The Talk Show

37: Live from Úll 2013


  we're sorry can you remember the last time I did a live talk show i think was [TS]

  the last time they live on as the one at WEC and as mean cable sasser panicked or [TS]

  SAT on Jesus Christ your present and and real I gotta know ten-fifteen minutes [TS]

  and it's going great so the thing was dynamite and by phone goes off in my [TS]

  pocket everybody knows I'm doing this what would text me and of course I took [TS]

  it out and did the sliding front of the its its my wife saying that they closed [TS]

  the bar jacket after her and Mike Monteiro we're going to keep my head i [TS]

  interrupted the show and had them reopen the bars a car and they apparently did [TS]

  it is like a courtesy to me and cable 232 quiet when I get the feeling as I [TS]

  can be a problem in Ireland are still open right michael dobbs good to see if [TS]

  there is a tornado warning this is actually not it is totally true is [TS]

  totally true I'm told ya it's just how common or tornadoes first time that's [TS]

  why did show up in my weather app [TS]

  who's got a flight tonight I don't think they were driving me crazy if the thread [TS]

  is a dramatic and you are solid but it was like every time I was looking at [TS]

  what you know and I could see you and I can tell that you totally screwed [TS]

  did not lose I use it as you call it losing the thread I did not but I have [TS]

  you ever seen anybody lose the interesting to me it's what I give a [TS]

  talk its have a series points and I do I do this thing now where I do write the [TS]

  whole thing out in some form we're just read it but it never had just to get all [TS]

  the thoughts that I have these bullet points and its I know that there's a [TS]

  connection and the parties really weren't oh shit what's my next point is [TS]

  I know what my next point but have I said I made all the jokes I want to make [TS]

  on this one [TS]

  they were killing me [TS]

  I did forget one Geoghan is as great as having the talk show here I can do it is [TS]

  the one joke I wanted to make and I thought it literally like 10 minutes [TS]

  before I was going to go on at all that is perfect it's perfect job was towards [TS]

  the end of my talk I was talking about my problems with the word uncompromising [TS]

  and I wanted to say is I was gonna steal Michaels dick and say we're not you say [TS]

  uncompromising I hear I don't know what the fuck I believe it to very good at is [TS]

  one of the things that we need to actually talk Apple at the conference my [TS]

  god right let's do that it's actually do it it's not news news I think it was [TS]

  maybe like 10 days ago but it it's been an airplane stuff but Ron Johnson former [TS]

  head of Apple Retail left like two years ago became the CEO of JCPenney [TS]

  department us' department store chain I got fired [TS]

  liked how would you describe JCPenney I i suspect for all of our european [TS]

  audience members they probably don't see store [TS]

  nothing in particular no yeah exactly so nothing particularly noteworthy about it [TS]

  suffering because the price war and run into and then nowhere near as cheap as [TS]

  wal-mart and doesn't look at is is more upscale but not truly upscale not like I [TS]

  don't know which change you guys know but like Macy's and Bloomingdale's or [TS]

  something like that [TS]

  nordstrom's you guys probably don't know but North sounds like the best not it's [TS]

  a game between like they didn't know if they were discounted in know if they're [TS]

  nice the other big thing that they did and they were almost famous for in the [TS]

  retailing I missus defied learned after Ron Johnson to the job at the JCPenney [TS]

  had in all seriousness like two hundred and seventy-five sale like [TS]

  so that's practically every single week day there'd be a new sale where this is [TS]

  40 percent off and that's 30% off and that the only people who effectively [TS]

  shop there were people who are like looking for bartenders so what do you [TS]

  think I have some questions why why do you think he left to go there in the [TS]

  first place I don't i didnt work with ramen I was really really smart guy but [TS]

  I need my story I tell myself it's just like you kind of like built in the [TS]

  retail giant stores like time to go do something something different right so [TS]

  there was no scuttlebutt about like him as a problem there he was like he was in [TS]

  a lot of dance when Apple team like Greece will transition and JCPenney also [TS]

  probably a lot of people know but biographical your job career wise before [TS]

  Apple he was at Target which was very successful so he was really wasn't just [TS]

  the success of Apple it was like to street retail successes target and an [TS]

  apple and then it was just like I mean we were talking about this before is [TS]

  like what happened right is one of my theories that he didn't have the product [TS]

  that was going to walk people into the stores JCPenney what do you know about [TS]

  if you know anything about it was like what is the thing you go to an Apple [TS]

  store if you want to do whatever it was he didn't have that thing that [TS]

  compelling thing to get you walk in the front door so I was one of the things [TS]

  that I just screwed right out of the gate with you don't have that can cause [TS]

  then I think you could say that that Apple Retail stories all starts from [TS]

  that foundation here's what we have these great products that we're very [TS]

  proud of people want and will build everything else around that go into an [TS]

  Apple store their famously this is well known as a build-up to museums right I [TS]

  talked about this last load built up a museums are big huge wide open spaces [TS]

  butcher block table it's everything is about being honoring the product right [TS]

  and walking in there is this museum to the art building up there and see how do [TS]

  you do that when you don't actually have that product you got like to show off [TS]

  thats seems like one of the things he was struggling with target is is sort of [TS]

  the opposite direction i think is targets like the sort of story go to buy [TS]

  everything right target you from paper towels to you know a new basketball I [TS]

  mean even so groceries and stuff there now and so it's sort of the opposite [TS]

  problem they don't have to focus on anything but I feel like Jesse pennies [TS]

  when they close the various parts that they don't have any unique thing right [TS]

  the same terror levi's there you can get the other one but whatever he was doing [TS]

  I mean do you think you had a good game and no I don't I feel like I i feel like [TS]

  what happened to really weird and they weren't doing is true I mean and I guess [TS]

  you know eventually you've gotta pull the plug on a CEO change but I think the [TS]

  thing that's so bizarre is that they fired and replaced him with the guy who [TS]

  was there before so like you know effectively their board it wasn't just [TS]

  we are at work will hire you when I hired him two years ago we're gonna try [TS]

  something new [TS]

  we're gonna buy into your radical ideas to really change this company because we [TS]

  need change because we're not doing that and in two years later they're like [TS]

  let's go back to where we were right which day no such state of South right [TS]

  we like our old sub as well i mean the stock was down like what fifty-one [TS]

  percent or something like that I mean so disaster right but still it's like how [TS]

  long they take apple to get back to you I'm happy state it was in ninety-seven [TS]

  and 2002 the game along right that's a very good comparison like how long does [TS]

  it take to turn around a big company that's gotten itself in the deep rut and [TS]

  apples are graded example so two years after Steve Jobs came back with 99 right [TS]

  so there's still two years away from the iPod no iTunes I mean effectively were [TS]

  just selling max that were blue instead a page right i mean you know Pakistan [TS]

  was still two years out it was in the works but you know it's the branding [TS]

  campaign think different thing was going to say it up i mean this is something [TS]

  that was amazing to me that Apple as you go in like a 97 video Q&A after one of [TS]

  the events after one of the events and he sits down and he answers questions [TS]

  and their hostile Hasan opened I ask me whatever you want and ends at the toll [TS]

  at heart an hour and a half answering questions and if you go from now you [TS]

  look at that taught you know all of the things he was thinking about going to be [TS]

  networked like a cloud of the sort of thing he was really sketching it out and [TS]

  then did it for the next ten years but it really took that long to get them [TS]

  it's an amazing talk because you said you know I can't believe he's talking [TS]

  about this in 1997 because he's describing you know like iPad and iCloud [TS]

  today but it really took that long to get there and and you know I know that [TS]

  JCPenney is not exactly an apples to oranges comparison with apple computer [TS]

  right sorry but obviously it's a very different business but I still think [TS]

  though that a lot of those things that take so long it takes long in any case [TS]

  you know and and brand awareness is definitely one of them you know and [TS]

  that's the thing that JCPenney was fighting with this idea that no one [TS]

  really was nobody's favorite store right now and to change that I think two years [TS]

  now that I think it's interesting but they were going to get someone got to me [TS]

  that the old CEO is a political battle that someone would you like a frank back [TS]

  the old stuff that makes you think I have no idea could be told him but it [TS]

  makes me think that there was somebody you never run a Ron Johnson there in the [TS]

  first place [TS]

  so here's a question i've gotten from a surprising number of readers by email I [TS]

  don't know how to answer because i dont game but you might have to do you think [TS]

  there's any chance now that run Johnson would go back to Apple AAPL actually [TS]

  doesn't have a retail chief right now I have no insider knowledge but it seems [TS]

  makes total sense given the exit seemed like it was clean and in battle or any [TS]

  sort of stalling so but it seemed like it was clean so given that the other guy [TS]

  to find out it seems like it would be a surprise right and I do think in general [TS]

  is unusual for someone like once you go to CEO once your title is CEO it's [TS]

  pretty rare that you're ever gonna get another idol other than maybe chairman [TS]

  or something you know you don't go back to being senior VP except Apple's sort [TS]

  of a weird company where I feel like a plan or didn't so successful that Apple [TS]

  senior vice presidents are sort of on par with CEOs of companies would make it [TS]

  wouldn't surprise me but again as a what is why did you leave in the first place [TS]

  was a big challenge to Apple retail right now it's everywhere right and you [TS]

  know what is that next to go and do that [TS]

  let me take a break and wanna thank the first of our sponsors and that is [TS]

  amazing I honestly did not know this before we talk but it's our friends at [TS]

  panic we've got seven million here and there [TS]

  new app status now I showed you this and this is the truth you guys I mean you [TS]

  actually think I'm full of it or not but I showed this to you before I knew that [TS]

  they were sponsoring the show and well first I said oh they did tests for that [TS]

  so yeah that's sort of what is everybody knows I a long time ago patent published [TS]

  a blog post where they showed their little internal in their office this [TS]

  status borden it showed like bug counts as unread messages in this report states [TS]

  right really cool and of course it's panic so is beautiful everybody loved it [TS]

  when they had the brilliant ideas and we made this and realize it was making a [TS]

  product and we did and it's great new iPad app that lets you make your own [TS]

  status ports and it's sort of like Lego like widgets where you can just pick [TS]

  these precise things like one of them you can hook up to an email account or [TS]

  one of them you can hook up to a Twitter feed you have to come in [TS]

  you can get obvious stuff like weather stuff like that and it's extensible [TS]

  they've got if your inner Jew wanna know now you can hook it up to any almost any [TS]

  arbitrary thing that could be graphed or data size with a little bit of you know [TS]

  coding and work but the preset stuff alone is going on that so we've talked [TS]

  about the the eye right product have sort of you you have the idea actually [TS]

  identify a beautiful product in outside of Apple which companies do you think [TS]

  have the ability to like build quality products obviously panic is one of those [TS]

  but what are the other ones you like whoa it's almost like when you finish [TS]

  the sponsor [TS]

  you can customize and maybe that's what you want to do is set up an iPad and run [TS]

  it but it also does airplay video out see you that's not a TV show that the TV [TS]

  you can hook it up to a giant sixty-foot plasma thing in your office or your home [TS]

  or whatever and have you know totally cool absolutely in the App Store you go [TS]

  to find out more [TS]

  their website panic dot com slash status board I'll bet if you just go to panic [TS]

  not comin home page there's a big probably really cool animation to make [TS]

  me sick it's 10 bucks in the app story and it is amazing amazing deal who else [TS]

  who has that hi laurin trigger yet learned richter definitely not the guide [TS]

  letter press refresh you hire is there anyway I was worried that he's building [TS]

  a team you know how the top by guys right and then there's obviously he's [TS]

  super strongly opinionated but they know like they have their athletic in their [TS]

  head and they know they know and when they've got it right to shortlist put me [TS]

  on the spot [TS]

  yeah yeah yeah iContact iContact ya names out at sea [TS]

  you see I would say only group makes great software [TS]

  no I'm neither makes great software but I don't look at it like when we talk [TS]

  about the I it's it's it's a certain look at it and to me on the group [TS]

  software does not jump out and that way it's great for software doesn't have [TS]

  that like final degree of Polish you know the panic guys it's like cables [TS]

  like it's working on that one round corners like just a great director yes [TS]

  yes yes yes so is a good example and i think thats exactly and and you know [TS]

  this is the lingo that Michael and I used talking about the eye and so is a [TS]

  great example where they had kaleidoscope and then what else did so [TS]

  fast versions right the version control at all and that is all that super that's [TS]

  actually a super panicky thing to do is panic even though they make these [TS]

  friendly very very attractive AB some of them are super nerdy like FTP app [TS]

  working on FTP absence like 1997 super nerdy thing file transferred as UNIX [TS]

  servers right and they let's do it really really pretty versions is a great [TS]

  example of that sort of thing let's take one of the nerdiest technologies in the [TS]

  world version control and let's make it really look at it and you look at other [TS]

  GUI version control apps I mean I mean I'm not saying they're bad but there [TS]

  they look like command line up brought to light tower is it is a great app [TS]

  that's another one that is the same sort of approach but the sofa guys are [TS]

  interesting because what struck me was and I think they're still on the hunt [TS]

  but but the guys who've the acquisitions that Facebook has made over the last two [TS]

  years or so have largely been specifically about what you and I called [TS]

  the I Mike Mattison the push pop press guys made it is exactly like that and [TS]

  you can tell that they had a lot to do with the Facebook home thing is Mike [TS]

  mattresses thing is this version too but he really wants he really thinks the [TS]

  whole touch screen thing should have a few buttons as possible [TS]

  and so the Facebook thing doesn't have any buttons like it's actually interact [TS]

  you think about it like no no it doesn't you just drag your little avatar around [TS]

  me maybe that counts is about them but you don't just happen everything is [TS]

  motion stuff but I do think that that but but I actually think that that was [TS]

  sort of some of the stress inside the only group when he was there because he [TS]

  was a co-founder and he was there for a long time but I feel like he wanted to [TS]

  go and that's delicious directions visually this exuberant visual design [TS]

  and it didn't fit with the rest of the way the only group wanted to make stuff [TS]

  which is a little bit more straightforward exuberant is the word [TS]

  that comes to go back to a political backed out but here's the other thing I [TS]

  want to talk to you about so there'd been no product releases from Apple this [TS]

  year [TS]

  yeah this is the one that April 14 April for what is what is actually this two [TS]

  things that worry me there's April 14th and nothing has come out there were [TS]

  sitting here in gaza about [TS]

  but the other one that worries me is the buzz machine about the next thing [TS]

  whatever that might be talking about either i mean there's the watch but it [TS]

  was kinda goes watch ok maybe but it's like to me there's a dearth of like [TS]

  gossip going on right now that worries me what do you think I don't know I [TS]

  think it's definitely curious I think part of it is they really do they [TS]

  generally I think want to have stuff on a somewhat annual schedule and they like [TS]

  having a new version of the iPhone every year last three years [TS]

  first one the original event was at the end of February but it can come out to [TS]

  the first week of May four years in a row and roughly March but what they did [TS]

  last year was they had this we're going where they did 16 months after the [TS]

  previous one and I do feel that at a certain level it's just as simple as [TS]

  well in general would like it to be annual but when we're ready we're ready [TS]

  you know and if the one phone took 18 months and threw them off this June [TS]

  schedule well so be it we're gonna wait to get it right and if they also could [TS]

  do and new generation iPad just six months later after the other one where [TS]

  they're not going to wait wait wait because you know their competitors are [TS]

  done away but in hindsight as we keep going and there's been no new iPad and [TS]

  margin makes me think that one of the reasons they put that iPad with the new [TS]

  dock connector out last year a new is going to be on the market [TS]

  blogger yeah I don't know it seems it's it's it's it's it's curious to me it's [TS]

  the other way that I have is it's the thing that they have to prove to the [TS]

  entire planet they have to be able to do that new thing without steven has to be [TS]

  everything that's come out it's been derivative of an existing saying whether [TS]

  it's a mini is clearly came from the game plan that first new leg on the [TS]

  stool that's the one [TS]

  right but until you see that it was kind of like I do think it's a coincidence I [TS]

  just think it's coincidental timing but I think it's very bad timing for Apple [TS]

  that they've hit this dry patch but maybe just a part where nothing is ready [TS]

  yet at a time where perception was out in the world there is an awful lot of [TS]

  see they can't do it without incident I do think it's a coincidence but I think [TS]

  it's really unfortunate one because I feel like now is when they realize a [TS]

  killer new products [TS]

  a week ago I carry a part in the March within just what the doctor ordered for [TS]

  the company do you think we were here is a question do you think now that we've [TS]

  gotten through April and it doesn't look like anything's coming in April who [TS]

  knows maybe got an email saying I don't think so where's Jim Jim 108 here [TS]

  talking Apple do you think that we've gotten through and clearly the iPad new [TS]

  iPad coming out in the schedule the last few years with a sneak it in in May [TS]

  before WWDC or is it like if not now wait for WWE is talking about cuz we all [TS]

  collectively have these long conversations at like it somehow I know [TS]

  how it leads to other people but like little bit since it's coming out and we [TS]

  start having this conversation W three days now and I have any conversation [TS]

  about right so that that tree buzz generating think whether it's deliberate [TS]

  or not doesn't currently exist so to me that means there's nothing imminent [TS]

  that's gonna be then maybe they're just maybe like he was talking about on [TS]

  whatever he was on sixty minutes maybe he's really clamped down and really [TS]

  liked it down which would be amazeballs but [TS]

  but I do your word and that would be great but you know i mean bigger it [TS]

  would be the first time for everything else there's it's not the news been like [TS]

  an explicitly we sort of built together the picture over the like two months [TS]

  before it actually arrived well it could be up to tell whether the tabloids a [TS]

  good example beware somehow it was I think it was it was the timing of it was [TS]

  that Steve Jobs was on a medical leave of absence and came back in the summer [TS]

  and it was just somehow everybody at apple just sort of knew that Steve's [TS]

  back and what he's doing is the tablet right he's committed to it and it was [TS]

  from summer until February and that's when they shipped it was the iPad so [TS]

  nobody knew exactly what it looked like there were no screenshots that leaked [TS]

  the hardware leads yet nobody really knows everybody you know is it going to [TS]

  be going to be this size is gonna be this size is going to be picked is going [TS]

  to be then nobody really knows that they did keep that under wraps but the fact [TS]

  that they're working on a tablet was no I mean that everything exactly we had [TS]

  like some approximation of what it might be [TS]

  and right now we're talking about wages and I think I thought to the white thing [TS]

  to watch thing I I don't really think that it might just be like to joke like [TS]

  somebody at Apple is obviously told a few reporters [TS]

  Bloomberg somebody was a greater sources close to the company [TS]

  200 hundred johnnie over 200 engineers working on a watch and it's like a [TS]

  hundred engineers are really really think it so maybe like a joke to get [TS]

  Samsung to make watching pink and black [TS]

  you know like Tim Cook is like talking to him and they're like what we've got [TS]

  another factor here in simpson's using it to make watches and then they like I [TS]

  really kind of thing and then when the stories came out to everybody was [TS]

  talking about and and news is you know i watch Techmeme top stories about it bob [TS]

  i watch is in any way to really were story I'm not making enough where it was [TS]

  like so many Google was walking on watches to their very smart watches out [TS]

  of this rumor that Apple is I really don't think it's wearing a watch right [TS]

  now [TS]

  what do you think the single biggest problem with the whole idea of a balloon [TS]

  launches you go into a real watched or there are like one side mens watches [TS]

  other side ladies watches and there's a reason for that right why what is [TS]

  happening to you don't go out and buy a lady's iPods and iPads right they make [TS]

  products that make products that appeal to everybody and see how you do that [TS]

  with a watch me before I don't think they are really good at building fashion [TS]

  items and I think they any company could build something which would be universal [TS]

  appeal to so maybe I'm just like the imagination to imagine a universal watch [TS]

  but you agree though that they'd only do 10 yeah I've never done this before but [TS]

  my other theory on is that it's just the new iPod Nano maybe it comes with a [TS]

  wrist strap could be a problem I see with this is the display technology as I [TS]

  do wear a watch but that's because I want to glance at my wrist and I want to [TS]

  see the time immediately right now and I do not want to turn down so I the way [TS]

  that people where the old iPod Nano is a watch kinda cool looks cool [TS]

  would drive me nuts so you gotta hit a button to turn it off but like a bright [TS]

  colorful LCD screen will suck the battery right can't leave it on so then [TS]

  like the pebble guys are using you can treat it like you know what's going on [TS]

  there I can see the interesting things being on the screen but it seems like [TS]

  more complex and thats should be simple case that I haven't yet imagined I [TS]

  imagine that if there really is smoke to this fire it's it may well be at thing [TS]

  you put on your risk but is not a watch right right right stop thinking of it as [TS]

  a watch in terms of race and there's tons of opportunities we also run apps [TS]

  and stuff like that right [TS]

  panic status watch [TS]

  rights we many awesome I'm emails will have the product that they've had the [TS]

  longest run without a release macro exactly this is our audience right these [TS]

  are guys around in Xcode and 17 display right and it actually matters so it's [TS]

  you know I looked it up before the show started the last Mac Pro was released [TS]

  and 2001 been 12 years give or take [TS]

  right when I think its 2009 2008 and had like upgrade last year there was like [TS]

  but it's still the same ideas to the cheese grater it's so much better you [TS]

  look at an hour after you looking like the American like that is but it's the [TS]

  people love it [TS]

  expandability people who I remember and this is what I will when I really get in [TS]

  touch with the demand for the the Mac Pro is when I'm hanging out with [TS]

  developers a place like this [TS]

  developers truly truly line if they say they came out with the top of the line [TS]

  Intel best chips intel has best fastest thing they could make tomorrow not [TS]

  really fast enough is it really a true truth about writing code in doing [TS]

  certain really you know Photoshop and stuff like that I remember at WWDC last [TS]

  year people coming up to me and they'd be like hey Johnny do you think I don't [TS]

  even buy one in certain countries in Europe anymore right because did that [TS]

  you guys are going out there is a new law that passed about what is it the [TS]

  fans or something [TS]

  right but it's all there is no longer compliant with the laws for making [TS]

  computers in the EU and demanded yes I do you think it's the thing I think [TS]

  about it is it's there so into what they've learned with the iPhone and the [TS]

  iPad you can even see them back in the areas of simplicity you don't want to [TS]

  have to configure it and it hurts like is right and that that that world is [TS]

  something that they're not modeling for a model for everything you need [TS]

  it's perfect right just go with it so I'm sure that there's a lot of people to [TS]

  be very clear about that I used to run part of the Pakistan 17 so we love to [TS]

  take her stuff but it's not it's this is in his worries people as it's not it's [TS]

  not as much to go on and that's moving away from that and I think it really [TS]

  shows how even though Apple you know by market cap is biggest company world's [TS]

  second biggest doing really well as an incredible head count even if you [TS]

  subtract all the retail people big big company it's gotten bad but they're not [TS]

  run like most big companies where there's these glow divisions within the [TS]

  company and any other company or the way people would think out will be run [TS]

  there'd be somebody who runs the Mac Pro division and the Mac Pro division would [TS]

  only make macros and so they're going to keep coming out with them on a regular [TS]

  basis because that's the whole you know if they don't they're they're gonna lose [TS]

  their jobs and there isn't anybody like that of Apple and its like they've only [TS]

  got so much attention and their attention is clearly not on Mac Pro yeah [TS]

  there's demand out there but I would buy a new Mac Pro right now [TS]

  yeah [TS]

  let me just take a break right now me thank our second sponsor for the show [TS]

  sponsor is where space Squarespace longtime sponsor the talk-show fabulous [TS]

  fabulous service where you sign up and they do everything to you view a website [TS]

  they do [TS]

  domain name registration they have you can set up a blog you can set up shop [TS]

  and that's the big new thing they have this year is they they do your own [TS]

  shopping right there on your website [TS]

  drag and drop you set the prices they do the Commerce you don't have to write [TS]

  dogged code who here has written code to do credit card processing who here wow [TS]

  who hear whatever want to write code to do grow our process and nobody over here [TS]

  it's the worst job in the world where space does it for you [TS]

  they do all the compliance with all the crazy laws they have to do when you're [TS]

  doing credit cards and it really just couldn't be easier and the other thing [TS]

  they have is a huge selection of great template that you can choose from two to [TS]

  set the look of your site it is so much easier to get started with a good [TS]

  looking website today than likely mean you were installing Perl scripts and [TS]

  movable type in 2002 and you can customize it all too so if you don't [TS]

  know code you can set it all up just by clicking and looking into figuring it [TS]

  out and you can just look at it visually and if you do no code you can customize [TS]

  everything so my thanks to Squarespace for sponsoring the show [TS]

  find out more Davis special URL so you know that you coming from the show which [TS]

  is where / we talk show for the talk show for ya cuz it's like the [TS]

  fourth time they got it [TS]

  talk show coupon code / between talk show and for just where space itself is [TS]

  so much easier than [TS]

  don't take this is any kind of like com slash the talk-show good then when you [TS]

  sign up they'll say hey you wanna coupon code and they're gonna save you a lot of [TS]

  money you type into the talk show for Lexus alright I'm actually done this is [TS]

  the last show and I'm out right now but in Word home is where the audience we're [TS]

  here at that will come from Dublin Ireland with the accent the right you [TS]

  have to hold down the three key on the keyboard to get it it's very confusing [TS]

  it's Sunday now you know you can just hold down the EU nao posso you have the [TS]

  new thing and the Mac is like the iPad where you can do you like I'm going to [TS]

  ya [TS]

  dolly's side of you did you memorize a bunch of keystrokes for some of the [TS]

  weird characters myself here I still remember all the WordPress and WordPress [TS]

  that's perfect wordperfect I know I can imagine that that's how is ingrained in [TS]

  my head [TS]

  the ones that I have are the ones for curly quotes apostrophes in quotes [TS]

  because it's not a hard programming challenge but it was it took it took [TS]

  until eight the year 2004 like smart clothes to become like usable and layout [TS]

  application so if you did any kind of graphic design you'd never typed [TS]

  apostrophes and questioned the shift command control bracket oh yeah and I [TS]

  used to I used to do it and Twitter now died phone makes it really easy you just [TS]

  hold the key and then you can slide over and get the curly quote but I used to [TS]

  tape Fairley's in my tweets by hand that way and then tweet but added it is a [TS]

  future and it was like such a hassle it's so much nicer did you take that [TS]

  yeah we speak together a couple conferences year I've never conference [TS]

  yeah it's really time we see exactly have never actually been in a scene [TS]

  where your house is rooming houses and everybody we've all been and I tell you [TS]

  I can get it you know but everybody [TS]

  you work their place but all the speakers keep emphasizing my god what [TS]

  thank you to Paul and determine what a great conference but why the women there [TS]

  is something going on here like everybody just says it's great and we [TS]

  all seem to acknowledge it's great and it really does seem like the attendees [TS]

  are happy but what is it I i cant quite I'm not quite sure I see what this has [TS]

  to do with the I they were talking about earlier which is sort of attention to [TS]

  detail that they have to do is like you know you can sense by the typography [TS]

  that they care about its not just thrown together it's like oh this is a little [TS]

  bit but you know it's it's it's that sort of thing that close altogether so [TS]

  when you're looking up at like I was commenting on the projector from the [TS]

  event twenty by forty screen is that right and just like great looks great [TS]

  attention to detail that I think it's one thing on the great speakers and and [TS]

  its but it's a lot [TS]

  yeah these figures are great choices [TS]

  another thing I thought I was blown away by the year over year I know I said this [TS]

  when I was on stage but that last year was great and the fact that I came back [TS]

  is proof that I thought it was good and worth coming back to you but I really [TS]

  can't believe one year over another [TS]

  how much improved and I do feel I feel like it suited that level of attention [TS]

  to detail is suited to the audience of people making apps for these [TS]

  obsessive-compulsive pixel perfect designs of course we're gonna wanna come [TS]

  to the conference where they sent a guide to Japan to find wood to make that [TS]

  logo right everybody here is a great I was really well done these are nice [TS]

  bhajan any ground real-world house at a conference in the senate go to Japan to [TS]

  find little chips would kind of an asshole here seem normal that it made [TS]

  sense at the time when I get your parents really far away from where the [TS]

  badges result was sort of a sensory sort of papers and also if it does seem you [TS]

  know it seems perfectly suited to this city the right conference in the rates [TS]

  are you feel a little bit of the right nerds like these are people who care [TS]

  about what they're doing [TS]

  you know I love being a double so [TS]

  by Iran's by yesterday I would remember but what time was it for you and i three [TS]

  years now have pondered the idea may be jointly producing a conference oh yeah [TS]

  yeah don't like talking a lot of drinkin and it's you know there's no you [TS]

  probably know but it's a great idea right but one of the big ideas we've [TS]

  done a lot of thinking and talking over where would we have been part of it all [TS]

  really stems from South by Southwest yes which is the first place we really were [TS]

  going on a regular basis [TS]

  wright also haven't been back in a few years it's kinda used to be amazing to [TS]

  be truly amazing was bigger than all but in the early days the web part of it was [TS]

  closed in a spirit you know and and really the same sort of interactions in [TS]

  the same sort of friendships are formed from that you know and the same type of [TS]

  speakers and the same sort of I just saw somebody give it talking in right after [TS]

  that a talk that even better but also part of what made South by Southwest [TS]

  great with Austin Austin was great yes we talk that up until one idea we had an [TS]

  almost back to the professional show before we thought about what we have a [TS]

  conference in Vegas [TS]

  and we've mentioned this to people I work to do in a tech conference might [TS]

  have the biggest and then it's bifurcate right right so we say Michael I was [TS]

  thinking maybe we were doing in Vegas and then having people are like where do [TS]

  I send my money and the other half the grossest thing I've ever why would you [TS]

  do that do it anywhere else have it anywhere else in the world why would you [TS]

  want me to go there it's a fake city city that's the thing about it I think [TS]

  the people first of its really easy to get there any from the state you can get [TS]

  there really easily but I think there's it's just it's built out of the middle [TS]

  of the desert and there's like you know some of our favorite places to speak [TS]

  just soaking in their culture in Vegas right now it's beautiful and I love it [TS]

  there but it's like you're like wow this person just threw up on my kids [TS]

  well one of my favorite stories about Vegas and it's a new thing is there's a [TS]

  new breed of panhandlers but people trying to hustle money on the street and [TS]

  the old one [TS]

  no no no no no not those guys know but the old one was still there is people [TS]

  who are wearing illegal no copyright [TS]

  mickey mouse to bed like this really gross looking like really gross like [TS]

  clear you know obviously Disney is not selling the real Mickey Mouse costumes [TS]

  to people to dress up so it's a it's just like roseanne my eyes are dead and [TS]

  then you see someone letting they're like little sweet little three-year-old [TS]

  girl who is this the same thing in Times Square New York they have these guys and [TS]

  superheroes and mickey mouse and the fact that that's all they're still there [TS]

  but the new one and this says everything there is to say about Vegas new one is [TS]

  kicked me in the nuts for $20 [TS]

  going on do it was there with with my life and we saw the first guy with the [TS]

  sign it look like a college kid you know and it didn't look he did not look like [TS]

  homeless he just looked like hipster and and had a sign at five bucks [TS]

  $20 and we thought our first thought wasn't that it was legit we thought [TS]

  maybe it was like a college fraternity hazing thing like you gotta walk down [TS]

  the strip holding the sign is not returning budget deal with the people [TS]

  and then you go like there's another guy and this guy signs keep me in the night [TS]

  $20 no cup [TS]

  well no cuz she went she would never kick a stranger in the night she would [TS]

  like a list of things I gotta get down this list but the thing that really [TS]

  caught my mind about that was what is is more disturbing the guy was doing this [TS]

  for 20 bucks a pop or the guy and you know is mostly guys the guy who's gonna [TS]

  say yes I'm gonna pay you $20 200 bucks and attend time if you're still standing [TS]

  there for what what type of low-grade psychopaths you've to be a stranger and [TS]

  for the women out there getting kicked in the nuts is horrified it is really [TS]

  it's really painful we were talking about the physics of it like how much [TS]

  would you want the total go to maximize the kids and it's just so i understand [TS]

  like that to me and that also to me emphasizes the gross-out factor always [TS]

  sounds like a cool conference but it's in Las Vegas but to me the parts that [TS]

  are would be cool about it maybe maybe would be the fact that there's so much [TS]

  space everything's been right so if everybody in the conference decides to [TS]

  go out and have a few beers afterwards it's actually room for everybody you [TS]

  know I mean it's there it's a party place I was worried that we'd lose Lee [TS]

  three quarters where people could write like this guy like how [TS]

  however sparsely attended the morning sessions are usually right for like [TS]

  we're gonna wrap up Friday night we'll see all of you [TS]

  Sunday at three have a good time I do that the guy who come in like an open [TS]

  book open that kick in the mag well we got some gifts here with us and getting [TS]

  somebody went to the bookstore to draw your own background [TS]

  and we got a ticket to the lottery which we can from family jewels to friendly [TS]

  fire what we say what we mean wow pretty good thank you I want to thank everybody [TS]

  has been thinkin Paul and I want to thank all of you because this is a very [TS]

  small room is very warm and most of you are standing and I cannot even tell you [TS]

  how much I appreciate your willingness to stand and listen to this amazing [TS]

  crowd what makes a conference just 24 circle is the people right and that's [TS]

  what makes it what was great about south highway that has affected you go and you [TS]

  meet these people that you want to hang and people would stand and wait for the [TS]

  fire marshal to be like you can't stand here and leaving this people right thank [TS]

  you there is not kicker got down there thirty-year 30 thank you thank you [TS]