Cortex 42: All for the Vlog


00:00:00   where's my blog like it'sit's been as [TS]

00:00:05   far as i can tell it's been a month [TS]

00:00:07   yeah and i have to say i'm severely [TS]

00:00:09   severely disappointed in you after all [TS]

00:00:13   of the lectures i have had to receive [TS]

00:00:16   behind-the-scenes about the importance [TS]

00:00:18   of schedules for growing podcast and and [TS]

00:00:21   it's like hundreds and hundreds of [TS]

00:00:23   lectures i have received about how the [TS]

00:00:26   schedule is super important you must [TS]

00:00:27   stick to the schedule we always have to [TS]

00:00:29   upload on the schedule like this is in [TS]

00:00:32   my mind this is like one of the most [TS]

00:00:34   important things to you and then here we [TS]

00:00:35   go [TS]

00:00:36   we have this we have this blog that you [TS]

00:00:38   have started you just passed a momentous [TS]

00:00:40   moment in the vlog where is a new [TS]

00:00:42   episode nowhere to be seen [TS]

00:00:44   disappointing mike i am walking on one [TS]

00:00:46   that's that's not uploaded that's not [TS]

00:00:49   what I'm hearing house stuff it's really [TS]

00:00:51   getting in the way it's like every [TS]

00:00:53   minute that I'm not doing my actual job [TS]

00:00:55   i'm dealing with something else related [TS]

00:00:57   it's it's annoying me honestly like I'm [TS]

00:00:59   frustrated about it because I it's [TS]

00:01:02   something that I really do want to do [TS]

00:01:05   more with and I think I've shown it like [TS]

00:01:07   so far that like I did something I want [TS]

00:01:09   to keep doing because I produce a lot of [TS]

00:01:11   them who but it's just been the case of [TS]

00:01:13   right now I'm just every spare moment [TS]

00:01:16   that is free I feel like I'm talking to [TS]

00:01:19   a plumber or going to a furniture store [TS]

00:01:23   or packing boxes so I've kind of a kind [TS]

00:01:26   of had to put it on ice a little bit [TS]

00:01:28   interesting i'm working on of honor of [TS]

00:01:30   lock episode which will be out not too [TS]

00:01:33   long after this episode comes out [TS]

00:01:34   hopefully which is kind of like [TS]

00:01:35   addressing that right so talking about [TS]

00:01:37   the fact that the blog hasn't been there [TS]

00:01:39   and then actually the good thing about [TS]

00:01:40   the box i can show people why I can show [TS]

00:01:42   people cortex cottage who and and show [TS]

00:01:46   them what is the stick my time like our [TS]

00:01:50   friend the boiler so yeah it's what I [TS]

00:01:54   have to say it this is one of those [TS]

00:01:55   things which is it has been a [TS]

00:01:56   frustration for me because it's a side [TS]

00:01:59   project and a creative outlet that i'm [TS]

00:02:02   very excited about but life has got in [TS]

00:02:04   the way and it's been really annoying [TS]

00:02:07   for me because this is something that [TS]

00:02:09   has not happened to me before [TS]

00:02:12   like with all those my other side [TS]

00:02:14   projects that when I was podcasting on [TS]

00:02:15   the side I never let anything get in the [TS]

00:02:17   way I always just got on with it [TS]

00:02:21   so this has been particularly difficult [TS]

00:02:22   for me because i haven't been able to [TS]

00:02:26   put the focus and I wanted to and I also [TS]

00:02:28   feel like I'm kind of letting people [TS]

00:02:32   down in a way even though like no one is [TS]

00:02:35   saying this to me like no nobody's [TS]

00:02:37   really being like our what you know [TS]

00:02:39   except for you [TS]

00:02:40   obviously there's one person who is a [TS]

00:02:42   quality and when I said it like I don't [TS]

00:02:45   think to myself that there isn't anybody [TS]

00:02:46   in the water doesn't want it like I'm [TS]

00:02:48   not I'm when I think that it's not like [TS]

00:02:50   I'll nobody saying it because nobody [TS]

00:02:51   wants it like I don't think that's the [TS]

00:02:53   case but it's just you know i'm not [TS]

00:02:55   getting people that super upset about it [TS]

00:02:57   i have this like feeling of you know [TS]

00:02:59   there are people around the world that [TS]

00:03:00   are enjoying this and I'm not living up [TS]

00:03:03   to my end of the bargain [TS]

00:03:04   mmm mmm strength yeah I have have a lot [TS]

00:03:08   of sympathy for that situation it's [TS]

00:03:09   interesting to hear you say that this is [TS]

00:03:11   this is the first time that like a side [TS]

00:03:14   project has had to be put a little bit [TS]

00:03:17   on ice because of just the rest of the [TS]

00:03:19   world intruding and there definitely is [TS]

00:03:22   a thing that happens and i think [TS]

00:03:25   especially given the from my perspective [TS]

00:03:28   extraordinary number of podcasts that [TS]

00:03:30   you do and you need to keep all of that [TS]

00:03:32   going while he were also attempting to [TS]

00:03:35   buy a house and deal with plumbers and [TS]

00:03:37   electricians & boilers and falling pipes [TS]

00:03:40   and all the rest of that is it's not [TS]

00:03:41   surprising that like something has to [TS]

00:03:43   give [TS]

00:03:44   and this is the thing that has to go and [TS]

00:03:46   I have to keep running my business when [TS]

00:03:48   i was working for the man I could just [TS]

00:03:51   take my foot off the gas [TS]

00:03:53   look for a bit you know this is [TS]

00:03:55   something we were talking about when i [TS]

00:03:57   first started on the house buying [TS]

00:03:58   process right of like buying a house [TS]

00:04:00   becomes like your job right but I felt [TS]

00:04:04   like I was just working two full-time [TS]

00:04:05   jobs because i wasn't able to take the [TS]

00:04:08   pressure off because i have this [TS]

00:04:10   business to I've run and if I don't run [TS]

00:04:12   the business if I don't run my part of [TS]

00:04:14   the business they just don't happen and [TS]

00:04:16   that's not something that can happen so [TS]

00:04:19   that this is where I've been right now [TS]

00:04:21   link that had other things like of a [TS]

00:04:22   other podcasts I've had to put on [TS]

00:04:25   a little bit of just a short break you [TS]

00:04:27   know things that I just kind of more fun [TS]

00:04:29   things for me or I've had to skip [TS]

00:04:31   episodes like I've had my colors so [TS]

00:04:34   about people feeling for me this has [TS]

00:04:36   been [TS]

00:04:37   it's just been a weird time like it [TS]

00:04:39   turns out turns out the buying houses is [TS]

00:04:42   really time intensive but we're nearly [TS]

00:04:45   through the woods on the the big parts [TS]

00:04:48   right like that it's just it's just [TS]

00:04:50   becomes part of my life but like the [TS]

00:04:52   idea of like getting house ready to move [TS]

00:04:54   in and move again once that's done I [TS]

00:04:56   feel like I'm gonna be in a in a in a [TS]

00:04:58   much better situation and i am now so [TS]

00:05:00   I'm excited to get the flag up and [TS]

00:05:02   running again like you know talking [TS]

00:05:04   about that like the office mega offices [TS]

00:05:06   is painted now [TS]

00:05:07   oh and the broad bands in well what more [TS]

00:05:10   could you possibly need [TS]

00:05:11   exactly which is why i'm working on the [TS]

00:05:13   video but like I I've that the the [TS]

00:05:17   office is being set up in certain ways [TS]

00:05:19   with video in mind like when I [TS]

00:05:21   originally started thinking about my [TS]

00:05:22   office was gonna look like it was what [TS]

00:05:24   is the perfect office to recall podcasts [TS]

00:05:27   and move but now i'm also thinking about [TS]

00:05:29   it like from a visual perspective like [TS]

00:05:31   what do I want to be in the office [TS]

00:05:33   because I i have these ideas of like it [TS]

00:05:36   becoming the main place where you'll see [TS]

00:05:39   a lot of the flux tough losing in this [TS]

00:05:42   office and the things that will be on [TS]

00:05:43   the walls behind me here like that is [TS]

00:05:46   good all like part of the visual idea of [TS]

00:05:48   how the blog look after that which I'm [TS]

00:05:50   excited about I feel like for bloggers [TS]

00:05:53   that is probably a pretty big visual [TS]

00:05:56   indicator or like what is it that they [TS]

00:05:58   wish to visually convey about themselves [TS]

00:06:00   is what's in the background [TS]

00:06:03   yep of the blog and like I don't know [TS]

00:06:06   for a fact but i am very willing to bet [TS]

00:06:09   that a lot of people like a look at my [TS]

00:06:11   casual home in the background like there [TS]

00:06:13   is nothing casual about that arrangement [TS]

00:06:15   like everything is set up to be like oh [TS]

00:06:18   yeah i just turned on a camera and you [TS]

00:06:20   just happen to be seeing all of my cool [TS]

00:06:22   stuff in the background i could think i [TS]

00:06:25   think that is that is really like [TS]

00:06:27   visual indicator like what do you wish [TS]

00:06:29   to convey about yourself to the audience [TS]

00:06:31   as to like what is behind you when you [TS]

00:06:34   were talking to camera and just whatever [TS]

00:06:37   scenario you're going to set up is like [TS]

00:06:39   this is my default place for recording [TS]

00:06:41   and talking to camera is going to be [TS]

00:06:43   something behind you [TS]

00:06:44   what is it going to be because I've been [TS]

00:06:46   frustrated that like in all of the stuff [TS]

00:06:48   where I'm recording at home there isn't [TS]

00:06:50   anything behind me that is anything to [TS]

00:06:52   do with me who is not my decoration it's [TS]

00:06:55   not any of my stuff [TS]

00:06:57   who's just like the suffers in this [TS]

00:06:59   house so I've got a nice blue all who [TS]

00:07:04   i'm gonna be putting some artwork on and [TS]

00:07:06   then I'm having the shelving is put in [TS]

00:07:08   where I'm going to put all my fun [TS]

00:07:09   knickknacks you know things that I'm [TS]

00:07:12   excited on their backs but i gotta sit [TS]

00:07:15   stand desk today great [TS]

00:07:18   oh did you yeah I went to ikea today so [TS]

00:07:21   you got us you got a desk that you can [TS]

00:07:22   move between two positions of your [TS]

00:07:24   saying between sitting and standing yeah [TS]

00:07:25   it's a an electric one [TS]

00:07:27   ikea make so that's good i'm excited [TS]

00:07:30   about that I also they look very [TS]

00:07:33   exciting that will be good because I [TS]

00:07:35   could set a camera up on it's just like [TS]

00:07:36   raise the desk who needs to dry but with [TS]

00:07:39   no worries the desk the desk is your [TS]

00:07:42   tribe my desk is my tripod and but that [TS]

00:07:44   just you know launches into the idea of [TS]

00:07:47   like I went to ikea today [TS]

00:07:50   that's a horrible place man its I don't [TS]

00:07:54   agree with you think he is a horrible [TS]

00:07:55   place I always like going to ikea so [TS]

00:07:58   here's the thing I i was really excited [TS]

00:08:01   about this morning [TS]

00:08:02   mm and then just as the day continue to [TS]

00:08:05   progress [TS]

00:08:06   I just just just become more frustrating [TS]

00:08:08   and tell me what was becoming more [TS]

00:08:11   frustrated what do you mean [TS]

00:08:12   well I'd like this is very specific to [TS]

00:08:13   to me but I just had some bad [TS]

00:08:15   interactions with the staff there [TS]

00:08:17   mhm they just want very least whimpering [TS]

00:08:20   they were very close to me [TS]

00:08:22   and they would be with you know they [TS]

00:08:24   were saying things to me like like I [TS]

00:08:26   should know them [TS]

00:08:27   mm my desk right it said there was [TS]

00:08:30   little sign on the desk that said talk [TS]

00:08:32   to somebody about this like you can't [TS]

00:08:34   pick this yourself you know like with if [TS]

00:08:36   anybody doesn't know what I hear a lot [TS]

00:08:38   of stuff that you choose what you want [TS]

00:08:40   then you go down into the the best part [TS]

00:08:42   like here which is the warehouse section [TS]

00:08:43   when you get to Paul big boxes of shells [TS]

00:08:45   right that's the part i actually really [TS]

00:08:48   like because you just drive these big [TS]

00:08:50   carts around and you should pull these [TS]

00:08:52   boxes out for warehouse because it's [TS]

00:08:53   super weird can do this anywhere else so [TS]

00:08:57   I just assumed right we're going down to [TS]

00:08:59   the warehouse and we'll ask someone and [TS]

00:09:01   they will get it I just thought it's big [TS]

00:09:02   boxes [TS]

00:09:03   I don't know so we can talk to the guys [TS]

00:09:05   like no you have to talk to somebody [TS]

00:09:06   upstairs about that [TS]

00:09:08   like what y SI cause it says on the desk [TS]

00:09:12   have to talk to someone like what you're [TS]

00:09:14   someone it's nice to have somebody [TS]

00:09:16   upstairs and we just had a bit of a [TS]

00:09:18   heated back and forth from I can't fight [TS]

00:09:22   the machine my credit the Catholic guy [TS]

00:09:23   says he's not the guy you have to go and [TS]

00:09:26   talk to the other guys it's just you [TS]

00:09:28   should know this better than anyone you [TS]

00:09:29   can't fight the machine he ended up [TS]

00:09:31   doing the order for us to gray [TS]

00:09:33   ok so you know that's what I'm going to [TS]

00:09:36   say here is what we'll see what arrives [TS]

00:09:38   if we wanted to get everything delivered [TS]

00:09:41   Lou but they will only deliver certain [TS]

00:09:43   things like if it can go in a blue bag [TS]

00:09:46   one of the big blue bags they want to [TS]

00:09:49   liver it who so so we ended up as a [TS]

00:09:53   bunch of boxes arriving home tomorrow [TS]

00:09:55   and then we had to bring this huge blue [TS]

00:09:57   bag full of little items hump [TS]

00:09:59   frustrating [TS]

00:10:01   yeah your ikea experience it was not [TS]

00:10:05   good and doesn't sound great now it [TS]

00:10:07   doesn't sound great [TS]

00:10:08   I've never had that kind of experience [TS]

00:10:09   at ikea but also whenever my wife and I [TS]

00:10:13   go we we do have a clue how to put it [TS]

00:10:17   but like optimized for gray experience [TS]

00:10:20   and clear [TS]

00:10:21   yeah that's because because there are [TS]

00:10:25   did there are three phases to ikea [TS]

00:10:28   there's at least the one that we go to [TS]

00:10:31   there's that is like the upper floor [TS]

00:10:32   which is all the showroom stuff [TS]

00:10:34   yep which I do think it's fun to walk [TS]

00:10:36   around [TS]

00:10:36   and they have their little layout you [TS]

00:10:37   can find a little cegep shortcuts around [TS]

00:10:39   you can see how everything looks like [TS]

00:10:41   okay this is great i like this this [TS]

00:10:43   layer everything is arranged nice and [TS]

00:10:46   neatly like my wife and I got [TS]

00:10:47   essentially our whole kitchen arranged [TS]

00:10:50   to know by looking at all the kitchens [TS]

00:10:51   on that top level like this is great [TS]

00:10:53   which you said that the warehouse level [TS]

00:10:56   that is fun [TS]

00:10:57   this is the logistics level is where [TS]

00:10:59   IKEA makes their margins level yet it [TS]

00:11:01   you know that's that's satisfying it's [TS]

00:11:03   like we're hunting for these different [TS]

00:11:04   things were putting them on a big tray [TS]

00:11:05   that's great [TS]

00:11:07   there is however the worst part of ikea [TS]

00:11:10   which is not the showroom area but [TS]

00:11:14   downstairs but to me it in my mind is [TS]

00:11:17   just filed under the room with 10 [TS]

00:11:22   million decisions yet this is I think [TS]

00:11:23   what they call the market [TS]

00:11:25   yeah yeah that's how that sounds [TS]

00:11:28   familiar but like would you like to look [TS]

00:11:30   at 40 different types of spoons for she [TS]

00:11:33   would you like to look at exactly 17 [TS]

00:11:36   different types of place mats here are [TS]

00:11:38   15 different types of candle holders and [TS]

00:11:41   what my wife and I have learned is that [TS]

00:11:44   this is not a place for gray that I [TS]

00:11:46   should not go here because it ends it [TS]

00:11:50   ends up being that that I used up all of [TS]

00:11:53   my decision-making ability on the top [TS]

00:11:55   level and by the time we get down there [TS]

00:11:57   it's like I can't handle this [TS]

00:11:59   there are many decisions to make and [TS]

00:12:02   from my perspective they're all too [TS]

00:12:05   small that I can't bring myself to care [TS]

00:12:09   about i think my problems of everything [TS]

00:12:12   that happened from warehouse on board [TS]

00:12:14   who was because of the marketplace [TS]

00:12:17   yeah the marketplace is is not [TS]

00:12:20   necessarily a good it was this wasn't a [TS]

00:12:21   great partner it's like what we're going [TS]

00:12:23   to get this thing that we need in this [TS]

00:12:24   color but it doesn't match with this and [TS]

00:12:26   in which is you know it just it's not i [TS]

00:12:28   don't think it's my scene there is the [TS]

00:12:30   restaurant though which I enjoy [TS]

00:12:32   yes but this is this is why when we go [TS]

00:12:35   to ikea what happens is if we get to the [TS]

00:12:38   the area of 10 million decision this [TS]

00:12:40   what really happens is now it's [TS]

00:12:42   restaurant time for great i go get some [TS]

00:12:44   meatballs you get put in the playpen [TS]

00:12:46   right exactly what I go get some [TS]

00:12:49   meatballs [TS]

00:12:49   and then it actually works out really [TS]

00:12:51   well because when my wife is done in in [TS]

00:12:55   that section which she can handle much [TS]

00:12:56   better than I possibly can when it's [TS]

00:12:59   over if there's any like major decisions [TS]

00:13:02   or things that she can't decide over [TS]

00:13:03   it's like okay I've had some food [TS]

00:13:06   I've recharged a little bit and then i [TS]

00:13:08   can make 10 quick executive decisions [TS]

00:13:10   about like this one or this one this one [TS]

00:13:12   or this one this one or this one [TS]

00:13:13   like like I cannot deal with the level [TS]

00:13:16   one of this is just like there's just [TS]

00:13:17   too many things and they all seem to [TS]

00:13:20   similar so that that's that's the way to [TS]

00:13:22   get the radio [TS]

00:13:23   it's a problem because like I want to be [TS]

00:13:24   there helping and I want to be involved [TS]

00:13:28   in it and all that stuff [TS]

00:13:29   yeah see that's that's your mr. it takes [TS]

00:13:31   a lot of major mistake to the point [TS]

00:13:34   where i will get really angry people [TS]

00:13:37   when they when they don't give me that [TS]

00:13:39   the customer service that I like yeah [TS]

00:13:42   but that's but that's exactly it like [TS]

00:13:44   you're going to be super grumpy after [TS]

00:13:46   having to make a ton of decisions like [TS]

00:13:48   this is just an unavoidable thing this [TS]

00:13:50   is like a reproducible under laboratory [TS]

00:13:52   conditions kind of thing that's like [TS]

00:13:54   just give people lots of decisions and [TS]

00:13:56   then they become frustrated so just try [TS]

00:13:58   to avoid as much as possible what I [TS]

00:14:00   found really interesting therefore these [TS]

00:14:01   two people in ikea is never of them rose [TS]

00:14:05   to my anger they must see this a lot i [TS]

00:14:08   imagine everybody in this area is used [TS]

00:14:11   to people that are very angry and upset [TS]

00:14:13   right coming bleary-eyed out of the [TS]

00:14:16   market playoffs ok holding four [TS]

00:14:19   different candle holders in their hands [TS]

00:14:21   yeah it'sit's this isn't sure they see [TS]

00:14:23   this all day long i did want to walk [TS]

00:14:25   grey I care experience what would be [TS]

00:14:28   like and now you know now I know [TS]

00:14:31   yeah it's great what am I going to ikea [TS]

00:14:33   at all [TS]

00:14:34   today's episode of cortex is supported [TS]

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00:15:40   and you want to do it quickly so go to [TS]

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00:15:48   officemate at checkout and you will get [TS]

00:15:50   ten percent off your first purchase [TS]

00:15:52   thank you so much to her for their [TS]

00:15:53   support of cortex and really a fan I am [TS]

00:15:56   excited and without saying all the [TS]

00:15:58   office up though you're gonna build it [TS]

00:16:00   yourself [TS]

00:16:00   the ikea equip stuff yeah yeah good [TS]

00:16:04   people will know how well this went [TS]

00:16:06   because my current plan is to take a [TS]

00:16:09   time-lapse when we put my desk together [TS]

00:16:11   oh ok for the blog for the blog so full [TS]

00:16:15   of luck [TS]

00:16:16   yeah well this is what I was wondering [TS]

00:16:20   before was when you were saying like oh [TS]

00:16:22   there's all of these delays in your life [TS]

00:16:24   and and the house is causing all these [TS]

00:16:26   problems that are pushing back the vlog [TS]

00:16:27   I was thinking yes but also are these [TS]

00:16:32   all opportunities to film like has Mai [TS]

00:16:33   gotten to the level of vlog eNOS where [TS]

00:16:36   he's going to be filming the plumber [TS]

00:16:38   that comes to his house and talking with [TS]

00:16:40   that guy's you don't want to don't want [TS]

00:16:41   to do that plus it would have just ended [TS]

00:16:43   up being like just sorrow and despair [TS]

00:16:45   who you know it's like I just the [TS]

00:16:48   situation worsened [TS]

00:16:50   yeah but you should get to the level my [TS]

00:16:52   career just filming everything and then [TS]

00:16:54   you're pulling it together [TS]

00:16:55   I don't think I ever want to do that [TS]

00:16:57   like I really don't feel that way you [TS]

00:17:00   know I think the idea of filming [TS]

00:17:02   everything everything always in my life [TS]

00:17:04   then we don't want to be that no you [TS]

00:17:07   don't want to be having a canon 5d on a [TS]

00:17:10   gorilla stand [TS]

00:17:11   yeah and every day all day that's not [TS]

00:17:14   what you want to do not like the the [TS]

00:17:15   valve reference that [TS]

00:17:16   look at kc nice that right he just gave [TS]

00:17:18   up his blog like I can imagine if I [TS]

00:17:21   can't imagine i can't imagine living [TS]

00:17:24   that way who doing that every day it [TS]

00:17:28   really seems just like it not fun way to [TS]

00:17:34   make your living [TS]

00:17:35   well it's interesting because it's [TS]

00:17:39   surprisingly huge news that Casey nice [TS]

00:17:42   that decided to give up hit last massive [TS]

00:17:45   like yeah you know it is in in the the [TS]

00:17:48   frame of YouTube it's like the one of [TS]

00:17:52   the most like the fastest-rising YouTube [TS]

00:17:54   creators full-time probably right like [TS]

00:17:56   his kind of rise to prominence was [TS]

00:17:59   incredibly fast you know where he was to [TS]

00:18:01   nail and he's kind of comfort come like [TS]

00:18:05   crown prince of YouTube he's very like [TS]

00:18:08   that it seems like just from watching is [TS]

00:18:10   like he has been like a pseudo [TS]

00:18:12   spokesperson for them [TS]

00:18:13   yeah it's an interesting thing to see [TS]

00:18:15   but it's like he is the golden child [TS]

00:18:18   yeah of YouTube probably because he [TS]

00:18:21   doesn't edit together videos that depict [TS]

00:18:24   you to board meetings as Hitler Nazi [TS]

00:18:27   rallies like beautified exactly right [TS]

00:18:30   it's just an editorial choices [TS]

00:18:31   beautifies made but also might explain [TS]

00:18:34   why it doesn't feel like he is so much [TS]

00:18:36   the golden child as far as YouTube is [TS]

00:18:38   concerned but yeah and in the past year [TS]

00:18:40   it feels like YouTube has wanted to show [TS]

00:18:43   off or mention the existence of casey [TS]

00:18:46   neistat at every conceivable opportunity [TS]

00:18:49   that that that he is like their [TS]

00:18:52   unofficial spokesperson and I think that [TS]

00:18:54   has that has been very interesting and [TS]

00:18:56   you are right that he is you know gotta [TS]

00:18:59   be one of the fastest-growing channels [TS]

00:19:00   in the last year it's just phenomenal [TS]

00:19:01   it's absolutely phenomenal [TS]

00:19:03   it just says a lot to me because you [TS]

00:19:05   know I'm going to talk about analytics a [TS]

00:19:07   little bit later on in this episode but [TS]

00:19:08   yeah once we've spoken about the fact [TS]

00:19:11   that YouTube ad rates are not amazing if [TS]

00:19:16   you have a video that goes up everyday [TS]

00:19:19   that has like three million views a day [TS]

00:19:22   right now it that's going to add up cap [TS]

00:19:26   yeah i got that starts to add up yeah so [TS]

00:19:28   it's just my thing like the way I've [TS]

00:19:29   been thinking about this like that shows [TS]

00:19:31   how hard it is to do what he did because [TS]

00:19:34   he's leaving [TS]

00:19:35   he's leaving behind a lot of money now I [TS]

00:19:37   don't know what he's going into you know [TS]

00:19:39   I expect he's probably going back to do [TS]

00:19:43   a little bit more of what he did before [TS]

00:19:44   vlogging who which was like advertising [TS]

00:19:47   type stuff [TS]

00:19:49   who because he seemed to start moving [TS]

00:19:51   into that a lot more he was it seems [TS]

00:19:52   like he was doing a lot of work for [TS]

00:19:53   samsung yeah but it's like you know to [TS]

00:19:58   type back around like that [TS]

00:19:59   no I don't think I could ever live my [TS]

00:20:01   life like that like i like making [TS]

00:20:03   YouTube videos about specific things I [TS]

00:20:07   like coming up with ideas of things to [TS]

00:20:08   do and i'm in a vlog style because that [TS]

00:20:12   is just in for me right now that's the [TS]

00:20:14   stuff that I can conceptualize but I [TS]

00:20:17   want to do different things as well you [TS]

00:20:19   know what i want to try and make better [TS]

00:20:23   looking technology product review videos [TS]

00:20:26   as well like that's something I want to [TS]

00:20:28   do you know like I've really love that [TS]

00:20:30   style of YouTube's well-equipped mkbhd [TS]

00:20:33   like I love his types of videos like [TS]

00:20:35   could i do anything like that [TS]

00:20:38   I don't know I think maybe one day likes [TS]

00:20:41   of these types of things i want to do [TS]

00:20:42   but like right now flocking is just the [TS]

00:20:44   easy to do because it's like it's the [TS]

00:20:46   style that you can achieve with the [TS]

00:20:48   lowest technology possible right [TS]

00:20:53   it's in it's easier to edit that stuff [TS]

00:20:54   because i don't use after effects [TS]

00:20:57   yeah i mean it's it's a while I I'm you [TS]

00:21:01   know what sort of giving you a hard time [TS]

00:21:02   earlier about not not uploading but i [TS]

00:21:05   think it's it's like I am aware that I [TS]

00:21:07   want to see where you go with this [TS]

00:21:09   because i think even in the few videos [TS]

00:21:11   that you have uploaded they are clearly [TS]

00:21:13   different from each other some of them [TS]

00:21:15   are much more vloggy some of them are [TS]

00:21:17   much more like a technology review and I [TS]

00:21:19   think that you are you are still clearly [TS]

00:21:21   in the figuring out what you want to do [TS]

00:21:24   phase i think that's interesting to see [TS]

00:21:26   like that's why I want to see like what [TS]

00:21:28   is the next thing that you're going to [TS]

00:21:29   put out like how does it look what [TS]

00:21:31   changes over time like i think it's it's [TS]

00:21:32   it is interesting too [TS]

00:21:35   see that happen over time I can and [TS]

00:21:38   you're putting together a good [TS]

00:21:40   interesting episodes so it's much better [TS]

00:21:43   than I am harassing you about where is [TS]

00:21:45   the next microblog as opposed to simply [TS]

00:21:48   never mentioning it has been like I was [TS]

00:21:50   a fun thing you did ya stopped already [TS]

00:21:55   okay well you know not everything works [TS]

00:21:57   out but that one that would be terrible [TS]

00:22:00   that's not what you want to hear a [TS]

00:22:01   little thing with with casey neistat [TS]

00:22:02   that i thought was just kind of funny [TS]

00:22:04   and it seemed very very Casey because [TS]

00:22:06   you're talking about how you don't want [TS]

00:22:08   to be filming you know the plumber in [TS]

00:22:11   your house you don't want to be filming [TS]

00:22:12   everything all the time and when I I got [TS]

00:22:16   a bunch of messages from a bunch of [TS]

00:22:18   people saying that Casey nice tat had [TS]

00:22:20   given up the vlog I naively assumed that [TS]

00:22:24   he probably had some some message up [TS]

00:22:26   about how like it was just too much work [TS]

00:22:28   and it was too tiring and and it was [TS]

00:22:30   just taking up too much time but of [TS]

00:22:33   course no because casey neistat has a [TS]

00:22:35   total machine is like the little reverse [TS]

00:22:37   of that yet where he's he's quitting [TS]

00:22:39   because doing his daily vlog has just [TS]

00:22:42   become too easy it to continue [TS]

00:22:44   I felt like you can't be kidding me [TS]

00:22:46   matan like I just I just thought that [TS]

00:22:49   was that was really funny and and it's [TS]

00:22:51   just a case of like i am projecting the [TS]

00:22:54   reasons that I would want to stop doing [TS]

00:22:56   a thing on to him right by a horse he [TS]

00:22:59   has entirely different reasons because [TS]

00:23:01   he's an entirely different person then [TS]

00:23:03   and and for him it's like it's just so [TS]

00:23:05   easy to do these million million view [TS]

00:23:07   daily vlogs I've really do think it's a [TS]

00:23:09   little of column a little column bather [TS]

00:23:11   like I genuinely believe that he wants [TS]

00:23:15   to do more like that that there is the [TS]

00:23:18   videos that he wants to make that more [TS]

00:23:19   than then daily vlogs and like that that [TS]

00:23:21   you can't put together in a day [TS]

00:23:23   mumbai also do believe that maybe he [TS]

00:23:26   just was a little tired of doing it [TS]

00:23:29   yeah i'm i'm suspecting that it's that [TS]

00:23:33   he wants to focus on bigger projects [TS]

00:23:35   there was a treat that you posted that [TS]

00:23:37   really made me smile which was like [TS]

00:23:39   soaked it's like so Casey something like [TS]

00:23:41   it's okay see what does it feel like to [TS]

00:23:43   not be uploading daily in just a gift as [TS]

00:23:45   that galifianakis driving down the [TS]

00:23:46   highway with the wind in his hair as a [TS]

00:23:48   man who [TS]

00:23:49   got a new lease on life right there yeah [TS]

00:23:51   yeah i can i can see that i just i'm [TS]

00:23:54   thinking like compare and contrast with [TS]

00:23:56   PewDiePie giving up just his his monthly [TS]

00:23:58   blog while he was in LA I think like it [TS]

00:24:02   was pretty clear from him that is like [TS]

00:24:04   that blog was not doing good things for [TS]

00:24:07   his life [TS]

00:24:08   oh yeah he was just like a broken man [TS]

00:24:11   yeah that was that was terrible and [TS]

00:24:14   uncomfortable to watch that was also [TS]

00:24:18   weird for him right like to to make a [TS]

00:24:21   video like that especially because so [TS]

00:24:23   much of the content he makes making fun [TS]

00:24:25   of people that do what he did right yeah [TS]

00:24:27   right which was exactly like this raw [TS]

00:24:29   emotional person but that but that's why [TS]

00:24:33   it's like I think the these two these [TS]

00:24:35   two different very popular well watched [TS]

00:24:38   creators had two very different going [TS]

00:24:41   away messages and I feel like I'm I'm [TS]

00:24:46   willing to take both of them pretty much [TS]

00:24:48   it at face value that casey neistat [TS]

00:24:52   probably wants to work on just different [TS]

00:24:53   kinds of projects and that he would he [TS]

00:24:55   felt like the blog was becoming too [TS]

00:24:57   routine and something about the daily [TS]

00:25:01   vlog in la just like broke beautiful in [TS]

00:25:05   a way that even his talking around it [TS]

00:25:07   made it feel even more uncomfortable [TS]

00:25:08   icon on his return vlog where he where [TS]

00:25:11   he sort of discusses in a roundabout way [TS]

00:25:14   giving it up and then return it was like [TS]

00:25:17   how God it sounded like that was really [TS]

00:25:19   brutal man i am so sorry like he will it [TS]

00:25:21   just didn't fit with him [TS]

00:25:23   yeah and i have a million theories as to [TS]

00:25:25   why that is right i just think you put [TS]

00:25:27   too much effort into it like the years [TS]

00:25:30   previous i watched all of those and they [TS]

00:25:32   will suit they were more like what I [TS]

00:25:33   make right mauritius he's got his phone [TS]

00:25:36   and he's just talking and he's just [TS]

00:25:37   walking around and it's like whatever [TS]

00:25:39   but this time he like brought to people [TS]

00:25:40   within they tried to make it this big [TS]

00:25:42   thing out of it they made challenges [TS]

00:25:43   that I think they he put too much in who [TS]

00:25:47   and maybe he didn't see the return from [TS]

00:25:51   and that was upsetting and then it was [TS]

00:25:54   just too much weight on him and so [TS]

00:25:56   that's an interesting theory i haven't [TS]

00:25:57   actually watched the most recent ones [TS]

00:26:00   when you mentioned in a previous episode [TS]

00:26:01   about how [TS]

00:26:02   he done this a year ago I was I've been [TS]

00:26:05   working my way through the back [TS]

00:26:06   catalogue of two years ago PewDiePie [TS]

00:26:08   being in LA and you're kind of talking [TS]

00:26:10   about his daily life and and again i [TS]

00:26:13   really like that it's like this there's [TS]

00:26:15   something that's just interesting about [TS]

00:26:16   seeing this person talk about their life [TS]

00:26:18   I think the key difference from from [TS]

00:26:20   those two this one is is those floors [TS]

00:26:23   with Felix me he was living his life in [TS]

00:26:26   these ones i think he was trying to be [TS]

00:26:28   daily PewDiePie hmm it was way more like [TS]

00:26:33   that the PewDiePie from his studio in [TS]

00:26:37   the real world [TS]

00:26:38   right right as opposed to just Felix [TS]

00:26:41   living his life which is what I like to [TS]

00:26:43   see more of because I you know I think [TS]

00:26:47   it's funny I see this in the reddit [TS]

00:26:49   where like people like you look at my [TS]

00:26:51   grave discovered you pires which is kind [TS]

00:26:54   of hilarious but I I think it's because [TS]

00:26:57   both of us are a kind of fascinating int [TS]

00:26:59   in Felix and I i will butcher his son [TS]

00:27:03   and my concerts it's like Cal berg [TS]

00:27:05   something that I'm sorry I'm kind of [TS]

00:27:09   just fascinated in his the way that he [TS]

00:27:12   approaches things because I consider him [TS]

00:27:14   to be an incredible businessman but i [TS]

00:27:17   just think people don't see it [TS]

00:27:19   yeah but that we've said it a hundred [TS]

00:27:21   times but it i really feel very strongly [TS]

00:27:24   about that he is dismissed as a clown [TS]

00:27:26   and people don't see the cleverness and [TS]

00:27:30   lots of the stuff that he is doing and [TS]

00:27:32   so you have that that's why that's one [TS]

00:27:33   of the reasons why i find it very [TS]

00:27:34   interesting to watch [TS]

00:27:35   it's like this mrs. clown actually a [TS]

00:27:37   genius which is why i like that the vlog [TS]

00:27:40   the birthing it had elements of his [TS]

00:27:44   genius in it but I think the problem was [TS]

00:27:47   it was too much creation it was trying [TS]

00:27:51   to sustain that that level out in the [TS]

00:27:55   real world you're trying to make things [TS]

00:27:56   happen i think you ended up maybe being [TS]

00:27:59   too much [TS]

00:28:01   yeah let's also just mentioned while [TS]

00:28:04   filming a television show [TS]

00:28:06   yep which seemed to be incredibly again [TS]

00:28:10   when if you compare the videos i can [TS]

00:28:12   even he talks about this like [TS]

00:28:14   that the scab beauty pie it's a much [TS]

00:28:17   larger production now who and it like [TS]

00:28:20   they showed some clips of it and it [TS]

00:28:22   really doesn't mean i haven't seen [TS]

00:28:23   escaping pie because i live in the [TS]

00:28:26   united kingdom so we don't deserve you [TS]

00:28:28   to bread here not for us but just from [TS]

00:28:32   the comparing and contrasting that the [TS]

00:28:34   shots of the sets from year-to-year home [TS]

00:28:37   that what he was able to show it looks [TS]

00:28:39   more like he's actually shooting a real [TS]

00:28:40   TV show or movie interesting that's [TS]

00:28:43   interesting to hear so I think that it [TS]

00:28:45   may be that maybe took him by surprise [TS]

00:28:47   as well i think i just i cannot imagine [TS]

00:28:50   I mean this again this is why these are [TS]

00:28:52   people at the absolute top of their game [TS]

00:28:55   but it's like the the amount of [TS]

00:28:57   incredible work and effort that that [TS]

00:29:01   Casey nice dad and PewDiePie do is just [TS]

00:29:04   like is incomprehensible to me like [TS]

00:29:07   you're filming a TV show while also [TS]

00:29:10   trying to do a daily vlog Lee even if [TS]

00:29:12   you had to give up halfway through I'm [TS]

00:29:14   still astounded that you could do it at [TS]

00:29:16   all like yes it's it's a it's fun it's [TS]

00:29:19   just unreal it's like this this is also [TS]

00:29:22   why you're at the top of your game right [TS]

00:29:24   laugh love how you have five million or [TS]

00:29:26   44 million subscribers right it's it's [TS]

00:29:30   astounding he's close to fully five [TS]

00:29:32   every doesn't even matter [TS]

00:29:34   all right look at this point it's like a [TS]

00:29:37   little only be remarkable when he [TS]

00:29:39   crosses a hundred million what I get why [TS]

00:29:41   we're going down this this train you [TS]

00:29:43   want to talk about someone who is a [TS]

00:29:44   victim of the algorithm [TS]

00:29:46   yeah like look at PewDiePie right you [TS]

00:29:49   know he's videos they tend to range in [TS]

00:29:51   like two two-and-a-half three million [TS]

00:29:53   where is the for what where the 47 [TS]

00:29:55   million more like you can assume that [TS]

00:29:57   there is a percentage of them that are [TS]

00:29:59   not real people that don't use YouTube [TS]

00:30:00   anymore but like those statistics so [TS]

00:30:03   wildly off because like his view numbers [TS]

00:30:05   are increasing massively but you [TS]

00:30:07   subscribe account continues to grow [TS]

00:30:09   it's a thing that doesn't make sense and [TS]

00:30:11   he is a fantastic example of it not [TS]

00:30:12   making sense [TS]

00:30:13   yep good don't I don't understand and if [TS]

00:30:18   these current pictures thanks Karen [TS]

00:30:20   avatar on youtube if it's not like yeah [TS]

00:30:25   it [TS]

00:30:28   I don't know how he always manages to [TS]

00:30:31   pick something that's just funny I don't [TS]

00:30:33   know why it's so funny but it just is [TS]

00:30:35   but it's talking about that algorithm [TS]

00:30:37   and it's like I look at PewDiePie see [TS]

00:30:39   all of your video should have 10 million [TS]

00:30:40   views right it doesn't if the subscriber [TS]

00:30:43   numbers keep going up [TS]

00:30:44   I don't understand what's happening like [TS]

00:30:46   why people are cycling through the [TS]

00:30:48   system like this it just you know I i [TS]

00:30:50   would just so with so love to be able to [TS]

00:30:53   understand what the algorithm is up to [TS]

00:30:55   and understand like okay but you you [TS]

00:30:57   have millions and millions of people [TS]

00:30:59   subscribing to see this guy's videos but [TS]

00:31:03   his actual video viewership numbers stay [TS]

00:31:05   remarkably consistent it's it's weird [TS]

00:31:08   like it's very strange I i only have a [TS]

00:31:11   look at this and think it's like [TS]

00:31:12   Americans on youtube spot what do you [TS]

00:31:16   mean you are showing an intent you're [TS]

00:31:19   saying i want to see it as persons [TS]

00:31:21   videos and I like know what will show [TS]

00:31:22   you what you need to see who don't worry [TS]

00:31:25   don't worry about that like don't worry [TS]

00:31:26   yourself [TS]

00:31:27   we got you 49 million people said yes [TS]

00:31:32   please let me see this person let's say [TS]

00:31:34   that 25 million right so 25 million [TS]

00:31:37   people in the world and said I want to [TS]

00:31:39   see PewDiePie's videos and YouTube alike [TS]

00:31:42   will show you what you need right it's [TS]

00:31:46   it's a strange thing and it is this [TS]

00:31:48   weird as discussed many times it's this [TS]

00:31:50   feeling like you to put a lot of [TS]

00:31:51   emphasis on the subscriber numbers and [TS]

00:31:55   in my mind that there are a number that [TS]

00:31:57   is very hard to understand what it what [TS]

00:31:59   it still means alright it's ok don't [TS]

00:32:01   like to have the part where it continues [TS]

00:32:02   to get weird for me is I think I miss [TS]

00:32:04   any of the videos so the channel [TS]

00:32:06   subscribe to like I don't know what the [TS]

00:32:08   rest of the world is seeing ya you don't [TS]

00:32:11   know you don't know what's happening [TS]

00:32:13   no like is it because like is it like a [TS]

00:32:15   self-perpetuating thing is it because I [TS]

00:32:17   always watch the videos are some of the [TS]

00:32:19   channels are subscribed to that [TS]

00:32:20   therefore i always see them like I don't [TS]

00:32:22   know it's so confusing [TS]

00:32:24   yeah it is very confusing I i did notice [TS]

00:32:27   that again this is this is what the case [TS]

00:32:28   of just like if you pay attention you [TS]

00:32:29   can see the algorithm picking stuff for [TS]

00:32:31   you [TS]

00:32:32   we're on on my account where I actually [TS]

00:32:34   have a like a ton of channel and [TS]

00:32:36   subscribe to [TS]

00:32:37   I noticed like boy I haven't seen a [TS]

00:32:39   video from a [TS]

00:32:41   couple of people in awhile and I went [TS]

00:32:42   and looked through it like a sure-enough [TS]

00:32:43   youtube just just decided for whatever [TS]

00:32:46   algorithmic reason that I no longer [TS]

00:32:47   wanted to watch whatever channel right [TS]

00:32:49   and i click on it Nico they've uploaded [TS]

00:32:51   5 videos and I've seen of them is like [TS]

00:32:54   so it's like this is this is clearly a [TS]

00:32:56   thing I could obviously is a thing that [TS]

00:32:58   youtube is deciding what you want to see [TS]

00:33:00   and and it was just weird to notice to [TS]

00:33:05   notice from that other end like okay [TS]

00:33:07   here's a case where I am subscribed to a [TS]

00:33:09   few ppl channels but i would be showing [TS]

00:33:12   up as a kind of fake subscriber because [TS]

00:33:14   YouTube decided for whatever reason like [TS]

00:33:15   we're not going to actually show you [TS]

00:33:16   their videos anymore on on that home [TS]

00:33:18   screen like I know [TS]

00:33:19   okay well we'll just cross our fingers [TS]

00:33:24   it's the other side of what i consider [TS]

00:33:26   to be an amazing thing right like i can [TS]

00:33:28   open YouTube anytime now because i'm [TS]

00:33:32   putting more time into it and there's [TS]

00:33:34   always something [TS]

00:33:36   who is always something yeah but then on [TS]

00:33:39   the flip side of it that stuff that take [TS]

00:33:41   it away other while we are talking about [TS]

00:33:45   subscribers I do i do want to quite [TS]

00:33:47   seriously congratulate you on crossing [TS]

00:33:49   the 10,000 subscribers threshold [TS]

00:33:52   thank you in there Mike I am really [TS]

00:33:53   pleased about that I am should be super [TS]

00:33:56   plays out that it's a lot faster than I [TS]

00:33:58   would have expected genuinely for that [TS]

00:34:01   to occur so I i assume that I I [TS]

00:34:07   genuinely think that every single one of [TS]

00:34:08   those people listen to this show so i [TS]

00:34:12   would take this time to thank all of you [TS]

00:34:13   for subscribing [TS]

00:34:14   it really is a very interesting thing [TS]

00:34:17   and this is another thing why it's been [TS]

00:34:18   hard for me mentally to not have [TS]

00:34:21   anything that I could pull up because i [TS]

00:34:23   have these people there now that I want [TS]

00:34:24   to give them the content that they are [TS]

00:34:28   that they have shown the intent to see [TS]

00:34:30   before the algorithm disregards me for [TS]

00:34:32   all of them right [TS]

00:34:36   I think we can safely assume that at [TS]

00:34:39   this level there is a high degree of [TS]

00:34:41   interest in those subscribers and seeing [TS]

00:34:44   all of your videos i hope so and it and [TS]

00:34:47   it matches up pretty well because I'm [TS]

00:34:49   looking looking at your numbers here on [TS]

00:34:50   vid stat x.com which I don't know how [TS]

00:34:53   you ever look at your own numbers but I [TS]

00:34:55   can see that you have your closing in on [TS]

00:34:58   a hundred thousand views also quite ok [TS]

00:35:01   miles down that that's great [TS]

00:35:03   you have 90 8011 views right now and [TS]

00:35:07   that works out to be an average of just [TS]

00:35:10   under nine thousand views per video so i [TS]

00:35:14   think that that's matching up in an [TS]

00:35:16   indication very clearly that like your [TS]

00:35:18   subscriber base is very much watching [TS]

00:35:22   your video [TS]

00:35:22   yeah I like that those numbers are [TS]

00:35:24   highly lined up right you know you know [TS]

00:35:26   PewDiePie it's getting like flat percent [TS]

00:35:29   yeah his subscribers to watch those [TS]

00:35:31   videos i think it's interesting to see [TS]

00:35:33   I'm flying just below the system it's [TS]

00:35:35   not to me up yet [TS]

00:35:36   like I'm still at the level where were [TS]

00:35:38   all good but yeah I think I think it's [TS]

00:35:43   just I just want to take a little take a [TS]

00:35:44   little moments to note that on the [TS]

00:35:46   podcast i think it's it's it's really [TS]

00:35:49   well done what I'm what I'm waiting for [TS]

00:35:51   and for anybody who wants to check on [TS]

00:35:53   Mike's stats every once in awhile on [TS]

00:35:56   Vince tax is you don't yet have a [TS]

00:36:00   ranking in the system [TS]

00:36:02   this is one thing that I have been [TS]

00:36:05   checking ok how you want to see when you [TS]

00:36:07   get a ranking I just want to know what [TS]

00:36:09   level that puts you at ya [TS]

00:36:11   so here is the thing that I think is [TS]

00:36:13   interesting to see for newer youtube [TS]

00:36:16   channels when they begin is on vid state [TS]

00:36:20   X you can look up any channel and you [TS]

00:36:23   can see the statistics that they have [TS]

00:36:25   about it and what's particularly [TS]

00:36:27   interesting is at the bottom they show [TS]

00:36:29   you two tables one is subscriber ranking [TS]

00:36:32   and one is view ranking and they'll show [TS]

00:36:35   you here's your channel [TS]

00:36:37   here's the 10 channels above you and the [TS]

00:36:39   10 channels below you and they'll show [TS]

00:36:42   like what's the gap between each in [TS]

00:36:44   terms of subscribers and views and the [TS]

00:36:46   thing that I always find it fascinating [TS]

00:36:47   and is just a such a reminder of how [TS]

00:36:52   many YouTube channels there are is how [TS]

00:36:57   long it takes for their to even be a [TS]

00:37:01   difference between the channels above [TS]

00:37:04   you and the channels below you [TS]

00:37:05   so for example if you are a youtube [TS]

00:37:07   check [TS]

00:37:07   when you have like 3333 subscribers [TS]

00:37:12   well it turns out there's like hundreds [TS]

00:37:14   of YouTube channels that have that exact [TS]

00:37:18   number of subscribers and it actually [TS]

00:37:20   takes quite a while before you start [TS]

00:37:23   getting into the range where you have a [TS]

00:37:27   unique number of subscribers and it [TS]

00:37:29   looks like you are right on that range [TS]

00:37:32   right now that it's just over 10,000 is [TS]

00:37:35   where the numbers start actually being a [TS]

00:37:37   little bit close to different as of [TS]

00:37:39   today over calling there are only five [TS]

00:37:42   youtube channels in the wallet of 10,000 [TS]

00:37:44   147 subscribers for fried but I I think [TS]

00:37:49   it's really interesting to see and and [TS]

00:37:51   what this is evidence of is is a [TS]

00:37:53   power-law distribution that like there's [TS]

00:37:56   a small number with a large number of [TS]

00:37:57   subscribers but that you you mentally [TS]

00:38:00   underestimate the enormity of the [TS]

00:38:02   numbers on the other end of the spectrum [TS]

00:38:04   yeah but it's like I I find that [TS]

00:38:07   fascinating that even with 10,000 147 [TS]

00:38:12   subscribers there are five other [TS]

00:38:13   channels that have that exact number of [TS]

00:38:15   subscribers and so I i'm curious to see [TS]

00:38:18   when you get a ranking on the planet and [TS]

00:38:22   I'm like I'm like so eager just where is [TS]

00:38:26   it where do I show up like how many [TS]

00:38:28   hundreds of thousands of my off the top [TS]

00:38:30   you know [TS]

00:38:31   yeah like I don't know when it begins [TS]

00:38:33   and I wonder if it begins when you [TS]

00:38:35   actually get into the numbers of [TS]

00:38:37   uniqueness right like what like where do [TS]

00:38:40   you get a unique listing for the number [TS]

00:38:43   of subscribers [TS]

00:38:45   honestly I I would be surprised if it [TS]

00:38:48   happened before 16 number [TS]

00:38:50   yeah but but the thing is with the [TS]

00:38:51   power-law distribution the like the [TS]

00:38:54   slope keeps increasing and so I think if [TS]

00:38:56   you are already in the range where we're [TS]

00:38:58   we're looking at a table and we're [TS]

00:38:59   seeing ok yes 10 above and 10 below were [TS]

00:39:02   already beginning to see a couple of [TS]

00:39:04   people with unique numbers okay i think [TS]

00:39:06   you you close in on unique numbers [TS]

00:39:08   faster right i wouldn't be surprised by [TS]

00:39:11   the time you get to 12,000 at the latest [TS]

00:39:13   that you're actually looking at a table [TS]

00:39:16   of 20 subscribers above and below [TS]

00:39:20   everybody has a unique number of [TS]

00:39:21   subscribers but i do I to things like [TS]

00:39:24   its it is just so interesting to see and [TS]

00:39:27   like not even on the view the view [TS]

00:39:29   ranking thing here there's another [TS]

00:39:31   channel that has the exact same number [TS]

00:39:33   of uses you are like 90 8011 views it's [TS]

00:39:37   like well there's one other channel that [TS]

00:39:38   the exact number of practice just I I [TS]

00:39:43   guess what I'm trying to get here is [TS]

00:39:45   like it's just the size of YouTube is [TS]

00:39:49   mind-bogglingly large like it's just in [TS]

00:39:53   comprehensively large at all scales and [TS]

00:39:57   i find that just I find that just [TS]

00:40:00   fascinating this-this-this real feeling [TS]

00:40:02   like the YouTube world is so much bigger [TS]

00:40:07   of a planet than the TV planet ever was [TS]

00:40:10   and yes it's huge at all scales [TS]

00:40:15   I that was the thing i was also just so [TS]

00:40:17   aware of at VidCon is was this is weird [TS]

00:40:20   phenomenon of running into and talking [TS]

00:40:22   to people who have channels with [TS]

00:40:25   sometimes millions of subscribers and [TS]

00:40:27   it's like I have no idea who you are [TS]

00:40:29   I've never heard of you and like but [TS]

00:40:31   it's just like our little worlds don't [TS]

00:40:33   don't overlap and it's just enormous the [TS]

00:40:37   kind of the size that youtube is at I [TS]

00:40:38   can't conceive that there ever being a [TS]

00:40:41   platform that could be more bigger [TS]

00:40:43   vibrant than this it is very hard to [TS]

00:40:46   imagine another platform ever d throwing [TS]

00:40:49   this just just because of the huge size [TS]

00:40:52   of it and all the inertia that implies [TS]

00:40:55   so what else could there be [TS]

00:40:56   right yeah you know like in forms of [TS]

00:40:58   entertainment there have been all of [TS]

00:41:01   them and that there are there are [TS]

00:41:02   democratize platforms for all of them [TS]

00:41:04   who anybody can have a blog anybody can [TS]

00:41:07   have a podcast like these things exist [TS]

00:41:09   they are audio and written word who and [TS]

00:41:12   and now everybody can put themselves in [TS]

00:41:14   camera they can make videos and it's [TS]

00:41:17   it's clear that the game is over the [TS]

00:41:20   video platform one who but only one [TS]

00:41:24   website only one platform out of this [TS]

00:41:27   entire genre is their right it is [TS]

00:41:31   YouTube on nothing [TS]

00:41:32   yeah which is he also the within [TS]

00:41:35   compared to other mediums everything [TS]

00:41:37   else is all is there is more balanced [TS]

00:41:39   right or like there is the ability for [TS]

00:41:41   somebody to own their own corner of the [TS]

00:41:44   internet for this who you do but notice [TS]

00:41:48   youtube you're ever on YouTube or you're [TS]

00:41:49   not on youtube that it's it's very it's [TS]

00:41:52   very interesting to see and it's very [TS]

00:41:54   interesting to think about and and the [TS]

00:41:56   dominance of it is striking and checking [TS]

00:41:59   up on your channel stats occasionally [TS]

00:42:01   just reinforced quite strongly in my [TS]

00:42:05   mind just like how how many YouTube [TS]

00:42:09   channels there are just just from that [TS]

00:42:11   self-similarity thing like and how long [TS]

00:42:13   it took to even even see a point like [TS]

00:42:15   7543 subscribers like yes but there's at [TS]

00:42:19   least 20 other channels with the exact [TS]

00:42:22   same number [TS]

00:42:23   like it's crazy it's it's crazy [TS]

00:42:25   incomprehensible just just how enormous [TS]

00:42:28   it is [TS]

00:42:29   yep but your eyes and fast in those [TS]

00:42:31   ranks Mike oh yeah you'll have it you'll [TS]

00:42:33   have a ranking number soon [TS]

00:42:34   kali people keep an eye on it sweet Mike [TS]

00:42:38   when he gets his ranking tell me [TS]

00:42:40   awesome to know ya get screenshots I [TS]

00:42:42   want to see today's episode is brought [TS]

00:42:45   to you by tracker with small cars smart [TS]

00:42:48   phones and smart homes our lives these [TS]

00:42:50   days technology is making everything [TS]

00:42:52   smarter but losing your possessions can [TS]

00:42:55   make you feel less than smart [TS]

00:42:57   this is where tracker makes losing [TS]

00:42:59   things a thing of the past tracker is a [TS]

00:43:03   coin-sized device that locates misplaced [TS]

00:43:05   keys wallets bags computers even pets in [TS]

00:43:08   seconds just pair the tracker to your [TS]

00:43:11   smartphone attach it to any item and [TS]

00:43:13   find its precise location with the tap [TS]

00:43:15   of a button [TS]

00:43:15   it is that easy you can track up to 10 [TS]

00:43:18   devices or once with your phone and what [TS]

00:43:20   if you lose your phone [TS]

00:43:21   well we need to do is press a button on [TS]

00:43:23   your tracker and your phone will chime [TS]

00:43:25   even if it's on silent over 1.5 million [TS]

00:43:28   devices out there in the world tracker [TS]

00:43:30   has the largest crowd GPS Network around [TS]

00:43:33   so you're lost item shows up on a map [TS]

00:43:36   even if it's miles away the tracker app [TS]

00:43:38   record your lost items last location on [TS]

00:43:40   their map and when another track a user [TS]

00:43:43   comes within a 100 foot range of it [TS]

00:43:44   you'll receive a GPS update [TS]

00:43:46   of your items locations you know if it's [TS]

00:43:48   on the move or you can get an even [TS]

00:43:50   better idea of the precise location and [TS]

00:43:53   now you can personalize your tracker as [TS]

00:43:55   well the laser engrave message or custom [TS]

00:43:57   printed image and tracker is enable [TS]

00:43:59   bluetooth LE so the battery lasts up to [TS]

00:44:02   one year I am very happy with my [TS]

00:44:05   tracking devices because they give me [TS]

00:44:06   the peace of mind to i need for some of [TS]

00:44:08   my most important items I put them in my [TS]

00:44:10   bags in my luggage because they contain [TS]

00:44:13   all of my important things and i'm out [TS]

00:44:15   on the road the tracker is so small i [TS]

00:44:17   can put in a tiny pocket or i can clip [TS]

00:44:19   it to something it's super simple and I [TS]

00:44:21   just never need to worry about where my [TS]

00:44:23   stuff is gonna be with trackir you'll [TS]

00:44:26   never lose your possessions again go to [TS]

00:44:28   the tracker dot com and enter the promo [TS]

00:44:29   code cortex to get a free tracker Bravo [TS]

00:44:32   with any purchase that's th e tra ck [TS]

00:44:36   r.com and code cortex of any purchase to [TS]

00:44:40   get your free tracker brother thank you [TS]

00:44:42   so much to track for their support of [TS]

00:44:43   this show and we laugh and this is a [TS]

00:44:46   last call for tee shirt screen [TS]

00:44:49   last call for t-shirts we are currently [TS]

00:44:52   selling cortex t-shirts with the lovely [TS]

00:44:55   monkey brain on them they will be [TS]

00:44:57   available until december the eight and [TS]

00:45:00   then they're gone [TS]

00:45:01   alright people very little time [TS]

00:45:04   mhm you gotta buy cortex monkey brain [TS]

00:45:08   t-shirts for you for every member of [TS]

00:45:13   your family for christmas [TS]

00:45:14   yep for everyone you know for Christmas [TS]

00:45:16   yep people you don't know because people [TS]

00:45:18   you don't know mike is very encouraging [TS]

00:45:21   and all of the people get them a monkey [TS]

00:45:24   brain t-shirts we have lots of colors so [TS]

00:45:27   you know you could have more than one [TS]

00:45:29   color back if you wanted like if you [TS]

00:45:32   really want [TS]

00:45:33   it's a really nice t-shirt they really [TS]

00:45:36   is it really is i have to say it's I [TS]

00:45:38   think it's a nice design [TS]

00:45:40   it's nice colors it's helping out a [TS]

00:45:43   really nice guy [TS]

00:45:45   again I will i would i would just like [TS]

00:45:52   to State I'm okay everything's fine it's [TS]

00:45:57   just very expensive time in my life and [TS]

00:45:59   it would be really great if you'd like [TS]

00:46:02   to look at this t-shirt if you can buy [TS]

00:46:04   1i we would really appreciate that [TS]

00:46:06   yeah the fantastic looking all the [TS]

00:46:09   colors you could possibly want yep US [TS]

00:46:11   and EU distribution will be links in our [TS]

00:46:14   show notes you can go and buy them to [TS]

00:46:16   hear that he's doing everything he can [TS]

00:46:18   people right give you if you live in the [TS]

00:46:20   EU if you live in the US [TS]

00:46:22   we've got men's t-shirts we've got [TS]

00:46:24   women's t-shirts right like everything [TS]

00:46:26   that you could possibly want [TS]

00:46:28   if you like dark colors if you like [TS]

00:46:29   bright colors at whatever it takes [TS]

00:46:32   whatever it takes [TS]

00:46:35   there's a cortex cottage t-shirt with [TS]

00:46:37   your name on it and the name of all the [TS]

00:46:39   strangers you might interact with that [TS]

00:46:41   you could also buy t-shirts for we had a [TS]

00:46:43   few people try and fix your VIP problem [TS]

00:46:47   from the last episode so did we [TS]

00:46:50   yeah a few people run with this but i [TS]

00:46:51   will credit Ryan is the first person to [TS]

00:46:54   write about this there isn't it was an [TS]

00:46:56   option that you could do to create a [TS]

00:46:59   Smart Folder on your mac in the mail app [TS]

00:47:03   where the rules that females come from [TS]

00:47:05   contacts you can keep more than one [TS]

00:47:08   folder so that the rule is if from [TS]

00:47:11   contacts put in this folder and that [TS]

00:47:14   could be a way for you to get around [TS]

00:47:15   this VIP problem that if an emails come [TS]

00:47:18   from somebody that is in your address [TS]

00:47:19   book you will get it [TS]

00:47:22   ok so i am not familiar with how to do [TS]

00:47:25   this in terms of from contacts because [TS]

00:47:30   back when I was much more of a Mac user [TS]

00:47:33   than I currently am I i did set up a [TS]

00:47:35   bunch of smart folders to use with mail [TS]

00:47:39   again and they have a whole bunch of [TS]

00:47:40   rules that you can do if i were a male [TS]

00:47:42   right now on my computer I can see the [TS]

00:47:44   old ones that used to have which is like [TS]

00:47:46   here i'm going to click so i can get all [TS]

00:47:48   of the messages from my personal [TS]

00:47:49   assistant here all the flag messages [TS]

00:47:51   blacking the system I no longer use just [TS]

00:47:54   funny to see that [TS]

00:47:55   I have all of these various ones for [TS]

00:47:57   different categories of slicing and [TS]

00:47:59   dicing through the email but there is no [TS]

00:48:03   from contacts option in terms of of [TS]

00:48:06   smart folders like this is not actually [TS]

00:48:08   a thing that exists if i go to new [TS]

00:48:10   mailbox new smart mailbox right from [TS]

00:48:15   there is no option to say contact list [TS]

00:48:19   this is not a thing that exists you can [TS]

00:48:21   do send is member of group and then [TS]

00:48:24   create a contact group this is what i [TS]

00:48:27   was going to go through that my [TS]

00:48:28   workaround is doing exactly this haha [TS]

00:48:31   and his member of group and i have a [TS]

00:48:34   group which is called all contacts that [TS]

00:48:36   just every once in a while I throw all [TS]

00:48:38   the contacts into it crackin [TS]

00:48:40   that's like this is centers member of [TS]

00:48:42   group all contacts right and then it's [TS]

00:48:44   okay great now i can pull out all the [TS]

00:48:45   people who are my contacts [TS]

00:48:46   however as always with this stuff that [TS]

00:48:49   this gets back to the this weird problem [TS]

00:48:51   of well that's great and all but i tend [TS]

00:48:55   to prefer to work on my iPad and a thing [TS]

00:48:59   that I don't even well I don't even want [TS]

00:49:02   to know how many years this is now for [TS]

00:49:04   but whatever it was that Apple had these [TS]

00:49:08   these smart mailboxes and smart folders [TS]

00:49:11   which you can also do in iphoto I [TS]

00:49:13   remember thinking oh great [TS]

00:49:14   these will be on iOS any day now and [TS]

00:49:17   it's been like five years six years I [TS]

00:49:21   don't know how long it's been exactly [TS]

00:49:22   but it has been forever that you cannot [TS]

00:49:26   have these smart mailboxes synchronize [TS]

00:49:30   over to iOS and it's it's it's crazy to [TS]

00:49:33   me so even if i do construct on mail on [TS]

00:49:36   my computer smart mailboxes like oh yes [TS]

00:49:38   just show me all the contacts [TS]

00:49:40   there's no way to synchronize that over [TS]

00:49:42   to mail on iOS and as my ihome personal [TS]

00:49:47   frustration is I used to run my whole [TS]

00:49:50   photo management system with a series of [TS]

00:49:52   smart folders that would kind of pull up [TS]

00:49:54   photos that I needed to to look at and [TS]

00:49:56   sort through and like okay here photos [TS]

00:49:58   that i need to edit and I had this whole [TS]

00:50:00   system for being able to go through my [TS]

00:50:02   photos and an end for the last many [TS]

00:50:06   years i have just totally given up even [TS]

00:50:08   find organize photos on my devices [TS]

00:50:10   because like well I can't do this with [TS]

00:50:12   smart folders you won't have smart [TS]

00:50:14   folders on iOS Apple I don't understand [TS]

00:50:15   why but it's incredibly frustrating and [TS]

00:50:17   I think weirdly limits the power of [TS]

00:50:20   these devices like i don't i don't get [TS]

00:50:22   why this is a thing that has never made [TS]

00:50:24   it over into iOS tell iOS to push that [TS]

00:50:26   folder is what ryan told you do great [TS]

00:50:28   well I don't understand what Brian means [TS]

00:50:30   by tell iOS to push that folder you tell [TS]

00:50:32   ryan i need more details I need I need [TS]

00:50:34   to understand what he's talking about [TS]

00:50:36   I'll tell ryan and then we'll come back [TS]

00:50:37   and we'll fix your problem [TS]

00:50:39   oh great great I complain about a thing [TS]

00:50:42   and then people can tell me [TS]

00:50:45   technical support yeah I could I could [TS]

00:50:48   enjoy that should very slow technical [TS]

00:50:50   it's just that's ok that's ok there's [TS]

00:50:53   nothing about my system which is ever [TS]

00:50:55   fast [TS]

00:50:56   ok that's what he says very delayed but [TS]

00:50:59   eventually your problem will be solved [TS]

00:51:02   yeah I do i do have to say there is [TS]

00:51:03   actually a way that I was sort of self [TS]

00:51:05   solving a problem with our last episode [TS]

00:51:07   when i was talking about like this [TS]

00:51:09   mountain of email that i had to deal [TS]

00:51:10   with i was aware that the very fact of [TS]

00:51:13   talking about it on a podcast would help [TS]

00:51:17   motivate me to really try to deal with [TS]

00:51:19   this already but better and because if [TS]

00:51:21   you're like okay I'm I've put it out [TS]

00:51:23   there in the world that this is a thing [TS]

00:51:25   that I'm like ridiculously far behind on [TS]

00:51:27   my email you've outed yourself you get [TS]

00:51:30   exactly right i was playing I'm very [TS]

00:51:32   happy to talk about my flaws and I [TS]

00:51:35   haven't yet gotten back to inbox zero [TS]

00:51:38   but I went from many many many messages [TS]

00:51:42   to right now I'm now under 100 messages [TS]

00:51:46   left to deal with in my system [TS]

00:51:49   good luck thank you and as is the case [TS]

00:51:51   with email though I always feel like [TS]

00:51:53   there is this kind of half-life of its [TS]

00:51:56   really easy to go from a thousand [TS]

00:51:58   messages to 500 messages and then [TS]

00:52:00   moderately easy to go from 500 250 right [TS]

00:52:04   but as as you keep as you keep getting [TS]

00:52:06   closer like the messages that are left [TS]

00:52:08   are either bigger more important or more [TS]

00:52:11   psychologically hard to deal with [TS]

00:52:13   whatever reason to feel like I'm getting [TS]

00:52:14   closer to zero but that's a productivity [TS]

00:52:18   tip for people out there if you ever [TS]

00:52:19   find that you're behind on email [TS]

00:52:22   just make sure to talk about it on your [TS]

00:52:25   productivity podcast I just from working [TS]

00:52:31   in my old job or go away for two weeks [TS]

00:52:33   you know no access to email come back [TS]

00:52:35   and have like four don't read messages i [TS]

00:52:37   just gonna allow myself to live that way [TS]

00:52:38   anymore like which is why I never take [TS]

00:52:41   breaks from email blue and i genuinely [TS]

00:52:44   think about before I can totally [TS]

00:52:46   understand that and you know one of the [TS]

00:52:48   reasons why i talked about last time is [TS]

00:52:50   also because like I'm just aware of that [TS]

00:52:52   having fallen out of my system for a [TS]

00:52:55   while now of of getting back down to an [TS]

00:52:59   empty inbox on a regular schedule like [TS]

00:53:01   that does not good for me it hasn't been [TS]

00:53:03   good to have that in the back of my mind [TS]

00:53:05   like I got there's a bunch of crap i [TS]

00:53:06   have to deal with it it's not great and [TS]

00:53:09   that's one of the reasons why i am [TS]

00:53:11   trying to work back toward going to get [TS]

00:53:14   to the bottom of this email pile and [TS]

00:53:17   then from then on like it's easier to [TS]

00:53:19   maintain that rights cases like I let [TS]

00:53:22   this I let this go for too long and as [TS]

00:53:26   is the case in any of this kind of i [TS]

00:53:30   don't want to say like productivity [TS]

00:53:31   stuff that i know i'm always this big [TS]

00:53:33   proponent of like you don't beat [TS]

00:53:36   yourself up for things but it is [TS]

00:53:38   important to observe yourself in a in a [TS]

00:53:42   kind of non-judgmental way and to [TS]

00:53:45   recognize like okay here's the thing [TS]

00:53:48   that happens like you fallen into this [TS]

00:53:49   pattern and if you think about it [TS]

00:53:51   dispassionately is this is this a [TS]

00:53:55   negative effect in the answers like yes [TS]

00:53:57   okay well then let's let's now work to [TS]

00:53:59   try to fix and remedy the situation so [TS]

00:54:02   that's kind of the phase that I am in [TS]

00:54:05   this right now is just like okay let's [TS]

00:54:06   get back to the thing that you know is a [TS]

00:54:08   better thing and overall like that will [TS]

00:54:12   help all of the other things that you do [TS]

00:54:14   because it hasn't been helpful to have [TS]

00:54:15   which is in the back of your mind that [TS]

00:54:16   there's all these unread messages like I [TS]

00:54:18   have four emails in my inbox right now [TS]

00:54:20   and I try and keep it below six or seven [TS]

00:54:25   usually and those are ones that are like [TS]

00:54:27   the back of my mind is a couple days [TS]

00:54:29   like two of those where i'm like i have [TS]

00:54:31   to respond to that and look this is [TS]

00:54:33   something I have to respond to [TS]

00:54:35   now i can take that because there's not [TS]

00:54:37   a lot of stuff around but if I know that [TS]

00:54:40   those emails are in there but there's [TS]

00:54:42   200 in between them em I can't deal with [TS]

00:54:47   that right so mean [TS]

00:54:49   yeah this is why I would just get email [TS]

00:54:53   dealt with its it's one of the reasons i [TS]

00:54:55   have notifications on because i'm able [TS]

00:54:57   to make snap judgments on emails to [TS]

00:54:59   archive them about ever opening this [TS]

00:55:01   inbox which is like there's 200 messages [TS]

00:55:05   in here 175 them can probably just be [TS]

00:55:08   archived little especially at this time [TS]

00:55:11   of the year off right and it's a thing [TS]

00:55:14   that I think again is is when I talk [TS]

00:55:18   about like observing yourself like I [TS]

00:55:19   think it's a really important skill to [TS]

00:55:21   be able to figure out how do you work [TS]

00:55:23   and what works best for you and it's a [TS]

00:55:26   thing that I am I'm always aware of and [TS]

00:55:28   I noticed when we meet up in person is [TS]

00:55:31   you do get a bunch of notifications that [TS]

00:55:33   you get you get so many more [TS]

00:55:36   notifications that I would ever get and [TS]

00:55:38   I would be driven crazy by the way your [TS]

00:55:43   device's act but i am also totally aware [TS]

00:55:46   that you seem on top of it and it seems [TS]

00:55:51   to clearly work for you in a way that it [TS]

00:55:53   couldn't possibly work for me and I just [TS]

00:55:55   think that it's interesting to see but [TS]

00:55:57   like I'm very aware of like you you know [TS]

00:56:02   how you work and it's very different [TS]

00:56:05   from the way that I work but you are [TS]

00:56:07   also clearly doing a thing that totally [TS]

00:56:10   works for your system [TS]

00:56:11   I couldn't I couldn't work knowing [TS]

00:56:15   things are happening the icon see so I'm [TS]

00:56:21   pretty good at I think that it all the [TS]

00:56:24   notifications to come to my phone don't [TS]

00:56:26   come to my watch my watches the only [TS]

00:56:27   place where I am actively told [TS]

00:56:30   notifications from and I get the the [TS]

00:56:32   majority of what goes to my watches [TS]

00:56:34   messages and email which works great for [TS]

00:56:38   me because I'm able to see a subject [TS]

00:56:41   line and archive an email which is like [TS]

00:56:44   a vast amount of the email that comes in [TS]

00:56:47   i need to do it because Allah [TS]

00:56:48   of it is I'm never gonna respond to this [TS]

00:56:50   like it's a marketing message [TS]

00:56:53   it's like a thanks message like it [TS]

00:56:55   doesn't you know it's stuff that nobody [TS]

00:56:56   needs to see but when you open your [TS]

00:56:58   email inbox and there's 250 messages in [TS]

00:57:01   there you know like I need to get [TS]

00:57:03   through all this like i'm doing like a [TS]

00:57:05   constant triage of my inbox right and [TS]

00:57:09   and that really works for me because I [TS]

00:57:12   couldn't work in the same way you [TS]

00:57:14   couldn't use my system I couldn't work [TS]

00:57:15   with your system just like yeah you know [TS]

00:57:19   there's that stuff happening and i'll [TS]

00:57:21   get to it on the shedule but i have a [TS]

00:57:24   sign for myself as to when this will [TS]

00:57:26   occur right i couldn't work like that [TS]

00:57:29   no way can I work like that you getting [TS]

00:57:32   email notifications on your Apple watch [TS]

00:57:34   and effectively dealing with them right [TS]

00:57:38   then and there is the thing that I'm the [TS]

00:57:39   most aware of the most interested to see [TS]

00:57:41   whenever we meet up in person and I just [TS]

00:57:44   I find that fascinating because I did to [TS]

00:57:46   me the very idea of like when the apple [TS]

00:57:49   watch first came out and people who like [TS]

00:57:51   the email notifications on my watch like [TS]

00:57:53   to me that struck me is like almost like [TS]

00:57:55   a joke like it [TS]

00:57:56   no one could possibly want or use this [TS]

00:57:59   feature effectively like this is this is [TS]

00:58:01   for no human even if they think it is [TS]

00:58:03   for them like no one could possibly live [TS]

00:58:05   like this [TS]

00:58:06   thanks but it's like but yet I do know [TS]

00:58:08   someone that this is clearly super [TS]

00:58:11   effective for and and and that's you and [TS]

00:58:14   I just I find that interesting and I'm [TS]

00:58:16   always really aware of that whenever we [TS]

00:58:17   meet up like seeing a little message pop [TS]

00:58:18   up on your watch and then you just like [TS]

00:58:20   poop you deal with it then and and you [TS]

00:58:23   can do that without breaking stride like [TS]

00:58:27   you don't break mental strides when you [TS]

00:58:29   do that and I find that interesting to [TS]

00:58:31   observe however though for all the good [TS]

00:58:33   of assistants bad of a system and the [TS]

00:58:35   bad part of my system is when something [TS]

00:58:37   comes in that can and does break my flow [TS]

00:58:41   because he's usually really bad news who [TS]

00:58:45   write some description or something [TS]

00:58:47   really frustrating [TS]

00:58:48   now with the way that I work that can [TS]

00:58:51   then break where I am and like you know [TS]

00:58:54   like we could be having a great chat and [TS]

00:58:56   then I get some terrible news and then [TS]

00:58:58   it's like well now I know about this [TS]

00:58:59   term use which I wouldn't know [TS]

00:59:00   till afterwards and that's the bad part [TS]

00:59:03   system but in the same vein it does also [TS]

00:59:07   happened in the reverse as well [TS]

00:59:08   sometimes something will come in and [TS]

00:59:11   it's brilliant [TS]

00:59:12   you know yeah but this is this is this [TS]

00:59:18   is the thing with all of these systems [TS]

00:59:20   right is is like none of them are [TS]

00:59:22   perfect [TS]

00:59:23   it's all a question of what trade-offs [TS]

00:59:27   are you willing to accept right and so I [TS]

00:59:31   am I am much more willing to accept [TS]

00:59:35   trade-offs that are like errors of [TS]

00:59:38   omission like I'm totally aware of the [TS]

00:59:40   kinds of things that will happen if I'm [TS]

00:59:42   not on top of my communication all the [TS]

00:59:44   time and this this leads to errors of [TS]

00:59:49   missing a thing but I know [TS]

00:59:51   psychologically for me like I am way [TS]

00:59:53   happier to deal with those kinds of [TS]

00:59:57   problems than I am to deal with the [TS]

00:59:57   problems than I am to deal with the [TS]

01:00:00   problems that that for me or like [TS]

01:00:01   distraction or over information problems [TS]

01:00:07   like that's just that's just the thing [TS]

01:00:09   that I'm aware like okay you have to [TS]

01:00:10   pick your problem and you pick the [TS]

01:00:12   problem that you are much more able to [TS]

01:00:14   deal with and so it's like I will lean [TS]

01:00:16   way higher on that like I've missed [TS]

01:00:19   things and that's okay like it causes [TS]

01:00:22   problems i will accept those problems [TS]

01:00:24   and deal with them because to me they're [TS]

01:00:25   way less bad than I'm getting a bunch of [TS]

01:00:28   notifications because i find that just [TS]

01:00:30   like fractures my mind in a whole bunch [TS]

01:00:34   of ways and makes me just not very [TS]

01:00:36   effective at absolutely anything but [TS]

01:00:38   this is where you just have to you just [TS]

01:00:39   have to learn about your brain and how [TS]

01:00:42   you are effective in getting done what [TS]

01:00:45   you need to get done but in the same way [TS]

01:00:47   that you observe me I observe you and I [TS]

01:00:50   know that there are things that get to [TS]

01:00:51   your Apple watch Lu and I know that [TS]

01:00:54   their notifications that you allow [TS]

01:00:56   through like what is let in [TS]

01:00:59   what is let through but to get to you [TS]

01:01:01   this is a whole topic in and of itself [TS]

01:01:03   which is notifications of which [TS]

01:01:06   listeners might imagine I have a great [TS]

01:01:08   deal of frustrations but but but just [TS]

01:01:13   but just to start it through like [TS]

01:01:15   essentially by default [TS]

01:01:18   nothing gets any notifications on either [TS]

01:01:21   my phone or my Apple watch and there's [TS]

01:01:26   really only a very few things that will [TS]

01:01:29   get through and all of my notifications [TS]

01:01:32   now have been turned into silent Apple [TS]

01:01:35   watch taps like that that is the that is [TS]

01:01:37   the only way I want to be notified about [TS]

01:01:40   anything at this point I i am in that [TS]

01:01:44   camp to like I have a lot of stuff go to [TS]

01:01:46   my phone's lock screen who and then only [TS]

01:01:49   the things that I really want to come to [TS]

01:01:51   my watch come to my watch my phone is [TS]

01:01:53   impermanent to not disturb mode really [TS]

01:01:56   vicious and do not disturb all the time [TS]

01:01:58   and just yet [TS]

01:01:58   it's one hundred percent of time my [TS]

01:02:00   phone is in do not disturb and the only [TS]

01:02:03   system that will make an alert to me is [TS]

01:02:05   it went when all systems are dormant is [TS]

01:02:08   my watch [TS]

01:02:09   when all the screens are off the only [TS]

01:02:11   thing that will ever break into my life [TS]

01:02:13   is my Apple watch [TS]

01:02:15   whoo that's why it's actually I was [TS]

01:02:16   thinking about recently my Apple watch [TS]

01:02:18   is now an essential piece of equipment [TS]

01:02:20   oh yeah oh yeah i mean and i was on that [TS]

01:02:23   was on the edge for a while of like I [TS]

01:02:26   like this thing but I could live about [TS]

01:02:28   it but a couple of days ago instead of [TS]

01:02:32   aquatic cottage and didn't bring my [TS]

01:02:34   Apple watch charger who and I was like a [TS]

01:02:38   50-percent so I turned it off and in the [TS]

01:02:40   next day we went out with it but we went [TS]

01:02:42   out for dinner tonight and I for the [TS]

01:02:44   second time in the time about the Apple [TS]

01:02:47   watch had to go into power reserve mode [TS]

01:02:48   lose an hour ago I was a mess because my [TS]

01:02:53   phone kept buzzing in my pocket right [TS]

01:02:56   because I took it off do not disturb [TS]

01:02:58   because it's like we're now like I need [TS]

01:03:00   to get I might need to get some [TS]

01:03:02   notifications but I just couldn't deal [TS]

01:03:04   with buzzing in my pocket and having to [TS]

01:03:06   keep getting output awake you cannot put [TS]

01:03:08   away like I didn't like it did not like [TS]

01:03:10   that at all and in the same vein I don't [TS]

01:03:12   like to have nothing [TS]

01:03:14   I don't like I don't like to be [TS]

01:03:15   completely cut off so my watch has [TS]

01:03:19   become really essential because it is [TS]

01:03:21   like it is the way that I know that I [TS]

01:03:24   will always know what's going on if I [TS]

01:03:26   have to know because my watch will tell [TS]

01:03:28   me it is a fantastic notification device [TS]

01:03:31   like it in its really like a [TS]

01:03:34   notification accessory to the phone and [TS]

01:03:38   for that it it does a really good job [TS]

01:03:40   like there was some hot still misses [TS]

01:03:42   notifications but still it's still like [TS]

01:03:44   a real win of making the phone less [TS]

01:03:47   distracting having an easy way to see [TS]

01:03:49   what's occurring and to be unobtrusively [TS]

01:03:52   notified about a thing and you know if [TS]

01:03:55   that makes the watch worth it for you [TS]

01:03:56   are not like there are some people that [TS]

01:03:58   are like that is ridiculous and that's [TS]

01:04:00   because you don't need this right [TS]

01:04:02   exactly [TS]

01:04:03   there is a specific type of person [TS]

01:04:05   that's like yeah I need one of those [TS]

01:04:07   that we all knew it was like I need one [TS]

01:04:09   of those because I need the thing that [TS]

01:04:11   will let me see my notifications [TS]

01:04:12   wherever and the world while doing so to [TS]

01:04:16   answer your question from before I I [TS]

01:04:19   have [TS]

01:04:21   have some frustrations with [TS]

01:04:22   notifications and i think i can i can [TS]

01:04:26   kind of relatively cleanly mentally / [TS]

01:04:30   notifications into two categories which [TS]

01:04:33   are someone else is trying to get in [TS]

01:04:37   touch with me about something and then [TS]

01:04:41   the other category is I am trying to [TS]

01:04:48   have my phone [TS]

01:04:50   help me live the life that I want to [TS]

01:04:53   live in whatever way so I'm trying to [TS]

01:04:55   have my phone nuttage my own behavior in [TS]

01:05:00   the correct direction i said like the [TS]

01:05:02   these are the kinds of things so it's [TS]

01:05:04   like notifications for other from other [TS]

01:05:06   people that's like I'm message and [TS]

01:05:08   that's from slack and then like I'm [TS]

01:05:10   trying to nudge my life in the right [TS]

01:05:12   direction that is like calendar [TS]

01:05:15   notifications about what am I supposed [TS]

01:05:17   to be doing now or it's little little [TS]

01:05:19   reminders that pop up about like how [TS]

01:05:22   you're supposed to be taking your [TS]

01:05:23   vitamins at this point in time right or [TS]

01:05:24   it's like hey you know you're supposed [TS]

01:05:25   to be going to the gym now buddy right [TS]

01:05:27   you know that you know you're supposed [TS]

01:05:28   to be going to the gym I find those [TS]

01:05:31   kinds of things really helpful and [TS]

01:05:34   useful to you know i am it is this is [TS]

01:05:38   such a hard thing to describe because i [TS]

01:05:40   think when people hear it they they [TS]

01:05:42   imagine that the kind of person who sets [TS]

01:05:45   up a bunch of these reminders is also [TS]

01:05:47   just like mechanically doing everything [TS]

01:05:49   that the phone says it like that is not [TS]

01:05:51   the case right but it what it is it's [TS]

01:05:54   trying to nudge myself in the right [TS]

01:05:57   direction about things and there's also [TS]

01:06:00   includes like work timer so when I know [TS]

01:06:02   i'm doing like a 40-minute working block [TS]

01:06:05   right like I'm setting a little timer [TS]

01:06:07   and i find it helpful to be notified [TS]

01:06:09   when the end of that block comes up and [TS]

01:06:12   so that those are the notification [TS]

01:06:15   categories for me the problem that i [TS]

01:06:17   have with the way notifications are [TS]

01:06:19   setup is that there isn't [TS]

01:06:21   basically I think Apple really really [TS]

01:06:25   would benefit from adding more [TS]

01:06:27   granularity to the way notifications [TS]

01:06:29   work because like we were saying before [TS]

01:06:33   i'm aware like I can kind of suffer from [TS]

01:06:36   like Oh too many people are trying to [TS]

01:06:37   get in touch with me right now and i [TS]

01:06:39   find that stressful and then it's like [TS]

01:06:40   it's sort of hard to deal with it makes [TS]

01:06:42   me less effective and this is one of the [TS]

01:06:44   reasons why i like over the course of my [TS]

01:06:46   being self-employed I have really [TS]

01:06:48   learned that maximizing my own [TS]

01:06:52   effectiveness is about having like two [TS]

01:06:54   phases to the day the morning when I am [TS]

01:06:58   closed off from the world and the [TS]

01:07:00   afternoon when I am much more open to [TS]

01:07:03   the world so in the morning i only want [TS]

01:07:05   to receive the notifications that I have [TS]

01:07:07   set up for me [TS]

01:07:09   here's a notification from a timer [TS]

01:07:11   here's a notification to go to the gym [TS]

01:07:13   here's a little calendar appointment [TS]

01:07:15   about a place that you're supposed to go [TS]

01:07:16   right now messages from me [TS]

01:07:18   no not message i right no no messages [TS]

01:07:22   from mike benefit because like this is a [TS]

01:07:26   thing that I was aware of i found [TS]

01:07:28   personally productivity destroying and [TS]

01:07:31   this is partly a side effect of living [TS]

01:07:32   in the UK was it was really common to [TS]

01:07:34   wake up in the morning and see like a [TS]

01:07:36   bunch of badges in I message and slack [TS]

01:07:38   from other people in America who needed [TS]

01:07:41   something from me and I was like I was [TS]

01:07:44   so aware like just seeing those things [TS]

01:07:47   it was very hard to be like I'll look at [TS]

01:07:49   them later it's like yes but I see the [TS]

01:07:50   red badge now like I know that there are [TS]

01:07:52   messages waiting for me and I knew like [TS]

01:07:54   man if I check those messages i'm gonna [TS]

01:07:57   kind of lose the morning of writing [TS]

01:07:58   because i'm going to be gone like I'm [TS]

01:08:00   going to get sucked into whatever this [TS]

01:08:02   is and then like I'm burning my most [TS]

01:08:03   productive time since the difference [TS]

01:08:05   between me and you right [TS]

01:08:06   I the beginning of my day is purposely [TS]

01:08:09   built to respond to all of that right [TS]

01:08:12   right this is this is a case where we [TS]

01:08:13   are total opposites but nonetheless what [TS]

01:08:17   it what it means is like ideally what I [TS]

01:08:19   wanted to be able to tell my phone hey [TS]

01:08:20   listen phone between the time when i go [TS]

01:08:22   to bed and essentially lunchtime the [TS]

01:08:25   next day I don't want to hear from [TS]

01:08:27   anybody about anything right like I [TS]

01:08:29   don't want you to be I don't want there [TS]

01:08:31   to be badges I don't want any kind of [TS]

01:08:33   indication that anyone in the world is [TS]

01:08:36   trying to contact me leave all of that [TS]

01:08:38   stuff for the afternoon [TS]

01:08:40   when I can deal with it without burning [TS]

01:08:42   the most valuable part of my day [TS]

01:08:45   this is more than to not to stop right [TS]

01:08:46   this is like imagine that no [TS]

01:08:48   notifications that happened right but [TS]

01:08:52   here's the problem in the morning phone [TS]

01:08:55   i do want you to send me notifications [TS]

01:08:57   from some apps in particular right so I [TS]

01:09:02   want so for example I want do to be able [TS]

01:09:06   to send me notifications because i use [TS]

01:09:07   it for work timers and i use it for like [TS]

01:09:10   nudging timers about that go to the gym [TS]

01:09:12   buddy right like that that kind of thing [TS]

01:09:15   and i also want calendar to be able to [TS]

01:09:18   send me notifications and OmniFocus and [TS]

01:09:21   a couple of other things that i'm using [TS]

01:09:22   like to track stuff [TS]

01:09:25   oh + also my my exercise applications [TS]

01:09:28   like they need to send notifications for [TS]

01:09:30   various things like there's a whole [TS]

01:09:33   category of stuff that I do want [TS]

01:09:35   notifications for in the morning so [TS]

01:09:37   there's the option of totally shutting [TS]

01:09:39   down the phone and saying no [TS]

01:09:41   notifications is off the table like that [TS]

01:09:43   will not work that will not be really [TS]

01:09:46   effective and so I actually I have two [TS]

01:09:50   notifications now that remind me to do [TS]

01:09:54   the the the best payoff for me which is [TS]

01:09:56   i manually at night [TS]

01:09:59   flip the switch to turn off all [TS]

01:10:01   notifications from my message and I [TS]

01:10:04   don't turn it back on until the [TS]

01:10:07   afternoon [TS]

01:10:08   why could you not just put your phone [TS]

01:10:10   into airplane mode because it sounds [TS]

01:10:12   like all the notifications you want a [TS]

01:10:14   local notifications they're not all [TS]

01:10:17   local notifications [TS]

01:10:19   ok what one of the problems is due and [TS]

01:10:22   synchronizing timers across a bunch of [TS]

01:10:25   devices right I see ya there local once [TS]

01:10:28   they sink right exam their look their [TS]

01:10:31   local ones they have synced like I have [TS]

01:10:33   I have attempted to do this with [TS]

01:10:36   airplane mode and airplane mode gets [TS]

01:10:39   like most of the way there [TS]

01:10:42   yeah but not all of the way there and it [TS]

01:10:46   also totally cuts off the possibility of [TS]

01:10:49   emergency contact exactly it's too it's [TS]

01:10:51   it's it's 250 [TS]

01:10:53   airplane mode is good but it is really [TS]

01:10:56   draconian yeah and if you don't airplane [TS]

01:11:00   mode is like press the button to live [TS]

01:11:02   like it's the eighteen hundreds and [TS]

01:11:04   that's why this is like well yes i will [TS]

01:11:06   have quite a quiet morning if that's the [TS]

01:11:08   case but that that's too far and i [TS]

01:11:12   forget which iOS it was I think maybe [TS]

01:11:14   was iOS 9 but whatever was after the [TS]

01:11:16   watch came out i thought oh it's a total [TS]

01:11:19   no-brainer that Apple's going to [TS]

01:11:20   introduce greater levels of granularity [TS]

01:11:22   in terms of notification to iOS it was [TS]

01:11:24   one of the things like you know you [TS]

01:11:25   everyone likes to play the fun like [TS]

01:11:26   what's going to be here in the next iOS [TS]

01:11:29   release game like this is fun to play [TS]

01:11:31   and I was so confident about that I was [TS]

01:11:34   like oh no brainer increased [TS]

01:11:36   notification granularity and it's like [TS]

01:11:39   two three iterations later it hasn't [TS]

01:11:42   happened and I I feel like it i know i'm [TS]

01:11:46   a total corner case with this but [TS]

01:11:49   basically like even if Apple only [TS]

01:11:51   introduced the option to tell an app [TS]

01:11:55   that it is able to override do not [TS]

01:11:58   disturb [TS]

01:11:59   I think that would solve like eighty [TS]

01:12:00   percent of the corner cases that people [TS]

01:12:02   are concerned about because I think [TS]

01:12:04   they're there is a class of app that [TS]

01:12:05   people would want to be able to tell you [TS]

01:12:08   can override do not disturb and and that [TS]

01:12:11   would go that would go a long way like [TS]

01:12:13   in my dream world I would really love to [TS]

01:12:15   be able to set hours in the way that [TS]

01:12:17   slack does like slack lets you say like [TS]

01:12:19   this person will receive notifications [TS]

01:12:21   between these various hours i would love [TS]

01:12:23   to be able to do that for all of the [TS]

01:12:25   apps but I don't know I i know i'm a bit [TS]

01:12:28   of an edge case with this but I feel [TS]

01:12:30   like do not disturb is getting a little [TS]

01:12:31   creepy feeling like it it feels like [TS]

01:12:34   this was made for a much simpler device [TS]

01:12:38   a long time ago and it also has some [TS]

01:12:42   some weird unexpected behavior about [TS]

01:12:44   like setting alarm is like a little [TS]

01:12:46   alarm seem to be able to override do not [TS]

01:12:48   disturb and that it's it's just it's a [TS]

01:12:52   little showing its age I think the alarm [TS]

01:12:55   thing makes sense to me because one of [TS]

01:12:58   the primary use cases for do not disturb [TS]

01:13:00   even the icon displays it is feel fun [TS]

01:13:03   not to make any noise when you sleep of [TS]

01:13:05   course of course [TS]

01:13:06   so alarms half [TS]

01:13:07   to override it right but what I mean is [TS]

01:13:09   like what are user expects that an alarm [TS]

01:13:12   override that like I think Apple makes [TS]

01:13:14   the correct choice here right obviously [TS]

01:13:15   alarm should override do not disturb but [TS]

01:13:18   it does mean that do not disturb is not [TS]

01:13:20   is not like a perfect system all right [TS]

01:13:22   that there's something weird is going on [TS]

01:13:24   there and I also always wondered because [TS]

01:13:26   the app that I use to track my sleep is [TS]

01:13:28   somehow able to get through the Do Not [TS]

01:13:30   Disturb notifications I think because [TS]

01:13:32   it's running a recording I guess [TS]

01:13:34   pretending to record all night but it's [TS]

01:13:36   not really doing anything but whatever [TS]

01:13:38   it is it's able to make my phone beep [TS]

01:13:41   and wake me up in the morning like [TS]

01:13:42   through the Do Not Disturb so I just [TS]

01:13:45   like this there's just a couple of weird [TS]

01:13:46   cases like how this is this is sort of [TS]

01:13:48   unexpected behavior if I sit down and [TS]

01:13:50   think it through [TS]

01:13:51   it's in the same way that like an alarm [TS]

01:13:53   will play when the mute switch is on [TS]

01:13:55   hmm ok that's interesting i don't know [TS]

01:13:58   that it's the same ideas like they made [TS]

01:14:00   the choice because people use their [TS]

01:14:02   phones when they go to sleep and my [TS]

01:14:04   phone is always muted my phone is always [TS]

01:14:06   needed and always in do not deserve I [TS]

01:14:09   brought my phone very weirdly i do the [TS]

01:14:11   exact same thing with the sound is [TS]

01:14:12   always mute [TS]

01:14:12   it's never it's never not mute always [TS]

01:14:15   muted always in terms there but Dana's [TS]

01:14:18   is even more nuclear she just anything [TS]

01:14:20   have vibrate on our phone which seems [TS]

01:14:22   crazy to me [TS]

01:14:23   okay why would you but yeah each to [TS]

01:14:26   their own it seems like everybody runs [TS]

01:14:28   their phones and their weird little way [TS]

01:14:30   the notifications thing is concerning to [TS]

01:14:33   me because I think Apple made a big [TS]

01:14:34   change with iOS 10 which I really do not [TS]

01:14:37   like there was an option to show [TS]

01:14:39   notifications grouped by application [TS]

01:14:40   and/or just all notifications [TS]

01:14:42   chronologically movement they took away [TS]

01:14:45   the grouping by application which I [TS]

01:14:48   cannot even talk about how upset this [TS]

01:14:50   makes me because I i used to use my [TS]

01:14:54   notification center is kind of like a [TS]

01:14:56   dashboard of what's going on in my day [TS]

01:14:59   and I will clear off certain [TS]

01:15:00   notifications as they were not needed [TS]

01:15:03   and sometimes that would be an entire [TS]

01:15:04   applications notifications but i would [TS]

01:15:06   still leave certain things on there [TS]

01:15:08   because they're a reminder of what's [TS]

01:15:09   left to be done you know it's like an [TS]

01:15:11   extra things that carries your email [TS]

01:15:12   inbox like the other things that come in [TS]

01:15:14   today to get dealt with yet [TS]

01:15:16   here are the tasks you haven't cleared [TS]

01:15:17   off yet here's the messages you need to [TS]

01:15:19   reply [TS]

01:15:20   we can't do that anymore because it's [TS]

01:15:21   like if you've got 12 emails you have a [TS]

01:15:24   clear them all off singly you clear the [TS]

01:15:26   entire days worth of notifications and [TS]

01:15:29   if it frustrates me no end and that's [TS]

01:15:32   where like a choice like that taking [TS]

01:15:34   away for a feature like that genuinely [TS]

01:15:37   makes me feel like we're not going to [TS]

01:15:39   get more granular forget notification [TS]

01:15:40   support in the near future I really just [TS]

01:15:42   don't see it because they've I believe [TS]

01:15:45   regressed notifications they've taken [TS]

01:15:47   away an option I can't imagine them [TS]

01:15:50   adding more mmm III don't use [TS]

01:15:53   Notification Center very much but I did [TS]

01:15:56   one of the old episodes i mentioned that [TS]

01:15:58   i do have one of my ipad set up so that [TS]

01:16:02   i could pull down the notification [TS]

01:16:03   center and and use it similarly to the [TS]

01:16:05   way that you do like let me just get an [TS]

01:16:07   overview of all of the notifications [TS]

01:16:09   that I've seen and I had to stop using [TS]

01:16:13   it after they made this change because [TS]

01:16:14   like this is just totally useless to me [TS]

01:16:16   like it's like necklaces by application [TS]

01:16:18   yeah it's just like here's a bunch of [TS]

01:16:20   random stuff that came in random orders [TS]

01:16:23   and like this is not this is not helpful [TS]

01:16:25   like I don't actually care that I got an [TS]

01:16:27   iMessage after an email from a VIP like [TS]

01:16:30   this is irrelevant to make right what I [TS]

01:16:32   want to see our emails I messages slack [TS]

01:16:36   messages grouped by application i don't [TS]

01:16:38   i don't just want to see it all spread [TS]

01:16:39   out throughout the day and so yeah I [TS]

01:16:42   think I agree with you that if I found [TS]

01:16:43   that a concerning change like okay I [TS]

01:16:47   think you don't have enough granularity [TS]

01:16:49   in the way a person can handle [TS]

01:16:50   notifications and this is not a feature [TS]

01:16:53   that I use a lot but the fact that you [TS]

01:16:55   have removed it is concerning to me and [TS]

01:16:58   I know like I just been thinking about [TS]

01:17:00   the notifications a bunch because i'm [TS]

01:17:03   really trying to it's actually kind of [TS]

01:17:06   trying to write like a little bit of an [TS]

01:17:08   article about the fussy way that i set [TS]

01:17:10   up my own notifications and just trying [TS]

01:17:12   to really like sit down and make the [TS]

01:17:16   system as perfect as I can make it be [TS]

01:17:19   and and like right out okay here are all [TS]

01:17:22   of the cases under which i want to [TS]

01:17:23   receive a notification from from this or [TS]

01:17:25   that like what am I going to do and it [TS]

01:17:27   just made me aware of even looking at my [TS]

01:17:29   phone where I feel like I run a pretty [TS]

01:17:31   clean phone [TS]

01:17:32   here to most people but like man [TS]

01:17:34   scrolling through that notification tab [TS]

01:17:35   its forever law right there's just so [TS]

01:17:39   many things that could potentially send [TS]

01:17:41   you notifications and it just it doesn't [TS]

01:17:44   feel like like there really is enough [TS]

01:17:49   there to manage all of the different [TS]

01:17:54   kinds of urgency these various apps can [TS]

01:17:57   represent like I think a great case for [TS]

01:18:00   the like a nap should be able to [TS]

01:18:01   override do not disturb is the [TS]

01:18:03   increasing world of home monitoring [TS]

01:18:05   equipment right like I'm sure that like [TS]

01:18:09   there are people out there who would [TS]

01:18:10   want a notification if their front door [TS]

01:18:12   opened [TS]

01:18:13   if they were traveling even if their [TS]

01:18:15   phone wasn't do not disturb right like I [TS]

01:18:17   want to know if my canary home security [TS]

01:18:20   camera has detected an intruder [TS]

01:18:23   exactly that is the most important [TS]

01:18:25   notification in my life right and to [TS]

01:18:29   like there should be a way to say like I [TS]

01:18:32   want this to overwrite do not disturb [TS]

01:18:33   and yes do not disturb is mostly used [TS]

01:18:35   for sleeping but not exclusively for [TS]

01:18:38   sleeping and so it just feels like this [TS]

01:18:42   is really a thing that that would be [TS]

01:18:44   beneficial because the range of apps on [TS]

01:18:47   your phone can represent a tremendous [TS]

01:18:50   range of of urgency to you and and yes i [TS]

01:18:54   think that that's that's a that's a [TS]

01:18:56   great example like if if the canary can [TS]

01:18:58   know there's an unrecognized face in [TS]

01:19:00   your house like you want to know [TS]

01:19:01   immediately right and you want to be [TS]

01:19:03   able to specify that I would just let [TS]

01:19:05   you get to this in your own time [TS]

01:19:07   yeah sure I'll be fine don't worry buddy [TS]

01:19:10   you know it'll it'll come through [TS]

01:19:12   eventually when you wake up [TS]

01:19:13   it's frustrating but i mean this is this [TS]

01:19:16   is perhaps a whole other topic for a [TS]

01:19:18   hole at the time but since since Apple [TS]

01:19:19   does seem to be in a like let's remove [TS]

01:19:22   all of the things mood yeah I'm not [TS]

01:19:26   exactly hoping for you know at this this [TS]

01:19:30   relatively insignificant to apple thing [TS]

01:19:33   of like increased notification [TS]

01:19:34   granularity we're busy getting rid of [TS]

01:19:37   all the stuff at apple i could they're [TS]

01:19:39   not going to add anything so I'm not [TS]

01:19:41   holding out for that but I do [TS]

01:19:43   I do find it frustrating the conflict [TS]

01:19:45   between notifications from people in the [TS]

01:19:48   outside world and notifications from me [TS]

01:19:50   to myself and my desire to split that [TS]

01:19:53   over the day into two separate zones [TS]

01:19:56   like I just I just can't do that as [TS]

01:19:58   cleanly as I would want i can clearly [TS]

01:20:00   see the real frustration in this is that [TS]

01:20:04   they are two completely separate types [TS]

01:20:09   of notification who they are things set [TS]

01:20:12   by you and people trying to contact you [TS]

01:20:14   don't think there is a clean divided and [TS]

01:20:18   and that's why I can see why this would [TS]

01:20:20   be so frustrating blue i would also want [TS]

01:20:23   to be able to specify different people [TS]

01:20:28   as being more or less importance in [TS]

01:20:30   their ability to perfect to reach me [TS]

01:20:32   yeah it's it's like they do it a little [TS]

01:20:35   put but not really enough and i just [TS]

01:20:39   think that there's a lot of space to do [TS]

01:20:42   more stuff here but I'm not expecting [TS]

01:20:43   any of it today show is brought to you [TS]

01:20:46   by blue apron blue aprons mission is to [TS]

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01:21:49   produce is source from farms that [TS]

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01:22:20   recipes like roasted pork and braised [TS]

01:22:21   cabbage with barley and glazed apples [TS]

01:22:23   thai green coconut curry with sweet [TS]

01:22:25   potato judgment rice brown butter and [TS]

01:22:28   chestnut naki with Brussels sprouts and [TS]

01:22:30   pea shoot salad [TS]

01:22:31   check out this week's menu and get three [TS]

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01:22:43   blue apron so don't wait for the blue [TS]

01:22:44   apron dot-com / cortex today and we [TS]

01:22:46   thank the apron for their support of [TS]

01:22:48   this show and relay event [TS]

01:22:50   blue apron a better way to cook so we [TS]

01:22:54   are both macbook adorable owners and [TS]

01:22:57   users now i'm going to be using my [TS]

01:22:59   macbook adorable to edit this actual [TS]

01:23:01   episode because i'm going to be heading [TS]

01:23:03   over to cortex cottage after we record [TS]

01:23:06   today you've had yours for longer than [TS]

01:23:09   mine and as I'm trying to get used to a [TS]

01:23:12   little bit more i'm interested in [TS]

01:23:13   understanding what challenges or [TS]

01:23:15   opportunities in a lie ahead of me so [TS]

01:23:17   how are you finding good time with them [TS]

01:23:19   with the mocha door now you've had it [TS]

01:23:21   for like five months at this point [TS]

01:23:24   yeah i was using my macbook adorable [TS]

01:23:27   just a couple weeks ago and it's [TS]

01:23:30   actually in the middle of editing a [TS]

01:23:32   podcast and it blipped off and died just [TS]

01:23:40   just [TS]

01:23:42   right in the middle of using it with [TS]

01:23:44   like up with like a funny little pop [TS]

01:23:46   sound and a strange electronic smell [TS]

01:23:49   that's fine [TS]

01:23:51   haha and completely died [TS]

01:23:56   well you know what day this was mike [TS]

01:24:00   what day was this this was literally the [TS]

01:24:04   morning of the announcement of the new [TS]

01:24:07   macbook pros so what you're telling me [TS]

01:24:12   was that your macbook adorable guide on [TS]

01:24:16   the day I bought mine haha didn't [TS]

01:24:23   realize that was the same day I ball on [TS]

01:24:25   the day that they announced the macbook [TS]

01:24:26   pro you do what I was gonna do that day [TS]

01:24:32   we've spoken about this [TS]

01:24:33   you knew that I was making my decision [TS]

01:24:36   that day you shot maybe just told me I [TS]

01:24:41   think it didn't cross my mind I was busy [TS]

01:24:42   that day with something i can write a [TS]

01:24:45   while you're editing your podcast a [TS]

01:24:46   sense yea our guess that's right of [TS]

01:24:49   course of course i forgot i wasn't i was [TS]

01:24:51   in a real rush and I have headed up [TS]

01:24:54   having to like switch locations and get [TS]

01:24:57   home to my imac and however i was [TS]

01:24:59   watching the show I was watching the [TS]

01:25:01   event in mute on my computer while i was [TS]

01:25:05   actually busy editing the podcast I need [TS]

01:25:07   to finish up by a particular time [TS]

01:25:10   ok that had the the event in the [TS]

01:25:13   background just silently playing as i [TS]

01:25:15   was trying to get on my main machine [TS]

01:25:17   that's not good man [TS]

01:25:18   yeah yeah it wasn't good it wasn't good [TS]

01:25:22   and the people and Apple did a little [TS]

01:25:25   shrug emoji when I brought it in just [TS]

01:25:28   like what's going on with this machine [TS]

01:25:30   think there's nothing we can do to fix [TS]

01:25:31   this like we have no idea what happened [TS]

01:25:34   and so long story short like I wasn't I [TS]

01:25:37   was trying to figure out like what am I [TS]

01:25:38   gonna do what am I gonna do about this [TS]

01:25:41   I guess I wasn't quite like I'm going to [TS]

01:25:43   just replace this machine I was always [TS]

01:25:46   trying to figure out what was going to [TS]

01:25:47   do if you've got one of those macbook [TS]

01:25:49   pro cgpgrey that's exactly what happens [TS]

01:25:52   off for God's sake why do you do [TS]

01:25:54   this to me you let me down on his part [TS]

01:25:58   I've never would've loved this machine I [TS]

01:26:01   would have bought the magnet program you [TS]

01:26:03   you let me down this path you stood [TS]

01:26:06   behind me an Apple store in San [TS]

01:26:08   Francisco and told me it was the [TS]

01:26:10   computer for me we've had conversations [TS]

01:26:12   since that point about optimizing for [TS]

01:26:15   thinness optimized for lightness you [TS]

01:26:18   drilled into me this idea that my [TS]

01:26:20   computer had to be the thinnest and [TS]

01:26:22   lightest that it had to be now yours [TS]

01:26:24   exploded i bought one and then you put [TS]

01:26:27   the new one [TS]

01:26:28   yeah that's what happened what did you [TS]

01:26:30   buy [TS]

01:26:31   well this was all sort of like I just [TS]

01:26:34   need to preface this by saying this but [TS]

01:26:35   this was all very last minute I was I [TS]

01:26:38   was really just going to kind of leave [TS]

01:26:40   it for a while because i'm in the [TS]

01:26:41   situation of I don't really need a [TS]

01:26:46   laptop and I think essentially i didn't [TS]

01:26:52   think that i need to get it but it turns [TS]

01:26:54   out that I've actually ended up doing [TS]

01:26:55   far more traveling than i expected to [TS]

01:26:58   and i'm going to be doing some more [TS]

01:27:00   traveling and I was like oh actually I [TS]

01:27:01   need to get a laptop right now because [TS]

01:27:03   there was a trip i was doing and I need [TS]

01:27:05   to have a machine to edit a podcast for [TS]

01:27:06   a deadline so it's like okay well what [TS]

01:27:08   am I gonna do [TS]

01:27:09   and so what i have is i have a macbook [TS]

01:27:12   pro on a trial run this this is what i'm [TS]

01:27:17   doing is i'm giving this one a trial run [TS]

01:27:19   and I got the 13 inch machine the [TS]

01:27:24   version with the touch bar all this are [TS]

01:27:27   you doing this [TS]

01:27:28   this is what happens now see this is so [TS]

01:27:30   this is unacceptable now why is it why [TS]

01:27:32   you should buy that one [TS]

01:27:34   there's no point why did you do that why [TS]

01:27:36   are you so angry at something you pushed [TS]

01:27:40   me into you very very why did you buy [TS]

01:27:46   the one with the touch ball [TS]

01:27:47   you don't need that it was it was in the [TS]

01:27:50   store like I literally just wanted the [TS]

01:27:51   stories like what what computers do you [TS]

01:27:53   have I need a computer right now but [TS]

01:27:55   they also have the one without the [TS]

01:27:56   time-traveling 12 however they saw CIO [TS]

01:28:00   for what they want [TS]

01:28:01   you have more of the ones with the boxes [TS]

01:28:03   this very moment [TS]

01:28:05   no i have not happy and the guy was like [TS]

01:28:08   oh we have the ones with the buttons and [TS]

01:28:10   we have the one with the touch bar just [TS]

01:28:11   came in this morning I was like oh [TS]

01:28:12   really ok let me try that one that's how [TS]

01:28:14   the conversation went [TS]

01:28:15   mmm there was no like what I want to try [TS]

01:28:19   the world with touch bar that didn't [TS]

01:28:20   enter your head at any point [TS]

01:28:22   oh yeah i would like to try and decided [TS]

01:28:23   to sight unseen go for a computer of a [TS]

01:28:27   new interaction paradigm you do not use [TS]

01:28:29   that sounds like something you would [TS]

01:28:30   make that decision to do know you saw [TS]

01:28:32   the new shiny thing and then decide not [TS]

01:28:34   to buy that because what you're gonna [TS]

01:28:36   done was just go well I had a bad [TS]

01:28:38   macbook i'll just get another one of [TS]

01:28:39   those yeah i could have gotten another [TS]

01:28:41   macbook that like that that is totally [TS]

01:28:43   there's totally an option right I felt [TS]

01:28:45   like I let me just let me try this thing [TS]

01:28:47   because they're there was a single [TS]

01:28:54   problem with the the macbook adorable [TS]

01:28:58   that was an issue for me which was that [TS]

01:29:01   I couldn't edit podcasts consistently at [TS]

01:29:04   2x that i think it's it's it it's a [TS]

01:29:09   problem with logic is the macbook [TS]

01:29:11   adorable when i first got it could do [TS]

01:29:13   podcasts with logic at 2x but then there [TS]

01:29:16   was some update and and whatever they [TS]

01:29:20   changed the macbook adorable couldn't [TS]

01:29:23   handle it so if I set it to two x it [TS]

01:29:25   would crap out to be honest that that [TS]

01:29:28   really does seem like something that [TS]

01:29:29   would push that machine more than it is [TS]

01:29:32   comfortable it is a rich asking a lot [TS]

01:29:35   then because that is the ER using a pro [TS]

01:29:37   lap on a machine that has no fan and [TS]

01:29:41   then you're saying do everything you're [TS]

01:29:43   doing twice as fast for him exactly like [TS]

01:29:46   it's it's it's really not fair and I [TS]

01:29:49   never do this [TS]

01:29:50   so that's one good thing I really ok [TS]

01:29:52   that's interesting since that's the [TS]

01:29:53   difference in our workforce yeah I am I [TS]

01:29:55   am constantly editing it 2x but we ended [TS]

01:30:00   differently though right yeah that's [TS]

01:30:01   true i only ever do like these first run [TS]

01:30:04   it's where I have to listen to [TS]

01:30:06   everything and fine-tune I never do [TS]

01:30:09   these like pass-throughs that you do [TS]

01:30:11   yeah so this is part of my work clothes [TS]

01:30:14   I want to do [TS]

01:30:15   really fast pass throughs to hear stuff [TS]

01:30:18   and even when i do final edits there are [TS]

01:30:21   sections where I know I can listen to [TS]

01:30:24   this at 2x + and just try to fix a few [TS]

01:30:26   little minor things I don't have to [TS]

01:30:27   listen to this an actual speed [TS]

01:30:29   yeah so the 2x is really important to me [TS]

01:30:30   and whatever was in the last update with [TS]

01:30:33   logic like it just couldn't handle it [TS]

01:30:35   and it would crap out and I found that [TS]

01:30:37   really frustrating and then you pop the [TS]

01:30:39   processor and maybe that's actually what [TS]

01:30:42   it was because I didn't keep forgetting [TS]

01:30:44   and try like crank it up to 2x and then [TS]

01:30:47   the machine would crap out of me like [TS]

01:30:48   okay like a grind it back down to 1.2 [TS]

01:30:51   and feel like I was you know a snail [TS]

01:30:53   editing my podcast maybe that is [TS]

01:30:55   actually what broke whatever was inside [TS]

01:30:57   there I never made that connection but [TS]

01:31:00   you may very well be right that i fried [TS]

01:31:02   some circuit by trying to the podcast [TS]

01:31:04   that 2x constantly never do something [TS]

01:31:08   seriously them you know I don't know [TS]

01:31:09   enough about how this stuff works but [TS]

01:31:11   like this thing it just gets hot that's [TS]

01:31:13   all it does this all again to it gets [TS]

01:31:16   very hot but nonetheless i was seriously [TS]

01:31:19   considering do i replace this machine or [TS]

01:31:23   do I try the pro and this is why like I [TS]

01:31:25   feel very solidly that like I have the [TS]

01:31:27   pro on a kind of trial right now I'm [TS]

01:31:29   just seeing how it is i'm trying to use [TS]

01:31:32   it a bunch i did use it while traveling [TS]

01:31:34   and there's a lot to not like about that [TS]

01:31:39   machine but I'm trying to figure out [TS]

01:31:41   like water what are the trade-offs here [TS]

01:31:43   that I'm willing that I'm willing to pay [TS]

01:31:46   right like is there's always going to be [TS]

01:31:48   a trade-off and with the adorable the [TS]

01:31:51   trade-off is it will take me longer to [TS]

01:31:53   edit podcasts but am I willing am I [TS]

01:31:58   willing to take that versus with the [TS]

01:32:01   13-inch macbook pro the increased size [TS]

01:32:05   and weight of the device like is is this [TS]

01:32:08   the thing that I'm willing to do the [TS]

01:32:10   trade off and i don't know i don't know [TS]

01:32:12   one of the biggest trade-offs of this [TS]

01:32:14   machine-like of this macbook pro doesn't [TS]

01:32:17   affect you [TS]

01:32:18   which is supports the changes in the [TS]

01:32:21   port's because you've lived that life [TS]

01:32:22   already yeah that is true for anything [TS]

01:32:24   you have now have more right you've [TS]

01:32:27   lived the life of one [TS]

01:32:28   USBC port for a long time now you have [TS]

01:32:31   four from the ball three ports which are [TS]

01:32:32   better ports and you have four of them [TS]

01:32:34   right so that's probably know that is [TS]

01:32:36   this isn't an issue for you this part [TS]

01:32:38   yeah I could record a podcast and [TS]

01:32:40   charged at the same time what i can do [TS]

01:32:43   that because i took a trip down to [TS]

01:32:44   Duncan town haha that's right you don't [TS]

01:32:49   always know when you need to go to [TS]

01:32:50   donegal town right that's part of the [TS]

01:32:52   front what so here's my solution i have [TS]

01:32:55   a thing that anchor make where it's like [TS]

01:32:58   USB pass-through for power so that just [TS]

01:33:01   never comes off the power cable my power [TS]

01:33:04   cable has a permanent dongle attached to [TS]

01:33:06   it [TS]

01:33:07   we have four USB ports on it now look at [TS]

01:33:10   you mr. fancy pants so I never have to [TS]

01:33:12   make that that trade-off through the [TS]

01:33:14   mirror of donegal town so what don't you [TS]

01:33:16   like about the magnet programs and put [TS]

01:33:18   the white and thickness because I [TS]

01:33:20   because I i have handled them i went to [TS]

01:33:22   the store and pick them up [TS]

01:33:23   I haven't seen or touched by yet but the [TS]

01:33:25   one without which is like the same [TS]

01:33:26   thickness the same something like that [TS]

01:33:28   kind of thing and I picked up was like [TS]

01:33:29   not this is this is too heavy and too [TS]

01:33:31   thick i get this is this is not what I'm [TS]

01:33:34   looking for because you had goaded me [TS]

01:33:36   into getting the macbook ok now we are [TS]

01:33:39   using provocative language by saying I [TS]

01:33:40   go did you [TS]

01:33:41   you stood behind me in a store right you [TS]

01:33:44   were whispering buy it in my ear that is [TS]

01:33:48   literally true and it was the correct [TS]

01:33:50   decision i don't know how much more you [TS]

01:33:53   can go to somebody into the position now [TS]

01:33:55   it's not going its guiding right this [TS]

01:33:58   totally different totally different guy [TS]

01:34:01   on you towards the correct decision but [TS]

01:34:04   no you you are right that it's it's it's [TS]

01:34:07   a funny thing but boy picking up the [TS]

01:34:09   macbook pro after having used that tiny [TS]

01:34:13   little adorable [TS]

01:34:14   it feels like it might as well be that [TS]

01:34:16   old 17 inch computer that Apple used to [TS]

01:34:18   make it it is significantly heavier and [TS]

01:34:23   significantly thicker and and that is by [TS]

01:34:25   far and away the thing that I like about [TS]

01:34:27   at least because if I'm using a computer [TS]

01:34:31   while traveling i'm using it up for very [TS]

01:34:34   specific circumstances and it's like I'm [TS]

01:34:37   i need to edit something and that's what [TS]

01:34:40   I'm going to use it for and like [TS]

01:34:42   I don't necessarily want to can't carry [TS]

01:34:44   around a heavier device [TS]

01:34:46   the other thing that I've noticed with [TS]

01:34:49   it because I've been trying to use it to [TS]

01:34:50   get a real sense of like what do I think [TS]

01:34:51   about this machine is good behind is the [TS]

01:34:56   battery life all over the place like it [TS]

01:34:59   is it is not a machine I would ever want [TS]

01:35:03   to have to use without it being plugged [TS]

01:35:05   in this is a a common complaint but not [TS]

01:35:09   a consistent complained of this machine [TS]

01:35:12   blue it's it's been no one seems to [TS]

01:35:14   really nail down what's going on here [TS]

01:35:16   but the battery life tests and stuff [TS]

01:35:19   from the reviews are all over the map [TS]

01:35:21   huh that's interesting to hear that [TS]

01:35:23   that's very interesting to hear some [TS]

01:35:25   people found it amazing [TS]

01:35:26   some people found abysmal yeah I i will [TS]

01:35:28   put it at seemingly very inconsistent is [TS]

01:35:33   what I feel like I i spent the other day [TS]

01:35:35   just trying to get it get a sense of it [TS]

01:35:37   I was doing what I would regard as [TS]

01:35:38   pretty light work which is I had Ulysses [TS]

01:35:42   open and Evernote and I was doing some [TS]

01:35:44   writing and some researching and from [TS]

01:35:47   fully charged down to the little battery [TS]

01:35:50   warning i think i got like four hours [TS]

01:35:51   out of the thing and it's like this is [TS]

01:35:54   this seems like a pretty bad Patrick [TS]

01:35:56   life [TS]

01:35:57   no way he looks like i don't i don't [TS]

01:35:59   feel like i'm really stressing machines [TS]

01:36:01   like you have to know you're updating [TS]

01:36:02   text files in dropbox and you know [TS]

01:36:06   whatever the hell Evernote does you know [TS]

01:36:09   not making enough notebooks like [TS]

01:36:11   whatever its busy doing a and it doesn't [TS]

01:36:14   seem like i should be dropping the [TS]

01:36:15   battery this much but I but it totally [TS]

01:36:17   was and then wondering like is it the [TS]

01:36:19   touch bar like is that is that what's [TS]

01:36:20   causing this to happen like I don't know [TS]

01:36:21   touch bar seems to like to shut itself [TS]

01:36:24   off whenever it possibly can [TS]

01:36:25   I don't know it's it's it's a it's a [TS]

01:36:28   funny it's a funny little machine i [TS]

01:36:31   think when it is plugged in [TS]

01:36:35   it's totally fine [TS]

01:36:38   it's it's heavier than i would want like [TS]

01:36:42   using it traveling when it's just [TS]

01:36:44   sitting on the desk and I have it [TS]

01:36:46   plugged in and i'm using it under those [TS]

01:36:47   circumstances I was aware of i'm glad to [TS]

01:36:51   have this machine [TS]

01:36:52   me now it's clearly more powerful and [TS]

01:36:56   even just a little bit of screen real [TS]

01:36:59   estate increase is helpful and nice i [TS]

01:37:02   like I was playing around with adobe [TS]

01:37:04   after effects and and that is that is a [TS]

01:37:06   case where like boy having a little bit [TS]

01:37:08   of a bigger screen really does make a [TS]

01:37:10   difference if i'm doing any kind of [TS]

01:37:12   animation work on this but if I'm using [TS]

01:37:14   it away from a power cable or when I'm [TS]

01:37:17   actually packing it in my bag then I [TS]

01:37:19   don't like it so much so i'm not i'm not [TS]

01:37:22   quite sure what I think of this thing [TS]

01:37:23   yet but i felt the need to tell you [TS]

01:37:26   since you're always like hey aren't we [TS]

01:37:28   macbook adorable buddies like well maybe [TS]

01:37:31   maybe not [TS]

01:37:33   I don't know I very much enjoyed using [TS]

01:37:36   my macbook adorable so far I've added a [TS]

01:37:39   few podcasts on it [TS]

01:37:40   Lou but now i guess i'll just wait for [TS]

01:37:43   it apart court xmas is nearly upon us [TS]

01:37:47   Lou the annual biannual tri-annual [TS]

01:37:52   through the scepter annual right itself [TS]

01:37:54   from the annual have the annual court [TS]

01:37:56   xmas is nearly upon us if the original [TS]

01:37:59   court xmas happened over the Christmas [TS]

01:38:02   period who and it is it is coming it's [TS]

01:38:06   coming fast and has proved so popular it [TS]

01:38:08   happens many times a year [TS]

01:38:10   yep at least in my head exactly exactly [TS]

01:38:13   ok so i would like to do something [TS]

01:38:15   special for our final episode of the [TS]

01:38:18   year which is next episode who I would [TS]

01:38:21   like to do in all ask cortex episode who [TS]

01:38:24   so i would like our listeners to tweet [TS]

01:38:28   us using the hashtag ask latex or leave [TS]

01:38:32   comments in the reddit that our [TS]

01:38:34   questions and you can address them to me [TS]

01:38:35   in the reddit so i'll see them all and [TS]

01:38:38   i'm going to collect up a host of really [TS]

01:38:40   interesting questions from our listeners [TS]

01:38:41   to round out 2016 with so send them in [TS]

01:38:45   and we'll talk about the next time [TS]