The Talk Show

00:00:00 ◼   ► a question for you never even occurred [TS]

00:00:01 ◼   ► to me until I so I think a couple weeks [TS]

00:00:05 ◼   ► ago Africa who was down ripple or [TS]

00:00:07 ◼   ► somebody you know and I our little [TS]

00:00:09 ◼   ► circle somebody tweeted something or [TS]

00:00:11 ◼   ► link to it like dude you keep orange [TS]

00:00:12 ◼   ► juice in your house and I thought that [TS]

00:00:15 ◼   ► was universal I grew up my family we [TS]

00:00:17 ◼   ► always had our shoes [TS]

00:00:18 ◼   ► alright yeah i can't i'm not important [TS]

00:00:22 ◼   ► if I don't have my glass of orange juice [TS]

00:00:24 ◼   ► in the morning you know not today can't [TS]

00:00:26 ◼   ► start right I temple [TS]

00:00:28 ◼   ► yeah to me it's more important than [TS]

00:00:29 ◼   ► coffee because it's a I could go out and [TS]

00:00:32 ◼   ► get a coffee [TS]

00:00:33 ◼   ► like if I if we run out orange juice [TS]

00:00:35 ◼   ► that is to me it's like a regular I i [TS]

00:00:37 ◼   ► will just immediately put on a coat and [TS]

00:00:39 ◼   ► go go buy a jug orange juice and I'll [TS]

00:00:41 ◼   ► come back in the house and amy will be [TS]

00:00:43 ◼   ► like one you tell me you're going to [TS]

00:00:44 ◼   ► store i have a whole list of shit that I [TS]

00:00:46 ◼   ► mean I DIY don't know about that stuff [TS]

00:00:48 ◼   ► but i need orange right Angela Merkel [TS]

00:00:51 ◼   ► emergencies must be dealt with right and [TS]

00:00:55 ◼   ► I'll tell you what and growing up at we [TS]

00:00:57 ◼   ► did not have I mean my parents weren't [TS]

00:01:00 ◼   ► you know like I didn't have like a super [TS]

00:01:03 ◼   ► expensive sneakers sometimes we buy [TS]

00:01:05 ◼   ► store brand soda pop or something like [TS]

00:01:08 ◼   ► that we don't have a lot of soda but [TS]

00:01:09 ◼   ► yeah if we did we would but I tell you [TS]

00:01:12 ◼   ► what one thing my parents have never I [TS]

00:01:15 ◼   ► mean this is from the earliest aids i [TS]

00:01:16 ◼   ► can remember onward have never cheated [TS]

00:01:19 ◼   ► on is orange juice always not from [TS]

00:01:23 ◼   ► concentrate [TS]

00:01:24 ◼   ► oh we my mom used to make this stuff [TS]

00:01:26 ◼   ► from concentrate and and you know that [TS]

00:01:28 ◼   ► was ok but you know we got the real [TS]

00:01:32 ◼   ► stuff i tell i take it back when I was [TS]

00:01:34 ◼   ► really little I mean we're talking in [TS]

00:01:36 ◼   ► the seventies we did we had to throw yet [TS]

00:01:38 ◼   ► you buy frozen orange juice in a and I [TS]

00:01:40 ◼   ► can and then you [TS]

00:01:42 ◼   ► you don reconstituted yourself right [TS]

00:01:44 ◼   ► that and yeah you pull it out of the [TS]

00:01:46 ◼   ► freezer and crack it open and right but [TS]

00:01:49 ◼   ► I had that we had to wait for to kind of [TS]

00:01:51 ◼   ► dissolve and melt and everything we can [TS]

00:01:53 ◼   ► get up you know that that was added to [TS]

00:01:57 ◼   ► you you know the emergency of being out [TS]

00:01:58 ◼   ► of orange juice right yeah the Terran [TS]

00:02:00 ◼   ► wait for the stuff to melt and [TS]

00:02:02 ◼   ► eventually ok we can have artists use my [TS]

00:02:04 ◼   ► help I i love orange juice but i just [TS]

00:02:08 ◼   ► also here's the reason i thought about [TS]

00:02:09 ◼   ► it is a i bought the about the Florida's [TS]

00:02:13 ◼   ► natural [TS]

00:02:13 ◼   ► brand here i'm enjoying some as as we [TS]

00:02:17 ◼   ► record to show it occurs to me though [TS]

00:02:19 ◼   ► all the orange juice i buy is from [TS]

00:02:21 ◼   ► Florida but you live in orange county [TS]

00:02:24 ◼   ► california right right and so when you [TS]

00:02:26 ◼   ► buy our shoes at the supermarket it [TS]

00:02:28 ◼   ► doesn't come from Florida does it [TS]

00:02:30 ◼   ► it used to not come from Florida but a [TS]

00:02:33 ◼   ► orange county right now you're you're [TS]

00:02:35 ◼   ► hard-pressed to find an orange tree and [TS]

00:02:37 ◼   ► in this county anymore until all the the [TS]

00:02:41 ◼   ► orange groves have been torn down and [TS]

00:02:44 ◼   ► replaced with housing really yeah it's a [TS]

00:02:49 ◼   ► there are there are as you go in land [TS]

00:02:52 ◼   ► you know get away from the beach a bit [TS]

00:02:55 ◼   ► yeah there's there's still a lot of [TS]

00:02:57 ◼   ► organ not not enough to produces [TS]

00:03:00 ◼   ► significant I don't think so i've seen a [TS]

00:03:01 ◼   ► lot of the stuff that we get is it says [TS]

00:03:05 ◼   ► you know from Florida oranges arm [TS]

00:03:08 ◼   ► yeah it's not is not picking industry in [TS]

00:03:11 ◼   ► California it once was [TS]

00:03:12 ◼   ► this is does it take is going up it was [TS]

00:03:14 ◼   ► that way doesn't touch a nerve a little [TS]

00:03:16 ◼   ► bit yeah I mean you know growing up as a [TS]

00:03:19 ◼   ► kid we used to have orange groves were [TS]

00:03:22 ◼   ► perfect place that wars right right now [TS]

00:03:25 ◼   ► there's also two rotten oranges lying on [TS]

00:03:27 ◼   ► the ground cover you can take you can [TS]

00:03:31 ◼   ► take cover and there's unlimited amma [TS]

00:03:32 ◼   ► exactly it on its side and then and you [TS]

00:03:35 ◼   ► know there's rows and rows and rows of [TS]

00:03:37 ◼   ► these trees it was just you know we [TS]

00:03:38 ◼   ► could spend hours on the orange groves [TS]

00:03:40 ◼   ► you know you could probably cheating is [TS]

00:03:42 ◼   ► cheating like look over the top and not [TS]

00:03:44 ◼   ► not it you know 86 or whatever parts [TS]

00:03:50 ◼   ► so yeah I wasn't already so I died i'm [TS]

00:03:54 ◼   ► not i'm totally ignorant about orange [TS]

00:03:56 ◼   ► juice around the world like like like i [TS]

00:03:59 ◼   ► dunno i know that Europe is in Europe [TS]

00:04:01 ◼   ► it's not a big thing because when I've [TS]

00:04:02 ◼   ► been to Europe the orange juice is [TS]

00:04:04 ◼   ► horrible [TS]

00:04:05 ◼   ► I mean it's just terrible and like what [TS]

00:04:07 ◼   ► I've a one-time for the whole conference [TS]

00:04:11 ◼   ► they put us up instead of a hotel we [TS]

00:04:13 ◼   ► stayed in a little rental house because [TS]

00:04:15 ◼   ► we brought Jonas with this for you know [TS]

00:04:17 ◼   ► most of the week and so we do you know [TS]

00:04:18 ◼   ► got to like live in dublin and it was [TS]

00:04:21 ◼   ► great you know you could just sort of [TS]

00:04:23 ◼   ► see what it's like when we went grocery [TS]

00:04:24 ◼   ► shopping and stuff and it's like the [TS]

00:04:25 ◼   ► orange juice there's just it's [TS]

00:04:26 ◼   ► horrendous [TS]

00:04:27 ◼   ► it's not like not a thing where i was [TS]

00:04:30 ◼   ► living in Italy it the orange juice [TS]

00:04:34 ◼   ► wasn't great but they could you know [TS]

00:04:37 ◼   ► they got you know there's lots of [TS]

00:04:38 ◼   ► oranges grow in Sicily so you know they [TS]

00:04:40 ◼   ► are just coming up in the south and [TS]

00:04:42 ◼   ► basically the sillies got weather like [TS]

00:04:44 ◼   ► here in Southern California or in [TS]

00:04:46 ◼   ► florida right it's it's utterly it's [TS]

00:04:48 ◼   ► warm it's perfect for oranges [TS]

00:04:50 ◼   ► yeah um but they also had the thing [TS]

00:04:52 ◼   ► called well they did great produce to [TS]

00:04:56 ◼   ► which I like great features not as much [TS]

00:05:00 ◼   ► as I like orange juice but they also had [TS]

00:05:02 ◼   ► connectors like your apricot factor and [TS]

00:05:05 ◼   ► stuff like that which was awesome right [TS]

00:05:07 ◼   ► so it it was different [TS]

00:05:10 ◼   ► direct yeah a Sicilian blood orange haha [TS]

00:05:13 ◼   ► yeah that is never yeah yeah so my my [TS]

00:05:18 ◼   ► favorite bar here that the place I never [TS]

00:05:20 ◼   ► shut up about on twitter Hopsin [TS]

00:05:22 ◼   ► laundromat [TS]

00:05:23 ◼   ► I yeah seasonally because it's their [TS]

00:05:25 ◼   ► dare they only get them when they're [TS]

00:05:27 ◼   ► fresh is they have a Sicilian blood [TS]

00:05:29 ◼   ► orange yeah screw driver and it is and [TS]

00:05:33 ◼   ► it might be the greatest it might be the [TS]

00:05:35 ◼   ► best cocktail I've ever had its yeah the [TS]

00:05:38 ◼   ► first time you get so he says I and I [TS]

00:05:40 ◼   ► gotta try blood oranges on how much [TS]

00:05:42 ◼   ► better could it be you know really it's [TS]

00:05:43 ◼   ► you know it's an orange right well yes a [TS]

00:05:45 ◼   ► little different color on all my god is [TS]

00:05:48 ◼   ► your thoughts up its it you know what [TS]

00:05:50 ◼   ► it's almost like it should have a [TS]

00:05:52 ◼   ► different name like class [TS]

00:05:54 ◼   ► yeah it's like it's like it the [TS]

00:05:55 ◼   ► difference between a grapefruit and [TS]

00:05:57 ◼   ► orange yeah I was is Allah right it is [TS]

00:06:01 ◼   ► it is almost it's almost does it deserve [TS]

00:06:04 ◼   ► just by calling it a blood orange and [TS]

00:06:05 ◼   ► it's kind of stupid it's kind of stupid [TS]

00:06:07 ◼   ► thing because it's called an orange [TS]

00:06:08 ◼   ► because it's orange [TS]

00:06:09 ◼   ► you know ya at the this is interesting [TS]

00:06:14 ◼   ► the city that I used to live in Italy [TS]

00:06:17 ◼   ► have this battle was here just before [TS]

00:06:18 ◼   ► carnival but you know before Lent and [TS]

00:06:24 ◼   ► they basically truck a don't have [TS]

00:06:29 ◼   ► truckloads of blood oranges come up from [TS]

00:06:31 ◼   ► Sicily i have a big-ass orange fight and [TS]

00:06:34 ◼   ► there's these guys and carts that are [TS]

00:06:36 ◼   ► throwing oranges down at the guys on the [TS]

00:06:38 ◼   ► standing on the street and these guys in [TS]

00:06:40 ◼   ► the streets that throwing oranges up at [TS]

00:06:41 ◼   ► the guys in the cart and they drop these [TS]

00:06:44 ◼   ► cards around through the city and go for [TS]

00:06:48 ◼   ► you know two or three days since this [TS]

00:06:50 ◼   ► you know these different teams are [TS]

00:06:53 ◼   ► fighting again she said on this orange [TS]

00:06:55 ◼   ► fight and you're throwing all these [TS]

00:06:56 ◼   ► delicious blood oranges or happened it's [TS]

00:07:00 ◼   ► like yeah kinda like to eat some of [TS]

00:07:03 ◼   ► those of course the course you do it [TS]

00:07:05 ◼   ► quite a few of them but you know you [TS]

00:07:06 ◼   ► definitely get your fill that they are [TS]

00:07:08 ◼   ► totally different [TS]

00:07:09 ◼   ► yeah just delicious absolutely i would i [TS]

00:07:12 ◼   ► would say bottom line from this entire [TS]

00:07:14 ◼   ► parenthetical preamble is anybody out [TS]

00:07:17 ◼   ► there is never had a blood orange [TS]

00:07:18 ◼   ► especially i think is Sicilian blood [TS]

00:07:20 ◼   ► orange but never never had one and [TS]

00:07:23 ◼   ► always that adds just a different [TS]

00:07:24 ◼   ► colored orange you do you really gotta [TS]

00:07:25 ◼   ► try yeah yeah definitely [TS]

00:07:30 ◼   ► wearables that's what I want to talk to [TS]

00:07:33 ◼   ► hear ya [TS]

00:07:34 ◼   ► and it's funny because i was thinking [TS]

00:07:36 ◼   ► about it anyway because you wrote a [TS]

00:07:37 ◼   ► piece on furbo forebode org your weblog [TS]

00:07:44 ◼   ► about you know apple and you know apples [TS]

00:07:50 ◼   ► rumored entry into this field and then [TS]

00:07:52 ◼   ► it just so happens i guess yesterday was [TS]

00:07:54 ◼   ► yesterday or monday that the google [TS]

00:07:56 ◼   ► announced the android wear [TS]

00:07:58 ◼   ► yeah yesterday yeah I had to get that [TS]

00:08:02 ◼   ► thing up i mean i've been thinking about [TS]

00:08:03 ◼   ► this for a long time and you know ever [TS]

00:08:06 ◼   ► since they started here about it [TS]

00:08:09 ◼   ► the d11 tim cook made drop some mentions [TS]

00:08:11 ◼   ► of it you know they've hired some people [TS]

00:08:13 ◼   ► and you haven't [TS]

00:08:15 ◼   ► and it's it's ivy on my timing was [TS]

00:08:18 ◼   ► awesome forces unit where thing is [TS]

00:08:20 ◼   ► concerned but I was like this is going [TS]

00:08:23 ◼   ► to happen sooner than rather than later [TS]

00:08:26 ◼   ► i need to get this up been out there and [TS]

00:08:28 ◼   ► we're gonna speak with the house on this [TS]

00:08:31 ◼   ► podcast so i would say this one is one [TS]

00:08:32 ◼   ► of those moments on the podcast where i [TS]

00:08:35 ◼   ► would recommend to you as a listener if [TS]

00:08:37 ◼   ► you've got time now if you're driving a [TS]

00:08:39 ◼   ► car don't stop don't try to read article [TS]

00:08:41 ◼   ► just we'll just keep going really well [TS]

00:08:44 ◼   ► but if you're late they take a car plate [TS]

00:08:47 ◼   ► can read it to him if you can pause the [TS]

00:08:49 ◼   ► show and go read just go to forebode [TS]

00:08:52 ◼   ► Oregon and it's just as wearing Apple [TS]

00:08:55 ◼   ► you google it and read it and then and [TS]

00:08:59 ◼   ► then the rest of the show be more like [TS]

00:09:00 ◼   ► commentary on it and spoiling it for you [TS]

00:09:03 ◼   ► but because you make a lot of good [TS]

00:09:04 ◼   ► points i actually have like a draft of a [TS]

00:09:07 ◼   ► piece i still might write it but sort of [TS]

00:09:10 ◼   ► like how i wrote about the tablet before [TS]

00:09:13 ◼   ► Apple came out with the ipad we even [TS]

00:09:15 ◼   ► knew it is called like a witch was a [TS]

00:09:18 ◼   ► loong mike months long-simmering thing [TS]

00:09:21 ◼   ► you know that eventually congealed into [TS]

00:09:22 ◼   ► an article III have something like that [TS]

00:09:25 ◼   ► about this to one of the reasons I wrote [TS]

00:09:27 ◼   ► is hoping that you would would spur you [TS]

00:09:30 ◼   ► on a little bit um to get that get your [TS]

00:09:32 ◼   ► thoughts out as well as I know you've [TS]

00:09:35 ◼   ► been thinking about it as well I mean [TS]

00:09:36 ◼   ► every time you write something I'm doing [TS]

00:09:37 ◼   ► fireball about those ugly-ass watches [TS]

00:09:40 ◼   ► the right are coming out it's like okay [TS]

00:09:42 ◼   ► he's thinking come I don't know if you [TS]

00:09:45 ◼   ► thinking the same thing I am but well a [TS]

00:09:47 ◼   ► lot of it obviously some thought there [TS]

00:09:49 ◼   ► and a lot of it i am and part of it too [TS]

00:09:51 ◼   ► I like this too because it's not like [TS]

00:09:53 ◼   ► I've got one key idea like oh I've got [TS]

00:09:57 ◼   ► this one light bulb that went off in my [TS]

00:10:00 ◼   ► head and it's a precious fun i can't [TS]

00:10:02 ◼   ► wait to put in an article and I hope [TS]

00:10:04 ◼   ► nobody spoils it by you're thinking of [TS]

00:10:06 ◼   ► the same thing and beating me to it it's [TS]

00:10:08 ◼   ► not that sort of thing like this is [TS]

00:10:09 ◼   ► actually like I'm so glad you wrote this [TS]

00:10:12 ◼   ► because it like crosses off a whole [TS]

00:10:14 ◼   ► bunch of the little detail that's and [TS]

00:10:16 ◼   ► yeah that's what I when I started [TS]

00:10:17 ◼   ► writing it it's like okay there's all [TS]

00:10:19 ◼   ► these different aspects to it it's like [TS]

00:10:21 ◼   ► you can't it's really hard to [TS]

00:10:23 ◼   ► crystallize that thought like you're you [TS]

00:10:25 ◼   ► know you're saying and I just that one [TS]

00:10:26 ◼   ► little insight arts like there [TS]

00:10:28 ◼   ► the whole bunch of things that [TS]

00:10:30 ◼   ► contribute to this notion of you know [TS]

00:10:33 ◼   ► what I mean to wear a computer [TS]

00:10:36 ◼   ► yeah yeah you could almost draw it split [TS]

00:10:40 ◼   ► in half in terms of like this the stuff [TS]

00:10:42 ◼   ► this week we're on the one hand there's [TS]

00:10:45 ◼   ► specifically what about a computerized [TS]

00:10:48 ◼   ► watch and I'm not going to use the word [TS]

00:10:50 ◼   ► SmartWatch well maybe I should but I you [TS]

00:10:54 ◼   ► know what do we got our will [TS]

00:10:55 ◼   ► what if you have a little computer type [TS]

00:10:57 ◼   ► thing on your wrist and it's tells the [TS]

00:10:58 ◼   ► time and that which is a whole argument [TS]

00:11:01 ◼   ► right that's a whole thing and then [TS]

00:11:03 ◼   ► they're separate one which you cover is [TS]

00:11:06 ◼   ► what if you just zoom back a little bit [TS]

00:11:08 ◼   ► and you just think what if it's not a [TS]

00:11:10 ◼   ► watch right what if it isn't it may not [TS]

00:11:12 ◼   ► even be on the wrist like wearables is a [TS]

00:11:14 ◼   ► much better catch all [TS]

00:11:17 ◼   ► yeah but as specifically like some of [TS]

00:11:20 ◼   ► the things that I've been thinking about [TS]

00:11:21 ◼   ► with watch in particular maybe i've [TS]

00:11:23 ◼   ► mentioned these on past shows but [TS]

00:11:25 ◼   ► there's so many little things like it [TS]

00:11:28 ◼   ► for one thing it has to be a at least as [TS]

00:11:30 ◼   ► good watches a regular watch like a real [TS]

00:11:32 ◼   ► watch right like even you know you don't [TS]

00:11:35 ◼   ► have to you know spend a lot of money [TS]

00:11:36 ◼   ► and even if you just go and anime season [TS]

00:11:38 ◼   ► by a fossil watch for thirty dollars or [TS]

00:11:41 ◼   ► you know a Timex I you know for for 25 [TS]

00:11:46 ◼   ► bucks or something like that it has to [TS]

00:11:47 ◼   ► be has to be at least as good as that [TS]

00:11:49 ◼   ► right just for telling the time it is [TS]

00:11:52 ◼   ► good if you're going to call it a watch [TS]

00:11:53 ◼   ► right a lot a lot of these cheaper [TS]

00:11:55 ◼   ► watches look pretty good too right you [TS]

00:11:56 ◼   ► know absolutely no they got it down to a [TS]

00:12:00 ◼   ► science [TS]

00:12:00 ◼   ► well actually I think they have to [TS]

00:12:02 ◼   ► because it's yeah it's it's such a [TS]

00:12:08 ◼   ► long-standing product category and [TS]

00:12:13 ◼   ► people have such associations with it [TS]

00:12:15 ◼   ► and so much ground has been covered by [TS]

00:12:18 ◼   ► classic watch designs that you know [TS]

00:12:20 ◼   ► there-there's even you know even in the [TS]

00:12:23 ◼   ► the mass-market like I said thirty forty [TS]

00:12:26 ◼   ► fifty dollar watch range there's so much [TS]

00:12:29 ◼   ► competition and everybody has these [TS]

00:12:32 ◼   ► ideas of what a good watch looks like [TS]

00:12:34 ◼   ► that and you know an ugly watch is just [TS]

00:12:38 ◼   ► and it's never gonna sell even at any [TS]

00:12:40 ◼   ► price point [TS]

00:12:41 ◼   ► mhm [TS]

00:12:41 ◼   ► which is not to say that everybody you [TS]

00:12:43 ◼   ► know that there's not a wide range of [TS]

00:12:45 ◼   ► designs and that you know what one [TS]

00:12:47 ◼   ► person considers a good-looking watch is [TS]

00:12:50 ◼   ► anything at all like what another person [TS]

00:12:52 ◼   ► does which is also partly what makes [TS]

00:12:54 ◼   ► this field so complicated right into it [TS]

00:12:59 ◼   ► well that's where the whole fashion and [TS]

00:13:01 ◼   ► write it comes in right it's like you [TS]

00:13:03 ◼   ► know you take a company like swatch [TS]

00:13:05 ◼   ► right they don't eat how many models of [TS]

00:13:09 ◼   ► Swat are there i don't know that you [TS]

00:13:11 ◼   ► know it's it's gotta be thousands maybe [TS]

00:13:13 ◼   ► tens of thousands and I think models i [TS]

00:13:15 ◼   ► think that they're all they look [TS]

00:13:17 ◼   ► different they all have a little certain [TS]

00:13:19 ◼   ► thing about them active i would bet they [TS]

00:13:22 ◼   ► probably have like hundreds but yes you [TS]

00:13:24 ◼   ► know in terms of like if you bought one [TS]

00:13:27 ◼   ► of every swatch brandwatch from the last [TS]

00:13:30 ◼   ► 20 or 30 years it gets almost Bob that [TS]

00:13:33 ◼   ► it's thousand yeah yeah exactly and and [TS]

00:13:36 ◼   ► the reason that they're able to continue [TS]

00:13:38 ◼   ► doing that is because they're constantly [TS]

00:13:40 ◼   ► modifying the design right there it's [TS]

00:13:42 ◼   ► there some fashion element to it i mean [TS]

00:13:44 ◼   ► i can tell you that it is watching by [TS]

00:13:46 ◼   ► today doesn't look like its watching [TS]

00:13:47 ◼   ► bought in the eighties right absolutely [TS]

00:13:49 ◼   ► you know that storage swatches a big [TS]

00:13:53 ◼   ► conglomerate and they actually I forget [TS]

00:13:54 ◼   ► they want a couple of brands but the one [TS]

00:13:56 ◼   ► big brand that they own is omega man [TS]

00:14:00 ◼   ► yeah yeah yeahs that they would they [TS]

00:14:03 ◼   ► were spin-off a of you know one of those [TS]

00:14:07 ◼   ► traditional watchmakers that wanted to [TS]

00:14:10 ◼   ► get go downmarket with their product [TS]

00:14:12 ◼   ► right you know they were selling watches [TS]

00:14:14 ◼   ► it costing thousands or hundreds of [TS]

00:14:16 ◼   ► dollars well here's one you know for [TS]

00:14:19 ◼   ► fifty bucks a hundred bucks you know [TS]

00:14:22 ◼   ► it's it's a pretty classic maneuver you [TS]

00:14:26 ◼   ► know what you've dominated the higher [TS]

00:14:28 ◼   ► end of the market what Apple does right [TS]

00:14:30 ◼   ► now [TS]

00:14:30 ◼   ► well the the history of the watch [TS]

00:14:32 ◼   ► industry is kind of interesting because [TS]

00:14:33 ◼   ► they they got hit with a massive [TS]

00:14:35 ◼   ► disruption in the seventies and then [TS]

00:14:38 ◼   ► actually recovered so prior to the [TS]

00:14:41 ◼   ► seventies all wristwatches were [TS]

00:14:43 ◼   ► mechanical devices you know they want [TS]

00:14:46 ◼   ► battery-operated you have to win them or [TS]

00:14:48 ◼   ► you know the higher end they were [TS]

00:14:50 ◼   ► automatic meaning that the movement of [TS]

00:14:52 ◼   ► your wrist as you walk through the day [TS]

00:14:54 ◼   ► we keep the [TS]

00:14:55 ◼   ► whatever the thing is called a movement [TS]

00:14:58 ◼   ► but yeah that the best something spring [TS]

00:15:00 ◼   ► roundup so as long as you wore the watch [TS]

00:15:04 ◼   ► it would stay wound or you could buy [TS]

00:15:05 ◼   ► like a fancy like a metronome type thing [TS]

00:15:07 ◼   ► to automatically keep your automatic [TS]

00:15:09 ◼   ► watches [TS]

00:15:10 ◼   ► powered out but they were mechanical [TS]

00:15:12 ◼   ► devices and then when the quartz [TS]

00:15:15 ◼   ► movement was invented [TS]

00:15:17 ◼   ► I think I think at least came to the [TS]

00:15:18 ◼   ► mass market in the seventies I don't [TS]

00:15:20 ◼   ► know why from and it's probably from 60 [TS]

00:15:21 ◼   ► from Japan x-rite yea-ah it all of a [TS]

00:15:27 ◼   ► sudden you could make a dead accurate [TS]

00:15:30 ◼   ► spot on accurate wristwatch four-way way [TS]

00:15:33 ◼   ► lower in price and it used to be that [TS]

00:15:36 ◼   ► that the accuracy of a wristwatch [TS]

00:15:39 ◼   ► correlated roughly with the price where [TS]

00:15:41 ◼   ► the more you spend the more accurate was [TS]

00:15:43 ◼   ► but even the top ones were only accurate [TS]

00:15:46 ◼   ► like a really good accurate high-end [TS]

00:15:49 ◼   ► mechanical watches may be plus or minus [TS]

00:15:51 ◼   ► 34 seconds a day and that's considered [TS]

00:15:55 ◼   ► very accurate which watches as you know [TS]

00:15:59 ◼   ► they're effectively little tiny computer [TS]

00:16:02 ◼   ► chips and bright is that the quartz [TS]

00:16:04 ◼   ► crystals is what powers every single one [TS]

00:16:06 ◼   ► of our devices right and so you know [TS]

00:16:09 ◼   ► they're accurate to the second so like [TS]

00:16:12 ◼   ► all of a sudden there's no correlation [TS]

00:16:13 ◼   ► between accuracy and price that you know [TS]

00:16:15 ◼   ► you gotta watch for nine nine dollars [TS]

00:16:17 ◼   ► and ninety-nine cents and it won't lose [TS]

00:16:19 ◼   ► a second [TS]

00:16:19 ◼   ► as long as the battery has power and the [TS]

00:16:23 ◼   ► bottom just dropped out of the [TS]

00:16:24 ◼   ► traditional watch market by seiko was [TS]

00:16:29 ◼   ► very dominant company during that period [TS]

00:16:31 ◼   ► of time because I'm you know they they [TS]

00:16:33 ◼   ► embrace it [TS]

00:16:34 ◼   ► they embraced it and brought all sorts [TS]

00:16:36 ◼   ► of good-looking watches that are [TS]

00:16:38 ◼   ► accurate and cheap to the market right [TS]

00:16:40 ◼   ► and they used to you know seiko was [TS]

00:16:43 ◼   ► isn't a long-standing brand in Japan but [TS]

00:16:46 ◼   ► you know but prior to the courts women [TS]

00:16:49 ◼   ► they made mechanical movements non and I [TS]

00:16:52 ◼   ► think you know for the large part the [TS]

00:16:53 ◼   ► Swiss watch industry and i have somebody [TS]

00:16:56 ◼   ► pike Ramon it's super big one expert but [TS]

00:16:58 ◼   ► somebody already normal yeah and i think [TS]

00:17:00 ◼   ► it was broad strokes that the Swiss yeah [TS]

00:17:02 ◼   ► watch industry put their heads in the [TS]

00:17:04 ◼   ► sand regarding quartz watches and saw [TS]

00:17:06 ◼   ► that it is [TS]

00:17:07 ◼   ► is beneath them and not something that [TS]

00:17:08 ◼   ► had to worry about but the sales of [TS]

00:17:11 ◼   ► their watches tanked but then they got [TS]

00:17:15 ◼   ► their act together and they've sort of [TS]

00:17:16 ◼   ► regrouped and you know now you know [TS]

00:17:19 ◼   ► rolex is humongous but you know all [TS]

00:17:21 ◼   ► sorts of high-end you know [TS]

00:17:23 ◼   ► multi-thousand dollar wristwatches are [TS]

00:17:25 ◼   ► very very successful today and they're [TS]

00:17:28 ◼   ► you know they're mechanical they're [TS]

00:17:29 ◼   ► still you know that it's but it's it's [TS]

00:17:32 ◼   ► obviously like it's a only a small [TS]

00:17:34 ◼   ► percentage of watch buyers still by [TS]

00:17:37 ◼   ► mechanical watches but those that do are [TS]

00:17:39 ◼   ► willing to buy spend a premium on well [TS]

00:17:41 ◼   ► and and everybody knows that they spend [TS]

00:17:43 ◼   ► a premium that's part of the part of the [TS]

00:17:45 ◼   ► deal right at the status symbol it's [TS]

00:17:46 ◼   ► something that you know the you know you [TS]

00:17:49 ◼   ► if you're wearing an Omega Speedmaster I [TS]

00:17:52 ◼   ► know how much you spend on Instagram [TS]

00:17:54 ◼   ► yeah i know there's there's there's [TS]

00:17:56 ◼   ► there's sub-sub thoughts within that you [TS]

00:17:59 ◼   ► can keep you can go like a layer of of [TS]

00:18:03 ◼   ► recursion deeper and then there's some [TS]

00:18:05 ◼   ► watch nerds who want to buy a watch that [TS]

00:18:08 ◼   ► nobody knows is a really good watch [TS]

00:18:11 ◼   ► accept other watching her [TS]

00:18:13 ◼   ► yeah right yeah I but it's like anything [TS]

00:18:17 ◼   ► you can get into collecting like that [TS]

00:18:19 ◼   ► where you know you can keep going deeper [TS]

00:18:20 ◼   ► and deeper and deeper but it's it's [TS]

00:18:22 ◼   ► certainly a thing I and I think if [TS]

00:18:26 ◼   ► you're going to talk about smartwatches [TS]

00:18:27 ◼   ► you cannot ignore the fact that this is [TS]

00:18:30 ◼   ► a long established market [TS]

00:18:32 ◼   ► yeah and these did its it dominated by [TS]

00:18:38 ◼   ► craftsmen who have been honing their [TS]

00:18:41 ◼   ► graph for you know centuries rights you [TS]

00:18:44 ◼   ► know it's there they yeah they've [TS]

00:18:47 ◼   ► they've they took a hit when the [TS]

00:18:49 ◼   ► Japanese came out of court but you know [TS]

00:18:51 ◼   ► they still were making an exceptional [TS]

00:18:54 ◼   ► product and they knew it I mean maybe [TS]

00:18:56 ◼   ► that's kind of the reason they were [TS]

00:18:57 ◼   ► thinking you know we got nothing to [TS]

00:18:58 ◼   ► worry about right [TS]

00:19:00 ◼   ► you know maybe this is just a fad you [TS]

00:19:02 ◼   ► know who knows maybe they had something [TS]

00:19:05 ◼   ► like that you know the turn of the [TS]

00:19:07 ◼   ► century when mechanical processes [TS]

00:19:09 ◼   ► allowed watches you know mechanical [TS]

00:19:12 ◼   ► watches to be made on an assembly line i [TS]

00:19:14 ◼   ► mean i don't know i'm not a scholar [TS]

00:19:17 ◼   ► watch History enough to say that's true [TS]

00:19:19 ◼   ► or not but I mean [TS]

00:19:21 ◼   ► you know if you've been in business for [TS]

00:19:22 ◼   ► four centuries you're going to have had [TS]

00:19:25 ◼   ► a competitive landscape changes over [TS]

00:19:33 ◼   ► that period of time [TS]

00:19:34 ◼   ► it reminds me of this great quote from [TS]

00:19:36 ◼   ► Upton Sinclair it is difficult to get a [TS]

00:19:39 ◼   ► man to understand something when his job [TS]

00:19:42 ◼   ► depends on not understanding yes [TS]

00:19:45 ◼   ► yeah right and so if your job depends on [TS]

00:19:48 ◼   ► you know if you're if you're a [TS]

00:19:50 ◼   ► mechanical watch maker and you know make [TS]

00:19:53 ◼   ► these watches by hand or you know even [TS]

00:19:55 ◼   ► if you're not the watchmaker if you run [TS]

00:19:57 ◼   ► the company and your whole operation is [TS]

00:19:59 ◼   ► built on that you know employing a staff [TS]

00:20:01 ◼   ► of trained craftsman who make these [TS]

00:20:05 ◼   ► produce and produce these intricate [TS]

00:20:07 ◼   ► watch movements [TS]

00:20:09 ◼   ► I'm it's difficult to understand that [TS]

00:20:12 ◼   ► you've you know possibly just been here [TS]

00:20:15 ◼   ► hold the whole thing is possibly wiped [TS]

00:20:19 ◼   ► out by a little Japanese electronical [TS]

00:20:23 ◼   ► gadget yeah you're right furnish [TS]

00:20:25 ◼   ► disruption right you're you blindsided [TS]

00:20:28 ◼   ► by your your history [TS]

00:20:31 ◼   ► yeah you know every every story of [TS]

00:20:34 ◼   ► disruption is at some point a story [TS]

00:20:37 ◼   ► about a at an entrenched market leader [TS]

00:20:40 ◼   ► who's in denial you know and you you [TS]

00:20:44 ◼   ► make point is your point would that you [TS]

00:20:46 ◼   ► made in your story or one of the first [TS]

00:20:48 ◼   ► ones is that however talented apples [TS]

00:20:52 ◼   ► designers are and they're very disagree [TS]

00:20:54 ◼   ► that they're very very Talia yeah [TS]

00:20:55 ◼   ► there's no doubt that they're going to [TS]

00:20:58 ◼   ► be competing is what your words are [TS]

00:21:00 ◼   ► going to be competing against craftsman [TS]

00:21:01 ◼   ► who have been refining the craft since [TS]

00:21:03 ◼   ► the 15th century and then you say I know [TS]

00:21:06 ◼   ► this sounds a lot like then palm CEO and [TS]

00:21:09 ◼   ► colligan it i think it was like december [TS]

00:21:12 ◼   ► two thousand six when somebody asked hey [TS]

00:21:14 ◼   ► they say apples coming out with a funny [TS]

00:21:16 ◼   ► worried and he said pc guys are not just [TS]

00:21:19 ◼   ► are not going to just figure this out [TS]

00:21:21 ◼   ► they're not going to just washer and [TS]

00:21:24 ◼   ► there is in and use you know you point [TS]

00:21:25 ◼   ► out like look I'm not trying to be [TS]

00:21:27 ◼   ► foolish area and underestimate Apple but [TS]

00:21:30 ◼   ► this is very different right cell phones [TS]

00:21:32 ◼   ► were not in the [TS]

00:21:33 ◼   ► grand scheme of things are still [TS]

00:21:35 ◼   ► brand-new right they only came out in [TS]

00:21:37 ◼   ► the nineteen eighties we've only been [TS]

00:21:39 ◼   ► around for 30 years and nobody ever [TS]

00:21:42 ◼   ► really loved any of them [TS]

00:21:44 ◼   ► I mean you know like when the first flip [TS]

00:21:47 ◼   ► phones came out like the razor you know [TS]

00:21:49 ◼   ► everybody agreed that the hey this is a [TS]

00:21:51 ◼   ► step forward and it's the best phone on [TS]

00:21:54 ◼   ► the market but they're better industrial [TS]

00:21:55 ◼   ► design [TS]

00:21:57 ◼   ► yeah smaller lighter great but yea [TS]

00:22:01 ◼   ► gravity you I you can't go to you don't [TS]

00:22:05 ◼   ► go to an auction at Christie's and by [TS]

00:22:08 ◼   ► haha by a 50-year old cell phone for two [TS]

00:22:13 ◼   ► hundred and twenty thousand dollars [TS]

00:22:15 ◼   ► right where is right but that's what he [TS]

00:22:18 ◼   ► had with what exactly [TS]

00:22:19 ◼   ► yeah people will go and buy like a [TS]

00:22:21 ◼   ► vintage you know that you know watch [TS]

00:22:24 ◼   ► from 50 60 70 years ago and spent [TS]

00:22:26 ◼   ► hundreds of thousands of dollars that's [TS]

00:22:28 ◼   ► the market at that Apple's entering I if [TS]

00:22:32 ◼   ► they're going to make a watch and think [TS]

00:22:34 ◼   ► about it here is it here's a point that [TS]

00:22:35 ◼   ► I've been thinking about is this when [TS]

00:22:38 ◼   ► Apple decides to do something any any of [TS]

00:22:42 ◼   ► the products that they make [TS]

00:22:43 ◼   ► I don't think they ever get involved [TS]

00:22:48 ◼   ► with something or do something whether [TS]

00:22:50 ◼   ► it's a long-standing product like [TS]

00:22:52 ◼   ► desktop computers or grapple [TS]

00:22:55 ◼   ► long-standing or something brand-new [TS]

00:22:57 ◼   ► like when they created the iphone in [TS]

00:22:59 ◼   ► 2007 they don't get involved unless they [TS]

00:23:02 ◼   ► can honestly look at it themselves and [TS]

00:23:04 ◼   ► say this is the best one on the market [TS]

00:23:07 ◼   ► yep right this is the phone that i want [TS]

00:23:11 ◼   ► you know everybody i know who works at [TS]

00:23:15 ◼   ► apple i don't know a single person Apple [TS]

00:23:16 ◼   ► who doesn't use an iphone I've never if [TS]

00:23:19 ◼   ► there is out there somebody Apple [TS]

00:23:20 ◼   ► without a doubt I don't know but it's [TS]

00:23:22 ◼   ► not because Larry if they if they if [TS]

00:23:24 ◼   ► they are are not using an iphone it's [TS]

00:23:27 ◼   ► because their job depends on them doing [TS]

00:23:30 ◼   ► competitive analysis or something like [TS]

00:23:31 ◼   ► that right and rice like cancer there's [TS]

00:23:33 ◼   ► somebody to apple who carries around a [TS]

00:23:35 ◼   ► windows phone just so they know all [TS]

00:23:36 ◼   ► about Windows Phone right but that's [TS]

00:23:39 ◼   ► that at that's yeah that's like point [TS]

00:23:42 ◼   ► all one percent of the company you think [TS]

00:23:44 ◼   ► either that or they're unlike probation [TS]

00:23:46 ◼   ► like [TS]

00:23:46 ◼   ► they're being punished for you know they [TS]

00:23:51 ◼   ► missed the immediately or me your quotas [TS]

00:23:54 ◼   ► last year John anything if you carry [TS]

00:23:57 ◼   ► around the black picker it I who knows [TS]

00:24:02 ◼   ► you know there could be I i if there's [TS]

00:24:04 ◼   ► any kind of weird pockets like that you [TS]

00:24:06 ◼   ► know who knows who could be there could [TS]

00:24:07 ◼   ► be like in Apple's legal departments and [TS]

00:24:10 ◼   ► blackberry holdouts or something like [TS]

00:24:11 ◼   ► that you know but it's clearly the [TS]

00:24:14 ◼   ► exception [TS]

00:24:15 ◼   ► yeah but there's no II they did and and [TS]

00:24:19 ◼   ► I'm not trying to say that you can get [TS]

00:24:21 ◼   ► that saying that the iphone is the best [TS]

00:24:23 ◼   ► phone or that the mac pro is the best [TS]

00:24:26 ◼   ► desktop workstation class computer that [TS]

00:24:30 ◼   ► those things are anything but subjective [TS]

00:24:33 ◼   ► clearly there are some people who would [TS]

00:24:35 ◼   ► argue and could you know argue [TS]

00:24:37 ◼   ► reasonably and and make a great argument [TS]

00:24:40 ◼   ► that such-and-such thinkpad is the best [TS]

00:24:45 ◼   ► laptop computer available today you know [TS]

00:24:47 ◼   ► or you know that there's other brands [TS]

00:24:50 ◼   ► that make good phones and stuff like [TS]

00:24:51 ◼   ► that you could you could make a case [TS]

00:24:53 ◼   ► that you know if you really like the the [TS]

00:24:55 ◼   ► big phablet sighs phones that the galaxy [TS]

00:24:59 ◼   ► note is the best phone today but people [TS]

00:25:01 ◼   ► who work at Apple you know and tend to [TS]

00:25:04 ◼   ► have not that they have all have [TS]

00:25:05 ◼   ► identical taste but they're you know [TS]

00:25:07 ◼   ► they're coming at it from a sort of [TS]

00:25:09 ◼   ► Apple type viewpoint it's not like Apple [TS]

00:25:11 ◼   ► is universal right [TS]

00:25:13 ◼   ► apple had a they they have a shared of [TS]

00:25:16 ◼   ► pathetic right what is good and what is [TS]

00:25:18 ◼   ► bad right its rights you know you you [TS]

00:25:21 ◼   ► want to work at Apple because you love [TS]

00:25:23 ◼   ► the products they make so it's kind of [TS]

00:25:24 ◼   ► you know a little bit self-selecting but [TS]

00:25:27 ◼   ► yea right so it is so when I say that it [TS]

00:25:32 ◼   ► you know if Apple is going to make a [TS]

00:25:33 ◼   ► phone it's going to be the best phone i [TS]

00:25:35 ◼   ► don't mean that everybody on the face of [TS]

00:25:37 ◼   ► the earth is going to look at it and [TS]

00:25:38 ◼   ► agree that's the best phone but i do [TS]

00:25:40 ◼   ► think it's very you know that for the [TS]

00:25:42 ◼   ► iphone to be successful it had to be the [TS]

00:25:44 ◼   ► sort of thing where everybody at [TS]

00:25:45 ◼   ► applewood look at it and say oh yeah [TS]

00:25:47 ◼   ► that's the best phone i gotta get you [TS]

00:25:50 ◼   ► know I how do they do if they make up a [TS]

00:25:53 ◼   ► watch and and you know emphasizing not [TS]

00:25:56 ◼   ► just a wearable device but a watch [TS]

00:25:59 ◼   ► how do they do that how do they say [TS]

00:26:01 ◼   ► that's the best watch in a world where [TS]

00:26:03 ◼   ► there's rolex amiga yeah you know it was [TS]

00:26:08 ◼   ► just I don tipped Tim Cook where's the [TS]

00:26:11 ◼   ► FuelBand right you know i need he loves [TS]

00:26:13 ◼   ► it already said on stage it's like this [TS]

00:26:16 ◼   ► is you know that nike did a great job [TS]

00:26:17 ◼   ► with this [TS]

00:26:18 ◼   ► well okay you know I know I just you [TS]

00:26:22 ◼   ► know I notice it [TS]

00:26:23 ◼   ► I know that like Johnny I've is clearly [TS]

00:26:26 ◼   ► he's like a watch guy and even said like [TS]

00:26:28 ◼   ► in that article that just came out over [TS]

00:26:30 ◼   ► the weekend was in time was reprinted [TS]

00:26:32 ◼   ► from the the London Sunday Times [TS]

00:26:35 ◼   ► Magazine where the writer of the article [TS]

00:26:37 ◼   ► even mentioned that he was when Johnny I [TS]

00:26:39 ◼   ► was wearing i'm gonna butcher the [TS]

00:26:41 ◼   ► pronunciation hear ya jager lake auteur [TS]

00:26:44 ◼   ► its own about jaae ger le ciel ult re i [TS]

00:26:52 ◼   ► haven't had these are good dirt it's a [TS]

00:26:54 ◼   ► fantastic watch brand but Danny's these [TS]

00:26:56 ◼   ► are like I think starting at like ten [TS]

00:26:59 ◼   ► fifteen twenty thousand dollars for a [TS]

00:27:01 ◼   ► new one [TS]

00:27:01 ◼   ► that sounds about right ah yeah I forget [TS]

00:27:05 ◼   ► yeah that's what that's what that you [TS]

00:27:07 ◼   ► know that how can Apple be best to [TS]

00:27:09 ◼   ► breathe in that market [TS]

00:27:10 ◼   ► I just you know apple doesn't do things [TS]

00:27:14 ◼   ► for them meaning let's make a let's make [TS]

00:27:17 ◼   ► a tablet for dummies right we'll keep [TS]

00:27:20 ◼   ► using our macbooks and you know macbook [TS]

00:27:24 ◼   ► airs and macbook pros but let's make a [TS]

00:27:28 ◼   ► computer for dummies and will you know [TS]

00:27:30 ◼   ► make it with the touch interface that's [TS]

00:27:32 ◼   ► not how they made the ipad they made the [TS]

00:27:34 ◼   ► ipad so because they wanted a an ipad [TS]

00:27:38 ◼   ► but they don't make it for others they [TS]

00:27:41 ◼   ► didn't make a cell phone will make a [TS]

00:27:43 ◼   ► cell phone for for them but we'll keep [TS]

00:27:45 ◼   ► using you know our blackberries for our [TS]

00:27:47 ◼   ► messaging and stuff like that [TS]

00:27:49 ◼   ► now they made a phone that they would [TS]

00:27:51 ◼   ► could do everything they wanted to do on [TS]

00:27:52 ◼   ► the phone right they weren't going to [TS]

00:27:54 ◼   ► make a phone that just played music [TS]

00:27:56 ◼   ► because they were the ipad ipod company [TS]

00:27:59 ◼   ► they were going to make the phone that [TS]

00:28:01 ◼   ► they wanted to make if they if they were [TS]

00:28:03 ◼   ► to make a watch it would have to be the [TS]

00:28:04 ◼   ► sort of watch that would make some but [TS]

00:28:06 ◼   ► you know that Jony ive himself would say [TS]

00:28:08 ◼   ► I'm not gonna wear this $20,000 [TS]

00:28:10 ◼   ► girl could tear anymore i'm going to [TS]

00:28:12 ◼   ► wear this I don't know how you do that [TS]

00:28:15 ◼   ► yeah i'm not saying they can yeah that's [TS]

00:28:19 ◼   ► that's you were thinking the exact same [TS]

00:28:22 ◼   ► thing here is it just their part of the [TS]

00:28:26 ◼   ► problem to the markets too broad right [TS]

00:28:29 ◼   ► if if you've got a fuel band you know [TS]

00:28:33 ◼   ► you gotta feel bad for a reason you're [TS]

00:28:36 ◼   ► you know you run every day or you swim [TS]

00:28:39 ◼   ► every day or whatever and that's you [TS]

00:28:40 ◼   ► know that's something important to you [TS]

00:28:41 ◼   ► you know Johnny I've lowes great design [TS]

00:28:45 ◼   ► right so he's going to go out and spend [TS]

00:28:47 ◼   ► you know twenty thousand dollars on a [TS]

00:28:48 ◼   ► kick-ass watch you know the [TS]

00:28:52 ◼   ► you-know-whats FuelBand off probably had [TS]

00:28:55 ◼   ► her box or thereabouts you know hundred [TS]

00:28:58 ◼   ► dollars to twenty thousand dollars [TS]

00:29:00 ◼   ► that's a huge range of in that product [TS]

00:29:03 ◼   ► category so and you know it to be honest [TS]

00:29:09 ◼   ► the it you know another aspect to it is [TS]

00:29:14 ◼   ► that the the younger generation you know [TS]

00:29:20 ◼   ► the ones that kind of made it young [TS]

00:29:24 ◼   ► people have a lot of disposable income [TS]

00:29:26 ◼   ► right they're always the ones that fit [TS]

00:29:29 ◼   ► the fine fashion trends right [TS]

00:29:32 ◼   ► that did kind of point the culture of us [TS]

00:29:37 ◼   ► in a certain direction [TS]

00:29:38 ◼   ► none of them wear watches that's true [TS]

00:29:42 ◼   ► it's not it's not a it you know us old [TS]

00:29:46 ◼   ► folks where whereby not i got a lot of [TS]

00:29:48 ◼   ► wear one anyway I used to I mean I used [TS]

00:29:50 ◼   ► to love watches I don't you know I've [TS]

00:29:53 ◼   ► got a watch on my lockscreen yeah i [TS]

00:29:55 ◼   ► think it's i think it's pretty drastic [TS]

00:29:57 ◼   ► and I actually think it's probably i [TS]

00:30:00 ◼   ► would suspect pretty worrisome for the [TS]

00:30:03 ◼   ► you know the mass market watch brands i [TS]

00:30:06 ◼   ► think that the ones that the the type of [TS]

00:30:08 ◼   ► brands that that that well they they [TS]

00:30:11 ◼   ► should be concerned but maybe not overly [TS]

00:30:14 ◼   ► concerned at the truly high-end jewelry [TS]

00:30:16 ◼   ► type watches the Rolex Omega is the you [TS]

00:30:20 ◼   ► know that level because that's that they [TS]

00:30:21 ◼   ► have that whole status symbol [TS]

00:30:24 ◼   ► type its artwork doesn't go out of style [TS]

00:30:26 ◼   ► right he's a fine art right it's like [TS]

00:30:28 ◼   ► what you were saying earlier right it's [TS]

00:30:30 ◼   ► like just you know you're not going to [TS]

00:30:32 ◼   ► see that crappy the cell phone on [TS]

00:30:36 ◼   ► Antiques Roadshow and 20 years but you [TS]

00:30:40 ◼   ► know find these artwork [TS]

00:30:42 ◼   ► yeah that's something ageless the same [TS]

00:30:44 ◼   ► way that like most of us don't work [TS]

00:30:46 ◼   ► neckties it on a daily basis a lot fewer [TS]

00:30:48 ◼   ► fewer people than ever before you know [TS]

00:30:50 ◼   ► brown men wear a necktie to go to work [TS]

00:30:53 ◼   ► but you can still buy a tie and you [TS]

00:30:56 ◼   ► still look everybody looks good you know [TS]

00:30:58 ◼   ► when they get dressed up and a nice [TS]

00:31:01 ◼   ► watch you know when you are dressed up [TS]

00:31:03 ◼   ► makes you look even better [TS]

00:31:05 ◼   ► I mean there's no put that used you [TS]

00:31:06 ◼   ► write an article it's not just status [TS]

00:31:08 ◼   ► its fashion to yeah exactly exactly [TS]

00:31:13 ◼   ► alright let's take a break I got ten [TS]

00:31:16 ◼   ► times more of AI got together that's why [TS]

00:31:18 ◼   ► I got it I got to take a break i want to [TS]

00:31:20 ◼   ► tell you about a new sponsor really [TS]

00:31:23 ◼   ► happy to have these guys hear Harry's [TS]

00:31:25 ◼   ► was Harry's well Harry's is a company [TS]

00:31:29 ◼   ► and second independent company and it's [TS]

00:31:32 ◼   ► all about making shaving easier [TS]

00:31:36 ◼   ► here's the story one of the founders to [TS]

00:31:38 ◼   ► founders is two guys named Jeff and Andy [TS]

00:31:42 ◼   ► and here's the story from andy one of [TS]

00:31:45 ◼   ► the founders you went to I went to a [TS]

00:31:46 ◼   ► drugstore way to 10 minutes for someone [TS]

00:31:48 ◼   ► to unlock the case where the razors were [TS]

00:31:50 ◼   ► being held and bought a four-pack of [TS]

00:31:52 ◼   ► blades and some shaving cream wasn't the [TS]

00:31:55 ◼   ► best experience to say the least I [TS]

00:31:56 ◼   ► walked out looked in my bag had a [TS]

00:31:58 ◼   ► receipt for over twenty-five dollars [TS]

00:31:59 ◼   ► with products and brands that didn't [TS]

00:32:01 ◼   ► really speak to me as a customer [TS]

00:32:03 ◼   ► I felt like they had to be a better way [TS]

00:32:04 ◼   ► so they started a new company [TS]

00:32:08 ◼   ► ah and they sent me a sample of the [TS]

00:32:11 ◼   ► things so you can you can buy a kit you [TS]

00:32:13 ◼   ► get like a nice razor blade not a fancy [TS]

00:32:15 ◼   ► not none of this stuff that looks like [TS]

00:32:16 ◼   ► you can you know like a straight razor [TS]

00:32:19 ◼   ► type thing it's okay you know type of [TS]

00:32:20 ◼   ► you know type of thing that you're used [TS]

00:32:22 ◼   ► to from mass market you know really [TS]

00:32:27 ◼   ► savings like the idea razor [TS]

00:32:29 ◼   ► yeah exactly ah really nice it's got a [TS]

00:32:33 ◼   ► nice feel that handle has a real nice [TS]

00:32:35 ◼   ► feel to it but it's nice and simple [TS]

00:32:37 ◼   ► looks kind of classic high-quality [TS]

00:32:40 ◼   ► blades that are engineered in their own [TS]

00:32:42 ◼   ► factory in germany for sharpness and [TS]

00:32:44 ◼   ► strength they sell blade refills at half [TS]

00:32:47 ◼   ► the price of their competitors like like [TS]

00:32:49 ◼   ► Gillette or those types of companies so [TS]

00:32:52 ◼   ► they're not it's not the sort of thing [TS]

00:32:53 ◼   ► where like with Gillette and those other [TS]

00:32:56 ◼   ► companies where that they you get your [TS]

00:32:58 ◼   ► handle real cheap and innate you know [TS]

00:33:00 ◼   ► it's actually the famously the Gillette [TS]

00:33:02 ◼   ► model you know give away the razor sell [TS]

00:33:04 ◼   ► the blades they saw the blades at half [TS]

00:33:07 ◼   ► the price of the competitors and there's [TS]

00:33:09 ◼   ► really really high quality blades so [TS]

00:33:12 ◼   ► they sent me a sample kit I used it I [TS]

00:33:15 ◼   ► great it was absolutely [TS]

00:33:17 ◼   ► you wouldn't think I I didn't even know [TS]

00:33:19 ◼   ► when I did I thought I actually thought [TS]

00:33:21 ◼   ► when i was using it and it will that [TS]

00:33:24 ◼   ► this is probably more expensive than [TS]

00:33:25 ◼   ► something like Gillette because it was [TS]

00:33:27 ◼   ► really nice [TS]

00:33:28 ◼   ► so Jeff one of the other co-founders he [TS]

00:33:32 ◼   ► also co-founded warby parker same exact [TS]

00:33:36 ◼   ► types its story back story where they [TS]

00:33:38 ◼   ► were you know just thinking hey there's [TS]

00:33:40 ◼   ► gotta be a better way than when I broke [TS]

00:33:42 ◼   ► you know the guy broke his glasses and [TS]

00:33:43 ◼   ► it was like a new pair of eyeglasses [TS]

00:33:44 ◼   ► like seven hundred boxes like this can't [TS]

00:33:47 ◼   ► be right there [TS]

00:33:47 ◼   ► this is this can't be the working on the [TS]

00:33:49 ◼   ► best price exactly that warby parker is [TS]

00:33:52 ◼   ► to eyewear that's what Harry's is to [TS]

00:33:55 ◼   ► shaving so it's not just the razor to [TS]

00:33:57 ◼   ► they have shaving cream all sorts of [TS]

00:34:00 ◼   ► stuff like that really really great i [TS]

00:34:03 ◼   ► love these independent companies that [TS]

00:34:04 ◼   ► are taking on you know I can't rent [TS]

00:34:09 ◼   ► competitors like gillette and stuff like [TS]

00:34:11 ◼   ► that really encourage you to check it [TS]

00:34:13 ◼   ► out [TS]

00:34:13 ◼   ► I go to Harry's calm and use the promo [TS]

00:34:17 ◼   ► code the talkshow use that when you [TS]

00:34:21 ◼   ► checkout you don't need special URL just [TS]

00:34:23 ◼   ► go to Harry's com use the talk show when [TS]

00:34:27 ◼   ► you check out though and they're going [TS]

00:34:29 ◼   ► to throw in for you using that code [TS]

00:34:31 ◼   ► you're going to get a free for packet [TS]

00:34:32 ◼   ► blades with your first purchase [TS]

00:34:34 ◼   ► I can't beat that free razor blades so [TS]

00:34:37 ◼   ► go to Harry's common use that code [TS]

00:34:44 ◼   ► what else I'm watches just watch it [TS]

00:34:46 ◼   ► before we get into wearables hit so you [TS]

00:34:48 ◼   ► mentioned this the display right what's [TS]

00:34:52 ◼   ► the biggest batteries drain on the [TS]

00:34:55 ◼   ► iphone it's going to display right we're [TS]

00:34:58 ◼   ► in a huge problem so I everybody glosses [TS]

00:35:05 ◼   ► everybody makes these mock-ups glosses [TS]

00:35:08 ◼   ► over this you know like when people make [TS]

00:35:09 ◼   ► when they call those suspect designs [TS]

00:35:12 ◼   ► like yeah after the cops the onset the [TS]

00:35:18 ◼   ► ending to one was like here's the watch [TS]

00:35:20 ◼   ► google here's the watch it was a good [TS]

00:35:21 ◼   ► bird diverge story here's the watch that [TS]

00:35:24 ◼   ► Google and Apple have to make I think [TS]

00:35:26 ◼   ► Nick and whatever that the accurate [TS]

00:35:28 ◼   ► headline would be here's a really cool [TS]

00:35:30 ◼   ► idea for a watch that Apple and Google [TS]

00:35:33 ◼   ► couldn't make it [TS]

00:35:36 ◼   ► it's back there possibly here's a [TS]

00:35:38 ◼   ► frickin pipe dream but like we don't get [TS]

00:35:44 ◼   ► a regular traditional wristwatch anytime [TS]

00:35:46 ◼   ► you glance at your wrist you can see the [TS]

00:35:47 ◼   ► time because the there is no did you [TS]

00:35:50 ◼   ► know it's just hands you as long as [TS]

00:35:52 ◼   ► there's light you can see it and you [TS]

00:35:54 ◼   ► have something like the timex indiglo or [TS]

00:35:56 ◼   ► something like that you hit a button and [TS]

00:35:57 ◼   ► it lights up and you can always see the [TS]

00:36:00 ◼   ► time [TS]

00:36:00 ◼   ► ah whereas if it's any kind of LCD [TS]

00:36:04 ◼   ► display I you can't unless somebody's [TS]

00:36:08 ◼   ► invented something that I'm not aware of [TS]

00:36:09 ◼   ► you can't keep it on all the time and [TS]

00:36:12 ◼   ► it's not on all the time now it's not as [TS]

00:36:14 ◼   ► good to watch and you can't make it [TS]

00:36:16 ◼   ► motion sensitive because we're always [TS]

00:36:17 ◼   ► moving around right right [TS]

00:36:19 ◼   ► I it's your your you gotta have some [TS]

00:36:22 ◼   ► sort of interaction or some sort of [TS]

00:36:24 ◼   ► movement that triggers it to go on and [TS]

00:36:27 ◼   ► it's probably going to be you touching [TS]

00:36:29 ◼   ► it so so it's a two-handed device other [TS]

00:36:31 ◼   ► words hable along with several other you [TS]

00:36:35 ◼   ► know entries in the current crop of of [TS]

00:36:38 ◼   ► smartwatches uses e-ink instead of an [TS]

00:36:42 ◼   ► LCD display so that they can be on all [TS]

00:36:45 ◼   ► the time without draining the battery [TS]

00:36:47 ◼   ► really quickly but it the ink is a looks [TS]

00:36:52 ◼   ► like 1996 look really i've said this [TS]

00:36:55 ◼   ► before but you I just can't emphasize [TS]

00:36:58 ◼   ► is it enough when I look at my pebble [TS]

00:36:59 ◼   ► watch it looks to me like i'm wearing [TS]

00:37:01 ◼   ► something from palm in 1996 that got [TS]

00:37:04 ◼   ► taken to the future and that's not i [TS]

00:37:07 ◼   ► don't mean that in a complementary way I [TS]

00:37:08 ◼   ► mean in a it really looks and feels like [TS]

00:37:11 ◼   ► 20 year old technology black and white [TS]

00:37:15 ◼   ► screen with visible pixels it just seems [TS]

00:37:18 ◼   ► ridiculous [TS]

00:37:19 ◼   ► plus it's not good go ahead it the [TS]

00:37:22 ◼   ► contrast is so low that it's hard to [TS]

00:37:23 ◼   ► read anyway [TS]

00:37:25 ◼   ► yeah it DC appellee adopting any kind of [TS]

00:37:28 ◼   ► eating technology in its current state [TS]

00:37:30 ◼   ► now I don't it at all it's just it's [TS]

00:37:33 ◼   ► just it's just it's i think it has a lot [TS]

00:37:38 ◼   ► of promise in the future right the [TS]

00:37:40 ◼   ► density is going to increase you know [TS]

00:37:42 ◼   ► they're probably a retina display at [TS]

00:37:45 ◼   ► some point in time you know their work [TS]

00:37:47 ◼   ► retina LCD displays initially you know [TS]

00:37:50 ◼   ► it's taken you know that since the [TS]

00:37:53 ◼   ► eighties to the now and in order for [TS]

00:37:55 ◼   ► that technology to mature it would have [TS]

00:37:58 ◼   ► to be a lot closer a lot closer to the [TS]

00:38:01 ◼   ► actual quality of print real guaranted [TS]

00:38:04 ◼   ► in Iran paper i'm not saying i'm not [TS]

00:38:07 ◼   ► even rolling out that there could be [TS]

00:38:09 ◼   ► that Apple couldn't theory someday do [TS]

00:38:11 ◼   ► something using some some kind of [TS]

00:38:13 ◼   ► monochromatic it's not just the [TS]

00:38:16 ◼   ► black-and-white it's the nature of [TS]

00:38:18 ◼   ► pebbles black-and-white you know that it [TS]

00:38:19 ◼   ► just to me it's low contrast it looks [TS]

00:38:22 ◼   ► very very digital it looks you know it [TS]

00:38:26 ◼   ► doesn't look like income paper at all i [TS]

00:38:30 ◼   ► do I recognize that that's a feature [TS]

00:38:32 ◼   ► that the screen can be on the display is [TS]

00:38:34 ◼   ► on all the time and doesn't have to go [TS]

00:38:36 ◼   ► off but they also they do have a thing [TS]

00:38:38 ◼   ► they have like a backlight and they do [TS]

00:38:42 ◼   ► have a motion detector for you have to [TS]

00:38:43 ◼   ► kind of like so that it doesn't go off [TS]

00:38:45 ◼   ► all the time you have to like kind of [TS]

00:38:46 ◼   ► flick it right and it works and it's a [TS]

00:38:50 ◼   ► pretty accurate flick detector but I [TS]

00:38:52 ◼   ► don't know that the days I've spent [TS]

00:38:54 ◼   ► trying to where the pub watch all day [TS]

00:38:55 ◼   ► its you feel like a jerk clicking you [TS]

00:38:58 ◼   ► know [TS]

00:38:58 ◼   ► yeah I don't look like I have like [TS]

00:39:01 ◼   ► spasms or something right [TS]

00:39:02 ◼   ► it doesn't it just doesn't seem like a [TS]

00:39:05 ◼   ► mass-market product to me right it's [TS]

00:39:07 ◼   ► just that I you know [TS]

00:39:08 ◼   ► yes is Keeks with like a new shiny kind [TS]

00:39:11 ◼   ► of pushing the boundaries toy this is [TS]

00:39:14 ◼   ► kinda cool or living in the future here [TS]

00:39:17 ◼   ► could I see my sister-in-law who you [TS]

00:39:20 ◼   ► know loves her iphone SE here buying [TS]

00:39:23 ◼   ► something like that [TS]

00:39:25 ◼   ► no way well and it you know not to open [TS]

00:39:27 ◼   ► it up into the whole google glass to [TS]

00:39:28 ◼   ► direction but from a lot of people and I [TS]

00:39:32 ◼   ► realize not everybody nothing is [TS]

00:39:34 ◼   ► everybody but for a lot of people [TS]

00:39:35 ◼   ► watches in general share a lot with [TS]

00:39:39 ◼   ► glasses and especially sunglasses but I [TS]

00:39:42 ◼   ► glasses all sorts of eyeglasses where [TS]

00:39:44 ◼   ► people want to get pick one that that's [TS]

00:39:48 ◼   ► a speaks to them [TS]

00:39:50 ◼   ► design-wise that you know for a lot of [TS]

00:39:53 ◼   ► people a lot of people would say whether [TS]

00:39:55 ◼   ► it's a watch or sunglasses or eyeglasses [TS]

00:39:57 ◼   ► they want one that looks cool [TS]

00:39:59 ◼   ► yeah write that expression itself [TS]

00:40:02 ◼   ► expression i literally lads the word [TS]

00:40:04 ◼   ► cool is is maybe the most subjective [TS]

00:40:06 ◼   ► word in you know the only tour late 20th [TS]

00:40:10 ◼   ► century the early 21st century Western [TS]

00:40:12 ◼   ► civilization you know it cool is [TS]

00:40:14 ◼   ► whatever you know what you call it [TS]

00:40:17 ◼   ► yeah it cools what you think when you [TS]

00:40:19 ◼   ► see it right it's all about you right [TS]

00:40:22 ◼   ► but I'll tell you what it's good when [TS]

00:40:25 ◼   ► you're wearing Google like the idea of a [TS]

00:40:27 ◼   ► heads-up display kinda cool what you [TS]

00:40:30 ◼   ► look like wearing Google glass not cool [TS]

00:40:33 ◼   ► you did knowledgeable nobody is gonna [TS]

00:40:36 ◼   ► want to [TS]

00:40:36 ◼   ► nobody wants to wear a watch that isn't [TS]

00:40:38 ◼   ► cool and i'll tell you what the pebble [TS]

00:40:40 ◼   ► is not cool and flicking your wrist to [TS]

00:40:43 ◼   ► get the backlight to go on not cool [TS]

00:40:45 ◼   ► I can't I cool so but then what do you [TS]

00:40:48 ◼   ► do [TS]

00:40:49 ◼   ► like I feel like it's it just right [TS]

00:40:51 ◼   ► there and know it just seems to me like [TS]

00:40:53 ◼   ► it so many people speculating on what [TS]

00:40:55 ◼   ► Apple would do or what is far much you [TS]

00:40:57 ◼   ► just glance just glance right over that [TS]

00:41:00 ◼   ► which is that it's like the elephant in [TS]

00:41:02 ◼   ► the room where the whole point of these [TS]

00:41:04 ◼   ► smartwatches is that they have a display [TS]

00:41:06 ◼   ► but how do you power display all day on [TS]

00:41:09 ◼   ► a battery that fits in a watch [TS]

00:41:12 ◼   ► and if you don't have it displayed all [TS]

00:41:13 ◼   ► day then what you'd just have a black [TS]

00:41:16 ◼   ► screen on your rest all day you know I [TS]

00:41:21 ◼   ► for me it it's that I want it [TS]

00:41:27 ◼   ► whatever kind of wearable to be [TS]

00:41:29 ◼   ► unobtrusive right i think those are the [TS]

00:41:32 ◼   ► ones that succeed the most I mean it's [TS]

00:41:35 ◼   ► you you want something that can provide [TS]

00:41:40 ◼   ► you the information and not be in your [TS]

00:41:46 ◼   ► face about me not so that's the thing i [TS]

00:41:48 ◼   ► see what these these quote-unquote [TS]

00:41:49 ◼   ► smartwatches are coming out you know [TS]

00:41:52 ◼   ► it's like hey look what I've got right [TS]

00:41:54 ◼   ► gotta pick up a big-ass piece of [TS]

00:41:56 ◼   ► technology on my wrist arm [TS]

00:41:59 ◼   ► I don't want that right to know I don't [TS]

00:42:01 ◼   ► want that no more than i wanted to flip [TS]

00:42:03 ◼   ► phone with all sorts of you know bells [TS]

00:42:05 ◼   ► and whistles on it right one of the [TS]

00:42:07 ◼   ► things that attracted us all the initial [TS]

00:42:09 ◼   ► iphone was the simplicity of it [TS]

00:42:11 ◼   ► here's just a piece of glass one button [TS]

00:42:14 ◼   ► it does awesome stuff arm a wearable you [TS]

00:42:22 ◼   ► know I look at the wearables that are [TS]

00:42:24 ◼   ► successful in mind and in my mind that [TS]

00:42:26 ◼   ► there are things like the fitbit's and [TS]

00:42:29 ◼   ► the the Nike Fuel band and they don't [TS]

00:42:32 ◼   ► have fancy displays right you know [TS]

00:42:37 ◼   ► it'sit's and it's panic and a lot of [TS]

00:42:41 ◼   ► cases the technology can actually be [TS]

00:42:44 ◼   ► hidden right especially in the fitbit's [TS]

00:42:46 ◼   ► those the clip ons yeah when even close [TS]

00:42:48 ◼   ► you can play it's more like indicators [TS]

00:42:50 ◼   ► yes you know that it's a fancy led right [TS]

00:42:54 ◼   ► it's it's a and that for me is is the [TS]

00:42:59 ◼   ► direction I i could see Apple going [TS]

00:43:03 ◼   ► right going with that simplicity keeping [TS]

00:43:05 ◼   ► trying to figure out what people want [TS]

00:43:08 ◼   ► not what kind of technology they can [TS]

00:43:13 ◼   ► deploy uh you know I look at one of the [TS]

00:43:17 ◼   ► problems that I have with my iphone is [TS]

00:43:21 ◼   ► actually getting notified you know [TS]

00:43:24 ◼   ► either the [TS]

00:43:25 ◼   ► the the the buzzer goes off in my pocket [TS]

00:43:30 ◼   ► and I don't notice it has or you know [TS]

00:43:33 ◼   ► even that sometimes you know the the [TS]

00:43:35 ◼   ► audio cues you don't hear them while [TS]

00:43:38 ◼   ► they're in your pocket or if you're in a [TS]

00:43:39 ◼   ► noisy room or you know outside standing [TS]

00:43:42 ◼   ► in traffic [TS]

00:43:43 ◼   ► yeah i think the eyes all sorts of going [TS]

00:43:45 ◼   ► on it's like there's I think there's an [TS]

00:43:47 ◼   ► opportunity there for you no [TS]

00:43:49 ◼   ► notifications to be it to be better [TS]

00:43:54 ◼   ► basic part of it is that the the buzzer [TS]

00:43:57 ◼   ► West their thing i might be [TS]

00:43:59 ◼   ► misremembering which model was but there [TS]

00:44:01 ◼   ► was a model year of the iphone where [TS]

00:44:03 ◼   ► they switch to a new technology for the [TS]

00:44:05 ◼   ► vibrating vibrator you can like based on [TS]

00:44:09 ◼   ► you know I didn't even know there was [TS]

00:44:10 ◼   ► were competing technologies but based on [TS]

00:44:13 ◼   ► like the ifixit teardown but then they [TS]

00:44:15 ◼   ► went back to the previous 1i think with [TS]

00:44:17 ◼   ► the five and i think they're still using [TS]

00:44:19 ◼   ► the one with the 5s [TS]

00:44:21 ◼   ► I don't know if it's that that it just [TS]

00:44:22 ◼   ► doesn't vibrate hard enough I don't know [TS]

00:44:24 ◼   ► if the nerves in my upper right thigh [TS]

00:44:27 ◼   ► have gone numb [TS]

00:44:28 ◼   ► yeah exactly but I i missed calls all [TS]

00:44:33 ◼   ► the time now i really do if I especially [TS]

00:44:35 ◼   ► if i have it on silent you know because [TS]

00:44:37 ◼   ► and not you know I often do have my [TS]

00:44:39 ◼   ► phone on silent when I go somewhere [TS]

00:44:41 ◼   ► where I definitely don't want to make a [TS]

00:44:42 ◼   ► noise i miss the VIII i miss the [TS]

00:44:46 ◼   ► vibrations meaning i I don't feel them [TS]

00:44:48 ◼   ► so imagine there being something like a [TS]

00:44:51 ◼   ► ring or a clip or something that's you [TS]

00:44:55 ◼   ► know not in your pocket [TS]

00:44:58 ◼   ► basically i mean i-i I see the [TS]

00:45:00 ◼   ► opportunity here is to get out of the [TS]

00:45:01 ◼   ► pocket with some sort of device attached [TS]

00:45:04 ◼   ► to the thing that's in the pocket right [TS]

00:45:07 ◼   ► you know the bridge between the outside [TS]

00:45:08 ◼   ► the inside arm you know i look at it a [TS]

00:45:13 ◼   ► lot of women i know where their Fitbit [TS]

00:45:16 ◼   ► attached to the bra right in between the [TS]

00:45:20 ◼   ► the two cups [TS]

00:45:21 ◼   ► that's a very commonplace for women to [TS]

00:45:23 ◼   ► to put the Fitbit that out of the way [TS]

00:45:27 ◼   ► you know here that it easy it's secure [TS]

00:45:30 ◼   ► you know maybe apples wearable is [TS]

00:45:33 ◼   ► something that you clip to your bra [TS]

00:45:35 ◼   ► I mean it is the right did the mail you [TS]

00:45:39 ◼   ► calculate the story will totally ignore [TS]

00:45:41 ◼   ► that go all no way because you know that [TS]

00:45:43 ◼   ► that male egotism just you know but hey [TS]

00:45:46 ◼   ► this is half the population they're [TS]

00:45:47 ◼   ► going to have a problem that you don't [TS]

00:45:49 ◼   ► have right they don't have pockets like [TS]

00:45:52 ◼   ► we do unless they're wearing jeans I [TS]

00:45:56 ◼   ► don't know [TS]

00:45:57 ◼   ► well I couldn't see them doing that [TS]

00:45:58 ◼   ► unless you could also clip it to pants [TS]

00:46:00 ◼   ► or something [TS]

00:46:00 ◼   ► yeah butBut that this hey Caleb guess [TS]

00:46:04 ◼   ► what you should say no leave it on [TS]

00:46:07 ◼   ► what's your dog's and what's-his-name [TS]

00:46:09 ◼   ► that's that's pico pico come here come [TS]

00:46:11 ◼   ► here [TS]

00:46:12 ◼   ► my brother-in-law is coming home from [TS]

00:46:14 ◼   ► work so that's why he's all excited go [TS]

00:46:18 ◼   ► I like the co yeah he's a small dog [TS]

00:46:22 ◼   ► hence it's an engineering canna eco nano [TS]

00:46:26 ◼   ► like the text oh yeah um so yeah I you [TS]

00:46:32 ◼   ► know that a lot of people latched onto [TS]

00:46:35 ◼   ► this thing I wrote it all yell chalk is [TS]

00:46:39 ◼   ► is predicting an eye ring know it's like [TS]

00:46:41 ◼   ► all I'm saying is let's think about [TS]

00:46:43 ◼   ► things to be i love think about yeah [TS]

00:46:47 ◼   ► he's noisy easily survive it has that [TS]

00:46:50 ◼   ► charm personality if you go into this [TS]

00:46:53 ◼   ► exam that's why I say we go up [TS]

00:46:55 ◼   ► ok so the the idea is to start thinking [TS]

00:47:00 ◼   ► about things that are not around your [TS]

00:47:04 ◼   ► wrist it's not to think okay it's going [TS]

00:47:06 ◼   ► to be a ring it may be something clip on [TS]

00:47:08 ◼   ► it may be some sort of necklace it's [TS]

00:47:10 ◼   ► just you know think about it as [TS]

00:47:11 ◼   ► something that is not risk bound right [TS]

00:47:18 ◼   ► there are not obliged there whatever [TS]

00:47:20 ◼   ► right it's all like I two minutes [TS]

00:47:23 ◼   ► yeah like you said it's not necessarily [TS]

00:47:26 ◼   ► mmm that you're predicting a ring that [TS]

00:47:28 ◼   ► was like your what-if like what if it's [TS]

00:47:30 ◼   ► not a lot and you're just saying what if [TS]

00:47:33 ◼   ► it were raining [TS]

00:47:34 ◼   ► what could it do well it could get your [TS]

00:47:35 ◼   ► heartbeat it could vibrate a little bit [TS]

00:47:39 ◼   ► and you notice it [TS]

00:47:42 ◼   ► one thing i saw from you was our own [TS]

00:47:47 ◼   ► people responding to your thing if it is [TS]

00:47:49 ◼   ► a watch what's your thoughts on [TS]

00:47:51 ◼   ► how they would do sizing would it be [TS]

00:47:55 ◼   ► like a thing that did like the way that [TS]

00:47:57 ◼   ► some you can kind of like just a key [TS]

00:47:59 ◼   ► ring or would it be that you have you [TS]

00:48:01 ◼   ► know you'd get one in a certain size i [TS]

00:48:04 ◼   ► think apple is pretty damn awesome at [TS]

00:48:07 ◼   ► manufacturing stuff out of aluminum [TS]

00:48:09 ◼   ► these days typically what happens with a [TS]

00:48:13 ◼   ► ring is that you have the the main [TS]

00:48:15 ◼   ► design and the sizing is just done by [TS]

00:48:18 ◼   ► adding or removing a little bit of metal [TS]

00:48:20 ◼   ► right the junction point and it the [TS]

00:48:23 ◼   ► bottom of the ring and you know maybe [TS]

00:48:25 ◼   ► it's something some sort of [TS]

00:48:28 ◼   ► manufacturing process [TS]

00:48:30 ◼   ► yeah yeah obviously you know a lot of [TS]

00:48:33 ◼   ► people say well you know it sounds like [TS]

00:48:34 ◼   ► you're making a problem that's harder [TS]

00:48:35 ◼   ► than a wristband for a watch what that's [TS]

00:48:37 ◼   ► true but you know the watch has a lot of [TS]

00:48:40 ◼   ► other you know issues so again it's it's [TS]

00:48:45 ◼   ► you know these are just things that they [TS]

00:48:48 ◼   ► could be useful right that I hit one of [TS]

00:48:53 ◼   ► the things that are really sees an [TS]

00:48:55 ◼   ► opportunity is for this kind of wearable [TS]

00:48:59 ◼   ► device is for you know the ibeacons come [TS]

00:49:03 ◼   ► out in iOS 7 and it's a lot of people [TS]

00:49:07 ◼   ► don't really understand what it is but [TS]

00:49:09 ◼   ► basically your phone can pick up these [TS]

00:49:12 ◼   ► little bluetooth low energy signals that [TS]

00:49:16 ◼   ► are being imitated by these devices now [TS]

00:49:18 ◼   ► say for example you've got one of these [TS]

00:49:20 ◼   ► beacons around your finger around your [TS]

00:49:23 ◼   ► chest or whatever iOS devices can know [TS]

00:49:28 ◼   ► when you're nearby it's a unique idea [TS]

00:49:31 ◼   ► it's a globally unique identifier and [TS]

00:49:33 ◼   ► that that number can be transmitted to [TS]

00:49:37 ◼   ► the iOS device and and nearby i was [TS]

00:49:40 ◼   ► actually pretty pretty specifically [TS]

00:49:42 ◼   ► measured yeah it's it's it's you know [TS]

00:49:45 ◼   ► it's accurate to within inches it's you [TS]

00:49:47 ◼   ► know it's a couple feet it's not it's [TS]

00:49:51 ◼   ► not like you know the government's can [TS]

00:49:53 ◼   ► be tracking you because you you've got [TS]

00:49:55 ◼   ► this ring on I mean you that somebody [TS]

00:50:01 ◼   ► ten-band am actually from I think he [TS]

00:50:05 ◼   ► said [TS]

00:50:05 ◼   ► it drop off now used to be instagram and [TS]

00:50:09 ◼   ► yeah he spoke about other places he had [TS]

00:50:11 ◼   ► a really interesting idea one of the [TS]

00:50:13 ◼   ► things that you can imagine getting into [TS]

00:50:14 ◼   ► a rental car with this device on and all [TS]

00:50:17 ◼   ► the sudden it knows what music you like [TS]

00:50:20 ◼   ► em right you know it it's the you know [TS]

00:50:25 ◼   ► the iOS device in the car recognizes [TS]

00:50:32 ◼   ► your rings ID number goes to iTunes and [TS]

00:50:39 ◼   ► you know starts training music off your [TS]

00:50:41 ◼   ► you know your itunes with itunes match [TS]

00:50:46 ◼   ► account right for example or two from [TS]

00:50:49 ◼   ► your preferences for itunes radio yeah [TS]

00:50:52 ◼   ► exactly it's you know or you know maybe [TS]

00:50:55 ◼   ► he knows all you've got some podcast [TS]

00:50:57 ◼   ► need to listen to hear you want to [TS]

00:50:58 ◼   ► listen to these it's like you know who I [TS]

00:51:02 ◼   ► do not want to be i do not i would not [TS]

00:51:04 ◼   ► want to be a sirius XM because siriusxm [TS]

00:51:08 ◼   ► which we have in our car and it's kind [TS]

00:51:10 ◼   ► of a cool idea and I think it's in a lot [TS]

00:51:12 ◼   ► of ways better than terrestrial radio [TS]

00:51:13 ◼   ► but they're stuck with their satellites [TS]

00:51:16 ◼   ► yes I forget what the kilobit per second [TS]

00:51:19 ◼   ► is but it's pretty bad and i have bad [TS]

00:51:21 ◼   ► ears like I've mentioned this on the [TS]

00:51:23 ◼   ► talk show you know recurrently I don't [TS]

00:51:26 ◼   ► have good hearing [TS]

00:51:27 ◼   ► I don't have audio file your I don't [TS]

00:51:29 ◼   ► even the opposite I mean I come from a [TS]

00:51:31 ◼   ► long line of group of men who go half [TS]

00:51:33 ◼   ► death by the time they're getting older [TS]

00:51:35 ◼   ► I but even I can hear that [TS]

00:51:39 ◼   ► siriusxm music is really compressed [TS]

00:51:42 ◼   ► light as it crunchy it is really pretty [TS]

00:51:45 ◼   ► bad quality wise [TS]

00:51:47 ◼   ► ah and so you know and you can tell like [TS]

00:51:49 ◼   ► when a good song comes on you're in the [TS]

00:51:51 ◼   ► mood for it you turn it up it sounds [TS]

00:51:53 ◼   ► worse right like you did it sort of that [TS]

00:51:56 ◼   ► like the worst thing you can say about [TS]

00:51:57 ◼   ► in car music technology is when a good [TS]

00:52:01 ◼   ► song comes on and you turn it up it [TS]

00:52:03 ◼   ► sounds worse because you want the [TS]

00:52:04 ◼   ► opposite you want right now I want this [TS]

00:52:06 ◼   ► to sound great because this is you know [TS]

00:52:09 ◼   ► I'm in the mood for the song [TS]

00:52:11 ◼   ► yeah that that that the the thing is [TS]

00:52:13 ◼   ► that that's another industry that's [TS]

00:52:17 ◼   ► right for right getting kid I've [TS]

00:52:19 ◼   ► already got a network thing is is you [TS]

00:52:22 ◼   ► know most of the time when I'm in my car [TS]

00:52:24 ◼   ► I've already got a pretty high-quality [TS]

00:52:27 ◼   ► IP connection in the car because my [TS]

00:52:30 ◼   ► phones with me right [TS]

00:52:32 ◼   ► and I realized that there are things [TS]

00:52:33 ◼   ► like you know that most of us right now [TS]

00:52:36 ◼   ► have a pretty relative to like broadband [TS]

00:52:39 ◼   ► at home we have a small data cap per [TS]

00:52:42 ◼   ► month and you know if you have like an [TS]

00:52:45 ◼   ► hour-and-a-half commute or something [TS]

00:52:47 ◼   ► like that you don't necessarily right [TS]

00:52:48 ◼   ► now today in 2014 you made you may not [TS]

00:52:51 ◼   ► die you might go over your data limit if [TS]

00:52:53 ◼   ► you are streaming high quality music [TS]

00:52:57 ◼   ► over your phone all the time when you're [TS]

00:52:59 ◼   ► in the car but soon enough you know [TS]

00:53:01 ◼   ► within a few years thats that's not [TS]

00:53:03 ◼   ► gonna be a problem i can remember when [TS]

00:53:05 ◼   ► attend 10 megabyte hard drive costs five [TS]

00:53:08 ◼   ► thousand dollars right i did not long [TS]

00:53:13 ◼   ► ago really so you know this is it oh [TS]

00:53:17 ◼   ► yeah okay that's a problem but it's a [TS]

00:53:19 ◼   ► temporary problem i'm going to that that [TS]

00:53:22 ◼   ► whole piece L thing is looking like oh [TS]

00:53:23 ◼   ► my god it's all right it's going to be [TS]

00:53:25 ◼   ► IP right right and you also one of the [TS]

00:53:32 ◼   ► the google where things out yesterday I [TS]

00:53:35 ◼   ► had this insight that you know what I [TS]

00:53:38 ◼   ► don't think that drew us to the original [TS]

00:53:39 ◼   ► iphones the fact that we could touch the [TS]

00:53:42 ◼   ► screen and directly manipulated write it [TS]

00:53:46 ◼   ► there was a very visceral connection [TS]

00:53:48 ◼   ► there that you know our finger you know [TS]

00:53:51 ◼   ► the first time you'd slide to unlock [TS]

00:53:52 ◼   ► it's like well this is freaking magic it [TS]

00:53:56 ◼   ► really was but there's a problem now and [TS]

00:54:00 ◼   ► that they the devices aren't able to [TS]

00:54:04 ◼   ► talk back to other than through audio [TS]

00:54:07 ◼   ► vibration or display right there's the [TS]

00:54:12 ◼   ► you know the the idea of some sort of [TS]

00:54:14 ◼   ► haptic feedback that have you ever read [TS]

00:54:17 ◼   ► that thing that the that Brett Victor [TS]

00:54:20 ◼   ► wrote uh i think he called it a here is [TS]

00:54:26 ◼   ► a brief rant of the future interaction [TS]

00:54:29 ◼   ► design and it's just really about how [TS]

00:54:32 ◼   ► our devices we can't feel them right we [TS]

00:54:37 ◼   ► really did the tactile you know of of [TS]

00:54:40 ◼   ► the vibration that you know the little [TS]

00:54:44 ◼   ► motor inside of the the iphone makes is [TS]

00:54:46 ◼   ► it it's nothing [TS]

00:54:48 ◼   ► the most we have to but it's the best we [TS]

00:54:49 ◼   ► have right yeah it's the best we have so [TS]

00:54:51 ◼   ► we love you I had to unlock I mean it [TS]

00:54:53 ◼   ► was your right and yes slave John detect [TS]

00:54:56 ◼   ► it and it is you know is it was he any [TS]

00:54:59 ◼   ► day and it's funny when Yuri watch that [TS]

00:55:01 ◼   ► that keynote hehe demo slide to unlock I [TS]

00:55:03 ◼   ► get ridiculous amount of yeah yeah I'm a [TS]

00:55:06 ◼   ► lot you don't you know you don't feel a [TS]

00:55:09 ◼   ► slider moving under your finger [TS]

00:55:11 ◼   ► exactly you you like it you can't feel [TS]

00:55:14 ◼   ► it hit the end of that that channel so [TS]

00:55:16 ◼   ► that you can't do you use the Apple room [TS]

00:55:19 ◼   ► and remote and it's like it's unless [TS]

00:55:22 ◼   ► you're looking at the screen your [TS]

00:55:23 ◼   ► sometimes you get lost I mean that did [TS]

00:55:25 ◼   ► you know it's one of the things that the [TS]

00:55:27 ◼   ► blackberry people are still hanging [TS]

00:55:29 ◼   ► right you all its got up you know [TS]

00:55:31 ◼   ► keyboard you can feel right now and it [TS]

00:55:33 ◼   ► does that is worth something that's not [TS]

00:55:35 ◼   ► to say that means to tour that carrying [TS]

00:55:37 ◼   ► a blackberry but it is certainly thing [TS]

00:55:39 ◼   ► and it's you know like when you buy a [TS]

00:55:41 ◼   ► nice stereo or whatever and has like a [TS]

00:55:43 ◼   ► volume knob that just feels nice like it [TS]

00:55:46 ◼   ► has just the right Clyde to it [TS]

00:55:48 ◼   ► yeah yeah yeah that's one of the that's [TS]

00:55:50 ◼   ► one of the more interesting things to me [TS]

00:55:51 ◼   ► about a the car play right is that [TS]

00:55:54 ◼   ► previously i mean there were there's a [TS]

00:55:58 ◼   ► little bit of back channel arm on the [TS]

00:56:02 ◼   ► apple TV right you know if you pause the [TS]

00:56:04 ◼   ► apple TV with your remote it actually [TS]

00:56:08 ◼   ► update some status on your iPhone you [TS]

00:56:10 ◼   ► know shows the player state that kind of [TS]

00:56:12 ◼   ► stuff but the car plays got knobs and [TS]

00:56:17 ◼   ► switches and things that are coming back [TS]

00:56:20 ◼   ► to iOS to to give iOS some idea of you [TS]

00:56:24 ◼   ► know your tactile intentions right [TS]

00:56:27 ◼   ► you've got a real volume knob you can [TS]

00:56:30 ◼   ► turn that knob and it i'm sure you know [TS]

00:56:33 ◼   ► the volume knob and these high-end [TS]

00:56:36 ◼   ► european cars is gonna feel awesome [TS]

00:56:39 ◼   ► yeah they are you sure you write it's [TS]

00:56:41 ◼   ► supposed yeah if it doesn't you know [TS]

00:56:43 ◼   ► here to be like this [TS]

00:56:44 ◼   ► p scrap I don't want it but you know [TS]

00:56:47 ◼   ► that tactile information is now making [TS]

00:56:50 ◼   ► its way back to the device [TS]

00:56:52 ◼   ► yeah I think that's an important thing [TS]

00:56:53 ◼   ► right and it makes me think that ok it's [TS]

00:56:56 ◼   ► pretty obvious that you know Big Ben [TS]

00:56:59 ◼   ► Thompson called it the digital hub to [TS]

00:57:03 ◼   ► point out right it's like that the hub [TS]

00:57:06 ◼   ► used to be your mac right it's the thing [TS]

00:57:09 ◼   ► that had itunes on and everything said [TS]

00:57:12 ◼   ► itunes the new digital hub is really [TS]

00:57:15 ◼   ► that device in your pocket [TS]

00:57:17 ◼   ► yeah right and what connects to it is is [TS]

00:57:20 ◼   ► important now right okay you're [TS]

00:57:22 ◼   ► connecting to your car you're connecting [TS]

00:57:24 ◼   ► to some sort of wearable device you are [TS]

00:57:26 ◼   ► connecting to apple TV you know what's [TS]

00:57:29 ◼   ► the next thing you're going to connect [TS]

00:57:30 ◼   ► to a couple years ago maybe even before [TS]

00:57:33 ◼   ► the iphone maybe not maybe it was after [TS]

00:57:35 ◼   ► the iphone but philip greenspun filled g [TS]

00:57:38 ◼   ► in a blog post for he was like look [TS]

00:57:40 ◼   ► here's the computer i want to phone and [TS]

00:57:44 ◼   ► you carry with you were you going and [TS]

00:57:45 ◼   ► when you set your desk you doc it and as [TS]

00:57:48 ◼   ► soon as it's docked instead of using the [TS]

00:57:50 ◼   ► phone's display it uses the you know 30 [TS]

00:57:53 ◼   ► inch display on your desk and you can [TS]

00:57:57 ◼   ► use a mouse and keyboard and then when [TS]

00:58:00 ◼   ► you're done you just undocking you put [TS]

00:58:01 ◼   ► it back in your pocket and you go and [TS]

00:58:03 ◼   ► therefore you have one computer and it's [TS]

00:58:05 ◼   ► a desktop on your desk and it's a phone [TS]

00:58:08 ◼   ► in your pocket and you know motorola [TS]

00:58:11 ◼   ► actually man-made that I forget what [TS]

00:58:13 ◼   ► they call it the at tracks or something [TS]

00:58:15 ◼   ► like that [TS]

00:58:15 ◼   ► yeah to talk about a product before it's [TS]

00:58:18 ◼   ► ready it's there's a there's a kernel of [TS]

00:58:22 ◼   ► a great idea there and I don't think [TS]

00:58:24 ◼   ► it's and I've never I i think the [TS]

00:58:27 ◼   ► fundamental error there is that you [TS]

00:58:29 ◼   ► don't want one device that has two [TS]

00:58:30 ◼   ► completely different interfaces because [TS]

00:58:32 ◼   ► if when you're at your desk and you want [TS]

00:58:34 ◼   ► mail to look a certain way because it's [TS]

00:58:36 ◼   ► a big giant display and then you done [TS]

00:58:41 ◼   ► doc it [TS]

00:58:42 ◼   ► where does that window go like just [TS]

00:58:43 ◼   ► think about how annoying it is sometimes [TS]

00:58:45 ◼   ► like when your monitors changes or it's [TS]

00:58:47 ◼   ► not as much promise it used to be [TS]

00:58:48 ◼   ► remember like when games would change [TS]

00:58:50 ◼   ► the size of your display on your mac and [TS]

00:58:53 ◼   ► then like you play the game and as soon [TS]

00:58:55 ◼   ► as you're done playing the game all of [TS]

00:58:56 ◼   ► your windows [TS]

00:58:57 ◼   ► the wrong size yeah you're i convert all [TS]

00:58:59 ◼   ► messed and your icons me the order right [TS]

00:59:01 ◼   ► church was like haha it was it was [TS]

00:59:04 ◼   ► maddening and you know heads but i do [TS]

00:59:08 ◼   ► think there's a kernel of a good idea [TS]

00:59:09 ◼   ► that but docking to is like an old [TS]

00:59:11 ◼   ► eighties idea you don't need to doc [TS]

00:59:12 ◼   ► anything reason you should ever doctors [TS]

00:59:14 ◼   ► to get power [TS]

00:59:16 ◼   ► I'm it's just in your pocket and it just [TS]

00:59:20 ◼   ► you know it can all be Wireless no [TS]

00:59:22 ◼   ► reason other interesting hours another [TS]

00:59:24 ◼   ► anything we touched on earlier that the [TS]

00:59:26 ◼   ► display is a huge draw on that battery [TS]

00:59:30 ◼   ► right but you know anything that it's [TS]

00:59:33 ◼   ► wearable it's gotta last a couple days [TS]

00:59:36 ◼   ► at please at least but anything about [TS]

00:59:38 ◼   ► and again it comes back to the [TS]

00:59:40 ◼   ► traditional watch world where I you know [TS]

00:59:43 ◼   ► mechanical watches at last as long as [TS]

00:59:47 ◼   ► you wear it everyday they never need [TS]

00:59:49 ◼   ► power and even if you don't you just [TS]

00:59:52 ◼   ► quickly find it you know in 15 seconds [TS]

00:59:55 ◼   ► later it's powered for the day like so [TS]

00:59:57 ◼   ► if you have a war you know mechanical [TS]

00:59:59 ◼   ► watch any [TS]

00:59:59 ◼   ► watch any [TS]

01:00:00 ◼   ► yeah one in a while and it's the hands [TS]

01:00:02 ◼   ► or stop you set the time you wind it 20 [TS]

01:00:05 ◼   ► times and then you're done [TS]

01:00:06 ◼   ► whereas if your electronic device like [TS]

01:00:09 ◼   ► you wake up in the morning and your [TS]

01:00:11 ◼   ► watch your you will you know [TS]

01:00:12 ◼   ► smartwatches dead you're screwed because [TS]

01:00:15 ◼   ► you gotta get on you gotta go to work [TS]

01:00:17 ◼   ► you've got to charge it in the car or [TS]

01:00:18 ◼   ► something like that you know you gotta [TS]

01:00:19 ◼   ► you have to wait for it to charge a huge [TS]

01:00:22 ◼   ► pain in the ass [TS]

01:00:24 ◼   ► quartz watches the Watchers most people [TS]

01:00:26 ◼   ► who wear watches where the batteries [TS]

01:00:28 ◼   ► last year's usually you know you get two [TS]

01:00:31 ◼   ► or three years it's like a weird once [TS]

01:00:33 ◼   ► every couple of years thing when the [TS]

01:00:35 ◼   ► battery wines yeah you're you're totally [TS]

01:00:38 ◼   ► surprised when it happens and you can't [TS]

01:00:40 ◼   ► remember the last time you don't want [TS]

01:00:42 ◼   ► your battery in and watch one time I [TS]

01:00:44 ◼   ► forget what brand it was but it wasn't [TS]

01:00:45 ◼   ► it [TS]

01:00:46 ◼   ► hey guys i got a swiss army watch or [TS]

01:00:48 ◼   ► something costs like a hundred bucks and [TS]

01:00:50 ◼   ► had a thing where when the battery got [TS]

01:00:52 ◼   ► low the second-hand only updated once [TS]

01:00:56 ◼   ► every four seconds or three sides [TS]

01:00:58 ◼   ► something like that so it's still kept [TS]

01:01:01 ◼   ► the right time but you'd clearly notice [TS]

01:01:05 ◼   ► that something was wrong because the [TS]

01:01:07 ◼   ► second-hand only moved every three [TS]

01:01:09 ◼   ► seconds which is going to give you a [TS]

01:01:11 ◼   ► little bit of heads up that ok you need [TS]

01:01:13 ◼   ► to head down to the watch death [TS]

01:01:15 ◼   ► yeah and it was like I don't know yeah [TS]

01:01:17 ◼   ► and I don't even know how will we know [TS]

01:01:19 ◼   ► if it how long that would have lasted [TS]

01:01:20 ◼   ► but you know that day I went and got a [TS]

01:01:22 ◼   ► new battery and it was fine and so I [TS]

01:01:23 ◼   ► didn't even I didn't even have a day [TS]

01:01:25 ◼   ► where it was dead [TS]

01:01:27 ◼   ► whereas with you know my phone i don't [TS]

01:01:30 ◼   ► know i think it's a lot to ask any of us [TS]

01:01:33 ◼   ► to do is to have another device as needy [TS]

01:01:36 ◼   ► of power as our phones like we've all [TS]

01:01:42 ◼   ► you know and hopefully at some point in [TS]

01:01:44 ◼   ► hindsight we're all going to look back [TS]

01:01:46 ◼   ► at this decade and laugh at ourselves [TS]

01:01:49 ◼   ► for what slaves we are to power for our [TS]

01:01:52 ◼   ► phones [TS]

01:01:53 ◼   ► yeah and I think it's a lot to ask any [TS]

01:01:57 ◼   ► of us to do especially regular consumers [TS]

01:02:00 ◼   ► to add a second device to that sort of [TS]

01:02:03 ◼   ► that sort of [TS]

01:02:08 ◼   ► dependency on charging you know once one [TS]

01:02:11 ◼   ► today [TS]

01:02:12 ◼   ► yeah that's and and because it's it's [TS]

01:02:15 ◼   ► something you wear it's something you [TS]

01:02:19 ◼   ► I mean a lot of time for example rings [TS]

01:02:21 ◼   ► are uncomfortable to remove right they [TS]

01:02:23 ◼   ► get so yeah I can't get my wedding [TS]

01:02:25 ◼   ► attached you know your wedding ring like [TS]

01:02:27 ◼   ► you know it'sit's get it over the dam [TS]

01:02:29 ◼   ► knuckle it's like I right so you know [TS]

01:02:32 ◼   ► and you're making watch off taking watch [TS]

01:02:36 ◼   ► off right you know it's like you gotta [TS]

01:02:37 ◼   ► mess with the just strap and you know [TS]

01:02:40 ◼   ► it's it's not just it's not like you [TS]

01:02:43 ◼   ► take the phone out of your pocket and [TS]

01:02:44 ◼   ► slam it down into the dock or you know [TS]

01:02:47 ◼   ► pop the Lightning connector in it's not [TS]

01:02:51 ◼   ► that simple [TS]

01:02:52 ◼   ► so yeah it's that's I think that's you [TS]

01:02:55 ◼   ► know that again kind of leads me into [TS]

01:02:57 ◼   ► the the thought that it's got to be [TS]

01:03:00 ◼   ► simple right you know everybody's coming [TS]

01:03:01 ◼   ► up with these grand ideas and it's just [TS]

01:03:07 ◼   ► another physically impossible [TS]

01:03:08 ◼   ► let me do a second sponsor breaking will [TS]

01:03:10 ◼   ► keep going sure I want to tell you about [TS]

01:03:12 ◼   ► another new sponsor delighted to have [TS]

01:03:14 ◼   ► branch fire branch fire is a [TS]

01:03:17 ◼   ► chicago-based startup dedicated to [TS]

01:03:19 ◼   ► building software that helps people work [TS]

01:03:21 ◼   ► better their flagship product I annotate [TS]

01:03:25 ◼   ► was the first PDF annotation app [TS]

01:03:28 ◼   ► developed for the ipad and it's still [TS]

01:03:30 ◼   ► among the top productivity apps in the [TS]

01:03:32 ◼   ► App Store I annotate lets you read [TS]

01:03:36 ◼   ► markup organize and share documents [TS]

01:03:38 ◼   ► right on your iPad they've got over a [TS]

01:03:41 ◼   ► million users worldwide students and [TS]

01:03:44 ◼   ► teachers to Hollywood actors and [TS]

01:03:46 ◼   ► screenwriters have used it to take their [TS]

01:03:49 ◼   ► PDF workflow paperless got killer [TS]

01:03:51 ◼   ► features an awesome support and it's [TS]

01:03:55 ◼   ► just a terrific terrific app so building [TS]

01:03:58 ◼   ► on aisle and annotates success the [TS]

01:04:00 ◼   ► branch fire team is right now as we [TS]

01:04:03 ◼   ► speak [TS]

01:04:03 ◼   ► probably literally at this very moment [TS]

01:04:05 ◼   ► hard at work on an exciting new mobile [TS]

01:04:08 ◼   ► and desktop product called folia f.lli a [TS]

01:04:11 ◼   ► not out yet but you can follow them on [TS]

01:04:18 ◼   ► Twitter brand [TS]

01:04:19 ◼   ► fire or I guess you say at branch fire [TS]

01:04:22 ◼   ► how do you pronounce the damn the at [TS]

01:04:24 ◼   ► symbol again given out it [TS]

01:04:26 ◼   ► yeah so at branch fire on twitter there [TS]

01:04:30 ◼   ► on something there's something called [TS]

01:04:31 ◼   ► Facebook there on that too [TS]

01:04:33 ◼   ► I don't know what that is but you can [TS]

01:04:35 ◼   ► follow there and they've got their given [TS]

01:04:37 ◼   ► hints they're dropping hints about what [TS]

01:04:39 ◼   ► what fully is in a given information but [TS]

01:04:42 ◼   ► for iannotate which is out right now [TS]

01:04:44 ◼   ► been out for awhile big hit the App [TS]

01:04:47 ◼   ► Store here's where you can go to find [TS]

01:04:48 ◼   ► more go to www.bravotv.com / yet I [TS]

01:04:56 ◼   ► annotate get iannotate I i'll bet you [TS]

01:05:01 ◼   ► could find it if you just Google for [TS]

01:05:03 ◼   ► iannotate but if you use that URL i gave [TS]

01:05:06 ◼   ► you don't know you came from the show [TS]

01:05:08 ◼   ► you my thanks to branch farm [TS]

01:05:10 ◼   ► alright let's talk about the the android [TS]

01:05:13 ◼   ► wear announcements this week I here's [TS]

01:05:18 ◼   ► what I think why I've I haven't linked [TS]

01:05:20 ◼   ► to it yet from during far but we're [TS]

01:05:22 ◼   ► recording this little early we recording [TS]

01:05:24 ◼   ► on Wednesday March 19 so it's been a day [TS]

01:05:27 ◼   ► I still haven't linked to it because [TS]

01:05:29 ◼   ► I've been letting it i wanna think [TS]

01:05:30 ◼   ► because I I'm always a little weary [TS]

01:05:32 ◼   ► especially as time goes on because I [TS]

01:05:35 ◼   ► more and more I I when I write about [TS]

01:05:39 ◼   ► Google and Android I know that it's [TS]

01:05:41 ◼   ► against negative you know so and that [TS]

01:05:45 ◼   ► makes me cautious to do it because my [TS]

01:05:47 ◼   ► first thought was a lot largely negative [TS]

01:05:51 ◼   ► that is just vaporware so I wanted to [TS]

01:05:53 ◼   ► think before I wrote but more and more [TS]

01:05:56 ◼   ► what I think when i hear this is I think [TS]

01:05:58 ◼   ► of January 2010 about six weeks before [TS]

01:06:04 ◼   ► Apple had the original iPad introduction [TS]

01:06:08 ◼   ► and Steve bombers at CES and he's you [TS]

01:06:13 ◼   ► mentioned use the word slate about 72 [TS]

01:06:15 ◼   ► times and add that the HP Slate here's [TS]

01:06:18 ◼   ► the HP Slate it's going to be the best [TS]

01:06:20 ◼   ► tablet computer ever made blood and I [TS]

01:06:23 ◼   ► think it wound up it didn't even ship [TS]

01:06:25 ◼   ► but there he was on stage playing around [TS]

01:06:29 ◼   ► with this HP slate that was [TS]

01:06:31 ◼   ► you know running windows 7 or some [TS]

01:06:33 ◼   ► whatever crap was out at the time and it [TS]

01:06:36 ◼   ► just looked like a fool he look like a [TS]

01:06:38 ◼   ► fool then and in hindsight this looks [TS]

01:06:40 ◼   ► like an even bigger fool because clearly [TS]

01:06:42 ◼   ► it wasn't because this HP slate was [TS]

01:06:44 ◼   ► something that was worth bragging about [TS]