percentage difference range are you [TS]

00:42:25   talking about in views you know is it [TS]

00:42:28   ten percent difference is it two hundred [TS]

00:42:31   percent difference like what I wonder [TS]

00:42:33   what it is you know what like what is [TS]

00:42:36   the theoretical maximum difference that [TS]

00:42:38   the perfect title could make versus the [TS]

00:42:41   worst title there's an answer to that [TS]

00:42:42   question but it might not be a noble [TS]

00:42:44   answer so I'm I see something i'm still [TS]

00:42:47   working through like a I feel like I'm [TS]

00:42:49   getting closer to an idea but right now [TS]

00:42:53   like I obviously have not executed on [TS]

00:42:56   the idea very well this episode of [TS]

00:42:59   cortex is brought to you by hover are [TS]

00:43:02   you listening to this show [TS]

00:43:03   do you want to start a YouTube channel [TS]

00:43:05   like Mike or do you have some other side [TS]

00:43:07   project that you want to begin [TS]

00:43:09   well if you're starting a YouTube [TS]

00:43:11   channel you better also make sure you [TS]

00:43:13   get the dot-com of whatever it is and [TS]

00:43:15   hover is the easiest place to make sure [TS]

00:43:17   that you can do that when you're getting [TS]

00:43:19   that domain name you don't want to have [TS]

00:43:21   to click through pages and pages of [TS]

00:43:24   stuff where the domain name registrar is [TS]

00:43:26   just trying to confuse you or upsell you [TS]

00:43:28   that's not what you want what you want [TS]

00:43:30   is hover you just go in you buy your [TS]

00:43:33   domain [TS]

00:43:34   it's so simple it's so nice and pleasant [TS]

00:43:37   i always say just look at the website of [TS]

00:43:41   however it's a breath of fresh air in [TS]

00:43:43   this industry you have to use them [TS]

00:43:46   forgetting your domain names and one of [TS]

00:43:47   the little touches that I love hover for [TS]

00:43:49   is that they don't make you pay for your [TS]

00:43:51   own privacy when you register domain [TS]

00:43:54   names you have to put in some [TS]

00:43:56   information about where you or your [TS]

00:43:59   business is located and normally [TS]

00:44:01   registrar's make you pay extra money to [TS]

00:44:03   keep that shielded from the public but [TS]

00:44:06   not however they think that's part of [TS]

00:44:07   what buying a domain name is so it's [TS]

00:44:09   just included for free automatically [TS]

00:44:12   nice and simple one less thing to have [TS]

00:44:14   to worry and think about the other nice [TS]

00:44:16   thing about a simple process [TS]

00:44:18   you never know when you're racing [TS]

00:44:19   someone else to get the domain name that [TS]

00:44:21   you want [TS]

00:44:22   that's right you listening to this ad [TS]

00:44:24   right now there's some domain name in [TS]

00:44:27   your head that you've been thinking [TS]

00:44:28   maybe I should buy that you know what if [TS]

00:44:31   you thought of it [TS]

00:44:32   somebody else probably has as well so [TS]

00:44:34   you need to go to hover right now and [TS]

00:44:36   register that domain name before [TS]

00:44:39   somebody else does [TS]

00:44:40   you'll get it fastest with however so [TS]

00:44:43   when you have this perfect domain name [TS]

00:44:45   for your idea go to Harvard calm and use [TS]

00:44:48   the promo code dishwasher at checkout [TS]

00:44:51   save ten percent off your first purchase [TS]

00:44:54   dishwasher not just a robot that makes [TS]

00:44:57   your life easier but also a code for ten [TS]

00:44:59   percent off your first purchase that [TS]

00:45:01   hover thank you so much to hover for [TS]

00:45:03   their support of this show and all of [TS]

00:45:05   real afm actually making the videos has [TS]

00:45:08   been an interesting experience there are [TS]

00:45:10   some things i'm struggling with that i [TS]

00:45:13   think i'm getting better with like audio [TS]

00:45:15   levels which is kind of hilarious [TS]

00:45:16   especially using the iphone like as i am [TS]

00:45:20   the audio can be tricky at the best of [TS]

00:45:24   times to get right up pretty variable [TS]

00:45:26   but i'm i'm working on it and I'm kind [TS]

00:45:29   of working on trying to make that better [TS]

00:45:32   and i'm spending more time like the last [TS]

00:45:34   video I like bounced it out or however [TS]

00:45:36   you call export it played it on my [TS]

00:45:38   iphone blade of headphones i can trying [TS]

00:45:40   to work out what the system is so this [TS]

00:45:43   is another thing where it's like I can't [TS]

00:45:44   judge how long these videos are taken [TS]

00:45:46   because i'm doing way more too [TS]

00:45:48   them and I would be doing in like six [TS]

00:45:50   months time because by then I'll just [TS]

00:45:52   know how to do it right like I don't be [TS]

00:45:54   like yeah i know this is how much have [TS]

00:45:56   to boost the video from outside or [TS]

00:45:57   inside or whatever but i have to say [TS]

00:46:01   like I am loving the process of making [TS]

00:46:04   these videos like even doing things like [TS]

00:46:06   that they're frustrating but like when i [TS]

00:46:08   get to the end of them i feel really [TS]

00:46:09   satisfied you know like I feel like the [TS]

00:46:11   audio in the last video that i published [TS]

00:46:14   the idea left me video was way better [TS]

00:46:17   than any of the others and for my taste [TS]

00:46:19   was was pretty much as good as it was [TS]

00:46:21   gonna be right with what I'm doing and [TS]

00:46:24   it is a necessary audio quality that I'm [TS]

00:46:26   looking for its audio balance think i [TS]

00:46:28   know the fact that because i'm using the [TS]

00:46:29   iphone the audio is not going to sound [TS]

00:46:31   as good as it can sound but i don't [TS]

00:46:33   think that so much of a problem on [TS]

00:46:34   youtube videos to be honest in the style [TS]

00:46:37   that I'm doing them like as long as you [TS]

00:46:38   can hear me clearly i think that's fine [TS]

00:46:41   like it doesn't have to sound like how [TS]

00:46:43   it how my podcast sound no you don't [TS]

00:46:47   need the audio at that at that [TS]

00:46:49   high-level you're better audio is always [TS]

00:46:52   better obviously but your time [TS]

00:46:54   how much does it matter and as as we [TS]

00:46:55   have talked before like the the [TS]

00:46:59   production quality doesn't matter as as [TS]

00:47:03   much as people think it does i want what [TS]

00:47:05   matters is have you created a thing [TS]

00:47:08   that's engaging to watch ID like do you [TS]

00:47:12   know how to cut a video together roughly [TS]

00:47:16   even if you're not doing it in the [TS]

00:47:17   greatest possible way that you can write [TS]

00:47:20   this this is what matters way more to [TS]

00:47:23   our people going to continue to watch a [TS]

00:47:27   video and just going back to one thing [TS]

00:47:28   that you were saying before about how [TS]

00:47:29   are you finding this really satisfying [TS]

00:47:32   process another reason that I think this [TS]

00:47:35   is a great side project for you is that [TS]

00:47:39   this is a this is a side project that [TS]

00:47:41   has a fast feedback loop iteration loop [TS]

00:47:45   and I think it's one of the reasons why [TS]

00:47:47   so many people like to do blogging as a [TS]

00:47:51   product project is because it's the kind [TS]

00:47:52   of thing that if you're getting better [TS]

00:47:54   at it you know you you learn how to do [TS]

00:47:56   with thing you have a skill [TS]

00:47:58   you upload the video you immediately see [TS]

00:48:01   feedback from it and then you can go [TS]

00:48:05   into making the next vlog thinking about [TS]

00:48:07   how that previous one and it can be this [TS]

00:48:08   this loop of fast feedback right and i [TS]

00:48:13   think that's that's an advantage for [TS]

00:48:15   side projects as opposed to something [TS]

00:48:16   where it's like oh you're going to work [TS]

00:48:18   in secrecy for years on on one long [TS]

00:48:21   movie or whatever and then put it out to [TS]

00:48:23   the public and the only get feedback [TS]

00:48:24   then it's a very different experience [TS]

00:48:26   for side projects that have long [TS]

00:48:30   feedback cycles vs side projects that [TS]

00:48:33   have very short very tight feedback [TS]

00:48:36   loops and obviously vlogging is one of [TS]

00:48:38   those one of those things i think that's [TS]

00:48:40   that's why it can feel really addictive [TS]

00:48:43   is because you're always you're in a [TS]

00:48:45   little cycle where you're always looking [TS]

00:48:46   for the next part of it is like you're [TS]

00:48:48   learning a new skill right you've just [TS]

00:48:50   put it up you're getting the feedback [TS]

00:48:51   and you always want to go into the next [TS]

00:48:53   part of that cycle so that's been a lot [TS]

00:48:56   of fun and I've liked seeing what people [TS]

00:48:59   are liking them what they're not liking [TS]

00:49:01   and and kind of trying to cross the [TS]

00:49:04   videos a little bit more right they [TS]

00:49:06   locate people like this part they didn't [TS]

00:49:08   like this part [TS]

00:49:09   so what can I do to make this bit better [TS]

00:49:11   you know and I thought that's been an [TS]

00:49:13   interesting thing and it there's more [TS]

00:49:16   feedback to give then there is with the [TS]

00:49:18   podcast look because people can like [TS]

00:49:21   they can say what they like and don't [TS]

00:49:22   like about what we talked about but [TS]

00:49:24   that's kind of it but with this it's [TS]

00:49:26   like we want to see you talk more about [TS]

00:49:27   these things but also why don't you try [TS]

00:49:29   to weaken this a little bit differently [TS]

00:49:31   or like I really like that thing you to [TS]

00:49:33   visually and maybe you could try and [TS]

00:49:35   make this a little bit better that kind [TS]

00:49:36   of thing [TS]

00:49:37   yeah and again it's it's much more [TS]

00:49:39   easily consumable as a complete project [TS]

00:49:43   even for someone who's not super into it [TS]

00:49:45   but who wants to leave some feedback [TS]

00:49:46   like someone can watch a three-minute or [TS]

00:49:49   four minute video and then leave a [TS]

00:49:51   comment and say like I didn't like this [TS]

00:49:52   I didn't like that right but no one's [TS]

00:49:54   going to listen to a two hour-long [TS]

00:49:55   podcast just to leave some feedback [TS]

00:49:57   about a didn't really like this part [TS]

00:49:59   right it's just like the time commitment [TS]

00:50:01   is vastly different i've also liked the [TS]

00:50:03   production process the kind of the [TS]

00:50:06   rhythm of it the feeling of it so I kind [TS]

00:50:08   of dump all of my footage into final cut [TS]

00:50:10   and [TS]

00:50:12   not making my cuts and pulling out the [TS]

00:50:13   things I think are interesting then I go [TS]

00:50:15   back and I add the music in and then I [TS]

00:50:18   go back and I add any of the Little [TS]

00:50:20   graphics in but what I like is how while [TS]

00:50:23   I'm making it it's feeling better like [TS]

00:50:26   before i've added the music when it's [TS]

00:50:28   just the footage i always think it's [TS]

00:50:30   boring and rubbish every time this has [TS]

00:50:33   happened music does a lot of the heavy [TS]

00:50:35   lifting [TS]

00:50:36   weird right my god any music it doesn't [TS]

00:50:40   matter what it is [TS]

00:50:41   yeah because then as well like I start [TS]

00:50:43   doing fun stuff with the visuals right [TS]

00:50:44   where I'm trying and it's tricky but [TS]

00:50:46   like I'm trying to like match some of [TS]

00:50:48   the visual stuff up with the pace of the [TS]

00:50:50   music and beats of the music and stuff [TS]

00:50:51   like that which is a really hard thing [TS]

00:50:53   to do but like I'm I'm trying to do that [TS]

00:50:55   cuz i really like that in the videos [TS]

00:50:56   that i watch so it's funny to me how [TS]

00:51:00   like I'm getting into this river and [TS]

00:51:02   understanding my own process in that [TS]

00:51:06   like when I'm putting the video together [TS]

00:51:08   it doesn't start to get good until the [TS]

00:51:10   music's there and then in my mind I'm [TS]

00:51:13   like what if I've got the music in and [TS]

00:51:14   it still doesn't feel good [TS]

00:51:16   there's something more fundamentally [TS]

00:51:17   wrong yeah that's that's that is [TS]

00:51:20   definitely that's definitely the case [TS]

00:51:21   when I'm editing the audio from my own [TS]

00:51:24   videos i always have to just just be [TS]

00:51:26   listening to some kind of temp music [TS]

00:51:29   like just I'll just put something on [TS]

00:51:31   repeat while reading the audio because [TS]

00:51:34   I'm aware of that same effect like if I [TS]

00:51:36   don't do this I'm going to cut it way [TS]

00:51:39   too harshly because I think everything [TS]

00:51:41   is just super boring like well actually [TS]

00:51:43   just like listening to any narration [TS]

00:51:45   without the music it just it's just [TS]

00:51:47   wrong and I wonder if it's partly also [TS]

00:51:51   with logs that there's a certain element [TS]

00:51:53   of performance that occurring like [TS]

00:51:57   people just speak differently into a [TS]

00:51:59   camera and I think maybe we're just I [TS]

00:52:02   don't know it like culturally expect if [TS]

00:52:05   it is going to be music underlying when [TS]

00:52:08   a person is talking in a particular way [TS]

00:52:09   and maybe that's why it sounds so weird [TS]

00:52:11   if you don't have anything playing [TS]

00:52:13   underneath but yeah it's it's astounded [TS]

00:52:17   at how any piece of content [TS]

00:52:22   doesn't feel real until you have the [TS]

00:52:25   audio there it just it just feels so [TS]

00:52:28   strange without it i just really like [TS]

00:52:31   that i'm able to have this feeling like [TS]

00:52:34   I've made a thing from out of stuff so [TS]

00:52:37   like all of the all of the shows there's [TS]

00:52:41   just one piece of raw footage which is [TS]

00:52:44   the whole recording right and then i can [TS]

00:52:47   cut that up and I can kind of make a [TS]

00:52:49   thing out of it but there's something [TS]

00:52:51   different in like having 25 video clips [TS]

00:52:54   and moving them around so that make more [TS]

00:52:57   sense in like the flow of the video [TS]

00:52:59   cutting the mop and making one thing out [TS]

00:53:05   of these 25 things get that it's the [TS]

00:53:08   difference between chiseling something [TS]

00:53:10   out of marble or constructing something [TS]

00:53:13   out of lego right and I like the lego [TS]

00:53:15   more [TS]

00:53:16   yeah yeah with the audio you're taking [TS]

00:53:18   the thing and cutting it down and with [TS]

00:53:21   the video you have a wide selection of [TS]

00:53:23   stuff from which are picking some things [TS]

00:53:26   and building a little vlog like that [TS]

00:53:28   even though i think if someone was [TS]

00:53:30   sitting behind you and watching you do [TS]

00:53:32   either of these processes they would [TS]

00:53:33   look very similar but mentally they're [TS]

00:53:36   totally different things [TS]

00:53:37   I want one is entirely about cutting and [TS]

00:53:40   one is entirely about assembling so i [TS]

00:53:44   can see I can see why you would enjoy it [TS]

00:53:46   as a very different experience but I've [TS]

00:53:48   learned a valuable lesson about the [TS]

00:53:50   production that its kind of split into [TS]

00:53:54   three parts and a lot of the time that [TS]

00:53:57   they can take very similar amounts of [TS]

00:54:00   time to get done so what are the three [TS]

00:54:01   parts of assembling of log and I need to [TS]

00:54:03   know maybe I'm going to do this shoot in [TS]

00:54:05   case I have to shoot video editing [TS]

00:54:07   editing video youtube youtube is not [TS]

00:54:12   apart you just upload it mike is really [TS]

00:54:17   using it takes me and right now it is [TS]

00:54:21   taking me an astoundingly long time to [TS]

00:54:24   get the video from export to publish [TS]

00:54:28   like you know and it's like I'm having [TS]

00:54:32   myriad technical problems and and try [TS]

00:54:36   and again like trying to like force this [TS]

00:54:38   web app to do what I wanted to do who I [TS]

00:54:42   really don't understand why there isn't [TS]

00:54:44   a native desktop application where you [TS]

00:54:46   can do all of the annotations and all [TS]

00:54:47   the cards and then just uploaded from [TS]

00:54:49   there directly to YouTube with the [TS]

00:54:50   metadata I don't know why it doesn't [TS]

00:54:52   exist because most of the problems that [TS]

00:54:54   i have in responsiveness in buffering [TS]

00:54:58   and loading is all based on the fact [TS]

00:55:00   that i'm uploading this video before i'm [TS]

00:55:02   adding any of the annotations and cards [TS]

00:55:03   who and I wish there was a way to do [TS]

00:55:06   that locally and then upload that [TS]

00:55:09   information to youtube and I again I'm [TS]

00:55:11   getting better at it i'm learning [TS]

00:55:13   different ways of doing it like but it [TS]

00:55:15   still takes me a long time and also [TS]

00:55:17   based in that is like the coming up with [TS]

00:55:20   the title and and putting in all the [TS]

00:55:22   keywords and let adding it into a [TS]

00:55:25   playlist and all this stuff like it's [TS]

00:55:27   building more and more and more time I [TS]

00:55:29   published because people are like hey [TS]

00:55:31   you should do this thing that everybody [TS]

00:55:32   does which is like creating a playlist [TS]

00:55:34   and adding it to a playlist because [TS]

00:55:35   YouTube refuses to play in any other [TS]

00:55:38   order the one that they set and it's you [TS]

00:55:40   know like all of these things it's like [TS]

00:55:42   building and building and building every [TS]

00:55:43   time so for me right now at least it's [TS]

00:55:46   split into these three parts so i kind [TS]

00:55:49   of think of it as like shooting editing [TS]

00:55:51   distribution and those three parts are [TS]

00:55:54   taking very long times and I know that [TS]

00:55:57   it's going to change like an every video [TS]

00:55:59   will be different [TS]

00:56:00   some videos i will be only shooting for [TS]

00:56:02   like an hour or two depending wondering [TS]

00:56:05   if I'm doing something at home and is [TS]

00:56:06   going to be some more stuff like that [TS]

00:56:07   when I'm kind of just talking are [TS]

00:56:09   showing something those videos take way [TS]

00:56:11   less than half em out in london 48 hours [TS]

00:56:13   and then over that time I'm taking video [TS]

00:56:15   of stuff though I've i have highlighted [TS]

00:56:17   that these are three four me major [TS]

00:56:20   things and they're all going to take a [TS]

00:56:22   substantial amount of time to do because [TS]

00:56:25   this is I only kind of really realize [TS]

00:56:27   this on the last video because prior to [TS]

00:56:30   that I was just thinking shooting and [TS]

00:56:31   editing and then just uploading that if [TS]

00:56:34   you're being serious about it and you're [TS]

00:56:35   really trying to like been to the system [TS]

00:56:39   and like make the system work for you [TS]

00:56:41   there are lots of things that you need [TS]

00:56:42   to kind of pay attention to is it that's [TS]

00:56:45   kind of the way that i'm approaching it [TS]

00:56:46   right now so the YouTube stuff and the [TS]

00:56:48   distribution stuff in the promotion [TS]

00:56:49   stuff is taking a long time especially [TS]

00:56:51   as like I'm working on setting up a [TS]

00:56:53   mailing list because a couple of people [TS]

00:56:55   have asked for that and now realizing [TS]

00:56:57   there's no way to automate this so [TS]

00:56:59   that's going to be another step in the [TS]

00:57:01   publishing process [TS]

00:57:03   see I I think you can see how i [TS]

00:57:07   mentioned a while back like I have a 70 [TS]

00:57:09   Plus item checklists thanks for putting [TS]

00:57:12   up idea haven't built that checklist [TS]

00:57:14   yeah but that's like something i may be [TS]

00:57:16   going to do with the next video that I [TS]

00:57:18   publishes write down all my steps you [TS]

00:57:20   know you should you should really do [TS]

00:57:22   that and you can see now why I like it's [TS]

00:57:24   just a bunch of little switches to flip [TS]

00:57:26   and buttons to press and like oh did I [TS]

00:57:28   add this in here and it's like yes you [TS]

00:57:31   can mentally keep all of that in your [TS]

00:57:34   head but it's gonna be way better if you [TS]

00:57:36   just you just go and get like a [TS]

00:57:38   pre-flight checklist was one of them are [TS]

00:57:39   gonna be like to check the video ends of [TS]

00:57:41   the right time and then i just saved [TS]

00:57:43   myself 45 minutes of waiting for the [TS]

00:57:45   huge ship system to complete its edit [TS]

00:57:48   yeah what I'm one of the items on my [TS]

00:57:50   checklist is to watch the video fully on [TS]

00:57:54   YouTube right after it's been uploaded [TS]

00:57:56   because a surprising amount of times [TS]

00:57:58   I've run into an issue where the audio [TS]

00:58:01   just falls out of sync with the video [TS]

00:58:03   eventually happens like if any warnings [TS]

00:58:06   like this every now and then nothing's [TS]

00:58:08   wrong but it's like hey we think the [TS]

00:58:09   video and audio is out of sync like why [TS]

00:58:11   do you think this [TS]

00:58:12   yeah but I haven't I have never gotten a [TS]

00:58:14   warning but i have often gotten the [TS]

00:58:16   video and audio how to say that was when [TS]

00:58:18   there's a problem here i'm getting your [TS]

00:58:20   warnings that interview that's what it [TS]

00:58:22   is but that's why I like what it's just [TS]

00:58:24   one of those items on the checklist is [TS]

00:58:26   every time i uploaded I I kind of [TS]

00:58:28   mentally want to start filling in all of [TS]

00:58:30   the metadata and doing all of the steps [TS]

00:58:32   while it's uploading because at least [TS]

00:58:33   YouTube does let you do that but I've [TS]

00:58:35   learned from experience like no no don't [TS]

00:58:37   try to fill in any of this ahead of time [TS]

00:58:39   because it's just going to be a huge [TS]

00:58:41   waste if when you actually finally watch [TS]

00:58:43   the video it falls out of sync halfway [TS]

00:58:46   through [TS]

00:58:46   yep it's like then you just wasted 30 [TS]

00:58:49   minutes filling in all of this stuff and [TS]

00:58:52   also protip don't bother with those [TS]

00:58:53   keywords there's no [TS]

00:58:54   you feeling okay good to know you really [TS]

00:58:56   want you to fill them in but you don't [TS]

00:58:57   have to i see I've been filling them [TS]

00:58:59   because I thought it might help get in [TS]

00:59:01   front of people but my understanding [TS]

00:59:03   from some conversations that I've had is [TS]

00:59:06   that those keywords are entirely for the [TS]

00:59:08   benefit of the advertisers bidding on [TS]

00:59:11   the video then I am here that if there [TS]

00:59:14   are no keywords in there that YouTube [TS]

00:59:17   just algorithmically decides what the [TS]

00:59:19   video is about based on the comments [TS]

00:59:20   that people are leaving like it's just [TS]

00:59:22   did it auto generates keywords for [TS]

00:59:25   auctions based on the comments people [TS]

00:59:26   leave so was i I have this in the [TS]

00:59:29   context of a conversation of someone who [TS]

00:59:31   was really convincing me to try to use [TS]

00:59:33   keywords like the longer you talk to the [TS]

00:59:35   more i am hearing I don't need to bother [TS]

00:59:37   with this looking is this is for you [TS]

00:59:40   this is not for me [TS]

00:59:42   so yeah don't bother with those talking [TS]

00:59:43   about advertising i want to share some [TS]

00:59:45   of my numbers if the audience you don't [TS]

00:59:50   you don't normally like to share numbers [TS]

00:59:51   Mike you never want to share the numbers [TS]

00:59:53   about the podcast but you're happy with [TS]

00:59:54   sharing numbers about the youtube [TS]

00:59:55   channel i don't care about these numbers [TS]

00:59:57   right because they're gama go [TS]

00:59:57   right because they're gama go [TS]

01:00:00   yes so this is another thing but if you [TS]

01:00:03   choose system there is two reports [TS]

01:00:05   there's a revenue report an ad rates [TS]

01:00:07   report and they both have different [TS]

01:00:09   numbers on them who I this is another [TS]

01:00:12   thing about YouTube's analytic system [TS]

01:00:14   there's so much data but ninety percent [TS]

01:00:17   of it makes no sense right why are there [TS]

01:00:20   why is there a revenue report and an [TS]

01:00:22   address report and they both have [TS]

01:00:24   different numbers on them [TS]

01:00:25   okay well Mike the difference between [TS]

01:00:27   the ad report and the revenue report is [TS]

01:00:32   the ad report shows how much money was [TS]

01:00:36   actually generated by the ads and then [TS]

01:00:40   the revenue is how much I got right [TS]

01:00:42   there [TS]

01:00:42   the resonator is your fifty five percent [TS]

01:00:47   of the money that was actually generated [TS]

01:00:50   y at x let's take that amount of money [TS]

01:00:52   from me [TS]

01:00:54   oh because they can because they [TS]

01:00:55   successfully completed the ways again I [TS]

01:00:57   i hear Apple people always completed [TS]

01:00:59   like Oh 30 process is like I'd like God [TS]

01:01:03   bird have family member for thirty [TS]

01:01:05   percent let me crazy [TS]

01:01:07   let me share let me share my address [TS]

01:01:10   report some people get the full kind of [TS]

01:01:12   picture and i'll talk about the revenue [TS]

01:01:13   so i have had 14,000 270 estimated [TS]

01:01:18   monetized playbacks which is maybe my [TS]

01:01:21   favorite statistic estimated monetized [TS]

01:01:25   playbacks this is over from sep tember [TS]

01:01:28   14th to october eleventh because of [TS]

01:01:30   course the data as multiple days old [TS]

01:01:33   because YouTube know right so these are [TS]

01:01:36   for the listener with that what that [TS]

01:01:38   means in YouTube system is this is a [TS]

01:01:40   video that plays against which youtube [TS]

01:01:44   was able to run and add there are many [TS]

01:01:47   circumstances under which a video my [TS]

01:01:49   play where they can't run an ad either [TS]

01:01:51   there's nothing in the auction to fill [TS]

01:01:53   or someone's watching on a platform [TS]

01:01:55   where the ads don't play so you can have [TS]

01:01:58   the video play without necessarily [TS]

01:02:00   having an ad show up or if i forget what [TS]

01:02:06   the what the timer is but youtube has [TS]

01:02:07   some internal timer where they won't [TS]

01:02:09   show someone a video ad in front if [TS]

01:02:13   they've watched it [TS]

01:02:13   do and within a certain window of time [TS]

01:02:15   so this is this is what estimated [TS]

01:02:17   monetized playback means so I've had [TS]

01:02:20   14,000 270 estimated monetized playbacks [TS]

01:02:25   i have made eighty-eight dollars and 98 [TS]

01:02:28   cents [TS]

01:02:29   well I should not me there has been [TS]

01:02:33   eighty-eight dollars and 98 cents [TS]

01:02:34   generated and then of those 80 898 i [TS]

01:02:38   have got 48 94 of it [TS]

01:02:41   there you go Mike so look this is not me [TS]

01:02:45   complaining about like the amount of [TS]

01:02:48   money that I make for my videos because [TS]

01:02:50   I kind of I kinda don't care about it in [TS]

01:02:53   that way and i put ads on the videos not [TS]

01:02:57   to make again this is like I'm not [TS]

01:02:59   trying to make money here i am again [TS]

01:03:00   trying to understand the system so by [TS]

01:03:03   having ads on my videos i am now [TS]

01:03:05   understanding how much money can be made [TS]

01:03:08   on youtube seriously and the answer is [TS]

01:03:11   not a lot of money now again that ate [TS]

01:03:16   those that this fifty dollars that i'm [TS]

01:03:18   going to get that's great that's fifty [TS]

01:03:20   dollars right that's that's you know I [TS]

01:03:22   didn't really expect any money out of [TS]

01:03:24   that as fifty dollars it's just very [TS]

01:03:26   interesting to me and I think it you [TS]

01:03:29   know and again i know that i make [TS]

01:03:30   different money then you would make you [TS]

01:03:33   make different money than PewDiePie [TS]

01:03:34   would make because YouTube also [TS]

01:03:36   calculate their CPM which is how much [TS]

01:03:39   they pay per thousand differently [TS]

01:03:40   depending on many variable factors it's [TS]

01:03:43   not fixed right right [TS]

01:03:44   like everybody has their own to a point [TS]

01:03:47   yeah this is the the rates can can vary [TS]

01:03:51   by I i would say from the app from the [TS]

01:03:55   absolute bottom to the absolute top [TS]

01:03:57   maybe by a factor of like five is the [TS]

01:04:00   biggest range [TS]

01:04:01   I've kind of seen across different [TS]

01:04:03   creators and again that partly depends [TS]

01:04:05   on the auction system that is going on [TS]

01:04:08   behind the scenes almost never quite [TS]

01:04:11   sure how aware people are of this but [TS]

01:04:12   but when you go to load of video youtube [TS]

01:04:17   has a kind of instantaneous auction [TS]

01:04:19   between a bunch of advertisers to decide [TS]

01:04:22   what ad is going to be shown [TS]

01:04:24   and advertisers can put in all kinds of [TS]

01:04:27   stuff that they that they want their [TS]

01:04:29   viewers like so they can fill out [TS]

01:04:30   demographic data so you know fairly [TS]

01:04:33   commonly if it's like a like a new [TS]

01:04:35   shoot-'em-up video game comes out that [TS]

01:04:36   like okay we want males you know 14 235 [TS]

01:04:40   in north america and there's a few other [TS]

01:04:44   like characteristics that they can put [TS]

01:04:45   and they can say we want also videos [TS]

01:04:48   that are in the video game category so [TS]

01:04:50   we know like it's somebody watching a [TS]

01:04:52   PewDiePie video that we want to run this [TS]

01:04:54   ad against there's like a little auction [TS]

01:04:55   that occurs to try to figure out which [TS]

01:04:58   advertiser is willing to spend the most [TS]

01:05:01   money to get in front of you at that [TS]

01:05:05   moment and it's actually it's quite like [TS]

01:05:08   an interesting complicated system but [TS]

01:05:11   what that means is that some people like [TS]

01:05:15   beauty bloggers in particular welcome [TS]

01:05:17   can rake in like incredibly high ad [TS]

01:05:19   rates when there's built-in products [TS]

01:05:23   around what they're talking about and [TS]

01:05:26   then for four channels like vlogs or [TS]

01:05:30   four channels like myself that don't [TS]

01:05:31   necessarily have a built-in topic the ad [TS]

01:05:36   rates tend to be lower because there's [TS]

01:05:39   not something that there is specifically [TS]

01:05:42   being advertised against like that's [TS]

01:05:45   part of what is occurring behind the [TS]

01:05:48   scenes and it is one of the the reasons [TS]

01:05:50   why it's a little bit hard to compare [TS]

01:05:52   what ad rates are for one person versus [TS]

01:05:55   another but yep that's that is what's [TS]

01:05:59   occurring behind-the-scenes okay Mike [TS]

01:06:01   we've talked about revenue numbers what [TS]

01:06:03   I want to know is on the YouTube [TS]

01:06:06   analytics page [TS]

01:06:08   hmm there is one tab that is a [TS]

01:06:11   combination of fascinating and [TS]

01:06:15   terrifying and it is the audience [TS]

01:06:19   retention tab [TS]

01:06:21   yeah you found this one yeah I've been [TS]

01:06:23   looking at this one alright would you [TS]

01:06:26   please explain for the listener [TS]

01:06:29   what is the audience retention tab the [TS]

01:06:33   audience retention tab is what tells me [TS]

01:06:35   to every video [TS]

01:06:37   how long people watch it so of the [TS]

01:06:41   amount of people that's pressed play [TS]

01:06:44   what percentage of those people get to [TS]

01:06:47   the end now i have actually been paying [TS]

01:06:53   attention to this and I am pretty happy [TS]

01:06:56   with my numbers now my average number s [TS]

01:07:01   across everything should we maybe look [TS]

01:07:03   at here [TS]

01:07:03   yes it's so tell me if you if you just [TS]

01:07:06   loaded up on the first page it should [TS]

01:07:08   have two numbers it should have average [TS]

01:07:10   view duration but the second one is the [TS]

01:07:13   average percentage viewed what's the [TS]

01:07:15   average percentage viewed across your [TS]

01:07:17   videos [TS]

01:07:18   sixty-three percent who I think that's [TS]

01:07:23   pretty good [TS]

01:07:23   so do i i'm really happy with it [TS]

01:07:25   especially because the ends of the [TS]

01:07:28   videos really skewed the numbers so [TS]

01:07:31   there's like a harsh drop off in like [TS]

01:07:34   the last 15 seconds because the videos [TS]

01:07:37   done right so lots of people close it [TS]

01:07:40   but like I keep it like most of my [TS]

01:07:43   videos stay in like the 72 sixty percent [TS]

01:07:46   range for the majority of the content [TS]

01:07:50   yeah the so just for that just the [TS]

01:07:52   listeners have a comparison like my [TS]

01:07:54   average viewed percentage across again [TS]

01:07:57   the whole video and have the same effect [TS]

01:07:59   that you obviously like drop drop drop [TS]

01:08:00   up at the end is sixty-five percent and [TS]

01:08:05   so it's just about is just around the [TS]

01:08:06   same area [TS]

01:08:08   the thing that I think is is really [TS]

01:08:10   interesting and is is terrifying it is [TS]

01:08:12   to me is like the heart of YouTube [TS]

01:08:14   tracking data is that you can click on [TS]

01:08:17   any video and see exactly when people [TS]

01:08:23   started getting bored and left like they [TS]

01:08:25   will draw a line on the screen that [TS]

01:08:28   shows you the percent of people who are [TS]

01:08:30   still paying attention to your video [TS]

01:08:32   from the start and the really [TS]

01:08:34   interesting graph is that they will give [TS]

01:08:36   you the relative audience attention so [TS]

01:08:39   compared to other videos that are the [TS]

01:08:43   same length on youtube is your video [TS]

01:08:47   more or less engaging than the average [TS]

01:08:51   this video of the same length and those [TS]

01:08:53   graphs are but they're both sort of like [TS]

01:08:58   interesting and terrifying because you [TS]

01:09:01   can see the exact moment when you lose [TS]

01:09:03   people writer what like when people [TS]

01:09:05   start getting bored [TS]

01:09:07   it's really interesting to see like when [TS]

01:09:09   when does something dip and you know [TS]

01:09:13   particularly if if you have moments [TS]

01:09:15   where like you're talking about one [TS]

01:09:16   thing and you're talking about another [TS]

01:09:17   you can see the shape of segments in [TS]

01:09:20   your own video with those graphs now the [TS]

01:09:25   thing that I find is that it's this [TS]

01:09:27   stuff is is fascinating and it's [TS]

01:09:29   interesting it's interesting to look at [TS]

01:09:31   you know when to see how r how are [TS]

01:09:34   different videos received by people like [TS]

01:09:39   I'm just like I'm just pulling up humans [TS]

01:09:41   need not apply like and that one never [TS]

01:09:42   crosses the below-average interesting [TS]

01:09:44   graph [TS]

01:09:45   mhm but it is also very you to be to me [TS]

01:09:49   because they give you so much [TS]

01:09:50   information but it's also like well it's [TS]

01:09:55   very hard to know if there's anything [TS]

01:09:56   actionable to be drawn from these graphs [TS]

01:09:59   right I guess it's very hard to to pull [TS]

01:10:03   out a general trend of what you should [TS]

01:10:05   do and what you shouldn't do it it's [TS]

01:10:07   more like YouTube is telling you exactly [TS]

01:10:09   when you were boring and then saying [TS]

01:10:11   don't be boring [TS]

01:10:13   that's why I kind of don't like about it [TS]

01:10:14   in a way like I know why that's valuable [TS]

01:10:16   and useful but as an artist you know [TS]

01:10:20   like it could be a bit like oh I don't [TS]

01:10:23   really think myself amount of course you [TS]

01:10:25   do like but yeah so that so they're just [TS]

01:10:27   they're telling you where you were [TS]

01:10:28   boring and what are you gonna do about [TS]

01:10:31   that [TS]

01:10:32   who knows don't be boring in the future [TS]

01:10:33   that's that's kind of what that graph [TS]

01:10:35   said so [TS]

01:10:36   yep i find it interesting but fun action [TS]

01:10:40   able which is I think what up might be [TS]

01:10:44   that the summary of what i think is the [TS]

01:10:46   the YouTube analytics page they will [TS]

01:10:49   tell you everything about your viewers [TS]

01:10:51   that you could possibly want to know the [TS]

01:10:52   demographics the playback location the [TS]

01:10:54   exact moment they got bored where they [TS]

01:10:57   came from what device they're watching [TS]

01:10:58   on how much money you tube made how much [TS]

01:11:01   money they're going to give to you but [TS]

01:11:03   it's but it's also just [TS]

01:11:05   under actionable all of it [TS]

01:11:08   yeah I find that that's that's the [TS]

01:11:11   YouTube data is a bit like okay it's a [TS]

01:11:15   thing it's interesting i check it every [TS]

01:11:18   once in awhile but it's not a thing to [TS]

01:11:21   live or die by Mike I think you should [TS]

01:11:24   just pay much more attention to your [TS]

01:11:26   subscriber numbers and your view numbers [TS]

01:11:28   and like those that the things that you [TS]

01:11:30   should track that's really kind of all [TS]

01:11:32   I'm paying attention to like I dip into [TS]

01:11:34   the other things just to see what they [TS]

01:11:36   doing [TS]

01:11:37   yeah it's the view numbers inscribed on [TS]

01:11:40   the ship because I feel like I [TS]

01:11:41   understand those there's a isn't there [TS]

01:11:43   like an analogous to the stuff that I'm [TS]

01:11:45   used to [TS]

01:11:46   yeah yeah that's what you gotta focus on [TS]

01:11:49   asking people to like comment and [TS]

01:11:51   subscribe like comment and subscribe [TS]

01:11:53   youtube.com slash my collie / user / my [TS]

01:11:57   curly this episode of cortex is brought [TS]

01:12:00   to you by backblaze the unlimited native [TS]

01:12:03   backup solution for your mac or pc you [TS]

01:12:06   can sign up for a 15 day free trial no [TS]

01:12:09   credit card required at backblaze [TS]

01:12:11   dot-com / cortex I don't need backblaze [TS]

01:12:15   you're thinking to yourself right now i [TS]

01:12:17   use time machine [TS]

01:12:19   sure that's good like it's better than [TS]

01:12:21   nothing but it's not actually an [TS]

01:12:23   adequate backup solution if you don't [TS]

01:12:25   have off-site backup you are just not [TS]

01:12:28   doing things right [TS]

01:12:31   what happens when your house is rob what [TS]

01:12:32   happens when your house burns down your [TS]

01:12:35   time machine drive won't save you then [TS]

01:12:37   will it now [TS]

01:12:38   of course not that's why any adequate [TS]

01:12:41   backup solution must include off-site [TS]

01:12:44   and you need to use back blades i run [TS]

01:12:47   them on my computer I bring them on my [TS]

01:12:50   computer for a really long time and it [TS]

01:12:52   is fantastic [TS]

01:12:54   it just sits there in the background [TS]

01:12:56   safely and securely uploading all of my [TS]

01:12:59   files to their server and these guys [TS]

01:13:02   know what they're doing they look after [TS]

01:13:04   200 petabytes of people's data and they [TS]

01:13:08   have restored over 10 billion files [TS]

01:13:11   these are numbers that mean nothing to [TS]

01:13:14   your monkey mind because they're just [TS]

01:13:16   enormous [TS]

01:13:17   they're just too huge [TS]

01:13:18   even comprehend but that's why backblaze [TS]

01:13:21   knows what they're doing [TS]

01:13:22   backblaze beyond the scale of human [TS]

01:13:24   comprehensibility is essentially what [TS]

01:13:26   they're operating at here so there's no [TS]

01:13:28   gimmicks there's no additional charges [TS]

01:13:30   how much is it for backblaze just five [TS]

01:13:33   bucks a month for unlimited on throttled [TS]

01:13:36   off-site backup if you don't have this [TS]

01:13:39   on your computer you are a crazy [TS]

01:13:41   reckless person who just treats their [TS]

01:13:44   data as disposable you're just used to [TS]

01:13:47   waiting for the day for its all go away [TS]

01:13:51   so once again cortex listeners you can [TS]

01:13:53   get a 15 day free trial just by visiting [TS]

01:13:56   backblaze dot-com / cortex this lens [TS]

01:14:00   back plays know that it is cortex that [TS]

01:14:02   led you to data salvation which helps us [TS]

01:14:05   out so thank you to back plays for [TS]

01:14:07   protecting the data of the world and for [TS]

01:14:09   supporting cortex and all of real afm [TS]

01:14:12   alright so I opened this whole [TS]

01:14:14   conversation with you Mike kind of [TS]

01:14:15   wanting to know how you felt about it [TS]

01:14:17   and you wanted to launch into all the [TS]

01:14:19   like behind-the-scenes nerdery about [TS]

01:14:21   your feelings on the processing but like [TS]

01:14:23   to like so can we get can we get back to [TS]

01:14:26   my original question from an hour ago [TS]

01:14:28   which is overall like how are you [TS]

01:14:32   feeling man you're like--you're vlogger [TS]

01:14:34   out in the world like you're a dude [TS]

01:14:36   walking on the street you're filming [TS]

01:14:38   yourself you're talking into a camera [TS]

01:14:40   you're at home talking to your UK echo [TS]

01:14:43   you put this out into the world people [TS]

01:14:46   have commented on it [TS]

01:14:47   how are you feeling like what what's [TS]

01:14:49   your take on the reception of it so the [TS]

01:14:52   reception has surprised me i think is [TS]

01:14:56   the best way to put it [TS]

01:14:57   I didn't think people would hate the [TS]

01:15:00   videos [TS]

01:15:01   mhm I thought that some people would [TS]

01:15:04   like them and some people would not like [TS]

01:15:07   them and then I would have lots of [TS]

01:15:09   criticism good and bad to kind of take [TS]

01:15:12   away and work on but I think overall [TS]

01:15:16   they the response has been more positive [TS]

01:15:21   than i expected it to be which has been [TS]

01:15:23   really encouraging [TS]

01:15:25   like people seem to like from [TS]

01:15:28   straightaway will like watching the [TS]

01:15:29   videos like I've really like this I like [TS]

01:15:31   that you do this and i like that you do [TS]

01:15:33   this and I feel like you have your hair [TS]

01:15:35   kind of have your own style going on [TS]

01:15:37   here or at least like I can see the [TS]

01:15:39   beginnings of like what will be your [TS]

01:15:40   style with who is a very encouraging [TS]

01:15:43   thing because that was important to me [TS]

01:15:47   but I didn't try and like hammer at home [TS]

01:15:50   like I wasn't really trying to like [TS]

01:15:54   force the my curly vlogging style [TS]

01:15:57   I just did what I thought represented me [TS]

01:16:01   and and the how I wanted the videos to [TS]

01:16:03   look and in doing that I've kind of feel [TS]

01:16:07   like I'm landing on a few things which [TS]

01:16:09   kind of feel like me you know like my [TS]

01:16:13   use of emoji and my yourself like i like [TS]

01:16:16   it some people don't like it which is [TS]

01:16:18   fine but I like it I like it a lot [TS]

01:16:21   I'm I'm glad you liked it like how [TS]

01:16:24   you're in that camp let's get to know [TS]

01:16:25   something about it will be no surprise [TS]

01:16:28   to you that I really do not like the [TS]

01:16:29   emoji but I'm balancing it out i think [TS]

01:16:31   the the I've I went a little too far in [TS]

01:16:35   one video and and now I'm kind of like [TS]

01:16:38   balancing it out a little bit and I'm [TS]

01:16:40   trying to use them effectively was [TS]

01:16:41   sparingly with this is one of my things [TS]

01:16:44   when you first sent me the video is that [TS]

01:16:45   that was going to be one of my negative [TS]

01:16:47   pieces of feedback but i thought now you [TS]

01:16:50   know you gotta let gotta let Mike be a [TS]

01:16:51   mic he's gonna use a little emoji [TS]

01:16:54   there's no way so like I I don't know if [TS]

01:16:57   I i wouldn't take your guidance on the [TS]

01:17:00   emoji as a clear links because you don't [TS]

01:17:05   send emoji you don't use emoji you are [TS]

01:17:08   like emoji negative you know so I was [TS]

01:17:13   taken in aggregate people really like [TS]

01:17:15   the emoji right [TS]

01:17:17   yes i'm sorry but that you're a bad test [TS]

01:17:19   case for it you know people like their [TS]

01:17:22   stickers they like their emoji [TS]

01:17:24   mhm they like their phones exploding [TS]

01:17:26   with confetti i understand and i like [TS]

01:17:29   that the part that I mean over what i [TS]

01:17:31   can see clinical in my brain the [TS]

01:17:33   narrator like the little comments that [TS]

01:17:35   pop up which is editing Mike [TS]

01:17:38   telling you things are pointing things [TS]

01:17:40   out or making little jokes and also it [TS]

01:17:42   allows me to make the jokes that i [TS]

01:17:44   missed before [TS]

01:17:46   yeah it's like you should have made that [TS]

01:17:48   joke bear you know what I could just put [TS]

01:17:50   the text on the screen and I've made you [TS]

01:17:52   know [TS]

01:17:53   yeah that and again for anyone who [TS]

01:17:54   hasn't done this kind of stuff you you [TS]

01:17:56   you have to get into those mental modes [TS]

01:18:01   that there's there's on camera mic and [TS]

01:18:04   there is editing Mike like and what what [TS]

01:18:07   feels like the kind of thing that [TS]

01:18:09   editing Mike would put into the video [TS]

01:18:10   versus what on camera like would do it [TS]

01:18:14   like this is this is what makes a thing [TS]

01:18:17   a thing right it'sit's um as light side [TS]

01:18:22   Networks still worried about this video [TS]

01:18:24   that I'm working on it's going to be [TS]

01:18:25   coming out at some point I like there's [TS]

01:18:27   a very very conscious decision in in [TS]

01:18:31   this video that this that the narrator [TS]

01:18:34   it's like is this normal gray talking or [TS]

01:18:37   is this like a different grade talking [TS]

01:18:39   and you feel like a crazy person when [TS]

01:18:41   you're even thinking about this stuff in [TS]

01:18:42   your head but this is this is the kind [TS]

01:18:44   of stuff that you have to think about [TS]

01:18:47   when you're when you're creating [TS]

01:18:48   something that is to be consumed by [TS]

01:18:51   others like what what is this like and [TS]

01:18:54   as I'm talking into this microphone is [TS]

01:18:57   it me talking right or is it like a [TS]

01:18:59   different version of me talking just [TS]

01:19:01   just like you're doing this with the [TS]

01:19:02   editing like is it is it Mike or is it [TS]

01:19:05   editor Mike excitement there to get [TS]

01:19:08   super like fancy about it it's like [TS]

01:19:10   characters at the video and like there's [TS]

01:19:13   me this me on screen the person you're [TS]

01:19:15   seeing and then like the use of text is [TS]

01:19:18   like a different character because it's [TS]

01:19:20   like a different personality is doing [TS]

01:19:22   things that are not done by the people [TS]

01:19:24   in the video that you can see right [TS]

01:19:26   there's like it's adding a different [TS]

01:19:27   sense of humor is adding a different [TS]

01:19:30   perspective movement and that's kind of [TS]

01:19:33   how I think about it which is maybe too [TS]

01:19:34   much and people should and will roll [TS]

01:19:38   their eyes at that but that makes sense [TS]

01:19:40   in my brain [TS]

01:19:41   at least it does make sense although i [TS]

01:19:44   do sometimes have some some limited [TS]

01:19:47   patience for people who like to hide [TS]

01:19:50   behind the idea of like our [TS]

01:19:52   just a character on screen it's not me [TS]

01:19:54   right now that's something you know [TS]

01:19:55   seeing me [TS]

01:19:57   yeah I like it's all me but it's like [TS]

01:19:59   different versions of me [TS]

01:20:00   yeah I just think there's that some [TS]

01:20:03   people like hide behind this notion of [TS]

01:20:05   like oh it's a character it's all for [TS]

01:20:07   fun right that's like when I meet you [TS]

01:20:09   and you're exactly the person on screen [TS]

01:20:11   and it is no character you're only like [TS]

01:20:14   one of the things that is actually quite [TS]

01:20:15   important is I want to be as close to me [TS]

01:20:18   as possible in these videos because that [TS]

01:20:21   feels like the only way i can do them [TS]

01:20:22   you want to be wrong honestly want to [TS]

01:20:25   just being open with the audience you [TS]

01:20:27   know [TS]

01:20:27   yeah just like that i wanted to see the [TS]

01:20:29   real me gray yeah that's the thought you [TS]

01:20:31   want they want you want you want the [TS]

01:20:34   world to gaze upon the real Mike and [TS]

01:20:36   love him please love me look like [TS]

01:20:45   comment and subscribe [TS]

01:20:47   well gross one thing that's been [TS]

01:20:52   hilarious to me over the course of my [TS]

01:20:54   youtube career is that place in your [TS]

01:20:57   career now here's my future area so far [TS]

01:21:00   is it basically i think the day the day [TS]

01:21:02   that I kind of started taking it [TS]

01:21:04   seriously and publishing the videos was [TS]

01:21:07   the day that PewDiePie's chuva simulator [TS]

01:21:09   was released and we spoke about this [TS]

01:21:11   game a bunch is like is basically [TS]

01:21:13   PewDiePie's mobile game in which you [TS]

01:21:16   play a youtuber and I basically consider [TS]

01:21:22   this the dark look at reality that is [TS]

01:21:26   PewDiePie's to have a simulator with [TS]

01:21:28   okay what what do you mean by the dark [TS]

01:21:30   look at reality here so you play this [TS]

01:21:34   mobile game where you are making YouTube [TS]

01:21:38   videos in such a sense of like you click [TS]

01:21:40   a button and it's recorded interviewed [TS]

01:21:42   and then the view start coming in the [TS]

01:21:44   more views you get the more items you [TS]

01:21:46   can buy and a kind of upgrade the room [TS]

01:21:49   that you're in right who and then you [TS]

01:21:52   adorn your room with things you make it [TS]

01:21:55   more lavish she make the room bigger [TS]

01:21:56   over time that kind of stuff [TS]

01:21:58   now some of the things that i consider [TS]

01:22:00   to be the dark look at reality so your [TS]

01:22:03   character in the game is is you [TS]

01:22:05   and this character never moves from the [TS]

01:22:08   desk this character sits in front of a [TS]

01:22:13   computer constantly and there's nothing [TS]

01:22:16   you can do to make them get up and all [TS]

01:22:19   they do is sit there and you are making [TS]

01:22:23   them grind through making videos just to [TS]

01:22:26   generate views and you are like focusing [TS]

01:22:30   on what's trending to make the video [TS]

01:22:32   that's going to get the most views right [TS]

01:22:35   and there's things that you could do and [TS]

01:22:38   every now and then the sponsor eagle [TS]

01:22:40   drop something present on you and there [TS]

01:22:43   are just like them and it's like the [TS]

01:22:45   more views you're able to get the more [TS]

01:22:48   things you are able to buy it's like [TS]

01:22:51   this twisted look on what it's like to [TS]

01:22:55   be a youtuber is it's kind of [TS]

01:22:57   fascinating to me mainly because your [TS]

01:23:00   character just sits there floating sits [TS]

01:23:02   there in empty space right just on a [TS]

01:23:05   desk nothing else to do and you're [TS]

01:23:08   buying things to put in the room around [TS]

01:23:10   you but you never get to experience them [TS]

01:23:13   because you have to sit and grind make [TS]

01:23:17   more videos to get more views it is kind [TS]

01:23:22   of X essentially bleak when you think [TS]

01:23:23   about it that way it is person sitting [TS]

01:23:25   there just to make everybody love them [TS]

01:23:27   and then when I start to think about it [TS]

01:23:29   right like I've been thinking a lot [TS]

01:23:30   about this game i think about who made [TS]

01:23:33   it right and the i guess to create a [TS]

01:23:36   vision for this game is the most popular [TS]

01:23:39   youtuber in the world like and and it's [TS]

01:23:43   just this really kind of like strange [TS]

01:23:46   view on this stuff [TS]

01:23:48   yeah I did I did because we discussed [TS]

01:23:54   2pi a surprisingly large amount on the [TS]

01:23:56   show and think about when we mentioned [TS]

01:23:58   how that the tuber simulator seem like [TS]

01:24:00   an obvious project for him like I find [TS]

01:24:03   his growing business empire like a very [TS]

01:24:06   interesting thing to observe from a [TS]

01:24:08   distance so I I definitely felt like [TS]

01:24:10   when it comes out i have to download and [TS]

01:24:12   just give it a try and kind of can see [TS]

01:24:13   what it's like but he had it is [TS]

01:24:16   is it is kind of strange actual one [TS]

01:24:22   thing it actually made me think of is a [TS]

01:24:25   black mirror episode one of my favorite [TS]

01:24:27   episode is called the exact title but [TS]

01:24:30   something like a hundred million points [TS]

01:24:31   think is the episode title but in the in [TS]

01:24:35   that episode [TS]

01:24:37   everybody's just like I live their own [TS]

01:24:38   life in their own little world in their [TS]

01:24:40   own little room doing their own things [TS]

01:24:42   like every place kind of very isolated [TS]

01:24:44   for a large portion of the time and so [TS]

01:24:47   when I'm thinking about I mean he has [TS]

01:24:49   millions of downloads I'm thinking about [TS]

01:24:51   millions of people playing these little [TS]

01:24:55   characters each of which are in tiny [TS]

01:24:57   rooms that don't go anywhere that are [TS]

01:25:00   totally isolated from each other it [TS]

01:25:02   there's something about it that is very [TS]

01:25:06   black mirror to me write this it's yeah [TS]

01:25:10   it's very very i can think there's real [TS]

01:25:13   strong parallels between that episode [TS]

01:25:15   and the physical look of this game and [TS]

01:25:18   what it actually encourages in the [TS]

01:25:20   players of the game like I honestly [TS]

01:25:22   cannot look at this game and not see it [TS]

01:25:25   as a social commentary that I'm being [TS]

01:25:28   deadly serious like I feel like that [TS]

01:25:31   there is an element in here of PewDiePie [TS]

01:25:34   expressing something which i think he [TS]

01:25:38   has been expressing in some videos [TS]

01:25:40   recently like just this look at what [TS]

01:25:43   it's like to be someone who does this [TS]

01:25:46   type of stuff and it's kind of [TS]

01:25:48   fascinating to me like I was watching a [TS]

01:25:50   video of his recently where it ended at [TS]

01:25:54   like seven minutes and they just came [TS]

01:25:55   back I was like I'll go to do another [TS]

01:25:57   two minutes because we need two minute [TS]

01:25:58   videos right because i assume that [TS]

01:26:02   there's some kind of like thing about [TS]

01:26:04   YouTube algorithm which means it like 10 [TS]

01:26:06   minute videos I that's what I took from [TS]

01:26:08   that but like there he's kind of doing [TS]

01:26:11   this weird thing at the moment where [TS]

01:26:13   he's like pulling back the curtain [TS]

01:26:15   yeah and like what it's like to live his [TS]

01:26:18   type of life and this game i think is a [TS]

01:26:20   real example of that and it's just [TS]

01:26:23   fascinating to me the other part of it [TS]

01:26:25   is this is get this game is probably the [TS]

01:26:28   best free to play game I've ever played [TS]

01:26:30   from mechanics perspective really who I [TS]

01:26:34   play this game and can see that it was [TS]

01:26:37   directed by somebody who understands [TS]

01:26:42   video games who I tend to spend money [TS]

01:26:46   and free-to-play games if I really like [TS]

01:26:48   them who because i'm putting time into [TS]

01:26:50   them and i kind of want the games to [TS]

01:26:52   move along and or like and it doesn't [TS]

01:26:55   really bother me because if I played the [TS]

01:26:56   game for a bunch of hours out of mind [TS]

01:26:58   giving them five pounds because I played [TS]

01:27:00   a bunch of again I haven't needed to do [TS]

01:27:03   that in this game like because there is [TS]

01:27:06   just a real way of progressing easily if [TS]

01:27:09   you just watch some ads like the [TS]

01:27:12   watching of ads in this game actually [TS]

01:27:14   has a real benefit on the way to the [TS]

01:27:17   game plays in a way that i find is [TS]

01:27:19   typically not the case for other [TS]

01:27:23   free-to-play games like there's always [TS]

01:27:25   like an element of needing to speed [TS]

01:27:27   things up in a different way but there's [TS]

01:27:29   like multiple ways of doing it you can [TS]

01:27:30   watch her [TS]

01:27:31   you can watch an ad to advance the clock [TS]

01:27:33   a little bit more and then you can spend [TS]

01:27:35   some of the views that you accumulate to [TS]

01:27:37   take percentages out of the time it [TS]

01:27:39   takes to generate items and it's like I [TS]

01:27:43   have not needed to spend any money and [TS]

01:27:45   also one of the really really [TS]

01:27:47   interesting things about this game is [TS]

01:27:49   the currency in the game is the use [TS]

01:27:51   which again I think it's hilarious your [TS]

01:27:53   youtube views of currency which you use [TS]

01:27:55   to buy things you cannot turn real-world [TS]

01:27:59   money into views right you can't you [TS]

01:28:03   can't buy views in the game which again [TS]

01:28:06   I have to say I can't look at that and [TS]

01:28:09   not see a link there but what do you [TS]

01:28:12   think is the wink their money does not [TS]

01:28:14   buy you views like just that like [TS]

01:28:17   doesn't matter how much money you put [TS]

01:28:18   into it doesn't mean you'll get use out [TS]

01:28:20   of it [TS]

01:28:21   food right and again this is that I [TS]

01:28:23   can't help i mean I'm definitely [TS]

01:28:25   overthinking this [TS]

01:28:26   yeah you're like you're like a film [TS]

01:28:29   student here [TS]

01:28:30   yeah like looking at it like shakes and [TS]

01:28:32   every single a throw the opening shot [TS]

01:28:35   tells you everything about them it's [TS]

01:28:37   everything you need to know it harkens [TS]

01:28:39   back to Godfather right [TS]

01:28:41   all movies do Citizen Kane is this with [TS]

01:28:45   throughout this entire piece [TS]

01:28:47   yeah but like that idea though is is [TS]

01:28:51   really interesting like it's encouraging [TS]

01:28:53   you to actually play the game right you [TS]

01:28:55   do the things you're supposed to do in [TS]

01:28:57   the game and I just find it like it's [TS]

01:28:59   just really sticky for me i have been [TS]

01:29:01   playing it every single day since it [TS]

01:29:03   came out like two weeks I've roo-ah [TS]

01:29:06   right Alex I've but i'm not putting any [TS]

01:29:08   money in like the ads are like 30 [TS]

01:29:11   seconds long [TS]

01:29:12   I press play on the ad and typically put [TS]

01:29:14   my phone down some of them I've watched [TS]

01:29:17   but i just think it's really really [TS]

01:29:20   well-made like it really does just [TS]

01:29:22   scream to me if somebody understands how [TS]

01:29:25   these games are made and played em yeah [TS]

01:29:29   it's it's interesting because I i played [TS]

01:29:33   it because i figured out i'll probably [TS]

01:29:35   come up on on the show at some point and [TS]

01:29:37   I want to be familiar with it has been a [TS]

01:29:39   long-running topic [TS]

01:29:41   yeah and and he's like I do i do agree [TS]

01:29:45   that perhaps the first video that ever [TS]

01:29:47   got me into PewDiePie still one of my [TS]

01:29:49   favorites is him playing the youtubes [TS]

01:29:51   you to the life yeah which its I think [TS]

01:29:53   he said later he was already working on [TS]

01:29:55   this game when he played that which is [TS]

01:29:56   kind of hilarious [TS]

01:29:58   yeah but is it that that that video is [TS]

01:30:00   is like an amazing meta commentary on [TS]

01:30:03   youtube and being PewDiePie and it's [TS]

01:30:05   it's it's fabulous but yes I i figure i [TS]

01:30:09   just i do want to play this just to have [TS]

01:30:10   a have a sense of it and i'll agree with [TS]

01:30:13   you that as far as these things go [TS]

01:30:15   it is it is a free-to-play game that [TS]

01:30:17   doesn't feel like it's trying to suck [TS]

01:30:18   the money right out of your wallet which [TS]

01:30:20   every every other game like this i have [TS]

01:30:22   ever played they just slow things down [TS]

01:30:25   so incredibly dramatically very quickly [TS]

01:30:27   like you so you just you just have to [TS]

01:30:28   put money into it but I'd I it for me [TS]

01:30:34   anyway is it is here because i had a lot [TS]

01:30:36   of people tweeting at me and at sending [TS]

01:30:38   me messages about the game because I you [TS]

01:30:42   know I talked about like i enjoy work [TS]

01:30:44   simulator type games but this to me is [TS]

01:30:47   just I don't know that this is this is [TS]

01:30:50   it's not for me because I feel like with [TS]

01:30:52   a lot of these free-to-play games [TS]

01:30:54   I don't know the mechanics are just two [TS]

01:30:59   on the surface for me like the I can [TS]

01:31:06   never play these things without feeling [TS]

01:31:08   like all I'm doing is constantly [TS]

01:31:10   resetting a bunch of clocks right that [TS]

01:31:12   that's all this is is just winding up a [TS]

01:31:14   bunch of timers yeah yeah that's what I [TS]

01:31:16   have waiting for them to go on right and [TS]

01:31:18   and that's what that's what these [TS]

01:31:19   free-to-play games are and I know that [TS]

01:31:22   that's fundamentally would like a [TS]

01:31:25   ridiculous comparison because all video [TS]

01:31:27   games are something like this right you [TS]

01:31:29   can we do it [TS]

01:31:30   what are you doing collecting all those [TS]

01:31:31   items a world of warcraft like you're [TS]

01:31:32   just manipulating true/false America [TS]

01:31:34   variables in an array-like you're not [TS]

01:31:36   doing anything [TS]

01:31:37   all games are like this but I'd i [TS]

01:31:41   personally find these games it's just [TS]

01:31:46   like it's just it's just too exposed the [TS]

01:31:51   mechanics of of the game to me it's like [TS]

01:31:54   the curtain is pulled a little bit too [TS]

01:31:56   far back and i also think these these [TS]

01:32:00   games by their very nature lean really [TS]

01:32:06   hard on some of the more vulnerable [TS]

01:32:09   levers of the human mind for forgetting [TS]

01:32:13   you to keep coming back like to getting [TS]

01:32:15   you to keep checking it and keep winding [TS]

01:32:17   those clocks back up to to make them go [TS]

01:32:19   off later so i did put on my phone [TS]

01:32:22   because I want to just play around with [TS]

01:32:23   it for a little bit but very quickly i [TS]

01:32:25   was like i just have to take this off my [TS]

01:32:26   phone because I I don't even I don't [TS]

01:32:29   even want this kind of thing on my phone [TS]

01:32:31   and I just left it on my iPad to kind of [TS]

01:32:33   play around with a little bit when I was [TS]

01:32:35   watching TV and just not doing something [TS]

01:32:37   else but for free-to-play games i will [TS]

01:32:40   agree that it's it's very well-designed [TS]

01:32:43   and it does not force you to pay money [TS]

01:32:47   to play it but it's it's not something [TS]

01:32:49   that's going to stick with me for for a [TS]

01:32:51   long time this is cries I like work [TS]

01:32:53   simulator games like this is not at all [TS]

01:32:55   what I mean there's no real work in it [TS]

01:32:57   yeah and as as dumb as it sounds like I [TS]

01:33:00   i find that it's too obviously [TS]

01:33:04   disconnected from the things that you're [TS]

01:33:06   doing like you press a button to make it [TS]

01:33:07   video and then like views like this it's [TS]

01:33:10   not actually simulating any work [TS]

01:33:12   everything is just bizarrely [TS]

01:33:15   disconnected so that the the YouTube [TS]

01:33:17   this just feels like a very thin skin on [TS]

01:33:22   top of all of these clocks that you're [TS]

01:33:24   winding up right like what why is this [TS]

01:33:26   clock views like because it's YouTube [TS]

01:33:28   theme right so it has to be views that [TS]

01:33:30   that's why its views you know what why [TS]

01:33:33   do all of these things happen it's like [TS]

01:33:35   they're all they're all a bunch of [TS]

01:33:36   clocks but I do give it a lot of credit [TS]

01:33:38   for the elements of designing your own [TS]

01:33:42   rooms right and and this kind of wish [TS]

01:33:46   fulfillment of like you have done this [TS]

01:33:49   thing like you have like upgraded your [TS]

01:33:51   computer and you upgrade your desk and [TS]

01:33:54   and you filled your room with all of [TS]

01:33:56   these things that you want like I [TS]

01:33:57   understand why why that is appealing [TS]

01:34:00   i I really do and again as far as these [TS]

01:34:02   girls pretty well designed but it's not [TS]

01:34:04   for me but I do have a question for you [TS]

01:34:07   Mike [TS]

01:34:07   mhm where do you have more subscribers [TS]

01:34:12   on youtube or a tuber simulator to the [TS]

01:34:16   simulator [TS]

01:34:18   and I think I probably always well [TS]